march 2015 women's history month

32
FREE MARCH 2015 FREE Let Us Put Your Business in the Streets! Join the UTS Nation TEXT utsnow TO 95577 International Wom- en’s Day -Pg 7 READ URBAN TRENDSETTERS ONLINE WWW.URBANTRENDSETTTERS.COM 2015 Celebrating The Strength Power & Courage of All Women of All Culutres DIVERSITY 50 Year of Ebony Fashion Fair—Pg 24 Sista Success Online— Pg 16 iHeart Radio Music Awards—Pg 26

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Celebrating the Success of Women Everywhere!

TRANSCRIPT

Page 1: March 2015 Women's History Month

FREE MARCH 2015 FREE

Let Us Put Your

Business in the Streets

Join the UTS Nation

TEXT utsnow TO 95577

International Wom-enrsquos Day -Pg 7

READ URBAN TRENDSETTERS ONLINE

WWWURBANTRENDSETTTERSCOM

2015

Celebrating The Strength Power amp Courage of All Women of All Culutres

DIVERSITY

50 Year of Ebony Fashion FairmdashPg 24

Sista Success Onlinemdash Pg 16

iHeart Radio Music AwardsmdashPg 26

2 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

Door To Empowerment

ldquoEmpowering people to empower themselvesrdquo

1112 East Main Street P614-252-4777 Columbus Ohio 43205 F614-252-4890

Email doortoempowermentyahoocom

Mission Statement Door to Empowerment is a 501 c-3 community based organi-

zation with a human services commission to impact the lives of men women and

children We provide a vision plan and cultivate a holistic environment that will

have an impact on their life There is a duty to serve

Life Skills Training Computer Skills

Employment Research amp Training IEP Assistance for Parents GED Assistance Business Plan Assistance

Tax Preparation Financial Education

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 3

Call Today 888-885-5552

4 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

Publisherrsquos Page

I am not sure who first coined this phrase

ldquoAct Like A Lady Think Like A Manrdquo but

surprisingly enough I would place my last

bet it was a woman since we have been led

to believe that this means being harder or

tougher However comedian turned author

and media mogul Steve Harvey created an

absolute frenzy around ldquoAct Like A Lady

Think Like A Manrdquo through his books

movies and public speaking platform all of

which I completely enjoyed by the way he

was referring to how we as women should

approach love commitment and relation-

ships The advice was great and on point

however how does this serve us in our ca-

reers family and business success

I attended a recent event in which Lisa

Price Founder of Carolrsquos Daughter was a

guest speaker and she was talking about a

time in which she was on a panel of busi-

ness ownerrsquos one woman herself and sever-

al men The question she in particular was

asked was ldquohow do you balance home and

businessrdquo Her question to me and the

current audience was ldquowhen was the last

time you heard a man being asked this

questionrdquo As I thought about it for a mo-

ment and replied to the guests at my table

never

As a woman who has interviewed both men

and women I am guilty I have asked

women this question of balance but I donrsquot

recall ever asking a man nor do I ever recall

hearing a man asked write a book or speak

about or attended a conference or expo

where it was a topic of a manrsquos discussion

Why is that Why are we expected to be

able to be all things to all people at all

times Why is it that we are expected to

raise the children (married or single mother)

run the household hold down a full-time

position and take care of our man and do it

all with a smile Why The answer is sim-

ple because we have proven that we can

For centuries we were told that we were the

ldquoweakerrdquo sex Well for some of us this

may be true physically depending upon the

man and the woman (I have seen some cra-

zy videos on YouTube) but I would be

willing to argue to my dying day that this is

where the truth of that statement ends The

greatest example of this and you have un-

doubtedly seen this before would be if the

woman of the house goes on strike and the

man has to take on the responsibility of not

only his job as does she but also the run-

ning of the household complete with 22

kids of coursehellipnow letrsquos see who the

stronger sex is Where will he find bal-

ance I am told that if you try this at home

it may bring about a new respect for ldquothe

weaker sexrdquo I myself was a single mother

so every day was a challenge of balance

strength and purpose but that my friend is

a different subject We are just talking

women right now

As women and members of the fabulous

female species we have had to overcome

challenges and obstacles that based on past

history would bring a man to his knees

Men in general have never had to fight for

anything They made the rules and broke

them when it suited them and had a what

they say goes attitude about it and then

bullied us into believing for years that they

were right Then of course those that went

against the grain were beaten raped and

casted out of society as though carrying a

disease that may infect the other women of

the group if they were to get a single whiff

of the nonsense spewing out of the infected

womanrsquos mouth I suppose if you are afraid

of what this group of individuals would do

if they were to stand up and start thinking

for themselves and discover that with or

without you they would not only survive

and in most cases thrive you might also

want to keep this group submissive Well

they were right When given or should I

say when we took the opportunity to be

greater if they moved out of the way we are

as super as they knew we would be The

smarter of the ldquostronger sexrdquo welcomed the

change

Thank God for the first woman that said

ldquoWho do you think yoursquore talking toordquo As

well as the women background singer that

came behind her and yelled ldquoyea thatrsquos

right who do you think you arerdquo Can

you imagine the world we would live in

without her If some proud no nonsense

intelligent and fearless by any means neces-

sary women had not stepped up to the plate

and said enough is enough Much like J-Lo

in the movie Enough when she became fed

up and started fighting back against her

abuser We love a good ldquowoman powerrdquo

movie donrsquot we

Our history is filled with intelligent beauti-

ful strong and God fearing women who

knew that we have paid our dues and have

contributed as much blood sweat and tears

as men and we deserve equal rights and

respect as men We will have the right to

vote to work to learn and we will have a

seat at the table in business we will have

the right to choose what we want or donrsquot

want to happen to our bodies For so many

years we had no voice I find it so sad and

unimaginable that a time when we as wom-

en in the United State have fought for our

rights here there are still many women in-

ternationally who still donrsquot This means

we women as a whole still have a lot of

work to do

We have made many strides as women

however we still have some battles to fight

for those who canrsquot fight for themselves

We still have the fight of our little girls who

are being so hurtful and cruel to one another

based on their outer beauty and social stere-

otypes We need to change our mindset of

what real beauty is and raising the level of

our self esteem and self worth We still

have the fight of Domestic Violence and

Human Trafficking We still have the fight

of Equal Pay for Equal Work And we still

have the fight of The Right to Choose And

these are just a few Our work is not done

and all of our all of our battles have not

been won

Organizer Delegator Problem Solver Lov-

er Healthcare Provider Fighter and what-

ever else you need we are If you are a

woman you may not be ldquoEVERYrdquo woman

but I am certain you wear many titles Most

the ones I just listed all fit under the title of

mother alone Whenever there is a prob-

lem who do we call on first A woman

Why because we know the job will get

done and nobody can do it like she can I

donrsquot know about you but I always call my

mama sister or sista friend first Besides I

donrsquot know of a man that is here on this

earth without the strength of a woman just

one more thing that makes us stronger than

men They call it ldquoMother Earthrdquo for a rea-

son

Yes Steve Harvey you may have been on

the right track when advising women to

give a man a challenge when it comes to

relationships and all of those other insight-

ful tips you give are great and I completely

agree with you But when it comes to mat-

ters of general life and balance women do

things a little differently on purpose and by

design So when it comes to relationships I

will let you have that one however when it

comes to the rest of the thinking process I

am partial to continuing to ldquoThink Like A

Womanrdquo too I see that when given half an

opportunity we rise to the occasion and

when we see things arenrsquot right and changes

need to be made we come together rise to

the occasion and provide solutions Be-

cause everyone knowswhen mama ainrsquot

happy ainrsquot nobody happy May the fight

continue

Sharon S Gordon

Founder Publisher sha-

ronurbantrendsetterscom

ACT LIKE A LADY amp THINK LIKE ONE TOO

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 5

IN THIS ISSUE

PublisherCEO

Sharon S Gordon

Editor-at-Large

Lisa Freeman-

Williamson

VP Sales amp Market-

ing

Mykayla Bryant

Contributing Writers

Delois R Wright

Brenda Spencer

ProductionGraphics

Ashley Corry

Digital Media

Mykayla Bryant

Distribution

Cobrersquo Gordon

Urban Trendsetters Distribution Location

Would You Like Urban Trendsetters in Your Business Location

Call Us Today 888-885-5552

Visit Our Website for Our Full List of

Distribution Locations wwwurbantrendsetterscom

Team UTS

What is the BEE Busi-

ness Directo-

ry

The BEE (Black Eco-nomic Empow-erment) Busi-ness Directory is a community resource for locating Afri-can Americans in business and to communicate additional businesses resources and services available to build and enhance opportunities in the community Our first edition of The BEE (Black Economic Empowerment) Business Directory will launch in Central Ohio The BEE Business Directory will be published in print and online

The printed version will be available for distribution July 2015 Our goal is to reg-ister over 500 businesses by submission date May 1 2015 Join Us

GET LISTED ONLINE TODAY

WWWURBANTRENDSETTERCOM

GET YOUR Free Business Listing

Premium Directory

Launch Specials Available

Including

ADDITIONAL PHOTOS

VIDEOS AUDIO

URBAN TRENDSETTERS IS EVEN

BETTER ONLINE

Read it in printhellipExperience it

online helliphelliphelliphellip

Links from online version to

Videos Interviews Advertisers

Events Calendar Coupons amp

MORE

Local Libraries

Beauty and Barber Salons

Beauty Supplies

Book Stores

City Offices

State Offices

County Offices

Non-Profit Organizations

Restaurants and Venues

Neighborhood Stores

Drug Stores

Professional Offices

Chambers of Commerce

Churches

Media Outlets

Corporate Offices

Spirit Stores amp Locations

Recreation Centers

High Schools

Colleges amp Universities

Small Businesses

UTS Events

Page 7 International Womenrsquos Day Page 9 SportsmdashNEW Feature w Oscar Haywood Page 10 Relationship TrendsmdashThe Grown Zone Page 11 Black Youth Leading the Way in This Modern Day Movement Page 12 The Journey Page 13 Family Trends Page 14 Diversity Page 16 Successful Sistarsquos To Seek For Success Page 18 Business Page 19 Tech Trends Page 24 Fashion Trends Page 26 I Heart Music Awards

Eunice Johnson Ebony

Fashion Fair Page 24

6 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

URBAN TRENDSETTERS PRESENTS NEW SERVICES FOR

2015

ONLINE MARKETING SEO WEBSITE DESIGN EMAIL MARKETING PAY PER CLICK BLOG CONTENT CREATION PRESS RELEASE DISTRIBUTION LANDING PAGE CREATION AND DISTRIBUTION SOCIAL MEDIA CREATIONOPTIMIZATION REPUTAI-TON MANAGEMENT

ADDITIONAL SERVICES EVENT MARKETING STRATEGY amp CONSULTATION Includes Sponsorship Presentation Creation SPECIAL EVENT PUBLICATION DESIGN

POSITION TO PROSPER

Call today to book your FREE Position to Prosper 1 Hour Consultation and receive a FREE WEBSITE AUDIT TODAY

888-885-5552

MOBILE MOBILE APP CREATIION WEBINAR DEVELOPMENT AUDIO VIDEO COMMERICAL PRODUCTION MOBILE TEXT CAMPAIGN DEVELOPMENT

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 7

NEWS

Throughout history women have made

powerful leaps defending our country

fighting for equal rights and demonstrating

our gender is an asset to the world It took

nearly 150 years after the signing of the

Declaration of Independence for American

women to have the right to vote Wersquove

come a long way and today we are strong-

er than ever beforehellip but therersquos still work

to do Together wersquoll make it happen

International Womenrsquos Day celebrates the

contributions women make in every aspect

of life ndash at home at work in their commu-

nities ndash as mothers wives sisters daugh-

ters educators students and leaders We

come from different cultures backgrounds

and all walks of life united by a common

goal ndash to strengthen communities families

and societies by empowering women to

achieve equal rights and success

Last yearrsquos International Womenrsquos Day

theme ldquoInspiring Changerdquo was about envi-

sioning a better world for all women and

girls We challenged the status quo for

womenrsquos equality and took action by em-

powering each other to succeed We in-

spired young girls through mentoring made

an impact through net-

working stood up for

women against sexual assault and

became actively involved in

NAPW Foundation initiatives

expanding opportunities and ad-

vancement for women and girls

The United Nations is instrumental in ele-

vating the cause of gender equality around

the world The 1995 Fourth World Confer-

ence in Beijing marked a significant turning

point for the global gender equality agenda

because it created the Beijing Declaration

and the Platform for Action Adopted by

189 countries the Platform is a key global

policy document on gender equality with

focus on world attention on issues that mat-

ter most in the lives of women and their

families This includes access to education

health care jobs credit and the chance to

enjoy basic legal and human rights This

year marks the 20th Anniversary of the Bei-

jing Declaration and Platform for Action

and it remains a powerful source of em-

powerment and inspiration for gender

equalityhellip because like Hillary Clinton said

at the Beijing Conference 1995 ldquoHuman

rights are womenrsquos rightshellip And womenrsquos

rights are human rightsrdquo

Your Passion Makes it Happen Empower Educate Mentor Wersquore living

in a global gender revolution Women are

finding their voices and using them to in-

spire change We are ancestors of the brave

strong and mighty women who fought for

the vote It is our mission to keep fighting

for our rights leading by example and in-

spiring other women to do the same

Therersquos so much to learn from each other

and nowrsquos the time to embrace our woman-

hood and band together as strong profes-

sional sisters of this great country

Your Network Makes it Happen Moving forward means helping each other

succeed When women are under-

represented in the workplace with few op-

portunities for advancement itrsquos easy to

inadvertently hinder another womanrsquos suc-

cess According to a 2014 research study by

the Workplace Bullying Institute women

target women at work 68 of the time The

more we only try to promote our individual

success the less progress we make as a

collective force The professional women of

NAPW provide a supportive network with

each woman at different stages of her career

with a common aspiration to help each oth-

er achieve success

MakeItHappen on Social Media Like follow join tweet repeat Itrsquos the age

of hashtag activism and social media plays

a huge role in connecting women around

the world making a difference sharing

stories exchanging ideas and inspiring

women (and men) to become involved in

gender equality initiatives Join and initiate

discussions sparking involvement and in-

terest post resources pictures videos arti-

cles and get the message of equality out

there for the world to see

Herersquos to celebrating women calling for

equality and making it happen

Did you ldquoinspire changerdquo on International

Womenrsquos Day last year How will you

ldquomake it happenrdquo this year

Women of the worldhellip today is ours We are the future of history

I believe that

the rights of

women and

girls are the un-

finished busi-

ness of the 21st

centuryrdquo ndash

Hillary Clinton

We Make It Happen Happy International Womenrsquos Day By Star Jones Esquire President of National Association of Professional Women

8 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

COMMUNITY

Strategic Partnership Leaders of the National Society of Black Engineers (NSBE) and the American Society of Civil Engineers (ASCE) sign a memorandum of understanding before the

Charles Stark Draper Awards Dinner at the National Academy of Sciences in Washington DC (left to right) ASCE Executive Director Thomas W Smith III ASCE President Robert D

Stevens NSBE National Chair Sossena Wood and NSBE Executive Director Karl W Reid

Distribute to over 500 Media Partners Rates As Low As

$99 Press Release Submission

Email infourbantrendsetterscom

WE GOT YOU COVERED

The Catch the Wave Regional Conference

provides networking training and access

to both women business owners in Ken-

tucky Ohio amp West Virginia and

ORV~WBC corporate members across our

region Event Date April 20-21 2015

Location Cincinnati OH

Conference Theme Preparing for

Success httpwwworvwbcorg

Get Connected Through Community Events

Rea N Waldon PhD

Executive Director of The Ohio River

Valley Womenrsquos Business Council

Ohios Excellence in Disability

Inclusion Awards Luncheon

WrightChoice Inc

will celebrate this

years 25th anniversary

of the Americans with

Disabilities Act (ADA)

by hosting Ohios Ex-

cellence in Disability

Inclusion Awards

Luncheon presented by

Nationwide As a

workforce develop-

ment organization

WrightChoice Inc

urges the business

community to take a moment to celebrate col-

leagues or co-workers who are responsible for creat-

ing an atmosphere inclusive of people with disabili-

ties

Award categories include Allies for Inclusion Ex-

emplary Manager and Full Circle Branding Award

Nominate a person who has lead internal efforts for

disability inclusion a manager who has demonstrat-

ed leadership by hiring people with disabilities on

their team or a company that has demonstrated best

practices by including people with disabilities in

their communications and marketing strategies thus

strengthening its corporate brand and overall image

in the community For more information or spon-

sorship opportunities contact

TyKiah Wright 614-802-2364 or

Catch The WAVE

Ohio Business Expo

Wednesday March 25 2015 - 9 am to 1 pm

Aladdin Shrine Center

3850 Stelzer Rd

Columbus Ohio 43219

Learn about the many resources available to minority-owned women-owned

and small businesses Dont miss this opportunity to network with purchas-

ing representatives from the State of Ohio and diversity procurement repre-

sentatives from select private companies

The registration form below is for general event attendance Please complete

the form to register for the days activities

Agencies will be on-hand to speak to you about procurement opportunities

Matchmaker appointments are currently full however a limited number of

walk-ins are available The networking with agency staff will be similar in

nature but without the designated one-on-one appointment time

We look forward to seeing you on March 25

Online registration is encouraged but walk-ins are welcome To reg-ister or learn more about this event or the statersquos MBE and EDGE programs visit the Ohio Department of Administrative Servicesrsquo

website at dasohiogovOBERSVP or call 614-466-8380

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 9

(

SPORTS

DOWN HOME NEWS

NHL On the day of the NHLrsquos trading

deadline Mon Mar 2 the Blue Jackets

acquired C William Karlsson LF Rene

Bourque (photo) and a second round pick

in the lsquo15 NHL Draft from the Ducks in

exchange for DM James Wisniewski and

a lsquo15 third round pick previously acquired

from the Red Wings Karlsson and Bour-

que are both ex-pected to join the Spring-

field Fal-cons the Blue Jacketsrsquo AHL af-

filiate The Blue Jackets also acquired DM

Justin Falk who will play for the team

and a fifth round pick in the lsquo15 NHL

Draft from the Wild in exchange for DM

Jordan Leopold

FOR THE RECORD NBA Mavsrsquo Monta Ellis (photo) led all

with 19 pts in its 104-87 loss to the Hawks

The Mavs made 5-of-31 3-pt FGs 161

Since the NBA first adopted the 3-pt FG in

the lsquo79-lsquo80 season that tied the fifth lowest

3-pt percentage in a game for a team that

took at least 30 3-pt FGs The Mavs hold

the lowest such percentage on this list mak-

ing 4-of-31 3-pt FGs (129) earlier this

season vs the Knicks Despite that the

Mavs won that game in OT led by Dirk

Nowitzkirsquos 30 pts He also made 1-of-8 3-

pt FGs (125)

HBCU NEWS

SPORTS South Carolina St could lose its

menrsquos basketball womenrsquos softball and

womenrsquos soccer programs (the latter two

being non-revenue making) under a budget

plan presented by embattled president

Thomas Elzey (photo) who is on paid ad-

ministrative leave while state lawmakers

tackle the HBCUrsquos financial

crisis The cost-saving plan

also calls for SCSU to add

womenrsquos golf and womenrsquos

bowling (two sports less cost-

ly to run) and possibly leave

the MEAC in the hopes of

easing the athletic deptrsquos

$465K budget shortfall it fac-

es in lsquo15-lsquo16 SCSU has been

a MEAC member since lsquo70

but Elzeyrsquos plan did not say

which conference the HBCU

might join The plan came about a month

after a State House budget panel voted to

suspend school operations for two yrs

FRANKLY SPEAKING

MCB When asked if he knows of sexual

assault allegations against Rasheed Sulai-

mon though no official complaints were

filed with the Office of Student Conduct or

any law enforcement agency and if handled

Sulaimonrsquos dismissal appropriately Duke

coach Mike Krzyzewski said ldquoI donrsquot

have any comment about thatrdquo Sulai-

mon was dismissed from the team for

failing to ldquoconsistently live up to the

standards required to be a member of

our programrdquo said Krzyzewski in a

press release

NBA Anthony Mason (Pictured) died

at age 48 due to heart failure After

playing at Tennessee St Mason played

13 yrs in the NBA with the NJ Nets

Nuggets Knicks Clt Hornets Bucks

and Heat During his NBA career he

booked 108 ppg and 83 rpg while log-

ging 2963 assists He was also the NBA

Sixth Man of the Year in lsquo95 before lead-

ing the NBA in minutes played over the

next two seasons In lsquo97 he earned All-

NBA (3rd team) and NBA All-Defensive

Team (2nd team) He was also selected to

the lsquo01 NBA All-Star Game Mason also

played in Turkey Venezuela the CBA and

the USBL hellip MLB US Army WWII

veteran Henry ldquoHankrdquo Peters died of com-

plications from a stroke at aged 90 He was

a MLB executive for the St Louis Browns

KC Athletics (lsquo65-lsquo71) and Indians (lsquo87-

lsquo91) president of the National Association

of Professional Baseball Leagues the um-

brella group that governs MiLB (lsquo72-lsquo75)

and president and general manager of the

Orioles (lsquo75-lsquo87) hellip Stuart ldquoSturdquo Miller

a P for the Cardinals (lsquo52-lsquo54 lsquo56) Philies

(lsquo56) Giants (lsquo57-lsquo62) Orioles (lsquo63-lsquo67)

and Braves (lsquo68) died at age 87 from an

undisclosed cause hellip USOC At age 96

Maria Cerra died from an undisclosed

cause She was an American fencer who

competed in the womenrsquos individual foil

event at the lsquo48 Summer Olympics hellip

NHL Dan Held a C drafted in lsquo80 by the

Flyers but played for AHLrsquos Mariners (lsquo80

-lsquo82) and most of his career in Germany

until lsquo00 died at age 53 from an undis-

closed cause

By Oscar Haywood

Call 888-885-5552 FOR MORE INFO

10 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

RELATIONSHIPS

9 Reasons You Should Read This Book And Help Change The Conversation About What Healthy Love Is

The new book Loving In The Grown Zone

A No-Nonsense Guide to Making Healthy

Decisions in the Quest for Loving Roman-

tic Relationships of Honor Esteem and

Respect (Balboa Press) has been available

for a few months now and even before any

formal promotional effort the response has

been all but overwhelming with incredible

social media buzz and great reviews at Am-

azoncom and other online booksellers

Now that our official promotional campaign

has begun including appearances on televi-

sion and nationally syndicated radio as well

as our Loving In The Grown Zone Book

Blog Tour we are on a mission to make

Loving In The Grown Zone a national best-

seller This goal is not just about selling

books but our mission to champion what

our society (and especially our children and

young people) desperately needs fewer

dysfunctional broken and destructive rela-

tionships and more loving sustainable rela-

tionships of honor esteem and respect

However we cannot succeed in this mis-

sion without you In fact our primary rea-

son for writing our book and for launching

our GrownZonecom personal growth initi-

ative is to convince as many people as pos-

sible to not only support the Grown Zone

but to join our campaign for ldquoMore Self-

Love Better Decisions and Healthy Rela-

tionshipsrdquo You need to read and share our

book Loving In the Grown Zone Following

are just nine of the top reasons why we be-

lieve yoursquoll agree

1 You want to take a stand for healthy

love Infidelity Violence Disrespect

Abuse Possessiveness Exploitation Reck-

less procreation These and so many un-

loving acts are tolerated and committed in

the name of love As a result love needs

both a defense attorney and an image con-

sultant In fact no other virtue is more

falsely accused Read and share Loving In

The Grown Zone if you want to defend and

stand up for the truth about love

2 You want to prevent unhappy mar-

riages and high divorce rates How many

of us witness weddings and celebrate the

rings the hair the dress the music and the

food and drink at the receptionmdashbut cannot

honestly celebrate the marriage The fact

that half of all marriages end in divorce is

not evidence that the institution itself is

flawed but testament to the fact that a mar-

riage is only as resilient as the foundation it

is built on If you want to promote the self-

loving choices and healthy relationship

standards that prevent unsustainable mar-

riages and make good marriages last read

and share this book

3 You want to help love to reclaim its

true identity Love may be the ultimate and

original victim of identity theft with sex

money ego and self-indulgence among its

perpetrators thanks to popular culture

(including much of ldquorealityrdquo TV) movies

music peers and even preachers and par-

ents We founded Grown Zone and wrote

Loving In The Grown Zone to make the

case that true love is identified by its capac-

ity to bring honor esteem and respect to

people in relationships it is about joy

peace compassion forgiveness patience

affirmation restoration and safety Love is

always healthy and promotes personal

growth and self-love If it doesnrsquot it may be

many things but it is not love Read and

share our book if you agree

4 You are tired of dating and pursuing

relationships by trial and error Without

a commitment to personal growth and self-

love and reliable guidelines for healthy

relationship choices people are left to gam-

ble with their bodies finances emotional

health and physical safety treating the

search for love like the lotterymdashwith simi-

larly horrible odds One in a million may

find healthy sustainable love this way the

rest will get the booby prizes including

fatherless sons daddyless daughters costly

divorces serial infidelity financial abuse

domestic violence and other commonly

accepted features of unhealthy relation-

ships Read and share this book if you want

to change this paradigm for yourself and

others

5 This is not a book-sales campaign Itrsquos

a mission We want to make this perfectly

clear The Grown Zone is not just a cute

branding platform Itrsquos not about getting

Instagram reposts or pandering for follow-

ers with clever memes We are not in a so-

cial media popularity contest We are tired

of stories that start out with ldquothey fell in

loverdquo and end with ldquoheshe cheated onbeat

onabusedkilled himherrdquo We reject the

notion that abuse disrespect and self-

destructive choices should be tolerated by

us as individuals or as a society as accepta-

ble consequences of pursuing and engaging

in romantic relationships If you stand with

us read and share our book 6 You truly want to believe in good

healthy love and you want to help others

to recognize what it is not Loversquos detrac-

tors are bold loud and vocal Yet too many

of us who truly believe in healthy love are

often silent Read and share Loving In The

Grown Zone as the first step in making your

voice heard If you believe in healthy love

step up stand up and speak up

7 You want better for your children than

what you experienced in relationships Many of us have never personally wit-

nessed a healthy relationship in our own

families and communities much less been

taught about how to go about securing one

for ourselves If you are divorced a witness

or victim (actually theyrsquore one and the

same) of partner violence or are currently in

an unhappy marriage you know what it

means to fear that your sons and daughters

are doomed to the same fate Read Loving

In The Grown Zone so yoursquoll know that you

can break the cycle share it to make sure

that you do

8 You are tired of relying on others to

love you and you are ready to commit to

self-love If you are tired of chasing love

and ready to attract it the key is learning to

faithfully and unconditionally give it to

yourself Read and share our book to learn

to become what you desiremdasha healthy per-

son who loves with honor esteem and re-

spectmdashand to attract those ready willing

and able to bring you the same

Alfred Edmond Jr and Zara Green Co-Author

are co-principals of A2Z Personal Growth Enter-

prises producer of The Grown Zone discussion

series which focuses on key themes popularized

via their respective social media platforms in-

cluding their GrownZone Twitter

By Zara D Green and Alfred Edmond Jr

Continued on Page 13

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 11

YOUNG amp TRENDY

Imagine being a young teenager and decid-

ing to participate in a serious march that

you hoped would shed light on the injustic-

es facing Black people in this country as

well as change the unjust laws that were in

place allowing those injustices to be perpet-

uated without consequence

That is what our current generation ndash the

Joshua Generation ndash is up against and that

is what many that have come before them

have had to endure

This year marks the 50th anniversary of an

event that was televised around the world

called ldquoBloody Sundayrdquo and that event be-

came one of the major catalysts behind the

passage of the 1965 Voting Rights Act that

strengthen the voting rights for Black peo-

ple in this country

Inspired by Martin Luther King Jr a young

Black man by the name of John Lewis

joined the burgeoning Civil Rights Move-

ment Lewis was a Freedom Rider spoke at

1963rsquos March on Washington and led the

demonstration now known as ldquoBloody Sun-

dayrdquo

ldquoBloody Sundayrdquo refers to the March 7

1965 civil rights march in Alabama that

was scheduled to go from Selma to the cap-

itol in Montgomery to protest the shooting

death of 26-year old Black activist Jimmy

Lee Jackson who was shot in the stomach

on February 18 1965 by

Alabama State Trooper

James Fowler while the

troopers were breaking up

a peaceful protest in Mari-

on Perry County

Lewis worked with other

Student Nonviolent Coor-

dinating Committee

(SNCC) and Southern

Christian Leadership Con-

ference (SCLC) activists to

assemble and lead over

600 marchers across the

Edmund Pettus Bridge on

the way to Montgomery

Lewis and the marchers

were violently assaulted and driven back by

numerous law enforcement officials after

they crossed the bridge Lewis who still

bears the visible scar on his forehead from

the blow he received from an Alabama

State Troopersrsquo nightstick along with the

other unarmed marchers were beaten and

gassed during the attack while media out-

lets were on hand to cover the event live

The footage of the vicious and heinous at-

tacks deeply shook the country and put nec-

essary pressure on then-President Lyndon

B Johnson to advocate for the passage of

the Voting Rights Act of 1965

Lewis became one of the thirteen original

Freedom Riders and was the youngest of

the ldquoBig Sixrdquo civil rights leaders and the

chairman of the SNCC from 1963 to 1966

some of the most tumultuous years of the

civil rights movement During his tenure

the SNCC opened Freedom Schools

launched the Mississippi Freedom Summer

and organized the voter registration efforts

that led to the pivotal Selma to Montgom-

ery marches As the chairmen of SNCC

Lewis wrote a speech in reaction to the Civ-

il Rights Bill of 1963 where he denounced

the bill because it didnrsquot protect African

Americans against police brutality nor did

the bill provide African Americans the right

to vote In that year Lewis helped plan the

historic March on Washington in August

1963 the occasion of Dr Kingrsquos celebrated

ldquoI Have a Dreamrdquo speech and at 23 was the

youngest speaker that day

It is that same spirit ndash that flows from Lew-

is the last living person who addressed the

1963 March on Washington ndash that has

seemingly found its way inside the hearts

and minds of a new generation of modern

day Civil Rights leaders in this country who

are fighting to shed light on critical issues

impacting the Black community ndash from

police brutality to economic disenfranchise-

ment to political and legal disparity

All across the country we are seeing a

number of young activists that have taken

up the mantle without fear or favor to

speak up and speak out about these issues

and are not backing down

Protesters have been gathering in various

cities to demand accountability in the legal

system following the grand jury decisions

concerning Michael Brown in Ferguson

Missouri Eric Garner in Staten Island New

York and Jordan Baker in Houston Texas

The majority of demonstrations we have

seen have been youth-led movements that

has gotten the attention of mainstream

America and has breathed life into a gener-

ation of young people who had not been as

politically engaged in matters concerning

injustice as they once had been

Young people who are students community

activists and members of grassroots organi-

zations have made it a point to not stop

demonstrating and to keep up the pressure

on key entities in order to have their mes-

sage heard They have implemented ex-

tremely unique activities and messaging in

order to keep their message fresh and to

capture the attention of America

Young people have staged something they

have labeled ldquoa die inrdquo ndash which is the act of

laying on the ground to represent the hours

that Brown lie dead in the street in Fergu-

son

Protesters have added to the traditional ldquoNo

Justice No Peacerdquo chants by incorporating

ldquoI Canrsquot Breatherdquo and ldquoBlack Lives Matterrdquo

messaging

All across the country protesters took to

streets of many of the busiest intersections

in their respective cities in order to get their

message out and stand in solidarity with the

families of Brown and Garner In addition

to the street-side protests many youth de-

monstrators held massive demonstrations

inside of many of the major shopping malls

across the country

Many grassroots activist groups such as the

Houston Justice Coalition held forums and

town hall meetings aimed at local criminal

justice reform and developing plans to-

wards the next steps needed to deal with the

political law enforcement and judicial sys-

tems in the wake of the grand jury deci-

sions involving Jordan Baker Brown Gar-

ner and countless others

Black youth have been desperate for leader-

ship ever since integration and the lack of

mentorship and abandonment has forced

Black youth to find their own way to deal

with the injustices they are witnessing and

up against ndash without even considering those

who should be leading the way

This response to social and community is-

sues is nothing new Hip-hop was formed

because Black youth needed an outlet to

talk about what they were experiencing and

going through

Gangs were formed because Black youth

wanted to know what a family looked and

felt like so many joined gangs to create a

family-like atmosphere and belong to a

family that they felt truly understood them

and related to them

Black youth are no longer seeking to be

marginalized Black youth are seeking re-

spect and justice and will do what they need

to do to be safe have stability and survive

Black Youth Leading the Way in This Modern Day Movement

by Jeffrey L Boney Courtesey of

BlackPressUSAcom

12 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

THE JOURNEY

Consortium Of Faith-Based Leaders Raised Over $100000 During Black History Month for UNICEFrsquoS Efforts to Help

Stop Ebola in West Africa

On February 27 2015 at the Charles H

Wright Museum of African American His-

tory in Detroit noted faith-based leaders

from the area and key officials from the

US Fund for UNICEF

closed out their first-

ever Black History

Month campaign I AM

STOPPINGEBOLA

which raised over $100000 The funds will

support the purchase of over 2350 hygiene

kits that will be distributed in Liberia by

UNICEF to help control the spread of Ebo-

la At $43 each the kits contain soap chlo-

rine gloves and buckets among other

much-needed hygiene items and will be

provided in households and schools at risk

of the disease

The Consortium of Faith Leaders represent-

ed some of the largest African American

organizations in the country with a com-

bined membership of 11 million including

Church Of God In Christ Inc Pentecostal

Assemblies of the World Inc National

Baptist Convention USA Inc Progressive

National Baptist Convention Inc and Ab-

yssinian Baptist Church in the City of New

York The event included a number of

check presentations along with a surprise

donation from the UAW-Ford A number of

county and city officials were also present

to welcome the US Fund for UNICEF to

Detroit where the I AM

STOPPINGEBOLA campaign was hon-

ored with a proclamation from the city Key

officials from the US Fund for UNICEF

first met with members of the Faith-Based

Leadership Consortium in December 2014

to outline a pathway for an ongoing partner-

ship to assist children and families in

Africa

888-885-5552 wwwurbantrendsetterscom

From left to right Bishop Welton Lawrence Michigan - Canadi-

an Jurisdiction Church Of God In ChristDr Monica G Wil-

liams-Davis Managing Director Community Partnership US

Fund for UNICEF Bishop PA Brooks First Assistant Presid-

ing Bishop Church Of God In Christ IncCaryl M Stern Pres-

ident and CEO of the US Fund for UNICEF and Edward G

Lloyd Chief Financial Officer and Chief Operating Officer of

the US Fund for UNICEF

CALL TODAY FOR 2015 SPECIALS

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 13

Donrsquot Miss These Government Deadlines

(NAPSI)mdashWhen it comes to the federal

government getting what you need and

meeting your obligations some dates and

times can be particularly important Herersquos

a look at a few you should know

1 Selective Service Enrollment Every

man is required by law to register with the

Selective Service System within 30 days of

his 18th birthday By registering on time he

stays eligible for federal student loans and

grants many state and municipal jobs fed-

eral job training Workforce Investment Act

programs and US citizenship for immi-

grants He can even submit his information

early at 17 then at 18 he will automati-

cally be registered

Failure to register will delay men from be-

coming citizens until age 31 and can also

result in fines and prison sentences of up to

five years

Many find the easiest and fastest way to

register is to register online at

wwwsssgov In addition Selective Service

ldquomail-backrdquo registration forms are available

at any US post office and some high

schools have a staff member or teacher

appointed as a Selective Service Registrar

2 Pell Grants and student aid Federal

Student Aid provides grants loans and

work-study funds to students attending col-

lege or career school Virtually all men

must register with Selective Service to be

eligible To get the money for which you

qualify you have to meet federal and state

deadlines and your colleges may also have

a deadline Go to httpsfafsaedgov

deadlineshtm Enter your legal residence

and the school year for which you are ap-

plying for student aid Then click View

Deadlines

Generally the earlier you apply the better

3 Health Care February 15 is the deadline

for open enrollment After that you can

only get coverage if you qualify for a spe-

cial enrollment period a 60-day period

following a qualifying life event such as a

change in family status (for example birth

of a child or marriage) or loss of other

health coverage Job-based plans must pro-

vide a special enrollment period of 30 days

You can learn more at

wwwhealthcaregovmarketplace-

deadlines

4 Medicare The Initial Enrollment Period

begins three months before your 65th birth

month and ends three months after your

65th birth month for a total of seven months

(including your birth month) If you miss

this deadline you may have to pay penal-

ties on your monthly premiums More in-

formation is at wwwmedicaregov

Keep these facts and dates in mind to get

your due from the government programs

your taxes support

FAMILY TRENDS

9 Making Loving In The Grown Zone a

national bestseller will strike a tremen-

dous blow on behalf of those who believe

in truly healthy lasting life-affirming

love Itrsquos true Sex sells which is why some

many of us have been brainwashedmdashnot

only by books (with the 50 Shades trilogy a

notable example) but movies music tele-

vision and advertisingmdashto believe that

love is about sex and objectification Put-

ting books like Loving In The Grown Zone

on bestseller lists will show that the need

for healthy love is greater and deeper than

the demand for just sex

We hope that at least one of the above rea-

sons is enough to inspire you to not only

read and share our book but to join our

Grown Zone mission of helping people to

choose ldquoMore Self-Love Better Decisions

and Healthy Relationshipsrdquo (We invite you

to share your own reasons in the comment

section for this post) We are eternally

grateful to those who share our commit-

ment to helping people achieve success

without the mess and to always make the

next decision better We invite everyone as

always to lovemdashand lovemdashin the Grown

Zone If you look forward to celebrating

Excerpted from Loving In The Grown

Zone A No-Nonsense Guide to Making

Healthy Decisions in the Quest for Loving

Romantic Relationships of Honor Esteem

and Respect by Zara D Green and Alfred

A Edmond Jr (Balboa Press) Learn more

about the book at Lov-

ingInTheGrownZonecom

The Grown Zone Continued from Page 10

888-885-5552

JOIN THE UTS

NATION

TEXT 95577

UTSNOW

Newsletter

Event Updates

FREE STUFF

14 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

DIVERSITY TRENDS

Career Town Network Announces 5th Annual Ohio Champions of Diversity Awards Career Fair

Columbus Ohio ndash Career Town Networks

announced that they will host the 5th Annu-

al Ohio Champions of Diversity Awards

Luncheon Career Fair and Workshops on

September 23 amp 24 2015 at the Aladdin

Shrine Event amp Conference Center 3850

Stelzer Road in Columbus Ohio

Over the past 4 years The Ohio Champions

of Diversity Awards has worked in partner-

ship with The Ohio Conference NAACP

representing over 70 Chapters Statewide to

bring ALL Diverse communities together to

celebrate our accomplishments and dedica-

tion to diversity The Ohio Champions of

Diversity Awards is proud to be the First

and Only Awards program in Ohio that

recognizes the diverse efforts of individuals

and corporations

Created by Ohio publishing legend Amos

H Lynch Sr and his nephew Orville

Lynch who also created the annual Martin

Luther King Jr Breakfast in Columbus

Ohio the Ohio Champions of Diversity

Awards are designed to highlight and rec-

ognize the contributions of individuals and

corporations with 500 or more employees

who demonstrate outstanding efforts in Di-

versity Leadership Development Supplier

Workforce and Community Outreach This

year the awards will also include a Diversi-

ty Small Business Award

The Ohio Champions of Diversity Awards

is truly an inclusive event that represents all

persons including African American His-

panic Asian Somali LGBT Disabled

Veterans Emerging and general market

communities said Orville Lynch Founder

Career Town Networks The Ohio Cham-

pions of Diversity Awards program is a

unique one of a kind Annual 2 Day event

that includes an Awards Luncheon and an

on line and in person Career Fair Student

Career Day Panel Discussions and Work-

shops continued Lynch

The Ohio Champions of Diversity Awards

Luncheon is put together and run by All

Ohio Small Minority owned and operated

Businesses that include Career Town Net-

works Spencer 4Higher Media

Whitehouse Media Group T Communica-

tions Black Central Creative and Urban

Trendsetters Media The monies generated

for the Ohio Champions of Diversity

Awards go towards hosting the event and

ldquoStay In Ohiordquo with partial proceeds bene-

fiting the Ohio Conference NAACP and

other diverse non profit organizations

In order to continue to recognize celebrate

and honor Ohiorsquos leaders and corporations

we invite All Ohio communities and busi-

nesses to join us for the 5th Annual Ohio

Champions of Diversity Awards Luncheon

Career Fair amp Business Expo on September

23-24 2015 being held for the last time in

the Beautiful Aladdin Shrine Event amp Con-

ference Center before they close their doors

for good

For more information tickets vendor or

sponsorships contact Sharon S Gordon of

Urban Trendsetters Media at 888-885-5552

or email Sharonurbantrendsetterscom

Watch the Champions of Diversity Promo-

tional Video Online HERE

By Brenda D Spencer

WASHINGTON -- The US Small Busi-

ness Administration (SBA) will launch an

18 state road tour joined by 11 fellow fed-

eral agencies in the SBArsquos Small Business

Innovation Research (SBIR) and Small

Business Technology Transfer (STTR) pro-

grams

The SBIR Road Tour ldquoSeeding Americarsquos

Future Innovationsrdquo is a nationally focused

outreach initiative targeting advanced tech-

nology communities including women-

owned and minority-owned small business-

es in states that have underutilized funding

opportunities through these programs To-

day the agency is launching information on

the tour through wwwsbirgov and will also

launch a blog that will be active up through

the end of the tour in late August

ldquoThe SBA oversees Americarsquos largest seed

fund for small businesses in the STEM

fields The SBIR and the STTR programsmdash

allocates $25 billion a year to small inno-

vators By reserving a specific percentage

of federal RampD funds for smaller firms

Uncle Sam encourages domestic small busi-

nesses to engage in high-growth priorities

and build a strong national economy SBIR

recipients have created breakthroughs in

nanotechnology robotics mobile commu-

nications genetic therapies clean energy

and spacerdquo said Administrator Maria Con-

treras-Sweet

ldquoThe Presidentrsquos 2015 budget embodies the

Administrationrsquos ongoing commitment to

investments in job creation and economic

growth specifically through targeted in-

vestments in science technology and inno-

vation Through this tour we will educate

more small business innovators on how to

take advantage of these programs so that

their entrepreneurial spirit and our invest-

ment drives the next new big technological

breakthroughrdquo said Contreras-Sweet

SBA Promotes Innovation and Technology with National Road Tour

Continued on Page 17

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 15

National Society of Black Engineers amp American Society of Civil Engineers Join Forces to Develop and Retain Next-Gen African-American Engineers

Washington DC mdash The National Society

of Black Engineers the largest student-

governed engineering organization in the

country and the American Society of Civil

Engineers announced their renewed strate-

gic partnership in a ceremony on Feb 24 at

the National Academy of Sciencesrsquo Great

Hall in Washington DC The organiza-

tionsrsquo leaders signed a memorandum of

understanding (MOU) committing to com-

bine their resources and expertise to in-

crease the retention representation and de-

velopment of African-American civil engi-

neers in the US workforce

ldquoNSBE recognizes that it cannot fulfill its

mission without strategic partnerships

with the US engineering communityrdquo

said NSBE National Chairperson Sossena

Wood ldquoThis MOU with our first strategic

partner the American Society of Civil

Engineers is another major step toward

supporting our members building our

organizations growing the number of

underrepresented engineers and accom-

plishing much for the US engineering

professionrdquo

ldquoAs leading engineering professional so-

cieties ASCE and NSBE are uniquely

and strategically positioned to address the

US engineering workforce and innova-

tion challenges our nation facesrdquo said

ASCE President Robert D Stevens

PhD PE FASCE ldquoThis MOU repre-

sents the collaborative actions ASCE and

NSBE are undertaking to attract develop

and retain current and future black civil

engineersrdquo

According to the US Bureau of Labor Sta-

tistics in 2013 African-Americans repre-

sented 55 percent of the countryrsquos engi-

neering workforce and 54 percent of the

civil engineering workforce The statistics

also showed that African-Americans repre-

sented only 34 percent of college students

who earned a bachelorrsquos degree in civil

engineering and 33 percent of those earn-

ing a masterrsquos degree in the same discipline

Under the terms of the MOU NSBE and

ASCE will offer reciprocal memberships

co-sponsor frequent professional develop-

ment continuing education mentoring and

leadership development programming and

promote and support student and local

chapter collaborations The organizations

will also engage in large-scale efforts aimed

at promoting awareness and interest in engi-

neering careers such as an upcoming

IMAX film and educational project ndash

DreamBig (wwwdreambigfilmorg)

Strategic Partnership Leaders of the National Society of Black Engineers (NSBE) and the

American Society of Civil Engineers (ASCE) sign a memorandum of understanding before the

Charles Stark Draper Awards Dinner at the National Academy of Sciences in Washington DC

(left to right) ASCE Executive Director Thomas W Smith III ASCE President Robert D Ste-

vens NSBE National Chair Sossena Wood and NSBE Executive Director Karl W Reid

SBIR and STTR programs bring together

several federal agencies to promote innova-

tion and research around many different

areas of priority For example current

awards support the Administrationrsquos com-

mitment to Alzheimerrsquos disease and other

neuroscience priorities and Brain Research

through Advancing Innovative Neurotech-

nologies (BRAIN) Initiative

Each SBIR Road Tour stop will be hosted

by a local organization committed to sup-

porting technology-based entrepreneurship

and will provide attendees with a face-to-

face opportunity to talk directly to federal

agency program managers and decision

makers

The first series will take place the week of

March 23rd with stops in Louisville Ken-

tucky Nashville Tennessee Atlanta Geor-

gia and Columbia South Carolina The

next stops in the tour during the week of

April 27th are Long Beach Mississippi

Ruston Louisiana Oklahoma City Oklaho-

ma Wichita Kansas and Columbia Mis-

souri Additional tours will hit the north

central and northwest regions Small tech-

nology firms innovators scientists or re-

searchers seeking more information on the

SBIR Road Tour including a listing of all

states to be visited should go to

wwwsbirgov

The highly competitive SBIRSTTR pro-

grams provide the needed impetus for many

advanced technology firms to move from

ideation to commercialization and support

this nationrsquos innovation driven economy

Since the programsrsquo inception there have

been over 150000 awards totaling about

$40 billion that have helped this nationrsquos

innovators de-risk technology and keep the

nation competitive The SBIRSTTR pro-

grams have provided seed funding to com-

panies including Qualcomm iRobot Sy-

mantec and Genzyme

For more information about SBIRSTTR

programs please visit wwwsbirgov

SBIRSTTRmdashContinued from Page 16

RESOURCE SPOTLIGHT BDPA (Black Data Processing Associates) is a non-

profit organization of professionals working in or having interest in the Computer

Science and Information Technology Fields httpsbdpasite-ymcom

DIVERSITY TRENDS

16 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

Successful Sistarsquos To Seek For Business and Personal Success

Black women represent one of the wealthi-

est and most influential demographics on

the planet We are extremely goal-oriented

and career-driven and we are very entre-

preneurial We are more likely to start a

business be successful in business create

jobs and give back to our communities

Many women today are using the internet

as a way to stay connected through social

media network with professionals and start

a new business

During Womenrsquos History Month we wanted

to celebrate Black women who have decid-

ed to develop their careers by producing

online businesses conferences and expos as

well as women only membership sites that

empower and motivate other women by

helping them succeed in life family and

business

Developing a product producing a website

marketing the website and monetizing your

talent is only the beginning to succeeding

online Research the women events and

organizations represented and maybe you

will discover your passion create a new

avenue for wealth and become a Successful

Sista yourself

The goal of Dr Venus Opal Reese is to

teach purpose-driven high-achieving entre-

preneurial Black Women how to identify

monetize and leverage their worth by trans-

forming mindsets creating inspiring and

Rosettarsquos speeches and workshops are

inspiring interactive and informative

designed to help participants take imme-

diate action

Dr Venus Opal Reese

Defy Impossible Business Coach

wwwdefyimpossiblecom Rosetta Thurman

Happy Black Woman

wwwhappyblackwomancom

Sharvette Mitchell

Talk Radio amp Media Coach

wwwsharvettecom

The Sharvette Mitchell Radio Show

features various guests that include

celebrities artists authors small busi-

ness owners public speakers consult-

ants media personality and other influ-

ential people Our goal to motivate

excite and influence

Deborah Owens is hailed as thought leader

and advocate for remedying the wealth

disparities of women and minorities She is

the author of three books most recently

critically acclaimed A Purse of Your Own

An Easy Guide to Financial Security pub-

lished by Simon and Schuster

Deborah Owens

The Wealth Coach

wwwdeborahowenscom

Rachel Wilson Thibodeaux also known

as the SWAG Strategist amp Leverage

Your Brand Coach is Founder and CEO

of SWAG Strategy Solutions SWAG is

an acronym for Strategic Women

Achieve Growth SSS offers business

coaching professional speaking training

and development to women entrepre-

neurs ndash both current and aspiring entre-

preneurs along with sales professionals

Rachel Wilson Thibodeaux

SWAG Strategy Solutions

wwwswagstrategycom

Heal a Woman to Heal a Nation Inc

(HWHN) is a community based organi-

zation that promotes holistic wellness

for women and families through educa-

tion physical and mental health eco-

nomic and self empowerment

Mothyna James-Brightful

Heal a Woman to Heal a Nation

Conference

wwwhwhnorg

Small Business amp Women Empowerment

Coaches

Gina McCualey

Blogging While Brown Conference

wwwbloggingwhilebrowncom

Powerful Events

Blogging While Brown is more than a con-

ference it is a community - an incubator of

creativity collaboration and sustainability

for emerging leaders in digital media and

social change

By Sharon S Gordon

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 17

Ms Ingrid Saunders Jones is the Senior Vice President of

Global Community Connections for The Coca-Cola Com-

pany and Chair The Coca-Cola Foundation (Atlanta GA)

As the leader of Coca-Colarsquos philanthropy efforts the

company has contributed more than $460 million to sup-

port sustainable community initiatives including the His-

panic Scholarship Fund United Negro College Fund

(UNCF) Catalyst the Critical Difference for Women pro-

gram at Ohio State University the International Costal

Clean-up Boys and Girls Clubs of America the National

Council of Negro Women and the World Wildlife Fund to

name a few The Foundation also funds The Coca-Cola

First Generation Scholarship Program for first generation

college students Ms Jones also serves on the boards of

The Coca-Cola Africa Foundation and The Coca-Cola

Scholars Foundation

Extraordinary educator and political leader Mary McLeod

Bethune (1875-1955) founded NCNW in 1935 and envi-

sioned it to be an organization of organizations that would represent the national and in-

ternational concerns of Black women It would also give Black women the opportunity to

realize their goals for social justice and human rights through united constructive action

Today the National Council of Negro Women Inc (NCNW) is a council of 39 affiliated

national African American womens organizations and over 240 sections - connecting near-

ly 4 million women worldwide

National Council of Negro

Women

Ms Ingrid Saunders Jones

Chair wwwncnworg

Successful Sistarsquos To Seek for Business and Personal Success

Lucinda Cross

Activate Conference

wwwactivateconferencecom

Doreen Rainey

Get Radical Conference

wwwgetradicalconferencecom

Jessica Ann Mitchell

Blogger Week

wwwbloggerweekcom

Camika Smith

The BOSS Network

wwwthebossnetworkorg

A dynamic seasoned and no-nonsense

personal and business coach she is the

Founder of the RADICAL Success Insti-

tute and Vice President Operations

Transformation Division in the Steve Har-

vey World Group Focused on showing

people how to take their goals and make

them a reality shersquos built her career

around teaching and training individuals

entrepreneurs and executives on systems

and methods to accelerate success

The Art of Activation is a life changer and

will give you key tactics and strategies to

run in hot pursuit towards your personal

professional and global purpose Founder of

the popular Activate Conference Held

annually Activate presents a series of in-

formative events with the purpose of

ldquoactivatingrdquo the power inside of women

Blogger Weektrade 2015 is a multicultural

festival of bloggers journalists and

social media mavens hosted by Black

Bloggers Connect

As a collective The BOSS Net-

work supports women in their journey to

become independent and successful in

their endeavors utilizing network-

ing Working towards one simple

goal BOSSreg is ldquoBringing Out Successful

Sistersrdquo to build relationships and net-

works to structure a foundation where

women feel supported in their holistic

lives

LaShanda Henry has been developing

websites for over 10 years She owns over

15 web properties and is most passionate

about two things creating positive web-

sites for people of color and helping wom-

en entrepreneurs learn how to build suc-

cessful businesses online

Ms Henry graduated Columbia University

and received her bachelorrsquos degree in

Computer Science in 2002

ldquoMy lifersquos mission is to motivate inform

inspire connect With my mother in mind

I do what I do for parents looking to better

their childrenrsquos lives and for women striv-

ing to live their dreams I love to share

information and build communities online

Itrsquos what I do and who I amrdquo

Some of LaShandarsquos most popular websites include bull Multiple Shades of You Online (an African American Web Portal)

bull BBWO ndash Social Network for Women Entrepreneurs

bull SistaSense Money and Marketing blog

LaShanda Henry

Founder of Black Business Women

Online

Wwwmybbocom

National Organization Online Entrepreneur Success

18 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

BUSINESS TRENDS

Leading the Way ndash Women Leaders Matter

When it comes to successfully running a

business and managing employees women

clearly lead the way ndash Women Leaders

Matter A recent survey conducted by the

Pew Research Center found that most

Americans see women as stronger than or

equal to men when it comes to key leader-

ship traits From being honest and treating

employees fairly to mentoring staff women

executives and managers come out ahead

Thatrsquos great news because recognition of

the many attributes women bring to leader-

ship roles further reinforce the positive im-

pact women have in todayrsquos business world

Add to this the fact that according to new

research from Expert Market the number of

women-owned businesses has nearly dou-

bled in the last 20 years itrsquos easy to see

how women leaders are leading the way

Here are more reasons why women leaders

matter

Shake It Up

Letrsquos face it women leaders shake things

up Men have inhabited corner offices and

board rooms ndash not to mention seats in Con-

gress ndash far too long Having more women in

leadership roles in business as well as a

stronger presence in local and national poli-

tics helps maintain the balance and keeps

the playing fields even

Create Awareness

As women executives take on more and

more significant roles in business it helps

create an awareness of the value profession-

al women bring to a company Whenever

we read about the successes of a top CEO

such as Yahoo Incrsquos Marissa Meyer or

cheer on a woman who has left another

crack in the proverbial glass ceiling we feel

empowered and impassioned to continually

strive for our own professional goals

Encourage Workplace Diversity

As part of a diverse group women business

owners managers and executives are aware

of the many roadblocks they may encounter

on the way to success For those reasons

women leaders are in the perfect position to

pave the way for others by fostering diver-

sity in their companies And although a

recent study found that women bosses are

often penalized for hiring and promoting

other women and minorities we must con-

tinue to move forward ldquoContinue to recruit

diverse talent to meet diversity quotas and

build an environment of color creativity

and culturerdquo says Star Jones President

ldquoMake workplace diversity and inclusion a

corporate priorityrdquo

Inspire the Next Generation

Perhaps the most important reason why

women leaders matter more than ever is the

excitement they ignite in the next genera-

tion of young women Having role models

You do this of course through network-

ing If you want to network with important

people you have to know where they are

and get yourself therehellip

Here are a few ways to do that

Power network within traditional chan-

nels Go to your companyrsquos events

when you get priceless face time with

higher-ups In addition build your net-

work upon the classic infrastructures of

family friends your college alumni

group and professional associations

Join a networking group Find one

whose members span every industry

that will give you a broad understand-

ing of other businesses and exposure to

new clients

Connect with everyone That means

networking up down and sideways

Donrsquot think that to make the CEO chair

by age forty-five you should only in-

teract with managers VPs and trus-

tees Get to know the folks in the mail-

room and the coffee shop janitors the

newsstand operator security officersndash

you never know who might offer a

golden nugget of information that be-

comes your jackpot

Find lsquoem Research where your dream

team members work out get coffee

and eat lunch I am not advocating that

you become a stalker as that would

defeat your purposehellip if you become a

friendly face in your potential dream

team memberrsquos kickboxing class and

then ease into chit-chat and get to know

them slowly you can

ultimately introduce

yourself as a business

owner and propose that

they consider joining

your innovative ven-

ture

Bottom Line Trust

that the law of attrac-

tion will deliver the right people to you with

the best chemistry fit and timing And you

will magically click with your team to live

your dream

Be Where Important People Are

Darnell Smith is the

FounderCEO of Busi-

ness in the Black a online

media and marketing

company based in Dallas

Texas http

businessintheblackcom

Joining a networking

group and attending

annual business net-

working conferences

are a great way to

connect with like-

minded business pro-

fessionals

NAPW defines success as owning your

own power As the largest most-

recognized networking organization of pro-

fessional women in the country spanning

virtually every industry and profession the

National Association of Professional Wom-

en (NAPW) is a powerfully vibrant net-

working community with over 600000

members and nearly 300 Local Chapters

NAPW members have diverse backgrounds

beliefs perspectives and lifestyles with one

common bond - their ability to succeed -

See more at httpwwwnapwcom

By Star Jones Esquire President of National Association of Professional Women

Star Jones Esq

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 19

TECH TRENDS

GET YOUR SITE STATS CALL UTS AT 888-885-5552

Changes In Technology Can Present Opportunity For Small And Midsize Businesses

(NAPSI)mdashThanks to new technology itrsquos

an exciting time for small and midsize busi-

nesses Thatrsquos because many are finding

that increased access to new technologymdash

such as cloud and mobile solutionsmdashcan

provide access to services that were never

within their reach before helping them

grow and be more productive

They are also finding that using old or out-

dated technology can hinder a companyrsquos

ability to do business in a number of

waysmdashfrom security risks and compliance

issues to not being able to implement even

modest changes or updates in software all

of which can significantly hamper a compa-

nyrsquos ability to be successful and competi-

tive

A Shift In Technology

The beginning of one era in technology

often means the end or phasing out of an-

other For example to accommodate the

shift toward modern technology used by a

growing number of small and midsize busi-

nesses Microsoft will end support for Win-

dows Server 2003 on July 14 2015

This means that security patches and up-

dates will no longer

be available after

this period resulting

in a less stable and

less secure techno-

logical infrastructure

if no action is taken

However the good news is that a variety of

easy-to-integrate options are available for

those ready to upgrade including Microsoft

Azure the companyrsquos cloud platform

Cloud solutions such as Azure are designed

to provide small and midsize businesses

with the ability to scale up or down to take

advantage of opportunities or cut costs all

based on their needs

Numerous Benefits

Many small and midsize businesses report

that moving to a cloud platform like Azure

provides a range of benefitsmdashincluding

increased backup capacity enhanced disas-

ter recovery capabilities consistent compli-

ance with regulatory demands and access to

the most modern applications These bene-

fits can help small and midsize businesses

move faster

reduce costs

and ulti-

mately be

more produc-

tive

bull Backup Todayrsquos businesses generate

more data than ever before The cloud of-

fers reliable and economical backup for

data for businesses of any size and it even

automatically replicates data to help guard

against unexpected hardware failures

bull Disaster recovery Backup is a great so-

lution to protect your business from data

deletion and corruptionmdashbut it isnrsquot the

only important factor when it comes to data

Disaster recovery with Azure means your

companyrsquos data and applications will be

replicated in the cloud and accessible at any

time should anything happen to your physi-

cal location

bull Compliance With data security comes

legal and regulatory requirements With

cloud platforms like Azure your security

software will be continually updated mak-

ing it easy for your business to ensure it

remains compliant with unique industry

requirements

bull Modern applications The cloud pro-

vides the infrastructure platform and cus-

tom-made solutions in one place rather

than having to cobble solutions together

piece by piece This helps make it possible

for small or mid-size companies to spend

less time troubleshooting IT issues and

more time on activities that will drive the

business forward

Now is the time to plan your transitionmdash

and Microsoft is here to help For more

information please visit

wwwmicrosoftcomen-usserver-cloud

productswindows-server-2003 To find a

Microsoft partner in your area to assist in

your cloud transition visit

wwwpinpointmicrosoftcom

By embracing more modern up-to-date

technologies small and midsize business-

es are able to innovate in a way that al-

lows them to outpace the competition

WBC OHIO Announcement DreamBuilder

The Womens Business Center is now offering an online interactive Business Plan

DreamBuilder is a unique multi-leveled business skills training program created to help women build their dream of starting or growing their own business The 12 courses teach the basics of starting and growing a business including topics such

Rewards and Challenges of Being an Entrepreneur

Developing Your Business Idea

Who is Your Customer

Who is Your Competitor

Marketing Strategy

The significance of Branding

Pricing and so much more Upon completion you will have an edita-ble business plan Through our online tool you will become a part of the WBC DreamBuilder community You can communicate with other participants through discussion boards and messaging options In addition you will find various sample business forms and useful templates for your business Register at httpwwwdreambuilderorgwbcohio Contact us for further information (614) 732-0981

Empowering women entrepreneurs with the resources and tools to create strong sustainable business

20 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

REAL ESTATE TRENDS

HOME amp STYLE TRENDS

Five Quick Ways To Upgrade Your Home For Resale

(NAPSI)mdashWhether yoursquore considering

cashing in on your equity downsizing trad-

ing up moving for a change of scenery or

relocating for better prospects a few smart

investments and improvements can help

your home stand out from the competition

so you get top dol-

lar Even if yoursquore

not planning on

moving anytime

soon these strate-

gies can maximize

your homersquos value

and increase its

marketability

bull Sprucing up the

exterior If you

think yoursquoll have a

few years before

you move work on

your landscaping

now to give plants

time to mature

Look for easy-care

perennials such as hostas which multiply

on their own If you have less time you can

still achieve a quick makeover by power

washing paths and siding painting or up-

grading your front door and keeping the

lawn watered and weeded

bull Removing eyesores inside Some minor

adjustments can help buyers recognize

whatrsquos great about your home Swap out-

dated fixtures remove wallpaper and give

everything a deep clean Replacements

donrsquot have to be top of the line they just

need to eliminate hang-ups for potential

buyers

bull Improving the kitchenmdashto a point You

probably wonrsquot recoup the cost of a full

kitchen renovation but smaller projects such

as upgrading appliances and painting or

refinishing cabinets can modernize the

space

bull Refreshing rooms with neutral paint This is a time-honored tip for a reason

While seeing your favorite bold hues on the

walls makes you happy potential buyers

may not agree A fresh coat of neutral paint

can help them envision their own belong-

ings in the space

bull Focusing on energy efficiency The right

energy-smart upgrades can assure buyers

theyrsquore seeing an efficient home where util-

ity bills can be minimized Adding insula-

tion to the attic and walls can make a dra-

matic improvement in many homes Con-

sider the windows as well Adding a heat-

rejecting window film such as 3M Sun

Control Window Film can reduce cooling

costs and typically does not change the win-

dowsrsquo appearance Since the window film

can reject up to 99 percent of UV rays it

can protect the investment you made in

your hardwood floors rugs window treat-

ments furniture and artwork

Learn More

For further facts visit www3Mcom

homeimprovement

(NAPSI)mdashThere could be good news for

many households The garage can be so

much more than a storage room where you

hide your kidrsquos soccer cleats lawn mower

and old yearbooks With these five tips you

can make it as organized functional and

aesthetically pleasing as any room in your

house

1 For many the garage is the pri-

mary entry and exit point to the

home but it can also serve as a

terrific storage space for emergen-

cy supplies Check to make sure

your home emergency kit is up to

codemdashreplace batteries in flash-

lights and replenish your canned

food and medical supplies You

may not need them every day of

the year but itrsquos better to be safe

than sorry Also ensure that you

have backup power sources availa-

ble in the event of an outagemdasha

home generator and backup battery for your

garage door opener are proven solutions

that will help maintain accessibility and

functionality for your family no matter the

circumstance

2 While reorganizing take some time to

check your garage door Test the alignment

by disconnecting the door from the opener

once itrsquos disconnected you should be able

to lift the door easily with one hand If the

door is stuck or difficult to lift you should

call an authorized dealer for an inspection

Also be mindfulmdashif your garage door

opener was installed prior to 1993 itrsquos

probably time to have it replaced as it may

not be equipped with the latest safety fea-

tures such as photo eyes

3 When cleaning the garage homeowners

tend to think of horizontal spacemdashclearing

out boxes on the floor moving gardening

equipment and power tools over to the

sidemdashbut freeing up vertical space can be

just as important Instead of piling contain-

ers on the floor think about installing wall

shelves to maximize space If you want to

clear up additional overhead for a larger

car a hanger for bikes or other large pieces

of sporting equipment consider replacing

your overhead garage door opener

4 Yoursquove organized and upgraded your

garage but yoursquore not done yetmdashyou need

to be sure your garage is a safe place for

friends family and pets Store flammable

propane tanks outdoors and invest in a 5- or

10-pound fire extinguisher in case of emer-

gencies Lock up any other dangerous

chemicals

5 A good cleaning ultimately helps in-

crease convenience and peace of mind and

that premise can extend beyond organiza-

tional tips

Creating a clean functional space will pro-

vide the peace of mind you want and de-

serve You can turn your home into an or-

ganized retreat and your garage into a func-

tional space-saving area you can enjoy year

after year

Spring Cleaning 101 Find Extra Funds and Freedom By Decluttering Your Garage

How a few quick touch-ups can create added value to your

home

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 21

TRENDY PALETTE

(NAPSI)mdashSo many people are grilling out-

doors year-roundmdasheven when temperatures

dip below freezingmdashthat Weber Grills the

company that launched the grilling revolu-

tion more than 60 years ago has released its

top tips for hearty grillers who simply

wonrsquot give up the distinctive flavors that

only an outdoor grill can deliver

ldquoMore than half of grill owners grill year-

roundmdashand 35 percent grill when the

temperature drops below freezingrdquo

said Kim Lefko Executive Vice Pres-

ident AMERICAS Weber-Stephen

Products LLC ldquoOur annual Weber

GrillWatch Survey reveals the top

reason people brave the cold is be-

cause they feel everything tastes better

grilled They also tell us itrsquos because

they see grilling as an adventure itrsquos

lsquome timersquo and itrsquos lsquofootball seasonrsquordquo

Whether grilling for one or two or to

add some flair to your next party be sure to

bundle up on your way to the grill and arm

yourself with these essential tips from We-

ber

bull Plan on adding five to 10 minutes to the

normal time it takes to preheat your grill in

the warmer months

bull Even when itrsquos cold outside never grill in

an enclosed space that can trap deadly car-

bon monoxide such as inside a garage or

under an overhang

bull If yoursquore lookinrsquo you ainrsquot cookinrsquo Resist

the urge to lift the lid Repeatedly opening

the grill will let precious heat escape ulti-

mately increasing your grilling time

bull Use a thermometer to measure the internal

temperature of foods for delicious results

every time

bull Have backup fuelmdashcharcoal and pro-

panemdashon hand in the winter as the grill will

typically require more fuel than during the

warmer months

bull Grill what you know Cold weather is the

time to stick with the tried-and-true recipes

you know by heart to maximize efficiency

at the grill

bull Position gas grills so the wind is perpen-

dicular to the gas flow and not blowing the

flame down the burner tubes

bull Keep your grill covered to protect it from

the elements

bull Snow gloves are not barbecue gloves

Make sure you have on heat-resistant

gloves when operating your grill

For additional cold weather grilling tips

visit wwwwebercomweber-nationblog

how-to-grill-in-the-winter

Essential Tips For Year-Round Grilling

888-885-5552 inforbantrendsetterscom

URBAN TRENDSETTERS INTRODUCES

NEW APPS FOR RESTAURANTS amp MORE

22 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

HEALTH AND WELLNESS

by Bruce Johnson

heart attack survivor and news reporter-

anchor

(NAPSM)mdashldquoForty-two-year-old black

male probable heart attackrdquo To this day

the paramedicsrsquo words as they rushed me to

a Washington DC hospital ring in my

ears

It began as a normal Thursday cover-

ing news as a street reporter in the

toughest part of our nationrsquos capital

When the severe pain in my chest

began I tore open the top buttons of

my dress shirt and loosened my tie to

no avail After a few failed attempts

to shake off the pain I was rushed by

ambulance to the local hospital

As I was rolled into the emergency

room my shirt was cut off an IV

needle was stuck in my arm and

monitoring leads were stuck to my

chest I was given medication to dis-

solve any blood clots and restart

blood flow to my heart An electrocardio-

gram showed that I had had a type of heart

attack called ldquothe widow makerrdquo An artery

was abruptly and completely blocked Fifty

percent of patients who have this type of

heart attack die before they get to the hospi-

tal

My cardiologist was concerned I was

young to be having a heart attack and was

outwardly in good health

Two years before my heart attack with a lot

of help I had quit smoking and eliminated

all alcoholic drinks However my job as a

reporter for a top news station was inherent-

ly stressful I often grabbed fast food as I

tried to balance professional responsibilities

with family time It had all caught up with

me

Later that night my chest pain came back

and I was flown to another hospital where

an emergency angioplasty was performed to

widen the obstructed artery

I was in intensive care for several days be-

fore starting inpatient cardiac rehab Within

2 weeks I was walking and ready to go

home I continued my supervised cardiac

rehab as an outpatient for another 6 weeks

Determined to learn why I had my heart

attack and what I could do to prevent anoth-

er one I relied on what I did best research

and investigation I asked my family about

our history of cardiovascular disease I read

articles and listened intently when the nurs-

es and doctors explained about my blood

pressure pulse weight and medications I

worked with a nutritionist who told me that

if I ate mostly fresh fruits and vegetables

broiled fish and chicken and lower-fat

foods I could occasionally enjoy spare ribs

at family get-togethers

I had always been athletic before my heart

attack but I knew I needed an activity that

Hey Man Itrsquos Time We Have A Heart-to-Heart

Continued on Page 23

Bruce at work amp play

after surviving heart

attack

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 23

DIET FREE LIFE PROUD SPONSORS OF THE NEW UTS

FITS amp TRENDY MAGAZINE gave me control of my heart speed I start-

ed by running on a treadmill and then

moved my runs outside I listened to my

body but wasnrsquot afraid to push myself

I saw my doctors regularly to make sure

my heart was functioning at its best My

health care team was stunned by my recov-

ery often calling me a miracle which felt

great But not as good as knowing I was

living healthy tracking and controlling my

blood pressure and taking care of myself

Despite my progress I needed to prove to

myself that I was healthy Since running

had be come my passion I entered the

Marine Corps Marathon With clearance

from my doctor on October 22 2000mdash

eight years after my heart attackmdashI ran

262 miles When I crossed the finish line

I knew my heart attack hadnrsquot defeated or

defined me

I know I was spared My story could have

turned out differently and I am grateful for

this gift of life But do you know what

This could be you Heart disease remains

the leading cause of death in America

If you learn anything from my story I

hope itrsquos that YOU have to take care of

yourself and your heart No one else can

do it for you During American Heart

Month and all through the year make

your heart a priority Know your blood

pressure and keep it in control Donrsquot

smoke Eat less fatty salty and greasy

food and more fruits and vegetables Make

an appointment with your doctor Free

resources and information are available

from Million Hearts at

http1usagov1AU65x6 Take it from

me taking action today could save your

life tomorrow

HeartmdashContinued From Page 22

24 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

BEAUTY AND FASHION TRENDS

Inspiring Beauty 50 Years of Ebony Fashion Fair

The first-ever exhibition on the Ebony

Fashion Fair Inspiring Beauty explores the

50-year history of the charity fashion spec-

tacle that redefined the concepts of beauty

style and empowerment for African Ameri-

cans by examining the history of the show

and its director and producer Eunice W

Johnson

Inspiring Beauty showcases nearly 100 ob-

jects including ensembles and accessories

displayed on fully stylized mannequins to

recreate the runway experience as well as

archival photographs video and Johnsonrsquos

personal effects to tell the full story of these

unparalleled events At the center of this

dynamic show are the stunning gowns

feathered coats and statement designs seen

in the 40 garments selected from a collec-

tion of thousands Johnson amassed in five

decades

Works by designers including Stephen

Burrows Christian Dior Christian La-

croix Bob Mackie Missoni Jean Patou and Sarli illustrate themes of vision inno-

vation and power as exemplified by John-

sonrsquos entrepreneurial spirit flair for fash-

ion and philanthropic goals as co-founder

of Johnson Publishing Company publisher

of Ebony and Jet magazines

Exhibition highlights include garments

from fashion greats such as Valentino

Pierre Cardin and Alexander McQueen

for Givenchy before they reached world-

renowned status An Yves Saint Laurent

lsquoPicassorsquo cocktail dress Nina Ricci even-

ing ensemble of a shirred jumpsuit and ruf-

fle coat Karl Lagerfeld for Chloeacute beaded

gown Vivienne Westwood animal print

evening gown and Emanuel Ungaro two

piece bridal gown are examples of the spec-

tacular trends of fashion and attitude of

style

Developed by the Chicago History Museum

in cooperation with Johnson Publishing

Company Inspiring Beauty offers an un-

precedented multisensory experience to

visitors who have never attended an Ebony

Fashion Fair as well as reconnects those

who experienced it first-hand

TOUR SCHEDULE Museum of Design Atlanta GA

October 18 2014 ndash January 4 2015

Milwaukee Art Museum WI

February 5 2015 ndash May 3 2015

Minnesota History Center St Paul MN

May 22 2015 ndash August 16 2015

Charles H Wright Museum of African

American HIstory Detroit MI

September 18 2015 ndash January 3 2016

Memorial Art Gallery of the University

of Rochester NY

January 30 2016 ndash April 24 2016

Bellevue Arts Museum WA

May 20 2016 ndash August 12 2016

The George Washington University Mu-

seum and The Textile Museum Wash-

ington DC February 10 2017 ndash June 4 2017

Eunice Johnson at work 1970 Photo

courtesy of Johnson Publishing Compa-

Eunice Johnson with designer Yves

Saint Laurent 1972 Photo courtesy of

Johnson Publishing Company LLC

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 25

ldquoMaking pretty faces is my specialty

Sara King

Professional Makeup Artist

614-900-1033 wwwstyleseatcomsarakingbeauty

Special

Events

Free-Lance

Make-Up Parties

BEAUTY amp FASHION TRENDS

Available at DrsquoAndrearsquos Hair Studio

DrsquoAndrea Brown Master Designer

2151 E Dublin Granville Road Suite F

Columbus OH 43229 P 614-636-2298

5 STAR HAIR MAYVEENCOM

Natural Straight

Deep Wave

Curly Wave

Loose Wave

FREE BUSINESS OPPORTUNITY

CALL TODAY

If yoursquore like me yoursquove got a random col-

lection of carrier and essential oils some-

where in your beauty arsenal If yoursquore like

me said random collection of essential and

carrier oils is mostly just sitting there col-

lecting dust and taking up space on your

shelves Many of us aspire to be gung-ho

DIY mixtresses in our down time but life

doesnrsquot always have that in store for us In

fact sometimes we buy products we donrsquot

need and make aspirational plans that wersquore

going to learn how to use them That

doesnrsquot always happen Irsquom here to help

you sift through the clutter

First things first ndash let me introduce you to a

recipe book you should check out ndash Natural

Beauty Alchemy Make Your Own Organic

Cleansers Creams Shampoos Serums

Balms and More Itrsquos written by fabulously

named licensed pharmacist and expert

healthcare professional Fifi M Maacaron

and features more than 100 easy to follow

recipes for skin and body IMO itrsquos pret-

ty light on hair recipes but it offers helpful

and simple recipes for bellas who want to

make their own toner or serum or even per-

fumes from essential oils With permission

from the publisher I got access to a few

exclusive recipes ndash you gotta get the book

for the rest I specifically requested the

breakdown for the ldquo3-in-1 Lazy Blendrdquo ndash

you KNOW I love a good multi-use prod-

uct A DIY multi-use product SOLD

Herersquos the breakdown courtesy of The

Countryman Press

3-in-1 Lazy Blend ndash Makeup Remov-

er Toner amp Night Oil

What could be better than a makeup remov-

er that is also a toner and an anti-aging

night oil all in one bottle This formula

softens the skin and nourishes it While the

composition of jojoba oil is very close to

that of the skinrsquos own lipids and it doesnrsquot

clog pores wheat germ oil is rich in vita-

mins and minerals that prevent aging

Chamomile tea and rose water are extreme-

ly skin friendly and help alongside glycer-

in balance moisture levels Keep this oil-

water mix handy especially when you have

little time and energy left at the end of the

day

INGREDIENTS 2 ounces (60 ml) rose water

1 tablespoon almond oil

1 tablespoon jojoba oil

1 tablespoon wheat germ

1 ounce (30 ml) chamomile tea (at room

temperature)

1 teaspoon glycerin

5 drops vitamin E oil

Note You can substitute witch hazel for

rose water in case of oily skin

INSTRUCTIONS 1 Mix the above ingredients adding one at

a time Shake well and then transfer to a

spray bottle

2 Shake vigorously to disperse oil droplets

before spraying onto a cotton disc or ball

Wipe the face and neck repeating if neces-

sary to remove makeup completely

3 You do not need to rinse or follow with a

toner or night oil because this formula does

it all

4 Store the bottle in a cool place away from

sunlight and heat

Try This DIY Beauty Recipe ndash the 3-in-1 Makeup Remover Toner amp Night Oil

By Patrice Grell Yursik

Founder Afrobellacom

26 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

ARTS AND ENTERTAINMENT

NEW YORK NY and UNIVERSAL CITY Calif ndash The biggest names in en-tertainment will bring the music of the iHeartRadio app to life on Sunday March 29 for the second edition of the iHeartRadio Music Awards hosted by Oscar and Grammy award winning actor and musician Jamie Foxx The event will air live on NBC from 8-11 pm ETPT from the historic Shrine Auditorium in Los Angeles and will be broadcast sim-ultaneously on iHeartMedia stations na-tionwide and across the iHeartRadio

digital music platform

The three hour telecast will truly reflect Americarsquos favorite music and will show-case the yearrsquos most popular artists and songs determined by the iHeartRadio Chart and fan voting through iHeartRa-dio stations nationwide The evening will include performances by Rihanna Iggy Azalea Sam Smith Madonna Ja-son Aldean Jamie Foxx Meghan Trai-nor Jason Derulo Jennifer Hudson Kelly Clarkson Snoop Dogg Nate Ruess Alesso and Florida Georgia Line

along with appearances from Taylor Swift and more This yearrsquos iHeartRa-dio Music Awards will also feature un-

expected collaborations from some of

the top names in music

ldquoThis is the night we celebrate the big-gest songs and artists we played for fans on our iHeartRadio stations across America and on the iHeartRadio app over the past year along with a look at whats coming in 2015rdquo said John Sykes President of Entertainment En-terprises for iHeartMedia Inc ldquoAnd who better to host than both a Grammy win-ning musician and Oscar winning per-former Jamie Foxx This is going to be an amazing star packed Sunday night of

music on NBC

ldquoIrsquom so excited that Jamie Foxx is taking the reins at this yearrsquos iHeart awards He is the perfect choice to lead this extraordinary night of music and celebrity artists said Paul Telegdy President Alternative and Late Night

Programming NBC Entertainment

2014 was such an incredible year for so many artists across different genres so

its great to see them get the recognition they deserve said Tom Poleman Pres-ident of National Programming Platforms for iHeartMedia Whether theyre new to the scene or industry veterans each artists journey is exciting to follow from their first radio spin to their first

iHeartRadio Music Award nomination

The iHeartRadio Music Awards is the night in music where the indus-tryrsquos top artists get to shine in a relaxed and fun atmosphere and celebrate their own achievements as well as those of their peersrdquo said Ian Stewart President of Done +

Dusted Inc

Category finalists for the iHeartRa-dio Music Awards were announced on February 4 with 2014 iHeartRa-dio Innovator Award winner Pharrell Williams making a special appear-ance on NBCrsquos TODAY show to

reveal this yearrsquos Artist of the Year nomi-nees Social voting through iHeartRadio stations nationwide for the Best Lyrics Best Fan Army and Renegade catego-ries will run through Friday March 20 Category finalists (by alphabetical order) are

JAMIE FOXX TO HOST IHEARTRADIO MUSIC AWARDS LIVE ON NBC Sunday March 29 (8-11 PM ETPT)

Rihanna Iggy Azalea Sam Smith Taylor Swift Madonna Jason Aldean Jamie Foxx Meghan Trainor Jason Derulo Jennifer Hud-son Kelly Clarkson Snoop Dogg Nate Ruess Alesso and Florida Georgia Line

Continued on Page 27

Jamie Foxx

Rihanna

Snoop Dogg

Jennifer Hudson

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 27

EVENTS

The Urban Trendsetters List of 2015 Media Sponsorship is GROWING NATIONALLY amp FAST

Events Include but NOT limited to

Whorsquos Who Publishing Book Unveiling Receptions for Atlanta GA other city announcements soon

The African American Male Wellness Walk Atlanta Detroit Washington DC Niagara Falls

2015 Champions of Diversity and Career town Network Career Fair-Columbus OH and Atlanta GA

The African American Film Festival-New York City

FOR MORE INFORMATION ON ADVERTISING SPONSORSHIP OR VENDOR OPPORTUNITIES LOG ONTO WWWURBANTRENDSETTERSCOM EVENTS

CALL Mykayla Bryant or Sharon S Gordon at 888-885-5552

EMAIL mykaylaurbantrendsetterescom or Sharonurbantrendsetterscom

Artist of the Year

Ariana Grande

Iggy Azalea

Luke Bryan

Sam Smith

Taylor Swift Song of the Year

All About That Bass - Meghan Trainor

All of Me - John Legend

Happy - Pharrell Williams

Shake It Off - Taylor Swift

Stay With Me - Sam Smith Best Collaboration

Bang Bang - Jessie J + Ariana Grande + Nicki Minaj

Dark Horse - Katy Perry featuring Juicy J

Fancy - Iggy Azalea featuring Charli XCX

Problem - Ariana Grande featuring Iggy Azalea

Talk Dirty - Jason Derulo featuring 2 Chainz

Best New Artist

Bastille

Cole Swindell

Iggy Azalea

Meghan Trainor

Sam Smith Country Song of the Year

Bartender - Lady Antebellum

Burnin It Down - Jason Aldean

Dirt - Florida Georgia Line

Give Me Back My Hometown - Eric Church

Play It Again - Luke Bryan Hip HopRampB Song of the Year

Dont Tell Em - Jeremih featuring YG

Drunk in Love - Beyonceacute featuring Jay Z

Flawless - Beyonceacute

Loyal - Chris Brown featuring Lil Wayne and Tyga

New Flame - Chris Brown featur-ing Usher and Rick Ross

Dance Song of the Year

Animals - Martin Garrix

Blame - Calvin Harris featuring John Newman

La La La - Naughty Boy featuring Sam Smith

Summer - Calvin Harris

Waves - Mr Probz

Alternative Rock Song of the Year

Come With Me Now - KONGOS

Do I Wanna Know - Arctic Mon-keys

Fever - The Black Keys

Something From Nothing - Foo Fighters

Take Me to Church - Hozier Best Lyrics

All of Me - John Legend

Blank Space - Taylor Swift

Counting Stars - OneRepublic

Habits (Stay High) - Tove Lo

Stay With Me - Sam Smith

Thinking Out Loud - Ed Sheeran

Best Fan Army

5SOSFAM - 5 Seconds of Summer

Arianators - Ariana Grande

Bey Hive - Beyonceacute

Team Breezy - Chris Brown

Sheerios - Ed Sheeran

Church Choir - Eric Church

Directioners - One Direction

Selenators - Selena Gomez

Mendes Army - Shawn Mendes

Swifties - Taylor Swift Renegade Award presented by the All New 2015 Jeep Renegade

Brantley Gilbert

Charli XCX

Hozier

Iggy Azalea

Meghan Trainor

This year the iHeartRadio Music Awards is partnering with the Jeep brand to pre-sent the first-ever ldquoRenegade Awardrdquo The ldquoRenegade Awardrdquo celebrates emerging standout artists who have bro-ken boundaries while staying true to themselves These artists defy conven-tion to create new musical lanes that are distinctly their own They are authentic and passionate with the talent to stretch the limits and do something extraordi-

nary

The iHeartRadio Music Awards will be executive produced by John Sykes Tom Poleman and Liz Kelly of iHeartMedia along with Ian Stewart and Hamish Hamilton of Done and Dusted Inc who will also produce the show for NBC Stu-

dios Hamilton will also direct

Proud partners of this yearrsquos events in-clude the All New 2015 Jeep Renegade

and Taco Bellreg

For breaking news and exclusive iHeartRadio Music Awards content visit iHeartRadiocomawards or follow the social buzz on Twitter Facebook Insta-

gram and Google +

IHeart - Continued From Page 25

ARTS AND ENTERTAINMENT

28 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

TRAVEL TRENDS

FOR VENDOR AND SPONSORSHIP INFORMATION CONTACT SHARON S GORDON 888-885-5552

(NAPSI)mdashFor those looking to take an

upscale road trip but who want to get the

most for their money there are several tips

and tricks to keep in mind when planning a

getaway

Time Your Trip-If your dates are flexible

try traveling to your selected destination

during its off-season Hotels often drop

their rates to attract business when crowds

thin out and you can score a great deal

while avoiding a tourist rush Try a moun-

tain destination before ski season is in full

swing or a famous site such as the Grand

Canyon on a weekday during the school

year

Take Advantage of Luxury Partnerships-

Luxury brands often partner to provide their

customers with added value To take your

road trip up a notch from the moment you

pull out of your driveway a special edition

Crafted Line of vehicles from Lexus comes

equipped with a beautiful two-piece set of

tailor-made Tumi luggage The Lexus

Crafted Line features an Ultra White exteri-

or with Obsidian door handles side mirrors

and grille Eye-catching seats contrast

stitching headrests and door panels are

either two-tone BlackScarlet or Black

Cabernet Models include IS 250 F SPORT

LS 460 F SPORT and GS 350 F SPORT in

RWD and AWD RX 350 AWD F SPORT

and ES 350

The limited edition Tumi duffel bag set was

specifically designed to match the vehicles

for grille-to-trunk coordination Lexus own-

ers can find additional pieces of this origi-

nal luggage set and other exclusive offers at

LexusDriverscom A Meguiarrsquos New Car

Care Kit is also included as another extra

bonus for Crafted Line owners

Search for Package Deals-Regardless of

when you travel try to look for a hotel of-

fering a package deal to capitalize on your

travel investment Many upscale hotels of-

fer credit toward their on-site restaurants

bars or spas when you book in advance

online Hotels in areas such as Napa Valley

or other wine country destinations may

partner with nearby wineries to offer its

guests exclusive deals on tastings and tours

For example The Allison Inn amp Spa in Or-

egonrsquos Willamette Valley offers Lexus

owners the chance to sample three distinc-

tive local wines and receive a complimen-

tary bottle of their favorite The resort also

has an on-site fleet of Lexus vehicles avail-

able for guests to drive eliminating the

need for a rental car

Take the Scenic Route-The great thing

about road trips is that you can skip the

crowded expensive attractions and enjoy

the view from the comfort of your car seat

And all passengers will be happy to spend

more time taking in free scenic sites along

the way Take advantage of natural wonders

and roadside attractionsmdashsuch as New

Yorkrsquos scenic Finger Lakes region or

kitschy Route 66 sitesmdashwhenever possible

With these tips and tricks and a little ad-

vance planning yoursquoll save time and money

while elevating your road trip Find out

more at wwwLexuscomcraftedline

Elevate Your Next Road Trip By Seeking Out Added Value

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 29

AUTO TRENDS

When The Check Engine Light Is On Donrsquot Ignore It

Donrsquot take this lightly One of the most

vital signals of an improperly functioning

vehicle is the check engine light and when

illuminated it alerts the driver to a variety

of existing potential problems Neverthe-

less vehicle checkups

during car care events

throughout the country

reveal that the check en-

gine light is on in nearly

one out of 10 vehicles

Some common malfunc-

tions that can cause the

check engine light to illu-

minate include a faulty

oxygen sensor mass air-

flow sensor or spark

plugs and wires If the light flashes the

condition is more critical and must be

checked immediately to prevent severe

damage which may include catalytic con-

verter damage

ldquoWhen the check engine light comes on it

means that a vehicle system such as the

ignition fuel injection or emission control

is not operating properly even if the vehicle

appears to be running normallyrdquo explained

Rich White executive director Car Care

Council the source for the ldquoBe Car Care

Awarerdquo campaign promoting regular vehi-

cle care maintenance and repair

ldquoA glowing check engine light doesnrsquot

mean you have to immediately pull the car

to the side of the road but it does mean you

should get the car checked out as soon as

possible Ignoring the warning light could

result in costly repairs At the very least the

light could alert you to an engine problem

that is negatively impacting fuel economyrdquo

he added

When scheduling service make sure the

automotive shop that examines your vehicle

has professional technicians who are trained

and certified in OBDII diagnosis and repair

The technician will connect your vehiclersquos

computer system to a diagnostic scan tool

which will indicate why the light was acti-

vated

At the same time the technician can ana-

lyze idle speed throttle response engine

temperature fuel system pressure manifold

vacuum exhaust emission levels and many

other key indicators Once the problem is

fixed the carrsquos computer is reset to initiate

its release process The technician should

then be able to tell you what needs to be

done and discuss potential warranty cover-

age and further testing if necessary

For a free ldquoCar Care Guiderdquo or for further

information visit wwwcarcareorg

Donrsquot be in the dark

about your enginersquos

problem when the check

30 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

Christa Payne Area Manager 614-778-1958

christapayneaolcom Undercoverwearcomchristapayne

Call me to book your Special Girls Night Party

Business Opportunity

Changing Womenrsquos Lives

REGISTER YOUR BUSINESS IN OUR ONLINE BUSINESS DIRECTORY FREE AT WWWURBANTRENDSETTERSCOM UTS BIZ LIST

ARE YOU A TRENDSETTERS

Urban Trendsetters wants to spotlight you and your busi-

ness

Send your us your photo and brief introduction to Sha-

ronurbantrendsetterscom Subject Business Spotlight

SELL YOUR STUFF

UTS Classifieds

All print classified ad will get

FREE placement online

One Week $25 Two Weeks $40 One Month $75 Includes 1 photo up to 500 characters

Call Urban Trendsetters

Today

Your ad could be here for as low as

a $150 investment

Call Urban Trendsetters Today

888-885-5552

Urban Trendsetters Business Directory

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 31

FINANCIAL ADVISOR

Registered Investment Advisory Firm is

currently expanding throughout

Ohio We are in search of Independ-

ent Investment Advisor Representatives

Must be self-motivated professional and

willing to take direction If you have a

financial or insurance back round we

encourage your response We work with

Globally Recognized Money Manag-

ers Strong Ethics and complete transpar-

ency with clients relationships is essen-

tial Please contact Hardiman Invest-

ment Management Inc 614-209-

9748 or submit a resume via e-mail to

FREELANCE WRITERS

Do you love to write Urban

Trendsetters is growing and we

are looking for writers

If you are good writer love con-

necting with people and enjoy relay-

ing empowering information UTS is

the place for you Contact Sharon S

Gordon at 888-885-5552 for more

information or send email to in-

fourbantrendsetterscom

CLASSIFIEDS UTS Online Classifieds The Urban Trendsetters allow our customers the opportunity to submit their classified ads and pay online You may add photos videos and links to your classified ads You may also choose to upload current display ad As with our coupons our classified ads are available in print online via e-blast in our weekly top classified blast as well as front page top classified listing feature on our website

MEDIA SALES

Earn Extra Income for the Holidays

Urban Trendsetters wants to increase your

sales staff We offer a variety of media ser-

vices and we serve many different industries

If you are a professional individual seeking

unlimited income potential give us a call to-

day at 888-885-5552 or email

salesurbantrendsetterscom NO EXPERIENCE NECESSARY

Have you tried that crazy wrap thing

We NEED Distributors NOW The It Works Ultimate Body applicator is a first to market product like NOTHING you have ever seen before The Ultimate Body

Applicator is a all natural non woven cloth that is site specific ANYWHERE you place is its going to TONE TIGHTEN and FIRM in

as little as 45 minutes Reduces the appearance of cellulite and varicose veins No its not water weight loss No it wont come back over

night and YES IT WORKS Donrsquot believe Try if for YOURSELF Call Mykayla Bryant Diamond Director at 937-532-8295

UTS FREE CARD

Ever wondered how your business could

profit from a Pre-Paid Card and the PPC

industry Contact UTS Free today at

614-526-8871 or email

utsfreecardgmailcom

Urban Trendsetters and Career Town Network Host STEM

Virtual Career Fairs

The purpose of this conference is to follow the governments lead in its STEM or Educate to Innovate model Our 4 goals are

1 Bring more awareness and emphasize the importance of in our educa-

tion system and encourage students to pursue degrees and careers in

STEM

2 Create more teachers and educators in the STEM areas

3 Create more diversity and careers in STEM for women and minorities

4 Create and develop relationships between corporations colleges uni-

versities and educators that will provide more positions of internships for

For Registration Vendor and Sponsorship Opportunities and Information

Call 888-885-5552 Email

Sharonurbantrendsetterscom wwwurbantrendsetterscom

Register for Your FREE Career Town Account

March- Celebrating Women of Diversity

AprilmdashHealthcare May-Internship amp Summer Opportunities HBCU

This series of career fairs will allow recruiters and job seekers to interact

one on one from the comfort of office and home Each week is dedicated

Logistics amp Warehouse Professional Healthcare and STEM

Classified Ads

$25 amp up

Your Ad

Could Be

HERE

32 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

Urban Trendsetters is YOUR NEW Online Marketing Department

SECURE YOUR ACCOUNTS TODAY Urban Trendsetters Brand Establisher amp Booster

Call 888-885-5552 for a FREE Consultation

The next most important things to secure for your brand after acquiring your domain name are the account names and profiles

on social media blogs and local directories

We all know that it is optimal to have a domain name that exactly matches your brand name or business name The same is true for

your account names as well as the URLs of your profiles on social media blogs and directories Your accounts on Web

properties are part of your brand presence and so securing your accounts

Establishing your accounts with optimal branding is of great

importance

ALL FOR $799

Page 2: March 2015 Women's History Month

2 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

Door To Empowerment

ldquoEmpowering people to empower themselvesrdquo

1112 East Main Street P614-252-4777 Columbus Ohio 43205 F614-252-4890

Email doortoempowermentyahoocom

Mission Statement Door to Empowerment is a 501 c-3 community based organi-

zation with a human services commission to impact the lives of men women and

children We provide a vision plan and cultivate a holistic environment that will

have an impact on their life There is a duty to serve

Life Skills Training Computer Skills

Employment Research amp Training IEP Assistance for Parents GED Assistance Business Plan Assistance

Tax Preparation Financial Education

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 3

Call Today 888-885-5552

4 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

Publisherrsquos Page

I am not sure who first coined this phrase

ldquoAct Like A Lady Think Like A Manrdquo but

surprisingly enough I would place my last

bet it was a woman since we have been led

to believe that this means being harder or

tougher However comedian turned author

and media mogul Steve Harvey created an

absolute frenzy around ldquoAct Like A Lady

Think Like A Manrdquo through his books

movies and public speaking platform all of

which I completely enjoyed by the way he

was referring to how we as women should

approach love commitment and relation-

ships The advice was great and on point

however how does this serve us in our ca-

reers family and business success

I attended a recent event in which Lisa

Price Founder of Carolrsquos Daughter was a

guest speaker and she was talking about a

time in which she was on a panel of busi-

ness ownerrsquos one woman herself and sever-

al men The question she in particular was

asked was ldquohow do you balance home and

businessrdquo Her question to me and the

current audience was ldquowhen was the last

time you heard a man being asked this

questionrdquo As I thought about it for a mo-

ment and replied to the guests at my table

never

As a woman who has interviewed both men

and women I am guilty I have asked

women this question of balance but I donrsquot

recall ever asking a man nor do I ever recall

hearing a man asked write a book or speak

about or attended a conference or expo

where it was a topic of a manrsquos discussion

Why is that Why are we expected to be

able to be all things to all people at all

times Why is it that we are expected to

raise the children (married or single mother)

run the household hold down a full-time

position and take care of our man and do it

all with a smile Why The answer is sim-

ple because we have proven that we can

For centuries we were told that we were the

ldquoweakerrdquo sex Well for some of us this

may be true physically depending upon the

man and the woman (I have seen some cra-

zy videos on YouTube) but I would be

willing to argue to my dying day that this is

where the truth of that statement ends The

greatest example of this and you have un-

doubtedly seen this before would be if the

woman of the house goes on strike and the

man has to take on the responsibility of not

only his job as does she but also the run-

ning of the household complete with 22

kids of coursehellipnow letrsquos see who the

stronger sex is Where will he find bal-

ance I am told that if you try this at home

it may bring about a new respect for ldquothe

weaker sexrdquo I myself was a single mother

so every day was a challenge of balance

strength and purpose but that my friend is

a different subject We are just talking

women right now

As women and members of the fabulous

female species we have had to overcome

challenges and obstacles that based on past

history would bring a man to his knees

Men in general have never had to fight for

anything They made the rules and broke

them when it suited them and had a what

they say goes attitude about it and then

bullied us into believing for years that they

were right Then of course those that went

against the grain were beaten raped and

casted out of society as though carrying a

disease that may infect the other women of

the group if they were to get a single whiff

of the nonsense spewing out of the infected

womanrsquos mouth I suppose if you are afraid

of what this group of individuals would do

if they were to stand up and start thinking

for themselves and discover that with or

without you they would not only survive

and in most cases thrive you might also

want to keep this group submissive Well

they were right When given or should I

say when we took the opportunity to be

greater if they moved out of the way we are

as super as they knew we would be The

smarter of the ldquostronger sexrdquo welcomed the

change

Thank God for the first woman that said

ldquoWho do you think yoursquore talking toordquo As

well as the women background singer that

came behind her and yelled ldquoyea thatrsquos

right who do you think you arerdquo Can

you imagine the world we would live in

without her If some proud no nonsense

intelligent and fearless by any means neces-

sary women had not stepped up to the plate

and said enough is enough Much like J-Lo

in the movie Enough when she became fed

up and started fighting back against her

abuser We love a good ldquowoman powerrdquo

movie donrsquot we

Our history is filled with intelligent beauti-

ful strong and God fearing women who

knew that we have paid our dues and have

contributed as much blood sweat and tears

as men and we deserve equal rights and

respect as men We will have the right to

vote to work to learn and we will have a

seat at the table in business we will have

the right to choose what we want or donrsquot

want to happen to our bodies For so many

years we had no voice I find it so sad and

unimaginable that a time when we as wom-

en in the United State have fought for our

rights here there are still many women in-

ternationally who still donrsquot This means

we women as a whole still have a lot of

work to do

We have made many strides as women

however we still have some battles to fight

for those who canrsquot fight for themselves

We still have the fight of our little girls who

are being so hurtful and cruel to one another

based on their outer beauty and social stere-

otypes We need to change our mindset of

what real beauty is and raising the level of

our self esteem and self worth We still

have the fight of Domestic Violence and

Human Trafficking We still have the fight

of Equal Pay for Equal Work And we still

have the fight of The Right to Choose And

these are just a few Our work is not done

and all of our all of our battles have not

been won

Organizer Delegator Problem Solver Lov-

er Healthcare Provider Fighter and what-

ever else you need we are If you are a

woman you may not be ldquoEVERYrdquo woman

but I am certain you wear many titles Most

the ones I just listed all fit under the title of

mother alone Whenever there is a prob-

lem who do we call on first A woman

Why because we know the job will get

done and nobody can do it like she can I

donrsquot know about you but I always call my

mama sister or sista friend first Besides I

donrsquot know of a man that is here on this

earth without the strength of a woman just

one more thing that makes us stronger than

men They call it ldquoMother Earthrdquo for a rea-

son

Yes Steve Harvey you may have been on

the right track when advising women to

give a man a challenge when it comes to

relationships and all of those other insight-

ful tips you give are great and I completely

agree with you But when it comes to mat-

ters of general life and balance women do

things a little differently on purpose and by

design So when it comes to relationships I

will let you have that one however when it

comes to the rest of the thinking process I

am partial to continuing to ldquoThink Like A

Womanrdquo too I see that when given half an

opportunity we rise to the occasion and

when we see things arenrsquot right and changes

need to be made we come together rise to

the occasion and provide solutions Be-

cause everyone knowswhen mama ainrsquot

happy ainrsquot nobody happy May the fight

continue

Sharon S Gordon

Founder Publisher sha-

ronurbantrendsetterscom

ACT LIKE A LADY amp THINK LIKE ONE TOO

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 5

IN THIS ISSUE

PublisherCEO

Sharon S Gordon

Editor-at-Large

Lisa Freeman-

Williamson

VP Sales amp Market-

ing

Mykayla Bryant

Contributing Writers

Delois R Wright

Brenda Spencer

ProductionGraphics

Ashley Corry

Digital Media

Mykayla Bryant

Distribution

Cobrersquo Gordon

Urban Trendsetters Distribution Location

Would You Like Urban Trendsetters in Your Business Location

Call Us Today 888-885-5552

Visit Our Website for Our Full List of

Distribution Locations wwwurbantrendsetterscom

Team UTS

What is the BEE Busi-

ness Directo-

ry

The BEE (Black Eco-nomic Empow-erment) Busi-ness Directory is a community resource for locating Afri-can Americans in business and to communicate additional businesses resources and services available to build and enhance opportunities in the community Our first edition of The BEE (Black Economic Empowerment) Business Directory will launch in Central Ohio The BEE Business Directory will be published in print and online

The printed version will be available for distribution July 2015 Our goal is to reg-ister over 500 businesses by submission date May 1 2015 Join Us

GET LISTED ONLINE TODAY

WWWURBANTRENDSETTERCOM

GET YOUR Free Business Listing

Premium Directory

Launch Specials Available

Including

ADDITIONAL PHOTOS

VIDEOS AUDIO

URBAN TRENDSETTERS IS EVEN

BETTER ONLINE

Read it in printhellipExperience it

online helliphelliphelliphellip

Links from online version to

Videos Interviews Advertisers

Events Calendar Coupons amp

MORE

Local Libraries

Beauty and Barber Salons

Beauty Supplies

Book Stores

City Offices

State Offices

County Offices

Non-Profit Organizations

Restaurants and Venues

Neighborhood Stores

Drug Stores

Professional Offices

Chambers of Commerce

Churches

Media Outlets

Corporate Offices

Spirit Stores amp Locations

Recreation Centers

High Schools

Colleges amp Universities

Small Businesses

UTS Events

Page 7 International Womenrsquos Day Page 9 SportsmdashNEW Feature w Oscar Haywood Page 10 Relationship TrendsmdashThe Grown Zone Page 11 Black Youth Leading the Way in This Modern Day Movement Page 12 The Journey Page 13 Family Trends Page 14 Diversity Page 16 Successful Sistarsquos To Seek For Success Page 18 Business Page 19 Tech Trends Page 24 Fashion Trends Page 26 I Heart Music Awards

Eunice Johnson Ebony

Fashion Fair Page 24

6 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

URBAN TRENDSETTERS PRESENTS NEW SERVICES FOR

2015

ONLINE MARKETING SEO WEBSITE DESIGN EMAIL MARKETING PAY PER CLICK BLOG CONTENT CREATION PRESS RELEASE DISTRIBUTION LANDING PAGE CREATION AND DISTRIBUTION SOCIAL MEDIA CREATIONOPTIMIZATION REPUTAI-TON MANAGEMENT

ADDITIONAL SERVICES EVENT MARKETING STRATEGY amp CONSULTATION Includes Sponsorship Presentation Creation SPECIAL EVENT PUBLICATION DESIGN

POSITION TO PROSPER

Call today to book your FREE Position to Prosper 1 Hour Consultation and receive a FREE WEBSITE AUDIT TODAY

888-885-5552

MOBILE MOBILE APP CREATIION WEBINAR DEVELOPMENT AUDIO VIDEO COMMERICAL PRODUCTION MOBILE TEXT CAMPAIGN DEVELOPMENT

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 7

NEWS

Throughout history women have made

powerful leaps defending our country

fighting for equal rights and demonstrating

our gender is an asset to the world It took

nearly 150 years after the signing of the

Declaration of Independence for American

women to have the right to vote Wersquove

come a long way and today we are strong-

er than ever beforehellip but therersquos still work

to do Together wersquoll make it happen

International Womenrsquos Day celebrates the

contributions women make in every aspect

of life ndash at home at work in their commu-

nities ndash as mothers wives sisters daugh-

ters educators students and leaders We

come from different cultures backgrounds

and all walks of life united by a common

goal ndash to strengthen communities families

and societies by empowering women to

achieve equal rights and success

Last yearrsquos International Womenrsquos Day

theme ldquoInspiring Changerdquo was about envi-

sioning a better world for all women and

girls We challenged the status quo for

womenrsquos equality and took action by em-

powering each other to succeed We in-

spired young girls through mentoring made

an impact through net-

working stood up for

women against sexual assault and

became actively involved in

NAPW Foundation initiatives

expanding opportunities and ad-

vancement for women and girls

The United Nations is instrumental in ele-

vating the cause of gender equality around

the world The 1995 Fourth World Confer-

ence in Beijing marked a significant turning

point for the global gender equality agenda

because it created the Beijing Declaration

and the Platform for Action Adopted by

189 countries the Platform is a key global

policy document on gender equality with

focus on world attention on issues that mat-

ter most in the lives of women and their

families This includes access to education

health care jobs credit and the chance to

enjoy basic legal and human rights This

year marks the 20th Anniversary of the Bei-

jing Declaration and Platform for Action

and it remains a powerful source of em-

powerment and inspiration for gender

equalityhellip because like Hillary Clinton said

at the Beijing Conference 1995 ldquoHuman

rights are womenrsquos rightshellip And womenrsquos

rights are human rightsrdquo

Your Passion Makes it Happen Empower Educate Mentor Wersquore living

in a global gender revolution Women are

finding their voices and using them to in-

spire change We are ancestors of the brave

strong and mighty women who fought for

the vote It is our mission to keep fighting

for our rights leading by example and in-

spiring other women to do the same

Therersquos so much to learn from each other

and nowrsquos the time to embrace our woman-

hood and band together as strong profes-

sional sisters of this great country

Your Network Makes it Happen Moving forward means helping each other

succeed When women are under-

represented in the workplace with few op-

portunities for advancement itrsquos easy to

inadvertently hinder another womanrsquos suc-

cess According to a 2014 research study by

the Workplace Bullying Institute women

target women at work 68 of the time The

more we only try to promote our individual

success the less progress we make as a

collective force The professional women of

NAPW provide a supportive network with

each woman at different stages of her career

with a common aspiration to help each oth-

er achieve success

MakeItHappen on Social Media Like follow join tweet repeat Itrsquos the age

of hashtag activism and social media plays

a huge role in connecting women around

the world making a difference sharing

stories exchanging ideas and inspiring

women (and men) to become involved in

gender equality initiatives Join and initiate

discussions sparking involvement and in-

terest post resources pictures videos arti-

cles and get the message of equality out

there for the world to see

Herersquos to celebrating women calling for

equality and making it happen

Did you ldquoinspire changerdquo on International

Womenrsquos Day last year How will you

ldquomake it happenrdquo this year

Women of the worldhellip today is ours We are the future of history

I believe that

the rights of

women and

girls are the un-

finished busi-

ness of the 21st

centuryrdquo ndash

Hillary Clinton

We Make It Happen Happy International Womenrsquos Day By Star Jones Esquire President of National Association of Professional Women

8 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

COMMUNITY

Strategic Partnership Leaders of the National Society of Black Engineers (NSBE) and the American Society of Civil Engineers (ASCE) sign a memorandum of understanding before the

Charles Stark Draper Awards Dinner at the National Academy of Sciences in Washington DC (left to right) ASCE Executive Director Thomas W Smith III ASCE President Robert D

Stevens NSBE National Chair Sossena Wood and NSBE Executive Director Karl W Reid

Distribute to over 500 Media Partners Rates As Low As

$99 Press Release Submission

Email infourbantrendsetterscom

WE GOT YOU COVERED

The Catch the Wave Regional Conference

provides networking training and access

to both women business owners in Ken-

tucky Ohio amp West Virginia and

ORV~WBC corporate members across our

region Event Date April 20-21 2015

Location Cincinnati OH

Conference Theme Preparing for

Success httpwwworvwbcorg

Get Connected Through Community Events

Rea N Waldon PhD

Executive Director of The Ohio River

Valley Womenrsquos Business Council

Ohios Excellence in Disability

Inclusion Awards Luncheon

WrightChoice Inc

will celebrate this

years 25th anniversary

of the Americans with

Disabilities Act (ADA)

by hosting Ohios Ex-

cellence in Disability

Inclusion Awards

Luncheon presented by

Nationwide As a

workforce develop-

ment organization

WrightChoice Inc

urges the business

community to take a moment to celebrate col-

leagues or co-workers who are responsible for creat-

ing an atmosphere inclusive of people with disabili-

ties

Award categories include Allies for Inclusion Ex-

emplary Manager and Full Circle Branding Award

Nominate a person who has lead internal efforts for

disability inclusion a manager who has demonstrat-

ed leadership by hiring people with disabilities on

their team or a company that has demonstrated best

practices by including people with disabilities in

their communications and marketing strategies thus

strengthening its corporate brand and overall image

in the community For more information or spon-

sorship opportunities contact

TyKiah Wright 614-802-2364 or

Catch The WAVE

Ohio Business Expo

Wednesday March 25 2015 - 9 am to 1 pm

Aladdin Shrine Center

3850 Stelzer Rd

Columbus Ohio 43219

Learn about the many resources available to minority-owned women-owned

and small businesses Dont miss this opportunity to network with purchas-

ing representatives from the State of Ohio and diversity procurement repre-

sentatives from select private companies

The registration form below is for general event attendance Please complete

the form to register for the days activities

Agencies will be on-hand to speak to you about procurement opportunities

Matchmaker appointments are currently full however a limited number of

walk-ins are available The networking with agency staff will be similar in

nature but without the designated one-on-one appointment time

We look forward to seeing you on March 25

Online registration is encouraged but walk-ins are welcome To reg-ister or learn more about this event or the statersquos MBE and EDGE programs visit the Ohio Department of Administrative Servicesrsquo

website at dasohiogovOBERSVP or call 614-466-8380

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 9

(

SPORTS

DOWN HOME NEWS

NHL On the day of the NHLrsquos trading

deadline Mon Mar 2 the Blue Jackets

acquired C William Karlsson LF Rene

Bourque (photo) and a second round pick

in the lsquo15 NHL Draft from the Ducks in

exchange for DM James Wisniewski and

a lsquo15 third round pick previously acquired

from the Red Wings Karlsson and Bour-

que are both ex-pected to join the Spring-

field Fal-cons the Blue Jacketsrsquo AHL af-

filiate The Blue Jackets also acquired DM

Justin Falk who will play for the team

and a fifth round pick in the lsquo15 NHL

Draft from the Wild in exchange for DM

Jordan Leopold

FOR THE RECORD NBA Mavsrsquo Monta Ellis (photo) led all

with 19 pts in its 104-87 loss to the Hawks

The Mavs made 5-of-31 3-pt FGs 161

Since the NBA first adopted the 3-pt FG in

the lsquo79-lsquo80 season that tied the fifth lowest

3-pt percentage in a game for a team that

took at least 30 3-pt FGs The Mavs hold

the lowest such percentage on this list mak-

ing 4-of-31 3-pt FGs (129) earlier this

season vs the Knicks Despite that the

Mavs won that game in OT led by Dirk

Nowitzkirsquos 30 pts He also made 1-of-8 3-

pt FGs (125)

HBCU NEWS

SPORTS South Carolina St could lose its

menrsquos basketball womenrsquos softball and

womenrsquos soccer programs (the latter two

being non-revenue making) under a budget

plan presented by embattled president

Thomas Elzey (photo) who is on paid ad-

ministrative leave while state lawmakers

tackle the HBCUrsquos financial

crisis The cost-saving plan

also calls for SCSU to add

womenrsquos golf and womenrsquos

bowling (two sports less cost-

ly to run) and possibly leave

the MEAC in the hopes of

easing the athletic deptrsquos

$465K budget shortfall it fac-

es in lsquo15-lsquo16 SCSU has been

a MEAC member since lsquo70

but Elzeyrsquos plan did not say

which conference the HBCU

might join The plan came about a month

after a State House budget panel voted to

suspend school operations for two yrs

FRANKLY SPEAKING

MCB When asked if he knows of sexual

assault allegations against Rasheed Sulai-

mon though no official complaints were

filed with the Office of Student Conduct or

any law enforcement agency and if handled

Sulaimonrsquos dismissal appropriately Duke

coach Mike Krzyzewski said ldquoI donrsquot

have any comment about thatrdquo Sulai-

mon was dismissed from the team for

failing to ldquoconsistently live up to the

standards required to be a member of

our programrdquo said Krzyzewski in a

press release

NBA Anthony Mason (Pictured) died

at age 48 due to heart failure After

playing at Tennessee St Mason played

13 yrs in the NBA with the NJ Nets

Nuggets Knicks Clt Hornets Bucks

and Heat During his NBA career he

booked 108 ppg and 83 rpg while log-

ging 2963 assists He was also the NBA

Sixth Man of the Year in lsquo95 before lead-

ing the NBA in minutes played over the

next two seasons In lsquo97 he earned All-

NBA (3rd team) and NBA All-Defensive

Team (2nd team) He was also selected to

the lsquo01 NBA All-Star Game Mason also

played in Turkey Venezuela the CBA and

the USBL hellip MLB US Army WWII

veteran Henry ldquoHankrdquo Peters died of com-

plications from a stroke at aged 90 He was

a MLB executive for the St Louis Browns

KC Athletics (lsquo65-lsquo71) and Indians (lsquo87-

lsquo91) president of the National Association

of Professional Baseball Leagues the um-

brella group that governs MiLB (lsquo72-lsquo75)

and president and general manager of the

Orioles (lsquo75-lsquo87) hellip Stuart ldquoSturdquo Miller

a P for the Cardinals (lsquo52-lsquo54 lsquo56) Philies

(lsquo56) Giants (lsquo57-lsquo62) Orioles (lsquo63-lsquo67)

and Braves (lsquo68) died at age 87 from an

undisclosed cause hellip USOC At age 96

Maria Cerra died from an undisclosed

cause She was an American fencer who

competed in the womenrsquos individual foil

event at the lsquo48 Summer Olympics hellip

NHL Dan Held a C drafted in lsquo80 by the

Flyers but played for AHLrsquos Mariners (lsquo80

-lsquo82) and most of his career in Germany

until lsquo00 died at age 53 from an undis-

closed cause

By Oscar Haywood

Call 888-885-5552 FOR MORE INFO

10 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

RELATIONSHIPS

9 Reasons You Should Read This Book And Help Change The Conversation About What Healthy Love Is

The new book Loving In The Grown Zone

A No-Nonsense Guide to Making Healthy

Decisions in the Quest for Loving Roman-

tic Relationships of Honor Esteem and

Respect (Balboa Press) has been available

for a few months now and even before any

formal promotional effort the response has

been all but overwhelming with incredible

social media buzz and great reviews at Am-

azoncom and other online booksellers

Now that our official promotional campaign

has begun including appearances on televi-

sion and nationally syndicated radio as well

as our Loving In The Grown Zone Book

Blog Tour we are on a mission to make

Loving In The Grown Zone a national best-

seller This goal is not just about selling

books but our mission to champion what

our society (and especially our children and

young people) desperately needs fewer

dysfunctional broken and destructive rela-

tionships and more loving sustainable rela-

tionships of honor esteem and respect

However we cannot succeed in this mis-

sion without you In fact our primary rea-

son for writing our book and for launching

our GrownZonecom personal growth initi-

ative is to convince as many people as pos-

sible to not only support the Grown Zone

but to join our campaign for ldquoMore Self-

Love Better Decisions and Healthy Rela-

tionshipsrdquo You need to read and share our

book Loving In the Grown Zone Following

are just nine of the top reasons why we be-

lieve yoursquoll agree

1 You want to take a stand for healthy

love Infidelity Violence Disrespect

Abuse Possessiveness Exploitation Reck-

less procreation These and so many un-

loving acts are tolerated and committed in

the name of love As a result love needs

both a defense attorney and an image con-

sultant In fact no other virtue is more

falsely accused Read and share Loving In

The Grown Zone if you want to defend and

stand up for the truth about love

2 You want to prevent unhappy mar-

riages and high divorce rates How many

of us witness weddings and celebrate the

rings the hair the dress the music and the

food and drink at the receptionmdashbut cannot

honestly celebrate the marriage The fact

that half of all marriages end in divorce is

not evidence that the institution itself is

flawed but testament to the fact that a mar-

riage is only as resilient as the foundation it

is built on If you want to promote the self-

loving choices and healthy relationship

standards that prevent unsustainable mar-

riages and make good marriages last read

and share this book

3 You want to help love to reclaim its

true identity Love may be the ultimate and

original victim of identity theft with sex

money ego and self-indulgence among its

perpetrators thanks to popular culture

(including much of ldquorealityrdquo TV) movies

music peers and even preachers and par-

ents We founded Grown Zone and wrote

Loving In The Grown Zone to make the

case that true love is identified by its capac-

ity to bring honor esteem and respect to

people in relationships it is about joy

peace compassion forgiveness patience

affirmation restoration and safety Love is

always healthy and promotes personal

growth and self-love If it doesnrsquot it may be

many things but it is not love Read and

share our book if you agree

4 You are tired of dating and pursuing

relationships by trial and error Without

a commitment to personal growth and self-

love and reliable guidelines for healthy

relationship choices people are left to gam-

ble with their bodies finances emotional

health and physical safety treating the

search for love like the lotterymdashwith simi-

larly horrible odds One in a million may

find healthy sustainable love this way the

rest will get the booby prizes including

fatherless sons daddyless daughters costly

divorces serial infidelity financial abuse

domestic violence and other commonly

accepted features of unhealthy relation-

ships Read and share this book if you want

to change this paradigm for yourself and

others

5 This is not a book-sales campaign Itrsquos

a mission We want to make this perfectly

clear The Grown Zone is not just a cute

branding platform Itrsquos not about getting

Instagram reposts or pandering for follow-

ers with clever memes We are not in a so-

cial media popularity contest We are tired

of stories that start out with ldquothey fell in

loverdquo and end with ldquoheshe cheated onbeat

onabusedkilled himherrdquo We reject the

notion that abuse disrespect and self-

destructive choices should be tolerated by

us as individuals or as a society as accepta-

ble consequences of pursuing and engaging

in romantic relationships If you stand with

us read and share our book 6 You truly want to believe in good

healthy love and you want to help others

to recognize what it is not Loversquos detrac-

tors are bold loud and vocal Yet too many

of us who truly believe in healthy love are

often silent Read and share Loving In The

Grown Zone as the first step in making your

voice heard If you believe in healthy love

step up stand up and speak up

7 You want better for your children than

what you experienced in relationships Many of us have never personally wit-

nessed a healthy relationship in our own

families and communities much less been

taught about how to go about securing one

for ourselves If you are divorced a witness

or victim (actually theyrsquore one and the

same) of partner violence or are currently in

an unhappy marriage you know what it

means to fear that your sons and daughters

are doomed to the same fate Read Loving

In The Grown Zone so yoursquoll know that you

can break the cycle share it to make sure

that you do

8 You are tired of relying on others to

love you and you are ready to commit to

self-love If you are tired of chasing love

and ready to attract it the key is learning to

faithfully and unconditionally give it to

yourself Read and share our book to learn

to become what you desiremdasha healthy per-

son who loves with honor esteem and re-

spectmdashand to attract those ready willing

and able to bring you the same

Alfred Edmond Jr and Zara Green Co-Author

are co-principals of A2Z Personal Growth Enter-

prises producer of The Grown Zone discussion

series which focuses on key themes popularized

via their respective social media platforms in-

cluding their GrownZone Twitter

By Zara D Green and Alfred Edmond Jr

Continued on Page 13

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 11

YOUNG amp TRENDY

Imagine being a young teenager and decid-

ing to participate in a serious march that

you hoped would shed light on the injustic-

es facing Black people in this country as

well as change the unjust laws that were in

place allowing those injustices to be perpet-

uated without consequence

That is what our current generation ndash the

Joshua Generation ndash is up against and that

is what many that have come before them

have had to endure

This year marks the 50th anniversary of an

event that was televised around the world

called ldquoBloody Sundayrdquo and that event be-

came one of the major catalysts behind the

passage of the 1965 Voting Rights Act that

strengthen the voting rights for Black peo-

ple in this country

Inspired by Martin Luther King Jr a young

Black man by the name of John Lewis

joined the burgeoning Civil Rights Move-

ment Lewis was a Freedom Rider spoke at

1963rsquos March on Washington and led the

demonstration now known as ldquoBloody Sun-

dayrdquo

ldquoBloody Sundayrdquo refers to the March 7

1965 civil rights march in Alabama that

was scheduled to go from Selma to the cap-

itol in Montgomery to protest the shooting

death of 26-year old Black activist Jimmy

Lee Jackson who was shot in the stomach

on February 18 1965 by

Alabama State Trooper

James Fowler while the

troopers were breaking up

a peaceful protest in Mari-

on Perry County

Lewis worked with other

Student Nonviolent Coor-

dinating Committee

(SNCC) and Southern

Christian Leadership Con-

ference (SCLC) activists to

assemble and lead over

600 marchers across the

Edmund Pettus Bridge on

the way to Montgomery

Lewis and the marchers

were violently assaulted and driven back by

numerous law enforcement officials after

they crossed the bridge Lewis who still

bears the visible scar on his forehead from

the blow he received from an Alabama

State Troopersrsquo nightstick along with the

other unarmed marchers were beaten and

gassed during the attack while media out-

lets were on hand to cover the event live

The footage of the vicious and heinous at-

tacks deeply shook the country and put nec-

essary pressure on then-President Lyndon

B Johnson to advocate for the passage of

the Voting Rights Act of 1965

Lewis became one of the thirteen original

Freedom Riders and was the youngest of

the ldquoBig Sixrdquo civil rights leaders and the

chairman of the SNCC from 1963 to 1966

some of the most tumultuous years of the

civil rights movement During his tenure

the SNCC opened Freedom Schools

launched the Mississippi Freedom Summer

and organized the voter registration efforts

that led to the pivotal Selma to Montgom-

ery marches As the chairmen of SNCC

Lewis wrote a speech in reaction to the Civ-

il Rights Bill of 1963 where he denounced

the bill because it didnrsquot protect African

Americans against police brutality nor did

the bill provide African Americans the right

to vote In that year Lewis helped plan the

historic March on Washington in August

1963 the occasion of Dr Kingrsquos celebrated

ldquoI Have a Dreamrdquo speech and at 23 was the

youngest speaker that day

It is that same spirit ndash that flows from Lew-

is the last living person who addressed the

1963 March on Washington ndash that has

seemingly found its way inside the hearts

and minds of a new generation of modern

day Civil Rights leaders in this country who

are fighting to shed light on critical issues

impacting the Black community ndash from

police brutality to economic disenfranchise-

ment to political and legal disparity

All across the country we are seeing a

number of young activists that have taken

up the mantle without fear or favor to

speak up and speak out about these issues

and are not backing down

Protesters have been gathering in various

cities to demand accountability in the legal

system following the grand jury decisions

concerning Michael Brown in Ferguson

Missouri Eric Garner in Staten Island New

York and Jordan Baker in Houston Texas

The majority of demonstrations we have

seen have been youth-led movements that

has gotten the attention of mainstream

America and has breathed life into a gener-

ation of young people who had not been as

politically engaged in matters concerning

injustice as they once had been

Young people who are students community

activists and members of grassroots organi-

zations have made it a point to not stop

demonstrating and to keep up the pressure

on key entities in order to have their mes-

sage heard They have implemented ex-

tremely unique activities and messaging in

order to keep their message fresh and to

capture the attention of America

Young people have staged something they

have labeled ldquoa die inrdquo ndash which is the act of

laying on the ground to represent the hours

that Brown lie dead in the street in Fergu-

son

Protesters have added to the traditional ldquoNo

Justice No Peacerdquo chants by incorporating

ldquoI Canrsquot Breatherdquo and ldquoBlack Lives Matterrdquo

messaging

All across the country protesters took to

streets of many of the busiest intersections

in their respective cities in order to get their

message out and stand in solidarity with the

families of Brown and Garner In addition

to the street-side protests many youth de-

monstrators held massive demonstrations

inside of many of the major shopping malls

across the country

Many grassroots activist groups such as the

Houston Justice Coalition held forums and

town hall meetings aimed at local criminal

justice reform and developing plans to-

wards the next steps needed to deal with the

political law enforcement and judicial sys-

tems in the wake of the grand jury deci-

sions involving Jordan Baker Brown Gar-

ner and countless others

Black youth have been desperate for leader-

ship ever since integration and the lack of

mentorship and abandonment has forced

Black youth to find their own way to deal

with the injustices they are witnessing and

up against ndash without even considering those

who should be leading the way

This response to social and community is-

sues is nothing new Hip-hop was formed

because Black youth needed an outlet to

talk about what they were experiencing and

going through

Gangs were formed because Black youth

wanted to know what a family looked and

felt like so many joined gangs to create a

family-like atmosphere and belong to a

family that they felt truly understood them

and related to them

Black youth are no longer seeking to be

marginalized Black youth are seeking re-

spect and justice and will do what they need

to do to be safe have stability and survive

Black Youth Leading the Way in This Modern Day Movement

by Jeffrey L Boney Courtesey of

BlackPressUSAcom

12 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

THE JOURNEY

Consortium Of Faith-Based Leaders Raised Over $100000 During Black History Month for UNICEFrsquoS Efforts to Help

Stop Ebola in West Africa

On February 27 2015 at the Charles H

Wright Museum of African American His-

tory in Detroit noted faith-based leaders

from the area and key officials from the

US Fund for UNICEF

closed out their first-

ever Black History

Month campaign I AM

STOPPINGEBOLA

which raised over $100000 The funds will

support the purchase of over 2350 hygiene

kits that will be distributed in Liberia by

UNICEF to help control the spread of Ebo-

la At $43 each the kits contain soap chlo-

rine gloves and buckets among other

much-needed hygiene items and will be

provided in households and schools at risk

of the disease

The Consortium of Faith Leaders represent-

ed some of the largest African American

organizations in the country with a com-

bined membership of 11 million including

Church Of God In Christ Inc Pentecostal

Assemblies of the World Inc National

Baptist Convention USA Inc Progressive

National Baptist Convention Inc and Ab-

yssinian Baptist Church in the City of New

York The event included a number of

check presentations along with a surprise

donation from the UAW-Ford A number of

county and city officials were also present

to welcome the US Fund for UNICEF to

Detroit where the I AM

STOPPINGEBOLA campaign was hon-

ored with a proclamation from the city Key

officials from the US Fund for UNICEF

first met with members of the Faith-Based

Leadership Consortium in December 2014

to outline a pathway for an ongoing partner-

ship to assist children and families in

Africa

888-885-5552 wwwurbantrendsetterscom

From left to right Bishop Welton Lawrence Michigan - Canadi-

an Jurisdiction Church Of God In ChristDr Monica G Wil-

liams-Davis Managing Director Community Partnership US

Fund for UNICEF Bishop PA Brooks First Assistant Presid-

ing Bishop Church Of God In Christ IncCaryl M Stern Pres-

ident and CEO of the US Fund for UNICEF and Edward G

Lloyd Chief Financial Officer and Chief Operating Officer of

the US Fund for UNICEF

CALL TODAY FOR 2015 SPECIALS

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 13

Donrsquot Miss These Government Deadlines

(NAPSI)mdashWhen it comes to the federal

government getting what you need and

meeting your obligations some dates and

times can be particularly important Herersquos

a look at a few you should know

1 Selective Service Enrollment Every

man is required by law to register with the

Selective Service System within 30 days of

his 18th birthday By registering on time he

stays eligible for federal student loans and

grants many state and municipal jobs fed-

eral job training Workforce Investment Act

programs and US citizenship for immi-

grants He can even submit his information

early at 17 then at 18 he will automati-

cally be registered

Failure to register will delay men from be-

coming citizens until age 31 and can also

result in fines and prison sentences of up to

five years

Many find the easiest and fastest way to

register is to register online at

wwwsssgov In addition Selective Service

ldquomail-backrdquo registration forms are available

at any US post office and some high

schools have a staff member or teacher

appointed as a Selective Service Registrar

2 Pell Grants and student aid Federal

Student Aid provides grants loans and

work-study funds to students attending col-

lege or career school Virtually all men

must register with Selective Service to be

eligible To get the money for which you

qualify you have to meet federal and state

deadlines and your colleges may also have

a deadline Go to httpsfafsaedgov

deadlineshtm Enter your legal residence

and the school year for which you are ap-

plying for student aid Then click View

Deadlines

Generally the earlier you apply the better

3 Health Care February 15 is the deadline

for open enrollment After that you can

only get coverage if you qualify for a spe-

cial enrollment period a 60-day period

following a qualifying life event such as a

change in family status (for example birth

of a child or marriage) or loss of other

health coverage Job-based plans must pro-

vide a special enrollment period of 30 days

You can learn more at

wwwhealthcaregovmarketplace-

deadlines

4 Medicare The Initial Enrollment Period

begins three months before your 65th birth

month and ends three months after your

65th birth month for a total of seven months

(including your birth month) If you miss

this deadline you may have to pay penal-

ties on your monthly premiums More in-

formation is at wwwmedicaregov

Keep these facts and dates in mind to get

your due from the government programs

your taxes support

FAMILY TRENDS

9 Making Loving In The Grown Zone a

national bestseller will strike a tremen-

dous blow on behalf of those who believe

in truly healthy lasting life-affirming

love Itrsquos true Sex sells which is why some

many of us have been brainwashedmdashnot

only by books (with the 50 Shades trilogy a

notable example) but movies music tele-

vision and advertisingmdashto believe that

love is about sex and objectification Put-

ting books like Loving In The Grown Zone

on bestseller lists will show that the need

for healthy love is greater and deeper than

the demand for just sex

We hope that at least one of the above rea-

sons is enough to inspire you to not only

read and share our book but to join our

Grown Zone mission of helping people to

choose ldquoMore Self-Love Better Decisions

and Healthy Relationshipsrdquo (We invite you

to share your own reasons in the comment

section for this post) We are eternally

grateful to those who share our commit-

ment to helping people achieve success

without the mess and to always make the

next decision better We invite everyone as

always to lovemdashand lovemdashin the Grown

Zone If you look forward to celebrating

Excerpted from Loving In The Grown

Zone A No-Nonsense Guide to Making

Healthy Decisions in the Quest for Loving

Romantic Relationships of Honor Esteem

and Respect by Zara D Green and Alfred

A Edmond Jr (Balboa Press) Learn more

about the book at Lov-

ingInTheGrownZonecom

The Grown Zone Continued from Page 10

888-885-5552

JOIN THE UTS

NATION

TEXT 95577

UTSNOW

Newsletter

Event Updates

FREE STUFF

14 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

DIVERSITY TRENDS

Career Town Network Announces 5th Annual Ohio Champions of Diversity Awards Career Fair

Columbus Ohio ndash Career Town Networks

announced that they will host the 5th Annu-

al Ohio Champions of Diversity Awards

Luncheon Career Fair and Workshops on

September 23 amp 24 2015 at the Aladdin

Shrine Event amp Conference Center 3850

Stelzer Road in Columbus Ohio

Over the past 4 years The Ohio Champions

of Diversity Awards has worked in partner-

ship with The Ohio Conference NAACP

representing over 70 Chapters Statewide to

bring ALL Diverse communities together to

celebrate our accomplishments and dedica-

tion to diversity The Ohio Champions of

Diversity Awards is proud to be the First

and Only Awards program in Ohio that

recognizes the diverse efforts of individuals

and corporations

Created by Ohio publishing legend Amos

H Lynch Sr and his nephew Orville

Lynch who also created the annual Martin

Luther King Jr Breakfast in Columbus

Ohio the Ohio Champions of Diversity

Awards are designed to highlight and rec-

ognize the contributions of individuals and

corporations with 500 or more employees

who demonstrate outstanding efforts in Di-

versity Leadership Development Supplier

Workforce and Community Outreach This

year the awards will also include a Diversi-

ty Small Business Award

The Ohio Champions of Diversity Awards

is truly an inclusive event that represents all

persons including African American His-

panic Asian Somali LGBT Disabled

Veterans Emerging and general market

communities said Orville Lynch Founder

Career Town Networks The Ohio Cham-

pions of Diversity Awards program is a

unique one of a kind Annual 2 Day event

that includes an Awards Luncheon and an

on line and in person Career Fair Student

Career Day Panel Discussions and Work-

shops continued Lynch

The Ohio Champions of Diversity Awards

Luncheon is put together and run by All

Ohio Small Minority owned and operated

Businesses that include Career Town Net-

works Spencer 4Higher Media

Whitehouse Media Group T Communica-

tions Black Central Creative and Urban

Trendsetters Media The monies generated

for the Ohio Champions of Diversity

Awards go towards hosting the event and

ldquoStay In Ohiordquo with partial proceeds bene-

fiting the Ohio Conference NAACP and

other diverse non profit organizations

In order to continue to recognize celebrate

and honor Ohiorsquos leaders and corporations

we invite All Ohio communities and busi-

nesses to join us for the 5th Annual Ohio

Champions of Diversity Awards Luncheon

Career Fair amp Business Expo on September

23-24 2015 being held for the last time in

the Beautiful Aladdin Shrine Event amp Con-

ference Center before they close their doors

for good

For more information tickets vendor or

sponsorships contact Sharon S Gordon of

Urban Trendsetters Media at 888-885-5552

or email Sharonurbantrendsetterscom

Watch the Champions of Diversity Promo-

tional Video Online HERE

By Brenda D Spencer

WASHINGTON -- The US Small Busi-

ness Administration (SBA) will launch an

18 state road tour joined by 11 fellow fed-

eral agencies in the SBArsquos Small Business

Innovation Research (SBIR) and Small

Business Technology Transfer (STTR) pro-

grams

The SBIR Road Tour ldquoSeeding Americarsquos

Future Innovationsrdquo is a nationally focused

outreach initiative targeting advanced tech-

nology communities including women-

owned and minority-owned small business-

es in states that have underutilized funding

opportunities through these programs To-

day the agency is launching information on

the tour through wwwsbirgov and will also

launch a blog that will be active up through

the end of the tour in late August

ldquoThe SBA oversees Americarsquos largest seed

fund for small businesses in the STEM

fields The SBIR and the STTR programsmdash

allocates $25 billion a year to small inno-

vators By reserving a specific percentage

of federal RampD funds for smaller firms

Uncle Sam encourages domestic small busi-

nesses to engage in high-growth priorities

and build a strong national economy SBIR

recipients have created breakthroughs in

nanotechnology robotics mobile commu-

nications genetic therapies clean energy

and spacerdquo said Administrator Maria Con-

treras-Sweet

ldquoThe Presidentrsquos 2015 budget embodies the

Administrationrsquos ongoing commitment to

investments in job creation and economic

growth specifically through targeted in-

vestments in science technology and inno-

vation Through this tour we will educate

more small business innovators on how to

take advantage of these programs so that

their entrepreneurial spirit and our invest-

ment drives the next new big technological

breakthroughrdquo said Contreras-Sweet

SBA Promotes Innovation and Technology with National Road Tour

Continued on Page 17

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 15

National Society of Black Engineers amp American Society of Civil Engineers Join Forces to Develop and Retain Next-Gen African-American Engineers

Washington DC mdash The National Society

of Black Engineers the largest student-

governed engineering organization in the

country and the American Society of Civil

Engineers announced their renewed strate-

gic partnership in a ceremony on Feb 24 at

the National Academy of Sciencesrsquo Great

Hall in Washington DC The organiza-

tionsrsquo leaders signed a memorandum of

understanding (MOU) committing to com-

bine their resources and expertise to in-

crease the retention representation and de-

velopment of African-American civil engi-

neers in the US workforce

ldquoNSBE recognizes that it cannot fulfill its

mission without strategic partnerships

with the US engineering communityrdquo

said NSBE National Chairperson Sossena

Wood ldquoThis MOU with our first strategic

partner the American Society of Civil

Engineers is another major step toward

supporting our members building our

organizations growing the number of

underrepresented engineers and accom-

plishing much for the US engineering

professionrdquo

ldquoAs leading engineering professional so-

cieties ASCE and NSBE are uniquely

and strategically positioned to address the

US engineering workforce and innova-

tion challenges our nation facesrdquo said

ASCE President Robert D Stevens

PhD PE FASCE ldquoThis MOU repre-

sents the collaborative actions ASCE and

NSBE are undertaking to attract develop

and retain current and future black civil

engineersrdquo

According to the US Bureau of Labor Sta-

tistics in 2013 African-Americans repre-

sented 55 percent of the countryrsquos engi-

neering workforce and 54 percent of the

civil engineering workforce The statistics

also showed that African-Americans repre-

sented only 34 percent of college students

who earned a bachelorrsquos degree in civil

engineering and 33 percent of those earn-

ing a masterrsquos degree in the same discipline

Under the terms of the MOU NSBE and

ASCE will offer reciprocal memberships

co-sponsor frequent professional develop-

ment continuing education mentoring and

leadership development programming and

promote and support student and local

chapter collaborations The organizations

will also engage in large-scale efforts aimed

at promoting awareness and interest in engi-

neering careers such as an upcoming

IMAX film and educational project ndash

DreamBig (wwwdreambigfilmorg)

Strategic Partnership Leaders of the National Society of Black Engineers (NSBE) and the

American Society of Civil Engineers (ASCE) sign a memorandum of understanding before the

Charles Stark Draper Awards Dinner at the National Academy of Sciences in Washington DC

(left to right) ASCE Executive Director Thomas W Smith III ASCE President Robert D Ste-

vens NSBE National Chair Sossena Wood and NSBE Executive Director Karl W Reid

SBIR and STTR programs bring together

several federal agencies to promote innova-

tion and research around many different

areas of priority For example current

awards support the Administrationrsquos com-

mitment to Alzheimerrsquos disease and other

neuroscience priorities and Brain Research

through Advancing Innovative Neurotech-

nologies (BRAIN) Initiative

Each SBIR Road Tour stop will be hosted

by a local organization committed to sup-

porting technology-based entrepreneurship

and will provide attendees with a face-to-

face opportunity to talk directly to federal

agency program managers and decision

makers

The first series will take place the week of

March 23rd with stops in Louisville Ken-

tucky Nashville Tennessee Atlanta Geor-

gia and Columbia South Carolina The

next stops in the tour during the week of

April 27th are Long Beach Mississippi

Ruston Louisiana Oklahoma City Oklaho-

ma Wichita Kansas and Columbia Mis-

souri Additional tours will hit the north

central and northwest regions Small tech-

nology firms innovators scientists or re-

searchers seeking more information on the

SBIR Road Tour including a listing of all

states to be visited should go to

wwwsbirgov

The highly competitive SBIRSTTR pro-

grams provide the needed impetus for many

advanced technology firms to move from

ideation to commercialization and support

this nationrsquos innovation driven economy

Since the programsrsquo inception there have

been over 150000 awards totaling about

$40 billion that have helped this nationrsquos

innovators de-risk technology and keep the

nation competitive The SBIRSTTR pro-

grams have provided seed funding to com-

panies including Qualcomm iRobot Sy-

mantec and Genzyme

For more information about SBIRSTTR

programs please visit wwwsbirgov

SBIRSTTRmdashContinued from Page 16

RESOURCE SPOTLIGHT BDPA (Black Data Processing Associates) is a non-

profit organization of professionals working in or having interest in the Computer

Science and Information Technology Fields httpsbdpasite-ymcom

DIVERSITY TRENDS

16 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

Successful Sistarsquos To Seek For Business and Personal Success

Black women represent one of the wealthi-

est and most influential demographics on

the planet We are extremely goal-oriented

and career-driven and we are very entre-

preneurial We are more likely to start a

business be successful in business create

jobs and give back to our communities

Many women today are using the internet

as a way to stay connected through social

media network with professionals and start

a new business

During Womenrsquos History Month we wanted

to celebrate Black women who have decid-

ed to develop their careers by producing

online businesses conferences and expos as

well as women only membership sites that

empower and motivate other women by

helping them succeed in life family and

business

Developing a product producing a website

marketing the website and monetizing your

talent is only the beginning to succeeding

online Research the women events and

organizations represented and maybe you

will discover your passion create a new

avenue for wealth and become a Successful

Sista yourself

The goal of Dr Venus Opal Reese is to

teach purpose-driven high-achieving entre-

preneurial Black Women how to identify

monetize and leverage their worth by trans-

forming mindsets creating inspiring and

Rosettarsquos speeches and workshops are

inspiring interactive and informative

designed to help participants take imme-

diate action

Dr Venus Opal Reese

Defy Impossible Business Coach

wwwdefyimpossiblecom Rosetta Thurman

Happy Black Woman

wwwhappyblackwomancom

Sharvette Mitchell

Talk Radio amp Media Coach

wwwsharvettecom

The Sharvette Mitchell Radio Show

features various guests that include

celebrities artists authors small busi-

ness owners public speakers consult-

ants media personality and other influ-

ential people Our goal to motivate

excite and influence

Deborah Owens is hailed as thought leader

and advocate for remedying the wealth

disparities of women and minorities She is

the author of three books most recently

critically acclaimed A Purse of Your Own

An Easy Guide to Financial Security pub-

lished by Simon and Schuster

Deborah Owens

The Wealth Coach

wwwdeborahowenscom

Rachel Wilson Thibodeaux also known

as the SWAG Strategist amp Leverage

Your Brand Coach is Founder and CEO

of SWAG Strategy Solutions SWAG is

an acronym for Strategic Women

Achieve Growth SSS offers business

coaching professional speaking training

and development to women entrepre-

neurs ndash both current and aspiring entre-

preneurs along with sales professionals

Rachel Wilson Thibodeaux

SWAG Strategy Solutions

wwwswagstrategycom

Heal a Woman to Heal a Nation Inc

(HWHN) is a community based organi-

zation that promotes holistic wellness

for women and families through educa-

tion physical and mental health eco-

nomic and self empowerment

Mothyna James-Brightful

Heal a Woman to Heal a Nation

Conference

wwwhwhnorg

Small Business amp Women Empowerment

Coaches

Gina McCualey

Blogging While Brown Conference

wwwbloggingwhilebrowncom

Powerful Events

Blogging While Brown is more than a con-

ference it is a community - an incubator of

creativity collaboration and sustainability

for emerging leaders in digital media and

social change

By Sharon S Gordon

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 17

Ms Ingrid Saunders Jones is the Senior Vice President of

Global Community Connections for The Coca-Cola Com-

pany and Chair The Coca-Cola Foundation (Atlanta GA)

As the leader of Coca-Colarsquos philanthropy efforts the

company has contributed more than $460 million to sup-

port sustainable community initiatives including the His-

panic Scholarship Fund United Negro College Fund

(UNCF) Catalyst the Critical Difference for Women pro-

gram at Ohio State University the International Costal

Clean-up Boys and Girls Clubs of America the National

Council of Negro Women and the World Wildlife Fund to

name a few The Foundation also funds The Coca-Cola

First Generation Scholarship Program for first generation

college students Ms Jones also serves on the boards of

The Coca-Cola Africa Foundation and The Coca-Cola

Scholars Foundation

Extraordinary educator and political leader Mary McLeod

Bethune (1875-1955) founded NCNW in 1935 and envi-

sioned it to be an organization of organizations that would represent the national and in-

ternational concerns of Black women It would also give Black women the opportunity to

realize their goals for social justice and human rights through united constructive action

Today the National Council of Negro Women Inc (NCNW) is a council of 39 affiliated

national African American womens organizations and over 240 sections - connecting near-

ly 4 million women worldwide

National Council of Negro

Women

Ms Ingrid Saunders Jones

Chair wwwncnworg

Successful Sistarsquos To Seek for Business and Personal Success

Lucinda Cross

Activate Conference

wwwactivateconferencecom

Doreen Rainey

Get Radical Conference

wwwgetradicalconferencecom

Jessica Ann Mitchell

Blogger Week

wwwbloggerweekcom

Camika Smith

The BOSS Network

wwwthebossnetworkorg

A dynamic seasoned and no-nonsense

personal and business coach she is the

Founder of the RADICAL Success Insti-

tute and Vice President Operations

Transformation Division in the Steve Har-

vey World Group Focused on showing

people how to take their goals and make

them a reality shersquos built her career

around teaching and training individuals

entrepreneurs and executives on systems

and methods to accelerate success

The Art of Activation is a life changer and

will give you key tactics and strategies to

run in hot pursuit towards your personal

professional and global purpose Founder of

the popular Activate Conference Held

annually Activate presents a series of in-

formative events with the purpose of

ldquoactivatingrdquo the power inside of women

Blogger Weektrade 2015 is a multicultural

festival of bloggers journalists and

social media mavens hosted by Black

Bloggers Connect

As a collective The BOSS Net-

work supports women in their journey to

become independent and successful in

their endeavors utilizing network-

ing Working towards one simple

goal BOSSreg is ldquoBringing Out Successful

Sistersrdquo to build relationships and net-

works to structure a foundation where

women feel supported in their holistic

lives

LaShanda Henry has been developing

websites for over 10 years She owns over

15 web properties and is most passionate

about two things creating positive web-

sites for people of color and helping wom-

en entrepreneurs learn how to build suc-

cessful businesses online

Ms Henry graduated Columbia University

and received her bachelorrsquos degree in

Computer Science in 2002

ldquoMy lifersquos mission is to motivate inform

inspire connect With my mother in mind

I do what I do for parents looking to better

their childrenrsquos lives and for women striv-

ing to live their dreams I love to share

information and build communities online

Itrsquos what I do and who I amrdquo

Some of LaShandarsquos most popular websites include bull Multiple Shades of You Online (an African American Web Portal)

bull BBWO ndash Social Network for Women Entrepreneurs

bull SistaSense Money and Marketing blog

LaShanda Henry

Founder of Black Business Women

Online

Wwwmybbocom

National Organization Online Entrepreneur Success

18 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

BUSINESS TRENDS

Leading the Way ndash Women Leaders Matter

When it comes to successfully running a

business and managing employees women

clearly lead the way ndash Women Leaders

Matter A recent survey conducted by the

Pew Research Center found that most

Americans see women as stronger than or

equal to men when it comes to key leader-

ship traits From being honest and treating

employees fairly to mentoring staff women

executives and managers come out ahead

Thatrsquos great news because recognition of

the many attributes women bring to leader-

ship roles further reinforce the positive im-

pact women have in todayrsquos business world

Add to this the fact that according to new

research from Expert Market the number of

women-owned businesses has nearly dou-

bled in the last 20 years itrsquos easy to see

how women leaders are leading the way

Here are more reasons why women leaders

matter

Shake It Up

Letrsquos face it women leaders shake things

up Men have inhabited corner offices and

board rooms ndash not to mention seats in Con-

gress ndash far too long Having more women in

leadership roles in business as well as a

stronger presence in local and national poli-

tics helps maintain the balance and keeps

the playing fields even

Create Awareness

As women executives take on more and

more significant roles in business it helps

create an awareness of the value profession-

al women bring to a company Whenever

we read about the successes of a top CEO

such as Yahoo Incrsquos Marissa Meyer or

cheer on a woman who has left another

crack in the proverbial glass ceiling we feel

empowered and impassioned to continually

strive for our own professional goals

Encourage Workplace Diversity

As part of a diverse group women business

owners managers and executives are aware

of the many roadblocks they may encounter

on the way to success For those reasons

women leaders are in the perfect position to

pave the way for others by fostering diver-

sity in their companies And although a

recent study found that women bosses are

often penalized for hiring and promoting

other women and minorities we must con-

tinue to move forward ldquoContinue to recruit

diverse talent to meet diversity quotas and

build an environment of color creativity

and culturerdquo says Star Jones President

ldquoMake workplace diversity and inclusion a

corporate priorityrdquo

Inspire the Next Generation

Perhaps the most important reason why

women leaders matter more than ever is the

excitement they ignite in the next genera-

tion of young women Having role models

You do this of course through network-

ing If you want to network with important

people you have to know where they are

and get yourself therehellip

Here are a few ways to do that

Power network within traditional chan-

nels Go to your companyrsquos events

when you get priceless face time with

higher-ups In addition build your net-

work upon the classic infrastructures of

family friends your college alumni

group and professional associations

Join a networking group Find one

whose members span every industry

that will give you a broad understand-

ing of other businesses and exposure to

new clients

Connect with everyone That means

networking up down and sideways

Donrsquot think that to make the CEO chair

by age forty-five you should only in-

teract with managers VPs and trus-

tees Get to know the folks in the mail-

room and the coffee shop janitors the

newsstand operator security officersndash

you never know who might offer a

golden nugget of information that be-

comes your jackpot

Find lsquoem Research where your dream

team members work out get coffee

and eat lunch I am not advocating that

you become a stalker as that would

defeat your purposehellip if you become a

friendly face in your potential dream

team memberrsquos kickboxing class and

then ease into chit-chat and get to know

them slowly you can

ultimately introduce

yourself as a business

owner and propose that

they consider joining

your innovative ven-

ture

Bottom Line Trust

that the law of attrac-

tion will deliver the right people to you with

the best chemistry fit and timing And you

will magically click with your team to live

your dream

Be Where Important People Are

Darnell Smith is the

FounderCEO of Busi-

ness in the Black a online

media and marketing

company based in Dallas

Texas http

businessintheblackcom

Joining a networking

group and attending

annual business net-

working conferences

are a great way to

connect with like-

minded business pro-

fessionals

NAPW defines success as owning your

own power As the largest most-

recognized networking organization of pro-

fessional women in the country spanning

virtually every industry and profession the

National Association of Professional Wom-

en (NAPW) is a powerfully vibrant net-

working community with over 600000

members and nearly 300 Local Chapters

NAPW members have diverse backgrounds

beliefs perspectives and lifestyles with one

common bond - their ability to succeed -

See more at httpwwwnapwcom

By Star Jones Esquire President of National Association of Professional Women

Star Jones Esq

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 19

TECH TRENDS

GET YOUR SITE STATS CALL UTS AT 888-885-5552

Changes In Technology Can Present Opportunity For Small And Midsize Businesses

(NAPSI)mdashThanks to new technology itrsquos

an exciting time for small and midsize busi-

nesses Thatrsquos because many are finding

that increased access to new technologymdash

such as cloud and mobile solutionsmdashcan

provide access to services that were never

within their reach before helping them

grow and be more productive

They are also finding that using old or out-

dated technology can hinder a companyrsquos

ability to do business in a number of

waysmdashfrom security risks and compliance

issues to not being able to implement even

modest changes or updates in software all

of which can significantly hamper a compa-

nyrsquos ability to be successful and competi-

tive

A Shift In Technology

The beginning of one era in technology

often means the end or phasing out of an-

other For example to accommodate the

shift toward modern technology used by a

growing number of small and midsize busi-

nesses Microsoft will end support for Win-

dows Server 2003 on July 14 2015

This means that security patches and up-

dates will no longer

be available after

this period resulting

in a less stable and

less secure techno-

logical infrastructure

if no action is taken

However the good news is that a variety of

easy-to-integrate options are available for

those ready to upgrade including Microsoft

Azure the companyrsquos cloud platform

Cloud solutions such as Azure are designed

to provide small and midsize businesses

with the ability to scale up or down to take

advantage of opportunities or cut costs all

based on their needs

Numerous Benefits

Many small and midsize businesses report

that moving to a cloud platform like Azure

provides a range of benefitsmdashincluding

increased backup capacity enhanced disas-

ter recovery capabilities consistent compli-

ance with regulatory demands and access to

the most modern applications These bene-

fits can help small and midsize businesses

move faster

reduce costs

and ulti-

mately be

more produc-

tive

bull Backup Todayrsquos businesses generate

more data than ever before The cloud of-

fers reliable and economical backup for

data for businesses of any size and it even

automatically replicates data to help guard

against unexpected hardware failures

bull Disaster recovery Backup is a great so-

lution to protect your business from data

deletion and corruptionmdashbut it isnrsquot the

only important factor when it comes to data

Disaster recovery with Azure means your

companyrsquos data and applications will be

replicated in the cloud and accessible at any

time should anything happen to your physi-

cal location

bull Compliance With data security comes

legal and regulatory requirements With

cloud platforms like Azure your security

software will be continually updated mak-

ing it easy for your business to ensure it

remains compliant with unique industry

requirements

bull Modern applications The cloud pro-

vides the infrastructure platform and cus-

tom-made solutions in one place rather

than having to cobble solutions together

piece by piece This helps make it possible

for small or mid-size companies to spend

less time troubleshooting IT issues and

more time on activities that will drive the

business forward

Now is the time to plan your transitionmdash

and Microsoft is here to help For more

information please visit

wwwmicrosoftcomen-usserver-cloud

productswindows-server-2003 To find a

Microsoft partner in your area to assist in

your cloud transition visit

wwwpinpointmicrosoftcom

By embracing more modern up-to-date

technologies small and midsize business-

es are able to innovate in a way that al-

lows them to outpace the competition

WBC OHIO Announcement DreamBuilder

The Womens Business Center is now offering an online interactive Business Plan

DreamBuilder is a unique multi-leveled business skills training program created to help women build their dream of starting or growing their own business The 12 courses teach the basics of starting and growing a business including topics such

Rewards and Challenges of Being an Entrepreneur

Developing Your Business Idea

Who is Your Customer

Who is Your Competitor

Marketing Strategy

The significance of Branding

Pricing and so much more Upon completion you will have an edita-ble business plan Through our online tool you will become a part of the WBC DreamBuilder community You can communicate with other participants through discussion boards and messaging options In addition you will find various sample business forms and useful templates for your business Register at httpwwwdreambuilderorgwbcohio Contact us for further information (614) 732-0981

Empowering women entrepreneurs with the resources and tools to create strong sustainable business

20 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

REAL ESTATE TRENDS

HOME amp STYLE TRENDS

Five Quick Ways To Upgrade Your Home For Resale

(NAPSI)mdashWhether yoursquore considering

cashing in on your equity downsizing trad-

ing up moving for a change of scenery or

relocating for better prospects a few smart

investments and improvements can help

your home stand out from the competition

so you get top dol-

lar Even if yoursquore

not planning on

moving anytime

soon these strate-

gies can maximize

your homersquos value

and increase its

marketability

bull Sprucing up the

exterior If you

think yoursquoll have a

few years before

you move work on

your landscaping

now to give plants

time to mature

Look for easy-care

perennials such as hostas which multiply

on their own If you have less time you can

still achieve a quick makeover by power

washing paths and siding painting or up-

grading your front door and keeping the

lawn watered and weeded

bull Removing eyesores inside Some minor

adjustments can help buyers recognize

whatrsquos great about your home Swap out-

dated fixtures remove wallpaper and give

everything a deep clean Replacements

donrsquot have to be top of the line they just

need to eliminate hang-ups for potential

buyers

bull Improving the kitchenmdashto a point You

probably wonrsquot recoup the cost of a full

kitchen renovation but smaller projects such

as upgrading appliances and painting or

refinishing cabinets can modernize the

space

bull Refreshing rooms with neutral paint This is a time-honored tip for a reason

While seeing your favorite bold hues on the

walls makes you happy potential buyers

may not agree A fresh coat of neutral paint

can help them envision their own belong-

ings in the space

bull Focusing on energy efficiency The right

energy-smart upgrades can assure buyers

theyrsquore seeing an efficient home where util-

ity bills can be minimized Adding insula-

tion to the attic and walls can make a dra-

matic improvement in many homes Con-

sider the windows as well Adding a heat-

rejecting window film such as 3M Sun

Control Window Film can reduce cooling

costs and typically does not change the win-

dowsrsquo appearance Since the window film

can reject up to 99 percent of UV rays it

can protect the investment you made in

your hardwood floors rugs window treat-

ments furniture and artwork

Learn More

For further facts visit www3Mcom

homeimprovement

(NAPSI)mdashThere could be good news for

many households The garage can be so

much more than a storage room where you

hide your kidrsquos soccer cleats lawn mower

and old yearbooks With these five tips you

can make it as organized functional and

aesthetically pleasing as any room in your

house

1 For many the garage is the pri-

mary entry and exit point to the

home but it can also serve as a

terrific storage space for emergen-

cy supplies Check to make sure

your home emergency kit is up to

codemdashreplace batteries in flash-

lights and replenish your canned

food and medical supplies You

may not need them every day of

the year but itrsquos better to be safe

than sorry Also ensure that you

have backup power sources availa-

ble in the event of an outagemdasha

home generator and backup battery for your

garage door opener are proven solutions

that will help maintain accessibility and

functionality for your family no matter the

circumstance

2 While reorganizing take some time to

check your garage door Test the alignment

by disconnecting the door from the opener

once itrsquos disconnected you should be able

to lift the door easily with one hand If the

door is stuck or difficult to lift you should

call an authorized dealer for an inspection

Also be mindfulmdashif your garage door

opener was installed prior to 1993 itrsquos

probably time to have it replaced as it may

not be equipped with the latest safety fea-

tures such as photo eyes

3 When cleaning the garage homeowners

tend to think of horizontal spacemdashclearing

out boxes on the floor moving gardening

equipment and power tools over to the

sidemdashbut freeing up vertical space can be

just as important Instead of piling contain-

ers on the floor think about installing wall

shelves to maximize space If you want to

clear up additional overhead for a larger

car a hanger for bikes or other large pieces

of sporting equipment consider replacing

your overhead garage door opener

4 Yoursquove organized and upgraded your

garage but yoursquore not done yetmdashyou need

to be sure your garage is a safe place for

friends family and pets Store flammable

propane tanks outdoors and invest in a 5- or

10-pound fire extinguisher in case of emer-

gencies Lock up any other dangerous

chemicals

5 A good cleaning ultimately helps in-

crease convenience and peace of mind and

that premise can extend beyond organiza-

tional tips

Creating a clean functional space will pro-

vide the peace of mind you want and de-

serve You can turn your home into an or-

ganized retreat and your garage into a func-

tional space-saving area you can enjoy year

after year

Spring Cleaning 101 Find Extra Funds and Freedom By Decluttering Your Garage

How a few quick touch-ups can create added value to your

home

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 21

TRENDY PALETTE

(NAPSI)mdashSo many people are grilling out-

doors year-roundmdasheven when temperatures

dip below freezingmdashthat Weber Grills the

company that launched the grilling revolu-

tion more than 60 years ago has released its

top tips for hearty grillers who simply

wonrsquot give up the distinctive flavors that

only an outdoor grill can deliver

ldquoMore than half of grill owners grill year-

roundmdashand 35 percent grill when the

temperature drops below freezingrdquo

said Kim Lefko Executive Vice Pres-

ident AMERICAS Weber-Stephen

Products LLC ldquoOur annual Weber

GrillWatch Survey reveals the top

reason people brave the cold is be-

cause they feel everything tastes better

grilled They also tell us itrsquos because

they see grilling as an adventure itrsquos

lsquome timersquo and itrsquos lsquofootball seasonrsquordquo

Whether grilling for one or two or to

add some flair to your next party be sure to

bundle up on your way to the grill and arm

yourself with these essential tips from We-

ber

bull Plan on adding five to 10 minutes to the

normal time it takes to preheat your grill in

the warmer months

bull Even when itrsquos cold outside never grill in

an enclosed space that can trap deadly car-

bon monoxide such as inside a garage or

under an overhang

bull If yoursquore lookinrsquo you ainrsquot cookinrsquo Resist

the urge to lift the lid Repeatedly opening

the grill will let precious heat escape ulti-

mately increasing your grilling time

bull Use a thermometer to measure the internal

temperature of foods for delicious results

every time

bull Have backup fuelmdashcharcoal and pro-

panemdashon hand in the winter as the grill will

typically require more fuel than during the

warmer months

bull Grill what you know Cold weather is the

time to stick with the tried-and-true recipes

you know by heart to maximize efficiency

at the grill

bull Position gas grills so the wind is perpen-

dicular to the gas flow and not blowing the

flame down the burner tubes

bull Keep your grill covered to protect it from

the elements

bull Snow gloves are not barbecue gloves

Make sure you have on heat-resistant

gloves when operating your grill

For additional cold weather grilling tips

visit wwwwebercomweber-nationblog

how-to-grill-in-the-winter

Essential Tips For Year-Round Grilling

888-885-5552 inforbantrendsetterscom

URBAN TRENDSETTERS INTRODUCES

NEW APPS FOR RESTAURANTS amp MORE

22 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

HEALTH AND WELLNESS

by Bruce Johnson

heart attack survivor and news reporter-

anchor

(NAPSM)mdashldquoForty-two-year-old black

male probable heart attackrdquo To this day

the paramedicsrsquo words as they rushed me to

a Washington DC hospital ring in my

ears

It began as a normal Thursday cover-

ing news as a street reporter in the

toughest part of our nationrsquos capital

When the severe pain in my chest

began I tore open the top buttons of

my dress shirt and loosened my tie to

no avail After a few failed attempts

to shake off the pain I was rushed by

ambulance to the local hospital

As I was rolled into the emergency

room my shirt was cut off an IV

needle was stuck in my arm and

monitoring leads were stuck to my

chest I was given medication to dis-

solve any blood clots and restart

blood flow to my heart An electrocardio-

gram showed that I had had a type of heart

attack called ldquothe widow makerrdquo An artery

was abruptly and completely blocked Fifty

percent of patients who have this type of

heart attack die before they get to the hospi-

tal

My cardiologist was concerned I was

young to be having a heart attack and was

outwardly in good health

Two years before my heart attack with a lot

of help I had quit smoking and eliminated

all alcoholic drinks However my job as a

reporter for a top news station was inherent-

ly stressful I often grabbed fast food as I

tried to balance professional responsibilities

with family time It had all caught up with

me

Later that night my chest pain came back

and I was flown to another hospital where

an emergency angioplasty was performed to

widen the obstructed artery

I was in intensive care for several days be-

fore starting inpatient cardiac rehab Within

2 weeks I was walking and ready to go

home I continued my supervised cardiac

rehab as an outpatient for another 6 weeks

Determined to learn why I had my heart

attack and what I could do to prevent anoth-

er one I relied on what I did best research

and investigation I asked my family about

our history of cardiovascular disease I read

articles and listened intently when the nurs-

es and doctors explained about my blood

pressure pulse weight and medications I

worked with a nutritionist who told me that

if I ate mostly fresh fruits and vegetables

broiled fish and chicken and lower-fat

foods I could occasionally enjoy spare ribs

at family get-togethers

I had always been athletic before my heart

attack but I knew I needed an activity that

Hey Man Itrsquos Time We Have A Heart-to-Heart

Continued on Page 23

Bruce at work amp play

after surviving heart

attack

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 23

DIET FREE LIFE PROUD SPONSORS OF THE NEW UTS

FITS amp TRENDY MAGAZINE gave me control of my heart speed I start-

ed by running on a treadmill and then

moved my runs outside I listened to my

body but wasnrsquot afraid to push myself

I saw my doctors regularly to make sure

my heart was functioning at its best My

health care team was stunned by my recov-

ery often calling me a miracle which felt

great But not as good as knowing I was

living healthy tracking and controlling my

blood pressure and taking care of myself

Despite my progress I needed to prove to

myself that I was healthy Since running

had be come my passion I entered the

Marine Corps Marathon With clearance

from my doctor on October 22 2000mdash

eight years after my heart attackmdashI ran

262 miles When I crossed the finish line

I knew my heart attack hadnrsquot defeated or

defined me

I know I was spared My story could have

turned out differently and I am grateful for

this gift of life But do you know what

This could be you Heart disease remains

the leading cause of death in America

If you learn anything from my story I

hope itrsquos that YOU have to take care of

yourself and your heart No one else can

do it for you During American Heart

Month and all through the year make

your heart a priority Know your blood

pressure and keep it in control Donrsquot

smoke Eat less fatty salty and greasy

food and more fruits and vegetables Make

an appointment with your doctor Free

resources and information are available

from Million Hearts at

http1usagov1AU65x6 Take it from

me taking action today could save your

life tomorrow

HeartmdashContinued From Page 22

24 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

BEAUTY AND FASHION TRENDS

Inspiring Beauty 50 Years of Ebony Fashion Fair

The first-ever exhibition on the Ebony

Fashion Fair Inspiring Beauty explores the

50-year history of the charity fashion spec-

tacle that redefined the concepts of beauty

style and empowerment for African Ameri-

cans by examining the history of the show

and its director and producer Eunice W

Johnson

Inspiring Beauty showcases nearly 100 ob-

jects including ensembles and accessories

displayed on fully stylized mannequins to

recreate the runway experience as well as

archival photographs video and Johnsonrsquos

personal effects to tell the full story of these

unparalleled events At the center of this

dynamic show are the stunning gowns

feathered coats and statement designs seen

in the 40 garments selected from a collec-

tion of thousands Johnson amassed in five

decades

Works by designers including Stephen

Burrows Christian Dior Christian La-

croix Bob Mackie Missoni Jean Patou and Sarli illustrate themes of vision inno-

vation and power as exemplified by John-

sonrsquos entrepreneurial spirit flair for fash-

ion and philanthropic goals as co-founder

of Johnson Publishing Company publisher

of Ebony and Jet magazines

Exhibition highlights include garments

from fashion greats such as Valentino

Pierre Cardin and Alexander McQueen

for Givenchy before they reached world-

renowned status An Yves Saint Laurent

lsquoPicassorsquo cocktail dress Nina Ricci even-

ing ensemble of a shirred jumpsuit and ruf-

fle coat Karl Lagerfeld for Chloeacute beaded

gown Vivienne Westwood animal print

evening gown and Emanuel Ungaro two

piece bridal gown are examples of the spec-

tacular trends of fashion and attitude of

style

Developed by the Chicago History Museum

in cooperation with Johnson Publishing

Company Inspiring Beauty offers an un-

precedented multisensory experience to

visitors who have never attended an Ebony

Fashion Fair as well as reconnects those

who experienced it first-hand

TOUR SCHEDULE Museum of Design Atlanta GA

October 18 2014 ndash January 4 2015

Milwaukee Art Museum WI

February 5 2015 ndash May 3 2015

Minnesota History Center St Paul MN

May 22 2015 ndash August 16 2015

Charles H Wright Museum of African

American HIstory Detroit MI

September 18 2015 ndash January 3 2016

Memorial Art Gallery of the University

of Rochester NY

January 30 2016 ndash April 24 2016

Bellevue Arts Museum WA

May 20 2016 ndash August 12 2016

The George Washington University Mu-

seum and The Textile Museum Wash-

ington DC February 10 2017 ndash June 4 2017

Eunice Johnson at work 1970 Photo

courtesy of Johnson Publishing Compa-

Eunice Johnson with designer Yves

Saint Laurent 1972 Photo courtesy of

Johnson Publishing Company LLC

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 25

ldquoMaking pretty faces is my specialty

Sara King

Professional Makeup Artist

614-900-1033 wwwstyleseatcomsarakingbeauty

Special

Events

Free-Lance

Make-Up Parties

BEAUTY amp FASHION TRENDS

Available at DrsquoAndrearsquos Hair Studio

DrsquoAndrea Brown Master Designer

2151 E Dublin Granville Road Suite F

Columbus OH 43229 P 614-636-2298

5 STAR HAIR MAYVEENCOM

Natural Straight

Deep Wave

Curly Wave

Loose Wave

FREE BUSINESS OPPORTUNITY

CALL TODAY

If yoursquore like me yoursquove got a random col-

lection of carrier and essential oils some-

where in your beauty arsenal If yoursquore like

me said random collection of essential and

carrier oils is mostly just sitting there col-

lecting dust and taking up space on your

shelves Many of us aspire to be gung-ho

DIY mixtresses in our down time but life

doesnrsquot always have that in store for us In

fact sometimes we buy products we donrsquot

need and make aspirational plans that wersquore

going to learn how to use them That

doesnrsquot always happen Irsquom here to help

you sift through the clutter

First things first ndash let me introduce you to a

recipe book you should check out ndash Natural

Beauty Alchemy Make Your Own Organic

Cleansers Creams Shampoos Serums

Balms and More Itrsquos written by fabulously

named licensed pharmacist and expert

healthcare professional Fifi M Maacaron

and features more than 100 easy to follow

recipes for skin and body IMO itrsquos pret-

ty light on hair recipes but it offers helpful

and simple recipes for bellas who want to

make their own toner or serum or even per-

fumes from essential oils With permission

from the publisher I got access to a few

exclusive recipes ndash you gotta get the book

for the rest I specifically requested the

breakdown for the ldquo3-in-1 Lazy Blendrdquo ndash

you KNOW I love a good multi-use prod-

uct A DIY multi-use product SOLD

Herersquos the breakdown courtesy of The

Countryman Press

3-in-1 Lazy Blend ndash Makeup Remov-

er Toner amp Night Oil

What could be better than a makeup remov-

er that is also a toner and an anti-aging

night oil all in one bottle This formula

softens the skin and nourishes it While the

composition of jojoba oil is very close to

that of the skinrsquos own lipids and it doesnrsquot

clog pores wheat germ oil is rich in vita-

mins and minerals that prevent aging

Chamomile tea and rose water are extreme-

ly skin friendly and help alongside glycer-

in balance moisture levels Keep this oil-

water mix handy especially when you have

little time and energy left at the end of the

day

INGREDIENTS 2 ounces (60 ml) rose water

1 tablespoon almond oil

1 tablespoon jojoba oil

1 tablespoon wheat germ

1 ounce (30 ml) chamomile tea (at room

temperature)

1 teaspoon glycerin

5 drops vitamin E oil

Note You can substitute witch hazel for

rose water in case of oily skin

INSTRUCTIONS 1 Mix the above ingredients adding one at

a time Shake well and then transfer to a

spray bottle

2 Shake vigorously to disperse oil droplets

before spraying onto a cotton disc or ball

Wipe the face and neck repeating if neces-

sary to remove makeup completely

3 You do not need to rinse or follow with a

toner or night oil because this formula does

it all

4 Store the bottle in a cool place away from

sunlight and heat

Try This DIY Beauty Recipe ndash the 3-in-1 Makeup Remover Toner amp Night Oil

By Patrice Grell Yursik

Founder Afrobellacom

26 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

ARTS AND ENTERTAINMENT

NEW YORK NY and UNIVERSAL CITY Calif ndash The biggest names in en-tertainment will bring the music of the iHeartRadio app to life on Sunday March 29 for the second edition of the iHeartRadio Music Awards hosted by Oscar and Grammy award winning actor and musician Jamie Foxx The event will air live on NBC from 8-11 pm ETPT from the historic Shrine Auditorium in Los Angeles and will be broadcast sim-ultaneously on iHeartMedia stations na-tionwide and across the iHeartRadio

digital music platform

The three hour telecast will truly reflect Americarsquos favorite music and will show-case the yearrsquos most popular artists and songs determined by the iHeartRadio Chart and fan voting through iHeartRa-dio stations nationwide The evening will include performances by Rihanna Iggy Azalea Sam Smith Madonna Ja-son Aldean Jamie Foxx Meghan Trai-nor Jason Derulo Jennifer Hudson Kelly Clarkson Snoop Dogg Nate Ruess Alesso and Florida Georgia Line

along with appearances from Taylor Swift and more This yearrsquos iHeartRa-dio Music Awards will also feature un-

expected collaborations from some of

the top names in music

ldquoThis is the night we celebrate the big-gest songs and artists we played for fans on our iHeartRadio stations across America and on the iHeartRadio app over the past year along with a look at whats coming in 2015rdquo said John Sykes President of Entertainment En-terprises for iHeartMedia Inc ldquoAnd who better to host than both a Grammy win-ning musician and Oscar winning per-former Jamie Foxx This is going to be an amazing star packed Sunday night of

music on NBC

ldquoIrsquom so excited that Jamie Foxx is taking the reins at this yearrsquos iHeart awards He is the perfect choice to lead this extraordinary night of music and celebrity artists said Paul Telegdy President Alternative and Late Night

Programming NBC Entertainment

2014 was such an incredible year for so many artists across different genres so

its great to see them get the recognition they deserve said Tom Poleman Pres-ident of National Programming Platforms for iHeartMedia Whether theyre new to the scene or industry veterans each artists journey is exciting to follow from their first radio spin to their first

iHeartRadio Music Award nomination

The iHeartRadio Music Awards is the night in music where the indus-tryrsquos top artists get to shine in a relaxed and fun atmosphere and celebrate their own achievements as well as those of their peersrdquo said Ian Stewart President of Done +

Dusted Inc

Category finalists for the iHeartRa-dio Music Awards were announced on February 4 with 2014 iHeartRa-dio Innovator Award winner Pharrell Williams making a special appear-ance on NBCrsquos TODAY show to

reveal this yearrsquos Artist of the Year nomi-nees Social voting through iHeartRadio stations nationwide for the Best Lyrics Best Fan Army and Renegade catego-ries will run through Friday March 20 Category finalists (by alphabetical order) are

JAMIE FOXX TO HOST IHEARTRADIO MUSIC AWARDS LIVE ON NBC Sunday March 29 (8-11 PM ETPT)

Rihanna Iggy Azalea Sam Smith Taylor Swift Madonna Jason Aldean Jamie Foxx Meghan Trainor Jason Derulo Jennifer Hud-son Kelly Clarkson Snoop Dogg Nate Ruess Alesso and Florida Georgia Line

Continued on Page 27

Jamie Foxx

Rihanna

Snoop Dogg

Jennifer Hudson

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 27

EVENTS

The Urban Trendsetters List of 2015 Media Sponsorship is GROWING NATIONALLY amp FAST

Events Include but NOT limited to

Whorsquos Who Publishing Book Unveiling Receptions for Atlanta GA other city announcements soon

The African American Male Wellness Walk Atlanta Detroit Washington DC Niagara Falls

2015 Champions of Diversity and Career town Network Career Fair-Columbus OH and Atlanta GA

The African American Film Festival-New York City

FOR MORE INFORMATION ON ADVERTISING SPONSORSHIP OR VENDOR OPPORTUNITIES LOG ONTO WWWURBANTRENDSETTERSCOM EVENTS

CALL Mykayla Bryant or Sharon S Gordon at 888-885-5552

EMAIL mykaylaurbantrendsetterescom or Sharonurbantrendsetterscom

Artist of the Year

Ariana Grande

Iggy Azalea

Luke Bryan

Sam Smith

Taylor Swift Song of the Year

All About That Bass - Meghan Trainor

All of Me - John Legend

Happy - Pharrell Williams

Shake It Off - Taylor Swift

Stay With Me - Sam Smith Best Collaboration

Bang Bang - Jessie J + Ariana Grande + Nicki Minaj

Dark Horse - Katy Perry featuring Juicy J

Fancy - Iggy Azalea featuring Charli XCX

Problem - Ariana Grande featuring Iggy Azalea

Talk Dirty - Jason Derulo featuring 2 Chainz

Best New Artist

Bastille

Cole Swindell

Iggy Azalea

Meghan Trainor

Sam Smith Country Song of the Year

Bartender - Lady Antebellum

Burnin It Down - Jason Aldean

Dirt - Florida Georgia Line

Give Me Back My Hometown - Eric Church

Play It Again - Luke Bryan Hip HopRampB Song of the Year

Dont Tell Em - Jeremih featuring YG

Drunk in Love - Beyonceacute featuring Jay Z

Flawless - Beyonceacute

Loyal - Chris Brown featuring Lil Wayne and Tyga

New Flame - Chris Brown featur-ing Usher and Rick Ross

Dance Song of the Year

Animals - Martin Garrix

Blame - Calvin Harris featuring John Newman

La La La - Naughty Boy featuring Sam Smith

Summer - Calvin Harris

Waves - Mr Probz

Alternative Rock Song of the Year

Come With Me Now - KONGOS

Do I Wanna Know - Arctic Mon-keys

Fever - The Black Keys

Something From Nothing - Foo Fighters

Take Me to Church - Hozier Best Lyrics

All of Me - John Legend

Blank Space - Taylor Swift

Counting Stars - OneRepublic

Habits (Stay High) - Tove Lo

Stay With Me - Sam Smith

Thinking Out Loud - Ed Sheeran

Best Fan Army

5SOSFAM - 5 Seconds of Summer

Arianators - Ariana Grande

Bey Hive - Beyonceacute

Team Breezy - Chris Brown

Sheerios - Ed Sheeran

Church Choir - Eric Church

Directioners - One Direction

Selenators - Selena Gomez

Mendes Army - Shawn Mendes

Swifties - Taylor Swift Renegade Award presented by the All New 2015 Jeep Renegade

Brantley Gilbert

Charli XCX

Hozier

Iggy Azalea

Meghan Trainor

This year the iHeartRadio Music Awards is partnering with the Jeep brand to pre-sent the first-ever ldquoRenegade Awardrdquo The ldquoRenegade Awardrdquo celebrates emerging standout artists who have bro-ken boundaries while staying true to themselves These artists defy conven-tion to create new musical lanes that are distinctly their own They are authentic and passionate with the talent to stretch the limits and do something extraordi-

nary

The iHeartRadio Music Awards will be executive produced by John Sykes Tom Poleman and Liz Kelly of iHeartMedia along with Ian Stewart and Hamish Hamilton of Done and Dusted Inc who will also produce the show for NBC Stu-

dios Hamilton will also direct

Proud partners of this yearrsquos events in-clude the All New 2015 Jeep Renegade

and Taco Bellreg

For breaking news and exclusive iHeartRadio Music Awards content visit iHeartRadiocomawards or follow the social buzz on Twitter Facebook Insta-

gram and Google +

IHeart - Continued From Page 25

ARTS AND ENTERTAINMENT

28 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

TRAVEL TRENDS

FOR VENDOR AND SPONSORSHIP INFORMATION CONTACT SHARON S GORDON 888-885-5552

(NAPSI)mdashFor those looking to take an

upscale road trip but who want to get the

most for their money there are several tips

and tricks to keep in mind when planning a

getaway

Time Your Trip-If your dates are flexible

try traveling to your selected destination

during its off-season Hotels often drop

their rates to attract business when crowds

thin out and you can score a great deal

while avoiding a tourist rush Try a moun-

tain destination before ski season is in full

swing or a famous site such as the Grand

Canyon on a weekday during the school

year

Take Advantage of Luxury Partnerships-

Luxury brands often partner to provide their

customers with added value To take your

road trip up a notch from the moment you

pull out of your driveway a special edition

Crafted Line of vehicles from Lexus comes

equipped with a beautiful two-piece set of

tailor-made Tumi luggage The Lexus

Crafted Line features an Ultra White exteri-

or with Obsidian door handles side mirrors

and grille Eye-catching seats contrast

stitching headrests and door panels are

either two-tone BlackScarlet or Black

Cabernet Models include IS 250 F SPORT

LS 460 F SPORT and GS 350 F SPORT in

RWD and AWD RX 350 AWD F SPORT

and ES 350

The limited edition Tumi duffel bag set was

specifically designed to match the vehicles

for grille-to-trunk coordination Lexus own-

ers can find additional pieces of this origi-

nal luggage set and other exclusive offers at

LexusDriverscom A Meguiarrsquos New Car

Care Kit is also included as another extra

bonus for Crafted Line owners

Search for Package Deals-Regardless of

when you travel try to look for a hotel of-

fering a package deal to capitalize on your

travel investment Many upscale hotels of-

fer credit toward their on-site restaurants

bars or spas when you book in advance

online Hotels in areas such as Napa Valley

or other wine country destinations may

partner with nearby wineries to offer its

guests exclusive deals on tastings and tours

For example The Allison Inn amp Spa in Or-

egonrsquos Willamette Valley offers Lexus

owners the chance to sample three distinc-

tive local wines and receive a complimen-

tary bottle of their favorite The resort also

has an on-site fleet of Lexus vehicles avail-

able for guests to drive eliminating the

need for a rental car

Take the Scenic Route-The great thing

about road trips is that you can skip the

crowded expensive attractions and enjoy

the view from the comfort of your car seat

And all passengers will be happy to spend

more time taking in free scenic sites along

the way Take advantage of natural wonders

and roadside attractionsmdashsuch as New

Yorkrsquos scenic Finger Lakes region or

kitschy Route 66 sitesmdashwhenever possible

With these tips and tricks and a little ad-

vance planning yoursquoll save time and money

while elevating your road trip Find out

more at wwwLexuscomcraftedline

Elevate Your Next Road Trip By Seeking Out Added Value

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 29

AUTO TRENDS

When The Check Engine Light Is On Donrsquot Ignore It

Donrsquot take this lightly One of the most

vital signals of an improperly functioning

vehicle is the check engine light and when

illuminated it alerts the driver to a variety

of existing potential problems Neverthe-

less vehicle checkups

during car care events

throughout the country

reveal that the check en-

gine light is on in nearly

one out of 10 vehicles

Some common malfunc-

tions that can cause the

check engine light to illu-

minate include a faulty

oxygen sensor mass air-

flow sensor or spark

plugs and wires If the light flashes the

condition is more critical and must be

checked immediately to prevent severe

damage which may include catalytic con-

verter damage

ldquoWhen the check engine light comes on it

means that a vehicle system such as the

ignition fuel injection or emission control

is not operating properly even if the vehicle

appears to be running normallyrdquo explained

Rich White executive director Car Care

Council the source for the ldquoBe Car Care

Awarerdquo campaign promoting regular vehi-

cle care maintenance and repair

ldquoA glowing check engine light doesnrsquot

mean you have to immediately pull the car

to the side of the road but it does mean you

should get the car checked out as soon as

possible Ignoring the warning light could

result in costly repairs At the very least the

light could alert you to an engine problem

that is negatively impacting fuel economyrdquo

he added

When scheduling service make sure the

automotive shop that examines your vehicle

has professional technicians who are trained

and certified in OBDII diagnosis and repair

The technician will connect your vehiclersquos

computer system to a diagnostic scan tool

which will indicate why the light was acti-

vated

At the same time the technician can ana-

lyze idle speed throttle response engine

temperature fuel system pressure manifold

vacuum exhaust emission levels and many

other key indicators Once the problem is

fixed the carrsquos computer is reset to initiate

its release process The technician should

then be able to tell you what needs to be

done and discuss potential warranty cover-

age and further testing if necessary

For a free ldquoCar Care Guiderdquo or for further

information visit wwwcarcareorg

Donrsquot be in the dark

about your enginersquos

problem when the check

30 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

Christa Payne Area Manager 614-778-1958

christapayneaolcom Undercoverwearcomchristapayne

Call me to book your Special Girls Night Party

Business Opportunity

Changing Womenrsquos Lives

REGISTER YOUR BUSINESS IN OUR ONLINE BUSINESS DIRECTORY FREE AT WWWURBANTRENDSETTERSCOM UTS BIZ LIST

ARE YOU A TRENDSETTERS

Urban Trendsetters wants to spotlight you and your busi-

ness

Send your us your photo and brief introduction to Sha-

ronurbantrendsetterscom Subject Business Spotlight

SELL YOUR STUFF

UTS Classifieds

All print classified ad will get

FREE placement online

One Week $25 Two Weeks $40 One Month $75 Includes 1 photo up to 500 characters

Call Urban Trendsetters

Today

Your ad could be here for as low as

a $150 investment

Call Urban Trendsetters Today

888-885-5552

Urban Trendsetters Business Directory

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 31

FINANCIAL ADVISOR

Registered Investment Advisory Firm is

currently expanding throughout

Ohio We are in search of Independ-

ent Investment Advisor Representatives

Must be self-motivated professional and

willing to take direction If you have a

financial or insurance back round we

encourage your response We work with

Globally Recognized Money Manag-

ers Strong Ethics and complete transpar-

ency with clients relationships is essen-

tial Please contact Hardiman Invest-

ment Management Inc 614-209-

9748 or submit a resume via e-mail to

FREELANCE WRITERS

Do you love to write Urban

Trendsetters is growing and we

are looking for writers

If you are good writer love con-

necting with people and enjoy relay-

ing empowering information UTS is

the place for you Contact Sharon S

Gordon at 888-885-5552 for more

information or send email to in-

fourbantrendsetterscom

CLASSIFIEDS UTS Online Classifieds The Urban Trendsetters allow our customers the opportunity to submit their classified ads and pay online You may add photos videos and links to your classified ads You may also choose to upload current display ad As with our coupons our classified ads are available in print online via e-blast in our weekly top classified blast as well as front page top classified listing feature on our website

MEDIA SALES

Earn Extra Income for the Holidays

Urban Trendsetters wants to increase your

sales staff We offer a variety of media ser-

vices and we serve many different industries

If you are a professional individual seeking

unlimited income potential give us a call to-

day at 888-885-5552 or email

salesurbantrendsetterscom NO EXPERIENCE NECESSARY

Have you tried that crazy wrap thing

We NEED Distributors NOW The It Works Ultimate Body applicator is a first to market product like NOTHING you have ever seen before The Ultimate Body

Applicator is a all natural non woven cloth that is site specific ANYWHERE you place is its going to TONE TIGHTEN and FIRM in

as little as 45 minutes Reduces the appearance of cellulite and varicose veins No its not water weight loss No it wont come back over

night and YES IT WORKS Donrsquot believe Try if for YOURSELF Call Mykayla Bryant Diamond Director at 937-532-8295

UTS FREE CARD

Ever wondered how your business could

profit from a Pre-Paid Card and the PPC

industry Contact UTS Free today at

614-526-8871 or email

utsfreecardgmailcom

Urban Trendsetters and Career Town Network Host STEM

Virtual Career Fairs

The purpose of this conference is to follow the governments lead in its STEM or Educate to Innovate model Our 4 goals are

1 Bring more awareness and emphasize the importance of in our educa-

tion system and encourage students to pursue degrees and careers in

STEM

2 Create more teachers and educators in the STEM areas

3 Create more diversity and careers in STEM for women and minorities

4 Create and develop relationships between corporations colleges uni-

versities and educators that will provide more positions of internships for

For Registration Vendor and Sponsorship Opportunities and Information

Call 888-885-5552 Email

Sharonurbantrendsetterscom wwwurbantrendsetterscom

Register for Your FREE Career Town Account

March- Celebrating Women of Diversity

AprilmdashHealthcare May-Internship amp Summer Opportunities HBCU

This series of career fairs will allow recruiters and job seekers to interact

one on one from the comfort of office and home Each week is dedicated

Logistics amp Warehouse Professional Healthcare and STEM

Classified Ads

$25 amp up

Your Ad

Could Be

HERE

32 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

Urban Trendsetters is YOUR NEW Online Marketing Department

SECURE YOUR ACCOUNTS TODAY Urban Trendsetters Brand Establisher amp Booster

Call 888-885-5552 for a FREE Consultation

The next most important things to secure for your brand after acquiring your domain name are the account names and profiles

on social media blogs and local directories

We all know that it is optimal to have a domain name that exactly matches your brand name or business name The same is true for

your account names as well as the URLs of your profiles on social media blogs and directories Your accounts on Web

properties are part of your brand presence and so securing your accounts

Establishing your accounts with optimal branding is of great

importance

ALL FOR $799

Page 3: March 2015 Women's History Month

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 3

Call Today 888-885-5552

4 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

Publisherrsquos Page

I am not sure who first coined this phrase

ldquoAct Like A Lady Think Like A Manrdquo but

surprisingly enough I would place my last

bet it was a woman since we have been led

to believe that this means being harder or

tougher However comedian turned author

and media mogul Steve Harvey created an

absolute frenzy around ldquoAct Like A Lady

Think Like A Manrdquo through his books

movies and public speaking platform all of

which I completely enjoyed by the way he

was referring to how we as women should

approach love commitment and relation-

ships The advice was great and on point

however how does this serve us in our ca-

reers family and business success

I attended a recent event in which Lisa

Price Founder of Carolrsquos Daughter was a

guest speaker and she was talking about a

time in which she was on a panel of busi-

ness ownerrsquos one woman herself and sever-

al men The question she in particular was

asked was ldquohow do you balance home and

businessrdquo Her question to me and the

current audience was ldquowhen was the last

time you heard a man being asked this

questionrdquo As I thought about it for a mo-

ment and replied to the guests at my table

never

As a woman who has interviewed both men

and women I am guilty I have asked

women this question of balance but I donrsquot

recall ever asking a man nor do I ever recall

hearing a man asked write a book or speak

about or attended a conference or expo

where it was a topic of a manrsquos discussion

Why is that Why are we expected to be

able to be all things to all people at all

times Why is it that we are expected to

raise the children (married or single mother)

run the household hold down a full-time

position and take care of our man and do it

all with a smile Why The answer is sim-

ple because we have proven that we can

For centuries we were told that we were the

ldquoweakerrdquo sex Well for some of us this

may be true physically depending upon the

man and the woman (I have seen some cra-

zy videos on YouTube) but I would be

willing to argue to my dying day that this is

where the truth of that statement ends The

greatest example of this and you have un-

doubtedly seen this before would be if the

woman of the house goes on strike and the

man has to take on the responsibility of not

only his job as does she but also the run-

ning of the household complete with 22

kids of coursehellipnow letrsquos see who the

stronger sex is Where will he find bal-

ance I am told that if you try this at home

it may bring about a new respect for ldquothe

weaker sexrdquo I myself was a single mother

so every day was a challenge of balance

strength and purpose but that my friend is

a different subject We are just talking

women right now

As women and members of the fabulous

female species we have had to overcome

challenges and obstacles that based on past

history would bring a man to his knees

Men in general have never had to fight for

anything They made the rules and broke

them when it suited them and had a what

they say goes attitude about it and then

bullied us into believing for years that they

were right Then of course those that went

against the grain were beaten raped and

casted out of society as though carrying a

disease that may infect the other women of

the group if they were to get a single whiff

of the nonsense spewing out of the infected

womanrsquos mouth I suppose if you are afraid

of what this group of individuals would do

if they were to stand up and start thinking

for themselves and discover that with or

without you they would not only survive

and in most cases thrive you might also

want to keep this group submissive Well

they were right When given or should I

say when we took the opportunity to be

greater if they moved out of the way we are

as super as they knew we would be The

smarter of the ldquostronger sexrdquo welcomed the

change

Thank God for the first woman that said

ldquoWho do you think yoursquore talking toordquo As

well as the women background singer that

came behind her and yelled ldquoyea thatrsquos

right who do you think you arerdquo Can

you imagine the world we would live in

without her If some proud no nonsense

intelligent and fearless by any means neces-

sary women had not stepped up to the plate

and said enough is enough Much like J-Lo

in the movie Enough when she became fed

up and started fighting back against her

abuser We love a good ldquowoman powerrdquo

movie donrsquot we

Our history is filled with intelligent beauti-

ful strong and God fearing women who

knew that we have paid our dues and have

contributed as much blood sweat and tears

as men and we deserve equal rights and

respect as men We will have the right to

vote to work to learn and we will have a

seat at the table in business we will have

the right to choose what we want or donrsquot

want to happen to our bodies For so many

years we had no voice I find it so sad and

unimaginable that a time when we as wom-

en in the United State have fought for our

rights here there are still many women in-

ternationally who still donrsquot This means

we women as a whole still have a lot of

work to do

We have made many strides as women

however we still have some battles to fight

for those who canrsquot fight for themselves

We still have the fight of our little girls who

are being so hurtful and cruel to one another

based on their outer beauty and social stere-

otypes We need to change our mindset of

what real beauty is and raising the level of

our self esteem and self worth We still

have the fight of Domestic Violence and

Human Trafficking We still have the fight

of Equal Pay for Equal Work And we still

have the fight of The Right to Choose And

these are just a few Our work is not done

and all of our all of our battles have not

been won

Organizer Delegator Problem Solver Lov-

er Healthcare Provider Fighter and what-

ever else you need we are If you are a

woman you may not be ldquoEVERYrdquo woman

but I am certain you wear many titles Most

the ones I just listed all fit under the title of

mother alone Whenever there is a prob-

lem who do we call on first A woman

Why because we know the job will get

done and nobody can do it like she can I

donrsquot know about you but I always call my

mama sister or sista friend first Besides I

donrsquot know of a man that is here on this

earth without the strength of a woman just

one more thing that makes us stronger than

men They call it ldquoMother Earthrdquo for a rea-

son

Yes Steve Harvey you may have been on

the right track when advising women to

give a man a challenge when it comes to

relationships and all of those other insight-

ful tips you give are great and I completely

agree with you But when it comes to mat-

ters of general life and balance women do

things a little differently on purpose and by

design So when it comes to relationships I

will let you have that one however when it

comes to the rest of the thinking process I

am partial to continuing to ldquoThink Like A

Womanrdquo too I see that when given half an

opportunity we rise to the occasion and

when we see things arenrsquot right and changes

need to be made we come together rise to

the occasion and provide solutions Be-

cause everyone knowswhen mama ainrsquot

happy ainrsquot nobody happy May the fight

continue

Sharon S Gordon

Founder Publisher sha-

ronurbantrendsetterscom

ACT LIKE A LADY amp THINK LIKE ONE TOO

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 5

IN THIS ISSUE

PublisherCEO

Sharon S Gordon

Editor-at-Large

Lisa Freeman-

Williamson

VP Sales amp Market-

ing

Mykayla Bryant

Contributing Writers

Delois R Wright

Brenda Spencer

ProductionGraphics

Ashley Corry

Digital Media

Mykayla Bryant

Distribution

Cobrersquo Gordon

Urban Trendsetters Distribution Location

Would You Like Urban Trendsetters in Your Business Location

Call Us Today 888-885-5552

Visit Our Website for Our Full List of

Distribution Locations wwwurbantrendsetterscom

Team UTS

What is the BEE Busi-

ness Directo-

ry

The BEE (Black Eco-nomic Empow-erment) Busi-ness Directory is a community resource for locating Afri-can Americans in business and to communicate additional businesses resources and services available to build and enhance opportunities in the community Our first edition of The BEE (Black Economic Empowerment) Business Directory will launch in Central Ohio The BEE Business Directory will be published in print and online

The printed version will be available for distribution July 2015 Our goal is to reg-ister over 500 businesses by submission date May 1 2015 Join Us

GET LISTED ONLINE TODAY

WWWURBANTRENDSETTERCOM

GET YOUR Free Business Listing

Premium Directory

Launch Specials Available

Including

ADDITIONAL PHOTOS

VIDEOS AUDIO

URBAN TRENDSETTERS IS EVEN

BETTER ONLINE

Read it in printhellipExperience it

online helliphelliphelliphellip

Links from online version to

Videos Interviews Advertisers

Events Calendar Coupons amp

MORE

Local Libraries

Beauty and Barber Salons

Beauty Supplies

Book Stores

City Offices

State Offices

County Offices

Non-Profit Organizations

Restaurants and Venues

Neighborhood Stores

Drug Stores

Professional Offices

Chambers of Commerce

Churches

Media Outlets

Corporate Offices

Spirit Stores amp Locations

Recreation Centers

High Schools

Colleges amp Universities

Small Businesses

UTS Events

Page 7 International Womenrsquos Day Page 9 SportsmdashNEW Feature w Oscar Haywood Page 10 Relationship TrendsmdashThe Grown Zone Page 11 Black Youth Leading the Way in This Modern Day Movement Page 12 The Journey Page 13 Family Trends Page 14 Diversity Page 16 Successful Sistarsquos To Seek For Success Page 18 Business Page 19 Tech Trends Page 24 Fashion Trends Page 26 I Heart Music Awards

Eunice Johnson Ebony

Fashion Fair Page 24

6 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

URBAN TRENDSETTERS PRESENTS NEW SERVICES FOR

2015

ONLINE MARKETING SEO WEBSITE DESIGN EMAIL MARKETING PAY PER CLICK BLOG CONTENT CREATION PRESS RELEASE DISTRIBUTION LANDING PAGE CREATION AND DISTRIBUTION SOCIAL MEDIA CREATIONOPTIMIZATION REPUTAI-TON MANAGEMENT

ADDITIONAL SERVICES EVENT MARKETING STRATEGY amp CONSULTATION Includes Sponsorship Presentation Creation SPECIAL EVENT PUBLICATION DESIGN

POSITION TO PROSPER

Call today to book your FREE Position to Prosper 1 Hour Consultation and receive a FREE WEBSITE AUDIT TODAY

888-885-5552

MOBILE MOBILE APP CREATIION WEBINAR DEVELOPMENT AUDIO VIDEO COMMERICAL PRODUCTION MOBILE TEXT CAMPAIGN DEVELOPMENT

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 7

NEWS

Throughout history women have made

powerful leaps defending our country

fighting for equal rights and demonstrating

our gender is an asset to the world It took

nearly 150 years after the signing of the

Declaration of Independence for American

women to have the right to vote Wersquove

come a long way and today we are strong-

er than ever beforehellip but therersquos still work

to do Together wersquoll make it happen

International Womenrsquos Day celebrates the

contributions women make in every aspect

of life ndash at home at work in their commu-

nities ndash as mothers wives sisters daugh-

ters educators students and leaders We

come from different cultures backgrounds

and all walks of life united by a common

goal ndash to strengthen communities families

and societies by empowering women to

achieve equal rights and success

Last yearrsquos International Womenrsquos Day

theme ldquoInspiring Changerdquo was about envi-

sioning a better world for all women and

girls We challenged the status quo for

womenrsquos equality and took action by em-

powering each other to succeed We in-

spired young girls through mentoring made

an impact through net-

working stood up for

women against sexual assault and

became actively involved in

NAPW Foundation initiatives

expanding opportunities and ad-

vancement for women and girls

The United Nations is instrumental in ele-

vating the cause of gender equality around

the world The 1995 Fourth World Confer-

ence in Beijing marked a significant turning

point for the global gender equality agenda

because it created the Beijing Declaration

and the Platform for Action Adopted by

189 countries the Platform is a key global

policy document on gender equality with

focus on world attention on issues that mat-

ter most in the lives of women and their

families This includes access to education

health care jobs credit and the chance to

enjoy basic legal and human rights This

year marks the 20th Anniversary of the Bei-

jing Declaration and Platform for Action

and it remains a powerful source of em-

powerment and inspiration for gender

equalityhellip because like Hillary Clinton said

at the Beijing Conference 1995 ldquoHuman

rights are womenrsquos rightshellip And womenrsquos

rights are human rightsrdquo

Your Passion Makes it Happen Empower Educate Mentor Wersquore living

in a global gender revolution Women are

finding their voices and using them to in-

spire change We are ancestors of the brave

strong and mighty women who fought for

the vote It is our mission to keep fighting

for our rights leading by example and in-

spiring other women to do the same

Therersquos so much to learn from each other

and nowrsquos the time to embrace our woman-

hood and band together as strong profes-

sional sisters of this great country

Your Network Makes it Happen Moving forward means helping each other

succeed When women are under-

represented in the workplace with few op-

portunities for advancement itrsquos easy to

inadvertently hinder another womanrsquos suc-

cess According to a 2014 research study by

the Workplace Bullying Institute women

target women at work 68 of the time The

more we only try to promote our individual

success the less progress we make as a

collective force The professional women of

NAPW provide a supportive network with

each woman at different stages of her career

with a common aspiration to help each oth-

er achieve success

MakeItHappen on Social Media Like follow join tweet repeat Itrsquos the age

of hashtag activism and social media plays

a huge role in connecting women around

the world making a difference sharing

stories exchanging ideas and inspiring

women (and men) to become involved in

gender equality initiatives Join and initiate

discussions sparking involvement and in-

terest post resources pictures videos arti-

cles and get the message of equality out

there for the world to see

Herersquos to celebrating women calling for

equality and making it happen

Did you ldquoinspire changerdquo on International

Womenrsquos Day last year How will you

ldquomake it happenrdquo this year

Women of the worldhellip today is ours We are the future of history

I believe that

the rights of

women and

girls are the un-

finished busi-

ness of the 21st

centuryrdquo ndash

Hillary Clinton

We Make It Happen Happy International Womenrsquos Day By Star Jones Esquire President of National Association of Professional Women

8 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

COMMUNITY

Strategic Partnership Leaders of the National Society of Black Engineers (NSBE) and the American Society of Civil Engineers (ASCE) sign a memorandum of understanding before the

Charles Stark Draper Awards Dinner at the National Academy of Sciences in Washington DC (left to right) ASCE Executive Director Thomas W Smith III ASCE President Robert D

Stevens NSBE National Chair Sossena Wood and NSBE Executive Director Karl W Reid

Distribute to over 500 Media Partners Rates As Low As

$99 Press Release Submission

Email infourbantrendsetterscom

WE GOT YOU COVERED

The Catch the Wave Regional Conference

provides networking training and access

to both women business owners in Ken-

tucky Ohio amp West Virginia and

ORV~WBC corporate members across our

region Event Date April 20-21 2015

Location Cincinnati OH

Conference Theme Preparing for

Success httpwwworvwbcorg

Get Connected Through Community Events

Rea N Waldon PhD

Executive Director of The Ohio River

Valley Womenrsquos Business Council

Ohios Excellence in Disability

Inclusion Awards Luncheon

WrightChoice Inc

will celebrate this

years 25th anniversary

of the Americans with

Disabilities Act (ADA)

by hosting Ohios Ex-

cellence in Disability

Inclusion Awards

Luncheon presented by

Nationwide As a

workforce develop-

ment organization

WrightChoice Inc

urges the business

community to take a moment to celebrate col-

leagues or co-workers who are responsible for creat-

ing an atmosphere inclusive of people with disabili-

ties

Award categories include Allies for Inclusion Ex-

emplary Manager and Full Circle Branding Award

Nominate a person who has lead internal efforts for

disability inclusion a manager who has demonstrat-

ed leadership by hiring people with disabilities on

their team or a company that has demonstrated best

practices by including people with disabilities in

their communications and marketing strategies thus

strengthening its corporate brand and overall image

in the community For more information or spon-

sorship opportunities contact

TyKiah Wright 614-802-2364 or

Catch The WAVE

Ohio Business Expo

Wednesday March 25 2015 - 9 am to 1 pm

Aladdin Shrine Center

3850 Stelzer Rd

Columbus Ohio 43219

Learn about the many resources available to minority-owned women-owned

and small businesses Dont miss this opportunity to network with purchas-

ing representatives from the State of Ohio and diversity procurement repre-

sentatives from select private companies

The registration form below is for general event attendance Please complete

the form to register for the days activities

Agencies will be on-hand to speak to you about procurement opportunities

Matchmaker appointments are currently full however a limited number of

walk-ins are available The networking with agency staff will be similar in

nature but without the designated one-on-one appointment time

We look forward to seeing you on March 25

Online registration is encouraged but walk-ins are welcome To reg-ister or learn more about this event or the statersquos MBE and EDGE programs visit the Ohio Department of Administrative Servicesrsquo

website at dasohiogovOBERSVP or call 614-466-8380

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 9

(

SPORTS

DOWN HOME NEWS

NHL On the day of the NHLrsquos trading

deadline Mon Mar 2 the Blue Jackets

acquired C William Karlsson LF Rene

Bourque (photo) and a second round pick

in the lsquo15 NHL Draft from the Ducks in

exchange for DM James Wisniewski and

a lsquo15 third round pick previously acquired

from the Red Wings Karlsson and Bour-

que are both ex-pected to join the Spring-

field Fal-cons the Blue Jacketsrsquo AHL af-

filiate The Blue Jackets also acquired DM

Justin Falk who will play for the team

and a fifth round pick in the lsquo15 NHL

Draft from the Wild in exchange for DM

Jordan Leopold

FOR THE RECORD NBA Mavsrsquo Monta Ellis (photo) led all

with 19 pts in its 104-87 loss to the Hawks

The Mavs made 5-of-31 3-pt FGs 161

Since the NBA first adopted the 3-pt FG in

the lsquo79-lsquo80 season that tied the fifth lowest

3-pt percentage in a game for a team that

took at least 30 3-pt FGs The Mavs hold

the lowest such percentage on this list mak-

ing 4-of-31 3-pt FGs (129) earlier this

season vs the Knicks Despite that the

Mavs won that game in OT led by Dirk

Nowitzkirsquos 30 pts He also made 1-of-8 3-

pt FGs (125)

HBCU NEWS

SPORTS South Carolina St could lose its

menrsquos basketball womenrsquos softball and

womenrsquos soccer programs (the latter two

being non-revenue making) under a budget

plan presented by embattled president

Thomas Elzey (photo) who is on paid ad-

ministrative leave while state lawmakers

tackle the HBCUrsquos financial

crisis The cost-saving plan

also calls for SCSU to add

womenrsquos golf and womenrsquos

bowling (two sports less cost-

ly to run) and possibly leave

the MEAC in the hopes of

easing the athletic deptrsquos

$465K budget shortfall it fac-

es in lsquo15-lsquo16 SCSU has been

a MEAC member since lsquo70

but Elzeyrsquos plan did not say

which conference the HBCU

might join The plan came about a month

after a State House budget panel voted to

suspend school operations for two yrs

FRANKLY SPEAKING

MCB When asked if he knows of sexual

assault allegations against Rasheed Sulai-

mon though no official complaints were

filed with the Office of Student Conduct or

any law enforcement agency and if handled

Sulaimonrsquos dismissal appropriately Duke

coach Mike Krzyzewski said ldquoI donrsquot

have any comment about thatrdquo Sulai-

mon was dismissed from the team for

failing to ldquoconsistently live up to the

standards required to be a member of

our programrdquo said Krzyzewski in a

press release

NBA Anthony Mason (Pictured) died

at age 48 due to heart failure After

playing at Tennessee St Mason played

13 yrs in the NBA with the NJ Nets

Nuggets Knicks Clt Hornets Bucks

and Heat During his NBA career he

booked 108 ppg and 83 rpg while log-

ging 2963 assists He was also the NBA

Sixth Man of the Year in lsquo95 before lead-

ing the NBA in minutes played over the

next two seasons In lsquo97 he earned All-

NBA (3rd team) and NBA All-Defensive

Team (2nd team) He was also selected to

the lsquo01 NBA All-Star Game Mason also

played in Turkey Venezuela the CBA and

the USBL hellip MLB US Army WWII

veteran Henry ldquoHankrdquo Peters died of com-

plications from a stroke at aged 90 He was

a MLB executive for the St Louis Browns

KC Athletics (lsquo65-lsquo71) and Indians (lsquo87-

lsquo91) president of the National Association

of Professional Baseball Leagues the um-

brella group that governs MiLB (lsquo72-lsquo75)

and president and general manager of the

Orioles (lsquo75-lsquo87) hellip Stuart ldquoSturdquo Miller

a P for the Cardinals (lsquo52-lsquo54 lsquo56) Philies

(lsquo56) Giants (lsquo57-lsquo62) Orioles (lsquo63-lsquo67)

and Braves (lsquo68) died at age 87 from an

undisclosed cause hellip USOC At age 96

Maria Cerra died from an undisclosed

cause She was an American fencer who

competed in the womenrsquos individual foil

event at the lsquo48 Summer Olympics hellip

NHL Dan Held a C drafted in lsquo80 by the

Flyers but played for AHLrsquos Mariners (lsquo80

-lsquo82) and most of his career in Germany

until lsquo00 died at age 53 from an undis-

closed cause

By Oscar Haywood

Call 888-885-5552 FOR MORE INFO

10 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

RELATIONSHIPS

9 Reasons You Should Read This Book And Help Change The Conversation About What Healthy Love Is

The new book Loving In The Grown Zone

A No-Nonsense Guide to Making Healthy

Decisions in the Quest for Loving Roman-

tic Relationships of Honor Esteem and

Respect (Balboa Press) has been available

for a few months now and even before any

formal promotional effort the response has

been all but overwhelming with incredible

social media buzz and great reviews at Am-

azoncom and other online booksellers

Now that our official promotional campaign

has begun including appearances on televi-

sion and nationally syndicated radio as well

as our Loving In The Grown Zone Book

Blog Tour we are on a mission to make

Loving In The Grown Zone a national best-

seller This goal is not just about selling

books but our mission to champion what

our society (and especially our children and

young people) desperately needs fewer

dysfunctional broken and destructive rela-

tionships and more loving sustainable rela-

tionships of honor esteem and respect

However we cannot succeed in this mis-

sion without you In fact our primary rea-

son for writing our book and for launching

our GrownZonecom personal growth initi-

ative is to convince as many people as pos-

sible to not only support the Grown Zone

but to join our campaign for ldquoMore Self-

Love Better Decisions and Healthy Rela-

tionshipsrdquo You need to read and share our

book Loving In the Grown Zone Following

are just nine of the top reasons why we be-

lieve yoursquoll agree

1 You want to take a stand for healthy

love Infidelity Violence Disrespect

Abuse Possessiveness Exploitation Reck-

less procreation These and so many un-

loving acts are tolerated and committed in

the name of love As a result love needs

both a defense attorney and an image con-

sultant In fact no other virtue is more

falsely accused Read and share Loving In

The Grown Zone if you want to defend and

stand up for the truth about love

2 You want to prevent unhappy mar-

riages and high divorce rates How many

of us witness weddings and celebrate the

rings the hair the dress the music and the

food and drink at the receptionmdashbut cannot

honestly celebrate the marriage The fact

that half of all marriages end in divorce is

not evidence that the institution itself is

flawed but testament to the fact that a mar-

riage is only as resilient as the foundation it

is built on If you want to promote the self-

loving choices and healthy relationship

standards that prevent unsustainable mar-

riages and make good marriages last read

and share this book

3 You want to help love to reclaim its

true identity Love may be the ultimate and

original victim of identity theft with sex

money ego and self-indulgence among its

perpetrators thanks to popular culture

(including much of ldquorealityrdquo TV) movies

music peers and even preachers and par-

ents We founded Grown Zone and wrote

Loving In The Grown Zone to make the

case that true love is identified by its capac-

ity to bring honor esteem and respect to

people in relationships it is about joy

peace compassion forgiveness patience

affirmation restoration and safety Love is

always healthy and promotes personal

growth and self-love If it doesnrsquot it may be

many things but it is not love Read and

share our book if you agree

4 You are tired of dating and pursuing

relationships by trial and error Without

a commitment to personal growth and self-

love and reliable guidelines for healthy

relationship choices people are left to gam-

ble with their bodies finances emotional

health and physical safety treating the

search for love like the lotterymdashwith simi-

larly horrible odds One in a million may

find healthy sustainable love this way the

rest will get the booby prizes including

fatherless sons daddyless daughters costly

divorces serial infidelity financial abuse

domestic violence and other commonly

accepted features of unhealthy relation-

ships Read and share this book if you want

to change this paradigm for yourself and

others

5 This is not a book-sales campaign Itrsquos

a mission We want to make this perfectly

clear The Grown Zone is not just a cute

branding platform Itrsquos not about getting

Instagram reposts or pandering for follow-

ers with clever memes We are not in a so-

cial media popularity contest We are tired

of stories that start out with ldquothey fell in

loverdquo and end with ldquoheshe cheated onbeat

onabusedkilled himherrdquo We reject the

notion that abuse disrespect and self-

destructive choices should be tolerated by

us as individuals or as a society as accepta-

ble consequences of pursuing and engaging

in romantic relationships If you stand with

us read and share our book 6 You truly want to believe in good

healthy love and you want to help others

to recognize what it is not Loversquos detrac-

tors are bold loud and vocal Yet too many

of us who truly believe in healthy love are

often silent Read and share Loving In The

Grown Zone as the first step in making your

voice heard If you believe in healthy love

step up stand up and speak up

7 You want better for your children than

what you experienced in relationships Many of us have never personally wit-

nessed a healthy relationship in our own

families and communities much less been

taught about how to go about securing one

for ourselves If you are divorced a witness

or victim (actually theyrsquore one and the

same) of partner violence or are currently in

an unhappy marriage you know what it

means to fear that your sons and daughters

are doomed to the same fate Read Loving

In The Grown Zone so yoursquoll know that you

can break the cycle share it to make sure

that you do

8 You are tired of relying on others to

love you and you are ready to commit to

self-love If you are tired of chasing love

and ready to attract it the key is learning to

faithfully and unconditionally give it to

yourself Read and share our book to learn

to become what you desiremdasha healthy per-

son who loves with honor esteem and re-

spectmdashand to attract those ready willing

and able to bring you the same

Alfred Edmond Jr and Zara Green Co-Author

are co-principals of A2Z Personal Growth Enter-

prises producer of The Grown Zone discussion

series which focuses on key themes popularized

via their respective social media platforms in-

cluding their GrownZone Twitter

By Zara D Green and Alfred Edmond Jr

Continued on Page 13

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 11

YOUNG amp TRENDY

Imagine being a young teenager and decid-

ing to participate in a serious march that

you hoped would shed light on the injustic-

es facing Black people in this country as

well as change the unjust laws that were in

place allowing those injustices to be perpet-

uated without consequence

That is what our current generation ndash the

Joshua Generation ndash is up against and that

is what many that have come before them

have had to endure

This year marks the 50th anniversary of an

event that was televised around the world

called ldquoBloody Sundayrdquo and that event be-

came one of the major catalysts behind the

passage of the 1965 Voting Rights Act that

strengthen the voting rights for Black peo-

ple in this country

Inspired by Martin Luther King Jr a young

Black man by the name of John Lewis

joined the burgeoning Civil Rights Move-

ment Lewis was a Freedom Rider spoke at

1963rsquos March on Washington and led the

demonstration now known as ldquoBloody Sun-

dayrdquo

ldquoBloody Sundayrdquo refers to the March 7

1965 civil rights march in Alabama that

was scheduled to go from Selma to the cap-

itol in Montgomery to protest the shooting

death of 26-year old Black activist Jimmy

Lee Jackson who was shot in the stomach

on February 18 1965 by

Alabama State Trooper

James Fowler while the

troopers were breaking up

a peaceful protest in Mari-

on Perry County

Lewis worked with other

Student Nonviolent Coor-

dinating Committee

(SNCC) and Southern

Christian Leadership Con-

ference (SCLC) activists to

assemble and lead over

600 marchers across the

Edmund Pettus Bridge on

the way to Montgomery

Lewis and the marchers

were violently assaulted and driven back by

numerous law enforcement officials after

they crossed the bridge Lewis who still

bears the visible scar on his forehead from

the blow he received from an Alabama

State Troopersrsquo nightstick along with the

other unarmed marchers were beaten and

gassed during the attack while media out-

lets were on hand to cover the event live

The footage of the vicious and heinous at-

tacks deeply shook the country and put nec-

essary pressure on then-President Lyndon

B Johnson to advocate for the passage of

the Voting Rights Act of 1965

Lewis became one of the thirteen original

Freedom Riders and was the youngest of

the ldquoBig Sixrdquo civil rights leaders and the

chairman of the SNCC from 1963 to 1966

some of the most tumultuous years of the

civil rights movement During his tenure

the SNCC opened Freedom Schools

launched the Mississippi Freedom Summer

and organized the voter registration efforts

that led to the pivotal Selma to Montgom-

ery marches As the chairmen of SNCC

Lewis wrote a speech in reaction to the Civ-

il Rights Bill of 1963 where he denounced

the bill because it didnrsquot protect African

Americans against police brutality nor did

the bill provide African Americans the right

to vote In that year Lewis helped plan the

historic March on Washington in August

1963 the occasion of Dr Kingrsquos celebrated

ldquoI Have a Dreamrdquo speech and at 23 was the

youngest speaker that day

It is that same spirit ndash that flows from Lew-

is the last living person who addressed the

1963 March on Washington ndash that has

seemingly found its way inside the hearts

and minds of a new generation of modern

day Civil Rights leaders in this country who

are fighting to shed light on critical issues

impacting the Black community ndash from

police brutality to economic disenfranchise-

ment to political and legal disparity

All across the country we are seeing a

number of young activists that have taken

up the mantle without fear or favor to

speak up and speak out about these issues

and are not backing down

Protesters have been gathering in various

cities to demand accountability in the legal

system following the grand jury decisions

concerning Michael Brown in Ferguson

Missouri Eric Garner in Staten Island New

York and Jordan Baker in Houston Texas

The majority of demonstrations we have

seen have been youth-led movements that

has gotten the attention of mainstream

America and has breathed life into a gener-

ation of young people who had not been as

politically engaged in matters concerning

injustice as they once had been

Young people who are students community

activists and members of grassroots organi-

zations have made it a point to not stop

demonstrating and to keep up the pressure

on key entities in order to have their mes-

sage heard They have implemented ex-

tremely unique activities and messaging in

order to keep their message fresh and to

capture the attention of America

Young people have staged something they

have labeled ldquoa die inrdquo ndash which is the act of

laying on the ground to represent the hours

that Brown lie dead in the street in Fergu-

son

Protesters have added to the traditional ldquoNo

Justice No Peacerdquo chants by incorporating

ldquoI Canrsquot Breatherdquo and ldquoBlack Lives Matterrdquo

messaging

All across the country protesters took to

streets of many of the busiest intersections

in their respective cities in order to get their

message out and stand in solidarity with the

families of Brown and Garner In addition

to the street-side protests many youth de-

monstrators held massive demonstrations

inside of many of the major shopping malls

across the country

Many grassroots activist groups such as the

Houston Justice Coalition held forums and

town hall meetings aimed at local criminal

justice reform and developing plans to-

wards the next steps needed to deal with the

political law enforcement and judicial sys-

tems in the wake of the grand jury deci-

sions involving Jordan Baker Brown Gar-

ner and countless others

Black youth have been desperate for leader-

ship ever since integration and the lack of

mentorship and abandonment has forced

Black youth to find their own way to deal

with the injustices they are witnessing and

up against ndash without even considering those

who should be leading the way

This response to social and community is-

sues is nothing new Hip-hop was formed

because Black youth needed an outlet to

talk about what they were experiencing and

going through

Gangs were formed because Black youth

wanted to know what a family looked and

felt like so many joined gangs to create a

family-like atmosphere and belong to a

family that they felt truly understood them

and related to them

Black youth are no longer seeking to be

marginalized Black youth are seeking re-

spect and justice and will do what they need

to do to be safe have stability and survive

Black Youth Leading the Way in This Modern Day Movement

by Jeffrey L Boney Courtesey of

BlackPressUSAcom

12 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

THE JOURNEY

Consortium Of Faith-Based Leaders Raised Over $100000 During Black History Month for UNICEFrsquoS Efforts to Help

Stop Ebola in West Africa

On February 27 2015 at the Charles H

Wright Museum of African American His-

tory in Detroit noted faith-based leaders

from the area and key officials from the

US Fund for UNICEF

closed out their first-

ever Black History

Month campaign I AM

STOPPINGEBOLA

which raised over $100000 The funds will

support the purchase of over 2350 hygiene

kits that will be distributed in Liberia by

UNICEF to help control the spread of Ebo-

la At $43 each the kits contain soap chlo-

rine gloves and buckets among other

much-needed hygiene items and will be

provided in households and schools at risk

of the disease

The Consortium of Faith Leaders represent-

ed some of the largest African American

organizations in the country with a com-

bined membership of 11 million including

Church Of God In Christ Inc Pentecostal

Assemblies of the World Inc National

Baptist Convention USA Inc Progressive

National Baptist Convention Inc and Ab-

yssinian Baptist Church in the City of New

York The event included a number of

check presentations along with a surprise

donation from the UAW-Ford A number of

county and city officials were also present

to welcome the US Fund for UNICEF to

Detroit where the I AM

STOPPINGEBOLA campaign was hon-

ored with a proclamation from the city Key

officials from the US Fund for UNICEF

first met with members of the Faith-Based

Leadership Consortium in December 2014

to outline a pathway for an ongoing partner-

ship to assist children and families in

Africa

888-885-5552 wwwurbantrendsetterscom

From left to right Bishop Welton Lawrence Michigan - Canadi-

an Jurisdiction Church Of God In ChristDr Monica G Wil-

liams-Davis Managing Director Community Partnership US

Fund for UNICEF Bishop PA Brooks First Assistant Presid-

ing Bishop Church Of God In Christ IncCaryl M Stern Pres-

ident and CEO of the US Fund for UNICEF and Edward G

Lloyd Chief Financial Officer and Chief Operating Officer of

the US Fund for UNICEF

CALL TODAY FOR 2015 SPECIALS

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 13

Donrsquot Miss These Government Deadlines

(NAPSI)mdashWhen it comes to the federal

government getting what you need and

meeting your obligations some dates and

times can be particularly important Herersquos

a look at a few you should know

1 Selective Service Enrollment Every

man is required by law to register with the

Selective Service System within 30 days of

his 18th birthday By registering on time he

stays eligible for federal student loans and

grants many state and municipal jobs fed-

eral job training Workforce Investment Act

programs and US citizenship for immi-

grants He can even submit his information

early at 17 then at 18 he will automati-

cally be registered

Failure to register will delay men from be-

coming citizens until age 31 and can also

result in fines and prison sentences of up to

five years

Many find the easiest and fastest way to

register is to register online at

wwwsssgov In addition Selective Service

ldquomail-backrdquo registration forms are available

at any US post office and some high

schools have a staff member or teacher

appointed as a Selective Service Registrar

2 Pell Grants and student aid Federal

Student Aid provides grants loans and

work-study funds to students attending col-

lege or career school Virtually all men

must register with Selective Service to be

eligible To get the money for which you

qualify you have to meet federal and state

deadlines and your colleges may also have

a deadline Go to httpsfafsaedgov

deadlineshtm Enter your legal residence

and the school year for which you are ap-

plying for student aid Then click View

Deadlines

Generally the earlier you apply the better

3 Health Care February 15 is the deadline

for open enrollment After that you can

only get coverage if you qualify for a spe-

cial enrollment period a 60-day period

following a qualifying life event such as a

change in family status (for example birth

of a child or marriage) or loss of other

health coverage Job-based plans must pro-

vide a special enrollment period of 30 days

You can learn more at

wwwhealthcaregovmarketplace-

deadlines

4 Medicare The Initial Enrollment Period

begins three months before your 65th birth

month and ends three months after your

65th birth month for a total of seven months

(including your birth month) If you miss

this deadline you may have to pay penal-

ties on your monthly premiums More in-

formation is at wwwmedicaregov

Keep these facts and dates in mind to get

your due from the government programs

your taxes support

FAMILY TRENDS

9 Making Loving In The Grown Zone a

national bestseller will strike a tremen-

dous blow on behalf of those who believe

in truly healthy lasting life-affirming

love Itrsquos true Sex sells which is why some

many of us have been brainwashedmdashnot

only by books (with the 50 Shades trilogy a

notable example) but movies music tele-

vision and advertisingmdashto believe that

love is about sex and objectification Put-

ting books like Loving In The Grown Zone

on bestseller lists will show that the need

for healthy love is greater and deeper than

the demand for just sex

We hope that at least one of the above rea-

sons is enough to inspire you to not only

read and share our book but to join our

Grown Zone mission of helping people to

choose ldquoMore Self-Love Better Decisions

and Healthy Relationshipsrdquo (We invite you

to share your own reasons in the comment

section for this post) We are eternally

grateful to those who share our commit-

ment to helping people achieve success

without the mess and to always make the

next decision better We invite everyone as

always to lovemdashand lovemdashin the Grown

Zone If you look forward to celebrating

Excerpted from Loving In The Grown

Zone A No-Nonsense Guide to Making

Healthy Decisions in the Quest for Loving

Romantic Relationships of Honor Esteem

and Respect by Zara D Green and Alfred

A Edmond Jr (Balboa Press) Learn more

about the book at Lov-

ingInTheGrownZonecom

The Grown Zone Continued from Page 10

888-885-5552

JOIN THE UTS

NATION

TEXT 95577

UTSNOW

Newsletter

Event Updates

FREE STUFF

14 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

DIVERSITY TRENDS

Career Town Network Announces 5th Annual Ohio Champions of Diversity Awards Career Fair

Columbus Ohio ndash Career Town Networks

announced that they will host the 5th Annu-

al Ohio Champions of Diversity Awards

Luncheon Career Fair and Workshops on

September 23 amp 24 2015 at the Aladdin

Shrine Event amp Conference Center 3850

Stelzer Road in Columbus Ohio

Over the past 4 years The Ohio Champions

of Diversity Awards has worked in partner-

ship with The Ohio Conference NAACP

representing over 70 Chapters Statewide to

bring ALL Diverse communities together to

celebrate our accomplishments and dedica-

tion to diversity The Ohio Champions of

Diversity Awards is proud to be the First

and Only Awards program in Ohio that

recognizes the diverse efforts of individuals

and corporations

Created by Ohio publishing legend Amos

H Lynch Sr and his nephew Orville

Lynch who also created the annual Martin

Luther King Jr Breakfast in Columbus

Ohio the Ohio Champions of Diversity

Awards are designed to highlight and rec-

ognize the contributions of individuals and

corporations with 500 or more employees

who demonstrate outstanding efforts in Di-

versity Leadership Development Supplier

Workforce and Community Outreach This

year the awards will also include a Diversi-

ty Small Business Award

The Ohio Champions of Diversity Awards

is truly an inclusive event that represents all

persons including African American His-

panic Asian Somali LGBT Disabled

Veterans Emerging and general market

communities said Orville Lynch Founder

Career Town Networks The Ohio Cham-

pions of Diversity Awards program is a

unique one of a kind Annual 2 Day event

that includes an Awards Luncheon and an

on line and in person Career Fair Student

Career Day Panel Discussions and Work-

shops continued Lynch

The Ohio Champions of Diversity Awards

Luncheon is put together and run by All

Ohio Small Minority owned and operated

Businesses that include Career Town Net-

works Spencer 4Higher Media

Whitehouse Media Group T Communica-

tions Black Central Creative and Urban

Trendsetters Media The monies generated

for the Ohio Champions of Diversity

Awards go towards hosting the event and

ldquoStay In Ohiordquo with partial proceeds bene-

fiting the Ohio Conference NAACP and

other diverse non profit organizations

In order to continue to recognize celebrate

and honor Ohiorsquos leaders and corporations

we invite All Ohio communities and busi-

nesses to join us for the 5th Annual Ohio

Champions of Diversity Awards Luncheon

Career Fair amp Business Expo on September

23-24 2015 being held for the last time in

the Beautiful Aladdin Shrine Event amp Con-

ference Center before they close their doors

for good

For more information tickets vendor or

sponsorships contact Sharon S Gordon of

Urban Trendsetters Media at 888-885-5552

or email Sharonurbantrendsetterscom

Watch the Champions of Diversity Promo-

tional Video Online HERE

By Brenda D Spencer

WASHINGTON -- The US Small Busi-

ness Administration (SBA) will launch an

18 state road tour joined by 11 fellow fed-

eral agencies in the SBArsquos Small Business

Innovation Research (SBIR) and Small

Business Technology Transfer (STTR) pro-

grams

The SBIR Road Tour ldquoSeeding Americarsquos

Future Innovationsrdquo is a nationally focused

outreach initiative targeting advanced tech-

nology communities including women-

owned and minority-owned small business-

es in states that have underutilized funding

opportunities through these programs To-

day the agency is launching information on

the tour through wwwsbirgov and will also

launch a blog that will be active up through

the end of the tour in late August

ldquoThe SBA oversees Americarsquos largest seed

fund for small businesses in the STEM

fields The SBIR and the STTR programsmdash

allocates $25 billion a year to small inno-

vators By reserving a specific percentage

of federal RampD funds for smaller firms

Uncle Sam encourages domestic small busi-

nesses to engage in high-growth priorities

and build a strong national economy SBIR

recipients have created breakthroughs in

nanotechnology robotics mobile commu-

nications genetic therapies clean energy

and spacerdquo said Administrator Maria Con-

treras-Sweet

ldquoThe Presidentrsquos 2015 budget embodies the

Administrationrsquos ongoing commitment to

investments in job creation and economic

growth specifically through targeted in-

vestments in science technology and inno-

vation Through this tour we will educate

more small business innovators on how to

take advantage of these programs so that

their entrepreneurial spirit and our invest-

ment drives the next new big technological

breakthroughrdquo said Contreras-Sweet

SBA Promotes Innovation and Technology with National Road Tour

Continued on Page 17

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 15

National Society of Black Engineers amp American Society of Civil Engineers Join Forces to Develop and Retain Next-Gen African-American Engineers

Washington DC mdash The National Society

of Black Engineers the largest student-

governed engineering organization in the

country and the American Society of Civil

Engineers announced their renewed strate-

gic partnership in a ceremony on Feb 24 at

the National Academy of Sciencesrsquo Great

Hall in Washington DC The organiza-

tionsrsquo leaders signed a memorandum of

understanding (MOU) committing to com-

bine their resources and expertise to in-

crease the retention representation and de-

velopment of African-American civil engi-

neers in the US workforce

ldquoNSBE recognizes that it cannot fulfill its

mission without strategic partnerships

with the US engineering communityrdquo

said NSBE National Chairperson Sossena

Wood ldquoThis MOU with our first strategic

partner the American Society of Civil

Engineers is another major step toward

supporting our members building our

organizations growing the number of

underrepresented engineers and accom-

plishing much for the US engineering

professionrdquo

ldquoAs leading engineering professional so-

cieties ASCE and NSBE are uniquely

and strategically positioned to address the

US engineering workforce and innova-

tion challenges our nation facesrdquo said

ASCE President Robert D Stevens

PhD PE FASCE ldquoThis MOU repre-

sents the collaborative actions ASCE and

NSBE are undertaking to attract develop

and retain current and future black civil

engineersrdquo

According to the US Bureau of Labor Sta-

tistics in 2013 African-Americans repre-

sented 55 percent of the countryrsquos engi-

neering workforce and 54 percent of the

civil engineering workforce The statistics

also showed that African-Americans repre-

sented only 34 percent of college students

who earned a bachelorrsquos degree in civil

engineering and 33 percent of those earn-

ing a masterrsquos degree in the same discipline

Under the terms of the MOU NSBE and

ASCE will offer reciprocal memberships

co-sponsor frequent professional develop-

ment continuing education mentoring and

leadership development programming and

promote and support student and local

chapter collaborations The organizations

will also engage in large-scale efforts aimed

at promoting awareness and interest in engi-

neering careers such as an upcoming

IMAX film and educational project ndash

DreamBig (wwwdreambigfilmorg)

Strategic Partnership Leaders of the National Society of Black Engineers (NSBE) and the

American Society of Civil Engineers (ASCE) sign a memorandum of understanding before the

Charles Stark Draper Awards Dinner at the National Academy of Sciences in Washington DC

(left to right) ASCE Executive Director Thomas W Smith III ASCE President Robert D Ste-

vens NSBE National Chair Sossena Wood and NSBE Executive Director Karl W Reid

SBIR and STTR programs bring together

several federal agencies to promote innova-

tion and research around many different

areas of priority For example current

awards support the Administrationrsquos com-

mitment to Alzheimerrsquos disease and other

neuroscience priorities and Brain Research

through Advancing Innovative Neurotech-

nologies (BRAIN) Initiative

Each SBIR Road Tour stop will be hosted

by a local organization committed to sup-

porting technology-based entrepreneurship

and will provide attendees with a face-to-

face opportunity to talk directly to federal

agency program managers and decision

makers

The first series will take place the week of

March 23rd with stops in Louisville Ken-

tucky Nashville Tennessee Atlanta Geor-

gia and Columbia South Carolina The

next stops in the tour during the week of

April 27th are Long Beach Mississippi

Ruston Louisiana Oklahoma City Oklaho-

ma Wichita Kansas and Columbia Mis-

souri Additional tours will hit the north

central and northwest regions Small tech-

nology firms innovators scientists or re-

searchers seeking more information on the

SBIR Road Tour including a listing of all

states to be visited should go to

wwwsbirgov

The highly competitive SBIRSTTR pro-

grams provide the needed impetus for many

advanced technology firms to move from

ideation to commercialization and support

this nationrsquos innovation driven economy

Since the programsrsquo inception there have

been over 150000 awards totaling about

$40 billion that have helped this nationrsquos

innovators de-risk technology and keep the

nation competitive The SBIRSTTR pro-

grams have provided seed funding to com-

panies including Qualcomm iRobot Sy-

mantec and Genzyme

For more information about SBIRSTTR

programs please visit wwwsbirgov

SBIRSTTRmdashContinued from Page 16

RESOURCE SPOTLIGHT BDPA (Black Data Processing Associates) is a non-

profit organization of professionals working in or having interest in the Computer

Science and Information Technology Fields httpsbdpasite-ymcom

DIVERSITY TRENDS

16 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

Successful Sistarsquos To Seek For Business and Personal Success

Black women represent one of the wealthi-

est and most influential demographics on

the planet We are extremely goal-oriented

and career-driven and we are very entre-

preneurial We are more likely to start a

business be successful in business create

jobs and give back to our communities

Many women today are using the internet

as a way to stay connected through social

media network with professionals and start

a new business

During Womenrsquos History Month we wanted

to celebrate Black women who have decid-

ed to develop their careers by producing

online businesses conferences and expos as

well as women only membership sites that

empower and motivate other women by

helping them succeed in life family and

business

Developing a product producing a website

marketing the website and monetizing your

talent is only the beginning to succeeding

online Research the women events and

organizations represented and maybe you

will discover your passion create a new

avenue for wealth and become a Successful

Sista yourself

The goal of Dr Venus Opal Reese is to

teach purpose-driven high-achieving entre-

preneurial Black Women how to identify

monetize and leverage their worth by trans-

forming mindsets creating inspiring and

Rosettarsquos speeches and workshops are

inspiring interactive and informative

designed to help participants take imme-

diate action

Dr Venus Opal Reese

Defy Impossible Business Coach

wwwdefyimpossiblecom Rosetta Thurman

Happy Black Woman

wwwhappyblackwomancom

Sharvette Mitchell

Talk Radio amp Media Coach

wwwsharvettecom

The Sharvette Mitchell Radio Show

features various guests that include

celebrities artists authors small busi-

ness owners public speakers consult-

ants media personality and other influ-

ential people Our goal to motivate

excite and influence

Deborah Owens is hailed as thought leader

and advocate for remedying the wealth

disparities of women and minorities She is

the author of three books most recently

critically acclaimed A Purse of Your Own

An Easy Guide to Financial Security pub-

lished by Simon and Schuster

Deborah Owens

The Wealth Coach

wwwdeborahowenscom

Rachel Wilson Thibodeaux also known

as the SWAG Strategist amp Leverage

Your Brand Coach is Founder and CEO

of SWAG Strategy Solutions SWAG is

an acronym for Strategic Women

Achieve Growth SSS offers business

coaching professional speaking training

and development to women entrepre-

neurs ndash both current and aspiring entre-

preneurs along with sales professionals

Rachel Wilson Thibodeaux

SWAG Strategy Solutions

wwwswagstrategycom

Heal a Woman to Heal a Nation Inc

(HWHN) is a community based organi-

zation that promotes holistic wellness

for women and families through educa-

tion physical and mental health eco-

nomic and self empowerment

Mothyna James-Brightful

Heal a Woman to Heal a Nation

Conference

wwwhwhnorg

Small Business amp Women Empowerment

Coaches

Gina McCualey

Blogging While Brown Conference

wwwbloggingwhilebrowncom

Powerful Events

Blogging While Brown is more than a con-

ference it is a community - an incubator of

creativity collaboration and sustainability

for emerging leaders in digital media and

social change

By Sharon S Gordon

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 17

Ms Ingrid Saunders Jones is the Senior Vice President of

Global Community Connections for The Coca-Cola Com-

pany and Chair The Coca-Cola Foundation (Atlanta GA)

As the leader of Coca-Colarsquos philanthropy efforts the

company has contributed more than $460 million to sup-

port sustainable community initiatives including the His-

panic Scholarship Fund United Negro College Fund

(UNCF) Catalyst the Critical Difference for Women pro-

gram at Ohio State University the International Costal

Clean-up Boys and Girls Clubs of America the National

Council of Negro Women and the World Wildlife Fund to

name a few The Foundation also funds The Coca-Cola

First Generation Scholarship Program for first generation

college students Ms Jones also serves on the boards of

The Coca-Cola Africa Foundation and The Coca-Cola

Scholars Foundation

Extraordinary educator and political leader Mary McLeod

Bethune (1875-1955) founded NCNW in 1935 and envi-

sioned it to be an organization of organizations that would represent the national and in-

ternational concerns of Black women It would also give Black women the opportunity to

realize their goals for social justice and human rights through united constructive action

Today the National Council of Negro Women Inc (NCNW) is a council of 39 affiliated

national African American womens organizations and over 240 sections - connecting near-

ly 4 million women worldwide

National Council of Negro

Women

Ms Ingrid Saunders Jones

Chair wwwncnworg

Successful Sistarsquos To Seek for Business and Personal Success

Lucinda Cross

Activate Conference

wwwactivateconferencecom

Doreen Rainey

Get Radical Conference

wwwgetradicalconferencecom

Jessica Ann Mitchell

Blogger Week

wwwbloggerweekcom

Camika Smith

The BOSS Network

wwwthebossnetworkorg

A dynamic seasoned and no-nonsense

personal and business coach she is the

Founder of the RADICAL Success Insti-

tute and Vice President Operations

Transformation Division in the Steve Har-

vey World Group Focused on showing

people how to take their goals and make

them a reality shersquos built her career

around teaching and training individuals

entrepreneurs and executives on systems

and methods to accelerate success

The Art of Activation is a life changer and

will give you key tactics and strategies to

run in hot pursuit towards your personal

professional and global purpose Founder of

the popular Activate Conference Held

annually Activate presents a series of in-

formative events with the purpose of

ldquoactivatingrdquo the power inside of women

Blogger Weektrade 2015 is a multicultural

festival of bloggers journalists and

social media mavens hosted by Black

Bloggers Connect

As a collective The BOSS Net-

work supports women in their journey to

become independent and successful in

their endeavors utilizing network-

ing Working towards one simple

goal BOSSreg is ldquoBringing Out Successful

Sistersrdquo to build relationships and net-

works to structure a foundation where

women feel supported in their holistic

lives

LaShanda Henry has been developing

websites for over 10 years She owns over

15 web properties and is most passionate

about two things creating positive web-

sites for people of color and helping wom-

en entrepreneurs learn how to build suc-

cessful businesses online

Ms Henry graduated Columbia University

and received her bachelorrsquos degree in

Computer Science in 2002

ldquoMy lifersquos mission is to motivate inform

inspire connect With my mother in mind

I do what I do for parents looking to better

their childrenrsquos lives and for women striv-

ing to live their dreams I love to share

information and build communities online

Itrsquos what I do and who I amrdquo

Some of LaShandarsquos most popular websites include bull Multiple Shades of You Online (an African American Web Portal)

bull BBWO ndash Social Network for Women Entrepreneurs

bull SistaSense Money and Marketing blog

LaShanda Henry

Founder of Black Business Women

Online

Wwwmybbocom

National Organization Online Entrepreneur Success

18 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

BUSINESS TRENDS

Leading the Way ndash Women Leaders Matter

When it comes to successfully running a

business and managing employees women

clearly lead the way ndash Women Leaders

Matter A recent survey conducted by the

Pew Research Center found that most

Americans see women as stronger than or

equal to men when it comes to key leader-

ship traits From being honest and treating

employees fairly to mentoring staff women

executives and managers come out ahead

Thatrsquos great news because recognition of

the many attributes women bring to leader-

ship roles further reinforce the positive im-

pact women have in todayrsquos business world

Add to this the fact that according to new

research from Expert Market the number of

women-owned businesses has nearly dou-

bled in the last 20 years itrsquos easy to see

how women leaders are leading the way

Here are more reasons why women leaders

matter

Shake It Up

Letrsquos face it women leaders shake things

up Men have inhabited corner offices and

board rooms ndash not to mention seats in Con-

gress ndash far too long Having more women in

leadership roles in business as well as a

stronger presence in local and national poli-

tics helps maintain the balance and keeps

the playing fields even

Create Awareness

As women executives take on more and

more significant roles in business it helps

create an awareness of the value profession-

al women bring to a company Whenever

we read about the successes of a top CEO

such as Yahoo Incrsquos Marissa Meyer or

cheer on a woman who has left another

crack in the proverbial glass ceiling we feel

empowered and impassioned to continually

strive for our own professional goals

Encourage Workplace Diversity

As part of a diverse group women business

owners managers and executives are aware

of the many roadblocks they may encounter

on the way to success For those reasons

women leaders are in the perfect position to

pave the way for others by fostering diver-

sity in their companies And although a

recent study found that women bosses are

often penalized for hiring and promoting

other women and minorities we must con-

tinue to move forward ldquoContinue to recruit

diverse talent to meet diversity quotas and

build an environment of color creativity

and culturerdquo says Star Jones President

ldquoMake workplace diversity and inclusion a

corporate priorityrdquo

Inspire the Next Generation

Perhaps the most important reason why

women leaders matter more than ever is the

excitement they ignite in the next genera-

tion of young women Having role models

You do this of course through network-

ing If you want to network with important

people you have to know where they are

and get yourself therehellip

Here are a few ways to do that

Power network within traditional chan-

nels Go to your companyrsquos events

when you get priceless face time with

higher-ups In addition build your net-

work upon the classic infrastructures of

family friends your college alumni

group and professional associations

Join a networking group Find one

whose members span every industry

that will give you a broad understand-

ing of other businesses and exposure to

new clients

Connect with everyone That means

networking up down and sideways

Donrsquot think that to make the CEO chair

by age forty-five you should only in-

teract with managers VPs and trus-

tees Get to know the folks in the mail-

room and the coffee shop janitors the

newsstand operator security officersndash

you never know who might offer a

golden nugget of information that be-

comes your jackpot

Find lsquoem Research where your dream

team members work out get coffee

and eat lunch I am not advocating that

you become a stalker as that would

defeat your purposehellip if you become a

friendly face in your potential dream

team memberrsquos kickboxing class and

then ease into chit-chat and get to know

them slowly you can

ultimately introduce

yourself as a business

owner and propose that

they consider joining

your innovative ven-

ture

Bottom Line Trust

that the law of attrac-

tion will deliver the right people to you with

the best chemistry fit and timing And you

will magically click with your team to live

your dream

Be Where Important People Are

Darnell Smith is the

FounderCEO of Busi-

ness in the Black a online

media and marketing

company based in Dallas

Texas http

businessintheblackcom

Joining a networking

group and attending

annual business net-

working conferences

are a great way to

connect with like-

minded business pro-

fessionals

NAPW defines success as owning your

own power As the largest most-

recognized networking organization of pro-

fessional women in the country spanning

virtually every industry and profession the

National Association of Professional Wom-

en (NAPW) is a powerfully vibrant net-

working community with over 600000

members and nearly 300 Local Chapters

NAPW members have diverse backgrounds

beliefs perspectives and lifestyles with one

common bond - their ability to succeed -

See more at httpwwwnapwcom

By Star Jones Esquire President of National Association of Professional Women

Star Jones Esq

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 19

TECH TRENDS

GET YOUR SITE STATS CALL UTS AT 888-885-5552

Changes In Technology Can Present Opportunity For Small And Midsize Businesses

(NAPSI)mdashThanks to new technology itrsquos

an exciting time for small and midsize busi-

nesses Thatrsquos because many are finding

that increased access to new technologymdash

such as cloud and mobile solutionsmdashcan

provide access to services that were never

within their reach before helping them

grow and be more productive

They are also finding that using old or out-

dated technology can hinder a companyrsquos

ability to do business in a number of

waysmdashfrom security risks and compliance

issues to not being able to implement even

modest changes or updates in software all

of which can significantly hamper a compa-

nyrsquos ability to be successful and competi-

tive

A Shift In Technology

The beginning of one era in technology

often means the end or phasing out of an-

other For example to accommodate the

shift toward modern technology used by a

growing number of small and midsize busi-

nesses Microsoft will end support for Win-

dows Server 2003 on July 14 2015

This means that security patches and up-

dates will no longer

be available after

this period resulting

in a less stable and

less secure techno-

logical infrastructure

if no action is taken

However the good news is that a variety of

easy-to-integrate options are available for

those ready to upgrade including Microsoft

Azure the companyrsquos cloud platform

Cloud solutions such as Azure are designed

to provide small and midsize businesses

with the ability to scale up or down to take

advantage of opportunities or cut costs all

based on their needs

Numerous Benefits

Many small and midsize businesses report

that moving to a cloud platform like Azure

provides a range of benefitsmdashincluding

increased backup capacity enhanced disas-

ter recovery capabilities consistent compli-

ance with regulatory demands and access to

the most modern applications These bene-

fits can help small and midsize businesses

move faster

reduce costs

and ulti-

mately be

more produc-

tive

bull Backup Todayrsquos businesses generate

more data than ever before The cloud of-

fers reliable and economical backup for

data for businesses of any size and it even

automatically replicates data to help guard

against unexpected hardware failures

bull Disaster recovery Backup is a great so-

lution to protect your business from data

deletion and corruptionmdashbut it isnrsquot the

only important factor when it comes to data

Disaster recovery with Azure means your

companyrsquos data and applications will be

replicated in the cloud and accessible at any

time should anything happen to your physi-

cal location

bull Compliance With data security comes

legal and regulatory requirements With

cloud platforms like Azure your security

software will be continually updated mak-

ing it easy for your business to ensure it

remains compliant with unique industry

requirements

bull Modern applications The cloud pro-

vides the infrastructure platform and cus-

tom-made solutions in one place rather

than having to cobble solutions together

piece by piece This helps make it possible

for small or mid-size companies to spend

less time troubleshooting IT issues and

more time on activities that will drive the

business forward

Now is the time to plan your transitionmdash

and Microsoft is here to help For more

information please visit

wwwmicrosoftcomen-usserver-cloud

productswindows-server-2003 To find a

Microsoft partner in your area to assist in

your cloud transition visit

wwwpinpointmicrosoftcom

By embracing more modern up-to-date

technologies small and midsize business-

es are able to innovate in a way that al-

lows them to outpace the competition

WBC OHIO Announcement DreamBuilder

The Womens Business Center is now offering an online interactive Business Plan

DreamBuilder is a unique multi-leveled business skills training program created to help women build their dream of starting or growing their own business The 12 courses teach the basics of starting and growing a business including topics such

Rewards and Challenges of Being an Entrepreneur

Developing Your Business Idea

Who is Your Customer

Who is Your Competitor

Marketing Strategy

The significance of Branding

Pricing and so much more Upon completion you will have an edita-ble business plan Through our online tool you will become a part of the WBC DreamBuilder community You can communicate with other participants through discussion boards and messaging options In addition you will find various sample business forms and useful templates for your business Register at httpwwwdreambuilderorgwbcohio Contact us for further information (614) 732-0981

Empowering women entrepreneurs with the resources and tools to create strong sustainable business

20 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

REAL ESTATE TRENDS

HOME amp STYLE TRENDS

Five Quick Ways To Upgrade Your Home For Resale

(NAPSI)mdashWhether yoursquore considering

cashing in on your equity downsizing trad-

ing up moving for a change of scenery or

relocating for better prospects a few smart

investments and improvements can help

your home stand out from the competition

so you get top dol-

lar Even if yoursquore

not planning on

moving anytime

soon these strate-

gies can maximize

your homersquos value

and increase its

marketability

bull Sprucing up the

exterior If you

think yoursquoll have a

few years before

you move work on

your landscaping

now to give plants

time to mature

Look for easy-care

perennials such as hostas which multiply

on their own If you have less time you can

still achieve a quick makeover by power

washing paths and siding painting or up-

grading your front door and keeping the

lawn watered and weeded

bull Removing eyesores inside Some minor

adjustments can help buyers recognize

whatrsquos great about your home Swap out-

dated fixtures remove wallpaper and give

everything a deep clean Replacements

donrsquot have to be top of the line they just

need to eliminate hang-ups for potential

buyers

bull Improving the kitchenmdashto a point You

probably wonrsquot recoup the cost of a full

kitchen renovation but smaller projects such

as upgrading appliances and painting or

refinishing cabinets can modernize the

space

bull Refreshing rooms with neutral paint This is a time-honored tip for a reason

While seeing your favorite bold hues on the

walls makes you happy potential buyers

may not agree A fresh coat of neutral paint

can help them envision their own belong-

ings in the space

bull Focusing on energy efficiency The right

energy-smart upgrades can assure buyers

theyrsquore seeing an efficient home where util-

ity bills can be minimized Adding insula-

tion to the attic and walls can make a dra-

matic improvement in many homes Con-

sider the windows as well Adding a heat-

rejecting window film such as 3M Sun

Control Window Film can reduce cooling

costs and typically does not change the win-

dowsrsquo appearance Since the window film

can reject up to 99 percent of UV rays it

can protect the investment you made in

your hardwood floors rugs window treat-

ments furniture and artwork

Learn More

For further facts visit www3Mcom

homeimprovement

(NAPSI)mdashThere could be good news for

many households The garage can be so

much more than a storage room where you

hide your kidrsquos soccer cleats lawn mower

and old yearbooks With these five tips you

can make it as organized functional and

aesthetically pleasing as any room in your

house

1 For many the garage is the pri-

mary entry and exit point to the

home but it can also serve as a

terrific storage space for emergen-

cy supplies Check to make sure

your home emergency kit is up to

codemdashreplace batteries in flash-

lights and replenish your canned

food and medical supplies You

may not need them every day of

the year but itrsquos better to be safe

than sorry Also ensure that you

have backup power sources availa-

ble in the event of an outagemdasha

home generator and backup battery for your

garage door opener are proven solutions

that will help maintain accessibility and

functionality for your family no matter the

circumstance

2 While reorganizing take some time to

check your garage door Test the alignment

by disconnecting the door from the opener

once itrsquos disconnected you should be able

to lift the door easily with one hand If the

door is stuck or difficult to lift you should

call an authorized dealer for an inspection

Also be mindfulmdashif your garage door

opener was installed prior to 1993 itrsquos

probably time to have it replaced as it may

not be equipped with the latest safety fea-

tures such as photo eyes

3 When cleaning the garage homeowners

tend to think of horizontal spacemdashclearing

out boxes on the floor moving gardening

equipment and power tools over to the

sidemdashbut freeing up vertical space can be

just as important Instead of piling contain-

ers on the floor think about installing wall

shelves to maximize space If you want to

clear up additional overhead for a larger

car a hanger for bikes or other large pieces

of sporting equipment consider replacing

your overhead garage door opener

4 Yoursquove organized and upgraded your

garage but yoursquore not done yetmdashyou need

to be sure your garage is a safe place for

friends family and pets Store flammable

propane tanks outdoors and invest in a 5- or

10-pound fire extinguisher in case of emer-

gencies Lock up any other dangerous

chemicals

5 A good cleaning ultimately helps in-

crease convenience and peace of mind and

that premise can extend beyond organiza-

tional tips

Creating a clean functional space will pro-

vide the peace of mind you want and de-

serve You can turn your home into an or-

ganized retreat and your garage into a func-

tional space-saving area you can enjoy year

after year

Spring Cleaning 101 Find Extra Funds and Freedom By Decluttering Your Garage

How a few quick touch-ups can create added value to your

home

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 21

TRENDY PALETTE

(NAPSI)mdashSo many people are grilling out-

doors year-roundmdasheven when temperatures

dip below freezingmdashthat Weber Grills the

company that launched the grilling revolu-

tion more than 60 years ago has released its

top tips for hearty grillers who simply

wonrsquot give up the distinctive flavors that

only an outdoor grill can deliver

ldquoMore than half of grill owners grill year-

roundmdashand 35 percent grill when the

temperature drops below freezingrdquo

said Kim Lefko Executive Vice Pres-

ident AMERICAS Weber-Stephen

Products LLC ldquoOur annual Weber

GrillWatch Survey reveals the top

reason people brave the cold is be-

cause they feel everything tastes better

grilled They also tell us itrsquos because

they see grilling as an adventure itrsquos

lsquome timersquo and itrsquos lsquofootball seasonrsquordquo

Whether grilling for one or two or to

add some flair to your next party be sure to

bundle up on your way to the grill and arm

yourself with these essential tips from We-

ber

bull Plan on adding five to 10 minutes to the

normal time it takes to preheat your grill in

the warmer months

bull Even when itrsquos cold outside never grill in

an enclosed space that can trap deadly car-

bon monoxide such as inside a garage or

under an overhang

bull If yoursquore lookinrsquo you ainrsquot cookinrsquo Resist

the urge to lift the lid Repeatedly opening

the grill will let precious heat escape ulti-

mately increasing your grilling time

bull Use a thermometer to measure the internal

temperature of foods for delicious results

every time

bull Have backup fuelmdashcharcoal and pro-

panemdashon hand in the winter as the grill will

typically require more fuel than during the

warmer months

bull Grill what you know Cold weather is the

time to stick with the tried-and-true recipes

you know by heart to maximize efficiency

at the grill

bull Position gas grills so the wind is perpen-

dicular to the gas flow and not blowing the

flame down the burner tubes

bull Keep your grill covered to protect it from

the elements

bull Snow gloves are not barbecue gloves

Make sure you have on heat-resistant

gloves when operating your grill

For additional cold weather grilling tips

visit wwwwebercomweber-nationblog

how-to-grill-in-the-winter

Essential Tips For Year-Round Grilling

888-885-5552 inforbantrendsetterscom

URBAN TRENDSETTERS INTRODUCES

NEW APPS FOR RESTAURANTS amp MORE

22 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

HEALTH AND WELLNESS

by Bruce Johnson

heart attack survivor and news reporter-

anchor

(NAPSM)mdashldquoForty-two-year-old black

male probable heart attackrdquo To this day

the paramedicsrsquo words as they rushed me to

a Washington DC hospital ring in my

ears

It began as a normal Thursday cover-

ing news as a street reporter in the

toughest part of our nationrsquos capital

When the severe pain in my chest

began I tore open the top buttons of

my dress shirt and loosened my tie to

no avail After a few failed attempts

to shake off the pain I was rushed by

ambulance to the local hospital

As I was rolled into the emergency

room my shirt was cut off an IV

needle was stuck in my arm and

monitoring leads were stuck to my

chest I was given medication to dis-

solve any blood clots and restart

blood flow to my heart An electrocardio-

gram showed that I had had a type of heart

attack called ldquothe widow makerrdquo An artery

was abruptly and completely blocked Fifty

percent of patients who have this type of

heart attack die before they get to the hospi-

tal

My cardiologist was concerned I was

young to be having a heart attack and was

outwardly in good health

Two years before my heart attack with a lot

of help I had quit smoking and eliminated

all alcoholic drinks However my job as a

reporter for a top news station was inherent-

ly stressful I often grabbed fast food as I

tried to balance professional responsibilities

with family time It had all caught up with

me

Later that night my chest pain came back

and I was flown to another hospital where

an emergency angioplasty was performed to

widen the obstructed artery

I was in intensive care for several days be-

fore starting inpatient cardiac rehab Within

2 weeks I was walking and ready to go

home I continued my supervised cardiac

rehab as an outpatient for another 6 weeks

Determined to learn why I had my heart

attack and what I could do to prevent anoth-

er one I relied on what I did best research

and investigation I asked my family about

our history of cardiovascular disease I read

articles and listened intently when the nurs-

es and doctors explained about my blood

pressure pulse weight and medications I

worked with a nutritionist who told me that

if I ate mostly fresh fruits and vegetables

broiled fish and chicken and lower-fat

foods I could occasionally enjoy spare ribs

at family get-togethers

I had always been athletic before my heart

attack but I knew I needed an activity that

Hey Man Itrsquos Time We Have A Heart-to-Heart

Continued on Page 23

Bruce at work amp play

after surviving heart

attack

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 23

DIET FREE LIFE PROUD SPONSORS OF THE NEW UTS

FITS amp TRENDY MAGAZINE gave me control of my heart speed I start-

ed by running on a treadmill and then

moved my runs outside I listened to my

body but wasnrsquot afraid to push myself

I saw my doctors regularly to make sure

my heart was functioning at its best My

health care team was stunned by my recov-

ery often calling me a miracle which felt

great But not as good as knowing I was

living healthy tracking and controlling my

blood pressure and taking care of myself

Despite my progress I needed to prove to

myself that I was healthy Since running

had be come my passion I entered the

Marine Corps Marathon With clearance

from my doctor on October 22 2000mdash

eight years after my heart attackmdashI ran

262 miles When I crossed the finish line

I knew my heart attack hadnrsquot defeated or

defined me

I know I was spared My story could have

turned out differently and I am grateful for

this gift of life But do you know what

This could be you Heart disease remains

the leading cause of death in America

If you learn anything from my story I

hope itrsquos that YOU have to take care of

yourself and your heart No one else can

do it for you During American Heart

Month and all through the year make

your heart a priority Know your blood

pressure and keep it in control Donrsquot

smoke Eat less fatty salty and greasy

food and more fruits and vegetables Make

an appointment with your doctor Free

resources and information are available

from Million Hearts at

http1usagov1AU65x6 Take it from

me taking action today could save your

life tomorrow

HeartmdashContinued From Page 22

24 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

BEAUTY AND FASHION TRENDS

Inspiring Beauty 50 Years of Ebony Fashion Fair

The first-ever exhibition on the Ebony

Fashion Fair Inspiring Beauty explores the

50-year history of the charity fashion spec-

tacle that redefined the concepts of beauty

style and empowerment for African Ameri-

cans by examining the history of the show

and its director and producer Eunice W

Johnson

Inspiring Beauty showcases nearly 100 ob-

jects including ensembles and accessories

displayed on fully stylized mannequins to

recreate the runway experience as well as

archival photographs video and Johnsonrsquos

personal effects to tell the full story of these

unparalleled events At the center of this

dynamic show are the stunning gowns

feathered coats and statement designs seen

in the 40 garments selected from a collec-

tion of thousands Johnson amassed in five

decades

Works by designers including Stephen

Burrows Christian Dior Christian La-

croix Bob Mackie Missoni Jean Patou and Sarli illustrate themes of vision inno-

vation and power as exemplified by John-

sonrsquos entrepreneurial spirit flair for fash-

ion and philanthropic goals as co-founder

of Johnson Publishing Company publisher

of Ebony and Jet magazines

Exhibition highlights include garments

from fashion greats such as Valentino

Pierre Cardin and Alexander McQueen

for Givenchy before they reached world-

renowned status An Yves Saint Laurent

lsquoPicassorsquo cocktail dress Nina Ricci even-

ing ensemble of a shirred jumpsuit and ruf-

fle coat Karl Lagerfeld for Chloeacute beaded

gown Vivienne Westwood animal print

evening gown and Emanuel Ungaro two

piece bridal gown are examples of the spec-

tacular trends of fashion and attitude of

style

Developed by the Chicago History Museum

in cooperation with Johnson Publishing

Company Inspiring Beauty offers an un-

precedented multisensory experience to

visitors who have never attended an Ebony

Fashion Fair as well as reconnects those

who experienced it first-hand

TOUR SCHEDULE Museum of Design Atlanta GA

October 18 2014 ndash January 4 2015

Milwaukee Art Museum WI

February 5 2015 ndash May 3 2015

Minnesota History Center St Paul MN

May 22 2015 ndash August 16 2015

Charles H Wright Museum of African

American HIstory Detroit MI

September 18 2015 ndash January 3 2016

Memorial Art Gallery of the University

of Rochester NY

January 30 2016 ndash April 24 2016

Bellevue Arts Museum WA

May 20 2016 ndash August 12 2016

The George Washington University Mu-

seum and The Textile Museum Wash-

ington DC February 10 2017 ndash June 4 2017

Eunice Johnson at work 1970 Photo

courtesy of Johnson Publishing Compa-

Eunice Johnson with designer Yves

Saint Laurent 1972 Photo courtesy of

Johnson Publishing Company LLC

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 25

ldquoMaking pretty faces is my specialty

Sara King

Professional Makeup Artist

614-900-1033 wwwstyleseatcomsarakingbeauty

Special

Events

Free-Lance

Make-Up Parties

BEAUTY amp FASHION TRENDS

Available at DrsquoAndrearsquos Hair Studio

DrsquoAndrea Brown Master Designer

2151 E Dublin Granville Road Suite F

Columbus OH 43229 P 614-636-2298

5 STAR HAIR MAYVEENCOM

Natural Straight

Deep Wave

Curly Wave

Loose Wave

FREE BUSINESS OPPORTUNITY

CALL TODAY

If yoursquore like me yoursquove got a random col-

lection of carrier and essential oils some-

where in your beauty arsenal If yoursquore like

me said random collection of essential and

carrier oils is mostly just sitting there col-

lecting dust and taking up space on your

shelves Many of us aspire to be gung-ho

DIY mixtresses in our down time but life

doesnrsquot always have that in store for us In

fact sometimes we buy products we donrsquot

need and make aspirational plans that wersquore

going to learn how to use them That

doesnrsquot always happen Irsquom here to help

you sift through the clutter

First things first ndash let me introduce you to a

recipe book you should check out ndash Natural

Beauty Alchemy Make Your Own Organic

Cleansers Creams Shampoos Serums

Balms and More Itrsquos written by fabulously

named licensed pharmacist and expert

healthcare professional Fifi M Maacaron

and features more than 100 easy to follow

recipes for skin and body IMO itrsquos pret-

ty light on hair recipes but it offers helpful

and simple recipes for bellas who want to

make their own toner or serum or even per-

fumes from essential oils With permission

from the publisher I got access to a few

exclusive recipes ndash you gotta get the book

for the rest I specifically requested the

breakdown for the ldquo3-in-1 Lazy Blendrdquo ndash

you KNOW I love a good multi-use prod-

uct A DIY multi-use product SOLD

Herersquos the breakdown courtesy of The

Countryman Press

3-in-1 Lazy Blend ndash Makeup Remov-

er Toner amp Night Oil

What could be better than a makeup remov-

er that is also a toner and an anti-aging

night oil all in one bottle This formula

softens the skin and nourishes it While the

composition of jojoba oil is very close to

that of the skinrsquos own lipids and it doesnrsquot

clog pores wheat germ oil is rich in vita-

mins and minerals that prevent aging

Chamomile tea and rose water are extreme-

ly skin friendly and help alongside glycer-

in balance moisture levels Keep this oil-

water mix handy especially when you have

little time and energy left at the end of the

day

INGREDIENTS 2 ounces (60 ml) rose water

1 tablespoon almond oil

1 tablespoon jojoba oil

1 tablespoon wheat germ

1 ounce (30 ml) chamomile tea (at room

temperature)

1 teaspoon glycerin

5 drops vitamin E oil

Note You can substitute witch hazel for

rose water in case of oily skin

INSTRUCTIONS 1 Mix the above ingredients adding one at

a time Shake well and then transfer to a

spray bottle

2 Shake vigorously to disperse oil droplets

before spraying onto a cotton disc or ball

Wipe the face and neck repeating if neces-

sary to remove makeup completely

3 You do not need to rinse or follow with a

toner or night oil because this formula does

it all

4 Store the bottle in a cool place away from

sunlight and heat

Try This DIY Beauty Recipe ndash the 3-in-1 Makeup Remover Toner amp Night Oil

By Patrice Grell Yursik

Founder Afrobellacom

26 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

ARTS AND ENTERTAINMENT

NEW YORK NY and UNIVERSAL CITY Calif ndash The biggest names in en-tertainment will bring the music of the iHeartRadio app to life on Sunday March 29 for the second edition of the iHeartRadio Music Awards hosted by Oscar and Grammy award winning actor and musician Jamie Foxx The event will air live on NBC from 8-11 pm ETPT from the historic Shrine Auditorium in Los Angeles and will be broadcast sim-ultaneously on iHeartMedia stations na-tionwide and across the iHeartRadio

digital music platform

The three hour telecast will truly reflect Americarsquos favorite music and will show-case the yearrsquos most popular artists and songs determined by the iHeartRadio Chart and fan voting through iHeartRa-dio stations nationwide The evening will include performances by Rihanna Iggy Azalea Sam Smith Madonna Ja-son Aldean Jamie Foxx Meghan Trai-nor Jason Derulo Jennifer Hudson Kelly Clarkson Snoop Dogg Nate Ruess Alesso and Florida Georgia Line

along with appearances from Taylor Swift and more This yearrsquos iHeartRa-dio Music Awards will also feature un-

expected collaborations from some of

the top names in music

ldquoThis is the night we celebrate the big-gest songs and artists we played for fans on our iHeartRadio stations across America and on the iHeartRadio app over the past year along with a look at whats coming in 2015rdquo said John Sykes President of Entertainment En-terprises for iHeartMedia Inc ldquoAnd who better to host than both a Grammy win-ning musician and Oscar winning per-former Jamie Foxx This is going to be an amazing star packed Sunday night of

music on NBC

ldquoIrsquom so excited that Jamie Foxx is taking the reins at this yearrsquos iHeart awards He is the perfect choice to lead this extraordinary night of music and celebrity artists said Paul Telegdy President Alternative and Late Night

Programming NBC Entertainment

2014 was such an incredible year for so many artists across different genres so

its great to see them get the recognition they deserve said Tom Poleman Pres-ident of National Programming Platforms for iHeartMedia Whether theyre new to the scene or industry veterans each artists journey is exciting to follow from their first radio spin to their first

iHeartRadio Music Award nomination

The iHeartRadio Music Awards is the night in music where the indus-tryrsquos top artists get to shine in a relaxed and fun atmosphere and celebrate their own achievements as well as those of their peersrdquo said Ian Stewart President of Done +

Dusted Inc

Category finalists for the iHeartRa-dio Music Awards were announced on February 4 with 2014 iHeartRa-dio Innovator Award winner Pharrell Williams making a special appear-ance on NBCrsquos TODAY show to

reveal this yearrsquos Artist of the Year nomi-nees Social voting through iHeartRadio stations nationwide for the Best Lyrics Best Fan Army and Renegade catego-ries will run through Friday March 20 Category finalists (by alphabetical order) are

JAMIE FOXX TO HOST IHEARTRADIO MUSIC AWARDS LIVE ON NBC Sunday March 29 (8-11 PM ETPT)

Rihanna Iggy Azalea Sam Smith Taylor Swift Madonna Jason Aldean Jamie Foxx Meghan Trainor Jason Derulo Jennifer Hud-son Kelly Clarkson Snoop Dogg Nate Ruess Alesso and Florida Georgia Line

Continued on Page 27

Jamie Foxx

Rihanna

Snoop Dogg

Jennifer Hudson

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 27

EVENTS

The Urban Trendsetters List of 2015 Media Sponsorship is GROWING NATIONALLY amp FAST

Events Include but NOT limited to

Whorsquos Who Publishing Book Unveiling Receptions for Atlanta GA other city announcements soon

The African American Male Wellness Walk Atlanta Detroit Washington DC Niagara Falls

2015 Champions of Diversity and Career town Network Career Fair-Columbus OH and Atlanta GA

The African American Film Festival-New York City

FOR MORE INFORMATION ON ADVERTISING SPONSORSHIP OR VENDOR OPPORTUNITIES LOG ONTO WWWURBANTRENDSETTERSCOM EVENTS

CALL Mykayla Bryant or Sharon S Gordon at 888-885-5552

EMAIL mykaylaurbantrendsetterescom or Sharonurbantrendsetterscom

Artist of the Year

Ariana Grande

Iggy Azalea

Luke Bryan

Sam Smith

Taylor Swift Song of the Year

All About That Bass - Meghan Trainor

All of Me - John Legend

Happy - Pharrell Williams

Shake It Off - Taylor Swift

Stay With Me - Sam Smith Best Collaboration

Bang Bang - Jessie J + Ariana Grande + Nicki Minaj

Dark Horse - Katy Perry featuring Juicy J

Fancy - Iggy Azalea featuring Charli XCX

Problem - Ariana Grande featuring Iggy Azalea

Talk Dirty - Jason Derulo featuring 2 Chainz

Best New Artist

Bastille

Cole Swindell

Iggy Azalea

Meghan Trainor

Sam Smith Country Song of the Year

Bartender - Lady Antebellum

Burnin It Down - Jason Aldean

Dirt - Florida Georgia Line

Give Me Back My Hometown - Eric Church

Play It Again - Luke Bryan Hip HopRampB Song of the Year

Dont Tell Em - Jeremih featuring YG

Drunk in Love - Beyonceacute featuring Jay Z

Flawless - Beyonceacute

Loyal - Chris Brown featuring Lil Wayne and Tyga

New Flame - Chris Brown featur-ing Usher and Rick Ross

Dance Song of the Year

Animals - Martin Garrix

Blame - Calvin Harris featuring John Newman

La La La - Naughty Boy featuring Sam Smith

Summer - Calvin Harris

Waves - Mr Probz

Alternative Rock Song of the Year

Come With Me Now - KONGOS

Do I Wanna Know - Arctic Mon-keys

Fever - The Black Keys

Something From Nothing - Foo Fighters

Take Me to Church - Hozier Best Lyrics

All of Me - John Legend

Blank Space - Taylor Swift

Counting Stars - OneRepublic

Habits (Stay High) - Tove Lo

Stay With Me - Sam Smith

Thinking Out Loud - Ed Sheeran

Best Fan Army

5SOSFAM - 5 Seconds of Summer

Arianators - Ariana Grande

Bey Hive - Beyonceacute

Team Breezy - Chris Brown

Sheerios - Ed Sheeran

Church Choir - Eric Church

Directioners - One Direction

Selenators - Selena Gomez

Mendes Army - Shawn Mendes

Swifties - Taylor Swift Renegade Award presented by the All New 2015 Jeep Renegade

Brantley Gilbert

Charli XCX

Hozier

Iggy Azalea

Meghan Trainor

This year the iHeartRadio Music Awards is partnering with the Jeep brand to pre-sent the first-ever ldquoRenegade Awardrdquo The ldquoRenegade Awardrdquo celebrates emerging standout artists who have bro-ken boundaries while staying true to themselves These artists defy conven-tion to create new musical lanes that are distinctly their own They are authentic and passionate with the talent to stretch the limits and do something extraordi-

nary

The iHeartRadio Music Awards will be executive produced by John Sykes Tom Poleman and Liz Kelly of iHeartMedia along with Ian Stewart and Hamish Hamilton of Done and Dusted Inc who will also produce the show for NBC Stu-

dios Hamilton will also direct

Proud partners of this yearrsquos events in-clude the All New 2015 Jeep Renegade

and Taco Bellreg

For breaking news and exclusive iHeartRadio Music Awards content visit iHeartRadiocomawards or follow the social buzz on Twitter Facebook Insta-

gram and Google +

IHeart - Continued From Page 25

ARTS AND ENTERTAINMENT

28 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

TRAVEL TRENDS

FOR VENDOR AND SPONSORSHIP INFORMATION CONTACT SHARON S GORDON 888-885-5552

(NAPSI)mdashFor those looking to take an

upscale road trip but who want to get the

most for their money there are several tips

and tricks to keep in mind when planning a

getaway

Time Your Trip-If your dates are flexible

try traveling to your selected destination

during its off-season Hotels often drop

their rates to attract business when crowds

thin out and you can score a great deal

while avoiding a tourist rush Try a moun-

tain destination before ski season is in full

swing or a famous site such as the Grand

Canyon on a weekday during the school

year

Take Advantage of Luxury Partnerships-

Luxury brands often partner to provide their

customers with added value To take your

road trip up a notch from the moment you

pull out of your driveway a special edition

Crafted Line of vehicles from Lexus comes

equipped with a beautiful two-piece set of

tailor-made Tumi luggage The Lexus

Crafted Line features an Ultra White exteri-

or with Obsidian door handles side mirrors

and grille Eye-catching seats contrast

stitching headrests and door panels are

either two-tone BlackScarlet or Black

Cabernet Models include IS 250 F SPORT

LS 460 F SPORT and GS 350 F SPORT in

RWD and AWD RX 350 AWD F SPORT

and ES 350

The limited edition Tumi duffel bag set was

specifically designed to match the vehicles

for grille-to-trunk coordination Lexus own-

ers can find additional pieces of this origi-

nal luggage set and other exclusive offers at

LexusDriverscom A Meguiarrsquos New Car

Care Kit is also included as another extra

bonus for Crafted Line owners

Search for Package Deals-Regardless of

when you travel try to look for a hotel of-

fering a package deal to capitalize on your

travel investment Many upscale hotels of-

fer credit toward their on-site restaurants

bars or spas when you book in advance

online Hotels in areas such as Napa Valley

or other wine country destinations may

partner with nearby wineries to offer its

guests exclusive deals on tastings and tours

For example The Allison Inn amp Spa in Or-

egonrsquos Willamette Valley offers Lexus

owners the chance to sample three distinc-

tive local wines and receive a complimen-

tary bottle of their favorite The resort also

has an on-site fleet of Lexus vehicles avail-

able for guests to drive eliminating the

need for a rental car

Take the Scenic Route-The great thing

about road trips is that you can skip the

crowded expensive attractions and enjoy

the view from the comfort of your car seat

And all passengers will be happy to spend

more time taking in free scenic sites along

the way Take advantage of natural wonders

and roadside attractionsmdashsuch as New

Yorkrsquos scenic Finger Lakes region or

kitschy Route 66 sitesmdashwhenever possible

With these tips and tricks and a little ad-

vance planning yoursquoll save time and money

while elevating your road trip Find out

more at wwwLexuscomcraftedline

Elevate Your Next Road Trip By Seeking Out Added Value

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 29

AUTO TRENDS

When The Check Engine Light Is On Donrsquot Ignore It

Donrsquot take this lightly One of the most

vital signals of an improperly functioning

vehicle is the check engine light and when

illuminated it alerts the driver to a variety

of existing potential problems Neverthe-

less vehicle checkups

during car care events

throughout the country

reveal that the check en-

gine light is on in nearly

one out of 10 vehicles

Some common malfunc-

tions that can cause the

check engine light to illu-

minate include a faulty

oxygen sensor mass air-

flow sensor or spark

plugs and wires If the light flashes the

condition is more critical and must be

checked immediately to prevent severe

damage which may include catalytic con-

verter damage

ldquoWhen the check engine light comes on it

means that a vehicle system such as the

ignition fuel injection or emission control

is not operating properly even if the vehicle

appears to be running normallyrdquo explained

Rich White executive director Car Care

Council the source for the ldquoBe Car Care

Awarerdquo campaign promoting regular vehi-

cle care maintenance and repair

ldquoA glowing check engine light doesnrsquot

mean you have to immediately pull the car

to the side of the road but it does mean you

should get the car checked out as soon as

possible Ignoring the warning light could

result in costly repairs At the very least the

light could alert you to an engine problem

that is negatively impacting fuel economyrdquo

he added

When scheduling service make sure the

automotive shop that examines your vehicle

has professional technicians who are trained

and certified in OBDII diagnosis and repair

The technician will connect your vehiclersquos

computer system to a diagnostic scan tool

which will indicate why the light was acti-

vated

At the same time the technician can ana-

lyze idle speed throttle response engine

temperature fuel system pressure manifold

vacuum exhaust emission levels and many

other key indicators Once the problem is

fixed the carrsquos computer is reset to initiate

its release process The technician should

then be able to tell you what needs to be

done and discuss potential warranty cover-

age and further testing if necessary

For a free ldquoCar Care Guiderdquo or for further

information visit wwwcarcareorg

Donrsquot be in the dark

about your enginersquos

problem when the check

30 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

Christa Payne Area Manager 614-778-1958

christapayneaolcom Undercoverwearcomchristapayne

Call me to book your Special Girls Night Party

Business Opportunity

Changing Womenrsquos Lives

REGISTER YOUR BUSINESS IN OUR ONLINE BUSINESS DIRECTORY FREE AT WWWURBANTRENDSETTERSCOM UTS BIZ LIST

ARE YOU A TRENDSETTERS

Urban Trendsetters wants to spotlight you and your busi-

ness

Send your us your photo and brief introduction to Sha-

ronurbantrendsetterscom Subject Business Spotlight

SELL YOUR STUFF

UTS Classifieds

All print classified ad will get

FREE placement online

One Week $25 Two Weeks $40 One Month $75 Includes 1 photo up to 500 characters

Call Urban Trendsetters

Today

Your ad could be here for as low as

a $150 investment

Call Urban Trendsetters Today

888-885-5552

Urban Trendsetters Business Directory

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 31

FINANCIAL ADVISOR

Registered Investment Advisory Firm is

currently expanding throughout

Ohio We are in search of Independ-

ent Investment Advisor Representatives

Must be self-motivated professional and

willing to take direction If you have a

financial or insurance back round we

encourage your response We work with

Globally Recognized Money Manag-

ers Strong Ethics and complete transpar-

ency with clients relationships is essen-

tial Please contact Hardiman Invest-

ment Management Inc 614-209-

9748 or submit a resume via e-mail to

FREELANCE WRITERS

Do you love to write Urban

Trendsetters is growing and we

are looking for writers

If you are good writer love con-

necting with people and enjoy relay-

ing empowering information UTS is

the place for you Contact Sharon S

Gordon at 888-885-5552 for more

information or send email to in-

fourbantrendsetterscom

CLASSIFIEDS UTS Online Classifieds The Urban Trendsetters allow our customers the opportunity to submit their classified ads and pay online You may add photos videos and links to your classified ads You may also choose to upload current display ad As with our coupons our classified ads are available in print online via e-blast in our weekly top classified blast as well as front page top classified listing feature on our website

MEDIA SALES

Earn Extra Income for the Holidays

Urban Trendsetters wants to increase your

sales staff We offer a variety of media ser-

vices and we serve many different industries

If you are a professional individual seeking

unlimited income potential give us a call to-

day at 888-885-5552 or email

salesurbantrendsetterscom NO EXPERIENCE NECESSARY

Have you tried that crazy wrap thing

We NEED Distributors NOW The It Works Ultimate Body applicator is a first to market product like NOTHING you have ever seen before The Ultimate Body

Applicator is a all natural non woven cloth that is site specific ANYWHERE you place is its going to TONE TIGHTEN and FIRM in

as little as 45 minutes Reduces the appearance of cellulite and varicose veins No its not water weight loss No it wont come back over

night and YES IT WORKS Donrsquot believe Try if for YOURSELF Call Mykayla Bryant Diamond Director at 937-532-8295

UTS FREE CARD

Ever wondered how your business could

profit from a Pre-Paid Card and the PPC

industry Contact UTS Free today at

614-526-8871 or email

utsfreecardgmailcom

Urban Trendsetters and Career Town Network Host STEM

Virtual Career Fairs

The purpose of this conference is to follow the governments lead in its STEM or Educate to Innovate model Our 4 goals are

1 Bring more awareness and emphasize the importance of in our educa-

tion system and encourage students to pursue degrees and careers in

STEM

2 Create more teachers and educators in the STEM areas

3 Create more diversity and careers in STEM for women and minorities

4 Create and develop relationships between corporations colleges uni-

versities and educators that will provide more positions of internships for

For Registration Vendor and Sponsorship Opportunities and Information

Call 888-885-5552 Email

Sharonurbantrendsetterscom wwwurbantrendsetterscom

Register for Your FREE Career Town Account

March- Celebrating Women of Diversity

AprilmdashHealthcare May-Internship amp Summer Opportunities HBCU

This series of career fairs will allow recruiters and job seekers to interact

one on one from the comfort of office and home Each week is dedicated

Logistics amp Warehouse Professional Healthcare and STEM

Classified Ads

$25 amp up

Your Ad

Could Be

HERE

32 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

Urban Trendsetters is YOUR NEW Online Marketing Department

SECURE YOUR ACCOUNTS TODAY Urban Trendsetters Brand Establisher amp Booster

Call 888-885-5552 for a FREE Consultation

The next most important things to secure for your brand after acquiring your domain name are the account names and profiles

on social media blogs and local directories

We all know that it is optimal to have a domain name that exactly matches your brand name or business name The same is true for

your account names as well as the URLs of your profiles on social media blogs and directories Your accounts on Web

properties are part of your brand presence and so securing your accounts

Establishing your accounts with optimal branding is of great

importance

ALL FOR $799

Page 4: March 2015 Women's History Month

4 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

Publisherrsquos Page

I am not sure who first coined this phrase

ldquoAct Like A Lady Think Like A Manrdquo but

surprisingly enough I would place my last

bet it was a woman since we have been led

to believe that this means being harder or

tougher However comedian turned author

and media mogul Steve Harvey created an

absolute frenzy around ldquoAct Like A Lady

Think Like A Manrdquo through his books

movies and public speaking platform all of

which I completely enjoyed by the way he

was referring to how we as women should

approach love commitment and relation-

ships The advice was great and on point

however how does this serve us in our ca-

reers family and business success

I attended a recent event in which Lisa

Price Founder of Carolrsquos Daughter was a

guest speaker and she was talking about a

time in which she was on a panel of busi-

ness ownerrsquos one woman herself and sever-

al men The question she in particular was

asked was ldquohow do you balance home and

businessrdquo Her question to me and the

current audience was ldquowhen was the last

time you heard a man being asked this

questionrdquo As I thought about it for a mo-

ment and replied to the guests at my table

never

As a woman who has interviewed both men

and women I am guilty I have asked

women this question of balance but I donrsquot

recall ever asking a man nor do I ever recall

hearing a man asked write a book or speak

about or attended a conference or expo

where it was a topic of a manrsquos discussion

Why is that Why are we expected to be

able to be all things to all people at all

times Why is it that we are expected to

raise the children (married or single mother)

run the household hold down a full-time

position and take care of our man and do it

all with a smile Why The answer is sim-

ple because we have proven that we can

For centuries we were told that we were the

ldquoweakerrdquo sex Well for some of us this

may be true physically depending upon the

man and the woman (I have seen some cra-

zy videos on YouTube) but I would be

willing to argue to my dying day that this is

where the truth of that statement ends The

greatest example of this and you have un-

doubtedly seen this before would be if the

woman of the house goes on strike and the

man has to take on the responsibility of not

only his job as does she but also the run-

ning of the household complete with 22

kids of coursehellipnow letrsquos see who the

stronger sex is Where will he find bal-

ance I am told that if you try this at home

it may bring about a new respect for ldquothe

weaker sexrdquo I myself was a single mother

so every day was a challenge of balance

strength and purpose but that my friend is

a different subject We are just talking

women right now

As women and members of the fabulous

female species we have had to overcome

challenges and obstacles that based on past

history would bring a man to his knees

Men in general have never had to fight for

anything They made the rules and broke

them when it suited them and had a what

they say goes attitude about it and then

bullied us into believing for years that they

were right Then of course those that went

against the grain were beaten raped and

casted out of society as though carrying a

disease that may infect the other women of

the group if they were to get a single whiff

of the nonsense spewing out of the infected

womanrsquos mouth I suppose if you are afraid

of what this group of individuals would do

if they were to stand up and start thinking

for themselves and discover that with or

without you they would not only survive

and in most cases thrive you might also

want to keep this group submissive Well

they were right When given or should I

say when we took the opportunity to be

greater if they moved out of the way we are

as super as they knew we would be The

smarter of the ldquostronger sexrdquo welcomed the

change

Thank God for the first woman that said

ldquoWho do you think yoursquore talking toordquo As

well as the women background singer that

came behind her and yelled ldquoyea thatrsquos

right who do you think you arerdquo Can

you imagine the world we would live in

without her If some proud no nonsense

intelligent and fearless by any means neces-

sary women had not stepped up to the plate

and said enough is enough Much like J-Lo

in the movie Enough when she became fed

up and started fighting back against her

abuser We love a good ldquowoman powerrdquo

movie donrsquot we

Our history is filled with intelligent beauti-

ful strong and God fearing women who

knew that we have paid our dues and have

contributed as much blood sweat and tears

as men and we deserve equal rights and

respect as men We will have the right to

vote to work to learn and we will have a

seat at the table in business we will have

the right to choose what we want or donrsquot

want to happen to our bodies For so many

years we had no voice I find it so sad and

unimaginable that a time when we as wom-

en in the United State have fought for our

rights here there are still many women in-

ternationally who still donrsquot This means

we women as a whole still have a lot of

work to do

We have made many strides as women

however we still have some battles to fight

for those who canrsquot fight for themselves

We still have the fight of our little girls who

are being so hurtful and cruel to one another

based on their outer beauty and social stere-

otypes We need to change our mindset of

what real beauty is and raising the level of

our self esteem and self worth We still

have the fight of Domestic Violence and

Human Trafficking We still have the fight

of Equal Pay for Equal Work And we still

have the fight of The Right to Choose And

these are just a few Our work is not done

and all of our all of our battles have not

been won

Organizer Delegator Problem Solver Lov-

er Healthcare Provider Fighter and what-

ever else you need we are If you are a

woman you may not be ldquoEVERYrdquo woman

but I am certain you wear many titles Most

the ones I just listed all fit under the title of

mother alone Whenever there is a prob-

lem who do we call on first A woman

Why because we know the job will get

done and nobody can do it like she can I

donrsquot know about you but I always call my

mama sister or sista friend first Besides I

donrsquot know of a man that is here on this

earth without the strength of a woman just

one more thing that makes us stronger than

men They call it ldquoMother Earthrdquo for a rea-

son

Yes Steve Harvey you may have been on

the right track when advising women to

give a man a challenge when it comes to

relationships and all of those other insight-

ful tips you give are great and I completely

agree with you But when it comes to mat-

ters of general life and balance women do

things a little differently on purpose and by

design So when it comes to relationships I

will let you have that one however when it

comes to the rest of the thinking process I

am partial to continuing to ldquoThink Like A

Womanrdquo too I see that when given half an

opportunity we rise to the occasion and

when we see things arenrsquot right and changes

need to be made we come together rise to

the occasion and provide solutions Be-

cause everyone knowswhen mama ainrsquot

happy ainrsquot nobody happy May the fight

continue

Sharon S Gordon

Founder Publisher sha-

ronurbantrendsetterscom

ACT LIKE A LADY amp THINK LIKE ONE TOO

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 5

IN THIS ISSUE

PublisherCEO

Sharon S Gordon

Editor-at-Large

Lisa Freeman-

Williamson

VP Sales amp Market-

ing

Mykayla Bryant

Contributing Writers

Delois R Wright

Brenda Spencer

ProductionGraphics

Ashley Corry

Digital Media

Mykayla Bryant

Distribution

Cobrersquo Gordon

Urban Trendsetters Distribution Location

Would You Like Urban Trendsetters in Your Business Location

Call Us Today 888-885-5552

Visit Our Website for Our Full List of

Distribution Locations wwwurbantrendsetterscom

Team UTS

What is the BEE Busi-

ness Directo-

ry

The BEE (Black Eco-nomic Empow-erment) Busi-ness Directory is a community resource for locating Afri-can Americans in business and to communicate additional businesses resources and services available to build and enhance opportunities in the community Our first edition of The BEE (Black Economic Empowerment) Business Directory will launch in Central Ohio The BEE Business Directory will be published in print and online

The printed version will be available for distribution July 2015 Our goal is to reg-ister over 500 businesses by submission date May 1 2015 Join Us

GET LISTED ONLINE TODAY

WWWURBANTRENDSETTERCOM

GET YOUR Free Business Listing

Premium Directory

Launch Specials Available

Including

ADDITIONAL PHOTOS

VIDEOS AUDIO

URBAN TRENDSETTERS IS EVEN

BETTER ONLINE

Read it in printhellipExperience it

online helliphelliphelliphellip

Links from online version to

Videos Interviews Advertisers

Events Calendar Coupons amp

MORE

Local Libraries

Beauty and Barber Salons

Beauty Supplies

Book Stores

City Offices

State Offices

County Offices

Non-Profit Organizations

Restaurants and Venues

Neighborhood Stores

Drug Stores

Professional Offices

Chambers of Commerce

Churches

Media Outlets

Corporate Offices

Spirit Stores amp Locations

Recreation Centers

High Schools

Colleges amp Universities

Small Businesses

UTS Events

Page 7 International Womenrsquos Day Page 9 SportsmdashNEW Feature w Oscar Haywood Page 10 Relationship TrendsmdashThe Grown Zone Page 11 Black Youth Leading the Way in This Modern Day Movement Page 12 The Journey Page 13 Family Trends Page 14 Diversity Page 16 Successful Sistarsquos To Seek For Success Page 18 Business Page 19 Tech Trends Page 24 Fashion Trends Page 26 I Heart Music Awards

Eunice Johnson Ebony

Fashion Fair Page 24

6 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

URBAN TRENDSETTERS PRESENTS NEW SERVICES FOR

2015

ONLINE MARKETING SEO WEBSITE DESIGN EMAIL MARKETING PAY PER CLICK BLOG CONTENT CREATION PRESS RELEASE DISTRIBUTION LANDING PAGE CREATION AND DISTRIBUTION SOCIAL MEDIA CREATIONOPTIMIZATION REPUTAI-TON MANAGEMENT

ADDITIONAL SERVICES EVENT MARKETING STRATEGY amp CONSULTATION Includes Sponsorship Presentation Creation SPECIAL EVENT PUBLICATION DESIGN

POSITION TO PROSPER

Call today to book your FREE Position to Prosper 1 Hour Consultation and receive a FREE WEBSITE AUDIT TODAY

888-885-5552

MOBILE MOBILE APP CREATIION WEBINAR DEVELOPMENT AUDIO VIDEO COMMERICAL PRODUCTION MOBILE TEXT CAMPAIGN DEVELOPMENT

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 7

NEWS

Throughout history women have made

powerful leaps defending our country

fighting for equal rights and demonstrating

our gender is an asset to the world It took

nearly 150 years after the signing of the

Declaration of Independence for American

women to have the right to vote Wersquove

come a long way and today we are strong-

er than ever beforehellip but therersquos still work

to do Together wersquoll make it happen

International Womenrsquos Day celebrates the

contributions women make in every aspect

of life ndash at home at work in their commu-

nities ndash as mothers wives sisters daugh-

ters educators students and leaders We

come from different cultures backgrounds

and all walks of life united by a common

goal ndash to strengthen communities families

and societies by empowering women to

achieve equal rights and success

Last yearrsquos International Womenrsquos Day

theme ldquoInspiring Changerdquo was about envi-

sioning a better world for all women and

girls We challenged the status quo for

womenrsquos equality and took action by em-

powering each other to succeed We in-

spired young girls through mentoring made

an impact through net-

working stood up for

women against sexual assault and

became actively involved in

NAPW Foundation initiatives

expanding opportunities and ad-

vancement for women and girls

The United Nations is instrumental in ele-

vating the cause of gender equality around

the world The 1995 Fourth World Confer-

ence in Beijing marked a significant turning

point for the global gender equality agenda

because it created the Beijing Declaration

and the Platform for Action Adopted by

189 countries the Platform is a key global

policy document on gender equality with

focus on world attention on issues that mat-

ter most in the lives of women and their

families This includes access to education

health care jobs credit and the chance to

enjoy basic legal and human rights This

year marks the 20th Anniversary of the Bei-

jing Declaration and Platform for Action

and it remains a powerful source of em-

powerment and inspiration for gender

equalityhellip because like Hillary Clinton said

at the Beijing Conference 1995 ldquoHuman

rights are womenrsquos rightshellip And womenrsquos

rights are human rightsrdquo

Your Passion Makes it Happen Empower Educate Mentor Wersquore living

in a global gender revolution Women are

finding their voices and using them to in-

spire change We are ancestors of the brave

strong and mighty women who fought for

the vote It is our mission to keep fighting

for our rights leading by example and in-

spiring other women to do the same

Therersquos so much to learn from each other

and nowrsquos the time to embrace our woman-

hood and band together as strong profes-

sional sisters of this great country

Your Network Makes it Happen Moving forward means helping each other

succeed When women are under-

represented in the workplace with few op-

portunities for advancement itrsquos easy to

inadvertently hinder another womanrsquos suc-

cess According to a 2014 research study by

the Workplace Bullying Institute women

target women at work 68 of the time The

more we only try to promote our individual

success the less progress we make as a

collective force The professional women of

NAPW provide a supportive network with

each woman at different stages of her career

with a common aspiration to help each oth-

er achieve success

MakeItHappen on Social Media Like follow join tweet repeat Itrsquos the age

of hashtag activism and social media plays

a huge role in connecting women around

the world making a difference sharing

stories exchanging ideas and inspiring

women (and men) to become involved in

gender equality initiatives Join and initiate

discussions sparking involvement and in-

terest post resources pictures videos arti-

cles and get the message of equality out

there for the world to see

Herersquos to celebrating women calling for

equality and making it happen

Did you ldquoinspire changerdquo on International

Womenrsquos Day last year How will you

ldquomake it happenrdquo this year

Women of the worldhellip today is ours We are the future of history

I believe that

the rights of

women and

girls are the un-

finished busi-

ness of the 21st

centuryrdquo ndash

Hillary Clinton

We Make It Happen Happy International Womenrsquos Day By Star Jones Esquire President of National Association of Professional Women

8 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

COMMUNITY

Strategic Partnership Leaders of the National Society of Black Engineers (NSBE) and the American Society of Civil Engineers (ASCE) sign a memorandum of understanding before the

Charles Stark Draper Awards Dinner at the National Academy of Sciences in Washington DC (left to right) ASCE Executive Director Thomas W Smith III ASCE President Robert D

Stevens NSBE National Chair Sossena Wood and NSBE Executive Director Karl W Reid

Distribute to over 500 Media Partners Rates As Low As

$99 Press Release Submission

Email infourbantrendsetterscom

WE GOT YOU COVERED

The Catch the Wave Regional Conference

provides networking training and access

to both women business owners in Ken-

tucky Ohio amp West Virginia and

ORV~WBC corporate members across our

region Event Date April 20-21 2015

Location Cincinnati OH

Conference Theme Preparing for

Success httpwwworvwbcorg

Get Connected Through Community Events

Rea N Waldon PhD

Executive Director of The Ohio River

Valley Womenrsquos Business Council

Ohios Excellence in Disability

Inclusion Awards Luncheon

WrightChoice Inc

will celebrate this

years 25th anniversary

of the Americans with

Disabilities Act (ADA)

by hosting Ohios Ex-

cellence in Disability

Inclusion Awards

Luncheon presented by

Nationwide As a

workforce develop-

ment organization

WrightChoice Inc

urges the business

community to take a moment to celebrate col-

leagues or co-workers who are responsible for creat-

ing an atmosphere inclusive of people with disabili-

ties

Award categories include Allies for Inclusion Ex-

emplary Manager and Full Circle Branding Award

Nominate a person who has lead internal efforts for

disability inclusion a manager who has demonstrat-

ed leadership by hiring people with disabilities on

their team or a company that has demonstrated best

practices by including people with disabilities in

their communications and marketing strategies thus

strengthening its corporate brand and overall image

in the community For more information or spon-

sorship opportunities contact

TyKiah Wright 614-802-2364 or

Catch The WAVE

Ohio Business Expo

Wednesday March 25 2015 - 9 am to 1 pm

Aladdin Shrine Center

3850 Stelzer Rd

Columbus Ohio 43219

Learn about the many resources available to minority-owned women-owned

and small businesses Dont miss this opportunity to network with purchas-

ing representatives from the State of Ohio and diversity procurement repre-

sentatives from select private companies

The registration form below is for general event attendance Please complete

the form to register for the days activities

Agencies will be on-hand to speak to you about procurement opportunities

Matchmaker appointments are currently full however a limited number of

walk-ins are available The networking with agency staff will be similar in

nature but without the designated one-on-one appointment time

We look forward to seeing you on March 25

Online registration is encouraged but walk-ins are welcome To reg-ister or learn more about this event or the statersquos MBE and EDGE programs visit the Ohio Department of Administrative Servicesrsquo

website at dasohiogovOBERSVP or call 614-466-8380

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 9

(

SPORTS

DOWN HOME NEWS

NHL On the day of the NHLrsquos trading

deadline Mon Mar 2 the Blue Jackets

acquired C William Karlsson LF Rene

Bourque (photo) and a second round pick

in the lsquo15 NHL Draft from the Ducks in

exchange for DM James Wisniewski and

a lsquo15 third round pick previously acquired

from the Red Wings Karlsson and Bour-

que are both ex-pected to join the Spring-

field Fal-cons the Blue Jacketsrsquo AHL af-

filiate The Blue Jackets also acquired DM

Justin Falk who will play for the team

and a fifth round pick in the lsquo15 NHL

Draft from the Wild in exchange for DM

Jordan Leopold

FOR THE RECORD NBA Mavsrsquo Monta Ellis (photo) led all

with 19 pts in its 104-87 loss to the Hawks

The Mavs made 5-of-31 3-pt FGs 161

Since the NBA first adopted the 3-pt FG in

the lsquo79-lsquo80 season that tied the fifth lowest

3-pt percentage in a game for a team that

took at least 30 3-pt FGs The Mavs hold

the lowest such percentage on this list mak-

ing 4-of-31 3-pt FGs (129) earlier this

season vs the Knicks Despite that the

Mavs won that game in OT led by Dirk

Nowitzkirsquos 30 pts He also made 1-of-8 3-

pt FGs (125)

HBCU NEWS

SPORTS South Carolina St could lose its

menrsquos basketball womenrsquos softball and

womenrsquos soccer programs (the latter two

being non-revenue making) under a budget

plan presented by embattled president

Thomas Elzey (photo) who is on paid ad-

ministrative leave while state lawmakers

tackle the HBCUrsquos financial

crisis The cost-saving plan

also calls for SCSU to add

womenrsquos golf and womenrsquos

bowling (two sports less cost-

ly to run) and possibly leave

the MEAC in the hopes of

easing the athletic deptrsquos

$465K budget shortfall it fac-

es in lsquo15-lsquo16 SCSU has been

a MEAC member since lsquo70

but Elzeyrsquos plan did not say

which conference the HBCU

might join The plan came about a month

after a State House budget panel voted to

suspend school operations for two yrs

FRANKLY SPEAKING

MCB When asked if he knows of sexual

assault allegations against Rasheed Sulai-

mon though no official complaints were

filed with the Office of Student Conduct or

any law enforcement agency and if handled

Sulaimonrsquos dismissal appropriately Duke

coach Mike Krzyzewski said ldquoI donrsquot

have any comment about thatrdquo Sulai-

mon was dismissed from the team for

failing to ldquoconsistently live up to the

standards required to be a member of

our programrdquo said Krzyzewski in a

press release

NBA Anthony Mason (Pictured) died

at age 48 due to heart failure After

playing at Tennessee St Mason played

13 yrs in the NBA with the NJ Nets

Nuggets Knicks Clt Hornets Bucks

and Heat During his NBA career he

booked 108 ppg and 83 rpg while log-

ging 2963 assists He was also the NBA

Sixth Man of the Year in lsquo95 before lead-

ing the NBA in minutes played over the

next two seasons In lsquo97 he earned All-

NBA (3rd team) and NBA All-Defensive

Team (2nd team) He was also selected to

the lsquo01 NBA All-Star Game Mason also

played in Turkey Venezuela the CBA and

the USBL hellip MLB US Army WWII

veteran Henry ldquoHankrdquo Peters died of com-

plications from a stroke at aged 90 He was

a MLB executive for the St Louis Browns

KC Athletics (lsquo65-lsquo71) and Indians (lsquo87-

lsquo91) president of the National Association

of Professional Baseball Leagues the um-

brella group that governs MiLB (lsquo72-lsquo75)

and president and general manager of the

Orioles (lsquo75-lsquo87) hellip Stuart ldquoSturdquo Miller

a P for the Cardinals (lsquo52-lsquo54 lsquo56) Philies

(lsquo56) Giants (lsquo57-lsquo62) Orioles (lsquo63-lsquo67)

and Braves (lsquo68) died at age 87 from an

undisclosed cause hellip USOC At age 96

Maria Cerra died from an undisclosed

cause She was an American fencer who

competed in the womenrsquos individual foil

event at the lsquo48 Summer Olympics hellip

NHL Dan Held a C drafted in lsquo80 by the

Flyers but played for AHLrsquos Mariners (lsquo80

-lsquo82) and most of his career in Germany

until lsquo00 died at age 53 from an undis-

closed cause

By Oscar Haywood

Call 888-885-5552 FOR MORE INFO

10 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

RELATIONSHIPS

9 Reasons You Should Read This Book And Help Change The Conversation About What Healthy Love Is

The new book Loving In The Grown Zone

A No-Nonsense Guide to Making Healthy

Decisions in the Quest for Loving Roman-

tic Relationships of Honor Esteem and

Respect (Balboa Press) has been available

for a few months now and even before any

formal promotional effort the response has

been all but overwhelming with incredible

social media buzz and great reviews at Am-

azoncom and other online booksellers

Now that our official promotional campaign

has begun including appearances on televi-

sion and nationally syndicated radio as well

as our Loving In The Grown Zone Book

Blog Tour we are on a mission to make

Loving In The Grown Zone a national best-

seller This goal is not just about selling

books but our mission to champion what

our society (and especially our children and

young people) desperately needs fewer

dysfunctional broken and destructive rela-

tionships and more loving sustainable rela-

tionships of honor esteem and respect

However we cannot succeed in this mis-

sion without you In fact our primary rea-

son for writing our book and for launching

our GrownZonecom personal growth initi-

ative is to convince as many people as pos-

sible to not only support the Grown Zone

but to join our campaign for ldquoMore Self-

Love Better Decisions and Healthy Rela-

tionshipsrdquo You need to read and share our

book Loving In the Grown Zone Following

are just nine of the top reasons why we be-

lieve yoursquoll agree

1 You want to take a stand for healthy

love Infidelity Violence Disrespect

Abuse Possessiveness Exploitation Reck-

less procreation These and so many un-

loving acts are tolerated and committed in

the name of love As a result love needs

both a defense attorney and an image con-

sultant In fact no other virtue is more

falsely accused Read and share Loving In

The Grown Zone if you want to defend and

stand up for the truth about love

2 You want to prevent unhappy mar-

riages and high divorce rates How many

of us witness weddings and celebrate the

rings the hair the dress the music and the

food and drink at the receptionmdashbut cannot

honestly celebrate the marriage The fact

that half of all marriages end in divorce is

not evidence that the institution itself is

flawed but testament to the fact that a mar-

riage is only as resilient as the foundation it

is built on If you want to promote the self-

loving choices and healthy relationship

standards that prevent unsustainable mar-

riages and make good marriages last read

and share this book

3 You want to help love to reclaim its

true identity Love may be the ultimate and

original victim of identity theft with sex

money ego and self-indulgence among its

perpetrators thanks to popular culture

(including much of ldquorealityrdquo TV) movies

music peers and even preachers and par-

ents We founded Grown Zone and wrote

Loving In The Grown Zone to make the

case that true love is identified by its capac-

ity to bring honor esteem and respect to

people in relationships it is about joy

peace compassion forgiveness patience

affirmation restoration and safety Love is

always healthy and promotes personal

growth and self-love If it doesnrsquot it may be

many things but it is not love Read and

share our book if you agree

4 You are tired of dating and pursuing

relationships by trial and error Without

a commitment to personal growth and self-

love and reliable guidelines for healthy

relationship choices people are left to gam-

ble with their bodies finances emotional

health and physical safety treating the

search for love like the lotterymdashwith simi-

larly horrible odds One in a million may

find healthy sustainable love this way the

rest will get the booby prizes including

fatherless sons daddyless daughters costly

divorces serial infidelity financial abuse

domestic violence and other commonly

accepted features of unhealthy relation-

ships Read and share this book if you want

to change this paradigm for yourself and

others

5 This is not a book-sales campaign Itrsquos

a mission We want to make this perfectly

clear The Grown Zone is not just a cute

branding platform Itrsquos not about getting

Instagram reposts or pandering for follow-

ers with clever memes We are not in a so-

cial media popularity contest We are tired

of stories that start out with ldquothey fell in

loverdquo and end with ldquoheshe cheated onbeat

onabusedkilled himherrdquo We reject the

notion that abuse disrespect and self-

destructive choices should be tolerated by

us as individuals or as a society as accepta-

ble consequences of pursuing and engaging

in romantic relationships If you stand with

us read and share our book 6 You truly want to believe in good

healthy love and you want to help others

to recognize what it is not Loversquos detrac-

tors are bold loud and vocal Yet too many

of us who truly believe in healthy love are

often silent Read and share Loving In The

Grown Zone as the first step in making your

voice heard If you believe in healthy love

step up stand up and speak up

7 You want better for your children than

what you experienced in relationships Many of us have never personally wit-

nessed a healthy relationship in our own

families and communities much less been

taught about how to go about securing one

for ourselves If you are divorced a witness

or victim (actually theyrsquore one and the

same) of partner violence or are currently in

an unhappy marriage you know what it

means to fear that your sons and daughters

are doomed to the same fate Read Loving

In The Grown Zone so yoursquoll know that you

can break the cycle share it to make sure

that you do

8 You are tired of relying on others to

love you and you are ready to commit to

self-love If you are tired of chasing love

and ready to attract it the key is learning to

faithfully and unconditionally give it to

yourself Read and share our book to learn

to become what you desiremdasha healthy per-

son who loves with honor esteem and re-

spectmdashand to attract those ready willing

and able to bring you the same

Alfred Edmond Jr and Zara Green Co-Author

are co-principals of A2Z Personal Growth Enter-

prises producer of The Grown Zone discussion

series which focuses on key themes popularized

via their respective social media platforms in-

cluding their GrownZone Twitter

By Zara D Green and Alfred Edmond Jr

Continued on Page 13

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 11

YOUNG amp TRENDY

Imagine being a young teenager and decid-

ing to participate in a serious march that

you hoped would shed light on the injustic-

es facing Black people in this country as

well as change the unjust laws that were in

place allowing those injustices to be perpet-

uated without consequence

That is what our current generation ndash the

Joshua Generation ndash is up against and that

is what many that have come before them

have had to endure

This year marks the 50th anniversary of an

event that was televised around the world

called ldquoBloody Sundayrdquo and that event be-

came one of the major catalysts behind the

passage of the 1965 Voting Rights Act that

strengthen the voting rights for Black peo-

ple in this country

Inspired by Martin Luther King Jr a young

Black man by the name of John Lewis

joined the burgeoning Civil Rights Move-

ment Lewis was a Freedom Rider spoke at

1963rsquos March on Washington and led the

demonstration now known as ldquoBloody Sun-

dayrdquo

ldquoBloody Sundayrdquo refers to the March 7

1965 civil rights march in Alabama that

was scheduled to go from Selma to the cap-

itol in Montgomery to protest the shooting

death of 26-year old Black activist Jimmy

Lee Jackson who was shot in the stomach

on February 18 1965 by

Alabama State Trooper

James Fowler while the

troopers were breaking up

a peaceful protest in Mari-

on Perry County

Lewis worked with other

Student Nonviolent Coor-

dinating Committee

(SNCC) and Southern

Christian Leadership Con-

ference (SCLC) activists to

assemble and lead over

600 marchers across the

Edmund Pettus Bridge on

the way to Montgomery

Lewis and the marchers

were violently assaulted and driven back by

numerous law enforcement officials after

they crossed the bridge Lewis who still

bears the visible scar on his forehead from

the blow he received from an Alabama

State Troopersrsquo nightstick along with the

other unarmed marchers were beaten and

gassed during the attack while media out-

lets were on hand to cover the event live

The footage of the vicious and heinous at-

tacks deeply shook the country and put nec-

essary pressure on then-President Lyndon

B Johnson to advocate for the passage of

the Voting Rights Act of 1965

Lewis became one of the thirteen original

Freedom Riders and was the youngest of

the ldquoBig Sixrdquo civil rights leaders and the

chairman of the SNCC from 1963 to 1966

some of the most tumultuous years of the

civil rights movement During his tenure

the SNCC opened Freedom Schools

launched the Mississippi Freedom Summer

and organized the voter registration efforts

that led to the pivotal Selma to Montgom-

ery marches As the chairmen of SNCC

Lewis wrote a speech in reaction to the Civ-

il Rights Bill of 1963 where he denounced

the bill because it didnrsquot protect African

Americans against police brutality nor did

the bill provide African Americans the right

to vote In that year Lewis helped plan the

historic March on Washington in August

1963 the occasion of Dr Kingrsquos celebrated

ldquoI Have a Dreamrdquo speech and at 23 was the

youngest speaker that day

It is that same spirit ndash that flows from Lew-

is the last living person who addressed the

1963 March on Washington ndash that has

seemingly found its way inside the hearts

and minds of a new generation of modern

day Civil Rights leaders in this country who

are fighting to shed light on critical issues

impacting the Black community ndash from

police brutality to economic disenfranchise-

ment to political and legal disparity

All across the country we are seeing a

number of young activists that have taken

up the mantle without fear or favor to

speak up and speak out about these issues

and are not backing down

Protesters have been gathering in various

cities to demand accountability in the legal

system following the grand jury decisions

concerning Michael Brown in Ferguson

Missouri Eric Garner in Staten Island New

York and Jordan Baker in Houston Texas

The majority of demonstrations we have

seen have been youth-led movements that

has gotten the attention of mainstream

America and has breathed life into a gener-

ation of young people who had not been as

politically engaged in matters concerning

injustice as they once had been

Young people who are students community

activists and members of grassroots organi-

zations have made it a point to not stop

demonstrating and to keep up the pressure

on key entities in order to have their mes-

sage heard They have implemented ex-

tremely unique activities and messaging in

order to keep their message fresh and to

capture the attention of America

Young people have staged something they

have labeled ldquoa die inrdquo ndash which is the act of

laying on the ground to represent the hours

that Brown lie dead in the street in Fergu-

son

Protesters have added to the traditional ldquoNo

Justice No Peacerdquo chants by incorporating

ldquoI Canrsquot Breatherdquo and ldquoBlack Lives Matterrdquo

messaging

All across the country protesters took to

streets of many of the busiest intersections

in their respective cities in order to get their

message out and stand in solidarity with the

families of Brown and Garner In addition

to the street-side protests many youth de-

monstrators held massive demonstrations

inside of many of the major shopping malls

across the country

Many grassroots activist groups such as the

Houston Justice Coalition held forums and

town hall meetings aimed at local criminal

justice reform and developing plans to-

wards the next steps needed to deal with the

political law enforcement and judicial sys-

tems in the wake of the grand jury deci-

sions involving Jordan Baker Brown Gar-

ner and countless others

Black youth have been desperate for leader-

ship ever since integration and the lack of

mentorship and abandonment has forced

Black youth to find their own way to deal

with the injustices they are witnessing and

up against ndash without even considering those

who should be leading the way

This response to social and community is-

sues is nothing new Hip-hop was formed

because Black youth needed an outlet to

talk about what they were experiencing and

going through

Gangs were formed because Black youth

wanted to know what a family looked and

felt like so many joined gangs to create a

family-like atmosphere and belong to a

family that they felt truly understood them

and related to them

Black youth are no longer seeking to be

marginalized Black youth are seeking re-

spect and justice and will do what they need

to do to be safe have stability and survive

Black Youth Leading the Way in This Modern Day Movement

by Jeffrey L Boney Courtesey of

BlackPressUSAcom

12 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

THE JOURNEY

Consortium Of Faith-Based Leaders Raised Over $100000 During Black History Month for UNICEFrsquoS Efforts to Help

Stop Ebola in West Africa

On February 27 2015 at the Charles H

Wright Museum of African American His-

tory in Detroit noted faith-based leaders

from the area and key officials from the

US Fund for UNICEF

closed out their first-

ever Black History

Month campaign I AM

STOPPINGEBOLA

which raised over $100000 The funds will

support the purchase of over 2350 hygiene

kits that will be distributed in Liberia by

UNICEF to help control the spread of Ebo-

la At $43 each the kits contain soap chlo-

rine gloves and buckets among other

much-needed hygiene items and will be

provided in households and schools at risk

of the disease

The Consortium of Faith Leaders represent-

ed some of the largest African American

organizations in the country with a com-

bined membership of 11 million including

Church Of God In Christ Inc Pentecostal

Assemblies of the World Inc National

Baptist Convention USA Inc Progressive

National Baptist Convention Inc and Ab-

yssinian Baptist Church in the City of New

York The event included a number of

check presentations along with a surprise

donation from the UAW-Ford A number of

county and city officials were also present

to welcome the US Fund for UNICEF to

Detroit where the I AM

STOPPINGEBOLA campaign was hon-

ored with a proclamation from the city Key

officials from the US Fund for UNICEF

first met with members of the Faith-Based

Leadership Consortium in December 2014

to outline a pathway for an ongoing partner-

ship to assist children and families in

Africa

888-885-5552 wwwurbantrendsetterscom

From left to right Bishop Welton Lawrence Michigan - Canadi-

an Jurisdiction Church Of God In ChristDr Monica G Wil-

liams-Davis Managing Director Community Partnership US

Fund for UNICEF Bishop PA Brooks First Assistant Presid-

ing Bishop Church Of God In Christ IncCaryl M Stern Pres-

ident and CEO of the US Fund for UNICEF and Edward G

Lloyd Chief Financial Officer and Chief Operating Officer of

the US Fund for UNICEF

CALL TODAY FOR 2015 SPECIALS

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 13

Donrsquot Miss These Government Deadlines

(NAPSI)mdashWhen it comes to the federal

government getting what you need and

meeting your obligations some dates and

times can be particularly important Herersquos

a look at a few you should know

1 Selective Service Enrollment Every

man is required by law to register with the

Selective Service System within 30 days of

his 18th birthday By registering on time he

stays eligible for federal student loans and

grants many state and municipal jobs fed-

eral job training Workforce Investment Act

programs and US citizenship for immi-

grants He can even submit his information

early at 17 then at 18 he will automati-

cally be registered

Failure to register will delay men from be-

coming citizens until age 31 and can also

result in fines and prison sentences of up to

five years

Many find the easiest and fastest way to

register is to register online at

wwwsssgov In addition Selective Service

ldquomail-backrdquo registration forms are available

at any US post office and some high

schools have a staff member or teacher

appointed as a Selective Service Registrar

2 Pell Grants and student aid Federal

Student Aid provides grants loans and

work-study funds to students attending col-

lege or career school Virtually all men

must register with Selective Service to be

eligible To get the money for which you

qualify you have to meet federal and state

deadlines and your colleges may also have

a deadline Go to httpsfafsaedgov

deadlineshtm Enter your legal residence

and the school year for which you are ap-

plying for student aid Then click View

Deadlines

Generally the earlier you apply the better

3 Health Care February 15 is the deadline

for open enrollment After that you can

only get coverage if you qualify for a spe-

cial enrollment period a 60-day period

following a qualifying life event such as a

change in family status (for example birth

of a child or marriage) or loss of other

health coverage Job-based plans must pro-

vide a special enrollment period of 30 days

You can learn more at

wwwhealthcaregovmarketplace-

deadlines

4 Medicare The Initial Enrollment Period

begins three months before your 65th birth

month and ends three months after your

65th birth month for a total of seven months

(including your birth month) If you miss

this deadline you may have to pay penal-

ties on your monthly premiums More in-

formation is at wwwmedicaregov

Keep these facts and dates in mind to get

your due from the government programs

your taxes support

FAMILY TRENDS

9 Making Loving In The Grown Zone a

national bestseller will strike a tremen-

dous blow on behalf of those who believe

in truly healthy lasting life-affirming

love Itrsquos true Sex sells which is why some

many of us have been brainwashedmdashnot

only by books (with the 50 Shades trilogy a

notable example) but movies music tele-

vision and advertisingmdashto believe that

love is about sex and objectification Put-

ting books like Loving In The Grown Zone

on bestseller lists will show that the need

for healthy love is greater and deeper than

the demand for just sex

We hope that at least one of the above rea-

sons is enough to inspire you to not only

read and share our book but to join our

Grown Zone mission of helping people to

choose ldquoMore Self-Love Better Decisions

and Healthy Relationshipsrdquo (We invite you

to share your own reasons in the comment

section for this post) We are eternally

grateful to those who share our commit-

ment to helping people achieve success

without the mess and to always make the

next decision better We invite everyone as

always to lovemdashand lovemdashin the Grown

Zone If you look forward to celebrating

Excerpted from Loving In The Grown

Zone A No-Nonsense Guide to Making

Healthy Decisions in the Quest for Loving

Romantic Relationships of Honor Esteem

and Respect by Zara D Green and Alfred

A Edmond Jr (Balboa Press) Learn more

about the book at Lov-

ingInTheGrownZonecom

The Grown Zone Continued from Page 10

888-885-5552

JOIN THE UTS

NATION

TEXT 95577

UTSNOW

Newsletter

Event Updates

FREE STUFF

14 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

DIVERSITY TRENDS

Career Town Network Announces 5th Annual Ohio Champions of Diversity Awards Career Fair

Columbus Ohio ndash Career Town Networks

announced that they will host the 5th Annu-

al Ohio Champions of Diversity Awards

Luncheon Career Fair and Workshops on

September 23 amp 24 2015 at the Aladdin

Shrine Event amp Conference Center 3850

Stelzer Road in Columbus Ohio

Over the past 4 years The Ohio Champions

of Diversity Awards has worked in partner-

ship with The Ohio Conference NAACP

representing over 70 Chapters Statewide to

bring ALL Diverse communities together to

celebrate our accomplishments and dedica-

tion to diversity The Ohio Champions of

Diversity Awards is proud to be the First

and Only Awards program in Ohio that

recognizes the diverse efforts of individuals

and corporations

Created by Ohio publishing legend Amos

H Lynch Sr and his nephew Orville

Lynch who also created the annual Martin

Luther King Jr Breakfast in Columbus

Ohio the Ohio Champions of Diversity

Awards are designed to highlight and rec-

ognize the contributions of individuals and

corporations with 500 or more employees

who demonstrate outstanding efforts in Di-

versity Leadership Development Supplier

Workforce and Community Outreach This

year the awards will also include a Diversi-

ty Small Business Award

The Ohio Champions of Diversity Awards

is truly an inclusive event that represents all

persons including African American His-

panic Asian Somali LGBT Disabled

Veterans Emerging and general market

communities said Orville Lynch Founder

Career Town Networks The Ohio Cham-

pions of Diversity Awards program is a

unique one of a kind Annual 2 Day event

that includes an Awards Luncheon and an

on line and in person Career Fair Student

Career Day Panel Discussions and Work-

shops continued Lynch

The Ohio Champions of Diversity Awards

Luncheon is put together and run by All

Ohio Small Minority owned and operated

Businesses that include Career Town Net-

works Spencer 4Higher Media

Whitehouse Media Group T Communica-

tions Black Central Creative and Urban

Trendsetters Media The monies generated

for the Ohio Champions of Diversity

Awards go towards hosting the event and

ldquoStay In Ohiordquo with partial proceeds bene-

fiting the Ohio Conference NAACP and

other diverse non profit organizations

In order to continue to recognize celebrate

and honor Ohiorsquos leaders and corporations

we invite All Ohio communities and busi-

nesses to join us for the 5th Annual Ohio

Champions of Diversity Awards Luncheon

Career Fair amp Business Expo on September

23-24 2015 being held for the last time in

the Beautiful Aladdin Shrine Event amp Con-

ference Center before they close their doors

for good

For more information tickets vendor or

sponsorships contact Sharon S Gordon of

Urban Trendsetters Media at 888-885-5552

or email Sharonurbantrendsetterscom

Watch the Champions of Diversity Promo-

tional Video Online HERE

By Brenda D Spencer

WASHINGTON -- The US Small Busi-

ness Administration (SBA) will launch an

18 state road tour joined by 11 fellow fed-

eral agencies in the SBArsquos Small Business

Innovation Research (SBIR) and Small

Business Technology Transfer (STTR) pro-

grams

The SBIR Road Tour ldquoSeeding Americarsquos

Future Innovationsrdquo is a nationally focused

outreach initiative targeting advanced tech-

nology communities including women-

owned and minority-owned small business-

es in states that have underutilized funding

opportunities through these programs To-

day the agency is launching information on

the tour through wwwsbirgov and will also

launch a blog that will be active up through

the end of the tour in late August

ldquoThe SBA oversees Americarsquos largest seed

fund for small businesses in the STEM

fields The SBIR and the STTR programsmdash

allocates $25 billion a year to small inno-

vators By reserving a specific percentage

of federal RampD funds for smaller firms

Uncle Sam encourages domestic small busi-

nesses to engage in high-growth priorities

and build a strong national economy SBIR

recipients have created breakthroughs in

nanotechnology robotics mobile commu-

nications genetic therapies clean energy

and spacerdquo said Administrator Maria Con-

treras-Sweet

ldquoThe Presidentrsquos 2015 budget embodies the

Administrationrsquos ongoing commitment to

investments in job creation and economic

growth specifically through targeted in-

vestments in science technology and inno-

vation Through this tour we will educate

more small business innovators on how to

take advantage of these programs so that

their entrepreneurial spirit and our invest-

ment drives the next new big technological

breakthroughrdquo said Contreras-Sweet

SBA Promotes Innovation and Technology with National Road Tour

Continued on Page 17

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 15

National Society of Black Engineers amp American Society of Civil Engineers Join Forces to Develop and Retain Next-Gen African-American Engineers

Washington DC mdash The National Society

of Black Engineers the largest student-

governed engineering organization in the

country and the American Society of Civil

Engineers announced their renewed strate-

gic partnership in a ceremony on Feb 24 at

the National Academy of Sciencesrsquo Great

Hall in Washington DC The organiza-

tionsrsquo leaders signed a memorandum of

understanding (MOU) committing to com-

bine their resources and expertise to in-

crease the retention representation and de-

velopment of African-American civil engi-

neers in the US workforce

ldquoNSBE recognizes that it cannot fulfill its

mission without strategic partnerships

with the US engineering communityrdquo

said NSBE National Chairperson Sossena

Wood ldquoThis MOU with our first strategic

partner the American Society of Civil

Engineers is another major step toward

supporting our members building our

organizations growing the number of

underrepresented engineers and accom-

plishing much for the US engineering

professionrdquo

ldquoAs leading engineering professional so-

cieties ASCE and NSBE are uniquely

and strategically positioned to address the

US engineering workforce and innova-

tion challenges our nation facesrdquo said

ASCE President Robert D Stevens

PhD PE FASCE ldquoThis MOU repre-

sents the collaborative actions ASCE and

NSBE are undertaking to attract develop

and retain current and future black civil

engineersrdquo

According to the US Bureau of Labor Sta-

tistics in 2013 African-Americans repre-

sented 55 percent of the countryrsquos engi-

neering workforce and 54 percent of the

civil engineering workforce The statistics

also showed that African-Americans repre-

sented only 34 percent of college students

who earned a bachelorrsquos degree in civil

engineering and 33 percent of those earn-

ing a masterrsquos degree in the same discipline

Under the terms of the MOU NSBE and

ASCE will offer reciprocal memberships

co-sponsor frequent professional develop-

ment continuing education mentoring and

leadership development programming and

promote and support student and local

chapter collaborations The organizations

will also engage in large-scale efforts aimed

at promoting awareness and interest in engi-

neering careers such as an upcoming

IMAX film and educational project ndash

DreamBig (wwwdreambigfilmorg)

Strategic Partnership Leaders of the National Society of Black Engineers (NSBE) and the

American Society of Civil Engineers (ASCE) sign a memorandum of understanding before the

Charles Stark Draper Awards Dinner at the National Academy of Sciences in Washington DC

(left to right) ASCE Executive Director Thomas W Smith III ASCE President Robert D Ste-

vens NSBE National Chair Sossena Wood and NSBE Executive Director Karl W Reid

SBIR and STTR programs bring together

several federal agencies to promote innova-

tion and research around many different

areas of priority For example current

awards support the Administrationrsquos com-

mitment to Alzheimerrsquos disease and other

neuroscience priorities and Brain Research

through Advancing Innovative Neurotech-

nologies (BRAIN) Initiative

Each SBIR Road Tour stop will be hosted

by a local organization committed to sup-

porting technology-based entrepreneurship

and will provide attendees with a face-to-

face opportunity to talk directly to federal

agency program managers and decision

makers

The first series will take place the week of

March 23rd with stops in Louisville Ken-

tucky Nashville Tennessee Atlanta Geor-

gia and Columbia South Carolina The

next stops in the tour during the week of

April 27th are Long Beach Mississippi

Ruston Louisiana Oklahoma City Oklaho-

ma Wichita Kansas and Columbia Mis-

souri Additional tours will hit the north

central and northwest regions Small tech-

nology firms innovators scientists or re-

searchers seeking more information on the

SBIR Road Tour including a listing of all

states to be visited should go to

wwwsbirgov

The highly competitive SBIRSTTR pro-

grams provide the needed impetus for many

advanced technology firms to move from

ideation to commercialization and support

this nationrsquos innovation driven economy

Since the programsrsquo inception there have

been over 150000 awards totaling about

$40 billion that have helped this nationrsquos

innovators de-risk technology and keep the

nation competitive The SBIRSTTR pro-

grams have provided seed funding to com-

panies including Qualcomm iRobot Sy-

mantec and Genzyme

For more information about SBIRSTTR

programs please visit wwwsbirgov

SBIRSTTRmdashContinued from Page 16

RESOURCE SPOTLIGHT BDPA (Black Data Processing Associates) is a non-

profit organization of professionals working in or having interest in the Computer

Science and Information Technology Fields httpsbdpasite-ymcom

DIVERSITY TRENDS

16 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

Successful Sistarsquos To Seek For Business and Personal Success

Black women represent one of the wealthi-

est and most influential demographics on

the planet We are extremely goal-oriented

and career-driven and we are very entre-

preneurial We are more likely to start a

business be successful in business create

jobs and give back to our communities

Many women today are using the internet

as a way to stay connected through social

media network with professionals and start

a new business

During Womenrsquos History Month we wanted

to celebrate Black women who have decid-

ed to develop their careers by producing

online businesses conferences and expos as

well as women only membership sites that

empower and motivate other women by

helping them succeed in life family and

business

Developing a product producing a website

marketing the website and monetizing your

talent is only the beginning to succeeding

online Research the women events and

organizations represented and maybe you

will discover your passion create a new

avenue for wealth and become a Successful

Sista yourself

The goal of Dr Venus Opal Reese is to

teach purpose-driven high-achieving entre-

preneurial Black Women how to identify

monetize and leverage their worth by trans-

forming mindsets creating inspiring and

Rosettarsquos speeches and workshops are

inspiring interactive and informative

designed to help participants take imme-

diate action

Dr Venus Opal Reese

Defy Impossible Business Coach

wwwdefyimpossiblecom Rosetta Thurman

Happy Black Woman

wwwhappyblackwomancom

Sharvette Mitchell

Talk Radio amp Media Coach

wwwsharvettecom

The Sharvette Mitchell Radio Show

features various guests that include

celebrities artists authors small busi-

ness owners public speakers consult-

ants media personality and other influ-

ential people Our goal to motivate

excite and influence

Deborah Owens is hailed as thought leader

and advocate for remedying the wealth

disparities of women and minorities She is

the author of three books most recently

critically acclaimed A Purse of Your Own

An Easy Guide to Financial Security pub-

lished by Simon and Schuster

Deborah Owens

The Wealth Coach

wwwdeborahowenscom

Rachel Wilson Thibodeaux also known

as the SWAG Strategist amp Leverage

Your Brand Coach is Founder and CEO

of SWAG Strategy Solutions SWAG is

an acronym for Strategic Women

Achieve Growth SSS offers business

coaching professional speaking training

and development to women entrepre-

neurs ndash both current and aspiring entre-

preneurs along with sales professionals

Rachel Wilson Thibodeaux

SWAG Strategy Solutions

wwwswagstrategycom

Heal a Woman to Heal a Nation Inc

(HWHN) is a community based organi-

zation that promotes holistic wellness

for women and families through educa-

tion physical and mental health eco-

nomic and self empowerment

Mothyna James-Brightful

Heal a Woman to Heal a Nation

Conference

wwwhwhnorg

Small Business amp Women Empowerment

Coaches

Gina McCualey

Blogging While Brown Conference

wwwbloggingwhilebrowncom

Powerful Events

Blogging While Brown is more than a con-

ference it is a community - an incubator of

creativity collaboration and sustainability

for emerging leaders in digital media and

social change

By Sharon S Gordon

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 17

Ms Ingrid Saunders Jones is the Senior Vice President of

Global Community Connections for The Coca-Cola Com-

pany and Chair The Coca-Cola Foundation (Atlanta GA)

As the leader of Coca-Colarsquos philanthropy efforts the

company has contributed more than $460 million to sup-

port sustainable community initiatives including the His-

panic Scholarship Fund United Negro College Fund

(UNCF) Catalyst the Critical Difference for Women pro-

gram at Ohio State University the International Costal

Clean-up Boys and Girls Clubs of America the National

Council of Negro Women and the World Wildlife Fund to

name a few The Foundation also funds The Coca-Cola

First Generation Scholarship Program for first generation

college students Ms Jones also serves on the boards of

The Coca-Cola Africa Foundation and The Coca-Cola

Scholars Foundation

Extraordinary educator and political leader Mary McLeod

Bethune (1875-1955) founded NCNW in 1935 and envi-

sioned it to be an organization of organizations that would represent the national and in-

ternational concerns of Black women It would also give Black women the opportunity to

realize their goals for social justice and human rights through united constructive action

Today the National Council of Negro Women Inc (NCNW) is a council of 39 affiliated

national African American womens organizations and over 240 sections - connecting near-

ly 4 million women worldwide

National Council of Negro

Women

Ms Ingrid Saunders Jones

Chair wwwncnworg

Successful Sistarsquos To Seek for Business and Personal Success

Lucinda Cross

Activate Conference

wwwactivateconferencecom

Doreen Rainey

Get Radical Conference

wwwgetradicalconferencecom

Jessica Ann Mitchell

Blogger Week

wwwbloggerweekcom

Camika Smith

The BOSS Network

wwwthebossnetworkorg

A dynamic seasoned and no-nonsense

personal and business coach she is the

Founder of the RADICAL Success Insti-

tute and Vice President Operations

Transformation Division in the Steve Har-

vey World Group Focused on showing

people how to take their goals and make

them a reality shersquos built her career

around teaching and training individuals

entrepreneurs and executives on systems

and methods to accelerate success

The Art of Activation is a life changer and

will give you key tactics and strategies to

run in hot pursuit towards your personal

professional and global purpose Founder of

the popular Activate Conference Held

annually Activate presents a series of in-

formative events with the purpose of

ldquoactivatingrdquo the power inside of women

Blogger Weektrade 2015 is a multicultural

festival of bloggers journalists and

social media mavens hosted by Black

Bloggers Connect

As a collective The BOSS Net-

work supports women in their journey to

become independent and successful in

their endeavors utilizing network-

ing Working towards one simple

goal BOSSreg is ldquoBringing Out Successful

Sistersrdquo to build relationships and net-

works to structure a foundation where

women feel supported in their holistic

lives

LaShanda Henry has been developing

websites for over 10 years She owns over

15 web properties and is most passionate

about two things creating positive web-

sites for people of color and helping wom-

en entrepreneurs learn how to build suc-

cessful businesses online

Ms Henry graduated Columbia University

and received her bachelorrsquos degree in

Computer Science in 2002

ldquoMy lifersquos mission is to motivate inform

inspire connect With my mother in mind

I do what I do for parents looking to better

their childrenrsquos lives and for women striv-

ing to live their dreams I love to share

information and build communities online

Itrsquos what I do and who I amrdquo

Some of LaShandarsquos most popular websites include bull Multiple Shades of You Online (an African American Web Portal)

bull BBWO ndash Social Network for Women Entrepreneurs

bull SistaSense Money and Marketing blog

LaShanda Henry

Founder of Black Business Women

Online

Wwwmybbocom

National Organization Online Entrepreneur Success

18 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

BUSINESS TRENDS

Leading the Way ndash Women Leaders Matter

When it comes to successfully running a

business and managing employees women

clearly lead the way ndash Women Leaders

Matter A recent survey conducted by the

Pew Research Center found that most

Americans see women as stronger than or

equal to men when it comes to key leader-

ship traits From being honest and treating

employees fairly to mentoring staff women

executives and managers come out ahead

Thatrsquos great news because recognition of

the many attributes women bring to leader-

ship roles further reinforce the positive im-

pact women have in todayrsquos business world

Add to this the fact that according to new

research from Expert Market the number of

women-owned businesses has nearly dou-

bled in the last 20 years itrsquos easy to see

how women leaders are leading the way

Here are more reasons why women leaders

matter

Shake It Up

Letrsquos face it women leaders shake things

up Men have inhabited corner offices and

board rooms ndash not to mention seats in Con-

gress ndash far too long Having more women in

leadership roles in business as well as a

stronger presence in local and national poli-

tics helps maintain the balance and keeps

the playing fields even

Create Awareness

As women executives take on more and

more significant roles in business it helps

create an awareness of the value profession-

al women bring to a company Whenever

we read about the successes of a top CEO

such as Yahoo Incrsquos Marissa Meyer or

cheer on a woman who has left another

crack in the proverbial glass ceiling we feel

empowered and impassioned to continually

strive for our own professional goals

Encourage Workplace Diversity

As part of a diverse group women business

owners managers and executives are aware

of the many roadblocks they may encounter

on the way to success For those reasons

women leaders are in the perfect position to

pave the way for others by fostering diver-

sity in their companies And although a

recent study found that women bosses are

often penalized for hiring and promoting

other women and minorities we must con-

tinue to move forward ldquoContinue to recruit

diverse talent to meet diversity quotas and

build an environment of color creativity

and culturerdquo says Star Jones President

ldquoMake workplace diversity and inclusion a

corporate priorityrdquo

Inspire the Next Generation

Perhaps the most important reason why

women leaders matter more than ever is the

excitement they ignite in the next genera-

tion of young women Having role models

You do this of course through network-

ing If you want to network with important

people you have to know where they are

and get yourself therehellip

Here are a few ways to do that

Power network within traditional chan-

nels Go to your companyrsquos events

when you get priceless face time with

higher-ups In addition build your net-

work upon the classic infrastructures of

family friends your college alumni

group and professional associations

Join a networking group Find one

whose members span every industry

that will give you a broad understand-

ing of other businesses and exposure to

new clients

Connect with everyone That means

networking up down and sideways

Donrsquot think that to make the CEO chair

by age forty-five you should only in-

teract with managers VPs and trus-

tees Get to know the folks in the mail-

room and the coffee shop janitors the

newsstand operator security officersndash

you never know who might offer a

golden nugget of information that be-

comes your jackpot

Find lsquoem Research where your dream

team members work out get coffee

and eat lunch I am not advocating that

you become a stalker as that would

defeat your purposehellip if you become a

friendly face in your potential dream

team memberrsquos kickboxing class and

then ease into chit-chat and get to know

them slowly you can

ultimately introduce

yourself as a business

owner and propose that

they consider joining

your innovative ven-

ture

Bottom Line Trust

that the law of attrac-

tion will deliver the right people to you with

the best chemistry fit and timing And you

will magically click with your team to live

your dream

Be Where Important People Are

Darnell Smith is the

FounderCEO of Busi-

ness in the Black a online

media and marketing

company based in Dallas

Texas http

businessintheblackcom

Joining a networking

group and attending

annual business net-

working conferences

are a great way to

connect with like-

minded business pro-

fessionals

NAPW defines success as owning your

own power As the largest most-

recognized networking organization of pro-

fessional women in the country spanning

virtually every industry and profession the

National Association of Professional Wom-

en (NAPW) is a powerfully vibrant net-

working community with over 600000

members and nearly 300 Local Chapters

NAPW members have diverse backgrounds

beliefs perspectives and lifestyles with one

common bond - their ability to succeed -

See more at httpwwwnapwcom

By Star Jones Esquire President of National Association of Professional Women

Star Jones Esq

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 19

TECH TRENDS

GET YOUR SITE STATS CALL UTS AT 888-885-5552

Changes In Technology Can Present Opportunity For Small And Midsize Businesses

(NAPSI)mdashThanks to new technology itrsquos

an exciting time for small and midsize busi-

nesses Thatrsquos because many are finding

that increased access to new technologymdash

such as cloud and mobile solutionsmdashcan

provide access to services that were never

within their reach before helping them

grow and be more productive

They are also finding that using old or out-

dated technology can hinder a companyrsquos

ability to do business in a number of

waysmdashfrom security risks and compliance

issues to not being able to implement even

modest changes or updates in software all

of which can significantly hamper a compa-

nyrsquos ability to be successful and competi-

tive

A Shift In Technology

The beginning of one era in technology

often means the end or phasing out of an-

other For example to accommodate the

shift toward modern technology used by a

growing number of small and midsize busi-

nesses Microsoft will end support for Win-

dows Server 2003 on July 14 2015

This means that security patches and up-

dates will no longer

be available after

this period resulting

in a less stable and

less secure techno-

logical infrastructure

if no action is taken

However the good news is that a variety of

easy-to-integrate options are available for

those ready to upgrade including Microsoft

Azure the companyrsquos cloud platform

Cloud solutions such as Azure are designed

to provide small and midsize businesses

with the ability to scale up or down to take

advantage of opportunities or cut costs all

based on their needs

Numerous Benefits

Many small and midsize businesses report

that moving to a cloud platform like Azure

provides a range of benefitsmdashincluding

increased backup capacity enhanced disas-

ter recovery capabilities consistent compli-

ance with regulatory demands and access to

the most modern applications These bene-

fits can help small and midsize businesses

move faster

reduce costs

and ulti-

mately be

more produc-

tive

bull Backup Todayrsquos businesses generate

more data than ever before The cloud of-

fers reliable and economical backup for

data for businesses of any size and it even

automatically replicates data to help guard

against unexpected hardware failures

bull Disaster recovery Backup is a great so-

lution to protect your business from data

deletion and corruptionmdashbut it isnrsquot the

only important factor when it comes to data

Disaster recovery with Azure means your

companyrsquos data and applications will be

replicated in the cloud and accessible at any

time should anything happen to your physi-

cal location

bull Compliance With data security comes

legal and regulatory requirements With

cloud platforms like Azure your security

software will be continually updated mak-

ing it easy for your business to ensure it

remains compliant with unique industry

requirements

bull Modern applications The cloud pro-

vides the infrastructure platform and cus-

tom-made solutions in one place rather

than having to cobble solutions together

piece by piece This helps make it possible

for small or mid-size companies to spend

less time troubleshooting IT issues and

more time on activities that will drive the

business forward

Now is the time to plan your transitionmdash

and Microsoft is here to help For more

information please visit

wwwmicrosoftcomen-usserver-cloud

productswindows-server-2003 To find a

Microsoft partner in your area to assist in

your cloud transition visit

wwwpinpointmicrosoftcom

By embracing more modern up-to-date

technologies small and midsize business-

es are able to innovate in a way that al-

lows them to outpace the competition

WBC OHIO Announcement DreamBuilder

The Womens Business Center is now offering an online interactive Business Plan

DreamBuilder is a unique multi-leveled business skills training program created to help women build their dream of starting or growing their own business The 12 courses teach the basics of starting and growing a business including topics such

Rewards and Challenges of Being an Entrepreneur

Developing Your Business Idea

Who is Your Customer

Who is Your Competitor

Marketing Strategy

The significance of Branding

Pricing and so much more Upon completion you will have an edita-ble business plan Through our online tool you will become a part of the WBC DreamBuilder community You can communicate with other participants through discussion boards and messaging options In addition you will find various sample business forms and useful templates for your business Register at httpwwwdreambuilderorgwbcohio Contact us for further information (614) 732-0981

Empowering women entrepreneurs with the resources and tools to create strong sustainable business

20 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

REAL ESTATE TRENDS

HOME amp STYLE TRENDS

Five Quick Ways To Upgrade Your Home For Resale

(NAPSI)mdashWhether yoursquore considering

cashing in on your equity downsizing trad-

ing up moving for a change of scenery or

relocating for better prospects a few smart

investments and improvements can help

your home stand out from the competition

so you get top dol-

lar Even if yoursquore

not planning on

moving anytime

soon these strate-

gies can maximize

your homersquos value

and increase its

marketability

bull Sprucing up the

exterior If you

think yoursquoll have a

few years before

you move work on

your landscaping

now to give plants

time to mature

Look for easy-care

perennials such as hostas which multiply

on their own If you have less time you can

still achieve a quick makeover by power

washing paths and siding painting or up-

grading your front door and keeping the

lawn watered and weeded

bull Removing eyesores inside Some minor

adjustments can help buyers recognize

whatrsquos great about your home Swap out-

dated fixtures remove wallpaper and give

everything a deep clean Replacements

donrsquot have to be top of the line they just

need to eliminate hang-ups for potential

buyers

bull Improving the kitchenmdashto a point You

probably wonrsquot recoup the cost of a full

kitchen renovation but smaller projects such

as upgrading appliances and painting or

refinishing cabinets can modernize the

space

bull Refreshing rooms with neutral paint This is a time-honored tip for a reason

While seeing your favorite bold hues on the

walls makes you happy potential buyers

may not agree A fresh coat of neutral paint

can help them envision their own belong-

ings in the space

bull Focusing on energy efficiency The right

energy-smart upgrades can assure buyers

theyrsquore seeing an efficient home where util-

ity bills can be minimized Adding insula-

tion to the attic and walls can make a dra-

matic improvement in many homes Con-

sider the windows as well Adding a heat-

rejecting window film such as 3M Sun

Control Window Film can reduce cooling

costs and typically does not change the win-

dowsrsquo appearance Since the window film

can reject up to 99 percent of UV rays it

can protect the investment you made in

your hardwood floors rugs window treat-

ments furniture and artwork

Learn More

For further facts visit www3Mcom

homeimprovement

(NAPSI)mdashThere could be good news for

many households The garage can be so

much more than a storage room where you

hide your kidrsquos soccer cleats lawn mower

and old yearbooks With these five tips you

can make it as organized functional and

aesthetically pleasing as any room in your

house

1 For many the garage is the pri-

mary entry and exit point to the

home but it can also serve as a

terrific storage space for emergen-

cy supplies Check to make sure

your home emergency kit is up to

codemdashreplace batteries in flash-

lights and replenish your canned

food and medical supplies You

may not need them every day of

the year but itrsquos better to be safe

than sorry Also ensure that you

have backup power sources availa-

ble in the event of an outagemdasha

home generator and backup battery for your

garage door opener are proven solutions

that will help maintain accessibility and

functionality for your family no matter the

circumstance

2 While reorganizing take some time to

check your garage door Test the alignment

by disconnecting the door from the opener

once itrsquos disconnected you should be able

to lift the door easily with one hand If the

door is stuck or difficult to lift you should

call an authorized dealer for an inspection

Also be mindfulmdashif your garage door

opener was installed prior to 1993 itrsquos

probably time to have it replaced as it may

not be equipped with the latest safety fea-

tures such as photo eyes

3 When cleaning the garage homeowners

tend to think of horizontal spacemdashclearing

out boxes on the floor moving gardening

equipment and power tools over to the

sidemdashbut freeing up vertical space can be

just as important Instead of piling contain-

ers on the floor think about installing wall

shelves to maximize space If you want to

clear up additional overhead for a larger

car a hanger for bikes or other large pieces

of sporting equipment consider replacing

your overhead garage door opener

4 Yoursquove organized and upgraded your

garage but yoursquore not done yetmdashyou need

to be sure your garage is a safe place for

friends family and pets Store flammable

propane tanks outdoors and invest in a 5- or

10-pound fire extinguisher in case of emer-

gencies Lock up any other dangerous

chemicals

5 A good cleaning ultimately helps in-

crease convenience and peace of mind and

that premise can extend beyond organiza-

tional tips

Creating a clean functional space will pro-

vide the peace of mind you want and de-

serve You can turn your home into an or-

ganized retreat and your garage into a func-

tional space-saving area you can enjoy year

after year

Spring Cleaning 101 Find Extra Funds and Freedom By Decluttering Your Garage

How a few quick touch-ups can create added value to your

home

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 21

TRENDY PALETTE

(NAPSI)mdashSo many people are grilling out-

doors year-roundmdasheven when temperatures

dip below freezingmdashthat Weber Grills the

company that launched the grilling revolu-

tion more than 60 years ago has released its

top tips for hearty grillers who simply

wonrsquot give up the distinctive flavors that

only an outdoor grill can deliver

ldquoMore than half of grill owners grill year-

roundmdashand 35 percent grill when the

temperature drops below freezingrdquo

said Kim Lefko Executive Vice Pres-

ident AMERICAS Weber-Stephen

Products LLC ldquoOur annual Weber

GrillWatch Survey reveals the top

reason people brave the cold is be-

cause they feel everything tastes better

grilled They also tell us itrsquos because

they see grilling as an adventure itrsquos

lsquome timersquo and itrsquos lsquofootball seasonrsquordquo

Whether grilling for one or two or to

add some flair to your next party be sure to

bundle up on your way to the grill and arm

yourself with these essential tips from We-

ber

bull Plan on adding five to 10 minutes to the

normal time it takes to preheat your grill in

the warmer months

bull Even when itrsquos cold outside never grill in

an enclosed space that can trap deadly car-

bon monoxide such as inside a garage or

under an overhang

bull If yoursquore lookinrsquo you ainrsquot cookinrsquo Resist

the urge to lift the lid Repeatedly opening

the grill will let precious heat escape ulti-

mately increasing your grilling time

bull Use a thermometer to measure the internal

temperature of foods for delicious results

every time

bull Have backup fuelmdashcharcoal and pro-

panemdashon hand in the winter as the grill will

typically require more fuel than during the

warmer months

bull Grill what you know Cold weather is the

time to stick with the tried-and-true recipes

you know by heart to maximize efficiency

at the grill

bull Position gas grills so the wind is perpen-

dicular to the gas flow and not blowing the

flame down the burner tubes

bull Keep your grill covered to protect it from

the elements

bull Snow gloves are not barbecue gloves

Make sure you have on heat-resistant

gloves when operating your grill

For additional cold weather grilling tips

visit wwwwebercomweber-nationblog

how-to-grill-in-the-winter

Essential Tips For Year-Round Grilling

888-885-5552 inforbantrendsetterscom

URBAN TRENDSETTERS INTRODUCES

NEW APPS FOR RESTAURANTS amp MORE

22 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

HEALTH AND WELLNESS

by Bruce Johnson

heart attack survivor and news reporter-

anchor

(NAPSM)mdashldquoForty-two-year-old black

male probable heart attackrdquo To this day

the paramedicsrsquo words as they rushed me to

a Washington DC hospital ring in my

ears

It began as a normal Thursday cover-

ing news as a street reporter in the

toughest part of our nationrsquos capital

When the severe pain in my chest

began I tore open the top buttons of

my dress shirt and loosened my tie to

no avail After a few failed attempts

to shake off the pain I was rushed by

ambulance to the local hospital

As I was rolled into the emergency

room my shirt was cut off an IV

needle was stuck in my arm and

monitoring leads were stuck to my

chest I was given medication to dis-

solve any blood clots and restart

blood flow to my heart An electrocardio-

gram showed that I had had a type of heart

attack called ldquothe widow makerrdquo An artery

was abruptly and completely blocked Fifty

percent of patients who have this type of

heart attack die before they get to the hospi-

tal

My cardiologist was concerned I was

young to be having a heart attack and was

outwardly in good health

Two years before my heart attack with a lot

of help I had quit smoking and eliminated

all alcoholic drinks However my job as a

reporter for a top news station was inherent-

ly stressful I often grabbed fast food as I

tried to balance professional responsibilities

with family time It had all caught up with

me

Later that night my chest pain came back

and I was flown to another hospital where

an emergency angioplasty was performed to

widen the obstructed artery

I was in intensive care for several days be-

fore starting inpatient cardiac rehab Within

2 weeks I was walking and ready to go

home I continued my supervised cardiac

rehab as an outpatient for another 6 weeks

Determined to learn why I had my heart

attack and what I could do to prevent anoth-

er one I relied on what I did best research

and investigation I asked my family about

our history of cardiovascular disease I read

articles and listened intently when the nurs-

es and doctors explained about my blood

pressure pulse weight and medications I

worked with a nutritionist who told me that

if I ate mostly fresh fruits and vegetables

broiled fish and chicken and lower-fat

foods I could occasionally enjoy spare ribs

at family get-togethers

I had always been athletic before my heart

attack but I knew I needed an activity that

Hey Man Itrsquos Time We Have A Heart-to-Heart

Continued on Page 23

Bruce at work amp play

after surviving heart

attack

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 23

DIET FREE LIFE PROUD SPONSORS OF THE NEW UTS

FITS amp TRENDY MAGAZINE gave me control of my heart speed I start-

ed by running on a treadmill and then

moved my runs outside I listened to my

body but wasnrsquot afraid to push myself

I saw my doctors regularly to make sure

my heart was functioning at its best My

health care team was stunned by my recov-

ery often calling me a miracle which felt

great But not as good as knowing I was

living healthy tracking and controlling my

blood pressure and taking care of myself

Despite my progress I needed to prove to

myself that I was healthy Since running

had be come my passion I entered the

Marine Corps Marathon With clearance

from my doctor on October 22 2000mdash

eight years after my heart attackmdashI ran

262 miles When I crossed the finish line

I knew my heart attack hadnrsquot defeated or

defined me

I know I was spared My story could have

turned out differently and I am grateful for

this gift of life But do you know what

This could be you Heart disease remains

the leading cause of death in America

If you learn anything from my story I

hope itrsquos that YOU have to take care of

yourself and your heart No one else can

do it for you During American Heart

Month and all through the year make

your heart a priority Know your blood

pressure and keep it in control Donrsquot

smoke Eat less fatty salty and greasy

food and more fruits and vegetables Make

an appointment with your doctor Free

resources and information are available

from Million Hearts at

http1usagov1AU65x6 Take it from

me taking action today could save your

life tomorrow

HeartmdashContinued From Page 22

24 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

BEAUTY AND FASHION TRENDS

Inspiring Beauty 50 Years of Ebony Fashion Fair

The first-ever exhibition on the Ebony

Fashion Fair Inspiring Beauty explores the

50-year history of the charity fashion spec-

tacle that redefined the concepts of beauty

style and empowerment for African Ameri-

cans by examining the history of the show

and its director and producer Eunice W

Johnson

Inspiring Beauty showcases nearly 100 ob-

jects including ensembles and accessories

displayed on fully stylized mannequins to

recreate the runway experience as well as

archival photographs video and Johnsonrsquos

personal effects to tell the full story of these

unparalleled events At the center of this

dynamic show are the stunning gowns

feathered coats and statement designs seen

in the 40 garments selected from a collec-

tion of thousands Johnson amassed in five

decades

Works by designers including Stephen

Burrows Christian Dior Christian La-

croix Bob Mackie Missoni Jean Patou and Sarli illustrate themes of vision inno-

vation and power as exemplified by John-

sonrsquos entrepreneurial spirit flair for fash-

ion and philanthropic goals as co-founder

of Johnson Publishing Company publisher

of Ebony and Jet magazines

Exhibition highlights include garments

from fashion greats such as Valentino

Pierre Cardin and Alexander McQueen

for Givenchy before they reached world-

renowned status An Yves Saint Laurent

lsquoPicassorsquo cocktail dress Nina Ricci even-

ing ensemble of a shirred jumpsuit and ruf-

fle coat Karl Lagerfeld for Chloeacute beaded

gown Vivienne Westwood animal print

evening gown and Emanuel Ungaro two

piece bridal gown are examples of the spec-

tacular trends of fashion and attitude of

style

Developed by the Chicago History Museum

in cooperation with Johnson Publishing

Company Inspiring Beauty offers an un-

precedented multisensory experience to

visitors who have never attended an Ebony

Fashion Fair as well as reconnects those

who experienced it first-hand

TOUR SCHEDULE Museum of Design Atlanta GA

October 18 2014 ndash January 4 2015

Milwaukee Art Museum WI

February 5 2015 ndash May 3 2015

Minnesota History Center St Paul MN

May 22 2015 ndash August 16 2015

Charles H Wright Museum of African

American HIstory Detroit MI

September 18 2015 ndash January 3 2016

Memorial Art Gallery of the University

of Rochester NY

January 30 2016 ndash April 24 2016

Bellevue Arts Museum WA

May 20 2016 ndash August 12 2016

The George Washington University Mu-

seum and The Textile Museum Wash-

ington DC February 10 2017 ndash June 4 2017

Eunice Johnson at work 1970 Photo

courtesy of Johnson Publishing Compa-

Eunice Johnson with designer Yves

Saint Laurent 1972 Photo courtesy of

Johnson Publishing Company LLC

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 25

ldquoMaking pretty faces is my specialty

Sara King

Professional Makeup Artist

614-900-1033 wwwstyleseatcomsarakingbeauty

Special

Events

Free-Lance

Make-Up Parties

BEAUTY amp FASHION TRENDS

Available at DrsquoAndrearsquos Hair Studio

DrsquoAndrea Brown Master Designer

2151 E Dublin Granville Road Suite F

Columbus OH 43229 P 614-636-2298

5 STAR HAIR MAYVEENCOM

Natural Straight

Deep Wave

Curly Wave

Loose Wave

FREE BUSINESS OPPORTUNITY

CALL TODAY

If yoursquore like me yoursquove got a random col-

lection of carrier and essential oils some-

where in your beauty arsenal If yoursquore like

me said random collection of essential and

carrier oils is mostly just sitting there col-

lecting dust and taking up space on your

shelves Many of us aspire to be gung-ho

DIY mixtresses in our down time but life

doesnrsquot always have that in store for us In

fact sometimes we buy products we donrsquot

need and make aspirational plans that wersquore

going to learn how to use them That

doesnrsquot always happen Irsquom here to help

you sift through the clutter

First things first ndash let me introduce you to a

recipe book you should check out ndash Natural

Beauty Alchemy Make Your Own Organic

Cleansers Creams Shampoos Serums

Balms and More Itrsquos written by fabulously

named licensed pharmacist and expert

healthcare professional Fifi M Maacaron

and features more than 100 easy to follow

recipes for skin and body IMO itrsquos pret-

ty light on hair recipes but it offers helpful

and simple recipes for bellas who want to

make their own toner or serum or even per-

fumes from essential oils With permission

from the publisher I got access to a few

exclusive recipes ndash you gotta get the book

for the rest I specifically requested the

breakdown for the ldquo3-in-1 Lazy Blendrdquo ndash

you KNOW I love a good multi-use prod-

uct A DIY multi-use product SOLD

Herersquos the breakdown courtesy of The

Countryman Press

3-in-1 Lazy Blend ndash Makeup Remov-

er Toner amp Night Oil

What could be better than a makeup remov-

er that is also a toner and an anti-aging

night oil all in one bottle This formula

softens the skin and nourishes it While the

composition of jojoba oil is very close to

that of the skinrsquos own lipids and it doesnrsquot

clog pores wheat germ oil is rich in vita-

mins and minerals that prevent aging

Chamomile tea and rose water are extreme-

ly skin friendly and help alongside glycer-

in balance moisture levels Keep this oil-

water mix handy especially when you have

little time and energy left at the end of the

day

INGREDIENTS 2 ounces (60 ml) rose water

1 tablespoon almond oil

1 tablespoon jojoba oil

1 tablespoon wheat germ

1 ounce (30 ml) chamomile tea (at room

temperature)

1 teaspoon glycerin

5 drops vitamin E oil

Note You can substitute witch hazel for

rose water in case of oily skin

INSTRUCTIONS 1 Mix the above ingredients adding one at

a time Shake well and then transfer to a

spray bottle

2 Shake vigorously to disperse oil droplets

before spraying onto a cotton disc or ball

Wipe the face and neck repeating if neces-

sary to remove makeup completely

3 You do not need to rinse or follow with a

toner or night oil because this formula does

it all

4 Store the bottle in a cool place away from

sunlight and heat

Try This DIY Beauty Recipe ndash the 3-in-1 Makeup Remover Toner amp Night Oil

By Patrice Grell Yursik

Founder Afrobellacom

26 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

ARTS AND ENTERTAINMENT

NEW YORK NY and UNIVERSAL CITY Calif ndash The biggest names in en-tertainment will bring the music of the iHeartRadio app to life on Sunday March 29 for the second edition of the iHeartRadio Music Awards hosted by Oscar and Grammy award winning actor and musician Jamie Foxx The event will air live on NBC from 8-11 pm ETPT from the historic Shrine Auditorium in Los Angeles and will be broadcast sim-ultaneously on iHeartMedia stations na-tionwide and across the iHeartRadio

digital music platform

The three hour telecast will truly reflect Americarsquos favorite music and will show-case the yearrsquos most popular artists and songs determined by the iHeartRadio Chart and fan voting through iHeartRa-dio stations nationwide The evening will include performances by Rihanna Iggy Azalea Sam Smith Madonna Ja-son Aldean Jamie Foxx Meghan Trai-nor Jason Derulo Jennifer Hudson Kelly Clarkson Snoop Dogg Nate Ruess Alesso and Florida Georgia Line

along with appearances from Taylor Swift and more This yearrsquos iHeartRa-dio Music Awards will also feature un-

expected collaborations from some of

the top names in music

ldquoThis is the night we celebrate the big-gest songs and artists we played for fans on our iHeartRadio stations across America and on the iHeartRadio app over the past year along with a look at whats coming in 2015rdquo said John Sykes President of Entertainment En-terprises for iHeartMedia Inc ldquoAnd who better to host than both a Grammy win-ning musician and Oscar winning per-former Jamie Foxx This is going to be an amazing star packed Sunday night of

music on NBC

ldquoIrsquom so excited that Jamie Foxx is taking the reins at this yearrsquos iHeart awards He is the perfect choice to lead this extraordinary night of music and celebrity artists said Paul Telegdy President Alternative and Late Night

Programming NBC Entertainment

2014 was such an incredible year for so many artists across different genres so

its great to see them get the recognition they deserve said Tom Poleman Pres-ident of National Programming Platforms for iHeartMedia Whether theyre new to the scene or industry veterans each artists journey is exciting to follow from their first radio spin to their first

iHeartRadio Music Award nomination

The iHeartRadio Music Awards is the night in music where the indus-tryrsquos top artists get to shine in a relaxed and fun atmosphere and celebrate their own achievements as well as those of their peersrdquo said Ian Stewart President of Done +

Dusted Inc

Category finalists for the iHeartRa-dio Music Awards were announced on February 4 with 2014 iHeartRa-dio Innovator Award winner Pharrell Williams making a special appear-ance on NBCrsquos TODAY show to

reveal this yearrsquos Artist of the Year nomi-nees Social voting through iHeartRadio stations nationwide for the Best Lyrics Best Fan Army and Renegade catego-ries will run through Friday March 20 Category finalists (by alphabetical order) are

JAMIE FOXX TO HOST IHEARTRADIO MUSIC AWARDS LIVE ON NBC Sunday March 29 (8-11 PM ETPT)

Rihanna Iggy Azalea Sam Smith Taylor Swift Madonna Jason Aldean Jamie Foxx Meghan Trainor Jason Derulo Jennifer Hud-son Kelly Clarkson Snoop Dogg Nate Ruess Alesso and Florida Georgia Line

Continued on Page 27

Jamie Foxx

Rihanna

Snoop Dogg

Jennifer Hudson

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 27

EVENTS

The Urban Trendsetters List of 2015 Media Sponsorship is GROWING NATIONALLY amp FAST

Events Include but NOT limited to

Whorsquos Who Publishing Book Unveiling Receptions for Atlanta GA other city announcements soon

The African American Male Wellness Walk Atlanta Detroit Washington DC Niagara Falls

2015 Champions of Diversity and Career town Network Career Fair-Columbus OH and Atlanta GA

The African American Film Festival-New York City

FOR MORE INFORMATION ON ADVERTISING SPONSORSHIP OR VENDOR OPPORTUNITIES LOG ONTO WWWURBANTRENDSETTERSCOM EVENTS

CALL Mykayla Bryant or Sharon S Gordon at 888-885-5552

EMAIL mykaylaurbantrendsetterescom or Sharonurbantrendsetterscom

Artist of the Year

Ariana Grande

Iggy Azalea

Luke Bryan

Sam Smith

Taylor Swift Song of the Year

All About That Bass - Meghan Trainor

All of Me - John Legend

Happy - Pharrell Williams

Shake It Off - Taylor Swift

Stay With Me - Sam Smith Best Collaboration

Bang Bang - Jessie J + Ariana Grande + Nicki Minaj

Dark Horse - Katy Perry featuring Juicy J

Fancy - Iggy Azalea featuring Charli XCX

Problem - Ariana Grande featuring Iggy Azalea

Talk Dirty - Jason Derulo featuring 2 Chainz

Best New Artist

Bastille

Cole Swindell

Iggy Azalea

Meghan Trainor

Sam Smith Country Song of the Year

Bartender - Lady Antebellum

Burnin It Down - Jason Aldean

Dirt - Florida Georgia Line

Give Me Back My Hometown - Eric Church

Play It Again - Luke Bryan Hip HopRampB Song of the Year

Dont Tell Em - Jeremih featuring YG

Drunk in Love - Beyonceacute featuring Jay Z

Flawless - Beyonceacute

Loyal - Chris Brown featuring Lil Wayne and Tyga

New Flame - Chris Brown featur-ing Usher and Rick Ross

Dance Song of the Year

Animals - Martin Garrix

Blame - Calvin Harris featuring John Newman

La La La - Naughty Boy featuring Sam Smith

Summer - Calvin Harris

Waves - Mr Probz

Alternative Rock Song of the Year

Come With Me Now - KONGOS

Do I Wanna Know - Arctic Mon-keys

Fever - The Black Keys

Something From Nothing - Foo Fighters

Take Me to Church - Hozier Best Lyrics

All of Me - John Legend

Blank Space - Taylor Swift

Counting Stars - OneRepublic

Habits (Stay High) - Tove Lo

Stay With Me - Sam Smith

Thinking Out Loud - Ed Sheeran

Best Fan Army

5SOSFAM - 5 Seconds of Summer

Arianators - Ariana Grande

Bey Hive - Beyonceacute

Team Breezy - Chris Brown

Sheerios - Ed Sheeran

Church Choir - Eric Church

Directioners - One Direction

Selenators - Selena Gomez

Mendes Army - Shawn Mendes

Swifties - Taylor Swift Renegade Award presented by the All New 2015 Jeep Renegade

Brantley Gilbert

Charli XCX

Hozier

Iggy Azalea

Meghan Trainor

This year the iHeartRadio Music Awards is partnering with the Jeep brand to pre-sent the first-ever ldquoRenegade Awardrdquo The ldquoRenegade Awardrdquo celebrates emerging standout artists who have bro-ken boundaries while staying true to themselves These artists defy conven-tion to create new musical lanes that are distinctly their own They are authentic and passionate with the talent to stretch the limits and do something extraordi-

nary

The iHeartRadio Music Awards will be executive produced by John Sykes Tom Poleman and Liz Kelly of iHeartMedia along with Ian Stewart and Hamish Hamilton of Done and Dusted Inc who will also produce the show for NBC Stu-

dios Hamilton will also direct

Proud partners of this yearrsquos events in-clude the All New 2015 Jeep Renegade

and Taco Bellreg

For breaking news and exclusive iHeartRadio Music Awards content visit iHeartRadiocomawards or follow the social buzz on Twitter Facebook Insta-

gram and Google +

IHeart - Continued From Page 25

ARTS AND ENTERTAINMENT

28 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

TRAVEL TRENDS

FOR VENDOR AND SPONSORSHIP INFORMATION CONTACT SHARON S GORDON 888-885-5552

(NAPSI)mdashFor those looking to take an

upscale road trip but who want to get the

most for their money there are several tips

and tricks to keep in mind when planning a

getaway

Time Your Trip-If your dates are flexible

try traveling to your selected destination

during its off-season Hotels often drop

their rates to attract business when crowds

thin out and you can score a great deal

while avoiding a tourist rush Try a moun-

tain destination before ski season is in full

swing or a famous site such as the Grand

Canyon on a weekday during the school

year

Take Advantage of Luxury Partnerships-

Luxury brands often partner to provide their

customers with added value To take your

road trip up a notch from the moment you

pull out of your driveway a special edition

Crafted Line of vehicles from Lexus comes

equipped with a beautiful two-piece set of

tailor-made Tumi luggage The Lexus

Crafted Line features an Ultra White exteri-

or with Obsidian door handles side mirrors

and grille Eye-catching seats contrast

stitching headrests and door panels are

either two-tone BlackScarlet or Black

Cabernet Models include IS 250 F SPORT

LS 460 F SPORT and GS 350 F SPORT in

RWD and AWD RX 350 AWD F SPORT

and ES 350

The limited edition Tumi duffel bag set was

specifically designed to match the vehicles

for grille-to-trunk coordination Lexus own-

ers can find additional pieces of this origi-

nal luggage set and other exclusive offers at

LexusDriverscom A Meguiarrsquos New Car

Care Kit is also included as another extra

bonus for Crafted Line owners

Search for Package Deals-Regardless of

when you travel try to look for a hotel of-

fering a package deal to capitalize on your

travel investment Many upscale hotels of-

fer credit toward their on-site restaurants

bars or spas when you book in advance

online Hotels in areas such as Napa Valley

or other wine country destinations may

partner with nearby wineries to offer its

guests exclusive deals on tastings and tours

For example The Allison Inn amp Spa in Or-

egonrsquos Willamette Valley offers Lexus

owners the chance to sample three distinc-

tive local wines and receive a complimen-

tary bottle of their favorite The resort also

has an on-site fleet of Lexus vehicles avail-

able for guests to drive eliminating the

need for a rental car

Take the Scenic Route-The great thing

about road trips is that you can skip the

crowded expensive attractions and enjoy

the view from the comfort of your car seat

And all passengers will be happy to spend

more time taking in free scenic sites along

the way Take advantage of natural wonders

and roadside attractionsmdashsuch as New

Yorkrsquos scenic Finger Lakes region or

kitschy Route 66 sitesmdashwhenever possible

With these tips and tricks and a little ad-

vance planning yoursquoll save time and money

while elevating your road trip Find out

more at wwwLexuscomcraftedline

Elevate Your Next Road Trip By Seeking Out Added Value

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 29

AUTO TRENDS

When The Check Engine Light Is On Donrsquot Ignore It

Donrsquot take this lightly One of the most

vital signals of an improperly functioning

vehicle is the check engine light and when

illuminated it alerts the driver to a variety

of existing potential problems Neverthe-

less vehicle checkups

during car care events

throughout the country

reveal that the check en-

gine light is on in nearly

one out of 10 vehicles

Some common malfunc-

tions that can cause the

check engine light to illu-

minate include a faulty

oxygen sensor mass air-

flow sensor or spark

plugs and wires If the light flashes the

condition is more critical and must be

checked immediately to prevent severe

damage which may include catalytic con-

verter damage

ldquoWhen the check engine light comes on it

means that a vehicle system such as the

ignition fuel injection or emission control

is not operating properly even if the vehicle

appears to be running normallyrdquo explained

Rich White executive director Car Care

Council the source for the ldquoBe Car Care

Awarerdquo campaign promoting regular vehi-

cle care maintenance and repair

ldquoA glowing check engine light doesnrsquot

mean you have to immediately pull the car

to the side of the road but it does mean you

should get the car checked out as soon as

possible Ignoring the warning light could

result in costly repairs At the very least the

light could alert you to an engine problem

that is negatively impacting fuel economyrdquo

he added

When scheduling service make sure the

automotive shop that examines your vehicle

has professional technicians who are trained

and certified in OBDII diagnosis and repair

The technician will connect your vehiclersquos

computer system to a diagnostic scan tool

which will indicate why the light was acti-

vated

At the same time the technician can ana-

lyze idle speed throttle response engine

temperature fuel system pressure manifold

vacuum exhaust emission levels and many

other key indicators Once the problem is

fixed the carrsquos computer is reset to initiate

its release process The technician should

then be able to tell you what needs to be

done and discuss potential warranty cover-

age and further testing if necessary

For a free ldquoCar Care Guiderdquo or for further

information visit wwwcarcareorg

Donrsquot be in the dark

about your enginersquos

problem when the check

30 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

Christa Payne Area Manager 614-778-1958

christapayneaolcom Undercoverwearcomchristapayne

Call me to book your Special Girls Night Party

Business Opportunity

Changing Womenrsquos Lives

REGISTER YOUR BUSINESS IN OUR ONLINE BUSINESS DIRECTORY FREE AT WWWURBANTRENDSETTERSCOM UTS BIZ LIST

ARE YOU A TRENDSETTERS

Urban Trendsetters wants to spotlight you and your busi-

ness

Send your us your photo and brief introduction to Sha-

ronurbantrendsetterscom Subject Business Spotlight

SELL YOUR STUFF

UTS Classifieds

All print classified ad will get

FREE placement online

One Week $25 Two Weeks $40 One Month $75 Includes 1 photo up to 500 characters

Call Urban Trendsetters

Today

Your ad could be here for as low as

a $150 investment

Call Urban Trendsetters Today

888-885-5552

Urban Trendsetters Business Directory

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 31

FINANCIAL ADVISOR

Registered Investment Advisory Firm is

currently expanding throughout

Ohio We are in search of Independ-

ent Investment Advisor Representatives

Must be self-motivated professional and

willing to take direction If you have a

financial or insurance back round we

encourage your response We work with

Globally Recognized Money Manag-

ers Strong Ethics and complete transpar-

ency with clients relationships is essen-

tial Please contact Hardiman Invest-

ment Management Inc 614-209-

9748 or submit a resume via e-mail to

FREELANCE WRITERS

Do you love to write Urban

Trendsetters is growing and we

are looking for writers

If you are good writer love con-

necting with people and enjoy relay-

ing empowering information UTS is

the place for you Contact Sharon S

Gordon at 888-885-5552 for more

information or send email to in-

fourbantrendsetterscom

CLASSIFIEDS UTS Online Classifieds The Urban Trendsetters allow our customers the opportunity to submit their classified ads and pay online You may add photos videos and links to your classified ads You may also choose to upload current display ad As with our coupons our classified ads are available in print online via e-blast in our weekly top classified blast as well as front page top classified listing feature on our website

MEDIA SALES

Earn Extra Income for the Holidays

Urban Trendsetters wants to increase your

sales staff We offer a variety of media ser-

vices and we serve many different industries

If you are a professional individual seeking

unlimited income potential give us a call to-

day at 888-885-5552 or email

salesurbantrendsetterscom NO EXPERIENCE NECESSARY

Have you tried that crazy wrap thing

We NEED Distributors NOW The It Works Ultimate Body applicator is a first to market product like NOTHING you have ever seen before The Ultimate Body

Applicator is a all natural non woven cloth that is site specific ANYWHERE you place is its going to TONE TIGHTEN and FIRM in

as little as 45 minutes Reduces the appearance of cellulite and varicose veins No its not water weight loss No it wont come back over

night and YES IT WORKS Donrsquot believe Try if for YOURSELF Call Mykayla Bryant Diamond Director at 937-532-8295

UTS FREE CARD

Ever wondered how your business could

profit from a Pre-Paid Card and the PPC

industry Contact UTS Free today at

614-526-8871 or email

utsfreecardgmailcom

Urban Trendsetters and Career Town Network Host STEM

Virtual Career Fairs

The purpose of this conference is to follow the governments lead in its STEM or Educate to Innovate model Our 4 goals are

1 Bring more awareness and emphasize the importance of in our educa-

tion system and encourage students to pursue degrees and careers in

STEM

2 Create more teachers and educators in the STEM areas

3 Create more diversity and careers in STEM for women and minorities

4 Create and develop relationships between corporations colleges uni-

versities and educators that will provide more positions of internships for

For Registration Vendor and Sponsorship Opportunities and Information

Call 888-885-5552 Email

Sharonurbantrendsetterscom wwwurbantrendsetterscom

Register for Your FREE Career Town Account

March- Celebrating Women of Diversity

AprilmdashHealthcare May-Internship amp Summer Opportunities HBCU

This series of career fairs will allow recruiters and job seekers to interact

one on one from the comfort of office and home Each week is dedicated

Logistics amp Warehouse Professional Healthcare and STEM

Classified Ads

$25 amp up

Your Ad

Could Be

HERE

32 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

Urban Trendsetters is YOUR NEW Online Marketing Department

SECURE YOUR ACCOUNTS TODAY Urban Trendsetters Brand Establisher amp Booster

Call 888-885-5552 for a FREE Consultation

The next most important things to secure for your brand after acquiring your domain name are the account names and profiles

on social media blogs and local directories

We all know that it is optimal to have a domain name that exactly matches your brand name or business name The same is true for

your account names as well as the URLs of your profiles on social media blogs and directories Your accounts on Web

properties are part of your brand presence and so securing your accounts

Establishing your accounts with optimal branding is of great

importance

ALL FOR $799

Page 5: March 2015 Women's History Month

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 5

IN THIS ISSUE

PublisherCEO

Sharon S Gordon

Editor-at-Large

Lisa Freeman-

Williamson

VP Sales amp Market-

ing

Mykayla Bryant

Contributing Writers

Delois R Wright

Brenda Spencer

ProductionGraphics

Ashley Corry

Digital Media

Mykayla Bryant

Distribution

Cobrersquo Gordon

Urban Trendsetters Distribution Location

Would You Like Urban Trendsetters in Your Business Location

Call Us Today 888-885-5552

Visit Our Website for Our Full List of

Distribution Locations wwwurbantrendsetterscom

Team UTS

What is the BEE Busi-

ness Directo-

ry

The BEE (Black Eco-nomic Empow-erment) Busi-ness Directory is a community resource for locating Afri-can Americans in business and to communicate additional businesses resources and services available to build and enhance opportunities in the community Our first edition of The BEE (Black Economic Empowerment) Business Directory will launch in Central Ohio The BEE Business Directory will be published in print and online

The printed version will be available for distribution July 2015 Our goal is to reg-ister over 500 businesses by submission date May 1 2015 Join Us

GET LISTED ONLINE TODAY

WWWURBANTRENDSETTERCOM

GET YOUR Free Business Listing

Premium Directory

Launch Specials Available

Including

ADDITIONAL PHOTOS

VIDEOS AUDIO

URBAN TRENDSETTERS IS EVEN

BETTER ONLINE

Read it in printhellipExperience it

online helliphelliphelliphellip

Links from online version to

Videos Interviews Advertisers

Events Calendar Coupons amp

MORE

Local Libraries

Beauty and Barber Salons

Beauty Supplies

Book Stores

City Offices

State Offices

County Offices

Non-Profit Organizations

Restaurants and Venues

Neighborhood Stores

Drug Stores

Professional Offices

Chambers of Commerce

Churches

Media Outlets

Corporate Offices

Spirit Stores amp Locations

Recreation Centers

High Schools

Colleges amp Universities

Small Businesses

UTS Events

Page 7 International Womenrsquos Day Page 9 SportsmdashNEW Feature w Oscar Haywood Page 10 Relationship TrendsmdashThe Grown Zone Page 11 Black Youth Leading the Way in This Modern Day Movement Page 12 The Journey Page 13 Family Trends Page 14 Diversity Page 16 Successful Sistarsquos To Seek For Success Page 18 Business Page 19 Tech Trends Page 24 Fashion Trends Page 26 I Heart Music Awards

Eunice Johnson Ebony

Fashion Fair Page 24

6 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

URBAN TRENDSETTERS PRESENTS NEW SERVICES FOR

2015

ONLINE MARKETING SEO WEBSITE DESIGN EMAIL MARKETING PAY PER CLICK BLOG CONTENT CREATION PRESS RELEASE DISTRIBUTION LANDING PAGE CREATION AND DISTRIBUTION SOCIAL MEDIA CREATIONOPTIMIZATION REPUTAI-TON MANAGEMENT

ADDITIONAL SERVICES EVENT MARKETING STRATEGY amp CONSULTATION Includes Sponsorship Presentation Creation SPECIAL EVENT PUBLICATION DESIGN

POSITION TO PROSPER

Call today to book your FREE Position to Prosper 1 Hour Consultation and receive a FREE WEBSITE AUDIT TODAY

888-885-5552

MOBILE MOBILE APP CREATIION WEBINAR DEVELOPMENT AUDIO VIDEO COMMERICAL PRODUCTION MOBILE TEXT CAMPAIGN DEVELOPMENT

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 7

NEWS

Throughout history women have made

powerful leaps defending our country

fighting for equal rights and demonstrating

our gender is an asset to the world It took

nearly 150 years after the signing of the

Declaration of Independence for American

women to have the right to vote Wersquove

come a long way and today we are strong-

er than ever beforehellip but therersquos still work

to do Together wersquoll make it happen

International Womenrsquos Day celebrates the

contributions women make in every aspect

of life ndash at home at work in their commu-

nities ndash as mothers wives sisters daugh-

ters educators students and leaders We

come from different cultures backgrounds

and all walks of life united by a common

goal ndash to strengthen communities families

and societies by empowering women to

achieve equal rights and success

Last yearrsquos International Womenrsquos Day

theme ldquoInspiring Changerdquo was about envi-

sioning a better world for all women and

girls We challenged the status quo for

womenrsquos equality and took action by em-

powering each other to succeed We in-

spired young girls through mentoring made

an impact through net-

working stood up for

women against sexual assault and

became actively involved in

NAPW Foundation initiatives

expanding opportunities and ad-

vancement for women and girls

The United Nations is instrumental in ele-

vating the cause of gender equality around

the world The 1995 Fourth World Confer-

ence in Beijing marked a significant turning

point for the global gender equality agenda

because it created the Beijing Declaration

and the Platform for Action Adopted by

189 countries the Platform is a key global

policy document on gender equality with

focus on world attention on issues that mat-

ter most in the lives of women and their

families This includes access to education

health care jobs credit and the chance to

enjoy basic legal and human rights This

year marks the 20th Anniversary of the Bei-

jing Declaration and Platform for Action

and it remains a powerful source of em-

powerment and inspiration for gender

equalityhellip because like Hillary Clinton said

at the Beijing Conference 1995 ldquoHuman

rights are womenrsquos rightshellip And womenrsquos

rights are human rightsrdquo

Your Passion Makes it Happen Empower Educate Mentor Wersquore living

in a global gender revolution Women are

finding their voices and using them to in-

spire change We are ancestors of the brave

strong and mighty women who fought for

the vote It is our mission to keep fighting

for our rights leading by example and in-

spiring other women to do the same

Therersquos so much to learn from each other

and nowrsquos the time to embrace our woman-

hood and band together as strong profes-

sional sisters of this great country

Your Network Makes it Happen Moving forward means helping each other

succeed When women are under-

represented in the workplace with few op-

portunities for advancement itrsquos easy to

inadvertently hinder another womanrsquos suc-

cess According to a 2014 research study by

the Workplace Bullying Institute women

target women at work 68 of the time The

more we only try to promote our individual

success the less progress we make as a

collective force The professional women of

NAPW provide a supportive network with

each woman at different stages of her career

with a common aspiration to help each oth-

er achieve success

MakeItHappen on Social Media Like follow join tweet repeat Itrsquos the age

of hashtag activism and social media plays

a huge role in connecting women around

the world making a difference sharing

stories exchanging ideas and inspiring

women (and men) to become involved in

gender equality initiatives Join and initiate

discussions sparking involvement and in-

terest post resources pictures videos arti-

cles and get the message of equality out

there for the world to see

Herersquos to celebrating women calling for

equality and making it happen

Did you ldquoinspire changerdquo on International

Womenrsquos Day last year How will you

ldquomake it happenrdquo this year

Women of the worldhellip today is ours We are the future of history

I believe that

the rights of

women and

girls are the un-

finished busi-

ness of the 21st

centuryrdquo ndash

Hillary Clinton

We Make It Happen Happy International Womenrsquos Day By Star Jones Esquire President of National Association of Professional Women

8 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

COMMUNITY

Strategic Partnership Leaders of the National Society of Black Engineers (NSBE) and the American Society of Civil Engineers (ASCE) sign a memorandum of understanding before the

Charles Stark Draper Awards Dinner at the National Academy of Sciences in Washington DC (left to right) ASCE Executive Director Thomas W Smith III ASCE President Robert D

Stevens NSBE National Chair Sossena Wood and NSBE Executive Director Karl W Reid

Distribute to over 500 Media Partners Rates As Low As

$99 Press Release Submission

Email infourbantrendsetterscom

WE GOT YOU COVERED

The Catch the Wave Regional Conference

provides networking training and access

to both women business owners in Ken-

tucky Ohio amp West Virginia and

ORV~WBC corporate members across our

region Event Date April 20-21 2015

Location Cincinnati OH

Conference Theme Preparing for

Success httpwwworvwbcorg

Get Connected Through Community Events

Rea N Waldon PhD

Executive Director of The Ohio River

Valley Womenrsquos Business Council

Ohios Excellence in Disability

Inclusion Awards Luncheon

WrightChoice Inc

will celebrate this

years 25th anniversary

of the Americans with

Disabilities Act (ADA)

by hosting Ohios Ex-

cellence in Disability

Inclusion Awards

Luncheon presented by

Nationwide As a

workforce develop-

ment organization

WrightChoice Inc

urges the business

community to take a moment to celebrate col-

leagues or co-workers who are responsible for creat-

ing an atmosphere inclusive of people with disabili-

ties

Award categories include Allies for Inclusion Ex-

emplary Manager and Full Circle Branding Award

Nominate a person who has lead internal efforts for

disability inclusion a manager who has demonstrat-

ed leadership by hiring people with disabilities on

their team or a company that has demonstrated best

practices by including people with disabilities in

their communications and marketing strategies thus

strengthening its corporate brand and overall image

in the community For more information or spon-

sorship opportunities contact

TyKiah Wright 614-802-2364 or

Catch The WAVE

Ohio Business Expo

Wednesday March 25 2015 - 9 am to 1 pm

Aladdin Shrine Center

3850 Stelzer Rd

Columbus Ohio 43219

Learn about the many resources available to minority-owned women-owned

and small businesses Dont miss this opportunity to network with purchas-

ing representatives from the State of Ohio and diversity procurement repre-

sentatives from select private companies

The registration form below is for general event attendance Please complete

the form to register for the days activities

Agencies will be on-hand to speak to you about procurement opportunities

Matchmaker appointments are currently full however a limited number of

walk-ins are available The networking with agency staff will be similar in

nature but without the designated one-on-one appointment time

We look forward to seeing you on March 25

Online registration is encouraged but walk-ins are welcome To reg-ister or learn more about this event or the statersquos MBE and EDGE programs visit the Ohio Department of Administrative Servicesrsquo

website at dasohiogovOBERSVP or call 614-466-8380

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 9

(

SPORTS

DOWN HOME NEWS

NHL On the day of the NHLrsquos trading

deadline Mon Mar 2 the Blue Jackets

acquired C William Karlsson LF Rene

Bourque (photo) and a second round pick

in the lsquo15 NHL Draft from the Ducks in

exchange for DM James Wisniewski and

a lsquo15 third round pick previously acquired

from the Red Wings Karlsson and Bour-

que are both ex-pected to join the Spring-

field Fal-cons the Blue Jacketsrsquo AHL af-

filiate The Blue Jackets also acquired DM

Justin Falk who will play for the team

and a fifth round pick in the lsquo15 NHL

Draft from the Wild in exchange for DM

Jordan Leopold

FOR THE RECORD NBA Mavsrsquo Monta Ellis (photo) led all

with 19 pts in its 104-87 loss to the Hawks

The Mavs made 5-of-31 3-pt FGs 161

Since the NBA first adopted the 3-pt FG in

the lsquo79-lsquo80 season that tied the fifth lowest

3-pt percentage in a game for a team that

took at least 30 3-pt FGs The Mavs hold

the lowest such percentage on this list mak-

ing 4-of-31 3-pt FGs (129) earlier this

season vs the Knicks Despite that the

Mavs won that game in OT led by Dirk

Nowitzkirsquos 30 pts He also made 1-of-8 3-

pt FGs (125)

HBCU NEWS

SPORTS South Carolina St could lose its

menrsquos basketball womenrsquos softball and

womenrsquos soccer programs (the latter two

being non-revenue making) under a budget

plan presented by embattled president

Thomas Elzey (photo) who is on paid ad-

ministrative leave while state lawmakers

tackle the HBCUrsquos financial

crisis The cost-saving plan

also calls for SCSU to add

womenrsquos golf and womenrsquos

bowling (two sports less cost-

ly to run) and possibly leave

the MEAC in the hopes of

easing the athletic deptrsquos

$465K budget shortfall it fac-

es in lsquo15-lsquo16 SCSU has been

a MEAC member since lsquo70

but Elzeyrsquos plan did not say

which conference the HBCU

might join The plan came about a month

after a State House budget panel voted to

suspend school operations for two yrs

FRANKLY SPEAKING

MCB When asked if he knows of sexual

assault allegations against Rasheed Sulai-

mon though no official complaints were

filed with the Office of Student Conduct or

any law enforcement agency and if handled

Sulaimonrsquos dismissal appropriately Duke

coach Mike Krzyzewski said ldquoI donrsquot

have any comment about thatrdquo Sulai-

mon was dismissed from the team for

failing to ldquoconsistently live up to the

standards required to be a member of

our programrdquo said Krzyzewski in a

press release

NBA Anthony Mason (Pictured) died

at age 48 due to heart failure After

playing at Tennessee St Mason played

13 yrs in the NBA with the NJ Nets

Nuggets Knicks Clt Hornets Bucks

and Heat During his NBA career he

booked 108 ppg and 83 rpg while log-

ging 2963 assists He was also the NBA

Sixth Man of the Year in lsquo95 before lead-

ing the NBA in minutes played over the

next two seasons In lsquo97 he earned All-

NBA (3rd team) and NBA All-Defensive

Team (2nd team) He was also selected to

the lsquo01 NBA All-Star Game Mason also

played in Turkey Venezuela the CBA and

the USBL hellip MLB US Army WWII

veteran Henry ldquoHankrdquo Peters died of com-

plications from a stroke at aged 90 He was

a MLB executive for the St Louis Browns

KC Athletics (lsquo65-lsquo71) and Indians (lsquo87-

lsquo91) president of the National Association

of Professional Baseball Leagues the um-

brella group that governs MiLB (lsquo72-lsquo75)

and president and general manager of the

Orioles (lsquo75-lsquo87) hellip Stuart ldquoSturdquo Miller

a P for the Cardinals (lsquo52-lsquo54 lsquo56) Philies

(lsquo56) Giants (lsquo57-lsquo62) Orioles (lsquo63-lsquo67)

and Braves (lsquo68) died at age 87 from an

undisclosed cause hellip USOC At age 96

Maria Cerra died from an undisclosed

cause She was an American fencer who

competed in the womenrsquos individual foil

event at the lsquo48 Summer Olympics hellip

NHL Dan Held a C drafted in lsquo80 by the

Flyers but played for AHLrsquos Mariners (lsquo80

-lsquo82) and most of his career in Germany

until lsquo00 died at age 53 from an undis-

closed cause

By Oscar Haywood

Call 888-885-5552 FOR MORE INFO

10 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

RELATIONSHIPS

9 Reasons You Should Read This Book And Help Change The Conversation About What Healthy Love Is

The new book Loving In The Grown Zone

A No-Nonsense Guide to Making Healthy

Decisions in the Quest for Loving Roman-

tic Relationships of Honor Esteem and

Respect (Balboa Press) has been available

for a few months now and even before any

formal promotional effort the response has

been all but overwhelming with incredible

social media buzz and great reviews at Am-

azoncom and other online booksellers

Now that our official promotional campaign

has begun including appearances on televi-

sion and nationally syndicated radio as well

as our Loving In The Grown Zone Book

Blog Tour we are on a mission to make

Loving In The Grown Zone a national best-

seller This goal is not just about selling

books but our mission to champion what

our society (and especially our children and

young people) desperately needs fewer

dysfunctional broken and destructive rela-

tionships and more loving sustainable rela-

tionships of honor esteem and respect

However we cannot succeed in this mis-

sion without you In fact our primary rea-

son for writing our book and for launching

our GrownZonecom personal growth initi-

ative is to convince as many people as pos-

sible to not only support the Grown Zone

but to join our campaign for ldquoMore Self-

Love Better Decisions and Healthy Rela-

tionshipsrdquo You need to read and share our

book Loving In the Grown Zone Following

are just nine of the top reasons why we be-

lieve yoursquoll agree

1 You want to take a stand for healthy

love Infidelity Violence Disrespect

Abuse Possessiveness Exploitation Reck-

less procreation These and so many un-

loving acts are tolerated and committed in

the name of love As a result love needs

both a defense attorney and an image con-

sultant In fact no other virtue is more

falsely accused Read and share Loving In

The Grown Zone if you want to defend and

stand up for the truth about love

2 You want to prevent unhappy mar-

riages and high divorce rates How many

of us witness weddings and celebrate the

rings the hair the dress the music and the

food and drink at the receptionmdashbut cannot

honestly celebrate the marriage The fact

that half of all marriages end in divorce is

not evidence that the institution itself is

flawed but testament to the fact that a mar-

riage is only as resilient as the foundation it

is built on If you want to promote the self-

loving choices and healthy relationship

standards that prevent unsustainable mar-

riages and make good marriages last read

and share this book

3 You want to help love to reclaim its

true identity Love may be the ultimate and

original victim of identity theft with sex

money ego and self-indulgence among its

perpetrators thanks to popular culture

(including much of ldquorealityrdquo TV) movies

music peers and even preachers and par-

ents We founded Grown Zone and wrote

Loving In The Grown Zone to make the

case that true love is identified by its capac-

ity to bring honor esteem and respect to

people in relationships it is about joy

peace compassion forgiveness patience

affirmation restoration and safety Love is

always healthy and promotes personal

growth and self-love If it doesnrsquot it may be

many things but it is not love Read and

share our book if you agree

4 You are tired of dating and pursuing

relationships by trial and error Without

a commitment to personal growth and self-

love and reliable guidelines for healthy

relationship choices people are left to gam-

ble with their bodies finances emotional

health and physical safety treating the

search for love like the lotterymdashwith simi-

larly horrible odds One in a million may

find healthy sustainable love this way the

rest will get the booby prizes including

fatherless sons daddyless daughters costly

divorces serial infidelity financial abuse

domestic violence and other commonly

accepted features of unhealthy relation-

ships Read and share this book if you want

to change this paradigm for yourself and

others

5 This is not a book-sales campaign Itrsquos

a mission We want to make this perfectly

clear The Grown Zone is not just a cute

branding platform Itrsquos not about getting

Instagram reposts or pandering for follow-

ers with clever memes We are not in a so-

cial media popularity contest We are tired

of stories that start out with ldquothey fell in

loverdquo and end with ldquoheshe cheated onbeat

onabusedkilled himherrdquo We reject the

notion that abuse disrespect and self-

destructive choices should be tolerated by

us as individuals or as a society as accepta-

ble consequences of pursuing and engaging

in romantic relationships If you stand with

us read and share our book 6 You truly want to believe in good

healthy love and you want to help others

to recognize what it is not Loversquos detrac-

tors are bold loud and vocal Yet too many

of us who truly believe in healthy love are

often silent Read and share Loving In The

Grown Zone as the first step in making your

voice heard If you believe in healthy love

step up stand up and speak up

7 You want better for your children than

what you experienced in relationships Many of us have never personally wit-

nessed a healthy relationship in our own

families and communities much less been

taught about how to go about securing one

for ourselves If you are divorced a witness

or victim (actually theyrsquore one and the

same) of partner violence or are currently in

an unhappy marriage you know what it

means to fear that your sons and daughters

are doomed to the same fate Read Loving

In The Grown Zone so yoursquoll know that you

can break the cycle share it to make sure

that you do

8 You are tired of relying on others to

love you and you are ready to commit to

self-love If you are tired of chasing love

and ready to attract it the key is learning to

faithfully and unconditionally give it to

yourself Read and share our book to learn

to become what you desiremdasha healthy per-

son who loves with honor esteem and re-

spectmdashand to attract those ready willing

and able to bring you the same

Alfred Edmond Jr and Zara Green Co-Author

are co-principals of A2Z Personal Growth Enter-

prises producer of The Grown Zone discussion

series which focuses on key themes popularized

via their respective social media platforms in-

cluding their GrownZone Twitter

By Zara D Green and Alfred Edmond Jr

Continued on Page 13

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 11

YOUNG amp TRENDY

Imagine being a young teenager and decid-

ing to participate in a serious march that

you hoped would shed light on the injustic-

es facing Black people in this country as

well as change the unjust laws that were in

place allowing those injustices to be perpet-

uated without consequence

That is what our current generation ndash the

Joshua Generation ndash is up against and that

is what many that have come before them

have had to endure

This year marks the 50th anniversary of an

event that was televised around the world

called ldquoBloody Sundayrdquo and that event be-

came one of the major catalysts behind the

passage of the 1965 Voting Rights Act that

strengthen the voting rights for Black peo-

ple in this country

Inspired by Martin Luther King Jr a young

Black man by the name of John Lewis

joined the burgeoning Civil Rights Move-

ment Lewis was a Freedom Rider spoke at

1963rsquos March on Washington and led the

demonstration now known as ldquoBloody Sun-

dayrdquo

ldquoBloody Sundayrdquo refers to the March 7

1965 civil rights march in Alabama that

was scheduled to go from Selma to the cap-

itol in Montgomery to protest the shooting

death of 26-year old Black activist Jimmy

Lee Jackson who was shot in the stomach

on February 18 1965 by

Alabama State Trooper

James Fowler while the

troopers were breaking up

a peaceful protest in Mari-

on Perry County

Lewis worked with other

Student Nonviolent Coor-

dinating Committee

(SNCC) and Southern

Christian Leadership Con-

ference (SCLC) activists to

assemble and lead over

600 marchers across the

Edmund Pettus Bridge on

the way to Montgomery

Lewis and the marchers

were violently assaulted and driven back by

numerous law enforcement officials after

they crossed the bridge Lewis who still

bears the visible scar on his forehead from

the blow he received from an Alabama

State Troopersrsquo nightstick along with the

other unarmed marchers were beaten and

gassed during the attack while media out-

lets were on hand to cover the event live

The footage of the vicious and heinous at-

tacks deeply shook the country and put nec-

essary pressure on then-President Lyndon

B Johnson to advocate for the passage of

the Voting Rights Act of 1965

Lewis became one of the thirteen original

Freedom Riders and was the youngest of

the ldquoBig Sixrdquo civil rights leaders and the

chairman of the SNCC from 1963 to 1966

some of the most tumultuous years of the

civil rights movement During his tenure

the SNCC opened Freedom Schools

launched the Mississippi Freedom Summer

and organized the voter registration efforts

that led to the pivotal Selma to Montgom-

ery marches As the chairmen of SNCC

Lewis wrote a speech in reaction to the Civ-

il Rights Bill of 1963 where he denounced

the bill because it didnrsquot protect African

Americans against police brutality nor did

the bill provide African Americans the right

to vote In that year Lewis helped plan the

historic March on Washington in August

1963 the occasion of Dr Kingrsquos celebrated

ldquoI Have a Dreamrdquo speech and at 23 was the

youngest speaker that day

It is that same spirit ndash that flows from Lew-

is the last living person who addressed the

1963 March on Washington ndash that has

seemingly found its way inside the hearts

and minds of a new generation of modern

day Civil Rights leaders in this country who

are fighting to shed light on critical issues

impacting the Black community ndash from

police brutality to economic disenfranchise-

ment to political and legal disparity

All across the country we are seeing a

number of young activists that have taken

up the mantle without fear or favor to

speak up and speak out about these issues

and are not backing down

Protesters have been gathering in various

cities to demand accountability in the legal

system following the grand jury decisions

concerning Michael Brown in Ferguson

Missouri Eric Garner in Staten Island New

York and Jordan Baker in Houston Texas

The majority of demonstrations we have

seen have been youth-led movements that

has gotten the attention of mainstream

America and has breathed life into a gener-

ation of young people who had not been as

politically engaged in matters concerning

injustice as they once had been

Young people who are students community

activists and members of grassroots organi-

zations have made it a point to not stop

demonstrating and to keep up the pressure

on key entities in order to have their mes-

sage heard They have implemented ex-

tremely unique activities and messaging in

order to keep their message fresh and to

capture the attention of America

Young people have staged something they

have labeled ldquoa die inrdquo ndash which is the act of

laying on the ground to represent the hours

that Brown lie dead in the street in Fergu-

son

Protesters have added to the traditional ldquoNo

Justice No Peacerdquo chants by incorporating

ldquoI Canrsquot Breatherdquo and ldquoBlack Lives Matterrdquo

messaging

All across the country protesters took to

streets of many of the busiest intersections

in their respective cities in order to get their

message out and stand in solidarity with the

families of Brown and Garner In addition

to the street-side protests many youth de-

monstrators held massive demonstrations

inside of many of the major shopping malls

across the country

Many grassroots activist groups such as the

Houston Justice Coalition held forums and

town hall meetings aimed at local criminal

justice reform and developing plans to-

wards the next steps needed to deal with the

political law enforcement and judicial sys-

tems in the wake of the grand jury deci-

sions involving Jordan Baker Brown Gar-

ner and countless others

Black youth have been desperate for leader-

ship ever since integration and the lack of

mentorship and abandonment has forced

Black youth to find their own way to deal

with the injustices they are witnessing and

up against ndash without even considering those

who should be leading the way

This response to social and community is-

sues is nothing new Hip-hop was formed

because Black youth needed an outlet to

talk about what they were experiencing and

going through

Gangs were formed because Black youth

wanted to know what a family looked and

felt like so many joined gangs to create a

family-like atmosphere and belong to a

family that they felt truly understood them

and related to them

Black youth are no longer seeking to be

marginalized Black youth are seeking re-

spect and justice and will do what they need

to do to be safe have stability and survive

Black Youth Leading the Way in This Modern Day Movement

by Jeffrey L Boney Courtesey of

BlackPressUSAcom

12 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

THE JOURNEY

Consortium Of Faith-Based Leaders Raised Over $100000 During Black History Month for UNICEFrsquoS Efforts to Help

Stop Ebola in West Africa

On February 27 2015 at the Charles H

Wright Museum of African American His-

tory in Detroit noted faith-based leaders

from the area and key officials from the

US Fund for UNICEF

closed out their first-

ever Black History

Month campaign I AM

STOPPINGEBOLA

which raised over $100000 The funds will

support the purchase of over 2350 hygiene

kits that will be distributed in Liberia by

UNICEF to help control the spread of Ebo-

la At $43 each the kits contain soap chlo-

rine gloves and buckets among other

much-needed hygiene items and will be

provided in households and schools at risk

of the disease

The Consortium of Faith Leaders represent-

ed some of the largest African American

organizations in the country with a com-

bined membership of 11 million including

Church Of God In Christ Inc Pentecostal

Assemblies of the World Inc National

Baptist Convention USA Inc Progressive

National Baptist Convention Inc and Ab-

yssinian Baptist Church in the City of New

York The event included a number of

check presentations along with a surprise

donation from the UAW-Ford A number of

county and city officials were also present

to welcome the US Fund for UNICEF to

Detroit where the I AM

STOPPINGEBOLA campaign was hon-

ored with a proclamation from the city Key

officials from the US Fund for UNICEF

first met with members of the Faith-Based

Leadership Consortium in December 2014

to outline a pathway for an ongoing partner-

ship to assist children and families in

Africa

888-885-5552 wwwurbantrendsetterscom

From left to right Bishop Welton Lawrence Michigan - Canadi-

an Jurisdiction Church Of God In ChristDr Monica G Wil-

liams-Davis Managing Director Community Partnership US

Fund for UNICEF Bishop PA Brooks First Assistant Presid-

ing Bishop Church Of God In Christ IncCaryl M Stern Pres-

ident and CEO of the US Fund for UNICEF and Edward G

Lloyd Chief Financial Officer and Chief Operating Officer of

the US Fund for UNICEF

CALL TODAY FOR 2015 SPECIALS

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 13

Donrsquot Miss These Government Deadlines

(NAPSI)mdashWhen it comes to the federal

government getting what you need and

meeting your obligations some dates and

times can be particularly important Herersquos

a look at a few you should know

1 Selective Service Enrollment Every

man is required by law to register with the

Selective Service System within 30 days of

his 18th birthday By registering on time he

stays eligible for federal student loans and

grants many state and municipal jobs fed-

eral job training Workforce Investment Act

programs and US citizenship for immi-

grants He can even submit his information

early at 17 then at 18 he will automati-

cally be registered

Failure to register will delay men from be-

coming citizens until age 31 and can also

result in fines and prison sentences of up to

five years

Many find the easiest and fastest way to

register is to register online at

wwwsssgov In addition Selective Service

ldquomail-backrdquo registration forms are available

at any US post office and some high

schools have a staff member or teacher

appointed as a Selective Service Registrar

2 Pell Grants and student aid Federal

Student Aid provides grants loans and

work-study funds to students attending col-

lege or career school Virtually all men

must register with Selective Service to be

eligible To get the money for which you

qualify you have to meet federal and state

deadlines and your colleges may also have

a deadline Go to httpsfafsaedgov

deadlineshtm Enter your legal residence

and the school year for which you are ap-

plying for student aid Then click View

Deadlines

Generally the earlier you apply the better

3 Health Care February 15 is the deadline

for open enrollment After that you can

only get coverage if you qualify for a spe-

cial enrollment period a 60-day period

following a qualifying life event such as a

change in family status (for example birth

of a child or marriage) or loss of other

health coverage Job-based plans must pro-

vide a special enrollment period of 30 days

You can learn more at

wwwhealthcaregovmarketplace-

deadlines

4 Medicare The Initial Enrollment Period

begins three months before your 65th birth

month and ends three months after your

65th birth month for a total of seven months

(including your birth month) If you miss

this deadline you may have to pay penal-

ties on your monthly premiums More in-

formation is at wwwmedicaregov

Keep these facts and dates in mind to get

your due from the government programs

your taxes support

FAMILY TRENDS

9 Making Loving In The Grown Zone a

national bestseller will strike a tremen-

dous blow on behalf of those who believe

in truly healthy lasting life-affirming

love Itrsquos true Sex sells which is why some

many of us have been brainwashedmdashnot

only by books (with the 50 Shades trilogy a

notable example) but movies music tele-

vision and advertisingmdashto believe that

love is about sex and objectification Put-

ting books like Loving In The Grown Zone

on bestseller lists will show that the need

for healthy love is greater and deeper than

the demand for just sex

We hope that at least one of the above rea-

sons is enough to inspire you to not only

read and share our book but to join our

Grown Zone mission of helping people to

choose ldquoMore Self-Love Better Decisions

and Healthy Relationshipsrdquo (We invite you

to share your own reasons in the comment

section for this post) We are eternally

grateful to those who share our commit-

ment to helping people achieve success

without the mess and to always make the

next decision better We invite everyone as

always to lovemdashand lovemdashin the Grown

Zone If you look forward to celebrating

Excerpted from Loving In The Grown

Zone A No-Nonsense Guide to Making

Healthy Decisions in the Quest for Loving

Romantic Relationships of Honor Esteem

and Respect by Zara D Green and Alfred

A Edmond Jr (Balboa Press) Learn more

about the book at Lov-

ingInTheGrownZonecom

The Grown Zone Continued from Page 10

888-885-5552

JOIN THE UTS

NATION

TEXT 95577

UTSNOW

Newsletter

Event Updates

FREE STUFF

14 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

DIVERSITY TRENDS

Career Town Network Announces 5th Annual Ohio Champions of Diversity Awards Career Fair

Columbus Ohio ndash Career Town Networks

announced that they will host the 5th Annu-

al Ohio Champions of Diversity Awards

Luncheon Career Fair and Workshops on

September 23 amp 24 2015 at the Aladdin

Shrine Event amp Conference Center 3850

Stelzer Road in Columbus Ohio

Over the past 4 years The Ohio Champions

of Diversity Awards has worked in partner-

ship with The Ohio Conference NAACP

representing over 70 Chapters Statewide to

bring ALL Diverse communities together to

celebrate our accomplishments and dedica-

tion to diversity The Ohio Champions of

Diversity Awards is proud to be the First

and Only Awards program in Ohio that

recognizes the diverse efforts of individuals

and corporations

Created by Ohio publishing legend Amos

H Lynch Sr and his nephew Orville

Lynch who also created the annual Martin

Luther King Jr Breakfast in Columbus

Ohio the Ohio Champions of Diversity

Awards are designed to highlight and rec-

ognize the contributions of individuals and

corporations with 500 or more employees

who demonstrate outstanding efforts in Di-

versity Leadership Development Supplier

Workforce and Community Outreach This

year the awards will also include a Diversi-

ty Small Business Award

The Ohio Champions of Diversity Awards

is truly an inclusive event that represents all

persons including African American His-

panic Asian Somali LGBT Disabled

Veterans Emerging and general market

communities said Orville Lynch Founder

Career Town Networks The Ohio Cham-

pions of Diversity Awards program is a

unique one of a kind Annual 2 Day event

that includes an Awards Luncheon and an

on line and in person Career Fair Student

Career Day Panel Discussions and Work-

shops continued Lynch

The Ohio Champions of Diversity Awards

Luncheon is put together and run by All

Ohio Small Minority owned and operated

Businesses that include Career Town Net-

works Spencer 4Higher Media

Whitehouse Media Group T Communica-

tions Black Central Creative and Urban

Trendsetters Media The monies generated

for the Ohio Champions of Diversity

Awards go towards hosting the event and

ldquoStay In Ohiordquo with partial proceeds bene-

fiting the Ohio Conference NAACP and

other diverse non profit organizations

In order to continue to recognize celebrate

and honor Ohiorsquos leaders and corporations

we invite All Ohio communities and busi-

nesses to join us for the 5th Annual Ohio

Champions of Diversity Awards Luncheon

Career Fair amp Business Expo on September

23-24 2015 being held for the last time in

the Beautiful Aladdin Shrine Event amp Con-

ference Center before they close their doors

for good

For more information tickets vendor or

sponsorships contact Sharon S Gordon of

Urban Trendsetters Media at 888-885-5552

or email Sharonurbantrendsetterscom

Watch the Champions of Diversity Promo-

tional Video Online HERE

By Brenda D Spencer

WASHINGTON -- The US Small Busi-

ness Administration (SBA) will launch an

18 state road tour joined by 11 fellow fed-

eral agencies in the SBArsquos Small Business

Innovation Research (SBIR) and Small

Business Technology Transfer (STTR) pro-

grams

The SBIR Road Tour ldquoSeeding Americarsquos

Future Innovationsrdquo is a nationally focused

outreach initiative targeting advanced tech-

nology communities including women-

owned and minority-owned small business-

es in states that have underutilized funding

opportunities through these programs To-

day the agency is launching information on

the tour through wwwsbirgov and will also

launch a blog that will be active up through

the end of the tour in late August

ldquoThe SBA oversees Americarsquos largest seed

fund for small businesses in the STEM

fields The SBIR and the STTR programsmdash

allocates $25 billion a year to small inno-

vators By reserving a specific percentage

of federal RampD funds for smaller firms

Uncle Sam encourages domestic small busi-

nesses to engage in high-growth priorities

and build a strong national economy SBIR

recipients have created breakthroughs in

nanotechnology robotics mobile commu-

nications genetic therapies clean energy

and spacerdquo said Administrator Maria Con-

treras-Sweet

ldquoThe Presidentrsquos 2015 budget embodies the

Administrationrsquos ongoing commitment to

investments in job creation and economic

growth specifically through targeted in-

vestments in science technology and inno-

vation Through this tour we will educate

more small business innovators on how to

take advantage of these programs so that

their entrepreneurial spirit and our invest-

ment drives the next new big technological

breakthroughrdquo said Contreras-Sweet

SBA Promotes Innovation and Technology with National Road Tour

Continued on Page 17

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 15

National Society of Black Engineers amp American Society of Civil Engineers Join Forces to Develop and Retain Next-Gen African-American Engineers

Washington DC mdash The National Society

of Black Engineers the largest student-

governed engineering organization in the

country and the American Society of Civil

Engineers announced their renewed strate-

gic partnership in a ceremony on Feb 24 at

the National Academy of Sciencesrsquo Great

Hall in Washington DC The organiza-

tionsrsquo leaders signed a memorandum of

understanding (MOU) committing to com-

bine their resources and expertise to in-

crease the retention representation and de-

velopment of African-American civil engi-

neers in the US workforce

ldquoNSBE recognizes that it cannot fulfill its

mission without strategic partnerships

with the US engineering communityrdquo

said NSBE National Chairperson Sossena

Wood ldquoThis MOU with our first strategic

partner the American Society of Civil

Engineers is another major step toward

supporting our members building our

organizations growing the number of

underrepresented engineers and accom-

plishing much for the US engineering

professionrdquo

ldquoAs leading engineering professional so-

cieties ASCE and NSBE are uniquely

and strategically positioned to address the

US engineering workforce and innova-

tion challenges our nation facesrdquo said

ASCE President Robert D Stevens

PhD PE FASCE ldquoThis MOU repre-

sents the collaborative actions ASCE and

NSBE are undertaking to attract develop

and retain current and future black civil

engineersrdquo

According to the US Bureau of Labor Sta-

tistics in 2013 African-Americans repre-

sented 55 percent of the countryrsquos engi-

neering workforce and 54 percent of the

civil engineering workforce The statistics

also showed that African-Americans repre-

sented only 34 percent of college students

who earned a bachelorrsquos degree in civil

engineering and 33 percent of those earn-

ing a masterrsquos degree in the same discipline

Under the terms of the MOU NSBE and

ASCE will offer reciprocal memberships

co-sponsor frequent professional develop-

ment continuing education mentoring and

leadership development programming and

promote and support student and local

chapter collaborations The organizations

will also engage in large-scale efforts aimed

at promoting awareness and interest in engi-

neering careers such as an upcoming

IMAX film and educational project ndash

DreamBig (wwwdreambigfilmorg)

Strategic Partnership Leaders of the National Society of Black Engineers (NSBE) and the

American Society of Civil Engineers (ASCE) sign a memorandum of understanding before the

Charles Stark Draper Awards Dinner at the National Academy of Sciences in Washington DC

(left to right) ASCE Executive Director Thomas W Smith III ASCE President Robert D Ste-

vens NSBE National Chair Sossena Wood and NSBE Executive Director Karl W Reid

SBIR and STTR programs bring together

several federal agencies to promote innova-

tion and research around many different

areas of priority For example current

awards support the Administrationrsquos com-

mitment to Alzheimerrsquos disease and other

neuroscience priorities and Brain Research

through Advancing Innovative Neurotech-

nologies (BRAIN) Initiative

Each SBIR Road Tour stop will be hosted

by a local organization committed to sup-

porting technology-based entrepreneurship

and will provide attendees with a face-to-

face opportunity to talk directly to federal

agency program managers and decision

makers

The first series will take place the week of

March 23rd with stops in Louisville Ken-

tucky Nashville Tennessee Atlanta Geor-

gia and Columbia South Carolina The

next stops in the tour during the week of

April 27th are Long Beach Mississippi

Ruston Louisiana Oklahoma City Oklaho-

ma Wichita Kansas and Columbia Mis-

souri Additional tours will hit the north

central and northwest regions Small tech-

nology firms innovators scientists or re-

searchers seeking more information on the

SBIR Road Tour including a listing of all

states to be visited should go to

wwwsbirgov

The highly competitive SBIRSTTR pro-

grams provide the needed impetus for many

advanced technology firms to move from

ideation to commercialization and support

this nationrsquos innovation driven economy

Since the programsrsquo inception there have

been over 150000 awards totaling about

$40 billion that have helped this nationrsquos

innovators de-risk technology and keep the

nation competitive The SBIRSTTR pro-

grams have provided seed funding to com-

panies including Qualcomm iRobot Sy-

mantec and Genzyme

For more information about SBIRSTTR

programs please visit wwwsbirgov

SBIRSTTRmdashContinued from Page 16

RESOURCE SPOTLIGHT BDPA (Black Data Processing Associates) is a non-

profit organization of professionals working in or having interest in the Computer

Science and Information Technology Fields httpsbdpasite-ymcom

DIVERSITY TRENDS

16 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

Successful Sistarsquos To Seek For Business and Personal Success

Black women represent one of the wealthi-

est and most influential demographics on

the planet We are extremely goal-oriented

and career-driven and we are very entre-

preneurial We are more likely to start a

business be successful in business create

jobs and give back to our communities

Many women today are using the internet

as a way to stay connected through social

media network with professionals and start

a new business

During Womenrsquos History Month we wanted

to celebrate Black women who have decid-

ed to develop their careers by producing

online businesses conferences and expos as

well as women only membership sites that

empower and motivate other women by

helping them succeed in life family and

business

Developing a product producing a website

marketing the website and monetizing your

talent is only the beginning to succeeding

online Research the women events and

organizations represented and maybe you

will discover your passion create a new

avenue for wealth and become a Successful

Sista yourself

The goal of Dr Venus Opal Reese is to

teach purpose-driven high-achieving entre-

preneurial Black Women how to identify

monetize and leverage their worth by trans-

forming mindsets creating inspiring and

Rosettarsquos speeches and workshops are

inspiring interactive and informative

designed to help participants take imme-

diate action

Dr Venus Opal Reese

Defy Impossible Business Coach

wwwdefyimpossiblecom Rosetta Thurman

Happy Black Woman

wwwhappyblackwomancom

Sharvette Mitchell

Talk Radio amp Media Coach

wwwsharvettecom

The Sharvette Mitchell Radio Show

features various guests that include

celebrities artists authors small busi-

ness owners public speakers consult-

ants media personality and other influ-

ential people Our goal to motivate

excite and influence

Deborah Owens is hailed as thought leader

and advocate for remedying the wealth

disparities of women and minorities She is

the author of three books most recently

critically acclaimed A Purse of Your Own

An Easy Guide to Financial Security pub-

lished by Simon and Schuster

Deborah Owens

The Wealth Coach

wwwdeborahowenscom

Rachel Wilson Thibodeaux also known

as the SWAG Strategist amp Leverage

Your Brand Coach is Founder and CEO

of SWAG Strategy Solutions SWAG is

an acronym for Strategic Women

Achieve Growth SSS offers business

coaching professional speaking training

and development to women entrepre-

neurs ndash both current and aspiring entre-

preneurs along with sales professionals

Rachel Wilson Thibodeaux

SWAG Strategy Solutions

wwwswagstrategycom

Heal a Woman to Heal a Nation Inc

(HWHN) is a community based organi-

zation that promotes holistic wellness

for women and families through educa-

tion physical and mental health eco-

nomic and self empowerment

Mothyna James-Brightful

Heal a Woman to Heal a Nation

Conference

wwwhwhnorg

Small Business amp Women Empowerment

Coaches

Gina McCualey

Blogging While Brown Conference

wwwbloggingwhilebrowncom

Powerful Events

Blogging While Brown is more than a con-

ference it is a community - an incubator of

creativity collaboration and sustainability

for emerging leaders in digital media and

social change

By Sharon S Gordon

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 17

Ms Ingrid Saunders Jones is the Senior Vice President of

Global Community Connections for The Coca-Cola Com-

pany and Chair The Coca-Cola Foundation (Atlanta GA)

As the leader of Coca-Colarsquos philanthropy efforts the

company has contributed more than $460 million to sup-

port sustainable community initiatives including the His-

panic Scholarship Fund United Negro College Fund

(UNCF) Catalyst the Critical Difference for Women pro-

gram at Ohio State University the International Costal

Clean-up Boys and Girls Clubs of America the National

Council of Negro Women and the World Wildlife Fund to

name a few The Foundation also funds The Coca-Cola

First Generation Scholarship Program for first generation

college students Ms Jones also serves on the boards of

The Coca-Cola Africa Foundation and The Coca-Cola

Scholars Foundation

Extraordinary educator and political leader Mary McLeod

Bethune (1875-1955) founded NCNW in 1935 and envi-

sioned it to be an organization of organizations that would represent the national and in-

ternational concerns of Black women It would also give Black women the opportunity to

realize their goals for social justice and human rights through united constructive action

Today the National Council of Negro Women Inc (NCNW) is a council of 39 affiliated

national African American womens organizations and over 240 sections - connecting near-

ly 4 million women worldwide

National Council of Negro

Women

Ms Ingrid Saunders Jones

Chair wwwncnworg

Successful Sistarsquos To Seek for Business and Personal Success

Lucinda Cross

Activate Conference

wwwactivateconferencecom

Doreen Rainey

Get Radical Conference

wwwgetradicalconferencecom

Jessica Ann Mitchell

Blogger Week

wwwbloggerweekcom

Camika Smith

The BOSS Network

wwwthebossnetworkorg

A dynamic seasoned and no-nonsense

personal and business coach she is the

Founder of the RADICAL Success Insti-

tute and Vice President Operations

Transformation Division in the Steve Har-

vey World Group Focused on showing

people how to take their goals and make

them a reality shersquos built her career

around teaching and training individuals

entrepreneurs and executives on systems

and methods to accelerate success

The Art of Activation is a life changer and

will give you key tactics and strategies to

run in hot pursuit towards your personal

professional and global purpose Founder of

the popular Activate Conference Held

annually Activate presents a series of in-

formative events with the purpose of

ldquoactivatingrdquo the power inside of women

Blogger Weektrade 2015 is a multicultural

festival of bloggers journalists and

social media mavens hosted by Black

Bloggers Connect

As a collective The BOSS Net-

work supports women in their journey to

become independent and successful in

their endeavors utilizing network-

ing Working towards one simple

goal BOSSreg is ldquoBringing Out Successful

Sistersrdquo to build relationships and net-

works to structure a foundation where

women feel supported in their holistic

lives

LaShanda Henry has been developing

websites for over 10 years She owns over

15 web properties and is most passionate

about two things creating positive web-

sites for people of color and helping wom-

en entrepreneurs learn how to build suc-

cessful businesses online

Ms Henry graduated Columbia University

and received her bachelorrsquos degree in

Computer Science in 2002

ldquoMy lifersquos mission is to motivate inform

inspire connect With my mother in mind

I do what I do for parents looking to better

their childrenrsquos lives and for women striv-

ing to live their dreams I love to share

information and build communities online

Itrsquos what I do and who I amrdquo

Some of LaShandarsquos most popular websites include bull Multiple Shades of You Online (an African American Web Portal)

bull BBWO ndash Social Network for Women Entrepreneurs

bull SistaSense Money and Marketing blog

LaShanda Henry

Founder of Black Business Women

Online

Wwwmybbocom

National Organization Online Entrepreneur Success

18 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

BUSINESS TRENDS

Leading the Way ndash Women Leaders Matter

When it comes to successfully running a

business and managing employees women

clearly lead the way ndash Women Leaders

Matter A recent survey conducted by the

Pew Research Center found that most

Americans see women as stronger than or

equal to men when it comes to key leader-

ship traits From being honest and treating

employees fairly to mentoring staff women

executives and managers come out ahead

Thatrsquos great news because recognition of

the many attributes women bring to leader-

ship roles further reinforce the positive im-

pact women have in todayrsquos business world

Add to this the fact that according to new

research from Expert Market the number of

women-owned businesses has nearly dou-

bled in the last 20 years itrsquos easy to see

how women leaders are leading the way

Here are more reasons why women leaders

matter

Shake It Up

Letrsquos face it women leaders shake things

up Men have inhabited corner offices and

board rooms ndash not to mention seats in Con-

gress ndash far too long Having more women in

leadership roles in business as well as a

stronger presence in local and national poli-

tics helps maintain the balance and keeps

the playing fields even

Create Awareness

As women executives take on more and

more significant roles in business it helps

create an awareness of the value profession-

al women bring to a company Whenever

we read about the successes of a top CEO

such as Yahoo Incrsquos Marissa Meyer or

cheer on a woman who has left another

crack in the proverbial glass ceiling we feel

empowered and impassioned to continually

strive for our own professional goals

Encourage Workplace Diversity

As part of a diverse group women business

owners managers and executives are aware

of the many roadblocks they may encounter

on the way to success For those reasons

women leaders are in the perfect position to

pave the way for others by fostering diver-

sity in their companies And although a

recent study found that women bosses are

often penalized for hiring and promoting

other women and minorities we must con-

tinue to move forward ldquoContinue to recruit

diverse talent to meet diversity quotas and

build an environment of color creativity

and culturerdquo says Star Jones President

ldquoMake workplace diversity and inclusion a

corporate priorityrdquo

Inspire the Next Generation

Perhaps the most important reason why

women leaders matter more than ever is the

excitement they ignite in the next genera-

tion of young women Having role models

You do this of course through network-

ing If you want to network with important

people you have to know where they are

and get yourself therehellip

Here are a few ways to do that

Power network within traditional chan-

nels Go to your companyrsquos events

when you get priceless face time with

higher-ups In addition build your net-

work upon the classic infrastructures of

family friends your college alumni

group and professional associations

Join a networking group Find one

whose members span every industry

that will give you a broad understand-

ing of other businesses and exposure to

new clients

Connect with everyone That means

networking up down and sideways

Donrsquot think that to make the CEO chair

by age forty-five you should only in-

teract with managers VPs and trus-

tees Get to know the folks in the mail-

room and the coffee shop janitors the

newsstand operator security officersndash

you never know who might offer a

golden nugget of information that be-

comes your jackpot

Find lsquoem Research where your dream

team members work out get coffee

and eat lunch I am not advocating that

you become a stalker as that would

defeat your purposehellip if you become a

friendly face in your potential dream

team memberrsquos kickboxing class and

then ease into chit-chat and get to know

them slowly you can

ultimately introduce

yourself as a business

owner and propose that

they consider joining

your innovative ven-

ture

Bottom Line Trust

that the law of attrac-

tion will deliver the right people to you with

the best chemistry fit and timing And you

will magically click with your team to live

your dream

Be Where Important People Are

Darnell Smith is the

FounderCEO of Busi-

ness in the Black a online

media and marketing

company based in Dallas

Texas http

businessintheblackcom

Joining a networking

group and attending

annual business net-

working conferences

are a great way to

connect with like-

minded business pro-

fessionals

NAPW defines success as owning your

own power As the largest most-

recognized networking organization of pro-

fessional women in the country spanning

virtually every industry and profession the

National Association of Professional Wom-

en (NAPW) is a powerfully vibrant net-

working community with over 600000

members and nearly 300 Local Chapters

NAPW members have diverse backgrounds

beliefs perspectives and lifestyles with one

common bond - their ability to succeed -

See more at httpwwwnapwcom

By Star Jones Esquire President of National Association of Professional Women

Star Jones Esq

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 19

TECH TRENDS

GET YOUR SITE STATS CALL UTS AT 888-885-5552

Changes In Technology Can Present Opportunity For Small And Midsize Businesses

(NAPSI)mdashThanks to new technology itrsquos

an exciting time for small and midsize busi-

nesses Thatrsquos because many are finding

that increased access to new technologymdash

such as cloud and mobile solutionsmdashcan

provide access to services that were never

within their reach before helping them

grow and be more productive

They are also finding that using old or out-

dated technology can hinder a companyrsquos

ability to do business in a number of

waysmdashfrom security risks and compliance

issues to not being able to implement even

modest changes or updates in software all

of which can significantly hamper a compa-

nyrsquos ability to be successful and competi-

tive

A Shift In Technology

The beginning of one era in technology

often means the end or phasing out of an-

other For example to accommodate the

shift toward modern technology used by a

growing number of small and midsize busi-

nesses Microsoft will end support for Win-

dows Server 2003 on July 14 2015

This means that security patches and up-

dates will no longer

be available after

this period resulting

in a less stable and

less secure techno-

logical infrastructure

if no action is taken

However the good news is that a variety of

easy-to-integrate options are available for

those ready to upgrade including Microsoft

Azure the companyrsquos cloud platform

Cloud solutions such as Azure are designed

to provide small and midsize businesses

with the ability to scale up or down to take

advantage of opportunities or cut costs all

based on their needs

Numerous Benefits

Many small and midsize businesses report

that moving to a cloud platform like Azure

provides a range of benefitsmdashincluding

increased backup capacity enhanced disas-

ter recovery capabilities consistent compli-

ance with regulatory demands and access to

the most modern applications These bene-

fits can help small and midsize businesses

move faster

reduce costs

and ulti-

mately be

more produc-

tive

bull Backup Todayrsquos businesses generate

more data than ever before The cloud of-

fers reliable and economical backup for

data for businesses of any size and it even

automatically replicates data to help guard

against unexpected hardware failures

bull Disaster recovery Backup is a great so-

lution to protect your business from data

deletion and corruptionmdashbut it isnrsquot the

only important factor when it comes to data

Disaster recovery with Azure means your

companyrsquos data and applications will be

replicated in the cloud and accessible at any

time should anything happen to your physi-

cal location

bull Compliance With data security comes

legal and regulatory requirements With

cloud platforms like Azure your security

software will be continually updated mak-

ing it easy for your business to ensure it

remains compliant with unique industry

requirements

bull Modern applications The cloud pro-

vides the infrastructure platform and cus-

tom-made solutions in one place rather

than having to cobble solutions together

piece by piece This helps make it possible

for small or mid-size companies to spend

less time troubleshooting IT issues and

more time on activities that will drive the

business forward

Now is the time to plan your transitionmdash

and Microsoft is here to help For more

information please visit

wwwmicrosoftcomen-usserver-cloud

productswindows-server-2003 To find a

Microsoft partner in your area to assist in

your cloud transition visit

wwwpinpointmicrosoftcom

By embracing more modern up-to-date

technologies small and midsize business-

es are able to innovate in a way that al-

lows them to outpace the competition

WBC OHIO Announcement DreamBuilder

The Womens Business Center is now offering an online interactive Business Plan

DreamBuilder is a unique multi-leveled business skills training program created to help women build their dream of starting or growing their own business The 12 courses teach the basics of starting and growing a business including topics such

Rewards and Challenges of Being an Entrepreneur

Developing Your Business Idea

Who is Your Customer

Who is Your Competitor

Marketing Strategy

The significance of Branding

Pricing and so much more Upon completion you will have an edita-ble business plan Through our online tool you will become a part of the WBC DreamBuilder community You can communicate with other participants through discussion boards and messaging options In addition you will find various sample business forms and useful templates for your business Register at httpwwwdreambuilderorgwbcohio Contact us for further information (614) 732-0981

Empowering women entrepreneurs with the resources and tools to create strong sustainable business

20 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

REAL ESTATE TRENDS

HOME amp STYLE TRENDS

Five Quick Ways To Upgrade Your Home For Resale

(NAPSI)mdashWhether yoursquore considering

cashing in on your equity downsizing trad-

ing up moving for a change of scenery or

relocating for better prospects a few smart

investments and improvements can help

your home stand out from the competition

so you get top dol-

lar Even if yoursquore

not planning on

moving anytime

soon these strate-

gies can maximize

your homersquos value

and increase its

marketability

bull Sprucing up the

exterior If you

think yoursquoll have a

few years before

you move work on

your landscaping

now to give plants

time to mature

Look for easy-care

perennials such as hostas which multiply

on their own If you have less time you can

still achieve a quick makeover by power

washing paths and siding painting or up-

grading your front door and keeping the

lawn watered and weeded

bull Removing eyesores inside Some minor

adjustments can help buyers recognize

whatrsquos great about your home Swap out-

dated fixtures remove wallpaper and give

everything a deep clean Replacements

donrsquot have to be top of the line they just

need to eliminate hang-ups for potential

buyers

bull Improving the kitchenmdashto a point You

probably wonrsquot recoup the cost of a full

kitchen renovation but smaller projects such

as upgrading appliances and painting or

refinishing cabinets can modernize the

space

bull Refreshing rooms with neutral paint This is a time-honored tip for a reason

While seeing your favorite bold hues on the

walls makes you happy potential buyers

may not agree A fresh coat of neutral paint

can help them envision their own belong-

ings in the space

bull Focusing on energy efficiency The right

energy-smart upgrades can assure buyers

theyrsquore seeing an efficient home where util-

ity bills can be minimized Adding insula-

tion to the attic and walls can make a dra-

matic improvement in many homes Con-

sider the windows as well Adding a heat-

rejecting window film such as 3M Sun

Control Window Film can reduce cooling

costs and typically does not change the win-

dowsrsquo appearance Since the window film

can reject up to 99 percent of UV rays it

can protect the investment you made in

your hardwood floors rugs window treat-

ments furniture and artwork

Learn More

For further facts visit www3Mcom

homeimprovement

(NAPSI)mdashThere could be good news for

many households The garage can be so

much more than a storage room where you

hide your kidrsquos soccer cleats lawn mower

and old yearbooks With these five tips you

can make it as organized functional and

aesthetically pleasing as any room in your

house

1 For many the garage is the pri-

mary entry and exit point to the

home but it can also serve as a

terrific storage space for emergen-

cy supplies Check to make sure

your home emergency kit is up to

codemdashreplace batteries in flash-

lights and replenish your canned

food and medical supplies You

may not need them every day of

the year but itrsquos better to be safe

than sorry Also ensure that you

have backup power sources availa-

ble in the event of an outagemdasha

home generator and backup battery for your

garage door opener are proven solutions

that will help maintain accessibility and

functionality for your family no matter the

circumstance

2 While reorganizing take some time to

check your garage door Test the alignment

by disconnecting the door from the opener

once itrsquos disconnected you should be able

to lift the door easily with one hand If the

door is stuck or difficult to lift you should

call an authorized dealer for an inspection

Also be mindfulmdashif your garage door

opener was installed prior to 1993 itrsquos

probably time to have it replaced as it may

not be equipped with the latest safety fea-

tures such as photo eyes

3 When cleaning the garage homeowners

tend to think of horizontal spacemdashclearing

out boxes on the floor moving gardening

equipment and power tools over to the

sidemdashbut freeing up vertical space can be

just as important Instead of piling contain-

ers on the floor think about installing wall

shelves to maximize space If you want to

clear up additional overhead for a larger

car a hanger for bikes or other large pieces

of sporting equipment consider replacing

your overhead garage door opener

4 Yoursquove organized and upgraded your

garage but yoursquore not done yetmdashyou need

to be sure your garage is a safe place for

friends family and pets Store flammable

propane tanks outdoors and invest in a 5- or

10-pound fire extinguisher in case of emer-

gencies Lock up any other dangerous

chemicals

5 A good cleaning ultimately helps in-

crease convenience and peace of mind and

that premise can extend beyond organiza-

tional tips

Creating a clean functional space will pro-

vide the peace of mind you want and de-

serve You can turn your home into an or-

ganized retreat and your garage into a func-

tional space-saving area you can enjoy year

after year

Spring Cleaning 101 Find Extra Funds and Freedom By Decluttering Your Garage

How a few quick touch-ups can create added value to your

home

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 21

TRENDY PALETTE

(NAPSI)mdashSo many people are grilling out-

doors year-roundmdasheven when temperatures

dip below freezingmdashthat Weber Grills the

company that launched the grilling revolu-

tion more than 60 years ago has released its

top tips for hearty grillers who simply

wonrsquot give up the distinctive flavors that

only an outdoor grill can deliver

ldquoMore than half of grill owners grill year-

roundmdashand 35 percent grill when the

temperature drops below freezingrdquo

said Kim Lefko Executive Vice Pres-

ident AMERICAS Weber-Stephen

Products LLC ldquoOur annual Weber

GrillWatch Survey reveals the top

reason people brave the cold is be-

cause they feel everything tastes better

grilled They also tell us itrsquos because

they see grilling as an adventure itrsquos

lsquome timersquo and itrsquos lsquofootball seasonrsquordquo

Whether grilling for one or two or to

add some flair to your next party be sure to

bundle up on your way to the grill and arm

yourself with these essential tips from We-

ber

bull Plan on adding five to 10 minutes to the

normal time it takes to preheat your grill in

the warmer months

bull Even when itrsquos cold outside never grill in

an enclosed space that can trap deadly car-

bon monoxide such as inside a garage or

under an overhang

bull If yoursquore lookinrsquo you ainrsquot cookinrsquo Resist

the urge to lift the lid Repeatedly opening

the grill will let precious heat escape ulti-

mately increasing your grilling time

bull Use a thermometer to measure the internal

temperature of foods for delicious results

every time

bull Have backup fuelmdashcharcoal and pro-

panemdashon hand in the winter as the grill will

typically require more fuel than during the

warmer months

bull Grill what you know Cold weather is the

time to stick with the tried-and-true recipes

you know by heart to maximize efficiency

at the grill

bull Position gas grills so the wind is perpen-

dicular to the gas flow and not blowing the

flame down the burner tubes

bull Keep your grill covered to protect it from

the elements

bull Snow gloves are not barbecue gloves

Make sure you have on heat-resistant

gloves when operating your grill

For additional cold weather grilling tips

visit wwwwebercomweber-nationblog

how-to-grill-in-the-winter

Essential Tips For Year-Round Grilling

888-885-5552 inforbantrendsetterscom

URBAN TRENDSETTERS INTRODUCES

NEW APPS FOR RESTAURANTS amp MORE

22 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

HEALTH AND WELLNESS

by Bruce Johnson

heart attack survivor and news reporter-

anchor

(NAPSM)mdashldquoForty-two-year-old black

male probable heart attackrdquo To this day

the paramedicsrsquo words as they rushed me to

a Washington DC hospital ring in my

ears

It began as a normal Thursday cover-

ing news as a street reporter in the

toughest part of our nationrsquos capital

When the severe pain in my chest

began I tore open the top buttons of

my dress shirt and loosened my tie to

no avail After a few failed attempts

to shake off the pain I was rushed by

ambulance to the local hospital

As I was rolled into the emergency

room my shirt was cut off an IV

needle was stuck in my arm and

monitoring leads were stuck to my

chest I was given medication to dis-

solve any blood clots and restart

blood flow to my heart An electrocardio-

gram showed that I had had a type of heart

attack called ldquothe widow makerrdquo An artery

was abruptly and completely blocked Fifty

percent of patients who have this type of

heart attack die before they get to the hospi-

tal

My cardiologist was concerned I was

young to be having a heart attack and was

outwardly in good health

Two years before my heart attack with a lot

of help I had quit smoking and eliminated

all alcoholic drinks However my job as a

reporter for a top news station was inherent-

ly stressful I often grabbed fast food as I

tried to balance professional responsibilities

with family time It had all caught up with

me

Later that night my chest pain came back

and I was flown to another hospital where

an emergency angioplasty was performed to

widen the obstructed artery

I was in intensive care for several days be-

fore starting inpatient cardiac rehab Within

2 weeks I was walking and ready to go

home I continued my supervised cardiac

rehab as an outpatient for another 6 weeks

Determined to learn why I had my heart

attack and what I could do to prevent anoth-

er one I relied on what I did best research

and investigation I asked my family about

our history of cardiovascular disease I read

articles and listened intently when the nurs-

es and doctors explained about my blood

pressure pulse weight and medications I

worked with a nutritionist who told me that

if I ate mostly fresh fruits and vegetables

broiled fish and chicken and lower-fat

foods I could occasionally enjoy spare ribs

at family get-togethers

I had always been athletic before my heart

attack but I knew I needed an activity that

Hey Man Itrsquos Time We Have A Heart-to-Heart

Continued on Page 23

Bruce at work amp play

after surviving heart

attack

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 23

DIET FREE LIFE PROUD SPONSORS OF THE NEW UTS

FITS amp TRENDY MAGAZINE gave me control of my heart speed I start-

ed by running on a treadmill and then

moved my runs outside I listened to my

body but wasnrsquot afraid to push myself

I saw my doctors regularly to make sure

my heart was functioning at its best My

health care team was stunned by my recov-

ery often calling me a miracle which felt

great But not as good as knowing I was

living healthy tracking and controlling my

blood pressure and taking care of myself

Despite my progress I needed to prove to

myself that I was healthy Since running

had be come my passion I entered the

Marine Corps Marathon With clearance

from my doctor on October 22 2000mdash

eight years after my heart attackmdashI ran

262 miles When I crossed the finish line

I knew my heart attack hadnrsquot defeated or

defined me

I know I was spared My story could have

turned out differently and I am grateful for

this gift of life But do you know what

This could be you Heart disease remains

the leading cause of death in America

If you learn anything from my story I

hope itrsquos that YOU have to take care of

yourself and your heart No one else can

do it for you During American Heart

Month and all through the year make

your heart a priority Know your blood

pressure and keep it in control Donrsquot

smoke Eat less fatty salty and greasy

food and more fruits and vegetables Make

an appointment with your doctor Free

resources and information are available

from Million Hearts at

http1usagov1AU65x6 Take it from

me taking action today could save your

life tomorrow

HeartmdashContinued From Page 22

24 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

BEAUTY AND FASHION TRENDS

Inspiring Beauty 50 Years of Ebony Fashion Fair

The first-ever exhibition on the Ebony

Fashion Fair Inspiring Beauty explores the

50-year history of the charity fashion spec-

tacle that redefined the concepts of beauty

style and empowerment for African Ameri-

cans by examining the history of the show

and its director and producer Eunice W

Johnson

Inspiring Beauty showcases nearly 100 ob-

jects including ensembles and accessories

displayed on fully stylized mannequins to

recreate the runway experience as well as

archival photographs video and Johnsonrsquos

personal effects to tell the full story of these

unparalleled events At the center of this

dynamic show are the stunning gowns

feathered coats and statement designs seen

in the 40 garments selected from a collec-

tion of thousands Johnson amassed in five

decades

Works by designers including Stephen

Burrows Christian Dior Christian La-

croix Bob Mackie Missoni Jean Patou and Sarli illustrate themes of vision inno-

vation and power as exemplified by John-

sonrsquos entrepreneurial spirit flair for fash-

ion and philanthropic goals as co-founder

of Johnson Publishing Company publisher

of Ebony and Jet magazines

Exhibition highlights include garments

from fashion greats such as Valentino

Pierre Cardin and Alexander McQueen

for Givenchy before they reached world-

renowned status An Yves Saint Laurent

lsquoPicassorsquo cocktail dress Nina Ricci even-

ing ensemble of a shirred jumpsuit and ruf-

fle coat Karl Lagerfeld for Chloeacute beaded

gown Vivienne Westwood animal print

evening gown and Emanuel Ungaro two

piece bridal gown are examples of the spec-

tacular trends of fashion and attitude of

style

Developed by the Chicago History Museum

in cooperation with Johnson Publishing

Company Inspiring Beauty offers an un-

precedented multisensory experience to

visitors who have never attended an Ebony

Fashion Fair as well as reconnects those

who experienced it first-hand

TOUR SCHEDULE Museum of Design Atlanta GA

October 18 2014 ndash January 4 2015

Milwaukee Art Museum WI

February 5 2015 ndash May 3 2015

Minnesota History Center St Paul MN

May 22 2015 ndash August 16 2015

Charles H Wright Museum of African

American HIstory Detroit MI

September 18 2015 ndash January 3 2016

Memorial Art Gallery of the University

of Rochester NY

January 30 2016 ndash April 24 2016

Bellevue Arts Museum WA

May 20 2016 ndash August 12 2016

The George Washington University Mu-

seum and The Textile Museum Wash-

ington DC February 10 2017 ndash June 4 2017

Eunice Johnson at work 1970 Photo

courtesy of Johnson Publishing Compa-

Eunice Johnson with designer Yves

Saint Laurent 1972 Photo courtesy of

Johnson Publishing Company LLC

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 25

ldquoMaking pretty faces is my specialty

Sara King

Professional Makeup Artist

614-900-1033 wwwstyleseatcomsarakingbeauty

Special

Events

Free-Lance

Make-Up Parties

BEAUTY amp FASHION TRENDS

Available at DrsquoAndrearsquos Hair Studio

DrsquoAndrea Brown Master Designer

2151 E Dublin Granville Road Suite F

Columbus OH 43229 P 614-636-2298

5 STAR HAIR MAYVEENCOM

Natural Straight

Deep Wave

Curly Wave

Loose Wave

FREE BUSINESS OPPORTUNITY

CALL TODAY

If yoursquore like me yoursquove got a random col-

lection of carrier and essential oils some-

where in your beauty arsenal If yoursquore like

me said random collection of essential and

carrier oils is mostly just sitting there col-

lecting dust and taking up space on your

shelves Many of us aspire to be gung-ho

DIY mixtresses in our down time but life

doesnrsquot always have that in store for us In

fact sometimes we buy products we donrsquot

need and make aspirational plans that wersquore

going to learn how to use them That

doesnrsquot always happen Irsquom here to help

you sift through the clutter

First things first ndash let me introduce you to a

recipe book you should check out ndash Natural

Beauty Alchemy Make Your Own Organic

Cleansers Creams Shampoos Serums

Balms and More Itrsquos written by fabulously

named licensed pharmacist and expert

healthcare professional Fifi M Maacaron

and features more than 100 easy to follow

recipes for skin and body IMO itrsquos pret-

ty light on hair recipes but it offers helpful

and simple recipes for bellas who want to

make their own toner or serum or even per-

fumes from essential oils With permission

from the publisher I got access to a few

exclusive recipes ndash you gotta get the book

for the rest I specifically requested the

breakdown for the ldquo3-in-1 Lazy Blendrdquo ndash

you KNOW I love a good multi-use prod-

uct A DIY multi-use product SOLD

Herersquos the breakdown courtesy of The

Countryman Press

3-in-1 Lazy Blend ndash Makeup Remov-

er Toner amp Night Oil

What could be better than a makeup remov-

er that is also a toner and an anti-aging

night oil all in one bottle This formula

softens the skin and nourishes it While the

composition of jojoba oil is very close to

that of the skinrsquos own lipids and it doesnrsquot

clog pores wheat germ oil is rich in vita-

mins and minerals that prevent aging

Chamomile tea and rose water are extreme-

ly skin friendly and help alongside glycer-

in balance moisture levels Keep this oil-

water mix handy especially when you have

little time and energy left at the end of the

day

INGREDIENTS 2 ounces (60 ml) rose water

1 tablespoon almond oil

1 tablespoon jojoba oil

1 tablespoon wheat germ

1 ounce (30 ml) chamomile tea (at room

temperature)

1 teaspoon glycerin

5 drops vitamin E oil

Note You can substitute witch hazel for

rose water in case of oily skin

INSTRUCTIONS 1 Mix the above ingredients adding one at

a time Shake well and then transfer to a

spray bottle

2 Shake vigorously to disperse oil droplets

before spraying onto a cotton disc or ball

Wipe the face and neck repeating if neces-

sary to remove makeup completely

3 You do not need to rinse or follow with a

toner or night oil because this formula does

it all

4 Store the bottle in a cool place away from

sunlight and heat

Try This DIY Beauty Recipe ndash the 3-in-1 Makeup Remover Toner amp Night Oil

By Patrice Grell Yursik

Founder Afrobellacom

26 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

ARTS AND ENTERTAINMENT

NEW YORK NY and UNIVERSAL CITY Calif ndash The biggest names in en-tertainment will bring the music of the iHeartRadio app to life on Sunday March 29 for the second edition of the iHeartRadio Music Awards hosted by Oscar and Grammy award winning actor and musician Jamie Foxx The event will air live on NBC from 8-11 pm ETPT from the historic Shrine Auditorium in Los Angeles and will be broadcast sim-ultaneously on iHeartMedia stations na-tionwide and across the iHeartRadio

digital music platform

The three hour telecast will truly reflect Americarsquos favorite music and will show-case the yearrsquos most popular artists and songs determined by the iHeartRadio Chart and fan voting through iHeartRa-dio stations nationwide The evening will include performances by Rihanna Iggy Azalea Sam Smith Madonna Ja-son Aldean Jamie Foxx Meghan Trai-nor Jason Derulo Jennifer Hudson Kelly Clarkson Snoop Dogg Nate Ruess Alesso and Florida Georgia Line

along with appearances from Taylor Swift and more This yearrsquos iHeartRa-dio Music Awards will also feature un-

expected collaborations from some of

the top names in music

ldquoThis is the night we celebrate the big-gest songs and artists we played for fans on our iHeartRadio stations across America and on the iHeartRadio app over the past year along with a look at whats coming in 2015rdquo said John Sykes President of Entertainment En-terprises for iHeartMedia Inc ldquoAnd who better to host than both a Grammy win-ning musician and Oscar winning per-former Jamie Foxx This is going to be an amazing star packed Sunday night of

music on NBC

ldquoIrsquom so excited that Jamie Foxx is taking the reins at this yearrsquos iHeart awards He is the perfect choice to lead this extraordinary night of music and celebrity artists said Paul Telegdy President Alternative and Late Night

Programming NBC Entertainment

2014 was such an incredible year for so many artists across different genres so

its great to see them get the recognition they deserve said Tom Poleman Pres-ident of National Programming Platforms for iHeartMedia Whether theyre new to the scene or industry veterans each artists journey is exciting to follow from their first radio spin to their first

iHeartRadio Music Award nomination

The iHeartRadio Music Awards is the night in music where the indus-tryrsquos top artists get to shine in a relaxed and fun atmosphere and celebrate their own achievements as well as those of their peersrdquo said Ian Stewart President of Done +

Dusted Inc

Category finalists for the iHeartRa-dio Music Awards were announced on February 4 with 2014 iHeartRa-dio Innovator Award winner Pharrell Williams making a special appear-ance on NBCrsquos TODAY show to

reveal this yearrsquos Artist of the Year nomi-nees Social voting through iHeartRadio stations nationwide for the Best Lyrics Best Fan Army and Renegade catego-ries will run through Friday March 20 Category finalists (by alphabetical order) are

JAMIE FOXX TO HOST IHEARTRADIO MUSIC AWARDS LIVE ON NBC Sunday March 29 (8-11 PM ETPT)

Rihanna Iggy Azalea Sam Smith Taylor Swift Madonna Jason Aldean Jamie Foxx Meghan Trainor Jason Derulo Jennifer Hud-son Kelly Clarkson Snoop Dogg Nate Ruess Alesso and Florida Georgia Line

Continued on Page 27

Jamie Foxx

Rihanna

Snoop Dogg

Jennifer Hudson

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 27

EVENTS

The Urban Trendsetters List of 2015 Media Sponsorship is GROWING NATIONALLY amp FAST

Events Include but NOT limited to

Whorsquos Who Publishing Book Unveiling Receptions for Atlanta GA other city announcements soon

The African American Male Wellness Walk Atlanta Detroit Washington DC Niagara Falls

2015 Champions of Diversity and Career town Network Career Fair-Columbus OH and Atlanta GA

The African American Film Festival-New York City

FOR MORE INFORMATION ON ADVERTISING SPONSORSHIP OR VENDOR OPPORTUNITIES LOG ONTO WWWURBANTRENDSETTERSCOM EVENTS

CALL Mykayla Bryant or Sharon S Gordon at 888-885-5552

EMAIL mykaylaurbantrendsetterescom or Sharonurbantrendsetterscom

Artist of the Year

Ariana Grande

Iggy Azalea

Luke Bryan

Sam Smith

Taylor Swift Song of the Year

All About That Bass - Meghan Trainor

All of Me - John Legend

Happy - Pharrell Williams

Shake It Off - Taylor Swift

Stay With Me - Sam Smith Best Collaboration

Bang Bang - Jessie J + Ariana Grande + Nicki Minaj

Dark Horse - Katy Perry featuring Juicy J

Fancy - Iggy Azalea featuring Charli XCX

Problem - Ariana Grande featuring Iggy Azalea

Talk Dirty - Jason Derulo featuring 2 Chainz

Best New Artist

Bastille

Cole Swindell

Iggy Azalea

Meghan Trainor

Sam Smith Country Song of the Year

Bartender - Lady Antebellum

Burnin It Down - Jason Aldean

Dirt - Florida Georgia Line

Give Me Back My Hometown - Eric Church

Play It Again - Luke Bryan Hip HopRampB Song of the Year

Dont Tell Em - Jeremih featuring YG

Drunk in Love - Beyonceacute featuring Jay Z

Flawless - Beyonceacute

Loyal - Chris Brown featuring Lil Wayne and Tyga

New Flame - Chris Brown featur-ing Usher and Rick Ross

Dance Song of the Year

Animals - Martin Garrix

Blame - Calvin Harris featuring John Newman

La La La - Naughty Boy featuring Sam Smith

Summer - Calvin Harris

Waves - Mr Probz

Alternative Rock Song of the Year

Come With Me Now - KONGOS

Do I Wanna Know - Arctic Mon-keys

Fever - The Black Keys

Something From Nothing - Foo Fighters

Take Me to Church - Hozier Best Lyrics

All of Me - John Legend

Blank Space - Taylor Swift

Counting Stars - OneRepublic

Habits (Stay High) - Tove Lo

Stay With Me - Sam Smith

Thinking Out Loud - Ed Sheeran

Best Fan Army

5SOSFAM - 5 Seconds of Summer

Arianators - Ariana Grande

Bey Hive - Beyonceacute

Team Breezy - Chris Brown

Sheerios - Ed Sheeran

Church Choir - Eric Church

Directioners - One Direction

Selenators - Selena Gomez

Mendes Army - Shawn Mendes

Swifties - Taylor Swift Renegade Award presented by the All New 2015 Jeep Renegade

Brantley Gilbert

Charli XCX

Hozier

Iggy Azalea

Meghan Trainor

This year the iHeartRadio Music Awards is partnering with the Jeep brand to pre-sent the first-ever ldquoRenegade Awardrdquo The ldquoRenegade Awardrdquo celebrates emerging standout artists who have bro-ken boundaries while staying true to themselves These artists defy conven-tion to create new musical lanes that are distinctly their own They are authentic and passionate with the talent to stretch the limits and do something extraordi-

nary

The iHeartRadio Music Awards will be executive produced by John Sykes Tom Poleman and Liz Kelly of iHeartMedia along with Ian Stewart and Hamish Hamilton of Done and Dusted Inc who will also produce the show for NBC Stu-

dios Hamilton will also direct

Proud partners of this yearrsquos events in-clude the All New 2015 Jeep Renegade

and Taco Bellreg

For breaking news and exclusive iHeartRadio Music Awards content visit iHeartRadiocomawards or follow the social buzz on Twitter Facebook Insta-

gram and Google +

IHeart - Continued From Page 25

ARTS AND ENTERTAINMENT

28 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

TRAVEL TRENDS

FOR VENDOR AND SPONSORSHIP INFORMATION CONTACT SHARON S GORDON 888-885-5552

(NAPSI)mdashFor those looking to take an

upscale road trip but who want to get the

most for their money there are several tips

and tricks to keep in mind when planning a

getaway

Time Your Trip-If your dates are flexible

try traveling to your selected destination

during its off-season Hotels often drop

their rates to attract business when crowds

thin out and you can score a great deal

while avoiding a tourist rush Try a moun-

tain destination before ski season is in full

swing or a famous site such as the Grand

Canyon on a weekday during the school

year

Take Advantage of Luxury Partnerships-

Luxury brands often partner to provide their

customers with added value To take your

road trip up a notch from the moment you

pull out of your driveway a special edition

Crafted Line of vehicles from Lexus comes

equipped with a beautiful two-piece set of

tailor-made Tumi luggage The Lexus

Crafted Line features an Ultra White exteri-

or with Obsidian door handles side mirrors

and grille Eye-catching seats contrast

stitching headrests and door panels are

either two-tone BlackScarlet or Black

Cabernet Models include IS 250 F SPORT

LS 460 F SPORT and GS 350 F SPORT in

RWD and AWD RX 350 AWD F SPORT

and ES 350

The limited edition Tumi duffel bag set was

specifically designed to match the vehicles

for grille-to-trunk coordination Lexus own-

ers can find additional pieces of this origi-

nal luggage set and other exclusive offers at

LexusDriverscom A Meguiarrsquos New Car

Care Kit is also included as another extra

bonus for Crafted Line owners

Search for Package Deals-Regardless of

when you travel try to look for a hotel of-

fering a package deal to capitalize on your

travel investment Many upscale hotels of-

fer credit toward their on-site restaurants

bars or spas when you book in advance

online Hotels in areas such as Napa Valley

or other wine country destinations may

partner with nearby wineries to offer its

guests exclusive deals on tastings and tours

For example The Allison Inn amp Spa in Or-

egonrsquos Willamette Valley offers Lexus

owners the chance to sample three distinc-

tive local wines and receive a complimen-

tary bottle of their favorite The resort also

has an on-site fleet of Lexus vehicles avail-

able for guests to drive eliminating the

need for a rental car

Take the Scenic Route-The great thing

about road trips is that you can skip the

crowded expensive attractions and enjoy

the view from the comfort of your car seat

And all passengers will be happy to spend

more time taking in free scenic sites along

the way Take advantage of natural wonders

and roadside attractionsmdashsuch as New

Yorkrsquos scenic Finger Lakes region or

kitschy Route 66 sitesmdashwhenever possible

With these tips and tricks and a little ad-

vance planning yoursquoll save time and money

while elevating your road trip Find out

more at wwwLexuscomcraftedline

Elevate Your Next Road Trip By Seeking Out Added Value

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 29

AUTO TRENDS

When The Check Engine Light Is On Donrsquot Ignore It

Donrsquot take this lightly One of the most

vital signals of an improperly functioning

vehicle is the check engine light and when

illuminated it alerts the driver to a variety

of existing potential problems Neverthe-

less vehicle checkups

during car care events

throughout the country

reveal that the check en-

gine light is on in nearly

one out of 10 vehicles

Some common malfunc-

tions that can cause the

check engine light to illu-

minate include a faulty

oxygen sensor mass air-

flow sensor or spark

plugs and wires If the light flashes the

condition is more critical and must be

checked immediately to prevent severe

damage which may include catalytic con-

verter damage

ldquoWhen the check engine light comes on it

means that a vehicle system such as the

ignition fuel injection or emission control

is not operating properly even if the vehicle

appears to be running normallyrdquo explained

Rich White executive director Car Care

Council the source for the ldquoBe Car Care

Awarerdquo campaign promoting regular vehi-

cle care maintenance and repair

ldquoA glowing check engine light doesnrsquot

mean you have to immediately pull the car

to the side of the road but it does mean you

should get the car checked out as soon as

possible Ignoring the warning light could

result in costly repairs At the very least the

light could alert you to an engine problem

that is negatively impacting fuel economyrdquo

he added

When scheduling service make sure the

automotive shop that examines your vehicle

has professional technicians who are trained

and certified in OBDII diagnosis and repair

The technician will connect your vehiclersquos

computer system to a diagnostic scan tool

which will indicate why the light was acti-

vated

At the same time the technician can ana-

lyze idle speed throttle response engine

temperature fuel system pressure manifold

vacuum exhaust emission levels and many

other key indicators Once the problem is

fixed the carrsquos computer is reset to initiate

its release process The technician should

then be able to tell you what needs to be

done and discuss potential warranty cover-

age and further testing if necessary

For a free ldquoCar Care Guiderdquo or for further

information visit wwwcarcareorg

Donrsquot be in the dark

about your enginersquos

problem when the check

30 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

Christa Payne Area Manager 614-778-1958

christapayneaolcom Undercoverwearcomchristapayne

Call me to book your Special Girls Night Party

Business Opportunity

Changing Womenrsquos Lives

REGISTER YOUR BUSINESS IN OUR ONLINE BUSINESS DIRECTORY FREE AT WWWURBANTRENDSETTERSCOM UTS BIZ LIST

ARE YOU A TRENDSETTERS

Urban Trendsetters wants to spotlight you and your busi-

ness

Send your us your photo and brief introduction to Sha-

ronurbantrendsetterscom Subject Business Spotlight

SELL YOUR STUFF

UTS Classifieds

All print classified ad will get

FREE placement online

One Week $25 Two Weeks $40 One Month $75 Includes 1 photo up to 500 characters

Call Urban Trendsetters

Today

Your ad could be here for as low as

a $150 investment

Call Urban Trendsetters Today

888-885-5552

Urban Trendsetters Business Directory

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 31

FINANCIAL ADVISOR

Registered Investment Advisory Firm is

currently expanding throughout

Ohio We are in search of Independ-

ent Investment Advisor Representatives

Must be self-motivated professional and

willing to take direction If you have a

financial or insurance back round we

encourage your response We work with

Globally Recognized Money Manag-

ers Strong Ethics and complete transpar-

ency with clients relationships is essen-

tial Please contact Hardiman Invest-

ment Management Inc 614-209-

9748 or submit a resume via e-mail to

FREELANCE WRITERS

Do you love to write Urban

Trendsetters is growing and we

are looking for writers

If you are good writer love con-

necting with people and enjoy relay-

ing empowering information UTS is

the place for you Contact Sharon S

Gordon at 888-885-5552 for more

information or send email to in-

fourbantrendsetterscom

CLASSIFIEDS UTS Online Classifieds The Urban Trendsetters allow our customers the opportunity to submit their classified ads and pay online You may add photos videos and links to your classified ads You may also choose to upload current display ad As with our coupons our classified ads are available in print online via e-blast in our weekly top classified blast as well as front page top classified listing feature on our website

MEDIA SALES

Earn Extra Income for the Holidays

Urban Trendsetters wants to increase your

sales staff We offer a variety of media ser-

vices and we serve many different industries

If you are a professional individual seeking

unlimited income potential give us a call to-

day at 888-885-5552 or email

salesurbantrendsetterscom NO EXPERIENCE NECESSARY

Have you tried that crazy wrap thing

We NEED Distributors NOW The It Works Ultimate Body applicator is a first to market product like NOTHING you have ever seen before The Ultimate Body

Applicator is a all natural non woven cloth that is site specific ANYWHERE you place is its going to TONE TIGHTEN and FIRM in

as little as 45 minutes Reduces the appearance of cellulite and varicose veins No its not water weight loss No it wont come back over

night and YES IT WORKS Donrsquot believe Try if for YOURSELF Call Mykayla Bryant Diamond Director at 937-532-8295

UTS FREE CARD

Ever wondered how your business could

profit from a Pre-Paid Card and the PPC

industry Contact UTS Free today at

614-526-8871 or email

utsfreecardgmailcom

Urban Trendsetters and Career Town Network Host STEM

Virtual Career Fairs

The purpose of this conference is to follow the governments lead in its STEM or Educate to Innovate model Our 4 goals are

1 Bring more awareness and emphasize the importance of in our educa-

tion system and encourage students to pursue degrees and careers in

STEM

2 Create more teachers and educators in the STEM areas

3 Create more diversity and careers in STEM for women and minorities

4 Create and develop relationships between corporations colleges uni-

versities and educators that will provide more positions of internships for

For Registration Vendor and Sponsorship Opportunities and Information

Call 888-885-5552 Email

Sharonurbantrendsetterscom wwwurbantrendsetterscom

Register for Your FREE Career Town Account

March- Celebrating Women of Diversity

AprilmdashHealthcare May-Internship amp Summer Opportunities HBCU

This series of career fairs will allow recruiters and job seekers to interact

one on one from the comfort of office and home Each week is dedicated

Logistics amp Warehouse Professional Healthcare and STEM

Classified Ads

$25 amp up

Your Ad

Could Be

HERE

32 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

Urban Trendsetters is YOUR NEW Online Marketing Department

SECURE YOUR ACCOUNTS TODAY Urban Trendsetters Brand Establisher amp Booster

Call 888-885-5552 for a FREE Consultation

The next most important things to secure for your brand after acquiring your domain name are the account names and profiles

on social media blogs and local directories

We all know that it is optimal to have a domain name that exactly matches your brand name or business name The same is true for

your account names as well as the URLs of your profiles on social media blogs and directories Your accounts on Web

properties are part of your brand presence and so securing your accounts

Establishing your accounts with optimal branding is of great

importance

ALL FOR $799

Page 6: March 2015 Women's History Month

6 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

URBAN TRENDSETTERS PRESENTS NEW SERVICES FOR

2015

ONLINE MARKETING SEO WEBSITE DESIGN EMAIL MARKETING PAY PER CLICK BLOG CONTENT CREATION PRESS RELEASE DISTRIBUTION LANDING PAGE CREATION AND DISTRIBUTION SOCIAL MEDIA CREATIONOPTIMIZATION REPUTAI-TON MANAGEMENT

ADDITIONAL SERVICES EVENT MARKETING STRATEGY amp CONSULTATION Includes Sponsorship Presentation Creation SPECIAL EVENT PUBLICATION DESIGN

POSITION TO PROSPER

Call today to book your FREE Position to Prosper 1 Hour Consultation and receive a FREE WEBSITE AUDIT TODAY

888-885-5552

MOBILE MOBILE APP CREATIION WEBINAR DEVELOPMENT AUDIO VIDEO COMMERICAL PRODUCTION MOBILE TEXT CAMPAIGN DEVELOPMENT

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 7

NEWS

Throughout history women have made

powerful leaps defending our country

fighting for equal rights and demonstrating

our gender is an asset to the world It took

nearly 150 years after the signing of the

Declaration of Independence for American

women to have the right to vote Wersquove

come a long way and today we are strong-

er than ever beforehellip but therersquos still work

to do Together wersquoll make it happen

International Womenrsquos Day celebrates the

contributions women make in every aspect

of life ndash at home at work in their commu-

nities ndash as mothers wives sisters daugh-

ters educators students and leaders We

come from different cultures backgrounds

and all walks of life united by a common

goal ndash to strengthen communities families

and societies by empowering women to

achieve equal rights and success

Last yearrsquos International Womenrsquos Day

theme ldquoInspiring Changerdquo was about envi-

sioning a better world for all women and

girls We challenged the status quo for

womenrsquos equality and took action by em-

powering each other to succeed We in-

spired young girls through mentoring made

an impact through net-

working stood up for

women against sexual assault and

became actively involved in

NAPW Foundation initiatives

expanding opportunities and ad-

vancement for women and girls

The United Nations is instrumental in ele-

vating the cause of gender equality around

the world The 1995 Fourth World Confer-

ence in Beijing marked a significant turning

point for the global gender equality agenda

because it created the Beijing Declaration

and the Platform for Action Adopted by

189 countries the Platform is a key global

policy document on gender equality with

focus on world attention on issues that mat-

ter most in the lives of women and their

families This includes access to education

health care jobs credit and the chance to

enjoy basic legal and human rights This

year marks the 20th Anniversary of the Bei-

jing Declaration and Platform for Action

and it remains a powerful source of em-

powerment and inspiration for gender

equalityhellip because like Hillary Clinton said

at the Beijing Conference 1995 ldquoHuman

rights are womenrsquos rightshellip And womenrsquos

rights are human rightsrdquo

Your Passion Makes it Happen Empower Educate Mentor Wersquore living

in a global gender revolution Women are

finding their voices and using them to in-

spire change We are ancestors of the brave

strong and mighty women who fought for

the vote It is our mission to keep fighting

for our rights leading by example and in-

spiring other women to do the same

Therersquos so much to learn from each other

and nowrsquos the time to embrace our woman-

hood and band together as strong profes-

sional sisters of this great country

Your Network Makes it Happen Moving forward means helping each other

succeed When women are under-

represented in the workplace with few op-

portunities for advancement itrsquos easy to

inadvertently hinder another womanrsquos suc-

cess According to a 2014 research study by

the Workplace Bullying Institute women

target women at work 68 of the time The

more we only try to promote our individual

success the less progress we make as a

collective force The professional women of

NAPW provide a supportive network with

each woman at different stages of her career

with a common aspiration to help each oth-

er achieve success

MakeItHappen on Social Media Like follow join tweet repeat Itrsquos the age

of hashtag activism and social media plays

a huge role in connecting women around

the world making a difference sharing

stories exchanging ideas and inspiring

women (and men) to become involved in

gender equality initiatives Join and initiate

discussions sparking involvement and in-

terest post resources pictures videos arti-

cles and get the message of equality out

there for the world to see

Herersquos to celebrating women calling for

equality and making it happen

Did you ldquoinspire changerdquo on International

Womenrsquos Day last year How will you

ldquomake it happenrdquo this year

Women of the worldhellip today is ours We are the future of history

I believe that

the rights of

women and

girls are the un-

finished busi-

ness of the 21st

centuryrdquo ndash

Hillary Clinton

We Make It Happen Happy International Womenrsquos Day By Star Jones Esquire President of National Association of Professional Women

8 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

COMMUNITY

Strategic Partnership Leaders of the National Society of Black Engineers (NSBE) and the American Society of Civil Engineers (ASCE) sign a memorandum of understanding before the

Charles Stark Draper Awards Dinner at the National Academy of Sciences in Washington DC (left to right) ASCE Executive Director Thomas W Smith III ASCE President Robert D

Stevens NSBE National Chair Sossena Wood and NSBE Executive Director Karl W Reid

Distribute to over 500 Media Partners Rates As Low As

$99 Press Release Submission

Email infourbantrendsetterscom

WE GOT YOU COVERED

The Catch the Wave Regional Conference

provides networking training and access

to both women business owners in Ken-

tucky Ohio amp West Virginia and

ORV~WBC corporate members across our

region Event Date April 20-21 2015

Location Cincinnati OH

Conference Theme Preparing for

Success httpwwworvwbcorg

Get Connected Through Community Events

Rea N Waldon PhD

Executive Director of The Ohio River

Valley Womenrsquos Business Council

Ohios Excellence in Disability

Inclusion Awards Luncheon

WrightChoice Inc

will celebrate this

years 25th anniversary

of the Americans with

Disabilities Act (ADA)

by hosting Ohios Ex-

cellence in Disability

Inclusion Awards

Luncheon presented by

Nationwide As a

workforce develop-

ment organization

WrightChoice Inc

urges the business

community to take a moment to celebrate col-

leagues or co-workers who are responsible for creat-

ing an atmosphere inclusive of people with disabili-

ties

Award categories include Allies for Inclusion Ex-

emplary Manager and Full Circle Branding Award

Nominate a person who has lead internal efforts for

disability inclusion a manager who has demonstrat-

ed leadership by hiring people with disabilities on

their team or a company that has demonstrated best

practices by including people with disabilities in

their communications and marketing strategies thus

strengthening its corporate brand and overall image

in the community For more information or spon-

sorship opportunities contact

TyKiah Wright 614-802-2364 or

Catch The WAVE

Ohio Business Expo

Wednesday March 25 2015 - 9 am to 1 pm

Aladdin Shrine Center

3850 Stelzer Rd

Columbus Ohio 43219

Learn about the many resources available to minority-owned women-owned

and small businesses Dont miss this opportunity to network with purchas-

ing representatives from the State of Ohio and diversity procurement repre-

sentatives from select private companies

The registration form below is for general event attendance Please complete

the form to register for the days activities

Agencies will be on-hand to speak to you about procurement opportunities

Matchmaker appointments are currently full however a limited number of

walk-ins are available The networking with agency staff will be similar in

nature but without the designated one-on-one appointment time

We look forward to seeing you on March 25

Online registration is encouraged but walk-ins are welcome To reg-ister or learn more about this event or the statersquos MBE and EDGE programs visit the Ohio Department of Administrative Servicesrsquo

website at dasohiogovOBERSVP or call 614-466-8380

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 9

(

SPORTS

DOWN HOME NEWS

NHL On the day of the NHLrsquos trading

deadline Mon Mar 2 the Blue Jackets

acquired C William Karlsson LF Rene

Bourque (photo) and a second round pick

in the lsquo15 NHL Draft from the Ducks in

exchange for DM James Wisniewski and

a lsquo15 third round pick previously acquired

from the Red Wings Karlsson and Bour-

que are both ex-pected to join the Spring-

field Fal-cons the Blue Jacketsrsquo AHL af-

filiate The Blue Jackets also acquired DM

Justin Falk who will play for the team

and a fifth round pick in the lsquo15 NHL

Draft from the Wild in exchange for DM

Jordan Leopold

FOR THE RECORD NBA Mavsrsquo Monta Ellis (photo) led all

with 19 pts in its 104-87 loss to the Hawks

The Mavs made 5-of-31 3-pt FGs 161

Since the NBA first adopted the 3-pt FG in

the lsquo79-lsquo80 season that tied the fifth lowest

3-pt percentage in a game for a team that

took at least 30 3-pt FGs The Mavs hold

the lowest such percentage on this list mak-

ing 4-of-31 3-pt FGs (129) earlier this

season vs the Knicks Despite that the

Mavs won that game in OT led by Dirk

Nowitzkirsquos 30 pts He also made 1-of-8 3-

pt FGs (125)

HBCU NEWS

SPORTS South Carolina St could lose its

menrsquos basketball womenrsquos softball and

womenrsquos soccer programs (the latter two

being non-revenue making) under a budget

plan presented by embattled president

Thomas Elzey (photo) who is on paid ad-

ministrative leave while state lawmakers

tackle the HBCUrsquos financial

crisis The cost-saving plan

also calls for SCSU to add

womenrsquos golf and womenrsquos

bowling (two sports less cost-

ly to run) and possibly leave

the MEAC in the hopes of

easing the athletic deptrsquos

$465K budget shortfall it fac-

es in lsquo15-lsquo16 SCSU has been

a MEAC member since lsquo70

but Elzeyrsquos plan did not say

which conference the HBCU

might join The plan came about a month

after a State House budget panel voted to

suspend school operations for two yrs

FRANKLY SPEAKING

MCB When asked if he knows of sexual

assault allegations against Rasheed Sulai-

mon though no official complaints were

filed with the Office of Student Conduct or

any law enforcement agency and if handled

Sulaimonrsquos dismissal appropriately Duke

coach Mike Krzyzewski said ldquoI donrsquot

have any comment about thatrdquo Sulai-

mon was dismissed from the team for

failing to ldquoconsistently live up to the

standards required to be a member of

our programrdquo said Krzyzewski in a

press release

NBA Anthony Mason (Pictured) died

at age 48 due to heart failure After

playing at Tennessee St Mason played

13 yrs in the NBA with the NJ Nets

Nuggets Knicks Clt Hornets Bucks

and Heat During his NBA career he

booked 108 ppg and 83 rpg while log-

ging 2963 assists He was also the NBA

Sixth Man of the Year in lsquo95 before lead-

ing the NBA in minutes played over the

next two seasons In lsquo97 he earned All-

NBA (3rd team) and NBA All-Defensive

Team (2nd team) He was also selected to

the lsquo01 NBA All-Star Game Mason also

played in Turkey Venezuela the CBA and

the USBL hellip MLB US Army WWII

veteran Henry ldquoHankrdquo Peters died of com-

plications from a stroke at aged 90 He was

a MLB executive for the St Louis Browns

KC Athletics (lsquo65-lsquo71) and Indians (lsquo87-

lsquo91) president of the National Association

of Professional Baseball Leagues the um-

brella group that governs MiLB (lsquo72-lsquo75)

and president and general manager of the

Orioles (lsquo75-lsquo87) hellip Stuart ldquoSturdquo Miller

a P for the Cardinals (lsquo52-lsquo54 lsquo56) Philies

(lsquo56) Giants (lsquo57-lsquo62) Orioles (lsquo63-lsquo67)

and Braves (lsquo68) died at age 87 from an

undisclosed cause hellip USOC At age 96

Maria Cerra died from an undisclosed

cause She was an American fencer who

competed in the womenrsquos individual foil

event at the lsquo48 Summer Olympics hellip

NHL Dan Held a C drafted in lsquo80 by the

Flyers but played for AHLrsquos Mariners (lsquo80

-lsquo82) and most of his career in Germany

until lsquo00 died at age 53 from an undis-

closed cause

By Oscar Haywood

Call 888-885-5552 FOR MORE INFO

10 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

RELATIONSHIPS

9 Reasons You Should Read This Book And Help Change The Conversation About What Healthy Love Is

The new book Loving In The Grown Zone

A No-Nonsense Guide to Making Healthy

Decisions in the Quest for Loving Roman-

tic Relationships of Honor Esteem and

Respect (Balboa Press) has been available

for a few months now and even before any

formal promotional effort the response has

been all but overwhelming with incredible

social media buzz and great reviews at Am-

azoncom and other online booksellers

Now that our official promotional campaign

has begun including appearances on televi-

sion and nationally syndicated radio as well

as our Loving In The Grown Zone Book

Blog Tour we are on a mission to make

Loving In The Grown Zone a national best-

seller This goal is not just about selling

books but our mission to champion what

our society (and especially our children and

young people) desperately needs fewer

dysfunctional broken and destructive rela-

tionships and more loving sustainable rela-

tionships of honor esteem and respect

However we cannot succeed in this mis-

sion without you In fact our primary rea-

son for writing our book and for launching

our GrownZonecom personal growth initi-

ative is to convince as many people as pos-

sible to not only support the Grown Zone

but to join our campaign for ldquoMore Self-

Love Better Decisions and Healthy Rela-

tionshipsrdquo You need to read and share our

book Loving In the Grown Zone Following

are just nine of the top reasons why we be-

lieve yoursquoll agree

1 You want to take a stand for healthy

love Infidelity Violence Disrespect

Abuse Possessiveness Exploitation Reck-

less procreation These and so many un-

loving acts are tolerated and committed in

the name of love As a result love needs

both a defense attorney and an image con-

sultant In fact no other virtue is more

falsely accused Read and share Loving In

The Grown Zone if you want to defend and

stand up for the truth about love

2 You want to prevent unhappy mar-

riages and high divorce rates How many

of us witness weddings and celebrate the

rings the hair the dress the music and the

food and drink at the receptionmdashbut cannot

honestly celebrate the marriage The fact

that half of all marriages end in divorce is

not evidence that the institution itself is

flawed but testament to the fact that a mar-

riage is only as resilient as the foundation it

is built on If you want to promote the self-

loving choices and healthy relationship

standards that prevent unsustainable mar-

riages and make good marriages last read

and share this book

3 You want to help love to reclaim its

true identity Love may be the ultimate and

original victim of identity theft with sex

money ego and self-indulgence among its

perpetrators thanks to popular culture

(including much of ldquorealityrdquo TV) movies

music peers and even preachers and par-

ents We founded Grown Zone and wrote

Loving In The Grown Zone to make the

case that true love is identified by its capac-

ity to bring honor esteem and respect to

people in relationships it is about joy

peace compassion forgiveness patience

affirmation restoration and safety Love is

always healthy and promotes personal

growth and self-love If it doesnrsquot it may be

many things but it is not love Read and

share our book if you agree

4 You are tired of dating and pursuing

relationships by trial and error Without

a commitment to personal growth and self-

love and reliable guidelines for healthy

relationship choices people are left to gam-

ble with their bodies finances emotional

health and physical safety treating the

search for love like the lotterymdashwith simi-

larly horrible odds One in a million may

find healthy sustainable love this way the

rest will get the booby prizes including

fatherless sons daddyless daughters costly

divorces serial infidelity financial abuse

domestic violence and other commonly

accepted features of unhealthy relation-

ships Read and share this book if you want

to change this paradigm for yourself and

others

5 This is not a book-sales campaign Itrsquos

a mission We want to make this perfectly

clear The Grown Zone is not just a cute

branding platform Itrsquos not about getting

Instagram reposts or pandering for follow-

ers with clever memes We are not in a so-

cial media popularity contest We are tired

of stories that start out with ldquothey fell in

loverdquo and end with ldquoheshe cheated onbeat

onabusedkilled himherrdquo We reject the

notion that abuse disrespect and self-

destructive choices should be tolerated by

us as individuals or as a society as accepta-

ble consequences of pursuing and engaging

in romantic relationships If you stand with

us read and share our book 6 You truly want to believe in good

healthy love and you want to help others

to recognize what it is not Loversquos detrac-

tors are bold loud and vocal Yet too many

of us who truly believe in healthy love are

often silent Read and share Loving In The

Grown Zone as the first step in making your

voice heard If you believe in healthy love

step up stand up and speak up

7 You want better for your children than

what you experienced in relationships Many of us have never personally wit-

nessed a healthy relationship in our own

families and communities much less been

taught about how to go about securing one

for ourselves If you are divorced a witness

or victim (actually theyrsquore one and the

same) of partner violence or are currently in

an unhappy marriage you know what it

means to fear that your sons and daughters

are doomed to the same fate Read Loving

In The Grown Zone so yoursquoll know that you

can break the cycle share it to make sure

that you do

8 You are tired of relying on others to

love you and you are ready to commit to

self-love If you are tired of chasing love

and ready to attract it the key is learning to

faithfully and unconditionally give it to

yourself Read and share our book to learn

to become what you desiremdasha healthy per-

son who loves with honor esteem and re-

spectmdashand to attract those ready willing

and able to bring you the same

Alfred Edmond Jr and Zara Green Co-Author

are co-principals of A2Z Personal Growth Enter-

prises producer of The Grown Zone discussion

series which focuses on key themes popularized

via their respective social media platforms in-

cluding their GrownZone Twitter

By Zara D Green and Alfred Edmond Jr

Continued on Page 13

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 11

YOUNG amp TRENDY

Imagine being a young teenager and decid-

ing to participate in a serious march that

you hoped would shed light on the injustic-

es facing Black people in this country as

well as change the unjust laws that were in

place allowing those injustices to be perpet-

uated without consequence

That is what our current generation ndash the

Joshua Generation ndash is up against and that

is what many that have come before them

have had to endure

This year marks the 50th anniversary of an

event that was televised around the world

called ldquoBloody Sundayrdquo and that event be-

came one of the major catalysts behind the

passage of the 1965 Voting Rights Act that

strengthen the voting rights for Black peo-

ple in this country

Inspired by Martin Luther King Jr a young

Black man by the name of John Lewis

joined the burgeoning Civil Rights Move-

ment Lewis was a Freedom Rider spoke at

1963rsquos March on Washington and led the

demonstration now known as ldquoBloody Sun-

dayrdquo

ldquoBloody Sundayrdquo refers to the March 7

1965 civil rights march in Alabama that

was scheduled to go from Selma to the cap-

itol in Montgomery to protest the shooting

death of 26-year old Black activist Jimmy

Lee Jackson who was shot in the stomach

on February 18 1965 by

Alabama State Trooper

James Fowler while the

troopers were breaking up

a peaceful protest in Mari-

on Perry County

Lewis worked with other

Student Nonviolent Coor-

dinating Committee

(SNCC) and Southern

Christian Leadership Con-

ference (SCLC) activists to

assemble and lead over

600 marchers across the

Edmund Pettus Bridge on

the way to Montgomery

Lewis and the marchers

were violently assaulted and driven back by

numerous law enforcement officials after

they crossed the bridge Lewis who still

bears the visible scar on his forehead from

the blow he received from an Alabama

State Troopersrsquo nightstick along with the

other unarmed marchers were beaten and

gassed during the attack while media out-

lets were on hand to cover the event live

The footage of the vicious and heinous at-

tacks deeply shook the country and put nec-

essary pressure on then-President Lyndon

B Johnson to advocate for the passage of

the Voting Rights Act of 1965

Lewis became one of the thirteen original

Freedom Riders and was the youngest of

the ldquoBig Sixrdquo civil rights leaders and the

chairman of the SNCC from 1963 to 1966

some of the most tumultuous years of the

civil rights movement During his tenure

the SNCC opened Freedom Schools

launched the Mississippi Freedom Summer

and organized the voter registration efforts

that led to the pivotal Selma to Montgom-

ery marches As the chairmen of SNCC

Lewis wrote a speech in reaction to the Civ-

il Rights Bill of 1963 where he denounced

the bill because it didnrsquot protect African

Americans against police brutality nor did

the bill provide African Americans the right

to vote In that year Lewis helped plan the

historic March on Washington in August

1963 the occasion of Dr Kingrsquos celebrated

ldquoI Have a Dreamrdquo speech and at 23 was the

youngest speaker that day

It is that same spirit ndash that flows from Lew-

is the last living person who addressed the

1963 March on Washington ndash that has

seemingly found its way inside the hearts

and minds of a new generation of modern

day Civil Rights leaders in this country who

are fighting to shed light on critical issues

impacting the Black community ndash from

police brutality to economic disenfranchise-

ment to political and legal disparity

All across the country we are seeing a

number of young activists that have taken

up the mantle without fear or favor to

speak up and speak out about these issues

and are not backing down

Protesters have been gathering in various

cities to demand accountability in the legal

system following the grand jury decisions

concerning Michael Brown in Ferguson

Missouri Eric Garner in Staten Island New

York and Jordan Baker in Houston Texas

The majority of demonstrations we have

seen have been youth-led movements that

has gotten the attention of mainstream

America and has breathed life into a gener-

ation of young people who had not been as

politically engaged in matters concerning

injustice as they once had been

Young people who are students community

activists and members of grassroots organi-

zations have made it a point to not stop

demonstrating and to keep up the pressure

on key entities in order to have their mes-

sage heard They have implemented ex-

tremely unique activities and messaging in

order to keep their message fresh and to

capture the attention of America

Young people have staged something they

have labeled ldquoa die inrdquo ndash which is the act of

laying on the ground to represent the hours

that Brown lie dead in the street in Fergu-

son

Protesters have added to the traditional ldquoNo

Justice No Peacerdquo chants by incorporating

ldquoI Canrsquot Breatherdquo and ldquoBlack Lives Matterrdquo

messaging

All across the country protesters took to

streets of many of the busiest intersections

in their respective cities in order to get their

message out and stand in solidarity with the

families of Brown and Garner In addition

to the street-side protests many youth de-

monstrators held massive demonstrations

inside of many of the major shopping malls

across the country

Many grassroots activist groups such as the

Houston Justice Coalition held forums and

town hall meetings aimed at local criminal

justice reform and developing plans to-

wards the next steps needed to deal with the

political law enforcement and judicial sys-

tems in the wake of the grand jury deci-

sions involving Jordan Baker Brown Gar-

ner and countless others

Black youth have been desperate for leader-

ship ever since integration and the lack of

mentorship and abandonment has forced

Black youth to find their own way to deal

with the injustices they are witnessing and

up against ndash without even considering those

who should be leading the way

This response to social and community is-

sues is nothing new Hip-hop was formed

because Black youth needed an outlet to

talk about what they were experiencing and

going through

Gangs were formed because Black youth

wanted to know what a family looked and

felt like so many joined gangs to create a

family-like atmosphere and belong to a

family that they felt truly understood them

and related to them

Black youth are no longer seeking to be

marginalized Black youth are seeking re-

spect and justice and will do what they need

to do to be safe have stability and survive

Black Youth Leading the Way in This Modern Day Movement

by Jeffrey L Boney Courtesey of

BlackPressUSAcom

12 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

THE JOURNEY

Consortium Of Faith-Based Leaders Raised Over $100000 During Black History Month for UNICEFrsquoS Efforts to Help

Stop Ebola in West Africa

On February 27 2015 at the Charles H

Wright Museum of African American His-

tory in Detroit noted faith-based leaders

from the area and key officials from the

US Fund for UNICEF

closed out their first-

ever Black History

Month campaign I AM

STOPPINGEBOLA

which raised over $100000 The funds will

support the purchase of over 2350 hygiene

kits that will be distributed in Liberia by

UNICEF to help control the spread of Ebo-

la At $43 each the kits contain soap chlo-

rine gloves and buckets among other

much-needed hygiene items and will be

provided in households and schools at risk

of the disease

The Consortium of Faith Leaders represent-

ed some of the largest African American

organizations in the country with a com-

bined membership of 11 million including

Church Of God In Christ Inc Pentecostal

Assemblies of the World Inc National

Baptist Convention USA Inc Progressive

National Baptist Convention Inc and Ab-

yssinian Baptist Church in the City of New

York The event included a number of

check presentations along with a surprise

donation from the UAW-Ford A number of

county and city officials were also present

to welcome the US Fund for UNICEF to

Detroit where the I AM

STOPPINGEBOLA campaign was hon-

ored with a proclamation from the city Key

officials from the US Fund for UNICEF

first met with members of the Faith-Based

Leadership Consortium in December 2014

to outline a pathway for an ongoing partner-

ship to assist children and families in

Africa

888-885-5552 wwwurbantrendsetterscom

From left to right Bishop Welton Lawrence Michigan - Canadi-

an Jurisdiction Church Of God In ChristDr Monica G Wil-

liams-Davis Managing Director Community Partnership US

Fund for UNICEF Bishop PA Brooks First Assistant Presid-

ing Bishop Church Of God In Christ IncCaryl M Stern Pres-

ident and CEO of the US Fund for UNICEF and Edward G

Lloyd Chief Financial Officer and Chief Operating Officer of

the US Fund for UNICEF

CALL TODAY FOR 2015 SPECIALS

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 13

Donrsquot Miss These Government Deadlines

(NAPSI)mdashWhen it comes to the federal

government getting what you need and

meeting your obligations some dates and

times can be particularly important Herersquos

a look at a few you should know

1 Selective Service Enrollment Every

man is required by law to register with the

Selective Service System within 30 days of

his 18th birthday By registering on time he

stays eligible for federal student loans and

grants many state and municipal jobs fed-

eral job training Workforce Investment Act

programs and US citizenship for immi-

grants He can even submit his information

early at 17 then at 18 he will automati-

cally be registered

Failure to register will delay men from be-

coming citizens until age 31 and can also

result in fines and prison sentences of up to

five years

Many find the easiest and fastest way to

register is to register online at

wwwsssgov In addition Selective Service

ldquomail-backrdquo registration forms are available

at any US post office and some high

schools have a staff member or teacher

appointed as a Selective Service Registrar

2 Pell Grants and student aid Federal

Student Aid provides grants loans and

work-study funds to students attending col-

lege or career school Virtually all men

must register with Selective Service to be

eligible To get the money for which you

qualify you have to meet federal and state

deadlines and your colleges may also have

a deadline Go to httpsfafsaedgov

deadlineshtm Enter your legal residence

and the school year for which you are ap-

plying for student aid Then click View

Deadlines

Generally the earlier you apply the better

3 Health Care February 15 is the deadline

for open enrollment After that you can

only get coverage if you qualify for a spe-

cial enrollment period a 60-day period

following a qualifying life event such as a

change in family status (for example birth

of a child or marriage) or loss of other

health coverage Job-based plans must pro-

vide a special enrollment period of 30 days

You can learn more at

wwwhealthcaregovmarketplace-

deadlines

4 Medicare The Initial Enrollment Period

begins three months before your 65th birth

month and ends three months after your

65th birth month for a total of seven months

(including your birth month) If you miss

this deadline you may have to pay penal-

ties on your monthly premiums More in-

formation is at wwwmedicaregov

Keep these facts and dates in mind to get

your due from the government programs

your taxes support

FAMILY TRENDS

9 Making Loving In The Grown Zone a

national bestseller will strike a tremen-

dous blow on behalf of those who believe

in truly healthy lasting life-affirming

love Itrsquos true Sex sells which is why some

many of us have been brainwashedmdashnot

only by books (with the 50 Shades trilogy a

notable example) but movies music tele-

vision and advertisingmdashto believe that

love is about sex and objectification Put-

ting books like Loving In The Grown Zone

on bestseller lists will show that the need

for healthy love is greater and deeper than

the demand for just sex

We hope that at least one of the above rea-

sons is enough to inspire you to not only

read and share our book but to join our

Grown Zone mission of helping people to

choose ldquoMore Self-Love Better Decisions

and Healthy Relationshipsrdquo (We invite you

to share your own reasons in the comment

section for this post) We are eternally

grateful to those who share our commit-

ment to helping people achieve success

without the mess and to always make the

next decision better We invite everyone as

always to lovemdashand lovemdashin the Grown

Zone If you look forward to celebrating

Excerpted from Loving In The Grown

Zone A No-Nonsense Guide to Making

Healthy Decisions in the Quest for Loving

Romantic Relationships of Honor Esteem

and Respect by Zara D Green and Alfred

A Edmond Jr (Balboa Press) Learn more

about the book at Lov-

ingInTheGrownZonecom

The Grown Zone Continued from Page 10

888-885-5552

JOIN THE UTS

NATION

TEXT 95577

UTSNOW

Newsletter

Event Updates

FREE STUFF

14 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

DIVERSITY TRENDS

Career Town Network Announces 5th Annual Ohio Champions of Diversity Awards Career Fair

Columbus Ohio ndash Career Town Networks

announced that they will host the 5th Annu-

al Ohio Champions of Diversity Awards

Luncheon Career Fair and Workshops on

September 23 amp 24 2015 at the Aladdin

Shrine Event amp Conference Center 3850

Stelzer Road in Columbus Ohio

Over the past 4 years The Ohio Champions

of Diversity Awards has worked in partner-

ship with The Ohio Conference NAACP

representing over 70 Chapters Statewide to

bring ALL Diverse communities together to

celebrate our accomplishments and dedica-

tion to diversity The Ohio Champions of

Diversity Awards is proud to be the First

and Only Awards program in Ohio that

recognizes the diverse efforts of individuals

and corporations

Created by Ohio publishing legend Amos

H Lynch Sr and his nephew Orville

Lynch who also created the annual Martin

Luther King Jr Breakfast in Columbus

Ohio the Ohio Champions of Diversity

Awards are designed to highlight and rec-

ognize the contributions of individuals and

corporations with 500 or more employees

who demonstrate outstanding efforts in Di-

versity Leadership Development Supplier

Workforce and Community Outreach This

year the awards will also include a Diversi-

ty Small Business Award

The Ohio Champions of Diversity Awards

is truly an inclusive event that represents all

persons including African American His-

panic Asian Somali LGBT Disabled

Veterans Emerging and general market

communities said Orville Lynch Founder

Career Town Networks The Ohio Cham-

pions of Diversity Awards program is a

unique one of a kind Annual 2 Day event

that includes an Awards Luncheon and an

on line and in person Career Fair Student

Career Day Panel Discussions and Work-

shops continued Lynch

The Ohio Champions of Diversity Awards

Luncheon is put together and run by All

Ohio Small Minority owned and operated

Businesses that include Career Town Net-

works Spencer 4Higher Media

Whitehouse Media Group T Communica-

tions Black Central Creative and Urban

Trendsetters Media The monies generated

for the Ohio Champions of Diversity

Awards go towards hosting the event and

ldquoStay In Ohiordquo with partial proceeds bene-

fiting the Ohio Conference NAACP and

other diverse non profit organizations

In order to continue to recognize celebrate

and honor Ohiorsquos leaders and corporations

we invite All Ohio communities and busi-

nesses to join us for the 5th Annual Ohio

Champions of Diversity Awards Luncheon

Career Fair amp Business Expo on September

23-24 2015 being held for the last time in

the Beautiful Aladdin Shrine Event amp Con-

ference Center before they close their doors

for good

For more information tickets vendor or

sponsorships contact Sharon S Gordon of

Urban Trendsetters Media at 888-885-5552

or email Sharonurbantrendsetterscom

Watch the Champions of Diversity Promo-

tional Video Online HERE

By Brenda D Spencer

WASHINGTON -- The US Small Busi-

ness Administration (SBA) will launch an

18 state road tour joined by 11 fellow fed-

eral agencies in the SBArsquos Small Business

Innovation Research (SBIR) and Small

Business Technology Transfer (STTR) pro-

grams

The SBIR Road Tour ldquoSeeding Americarsquos

Future Innovationsrdquo is a nationally focused

outreach initiative targeting advanced tech-

nology communities including women-

owned and minority-owned small business-

es in states that have underutilized funding

opportunities through these programs To-

day the agency is launching information on

the tour through wwwsbirgov and will also

launch a blog that will be active up through

the end of the tour in late August

ldquoThe SBA oversees Americarsquos largest seed

fund for small businesses in the STEM

fields The SBIR and the STTR programsmdash

allocates $25 billion a year to small inno-

vators By reserving a specific percentage

of federal RampD funds for smaller firms

Uncle Sam encourages domestic small busi-

nesses to engage in high-growth priorities

and build a strong national economy SBIR

recipients have created breakthroughs in

nanotechnology robotics mobile commu-

nications genetic therapies clean energy

and spacerdquo said Administrator Maria Con-

treras-Sweet

ldquoThe Presidentrsquos 2015 budget embodies the

Administrationrsquos ongoing commitment to

investments in job creation and economic

growth specifically through targeted in-

vestments in science technology and inno-

vation Through this tour we will educate

more small business innovators on how to

take advantage of these programs so that

their entrepreneurial spirit and our invest-

ment drives the next new big technological

breakthroughrdquo said Contreras-Sweet

SBA Promotes Innovation and Technology with National Road Tour

Continued on Page 17

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 15

National Society of Black Engineers amp American Society of Civil Engineers Join Forces to Develop and Retain Next-Gen African-American Engineers

Washington DC mdash The National Society

of Black Engineers the largest student-

governed engineering organization in the

country and the American Society of Civil

Engineers announced their renewed strate-

gic partnership in a ceremony on Feb 24 at

the National Academy of Sciencesrsquo Great

Hall in Washington DC The organiza-

tionsrsquo leaders signed a memorandum of

understanding (MOU) committing to com-

bine their resources and expertise to in-

crease the retention representation and de-

velopment of African-American civil engi-

neers in the US workforce

ldquoNSBE recognizes that it cannot fulfill its

mission without strategic partnerships

with the US engineering communityrdquo

said NSBE National Chairperson Sossena

Wood ldquoThis MOU with our first strategic

partner the American Society of Civil

Engineers is another major step toward

supporting our members building our

organizations growing the number of

underrepresented engineers and accom-

plishing much for the US engineering

professionrdquo

ldquoAs leading engineering professional so-

cieties ASCE and NSBE are uniquely

and strategically positioned to address the

US engineering workforce and innova-

tion challenges our nation facesrdquo said

ASCE President Robert D Stevens

PhD PE FASCE ldquoThis MOU repre-

sents the collaborative actions ASCE and

NSBE are undertaking to attract develop

and retain current and future black civil

engineersrdquo

According to the US Bureau of Labor Sta-

tistics in 2013 African-Americans repre-

sented 55 percent of the countryrsquos engi-

neering workforce and 54 percent of the

civil engineering workforce The statistics

also showed that African-Americans repre-

sented only 34 percent of college students

who earned a bachelorrsquos degree in civil

engineering and 33 percent of those earn-

ing a masterrsquos degree in the same discipline

Under the terms of the MOU NSBE and

ASCE will offer reciprocal memberships

co-sponsor frequent professional develop-

ment continuing education mentoring and

leadership development programming and

promote and support student and local

chapter collaborations The organizations

will also engage in large-scale efforts aimed

at promoting awareness and interest in engi-

neering careers such as an upcoming

IMAX film and educational project ndash

DreamBig (wwwdreambigfilmorg)

Strategic Partnership Leaders of the National Society of Black Engineers (NSBE) and the

American Society of Civil Engineers (ASCE) sign a memorandum of understanding before the

Charles Stark Draper Awards Dinner at the National Academy of Sciences in Washington DC

(left to right) ASCE Executive Director Thomas W Smith III ASCE President Robert D Ste-

vens NSBE National Chair Sossena Wood and NSBE Executive Director Karl W Reid

SBIR and STTR programs bring together

several federal agencies to promote innova-

tion and research around many different

areas of priority For example current

awards support the Administrationrsquos com-

mitment to Alzheimerrsquos disease and other

neuroscience priorities and Brain Research

through Advancing Innovative Neurotech-

nologies (BRAIN) Initiative

Each SBIR Road Tour stop will be hosted

by a local organization committed to sup-

porting technology-based entrepreneurship

and will provide attendees with a face-to-

face opportunity to talk directly to federal

agency program managers and decision

makers

The first series will take place the week of

March 23rd with stops in Louisville Ken-

tucky Nashville Tennessee Atlanta Geor-

gia and Columbia South Carolina The

next stops in the tour during the week of

April 27th are Long Beach Mississippi

Ruston Louisiana Oklahoma City Oklaho-

ma Wichita Kansas and Columbia Mis-

souri Additional tours will hit the north

central and northwest regions Small tech-

nology firms innovators scientists or re-

searchers seeking more information on the

SBIR Road Tour including a listing of all

states to be visited should go to

wwwsbirgov

The highly competitive SBIRSTTR pro-

grams provide the needed impetus for many

advanced technology firms to move from

ideation to commercialization and support

this nationrsquos innovation driven economy

Since the programsrsquo inception there have

been over 150000 awards totaling about

$40 billion that have helped this nationrsquos

innovators de-risk technology and keep the

nation competitive The SBIRSTTR pro-

grams have provided seed funding to com-

panies including Qualcomm iRobot Sy-

mantec and Genzyme

For more information about SBIRSTTR

programs please visit wwwsbirgov

SBIRSTTRmdashContinued from Page 16

RESOURCE SPOTLIGHT BDPA (Black Data Processing Associates) is a non-

profit organization of professionals working in or having interest in the Computer

Science and Information Technology Fields httpsbdpasite-ymcom

DIVERSITY TRENDS

16 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

Successful Sistarsquos To Seek For Business and Personal Success

Black women represent one of the wealthi-

est and most influential demographics on

the planet We are extremely goal-oriented

and career-driven and we are very entre-

preneurial We are more likely to start a

business be successful in business create

jobs and give back to our communities

Many women today are using the internet

as a way to stay connected through social

media network with professionals and start

a new business

During Womenrsquos History Month we wanted

to celebrate Black women who have decid-

ed to develop their careers by producing

online businesses conferences and expos as

well as women only membership sites that

empower and motivate other women by

helping them succeed in life family and

business

Developing a product producing a website

marketing the website and monetizing your

talent is only the beginning to succeeding

online Research the women events and

organizations represented and maybe you

will discover your passion create a new

avenue for wealth and become a Successful

Sista yourself

The goal of Dr Venus Opal Reese is to

teach purpose-driven high-achieving entre-

preneurial Black Women how to identify

monetize and leverage their worth by trans-

forming mindsets creating inspiring and

Rosettarsquos speeches and workshops are

inspiring interactive and informative

designed to help participants take imme-

diate action

Dr Venus Opal Reese

Defy Impossible Business Coach

wwwdefyimpossiblecom Rosetta Thurman

Happy Black Woman

wwwhappyblackwomancom

Sharvette Mitchell

Talk Radio amp Media Coach

wwwsharvettecom

The Sharvette Mitchell Radio Show

features various guests that include

celebrities artists authors small busi-

ness owners public speakers consult-

ants media personality and other influ-

ential people Our goal to motivate

excite and influence

Deborah Owens is hailed as thought leader

and advocate for remedying the wealth

disparities of women and minorities She is

the author of three books most recently

critically acclaimed A Purse of Your Own

An Easy Guide to Financial Security pub-

lished by Simon and Schuster

Deborah Owens

The Wealth Coach

wwwdeborahowenscom

Rachel Wilson Thibodeaux also known

as the SWAG Strategist amp Leverage

Your Brand Coach is Founder and CEO

of SWAG Strategy Solutions SWAG is

an acronym for Strategic Women

Achieve Growth SSS offers business

coaching professional speaking training

and development to women entrepre-

neurs ndash both current and aspiring entre-

preneurs along with sales professionals

Rachel Wilson Thibodeaux

SWAG Strategy Solutions

wwwswagstrategycom

Heal a Woman to Heal a Nation Inc

(HWHN) is a community based organi-

zation that promotes holistic wellness

for women and families through educa-

tion physical and mental health eco-

nomic and self empowerment

Mothyna James-Brightful

Heal a Woman to Heal a Nation

Conference

wwwhwhnorg

Small Business amp Women Empowerment

Coaches

Gina McCualey

Blogging While Brown Conference

wwwbloggingwhilebrowncom

Powerful Events

Blogging While Brown is more than a con-

ference it is a community - an incubator of

creativity collaboration and sustainability

for emerging leaders in digital media and

social change

By Sharon S Gordon

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 17

Ms Ingrid Saunders Jones is the Senior Vice President of

Global Community Connections for The Coca-Cola Com-

pany and Chair The Coca-Cola Foundation (Atlanta GA)

As the leader of Coca-Colarsquos philanthropy efforts the

company has contributed more than $460 million to sup-

port sustainable community initiatives including the His-

panic Scholarship Fund United Negro College Fund

(UNCF) Catalyst the Critical Difference for Women pro-

gram at Ohio State University the International Costal

Clean-up Boys and Girls Clubs of America the National

Council of Negro Women and the World Wildlife Fund to

name a few The Foundation also funds The Coca-Cola

First Generation Scholarship Program for first generation

college students Ms Jones also serves on the boards of

The Coca-Cola Africa Foundation and The Coca-Cola

Scholars Foundation

Extraordinary educator and political leader Mary McLeod

Bethune (1875-1955) founded NCNW in 1935 and envi-

sioned it to be an organization of organizations that would represent the national and in-

ternational concerns of Black women It would also give Black women the opportunity to

realize their goals for social justice and human rights through united constructive action

Today the National Council of Negro Women Inc (NCNW) is a council of 39 affiliated

national African American womens organizations and over 240 sections - connecting near-

ly 4 million women worldwide

National Council of Negro

Women

Ms Ingrid Saunders Jones

Chair wwwncnworg

Successful Sistarsquos To Seek for Business and Personal Success

Lucinda Cross

Activate Conference

wwwactivateconferencecom

Doreen Rainey

Get Radical Conference

wwwgetradicalconferencecom

Jessica Ann Mitchell

Blogger Week

wwwbloggerweekcom

Camika Smith

The BOSS Network

wwwthebossnetworkorg

A dynamic seasoned and no-nonsense

personal and business coach she is the

Founder of the RADICAL Success Insti-

tute and Vice President Operations

Transformation Division in the Steve Har-

vey World Group Focused on showing

people how to take their goals and make

them a reality shersquos built her career

around teaching and training individuals

entrepreneurs and executives on systems

and methods to accelerate success

The Art of Activation is a life changer and

will give you key tactics and strategies to

run in hot pursuit towards your personal

professional and global purpose Founder of

the popular Activate Conference Held

annually Activate presents a series of in-

formative events with the purpose of

ldquoactivatingrdquo the power inside of women

Blogger Weektrade 2015 is a multicultural

festival of bloggers journalists and

social media mavens hosted by Black

Bloggers Connect

As a collective The BOSS Net-

work supports women in their journey to

become independent and successful in

their endeavors utilizing network-

ing Working towards one simple

goal BOSSreg is ldquoBringing Out Successful

Sistersrdquo to build relationships and net-

works to structure a foundation where

women feel supported in their holistic

lives

LaShanda Henry has been developing

websites for over 10 years She owns over

15 web properties and is most passionate

about two things creating positive web-

sites for people of color and helping wom-

en entrepreneurs learn how to build suc-

cessful businesses online

Ms Henry graduated Columbia University

and received her bachelorrsquos degree in

Computer Science in 2002

ldquoMy lifersquos mission is to motivate inform

inspire connect With my mother in mind

I do what I do for parents looking to better

their childrenrsquos lives and for women striv-

ing to live their dreams I love to share

information and build communities online

Itrsquos what I do and who I amrdquo

Some of LaShandarsquos most popular websites include bull Multiple Shades of You Online (an African American Web Portal)

bull BBWO ndash Social Network for Women Entrepreneurs

bull SistaSense Money and Marketing blog

LaShanda Henry

Founder of Black Business Women

Online

Wwwmybbocom

National Organization Online Entrepreneur Success

18 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

BUSINESS TRENDS

Leading the Way ndash Women Leaders Matter

When it comes to successfully running a

business and managing employees women

clearly lead the way ndash Women Leaders

Matter A recent survey conducted by the

Pew Research Center found that most

Americans see women as stronger than or

equal to men when it comes to key leader-

ship traits From being honest and treating

employees fairly to mentoring staff women

executives and managers come out ahead

Thatrsquos great news because recognition of

the many attributes women bring to leader-

ship roles further reinforce the positive im-

pact women have in todayrsquos business world

Add to this the fact that according to new

research from Expert Market the number of

women-owned businesses has nearly dou-

bled in the last 20 years itrsquos easy to see

how women leaders are leading the way

Here are more reasons why women leaders

matter

Shake It Up

Letrsquos face it women leaders shake things

up Men have inhabited corner offices and

board rooms ndash not to mention seats in Con-

gress ndash far too long Having more women in

leadership roles in business as well as a

stronger presence in local and national poli-

tics helps maintain the balance and keeps

the playing fields even

Create Awareness

As women executives take on more and

more significant roles in business it helps

create an awareness of the value profession-

al women bring to a company Whenever

we read about the successes of a top CEO

such as Yahoo Incrsquos Marissa Meyer or

cheer on a woman who has left another

crack in the proverbial glass ceiling we feel

empowered and impassioned to continually

strive for our own professional goals

Encourage Workplace Diversity

As part of a diverse group women business

owners managers and executives are aware

of the many roadblocks they may encounter

on the way to success For those reasons

women leaders are in the perfect position to

pave the way for others by fostering diver-

sity in their companies And although a

recent study found that women bosses are

often penalized for hiring and promoting

other women and minorities we must con-

tinue to move forward ldquoContinue to recruit

diverse talent to meet diversity quotas and

build an environment of color creativity

and culturerdquo says Star Jones President

ldquoMake workplace diversity and inclusion a

corporate priorityrdquo

Inspire the Next Generation

Perhaps the most important reason why

women leaders matter more than ever is the

excitement they ignite in the next genera-

tion of young women Having role models

You do this of course through network-

ing If you want to network with important

people you have to know where they are

and get yourself therehellip

Here are a few ways to do that

Power network within traditional chan-

nels Go to your companyrsquos events

when you get priceless face time with

higher-ups In addition build your net-

work upon the classic infrastructures of

family friends your college alumni

group and professional associations

Join a networking group Find one

whose members span every industry

that will give you a broad understand-

ing of other businesses and exposure to

new clients

Connect with everyone That means

networking up down and sideways

Donrsquot think that to make the CEO chair

by age forty-five you should only in-

teract with managers VPs and trus-

tees Get to know the folks in the mail-

room and the coffee shop janitors the

newsstand operator security officersndash

you never know who might offer a

golden nugget of information that be-

comes your jackpot

Find lsquoem Research where your dream

team members work out get coffee

and eat lunch I am not advocating that

you become a stalker as that would

defeat your purposehellip if you become a

friendly face in your potential dream

team memberrsquos kickboxing class and

then ease into chit-chat and get to know

them slowly you can

ultimately introduce

yourself as a business

owner and propose that

they consider joining

your innovative ven-

ture

Bottom Line Trust

that the law of attrac-

tion will deliver the right people to you with

the best chemistry fit and timing And you

will magically click with your team to live

your dream

Be Where Important People Are

Darnell Smith is the

FounderCEO of Busi-

ness in the Black a online

media and marketing

company based in Dallas

Texas http

businessintheblackcom

Joining a networking

group and attending

annual business net-

working conferences

are a great way to

connect with like-

minded business pro-

fessionals

NAPW defines success as owning your

own power As the largest most-

recognized networking organization of pro-

fessional women in the country spanning

virtually every industry and profession the

National Association of Professional Wom-

en (NAPW) is a powerfully vibrant net-

working community with over 600000

members and nearly 300 Local Chapters

NAPW members have diverse backgrounds

beliefs perspectives and lifestyles with one

common bond - their ability to succeed -

See more at httpwwwnapwcom

By Star Jones Esquire President of National Association of Professional Women

Star Jones Esq

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 19

TECH TRENDS

GET YOUR SITE STATS CALL UTS AT 888-885-5552

Changes In Technology Can Present Opportunity For Small And Midsize Businesses

(NAPSI)mdashThanks to new technology itrsquos

an exciting time for small and midsize busi-

nesses Thatrsquos because many are finding

that increased access to new technologymdash

such as cloud and mobile solutionsmdashcan

provide access to services that were never

within their reach before helping them

grow and be more productive

They are also finding that using old or out-

dated technology can hinder a companyrsquos

ability to do business in a number of

waysmdashfrom security risks and compliance

issues to not being able to implement even

modest changes or updates in software all

of which can significantly hamper a compa-

nyrsquos ability to be successful and competi-

tive

A Shift In Technology

The beginning of one era in technology

often means the end or phasing out of an-

other For example to accommodate the

shift toward modern technology used by a

growing number of small and midsize busi-

nesses Microsoft will end support for Win-

dows Server 2003 on July 14 2015

This means that security patches and up-

dates will no longer

be available after

this period resulting

in a less stable and

less secure techno-

logical infrastructure

if no action is taken

However the good news is that a variety of

easy-to-integrate options are available for

those ready to upgrade including Microsoft

Azure the companyrsquos cloud platform

Cloud solutions such as Azure are designed

to provide small and midsize businesses

with the ability to scale up or down to take

advantage of opportunities or cut costs all

based on their needs

Numerous Benefits

Many small and midsize businesses report

that moving to a cloud platform like Azure

provides a range of benefitsmdashincluding

increased backup capacity enhanced disas-

ter recovery capabilities consistent compli-

ance with regulatory demands and access to

the most modern applications These bene-

fits can help small and midsize businesses

move faster

reduce costs

and ulti-

mately be

more produc-

tive

bull Backup Todayrsquos businesses generate

more data than ever before The cloud of-

fers reliable and economical backup for

data for businesses of any size and it even

automatically replicates data to help guard

against unexpected hardware failures

bull Disaster recovery Backup is a great so-

lution to protect your business from data

deletion and corruptionmdashbut it isnrsquot the

only important factor when it comes to data

Disaster recovery with Azure means your

companyrsquos data and applications will be

replicated in the cloud and accessible at any

time should anything happen to your physi-

cal location

bull Compliance With data security comes

legal and regulatory requirements With

cloud platforms like Azure your security

software will be continually updated mak-

ing it easy for your business to ensure it

remains compliant with unique industry

requirements

bull Modern applications The cloud pro-

vides the infrastructure platform and cus-

tom-made solutions in one place rather

than having to cobble solutions together

piece by piece This helps make it possible

for small or mid-size companies to spend

less time troubleshooting IT issues and

more time on activities that will drive the

business forward

Now is the time to plan your transitionmdash

and Microsoft is here to help For more

information please visit

wwwmicrosoftcomen-usserver-cloud

productswindows-server-2003 To find a

Microsoft partner in your area to assist in

your cloud transition visit

wwwpinpointmicrosoftcom

By embracing more modern up-to-date

technologies small and midsize business-

es are able to innovate in a way that al-

lows them to outpace the competition

WBC OHIO Announcement DreamBuilder

The Womens Business Center is now offering an online interactive Business Plan

DreamBuilder is a unique multi-leveled business skills training program created to help women build their dream of starting or growing their own business The 12 courses teach the basics of starting and growing a business including topics such

Rewards and Challenges of Being an Entrepreneur

Developing Your Business Idea

Who is Your Customer

Who is Your Competitor

Marketing Strategy

The significance of Branding

Pricing and so much more Upon completion you will have an edita-ble business plan Through our online tool you will become a part of the WBC DreamBuilder community You can communicate with other participants through discussion boards and messaging options In addition you will find various sample business forms and useful templates for your business Register at httpwwwdreambuilderorgwbcohio Contact us for further information (614) 732-0981

Empowering women entrepreneurs with the resources and tools to create strong sustainable business

20 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

REAL ESTATE TRENDS

HOME amp STYLE TRENDS

Five Quick Ways To Upgrade Your Home For Resale

(NAPSI)mdashWhether yoursquore considering

cashing in on your equity downsizing trad-

ing up moving for a change of scenery or

relocating for better prospects a few smart

investments and improvements can help

your home stand out from the competition

so you get top dol-

lar Even if yoursquore

not planning on

moving anytime

soon these strate-

gies can maximize

your homersquos value

and increase its

marketability

bull Sprucing up the

exterior If you

think yoursquoll have a

few years before

you move work on

your landscaping

now to give plants

time to mature

Look for easy-care

perennials such as hostas which multiply

on their own If you have less time you can

still achieve a quick makeover by power

washing paths and siding painting or up-

grading your front door and keeping the

lawn watered and weeded

bull Removing eyesores inside Some minor

adjustments can help buyers recognize

whatrsquos great about your home Swap out-

dated fixtures remove wallpaper and give

everything a deep clean Replacements

donrsquot have to be top of the line they just

need to eliminate hang-ups for potential

buyers

bull Improving the kitchenmdashto a point You

probably wonrsquot recoup the cost of a full

kitchen renovation but smaller projects such

as upgrading appliances and painting or

refinishing cabinets can modernize the

space

bull Refreshing rooms with neutral paint This is a time-honored tip for a reason

While seeing your favorite bold hues on the

walls makes you happy potential buyers

may not agree A fresh coat of neutral paint

can help them envision their own belong-

ings in the space

bull Focusing on energy efficiency The right

energy-smart upgrades can assure buyers

theyrsquore seeing an efficient home where util-

ity bills can be minimized Adding insula-

tion to the attic and walls can make a dra-

matic improvement in many homes Con-

sider the windows as well Adding a heat-

rejecting window film such as 3M Sun

Control Window Film can reduce cooling

costs and typically does not change the win-

dowsrsquo appearance Since the window film

can reject up to 99 percent of UV rays it

can protect the investment you made in

your hardwood floors rugs window treat-

ments furniture and artwork

Learn More

For further facts visit www3Mcom

homeimprovement

(NAPSI)mdashThere could be good news for

many households The garage can be so

much more than a storage room where you

hide your kidrsquos soccer cleats lawn mower

and old yearbooks With these five tips you

can make it as organized functional and

aesthetically pleasing as any room in your

house

1 For many the garage is the pri-

mary entry and exit point to the

home but it can also serve as a

terrific storage space for emergen-

cy supplies Check to make sure

your home emergency kit is up to

codemdashreplace batteries in flash-

lights and replenish your canned

food and medical supplies You

may not need them every day of

the year but itrsquos better to be safe

than sorry Also ensure that you

have backup power sources availa-

ble in the event of an outagemdasha

home generator and backup battery for your

garage door opener are proven solutions

that will help maintain accessibility and

functionality for your family no matter the

circumstance

2 While reorganizing take some time to

check your garage door Test the alignment

by disconnecting the door from the opener

once itrsquos disconnected you should be able

to lift the door easily with one hand If the

door is stuck or difficult to lift you should

call an authorized dealer for an inspection

Also be mindfulmdashif your garage door

opener was installed prior to 1993 itrsquos

probably time to have it replaced as it may

not be equipped with the latest safety fea-

tures such as photo eyes

3 When cleaning the garage homeowners

tend to think of horizontal spacemdashclearing

out boxes on the floor moving gardening

equipment and power tools over to the

sidemdashbut freeing up vertical space can be

just as important Instead of piling contain-

ers on the floor think about installing wall

shelves to maximize space If you want to

clear up additional overhead for a larger

car a hanger for bikes or other large pieces

of sporting equipment consider replacing

your overhead garage door opener

4 Yoursquove organized and upgraded your

garage but yoursquore not done yetmdashyou need

to be sure your garage is a safe place for

friends family and pets Store flammable

propane tanks outdoors and invest in a 5- or

10-pound fire extinguisher in case of emer-

gencies Lock up any other dangerous

chemicals

5 A good cleaning ultimately helps in-

crease convenience and peace of mind and

that premise can extend beyond organiza-

tional tips

Creating a clean functional space will pro-

vide the peace of mind you want and de-

serve You can turn your home into an or-

ganized retreat and your garage into a func-

tional space-saving area you can enjoy year

after year

Spring Cleaning 101 Find Extra Funds and Freedom By Decluttering Your Garage

How a few quick touch-ups can create added value to your

home

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 21

TRENDY PALETTE

(NAPSI)mdashSo many people are grilling out-

doors year-roundmdasheven when temperatures

dip below freezingmdashthat Weber Grills the

company that launched the grilling revolu-

tion more than 60 years ago has released its

top tips for hearty grillers who simply

wonrsquot give up the distinctive flavors that

only an outdoor grill can deliver

ldquoMore than half of grill owners grill year-

roundmdashand 35 percent grill when the

temperature drops below freezingrdquo

said Kim Lefko Executive Vice Pres-

ident AMERICAS Weber-Stephen

Products LLC ldquoOur annual Weber

GrillWatch Survey reveals the top

reason people brave the cold is be-

cause they feel everything tastes better

grilled They also tell us itrsquos because

they see grilling as an adventure itrsquos

lsquome timersquo and itrsquos lsquofootball seasonrsquordquo

Whether grilling for one or two or to

add some flair to your next party be sure to

bundle up on your way to the grill and arm

yourself with these essential tips from We-

ber

bull Plan on adding five to 10 minutes to the

normal time it takes to preheat your grill in

the warmer months

bull Even when itrsquos cold outside never grill in

an enclosed space that can trap deadly car-

bon monoxide such as inside a garage or

under an overhang

bull If yoursquore lookinrsquo you ainrsquot cookinrsquo Resist

the urge to lift the lid Repeatedly opening

the grill will let precious heat escape ulti-

mately increasing your grilling time

bull Use a thermometer to measure the internal

temperature of foods for delicious results

every time

bull Have backup fuelmdashcharcoal and pro-

panemdashon hand in the winter as the grill will

typically require more fuel than during the

warmer months

bull Grill what you know Cold weather is the

time to stick with the tried-and-true recipes

you know by heart to maximize efficiency

at the grill

bull Position gas grills so the wind is perpen-

dicular to the gas flow and not blowing the

flame down the burner tubes

bull Keep your grill covered to protect it from

the elements

bull Snow gloves are not barbecue gloves

Make sure you have on heat-resistant

gloves when operating your grill

For additional cold weather grilling tips

visit wwwwebercomweber-nationblog

how-to-grill-in-the-winter

Essential Tips For Year-Round Grilling

888-885-5552 inforbantrendsetterscom

URBAN TRENDSETTERS INTRODUCES

NEW APPS FOR RESTAURANTS amp MORE

22 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

HEALTH AND WELLNESS

by Bruce Johnson

heart attack survivor and news reporter-

anchor

(NAPSM)mdashldquoForty-two-year-old black

male probable heart attackrdquo To this day

the paramedicsrsquo words as they rushed me to

a Washington DC hospital ring in my

ears

It began as a normal Thursday cover-

ing news as a street reporter in the

toughest part of our nationrsquos capital

When the severe pain in my chest

began I tore open the top buttons of

my dress shirt and loosened my tie to

no avail After a few failed attempts

to shake off the pain I was rushed by

ambulance to the local hospital

As I was rolled into the emergency

room my shirt was cut off an IV

needle was stuck in my arm and

monitoring leads were stuck to my

chest I was given medication to dis-

solve any blood clots and restart

blood flow to my heart An electrocardio-

gram showed that I had had a type of heart

attack called ldquothe widow makerrdquo An artery

was abruptly and completely blocked Fifty

percent of patients who have this type of

heart attack die before they get to the hospi-

tal

My cardiologist was concerned I was

young to be having a heart attack and was

outwardly in good health

Two years before my heart attack with a lot

of help I had quit smoking and eliminated

all alcoholic drinks However my job as a

reporter for a top news station was inherent-

ly stressful I often grabbed fast food as I

tried to balance professional responsibilities

with family time It had all caught up with

me

Later that night my chest pain came back

and I was flown to another hospital where

an emergency angioplasty was performed to

widen the obstructed artery

I was in intensive care for several days be-

fore starting inpatient cardiac rehab Within

2 weeks I was walking and ready to go

home I continued my supervised cardiac

rehab as an outpatient for another 6 weeks

Determined to learn why I had my heart

attack and what I could do to prevent anoth-

er one I relied on what I did best research

and investigation I asked my family about

our history of cardiovascular disease I read

articles and listened intently when the nurs-

es and doctors explained about my blood

pressure pulse weight and medications I

worked with a nutritionist who told me that

if I ate mostly fresh fruits and vegetables

broiled fish and chicken and lower-fat

foods I could occasionally enjoy spare ribs

at family get-togethers

I had always been athletic before my heart

attack but I knew I needed an activity that

Hey Man Itrsquos Time We Have A Heart-to-Heart

Continued on Page 23

Bruce at work amp play

after surviving heart

attack

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 23

DIET FREE LIFE PROUD SPONSORS OF THE NEW UTS

FITS amp TRENDY MAGAZINE gave me control of my heart speed I start-

ed by running on a treadmill and then

moved my runs outside I listened to my

body but wasnrsquot afraid to push myself

I saw my doctors regularly to make sure

my heart was functioning at its best My

health care team was stunned by my recov-

ery often calling me a miracle which felt

great But not as good as knowing I was

living healthy tracking and controlling my

blood pressure and taking care of myself

Despite my progress I needed to prove to

myself that I was healthy Since running

had be come my passion I entered the

Marine Corps Marathon With clearance

from my doctor on October 22 2000mdash

eight years after my heart attackmdashI ran

262 miles When I crossed the finish line

I knew my heart attack hadnrsquot defeated or

defined me

I know I was spared My story could have

turned out differently and I am grateful for

this gift of life But do you know what

This could be you Heart disease remains

the leading cause of death in America

If you learn anything from my story I

hope itrsquos that YOU have to take care of

yourself and your heart No one else can

do it for you During American Heart

Month and all through the year make

your heart a priority Know your blood

pressure and keep it in control Donrsquot

smoke Eat less fatty salty and greasy

food and more fruits and vegetables Make

an appointment with your doctor Free

resources and information are available

from Million Hearts at

http1usagov1AU65x6 Take it from

me taking action today could save your

life tomorrow

HeartmdashContinued From Page 22

24 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

BEAUTY AND FASHION TRENDS

Inspiring Beauty 50 Years of Ebony Fashion Fair

The first-ever exhibition on the Ebony

Fashion Fair Inspiring Beauty explores the

50-year history of the charity fashion spec-

tacle that redefined the concepts of beauty

style and empowerment for African Ameri-

cans by examining the history of the show

and its director and producer Eunice W

Johnson

Inspiring Beauty showcases nearly 100 ob-

jects including ensembles and accessories

displayed on fully stylized mannequins to

recreate the runway experience as well as

archival photographs video and Johnsonrsquos

personal effects to tell the full story of these

unparalleled events At the center of this

dynamic show are the stunning gowns

feathered coats and statement designs seen

in the 40 garments selected from a collec-

tion of thousands Johnson amassed in five

decades

Works by designers including Stephen

Burrows Christian Dior Christian La-

croix Bob Mackie Missoni Jean Patou and Sarli illustrate themes of vision inno-

vation and power as exemplified by John-

sonrsquos entrepreneurial spirit flair for fash-

ion and philanthropic goals as co-founder

of Johnson Publishing Company publisher

of Ebony and Jet magazines

Exhibition highlights include garments

from fashion greats such as Valentino

Pierre Cardin and Alexander McQueen

for Givenchy before they reached world-

renowned status An Yves Saint Laurent

lsquoPicassorsquo cocktail dress Nina Ricci even-

ing ensemble of a shirred jumpsuit and ruf-

fle coat Karl Lagerfeld for Chloeacute beaded

gown Vivienne Westwood animal print

evening gown and Emanuel Ungaro two

piece bridal gown are examples of the spec-

tacular trends of fashion and attitude of

style

Developed by the Chicago History Museum

in cooperation with Johnson Publishing

Company Inspiring Beauty offers an un-

precedented multisensory experience to

visitors who have never attended an Ebony

Fashion Fair as well as reconnects those

who experienced it first-hand

TOUR SCHEDULE Museum of Design Atlanta GA

October 18 2014 ndash January 4 2015

Milwaukee Art Museum WI

February 5 2015 ndash May 3 2015

Minnesota History Center St Paul MN

May 22 2015 ndash August 16 2015

Charles H Wright Museum of African

American HIstory Detroit MI

September 18 2015 ndash January 3 2016

Memorial Art Gallery of the University

of Rochester NY

January 30 2016 ndash April 24 2016

Bellevue Arts Museum WA

May 20 2016 ndash August 12 2016

The George Washington University Mu-

seum and The Textile Museum Wash-

ington DC February 10 2017 ndash June 4 2017

Eunice Johnson at work 1970 Photo

courtesy of Johnson Publishing Compa-

Eunice Johnson with designer Yves

Saint Laurent 1972 Photo courtesy of

Johnson Publishing Company LLC

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 25

ldquoMaking pretty faces is my specialty

Sara King

Professional Makeup Artist

614-900-1033 wwwstyleseatcomsarakingbeauty

Special

Events

Free-Lance

Make-Up Parties

BEAUTY amp FASHION TRENDS

Available at DrsquoAndrearsquos Hair Studio

DrsquoAndrea Brown Master Designer

2151 E Dublin Granville Road Suite F

Columbus OH 43229 P 614-636-2298

5 STAR HAIR MAYVEENCOM

Natural Straight

Deep Wave

Curly Wave

Loose Wave

FREE BUSINESS OPPORTUNITY

CALL TODAY

If yoursquore like me yoursquove got a random col-

lection of carrier and essential oils some-

where in your beauty arsenal If yoursquore like

me said random collection of essential and

carrier oils is mostly just sitting there col-

lecting dust and taking up space on your

shelves Many of us aspire to be gung-ho

DIY mixtresses in our down time but life

doesnrsquot always have that in store for us In

fact sometimes we buy products we donrsquot

need and make aspirational plans that wersquore

going to learn how to use them That

doesnrsquot always happen Irsquom here to help

you sift through the clutter

First things first ndash let me introduce you to a

recipe book you should check out ndash Natural

Beauty Alchemy Make Your Own Organic

Cleansers Creams Shampoos Serums

Balms and More Itrsquos written by fabulously

named licensed pharmacist and expert

healthcare professional Fifi M Maacaron

and features more than 100 easy to follow

recipes for skin and body IMO itrsquos pret-

ty light on hair recipes but it offers helpful

and simple recipes for bellas who want to

make their own toner or serum or even per-

fumes from essential oils With permission

from the publisher I got access to a few

exclusive recipes ndash you gotta get the book

for the rest I specifically requested the

breakdown for the ldquo3-in-1 Lazy Blendrdquo ndash

you KNOW I love a good multi-use prod-

uct A DIY multi-use product SOLD

Herersquos the breakdown courtesy of The

Countryman Press

3-in-1 Lazy Blend ndash Makeup Remov-

er Toner amp Night Oil

What could be better than a makeup remov-

er that is also a toner and an anti-aging

night oil all in one bottle This formula

softens the skin and nourishes it While the

composition of jojoba oil is very close to

that of the skinrsquos own lipids and it doesnrsquot

clog pores wheat germ oil is rich in vita-

mins and minerals that prevent aging

Chamomile tea and rose water are extreme-

ly skin friendly and help alongside glycer-

in balance moisture levels Keep this oil-

water mix handy especially when you have

little time and energy left at the end of the

day

INGREDIENTS 2 ounces (60 ml) rose water

1 tablespoon almond oil

1 tablespoon jojoba oil

1 tablespoon wheat germ

1 ounce (30 ml) chamomile tea (at room

temperature)

1 teaspoon glycerin

5 drops vitamin E oil

Note You can substitute witch hazel for

rose water in case of oily skin

INSTRUCTIONS 1 Mix the above ingredients adding one at

a time Shake well and then transfer to a

spray bottle

2 Shake vigorously to disperse oil droplets

before spraying onto a cotton disc or ball

Wipe the face and neck repeating if neces-

sary to remove makeup completely

3 You do not need to rinse or follow with a

toner or night oil because this formula does

it all

4 Store the bottle in a cool place away from

sunlight and heat

Try This DIY Beauty Recipe ndash the 3-in-1 Makeup Remover Toner amp Night Oil

By Patrice Grell Yursik

Founder Afrobellacom

26 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

ARTS AND ENTERTAINMENT

NEW YORK NY and UNIVERSAL CITY Calif ndash The biggest names in en-tertainment will bring the music of the iHeartRadio app to life on Sunday March 29 for the second edition of the iHeartRadio Music Awards hosted by Oscar and Grammy award winning actor and musician Jamie Foxx The event will air live on NBC from 8-11 pm ETPT from the historic Shrine Auditorium in Los Angeles and will be broadcast sim-ultaneously on iHeartMedia stations na-tionwide and across the iHeartRadio

digital music platform

The three hour telecast will truly reflect Americarsquos favorite music and will show-case the yearrsquos most popular artists and songs determined by the iHeartRadio Chart and fan voting through iHeartRa-dio stations nationwide The evening will include performances by Rihanna Iggy Azalea Sam Smith Madonna Ja-son Aldean Jamie Foxx Meghan Trai-nor Jason Derulo Jennifer Hudson Kelly Clarkson Snoop Dogg Nate Ruess Alesso and Florida Georgia Line

along with appearances from Taylor Swift and more This yearrsquos iHeartRa-dio Music Awards will also feature un-

expected collaborations from some of

the top names in music

ldquoThis is the night we celebrate the big-gest songs and artists we played for fans on our iHeartRadio stations across America and on the iHeartRadio app over the past year along with a look at whats coming in 2015rdquo said John Sykes President of Entertainment En-terprises for iHeartMedia Inc ldquoAnd who better to host than both a Grammy win-ning musician and Oscar winning per-former Jamie Foxx This is going to be an amazing star packed Sunday night of

music on NBC

ldquoIrsquom so excited that Jamie Foxx is taking the reins at this yearrsquos iHeart awards He is the perfect choice to lead this extraordinary night of music and celebrity artists said Paul Telegdy President Alternative and Late Night

Programming NBC Entertainment

2014 was such an incredible year for so many artists across different genres so

its great to see them get the recognition they deserve said Tom Poleman Pres-ident of National Programming Platforms for iHeartMedia Whether theyre new to the scene or industry veterans each artists journey is exciting to follow from their first radio spin to their first

iHeartRadio Music Award nomination

The iHeartRadio Music Awards is the night in music where the indus-tryrsquos top artists get to shine in a relaxed and fun atmosphere and celebrate their own achievements as well as those of their peersrdquo said Ian Stewart President of Done +

Dusted Inc

Category finalists for the iHeartRa-dio Music Awards were announced on February 4 with 2014 iHeartRa-dio Innovator Award winner Pharrell Williams making a special appear-ance on NBCrsquos TODAY show to

reveal this yearrsquos Artist of the Year nomi-nees Social voting through iHeartRadio stations nationwide for the Best Lyrics Best Fan Army and Renegade catego-ries will run through Friday March 20 Category finalists (by alphabetical order) are

JAMIE FOXX TO HOST IHEARTRADIO MUSIC AWARDS LIVE ON NBC Sunday March 29 (8-11 PM ETPT)

Rihanna Iggy Azalea Sam Smith Taylor Swift Madonna Jason Aldean Jamie Foxx Meghan Trainor Jason Derulo Jennifer Hud-son Kelly Clarkson Snoop Dogg Nate Ruess Alesso and Florida Georgia Line

Continued on Page 27

Jamie Foxx

Rihanna

Snoop Dogg

Jennifer Hudson

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 27

EVENTS

The Urban Trendsetters List of 2015 Media Sponsorship is GROWING NATIONALLY amp FAST

Events Include but NOT limited to

Whorsquos Who Publishing Book Unveiling Receptions for Atlanta GA other city announcements soon

The African American Male Wellness Walk Atlanta Detroit Washington DC Niagara Falls

2015 Champions of Diversity and Career town Network Career Fair-Columbus OH and Atlanta GA

The African American Film Festival-New York City

FOR MORE INFORMATION ON ADVERTISING SPONSORSHIP OR VENDOR OPPORTUNITIES LOG ONTO WWWURBANTRENDSETTERSCOM EVENTS

CALL Mykayla Bryant or Sharon S Gordon at 888-885-5552

EMAIL mykaylaurbantrendsetterescom or Sharonurbantrendsetterscom

Artist of the Year

Ariana Grande

Iggy Azalea

Luke Bryan

Sam Smith

Taylor Swift Song of the Year

All About That Bass - Meghan Trainor

All of Me - John Legend

Happy - Pharrell Williams

Shake It Off - Taylor Swift

Stay With Me - Sam Smith Best Collaboration

Bang Bang - Jessie J + Ariana Grande + Nicki Minaj

Dark Horse - Katy Perry featuring Juicy J

Fancy - Iggy Azalea featuring Charli XCX

Problem - Ariana Grande featuring Iggy Azalea

Talk Dirty - Jason Derulo featuring 2 Chainz

Best New Artist

Bastille

Cole Swindell

Iggy Azalea

Meghan Trainor

Sam Smith Country Song of the Year

Bartender - Lady Antebellum

Burnin It Down - Jason Aldean

Dirt - Florida Georgia Line

Give Me Back My Hometown - Eric Church

Play It Again - Luke Bryan Hip HopRampB Song of the Year

Dont Tell Em - Jeremih featuring YG

Drunk in Love - Beyonceacute featuring Jay Z

Flawless - Beyonceacute

Loyal - Chris Brown featuring Lil Wayne and Tyga

New Flame - Chris Brown featur-ing Usher and Rick Ross

Dance Song of the Year

Animals - Martin Garrix

Blame - Calvin Harris featuring John Newman

La La La - Naughty Boy featuring Sam Smith

Summer - Calvin Harris

Waves - Mr Probz

Alternative Rock Song of the Year

Come With Me Now - KONGOS

Do I Wanna Know - Arctic Mon-keys

Fever - The Black Keys

Something From Nothing - Foo Fighters

Take Me to Church - Hozier Best Lyrics

All of Me - John Legend

Blank Space - Taylor Swift

Counting Stars - OneRepublic

Habits (Stay High) - Tove Lo

Stay With Me - Sam Smith

Thinking Out Loud - Ed Sheeran

Best Fan Army

5SOSFAM - 5 Seconds of Summer

Arianators - Ariana Grande

Bey Hive - Beyonceacute

Team Breezy - Chris Brown

Sheerios - Ed Sheeran

Church Choir - Eric Church

Directioners - One Direction

Selenators - Selena Gomez

Mendes Army - Shawn Mendes

Swifties - Taylor Swift Renegade Award presented by the All New 2015 Jeep Renegade

Brantley Gilbert

Charli XCX

Hozier

Iggy Azalea

Meghan Trainor

This year the iHeartRadio Music Awards is partnering with the Jeep brand to pre-sent the first-ever ldquoRenegade Awardrdquo The ldquoRenegade Awardrdquo celebrates emerging standout artists who have bro-ken boundaries while staying true to themselves These artists defy conven-tion to create new musical lanes that are distinctly their own They are authentic and passionate with the talent to stretch the limits and do something extraordi-

nary

The iHeartRadio Music Awards will be executive produced by John Sykes Tom Poleman and Liz Kelly of iHeartMedia along with Ian Stewart and Hamish Hamilton of Done and Dusted Inc who will also produce the show for NBC Stu-

dios Hamilton will also direct

Proud partners of this yearrsquos events in-clude the All New 2015 Jeep Renegade

and Taco Bellreg

For breaking news and exclusive iHeartRadio Music Awards content visit iHeartRadiocomawards or follow the social buzz on Twitter Facebook Insta-

gram and Google +

IHeart - Continued From Page 25

ARTS AND ENTERTAINMENT

28 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

TRAVEL TRENDS

FOR VENDOR AND SPONSORSHIP INFORMATION CONTACT SHARON S GORDON 888-885-5552

(NAPSI)mdashFor those looking to take an

upscale road trip but who want to get the

most for their money there are several tips

and tricks to keep in mind when planning a

getaway

Time Your Trip-If your dates are flexible

try traveling to your selected destination

during its off-season Hotels often drop

their rates to attract business when crowds

thin out and you can score a great deal

while avoiding a tourist rush Try a moun-

tain destination before ski season is in full

swing or a famous site such as the Grand

Canyon on a weekday during the school

year

Take Advantage of Luxury Partnerships-

Luxury brands often partner to provide their

customers with added value To take your

road trip up a notch from the moment you

pull out of your driveway a special edition

Crafted Line of vehicles from Lexus comes

equipped with a beautiful two-piece set of

tailor-made Tumi luggage The Lexus

Crafted Line features an Ultra White exteri-

or with Obsidian door handles side mirrors

and grille Eye-catching seats contrast

stitching headrests and door panels are

either two-tone BlackScarlet or Black

Cabernet Models include IS 250 F SPORT

LS 460 F SPORT and GS 350 F SPORT in

RWD and AWD RX 350 AWD F SPORT

and ES 350

The limited edition Tumi duffel bag set was

specifically designed to match the vehicles

for grille-to-trunk coordination Lexus own-

ers can find additional pieces of this origi-

nal luggage set and other exclusive offers at

LexusDriverscom A Meguiarrsquos New Car

Care Kit is also included as another extra

bonus for Crafted Line owners

Search for Package Deals-Regardless of

when you travel try to look for a hotel of-

fering a package deal to capitalize on your

travel investment Many upscale hotels of-

fer credit toward their on-site restaurants

bars or spas when you book in advance

online Hotels in areas such as Napa Valley

or other wine country destinations may

partner with nearby wineries to offer its

guests exclusive deals on tastings and tours

For example The Allison Inn amp Spa in Or-

egonrsquos Willamette Valley offers Lexus

owners the chance to sample three distinc-

tive local wines and receive a complimen-

tary bottle of their favorite The resort also

has an on-site fleet of Lexus vehicles avail-

able for guests to drive eliminating the

need for a rental car

Take the Scenic Route-The great thing

about road trips is that you can skip the

crowded expensive attractions and enjoy

the view from the comfort of your car seat

And all passengers will be happy to spend

more time taking in free scenic sites along

the way Take advantage of natural wonders

and roadside attractionsmdashsuch as New

Yorkrsquos scenic Finger Lakes region or

kitschy Route 66 sitesmdashwhenever possible

With these tips and tricks and a little ad-

vance planning yoursquoll save time and money

while elevating your road trip Find out

more at wwwLexuscomcraftedline

Elevate Your Next Road Trip By Seeking Out Added Value

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 29

AUTO TRENDS

When The Check Engine Light Is On Donrsquot Ignore It

Donrsquot take this lightly One of the most

vital signals of an improperly functioning

vehicle is the check engine light and when

illuminated it alerts the driver to a variety

of existing potential problems Neverthe-

less vehicle checkups

during car care events

throughout the country

reveal that the check en-

gine light is on in nearly

one out of 10 vehicles

Some common malfunc-

tions that can cause the

check engine light to illu-

minate include a faulty

oxygen sensor mass air-

flow sensor or spark

plugs and wires If the light flashes the

condition is more critical and must be

checked immediately to prevent severe

damage which may include catalytic con-

verter damage

ldquoWhen the check engine light comes on it

means that a vehicle system such as the

ignition fuel injection or emission control

is not operating properly even if the vehicle

appears to be running normallyrdquo explained

Rich White executive director Car Care

Council the source for the ldquoBe Car Care

Awarerdquo campaign promoting regular vehi-

cle care maintenance and repair

ldquoA glowing check engine light doesnrsquot

mean you have to immediately pull the car

to the side of the road but it does mean you

should get the car checked out as soon as

possible Ignoring the warning light could

result in costly repairs At the very least the

light could alert you to an engine problem

that is negatively impacting fuel economyrdquo

he added

When scheduling service make sure the

automotive shop that examines your vehicle

has professional technicians who are trained

and certified in OBDII diagnosis and repair

The technician will connect your vehiclersquos

computer system to a diagnostic scan tool

which will indicate why the light was acti-

vated

At the same time the technician can ana-

lyze idle speed throttle response engine

temperature fuel system pressure manifold

vacuum exhaust emission levels and many

other key indicators Once the problem is

fixed the carrsquos computer is reset to initiate

its release process The technician should

then be able to tell you what needs to be

done and discuss potential warranty cover-

age and further testing if necessary

For a free ldquoCar Care Guiderdquo or for further

information visit wwwcarcareorg

Donrsquot be in the dark

about your enginersquos

problem when the check

30 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

Christa Payne Area Manager 614-778-1958

christapayneaolcom Undercoverwearcomchristapayne

Call me to book your Special Girls Night Party

Business Opportunity

Changing Womenrsquos Lives

REGISTER YOUR BUSINESS IN OUR ONLINE BUSINESS DIRECTORY FREE AT WWWURBANTRENDSETTERSCOM UTS BIZ LIST

ARE YOU A TRENDSETTERS

Urban Trendsetters wants to spotlight you and your busi-

ness

Send your us your photo and brief introduction to Sha-

ronurbantrendsetterscom Subject Business Spotlight

SELL YOUR STUFF

UTS Classifieds

All print classified ad will get

FREE placement online

One Week $25 Two Weeks $40 One Month $75 Includes 1 photo up to 500 characters

Call Urban Trendsetters

Today

Your ad could be here for as low as

a $150 investment

Call Urban Trendsetters Today

888-885-5552

Urban Trendsetters Business Directory

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 31

FINANCIAL ADVISOR

Registered Investment Advisory Firm is

currently expanding throughout

Ohio We are in search of Independ-

ent Investment Advisor Representatives

Must be self-motivated professional and

willing to take direction If you have a

financial or insurance back round we

encourage your response We work with

Globally Recognized Money Manag-

ers Strong Ethics and complete transpar-

ency with clients relationships is essen-

tial Please contact Hardiman Invest-

ment Management Inc 614-209-

9748 or submit a resume via e-mail to

FREELANCE WRITERS

Do you love to write Urban

Trendsetters is growing and we

are looking for writers

If you are good writer love con-

necting with people and enjoy relay-

ing empowering information UTS is

the place for you Contact Sharon S

Gordon at 888-885-5552 for more

information or send email to in-

fourbantrendsetterscom

CLASSIFIEDS UTS Online Classifieds The Urban Trendsetters allow our customers the opportunity to submit their classified ads and pay online You may add photos videos and links to your classified ads You may also choose to upload current display ad As with our coupons our classified ads are available in print online via e-blast in our weekly top classified blast as well as front page top classified listing feature on our website

MEDIA SALES

Earn Extra Income for the Holidays

Urban Trendsetters wants to increase your

sales staff We offer a variety of media ser-

vices and we serve many different industries

If you are a professional individual seeking

unlimited income potential give us a call to-

day at 888-885-5552 or email

salesurbantrendsetterscom NO EXPERIENCE NECESSARY

Have you tried that crazy wrap thing

We NEED Distributors NOW The It Works Ultimate Body applicator is a first to market product like NOTHING you have ever seen before The Ultimate Body

Applicator is a all natural non woven cloth that is site specific ANYWHERE you place is its going to TONE TIGHTEN and FIRM in

as little as 45 minutes Reduces the appearance of cellulite and varicose veins No its not water weight loss No it wont come back over

night and YES IT WORKS Donrsquot believe Try if for YOURSELF Call Mykayla Bryant Diamond Director at 937-532-8295

UTS FREE CARD

Ever wondered how your business could

profit from a Pre-Paid Card and the PPC

industry Contact UTS Free today at

614-526-8871 or email

utsfreecardgmailcom

Urban Trendsetters and Career Town Network Host STEM

Virtual Career Fairs

The purpose of this conference is to follow the governments lead in its STEM or Educate to Innovate model Our 4 goals are

1 Bring more awareness and emphasize the importance of in our educa-

tion system and encourage students to pursue degrees and careers in

STEM

2 Create more teachers and educators in the STEM areas

3 Create more diversity and careers in STEM for women and minorities

4 Create and develop relationships between corporations colleges uni-

versities and educators that will provide more positions of internships for

For Registration Vendor and Sponsorship Opportunities and Information

Call 888-885-5552 Email

Sharonurbantrendsetterscom wwwurbantrendsetterscom

Register for Your FREE Career Town Account

March- Celebrating Women of Diversity

AprilmdashHealthcare May-Internship amp Summer Opportunities HBCU

This series of career fairs will allow recruiters and job seekers to interact

one on one from the comfort of office and home Each week is dedicated

Logistics amp Warehouse Professional Healthcare and STEM

Classified Ads

$25 amp up

Your Ad

Could Be

HERE

32 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

Urban Trendsetters is YOUR NEW Online Marketing Department

SECURE YOUR ACCOUNTS TODAY Urban Trendsetters Brand Establisher amp Booster

Call 888-885-5552 for a FREE Consultation

The next most important things to secure for your brand after acquiring your domain name are the account names and profiles

on social media blogs and local directories

We all know that it is optimal to have a domain name that exactly matches your brand name or business name The same is true for

your account names as well as the URLs of your profiles on social media blogs and directories Your accounts on Web

properties are part of your brand presence and so securing your accounts

Establishing your accounts with optimal branding is of great

importance

ALL FOR $799

Page 7: March 2015 Women's History Month

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 7

NEWS

Throughout history women have made

powerful leaps defending our country

fighting for equal rights and demonstrating

our gender is an asset to the world It took

nearly 150 years after the signing of the

Declaration of Independence for American

women to have the right to vote Wersquove

come a long way and today we are strong-

er than ever beforehellip but therersquos still work

to do Together wersquoll make it happen

International Womenrsquos Day celebrates the

contributions women make in every aspect

of life ndash at home at work in their commu-

nities ndash as mothers wives sisters daugh-

ters educators students and leaders We

come from different cultures backgrounds

and all walks of life united by a common

goal ndash to strengthen communities families

and societies by empowering women to

achieve equal rights and success

Last yearrsquos International Womenrsquos Day

theme ldquoInspiring Changerdquo was about envi-

sioning a better world for all women and

girls We challenged the status quo for

womenrsquos equality and took action by em-

powering each other to succeed We in-

spired young girls through mentoring made

an impact through net-

working stood up for

women against sexual assault and

became actively involved in

NAPW Foundation initiatives

expanding opportunities and ad-

vancement for women and girls

The United Nations is instrumental in ele-

vating the cause of gender equality around

the world The 1995 Fourth World Confer-

ence in Beijing marked a significant turning

point for the global gender equality agenda

because it created the Beijing Declaration

and the Platform for Action Adopted by

189 countries the Platform is a key global

policy document on gender equality with

focus on world attention on issues that mat-

ter most in the lives of women and their

families This includes access to education

health care jobs credit and the chance to

enjoy basic legal and human rights This

year marks the 20th Anniversary of the Bei-

jing Declaration and Platform for Action

and it remains a powerful source of em-

powerment and inspiration for gender

equalityhellip because like Hillary Clinton said

at the Beijing Conference 1995 ldquoHuman

rights are womenrsquos rightshellip And womenrsquos

rights are human rightsrdquo

Your Passion Makes it Happen Empower Educate Mentor Wersquore living

in a global gender revolution Women are

finding their voices and using them to in-

spire change We are ancestors of the brave

strong and mighty women who fought for

the vote It is our mission to keep fighting

for our rights leading by example and in-

spiring other women to do the same

Therersquos so much to learn from each other

and nowrsquos the time to embrace our woman-

hood and band together as strong profes-

sional sisters of this great country

Your Network Makes it Happen Moving forward means helping each other

succeed When women are under-

represented in the workplace with few op-

portunities for advancement itrsquos easy to

inadvertently hinder another womanrsquos suc-

cess According to a 2014 research study by

the Workplace Bullying Institute women

target women at work 68 of the time The

more we only try to promote our individual

success the less progress we make as a

collective force The professional women of

NAPW provide a supportive network with

each woman at different stages of her career

with a common aspiration to help each oth-

er achieve success

MakeItHappen on Social Media Like follow join tweet repeat Itrsquos the age

of hashtag activism and social media plays

a huge role in connecting women around

the world making a difference sharing

stories exchanging ideas and inspiring

women (and men) to become involved in

gender equality initiatives Join and initiate

discussions sparking involvement and in-

terest post resources pictures videos arti-

cles and get the message of equality out

there for the world to see

Herersquos to celebrating women calling for

equality and making it happen

Did you ldquoinspire changerdquo on International

Womenrsquos Day last year How will you

ldquomake it happenrdquo this year

Women of the worldhellip today is ours We are the future of history

I believe that

the rights of

women and

girls are the un-

finished busi-

ness of the 21st

centuryrdquo ndash

Hillary Clinton

We Make It Happen Happy International Womenrsquos Day By Star Jones Esquire President of National Association of Professional Women

8 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

COMMUNITY

Strategic Partnership Leaders of the National Society of Black Engineers (NSBE) and the American Society of Civil Engineers (ASCE) sign a memorandum of understanding before the

Charles Stark Draper Awards Dinner at the National Academy of Sciences in Washington DC (left to right) ASCE Executive Director Thomas W Smith III ASCE President Robert D

Stevens NSBE National Chair Sossena Wood and NSBE Executive Director Karl W Reid

Distribute to over 500 Media Partners Rates As Low As

$99 Press Release Submission

Email infourbantrendsetterscom

WE GOT YOU COVERED

The Catch the Wave Regional Conference

provides networking training and access

to both women business owners in Ken-

tucky Ohio amp West Virginia and

ORV~WBC corporate members across our

region Event Date April 20-21 2015

Location Cincinnati OH

Conference Theme Preparing for

Success httpwwworvwbcorg

Get Connected Through Community Events

Rea N Waldon PhD

Executive Director of The Ohio River

Valley Womenrsquos Business Council

Ohios Excellence in Disability

Inclusion Awards Luncheon

WrightChoice Inc

will celebrate this

years 25th anniversary

of the Americans with

Disabilities Act (ADA)

by hosting Ohios Ex-

cellence in Disability

Inclusion Awards

Luncheon presented by

Nationwide As a

workforce develop-

ment organization

WrightChoice Inc

urges the business

community to take a moment to celebrate col-

leagues or co-workers who are responsible for creat-

ing an atmosphere inclusive of people with disabili-

ties

Award categories include Allies for Inclusion Ex-

emplary Manager and Full Circle Branding Award

Nominate a person who has lead internal efforts for

disability inclusion a manager who has demonstrat-

ed leadership by hiring people with disabilities on

their team or a company that has demonstrated best

practices by including people with disabilities in

their communications and marketing strategies thus

strengthening its corporate brand and overall image

in the community For more information or spon-

sorship opportunities contact

TyKiah Wright 614-802-2364 or

Catch The WAVE

Ohio Business Expo

Wednesday March 25 2015 - 9 am to 1 pm

Aladdin Shrine Center

3850 Stelzer Rd

Columbus Ohio 43219

Learn about the many resources available to minority-owned women-owned

and small businesses Dont miss this opportunity to network with purchas-

ing representatives from the State of Ohio and diversity procurement repre-

sentatives from select private companies

The registration form below is for general event attendance Please complete

the form to register for the days activities

Agencies will be on-hand to speak to you about procurement opportunities

Matchmaker appointments are currently full however a limited number of

walk-ins are available The networking with agency staff will be similar in

nature but without the designated one-on-one appointment time

We look forward to seeing you on March 25

Online registration is encouraged but walk-ins are welcome To reg-ister or learn more about this event or the statersquos MBE and EDGE programs visit the Ohio Department of Administrative Servicesrsquo

website at dasohiogovOBERSVP or call 614-466-8380

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 9

(

SPORTS

DOWN HOME NEWS

NHL On the day of the NHLrsquos trading

deadline Mon Mar 2 the Blue Jackets

acquired C William Karlsson LF Rene

Bourque (photo) and a second round pick

in the lsquo15 NHL Draft from the Ducks in

exchange for DM James Wisniewski and

a lsquo15 third round pick previously acquired

from the Red Wings Karlsson and Bour-

que are both ex-pected to join the Spring-

field Fal-cons the Blue Jacketsrsquo AHL af-

filiate The Blue Jackets also acquired DM

Justin Falk who will play for the team

and a fifth round pick in the lsquo15 NHL

Draft from the Wild in exchange for DM

Jordan Leopold

FOR THE RECORD NBA Mavsrsquo Monta Ellis (photo) led all

with 19 pts in its 104-87 loss to the Hawks

The Mavs made 5-of-31 3-pt FGs 161

Since the NBA first adopted the 3-pt FG in

the lsquo79-lsquo80 season that tied the fifth lowest

3-pt percentage in a game for a team that

took at least 30 3-pt FGs The Mavs hold

the lowest such percentage on this list mak-

ing 4-of-31 3-pt FGs (129) earlier this

season vs the Knicks Despite that the

Mavs won that game in OT led by Dirk

Nowitzkirsquos 30 pts He also made 1-of-8 3-

pt FGs (125)

HBCU NEWS

SPORTS South Carolina St could lose its

menrsquos basketball womenrsquos softball and

womenrsquos soccer programs (the latter two

being non-revenue making) under a budget

plan presented by embattled president

Thomas Elzey (photo) who is on paid ad-

ministrative leave while state lawmakers

tackle the HBCUrsquos financial

crisis The cost-saving plan

also calls for SCSU to add

womenrsquos golf and womenrsquos

bowling (two sports less cost-

ly to run) and possibly leave

the MEAC in the hopes of

easing the athletic deptrsquos

$465K budget shortfall it fac-

es in lsquo15-lsquo16 SCSU has been

a MEAC member since lsquo70

but Elzeyrsquos plan did not say

which conference the HBCU

might join The plan came about a month

after a State House budget panel voted to

suspend school operations for two yrs

FRANKLY SPEAKING

MCB When asked if he knows of sexual

assault allegations against Rasheed Sulai-

mon though no official complaints were

filed with the Office of Student Conduct or

any law enforcement agency and if handled

Sulaimonrsquos dismissal appropriately Duke

coach Mike Krzyzewski said ldquoI donrsquot

have any comment about thatrdquo Sulai-

mon was dismissed from the team for

failing to ldquoconsistently live up to the

standards required to be a member of

our programrdquo said Krzyzewski in a

press release

NBA Anthony Mason (Pictured) died

at age 48 due to heart failure After

playing at Tennessee St Mason played

13 yrs in the NBA with the NJ Nets

Nuggets Knicks Clt Hornets Bucks

and Heat During his NBA career he

booked 108 ppg and 83 rpg while log-

ging 2963 assists He was also the NBA

Sixth Man of the Year in lsquo95 before lead-

ing the NBA in minutes played over the

next two seasons In lsquo97 he earned All-

NBA (3rd team) and NBA All-Defensive

Team (2nd team) He was also selected to

the lsquo01 NBA All-Star Game Mason also

played in Turkey Venezuela the CBA and

the USBL hellip MLB US Army WWII

veteran Henry ldquoHankrdquo Peters died of com-

plications from a stroke at aged 90 He was

a MLB executive for the St Louis Browns

KC Athletics (lsquo65-lsquo71) and Indians (lsquo87-

lsquo91) president of the National Association

of Professional Baseball Leagues the um-

brella group that governs MiLB (lsquo72-lsquo75)

and president and general manager of the

Orioles (lsquo75-lsquo87) hellip Stuart ldquoSturdquo Miller

a P for the Cardinals (lsquo52-lsquo54 lsquo56) Philies

(lsquo56) Giants (lsquo57-lsquo62) Orioles (lsquo63-lsquo67)

and Braves (lsquo68) died at age 87 from an

undisclosed cause hellip USOC At age 96

Maria Cerra died from an undisclosed

cause She was an American fencer who

competed in the womenrsquos individual foil

event at the lsquo48 Summer Olympics hellip

NHL Dan Held a C drafted in lsquo80 by the

Flyers but played for AHLrsquos Mariners (lsquo80

-lsquo82) and most of his career in Germany

until lsquo00 died at age 53 from an undis-

closed cause

By Oscar Haywood

Call 888-885-5552 FOR MORE INFO

10 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

RELATIONSHIPS

9 Reasons You Should Read This Book And Help Change The Conversation About What Healthy Love Is

The new book Loving In The Grown Zone

A No-Nonsense Guide to Making Healthy

Decisions in the Quest for Loving Roman-

tic Relationships of Honor Esteem and

Respect (Balboa Press) has been available

for a few months now and even before any

formal promotional effort the response has

been all but overwhelming with incredible

social media buzz and great reviews at Am-

azoncom and other online booksellers

Now that our official promotional campaign

has begun including appearances on televi-

sion and nationally syndicated radio as well

as our Loving In The Grown Zone Book

Blog Tour we are on a mission to make

Loving In The Grown Zone a national best-

seller This goal is not just about selling

books but our mission to champion what

our society (and especially our children and

young people) desperately needs fewer

dysfunctional broken and destructive rela-

tionships and more loving sustainable rela-

tionships of honor esteem and respect

However we cannot succeed in this mis-

sion without you In fact our primary rea-

son for writing our book and for launching

our GrownZonecom personal growth initi-

ative is to convince as many people as pos-

sible to not only support the Grown Zone

but to join our campaign for ldquoMore Self-

Love Better Decisions and Healthy Rela-

tionshipsrdquo You need to read and share our

book Loving In the Grown Zone Following

are just nine of the top reasons why we be-

lieve yoursquoll agree

1 You want to take a stand for healthy

love Infidelity Violence Disrespect

Abuse Possessiveness Exploitation Reck-

less procreation These and so many un-

loving acts are tolerated and committed in

the name of love As a result love needs

both a defense attorney and an image con-

sultant In fact no other virtue is more

falsely accused Read and share Loving In

The Grown Zone if you want to defend and

stand up for the truth about love

2 You want to prevent unhappy mar-

riages and high divorce rates How many

of us witness weddings and celebrate the

rings the hair the dress the music and the

food and drink at the receptionmdashbut cannot

honestly celebrate the marriage The fact

that half of all marriages end in divorce is

not evidence that the institution itself is

flawed but testament to the fact that a mar-

riage is only as resilient as the foundation it

is built on If you want to promote the self-

loving choices and healthy relationship

standards that prevent unsustainable mar-

riages and make good marriages last read

and share this book

3 You want to help love to reclaim its

true identity Love may be the ultimate and

original victim of identity theft with sex

money ego and self-indulgence among its

perpetrators thanks to popular culture

(including much of ldquorealityrdquo TV) movies

music peers and even preachers and par-

ents We founded Grown Zone and wrote

Loving In The Grown Zone to make the

case that true love is identified by its capac-

ity to bring honor esteem and respect to

people in relationships it is about joy

peace compassion forgiveness patience

affirmation restoration and safety Love is

always healthy and promotes personal

growth and self-love If it doesnrsquot it may be

many things but it is not love Read and

share our book if you agree

4 You are tired of dating and pursuing

relationships by trial and error Without

a commitment to personal growth and self-

love and reliable guidelines for healthy

relationship choices people are left to gam-

ble with their bodies finances emotional

health and physical safety treating the

search for love like the lotterymdashwith simi-

larly horrible odds One in a million may

find healthy sustainable love this way the

rest will get the booby prizes including

fatherless sons daddyless daughters costly

divorces serial infidelity financial abuse

domestic violence and other commonly

accepted features of unhealthy relation-

ships Read and share this book if you want

to change this paradigm for yourself and

others

5 This is not a book-sales campaign Itrsquos

a mission We want to make this perfectly

clear The Grown Zone is not just a cute

branding platform Itrsquos not about getting

Instagram reposts or pandering for follow-

ers with clever memes We are not in a so-

cial media popularity contest We are tired

of stories that start out with ldquothey fell in

loverdquo and end with ldquoheshe cheated onbeat

onabusedkilled himherrdquo We reject the

notion that abuse disrespect and self-

destructive choices should be tolerated by

us as individuals or as a society as accepta-

ble consequences of pursuing and engaging

in romantic relationships If you stand with

us read and share our book 6 You truly want to believe in good

healthy love and you want to help others

to recognize what it is not Loversquos detrac-

tors are bold loud and vocal Yet too many

of us who truly believe in healthy love are

often silent Read and share Loving In The

Grown Zone as the first step in making your

voice heard If you believe in healthy love

step up stand up and speak up

7 You want better for your children than

what you experienced in relationships Many of us have never personally wit-

nessed a healthy relationship in our own

families and communities much less been

taught about how to go about securing one

for ourselves If you are divorced a witness

or victim (actually theyrsquore one and the

same) of partner violence or are currently in

an unhappy marriage you know what it

means to fear that your sons and daughters

are doomed to the same fate Read Loving

In The Grown Zone so yoursquoll know that you

can break the cycle share it to make sure

that you do

8 You are tired of relying on others to

love you and you are ready to commit to

self-love If you are tired of chasing love

and ready to attract it the key is learning to

faithfully and unconditionally give it to

yourself Read and share our book to learn

to become what you desiremdasha healthy per-

son who loves with honor esteem and re-

spectmdashand to attract those ready willing

and able to bring you the same

Alfred Edmond Jr and Zara Green Co-Author

are co-principals of A2Z Personal Growth Enter-

prises producer of The Grown Zone discussion

series which focuses on key themes popularized

via their respective social media platforms in-

cluding their GrownZone Twitter

By Zara D Green and Alfred Edmond Jr

Continued on Page 13

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 11

YOUNG amp TRENDY

Imagine being a young teenager and decid-

ing to participate in a serious march that

you hoped would shed light on the injustic-

es facing Black people in this country as

well as change the unjust laws that were in

place allowing those injustices to be perpet-

uated without consequence

That is what our current generation ndash the

Joshua Generation ndash is up against and that

is what many that have come before them

have had to endure

This year marks the 50th anniversary of an

event that was televised around the world

called ldquoBloody Sundayrdquo and that event be-

came one of the major catalysts behind the

passage of the 1965 Voting Rights Act that

strengthen the voting rights for Black peo-

ple in this country

Inspired by Martin Luther King Jr a young

Black man by the name of John Lewis

joined the burgeoning Civil Rights Move-

ment Lewis was a Freedom Rider spoke at

1963rsquos March on Washington and led the

demonstration now known as ldquoBloody Sun-

dayrdquo

ldquoBloody Sundayrdquo refers to the March 7

1965 civil rights march in Alabama that

was scheduled to go from Selma to the cap-

itol in Montgomery to protest the shooting

death of 26-year old Black activist Jimmy

Lee Jackson who was shot in the stomach

on February 18 1965 by

Alabama State Trooper

James Fowler while the

troopers were breaking up

a peaceful protest in Mari-

on Perry County

Lewis worked with other

Student Nonviolent Coor-

dinating Committee

(SNCC) and Southern

Christian Leadership Con-

ference (SCLC) activists to

assemble and lead over

600 marchers across the

Edmund Pettus Bridge on

the way to Montgomery

Lewis and the marchers

were violently assaulted and driven back by

numerous law enforcement officials after

they crossed the bridge Lewis who still

bears the visible scar on his forehead from

the blow he received from an Alabama

State Troopersrsquo nightstick along with the

other unarmed marchers were beaten and

gassed during the attack while media out-

lets were on hand to cover the event live

The footage of the vicious and heinous at-

tacks deeply shook the country and put nec-

essary pressure on then-President Lyndon

B Johnson to advocate for the passage of

the Voting Rights Act of 1965

Lewis became one of the thirteen original

Freedom Riders and was the youngest of

the ldquoBig Sixrdquo civil rights leaders and the

chairman of the SNCC from 1963 to 1966

some of the most tumultuous years of the

civil rights movement During his tenure

the SNCC opened Freedom Schools

launched the Mississippi Freedom Summer

and organized the voter registration efforts

that led to the pivotal Selma to Montgom-

ery marches As the chairmen of SNCC

Lewis wrote a speech in reaction to the Civ-

il Rights Bill of 1963 where he denounced

the bill because it didnrsquot protect African

Americans against police brutality nor did

the bill provide African Americans the right

to vote In that year Lewis helped plan the

historic March on Washington in August

1963 the occasion of Dr Kingrsquos celebrated

ldquoI Have a Dreamrdquo speech and at 23 was the

youngest speaker that day

It is that same spirit ndash that flows from Lew-

is the last living person who addressed the

1963 March on Washington ndash that has

seemingly found its way inside the hearts

and minds of a new generation of modern

day Civil Rights leaders in this country who

are fighting to shed light on critical issues

impacting the Black community ndash from

police brutality to economic disenfranchise-

ment to political and legal disparity

All across the country we are seeing a

number of young activists that have taken

up the mantle without fear or favor to

speak up and speak out about these issues

and are not backing down

Protesters have been gathering in various

cities to demand accountability in the legal

system following the grand jury decisions

concerning Michael Brown in Ferguson

Missouri Eric Garner in Staten Island New

York and Jordan Baker in Houston Texas

The majority of demonstrations we have

seen have been youth-led movements that

has gotten the attention of mainstream

America and has breathed life into a gener-

ation of young people who had not been as

politically engaged in matters concerning

injustice as they once had been

Young people who are students community

activists and members of grassroots organi-

zations have made it a point to not stop

demonstrating and to keep up the pressure

on key entities in order to have their mes-

sage heard They have implemented ex-

tremely unique activities and messaging in

order to keep their message fresh and to

capture the attention of America

Young people have staged something they

have labeled ldquoa die inrdquo ndash which is the act of

laying on the ground to represent the hours

that Brown lie dead in the street in Fergu-

son

Protesters have added to the traditional ldquoNo

Justice No Peacerdquo chants by incorporating

ldquoI Canrsquot Breatherdquo and ldquoBlack Lives Matterrdquo

messaging

All across the country protesters took to

streets of many of the busiest intersections

in their respective cities in order to get their

message out and stand in solidarity with the

families of Brown and Garner In addition

to the street-side protests many youth de-

monstrators held massive demonstrations

inside of many of the major shopping malls

across the country

Many grassroots activist groups such as the

Houston Justice Coalition held forums and

town hall meetings aimed at local criminal

justice reform and developing plans to-

wards the next steps needed to deal with the

political law enforcement and judicial sys-

tems in the wake of the grand jury deci-

sions involving Jordan Baker Brown Gar-

ner and countless others

Black youth have been desperate for leader-

ship ever since integration and the lack of

mentorship and abandonment has forced

Black youth to find their own way to deal

with the injustices they are witnessing and

up against ndash without even considering those

who should be leading the way

This response to social and community is-

sues is nothing new Hip-hop was formed

because Black youth needed an outlet to

talk about what they were experiencing and

going through

Gangs were formed because Black youth

wanted to know what a family looked and

felt like so many joined gangs to create a

family-like atmosphere and belong to a

family that they felt truly understood them

and related to them

Black youth are no longer seeking to be

marginalized Black youth are seeking re-

spect and justice and will do what they need

to do to be safe have stability and survive

Black Youth Leading the Way in This Modern Day Movement

by Jeffrey L Boney Courtesey of

BlackPressUSAcom

12 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

THE JOURNEY

Consortium Of Faith-Based Leaders Raised Over $100000 During Black History Month for UNICEFrsquoS Efforts to Help

Stop Ebola in West Africa

On February 27 2015 at the Charles H

Wright Museum of African American His-

tory in Detroit noted faith-based leaders

from the area and key officials from the

US Fund for UNICEF

closed out their first-

ever Black History

Month campaign I AM

STOPPINGEBOLA

which raised over $100000 The funds will

support the purchase of over 2350 hygiene

kits that will be distributed in Liberia by

UNICEF to help control the spread of Ebo-

la At $43 each the kits contain soap chlo-

rine gloves and buckets among other

much-needed hygiene items and will be

provided in households and schools at risk

of the disease

The Consortium of Faith Leaders represent-

ed some of the largest African American

organizations in the country with a com-

bined membership of 11 million including

Church Of God In Christ Inc Pentecostal

Assemblies of the World Inc National

Baptist Convention USA Inc Progressive

National Baptist Convention Inc and Ab-

yssinian Baptist Church in the City of New

York The event included a number of

check presentations along with a surprise

donation from the UAW-Ford A number of

county and city officials were also present

to welcome the US Fund for UNICEF to

Detroit where the I AM

STOPPINGEBOLA campaign was hon-

ored with a proclamation from the city Key

officials from the US Fund for UNICEF

first met with members of the Faith-Based

Leadership Consortium in December 2014

to outline a pathway for an ongoing partner-

ship to assist children and families in

Africa

888-885-5552 wwwurbantrendsetterscom

From left to right Bishop Welton Lawrence Michigan - Canadi-

an Jurisdiction Church Of God In ChristDr Monica G Wil-

liams-Davis Managing Director Community Partnership US

Fund for UNICEF Bishop PA Brooks First Assistant Presid-

ing Bishop Church Of God In Christ IncCaryl M Stern Pres-

ident and CEO of the US Fund for UNICEF and Edward G

Lloyd Chief Financial Officer and Chief Operating Officer of

the US Fund for UNICEF

CALL TODAY FOR 2015 SPECIALS

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 13

Donrsquot Miss These Government Deadlines

(NAPSI)mdashWhen it comes to the federal

government getting what you need and

meeting your obligations some dates and

times can be particularly important Herersquos

a look at a few you should know

1 Selective Service Enrollment Every

man is required by law to register with the

Selective Service System within 30 days of

his 18th birthday By registering on time he

stays eligible for federal student loans and

grants many state and municipal jobs fed-

eral job training Workforce Investment Act

programs and US citizenship for immi-

grants He can even submit his information

early at 17 then at 18 he will automati-

cally be registered

Failure to register will delay men from be-

coming citizens until age 31 and can also

result in fines and prison sentences of up to

five years

Many find the easiest and fastest way to

register is to register online at

wwwsssgov In addition Selective Service

ldquomail-backrdquo registration forms are available

at any US post office and some high

schools have a staff member or teacher

appointed as a Selective Service Registrar

2 Pell Grants and student aid Federal

Student Aid provides grants loans and

work-study funds to students attending col-

lege or career school Virtually all men

must register with Selective Service to be

eligible To get the money for which you

qualify you have to meet federal and state

deadlines and your colleges may also have

a deadline Go to httpsfafsaedgov

deadlineshtm Enter your legal residence

and the school year for which you are ap-

plying for student aid Then click View

Deadlines

Generally the earlier you apply the better

3 Health Care February 15 is the deadline

for open enrollment After that you can

only get coverage if you qualify for a spe-

cial enrollment period a 60-day period

following a qualifying life event such as a

change in family status (for example birth

of a child or marriage) or loss of other

health coverage Job-based plans must pro-

vide a special enrollment period of 30 days

You can learn more at

wwwhealthcaregovmarketplace-

deadlines

4 Medicare The Initial Enrollment Period

begins three months before your 65th birth

month and ends three months after your

65th birth month for a total of seven months

(including your birth month) If you miss

this deadline you may have to pay penal-

ties on your monthly premiums More in-

formation is at wwwmedicaregov

Keep these facts and dates in mind to get

your due from the government programs

your taxes support

FAMILY TRENDS

9 Making Loving In The Grown Zone a

national bestseller will strike a tremen-

dous blow on behalf of those who believe

in truly healthy lasting life-affirming

love Itrsquos true Sex sells which is why some

many of us have been brainwashedmdashnot

only by books (with the 50 Shades trilogy a

notable example) but movies music tele-

vision and advertisingmdashto believe that

love is about sex and objectification Put-

ting books like Loving In The Grown Zone

on bestseller lists will show that the need

for healthy love is greater and deeper than

the demand for just sex

We hope that at least one of the above rea-

sons is enough to inspire you to not only

read and share our book but to join our

Grown Zone mission of helping people to

choose ldquoMore Self-Love Better Decisions

and Healthy Relationshipsrdquo (We invite you

to share your own reasons in the comment

section for this post) We are eternally

grateful to those who share our commit-

ment to helping people achieve success

without the mess and to always make the

next decision better We invite everyone as

always to lovemdashand lovemdashin the Grown

Zone If you look forward to celebrating

Excerpted from Loving In The Grown

Zone A No-Nonsense Guide to Making

Healthy Decisions in the Quest for Loving

Romantic Relationships of Honor Esteem

and Respect by Zara D Green and Alfred

A Edmond Jr (Balboa Press) Learn more

about the book at Lov-

ingInTheGrownZonecom

The Grown Zone Continued from Page 10

888-885-5552

JOIN THE UTS

NATION

TEXT 95577

UTSNOW

Newsletter

Event Updates

FREE STUFF

14 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

DIVERSITY TRENDS

Career Town Network Announces 5th Annual Ohio Champions of Diversity Awards Career Fair

Columbus Ohio ndash Career Town Networks

announced that they will host the 5th Annu-

al Ohio Champions of Diversity Awards

Luncheon Career Fair and Workshops on

September 23 amp 24 2015 at the Aladdin

Shrine Event amp Conference Center 3850

Stelzer Road in Columbus Ohio

Over the past 4 years The Ohio Champions

of Diversity Awards has worked in partner-

ship with The Ohio Conference NAACP

representing over 70 Chapters Statewide to

bring ALL Diverse communities together to

celebrate our accomplishments and dedica-

tion to diversity The Ohio Champions of

Diversity Awards is proud to be the First

and Only Awards program in Ohio that

recognizes the diverse efforts of individuals

and corporations

Created by Ohio publishing legend Amos

H Lynch Sr and his nephew Orville

Lynch who also created the annual Martin

Luther King Jr Breakfast in Columbus

Ohio the Ohio Champions of Diversity

Awards are designed to highlight and rec-

ognize the contributions of individuals and

corporations with 500 or more employees

who demonstrate outstanding efforts in Di-

versity Leadership Development Supplier

Workforce and Community Outreach This

year the awards will also include a Diversi-

ty Small Business Award

The Ohio Champions of Diversity Awards

is truly an inclusive event that represents all

persons including African American His-

panic Asian Somali LGBT Disabled

Veterans Emerging and general market

communities said Orville Lynch Founder

Career Town Networks The Ohio Cham-

pions of Diversity Awards program is a

unique one of a kind Annual 2 Day event

that includes an Awards Luncheon and an

on line and in person Career Fair Student

Career Day Panel Discussions and Work-

shops continued Lynch

The Ohio Champions of Diversity Awards

Luncheon is put together and run by All

Ohio Small Minority owned and operated

Businesses that include Career Town Net-

works Spencer 4Higher Media

Whitehouse Media Group T Communica-

tions Black Central Creative and Urban

Trendsetters Media The monies generated

for the Ohio Champions of Diversity

Awards go towards hosting the event and

ldquoStay In Ohiordquo with partial proceeds bene-

fiting the Ohio Conference NAACP and

other diverse non profit organizations

In order to continue to recognize celebrate

and honor Ohiorsquos leaders and corporations

we invite All Ohio communities and busi-

nesses to join us for the 5th Annual Ohio

Champions of Diversity Awards Luncheon

Career Fair amp Business Expo on September

23-24 2015 being held for the last time in

the Beautiful Aladdin Shrine Event amp Con-

ference Center before they close their doors

for good

For more information tickets vendor or

sponsorships contact Sharon S Gordon of

Urban Trendsetters Media at 888-885-5552

or email Sharonurbantrendsetterscom

Watch the Champions of Diversity Promo-

tional Video Online HERE

By Brenda D Spencer

WASHINGTON -- The US Small Busi-

ness Administration (SBA) will launch an

18 state road tour joined by 11 fellow fed-

eral agencies in the SBArsquos Small Business

Innovation Research (SBIR) and Small

Business Technology Transfer (STTR) pro-

grams

The SBIR Road Tour ldquoSeeding Americarsquos

Future Innovationsrdquo is a nationally focused

outreach initiative targeting advanced tech-

nology communities including women-

owned and minority-owned small business-

es in states that have underutilized funding

opportunities through these programs To-

day the agency is launching information on

the tour through wwwsbirgov and will also

launch a blog that will be active up through

the end of the tour in late August

ldquoThe SBA oversees Americarsquos largest seed

fund for small businesses in the STEM

fields The SBIR and the STTR programsmdash

allocates $25 billion a year to small inno-

vators By reserving a specific percentage

of federal RampD funds for smaller firms

Uncle Sam encourages domestic small busi-

nesses to engage in high-growth priorities

and build a strong national economy SBIR

recipients have created breakthroughs in

nanotechnology robotics mobile commu-

nications genetic therapies clean energy

and spacerdquo said Administrator Maria Con-

treras-Sweet

ldquoThe Presidentrsquos 2015 budget embodies the

Administrationrsquos ongoing commitment to

investments in job creation and economic

growth specifically through targeted in-

vestments in science technology and inno-

vation Through this tour we will educate

more small business innovators on how to

take advantage of these programs so that

their entrepreneurial spirit and our invest-

ment drives the next new big technological

breakthroughrdquo said Contreras-Sweet

SBA Promotes Innovation and Technology with National Road Tour

Continued on Page 17

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 15

National Society of Black Engineers amp American Society of Civil Engineers Join Forces to Develop and Retain Next-Gen African-American Engineers

Washington DC mdash The National Society

of Black Engineers the largest student-

governed engineering organization in the

country and the American Society of Civil

Engineers announced their renewed strate-

gic partnership in a ceremony on Feb 24 at

the National Academy of Sciencesrsquo Great

Hall in Washington DC The organiza-

tionsrsquo leaders signed a memorandum of

understanding (MOU) committing to com-

bine their resources and expertise to in-

crease the retention representation and de-

velopment of African-American civil engi-

neers in the US workforce

ldquoNSBE recognizes that it cannot fulfill its

mission without strategic partnerships

with the US engineering communityrdquo

said NSBE National Chairperson Sossena

Wood ldquoThis MOU with our first strategic

partner the American Society of Civil

Engineers is another major step toward

supporting our members building our

organizations growing the number of

underrepresented engineers and accom-

plishing much for the US engineering

professionrdquo

ldquoAs leading engineering professional so-

cieties ASCE and NSBE are uniquely

and strategically positioned to address the

US engineering workforce and innova-

tion challenges our nation facesrdquo said

ASCE President Robert D Stevens

PhD PE FASCE ldquoThis MOU repre-

sents the collaborative actions ASCE and

NSBE are undertaking to attract develop

and retain current and future black civil

engineersrdquo

According to the US Bureau of Labor Sta-

tistics in 2013 African-Americans repre-

sented 55 percent of the countryrsquos engi-

neering workforce and 54 percent of the

civil engineering workforce The statistics

also showed that African-Americans repre-

sented only 34 percent of college students

who earned a bachelorrsquos degree in civil

engineering and 33 percent of those earn-

ing a masterrsquos degree in the same discipline

Under the terms of the MOU NSBE and

ASCE will offer reciprocal memberships

co-sponsor frequent professional develop-

ment continuing education mentoring and

leadership development programming and

promote and support student and local

chapter collaborations The organizations

will also engage in large-scale efforts aimed

at promoting awareness and interest in engi-

neering careers such as an upcoming

IMAX film and educational project ndash

DreamBig (wwwdreambigfilmorg)

Strategic Partnership Leaders of the National Society of Black Engineers (NSBE) and the

American Society of Civil Engineers (ASCE) sign a memorandum of understanding before the

Charles Stark Draper Awards Dinner at the National Academy of Sciences in Washington DC

(left to right) ASCE Executive Director Thomas W Smith III ASCE President Robert D Ste-

vens NSBE National Chair Sossena Wood and NSBE Executive Director Karl W Reid

SBIR and STTR programs bring together

several federal agencies to promote innova-

tion and research around many different

areas of priority For example current

awards support the Administrationrsquos com-

mitment to Alzheimerrsquos disease and other

neuroscience priorities and Brain Research

through Advancing Innovative Neurotech-

nologies (BRAIN) Initiative

Each SBIR Road Tour stop will be hosted

by a local organization committed to sup-

porting technology-based entrepreneurship

and will provide attendees with a face-to-

face opportunity to talk directly to federal

agency program managers and decision

makers

The first series will take place the week of

March 23rd with stops in Louisville Ken-

tucky Nashville Tennessee Atlanta Geor-

gia and Columbia South Carolina The

next stops in the tour during the week of

April 27th are Long Beach Mississippi

Ruston Louisiana Oklahoma City Oklaho-

ma Wichita Kansas and Columbia Mis-

souri Additional tours will hit the north

central and northwest regions Small tech-

nology firms innovators scientists or re-

searchers seeking more information on the

SBIR Road Tour including a listing of all

states to be visited should go to

wwwsbirgov

The highly competitive SBIRSTTR pro-

grams provide the needed impetus for many

advanced technology firms to move from

ideation to commercialization and support

this nationrsquos innovation driven economy

Since the programsrsquo inception there have

been over 150000 awards totaling about

$40 billion that have helped this nationrsquos

innovators de-risk technology and keep the

nation competitive The SBIRSTTR pro-

grams have provided seed funding to com-

panies including Qualcomm iRobot Sy-

mantec and Genzyme

For more information about SBIRSTTR

programs please visit wwwsbirgov

SBIRSTTRmdashContinued from Page 16

RESOURCE SPOTLIGHT BDPA (Black Data Processing Associates) is a non-

profit organization of professionals working in or having interest in the Computer

Science and Information Technology Fields httpsbdpasite-ymcom

DIVERSITY TRENDS

16 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

Successful Sistarsquos To Seek For Business and Personal Success

Black women represent one of the wealthi-

est and most influential demographics on

the planet We are extremely goal-oriented

and career-driven and we are very entre-

preneurial We are more likely to start a

business be successful in business create

jobs and give back to our communities

Many women today are using the internet

as a way to stay connected through social

media network with professionals and start

a new business

During Womenrsquos History Month we wanted

to celebrate Black women who have decid-

ed to develop their careers by producing

online businesses conferences and expos as

well as women only membership sites that

empower and motivate other women by

helping them succeed in life family and

business

Developing a product producing a website

marketing the website and monetizing your

talent is only the beginning to succeeding

online Research the women events and

organizations represented and maybe you

will discover your passion create a new

avenue for wealth and become a Successful

Sista yourself

The goal of Dr Venus Opal Reese is to

teach purpose-driven high-achieving entre-

preneurial Black Women how to identify

monetize and leverage their worth by trans-

forming mindsets creating inspiring and

Rosettarsquos speeches and workshops are

inspiring interactive and informative

designed to help participants take imme-

diate action

Dr Venus Opal Reese

Defy Impossible Business Coach

wwwdefyimpossiblecom Rosetta Thurman

Happy Black Woman

wwwhappyblackwomancom

Sharvette Mitchell

Talk Radio amp Media Coach

wwwsharvettecom

The Sharvette Mitchell Radio Show

features various guests that include

celebrities artists authors small busi-

ness owners public speakers consult-

ants media personality and other influ-

ential people Our goal to motivate

excite and influence

Deborah Owens is hailed as thought leader

and advocate for remedying the wealth

disparities of women and minorities She is

the author of three books most recently

critically acclaimed A Purse of Your Own

An Easy Guide to Financial Security pub-

lished by Simon and Schuster

Deborah Owens

The Wealth Coach

wwwdeborahowenscom

Rachel Wilson Thibodeaux also known

as the SWAG Strategist amp Leverage

Your Brand Coach is Founder and CEO

of SWAG Strategy Solutions SWAG is

an acronym for Strategic Women

Achieve Growth SSS offers business

coaching professional speaking training

and development to women entrepre-

neurs ndash both current and aspiring entre-

preneurs along with sales professionals

Rachel Wilson Thibodeaux

SWAG Strategy Solutions

wwwswagstrategycom

Heal a Woman to Heal a Nation Inc

(HWHN) is a community based organi-

zation that promotes holistic wellness

for women and families through educa-

tion physical and mental health eco-

nomic and self empowerment

Mothyna James-Brightful

Heal a Woman to Heal a Nation

Conference

wwwhwhnorg

Small Business amp Women Empowerment

Coaches

Gina McCualey

Blogging While Brown Conference

wwwbloggingwhilebrowncom

Powerful Events

Blogging While Brown is more than a con-

ference it is a community - an incubator of

creativity collaboration and sustainability

for emerging leaders in digital media and

social change

By Sharon S Gordon

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 17

Ms Ingrid Saunders Jones is the Senior Vice President of

Global Community Connections for The Coca-Cola Com-

pany and Chair The Coca-Cola Foundation (Atlanta GA)

As the leader of Coca-Colarsquos philanthropy efforts the

company has contributed more than $460 million to sup-

port sustainable community initiatives including the His-

panic Scholarship Fund United Negro College Fund

(UNCF) Catalyst the Critical Difference for Women pro-

gram at Ohio State University the International Costal

Clean-up Boys and Girls Clubs of America the National

Council of Negro Women and the World Wildlife Fund to

name a few The Foundation also funds The Coca-Cola

First Generation Scholarship Program for first generation

college students Ms Jones also serves on the boards of

The Coca-Cola Africa Foundation and The Coca-Cola

Scholars Foundation

Extraordinary educator and political leader Mary McLeod

Bethune (1875-1955) founded NCNW in 1935 and envi-

sioned it to be an organization of organizations that would represent the national and in-

ternational concerns of Black women It would also give Black women the opportunity to

realize their goals for social justice and human rights through united constructive action

Today the National Council of Negro Women Inc (NCNW) is a council of 39 affiliated

national African American womens organizations and over 240 sections - connecting near-

ly 4 million women worldwide

National Council of Negro

Women

Ms Ingrid Saunders Jones

Chair wwwncnworg

Successful Sistarsquos To Seek for Business and Personal Success

Lucinda Cross

Activate Conference

wwwactivateconferencecom

Doreen Rainey

Get Radical Conference

wwwgetradicalconferencecom

Jessica Ann Mitchell

Blogger Week

wwwbloggerweekcom

Camika Smith

The BOSS Network

wwwthebossnetworkorg

A dynamic seasoned and no-nonsense

personal and business coach she is the

Founder of the RADICAL Success Insti-

tute and Vice President Operations

Transformation Division in the Steve Har-

vey World Group Focused on showing

people how to take their goals and make

them a reality shersquos built her career

around teaching and training individuals

entrepreneurs and executives on systems

and methods to accelerate success

The Art of Activation is a life changer and

will give you key tactics and strategies to

run in hot pursuit towards your personal

professional and global purpose Founder of

the popular Activate Conference Held

annually Activate presents a series of in-

formative events with the purpose of

ldquoactivatingrdquo the power inside of women

Blogger Weektrade 2015 is a multicultural

festival of bloggers journalists and

social media mavens hosted by Black

Bloggers Connect

As a collective The BOSS Net-

work supports women in their journey to

become independent and successful in

their endeavors utilizing network-

ing Working towards one simple

goal BOSSreg is ldquoBringing Out Successful

Sistersrdquo to build relationships and net-

works to structure a foundation where

women feel supported in their holistic

lives

LaShanda Henry has been developing

websites for over 10 years She owns over

15 web properties and is most passionate

about two things creating positive web-

sites for people of color and helping wom-

en entrepreneurs learn how to build suc-

cessful businesses online

Ms Henry graduated Columbia University

and received her bachelorrsquos degree in

Computer Science in 2002

ldquoMy lifersquos mission is to motivate inform

inspire connect With my mother in mind

I do what I do for parents looking to better

their childrenrsquos lives and for women striv-

ing to live their dreams I love to share

information and build communities online

Itrsquos what I do and who I amrdquo

Some of LaShandarsquos most popular websites include bull Multiple Shades of You Online (an African American Web Portal)

bull BBWO ndash Social Network for Women Entrepreneurs

bull SistaSense Money and Marketing blog

LaShanda Henry

Founder of Black Business Women

Online

Wwwmybbocom

National Organization Online Entrepreneur Success

18 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

BUSINESS TRENDS

Leading the Way ndash Women Leaders Matter

When it comes to successfully running a

business and managing employees women

clearly lead the way ndash Women Leaders

Matter A recent survey conducted by the

Pew Research Center found that most

Americans see women as stronger than or

equal to men when it comes to key leader-

ship traits From being honest and treating

employees fairly to mentoring staff women

executives and managers come out ahead

Thatrsquos great news because recognition of

the many attributes women bring to leader-

ship roles further reinforce the positive im-

pact women have in todayrsquos business world

Add to this the fact that according to new

research from Expert Market the number of

women-owned businesses has nearly dou-

bled in the last 20 years itrsquos easy to see

how women leaders are leading the way

Here are more reasons why women leaders

matter

Shake It Up

Letrsquos face it women leaders shake things

up Men have inhabited corner offices and

board rooms ndash not to mention seats in Con-

gress ndash far too long Having more women in

leadership roles in business as well as a

stronger presence in local and national poli-

tics helps maintain the balance and keeps

the playing fields even

Create Awareness

As women executives take on more and

more significant roles in business it helps

create an awareness of the value profession-

al women bring to a company Whenever

we read about the successes of a top CEO

such as Yahoo Incrsquos Marissa Meyer or

cheer on a woman who has left another

crack in the proverbial glass ceiling we feel

empowered and impassioned to continually

strive for our own professional goals

Encourage Workplace Diversity

As part of a diverse group women business

owners managers and executives are aware

of the many roadblocks they may encounter

on the way to success For those reasons

women leaders are in the perfect position to

pave the way for others by fostering diver-

sity in their companies And although a

recent study found that women bosses are

often penalized for hiring and promoting

other women and minorities we must con-

tinue to move forward ldquoContinue to recruit

diverse talent to meet diversity quotas and

build an environment of color creativity

and culturerdquo says Star Jones President

ldquoMake workplace diversity and inclusion a

corporate priorityrdquo

Inspire the Next Generation

Perhaps the most important reason why

women leaders matter more than ever is the

excitement they ignite in the next genera-

tion of young women Having role models

You do this of course through network-

ing If you want to network with important

people you have to know where they are

and get yourself therehellip

Here are a few ways to do that

Power network within traditional chan-

nels Go to your companyrsquos events

when you get priceless face time with

higher-ups In addition build your net-

work upon the classic infrastructures of

family friends your college alumni

group and professional associations

Join a networking group Find one

whose members span every industry

that will give you a broad understand-

ing of other businesses and exposure to

new clients

Connect with everyone That means

networking up down and sideways

Donrsquot think that to make the CEO chair

by age forty-five you should only in-

teract with managers VPs and trus-

tees Get to know the folks in the mail-

room and the coffee shop janitors the

newsstand operator security officersndash

you never know who might offer a

golden nugget of information that be-

comes your jackpot

Find lsquoem Research where your dream

team members work out get coffee

and eat lunch I am not advocating that

you become a stalker as that would

defeat your purposehellip if you become a

friendly face in your potential dream

team memberrsquos kickboxing class and

then ease into chit-chat and get to know

them slowly you can

ultimately introduce

yourself as a business

owner and propose that

they consider joining

your innovative ven-

ture

Bottom Line Trust

that the law of attrac-

tion will deliver the right people to you with

the best chemistry fit and timing And you

will magically click with your team to live

your dream

Be Where Important People Are

Darnell Smith is the

FounderCEO of Busi-

ness in the Black a online

media and marketing

company based in Dallas

Texas http

businessintheblackcom

Joining a networking

group and attending

annual business net-

working conferences

are a great way to

connect with like-

minded business pro-

fessionals

NAPW defines success as owning your

own power As the largest most-

recognized networking organization of pro-

fessional women in the country spanning

virtually every industry and profession the

National Association of Professional Wom-

en (NAPW) is a powerfully vibrant net-

working community with over 600000

members and nearly 300 Local Chapters

NAPW members have diverse backgrounds

beliefs perspectives and lifestyles with one

common bond - their ability to succeed -

See more at httpwwwnapwcom

By Star Jones Esquire President of National Association of Professional Women

Star Jones Esq

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 19

TECH TRENDS

GET YOUR SITE STATS CALL UTS AT 888-885-5552

Changes In Technology Can Present Opportunity For Small And Midsize Businesses

(NAPSI)mdashThanks to new technology itrsquos

an exciting time for small and midsize busi-

nesses Thatrsquos because many are finding

that increased access to new technologymdash

such as cloud and mobile solutionsmdashcan

provide access to services that were never

within their reach before helping them

grow and be more productive

They are also finding that using old or out-

dated technology can hinder a companyrsquos

ability to do business in a number of

waysmdashfrom security risks and compliance

issues to not being able to implement even

modest changes or updates in software all

of which can significantly hamper a compa-

nyrsquos ability to be successful and competi-

tive

A Shift In Technology

The beginning of one era in technology

often means the end or phasing out of an-

other For example to accommodate the

shift toward modern technology used by a

growing number of small and midsize busi-

nesses Microsoft will end support for Win-

dows Server 2003 on July 14 2015

This means that security patches and up-

dates will no longer

be available after

this period resulting

in a less stable and

less secure techno-

logical infrastructure

if no action is taken

However the good news is that a variety of

easy-to-integrate options are available for

those ready to upgrade including Microsoft

Azure the companyrsquos cloud platform

Cloud solutions such as Azure are designed

to provide small and midsize businesses

with the ability to scale up or down to take

advantage of opportunities or cut costs all

based on their needs

Numerous Benefits

Many small and midsize businesses report

that moving to a cloud platform like Azure

provides a range of benefitsmdashincluding

increased backup capacity enhanced disas-

ter recovery capabilities consistent compli-

ance with regulatory demands and access to

the most modern applications These bene-

fits can help small and midsize businesses

move faster

reduce costs

and ulti-

mately be

more produc-

tive

bull Backup Todayrsquos businesses generate

more data than ever before The cloud of-

fers reliable and economical backup for

data for businesses of any size and it even

automatically replicates data to help guard

against unexpected hardware failures

bull Disaster recovery Backup is a great so-

lution to protect your business from data

deletion and corruptionmdashbut it isnrsquot the

only important factor when it comes to data

Disaster recovery with Azure means your

companyrsquos data and applications will be

replicated in the cloud and accessible at any

time should anything happen to your physi-

cal location

bull Compliance With data security comes

legal and regulatory requirements With

cloud platforms like Azure your security

software will be continually updated mak-

ing it easy for your business to ensure it

remains compliant with unique industry

requirements

bull Modern applications The cloud pro-

vides the infrastructure platform and cus-

tom-made solutions in one place rather

than having to cobble solutions together

piece by piece This helps make it possible

for small or mid-size companies to spend

less time troubleshooting IT issues and

more time on activities that will drive the

business forward

Now is the time to plan your transitionmdash

and Microsoft is here to help For more

information please visit

wwwmicrosoftcomen-usserver-cloud

productswindows-server-2003 To find a

Microsoft partner in your area to assist in

your cloud transition visit

wwwpinpointmicrosoftcom

By embracing more modern up-to-date

technologies small and midsize business-

es are able to innovate in a way that al-

lows them to outpace the competition

WBC OHIO Announcement DreamBuilder

The Womens Business Center is now offering an online interactive Business Plan

DreamBuilder is a unique multi-leveled business skills training program created to help women build their dream of starting or growing their own business The 12 courses teach the basics of starting and growing a business including topics such

Rewards and Challenges of Being an Entrepreneur

Developing Your Business Idea

Who is Your Customer

Who is Your Competitor

Marketing Strategy

The significance of Branding

Pricing and so much more Upon completion you will have an edita-ble business plan Through our online tool you will become a part of the WBC DreamBuilder community You can communicate with other participants through discussion boards and messaging options In addition you will find various sample business forms and useful templates for your business Register at httpwwwdreambuilderorgwbcohio Contact us for further information (614) 732-0981

Empowering women entrepreneurs with the resources and tools to create strong sustainable business

20 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

REAL ESTATE TRENDS

HOME amp STYLE TRENDS

Five Quick Ways To Upgrade Your Home For Resale

(NAPSI)mdashWhether yoursquore considering

cashing in on your equity downsizing trad-

ing up moving for a change of scenery or

relocating for better prospects a few smart

investments and improvements can help

your home stand out from the competition

so you get top dol-

lar Even if yoursquore

not planning on

moving anytime

soon these strate-

gies can maximize

your homersquos value

and increase its

marketability

bull Sprucing up the

exterior If you

think yoursquoll have a

few years before

you move work on

your landscaping

now to give plants

time to mature

Look for easy-care

perennials such as hostas which multiply

on their own If you have less time you can

still achieve a quick makeover by power

washing paths and siding painting or up-

grading your front door and keeping the

lawn watered and weeded

bull Removing eyesores inside Some minor

adjustments can help buyers recognize

whatrsquos great about your home Swap out-

dated fixtures remove wallpaper and give

everything a deep clean Replacements

donrsquot have to be top of the line they just

need to eliminate hang-ups for potential

buyers

bull Improving the kitchenmdashto a point You

probably wonrsquot recoup the cost of a full

kitchen renovation but smaller projects such

as upgrading appliances and painting or

refinishing cabinets can modernize the

space

bull Refreshing rooms with neutral paint This is a time-honored tip for a reason

While seeing your favorite bold hues on the

walls makes you happy potential buyers

may not agree A fresh coat of neutral paint

can help them envision their own belong-

ings in the space

bull Focusing on energy efficiency The right

energy-smart upgrades can assure buyers

theyrsquore seeing an efficient home where util-

ity bills can be minimized Adding insula-

tion to the attic and walls can make a dra-

matic improvement in many homes Con-

sider the windows as well Adding a heat-

rejecting window film such as 3M Sun

Control Window Film can reduce cooling

costs and typically does not change the win-

dowsrsquo appearance Since the window film

can reject up to 99 percent of UV rays it

can protect the investment you made in

your hardwood floors rugs window treat-

ments furniture and artwork

Learn More

For further facts visit www3Mcom

homeimprovement

(NAPSI)mdashThere could be good news for

many households The garage can be so

much more than a storage room where you

hide your kidrsquos soccer cleats lawn mower

and old yearbooks With these five tips you

can make it as organized functional and

aesthetically pleasing as any room in your

house

1 For many the garage is the pri-

mary entry and exit point to the

home but it can also serve as a

terrific storage space for emergen-

cy supplies Check to make sure

your home emergency kit is up to

codemdashreplace batteries in flash-

lights and replenish your canned

food and medical supplies You

may not need them every day of

the year but itrsquos better to be safe

than sorry Also ensure that you

have backup power sources availa-

ble in the event of an outagemdasha

home generator and backup battery for your

garage door opener are proven solutions

that will help maintain accessibility and

functionality for your family no matter the

circumstance

2 While reorganizing take some time to

check your garage door Test the alignment

by disconnecting the door from the opener

once itrsquos disconnected you should be able

to lift the door easily with one hand If the

door is stuck or difficult to lift you should

call an authorized dealer for an inspection

Also be mindfulmdashif your garage door

opener was installed prior to 1993 itrsquos

probably time to have it replaced as it may

not be equipped with the latest safety fea-

tures such as photo eyes

3 When cleaning the garage homeowners

tend to think of horizontal spacemdashclearing

out boxes on the floor moving gardening

equipment and power tools over to the

sidemdashbut freeing up vertical space can be

just as important Instead of piling contain-

ers on the floor think about installing wall

shelves to maximize space If you want to

clear up additional overhead for a larger

car a hanger for bikes or other large pieces

of sporting equipment consider replacing

your overhead garage door opener

4 Yoursquove organized and upgraded your

garage but yoursquore not done yetmdashyou need

to be sure your garage is a safe place for

friends family and pets Store flammable

propane tanks outdoors and invest in a 5- or

10-pound fire extinguisher in case of emer-

gencies Lock up any other dangerous

chemicals

5 A good cleaning ultimately helps in-

crease convenience and peace of mind and

that premise can extend beyond organiza-

tional tips

Creating a clean functional space will pro-

vide the peace of mind you want and de-

serve You can turn your home into an or-

ganized retreat and your garage into a func-

tional space-saving area you can enjoy year

after year

Spring Cleaning 101 Find Extra Funds and Freedom By Decluttering Your Garage

How a few quick touch-ups can create added value to your

home

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 21

TRENDY PALETTE

(NAPSI)mdashSo many people are grilling out-

doors year-roundmdasheven when temperatures

dip below freezingmdashthat Weber Grills the

company that launched the grilling revolu-

tion more than 60 years ago has released its

top tips for hearty grillers who simply

wonrsquot give up the distinctive flavors that

only an outdoor grill can deliver

ldquoMore than half of grill owners grill year-

roundmdashand 35 percent grill when the

temperature drops below freezingrdquo

said Kim Lefko Executive Vice Pres-

ident AMERICAS Weber-Stephen

Products LLC ldquoOur annual Weber

GrillWatch Survey reveals the top

reason people brave the cold is be-

cause they feel everything tastes better

grilled They also tell us itrsquos because

they see grilling as an adventure itrsquos

lsquome timersquo and itrsquos lsquofootball seasonrsquordquo

Whether grilling for one or two or to

add some flair to your next party be sure to

bundle up on your way to the grill and arm

yourself with these essential tips from We-

ber

bull Plan on adding five to 10 minutes to the

normal time it takes to preheat your grill in

the warmer months

bull Even when itrsquos cold outside never grill in

an enclosed space that can trap deadly car-

bon monoxide such as inside a garage or

under an overhang

bull If yoursquore lookinrsquo you ainrsquot cookinrsquo Resist

the urge to lift the lid Repeatedly opening

the grill will let precious heat escape ulti-

mately increasing your grilling time

bull Use a thermometer to measure the internal

temperature of foods for delicious results

every time

bull Have backup fuelmdashcharcoal and pro-

panemdashon hand in the winter as the grill will

typically require more fuel than during the

warmer months

bull Grill what you know Cold weather is the

time to stick with the tried-and-true recipes

you know by heart to maximize efficiency

at the grill

bull Position gas grills so the wind is perpen-

dicular to the gas flow and not blowing the

flame down the burner tubes

bull Keep your grill covered to protect it from

the elements

bull Snow gloves are not barbecue gloves

Make sure you have on heat-resistant

gloves when operating your grill

For additional cold weather grilling tips

visit wwwwebercomweber-nationblog

how-to-grill-in-the-winter

Essential Tips For Year-Round Grilling

888-885-5552 inforbantrendsetterscom

URBAN TRENDSETTERS INTRODUCES

NEW APPS FOR RESTAURANTS amp MORE

22 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

HEALTH AND WELLNESS

by Bruce Johnson

heart attack survivor and news reporter-

anchor

(NAPSM)mdashldquoForty-two-year-old black

male probable heart attackrdquo To this day

the paramedicsrsquo words as they rushed me to

a Washington DC hospital ring in my

ears

It began as a normal Thursday cover-

ing news as a street reporter in the

toughest part of our nationrsquos capital

When the severe pain in my chest

began I tore open the top buttons of

my dress shirt and loosened my tie to

no avail After a few failed attempts

to shake off the pain I was rushed by

ambulance to the local hospital

As I was rolled into the emergency

room my shirt was cut off an IV

needle was stuck in my arm and

monitoring leads were stuck to my

chest I was given medication to dis-

solve any blood clots and restart

blood flow to my heart An electrocardio-

gram showed that I had had a type of heart

attack called ldquothe widow makerrdquo An artery

was abruptly and completely blocked Fifty

percent of patients who have this type of

heart attack die before they get to the hospi-

tal

My cardiologist was concerned I was

young to be having a heart attack and was

outwardly in good health

Two years before my heart attack with a lot

of help I had quit smoking and eliminated

all alcoholic drinks However my job as a

reporter for a top news station was inherent-

ly stressful I often grabbed fast food as I

tried to balance professional responsibilities

with family time It had all caught up with

me

Later that night my chest pain came back

and I was flown to another hospital where

an emergency angioplasty was performed to

widen the obstructed artery

I was in intensive care for several days be-

fore starting inpatient cardiac rehab Within

2 weeks I was walking and ready to go

home I continued my supervised cardiac

rehab as an outpatient for another 6 weeks

Determined to learn why I had my heart

attack and what I could do to prevent anoth-

er one I relied on what I did best research

and investigation I asked my family about

our history of cardiovascular disease I read

articles and listened intently when the nurs-

es and doctors explained about my blood

pressure pulse weight and medications I

worked with a nutritionist who told me that

if I ate mostly fresh fruits and vegetables

broiled fish and chicken and lower-fat

foods I could occasionally enjoy spare ribs

at family get-togethers

I had always been athletic before my heart

attack but I knew I needed an activity that

Hey Man Itrsquos Time We Have A Heart-to-Heart

Continued on Page 23

Bruce at work amp play

after surviving heart

attack

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 23

DIET FREE LIFE PROUD SPONSORS OF THE NEW UTS

FITS amp TRENDY MAGAZINE gave me control of my heart speed I start-

ed by running on a treadmill and then

moved my runs outside I listened to my

body but wasnrsquot afraid to push myself

I saw my doctors regularly to make sure

my heart was functioning at its best My

health care team was stunned by my recov-

ery often calling me a miracle which felt

great But not as good as knowing I was

living healthy tracking and controlling my

blood pressure and taking care of myself

Despite my progress I needed to prove to

myself that I was healthy Since running

had be come my passion I entered the

Marine Corps Marathon With clearance

from my doctor on October 22 2000mdash

eight years after my heart attackmdashI ran

262 miles When I crossed the finish line

I knew my heart attack hadnrsquot defeated or

defined me

I know I was spared My story could have

turned out differently and I am grateful for

this gift of life But do you know what

This could be you Heart disease remains

the leading cause of death in America

If you learn anything from my story I

hope itrsquos that YOU have to take care of

yourself and your heart No one else can

do it for you During American Heart

Month and all through the year make

your heart a priority Know your blood

pressure and keep it in control Donrsquot

smoke Eat less fatty salty and greasy

food and more fruits and vegetables Make

an appointment with your doctor Free

resources and information are available

from Million Hearts at

http1usagov1AU65x6 Take it from

me taking action today could save your

life tomorrow

HeartmdashContinued From Page 22

24 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

BEAUTY AND FASHION TRENDS

Inspiring Beauty 50 Years of Ebony Fashion Fair

The first-ever exhibition on the Ebony

Fashion Fair Inspiring Beauty explores the

50-year history of the charity fashion spec-

tacle that redefined the concepts of beauty

style and empowerment for African Ameri-

cans by examining the history of the show

and its director and producer Eunice W

Johnson

Inspiring Beauty showcases nearly 100 ob-

jects including ensembles and accessories

displayed on fully stylized mannequins to

recreate the runway experience as well as

archival photographs video and Johnsonrsquos

personal effects to tell the full story of these

unparalleled events At the center of this

dynamic show are the stunning gowns

feathered coats and statement designs seen

in the 40 garments selected from a collec-

tion of thousands Johnson amassed in five

decades

Works by designers including Stephen

Burrows Christian Dior Christian La-

croix Bob Mackie Missoni Jean Patou and Sarli illustrate themes of vision inno-

vation and power as exemplified by John-

sonrsquos entrepreneurial spirit flair for fash-

ion and philanthropic goals as co-founder

of Johnson Publishing Company publisher

of Ebony and Jet magazines

Exhibition highlights include garments

from fashion greats such as Valentino

Pierre Cardin and Alexander McQueen

for Givenchy before they reached world-

renowned status An Yves Saint Laurent

lsquoPicassorsquo cocktail dress Nina Ricci even-

ing ensemble of a shirred jumpsuit and ruf-

fle coat Karl Lagerfeld for Chloeacute beaded

gown Vivienne Westwood animal print

evening gown and Emanuel Ungaro two

piece bridal gown are examples of the spec-

tacular trends of fashion and attitude of

style

Developed by the Chicago History Museum

in cooperation with Johnson Publishing

Company Inspiring Beauty offers an un-

precedented multisensory experience to

visitors who have never attended an Ebony

Fashion Fair as well as reconnects those

who experienced it first-hand

TOUR SCHEDULE Museum of Design Atlanta GA

October 18 2014 ndash January 4 2015

Milwaukee Art Museum WI

February 5 2015 ndash May 3 2015

Minnesota History Center St Paul MN

May 22 2015 ndash August 16 2015

Charles H Wright Museum of African

American HIstory Detroit MI

September 18 2015 ndash January 3 2016

Memorial Art Gallery of the University

of Rochester NY

January 30 2016 ndash April 24 2016

Bellevue Arts Museum WA

May 20 2016 ndash August 12 2016

The George Washington University Mu-

seum and The Textile Museum Wash-

ington DC February 10 2017 ndash June 4 2017

Eunice Johnson at work 1970 Photo

courtesy of Johnson Publishing Compa-

Eunice Johnson with designer Yves

Saint Laurent 1972 Photo courtesy of

Johnson Publishing Company LLC

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 25

ldquoMaking pretty faces is my specialty

Sara King

Professional Makeup Artist

614-900-1033 wwwstyleseatcomsarakingbeauty

Special

Events

Free-Lance

Make-Up Parties

BEAUTY amp FASHION TRENDS

Available at DrsquoAndrearsquos Hair Studio

DrsquoAndrea Brown Master Designer

2151 E Dublin Granville Road Suite F

Columbus OH 43229 P 614-636-2298

5 STAR HAIR MAYVEENCOM

Natural Straight

Deep Wave

Curly Wave

Loose Wave

FREE BUSINESS OPPORTUNITY

CALL TODAY

If yoursquore like me yoursquove got a random col-

lection of carrier and essential oils some-

where in your beauty arsenal If yoursquore like

me said random collection of essential and

carrier oils is mostly just sitting there col-

lecting dust and taking up space on your

shelves Many of us aspire to be gung-ho

DIY mixtresses in our down time but life

doesnrsquot always have that in store for us In

fact sometimes we buy products we donrsquot

need and make aspirational plans that wersquore

going to learn how to use them That

doesnrsquot always happen Irsquom here to help

you sift through the clutter

First things first ndash let me introduce you to a

recipe book you should check out ndash Natural

Beauty Alchemy Make Your Own Organic

Cleansers Creams Shampoos Serums

Balms and More Itrsquos written by fabulously

named licensed pharmacist and expert

healthcare professional Fifi M Maacaron

and features more than 100 easy to follow

recipes for skin and body IMO itrsquos pret-

ty light on hair recipes but it offers helpful

and simple recipes for bellas who want to

make their own toner or serum or even per-

fumes from essential oils With permission

from the publisher I got access to a few

exclusive recipes ndash you gotta get the book

for the rest I specifically requested the

breakdown for the ldquo3-in-1 Lazy Blendrdquo ndash

you KNOW I love a good multi-use prod-

uct A DIY multi-use product SOLD

Herersquos the breakdown courtesy of The

Countryman Press

3-in-1 Lazy Blend ndash Makeup Remov-

er Toner amp Night Oil

What could be better than a makeup remov-

er that is also a toner and an anti-aging

night oil all in one bottle This formula

softens the skin and nourishes it While the

composition of jojoba oil is very close to

that of the skinrsquos own lipids and it doesnrsquot

clog pores wheat germ oil is rich in vita-

mins and minerals that prevent aging

Chamomile tea and rose water are extreme-

ly skin friendly and help alongside glycer-

in balance moisture levels Keep this oil-

water mix handy especially when you have

little time and energy left at the end of the

day

INGREDIENTS 2 ounces (60 ml) rose water

1 tablespoon almond oil

1 tablespoon jojoba oil

1 tablespoon wheat germ

1 ounce (30 ml) chamomile tea (at room

temperature)

1 teaspoon glycerin

5 drops vitamin E oil

Note You can substitute witch hazel for

rose water in case of oily skin

INSTRUCTIONS 1 Mix the above ingredients adding one at

a time Shake well and then transfer to a

spray bottle

2 Shake vigorously to disperse oil droplets

before spraying onto a cotton disc or ball

Wipe the face and neck repeating if neces-

sary to remove makeup completely

3 You do not need to rinse or follow with a

toner or night oil because this formula does

it all

4 Store the bottle in a cool place away from

sunlight and heat

Try This DIY Beauty Recipe ndash the 3-in-1 Makeup Remover Toner amp Night Oil

By Patrice Grell Yursik

Founder Afrobellacom

26 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

ARTS AND ENTERTAINMENT

NEW YORK NY and UNIVERSAL CITY Calif ndash The biggest names in en-tertainment will bring the music of the iHeartRadio app to life on Sunday March 29 for the second edition of the iHeartRadio Music Awards hosted by Oscar and Grammy award winning actor and musician Jamie Foxx The event will air live on NBC from 8-11 pm ETPT from the historic Shrine Auditorium in Los Angeles and will be broadcast sim-ultaneously on iHeartMedia stations na-tionwide and across the iHeartRadio

digital music platform

The three hour telecast will truly reflect Americarsquos favorite music and will show-case the yearrsquos most popular artists and songs determined by the iHeartRadio Chart and fan voting through iHeartRa-dio stations nationwide The evening will include performances by Rihanna Iggy Azalea Sam Smith Madonna Ja-son Aldean Jamie Foxx Meghan Trai-nor Jason Derulo Jennifer Hudson Kelly Clarkson Snoop Dogg Nate Ruess Alesso and Florida Georgia Line

along with appearances from Taylor Swift and more This yearrsquos iHeartRa-dio Music Awards will also feature un-

expected collaborations from some of

the top names in music

ldquoThis is the night we celebrate the big-gest songs and artists we played for fans on our iHeartRadio stations across America and on the iHeartRadio app over the past year along with a look at whats coming in 2015rdquo said John Sykes President of Entertainment En-terprises for iHeartMedia Inc ldquoAnd who better to host than both a Grammy win-ning musician and Oscar winning per-former Jamie Foxx This is going to be an amazing star packed Sunday night of

music on NBC

ldquoIrsquom so excited that Jamie Foxx is taking the reins at this yearrsquos iHeart awards He is the perfect choice to lead this extraordinary night of music and celebrity artists said Paul Telegdy President Alternative and Late Night

Programming NBC Entertainment

2014 was such an incredible year for so many artists across different genres so

its great to see them get the recognition they deserve said Tom Poleman Pres-ident of National Programming Platforms for iHeartMedia Whether theyre new to the scene or industry veterans each artists journey is exciting to follow from their first radio spin to their first

iHeartRadio Music Award nomination

The iHeartRadio Music Awards is the night in music where the indus-tryrsquos top artists get to shine in a relaxed and fun atmosphere and celebrate their own achievements as well as those of their peersrdquo said Ian Stewart President of Done +

Dusted Inc

Category finalists for the iHeartRa-dio Music Awards were announced on February 4 with 2014 iHeartRa-dio Innovator Award winner Pharrell Williams making a special appear-ance on NBCrsquos TODAY show to

reveal this yearrsquos Artist of the Year nomi-nees Social voting through iHeartRadio stations nationwide for the Best Lyrics Best Fan Army and Renegade catego-ries will run through Friday March 20 Category finalists (by alphabetical order) are

JAMIE FOXX TO HOST IHEARTRADIO MUSIC AWARDS LIVE ON NBC Sunday March 29 (8-11 PM ETPT)

Rihanna Iggy Azalea Sam Smith Taylor Swift Madonna Jason Aldean Jamie Foxx Meghan Trainor Jason Derulo Jennifer Hud-son Kelly Clarkson Snoop Dogg Nate Ruess Alesso and Florida Georgia Line

Continued on Page 27

Jamie Foxx

Rihanna

Snoop Dogg

Jennifer Hudson

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 27

EVENTS

The Urban Trendsetters List of 2015 Media Sponsorship is GROWING NATIONALLY amp FAST

Events Include but NOT limited to

Whorsquos Who Publishing Book Unveiling Receptions for Atlanta GA other city announcements soon

The African American Male Wellness Walk Atlanta Detroit Washington DC Niagara Falls

2015 Champions of Diversity and Career town Network Career Fair-Columbus OH and Atlanta GA

The African American Film Festival-New York City

FOR MORE INFORMATION ON ADVERTISING SPONSORSHIP OR VENDOR OPPORTUNITIES LOG ONTO WWWURBANTRENDSETTERSCOM EVENTS

CALL Mykayla Bryant or Sharon S Gordon at 888-885-5552

EMAIL mykaylaurbantrendsetterescom or Sharonurbantrendsetterscom

Artist of the Year

Ariana Grande

Iggy Azalea

Luke Bryan

Sam Smith

Taylor Swift Song of the Year

All About That Bass - Meghan Trainor

All of Me - John Legend

Happy - Pharrell Williams

Shake It Off - Taylor Swift

Stay With Me - Sam Smith Best Collaboration

Bang Bang - Jessie J + Ariana Grande + Nicki Minaj

Dark Horse - Katy Perry featuring Juicy J

Fancy - Iggy Azalea featuring Charli XCX

Problem - Ariana Grande featuring Iggy Azalea

Talk Dirty - Jason Derulo featuring 2 Chainz

Best New Artist

Bastille

Cole Swindell

Iggy Azalea

Meghan Trainor

Sam Smith Country Song of the Year

Bartender - Lady Antebellum

Burnin It Down - Jason Aldean

Dirt - Florida Georgia Line

Give Me Back My Hometown - Eric Church

Play It Again - Luke Bryan Hip HopRampB Song of the Year

Dont Tell Em - Jeremih featuring YG

Drunk in Love - Beyonceacute featuring Jay Z

Flawless - Beyonceacute

Loyal - Chris Brown featuring Lil Wayne and Tyga

New Flame - Chris Brown featur-ing Usher and Rick Ross

Dance Song of the Year

Animals - Martin Garrix

Blame - Calvin Harris featuring John Newman

La La La - Naughty Boy featuring Sam Smith

Summer - Calvin Harris

Waves - Mr Probz

Alternative Rock Song of the Year

Come With Me Now - KONGOS

Do I Wanna Know - Arctic Mon-keys

Fever - The Black Keys

Something From Nothing - Foo Fighters

Take Me to Church - Hozier Best Lyrics

All of Me - John Legend

Blank Space - Taylor Swift

Counting Stars - OneRepublic

Habits (Stay High) - Tove Lo

Stay With Me - Sam Smith

Thinking Out Loud - Ed Sheeran

Best Fan Army

5SOSFAM - 5 Seconds of Summer

Arianators - Ariana Grande

Bey Hive - Beyonceacute

Team Breezy - Chris Brown

Sheerios - Ed Sheeran

Church Choir - Eric Church

Directioners - One Direction

Selenators - Selena Gomez

Mendes Army - Shawn Mendes

Swifties - Taylor Swift Renegade Award presented by the All New 2015 Jeep Renegade

Brantley Gilbert

Charli XCX

Hozier

Iggy Azalea

Meghan Trainor

This year the iHeartRadio Music Awards is partnering with the Jeep brand to pre-sent the first-ever ldquoRenegade Awardrdquo The ldquoRenegade Awardrdquo celebrates emerging standout artists who have bro-ken boundaries while staying true to themselves These artists defy conven-tion to create new musical lanes that are distinctly their own They are authentic and passionate with the talent to stretch the limits and do something extraordi-

nary

The iHeartRadio Music Awards will be executive produced by John Sykes Tom Poleman and Liz Kelly of iHeartMedia along with Ian Stewart and Hamish Hamilton of Done and Dusted Inc who will also produce the show for NBC Stu-

dios Hamilton will also direct

Proud partners of this yearrsquos events in-clude the All New 2015 Jeep Renegade

and Taco Bellreg

For breaking news and exclusive iHeartRadio Music Awards content visit iHeartRadiocomawards or follow the social buzz on Twitter Facebook Insta-

gram and Google +

IHeart - Continued From Page 25

ARTS AND ENTERTAINMENT

28 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

TRAVEL TRENDS

FOR VENDOR AND SPONSORSHIP INFORMATION CONTACT SHARON S GORDON 888-885-5552

(NAPSI)mdashFor those looking to take an

upscale road trip but who want to get the

most for their money there are several tips

and tricks to keep in mind when planning a

getaway

Time Your Trip-If your dates are flexible

try traveling to your selected destination

during its off-season Hotels often drop

their rates to attract business when crowds

thin out and you can score a great deal

while avoiding a tourist rush Try a moun-

tain destination before ski season is in full

swing or a famous site such as the Grand

Canyon on a weekday during the school

year

Take Advantage of Luxury Partnerships-

Luxury brands often partner to provide their

customers with added value To take your

road trip up a notch from the moment you

pull out of your driveway a special edition

Crafted Line of vehicles from Lexus comes

equipped with a beautiful two-piece set of

tailor-made Tumi luggage The Lexus

Crafted Line features an Ultra White exteri-

or with Obsidian door handles side mirrors

and grille Eye-catching seats contrast

stitching headrests and door panels are

either two-tone BlackScarlet or Black

Cabernet Models include IS 250 F SPORT

LS 460 F SPORT and GS 350 F SPORT in

RWD and AWD RX 350 AWD F SPORT

and ES 350

The limited edition Tumi duffel bag set was

specifically designed to match the vehicles

for grille-to-trunk coordination Lexus own-

ers can find additional pieces of this origi-

nal luggage set and other exclusive offers at

LexusDriverscom A Meguiarrsquos New Car

Care Kit is also included as another extra

bonus for Crafted Line owners

Search for Package Deals-Regardless of

when you travel try to look for a hotel of-

fering a package deal to capitalize on your

travel investment Many upscale hotels of-

fer credit toward their on-site restaurants

bars or spas when you book in advance

online Hotels in areas such as Napa Valley

or other wine country destinations may

partner with nearby wineries to offer its

guests exclusive deals on tastings and tours

For example The Allison Inn amp Spa in Or-

egonrsquos Willamette Valley offers Lexus

owners the chance to sample three distinc-

tive local wines and receive a complimen-

tary bottle of their favorite The resort also

has an on-site fleet of Lexus vehicles avail-

able for guests to drive eliminating the

need for a rental car

Take the Scenic Route-The great thing

about road trips is that you can skip the

crowded expensive attractions and enjoy

the view from the comfort of your car seat

And all passengers will be happy to spend

more time taking in free scenic sites along

the way Take advantage of natural wonders

and roadside attractionsmdashsuch as New

Yorkrsquos scenic Finger Lakes region or

kitschy Route 66 sitesmdashwhenever possible

With these tips and tricks and a little ad-

vance planning yoursquoll save time and money

while elevating your road trip Find out

more at wwwLexuscomcraftedline

Elevate Your Next Road Trip By Seeking Out Added Value

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 29

AUTO TRENDS

When The Check Engine Light Is On Donrsquot Ignore It

Donrsquot take this lightly One of the most

vital signals of an improperly functioning

vehicle is the check engine light and when

illuminated it alerts the driver to a variety

of existing potential problems Neverthe-

less vehicle checkups

during car care events

throughout the country

reveal that the check en-

gine light is on in nearly

one out of 10 vehicles

Some common malfunc-

tions that can cause the

check engine light to illu-

minate include a faulty

oxygen sensor mass air-

flow sensor or spark

plugs and wires If the light flashes the

condition is more critical and must be

checked immediately to prevent severe

damage which may include catalytic con-

verter damage

ldquoWhen the check engine light comes on it

means that a vehicle system such as the

ignition fuel injection or emission control

is not operating properly even if the vehicle

appears to be running normallyrdquo explained

Rich White executive director Car Care

Council the source for the ldquoBe Car Care

Awarerdquo campaign promoting regular vehi-

cle care maintenance and repair

ldquoA glowing check engine light doesnrsquot

mean you have to immediately pull the car

to the side of the road but it does mean you

should get the car checked out as soon as

possible Ignoring the warning light could

result in costly repairs At the very least the

light could alert you to an engine problem

that is negatively impacting fuel economyrdquo

he added

When scheduling service make sure the

automotive shop that examines your vehicle

has professional technicians who are trained

and certified in OBDII diagnosis and repair

The technician will connect your vehiclersquos

computer system to a diagnostic scan tool

which will indicate why the light was acti-

vated

At the same time the technician can ana-

lyze idle speed throttle response engine

temperature fuel system pressure manifold

vacuum exhaust emission levels and many

other key indicators Once the problem is

fixed the carrsquos computer is reset to initiate

its release process The technician should

then be able to tell you what needs to be

done and discuss potential warranty cover-

age and further testing if necessary

For a free ldquoCar Care Guiderdquo or for further

information visit wwwcarcareorg

Donrsquot be in the dark

about your enginersquos

problem when the check

30 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

Christa Payne Area Manager 614-778-1958

christapayneaolcom Undercoverwearcomchristapayne

Call me to book your Special Girls Night Party

Business Opportunity

Changing Womenrsquos Lives

REGISTER YOUR BUSINESS IN OUR ONLINE BUSINESS DIRECTORY FREE AT WWWURBANTRENDSETTERSCOM UTS BIZ LIST

ARE YOU A TRENDSETTERS

Urban Trendsetters wants to spotlight you and your busi-

ness

Send your us your photo and brief introduction to Sha-

ronurbantrendsetterscom Subject Business Spotlight

SELL YOUR STUFF

UTS Classifieds

All print classified ad will get

FREE placement online

One Week $25 Two Weeks $40 One Month $75 Includes 1 photo up to 500 characters

Call Urban Trendsetters

Today

Your ad could be here for as low as

a $150 investment

Call Urban Trendsetters Today

888-885-5552

Urban Trendsetters Business Directory

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 31

FINANCIAL ADVISOR

Registered Investment Advisory Firm is

currently expanding throughout

Ohio We are in search of Independ-

ent Investment Advisor Representatives

Must be self-motivated professional and

willing to take direction If you have a

financial or insurance back round we

encourage your response We work with

Globally Recognized Money Manag-

ers Strong Ethics and complete transpar-

ency with clients relationships is essen-

tial Please contact Hardiman Invest-

ment Management Inc 614-209-

9748 or submit a resume via e-mail to

FREELANCE WRITERS

Do you love to write Urban

Trendsetters is growing and we

are looking for writers

If you are good writer love con-

necting with people and enjoy relay-

ing empowering information UTS is

the place for you Contact Sharon S

Gordon at 888-885-5552 for more

information or send email to in-

fourbantrendsetterscom

CLASSIFIEDS UTS Online Classifieds The Urban Trendsetters allow our customers the opportunity to submit their classified ads and pay online You may add photos videos and links to your classified ads You may also choose to upload current display ad As with our coupons our classified ads are available in print online via e-blast in our weekly top classified blast as well as front page top classified listing feature on our website

MEDIA SALES

Earn Extra Income for the Holidays

Urban Trendsetters wants to increase your

sales staff We offer a variety of media ser-

vices and we serve many different industries

If you are a professional individual seeking

unlimited income potential give us a call to-

day at 888-885-5552 or email

salesurbantrendsetterscom NO EXPERIENCE NECESSARY

Have you tried that crazy wrap thing

We NEED Distributors NOW The It Works Ultimate Body applicator is a first to market product like NOTHING you have ever seen before The Ultimate Body

Applicator is a all natural non woven cloth that is site specific ANYWHERE you place is its going to TONE TIGHTEN and FIRM in

as little as 45 minutes Reduces the appearance of cellulite and varicose veins No its not water weight loss No it wont come back over

night and YES IT WORKS Donrsquot believe Try if for YOURSELF Call Mykayla Bryant Diamond Director at 937-532-8295

UTS FREE CARD

Ever wondered how your business could

profit from a Pre-Paid Card and the PPC

industry Contact UTS Free today at

614-526-8871 or email

utsfreecardgmailcom

Urban Trendsetters and Career Town Network Host STEM

Virtual Career Fairs

The purpose of this conference is to follow the governments lead in its STEM or Educate to Innovate model Our 4 goals are

1 Bring more awareness and emphasize the importance of in our educa-

tion system and encourage students to pursue degrees and careers in

STEM

2 Create more teachers and educators in the STEM areas

3 Create more diversity and careers in STEM for women and minorities

4 Create and develop relationships between corporations colleges uni-

versities and educators that will provide more positions of internships for

For Registration Vendor and Sponsorship Opportunities and Information

Call 888-885-5552 Email

Sharonurbantrendsetterscom wwwurbantrendsetterscom

Register for Your FREE Career Town Account

March- Celebrating Women of Diversity

AprilmdashHealthcare May-Internship amp Summer Opportunities HBCU

This series of career fairs will allow recruiters and job seekers to interact

one on one from the comfort of office and home Each week is dedicated

Logistics amp Warehouse Professional Healthcare and STEM

Classified Ads

$25 amp up

Your Ad

Could Be

HERE

32 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

Urban Trendsetters is YOUR NEW Online Marketing Department

SECURE YOUR ACCOUNTS TODAY Urban Trendsetters Brand Establisher amp Booster

Call 888-885-5552 for a FREE Consultation

The next most important things to secure for your brand after acquiring your domain name are the account names and profiles

on social media blogs and local directories

We all know that it is optimal to have a domain name that exactly matches your brand name or business name The same is true for

your account names as well as the URLs of your profiles on social media blogs and directories Your accounts on Web

properties are part of your brand presence and so securing your accounts

Establishing your accounts with optimal branding is of great

importance

ALL FOR $799

Page 8: March 2015 Women's History Month

8 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

COMMUNITY

Strategic Partnership Leaders of the National Society of Black Engineers (NSBE) and the American Society of Civil Engineers (ASCE) sign a memorandum of understanding before the

Charles Stark Draper Awards Dinner at the National Academy of Sciences in Washington DC (left to right) ASCE Executive Director Thomas W Smith III ASCE President Robert D

Stevens NSBE National Chair Sossena Wood and NSBE Executive Director Karl W Reid

Distribute to over 500 Media Partners Rates As Low As

$99 Press Release Submission

Email infourbantrendsetterscom

WE GOT YOU COVERED

The Catch the Wave Regional Conference

provides networking training and access

to both women business owners in Ken-

tucky Ohio amp West Virginia and

ORV~WBC corporate members across our

region Event Date April 20-21 2015

Location Cincinnati OH

Conference Theme Preparing for

Success httpwwworvwbcorg

Get Connected Through Community Events

Rea N Waldon PhD

Executive Director of The Ohio River

Valley Womenrsquos Business Council

Ohios Excellence in Disability

Inclusion Awards Luncheon

WrightChoice Inc

will celebrate this

years 25th anniversary

of the Americans with

Disabilities Act (ADA)

by hosting Ohios Ex-

cellence in Disability

Inclusion Awards

Luncheon presented by

Nationwide As a

workforce develop-

ment organization

WrightChoice Inc

urges the business

community to take a moment to celebrate col-

leagues or co-workers who are responsible for creat-

ing an atmosphere inclusive of people with disabili-

ties

Award categories include Allies for Inclusion Ex-

emplary Manager and Full Circle Branding Award

Nominate a person who has lead internal efforts for

disability inclusion a manager who has demonstrat-

ed leadership by hiring people with disabilities on

their team or a company that has demonstrated best

practices by including people with disabilities in

their communications and marketing strategies thus

strengthening its corporate brand and overall image

in the community For more information or spon-

sorship opportunities contact

TyKiah Wright 614-802-2364 or

Catch The WAVE

Ohio Business Expo

Wednesday March 25 2015 - 9 am to 1 pm

Aladdin Shrine Center

3850 Stelzer Rd

Columbus Ohio 43219

Learn about the many resources available to minority-owned women-owned

and small businesses Dont miss this opportunity to network with purchas-

ing representatives from the State of Ohio and diversity procurement repre-

sentatives from select private companies

The registration form below is for general event attendance Please complete

the form to register for the days activities

Agencies will be on-hand to speak to you about procurement opportunities

Matchmaker appointments are currently full however a limited number of

walk-ins are available The networking with agency staff will be similar in

nature but without the designated one-on-one appointment time

We look forward to seeing you on March 25

Online registration is encouraged but walk-ins are welcome To reg-ister or learn more about this event or the statersquos MBE and EDGE programs visit the Ohio Department of Administrative Servicesrsquo

website at dasohiogovOBERSVP or call 614-466-8380

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 9

(

SPORTS

DOWN HOME NEWS

NHL On the day of the NHLrsquos trading

deadline Mon Mar 2 the Blue Jackets

acquired C William Karlsson LF Rene

Bourque (photo) and a second round pick

in the lsquo15 NHL Draft from the Ducks in

exchange for DM James Wisniewski and

a lsquo15 third round pick previously acquired

from the Red Wings Karlsson and Bour-

que are both ex-pected to join the Spring-

field Fal-cons the Blue Jacketsrsquo AHL af-

filiate The Blue Jackets also acquired DM

Justin Falk who will play for the team

and a fifth round pick in the lsquo15 NHL

Draft from the Wild in exchange for DM

Jordan Leopold

FOR THE RECORD NBA Mavsrsquo Monta Ellis (photo) led all

with 19 pts in its 104-87 loss to the Hawks

The Mavs made 5-of-31 3-pt FGs 161

Since the NBA first adopted the 3-pt FG in

the lsquo79-lsquo80 season that tied the fifth lowest

3-pt percentage in a game for a team that

took at least 30 3-pt FGs The Mavs hold

the lowest such percentage on this list mak-

ing 4-of-31 3-pt FGs (129) earlier this

season vs the Knicks Despite that the

Mavs won that game in OT led by Dirk

Nowitzkirsquos 30 pts He also made 1-of-8 3-

pt FGs (125)

HBCU NEWS

SPORTS South Carolina St could lose its

menrsquos basketball womenrsquos softball and

womenrsquos soccer programs (the latter two

being non-revenue making) under a budget

plan presented by embattled president

Thomas Elzey (photo) who is on paid ad-

ministrative leave while state lawmakers

tackle the HBCUrsquos financial

crisis The cost-saving plan

also calls for SCSU to add

womenrsquos golf and womenrsquos

bowling (two sports less cost-

ly to run) and possibly leave

the MEAC in the hopes of

easing the athletic deptrsquos

$465K budget shortfall it fac-

es in lsquo15-lsquo16 SCSU has been

a MEAC member since lsquo70

but Elzeyrsquos plan did not say

which conference the HBCU

might join The plan came about a month

after a State House budget panel voted to

suspend school operations for two yrs

FRANKLY SPEAKING

MCB When asked if he knows of sexual

assault allegations against Rasheed Sulai-

mon though no official complaints were

filed with the Office of Student Conduct or

any law enforcement agency and if handled

Sulaimonrsquos dismissal appropriately Duke

coach Mike Krzyzewski said ldquoI donrsquot

have any comment about thatrdquo Sulai-

mon was dismissed from the team for

failing to ldquoconsistently live up to the

standards required to be a member of

our programrdquo said Krzyzewski in a

press release

NBA Anthony Mason (Pictured) died

at age 48 due to heart failure After

playing at Tennessee St Mason played

13 yrs in the NBA with the NJ Nets

Nuggets Knicks Clt Hornets Bucks

and Heat During his NBA career he

booked 108 ppg and 83 rpg while log-

ging 2963 assists He was also the NBA

Sixth Man of the Year in lsquo95 before lead-

ing the NBA in minutes played over the

next two seasons In lsquo97 he earned All-

NBA (3rd team) and NBA All-Defensive

Team (2nd team) He was also selected to

the lsquo01 NBA All-Star Game Mason also

played in Turkey Venezuela the CBA and

the USBL hellip MLB US Army WWII

veteran Henry ldquoHankrdquo Peters died of com-

plications from a stroke at aged 90 He was

a MLB executive for the St Louis Browns

KC Athletics (lsquo65-lsquo71) and Indians (lsquo87-

lsquo91) president of the National Association

of Professional Baseball Leagues the um-

brella group that governs MiLB (lsquo72-lsquo75)

and president and general manager of the

Orioles (lsquo75-lsquo87) hellip Stuart ldquoSturdquo Miller

a P for the Cardinals (lsquo52-lsquo54 lsquo56) Philies

(lsquo56) Giants (lsquo57-lsquo62) Orioles (lsquo63-lsquo67)

and Braves (lsquo68) died at age 87 from an

undisclosed cause hellip USOC At age 96

Maria Cerra died from an undisclosed

cause She was an American fencer who

competed in the womenrsquos individual foil

event at the lsquo48 Summer Olympics hellip

NHL Dan Held a C drafted in lsquo80 by the

Flyers but played for AHLrsquos Mariners (lsquo80

-lsquo82) and most of his career in Germany

until lsquo00 died at age 53 from an undis-

closed cause

By Oscar Haywood

Call 888-885-5552 FOR MORE INFO

10 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

RELATIONSHIPS

9 Reasons You Should Read This Book And Help Change The Conversation About What Healthy Love Is

The new book Loving In The Grown Zone

A No-Nonsense Guide to Making Healthy

Decisions in the Quest for Loving Roman-

tic Relationships of Honor Esteem and

Respect (Balboa Press) has been available

for a few months now and even before any

formal promotional effort the response has

been all but overwhelming with incredible

social media buzz and great reviews at Am-

azoncom and other online booksellers

Now that our official promotional campaign

has begun including appearances on televi-

sion and nationally syndicated radio as well

as our Loving In The Grown Zone Book

Blog Tour we are on a mission to make

Loving In The Grown Zone a national best-

seller This goal is not just about selling

books but our mission to champion what

our society (and especially our children and

young people) desperately needs fewer

dysfunctional broken and destructive rela-

tionships and more loving sustainable rela-

tionships of honor esteem and respect

However we cannot succeed in this mis-

sion without you In fact our primary rea-

son for writing our book and for launching

our GrownZonecom personal growth initi-

ative is to convince as many people as pos-

sible to not only support the Grown Zone

but to join our campaign for ldquoMore Self-

Love Better Decisions and Healthy Rela-

tionshipsrdquo You need to read and share our

book Loving In the Grown Zone Following

are just nine of the top reasons why we be-

lieve yoursquoll agree

1 You want to take a stand for healthy

love Infidelity Violence Disrespect

Abuse Possessiveness Exploitation Reck-

less procreation These and so many un-

loving acts are tolerated and committed in

the name of love As a result love needs

both a defense attorney and an image con-

sultant In fact no other virtue is more

falsely accused Read and share Loving In

The Grown Zone if you want to defend and

stand up for the truth about love

2 You want to prevent unhappy mar-

riages and high divorce rates How many

of us witness weddings and celebrate the

rings the hair the dress the music and the

food and drink at the receptionmdashbut cannot

honestly celebrate the marriage The fact

that half of all marriages end in divorce is

not evidence that the institution itself is

flawed but testament to the fact that a mar-

riage is only as resilient as the foundation it

is built on If you want to promote the self-

loving choices and healthy relationship

standards that prevent unsustainable mar-

riages and make good marriages last read

and share this book

3 You want to help love to reclaim its

true identity Love may be the ultimate and

original victim of identity theft with sex

money ego and self-indulgence among its

perpetrators thanks to popular culture

(including much of ldquorealityrdquo TV) movies

music peers and even preachers and par-

ents We founded Grown Zone and wrote

Loving In The Grown Zone to make the

case that true love is identified by its capac-

ity to bring honor esteem and respect to

people in relationships it is about joy

peace compassion forgiveness patience

affirmation restoration and safety Love is

always healthy and promotes personal

growth and self-love If it doesnrsquot it may be

many things but it is not love Read and

share our book if you agree

4 You are tired of dating and pursuing

relationships by trial and error Without

a commitment to personal growth and self-

love and reliable guidelines for healthy

relationship choices people are left to gam-

ble with their bodies finances emotional

health and physical safety treating the

search for love like the lotterymdashwith simi-

larly horrible odds One in a million may

find healthy sustainable love this way the

rest will get the booby prizes including

fatherless sons daddyless daughters costly

divorces serial infidelity financial abuse

domestic violence and other commonly

accepted features of unhealthy relation-

ships Read and share this book if you want

to change this paradigm for yourself and

others

5 This is not a book-sales campaign Itrsquos

a mission We want to make this perfectly

clear The Grown Zone is not just a cute

branding platform Itrsquos not about getting

Instagram reposts or pandering for follow-

ers with clever memes We are not in a so-

cial media popularity contest We are tired

of stories that start out with ldquothey fell in

loverdquo and end with ldquoheshe cheated onbeat

onabusedkilled himherrdquo We reject the

notion that abuse disrespect and self-

destructive choices should be tolerated by

us as individuals or as a society as accepta-

ble consequences of pursuing and engaging

in romantic relationships If you stand with

us read and share our book 6 You truly want to believe in good

healthy love and you want to help others

to recognize what it is not Loversquos detrac-

tors are bold loud and vocal Yet too many

of us who truly believe in healthy love are

often silent Read and share Loving In The

Grown Zone as the first step in making your

voice heard If you believe in healthy love

step up stand up and speak up

7 You want better for your children than

what you experienced in relationships Many of us have never personally wit-

nessed a healthy relationship in our own

families and communities much less been

taught about how to go about securing one

for ourselves If you are divorced a witness

or victim (actually theyrsquore one and the

same) of partner violence or are currently in

an unhappy marriage you know what it

means to fear that your sons and daughters

are doomed to the same fate Read Loving

In The Grown Zone so yoursquoll know that you

can break the cycle share it to make sure

that you do

8 You are tired of relying on others to

love you and you are ready to commit to

self-love If you are tired of chasing love

and ready to attract it the key is learning to

faithfully and unconditionally give it to

yourself Read and share our book to learn

to become what you desiremdasha healthy per-

son who loves with honor esteem and re-

spectmdashand to attract those ready willing

and able to bring you the same

Alfred Edmond Jr and Zara Green Co-Author

are co-principals of A2Z Personal Growth Enter-

prises producer of The Grown Zone discussion

series which focuses on key themes popularized

via their respective social media platforms in-

cluding their GrownZone Twitter

By Zara D Green and Alfred Edmond Jr

Continued on Page 13

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 11

YOUNG amp TRENDY

Imagine being a young teenager and decid-

ing to participate in a serious march that

you hoped would shed light on the injustic-

es facing Black people in this country as

well as change the unjust laws that were in

place allowing those injustices to be perpet-

uated without consequence

That is what our current generation ndash the

Joshua Generation ndash is up against and that

is what many that have come before them

have had to endure

This year marks the 50th anniversary of an

event that was televised around the world

called ldquoBloody Sundayrdquo and that event be-

came one of the major catalysts behind the

passage of the 1965 Voting Rights Act that

strengthen the voting rights for Black peo-

ple in this country

Inspired by Martin Luther King Jr a young

Black man by the name of John Lewis

joined the burgeoning Civil Rights Move-

ment Lewis was a Freedom Rider spoke at

1963rsquos March on Washington and led the

demonstration now known as ldquoBloody Sun-

dayrdquo

ldquoBloody Sundayrdquo refers to the March 7

1965 civil rights march in Alabama that

was scheduled to go from Selma to the cap-

itol in Montgomery to protest the shooting

death of 26-year old Black activist Jimmy

Lee Jackson who was shot in the stomach

on February 18 1965 by

Alabama State Trooper

James Fowler while the

troopers were breaking up

a peaceful protest in Mari-

on Perry County

Lewis worked with other

Student Nonviolent Coor-

dinating Committee

(SNCC) and Southern

Christian Leadership Con-

ference (SCLC) activists to

assemble and lead over

600 marchers across the

Edmund Pettus Bridge on

the way to Montgomery

Lewis and the marchers

were violently assaulted and driven back by

numerous law enforcement officials after

they crossed the bridge Lewis who still

bears the visible scar on his forehead from

the blow he received from an Alabama

State Troopersrsquo nightstick along with the

other unarmed marchers were beaten and

gassed during the attack while media out-

lets were on hand to cover the event live

The footage of the vicious and heinous at-

tacks deeply shook the country and put nec-

essary pressure on then-President Lyndon

B Johnson to advocate for the passage of

the Voting Rights Act of 1965

Lewis became one of the thirteen original

Freedom Riders and was the youngest of

the ldquoBig Sixrdquo civil rights leaders and the

chairman of the SNCC from 1963 to 1966

some of the most tumultuous years of the

civil rights movement During his tenure

the SNCC opened Freedom Schools

launched the Mississippi Freedom Summer

and organized the voter registration efforts

that led to the pivotal Selma to Montgom-

ery marches As the chairmen of SNCC

Lewis wrote a speech in reaction to the Civ-

il Rights Bill of 1963 where he denounced

the bill because it didnrsquot protect African

Americans against police brutality nor did

the bill provide African Americans the right

to vote In that year Lewis helped plan the

historic March on Washington in August

1963 the occasion of Dr Kingrsquos celebrated

ldquoI Have a Dreamrdquo speech and at 23 was the

youngest speaker that day

It is that same spirit ndash that flows from Lew-

is the last living person who addressed the

1963 March on Washington ndash that has

seemingly found its way inside the hearts

and minds of a new generation of modern

day Civil Rights leaders in this country who

are fighting to shed light on critical issues

impacting the Black community ndash from

police brutality to economic disenfranchise-

ment to political and legal disparity

All across the country we are seeing a

number of young activists that have taken

up the mantle without fear or favor to

speak up and speak out about these issues

and are not backing down

Protesters have been gathering in various

cities to demand accountability in the legal

system following the grand jury decisions

concerning Michael Brown in Ferguson

Missouri Eric Garner in Staten Island New

York and Jordan Baker in Houston Texas

The majority of demonstrations we have

seen have been youth-led movements that

has gotten the attention of mainstream

America and has breathed life into a gener-

ation of young people who had not been as

politically engaged in matters concerning

injustice as they once had been

Young people who are students community

activists and members of grassroots organi-

zations have made it a point to not stop

demonstrating and to keep up the pressure

on key entities in order to have their mes-

sage heard They have implemented ex-

tremely unique activities and messaging in

order to keep their message fresh and to

capture the attention of America

Young people have staged something they

have labeled ldquoa die inrdquo ndash which is the act of

laying on the ground to represent the hours

that Brown lie dead in the street in Fergu-

son

Protesters have added to the traditional ldquoNo

Justice No Peacerdquo chants by incorporating

ldquoI Canrsquot Breatherdquo and ldquoBlack Lives Matterrdquo

messaging

All across the country protesters took to

streets of many of the busiest intersections

in their respective cities in order to get their

message out and stand in solidarity with the

families of Brown and Garner In addition

to the street-side protests many youth de-

monstrators held massive demonstrations

inside of many of the major shopping malls

across the country

Many grassroots activist groups such as the

Houston Justice Coalition held forums and

town hall meetings aimed at local criminal

justice reform and developing plans to-

wards the next steps needed to deal with the

political law enforcement and judicial sys-

tems in the wake of the grand jury deci-

sions involving Jordan Baker Brown Gar-

ner and countless others

Black youth have been desperate for leader-

ship ever since integration and the lack of

mentorship and abandonment has forced

Black youth to find their own way to deal

with the injustices they are witnessing and

up against ndash without even considering those

who should be leading the way

This response to social and community is-

sues is nothing new Hip-hop was formed

because Black youth needed an outlet to

talk about what they were experiencing and

going through

Gangs were formed because Black youth

wanted to know what a family looked and

felt like so many joined gangs to create a

family-like atmosphere and belong to a

family that they felt truly understood them

and related to them

Black youth are no longer seeking to be

marginalized Black youth are seeking re-

spect and justice and will do what they need

to do to be safe have stability and survive

Black Youth Leading the Way in This Modern Day Movement

by Jeffrey L Boney Courtesey of

BlackPressUSAcom

12 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

THE JOURNEY

Consortium Of Faith-Based Leaders Raised Over $100000 During Black History Month for UNICEFrsquoS Efforts to Help

Stop Ebola in West Africa

On February 27 2015 at the Charles H

Wright Museum of African American His-

tory in Detroit noted faith-based leaders

from the area and key officials from the

US Fund for UNICEF

closed out their first-

ever Black History

Month campaign I AM

STOPPINGEBOLA

which raised over $100000 The funds will

support the purchase of over 2350 hygiene

kits that will be distributed in Liberia by

UNICEF to help control the spread of Ebo-

la At $43 each the kits contain soap chlo-

rine gloves and buckets among other

much-needed hygiene items and will be

provided in households and schools at risk

of the disease

The Consortium of Faith Leaders represent-

ed some of the largest African American

organizations in the country with a com-

bined membership of 11 million including

Church Of God In Christ Inc Pentecostal

Assemblies of the World Inc National

Baptist Convention USA Inc Progressive

National Baptist Convention Inc and Ab-

yssinian Baptist Church in the City of New

York The event included a number of

check presentations along with a surprise

donation from the UAW-Ford A number of

county and city officials were also present

to welcome the US Fund for UNICEF to

Detroit where the I AM

STOPPINGEBOLA campaign was hon-

ored with a proclamation from the city Key

officials from the US Fund for UNICEF

first met with members of the Faith-Based

Leadership Consortium in December 2014

to outline a pathway for an ongoing partner-

ship to assist children and families in

Africa

888-885-5552 wwwurbantrendsetterscom

From left to right Bishop Welton Lawrence Michigan - Canadi-

an Jurisdiction Church Of God In ChristDr Monica G Wil-

liams-Davis Managing Director Community Partnership US

Fund for UNICEF Bishop PA Brooks First Assistant Presid-

ing Bishop Church Of God In Christ IncCaryl M Stern Pres-

ident and CEO of the US Fund for UNICEF and Edward G

Lloyd Chief Financial Officer and Chief Operating Officer of

the US Fund for UNICEF

CALL TODAY FOR 2015 SPECIALS

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 13

Donrsquot Miss These Government Deadlines

(NAPSI)mdashWhen it comes to the federal

government getting what you need and

meeting your obligations some dates and

times can be particularly important Herersquos

a look at a few you should know

1 Selective Service Enrollment Every

man is required by law to register with the

Selective Service System within 30 days of

his 18th birthday By registering on time he

stays eligible for federal student loans and

grants many state and municipal jobs fed-

eral job training Workforce Investment Act

programs and US citizenship for immi-

grants He can even submit his information

early at 17 then at 18 he will automati-

cally be registered

Failure to register will delay men from be-

coming citizens until age 31 and can also

result in fines and prison sentences of up to

five years

Many find the easiest and fastest way to

register is to register online at

wwwsssgov In addition Selective Service

ldquomail-backrdquo registration forms are available

at any US post office and some high

schools have a staff member or teacher

appointed as a Selective Service Registrar

2 Pell Grants and student aid Federal

Student Aid provides grants loans and

work-study funds to students attending col-

lege or career school Virtually all men

must register with Selective Service to be

eligible To get the money for which you

qualify you have to meet federal and state

deadlines and your colleges may also have

a deadline Go to httpsfafsaedgov

deadlineshtm Enter your legal residence

and the school year for which you are ap-

plying for student aid Then click View

Deadlines

Generally the earlier you apply the better

3 Health Care February 15 is the deadline

for open enrollment After that you can

only get coverage if you qualify for a spe-

cial enrollment period a 60-day period

following a qualifying life event such as a

change in family status (for example birth

of a child or marriage) or loss of other

health coverage Job-based plans must pro-

vide a special enrollment period of 30 days

You can learn more at

wwwhealthcaregovmarketplace-

deadlines

4 Medicare The Initial Enrollment Period

begins three months before your 65th birth

month and ends three months after your

65th birth month for a total of seven months

(including your birth month) If you miss

this deadline you may have to pay penal-

ties on your monthly premiums More in-

formation is at wwwmedicaregov

Keep these facts and dates in mind to get

your due from the government programs

your taxes support

FAMILY TRENDS

9 Making Loving In The Grown Zone a

national bestseller will strike a tremen-

dous blow on behalf of those who believe

in truly healthy lasting life-affirming

love Itrsquos true Sex sells which is why some

many of us have been brainwashedmdashnot

only by books (with the 50 Shades trilogy a

notable example) but movies music tele-

vision and advertisingmdashto believe that

love is about sex and objectification Put-

ting books like Loving In The Grown Zone

on bestseller lists will show that the need

for healthy love is greater and deeper than

the demand for just sex

We hope that at least one of the above rea-

sons is enough to inspire you to not only

read and share our book but to join our

Grown Zone mission of helping people to

choose ldquoMore Self-Love Better Decisions

and Healthy Relationshipsrdquo (We invite you

to share your own reasons in the comment

section for this post) We are eternally

grateful to those who share our commit-

ment to helping people achieve success

without the mess and to always make the

next decision better We invite everyone as

always to lovemdashand lovemdashin the Grown

Zone If you look forward to celebrating

Excerpted from Loving In The Grown

Zone A No-Nonsense Guide to Making

Healthy Decisions in the Quest for Loving

Romantic Relationships of Honor Esteem

and Respect by Zara D Green and Alfred

A Edmond Jr (Balboa Press) Learn more

about the book at Lov-

ingInTheGrownZonecom

The Grown Zone Continued from Page 10

888-885-5552

JOIN THE UTS

NATION

TEXT 95577

UTSNOW

Newsletter

Event Updates

FREE STUFF

14 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

DIVERSITY TRENDS

Career Town Network Announces 5th Annual Ohio Champions of Diversity Awards Career Fair

Columbus Ohio ndash Career Town Networks

announced that they will host the 5th Annu-

al Ohio Champions of Diversity Awards

Luncheon Career Fair and Workshops on

September 23 amp 24 2015 at the Aladdin

Shrine Event amp Conference Center 3850

Stelzer Road in Columbus Ohio

Over the past 4 years The Ohio Champions

of Diversity Awards has worked in partner-

ship with The Ohio Conference NAACP

representing over 70 Chapters Statewide to

bring ALL Diverse communities together to

celebrate our accomplishments and dedica-

tion to diversity The Ohio Champions of

Diversity Awards is proud to be the First

and Only Awards program in Ohio that

recognizes the diverse efforts of individuals

and corporations

Created by Ohio publishing legend Amos

H Lynch Sr and his nephew Orville

Lynch who also created the annual Martin

Luther King Jr Breakfast in Columbus

Ohio the Ohio Champions of Diversity

Awards are designed to highlight and rec-

ognize the contributions of individuals and

corporations with 500 or more employees

who demonstrate outstanding efforts in Di-

versity Leadership Development Supplier

Workforce and Community Outreach This

year the awards will also include a Diversi-

ty Small Business Award

The Ohio Champions of Diversity Awards

is truly an inclusive event that represents all

persons including African American His-

panic Asian Somali LGBT Disabled

Veterans Emerging and general market

communities said Orville Lynch Founder

Career Town Networks The Ohio Cham-

pions of Diversity Awards program is a

unique one of a kind Annual 2 Day event

that includes an Awards Luncheon and an

on line and in person Career Fair Student

Career Day Panel Discussions and Work-

shops continued Lynch

The Ohio Champions of Diversity Awards

Luncheon is put together and run by All

Ohio Small Minority owned and operated

Businesses that include Career Town Net-

works Spencer 4Higher Media

Whitehouse Media Group T Communica-

tions Black Central Creative and Urban

Trendsetters Media The monies generated

for the Ohio Champions of Diversity

Awards go towards hosting the event and

ldquoStay In Ohiordquo with partial proceeds bene-

fiting the Ohio Conference NAACP and

other diverse non profit organizations

In order to continue to recognize celebrate

and honor Ohiorsquos leaders and corporations

we invite All Ohio communities and busi-

nesses to join us for the 5th Annual Ohio

Champions of Diversity Awards Luncheon

Career Fair amp Business Expo on September

23-24 2015 being held for the last time in

the Beautiful Aladdin Shrine Event amp Con-

ference Center before they close their doors

for good

For more information tickets vendor or

sponsorships contact Sharon S Gordon of

Urban Trendsetters Media at 888-885-5552

or email Sharonurbantrendsetterscom

Watch the Champions of Diversity Promo-

tional Video Online HERE

By Brenda D Spencer

WASHINGTON -- The US Small Busi-

ness Administration (SBA) will launch an

18 state road tour joined by 11 fellow fed-

eral agencies in the SBArsquos Small Business

Innovation Research (SBIR) and Small

Business Technology Transfer (STTR) pro-

grams

The SBIR Road Tour ldquoSeeding Americarsquos

Future Innovationsrdquo is a nationally focused

outreach initiative targeting advanced tech-

nology communities including women-

owned and minority-owned small business-

es in states that have underutilized funding

opportunities through these programs To-

day the agency is launching information on

the tour through wwwsbirgov and will also

launch a blog that will be active up through

the end of the tour in late August

ldquoThe SBA oversees Americarsquos largest seed

fund for small businesses in the STEM

fields The SBIR and the STTR programsmdash

allocates $25 billion a year to small inno-

vators By reserving a specific percentage

of federal RampD funds for smaller firms

Uncle Sam encourages domestic small busi-

nesses to engage in high-growth priorities

and build a strong national economy SBIR

recipients have created breakthroughs in

nanotechnology robotics mobile commu-

nications genetic therapies clean energy

and spacerdquo said Administrator Maria Con-

treras-Sweet

ldquoThe Presidentrsquos 2015 budget embodies the

Administrationrsquos ongoing commitment to

investments in job creation and economic

growth specifically through targeted in-

vestments in science technology and inno-

vation Through this tour we will educate

more small business innovators on how to

take advantage of these programs so that

their entrepreneurial spirit and our invest-

ment drives the next new big technological

breakthroughrdquo said Contreras-Sweet

SBA Promotes Innovation and Technology with National Road Tour

Continued on Page 17

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 15

National Society of Black Engineers amp American Society of Civil Engineers Join Forces to Develop and Retain Next-Gen African-American Engineers

Washington DC mdash The National Society

of Black Engineers the largest student-

governed engineering organization in the

country and the American Society of Civil

Engineers announced their renewed strate-

gic partnership in a ceremony on Feb 24 at

the National Academy of Sciencesrsquo Great

Hall in Washington DC The organiza-

tionsrsquo leaders signed a memorandum of

understanding (MOU) committing to com-

bine their resources and expertise to in-

crease the retention representation and de-

velopment of African-American civil engi-

neers in the US workforce

ldquoNSBE recognizes that it cannot fulfill its

mission without strategic partnerships

with the US engineering communityrdquo

said NSBE National Chairperson Sossena

Wood ldquoThis MOU with our first strategic

partner the American Society of Civil

Engineers is another major step toward

supporting our members building our

organizations growing the number of

underrepresented engineers and accom-

plishing much for the US engineering

professionrdquo

ldquoAs leading engineering professional so-

cieties ASCE and NSBE are uniquely

and strategically positioned to address the

US engineering workforce and innova-

tion challenges our nation facesrdquo said

ASCE President Robert D Stevens

PhD PE FASCE ldquoThis MOU repre-

sents the collaborative actions ASCE and

NSBE are undertaking to attract develop

and retain current and future black civil

engineersrdquo

According to the US Bureau of Labor Sta-

tistics in 2013 African-Americans repre-

sented 55 percent of the countryrsquos engi-

neering workforce and 54 percent of the

civil engineering workforce The statistics

also showed that African-Americans repre-

sented only 34 percent of college students

who earned a bachelorrsquos degree in civil

engineering and 33 percent of those earn-

ing a masterrsquos degree in the same discipline

Under the terms of the MOU NSBE and

ASCE will offer reciprocal memberships

co-sponsor frequent professional develop-

ment continuing education mentoring and

leadership development programming and

promote and support student and local

chapter collaborations The organizations

will also engage in large-scale efforts aimed

at promoting awareness and interest in engi-

neering careers such as an upcoming

IMAX film and educational project ndash

DreamBig (wwwdreambigfilmorg)

Strategic Partnership Leaders of the National Society of Black Engineers (NSBE) and the

American Society of Civil Engineers (ASCE) sign a memorandum of understanding before the

Charles Stark Draper Awards Dinner at the National Academy of Sciences in Washington DC

(left to right) ASCE Executive Director Thomas W Smith III ASCE President Robert D Ste-

vens NSBE National Chair Sossena Wood and NSBE Executive Director Karl W Reid

SBIR and STTR programs bring together

several federal agencies to promote innova-

tion and research around many different

areas of priority For example current

awards support the Administrationrsquos com-

mitment to Alzheimerrsquos disease and other

neuroscience priorities and Brain Research

through Advancing Innovative Neurotech-

nologies (BRAIN) Initiative

Each SBIR Road Tour stop will be hosted

by a local organization committed to sup-

porting technology-based entrepreneurship

and will provide attendees with a face-to-

face opportunity to talk directly to federal

agency program managers and decision

makers

The first series will take place the week of

March 23rd with stops in Louisville Ken-

tucky Nashville Tennessee Atlanta Geor-

gia and Columbia South Carolina The

next stops in the tour during the week of

April 27th are Long Beach Mississippi

Ruston Louisiana Oklahoma City Oklaho-

ma Wichita Kansas and Columbia Mis-

souri Additional tours will hit the north

central and northwest regions Small tech-

nology firms innovators scientists or re-

searchers seeking more information on the

SBIR Road Tour including a listing of all

states to be visited should go to

wwwsbirgov

The highly competitive SBIRSTTR pro-

grams provide the needed impetus for many

advanced technology firms to move from

ideation to commercialization and support

this nationrsquos innovation driven economy

Since the programsrsquo inception there have

been over 150000 awards totaling about

$40 billion that have helped this nationrsquos

innovators de-risk technology and keep the

nation competitive The SBIRSTTR pro-

grams have provided seed funding to com-

panies including Qualcomm iRobot Sy-

mantec and Genzyme

For more information about SBIRSTTR

programs please visit wwwsbirgov

SBIRSTTRmdashContinued from Page 16

RESOURCE SPOTLIGHT BDPA (Black Data Processing Associates) is a non-

profit organization of professionals working in or having interest in the Computer

Science and Information Technology Fields httpsbdpasite-ymcom

DIVERSITY TRENDS

16 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

Successful Sistarsquos To Seek For Business and Personal Success

Black women represent one of the wealthi-

est and most influential demographics on

the planet We are extremely goal-oriented

and career-driven and we are very entre-

preneurial We are more likely to start a

business be successful in business create

jobs and give back to our communities

Many women today are using the internet

as a way to stay connected through social

media network with professionals and start

a new business

During Womenrsquos History Month we wanted

to celebrate Black women who have decid-

ed to develop their careers by producing

online businesses conferences and expos as

well as women only membership sites that

empower and motivate other women by

helping them succeed in life family and

business

Developing a product producing a website

marketing the website and monetizing your

talent is only the beginning to succeeding

online Research the women events and

organizations represented and maybe you

will discover your passion create a new

avenue for wealth and become a Successful

Sista yourself

The goal of Dr Venus Opal Reese is to

teach purpose-driven high-achieving entre-

preneurial Black Women how to identify

monetize and leverage their worth by trans-

forming mindsets creating inspiring and

Rosettarsquos speeches and workshops are

inspiring interactive and informative

designed to help participants take imme-

diate action

Dr Venus Opal Reese

Defy Impossible Business Coach

wwwdefyimpossiblecom Rosetta Thurman

Happy Black Woman

wwwhappyblackwomancom

Sharvette Mitchell

Talk Radio amp Media Coach

wwwsharvettecom

The Sharvette Mitchell Radio Show

features various guests that include

celebrities artists authors small busi-

ness owners public speakers consult-

ants media personality and other influ-

ential people Our goal to motivate

excite and influence

Deborah Owens is hailed as thought leader

and advocate for remedying the wealth

disparities of women and minorities She is

the author of three books most recently

critically acclaimed A Purse of Your Own

An Easy Guide to Financial Security pub-

lished by Simon and Schuster

Deborah Owens

The Wealth Coach

wwwdeborahowenscom

Rachel Wilson Thibodeaux also known

as the SWAG Strategist amp Leverage

Your Brand Coach is Founder and CEO

of SWAG Strategy Solutions SWAG is

an acronym for Strategic Women

Achieve Growth SSS offers business

coaching professional speaking training

and development to women entrepre-

neurs ndash both current and aspiring entre-

preneurs along with sales professionals

Rachel Wilson Thibodeaux

SWAG Strategy Solutions

wwwswagstrategycom

Heal a Woman to Heal a Nation Inc

(HWHN) is a community based organi-

zation that promotes holistic wellness

for women and families through educa-

tion physical and mental health eco-

nomic and self empowerment

Mothyna James-Brightful

Heal a Woman to Heal a Nation

Conference

wwwhwhnorg

Small Business amp Women Empowerment

Coaches

Gina McCualey

Blogging While Brown Conference

wwwbloggingwhilebrowncom

Powerful Events

Blogging While Brown is more than a con-

ference it is a community - an incubator of

creativity collaboration and sustainability

for emerging leaders in digital media and

social change

By Sharon S Gordon

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 17

Ms Ingrid Saunders Jones is the Senior Vice President of

Global Community Connections for The Coca-Cola Com-

pany and Chair The Coca-Cola Foundation (Atlanta GA)

As the leader of Coca-Colarsquos philanthropy efforts the

company has contributed more than $460 million to sup-

port sustainable community initiatives including the His-

panic Scholarship Fund United Negro College Fund

(UNCF) Catalyst the Critical Difference for Women pro-

gram at Ohio State University the International Costal

Clean-up Boys and Girls Clubs of America the National

Council of Negro Women and the World Wildlife Fund to

name a few The Foundation also funds The Coca-Cola

First Generation Scholarship Program for first generation

college students Ms Jones also serves on the boards of

The Coca-Cola Africa Foundation and The Coca-Cola

Scholars Foundation

Extraordinary educator and political leader Mary McLeod

Bethune (1875-1955) founded NCNW in 1935 and envi-

sioned it to be an organization of organizations that would represent the national and in-

ternational concerns of Black women It would also give Black women the opportunity to

realize their goals for social justice and human rights through united constructive action

Today the National Council of Negro Women Inc (NCNW) is a council of 39 affiliated

national African American womens organizations and over 240 sections - connecting near-

ly 4 million women worldwide

National Council of Negro

Women

Ms Ingrid Saunders Jones

Chair wwwncnworg

Successful Sistarsquos To Seek for Business and Personal Success

Lucinda Cross

Activate Conference

wwwactivateconferencecom

Doreen Rainey

Get Radical Conference

wwwgetradicalconferencecom

Jessica Ann Mitchell

Blogger Week

wwwbloggerweekcom

Camika Smith

The BOSS Network

wwwthebossnetworkorg

A dynamic seasoned and no-nonsense

personal and business coach she is the

Founder of the RADICAL Success Insti-

tute and Vice President Operations

Transformation Division in the Steve Har-

vey World Group Focused on showing

people how to take their goals and make

them a reality shersquos built her career

around teaching and training individuals

entrepreneurs and executives on systems

and methods to accelerate success

The Art of Activation is a life changer and

will give you key tactics and strategies to

run in hot pursuit towards your personal

professional and global purpose Founder of

the popular Activate Conference Held

annually Activate presents a series of in-

formative events with the purpose of

ldquoactivatingrdquo the power inside of women

Blogger Weektrade 2015 is a multicultural

festival of bloggers journalists and

social media mavens hosted by Black

Bloggers Connect

As a collective The BOSS Net-

work supports women in their journey to

become independent and successful in

their endeavors utilizing network-

ing Working towards one simple

goal BOSSreg is ldquoBringing Out Successful

Sistersrdquo to build relationships and net-

works to structure a foundation where

women feel supported in their holistic

lives

LaShanda Henry has been developing

websites for over 10 years She owns over

15 web properties and is most passionate

about two things creating positive web-

sites for people of color and helping wom-

en entrepreneurs learn how to build suc-

cessful businesses online

Ms Henry graduated Columbia University

and received her bachelorrsquos degree in

Computer Science in 2002

ldquoMy lifersquos mission is to motivate inform

inspire connect With my mother in mind

I do what I do for parents looking to better

their childrenrsquos lives and for women striv-

ing to live their dreams I love to share

information and build communities online

Itrsquos what I do and who I amrdquo

Some of LaShandarsquos most popular websites include bull Multiple Shades of You Online (an African American Web Portal)

bull BBWO ndash Social Network for Women Entrepreneurs

bull SistaSense Money and Marketing blog

LaShanda Henry

Founder of Black Business Women

Online

Wwwmybbocom

National Organization Online Entrepreneur Success

18 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

BUSINESS TRENDS

Leading the Way ndash Women Leaders Matter

When it comes to successfully running a

business and managing employees women

clearly lead the way ndash Women Leaders

Matter A recent survey conducted by the

Pew Research Center found that most

Americans see women as stronger than or

equal to men when it comes to key leader-

ship traits From being honest and treating

employees fairly to mentoring staff women

executives and managers come out ahead

Thatrsquos great news because recognition of

the many attributes women bring to leader-

ship roles further reinforce the positive im-

pact women have in todayrsquos business world

Add to this the fact that according to new

research from Expert Market the number of

women-owned businesses has nearly dou-

bled in the last 20 years itrsquos easy to see

how women leaders are leading the way

Here are more reasons why women leaders

matter

Shake It Up

Letrsquos face it women leaders shake things

up Men have inhabited corner offices and

board rooms ndash not to mention seats in Con-

gress ndash far too long Having more women in

leadership roles in business as well as a

stronger presence in local and national poli-

tics helps maintain the balance and keeps

the playing fields even

Create Awareness

As women executives take on more and

more significant roles in business it helps

create an awareness of the value profession-

al women bring to a company Whenever

we read about the successes of a top CEO

such as Yahoo Incrsquos Marissa Meyer or

cheer on a woman who has left another

crack in the proverbial glass ceiling we feel

empowered and impassioned to continually

strive for our own professional goals

Encourage Workplace Diversity

As part of a diverse group women business

owners managers and executives are aware

of the many roadblocks they may encounter

on the way to success For those reasons

women leaders are in the perfect position to

pave the way for others by fostering diver-

sity in their companies And although a

recent study found that women bosses are

often penalized for hiring and promoting

other women and minorities we must con-

tinue to move forward ldquoContinue to recruit

diverse talent to meet diversity quotas and

build an environment of color creativity

and culturerdquo says Star Jones President

ldquoMake workplace diversity and inclusion a

corporate priorityrdquo

Inspire the Next Generation

Perhaps the most important reason why

women leaders matter more than ever is the

excitement they ignite in the next genera-

tion of young women Having role models

You do this of course through network-

ing If you want to network with important

people you have to know where they are

and get yourself therehellip

Here are a few ways to do that

Power network within traditional chan-

nels Go to your companyrsquos events

when you get priceless face time with

higher-ups In addition build your net-

work upon the classic infrastructures of

family friends your college alumni

group and professional associations

Join a networking group Find one

whose members span every industry

that will give you a broad understand-

ing of other businesses and exposure to

new clients

Connect with everyone That means

networking up down and sideways

Donrsquot think that to make the CEO chair

by age forty-five you should only in-

teract with managers VPs and trus-

tees Get to know the folks in the mail-

room and the coffee shop janitors the

newsstand operator security officersndash

you never know who might offer a

golden nugget of information that be-

comes your jackpot

Find lsquoem Research where your dream

team members work out get coffee

and eat lunch I am not advocating that

you become a stalker as that would

defeat your purposehellip if you become a

friendly face in your potential dream

team memberrsquos kickboxing class and

then ease into chit-chat and get to know

them slowly you can

ultimately introduce

yourself as a business

owner and propose that

they consider joining

your innovative ven-

ture

Bottom Line Trust

that the law of attrac-

tion will deliver the right people to you with

the best chemistry fit and timing And you

will magically click with your team to live

your dream

Be Where Important People Are

Darnell Smith is the

FounderCEO of Busi-

ness in the Black a online

media and marketing

company based in Dallas

Texas http

businessintheblackcom

Joining a networking

group and attending

annual business net-

working conferences

are a great way to

connect with like-

minded business pro-

fessionals

NAPW defines success as owning your

own power As the largest most-

recognized networking organization of pro-

fessional women in the country spanning

virtually every industry and profession the

National Association of Professional Wom-

en (NAPW) is a powerfully vibrant net-

working community with over 600000

members and nearly 300 Local Chapters

NAPW members have diverse backgrounds

beliefs perspectives and lifestyles with one

common bond - their ability to succeed -

See more at httpwwwnapwcom

By Star Jones Esquire President of National Association of Professional Women

Star Jones Esq

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 19

TECH TRENDS

GET YOUR SITE STATS CALL UTS AT 888-885-5552

Changes In Technology Can Present Opportunity For Small And Midsize Businesses

(NAPSI)mdashThanks to new technology itrsquos

an exciting time for small and midsize busi-

nesses Thatrsquos because many are finding

that increased access to new technologymdash

such as cloud and mobile solutionsmdashcan

provide access to services that were never

within their reach before helping them

grow and be more productive

They are also finding that using old or out-

dated technology can hinder a companyrsquos

ability to do business in a number of

waysmdashfrom security risks and compliance

issues to not being able to implement even

modest changes or updates in software all

of which can significantly hamper a compa-

nyrsquos ability to be successful and competi-

tive

A Shift In Technology

The beginning of one era in technology

often means the end or phasing out of an-

other For example to accommodate the

shift toward modern technology used by a

growing number of small and midsize busi-

nesses Microsoft will end support for Win-

dows Server 2003 on July 14 2015

This means that security patches and up-

dates will no longer

be available after

this period resulting

in a less stable and

less secure techno-

logical infrastructure

if no action is taken

However the good news is that a variety of

easy-to-integrate options are available for

those ready to upgrade including Microsoft

Azure the companyrsquos cloud platform

Cloud solutions such as Azure are designed

to provide small and midsize businesses

with the ability to scale up or down to take

advantage of opportunities or cut costs all

based on their needs

Numerous Benefits

Many small and midsize businesses report

that moving to a cloud platform like Azure

provides a range of benefitsmdashincluding

increased backup capacity enhanced disas-

ter recovery capabilities consistent compli-

ance with regulatory demands and access to

the most modern applications These bene-

fits can help small and midsize businesses

move faster

reduce costs

and ulti-

mately be

more produc-

tive

bull Backup Todayrsquos businesses generate

more data than ever before The cloud of-

fers reliable and economical backup for

data for businesses of any size and it even

automatically replicates data to help guard

against unexpected hardware failures

bull Disaster recovery Backup is a great so-

lution to protect your business from data

deletion and corruptionmdashbut it isnrsquot the

only important factor when it comes to data

Disaster recovery with Azure means your

companyrsquos data and applications will be

replicated in the cloud and accessible at any

time should anything happen to your physi-

cal location

bull Compliance With data security comes

legal and regulatory requirements With

cloud platforms like Azure your security

software will be continually updated mak-

ing it easy for your business to ensure it

remains compliant with unique industry

requirements

bull Modern applications The cloud pro-

vides the infrastructure platform and cus-

tom-made solutions in one place rather

than having to cobble solutions together

piece by piece This helps make it possible

for small or mid-size companies to spend

less time troubleshooting IT issues and

more time on activities that will drive the

business forward

Now is the time to plan your transitionmdash

and Microsoft is here to help For more

information please visit

wwwmicrosoftcomen-usserver-cloud

productswindows-server-2003 To find a

Microsoft partner in your area to assist in

your cloud transition visit

wwwpinpointmicrosoftcom

By embracing more modern up-to-date

technologies small and midsize business-

es are able to innovate in a way that al-

lows them to outpace the competition

WBC OHIO Announcement DreamBuilder

The Womens Business Center is now offering an online interactive Business Plan

DreamBuilder is a unique multi-leveled business skills training program created to help women build their dream of starting or growing their own business The 12 courses teach the basics of starting and growing a business including topics such

Rewards and Challenges of Being an Entrepreneur

Developing Your Business Idea

Who is Your Customer

Who is Your Competitor

Marketing Strategy

The significance of Branding

Pricing and so much more Upon completion you will have an edita-ble business plan Through our online tool you will become a part of the WBC DreamBuilder community You can communicate with other participants through discussion boards and messaging options In addition you will find various sample business forms and useful templates for your business Register at httpwwwdreambuilderorgwbcohio Contact us for further information (614) 732-0981

Empowering women entrepreneurs with the resources and tools to create strong sustainable business

20 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

REAL ESTATE TRENDS

HOME amp STYLE TRENDS

Five Quick Ways To Upgrade Your Home For Resale

(NAPSI)mdashWhether yoursquore considering

cashing in on your equity downsizing trad-

ing up moving for a change of scenery or

relocating for better prospects a few smart

investments and improvements can help

your home stand out from the competition

so you get top dol-

lar Even if yoursquore

not planning on

moving anytime

soon these strate-

gies can maximize

your homersquos value

and increase its

marketability

bull Sprucing up the

exterior If you

think yoursquoll have a

few years before

you move work on

your landscaping

now to give plants

time to mature

Look for easy-care

perennials such as hostas which multiply

on their own If you have less time you can

still achieve a quick makeover by power

washing paths and siding painting or up-

grading your front door and keeping the

lawn watered and weeded

bull Removing eyesores inside Some minor

adjustments can help buyers recognize

whatrsquos great about your home Swap out-

dated fixtures remove wallpaper and give

everything a deep clean Replacements

donrsquot have to be top of the line they just

need to eliminate hang-ups for potential

buyers

bull Improving the kitchenmdashto a point You

probably wonrsquot recoup the cost of a full

kitchen renovation but smaller projects such

as upgrading appliances and painting or

refinishing cabinets can modernize the

space

bull Refreshing rooms with neutral paint This is a time-honored tip for a reason

While seeing your favorite bold hues on the

walls makes you happy potential buyers

may not agree A fresh coat of neutral paint

can help them envision their own belong-

ings in the space

bull Focusing on energy efficiency The right

energy-smart upgrades can assure buyers

theyrsquore seeing an efficient home where util-

ity bills can be minimized Adding insula-

tion to the attic and walls can make a dra-

matic improvement in many homes Con-

sider the windows as well Adding a heat-

rejecting window film such as 3M Sun

Control Window Film can reduce cooling

costs and typically does not change the win-

dowsrsquo appearance Since the window film

can reject up to 99 percent of UV rays it

can protect the investment you made in

your hardwood floors rugs window treat-

ments furniture and artwork

Learn More

For further facts visit www3Mcom

homeimprovement

(NAPSI)mdashThere could be good news for

many households The garage can be so

much more than a storage room where you

hide your kidrsquos soccer cleats lawn mower

and old yearbooks With these five tips you

can make it as organized functional and

aesthetically pleasing as any room in your

house

1 For many the garage is the pri-

mary entry and exit point to the

home but it can also serve as a

terrific storage space for emergen-

cy supplies Check to make sure

your home emergency kit is up to

codemdashreplace batteries in flash-

lights and replenish your canned

food and medical supplies You

may not need them every day of

the year but itrsquos better to be safe

than sorry Also ensure that you

have backup power sources availa-

ble in the event of an outagemdasha

home generator and backup battery for your

garage door opener are proven solutions

that will help maintain accessibility and

functionality for your family no matter the

circumstance

2 While reorganizing take some time to

check your garage door Test the alignment

by disconnecting the door from the opener

once itrsquos disconnected you should be able

to lift the door easily with one hand If the

door is stuck or difficult to lift you should

call an authorized dealer for an inspection

Also be mindfulmdashif your garage door

opener was installed prior to 1993 itrsquos

probably time to have it replaced as it may

not be equipped with the latest safety fea-

tures such as photo eyes

3 When cleaning the garage homeowners

tend to think of horizontal spacemdashclearing

out boxes on the floor moving gardening

equipment and power tools over to the

sidemdashbut freeing up vertical space can be

just as important Instead of piling contain-

ers on the floor think about installing wall

shelves to maximize space If you want to

clear up additional overhead for a larger

car a hanger for bikes or other large pieces

of sporting equipment consider replacing

your overhead garage door opener

4 Yoursquove organized and upgraded your

garage but yoursquore not done yetmdashyou need

to be sure your garage is a safe place for

friends family and pets Store flammable

propane tanks outdoors and invest in a 5- or

10-pound fire extinguisher in case of emer-

gencies Lock up any other dangerous

chemicals

5 A good cleaning ultimately helps in-

crease convenience and peace of mind and

that premise can extend beyond organiza-

tional tips

Creating a clean functional space will pro-

vide the peace of mind you want and de-

serve You can turn your home into an or-

ganized retreat and your garage into a func-

tional space-saving area you can enjoy year

after year

Spring Cleaning 101 Find Extra Funds and Freedom By Decluttering Your Garage

How a few quick touch-ups can create added value to your

home

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 21

TRENDY PALETTE

(NAPSI)mdashSo many people are grilling out-

doors year-roundmdasheven when temperatures

dip below freezingmdashthat Weber Grills the

company that launched the grilling revolu-

tion more than 60 years ago has released its

top tips for hearty grillers who simply

wonrsquot give up the distinctive flavors that

only an outdoor grill can deliver

ldquoMore than half of grill owners grill year-

roundmdashand 35 percent grill when the

temperature drops below freezingrdquo

said Kim Lefko Executive Vice Pres-

ident AMERICAS Weber-Stephen

Products LLC ldquoOur annual Weber

GrillWatch Survey reveals the top

reason people brave the cold is be-

cause they feel everything tastes better

grilled They also tell us itrsquos because

they see grilling as an adventure itrsquos

lsquome timersquo and itrsquos lsquofootball seasonrsquordquo

Whether grilling for one or two or to

add some flair to your next party be sure to

bundle up on your way to the grill and arm

yourself with these essential tips from We-

ber

bull Plan on adding five to 10 minutes to the

normal time it takes to preheat your grill in

the warmer months

bull Even when itrsquos cold outside never grill in

an enclosed space that can trap deadly car-

bon monoxide such as inside a garage or

under an overhang

bull If yoursquore lookinrsquo you ainrsquot cookinrsquo Resist

the urge to lift the lid Repeatedly opening

the grill will let precious heat escape ulti-

mately increasing your grilling time

bull Use a thermometer to measure the internal

temperature of foods for delicious results

every time

bull Have backup fuelmdashcharcoal and pro-

panemdashon hand in the winter as the grill will

typically require more fuel than during the

warmer months

bull Grill what you know Cold weather is the

time to stick with the tried-and-true recipes

you know by heart to maximize efficiency

at the grill

bull Position gas grills so the wind is perpen-

dicular to the gas flow and not blowing the

flame down the burner tubes

bull Keep your grill covered to protect it from

the elements

bull Snow gloves are not barbecue gloves

Make sure you have on heat-resistant

gloves when operating your grill

For additional cold weather grilling tips

visit wwwwebercomweber-nationblog

how-to-grill-in-the-winter

Essential Tips For Year-Round Grilling

888-885-5552 inforbantrendsetterscom

URBAN TRENDSETTERS INTRODUCES

NEW APPS FOR RESTAURANTS amp MORE

22 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

HEALTH AND WELLNESS

by Bruce Johnson

heart attack survivor and news reporter-

anchor

(NAPSM)mdashldquoForty-two-year-old black

male probable heart attackrdquo To this day

the paramedicsrsquo words as they rushed me to

a Washington DC hospital ring in my

ears

It began as a normal Thursday cover-

ing news as a street reporter in the

toughest part of our nationrsquos capital

When the severe pain in my chest

began I tore open the top buttons of

my dress shirt and loosened my tie to

no avail After a few failed attempts

to shake off the pain I was rushed by

ambulance to the local hospital

As I was rolled into the emergency

room my shirt was cut off an IV

needle was stuck in my arm and

monitoring leads were stuck to my

chest I was given medication to dis-

solve any blood clots and restart

blood flow to my heart An electrocardio-

gram showed that I had had a type of heart

attack called ldquothe widow makerrdquo An artery

was abruptly and completely blocked Fifty

percent of patients who have this type of

heart attack die before they get to the hospi-

tal

My cardiologist was concerned I was

young to be having a heart attack and was

outwardly in good health

Two years before my heart attack with a lot

of help I had quit smoking and eliminated

all alcoholic drinks However my job as a

reporter for a top news station was inherent-

ly stressful I often grabbed fast food as I

tried to balance professional responsibilities

with family time It had all caught up with

me

Later that night my chest pain came back

and I was flown to another hospital where

an emergency angioplasty was performed to

widen the obstructed artery

I was in intensive care for several days be-

fore starting inpatient cardiac rehab Within

2 weeks I was walking and ready to go

home I continued my supervised cardiac

rehab as an outpatient for another 6 weeks

Determined to learn why I had my heart

attack and what I could do to prevent anoth-

er one I relied on what I did best research

and investigation I asked my family about

our history of cardiovascular disease I read

articles and listened intently when the nurs-

es and doctors explained about my blood

pressure pulse weight and medications I

worked with a nutritionist who told me that

if I ate mostly fresh fruits and vegetables

broiled fish and chicken and lower-fat

foods I could occasionally enjoy spare ribs

at family get-togethers

I had always been athletic before my heart

attack but I knew I needed an activity that

Hey Man Itrsquos Time We Have A Heart-to-Heart

Continued on Page 23

Bruce at work amp play

after surviving heart

attack

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 23

DIET FREE LIFE PROUD SPONSORS OF THE NEW UTS

FITS amp TRENDY MAGAZINE gave me control of my heart speed I start-

ed by running on a treadmill and then

moved my runs outside I listened to my

body but wasnrsquot afraid to push myself

I saw my doctors regularly to make sure

my heart was functioning at its best My

health care team was stunned by my recov-

ery often calling me a miracle which felt

great But not as good as knowing I was

living healthy tracking and controlling my

blood pressure and taking care of myself

Despite my progress I needed to prove to

myself that I was healthy Since running

had be come my passion I entered the

Marine Corps Marathon With clearance

from my doctor on October 22 2000mdash

eight years after my heart attackmdashI ran

262 miles When I crossed the finish line

I knew my heart attack hadnrsquot defeated or

defined me

I know I was spared My story could have

turned out differently and I am grateful for

this gift of life But do you know what

This could be you Heart disease remains

the leading cause of death in America

If you learn anything from my story I

hope itrsquos that YOU have to take care of

yourself and your heart No one else can

do it for you During American Heart

Month and all through the year make

your heart a priority Know your blood

pressure and keep it in control Donrsquot

smoke Eat less fatty salty and greasy

food and more fruits and vegetables Make

an appointment with your doctor Free

resources and information are available

from Million Hearts at

http1usagov1AU65x6 Take it from

me taking action today could save your

life tomorrow

HeartmdashContinued From Page 22

24 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

BEAUTY AND FASHION TRENDS

Inspiring Beauty 50 Years of Ebony Fashion Fair

The first-ever exhibition on the Ebony

Fashion Fair Inspiring Beauty explores the

50-year history of the charity fashion spec-

tacle that redefined the concepts of beauty

style and empowerment for African Ameri-

cans by examining the history of the show

and its director and producer Eunice W

Johnson

Inspiring Beauty showcases nearly 100 ob-

jects including ensembles and accessories

displayed on fully stylized mannequins to

recreate the runway experience as well as

archival photographs video and Johnsonrsquos

personal effects to tell the full story of these

unparalleled events At the center of this

dynamic show are the stunning gowns

feathered coats and statement designs seen

in the 40 garments selected from a collec-

tion of thousands Johnson amassed in five

decades

Works by designers including Stephen

Burrows Christian Dior Christian La-

croix Bob Mackie Missoni Jean Patou and Sarli illustrate themes of vision inno-

vation and power as exemplified by John-

sonrsquos entrepreneurial spirit flair for fash-

ion and philanthropic goals as co-founder

of Johnson Publishing Company publisher

of Ebony and Jet magazines

Exhibition highlights include garments

from fashion greats such as Valentino

Pierre Cardin and Alexander McQueen

for Givenchy before they reached world-

renowned status An Yves Saint Laurent

lsquoPicassorsquo cocktail dress Nina Ricci even-

ing ensemble of a shirred jumpsuit and ruf-

fle coat Karl Lagerfeld for Chloeacute beaded

gown Vivienne Westwood animal print

evening gown and Emanuel Ungaro two

piece bridal gown are examples of the spec-

tacular trends of fashion and attitude of

style

Developed by the Chicago History Museum

in cooperation with Johnson Publishing

Company Inspiring Beauty offers an un-

precedented multisensory experience to

visitors who have never attended an Ebony

Fashion Fair as well as reconnects those

who experienced it first-hand

TOUR SCHEDULE Museum of Design Atlanta GA

October 18 2014 ndash January 4 2015

Milwaukee Art Museum WI

February 5 2015 ndash May 3 2015

Minnesota History Center St Paul MN

May 22 2015 ndash August 16 2015

Charles H Wright Museum of African

American HIstory Detroit MI

September 18 2015 ndash January 3 2016

Memorial Art Gallery of the University

of Rochester NY

January 30 2016 ndash April 24 2016

Bellevue Arts Museum WA

May 20 2016 ndash August 12 2016

The George Washington University Mu-

seum and The Textile Museum Wash-

ington DC February 10 2017 ndash June 4 2017

Eunice Johnson at work 1970 Photo

courtesy of Johnson Publishing Compa-

Eunice Johnson with designer Yves

Saint Laurent 1972 Photo courtesy of

Johnson Publishing Company LLC

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 25

ldquoMaking pretty faces is my specialty

Sara King

Professional Makeup Artist

614-900-1033 wwwstyleseatcomsarakingbeauty

Special

Events

Free-Lance

Make-Up Parties

BEAUTY amp FASHION TRENDS

Available at DrsquoAndrearsquos Hair Studio

DrsquoAndrea Brown Master Designer

2151 E Dublin Granville Road Suite F

Columbus OH 43229 P 614-636-2298

5 STAR HAIR MAYVEENCOM

Natural Straight

Deep Wave

Curly Wave

Loose Wave

FREE BUSINESS OPPORTUNITY

CALL TODAY

If yoursquore like me yoursquove got a random col-

lection of carrier and essential oils some-

where in your beauty arsenal If yoursquore like

me said random collection of essential and

carrier oils is mostly just sitting there col-

lecting dust and taking up space on your

shelves Many of us aspire to be gung-ho

DIY mixtresses in our down time but life

doesnrsquot always have that in store for us In

fact sometimes we buy products we donrsquot

need and make aspirational plans that wersquore

going to learn how to use them That

doesnrsquot always happen Irsquom here to help

you sift through the clutter

First things first ndash let me introduce you to a

recipe book you should check out ndash Natural

Beauty Alchemy Make Your Own Organic

Cleansers Creams Shampoos Serums

Balms and More Itrsquos written by fabulously

named licensed pharmacist and expert

healthcare professional Fifi M Maacaron

and features more than 100 easy to follow

recipes for skin and body IMO itrsquos pret-

ty light on hair recipes but it offers helpful

and simple recipes for bellas who want to

make their own toner or serum or even per-

fumes from essential oils With permission

from the publisher I got access to a few

exclusive recipes ndash you gotta get the book

for the rest I specifically requested the

breakdown for the ldquo3-in-1 Lazy Blendrdquo ndash

you KNOW I love a good multi-use prod-

uct A DIY multi-use product SOLD

Herersquos the breakdown courtesy of The

Countryman Press

3-in-1 Lazy Blend ndash Makeup Remov-

er Toner amp Night Oil

What could be better than a makeup remov-

er that is also a toner and an anti-aging

night oil all in one bottle This formula

softens the skin and nourishes it While the

composition of jojoba oil is very close to

that of the skinrsquos own lipids and it doesnrsquot

clog pores wheat germ oil is rich in vita-

mins and minerals that prevent aging

Chamomile tea and rose water are extreme-

ly skin friendly and help alongside glycer-

in balance moisture levels Keep this oil-

water mix handy especially when you have

little time and energy left at the end of the

day

INGREDIENTS 2 ounces (60 ml) rose water

1 tablespoon almond oil

1 tablespoon jojoba oil

1 tablespoon wheat germ

1 ounce (30 ml) chamomile tea (at room

temperature)

1 teaspoon glycerin

5 drops vitamin E oil

Note You can substitute witch hazel for

rose water in case of oily skin

INSTRUCTIONS 1 Mix the above ingredients adding one at

a time Shake well and then transfer to a

spray bottle

2 Shake vigorously to disperse oil droplets

before spraying onto a cotton disc or ball

Wipe the face and neck repeating if neces-

sary to remove makeup completely

3 You do not need to rinse or follow with a

toner or night oil because this formula does

it all

4 Store the bottle in a cool place away from

sunlight and heat

Try This DIY Beauty Recipe ndash the 3-in-1 Makeup Remover Toner amp Night Oil

By Patrice Grell Yursik

Founder Afrobellacom

26 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

ARTS AND ENTERTAINMENT

NEW YORK NY and UNIVERSAL CITY Calif ndash The biggest names in en-tertainment will bring the music of the iHeartRadio app to life on Sunday March 29 for the second edition of the iHeartRadio Music Awards hosted by Oscar and Grammy award winning actor and musician Jamie Foxx The event will air live on NBC from 8-11 pm ETPT from the historic Shrine Auditorium in Los Angeles and will be broadcast sim-ultaneously on iHeartMedia stations na-tionwide and across the iHeartRadio

digital music platform

The three hour telecast will truly reflect Americarsquos favorite music and will show-case the yearrsquos most popular artists and songs determined by the iHeartRadio Chart and fan voting through iHeartRa-dio stations nationwide The evening will include performances by Rihanna Iggy Azalea Sam Smith Madonna Ja-son Aldean Jamie Foxx Meghan Trai-nor Jason Derulo Jennifer Hudson Kelly Clarkson Snoop Dogg Nate Ruess Alesso and Florida Georgia Line

along with appearances from Taylor Swift and more This yearrsquos iHeartRa-dio Music Awards will also feature un-

expected collaborations from some of

the top names in music

ldquoThis is the night we celebrate the big-gest songs and artists we played for fans on our iHeartRadio stations across America and on the iHeartRadio app over the past year along with a look at whats coming in 2015rdquo said John Sykes President of Entertainment En-terprises for iHeartMedia Inc ldquoAnd who better to host than both a Grammy win-ning musician and Oscar winning per-former Jamie Foxx This is going to be an amazing star packed Sunday night of

music on NBC

ldquoIrsquom so excited that Jamie Foxx is taking the reins at this yearrsquos iHeart awards He is the perfect choice to lead this extraordinary night of music and celebrity artists said Paul Telegdy President Alternative and Late Night

Programming NBC Entertainment

2014 was such an incredible year for so many artists across different genres so

its great to see them get the recognition they deserve said Tom Poleman Pres-ident of National Programming Platforms for iHeartMedia Whether theyre new to the scene or industry veterans each artists journey is exciting to follow from their first radio spin to their first

iHeartRadio Music Award nomination

The iHeartRadio Music Awards is the night in music where the indus-tryrsquos top artists get to shine in a relaxed and fun atmosphere and celebrate their own achievements as well as those of their peersrdquo said Ian Stewart President of Done +

Dusted Inc

Category finalists for the iHeartRa-dio Music Awards were announced on February 4 with 2014 iHeartRa-dio Innovator Award winner Pharrell Williams making a special appear-ance on NBCrsquos TODAY show to

reveal this yearrsquos Artist of the Year nomi-nees Social voting through iHeartRadio stations nationwide for the Best Lyrics Best Fan Army and Renegade catego-ries will run through Friday March 20 Category finalists (by alphabetical order) are

JAMIE FOXX TO HOST IHEARTRADIO MUSIC AWARDS LIVE ON NBC Sunday March 29 (8-11 PM ETPT)

Rihanna Iggy Azalea Sam Smith Taylor Swift Madonna Jason Aldean Jamie Foxx Meghan Trainor Jason Derulo Jennifer Hud-son Kelly Clarkson Snoop Dogg Nate Ruess Alesso and Florida Georgia Line

Continued on Page 27

Jamie Foxx

Rihanna

Snoop Dogg

Jennifer Hudson

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 27

EVENTS

The Urban Trendsetters List of 2015 Media Sponsorship is GROWING NATIONALLY amp FAST

Events Include but NOT limited to

Whorsquos Who Publishing Book Unveiling Receptions for Atlanta GA other city announcements soon

The African American Male Wellness Walk Atlanta Detroit Washington DC Niagara Falls

2015 Champions of Diversity and Career town Network Career Fair-Columbus OH and Atlanta GA

The African American Film Festival-New York City

FOR MORE INFORMATION ON ADVERTISING SPONSORSHIP OR VENDOR OPPORTUNITIES LOG ONTO WWWURBANTRENDSETTERSCOM EVENTS

CALL Mykayla Bryant or Sharon S Gordon at 888-885-5552

EMAIL mykaylaurbantrendsetterescom or Sharonurbantrendsetterscom

Artist of the Year

Ariana Grande

Iggy Azalea

Luke Bryan

Sam Smith

Taylor Swift Song of the Year

All About That Bass - Meghan Trainor

All of Me - John Legend

Happy - Pharrell Williams

Shake It Off - Taylor Swift

Stay With Me - Sam Smith Best Collaboration

Bang Bang - Jessie J + Ariana Grande + Nicki Minaj

Dark Horse - Katy Perry featuring Juicy J

Fancy - Iggy Azalea featuring Charli XCX

Problem - Ariana Grande featuring Iggy Azalea

Talk Dirty - Jason Derulo featuring 2 Chainz

Best New Artist

Bastille

Cole Swindell

Iggy Azalea

Meghan Trainor

Sam Smith Country Song of the Year

Bartender - Lady Antebellum

Burnin It Down - Jason Aldean

Dirt - Florida Georgia Line

Give Me Back My Hometown - Eric Church

Play It Again - Luke Bryan Hip HopRampB Song of the Year

Dont Tell Em - Jeremih featuring YG

Drunk in Love - Beyonceacute featuring Jay Z

Flawless - Beyonceacute

Loyal - Chris Brown featuring Lil Wayne and Tyga

New Flame - Chris Brown featur-ing Usher and Rick Ross

Dance Song of the Year

Animals - Martin Garrix

Blame - Calvin Harris featuring John Newman

La La La - Naughty Boy featuring Sam Smith

Summer - Calvin Harris

Waves - Mr Probz

Alternative Rock Song of the Year

Come With Me Now - KONGOS

Do I Wanna Know - Arctic Mon-keys

Fever - The Black Keys

Something From Nothing - Foo Fighters

Take Me to Church - Hozier Best Lyrics

All of Me - John Legend

Blank Space - Taylor Swift

Counting Stars - OneRepublic

Habits (Stay High) - Tove Lo

Stay With Me - Sam Smith

Thinking Out Loud - Ed Sheeran

Best Fan Army

5SOSFAM - 5 Seconds of Summer

Arianators - Ariana Grande

Bey Hive - Beyonceacute

Team Breezy - Chris Brown

Sheerios - Ed Sheeran

Church Choir - Eric Church

Directioners - One Direction

Selenators - Selena Gomez

Mendes Army - Shawn Mendes

Swifties - Taylor Swift Renegade Award presented by the All New 2015 Jeep Renegade

Brantley Gilbert

Charli XCX

Hozier

Iggy Azalea

Meghan Trainor

This year the iHeartRadio Music Awards is partnering with the Jeep brand to pre-sent the first-ever ldquoRenegade Awardrdquo The ldquoRenegade Awardrdquo celebrates emerging standout artists who have bro-ken boundaries while staying true to themselves These artists defy conven-tion to create new musical lanes that are distinctly their own They are authentic and passionate with the talent to stretch the limits and do something extraordi-

nary

The iHeartRadio Music Awards will be executive produced by John Sykes Tom Poleman and Liz Kelly of iHeartMedia along with Ian Stewart and Hamish Hamilton of Done and Dusted Inc who will also produce the show for NBC Stu-

dios Hamilton will also direct

Proud partners of this yearrsquos events in-clude the All New 2015 Jeep Renegade

and Taco Bellreg

For breaking news and exclusive iHeartRadio Music Awards content visit iHeartRadiocomawards or follow the social buzz on Twitter Facebook Insta-

gram and Google +

IHeart - Continued From Page 25

ARTS AND ENTERTAINMENT

28 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

TRAVEL TRENDS

FOR VENDOR AND SPONSORSHIP INFORMATION CONTACT SHARON S GORDON 888-885-5552

(NAPSI)mdashFor those looking to take an

upscale road trip but who want to get the

most for their money there are several tips

and tricks to keep in mind when planning a

getaway

Time Your Trip-If your dates are flexible

try traveling to your selected destination

during its off-season Hotels often drop

their rates to attract business when crowds

thin out and you can score a great deal

while avoiding a tourist rush Try a moun-

tain destination before ski season is in full

swing or a famous site such as the Grand

Canyon on a weekday during the school

year

Take Advantage of Luxury Partnerships-

Luxury brands often partner to provide their

customers with added value To take your

road trip up a notch from the moment you

pull out of your driveway a special edition

Crafted Line of vehicles from Lexus comes

equipped with a beautiful two-piece set of

tailor-made Tumi luggage The Lexus

Crafted Line features an Ultra White exteri-

or with Obsidian door handles side mirrors

and grille Eye-catching seats contrast

stitching headrests and door panels are

either two-tone BlackScarlet or Black

Cabernet Models include IS 250 F SPORT

LS 460 F SPORT and GS 350 F SPORT in

RWD and AWD RX 350 AWD F SPORT

and ES 350

The limited edition Tumi duffel bag set was

specifically designed to match the vehicles

for grille-to-trunk coordination Lexus own-

ers can find additional pieces of this origi-

nal luggage set and other exclusive offers at

LexusDriverscom A Meguiarrsquos New Car

Care Kit is also included as another extra

bonus for Crafted Line owners

Search for Package Deals-Regardless of

when you travel try to look for a hotel of-

fering a package deal to capitalize on your

travel investment Many upscale hotels of-

fer credit toward their on-site restaurants

bars or spas when you book in advance

online Hotels in areas such as Napa Valley

or other wine country destinations may

partner with nearby wineries to offer its

guests exclusive deals on tastings and tours

For example The Allison Inn amp Spa in Or-

egonrsquos Willamette Valley offers Lexus

owners the chance to sample three distinc-

tive local wines and receive a complimen-

tary bottle of their favorite The resort also

has an on-site fleet of Lexus vehicles avail-

able for guests to drive eliminating the

need for a rental car

Take the Scenic Route-The great thing

about road trips is that you can skip the

crowded expensive attractions and enjoy

the view from the comfort of your car seat

And all passengers will be happy to spend

more time taking in free scenic sites along

the way Take advantage of natural wonders

and roadside attractionsmdashsuch as New

Yorkrsquos scenic Finger Lakes region or

kitschy Route 66 sitesmdashwhenever possible

With these tips and tricks and a little ad-

vance planning yoursquoll save time and money

while elevating your road trip Find out

more at wwwLexuscomcraftedline

Elevate Your Next Road Trip By Seeking Out Added Value

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 29

AUTO TRENDS

When The Check Engine Light Is On Donrsquot Ignore It

Donrsquot take this lightly One of the most

vital signals of an improperly functioning

vehicle is the check engine light and when

illuminated it alerts the driver to a variety

of existing potential problems Neverthe-

less vehicle checkups

during car care events

throughout the country

reveal that the check en-

gine light is on in nearly

one out of 10 vehicles

Some common malfunc-

tions that can cause the

check engine light to illu-

minate include a faulty

oxygen sensor mass air-

flow sensor or spark

plugs and wires If the light flashes the

condition is more critical and must be

checked immediately to prevent severe

damage which may include catalytic con-

verter damage

ldquoWhen the check engine light comes on it

means that a vehicle system such as the

ignition fuel injection or emission control

is not operating properly even if the vehicle

appears to be running normallyrdquo explained

Rich White executive director Car Care

Council the source for the ldquoBe Car Care

Awarerdquo campaign promoting regular vehi-

cle care maintenance and repair

ldquoA glowing check engine light doesnrsquot

mean you have to immediately pull the car

to the side of the road but it does mean you

should get the car checked out as soon as

possible Ignoring the warning light could

result in costly repairs At the very least the

light could alert you to an engine problem

that is negatively impacting fuel economyrdquo

he added

When scheduling service make sure the

automotive shop that examines your vehicle

has professional technicians who are trained

and certified in OBDII diagnosis and repair

The technician will connect your vehiclersquos

computer system to a diagnostic scan tool

which will indicate why the light was acti-

vated

At the same time the technician can ana-

lyze idle speed throttle response engine

temperature fuel system pressure manifold

vacuum exhaust emission levels and many

other key indicators Once the problem is

fixed the carrsquos computer is reset to initiate

its release process The technician should

then be able to tell you what needs to be

done and discuss potential warranty cover-

age and further testing if necessary

For a free ldquoCar Care Guiderdquo or for further

information visit wwwcarcareorg

Donrsquot be in the dark

about your enginersquos

problem when the check

30 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

Christa Payne Area Manager 614-778-1958

christapayneaolcom Undercoverwearcomchristapayne

Call me to book your Special Girls Night Party

Business Opportunity

Changing Womenrsquos Lives

REGISTER YOUR BUSINESS IN OUR ONLINE BUSINESS DIRECTORY FREE AT WWWURBANTRENDSETTERSCOM UTS BIZ LIST

ARE YOU A TRENDSETTERS

Urban Trendsetters wants to spotlight you and your busi-

ness

Send your us your photo and brief introduction to Sha-

ronurbantrendsetterscom Subject Business Spotlight

SELL YOUR STUFF

UTS Classifieds

All print classified ad will get

FREE placement online

One Week $25 Two Weeks $40 One Month $75 Includes 1 photo up to 500 characters

Call Urban Trendsetters

Today

Your ad could be here for as low as

a $150 investment

Call Urban Trendsetters Today

888-885-5552

Urban Trendsetters Business Directory

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 31

FINANCIAL ADVISOR

Registered Investment Advisory Firm is

currently expanding throughout

Ohio We are in search of Independ-

ent Investment Advisor Representatives

Must be self-motivated professional and

willing to take direction If you have a

financial or insurance back round we

encourage your response We work with

Globally Recognized Money Manag-

ers Strong Ethics and complete transpar-

ency with clients relationships is essen-

tial Please contact Hardiman Invest-

ment Management Inc 614-209-

9748 or submit a resume via e-mail to

FREELANCE WRITERS

Do you love to write Urban

Trendsetters is growing and we

are looking for writers

If you are good writer love con-

necting with people and enjoy relay-

ing empowering information UTS is

the place for you Contact Sharon S

Gordon at 888-885-5552 for more

information or send email to in-

fourbantrendsetterscom

CLASSIFIEDS UTS Online Classifieds The Urban Trendsetters allow our customers the opportunity to submit their classified ads and pay online You may add photos videos and links to your classified ads You may also choose to upload current display ad As with our coupons our classified ads are available in print online via e-blast in our weekly top classified blast as well as front page top classified listing feature on our website

MEDIA SALES

Earn Extra Income for the Holidays

Urban Trendsetters wants to increase your

sales staff We offer a variety of media ser-

vices and we serve many different industries

If you are a professional individual seeking

unlimited income potential give us a call to-

day at 888-885-5552 or email

salesurbantrendsetterscom NO EXPERIENCE NECESSARY

Have you tried that crazy wrap thing

We NEED Distributors NOW The It Works Ultimate Body applicator is a first to market product like NOTHING you have ever seen before The Ultimate Body

Applicator is a all natural non woven cloth that is site specific ANYWHERE you place is its going to TONE TIGHTEN and FIRM in

as little as 45 minutes Reduces the appearance of cellulite and varicose veins No its not water weight loss No it wont come back over

night and YES IT WORKS Donrsquot believe Try if for YOURSELF Call Mykayla Bryant Diamond Director at 937-532-8295

UTS FREE CARD

Ever wondered how your business could

profit from a Pre-Paid Card and the PPC

industry Contact UTS Free today at

614-526-8871 or email

utsfreecardgmailcom

Urban Trendsetters and Career Town Network Host STEM

Virtual Career Fairs

The purpose of this conference is to follow the governments lead in its STEM or Educate to Innovate model Our 4 goals are

1 Bring more awareness and emphasize the importance of in our educa-

tion system and encourage students to pursue degrees and careers in

STEM

2 Create more teachers and educators in the STEM areas

3 Create more diversity and careers in STEM for women and minorities

4 Create and develop relationships between corporations colleges uni-

versities and educators that will provide more positions of internships for

For Registration Vendor and Sponsorship Opportunities and Information

Call 888-885-5552 Email

Sharonurbantrendsetterscom wwwurbantrendsetterscom

Register for Your FREE Career Town Account

March- Celebrating Women of Diversity

AprilmdashHealthcare May-Internship amp Summer Opportunities HBCU

This series of career fairs will allow recruiters and job seekers to interact

one on one from the comfort of office and home Each week is dedicated

Logistics amp Warehouse Professional Healthcare and STEM

Classified Ads

$25 amp up

Your Ad

Could Be

HERE

32 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

Urban Trendsetters is YOUR NEW Online Marketing Department

SECURE YOUR ACCOUNTS TODAY Urban Trendsetters Brand Establisher amp Booster

Call 888-885-5552 for a FREE Consultation

The next most important things to secure for your brand after acquiring your domain name are the account names and profiles

on social media blogs and local directories

We all know that it is optimal to have a domain name that exactly matches your brand name or business name The same is true for

your account names as well as the URLs of your profiles on social media blogs and directories Your accounts on Web

properties are part of your brand presence and so securing your accounts

Establishing your accounts with optimal branding is of great

importance

ALL FOR $799

Page 9: March 2015 Women's History Month

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 9

(

SPORTS

DOWN HOME NEWS

NHL On the day of the NHLrsquos trading

deadline Mon Mar 2 the Blue Jackets

acquired C William Karlsson LF Rene

Bourque (photo) and a second round pick

in the lsquo15 NHL Draft from the Ducks in

exchange for DM James Wisniewski and

a lsquo15 third round pick previously acquired

from the Red Wings Karlsson and Bour-

que are both ex-pected to join the Spring-

field Fal-cons the Blue Jacketsrsquo AHL af-

filiate The Blue Jackets also acquired DM

Justin Falk who will play for the team

and a fifth round pick in the lsquo15 NHL

Draft from the Wild in exchange for DM

Jordan Leopold

FOR THE RECORD NBA Mavsrsquo Monta Ellis (photo) led all

with 19 pts in its 104-87 loss to the Hawks

The Mavs made 5-of-31 3-pt FGs 161

Since the NBA first adopted the 3-pt FG in

the lsquo79-lsquo80 season that tied the fifth lowest

3-pt percentage in a game for a team that

took at least 30 3-pt FGs The Mavs hold

the lowest such percentage on this list mak-

ing 4-of-31 3-pt FGs (129) earlier this

season vs the Knicks Despite that the

Mavs won that game in OT led by Dirk

Nowitzkirsquos 30 pts He also made 1-of-8 3-

pt FGs (125)

HBCU NEWS

SPORTS South Carolina St could lose its

menrsquos basketball womenrsquos softball and

womenrsquos soccer programs (the latter two

being non-revenue making) under a budget

plan presented by embattled president

Thomas Elzey (photo) who is on paid ad-

ministrative leave while state lawmakers

tackle the HBCUrsquos financial

crisis The cost-saving plan

also calls for SCSU to add

womenrsquos golf and womenrsquos

bowling (two sports less cost-

ly to run) and possibly leave

the MEAC in the hopes of

easing the athletic deptrsquos

$465K budget shortfall it fac-

es in lsquo15-lsquo16 SCSU has been

a MEAC member since lsquo70

but Elzeyrsquos plan did not say

which conference the HBCU

might join The plan came about a month

after a State House budget panel voted to

suspend school operations for two yrs

FRANKLY SPEAKING

MCB When asked if he knows of sexual

assault allegations against Rasheed Sulai-

mon though no official complaints were

filed with the Office of Student Conduct or

any law enforcement agency and if handled

Sulaimonrsquos dismissal appropriately Duke

coach Mike Krzyzewski said ldquoI donrsquot

have any comment about thatrdquo Sulai-

mon was dismissed from the team for

failing to ldquoconsistently live up to the

standards required to be a member of

our programrdquo said Krzyzewski in a

press release

NBA Anthony Mason (Pictured) died

at age 48 due to heart failure After

playing at Tennessee St Mason played

13 yrs in the NBA with the NJ Nets

Nuggets Knicks Clt Hornets Bucks

and Heat During his NBA career he

booked 108 ppg and 83 rpg while log-

ging 2963 assists He was also the NBA

Sixth Man of the Year in lsquo95 before lead-

ing the NBA in minutes played over the

next two seasons In lsquo97 he earned All-

NBA (3rd team) and NBA All-Defensive

Team (2nd team) He was also selected to

the lsquo01 NBA All-Star Game Mason also

played in Turkey Venezuela the CBA and

the USBL hellip MLB US Army WWII

veteran Henry ldquoHankrdquo Peters died of com-

plications from a stroke at aged 90 He was

a MLB executive for the St Louis Browns

KC Athletics (lsquo65-lsquo71) and Indians (lsquo87-

lsquo91) president of the National Association

of Professional Baseball Leagues the um-

brella group that governs MiLB (lsquo72-lsquo75)

and president and general manager of the

Orioles (lsquo75-lsquo87) hellip Stuart ldquoSturdquo Miller

a P for the Cardinals (lsquo52-lsquo54 lsquo56) Philies

(lsquo56) Giants (lsquo57-lsquo62) Orioles (lsquo63-lsquo67)

and Braves (lsquo68) died at age 87 from an

undisclosed cause hellip USOC At age 96

Maria Cerra died from an undisclosed

cause She was an American fencer who

competed in the womenrsquos individual foil

event at the lsquo48 Summer Olympics hellip

NHL Dan Held a C drafted in lsquo80 by the

Flyers but played for AHLrsquos Mariners (lsquo80

-lsquo82) and most of his career in Germany

until lsquo00 died at age 53 from an undis-

closed cause

By Oscar Haywood

Call 888-885-5552 FOR MORE INFO

10 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

RELATIONSHIPS

9 Reasons You Should Read This Book And Help Change The Conversation About What Healthy Love Is

The new book Loving In The Grown Zone

A No-Nonsense Guide to Making Healthy

Decisions in the Quest for Loving Roman-

tic Relationships of Honor Esteem and

Respect (Balboa Press) has been available

for a few months now and even before any

formal promotional effort the response has

been all but overwhelming with incredible

social media buzz and great reviews at Am-

azoncom and other online booksellers

Now that our official promotional campaign

has begun including appearances on televi-

sion and nationally syndicated radio as well

as our Loving In The Grown Zone Book

Blog Tour we are on a mission to make

Loving In The Grown Zone a national best-

seller This goal is not just about selling

books but our mission to champion what

our society (and especially our children and

young people) desperately needs fewer

dysfunctional broken and destructive rela-

tionships and more loving sustainable rela-

tionships of honor esteem and respect

However we cannot succeed in this mis-

sion without you In fact our primary rea-

son for writing our book and for launching

our GrownZonecom personal growth initi-

ative is to convince as many people as pos-

sible to not only support the Grown Zone

but to join our campaign for ldquoMore Self-

Love Better Decisions and Healthy Rela-

tionshipsrdquo You need to read and share our

book Loving In the Grown Zone Following

are just nine of the top reasons why we be-

lieve yoursquoll agree

1 You want to take a stand for healthy

love Infidelity Violence Disrespect

Abuse Possessiveness Exploitation Reck-

less procreation These and so many un-

loving acts are tolerated and committed in

the name of love As a result love needs

both a defense attorney and an image con-

sultant In fact no other virtue is more

falsely accused Read and share Loving In

The Grown Zone if you want to defend and

stand up for the truth about love

2 You want to prevent unhappy mar-

riages and high divorce rates How many

of us witness weddings and celebrate the

rings the hair the dress the music and the

food and drink at the receptionmdashbut cannot

honestly celebrate the marriage The fact

that half of all marriages end in divorce is

not evidence that the institution itself is

flawed but testament to the fact that a mar-

riage is only as resilient as the foundation it

is built on If you want to promote the self-

loving choices and healthy relationship

standards that prevent unsustainable mar-

riages and make good marriages last read

and share this book

3 You want to help love to reclaim its

true identity Love may be the ultimate and

original victim of identity theft with sex

money ego and self-indulgence among its

perpetrators thanks to popular culture

(including much of ldquorealityrdquo TV) movies

music peers and even preachers and par-

ents We founded Grown Zone and wrote

Loving In The Grown Zone to make the

case that true love is identified by its capac-

ity to bring honor esteem and respect to

people in relationships it is about joy

peace compassion forgiveness patience

affirmation restoration and safety Love is

always healthy and promotes personal

growth and self-love If it doesnrsquot it may be

many things but it is not love Read and

share our book if you agree

4 You are tired of dating and pursuing

relationships by trial and error Without

a commitment to personal growth and self-

love and reliable guidelines for healthy

relationship choices people are left to gam-

ble with their bodies finances emotional

health and physical safety treating the

search for love like the lotterymdashwith simi-

larly horrible odds One in a million may

find healthy sustainable love this way the

rest will get the booby prizes including

fatherless sons daddyless daughters costly

divorces serial infidelity financial abuse

domestic violence and other commonly

accepted features of unhealthy relation-

ships Read and share this book if you want

to change this paradigm for yourself and

others

5 This is not a book-sales campaign Itrsquos

a mission We want to make this perfectly

clear The Grown Zone is not just a cute

branding platform Itrsquos not about getting

Instagram reposts or pandering for follow-

ers with clever memes We are not in a so-

cial media popularity contest We are tired

of stories that start out with ldquothey fell in

loverdquo and end with ldquoheshe cheated onbeat

onabusedkilled himherrdquo We reject the

notion that abuse disrespect and self-

destructive choices should be tolerated by

us as individuals or as a society as accepta-

ble consequences of pursuing and engaging

in romantic relationships If you stand with

us read and share our book 6 You truly want to believe in good

healthy love and you want to help others

to recognize what it is not Loversquos detrac-

tors are bold loud and vocal Yet too many

of us who truly believe in healthy love are

often silent Read and share Loving In The

Grown Zone as the first step in making your

voice heard If you believe in healthy love

step up stand up and speak up

7 You want better for your children than

what you experienced in relationships Many of us have never personally wit-

nessed a healthy relationship in our own

families and communities much less been

taught about how to go about securing one

for ourselves If you are divorced a witness

or victim (actually theyrsquore one and the

same) of partner violence or are currently in

an unhappy marriage you know what it

means to fear that your sons and daughters

are doomed to the same fate Read Loving

In The Grown Zone so yoursquoll know that you

can break the cycle share it to make sure

that you do

8 You are tired of relying on others to

love you and you are ready to commit to

self-love If you are tired of chasing love

and ready to attract it the key is learning to

faithfully and unconditionally give it to

yourself Read and share our book to learn

to become what you desiremdasha healthy per-

son who loves with honor esteem and re-

spectmdashand to attract those ready willing

and able to bring you the same

Alfred Edmond Jr and Zara Green Co-Author

are co-principals of A2Z Personal Growth Enter-

prises producer of The Grown Zone discussion

series which focuses on key themes popularized

via their respective social media platforms in-

cluding their GrownZone Twitter

By Zara D Green and Alfred Edmond Jr

Continued on Page 13

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 11

YOUNG amp TRENDY

Imagine being a young teenager and decid-

ing to participate in a serious march that

you hoped would shed light on the injustic-

es facing Black people in this country as

well as change the unjust laws that were in

place allowing those injustices to be perpet-

uated without consequence

That is what our current generation ndash the

Joshua Generation ndash is up against and that

is what many that have come before them

have had to endure

This year marks the 50th anniversary of an

event that was televised around the world

called ldquoBloody Sundayrdquo and that event be-

came one of the major catalysts behind the

passage of the 1965 Voting Rights Act that

strengthen the voting rights for Black peo-

ple in this country

Inspired by Martin Luther King Jr a young

Black man by the name of John Lewis

joined the burgeoning Civil Rights Move-

ment Lewis was a Freedom Rider spoke at

1963rsquos March on Washington and led the

demonstration now known as ldquoBloody Sun-

dayrdquo

ldquoBloody Sundayrdquo refers to the March 7

1965 civil rights march in Alabama that

was scheduled to go from Selma to the cap-

itol in Montgomery to protest the shooting

death of 26-year old Black activist Jimmy

Lee Jackson who was shot in the stomach

on February 18 1965 by

Alabama State Trooper

James Fowler while the

troopers were breaking up

a peaceful protest in Mari-

on Perry County

Lewis worked with other

Student Nonviolent Coor-

dinating Committee

(SNCC) and Southern

Christian Leadership Con-

ference (SCLC) activists to

assemble and lead over

600 marchers across the

Edmund Pettus Bridge on

the way to Montgomery

Lewis and the marchers

were violently assaulted and driven back by

numerous law enforcement officials after

they crossed the bridge Lewis who still

bears the visible scar on his forehead from

the blow he received from an Alabama

State Troopersrsquo nightstick along with the

other unarmed marchers were beaten and

gassed during the attack while media out-

lets were on hand to cover the event live

The footage of the vicious and heinous at-

tacks deeply shook the country and put nec-

essary pressure on then-President Lyndon

B Johnson to advocate for the passage of

the Voting Rights Act of 1965

Lewis became one of the thirteen original

Freedom Riders and was the youngest of

the ldquoBig Sixrdquo civil rights leaders and the

chairman of the SNCC from 1963 to 1966

some of the most tumultuous years of the

civil rights movement During his tenure

the SNCC opened Freedom Schools

launched the Mississippi Freedom Summer

and organized the voter registration efforts

that led to the pivotal Selma to Montgom-

ery marches As the chairmen of SNCC

Lewis wrote a speech in reaction to the Civ-

il Rights Bill of 1963 where he denounced

the bill because it didnrsquot protect African

Americans against police brutality nor did

the bill provide African Americans the right

to vote In that year Lewis helped plan the

historic March on Washington in August

1963 the occasion of Dr Kingrsquos celebrated

ldquoI Have a Dreamrdquo speech and at 23 was the

youngest speaker that day

It is that same spirit ndash that flows from Lew-

is the last living person who addressed the

1963 March on Washington ndash that has

seemingly found its way inside the hearts

and minds of a new generation of modern

day Civil Rights leaders in this country who

are fighting to shed light on critical issues

impacting the Black community ndash from

police brutality to economic disenfranchise-

ment to political and legal disparity

All across the country we are seeing a

number of young activists that have taken

up the mantle without fear or favor to

speak up and speak out about these issues

and are not backing down

Protesters have been gathering in various

cities to demand accountability in the legal

system following the grand jury decisions

concerning Michael Brown in Ferguson

Missouri Eric Garner in Staten Island New

York and Jordan Baker in Houston Texas

The majority of demonstrations we have

seen have been youth-led movements that

has gotten the attention of mainstream

America and has breathed life into a gener-

ation of young people who had not been as

politically engaged in matters concerning

injustice as they once had been

Young people who are students community

activists and members of grassroots organi-

zations have made it a point to not stop

demonstrating and to keep up the pressure

on key entities in order to have their mes-

sage heard They have implemented ex-

tremely unique activities and messaging in

order to keep their message fresh and to

capture the attention of America

Young people have staged something they

have labeled ldquoa die inrdquo ndash which is the act of

laying on the ground to represent the hours

that Brown lie dead in the street in Fergu-

son

Protesters have added to the traditional ldquoNo

Justice No Peacerdquo chants by incorporating

ldquoI Canrsquot Breatherdquo and ldquoBlack Lives Matterrdquo

messaging

All across the country protesters took to

streets of many of the busiest intersections

in their respective cities in order to get their

message out and stand in solidarity with the

families of Brown and Garner In addition

to the street-side protests many youth de-

monstrators held massive demonstrations

inside of many of the major shopping malls

across the country

Many grassroots activist groups such as the

Houston Justice Coalition held forums and

town hall meetings aimed at local criminal

justice reform and developing plans to-

wards the next steps needed to deal with the

political law enforcement and judicial sys-

tems in the wake of the grand jury deci-

sions involving Jordan Baker Brown Gar-

ner and countless others

Black youth have been desperate for leader-

ship ever since integration and the lack of

mentorship and abandonment has forced

Black youth to find their own way to deal

with the injustices they are witnessing and

up against ndash without even considering those

who should be leading the way

This response to social and community is-

sues is nothing new Hip-hop was formed

because Black youth needed an outlet to

talk about what they were experiencing and

going through

Gangs were formed because Black youth

wanted to know what a family looked and

felt like so many joined gangs to create a

family-like atmosphere and belong to a

family that they felt truly understood them

and related to them

Black youth are no longer seeking to be

marginalized Black youth are seeking re-

spect and justice and will do what they need

to do to be safe have stability and survive

Black Youth Leading the Way in This Modern Day Movement

by Jeffrey L Boney Courtesey of

BlackPressUSAcom

12 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

THE JOURNEY

Consortium Of Faith-Based Leaders Raised Over $100000 During Black History Month for UNICEFrsquoS Efforts to Help

Stop Ebola in West Africa

On February 27 2015 at the Charles H

Wright Museum of African American His-

tory in Detroit noted faith-based leaders

from the area and key officials from the

US Fund for UNICEF

closed out their first-

ever Black History

Month campaign I AM

STOPPINGEBOLA

which raised over $100000 The funds will

support the purchase of over 2350 hygiene

kits that will be distributed in Liberia by

UNICEF to help control the spread of Ebo-

la At $43 each the kits contain soap chlo-

rine gloves and buckets among other

much-needed hygiene items and will be

provided in households and schools at risk

of the disease

The Consortium of Faith Leaders represent-

ed some of the largest African American

organizations in the country with a com-

bined membership of 11 million including

Church Of God In Christ Inc Pentecostal

Assemblies of the World Inc National

Baptist Convention USA Inc Progressive

National Baptist Convention Inc and Ab-

yssinian Baptist Church in the City of New

York The event included a number of

check presentations along with a surprise

donation from the UAW-Ford A number of

county and city officials were also present

to welcome the US Fund for UNICEF to

Detroit where the I AM

STOPPINGEBOLA campaign was hon-

ored with a proclamation from the city Key

officials from the US Fund for UNICEF

first met with members of the Faith-Based

Leadership Consortium in December 2014

to outline a pathway for an ongoing partner-

ship to assist children and families in

Africa

888-885-5552 wwwurbantrendsetterscom

From left to right Bishop Welton Lawrence Michigan - Canadi-

an Jurisdiction Church Of God In ChristDr Monica G Wil-

liams-Davis Managing Director Community Partnership US

Fund for UNICEF Bishop PA Brooks First Assistant Presid-

ing Bishop Church Of God In Christ IncCaryl M Stern Pres-

ident and CEO of the US Fund for UNICEF and Edward G

Lloyd Chief Financial Officer and Chief Operating Officer of

the US Fund for UNICEF

CALL TODAY FOR 2015 SPECIALS

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 13

Donrsquot Miss These Government Deadlines

(NAPSI)mdashWhen it comes to the federal

government getting what you need and

meeting your obligations some dates and

times can be particularly important Herersquos

a look at a few you should know

1 Selective Service Enrollment Every

man is required by law to register with the

Selective Service System within 30 days of

his 18th birthday By registering on time he

stays eligible for federal student loans and

grants many state and municipal jobs fed-

eral job training Workforce Investment Act

programs and US citizenship for immi-

grants He can even submit his information

early at 17 then at 18 he will automati-

cally be registered

Failure to register will delay men from be-

coming citizens until age 31 and can also

result in fines and prison sentences of up to

five years

Many find the easiest and fastest way to

register is to register online at

wwwsssgov In addition Selective Service

ldquomail-backrdquo registration forms are available

at any US post office and some high

schools have a staff member or teacher

appointed as a Selective Service Registrar

2 Pell Grants and student aid Federal

Student Aid provides grants loans and

work-study funds to students attending col-

lege or career school Virtually all men

must register with Selective Service to be

eligible To get the money for which you

qualify you have to meet federal and state

deadlines and your colleges may also have

a deadline Go to httpsfafsaedgov

deadlineshtm Enter your legal residence

and the school year for which you are ap-

plying for student aid Then click View

Deadlines

Generally the earlier you apply the better

3 Health Care February 15 is the deadline

for open enrollment After that you can

only get coverage if you qualify for a spe-

cial enrollment period a 60-day period

following a qualifying life event such as a

change in family status (for example birth

of a child or marriage) or loss of other

health coverage Job-based plans must pro-

vide a special enrollment period of 30 days

You can learn more at

wwwhealthcaregovmarketplace-

deadlines

4 Medicare The Initial Enrollment Period

begins three months before your 65th birth

month and ends three months after your

65th birth month for a total of seven months

(including your birth month) If you miss

this deadline you may have to pay penal-

ties on your monthly premiums More in-

formation is at wwwmedicaregov

Keep these facts and dates in mind to get

your due from the government programs

your taxes support

FAMILY TRENDS

9 Making Loving In The Grown Zone a

national bestseller will strike a tremen-

dous blow on behalf of those who believe

in truly healthy lasting life-affirming

love Itrsquos true Sex sells which is why some

many of us have been brainwashedmdashnot

only by books (with the 50 Shades trilogy a

notable example) but movies music tele-

vision and advertisingmdashto believe that

love is about sex and objectification Put-

ting books like Loving In The Grown Zone

on bestseller lists will show that the need

for healthy love is greater and deeper than

the demand for just sex

We hope that at least one of the above rea-

sons is enough to inspire you to not only

read and share our book but to join our

Grown Zone mission of helping people to

choose ldquoMore Self-Love Better Decisions

and Healthy Relationshipsrdquo (We invite you

to share your own reasons in the comment

section for this post) We are eternally

grateful to those who share our commit-

ment to helping people achieve success

without the mess and to always make the

next decision better We invite everyone as

always to lovemdashand lovemdashin the Grown

Zone If you look forward to celebrating

Excerpted from Loving In The Grown

Zone A No-Nonsense Guide to Making

Healthy Decisions in the Quest for Loving

Romantic Relationships of Honor Esteem

and Respect by Zara D Green and Alfred

A Edmond Jr (Balboa Press) Learn more

about the book at Lov-

ingInTheGrownZonecom

The Grown Zone Continued from Page 10

888-885-5552

JOIN THE UTS

NATION

TEXT 95577

UTSNOW

Newsletter

Event Updates

FREE STUFF

14 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

DIVERSITY TRENDS

Career Town Network Announces 5th Annual Ohio Champions of Diversity Awards Career Fair

Columbus Ohio ndash Career Town Networks

announced that they will host the 5th Annu-

al Ohio Champions of Diversity Awards

Luncheon Career Fair and Workshops on

September 23 amp 24 2015 at the Aladdin

Shrine Event amp Conference Center 3850

Stelzer Road in Columbus Ohio

Over the past 4 years The Ohio Champions

of Diversity Awards has worked in partner-

ship with The Ohio Conference NAACP

representing over 70 Chapters Statewide to

bring ALL Diverse communities together to

celebrate our accomplishments and dedica-

tion to diversity The Ohio Champions of

Diversity Awards is proud to be the First

and Only Awards program in Ohio that

recognizes the diverse efforts of individuals

and corporations

Created by Ohio publishing legend Amos

H Lynch Sr and his nephew Orville

Lynch who also created the annual Martin

Luther King Jr Breakfast in Columbus

Ohio the Ohio Champions of Diversity

Awards are designed to highlight and rec-

ognize the contributions of individuals and

corporations with 500 or more employees

who demonstrate outstanding efforts in Di-

versity Leadership Development Supplier

Workforce and Community Outreach This

year the awards will also include a Diversi-

ty Small Business Award

The Ohio Champions of Diversity Awards

is truly an inclusive event that represents all

persons including African American His-

panic Asian Somali LGBT Disabled

Veterans Emerging and general market

communities said Orville Lynch Founder

Career Town Networks The Ohio Cham-

pions of Diversity Awards program is a

unique one of a kind Annual 2 Day event

that includes an Awards Luncheon and an

on line and in person Career Fair Student

Career Day Panel Discussions and Work-

shops continued Lynch

The Ohio Champions of Diversity Awards

Luncheon is put together and run by All

Ohio Small Minority owned and operated

Businesses that include Career Town Net-

works Spencer 4Higher Media

Whitehouse Media Group T Communica-

tions Black Central Creative and Urban

Trendsetters Media The monies generated

for the Ohio Champions of Diversity

Awards go towards hosting the event and

ldquoStay In Ohiordquo with partial proceeds bene-

fiting the Ohio Conference NAACP and

other diverse non profit organizations

In order to continue to recognize celebrate

and honor Ohiorsquos leaders and corporations

we invite All Ohio communities and busi-

nesses to join us for the 5th Annual Ohio

Champions of Diversity Awards Luncheon

Career Fair amp Business Expo on September

23-24 2015 being held for the last time in

the Beautiful Aladdin Shrine Event amp Con-

ference Center before they close their doors

for good

For more information tickets vendor or

sponsorships contact Sharon S Gordon of

Urban Trendsetters Media at 888-885-5552

or email Sharonurbantrendsetterscom

Watch the Champions of Diversity Promo-

tional Video Online HERE

By Brenda D Spencer

WASHINGTON -- The US Small Busi-

ness Administration (SBA) will launch an

18 state road tour joined by 11 fellow fed-

eral agencies in the SBArsquos Small Business

Innovation Research (SBIR) and Small

Business Technology Transfer (STTR) pro-

grams

The SBIR Road Tour ldquoSeeding Americarsquos

Future Innovationsrdquo is a nationally focused

outreach initiative targeting advanced tech-

nology communities including women-

owned and minority-owned small business-

es in states that have underutilized funding

opportunities through these programs To-

day the agency is launching information on

the tour through wwwsbirgov and will also

launch a blog that will be active up through

the end of the tour in late August

ldquoThe SBA oversees Americarsquos largest seed

fund for small businesses in the STEM

fields The SBIR and the STTR programsmdash

allocates $25 billion a year to small inno-

vators By reserving a specific percentage

of federal RampD funds for smaller firms

Uncle Sam encourages domestic small busi-

nesses to engage in high-growth priorities

and build a strong national economy SBIR

recipients have created breakthroughs in

nanotechnology robotics mobile commu-

nications genetic therapies clean energy

and spacerdquo said Administrator Maria Con-

treras-Sweet

ldquoThe Presidentrsquos 2015 budget embodies the

Administrationrsquos ongoing commitment to

investments in job creation and economic

growth specifically through targeted in-

vestments in science technology and inno-

vation Through this tour we will educate

more small business innovators on how to

take advantage of these programs so that

their entrepreneurial spirit and our invest-

ment drives the next new big technological

breakthroughrdquo said Contreras-Sweet

SBA Promotes Innovation and Technology with National Road Tour

Continued on Page 17

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 15

National Society of Black Engineers amp American Society of Civil Engineers Join Forces to Develop and Retain Next-Gen African-American Engineers

Washington DC mdash The National Society

of Black Engineers the largest student-

governed engineering organization in the

country and the American Society of Civil

Engineers announced their renewed strate-

gic partnership in a ceremony on Feb 24 at

the National Academy of Sciencesrsquo Great

Hall in Washington DC The organiza-

tionsrsquo leaders signed a memorandum of

understanding (MOU) committing to com-

bine their resources and expertise to in-

crease the retention representation and de-

velopment of African-American civil engi-

neers in the US workforce

ldquoNSBE recognizes that it cannot fulfill its

mission without strategic partnerships

with the US engineering communityrdquo

said NSBE National Chairperson Sossena

Wood ldquoThis MOU with our first strategic

partner the American Society of Civil

Engineers is another major step toward

supporting our members building our

organizations growing the number of

underrepresented engineers and accom-

plishing much for the US engineering

professionrdquo

ldquoAs leading engineering professional so-

cieties ASCE and NSBE are uniquely

and strategically positioned to address the

US engineering workforce and innova-

tion challenges our nation facesrdquo said

ASCE President Robert D Stevens

PhD PE FASCE ldquoThis MOU repre-

sents the collaborative actions ASCE and

NSBE are undertaking to attract develop

and retain current and future black civil

engineersrdquo

According to the US Bureau of Labor Sta-

tistics in 2013 African-Americans repre-

sented 55 percent of the countryrsquos engi-

neering workforce and 54 percent of the

civil engineering workforce The statistics

also showed that African-Americans repre-

sented only 34 percent of college students

who earned a bachelorrsquos degree in civil

engineering and 33 percent of those earn-

ing a masterrsquos degree in the same discipline

Under the terms of the MOU NSBE and

ASCE will offer reciprocal memberships

co-sponsor frequent professional develop-

ment continuing education mentoring and

leadership development programming and

promote and support student and local

chapter collaborations The organizations

will also engage in large-scale efforts aimed

at promoting awareness and interest in engi-

neering careers such as an upcoming

IMAX film and educational project ndash

DreamBig (wwwdreambigfilmorg)

Strategic Partnership Leaders of the National Society of Black Engineers (NSBE) and the

American Society of Civil Engineers (ASCE) sign a memorandum of understanding before the

Charles Stark Draper Awards Dinner at the National Academy of Sciences in Washington DC

(left to right) ASCE Executive Director Thomas W Smith III ASCE President Robert D Ste-

vens NSBE National Chair Sossena Wood and NSBE Executive Director Karl W Reid

SBIR and STTR programs bring together

several federal agencies to promote innova-

tion and research around many different

areas of priority For example current

awards support the Administrationrsquos com-

mitment to Alzheimerrsquos disease and other

neuroscience priorities and Brain Research

through Advancing Innovative Neurotech-

nologies (BRAIN) Initiative

Each SBIR Road Tour stop will be hosted

by a local organization committed to sup-

porting technology-based entrepreneurship

and will provide attendees with a face-to-

face opportunity to talk directly to federal

agency program managers and decision

makers

The first series will take place the week of

March 23rd with stops in Louisville Ken-

tucky Nashville Tennessee Atlanta Geor-

gia and Columbia South Carolina The

next stops in the tour during the week of

April 27th are Long Beach Mississippi

Ruston Louisiana Oklahoma City Oklaho-

ma Wichita Kansas and Columbia Mis-

souri Additional tours will hit the north

central and northwest regions Small tech-

nology firms innovators scientists or re-

searchers seeking more information on the

SBIR Road Tour including a listing of all

states to be visited should go to

wwwsbirgov

The highly competitive SBIRSTTR pro-

grams provide the needed impetus for many

advanced technology firms to move from

ideation to commercialization and support

this nationrsquos innovation driven economy

Since the programsrsquo inception there have

been over 150000 awards totaling about

$40 billion that have helped this nationrsquos

innovators de-risk technology and keep the

nation competitive The SBIRSTTR pro-

grams have provided seed funding to com-

panies including Qualcomm iRobot Sy-

mantec and Genzyme

For more information about SBIRSTTR

programs please visit wwwsbirgov

SBIRSTTRmdashContinued from Page 16

RESOURCE SPOTLIGHT BDPA (Black Data Processing Associates) is a non-

profit organization of professionals working in or having interest in the Computer

Science and Information Technology Fields httpsbdpasite-ymcom

DIVERSITY TRENDS

16 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

Successful Sistarsquos To Seek For Business and Personal Success

Black women represent one of the wealthi-

est and most influential demographics on

the planet We are extremely goal-oriented

and career-driven and we are very entre-

preneurial We are more likely to start a

business be successful in business create

jobs and give back to our communities

Many women today are using the internet

as a way to stay connected through social

media network with professionals and start

a new business

During Womenrsquos History Month we wanted

to celebrate Black women who have decid-

ed to develop their careers by producing

online businesses conferences and expos as

well as women only membership sites that

empower and motivate other women by

helping them succeed in life family and

business

Developing a product producing a website

marketing the website and monetizing your

talent is only the beginning to succeeding

online Research the women events and

organizations represented and maybe you

will discover your passion create a new

avenue for wealth and become a Successful

Sista yourself

The goal of Dr Venus Opal Reese is to

teach purpose-driven high-achieving entre-

preneurial Black Women how to identify

monetize and leverage their worth by trans-

forming mindsets creating inspiring and

Rosettarsquos speeches and workshops are

inspiring interactive and informative

designed to help participants take imme-

diate action

Dr Venus Opal Reese

Defy Impossible Business Coach

wwwdefyimpossiblecom Rosetta Thurman

Happy Black Woman

wwwhappyblackwomancom

Sharvette Mitchell

Talk Radio amp Media Coach

wwwsharvettecom

The Sharvette Mitchell Radio Show

features various guests that include

celebrities artists authors small busi-

ness owners public speakers consult-

ants media personality and other influ-

ential people Our goal to motivate

excite and influence

Deborah Owens is hailed as thought leader

and advocate for remedying the wealth

disparities of women and minorities She is

the author of three books most recently

critically acclaimed A Purse of Your Own

An Easy Guide to Financial Security pub-

lished by Simon and Schuster

Deborah Owens

The Wealth Coach

wwwdeborahowenscom

Rachel Wilson Thibodeaux also known

as the SWAG Strategist amp Leverage

Your Brand Coach is Founder and CEO

of SWAG Strategy Solutions SWAG is

an acronym for Strategic Women

Achieve Growth SSS offers business

coaching professional speaking training

and development to women entrepre-

neurs ndash both current and aspiring entre-

preneurs along with sales professionals

Rachel Wilson Thibodeaux

SWAG Strategy Solutions

wwwswagstrategycom

Heal a Woman to Heal a Nation Inc

(HWHN) is a community based organi-

zation that promotes holistic wellness

for women and families through educa-

tion physical and mental health eco-

nomic and self empowerment

Mothyna James-Brightful

Heal a Woman to Heal a Nation

Conference

wwwhwhnorg

Small Business amp Women Empowerment

Coaches

Gina McCualey

Blogging While Brown Conference

wwwbloggingwhilebrowncom

Powerful Events

Blogging While Brown is more than a con-

ference it is a community - an incubator of

creativity collaboration and sustainability

for emerging leaders in digital media and

social change

By Sharon S Gordon

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 17

Ms Ingrid Saunders Jones is the Senior Vice President of

Global Community Connections for The Coca-Cola Com-

pany and Chair The Coca-Cola Foundation (Atlanta GA)

As the leader of Coca-Colarsquos philanthropy efforts the

company has contributed more than $460 million to sup-

port sustainable community initiatives including the His-

panic Scholarship Fund United Negro College Fund

(UNCF) Catalyst the Critical Difference for Women pro-

gram at Ohio State University the International Costal

Clean-up Boys and Girls Clubs of America the National

Council of Negro Women and the World Wildlife Fund to

name a few The Foundation also funds The Coca-Cola

First Generation Scholarship Program for first generation

college students Ms Jones also serves on the boards of

The Coca-Cola Africa Foundation and The Coca-Cola

Scholars Foundation

Extraordinary educator and political leader Mary McLeod

Bethune (1875-1955) founded NCNW in 1935 and envi-

sioned it to be an organization of organizations that would represent the national and in-

ternational concerns of Black women It would also give Black women the opportunity to

realize their goals for social justice and human rights through united constructive action

Today the National Council of Negro Women Inc (NCNW) is a council of 39 affiliated

national African American womens organizations and over 240 sections - connecting near-

ly 4 million women worldwide

National Council of Negro

Women

Ms Ingrid Saunders Jones

Chair wwwncnworg

Successful Sistarsquos To Seek for Business and Personal Success

Lucinda Cross

Activate Conference

wwwactivateconferencecom

Doreen Rainey

Get Radical Conference

wwwgetradicalconferencecom

Jessica Ann Mitchell

Blogger Week

wwwbloggerweekcom

Camika Smith

The BOSS Network

wwwthebossnetworkorg

A dynamic seasoned and no-nonsense

personal and business coach she is the

Founder of the RADICAL Success Insti-

tute and Vice President Operations

Transformation Division in the Steve Har-

vey World Group Focused on showing

people how to take their goals and make

them a reality shersquos built her career

around teaching and training individuals

entrepreneurs and executives on systems

and methods to accelerate success

The Art of Activation is a life changer and

will give you key tactics and strategies to

run in hot pursuit towards your personal

professional and global purpose Founder of

the popular Activate Conference Held

annually Activate presents a series of in-

formative events with the purpose of

ldquoactivatingrdquo the power inside of women

Blogger Weektrade 2015 is a multicultural

festival of bloggers journalists and

social media mavens hosted by Black

Bloggers Connect

As a collective The BOSS Net-

work supports women in their journey to

become independent and successful in

their endeavors utilizing network-

ing Working towards one simple

goal BOSSreg is ldquoBringing Out Successful

Sistersrdquo to build relationships and net-

works to structure a foundation where

women feel supported in their holistic

lives

LaShanda Henry has been developing

websites for over 10 years She owns over

15 web properties and is most passionate

about two things creating positive web-

sites for people of color and helping wom-

en entrepreneurs learn how to build suc-

cessful businesses online

Ms Henry graduated Columbia University

and received her bachelorrsquos degree in

Computer Science in 2002

ldquoMy lifersquos mission is to motivate inform

inspire connect With my mother in mind

I do what I do for parents looking to better

their childrenrsquos lives and for women striv-

ing to live their dreams I love to share

information and build communities online

Itrsquos what I do and who I amrdquo

Some of LaShandarsquos most popular websites include bull Multiple Shades of You Online (an African American Web Portal)

bull BBWO ndash Social Network for Women Entrepreneurs

bull SistaSense Money and Marketing blog

LaShanda Henry

Founder of Black Business Women

Online

Wwwmybbocom

National Organization Online Entrepreneur Success

18 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

BUSINESS TRENDS

Leading the Way ndash Women Leaders Matter

When it comes to successfully running a

business and managing employees women

clearly lead the way ndash Women Leaders

Matter A recent survey conducted by the

Pew Research Center found that most

Americans see women as stronger than or

equal to men when it comes to key leader-

ship traits From being honest and treating

employees fairly to mentoring staff women

executives and managers come out ahead

Thatrsquos great news because recognition of

the many attributes women bring to leader-

ship roles further reinforce the positive im-

pact women have in todayrsquos business world

Add to this the fact that according to new

research from Expert Market the number of

women-owned businesses has nearly dou-

bled in the last 20 years itrsquos easy to see

how women leaders are leading the way

Here are more reasons why women leaders

matter

Shake It Up

Letrsquos face it women leaders shake things

up Men have inhabited corner offices and

board rooms ndash not to mention seats in Con-

gress ndash far too long Having more women in

leadership roles in business as well as a

stronger presence in local and national poli-

tics helps maintain the balance and keeps

the playing fields even

Create Awareness

As women executives take on more and

more significant roles in business it helps

create an awareness of the value profession-

al women bring to a company Whenever

we read about the successes of a top CEO

such as Yahoo Incrsquos Marissa Meyer or

cheer on a woman who has left another

crack in the proverbial glass ceiling we feel

empowered and impassioned to continually

strive for our own professional goals

Encourage Workplace Diversity

As part of a diverse group women business

owners managers and executives are aware

of the many roadblocks they may encounter

on the way to success For those reasons

women leaders are in the perfect position to

pave the way for others by fostering diver-

sity in their companies And although a

recent study found that women bosses are

often penalized for hiring and promoting

other women and minorities we must con-

tinue to move forward ldquoContinue to recruit

diverse talent to meet diversity quotas and

build an environment of color creativity

and culturerdquo says Star Jones President

ldquoMake workplace diversity and inclusion a

corporate priorityrdquo

Inspire the Next Generation

Perhaps the most important reason why

women leaders matter more than ever is the

excitement they ignite in the next genera-

tion of young women Having role models

You do this of course through network-

ing If you want to network with important

people you have to know where they are

and get yourself therehellip

Here are a few ways to do that

Power network within traditional chan-

nels Go to your companyrsquos events

when you get priceless face time with

higher-ups In addition build your net-

work upon the classic infrastructures of

family friends your college alumni

group and professional associations

Join a networking group Find one

whose members span every industry

that will give you a broad understand-

ing of other businesses and exposure to

new clients

Connect with everyone That means

networking up down and sideways

Donrsquot think that to make the CEO chair

by age forty-five you should only in-

teract with managers VPs and trus-

tees Get to know the folks in the mail-

room and the coffee shop janitors the

newsstand operator security officersndash

you never know who might offer a

golden nugget of information that be-

comes your jackpot

Find lsquoem Research where your dream

team members work out get coffee

and eat lunch I am not advocating that

you become a stalker as that would

defeat your purposehellip if you become a

friendly face in your potential dream

team memberrsquos kickboxing class and

then ease into chit-chat and get to know

them slowly you can

ultimately introduce

yourself as a business

owner and propose that

they consider joining

your innovative ven-

ture

Bottom Line Trust

that the law of attrac-

tion will deliver the right people to you with

the best chemistry fit and timing And you

will magically click with your team to live

your dream

Be Where Important People Are

Darnell Smith is the

FounderCEO of Busi-

ness in the Black a online

media and marketing

company based in Dallas

Texas http

businessintheblackcom

Joining a networking

group and attending

annual business net-

working conferences

are a great way to

connect with like-

minded business pro-

fessionals

NAPW defines success as owning your

own power As the largest most-

recognized networking organization of pro-

fessional women in the country spanning

virtually every industry and profession the

National Association of Professional Wom-

en (NAPW) is a powerfully vibrant net-

working community with over 600000

members and nearly 300 Local Chapters

NAPW members have diverse backgrounds

beliefs perspectives and lifestyles with one

common bond - their ability to succeed -

See more at httpwwwnapwcom

By Star Jones Esquire President of National Association of Professional Women

Star Jones Esq

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 19

TECH TRENDS

GET YOUR SITE STATS CALL UTS AT 888-885-5552

Changes In Technology Can Present Opportunity For Small And Midsize Businesses

(NAPSI)mdashThanks to new technology itrsquos

an exciting time for small and midsize busi-

nesses Thatrsquos because many are finding

that increased access to new technologymdash

such as cloud and mobile solutionsmdashcan

provide access to services that were never

within their reach before helping them

grow and be more productive

They are also finding that using old or out-

dated technology can hinder a companyrsquos

ability to do business in a number of

waysmdashfrom security risks and compliance

issues to not being able to implement even

modest changes or updates in software all

of which can significantly hamper a compa-

nyrsquos ability to be successful and competi-

tive

A Shift In Technology

The beginning of one era in technology

often means the end or phasing out of an-

other For example to accommodate the

shift toward modern technology used by a

growing number of small and midsize busi-

nesses Microsoft will end support for Win-

dows Server 2003 on July 14 2015

This means that security patches and up-

dates will no longer

be available after

this period resulting

in a less stable and

less secure techno-

logical infrastructure

if no action is taken

However the good news is that a variety of

easy-to-integrate options are available for

those ready to upgrade including Microsoft

Azure the companyrsquos cloud platform

Cloud solutions such as Azure are designed

to provide small and midsize businesses

with the ability to scale up or down to take

advantage of opportunities or cut costs all

based on their needs

Numerous Benefits

Many small and midsize businesses report

that moving to a cloud platform like Azure

provides a range of benefitsmdashincluding

increased backup capacity enhanced disas-

ter recovery capabilities consistent compli-

ance with regulatory demands and access to

the most modern applications These bene-

fits can help small and midsize businesses

move faster

reduce costs

and ulti-

mately be

more produc-

tive

bull Backup Todayrsquos businesses generate

more data than ever before The cloud of-

fers reliable and economical backup for

data for businesses of any size and it even

automatically replicates data to help guard

against unexpected hardware failures

bull Disaster recovery Backup is a great so-

lution to protect your business from data

deletion and corruptionmdashbut it isnrsquot the

only important factor when it comes to data

Disaster recovery with Azure means your

companyrsquos data and applications will be

replicated in the cloud and accessible at any

time should anything happen to your physi-

cal location

bull Compliance With data security comes

legal and regulatory requirements With

cloud platforms like Azure your security

software will be continually updated mak-

ing it easy for your business to ensure it

remains compliant with unique industry

requirements

bull Modern applications The cloud pro-

vides the infrastructure platform and cus-

tom-made solutions in one place rather

than having to cobble solutions together

piece by piece This helps make it possible

for small or mid-size companies to spend

less time troubleshooting IT issues and

more time on activities that will drive the

business forward

Now is the time to plan your transitionmdash

and Microsoft is here to help For more

information please visit

wwwmicrosoftcomen-usserver-cloud

productswindows-server-2003 To find a

Microsoft partner in your area to assist in

your cloud transition visit

wwwpinpointmicrosoftcom

By embracing more modern up-to-date

technologies small and midsize business-

es are able to innovate in a way that al-

lows them to outpace the competition

WBC OHIO Announcement DreamBuilder

The Womens Business Center is now offering an online interactive Business Plan

DreamBuilder is a unique multi-leveled business skills training program created to help women build their dream of starting or growing their own business The 12 courses teach the basics of starting and growing a business including topics such

Rewards and Challenges of Being an Entrepreneur

Developing Your Business Idea

Who is Your Customer

Who is Your Competitor

Marketing Strategy

The significance of Branding

Pricing and so much more Upon completion you will have an edita-ble business plan Through our online tool you will become a part of the WBC DreamBuilder community You can communicate with other participants through discussion boards and messaging options In addition you will find various sample business forms and useful templates for your business Register at httpwwwdreambuilderorgwbcohio Contact us for further information (614) 732-0981

Empowering women entrepreneurs with the resources and tools to create strong sustainable business

20 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

REAL ESTATE TRENDS

HOME amp STYLE TRENDS

Five Quick Ways To Upgrade Your Home For Resale

(NAPSI)mdashWhether yoursquore considering

cashing in on your equity downsizing trad-

ing up moving for a change of scenery or

relocating for better prospects a few smart

investments and improvements can help

your home stand out from the competition

so you get top dol-

lar Even if yoursquore

not planning on

moving anytime

soon these strate-

gies can maximize

your homersquos value

and increase its

marketability

bull Sprucing up the

exterior If you

think yoursquoll have a

few years before

you move work on

your landscaping

now to give plants

time to mature

Look for easy-care

perennials such as hostas which multiply

on their own If you have less time you can

still achieve a quick makeover by power

washing paths and siding painting or up-

grading your front door and keeping the

lawn watered and weeded

bull Removing eyesores inside Some minor

adjustments can help buyers recognize

whatrsquos great about your home Swap out-

dated fixtures remove wallpaper and give

everything a deep clean Replacements

donrsquot have to be top of the line they just

need to eliminate hang-ups for potential

buyers

bull Improving the kitchenmdashto a point You

probably wonrsquot recoup the cost of a full

kitchen renovation but smaller projects such

as upgrading appliances and painting or

refinishing cabinets can modernize the

space

bull Refreshing rooms with neutral paint This is a time-honored tip for a reason

While seeing your favorite bold hues on the

walls makes you happy potential buyers

may not agree A fresh coat of neutral paint

can help them envision their own belong-

ings in the space

bull Focusing on energy efficiency The right

energy-smart upgrades can assure buyers

theyrsquore seeing an efficient home where util-

ity bills can be minimized Adding insula-

tion to the attic and walls can make a dra-

matic improvement in many homes Con-

sider the windows as well Adding a heat-

rejecting window film such as 3M Sun

Control Window Film can reduce cooling

costs and typically does not change the win-

dowsrsquo appearance Since the window film

can reject up to 99 percent of UV rays it

can protect the investment you made in

your hardwood floors rugs window treat-

ments furniture and artwork

Learn More

For further facts visit www3Mcom

homeimprovement

(NAPSI)mdashThere could be good news for

many households The garage can be so

much more than a storage room where you

hide your kidrsquos soccer cleats lawn mower

and old yearbooks With these five tips you

can make it as organized functional and

aesthetically pleasing as any room in your

house

1 For many the garage is the pri-

mary entry and exit point to the

home but it can also serve as a

terrific storage space for emergen-

cy supplies Check to make sure

your home emergency kit is up to

codemdashreplace batteries in flash-

lights and replenish your canned

food and medical supplies You

may not need them every day of

the year but itrsquos better to be safe

than sorry Also ensure that you

have backup power sources availa-

ble in the event of an outagemdasha

home generator and backup battery for your

garage door opener are proven solutions

that will help maintain accessibility and

functionality for your family no matter the

circumstance

2 While reorganizing take some time to

check your garage door Test the alignment

by disconnecting the door from the opener

once itrsquos disconnected you should be able

to lift the door easily with one hand If the

door is stuck or difficult to lift you should

call an authorized dealer for an inspection

Also be mindfulmdashif your garage door

opener was installed prior to 1993 itrsquos

probably time to have it replaced as it may

not be equipped with the latest safety fea-

tures such as photo eyes

3 When cleaning the garage homeowners

tend to think of horizontal spacemdashclearing

out boxes on the floor moving gardening

equipment and power tools over to the

sidemdashbut freeing up vertical space can be

just as important Instead of piling contain-

ers on the floor think about installing wall

shelves to maximize space If you want to

clear up additional overhead for a larger

car a hanger for bikes or other large pieces

of sporting equipment consider replacing

your overhead garage door opener

4 Yoursquove organized and upgraded your

garage but yoursquore not done yetmdashyou need

to be sure your garage is a safe place for

friends family and pets Store flammable

propane tanks outdoors and invest in a 5- or

10-pound fire extinguisher in case of emer-

gencies Lock up any other dangerous

chemicals

5 A good cleaning ultimately helps in-

crease convenience and peace of mind and

that premise can extend beyond organiza-

tional tips

Creating a clean functional space will pro-

vide the peace of mind you want and de-

serve You can turn your home into an or-

ganized retreat and your garage into a func-

tional space-saving area you can enjoy year

after year

Spring Cleaning 101 Find Extra Funds and Freedom By Decluttering Your Garage

How a few quick touch-ups can create added value to your

home

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 21

TRENDY PALETTE

(NAPSI)mdashSo many people are grilling out-

doors year-roundmdasheven when temperatures

dip below freezingmdashthat Weber Grills the

company that launched the grilling revolu-

tion more than 60 years ago has released its

top tips for hearty grillers who simply

wonrsquot give up the distinctive flavors that

only an outdoor grill can deliver

ldquoMore than half of grill owners grill year-

roundmdashand 35 percent grill when the

temperature drops below freezingrdquo

said Kim Lefko Executive Vice Pres-

ident AMERICAS Weber-Stephen

Products LLC ldquoOur annual Weber

GrillWatch Survey reveals the top

reason people brave the cold is be-

cause they feel everything tastes better

grilled They also tell us itrsquos because

they see grilling as an adventure itrsquos

lsquome timersquo and itrsquos lsquofootball seasonrsquordquo

Whether grilling for one or two or to

add some flair to your next party be sure to

bundle up on your way to the grill and arm

yourself with these essential tips from We-

ber

bull Plan on adding five to 10 minutes to the

normal time it takes to preheat your grill in

the warmer months

bull Even when itrsquos cold outside never grill in

an enclosed space that can trap deadly car-

bon monoxide such as inside a garage or

under an overhang

bull If yoursquore lookinrsquo you ainrsquot cookinrsquo Resist

the urge to lift the lid Repeatedly opening

the grill will let precious heat escape ulti-

mately increasing your grilling time

bull Use a thermometer to measure the internal

temperature of foods for delicious results

every time

bull Have backup fuelmdashcharcoal and pro-

panemdashon hand in the winter as the grill will

typically require more fuel than during the

warmer months

bull Grill what you know Cold weather is the

time to stick with the tried-and-true recipes

you know by heart to maximize efficiency

at the grill

bull Position gas grills so the wind is perpen-

dicular to the gas flow and not blowing the

flame down the burner tubes

bull Keep your grill covered to protect it from

the elements

bull Snow gloves are not barbecue gloves

Make sure you have on heat-resistant

gloves when operating your grill

For additional cold weather grilling tips

visit wwwwebercomweber-nationblog

how-to-grill-in-the-winter

Essential Tips For Year-Round Grilling

888-885-5552 inforbantrendsetterscom

URBAN TRENDSETTERS INTRODUCES

NEW APPS FOR RESTAURANTS amp MORE

22 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

HEALTH AND WELLNESS

by Bruce Johnson

heart attack survivor and news reporter-

anchor

(NAPSM)mdashldquoForty-two-year-old black

male probable heart attackrdquo To this day

the paramedicsrsquo words as they rushed me to

a Washington DC hospital ring in my

ears

It began as a normal Thursday cover-

ing news as a street reporter in the

toughest part of our nationrsquos capital

When the severe pain in my chest

began I tore open the top buttons of

my dress shirt and loosened my tie to

no avail After a few failed attempts

to shake off the pain I was rushed by

ambulance to the local hospital

As I was rolled into the emergency

room my shirt was cut off an IV

needle was stuck in my arm and

monitoring leads were stuck to my

chest I was given medication to dis-

solve any blood clots and restart

blood flow to my heart An electrocardio-

gram showed that I had had a type of heart

attack called ldquothe widow makerrdquo An artery

was abruptly and completely blocked Fifty

percent of patients who have this type of

heart attack die before they get to the hospi-

tal

My cardiologist was concerned I was

young to be having a heart attack and was

outwardly in good health

Two years before my heart attack with a lot

of help I had quit smoking and eliminated

all alcoholic drinks However my job as a

reporter for a top news station was inherent-

ly stressful I often grabbed fast food as I

tried to balance professional responsibilities

with family time It had all caught up with

me

Later that night my chest pain came back

and I was flown to another hospital where

an emergency angioplasty was performed to

widen the obstructed artery

I was in intensive care for several days be-

fore starting inpatient cardiac rehab Within

2 weeks I was walking and ready to go

home I continued my supervised cardiac

rehab as an outpatient for another 6 weeks

Determined to learn why I had my heart

attack and what I could do to prevent anoth-

er one I relied on what I did best research

and investigation I asked my family about

our history of cardiovascular disease I read

articles and listened intently when the nurs-

es and doctors explained about my blood

pressure pulse weight and medications I

worked with a nutritionist who told me that

if I ate mostly fresh fruits and vegetables

broiled fish and chicken and lower-fat

foods I could occasionally enjoy spare ribs

at family get-togethers

I had always been athletic before my heart

attack but I knew I needed an activity that

Hey Man Itrsquos Time We Have A Heart-to-Heart

Continued on Page 23

Bruce at work amp play

after surviving heart

attack

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 23

DIET FREE LIFE PROUD SPONSORS OF THE NEW UTS

FITS amp TRENDY MAGAZINE gave me control of my heart speed I start-

ed by running on a treadmill and then

moved my runs outside I listened to my

body but wasnrsquot afraid to push myself

I saw my doctors regularly to make sure

my heart was functioning at its best My

health care team was stunned by my recov-

ery often calling me a miracle which felt

great But not as good as knowing I was

living healthy tracking and controlling my

blood pressure and taking care of myself

Despite my progress I needed to prove to

myself that I was healthy Since running

had be come my passion I entered the

Marine Corps Marathon With clearance

from my doctor on October 22 2000mdash

eight years after my heart attackmdashI ran

262 miles When I crossed the finish line

I knew my heart attack hadnrsquot defeated or

defined me

I know I was spared My story could have

turned out differently and I am grateful for

this gift of life But do you know what

This could be you Heart disease remains

the leading cause of death in America

If you learn anything from my story I

hope itrsquos that YOU have to take care of

yourself and your heart No one else can

do it for you During American Heart

Month and all through the year make

your heart a priority Know your blood

pressure and keep it in control Donrsquot

smoke Eat less fatty salty and greasy

food and more fruits and vegetables Make

an appointment with your doctor Free

resources and information are available

from Million Hearts at

http1usagov1AU65x6 Take it from

me taking action today could save your

life tomorrow

HeartmdashContinued From Page 22

24 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

BEAUTY AND FASHION TRENDS

Inspiring Beauty 50 Years of Ebony Fashion Fair

The first-ever exhibition on the Ebony

Fashion Fair Inspiring Beauty explores the

50-year history of the charity fashion spec-

tacle that redefined the concepts of beauty

style and empowerment for African Ameri-

cans by examining the history of the show

and its director and producer Eunice W

Johnson

Inspiring Beauty showcases nearly 100 ob-

jects including ensembles and accessories

displayed on fully stylized mannequins to

recreate the runway experience as well as

archival photographs video and Johnsonrsquos

personal effects to tell the full story of these

unparalleled events At the center of this

dynamic show are the stunning gowns

feathered coats and statement designs seen

in the 40 garments selected from a collec-

tion of thousands Johnson amassed in five

decades

Works by designers including Stephen

Burrows Christian Dior Christian La-

croix Bob Mackie Missoni Jean Patou and Sarli illustrate themes of vision inno-

vation and power as exemplified by John-

sonrsquos entrepreneurial spirit flair for fash-

ion and philanthropic goals as co-founder

of Johnson Publishing Company publisher

of Ebony and Jet magazines

Exhibition highlights include garments

from fashion greats such as Valentino

Pierre Cardin and Alexander McQueen

for Givenchy before they reached world-

renowned status An Yves Saint Laurent

lsquoPicassorsquo cocktail dress Nina Ricci even-

ing ensemble of a shirred jumpsuit and ruf-

fle coat Karl Lagerfeld for Chloeacute beaded

gown Vivienne Westwood animal print

evening gown and Emanuel Ungaro two

piece bridal gown are examples of the spec-

tacular trends of fashion and attitude of

style

Developed by the Chicago History Museum

in cooperation with Johnson Publishing

Company Inspiring Beauty offers an un-

precedented multisensory experience to

visitors who have never attended an Ebony

Fashion Fair as well as reconnects those

who experienced it first-hand

TOUR SCHEDULE Museum of Design Atlanta GA

October 18 2014 ndash January 4 2015

Milwaukee Art Museum WI

February 5 2015 ndash May 3 2015

Minnesota History Center St Paul MN

May 22 2015 ndash August 16 2015

Charles H Wright Museum of African

American HIstory Detroit MI

September 18 2015 ndash January 3 2016

Memorial Art Gallery of the University

of Rochester NY

January 30 2016 ndash April 24 2016

Bellevue Arts Museum WA

May 20 2016 ndash August 12 2016

The George Washington University Mu-

seum and The Textile Museum Wash-

ington DC February 10 2017 ndash June 4 2017

Eunice Johnson at work 1970 Photo

courtesy of Johnson Publishing Compa-

Eunice Johnson with designer Yves

Saint Laurent 1972 Photo courtesy of

Johnson Publishing Company LLC

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 25

ldquoMaking pretty faces is my specialty

Sara King

Professional Makeup Artist

614-900-1033 wwwstyleseatcomsarakingbeauty

Special

Events

Free-Lance

Make-Up Parties

BEAUTY amp FASHION TRENDS

Available at DrsquoAndrearsquos Hair Studio

DrsquoAndrea Brown Master Designer

2151 E Dublin Granville Road Suite F

Columbus OH 43229 P 614-636-2298

5 STAR HAIR MAYVEENCOM

Natural Straight

Deep Wave

Curly Wave

Loose Wave

FREE BUSINESS OPPORTUNITY

CALL TODAY

If yoursquore like me yoursquove got a random col-

lection of carrier and essential oils some-

where in your beauty arsenal If yoursquore like

me said random collection of essential and

carrier oils is mostly just sitting there col-

lecting dust and taking up space on your

shelves Many of us aspire to be gung-ho

DIY mixtresses in our down time but life

doesnrsquot always have that in store for us In

fact sometimes we buy products we donrsquot

need and make aspirational plans that wersquore

going to learn how to use them That

doesnrsquot always happen Irsquom here to help

you sift through the clutter

First things first ndash let me introduce you to a

recipe book you should check out ndash Natural

Beauty Alchemy Make Your Own Organic

Cleansers Creams Shampoos Serums

Balms and More Itrsquos written by fabulously

named licensed pharmacist and expert

healthcare professional Fifi M Maacaron

and features more than 100 easy to follow

recipes for skin and body IMO itrsquos pret-

ty light on hair recipes but it offers helpful

and simple recipes for bellas who want to

make their own toner or serum or even per-

fumes from essential oils With permission

from the publisher I got access to a few

exclusive recipes ndash you gotta get the book

for the rest I specifically requested the

breakdown for the ldquo3-in-1 Lazy Blendrdquo ndash

you KNOW I love a good multi-use prod-

uct A DIY multi-use product SOLD

Herersquos the breakdown courtesy of The

Countryman Press

3-in-1 Lazy Blend ndash Makeup Remov-

er Toner amp Night Oil

What could be better than a makeup remov-

er that is also a toner and an anti-aging

night oil all in one bottle This formula

softens the skin and nourishes it While the

composition of jojoba oil is very close to

that of the skinrsquos own lipids and it doesnrsquot

clog pores wheat germ oil is rich in vita-

mins and minerals that prevent aging

Chamomile tea and rose water are extreme-

ly skin friendly and help alongside glycer-

in balance moisture levels Keep this oil-

water mix handy especially when you have

little time and energy left at the end of the

day

INGREDIENTS 2 ounces (60 ml) rose water

1 tablespoon almond oil

1 tablespoon jojoba oil

1 tablespoon wheat germ

1 ounce (30 ml) chamomile tea (at room

temperature)

1 teaspoon glycerin

5 drops vitamin E oil

Note You can substitute witch hazel for

rose water in case of oily skin

INSTRUCTIONS 1 Mix the above ingredients adding one at

a time Shake well and then transfer to a

spray bottle

2 Shake vigorously to disperse oil droplets

before spraying onto a cotton disc or ball

Wipe the face and neck repeating if neces-

sary to remove makeup completely

3 You do not need to rinse or follow with a

toner or night oil because this formula does

it all

4 Store the bottle in a cool place away from

sunlight and heat

Try This DIY Beauty Recipe ndash the 3-in-1 Makeup Remover Toner amp Night Oil

By Patrice Grell Yursik

Founder Afrobellacom

26 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

ARTS AND ENTERTAINMENT

NEW YORK NY and UNIVERSAL CITY Calif ndash The biggest names in en-tertainment will bring the music of the iHeartRadio app to life on Sunday March 29 for the second edition of the iHeartRadio Music Awards hosted by Oscar and Grammy award winning actor and musician Jamie Foxx The event will air live on NBC from 8-11 pm ETPT from the historic Shrine Auditorium in Los Angeles and will be broadcast sim-ultaneously on iHeartMedia stations na-tionwide and across the iHeartRadio

digital music platform

The three hour telecast will truly reflect Americarsquos favorite music and will show-case the yearrsquos most popular artists and songs determined by the iHeartRadio Chart and fan voting through iHeartRa-dio stations nationwide The evening will include performances by Rihanna Iggy Azalea Sam Smith Madonna Ja-son Aldean Jamie Foxx Meghan Trai-nor Jason Derulo Jennifer Hudson Kelly Clarkson Snoop Dogg Nate Ruess Alesso and Florida Georgia Line

along with appearances from Taylor Swift and more This yearrsquos iHeartRa-dio Music Awards will also feature un-

expected collaborations from some of

the top names in music

ldquoThis is the night we celebrate the big-gest songs and artists we played for fans on our iHeartRadio stations across America and on the iHeartRadio app over the past year along with a look at whats coming in 2015rdquo said John Sykes President of Entertainment En-terprises for iHeartMedia Inc ldquoAnd who better to host than both a Grammy win-ning musician and Oscar winning per-former Jamie Foxx This is going to be an amazing star packed Sunday night of

music on NBC

ldquoIrsquom so excited that Jamie Foxx is taking the reins at this yearrsquos iHeart awards He is the perfect choice to lead this extraordinary night of music and celebrity artists said Paul Telegdy President Alternative and Late Night

Programming NBC Entertainment

2014 was such an incredible year for so many artists across different genres so

its great to see them get the recognition they deserve said Tom Poleman Pres-ident of National Programming Platforms for iHeartMedia Whether theyre new to the scene or industry veterans each artists journey is exciting to follow from their first radio spin to their first

iHeartRadio Music Award nomination

The iHeartRadio Music Awards is the night in music where the indus-tryrsquos top artists get to shine in a relaxed and fun atmosphere and celebrate their own achievements as well as those of their peersrdquo said Ian Stewart President of Done +

Dusted Inc

Category finalists for the iHeartRa-dio Music Awards were announced on February 4 with 2014 iHeartRa-dio Innovator Award winner Pharrell Williams making a special appear-ance on NBCrsquos TODAY show to

reveal this yearrsquos Artist of the Year nomi-nees Social voting through iHeartRadio stations nationwide for the Best Lyrics Best Fan Army and Renegade catego-ries will run through Friday March 20 Category finalists (by alphabetical order) are

JAMIE FOXX TO HOST IHEARTRADIO MUSIC AWARDS LIVE ON NBC Sunday March 29 (8-11 PM ETPT)

Rihanna Iggy Azalea Sam Smith Taylor Swift Madonna Jason Aldean Jamie Foxx Meghan Trainor Jason Derulo Jennifer Hud-son Kelly Clarkson Snoop Dogg Nate Ruess Alesso and Florida Georgia Line

Continued on Page 27

Jamie Foxx

Rihanna

Snoop Dogg

Jennifer Hudson

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 27

EVENTS

The Urban Trendsetters List of 2015 Media Sponsorship is GROWING NATIONALLY amp FAST

Events Include but NOT limited to

Whorsquos Who Publishing Book Unveiling Receptions for Atlanta GA other city announcements soon

The African American Male Wellness Walk Atlanta Detroit Washington DC Niagara Falls

2015 Champions of Diversity and Career town Network Career Fair-Columbus OH and Atlanta GA

The African American Film Festival-New York City

FOR MORE INFORMATION ON ADVERTISING SPONSORSHIP OR VENDOR OPPORTUNITIES LOG ONTO WWWURBANTRENDSETTERSCOM EVENTS

CALL Mykayla Bryant or Sharon S Gordon at 888-885-5552

EMAIL mykaylaurbantrendsetterescom or Sharonurbantrendsetterscom

Artist of the Year

Ariana Grande

Iggy Azalea

Luke Bryan

Sam Smith

Taylor Swift Song of the Year

All About That Bass - Meghan Trainor

All of Me - John Legend

Happy - Pharrell Williams

Shake It Off - Taylor Swift

Stay With Me - Sam Smith Best Collaboration

Bang Bang - Jessie J + Ariana Grande + Nicki Minaj

Dark Horse - Katy Perry featuring Juicy J

Fancy - Iggy Azalea featuring Charli XCX

Problem - Ariana Grande featuring Iggy Azalea

Talk Dirty - Jason Derulo featuring 2 Chainz

Best New Artist

Bastille

Cole Swindell

Iggy Azalea

Meghan Trainor

Sam Smith Country Song of the Year

Bartender - Lady Antebellum

Burnin It Down - Jason Aldean

Dirt - Florida Georgia Line

Give Me Back My Hometown - Eric Church

Play It Again - Luke Bryan Hip HopRampB Song of the Year

Dont Tell Em - Jeremih featuring YG

Drunk in Love - Beyonceacute featuring Jay Z

Flawless - Beyonceacute

Loyal - Chris Brown featuring Lil Wayne and Tyga

New Flame - Chris Brown featur-ing Usher and Rick Ross

Dance Song of the Year

Animals - Martin Garrix

Blame - Calvin Harris featuring John Newman

La La La - Naughty Boy featuring Sam Smith

Summer - Calvin Harris

Waves - Mr Probz

Alternative Rock Song of the Year

Come With Me Now - KONGOS

Do I Wanna Know - Arctic Mon-keys

Fever - The Black Keys

Something From Nothing - Foo Fighters

Take Me to Church - Hozier Best Lyrics

All of Me - John Legend

Blank Space - Taylor Swift

Counting Stars - OneRepublic

Habits (Stay High) - Tove Lo

Stay With Me - Sam Smith

Thinking Out Loud - Ed Sheeran

Best Fan Army

5SOSFAM - 5 Seconds of Summer

Arianators - Ariana Grande

Bey Hive - Beyonceacute

Team Breezy - Chris Brown

Sheerios - Ed Sheeran

Church Choir - Eric Church

Directioners - One Direction

Selenators - Selena Gomez

Mendes Army - Shawn Mendes

Swifties - Taylor Swift Renegade Award presented by the All New 2015 Jeep Renegade

Brantley Gilbert

Charli XCX

Hozier

Iggy Azalea

Meghan Trainor

This year the iHeartRadio Music Awards is partnering with the Jeep brand to pre-sent the first-ever ldquoRenegade Awardrdquo The ldquoRenegade Awardrdquo celebrates emerging standout artists who have bro-ken boundaries while staying true to themselves These artists defy conven-tion to create new musical lanes that are distinctly their own They are authentic and passionate with the talent to stretch the limits and do something extraordi-

nary

The iHeartRadio Music Awards will be executive produced by John Sykes Tom Poleman and Liz Kelly of iHeartMedia along with Ian Stewart and Hamish Hamilton of Done and Dusted Inc who will also produce the show for NBC Stu-

dios Hamilton will also direct

Proud partners of this yearrsquos events in-clude the All New 2015 Jeep Renegade

and Taco Bellreg

For breaking news and exclusive iHeartRadio Music Awards content visit iHeartRadiocomawards or follow the social buzz on Twitter Facebook Insta-

gram and Google +

IHeart - Continued From Page 25

ARTS AND ENTERTAINMENT

28 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

TRAVEL TRENDS

FOR VENDOR AND SPONSORSHIP INFORMATION CONTACT SHARON S GORDON 888-885-5552

(NAPSI)mdashFor those looking to take an

upscale road trip but who want to get the

most for their money there are several tips

and tricks to keep in mind when planning a

getaway

Time Your Trip-If your dates are flexible

try traveling to your selected destination

during its off-season Hotels often drop

their rates to attract business when crowds

thin out and you can score a great deal

while avoiding a tourist rush Try a moun-

tain destination before ski season is in full

swing or a famous site such as the Grand

Canyon on a weekday during the school

year

Take Advantage of Luxury Partnerships-

Luxury brands often partner to provide their

customers with added value To take your

road trip up a notch from the moment you

pull out of your driveway a special edition

Crafted Line of vehicles from Lexus comes

equipped with a beautiful two-piece set of

tailor-made Tumi luggage The Lexus

Crafted Line features an Ultra White exteri-

or with Obsidian door handles side mirrors

and grille Eye-catching seats contrast

stitching headrests and door panels are

either two-tone BlackScarlet or Black

Cabernet Models include IS 250 F SPORT

LS 460 F SPORT and GS 350 F SPORT in

RWD and AWD RX 350 AWD F SPORT

and ES 350

The limited edition Tumi duffel bag set was

specifically designed to match the vehicles

for grille-to-trunk coordination Lexus own-

ers can find additional pieces of this origi-

nal luggage set and other exclusive offers at

LexusDriverscom A Meguiarrsquos New Car

Care Kit is also included as another extra

bonus for Crafted Line owners

Search for Package Deals-Regardless of

when you travel try to look for a hotel of-

fering a package deal to capitalize on your

travel investment Many upscale hotels of-

fer credit toward their on-site restaurants

bars or spas when you book in advance

online Hotels in areas such as Napa Valley

or other wine country destinations may

partner with nearby wineries to offer its

guests exclusive deals on tastings and tours

For example The Allison Inn amp Spa in Or-

egonrsquos Willamette Valley offers Lexus

owners the chance to sample three distinc-

tive local wines and receive a complimen-

tary bottle of their favorite The resort also

has an on-site fleet of Lexus vehicles avail-

able for guests to drive eliminating the

need for a rental car

Take the Scenic Route-The great thing

about road trips is that you can skip the

crowded expensive attractions and enjoy

the view from the comfort of your car seat

And all passengers will be happy to spend

more time taking in free scenic sites along

the way Take advantage of natural wonders

and roadside attractionsmdashsuch as New

Yorkrsquos scenic Finger Lakes region or

kitschy Route 66 sitesmdashwhenever possible

With these tips and tricks and a little ad-

vance planning yoursquoll save time and money

while elevating your road trip Find out

more at wwwLexuscomcraftedline

Elevate Your Next Road Trip By Seeking Out Added Value

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 29

AUTO TRENDS

When The Check Engine Light Is On Donrsquot Ignore It

Donrsquot take this lightly One of the most

vital signals of an improperly functioning

vehicle is the check engine light and when

illuminated it alerts the driver to a variety

of existing potential problems Neverthe-

less vehicle checkups

during car care events

throughout the country

reveal that the check en-

gine light is on in nearly

one out of 10 vehicles

Some common malfunc-

tions that can cause the

check engine light to illu-

minate include a faulty

oxygen sensor mass air-

flow sensor or spark

plugs and wires If the light flashes the

condition is more critical and must be

checked immediately to prevent severe

damage which may include catalytic con-

verter damage

ldquoWhen the check engine light comes on it

means that a vehicle system such as the

ignition fuel injection or emission control

is not operating properly even if the vehicle

appears to be running normallyrdquo explained

Rich White executive director Car Care

Council the source for the ldquoBe Car Care

Awarerdquo campaign promoting regular vehi-

cle care maintenance and repair

ldquoA glowing check engine light doesnrsquot

mean you have to immediately pull the car

to the side of the road but it does mean you

should get the car checked out as soon as

possible Ignoring the warning light could

result in costly repairs At the very least the

light could alert you to an engine problem

that is negatively impacting fuel economyrdquo

he added

When scheduling service make sure the

automotive shop that examines your vehicle

has professional technicians who are trained

and certified in OBDII diagnosis and repair

The technician will connect your vehiclersquos

computer system to a diagnostic scan tool

which will indicate why the light was acti-

vated

At the same time the technician can ana-

lyze idle speed throttle response engine

temperature fuel system pressure manifold

vacuum exhaust emission levels and many

other key indicators Once the problem is

fixed the carrsquos computer is reset to initiate

its release process The technician should

then be able to tell you what needs to be

done and discuss potential warranty cover-

age and further testing if necessary

For a free ldquoCar Care Guiderdquo or for further

information visit wwwcarcareorg

Donrsquot be in the dark

about your enginersquos

problem when the check

30 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

Christa Payne Area Manager 614-778-1958

christapayneaolcom Undercoverwearcomchristapayne

Call me to book your Special Girls Night Party

Business Opportunity

Changing Womenrsquos Lives

REGISTER YOUR BUSINESS IN OUR ONLINE BUSINESS DIRECTORY FREE AT WWWURBANTRENDSETTERSCOM UTS BIZ LIST

ARE YOU A TRENDSETTERS

Urban Trendsetters wants to spotlight you and your busi-

ness

Send your us your photo and brief introduction to Sha-

ronurbantrendsetterscom Subject Business Spotlight

SELL YOUR STUFF

UTS Classifieds

All print classified ad will get

FREE placement online

One Week $25 Two Weeks $40 One Month $75 Includes 1 photo up to 500 characters

Call Urban Trendsetters

Today

Your ad could be here for as low as

a $150 investment

Call Urban Trendsetters Today

888-885-5552

Urban Trendsetters Business Directory

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 31

FINANCIAL ADVISOR

Registered Investment Advisory Firm is

currently expanding throughout

Ohio We are in search of Independ-

ent Investment Advisor Representatives

Must be self-motivated professional and

willing to take direction If you have a

financial or insurance back round we

encourage your response We work with

Globally Recognized Money Manag-

ers Strong Ethics and complete transpar-

ency with clients relationships is essen-

tial Please contact Hardiman Invest-

ment Management Inc 614-209-

9748 or submit a resume via e-mail to

FREELANCE WRITERS

Do you love to write Urban

Trendsetters is growing and we

are looking for writers

If you are good writer love con-

necting with people and enjoy relay-

ing empowering information UTS is

the place for you Contact Sharon S

Gordon at 888-885-5552 for more

information or send email to in-

fourbantrendsetterscom

CLASSIFIEDS UTS Online Classifieds The Urban Trendsetters allow our customers the opportunity to submit their classified ads and pay online You may add photos videos and links to your classified ads You may also choose to upload current display ad As with our coupons our classified ads are available in print online via e-blast in our weekly top classified blast as well as front page top classified listing feature on our website

MEDIA SALES

Earn Extra Income for the Holidays

Urban Trendsetters wants to increase your

sales staff We offer a variety of media ser-

vices and we serve many different industries

If you are a professional individual seeking

unlimited income potential give us a call to-

day at 888-885-5552 or email

salesurbantrendsetterscom NO EXPERIENCE NECESSARY

Have you tried that crazy wrap thing

We NEED Distributors NOW The It Works Ultimate Body applicator is a first to market product like NOTHING you have ever seen before The Ultimate Body

Applicator is a all natural non woven cloth that is site specific ANYWHERE you place is its going to TONE TIGHTEN and FIRM in

as little as 45 minutes Reduces the appearance of cellulite and varicose veins No its not water weight loss No it wont come back over

night and YES IT WORKS Donrsquot believe Try if for YOURSELF Call Mykayla Bryant Diamond Director at 937-532-8295

UTS FREE CARD

Ever wondered how your business could

profit from a Pre-Paid Card and the PPC

industry Contact UTS Free today at

614-526-8871 or email

utsfreecardgmailcom

Urban Trendsetters and Career Town Network Host STEM

Virtual Career Fairs

The purpose of this conference is to follow the governments lead in its STEM or Educate to Innovate model Our 4 goals are

1 Bring more awareness and emphasize the importance of in our educa-

tion system and encourage students to pursue degrees and careers in

STEM

2 Create more teachers and educators in the STEM areas

3 Create more diversity and careers in STEM for women and minorities

4 Create and develop relationships between corporations colleges uni-

versities and educators that will provide more positions of internships for

For Registration Vendor and Sponsorship Opportunities and Information

Call 888-885-5552 Email

Sharonurbantrendsetterscom wwwurbantrendsetterscom

Register for Your FREE Career Town Account

March- Celebrating Women of Diversity

AprilmdashHealthcare May-Internship amp Summer Opportunities HBCU

This series of career fairs will allow recruiters and job seekers to interact

one on one from the comfort of office and home Each week is dedicated

Logistics amp Warehouse Professional Healthcare and STEM

Classified Ads

$25 amp up

Your Ad

Could Be

HERE

32 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

Urban Trendsetters is YOUR NEW Online Marketing Department

SECURE YOUR ACCOUNTS TODAY Urban Trendsetters Brand Establisher amp Booster

Call 888-885-5552 for a FREE Consultation

The next most important things to secure for your brand after acquiring your domain name are the account names and profiles

on social media blogs and local directories

We all know that it is optimal to have a domain name that exactly matches your brand name or business name The same is true for

your account names as well as the URLs of your profiles on social media blogs and directories Your accounts on Web

properties are part of your brand presence and so securing your accounts

Establishing your accounts with optimal branding is of great

importance

ALL FOR $799

Page 10: March 2015 Women's History Month

10 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

RELATIONSHIPS

9 Reasons You Should Read This Book And Help Change The Conversation About What Healthy Love Is

The new book Loving In The Grown Zone

A No-Nonsense Guide to Making Healthy

Decisions in the Quest for Loving Roman-

tic Relationships of Honor Esteem and

Respect (Balboa Press) has been available

for a few months now and even before any

formal promotional effort the response has

been all but overwhelming with incredible

social media buzz and great reviews at Am-

azoncom and other online booksellers

Now that our official promotional campaign

has begun including appearances on televi-

sion and nationally syndicated radio as well

as our Loving In The Grown Zone Book

Blog Tour we are on a mission to make

Loving In The Grown Zone a national best-

seller This goal is not just about selling

books but our mission to champion what

our society (and especially our children and

young people) desperately needs fewer

dysfunctional broken and destructive rela-

tionships and more loving sustainable rela-

tionships of honor esteem and respect

However we cannot succeed in this mis-

sion without you In fact our primary rea-

son for writing our book and for launching

our GrownZonecom personal growth initi-

ative is to convince as many people as pos-

sible to not only support the Grown Zone

but to join our campaign for ldquoMore Self-

Love Better Decisions and Healthy Rela-

tionshipsrdquo You need to read and share our

book Loving In the Grown Zone Following

are just nine of the top reasons why we be-

lieve yoursquoll agree

1 You want to take a stand for healthy

love Infidelity Violence Disrespect

Abuse Possessiveness Exploitation Reck-

less procreation These and so many un-

loving acts are tolerated and committed in

the name of love As a result love needs

both a defense attorney and an image con-

sultant In fact no other virtue is more

falsely accused Read and share Loving In

The Grown Zone if you want to defend and

stand up for the truth about love

2 You want to prevent unhappy mar-

riages and high divorce rates How many

of us witness weddings and celebrate the

rings the hair the dress the music and the

food and drink at the receptionmdashbut cannot

honestly celebrate the marriage The fact

that half of all marriages end in divorce is

not evidence that the institution itself is

flawed but testament to the fact that a mar-

riage is only as resilient as the foundation it

is built on If you want to promote the self-

loving choices and healthy relationship

standards that prevent unsustainable mar-

riages and make good marriages last read

and share this book

3 You want to help love to reclaim its

true identity Love may be the ultimate and

original victim of identity theft with sex

money ego and self-indulgence among its

perpetrators thanks to popular culture

(including much of ldquorealityrdquo TV) movies

music peers and even preachers and par-

ents We founded Grown Zone and wrote

Loving In The Grown Zone to make the

case that true love is identified by its capac-

ity to bring honor esteem and respect to

people in relationships it is about joy

peace compassion forgiveness patience

affirmation restoration and safety Love is

always healthy and promotes personal

growth and self-love If it doesnrsquot it may be

many things but it is not love Read and

share our book if you agree

4 You are tired of dating and pursuing

relationships by trial and error Without

a commitment to personal growth and self-

love and reliable guidelines for healthy

relationship choices people are left to gam-

ble with their bodies finances emotional

health and physical safety treating the

search for love like the lotterymdashwith simi-

larly horrible odds One in a million may

find healthy sustainable love this way the

rest will get the booby prizes including

fatherless sons daddyless daughters costly

divorces serial infidelity financial abuse

domestic violence and other commonly

accepted features of unhealthy relation-

ships Read and share this book if you want

to change this paradigm for yourself and

others

5 This is not a book-sales campaign Itrsquos

a mission We want to make this perfectly

clear The Grown Zone is not just a cute

branding platform Itrsquos not about getting

Instagram reposts or pandering for follow-

ers with clever memes We are not in a so-

cial media popularity contest We are tired

of stories that start out with ldquothey fell in

loverdquo and end with ldquoheshe cheated onbeat

onabusedkilled himherrdquo We reject the

notion that abuse disrespect and self-

destructive choices should be tolerated by

us as individuals or as a society as accepta-

ble consequences of pursuing and engaging

in romantic relationships If you stand with

us read and share our book 6 You truly want to believe in good

healthy love and you want to help others

to recognize what it is not Loversquos detrac-

tors are bold loud and vocal Yet too many

of us who truly believe in healthy love are

often silent Read and share Loving In The

Grown Zone as the first step in making your

voice heard If you believe in healthy love

step up stand up and speak up

7 You want better for your children than

what you experienced in relationships Many of us have never personally wit-

nessed a healthy relationship in our own

families and communities much less been

taught about how to go about securing one

for ourselves If you are divorced a witness

or victim (actually theyrsquore one and the

same) of partner violence or are currently in

an unhappy marriage you know what it

means to fear that your sons and daughters

are doomed to the same fate Read Loving

In The Grown Zone so yoursquoll know that you

can break the cycle share it to make sure

that you do

8 You are tired of relying on others to

love you and you are ready to commit to

self-love If you are tired of chasing love

and ready to attract it the key is learning to

faithfully and unconditionally give it to

yourself Read and share our book to learn

to become what you desiremdasha healthy per-

son who loves with honor esteem and re-

spectmdashand to attract those ready willing

and able to bring you the same

Alfred Edmond Jr and Zara Green Co-Author

are co-principals of A2Z Personal Growth Enter-

prises producer of The Grown Zone discussion

series which focuses on key themes popularized

via their respective social media platforms in-

cluding their GrownZone Twitter

By Zara D Green and Alfred Edmond Jr

Continued on Page 13

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 11

YOUNG amp TRENDY

Imagine being a young teenager and decid-

ing to participate in a serious march that

you hoped would shed light on the injustic-

es facing Black people in this country as

well as change the unjust laws that were in

place allowing those injustices to be perpet-

uated without consequence

That is what our current generation ndash the

Joshua Generation ndash is up against and that

is what many that have come before them

have had to endure

This year marks the 50th anniversary of an

event that was televised around the world

called ldquoBloody Sundayrdquo and that event be-

came one of the major catalysts behind the

passage of the 1965 Voting Rights Act that

strengthen the voting rights for Black peo-

ple in this country

Inspired by Martin Luther King Jr a young

Black man by the name of John Lewis

joined the burgeoning Civil Rights Move-

ment Lewis was a Freedom Rider spoke at

1963rsquos March on Washington and led the

demonstration now known as ldquoBloody Sun-

dayrdquo

ldquoBloody Sundayrdquo refers to the March 7

1965 civil rights march in Alabama that

was scheduled to go from Selma to the cap-

itol in Montgomery to protest the shooting

death of 26-year old Black activist Jimmy

Lee Jackson who was shot in the stomach

on February 18 1965 by

Alabama State Trooper

James Fowler while the

troopers were breaking up

a peaceful protest in Mari-

on Perry County

Lewis worked with other

Student Nonviolent Coor-

dinating Committee

(SNCC) and Southern

Christian Leadership Con-

ference (SCLC) activists to

assemble and lead over

600 marchers across the

Edmund Pettus Bridge on

the way to Montgomery

Lewis and the marchers

were violently assaulted and driven back by

numerous law enforcement officials after

they crossed the bridge Lewis who still

bears the visible scar on his forehead from

the blow he received from an Alabama

State Troopersrsquo nightstick along with the

other unarmed marchers were beaten and

gassed during the attack while media out-

lets were on hand to cover the event live

The footage of the vicious and heinous at-

tacks deeply shook the country and put nec-

essary pressure on then-President Lyndon

B Johnson to advocate for the passage of

the Voting Rights Act of 1965

Lewis became one of the thirteen original

Freedom Riders and was the youngest of

the ldquoBig Sixrdquo civil rights leaders and the

chairman of the SNCC from 1963 to 1966

some of the most tumultuous years of the

civil rights movement During his tenure

the SNCC opened Freedom Schools

launched the Mississippi Freedom Summer

and organized the voter registration efforts

that led to the pivotal Selma to Montgom-

ery marches As the chairmen of SNCC

Lewis wrote a speech in reaction to the Civ-

il Rights Bill of 1963 where he denounced

the bill because it didnrsquot protect African

Americans against police brutality nor did

the bill provide African Americans the right

to vote In that year Lewis helped plan the

historic March on Washington in August

1963 the occasion of Dr Kingrsquos celebrated

ldquoI Have a Dreamrdquo speech and at 23 was the

youngest speaker that day

It is that same spirit ndash that flows from Lew-

is the last living person who addressed the

1963 March on Washington ndash that has

seemingly found its way inside the hearts

and minds of a new generation of modern

day Civil Rights leaders in this country who

are fighting to shed light on critical issues

impacting the Black community ndash from

police brutality to economic disenfranchise-

ment to political and legal disparity

All across the country we are seeing a

number of young activists that have taken

up the mantle without fear or favor to

speak up and speak out about these issues

and are not backing down

Protesters have been gathering in various

cities to demand accountability in the legal

system following the grand jury decisions

concerning Michael Brown in Ferguson

Missouri Eric Garner in Staten Island New

York and Jordan Baker in Houston Texas

The majority of demonstrations we have

seen have been youth-led movements that

has gotten the attention of mainstream

America and has breathed life into a gener-

ation of young people who had not been as

politically engaged in matters concerning

injustice as they once had been

Young people who are students community

activists and members of grassroots organi-

zations have made it a point to not stop

demonstrating and to keep up the pressure

on key entities in order to have their mes-

sage heard They have implemented ex-

tremely unique activities and messaging in

order to keep their message fresh and to

capture the attention of America

Young people have staged something they

have labeled ldquoa die inrdquo ndash which is the act of

laying on the ground to represent the hours

that Brown lie dead in the street in Fergu-

son

Protesters have added to the traditional ldquoNo

Justice No Peacerdquo chants by incorporating

ldquoI Canrsquot Breatherdquo and ldquoBlack Lives Matterrdquo

messaging

All across the country protesters took to

streets of many of the busiest intersections

in their respective cities in order to get their

message out and stand in solidarity with the

families of Brown and Garner In addition

to the street-side protests many youth de-

monstrators held massive demonstrations

inside of many of the major shopping malls

across the country

Many grassroots activist groups such as the

Houston Justice Coalition held forums and

town hall meetings aimed at local criminal

justice reform and developing plans to-

wards the next steps needed to deal with the

political law enforcement and judicial sys-

tems in the wake of the grand jury deci-

sions involving Jordan Baker Brown Gar-

ner and countless others

Black youth have been desperate for leader-

ship ever since integration and the lack of

mentorship and abandonment has forced

Black youth to find their own way to deal

with the injustices they are witnessing and

up against ndash without even considering those

who should be leading the way

This response to social and community is-

sues is nothing new Hip-hop was formed

because Black youth needed an outlet to

talk about what they were experiencing and

going through

Gangs were formed because Black youth

wanted to know what a family looked and

felt like so many joined gangs to create a

family-like atmosphere and belong to a

family that they felt truly understood them

and related to them

Black youth are no longer seeking to be

marginalized Black youth are seeking re-

spect and justice and will do what they need

to do to be safe have stability and survive

Black Youth Leading the Way in This Modern Day Movement

by Jeffrey L Boney Courtesey of

BlackPressUSAcom

12 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

THE JOURNEY

Consortium Of Faith-Based Leaders Raised Over $100000 During Black History Month for UNICEFrsquoS Efforts to Help

Stop Ebola in West Africa

On February 27 2015 at the Charles H

Wright Museum of African American His-

tory in Detroit noted faith-based leaders

from the area and key officials from the

US Fund for UNICEF

closed out their first-

ever Black History

Month campaign I AM

STOPPINGEBOLA

which raised over $100000 The funds will

support the purchase of over 2350 hygiene

kits that will be distributed in Liberia by

UNICEF to help control the spread of Ebo-

la At $43 each the kits contain soap chlo-

rine gloves and buckets among other

much-needed hygiene items and will be

provided in households and schools at risk

of the disease

The Consortium of Faith Leaders represent-

ed some of the largest African American

organizations in the country with a com-

bined membership of 11 million including

Church Of God In Christ Inc Pentecostal

Assemblies of the World Inc National

Baptist Convention USA Inc Progressive

National Baptist Convention Inc and Ab-

yssinian Baptist Church in the City of New

York The event included a number of

check presentations along with a surprise

donation from the UAW-Ford A number of

county and city officials were also present

to welcome the US Fund for UNICEF to

Detroit where the I AM

STOPPINGEBOLA campaign was hon-

ored with a proclamation from the city Key

officials from the US Fund for UNICEF

first met with members of the Faith-Based

Leadership Consortium in December 2014

to outline a pathway for an ongoing partner-

ship to assist children and families in

Africa

888-885-5552 wwwurbantrendsetterscom

From left to right Bishop Welton Lawrence Michigan - Canadi-

an Jurisdiction Church Of God In ChristDr Monica G Wil-

liams-Davis Managing Director Community Partnership US

Fund for UNICEF Bishop PA Brooks First Assistant Presid-

ing Bishop Church Of God In Christ IncCaryl M Stern Pres-

ident and CEO of the US Fund for UNICEF and Edward G

Lloyd Chief Financial Officer and Chief Operating Officer of

the US Fund for UNICEF

CALL TODAY FOR 2015 SPECIALS

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 13

Donrsquot Miss These Government Deadlines

(NAPSI)mdashWhen it comes to the federal

government getting what you need and

meeting your obligations some dates and

times can be particularly important Herersquos

a look at a few you should know

1 Selective Service Enrollment Every

man is required by law to register with the

Selective Service System within 30 days of

his 18th birthday By registering on time he

stays eligible for federal student loans and

grants many state and municipal jobs fed-

eral job training Workforce Investment Act

programs and US citizenship for immi-

grants He can even submit his information

early at 17 then at 18 he will automati-

cally be registered

Failure to register will delay men from be-

coming citizens until age 31 and can also

result in fines and prison sentences of up to

five years

Many find the easiest and fastest way to

register is to register online at

wwwsssgov In addition Selective Service

ldquomail-backrdquo registration forms are available

at any US post office and some high

schools have a staff member or teacher

appointed as a Selective Service Registrar

2 Pell Grants and student aid Federal

Student Aid provides grants loans and

work-study funds to students attending col-

lege or career school Virtually all men

must register with Selective Service to be

eligible To get the money for which you

qualify you have to meet federal and state

deadlines and your colleges may also have

a deadline Go to httpsfafsaedgov

deadlineshtm Enter your legal residence

and the school year for which you are ap-

plying for student aid Then click View

Deadlines

Generally the earlier you apply the better

3 Health Care February 15 is the deadline

for open enrollment After that you can

only get coverage if you qualify for a spe-

cial enrollment period a 60-day period

following a qualifying life event such as a

change in family status (for example birth

of a child or marriage) or loss of other

health coverage Job-based plans must pro-

vide a special enrollment period of 30 days

You can learn more at

wwwhealthcaregovmarketplace-

deadlines

4 Medicare The Initial Enrollment Period

begins three months before your 65th birth

month and ends three months after your

65th birth month for a total of seven months

(including your birth month) If you miss

this deadline you may have to pay penal-

ties on your monthly premiums More in-

formation is at wwwmedicaregov

Keep these facts and dates in mind to get

your due from the government programs

your taxes support

FAMILY TRENDS

9 Making Loving In The Grown Zone a

national bestseller will strike a tremen-

dous blow on behalf of those who believe

in truly healthy lasting life-affirming

love Itrsquos true Sex sells which is why some

many of us have been brainwashedmdashnot

only by books (with the 50 Shades trilogy a

notable example) but movies music tele-

vision and advertisingmdashto believe that

love is about sex and objectification Put-

ting books like Loving In The Grown Zone

on bestseller lists will show that the need

for healthy love is greater and deeper than

the demand for just sex

We hope that at least one of the above rea-

sons is enough to inspire you to not only

read and share our book but to join our

Grown Zone mission of helping people to

choose ldquoMore Self-Love Better Decisions

and Healthy Relationshipsrdquo (We invite you

to share your own reasons in the comment

section for this post) We are eternally

grateful to those who share our commit-

ment to helping people achieve success

without the mess and to always make the

next decision better We invite everyone as

always to lovemdashand lovemdashin the Grown

Zone If you look forward to celebrating

Excerpted from Loving In The Grown

Zone A No-Nonsense Guide to Making

Healthy Decisions in the Quest for Loving

Romantic Relationships of Honor Esteem

and Respect by Zara D Green and Alfred

A Edmond Jr (Balboa Press) Learn more

about the book at Lov-

ingInTheGrownZonecom

The Grown Zone Continued from Page 10

888-885-5552

JOIN THE UTS

NATION

TEXT 95577

UTSNOW

Newsletter

Event Updates

FREE STUFF

14 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

DIVERSITY TRENDS

Career Town Network Announces 5th Annual Ohio Champions of Diversity Awards Career Fair

Columbus Ohio ndash Career Town Networks

announced that they will host the 5th Annu-

al Ohio Champions of Diversity Awards

Luncheon Career Fair and Workshops on

September 23 amp 24 2015 at the Aladdin

Shrine Event amp Conference Center 3850

Stelzer Road in Columbus Ohio

Over the past 4 years The Ohio Champions

of Diversity Awards has worked in partner-

ship with The Ohio Conference NAACP

representing over 70 Chapters Statewide to

bring ALL Diverse communities together to

celebrate our accomplishments and dedica-

tion to diversity The Ohio Champions of

Diversity Awards is proud to be the First

and Only Awards program in Ohio that

recognizes the diverse efforts of individuals

and corporations

Created by Ohio publishing legend Amos

H Lynch Sr and his nephew Orville

Lynch who also created the annual Martin

Luther King Jr Breakfast in Columbus

Ohio the Ohio Champions of Diversity

Awards are designed to highlight and rec-

ognize the contributions of individuals and

corporations with 500 or more employees

who demonstrate outstanding efforts in Di-

versity Leadership Development Supplier

Workforce and Community Outreach This

year the awards will also include a Diversi-

ty Small Business Award

The Ohio Champions of Diversity Awards

is truly an inclusive event that represents all

persons including African American His-

panic Asian Somali LGBT Disabled

Veterans Emerging and general market

communities said Orville Lynch Founder

Career Town Networks The Ohio Cham-

pions of Diversity Awards program is a

unique one of a kind Annual 2 Day event

that includes an Awards Luncheon and an

on line and in person Career Fair Student

Career Day Panel Discussions and Work-

shops continued Lynch

The Ohio Champions of Diversity Awards

Luncheon is put together and run by All

Ohio Small Minority owned and operated

Businesses that include Career Town Net-

works Spencer 4Higher Media

Whitehouse Media Group T Communica-

tions Black Central Creative and Urban

Trendsetters Media The monies generated

for the Ohio Champions of Diversity

Awards go towards hosting the event and

ldquoStay In Ohiordquo with partial proceeds bene-

fiting the Ohio Conference NAACP and

other diverse non profit organizations

In order to continue to recognize celebrate

and honor Ohiorsquos leaders and corporations

we invite All Ohio communities and busi-

nesses to join us for the 5th Annual Ohio

Champions of Diversity Awards Luncheon

Career Fair amp Business Expo on September

23-24 2015 being held for the last time in

the Beautiful Aladdin Shrine Event amp Con-

ference Center before they close their doors

for good

For more information tickets vendor or

sponsorships contact Sharon S Gordon of

Urban Trendsetters Media at 888-885-5552

or email Sharonurbantrendsetterscom

Watch the Champions of Diversity Promo-

tional Video Online HERE

By Brenda D Spencer

WASHINGTON -- The US Small Busi-

ness Administration (SBA) will launch an

18 state road tour joined by 11 fellow fed-

eral agencies in the SBArsquos Small Business

Innovation Research (SBIR) and Small

Business Technology Transfer (STTR) pro-

grams

The SBIR Road Tour ldquoSeeding Americarsquos

Future Innovationsrdquo is a nationally focused

outreach initiative targeting advanced tech-

nology communities including women-

owned and minority-owned small business-

es in states that have underutilized funding

opportunities through these programs To-

day the agency is launching information on

the tour through wwwsbirgov and will also

launch a blog that will be active up through

the end of the tour in late August

ldquoThe SBA oversees Americarsquos largest seed

fund for small businesses in the STEM

fields The SBIR and the STTR programsmdash

allocates $25 billion a year to small inno-

vators By reserving a specific percentage

of federal RampD funds for smaller firms

Uncle Sam encourages domestic small busi-

nesses to engage in high-growth priorities

and build a strong national economy SBIR

recipients have created breakthroughs in

nanotechnology robotics mobile commu-

nications genetic therapies clean energy

and spacerdquo said Administrator Maria Con-

treras-Sweet

ldquoThe Presidentrsquos 2015 budget embodies the

Administrationrsquos ongoing commitment to

investments in job creation and economic

growth specifically through targeted in-

vestments in science technology and inno-

vation Through this tour we will educate

more small business innovators on how to

take advantage of these programs so that

their entrepreneurial spirit and our invest-

ment drives the next new big technological

breakthroughrdquo said Contreras-Sweet

SBA Promotes Innovation and Technology with National Road Tour

Continued on Page 17

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 15

National Society of Black Engineers amp American Society of Civil Engineers Join Forces to Develop and Retain Next-Gen African-American Engineers

Washington DC mdash The National Society

of Black Engineers the largest student-

governed engineering organization in the

country and the American Society of Civil

Engineers announced their renewed strate-

gic partnership in a ceremony on Feb 24 at

the National Academy of Sciencesrsquo Great

Hall in Washington DC The organiza-

tionsrsquo leaders signed a memorandum of

understanding (MOU) committing to com-

bine their resources and expertise to in-

crease the retention representation and de-

velopment of African-American civil engi-

neers in the US workforce

ldquoNSBE recognizes that it cannot fulfill its

mission without strategic partnerships

with the US engineering communityrdquo

said NSBE National Chairperson Sossena

Wood ldquoThis MOU with our first strategic

partner the American Society of Civil

Engineers is another major step toward

supporting our members building our

organizations growing the number of

underrepresented engineers and accom-

plishing much for the US engineering

professionrdquo

ldquoAs leading engineering professional so-

cieties ASCE and NSBE are uniquely

and strategically positioned to address the

US engineering workforce and innova-

tion challenges our nation facesrdquo said

ASCE President Robert D Stevens

PhD PE FASCE ldquoThis MOU repre-

sents the collaborative actions ASCE and

NSBE are undertaking to attract develop

and retain current and future black civil

engineersrdquo

According to the US Bureau of Labor Sta-

tistics in 2013 African-Americans repre-

sented 55 percent of the countryrsquos engi-

neering workforce and 54 percent of the

civil engineering workforce The statistics

also showed that African-Americans repre-

sented only 34 percent of college students

who earned a bachelorrsquos degree in civil

engineering and 33 percent of those earn-

ing a masterrsquos degree in the same discipline

Under the terms of the MOU NSBE and

ASCE will offer reciprocal memberships

co-sponsor frequent professional develop-

ment continuing education mentoring and

leadership development programming and

promote and support student and local

chapter collaborations The organizations

will also engage in large-scale efforts aimed

at promoting awareness and interest in engi-

neering careers such as an upcoming

IMAX film and educational project ndash

DreamBig (wwwdreambigfilmorg)

Strategic Partnership Leaders of the National Society of Black Engineers (NSBE) and the

American Society of Civil Engineers (ASCE) sign a memorandum of understanding before the

Charles Stark Draper Awards Dinner at the National Academy of Sciences in Washington DC

(left to right) ASCE Executive Director Thomas W Smith III ASCE President Robert D Ste-

vens NSBE National Chair Sossena Wood and NSBE Executive Director Karl W Reid

SBIR and STTR programs bring together

several federal agencies to promote innova-

tion and research around many different

areas of priority For example current

awards support the Administrationrsquos com-

mitment to Alzheimerrsquos disease and other

neuroscience priorities and Brain Research

through Advancing Innovative Neurotech-

nologies (BRAIN) Initiative

Each SBIR Road Tour stop will be hosted

by a local organization committed to sup-

porting technology-based entrepreneurship

and will provide attendees with a face-to-

face opportunity to talk directly to federal

agency program managers and decision

makers

The first series will take place the week of

March 23rd with stops in Louisville Ken-

tucky Nashville Tennessee Atlanta Geor-

gia and Columbia South Carolina The

next stops in the tour during the week of

April 27th are Long Beach Mississippi

Ruston Louisiana Oklahoma City Oklaho-

ma Wichita Kansas and Columbia Mis-

souri Additional tours will hit the north

central and northwest regions Small tech-

nology firms innovators scientists or re-

searchers seeking more information on the

SBIR Road Tour including a listing of all

states to be visited should go to

wwwsbirgov

The highly competitive SBIRSTTR pro-

grams provide the needed impetus for many

advanced technology firms to move from

ideation to commercialization and support

this nationrsquos innovation driven economy

Since the programsrsquo inception there have

been over 150000 awards totaling about

$40 billion that have helped this nationrsquos

innovators de-risk technology and keep the

nation competitive The SBIRSTTR pro-

grams have provided seed funding to com-

panies including Qualcomm iRobot Sy-

mantec and Genzyme

For more information about SBIRSTTR

programs please visit wwwsbirgov

SBIRSTTRmdashContinued from Page 16

RESOURCE SPOTLIGHT BDPA (Black Data Processing Associates) is a non-

profit organization of professionals working in or having interest in the Computer

Science and Information Technology Fields httpsbdpasite-ymcom

DIVERSITY TRENDS

16 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

Successful Sistarsquos To Seek For Business and Personal Success

Black women represent one of the wealthi-

est and most influential demographics on

the planet We are extremely goal-oriented

and career-driven and we are very entre-

preneurial We are more likely to start a

business be successful in business create

jobs and give back to our communities

Many women today are using the internet

as a way to stay connected through social

media network with professionals and start

a new business

During Womenrsquos History Month we wanted

to celebrate Black women who have decid-

ed to develop their careers by producing

online businesses conferences and expos as

well as women only membership sites that

empower and motivate other women by

helping them succeed in life family and

business

Developing a product producing a website

marketing the website and monetizing your

talent is only the beginning to succeeding

online Research the women events and

organizations represented and maybe you

will discover your passion create a new

avenue for wealth and become a Successful

Sista yourself

The goal of Dr Venus Opal Reese is to

teach purpose-driven high-achieving entre-

preneurial Black Women how to identify

monetize and leverage their worth by trans-

forming mindsets creating inspiring and

Rosettarsquos speeches and workshops are

inspiring interactive and informative

designed to help participants take imme-

diate action

Dr Venus Opal Reese

Defy Impossible Business Coach

wwwdefyimpossiblecom Rosetta Thurman

Happy Black Woman

wwwhappyblackwomancom

Sharvette Mitchell

Talk Radio amp Media Coach

wwwsharvettecom

The Sharvette Mitchell Radio Show

features various guests that include

celebrities artists authors small busi-

ness owners public speakers consult-

ants media personality and other influ-

ential people Our goal to motivate

excite and influence

Deborah Owens is hailed as thought leader

and advocate for remedying the wealth

disparities of women and minorities She is

the author of three books most recently

critically acclaimed A Purse of Your Own

An Easy Guide to Financial Security pub-

lished by Simon and Schuster

Deborah Owens

The Wealth Coach

wwwdeborahowenscom

Rachel Wilson Thibodeaux also known

as the SWAG Strategist amp Leverage

Your Brand Coach is Founder and CEO

of SWAG Strategy Solutions SWAG is

an acronym for Strategic Women

Achieve Growth SSS offers business

coaching professional speaking training

and development to women entrepre-

neurs ndash both current and aspiring entre-

preneurs along with sales professionals

Rachel Wilson Thibodeaux

SWAG Strategy Solutions

wwwswagstrategycom

Heal a Woman to Heal a Nation Inc

(HWHN) is a community based organi-

zation that promotes holistic wellness

for women and families through educa-

tion physical and mental health eco-

nomic and self empowerment

Mothyna James-Brightful

Heal a Woman to Heal a Nation

Conference

wwwhwhnorg

Small Business amp Women Empowerment

Coaches

Gina McCualey

Blogging While Brown Conference

wwwbloggingwhilebrowncom

Powerful Events

Blogging While Brown is more than a con-

ference it is a community - an incubator of

creativity collaboration and sustainability

for emerging leaders in digital media and

social change

By Sharon S Gordon

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 17

Ms Ingrid Saunders Jones is the Senior Vice President of

Global Community Connections for The Coca-Cola Com-

pany and Chair The Coca-Cola Foundation (Atlanta GA)

As the leader of Coca-Colarsquos philanthropy efforts the

company has contributed more than $460 million to sup-

port sustainable community initiatives including the His-

panic Scholarship Fund United Negro College Fund

(UNCF) Catalyst the Critical Difference for Women pro-

gram at Ohio State University the International Costal

Clean-up Boys and Girls Clubs of America the National

Council of Negro Women and the World Wildlife Fund to

name a few The Foundation also funds The Coca-Cola

First Generation Scholarship Program for first generation

college students Ms Jones also serves on the boards of

The Coca-Cola Africa Foundation and The Coca-Cola

Scholars Foundation

Extraordinary educator and political leader Mary McLeod

Bethune (1875-1955) founded NCNW in 1935 and envi-

sioned it to be an organization of organizations that would represent the national and in-

ternational concerns of Black women It would also give Black women the opportunity to

realize their goals for social justice and human rights through united constructive action

Today the National Council of Negro Women Inc (NCNW) is a council of 39 affiliated

national African American womens organizations and over 240 sections - connecting near-

ly 4 million women worldwide

National Council of Negro

Women

Ms Ingrid Saunders Jones

Chair wwwncnworg

Successful Sistarsquos To Seek for Business and Personal Success

Lucinda Cross

Activate Conference

wwwactivateconferencecom

Doreen Rainey

Get Radical Conference

wwwgetradicalconferencecom

Jessica Ann Mitchell

Blogger Week

wwwbloggerweekcom

Camika Smith

The BOSS Network

wwwthebossnetworkorg

A dynamic seasoned and no-nonsense

personal and business coach she is the

Founder of the RADICAL Success Insti-

tute and Vice President Operations

Transformation Division in the Steve Har-

vey World Group Focused on showing

people how to take their goals and make

them a reality shersquos built her career

around teaching and training individuals

entrepreneurs and executives on systems

and methods to accelerate success

The Art of Activation is a life changer and

will give you key tactics and strategies to

run in hot pursuit towards your personal

professional and global purpose Founder of

the popular Activate Conference Held

annually Activate presents a series of in-

formative events with the purpose of

ldquoactivatingrdquo the power inside of women

Blogger Weektrade 2015 is a multicultural

festival of bloggers journalists and

social media mavens hosted by Black

Bloggers Connect

As a collective The BOSS Net-

work supports women in their journey to

become independent and successful in

their endeavors utilizing network-

ing Working towards one simple

goal BOSSreg is ldquoBringing Out Successful

Sistersrdquo to build relationships and net-

works to structure a foundation where

women feel supported in their holistic

lives

LaShanda Henry has been developing

websites for over 10 years She owns over

15 web properties and is most passionate

about two things creating positive web-

sites for people of color and helping wom-

en entrepreneurs learn how to build suc-

cessful businesses online

Ms Henry graduated Columbia University

and received her bachelorrsquos degree in

Computer Science in 2002

ldquoMy lifersquos mission is to motivate inform

inspire connect With my mother in mind

I do what I do for parents looking to better

their childrenrsquos lives and for women striv-

ing to live their dreams I love to share

information and build communities online

Itrsquos what I do and who I amrdquo

Some of LaShandarsquos most popular websites include bull Multiple Shades of You Online (an African American Web Portal)

bull BBWO ndash Social Network for Women Entrepreneurs

bull SistaSense Money and Marketing blog

LaShanda Henry

Founder of Black Business Women

Online

Wwwmybbocom

National Organization Online Entrepreneur Success

18 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

BUSINESS TRENDS

Leading the Way ndash Women Leaders Matter

When it comes to successfully running a

business and managing employees women

clearly lead the way ndash Women Leaders

Matter A recent survey conducted by the

Pew Research Center found that most

Americans see women as stronger than or

equal to men when it comes to key leader-

ship traits From being honest and treating

employees fairly to mentoring staff women

executives and managers come out ahead

Thatrsquos great news because recognition of

the many attributes women bring to leader-

ship roles further reinforce the positive im-

pact women have in todayrsquos business world

Add to this the fact that according to new

research from Expert Market the number of

women-owned businesses has nearly dou-

bled in the last 20 years itrsquos easy to see

how women leaders are leading the way

Here are more reasons why women leaders

matter

Shake It Up

Letrsquos face it women leaders shake things

up Men have inhabited corner offices and

board rooms ndash not to mention seats in Con-

gress ndash far too long Having more women in

leadership roles in business as well as a

stronger presence in local and national poli-

tics helps maintain the balance and keeps

the playing fields even

Create Awareness

As women executives take on more and

more significant roles in business it helps

create an awareness of the value profession-

al women bring to a company Whenever

we read about the successes of a top CEO

such as Yahoo Incrsquos Marissa Meyer or

cheer on a woman who has left another

crack in the proverbial glass ceiling we feel

empowered and impassioned to continually

strive for our own professional goals

Encourage Workplace Diversity

As part of a diverse group women business

owners managers and executives are aware

of the many roadblocks they may encounter

on the way to success For those reasons

women leaders are in the perfect position to

pave the way for others by fostering diver-

sity in their companies And although a

recent study found that women bosses are

often penalized for hiring and promoting

other women and minorities we must con-

tinue to move forward ldquoContinue to recruit

diverse talent to meet diversity quotas and

build an environment of color creativity

and culturerdquo says Star Jones President

ldquoMake workplace diversity and inclusion a

corporate priorityrdquo

Inspire the Next Generation

Perhaps the most important reason why

women leaders matter more than ever is the

excitement they ignite in the next genera-

tion of young women Having role models

You do this of course through network-

ing If you want to network with important

people you have to know where they are

and get yourself therehellip

Here are a few ways to do that

Power network within traditional chan-

nels Go to your companyrsquos events

when you get priceless face time with

higher-ups In addition build your net-

work upon the classic infrastructures of

family friends your college alumni

group and professional associations

Join a networking group Find one

whose members span every industry

that will give you a broad understand-

ing of other businesses and exposure to

new clients

Connect with everyone That means

networking up down and sideways

Donrsquot think that to make the CEO chair

by age forty-five you should only in-

teract with managers VPs and trus-

tees Get to know the folks in the mail-

room and the coffee shop janitors the

newsstand operator security officersndash

you never know who might offer a

golden nugget of information that be-

comes your jackpot

Find lsquoem Research where your dream

team members work out get coffee

and eat lunch I am not advocating that

you become a stalker as that would

defeat your purposehellip if you become a

friendly face in your potential dream

team memberrsquos kickboxing class and

then ease into chit-chat and get to know

them slowly you can

ultimately introduce

yourself as a business

owner and propose that

they consider joining

your innovative ven-

ture

Bottom Line Trust

that the law of attrac-

tion will deliver the right people to you with

the best chemistry fit and timing And you

will magically click with your team to live

your dream

Be Where Important People Are

Darnell Smith is the

FounderCEO of Busi-

ness in the Black a online

media and marketing

company based in Dallas

Texas http

businessintheblackcom

Joining a networking

group and attending

annual business net-

working conferences

are a great way to

connect with like-

minded business pro-

fessionals

NAPW defines success as owning your

own power As the largest most-

recognized networking organization of pro-

fessional women in the country spanning

virtually every industry and profession the

National Association of Professional Wom-

en (NAPW) is a powerfully vibrant net-

working community with over 600000

members and nearly 300 Local Chapters

NAPW members have diverse backgrounds

beliefs perspectives and lifestyles with one

common bond - their ability to succeed -

See more at httpwwwnapwcom

By Star Jones Esquire President of National Association of Professional Women

Star Jones Esq

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 19

TECH TRENDS

GET YOUR SITE STATS CALL UTS AT 888-885-5552

Changes In Technology Can Present Opportunity For Small And Midsize Businesses

(NAPSI)mdashThanks to new technology itrsquos

an exciting time for small and midsize busi-

nesses Thatrsquos because many are finding

that increased access to new technologymdash

such as cloud and mobile solutionsmdashcan

provide access to services that were never

within their reach before helping them

grow and be more productive

They are also finding that using old or out-

dated technology can hinder a companyrsquos

ability to do business in a number of

waysmdashfrom security risks and compliance

issues to not being able to implement even

modest changes or updates in software all

of which can significantly hamper a compa-

nyrsquos ability to be successful and competi-

tive

A Shift In Technology

The beginning of one era in technology

often means the end or phasing out of an-

other For example to accommodate the

shift toward modern technology used by a

growing number of small and midsize busi-

nesses Microsoft will end support for Win-

dows Server 2003 on July 14 2015

This means that security patches and up-

dates will no longer

be available after

this period resulting

in a less stable and

less secure techno-

logical infrastructure

if no action is taken

However the good news is that a variety of

easy-to-integrate options are available for

those ready to upgrade including Microsoft

Azure the companyrsquos cloud platform

Cloud solutions such as Azure are designed

to provide small and midsize businesses

with the ability to scale up or down to take

advantage of opportunities or cut costs all

based on their needs

Numerous Benefits

Many small and midsize businesses report

that moving to a cloud platform like Azure

provides a range of benefitsmdashincluding

increased backup capacity enhanced disas-

ter recovery capabilities consistent compli-

ance with regulatory demands and access to

the most modern applications These bene-

fits can help small and midsize businesses

move faster

reduce costs

and ulti-

mately be

more produc-

tive

bull Backup Todayrsquos businesses generate

more data than ever before The cloud of-

fers reliable and economical backup for

data for businesses of any size and it even

automatically replicates data to help guard

against unexpected hardware failures

bull Disaster recovery Backup is a great so-

lution to protect your business from data

deletion and corruptionmdashbut it isnrsquot the

only important factor when it comes to data

Disaster recovery with Azure means your

companyrsquos data and applications will be

replicated in the cloud and accessible at any

time should anything happen to your physi-

cal location

bull Compliance With data security comes

legal and regulatory requirements With

cloud platforms like Azure your security

software will be continually updated mak-

ing it easy for your business to ensure it

remains compliant with unique industry

requirements

bull Modern applications The cloud pro-

vides the infrastructure platform and cus-

tom-made solutions in one place rather

than having to cobble solutions together

piece by piece This helps make it possible

for small or mid-size companies to spend

less time troubleshooting IT issues and

more time on activities that will drive the

business forward

Now is the time to plan your transitionmdash

and Microsoft is here to help For more

information please visit

wwwmicrosoftcomen-usserver-cloud

productswindows-server-2003 To find a

Microsoft partner in your area to assist in

your cloud transition visit

wwwpinpointmicrosoftcom

By embracing more modern up-to-date

technologies small and midsize business-

es are able to innovate in a way that al-

lows them to outpace the competition

WBC OHIO Announcement DreamBuilder

The Womens Business Center is now offering an online interactive Business Plan

DreamBuilder is a unique multi-leveled business skills training program created to help women build their dream of starting or growing their own business The 12 courses teach the basics of starting and growing a business including topics such

Rewards and Challenges of Being an Entrepreneur

Developing Your Business Idea

Who is Your Customer

Who is Your Competitor

Marketing Strategy

The significance of Branding

Pricing and so much more Upon completion you will have an edita-ble business plan Through our online tool you will become a part of the WBC DreamBuilder community You can communicate with other participants through discussion boards and messaging options In addition you will find various sample business forms and useful templates for your business Register at httpwwwdreambuilderorgwbcohio Contact us for further information (614) 732-0981

Empowering women entrepreneurs with the resources and tools to create strong sustainable business

20 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

REAL ESTATE TRENDS

HOME amp STYLE TRENDS

Five Quick Ways To Upgrade Your Home For Resale

(NAPSI)mdashWhether yoursquore considering

cashing in on your equity downsizing trad-

ing up moving for a change of scenery or

relocating for better prospects a few smart

investments and improvements can help

your home stand out from the competition

so you get top dol-

lar Even if yoursquore

not planning on

moving anytime

soon these strate-

gies can maximize

your homersquos value

and increase its

marketability

bull Sprucing up the

exterior If you

think yoursquoll have a

few years before

you move work on

your landscaping

now to give plants

time to mature

Look for easy-care

perennials such as hostas which multiply

on their own If you have less time you can

still achieve a quick makeover by power

washing paths and siding painting or up-

grading your front door and keeping the

lawn watered and weeded

bull Removing eyesores inside Some minor

adjustments can help buyers recognize

whatrsquos great about your home Swap out-

dated fixtures remove wallpaper and give

everything a deep clean Replacements

donrsquot have to be top of the line they just

need to eliminate hang-ups for potential

buyers

bull Improving the kitchenmdashto a point You

probably wonrsquot recoup the cost of a full

kitchen renovation but smaller projects such

as upgrading appliances and painting or

refinishing cabinets can modernize the

space

bull Refreshing rooms with neutral paint This is a time-honored tip for a reason

While seeing your favorite bold hues on the

walls makes you happy potential buyers

may not agree A fresh coat of neutral paint

can help them envision their own belong-

ings in the space

bull Focusing on energy efficiency The right

energy-smart upgrades can assure buyers

theyrsquore seeing an efficient home where util-

ity bills can be minimized Adding insula-

tion to the attic and walls can make a dra-

matic improvement in many homes Con-

sider the windows as well Adding a heat-

rejecting window film such as 3M Sun

Control Window Film can reduce cooling

costs and typically does not change the win-

dowsrsquo appearance Since the window film

can reject up to 99 percent of UV rays it

can protect the investment you made in

your hardwood floors rugs window treat-

ments furniture and artwork

Learn More

For further facts visit www3Mcom

homeimprovement

(NAPSI)mdashThere could be good news for

many households The garage can be so

much more than a storage room where you

hide your kidrsquos soccer cleats lawn mower

and old yearbooks With these five tips you

can make it as organized functional and

aesthetically pleasing as any room in your

house

1 For many the garage is the pri-

mary entry and exit point to the

home but it can also serve as a

terrific storage space for emergen-

cy supplies Check to make sure

your home emergency kit is up to

codemdashreplace batteries in flash-

lights and replenish your canned

food and medical supplies You

may not need them every day of

the year but itrsquos better to be safe

than sorry Also ensure that you

have backup power sources availa-

ble in the event of an outagemdasha

home generator and backup battery for your

garage door opener are proven solutions

that will help maintain accessibility and

functionality for your family no matter the

circumstance

2 While reorganizing take some time to

check your garage door Test the alignment

by disconnecting the door from the opener

once itrsquos disconnected you should be able

to lift the door easily with one hand If the

door is stuck or difficult to lift you should

call an authorized dealer for an inspection

Also be mindfulmdashif your garage door

opener was installed prior to 1993 itrsquos

probably time to have it replaced as it may

not be equipped with the latest safety fea-

tures such as photo eyes

3 When cleaning the garage homeowners

tend to think of horizontal spacemdashclearing

out boxes on the floor moving gardening

equipment and power tools over to the

sidemdashbut freeing up vertical space can be

just as important Instead of piling contain-

ers on the floor think about installing wall

shelves to maximize space If you want to

clear up additional overhead for a larger

car a hanger for bikes or other large pieces

of sporting equipment consider replacing

your overhead garage door opener

4 Yoursquove organized and upgraded your

garage but yoursquore not done yetmdashyou need

to be sure your garage is a safe place for

friends family and pets Store flammable

propane tanks outdoors and invest in a 5- or

10-pound fire extinguisher in case of emer-

gencies Lock up any other dangerous

chemicals

5 A good cleaning ultimately helps in-

crease convenience and peace of mind and

that premise can extend beyond organiza-

tional tips

Creating a clean functional space will pro-

vide the peace of mind you want and de-

serve You can turn your home into an or-

ganized retreat and your garage into a func-

tional space-saving area you can enjoy year

after year

Spring Cleaning 101 Find Extra Funds and Freedom By Decluttering Your Garage

How a few quick touch-ups can create added value to your

home

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 21

TRENDY PALETTE

(NAPSI)mdashSo many people are grilling out-

doors year-roundmdasheven when temperatures

dip below freezingmdashthat Weber Grills the

company that launched the grilling revolu-

tion more than 60 years ago has released its

top tips for hearty grillers who simply

wonrsquot give up the distinctive flavors that

only an outdoor grill can deliver

ldquoMore than half of grill owners grill year-

roundmdashand 35 percent grill when the

temperature drops below freezingrdquo

said Kim Lefko Executive Vice Pres-

ident AMERICAS Weber-Stephen

Products LLC ldquoOur annual Weber

GrillWatch Survey reveals the top

reason people brave the cold is be-

cause they feel everything tastes better

grilled They also tell us itrsquos because

they see grilling as an adventure itrsquos

lsquome timersquo and itrsquos lsquofootball seasonrsquordquo

Whether grilling for one or two or to

add some flair to your next party be sure to

bundle up on your way to the grill and arm

yourself with these essential tips from We-

ber

bull Plan on adding five to 10 minutes to the

normal time it takes to preheat your grill in

the warmer months

bull Even when itrsquos cold outside never grill in

an enclosed space that can trap deadly car-

bon monoxide such as inside a garage or

under an overhang

bull If yoursquore lookinrsquo you ainrsquot cookinrsquo Resist

the urge to lift the lid Repeatedly opening

the grill will let precious heat escape ulti-

mately increasing your grilling time

bull Use a thermometer to measure the internal

temperature of foods for delicious results

every time

bull Have backup fuelmdashcharcoal and pro-

panemdashon hand in the winter as the grill will

typically require more fuel than during the

warmer months

bull Grill what you know Cold weather is the

time to stick with the tried-and-true recipes

you know by heart to maximize efficiency

at the grill

bull Position gas grills so the wind is perpen-

dicular to the gas flow and not blowing the

flame down the burner tubes

bull Keep your grill covered to protect it from

the elements

bull Snow gloves are not barbecue gloves

Make sure you have on heat-resistant

gloves when operating your grill

For additional cold weather grilling tips

visit wwwwebercomweber-nationblog

how-to-grill-in-the-winter

Essential Tips For Year-Round Grilling

888-885-5552 inforbantrendsetterscom

URBAN TRENDSETTERS INTRODUCES

NEW APPS FOR RESTAURANTS amp MORE

22 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

HEALTH AND WELLNESS

by Bruce Johnson

heart attack survivor and news reporter-

anchor

(NAPSM)mdashldquoForty-two-year-old black

male probable heart attackrdquo To this day

the paramedicsrsquo words as they rushed me to

a Washington DC hospital ring in my

ears

It began as a normal Thursday cover-

ing news as a street reporter in the

toughest part of our nationrsquos capital

When the severe pain in my chest

began I tore open the top buttons of

my dress shirt and loosened my tie to

no avail After a few failed attempts

to shake off the pain I was rushed by

ambulance to the local hospital

As I was rolled into the emergency

room my shirt was cut off an IV

needle was stuck in my arm and

monitoring leads were stuck to my

chest I was given medication to dis-

solve any blood clots and restart

blood flow to my heart An electrocardio-

gram showed that I had had a type of heart

attack called ldquothe widow makerrdquo An artery

was abruptly and completely blocked Fifty

percent of patients who have this type of

heart attack die before they get to the hospi-

tal

My cardiologist was concerned I was

young to be having a heart attack and was

outwardly in good health

Two years before my heart attack with a lot

of help I had quit smoking and eliminated

all alcoholic drinks However my job as a

reporter for a top news station was inherent-

ly stressful I often grabbed fast food as I

tried to balance professional responsibilities

with family time It had all caught up with

me

Later that night my chest pain came back

and I was flown to another hospital where

an emergency angioplasty was performed to

widen the obstructed artery

I was in intensive care for several days be-

fore starting inpatient cardiac rehab Within

2 weeks I was walking and ready to go

home I continued my supervised cardiac

rehab as an outpatient for another 6 weeks

Determined to learn why I had my heart

attack and what I could do to prevent anoth-

er one I relied on what I did best research

and investigation I asked my family about

our history of cardiovascular disease I read

articles and listened intently when the nurs-

es and doctors explained about my blood

pressure pulse weight and medications I

worked with a nutritionist who told me that

if I ate mostly fresh fruits and vegetables

broiled fish and chicken and lower-fat

foods I could occasionally enjoy spare ribs

at family get-togethers

I had always been athletic before my heart

attack but I knew I needed an activity that

Hey Man Itrsquos Time We Have A Heart-to-Heart

Continued on Page 23

Bruce at work amp play

after surviving heart

attack

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 23

DIET FREE LIFE PROUD SPONSORS OF THE NEW UTS

FITS amp TRENDY MAGAZINE gave me control of my heart speed I start-

ed by running on a treadmill and then

moved my runs outside I listened to my

body but wasnrsquot afraid to push myself

I saw my doctors regularly to make sure

my heart was functioning at its best My

health care team was stunned by my recov-

ery often calling me a miracle which felt

great But not as good as knowing I was

living healthy tracking and controlling my

blood pressure and taking care of myself

Despite my progress I needed to prove to

myself that I was healthy Since running

had be come my passion I entered the

Marine Corps Marathon With clearance

from my doctor on October 22 2000mdash

eight years after my heart attackmdashI ran

262 miles When I crossed the finish line

I knew my heart attack hadnrsquot defeated or

defined me

I know I was spared My story could have

turned out differently and I am grateful for

this gift of life But do you know what

This could be you Heart disease remains

the leading cause of death in America

If you learn anything from my story I

hope itrsquos that YOU have to take care of

yourself and your heart No one else can

do it for you During American Heart

Month and all through the year make

your heart a priority Know your blood

pressure and keep it in control Donrsquot

smoke Eat less fatty salty and greasy

food and more fruits and vegetables Make

an appointment with your doctor Free

resources and information are available

from Million Hearts at

http1usagov1AU65x6 Take it from

me taking action today could save your

life tomorrow

HeartmdashContinued From Page 22

24 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

BEAUTY AND FASHION TRENDS

Inspiring Beauty 50 Years of Ebony Fashion Fair

The first-ever exhibition on the Ebony

Fashion Fair Inspiring Beauty explores the

50-year history of the charity fashion spec-

tacle that redefined the concepts of beauty

style and empowerment for African Ameri-

cans by examining the history of the show

and its director and producer Eunice W

Johnson

Inspiring Beauty showcases nearly 100 ob-

jects including ensembles and accessories

displayed on fully stylized mannequins to

recreate the runway experience as well as

archival photographs video and Johnsonrsquos

personal effects to tell the full story of these

unparalleled events At the center of this

dynamic show are the stunning gowns

feathered coats and statement designs seen

in the 40 garments selected from a collec-

tion of thousands Johnson amassed in five

decades

Works by designers including Stephen

Burrows Christian Dior Christian La-

croix Bob Mackie Missoni Jean Patou and Sarli illustrate themes of vision inno-

vation and power as exemplified by John-

sonrsquos entrepreneurial spirit flair for fash-

ion and philanthropic goals as co-founder

of Johnson Publishing Company publisher

of Ebony and Jet magazines

Exhibition highlights include garments

from fashion greats such as Valentino

Pierre Cardin and Alexander McQueen

for Givenchy before they reached world-

renowned status An Yves Saint Laurent

lsquoPicassorsquo cocktail dress Nina Ricci even-

ing ensemble of a shirred jumpsuit and ruf-

fle coat Karl Lagerfeld for Chloeacute beaded

gown Vivienne Westwood animal print

evening gown and Emanuel Ungaro two

piece bridal gown are examples of the spec-

tacular trends of fashion and attitude of

style

Developed by the Chicago History Museum

in cooperation with Johnson Publishing

Company Inspiring Beauty offers an un-

precedented multisensory experience to

visitors who have never attended an Ebony

Fashion Fair as well as reconnects those

who experienced it first-hand

TOUR SCHEDULE Museum of Design Atlanta GA

October 18 2014 ndash January 4 2015

Milwaukee Art Museum WI

February 5 2015 ndash May 3 2015

Minnesota History Center St Paul MN

May 22 2015 ndash August 16 2015

Charles H Wright Museum of African

American HIstory Detroit MI

September 18 2015 ndash January 3 2016

Memorial Art Gallery of the University

of Rochester NY

January 30 2016 ndash April 24 2016

Bellevue Arts Museum WA

May 20 2016 ndash August 12 2016

The George Washington University Mu-

seum and The Textile Museum Wash-

ington DC February 10 2017 ndash June 4 2017

Eunice Johnson at work 1970 Photo

courtesy of Johnson Publishing Compa-

Eunice Johnson with designer Yves

Saint Laurent 1972 Photo courtesy of

Johnson Publishing Company LLC

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 25

ldquoMaking pretty faces is my specialty

Sara King

Professional Makeup Artist

614-900-1033 wwwstyleseatcomsarakingbeauty

Special

Events

Free-Lance

Make-Up Parties

BEAUTY amp FASHION TRENDS

Available at DrsquoAndrearsquos Hair Studio

DrsquoAndrea Brown Master Designer

2151 E Dublin Granville Road Suite F

Columbus OH 43229 P 614-636-2298

5 STAR HAIR MAYVEENCOM

Natural Straight

Deep Wave

Curly Wave

Loose Wave

FREE BUSINESS OPPORTUNITY

CALL TODAY

If yoursquore like me yoursquove got a random col-

lection of carrier and essential oils some-

where in your beauty arsenal If yoursquore like

me said random collection of essential and

carrier oils is mostly just sitting there col-

lecting dust and taking up space on your

shelves Many of us aspire to be gung-ho

DIY mixtresses in our down time but life

doesnrsquot always have that in store for us In

fact sometimes we buy products we donrsquot

need and make aspirational plans that wersquore

going to learn how to use them That

doesnrsquot always happen Irsquom here to help

you sift through the clutter

First things first ndash let me introduce you to a

recipe book you should check out ndash Natural

Beauty Alchemy Make Your Own Organic

Cleansers Creams Shampoos Serums

Balms and More Itrsquos written by fabulously

named licensed pharmacist and expert

healthcare professional Fifi M Maacaron

and features more than 100 easy to follow

recipes for skin and body IMO itrsquos pret-

ty light on hair recipes but it offers helpful

and simple recipes for bellas who want to

make their own toner or serum or even per-

fumes from essential oils With permission

from the publisher I got access to a few

exclusive recipes ndash you gotta get the book

for the rest I specifically requested the

breakdown for the ldquo3-in-1 Lazy Blendrdquo ndash

you KNOW I love a good multi-use prod-

uct A DIY multi-use product SOLD

Herersquos the breakdown courtesy of The

Countryman Press

3-in-1 Lazy Blend ndash Makeup Remov-

er Toner amp Night Oil

What could be better than a makeup remov-

er that is also a toner and an anti-aging

night oil all in one bottle This formula

softens the skin and nourishes it While the

composition of jojoba oil is very close to

that of the skinrsquos own lipids and it doesnrsquot

clog pores wheat germ oil is rich in vita-

mins and minerals that prevent aging

Chamomile tea and rose water are extreme-

ly skin friendly and help alongside glycer-

in balance moisture levels Keep this oil-

water mix handy especially when you have

little time and energy left at the end of the

day

INGREDIENTS 2 ounces (60 ml) rose water

1 tablespoon almond oil

1 tablespoon jojoba oil

1 tablespoon wheat germ

1 ounce (30 ml) chamomile tea (at room

temperature)

1 teaspoon glycerin

5 drops vitamin E oil

Note You can substitute witch hazel for

rose water in case of oily skin

INSTRUCTIONS 1 Mix the above ingredients adding one at

a time Shake well and then transfer to a

spray bottle

2 Shake vigorously to disperse oil droplets

before spraying onto a cotton disc or ball

Wipe the face and neck repeating if neces-

sary to remove makeup completely

3 You do not need to rinse or follow with a

toner or night oil because this formula does

it all

4 Store the bottle in a cool place away from

sunlight and heat

Try This DIY Beauty Recipe ndash the 3-in-1 Makeup Remover Toner amp Night Oil

By Patrice Grell Yursik

Founder Afrobellacom

26 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

ARTS AND ENTERTAINMENT

NEW YORK NY and UNIVERSAL CITY Calif ndash The biggest names in en-tertainment will bring the music of the iHeartRadio app to life on Sunday March 29 for the second edition of the iHeartRadio Music Awards hosted by Oscar and Grammy award winning actor and musician Jamie Foxx The event will air live on NBC from 8-11 pm ETPT from the historic Shrine Auditorium in Los Angeles and will be broadcast sim-ultaneously on iHeartMedia stations na-tionwide and across the iHeartRadio

digital music platform

The three hour telecast will truly reflect Americarsquos favorite music and will show-case the yearrsquos most popular artists and songs determined by the iHeartRadio Chart and fan voting through iHeartRa-dio stations nationwide The evening will include performances by Rihanna Iggy Azalea Sam Smith Madonna Ja-son Aldean Jamie Foxx Meghan Trai-nor Jason Derulo Jennifer Hudson Kelly Clarkson Snoop Dogg Nate Ruess Alesso and Florida Georgia Line

along with appearances from Taylor Swift and more This yearrsquos iHeartRa-dio Music Awards will also feature un-

expected collaborations from some of

the top names in music

ldquoThis is the night we celebrate the big-gest songs and artists we played for fans on our iHeartRadio stations across America and on the iHeartRadio app over the past year along with a look at whats coming in 2015rdquo said John Sykes President of Entertainment En-terprises for iHeartMedia Inc ldquoAnd who better to host than both a Grammy win-ning musician and Oscar winning per-former Jamie Foxx This is going to be an amazing star packed Sunday night of

music on NBC

ldquoIrsquom so excited that Jamie Foxx is taking the reins at this yearrsquos iHeart awards He is the perfect choice to lead this extraordinary night of music and celebrity artists said Paul Telegdy President Alternative and Late Night

Programming NBC Entertainment

2014 was such an incredible year for so many artists across different genres so

its great to see them get the recognition they deserve said Tom Poleman Pres-ident of National Programming Platforms for iHeartMedia Whether theyre new to the scene or industry veterans each artists journey is exciting to follow from their first radio spin to their first

iHeartRadio Music Award nomination

The iHeartRadio Music Awards is the night in music where the indus-tryrsquos top artists get to shine in a relaxed and fun atmosphere and celebrate their own achievements as well as those of their peersrdquo said Ian Stewart President of Done +

Dusted Inc

Category finalists for the iHeartRa-dio Music Awards were announced on February 4 with 2014 iHeartRa-dio Innovator Award winner Pharrell Williams making a special appear-ance on NBCrsquos TODAY show to

reveal this yearrsquos Artist of the Year nomi-nees Social voting through iHeartRadio stations nationwide for the Best Lyrics Best Fan Army and Renegade catego-ries will run through Friday March 20 Category finalists (by alphabetical order) are

JAMIE FOXX TO HOST IHEARTRADIO MUSIC AWARDS LIVE ON NBC Sunday March 29 (8-11 PM ETPT)

Rihanna Iggy Azalea Sam Smith Taylor Swift Madonna Jason Aldean Jamie Foxx Meghan Trainor Jason Derulo Jennifer Hud-son Kelly Clarkson Snoop Dogg Nate Ruess Alesso and Florida Georgia Line

Continued on Page 27

Jamie Foxx

Rihanna

Snoop Dogg

Jennifer Hudson

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 27

EVENTS

The Urban Trendsetters List of 2015 Media Sponsorship is GROWING NATIONALLY amp FAST

Events Include but NOT limited to

Whorsquos Who Publishing Book Unveiling Receptions for Atlanta GA other city announcements soon

The African American Male Wellness Walk Atlanta Detroit Washington DC Niagara Falls

2015 Champions of Diversity and Career town Network Career Fair-Columbus OH and Atlanta GA

The African American Film Festival-New York City

FOR MORE INFORMATION ON ADVERTISING SPONSORSHIP OR VENDOR OPPORTUNITIES LOG ONTO WWWURBANTRENDSETTERSCOM EVENTS

CALL Mykayla Bryant or Sharon S Gordon at 888-885-5552

EMAIL mykaylaurbantrendsetterescom or Sharonurbantrendsetterscom

Artist of the Year

Ariana Grande

Iggy Azalea

Luke Bryan

Sam Smith

Taylor Swift Song of the Year

All About That Bass - Meghan Trainor

All of Me - John Legend

Happy - Pharrell Williams

Shake It Off - Taylor Swift

Stay With Me - Sam Smith Best Collaboration

Bang Bang - Jessie J + Ariana Grande + Nicki Minaj

Dark Horse - Katy Perry featuring Juicy J

Fancy - Iggy Azalea featuring Charli XCX

Problem - Ariana Grande featuring Iggy Azalea

Talk Dirty - Jason Derulo featuring 2 Chainz

Best New Artist

Bastille

Cole Swindell

Iggy Azalea

Meghan Trainor

Sam Smith Country Song of the Year

Bartender - Lady Antebellum

Burnin It Down - Jason Aldean

Dirt - Florida Georgia Line

Give Me Back My Hometown - Eric Church

Play It Again - Luke Bryan Hip HopRampB Song of the Year

Dont Tell Em - Jeremih featuring YG

Drunk in Love - Beyonceacute featuring Jay Z

Flawless - Beyonceacute

Loyal - Chris Brown featuring Lil Wayne and Tyga

New Flame - Chris Brown featur-ing Usher and Rick Ross

Dance Song of the Year

Animals - Martin Garrix

Blame - Calvin Harris featuring John Newman

La La La - Naughty Boy featuring Sam Smith

Summer - Calvin Harris

Waves - Mr Probz

Alternative Rock Song of the Year

Come With Me Now - KONGOS

Do I Wanna Know - Arctic Mon-keys

Fever - The Black Keys

Something From Nothing - Foo Fighters

Take Me to Church - Hozier Best Lyrics

All of Me - John Legend

Blank Space - Taylor Swift

Counting Stars - OneRepublic

Habits (Stay High) - Tove Lo

Stay With Me - Sam Smith

Thinking Out Loud - Ed Sheeran

Best Fan Army

5SOSFAM - 5 Seconds of Summer

Arianators - Ariana Grande

Bey Hive - Beyonceacute

Team Breezy - Chris Brown

Sheerios - Ed Sheeran

Church Choir - Eric Church

Directioners - One Direction

Selenators - Selena Gomez

Mendes Army - Shawn Mendes

Swifties - Taylor Swift Renegade Award presented by the All New 2015 Jeep Renegade

Brantley Gilbert

Charli XCX

Hozier

Iggy Azalea

Meghan Trainor

This year the iHeartRadio Music Awards is partnering with the Jeep brand to pre-sent the first-ever ldquoRenegade Awardrdquo The ldquoRenegade Awardrdquo celebrates emerging standout artists who have bro-ken boundaries while staying true to themselves These artists defy conven-tion to create new musical lanes that are distinctly their own They are authentic and passionate with the talent to stretch the limits and do something extraordi-

nary

The iHeartRadio Music Awards will be executive produced by John Sykes Tom Poleman and Liz Kelly of iHeartMedia along with Ian Stewart and Hamish Hamilton of Done and Dusted Inc who will also produce the show for NBC Stu-

dios Hamilton will also direct

Proud partners of this yearrsquos events in-clude the All New 2015 Jeep Renegade

and Taco Bellreg

For breaking news and exclusive iHeartRadio Music Awards content visit iHeartRadiocomawards or follow the social buzz on Twitter Facebook Insta-

gram and Google +

IHeart - Continued From Page 25

ARTS AND ENTERTAINMENT

28 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

TRAVEL TRENDS

FOR VENDOR AND SPONSORSHIP INFORMATION CONTACT SHARON S GORDON 888-885-5552

(NAPSI)mdashFor those looking to take an

upscale road trip but who want to get the

most for their money there are several tips

and tricks to keep in mind when planning a

getaway

Time Your Trip-If your dates are flexible

try traveling to your selected destination

during its off-season Hotels often drop

their rates to attract business when crowds

thin out and you can score a great deal

while avoiding a tourist rush Try a moun-

tain destination before ski season is in full

swing or a famous site such as the Grand

Canyon on a weekday during the school

year

Take Advantage of Luxury Partnerships-

Luxury brands often partner to provide their

customers with added value To take your

road trip up a notch from the moment you

pull out of your driveway a special edition

Crafted Line of vehicles from Lexus comes

equipped with a beautiful two-piece set of

tailor-made Tumi luggage The Lexus

Crafted Line features an Ultra White exteri-

or with Obsidian door handles side mirrors

and grille Eye-catching seats contrast

stitching headrests and door panels are

either two-tone BlackScarlet or Black

Cabernet Models include IS 250 F SPORT

LS 460 F SPORT and GS 350 F SPORT in

RWD and AWD RX 350 AWD F SPORT

and ES 350

The limited edition Tumi duffel bag set was

specifically designed to match the vehicles

for grille-to-trunk coordination Lexus own-

ers can find additional pieces of this origi-

nal luggage set and other exclusive offers at

LexusDriverscom A Meguiarrsquos New Car

Care Kit is also included as another extra

bonus for Crafted Line owners

Search for Package Deals-Regardless of

when you travel try to look for a hotel of-

fering a package deal to capitalize on your

travel investment Many upscale hotels of-

fer credit toward their on-site restaurants

bars or spas when you book in advance

online Hotels in areas such as Napa Valley

or other wine country destinations may

partner with nearby wineries to offer its

guests exclusive deals on tastings and tours

For example The Allison Inn amp Spa in Or-

egonrsquos Willamette Valley offers Lexus

owners the chance to sample three distinc-

tive local wines and receive a complimen-

tary bottle of their favorite The resort also

has an on-site fleet of Lexus vehicles avail-

able for guests to drive eliminating the

need for a rental car

Take the Scenic Route-The great thing

about road trips is that you can skip the

crowded expensive attractions and enjoy

the view from the comfort of your car seat

And all passengers will be happy to spend

more time taking in free scenic sites along

the way Take advantage of natural wonders

and roadside attractionsmdashsuch as New

Yorkrsquos scenic Finger Lakes region or

kitschy Route 66 sitesmdashwhenever possible

With these tips and tricks and a little ad-

vance planning yoursquoll save time and money

while elevating your road trip Find out

more at wwwLexuscomcraftedline

Elevate Your Next Road Trip By Seeking Out Added Value

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 29

AUTO TRENDS

When The Check Engine Light Is On Donrsquot Ignore It

Donrsquot take this lightly One of the most

vital signals of an improperly functioning

vehicle is the check engine light and when

illuminated it alerts the driver to a variety

of existing potential problems Neverthe-

less vehicle checkups

during car care events

throughout the country

reveal that the check en-

gine light is on in nearly

one out of 10 vehicles

Some common malfunc-

tions that can cause the

check engine light to illu-

minate include a faulty

oxygen sensor mass air-

flow sensor or spark

plugs and wires If the light flashes the

condition is more critical and must be

checked immediately to prevent severe

damage which may include catalytic con-

verter damage

ldquoWhen the check engine light comes on it

means that a vehicle system such as the

ignition fuel injection or emission control

is not operating properly even if the vehicle

appears to be running normallyrdquo explained

Rich White executive director Car Care

Council the source for the ldquoBe Car Care

Awarerdquo campaign promoting regular vehi-

cle care maintenance and repair

ldquoA glowing check engine light doesnrsquot

mean you have to immediately pull the car

to the side of the road but it does mean you

should get the car checked out as soon as

possible Ignoring the warning light could

result in costly repairs At the very least the

light could alert you to an engine problem

that is negatively impacting fuel economyrdquo

he added

When scheduling service make sure the

automotive shop that examines your vehicle

has professional technicians who are trained

and certified in OBDII diagnosis and repair

The technician will connect your vehiclersquos

computer system to a diagnostic scan tool

which will indicate why the light was acti-

vated

At the same time the technician can ana-

lyze idle speed throttle response engine

temperature fuel system pressure manifold

vacuum exhaust emission levels and many

other key indicators Once the problem is

fixed the carrsquos computer is reset to initiate

its release process The technician should

then be able to tell you what needs to be

done and discuss potential warranty cover-

age and further testing if necessary

For a free ldquoCar Care Guiderdquo or for further

information visit wwwcarcareorg

Donrsquot be in the dark

about your enginersquos

problem when the check

30 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

Christa Payne Area Manager 614-778-1958

christapayneaolcom Undercoverwearcomchristapayne

Call me to book your Special Girls Night Party

Business Opportunity

Changing Womenrsquos Lives

REGISTER YOUR BUSINESS IN OUR ONLINE BUSINESS DIRECTORY FREE AT WWWURBANTRENDSETTERSCOM UTS BIZ LIST

ARE YOU A TRENDSETTERS

Urban Trendsetters wants to spotlight you and your busi-

ness

Send your us your photo and brief introduction to Sha-

ronurbantrendsetterscom Subject Business Spotlight

SELL YOUR STUFF

UTS Classifieds

All print classified ad will get

FREE placement online

One Week $25 Two Weeks $40 One Month $75 Includes 1 photo up to 500 characters

Call Urban Trendsetters

Today

Your ad could be here for as low as

a $150 investment

Call Urban Trendsetters Today

888-885-5552

Urban Trendsetters Business Directory

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 31

FINANCIAL ADVISOR

Registered Investment Advisory Firm is

currently expanding throughout

Ohio We are in search of Independ-

ent Investment Advisor Representatives

Must be self-motivated professional and

willing to take direction If you have a

financial or insurance back round we

encourage your response We work with

Globally Recognized Money Manag-

ers Strong Ethics and complete transpar-

ency with clients relationships is essen-

tial Please contact Hardiman Invest-

ment Management Inc 614-209-

9748 or submit a resume via e-mail to

FREELANCE WRITERS

Do you love to write Urban

Trendsetters is growing and we

are looking for writers

If you are good writer love con-

necting with people and enjoy relay-

ing empowering information UTS is

the place for you Contact Sharon S

Gordon at 888-885-5552 for more

information or send email to in-

fourbantrendsetterscom

CLASSIFIEDS UTS Online Classifieds The Urban Trendsetters allow our customers the opportunity to submit their classified ads and pay online You may add photos videos and links to your classified ads You may also choose to upload current display ad As with our coupons our classified ads are available in print online via e-blast in our weekly top classified blast as well as front page top classified listing feature on our website

MEDIA SALES

Earn Extra Income for the Holidays

Urban Trendsetters wants to increase your

sales staff We offer a variety of media ser-

vices and we serve many different industries

If you are a professional individual seeking

unlimited income potential give us a call to-

day at 888-885-5552 or email

salesurbantrendsetterscom NO EXPERIENCE NECESSARY

Have you tried that crazy wrap thing

We NEED Distributors NOW The It Works Ultimate Body applicator is a first to market product like NOTHING you have ever seen before The Ultimate Body

Applicator is a all natural non woven cloth that is site specific ANYWHERE you place is its going to TONE TIGHTEN and FIRM in

as little as 45 minutes Reduces the appearance of cellulite and varicose veins No its not water weight loss No it wont come back over

night and YES IT WORKS Donrsquot believe Try if for YOURSELF Call Mykayla Bryant Diamond Director at 937-532-8295

UTS FREE CARD

Ever wondered how your business could

profit from a Pre-Paid Card and the PPC

industry Contact UTS Free today at

614-526-8871 or email

utsfreecardgmailcom

Urban Trendsetters and Career Town Network Host STEM

Virtual Career Fairs

The purpose of this conference is to follow the governments lead in its STEM or Educate to Innovate model Our 4 goals are

1 Bring more awareness and emphasize the importance of in our educa-

tion system and encourage students to pursue degrees and careers in

STEM

2 Create more teachers and educators in the STEM areas

3 Create more diversity and careers in STEM for women and minorities

4 Create and develop relationships between corporations colleges uni-

versities and educators that will provide more positions of internships for

For Registration Vendor and Sponsorship Opportunities and Information

Call 888-885-5552 Email

Sharonurbantrendsetterscom wwwurbantrendsetterscom

Register for Your FREE Career Town Account

March- Celebrating Women of Diversity

AprilmdashHealthcare May-Internship amp Summer Opportunities HBCU

This series of career fairs will allow recruiters and job seekers to interact

one on one from the comfort of office and home Each week is dedicated

Logistics amp Warehouse Professional Healthcare and STEM

Classified Ads

$25 amp up

Your Ad

Could Be

HERE

32 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

Urban Trendsetters is YOUR NEW Online Marketing Department

SECURE YOUR ACCOUNTS TODAY Urban Trendsetters Brand Establisher amp Booster

Call 888-885-5552 for a FREE Consultation

The next most important things to secure for your brand after acquiring your domain name are the account names and profiles

on social media blogs and local directories

We all know that it is optimal to have a domain name that exactly matches your brand name or business name The same is true for

your account names as well as the URLs of your profiles on social media blogs and directories Your accounts on Web

properties are part of your brand presence and so securing your accounts

Establishing your accounts with optimal branding is of great

importance

ALL FOR $799

Page 11: March 2015 Women's History Month

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 11

YOUNG amp TRENDY

Imagine being a young teenager and decid-

ing to participate in a serious march that

you hoped would shed light on the injustic-

es facing Black people in this country as

well as change the unjust laws that were in

place allowing those injustices to be perpet-

uated without consequence

That is what our current generation ndash the

Joshua Generation ndash is up against and that

is what many that have come before them

have had to endure

This year marks the 50th anniversary of an

event that was televised around the world

called ldquoBloody Sundayrdquo and that event be-

came one of the major catalysts behind the

passage of the 1965 Voting Rights Act that

strengthen the voting rights for Black peo-

ple in this country

Inspired by Martin Luther King Jr a young

Black man by the name of John Lewis

joined the burgeoning Civil Rights Move-

ment Lewis was a Freedom Rider spoke at

1963rsquos March on Washington and led the

demonstration now known as ldquoBloody Sun-

dayrdquo

ldquoBloody Sundayrdquo refers to the March 7

1965 civil rights march in Alabama that

was scheduled to go from Selma to the cap-

itol in Montgomery to protest the shooting

death of 26-year old Black activist Jimmy

Lee Jackson who was shot in the stomach

on February 18 1965 by

Alabama State Trooper

James Fowler while the

troopers were breaking up

a peaceful protest in Mari-

on Perry County

Lewis worked with other

Student Nonviolent Coor-

dinating Committee

(SNCC) and Southern

Christian Leadership Con-

ference (SCLC) activists to

assemble and lead over

600 marchers across the

Edmund Pettus Bridge on

the way to Montgomery

Lewis and the marchers

were violently assaulted and driven back by

numerous law enforcement officials after

they crossed the bridge Lewis who still

bears the visible scar on his forehead from

the blow he received from an Alabama

State Troopersrsquo nightstick along with the

other unarmed marchers were beaten and

gassed during the attack while media out-

lets were on hand to cover the event live

The footage of the vicious and heinous at-

tacks deeply shook the country and put nec-

essary pressure on then-President Lyndon

B Johnson to advocate for the passage of

the Voting Rights Act of 1965

Lewis became one of the thirteen original

Freedom Riders and was the youngest of

the ldquoBig Sixrdquo civil rights leaders and the

chairman of the SNCC from 1963 to 1966

some of the most tumultuous years of the

civil rights movement During his tenure

the SNCC opened Freedom Schools

launched the Mississippi Freedom Summer

and organized the voter registration efforts

that led to the pivotal Selma to Montgom-

ery marches As the chairmen of SNCC

Lewis wrote a speech in reaction to the Civ-

il Rights Bill of 1963 where he denounced

the bill because it didnrsquot protect African

Americans against police brutality nor did

the bill provide African Americans the right

to vote In that year Lewis helped plan the

historic March on Washington in August

1963 the occasion of Dr Kingrsquos celebrated

ldquoI Have a Dreamrdquo speech and at 23 was the

youngest speaker that day

It is that same spirit ndash that flows from Lew-

is the last living person who addressed the

1963 March on Washington ndash that has

seemingly found its way inside the hearts

and minds of a new generation of modern

day Civil Rights leaders in this country who

are fighting to shed light on critical issues

impacting the Black community ndash from

police brutality to economic disenfranchise-

ment to political and legal disparity

All across the country we are seeing a

number of young activists that have taken

up the mantle without fear or favor to

speak up and speak out about these issues

and are not backing down

Protesters have been gathering in various

cities to demand accountability in the legal

system following the grand jury decisions

concerning Michael Brown in Ferguson

Missouri Eric Garner in Staten Island New

York and Jordan Baker in Houston Texas

The majority of demonstrations we have

seen have been youth-led movements that

has gotten the attention of mainstream

America and has breathed life into a gener-

ation of young people who had not been as

politically engaged in matters concerning

injustice as they once had been

Young people who are students community

activists and members of grassroots organi-

zations have made it a point to not stop

demonstrating and to keep up the pressure

on key entities in order to have their mes-

sage heard They have implemented ex-

tremely unique activities and messaging in

order to keep their message fresh and to

capture the attention of America

Young people have staged something they

have labeled ldquoa die inrdquo ndash which is the act of

laying on the ground to represent the hours

that Brown lie dead in the street in Fergu-

son

Protesters have added to the traditional ldquoNo

Justice No Peacerdquo chants by incorporating

ldquoI Canrsquot Breatherdquo and ldquoBlack Lives Matterrdquo

messaging

All across the country protesters took to

streets of many of the busiest intersections

in their respective cities in order to get their

message out and stand in solidarity with the

families of Brown and Garner In addition

to the street-side protests many youth de-

monstrators held massive demonstrations

inside of many of the major shopping malls

across the country

Many grassroots activist groups such as the

Houston Justice Coalition held forums and

town hall meetings aimed at local criminal

justice reform and developing plans to-

wards the next steps needed to deal with the

political law enforcement and judicial sys-

tems in the wake of the grand jury deci-

sions involving Jordan Baker Brown Gar-

ner and countless others

Black youth have been desperate for leader-

ship ever since integration and the lack of

mentorship and abandonment has forced

Black youth to find their own way to deal

with the injustices they are witnessing and

up against ndash without even considering those

who should be leading the way

This response to social and community is-

sues is nothing new Hip-hop was formed

because Black youth needed an outlet to

talk about what they were experiencing and

going through

Gangs were formed because Black youth

wanted to know what a family looked and

felt like so many joined gangs to create a

family-like atmosphere and belong to a

family that they felt truly understood them

and related to them

Black youth are no longer seeking to be

marginalized Black youth are seeking re-

spect and justice and will do what they need

to do to be safe have stability and survive

Black Youth Leading the Way in This Modern Day Movement

by Jeffrey L Boney Courtesey of

BlackPressUSAcom

12 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

THE JOURNEY

Consortium Of Faith-Based Leaders Raised Over $100000 During Black History Month for UNICEFrsquoS Efforts to Help

Stop Ebola in West Africa

On February 27 2015 at the Charles H

Wright Museum of African American His-

tory in Detroit noted faith-based leaders

from the area and key officials from the

US Fund for UNICEF

closed out their first-

ever Black History

Month campaign I AM

STOPPINGEBOLA

which raised over $100000 The funds will

support the purchase of over 2350 hygiene

kits that will be distributed in Liberia by

UNICEF to help control the spread of Ebo-

la At $43 each the kits contain soap chlo-

rine gloves and buckets among other

much-needed hygiene items and will be

provided in households and schools at risk

of the disease

The Consortium of Faith Leaders represent-

ed some of the largest African American

organizations in the country with a com-

bined membership of 11 million including

Church Of God In Christ Inc Pentecostal

Assemblies of the World Inc National

Baptist Convention USA Inc Progressive

National Baptist Convention Inc and Ab-

yssinian Baptist Church in the City of New

York The event included a number of

check presentations along with a surprise

donation from the UAW-Ford A number of

county and city officials were also present

to welcome the US Fund for UNICEF to

Detroit where the I AM

STOPPINGEBOLA campaign was hon-

ored with a proclamation from the city Key

officials from the US Fund for UNICEF

first met with members of the Faith-Based

Leadership Consortium in December 2014

to outline a pathway for an ongoing partner-

ship to assist children and families in

Africa

888-885-5552 wwwurbantrendsetterscom

From left to right Bishop Welton Lawrence Michigan - Canadi-

an Jurisdiction Church Of God In ChristDr Monica G Wil-

liams-Davis Managing Director Community Partnership US

Fund for UNICEF Bishop PA Brooks First Assistant Presid-

ing Bishop Church Of God In Christ IncCaryl M Stern Pres-

ident and CEO of the US Fund for UNICEF and Edward G

Lloyd Chief Financial Officer and Chief Operating Officer of

the US Fund for UNICEF

CALL TODAY FOR 2015 SPECIALS

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 13

Donrsquot Miss These Government Deadlines

(NAPSI)mdashWhen it comes to the federal

government getting what you need and

meeting your obligations some dates and

times can be particularly important Herersquos

a look at a few you should know

1 Selective Service Enrollment Every

man is required by law to register with the

Selective Service System within 30 days of

his 18th birthday By registering on time he

stays eligible for federal student loans and

grants many state and municipal jobs fed-

eral job training Workforce Investment Act

programs and US citizenship for immi-

grants He can even submit his information

early at 17 then at 18 he will automati-

cally be registered

Failure to register will delay men from be-

coming citizens until age 31 and can also

result in fines and prison sentences of up to

five years

Many find the easiest and fastest way to

register is to register online at

wwwsssgov In addition Selective Service

ldquomail-backrdquo registration forms are available

at any US post office and some high

schools have a staff member or teacher

appointed as a Selective Service Registrar

2 Pell Grants and student aid Federal

Student Aid provides grants loans and

work-study funds to students attending col-

lege or career school Virtually all men

must register with Selective Service to be

eligible To get the money for which you

qualify you have to meet federal and state

deadlines and your colleges may also have

a deadline Go to httpsfafsaedgov

deadlineshtm Enter your legal residence

and the school year for which you are ap-

plying for student aid Then click View

Deadlines

Generally the earlier you apply the better

3 Health Care February 15 is the deadline

for open enrollment After that you can

only get coverage if you qualify for a spe-

cial enrollment period a 60-day period

following a qualifying life event such as a

change in family status (for example birth

of a child or marriage) or loss of other

health coverage Job-based plans must pro-

vide a special enrollment period of 30 days

You can learn more at

wwwhealthcaregovmarketplace-

deadlines

4 Medicare The Initial Enrollment Period

begins three months before your 65th birth

month and ends three months after your

65th birth month for a total of seven months

(including your birth month) If you miss

this deadline you may have to pay penal-

ties on your monthly premiums More in-

formation is at wwwmedicaregov

Keep these facts and dates in mind to get

your due from the government programs

your taxes support

FAMILY TRENDS

9 Making Loving In The Grown Zone a

national bestseller will strike a tremen-

dous blow on behalf of those who believe

in truly healthy lasting life-affirming

love Itrsquos true Sex sells which is why some

many of us have been brainwashedmdashnot

only by books (with the 50 Shades trilogy a

notable example) but movies music tele-

vision and advertisingmdashto believe that

love is about sex and objectification Put-

ting books like Loving In The Grown Zone

on bestseller lists will show that the need

for healthy love is greater and deeper than

the demand for just sex

We hope that at least one of the above rea-

sons is enough to inspire you to not only

read and share our book but to join our

Grown Zone mission of helping people to

choose ldquoMore Self-Love Better Decisions

and Healthy Relationshipsrdquo (We invite you

to share your own reasons in the comment

section for this post) We are eternally

grateful to those who share our commit-

ment to helping people achieve success

without the mess and to always make the

next decision better We invite everyone as

always to lovemdashand lovemdashin the Grown

Zone If you look forward to celebrating

Excerpted from Loving In The Grown

Zone A No-Nonsense Guide to Making

Healthy Decisions in the Quest for Loving

Romantic Relationships of Honor Esteem

and Respect by Zara D Green and Alfred

A Edmond Jr (Balboa Press) Learn more

about the book at Lov-

ingInTheGrownZonecom

The Grown Zone Continued from Page 10

888-885-5552

JOIN THE UTS

NATION

TEXT 95577

UTSNOW

Newsletter

Event Updates

FREE STUFF

14 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

DIVERSITY TRENDS

Career Town Network Announces 5th Annual Ohio Champions of Diversity Awards Career Fair

Columbus Ohio ndash Career Town Networks

announced that they will host the 5th Annu-

al Ohio Champions of Diversity Awards

Luncheon Career Fair and Workshops on

September 23 amp 24 2015 at the Aladdin

Shrine Event amp Conference Center 3850

Stelzer Road in Columbus Ohio

Over the past 4 years The Ohio Champions

of Diversity Awards has worked in partner-

ship with The Ohio Conference NAACP

representing over 70 Chapters Statewide to

bring ALL Diverse communities together to

celebrate our accomplishments and dedica-

tion to diversity The Ohio Champions of

Diversity Awards is proud to be the First

and Only Awards program in Ohio that

recognizes the diverse efforts of individuals

and corporations

Created by Ohio publishing legend Amos

H Lynch Sr and his nephew Orville

Lynch who also created the annual Martin

Luther King Jr Breakfast in Columbus

Ohio the Ohio Champions of Diversity

Awards are designed to highlight and rec-

ognize the contributions of individuals and

corporations with 500 or more employees

who demonstrate outstanding efforts in Di-

versity Leadership Development Supplier

Workforce and Community Outreach This

year the awards will also include a Diversi-

ty Small Business Award

The Ohio Champions of Diversity Awards

is truly an inclusive event that represents all

persons including African American His-

panic Asian Somali LGBT Disabled

Veterans Emerging and general market

communities said Orville Lynch Founder

Career Town Networks The Ohio Cham-

pions of Diversity Awards program is a

unique one of a kind Annual 2 Day event

that includes an Awards Luncheon and an

on line and in person Career Fair Student

Career Day Panel Discussions and Work-

shops continued Lynch

The Ohio Champions of Diversity Awards

Luncheon is put together and run by All

Ohio Small Minority owned and operated

Businesses that include Career Town Net-

works Spencer 4Higher Media

Whitehouse Media Group T Communica-

tions Black Central Creative and Urban

Trendsetters Media The monies generated

for the Ohio Champions of Diversity

Awards go towards hosting the event and

ldquoStay In Ohiordquo with partial proceeds bene-

fiting the Ohio Conference NAACP and

other diverse non profit organizations

In order to continue to recognize celebrate

and honor Ohiorsquos leaders and corporations

we invite All Ohio communities and busi-

nesses to join us for the 5th Annual Ohio

Champions of Diversity Awards Luncheon

Career Fair amp Business Expo on September

23-24 2015 being held for the last time in

the Beautiful Aladdin Shrine Event amp Con-

ference Center before they close their doors

for good

For more information tickets vendor or

sponsorships contact Sharon S Gordon of

Urban Trendsetters Media at 888-885-5552

or email Sharonurbantrendsetterscom

Watch the Champions of Diversity Promo-

tional Video Online HERE

By Brenda D Spencer

WASHINGTON -- The US Small Busi-

ness Administration (SBA) will launch an

18 state road tour joined by 11 fellow fed-

eral agencies in the SBArsquos Small Business

Innovation Research (SBIR) and Small

Business Technology Transfer (STTR) pro-

grams

The SBIR Road Tour ldquoSeeding Americarsquos

Future Innovationsrdquo is a nationally focused

outreach initiative targeting advanced tech-

nology communities including women-

owned and minority-owned small business-

es in states that have underutilized funding

opportunities through these programs To-

day the agency is launching information on

the tour through wwwsbirgov and will also

launch a blog that will be active up through

the end of the tour in late August

ldquoThe SBA oversees Americarsquos largest seed

fund for small businesses in the STEM

fields The SBIR and the STTR programsmdash

allocates $25 billion a year to small inno-

vators By reserving a specific percentage

of federal RampD funds for smaller firms

Uncle Sam encourages domestic small busi-

nesses to engage in high-growth priorities

and build a strong national economy SBIR

recipients have created breakthroughs in

nanotechnology robotics mobile commu-

nications genetic therapies clean energy

and spacerdquo said Administrator Maria Con-

treras-Sweet

ldquoThe Presidentrsquos 2015 budget embodies the

Administrationrsquos ongoing commitment to

investments in job creation and economic

growth specifically through targeted in-

vestments in science technology and inno-

vation Through this tour we will educate

more small business innovators on how to

take advantage of these programs so that

their entrepreneurial spirit and our invest-

ment drives the next new big technological

breakthroughrdquo said Contreras-Sweet

SBA Promotes Innovation and Technology with National Road Tour

Continued on Page 17

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 15

National Society of Black Engineers amp American Society of Civil Engineers Join Forces to Develop and Retain Next-Gen African-American Engineers

Washington DC mdash The National Society

of Black Engineers the largest student-

governed engineering organization in the

country and the American Society of Civil

Engineers announced their renewed strate-

gic partnership in a ceremony on Feb 24 at

the National Academy of Sciencesrsquo Great

Hall in Washington DC The organiza-

tionsrsquo leaders signed a memorandum of

understanding (MOU) committing to com-

bine their resources and expertise to in-

crease the retention representation and de-

velopment of African-American civil engi-

neers in the US workforce

ldquoNSBE recognizes that it cannot fulfill its

mission without strategic partnerships

with the US engineering communityrdquo

said NSBE National Chairperson Sossena

Wood ldquoThis MOU with our first strategic

partner the American Society of Civil

Engineers is another major step toward

supporting our members building our

organizations growing the number of

underrepresented engineers and accom-

plishing much for the US engineering

professionrdquo

ldquoAs leading engineering professional so-

cieties ASCE and NSBE are uniquely

and strategically positioned to address the

US engineering workforce and innova-

tion challenges our nation facesrdquo said

ASCE President Robert D Stevens

PhD PE FASCE ldquoThis MOU repre-

sents the collaborative actions ASCE and

NSBE are undertaking to attract develop

and retain current and future black civil

engineersrdquo

According to the US Bureau of Labor Sta-

tistics in 2013 African-Americans repre-

sented 55 percent of the countryrsquos engi-

neering workforce and 54 percent of the

civil engineering workforce The statistics

also showed that African-Americans repre-

sented only 34 percent of college students

who earned a bachelorrsquos degree in civil

engineering and 33 percent of those earn-

ing a masterrsquos degree in the same discipline

Under the terms of the MOU NSBE and

ASCE will offer reciprocal memberships

co-sponsor frequent professional develop-

ment continuing education mentoring and

leadership development programming and

promote and support student and local

chapter collaborations The organizations

will also engage in large-scale efforts aimed

at promoting awareness and interest in engi-

neering careers such as an upcoming

IMAX film and educational project ndash

DreamBig (wwwdreambigfilmorg)

Strategic Partnership Leaders of the National Society of Black Engineers (NSBE) and the

American Society of Civil Engineers (ASCE) sign a memorandum of understanding before the

Charles Stark Draper Awards Dinner at the National Academy of Sciences in Washington DC

(left to right) ASCE Executive Director Thomas W Smith III ASCE President Robert D Ste-

vens NSBE National Chair Sossena Wood and NSBE Executive Director Karl W Reid

SBIR and STTR programs bring together

several federal agencies to promote innova-

tion and research around many different

areas of priority For example current

awards support the Administrationrsquos com-

mitment to Alzheimerrsquos disease and other

neuroscience priorities and Brain Research

through Advancing Innovative Neurotech-

nologies (BRAIN) Initiative

Each SBIR Road Tour stop will be hosted

by a local organization committed to sup-

porting technology-based entrepreneurship

and will provide attendees with a face-to-

face opportunity to talk directly to federal

agency program managers and decision

makers

The first series will take place the week of

March 23rd with stops in Louisville Ken-

tucky Nashville Tennessee Atlanta Geor-

gia and Columbia South Carolina The

next stops in the tour during the week of

April 27th are Long Beach Mississippi

Ruston Louisiana Oklahoma City Oklaho-

ma Wichita Kansas and Columbia Mis-

souri Additional tours will hit the north

central and northwest regions Small tech-

nology firms innovators scientists or re-

searchers seeking more information on the

SBIR Road Tour including a listing of all

states to be visited should go to

wwwsbirgov

The highly competitive SBIRSTTR pro-

grams provide the needed impetus for many

advanced technology firms to move from

ideation to commercialization and support

this nationrsquos innovation driven economy

Since the programsrsquo inception there have

been over 150000 awards totaling about

$40 billion that have helped this nationrsquos

innovators de-risk technology and keep the

nation competitive The SBIRSTTR pro-

grams have provided seed funding to com-

panies including Qualcomm iRobot Sy-

mantec and Genzyme

For more information about SBIRSTTR

programs please visit wwwsbirgov

SBIRSTTRmdashContinued from Page 16

RESOURCE SPOTLIGHT BDPA (Black Data Processing Associates) is a non-

profit organization of professionals working in or having interest in the Computer

Science and Information Technology Fields httpsbdpasite-ymcom

DIVERSITY TRENDS

16 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

Successful Sistarsquos To Seek For Business and Personal Success

Black women represent one of the wealthi-

est and most influential demographics on

the planet We are extremely goal-oriented

and career-driven and we are very entre-

preneurial We are more likely to start a

business be successful in business create

jobs and give back to our communities

Many women today are using the internet

as a way to stay connected through social

media network with professionals and start

a new business

During Womenrsquos History Month we wanted

to celebrate Black women who have decid-

ed to develop their careers by producing

online businesses conferences and expos as

well as women only membership sites that

empower and motivate other women by

helping them succeed in life family and

business

Developing a product producing a website

marketing the website and monetizing your

talent is only the beginning to succeeding

online Research the women events and

organizations represented and maybe you

will discover your passion create a new

avenue for wealth and become a Successful

Sista yourself

The goal of Dr Venus Opal Reese is to

teach purpose-driven high-achieving entre-

preneurial Black Women how to identify

monetize and leverage their worth by trans-

forming mindsets creating inspiring and

Rosettarsquos speeches and workshops are

inspiring interactive and informative

designed to help participants take imme-

diate action

Dr Venus Opal Reese

Defy Impossible Business Coach

wwwdefyimpossiblecom Rosetta Thurman

Happy Black Woman

wwwhappyblackwomancom

Sharvette Mitchell

Talk Radio amp Media Coach

wwwsharvettecom

The Sharvette Mitchell Radio Show

features various guests that include

celebrities artists authors small busi-

ness owners public speakers consult-

ants media personality and other influ-

ential people Our goal to motivate

excite and influence

Deborah Owens is hailed as thought leader

and advocate for remedying the wealth

disparities of women and minorities She is

the author of three books most recently

critically acclaimed A Purse of Your Own

An Easy Guide to Financial Security pub-

lished by Simon and Schuster

Deborah Owens

The Wealth Coach

wwwdeborahowenscom

Rachel Wilson Thibodeaux also known

as the SWAG Strategist amp Leverage

Your Brand Coach is Founder and CEO

of SWAG Strategy Solutions SWAG is

an acronym for Strategic Women

Achieve Growth SSS offers business

coaching professional speaking training

and development to women entrepre-

neurs ndash both current and aspiring entre-

preneurs along with sales professionals

Rachel Wilson Thibodeaux

SWAG Strategy Solutions

wwwswagstrategycom

Heal a Woman to Heal a Nation Inc

(HWHN) is a community based organi-

zation that promotes holistic wellness

for women and families through educa-

tion physical and mental health eco-

nomic and self empowerment

Mothyna James-Brightful

Heal a Woman to Heal a Nation

Conference

wwwhwhnorg

Small Business amp Women Empowerment

Coaches

Gina McCualey

Blogging While Brown Conference

wwwbloggingwhilebrowncom

Powerful Events

Blogging While Brown is more than a con-

ference it is a community - an incubator of

creativity collaboration and sustainability

for emerging leaders in digital media and

social change

By Sharon S Gordon

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 17

Ms Ingrid Saunders Jones is the Senior Vice President of

Global Community Connections for The Coca-Cola Com-

pany and Chair The Coca-Cola Foundation (Atlanta GA)

As the leader of Coca-Colarsquos philanthropy efforts the

company has contributed more than $460 million to sup-

port sustainable community initiatives including the His-

panic Scholarship Fund United Negro College Fund

(UNCF) Catalyst the Critical Difference for Women pro-

gram at Ohio State University the International Costal

Clean-up Boys and Girls Clubs of America the National

Council of Negro Women and the World Wildlife Fund to

name a few The Foundation also funds The Coca-Cola

First Generation Scholarship Program for first generation

college students Ms Jones also serves on the boards of

The Coca-Cola Africa Foundation and The Coca-Cola

Scholars Foundation

Extraordinary educator and political leader Mary McLeod

Bethune (1875-1955) founded NCNW in 1935 and envi-

sioned it to be an organization of organizations that would represent the national and in-

ternational concerns of Black women It would also give Black women the opportunity to

realize their goals for social justice and human rights through united constructive action

Today the National Council of Negro Women Inc (NCNW) is a council of 39 affiliated

national African American womens organizations and over 240 sections - connecting near-

ly 4 million women worldwide

National Council of Negro

Women

Ms Ingrid Saunders Jones

Chair wwwncnworg

Successful Sistarsquos To Seek for Business and Personal Success

Lucinda Cross

Activate Conference

wwwactivateconferencecom

Doreen Rainey

Get Radical Conference

wwwgetradicalconferencecom

Jessica Ann Mitchell

Blogger Week

wwwbloggerweekcom

Camika Smith

The BOSS Network

wwwthebossnetworkorg

A dynamic seasoned and no-nonsense

personal and business coach she is the

Founder of the RADICAL Success Insti-

tute and Vice President Operations

Transformation Division in the Steve Har-

vey World Group Focused on showing

people how to take their goals and make

them a reality shersquos built her career

around teaching and training individuals

entrepreneurs and executives on systems

and methods to accelerate success

The Art of Activation is a life changer and

will give you key tactics and strategies to

run in hot pursuit towards your personal

professional and global purpose Founder of

the popular Activate Conference Held

annually Activate presents a series of in-

formative events with the purpose of

ldquoactivatingrdquo the power inside of women

Blogger Weektrade 2015 is a multicultural

festival of bloggers journalists and

social media mavens hosted by Black

Bloggers Connect

As a collective The BOSS Net-

work supports women in their journey to

become independent and successful in

their endeavors utilizing network-

ing Working towards one simple

goal BOSSreg is ldquoBringing Out Successful

Sistersrdquo to build relationships and net-

works to structure a foundation where

women feel supported in their holistic

lives

LaShanda Henry has been developing

websites for over 10 years She owns over

15 web properties and is most passionate

about two things creating positive web-

sites for people of color and helping wom-

en entrepreneurs learn how to build suc-

cessful businesses online

Ms Henry graduated Columbia University

and received her bachelorrsquos degree in

Computer Science in 2002

ldquoMy lifersquos mission is to motivate inform

inspire connect With my mother in mind

I do what I do for parents looking to better

their childrenrsquos lives and for women striv-

ing to live their dreams I love to share

information and build communities online

Itrsquos what I do and who I amrdquo

Some of LaShandarsquos most popular websites include bull Multiple Shades of You Online (an African American Web Portal)

bull BBWO ndash Social Network for Women Entrepreneurs

bull SistaSense Money and Marketing blog

LaShanda Henry

Founder of Black Business Women

Online

Wwwmybbocom

National Organization Online Entrepreneur Success

18 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

BUSINESS TRENDS

Leading the Way ndash Women Leaders Matter

When it comes to successfully running a

business and managing employees women

clearly lead the way ndash Women Leaders

Matter A recent survey conducted by the

Pew Research Center found that most

Americans see women as stronger than or

equal to men when it comes to key leader-

ship traits From being honest and treating

employees fairly to mentoring staff women

executives and managers come out ahead

Thatrsquos great news because recognition of

the many attributes women bring to leader-

ship roles further reinforce the positive im-

pact women have in todayrsquos business world

Add to this the fact that according to new

research from Expert Market the number of

women-owned businesses has nearly dou-

bled in the last 20 years itrsquos easy to see

how women leaders are leading the way

Here are more reasons why women leaders

matter

Shake It Up

Letrsquos face it women leaders shake things

up Men have inhabited corner offices and

board rooms ndash not to mention seats in Con-

gress ndash far too long Having more women in

leadership roles in business as well as a

stronger presence in local and national poli-

tics helps maintain the balance and keeps

the playing fields even

Create Awareness

As women executives take on more and

more significant roles in business it helps

create an awareness of the value profession-

al women bring to a company Whenever

we read about the successes of a top CEO

such as Yahoo Incrsquos Marissa Meyer or

cheer on a woman who has left another

crack in the proverbial glass ceiling we feel

empowered and impassioned to continually

strive for our own professional goals

Encourage Workplace Diversity

As part of a diverse group women business

owners managers and executives are aware

of the many roadblocks they may encounter

on the way to success For those reasons

women leaders are in the perfect position to

pave the way for others by fostering diver-

sity in their companies And although a

recent study found that women bosses are

often penalized for hiring and promoting

other women and minorities we must con-

tinue to move forward ldquoContinue to recruit

diverse talent to meet diversity quotas and

build an environment of color creativity

and culturerdquo says Star Jones President

ldquoMake workplace diversity and inclusion a

corporate priorityrdquo

Inspire the Next Generation

Perhaps the most important reason why

women leaders matter more than ever is the

excitement they ignite in the next genera-

tion of young women Having role models

You do this of course through network-

ing If you want to network with important

people you have to know where they are

and get yourself therehellip

Here are a few ways to do that

Power network within traditional chan-

nels Go to your companyrsquos events

when you get priceless face time with

higher-ups In addition build your net-

work upon the classic infrastructures of

family friends your college alumni

group and professional associations

Join a networking group Find one

whose members span every industry

that will give you a broad understand-

ing of other businesses and exposure to

new clients

Connect with everyone That means

networking up down and sideways

Donrsquot think that to make the CEO chair

by age forty-five you should only in-

teract with managers VPs and trus-

tees Get to know the folks in the mail-

room and the coffee shop janitors the

newsstand operator security officersndash

you never know who might offer a

golden nugget of information that be-

comes your jackpot

Find lsquoem Research where your dream

team members work out get coffee

and eat lunch I am not advocating that

you become a stalker as that would

defeat your purposehellip if you become a

friendly face in your potential dream

team memberrsquos kickboxing class and

then ease into chit-chat and get to know

them slowly you can

ultimately introduce

yourself as a business

owner and propose that

they consider joining

your innovative ven-

ture

Bottom Line Trust

that the law of attrac-

tion will deliver the right people to you with

the best chemistry fit and timing And you

will magically click with your team to live

your dream

Be Where Important People Are

Darnell Smith is the

FounderCEO of Busi-

ness in the Black a online

media and marketing

company based in Dallas

Texas http

businessintheblackcom

Joining a networking

group and attending

annual business net-

working conferences

are a great way to

connect with like-

minded business pro-

fessionals

NAPW defines success as owning your

own power As the largest most-

recognized networking organization of pro-

fessional women in the country spanning

virtually every industry and profession the

National Association of Professional Wom-

en (NAPW) is a powerfully vibrant net-

working community with over 600000

members and nearly 300 Local Chapters

NAPW members have diverse backgrounds

beliefs perspectives and lifestyles with one

common bond - their ability to succeed -

See more at httpwwwnapwcom

By Star Jones Esquire President of National Association of Professional Women

Star Jones Esq

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 19

TECH TRENDS

GET YOUR SITE STATS CALL UTS AT 888-885-5552

Changes In Technology Can Present Opportunity For Small And Midsize Businesses

(NAPSI)mdashThanks to new technology itrsquos

an exciting time for small and midsize busi-

nesses Thatrsquos because many are finding

that increased access to new technologymdash

such as cloud and mobile solutionsmdashcan

provide access to services that were never

within their reach before helping them

grow and be more productive

They are also finding that using old or out-

dated technology can hinder a companyrsquos

ability to do business in a number of

waysmdashfrom security risks and compliance

issues to not being able to implement even

modest changes or updates in software all

of which can significantly hamper a compa-

nyrsquos ability to be successful and competi-

tive

A Shift In Technology

The beginning of one era in technology

often means the end or phasing out of an-

other For example to accommodate the

shift toward modern technology used by a

growing number of small and midsize busi-

nesses Microsoft will end support for Win-

dows Server 2003 on July 14 2015

This means that security patches and up-

dates will no longer

be available after

this period resulting

in a less stable and

less secure techno-

logical infrastructure

if no action is taken

However the good news is that a variety of

easy-to-integrate options are available for

those ready to upgrade including Microsoft

Azure the companyrsquos cloud platform

Cloud solutions such as Azure are designed

to provide small and midsize businesses

with the ability to scale up or down to take

advantage of opportunities or cut costs all

based on their needs

Numerous Benefits

Many small and midsize businesses report

that moving to a cloud platform like Azure

provides a range of benefitsmdashincluding

increased backup capacity enhanced disas-

ter recovery capabilities consistent compli-

ance with regulatory demands and access to

the most modern applications These bene-

fits can help small and midsize businesses

move faster

reduce costs

and ulti-

mately be

more produc-

tive

bull Backup Todayrsquos businesses generate

more data than ever before The cloud of-

fers reliable and economical backup for

data for businesses of any size and it even

automatically replicates data to help guard

against unexpected hardware failures

bull Disaster recovery Backup is a great so-

lution to protect your business from data

deletion and corruptionmdashbut it isnrsquot the

only important factor when it comes to data

Disaster recovery with Azure means your

companyrsquos data and applications will be

replicated in the cloud and accessible at any

time should anything happen to your physi-

cal location

bull Compliance With data security comes

legal and regulatory requirements With

cloud platforms like Azure your security

software will be continually updated mak-

ing it easy for your business to ensure it

remains compliant with unique industry

requirements

bull Modern applications The cloud pro-

vides the infrastructure platform and cus-

tom-made solutions in one place rather

than having to cobble solutions together

piece by piece This helps make it possible

for small or mid-size companies to spend

less time troubleshooting IT issues and

more time on activities that will drive the

business forward

Now is the time to plan your transitionmdash

and Microsoft is here to help For more

information please visit

wwwmicrosoftcomen-usserver-cloud

productswindows-server-2003 To find a

Microsoft partner in your area to assist in

your cloud transition visit

wwwpinpointmicrosoftcom

By embracing more modern up-to-date

technologies small and midsize business-

es are able to innovate in a way that al-

lows them to outpace the competition

WBC OHIO Announcement DreamBuilder

The Womens Business Center is now offering an online interactive Business Plan

DreamBuilder is a unique multi-leveled business skills training program created to help women build their dream of starting or growing their own business The 12 courses teach the basics of starting and growing a business including topics such

Rewards and Challenges of Being an Entrepreneur

Developing Your Business Idea

Who is Your Customer

Who is Your Competitor

Marketing Strategy

The significance of Branding

Pricing and so much more Upon completion you will have an edita-ble business plan Through our online tool you will become a part of the WBC DreamBuilder community You can communicate with other participants through discussion boards and messaging options In addition you will find various sample business forms and useful templates for your business Register at httpwwwdreambuilderorgwbcohio Contact us for further information (614) 732-0981

Empowering women entrepreneurs with the resources and tools to create strong sustainable business

20 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

REAL ESTATE TRENDS

HOME amp STYLE TRENDS

Five Quick Ways To Upgrade Your Home For Resale

(NAPSI)mdashWhether yoursquore considering

cashing in on your equity downsizing trad-

ing up moving for a change of scenery or

relocating for better prospects a few smart

investments and improvements can help

your home stand out from the competition

so you get top dol-

lar Even if yoursquore

not planning on

moving anytime

soon these strate-

gies can maximize

your homersquos value

and increase its

marketability

bull Sprucing up the

exterior If you

think yoursquoll have a

few years before

you move work on

your landscaping

now to give plants

time to mature

Look for easy-care

perennials such as hostas which multiply

on their own If you have less time you can

still achieve a quick makeover by power

washing paths and siding painting or up-

grading your front door and keeping the

lawn watered and weeded

bull Removing eyesores inside Some minor

adjustments can help buyers recognize

whatrsquos great about your home Swap out-

dated fixtures remove wallpaper and give

everything a deep clean Replacements

donrsquot have to be top of the line they just

need to eliminate hang-ups for potential

buyers

bull Improving the kitchenmdashto a point You

probably wonrsquot recoup the cost of a full

kitchen renovation but smaller projects such

as upgrading appliances and painting or

refinishing cabinets can modernize the

space

bull Refreshing rooms with neutral paint This is a time-honored tip for a reason

While seeing your favorite bold hues on the

walls makes you happy potential buyers

may not agree A fresh coat of neutral paint

can help them envision their own belong-

ings in the space

bull Focusing on energy efficiency The right

energy-smart upgrades can assure buyers

theyrsquore seeing an efficient home where util-

ity bills can be minimized Adding insula-

tion to the attic and walls can make a dra-

matic improvement in many homes Con-

sider the windows as well Adding a heat-

rejecting window film such as 3M Sun

Control Window Film can reduce cooling

costs and typically does not change the win-

dowsrsquo appearance Since the window film

can reject up to 99 percent of UV rays it

can protect the investment you made in

your hardwood floors rugs window treat-

ments furniture and artwork

Learn More

For further facts visit www3Mcom

homeimprovement

(NAPSI)mdashThere could be good news for

many households The garage can be so

much more than a storage room where you

hide your kidrsquos soccer cleats lawn mower

and old yearbooks With these five tips you

can make it as organized functional and

aesthetically pleasing as any room in your

house

1 For many the garage is the pri-

mary entry and exit point to the

home but it can also serve as a

terrific storage space for emergen-

cy supplies Check to make sure

your home emergency kit is up to

codemdashreplace batteries in flash-

lights and replenish your canned

food and medical supplies You

may not need them every day of

the year but itrsquos better to be safe

than sorry Also ensure that you

have backup power sources availa-

ble in the event of an outagemdasha

home generator and backup battery for your

garage door opener are proven solutions

that will help maintain accessibility and

functionality for your family no matter the

circumstance

2 While reorganizing take some time to

check your garage door Test the alignment

by disconnecting the door from the opener

once itrsquos disconnected you should be able

to lift the door easily with one hand If the

door is stuck or difficult to lift you should

call an authorized dealer for an inspection

Also be mindfulmdashif your garage door

opener was installed prior to 1993 itrsquos

probably time to have it replaced as it may

not be equipped with the latest safety fea-

tures such as photo eyes

3 When cleaning the garage homeowners

tend to think of horizontal spacemdashclearing

out boxes on the floor moving gardening

equipment and power tools over to the

sidemdashbut freeing up vertical space can be

just as important Instead of piling contain-

ers on the floor think about installing wall

shelves to maximize space If you want to

clear up additional overhead for a larger

car a hanger for bikes or other large pieces

of sporting equipment consider replacing

your overhead garage door opener

4 Yoursquove organized and upgraded your

garage but yoursquore not done yetmdashyou need

to be sure your garage is a safe place for

friends family and pets Store flammable

propane tanks outdoors and invest in a 5- or

10-pound fire extinguisher in case of emer-

gencies Lock up any other dangerous

chemicals

5 A good cleaning ultimately helps in-

crease convenience and peace of mind and

that premise can extend beyond organiza-

tional tips

Creating a clean functional space will pro-

vide the peace of mind you want and de-

serve You can turn your home into an or-

ganized retreat and your garage into a func-

tional space-saving area you can enjoy year

after year

Spring Cleaning 101 Find Extra Funds and Freedom By Decluttering Your Garage

How a few quick touch-ups can create added value to your

home

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 21

TRENDY PALETTE

(NAPSI)mdashSo many people are grilling out-

doors year-roundmdasheven when temperatures

dip below freezingmdashthat Weber Grills the

company that launched the grilling revolu-

tion more than 60 years ago has released its

top tips for hearty grillers who simply

wonrsquot give up the distinctive flavors that

only an outdoor grill can deliver

ldquoMore than half of grill owners grill year-

roundmdashand 35 percent grill when the

temperature drops below freezingrdquo

said Kim Lefko Executive Vice Pres-

ident AMERICAS Weber-Stephen

Products LLC ldquoOur annual Weber

GrillWatch Survey reveals the top

reason people brave the cold is be-

cause they feel everything tastes better

grilled They also tell us itrsquos because

they see grilling as an adventure itrsquos

lsquome timersquo and itrsquos lsquofootball seasonrsquordquo

Whether grilling for one or two or to

add some flair to your next party be sure to

bundle up on your way to the grill and arm

yourself with these essential tips from We-

ber

bull Plan on adding five to 10 minutes to the

normal time it takes to preheat your grill in

the warmer months

bull Even when itrsquos cold outside never grill in

an enclosed space that can trap deadly car-

bon monoxide such as inside a garage or

under an overhang

bull If yoursquore lookinrsquo you ainrsquot cookinrsquo Resist

the urge to lift the lid Repeatedly opening

the grill will let precious heat escape ulti-

mately increasing your grilling time

bull Use a thermometer to measure the internal

temperature of foods for delicious results

every time

bull Have backup fuelmdashcharcoal and pro-

panemdashon hand in the winter as the grill will

typically require more fuel than during the

warmer months

bull Grill what you know Cold weather is the

time to stick with the tried-and-true recipes

you know by heart to maximize efficiency

at the grill

bull Position gas grills so the wind is perpen-

dicular to the gas flow and not blowing the

flame down the burner tubes

bull Keep your grill covered to protect it from

the elements

bull Snow gloves are not barbecue gloves

Make sure you have on heat-resistant

gloves when operating your grill

For additional cold weather grilling tips

visit wwwwebercomweber-nationblog

how-to-grill-in-the-winter

Essential Tips For Year-Round Grilling

888-885-5552 inforbantrendsetterscom

URBAN TRENDSETTERS INTRODUCES

NEW APPS FOR RESTAURANTS amp MORE

22 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

HEALTH AND WELLNESS

by Bruce Johnson

heart attack survivor and news reporter-

anchor

(NAPSM)mdashldquoForty-two-year-old black

male probable heart attackrdquo To this day

the paramedicsrsquo words as they rushed me to

a Washington DC hospital ring in my

ears

It began as a normal Thursday cover-

ing news as a street reporter in the

toughest part of our nationrsquos capital

When the severe pain in my chest

began I tore open the top buttons of

my dress shirt and loosened my tie to

no avail After a few failed attempts

to shake off the pain I was rushed by

ambulance to the local hospital

As I was rolled into the emergency

room my shirt was cut off an IV

needle was stuck in my arm and

monitoring leads were stuck to my

chest I was given medication to dis-

solve any blood clots and restart

blood flow to my heart An electrocardio-

gram showed that I had had a type of heart

attack called ldquothe widow makerrdquo An artery

was abruptly and completely blocked Fifty

percent of patients who have this type of

heart attack die before they get to the hospi-

tal

My cardiologist was concerned I was

young to be having a heart attack and was

outwardly in good health

Two years before my heart attack with a lot

of help I had quit smoking and eliminated

all alcoholic drinks However my job as a

reporter for a top news station was inherent-

ly stressful I often grabbed fast food as I

tried to balance professional responsibilities

with family time It had all caught up with

me

Later that night my chest pain came back

and I was flown to another hospital where

an emergency angioplasty was performed to

widen the obstructed artery

I was in intensive care for several days be-

fore starting inpatient cardiac rehab Within

2 weeks I was walking and ready to go

home I continued my supervised cardiac

rehab as an outpatient for another 6 weeks

Determined to learn why I had my heart

attack and what I could do to prevent anoth-

er one I relied on what I did best research

and investigation I asked my family about

our history of cardiovascular disease I read

articles and listened intently when the nurs-

es and doctors explained about my blood

pressure pulse weight and medications I

worked with a nutritionist who told me that

if I ate mostly fresh fruits and vegetables

broiled fish and chicken and lower-fat

foods I could occasionally enjoy spare ribs

at family get-togethers

I had always been athletic before my heart

attack but I knew I needed an activity that

Hey Man Itrsquos Time We Have A Heart-to-Heart

Continued on Page 23

Bruce at work amp play

after surviving heart

attack

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 23

DIET FREE LIFE PROUD SPONSORS OF THE NEW UTS

FITS amp TRENDY MAGAZINE gave me control of my heart speed I start-

ed by running on a treadmill and then

moved my runs outside I listened to my

body but wasnrsquot afraid to push myself

I saw my doctors regularly to make sure

my heart was functioning at its best My

health care team was stunned by my recov-

ery often calling me a miracle which felt

great But not as good as knowing I was

living healthy tracking and controlling my

blood pressure and taking care of myself

Despite my progress I needed to prove to

myself that I was healthy Since running

had be come my passion I entered the

Marine Corps Marathon With clearance

from my doctor on October 22 2000mdash

eight years after my heart attackmdashI ran

262 miles When I crossed the finish line

I knew my heart attack hadnrsquot defeated or

defined me

I know I was spared My story could have

turned out differently and I am grateful for

this gift of life But do you know what

This could be you Heart disease remains

the leading cause of death in America

If you learn anything from my story I

hope itrsquos that YOU have to take care of

yourself and your heart No one else can

do it for you During American Heart

Month and all through the year make

your heart a priority Know your blood

pressure and keep it in control Donrsquot

smoke Eat less fatty salty and greasy

food and more fruits and vegetables Make

an appointment with your doctor Free

resources and information are available

from Million Hearts at

http1usagov1AU65x6 Take it from

me taking action today could save your

life tomorrow

HeartmdashContinued From Page 22

24 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

BEAUTY AND FASHION TRENDS

Inspiring Beauty 50 Years of Ebony Fashion Fair

The first-ever exhibition on the Ebony

Fashion Fair Inspiring Beauty explores the

50-year history of the charity fashion spec-

tacle that redefined the concepts of beauty

style and empowerment for African Ameri-

cans by examining the history of the show

and its director and producer Eunice W

Johnson

Inspiring Beauty showcases nearly 100 ob-

jects including ensembles and accessories

displayed on fully stylized mannequins to

recreate the runway experience as well as

archival photographs video and Johnsonrsquos

personal effects to tell the full story of these

unparalleled events At the center of this

dynamic show are the stunning gowns

feathered coats and statement designs seen

in the 40 garments selected from a collec-

tion of thousands Johnson amassed in five

decades

Works by designers including Stephen

Burrows Christian Dior Christian La-

croix Bob Mackie Missoni Jean Patou and Sarli illustrate themes of vision inno-

vation and power as exemplified by John-

sonrsquos entrepreneurial spirit flair for fash-

ion and philanthropic goals as co-founder

of Johnson Publishing Company publisher

of Ebony and Jet magazines

Exhibition highlights include garments

from fashion greats such as Valentino

Pierre Cardin and Alexander McQueen

for Givenchy before they reached world-

renowned status An Yves Saint Laurent

lsquoPicassorsquo cocktail dress Nina Ricci even-

ing ensemble of a shirred jumpsuit and ruf-

fle coat Karl Lagerfeld for Chloeacute beaded

gown Vivienne Westwood animal print

evening gown and Emanuel Ungaro two

piece bridal gown are examples of the spec-

tacular trends of fashion and attitude of

style

Developed by the Chicago History Museum

in cooperation with Johnson Publishing

Company Inspiring Beauty offers an un-

precedented multisensory experience to

visitors who have never attended an Ebony

Fashion Fair as well as reconnects those

who experienced it first-hand

TOUR SCHEDULE Museum of Design Atlanta GA

October 18 2014 ndash January 4 2015

Milwaukee Art Museum WI

February 5 2015 ndash May 3 2015

Minnesota History Center St Paul MN

May 22 2015 ndash August 16 2015

Charles H Wright Museum of African

American HIstory Detroit MI

September 18 2015 ndash January 3 2016

Memorial Art Gallery of the University

of Rochester NY

January 30 2016 ndash April 24 2016

Bellevue Arts Museum WA

May 20 2016 ndash August 12 2016

The George Washington University Mu-

seum and The Textile Museum Wash-

ington DC February 10 2017 ndash June 4 2017

Eunice Johnson at work 1970 Photo

courtesy of Johnson Publishing Compa-

Eunice Johnson with designer Yves

Saint Laurent 1972 Photo courtesy of

Johnson Publishing Company LLC

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 25

ldquoMaking pretty faces is my specialty

Sara King

Professional Makeup Artist

614-900-1033 wwwstyleseatcomsarakingbeauty

Special

Events

Free-Lance

Make-Up Parties

BEAUTY amp FASHION TRENDS

Available at DrsquoAndrearsquos Hair Studio

DrsquoAndrea Brown Master Designer

2151 E Dublin Granville Road Suite F

Columbus OH 43229 P 614-636-2298

5 STAR HAIR MAYVEENCOM

Natural Straight

Deep Wave

Curly Wave

Loose Wave

FREE BUSINESS OPPORTUNITY

CALL TODAY

If yoursquore like me yoursquove got a random col-

lection of carrier and essential oils some-

where in your beauty arsenal If yoursquore like

me said random collection of essential and

carrier oils is mostly just sitting there col-

lecting dust and taking up space on your

shelves Many of us aspire to be gung-ho

DIY mixtresses in our down time but life

doesnrsquot always have that in store for us In

fact sometimes we buy products we donrsquot

need and make aspirational plans that wersquore

going to learn how to use them That

doesnrsquot always happen Irsquom here to help

you sift through the clutter

First things first ndash let me introduce you to a

recipe book you should check out ndash Natural

Beauty Alchemy Make Your Own Organic

Cleansers Creams Shampoos Serums

Balms and More Itrsquos written by fabulously

named licensed pharmacist and expert

healthcare professional Fifi M Maacaron

and features more than 100 easy to follow

recipes for skin and body IMO itrsquos pret-

ty light on hair recipes but it offers helpful

and simple recipes for bellas who want to

make their own toner or serum or even per-

fumes from essential oils With permission

from the publisher I got access to a few

exclusive recipes ndash you gotta get the book

for the rest I specifically requested the

breakdown for the ldquo3-in-1 Lazy Blendrdquo ndash

you KNOW I love a good multi-use prod-

uct A DIY multi-use product SOLD

Herersquos the breakdown courtesy of The

Countryman Press

3-in-1 Lazy Blend ndash Makeup Remov-

er Toner amp Night Oil

What could be better than a makeup remov-

er that is also a toner and an anti-aging

night oil all in one bottle This formula

softens the skin and nourishes it While the

composition of jojoba oil is very close to

that of the skinrsquos own lipids and it doesnrsquot

clog pores wheat germ oil is rich in vita-

mins and minerals that prevent aging

Chamomile tea and rose water are extreme-

ly skin friendly and help alongside glycer-

in balance moisture levels Keep this oil-

water mix handy especially when you have

little time and energy left at the end of the

day

INGREDIENTS 2 ounces (60 ml) rose water

1 tablespoon almond oil

1 tablespoon jojoba oil

1 tablespoon wheat germ

1 ounce (30 ml) chamomile tea (at room

temperature)

1 teaspoon glycerin

5 drops vitamin E oil

Note You can substitute witch hazel for

rose water in case of oily skin

INSTRUCTIONS 1 Mix the above ingredients adding one at

a time Shake well and then transfer to a

spray bottle

2 Shake vigorously to disperse oil droplets

before spraying onto a cotton disc or ball

Wipe the face and neck repeating if neces-

sary to remove makeup completely

3 You do not need to rinse or follow with a

toner or night oil because this formula does

it all

4 Store the bottle in a cool place away from

sunlight and heat

Try This DIY Beauty Recipe ndash the 3-in-1 Makeup Remover Toner amp Night Oil

By Patrice Grell Yursik

Founder Afrobellacom

26 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

ARTS AND ENTERTAINMENT

NEW YORK NY and UNIVERSAL CITY Calif ndash The biggest names in en-tertainment will bring the music of the iHeartRadio app to life on Sunday March 29 for the second edition of the iHeartRadio Music Awards hosted by Oscar and Grammy award winning actor and musician Jamie Foxx The event will air live on NBC from 8-11 pm ETPT from the historic Shrine Auditorium in Los Angeles and will be broadcast sim-ultaneously on iHeartMedia stations na-tionwide and across the iHeartRadio

digital music platform

The three hour telecast will truly reflect Americarsquos favorite music and will show-case the yearrsquos most popular artists and songs determined by the iHeartRadio Chart and fan voting through iHeartRa-dio stations nationwide The evening will include performances by Rihanna Iggy Azalea Sam Smith Madonna Ja-son Aldean Jamie Foxx Meghan Trai-nor Jason Derulo Jennifer Hudson Kelly Clarkson Snoop Dogg Nate Ruess Alesso and Florida Georgia Line

along with appearances from Taylor Swift and more This yearrsquos iHeartRa-dio Music Awards will also feature un-

expected collaborations from some of

the top names in music

ldquoThis is the night we celebrate the big-gest songs and artists we played for fans on our iHeartRadio stations across America and on the iHeartRadio app over the past year along with a look at whats coming in 2015rdquo said John Sykes President of Entertainment En-terprises for iHeartMedia Inc ldquoAnd who better to host than both a Grammy win-ning musician and Oscar winning per-former Jamie Foxx This is going to be an amazing star packed Sunday night of

music on NBC

ldquoIrsquom so excited that Jamie Foxx is taking the reins at this yearrsquos iHeart awards He is the perfect choice to lead this extraordinary night of music and celebrity artists said Paul Telegdy President Alternative and Late Night

Programming NBC Entertainment

2014 was such an incredible year for so many artists across different genres so

its great to see them get the recognition they deserve said Tom Poleman Pres-ident of National Programming Platforms for iHeartMedia Whether theyre new to the scene or industry veterans each artists journey is exciting to follow from their first radio spin to their first

iHeartRadio Music Award nomination

The iHeartRadio Music Awards is the night in music where the indus-tryrsquos top artists get to shine in a relaxed and fun atmosphere and celebrate their own achievements as well as those of their peersrdquo said Ian Stewart President of Done +

Dusted Inc

Category finalists for the iHeartRa-dio Music Awards were announced on February 4 with 2014 iHeartRa-dio Innovator Award winner Pharrell Williams making a special appear-ance on NBCrsquos TODAY show to

reveal this yearrsquos Artist of the Year nomi-nees Social voting through iHeartRadio stations nationwide for the Best Lyrics Best Fan Army and Renegade catego-ries will run through Friday March 20 Category finalists (by alphabetical order) are

JAMIE FOXX TO HOST IHEARTRADIO MUSIC AWARDS LIVE ON NBC Sunday March 29 (8-11 PM ETPT)

Rihanna Iggy Azalea Sam Smith Taylor Swift Madonna Jason Aldean Jamie Foxx Meghan Trainor Jason Derulo Jennifer Hud-son Kelly Clarkson Snoop Dogg Nate Ruess Alesso and Florida Georgia Line

Continued on Page 27

Jamie Foxx

Rihanna

Snoop Dogg

Jennifer Hudson

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 27

EVENTS

The Urban Trendsetters List of 2015 Media Sponsorship is GROWING NATIONALLY amp FAST

Events Include but NOT limited to

Whorsquos Who Publishing Book Unveiling Receptions for Atlanta GA other city announcements soon

The African American Male Wellness Walk Atlanta Detroit Washington DC Niagara Falls

2015 Champions of Diversity and Career town Network Career Fair-Columbus OH and Atlanta GA

The African American Film Festival-New York City

FOR MORE INFORMATION ON ADVERTISING SPONSORSHIP OR VENDOR OPPORTUNITIES LOG ONTO WWWURBANTRENDSETTERSCOM EVENTS

CALL Mykayla Bryant or Sharon S Gordon at 888-885-5552

EMAIL mykaylaurbantrendsetterescom or Sharonurbantrendsetterscom

Artist of the Year

Ariana Grande

Iggy Azalea

Luke Bryan

Sam Smith

Taylor Swift Song of the Year

All About That Bass - Meghan Trainor

All of Me - John Legend

Happy - Pharrell Williams

Shake It Off - Taylor Swift

Stay With Me - Sam Smith Best Collaboration

Bang Bang - Jessie J + Ariana Grande + Nicki Minaj

Dark Horse - Katy Perry featuring Juicy J

Fancy - Iggy Azalea featuring Charli XCX

Problem - Ariana Grande featuring Iggy Azalea

Talk Dirty - Jason Derulo featuring 2 Chainz

Best New Artist

Bastille

Cole Swindell

Iggy Azalea

Meghan Trainor

Sam Smith Country Song of the Year

Bartender - Lady Antebellum

Burnin It Down - Jason Aldean

Dirt - Florida Georgia Line

Give Me Back My Hometown - Eric Church

Play It Again - Luke Bryan Hip HopRampB Song of the Year

Dont Tell Em - Jeremih featuring YG

Drunk in Love - Beyonceacute featuring Jay Z

Flawless - Beyonceacute

Loyal - Chris Brown featuring Lil Wayne and Tyga

New Flame - Chris Brown featur-ing Usher and Rick Ross

Dance Song of the Year

Animals - Martin Garrix

Blame - Calvin Harris featuring John Newman

La La La - Naughty Boy featuring Sam Smith

Summer - Calvin Harris

Waves - Mr Probz

Alternative Rock Song of the Year

Come With Me Now - KONGOS

Do I Wanna Know - Arctic Mon-keys

Fever - The Black Keys

Something From Nothing - Foo Fighters

Take Me to Church - Hozier Best Lyrics

All of Me - John Legend

Blank Space - Taylor Swift

Counting Stars - OneRepublic

Habits (Stay High) - Tove Lo

Stay With Me - Sam Smith

Thinking Out Loud - Ed Sheeran

Best Fan Army

5SOSFAM - 5 Seconds of Summer

Arianators - Ariana Grande

Bey Hive - Beyonceacute

Team Breezy - Chris Brown

Sheerios - Ed Sheeran

Church Choir - Eric Church

Directioners - One Direction

Selenators - Selena Gomez

Mendes Army - Shawn Mendes

Swifties - Taylor Swift Renegade Award presented by the All New 2015 Jeep Renegade

Brantley Gilbert

Charli XCX

Hozier

Iggy Azalea

Meghan Trainor

This year the iHeartRadio Music Awards is partnering with the Jeep brand to pre-sent the first-ever ldquoRenegade Awardrdquo The ldquoRenegade Awardrdquo celebrates emerging standout artists who have bro-ken boundaries while staying true to themselves These artists defy conven-tion to create new musical lanes that are distinctly their own They are authentic and passionate with the talent to stretch the limits and do something extraordi-

nary

The iHeartRadio Music Awards will be executive produced by John Sykes Tom Poleman and Liz Kelly of iHeartMedia along with Ian Stewart and Hamish Hamilton of Done and Dusted Inc who will also produce the show for NBC Stu-

dios Hamilton will also direct

Proud partners of this yearrsquos events in-clude the All New 2015 Jeep Renegade

and Taco Bellreg

For breaking news and exclusive iHeartRadio Music Awards content visit iHeartRadiocomawards or follow the social buzz on Twitter Facebook Insta-

gram and Google +

IHeart - Continued From Page 25

ARTS AND ENTERTAINMENT

28 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

TRAVEL TRENDS

FOR VENDOR AND SPONSORSHIP INFORMATION CONTACT SHARON S GORDON 888-885-5552

(NAPSI)mdashFor those looking to take an

upscale road trip but who want to get the

most for their money there are several tips

and tricks to keep in mind when planning a

getaway

Time Your Trip-If your dates are flexible

try traveling to your selected destination

during its off-season Hotels often drop

their rates to attract business when crowds

thin out and you can score a great deal

while avoiding a tourist rush Try a moun-

tain destination before ski season is in full

swing or a famous site such as the Grand

Canyon on a weekday during the school

year

Take Advantage of Luxury Partnerships-

Luxury brands often partner to provide their

customers with added value To take your

road trip up a notch from the moment you

pull out of your driveway a special edition

Crafted Line of vehicles from Lexus comes

equipped with a beautiful two-piece set of

tailor-made Tumi luggage The Lexus

Crafted Line features an Ultra White exteri-

or with Obsidian door handles side mirrors

and grille Eye-catching seats contrast

stitching headrests and door panels are

either two-tone BlackScarlet or Black

Cabernet Models include IS 250 F SPORT

LS 460 F SPORT and GS 350 F SPORT in

RWD and AWD RX 350 AWD F SPORT

and ES 350

The limited edition Tumi duffel bag set was

specifically designed to match the vehicles

for grille-to-trunk coordination Lexus own-

ers can find additional pieces of this origi-

nal luggage set and other exclusive offers at

LexusDriverscom A Meguiarrsquos New Car

Care Kit is also included as another extra

bonus for Crafted Line owners

Search for Package Deals-Regardless of

when you travel try to look for a hotel of-

fering a package deal to capitalize on your

travel investment Many upscale hotels of-

fer credit toward their on-site restaurants

bars or spas when you book in advance

online Hotels in areas such as Napa Valley

or other wine country destinations may

partner with nearby wineries to offer its

guests exclusive deals on tastings and tours

For example The Allison Inn amp Spa in Or-

egonrsquos Willamette Valley offers Lexus

owners the chance to sample three distinc-

tive local wines and receive a complimen-

tary bottle of their favorite The resort also

has an on-site fleet of Lexus vehicles avail-

able for guests to drive eliminating the

need for a rental car

Take the Scenic Route-The great thing

about road trips is that you can skip the

crowded expensive attractions and enjoy

the view from the comfort of your car seat

And all passengers will be happy to spend

more time taking in free scenic sites along

the way Take advantage of natural wonders

and roadside attractionsmdashsuch as New

Yorkrsquos scenic Finger Lakes region or

kitschy Route 66 sitesmdashwhenever possible

With these tips and tricks and a little ad-

vance planning yoursquoll save time and money

while elevating your road trip Find out

more at wwwLexuscomcraftedline

Elevate Your Next Road Trip By Seeking Out Added Value

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 29

AUTO TRENDS

When The Check Engine Light Is On Donrsquot Ignore It

Donrsquot take this lightly One of the most

vital signals of an improperly functioning

vehicle is the check engine light and when

illuminated it alerts the driver to a variety

of existing potential problems Neverthe-

less vehicle checkups

during car care events

throughout the country

reveal that the check en-

gine light is on in nearly

one out of 10 vehicles

Some common malfunc-

tions that can cause the

check engine light to illu-

minate include a faulty

oxygen sensor mass air-

flow sensor or spark

plugs and wires If the light flashes the

condition is more critical and must be

checked immediately to prevent severe

damage which may include catalytic con-

verter damage

ldquoWhen the check engine light comes on it

means that a vehicle system such as the

ignition fuel injection or emission control

is not operating properly even if the vehicle

appears to be running normallyrdquo explained

Rich White executive director Car Care

Council the source for the ldquoBe Car Care

Awarerdquo campaign promoting regular vehi-

cle care maintenance and repair

ldquoA glowing check engine light doesnrsquot

mean you have to immediately pull the car

to the side of the road but it does mean you

should get the car checked out as soon as

possible Ignoring the warning light could

result in costly repairs At the very least the

light could alert you to an engine problem

that is negatively impacting fuel economyrdquo

he added

When scheduling service make sure the

automotive shop that examines your vehicle

has professional technicians who are trained

and certified in OBDII diagnosis and repair

The technician will connect your vehiclersquos

computer system to a diagnostic scan tool

which will indicate why the light was acti-

vated

At the same time the technician can ana-

lyze idle speed throttle response engine

temperature fuel system pressure manifold

vacuum exhaust emission levels and many

other key indicators Once the problem is

fixed the carrsquos computer is reset to initiate

its release process The technician should

then be able to tell you what needs to be

done and discuss potential warranty cover-

age and further testing if necessary

For a free ldquoCar Care Guiderdquo or for further

information visit wwwcarcareorg

Donrsquot be in the dark

about your enginersquos

problem when the check

30 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

Christa Payne Area Manager 614-778-1958

christapayneaolcom Undercoverwearcomchristapayne

Call me to book your Special Girls Night Party

Business Opportunity

Changing Womenrsquos Lives

REGISTER YOUR BUSINESS IN OUR ONLINE BUSINESS DIRECTORY FREE AT WWWURBANTRENDSETTERSCOM UTS BIZ LIST

ARE YOU A TRENDSETTERS

Urban Trendsetters wants to spotlight you and your busi-

ness

Send your us your photo and brief introduction to Sha-

ronurbantrendsetterscom Subject Business Spotlight

SELL YOUR STUFF

UTS Classifieds

All print classified ad will get

FREE placement online

One Week $25 Two Weeks $40 One Month $75 Includes 1 photo up to 500 characters

Call Urban Trendsetters

Today

Your ad could be here for as low as

a $150 investment

Call Urban Trendsetters Today

888-885-5552

Urban Trendsetters Business Directory

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 31

FINANCIAL ADVISOR

Registered Investment Advisory Firm is

currently expanding throughout

Ohio We are in search of Independ-

ent Investment Advisor Representatives

Must be self-motivated professional and

willing to take direction If you have a

financial or insurance back round we

encourage your response We work with

Globally Recognized Money Manag-

ers Strong Ethics and complete transpar-

ency with clients relationships is essen-

tial Please contact Hardiman Invest-

ment Management Inc 614-209-

9748 or submit a resume via e-mail to

FREELANCE WRITERS

Do you love to write Urban

Trendsetters is growing and we

are looking for writers

If you are good writer love con-

necting with people and enjoy relay-

ing empowering information UTS is

the place for you Contact Sharon S

Gordon at 888-885-5552 for more

information or send email to in-

fourbantrendsetterscom

CLASSIFIEDS UTS Online Classifieds The Urban Trendsetters allow our customers the opportunity to submit their classified ads and pay online You may add photos videos and links to your classified ads You may also choose to upload current display ad As with our coupons our classified ads are available in print online via e-blast in our weekly top classified blast as well as front page top classified listing feature on our website

MEDIA SALES

Earn Extra Income for the Holidays

Urban Trendsetters wants to increase your

sales staff We offer a variety of media ser-

vices and we serve many different industries

If you are a professional individual seeking

unlimited income potential give us a call to-

day at 888-885-5552 or email

salesurbantrendsetterscom NO EXPERIENCE NECESSARY

Have you tried that crazy wrap thing

We NEED Distributors NOW The It Works Ultimate Body applicator is a first to market product like NOTHING you have ever seen before The Ultimate Body

Applicator is a all natural non woven cloth that is site specific ANYWHERE you place is its going to TONE TIGHTEN and FIRM in

as little as 45 minutes Reduces the appearance of cellulite and varicose veins No its not water weight loss No it wont come back over

night and YES IT WORKS Donrsquot believe Try if for YOURSELF Call Mykayla Bryant Diamond Director at 937-532-8295

UTS FREE CARD

Ever wondered how your business could

profit from a Pre-Paid Card and the PPC

industry Contact UTS Free today at

614-526-8871 or email

utsfreecardgmailcom

Urban Trendsetters and Career Town Network Host STEM

Virtual Career Fairs

The purpose of this conference is to follow the governments lead in its STEM or Educate to Innovate model Our 4 goals are

1 Bring more awareness and emphasize the importance of in our educa-

tion system and encourage students to pursue degrees and careers in

STEM

2 Create more teachers and educators in the STEM areas

3 Create more diversity and careers in STEM for women and minorities

4 Create and develop relationships between corporations colleges uni-

versities and educators that will provide more positions of internships for

For Registration Vendor and Sponsorship Opportunities and Information

Call 888-885-5552 Email

Sharonurbantrendsetterscom wwwurbantrendsetterscom

Register for Your FREE Career Town Account

March- Celebrating Women of Diversity

AprilmdashHealthcare May-Internship amp Summer Opportunities HBCU

This series of career fairs will allow recruiters and job seekers to interact

one on one from the comfort of office and home Each week is dedicated

Logistics amp Warehouse Professional Healthcare and STEM

Classified Ads

$25 amp up

Your Ad

Could Be

HERE

32 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

Urban Trendsetters is YOUR NEW Online Marketing Department

SECURE YOUR ACCOUNTS TODAY Urban Trendsetters Brand Establisher amp Booster

Call 888-885-5552 for a FREE Consultation

The next most important things to secure for your brand after acquiring your domain name are the account names and profiles

on social media blogs and local directories

We all know that it is optimal to have a domain name that exactly matches your brand name or business name The same is true for

your account names as well as the URLs of your profiles on social media blogs and directories Your accounts on Web

properties are part of your brand presence and so securing your accounts

Establishing your accounts with optimal branding is of great

importance

ALL FOR $799

Page 12: March 2015 Women's History Month

12 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

THE JOURNEY

Consortium Of Faith-Based Leaders Raised Over $100000 During Black History Month for UNICEFrsquoS Efforts to Help

Stop Ebola in West Africa

On February 27 2015 at the Charles H

Wright Museum of African American His-

tory in Detroit noted faith-based leaders

from the area and key officials from the

US Fund for UNICEF

closed out their first-

ever Black History

Month campaign I AM

STOPPINGEBOLA

which raised over $100000 The funds will

support the purchase of over 2350 hygiene

kits that will be distributed in Liberia by

UNICEF to help control the spread of Ebo-

la At $43 each the kits contain soap chlo-

rine gloves and buckets among other

much-needed hygiene items and will be

provided in households and schools at risk

of the disease

The Consortium of Faith Leaders represent-

ed some of the largest African American

organizations in the country with a com-

bined membership of 11 million including

Church Of God In Christ Inc Pentecostal

Assemblies of the World Inc National

Baptist Convention USA Inc Progressive

National Baptist Convention Inc and Ab-

yssinian Baptist Church in the City of New

York The event included a number of

check presentations along with a surprise

donation from the UAW-Ford A number of

county and city officials were also present

to welcome the US Fund for UNICEF to

Detroit where the I AM

STOPPINGEBOLA campaign was hon-

ored with a proclamation from the city Key

officials from the US Fund for UNICEF

first met with members of the Faith-Based

Leadership Consortium in December 2014

to outline a pathway for an ongoing partner-

ship to assist children and families in

Africa

888-885-5552 wwwurbantrendsetterscom

From left to right Bishop Welton Lawrence Michigan - Canadi-

an Jurisdiction Church Of God In ChristDr Monica G Wil-

liams-Davis Managing Director Community Partnership US

Fund for UNICEF Bishop PA Brooks First Assistant Presid-

ing Bishop Church Of God In Christ IncCaryl M Stern Pres-

ident and CEO of the US Fund for UNICEF and Edward G

Lloyd Chief Financial Officer and Chief Operating Officer of

the US Fund for UNICEF

CALL TODAY FOR 2015 SPECIALS

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 13

Donrsquot Miss These Government Deadlines

(NAPSI)mdashWhen it comes to the federal

government getting what you need and

meeting your obligations some dates and

times can be particularly important Herersquos

a look at a few you should know

1 Selective Service Enrollment Every

man is required by law to register with the

Selective Service System within 30 days of

his 18th birthday By registering on time he

stays eligible for federal student loans and

grants many state and municipal jobs fed-

eral job training Workforce Investment Act

programs and US citizenship for immi-

grants He can even submit his information

early at 17 then at 18 he will automati-

cally be registered

Failure to register will delay men from be-

coming citizens until age 31 and can also

result in fines and prison sentences of up to

five years

Many find the easiest and fastest way to

register is to register online at

wwwsssgov In addition Selective Service

ldquomail-backrdquo registration forms are available

at any US post office and some high

schools have a staff member or teacher

appointed as a Selective Service Registrar

2 Pell Grants and student aid Federal

Student Aid provides grants loans and

work-study funds to students attending col-

lege or career school Virtually all men

must register with Selective Service to be

eligible To get the money for which you

qualify you have to meet federal and state

deadlines and your colleges may also have

a deadline Go to httpsfafsaedgov

deadlineshtm Enter your legal residence

and the school year for which you are ap-

plying for student aid Then click View

Deadlines

Generally the earlier you apply the better

3 Health Care February 15 is the deadline

for open enrollment After that you can

only get coverage if you qualify for a spe-

cial enrollment period a 60-day period

following a qualifying life event such as a

change in family status (for example birth

of a child or marriage) or loss of other

health coverage Job-based plans must pro-

vide a special enrollment period of 30 days

You can learn more at

wwwhealthcaregovmarketplace-

deadlines

4 Medicare The Initial Enrollment Period

begins three months before your 65th birth

month and ends three months after your

65th birth month for a total of seven months

(including your birth month) If you miss

this deadline you may have to pay penal-

ties on your monthly premiums More in-

formation is at wwwmedicaregov

Keep these facts and dates in mind to get

your due from the government programs

your taxes support

FAMILY TRENDS

9 Making Loving In The Grown Zone a

national bestseller will strike a tremen-

dous blow on behalf of those who believe

in truly healthy lasting life-affirming

love Itrsquos true Sex sells which is why some

many of us have been brainwashedmdashnot

only by books (with the 50 Shades trilogy a

notable example) but movies music tele-

vision and advertisingmdashto believe that

love is about sex and objectification Put-

ting books like Loving In The Grown Zone

on bestseller lists will show that the need

for healthy love is greater and deeper than

the demand for just sex

We hope that at least one of the above rea-

sons is enough to inspire you to not only

read and share our book but to join our

Grown Zone mission of helping people to

choose ldquoMore Self-Love Better Decisions

and Healthy Relationshipsrdquo (We invite you

to share your own reasons in the comment

section for this post) We are eternally

grateful to those who share our commit-

ment to helping people achieve success

without the mess and to always make the

next decision better We invite everyone as

always to lovemdashand lovemdashin the Grown

Zone If you look forward to celebrating

Excerpted from Loving In The Grown

Zone A No-Nonsense Guide to Making

Healthy Decisions in the Quest for Loving

Romantic Relationships of Honor Esteem

and Respect by Zara D Green and Alfred

A Edmond Jr (Balboa Press) Learn more

about the book at Lov-

ingInTheGrownZonecom

The Grown Zone Continued from Page 10

888-885-5552

JOIN THE UTS

NATION

TEXT 95577

UTSNOW

Newsletter

Event Updates

FREE STUFF

14 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

DIVERSITY TRENDS

Career Town Network Announces 5th Annual Ohio Champions of Diversity Awards Career Fair

Columbus Ohio ndash Career Town Networks

announced that they will host the 5th Annu-

al Ohio Champions of Diversity Awards

Luncheon Career Fair and Workshops on

September 23 amp 24 2015 at the Aladdin

Shrine Event amp Conference Center 3850

Stelzer Road in Columbus Ohio

Over the past 4 years The Ohio Champions

of Diversity Awards has worked in partner-

ship with The Ohio Conference NAACP

representing over 70 Chapters Statewide to

bring ALL Diverse communities together to

celebrate our accomplishments and dedica-

tion to diversity The Ohio Champions of

Diversity Awards is proud to be the First

and Only Awards program in Ohio that

recognizes the diverse efforts of individuals

and corporations

Created by Ohio publishing legend Amos

H Lynch Sr and his nephew Orville

Lynch who also created the annual Martin

Luther King Jr Breakfast in Columbus

Ohio the Ohio Champions of Diversity

Awards are designed to highlight and rec-

ognize the contributions of individuals and

corporations with 500 or more employees

who demonstrate outstanding efforts in Di-

versity Leadership Development Supplier

Workforce and Community Outreach This

year the awards will also include a Diversi-

ty Small Business Award

The Ohio Champions of Diversity Awards

is truly an inclusive event that represents all

persons including African American His-

panic Asian Somali LGBT Disabled

Veterans Emerging and general market

communities said Orville Lynch Founder

Career Town Networks The Ohio Cham-

pions of Diversity Awards program is a

unique one of a kind Annual 2 Day event

that includes an Awards Luncheon and an

on line and in person Career Fair Student

Career Day Panel Discussions and Work-

shops continued Lynch

The Ohio Champions of Diversity Awards

Luncheon is put together and run by All

Ohio Small Minority owned and operated

Businesses that include Career Town Net-

works Spencer 4Higher Media

Whitehouse Media Group T Communica-

tions Black Central Creative and Urban

Trendsetters Media The monies generated

for the Ohio Champions of Diversity

Awards go towards hosting the event and

ldquoStay In Ohiordquo with partial proceeds bene-

fiting the Ohio Conference NAACP and

other diverse non profit organizations

In order to continue to recognize celebrate

and honor Ohiorsquos leaders and corporations

we invite All Ohio communities and busi-

nesses to join us for the 5th Annual Ohio

Champions of Diversity Awards Luncheon

Career Fair amp Business Expo on September

23-24 2015 being held for the last time in

the Beautiful Aladdin Shrine Event amp Con-

ference Center before they close their doors

for good

For more information tickets vendor or

sponsorships contact Sharon S Gordon of

Urban Trendsetters Media at 888-885-5552

or email Sharonurbantrendsetterscom

Watch the Champions of Diversity Promo-

tional Video Online HERE

By Brenda D Spencer

WASHINGTON -- The US Small Busi-

ness Administration (SBA) will launch an

18 state road tour joined by 11 fellow fed-

eral agencies in the SBArsquos Small Business

Innovation Research (SBIR) and Small

Business Technology Transfer (STTR) pro-

grams

The SBIR Road Tour ldquoSeeding Americarsquos

Future Innovationsrdquo is a nationally focused

outreach initiative targeting advanced tech-

nology communities including women-

owned and minority-owned small business-

es in states that have underutilized funding

opportunities through these programs To-

day the agency is launching information on

the tour through wwwsbirgov and will also

launch a blog that will be active up through

the end of the tour in late August

ldquoThe SBA oversees Americarsquos largest seed

fund for small businesses in the STEM

fields The SBIR and the STTR programsmdash

allocates $25 billion a year to small inno-

vators By reserving a specific percentage

of federal RampD funds for smaller firms

Uncle Sam encourages domestic small busi-

nesses to engage in high-growth priorities

and build a strong national economy SBIR

recipients have created breakthroughs in

nanotechnology robotics mobile commu-

nications genetic therapies clean energy

and spacerdquo said Administrator Maria Con-

treras-Sweet

ldquoThe Presidentrsquos 2015 budget embodies the

Administrationrsquos ongoing commitment to

investments in job creation and economic

growth specifically through targeted in-

vestments in science technology and inno-

vation Through this tour we will educate

more small business innovators on how to

take advantage of these programs so that

their entrepreneurial spirit and our invest-

ment drives the next new big technological

breakthroughrdquo said Contreras-Sweet

SBA Promotes Innovation and Technology with National Road Tour

Continued on Page 17

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 15

National Society of Black Engineers amp American Society of Civil Engineers Join Forces to Develop and Retain Next-Gen African-American Engineers

Washington DC mdash The National Society

of Black Engineers the largest student-

governed engineering organization in the

country and the American Society of Civil

Engineers announced their renewed strate-

gic partnership in a ceremony on Feb 24 at

the National Academy of Sciencesrsquo Great

Hall in Washington DC The organiza-

tionsrsquo leaders signed a memorandum of

understanding (MOU) committing to com-

bine their resources and expertise to in-

crease the retention representation and de-

velopment of African-American civil engi-

neers in the US workforce

ldquoNSBE recognizes that it cannot fulfill its

mission without strategic partnerships

with the US engineering communityrdquo

said NSBE National Chairperson Sossena

Wood ldquoThis MOU with our first strategic

partner the American Society of Civil

Engineers is another major step toward

supporting our members building our

organizations growing the number of

underrepresented engineers and accom-

plishing much for the US engineering

professionrdquo

ldquoAs leading engineering professional so-

cieties ASCE and NSBE are uniquely

and strategically positioned to address the

US engineering workforce and innova-

tion challenges our nation facesrdquo said

ASCE President Robert D Stevens

PhD PE FASCE ldquoThis MOU repre-

sents the collaborative actions ASCE and

NSBE are undertaking to attract develop

and retain current and future black civil

engineersrdquo

According to the US Bureau of Labor Sta-

tistics in 2013 African-Americans repre-

sented 55 percent of the countryrsquos engi-

neering workforce and 54 percent of the

civil engineering workforce The statistics

also showed that African-Americans repre-

sented only 34 percent of college students

who earned a bachelorrsquos degree in civil

engineering and 33 percent of those earn-

ing a masterrsquos degree in the same discipline

Under the terms of the MOU NSBE and

ASCE will offer reciprocal memberships

co-sponsor frequent professional develop-

ment continuing education mentoring and

leadership development programming and

promote and support student and local

chapter collaborations The organizations

will also engage in large-scale efforts aimed

at promoting awareness and interest in engi-

neering careers such as an upcoming

IMAX film and educational project ndash

DreamBig (wwwdreambigfilmorg)

Strategic Partnership Leaders of the National Society of Black Engineers (NSBE) and the

American Society of Civil Engineers (ASCE) sign a memorandum of understanding before the

Charles Stark Draper Awards Dinner at the National Academy of Sciences in Washington DC

(left to right) ASCE Executive Director Thomas W Smith III ASCE President Robert D Ste-

vens NSBE National Chair Sossena Wood and NSBE Executive Director Karl W Reid

SBIR and STTR programs bring together

several federal agencies to promote innova-

tion and research around many different

areas of priority For example current

awards support the Administrationrsquos com-

mitment to Alzheimerrsquos disease and other

neuroscience priorities and Brain Research

through Advancing Innovative Neurotech-

nologies (BRAIN) Initiative

Each SBIR Road Tour stop will be hosted

by a local organization committed to sup-

porting technology-based entrepreneurship

and will provide attendees with a face-to-

face opportunity to talk directly to federal

agency program managers and decision

makers

The first series will take place the week of

March 23rd with stops in Louisville Ken-

tucky Nashville Tennessee Atlanta Geor-

gia and Columbia South Carolina The

next stops in the tour during the week of

April 27th are Long Beach Mississippi

Ruston Louisiana Oklahoma City Oklaho-

ma Wichita Kansas and Columbia Mis-

souri Additional tours will hit the north

central and northwest regions Small tech-

nology firms innovators scientists or re-

searchers seeking more information on the

SBIR Road Tour including a listing of all

states to be visited should go to

wwwsbirgov

The highly competitive SBIRSTTR pro-

grams provide the needed impetus for many

advanced technology firms to move from

ideation to commercialization and support

this nationrsquos innovation driven economy

Since the programsrsquo inception there have

been over 150000 awards totaling about

$40 billion that have helped this nationrsquos

innovators de-risk technology and keep the

nation competitive The SBIRSTTR pro-

grams have provided seed funding to com-

panies including Qualcomm iRobot Sy-

mantec and Genzyme

For more information about SBIRSTTR

programs please visit wwwsbirgov

SBIRSTTRmdashContinued from Page 16

RESOURCE SPOTLIGHT BDPA (Black Data Processing Associates) is a non-

profit organization of professionals working in or having interest in the Computer

Science and Information Technology Fields httpsbdpasite-ymcom

DIVERSITY TRENDS

16 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

Successful Sistarsquos To Seek For Business and Personal Success

Black women represent one of the wealthi-

est and most influential demographics on

the planet We are extremely goal-oriented

and career-driven and we are very entre-

preneurial We are more likely to start a

business be successful in business create

jobs and give back to our communities

Many women today are using the internet

as a way to stay connected through social

media network with professionals and start

a new business

During Womenrsquos History Month we wanted

to celebrate Black women who have decid-

ed to develop their careers by producing

online businesses conferences and expos as

well as women only membership sites that

empower and motivate other women by

helping them succeed in life family and

business

Developing a product producing a website

marketing the website and monetizing your

talent is only the beginning to succeeding

online Research the women events and

organizations represented and maybe you

will discover your passion create a new

avenue for wealth and become a Successful

Sista yourself

The goal of Dr Venus Opal Reese is to

teach purpose-driven high-achieving entre-

preneurial Black Women how to identify

monetize and leverage their worth by trans-

forming mindsets creating inspiring and

Rosettarsquos speeches and workshops are

inspiring interactive and informative

designed to help participants take imme-

diate action

Dr Venus Opal Reese

Defy Impossible Business Coach

wwwdefyimpossiblecom Rosetta Thurman

Happy Black Woman

wwwhappyblackwomancom

Sharvette Mitchell

Talk Radio amp Media Coach

wwwsharvettecom

The Sharvette Mitchell Radio Show

features various guests that include

celebrities artists authors small busi-

ness owners public speakers consult-

ants media personality and other influ-

ential people Our goal to motivate

excite and influence

Deborah Owens is hailed as thought leader

and advocate for remedying the wealth

disparities of women and minorities She is

the author of three books most recently

critically acclaimed A Purse of Your Own

An Easy Guide to Financial Security pub-

lished by Simon and Schuster

Deborah Owens

The Wealth Coach

wwwdeborahowenscom

Rachel Wilson Thibodeaux also known

as the SWAG Strategist amp Leverage

Your Brand Coach is Founder and CEO

of SWAG Strategy Solutions SWAG is

an acronym for Strategic Women

Achieve Growth SSS offers business

coaching professional speaking training

and development to women entrepre-

neurs ndash both current and aspiring entre-

preneurs along with sales professionals

Rachel Wilson Thibodeaux

SWAG Strategy Solutions

wwwswagstrategycom

Heal a Woman to Heal a Nation Inc

(HWHN) is a community based organi-

zation that promotes holistic wellness

for women and families through educa-

tion physical and mental health eco-

nomic and self empowerment

Mothyna James-Brightful

Heal a Woman to Heal a Nation

Conference

wwwhwhnorg

Small Business amp Women Empowerment

Coaches

Gina McCualey

Blogging While Brown Conference

wwwbloggingwhilebrowncom

Powerful Events

Blogging While Brown is more than a con-

ference it is a community - an incubator of

creativity collaboration and sustainability

for emerging leaders in digital media and

social change

By Sharon S Gordon

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 17

Ms Ingrid Saunders Jones is the Senior Vice President of

Global Community Connections for The Coca-Cola Com-

pany and Chair The Coca-Cola Foundation (Atlanta GA)

As the leader of Coca-Colarsquos philanthropy efforts the

company has contributed more than $460 million to sup-

port sustainable community initiatives including the His-

panic Scholarship Fund United Negro College Fund

(UNCF) Catalyst the Critical Difference for Women pro-

gram at Ohio State University the International Costal

Clean-up Boys and Girls Clubs of America the National

Council of Negro Women and the World Wildlife Fund to

name a few The Foundation also funds The Coca-Cola

First Generation Scholarship Program for first generation

college students Ms Jones also serves on the boards of

The Coca-Cola Africa Foundation and The Coca-Cola

Scholars Foundation

Extraordinary educator and political leader Mary McLeod

Bethune (1875-1955) founded NCNW in 1935 and envi-

sioned it to be an organization of organizations that would represent the national and in-

ternational concerns of Black women It would also give Black women the opportunity to

realize their goals for social justice and human rights through united constructive action

Today the National Council of Negro Women Inc (NCNW) is a council of 39 affiliated

national African American womens organizations and over 240 sections - connecting near-

ly 4 million women worldwide

National Council of Negro

Women

Ms Ingrid Saunders Jones

Chair wwwncnworg

Successful Sistarsquos To Seek for Business and Personal Success

Lucinda Cross

Activate Conference

wwwactivateconferencecom

Doreen Rainey

Get Radical Conference

wwwgetradicalconferencecom

Jessica Ann Mitchell

Blogger Week

wwwbloggerweekcom

Camika Smith

The BOSS Network

wwwthebossnetworkorg

A dynamic seasoned and no-nonsense

personal and business coach she is the

Founder of the RADICAL Success Insti-

tute and Vice President Operations

Transformation Division in the Steve Har-

vey World Group Focused on showing

people how to take their goals and make

them a reality shersquos built her career

around teaching and training individuals

entrepreneurs and executives on systems

and methods to accelerate success

The Art of Activation is a life changer and

will give you key tactics and strategies to

run in hot pursuit towards your personal

professional and global purpose Founder of

the popular Activate Conference Held

annually Activate presents a series of in-

formative events with the purpose of

ldquoactivatingrdquo the power inside of women

Blogger Weektrade 2015 is a multicultural

festival of bloggers journalists and

social media mavens hosted by Black

Bloggers Connect

As a collective The BOSS Net-

work supports women in their journey to

become independent and successful in

their endeavors utilizing network-

ing Working towards one simple

goal BOSSreg is ldquoBringing Out Successful

Sistersrdquo to build relationships and net-

works to structure a foundation where

women feel supported in their holistic

lives

LaShanda Henry has been developing

websites for over 10 years She owns over

15 web properties and is most passionate

about two things creating positive web-

sites for people of color and helping wom-

en entrepreneurs learn how to build suc-

cessful businesses online

Ms Henry graduated Columbia University

and received her bachelorrsquos degree in

Computer Science in 2002

ldquoMy lifersquos mission is to motivate inform

inspire connect With my mother in mind

I do what I do for parents looking to better

their childrenrsquos lives and for women striv-

ing to live their dreams I love to share

information and build communities online

Itrsquos what I do and who I amrdquo

Some of LaShandarsquos most popular websites include bull Multiple Shades of You Online (an African American Web Portal)

bull BBWO ndash Social Network for Women Entrepreneurs

bull SistaSense Money and Marketing blog

LaShanda Henry

Founder of Black Business Women

Online

Wwwmybbocom

National Organization Online Entrepreneur Success

18 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

BUSINESS TRENDS

Leading the Way ndash Women Leaders Matter

When it comes to successfully running a

business and managing employees women

clearly lead the way ndash Women Leaders

Matter A recent survey conducted by the

Pew Research Center found that most

Americans see women as stronger than or

equal to men when it comes to key leader-

ship traits From being honest and treating

employees fairly to mentoring staff women

executives and managers come out ahead

Thatrsquos great news because recognition of

the many attributes women bring to leader-

ship roles further reinforce the positive im-

pact women have in todayrsquos business world

Add to this the fact that according to new

research from Expert Market the number of

women-owned businesses has nearly dou-

bled in the last 20 years itrsquos easy to see

how women leaders are leading the way

Here are more reasons why women leaders

matter

Shake It Up

Letrsquos face it women leaders shake things

up Men have inhabited corner offices and

board rooms ndash not to mention seats in Con-

gress ndash far too long Having more women in

leadership roles in business as well as a

stronger presence in local and national poli-

tics helps maintain the balance and keeps

the playing fields even

Create Awareness

As women executives take on more and

more significant roles in business it helps

create an awareness of the value profession-

al women bring to a company Whenever

we read about the successes of a top CEO

such as Yahoo Incrsquos Marissa Meyer or

cheer on a woman who has left another

crack in the proverbial glass ceiling we feel

empowered and impassioned to continually

strive for our own professional goals

Encourage Workplace Diversity

As part of a diverse group women business

owners managers and executives are aware

of the many roadblocks they may encounter

on the way to success For those reasons

women leaders are in the perfect position to

pave the way for others by fostering diver-

sity in their companies And although a

recent study found that women bosses are

often penalized for hiring and promoting

other women and minorities we must con-

tinue to move forward ldquoContinue to recruit

diverse talent to meet diversity quotas and

build an environment of color creativity

and culturerdquo says Star Jones President

ldquoMake workplace diversity and inclusion a

corporate priorityrdquo

Inspire the Next Generation

Perhaps the most important reason why

women leaders matter more than ever is the

excitement they ignite in the next genera-

tion of young women Having role models

You do this of course through network-

ing If you want to network with important

people you have to know where they are

and get yourself therehellip

Here are a few ways to do that

Power network within traditional chan-

nels Go to your companyrsquos events

when you get priceless face time with

higher-ups In addition build your net-

work upon the classic infrastructures of

family friends your college alumni

group and professional associations

Join a networking group Find one

whose members span every industry

that will give you a broad understand-

ing of other businesses and exposure to

new clients

Connect with everyone That means

networking up down and sideways

Donrsquot think that to make the CEO chair

by age forty-five you should only in-

teract with managers VPs and trus-

tees Get to know the folks in the mail-

room and the coffee shop janitors the

newsstand operator security officersndash

you never know who might offer a

golden nugget of information that be-

comes your jackpot

Find lsquoem Research where your dream

team members work out get coffee

and eat lunch I am not advocating that

you become a stalker as that would

defeat your purposehellip if you become a

friendly face in your potential dream

team memberrsquos kickboxing class and

then ease into chit-chat and get to know

them slowly you can

ultimately introduce

yourself as a business

owner and propose that

they consider joining

your innovative ven-

ture

Bottom Line Trust

that the law of attrac-

tion will deliver the right people to you with

the best chemistry fit and timing And you

will magically click with your team to live

your dream

Be Where Important People Are

Darnell Smith is the

FounderCEO of Busi-

ness in the Black a online

media and marketing

company based in Dallas

Texas http

businessintheblackcom

Joining a networking

group and attending

annual business net-

working conferences

are a great way to

connect with like-

minded business pro-

fessionals

NAPW defines success as owning your

own power As the largest most-

recognized networking organization of pro-

fessional women in the country spanning

virtually every industry and profession the

National Association of Professional Wom-

en (NAPW) is a powerfully vibrant net-

working community with over 600000

members and nearly 300 Local Chapters

NAPW members have diverse backgrounds

beliefs perspectives and lifestyles with one

common bond - their ability to succeed -

See more at httpwwwnapwcom

By Star Jones Esquire President of National Association of Professional Women

Star Jones Esq

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 19

TECH TRENDS

GET YOUR SITE STATS CALL UTS AT 888-885-5552

Changes In Technology Can Present Opportunity For Small And Midsize Businesses

(NAPSI)mdashThanks to new technology itrsquos

an exciting time for small and midsize busi-

nesses Thatrsquos because many are finding

that increased access to new technologymdash

such as cloud and mobile solutionsmdashcan

provide access to services that were never

within their reach before helping them

grow and be more productive

They are also finding that using old or out-

dated technology can hinder a companyrsquos

ability to do business in a number of

waysmdashfrom security risks and compliance

issues to not being able to implement even

modest changes or updates in software all

of which can significantly hamper a compa-

nyrsquos ability to be successful and competi-

tive

A Shift In Technology

The beginning of one era in technology

often means the end or phasing out of an-

other For example to accommodate the

shift toward modern technology used by a

growing number of small and midsize busi-

nesses Microsoft will end support for Win-

dows Server 2003 on July 14 2015

This means that security patches and up-

dates will no longer

be available after

this period resulting

in a less stable and

less secure techno-

logical infrastructure

if no action is taken

However the good news is that a variety of

easy-to-integrate options are available for

those ready to upgrade including Microsoft

Azure the companyrsquos cloud platform

Cloud solutions such as Azure are designed

to provide small and midsize businesses

with the ability to scale up or down to take

advantage of opportunities or cut costs all

based on their needs

Numerous Benefits

Many small and midsize businesses report

that moving to a cloud platform like Azure

provides a range of benefitsmdashincluding

increased backup capacity enhanced disas-

ter recovery capabilities consistent compli-

ance with regulatory demands and access to

the most modern applications These bene-

fits can help small and midsize businesses

move faster

reduce costs

and ulti-

mately be

more produc-

tive

bull Backup Todayrsquos businesses generate

more data than ever before The cloud of-

fers reliable and economical backup for

data for businesses of any size and it even

automatically replicates data to help guard

against unexpected hardware failures

bull Disaster recovery Backup is a great so-

lution to protect your business from data

deletion and corruptionmdashbut it isnrsquot the

only important factor when it comes to data

Disaster recovery with Azure means your

companyrsquos data and applications will be

replicated in the cloud and accessible at any

time should anything happen to your physi-

cal location

bull Compliance With data security comes

legal and regulatory requirements With

cloud platforms like Azure your security

software will be continually updated mak-

ing it easy for your business to ensure it

remains compliant with unique industry

requirements

bull Modern applications The cloud pro-

vides the infrastructure platform and cus-

tom-made solutions in one place rather

than having to cobble solutions together

piece by piece This helps make it possible

for small or mid-size companies to spend

less time troubleshooting IT issues and

more time on activities that will drive the

business forward

Now is the time to plan your transitionmdash

and Microsoft is here to help For more

information please visit

wwwmicrosoftcomen-usserver-cloud

productswindows-server-2003 To find a

Microsoft partner in your area to assist in

your cloud transition visit

wwwpinpointmicrosoftcom

By embracing more modern up-to-date

technologies small and midsize business-

es are able to innovate in a way that al-

lows them to outpace the competition

WBC OHIO Announcement DreamBuilder

The Womens Business Center is now offering an online interactive Business Plan

DreamBuilder is a unique multi-leveled business skills training program created to help women build their dream of starting or growing their own business The 12 courses teach the basics of starting and growing a business including topics such

Rewards and Challenges of Being an Entrepreneur

Developing Your Business Idea

Who is Your Customer

Who is Your Competitor

Marketing Strategy

The significance of Branding

Pricing and so much more Upon completion you will have an edita-ble business plan Through our online tool you will become a part of the WBC DreamBuilder community You can communicate with other participants through discussion boards and messaging options In addition you will find various sample business forms and useful templates for your business Register at httpwwwdreambuilderorgwbcohio Contact us for further information (614) 732-0981

Empowering women entrepreneurs with the resources and tools to create strong sustainable business

20 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

REAL ESTATE TRENDS

HOME amp STYLE TRENDS

Five Quick Ways To Upgrade Your Home For Resale

(NAPSI)mdashWhether yoursquore considering

cashing in on your equity downsizing trad-

ing up moving for a change of scenery or

relocating for better prospects a few smart

investments and improvements can help

your home stand out from the competition

so you get top dol-

lar Even if yoursquore

not planning on

moving anytime

soon these strate-

gies can maximize

your homersquos value

and increase its

marketability

bull Sprucing up the

exterior If you

think yoursquoll have a

few years before

you move work on

your landscaping

now to give plants

time to mature

Look for easy-care

perennials such as hostas which multiply

on their own If you have less time you can

still achieve a quick makeover by power

washing paths and siding painting or up-

grading your front door and keeping the

lawn watered and weeded

bull Removing eyesores inside Some minor

adjustments can help buyers recognize

whatrsquos great about your home Swap out-

dated fixtures remove wallpaper and give

everything a deep clean Replacements

donrsquot have to be top of the line they just

need to eliminate hang-ups for potential

buyers

bull Improving the kitchenmdashto a point You

probably wonrsquot recoup the cost of a full

kitchen renovation but smaller projects such

as upgrading appliances and painting or

refinishing cabinets can modernize the

space

bull Refreshing rooms with neutral paint This is a time-honored tip for a reason

While seeing your favorite bold hues on the

walls makes you happy potential buyers

may not agree A fresh coat of neutral paint

can help them envision their own belong-

ings in the space

bull Focusing on energy efficiency The right

energy-smart upgrades can assure buyers

theyrsquore seeing an efficient home where util-

ity bills can be minimized Adding insula-

tion to the attic and walls can make a dra-

matic improvement in many homes Con-

sider the windows as well Adding a heat-

rejecting window film such as 3M Sun

Control Window Film can reduce cooling

costs and typically does not change the win-

dowsrsquo appearance Since the window film

can reject up to 99 percent of UV rays it

can protect the investment you made in

your hardwood floors rugs window treat-

ments furniture and artwork

Learn More

For further facts visit www3Mcom

homeimprovement

(NAPSI)mdashThere could be good news for

many households The garage can be so

much more than a storage room where you

hide your kidrsquos soccer cleats lawn mower

and old yearbooks With these five tips you

can make it as organized functional and

aesthetically pleasing as any room in your

house

1 For many the garage is the pri-

mary entry and exit point to the

home but it can also serve as a

terrific storage space for emergen-

cy supplies Check to make sure

your home emergency kit is up to

codemdashreplace batteries in flash-

lights and replenish your canned

food and medical supplies You

may not need them every day of

the year but itrsquos better to be safe

than sorry Also ensure that you

have backup power sources availa-

ble in the event of an outagemdasha

home generator and backup battery for your

garage door opener are proven solutions

that will help maintain accessibility and

functionality for your family no matter the

circumstance

2 While reorganizing take some time to

check your garage door Test the alignment

by disconnecting the door from the opener

once itrsquos disconnected you should be able

to lift the door easily with one hand If the

door is stuck or difficult to lift you should

call an authorized dealer for an inspection

Also be mindfulmdashif your garage door

opener was installed prior to 1993 itrsquos

probably time to have it replaced as it may

not be equipped with the latest safety fea-

tures such as photo eyes

3 When cleaning the garage homeowners

tend to think of horizontal spacemdashclearing

out boxes on the floor moving gardening

equipment and power tools over to the

sidemdashbut freeing up vertical space can be

just as important Instead of piling contain-

ers on the floor think about installing wall

shelves to maximize space If you want to

clear up additional overhead for a larger

car a hanger for bikes or other large pieces

of sporting equipment consider replacing

your overhead garage door opener

4 Yoursquove organized and upgraded your

garage but yoursquore not done yetmdashyou need

to be sure your garage is a safe place for

friends family and pets Store flammable

propane tanks outdoors and invest in a 5- or

10-pound fire extinguisher in case of emer-

gencies Lock up any other dangerous

chemicals

5 A good cleaning ultimately helps in-

crease convenience and peace of mind and

that premise can extend beyond organiza-

tional tips

Creating a clean functional space will pro-

vide the peace of mind you want and de-

serve You can turn your home into an or-

ganized retreat and your garage into a func-

tional space-saving area you can enjoy year

after year

Spring Cleaning 101 Find Extra Funds and Freedom By Decluttering Your Garage

How a few quick touch-ups can create added value to your

home

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 21

TRENDY PALETTE

(NAPSI)mdashSo many people are grilling out-

doors year-roundmdasheven when temperatures

dip below freezingmdashthat Weber Grills the

company that launched the grilling revolu-

tion more than 60 years ago has released its

top tips for hearty grillers who simply

wonrsquot give up the distinctive flavors that

only an outdoor grill can deliver

ldquoMore than half of grill owners grill year-

roundmdashand 35 percent grill when the

temperature drops below freezingrdquo

said Kim Lefko Executive Vice Pres-

ident AMERICAS Weber-Stephen

Products LLC ldquoOur annual Weber

GrillWatch Survey reveals the top

reason people brave the cold is be-

cause they feel everything tastes better

grilled They also tell us itrsquos because

they see grilling as an adventure itrsquos

lsquome timersquo and itrsquos lsquofootball seasonrsquordquo

Whether grilling for one or two or to

add some flair to your next party be sure to

bundle up on your way to the grill and arm

yourself with these essential tips from We-

ber

bull Plan on adding five to 10 minutes to the

normal time it takes to preheat your grill in

the warmer months

bull Even when itrsquos cold outside never grill in

an enclosed space that can trap deadly car-

bon monoxide such as inside a garage or

under an overhang

bull If yoursquore lookinrsquo you ainrsquot cookinrsquo Resist

the urge to lift the lid Repeatedly opening

the grill will let precious heat escape ulti-

mately increasing your grilling time

bull Use a thermometer to measure the internal

temperature of foods for delicious results

every time

bull Have backup fuelmdashcharcoal and pro-

panemdashon hand in the winter as the grill will

typically require more fuel than during the

warmer months

bull Grill what you know Cold weather is the

time to stick with the tried-and-true recipes

you know by heart to maximize efficiency

at the grill

bull Position gas grills so the wind is perpen-

dicular to the gas flow and not blowing the

flame down the burner tubes

bull Keep your grill covered to protect it from

the elements

bull Snow gloves are not barbecue gloves

Make sure you have on heat-resistant

gloves when operating your grill

For additional cold weather grilling tips

visit wwwwebercomweber-nationblog

how-to-grill-in-the-winter

Essential Tips For Year-Round Grilling

888-885-5552 inforbantrendsetterscom

URBAN TRENDSETTERS INTRODUCES

NEW APPS FOR RESTAURANTS amp MORE

22 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

HEALTH AND WELLNESS

by Bruce Johnson

heart attack survivor and news reporter-

anchor

(NAPSM)mdashldquoForty-two-year-old black

male probable heart attackrdquo To this day

the paramedicsrsquo words as they rushed me to

a Washington DC hospital ring in my

ears

It began as a normal Thursday cover-

ing news as a street reporter in the

toughest part of our nationrsquos capital

When the severe pain in my chest

began I tore open the top buttons of

my dress shirt and loosened my tie to

no avail After a few failed attempts

to shake off the pain I was rushed by

ambulance to the local hospital

As I was rolled into the emergency

room my shirt was cut off an IV

needle was stuck in my arm and

monitoring leads were stuck to my

chest I was given medication to dis-

solve any blood clots and restart

blood flow to my heart An electrocardio-

gram showed that I had had a type of heart

attack called ldquothe widow makerrdquo An artery

was abruptly and completely blocked Fifty

percent of patients who have this type of

heart attack die before they get to the hospi-

tal

My cardiologist was concerned I was

young to be having a heart attack and was

outwardly in good health

Two years before my heart attack with a lot

of help I had quit smoking and eliminated

all alcoholic drinks However my job as a

reporter for a top news station was inherent-

ly stressful I often grabbed fast food as I

tried to balance professional responsibilities

with family time It had all caught up with

me

Later that night my chest pain came back

and I was flown to another hospital where

an emergency angioplasty was performed to

widen the obstructed artery

I was in intensive care for several days be-

fore starting inpatient cardiac rehab Within

2 weeks I was walking and ready to go

home I continued my supervised cardiac

rehab as an outpatient for another 6 weeks

Determined to learn why I had my heart

attack and what I could do to prevent anoth-

er one I relied on what I did best research

and investigation I asked my family about

our history of cardiovascular disease I read

articles and listened intently when the nurs-

es and doctors explained about my blood

pressure pulse weight and medications I

worked with a nutritionist who told me that

if I ate mostly fresh fruits and vegetables

broiled fish and chicken and lower-fat

foods I could occasionally enjoy spare ribs

at family get-togethers

I had always been athletic before my heart

attack but I knew I needed an activity that

Hey Man Itrsquos Time We Have A Heart-to-Heart

Continued on Page 23

Bruce at work amp play

after surviving heart

attack

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 23

DIET FREE LIFE PROUD SPONSORS OF THE NEW UTS

FITS amp TRENDY MAGAZINE gave me control of my heart speed I start-

ed by running on a treadmill and then

moved my runs outside I listened to my

body but wasnrsquot afraid to push myself

I saw my doctors regularly to make sure

my heart was functioning at its best My

health care team was stunned by my recov-

ery often calling me a miracle which felt

great But not as good as knowing I was

living healthy tracking and controlling my

blood pressure and taking care of myself

Despite my progress I needed to prove to

myself that I was healthy Since running

had be come my passion I entered the

Marine Corps Marathon With clearance

from my doctor on October 22 2000mdash

eight years after my heart attackmdashI ran

262 miles When I crossed the finish line

I knew my heart attack hadnrsquot defeated or

defined me

I know I was spared My story could have

turned out differently and I am grateful for

this gift of life But do you know what

This could be you Heart disease remains

the leading cause of death in America

If you learn anything from my story I

hope itrsquos that YOU have to take care of

yourself and your heart No one else can

do it for you During American Heart

Month and all through the year make

your heart a priority Know your blood

pressure and keep it in control Donrsquot

smoke Eat less fatty salty and greasy

food and more fruits and vegetables Make

an appointment with your doctor Free

resources and information are available

from Million Hearts at

http1usagov1AU65x6 Take it from

me taking action today could save your

life tomorrow

HeartmdashContinued From Page 22

24 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

BEAUTY AND FASHION TRENDS

Inspiring Beauty 50 Years of Ebony Fashion Fair

The first-ever exhibition on the Ebony

Fashion Fair Inspiring Beauty explores the

50-year history of the charity fashion spec-

tacle that redefined the concepts of beauty

style and empowerment for African Ameri-

cans by examining the history of the show

and its director and producer Eunice W

Johnson

Inspiring Beauty showcases nearly 100 ob-

jects including ensembles and accessories

displayed on fully stylized mannequins to

recreate the runway experience as well as

archival photographs video and Johnsonrsquos

personal effects to tell the full story of these

unparalleled events At the center of this

dynamic show are the stunning gowns

feathered coats and statement designs seen

in the 40 garments selected from a collec-

tion of thousands Johnson amassed in five

decades

Works by designers including Stephen

Burrows Christian Dior Christian La-

croix Bob Mackie Missoni Jean Patou and Sarli illustrate themes of vision inno-

vation and power as exemplified by John-

sonrsquos entrepreneurial spirit flair for fash-

ion and philanthropic goals as co-founder

of Johnson Publishing Company publisher

of Ebony and Jet magazines

Exhibition highlights include garments

from fashion greats such as Valentino

Pierre Cardin and Alexander McQueen

for Givenchy before they reached world-

renowned status An Yves Saint Laurent

lsquoPicassorsquo cocktail dress Nina Ricci even-

ing ensemble of a shirred jumpsuit and ruf-

fle coat Karl Lagerfeld for Chloeacute beaded

gown Vivienne Westwood animal print

evening gown and Emanuel Ungaro two

piece bridal gown are examples of the spec-

tacular trends of fashion and attitude of

style

Developed by the Chicago History Museum

in cooperation with Johnson Publishing

Company Inspiring Beauty offers an un-

precedented multisensory experience to

visitors who have never attended an Ebony

Fashion Fair as well as reconnects those

who experienced it first-hand

TOUR SCHEDULE Museum of Design Atlanta GA

October 18 2014 ndash January 4 2015

Milwaukee Art Museum WI

February 5 2015 ndash May 3 2015

Minnesota History Center St Paul MN

May 22 2015 ndash August 16 2015

Charles H Wright Museum of African

American HIstory Detroit MI

September 18 2015 ndash January 3 2016

Memorial Art Gallery of the University

of Rochester NY

January 30 2016 ndash April 24 2016

Bellevue Arts Museum WA

May 20 2016 ndash August 12 2016

The George Washington University Mu-

seum and The Textile Museum Wash-

ington DC February 10 2017 ndash June 4 2017

Eunice Johnson at work 1970 Photo

courtesy of Johnson Publishing Compa-

Eunice Johnson with designer Yves

Saint Laurent 1972 Photo courtesy of

Johnson Publishing Company LLC

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 25

ldquoMaking pretty faces is my specialty

Sara King

Professional Makeup Artist

614-900-1033 wwwstyleseatcomsarakingbeauty

Special

Events

Free-Lance

Make-Up Parties

BEAUTY amp FASHION TRENDS

Available at DrsquoAndrearsquos Hair Studio

DrsquoAndrea Brown Master Designer

2151 E Dublin Granville Road Suite F

Columbus OH 43229 P 614-636-2298

5 STAR HAIR MAYVEENCOM

Natural Straight

Deep Wave

Curly Wave

Loose Wave

FREE BUSINESS OPPORTUNITY

CALL TODAY

If yoursquore like me yoursquove got a random col-

lection of carrier and essential oils some-

where in your beauty arsenal If yoursquore like

me said random collection of essential and

carrier oils is mostly just sitting there col-

lecting dust and taking up space on your

shelves Many of us aspire to be gung-ho

DIY mixtresses in our down time but life

doesnrsquot always have that in store for us In

fact sometimes we buy products we donrsquot

need and make aspirational plans that wersquore

going to learn how to use them That

doesnrsquot always happen Irsquom here to help

you sift through the clutter

First things first ndash let me introduce you to a

recipe book you should check out ndash Natural

Beauty Alchemy Make Your Own Organic

Cleansers Creams Shampoos Serums

Balms and More Itrsquos written by fabulously

named licensed pharmacist and expert

healthcare professional Fifi M Maacaron

and features more than 100 easy to follow

recipes for skin and body IMO itrsquos pret-

ty light on hair recipes but it offers helpful

and simple recipes for bellas who want to

make their own toner or serum or even per-

fumes from essential oils With permission

from the publisher I got access to a few

exclusive recipes ndash you gotta get the book

for the rest I specifically requested the

breakdown for the ldquo3-in-1 Lazy Blendrdquo ndash

you KNOW I love a good multi-use prod-

uct A DIY multi-use product SOLD

Herersquos the breakdown courtesy of The

Countryman Press

3-in-1 Lazy Blend ndash Makeup Remov-

er Toner amp Night Oil

What could be better than a makeup remov-

er that is also a toner and an anti-aging

night oil all in one bottle This formula

softens the skin and nourishes it While the

composition of jojoba oil is very close to

that of the skinrsquos own lipids and it doesnrsquot

clog pores wheat germ oil is rich in vita-

mins and minerals that prevent aging

Chamomile tea and rose water are extreme-

ly skin friendly and help alongside glycer-

in balance moisture levels Keep this oil-

water mix handy especially when you have

little time and energy left at the end of the

day

INGREDIENTS 2 ounces (60 ml) rose water

1 tablespoon almond oil

1 tablespoon jojoba oil

1 tablespoon wheat germ

1 ounce (30 ml) chamomile tea (at room

temperature)

1 teaspoon glycerin

5 drops vitamin E oil

Note You can substitute witch hazel for

rose water in case of oily skin

INSTRUCTIONS 1 Mix the above ingredients adding one at

a time Shake well and then transfer to a

spray bottle

2 Shake vigorously to disperse oil droplets

before spraying onto a cotton disc or ball

Wipe the face and neck repeating if neces-

sary to remove makeup completely

3 You do not need to rinse or follow with a

toner or night oil because this formula does

it all

4 Store the bottle in a cool place away from

sunlight and heat

Try This DIY Beauty Recipe ndash the 3-in-1 Makeup Remover Toner amp Night Oil

By Patrice Grell Yursik

Founder Afrobellacom

26 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

ARTS AND ENTERTAINMENT

NEW YORK NY and UNIVERSAL CITY Calif ndash The biggest names in en-tertainment will bring the music of the iHeartRadio app to life on Sunday March 29 for the second edition of the iHeartRadio Music Awards hosted by Oscar and Grammy award winning actor and musician Jamie Foxx The event will air live on NBC from 8-11 pm ETPT from the historic Shrine Auditorium in Los Angeles and will be broadcast sim-ultaneously on iHeartMedia stations na-tionwide and across the iHeartRadio

digital music platform

The three hour telecast will truly reflect Americarsquos favorite music and will show-case the yearrsquos most popular artists and songs determined by the iHeartRadio Chart and fan voting through iHeartRa-dio stations nationwide The evening will include performances by Rihanna Iggy Azalea Sam Smith Madonna Ja-son Aldean Jamie Foxx Meghan Trai-nor Jason Derulo Jennifer Hudson Kelly Clarkson Snoop Dogg Nate Ruess Alesso and Florida Georgia Line

along with appearances from Taylor Swift and more This yearrsquos iHeartRa-dio Music Awards will also feature un-

expected collaborations from some of

the top names in music

ldquoThis is the night we celebrate the big-gest songs and artists we played for fans on our iHeartRadio stations across America and on the iHeartRadio app over the past year along with a look at whats coming in 2015rdquo said John Sykes President of Entertainment En-terprises for iHeartMedia Inc ldquoAnd who better to host than both a Grammy win-ning musician and Oscar winning per-former Jamie Foxx This is going to be an amazing star packed Sunday night of

music on NBC

ldquoIrsquom so excited that Jamie Foxx is taking the reins at this yearrsquos iHeart awards He is the perfect choice to lead this extraordinary night of music and celebrity artists said Paul Telegdy President Alternative and Late Night

Programming NBC Entertainment

2014 was such an incredible year for so many artists across different genres so

its great to see them get the recognition they deserve said Tom Poleman Pres-ident of National Programming Platforms for iHeartMedia Whether theyre new to the scene or industry veterans each artists journey is exciting to follow from their first radio spin to their first

iHeartRadio Music Award nomination

The iHeartRadio Music Awards is the night in music where the indus-tryrsquos top artists get to shine in a relaxed and fun atmosphere and celebrate their own achievements as well as those of their peersrdquo said Ian Stewart President of Done +

Dusted Inc

Category finalists for the iHeartRa-dio Music Awards were announced on February 4 with 2014 iHeartRa-dio Innovator Award winner Pharrell Williams making a special appear-ance on NBCrsquos TODAY show to

reveal this yearrsquos Artist of the Year nomi-nees Social voting through iHeartRadio stations nationwide for the Best Lyrics Best Fan Army and Renegade catego-ries will run through Friday March 20 Category finalists (by alphabetical order) are

JAMIE FOXX TO HOST IHEARTRADIO MUSIC AWARDS LIVE ON NBC Sunday March 29 (8-11 PM ETPT)

Rihanna Iggy Azalea Sam Smith Taylor Swift Madonna Jason Aldean Jamie Foxx Meghan Trainor Jason Derulo Jennifer Hud-son Kelly Clarkson Snoop Dogg Nate Ruess Alesso and Florida Georgia Line

Continued on Page 27

Jamie Foxx

Rihanna

Snoop Dogg

Jennifer Hudson

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 27

EVENTS

The Urban Trendsetters List of 2015 Media Sponsorship is GROWING NATIONALLY amp FAST

Events Include but NOT limited to

Whorsquos Who Publishing Book Unveiling Receptions for Atlanta GA other city announcements soon

The African American Male Wellness Walk Atlanta Detroit Washington DC Niagara Falls

2015 Champions of Diversity and Career town Network Career Fair-Columbus OH and Atlanta GA

The African American Film Festival-New York City

FOR MORE INFORMATION ON ADVERTISING SPONSORSHIP OR VENDOR OPPORTUNITIES LOG ONTO WWWURBANTRENDSETTERSCOM EVENTS

CALL Mykayla Bryant or Sharon S Gordon at 888-885-5552

EMAIL mykaylaurbantrendsetterescom or Sharonurbantrendsetterscom

Artist of the Year

Ariana Grande

Iggy Azalea

Luke Bryan

Sam Smith

Taylor Swift Song of the Year

All About That Bass - Meghan Trainor

All of Me - John Legend

Happy - Pharrell Williams

Shake It Off - Taylor Swift

Stay With Me - Sam Smith Best Collaboration

Bang Bang - Jessie J + Ariana Grande + Nicki Minaj

Dark Horse - Katy Perry featuring Juicy J

Fancy - Iggy Azalea featuring Charli XCX

Problem - Ariana Grande featuring Iggy Azalea

Talk Dirty - Jason Derulo featuring 2 Chainz

Best New Artist

Bastille

Cole Swindell

Iggy Azalea

Meghan Trainor

Sam Smith Country Song of the Year

Bartender - Lady Antebellum

Burnin It Down - Jason Aldean

Dirt - Florida Georgia Line

Give Me Back My Hometown - Eric Church

Play It Again - Luke Bryan Hip HopRampB Song of the Year

Dont Tell Em - Jeremih featuring YG

Drunk in Love - Beyonceacute featuring Jay Z

Flawless - Beyonceacute

Loyal - Chris Brown featuring Lil Wayne and Tyga

New Flame - Chris Brown featur-ing Usher and Rick Ross

Dance Song of the Year

Animals - Martin Garrix

Blame - Calvin Harris featuring John Newman

La La La - Naughty Boy featuring Sam Smith

Summer - Calvin Harris

Waves - Mr Probz

Alternative Rock Song of the Year

Come With Me Now - KONGOS

Do I Wanna Know - Arctic Mon-keys

Fever - The Black Keys

Something From Nothing - Foo Fighters

Take Me to Church - Hozier Best Lyrics

All of Me - John Legend

Blank Space - Taylor Swift

Counting Stars - OneRepublic

Habits (Stay High) - Tove Lo

Stay With Me - Sam Smith

Thinking Out Loud - Ed Sheeran

Best Fan Army

5SOSFAM - 5 Seconds of Summer

Arianators - Ariana Grande

Bey Hive - Beyonceacute

Team Breezy - Chris Brown

Sheerios - Ed Sheeran

Church Choir - Eric Church

Directioners - One Direction

Selenators - Selena Gomez

Mendes Army - Shawn Mendes

Swifties - Taylor Swift Renegade Award presented by the All New 2015 Jeep Renegade

Brantley Gilbert

Charli XCX

Hozier

Iggy Azalea

Meghan Trainor

This year the iHeartRadio Music Awards is partnering with the Jeep brand to pre-sent the first-ever ldquoRenegade Awardrdquo The ldquoRenegade Awardrdquo celebrates emerging standout artists who have bro-ken boundaries while staying true to themselves These artists defy conven-tion to create new musical lanes that are distinctly their own They are authentic and passionate with the talent to stretch the limits and do something extraordi-

nary

The iHeartRadio Music Awards will be executive produced by John Sykes Tom Poleman and Liz Kelly of iHeartMedia along with Ian Stewart and Hamish Hamilton of Done and Dusted Inc who will also produce the show for NBC Stu-

dios Hamilton will also direct

Proud partners of this yearrsquos events in-clude the All New 2015 Jeep Renegade

and Taco Bellreg

For breaking news and exclusive iHeartRadio Music Awards content visit iHeartRadiocomawards or follow the social buzz on Twitter Facebook Insta-

gram and Google +

IHeart - Continued From Page 25

ARTS AND ENTERTAINMENT

28 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

TRAVEL TRENDS

FOR VENDOR AND SPONSORSHIP INFORMATION CONTACT SHARON S GORDON 888-885-5552

(NAPSI)mdashFor those looking to take an

upscale road trip but who want to get the

most for their money there are several tips

and tricks to keep in mind when planning a

getaway

Time Your Trip-If your dates are flexible

try traveling to your selected destination

during its off-season Hotels often drop

their rates to attract business when crowds

thin out and you can score a great deal

while avoiding a tourist rush Try a moun-

tain destination before ski season is in full

swing or a famous site such as the Grand

Canyon on a weekday during the school

year

Take Advantage of Luxury Partnerships-

Luxury brands often partner to provide their

customers with added value To take your

road trip up a notch from the moment you

pull out of your driveway a special edition

Crafted Line of vehicles from Lexus comes

equipped with a beautiful two-piece set of

tailor-made Tumi luggage The Lexus

Crafted Line features an Ultra White exteri-

or with Obsidian door handles side mirrors

and grille Eye-catching seats contrast

stitching headrests and door panels are

either two-tone BlackScarlet or Black

Cabernet Models include IS 250 F SPORT

LS 460 F SPORT and GS 350 F SPORT in

RWD and AWD RX 350 AWD F SPORT

and ES 350

The limited edition Tumi duffel bag set was

specifically designed to match the vehicles

for grille-to-trunk coordination Lexus own-

ers can find additional pieces of this origi-

nal luggage set and other exclusive offers at

LexusDriverscom A Meguiarrsquos New Car

Care Kit is also included as another extra

bonus for Crafted Line owners

Search for Package Deals-Regardless of

when you travel try to look for a hotel of-

fering a package deal to capitalize on your

travel investment Many upscale hotels of-

fer credit toward their on-site restaurants

bars or spas when you book in advance

online Hotels in areas such as Napa Valley

or other wine country destinations may

partner with nearby wineries to offer its

guests exclusive deals on tastings and tours

For example The Allison Inn amp Spa in Or-

egonrsquos Willamette Valley offers Lexus

owners the chance to sample three distinc-

tive local wines and receive a complimen-

tary bottle of their favorite The resort also

has an on-site fleet of Lexus vehicles avail-

able for guests to drive eliminating the

need for a rental car

Take the Scenic Route-The great thing

about road trips is that you can skip the

crowded expensive attractions and enjoy

the view from the comfort of your car seat

And all passengers will be happy to spend

more time taking in free scenic sites along

the way Take advantage of natural wonders

and roadside attractionsmdashsuch as New

Yorkrsquos scenic Finger Lakes region or

kitschy Route 66 sitesmdashwhenever possible

With these tips and tricks and a little ad-

vance planning yoursquoll save time and money

while elevating your road trip Find out

more at wwwLexuscomcraftedline

Elevate Your Next Road Trip By Seeking Out Added Value

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 29

AUTO TRENDS

When The Check Engine Light Is On Donrsquot Ignore It

Donrsquot take this lightly One of the most

vital signals of an improperly functioning

vehicle is the check engine light and when

illuminated it alerts the driver to a variety

of existing potential problems Neverthe-

less vehicle checkups

during car care events

throughout the country

reveal that the check en-

gine light is on in nearly

one out of 10 vehicles

Some common malfunc-

tions that can cause the

check engine light to illu-

minate include a faulty

oxygen sensor mass air-

flow sensor or spark

plugs and wires If the light flashes the

condition is more critical and must be

checked immediately to prevent severe

damage which may include catalytic con-

verter damage

ldquoWhen the check engine light comes on it

means that a vehicle system such as the

ignition fuel injection or emission control

is not operating properly even if the vehicle

appears to be running normallyrdquo explained

Rich White executive director Car Care

Council the source for the ldquoBe Car Care

Awarerdquo campaign promoting regular vehi-

cle care maintenance and repair

ldquoA glowing check engine light doesnrsquot

mean you have to immediately pull the car

to the side of the road but it does mean you

should get the car checked out as soon as

possible Ignoring the warning light could

result in costly repairs At the very least the

light could alert you to an engine problem

that is negatively impacting fuel economyrdquo

he added

When scheduling service make sure the

automotive shop that examines your vehicle

has professional technicians who are trained

and certified in OBDII diagnosis and repair

The technician will connect your vehiclersquos

computer system to a diagnostic scan tool

which will indicate why the light was acti-

vated

At the same time the technician can ana-

lyze idle speed throttle response engine

temperature fuel system pressure manifold

vacuum exhaust emission levels and many

other key indicators Once the problem is

fixed the carrsquos computer is reset to initiate

its release process The technician should

then be able to tell you what needs to be

done and discuss potential warranty cover-

age and further testing if necessary

For a free ldquoCar Care Guiderdquo or for further

information visit wwwcarcareorg

Donrsquot be in the dark

about your enginersquos

problem when the check

30 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

Christa Payne Area Manager 614-778-1958

christapayneaolcom Undercoverwearcomchristapayne

Call me to book your Special Girls Night Party

Business Opportunity

Changing Womenrsquos Lives

REGISTER YOUR BUSINESS IN OUR ONLINE BUSINESS DIRECTORY FREE AT WWWURBANTRENDSETTERSCOM UTS BIZ LIST

ARE YOU A TRENDSETTERS

Urban Trendsetters wants to spotlight you and your busi-

ness

Send your us your photo and brief introduction to Sha-

ronurbantrendsetterscom Subject Business Spotlight

SELL YOUR STUFF

UTS Classifieds

All print classified ad will get

FREE placement online

One Week $25 Two Weeks $40 One Month $75 Includes 1 photo up to 500 characters

Call Urban Trendsetters

Today

Your ad could be here for as low as

a $150 investment

Call Urban Trendsetters Today

888-885-5552

Urban Trendsetters Business Directory

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 31

FINANCIAL ADVISOR

Registered Investment Advisory Firm is

currently expanding throughout

Ohio We are in search of Independ-

ent Investment Advisor Representatives

Must be self-motivated professional and

willing to take direction If you have a

financial or insurance back round we

encourage your response We work with

Globally Recognized Money Manag-

ers Strong Ethics and complete transpar-

ency with clients relationships is essen-

tial Please contact Hardiman Invest-

ment Management Inc 614-209-

9748 or submit a resume via e-mail to

FREELANCE WRITERS

Do you love to write Urban

Trendsetters is growing and we

are looking for writers

If you are good writer love con-

necting with people and enjoy relay-

ing empowering information UTS is

the place for you Contact Sharon S

Gordon at 888-885-5552 for more

information or send email to in-

fourbantrendsetterscom

CLASSIFIEDS UTS Online Classifieds The Urban Trendsetters allow our customers the opportunity to submit their classified ads and pay online You may add photos videos and links to your classified ads You may also choose to upload current display ad As with our coupons our classified ads are available in print online via e-blast in our weekly top classified blast as well as front page top classified listing feature on our website

MEDIA SALES

Earn Extra Income for the Holidays

Urban Trendsetters wants to increase your

sales staff We offer a variety of media ser-

vices and we serve many different industries

If you are a professional individual seeking

unlimited income potential give us a call to-

day at 888-885-5552 or email

salesurbantrendsetterscom NO EXPERIENCE NECESSARY

Have you tried that crazy wrap thing

We NEED Distributors NOW The It Works Ultimate Body applicator is a first to market product like NOTHING you have ever seen before The Ultimate Body

Applicator is a all natural non woven cloth that is site specific ANYWHERE you place is its going to TONE TIGHTEN and FIRM in

as little as 45 minutes Reduces the appearance of cellulite and varicose veins No its not water weight loss No it wont come back over

night and YES IT WORKS Donrsquot believe Try if for YOURSELF Call Mykayla Bryant Diamond Director at 937-532-8295

UTS FREE CARD

Ever wondered how your business could

profit from a Pre-Paid Card and the PPC

industry Contact UTS Free today at

614-526-8871 or email

utsfreecardgmailcom

Urban Trendsetters and Career Town Network Host STEM

Virtual Career Fairs

The purpose of this conference is to follow the governments lead in its STEM or Educate to Innovate model Our 4 goals are

1 Bring more awareness and emphasize the importance of in our educa-

tion system and encourage students to pursue degrees and careers in

STEM

2 Create more teachers and educators in the STEM areas

3 Create more diversity and careers in STEM for women and minorities

4 Create and develop relationships between corporations colleges uni-

versities and educators that will provide more positions of internships for

For Registration Vendor and Sponsorship Opportunities and Information

Call 888-885-5552 Email

Sharonurbantrendsetterscom wwwurbantrendsetterscom

Register for Your FREE Career Town Account

March- Celebrating Women of Diversity

AprilmdashHealthcare May-Internship amp Summer Opportunities HBCU

This series of career fairs will allow recruiters and job seekers to interact

one on one from the comfort of office and home Each week is dedicated

Logistics amp Warehouse Professional Healthcare and STEM

Classified Ads

$25 amp up

Your Ad

Could Be

HERE

32 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

Urban Trendsetters is YOUR NEW Online Marketing Department

SECURE YOUR ACCOUNTS TODAY Urban Trendsetters Brand Establisher amp Booster

Call 888-885-5552 for a FREE Consultation

The next most important things to secure for your brand after acquiring your domain name are the account names and profiles

on social media blogs and local directories

We all know that it is optimal to have a domain name that exactly matches your brand name or business name The same is true for

your account names as well as the URLs of your profiles on social media blogs and directories Your accounts on Web

properties are part of your brand presence and so securing your accounts

Establishing your accounts with optimal branding is of great

importance

ALL FOR $799

Page 13: March 2015 Women's History Month

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 13

Donrsquot Miss These Government Deadlines

(NAPSI)mdashWhen it comes to the federal

government getting what you need and

meeting your obligations some dates and

times can be particularly important Herersquos

a look at a few you should know

1 Selective Service Enrollment Every

man is required by law to register with the

Selective Service System within 30 days of

his 18th birthday By registering on time he

stays eligible for federal student loans and

grants many state and municipal jobs fed-

eral job training Workforce Investment Act

programs and US citizenship for immi-

grants He can even submit his information

early at 17 then at 18 he will automati-

cally be registered

Failure to register will delay men from be-

coming citizens until age 31 and can also

result in fines and prison sentences of up to

five years

Many find the easiest and fastest way to

register is to register online at

wwwsssgov In addition Selective Service

ldquomail-backrdquo registration forms are available

at any US post office and some high

schools have a staff member or teacher

appointed as a Selective Service Registrar

2 Pell Grants and student aid Federal

Student Aid provides grants loans and

work-study funds to students attending col-

lege or career school Virtually all men

must register with Selective Service to be

eligible To get the money for which you

qualify you have to meet federal and state

deadlines and your colleges may also have

a deadline Go to httpsfafsaedgov

deadlineshtm Enter your legal residence

and the school year for which you are ap-

plying for student aid Then click View

Deadlines

Generally the earlier you apply the better

3 Health Care February 15 is the deadline

for open enrollment After that you can

only get coverage if you qualify for a spe-

cial enrollment period a 60-day period

following a qualifying life event such as a

change in family status (for example birth

of a child or marriage) or loss of other

health coverage Job-based plans must pro-

vide a special enrollment period of 30 days

You can learn more at

wwwhealthcaregovmarketplace-

deadlines

4 Medicare The Initial Enrollment Period

begins three months before your 65th birth

month and ends three months after your

65th birth month for a total of seven months

(including your birth month) If you miss

this deadline you may have to pay penal-

ties on your monthly premiums More in-

formation is at wwwmedicaregov

Keep these facts and dates in mind to get

your due from the government programs

your taxes support

FAMILY TRENDS

9 Making Loving In The Grown Zone a

national bestseller will strike a tremen-

dous blow on behalf of those who believe

in truly healthy lasting life-affirming

love Itrsquos true Sex sells which is why some

many of us have been brainwashedmdashnot

only by books (with the 50 Shades trilogy a

notable example) but movies music tele-

vision and advertisingmdashto believe that

love is about sex and objectification Put-

ting books like Loving In The Grown Zone

on bestseller lists will show that the need

for healthy love is greater and deeper than

the demand for just sex

We hope that at least one of the above rea-

sons is enough to inspire you to not only

read and share our book but to join our

Grown Zone mission of helping people to

choose ldquoMore Self-Love Better Decisions

and Healthy Relationshipsrdquo (We invite you

to share your own reasons in the comment

section for this post) We are eternally

grateful to those who share our commit-

ment to helping people achieve success

without the mess and to always make the

next decision better We invite everyone as

always to lovemdashand lovemdashin the Grown

Zone If you look forward to celebrating

Excerpted from Loving In The Grown

Zone A No-Nonsense Guide to Making

Healthy Decisions in the Quest for Loving

Romantic Relationships of Honor Esteem

and Respect by Zara D Green and Alfred

A Edmond Jr (Balboa Press) Learn more

about the book at Lov-

ingInTheGrownZonecom

The Grown Zone Continued from Page 10

888-885-5552

JOIN THE UTS

NATION

TEXT 95577

UTSNOW

Newsletter

Event Updates

FREE STUFF

14 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

DIVERSITY TRENDS

Career Town Network Announces 5th Annual Ohio Champions of Diversity Awards Career Fair

Columbus Ohio ndash Career Town Networks

announced that they will host the 5th Annu-

al Ohio Champions of Diversity Awards

Luncheon Career Fair and Workshops on

September 23 amp 24 2015 at the Aladdin

Shrine Event amp Conference Center 3850

Stelzer Road in Columbus Ohio

Over the past 4 years The Ohio Champions

of Diversity Awards has worked in partner-

ship with The Ohio Conference NAACP

representing over 70 Chapters Statewide to

bring ALL Diverse communities together to

celebrate our accomplishments and dedica-

tion to diversity The Ohio Champions of

Diversity Awards is proud to be the First

and Only Awards program in Ohio that

recognizes the diverse efforts of individuals

and corporations

Created by Ohio publishing legend Amos

H Lynch Sr and his nephew Orville

Lynch who also created the annual Martin

Luther King Jr Breakfast in Columbus

Ohio the Ohio Champions of Diversity

Awards are designed to highlight and rec-

ognize the contributions of individuals and

corporations with 500 or more employees

who demonstrate outstanding efforts in Di-

versity Leadership Development Supplier

Workforce and Community Outreach This

year the awards will also include a Diversi-

ty Small Business Award

The Ohio Champions of Diversity Awards

is truly an inclusive event that represents all

persons including African American His-

panic Asian Somali LGBT Disabled

Veterans Emerging and general market

communities said Orville Lynch Founder

Career Town Networks The Ohio Cham-

pions of Diversity Awards program is a

unique one of a kind Annual 2 Day event

that includes an Awards Luncheon and an

on line and in person Career Fair Student

Career Day Panel Discussions and Work-

shops continued Lynch

The Ohio Champions of Diversity Awards

Luncheon is put together and run by All

Ohio Small Minority owned and operated

Businesses that include Career Town Net-

works Spencer 4Higher Media

Whitehouse Media Group T Communica-

tions Black Central Creative and Urban

Trendsetters Media The monies generated

for the Ohio Champions of Diversity

Awards go towards hosting the event and

ldquoStay In Ohiordquo with partial proceeds bene-

fiting the Ohio Conference NAACP and

other diverse non profit organizations

In order to continue to recognize celebrate

and honor Ohiorsquos leaders and corporations

we invite All Ohio communities and busi-

nesses to join us for the 5th Annual Ohio

Champions of Diversity Awards Luncheon

Career Fair amp Business Expo on September

23-24 2015 being held for the last time in

the Beautiful Aladdin Shrine Event amp Con-

ference Center before they close their doors

for good

For more information tickets vendor or

sponsorships contact Sharon S Gordon of

Urban Trendsetters Media at 888-885-5552

or email Sharonurbantrendsetterscom

Watch the Champions of Diversity Promo-

tional Video Online HERE

By Brenda D Spencer

WASHINGTON -- The US Small Busi-

ness Administration (SBA) will launch an

18 state road tour joined by 11 fellow fed-

eral agencies in the SBArsquos Small Business

Innovation Research (SBIR) and Small

Business Technology Transfer (STTR) pro-

grams

The SBIR Road Tour ldquoSeeding Americarsquos

Future Innovationsrdquo is a nationally focused

outreach initiative targeting advanced tech-

nology communities including women-

owned and minority-owned small business-

es in states that have underutilized funding

opportunities through these programs To-

day the agency is launching information on

the tour through wwwsbirgov and will also

launch a blog that will be active up through

the end of the tour in late August

ldquoThe SBA oversees Americarsquos largest seed

fund for small businesses in the STEM

fields The SBIR and the STTR programsmdash

allocates $25 billion a year to small inno-

vators By reserving a specific percentage

of federal RampD funds for smaller firms

Uncle Sam encourages domestic small busi-

nesses to engage in high-growth priorities

and build a strong national economy SBIR

recipients have created breakthroughs in

nanotechnology robotics mobile commu-

nications genetic therapies clean energy

and spacerdquo said Administrator Maria Con-

treras-Sweet

ldquoThe Presidentrsquos 2015 budget embodies the

Administrationrsquos ongoing commitment to

investments in job creation and economic

growth specifically through targeted in-

vestments in science technology and inno-

vation Through this tour we will educate

more small business innovators on how to

take advantage of these programs so that

their entrepreneurial spirit and our invest-

ment drives the next new big technological

breakthroughrdquo said Contreras-Sweet

SBA Promotes Innovation and Technology with National Road Tour

Continued on Page 17

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 15

National Society of Black Engineers amp American Society of Civil Engineers Join Forces to Develop and Retain Next-Gen African-American Engineers

Washington DC mdash The National Society

of Black Engineers the largest student-

governed engineering organization in the

country and the American Society of Civil

Engineers announced their renewed strate-

gic partnership in a ceremony on Feb 24 at

the National Academy of Sciencesrsquo Great

Hall in Washington DC The organiza-

tionsrsquo leaders signed a memorandum of

understanding (MOU) committing to com-

bine their resources and expertise to in-

crease the retention representation and de-

velopment of African-American civil engi-

neers in the US workforce

ldquoNSBE recognizes that it cannot fulfill its

mission without strategic partnerships

with the US engineering communityrdquo

said NSBE National Chairperson Sossena

Wood ldquoThis MOU with our first strategic

partner the American Society of Civil

Engineers is another major step toward

supporting our members building our

organizations growing the number of

underrepresented engineers and accom-

plishing much for the US engineering

professionrdquo

ldquoAs leading engineering professional so-

cieties ASCE and NSBE are uniquely

and strategically positioned to address the

US engineering workforce and innova-

tion challenges our nation facesrdquo said

ASCE President Robert D Stevens

PhD PE FASCE ldquoThis MOU repre-

sents the collaborative actions ASCE and

NSBE are undertaking to attract develop

and retain current and future black civil

engineersrdquo

According to the US Bureau of Labor Sta-

tistics in 2013 African-Americans repre-

sented 55 percent of the countryrsquos engi-

neering workforce and 54 percent of the

civil engineering workforce The statistics

also showed that African-Americans repre-

sented only 34 percent of college students

who earned a bachelorrsquos degree in civil

engineering and 33 percent of those earn-

ing a masterrsquos degree in the same discipline

Under the terms of the MOU NSBE and

ASCE will offer reciprocal memberships

co-sponsor frequent professional develop-

ment continuing education mentoring and

leadership development programming and

promote and support student and local

chapter collaborations The organizations

will also engage in large-scale efforts aimed

at promoting awareness and interest in engi-

neering careers such as an upcoming

IMAX film and educational project ndash

DreamBig (wwwdreambigfilmorg)

Strategic Partnership Leaders of the National Society of Black Engineers (NSBE) and the

American Society of Civil Engineers (ASCE) sign a memorandum of understanding before the

Charles Stark Draper Awards Dinner at the National Academy of Sciences in Washington DC

(left to right) ASCE Executive Director Thomas W Smith III ASCE President Robert D Ste-

vens NSBE National Chair Sossena Wood and NSBE Executive Director Karl W Reid

SBIR and STTR programs bring together

several federal agencies to promote innova-

tion and research around many different

areas of priority For example current

awards support the Administrationrsquos com-

mitment to Alzheimerrsquos disease and other

neuroscience priorities and Brain Research

through Advancing Innovative Neurotech-

nologies (BRAIN) Initiative

Each SBIR Road Tour stop will be hosted

by a local organization committed to sup-

porting technology-based entrepreneurship

and will provide attendees with a face-to-

face opportunity to talk directly to federal

agency program managers and decision

makers

The first series will take place the week of

March 23rd with stops in Louisville Ken-

tucky Nashville Tennessee Atlanta Geor-

gia and Columbia South Carolina The

next stops in the tour during the week of

April 27th are Long Beach Mississippi

Ruston Louisiana Oklahoma City Oklaho-

ma Wichita Kansas and Columbia Mis-

souri Additional tours will hit the north

central and northwest regions Small tech-

nology firms innovators scientists or re-

searchers seeking more information on the

SBIR Road Tour including a listing of all

states to be visited should go to

wwwsbirgov

The highly competitive SBIRSTTR pro-

grams provide the needed impetus for many

advanced technology firms to move from

ideation to commercialization and support

this nationrsquos innovation driven economy

Since the programsrsquo inception there have

been over 150000 awards totaling about

$40 billion that have helped this nationrsquos

innovators de-risk technology and keep the

nation competitive The SBIRSTTR pro-

grams have provided seed funding to com-

panies including Qualcomm iRobot Sy-

mantec and Genzyme

For more information about SBIRSTTR

programs please visit wwwsbirgov

SBIRSTTRmdashContinued from Page 16

RESOURCE SPOTLIGHT BDPA (Black Data Processing Associates) is a non-

profit organization of professionals working in or having interest in the Computer

Science and Information Technology Fields httpsbdpasite-ymcom

DIVERSITY TRENDS

16 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

Successful Sistarsquos To Seek For Business and Personal Success

Black women represent one of the wealthi-

est and most influential demographics on

the planet We are extremely goal-oriented

and career-driven and we are very entre-

preneurial We are more likely to start a

business be successful in business create

jobs and give back to our communities

Many women today are using the internet

as a way to stay connected through social

media network with professionals and start

a new business

During Womenrsquos History Month we wanted

to celebrate Black women who have decid-

ed to develop their careers by producing

online businesses conferences and expos as

well as women only membership sites that

empower and motivate other women by

helping them succeed in life family and

business

Developing a product producing a website

marketing the website and monetizing your

talent is only the beginning to succeeding

online Research the women events and

organizations represented and maybe you

will discover your passion create a new

avenue for wealth and become a Successful

Sista yourself

The goal of Dr Venus Opal Reese is to

teach purpose-driven high-achieving entre-

preneurial Black Women how to identify

monetize and leverage their worth by trans-

forming mindsets creating inspiring and

Rosettarsquos speeches and workshops are

inspiring interactive and informative

designed to help participants take imme-

diate action

Dr Venus Opal Reese

Defy Impossible Business Coach

wwwdefyimpossiblecom Rosetta Thurman

Happy Black Woman

wwwhappyblackwomancom

Sharvette Mitchell

Talk Radio amp Media Coach

wwwsharvettecom

The Sharvette Mitchell Radio Show

features various guests that include

celebrities artists authors small busi-

ness owners public speakers consult-

ants media personality and other influ-

ential people Our goal to motivate

excite and influence

Deborah Owens is hailed as thought leader

and advocate for remedying the wealth

disparities of women and minorities She is

the author of three books most recently

critically acclaimed A Purse of Your Own

An Easy Guide to Financial Security pub-

lished by Simon and Schuster

Deborah Owens

The Wealth Coach

wwwdeborahowenscom

Rachel Wilson Thibodeaux also known

as the SWAG Strategist amp Leverage

Your Brand Coach is Founder and CEO

of SWAG Strategy Solutions SWAG is

an acronym for Strategic Women

Achieve Growth SSS offers business

coaching professional speaking training

and development to women entrepre-

neurs ndash both current and aspiring entre-

preneurs along with sales professionals

Rachel Wilson Thibodeaux

SWAG Strategy Solutions

wwwswagstrategycom

Heal a Woman to Heal a Nation Inc

(HWHN) is a community based organi-

zation that promotes holistic wellness

for women and families through educa-

tion physical and mental health eco-

nomic and self empowerment

Mothyna James-Brightful

Heal a Woman to Heal a Nation

Conference

wwwhwhnorg

Small Business amp Women Empowerment

Coaches

Gina McCualey

Blogging While Brown Conference

wwwbloggingwhilebrowncom

Powerful Events

Blogging While Brown is more than a con-

ference it is a community - an incubator of

creativity collaboration and sustainability

for emerging leaders in digital media and

social change

By Sharon S Gordon

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 17

Ms Ingrid Saunders Jones is the Senior Vice President of

Global Community Connections for The Coca-Cola Com-

pany and Chair The Coca-Cola Foundation (Atlanta GA)

As the leader of Coca-Colarsquos philanthropy efforts the

company has contributed more than $460 million to sup-

port sustainable community initiatives including the His-

panic Scholarship Fund United Negro College Fund

(UNCF) Catalyst the Critical Difference for Women pro-

gram at Ohio State University the International Costal

Clean-up Boys and Girls Clubs of America the National

Council of Negro Women and the World Wildlife Fund to

name a few The Foundation also funds The Coca-Cola

First Generation Scholarship Program for first generation

college students Ms Jones also serves on the boards of

The Coca-Cola Africa Foundation and The Coca-Cola

Scholars Foundation

Extraordinary educator and political leader Mary McLeod

Bethune (1875-1955) founded NCNW in 1935 and envi-

sioned it to be an organization of organizations that would represent the national and in-

ternational concerns of Black women It would also give Black women the opportunity to

realize their goals for social justice and human rights through united constructive action

Today the National Council of Negro Women Inc (NCNW) is a council of 39 affiliated

national African American womens organizations and over 240 sections - connecting near-

ly 4 million women worldwide

National Council of Negro

Women

Ms Ingrid Saunders Jones

Chair wwwncnworg

Successful Sistarsquos To Seek for Business and Personal Success

Lucinda Cross

Activate Conference

wwwactivateconferencecom

Doreen Rainey

Get Radical Conference

wwwgetradicalconferencecom

Jessica Ann Mitchell

Blogger Week

wwwbloggerweekcom

Camika Smith

The BOSS Network

wwwthebossnetworkorg

A dynamic seasoned and no-nonsense

personal and business coach she is the

Founder of the RADICAL Success Insti-

tute and Vice President Operations

Transformation Division in the Steve Har-

vey World Group Focused on showing

people how to take their goals and make

them a reality shersquos built her career

around teaching and training individuals

entrepreneurs and executives on systems

and methods to accelerate success

The Art of Activation is a life changer and

will give you key tactics and strategies to

run in hot pursuit towards your personal

professional and global purpose Founder of

the popular Activate Conference Held

annually Activate presents a series of in-

formative events with the purpose of

ldquoactivatingrdquo the power inside of women

Blogger Weektrade 2015 is a multicultural

festival of bloggers journalists and

social media mavens hosted by Black

Bloggers Connect

As a collective The BOSS Net-

work supports women in their journey to

become independent and successful in

their endeavors utilizing network-

ing Working towards one simple

goal BOSSreg is ldquoBringing Out Successful

Sistersrdquo to build relationships and net-

works to structure a foundation where

women feel supported in their holistic

lives

LaShanda Henry has been developing

websites for over 10 years She owns over

15 web properties and is most passionate

about two things creating positive web-

sites for people of color and helping wom-

en entrepreneurs learn how to build suc-

cessful businesses online

Ms Henry graduated Columbia University

and received her bachelorrsquos degree in

Computer Science in 2002

ldquoMy lifersquos mission is to motivate inform

inspire connect With my mother in mind

I do what I do for parents looking to better

their childrenrsquos lives and for women striv-

ing to live their dreams I love to share

information and build communities online

Itrsquos what I do and who I amrdquo

Some of LaShandarsquos most popular websites include bull Multiple Shades of You Online (an African American Web Portal)

bull BBWO ndash Social Network for Women Entrepreneurs

bull SistaSense Money and Marketing blog

LaShanda Henry

Founder of Black Business Women

Online

Wwwmybbocom

National Organization Online Entrepreneur Success

18 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

BUSINESS TRENDS

Leading the Way ndash Women Leaders Matter

When it comes to successfully running a

business and managing employees women

clearly lead the way ndash Women Leaders

Matter A recent survey conducted by the

Pew Research Center found that most

Americans see women as stronger than or

equal to men when it comes to key leader-

ship traits From being honest and treating

employees fairly to mentoring staff women

executives and managers come out ahead

Thatrsquos great news because recognition of

the many attributes women bring to leader-

ship roles further reinforce the positive im-

pact women have in todayrsquos business world

Add to this the fact that according to new

research from Expert Market the number of

women-owned businesses has nearly dou-

bled in the last 20 years itrsquos easy to see

how women leaders are leading the way

Here are more reasons why women leaders

matter

Shake It Up

Letrsquos face it women leaders shake things

up Men have inhabited corner offices and

board rooms ndash not to mention seats in Con-

gress ndash far too long Having more women in

leadership roles in business as well as a

stronger presence in local and national poli-

tics helps maintain the balance and keeps

the playing fields even

Create Awareness

As women executives take on more and

more significant roles in business it helps

create an awareness of the value profession-

al women bring to a company Whenever

we read about the successes of a top CEO

such as Yahoo Incrsquos Marissa Meyer or

cheer on a woman who has left another

crack in the proverbial glass ceiling we feel

empowered and impassioned to continually

strive for our own professional goals

Encourage Workplace Diversity

As part of a diverse group women business

owners managers and executives are aware

of the many roadblocks they may encounter

on the way to success For those reasons

women leaders are in the perfect position to

pave the way for others by fostering diver-

sity in their companies And although a

recent study found that women bosses are

often penalized for hiring and promoting

other women and minorities we must con-

tinue to move forward ldquoContinue to recruit

diverse talent to meet diversity quotas and

build an environment of color creativity

and culturerdquo says Star Jones President

ldquoMake workplace diversity and inclusion a

corporate priorityrdquo

Inspire the Next Generation

Perhaps the most important reason why

women leaders matter more than ever is the

excitement they ignite in the next genera-

tion of young women Having role models

You do this of course through network-

ing If you want to network with important

people you have to know where they are

and get yourself therehellip

Here are a few ways to do that

Power network within traditional chan-

nels Go to your companyrsquos events

when you get priceless face time with

higher-ups In addition build your net-

work upon the classic infrastructures of

family friends your college alumni

group and professional associations

Join a networking group Find one

whose members span every industry

that will give you a broad understand-

ing of other businesses and exposure to

new clients

Connect with everyone That means

networking up down and sideways

Donrsquot think that to make the CEO chair

by age forty-five you should only in-

teract with managers VPs and trus-

tees Get to know the folks in the mail-

room and the coffee shop janitors the

newsstand operator security officersndash

you never know who might offer a

golden nugget of information that be-

comes your jackpot

Find lsquoem Research where your dream

team members work out get coffee

and eat lunch I am not advocating that

you become a stalker as that would

defeat your purposehellip if you become a

friendly face in your potential dream

team memberrsquos kickboxing class and

then ease into chit-chat and get to know

them slowly you can

ultimately introduce

yourself as a business

owner and propose that

they consider joining

your innovative ven-

ture

Bottom Line Trust

that the law of attrac-

tion will deliver the right people to you with

the best chemistry fit and timing And you

will magically click with your team to live

your dream

Be Where Important People Are

Darnell Smith is the

FounderCEO of Busi-

ness in the Black a online

media and marketing

company based in Dallas

Texas http

businessintheblackcom

Joining a networking

group and attending

annual business net-

working conferences

are a great way to

connect with like-

minded business pro-

fessionals

NAPW defines success as owning your

own power As the largest most-

recognized networking organization of pro-

fessional women in the country spanning

virtually every industry and profession the

National Association of Professional Wom-

en (NAPW) is a powerfully vibrant net-

working community with over 600000

members and nearly 300 Local Chapters

NAPW members have diverse backgrounds

beliefs perspectives and lifestyles with one

common bond - their ability to succeed -

See more at httpwwwnapwcom

By Star Jones Esquire President of National Association of Professional Women

Star Jones Esq

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 19

TECH TRENDS

GET YOUR SITE STATS CALL UTS AT 888-885-5552

Changes In Technology Can Present Opportunity For Small And Midsize Businesses

(NAPSI)mdashThanks to new technology itrsquos

an exciting time for small and midsize busi-

nesses Thatrsquos because many are finding

that increased access to new technologymdash

such as cloud and mobile solutionsmdashcan

provide access to services that were never

within their reach before helping them

grow and be more productive

They are also finding that using old or out-

dated technology can hinder a companyrsquos

ability to do business in a number of

waysmdashfrom security risks and compliance

issues to not being able to implement even

modest changes or updates in software all

of which can significantly hamper a compa-

nyrsquos ability to be successful and competi-

tive

A Shift In Technology

The beginning of one era in technology

often means the end or phasing out of an-

other For example to accommodate the

shift toward modern technology used by a

growing number of small and midsize busi-

nesses Microsoft will end support for Win-

dows Server 2003 on July 14 2015

This means that security patches and up-

dates will no longer

be available after

this period resulting

in a less stable and

less secure techno-

logical infrastructure

if no action is taken

However the good news is that a variety of

easy-to-integrate options are available for

those ready to upgrade including Microsoft

Azure the companyrsquos cloud platform

Cloud solutions such as Azure are designed

to provide small and midsize businesses

with the ability to scale up or down to take

advantage of opportunities or cut costs all

based on their needs

Numerous Benefits

Many small and midsize businesses report

that moving to a cloud platform like Azure

provides a range of benefitsmdashincluding

increased backup capacity enhanced disas-

ter recovery capabilities consistent compli-

ance with regulatory demands and access to

the most modern applications These bene-

fits can help small and midsize businesses

move faster

reduce costs

and ulti-

mately be

more produc-

tive

bull Backup Todayrsquos businesses generate

more data than ever before The cloud of-

fers reliable and economical backup for

data for businesses of any size and it even

automatically replicates data to help guard

against unexpected hardware failures

bull Disaster recovery Backup is a great so-

lution to protect your business from data

deletion and corruptionmdashbut it isnrsquot the

only important factor when it comes to data

Disaster recovery with Azure means your

companyrsquos data and applications will be

replicated in the cloud and accessible at any

time should anything happen to your physi-

cal location

bull Compliance With data security comes

legal and regulatory requirements With

cloud platforms like Azure your security

software will be continually updated mak-

ing it easy for your business to ensure it

remains compliant with unique industry

requirements

bull Modern applications The cloud pro-

vides the infrastructure platform and cus-

tom-made solutions in one place rather

than having to cobble solutions together

piece by piece This helps make it possible

for small or mid-size companies to spend

less time troubleshooting IT issues and

more time on activities that will drive the

business forward

Now is the time to plan your transitionmdash

and Microsoft is here to help For more

information please visit

wwwmicrosoftcomen-usserver-cloud

productswindows-server-2003 To find a

Microsoft partner in your area to assist in

your cloud transition visit

wwwpinpointmicrosoftcom

By embracing more modern up-to-date

technologies small and midsize business-

es are able to innovate in a way that al-

lows them to outpace the competition

WBC OHIO Announcement DreamBuilder

The Womens Business Center is now offering an online interactive Business Plan

DreamBuilder is a unique multi-leveled business skills training program created to help women build their dream of starting or growing their own business The 12 courses teach the basics of starting and growing a business including topics such

Rewards and Challenges of Being an Entrepreneur

Developing Your Business Idea

Who is Your Customer

Who is Your Competitor

Marketing Strategy

The significance of Branding

Pricing and so much more Upon completion you will have an edita-ble business plan Through our online tool you will become a part of the WBC DreamBuilder community You can communicate with other participants through discussion boards and messaging options In addition you will find various sample business forms and useful templates for your business Register at httpwwwdreambuilderorgwbcohio Contact us for further information (614) 732-0981

Empowering women entrepreneurs with the resources and tools to create strong sustainable business

20 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

REAL ESTATE TRENDS

HOME amp STYLE TRENDS

Five Quick Ways To Upgrade Your Home For Resale

(NAPSI)mdashWhether yoursquore considering

cashing in on your equity downsizing trad-

ing up moving for a change of scenery or

relocating for better prospects a few smart

investments and improvements can help

your home stand out from the competition

so you get top dol-

lar Even if yoursquore

not planning on

moving anytime

soon these strate-

gies can maximize

your homersquos value

and increase its

marketability

bull Sprucing up the

exterior If you

think yoursquoll have a

few years before

you move work on

your landscaping

now to give plants

time to mature

Look for easy-care

perennials such as hostas which multiply

on their own If you have less time you can

still achieve a quick makeover by power

washing paths and siding painting or up-

grading your front door and keeping the

lawn watered and weeded

bull Removing eyesores inside Some minor

adjustments can help buyers recognize

whatrsquos great about your home Swap out-

dated fixtures remove wallpaper and give

everything a deep clean Replacements

donrsquot have to be top of the line they just

need to eliminate hang-ups for potential

buyers

bull Improving the kitchenmdashto a point You

probably wonrsquot recoup the cost of a full

kitchen renovation but smaller projects such

as upgrading appliances and painting or

refinishing cabinets can modernize the

space

bull Refreshing rooms with neutral paint This is a time-honored tip for a reason

While seeing your favorite bold hues on the

walls makes you happy potential buyers

may not agree A fresh coat of neutral paint

can help them envision their own belong-

ings in the space

bull Focusing on energy efficiency The right

energy-smart upgrades can assure buyers

theyrsquore seeing an efficient home where util-

ity bills can be minimized Adding insula-

tion to the attic and walls can make a dra-

matic improvement in many homes Con-

sider the windows as well Adding a heat-

rejecting window film such as 3M Sun

Control Window Film can reduce cooling

costs and typically does not change the win-

dowsrsquo appearance Since the window film

can reject up to 99 percent of UV rays it

can protect the investment you made in

your hardwood floors rugs window treat-

ments furniture and artwork

Learn More

For further facts visit www3Mcom

homeimprovement

(NAPSI)mdashThere could be good news for

many households The garage can be so

much more than a storage room where you

hide your kidrsquos soccer cleats lawn mower

and old yearbooks With these five tips you

can make it as organized functional and

aesthetically pleasing as any room in your

house

1 For many the garage is the pri-

mary entry and exit point to the

home but it can also serve as a

terrific storage space for emergen-

cy supplies Check to make sure

your home emergency kit is up to

codemdashreplace batteries in flash-

lights and replenish your canned

food and medical supplies You

may not need them every day of

the year but itrsquos better to be safe

than sorry Also ensure that you

have backup power sources availa-

ble in the event of an outagemdasha

home generator and backup battery for your

garage door opener are proven solutions

that will help maintain accessibility and

functionality for your family no matter the

circumstance

2 While reorganizing take some time to

check your garage door Test the alignment

by disconnecting the door from the opener

once itrsquos disconnected you should be able

to lift the door easily with one hand If the

door is stuck or difficult to lift you should

call an authorized dealer for an inspection

Also be mindfulmdashif your garage door

opener was installed prior to 1993 itrsquos

probably time to have it replaced as it may

not be equipped with the latest safety fea-

tures such as photo eyes

3 When cleaning the garage homeowners

tend to think of horizontal spacemdashclearing

out boxes on the floor moving gardening

equipment and power tools over to the

sidemdashbut freeing up vertical space can be

just as important Instead of piling contain-

ers on the floor think about installing wall

shelves to maximize space If you want to

clear up additional overhead for a larger

car a hanger for bikes or other large pieces

of sporting equipment consider replacing

your overhead garage door opener

4 Yoursquove organized and upgraded your

garage but yoursquore not done yetmdashyou need

to be sure your garage is a safe place for

friends family and pets Store flammable

propane tanks outdoors and invest in a 5- or

10-pound fire extinguisher in case of emer-

gencies Lock up any other dangerous

chemicals

5 A good cleaning ultimately helps in-

crease convenience and peace of mind and

that premise can extend beyond organiza-

tional tips

Creating a clean functional space will pro-

vide the peace of mind you want and de-

serve You can turn your home into an or-

ganized retreat and your garage into a func-

tional space-saving area you can enjoy year

after year

Spring Cleaning 101 Find Extra Funds and Freedom By Decluttering Your Garage

How a few quick touch-ups can create added value to your

home

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 21

TRENDY PALETTE

(NAPSI)mdashSo many people are grilling out-

doors year-roundmdasheven when temperatures

dip below freezingmdashthat Weber Grills the

company that launched the grilling revolu-

tion more than 60 years ago has released its

top tips for hearty grillers who simply

wonrsquot give up the distinctive flavors that

only an outdoor grill can deliver

ldquoMore than half of grill owners grill year-

roundmdashand 35 percent grill when the

temperature drops below freezingrdquo

said Kim Lefko Executive Vice Pres-

ident AMERICAS Weber-Stephen

Products LLC ldquoOur annual Weber

GrillWatch Survey reveals the top

reason people brave the cold is be-

cause they feel everything tastes better

grilled They also tell us itrsquos because

they see grilling as an adventure itrsquos

lsquome timersquo and itrsquos lsquofootball seasonrsquordquo

Whether grilling for one or two or to

add some flair to your next party be sure to

bundle up on your way to the grill and arm

yourself with these essential tips from We-

ber

bull Plan on adding five to 10 minutes to the

normal time it takes to preheat your grill in

the warmer months

bull Even when itrsquos cold outside never grill in

an enclosed space that can trap deadly car-

bon monoxide such as inside a garage or

under an overhang

bull If yoursquore lookinrsquo you ainrsquot cookinrsquo Resist

the urge to lift the lid Repeatedly opening

the grill will let precious heat escape ulti-

mately increasing your grilling time

bull Use a thermometer to measure the internal

temperature of foods for delicious results

every time

bull Have backup fuelmdashcharcoal and pro-

panemdashon hand in the winter as the grill will

typically require more fuel than during the

warmer months

bull Grill what you know Cold weather is the

time to stick with the tried-and-true recipes

you know by heart to maximize efficiency

at the grill

bull Position gas grills so the wind is perpen-

dicular to the gas flow and not blowing the

flame down the burner tubes

bull Keep your grill covered to protect it from

the elements

bull Snow gloves are not barbecue gloves

Make sure you have on heat-resistant

gloves when operating your grill

For additional cold weather grilling tips

visit wwwwebercomweber-nationblog

how-to-grill-in-the-winter

Essential Tips For Year-Round Grilling

888-885-5552 inforbantrendsetterscom

URBAN TRENDSETTERS INTRODUCES

NEW APPS FOR RESTAURANTS amp MORE

22 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

HEALTH AND WELLNESS

by Bruce Johnson

heart attack survivor and news reporter-

anchor

(NAPSM)mdashldquoForty-two-year-old black

male probable heart attackrdquo To this day

the paramedicsrsquo words as they rushed me to

a Washington DC hospital ring in my

ears

It began as a normal Thursday cover-

ing news as a street reporter in the

toughest part of our nationrsquos capital

When the severe pain in my chest

began I tore open the top buttons of

my dress shirt and loosened my tie to

no avail After a few failed attempts

to shake off the pain I was rushed by

ambulance to the local hospital

As I was rolled into the emergency

room my shirt was cut off an IV

needle was stuck in my arm and

monitoring leads were stuck to my

chest I was given medication to dis-

solve any blood clots and restart

blood flow to my heart An electrocardio-

gram showed that I had had a type of heart

attack called ldquothe widow makerrdquo An artery

was abruptly and completely blocked Fifty

percent of patients who have this type of

heart attack die before they get to the hospi-

tal

My cardiologist was concerned I was

young to be having a heart attack and was

outwardly in good health

Two years before my heart attack with a lot

of help I had quit smoking and eliminated

all alcoholic drinks However my job as a

reporter for a top news station was inherent-

ly stressful I often grabbed fast food as I

tried to balance professional responsibilities

with family time It had all caught up with

me

Later that night my chest pain came back

and I was flown to another hospital where

an emergency angioplasty was performed to

widen the obstructed artery

I was in intensive care for several days be-

fore starting inpatient cardiac rehab Within

2 weeks I was walking and ready to go

home I continued my supervised cardiac

rehab as an outpatient for another 6 weeks

Determined to learn why I had my heart

attack and what I could do to prevent anoth-

er one I relied on what I did best research

and investigation I asked my family about

our history of cardiovascular disease I read

articles and listened intently when the nurs-

es and doctors explained about my blood

pressure pulse weight and medications I

worked with a nutritionist who told me that

if I ate mostly fresh fruits and vegetables

broiled fish and chicken and lower-fat

foods I could occasionally enjoy spare ribs

at family get-togethers

I had always been athletic before my heart

attack but I knew I needed an activity that

Hey Man Itrsquos Time We Have A Heart-to-Heart

Continued on Page 23

Bruce at work amp play

after surviving heart

attack

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 23

DIET FREE LIFE PROUD SPONSORS OF THE NEW UTS

FITS amp TRENDY MAGAZINE gave me control of my heart speed I start-

ed by running on a treadmill and then

moved my runs outside I listened to my

body but wasnrsquot afraid to push myself

I saw my doctors regularly to make sure

my heart was functioning at its best My

health care team was stunned by my recov-

ery often calling me a miracle which felt

great But not as good as knowing I was

living healthy tracking and controlling my

blood pressure and taking care of myself

Despite my progress I needed to prove to

myself that I was healthy Since running

had be come my passion I entered the

Marine Corps Marathon With clearance

from my doctor on October 22 2000mdash

eight years after my heart attackmdashI ran

262 miles When I crossed the finish line

I knew my heart attack hadnrsquot defeated or

defined me

I know I was spared My story could have

turned out differently and I am grateful for

this gift of life But do you know what

This could be you Heart disease remains

the leading cause of death in America

If you learn anything from my story I

hope itrsquos that YOU have to take care of

yourself and your heart No one else can

do it for you During American Heart

Month and all through the year make

your heart a priority Know your blood

pressure and keep it in control Donrsquot

smoke Eat less fatty salty and greasy

food and more fruits and vegetables Make

an appointment with your doctor Free

resources and information are available

from Million Hearts at

http1usagov1AU65x6 Take it from

me taking action today could save your

life tomorrow

HeartmdashContinued From Page 22

24 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

BEAUTY AND FASHION TRENDS

Inspiring Beauty 50 Years of Ebony Fashion Fair

The first-ever exhibition on the Ebony

Fashion Fair Inspiring Beauty explores the

50-year history of the charity fashion spec-

tacle that redefined the concepts of beauty

style and empowerment for African Ameri-

cans by examining the history of the show

and its director and producer Eunice W

Johnson

Inspiring Beauty showcases nearly 100 ob-

jects including ensembles and accessories

displayed on fully stylized mannequins to

recreate the runway experience as well as

archival photographs video and Johnsonrsquos

personal effects to tell the full story of these

unparalleled events At the center of this

dynamic show are the stunning gowns

feathered coats and statement designs seen

in the 40 garments selected from a collec-

tion of thousands Johnson amassed in five

decades

Works by designers including Stephen

Burrows Christian Dior Christian La-

croix Bob Mackie Missoni Jean Patou and Sarli illustrate themes of vision inno-

vation and power as exemplified by John-

sonrsquos entrepreneurial spirit flair for fash-

ion and philanthropic goals as co-founder

of Johnson Publishing Company publisher

of Ebony and Jet magazines

Exhibition highlights include garments

from fashion greats such as Valentino

Pierre Cardin and Alexander McQueen

for Givenchy before they reached world-

renowned status An Yves Saint Laurent

lsquoPicassorsquo cocktail dress Nina Ricci even-

ing ensemble of a shirred jumpsuit and ruf-

fle coat Karl Lagerfeld for Chloeacute beaded

gown Vivienne Westwood animal print

evening gown and Emanuel Ungaro two

piece bridal gown are examples of the spec-

tacular trends of fashion and attitude of

style

Developed by the Chicago History Museum

in cooperation with Johnson Publishing

Company Inspiring Beauty offers an un-

precedented multisensory experience to

visitors who have never attended an Ebony

Fashion Fair as well as reconnects those

who experienced it first-hand

TOUR SCHEDULE Museum of Design Atlanta GA

October 18 2014 ndash January 4 2015

Milwaukee Art Museum WI

February 5 2015 ndash May 3 2015

Minnesota History Center St Paul MN

May 22 2015 ndash August 16 2015

Charles H Wright Museum of African

American HIstory Detroit MI

September 18 2015 ndash January 3 2016

Memorial Art Gallery of the University

of Rochester NY

January 30 2016 ndash April 24 2016

Bellevue Arts Museum WA

May 20 2016 ndash August 12 2016

The George Washington University Mu-

seum and The Textile Museum Wash-

ington DC February 10 2017 ndash June 4 2017

Eunice Johnson at work 1970 Photo

courtesy of Johnson Publishing Compa-

Eunice Johnson with designer Yves

Saint Laurent 1972 Photo courtesy of

Johnson Publishing Company LLC

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 25

ldquoMaking pretty faces is my specialty

Sara King

Professional Makeup Artist

614-900-1033 wwwstyleseatcomsarakingbeauty

Special

Events

Free-Lance

Make-Up Parties

BEAUTY amp FASHION TRENDS

Available at DrsquoAndrearsquos Hair Studio

DrsquoAndrea Brown Master Designer

2151 E Dublin Granville Road Suite F

Columbus OH 43229 P 614-636-2298

5 STAR HAIR MAYVEENCOM

Natural Straight

Deep Wave

Curly Wave

Loose Wave

FREE BUSINESS OPPORTUNITY

CALL TODAY

If yoursquore like me yoursquove got a random col-

lection of carrier and essential oils some-

where in your beauty arsenal If yoursquore like

me said random collection of essential and

carrier oils is mostly just sitting there col-

lecting dust and taking up space on your

shelves Many of us aspire to be gung-ho

DIY mixtresses in our down time but life

doesnrsquot always have that in store for us In

fact sometimes we buy products we donrsquot

need and make aspirational plans that wersquore

going to learn how to use them That

doesnrsquot always happen Irsquom here to help

you sift through the clutter

First things first ndash let me introduce you to a

recipe book you should check out ndash Natural

Beauty Alchemy Make Your Own Organic

Cleansers Creams Shampoos Serums

Balms and More Itrsquos written by fabulously

named licensed pharmacist and expert

healthcare professional Fifi M Maacaron

and features more than 100 easy to follow

recipes for skin and body IMO itrsquos pret-

ty light on hair recipes but it offers helpful

and simple recipes for bellas who want to

make their own toner or serum or even per-

fumes from essential oils With permission

from the publisher I got access to a few

exclusive recipes ndash you gotta get the book

for the rest I specifically requested the

breakdown for the ldquo3-in-1 Lazy Blendrdquo ndash

you KNOW I love a good multi-use prod-

uct A DIY multi-use product SOLD

Herersquos the breakdown courtesy of The

Countryman Press

3-in-1 Lazy Blend ndash Makeup Remov-

er Toner amp Night Oil

What could be better than a makeup remov-

er that is also a toner and an anti-aging

night oil all in one bottle This formula

softens the skin and nourishes it While the

composition of jojoba oil is very close to

that of the skinrsquos own lipids and it doesnrsquot

clog pores wheat germ oil is rich in vita-

mins and minerals that prevent aging

Chamomile tea and rose water are extreme-

ly skin friendly and help alongside glycer-

in balance moisture levels Keep this oil-

water mix handy especially when you have

little time and energy left at the end of the

day

INGREDIENTS 2 ounces (60 ml) rose water

1 tablespoon almond oil

1 tablespoon jojoba oil

1 tablespoon wheat germ

1 ounce (30 ml) chamomile tea (at room

temperature)

1 teaspoon glycerin

5 drops vitamin E oil

Note You can substitute witch hazel for

rose water in case of oily skin

INSTRUCTIONS 1 Mix the above ingredients adding one at

a time Shake well and then transfer to a

spray bottle

2 Shake vigorously to disperse oil droplets

before spraying onto a cotton disc or ball

Wipe the face and neck repeating if neces-

sary to remove makeup completely

3 You do not need to rinse or follow with a

toner or night oil because this formula does

it all

4 Store the bottle in a cool place away from

sunlight and heat

Try This DIY Beauty Recipe ndash the 3-in-1 Makeup Remover Toner amp Night Oil

By Patrice Grell Yursik

Founder Afrobellacom

26 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

ARTS AND ENTERTAINMENT

NEW YORK NY and UNIVERSAL CITY Calif ndash The biggest names in en-tertainment will bring the music of the iHeartRadio app to life on Sunday March 29 for the second edition of the iHeartRadio Music Awards hosted by Oscar and Grammy award winning actor and musician Jamie Foxx The event will air live on NBC from 8-11 pm ETPT from the historic Shrine Auditorium in Los Angeles and will be broadcast sim-ultaneously on iHeartMedia stations na-tionwide and across the iHeartRadio

digital music platform

The three hour telecast will truly reflect Americarsquos favorite music and will show-case the yearrsquos most popular artists and songs determined by the iHeartRadio Chart and fan voting through iHeartRa-dio stations nationwide The evening will include performances by Rihanna Iggy Azalea Sam Smith Madonna Ja-son Aldean Jamie Foxx Meghan Trai-nor Jason Derulo Jennifer Hudson Kelly Clarkson Snoop Dogg Nate Ruess Alesso and Florida Georgia Line

along with appearances from Taylor Swift and more This yearrsquos iHeartRa-dio Music Awards will also feature un-

expected collaborations from some of

the top names in music

ldquoThis is the night we celebrate the big-gest songs and artists we played for fans on our iHeartRadio stations across America and on the iHeartRadio app over the past year along with a look at whats coming in 2015rdquo said John Sykes President of Entertainment En-terprises for iHeartMedia Inc ldquoAnd who better to host than both a Grammy win-ning musician and Oscar winning per-former Jamie Foxx This is going to be an amazing star packed Sunday night of

music on NBC

ldquoIrsquom so excited that Jamie Foxx is taking the reins at this yearrsquos iHeart awards He is the perfect choice to lead this extraordinary night of music and celebrity artists said Paul Telegdy President Alternative and Late Night

Programming NBC Entertainment

2014 was such an incredible year for so many artists across different genres so

its great to see them get the recognition they deserve said Tom Poleman Pres-ident of National Programming Platforms for iHeartMedia Whether theyre new to the scene or industry veterans each artists journey is exciting to follow from their first radio spin to their first

iHeartRadio Music Award nomination

The iHeartRadio Music Awards is the night in music where the indus-tryrsquos top artists get to shine in a relaxed and fun atmosphere and celebrate their own achievements as well as those of their peersrdquo said Ian Stewart President of Done +

Dusted Inc

Category finalists for the iHeartRa-dio Music Awards were announced on February 4 with 2014 iHeartRa-dio Innovator Award winner Pharrell Williams making a special appear-ance on NBCrsquos TODAY show to

reveal this yearrsquos Artist of the Year nomi-nees Social voting through iHeartRadio stations nationwide for the Best Lyrics Best Fan Army and Renegade catego-ries will run through Friday March 20 Category finalists (by alphabetical order) are

JAMIE FOXX TO HOST IHEARTRADIO MUSIC AWARDS LIVE ON NBC Sunday March 29 (8-11 PM ETPT)

Rihanna Iggy Azalea Sam Smith Taylor Swift Madonna Jason Aldean Jamie Foxx Meghan Trainor Jason Derulo Jennifer Hud-son Kelly Clarkson Snoop Dogg Nate Ruess Alesso and Florida Georgia Line

Continued on Page 27

Jamie Foxx

Rihanna

Snoop Dogg

Jennifer Hudson

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 27

EVENTS

The Urban Trendsetters List of 2015 Media Sponsorship is GROWING NATIONALLY amp FAST

Events Include but NOT limited to

Whorsquos Who Publishing Book Unveiling Receptions for Atlanta GA other city announcements soon

The African American Male Wellness Walk Atlanta Detroit Washington DC Niagara Falls

2015 Champions of Diversity and Career town Network Career Fair-Columbus OH and Atlanta GA

The African American Film Festival-New York City

FOR MORE INFORMATION ON ADVERTISING SPONSORSHIP OR VENDOR OPPORTUNITIES LOG ONTO WWWURBANTRENDSETTERSCOM EVENTS

CALL Mykayla Bryant or Sharon S Gordon at 888-885-5552

EMAIL mykaylaurbantrendsetterescom or Sharonurbantrendsetterscom

Artist of the Year

Ariana Grande

Iggy Azalea

Luke Bryan

Sam Smith

Taylor Swift Song of the Year

All About That Bass - Meghan Trainor

All of Me - John Legend

Happy - Pharrell Williams

Shake It Off - Taylor Swift

Stay With Me - Sam Smith Best Collaboration

Bang Bang - Jessie J + Ariana Grande + Nicki Minaj

Dark Horse - Katy Perry featuring Juicy J

Fancy - Iggy Azalea featuring Charli XCX

Problem - Ariana Grande featuring Iggy Azalea

Talk Dirty - Jason Derulo featuring 2 Chainz

Best New Artist

Bastille

Cole Swindell

Iggy Azalea

Meghan Trainor

Sam Smith Country Song of the Year

Bartender - Lady Antebellum

Burnin It Down - Jason Aldean

Dirt - Florida Georgia Line

Give Me Back My Hometown - Eric Church

Play It Again - Luke Bryan Hip HopRampB Song of the Year

Dont Tell Em - Jeremih featuring YG

Drunk in Love - Beyonceacute featuring Jay Z

Flawless - Beyonceacute

Loyal - Chris Brown featuring Lil Wayne and Tyga

New Flame - Chris Brown featur-ing Usher and Rick Ross

Dance Song of the Year

Animals - Martin Garrix

Blame - Calvin Harris featuring John Newman

La La La - Naughty Boy featuring Sam Smith

Summer - Calvin Harris

Waves - Mr Probz

Alternative Rock Song of the Year

Come With Me Now - KONGOS

Do I Wanna Know - Arctic Mon-keys

Fever - The Black Keys

Something From Nothing - Foo Fighters

Take Me to Church - Hozier Best Lyrics

All of Me - John Legend

Blank Space - Taylor Swift

Counting Stars - OneRepublic

Habits (Stay High) - Tove Lo

Stay With Me - Sam Smith

Thinking Out Loud - Ed Sheeran

Best Fan Army

5SOSFAM - 5 Seconds of Summer

Arianators - Ariana Grande

Bey Hive - Beyonceacute

Team Breezy - Chris Brown

Sheerios - Ed Sheeran

Church Choir - Eric Church

Directioners - One Direction

Selenators - Selena Gomez

Mendes Army - Shawn Mendes

Swifties - Taylor Swift Renegade Award presented by the All New 2015 Jeep Renegade

Brantley Gilbert

Charli XCX

Hozier

Iggy Azalea

Meghan Trainor

This year the iHeartRadio Music Awards is partnering with the Jeep brand to pre-sent the first-ever ldquoRenegade Awardrdquo The ldquoRenegade Awardrdquo celebrates emerging standout artists who have bro-ken boundaries while staying true to themselves These artists defy conven-tion to create new musical lanes that are distinctly their own They are authentic and passionate with the talent to stretch the limits and do something extraordi-

nary

The iHeartRadio Music Awards will be executive produced by John Sykes Tom Poleman and Liz Kelly of iHeartMedia along with Ian Stewart and Hamish Hamilton of Done and Dusted Inc who will also produce the show for NBC Stu-

dios Hamilton will also direct

Proud partners of this yearrsquos events in-clude the All New 2015 Jeep Renegade

and Taco Bellreg

For breaking news and exclusive iHeartRadio Music Awards content visit iHeartRadiocomawards or follow the social buzz on Twitter Facebook Insta-

gram and Google +

IHeart - Continued From Page 25

ARTS AND ENTERTAINMENT

28 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

TRAVEL TRENDS

FOR VENDOR AND SPONSORSHIP INFORMATION CONTACT SHARON S GORDON 888-885-5552

(NAPSI)mdashFor those looking to take an

upscale road trip but who want to get the

most for their money there are several tips

and tricks to keep in mind when planning a

getaway

Time Your Trip-If your dates are flexible

try traveling to your selected destination

during its off-season Hotels often drop

their rates to attract business when crowds

thin out and you can score a great deal

while avoiding a tourist rush Try a moun-

tain destination before ski season is in full

swing or a famous site such as the Grand

Canyon on a weekday during the school

year

Take Advantage of Luxury Partnerships-

Luxury brands often partner to provide their

customers with added value To take your

road trip up a notch from the moment you

pull out of your driveway a special edition

Crafted Line of vehicles from Lexus comes

equipped with a beautiful two-piece set of

tailor-made Tumi luggage The Lexus

Crafted Line features an Ultra White exteri-

or with Obsidian door handles side mirrors

and grille Eye-catching seats contrast

stitching headrests and door panels are

either two-tone BlackScarlet or Black

Cabernet Models include IS 250 F SPORT

LS 460 F SPORT and GS 350 F SPORT in

RWD and AWD RX 350 AWD F SPORT

and ES 350

The limited edition Tumi duffel bag set was

specifically designed to match the vehicles

for grille-to-trunk coordination Lexus own-

ers can find additional pieces of this origi-

nal luggage set and other exclusive offers at

LexusDriverscom A Meguiarrsquos New Car

Care Kit is also included as another extra

bonus for Crafted Line owners

Search for Package Deals-Regardless of

when you travel try to look for a hotel of-

fering a package deal to capitalize on your

travel investment Many upscale hotels of-

fer credit toward their on-site restaurants

bars or spas when you book in advance

online Hotels in areas such as Napa Valley

or other wine country destinations may

partner with nearby wineries to offer its

guests exclusive deals on tastings and tours

For example The Allison Inn amp Spa in Or-

egonrsquos Willamette Valley offers Lexus

owners the chance to sample three distinc-

tive local wines and receive a complimen-

tary bottle of their favorite The resort also

has an on-site fleet of Lexus vehicles avail-

able for guests to drive eliminating the

need for a rental car

Take the Scenic Route-The great thing

about road trips is that you can skip the

crowded expensive attractions and enjoy

the view from the comfort of your car seat

And all passengers will be happy to spend

more time taking in free scenic sites along

the way Take advantage of natural wonders

and roadside attractionsmdashsuch as New

Yorkrsquos scenic Finger Lakes region or

kitschy Route 66 sitesmdashwhenever possible

With these tips and tricks and a little ad-

vance planning yoursquoll save time and money

while elevating your road trip Find out

more at wwwLexuscomcraftedline

Elevate Your Next Road Trip By Seeking Out Added Value

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 29

AUTO TRENDS

When The Check Engine Light Is On Donrsquot Ignore It

Donrsquot take this lightly One of the most

vital signals of an improperly functioning

vehicle is the check engine light and when

illuminated it alerts the driver to a variety

of existing potential problems Neverthe-

less vehicle checkups

during car care events

throughout the country

reveal that the check en-

gine light is on in nearly

one out of 10 vehicles

Some common malfunc-

tions that can cause the

check engine light to illu-

minate include a faulty

oxygen sensor mass air-

flow sensor or spark

plugs and wires If the light flashes the

condition is more critical and must be

checked immediately to prevent severe

damage which may include catalytic con-

verter damage

ldquoWhen the check engine light comes on it

means that a vehicle system such as the

ignition fuel injection or emission control

is not operating properly even if the vehicle

appears to be running normallyrdquo explained

Rich White executive director Car Care

Council the source for the ldquoBe Car Care

Awarerdquo campaign promoting regular vehi-

cle care maintenance and repair

ldquoA glowing check engine light doesnrsquot

mean you have to immediately pull the car

to the side of the road but it does mean you

should get the car checked out as soon as

possible Ignoring the warning light could

result in costly repairs At the very least the

light could alert you to an engine problem

that is negatively impacting fuel economyrdquo

he added

When scheduling service make sure the

automotive shop that examines your vehicle

has professional technicians who are trained

and certified in OBDII diagnosis and repair

The technician will connect your vehiclersquos

computer system to a diagnostic scan tool

which will indicate why the light was acti-

vated

At the same time the technician can ana-

lyze idle speed throttle response engine

temperature fuel system pressure manifold

vacuum exhaust emission levels and many

other key indicators Once the problem is

fixed the carrsquos computer is reset to initiate

its release process The technician should

then be able to tell you what needs to be

done and discuss potential warranty cover-

age and further testing if necessary

For a free ldquoCar Care Guiderdquo or for further

information visit wwwcarcareorg

Donrsquot be in the dark

about your enginersquos

problem when the check

30 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

Christa Payne Area Manager 614-778-1958

christapayneaolcom Undercoverwearcomchristapayne

Call me to book your Special Girls Night Party

Business Opportunity

Changing Womenrsquos Lives

REGISTER YOUR BUSINESS IN OUR ONLINE BUSINESS DIRECTORY FREE AT WWWURBANTRENDSETTERSCOM UTS BIZ LIST

ARE YOU A TRENDSETTERS

Urban Trendsetters wants to spotlight you and your busi-

ness

Send your us your photo and brief introduction to Sha-

ronurbantrendsetterscom Subject Business Spotlight

SELL YOUR STUFF

UTS Classifieds

All print classified ad will get

FREE placement online

One Week $25 Two Weeks $40 One Month $75 Includes 1 photo up to 500 characters

Call Urban Trendsetters

Today

Your ad could be here for as low as

a $150 investment

Call Urban Trendsetters Today

888-885-5552

Urban Trendsetters Business Directory

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 31

FINANCIAL ADVISOR

Registered Investment Advisory Firm is

currently expanding throughout

Ohio We are in search of Independ-

ent Investment Advisor Representatives

Must be self-motivated professional and

willing to take direction If you have a

financial or insurance back round we

encourage your response We work with

Globally Recognized Money Manag-

ers Strong Ethics and complete transpar-

ency with clients relationships is essen-

tial Please contact Hardiman Invest-

ment Management Inc 614-209-

9748 or submit a resume via e-mail to

FREELANCE WRITERS

Do you love to write Urban

Trendsetters is growing and we

are looking for writers

If you are good writer love con-

necting with people and enjoy relay-

ing empowering information UTS is

the place for you Contact Sharon S

Gordon at 888-885-5552 for more

information or send email to in-

fourbantrendsetterscom

CLASSIFIEDS UTS Online Classifieds The Urban Trendsetters allow our customers the opportunity to submit their classified ads and pay online You may add photos videos and links to your classified ads You may also choose to upload current display ad As with our coupons our classified ads are available in print online via e-blast in our weekly top classified blast as well as front page top classified listing feature on our website

MEDIA SALES

Earn Extra Income for the Holidays

Urban Trendsetters wants to increase your

sales staff We offer a variety of media ser-

vices and we serve many different industries

If you are a professional individual seeking

unlimited income potential give us a call to-

day at 888-885-5552 or email

salesurbantrendsetterscom NO EXPERIENCE NECESSARY

Have you tried that crazy wrap thing

We NEED Distributors NOW The It Works Ultimate Body applicator is a first to market product like NOTHING you have ever seen before The Ultimate Body

Applicator is a all natural non woven cloth that is site specific ANYWHERE you place is its going to TONE TIGHTEN and FIRM in

as little as 45 minutes Reduces the appearance of cellulite and varicose veins No its not water weight loss No it wont come back over

night and YES IT WORKS Donrsquot believe Try if for YOURSELF Call Mykayla Bryant Diamond Director at 937-532-8295

UTS FREE CARD

Ever wondered how your business could

profit from a Pre-Paid Card and the PPC

industry Contact UTS Free today at

614-526-8871 or email

utsfreecardgmailcom

Urban Trendsetters and Career Town Network Host STEM

Virtual Career Fairs

The purpose of this conference is to follow the governments lead in its STEM or Educate to Innovate model Our 4 goals are

1 Bring more awareness and emphasize the importance of in our educa-

tion system and encourage students to pursue degrees and careers in

STEM

2 Create more teachers and educators in the STEM areas

3 Create more diversity and careers in STEM for women and minorities

4 Create and develop relationships between corporations colleges uni-

versities and educators that will provide more positions of internships for

For Registration Vendor and Sponsorship Opportunities and Information

Call 888-885-5552 Email

Sharonurbantrendsetterscom wwwurbantrendsetterscom

Register for Your FREE Career Town Account

March- Celebrating Women of Diversity

AprilmdashHealthcare May-Internship amp Summer Opportunities HBCU

This series of career fairs will allow recruiters and job seekers to interact

one on one from the comfort of office and home Each week is dedicated

Logistics amp Warehouse Professional Healthcare and STEM

Classified Ads

$25 amp up

Your Ad

Could Be

HERE

32 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

Urban Trendsetters is YOUR NEW Online Marketing Department

SECURE YOUR ACCOUNTS TODAY Urban Trendsetters Brand Establisher amp Booster

Call 888-885-5552 for a FREE Consultation

The next most important things to secure for your brand after acquiring your domain name are the account names and profiles

on social media blogs and local directories

We all know that it is optimal to have a domain name that exactly matches your brand name or business name The same is true for

your account names as well as the URLs of your profiles on social media blogs and directories Your accounts on Web

properties are part of your brand presence and so securing your accounts

Establishing your accounts with optimal branding is of great

importance

ALL FOR $799

Page 14: March 2015 Women's History Month

14 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

DIVERSITY TRENDS

Career Town Network Announces 5th Annual Ohio Champions of Diversity Awards Career Fair

Columbus Ohio ndash Career Town Networks

announced that they will host the 5th Annu-

al Ohio Champions of Diversity Awards

Luncheon Career Fair and Workshops on

September 23 amp 24 2015 at the Aladdin

Shrine Event amp Conference Center 3850

Stelzer Road in Columbus Ohio

Over the past 4 years The Ohio Champions

of Diversity Awards has worked in partner-

ship with The Ohio Conference NAACP

representing over 70 Chapters Statewide to

bring ALL Diverse communities together to

celebrate our accomplishments and dedica-

tion to diversity The Ohio Champions of

Diversity Awards is proud to be the First

and Only Awards program in Ohio that

recognizes the diverse efforts of individuals

and corporations

Created by Ohio publishing legend Amos

H Lynch Sr and his nephew Orville

Lynch who also created the annual Martin

Luther King Jr Breakfast in Columbus

Ohio the Ohio Champions of Diversity

Awards are designed to highlight and rec-

ognize the contributions of individuals and

corporations with 500 or more employees

who demonstrate outstanding efforts in Di-

versity Leadership Development Supplier

Workforce and Community Outreach This

year the awards will also include a Diversi-

ty Small Business Award

The Ohio Champions of Diversity Awards

is truly an inclusive event that represents all

persons including African American His-

panic Asian Somali LGBT Disabled

Veterans Emerging and general market

communities said Orville Lynch Founder

Career Town Networks The Ohio Cham-

pions of Diversity Awards program is a

unique one of a kind Annual 2 Day event

that includes an Awards Luncheon and an

on line and in person Career Fair Student

Career Day Panel Discussions and Work-

shops continued Lynch

The Ohio Champions of Diversity Awards

Luncheon is put together and run by All

Ohio Small Minority owned and operated

Businesses that include Career Town Net-

works Spencer 4Higher Media

Whitehouse Media Group T Communica-

tions Black Central Creative and Urban

Trendsetters Media The monies generated

for the Ohio Champions of Diversity

Awards go towards hosting the event and

ldquoStay In Ohiordquo with partial proceeds bene-

fiting the Ohio Conference NAACP and

other diverse non profit organizations

In order to continue to recognize celebrate

and honor Ohiorsquos leaders and corporations

we invite All Ohio communities and busi-

nesses to join us for the 5th Annual Ohio

Champions of Diversity Awards Luncheon

Career Fair amp Business Expo on September

23-24 2015 being held for the last time in

the Beautiful Aladdin Shrine Event amp Con-

ference Center before they close their doors

for good

For more information tickets vendor or

sponsorships contact Sharon S Gordon of

Urban Trendsetters Media at 888-885-5552

or email Sharonurbantrendsetterscom

Watch the Champions of Diversity Promo-

tional Video Online HERE

By Brenda D Spencer

WASHINGTON -- The US Small Busi-

ness Administration (SBA) will launch an

18 state road tour joined by 11 fellow fed-

eral agencies in the SBArsquos Small Business

Innovation Research (SBIR) and Small

Business Technology Transfer (STTR) pro-

grams

The SBIR Road Tour ldquoSeeding Americarsquos

Future Innovationsrdquo is a nationally focused

outreach initiative targeting advanced tech-

nology communities including women-

owned and minority-owned small business-

es in states that have underutilized funding

opportunities through these programs To-

day the agency is launching information on

the tour through wwwsbirgov and will also

launch a blog that will be active up through

the end of the tour in late August

ldquoThe SBA oversees Americarsquos largest seed

fund for small businesses in the STEM

fields The SBIR and the STTR programsmdash

allocates $25 billion a year to small inno-

vators By reserving a specific percentage

of federal RampD funds for smaller firms

Uncle Sam encourages domestic small busi-

nesses to engage in high-growth priorities

and build a strong national economy SBIR

recipients have created breakthroughs in

nanotechnology robotics mobile commu-

nications genetic therapies clean energy

and spacerdquo said Administrator Maria Con-

treras-Sweet

ldquoThe Presidentrsquos 2015 budget embodies the

Administrationrsquos ongoing commitment to

investments in job creation and economic

growth specifically through targeted in-

vestments in science technology and inno-

vation Through this tour we will educate

more small business innovators on how to

take advantage of these programs so that

their entrepreneurial spirit and our invest-

ment drives the next new big technological

breakthroughrdquo said Contreras-Sweet

SBA Promotes Innovation and Technology with National Road Tour

Continued on Page 17

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 15

National Society of Black Engineers amp American Society of Civil Engineers Join Forces to Develop and Retain Next-Gen African-American Engineers

Washington DC mdash The National Society

of Black Engineers the largest student-

governed engineering organization in the

country and the American Society of Civil

Engineers announced their renewed strate-

gic partnership in a ceremony on Feb 24 at

the National Academy of Sciencesrsquo Great

Hall in Washington DC The organiza-

tionsrsquo leaders signed a memorandum of

understanding (MOU) committing to com-

bine their resources and expertise to in-

crease the retention representation and de-

velopment of African-American civil engi-

neers in the US workforce

ldquoNSBE recognizes that it cannot fulfill its

mission without strategic partnerships

with the US engineering communityrdquo

said NSBE National Chairperson Sossena

Wood ldquoThis MOU with our first strategic

partner the American Society of Civil

Engineers is another major step toward

supporting our members building our

organizations growing the number of

underrepresented engineers and accom-

plishing much for the US engineering

professionrdquo

ldquoAs leading engineering professional so-

cieties ASCE and NSBE are uniquely

and strategically positioned to address the

US engineering workforce and innova-

tion challenges our nation facesrdquo said

ASCE President Robert D Stevens

PhD PE FASCE ldquoThis MOU repre-

sents the collaborative actions ASCE and

NSBE are undertaking to attract develop

and retain current and future black civil

engineersrdquo

According to the US Bureau of Labor Sta-

tistics in 2013 African-Americans repre-

sented 55 percent of the countryrsquos engi-

neering workforce and 54 percent of the

civil engineering workforce The statistics

also showed that African-Americans repre-

sented only 34 percent of college students

who earned a bachelorrsquos degree in civil

engineering and 33 percent of those earn-

ing a masterrsquos degree in the same discipline

Under the terms of the MOU NSBE and

ASCE will offer reciprocal memberships

co-sponsor frequent professional develop-

ment continuing education mentoring and

leadership development programming and

promote and support student and local

chapter collaborations The organizations

will also engage in large-scale efforts aimed

at promoting awareness and interest in engi-

neering careers such as an upcoming

IMAX film and educational project ndash

DreamBig (wwwdreambigfilmorg)

Strategic Partnership Leaders of the National Society of Black Engineers (NSBE) and the

American Society of Civil Engineers (ASCE) sign a memorandum of understanding before the

Charles Stark Draper Awards Dinner at the National Academy of Sciences in Washington DC

(left to right) ASCE Executive Director Thomas W Smith III ASCE President Robert D Ste-

vens NSBE National Chair Sossena Wood and NSBE Executive Director Karl W Reid

SBIR and STTR programs bring together

several federal agencies to promote innova-

tion and research around many different

areas of priority For example current

awards support the Administrationrsquos com-

mitment to Alzheimerrsquos disease and other

neuroscience priorities and Brain Research

through Advancing Innovative Neurotech-

nologies (BRAIN) Initiative

Each SBIR Road Tour stop will be hosted

by a local organization committed to sup-

porting technology-based entrepreneurship

and will provide attendees with a face-to-

face opportunity to talk directly to federal

agency program managers and decision

makers

The first series will take place the week of

March 23rd with stops in Louisville Ken-

tucky Nashville Tennessee Atlanta Geor-

gia and Columbia South Carolina The

next stops in the tour during the week of

April 27th are Long Beach Mississippi

Ruston Louisiana Oklahoma City Oklaho-

ma Wichita Kansas and Columbia Mis-

souri Additional tours will hit the north

central and northwest regions Small tech-

nology firms innovators scientists or re-

searchers seeking more information on the

SBIR Road Tour including a listing of all

states to be visited should go to

wwwsbirgov

The highly competitive SBIRSTTR pro-

grams provide the needed impetus for many

advanced technology firms to move from

ideation to commercialization and support

this nationrsquos innovation driven economy

Since the programsrsquo inception there have

been over 150000 awards totaling about

$40 billion that have helped this nationrsquos

innovators de-risk technology and keep the

nation competitive The SBIRSTTR pro-

grams have provided seed funding to com-

panies including Qualcomm iRobot Sy-

mantec and Genzyme

For more information about SBIRSTTR

programs please visit wwwsbirgov

SBIRSTTRmdashContinued from Page 16

RESOURCE SPOTLIGHT BDPA (Black Data Processing Associates) is a non-

profit organization of professionals working in or having interest in the Computer

Science and Information Technology Fields httpsbdpasite-ymcom

DIVERSITY TRENDS

16 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

Successful Sistarsquos To Seek For Business and Personal Success

Black women represent one of the wealthi-

est and most influential demographics on

the planet We are extremely goal-oriented

and career-driven and we are very entre-

preneurial We are more likely to start a

business be successful in business create

jobs and give back to our communities

Many women today are using the internet

as a way to stay connected through social

media network with professionals and start

a new business

During Womenrsquos History Month we wanted

to celebrate Black women who have decid-

ed to develop their careers by producing

online businesses conferences and expos as

well as women only membership sites that

empower and motivate other women by

helping them succeed in life family and

business

Developing a product producing a website

marketing the website and monetizing your

talent is only the beginning to succeeding

online Research the women events and

organizations represented and maybe you

will discover your passion create a new

avenue for wealth and become a Successful

Sista yourself

The goal of Dr Venus Opal Reese is to

teach purpose-driven high-achieving entre-

preneurial Black Women how to identify

monetize and leverage their worth by trans-

forming mindsets creating inspiring and

Rosettarsquos speeches and workshops are

inspiring interactive and informative

designed to help participants take imme-

diate action

Dr Venus Opal Reese

Defy Impossible Business Coach

wwwdefyimpossiblecom Rosetta Thurman

Happy Black Woman

wwwhappyblackwomancom

Sharvette Mitchell

Talk Radio amp Media Coach

wwwsharvettecom

The Sharvette Mitchell Radio Show

features various guests that include

celebrities artists authors small busi-

ness owners public speakers consult-

ants media personality and other influ-

ential people Our goal to motivate

excite and influence

Deborah Owens is hailed as thought leader

and advocate for remedying the wealth

disparities of women and minorities She is

the author of three books most recently

critically acclaimed A Purse of Your Own

An Easy Guide to Financial Security pub-

lished by Simon and Schuster

Deborah Owens

The Wealth Coach

wwwdeborahowenscom

Rachel Wilson Thibodeaux also known

as the SWAG Strategist amp Leverage

Your Brand Coach is Founder and CEO

of SWAG Strategy Solutions SWAG is

an acronym for Strategic Women

Achieve Growth SSS offers business

coaching professional speaking training

and development to women entrepre-

neurs ndash both current and aspiring entre-

preneurs along with sales professionals

Rachel Wilson Thibodeaux

SWAG Strategy Solutions

wwwswagstrategycom

Heal a Woman to Heal a Nation Inc

(HWHN) is a community based organi-

zation that promotes holistic wellness

for women and families through educa-

tion physical and mental health eco-

nomic and self empowerment

Mothyna James-Brightful

Heal a Woman to Heal a Nation

Conference

wwwhwhnorg

Small Business amp Women Empowerment

Coaches

Gina McCualey

Blogging While Brown Conference

wwwbloggingwhilebrowncom

Powerful Events

Blogging While Brown is more than a con-

ference it is a community - an incubator of

creativity collaboration and sustainability

for emerging leaders in digital media and

social change

By Sharon S Gordon

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 17

Ms Ingrid Saunders Jones is the Senior Vice President of

Global Community Connections for The Coca-Cola Com-

pany and Chair The Coca-Cola Foundation (Atlanta GA)

As the leader of Coca-Colarsquos philanthropy efforts the

company has contributed more than $460 million to sup-

port sustainable community initiatives including the His-

panic Scholarship Fund United Negro College Fund

(UNCF) Catalyst the Critical Difference for Women pro-

gram at Ohio State University the International Costal

Clean-up Boys and Girls Clubs of America the National

Council of Negro Women and the World Wildlife Fund to

name a few The Foundation also funds The Coca-Cola

First Generation Scholarship Program for first generation

college students Ms Jones also serves on the boards of

The Coca-Cola Africa Foundation and The Coca-Cola

Scholars Foundation

Extraordinary educator and political leader Mary McLeod

Bethune (1875-1955) founded NCNW in 1935 and envi-

sioned it to be an organization of organizations that would represent the national and in-

ternational concerns of Black women It would also give Black women the opportunity to

realize their goals for social justice and human rights through united constructive action

Today the National Council of Negro Women Inc (NCNW) is a council of 39 affiliated

national African American womens organizations and over 240 sections - connecting near-

ly 4 million women worldwide

National Council of Negro

Women

Ms Ingrid Saunders Jones

Chair wwwncnworg

Successful Sistarsquos To Seek for Business and Personal Success

Lucinda Cross

Activate Conference

wwwactivateconferencecom

Doreen Rainey

Get Radical Conference

wwwgetradicalconferencecom

Jessica Ann Mitchell

Blogger Week

wwwbloggerweekcom

Camika Smith

The BOSS Network

wwwthebossnetworkorg

A dynamic seasoned and no-nonsense

personal and business coach she is the

Founder of the RADICAL Success Insti-

tute and Vice President Operations

Transformation Division in the Steve Har-

vey World Group Focused on showing

people how to take their goals and make

them a reality shersquos built her career

around teaching and training individuals

entrepreneurs and executives on systems

and methods to accelerate success

The Art of Activation is a life changer and

will give you key tactics and strategies to

run in hot pursuit towards your personal

professional and global purpose Founder of

the popular Activate Conference Held

annually Activate presents a series of in-

formative events with the purpose of

ldquoactivatingrdquo the power inside of women

Blogger Weektrade 2015 is a multicultural

festival of bloggers journalists and

social media mavens hosted by Black

Bloggers Connect

As a collective The BOSS Net-

work supports women in their journey to

become independent and successful in

their endeavors utilizing network-

ing Working towards one simple

goal BOSSreg is ldquoBringing Out Successful

Sistersrdquo to build relationships and net-

works to structure a foundation where

women feel supported in their holistic

lives

LaShanda Henry has been developing

websites for over 10 years She owns over

15 web properties and is most passionate

about two things creating positive web-

sites for people of color and helping wom-

en entrepreneurs learn how to build suc-

cessful businesses online

Ms Henry graduated Columbia University

and received her bachelorrsquos degree in

Computer Science in 2002

ldquoMy lifersquos mission is to motivate inform

inspire connect With my mother in mind

I do what I do for parents looking to better

their childrenrsquos lives and for women striv-

ing to live their dreams I love to share

information and build communities online

Itrsquos what I do and who I amrdquo

Some of LaShandarsquos most popular websites include bull Multiple Shades of You Online (an African American Web Portal)

bull BBWO ndash Social Network for Women Entrepreneurs

bull SistaSense Money and Marketing blog

LaShanda Henry

Founder of Black Business Women

Online

Wwwmybbocom

National Organization Online Entrepreneur Success

18 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

BUSINESS TRENDS

Leading the Way ndash Women Leaders Matter

When it comes to successfully running a

business and managing employees women

clearly lead the way ndash Women Leaders

Matter A recent survey conducted by the

Pew Research Center found that most

Americans see women as stronger than or

equal to men when it comes to key leader-

ship traits From being honest and treating

employees fairly to mentoring staff women

executives and managers come out ahead

Thatrsquos great news because recognition of

the many attributes women bring to leader-

ship roles further reinforce the positive im-

pact women have in todayrsquos business world

Add to this the fact that according to new

research from Expert Market the number of

women-owned businesses has nearly dou-

bled in the last 20 years itrsquos easy to see

how women leaders are leading the way

Here are more reasons why women leaders

matter

Shake It Up

Letrsquos face it women leaders shake things

up Men have inhabited corner offices and

board rooms ndash not to mention seats in Con-

gress ndash far too long Having more women in

leadership roles in business as well as a

stronger presence in local and national poli-

tics helps maintain the balance and keeps

the playing fields even

Create Awareness

As women executives take on more and

more significant roles in business it helps

create an awareness of the value profession-

al women bring to a company Whenever

we read about the successes of a top CEO

such as Yahoo Incrsquos Marissa Meyer or

cheer on a woman who has left another

crack in the proverbial glass ceiling we feel

empowered and impassioned to continually

strive for our own professional goals

Encourage Workplace Diversity

As part of a diverse group women business

owners managers and executives are aware

of the many roadblocks they may encounter

on the way to success For those reasons

women leaders are in the perfect position to

pave the way for others by fostering diver-

sity in their companies And although a

recent study found that women bosses are

often penalized for hiring and promoting

other women and minorities we must con-

tinue to move forward ldquoContinue to recruit

diverse talent to meet diversity quotas and

build an environment of color creativity

and culturerdquo says Star Jones President

ldquoMake workplace diversity and inclusion a

corporate priorityrdquo

Inspire the Next Generation

Perhaps the most important reason why

women leaders matter more than ever is the

excitement they ignite in the next genera-

tion of young women Having role models

You do this of course through network-

ing If you want to network with important

people you have to know where they are

and get yourself therehellip

Here are a few ways to do that

Power network within traditional chan-

nels Go to your companyrsquos events

when you get priceless face time with

higher-ups In addition build your net-

work upon the classic infrastructures of

family friends your college alumni

group and professional associations

Join a networking group Find one

whose members span every industry

that will give you a broad understand-

ing of other businesses and exposure to

new clients

Connect with everyone That means

networking up down and sideways

Donrsquot think that to make the CEO chair

by age forty-five you should only in-

teract with managers VPs and trus-

tees Get to know the folks in the mail-

room and the coffee shop janitors the

newsstand operator security officersndash

you never know who might offer a

golden nugget of information that be-

comes your jackpot

Find lsquoem Research where your dream

team members work out get coffee

and eat lunch I am not advocating that

you become a stalker as that would

defeat your purposehellip if you become a

friendly face in your potential dream

team memberrsquos kickboxing class and

then ease into chit-chat and get to know

them slowly you can

ultimately introduce

yourself as a business

owner and propose that

they consider joining

your innovative ven-

ture

Bottom Line Trust

that the law of attrac-

tion will deliver the right people to you with

the best chemistry fit and timing And you

will magically click with your team to live

your dream

Be Where Important People Are

Darnell Smith is the

FounderCEO of Busi-

ness in the Black a online

media and marketing

company based in Dallas

Texas http

businessintheblackcom

Joining a networking

group and attending

annual business net-

working conferences

are a great way to

connect with like-

minded business pro-

fessionals

NAPW defines success as owning your

own power As the largest most-

recognized networking organization of pro-

fessional women in the country spanning

virtually every industry and profession the

National Association of Professional Wom-

en (NAPW) is a powerfully vibrant net-

working community with over 600000

members and nearly 300 Local Chapters

NAPW members have diverse backgrounds

beliefs perspectives and lifestyles with one

common bond - their ability to succeed -

See more at httpwwwnapwcom

By Star Jones Esquire President of National Association of Professional Women

Star Jones Esq

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 19

TECH TRENDS

GET YOUR SITE STATS CALL UTS AT 888-885-5552

Changes In Technology Can Present Opportunity For Small And Midsize Businesses

(NAPSI)mdashThanks to new technology itrsquos

an exciting time for small and midsize busi-

nesses Thatrsquos because many are finding

that increased access to new technologymdash

such as cloud and mobile solutionsmdashcan

provide access to services that were never

within their reach before helping them

grow and be more productive

They are also finding that using old or out-

dated technology can hinder a companyrsquos

ability to do business in a number of

waysmdashfrom security risks and compliance

issues to not being able to implement even

modest changes or updates in software all

of which can significantly hamper a compa-

nyrsquos ability to be successful and competi-

tive

A Shift In Technology

The beginning of one era in technology

often means the end or phasing out of an-

other For example to accommodate the

shift toward modern technology used by a

growing number of small and midsize busi-

nesses Microsoft will end support for Win-

dows Server 2003 on July 14 2015

This means that security patches and up-

dates will no longer

be available after

this period resulting

in a less stable and

less secure techno-

logical infrastructure

if no action is taken

However the good news is that a variety of

easy-to-integrate options are available for

those ready to upgrade including Microsoft

Azure the companyrsquos cloud platform

Cloud solutions such as Azure are designed

to provide small and midsize businesses

with the ability to scale up or down to take

advantage of opportunities or cut costs all

based on their needs

Numerous Benefits

Many small and midsize businesses report

that moving to a cloud platform like Azure

provides a range of benefitsmdashincluding

increased backup capacity enhanced disas-

ter recovery capabilities consistent compli-

ance with regulatory demands and access to

the most modern applications These bene-

fits can help small and midsize businesses

move faster

reduce costs

and ulti-

mately be

more produc-

tive

bull Backup Todayrsquos businesses generate

more data than ever before The cloud of-

fers reliable and economical backup for

data for businesses of any size and it even

automatically replicates data to help guard

against unexpected hardware failures

bull Disaster recovery Backup is a great so-

lution to protect your business from data

deletion and corruptionmdashbut it isnrsquot the

only important factor when it comes to data

Disaster recovery with Azure means your

companyrsquos data and applications will be

replicated in the cloud and accessible at any

time should anything happen to your physi-

cal location

bull Compliance With data security comes

legal and regulatory requirements With

cloud platforms like Azure your security

software will be continually updated mak-

ing it easy for your business to ensure it

remains compliant with unique industry

requirements

bull Modern applications The cloud pro-

vides the infrastructure platform and cus-

tom-made solutions in one place rather

than having to cobble solutions together

piece by piece This helps make it possible

for small or mid-size companies to spend

less time troubleshooting IT issues and

more time on activities that will drive the

business forward

Now is the time to plan your transitionmdash

and Microsoft is here to help For more

information please visit

wwwmicrosoftcomen-usserver-cloud

productswindows-server-2003 To find a

Microsoft partner in your area to assist in

your cloud transition visit

wwwpinpointmicrosoftcom

By embracing more modern up-to-date

technologies small and midsize business-

es are able to innovate in a way that al-

lows them to outpace the competition

WBC OHIO Announcement DreamBuilder

The Womens Business Center is now offering an online interactive Business Plan

DreamBuilder is a unique multi-leveled business skills training program created to help women build their dream of starting or growing their own business The 12 courses teach the basics of starting and growing a business including topics such

Rewards and Challenges of Being an Entrepreneur

Developing Your Business Idea

Who is Your Customer

Who is Your Competitor

Marketing Strategy

The significance of Branding

Pricing and so much more Upon completion you will have an edita-ble business plan Through our online tool you will become a part of the WBC DreamBuilder community You can communicate with other participants through discussion boards and messaging options In addition you will find various sample business forms and useful templates for your business Register at httpwwwdreambuilderorgwbcohio Contact us for further information (614) 732-0981

Empowering women entrepreneurs with the resources and tools to create strong sustainable business

20 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

REAL ESTATE TRENDS

HOME amp STYLE TRENDS

Five Quick Ways To Upgrade Your Home For Resale

(NAPSI)mdashWhether yoursquore considering

cashing in on your equity downsizing trad-

ing up moving for a change of scenery or

relocating for better prospects a few smart

investments and improvements can help

your home stand out from the competition

so you get top dol-

lar Even if yoursquore

not planning on

moving anytime

soon these strate-

gies can maximize

your homersquos value

and increase its

marketability

bull Sprucing up the

exterior If you

think yoursquoll have a

few years before

you move work on

your landscaping

now to give plants

time to mature

Look for easy-care

perennials such as hostas which multiply

on their own If you have less time you can

still achieve a quick makeover by power

washing paths and siding painting or up-

grading your front door and keeping the

lawn watered and weeded

bull Removing eyesores inside Some minor

adjustments can help buyers recognize

whatrsquos great about your home Swap out-

dated fixtures remove wallpaper and give

everything a deep clean Replacements

donrsquot have to be top of the line they just

need to eliminate hang-ups for potential

buyers

bull Improving the kitchenmdashto a point You

probably wonrsquot recoup the cost of a full

kitchen renovation but smaller projects such

as upgrading appliances and painting or

refinishing cabinets can modernize the

space

bull Refreshing rooms with neutral paint This is a time-honored tip for a reason

While seeing your favorite bold hues on the

walls makes you happy potential buyers

may not agree A fresh coat of neutral paint

can help them envision their own belong-

ings in the space

bull Focusing on energy efficiency The right

energy-smart upgrades can assure buyers

theyrsquore seeing an efficient home where util-

ity bills can be minimized Adding insula-

tion to the attic and walls can make a dra-

matic improvement in many homes Con-

sider the windows as well Adding a heat-

rejecting window film such as 3M Sun

Control Window Film can reduce cooling

costs and typically does not change the win-

dowsrsquo appearance Since the window film

can reject up to 99 percent of UV rays it

can protect the investment you made in

your hardwood floors rugs window treat-

ments furniture and artwork

Learn More

For further facts visit www3Mcom

homeimprovement

(NAPSI)mdashThere could be good news for

many households The garage can be so

much more than a storage room where you

hide your kidrsquos soccer cleats lawn mower

and old yearbooks With these five tips you

can make it as organized functional and

aesthetically pleasing as any room in your

house

1 For many the garage is the pri-

mary entry and exit point to the

home but it can also serve as a

terrific storage space for emergen-

cy supplies Check to make sure

your home emergency kit is up to

codemdashreplace batteries in flash-

lights and replenish your canned

food and medical supplies You

may not need them every day of

the year but itrsquos better to be safe

than sorry Also ensure that you

have backup power sources availa-

ble in the event of an outagemdasha

home generator and backup battery for your

garage door opener are proven solutions

that will help maintain accessibility and

functionality for your family no matter the

circumstance

2 While reorganizing take some time to

check your garage door Test the alignment

by disconnecting the door from the opener

once itrsquos disconnected you should be able

to lift the door easily with one hand If the

door is stuck or difficult to lift you should

call an authorized dealer for an inspection

Also be mindfulmdashif your garage door

opener was installed prior to 1993 itrsquos

probably time to have it replaced as it may

not be equipped with the latest safety fea-

tures such as photo eyes

3 When cleaning the garage homeowners

tend to think of horizontal spacemdashclearing

out boxes on the floor moving gardening

equipment and power tools over to the

sidemdashbut freeing up vertical space can be

just as important Instead of piling contain-

ers on the floor think about installing wall

shelves to maximize space If you want to

clear up additional overhead for a larger

car a hanger for bikes or other large pieces

of sporting equipment consider replacing

your overhead garage door opener

4 Yoursquove organized and upgraded your

garage but yoursquore not done yetmdashyou need

to be sure your garage is a safe place for

friends family and pets Store flammable

propane tanks outdoors and invest in a 5- or

10-pound fire extinguisher in case of emer-

gencies Lock up any other dangerous

chemicals

5 A good cleaning ultimately helps in-

crease convenience and peace of mind and

that premise can extend beyond organiza-

tional tips

Creating a clean functional space will pro-

vide the peace of mind you want and de-

serve You can turn your home into an or-

ganized retreat and your garage into a func-

tional space-saving area you can enjoy year

after year

Spring Cleaning 101 Find Extra Funds and Freedom By Decluttering Your Garage

How a few quick touch-ups can create added value to your

home

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 21

TRENDY PALETTE

(NAPSI)mdashSo many people are grilling out-

doors year-roundmdasheven when temperatures

dip below freezingmdashthat Weber Grills the

company that launched the grilling revolu-

tion more than 60 years ago has released its

top tips for hearty grillers who simply

wonrsquot give up the distinctive flavors that

only an outdoor grill can deliver

ldquoMore than half of grill owners grill year-

roundmdashand 35 percent grill when the

temperature drops below freezingrdquo

said Kim Lefko Executive Vice Pres-

ident AMERICAS Weber-Stephen

Products LLC ldquoOur annual Weber

GrillWatch Survey reveals the top

reason people brave the cold is be-

cause they feel everything tastes better

grilled They also tell us itrsquos because

they see grilling as an adventure itrsquos

lsquome timersquo and itrsquos lsquofootball seasonrsquordquo

Whether grilling for one or two or to

add some flair to your next party be sure to

bundle up on your way to the grill and arm

yourself with these essential tips from We-

ber

bull Plan on adding five to 10 minutes to the

normal time it takes to preheat your grill in

the warmer months

bull Even when itrsquos cold outside never grill in

an enclosed space that can trap deadly car-

bon monoxide such as inside a garage or

under an overhang

bull If yoursquore lookinrsquo you ainrsquot cookinrsquo Resist

the urge to lift the lid Repeatedly opening

the grill will let precious heat escape ulti-

mately increasing your grilling time

bull Use a thermometer to measure the internal

temperature of foods for delicious results

every time

bull Have backup fuelmdashcharcoal and pro-

panemdashon hand in the winter as the grill will

typically require more fuel than during the

warmer months

bull Grill what you know Cold weather is the

time to stick with the tried-and-true recipes

you know by heart to maximize efficiency

at the grill

bull Position gas grills so the wind is perpen-

dicular to the gas flow and not blowing the

flame down the burner tubes

bull Keep your grill covered to protect it from

the elements

bull Snow gloves are not barbecue gloves

Make sure you have on heat-resistant

gloves when operating your grill

For additional cold weather grilling tips

visit wwwwebercomweber-nationblog

how-to-grill-in-the-winter

Essential Tips For Year-Round Grilling

888-885-5552 inforbantrendsetterscom

URBAN TRENDSETTERS INTRODUCES

NEW APPS FOR RESTAURANTS amp MORE

22 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

HEALTH AND WELLNESS

by Bruce Johnson

heart attack survivor and news reporter-

anchor

(NAPSM)mdashldquoForty-two-year-old black

male probable heart attackrdquo To this day

the paramedicsrsquo words as they rushed me to

a Washington DC hospital ring in my

ears

It began as a normal Thursday cover-

ing news as a street reporter in the

toughest part of our nationrsquos capital

When the severe pain in my chest

began I tore open the top buttons of

my dress shirt and loosened my tie to

no avail After a few failed attempts

to shake off the pain I was rushed by

ambulance to the local hospital

As I was rolled into the emergency

room my shirt was cut off an IV

needle was stuck in my arm and

monitoring leads were stuck to my

chest I was given medication to dis-

solve any blood clots and restart

blood flow to my heart An electrocardio-

gram showed that I had had a type of heart

attack called ldquothe widow makerrdquo An artery

was abruptly and completely blocked Fifty

percent of patients who have this type of

heart attack die before they get to the hospi-

tal

My cardiologist was concerned I was

young to be having a heart attack and was

outwardly in good health

Two years before my heart attack with a lot

of help I had quit smoking and eliminated

all alcoholic drinks However my job as a

reporter for a top news station was inherent-

ly stressful I often grabbed fast food as I

tried to balance professional responsibilities

with family time It had all caught up with

me

Later that night my chest pain came back

and I was flown to another hospital where

an emergency angioplasty was performed to

widen the obstructed artery

I was in intensive care for several days be-

fore starting inpatient cardiac rehab Within

2 weeks I was walking and ready to go

home I continued my supervised cardiac

rehab as an outpatient for another 6 weeks

Determined to learn why I had my heart

attack and what I could do to prevent anoth-

er one I relied on what I did best research

and investigation I asked my family about

our history of cardiovascular disease I read

articles and listened intently when the nurs-

es and doctors explained about my blood

pressure pulse weight and medications I

worked with a nutritionist who told me that

if I ate mostly fresh fruits and vegetables

broiled fish and chicken and lower-fat

foods I could occasionally enjoy spare ribs

at family get-togethers

I had always been athletic before my heart

attack but I knew I needed an activity that

Hey Man Itrsquos Time We Have A Heart-to-Heart

Continued on Page 23

Bruce at work amp play

after surviving heart

attack

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 23

DIET FREE LIFE PROUD SPONSORS OF THE NEW UTS

FITS amp TRENDY MAGAZINE gave me control of my heart speed I start-

ed by running on a treadmill and then

moved my runs outside I listened to my

body but wasnrsquot afraid to push myself

I saw my doctors regularly to make sure

my heart was functioning at its best My

health care team was stunned by my recov-

ery often calling me a miracle which felt

great But not as good as knowing I was

living healthy tracking and controlling my

blood pressure and taking care of myself

Despite my progress I needed to prove to

myself that I was healthy Since running

had be come my passion I entered the

Marine Corps Marathon With clearance

from my doctor on October 22 2000mdash

eight years after my heart attackmdashI ran

262 miles When I crossed the finish line

I knew my heart attack hadnrsquot defeated or

defined me

I know I was spared My story could have

turned out differently and I am grateful for

this gift of life But do you know what

This could be you Heart disease remains

the leading cause of death in America

If you learn anything from my story I

hope itrsquos that YOU have to take care of

yourself and your heart No one else can

do it for you During American Heart

Month and all through the year make

your heart a priority Know your blood

pressure and keep it in control Donrsquot

smoke Eat less fatty salty and greasy

food and more fruits and vegetables Make

an appointment with your doctor Free

resources and information are available

from Million Hearts at

http1usagov1AU65x6 Take it from

me taking action today could save your

life tomorrow

HeartmdashContinued From Page 22

24 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

BEAUTY AND FASHION TRENDS

Inspiring Beauty 50 Years of Ebony Fashion Fair

The first-ever exhibition on the Ebony

Fashion Fair Inspiring Beauty explores the

50-year history of the charity fashion spec-

tacle that redefined the concepts of beauty

style and empowerment for African Ameri-

cans by examining the history of the show

and its director and producer Eunice W

Johnson

Inspiring Beauty showcases nearly 100 ob-

jects including ensembles and accessories

displayed on fully stylized mannequins to

recreate the runway experience as well as

archival photographs video and Johnsonrsquos

personal effects to tell the full story of these

unparalleled events At the center of this

dynamic show are the stunning gowns

feathered coats and statement designs seen

in the 40 garments selected from a collec-

tion of thousands Johnson amassed in five

decades

Works by designers including Stephen

Burrows Christian Dior Christian La-

croix Bob Mackie Missoni Jean Patou and Sarli illustrate themes of vision inno-

vation and power as exemplified by John-

sonrsquos entrepreneurial spirit flair for fash-

ion and philanthropic goals as co-founder

of Johnson Publishing Company publisher

of Ebony and Jet magazines

Exhibition highlights include garments

from fashion greats such as Valentino

Pierre Cardin and Alexander McQueen

for Givenchy before they reached world-

renowned status An Yves Saint Laurent

lsquoPicassorsquo cocktail dress Nina Ricci even-

ing ensemble of a shirred jumpsuit and ruf-

fle coat Karl Lagerfeld for Chloeacute beaded

gown Vivienne Westwood animal print

evening gown and Emanuel Ungaro two

piece bridal gown are examples of the spec-

tacular trends of fashion and attitude of

style

Developed by the Chicago History Museum

in cooperation with Johnson Publishing

Company Inspiring Beauty offers an un-

precedented multisensory experience to

visitors who have never attended an Ebony

Fashion Fair as well as reconnects those

who experienced it first-hand

TOUR SCHEDULE Museum of Design Atlanta GA

October 18 2014 ndash January 4 2015

Milwaukee Art Museum WI

February 5 2015 ndash May 3 2015

Minnesota History Center St Paul MN

May 22 2015 ndash August 16 2015

Charles H Wright Museum of African

American HIstory Detroit MI

September 18 2015 ndash January 3 2016

Memorial Art Gallery of the University

of Rochester NY

January 30 2016 ndash April 24 2016

Bellevue Arts Museum WA

May 20 2016 ndash August 12 2016

The George Washington University Mu-

seum and The Textile Museum Wash-

ington DC February 10 2017 ndash June 4 2017

Eunice Johnson at work 1970 Photo

courtesy of Johnson Publishing Compa-

Eunice Johnson with designer Yves

Saint Laurent 1972 Photo courtesy of

Johnson Publishing Company LLC

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 25

ldquoMaking pretty faces is my specialty

Sara King

Professional Makeup Artist

614-900-1033 wwwstyleseatcomsarakingbeauty

Special

Events

Free-Lance

Make-Up Parties

BEAUTY amp FASHION TRENDS

Available at DrsquoAndrearsquos Hair Studio

DrsquoAndrea Brown Master Designer

2151 E Dublin Granville Road Suite F

Columbus OH 43229 P 614-636-2298

5 STAR HAIR MAYVEENCOM

Natural Straight

Deep Wave

Curly Wave

Loose Wave

FREE BUSINESS OPPORTUNITY

CALL TODAY

If yoursquore like me yoursquove got a random col-

lection of carrier and essential oils some-

where in your beauty arsenal If yoursquore like

me said random collection of essential and

carrier oils is mostly just sitting there col-

lecting dust and taking up space on your

shelves Many of us aspire to be gung-ho

DIY mixtresses in our down time but life

doesnrsquot always have that in store for us In

fact sometimes we buy products we donrsquot

need and make aspirational plans that wersquore

going to learn how to use them That

doesnrsquot always happen Irsquom here to help

you sift through the clutter

First things first ndash let me introduce you to a

recipe book you should check out ndash Natural

Beauty Alchemy Make Your Own Organic

Cleansers Creams Shampoos Serums

Balms and More Itrsquos written by fabulously

named licensed pharmacist and expert

healthcare professional Fifi M Maacaron

and features more than 100 easy to follow

recipes for skin and body IMO itrsquos pret-

ty light on hair recipes but it offers helpful

and simple recipes for bellas who want to

make their own toner or serum or even per-

fumes from essential oils With permission

from the publisher I got access to a few

exclusive recipes ndash you gotta get the book

for the rest I specifically requested the

breakdown for the ldquo3-in-1 Lazy Blendrdquo ndash

you KNOW I love a good multi-use prod-

uct A DIY multi-use product SOLD

Herersquos the breakdown courtesy of The

Countryman Press

3-in-1 Lazy Blend ndash Makeup Remov-

er Toner amp Night Oil

What could be better than a makeup remov-

er that is also a toner and an anti-aging

night oil all in one bottle This formula

softens the skin and nourishes it While the

composition of jojoba oil is very close to

that of the skinrsquos own lipids and it doesnrsquot

clog pores wheat germ oil is rich in vita-

mins and minerals that prevent aging

Chamomile tea and rose water are extreme-

ly skin friendly and help alongside glycer-

in balance moisture levels Keep this oil-

water mix handy especially when you have

little time and energy left at the end of the

day

INGREDIENTS 2 ounces (60 ml) rose water

1 tablespoon almond oil

1 tablespoon jojoba oil

1 tablespoon wheat germ

1 ounce (30 ml) chamomile tea (at room

temperature)

1 teaspoon glycerin

5 drops vitamin E oil

Note You can substitute witch hazel for

rose water in case of oily skin

INSTRUCTIONS 1 Mix the above ingredients adding one at

a time Shake well and then transfer to a

spray bottle

2 Shake vigorously to disperse oil droplets

before spraying onto a cotton disc or ball

Wipe the face and neck repeating if neces-

sary to remove makeup completely

3 You do not need to rinse or follow with a

toner or night oil because this formula does

it all

4 Store the bottle in a cool place away from

sunlight and heat

Try This DIY Beauty Recipe ndash the 3-in-1 Makeup Remover Toner amp Night Oil

By Patrice Grell Yursik

Founder Afrobellacom

26 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

ARTS AND ENTERTAINMENT

NEW YORK NY and UNIVERSAL CITY Calif ndash The biggest names in en-tertainment will bring the music of the iHeartRadio app to life on Sunday March 29 for the second edition of the iHeartRadio Music Awards hosted by Oscar and Grammy award winning actor and musician Jamie Foxx The event will air live on NBC from 8-11 pm ETPT from the historic Shrine Auditorium in Los Angeles and will be broadcast sim-ultaneously on iHeartMedia stations na-tionwide and across the iHeartRadio

digital music platform

The three hour telecast will truly reflect Americarsquos favorite music and will show-case the yearrsquos most popular artists and songs determined by the iHeartRadio Chart and fan voting through iHeartRa-dio stations nationwide The evening will include performances by Rihanna Iggy Azalea Sam Smith Madonna Ja-son Aldean Jamie Foxx Meghan Trai-nor Jason Derulo Jennifer Hudson Kelly Clarkson Snoop Dogg Nate Ruess Alesso and Florida Georgia Line

along with appearances from Taylor Swift and more This yearrsquos iHeartRa-dio Music Awards will also feature un-

expected collaborations from some of

the top names in music

ldquoThis is the night we celebrate the big-gest songs and artists we played for fans on our iHeartRadio stations across America and on the iHeartRadio app over the past year along with a look at whats coming in 2015rdquo said John Sykes President of Entertainment En-terprises for iHeartMedia Inc ldquoAnd who better to host than both a Grammy win-ning musician and Oscar winning per-former Jamie Foxx This is going to be an amazing star packed Sunday night of

music on NBC

ldquoIrsquom so excited that Jamie Foxx is taking the reins at this yearrsquos iHeart awards He is the perfect choice to lead this extraordinary night of music and celebrity artists said Paul Telegdy President Alternative and Late Night

Programming NBC Entertainment

2014 was such an incredible year for so many artists across different genres so

its great to see them get the recognition they deserve said Tom Poleman Pres-ident of National Programming Platforms for iHeartMedia Whether theyre new to the scene or industry veterans each artists journey is exciting to follow from their first radio spin to their first

iHeartRadio Music Award nomination

The iHeartRadio Music Awards is the night in music where the indus-tryrsquos top artists get to shine in a relaxed and fun atmosphere and celebrate their own achievements as well as those of their peersrdquo said Ian Stewart President of Done +

Dusted Inc

Category finalists for the iHeartRa-dio Music Awards were announced on February 4 with 2014 iHeartRa-dio Innovator Award winner Pharrell Williams making a special appear-ance on NBCrsquos TODAY show to

reveal this yearrsquos Artist of the Year nomi-nees Social voting through iHeartRadio stations nationwide for the Best Lyrics Best Fan Army and Renegade catego-ries will run through Friday March 20 Category finalists (by alphabetical order) are

JAMIE FOXX TO HOST IHEARTRADIO MUSIC AWARDS LIVE ON NBC Sunday March 29 (8-11 PM ETPT)

Rihanna Iggy Azalea Sam Smith Taylor Swift Madonna Jason Aldean Jamie Foxx Meghan Trainor Jason Derulo Jennifer Hud-son Kelly Clarkson Snoop Dogg Nate Ruess Alesso and Florida Georgia Line

Continued on Page 27

Jamie Foxx

Rihanna

Snoop Dogg

Jennifer Hudson

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 27

EVENTS

The Urban Trendsetters List of 2015 Media Sponsorship is GROWING NATIONALLY amp FAST

Events Include but NOT limited to

Whorsquos Who Publishing Book Unveiling Receptions for Atlanta GA other city announcements soon

The African American Male Wellness Walk Atlanta Detroit Washington DC Niagara Falls

2015 Champions of Diversity and Career town Network Career Fair-Columbus OH and Atlanta GA

The African American Film Festival-New York City

FOR MORE INFORMATION ON ADVERTISING SPONSORSHIP OR VENDOR OPPORTUNITIES LOG ONTO WWWURBANTRENDSETTERSCOM EVENTS

CALL Mykayla Bryant or Sharon S Gordon at 888-885-5552

EMAIL mykaylaurbantrendsetterescom or Sharonurbantrendsetterscom

Artist of the Year

Ariana Grande

Iggy Azalea

Luke Bryan

Sam Smith

Taylor Swift Song of the Year

All About That Bass - Meghan Trainor

All of Me - John Legend

Happy - Pharrell Williams

Shake It Off - Taylor Swift

Stay With Me - Sam Smith Best Collaboration

Bang Bang - Jessie J + Ariana Grande + Nicki Minaj

Dark Horse - Katy Perry featuring Juicy J

Fancy - Iggy Azalea featuring Charli XCX

Problem - Ariana Grande featuring Iggy Azalea

Talk Dirty - Jason Derulo featuring 2 Chainz

Best New Artist

Bastille

Cole Swindell

Iggy Azalea

Meghan Trainor

Sam Smith Country Song of the Year

Bartender - Lady Antebellum

Burnin It Down - Jason Aldean

Dirt - Florida Georgia Line

Give Me Back My Hometown - Eric Church

Play It Again - Luke Bryan Hip HopRampB Song of the Year

Dont Tell Em - Jeremih featuring YG

Drunk in Love - Beyonceacute featuring Jay Z

Flawless - Beyonceacute

Loyal - Chris Brown featuring Lil Wayne and Tyga

New Flame - Chris Brown featur-ing Usher and Rick Ross

Dance Song of the Year

Animals - Martin Garrix

Blame - Calvin Harris featuring John Newman

La La La - Naughty Boy featuring Sam Smith

Summer - Calvin Harris

Waves - Mr Probz

Alternative Rock Song of the Year

Come With Me Now - KONGOS

Do I Wanna Know - Arctic Mon-keys

Fever - The Black Keys

Something From Nothing - Foo Fighters

Take Me to Church - Hozier Best Lyrics

All of Me - John Legend

Blank Space - Taylor Swift

Counting Stars - OneRepublic

Habits (Stay High) - Tove Lo

Stay With Me - Sam Smith

Thinking Out Loud - Ed Sheeran

Best Fan Army

5SOSFAM - 5 Seconds of Summer

Arianators - Ariana Grande

Bey Hive - Beyonceacute

Team Breezy - Chris Brown

Sheerios - Ed Sheeran

Church Choir - Eric Church

Directioners - One Direction

Selenators - Selena Gomez

Mendes Army - Shawn Mendes

Swifties - Taylor Swift Renegade Award presented by the All New 2015 Jeep Renegade

Brantley Gilbert

Charli XCX

Hozier

Iggy Azalea

Meghan Trainor

This year the iHeartRadio Music Awards is partnering with the Jeep brand to pre-sent the first-ever ldquoRenegade Awardrdquo The ldquoRenegade Awardrdquo celebrates emerging standout artists who have bro-ken boundaries while staying true to themselves These artists defy conven-tion to create new musical lanes that are distinctly their own They are authentic and passionate with the talent to stretch the limits and do something extraordi-

nary

The iHeartRadio Music Awards will be executive produced by John Sykes Tom Poleman and Liz Kelly of iHeartMedia along with Ian Stewart and Hamish Hamilton of Done and Dusted Inc who will also produce the show for NBC Stu-

dios Hamilton will also direct

Proud partners of this yearrsquos events in-clude the All New 2015 Jeep Renegade

and Taco Bellreg

For breaking news and exclusive iHeartRadio Music Awards content visit iHeartRadiocomawards or follow the social buzz on Twitter Facebook Insta-

gram and Google +

IHeart - Continued From Page 25

ARTS AND ENTERTAINMENT

28 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

TRAVEL TRENDS

FOR VENDOR AND SPONSORSHIP INFORMATION CONTACT SHARON S GORDON 888-885-5552

(NAPSI)mdashFor those looking to take an

upscale road trip but who want to get the

most for their money there are several tips

and tricks to keep in mind when planning a

getaway

Time Your Trip-If your dates are flexible

try traveling to your selected destination

during its off-season Hotels often drop

their rates to attract business when crowds

thin out and you can score a great deal

while avoiding a tourist rush Try a moun-

tain destination before ski season is in full

swing or a famous site such as the Grand

Canyon on a weekday during the school

year

Take Advantage of Luxury Partnerships-

Luxury brands often partner to provide their

customers with added value To take your

road trip up a notch from the moment you

pull out of your driveway a special edition

Crafted Line of vehicles from Lexus comes

equipped with a beautiful two-piece set of

tailor-made Tumi luggage The Lexus

Crafted Line features an Ultra White exteri-

or with Obsidian door handles side mirrors

and grille Eye-catching seats contrast

stitching headrests and door panels are

either two-tone BlackScarlet or Black

Cabernet Models include IS 250 F SPORT

LS 460 F SPORT and GS 350 F SPORT in

RWD and AWD RX 350 AWD F SPORT

and ES 350

The limited edition Tumi duffel bag set was

specifically designed to match the vehicles

for grille-to-trunk coordination Lexus own-

ers can find additional pieces of this origi-

nal luggage set and other exclusive offers at

LexusDriverscom A Meguiarrsquos New Car

Care Kit is also included as another extra

bonus for Crafted Line owners

Search for Package Deals-Regardless of

when you travel try to look for a hotel of-

fering a package deal to capitalize on your

travel investment Many upscale hotels of-

fer credit toward their on-site restaurants

bars or spas when you book in advance

online Hotels in areas such as Napa Valley

or other wine country destinations may

partner with nearby wineries to offer its

guests exclusive deals on tastings and tours

For example The Allison Inn amp Spa in Or-

egonrsquos Willamette Valley offers Lexus

owners the chance to sample three distinc-

tive local wines and receive a complimen-

tary bottle of their favorite The resort also

has an on-site fleet of Lexus vehicles avail-

able for guests to drive eliminating the

need for a rental car

Take the Scenic Route-The great thing

about road trips is that you can skip the

crowded expensive attractions and enjoy

the view from the comfort of your car seat

And all passengers will be happy to spend

more time taking in free scenic sites along

the way Take advantage of natural wonders

and roadside attractionsmdashsuch as New

Yorkrsquos scenic Finger Lakes region or

kitschy Route 66 sitesmdashwhenever possible

With these tips and tricks and a little ad-

vance planning yoursquoll save time and money

while elevating your road trip Find out

more at wwwLexuscomcraftedline

Elevate Your Next Road Trip By Seeking Out Added Value

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 29

AUTO TRENDS

When The Check Engine Light Is On Donrsquot Ignore It

Donrsquot take this lightly One of the most

vital signals of an improperly functioning

vehicle is the check engine light and when

illuminated it alerts the driver to a variety

of existing potential problems Neverthe-

less vehicle checkups

during car care events

throughout the country

reveal that the check en-

gine light is on in nearly

one out of 10 vehicles

Some common malfunc-

tions that can cause the

check engine light to illu-

minate include a faulty

oxygen sensor mass air-

flow sensor or spark

plugs and wires If the light flashes the

condition is more critical and must be

checked immediately to prevent severe

damage which may include catalytic con-

verter damage

ldquoWhen the check engine light comes on it

means that a vehicle system such as the

ignition fuel injection or emission control

is not operating properly even if the vehicle

appears to be running normallyrdquo explained

Rich White executive director Car Care

Council the source for the ldquoBe Car Care

Awarerdquo campaign promoting regular vehi-

cle care maintenance and repair

ldquoA glowing check engine light doesnrsquot

mean you have to immediately pull the car

to the side of the road but it does mean you

should get the car checked out as soon as

possible Ignoring the warning light could

result in costly repairs At the very least the

light could alert you to an engine problem

that is negatively impacting fuel economyrdquo

he added

When scheduling service make sure the

automotive shop that examines your vehicle

has professional technicians who are trained

and certified in OBDII diagnosis and repair

The technician will connect your vehiclersquos

computer system to a diagnostic scan tool

which will indicate why the light was acti-

vated

At the same time the technician can ana-

lyze idle speed throttle response engine

temperature fuel system pressure manifold

vacuum exhaust emission levels and many

other key indicators Once the problem is

fixed the carrsquos computer is reset to initiate

its release process The technician should

then be able to tell you what needs to be

done and discuss potential warranty cover-

age and further testing if necessary

For a free ldquoCar Care Guiderdquo or for further

information visit wwwcarcareorg

Donrsquot be in the dark

about your enginersquos

problem when the check

30 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

Christa Payne Area Manager 614-778-1958

christapayneaolcom Undercoverwearcomchristapayne

Call me to book your Special Girls Night Party

Business Opportunity

Changing Womenrsquos Lives

REGISTER YOUR BUSINESS IN OUR ONLINE BUSINESS DIRECTORY FREE AT WWWURBANTRENDSETTERSCOM UTS BIZ LIST

ARE YOU A TRENDSETTERS

Urban Trendsetters wants to spotlight you and your busi-

ness

Send your us your photo and brief introduction to Sha-

ronurbantrendsetterscom Subject Business Spotlight

SELL YOUR STUFF

UTS Classifieds

All print classified ad will get

FREE placement online

One Week $25 Two Weeks $40 One Month $75 Includes 1 photo up to 500 characters

Call Urban Trendsetters

Today

Your ad could be here for as low as

a $150 investment

Call Urban Trendsetters Today

888-885-5552

Urban Trendsetters Business Directory

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 31

FINANCIAL ADVISOR

Registered Investment Advisory Firm is

currently expanding throughout

Ohio We are in search of Independ-

ent Investment Advisor Representatives

Must be self-motivated professional and

willing to take direction If you have a

financial or insurance back round we

encourage your response We work with

Globally Recognized Money Manag-

ers Strong Ethics and complete transpar-

ency with clients relationships is essen-

tial Please contact Hardiman Invest-

ment Management Inc 614-209-

9748 or submit a resume via e-mail to

FREELANCE WRITERS

Do you love to write Urban

Trendsetters is growing and we

are looking for writers

If you are good writer love con-

necting with people and enjoy relay-

ing empowering information UTS is

the place for you Contact Sharon S

Gordon at 888-885-5552 for more

information or send email to in-

fourbantrendsetterscom

CLASSIFIEDS UTS Online Classifieds The Urban Trendsetters allow our customers the opportunity to submit their classified ads and pay online You may add photos videos and links to your classified ads You may also choose to upload current display ad As with our coupons our classified ads are available in print online via e-blast in our weekly top classified blast as well as front page top classified listing feature on our website

MEDIA SALES

Earn Extra Income for the Holidays

Urban Trendsetters wants to increase your

sales staff We offer a variety of media ser-

vices and we serve many different industries

If you are a professional individual seeking

unlimited income potential give us a call to-

day at 888-885-5552 or email

salesurbantrendsetterscom NO EXPERIENCE NECESSARY

Have you tried that crazy wrap thing

We NEED Distributors NOW The It Works Ultimate Body applicator is a first to market product like NOTHING you have ever seen before The Ultimate Body

Applicator is a all natural non woven cloth that is site specific ANYWHERE you place is its going to TONE TIGHTEN and FIRM in

as little as 45 minutes Reduces the appearance of cellulite and varicose veins No its not water weight loss No it wont come back over

night and YES IT WORKS Donrsquot believe Try if for YOURSELF Call Mykayla Bryant Diamond Director at 937-532-8295

UTS FREE CARD

Ever wondered how your business could

profit from a Pre-Paid Card and the PPC

industry Contact UTS Free today at

614-526-8871 or email

utsfreecardgmailcom

Urban Trendsetters and Career Town Network Host STEM

Virtual Career Fairs

The purpose of this conference is to follow the governments lead in its STEM or Educate to Innovate model Our 4 goals are

1 Bring more awareness and emphasize the importance of in our educa-

tion system and encourage students to pursue degrees and careers in

STEM

2 Create more teachers and educators in the STEM areas

3 Create more diversity and careers in STEM for women and minorities

4 Create and develop relationships between corporations colleges uni-

versities and educators that will provide more positions of internships for

For Registration Vendor and Sponsorship Opportunities and Information

Call 888-885-5552 Email

Sharonurbantrendsetterscom wwwurbantrendsetterscom

Register for Your FREE Career Town Account

March- Celebrating Women of Diversity

AprilmdashHealthcare May-Internship amp Summer Opportunities HBCU

This series of career fairs will allow recruiters and job seekers to interact

one on one from the comfort of office and home Each week is dedicated

Logistics amp Warehouse Professional Healthcare and STEM

Classified Ads

$25 amp up

Your Ad

Could Be

HERE

32 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

Urban Trendsetters is YOUR NEW Online Marketing Department

SECURE YOUR ACCOUNTS TODAY Urban Trendsetters Brand Establisher amp Booster

Call 888-885-5552 for a FREE Consultation

The next most important things to secure for your brand after acquiring your domain name are the account names and profiles

on social media blogs and local directories

We all know that it is optimal to have a domain name that exactly matches your brand name or business name The same is true for

your account names as well as the URLs of your profiles on social media blogs and directories Your accounts on Web

properties are part of your brand presence and so securing your accounts

Establishing your accounts with optimal branding is of great

importance

ALL FOR $799

Page 15: March 2015 Women's History Month

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 15

National Society of Black Engineers amp American Society of Civil Engineers Join Forces to Develop and Retain Next-Gen African-American Engineers

Washington DC mdash The National Society

of Black Engineers the largest student-

governed engineering organization in the

country and the American Society of Civil

Engineers announced their renewed strate-

gic partnership in a ceremony on Feb 24 at

the National Academy of Sciencesrsquo Great

Hall in Washington DC The organiza-

tionsrsquo leaders signed a memorandum of

understanding (MOU) committing to com-

bine their resources and expertise to in-

crease the retention representation and de-

velopment of African-American civil engi-

neers in the US workforce

ldquoNSBE recognizes that it cannot fulfill its

mission without strategic partnerships

with the US engineering communityrdquo

said NSBE National Chairperson Sossena

Wood ldquoThis MOU with our first strategic

partner the American Society of Civil

Engineers is another major step toward

supporting our members building our

organizations growing the number of

underrepresented engineers and accom-

plishing much for the US engineering

professionrdquo

ldquoAs leading engineering professional so-

cieties ASCE and NSBE are uniquely

and strategically positioned to address the

US engineering workforce and innova-

tion challenges our nation facesrdquo said

ASCE President Robert D Stevens

PhD PE FASCE ldquoThis MOU repre-

sents the collaborative actions ASCE and

NSBE are undertaking to attract develop

and retain current and future black civil

engineersrdquo

According to the US Bureau of Labor Sta-

tistics in 2013 African-Americans repre-

sented 55 percent of the countryrsquos engi-

neering workforce and 54 percent of the

civil engineering workforce The statistics

also showed that African-Americans repre-

sented only 34 percent of college students

who earned a bachelorrsquos degree in civil

engineering and 33 percent of those earn-

ing a masterrsquos degree in the same discipline

Under the terms of the MOU NSBE and

ASCE will offer reciprocal memberships

co-sponsor frequent professional develop-

ment continuing education mentoring and

leadership development programming and

promote and support student and local

chapter collaborations The organizations

will also engage in large-scale efforts aimed

at promoting awareness and interest in engi-

neering careers such as an upcoming

IMAX film and educational project ndash

DreamBig (wwwdreambigfilmorg)

Strategic Partnership Leaders of the National Society of Black Engineers (NSBE) and the

American Society of Civil Engineers (ASCE) sign a memorandum of understanding before the

Charles Stark Draper Awards Dinner at the National Academy of Sciences in Washington DC

(left to right) ASCE Executive Director Thomas W Smith III ASCE President Robert D Ste-

vens NSBE National Chair Sossena Wood and NSBE Executive Director Karl W Reid

SBIR and STTR programs bring together

several federal agencies to promote innova-

tion and research around many different

areas of priority For example current

awards support the Administrationrsquos com-

mitment to Alzheimerrsquos disease and other

neuroscience priorities and Brain Research

through Advancing Innovative Neurotech-

nologies (BRAIN) Initiative

Each SBIR Road Tour stop will be hosted

by a local organization committed to sup-

porting technology-based entrepreneurship

and will provide attendees with a face-to-

face opportunity to talk directly to federal

agency program managers and decision

makers

The first series will take place the week of

March 23rd with stops in Louisville Ken-

tucky Nashville Tennessee Atlanta Geor-

gia and Columbia South Carolina The

next stops in the tour during the week of

April 27th are Long Beach Mississippi

Ruston Louisiana Oklahoma City Oklaho-

ma Wichita Kansas and Columbia Mis-

souri Additional tours will hit the north

central and northwest regions Small tech-

nology firms innovators scientists or re-

searchers seeking more information on the

SBIR Road Tour including a listing of all

states to be visited should go to

wwwsbirgov

The highly competitive SBIRSTTR pro-

grams provide the needed impetus for many

advanced technology firms to move from

ideation to commercialization and support

this nationrsquos innovation driven economy

Since the programsrsquo inception there have

been over 150000 awards totaling about

$40 billion that have helped this nationrsquos

innovators de-risk technology and keep the

nation competitive The SBIRSTTR pro-

grams have provided seed funding to com-

panies including Qualcomm iRobot Sy-

mantec and Genzyme

For more information about SBIRSTTR

programs please visit wwwsbirgov

SBIRSTTRmdashContinued from Page 16

RESOURCE SPOTLIGHT BDPA (Black Data Processing Associates) is a non-

profit organization of professionals working in or having interest in the Computer

Science and Information Technology Fields httpsbdpasite-ymcom

DIVERSITY TRENDS

16 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

Successful Sistarsquos To Seek For Business and Personal Success

Black women represent one of the wealthi-

est and most influential demographics on

the planet We are extremely goal-oriented

and career-driven and we are very entre-

preneurial We are more likely to start a

business be successful in business create

jobs and give back to our communities

Many women today are using the internet

as a way to stay connected through social

media network with professionals and start

a new business

During Womenrsquos History Month we wanted

to celebrate Black women who have decid-

ed to develop their careers by producing

online businesses conferences and expos as

well as women only membership sites that

empower and motivate other women by

helping them succeed in life family and

business

Developing a product producing a website

marketing the website and monetizing your

talent is only the beginning to succeeding

online Research the women events and

organizations represented and maybe you

will discover your passion create a new

avenue for wealth and become a Successful

Sista yourself

The goal of Dr Venus Opal Reese is to

teach purpose-driven high-achieving entre-

preneurial Black Women how to identify

monetize and leverage their worth by trans-

forming mindsets creating inspiring and

Rosettarsquos speeches and workshops are

inspiring interactive and informative

designed to help participants take imme-

diate action

Dr Venus Opal Reese

Defy Impossible Business Coach

wwwdefyimpossiblecom Rosetta Thurman

Happy Black Woman

wwwhappyblackwomancom

Sharvette Mitchell

Talk Radio amp Media Coach

wwwsharvettecom

The Sharvette Mitchell Radio Show

features various guests that include

celebrities artists authors small busi-

ness owners public speakers consult-

ants media personality and other influ-

ential people Our goal to motivate

excite and influence

Deborah Owens is hailed as thought leader

and advocate for remedying the wealth

disparities of women and minorities She is

the author of three books most recently

critically acclaimed A Purse of Your Own

An Easy Guide to Financial Security pub-

lished by Simon and Schuster

Deborah Owens

The Wealth Coach

wwwdeborahowenscom

Rachel Wilson Thibodeaux also known

as the SWAG Strategist amp Leverage

Your Brand Coach is Founder and CEO

of SWAG Strategy Solutions SWAG is

an acronym for Strategic Women

Achieve Growth SSS offers business

coaching professional speaking training

and development to women entrepre-

neurs ndash both current and aspiring entre-

preneurs along with sales professionals

Rachel Wilson Thibodeaux

SWAG Strategy Solutions

wwwswagstrategycom

Heal a Woman to Heal a Nation Inc

(HWHN) is a community based organi-

zation that promotes holistic wellness

for women and families through educa-

tion physical and mental health eco-

nomic and self empowerment

Mothyna James-Brightful

Heal a Woman to Heal a Nation

Conference

wwwhwhnorg

Small Business amp Women Empowerment

Coaches

Gina McCualey

Blogging While Brown Conference

wwwbloggingwhilebrowncom

Powerful Events

Blogging While Brown is more than a con-

ference it is a community - an incubator of

creativity collaboration and sustainability

for emerging leaders in digital media and

social change

By Sharon S Gordon

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 17

Ms Ingrid Saunders Jones is the Senior Vice President of

Global Community Connections for The Coca-Cola Com-

pany and Chair The Coca-Cola Foundation (Atlanta GA)

As the leader of Coca-Colarsquos philanthropy efforts the

company has contributed more than $460 million to sup-

port sustainable community initiatives including the His-

panic Scholarship Fund United Negro College Fund

(UNCF) Catalyst the Critical Difference for Women pro-

gram at Ohio State University the International Costal

Clean-up Boys and Girls Clubs of America the National

Council of Negro Women and the World Wildlife Fund to

name a few The Foundation also funds The Coca-Cola

First Generation Scholarship Program for first generation

college students Ms Jones also serves on the boards of

The Coca-Cola Africa Foundation and The Coca-Cola

Scholars Foundation

Extraordinary educator and political leader Mary McLeod

Bethune (1875-1955) founded NCNW in 1935 and envi-

sioned it to be an organization of organizations that would represent the national and in-

ternational concerns of Black women It would also give Black women the opportunity to

realize their goals for social justice and human rights through united constructive action

Today the National Council of Negro Women Inc (NCNW) is a council of 39 affiliated

national African American womens organizations and over 240 sections - connecting near-

ly 4 million women worldwide

National Council of Negro

Women

Ms Ingrid Saunders Jones

Chair wwwncnworg

Successful Sistarsquos To Seek for Business and Personal Success

Lucinda Cross

Activate Conference

wwwactivateconferencecom

Doreen Rainey

Get Radical Conference

wwwgetradicalconferencecom

Jessica Ann Mitchell

Blogger Week

wwwbloggerweekcom

Camika Smith

The BOSS Network

wwwthebossnetworkorg

A dynamic seasoned and no-nonsense

personal and business coach she is the

Founder of the RADICAL Success Insti-

tute and Vice President Operations

Transformation Division in the Steve Har-

vey World Group Focused on showing

people how to take their goals and make

them a reality shersquos built her career

around teaching and training individuals

entrepreneurs and executives on systems

and methods to accelerate success

The Art of Activation is a life changer and

will give you key tactics and strategies to

run in hot pursuit towards your personal

professional and global purpose Founder of

the popular Activate Conference Held

annually Activate presents a series of in-

formative events with the purpose of

ldquoactivatingrdquo the power inside of women

Blogger Weektrade 2015 is a multicultural

festival of bloggers journalists and

social media mavens hosted by Black

Bloggers Connect

As a collective The BOSS Net-

work supports women in their journey to

become independent and successful in

their endeavors utilizing network-

ing Working towards one simple

goal BOSSreg is ldquoBringing Out Successful

Sistersrdquo to build relationships and net-

works to structure a foundation where

women feel supported in their holistic

lives

LaShanda Henry has been developing

websites for over 10 years She owns over

15 web properties and is most passionate

about two things creating positive web-

sites for people of color and helping wom-

en entrepreneurs learn how to build suc-

cessful businesses online

Ms Henry graduated Columbia University

and received her bachelorrsquos degree in

Computer Science in 2002

ldquoMy lifersquos mission is to motivate inform

inspire connect With my mother in mind

I do what I do for parents looking to better

their childrenrsquos lives and for women striv-

ing to live their dreams I love to share

information and build communities online

Itrsquos what I do and who I amrdquo

Some of LaShandarsquos most popular websites include bull Multiple Shades of You Online (an African American Web Portal)

bull BBWO ndash Social Network for Women Entrepreneurs

bull SistaSense Money and Marketing blog

LaShanda Henry

Founder of Black Business Women

Online

Wwwmybbocom

National Organization Online Entrepreneur Success

18 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

BUSINESS TRENDS

Leading the Way ndash Women Leaders Matter

When it comes to successfully running a

business and managing employees women

clearly lead the way ndash Women Leaders

Matter A recent survey conducted by the

Pew Research Center found that most

Americans see women as stronger than or

equal to men when it comes to key leader-

ship traits From being honest and treating

employees fairly to mentoring staff women

executives and managers come out ahead

Thatrsquos great news because recognition of

the many attributes women bring to leader-

ship roles further reinforce the positive im-

pact women have in todayrsquos business world

Add to this the fact that according to new

research from Expert Market the number of

women-owned businesses has nearly dou-

bled in the last 20 years itrsquos easy to see

how women leaders are leading the way

Here are more reasons why women leaders

matter

Shake It Up

Letrsquos face it women leaders shake things

up Men have inhabited corner offices and

board rooms ndash not to mention seats in Con-

gress ndash far too long Having more women in

leadership roles in business as well as a

stronger presence in local and national poli-

tics helps maintain the balance and keeps

the playing fields even

Create Awareness

As women executives take on more and

more significant roles in business it helps

create an awareness of the value profession-

al women bring to a company Whenever

we read about the successes of a top CEO

such as Yahoo Incrsquos Marissa Meyer or

cheer on a woman who has left another

crack in the proverbial glass ceiling we feel

empowered and impassioned to continually

strive for our own professional goals

Encourage Workplace Diversity

As part of a diverse group women business

owners managers and executives are aware

of the many roadblocks they may encounter

on the way to success For those reasons

women leaders are in the perfect position to

pave the way for others by fostering diver-

sity in their companies And although a

recent study found that women bosses are

often penalized for hiring and promoting

other women and minorities we must con-

tinue to move forward ldquoContinue to recruit

diverse talent to meet diversity quotas and

build an environment of color creativity

and culturerdquo says Star Jones President

ldquoMake workplace diversity and inclusion a

corporate priorityrdquo

Inspire the Next Generation

Perhaps the most important reason why

women leaders matter more than ever is the

excitement they ignite in the next genera-

tion of young women Having role models

You do this of course through network-

ing If you want to network with important

people you have to know where they are

and get yourself therehellip

Here are a few ways to do that

Power network within traditional chan-

nels Go to your companyrsquos events

when you get priceless face time with

higher-ups In addition build your net-

work upon the classic infrastructures of

family friends your college alumni

group and professional associations

Join a networking group Find one

whose members span every industry

that will give you a broad understand-

ing of other businesses and exposure to

new clients

Connect with everyone That means

networking up down and sideways

Donrsquot think that to make the CEO chair

by age forty-five you should only in-

teract with managers VPs and trus-

tees Get to know the folks in the mail-

room and the coffee shop janitors the

newsstand operator security officersndash

you never know who might offer a

golden nugget of information that be-

comes your jackpot

Find lsquoem Research where your dream

team members work out get coffee

and eat lunch I am not advocating that

you become a stalker as that would

defeat your purposehellip if you become a

friendly face in your potential dream

team memberrsquos kickboxing class and

then ease into chit-chat and get to know

them slowly you can

ultimately introduce

yourself as a business

owner and propose that

they consider joining

your innovative ven-

ture

Bottom Line Trust

that the law of attrac-

tion will deliver the right people to you with

the best chemistry fit and timing And you

will magically click with your team to live

your dream

Be Where Important People Are

Darnell Smith is the

FounderCEO of Busi-

ness in the Black a online

media and marketing

company based in Dallas

Texas http

businessintheblackcom

Joining a networking

group and attending

annual business net-

working conferences

are a great way to

connect with like-

minded business pro-

fessionals

NAPW defines success as owning your

own power As the largest most-

recognized networking organization of pro-

fessional women in the country spanning

virtually every industry and profession the

National Association of Professional Wom-

en (NAPW) is a powerfully vibrant net-

working community with over 600000

members and nearly 300 Local Chapters

NAPW members have diverse backgrounds

beliefs perspectives and lifestyles with one

common bond - their ability to succeed -

See more at httpwwwnapwcom

By Star Jones Esquire President of National Association of Professional Women

Star Jones Esq

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 19

TECH TRENDS

GET YOUR SITE STATS CALL UTS AT 888-885-5552

Changes In Technology Can Present Opportunity For Small And Midsize Businesses

(NAPSI)mdashThanks to new technology itrsquos

an exciting time for small and midsize busi-

nesses Thatrsquos because many are finding

that increased access to new technologymdash

such as cloud and mobile solutionsmdashcan

provide access to services that were never

within their reach before helping them

grow and be more productive

They are also finding that using old or out-

dated technology can hinder a companyrsquos

ability to do business in a number of

waysmdashfrom security risks and compliance

issues to not being able to implement even

modest changes or updates in software all

of which can significantly hamper a compa-

nyrsquos ability to be successful and competi-

tive

A Shift In Technology

The beginning of one era in technology

often means the end or phasing out of an-

other For example to accommodate the

shift toward modern technology used by a

growing number of small and midsize busi-

nesses Microsoft will end support for Win-

dows Server 2003 on July 14 2015

This means that security patches and up-

dates will no longer

be available after

this period resulting

in a less stable and

less secure techno-

logical infrastructure

if no action is taken

However the good news is that a variety of

easy-to-integrate options are available for

those ready to upgrade including Microsoft

Azure the companyrsquos cloud platform

Cloud solutions such as Azure are designed

to provide small and midsize businesses

with the ability to scale up or down to take

advantage of opportunities or cut costs all

based on their needs

Numerous Benefits

Many small and midsize businesses report

that moving to a cloud platform like Azure

provides a range of benefitsmdashincluding

increased backup capacity enhanced disas-

ter recovery capabilities consistent compli-

ance with regulatory demands and access to

the most modern applications These bene-

fits can help small and midsize businesses

move faster

reduce costs

and ulti-

mately be

more produc-

tive

bull Backup Todayrsquos businesses generate

more data than ever before The cloud of-

fers reliable and economical backup for

data for businesses of any size and it even

automatically replicates data to help guard

against unexpected hardware failures

bull Disaster recovery Backup is a great so-

lution to protect your business from data

deletion and corruptionmdashbut it isnrsquot the

only important factor when it comes to data

Disaster recovery with Azure means your

companyrsquos data and applications will be

replicated in the cloud and accessible at any

time should anything happen to your physi-

cal location

bull Compliance With data security comes

legal and regulatory requirements With

cloud platforms like Azure your security

software will be continually updated mak-

ing it easy for your business to ensure it

remains compliant with unique industry

requirements

bull Modern applications The cloud pro-

vides the infrastructure platform and cus-

tom-made solutions in one place rather

than having to cobble solutions together

piece by piece This helps make it possible

for small or mid-size companies to spend

less time troubleshooting IT issues and

more time on activities that will drive the

business forward

Now is the time to plan your transitionmdash

and Microsoft is here to help For more

information please visit

wwwmicrosoftcomen-usserver-cloud

productswindows-server-2003 To find a

Microsoft partner in your area to assist in

your cloud transition visit

wwwpinpointmicrosoftcom

By embracing more modern up-to-date

technologies small and midsize business-

es are able to innovate in a way that al-

lows them to outpace the competition

WBC OHIO Announcement DreamBuilder

The Womens Business Center is now offering an online interactive Business Plan

DreamBuilder is a unique multi-leveled business skills training program created to help women build their dream of starting or growing their own business The 12 courses teach the basics of starting and growing a business including topics such

Rewards and Challenges of Being an Entrepreneur

Developing Your Business Idea

Who is Your Customer

Who is Your Competitor

Marketing Strategy

The significance of Branding

Pricing and so much more Upon completion you will have an edita-ble business plan Through our online tool you will become a part of the WBC DreamBuilder community You can communicate with other participants through discussion boards and messaging options In addition you will find various sample business forms and useful templates for your business Register at httpwwwdreambuilderorgwbcohio Contact us for further information (614) 732-0981

Empowering women entrepreneurs with the resources and tools to create strong sustainable business

20 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

REAL ESTATE TRENDS

HOME amp STYLE TRENDS

Five Quick Ways To Upgrade Your Home For Resale

(NAPSI)mdashWhether yoursquore considering

cashing in on your equity downsizing trad-

ing up moving for a change of scenery or

relocating for better prospects a few smart

investments and improvements can help

your home stand out from the competition

so you get top dol-

lar Even if yoursquore

not planning on

moving anytime

soon these strate-

gies can maximize

your homersquos value

and increase its

marketability

bull Sprucing up the

exterior If you

think yoursquoll have a

few years before

you move work on

your landscaping

now to give plants

time to mature

Look for easy-care

perennials such as hostas which multiply

on their own If you have less time you can

still achieve a quick makeover by power

washing paths and siding painting or up-

grading your front door and keeping the

lawn watered and weeded

bull Removing eyesores inside Some minor

adjustments can help buyers recognize

whatrsquos great about your home Swap out-

dated fixtures remove wallpaper and give

everything a deep clean Replacements

donrsquot have to be top of the line they just

need to eliminate hang-ups for potential

buyers

bull Improving the kitchenmdashto a point You

probably wonrsquot recoup the cost of a full

kitchen renovation but smaller projects such

as upgrading appliances and painting or

refinishing cabinets can modernize the

space

bull Refreshing rooms with neutral paint This is a time-honored tip for a reason

While seeing your favorite bold hues on the

walls makes you happy potential buyers

may not agree A fresh coat of neutral paint

can help them envision their own belong-

ings in the space

bull Focusing on energy efficiency The right

energy-smart upgrades can assure buyers

theyrsquore seeing an efficient home where util-

ity bills can be minimized Adding insula-

tion to the attic and walls can make a dra-

matic improvement in many homes Con-

sider the windows as well Adding a heat-

rejecting window film such as 3M Sun

Control Window Film can reduce cooling

costs and typically does not change the win-

dowsrsquo appearance Since the window film

can reject up to 99 percent of UV rays it

can protect the investment you made in

your hardwood floors rugs window treat-

ments furniture and artwork

Learn More

For further facts visit www3Mcom

homeimprovement

(NAPSI)mdashThere could be good news for

many households The garage can be so

much more than a storage room where you

hide your kidrsquos soccer cleats lawn mower

and old yearbooks With these five tips you

can make it as organized functional and

aesthetically pleasing as any room in your

house

1 For many the garage is the pri-

mary entry and exit point to the

home but it can also serve as a

terrific storage space for emergen-

cy supplies Check to make sure

your home emergency kit is up to

codemdashreplace batteries in flash-

lights and replenish your canned

food and medical supplies You

may not need them every day of

the year but itrsquos better to be safe

than sorry Also ensure that you

have backup power sources availa-

ble in the event of an outagemdasha

home generator and backup battery for your

garage door opener are proven solutions

that will help maintain accessibility and

functionality for your family no matter the

circumstance

2 While reorganizing take some time to

check your garage door Test the alignment

by disconnecting the door from the opener

once itrsquos disconnected you should be able

to lift the door easily with one hand If the

door is stuck or difficult to lift you should

call an authorized dealer for an inspection

Also be mindfulmdashif your garage door

opener was installed prior to 1993 itrsquos

probably time to have it replaced as it may

not be equipped with the latest safety fea-

tures such as photo eyes

3 When cleaning the garage homeowners

tend to think of horizontal spacemdashclearing

out boxes on the floor moving gardening

equipment and power tools over to the

sidemdashbut freeing up vertical space can be

just as important Instead of piling contain-

ers on the floor think about installing wall

shelves to maximize space If you want to

clear up additional overhead for a larger

car a hanger for bikes or other large pieces

of sporting equipment consider replacing

your overhead garage door opener

4 Yoursquove organized and upgraded your

garage but yoursquore not done yetmdashyou need

to be sure your garage is a safe place for

friends family and pets Store flammable

propane tanks outdoors and invest in a 5- or

10-pound fire extinguisher in case of emer-

gencies Lock up any other dangerous

chemicals

5 A good cleaning ultimately helps in-

crease convenience and peace of mind and

that premise can extend beyond organiza-

tional tips

Creating a clean functional space will pro-

vide the peace of mind you want and de-

serve You can turn your home into an or-

ganized retreat and your garage into a func-

tional space-saving area you can enjoy year

after year

Spring Cleaning 101 Find Extra Funds and Freedom By Decluttering Your Garage

How a few quick touch-ups can create added value to your

home

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 21

TRENDY PALETTE

(NAPSI)mdashSo many people are grilling out-

doors year-roundmdasheven when temperatures

dip below freezingmdashthat Weber Grills the

company that launched the grilling revolu-

tion more than 60 years ago has released its

top tips for hearty grillers who simply

wonrsquot give up the distinctive flavors that

only an outdoor grill can deliver

ldquoMore than half of grill owners grill year-

roundmdashand 35 percent grill when the

temperature drops below freezingrdquo

said Kim Lefko Executive Vice Pres-

ident AMERICAS Weber-Stephen

Products LLC ldquoOur annual Weber

GrillWatch Survey reveals the top

reason people brave the cold is be-

cause they feel everything tastes better

grilled They also tell us itrsquos because

they see grilling as an adventure itrsquos

lsquome timersquo and itrsquos lsquofootball seasonrsquordquo

Whether grilling for one or two or to

add some flair to your next party be sure to

bundle up on your way to the grill and arm

yourself with these essential tips from We-

ber

bull Plan on adding five to 10 minutes to the

normal time it takes to preheat your grill in

the warmer months

bull Even when itrsquos cold outside never grill in

an enclosed space that can trap deadly car-

bon monoxide such as inside a garage or

under an overhang

bull If yoursquore lookinrsquo you ainrsquot cookinrsquo Resist

the urge to lift the lid Repeatedly opening

the grill will let precious heat escape ulti-

mately increasing your grilling time

bull Use a thermometer to measure the internal

temperature of foods for delicious results

every time

bull Have backup fuelmdashcharcoal and pro-

panemdashon hand in the winter as the grill will

typically require more fuel than during the

warmer months

bull Grill what you know Cold weather is the

time to stick with the tried-and-true recipes

you know by heart to maximize efficiency

at the grill

bull Position gas grills so the wind is perpen-

dicular to the gas flow and not blowing the

flame down the burner tubes

bull Keep your grill covered to protect it from

the elements

bull Snow gloves are not barbecue gloves

Make sure you have on heat-resistant

gloves when operating your grill

For additional cold weather grilling tips

visit wwwwebercomweber-nationblog

how-to-grill-in-the-winter

Essential Tips For Year-Round Grilling

888-885-5552 inforbantrendsetterscom

URBAN TRENDSETTERS INTRODUCES

NEW APPS FOR RESTAURANTS amp MORE

22 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

HEALTH AND WELLNESS

by Bruce Johnson

heart attack survivor and news reporter-

anchor

(NAPSM)mdashldquoForty-two-year-old black

male probable heart attackrdquo To this day

the paramedicsrsquo words as they rushed me to

a Washington DC hospital ring in my

ears

It began as a normal Thursday cover-

ing news as a street reporter in the

toughest part of our nationrsquos capital

When the severe pain in my chest

began I tore open the top buttons of

my dress shirt and loosened my tie to

no avail After a few failed attempts

to shake off the pain I was rushed by

ambulance to the local hospital

As I was rolled into the emergency

room my shirt was cut off an IV

needle was stuck in my arm and

monitoring leads were stuck to my

chest I was given medication to dis-

solve any blood clots and restart

blood flow to my heart An electrocardio-

gram showed that I had had a type of heart

attack called ldquothe widow makerrdquo An artery

was abruptly and completely blocked Fifty

percent of patients who have this type of

heart attack die before they get to the hospi-

tal

My cardiologist was concerned I was

young to be having a heart attack and was

outwardly in good health

Two years before my heart attack with a lot

of help I had quit smoking and eliminated

all alcoholic drinks However my job as a

reporter for a top news station was inherent-

ly stressful I often grabbed fast food as I

tried to balance professional responsibilities

with family time It had all caught up with

me

Later that night my chest pain came back

and I was flown to another hospital where

an emergency angioplasty was performed to

widen the obstructed artery

I was in intensive care for several days be-

fore starting inpatient cardiac rehab Within

2 weeks I was walking and ready to go

home I continued my supervised cardiac

rehab as an outpatient for another 6 weeks

Determined to learn why I had my heart

attack and what I could do to prevent anoth-

er one I relied on what I did best research

and investigation I asked my family about

our history of cardiovascular disease I read

articles and listened intently when the nurs-

es and doctors explained about my blood

pressure pulse weight and medications I

worked with a nutritionist who told me that

if I ate mostly fresh fruits and vegetables

broiled fish and chicken and lower-fat

foods I could occasionally enjoy spare ribs

at family get-togethers

I had always been athletic before my heart

attack but I knew I needed an activity that

Hey Man Itrsquos Time We Have A Heart-to-Heart

Continued on Page 23

Bruce at work amp play

after surviving heart

attack

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 23

DIET FREE LIFE PROUD SPONSORS OF THE NEW UTS

FITS amp TRENDY MAGAZINE gave me control of my heart speed I start-

ed by running on a treadmill and then

moved my runs outside I listened to my

body but wasnrsquot afraid to push myself

I saw my doctors regularly to make sure

my heart was functioning at its best My

health care team was stunned by my recov-

ery often calling me a miracle which felt

great But not as good as knowing I was

living healthy tracking and controlling my

blood pressure and taking care of myself

Despite my progress I needed to prove to

myself that I was healthy Since running

had be come my passion I entered the

Marine Corps Marathon With clearance

from my doctor on October 22 2000mdash

eight years after my heart attackmdashI ran

262 miles When I crossed the finish line

I knew my heart attack hadnrsquot defeated or

defined me

I know I was spared My story could have

turned out differently and I am grateful for

this gift of life But do you know what

This could be you Heart disease remains

the leading cause of death in America

If you learn anything from my story I

hope itrsquos that YOU have to take care of

yourself and your heart No one else can

do it for you During American Heart

Month and all through the year make

your heart a priority Know your blood

pressure and keep it in control Donrsquot

smoke Eat less fatty salty and greasy

food and more fruits and vegetables Make

an appointment with your doctor Free

resources and information are available

from Million Hearts at

http1usagov1AU65x6 Take it from

me taking action today could save your

life tomorrow

HeartmdashContinued From Page 22

24 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

BEAUTY AND FASHION TRENDS

Inspiring Beauty 50 Years of Ebony Fashion Fair

The first-ever exhibition on the Ebony

Fashion Fair Inspiring Beauty explores the

50-year history of the charity fashion spec-

tacle that redefined the concepts of beauty

style and empowerment for African Ameri-

cans by examining the history of the show

and its director and producer Eunice W

Johnson

Inspiring Beauty showcases nearly 100 ob-

jects including ensembles and accessories

displayed on fully stylized mannequins to

recreate the runway experience as well as

archival photographs video and Johnsonrsquos

personal effects to tell the full story of these

unparalleled events At the center of this

dynamic show are the stunning gowns

feathered coats and statement designs seen

in the 40 garments selected from a collec-

tion of thousands Johnson amassed in five

decades

Works by designers including Stephen

Burrows Christian Dior Christian La-

croix Bob Mackie Missoni Jean Patou and Sarli illustrate themes of vision inno-

vation and power as exemplified by John-

sonrsquos entrepreneurial spirit flair for fash-

ion and philanthropic goals as co-founder

of Johnson Publishing Company publisher

of Ebony and Jet magazines

Exhibition highlights include garments

from fashion greats such as Valentino

Pierre Cardin and Alexander McQueen

for Givenchy before they reached world-

renowned status An Yves Saint Laurent

lsquoPicassorsquo cocktail dress Nina Ricci even-

ing ensemble of a shirred jumpsuit and ruf-

fle coat Karl Lagerfeld for Chloeacute beaded

gown Vivienne Westwood animal print

evening gown and Emanuel Ungaro two

piece bridal gown are examples of the spec-

tacular trends of fashion and attitude of

style

Developed by the Chicago History Museum

in cooperation with Johnson Publishing

Company Inspiring Beauty offers an un-

precedented multisensory experience to

visitors who have never attended an Ebony

Fashion Fair as well as reconnects those

who experienced it first-hand

TOUR SCHEDULE Museum of Design Atlanta GA

October 18 2014 ndash January 4 2015

Milwaukee Art Museum WI

February 5 2015 ndash May 3 2015

Minnesota History Center St Paul MN

May 22 2015 ndash August 16 2015

Charles H Wright Museum of African

American HIstory Detroit MI

September 18 2015 ndash January 3 2016

Memorial Art Gallery of the University

of Rochester NY

January 30 2016 ndash April 24 2016

Bellevue Arts Museum WA

May 20 2016 ndash August 12 2016

The George Washington University Mu-

seum and The Textile Museum Wash-

ington DC February 10 2017 ndash June 4 2017

Eunice Johnson at work 1970 Photo

courtesy of Johnson Publishing Compa-

Eunice Johnson with designer Yves

Saint Laurent 1972 Photo courtesy of

Johnson Publishing Company LLC

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 25

ldquoMaking pretty faces is my specialty

Sara King

Professional Makeup Artist

614-900-1033 wwwstyleseatcomsarakingbeauty

Special

Events

Free-Lance

Make-Up Parties

BEAUTY amp FASHION TRENDS

Available at DrsquoAndrearsquos Hair Studio

DrsquoAndrea Brown Master Designer

2151 E Dublin Granville Road Suite F

Columbus OH 43229 P 614-636-2298

5 STAR HAIR MAYVEENCOM

Natural Straight

Deep Wave

Curly Wave

Loose Wave

FREE BUSINESS OPPORTUNITY

CALL TODAY

If yoursquore like me yoursquove got a random col-

lection of carrier and essential oils some-

where in your beauty arsenal If yoursquore like

me said random collection of essential and

carrier oils is mostly just sitting there col-

lecting dust and taking up space on your

shelves Many of us aspire to be gung-ho

DIY mixtresses in our down time but life

doesnrsquot always have that in store for us In

fact sometimes we buy products we donrsquot

need and make aspirational plans that wersquore

going to learn how to use them That

doesnrsquot always happen Irsquom here to help

you sift through the clutter

First things first ndash let me introduce you to a

recipe book you should check out ndash Natural

Beauty Alchemy Make Your Own Organic

Cleansers Creams Shampoos Serums

Balms and More Itrsquos written by fabulously

named licensed pharmacist and expert

healthcare professional Fifi M Maacaron

and features more than 100 easy to follow

recipes for skin and body IMO itrsquos pret-

ty light on hair recipes but it offers helpful

and simple recipes for bellas who want to

make their own toner or serum or even per-

fumes from essential oils With permission

from the publisher I got access to a few

exclusive recipes ndash you gotta get the book

for the rest I specifically requested the

breakdown for the ldquo3-in-1 Lazy Blendrdquo ndash

you KNOW I love a good multi-use prod-

uct A DIY multi-use product SOLD

Herersquos the breakdown courtesy of The

Countryman Press

3-in-1 Lazy Blend ndash Makeup Remov-

er Toner amp Night Oil

What could be better than a makeup remov-

er that is also a toner and an anti-aging

night oil all in one bottle This formula

softens the skin and nourishes it While the

composition of jojoba oil is very close to

that of the skinrsquos own lipids and it doesnrsquot

clog pores wheat germ oil is rich in vita-

mins and minerals that prevent aging

Chamomile tea and rose water are extreme-

ly skin friendly and help alongside glycer-

in balance moisture levels Keep this oil-

water mix handy especially when you have

little time and energy left at the end of the

day

INGREDIENTS 2 ounces (60 ml) rose water

1 tablespoon almond oil

1 tablespoon jojoba oil

1 tablespoon wheat germ

1 ounce (30 ml) chamomile tea (at room

temperature)

1 teaspoon glycerin

5 drops vitamin E oil

Note You can substitute witch hazel for

rose water in case of oily skin

INSTRUCTIONS 1 Mix the above ingredients adding one at

a time Shake well and then transfer to a

spray bottle

2 Shake vigorously to disperse oil droplets

before spraying onto a cotton disc or ball

Wipe the face and neck repeating if neces-

sary to remove makeup completely

3 You do not need to rinse or follow with a

toner or night oil because this formula does

it all

4 Store the bottle in a cool place away from

sunlight and heat

Try This DIY Beauty Recipe ndash the 3-in-1 Makeup Remover Toner amp Night Oil

By Patrice Grell Yursik

Founder Afrobellacom

26 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

ARTS AND ENTERTAINMENT

NEW YORK NY and UNIVERSAL CITY Calif ndash The biggest names in en-tertainment will bring the music of the iHeartRadio app to life on Sunday March 29 for the second edition of the iHeartRadio Music Awards hosted by Oscar and Grammy award winning actor and musician Jamie Foxx The event will air live on NBC from 8-11 pm ETPT from the historic Shrine Auditorium in Los Angeles and will be broadcast sim-ultaneously on iHeartMedia stations na-tionwide and across the iHeartRadio

digital music platform

The three hour telecast will truly reflect Americarsquos favorite music and will show-case the yearrsquos most popular artists and songs determined by the iHeartRadio Chart and fan voting through iHeartRa-dio stations nationwide The evening will include performances by Rihanna Iggy Azalea Sam Smith Madonna Ja-son Aldean Jamie Foxx Meghan Trai-nor Jason Derulo Jennifer Hudson Kelly Clarkson Snoop Dogg Nate Ruess Alesso and Florida Georgia Line

along with appearances from Taylor Swift and more This yearrsquos iHeartRa-dio Music Awards will also feature un-

expected collaborations from some of

the top names in music

ldquoThis is the night we celebrate the big-gest songs and artists we played for fans on our iHeartRadio stations across America and on the iHeartRadio app over the past year along with a look at whats coming in 2015rdquo said John Sykes President of Entertainment En-terprises for iHeartMedia Inc ldquoAnd who better to host than both a Grammy win-ning musician and Oscar winning per-former Jamie Foxx This is going to be an amazing star packed Sunday night of

music on NBC

ldquoIrsquom so excited that Jamie Foxx is taking the reins at this yearrsquos iHeart awards He is the perfect choice to lead this extraordinary night of music and celebrity artists said Paul Telegdy President Alternative and Late Night

Programming NBC Entertainment

2014 was such an incredible year for so many artists across different genres so

its great to see them get the recognition they deserve said Tom Poleman Pres-ident of National Programming Platforms for iHeartMedia Whether theyre new to the scene or industry veterans each artists journey is exciting to follow from their first radio spin to their first

iHeartRadio Music Award nomination

The iHeartRadio Music Awards is the night in music where the indus-tryrsquos top artists get to shine in a relaxed and fun atmosphere and celebrate their own achievements as well as those of their peersrdquo said Ian Stewart President of Done +

Dusted Inc

Category finalists for the iHeartRa-dio Music Awards were announced on February 4 with 2014 iHeartRa-dio Innovator Award winner Pharrell Williams making a special appear-ance on NBCrsquos TODAY show to

reveal this yearrsquos Artist of the Year nomi-nees Social voting through iHeartRadio stations nationwide for the Best Lyrics Best Fan Army and Renegade catego-ries will run through Friday March 20 Category finalists (by alphabetical order) are

JAMIE FOXX TO HOST IHEARTRADIO MUSIC AWARDS LIVE ON NBC Sunday March 29 (8-11 PM ETPT)

Rihanna Iggy Azalea Sam Smith Taylor Swift Madonna Jason Aldean Jamie Foxx Meghan Trainor Jason Derulo Jennifer Hud-son Kelly Clarkson Snoop Dogg Nate Ruess Alesso and Florida Georgia Line

Continued on Page 27

Jamie Foxx

Rihanna

Snoop Dogg

Jennifer Hudson

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 27

EVENTS

The Urban Trendsetters List of 2015 Media Sponsorship is GROWING NATIONALLY amp FAST

Events Include but NOT limited to

Whorsquos Who Publishing Book Unveiling Receptions for Atlanta GA other city announcements soon

The African American Male Wellness Walk Atlanta Detroit Washington DC Niagara Falls

2015 Champions of Diversity and Career town Network Career Fair-Columbus OH and Atlanta GA

The African American Film Festival-New York City

FOR MORE INFORMATION ON ADVERTISING SPONSORSHIP OR VENDOR OPPORTUNITIES LOG ONTO WWWURBANTRENDSETTERSCOM EVENTS

CALL Mykayla Bryant or Sharon S Gordon at 888-885-5552

EMAIL mykaylaurbantrendsetterescom or Sharonurbantrendsetterscom

Artist of the Year

Ariana Grande

Iggy Azalea

Luke Bryan

Sam Smith

Taylor Swift Song of the Year

All About That Bass - Meghan Trainor

All of Me - John Legend

Happy - Pharrell Williams

Shake It Off - Taylor Swift

Stay With Me - Sam Smith Best Collaboration

Bang Bang - Jessie J + Ariana Grande + Nicki Minaj

Dark Horse - Katy Perry featuring Juicy J

Fancy - Iggy Azalea featuring Charli XCX

Problem - Ariana Grande featuring Iggy Azalea

Talk Dirty - Jason Derulo featuring 2 Chainz

Best New Artist

Bastille

Cole Swindell

Iggy Azalea

Meghan Trainor

Sam Smith Country Song of the Year

Bartender - Lady Antebellum

Burnin It Down - Jason Aldean

Dirt - Florida Georgia Line

Give Me Back My Hometown - Eric Church

Play It Again - Luke Bryan Hip HopRampB Song of the Year

Dont Tell Em - Jeremih featuring YG

Drunk in Love - Beyonceacute featuring Jay Z

Flawless - Beyonceacute

Loyal - Chris Brown featuring Lil Wayne and Tyga

New Flame - Chris Brown featur-ing Usher and Rick Ross

Dance Song of the Year

Animals - Martin Garrix

Blame - Calvin Harris featuring John Newman

La La La - Naughty Boy featuring Sam Smith

Summer - Calvin Harris

Waves - Mr Probz

Alternative Rock Song of the Year

Come With Me Now - KONGOS

Do I Wanna Know - Arctic Mon-keys

Fever - The Black Keys

Something From Nothing - Foo Fighters

Take Me to Church - Hozier Best Lyrics

All of Me - John Legend

Blank Space - Taylor Swift

Counting Stars - OneRepublic

Habits (Stay High) - Tove Lo

Stay With Me - Sam Smith

Thinking Out Loud - Ed Sheeran

Best Fan Army

5SOSFAM - 5 Seconds of Summer

Arianators - Ariana Grande

Bey Hive - Beyonceacute

Team Breezy - Chris Brown

Sheerios - Ed Sheeran

Church Choir - Eric Church

Directioners - One Direction

Selenators - Selena Gomez

Mendes Army - Shawn Mendes

Swifties - Taylor Swift Renegade Award presented by the All New 2015 Jeep Renegade

Brantley Gilbert

Charli XCX

Hozier

Iggy Azalea

Meghan Trainor

This year the iHeartRadio Music Awards is partnering with the Jeep brand to pre-sent the first-ever ldquoRenegade Awardrdquo The ldquoRenegade Awardrdquo celebrates emerging standout artists who have bro-ken boundaries while staying true to themselves These artists defy conven-tion to create new musical lanes that are distinctly their own They are authentic and passionate with the talent to stretch the limits and do something extraordi-

nary

The iHeartRadio Music Awards will be executive produced by John Sykes Tom Poleman and Liz Kelly of iHeartMedia along with Ian Stewart and Hamish Hamilton of Done and Dusted Inc who will also produce the show for NBC Stu-

dios Hamilton will also direct

Proud partners of this yearrsquos events in-clude the All New 2015 Jeep Renegade

and Taco Bellreg

For breaking news and exclusive iHeartRadio Music Awards content visit iHeartRadiocomawards or follow the social buzz on Twitter Facebook Insta-

gram and Google +

IHeart - Continued From Page 25

ARTS AND ENTERTAINMENT

28 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

TRAVEL TRENDS

FOR VENDOR AND SPONSORSHIP INFORMATION CONTACT SHARON S GORDON 888-885-5552

(NAPSI)mdashFor those looking to take an

upscale road trip but who want to get the

most for their money there are several tips

and tricks to keep in mind when planning a

getaway

Time Your Trip-If your dates are flexible

try traveling to your selected destination

during its off-season Hotels often drop

their rates to attract business when crowds

thin out and you can score a great deal

while avoiding a tourist rush Try a moun-

tain destination before ski season is in full

swing or a famous site such as the Grand

Canyon on a weekday during the school

year

Take Advantage of Luxury Partnerships-

Luxury brands often partner to provide their

customers with added value To take your

road trip up a notch from the moment you

pull out of your driveway a special edition

Crafted Line of vehicles from Lexus comes

equipped with a beautiful two-piece set of

tailor-made Tumi luggage The Lexus

Crafted Line features an Ultra White exteri-

or with Obsidian door handles side mirrors

and grille Eye-catching seats contrast

stitching headrests and door panels are

either two-tone BlackScarlet or Black

Cabernet Models include IS 250 F SPORT

LS 460 F SPORT and GS 350 F SPORT in

RWD and AWD RX 350 AWD F SPORT

and ES 350

The limited edition Tumi duffel bag set was

specifically designed to match the vehicles

for grille-to-trunk coordination Lexus own-

ers can find additional pieces of this origi-

nal luggage set and other exclusive offers at

LexusDriverscom A Meguiarrsquos New Car

Care Kit is also included as another extra

bonus for Crafted Line owners

Search for Package Deals-Regardless of

when you travel try to look for a hotel of-

fering a package deal to capitalize on your

travel investment Many upscale hotels of-

fer credit toward their on-site restaurants

bars or spas when you book in advance

online Hotels in areas such as Napa Valley

or other wine country destinations may

partner with nearby wineries to offer its

guests exclusive deals on tastings and tours

For example The Allison Inn amp Spa in Or-

egonrsquos Willamette Valley offers Lexus

owners the chance to sample three distinc-

tive local wines and receive a complimen-

tary bottle of their favorite The resort also

has an on-site fleet of Lexus vehicles avail-

able for guests to drive eliminating the

need for a rental car

Take the Scenic Route-The great thing

about road trips is that you can skip the

crowded expensive attractions and enjoy

the view from the comfort of your car seat

And all passengers will be happy to spend

more time taking in free scenic sites along

the way Take advantage of natural wonders

and roadside attractionsmdashsuch as New

Yorkrsquos scenic Finger Lakes region or

kitschy Route 66 sitesmdashwhenever possible

With these tips and tricks and a little ad-

vance planning yoursquoll save time and money

while elevating your road trip Find out

more at wwwLexuscomcraftedline

Elevate Your Next Road Trip By Seeking Out Added Value

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 29

AUTO TRENDS

When The Check Engine Light Is On Donrsquot Ignore It

Donrsquot take this lightly One of the most

vital signals of an improperly functioning

vehicle is the check engine light and when

illuminated it alerts the driver to a variety

of existing potential problems Neverthe-

less vehicle checkups

during car care events

throughout the country

reveal that the check en-

gine light is on in nearly

one out of 10 vehicles

Some common malfunc-

tions that can cause the

check engine light to illu-

minate include a faulty

oxygen sensor mass air-

flow sensor or spark

plugs and wires If the light flashes the

condition is more critical and must be

checked immediately to prevent severe

damage which may include catalytic con-

verter damage

ldquoWhen the check engine light comes on it

means that a vehicle system such as the

ignition fuel injection or emission control

is not operating properly even if the vehicle

appears to be running normallyrdquo explained

Rich White executive director Car Care

Council the source for the ldquoBe Car Care

Awarerdquo campaign promoting regular vehi-

cle care maintenance and repair

ldquoA glowing check engine light doesnrsquot

mean you have to immediately pull the car

to the side of the road but it does mean you

should get the car checked out as soon as

possible Ignoring the warning light could

result in costly repairs At the very least the

light could alert you to an engine problem

that is negatively impacting fuel economyrdquo

he added

When scheduling service make sure the

automotive shop that examines your vehicle

has professional technicians who are trained

and certified in OBDII diagnosis and repair

The technician will connect your vehiclersquos

computer system to a diagnostic scan tool

which will indicate why the light was acti-

vated

At the same time the technician can ana-

lyze idle speed throttle response engine

temperature fuel system pressure manifold

vacuum exhaust emission levels and many

other key indicators Once the problem is

fixed the carrsquos computer is reset to initiate

its release process The technician should

then be able to tell you what needs to be

done and discuss potential warranty cover-

age and further testing if necessary

For a free ldquoCar Care Guiderdquo or for further

information visit wwwcarcareorg

Donrsquot be in the dark

about your enginersquos

problem when the check

30 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

Christa Payne Area Manager 614-778-1958

christapayneaolcom Undercoverwearcomchristapayne

Call me to book your Special Girls Night Party

Business Opportunity

Changing Womenrsquos Lives

REGISTER YOUR BUSINESS IN OUR ONLINE BUSINESS DIRECTORY FREE AT WWWURBANTRENDSETTERSCOM UTS BIZ LIST

ARE YOU A TRENDSETTERS

Urban Trendsetters wants to spotlight you and your busi-

ness

Send your us your photo and brief introduction to Sha-

ronurbantrendsetterscom Subject Business Spotlight

SELL YOUR STUFF

UTS Classifieds

All print classified ad will get

FREE placement online

One Week $25 Two Weeks $40 One Month $75 Includes 1 photo up to 500 characters

Call Urban Trendsetters

Today

Your ad could be here for as low as

a $150 investment

Call Urban Trendsetters Today

888-885-5552

Urban Trendsetters Business Directory

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 31

FINANCIAL ADVISOR

Registered Investment Advisory Firm is

currently expanding throughout

Ohio We are in search of Independ-

ent Investment Advisor Representatives

Must be self-motivated professional and

willing to take direction If you have a

financial or insurance back round we

encourage your response We work with

Globally Recognized Money Manag-

ers Strong Ethics and complete transpar-

ency with clients relationships is essen-

tial Please contact Hardiman Invest-

ment Management Inc 614-209-

9748 or submit a resume via e-mail to

FREELANCE WRITERS

Do you love to write Urban

Trendsetters is growing and we

are looking for writers

If you are good writer love con-

necting with people and enjoy relay-

ing empowering information UTS is

the place for you Contact Sharon S

Gordon at 888-885-5552 for more

information or send email to in-

fourbantrendsetterscom

CLASSIFIEDS UTS Online Classifieds The Urban Trendsetters allow our customers the opportunity to submit their classified ads and pay online You may add photos videos and links to your classified ads You may also choose to upload current display ad As with our coupons our classified ads are available in print online via e-blast in our weekly top classified blast as well as front page top classified listing feature on our website

MEDIA SALES

Earn Extra Income for the Holidays

Urban Trendsetters wants to increase your

sales staff We offer a variety of media ser-

vices and we serve many different industries

If you are a professional individual seeking

unlimited income potential give us a call to-

day at 888-885-5552 or email

salesurbantrendsetterscom NO EXPERIENCE NECESSARY

Have you tried that crazy wrap thing

We NEED Distributors NOW The It Works Ultimate Body applicator is a first to market product like NOTHING you have ever seen before The Ultimate Body

Applicator is a all natural non woven cloth that is site specific ANYWHERE you place is its going to TONE TIGHTEN and FIRM in

as little as 45 minutes Reduces the appearance of cellulite and varicose veins No its not water weight loss No it wont come back over

night and YES IT WORKS Donrsquot believe Try if for YOURSELF Call Mykayla Bryant Diamond Director at 937-532-8295

UTS FREE CARD

Ever wondered how your business could

profit from a Pre-Paid Card and the PPC

industry Contact UTS Free today at

614-526-8871 or email

utsfreecardgmailcom

Urban Trendsetters and Career Town Network Host STEM

Virtual Career Fairs

The purpose of this conference is to follow the governments lead in its STEM or Educate to Innovate model Our 4 goals are

1 Bring more awareness and emphasize the importance of in our educa-

tion system and encourage students to pursue degrees and careers in

STEM

2 Create more teachers and educators in the STEM areas

3 Create more diversity and careers in STEM for women and minorities

4 Create and develop relationships between corporations colleges uni-

versities and educators that will provide more positions of internships for

For Registration Vendor and Sponsorship Opportunities and Information

Call 888-885-5552 Email

Sharonurbantrendsetterscom wwwurbantrendsetterscom

Register for Your FREE Career Town Account

March- Celebrating Women of Diversity

AprilmdashHealthcare May-Internship amp Summer Opportunities HBCU

This series of career fairs will allow recruiters and job seekers to interact

one on one from the comfort of office and home Each week is dedicated

Logistics amp Warehouse Professional Healthcare and STEM

Classified Ads

$25 amp up

Your Ad

Could Be

HERE

32 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

Urban Trendsetters is YOUR NEW Online Marketing Department

SECURE YOUR ACCOUNTS TODAY Urban Trendsetters Brand Establisher amp Booster

Call 888-885-5552 for a FREE Consultation

The next most important things to secure for your brand after acquiring your domain name are the account names and profiles

on social media blogs and local directories

We all know that it is optimal to have a domain name that exactly matches your brand name or business name The same is true for

your account names as well as the URLs of your profiles on social media blogs and directories Your accounts on Web

properties are part of your brand presence and so securing your accounts

Establishing your accounts with optimal branding is of great

importance

ALL FOR $799

Page 16: March 2015 Women's History Month

16 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

Successful Sistarsquos To Seek For Business and Personal Success

Black women represent one of the wealthi-

est and most influential demographics on

the planet We are extremely goal-oriented

and career-driven and we are very entre-

preneurial We are more likely to start a

business be successful in business create

jobs and give back to our communities

Many women today are using the internet

as a way to stay connected through social

media network with professionals and start

a new business

During Womenrsquos History Month we wanted

to celebrate Black women who have decid-

ed to develop their careers by producing

online businesses conferences and expos as

well as women only membership sites that

empower and motivate other women by

helping them succeed in life family and

business

Developing a product producing a website

marketing the website and monetizing your

talent is only the beginning to succeeding

online Research the women events and

organizations represented and maybe you

will discover your passion create a new

avenue for wealth and become a Successful

Sista yourself

The goal of Dr Venus Opal Reese is to

teach purpose-driven high-achieving entre-

preneurial Black Women how to identify

monetize and leverage their worth by trans-

forming mindsets creating inspiring and

Rosettarsquos speeches and workshops are

inspiring interactive and informative

designed to help participants take imme-

diate action

Dr Venus Opal Reese

Defy Impossible Business Coach

wwwdefyimpossiblecom Rosetta Thurman

Happy Black Woman

wwwhappyblackwomancom

Sharvette Mitchell

Talk Radio amp Media Coach

wwwsharvettecom

The Sharvette Mitchell Radio Show

features various guests that include

celebrities artists authors small busi-

ness owners public speakers consult-

ants media personality and other influ-

ential people Our goal to motivate

excite and influence

Deborah Owens is hailed as thought leader

and advocate for remedying the wealth

disparities of women and minorities She is

the author of three books most recently

critically acclaimed A Purse of Your Own

An Easy Guide to Financial Security pub-

lished by Simon and Schuster

Deborah Owens

The Wealth Coach

wwwdeborahowenscom

Rachel Wilson Thibodeaux also known

as the SWAG Strategist amp Leverage

Your Brand Coach is Founder and CEO

of SWAG Strategy Solutions SWAG is

an acronym for Strategic Women

Achieve Growth SSS offers business

coaching professional speaking training

and development to women entrepre-

neurs ndash both current and aspiring entre-

preneurs along with sales professionals

Rachel Wilson Thibodeaux

SWAG Strategy Solutions

wwwswagstrategycom

Heal a Woman to Heal a Nation Inc

(HWHN) is a community based organi-

zation that promotes holistic wellness

for women and families through educa-

tion physical and mental health eco-

nomic and self empowerment

Mothyna James-Brightful

Heal a Woman to Heal a Nation

Conference

wwwhwhnorg

Small Business amp Women Empowerment

Coaches

Gina McCualey

Blogging While Brown Conference

wwwbloggingwhilebrowncom

Powerful Events

Blogging While Brown is more than a con-

ference it is a community - an incubator of

creativity collaboration and sustainability

for emerging leaders in digital media and

social change

By Sharon S Gordon

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 17

Ms Ingrid Saunders Jones is the Senior Vice President of

Global Community Connections for The Coca-Cola Com-

pany and Chair The Coca-Cola Foundation (Atlanta GA)

As the leader of Coca-Colarsquos philanthropy efforts the

company has contributed more than $460 million to sup-

port sustainable community initiatives including the His-

panic Scholarship Fund United Negro College Fund

(UNCF) Catalyst the Critical Difference for Women pro-

gram at Ohio State University the International Costal

Clean-up Boys and Girls Clubs of America the National

Council of Negro Women and the World Wildlife Fund to

name a few The Foundation also funds The Coca-Cola

First Generation Scholarship Program for first generation

college students Ms Jones also serves on the boards of

The Coca-Cola Africa Foundation and The Coca-Cola

Scholars Foundation

Extraordinary educator and political leader Mary McLeod

Bethune (1875-1955) founded NCNW in 1935 and envi-

sioned it to be an organization of organizations that would represent the national and in-

ternational concerns of Black women It would also give Black women the opportunity to

realize their goals for social justice and human rights through united constructive action

Today the National Council of Negro Women Inc (NCNW) is a council of 39 affiliated

national African American womens organizations and over 240 sections - connecting near-

ly 4 million women worldwide

National Council of Negro

Women

Ms Ingrid Saunders Jones

Chair wwwncnworg

Successful Sistarsquos To Seek for Business and Personal Success

Lucinda Cross

Activate Conference

wwwactivateconferencecom

Doreen Rainey

Get Radical Conference

wwwgetradicalconferencecom

Jessica Ann Mitchell

Blogger Week

wwwbloggerweekcom

Camika Smith

The BOSS Network

wwwthebossnetworkorg

A dynamic seasoned and no-nonsense

personal and business coach she is the

Founder of the RADICAL Success Insti-

tute and Vice President Operations

Transformation Division in the Steve Har-

vey World Group Focused on showing

people how to take their goals and make

them a reality shersquos built her career

around teaching and training individuals

entrepreneurs and executives on systems

and methods to accelerate success

The Art of Activation is a life changer and

will give you key tactics and strategies to

run in hot pursuit towards your personal

professional and global purpose Founder of

the popular Activate Conference Held

annually Activate presents a series of in-

formative events with the purpose of

ldquoactivatingrdquo the power inside of women

Blogger Weektrade 2015 is a multicultural

festival of bloggers journalists and

social media mavens hosted by Black

Bloggers Connect

As a collective The BOSS Net-

work supports women in their journey to

become independent and successful in

their endeavors utilizing network-

ing Working towards one simple

goal BOSSreg is ldquoBringing Out Successful

Sistersrdquo to build relationships and net-

works to structure a foundation where

women feel supported in their holistic

lives

LaShanda Henry has been developing

websites for over 10 years She owns over

15 web properties and is most passionate

about two things creating positive web-

sites for people of color and helping wom-

en entrepreneurs learn how to build suc-

cessful businesses online

Ms Henry graduated Columbia University

and received her bachelorrsquos degree in

Computer Science in 2002

ldquoMy lifersquos mission is to motivate inform

inspire connect With my mother in mind

I do what I do for parents looking to better

their childrenrsquos lives and for women striv-

ing to live their dreams I love to share

information and build communities online

Itrsquos what I do and who I amrdquo

Some of LaShandarsquos most popular websites include bull Multiple Shades of You Online (an African American Web Portal)

bull BBWO ndash Social Network for Women Entrepreneurs

bull SistaSense Money and Marketing blog

LaShanda Henry

Founder of Black Business Women

Online

Wwwmybbocom

National Organization Online Entrepreneur Success

18 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

BUSINESS TRENDS

Leading the Way ndash Women Leaders Matter

When it comes to successfully running a

business and managing employees women

clearly lead the way ndash Women Leaders

Matter A recent survey conducted by the

Pew Research Center found that most

Americans see women as stronger than or

equal to men when it comes to key leader-

ship traits From being honest and treating

employees fairly to mentoring staff women

executives and managers come out ahead

Thatrsquos great news because recognition of

the many attributes women bring to leader-

ship roles further reinforce the positive im-

pact women have in todayrsquos business world

Add to this the fact that according to new

research from Expert Market the number of

women-owned businesses has nearly dou-

bled in the last 20 years itrsquos easy to see

how women leaders are leading the way

Here are more reasons why women leaders

matter

Shake It Up

Letrsquos face it women leaders shake things

up Men have inhabited corner offices and

board rooms ndash not to mention seats in Con-

gress ndash far too long Having more women in

leadership roles in business as well as a

stronger presence in local and national poli-

tics helps maintain the balance and keeps

the playing fields even

Create Awareness

As women executives take on more and

more significant roles in business it helps

create an awareness of the value profession-

al women bring to a company Whenever

we read about the successes of a top CEO

such as Yahoo Incrsquos Marissa Meyer or

cheer on a woman who has left another

crack in the proverbial glass ceiling we feel

empowered and impassioned to continually

strive for our own professional goals

Encourage Workplace Diversity

As part of a diverse group women business

owners managers and executives are aware

of the many roadblocks they may encounter

on the way to success For those reasons

women leaders are in the perfect position to

pave the way for others by fostering diver-

sity in their companies And although a

recent study found that women bosses are

often penalized for hiring and promoting

other women and minorities we must con-

tinue to move forward ldquoContinue to recruit

diverse talent to meet diversity quotas and

build an environment of color creativity

and culturerdquo says Star Jones President

ldquoMake workplace diversity and inclusion a

corporate priorityrdquo

Inspire the Next Generation

Perhaps the most important reason why

women leaders matter more than ever is the

excitement they ignite in the next genera-

tion of young women Having role models

You do this of course through network-

ing If you want to network with important

people you have to know where they are

and get yourself therehellip

Here are a few ways to do that

Power network within traditional chan-

nels Go to your companyrsquos events

when you get priceless face time with

higher-ups In addition build your net-

work upon the classic infrastructures of

family friends your college alumni

group and professional associations

Join a networking group Find one

whose members span every industry

that will give you a broad understand-

ing of other businesses and exposure to

new clients

Connect with everyone That means

networking up down and sideways

Donrsquot think that to make the CEO chair

by age forty-five you should only in-

teract with managers VPs and trus-

tees Get to know the folks in the mail-

room and the coffee shop janitors the

newsstand operator security officersndash

you never know who might offer a

golden nugget of information that be-

comes your jackpot

Find lsquoem Research where your dream

team members work out get coffee

and eat lunch I am not advocating that

you become a stalker as that would

defeat your purposehellip if you become a

friendly face in your potential dream

team memberrsquos kickboxing class and

then ease into chit-chat and get to know

them slowly you can

ultimately introduce

yourself as a business

owner and propose that

they consider joining

your innovative ven-

ture

Bottom Line Trust

that the law of attrac-

tion will deliver the right people to you with

the best chemistry fit and timing And you

will magically click with your team to live

your dream

Be Where Important People Are

Darnell Smith is the

FounderCEO of Busi-

ness in the Black a online

media and marketing

company based in Dallas

Texas http

businessintheblackcom

Joining a networking

group and attending

annual business net-

working conferences

are a great way to

connect with like-

minded business pro-

fessionals

NAPW defines success as owning your

own power As the largest most-

recognized networking organization of pro-

fessional women in the country spanning

virtually every industry and profession the

National Association of Professional Wom-

en (NAPW) is a powerfully vibrant net-

working community with over 600000

members and nearly 300 Local Chapters

NAPW members have diverse backgrounds

beliefs perspectives and lifestyles with one

common bond - their ability to succeed -

See more at httpwwwnapwcom

By Star Jones Esquire President of National Association of Professional Women

Star Jones Esq

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 19

TECH TRENDS

GET YOUR SITE STATS CALL UTS AT 888-885-5552

Changes In Technology Can Present Opportunity For Small And Midsize Businesses

(NAPSI)mdashThanks to new technology itrsquos

an exciting time for small and midsize busi-

nesses Thatrsquos because many are finding

that increased access to new technologymdash

such as cloud and mobile solutionsmdashcan

provide access to services that were never

within their reach before helping them

grow and be more productive

They are also finding that using old or out-

dated technology can hinder a companyrsquos

ability to do business in a number of

waysmdashfrom security risks and compliance

issues to not being able to implement even

modest changes or updates in software all

of which can significantly hamper a compa-

nyrsquos ability to be successful and competi-

tive

A Shift In Technology

The beginning of one era in technology

often means the end or phasing out of an-

other For example to accommodate the

shift toward modern technology used by a

growing number of small and midsize busi-

nesses Microsoft will end support for Win-

dows Server 2003 on July 14 2015

This means that security patches and up-

dates will no longer

be available after

this period resulting

in a less stable and

less secure techno-

logical infrastructure

if no action is taken

However the good news is that a variety of

easy-to-integrate options are available for

those ready to upgrade including Microsoft

Azure the companyrsquos cloud platform

Cloud solutions such as Azure are designed

to provide small and midsize businesses

with the ability to scale up or down to take

advantage of opportunities or cut costs all

based on their needs

Numerous Benefits

Many small and midsize businesses report

that moving to a cloud platform like Azure

provides a range of benefitsmdashincluding

increased backup capacity enhanced disas-

ter recovery capabilities consistent compli-

ance with regulatory demands and access to

the most modern applications These bene-

fits can help small and midsize businesses

move faster

reduce costs

and ulti-

mately be

more produc-

tive

bull Backup Todayrsquos businesses generate

more data than ever before The cloud of-

fers reliable and economical backup for

data for businesses of any size and it even

automatically replicates data to help guard

against unexpected hardware failures

bull Disaster recovery Backup is a great so-

lution to protect your business from data

deletion and corruptionmdashbut it isnrsquot the

only important factor when it comes to data

Disaster recovery with Azure means your

companyrsquos data and applications will be

replicated in the cloud and accessible at any

time should anything happen to your physi-

cal location

bull Compliance With data security comes

legal and regulatory requirements With

cloud platforms like Azure your security

software will be continually updated mak-

ing it easy for your business to ensure it

remains compliant with unique industry

requirements

bull Modern applications The cloud pro-

vides the infrastructure platform and cus-

tom-made solutions in one place rather

than having to cobble solutions together

piece by piece This helps make it possible

for small or mid-size companies to spend

less time troubleshooting IT issues and

more time on activities that will drive the

business forward

Now is the time to plan your transitionmdash

and Microsoft is here to help For more

information please visit

wwwmicrosoftcomen-usserver-cloud

productswindows-server-2003 To find a

Microsoft partner in your area to assist in

your cloud transition visit

wwwpinpointmicrosoftcom

By embracing more modern up-to-date

technologies small and midsize business-

es are able to innovate in a way that al-

lows them to outpace the competition

WBC OHIO Announcement DreamBuilder

The Womens Business Center is now offering an online interactive Business Plan

DreamBuilder is a unique multi-leveled business skills training program created to help women build their dream of starting or growing their own business The 12 courses teach the basics of starting and growing a business including topics such

Rewards and Challenges of Being an Entrepreneur

Developing Your Business Idea

Who is Your Customer

Who is Your Competitor

Marketing Strategy

The significance of Branding

Pricing and so much more Upon completion you will have an edita-ble business plan Through our online tool you will become a part of the WBC DreamBuilder community You can communicate with other participants through discussion boards and messaging options In addition you will find various sample business forms and useful templates for your business Register at httpwwwdreambuilderorgwbcohio Contact us for further information (614) 732-0981

Empowering women entrepreneurs with the resources and tools to create strong sustainable business

20 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

REAL ESTATE TRENDS

HOME amp STYLE TRENDS

Five Quick Ways To Upgrade Your Home For Resale

(NAPSI)mdashWhether yoursquore considering

cashing in on your equity downsizing trad-

ing up moving for a change of scenery or

relocating for better prospects a few smart

investments and improvements can help

your home stand out from the competition

so you get top dol-

lar Even if yoursquore

not planning on

moving anytime

soon these strate-

gies can maximize

your homersquos value

and increase its

marketability

bull Sprucing up the

exterior If you

think yoursquoll have a

few years before

you move work on

your landscaping

now to give plants

time to mature

Look for easy-care

perennials such as hostas which multiply

on their own If you have less time you can

still achieve a quick makeover by power

washing paths and siding painting or up-

grading your front door and keeping the

lawn watered and weeded

bull Removing eyesores inside Some minor

adjustments can help buyers recognize

whatrsquos great about your home Swap out-

dated fixtures remove wallpaper and give

everything a deep clean Replacements

donrsquot have to be top of the line they just

need to eliminate hang-ups for potential

buyers

bull Improving the kitchenmdashto a point You

probably wonrsquot recoup the cost of a full

kitchen renovation but smaller projects such

as upgrading appliances and painting or

refinishing cabinets can modernize the

space

bull Refreshing rooms with neutral paint This is a time-honored tip for a reason

While seeing your favorite bold hues on the

walls makes you happy potential buyers

may not agree A fresh coat of neutral paint

can help them envision their own belong-

ings in the space

bull Focusing on energy efficiency The right

energy-smart upgrades can assure buyers

theyrsquore seeing an efficient home where util-

ity bills can be minimized Adding insula-

tion to the attic and walls can make a dra-

matic improvement in many homes Con-

sider the windows as well Adding a heat-

rejecting window film such as 3M Sun

Control Window Film can reduce cooling

costs and typically does not change the win-

dowsrsquo appearance Since the window film

can reject up to 99 percent of UV rays it

can protect the investment you made in

your hardwood floors rugs window treat-

ments furniture and artwork

Learn More

For further facts visit www3Mcom

homeimprovement

(NAPSI)mdashThere could be good news for

many households The garage can be so

much more than a storage room where you

hide your kidrsquos soccer cleats lawn mower

and old yearbooks With these five tips you

can make it as organized functional and

aesthetically pleasing as any room in your

house

1 For many the garage is the pri-

mary entry and exit point to the

home but it can also serve as a

terrific storage space for emergen-

cy supplies Check to make sure

your home emergency kit is up to

codemdashreplace batteries in flash-

lights and replenish your canned

food and medical supplies You

may not need them every day of

the year but itrsquos better to be safe

than sorry Also ensure that you

have backup power sources availa-

ble in the event of an outagemdasha

home generator and backup battery for your

garage door opener are proven solutions

that will help maintain accessibility and

functionality for your family no matter the

circumstance

2 While reorganizing take some time to

check your garage door Test the alignment

by disconnecting the door from the opener

once itrsquos disconnected you should be able

to lift the door easily with one hand If the

door is stuck or difficult to lift you should

call an authorized dealer for an inspection

Also be mindfulmdashif your garage door

opener was installed prior to 1993 itrsquos

probably time to have it replaced as it may

not be equipped with the latest safety fea-

tures such as photo eyes

3 When cleaning the garage homeowners

tend to think of horizontal spacemdashclearing

out boxes on the floor moving gardening

equipment and power tools over to the

sidemdashbut freeing up vertical space can be

just as important Instead of piling contain-

ers on the floor think about installing wall

shelves to maximize space If you want to

clear up additional overhead for a larger

car a hanger for bikes or other large pieces

of sporting equipment consider replacing

your overhead garage door opener

4 Yoursquove organized and upgraded your

garage but yoursquore not done yetmdashyou need

to be sure your garage is a safe place for

friends family and pets Store flammable

propane tanks outdoors and invest in a 5- or

10-pound fire extinguisher in case of emer-

gencies Lock up any other dangerous

chemicals

5 A good cleaning ultimately helps in-

crease convenience and peace of mind and

that premise can extend beyond organiza-

tional tips

Creating a clean functional space will pro-

vide the peace of mind you want and de-

serve You can turn your home into an or-

ganized retreat and your garage into a func-

tional space-saving area you can enjoy year

after year

Spring Cleaning 101 Find Extra Funds and Freedom By Decluttering Your Garage

How a few quick touch-ups can create added value to your

home

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 21

TRENDY PALETTE

(NAPSI)mdashSo many people are grilling out-

doors year-roundmdasheven when temperatures

dip below freezingmdashthat Weber Grills the

company that launched the grilling revolu-

tion more than 60 years ago has released its

top tips for hearty grillers who simply

wonrsquot give up the distinctive flavors that

only an outdoor grill can deliver

ldquoMore than half of grill owners grill year-

roundmdashand 35 percent grill when the

temperature drops below freezingrdquo

said Kim Lefko Executive Vice Pres-

ident AMERICAS Weber-Stephen

Products LLC ldquoOur annual Weber

GrillWatch Survey reveals the top

reason people brave the cold is be-

cause they feel everything tastes better

grilled They also tell us itrsquos because

they see grilling as an adventure itrsquos

lsquome timersquo and itrsquos lsquofootball seasonrsquordquo

Whether grilling for one or two or to

add some flair to your next party be sure to

bundle up on your way to the grill and arm

yourself with these essential tips from We-

ber

bull Plan on adding five to 10 minutes to the

normal time it takes to preheat your grill in

the warmer months

bull Even when itrsquos cold outside never grill in

an enclosed space that can trap deadly car-

bon monoxide such as inside a garage or

under an overhang

bull If yoursquore lookinrsquo you ainrsquot cookinrsquo Resist

the urge to lift the lid Repeatedly opening

the grill will let precious heat escape ulti-

mately increasing your grilling time

bull Use a thermometer to measure the internal

temperature of foods for delicious results

every time

bull Have backup fuelmdashcharcoal and pro-

panemdashon hand in the winter as the grill will

typically require more fuel than during the

warmer months

bull Grill what you know Cold weather is the

time to stick with the tried-and-true recipes

you know by heart to maximize efficiency

at the grill

bull Position gas grills so the wind is perpen-

dicular to the gas flow and not blowing the

flame down the burner tubes

bull Keep your grill covered to protect it from

the elements

bull Snow gloves are not barbecue gloves

Make sure you have on heat-resistant

gloves when operating your grill

For additional cold weather grilling tips

visit wwwwebercomweber-nationblog

how-to-grill-in-the-winter

Essential Tips For Year-Round Grilling

888-885-5552 inforbantrendsetterscom

URBAN TRENDSETTERS INTRODUCES

NEW APPS FOR RESTAURANTS amp MORE

22 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

HEALTH AND WELLNESS

by Bruce Johnson

heart attack survivor and news reporter-

anchor

(NAPSM)mdashldquoForty-two-year-old black

male probable heart attackrdquo To this day

the paramedicsrsquo words as they rushed me to

a Washington DC hospital ring in my

ears

It began as a normal Thursday cover-

ing news as a street reporter in the

toughest part of our nationrsquos capital

When the severe pain in my chest

began I tore open the top buttons of

my dress shirt and loosened my tie to

no avail After a few failed attempts

to shake off the pain I was rushed by

ambulance to the local hospital

As I was rolled into the emergency

room my shirt was cut off an IV

needle was stuck in my arm and

monitoring leads were stuck to my

chest I was given medication to dis-

solve any blood clots and restart

blood flow to my heart An electrocardio-

gram showed that I had had a type of heart

attack called ldquothe widow makerrdquo An artery

was abruptly and completely blocked Fifty

percent of patients who have this type of

heart attack die before they get to the hospi-

tal

My cardiologist was concerned I was

young to be having a heart attack and was

outwardly in good health

Two years before my heart attack with a lot

of help I had quit smoking and eliminated

all alcoholic drinks However my job as a

reporter for a top news station was inherent-

ly stressful I often grabbed fast food as I

tried to balance professional responsibilities

with family time It had all caught up with

me

Later that night my chest pain came back

and I was flown to another hospital where

an emergency angioplasty was performed to

widen the obstructed artery

I was in intensive care for several days be-

fore starting inpatient cardiac rehab Within

2 weeks I was walking and ready to go

home I continued my supervised cardiac

rehab as an outpatient for another 6 weeks

Determined to learn why I had my heart

attack and what I could do to prevent anoth-

er one I relied on what I did best research

and investigation I asked my family about

our history of cardiovascular disease I read

articles and listened intently when the nurs-

es and doctors explained about my blood

pressure pulse weight and medications I

worked with a nutritionist who told me that

if I ate mostly fresh fruits and vegetables

broiled fish and chicken and lower-fat

foods I could occasionally enjoy spare ribs

at family get-togethers

I had always been athletic before my heart

attack but I knew I needed an activity that

Hey Man Itrsquos Time We Have A Heart-to-Heart

Continued on Page 23

Bruce at work amp play

after surviving heart

attack

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 23

DIET FREE LIFE PROUD SPONSORS OF THE NEW UTS

FITS amp TRENDY MAGAZINE gave me control of my heart speed I start-

ed by running on a treadmill and then

moved my runs outside I listened to my

body but wasnrsquot afraid to push myself

I saw my doctors regularly to make sure

my heart was functioning at its best My

health care team was stunned by my recov-

ery often calling me a miracle which felt

great But not as good as knowing I was

living healthy tracking and controlling my

blood pressure and taking care of myself

Despite my progress I needed to prove to

myself that I was healthy Since running

had be come my passion I entered the

Marine Corps Marathon With clearance

from my doctor on October 22 2000mdash

eight years after my heart attackmdashI ran

262 miles When I crossed the finish line

I knew my heart attack hadnrsquot defeated or

defined me

I know I was spared My story could have

turned out differently and I am grateful for

this gift of life But do you know what

This could be you Heart disease remains

the leading cause of death in America

If you learn anything from my story I

hope itrsquos that YOU have to take care of

yourself and your heart No one else can

do it for you During American Heart

Month and all through the year make

your heart a priority Know your blood

pressure and keep it in control Donrsquot

smoke Eat less fatty salty and greasy

food and more fruits and vegetables Make

an appointment with your doctor Free

resources and information are available

from Million Hearts at

http1usagov1AU65x6 Take it from

me taking action today could save your

life tomorrow

HeartmdashContinued From Page 22

24 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

BEAUTY AND FASHION TRENDS

Inspiring Beauty 50 Years of Ebony Fashion Fair

The first-ever exhibition on the Ebony

Fashion Fair Inspiring Beauty explores the

50-year history of the charity fashion spec-

tacle that redefined the concepts of beauty

style and empowerment for African Ameri-

cans by examining the history of the show

and its director and producer Eunice W

Johnson

Inspiring Beauty showcases nearly 100 ob-

jects including ensembles and accessories

displayed on fully stylized mannequins to

recreate the runway experience as well as

archival photographs video and Johnsonrsquos

personal effects to tell the full story of these

unparalleled events At the center of this

dynamic show are the stunning gowns

feathered coats and statement designs seen

in the 40 garments selected from a collec-

tion of thousands Johnson amassed in five

decades

Works by designers including Stephen

Burrows Christian Dior Christian La-

croix Bob Mackie Missoni Jean Patou and Sarli illustrate themes of vision inno-

vation and power as exemplified by John-

sonrsquos entrepreneurial spirit flair for fash-

ion and philanthropic goals as co-founder

of Johnson Publishing Company publisher

of Ebony and Jet magazines

Exhibition highlights include garments

from fashion greats such as Valentino

Pierre Cardin and Alexander McQueen

for Givenchy before they reached world-

renowned status An Yves Saint Laurent

lsquoPicassorsquo cocktail dress Nina Ricci even-

ing ensemble of a shirred jumpsuit and ruf-

fle coat Karl Lagerfeld for Chloeacute beaded

gown Vivienne Westwood animal print

evening gown and Emanuel Ungaro two

piece bridal gown are examples of the spec-

tacular trends of fashion and attitude of

style

Developed by the Chicago History Museum

in cooperation with Johnson Publishing

Company Inspiring Beauty offers an un-

precedented multisensory experience to

visitors who have never attended an Ebony

Fashion Fair as well as reconnects those

who experienced it first-hand

TOUR SCHEDULE Museum of Design Atlanta GA

October 18 2014 ndash January 4 2015

Milwaukee Art Museum WI

February 5 2015 ndash May 3 2015

Minnesota History Center St Paul MN

May 22 2015 ndash August 16 2015

Charles H Wright Museum of African

American HIstory Detroit MI

September 18 2015 ndash January 3 2016

Memorial Art Gallery of the University

of Rochester NY

January 30 2016 ndash April 24 2016

Bellevue Arts Museum WA

May 20 2016 ndash August 12 2016

The George Washington University Mu-

seum and The Textile Museum Wash-

ington DC February 10 2017 ndash June 4 2017

Eunice Johnson at work 1970 Photo

courtesy of Johnson Publishing Compa-

Eunice Johnson with designer Yves

Saint Laurent 1972 Photo courtesy of

Johnson Publishing Company LLC

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 25

ldquoMaking pretty faces is my specialty

Sara King

Professional Makeup Artist

614-900-1033 wwwstyleseatcomsarakingbeauty

Special

Events

Free-Lance

Make-Up Parties

BEAUTY amp FASHION TRENDS

Available at DrsquoAndrearsquos Hair Studio

DrsquoAndrea Brown Master Designer

2151 E Dublin Granville Road Suite F

Columbus OH 43229 P 614-636-2298

5 STAR HAIR MAYVEENCOM

Natural Straight

Deep Wave

Curly Wave

Loose Wave

FREE BUSINESS OPPORTUNITY

CALL TODAY

If yoursquore like me yoursquove got a random col-

lection of carrier and essential oils some-

where in your beauty arsenal If yoursquore like

me said random collection of essential and

carrier oils is mostly just sitting there col-

lecting dust and taking up space on your

shelves Many of us aspire to be gung-ho

DIY mixtresses in our down time but life

doesnrsquot always have that in store for us In

fact sometimes we buy products we donrsquot

need and make aspirational plans that wersquore

going to learn how to use them That

doesnrsquot always happen Irsquom here to help

you sift through the clutter

First things first ndash let me introduce you to a

recipe book you should check out ndash Natural

Beauty Alchemy Make Your Own Organic

Cleansers Creams Shampoos Serums

Balms and More Itrsquos written by fabulously

named licensed pharmacist and expert

healthcare professional Fifi M Maacaron

and features more than 100 easy to follow

recipes for skin and body IMO itrsquos pret-

ty light on hair recipes but it offers helpful

and simple recipes for bellas who want to

make their own toner or serum or even per-

fumes from essential oils With permission

from the publisher I got access to a few

exclusive recipes ndash you gotta get the book

for the rest I specifically requested the

breakdown for the ldquo3-in-1 Lazy Blendrdquo ndash

you KNOW I love a good multi-use prod-

uct A DIY multi-use product SOLD

Herersquos the breakdown courtesy of The

Countryman Press

3-in-1 Lazy Blend ndash Makeup Remov-

er Toner amp Night Oil

What could be better than a makeup remov-

er that is also a toner and an anti-aging

night oil all in one bottle This formula

softens the skin and nourishes it While the

composition of jojoba oil is very close to

that of the skinrsquos own lipids and it doesnrsquot

clog pores wheat germ oil is rich in vita-

mins and minerals that prevent aging

Chamomile tea and rose water are extreme-

ly skin friendly and help alongside glycer-

in balance moisture levels Keep this oil-

water mix handy especially when you have

little time and energy left at the end of the

day

INGREDIENTS 2 ounces (60 ml) rose water

1 tablespoon almond oil

1 tablespoon jojoba oil

1 tablespoon wheat germ

1 ounce (30 ml) chamomile tea (at room

temperature)

1 teaspoon glycerin

5 drops vitamin E oil

Note You can substitute witch hazel for

rose water in case of oily skin

INSTRUCTIONS 1 Mix the above ingredients adding one at

a time Shake well and then transfer to a

spray bottle

2 Shake vigorously to disperse oil droplets

before spraying onto a cotton disc or ball

Wipe the face and neck repeating if neces-

sary to remove makeup completely

3 You do not need to rinse or follow with a

toner or night oil because this formula does

it all

4 Store the bottle in a cool place away from

sunlight and heat

Try This DIY Beauty Recipe ndash the 3-in-1 Makeup Remover Toner amp Night Oil

By Patrice Grell Yursik

Founder Afrobellacom

26 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

ARTS AND ENTERTAINMENT

NEW YORK NY and UNIVERSAL CITY Calif ndash The biggest names in en-tertainment will bring the music of the iHeartRadio app to life on Sunday March 29 for the second edition of the iHeartRadio Music Awards hosted by Oscar and Grammy award winning actor and musician Jamie Foxx The event will air live on NBC from 8-11 pm ETPT from the historic Shrine Auditorium in Los Angeles and will be broadcast sim-ultaneously on iHeartMedia stations na-tionwide and across the iHeartRadio

digital music platform

The three hour telecast will truly reflect Americarsquos favorite music and will show-case the yearrsquos most popular artists and songs determined by the iHeartRadio Chart and fan voting through iHeartRa-dio stations nationwide The evening will include performances by Rihanna Iggy Azalea Sam Smith Madonna Ja-son Aldean Jamie Foxx Meghan Trai-nor Jason Derulo Jennifer Hudson Kelly Clarkson Snoop Dogg Nate Ruess Alesso and Florida Georgia Line

along with appearances from Taylor Swift and more This yearrsquos iHeartRa-dio Music Awards will also feature un-

expected collaborations from some of

the top names in music

ldquoThis is the night we celebrate the big-gest songs and artists we played for fans on our iHeartRadio stations across America and on the iHeartRadio app over the past year along with a look at whats coming in 2015rdquo said John Sykes President of Entertainment En-terprises for iHeartMedia Inc ldquoAnd who better to host than both a Grammy win-ning musician and Oscar winning per-former Jamie Foxx This is going to be an amazing star packed Sunday night of

music on NBC

ldquoIrsquom so excited that Jamie Foxx is taking the reins at this yearrsquos iHeart awards He is the perfect choice to lead this extraordinary night of music and celebrity artists said Paul Telegdy President Alternative and Late Night

Programming NBC Entertainment

2014 was such an incredible year for so many artists across different genres so

its great to see them get the recognition they deserve said Tom Poleman Pres-ident of National Programming Platforms for iHeartMedia Whether theyre new to the scene or industry veterans each artists journey is exciting to follow from their first radio spin to their first

iHeartRadio Music Award nomination

The iHeartRadio Music Awards is the night in music where the indus-tryrsquos top artists get to shine in a relaxed and fun atmosphere and celebrate their own achievements as well as those of their peersrdquo said Ian Stewart President of Done +

Dusted Inc

Category finalists for the iHeartRa-dio Music Awards were announced on February 4 with 2014 iHeartRa-dio Innovator Award winner Pharrell Williams making a special appear-ance on NBCrsquos TODAY show to

reveal this yearrsquos Artist of the Year nomi-nees Social voting through iHeartRadio stations nationwide for the Best Lyrics Best Fan Army and Renegade catego-ries will run through Friday March 20 Category finalists (by alphabetical order) are

JAMIE FOXX TO HOST IHEARTRADIO MUSIC AWARDS LIVE ON NBC Sunday March 29 (8-11 PM ETPT)

Rihanna Iggy Azalea Sam Smith Taylor Swift Madonna Jason Aldean Jamie Foxx Meghan Trainor Jason Derulo Jennifer Hud-son Kelly Clarkson Snoop Dogg Nate Ruess Alesso and Florida Georgia Line

Continued on Page 27

Jamie Foxx

Rihanna

Snoop Dogg

Jennifer Hudson

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 27

EVENTS

The Urban Trendsetters List of 2015 Media Sponsorship is GROWING NATIONALLY amp FAST

Events Include but NOT limited to

Whorsquos Who Publishing Book Unveiling Receptions for Atlanta GA other city announcements soon

The African American Male Wellness Walk Atlanta Detroit Washington DC Niagara Falls

2015 Champions of Diversity and Career town Network Career Fair-Columbus OH and Atlanta GA

The African American Film Festival-New York City

FOR MORE INFORMATION ON ADVERTISING SPONSORSHIP OR VENDOR OPPORTUNITIES LOG ONTO WWWURBANTRENDSETTERSCOM EVENTS

CALL Mykayla Bryant or Sharon S Gordon at 888-885-5552

EMAIL mykaylaurbantrendsetterescom or Sharonurbantrendsetterscom

Artist of the Year

Ariana Grande

Iggy Azalea

Luke Bryan

Sam Smith

Taylor Swift Song of the Year

All About That Bass - Meghan Trainor

All of Me - John Legend

Happy - Pharrell Williams

Shake It Off - Taylor Swift

Stay With Me - Sam Smith Best Collaboration

Bang Bang - Jessie J + Ariana Grande + Nicki Minaj

Dark Horse - Katy Perry featuring Juicy J

Fancy - Iggy Azalea featuring Charli XCX

Problem - Ariana Grande featuring Iggy Azalea

Talk Dirty - Jason Derulo featuring 2 Chainz

Best New Artist

Bastille

Cole Swindell

Iggy Azalea

Meghan Trainor

Sam Smith Country Song of the Year

Bartender - Lady Antebellum

Burnin It Down - Jason Aldean

Dirt - Florida Georgia Line

Give Me Back My Hometown - Eric Church

Play It Again - Luke Bryan Hip HopRampB Song of the Year

Dont Tell Em - Jeremih featuring YG

Drunk in Love - Beyonceacute featuring Jay Z

Flawless - Beyonceacute

Loyal - Chris Brown featuring Lil Wayne and Tyga

New Flame - Chris Brown featur-ing Usher and Rick Ross

Dance Song of the Year

Animals - Martin Garrix

Blame - Calvin Harris featuring John Newman

La La La - Naughty Boy featuring Sam Smith

Summer - Calvin Harris

Waves - Mr Probz

Alternative Rock Song of the Year

Come With Me Now - KONGOS

Do I Wanna Know - Arctic Mon-keys

Fever - The Black Keys

Something From Nothing - Foo Fighters

Take Me to Church - Hozier Best Lyrics

All of Me - John Legend

Blank Space - Taylor Swift

Counting Stars - OneRepublic

Habits (Stay High) - Tove Lo

Stay With Me - Sam Smith

Thinking Out Loud - Ed Sheeran

Best Fan Army

5SOSFAM - 5 Seconds of Summer

Arianators - Ariana Grande

Bey Hive - Beyonceacute

Team Breezy - Chris Brown

Sheerios - Ed Sheeran

Church Choir - Eric Church

Directioners - One Direction

Selenators - Selena Gomez

Mendes Army - Shawn Mendes

Swifties - Taylor Swift Renegade Award presented by the All New 2015 Jeep Renegade

Brantley Gilbert

Charli XCX

Hozier

Iggy Azalea

Meghan Trainor

This year the iHeartRadio Music Awards is partnering with the Jeep brand to pre-sent the first-ever ldquoRenegade Awardrdquo The ldquoRenegade Awardrdquo celebrates emerging standout artists who have bro-ken boundaries while staying true to themselves These artists defy conven-tion to create new musical lanes that are distinctly their own They are authentic and passionate with the talent to stretch the limits and do something extraordi-

nary

The iHeartRadio Music Awards will be executive produced by John Sykes Tom Poleman and Liz Kelly of iHeartMedia along with Ian Stewart and Hamish Hamilton of Done and Dusted Inc who will also produce the show for NBC Stu-

dios Hamilton will also direct

Proud partners of this yearrsquos events in-clude the All New 2015 Jeep Renegade

and Taco Bellreg

For breaking news and exclusive iHeartRadio Music Awards content visit iHeartRadiocomawards or follow the social buzz on Twitter Facebook Insta-

gram and Google +

IHeart - Continued From Page 25

ARTS AND ENTERTAINMENT

28 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

TRAVEL TRENDS

FOR VENDOR AND SPONSORSHIP INFORMATION CONTACT SHARON S GORDON 888-885-5552

(NAPSI)mdashFor those looking to take an

upscale road trip but who want to get the

most for their money there are several tips

and tricks to keep in mind when planning a

getaway

Time Your Trip-If your dates are flexible

try traveling to your selected destination

during its off-season Hotels often drop

their rates to attract business when crowds

thin out and you can score a great deal

while avoiding a tourist rush Try a moun-

tain destination before ski season is in full

swing or a famous site such as the Grand

Canyon on a weekday during the school

year

Take Advantage of Luxury Partnerships-

Luxury brands often partner to provide their

customers with added value To take your

road trip up a notch from the moment you

pull out of your driveway a special edition

Crafted Line of vehicles from Lexus comes

equipped with a beautiful two-piece set of

tailor-made Tumi luggage The Lexus

Crafted Line features an Ultra White exteri-

or with Obsidian door handles side mirrors

and grille Eye-catching seats contrast

stitching headrests and door panels are

either two-tone BlackScarlet or Black

Cabernet Models include IS 250 F SPORT

LS 460 F SPORT and GS 350 F SPORT in

RWD and AWD RX 350 AWD F SPORT

and ES 350

The limited edition Tumi duffel bag set was

specifically designed to match the vehicles

for grille-to-trunk coordination Lexus own-

ers can find additional pieces of this origi-

nal luggage set and other exclusive offers at

LexusDriverscom A Meguiarrsquos New Car

Care Kit is also included as another extra

bonus for Crafted Line owners

Search for Package Deals-Regardless of

when you travel try to look for a hotel of-

fering a package deal to capitalize on your

travel investment Many upscale hotels of-

fer credit toward their on-site restaurants

bars or spas when you book in advance

online Hotels in areas such as Napa Valley

or other wine country destinations may

partner with nearby wineries to offer its

guests exclusive deals on tastings and tours

For example The Allison Inn amp Spa in Or-

egonrsquos Willamette Valley offers Lexus

owners the chance to sample three distinc-

tive local wines and receive a complimen-

tary bottle of their favorite The resort also

has an on-site fleet of Lexus vehicles avail-

able for guests to drive eliminating the

need for a rental car

Take the Scenic Route-The great thing

about road trips is that you can skip the

crowded expensive attractions and enjoy

the view from the comfort of your car seat

And all passengers will be happy to spend

more time taking in free scenic sites along

the way Take advantage of natural wonders

and roadside attractionsmdashsuch as New

Yorkrsquos scenic Finger Lakes region or

kitschy Route 66 sitesmdashwhenever possible

With these tips and tricks and a little ad-

vance planning yoursquoll save time and money

while elevating your road trip Find out

more at wwwLexuscomcraftedline

Elevate Your Next Road Trip By Seeking Out Added Value

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 29

AUTO TRENDS

When The Check Engine Light Is On Donrsquot Ignore It

Donrsquot take this lightly One of the most

vital signals of an improperly functioning

vehicle is the check engine light and when

illuminated it alerts the driver to a variety

of existing potential problems Neverthe-

less vehicle checkups

during car care events

throughout the country

reveal that the check en-

gine light is on in nearly

one out of 10 vehicles

Some common malfunc-

tions that can cause the

check engine light to illu-

minate include a faulty

oxygen sensor mass air-

flow sensor or spark

plugs and wires If the light flashes the

condition is more critical and must be

checked immediately to prevent severe

damage which may include catalytic con-

verter damage

ldquoWhen the check engine light comes on it

means that a vehicle system such as the

ignition fuel injection or emission control

is not operating properly even if the vehicle

appears to be running normallyrdquo explained

Rich White executive director Car Care

Council the source for the ldquoBe Car Care

Awarerdquo campaign promoting regular vehi-

cle care maintenance and repair

ldquoA glowing check engine light doesnrsquot

mean you have to immediately pull the car

to the side of the road but it does mean you

should get the car checked out as soon as

possible Ignoring the warning light could

result in costly repairs At the very least the

light could alert you to an engine problem

that is negatively impacting fuel economyrdquo

he added

When scheduling service make sure the

automotive shop that examines your vehicle

has professional technicians who are trained

and certified in OBDII diagnosis and repair

The technician will connect your vehiclersquos

computer system to a diagnostic scan tool

which will indicate why the light was acti-

vated

At the same time the technician can ana-

lyze idle speed throttle response engine

temperature fuel system pressure manifold

vacuum exhaust emission levels and many

other key indicators Once the problem is

fixed the carrsquos computer is reset to initiate

its release process The technician should

then be able to tell you what needs to be

done and discuss potential warranty cover-

age and further testing if necessary

For a free ldquoCar Care Guiderdquo or for further

information visit wwwcarcareorg

Donrsquot be in the dark

about your enginersquos

problem when the check

30 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

Christa Payne Area Manager 614-778-1958

christapayneaolcom Undercoverwearcomchristapayne

Call me to book your Special Girls Night Party

Business Opportunity

Changing Womenrsquos Lives

REGISTER YOUR BUSINESS IN OUR ONLINE BUSINESS DIRECTORY FREE AT WWWURBANTRENDSETTERSCOM UTS BIZ LIST

ARE YOU A TRENDSETTERS

Urban Trendsetters wants to spotlight you and your busi-

ness

Send your us your photo and brief introduction to Sha-

ronurbantrendsetterscom Subject Business Spotlight

SELL YOUR STUFF

UTS Classifieds

All print classified ad will get

FREE placement online

One Week $25 Two Weeks $40 One Month $75 Includes 1 photo up to 500 characters

Call Urban Trendsetters

Today

Your ad could be here for as low as

a $150 investment

Call Urban Trendsetters Today

888-885-5552

Urban Trendsetters Business Directory

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 31

FINANCIAL ADVISOR

Registered Investment Advisory Firm is

currently expanding throughout

Ohio We are in search of Independ-

ent Investment Advisor Representatives

Must be self-motivated professional and

willing to take direction If you have a

financial or insurance back round we

encourage your response We work with

Globally Recognized Money Manag-

ers Strong Ethics and complete transpar-

ency with clients relationships is essen-

tial Please contact Hardiman Invest-

ment Management Inc 614-209-

9748 or submit a resume via e-mail to

FREELANCE WRITERS

Do you love to write Urban

Trendsetters is growing and we

are looking for writers

If you are good writer love con-

necting with people and enjoy relay-

ing empowering information UTS is

the place for you Contact Sharon S

Gordon at 888-885-5552 for more

information or send email to in-

fourbantrendsetterscom

CLASSIFIEDS UTS Online Classifieds The Urban Trendsetters allow our customers the opportunity to submit their classified ads and pay online You may add photos videos and links to your classified ads You may also choose to upload current display ad As with our coupons our classified ads are available in print online via e-blast in our weekly top classified blast as well as front page top classified listing feature on our website

MEDIA SALES

Earn Extra Income for the Holidays

Urban Trendsetters wants to increase your

sales staff We offer a variety of media ser-

vices and we serve many different industries

If you are a professional individual seeking

unlimited income potential give us a call to-

day at 888-885-5552 or email

salesurbantrendsetterscom NO EXPERIENCE NECESSARY

Have you tried that crazy wrap thing

We NEED Distributors NOW The It Works Ultimate Body applicator is a first to market product like NOTHING you have ever seen before The Ultimate Body

Applicator is a all natural non woven cloth that is site specific ANYWHERE you place is its going to TONE TIGHTEN and FIRM in

as little as 45 minutes Reduces the appearance of cellulite and varicose veins No its not water weight loss No it wont come back over

night and YES IT WORKS Donrsquot believe Try if for YOURSELF Call Mykayla Bryant Diamond Director at 937-532-8295

UTS FREE CARD

Ever wondered how your business could

profit from a Pre-Paid Card and the PPC

industry Contact UTS Free today at

614-526-8871 or email

utsfreecardgmailcom

Urban Trendsetters and Career Town Network Host STEM

Virtual Career Fairs

The purpose of this conference is to follow the governments lead in its STEM or Educate to Innovate model Our 4 goals are

1 Bring more awareness and emphasize the importance of in our educa-

tion system and encourage students to pursue degrees and careers in

STEM

2 Create more teachers and educators in the STEM areas

3 Create more diversity and careers in STEM for women and minorities

4 Create and develop relationships between corporations colleges uni-

versities and educators that will provide more positions of internships for

For Registration Vendor and Sponsorship Opportunities and Information

Call 888-885-5552 Email

Sharonurbantrendsetterscom wwwurbantrendsetterscom

Register for Your FREE Career Town Account

March- Celebrating Women of Diversity

AprilmdashHealthcare May-Internship amp Summer Opportunities HBCU

This series of career fairs will allow recruiters and job seekers to interact

one on one from the comfort of office and home Each week is dedicated

Logistics amp Warehouse Professional Healthcare and STEM

Classified Ads

$25 amp up

Your Ad

Could Be

HERE

32 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

Urban Trendsetters is YOUR NEW Online Marketing Department

SECURE YOUR ACCOUNTS TODAY Urban Trendsetters Brand Establisher amp Booster

Call 888-885-5552 for a FREE Consultation

The next most important things to secure for your brand after acquiring your domain name are the account names and profiles

on social media blogs and local directories

We all know that it is optimal to have a domain name that exactly matches your brand name or business name The same is true for

your account names as well as the URLs of your profiles on social media blogs and directories Your accounts on Web

properties are part of your brand presence and so securing your accounts

Establishing your accounts with optimal branding is of great

importance

ALL FOR $799

Page 17: March 2015 Women's History Month

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 17

Ms Ingrid Saunders Jones is the Senior Vice President of

Global Community Connections for The Coca-Cola Com-

pany and Chair The Coca-Cola Foundation (Atlanta GA)

As the leader of Coca-Colarsquos philanthropy efforts the

company has contributed more than $460 million to sup-

port sustainable community initiatives including the His-

panic Scholarship Fund United Negro College Fund

(UNCF) Catalyst the Critical Difference for Women pro-

gram at Ohio State University the International Costal

Clean-up Boys and Girls Clubs of America the National

Council of Negro Women and the World Wildlife Fund to

name a few The Foundation also funds The Coca-Cola

First Generation Scholarship Program for first generation

college students Ms Jones also serves on the boards of

The Coca-Cola Africa Foundation and The Coca-Cola

Scholars Foundation

Extraordinary educator and political leader Mary McLeod

Bethune (1875-1955) founded NCNW in 1935 and envi-

sioned it to be an organization of organizations that would represent the national and in-

ternational concerns of Black women It would also give Black women the opportunity to

realize their goals for social justice and human rights through united constructive action

Today the National Council of Negro Women Inc (NCNW) is a council of 39 affiliated

national African American womens organizations and over 240 sections - connecting near-

ly 4 million women worldwide

National Council of Negro

Women

Ms Ingrid Saunders Jones

Chair wwwncnworg

Successful Sistarsquos To Seek for Business and Personal Success

Lucinda Cross

Activate Conference

wwwactivateconferencecom

Doreen Rainey

Get Radical Conference

wwwgetradicalconferencecom

Jessica Ann Mitchell

Blogger Week

wwwbloggerweekcom

Camika Smith

The BOSS Network

wwwthebossnetworkorg

A dynamic seasoned and no-nonsense

personal and business coach she is the

Founder of the RADICAL Success Insti-

tute and Vice President Operations

Transformation Division in the Steve Har-

vey World Group Focused on showing

people how to take their goals and make

them a reality shersquos built her career

around teaching and training individuals

entrepreneurs and executives on systems

and methods to accelerate success

The Art of Activation is a life changer and

will give you key tactics and strategies to

run in hot pursuit towards your personal

professional and global purpose Founder of

the popular Activate Conference Held

annually Activate presents a series of in-

formative events with the purpose of

ldquoactivatingrdquo the power inside of women

Blogger Weektrade 2015 is a multicultural

festival of bloggers journalists and

social media mavens hosted by Black

Bloggers Connect

As a collective The BOSS Net-

work supports women in their journey to

become independent and successful in

their endeavors utilizing network-

ing Working towards one simple

goal BOSSreg is ldquoBringing Out Successful

Sistersrdquo to build relationships and net-

works to structure a foundation where

women feel supported in their holistic

lives

LaShanda Henry has been developing

websites for over 10 years She owns over

15 web properties and is most passionate

about two things creating positive web-

sites for people of color and helping wom-

en entrepreneurs learn how to build suc-

cessful businesses online

Ms Henry graduated Columbia University

and received her bachelorrsquos degree in

Computer Science in 2002

ldquoMy lifersquos mission is to motivate inform

inspire connect With my mother in mind

I do what I do for parents looking to better

their childrenrsquos lives and for women striv-

ing to live their dreams I love to share

information and build communities online

Itrsquos what I do and who I amrdquo

Some of LaShandarsquos most popular websites include bull Multiple Shades of You Online (an African American Web Portal)

bull BBWO ndash Social Network for Women Entrepreneurs

bull SistaSense Money and Marketing blog

LaShanda Henry

Founder of Black Business Women

Online

Wwwmybbocom

National Organization Online Entrepreneur Success

18 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

BUSINESS TRENDS

Leading the Way ndash Women Leaders Matter

When it comes to successfully running a

business and managing employees women

clearly lead the way ndash Women Leaders

Matter A recent survey conducted by the

Pew Research Center found that most

Americans see women as stronger than or

equal to men when it comes to key leader-

ship traits From being honest and treating

employees fairly to mentoring staff women

executives and managers come out ahead

Thatrsquos great news because recognition of

the many attributes women bring to leader-

ship roles further reinforce the positive im-

pact women have in todayrsquos business world

Add to this the fact that according to new

research from Expert Market the number of

women-owned businesses has nearly dou-

bled in the last 20 years itrsquos easy to see

how women leaders are leading the way

Here are more reasons why women leaders

matter

Shake It Up

Letrsquos face it women leaders shake things

up Men have inhabited corner offices and

board rooms ndash not to mention seats in Con-

gress ndash far too long Having more women in

leadership roles in business as well as a

stronger presence in local and national poli-

tics helps maintain the balance and keeps

the playing fields even

Create Awareness

As women executives take on more and

more significant roles in business it helps

create an awareness of the value profession-

al women bring to a company Whenever

we read about the successes of a top CEO

such as Yahoo Incrsquos Marissa Meyer or

cheer on a woman who has left another

crack in the proverbial glass ceiling we feel

empowered and impassioned to continually

strive for our own professional goals

Encourage Workplace Diversity

As part of a diverse group women business

owners managers and executives are aware

of the many roadblocks they may encounter

on the way to success For those reasons

women leaders are in the perfect position to

pave the way for others by fostering diver-

sity in their companies And although a

recent study found that women bosses are

often penalized for hiring and promoting

other women and minorities we must con-

tinue to move forward ldquoContinue to recruit

diverse talent to meet diversity quotas and

build an environment of color creativity

and culturerdquo says Star Jones President

ldquoMake workplace diversity and inclusion a

corporate priorityrdquo

Inspire the Next Generation

Perhaps the most important reason why

women leaders matter more than ever is the

excitement they ignite in the next genera-

tion of young women Having role models

You do this of course through network-

ing If you want to network with important

people you have to know where they are

and get yourself therehellip

Here are a few ways to do that

Power network within traditional chan-

nels Go to your companyrsquos events

when you get priceless face time with

higher-ups In addition build your net-

work upon the classic infrastructures of

family friends your college alumni

group and professional associations

Join a networking group Find one

whose members span every industry

that will give you a broad understand-

ing of other businesses and exposure to

new clients

Connect with everyone That means

networking up down and sideways

Donrsquot think that to make the CEO chair

by age forty-five you should only in-

teract with managers VPs and trus-

tees Get to know the folks in the mail-

room and the coffee shop janitors the

newsstand operator security officersndash

you never know who might offer a

golden nugget of information that be-

comes your jackpot

Find lsquoem Research where your dream

team members work out get coffee

and eat lunch I am not advocating that

you become a stalker as that would

defeat your purposehellip if you become a

friendly face in your potential dream

team memberrsquos kickboxing class and

then ease into chit-chat and get to know

them slowly you can

ultimately introduce

yourself as a business

owner and propose that

they consider joining

your innovative ven-

ture

Bottom Line Trust

that the law of attrac-

tion will deliver the right people to you with

the best chemistry fit and timing And you

will magically click with your team to live

your dream

Be Where Important People Are

Darnell Smith is the

FounderCEO of Busi-

ness in the Black a online

media and marketing

company based in Dallas

Texas http

businessintheblackcom

Joining a networking

group and attending

annual business net-

working conferences

are a great way to

connect with like-

minded business pro-

fessionals

NAPW defines success as owning your

own power As the largest most-

recognized networking organization of pro-

fessional women in the country spanning

virtually every industry and profession the

National Association of Professional Wom-

en (NAPW) is a powerfully vibrant net-

working community with over 600000

members and nearly 300 Local Chapters

NAPW members have diverse backgrounds

beliefs perspectives and lifestyles with one

common bond - their ability to succeed -

See more at httpwwwnapwcom

By Star Jones Esquire President of National Association of Professional Women

Star Jones Esq

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 19

TECH TRENDS

GET YOUR SITE STATS CALL UTS AT 888-885-5552

Changes In Technology Can Present Opportunity For Small And Midsize Businesses

(NAPSI)mdashThanks to new technology itrsquos

an exciting time for small and midsize busi-

nesses Thatrsquos because many are finding

that increased access to new technologymdash

such as cloud and mobile solutionsmdashcan

provide access to services that were never

within their reach before helping them

grow and be more productive

They are also finding that using old or out-

dated technology can hinder a companyrsquos

ability to do business in a number of

waysmdashfrom security risks and compliance

issues to not being able to implement even

modest changes or updates in software all

of which can significantly hamper a compa-

nyrsquos ability to be successful and competi-

tive

A Shift In Technology

The beginning of one era in technology

often means the end or phasing out of an-

other For example to accommodate the

shift toward modern technology used by a

growing number of small and midsize busi-

nesses Microsoft will end support for Win-

dows Server 2003 on July 14 2015

This means that security patches and up-

dates will no longer

be available after

this period resulting

in a less stable and

less secure techno-

logical infrastructure

if no action is taken

However the good news is that a variety of

easy-to-integrate options are available for

those ready to upgrade including Microsoft

Azure the companyrsquos cloud platform

Cloud solutions such as Azure are designed

to provide small and midsize businesses

with the ability to scale up or down to take

advantage of opportunities or cut costs all

based on their needs

Numerous Benefits

Many small and midsize businesses report

that moving to a cloud platform like Azure

provides a range of benefitsmdashincluding

increased backup capacity enhanced disas-

ter recovery capabilities consistent compli-

ance with regulatory demands and access to

the most modern applications These bene-

fits can help small and midsize businesses

move faster

reduce costs

and ulti-

mately be

more produc-

tive

bull Backup Todayrsquos businesses generate

more data than ever before The cloud of-

fers reliable and economical backup for

data for businesses of any size and it even

automatically replicates data to help guard

against unexpected hardware failures

bull Disaster recovery Backup is a great so-

lution to protect your business from data

deletion and corruptionmdashbut it isnrsquot the

only important factor when it comes to data

Disaster recovery with Azure means your

companyrsquos data and applications will be

replicated in the cloud and accessible at any

time should anything happen to your physi-

cal location

bull Compliance With data security comes

legal and regulatory requirements With

cloud platforms like Azure your security

software will be continually updated mak-

ing it easy for your business to ensure it

remains compliant with unique industry

requirements

bull Modern applications The cloud pro-

vides the infrastructure platform and cus-

tom-made solutions in one place rather

than having to cobble solutions together

piece by piece This helps make it possible

for small or mid-size companies to spend

less time troubleshooting IT issues and

more time on activities that will drive the

business forward

Now is the time to plan your transitionmdash

and Microsoft is here to help For more

information please visit

wwwmicrosoftcomen-usserver-cloud

productswindows-server-2003 To find a

Microsoft partner in your area to assist in

your cloud transition visit

wwwpinpointmicrosoftcom

By embracing more modern up-to-date

technologies small and midsize business-

es are able to innovate in a way that al-

lows them to outpace the competition

WBC OHIO Announcement DreamBuilder

The Womens Business Center is now offering an online interactive Business Plan

DreamBuilder is a unique multi-leveled business skills training program created to help women build their dream of starting or growing their own business The 12 courses teach the basics of starting and growing a business including topics such

Rewards and Challenges of Being an Entrepreneur

Developing Your Business Idea

Who is Your Customer

Who is Your Competitor

Marketing Strategy

The significance of Branding

Pricing and so much more Upon completion you will have an edita-ble business plan Through our online tool you will become a part of the WBC DreamBuilder community You can communicate with other participants through discussion boards and messaging options In addition you will find various sample business forms and useful templates for your business Register at httpwwwdreambuilderorgwbcohio Contact us for further information (614) 732-0981

Empowering women entrepreneurs with the resources and tools to create strong sustainable business

20 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

REAL ESTATE TRENDS

HOME amp STYLE TRENDS

Five Quick Ways To Upgrade Your Home For Resale

(NAPSI)mdashWhether yoursquore considering

cashing in on your equity downsizing trad-

ing up moving for a change of scenery or

relocating for better prospects a few smart

investments and improvements can help

your home stand out from the competition

so you get top dol-

lar Even if yoursquore

not planning on

moving anytime

soon these strate-

gies can maximize

your homersquos value

and increase its

marketability

bull Sprucing up the

exterior If you

think yoursquoll have a

few years before

you move work on

your landscaping

now to give plants

time to mature

Look for easy-care

perennials such as hostas which multiply

on their own If you have less time you can

still achieve a quick makeover by power

washing paths and siding painting or up-

grading your front door and keeping the

lawn watered and weeded

bull Removing eyesores inside Some minor

adjustments can help buyers recognize

whatrsquos great about your home Swap out-

dated fixtures remove wallpaper and give

everything a deep clean Replacements

donrsquot have to be top of the line they just

need to eliminate hang-ups for potential

buyers

bull Improving the kitchenmdashto a point You

probably wonrsquot recoup the cost of a full

kitchen renovation but smaller projects such

as upgrading appliances and painting or

refinishing cabinets can modernize the

space

bull Refreshing rooms with neutral paint This is a time-honored tip for a reason

While seeing your favorite bold hues on the

walls makes you happy potential buyers

may not agree A fresh coat of neutral paint

can help them envision their own belong-

ings in the space

bull Focusing on energy efficiency The right

energy-smart upgrades can assure buyers

theyrsquore seeing an efficient home where util-

ity bills can be minimized Adding insula-

tion to the attic and walls can make a dra-

matic improvement in many homes Con-

sider the windows as well Adding a heat-

rejecting window film such as 3M Sun

Control Window Film can reduce cooling

costs and typically does not change the win-

dowsrsquo appearance Since the window film

can reject up to 99 percent of UV rays it

can protect the investment you made in

your hardwood floors rugs window treat-

ments furniture and artwork

Learn More

For further facts visit www3Mcom

homeimprovement

(NAPSI)mdashThere could be good news for

many households The garage can be so

much more than a storage room where you

hide your kidrsquos soccer cleats lawn mower

and old yearbooks With these five tips you

can make it as organized functional and

aesthetically pleasing as any room in your

house

1 For many the garage is the pri-

mary entry and exit point to the

home but it can also serve as a

terrific storage space for emergen-

cy supplies Check to make sure

your home emergency kit is up to

codemdashreplace batteries in flash-

lights and replenish your canned

food and medical supplies You

may not need them every day of

the year but itrsquos better to be safe

than sorry Also ensure that you

have backup power sources availa-

ble in the event of an outagemdasha

home generator and backup battery for your

garage door opener are proven solutions

that will help maintain accessibility and

functionality for your family no matter the

circumstance

2 While reorganizing take some time to

check your garage door Test the alignment

by disconnecting the door from the opener

once itrsquos disconnected you should be able

to lift the door easily with one hand If the

door is stuck or difficult to lift you should

call an authorized dealer for an inspection

Also be mindfulmdashif your garage door

opener was installed prior to 1993 itrsquos

probably time to have it replaced as it may

not be equipped with the latest safety fea-

tures such as photo eyes

3 When cleaning the garage homeowners

tend to think of horizontal spacemdashclearing

out boxes on the floor moving gardening

equipment and power tools over to the

sidemdashbut freeing up vertical space can be

just as important Instead of piling contain-

ers on the floor think about installing wall

shelves to maximize space If you want to

clear up additional overhead for a larger

car a hanger for bikes or other large pieces

of sporting equipment consider replacing

your overhead garage door opener

4 Yoursquove organized and upgraded your

garage but yoursquore not done yetmdashyou need

to be sure your garage is a safe place for

friends family and pets Store flammable

propane tanks outdoors and invest in a 5- or

10-pound fire extinguisher in case of emer-

gencies Lock up any other dangerous

chemicals

5 A good cleaning ultimately helps in-

crease convenience and peace of mind and

that premise can extend beyond organiza-

tional tips

Creating a clean functional space will pro-

vide the peace of mind you want and de-

serve You can turn your home into an or-

ganized retreat and your garage into a func-

tional space-saving area you can enjoy year

after year

Spring Cleaning 101 Find Extra Funds and Freedom By Decluttering Your Garage

How a few quick touch-ups can create added value to your

home

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 21

TRENDY PALETTE

(NAPSI)mdashSo many people are grilling out-

doors year-roundmdasheven when temperatures

dip below freezingmdashthat Weber Grills the

company that launched the grilling revolu-

tion more than 60 years ago has released its

top tips for hearty grillers who simply

wonrsquot give up the distinctive flavors that

only an outdoor grill can deliver

ldquoMore than half of grill owners grill year-

roundmdashand 35 percent grill when the

temperature drops below freezingrdquo

said Kim Lefko Executive Vice Pres-

ident AMERICAS Weber-Stephen

Products LLC ldquoOur annual Weber

GrillWatch Survey reveals the top

reason people brave the cold is be-

cause they feel everything tastes better

grilled They also tell us itrsquos because

they see grilling as an adventure itrsquos

lsquome timersquo and itrsquos lsquofootball seasonrsquordquo

Whether grilling for one or two or to

add some flair to your next party be sure to

bundle up on your way to the grill and arm

yourself with these essential tips from We-

ber

bull Plan on adding five to 10 minutes to the

normal time it takes to preheat your grill in

the warmer months

bull Even when itrsquos cold outside never grill in

an enclosed space that can trap deadly car-

bon monoxide such as inside a garage or

under an overhang

bull If yoursquore lookinrsquo you ainrsquot cookinrsquo Resist

the urge to lift the lid Repeatedly opening

the grill will let precious heat escape ulti-

mately increasing your grilling time

bull Use a thermometer to measure the internal

temperature of foods for delicious results

every time

bull Have backup fuelmdashcharcoal and pro-

panemdashon hand in the winter as the grill will

typically require more fuel than during the

warmer months

bull Grill what you know Cold weather is the

time to stick with the tried-and-true recipes

you know by heart to maximize efficiency

at the grill

bull Position gas grills so the wind is perpen-

dicular to the gas flow and not blowing the

flame down the burner tubes

bull Keep your grill covered to protect it from

the elements

bull Snow gloves are not barbecue gloves

Make sure you have on heat-resistant

gloves when operating your grill

For additional cold weather grilling tips

visit wwwwebercomweber-nationblog

how-to-grill-in-the-winter

Essential Tips For Year-Round Grilling

888-885-5552 inforbantrendsetterscom

URBAN TRENDSETTERS INTRODUCES

NEW APPS FOR RESTAURANTS amp MORE

22 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

HEALTH AND WELLNESS

by Bruce Johnson

heart attack survivor and news reporter-

anchor

(NAPSM)mdashldquoForty-two-year-old black

male probable heart attackrdquo To this day

the paramedicsrsquo words as they rushed me to

a Washington DC hospital ring in my

ears

It began as a normal Thursday cover-

ing news as a street reporter in the

toughest part of our nationrsquos capital

When the severe pain in my chest

began I tore open the top buttons of

my dress shirt and loosened my tie to

no avail After a few failed attempts

to shake off the pain I was rushed by

ambulance to the local hospital

As I was rolled into the emergency

room my shirt was cut off an IV

needle was stuck in my arm and

monitoring leads were stuck to my

chest I was given medication to dis-

solve any blood clots and restart

blood flow to my heart An electrocardio-

gram showed that I had had a type of heart

attack called ldquothe widow makerrdquo An artery

was abruptly and completely blocked Fifty

percent of patients who have this type of

heart attack die before they get to the hospi-

tal

My cardiologist was concerned I was

young to be having a heart attack and was

outwardly in good health

Two years before my heart attack with a lot

of help I had quit smoking and eliminated

all alcoholic drinks However my job as a

reporter for a top news station was inherent-

ly stressful I often grabbed fast food as I

tried to balance professional responsibilities

with family time It had all caught up with

me

Later that night my chest pain came back

and I was flown to another hospital where

an emergency angioplasty was performed to

widen the obstructed artery

I was in intensive care for several days be-

fore starting inpatient cardiac rehab Within

2 weeks I was walking and ready to go

home I continued my supervised cardiac

rehab as an outpatient for another 6 weeks

Determined to learn why I had my heart

attack and what I could do to prevent anoth-

er one I relied on what I did best research

and investigation I asked my family about

our history of cardiovascular disease I read

articles and listened intently when the nurs-

es and doctors explained about my blood

pressure pulse weight and medications I

worked with a nutritionist who told me that

if I ate mostly fresh fruits and vegetables

broiled fish and chicken and lower-fat

foods I could occasionally enjoy spare ribs

at family get-togethers

I had always been athletic before my heart

attack but I knew I needed an activity that

Hey Man Itrsquos Time We Have A Heart-to-Heart

Continued on Page 23

Bruce at work amp play

after surviving heart

attack

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 23

DIET FREE LIFE PROUD SPONSORS OF THE NEW UTS

FITS amp TRENDY MAGAZINE gave me control of my heart speed I start-

ed by running on a treadmill and then

moved my runs outside I listened to my

body but wasnrsquot afraid to push myself

I saw my doctors regularly to make sure

my heart was functioning at its best My

health care team was stunned by my recov-

ery often calling me a miracle which felt

great But not as good as knowing I was

living healthy tracking and controlling my

blood pressure and taking care of myself

Despite my progress I needed to prove to

myself that I was healthy Since running

had be come my passion I entered the

Marine Corps Marathon With clearance

from my doctor on October 22 2000mdash

eight years after my heart attackmdashI ran

262 miles When I crossed the finish line

I knew my heart attack hadnrsquot defeated or

defined me

I know I was spared My story could have

turned out differently and I am grateful for

this gift of life But do you know what

This could be you Heart disease remains

the leading cause of death in America

If you learn anything from my story I

hope itrsquos that YOU have to take care of

yourself and your heart No one else can

do it for you During American Heart

Month and all through the year make

your heart a priority Know your blood

pressure and keep it in control Donrsquot

smoke Eat less fatty salty and greasy

food and more fruits and vegetables Make

an appointment with your doctor Free

resources and information are available

from Million Hearts at

http1usagov1AU65x6 Take it from

me taking action today could save your

life tomorrow

HeartmdashContinued From Page 22

24 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

BEAUTY AND FASHION TRENDS

Inspiring Beauty 50 Years of Ebony Fashion Fair

The first-ever exhibition on the Ebony

Fashion Fair Inspiring Beauty explores the

50-year history of the charity fashion spec-

tacle that redefined the concepts of beauty

style and empowerment for African Ameri-

cans by examining the history of the show

and its director and producer Eunice W

Johnson

Inspiring Beauty showcases nearly 100 ob-

jects including ensembles and accessories

displayed on fully stylized mannequins to

recreate the runway experience as well as

archival photographs video and Johnsonrsquos

personal effects to tell the full story of these

unparalleled events At the center of this

dynamic show are the stunning gowns

feathered coats and statement designs seen

in the 40 garments selected from a collec-

tion of thousands Johnson amassed in five

decades

Works by designers including Stephen

Burrows Christian Dior Christian La-

croix Bob Mackie Missoni Jean Patou and Sarli illustrate themes of vision inno-

vation and power as exemplified by John-

sonrsquos entrepreneurial spirit flair for fash-

ion and philanthropic goals as co-founder

of Johnson Publishing Company publisher

of Ebony and Jet magazines

Exhibition highlights include garments

from fashion greats such as Valentino

Pierre Cardin and Alexander McQueen

for Givenchy before they reached world-

renowned status An Yves Saint Laurent

lsquoPicassorsquo cocktail dress Nina Ricci even-

ing ensemble of a shirred jumpsuit and ruf-

fle coat Karl Lagerfeld for Chloeacute beaded

gown Vivienne Westwood animal print

evening gown and Emanuel Ungaro two

piece bridal gown are examples of the spec-

tacular trends of fashion and attitude of

style

Developed by the Chicago History Museum

in cooperation with Johnson Publishing

Company Inspiring Beauty offers an un-

precedented multisensory experience to

visitors who have never attended an Ebony

Fashion Fair as well as reconnects those

who experienced it first-hand

TOUR SCHEDULE Museum of Design Atlanta GA

October 18 2014 ndash January 4 2015

Milwaukee Art Museum WI

February 5 2015 ndash May 3 2015

Minnesota History Center St Paul MN

May 22 2015 ndash August 16 2015

Charles H Wright Museum of African

American HIstory Detroit MI

September 18 2015 ndash January 3 2016

Memorial Art Gallery of the University

of Rochester NY

January 30 2016 ndash April 24 2016

Bellevue Arts Museum WA

May 20 2016 ndash August 12 2016

The George Washington University Mu-

seum and The Textile Museum Wash-

ington DC February 10 2017 ndash June 4 2017

Eunice Johnson at work 1970 Photo

courtesy of Johnson Publishing Compa-

Eunice Johnson with designer Yves

Saint Laurent 1972 Photo courtesy of

Johnson Publishing Company LLC

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 25

ldquoMaking pretty faces is my specialty

Sara King

Professional Makeup Artist

614-900-1033 wwwstyleseatcomsarakingbeauty

Special

Events

Free-Lance

Make-Up Parties

BEAUTY amp FASHION TRENDS

Available at DrsquoAndrearsquos Hair Studio

DrsquoAndrea Brown Master Designer

2151 E Dublin Granville Road Suite F

Columbus OH 43229 P 614-636-2298

5 STAR HAIR MAYVEENCOM

Natural Straight

Deep Wave

Curly Wave

Loose Wave

FREE BUSINESS OPPORTUNITY

CALL TODAY

If yoursquore like me yoursquove got a random col-

lection of carrier and essential oils some-

where in your beauty arsenal If yoursquore like

me said random collection of essential and

carrier oils is mostly just sitting there col-

lecting dust and taking up space on your

shelves Many of us aspire to be gung-ho

DIY mixtresses in our down time but life

doesnrsquot always have that in store for us In

fact sometimes we buy products we donrsquot

need and make aspirational plans that wersquore

going to learn how to use them That

doesnrsquot always happen Irsquom here to help

you sift through the clutter

First things first ndash let me introduce you to a

recipe book you should check out ndash Natural

Beauty Alchemy Make Your Own Organic

Cleansers Creams Shampoos Serums

Balms and More Itrsquos written by fabulously

named licensed pharmacist and expert

healthcare professional Fifi M Maacaron

and features more than 100 easy to follow

recipes for skin and body IMO itrsquos pret-

ty light on hair recipes but it offers helpful

and simple recipes for bellas who want to

make their own toner or serum or even per-

fumes from essential oils With permission

from the publisher I got access to a few

exclusive recipes ndash you gotta get the book

for the rest I specifically requested the

breakdown for the ldquo3-in-1 Lazy Blendrdquo ndash

you KNOW I love a good multi-use prod-

uct A DIY multi-use product SOLD

Herersquos the breakdown courtesy of The

Countryman Press

3-in-1 Lazy Blend ndash Makeup Remov-

er Toner amp Night Oil

What could be better than a makeup remov-

er that is also a toner and an anti-aging

night oil all in one bottle This formula

softens the skin and nourishes it While the

composition of jojoba oil is very close to

that of the skinrsquos own lipids and it doesnrsquot

clog pores wheat germ oil is rich in vita-

mins and minerals that prevent aging

Chamomile tea and rose water are extreme-

ly skin friendly and help alongside glycer-

in balance moisture levels Keep this oil-

water mix handy especially when you have

little time and energy left at the end of the

day

INGREDIENTS 2 ounces (60 ml) rose water

1 tablespoon almond oil

1 tablespoon jojoba oil

1 tablespoon wheat germ

1 ounce (30 ml) chamomile tea (at room

temperature)

1 teaspoon glycerin

5 drops vitamin E oil

Note You can substitute witch hazel for

rose water in case of oily skin

INSTRUCTIONS 1 Mix the above ingredients adding one at

a time Shake well and then transfer to a

spray bottle

2 Shake vigorously to disperse oil droplets

before spraying onto a cotton disc or ball

Wipe the face and neck repeating if neces-

sary to remove makeup completely

3 You do not need to rinse or follow with a

toner or night oil because this formula does

it all

4 Store the bottle in a cool place away from

sunlight and heat

Try This DIY Beauty Recipe ndash the 3-in-1 Makeup Remover Toner amp Night Oil

By Patrice Grell Yursik

Founder Afrobellacom

26 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

ARTS AND ENTERTAINMENT

NEW YORK NY and UNIVERSAL CITY Calif ndash The biggest names in en-tertainment will bring the music of the iHeartRadio app to life on Sunday March 29 for the second edition of the iHeartRadio Music Awards hosted by Oscar and Grammy award winning actor and musician Jamie Foxx The event will air live on NBC from 8-11 pm ETPT from the historic Shrine Auditorium in Los Angeles and will be broadcast sim-ultaneously on iHeartMedia stations na-tionwide and across the iHeartRadio

digital music platform

The three hour telecast will truly reflect Americarsquos favorite music and will show-case the yearrsquos most popular artists and songs determined by the iHeartRadio Chart and fan voting through iHeartRa-dio stations nationwide The evening will include performances by Rihanna Iggy Azalea Sam Smith Madonna Ja-son Aldean Jamie Foxx Meghan Trai-nor Jason Derulo Jennifer Hudson Kelly Clarkson Snoop Dogg Nate Ruess Alesso and Florida Georgia Line

along with appearances from Taylor Swift and more This yearrsquos iHeartRa-dio Music Awards will also feature un-

expected collaborations from some of

the top names in music

ldquoThis is the night we celebrate the big-gest songs and artists we played for fans on our iHeartRadio stations across America and on the iHeartRadio app over the past year along with a look at whats coming in 2015rdquo said John Sykes President of Entertainment En-terprises for iHeartMedia Inc ldquoAnd who better to host than both a Grammy win-ning musician and Oscar winning per-former Jamie Foxx This is going to be an amazing star packed Sunday night of

music on NBC

ldquoIrsquom so excited that Jamie Foxx is taking the reins at this yearrsquos iHeart awards He is the perfect choice to lead this extraordinary night of music and celebrity artists said Paul Telegdy President Alternative and Late Night

Programming NBC Entertainment

2014 was such an incredible year for so many artists across different genres so

its great to see them get the recognition they deserve said Tom Poleman Pres-ident of National Programming Platforms for iHeartMedia Whether theyre new to the scene or industry veterans each artists journey is exciting to follow from their first radio spin to their first

iHeartRadio Music Award nomination

The iHeartRadio Music Awards is the night in music where the indus-tryrsquos top artists get to shine in a relaxed and fun atmosphere and celebrate their own achievements as well as those of their peersrdquo said Ian Stewart President of Done +

Dusted Inc

Category finalists for the iHeartRa-dio Music Awards were announced on February 4 with 2014 iHeartRa-dio Innovator Award winner Pharrell Williams making a special appear-ance on NBCrsquos TODAY show to

reveal this yearrsquos Artist of the Year nomi-nees Social voting through iHeartRadio stations nationwide for the Best Lyrics Best Fan Army and Renegade catego-ries will run through Friday March 20 Category finalists (by alphabetical order) are

JAMIE FOXX TO HOST IHEARTRADIO MUSIC AWARDS LIVE ON NBC Sunday March 29 (8-11 PM ETPT)

Rihanna Iggy Azalea Sam Smith Taylor Swift Madonna Jason Aldean Jamie Foxx Meghan Trainor Jason Derulo Jennifer Hud-son Kelly Clarkson Snoop Dogg Nate Ruess Alesso and Florida Georgia Line

Continued on Page 27

Jamie Foxx

Rihanna

Snoop Dogg

Jennifer Hudson

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 27

EVENTS

The Urban Trendsetters List of 2015 Media Sponsorship is GROWING NATIONALLY amp FAST

Events Include but NOT limited to

Whorsquos Who Publishing Book Unveiling Receptions for Atlanta GA other city announcements soon

The African American Male Wellness Walk Atlanta Detroit Washington DC Niagara Falls

2015 Champions of Diversity and Career town Network Career Fair-Columbus OH and Atlanta GA

The African American Film Festival-New York City

FOR MORE INFORMATION ON ADVERTISING SPONSORSHIP OR VENDOR OPPORTUNITIES LOG ONTO WWWURBANTRENDSETTERSCOM EVENTS

CALL Mykayla Bryant or Sharon S Gordon at 888-885-5552

EMAIL mykaylaurbantrendsetterescom or Sharonurbantrendsetterscom

Artist of the Year

Ariana Grande

Iggy Azalea

Luke Bryan

Sam Smith

Taylor Swift Song of the Year

All About That Bass - Meghan Trainor

All of Me - John Legend

Happy - Pharrell Williams

Shake It Off - Taylor Swift

Stay With Me - Sam Smith Best Collaboration

Bang Bang - Jessie J + Ariana Grande + Nicki Minaj

Dark Horse - Katy Perry featuring Juicy J

Fancy - Iggy Azalea featuring Charli XCX

Problem - Ariana Grande featuring Iggy Azalea

Talk Dirty - Jason Derulo featuring 2 Chainz

Best New Artist

Bastille

Cole Swindell

Iggy Azalea

Meghan Trainor

Sam Smith Country Song of the Year

Bartender - Lady Antebellum

Burnin It Down - Jason Aldean

Dirt - Florida Georgia Line

Give Me Back My Hometown - Eric Church

Play It Again - Luke Bryan Hip HopRampB Song of the Year

Dont Tell Em - Jeremih featuring YG

Drunk in Love - Beyonceacute featuring Jay Z

Flawless - Beyonceacute

Loyal - Chris Brown featuring Lil Wayne and Tyga

New Flame - Chris Brown featur-ing Usher and Rick Ross

Dance Song of the Year

Animals - Martin Garrix

Blame - Calvin Harris featuring John Newman

La La La - Naughty Boy featuring Sam Smith

Summer - Calvin Harris

Waves - Mr Probz

Alternative Rock Song of the Year

Come With Me Now - KONGOS

Do I Wanna Know - Arctic Mon-keys

Fever - The Black Keys

Something From Nothing - Foo Fighters

Take Me to Church - Hozier Best Lyrics

All of Me - John Legend

Blank Space - Taylor Swift

Counting Stars - OneRepublic

Habits (Stay High) - Tove Lo

Stay With Me - Sam Smith

Thinking Out Loud - Ed Sheeran

Best Fan Army

5SOSFAM - 5 Seconds of Summer

Arianators - Ariana Grande

Bey Hive - Beyonceacute

Team Breezy - Chris Brown

Sheerios - Ed Sheeran

Church Choir - Eric Church

Directioners - One Direction

Selenators - Selena Gomez

Mendes Army - Shawn Mendes

Swifties - Taylor Swift Renegade Award presented by the All New 2015 Jeep Renegade

Brantley Gilbert

Charli XCX

Hozier

Iggy Azalea

Meghan Trainor

This year the iHeartRadio Music Awards is partnering with the Jeep brand to pre-sent the first-ever ldquoRenegade Awardrdquo The ldquoRenegade Awardrdquo celebrates emerging standout artists who have bro-ken boundaries while staying true to themselves These artists defy conven-tion to create new musical lanes that are distinctly their own They are authentic and passionate with the talent to stretch the limits and do something extraordi-

nary

The iHeartRadio Music Awards will be executive produced by John Sykes Tom Poleman and Liz Kelly of iHeartMedia along with Ian Stewart and Hamish Hamilton of Done and Dusted Inc who will also produce the show for NBC Stu-

dios Hamilton will also direct

Proud partners of this yearrsquos events in-clude the All New 2015 Jeep Renegade

and Taco Bellreg

For breaking news and exclusive iHeartRadio Music Awards content visit iHeartRadiocomawards or follow the social buzz on Twitter Facebook Insta-

gram and Google +

IHeart - Continued From Page 25

ARTS AND ENTERTAINMENT

28 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

TRAVEL TRENDS

FOR VENDOR AND SPONSORSHIP INFORMATION CONTACT SHARON S GORDON 888-885-5552

(NAPSI)mdashFor those looking to take an

upscale road trip but who want to get the

most for their money there are several tips

and tricks to keep in mind when planning a

getaway

Time Your Trip-If your dates are flexible

try traveling to your selected destination

during its off-season Hotels often drop

their rates to attract business when crowds

thin out and you can score a great deal

while avoiding a tourist rush Try a moun-

tain destination before ski season is in full

swing or a famous site such as the Grand

Canyon on a weekday during the school

year

Take Advantage of Luxury Partnerships-

Luxury brands often partner to provide their

customers with added value To take your

road trip up a notch from the moment you

pull out of your driveway a special edition

Crafted Line of vehicles from Lexus comes

equipped with a beautiful two-piece set of

tailor-made Tumi luggage The Lexus

Crafted Line features an Ultra White exteri-

or with Obsidian door handles side mirrors

and grille Eye-catching seats contrast

stitching headrests and door panels are

either two-tone BlackScarlet or Black

Cabernet Models include IS 250 F SPORT

LS 460 F SPORT and GS 350 F SPORT in

RWD and AWD RX 350 AWD F SPORT

and ES 350

The limited edition Tumi duffel bag set was

specifically designed to match the vehicles

for grille-to-trunk coordination Lexus own-

ers can find additional pieces of this origi-

nal luggage set and other exclusive offers at

LexusDriverscom A Meguiarrsquos New Car

Care Kit is also included as another extra

bonus for Crafted Line owners

Search for Package Deals-Regardless of

when you travel try to look for a hotel of-

fering a package deal to capitalize on your

travel investment Many upscale hotels of-

fer credit toward their on-site restaurants

bars or spas when you book in advance

online Hotels in areas such as Napa Valley

or other wine country destinations may

partner with nearby wineries to offer its

guests exclusive deals on tastings and tours

For example The Allison Inn amp Spa in Or-

egonrsquos Willamette Valley offers Lexus

owners the chance to sample three distinc-

tive local wines and receive a complimen-

tary bottle of their favorite The resort also

has an on-site fleet of Lexus vehicles avail-

able for guests to drive eliminating the

need for a rental car

Take the Scenic Route-The great thing

about road trips is that you can skip the

crowded expensive attractions and enjoy

the view from the comfort of your car seat

And all passengers will be happy to spend

more time taking in free scenic sites along

the way Take advantage of natural wonders

and roadside attractionsmdashsuch as New

Yorkrsquos scenic Finger Lakes region or

kitschy Route 66 sitesmdashwhenever possible

With these tips and tricks and a little ad-

vance planning yoursquoll save time and money

while elevating your road trip Find out

more at wwwLexuscomcraftedline

Elevate Your Next Road Trip By Seeking Out Added Value

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 29

AUTO TRENDS

When The Check Engine Light Is On Donrsquot Ignore It

Donrsquot take this lightly One of the most

vital signals of an improperly functioning

vehicle is the check engine light and when

illuminated it alerts the driver to a variety

of existing potential problems Neverthe-

less vehicle checkups

during car care events

throughout the country

reveal that the check en-

gine light is on in nearly

one out of 10 vehicles

Some common malfunc-

tions that can cause the

check engine light to illu-

minate include a faulty

oxygen sensor mass air-

flow sensor or spark

plugs and wires If the light flashes the

condition is more critical and must be

checked immediately to prevent severe

damage which may include catalytic con-

verter damage

ldquoWhen the check engine light comes on it

means that a vehicle system such as the

ignition fuel injection or emission control

is not operating properly even if the vehicle

appears to be running normallyrdquo explained

Rich White executive director Car Care

Council the source for the ldquoBe Car Care

Awarerdquo campaign promoting regular vehi-

cle care maintenance and repair

ldquoA glowing check engine light doesnrsquot

mean you have to immediately pull the car

to the side of the road but it does mean you

should get the car checked out as soon as

possible Ignoring the warning light could

result in costly repairs At the very least the

light could alert you to an engine problem

that is negatively impacting fuel economyrdquo

he added

When scheduling service make sure the

automotive shop that examines your vehicle

has professional technicians who are trained

and certified in OBDII diagnosis and repair

The technician will connect your vehiclersquos

computer system to a diagnostic scan tool

which will indicate why the light was acti-

vated

At the same time the technician can ana-

lyze idle speed throttle response engine

temperature fuel system pressure manifold

vacuum exhaust emission levels and many

other key indicators Once the problem is

fixed the carrsquos computer is reset to initiate

its release process The technician should

then be able to tell you what needs to be

done and discuss potential warranty cover-

age and further testing if necessary

For a free ldquoCar Care Guiderdquo or for further

information visit wwwcarcareorg

Donrsquot be in the dark

about your enginersquos

problem when the check

30 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

Christa Payne Area Manager 614-778-1958

christapayneaolcom Undercoverwearcomchristapayne

Call me to book your Special Girls Night Party

Business Opportunity

Changing Womenrsquos Lives

REGISTER YOUR BUSINESS IN OUR ONLINE BUSINESS DIRECTORY FREE AT WWWURBANTRENDSETTERSCOM UTS BIZ LIST

ARE YOU A TRENDSETTERS

Urban Trendsetters wants to spotlight you and your busi-

ness

Send your us your photo and brief introduction to Sha-

ronurbantrendsetterscom Subject Business Spotlight

SELL YOUR STUFF

UTS Classifieds

All print classified ad will get

FREE placement online

One Week $25 Two Weeks $40 One Month $75 Includes 1 photo up to 500 characters

Call Urban Trendsetters

Today

Your ad could be here for as low as

a $150 investment

Call Urban Trendsetters Today

888-885-5552

Urban Trendsetters Business Directory

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 31

FINANCIAL ADVISOR

Registered Investment Advisory Firm is

currently expanding throughout

Ohio We are in search of Independ-

ent Investment Advisor Representatives

Must be self-motivated professional and

willing to take direction If you have a

financial or insurance back round we

encourage your response We work with

Globally Recognized Money Manag-

ers Strong Ethics and complete transpar-

ency with clients relationships is essen-

tial Please contact Hardiman Invest-

ment Management Inc 614-209-

9748 or submit a resume via e-mail to

FREELANCE WRITERS

Do you love to write Urban

Trendsetters is growing and we

are looking for writers

If you are good writer love con-

necting with people and enjoy relay-

ing empowering information UTS is

the place for you Contact Sharon S

Gordon at 888-885-5552 for more

information or send email to in-

fourbantrendsetterscom

CLASSIFIEDS UTS Online Classifieds The Urban Trendsetters allow our customers the opportunity to submit their classified ads and pay online You may add photos videos and links to your classified ads You may also choose to upload current display ad As with our coupons our classified ads are available in print online via e-blast in our weekly top classified blast as well as front page top classified listing feature on our website

MEDIA SALES

Earn Extra Income for the Holidays

Urban Trendsetters wants to increase your

sales staff We offer a variety of media ser-

vices and we serve many different industries

If you are a professional individual seeking

unlimited income potential give us a call to-

day at 888-885-5552 or email

salesurbantrendsetterscom NO EXPERIENCE NECESSARY

Have you tried that crazy wrap thing

We NEED Distributors NOW The It Works Ultimate Body applicator is a first to market product like NOTHING you have ever seen before The Ultimate Body

Applicator is a all natural non woven cloth that is site specific ANYWHERE you place is its going to TONE TIGHTEN and FIRM in

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night and YES IT WORKS Donrsquot believe Try if for YOURSELF Call Mykayla Bryant Diamond Director at 937-532-8295

UTS FREE CARD

Ever wondered how your business could

profit from a Pre-Paid Card and the PPC

industry Contact UTS Free today at

614-526-8871 or email

utsfreecardgmailcom

Urban Trendsetters and Career Town Network Host STEM

Virtual Career Fairs

The purpose of this conference is to follow the governments lead in its STEM or Educate to Innovate model Our 4 goals are

1 Bring more awareness and emphasize the importance of in our educa-

tion system and encourage students to pursue degrees and careers in

STEM

2 Create more teachers and educators in the STEM areas

3 Create more diversity and careers in STEM for women and minorities

4 Create and develop relationships between corporations colleges uni-

versities and educators that will provide more positions of internships for

For Registration Vendor and Sponsorship Opportunities and Information

Call 888-885-5552 Email

Sharonurbantrendsetterscom wwwurbantrendsetterscom

Register for Your FREE Career Town Account

March- Celebrating Women of Diversity

AprilmdashHealthcare May-Internship amp Summer Opportunities HBCU

This series of career fairs will allow recruiters and job seekers to interact

one on one from the comfort of office and home Each week is dedicated

Logistics amp Warehouse Professional Healthcare and STEM

Classified Ads

$25 amp up

Your Ad

Could Be

HERE

32 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

Urban Trendsetters is YOUR NEW Online Marketing Department

SECURE YOUR ACCOUNTS TODAY Urban Trendsetters Brand Establisher amp Booster

Call 888-885-5552 for a FREE Consultation

The next most important things to secure for your brand after acquiring your domain name are the account names and profiles

on social media blogs and local directories

We all know that it is optimal to have a domain name that exactly matches your brand name or business name The same is true for

your account names as well as the URLs of your profiles on social media blogs and directories Your accounts on Web

properties are part of your brand presence and so securing your accounts

Establishing your accounts with optimal branding is of great

importance

ALL FOR $799

Page 18: March 2015 Women's History Month

18 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

BUSINESS TRENDS

Leading the Way ndash Women Leaders Matter

When it comes to successfully running a

business and managing employees women

clearly lead the way ndash Women Leaders

Matter A recent survey conducted by the

Pew Research Center found that most

Americans see women as stronger than or

equal to men when it comes to key leader-

ship traits From being honest and treating

employees fairly to mentoring staff women

executives and managers come out ahead

Thatrsquos great news because recognition of

the many attributes women bring to leader-

ship roles further reinforce the positive im-

pact women have in todayrsquos business world

Add to this the fact that according to new

research from Expert Market the number of

women-owned businesses has nearly dou-

bled in the last 20 years itrsquos easy to see

how women leaders are leading the way

Here are more reasons why women leaders

matter

Shake It Up

Letrsquos face it women leaders shake things

up Men have inhabited corner offices and

board rooms ndash not to mention seats in Con-

gress ndash far too long Having more women in

leadership roles in business as well as a

stronger presence in local and national poli-

tics helps maintain the balance and keeps

the playing fields even

Create Awareness

As women executives take on more and

more significant roles in business it helps

create an awareness of the value profession-

al women bring to a company Whenever

we read about the successes of a top CEO

such as Yahoo Incrsquos Marissa Meyer or

cheer on a woman who has left another

crack in the proverbial glass ceiling we feel

empowered and impassioned to continually

strive for our own professional goals

Encourage Workplace Diversity

As part of a diverse group women business

owners managers and executives are aware

of the many roadblocks they may encounter

on the way to success For those reasons

women leaders are in the perfect position to

pave the way for others by fostering diver-

sity in their companies And although a

recent study found that women bosses are

often penalized for hiring and promoting

other women and minorities we must con-

tinue to move forward ldquoContinue to recruit

diverse talent to meet diversity quotas and

build an environment of color creativity

and culturerdquo says Star Jones President

ldquoMake workplace diversity and inclusion a

corporate priorityrdquo

Inspire the Next Generation

Perhaps the most important reason why

women leaders matter more than ever is the

excitement they ignite in the next genera-

tion of young women Having role models

You do this of course through network-

ing If you want to network with important

people you have to know where they are

and get yourself therehellip

Here are a few ways to do that

Power network within traditional chan-

nels Go to your companyrsquos events

when you get priceless face time with

higher-ups In addition build your net-

work upon the classic infrastructures of

family friends your college alumni

group and professional associations

Join a networking group Find one

whose members span every industry

that will give you a broad understand-

ing of other businesses and exposure to

new clients

Connect with everyone That means

networking up down and sideways

Donrsquot think that to make the CEO chair

by age forty-five you should only in-

teract with managers VPs and trus-

tees Get to know the folks in the mail-

room and the coffee shop janitors the

newsstand operator security officersndash

you never know who might offer a

golden nugget of information that be-

comes your jackpot

Find lsquoem Research where your dream

team members work out get coffee

and eat lunch I am not advocating that

you become a stalker as that would

defeat your purposehellip if you become a

friendly face in your potential dream

team memberrsquos kickboxing class and

then ease into chit-chat and get to know

them slowly you can

ultimately introduce

yourself as a business

owner and propose that

they consider joining

your innovative ven-

ture

Bottom Line Trust

that the law of attrac-

tion will deliver the right people to you with

the best chemistry fit and timing And you

will magically click with your team to live

your dream

Be Where Important People Are

Darnell Smith is the

FounderCEO of Busi-

ness in the Black a online

media and marketing

company based in Dallas

Texas http

businessintheblackcom

Joining a networking

group and attending

annual business net-

working conferences

are a great way to

connect with like-

minded business pro-

fessionals

NAPW defines success as owning your

own power As the largest most-

recognized networking organization of pro-

fessional women in the country spanning

virtually every industry and profession the

National Association of Professional Wom-

en (NAPW) is a powerfully vibrant net-

working community with over 600000

members and nearly 300 Local Chapters

NAPW members have diverse backgrounds

beliefs perspectives and lifestyles with one

common bond - their ability to succeed -

See more at httpwwwnapwcom

By Star Jones Esquire President of National Association of Professional Women

Star Jones Esq

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 19

TECH TRENDS

GET YOUR SITE STATS CALL UTS AT 888-885-5552

Changes In Technology Can Present Opportunity For Small And Midsize Businesses

(NAPSI)mdashThanks to new technology itrsquos

an exciting time for small and midsize busi-

nesses Thatrsquos because many are finding

that increased access to new technologymdash

such as cloud and mobile solutionsmdashcan

provide access to services that were never

within their reach before helping them

grow and be more productive

They are also finding that using old or out-

dated technology can hinder a companyrsquos

ability to do business in a number of

waysmdashfrom security risks and compliance

issues to not being able to implement even

modest changes or updates in software all

of which can significantly hamper a compa-

nyrsquos ability to be successful and competi-

tive

A Shift In Technology

The beginning of one era in technology

often means the end or phasing out of an-

other For example to accommodate the

shift toward modern technology used by a

growing number of small and midsize busi-

nesses Microsoft will end support for Win-

dows Server 2003 on July 14 2015

This means that security patches and up-

dates will no longer

be available after

this period resulting

in a less stable and

less secure techno-

logical infrastructure

if no action is taken

However the good news is that a variety of

easy-to-integrate options are available for

those ready to upgrade including Microsoft

Azure the companyrsquos cloud platform

Cloud solutions such as Azure are designed

to provide small and midsize businesses

with the ability to scale up or down to take

advantage of opportunities or cut costs all

based on their needs

Numerous Benefits

Many small and midsize businesses report

that moving to a cloud platform like Azure

provides a range of benefitsmdashincluding

increased backup capacity enhanced disas-

ter recovery capabilities consistent compli-

ance with regulatory demands and access to

the most modern applications These bene-

fits can help small and midsize businesses

move faster

reduce costs

and ulti-

mately be

more produc-

tive

bull Backup Todayrsquos businesses generate

more data than ever before The cloud of-

fers reliable and economical backup for

data for businesses of any size and it even

automatically replicates data to help guard

against unexpected hardware failures

bull Disaster recovery Backup is a great so-

lution to protect your business from data

deletion and corruptionmdashbut it isnrsquot the

only important factor when it comes to data

Disaster recovery with Azure means your

companyrsquos data and applications will be

replicated in the cloud and accessible at any

time should anything happen to your physi-

cal location

bull Compliance With data security comes

legal and regulatory requirements With

cloud platforms like Azure your security

software will be continually updated mak-

ing it easy for your business to ensure it

remains compliant with unique industry

requirements

bull Modern applications The cloud pro-

vides the infrastructure platform and cus-

tom-made solutions in one place rather

than having to cobble solutions together

piece by piece This helps make it possible

for small or mid-size companies to spend

less time troubleshooting IT issues and

more time on activities that will drive the

business forward

Now is the time to plan your transitionmdash

and Microsoft is here to help For more

information please visit

wwwmicrosoftcomen-usserver-cloud

productswindows-server-2003 To find a

Microsoft partner in your area to assist in

your cloud transition visit

wwwpinpointmicrosoftcom

By embracing more modern up-to-date

technologies small and midsize business-

es are able to innovate in a way that al-

lows them to outpace the competition

WBC OHIO Announcement DreamBuilder

The Womens Business Center is now offering an online interactive Business Plan

DreamBuilder is a unique multi-leveled business skills training program created to help women build their dream of starting or growing their own business The 12 courses teach the basics of starting and growing a business including topics such

Rewards and Challenges of Being an Entrepreneur

Developing Your Business Idea

Who is Your Customer

Who is Your Competitor

Marketing Strategy

The significance of Branding

Pricing and so much more Upon completion you will have an edita-ble business plan Through our online tool you will become a part of the WBC DreamBuilder community You can communicate with other participants through discussion boards and messaging options In addition you will find various sample business forms and useful templates for your business Register at httpwwwdreambuilderorgwbcohio Contact us for further information (614) 732-0981

Empowering women entrepreneurs with the resources and tools to create strong sustainable business

20 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

REAL ESTATE TRENDS

HOME amp STYLE TRENDS

Five Quick Ways To Upgrade Your Home For Resale

(NAPSI)mdashWhether yoursquore considering

cashing in on your equity downsizing trad-

ing up moving for a change of scenery or

relocating for better prospects a few smart

investments and improvements can help

your home stand out from the competition

so you get top dol-

lar Even if yoursquore

not planning on

moving anytime

soon these strate-

gies can maximize

your homersquos value

and increase its

marketability

bull Sprucing up the

exterior If you

think yoursquoll have a

few years before

you move work on

your landscaping

now to give plants

time to mature

Look for easy-care

perennials such as hostas which multiply

on their own If you have less time you can

still achieve a quick makeover by power

washing paths and siding painting or up-

grading your front door and keeping the

lawn watered and weeded

bull Removing eyesores inside Some minor

adjustments can help buyers recognize

whatrsquos great about your home Swap out-

dated fixtures remove wallpaper and give

everything a deep clean Replacements

donrsquot have to be top of the line they just

need to eliminate hang-ups for potential

buyers

bull Improving the kitchenmdashto a point You

probably wonrsquot recoup the cost of a full

kitchen renovation but smaller projects such

as upgrading appliances and painting or

refinishing cabinets can modernize the

space

bull Refreshing rooms with neutral paint This is a time-honored tip for a reason

While seeing your favorite bold hues on the

walls makes you happy potential buyers

may not agree A fresh coat of neutral paint

can help them envision their own belong-

ings in the space

bull Focusing on energy efficiency The right

energy-smart upgrades can assure buyers

theyrsquore seeing an efficient home where util-

ity bills can be minimized Adding insula-

tion to the attic and walls can make a dra-

matic improvement in many homes Con-

sider the windows as well Adding a heat-

rejecting window film such as 3M Sun

Control Window Film can reduce cooling

costs and typically does not change the win-

dowsrsquo appearance Since the window film

can reject up to 99 percent of UV rays it

can protect the investment you made in

your hardwood floors rugs window treat-

ments furniture and artwork

Learn More

For further facts visit www3Mcom

homeimprovement

(NAPSI)mdashThere could be good news for

many households The garage can be so

much more than a storage room where you

hide your kidrsquos soccer cleats lawn mower

and old yearbooks With these five tips you

can make it as organized functional and

aesthetically pleasing as any room in your

house

1 For many the garage is the pri-

mary entry and exit point to the

home but it can also serve as a

terrific storage space for emergen-

cy supplies Check to make sure

your home emergency kit is up to

codemdashreplace batteries in flash-

lights and replenish your canned

food and medical supplies You

may not need them every day of

the year but itrsquos better to be safe

than sorry Also ensure that you

have backup power sources availa-

ble in the event of an outagemdasha

home generator and backup battery for your

garage door opener are proven solutions

that will help maintain accessibility and

functionality for your family no matter the

circumstance

2 While reorganizing take some time to

check your garage door Test the alignment

by disconnecting the door from the opener

once itrsquos disconnected you should be able

to lift the door easily with one hand If the

door is stuck or difficult to lift you should

call an authorized dealer for an inspection

Also be mindfulmdashif your garage door

opener was installed prior to 1993 itrsquos

probably time to have it replaced as it may

not be equipped with the latest safety fea-

tures such as photo eyes

3 When cleaning the garage homeowners

tend to think of horizontal spacemdashclearing

out boxes on the floor moving gardening

equipment and power tools over to the

sidemdashbut freeing up vertical space can be

just as important Instead of piling contain-

ers on the floor think about installing wall

shelves to maximize space If you want to

clear up additional overhead for a larger

car a hanger for bikes or other large pieces

of sporting equipment consider replacing

your overhead garage door opener

4 Yoursquove organized and upgraded your

garage but yoursquore not done yetmdashyou need

to be sure your garage is a safe place for

friends family and pets Store flammable

propane tanks outdoors and invest in a 5- or

10-pound fire extinguisher in case of emer-

gencies Lock up any other dangerous

chemicals

5 A good cleaning ultimately helps in-

crease convenience and peace of mind and

that premise can extend beyond organiza-

tional tips

Creating a clean functional space will pro-

vide the peace of mind you want and de-

serve You can turn your home into an or-

ganized retreat and your garage into a func-

tional space-saving area you can enjoy year

after year

Spring Cleaning 101 Find Extra Funds and Freedom By Decluttering Your Garage

How a few quick touch-ups can create added value to your

home

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 21

TRENDY PALETTE

(NAPSI)mdashSo many people are grilling out-

doors year-roundmdasheven when temperatures

dip below freezingmdashthat Weber Grills the

company that launched the grilling revolu-

tion more than 60 years ago has released its

top tips for hearty grillers who simply

wonrsquot give up the distinctive flavors that

only an outdoor grill can deliver

ldquoMore than half of grill owners grill year-

roundmdashand 35 percent grill when the

temperature drops below freezingrdquo

said Kim Lefko Executive Vice Pres-

ident AMERICAS Weber-Stephen

Products LLC ldquoOur annual Weber

GrillWatch Survey reveals the top

reason people brave the cold is be-

cause they feel everything tastes better

grilled They also tell us itrsquos because

they see grilling as an adventure itrsquos

lsquome timersquo and itrsquos lsquofootball seasonrsquordquo

Whether grilling for one or two or to

add some flair to your next party be sure to

bundle up on your way to the grill and arm

yourself with these essential tips from We-

ber

bull Plan on adding five to 10 minutes to the

normal time it takes to preheat your grill in

the warmer months

bull Even when itrsquos cold outside never grill in

an enclosed space that can trap deadly car-

bon monoxide such as inside a garage or

under an overhang

bull If yoursquore lookinrsquo you ainrsquot cookinrsquo Resist

the urge to lift the lid Repeatedly opening

the grill will let precious heat escape ulti-

mately increasing your grilling time

bull Use a thermometer to measure the internal

temperature of foods for delicious results

every time

bull Have backup fuelmdashcharcoal and pro-

panemdashon hand in the winter as the grill will

typically require more fuel than during the

warmer months

bull Grill what you know Cold weather is the

time to stick with the tried-and-true recipes

you know by heart to maximize efficiency

at the grill

bull Position gas grills so the wind is perpen-

dicular to the gas flow and not blowing the

flame down the burner tubes

bull Keep your grill covered to protect it from

the elements

bull Snow gloves are not barbecue gloves

Make sure you have on heat-resistant

gloves when operating your grill

For additional cold weather grilling tips

visit wwwwebercomweber-nationblog

how-to-grill-in-the-winter

Essential Tips For Year-Round Grilling

888-885-5552 inforbantrendsetterscom

URBAN TRENDSETTERS INTRODUCES

NEW APPS FOR RESTAURANTS amp MORE

22 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

HEALTH AND WELLNESS

by Bruce Johnson

heart attack survivor and news reporter-

anchor

(NAPSM)mdashldquoForty-two-year-old black

male probable heart attackrdquo To this day

the paramedicsrsquo words as they rushed me to

a Washington DC hospital ring in my

ears

It began as a normal Thursday cover-

ing news as a street reporter in the

toughest part of our nationrsquos capital

When the severe pain in my chest

began I tore open the top buttons of

my dress shirt and loosened my tie to

no avail After a few failed attempts

to shake off the pain I was rushed by

ambulance to the local hospital

As I was rolled into the emergency

room my shirt was cut off an IV

needle was stuck in my arm and

monitoring leads were stuck to my

chest I was given medication to dis-

solve any blood clots and restart

blood flow to my heart An electrocardio-

gram showed that I had had a type of heart

attack called ldquothe widow makerrdquo An artery

was abruptly and completely blocked Fifty

percent of patients who have this type of

heart attack die before they get to the hospi-

tal

My cardiologist was concerned I was

young to be having a heart attack and was

outwardly in good health

Two years before my heart attack with a lot

of help I had quit smoking and eliminated

all alcoholic drinks However my job as a

reporter for a top news station was inherent-

ly stressful I often grabbed fast food as I

tried to balance professional responsibilities

with family time It had all caught up with

me

Later that night my chest pain came back

and I was flown to another hospital where

an emergency angioplasty was performed to

widen the obstructed artery

I was in intensive care for several days be-

fore starting inpatient cardiac rehab Within

2 weeks I was walking and ready to go

home I continued my supervised cardiac

rehab as an outpatient for another 6 weeks

Determined to learn why I had my heart

attack and what I could do to prevent anoth-

er one I relied on what I did best research

and investigation I asked my family about

our history of cardiovascular disease I read

articles and listened intently when the nurs-

es and doctors explained about my blood

pressure pulse weight and medications I

worked with a nutritionist who told me that

if I ate mostly fresh fruits and vegetables

broiled fish and chicken and lower-fat

foods I could occasionally enjoy spare ribs

at family get-togethers

I had always been athletic before my heart

attack but I knew I needed an activity that

Hey Man Itrsquos Time We Have A Heart-to-Heart

Continued on Page 23

Bruce at work amp play

after surviving heart

attack

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 23

DIET FREE LIFE PROUD SPONSORS OF THE NEW UTS

FITS amp TRENDY MAGAZINE gave me control of my heart speed I start-

ed by running on a treadmill and then

moved my runs outside I listened to my

body but wasnrsquot afraid to push myself

I saw my doctors regularly to make sure

my heart was functioning at its best My

health care team was stunned by my recov-

ery often calling me a miracle which felt

great But not as good as knowing I was

living healthy tracking and controlling my

blood pressure and taking care of myself

Despite my progress I needed to prove to

myself that I was healthy Since running

had be come my passion I entered the

Marine Corps Marathon With clearance

from my doctor on October 22 2000mdash

eight years after my heart attackmdashI ran

262 miles When I crossed the finish line

I knew my heart attack hadnrsquot defeated or

defined me

I know I was spared My story could have

turned out differently and I am grateful for

this gift of life But do you know what

This could be you Heart disease remains

the leading cause of death in America

If you learn anything from my story I

hope itrsquos that YOU have to take care of

yourself and your heart No one else can

do it for you During American Heart

Month and all through the year make

your heart a priority Know your blood

pressure and keep it in control Donrsquot

smoke Eat less fatty salty and greasy

food and more fruits and vegetables Make

an appointment with your doctor Free

resources and information are available

from Million Hearts at

http1usagov1AU65x6 Take it from

me taking action today could save your

life tomorrow

HeartmdashContinued From Page 22

24 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

BEAUTY AND FASHION TRENDS

Inspiring Beauty 50 Years of Ebony Fashion Fair

The first-ever exhibition on the Ebony

Fashion Fair Inspiring Beauty explores the

50-year history of the charity fashion spec-

tacle that redefined the concepts of beauty

style and empowerment for African Ameri-

cans by examining the history of the show

and its director and producer Eunice W

Johnson

Inspiring Beauty showcases nearly 100 ob-

jects including ensembles and accessories

displayed on fully stylized mannequins to

recreate the runway experience as well as

archival photographs video and Johnsonrsquos

personal effects to tell the full story of these

unparalleled events At the center of this

dynamic show are the stunning gowns

feathered coats and statement designs seen

in the 40 garments selected from a collec-

tion of thousands Johnson amassed in five

decades

Works by designers including Stephen

Burrows Christian Dior Christian La-

croix Bob Mackie Missoni Jean Patou and Sarli illustrate themes of vision inno-

vation and power as exemplified by John-

sonrsquos entrepreneurial spirit flair for fash-

ion and philanthropic goals as co-founder

of Johnson Publishing Company publisher

of Ebony and Jet magazines

Exhibition highlights include garments

from fashion greats such as Valentino

Pierre Cardin and Alexander McQueen

for Givenchy before they reached world-

renowned status An Yves Saint Laurent

lsquoPicassorsquo cocktail dress Nina Ricci even-

ing ensemble of a shirred jumpsuit and ruf-

fle coat Karl Lagerfeld for Chloeacute beaded

gown Vivienne Westwood animal print

evening gown and Emanuel Ungaro two

piece bridal gown are examples of the spec-

tacular trends of fashion and attitude of

style

Developed by the Chicago History Museum

in cooperation with Johnson Publishing

Company Inspiring Beauty offers an un-

precedented multisensory experience to

visitors who have never attended an Ebony

Fashion Fair as well as reconnects those

who experienced it first-hand

TOUR SCHEDULE Museum of Design Atlanta GA

October 18 2014 ndash January 4 2015

Milwaukee Art Museum WI

February 5 2015 ndash May 3 2015

Minnesota History Center St Paul MN

May 22 2015 ndash August 16 2015

Charles H Wright Museum of African

American HIstory Detroit MI

September 18 2015 ndash January 3 2016

Memorial Art Gallery of the University

of Rochester NY

January 30 2016 ndash April 24 2016

Bellevue Arts Museum WA

May 20 2016 ndash August 12 2016

The George Washington University Mu-

seum and The Textile Museum Wash-

ington DC February 10 2017 ndash June 4 2017

Eunice Johnson at work 1970 Photo

courtesy of Johnson Publishing Compa-

Eunice Johnson with designer Yves

Saint Laurent 1972 Photo courtesy of

Johnson Publishing Company LLC

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 25

ldquoMaking pretty faces is my specialty

Sara King

Professional Makeup Artist

614-900-1033 wwwstyleseatcomsarakingbeauty

Special

Events

Free-Lance

Make-Up Parties

BEAUTY amp FASHION TRENDS

Available at DrsquoAndrearsquos Hair Studio

DrsquoAndrea Brown Master Designer

2151 E Dublin Granville Road Suite F

Columbus OH 43229 P 614-636-2298

5 STAR HAIR MAYVEENCOM

Natural Straight

Deep Wave

Curly Wave

Loose Wave

FREE BUSINESS OPPORTUNITY

CALL TODAY

If yoursquore like me yoursquove got a random col-

lection of carrier and essential oils some-

where in your beauty arsenal If yoursquore like

me said random collection of essential and

carrier oils is mostly just sitting there col-

lecting dust and taking up space on your

shelves Many of us aspire to be gung-ho

DIY mixtresses in our down time but life

doesnrsquot always have that in store for us In

fact sometimes we buy products we donrsquot

need and make aspirational plans that wersquore

going to learn how to use them That

doesnrsquot always happen Irsquom here to help

you sift through the clutter

First things first ndash let me introduce you to a

recipe book you should check out ndash Natural

Beauty Alchemy Make Your Own Organic

Cleansers Creams Shampoos Serums

Balms and More Itrsquos written by fabulously

named licensed pharmacist and expert

healthcare professional Fifi M Maacaron

and features more than 100 easy to follow

recipes for skin and body IMO itrsquos pret-

ty light on hair recipes but it offers helpful

and simple recipes for bellas who want to

make their own toner or serum or even per-

fumes from essential oils With permission

from the publisher I got access to a few

exclusive recipes ndash you gotta get the book

for the rest I specifically requested the

breakdown for the ldquo3-in-1 Lazy Blendrdquo ndash

you KNOW I love a good multi-use prod-

uct A DIY multi-use product SOLD

Herersquos the breakdown courtesy of The

Countryman Press

3-in-1 Lazy Blend ndash Makeup Remov-

er Toner amp Night Oil

What could be better than a makeup remov-

er that is also a toner and an anti-aging

night oil all in one bottle This formula

softens the skin and nourishes it While the

composition of jojoba oil is very close to

that of the skinrsquos own lipids and it doesnrsquot

clog pores wheat germ oil is rich in vita-

mins and minerals that prevent aging

Chamomile tea and rose water are extreme-

ly skin friendly and help alongside glycer-

in balance moisture levels Keep this oil-

water mix handy especially when you have

little time and energy left at the end of the

day

INGREDIENTS 2 ounces (60 ml) rose water

1 tablespoon almond oil

1 tablespoon jojoba oil

1 tablespoon wheat germ

1 ounce (30 ml) chamomile tea (at room

temperature)

1 teaspoon glycerin

5 drops vitamin E oil

Note You can substitute witch hazel for

rose water in case of oily skin

INSTRUCTIONS 1 Mix the above ingredients adding one at

a time Shake well and then transfer to a

spray bottle

2 Shake vigorously to disperse oil droplets

before spraying onto a cotton disc or ball

Wipe the face and neck repeating if neces-

sary to remove makeup completely

3 You do not need to rinse or follow with a

toner or night oil because this formula does

it all

4 Store the bottle in a cool place away from

sunlight and heat

Try This DIY Beauty Recipe ndash the 3-in-1 Makeup Remover Toner amp Night Oil

By Patrice Grell Yursik

Founder Afrobellacom

26 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

ARTS AND ENTERTAINMENT

NEW YORK NY and UNIVERSAL CITY Calif ndash The biggest names in en-tertainment will bring the music of the iHeartRadio app to life on Sunday March 29 for the second edition of the iHeartRadio Music Awards hosted by Oscar and Grammy award winning actor and musician Jamie Foxx The event will air live on NBC from 8-11 pm ETPT from the historic Shrine Auditorium in Los Angeles and will be broadcast sim-ultaneously on iHeartMedia stations na-tionwide and across the iHeartRadio

digital music platform

The three hour telecast will truly reflect Americarsquos favorite music and will show-case the yearrsquos most popular artists and songs determined by the iHeartRadio Chart and fan voting through iHeartRa-dio stations nationwide The evening will include performances by Rihanna Iggy Azalea Sam Smith Madonna Ja-son Aldean Jamie Foxx Meghan Trai-nor Jason Derulo Jennifer Hudson Kelly Clarkson Snoop Dogg Nate Ruess Alesso and Florida Georgia Line

along with appearances from Taylor Swift and more This yearrsquos iHeartRa-dio Music Awards will also feature un-

expected collaborations from some of

the top names in music

ldquoThis is the night we celebrate the big-gest songs and artists we played for fans on our iHeartRadio stations across America and on the iHeartRadio app over the past year along with a look at whats coming in 2015rdquo said John Sykes President of Entertainment En-terprises for iHeartMedia Inc ldquoAnd who better to host than both a Grammy win-ning musician and Oscar winning per-former Jamie Foxx This is going to be an amazing star packed Sunday night of

music on NBC

ldquoIrsquom so excited that Jamie Foxx is taking the reins at this yearrsquos iHeart awards He is the perfect choice to lead this extraordinary night of music and celebrity artists said Paul Telegdy President Alternative and Late Night

Programming NBC Entertainment

2014 was such an incredible year for so many artists across different genres so

its great to see them get the recognition they deserve said Tom Poleman Pres-ident of National Programming Platforms for iHeartMedia Whether theyre new to the scene or industry veterans each artists journey is exciting to follow from their first radio spin to their first

iHeartRadio Music Award nomination

The iHeartRadio Music Awards is the night in music where the indus-tryrsquos top artists get to shine in a relaxed and fun atmosphere and celebrate their own achievements as well as those of their peersrdquo said Ian Stewart President of Done +

Dusted Inc

Category finalists for the iHeartRa-dio Music Awards were announced on February 4 with 2014 iHeartRa-dio Innovator Award winner Pharrell Williams making a special appear-ance on NBCrsquos TODAY show to

reveal this yearrsquos Artist of the Year nomi-nees Social voting through iHeartRadio stations nationwide for the Best Lyrics Best Fan Army and Renegade catego-ries will run through Friday March 20 Category finalists (by alphabetical order) are

JAMIE FOXX TO HOST IHEARTRADIO MUSIC AWARDS LIVE ON NBC Sunday March 29 (8-11 PM ETPT)

Rihanna Iggy Azalea Sam Smith Taylor Swift Madonna Jason Aldean Jamie Foxx Meghan Trainor Jason Derulo Jennifer Hud-son Kelly Clarkson Snoop Dogg Nate Ruess Alesso and Florida Georgia Line

Continued on Page 27

Jamie Foxx

Rihanna

Snoop Dogg

Jennifer Hudson

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 27

EVENTS

The Urban Trendsetters List of 2015 Media Sponsorship is GROWING NATIONALLY amp FAST

Events Include but NOT limited to

Whorsquos Who Publishing Book Unveiling Receptions for Atlanta GA other city announcements soon

The African American Male Wellness Walk Atlanta Detroit Washington DC Niagara Falls

2015 Champions of Diversity and Career town Network Career Fair-Columbus OH and Atlanta GA

The African American Film Festival-New York City

FOR MORE INFORMATION ON ADVERTISING SPONSORSHIP OR VENDOR OPPORTUNITIES LOG ONTO WWWURBANTRENDSETTERSCOM EVENTS

CALL Mykayla Bryant or Sharon S Gordon at 888-885-5552

EMAIL mykaylaurbantrendsetterescom or Sharonurbantrendsetterscom

Artist of the Year

Ariana Grande

Iggy Azalea

Luke Bryan

Sam Smith

Taylor Swift Song of the Year

All About That Bass - Meghan Trainor

All of Me - John Legend

Happy - Pharrell Williams

Shake It Off - Taylor Swift

Stay With Me - Sam Smith Best Collaboration

Bang Bang - Jessie J + Ariana Grande + Nicki Minaj

Dark Horse - Katy Perry featuring Juicy J

Fancy - Iggy Azalea featuring Charli XCX

Problem - Ariana Grande featuring Iggy Azalea

Talk Dirty - Jason Derulo featuring 2 Chainz

Best New Artist

Bastille

Cole Swindell

Iggy Azalea

Meghan Trainor

Sam Smith Country Song of the Year

Bartender - Lady Antebellum

Burnin It Down - Jason Aldean

Dirt - Florida Georgia Line

Give Me Back My Hometown - Eric Church

Play It Again - Luke Bryan Hip HopRampB Song of the Year

Dont Tell Em - Jeremih featuring YG

Drunk in Love - Beyonceacute featuring Jay Z

Flawless - Beyonceacute

Loyal - Chris Brown featuring Lil Wayne and Tyga

New Flame - Chris Brown featur-ing Usher and Rick Ross

Dance Song of the Year

Animals - Martin Garrix

Blame - Calvin Harris featuring John Newman

La La La - Naughty Boy featuring Sam Smith

Summer - Calvin Harris

Waves - Mr Probz

Alternative Rock Song of the Year

Come With Me Now - KONGOS

Do I Wanna Know - Arctic Mon-keys

Fever - The Black Keys

Something From Nothing - Foo Fighters

Take Me to Church - Hozier Best Lyrics

All of Me - John Legend

Blank Space - Taylor Swift

Counting Stars - OneRepublic

Habits (Stay High) - Tove Lo

Stay With Me - Sam Smith

Thinking Out Loud - Ed Sheeran

Best Fan Army

5SOSFAM - 5 Seconds of Summer

Arianators - Ariana Grande

Bey Hive - Beyonceacute

Team Breezy - Chris Brown

Sheerios - Ed Sheeran

Church Choir - Eric Church

Directioners - One Direction

Selenators - Selena Gomez

Mendes Army - Shawn Mendes

Swifties - Taylor Swift Renegade Award presented by the All New 2015 Jeep Renegade

Brantley Gilbert

Charli XCX

Hozier

Iggy Azalea

Meghan Trainor

This year the iHeartRadio Music Awards is partnering with the Jeep brand to pre-sent the first-ever ldquoRenegade Awardrdquo The ldquoRenegade Awardrdquo celebrates emerging standout artists who have bro-ken boundaries while staying true to themselves These artists defy conven-tion to create new musical lanes that are distinctly their own They are authentic and passionate with the talent to stretch the limits and do something extraordi-

nary

The iHeartRadio Music Awards will be executive produced by John Sykes Tom Poleman and Liz Kelly of iHeartMedia along with Ian Stewart and Hamish Hamilton of Done and Dusted Inc who will also produce the show for NBC Stu-

dios Hamilton will also direct

Proud partners of this yearrsquos events in-clude the All New 2015 Jeep Renegade

and Taco Bellreg

For breaking news and exclusive iHeartRadio Music Awards content visit iHeartRadiocomawards or follow the social buzz on Twitter Facebook Insta-

gram and Google +

IHeart - Continued From Page 25

ARTS AND ENTERTAINMENT

28 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

TRAVEL TRENDS

FOR VENDOR AND SPONSORSHIP INFORMATION CONTACT SHARON S GORDON 888-885-5552

(NAPSI)mdashFor those looking to take an

upscale road trip but who want to get the

most for their money there are several tips

and tricks to keep in mind when planning a

getaway

Time Your Trip-If your dates are flexible

try traveling to your selected destination

during its off-season Hotels often drop

their rates to attract business when crowds

thin out and you can score a great deal

while avoiding a tourist rush Try a moun-

tain destination before ski season is in full

swing or a famous site such as the Grand

Canyon on a weekday during the school

year

Take Advantage of Luxury Partnerships-

Luxury brands often partner to provide their

customers with added value To take your

road trip up a notch from the moment you

pull out of your driveway a special edition

Crafted Line of vehicles from Lexus comes

equipped with a beautiful two-piece set of

tailor-made Tumi luggage The Lexus

Crafted Line features an Ultra White exteri-

or with Obsidian door handles side mirrors

and grille Eye-catching seats contrast

stitching headrests and door panels are

either two-tone BlackScarlet or Black

Cabernet Models include IS 250 F SPORT

LS 460 F SPORT and GS 350 F SPORT in

RWD and AWD RX 350 AWD F SPORT

and ES 350

The limited edition Tumi duffel bag set was

specifically designed to match the vehicles

for grille-to-trunk coordination Lexus own-

ers can find additional pieces of this origi-

nal luggage set and other exclusive offers at

LexusDriverscom A Meguiarrsquos New Car

Care Kit is also included as another extra

bonus for Crafted Line owners

Search for Package Deals-Regardless of

when you travel try to look for a hotel of-

fering a package deal to capitalize on your

travel investment Many upscale hotels of-

fer credit toward their on-site restaurants

bars or spas when you book in advance

online Hotels in areas such as Napa Valley

or other wine country destinations may

partner with nearby wineries to offer its

guests exclusive deals on tastings and tours

For example The Allison Inn amp Spa in Or-

egonrsquos Willamette Valley offers Lexus

owners the chance to sample three distinc-

tive local wines and receive a complimen-

tary bottle of their favorite The resort also

has an on-site fleet of Lexus vehicles avail-

able for guests to drive eliminating the

need for a rental car

Take the Scenic Route-The great thing

about road trips is that you can skip the

crowded expensive attractions and enjoy

the view from the comfort of your car seat

And all passengers will be happy to spend

more time taking in free scenic sites along

the way Take advantage of natural wonders

and roadside attractionsmdashsuch as New

Yorkrsquos scenic Finger Lakes region or

kitschy Route 66 sitesmdashwhenever possible

With these tips and tricks and a little ad-

vance planning yoursquoll save time and money

while elevating your road trip Find out

more at wwwLexuscomcraftedline

Elevate Your Next Road Trip By Seeking Out Added Value

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 29

AUTO TRENDS

When The Check Engine Light Is On Donrsquot Ignore It

Donrsquot take this lightly One of the most

vital signals of an improperly functioning

vehicle is the check engine light and when

illuminated it alerts the driver to a variety

of existing potential problems Neverthe-

less vehicle checkups

during car care events

throughout the country

reveal that the check en-

gine light is on in nearly

one out of 10 vehicles

Some common malfunc-

tions that can cause the

check engine light to illu-

minate include a faulty

oxygen sensor mass air-

flow sensor or spark

plugs and wires If the light flashes the

condition is more critical and must be

checked immediately to prevent severe

damage which may include catalytic con-

verter damage

ldquoWhen the check engine light comes on it

means that a vehicle system such as the

ignition fuel injection or emission control

is not operating properly even if the vehicle

appears to be running normallyrdquo explained

Rich White executive director Car Care

Council the source for the ldquoBe Car Care

Awarerdquo campaign promoting regular vehi-

cle care maintenance and repair

ldquoA glowing check engine light doesnrsquot

mean you have to immediately pull the car

to the side of the road but it does mean you

should get the car checked out as soon as

possible Ignoring the warning light could

result in costly repairs At the very least the

light could alert you to an engine problem

that is negatively impacting fuel economyrdquo

he added

When scheduling service make sure the

automotive shop that examines your vehicle

has professional technicians who are trained

and certified in OBDII diagnosis and repair

The technician will connect your vehiclersquos

computer system to a diagnostic scan tool

which will indicate why the light was acti-

vated

At the same time the technician can ana-

lyze idle speed throttle response engine

temperature fuel system pressure manifold

vacuum exhaust emission levels and many

other key indicators Once the problem is

fixed the carrsquos computer is reset to initiate

its release process The technician should

then be able to tell you what needs to be

done and discuss potential warranty cover-

age and further testing if necessary

For a free ldquoCar Care Guiderdquo or for further

information visit wwwcarcareorg

Donrsquot be in the dark

about your enginersquos

problem when the check

30 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

Christa Payne Area Manager 614-778-1958

christapayneaolcom Undercoverwearcomchristapayne

Call me to book your Special Girls Night Party

Business Opportunity

Changing Womenrsquos Lives

REGISTER YOUR BUSINESS IN OUR ONLINE BUSINESS DIRECTORY FREE AT WWWURBANTRENDSETTERSCOM UTS BIZ LIST

ARE YOU A TRENDSETTERS

Urban Trendsetters wants to spotlight you and your busi-

ness

Send your us your photo and brief introduction to Sha-

ronurbantrendsetterscom Subject Business Spotlight

SELL YOUR STUFF

UTS Classifieds

All print classified ad will get

FREE placement online

One Week $25 Two Weeks $40 One Month $75 Includes 1 photo up to 500 characters

Call Urban Trendsetters

Today

Your ad could be here for as low as

a $150 investment

Call Urban Trendsetters Today

888-885-5552

Urban Trendsetters Business Directory

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 31

FINANCIAL ADVISOR

Registered Investment Advisory Firm is

currently expanding throughout

Ohio We are in search of Independ-

ent Investment Advisor Representatives

Must be self-motivated professional and

willing to take direction If you have a

financial or insurance back round we

encourage your response We work with

Globally Recognized Money Manag-

ers Strong Ethics and complete transpar-

ency with clients relationships is essen-

tial Please contact Hardiman Invest-

ment Management Inc 614-209-

9748 or submit a resume via e-mail to

FREELANCE WRITERS

Do you love to write Urban

Trendsetters is growing and we

are looking for writers

If you are good writer love con-

necting with people and enjoy relay-

ing empowering information UTS is

the place for you Contact Sharon S

Gordon at 888-885-5552 for more

information or send email to in-

fourbantrendsetterscom

CLASSIFIEDS UTS Online Classifieds The Urban Trendsetters allow our customers the opportunity to submit their classified ads and pay online You may add photos videos and links to your classified ads You may also choose to upload current display ad As with our coupons our classified ads are available in print online via e-blast in our weekly top classified blast as well as front page top classified listing feature on our website

MEDIA SALES

Earn Extra Income for the Holidays

Urban Trendsetters wants to increase your

sales staff We offer a variety of media ser-

vices and we serve many different industries

If you are a professional individual seeking

unlimited income potential give us a call to-

day at 888-885-5552 or email

salesurbantrendsetterscom NO EXPERIENCE NECESSARY

Have you tried that crazy wrap thing

We NEED Distributors NOW The It Works Ultimate Body applicator is a first to market product like NOTHING you have ever seen before The Ultimate Body

Applicator is a all natural non woven cloth that is site specific ANYWHERE you place is its going to TONE TIGHTEN and FIRM in

as little as 45 minutes Reduces the appearance of cellulite and varicose veins No its not water weight loss No it wont come back over

night and YES IT WORKS Donrsquot believe Try if for YOURSELF Call Mykayla Bryant Diamond Director at 937-532-8295

UTS FREE CARD

Ever wondered how your business could

profit from a Pre-Paid Card and the PPC

industry Contact UTS Free today at

614-526-8871 or email

utsfreecardgmailcom

Urban Trendsetters and Career Town Network Host STEM

Virtual Career Fairs

The purpose of this conference is to follow the governments lead in its STEM or Educate to Innovate model Our 4 goals are

1 Bring more awareness and emphasize the importance of in our educa-

tion system and encourage students to pursue degrees and careers in

STEM

2 Create more teachers and educators in the STEM areas

3 Create more diversity and careers in STEM for women and minorities

4 Create and develop relationships between corporations colleges uni-

versities and educators that will provide more positions of internships for

For Registration Vendor and Sponsorship Opportunities and Information

Call 888-885-5552 Email

Sharonurbantrendsetterscom wwwurbantrendsetterscom

Register for Your FREE Career Town Account

March- Celebrating Women of Diversity

AprilmdashHealthcare May-Internship amp Summer Opportunities HBCU

This series of career fairs will allow recruiters and job seekers to interact

one on one from the comfort of office and home Each week is dedicated

Logistics amp Warehouse Professional Healthcare and STEM

Classified Ads

$25 amp up

Your Ad

Could Be

HERE

32 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

Urban Trendsetters is YOUR NEW Online Marketing Department

SECURE YOUR ACCOUNTS TODAY Urban Trendsetters Brand Establisher amp Booster

Call 888-885-5552 for a FREE Consultation

The next most important things to secure for your brand after acquiring your domain name are the account names and profiles

on social media blogs and local directories

We all know that it is optimal to have a domain name that exactly matches your brand name or business name The same is true for

your account names as well as the URLs of your profiles on social media blogs and directories Your accounts on Web

properties are part of your brand presence and so securing your accounts

Establishing your accounts with optimal branding is of great

importance

ALL FOR $799

Page 19: March 2015 Women's History Month

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 19

TECH TRENDS

GET YOUR SITE STATS CALL UTS AT 888-885-5552

Changes In Technology Can Present Opportunity For Small And Midsize Businesses

(NAPSI)mdashThanks to new technology itrsquos

an exciting time for small and midsize busi-

nesses Thatrsquos because many are finding

that increased access to new technologymdash

such as cloud and mobile solutionsmdashcan

provide access to services that were never

within their reach before helping them

grow and be more productive

They are also finding that using old or out-

dated technology can hinder a companyrsquos

ability to do business in a number of

waysmdashfrom security risks and compliance

issues to not being able to implement even

modest changes or updates in software all

of which can significantly hamper a compa-

nyrsquos ability to be successful and competi-

tive

A Shift In Technology

The beginning of one era in technology

often means the end or phasing out of an-

other For example to accommodate the

shift toward modern technology used by a

growing number of small and midsize busi-

nesses Microsoft will end support for Win-

dows Server 2003 on July 14 2015

This means that security patches and up-

dates will no longer

be available after

this period resulting

in a less stable and

less secure techno-

logical infrastructure

if no action is taken

However the good news is that a variety of

easy-to-integrate options are available for

those ready to upgrade including Microsoft

Azure the companyrsquos cloud platform

Cloud solutions such as Azure are designed

to provide small and midsize businesses

with the ability to scale up or down to take

advantage of opportunities or cut costs all

based on their needs

Numerous Benefits

Many small and midsize businesses report

that moving to a cloud platform like Azure

provides a range of benefitsmdashincluding

increased backup capacity enhanced disas-

ter recovery capabilities consistent compli-

ance with regulatory demands and access to

the most modern applications These bene-

fits can help small and midsize businesses

move faster

reduce costs

and ulti-

mately be

more produc-

tive

bull Backup Todayrsquos businesses generate

more data than ever before The cloud of-

fers reliable and economical backup for

data for businesses of any size and it even

automatically replicates data to help guard

against unexpected hardware failures

bull Disaster recovery Backup is a great so-

lution to protect your business from data

deletion and corruptionmdashbut it isnrsquot the

only important factor when it comes to data

Disaster recovery with Azure means your

companyrsquos data and applications will be

replicated in the cloud and accessible at any

time should anything happen to your physi-

cal location

bull Compliance With data security comes

legal and regulatory requirements With

cloud platforms like Azure your security

software will be continually updated mak-

ing it easy for your business to ensure it

remains compliant with unique industry

requirements

bull Modern applications The cloud pro-

vides the infrastructure platform and cus-

tom-made solutions in one place rather

than having to cobble solutions together

piece by piece This helps make it possible

for small or mid-size companies to spend

less time troubleshooting IT issues and

more time on activities that will drive the

business forward

Now is the time to plan your transitionmdash

and Microsoft is here to help For more

information please visit

wwwmicrosoftcomen-usserver-cloud

productswindows-server-2003 To find a

Microsoft partner in your area to assist in

your cloud transition visit

wwwpinpointmicrosoftcom

By embracing more modern up-to-date

technologies small and midsize business-

es are able to innovate in a way that al-

lows them to outpace the competition

WBC OHIO Announcement DreamBuilder

The Womens Business Center is now offering an online interactive Business Plan

DreamBuilder is a unique multi-leveled business skills training program created to help women build their dream of starting or growing their own business The 12 courses teach the basics of starting and growing a business including topics such

Rewards and Challenges of Being an Entrepreneur

Developing Your Business Idea

Who is Your Customer

Who is Your Competitor

Marketing Strategy

The significance of Branding

Pricing and so much more Upon completion you will have an edita-ble business plan Through our online tool you will become a part of the WBC DreamBuilder community You can communicate with other participants through discussion boards and messaging options In addition you will find various sample business forms and useful templates for your business Register at httpwwwdreambuilderorgwbcohio Contact us for further information (614) 732-0981

Empowering women entrepreneurs with the resources and tools to create strong sustainable business

20 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

REAL ESTATE TRENDS

HOME amp STYLE TRENDS

Five Quick Ways To Upgrade Your Home For Resale

(NAPSI)mdashWhether yoursquore considering

cashing in on your equity downsizing trad-

ing up moving for a change of scenery or

relocating for better prospects a few smart

investments and improvements can help

your home stand out from the competition

so you get top dol-

lar Even if yoursquore

not planning on

moving anytime

soon these strate-

gies can maximize

your homersquos value

and increase its

marketability

bull Sprucing up the

exterior If you

think yoursquoll have a

few years before

you move work on

your landscaping

now to give plants

time to mature

Look for easy-care

perennials such as hostas which multiply

on their own If you have less time you can

still achieve a quick makeover by power

washing paths and siding painting or up-

grading your front door and keeping the

lawn watered and weeded

bull Removing eyesores inside Some minor

adjustments can help buyers recognize

whatrsquos great about your home Swap out-

dated fixtures remove wallpaper and give

everything a deep clean Replacements

donrsquot have to be top of the line they just

need to eliminate hang-ups for potential

buyers

bull Improving the kitchenmdashto a point You

probably wonrsquot recoup the cost of a full

kitchen renovation but smaller projects such

as upgrading appliances and painting or

refinishing cabinets can modernize the

space

bull Refreshing rooms with neutral paint This is a time-honored tip for a reason

While seeing your favorite bold hues on the

walls makes you happy potential buyers

may not agree A fresh coat of neutral paint

can help them envision their own belong-

ings in the space

bull Focusing on energy efficiency The right

energy-smart upgrades can assure buyers

theyrsquore seeing an efficient home where util-

ity bills can be minimized Adding insula-

tion to the attic and walls can make a dra-

matic improvement in many homes Con-

sider the windows as well Adding a heat-

rejecting window film such as 3M Sun

Control Window Film can reduce cooling

costs and typically does not change the win-

dowsrsquo appearance Since the window film

can reject up to 99 percent of UV rays it

can protect the investment you made in

your hardwood floors rugs window treat-

ments furniture and artwork

Learn More

For further facts visit www3Mcom

homeimprovement

(NAPSI)mdashThere could be good news for

many households The garage can be so

much more than a storage room where you

hide your kidrsquos soccer cleats lawn mower

and old yearbooks With these five tips you

can make it as organized functional and

aesthetically pleasing as any room in your

house

1 For many the garage is the pri-

mary entry and exit point to the

home but it can also serve as a

terrific storage space for emergen-

cy supplies Check to make sure

your home emergency kit is up to

codemdashreplace batteries in flash-

lights and replenish your canned

food and medical supplies You

may not need them every day of

the year but itrsquos better to be safe

than sorry Also ensure that you

have backup power sources availa-

ble in the event of an outagemdasha

home generator and backup battery for your

garage door opener are proven solutions

that will help maintain accessibility and

functionality for your family no matter the

circumstance

2 While reorganizing take some time to

check your garage door Test the alignment

by disconnecting the door from the opener

once itrsquos disconnected you should be able

to lift the door easily with one hand If the

door is stuck or difficult to lift you should

call an authorized dealer for an inspection

Also be mindfulmdashif your garage door

opener was installed prior to 1993 itrsquos

probably time to have it replaced as it may

not be equipped with the latest safety fea-

tures such as photo eyes

3 When cleaning the garage homeowners

tend to think of horizontal spacemdashclearing

out boxes on the floor moving gardening

equipment and power tools over to the

sidemdashbut freeing up vertical space can be

just as important Instead of piling contain-

ers on the floor think about installing wall

shelves to maximize space If you want to

clear up additional overhead for a larger

car a hanger for bikes or other large pieces

of sporting equipment consider replacing

your overhead garage door opener

4 Yoursquove organized and upgraded your

garage but yoursquore not done yetmdashyou need

to be sure your garage is a safe place for

friends family and pets Store flammable

propane tanks outdoors and invest in a 5- or

10-pound fire extinguisher in case of emer-

gencies Lock up any other dangerous

chemicals

5 A good cleaning ultimately helps in-

crease convenience and peace of mind and

that premise can extend beyond organiza-

tional tips

Creating a clean functional space will pro-

vide the peace of mind you want and de-

serve You can turn your home into an or-

ganized retreat and your garage into a func-

tional space-saving area you can enjoy year

after year

Spring Cleaning 101 Find Extra Funds and Freedom By Decluttering Your Garage

How a few quick touch-ups can create added value to your

home

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 21

TRENDY PALETTE

(NAPSI)mdashSo many people are grilling out-

doors year-roundmdasheven when temperatures

dip below freezingmdashthat Weber Grills the

company that launched the grilling revolu-

tion more than 60 years ago has released its

top tips for hearty grillers who simply

wonrsquot give up the distinctive flavors that

only an outdoor grill can deliver

ldquoMore than half of grill owners grill year-

roundmdashand 35 percent grill when the

temperature drops below freezingrdquo

said Kim Lefko Executive Vice Pres-

ident AMERICAS Weber-Stephen

Products LLC ldquoOur annual Weber

GrillWatch Survey reveals the top

reason people brave the cold is be-

cause they feel everything tastes better

grilled They also tell us itrsquos because

they see grilling as an adventure itrsquos

lsquome timersquo and itrsquos lsquofootball seasonrsquordquo

Whether grilling for one or two or to

add some flair to your next party be sure to

bundle up on your way to the grill and arm

yourself with these essential tips from We-

ber

bull Plan on adding five to 10 minutes to the

normal time it takes to preheat your grill in

the warmer months

bull Even when itrsquos cold outside never grill in

an enclosed space that can trap deadly car-

bon monoxide such as inside a garage or

under an overhang

bull If yoursquore lookinrsquo you ainrsquot cookinrsquo Resist

the urge to lift the lid Repeatedly opening

the grill will let precious heat escape ulti-

mately increasing your grilling time

bull Use a thermometer to measure the internal

temperature of foods for delicious results

every time

bull Have backup fuelmdashcharcoal and pro-

panemdashon hand in the winter as the grill will

typically require more fuel than during the

warmer months

bull Grill what you know Cold weather is the

time to stick with the tried-and-true recipes

you know by heart to maximize efficiency

at the grill

bull Position gas grills so the wind is perpen-

dicular to the gas flow and not blowing the

flame down the burner tubes

bull Keep your grill covered to protect it from

the elements

bull Snow gloves are not barbecue gloves

Make sure you have on heat-resistant

gloves when operating your grill

For additional cold weather grilling tips

visit wwwwebercomweber-nationblog

how-to-grill-in-the-winter

Essential Tips For Year-Round Grilling

888-885-5552 inforbantrendsetterscom

URBAN TRENDSETTERS INTRODUCES

NEW APPS FOR RESTAURANTS amp MORE

22 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

HEALTH AND WELLNESS

by Bruce Johnson

heart attack survivor and news reporter-

anchor

(NAPSM)mdashldquoForty-two-year-old black

male probable heart attackrdquo To this day

the paramedicsrsquo words as they rushed me to

a Washington DC hospital ring in my

ears

It began as a normal Thursday cover-

ing news as a street reporter in the

toughest part of our nationrsquos capital

When the severe pain in my chest

began I tore open the top buttons of

my dress shirt and loosened my tie to

no avail After a few failed attempts

to shake off the pain I was rushed by

ambulance to the local hospital

As I was rolled into the emergency

room my shirt was cut off an IV

needle was stuck in my arm and

monitoring leads were stuck to my

chest I was given medication to dis-

solve any blood clots and restart

blood flow to my heart An electrocardio-

gram showed that I had had a type of heart

attack called ldquothe widow makerrdquo An artery

was abruptly and completely blocked Fifty

percent of patients who have this type of

heart attack die before they get to the hospi-

tal

My cardiologist was concerned I was

young to be having a heart attack and was

outwardly in good health

Two years before my heart attack with a lot

of help I had quit smoking and eliminated

all alcoholic drinks However my job as a

reporter for a top news station was inherent-

ly stressful I often grabbed fast food as I

tried to balance professional responsibilities

with family time It had all caught up with

me

Later that night my chest pain came back

and I was flown to another hospital where

an emergency angioplasty was performed to

widen the obstructed artery

I was in intensive care for several days be-

fore starting inpatient cardiac rehab Within

2 weeks I was walking and ready to go

home I continued my supervised cardiac

rehab as an outpatient for another 6 weeks

Determined to learn why I had my heart

attack and what I could do to prevent anoth-

er one I relied on what I did best research

and investigation I asked my family about

our history of cardiovascular disease I read

articles and listened intently when the nurs-

es and doctors explained about my blood

pressure pulse weight and medications I

worked with a nutritionist who told me that

if I ate mostly fresh fruits and vegetables

broiled fish and chicken and lower-fat

foods I could occasionally enjoy spare ribs

at family get-togethers

I had always been athletic before my heart

attack but I knew I needed an activity that

Hey Man Itrsquos Time We Have A Heart-to-Heart

Continued on Page 23

Bruce at work amp play

after surviving heart

attack

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 23

DIET FREE LIFE PROUD SPONSORS OF THE NEW UTS

FITS amp TRENDY MAGAZINE gave me control of my heart speed I start-

ed by running on a treadmill and then

moved my runs outside I listened to my

body but wasnrsquot afraid to push myself

I saw my doctors regularly to make sure

my heart was functioning at its best My

health care team was stunned by my recov-

ery often calling me a miracle which felt

great But not as good as knowing I was

living healthy tracking and controlling my

blood pressure and taking care of myself

Despite my progress I needed to prove to

myself that I was healthy Since running

had be come my passion I entered the

Marine Corps Marathon With clearance

from my doctor on October 22 2000mdash

eight years after my heart attackmdashI ran

262 miles When I crossed the finish line

I knew my heart attack hadnrsquot defeated or

defined me

I know I was spared My story could have

turned out differently and I am grateful for

this gift of life But do you know what

This could be you Heart disease remains

the leading cause of death in America

If you learn anything from my story I

hope itrsquos that YOU have to take care of

yourself and your heart No one else can

do it for you During American Heart

Month and all through the year make

your heart a priority Know your blood

pressure and keep it in control Donrsquot

smoke Eat less fatty salty and greasy

food and more fruits and vegetables Make

an appointment with your doctor Free

resources and information are available

from Million Hearts at

http1usagov1AU65x6 Take it from

me taking action today could save your

life tomorrow

HeartmdashContinued From Page 22

24 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

BEAUTY AND FASHION TRENDS

Inspiring Beauty 50 Years of Ebony Fashion Fair

The first-ever exhibition on the Ebony

Fashion Fair Inspiring Beauty explores the

50-year history of the charity fashion spec-

tacle that redefined the concepts of beauty

style and empowerment for African Ameri-

cans by examining the history of the show

and its director and producer Eunice W

Johnson

Inspiring Beauty showcases nearly 100 ob-

jects including ensembles and accessories

displayed on fully stylized mannequins to

recreate the runway experience as well as

archival photographs video and Johnsonrsquos

personal effects to tell the full story of these

unparalleled events At the center of this

dynamic show are the stunning gowns

feathered coats and statement designs seen

in the 40 garments selected from a collec-

tion of thousands Johnson amassed in five

decades

Works by designers including Stephen

Burrows Christian Dior Christian La-

croix Bob Mackie Missoni Jean Patou and Sarli illustrate themes of vision inno-

vation and power as exemplified by John-

sonrsquos entrepreneurial spirit flair for fash-

ion and philanthropic goals as co-founder

of Johnson Publishing Company publisher

of Ebony and Jet magazines

Exhibition highlights include garments

from fashion greats such as Valentino

Pierre Cardin and Alexander McQueen

for Givenchy before they reached world-

renowned status An Yves Saint Laurent

lsquoPicassorsquo cocktail dress Nina Ricci even-

ing ensemble of a shirred jumpsuit and ruf-

fle coat Karl Lagerfeld for Chloeacute beaded

gown Vivienne Westwood animal print

evening gown and Emanuel Ungaro two

piece bridal gown are examples of the spec-

tacular trends of fashion and attitude of

style

Developed by the Chicago History Museum

in cooperation with Johnson Publishing

Company Inspiring Beauty offers an un-

precedented multisensory experience to

visitors who have never attended an Ebony

Fashion Fair as well as reconnects those

who experienced it first-hand

TOUR SCHEDULE Museum of Design Atlanta GA

October 18 2014 ndash January 4 2015

Milwaukee Art Museum WI

February 5 2015 ndash May 3 2015

Minnesota History Center St Paul MN

May 22 2015 ndash August 16 2015

Charles H Wright Museum of African

American HIstory Detroit MI

September 18 2015 ndash January 3 2016

Memorial Art Gallery of the University

of Rochester NY

January 30 2016 ndash April 24 2016

Bellevue Arts Museum WA

May 20 2016 ndash August 12 2016

The George Washington University Mu-

seum and The Textile Museum Wash-

ington DC February 10 2017 ndash June 4 2017

Eunice Johnson at work 1970 Photo

courtesy of Johnson Publishing Compa-

Eunice Johnson with designer Yves

Saint Laurent 1972 Photo courtesy of

Johnson Publishing Company LLC

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 25

ldquoMaking pretty faces is my specialty

Sara King

Professional Makeup Artist

614-900-1033 wwwstyleseatcomsarakingbeauty

Special

Events

Free-Lance

Make-Up Parties

BEAUTY amp FASHION TRENDS

Available at DrsquoAndrearsquos Hair Studio

DrsquoAndrea Brown Master Designer

2151 E Dublin Granville Road Suite F

Columbus OH 43229 P 614-636-2298

5 STAR HAIR MAYVEENCOM

Natural Straight

Deep Wave

Curly Wave

Loose Wave

FREE BUSINESS OPPORTUNITY

CALL TODAY

If yoursquore like me yoursquove got a random col-

lection of carrier and essential oils some-

where in your beauty arsenal If yoursquore like

me said random collection of essential and

carrier oils is mostly just sitting there col-

lecting dust and taking up space on your

shelves Many of us aspire to be gung-ho

DIY mixtresses in our down time but life

doesnrsquot always have that in store for us In

fact sometimes we buy products we donrsquot

need and make aspirational plans that wersquore

going to learn how to use them That

doesnrsquot always happen Irsquom here to help

you sift through the clutter

First things first ndash let me introduce you to a

recipe book you should check out ndash Natural

Beauty Alchemy Make Your Own Organic

Cleansers Creams Shampoos Serums

Balms and More Itrsquos written by fabulously

named licensed pharmacist and expert

healthcare professional Fifi M Maacaron

and features more than 100 easy to follow

recipes for skin and body IMO itrsquos pret-

ty light on hair recipes but it offers helpful

and simple recipes for bellas who want to

make their own toner or serum or even per-

fumes from essential oils With permission

from the publisher I got access to a few

exclusive recipes ndash you gotta get the book

for the rest I specifically requested the

breakdown for the ldquo3-in-1 Lazy Blendrdquo ndash

you KNOW I love a good multi-use prod-

uct A DIY multi-use product SOLD

Herersquos the breakdown courtesy of The

Countryman Press

3-in-1 Lazy Blend ndash Makeup Remov-

er Toner amp Night Oil

What could be better than a makeup remov-

er that is also a toner and an anti-aging

night oil all in one bottle This formula

softens the skin and nourishes it While the

composition of jojoba oil is very close to

that of the skinrsquos own lipids and it doesnrsquot

clog pores wheat germ oil is rich in vita-

mins and minerals that prevent aging

Chamomile tea and rose water are extreme-

ly skin friendly and help alongside glycer-

in balance moisture levels Keep this oil-

water mix handy especially when you have

little time and energy left at the end of the

day

INGREDIENTS 2 ounces (60 ml) rose water

1 tablespoon almond oil

1 tablespoon jojoba oil

1 tablespoon wheat germ

1 ounce (30 ml) chamomile tea (at room

temperature)

1 teaspoon glycerin

5 drops vitamin E oil

Note You can substitute witch hazel for

rose water in case of oily skin

INSTRUCTIONS 1 Mix the above ingredients adding one at

a time Shake well and then transfer to a

spray bottle

2 Shake vigorously to disperse oil droplets

before spraying onto a cotton disc or ball

Wipe the face and neck repeating if neces-

sary to remove makeup completely

3 You do not need to rinse or follow with a

toner or night oil because this formula does

it all

4 Store the bottle in a cool place away from

sunlight and heat

Try This DIY Beauty Recipe ndash the 3-in-1 Makeup Remover Toner amp Night Oil

By Patrice Grell Yursik

Founder Afrobellacom

26 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

ARTS AND ENTERTAINMENT

NEW YORK NY and UNIVERSAL CITY Calif ndash The biggest names in en-tertainment will bring the music of the iHeartRadio app to life on Sunday March 29 for the second edition of the iHeartRadio Music Awards hosted by Oscar and Grammy award winning actor and musician Jamie Foxx The event will air live on NBC from 8-11 pm ETPT from the historic Shrine Auditorium in Los Angeles and will be broadcast sim-ultaneously on iHeartMedia stations na-tionwide and across the iHeartRadio

digital music platform

The three hour telecast will truly reflect Americarsquos favorite music and will show-case the yearrsquos most popular artists and songs determined by the iHeartRadio Chart and fan voting through iHeartRa-dio stations nationwide The evening will include performances by Rihanna Iggy Azalea Sam Smith Madonna Ja-son Aldean Jamie Foxx Meghan Trai-nor Jason Derulo Jennifer Hudson Kelly Clarkson Snoop Dogg Nate Ruess Alesso and Florida Georgia Line

along with appearances from Taylor Swift and more This yearrsquos iHeartRa-dio Music Awards will also feature un-

expected collaborations from some of

the top names in music

ldquoThis is the night we celebrate the big-gest songs and artists we played for fans on our iHeartRadio stations across America and on the iHeartRadio app over the past year along with a look at whats coming in 2015rdquo said John Sykes President of Entertainment En-terprises for iHeartMedia Inc ldquoAnd who better to host than both a Grammy win-ning musician and Oscar winning per-former Jamie Foxx This is going to be an amazing star packed Sunday night of

music on NBC

ldquoIrsquom so excited that Jamie Foxx is taking the reins at this yearrsquos iHeart awards He is the perfect choice to lead this extraordinary night of music and celebrity artists said Paul Telegdy President Alternative and Late Night

Programming NBC Entertainment

2014 was such an incredible year for so many artists across different genres so

its great to see them get the recognition they deserve said Tom Poleman Pres-ident of National Programming Platforms for iHeartMedia Whether theyre new to the scene or industry veterans each artists journey is exciting to follow from their first radio spin to their first

iHeartRadio Music Award nomination

The iHeartRadio Music Awards is the night in music where the indus-tryrsquos top artists get to shine in a relaxed and fun atmosphere and celebrate their own achievements as well as those of their peersrdquo said Ian Stewart President of Done +

Dusted Inc

Category finalists for the iHeartRa-dio Music Awards were announced on February 4 with 2014 iHeartRa-dio Innovator Award winner Pharrell Williams making a special appear-ance on NBCrsquos TODAY show to

reveal this yearrsquos Artist of the Year nomi-nees Social voting through iHeartRadio stations nationwide for the Best Lyrics Best Fan Army and Renegade catego-ries will run through Friday March 20 Category finalists (by alphabetical order) are

JAMIE FOXX TO HOST IHEARTRADIO MUSIC AWARDS LIVE ON NBC Sunday March 29 (8-11 PM ETPT)

Rihanna Iggy Azalea Sam Smith Taylor Swift Madonna Jason Aldean Jamie Foxx Meghan Trainor Jason Derulo Jennifer Hud-son Kelly Clarkson Snoop Dogg Nate Ruess Alesso and Florida Georgia Line

Continued on Page 27

Jamie Foxx

Rihanna

Snoop Dogg

Jennifer Hudson

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 27

EVENTS

The Urban Trendsetters List of 2015 Media Sponsorship is GROWING NATIONALLY amp FAST

Events Include but NOT limited to

Whorsquos Who Publishing Book Unveiling Receptions for Atlanta GA other city announcements soon

The African American Male Wellness Walk Atlanta Detroit Washington DC Niagara Falls

2015 Champions of Diversity and Career town Network Career Fair-Columbus OH and Atlanta GA

The African American Film Festival-New York City

FOR MORE INFORMATION ON ADVERTISING SPONSORSHIP OR VENDOR OPPORTUNITIES LOG ONTO WWWURBANTRENDSETTERSCOM EVENTS

CALL Mykayla Bryant or Sharon S Gordon at 888-885-5552

EMAIL mykaylaurbantrendsetterescom or Sharonurbantrendsetterscom

Artist of the Year

Ariana Grande

Iggy Azalea

Luke Bryan

Sam Smith

Taylor Swift Song of the Year

All About That Bass - Meghan Trainor

All of Me - John Legend

Happy - Pharrell Williams

Shake It Off - Taylor Swift

Stay With Me - Sam Smith Best Collaboration

Bang Bang - Jessie J + Ariana Grande + Nicki Minaj

Dark Horse - Katy Perry featuring Juicy J

Fancy - Iggy Azalea featuring Charli XCX

Problem - Ariana Grande featuring Iggy Azalea

Talk Dirty - Jason Derulo featuring 2 Chainz

Best New Artist

Bastille

Cole Swindell

Iggy Azalea

Meghan Trainor

Sam Smith Country Song of the Year

Bartender - Lady Antebellum

Burnin It Down - Jason Aldean

Dirt - Florida Georgia Line

Give Me Back My Hometown - Eric Church

Play It Again - Luke Bryan Hip HopRampB Song of the Year

Dont Tell Em - Jeremih featuring YG

Drunk in Love - Beyonceacute featuring Jay Z

Flawless - Beyonceacute

Loyal - Chris Brown featuring Lil Wayne and Tyga

New Flame - Chris Brown featur-ing Usher and Rick Ross

Dance Song of the Year

Animals - Martin Garrix

Blame - Calvin Harris featuring John Newman

La La La - Naughty Boy featuring Sam Smith

Summer - Calvin Harris

Waves - Mr Probz

Alternative Rock Song of the Year

Come With Me Now - KONGOS

Do I Wanna Know - Arctic Mon-keys

Fever - The Black Keys

Something From Nothing - Foo Fighters

Take Me to Church - Hozier Best Lyrics

All of Me - John Legend

Blank Space - Taylor Swift

Counting Stars - OneRepublic

Habits (Stay High) - Tove Lo

Stay With Me - Sam Smith

Thinking Out Loud - Ed Sheeran

Best Fan Army

5SOSFAM - 5 Seconds of Summer

Arianators - Ariana Grande

Bey Hive - Beyonceacute

Team Breezy - Chris Brown

Sheerios - Ed Sheeran

Church Choir - Eric Church

Directioners - One Direction

Selenators - Selena Gomez

Mendes Army - Shawn Mendes

Swifties - Taylor Swift Renegade Award presented by the All New 2015 Jeep Renegade

Brantley Gilbert

Charli XCX

Hozier

Iggy Azalea

Meghan Trainor

This year the iHeartRadio Music Awards is partnering with the Jeep brand to pre-sent the first-ever ldquoRenegade Awardrdquo The ldquoRenegade Awardrdquo celebrates emerging standout artists who have bro-ken boundaries while staying true to themselves These artists defy conven-tion to create new musical lanes that are distinctly their own They are authentic and passionate with the talent to stretch the limits and do something extraordi-

nary

The iHeartRadio Music Awards will be executive produced by John Sykes Tom Poleman and Liz Kelly of iHeartMedia along with Ian Stewart and Hamish Hamilton of Done and Dusted Inc who will also produce the show for NBC Stu-

dios Hamilton will also direct

Proud partners of this yearrsquos events in-clude the All New 2015 Jeep Renegade

and Taco Bellreg

For breaking news and exclusive iHeartRadio Music Awards content visit iHeartRadiocomawards or follow the social buzz on Twitter Facebook Insta-

gram and Google +

IHeart - Continued From Page 25

ARTS AND ENTERTAINMENT

28 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

TRAVEL TRENDS

FOR VENDOR AND SPONSORSHIP INFORMATION CONTACT SHARON S GORDON 888-885-5552

(NAPSI)mdashFor those looking to take an

upscale road trip but who want to get the

most for their money there are several tips

and tricks to keep in mind when planning a

getaway

Time Your Trip-If your dates are flexible

try traveling to your selected destination

during its off-season Hotels often drop

their rates to attract business when crowds

thin out and you can score a great deal

while avoiding a tourist rush Try a moun-

tain destination before ski season is in full

swing or a famous site such as the Grand

Canyon on a weekday during the school

year

Take Advantage of Luxury Partnerships-

Luxury brands often partner to provide their

customers with added value To take your

road trip up a notch from the moment you

pull out of your driveway a special edition

Crafted Line of vehicles from Lexus comes

equipped with a beautiful two-piece set of

tailor-made Tumi luggage The Lexus

Crafted Line features an Ultra White exteri-

or with Obsidian door handles side mirrors

and grille Eye-catching seats contrast

stitching headrests and door panels are

either two-tone BlackScarlet or Black

Cabernet Models include IS 250 F SPORT

LS 460 F SPORT and GS 350 F SPORT in

RWD and AWD RX 350 AWD F SPORT

and ES 350

The limited edition Tumi duffel bag set was

specifically designed to match the vehicles

for grille-to-trunk coordination Lexus own-

ers can find additional pieces of this origi-

nal luggage set and other exclusive offers at

LexusDriverscom A Meguiarrsquos New Car

Care Kit is also included as another extra

bonus for Crafted Line owners

Search for Package Deals-Regardless of

when you travel try to look for a hotel of-

fering a package deal to capitalize on your

travel investment Many upscale hotels of-

fer credit toward their on-site restaurants

bars or spas when you book in advance

online Hotels in areas such as Napa Valley

or other wine country destinations may

partner with nearby wineries to offer its

guests exclusive deals on tastings and tours

For example The Allison Inn amp Spa in Or-

egonrsquos Willamette Valley offers Lexus

owners the chance to sample three distinc-

tive local wines and receive a complimen-

tary bottle of their favorite The resort also

has an on-site fleet of Lexus vehicles avail-

able for guests to drive eliminating the

need for a rental car

Take the Scenic Route-The great thing

about road trips is that you can skip the

crowded expensive attractions and enjoy

the view from the comfort of your car seat

And all passengers will be happy to spend

more time taking in free scenic sites along

the way Take advantage of natural wonders

and roadside attractionsmdashsuch as New

Yorkrsquos scenic Finger Lakes region or

kitschy Route 66 sitesmdashwhenever possible

With these tips and tricks and a little ad-

vance planning yoursquoll save time and money

while elevating your road trip Find out

more at wwwLexuscomcraftedline

Elevate Your Next Road Trip By Seeking Out Added Value

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 29

AUTO TRENDS

When The Check Engine Light Is On Donrsquot Ignore It

Donrsquot take this lightly One of the most

vital signals of an improperly functioning

vehicle is the check engine light and when

illuminated it alerts the driver to a variety

of existing potential problems Neverthe-

less vehicle checkups

during car care events

throughout the country

reveal that the check en-

gine light is on in nearly

one out of 10 vehicles

Some common malfunc-

tions that can cause the

check engine light to illu-

minate include a faulty

oxygen sensor mass air-

flow sensor or spark

plugs and wires If the light flashes the

condition is more critical and must be

checked immediately to prevent severe

damage which may include catalytic con-

verter damage

ldquoWhen the check engine light comes on it

means that a vehicle system such as the

ignition fuel injection or emission control

is not operating properly even if the vehicle

appears to be running normallyrdquo explained

Rich White executive director Car Care

Council the source for the ldquoBe Car Care

Awarerdquo campaign promoting regular vehi-

cle care maintenance and repair

ldquoA glowing check engine light doesnrsquot

mean you have to immediately pull the car

to the side of the road but it does mean you

should get the car checked out as soon as

possible Ignoring the warning light could

result in costly repairs At the very least the

light could alert you to an engine problem

that is negatively impacting fuel economyrdquo

he added

When scheduling service make sure the

automotive shop that examines your vehicle

has professional technicians who are trained

and certified in OBDII diagnosis and repair

The technician will connect your vehiclersquos

computer system to a diagnostic scan tool

which will indicate why the light was acti-

vated

At the same time the technician can ana-

lyze idle speed throttle response engine

temperature fuel system pressure manifold

vacuum exhaust emission levels and many

other key indicators Once the problem is

fixed the carrsquos computer is reset to initiate

its release process The technician should

then be able to tell you what needs to be

done and discuss potential warranty cover-

age and further testing if necessary

For a free ldquoCar Care Guiderdquo or for further

information visit wwwcarcareorg

Donrsquot be in the dark

about your enginersquos

problem when the check

30 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

Christa Payne Area Manager 614-778-1958

christapayneaolcom Undercoverwearcomchristapayne

Call me to book your Special Girls Night Party

Business Opportunity

Changing Womenrsquos Lives

REGISTER YOUR BUSINESS IN OUR ONLINE BUSINESS DIRECTORY FREE AT WWWURBANTRENDSETTERSCOM UTS BIZ LIST

ARE YOU A TRENDSETTERS

Urban Trendsetters wants to spotlight you and your busi-

ness

Send your us your photo and brief introduction to Sha-

ronurbantrendsetterscom Subject Business Spotlight

SELL YOUR STUFF

UTS Classifieds

All print classified ad will get

FREE placement online

One Week $25 Two Weeks $40 One Month $75 Includes 1 photo up to 500 characters

Call Urban Trendsetters

Today

Your ad could be here for as low as

a $150 investment

Call Urban Trendsetters Today

888-885-5552

Urban Trendsetters Business Directory

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 31

FINANCIAL ADVISOR

Registered Investment Advisory Firm is

currently expanding throughout

Ohio We are in search of Independ-

ent Investment Advisor Representatives

Must be self-motivated professional and

willing to take direction If you have a

financial or insurance back round we

encourage your response We work with

Globally Recognized Money Manag-

ers Strong Ethics and complete transpar-

ency with clients relationships is essen-

tial Please contact Hardiman Invest-

ment Management Inc 614-209-

9748 or submit a resume via e-mail to

FREELANCE WRITERS

Do you love to write Urban

Trendsetters is growing and we

are looking for writers

If you are good writer love con-

necting with people and enjoy relay-

ing empowering information UTS is

the place for you Contact Sharon S

Gordon at 888-885-5552 for more

information or send email to in-

fourbantrendsetterscom

CLASSIFIEDS UTS Online Classifieds The Urban Trendsetters allow our customers the opportunity to submit their classified ads and pay online You may add photos videos and links to your classified ads You may also choose to upload current display ad As with our coupons our classified ads are available in print online via e-blast in our weekly top classified blast as well as front page top classified listing feature on our website

MEDIA SALES

Earn Extra Income for the Holidays

Urban Trendsetters wants to increase your

sales staff We offer a variety of media ser-

vices and we serve many different industries

If you are a professional individual seeking

unlimited income potential give us a call to-

day at 888-885-5552 or email

salesurbantrendsetterscom NO EXPERIENCE NECESSARY

Have you tried that crazy wrap thing

We NEED Distributors NOW The It Works Ultimate Body applicator is a first to market product like NOTHING you have ever seen before The Ultimate Body

Applicator is a all natural non woven cloth that is site specific ANYWHERE you place is its going to TONE TIGHTEN and FIRM in

as little as 45 minutes Reduces the appearance of cellulite and varicose veins No its not water weight loss No it wont come back over

night and YES IT WORKS Donrsquot believe Try if for YOURSELF Call Mykayla Bryant Diamond Director at 937-532-8295

UTS FREE CARD

Ever wondered how your business could

profit from a Pre-Paid Card and the PPC

industry Contact UTS Free today at

614-526-8871 or email

utsfreecardgmailcom

Urban Trendsetters and Career Town Network Host STEM

Virtual Career Fairs

The purpose of this conference is to follow the governments lead in its STEM or Educate to Innovate model Our 4 goals are

1 Bring more awareness and emphasize the importance of in our educa-

tion system and encourage students to pursue degrees and careers in

STEM

2 Create more teachers and educators in the STEM areas

3 Create more diversity and careers in STEM for women and minorities

4 Create and develop relationships between corporations colleges uni-

versities and educators that will provide more positions of internships for

For Registration Vendor and Sponsorship Opportunities and Information

Call 888-885-5552 Email

Sharonurbantrendsetterscom wwwurbantrendsetterscom

Register for Your FREE Career Town Account

March- Celebrating Women of Diversity

AprilmdashHealthcare May-Internship amp Summer Opportunities HBCU

This series of career fairs will allow recruiters and job seekers to interact

one on one from the comfort of office and home Each week is dedicated

Logistics amp Warehouse Professional Healthcare and STEM

Classified Ads

$25 amp up

Your Ad

Could Be

HERE

32 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

Urban Trendsetters is YOUR NEW Online Marketing Department

SECURE YOUR ACCOUNTS TODAY Urban Trendsetters Brand Establisher amp Booster

Call 888-885-5552 for a FREE Consultation

The next most important things to secure for your brand after acquiring your domain name are the account names and profiles

on social media blogs and local directories

We all know that it is optimal to have a domain name that exactly matches your brand name or business name The same is true for

your account names as well as the URLs of your profiles on social media blogs and directories Your accounts on Web

properties are part of your brand presence and so securing your accounts

Establishing your accounts with optimal branding is of great

importance

ALL FOR $799

Page 20: March 2015 Women's History Month

20 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

REAL ESTATE TRENDS

HOME amp STYLE TRENDS

Five Quick Ways To Upgrade Your Home For Resale

(NAPSI)mdashWhether yoursquore considering

cashing in on your equity downsizing trad-

ing up moving for a change of scenery or

relocating for better prospects a few smart

investments and improvements can help

your home stand out from the competition

so you get top dol-

lar Even if yoursquore

not planning on

moving anytime

soon these strate-

gies can maximize

your homersquos value

and increase its

marketability

bull Sprucing up the

exterior If you

think yoursquoll have a

few years before

you move work on

your landscaping

now to give plants

time to mature

Look for easy-care

perennials such as hostas which multiply

on their own If you have less time you can

still achieve a quick makeover by power

washing paths and siding painting or up-

grading your front door and keeping the

lawn watered and weeded

bull Removing eyesores inside Some minor

adjustments can help buyers recognize

whatrsquos great about your home Swap out-

dated fixtures remove wallpaper and give

everything a deep clean Replacements

donrsquot have to be top of the line they just

need to eliminate hang-ups for potential

buyers

bull Improving the kitchenmdashto a point You

probably wonrsquot recoup the cost of a full

kitchen renovation but smaller projects such

as upgrading appliances and painting or

refinishing cabinets can modernize the

space

bull Refreshing rooms with neutral paint This is a time-honored tip for a reason

While seeing your favorite bold hues on the

walls makes you happy potential buyers

may not agree A fresh coat of neutral paint

can help them envision their own belong-

ings in the space

bull Focusing on energy efficiency The right

energy-smart upgrades can assure buyers

theyrsquore seeing an efficient home where util-

ity bills can be minimized Adding insula-

tion to the attic and walls can make a dra-

matic improvement in many homes Con-

sider the windows as well Adding a heat-

rejecting window film such as 3M Sun

Control Window Film can reduce cooling

costs and typically does not change the win-

dowsrsquo appearance Since the window film

can reject up to 99 percent of UV rays it

can protect the investment you made in

your hardwood floors rugs window treat-

ments furniture and artwork

Learn More

For further facts visit www3Mcom

homeimprovement

(NAPSI)mdashThere could be good news for

many households The garage can be so

much more than a storage room where you

hide your kidrsquos soccer cleats lawn mower

and old yearbooks With these five tips you

can make it as organized functional and

aesthetically pleasing as any room in your

house

1 For many the garage is the pri-

mary entry and exit point to the

home but it can also serve as a

terrific storage space for emergen-

cy supplies Check to make sure

your home emergency kit is up to

codemdashreplace batteries in flash-

lights and replenish your canned

food and medical supplies You

may not need them every day of

the year but itrsquos better to be safe

than sorry Also ensure that you

have backup power sources availa-

ble in the event of an outagemdasha

home generator and backup battery for your

garage door opener are proven solutions

that will help maintain accessibility and

functionality for your family no matter the

circumstance

2 While reorganizing take some time to

check your garage door Test the alignment

by disconnecting the door from the opener

once itrsquos disconnected you should be able

to lift the door easily with one hand If the

door is stuck or difficult to lift you should

call an authorized dealer for an inspection

Also be mindfulmdashif your garage door

opener was installed prior to 1993 itrsquos

probably time to have it replaced as it may

not be equipped with the latest safety fea-

tures such as photo eyes

3 When cleaning the garage homeowners

tend to think of horizontal spacemdashclearing

out boxes on the floor moving gardening

equipment and power tools over to the

sidemdashbut freeing up vertical space can be

just as important Instead of piling contain-

ers on the floor think about installing wall

shelves to maximize space If you want to

clear up additional overhead for a larger

car a hanger for bikes or other large pieces

of sporting equipment consider replacing

your overhead garage door opener

4 Yoursquove organized and upgraded your

garage but yoursquore not done yetmdashyou need

to be sure your garage is a safe place for

friends family and pets Store flammable

propane tanks outdoors and invest in a 5- or

10-pound fire extinguisher in case of emer-

gencies Lock up any other dangerous

chemicals

5 A good cleaning ultimately helps in-

crease convenience and peace of mind and

that premise can extend beyond organiza-

tional tips

Creating a clean functional space will pro-

vide the peace of mind you want and de-

serve You can turn your home into an or-

ganized retreat and your garage into a func-

tional space-saving area you can enjoy year

after year

Spring Cleaning 101 Find Extra Funds and Freedom By Decluttering Your Garage

How a few quick touch-ups can create added value to your

home

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 21

TRENDY PALETTE

(NAPSI)mdashSo many people are grilling out-

doors year-roundmdasheven when temperatures

dip below freezingmdashthat Weber Grills the

company that launched the grilling revolu-

tion more than 60 years ago has released its

top tips for hearty grillers who simply

wonrsquot give up the distinctive flavors that

only an outdoor grill can deliver

ldquoMore than half of grill owners grill year-

roundmdashand 35 percent grill when the

temperature drops below freezingrdquo

said Kim Lefko Executive Vice Pres-

ident AMERICAS Weber-Stephen

Products LLC ldquoOur annual Weber

GrillWatch Survey reveals the top

reason people brave the cold is be-

cause they feel everything tastes better

grilled They also tell us itrsquos because

they see grilling as an adventure itrsquos

lsquome timersquo and itrsquos lsquofootball seasonrsquordquo

Whether grilling for one or two or to

add some flair to your next party be sure to

bundle up on your way to the grill and arm

yourself with these essential tips from We-

ber

bull Plan on adding five to 10 minutes to the

normal time it takes to preheat your grill in

the warmer months

bull Even when itrsquos cold outside never grill in

an enclosed space that can trap deadly car-

bon monoxide such as inside a garage or

under an overhang

bull If yoursquore lookinrsquo you ainrsquot cookinrsquo Resist

the urge to lift the lid Repeatedly opening

the grill will let precious heat escape ulti-

mately increasing your grilling time

bull Use a thermometer to measure the internal

temperature of foods for delicious results

every time

bull Have backup fuelmdashcharcoal and pro-

panemdashon hand in the winter as the grill will

typically require more fuel than during the

warmer months

bull Grill what you know Cold weather is the

time to stick with the tried-and-true recipes

you know by heart to maximize efficiency

at the grill

bull Position gas grills so the wind is perpen-

dicular to the gas flow and not blowing the

flame down the burner tubes

bull Keep your grill covered to protect it from

the elements

bull Snow gloves are not barbecue gloves

Make sure you have on heat-resistant

gloves when operating your grill

For additional cold weather grilling tips

visit wwwwebercomweber-nationblog

how-to-grill-in-the-winter

Essential Tips For Year-Round Grilling

888-885-5552 inforbantrendsetterscom

URBAN TRENDSETTERS INTRODUCES

NEW APPS FOR RESTAURANTS amp MORE

22 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

HEALTH AND WELLNESS

by Bruce Johnson

heart attack survivor and news reporter-

anchor

(NAPSM)mdashldquoForty-two-year-old black

male probable heart attackrdquo To this day

the paramedicsrsquo words as they rushed me to

a Washington DC hospital ring in my

ears

It began as a normal Thursday cover-

ing news as a street reporter in the

toughest part of our nationrsquos capital

When the severe pain in my chest

began I tore open the top buttons of

my dress shirt and loosened my tie to

no avail After a few failed attempts

to shake off the pain I was rushed by

ambulance to the local hospital

As I was rolled into the emergency

room my shirt was cut off an IV

needle was stuck in my arm and

monitoring leads were stuck to my

chest I was given medication to dis-

solve any blood clots and restart

blood flow to my heart An electrocardio-

gram showed that I had had a type of heart

attack called ldquothe widow makerrdquo An artery

was abruptly and completely blocked Fifty

percent of patients who have this type of

heart attack die before they get to the hospi-

tal

My cardiologist was concerned I was

young to be having a heart attack and was

outwardly in good health

Two years before my heart attack with a lot

of help I had quit smoking and eliminated

all alcoholic drinks However my job as a

reporter for a top news station was inherent-

ly stressful I often grabbed fast food as I

tried to balance professional responsibilities

with family time It had all caught up with

me

Later that night my chest pain came back

and I was flown to another hospital where

an emergency angioplasty was performed to

widen the obstructed artery

I was in intensive care for several days be-

fore starting inpatient cardiac rehab Within

2 weeks I was walking and ready to go

home I continued my supervised cardiac

rehab as an outpatient for another 6 weeks

Determined to learn why I had my heart

attack and what I could do to prevent anoth-

er one I relied on what I did best research

and investigation I asked my family about

our history of cardiovascular disease I read

articles and listened intently when the nurs-

es and doctors explained about my blood

pressure pulse weight and medications I

worked with a nutritionist who told me that

if I ate mostly fresh fruits and vegetables

broiled fish and chicken and lower-fat

foods I could occasionally enjoy spare ribs

at family get-togethers

I had always been athletic before my heart

attack but I knew I needed an activity that

Hey Man Itrsquos Time We Have A Heart-to-Heart

Continued on Page 23

Bruce at work amp play

after surviving heart

attack

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 23

DIET FREE LIFE PROUD SPONSORS OF THE NEW UTS

FITS amp TRENDY MAGAZINE gave me control of my heart speed I start-

ed by running on a treadmill and then

moved my runs outside I listened to my

body but wasnrsquot afraid to push myself

I saw my doctors regularly to make sure

my heart was functioning at its best My

health care team was stunned by my recov-

ery often calling me a miracle which felt

great But not as good as knowing I was

living healthy tracking and controlling my

blood pressure and taking care of myself

Despite my progress I needed to prove to

myself that I was healthy Since running

had be come my passion I entered the

Marine Corps Marathon With clearance

from my doctor on October 22 2000mdash

eight years after my heart attackmdashI ran

262 miles When I crossed the finish line

I knew my heart attack hadnrsquot defeated or

defined me

I know I was spared My story could have

turned out differently and I am grateful for

this gift of life But do you know what

This could be you Heart disease remains

the leading cause of death in America

If you learn anything from my story I

hope itrsquos that YOU have to take care of

yourself and your heart No one else can

do it for you During American Heart

Month and all through the year make

your heart a priority Know your blood

pressure and keep it in control Donrsquot

smoke Eat less fatty salty and greasy

food and more fruits and vegetables Make

an appointment with your doctor Free

resources and information are available

from Million Hearts at

http1usagov1AU65x6 Take it from

me taking action today could save your

life tomorrow

HeartmdashContinued From Page 22

24 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

BEAUTY AND FASHION TRENDS

Inspiring Beauty 50 Years of Ebony Fashion Fair

The first-ever exhibition on the Ebony

Fashion Fair Inspiring Beauty explores the

50-year history of the charity fashion spec-

tacle that redefined the concepts of beauty

style and empowerment for African Ameri-

cans by examining the history of the show

and its director and producer Eunice W

Johnson

Inspiring Beauty showcases nearly 100 ob-

jects including ensembles and accessories

displayed on fully stylized mannequins to

recreate the runway experience as well as

archival photographs video and Johnsonrsquos

personal effects to tell the full story of these

unparalleled events At the center of this

dynamic show are the stunning gowns

feathered coats and statement designs seen

in the 40 garments selected from a collec-

tion of thousands Johnson amassed in five

decades

Works by designers including Stephen

Burrows Christian Dior Christian La-

croix Bob Mackie Missoni Jean Patou and Sarli illustrate themes of vision inno-

vation and power as exemplified by John-

sonrsquos entrepreneurial spirit flair for fash-

ion and philanthropic goals as co-founder

of Johnson Publishing Company publisher

of Ebony and Jet magazines

Exhibition highlights include garments

from fashion greats such as Valentino

Pierre Cardin and Alexander McQueen

for Givenchy before they reached world-

renowned status An Yves Saint Laurent

lsquoPicassorsquo cocktail dress Nina Ricci even-

ing ensemble of a shirred jumpsuit and ruf-

fle coat Karl Lagerfeld for Chloeacute beaded

gown Vivienne Westwood animal print

evening gown and Emanuel Ungaro two

piece bridal gown are examples of the spec-

tacular trends of fashion and attitude of

style

Developed by the Chicago History Museum

in cooperation with Johnson Publishing

Company Inspiring Beauty offers an un-

precedented multisensory experience to

visitors who have never attended an Ebony

Fashion Fair as well as reconnects those

who experienced it first-hand

TOUR SCHEDULE Museum of Design Atlanta GA

October 18 2014 ndash January 4 2015

Milwaukee Art Museum WI

February 5 2015 ndash May 3 2015

Minnesota History Center St Paul MN

May 22 2015 ndash August 16 2015

Charles H Wright Museum of African

American HIstory Detroit MI

September 18 2015 ndash January 3 2016

Memorial Art Gallery of the University

of Rochester NY

January 30 2016 ndash April 24 2016

Bellevue Arts Museum WA

May 20 2016 ndash August 12 2016

The George Washington University Mu-

seum and The Textile Museum Wash-

ington DC February 10 2017 ndash June 4 2017

Eunice Johnson at work 1970 Photo

courtesy of Johnson Publishing Compa-

Eunice Johnson with designer Yves

Saint Laurent 1972 Photo courtesy of

Johnson Publishing Company LLC

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 25

ldquoMaking pretty faces is my specialty

Sara King

Professional Makeup Artist

614-900-1033 wwwstyleseatcomsarakingbeauty

Special

Events

Free-Lance

Make-Up Parties

BEAUTY amp FASHION TRENDS

Available at DrsquoAndrearsquos Hair Studio

DrsquoAndrea Brown Master Designer

2151 E Dublin Granville Road Suite F

Columbus OH 43229 P 614-636-2298

5 STAR HAIR MAYVEENCOM

Natural Straight

Deep Wave

Curly Wave

Loose Wave

FREE BUSINESS OPPORTUNITY

CALL TODAY

If yoursquore like me yoursquove got a random col-

lection of carrier and essential oils some-

where in your beauty arsenal If yoursquore like

me said random collection of essential and

carrier oils is mostly just sitting there col-

lecting dust and taking up space on your

shelves Many of us aspire to be gung-ho

DIY mixtresses in our down time but life

doesnrsquot always have that in store for us In

fact sometimes we buy products we donrsquot

need and make aspirational plans that wersquore

going to learn how to use them That

doesnrsquot always happen Irsquom here to help

you sift through the clutter

First things first ndash let me introduce you to a

recipe book you should check out ndash Natural

Beauty Alchemy Make Your Own Organic

Cleansers Creams Shampoos Serums

Balms and More Itrsquos written by fabulously

named licensed pharmacist and expert

healthcare professional Fifi M Maacaron

and features more than 100 easy to follow

recipes for skin and body IMO itrsquos pret-

ty light on hair recipes but it offers helpful

and simple recipes for bellas who want to

make their own toner or serum or even per-

fumes from essential oils With permission

from the publisher I got access to a few

exclusive recipes ndash you gotta get the book

for the rest I specifically requested the

breakdown for the ldquo3-in-1 Lazy Blendrdquo ndash

you KNOW I love a good multi-use prod-

uct A DIY multi-use product SOLD

Herersquos the breakdown courtesy of The

Countryman Press

3-in-1 Lazy Blend ndash Makeup Remov-

er Toner amp Night Oil

What could be better than a makeup remov-

er that is also a toner and an anti-aging

night oil all in one bottle This formula

softens the skin and nourishes it While the

composition of jojoba oil is very close to

that of the skinrsquos own lipids and it doesnrsquot

clog pores wheat germ oil is rich in vita-

mins and minerals that prevent aging

Chamomile tea and rose water are extreme-

ly skin friendly and help alongside glycer-

in balance moisture levels Keep this oil-

water mix handy especially when you have

little time and energy left at the end of the

day

INGREDIENTS 2 ounces (60 ml) rose water

1 tablespoon almond oil

1 tablespoon jojoba oil

1 tablespoon wheat germ

1 ounce (30 ml) chamomile tea (at room

temperature)

1 teaspoon glycerin

5 drops vitamin E oil

Note You can substitute witch hazel for

rose water in case of oily skin

INSTRUCTIONS 1 Mix the above ingredients adding one at

a time Shake well and then transfer to a

spray bottle

2 Shake vigorously to disperse oil droplets

before spraying onto a cotton disc or ball

Wipe the face and neck repeating if neces-

sary to remove makeup completely

3 You do not need to rinse or follow with a

toner or night oil because this formula does

it all

4 Store the bottle in a cool place away from

sunlight and heat

Try This DIY Beauty Recipe ndash the 3-in-1 Makeup Remover Toner amp Night Oil

By Patrice Grell Yursik

Founder Afrobellacom

26 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

ARTS AND ENTERTAINMENT

NEW YORK NY and UNIVERSAL CITY Calif ndash The biggest names in en-tertainment will bring the music of the iHeartRadio app to life on Sunday March 29 for the second edition of the iHeartRadio Music Awards hosted by Oscar and Grammy award winning actor and musician Jamie Foxx The event will air live on NBC from 8-11 pm ETPT from the historic Shrine Auditorium in Los Angeles and will be broadcast sim-ultaneously on iHeartMedia stations na-tionwide and across the iHeartRadio

digital music platform

The three hour telecast will truly reflect Americarsquos favorite music and will show-case the yearrsquos most popular artists and songs determined by the iHeartRadio Chart and fan voting through iHeartRa-dio stations nationwide The evening will include performances by Rihanna Iggy Azalea Sam Smith Madonna Ja-son Aldean Jamie Foxx Meghan Trai-nor Jason Derulo Jennifer Hudson Kelly Clarkson Snoop Dogg Nate Ruess Alesso and Florida Georgia Line

along with appearances from Taylor Swift and more This yearrsquos iHeartRa-dio Music Awards will also feature un-

expected collaborations from some of

the top names in music

ldquoThis is the night we celebrate the big-gest songs and artists we played for fans on our iHeartRadio stations across America and on the iHeartRadio app over the past year along with a look at whats coming in 2015rdquo said John Sykes President of Entertainment En-terprises for iHeartMedia Inc ldquoAnd who better to host than both a Grammy win-ning musician and Oscar winning per-former Jamie Foxx This is going to be an amazing star packed Sunday night of

music on NBC

ldquoIrsquom so excited that Jamie Foxx is taking the reins at this yearrsquos iHeart awards He is the perfect choice to lead this extraordinary night of music and celebrity artists said Paul Telegdy President Alternative and Late Night

Programming NBC Entertainment

2014 was such an incredible year for so many artists across different genres so

its great to see them get the recognition they deserve said Tom Poleman Pres-ident of National Programming Platforms for iHeartMedia Whether theyre new to the scene or industry veterans each artists journey is exciting to follow from their first radio spin to their first

iHeartRadio Music Award nomination

The iHeartRadio Music Awards is the night in music where the indus-tryrsquos top artists get to shine in a relaxed and fun atmosphere and celebrate their own achievements as well as those of their peersrdquo said Ian Stewart President of Done +

Dusted Inc

Category finalists for the iHeartRa-dio Music Awards were announced on February 4 with 2014 iHeartRa-dio Innovator Award winner Pharrell Williams making a special appear-ance on NBCrsquos TODAY show to

reveal this yearrsquos Artist of the Year nomi-nees Social voting through iHeartRadio stations nationwide for the Best Lyrics Best Fan Army and Renegade catego-ries will run through Friday March 20 Category finalists (by alphabetical order) are

JAMIE FOXX TO HOST IHEARTRADIO MUSIC AWARDS LIVE ON NBC Sunday March 29 (8-11 PM ETPT)

Rihanna Iggy Azalea Sam Smith Taylor Swift Madonna Jason Aldean Jamie Foxx Meghan Trainor Jason Derulo Jennifer Hud-son Kelly Clarkson Snoop Dogg Nate Ruess Alesso and Florida Georgia Line

Continued on Page 27

Jamie Foxx

Rihanna

Snoop Dogg

Jennifer Hudson

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 27

EVENTS

The Urban Trendsetters List of 2015 Media Sponsorship is GROWING NATIONALLY amp FAST

Events Include but NOT limited to

Whorsquos Who Publishing Book Unveiling Receptions for Atlanta GA other city announcements soon

The African American Male Wellness Walk Atlanta Detroit Washington DC Niagara Falls

2015 Champions of Diversity and Career town Network Career Fair-Columbus OH and Atlanta GA

The African American Film Festival-New York City

FOR MORE INFORMATION ON ADVERTISING SPONSORSHIP OR VENDOR OPPORTUNITIES LOG ONTO WWWURBANTRENDSETTERSCOM EVENTS

CALL Mykayla Bryant or Sharon S Gordon at 888-885-5552

EMAIL mykaylaurbantrendsetterescom or Sharonurbantrendsetterscom

Artist of the Year

Ariana Grande

Iggy Azalea

Luke Bryan

Sam Smith

Taylor Swift Song of the Year

All About That Bass - Meghan Trainor

All of Me - John Legend

Happy - Pharrell Williams

Shake It Off - Taylor Swift

Stay With Me - Sam Smith Best Collaboration

Bang Bang - Jessie J + Ariana Grande + Nicki Minaj

Dark Horse - Katy Perry featuring Juicy J

Fancy - Iggy Azalea featuring Charli XCX

Problem - Ariana Grande featuring Iggy Azalea

Talk Dirty - Jason Derulo featuring 2 Chainz

Best New Artist

Bastille

Cole Swindell

Iggy Azalea

Meghan Trainor

Sam Smith Country Song of the Year

Bartender - Lady Antebellum

Burnin It Down - Jason Aldean

Dirt - Florida Georgia Line

Give Me Back My Hometown - Eric Church

Play It Again - Luke Bryan Hip HopRampB Song of the Year

Dont Tell Em - Jeremih featuring YG

Drunk in Love - Beyonceacute featuring Jay Z

Flawless - Beyonceacute

Loyal - Chris Brown featuring Lil Wayne and Tyga

New Flame - Chris Brown featur-ing Usher and Rick Ross

Dance Song of the Year

Animals - Martin Garrix

Blame - Calvin Harris featuring John Newman

La La La - Naughty Boy featuring Sam Smith

Summer - Calvin Harris

Waves - Mr Probz

Alternative Rock Song of the Year

Come With Me Now - KONGOS

Do I Wanna Know - Arctic Mon-keys

Fever - The Black Keys

Something From Nothing - Foo Fighters

Take Me to Church - Hozier Best Lyrics

All of Me - John Legend

Blank Space - Taylor Swift

Counting Stars - OneRepublic

Habits (Stay High) - Tove Lo

Stay With Me - Sam Smith

Thinking Out Loud - Ed Sheeran

Best Fan Army

5SOSFAM - 5 Seconds of Summer

Arianators - Ariana Grande

Bey Hive - Beyonceacute

Team Breezy - Chris Brown

Sheerios - Ed Sheeran

Church Choir - Eric Church

Directioners - One Direction

Selenators - Selena Gomez

Mendes Army - Shawn Mendes

Swifties - Taylor Swift Renegade Award presented by the All New 2015 Jeep Renegade

Brantley Gilbert

Charli XCX

Hozier

Iggy Azalea

Meghan Trainor

This year the iHeartRadio Music Awards is partnering with the Jeep brand to pre-sent the first-ever ldquoRenegade Awardrdquo The ldquoRenegade Awardrdquo celebrates emerging standout artists who have bro-ken boundaries while staying true to themselves These artists defy conven-tion to create new musical lanes that are distinctly their own They are authentic and passionate with the talent to stretch the limits and do something extraordi-

nary

The iHeartRadio Music Awards will be executive produced by John Sykes Tom Poleman and Liz Kelly of iHeartMedia along with Ian Stewart and Hamish Hamilton of Done and Dusted Inc who will also produce the show for NBC Stu-

dios Hamilton will also direct

Proud partners of this yearrsquos events in-clude the All New 2015 Jeep Renegade

and Taco Bellreg

For breaking news and exclusive iHeartRadio Music Awards content visit iHeartRadiocomawards or follow the social buzz on Twitter Facebook Insta-

gram and Google +

IHeart - Continued From Page 25

ARTS AND ENTERTAINMENT

28 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

TRAVEL TRENDS

FOR VENDOR AND SPONSORSHIP INFORMATION CONTACT SHARON S GORDON 888-885-5552

(NAPSI)mdashFor those looking to take an

upscale road trip but who want to get the

most for their money there are several tips

and tricks to keep in mind when planning a

getaway

Time Your Trip-If your dates are flexible

try traveling to your selected destination

during its off-season Hotels often drop

their rates to attract business when crowds

thin out and you can score a great deal

while avoiding a tourist rush Try a moun-

tain destination before ski season is in full

swing or a famous site such as the Grand

Canyon on a weekday during the school

year

Take Advantage of Luxury Partnerships-

Luxury brands often partner to provide their

customers with added value To take your

road trip up a notch from the moment you

pull out of your driveway a special edition

Crafted Line of vehicles from Lexus comes

equipped with a beautiful two-piece set of

tailor-made Tumi luggage The Lexus

Crafted Line features an Ultra White exteri-

or with Obsidian door handles side mirrors

and grille Eye-catching seats contrast

stitching headrests and door panels are

either two-tone BlackScarlet or Black

Cabernet Models include IS 250 F SPORT

LS 460 F SPORT and GS 350 F SPORT in

RWD and AWD RX 350 AWD F SPORT

and ES 350

The limited edition Tumi duffel bag set was

specifically designed to match the vehicles

for grille-to-trunk coordination Lexus own-

ers can find additional pieces of this origi-

nal luggage set and other exclusive offers at

LexusDriverscom A Meguiarrsquos New Car

Care Kit is also included as another extra

bonus for Crafted Line owners

Search for Package Deals-Regardless of

when you travel try to look for a hotel of-

fering a package deal to capitalize on your

travel investment Many upscale hotels of-

fer credit toward their on-site restaurants

bars or spas when you book in advance

online Hotels in areas such as Napa Valley

or other wine country destinations may

partner with nearby wineries to offer its

guests exclusive deals on tastings and tours

For example The Allison Inn amp Spa in Or-

egonrsquos Willamette Valley offers Lexus

owners the chance to sample three distinc-

tive local wines and receive a complimen-

tary bottle of their favorite The resort also

has an on-site fleet of Lexus vehicles avail-

able for guests to drive eliminating the

need for a rental car

Take the Scenic Route-The great thing

about road trips is that you can skip the

crowded expensive attractions and enjoy

the view from the comfort of your car seat

And all passengers will be happy to spend

more time taking in free scenic sites along

the way Take advantage of natural wonders

and roadside attractionsmdashsuch as New

Yorkrsquos scenic Finger Lakes region or

kitschy Route 66 sitesmdashwhenever possible

With these tips and tricks and a little ad-

vance planning yoursquoll save time and money

while elevating your road trip Find out

more at wwwLexuscomcraftedline

Elevate Your Next Road Trip By Seeking Out Added Value

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 29

AUTO TRENDS

When The Check Engine Light Is On Donrsquot Ignore It

Donrsquot take this lightly One of the most

vital signals of an improperly functioning

vehicle is the check engine light and when

illuminated it alerts the driver to a variety

of existing potential problems Neverthe-

less vehicle checkups

during car care events

throughout the country

reveal that the check en-

gine light is on in nearly

one out of 10 vehicles

Some common malfunc-

tions that can cause the

check engine light to illu-

minate include a faulty

oxygen sensor mass air-

flow sensor or spark

plugs and wires If the light flashes the

condition is more critical and must be

checked immediately to prevent severe

damage which may include catalytic con-

verter damage

ldquoWhen the check engine light comes on it

means that a vehicle system such as the

ignition fuel injection or emission control

is not operating properly even if the vehicle

appears to be running normallyrdquo explained

Rich White executive director Car Care

Council the source for the ldquoBe Car Care

Awarerdquo campaign promoting regular vehi-

cle care maintenance and repair

ldquoA glowing check engine light doesnrsquot

mean you have to immediately pull the car

to the side of the road but it does mean you

should get the car checked out as soon as

possible Ignoring the warning light could

result in costly repairs At the very least the

light could alert you to an engine problem

that is negatively impacting fuel economyrdquo

he added

When scheduling service make sure the

automotive shop that examines your vehicle

has professional technicians who are trained

and certified in OBDII diagnosis and repair

The technician will connect your vehiclersquos

computer system to a diagnostic scan tool

which will indicate why the light was acti-

vated

At the same time the technician can ana-

lyze idle speed throttle response engine

temperature fuel system pressure manifold

vacuum exhaust emission levels and many

other key indicators Once the problem is

fixed the carrsquos computer is reset to initiate

its release process The technician should

then be able to tell you what needs to be

done and discuss potential warranty cover-

age and further testing if necessary

For a free ldquoCar Care Guiderdquo or for further

information visit wwwcarcareorg

Donrsquot be in the dark

about your enginersquos

problem when the check

30 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

Christa Payne Area Manager 614-778-1958

christapayneaolcom Undercoverwearcomchristapayne

Call me to book your Special Girls Night Party

Business Opportunity

Changing Womenrsquos Lives

REGISTER YOUR BUSINESS IN OUR ONLINE BUSINESS DIRECTORY FREE AT WWWURBANTRENDSETTERSCOM UTS BIZ LIST

ARE YOU A TRENDSETTERS

Urban Trendsetters wants to spotlight you and your busi-

ness

Send your us your photo and brief introduction to Sha-

ronurbantrendsetterscom Subject Business Spotlight

SELL YOUR STUFF

UTS Classifieds

All print classified ad will get

FREE placement online

One Week $25 Two Weeks $40 One Month $75 Includes 1 photo up to 500 characters

Call Urban Trendsetters

Today

Your ad could be here for as low as

a $150 investment

Call Urban Trendsetters Today

888-885-5552

Urban Trendsetters Business Directory

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 31

FINANCIAL ADVISOR

Registered Investment Advisory Firm is

currently expanding throughout

Ohio We are in search of Independ-

ent Investment Advisor Representatives

Must be self-motivated professional and

willing to take direction If you have a

financial or insurance back round we

encourage your response We work with

Globally Recognized Money Manag-

ers Strong Ethics and complete transpar-

ency with clients relationships is essen-

tial Please contact Hardiman Invest-

ment Management Inc 614-209-

9748 or submit a resume via e-mail to

FREELANCE WRITERS

Do you love to write Urban

Trendsetters is growing and we

are looking for writers

If you are good writer love con-

necting with people and enjoy relay-

ing empowering information UTS is

the place for you Contact Sharon S

Gordon at 888-885-5552 for more

information or send email to in-

fourbantrendsetterscom

CLASSIFIEDS UTS Online Classifieds The Urban Trendsetters allow our customers the opportunity to submit their classified ads and pay online You may add photos videos and links to your classified ads You may also choose to upload current display ad As with our coupons our classified ads are available in print online via e-blast in our weekly top classified blast as well as front page top classified listing feature on our website

MEDIA SALES

Earn Extra Income for the Holidays

Urban Trendsetters wants to increase your

sales staff We offer a variety of media ser-

vices and we serve many different industries

If you are a professional individual seeking

unlimited income potential give us a call to-

day at 888-885-5552 or email

salesurbantrendsetterscom NO EXPERIENCE NECESSARY

Have you tried that crazy wrap thing

We NEED Distributors NOW The It Works Ultimate Body applicator is a first to market product like NOTHING you have ever seen before The Ultimate Body

Applicator is a all natural non woven cloth that is site specific ANYWHERE you place is its going to TONE TIGHTEN and FIRM in

as little as 45 minutes Reduces the appearance of cellulite and varicose veins No its not water weight loss No it wont come back over

night and YES IT WORKS Donrsquot believe Try if for YOURSELF Call Mykayla Bryant Diamond Director at 937-532-8295

UTS FREE CARD

Ever wondered how your business could

profit from a Pre-Paid Card and the PPC

industry Contact UTS Free today at

614-526-8871 or email

utsfreecardgmailcom

Urban Trendsetters and Career Town Network Host STEM

Virtual Career Fairs

The purpose of this conference is to follow the governments lead in its STEM or Educate to Innovate model Our 4 goals are

1 Bring more awareness and emphasize the importance of in our educa-

tion system and encourage students to pursue degrees and careers in

STEM

2 Create more teachers and educators in the STEM areas

3 Create more diversity and careers in STEM for women and minorities

4 Create and develop relationships between corporations colleges uni-

versities and educators that will provide more positions of internships for

For Registration Vendor and Sponsorship Opportunities and Information

Call 888-885-5552 Email

Sharonurbantrendsetterscom wwwurbantrendsetterscom

Register for Your FREE Career Town Account

March- Celebrating Women of Diversity

AprilmdashHealthcare May-Internship amp Summer Opportunities HBCU

This series of career fairs will allow recruiters and job seekers to interact

one on one from the comfort of office and home Each week is dedicated

Logistics amp Warehouse Professional Healthcare and STEM

Classified Ads

$25 amp up

Your Ad

Could Be

HERE

32 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

Urban Trendsetters is YOUR NEW Online Marketing Department

SECURE YOUR ACCOUNTS TODAY Urban Trendsetters Brand Establisher amp Booster

Call 888-885-5552 for a FREE Consultation

The next most important things to secure for your brand after acquiring your domain name are the account names and profiles

on social media blogs and local directories

We all know that it is optimal to have a domain name that exactly matches your brand name or business name The same is true for

your account names as well as the URLs of your profiles on social media blogs and directories Your accounts on Web

properties are part of your brand presence and so securing your accounts

Establishing your accounts with optimal branding is of great

importance

ALL FOR $799

Page 21: March 2015 Women's History Month

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 21

TRENDY PALETTE

(NAPSI)mdashSo many people are grilling out-

doors year-roundmdasheven when temperatures

dip below freezingmdashthat Weber Grills the

company that launched the grilling revolu-

tion more than 60 years ago has released its

top tips for hearty grillers who simply

wonrsquot give up the distinctive flavors that

only an outdoor grill can deliver

ldquoMore than half of grill owners grill year-

roundmdashand 35 percent grill when the

temperature drops below freezingrdquo

said Kim Lefko Executive Vice Pres-

ident AMERICAS Weber-Stephen

Products LLC ldquoOur annual Weber

GrillWatch Survey reveals the top

reason people brave the cold is be-

cause they feel everything tastes better

grilled They also tell us itrsquos because

they see grilling as an adventure itrsquos

lsquome timersquo and itrsquos lsquofootball seasonrsquordquo

Whether grilling for one or two or to

add some flair to your next party be sure to

bundle up on your way to the grill and arm

yourself with these essential tips from We-

ber

bull Plan on adding five to 10 minutes to the

normal time it takes to preheat your grill in

the warmer months

bull Even when itrsquos cold outside never grill in

an enclosed space that can trap deadly car-

bon monoxide such as inside a garage or

under an overhang

bull If yoursquore lookinrsquo you ainrsquot cookinrsquo Resist

the urge to lift the lid Repeatedly opening

the grill will let precious heat escape ulti-

mately increasing your grilling time

bull Use a thermometer to measure the internal

temperature of foods for delicious results

every time

bull Have backup fuelmdashcharcoal and pro-

panemdashon hand in the winter as the grill will

typically require more fuel than during the

warmer months

bull Grill what you know Cold weather is the

time to stick with the tried-and-true recipes

you know by heart to maximize efficiency

at the grill

bull Position gas grills so the wind is perpen-

dicular to the gas flow and not blowing the

flame down the burner tubes

bull Keep your grill covered to protect it from

the elements

bull Snow gloves are not barbecue gloves

Make sure you have on heat-resistant

gloves when operating your grill

For additional cold weather grilling tips

visit wwwwebercomweber-nationblog

how-to-grill-in-the-winter

Essential Tips For Year-Round Grilling

888-885-5552 inforbantrendsetterscom

URBAN TRENDSETTERS INTRODUCES

NEW APPS FOR RESTAURANTS amp MORE

22 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

HEALTH AND WELLNESS

by Bruce Johnson

heart attack survivor and news reporter-

anchor

(NAPSM)mdashldquoForty-two-year-old black

male probable heart attackrdquo To this day

the paramedicsrsquo words as they rushed me to

a Washington DC hospital ring in my

ears

It began as a normal Thursday cover-

ing news as a street reporter in the

toughest part of our nationrsquos capital

When the severe pain in my chest

began I tore open the top buttons of

my dress shirt and loosened my tie to

no avail After a few failed attempts

to shake off the pain I was rushed by

ambulance to the local hospital

As I was rolled into the emergency

room my shirt was cut off an IV

needle was stuck in my arm and

monitoring leads were stuck to my

chest I was given medication to dis-

solve any blood clots and restart

blood flow to my heart An electrocardio-

gram showed that I had had a type of heart

attack called ldquothe widow makerrdquo An artery

was abruptly and completely blocked Fifty

percent of patients who have this type of

heart attack die before they get to the hospi-

tal

My cardiologist was concerned I was

young to be having a heart attack and was

outwardly in good health

Two years before my heart attack with a lot

of help I had quit smoking and eliminated

all alcoholic drinks However my job as a

reporter for a top news station was inherent-

ly stressful I often grabbed fast food as I

tried to balance professional responsibilities

with family time It had all caught up with

me

Later that night my chest pain came back

and I was flown to another hospital where

an emergency angioplasty was performed to

widen the obstructed artery

I was in intensive care for several days be-

fore starting inpatient cardiac rehab Within

2 weeks I was walking and ready to go

home I continued my supervised cardiac

rehab as an outpatient for another 6 weeks

Determined to learn why I had my heart

attack and what I could do to prevent anoth-

er one I relied on what I did best research

and investigation I asked my family about

our history of cardiovascular disease I read

articles and listened intently when the nurs-

es and doctors explained about my blood

pressure pulse weight and medications I

worked with a nutritionist who told me that

if I ate mostly fresh fruits and vegetables

broiled fish and chicken and lower-fat

foods I could occasionally enjoy spare ribs

at family get-togethers

I had always been athletic before my heart

attack but I knew I needed an activity that

Hey Man Itrsquos Time We Have A Heart-to-Heart

Continued on Page 23

Bruce at work amp play

after surviving heart

attack

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 23

DIET FREE LIFE PROUD SPONSORS OF THE NEW UTS

FITS amp TRENDY MAGAZINE gave me control of my heart speed I start-

ed by running on a treadmill and then

moved my runs outside I listened to my

body but wasnrsquot afraid to push myself

I saw my doctors regularly to make sure

my heart was functioning at its best My

health care team was stunned by my recov-

ery often calling me a miracle which felt

great But not as good as knowing I was

living healthy tracking and controlling my

blood pressure and taking care of myself

Despite my progress I needed to prove to

myself that I was healthy Since running

had be come my passion I entered the

Marine Corps Marathon With clearance

from my doctor on October 22 2000mdash

eight years after my heart attackmdashI ran

262 miles When I crossed the finish line

I knew my heart attack hadnrsquot defeated or

defined me

I know I was spared My story could have

turned out differently and I am grateful for

this gift of life But do you know what

This could be you Heart disease remains

the leading cause of death in America

If you learn anything from my story I

hope itrsquos that YOU have to take care of

yourself and your heart No one else can

do it for you During American Heart

Month and all through the year make

your heart a priority Know your blood

pressure and keep it in control Donrsquot

smoke Eat less fatty salty and greasy

food and more fruits and vegetables Make

an appointment with your doctor Free

resources and information are available

from Million Hearts at

http1usagov1AU65x6 Take it from

me taking action today could save your

life tomorrow

HeartmdashContinued From Page 22

24 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

BEAUTY AND FASHION TRENDS

Inspiring Beauty 50 Years of Ebony Fashion Fair

The first-ever exhibition on the Ebony

Fashion Fair Inspiring Beauty explores the

50-year history of the charity fashion spec-

tacle that redefined the concepts of beauty

style and empowerment for African Ameri-

cans by examining the history of the show

and its director and producer Eunice W

Johnson

Inspiring Beauty showcases nearly 100 ob-

jects including ensembles and accessories

displayed on fully stylized mannequins to

recreate the runway experience as well as

archival photographs video and Johnsonrsquos

personal effects to tell the full story of these

unparalleled events At the center of this

dynamic show are the stunning gowns

feathered coats and statement designs seen

in the 40 garments selected from a collec-

tion of thousands Johnson amassed in five

decades

Works by designers including Stephen

Burrows Christian Dior Christian La-

croix Bob Mackie Missoni Jean Patou and Sarli illustrate themes of vision inno-

vation and power as exemplified by John-

sonrsquos entrepreneurial spirit flair for fash-

ion and philanthropic goals as co-founder

of Johnson Publishing Company publisher

of Ebony and Jet magazines

Exhibition highlights include garments

from fashion greats such as Valentino

Pierre Cardin and Alexander McQueen

for Givenchy before they reached world-

renowned status An Yves Saint Laurent

lsquoPicassorsquo cocktail dress Nina Ricci even-

ing ensemble of a shirred jumpsuit and ruf-

fle coat Karl Lagerfeld for Chloeacute beaded

gown Vivienne Westwood animal print

evening gown and Emanuel Ungaro two

piece bridal gown are examples of the spec-

tacular trends of fashion and attitude of

style

Developed by the Chicago History Museum

in cooperation with Johnson Publishing

Company Inspiring Beauty offers an un-

precedented multisensory experience to

visitors who have never attended an Ebony

Fashion Fair as well as reconnects those

who experienced it first-hand

TOUR SCHEDULE Museum of Design Atlanta GA

October 18 2014 ndash January 4 2015

Milwaukee Art Museum WI

February 5 2015 ndash May 3 2015

Minnesota History Center St Paul MN

May 22 2015 ndash August 16 2015

Charles H Wright Museum of African

American HIstory Detroit MI

September 18 2015 ndash January 3 2016

Memorial Art Gallery of the University

of Rochester NY

January 30 2016 ndash April 24 2016

Bellevue Arts Museum WA

May 20 2016 ndash August 12 2016

The George Washington University Mu-

seum and The Textile Museum Wash-

ington DC February 10 2017 ndash June 4 2017

Eunice Johnson at work 1970 Photo

courtesy of Johnson Publishing Compa-

Eunice Johnson with designer Yves

Saint Laurent 1972 Photo courtesy of

Johnson Publishing Company LLC

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 25

ldquoMaking pretty faces is my specialty

Sara King

Professional Makeup Artist

614-900-1033 wwwstyleseatcomsarakingbeauty

Special

Events

Free-Lance

Make-Up Parties

BEAUTY amp FASHION TRENDS

Available at DrsquoAndrearsquos Hair Studio

DrsquoAndrea Brown Master Designer

2151 E Dublin Granville Road Suite F

Columbus OH 43229 P 614-636-2298

5 STAR HAIR MAYVEENCOM

Natural Straight

Deep Wave

Curly Wave

Loose Wave

FREE BUSINESS OPPORTUNITY

CALL TODAY

If yoursquore like me yoursquove got a random col-

lection of carrier and essential oils some-

where in your beauty arsenal If yoursquore like

me said random collection of essential and

carrier oils is mostly just sitting there col-

lecting dust and taking up space on your

shelves Many of us aspire to be gung-ho

DIY mixtresses in our down time but life

doesnrsquot always have that in store for us In

fact sometimes we buy products we donrsquot

need and make aspirational plans that wersquore

going to learn how to use them That

doesnrsquot always happen Irsquom here to help

you sift through the clutter

First things first ndash let me introduce you to a

recipe book you should check out ndash Natural

Beauty Alchemy Make Your Own Organic

Cleansers Creams Shampoos Serums

Balms and More Itrsquos written by fabulously

named licensed pharmacist and expert

healthcare professional Fifi M Maacaron

and features more than 100 easy to follow

recipes for skin and body IMO itrsquos pret-

ty light on hair recipes but it offers helpful

and simple recipes for bellas who want to

make their own toner or serum or even per-

fumes from essential oils With permission

from the publisher I got access to a few

exclusive recipes ndash you gotta get the book

for the rest I specifically requested the

breakdown for the ldquo3-in-1 Lazy Blendrdquo ndash

you KNOW I love a good multi-use prod-

uct A DIY multi-use product SOLD

Herersquos the breakdown courtesy of The

Countryman Press

3-in-1 Lazy Blend ndash Makeup Remov-

er Toner amp Night Oil

What could be better than a makeup remov-

er that is also a toner and an anti-aging

night oil all in one bottle This formula

softens the skin and nourishes it While the

composition of jojoba oil is very close to

that of the skinrsquos own lipids and it doesnrsquot

clog pores wheat germ oil is rich in vita-

mins and minerals that prevent aging

Chamomile tea and rose water are extreme-

ly skin friendly and help alongside glycer-

in balance moisture levels Keep this oil-

water mix handy especially when you have

little time and energy left at the end of the

day

INGREDIENTS 2 ounces (60 ml) rose water

1 tablespoon almond oil

1 tablespoon jojoba oil

1 tablespoon wheat germ

1 ounce (30 ml) chamomile tea (at room

temperature)

1 teaspoon glycerin

5 drops vitamin E oil

Note You can substitute witch hazel for

rose water in case of oily skin

INSTRUCTIONS 1 Mix the above ingredients adding one at

a time Shake well and then transfer to a

spray bottle

2 Shake vigorously to disperse oil droplets

before spraying onto a cotton disc or ball

Wipe the face and neck repeating if neces-

sary to remove makeup completely

3 You do not need to rinse or follow with a

toner or night oil because this formula does

it all

4 Store the bottle in a cool place away from

sunlight and heat

Try This DIY Beauty Recipe ndash the 3-in-1 Makeup Remover Toner amp Night Oil

By Patrice Grell Yursik

Founder Afrobellacom

26 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

ARTS AND ENTERTAINMENT

NEW YORK NY and UNIVERSAL CITY Calif ndash The biggest names in en-tertainment will bring the music of the iHeartRadio app to life on Sunday March 29 for the second edition of the iHeartRadio Music Awards hosted by Oscar and Grammy award winning actor and musician Jamie Foxx The event will air live on NBC from 8-11 pm ETPT from the historic Shrine Auditorium in Los Angeles and will be broadcast sim-ultaneously on iHeartMedia stations na-tionwide and across the iHeartRadio

digital music platform

The three hour telecast will truly reflect Americarsquos favorite music and will show-case the yearrsquos most popular artists and songs determined by the iHeartRadio Chart and fan voting through iHeartRa-dio stations nationwide The evening will include performances by Rihanna Iggy Azalea Sam Smith Madonna Ja-son Aldean Jamie Foxx Meghan Trai-nor Jason Derulo Jennifer Hudson Kelly Clarkson Snoop Dogg Nate Ruess Alesso and Florida Georgia Line

along with appearances from Taylor Swift and more This yearrsquos iHeartRa-dio Music Awards will also feature un-

expected collaborations from some of

the top names in music

ldquoThis is the night we celebrate the big-gest songs and artists we played for fans on our iHeartRadio stations across America and on the iHeartRadio app over the past year along with a look at whats coming in 2015rdquo said John Sykes President of Entertainment En-terprises for iHeartMedia Inc ldquoAnd who better to host than both a Grammy win-ning musician and Oscar winning per-former Jamie Foxx This is going to be an amazing star packed Sunday night of

music on NBC

ldquoIrsquom so excited that Jamie Foxx is taking the reins at this yearrsquos iHeart awards He is the perfect choice to lead this extraordinary night of music and celebrity artists said Paul Telegdy President Alternative and Late Night

Programming NBC Entertainment

2014 was such an incredible year for so many artists across different genres so

its great to see them get the recognition they deserve said Tom Poleman Pres-ident of National Programming Platforms for iHeartMedia Whether theyre new to the scene or industry veterans each artists journey is exciting to follow from their first radio spin to their first

iHeartRadio Music Award nomination

The iHeartRadio Music Awards is the night in music where the indus-tryrsquos top artists get to shine in a relaxed and fun atmosphere and celebrate their own achievements as well as those of their peersrdquo said Ian Stewart President of Done +

Dusted Inc

Category finalists for the iHeartRa-dio Music Awards were announced on February 4 with 2014 iHeartRa-dio Innovator Award winner Pharrell Williams making a special appear-ance on NBCrsquos TODAY show to

reveal this yearrsquos Artist of the Year nomi-nees Social voting through iHeartRadio stations nationwide for the Best Lyrics Best Fan Army and Renegade catego-ries will run through Friday March 20 Category finalists (by alphabetical order) are

JAMIE FOXX TO HOST IHEARTRADIO MUSIC AWARDS LIVE ON NBC Sunday March 29 (8-11 PM ETPT)

Rihanna Iggy Azalea Sam Smith Taylor Swift Madonna Jason Aldean Jamie Foxx Meghan Trainor Jason Derulo Jennifer Hud-son Kelly Clarkson Snoop Dogg Nate Ruess Alesso and Florida Georgia Line

Continued on Page 27

Jamie Foxx

Rihanna

Snoop Dogg

Jennifer Hudson

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 27

EVENTS

The Urban Trendsetters List of 2015 Media Sponsorship is GROWING NATIONALLY amp FAST

Events Include but NOT limited to

Whorsquos Who Publishing Book Unveiling Receptions for Atlanta GA other city announcements soon

The African American Male Wellness Walk Atlanta Detroit Washington DC Niagara Falls

2015 Champions of Diversity and Career town Network Career Fair-Columbus OH and Atlanta GA

The African American Film Festival-New York City

FOR MORE INFORMATION ON ADVERTISING SPONSORSHIP OR VENDOR OPPORTUNITIES LOG ONTO WWWURBANTRENDSETTERSCOM EVENTS

CALL Mykayla Bryant or Sharon S Gordon at 888-885-5552

EMAIL mykaylaurbantrendsetterescom or Sharonurbantrendsetterscom

Artist of the Year

Ariana Grande

Iggy Azalea

Luke Bryan

Sam Smith

Taylor Swift Song of the Year

All About That Bass - Meghan Trainor

All of Me - John Legend

Happy - Pharrell Williams

Shake It Off - Taylor Swift

Stay With Me - Sam Smith Best Collaboration

Bang Bang - Jessie J + Ariana Grande + Nicki Minaj

Dark Horse - Katy Perry featuring Juicy J

Fancy - Iggy Azalea featuring Charli XCX

Problem - Ariana Grande featuring Iggy Azalea

Talk Dirty - Jason Derulo featuring 2 Chainz

Best New Artist

Bastille

Cole Swindell

Iggy Azalea

Meghan Trainor

Sam Smith Country Song of the Year

Bartender - Lady Antebellum

Burnin It Down - Jason Aldean

Dirt - Florida Georgia Line

Give Me Back My Hometown - Eric Church

Play It Again - Luke Bryan Hip HopRampB Song of the Year

Dont Tell Em - Jeremih featuring YG

Drunk in Love - Beyonceacute featuring Jay Z

Flawless - Beyonceacute

Loyal - Chris Brown featuring Lil Wayne and Tyga

New Flame - Chris Brown featur-ing Usher and Rick Ross

Dance Song of the Year

Animals - Martin Garrix

Blame - Calvin Harris featuring John Newman

La La La - Naughty Boy featuring Sam Smith

Summer - Calvin Harris

Waves - Mr Probz

Alternative Rock Song of the Year

Come With Me Now - KONGOS

Do I Wanna Know - Arctic Mon-keys

Fever - The Black Keys

Something From Nothing - Foo Fighters

Take Me to Church - Hozier Best Lyrics

All of Me - John Legend

Blank Space - Taylor Swift

Counting Stars - OneRepublic

Habits (Stay High) - Tove Lo

Stay With Me - Sam Smith

Thinking Out Loud - Ed Sheeran

Best Fan Army

5SOSFAM - 5 Seconds of Summer

Arianators - Ariana Grande

Bey Hive - Beyonceacute

Team Breezy - Chris Brown

Sheerios - Ed Sheeran

Church Choir - Eric Church

Directioners - One Direction

Selenators - Selena Gomez

Mendes Army - Shawn Mendes

Swifties - Taylor Swift Renegade Award presented by the All New 2015 Jeep Renegade

Brantley Gilbert

Charli XCX

Hozier

Iggy Azalea

Meghan Trainor

This year the iHeartRadio Music Awards is partnering with the Jeep brand to pre-sent the first-ever ldquoRenegade Awardrdquo The ldquoRenegade Awardrdquo celebrates emerging standout artists who have bro-ken boundaries while staying true to themselves These artists defy conven-tion to create new musical lanes that are distinctly their own They are authentic and passionate with the talent to stretch the limits and do something extraordi-

nary

The iHeartRadio Music Awards will be executive produced by John Sykes Tom Poleman and Liz Kelly of iHeartMedia along with Ian Stewart and Hamish Hamilton of Done and Dusted Inc who will also produce the show for NBC Stu-

dios Hamilton will also direct

Proud partners of this yearrsquos events in-clude the All New 2015 Jeep Renegade

and Taco Bellreg

For breaking news and exclusive iHeartRadio Music Awards content visit iHeartRadiocomawards or follow the social buzz on Twitter Facebook Insta-

gram and Google +

IHeart - Continued From Page 25

ARTS AND ENTERTAINMENT

28 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

TRAVEL TRENDS

FOR VENDOR AND SPONSORSHIP INFORMATION CONTACT SHARON S GORDON 888-885-5552

(NAPSI)mdashFor those looking to take an

upscale road trip but who want to get the

most for their money there are several tips

and tricks to keep in mind when planning a

getaway

Time Your Trip-If your dates are flexible

try traveling to your selected destination

during its off-season Hotels often drop

their rates to attract business when crowds

thin out and you can score a great deal

while avoiding a tourist rush Try a moun-

tain destination before ski season is in full

swing or a famous site such as the Grand

Canyon on a weekday during the school

year

Take Advantage of Luxury Partnerships-

Luxury brands often partner to provide their

customers with added value To take your

road trip up a notch from the moment you

pull out of your driveway a special edition

Crafted Line of vehicles from Lexus comes

equipped with a beautiful two-piece set of

tailor-made Tumi luggage The Lexus

Crafted Line features an Ultra White exteri-

or with Obsidian door handles side mirrors

and grille Eye-catching seats contrast

stitching headrests and door panels are

either two-tone BlackScarlet or Black

Cabernet Models include IS 250 F SPORT

LS 460 F SPORT and GS 350 F SPORT in

RWD and AWD RX 350 AWD F SPORT

and ES 350

The limited edition Tumi duffel bag set was

specifically designed to match the vehicles

for grille-to-trunk coordination Lexus own-

ers can find additional pieces of this origi-

nal luggage set and other exclusive offers at

LexusDriverscom A Meguiarrsquos New Car

Care Kit is also included as another extra

bonus for Crafted Line owners

Search for Package Deals-Regardless of

when you travel try to look for a hotel of-

fering a package deal to capitalize on your

travel investment Many upscale hotels of-

fer credit toward their on-site restaurants

bars or spas when you book in advance

online Hotels in areas such as Napa Valley

or other wine country destinations may

partner with nearby wineries to offer its

guests exclusive deals on tastings and tours

For example The Allison Inn amp Spa in Or-

egonrsquos Willamette Valley offers Lexus

owners the chance to sample three distinc-

tive local wines and receive a complimen-

tary bottle of their favorite The resort also

has an on-site fleet of Lexus vehicles avail-

able for guests to drive eliminating the

need for a rental car

Take the Scenic Route-The great thing

about road trips is that you can skip the

crowded expensive attractions and enjoy

the view from the comfort of your car seat

And all passengers will be happy to spend

more time taking in free scenic sites along

the way Take advantage of natural wonders

and roadside attractionsmdashsuch as New

Yorkrsquos scenic Finger Lakes region or

kitschy Route 66 sitesmdashwhenever possible

With these tips and tricks and a little ad-

vance planning yoursquoll save time and money

while elevating your road trip Find out

more at wwwLexuscomcraftedline

Elevate Your Next Road Trip By Seeking Out Added Value

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 29

AUTO TRENDS

When The Check Engine Light Is On Donrsquot Ignore It

Donrsquot take this lightly One of the most

vital signals of an improperly functioning

vehicle is the check engine light and when

illuminated it alerts the driver to a variety

of existing potential problems Neverthe-

less vehicle checkups

during car care events

throughout the country

reveal that the check en-

gine light is on in nearly

one out of 10 vehicles

Some common malfunc-

tions that can cause the

check engine light to illu-

minate include a faulty

oxygen sensor mass air-

flow sensor or spark

plugs and wires If the light flashes the

condition is more critical and must be

checked immediately to prevent severe

damage which may include catalytic con-

verter damage

ldquoWhen the check engine light comes on it

means that a vehicle system such as the

ignition fuel injection or emission control

is not operating properly even if the vehicle

appears to be running normallyrdquo explained

Rich White executive director Car Care

Council the source for the ldquoBe Car Care

Awarerdquo campaign promoting regular vehi-

cle care maintenance and repair

ldquoA glowing check engine light doesnrsquot

mean you have to immediately pull the car

to the side of the road but it does mean you

should get the car checked out as soon as

possible Ignoring the warning light could

result in costly repairs At the very least the

light could alert you to an engine problem

that is negatively impacting fuel economyrdquo

he added

When scheduling service make sure the

automotive shop that examines your vehicle

has professional technicians who are trained

and certified in OBDII diagnosis and repair

The technician will connect your vehiclersquos

computer system to a diagnostic scan tool

which will indicate why the light was acti-

vated

At the same time the technician can ana-

lyze idle speed throttle response engine

temperature fuel system pressure manifold

vacuum exhaust emission levels and many

other key indicators Once the problem is

fixed the carrsquos computer is reset to initiate

its release process The technician should

then be able to tell you what needs to be

done and discuss potential warranty cover-

age and further testing if necessary

For a free ldquoCar Care Guiderdquo or for further

information visit wwwcarcareorg

Donrsquot be in the dark

about your enginersquos

problem when the check

30 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

Christa Payne Area Manager 614-778-1958

christapayneaolcom Undercoverwearcomchristapayne

Call me to book your Special Girls Night Party

Business Opportunity

Changing Womenrsquos Lives

REGISTER YOUR BUSINESS IN OUR ONLINE BUSINESS DIRECTORY FREE AT WWWURBANTRENDSETTERSCOM UTS BIZ LIST

ARE YOU A TRENDSETTERS

Urban Trendsetters wants to spotlight you and your busi-

ness

Send your us your photo and brief introduction to Sha-

ronurbantrendsetterscom Subject Business Spotlight

SELL YOUR STUFF

UTS Classifieds

All print classified ad will get

FREE placement online

One Week $25 Two Weeks $40 One Month $75 Includes 1 photo up to 500 characters

Call Urban Trendsetters

Today

Your ad could be here for as low as

a $150 investment

Call Urban Trendsetters Today

888-885-5552

Urban Trendsetters Business Directory

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 31

FINANCIAL ADVISOR

Registered Investment Advisory Firm is

currently expanding throughout

Ohio We are in search of Independ-

ent Investment Advisor Representatives

Must be self-motivated professional and

willing to take direction If you have a

financial or insurance back round we

encourage your response We work with

Globally Recognized Money Manag-

ers Strong Ethics and complete transpar-

ency with clients relationships is essen-

tial Please contact Hardiman Invest-

ment Management Inc 614-209-

9748 or submit a resume via e-mail to

FREELANCE WRITERS

Do you love to write Urban

Trendsetters is growing and we

are looking for writers

If you are good writer love con-

necting with people and enjoy relay-

ing empowering information UTS is

the place for you Contact Sharon S

Gordon at 888-885-5552 for more

information or send email to in-

fourbantrendsetterscom

CLASSIFIEDS UTS Online Classifieds The Urban Trendsetters allow our customers the opportunity to submit their classified ads and pay online You may add photos videos and links to your classified ads You may also choose to upload current display ad As with our coupons our classified ads are available in print online via e-blast in our weekly top classified blast as well as front page top classified listing feature on our website

MEDIA SALES

Earn Extra Income for the Holidays

Urban Trendsetters wants to increase your

sales staff We offer a variety of media ser-

vices and we serve many different industries

If you are a professional individual seeking

unlimited income potential give us a call to-

day at 888-885-5552 or email

salesurbantrendsetterscom NO EXPERIENCE NECESSARY

Have you tried that crazy wrap thing

We NEED Distributors NOW The It Works Ultimate Body applicator is a first to market product like NOTHING you have ever seen before The Ultimate Body

Applicator is a all natural non woven cloth that is site specific ANYWHERE you place is its going to TONE TIGHTEN and FIRM in

as little as 45 minutes Reduces the appearance of cellulite and varicose veins No its not water weight loss No it wont come back over

night and YES IT WORKS Donrsquot believe Try if for YOURSELF Call Mykayla Bryant Diamond Director at 937-532-8295

UTS FREE CARD

Ever wondered how your business could

profit from a Pre-Paid Card and the PPC

industry Contact UTS Free today at

614-526-8871 or email

utsfreecardgmailcom

Urban Trendsetters and Career Town Network Host STEM

Virtual Career Fairs

The purpose of this conference is to follow the governments lead in its STEM or Educate to Innovate model Our 4 goals are

1 Bring more awareness and emphasize the importance of in our educa-

tion system and encourage students to pursue degrees and careers in

STEM

2 Create more teachers and educators in the STEM areas

3 Create more diversity and careers in STEM for women and minorities

4 Create and develop relationships between corporations colleges uni-

versities and educators that will provide more positions of internships for

For Registration Vendor and Sponsorship Opportunities and Information

Call 888-885-5552 Email

Sharonurbantrendsetterscom wwwurbantrendsetterscom

Register for Your FREE Career Town Account

March- Celebrating Women of Diversity

AprilmdashHealthcare May-Internship amp Summer Opportunities HBCU

This series of career fairs will allow recruiters and job seekers to interact

one on one from the comfort of office and home Each week is dedicated

Logistics amp Warehouse Professional Healthcare and STEM

Classified Ads

$25 amp up

Your Ad

Could Be

HERE

32 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

Urban Trendsetters is YOUR NEW Online Marketing Department

SECURE YOUR ACCOUNTS TODAY Urban Trendsetters Brand Establisher amp Booster

Call 888-885-5552 for a FREE Consultation

The next most important things to secure for your brand after acquiring your domain name are the account names and profiles

on social media blogs and local directories

We all know that it is optimal to have a domain name that exactly matches your brand name or business name The same is true for

your account names as well as the URLs of your profiles on social media blogs and directories Your accounts on Web

properties are part of your brand presence and so securing your accounts

Establishing your accounts with optimal branding is of great

importance

ALL FOR $799

Page 22: March 2015 Women's History Month

22 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

HEALTH AND WELLNESS

by Bruce Johnson

heart attack survivor and news reporter-

anchor

(NAPSM)mdashldquoForty-two-year-old black

male probable heart attackrdquo To this day

the paramedicsrsquo words as they rushed me to

a Washington DC hospital ring in my

ears

It began as a normal Thursday cover-

ing news as a street reporter in the

toughest part of our nationrsquos capital

When the severe pain in my chest

began I tore open the top buttons of

my dress shirt and loosened my tie to

no avail After a few failed attempts

to shake off the pain I was rushed by

ambulance to the local hospital

As I was rolled into the emergency

room my shirt was cut off an IV

needle was stuck in my arm and

monitoring leads were stuck to my

chest I was given medication to dis-

solve any blood clots and restart

blood flow to my heart An electrocardio-

gram showed that I had had a type of heart

attack called ldquothe widow makerrdquo An artery

was abruptly and completely blocked Fifty

percent of patients who have this type of

heart attack die before they get to the hospi-

tal

My cardiologist was concerned I was

young to be having a heart attack and was

outwardly in good health

Two years before my heart attack with a lot

of help I had quit smoking and eliminated

all alcoholic drinks However my job as a

reporter for a top news station was inherent-

ly stressful I often grabbed fast food as I

tried to balance professional responsibilities

with family time It had all caught up with

me

Later that night my chest pain came back

and I was flown to another hospital where

an emergency angioplasty was performed to

widen the obstructed artery

I was in intensive care for several days be-

fore starting inpatient cardiac rehab Within

2 weeks I was walking and ready to go

home I continued my supervised cardiac

rehab as an outpatient for another 6 weeks

Determined to learn why I had my heart

attack and what I could do to prevent anoth-

er one I relied on what I did best research

and investigation I asked my family about

our history of cardiovascular disease I read

articles and listened intently when the nurs-

es and doctors explained about my blood

pressure pulse weight and medications I

worked with a nutritionist who told me that

if I ate mostly fresh fruits and vegetables

broiled fish and chicken and lower-fat

foods I could occasionally enjoy spare ribs

at family get-togethers

I had always been athletic before my heart

attack but I knew I needed an activity that

Hey Man Itrsquos Time We Have A Heart-to-Heart

Continued on Page 23

Bruce at work amp play

after surviving heart

attack

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 23

DIET FREE LIFE PROUD SPONSORS OF THE NEW UTS

FITS amp TRENDY MAGAZINE gave me control of my heart speed I start-

ed by running on a treadmill and then

moved my runs outside I listened to my

body but wasnrsquot afraid to push myself

I saw my doctors regularly to make sure

my heart was functioning at its best My

health care team was stunned by my recov-

ery often calling me a miracle which felt

great But not as good as knowing I was

living healthy tracking and controlling my

blood pressure and taking care of myself

Despite my progress I needed to prove to

myself that I was healthy Since running

had be come my passion I entered the

Marine Corps Marathon With clearance

from my doctor on October 22 2000mdash

eight years after my heart attackmdashI ran

262 miles When I crossed the finish line

I knew my heart attack hadnrsquot defeated or

defined me

I know I was spared My story could have

turned out differently and I am grateful for

this gift of life But do you know what

This could be you Heart disease remains

the leading cause of death in America

If you learn anything from my story I

hope itrsquos that YOU have to take care of

yourself and your heart No one else can

do it for you During American Heart

Month and all through the year make

your heart a priority Know your blood

pressure and keep it in control Donrsquot

smoke Eat less fatty salty and greasy

food and more fruits and vegetables Make

an appointment with your doctor Free

resources and information are available

from Million Hearts at

http1usagov1AU65x6 Take it from

me taking action today could save your

life tomorrow

HeartmdashContinued From Page 22

24 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

BEAUTY AND FASHION TRENDS

Inspiring Beauty 50 Years of Ebony Fashion Fair

The first-ever exhibition on the Ebony

Fashion Fair Inspiring Beauty explores the

50-year history of the charity fashion spec-

tacle that redefined the concepts of beauty

style and empowerment for African Ameri-

cans by examining the history of the show

and its director and producer Eunice W

Johnson

Inspiring Beauty showcases nearly 100 ob-

jects including ensembles and accessories

displayed on fully stylized mannequins to

recreate the runway experience as well as

archival photographs video and Johnsonrsquos

personal effects to tell the full story of these

unparalleled events At the center of this

dynamic show are the stunning gowns

feathered coats and statement designs seen

in the 40 garments selected from a collec-

tion of thousands Johnson amassed in five

decades

Works by designers including Stephen

Burrows Christian Dior Christian La-

croix Bob Mackie Missoni Jean Patou and Sarli illustrate themes of vision inno-

vation and power as exemplified by John-

sonrsquos entrepreneurial spirit flair for fash-

ion and philanthropic goals as co-founder

of Johnson Publishing Company publisher

of Ebony and Jet magazines

Exhibition highlights include garments

from fashion greats such as Valentino

Pierre Cardin and Alexander McQueen

for Givenchy before they reached world-

renowned status An Yves Saint Laurent

lsquoPicassorsquo cocktail dress Nina Ricci even-

ing ensemble of a shirred jumpsuit and ruf-

fle coat Karl Lagerfeld for Chloeacute beaded

gown Vivienne Westwood animal print

evening gown and Emanuel Ungaro two

piece bridal gown are examples of the spec-

tacular trends of fashion and attitude of

style

Developed by the Chicago History Museum

in cooperation with Johnson Publishing

Company Inspiring Beauty offers an un-

precedented multisensory experience to

visitors who have never attended an Ebony

Fashion Fair as well as reconnects those

who experienced it first-hand

TOUR SCHEDULE Museum of Design Atlanta GA

October 18 2014 ndash January 4 2015

Milwaukee Art Museum WI

February 5 2015 ndash May 3 2015

Minnesota History Center St Paul MN

May 22 2015 ndash August 16 2015

Charles H Wright Museum of African

American HIstory Detroit MI

September 18 2015 ndash January 3 2016

Memorial Art Gallery of the University

of Rochester NY

January 30 2016 ndash April 24 2016

Bellevue Arts Museum WA

May 20 2016 ndash August 12 2016

The George Washington University Mu-

seum and The Textile Museum Wash-

ington DC February 10 2017 ndash June 4 2017

Eunice Johnson at work 1970 Photo

courtesy of Johnson Publishing Compa-

Eunice Johnson with designer Yves

Saint Laurent 1972 Photo courtesy of

Johnson Publishing Company LLC

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 25

ldquoMaking pretty faces is my specialty

Sara King

Professional Makeup Artist

614-900-1033 wwwstyleseatcomsarakingbeauty

Special

Events

Free-Lance

Make-Up Parties

BEAUTY amp FASHION TRENDS

Available at DrsquoAndrearsquos Hair Studio

DrsquoAndrea Brown Master Designer

2151 E Dublin Granville Road Suite F

Columbus OH 43229 P 614-636-2298

5 STAR HAIR MAYVEENCOM

Natural Straight

Deep Wave

Curly Wave

Loose Wave

FREE BUSINESS OPPORTUNITY

CALL TODAY

If yoursquore like me yoursquove got a random col-

lection of carrier and essential oils some-

where in your beauty arsenal If yoursquore like

me said random collection of essential and

carrier oils is mostly just sitting there col-

lecting dust and taking up space on your

shelves Many of us aspire to be gung-ho

DIY mixtresses in our down time but life

doesnrsquot always have that in store for us In

fact sometimes we buy products we donrsquot

need and make aspirational plans that wersquore

going to learn how to use them That

doesnrsquot always happen Irsquom here to help

you sift through the clutter

First things first ndash let me introduce you to a

recipe book you should check out ndash Natural

Beauty Alchemy Make Your Own Organic

Cleansers Creams Shampoos Serums

Balms and More Itrsquos written by fabulously

named licensed pharmacist and expert

healthcare professional Fifi M Maacaron

and features more than 100 easy to follow

recipes for skin and body IMO itrsquos pret-

ty light on hair recipes but it offers helpful

and simple recipes for bellas who want to

make their own toner or serum or even per-

fumes from essential oils With permission

from the publisher I got access to a few

exclusive recipes ndash you gotta get the book

for the rest I specifically requested the

breakdown for the ldquo3-in-1 Lazy Blendrdquo ndash

you KNOW I love a good multi-use prod-

uct A DIY multi-use product SOLD

Herersquos the breakdown courtesy of The

Countryman Press

3-in-1 Lazy Blend ndash Makeup Remov-

er Toner amp Night Oil

What could be better than a makeup remov-

er that is also a toner and an anti-aging

night oil all in one bottle This formula

softens the skin and nourishes it While the

composition of jojoba oil is very close to

that of the skinrsquos own lipids and it doesnrsquot

clog pores wheat germ oil is rich in vita-

mins and minerals that prevent aging

Chamomile tea and rose water are extreme-

ly skin friendly and help alongside glycer-

in balance moisture levels Keep this oil-

water mix handy especially when you have

little time and energy left at the end of the

day

INGREDIENTS 2 ounces (60 ml) rose water

1 tablespoon almond oil

1 tablespoon jojoba oil

1 tablespoon wheat germ

1 ounce (30 ml) chamomile tea (at room

temperature)

1 teaspoon glycerin

5 drops vitamin E oil

Note You can substitute witch hazel for

rose water in case of oily skin

INSTRUCTIONS 1 Mix the above ingredients adding one at

a time Shake well and then transfer to a

spray bottle

2 Shake vigorously to disperse oil droplets

before spraying onto a cotton disc or ball

Wipe the face and neck repeating if neces-

sary to remove makeup completely

3 You do not need to rinse or follow with a

toner or night oil because this formula does

it all

4 Store the bottle in a cool place away from

sunlight and heat

Try This DIY Beauty Recipe ndash the 3-in-1 Makeup Remover Toner amp Night Oil

By Patrice Grell Yursik

Founder Afrobellacom

26 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

ARTS AND ENTERTAINMENT

NEW YORK NY and UNIVERSAL CITY Calif ndash The biggest names in en-tertainment will bring the music of the iHeartRadio app to life on Sunday March 29 for the second edition of the iHeartRadio Music Awards hosted by Oscar and Grammy award winning actor and musician Jamie Foxx The event will air live on NBC from 8-11 pm ETPT from the historic Shrine Auditorium in Los Angeles and will be broadcast sim-ultaneously on iHeartMedia stations na-tionwide and across the iHeartRadio

digital music platform

The three hour telecast will truly reflect Americarsquos favorite music and will show-case the yearrsquos most popular artists and songs determined by the iHeartRadio Chart and fan voting through iHeartRa-dio stations nationwide The evening will include performances by Rihanna Iggy Azalea Sam Smith Madonna Ja-son Aldean Jamie Foxx Meghan Trai-nor Jason Derulo Jennifer Hudson Kelly Clarkson Snoop Dogg Nate Ruess Alesso and Florida Georgia Line

along with appearances from Taylor Swift and more This yearrsquos iHeartRa-dio Music Awards will also feature un-

expected collaborations from some of

the top names in music

ldquoThis is the night we celebrate the big-gest songs and artists we played for fans on our iHeartRadio stations across America and on the iHeartRadio app over the past year along with a look at whats coming in 2015rdquo said John Sykes President of Entertainment En-terprises for iHeartMedia Inc ldquoAnd who better to host than both a Grammy win-ning musician and Oscar winning per-former Jamie Foxx This is going to be an amazing star packed Sunday night of

music on NBC

ldquoIrsquom so excited that Jamie Foxx is taking the reins at this yearrsquos iHeart awards He is the perfect choice to lead this extraordinary night of music and celebrity artists said Paul Telegdy President Alternative and Late Night

Programming NBC Entertainment

2014 was such an incredible year for so many artists across different genres so

its great to see them get the recognition they deserve said Tom Poleman Pres-ident of National Programming Platforms for iHeartMedia Whether theyre new to the scene or industry veterans each artists journey is exciting to follow from their first radio spin to their first

iHeartRadio Music Award nomination

The iHeartRadio Music Awards is the night in music where the indus-tryrsquos top artists get to shine in a relaxed and fun atmosphere and celebrate their own achievements as well as those of their peersrdquo said Ian Stewart President of Done +

Dusted Inc

Category finalists for the iHeartRa-dio Music Awards were announced on February 4 with 2014 iHeartRa-dio Innovator Award winner Pharrell Williams making a special appear-ance on NBCrsquos TODAY show to

reveal this yearrsquos Artist of the Year nomi-nees Social voting through iHeartRadio stations nationwide for the Best Lyrics Best Fan Army and Renegade catego-ries will run through Friday March 20 Category finalists (by alphabetical order) are

JAMIE FOXX TO HOST IHEARTRADIO MUSIC AWARDS LIVE ON NBC Sunday March 29 (8-11 PM ETPT)

Rihanna Iggy Azalea Sam Smith Taylor Swift Madonna Jason Aldean Jamie Foxx Meghan Trainor Jason Derulo Jennifer Hud-son Kelly Clarkson Snoop Dogg Nate Ruess Alesso and Florida Georgia Line

Continued on Page 27

Jamie Foxx

Rihanna

Snoop Dogg

Jennifer Hudson

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 27

EVENTS

The Urban Trendsetters List of 2015 Media Sponsorship is GROWING NATIONALLY amp FAST

Events Include but NOT limited to

Whorsquos Who Publishing Book Unveiling Receptions for Atlanta GA other city announcements soon

The African American Male Wellness Walk Atlanta Detroit Washington DC Niagara Falls

2015 Champions of Diversity and Career town Network Career Fair-Columbus OH and Atlanta GA

The African American Film Festival-New York City

FOR MORE INFORMATION ON ADVERTISING SPONSORSHIP OR VENDOR OPPORTUNITIES LOG ONTO WWWURBANTRENDSETTERSCOM EVENTS

CALL Mykayla Bryant or Sharon S Gordon at 888-885-5552

EMAIL mykaylaurbantrendsetterescom or Sharonurbantrendsetterscom

Artist of the Year

Ariana Grande

Iggy Azalea

Luke Bryan

Sam Smith

Taylor Swift Song of the Year

All About That Bass - Meghan Trainor

All of Me - John Legend

Happy - Pharrell Williams

Shake It Off - Taylor Swift

Stay With Me - Sam Smith Best Collaboration

Bang Bang - Jessie J + Ariana Grande + Nicki Minaj

Dark Horse - Katy Perry featuring Juicy J

Fancy - Iggy Azalea featuring Charli XCX

Problem - Ariana Grande featuring Iggy Azalea

Talk Dirty - Jason Derulo featuring 2 Chainz

Best New Artist

Bastille

Cole Swindell

Iggy Azalea

Meghan Trainor

Sam Smith Country Song of the Year

Bartender - Lady Antebellum

Burnin It Down - Jason Aldean

Dirt - Florida Georgia Line

Give Me Back My Hometown - Eric Church

Play It Again - Luke Bryan Hip HopRampB Song of the Year

Dont Tell Em - Jeremih featuring YG

Drunk in Love - Beyonceacute featuring Jay Z

Flawless - Beyonceacute

Loyal - Chris Brown featuring Lil Wayne and Tyga

New Flame - Chris Brown featur-ing Usher and Rick Ross

Dance Song of the Year

Animals - Martin Garrix

Blame - Calvin Harris featuring John Newman

La La La - Naughty Boy featuring Sam Smith

Summer - Calvin Harris

Waves - Mr Probz

Alternative Rock Song of the Year

Come With Me Now - KONGOS

Do I Wanna Know - Arctic Mon-keys

Fever - The Black Keys

Something From Nothing - Foo Fighters

Take Me to Church - Hozier Best Lyrics

All of Me - John Legend

Blank Space - Taylor Swift

Counting Stars - OneRepublic

Habits (Stay High) - Tove Lo

Stay With Me - Sam Smith

Thinking Out Loud - Ed Sheeran

Best Fan Army

5SOSFAM - 5 Seconds of Summer

Arianators - Ariana Grande

Bey Hive - Beyonceacute

Team Breezy - Chris Brown

Sheerios - Ed Sheeran

Church Choir - Eric Church

Directioners - One Direction

Selenators - Selena Gomez

Mendes Army - Shawn Mendes

Swifties - Taylor Swift Renegade Award presented by the All New 2015 Jeep Renegade

Brantley Gilbert

Charli XCX

Hozier

Iggy Azalea

Meghan Trainor

This year the iHeartRadio Music Awards is partnering with the Jeep brand to pre-sent the first-ever ldquoRenegade Awardrdquo The ldquoRenegade Awardrdquo celebrates emerging standout artists who have bro-ken boundaries while staying true to themselves These artists defy conven-tion to create new musical lanes that are distinctly their own They are authentic and passionate with the talent to stretch the limits and do something extraordi-

nary

The iHeartRadio Music Awards will be executive produced by John Sykes Tom Poleman and Liz Kelly of iHeartMedia along with Ian Stewart and Hamish Hamilton of Done and Dusted Inc who will also produce the show for NBC Stu-

dios Hamilton will also direct

Proud partners of this yearrsquos events in-clude the All New 2015 Jeep Renegade

and Taco Bellreg

For breaking news and exclusive iHeartRadio Music Awards content visit iHeartRadiocomawards or follow the social buzz on Twitter Facebook Insta-

gram and Google +

IHeart - Continued From Page 25

ARTS AND ENTERTAINMENT

28 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

TRAVEL TRENDS

FOR VENDOR AND SPONSORSHIP INFORMATION CONTACT SHARON S GORDON 888-885-5552

(NAPSI)mdashFor those looking to take an

upscale road trip but who want to get the

most for their money there are several tips

and tricks to keep in mind when planning a

getaway

Time Your Trip-If your dates are flexible

try traveling to your selected destination

during its off-season Hotels often drop

their rates to attract business when crowds

thin out and you can score a great deal

while avoiding a tourist rush Try a moun-

tain destination before ski season is in full

swing or a famous site such as the Grand

Canyon on a weekday during the school

year

Take Advantage of Luxury Partnerships-

Luxury brands often partner to provide their

customers with added value To take your

road trip up a notch from the moment you

pull out of your driveway a special edition

Crafted Line of vehicles from Lexus comes

equipped with a beautiful two-piece set of

tailor-made Tumi luggage The Lexus

Crafted Line features an Ultra White exteri-

or with Obsidian door handles side mirrors

and grille Eye-catching seats contrast

stitching headrests and door panels are

either two-tone BlackScarlet or Black

Cabernet Models include IS 250 F SPORT

LS 460 F SPORT and GS 350 F SPORT in

RWD and AWD RX 350 AWD F SPORT

and ES 350

The limited edition Tumi duffel bag set was

specifically designed to match the vehicles

for grille-to-trunk coordination Lexus own-

ers can find additional pieces of this origi-

nal luggage set and other exclusive offers at

LexusDriverscom A Meguiarrsquos New Car

Care Kit is also included as another extra

bonus for Crafted Line owners

Search for Package Deals-Regardless of

when you travel try to look for a hotel of-

fering a package deal to capitalize on your

travel investment Many upscale hotels of-

fer credit toward their on-site restaurants

bars or spas when you book in advance

online Hotels in areas such as Napa Valley

or other wine country destinations may

partner with nearby wineries to offer its

guests exclusive deals on tastings and tours

For example The Allison Inn amp Spa in Or-

egonrsquos Willamette Valley offers Lexus

owners the chance to sample three distinc-

tive local wines and receive a complimen-

tary bottle of their favorite The resort also

has an on-site fleet of Lexus vehicles avail-

able for guests to drive eliminating the

need for a rental car

Take the Scenic Route-The great thing

about road trips is that you can skip the

crowded expensive attractions and enjoy

the view from the comfort of your car seat

And all passengers will be happy to spend

more time taking in free scenic sites along

the way Take advantage of natural wonders

and roadside attractionsmdashsuch as New

Yorkrsquos scenic Finger Lakes region or

kitschy Route 66 sitesmdashwhenever possible

With these tips and tricks and a little ad-

vance planning yoursquoll save time and money

while elevating your road trip Find out

more at wwwLexuscomcraftedline

Elevate Your Next Road Trip By Seeking Out Added Value

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 29

AUTO TRENDS

When The Check Engine Light Is On Donrsquot Ignore It

Donrsquot take this lightly One of the most

vital signals of an improperly functioning

vehicle is the check engine light and when

illuminated it alerts the driver to a variety

of existing potential problems Neverthe-

less vehicle checkups

during car care events

throughout the country

reveal that the check en-

gine light is on in nearly

one out of 10 vehicles

Some common malfunc-

tions that can cause the

check engine light to illu-

minate include a faulty

oxygen sensor mass air-

flow sensor or spark

plugs and wires If the light flashes the

condition is more critical and must be

checked immediately to prevent severe

damage which may include catalytic con-

verter damage

ldquoWhen the check engine light comes on it

means that a vehicle system such as the

ignition fuel injection or emission control

is not operating properly even if the vehicle

appears to be running normallyrdquo explained

Rich White executive director Car Care

Council the source for the ldquoBe Car Care

Awarerdquo campaign promoting regular vehi-

cle care maintenance and repair

ldquoA glowing check engine light doesnrsquot

mean you have to immediately pull the car

to the side of the road but it does mean you

should get the car checked out as soon as

possible Ignoring the warning light could

result in costly repairs At the very least the

light could alert you to an engine problem

that is negatively impacting fuel economyrdquo

he added

When scheduling service make sure the

automotive shop that examines your vehicle

has professional technicians who are trained

and certified in OBDII diagnosis and repair

The technician will connect your vehiclersquos

computer system to a diagnostic scan tool

which will indicate why the light was acti-

vated

At the same time the technician can ana-

lyze idle speed throttle response engine

temperature fuel system pressure manifold

vacuum exhaust emission levels and many

other key indicators Once the problem is

fixed the carrsquos computer is reset to initiate

its release process The technician should

then be able to tell you what needs to be

done and discuss potential warranty cover-

age and further testing if necessary

For a free ldquoCar Care Guiderdquo or for further

information visit wwwcarcareorg

Donrsquot be in the dark

about your enginersquos

problem when the check

30 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

Christa Payne Area Manager 614-778-1958

christapayneaolcom Undercoverwearcomchristapayne

Call me to book your Special Girls Night Party

Business Opportunity

Changing Womenrsquos Lives

REGISTER YOUR BUSINESS IN OUR ONLINE BUSINESS DIRECTORY FREE AT WWWURBANTRENDSETTERSCOM UTS BIZ LIST

ARE YOU A TRENDSETTERS

Urban Trendsetters wants to spotlight you and your busi-

ness

Send your us your photo and brief introduction to Sha-

ronurbantrendsetterscom Subject Business Spotlight

SELL YOUR STUFF

UTS Classifieds

All print classified ad will get

FREE placement online

One Week $25 Two Weeks $40 One Month $75 Includes 1 photo up to 500 characters

Call Urban Trendsetters

Today

Your ad could be here for as low as

a $150 investment

Call Urban Trendsetters Today

888-885-5552

Urban Trendsetters Business Directory

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 31

FINANCIAL ADVISOR

Registered Investment Advisory Firm is

currently expanding throughout

Ohio We are in search of Independ-

ent Investment Advisor Representatives

Must be self-motivated professional and

willing to take direction If you have a

financial or insurance back round we

encourage your response We work with

Globally Recognized Money Manag-

ers Strong Ethics and complete transpar-

ency with clients relationships is essen-

tial Please contact Hardiman Invest-

ment Management Inc 614-209-

9748 or submit a resume via e-mail to

FREELANCE WRITERS

Do you love to write Urban

Trendsetters is growing and we

are looking for writers

If you are good writer love con-

necting with people and enjoy relay-

ing empowering information UTS is

the place for you Contact Sharon S

Gordon at 888-885-5552 for more

information or send email to in-

fourbantrendsetterscom

CLASSIFIEDS UTS Online Classifieds The Urban Trendsetters allow our customers the opportunity to submit their classified ads and pay online You may add photos videos and links to your classified ads You may also choose to upload current display ad As with our coupons our classified ads are available in print online via e-blast in our weekly top classified blast as well as front page top classified listing feature on our website

MEDIA SALES

Earn Extra Income for the Holidays

Urban Trendsetters wants to increase your

sales staff We offer a variety of media ser-

vices and we serve many different industries

If you are a professional individual seeking

unlimited income potential give us a call to-

day at 888-885-5552 or email

salesurbantrendsetterscom NO EXPERIENCE NECESSARY

Have you tried that crazy wrap thing

We NEED Distributors NOW The It Works Ultimate Body applicator is a first to market product like NOTHING you have ever seen before The Ultimate Body

Applicator is a all natural non woven cloth that is site specific ANYWHERE you place is its going to TONE TIGHTEN and FIRM in

as little as 45 minutes Reduces the appearance of cellulite and varicose veins No its not water weight loss No it wont come back over

night and YES IT WORKS Donrsquot believe Try if for YOURSELF Call Mykayla Bryant Diamond Director at 937-532-8295

UTS FREE CARD

Ever wondered how your business could

profit from a Pre-Paid Card and the PPC

industry Contact UTS Free today at

614-526-8871 or email

utsfreecardgmailcom

Urban Trendsetters and Career Town Network Host STEM

Virtual Career Fairs

The purpose of this conference is to follow the governments lead in its STEM or Educate to Innovate model Our 4 goals are

1 Bring more awareness and emphasize the importance of in our educa-

tion system and encourage students to pursue degrees and careers in

STEM

2 Create more teachers and educators in the STEM areas

3 Create more diversity and careers in STEM for women and minorities

4 Create and develop relationships between corporations colleges uni-

versities and educators that will provide more positions of internships for

For Registration Vendor and Sponsorship Opportunities and Information

Call 888-885-5552 Email

Sharonurbantrendsetterscom wwwurbantrendsetterscom

Register for Your FREE Career Town Account

March- Celebrating Women of Diversity

AprilmdashHealthcare May-Internship amp Summer Opportunities HBCU

This series of career fairs will allow recruiters and job seekers to interact

one on one from the comfort of office and home Each week is dedicated

Logistics amp Warehouse Professional Healthcare and STEM

Classified Ads

$25 amp up

Your Ad

Could Be

HERE

32 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

Urban Trendsetters is YOUR NEW Online Marketing Department

SECURE YOUR ACCOUNTS TODAY Urban Trendsetters Brand Establisher amp Booster

Call 888-885-5552 for a FREE Consultation

The next most important things to secure for your brand after acquiring your domain name are the account names and profiles

on social media blogs and local directories

We all know that it is optimal to have a domain name that exactly matches your brand name or business name The same is true for

your account names as well as the URLs of your profiles on social media blogs and directories Your accounts on Web

properties are part of your brand presence and so securing your accounts

Establishing your accounts with optimal branding is of great

importance

ALL FOR $799

Page 23: March 2015 Women's History Month

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 23

DIET FREE LIFE PROUD SPONSORS OF THE NEW UTS

FITS amp TRENDY MAGAZINE gave me control of my heart speed I start-

ed by running on a treadmill and then

moved my runs outside I listened to my

body but wasnrsquot afraid to push myself

I saw my doctors regularly to make sure

my heart was functioning at its best My

health care team was stunned by my recov-

ery often calling me a miracle which felt

great But not as good as knowing I was

living healthy tracking and controlling my

blood pressure and taking care of myself

Despite my progress I needed to prove to

myself that I was healthy Since running

had be come my passion I entered the

Marine Corps Marathon With clearance

from my doctor on October 22 2000mdash

eight years after my heart attackmdashI ran

262 miles When I crossed the finish line

I knew my heart attack hadnrsquot defeated or

defined me

I know I was spared My story could have

turned out differently and I am grateful for

this gift of life But do you know what

This could be you Heart disease remains

the leading cause of death in America

If you learn anything from my story I

hope itrsquos that YOU have to take care of

yourself and your heart No one else can

do it for you During American Heart

Month and all through the year make

your heart a priority Know your blood

pressure and keep it in control Donrsquot

smoke Eat less fatty salty and greasy

food and more fruits and vegetables Make

an appointment with your doctor Free

resources and information are available

from Million Hearts at

http1usagov1AU65x6 Take it from

me taking action today could save your

life tomorrow

HeartmdashContinued From Page 22

24 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

BEAUTY AND FASHION TRENDS

Inspiring Beauty 50 Years of Ebony Fashion Fair

The first-ever exhibition on the Ebony

Fashion Fair Inspiring Beauty explores the

50-year history of the charity fashion spec-

tacle that redefined the concepts of beauty

style and empowerment for African Ameri-

cans by examining the history of the show

and its director and producer Eunice W

Johnson

Inspiring Beauty showcases nearly 100 ob-

jects including ensembles and accessories

displayed on fully stylized mannequins to

recreate the runway experience as well as

archival photographs video and Johnsonrsquos

personal effects to tell the full story of these

unparalleled events At the center of this

dynamic show are the stunning gowns

feathered coats and statement designs seen

in the 40 garments selected from a collec-

tion of thousands Johnson amassed in five

decades

Works by designers including Stephen

Burrows Christian Dior Christian La-

croix Bob Mackie Missoni Jean Patou and Sarli illustrate themes of vision inno-

vation and power as exemplified by John-

sonrsquos entrepreneurial spirit flair for fash-

ion and philanthropic goals as co-founder

of Johnson Publishing Company publisher

of Ebony and Jet magazines

Exhibition highlights include garments

from fashion greats such as Valentino

Pierre Cardin and Alexander McQueen

for Givenchy before they reached world-

renowned status An Yves Saint Laurent

lsquoPicassorsquo cocktail dress Nina Ricci even-

ing ensemble of a shirred jumpsuit and ruf-

fle coat Karl Lagerfeld for Chloeacute beaded

gown Vivienne Westwood animal print

evening gown and Emanuel Ungaro two

piece bridal gown are examples of the spec-

tacular trends of fashion and attitude of

style

Developed by the Chicago History Museum

in cooperation with Johnson Publishing

Company Inspiring Beauty offers an un-

precedented multisensory experience to

visitors who have never attended an Ebony

Fashion Fair as well as reconnects those

who experienced it first-hand

TOUR SCHEDULE Museum of Design Atlanta GA

October 18 2014 ndash January 4 2015

Milwaukee Art Museum WI

February 5 2015 ndash May 3 2015

Minnesota History Center St Paul MN

May 22 2015 ndash August 16 2015

Charles H Wright Museum of African

American HIstory Detroit MI

September 18 2015 ndash January 3 2016

Memorial Art Gallery of the University

of Rochester NY

January 30 2016 ndash April 24 2016

Bellevue Arts Museum WA

May 20 2016 ndash August 12 2016

The George Washington University Mu-

seum and The Textile Museum Wash-

ington DC February 10 2017 ndash June 4 2017

Eunice Johnson at work 1970 Photo

courtesy of Johnson Publishing Compa-

Eunice Johnson with designer Yves

Saint Laurent 1972 Photo courtesy of

Johnson Publishing Company LLC

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 25

ldquoMaking pretty faces is my specialty

Sara King

Professional Makeup Artist

614-900-1033 wwwstyleseatcomsarakingbeauty

Special

Events

Free-Lance

Make-Up Parties

BEAUTY amp FASHION TRENDS

Available at DrsquoAndrearsquos Hair Studio

DrsquoAndrea Brown Master Designer

2151 E Dublin Granville Road Suite F

Columbus OH 43229 P 614-636-2298

5 STAR HAIR MAYVEENCOM

Natural Straight

Deep Wave

Curly Wave

Loose Wave

FREE BUSINESS OPPORTUNITY

CALL TODAY

If yoursquore like me yoursquove got a random col-

lection of carrier and essential oils some-

where in your beauty arsenal If yoursquore like

me said random collection of essential and

carrier oils is mostly just sitting there col-

lecting dust and taking up space on your

shelves Many of us aspire to be gung-ho

DIY mixtresses in our down time but life

doesnrsquot always have that in store for us In

fact sometimes we buy products we donrsquot

need and make aspirational plans that wersquore

going to learn how to use them That

doesnrsquot always happen Irsquom here to help

you sift through the clutter

First things first ndash let me introduce you to a

recipe book you should check out ndash Natural

Beauty Alchemy Make Your Own Organic

Cleansers Creams Shampoos Serums

Balms and More Itrsquos written by fabulously

named licensed pharmacist and expert

healthcare professional Fifi M Maacaron

and features more than 100 easy to follow

recipes for skin and body IMO itrsquos pret-

ty light on hair recipes but it offers helpful

and simple recipes for bellas who want to

make their own toner or serum or even per-

fumes from essential oils With permission

from the publisher I got access to a few

exclusive recipes ndash you gotta get the book

for the rest I specifically requested the

breakdown for the ldquo3-in-1 Lazy Blendrdquo ndash

you KNOW I love a good multi-use prod-

uct A DIY multi-use product SOLD

Herersquos the breakdown courtesy of The

Countryman Press

3-in-1 Lazy Blend ndash Makeup Remov-

er Toner amp Night Oil

What could be better than a makeup remov-

er that is also a toner and an anti-aging

night oil all in one bottle This formula

softens the skin and nourishes it While the

composition of jojoba oil is very close to

that of the skinrsquos own lipids and it doesnrsquot

clog pores wheat germ oil is rich in vita-

mins and minerals that prevent aging

Chamomile tea and rose water are extreme-

ly skin friendly and help alongside glycer-

in balance moisture levels Keep this oil-

water mix handy especially when you have

little time and energy left at the end of the

day

INGREDIENTS 2 ounces (60 ml) rose water

1 tablespoon almond oil

1 tablespoon jojoba oil

1 tablespoon wheat germ

1 ounce (30 ml) chamomile tea (at room

temperature)

1 teaspoon glycerin

5 drops vitamin E oil

Note You can substitute witch hazel for

rose water in case of oily skin

INSTRUCTIONS 1 Mix the above ingredients adding one at

a time Shake well and then transfer to a

spray bottle

2 Shake vigorously to disperse oil droplets

before spraying onto a cotton disc or ball

Wipe the face and neck repeating if neces-

sary to remove makeup completely

3 You do not need to rinse or follow with a

toner or night oil because this formula does

it all

4 Store the bottle in a cool place away from

sunlight and heat

Try This DIY Beauty Recipe ndash the 3-in-1 Makeup Remover Toner amp Night Oil

By Patrice Grell Yursik

Founder Afrobellacom

26 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

ARTS AND ENTERTAINMENT

NEW YORK NY and UNIVERSAL CITY Calif ndash The biggest names in en-tertainment will bring the music of the iHeartRadio app to life on Sunday March 29 for the second edition of the iHeartRadio Music Awards hosted by Oscar and Grammy award winning actor and musician Jamie Foxx The event will air live on NBC from 8-11 pm ETPT from the historic Shrine Auditorium in Los Angeles and will be broadcast sim-ultaneously on iHeartMedia stations na-tionwide and across the iHeartRadio

digital music platform

The three hour telecast will truly reflect Americarsquos favorite music and will show-case the yearrsquos most popular artists and songs determined by the iHeartRadio Chart and fan voting through iHeartRa-dio stations nationwide The evening will include performances by Rihanna Iggy Azalea Sam Smith Madonna Ja-son Aldean Jamie Foxx Meghan Trai-nor Jason Derulo Jennifer Hudson Kelly Clarkson Snoop Dogg Nate Ruess Alesso and Florida Georgia Line

along with appearances from Taylor Swift and more This yearrsquos iHeartRa-dio Music Awards will also feature un-

expected collaborations from some of

the top names in music

ldquoThis is the night we celebrate the big-gest songs and artists we played for fans on our iHeartRadio stations across America and on the iHeartRadio app over the past year along with a look at whats coming in 2015rdquo said John Sykes President of Entertainment En-terprises for iHeartMedia Inc ldquoAnd who better to host than both a Grammy win-ning musician and Oscar winning per-former Jamie Foxx This is going to be an amazing star packed Sunday night of

music on NBC

ldquoIrsquom so excited that Jamie Foxx is taking the reins at this yearrsquos iHeart awards He is the perfect choice to lead this extraordinary night of music and celebrity artists said Paul Telegdy President Alternative and Late Night

Programming NBC Entertainment

2014 was such an incredible year for so many artists across different genres so

its great to see them get the recognition they deserve said Tom Poleman Pres-ident of National Programming Platforms for iHeartMedia Whether theyre new to the scene or industry veterans each artists journey is exciting to follow from their first radio spin to their first

iHeartRadio Music Award nomination

The iHeartRadio Music Awards is the night in music where the indus-tryrsquos top artists get to shine in a relaxed and fun atmosphere and celebrate their own achievements as well as those of their peersrdquo said Ian Stewart President of Done +

Dusted Inc

Category finalists for the iHeartRa-dio Music Awards were announced on February 4 with 2014 iHeartRa-dio Innovator Award winner Pharrell Williams making a special appear-ance on NBCrsquos TODAY show to

reveal this yearrsquos Artist of the Year nomi-nees Social voting through iHeartRadio stations nationwide for the Best Lyrics Best Fan Army and Renegade catego-ries will run through Friday March 20 Category finalists (by alphabetical order) are

JAMIE FOXX TO HOST IHEARTRADIO MUSIC AWARDS LIVE ON NBC Sunday March 29 (8-11 PM ETPT)

Rihanna Iggy Azalea Sam Smith Taylor Swift Madonna Jason Aldean Jamie Foxx Meghan Trainor Jason Derulo Jennifer Hud-son Kelly Clarkson Snoop Dogg Nate Ruess Alesso and Florida Georgia Line

Continued on Page 27

Jamie Foxx

Rihanna

Snoop Dogg

Jennifer Hudson

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 27

EVENTS

The Urban Trendsetters List of 2015 Media Sponsorship is GROWING NATIONALLY amp FAST

Events Include but NOT limited to

Whorsquos Who Publishing Book Unveiling Receptions for Atlanta GA other city announcements soon

The African American Male Wellness Walk Atlanta Detroit Washington DC Niagara Falls

2015 Champions of Diversity and Career town Network Career Fair-Columbus OH and Atlanta GA

The African American Film Festival-New York City

FOR MORE INFORMATION ON ADVERTISING SPONSORSHIP OR VENDOR OPPORTUNITIES LOG ONTO WWWURBANTRENDSETTERSCOM EVENTS

CALL Mykayla Bryant or Sharon S Gordon at 888-885-5552

EMAIL mykaylaurbantrendsetterescom or Sharonurbantrendsetterscom

Artist of the Year

Ariana Grande

Iggy Azalea

Luke Bryan

Sam Smith

Taylor Swift Song of the Year

All About That Bass - Meghan Trainor

All of Me - John Legend

Happy - Pharrell Williams

Shake It Off - Taylor Swift

Stay With Me - Sam Smith Best Collaboration

Bang Bang - Jessie J + Ariana Grande + Nicki Minaj

Dark Horse - Katy Perry featuring Juicy J

Fancy - Iggy Azalea featuring Charli XCX

Problem - Ariana Grande featuring Iggy Azalea

Talk Dirty - Jason Derulo featuring 2 Chainz

Best New Artist

Bastille

Cole Swindell

Iggy Azalea

Meghan Trainor

Sam Smith Country Song of the Year

Bartender - Lady Antebellum

Burnin It Down - Jason Aldean

Dirt - Florida Georgia Line

Give Me Back My Hometown - Eric Church

Play It Again - Luke Bryan Hip HopRampB Song of the Year

Dont Tell Em - Jeremih featuring YG

Drunk in Love - Beyonceacute featuring Jay Z

Flawless - Beyonceacute

Loyal - Chris Brown featuring Lil Wayne and Tyga

New Flame - Chris Brown featur-ing Usher and Rick Ross

Dance Song of the Year

Animals - Martin Garrix

Blame - Calvin Harris featuring John Newman

La La La - Naughty Boy featuring Sam Smith

Summer - Calvin Harris

Waves - Mr Probz

Alternative Rock Song of the Year

Come With Me Now - KONGOS

Do I Wanna Know - Arctic Mon-keys

Fever - The Black Keys

Something From Nothing - Foo Fighters

Take Me to Church - Hozier Best Lyrics

All of Me - John Legend

Blank Space - Taylor Swift

Counting Stars - OneRepublic

Habits (Stay High) - Tove Lo

Stay With Me - Sam Smith

Thinking Out Loud - Ed Sheeran

Best Fan Army

5SOSFAM - 5 Seconds of Summer

Arianators - Ariana Grande

Bey Hive - Beyonceacute

Team Breezy - Chris Brown

Sheerios - Ed Sheeran

Church Choir - Eric Church

Directioners - One Direction

Selenators - Selena Gomez

Mendes Army - Shawn Mendes

Swifties - Taylor Swift Renegade Award presented by the All New 2015 Jeep Renegade

Brantley Gilbert

Charli XCX

Hozier

Iggy Azalea

Meghan Trainor

This year the iHeartRadio Music Awards is partnering with the Jeep brand to pre-sent the first-ever ldquoRenegade Awardrdquo The ldquoRenegade Awardrdquo celebrates emerging standout artists who have bro-ken boundaries while staying true to themselves These artists defy conven-tion to create new musical lanes that are distinctly their own They are authentic and passionate with the talent to stretch the limits and do something extraordi-

nary

The iHeartRadio Music Awards will be executive produced by John Sykes Tom Poleman and Liz Kelly of iHeartMedia along with Ian Stewart and Hamish Hamilton of Done and Dusted Inc who will also produce the show for NBC Stu-

dios Hamilton will also direct

Proud partners of this yearrsquos events in-clude the All New 2015 Jeep Renegade

and Taco Bellreg

For breaking news and exclusive iHeartRadio Music Awards content visit iHeartRadiocomawards or follow the social buzz on Twitter Facebook Insta-

gram and Google +

IHeart - Continued From Page 25

ARTS AND ENTERTAINMENT

28 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

TRAVEL TRENDS

FOR VENDOR AND SPONSORSHIP INFORMATION CONTACT SHARON S GORDON 888-885-5552

(NAPSI)mdashFor those looking to take an

upscale road trip but who want to get the

most for their money there are several tips

and tricks to keep in mind when planning a

getaway

Time Your Trip-If your dates are flexible

try traveling to your selected destination

during its off-season Hotels often drop

their rates to attract business when crowds

thin out and you can score a great deal

while avoiding a tourist rush Try a moun-

tain destination before ski season is in full

swing or a famous site such as the Grand

Canyon on a weekday during the school

year

Take Advantage of Luxury Partnerships-

Luxury brands often partner to provide their

customers with added value To take your

road trip up a notch from the moment you

pull out of your driveway a special edition

Crafted Line of vehicles from Lexus comes

equipped with a beautiful two-piece set of

tailor-made Tumi luggage The Lexus

Crafted Line features an Ultra White exteri-

or with Obsidian door handles side mirrors

and grille Eye-catching seats contrast

stitching headrests and door panels are

either two-tone BlackScarlet or Black

Cabernet Models include IS 250 F SPORT

LS 460 F SPORT and GS 350 F SPORT in

RWD and AWD RX 350 AWD F SPORT

and ES 350

The limited edition Tumi duffel bag set was

specifically designed to match the vehicles

for grille-to-trunk coordination Lexus own-

ers can find additional pieces of this origi-

nal luggage set and other exclusive offers at

LexusDriverscom A Meguiarrsquos New Car

Care Kit is also included as another extra

bonus for Crafted Line owners

Search for Package Deals-Regardless of

when you travel try to look for a hotel of-

fering a package deal to capitalize on your

travel investment Many upscale hotels of-

fer credit toward their on-site restaurants

bars or spas when you book in advance

online Hotels in areas such as Napa Valley

or other wine country destinations may

partner with nearby wineries to offer its

guests exclusive deals on tastings and tours

For example The Allison Inn amp Spa in Or-

egonrsquos Willamette Valley offers Lexus

owners the chance to sample three distinc-

tive local wines and receive a complimen-

tary bottle of their favorite The resort also

has an on-site fleet of Lexus vehicles avail-

able for guests to drive eliminating the

need for a rental car

Take the Scenic Route-The great thing

about road trips is that you can skip the

crowded expensive attractions and enjoy

the view from the comfort of your car seat

And all passengers will be happy to spend

more time taking in free scenic sites along

the way Take advantage of natural wonders

and roadside attractionsmdashsuch as New

Yorkrsquos scenic Finger Lakes region or

kitschy Route 66 sitesmdashwhenever possible

With these tips and tricks and a little ad-

vance planning yoursquoll save time and money

while elevating your road trip Find out

more at wwwLexuscomcraftedline

Elevate Your Next Road Trip By Seeking Out Added Value

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 29

AUTO TRENDS

When The Check Engine Light Is On Donrsquot Ignore It

Donrsquot take this lightly One of the most

vital signals of an improperly functioning

vehicle is the check engine light and when

illuminated it alerts the driver to a variety

of existing potential problems Neverthe-

less vehicle checkups

during car care events

throughout the country

reveal that the check en-

gine light is on in nearly

one out of 10 vehicles

Some common malfunc-

tions that can cause the

check engine light to illu-

minate include a faulty

oxygen sensor mass air-

flow sensor or spark

plugs and wires If the light flashes the

condition is more critical and must be

checked immediately to prevent severe

damage which may include catalytic con-

verter damage

ldquoWhen the check engine light comes on it

means that a vehicle system such as the

ignition fuel injection or emission control

is not operating properly even if the vehicle

appears to be running normallyrdquo explained

Rich White executive director Car Care

Council the source for the ldquoBe Car Care

Awarerdquo campaign promoting regular vehi-

cle care maintenance and repair

ldquoA glowing check engine light doesnrsquot

mean you have to immediately pull the car

to the side of the road but it does mean you

should get the car checked out as soon as

possible Ignoring the warning light could

result in costly repairs At the very least the

light could alert you to an engine problem

that is negatively impacting fuel economyrdquo

he added

When scheduling service make sure the

automotive shop that examines your vehicle

has professional technicians who are trained

and certified in OBDII diagnosis and repair

The technician will connect your vehiclersquos

computer system to a diagnostic scan tool

which will indicate why the light was acti-

vated

At the same time the technician can ana-

lyze idle speed throttle response engine

temperature fuel system pressure manifold

vacuum exhaust emission levels and many

other key indicators Once the problem is

fixed the carrsquos computer is reset to initiate

its release process The technician should

then be able to tell you what needs to be

done and discuss potential warranty cover-

age and further testing if necessary

For a free ldquoCar Care Guiderdquo or for further

information visit wwwcarcareorg

Donrsquot be in the dark

about your enginersquos

problem when the check

30 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

Christa Payne Area Manager 614-778-1958

christapayneaolcom Undercoverwearcomchristapayne

Call me to book your Special Girls Night Party

Business Opportunity

Changing Womenrsquos Lives

REGISTER YOUR BUSINESS IN OUR ONLINE BUSINESS DIRECTORY FREE AT WWWURBANTRENDSETTERSCOM UTS BIZ LIST

ARE YOU A TRENDSETTERS

Urban Trendsetters wants to spotlight you and your busi-

ness

Send your us your photo and brief introduction to Sha-

ronurbantrendsetterscom Subject Business Spotlight

SELL YOUR STUFF

UTS Classifieds

All print classified ad will get

FREE placement online

One Week $25 Two Weeks $40 One Month $75 Includes 1 photo up to 500 characters

Call Urban Trendsetters

Today

Your ad could be here for as low as

a $150 investment

Call Urban Trendsetters Today

888-885-5552

Urban Trendsetters Business Directory

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 31

FINANCIAL ADVISOR

Registered Investment Advisory Firm is

currently expanding throughout

Ohio We are in search of Independ-

ent Investment Advisor Representatives

Must be self-motivated professional and

willing to take direction If you have a

financial or insurance back round we

encourage your response We work with

Globally Recognized Money Manag-

ers Strong Ethics and complete transpar-

ency with clients relationships is essen-

tial Please contact Hardiman Invest-

ment Management Inc 614-209-

9748 or submit a resume via e-mail to

FREELANCE WRITERS

Do you love to write Urban

Trendsetters is growing and we

are looking for writers

If you are good writer love con-

necting with people and enjoy relay-

ing empowering information UTS is

the place for you Contact Sharon S

Gordon at 888-885-5552 for more

information or send email to in-

fourbantrendsetterscom

CLASSIFIEDS UTS Online Classifieds The Urban Trendsetters allow our customers the opportunity to submit their classified ads and pay online You may add photos videos and links to your classified ads You may also choose to upload current display ad As with our coupons our classified ads are available in print online via e-blast in our weekly top classified blast as well as front page top classified listing feature on our website

MEDIA SALES

Earn Extra Income for the Holidays

Urban Trendsetters wants to increase your

sales staff We offer a variety of media ser-

vices and we serve many different industries

If you are a professional individual seeking

unlimited income potential give us a call to-

day at 888-885-5552 or email

salesurbantrendsetterscom NO EXPERIENCE NECESSARY

Have you tried that crazy wrap thing

We NEED Distributors NOW The It Works Ultimate Body applicator is a first to market product like NOTHING you have ever seen before The Ultimate Body

Applicator is a all natural non woven cloth that is site specific ANYWHERE you place is its going to TONE TIGHTEN and FIRM in

as little as 45 minutes Reduces the appearance of cellulite and varicose veins No its not water weight loss No it wont come back over

night and YES IT WORKS Donrsquot believe Try if for YOURSELF Call Mykayla Bryant Diamond Director at 937-532-8295

UTS FREE CARD

Ever wondered how your business could

profit from a Pre-Paid Card and the PPC

industry Contact UTS Free today at

614-526-8871 or email

utsfreecardgmailcom

Urban Trendsetters and Career Town Network Host STEM

Virtual Career Fairs

The purpose of this conference is to follow the governments lead in its STEM or Educate to Innovate model Our 4 goals are

1 Bring more awareness and emphasize the importance of in our educa-

tion system and encourage students to pursue degrees and careers in

STEM

2 Create more teachers and educators in the STEM areas

3 Create more diversity and careers in STEM for women and minorities

4 Create and develop relationships between corporations colleges uni-

versities and educators that will provide more positions of internships for

For Registration Vendor and Sponsorship Opportunities and Information

Call 888-885-5552 Email

Sharonurbantrendsetterscom wwwurbantrendsetterscom

Register for Your FREE Career Town Account

March- Celebrating Women of Diversity

AprilmdashHealthcare May-Internship amp Summer Opportunities HBCU

This series of career fairs will allow recruiters and job seekers to interact

one on one from the comfort of office and home Each week is dedicated

Logistics amp Warehouse Professional Healthcare and STEM

Classified Ads

$25 amp up

Your Ad

Could Be

HERE

32 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

Urban Trendsetters is YOUR NEW Online Marketing Department

SECURE YOUR ACCOUNTS TODAY Urban Trendsetters Brand Establisher amp Booster

Call 888-885-5552 for a FREE Consultation

The next most important things to secure for your brand after acquiring your domain name are the account names and profiles

on social media blogs and local directories

We all know that it is optimal to have a domain name that exactly matches your brand name or business name The same is true for

your account names as well as the URLs of your profiles on social media blogs and directories Your accounts on Web

properties are part of your brand presence and so securing your accounts

Establishing your accounts with optimal branding is of great

importance

ALL FOR $799

Page 24: March 2015 Women's History Month

24 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

BEAUTY AND FASHION TRENDS

Inspiring Beauty 50 Years of Ebony Fashion Fair

The first-ever exhibition on the Ebony

Fashion Fair Inspiring Beauty explores the

50-year history of the charity fashion spec-

tacle that redefined the concepts of beauty

style and empowerment for African Ameri-

cans by examining the history of the show

and its director and producer Eunice W

Johnson

Inspiring Beauty showcases nearly 100 ob-

jects including ensembles and accessories

displayed on fully stylized mannequins to

recreate the runway experience as well as

archival photographs video and Johnsonrsquos

personal effects to tell the full story of these

unparalleled events At the center of this

dynamic show are the stunning gowns

feathered coats and statement designs seen

in the 40 garments selected from a collec-

tion of thousands Johnson amassed in five

decades

Works by designers including Stephen

Burrows Christian Dior Christian La-

croix Bob Mackie Missoni Jean Patou and Sarli illustrate themes of vision inno-

vation and power as exemplified by John-

sonrsquos entrepreneurial spirit flair for fash-

ion and philanthropic goals as co-founder

of Johnson Publishing Company publisher

of Ebony and Jet magazines

Exhibition highlights include garments

from fashion greats such as Valentino

Pierre Cardin and Alexander McQueen

for Givenchy before they reached world-

renowned status An Yves Saint Laurent

lsquoPicassorsquo cocktail dress Nina Ricci even-

ing ensemble of a shirred jumpsuit and ruf-

fle coat Karl Lagerfeld for Chloeacute beaded

gown Vivienne Westwood animal print

evening gown and Emanuel Ungaro two

piece bridal gown are examples of the spec-

tacular trends of fashion and attitude of

style

Developed by the Chicago History Museum

in cooperation with Johnson Publishing

Company Inspiring Beauty offers an un-

precedented multisensory experience to

visitors who have never attended an Ebony

Fashion Fair as well as reconnects those

who experienced it first-hand

TOUR SCHEDULE Museum of Design Atlanta GA

October 18 2014 ndash January 4 2015

Milwaukee Art Museum WI

February 5 2015 ndash May 3 2015

Minnesota History Center St Paul MN

May 22 2015 ndash August 16 2015

Charles H Wright Museum of African

American HIstory Detroit MI

September 18 2015 ndash January 3 2016

Memorial Art Gallery of the University

of Rochester NY

January 30 2016 ndash April 24 2016

Bellevue Arts Museum WA

May 20 2016 ndash August 12 2016

The George Washington University Mu-

seum and The Textile Museum Wash-

ington DC February 10 2017 ndash June 4 2017

Eunice Johnson at work 1970 Photo

courtesy of Johnson Publishing Compa-

Eunice Johnson with designer Yves

Saint Laurent 1972 Photo courtesy of

Johnson Publishing Company LLC

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 25

ldquoMaking pretty faces is my specialty

Sara King

Professional Makeup Artist

614-900-1033 wwwstyleseatcomsarakingbeauty

Special

Events

Free-Lance

Make-Up Parties

BEAUTY amp FASHION TRENDS

Available at DrsquoAndrearsquos Hair Studio

DrsquoAndrea Brown Master Designer

2151 E Dublin Granville Road Suite F

Columbus OH 43229 P 614-636-2298

5 STAR HAIR MAYVEENCOM

Natural Straight

Deep Wave

Curly Wave

Loose Wave

FREE BUSINESS OPPORTUNITY

CALL TODAY

If yoursquore like me yoursquove got a random col-

lection of carrier and essential oils some-

where in your beauty arsenal If yoursquore like

me said random collection of essential and

carrier oils is mostly just sitting there col-

lecting dust and taking up space on your

shelves Many of us aspire to be gung-ho

DIY mixtresses in our down time but life

doesnrsquot always have that in store for us In

fact sometimes we buy products we donrsquot

need and make aspirational plans that wersquore

going to learn how to use them That

doesnrsquot always happen Irsquom here to help

you sift through the clutter

First things first ndash let me introduce you to a

recipe book you should check out ndash Natural

Beauty Alchemy Make Your Own Organic

Cleansers Creams Shampoos Serums

Balms and More Itrsquos written by fabulously

named licensed pharmacist and expert

healthcare professional Fifi M Maacaron

and features more than 100 easy to follow

recipes for skin and body IMO itrsquos pret-

ty light on hair recipes but it offers helpful

and simple recipes for bellas who want to

make their own toner or serum or even per-

fumes from essential oils With permission

from the publisher I got access to a few

exclusive recipes ndash you gotta get the book

for the rest I specifically requested the

breakdown for the ldquo3-in-1 Lazy Blendrdquo ndash

you KNOW I love a good multi-use prod-

uct A DIY multi-use product SOLD

Herersquos the breakdown courtesy of The

Countryman Press

3-in-1 Lazy Blend ndash Makeup Remov-

er Toner amp Night Oil

What could be better than a makeup remov-

er that is also a toner and an anti-aging

night oil all in one bottle This formula

softens the skin and nourishes it While the

composition of jojoba oil is very close to

that of the skinrsquos own lipids and it doesnrsquot

clog pores wheat germ oil is rich in vita-

mins and minerals that prevent aging

Chamomile tea and rose water are extreme-

ly skin friendly and help alongside glycer-

in balance moisture levels Keep this oil-

water mix handy especially when you have

little time and energy left at the end of the

day

INGREDIENTS 2 ounces (60 ml) rose water

1 tablespoon almond oil

1 tablespoon jojoba oil

1 tablespoon wheat germ

1 ounce (30 ml) chamomile tea (at room

temperature)

1 teaspoon glycerin

5 drops vitamin E oil

Note You can substitute witch hazel for

rose water in case of oily skin

INSTRUCTIONS 1 Mix the above ingredients adding one at

a time Shake well and then transfer to a

spray bottle

2 Shake vigorously to disperse oil droplets

before spraying onto a cotton disc or ball

Wipe the face and neck repeating if neces-

sary to remove makeup completely

3 You do not need to rinse or follow with a

toner or night oil because this formula does

it all

4 Store the bottle in a cool place away from

sunlight and heat

Try This DIY Beauty Recipe ndash the 3-in-1 Makeup Remover Toner amp Night Oil

By Patrice Grell Yursik

Founder Afrobellacom

26 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

ARTS AND ENTERTAINMENT

NEW YORK NY and UNIVERSAL CITY Calif ndash The biggest names in en-tertainment will bring the music of the iHeartRadio app to life on Sunday March 29 for the second edition of the iHeartRadio Music Awards hosted by Oscar and Grammy award winning actor and musician Jamie Foxx The event will air live on NBC from 8-11 pm ETPT from the historic Shrine Auditorium in Los Angeles and will be broadcast sim-ultaneously on iHeartMedia stations na-tionwide and across the iHeartRadio

digital music platform

The three hour telecast will truly reflect Americarsquos favorite music and will show-case the yearrsquos most popular artists and songs determined by the iHeartRadio Chart and fan voting through iHeartRa-dio stations nationwide The evening will include performances by Rihanna Iggy Azalea Sam Smith Madonna Ja-son Aldean Jamie Foxx Meghan Trai-nor Jason Derulo Jennifer Hudson Kelly Clarkson Snoop Dogg Nate Ruess Alesso and Florida Georgia Line

along with appearances from Taylor Swift and more This yearrsquos iHeartRa-dio Music Awards will also feature un-

expected collaborations from some of

the top names in music

ldquoThis is the night we celebrate the big-gest songs and artists we played for fans on our iHeartRadio stations across America and on the iHeartRadio app over the past year along with a look at whats coming in 2015rdquo said John Sykes President of Entertainment En-terprises for iHeartMedia Inc ldquoAnd who better to host than both a Grammy win-ning musician and Oscar winning per-former Jamie Foxx This is going to be an amazing star packed Sunday night of

music on NBC

ldquoIrsquom so excited that Jamie Foxx is taking the reins at this yearrsquos iHeart awards He is the perfect choice to lead this extraordinary night of music and celebrity artists said Paul Telegdy President Alternative and Late Night

Programming NBC Entertainment

2014 was such an incredible year for so many artists across different genres so

its great to see them get the recognition they deserve said Tom Poleman Pres-ident of National Programming Platforms for iHeartMedia Whether theyre new to the scene or industry veterans each artists journey is exciting to follow from their first radio spin to their first

iHeartRadio Music Award nomination

The iHeartRadio Music Awards is the night in music where the indus-tryrsquos top artists get to shine in a relaxed and fun atmosphere and celebrate their own achievements as well as those of their peersrdquo said Ian Stewart President of Done +

Dusted Inc

Category finalists for the iHeartRa-dio Music Awards were announced on February 4 with 2014 iHeartRa-dio Innovator Award winner Pharrell Williams making a special appear-ance on NBCrsquos TODAY show to

reveal this yearrsquos Artist of the Year nomi-nees Social voting through iHeartRadio stations nationwide for the Best Lyrics Best Fan Army and Renegade catego-ries will run through Friday March 20 Category finalists (by alphabetical order) are

JAMIE FOXX TO HOST IHEARTRADIO MUSIC AWARDS LIVE ON NBC Sunday March 29 (8-11 PM ETPT)

Rihanna Iggy Azalea Sam Smith Taylor Swift Madonna Jason Aldean Jamie Foxx Meghan Trainor Jason Derulo Jennifer Hud-son Kelly Clarkson Snoop Dogg Nate Ruess Alesso and Florida Georgia Line

Continued on Page 27

Jamie Foxx

Rihanna

Snoop Dogg

Jennifer Hudson

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 27

EVENTS

The Urban Trendsetters List of 2015 Media Sponsorship is GROWING NATIONALLY amp FAST

Events Include but NOT limited to

Whorsquos Who Publishing Book Unveiling Receptions for Atlanta GA other city announcements soon

The African American Male Wellness Walk Atlanta Detroit Washington DC Niagara Falls

2015 Champions of Diversity and Career town Network Career Fair-Columbus OH and Atlanta GA

The African American Film Festival-New York City

FOR MORE INFORMATION ON ADVERTISING SPONSORSHIP OR VENDOR OPPORTUNITIES LOG ONTO WWWURBANTRENDSETTERSCOM EVENTS

CALL Mykayla Bryant or Sharon S Gordon at 888-885-5552

EMAIL mykaylaurbantrendsetterescom or Sharonurbantrendsetterscom

Artist of the Year

Ariana Grande

Iggy Azalea

Luke Bryan

Sam Smith

Taylor Swift Song of the Year

All About That Bass - Meghan Trainor

All of Me - John Legend

Happy - Pharrell Williams

Shake It Off - Taylor Swift

Stay With Me - Sam Smith Best Collaboration

Bang Bang - Jessie J + Ariana Grande + Nicki Minaj

Dark Horse - Katy Perry featuring Juicy J

Fancy - Iggy Azalea featuring Charli XCX

Problem - Ariana Grande featuring Iggy Azalea

Talk Dirty - Jason Derulo featuring 2 Chainz

Best New Artist

Bastille

Cole Swindell

Iggy Azalea

Meghan Trainor

Sam Smith Country Song of the Year

Bartender - Lady Antebellum

Burnin It Down - Jason Aldean

Dirt - Florida Georgia Line

Give Me Back My Hometown - Eric Church

Play It Again - Luke Bryan Hip HopRampB Song of the Year

Dont Tell Em - Jeremih featuring YG

Drunk in Love - Beyonceacute featuring Jay Z

Flawless - Beyonceacute

Loyal - Chris Brown featuring Lil Wayne and Tyga

New Flame - Chris Brown featur-ing Usher and Rick Ross

Dance Song of the Year

Animals - Martin Garrix

Blame - Calvin Harris featuring John Newman

La La La - Naughty Boy featuring Sam Smith

Summer - Calvin Harris

Waves - Mr Probz

Alternative Rock Song of the Year

Come With Me Now - KONGOS

Do I Wanna Know - Arctic Mon-keys

Fever - The Black Keys

Something From Nothing - Foo Fighters

Take Me to Church - Hozier Best Lyrics

All of Me - John Legend

Blank Space - Taylor Swift

Counting Stars - OneRepublic

Habits (Stay High) - Tove Lo

Stay With Me - Sam Smith

Thinking Out Loud - Ed Sheeran

Best Fan Army

5SOSFAM - 5 Seconds of Summer

Arianators - Ariana Grande

Bey Hive - Beyonceacute

Team Breezy - Chris Brown

Sheerios - Ed Sheeran

Church Choir - Eric Church

Directioners - One Direction

Selenators - Selena Gomez

Mendes Army - Shawn Mendes

Swifties - Taylor Swift Renegade Award presented by the All New 2015 Jeep Renegade

Brantley Gilbert

Charli XCX

Hozier

Iggy Azalea

Meghan Trainor

This year the iHeartRadio Music Awards is partnering with the Jeep brand to pre-sent the first-ever ldquoRenegade Awardrdquo The ldquoRenegade Awardrdquo celebrates emerging standout artists who have bro-ken boundaries while staying true to themselves These artists defy conven-tion to create new musical lanes that are distinctly their own They are authentic and passionate with the talent to stretch the limits and do something extraordi-

nary

The iHeartRadio Music Awards will be executive produced by John Sykes Tom Poleman and Liz Kelly of iHeartMedia along with Ian Stewart and Hamish Hamilton of Done and Dusted Inc who will also produce the show for NBC Stu-

dios Hamilton will also direct

Proud partners of this yearrsquos events in-clude the All New 2015 Jeep Renegade

and Taco Bellreg

For breaking news and exclusive iHeartRadio Music Awards content visit iHeartRadiocomawards or follow the social buzz on Twitter Facebook Insta-

gram and Google +

IHeart - Continued From Page 25

ARTS AND ENTERTAINMENT

28 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

TRAVEL TRENDS

FOR VENDOR AND SPONSORSHIP INFORMATION CONTACT SHARON S GORDON 888-885-5552

(NAPSI)mdashFor those looking to take an

upscale road trip but who want to get the

most for their money there are several tips

and tricks to keep in mind when planning a

getaway

Time Your Trip-If your dates are flexible

try traveling to your selected destination

during its off-season Hotels often drop

their rates to attract business when crowds

thin out and you can score a great deal

while avoiding a tourist rush Try a moun-

tain destination before ski season is in full

swing or a famous site such as the Grand

Canyon on a weekday during the school

year

Take Advantage of Luxury Partnerships-

Luxury brands often partner to provide their

customers with added value To take your

road trip up a notch from the moment you

pull out of your driveway a special edition

Crafted Line of vehicles from Lexus comes

equipped with a beautiful two-piece set of

tailor-made Tumi luggage The Lexus

Crafted Line features an Ultra White exteri-

or with Obsidian door handles side mirrors

and grille Eye-catching seats contrast

stitching headrests and door panels are

either two-tone BlackScarlet or Black

Cabernet Models include IS 250 F SPORT

LS 460 F SPORT and GS 350 F SPORT in

RWD and AWD RX 350 AWD F SPORT

and ES 350

The limited edition Tumi duffel bag set was

specifically designed to match the vehicles

for grille-to-trunk coordination Lexus own-

ers can find additional pieces of this origi-

nal luggage set and other exclusive offers at

LexusDriverscom A Meguiarrsquos New Car

Care Kit is also included as another extra

bonus for Crafted Line owners

Search for Package Deals-Regardless of

when you travel try to look for a hotel of-

fering a package deal to capitalize on your

travel investment Many upscale hotels of-

fer credit toward their on-site restaurants

bars or spas when you book in advance

online Hotels in areas such as Napa Valley

or other wine country destinations may

partner with nearby wineries to offer its

guests exclusive deals on tastings and tours

For example The Allison Inn amp Spa in Or-

egonrsquos Willamette Valley offers Lexus

owners the chance to sample three distinc-

tive local wines and receive a complimen-

tary bottle of their favorite The resort also

has an on-site fleet of Lexus vehicles avail-

able for guests to drive eliminating the

need for a rental car

Take the Scenic Route-The great thing

about road trips is that you can skip the

crowded expensive attractions and enjoy

the view from the comfort of your car seat

And all passengers will be happy to spend

more time taking in free scenic sites along

the way Take advantage of natural wonders

and roadside attractionsmdashsuch as New

Yorkrsquos scenic Finger Lakes region or

kitschy Route 66 sitesmdashwhenever possible

With these tips and tricks and a little ad-

vance planning yoursquoll save time and money

while elevating your road trip Find out

more at wwwLexuscomcraftedline

Elevate Your Next Road Trip By Seeking Out Added Value

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 29

AUTO TRENDS

When The Check Engine Light Is On Donrsquot Ignore It

Donrsquot take this lightly One of the most

vital signals of an improperly functioning

vehicle is the check engine light and when

illuminated it alerts the driver to a variety

of existing potential problems Neverthe-

less vehicle checkups

during car care events

throughout the country

reveal that the check en-

gine light is on in nearly

one out of 10 vehicles

Some common malfunc-

tions that can cause the

check engine light to illu-

minate include a faulty

oxygen sensor mass air-

flow sensor or spark

plugs and wires If the light flashes the

condition is more critical and must be

checked immediately to prevent severe

damage which may include catalytic con-

verter damage

ldquoWhen the check engine light comes on it

means that a vehicle system such as the

ignition fuel injection or emission control

is not operating properly even if the vehicle

appears to be running normallyrdquo explained

Rich White executive director Car Care

Council the source for the ldquoBe Car Care

Awarerdquo campaign promoting regular vehi-

cle care maintenance and repair

ldquoA glowing check engine light doesnrsquot

mean you have to immediately pull the car

to the side of the road but it does mean you

should get the car checked out as soon as

possible Ignoring the warning light could

result in costly repairs At the very least the

light could alert you to an engine problem

that is negatively impacting fuel economyrdquo

he added

When scheduling service make sure the

automotive shop that examines your vehicle

has professional technicians who are trained

and certified in OBDII diagnosis and repair

The technician will connect your vehiclersquos

computer system to a diagnostic scan tool

which will indicate why the light was acti-

vated

At the same time the technician can ana-

lyze idle speed throttle response engine

temperature fuel system pressure manifold

vacuum exhaust emission levels and many

other key indicators Once the problem is

fixed the carrsquos computer is reset to initiate

its release process The technician should

then be able to tell you what needs to be

done and discuss potential warranty cover-

age and further testing if necessary

For a free ldquoCar Care Guiderdquo or for further

information visit wwwcarcareorg

Donrsquot be in the dark

about your enginersquos

problem when the check

30 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

Christa Payne Area Manager 614-778-1958

christapayneaolcom Undercoverwearcomchristapayne

Call me to book your Special Girls Night Party

Business Opportunity

Changing Womenrsquos Lives

REGISTER YOUR BUSINESS IN OUR ONLINE BUSINESS DIRECTORY FREE AT WWWURBANTRENDSETTERSCOM UTS BIZ LIST

ARE YOU A TRENDSETTERS

Urban Trendsetters wants to spotlight you and your busi-

ness

Send your us your photo and brief introduction to Sha-

ronurbantrendsetterscom Subject Business Spotlight

SELL YOUR STUFF

UTS Classifieds

All print classified ad will get

FREE placement online

One Week $25 Two Weeks $40 One Month $75 Includes 1 photo up to 500 characters

Call Urban Trendsetters

Today

Your ad could be here for as low as

a $150 investment

Call Urban Trendsetters Today

888-885-5552

Urban Trendsetters Business Directory

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 31

FINANCIAL ADVISOR

Registered Investment Advisory Firm is

currently expanding throughout

Ohio We are in search of Independ-

ent Investment Advisor Representatives

Must be self-motivated professional and

willing to take direction If you have a

financial or insurance back round we

encourage your response We work with

Globally Recognized Money Manag-

ers Strong Ethics and complete transpar-

ency with clients relationships is essen-

tial Please contact Hardiman Invest-

ment Management Inc 614-209-

9748 or submit a resume via e-mail to

FREELANCE WRITERS

Do you love to write Urban

Trendsetters is growing and we

are looking for writers

If you are good writer love con-

necting with people and enjoy relay-

ing empowering information UTS is

the place for you Contact Sharon S

Gordon at 888-885-5552 for more

information or send email to in-

fourbantrendsetterscom

CLASSIFIEDS UTS Online Classifieds The Urban Trendsetters allow our customers the opportunity to submit their classified ads and pay online You may add photos videos and links to your classified ads You may also choose to upload current display ad As with our coupons our classified ads are available in print online via e-blast in our weekly top classified blast as well as front page top classified listing feature on our website

MEDIA SALES

Earn Extra Income for the Holidays

Urban Trendsetters wants to increase your

sales staff We offer a variety of media ser-

vices and we serve many different industries

If you are a professional individual seeking

unlimited income potential give us a call to-

day at 888-885-5552 or email

salesurbantrendsetterscom NO EXPERIENCE NECESSARY

Have you tried that crazy wrap thing

We NEED Distributors NOW The It Works Ultimate Body applicator is a first to market product like NOTHING you have ever seen before The Ultimate Body

Applicator is a all natural non woven cloth that is site specific ANYWHERE you place is its going to TONE TIGHTEN and FIRM in

as little as 45 minutes Reduces the appearance of cellulite and varicose veins No its not water weight loss No it wont come back over

night and YES IT WORKS Donrsquot believe Try if for YOURSELF Call Mykayla Bryant Diamond Director at 937-532-8295

UTS FREE CARD

Ever wondered how your business could

profit from a Pre-Paid Card and the PPC

industry Contact UTS Free today at

614-526-8871 or email

utsfreecardgmailcom

Urban Trendsetters and Career Town Network Host STEM

Virtual Career Fairs

The purpose of this conference is to follow the governments lead in its STEM or Educate to Innovate model Our 4 goals are

1 Bring more awareness and emphasize the importance of in our educa-

tion system and encourage students to pursue degrees and careers in

STEM

2 Create more teachers and educators in the STEM areas

3 Create more diversity and careers in STEM for women and minorities

4 Create and develop relationships between corporations colleges uni-

versities and educators that will provide more positions of internships for

For Registration Vendor and Sponsorship Opportunities and Information

Call 888-885-5552 Email

Sharonurbantrendsetterscom wwwurbantrendsetterscom

Register for Your FREE Career Town Account

March- Celebrating Women of Diversity

AprilmdashHealthcare May-Internship amp Summer Opportunities HBCU

This series of career fairs will allow recruiters and job seekers to interact

one on one from the comfort of office and home Each week is dedicated

Logistics amp Warehouse Professional Healthcare and STEM

Classified Ads

$25 amp up

Your Ad

Could Be

HERE

32 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

Urban Trendsetters is YOUR NEW Online Marketing Department

SECURE YOUR ACCOUNTS TODAY Urban Trendsetters Brand Establisher amp Booster

Call 888-885-5552 for a FREE Consultation

The next most important things to secure for your brand after acquiring your domain name are the account names and profiles

on social media blogs and local directories

We all know that it is optimal to have a domain name that exactly matches your brand name or business name The same is true for

your account names as well as the URLs of your profiles on social media blogs and directories Your accounts on Web

properties are part of your brand presence and so securing your accounts

Establishing your accounts with optimal branding is of great

importance

ALL FOR $799

Page 25: March 2015 Women's History Month

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 25

ldquoMaking pretty faces is my specialty

Sara King

Professional Makeup Artist

614-900-1033 wwwstyleseatcomsarakingbeauty

Special

Events

Free-Lance

Make-Up Parties

BEAUTY amp FASHION TRENDS

Available at DrsquoAndrearsquos Hair Studio

DrsquoAndrea Brown Master Designer

2151 E Dublin Granville Road Suite F

Columbus OH 43229 P 614-636-2298

5 STAR HAIR MAYVEENCOM

Natural Straight

Deep Wave

Curly Wave

Loose Wave

FREE BUSINESS OPPORTUNITY

CALL TODAY

If yoursquore like me yoursquove got a random col-

lection of carrier and essential oils some-

where in your beauty arsenal If yoursquore like

me said random collection of essential and

carrier oils is mostly just sitting there col-

lecting dust and taking up space on your

shelves Many of us aspire to be gung-ho

DIY mixtresses in our down time but life

doesnrsquot always have that in store for us In

fact sometimes we buy products we donrsquot

need and make aspirational plans that wersquore

going to learn how to use them That

doesnrsquot always happen Irsquom here to help

you sift through the clutter

First things first ndash let me introduce you to a

recipe book you should check out ndash Natural

Beauty Alchemy Make Your Own Organic

Cleansers Creams Shampoos Serums

Balms and More Itrsquos written by fabulously

named licensed pharmacist and expert

healthcare professional Fifi M Maacaron

and features more than 100 easy to follow

recipes for skin and body IMO itrsquos pret-

ty light on hair recipes but it offers helpful

and simple recipes for bellas who want to

make their own toner or serum or even per-

fumes from essential oils With permission

from the publisher I got access to a few

exclusive recipes ndash you gotta get the book

for the rest I specifically requested the

breakdown for the ldquo3-in-1 Lazy Blendrdquo ndash

you KNOW I love a good multi-use prod-

uct A DIY multi-use product SOLD

Herersquos the breakdown courtesy of The

Countryman Press

3-in-1 Lazy Blend ndash Makeup Remov-

er Toner amp Night Oil

What could be better than a makeup remov-

er that is also a toner and an anti-aging

night oil all in one bottle This formula

softens the skin and nourishes it While the

composition of jojoba oil is very close to

that of the skinrsquos own lipids and it doesnrsquot

clog pores wheat germ oil is rich in vita-

mins and minerals that prevent aging

Chamomile tea and rose water are extreme-

ly skin friendly and help alongside glycer-

in balance moisture levels Keep this oil-

water mix handy especially when you have

little time and energy left at the end of the

day

INGREDIENTS 2 ounces (60 ml) rose water

1 tablespoon almond oil

1 tablespoon jojoba oil

1 tablespoon wheat germ

1 ounce (30 ml) chamomile tea (at room

temperature)

1 teaspoon glycerin

5 drops vitamin E oil

Note You can substitute witch hazel for

rose water in case of oily skin

INSTRUCTIONS 1 Mix the above ingredients adding one at

a time Shake well and then transfer to a

spray bottle

2 Shake vigorously to disperse oil droplets

before spraying onto a cotton disc or ball

Wipe the face and neck repeating if neces-

sary to remove makeup completely

3 You do not need to rinse or follow with a

toner or night oil because this formula does

it all

4 Store the bottle in a cool place away from

sunlight and heat

Try This DIY Beauty Recipe ndash the 3-in-1 Makeup Remover Toner amp Night Oil

By Patrice Grell Yursik

Founder Afrobellacom

26 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

ARTS AND ENTERTAINMENT

NEW YORK NY and UNIVERSAL CITY Calif ndash The biggest names in en-tertainment will bring the music of the iHeartRadio app to life on Sunday March 29 for the second edition of the iHeartRadio Music Awards hosted by Oscar and Grammy award winning actor and musician Jamie Foxx The event will air live on NBC from 8-11 pm ETPT from the historic Shrine Auditorium in Los Angeles and will be broadcast sim-ultaneously on iHeartMedia stations na-tionwide and across the iHeartRadio

digital music platform

The three hour telecast will truly reflect Americarsquos favorite music and will show-case the yearrsquos most popular artists and songs determined by the iHeartRadio Chart and fan voting through iHeartRa-dio stations nationwide The evening will include performances by Rihanna Iggy Azalea Sam Smith Madonna Ja-son Aldean Jamie Foxx Meghan Trai-nor Jason Derulo Jennifer Hudson Kelly Clarkson Snoop Dogg Nate Ruess Alesso and Florida Georgia Line

along with appearances from Taylor Swift and more This yearrsquos iHeartRa-dio Music Awards will also feature un-

expected collaborations from some of

the top names in music

ldquoThis is the night we celebrate the big-gest songs and artists we played for fans on our iHeartRadio stations across America and on the iHeartRadio app over the past year along with a look at whats coming in 2015rdquo said John Sykes President of Entertainment En-terprises for iHeartMedia Inc ldquoAnd who better to host than both a Grammy win-ning musician and Oscar winning per-former Jamie Foxx This is going to be an amazing star packed Sunday night of

music on NBC

ldquoIrsquom so excited that Jamie Foxx is taking the reins at this yearrsquos iHeart awards He is the perfect choice to lead this extraordinary night of music and celebrity artists said Paul Telegdy President Alternative and Late Night

Programming NBC Entertainment

2014 was such an incredible year for so many artists across different genres so

its great to see them get the recognition they deserve said Tom Poleman Pres-ident of National Programming Platforms for iHeartMedia Whether theyre new to the scene or industry veterans each artists journey is exciting to follow from their first radio spin to their first

iHeartRadio Music Award nomination

The iHeartRadio Music Awards is the night in music where the indus-tryrsquos top artists get to shine in a relaxed and fun atmosphere and celebrate their own achievements as well as those of their peersrdquo said Ian Stewart President of Done +

Dusted Inc

Category finalists for the iHeartRa-dio Music Awards were announced on February 4 with 2014 iHeartRa-dio Innovator Award winner Pharrell Williams making a special appear-ance on NBCrsquos TODAY show to

reveal this yearrsquos Artist of the Year nomi-nees Social voting through iHeartRadio stations nationwide for the Best Lyrics Best Fan Army and Renegade catego-ries will run through Friday March 20 Category finalists (by alphabetical order) are

JAMIE FOXX TO HOST IHEARTRADIO MUSIC AWARDS LIVE ON NBC Sunday March 29 (8-11 PM ETPT)

Rihanna Iggy Azalea Sam Smith Taylor Swift Madonna Jason Aldean Jamie Foxx Meghan Trainor Jason Derulo Jennifer Hud-son Kelly Clarkson Snoop Dogg Nate Ruess Alesso and Florida Georgia Line

Continued on Page 27

Jamie Foxx

Rihanna

Snoop Dogg

Jennifer Hudson

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 27

EVENTS

The Urban Trendsetters List of 2015 Media Sponsorship is GROWING NATIONALLY amp FAST

Events Include but NOT limited to

Whorsquos Who Publishing Book Unveiling Receptions for Atlanta GA other city announcements soon

The African American Male Wellness Walk Atlanta Detroit Washington DC Niagara Falls

2015 Champions of Diversity and Career town Network Career Fair-Columbus OH and Atlanta GA

The African American Film Festival-New York City

FOR MORE INFORMATION ON ADVERTISING SPONSORSHIP OR VENDOR OPPORTUNITIES LOG ONTO WWWURBANTRENDSETTERSCOM EVENTS

CALL Mykayla Bryant or Sharon S Gordon at 888-885-5552

EMAIL mykaylaurbantrendsetterescom or Sharonurbantrendsetterscom

Artist of the Year

Ariana Grande

Iggy Azalea

Luke Bryan

Sam Smith

Taylor Swift Song of the Year

All About That Bass - Meghan Trainor

All of Me - John Legend

Happy - Pharrell Williams

Shake It Off - Taylor Swift

Stay With Me - Sam Smith Best Collaboration

Bang Bang - Jessie J + Ariana Grande + Nicki Minaj

Dark Horse - Katy Perry featuring Juicy J

Fancy - Iggy Azalea featuring Charli XCX

Problem - Ariana Grande featuring Iggy Azalea

Talk Dirty - Jason Derulo featuring 2 Chainz

Best New Artist

Bastille

Cole Swindell

Iggy Azalea

Meghan Trainor

Sam Smith Country Song of the Year

Bartender - Lady Antebellum

Burnin It Down - Jason Aldean

Dirt - Florida Georgia Line

Give Me Back My Hometown - Eric Church

Play It Again - Luke Bryan Hip HopRampB Song of the Year

Dont Tell Em - Jeremih featuring YG

Drunk in Love - Beyonceacute featuring Jay Z

Flawless - Beyonceacute

Loyal - Chris Brown featuring Lil Wayne and Tyga

New Flame - Chris Brown featur-ing Usher and Rick Ross

Dance Song of the Year

Animals - Martin Garrix

Blame - Calvin Harris featuring John Newman

La La La - Naughty Boy featuring Sam Smith

Summer - Calvin Harris

Waves - Mr Probz

Alternative Rock Song of the Year

Come With Me Now - KONGOS

Do I Wanna Know - Arctic Mon-keys

Fever - The Black Keys

Something From Nothing - Foo Fighters

Take Me to Church - Hozier Best Lyrics

All of Me - John Legend

Blank Space - Taylor Swift

Counting Stars - OneRepublic

Habits (Stay High) - Tove Lo

Stay With Me - Sam Smith

Thinking Out Loud - Ed Sheeran

Best Fan Army

5SOSFAM - 5 Seconds of Summer

Arianators - Ariana Grande

Bey Hive - Beyonceacute

Team Breezy - Chris Brown

Sheerios - Ed Sheeran

Church Choir - Eric Church

Directioners - One Direction

Selenators - Selena Gomez

Mendes Army - Shawn Mendes

Swifties - Taylor Swift Renegade Award presented by the All New 2015 Jeep Renegade

Brantley Gilbert

Charli XCX

Hozier

Iggy Azalea

Meghan Trainor

This year the iHeartRadio Music Awards is partnering with the Jeep brand to pre-sent the first-ever ldquoRenegade Awardrdquo The ldquoRenegade Awardrdquo celebrates emerging standout artists who have bro-ken boundaries while staying true to themselves These artists defy conven-tion to create new musical lanes that are distinctly their own They are authentic and passionate with the talent to stretch the limits and do something extraordi-

nary

The iHeartRadio Music Awards will be executive produced by John Sykes Tom Poleman and Liz Kelly of iHeartMedia along with Ian Stewart and Hamish Hamilton of Done and Dusted Inc who will also produce the show for NBC Stu-

dios Hamilton will also direct

Proud partners of this yearrsquos events in-clude the All New 2015 Jeep Renegade

and Taco Bellreg

For breaking news and exclusive iHeartRadio Music Awards content visit iHeartRadiocomawards or follow the social buzz on Twitter Facebook Insta-

gram and Google +

IHeart - Continued From Page 25

ARTS AND ENTERTAINMENT

28 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

TRAVEL TRENDS

FOR VENDOR AND SPONSORSHIP INFORMATION CONTACT SHARON S GORDON 888-885-5552

(NAPSI)mdashFor those looking to take an

upscale road trip but who want to get the

most for their money there are several tips

and tricks to keep in mind when planning a

getaway

Time Your Trip-If your dates are flexible

try traveling to your selected destination

during its off-season Hotels often drop

their rates to attract business when crowds

thin out and you can score a great deal

while avoiding a tourist rush Try a moun-

tain destination before ski season is in full

swing or a famous site such as the Grand

Canyon on a weekday during the school

year

Take Advantage of Luxury Partnerships-

Luxury brands often partner to provide their

customers with added value To take your

road trip up a notch from the moment you

pull out of your driveway a special edition

Crafted Line of vehicles from Lexus comes

equipped with a beautiful two-piece set of

tailor-made Tumi luggage The Lexus

Crafted Line features an Ultra White exteri-

or with Obsidian door handles side mirrors

and grille Eye-catching seats contrast

stitching headrests and door panels are

either two-tone BlackScarlet or Black

Cabernet Models include IS 250 F SPORT

LS 460 F SPORT and GS 350 F SPORT in

RWD and AWD RX 350 AWD F SPORT

and ES 350

The limited edition Tumi duffel bag set was

specifically designed to match the vehicles

for grille-to-trunk coordination Lexus own-

ers can find additional pieces of this origi-

nal luggage set and other exclusive offers at

LexusDriverscom A Meguiarrsquos New Car

Care Kit is also included as another extra

bonus for Crafted Line owners

Search for Package Deals-Regardless of

when you travel try to look for a hotel of-

fering a package deal to capitalize on your

travel investment Many upscale hotels of-

fer credit toward their on-site restaurants

bars or spas when you book in advance

online Hotels in areas such as Napa Valley

or other wine country destinations may

partner with nearby wineries to offer its

guests exclusive deals on tastings and tours

For example The Allison Inn amp Spa in Or-

egonrsquos Willamette Valley offers Lexus

owners the chance to sample three distinc-

tive local wines and receive a complimen-

tary bottle of their favorite The resort also

has an on-site fleet of Lexus vehicles avail-

able for guests to drive eliminating the

need for a rental car

Take the Scenic Route-The great thing

about road trips is that you can skip the

crowded expensive attractions and enjoy

the view from the comfort of your car seat

And all passengers will be happy to spend

more time taking in free scenic sites along

the way Take advantage of natural wonders

and roadside attractionsmdashsuch as New

Yorkrsquos scenic Finger Lakes region or

kitschy Route 66 sitesmdashwhenever possible

With these tips and tricks and a little ad-

vance planning yoursquoll save time and money

while elevating your road trip Find out

more at wwwLexuscomcraftedline

Elevate Your Next Road Trip By Seeking Out Added Value

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 29

AUTO TRENDS

When The Check Engine Light Is On Donrsquot Ignore It

Donrsquot take this lightly One of the most

vital signals of an improperly functioning

vehicle is the check engine light and when

illuminated it alerts the driver to a variety

of existing potential problems Neverthe-

less vehicle checkups

during car care events

throughout the country

reveal that the check en-

gine light is on in nearly

one out of 10 vehicles

Some common malfunc-

tions that can cause the

check engine light to illu-

minate include a faulty

oxygen sensor mass air-

flow sensor or spark

plugs and wires If the light flashes the

condition is more critical and must be

checked immediately to prevent severe

damage which may include catalytic con-

verter damage

ldquoWhen the check engine light comes on it

means that a vehicle system such as the

ignition fuel injection or emission control

is not operating properly even if the vehicle

appears to be running normallyrdquo explained

Rich White executive director Car Care

Council the source for the ldquoBe Car Care

Awarerdquo campaign promoting regular vehi-

cle care maintenance and repair

ldquoA glowing check engine light doesnrsquot

mean you have to immediately pull the car

to the side of the road but it does mean you

should get the car checked out as soon as

possible Ignoring the warning light could

result in costly repairs At the very least the

light could alert you to an engine problem

that is negatively impacting fuel economyrdquo

he added

When scheduling service make sure the

automotive shop that examines your vehicle

has professional technicians who are trained

and certified in OBDII diagnosis and repair

The technician will connect your vehiclersquos

computer system to a diagnostic scan tool

which will indicate why the light was acti-

vated

At the same time the technician can ana-

lyze idle speed throttle response engine

temperature fuel system pressure manifold

vacuum exhaust emission levels and many

other key indicators Once the problem is

fixed the carrsquos computer is reset to initiate

its release process The technician should

then be able to tell you what needs to be

done and discuss potential warranty cover-

age and further testing if necessary

For a free ldquoCar Care Guiderdquo or for further

information visit wwwcarcareorg

Donrsquot be in the dark

about your enginersquos

problem when the check

30 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

Christa Payne Area Manager 614-778-1958

christapayneaolcom Undercoverwearcomchristapayne

Call me to book your Special Girls Night Party

Business Opportunity

Changing Womenrsquos Lives

REGISTER YOUR BUSINESS IN OUR ONLINE BUSINESS DIRECTORY FREE AT WWWURBANTRENDSETTERSCOM UTS BIZ LIST

ARE YOU A TRENDSETTERS

Urban Trendsetters wants to spotlight you and your busi-

ness

Send your us your photo and brief introduction to Sha-

ronurbantrendsetterscom Subject Business Spotlight

SELL YOUR STUFF

UTS Classifieds

All print classified ad will get

FREE placement online

One Week $25 Two Weeks $40 One Month $75 Includes 1 photo up to 500 characters

Call Urban Trendsetters

Today

Your ad could be here for as low as

a $150 investment

Call Urban Trendsetters Today

888-885-5552

Urban Trendsetters Business Directory

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 31

FINANCIAL ADVISOR

Registered Investment Advisory Firm is

currently expanding throughout

Ohio We are in search of Independ-

ent Investment Advisor Representatives

Must be self-motivated professional and

willing to take direction If you have a

financial or insurance back round we

encourage your response We work with

Globally Recognized Money Manag-

ers Strong Ethics and complete transpar-

ency with clients relationships is essen-

tial Please contact Hardiman Invest-

ment Management Inc 614-209-

9748 or submit a resume via e-mail to

FREELANCE WRITERS

Do you love to write Urban

Trendsetters is growing and we

are looking for writers

If you are good writer love con-

necting with people and enjoy relay-

ing empowering information UTS is

the place for you Contact Sharon S

Gordon at 888-885-5552 for more

information or send email to in-

fourbantrendsetterscom

CLASSIFIEDS UTS Online Classifieds The Urban Trendsetters allow our customers the opportunity to submit their classified ads and pay online You may add photos videos and links to your classified ads You may also choose to upload current display ad As with our coupons our classified ads are available in print online via e-blast in our weekly top classified blast as well as front page top classified listing feature on our website

MEDIA SALES

Earn Extra Income for the Holidays

Urban Trendsetters wants to increase your

sales staff We offer a variety of media ser-

vices and we serve many different industries

If you are a professional individual seeking

unlimited income potential give us a call to-

day at 888-885-5552 or email

salesurbantrendsetterscom NO EXPERIENCE NECESSARY

Have you tried that crazy wrap thing

We NEED Distributors NOW The It Works Ultimate Body applicator is a first to market product like NOTHING you have ever seen before The Ultimate Body

Applicator is a all natural non woven cloth that is site specific ANYWHERE you place is its going to TONE TIGHTEN and FIRM in

as little as 45 minutes Reduces the appearance of cellulite and varicose veins No its not water weight loss No it wont come back over

night and YES IT WORKS Donrsquot believe Try if for YOURSELF Call Mykayla Bryant Diamond Director at 937-532-8295

UTS FREE CARD

Ever wondered how your business could

profit from a Pre-Paid Card and the PPC

industry Contact UTS Free today at

614-526-8871 or email

utsfreecardgmailcom

Urban Trendsetters and Career Town Network Host STEM

Virtual Career Fairs

The purpose of this conference is to follow the governments lead in its STEM or Educate to Innovate model Our 4 goals are

1 Bring more awareness and emphasize the importance of in our educa-

tion system and encourage students to pursue degrees and careers in

STEM

2 Create more teachers and educators in the STEM areas

3 Create more diversity and careers in STEM for women and minorities

4 Create and develop relationships between corporations colleges uni-

versities and educators that will provide more positions of internships for

For Registration Vendor and Sponsorship Opportunities and Information

Call 888-885-5552 Email

Sharonurbantrendsetterscom wwwurbantrendsetterscom

Register for Your FREE Career Town Account

March- Celebrating Women of Diversity

AprilmdashHealthcare May-Internship amp Summer Opportunities HBCU

This series of career fairs will allow recruiters and job seekers to interact

one on one from the comfort of office and home Each week is dedicated

Logistics amp Warehouse Professional Healthcare and STEM

Classified Ads

$25 amp up

Your Ad

Could Be

HERE

32 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

Urban Trendsetters is YOUR NEW Online Marketing Department

SECURE YOUR ACCOUNTS TODAY Urban Trendsetters Brand Establisher amp Booster

Call 888-885-5552 for a FREE Consultation

The next most important things to secure for your brand after acquiring your domain name are the account names and profiles

on social media blogs and local directories

We all know that it is optimal to have a domain name that exactly matches your brand name or business name The same is true for

your account names as well as the URLs of your profiles on social media blogs and directories Your accounts on Web

properties are part of your brand presence and so securing your accounts

Establishing your accounts with optimal branding is of great

importance

ALL FOR $799

Page 26: March 2015 Women's History Month

26 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

ARTS AND ENTERTAINMENT

NEW YORK NY and UNIVERSAL CITY Calif ndash The biggest names in en-tertainment will bring the music of the iHeartRadio app to life on Sunday March 29 for the second edition of the iHeartRadio Music Awards hosted by Oscar and Grammy award winning actor and musician Jamie Foxx The event will air live on NBC from 8-11 pm ETPT from the historic Shrine Auditorium in Los Angeles and will be broadcast sim-ultaneously on iHeartMedia stations na-tionwide and across the iHeartRadio

digital music platform

The three hour telecast will truly reflect Americarsquos favorite music and will show-case the yearrsquos most popular artists and songs determined by the iHeartRadio Chart and fan voting through iHeartRa-dio stations nationwide The evening will include performances by Rihanna Iggy Azalea Sam Smith Madonna Ja-son Aldean Jamie Foxx Meghan Trai-nor Jason Derulo Jennifer Hudson Kelly Clarkson Snoop Dogg Nate Ruess Alesso and Florida Georgia Line

along with appearances from Taylor Swift and more This yearrsquos iHeartRa-dio Music Awards will also feature un-

expected collaborations from some of

the top names in music

ldquoThis is the night we celebrate the big-gest songs and artists we played for fans on our iHeartRadio stations across America and on the iHeartRadio app over the past year along with a look at whats coming in 2015rdquo said John Sykes President of Entertainment En-terprises for iHeartMedia Inc ldquoAnd who better to host than both a Grammy win-ning musician and Oscar winning per-former Jamie Foxx This is going to be an amazing star packed Sunday night of

music on NBC

ldquoIrsquom so excited that Jamie Foxx is taking the reins at this yearrsquos iHeart awards He is the perfect choice to lead this extraordinary night of music and celebrity artists said Paul Telegdy President Alternative and Late Night

Programming NBC Entertainment

2014 was such an incredible year for so many artists across different genres so

its great to see them get the recognition they deserve said Tom Poleman Pres-ident of National Programming Platforms for iHeartMedia Whether theyre new to the scene or industry veterans each artists journey is exciting to follow from their first radio spin to their first

iHeartRadio Music Award nomination

The iHeartRadio Music Awards is the night in music where the indus-tryrsquos top artists get to shine in a relaxed and fun atmosphere and celebrate their own achievements as well as those of their peersrdquo said Ian Stewart President of Done +

Dusted Inc

Category finalists for the iHeartRa-dio Music Awards were announced on February 4 with 2014 iHeartRa-dio Innovator Award winner Pharrell Williams making a special appear-ance on NBCrsquos TODAY show to

reveal this yearrsquos Artist of the Year nomi-nees Social voting through iHeartRadio stations nationwide for the Best Lyrics Best Fan Army and Renegade catego-ries will run through Friday March 20 Category finalists (by alphabetical order) are

JAMIE FOXX TO HOST IHEARTRADIO MUSIC AWARDS LIVE ON NBC Sunday March 29 (8-11 PM ETPT)

Rihanna Iggy Azalea Sam Smith Taylor Swift Madonna Jason Aldean Jamie Foxx Meghan Trainor Jason Derulo Jennifer Hud-son Kelly Clarkson Snoop Dogg Nate Ruess Alesso and Florida Georgia Line

Continued on Page 27

Jamie Foxx

Rihanna

Snoop Dogg

Jennifer Hudson

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 27

EVENTS

The Urban Trendsetters List of 2015 Media Sponsorship is GROWING NATIONALLY amp FAST

Events Include but NOT limited to

Whorsquos Who Publishing Book Unveiling Receptions for Atlanta GA other city announcements soon

The African American Male Wellness Walk Atlanta Detroit Washington DC Niagara Falls

2015 Champions of Diversity and Career town Network Career Fair-Columbus OH and Atlanta GA

The African American Film Festival-New York City

FOR MORE INFORMATION ON ADVERTISING SPONSORSHIP OR VENDOR OPPORTUNITIES LOG ONTO WWWURBANTRENDSETTERSCOM EVENTS

CALL Mykayla Bryant or Sharon S Gordon at 888-885-5552

EMAIL mykaylaurbantrendsetterescom or Sharonurbantrendsetterscom

Artist of the Year

Ariana Grande

Iggy Azalea

Luke Bryan

Sam Smith

Taylor Swift Song of the Year

All About That Bass - Meghan Trainor

All of Me - John Legend

Happy - Pharrell Williams

Shake It Off - Taylor Swift

Stay With Me - Sam Smith Best Collaboration

Bang Bang - Jessie J + Ariana Grande + Nicki Minaj

Dark Horse - Katy Perry featuring Juicy J

Fancy - Iggy Azalea featuring Charli XCX

Problem - Ariana Grande featuring Iggy Azalea

Talk Dirty - Jason Derulo featuring 2 Chainz

Best New Artist

Bastille

Cole Swindell

Iggy Azalea

Meghan Trainor

Sam Smith Country Song of the Year

Bartender - Lady Antebellum

Burnin It Down - Jason Aldean

Dirt - Florida Georgia Line

Give Me Back My Hometown - Eric Church

Play It Again - Luke Bryan Hip HopRampB Song of the Year

Dont Tell Em - Jeremih featuring YG

Drunk in Love - Beyonceacute featuring Jay Z

Flawless - Beyonceacute

Loyal - Chris Brown featuring Lil Wayne and Tyga

New Flame - Chris Brown featur-ing Usher and Rick Ross

Dance Song of the Year

Animals - Martin Garrix

Blame - Calvin Harris featuring John Newman

La La La - Naughty Boy featuring Sam Smith

Summer - Calvin Harris

Waves - Mr Probz

Alternative Rock Song of the Year

Come With Me Now - KONGOS

Do I Wanna Know - Arctic Mon-keys

Fever - The Black Keys

Something From Nothing - Foo Fighters

Take Me to Church - Hozier Best Lyrics

All of Me - John Legend

Blank Space - Taylor Swift

Counting Stars - OneRepublic

Habits (Stay High) - Tove Lo

Stay With Me - Sam Smith

Thinking Out Loud - Ed Sheeran

Best Fan Army

5SOSFAM - 5 Seconds of Summer

Arianators - Ariana Grande

Bey Hive - Beyonceacute

Team Breezy - Chris Brown

Sheerios - Ed Sheeran

Church Choir - Eric Church

Directioners - One Direction

Selenators - Selena Gomez

Mendes Army - Shawn Mendes

Swifties - Taylor Swift Renegade Award presented by the All New 2015 Jeep Renegade

Brantley Gilbert

Charli XCX

Hozier

Iggy Azalea

Meghan Trainor

This year the iHeartRadio Music Awards is partnering with the Jeep brand to pre-sent the first-ever ldquoRenegade Awardrdquo The ldquoRenegade Awardrdquo celebrates emerging standout artists who have bro-ken boundaries while staying true to themselves These artists defy conven-tion to create new musical lanes that are distinctly their own They are authentic and passionate with the talent to stretch the limits and do something extraordi-

nary

The iHeartRadio Music Awards will be executive produced by John Sykes Tom Poleman and Liz Kelly of iHeartMedia along with Ian Stewart and Hamish Hamilton of Done and Dusted Inc who will also produce the show for NBC Stu-

dios Hamilton will also direct

Proud partners of this yearrsquos events in-clude the All New 2015 Jeep Renegade

and Taco Bellreg

For breaking news and exclusive iHeartRadio Music Awards content visit iHeartRadiocomawards or follow the social buzz on Twitter Facebook Insta-

gram and Google +

IHeart - Continued From Page 25

ARTS AND ENTERTAINMENT

28 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

TRAVEL TRENDS

FOR VENDOR AND SPONSORSHIP INFORMATION CONTACT SHARON S GORDON 888-885-5552

(NAPSI)mdashFor those looking to take an

upscale road trip but who want to get the

most for their money there are several tips

and tricks to keep in mind when planning a

getaway

Time Your Trip-If your dates are flexible

try traveling to your selected destination

during its off-season Hotels often drop

their rates to attract business when crowds

thin out and you can score a great deal

while avoiding a tourist rush Try a moun-

tain destination before ski season is in full

swing or a famous site such as the Grand

Canyon on a weekday during the school

year

Take Advantage of Luxury Partnerships-

Luxury brands often partner to provide their

customers with added value To take your

road trip up a notch from the moment you

pull out of your driveway a special edition

Crafted Line of vehicles from Lexus comes

equipped with a beautiful two-piece set of

tailor-made Tumi luggage The Lexus

Crafted Line features an Ultra White exteri-

or with Obsidian door handles side mirrors

and grille Eye-catching seats contrast

stitching headrests and door panels are

either two-tone BlackScarlet or Black

Cabernet Models include IS 250 F SPORT

LS 460 F SPORT and GS 350 F SPORT in

RWD and AWD RX 350 AWD F SPORT

and ES 350

The limited edition Tumi duffel bag set was

specifically designed to match the vehicles

for grille-to-trunk coordination Lexus own-

ers can find additional pieces of this origi-

nal luggage set and other exclusive offers at

LexusDriverscom A Meguiarrsquos New Car

Care Kit is also included as another extra

bonus for Crafted Line owners

Search for Package Deals-Regardless of

when you travel try to look for a hotel of-

fering a package deal to capitalize on your

travel investment Many upscale hotels of-

fer credit toward their on-site restaurants

bars or spas when you book in advance

online Hotels in areas such as Napa Valley

or other wine country destinations may

partner with nearby wineries to offer its

guests exclusive deals on tastings and tours

For example The Allison Inn amp Spa in Or-

egonrsquos Willamette Valley offers Lexus

owners the chance to sample three distinc-

tive local wines and receive a complimen-

tary bottle of their favorite The resort also

has an on-site fleet of Lexus vehicles avail-

able for guests to drive eliminating the

need for a rental car

Take the Scenic Route-The great thing

about road trips is that you can skip the

crowded expensive attractions and enjoy

the view from the comfort of your car seat

And all passengers will be happy to spend

more time taking in free scenic sites along

the way Take advantage of natural wonders

and roadside attractionsmdashsuch as New

Yorkrsquos scenic Finger Lakes region or

kitschy Route 66 sitesmdashwhenever possible

With these tips and tricks and a little ad-

vance planning yoursquoll save time and money

while elevating your road trip Find out

more at wwwLexuscomcraftedline

Elevate Your Next Road Trip By Seeking Out Added Value

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 29

AUTO TRENDS

When The Check Engine Light Is On Donrsquot Ignore It

Donrsquot take this lightly One of the most

vital signals of an improperly functioning

vehicle is the check engine light and when

illuminated it alerts the driver to a variety

of existing potential problems Neverthe-

less vehicle checkups

during car care events

throughout the country

reveal that the check en-

gine light is on in nearly

one out of 10 vehicles

Some common malfunc-

tions that can cause the

check engine light to illu-

minate include a faulty

oxygen sensor mass air-

flow sensor or spark

plugs and wires If the light flashes the

condition is more critical and must be

checked immediately to prevent severe

damage which may include catalytic con-

verter damage

ldquoWhen the check engine light comes on it

means that a vehicle system such as the

ignition fuel injection or emission control

is not operating properly even if the vehicle

appears to be running normallyrdquo explained

Rich White executive director Car Care

Council the source for the ldquoBe Car Care

Awarerdquo campaign promoting regular vehi-

cle care maintenance and repair

ldquoA glowing check engine light doesnrsquot

mean you have to immediately pull the car

to the side of the road but it does mean you

should get the car checked out as soon as

possible Ignoring the warning light could

result in costly repairs At the very least the

light could alert you to an engine problem

that is negatively impacting fuel economyrdquo

he added

When scheduling service make sure the

automotive shop that examines your vehicle

has professional technicians who are trained

and certified in OBDII diagnosis and repair

The technician will connect your vehiclersquos

computer system to a diagnostic scan tool

which will indicate why the light was acti-

vated

At the same time the technician can ana-

lyze idle speed throttle response engine

temperature fuel system pressure manifold

vacuum exhaust emission levels and many

other key indicators Once the problem is

fixed the carrsquos computer is reset to initiate

its release process The technician should

then be able to tell you what needs to be

done and discuss potential warranty cover-

age and further testing if necessary

For a free ldquoCar Care Guiderdquo or for further

information visit wwwcarcareorg

Donrsquot be in the dark

about your enginersquos

problem when the check

30 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

Christa Payne Area Manager 614-778-1958

christapayneaolcom Undercoverwearcomchristapayne

Call me to book your Special Girls Night Party

Business Opportunity

Changing Womenrsquos Lives

REGISTER YOUR BUSINESS IN OUR ONLINE BUSINESS DIRECTORY FREE AT WWWURBANTRENDSETTERSCOM UTS BIZ LIST

ARE YOU A TRENDSETTERS

Urban Trendsetters wants to spotlight you and your busi-

ness

Send your us your photo and brief introduction to Sha-

ronurbantrendsetterscom Subject Business Spotlight

SELL YOUR STUFF

UTS Classifieds

All print classified ad will get

FREE placement online

One Week $25 Two Weeks $40 One Month $75 Includes 1 photo up to 500 characters

Call Urban Trendsetters

Today

Your ad could be here for as low as

a $150 investment

Call Urban Trendsetters Today

888-885-5552

Urban Trendsetters Business Directory

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 31

FINANCIAL ADVISOR

Registered Investment Advisory Firm is

currently expanding throughout

Ohio We are in search of Independ-

ent Investment Advisor Representatives

Must be self-motivated professional and

willing to take direction If you have a

financial or insurance back round we

encourage your response We work with

Globally Recognized Money Manag-

ers Strong Ethics and complete transpar-

ency with clients relationships is essen-

tial Please contact Hardiman Invest-

ment Management Inc 614-209-

9748 or submit a resume via e-mail to

FREELANCE WRITERS

Do you love to write Urban

Trendsetters is growing and we

are looking for writers

If you are good writer love con-

necting with people and enjoy relay-

ing empowering information UTS is

the place for you Contact Sharon S

Gordon at 888-885-5552 for more

information or send email to in-

fourbantrendsetterscom

CLASSIFIEDS UTS Online Classifieds The Urban Trendsetters allow our customers the opportunity to submit their classified ads and pay online You may add photos videos and links to your classified ads You may also choose to upload current display ad As with our coupons our classified ads are available in print online via e-blast in our weekly top classified blast as well as front page top classified listing feature on our website

MEDIA SALES

Earn Extra Income for the Holidays

Urban Trendsetters wants to increase your

sales staff We offer a variety of media ser-

vices and we serve many different industries

If you are a professional individual seeking

unlimited income potential give us a call to-

day at 888-885-5552 or email

salesurbantrendsetterscom NO EXPERIENCE NECESSARY

Have you tried that crazy wrap thing

We NEED Distributors NOW The It Works Ultimate Body applicator is a first to market product like NOTHING you have ever seen before The Ultimate Body

Applicator is a all natural non woven cloth that is site specific ANYWHERE you place is its going to TONE TIGHTEN and FIRM in

as little as 45 minutes Reduces the appearance of cellulite and varicose veins No its not water weight loss No it wont come back over

night and YES IT WORKS Donrsquot believe Try if for YOURSELF Call Mykayla Bryant Diamond Director at 937-532-8295

UTS FREE CARD

Ever wondered how your business could

profit from a Pre-Paid Card and the PPC

industry Contact UTS Free today at

614-526-8871 or email

utsfreecardgmailcom

Urban Trendsetters and Career Town Network Host STEM

Virtual Career Fairs

The purpose of this conference is to follow the governments lead in its STEM or Educate to Innovate model Our 4 goals are

1 Bring more awareness and emphasize the importance of in our educa-

tion system and encourage students to pursue degrees and careers in

STEM

2 Create more teachers and educators in the STEM areas

3 Create more diversity and careers in STEM for women and minorities

4 Create and develop relationships between corporations colleges uni-

versities and educators that will provide more positions of internships for

For Registration Vendor and Sponsorship Opportunities and Information

Call 888-885-5552 Email

Sharonurbantrendsetterscom wwwurbantrendsetterscom

Register for Your FREE Career Town Account

March- Celebrating Women of Diversity

AprilmdashHealthcare May-Internship amp Summer Opportunities HBCU

This series of career fairs will allow recruiters and job seekers to interact

one on one from the comfort of office and home Each week is dedicated

Logistics amp Warehouse Professional Healthcare and STEM

Classified Ads

$25 amp up

Your Ad

Could Be

HERE

32 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

Urban Trendsetters is YOUR NEW Online Marketing Department

SECURE YOUR ACCOUNTS TODAY Urban Trendsetters Brand Establisher amp Booster

Call 888-885-5552 for a FREE Consultation

The next most important things to secure for your brand after acquiring your domain name are the account names and profiles

on social media blogs and local directories

We all know that it is optimal to have a domain name that exactly matches your brand name or business name The same is true for

your account names as well as the URLs of your profiles on social media blogs and directories Your accounts on Web

properties are part of your brand presence and so securing your accounts

Establishing your accounts with optimal branding is of great

importance

ALL FOR $799

Page 27: March 2015 Women's History Month

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 27

EVENTS

The Urban Trendsetters List of 2015 Media Sponsorship is GROWING NATIONALLY amp FAST

Events Include but NOT limited to

Whorsquos Who Publishing Book Unveiling Receptions for Atlanta GA other city announcements soon

The African American Male Wellness Walk Atlanta Detroit Washington DC Niagara Falls

2015 Champions of Diversity and Career town Network Career Fair-Columbus OH and Atlanta GA

The African American Film Festival-New York City

FOR MORE INFORMATION ON ADVERTISING SPONSORSHIP OR VENDOR OPPORTUNITIES LOG ONTO WWWURBANTRENDSETTERSCOM EVENTS

CALL Mykayla Bryant or Sharon S Gordon at 888-885-5552

EMAIL mykaylaurbantrendsetterescom or Sharonurbantrendsetterscom

Artist of the Year

Ariana Grande

Iggy Azalea

Luke Bryan

Sam Smith

Taylor Swift Song of the Year

All About That Bass - Meghan Trainor

All of Me - John Legend

Happy - Pharrell Williams

Shake It Off - Taylor Swift

Stay With Me - Sam Smith Best Collaboration

Bang Bang - Jessie J + Ariana Grande + Nicki Minaj

Dark Horse - Katy Perry featuring Juicy J

Fancy - Iggy Azalea featuring Charli XCX

Problem - Ariana Grande featuring Iggy Azalea

Talk Dirty - Jason Derulo featuring 2 Chainz

Best New Artist

Bastille

Cole Swindell

Iggy Azalea

Meghan Trainor

Sam Smith Country Song of the Year

Bartender - Lady Antebellum

Burnin It Down - Jason Aldean

Dirt - Florida Georgia Line

Give Me Back My Hometown - Eric Church

Play It Again - Luke Bryan Hip HopRampB Song of the Year

Dont Tell Em - Jeremih featuring YG

Drunk in Love - Beyonceacute featuring Jay Z

Flawless - Beyonceacute

Loyal - Chris Brown featuring Lil Wayne and Tyga

New Flame - Chris Brown featur-ing Usher and Rick Ross

Dance Song of the Year

Animals - Martin Garrix

Blame - Calvin Harris featuring John Newman

La La La - Naughty Boy featuring Sam Smith

Summer - Calvin Harris

Waves - Mr Probz

Alternative Rock Song of the Year

Come With Me Now - KONGOS

Do I Wanna Know - Arctic Mon-keys

Fever - The Black Keys

Something From Nothing - Foo Fighters

Take Me to Church - Hozier Best Lyrics

All of Me - John Legend

Blank Space - Taylor Swift

Counting Stars - OneRepublic

Habits (Stay High) - Tove Lo

Stay With Me - Sam Smith

Thinking Out Loud - Ed Sheeran

Best Fan Army

5SOSFAM - 5 Seconds of Summer

Arianators - Ariana Grande

Bey Hive - Beyonceacute

Team Breezy - Chris Brown

Sheerios - Ed Sheeran

Church Choir - Eric Church

Directioners - One Direction

Selenators - Selena Gomez

Mendes Army - Shawn Mendes

Swifties - Taylor Swift Renegade Award presented by the All New 2015 Jeep Renegade

Brantley Gilbert

Charli XCX

Hozier

Iggy Azalea

Meghan Trainor

This year the iHeartRadio Music Awards is partnering with the Jeep brand to pre-sent the first-ever ldquoRenegade Awardrdquo The ldquoRenegade Awardrdquo celebrates emerging standout artists who have bro-ken boundaries while staying true to themselves These artists defy conven-tion to create new musical lanes that are distinctly their own They are authentic and passionate with the talent to stretch the limits and do something extraordi-

nary

The iHeartRadio Music Awards will be executive produced by John Sykes Tom Poleman and Liz Kelly of iHeartMedia along with Ian Stewart and Hamish Hamilton of Done and Dusted Inc who will also produce the show for NBC Stu-

dios Hamilton will also direct

Proud partners of this yearrsquos events in-clude the All New 2015 Jeep Renegade

and Taco Bellreg

For breaking news and exclusive iHeartRadio Music Awards content visit iHeartRadiocomawards or follow the social buzz on Twitter Facebook Insta-

gram and Google +

IHeart - Continued From Page 25

ARTS AND ENTERTAINMENT

28 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

TRAVEL TRENDS

FOR VENDOR AND SPONSORSHIP INFORMATION CONTACT SHARON S GORDON 888-885-5552

(NAPSI)mdashFor those looking to take an

upscale road trip but who want to get the

most for their money there are several tips

and tricks to keep in mind when planning a

getaway

Time Your Trip-If your dates are flexible

try traveling to your selected destination

during its off-season Hotels often drop

their rates to attract business when crowds

thin out and you can score a great deal

while avoiding a tourist rush Try a moun-

tain destination before ski season is in full

swing or a famous site such as the Grand

Canyon on a weekday during the school

year

Take Advantage of Luxury Partnerships-

Luxury brands often partner to provide their

customers with added value To take your

road trip up a notch from the moment you

pull out of your driveway a special edition

Crafted Line of vehicles from Lexus comes

equipped with a beautiful two-piece set of

tailor-made Tumi luggage The Lexus

Crafted Line features an Ultra White exteri-

or with Obsidian door handles side mirrors

and grille Eye-catching seats contrast

stitching headrests and door panels are

either two-tone BlackScarlet or Black

Cabernet Models include IS 250 F SPORT

LS 460 F SPORT and GS 350 F SPORT in

RWD and AWD RX 350 AWD F SPORT

and ES 350

The limited edition Tumi duffel bag set was

specifically designed to match the vehicles

for grille-to-trunk coordination Lexus own-

ers can find additional pieces of this origi-

nal luggage set and other exclusive offers at

LexusDriverscom A Meguiarrsquos New Car

Care Kit is also included as another extra

bonus for Crafted Line owners

Search for Package Deals-Regardless of

when you travel try to look for a hotel of-

fering a package deal to capitalize on your

travel investment Many upscale hotels of-

fer credit toward their on-site restaurants

bars or spas when you book in advance

online Hotels in areas such as Napa Valley

or other wine country destinations may

partner with nearby wineries to offer its

guests exclusive deals on tastings and tours

For example The Allison Inn amp Spa in Or-

egonrsquos Willamette Valley offers Lexus

owners the chance to sample three distinc-

tive local wines and receive a complimen-

tary bottle of their favorite The resort also

has an on-site fleet of Lexus vehicles avail-

able for guests to drive eliminating the

need for a rental car

Take the Scenic Route-The great thing

about road trips is that you can skip the

crowded expensive attractions and enjoy

the view from the comfort of your car seat

And all passengers will be happy to spend

more time taking in free scenic sites along

the way Take advantage of natural wonders

and roadside attractionsmdashsuch as New

Yorkrsquos scenic Finger Lakes region or

kitschy Route 66 sitesmdashwhenever possible

With these tips and tricks and a little ad-

vance planning yoursquoll save time and money

while elevating your road trip Find out

more at wwwLexuscomcraftedline

Elevate Your Next Road Trip By Seeking Out Added Value

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 29

AUTO TRENDS

When The Check Engine Light Is On Donrsquot Ignore It

Donrsquot take this lightly One of the most

vital signals of an improperly functioning

vehicle is the check engine light and when

illuminated it alerts the driver to a variety

of existing potential problems Neverthe-

less vehicle checkups

during car care events

throughout the country

reveal that the check en-

gine light is on in nearly

one out of 10 vehicles

Some common malfunc-

tions that can cause the

check engine light to illu-

minate include a faulty

oxygen sensor mass air-

flow sensor or spark

plugs and wires If the light flashes the

condition is more critical and must be

checked immediately to prevent severe

damage which may include catalytic con-

verter damage

ldquoWhen the check engine light comes on it

means that a vehicle system such as the

ignition fuel injection or emission control

is not operating properly even if the vehicle

appears to be running normallyrdquo explained

Rich White executive director Car Care

Council the source for the ldquoBe Car Care

Awarerdquo campaign promoting regular vehi-

cle care maintenance and repair

ldquoA glowing check engine light doesnrsquot

mean you have to immediately pull the car

to the side of the road but it does mean you

should get the car checked out as soon as

possible Ignoring the warning light could

result in costly repairs At the very least the

light could alert you to an engine problem

that is negatively impacting fuel economyrdquo

he added

When scheduling service make sure the

automotive shop that examines your vehicle

has professional technicians who are trained

and certified in OBDII diagnosis and repair

The technician will connect your vehiclersquos

computer system to a diagnostic scan tool

which will indicate why the light was acti-

vated

At the same time the technician can ana-

lyze idle speed throttle response engine

temperature fuel system pressure manifold

vacuum exhaust emission levels and many

other key indicators Once the problem is

fixed the carrsquos computer is reset to initiate

its release process The technician should

then be able to tell you what needs to be

done and discuss potential warranty cover-

age and further testing if necessary

For a free ldquoCar Care Guiderdquo or for further

information visit wwwcarcareorg

Donrsquot be in the dark

about your enginersquos

problem when the check

30 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

Christa Payne Area Manager 614-778-1958

christapayneaolcom Undercoverwearcomchristapayne

Call me to book your Special Girls Night Party

Business Opportunity

Changing Womenrsquos Lives

REGISTER YOUR BUSINESS IN OUR ONLINE BUSINESS DIRECTORY FREE AT WWWURBANTRENDSETTERSCOM UTS BIZ LIST

ARE YOU A TRENDSETTERS

Urban Trendsetters wants to spotlight you and your busi-

ness

Send your us your photo and brief introduction to Sha-

ronurbantrendsetterscom Subject Business Spotlight

SELL YOUR STUFF

UTS Classifieds

All print classified ad will get

FREE placement online

One Week $25 Two Weeks $40 One Month $75 Includes 1 photo up to 500 characters

Call Urban Trendsetters

Today

Your ad could be here for as low as

a $150 investment

Call Urban Trendsetters Today

888-885-5552

Urban Trendsetters Business Directory

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 31

FINANCIAL ADVISOR

Registered Investment Advisory Firm is

currently expanding throughout

Ohio We are in search of Independ-

ent Investment Advisor Representatives

Must be self-motivated professional and

willing to take direction If you have a

financial or insurance back round we

encourage your response We work with

Globally Recognized Money Manag-

ers Strong Ethics and complete transpar-

ency with clients relationships is essen-

tial Please contact Hardiman Invest-

ment Management Inc 614-209-

9748 or submit a resume via e-mail to

FREELANCE WRITERS

Do you love to write Urban

Trendsetters is growing and we

are looking for writers

If you are good writer love con-

necting with people and enjoy relay-

ing empowering information UTS is

the place for you Contact Sharon S

Gordon at 888-885-5552 for more

information or send email to in-

fourbantrendsetterscom

CLASSIFIEDS UTS Online Classifieds The Urban Trendsetters allow our customers the opportunity to submit their classified ads and pay online You may add photos videos and links to your classified ads You may also choose to upload current display ad As with our coupons our classified ads are available in print online via e-blast in our weekly top classified blast as well as front page top classified listing feature on our website

MEDIA SALES

Earn Extra Income for the Holidays

Urban Trendsetters wants to increase your

sales staff We offer a variety of media ser-

vices and we serve many different industries

If you are a professional individual seeking

unlimited income potential give us a call to-

day at 888-885-5552 or email

salesurbantrendsetterscom NO EXPERIENCE NECESSARY

Have you tried that crazy wrap thing

We NEED Distributors NOW The It Works Ultimate Body applicator is a first to market product like NOTHING you have ever seen before The Ultimate Body

Applicator is a all natural non woven cloth that is site specific ANYWHERE you place is its going to TONE TIGHTEN and FIRM in

as little as 45 minutes Reduces the appearance of cellulite and varicose veins No its not water weight loss No it wont come back over

night and YES IT WORKS Donrsquot believe Try if for YOURSELF Call Mykayla Bryant Diamond Director at 937-532-8295

UTS FREE CARD

Ever wondered how your business could

profit from a Pre-Paid Card and the PPC

industry Contact UTS Free today at

614-526-8871 or email

utsfreecardgmailcom

Urban Trendsetters and Career Town Network Host STEM

Virtual Career Fairs

The purpose of this conference is to follow the governments lead in its STEM or Educate to Innovate model Our 4 goals are

1 Bring more awareness and emphasize the importance of in our educa-

tion system and encourage students to pursue degrees and careers in

STEM

2 Create more teachers and educators in the STEM areas

3 Create more diversity and careers in STEM for women and minorities

4 Create and develop relationships between corporations colleges uni-

versities and educators that will provide more positions of internships for

For Registration Vendor and Sponsorship Opportunities and Information

Call 888-885-5552 Email

Sharonurbantrendsetterscom wwwurbantrendsetterscom

Register for Your FREE Career Town Account

March- Celebrating Women of Diversity

AprilmdashHealthcare May-Internship amp Summer Opportunities HBCU

This series of career fairs will allow recruiters and job seekers to interact

one on one from the comfort of office and home Each week is dedicated

Logistics amp Warehouse Professional Healthcare and STEM

Classified Ads

$25 amp up

Your Ad

Could Be

HERE

32 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

Urban Trendsetters is YOUR NEW Online Marketing Department

SECURE YOUR ACCOUNTS TODAY Urban Trendsetters Brand Establisher amp Booster

Call 888-885-5552 for a FREE Consultation

The next most important things to secure for your brand after acquiring your domain name are the account names and profiles

on social media blogs and local directories

We all know that it is optimal to have a domain name that exactly matches your brand name or business name The same is true for

your account names as well as the URLs of your profiles on social media blogs and directories Your accounts on Web

properties are part of your brand presence and so securing your accounts

Establishing your accounts with optimal branding is of great

importance

ALL FOR $799

Page 28: March 2015 Women's History Month

28 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

TRAVEL TRENDS

FOR VENDOR AND SPONSORSHIP INFORMATION CONTACT SHARON S GORDON 888-885-5552

(NAPSI)mdashFor those looking to take an

upscale road trip but who want to get the

most for their money there are several tips

and tricks to keep in mind when planning a

getaway

Time Your Trip-If your dates are flexible

try traveling to your selected destination

during its off-season Hotels often drop

their rates to attract business when crowds

thin out and you can score a great deal

while avoiding a tourist rush Try a moun-

tain destination before ski season is in full

swing or a famous site such as the Grand

Canyon on a weekday during the school

year

Take Advantage of Luxury Partnerships-

Luxury brands often partner to provide their

customers with added value To take your

road trip up a notch from the moment you

pull out of your driveway a special edition

Crafted Line of vehicles from Lexus comes

equipped with a beautiful two-piece set of

tailor-made Tumi luggage The Lexus

Crafted Line features an Ultra White exteri-

or with Obsidian door handles side mirrors

and grille Eye-catching seats contrast

stitching headrests and door panels are

either two-tone BlackScarlet or Black

Cabernet Models include IS 250 F SPORT

LS 460 F SPORT and GS 350 F SPORT in

RWD and AWD RX 350 AWD F SPORT

and ES 350

The limited edition Tumi duffel bag set was

specifically designed to match the vehicles

for grille-to-trunk coordination Lexus own-

ers can find additional pieces of this origi-

nal luggage set and other exclusive offers at

LexusDriverscom A Meguiarrsquos New Car

Care Kit is also included as another extra

bonus for Crafted Line owners

Search for Package Deals-Regardless of

when you travel try to look for a hotel of-

fering a package deal to capitalize on your

travel investment Many upscale hotels of-

fer credit toward their on-site restaurants

bars or spas when you book in advance

online Hotels in areas such as Napa Valley

or other wine country destinations may

partner with nearby wineries to offer its

guests exclusive deals on tastings and tours

For example The Allison Inn amp Spa in Or-

egonrsquos Willamette Valley offers Lexus

owners the chance to sample three distinc-

tive local wines and receive a complimen-

tary bottle of their favorite The resort also

has an on-site fleet of Lexus vehicles avail-

able for guests to drive eliminating the

need for a rental car

Take the Scenic Route-The great thing

about road trips is that you can skip the

crowded expensive attractions and enjoy

the view from the comfort of your car seat

And all passengers will be happy to spend

more time taking in free scenic sites along

the way Take advantage of natural wonders

and roadside attractionsmdashsuch as New

Yorkrsquos scenic Finger Lakes region or

kitschy Route 66 sitesmdashwhenever possible

With these tips and tricks and a little ad-

vance planning yoursquoll save time and money

while elevating your road trip Find out

more at wwwLexuscomcraftedline

Elevate Your Next Road Trip By Seeking Out Added Value

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 29

AUTO TRENDS

When The Check Engine Light Is On Donrsquot Ignore It

Donrsquot take this lightly One of the most

vital signals of an improperly functioning

vehicle is the check engine light and when

illuminated it alerts the driver to a variety

of existing potential problems Neverthe-

less vehicle checkups

during car care events

throughout the country

reveal that the check en-

gine light is on in nearly

one out of 10 vehicles

Some common malfunc-

tions that can cause the

check engine light to illu-

minate include a faulty

oxygen sensor mass air-

flow sensor or spark

plugs and wires If the light flashes the

condition is more critical and must be

checked immediately to prevent severe

damage which may include catalytic con-

verter damage

ldquoWhen the check engine light comes on it

means that a vehicle system such as the

ignition fuel injection or emission control

is not operating properly even if the vehicle

appears to be running normallyrdquo explained

Rich White executive director Car Care

Council the source for the ldquoBe Car Care

Awarerdquo campaign promoting regular vehi-

cle care maintenance and repair

ldquoA glowing check engine light doesnrsquot

mean you have to immediately pull the car

to the side of the road but it does mean you

should get the car checked out as soon as

possible Ignoring the warning light could

result in costly repairs At the very least the

light could alert you to an engine problem

that is negatively impacting fuel economyrdquo

he added

When scheduling service make sure the

automotive shop that examines your vehicle

has professional technicians who are trained

and certified in OBDII diagnosis and repair

The technician will connect your vehiclersquos

computer system to a diagnostic scan tool

which will indicate why the light was acti-

vated

At the same time the technician can ana-

lyze idle speed throttle response engine

temperature fuel system pressure manifold

vacuum exhaust emission levels and many

other key indicators Once the problem is

fixed the carrsquos computer is reset to initiate

its release process The technician should

then be able to tell you what needs to be

done and discuss potential warranty cover-

age and further testing if necessary

For a free ldquoCar Care Guiderdquo or for further

information visit wwwcarcareorg

Donrsquot be in the dark

about your enginersquos

problem when the check

30 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

Christa Payne Area Manager 614-778-1958

christapayneaolcom Undercoverwearcomchristapayne

Call me to book your Special Girls Night Party

Business Opportunity

Changing Womenrsquos Lives

REGISTER YOUR BUSINESS IN OUR ONLINE BUSINESS DIRECTORY FREE AT WWWURBANTRENDSETTERSCOM UTS BIZ LIST

ARE YOU A TRENDSETTERS

Urban Trendsetters wants to spotlight you and your busi-

ness

Send your us your photo and brief introduction to Sha-

ronurbantrendsetterscom Subject Business Spotlight

SELL YOUR STUFF

UTS Classifieds

All print classified ad will get

FREE placement online

One Week $25 Two Weeks $40 One Month $75 Includes 1 photo up to 500 characters

Call Urban Trendsetters

Today

Your ad could be here for as low as

a $150 investment

Call Urban Trendsetters Today

888-885-5552

Urban Trendsetters Business Directory

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 31

FINANCIAL ADVISOR

Registered Investment Advisory Firm is

currently expanding throughout

Ohio We are in search of Independ-

ent Investment Advisor Representatives

Must be self-motivated professional and

willing to take direction If you have a

financial or insurance back round we

encourage your response We work with

Globally Recognized Money Manag-

ers Strong Ethics and complete transpar-

ency with clients relationships is essen-

tial Please contact Hardiman Invest-

ment Management Inc 614-209-

9748 or submit a resume via e-mail to

FREELANCE WRITERS

Do you love to write Urban

Trendsetters is growing and we

are looking for writers

If you are good writer love con-

necting with people and enjoy relay-

ing empowering information UTS is

the place for you Contact Sharon S

Gordon at 888-885-5552 for more

information or send email to in-

fourbantrendsetterscom

CLASSIFIEDS UTS Online Classifieds The Urban Trendsetters allow our customers the opportunity to submit their classified ads and pay online You may add photos videos and links to your classified ads You may also choose to upload current display ad As with our coupons our classified ads are available in print online via e-blast in our weekly top classified blast as well as front page top classified listing feature on our website

MEDIA SALES

Earn Extra Income for the Holidays

Urban Trendsetters wants to increase your

sales staff We offer a variety of media ser-

vices and we serve many different industries

If you are a professional individual seeking

unlimited income potential give us a call to-

day at 888-885-5552 or email

salesurbantrendsetterscom NO EXPERIENCE NECESSARY

Have you tried that crazy wrap thing

We NEED Distributors NOW The It Works Ultimate Body applicator is a first to market product like NOTHING you have ever seen before The Ultimate Body

Applicator is a all natural non woven cloth that is site specific ANYWHERE you place is its going to TONE TIGHTEN and FIRM in

as little as 45 minutes Reduces the appearance of cellulite and varicose veins No its not water weight loss No it wont come back over

night and YES IT WORKS Donrsquot believe Try if for YOURSELF Call Mykayla Bryant Diamond Director at 937-532-8295

UTS FREE CARD

Ever wondered how your business could

profit from a Pre-Paid Card and the PPC

industry Contact UTS Free today at

614-526-8871 or email

utsfreecardgmailcom

Urban Trendsetters and Career Town Network Host STEM

Virtual Career Fairs

The purpose of this conference is to follow the governments lead in its STEM or Educate to Innovate model Our 4 goals are

1 Bring more awareness and emphasize the importance of in our educa-

tion system and encourage students to pursue degrees and careers in

STEM

2 Create more teachers and educators in the STEM areas

3 Create more diversity and careers in STEM for women and minorities

4 Create and develop relationships between corporations colleges uni-

versities and educators that will provide more positions of internships for

For Registration Vendor and Sponsorship Opportunities and Information

Call 888-885-5552 Email

Sharonurbantrendsetterscom wwwurbantrendsetterscom

Register for Your FREE Career Town Account

March- Celebrating Women of Diversity

AprilmdashHealthcare May-Internship amp Summer Opportunities HBCU

This series of career fairs will allow recruiters and job seekers to interact

one on one from the comfort of office and home Each week is dedicated

Logistics amp Warehouse Professional Healthcare and STEM

Classified Ads

$25 amp up

Your Ad

Could Be

HERE

32 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

Urban Trendsetters is YOUR NEW Online Marketing Department

SECURE YOUR ACCOUNTS TODAY Urban Trendsetters Brand Establisher amp Booster

Call 888-885-5552 for a FREE Consultation

The next most important things to secure for your brand after acquiring your domain name are the account names and profiles

on social media blogs and local directories

We all know that it is optimal to have a domain name that exactly matches your brand name or business name The same is true for

your account names as well as the URLs of your profiles on social media blogs and directories Your accounts on Web

properties are part of your brand presence and so securing your accounts

Establishing your accounts with optimal branding is of great

importance

ALL FOR $799

Page 29: March 2015 Women's History Month

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 29

AUTO TRENDS

When The Check Engine Light Is On Donrsquot Ignore It

Donrsquot take this lightly One of the most

vital signals of an improperly functioning

vehicle is the check engine light and when

illuminated it alerts the driver to a variety

of existing potential problems Neverthe-

less vehicle checkups

during car care events

throughout the country

reveal that the check en-

gine light is on in nearly

one out of 10 vehicles

Some common malfunc-

tions that can cause the

check engine light to illu-

minate include a faulty

oxygen sensor mass air-

flow sensor or spark

plugs and wires If the light flashes the

condition is more critical and must be

checked immediately to prevent severe

damage which may include catalytic con-

verter damage

ldquoWhen the check engine light comes on it

means that a vehicle system such as the

ignition fuel injection or emission control

is not operating properly even if the vehicle

appears to be running normallyrdquo explained

Rich White executive director Car Care

Council the source for the ldquoBe Car Care

Awarerdquo campaign promoting regular vehi-

cle care maintenance and repair

ldquoA glowing check engine light doesnrsquot

mean you have to immediately pull the car

to the side of the road but it does mean you

should get the car checked out as soon as

possible Ignoring the warning light could

result in costly repairs At the very least the

light could alert you to an engine problem

that is negatively impacting fuel economyrdquo

he added

When scheduling service make sure the

automotive shop that examines your vehicle

has professional technicians who are trained

and certified in OBDII diagnosis and repair

The technician will connect your vehiclersquos

computer system to a diagnostic scan tool

which will indicate why the light was acti-

vated

At the same time the technician can ana-

lyze idle speed throttle response engine

temperature fuel system pressure manifold

vacuum exhaust emission levels and many

other key indicators Once the problem is

fixed the carrsquos computer is reset to initiate

its release process The technician should

then be able to tell you what needs to be

done and discuss potential warranty cover-

age and further testing if necessary

For a free ldquoCar Care Guiderdquo or for further

information visit wwwcarcareorg

Donrsquot be in the dark

about your enginersquos

problem when the check

30 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

Christa Payne Area Manager 614-778-1958

christapayneaolcom Undercoverwearcomchristapayne

Call me to book your Special Girls Night Party

Business Opportunity

Changing Womenrsquos Lives

REGISTER YOUR BUSINESS IN OUR ONLINE BUSINESS DIRECTORY FREE AT WWWURBANTRENDSETTERSCOM UTS BIZ LIST

ARE YOU A TRENDSETTERS

Urban Trendsetters wants to spotlight you and your busi-

ness

Send your us your photo and brief introduction to Sha-

ronurbantrendsetterscom Subject Business Spotlight

SELL YOUR STUFF

UTS Classifieds

All print classified ad will get

FREE placement online

One Week $25 Two Weeks $40 One Month $75 Includes 1 photo up to 500 characters

Call Urban Trendsetters

Today

Your ad could be here for as low as

a $150 investment

Call Urban Trendsetters Today

888-885-5552

Urban Trendsetters Business Directory

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 31

FINANCIAL ADVISOR

Registered Investment Advisory Firm is

currently expanding throughout

Ohio We are in search of Independ-

ent Investment Advisor Representatives

Must be self-motivated professional and

willing to take direction If you have a

financial or insurance back round we

encourage your response We work with

Globally Recognized Money Manag-

ers Strong Ethics and complete transpar-

ency with clients relationships is essen-

tial Please contact Hardiman Invest-

ment Management Inc 614-209-

9748 or submit a resume via e-mail to

FREELANCE WRITERS

Do you love to write Urban

Trendsetters is growing and we

are looking for writers

If you are good writer love con-

necting with people and enjoy relay-

ing empowering information UTS is

the place for you Contact Sharon S

Gordon at 888-885-5552 for more

information or send email to in-

fourbantrendsetterscom

CLASSIFIEDS UTS Online Classifieds The Urban Trendsetters allow our customers the opportunity to submit their classified ads and pay online You may add photos videos and links to your classified ads You may also choose to upload current display ad As with our coupons our classified ads are available in print online via e-blast in our weekly top classified blast as well as front page top classified listing feature on our website

MEDIA SALES

Earn Extra Income for the Holidays

Urban Trendsetters wants to increase your

sales staff We offer a variety of media ser-

vices and we serve many different industries

If you are a professional individual seeking

unlimited income potential give us a call to-

day at 888-885-5552 or email

salesurbantrendsetterscom NO EXPERIENCE NECESSARY

Have you tried that crazy wrap thing

We NEED Distributors NOW The It Works Ultimate Body applicator is a first to market product like NOTHING you have ever seen before The Ultimate Body

Applicator is a all natural non woven cloth that is site specific ANYWHERE you place is its going to TONE TIGHTEN and FIRM in

as little as 45 minutes Reduces the appearance of cellulite and varicose veins No its not water weight loss No it wont come back over

night and YES IT WORKS Donrsquot believe Try if for YOURSELF Call Mykayla Bryant Diamond Director at 937-532-8295

UTS FREE CARD

Ever wondered how your business could

profit from a Pre-Paid Card and the PPC

industry Contact UTS Free today at

614-526-8871 or email

utsfreecardgmailcom

Urban Trendsetters and Career Town Network Host STEM

Virtual Career Fairs

The purpose of this conference is to follow the governments lead in its STEM or Educate to Innovate model Our 4 goals are

1 Bring more awareness and emphasize the importance of in our educa-

tion system and encourage students to pursue degrees and careers in

STEM

2 Create more teachers and educators in the STEM areas

3 Create more diversity and careers in STEM for women and minorities

4 Create and develop relationships between corporations colleges uni-

versities and educators that will provide more positions of internships for

For Registration Vendor and Sponsorship Opportunities and Information

Call 888-885-5552 Email

Sharonurbantrendsetterscom wwwurbantrendsetterscom

Register for Your FREE Career Town Account

March- Celebrating Women of Diversity

AprilmdashHealthcare May-Internship amp Summer Opportunities HBCU

This series of career fairs will allow recruiters and job seekers to interact

one on one from the comfort of office and home Each week is dedicated

Logistics amp Warehouse Professional Healthcare and STEM

Classified Ads

$25 amp up

Your Ad

Could Be

HERE

32 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

Urban Trendsetters is YOUR NEW Online Marketing Department

SECURE YOUR ACCOUNTS TODAY Urban Trendsetters Brand Establisher amp Booster

Call 888-885-5552 for a FREE Consultation

The next most important things to secure for your brand after acquiring your domain name are the account names and profiles

on social media blogs and local directories

We all know that it is optimal to have a domain name that exactly matches your brand name or business name The same is true for

your account names as well as the URLs of your profiles on social media blogs and directories Your accounts on Web

properties are part of your brand presence and so securing your accounts

Establishing your accounts with optimal branding is of great

importance

ALL FOR $799

Page 30: March 2015 Women's History Month

30 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

Christa Payne Area Manager 614-778-1958

christapayneaolcom Undercoverwearcomchristapayne

Call me to book your Special Girls Night Party

Business Opportunity

Changing Womenrsquos Lives

REGISTER YOUR BUSINESS IN OUR ONLINE BUSINESS DIRECTORY FREE AT WWWURBANTRENDSETTERSCOM UTS BIZ LIST

ARE YOU A TRENDSETTERS

Urban Trendsetters wants to spotlight you and your busi-

ness

Send your us your photo and brief introduction to Sha-

ronurbantrendsetterscom Subject Business Spotlight

SELL YOUR STUFF

UTS Classifieds

All print classified ad will get

FREE placement online

One Week $25 Two Weeks $40 One Month $75 Includes 1 photo up to 500 characters

Call Urban Trendsetters

Today

Your ad could be here for as low as

a $150 investment

Call Urban Trendsetters Today

888-885-5552

Urban Trendsetters Business Directory

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 31

FINANCIAL ADVISOR

Registered Investment Advisory Firm is

currently expanding throughout

Ohio We are in search of Independ-

ent Investment Advisor Representatives

Must be self-motivated professional and

willing to take direction If you have a

financial or insurance back round we

encourage your response We work with

Globally Recognized Money Manag-

ers Strong Ethics and complete transpar-

ency with clients relationships is essen-

tial Please contact Hardiman Invest-

ment Management Inc 614-209-

9748 or submit a resume via e-mail to

FREELANCE WRITERS

Do you love to write Urban

Trendsetters is growing and we

are looking for writers

If you are good writer love con-

necting with people and enjoy relay-

ing empowering information UTS is

the place for you Contact Sharon S

Gordon at 888-885-5552 for more

information or send email to in-

fourbantrendsetterscom

CLASSIFIEDS UTS Online Classifieds The Urban Trendsetters allow our customers the opportunity to submit their classified ads and pay online You may add photos videos and links to your classified ads You may also choose to upload current display ad As with our coupons our classified ads are available in print online via e-blast in our weekly top classified blast as well as front page top classified listing feature on our website

MEDIA SALES

Earn Extra Income for the Holidays

Urban Trendsetters wants to increase your

sales staff We offer a variety of media ser-

vices and we serve many different industries

If you are a professional individual seeking

unlimited income potential give us a call to-

day at 888-885-5552 or email

salesurbantrendsetterscom NO EXPERIENCE NECESSARY

Have you tried that crazy wrap thing

We NEED Distributors NOW The It Works Ultimate Body applicator is a first to market product like NOTHING you have ever seen before The Ultimate Body

Applicator is a all natural non woven cloth that is site specific ANYWHERE you place is its going to TONE TIGHTEN and FIRM in

as little as 45 minutes Reduces the appearance of cellulite and varicose veins No its not water weight loss No it wont come back over

night and YES IT WORKS Donrsquot believe Try if for YOURSELF Call Mykayla Bryant Diamond Director at 937-532-8295

UTS FREE CARD

Ever wondered how your business could

profit from a Pre-Paid Card and the PPC

industry Contact UTS Free today at

614-526-8871 or email

utsfreecardgmailcom

Urban Trendsetters and Career Town Network Host STEM

Virtual Career Fairs

The purpose of this conference is to follow the governments lead in its STEM or Educate to Innovate model Our 4 goals are

1 Bring more awareness and emphasize the importance of in our educa-

tion system and encourage students to pursue degrees and careers in

STEM

2 Create more teachers and educators in the STEM areas

3 Create more diversity and careers in STEM for women and minorities

4 Create and develop relationships between corporations colleges uni-

versities and educators that will provide more positions of internships for

For Registration Vendor and Sponsorship Opportunities and Information

Call 888-885-5552 Email

Sharonurbantrendsetterscom wwwurbantrendsetterscom

Register for Your FREE Career Town Account

March- Celebrating Women of Diversity

AprilmdashHealthcare May-Internship amp Summer Opportunities HBCU

This series of career fairs will allow recruiters and job seekers to interact

one on one from the comfort of office and home Each week is dedicated

Logistics amp Warehouse Professional Healthcare and STEM

Classified Ads

$25 amp up

Your Ad

Could Be

HERE

32 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

Urban Trendsetters is YOUR NEW Online Marketing Department

SECURE YOUR ACCOUNTS TODAY Urban Trendsetters Brand Establisher amp Booster

Call 888-885-5552 for a FREE Consultation

The next most important things to secure for your brand after acquiring your domain name are the account names and profiles

on social media blogs and local directories

We all know that it is optimal to have a domain name that exactly matches your brand name or business name The same is true for

your account names as well as the URLs of your profiles on social media blogs and directories Your accounts on Web

properties are part of your brand presence and so securing your accounts

Establishing your accounts with optimal branding is of great

importance

ALL FOR $799

Page 31: March 2015 Women's History Month

READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 31

FINANCIAL ADVISOR

Registered Investment Advisory Firm is

currently expanding throughout

Ohio We are in search of Independ-

ent Investment Advisor Representatives

Must be self-motivated professional and

willing to take direction If you have a

financial or insurance back round we

encourage your response We work with

Globally Recognized Money Manag-

ers Strong Ethics and complete transpar-

ency with clients relationships is essen-

tial Please contact Hardiman Invest-

ment Management Inc 614-209-

9748 or submit a resume via e-mail to

FREELANCE WRITERS

Do you love to write Urban

Trendsetters is growing and we

are looking for writers

If you are good writer love con-

necting with people and enjoy relay-

ing empowering information UTS is

the place for you Contact Sharon S

Gordon at 888-885-5552 for more

information or send email to in-

fourbantrendsetterscom

CLASSIFIEDS UTS Online Classifieds The Urban Trendsetters allow our customers the opportunity to submit their classified ads and pay online You may add photos videos and links to your classified ads You may also choose to upload current display ad As with our coupons our classified ads are available in print online via e-blast in our weekly top classified blast as well as front page top classified listing feature on our website

MEDIA SALES

Earn Extra Income for the Holidays

Urban Trendsetters wants to increase your

sales staff We offer a variety of media ser-

vices and we serve many different industries

If you are a professional individual seeking

unlimited income potential give us a call to-

day at 888-885-5552 or email

salesurbantrendsetterscom NO EXPERIENCE NECESSARY

Have you tried that crazy wrap thing

We NEED Distributors NOW The It Works Ultimate Body applicator is a first to market product like NOTHING you have ever seen before The Ultimate Body

Applicator is a all natural non woven cloth that is site specific ANYWHERE you place is its going to TONE TIGHTEN and FIRM in

as little as 45 minutes Reduces the appearance of cellulite and varicose veins No its not water weight loss No it wont come back over

night and YES IT WORKS Donrsquot believe Try if for YOURSELF Call Mykayla Bryant Diamond Director at 937-532-8295

UTS FREE CARD

Ever wondered how your business could

profit from a Pre-Paid Card and the PPC

industry Contact UTS Free today at

614-526-8871 or email

utsfreecardgmailcom

Urban Trendsetters and Career Town Network Host STEM

Virtual Career Fairs

The purpose of this conference is to follow the governments lead in its STEM or Educate to Innovate model Our 4 goals are

1 Bring more awareness and emphasize the importance of in our educa-

tion system and encourage students to pursue degrees and careers in

STEM

2 Create more teachers and educators in the STEM areas

3 Create more diversity and careers in STEM for women and minorities

4 Create and develop relationships between corporations colleges uni-

versities and educators that will provide more positions of internships for

For Registration Vendor and Sponsorship Opportunities and Information

Call 888-885-5552 Email

Sharonurbantrendsetterscom wwwurbantrendsetterscom

Register for Your FREE Career Town Account

March- Celebrating Women of Diversity

AprilmdashHealthcare May-Internship amp Summer Opportunities HBCU

This series of career fairs will allow recruiters and job seekers to interact

one on one from the comfort of office and home Each week is dedicated

Logistics amp Warehouse Professional Healthcare and STEM

Classified Ads

$25 amp up

Your Ad

Could Be

HERE

32 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

Urban Trendsetters is YOUR NEW Online Marketing Department

SECURE YOUR ACCOUNTS TODAY Urban Trendsetters Brand Establisher amp Booster

Call 888-885-5552 for a FREE Consultation

The next most important things to secure for your brand after acquiring your domain name are the account names and profiles

on social media blogs and local directories

We all know that it is optimal to have a domain name that exactly matches your brand name or business name The same is true for

your account names as well as the URLs of your profiles on social media blogs and directories Your accounts on Web

properties are part of your brand presence and so securing your accounts

Establishing your accounts with optimal branding is of great

importance

ALL FOR $799

Page 32: March 2015 Women's History Month

32 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM

Urban Trendsetters is YOUR NEW Online Marketing Department

SECURE YOUR ACCOUNTS TODAY Urban Trendsetters Brand Establisher amp Booster

Call 888-885-5552 for a FREE Consultation

The next most important things to secure for your brand after acquiring your domain name are the account names and profiles

on social media blogs and local directories

We all know that it is optimal to have a domain name that exactly matches your brand name or business name The same is true for

your account names as well as the URLs of your profiles on social media blogs and directories Your accounts on Web

properties are part of your brand presence and so securing your accounts

Establishing your accounts with optimal branding is of great

importance

ALL FOR $799