march 2015 women's history month
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Celebrating the Success of Women Everywhere!TRANSCRIPT
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International Wom-enrsquos Day -Pg 7
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WWWURBANTRENDSETTTERSCOM
2015
Celebrating The Strength Power amp Courage of All Women of All Culutres
DIVERSITY
50 Year of Ebony Fashion FairmdashPg 24
Sista Success Onlinemdash Pg 16
iHeart Radio Music AwardsmdashPg 26
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Door To Empowerment
ldquoEmpowering people to empower themselvesrdquo
1112 East Main Street P614-252-4777 Columbus Ohio 43205 F614-252-4890
Email doortoempowermentyahoocom
Mission Statement Door to Empowerment is a 501 c-3 community based organi-
zation with a human services commission to impact the lives of men women and
children We provide a vision plan and cultivate a holistic environment that will
have an impact on their life There is a duty to serve
Life Skills Training Computer Skills
Employment Research amp Training IEP Assistance for Parents GED Assistance Business Plan Assistance
Tax Preparation Financial Education
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Call Today 888-885-5552
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Publisherrsquos Page
I am not sure who first coined this phrase
ldquoAct Like A Lady Think Like A Manrdquo but
surprisingly enough I would place my last
bet it was a woman since we have been led
to believe that this means being harder or
tougher However comedian turned author
and media mogul Steve Harvey created an
absolute frenzy around ldquoAct Like A Lady
Think Like A Manrdquo through his books
movies and public speaking platform all of
which I completely enjoyed by the way he
was referring to how we as women should
approach love commitment and relation-
ships The advice was great and on point
however how does this serve us in our ca-
reers family and business success
I attended a recent event in which Lisa
Price Founder of Carolrsquos Daughter was a
guest speaker and she was talking about a
time in which she was on a panel of busi-
ness ownerrsquos one woman herself and sever-
al men The question she in particular was
asked was ldquohow do you balance home and
businessrdquo Her question to me and the
current audience was ldquowhen was the last
time you heard a man being asked this
questionrdquo As I thought about it for a mo-
ment and replied to the guests at my table
never
As a woman who has interviewed both men
and women I am guilty I have asked
women this question of balance but I donrsquot
recall ever asking a man nor do I ever recall
hearing a man asked write a book or speak
about or attended a conference or expo
where it was a topic of a manrsquos discussion
Why is that Why are we expected to be
able to be all things to all people at all
times Why is it that we are expected to
raise the children (married or single mother)
run the household hold down a full-time
position and take care of our man and do it
all with a smile Why The answer is sim-
ple because we have proven that we can
For centuries we were told that we were the
ldquoweakerrdquo sex Well for some of us this
may be true physically depending upon the
man and the woman (I have seen some cra-
zy videos on YouTube) but I would be
willing to argue to my dying day that this is
where the truth of that statement ends The
greatest example of this and you have un-
doubtedly seen this before would be if the
woman of the house goes on strike and the
man has to take on the responsibility of not
only his job as does she but also the run-
ning of the household complete with 22
kids of coursehellipnow letrsquos see who the
stronger sex is Where will he find bal-
ance I am told that if you try this at home
it may bring about a new respect for ldquothe
weaker sexrdquo I myself was a single mother
so every day was a challenge of balance
strength and purpose but that my friend is
a different subject We are just talking
women right now
As women and members of the fabulous
female species we have had to overcome
challenges and obstacles that based on past
history would bring a man to his knees
Men in general have never had to fight for
anything They made the rules and broke
them when it suited them and had a what
they say goes attitude about it and then
bullied us into believing for years that they
were right Then of course those that went
against the grain were beaten raped and
casted out of society as though carrying a
disease that may infect the other women of
the group if they were to get a single whiff
of the nonsense spewing out of the infected
womanrsquos mouth I suppose if you are afraid
of what this group of individuals would do
if they were to stand up and start thinking
for themselves and discover that with or
without you they would not only survive
and in most cases thrive you might also
want to keep this group submissive Well
they were right When given or should I
say when we took the opportunity to be
greater if they moved out of the way we are
as super as they knew we would be The
smarter of the ldquostronger sexrdquo welcomed the
change
Thank God for the first woman that said
ldquoWho do you think yoursquore talking toordquo As
well as the women background singer that
came behind her and yelled ldquoyea thatrsquos
right who do you think you arerdquo Can
you imagine the world we would live in
without her If some proud no nonsense
intelligent and fearless by any means neces-
sary women had not stepped up to the plate
and said enough is enough Much like J-Lo
in the movie Enough when she became fed
up and started fighting back against her
abuser We love a good ldquowoman powerrdquo
movie donrsquot we
Our history is filled with intelligent beauti-
ful strong and God fearing women who
knew that we have paid our dues and have
contributed as much blood sweat and tears
as men and we deserve equal rights and
respect as men We will have the right to
vote to work to learn and we will have a
seat at the table in business we will have
the right to choose what we want or donrsquot
want to happen to our bodies For so many
years we had no voice I find it so sad and
unimaginable that a time when we as wom-
en in the United State have fought for our
rights here there are still many women in-
ternationally who still donrsquot This means
we women as a whole still have a lot of
work to do
We have made many strides as women
however we still have some battles to fight
for those who canrsquot fight for themselves
We still have the fight of our little girls who
are being so hurtful and cruel to one another
based on their outer beauty and social stere-
otypes We need to change our mindset of
what real beauty is and raising the level of
our self esteem and self worth We still
have the fight of Domestic Violence and
Human Trafficking We still have the fight
of Equal Pay for Equal Work And we still
have the fight of The Right to Choose And
these are just a few Our work is not done
and all of our all of our battles have not
been won
Organizer Delegator Problem Solver Lov-
er Healthcare Provider Fighter and what-
ever else you need we are If you are a
woman you may not be ldquoEVERYrdquo woman
but I am certain you wear many titles Most
the ones I just listed all fit under the title of
mother alone Whenever there is a prob-
lem who do we call on first A woman
Why because we know the job will get
done and nobody can do it like she can I
donrsquot know about you but I always call my
mama sister or sista friend first Besides I
donrsquot know of a man that is here on this
earth without the strength of a woman just
one more thing that makes us stronger than
men They call it ldquoMother Earthrdquo for a rea-
son
Yes Steve Harvey you may have been on
the right track when advising women to
give a man a challenge when it comes to
relationships and all of those other insight-
ful tips you give are great and I completely
agree with you But when it comes to mat-
ters of general life and balance women do
things a little differently on purpose and by
design So when it comes to relationships I
will let you have that one however when it
comes to the rest of the thinking process I
am partial to continuing to ldquoThink Like A
Womanrdquo too I see that when given half an
opportunity we rise to the occasion and
when we see things arenrsquot right and changes
need to be made we come together rise to
the occasion and provide solutions Be-
cause everyone knowswhen mama ainrsquot
happy ainrsquot nobody happy May the fight
continue
Sharon S Gordon
Founder Publisher sha-
ronurbantrendsetterscom
ACT LIKE A LADY amp THINK LIKE ONE TOO
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 5
IN THIS ISSUE
PublisherCEO
Sharon S Gordon
Editor-at-Large
Lisa Freeman-
Williamson
VP Sales amp Market-
ing
Mykayla Bryant
Contributing Writers
Delois R Wright
Brenda Spencer
ProductionGraphics
Ashley Corry
Digital Media
Mykayla Bryant
Distribution
Cobrersquo Gordon
Urban Trendsetters Distribution Location
Would You Like Urban Trendsetters in Your Business Location
Call Us Today 888-885-5552
Visit Our Website for Our Full List of
Distribution Locations wwwurbantrendsetterscom
Team UTS
What is the BEE Busi-
ness Directo-
ry
The BEE (Black Eco-nomic Empow-erment) Busi-ness Directory is a community resource for locating Afri-can Americans in business and to communicate additional businesses resources and services available to build and enhance opportunities in the community Our first edition of The BEE (Black Economic Empowerment) Business Directory will launch in Central Ohio The BEE Business Directory will be published in print and online
The printed version will be available for distribution July 2015 Our goal is to reg-ister over 500 businesses by submission date May 1 2015 Join Us
GET LISTED ONLINE TODAY
WWWURBANTRENDSETTERCOM
GET YOUR Free Business Listing
Premium Directory
Launch Specials Available
Including
ADDITIONAL PHOTOS
VIDEOS AUDIO
URBAN TRENDSETTERS IS EVEN
BETTER ONLINE
Read it in printhellipExperience it
online helliphelliphelliphellip
Links from online version to
Videos Interviews Advertisers
Events Calendar Coupons amp
MORE
Local Libraries
Beauty and Barber Salons
Beauty Supplies
Book Stores
City Offices
State Offices
County Offices
Non-Profit Organizations
Restaurants and Venues
Neighborhood Stores
Drug Stores
Professional Offices
Chambers of Commerce
Churches
Media Outlets
Corporate Offices
Spirit Stores amp Locations
Recreation Centers
High Schools
Colleges amp Universities
Small Businesses
UTS Events
Page 7 International Womenrsquos Day Page 9 SportsmdashNEW Feature w Oscar Haywood Page 10 Relationship TrendsmdashThe Grown Zone Page 11 Black Youth Leading the Way in This Modern Day Movement Page 12 The Journey Page 13 Family Trends Page 14 Diversity Page 16 Successful Sistarsquos To Seek For Success Page 18 Business Page 19 Tech Trends Page 24 Fashion Trends Page 26 I Heart Music Awards
Eunice Johnson Ebony
Fashion Fair Page 24
6 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
URBAN TRENDSETTERS PRESENTS NEW SERVICES FOR
2015
ONLINE MARKETING SEO WEBSITE DESIGN EMAIL MARKETING PAY PER CLICK BLOG CONTENT CREATION PRESS RELEASE DISTRIBUTION LANDING PAGE CREATION AND DISTRIBUTION SOCIAL MEDIA CREATIONOPTIMIZATION REPUTAI-TON MANAGEMENT
ADDITIONAL SERVICES EVENT MARKETING STRATEGY amp CONSULTATION Includes Sponsorship Presentation Creation SPECIAL EVENT PUBLICATION DESIGN
POSITION TO PROSPER
Call today to book your FREE Position to Prosper 1 Hour Consultation and receive a FREE WEBSITE AUDIT TODAY
888-885-5552
MOBILE MOBILE APP CREATIION WEBINAR DEVELOPMENT AUDIO VIDEO COMMERICAL PRODUCTION MOBILE TEXT CAMPAIGN DEVELOPMENT
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NEWS
Throughout history women have made
powerful leaps defending our country
fighting for equal rights and demonstrating
our gender is an asset to the world It took
nearly 150 years after the signing of the
Declaration of Independence for American
women to have the right to vote Wersquove
come a long way and today we are strong-
er than ever beforehellip but therersquos still work
to do Together wersquoll make it happen
International Womenrsquos Day celebrates the
contributions women make in every aspect
of life ndash at home at work in their commu-
nities ndash as mothers wives sisters daugh-
ters educators students and leaders We
come from different cultures backgrounds
and all walks of life united by a common
goal ndash to strengthen communities families
and societies by empowering women to
achieve equal rights and success
Last yearrsquos International Womenrsquos Day
theme ldquoInspiring Changerdquo was about envi-
sioning a better world for all women and
girls We challenged the status quo for
womenrsquos equality and took action by em-
powering each other to succeed We in-
spired young girls through mentoring made
an impact through net-
working stood up for
women against sexual assault and
became actively involved in
NAPW Foundation initiatives
expanding opportunities and ad-
vancement for women and girls
The United Nations is instrumental in ele-
vating the cause of gender equality around
the world The 1995 Fourth World Confer-
ence in Beijing marked a significant turning
point for the global gender equality agenda
because it created the Beijing Declaration
and the Platform for Action Adopted by
189 countries the Platform is a key global
policy document on gender equality with
focus on world attention on issues that mat-
ter most in the lives of women and their
families This includes access to education
health care jobs credit and the chance to
enjoy basic legal and human rights This
year marks the 20th Anniversary of the Bei-
jing Declaration and Platform for Action
and it remains a powerful source of em-
powerment and inspiration for gender
equalityhellip because like Hillary Clinton said
at the Beijing Conference 1995 ldquoHuman
rights are womenrsquos rightshellip And womenrsquos
rights are human rightsrdquo
Your Passion Makes it Happen Empower Educate Mentor Wersquore living
in a global gender revolution Women are
finding their voices and using them to in-
spire change We are ancestors of the brave
strong and mighty women who fought for
the vote It is our mission to keep fighting
for our rights leading by example and in-
spiring other women to do the same
Therersquos so much to learn from each other
and nowrsquos the time to embrace our woman-
hood and band together as strong profes-
sional sisters of this great country
Your Network Makes it Happen Moving forward means helping each other
succeed When women are under-
represented in the workplace with few op-
portunities for advancement itrsquos easy to
inadvertently hinder another womanrsquos suc-
cess According to a 2014 research study by
the Workplace Bullying Institute women
target women at work 68 of the time The
more we only try to promote our individual
success the less progress we make as a
collective force The professional women of
NAPW provide a supportive network with
each woman at different stages of her career
with a common aspiration to help each oth-
er achieve success
MakeItHappen on Social Media Like follow join tweet repeat Itrsquos the age
of hashtag activism and social media plays
a huge role in connecting women around
the world making a difference sharing
stories exchanging ideas and inspiring
women (and men) to become involved in
gender equality initiatives Join and initiate
discussions sparking involvement and in-
terest post resources pictures videos arti-
cles and get the message of equality out
there for the world to see
Herersquos to celebrating women calling for
equality and making it happen
Did you ldquoinspire changerdquo on International
Womenrsquos Day last year How will you
ldquomake it happenrdquo this year
Women of the worldhellip today is ours We are the future of history
I believe that
the rights of
women and
girls are the un-
finished busi-
ness of the 21st
centuryrdquo ndash
Hillary Clinton
We Make It Happen Happy International Womenrsquos Day By Star Jones Esquire President of National Association of Professional Women
8 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
COMMUNITY
Strategic Partnership Leaders of the National Society of Black Engineers (NSBE) and the American Society of Civil Engineers (ASCE) sign a memorandum of understanding before the
Charles Stark Draper Awards Dinner at the National Academy of Sciences in Washington DC (left to right) ASCE Executive Director Thomas W Smith III ASCE President Robert D
Stevens NSBE National Chair Sossena Wood and NSBE Executive Director Karl W Reid
Distribute to over 500 Media Partners Rates As Low As
$99 Press Release Submission
Email infourbantrendsetterscom
WE GOT YOU COVERED
The Catch the Wave Regional Conference
provides networking training and access
to both women business owners in Ken-
tucky Ohio amp West Virginia and
ORV~WBC corporate members across our
region Event Date April 20-21 2015
Location Cincinnati OH
Conference Theme Preparing for
Success httpwwworvwbcorg
Get Connected Through Community Events
Rea N Waldon PhD
Executive Director of The Ohio River
Valley Womenrsquos Business Council
Ohios Excellence in Disability
Inclusion Awards Luncheon
WrightChoice Inc
will celebrate this
years 25th anniversary
of the Americans with
Disabilities Act (ADA)
by hosting Ohios Ex-
cellence in Disability
Inclusion Awards
Luncheon presented by
Nationwide As a
workforce develop-
ment organization
WrightChoice Inc
urges the business
community to take a moment to celebrate col-
leagues or co-workers who are responsible for creat-
ing an atmosphere inclusive of people with disabili-
ties
Award categories include Allies for Inclusion Ex-
emplary Manager and Full Circle Branding Award
Nominate a person who has lead internal efforts for
disability inclusion a manager who has demonstrat-
ed leadership by hiring people with disabilities on
their team or a company that has demonstrated best
practices by including people with disabilities in
their communications and marketing strategies thus
strengthening its corporate brand and overall image
in the community For more information or spon-
sorship opportunities contact
TyKiah Wright 614-802-2364 or
Catch The WAVE
Ohio Business Expo
Wednesday March 25 2015 - 9 am to 1 pm
Aladdin Shrine Center
3850 Stelzer Rd
Columbus Ohio 43219
Learn about the many resources available to minority-owned women-owned
and small businesses Dont miss this opportunity to network with purchas-
ing representatives from the State of Ohio and diversity procurement repre-
sentatives from select private companies
The registration form below is for general event attendance Please complete
the form to register for the days activities
Agencies will be on-hand to speak to you about procurement opportunities
Matchmaker appointments are currently full however a limited number of
walk-ins are available The networking with agency staff will be similar in
nature but without the designated one-on-one appointment time
We look forward to seeing you on March 25
Online registration is encouraged but walk-ins are welcome To reg-ister or learn more about this event or the statersquos MBE and EDGE programs visit the Ohio Department of Administrative Servicesrsquo
website at dasohiogovOBERSVP or call 614-466-8380
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 9
(
SPORTS
DOWN HOME NEWS
NHL On the day of the NHLrsquos trading
deadline Mon Mar 2 the Blue Jackets
acquired C William Karlsson LF Rene
Bourque (photo) and a second round pick
in the lsquo15 NHL Draft from the Ducks in
exchange for DM James Wisniewski and
a lsquo15 third round pick previously acquired
from the Red Wings Karlsson and Bour-
que are both ex-pected to join the Spring-
field Fal-cons the Blue Jacketsrsquo AHL af-
filiate The Blue Jackets also acquired DM
Justin Falk who will play for the team
and a fifth round pick in the lsquo15 NHL
Draft from the Wild in exchange for DM
Jordan Leopold
FOR THE RECORD NBA Mavsrsquo Monta Ellis (photo) led all
with 19 pts in its 104-87 loss to the Hawks
The Mavs made 5-of-31 3-pt FGs 161
Since the NBA first adopted the 3-pt FG in
the lsquo79-lsquo80 season that tied the fifth lowest
3-pt percentage in a game for a team that
took at least 30 3-pt FGs The Mavs hold
the lowest such percentage on this list mak-
ing 4-of-31 3-pt FGs (129) earlier this
season vs the Knicks Despite that the
Mavs won that game in OT led by Dirk
Nowitzkirsquos 30 pts He also made 1-of-8 3-
pt FGs (125)
HBCU NEWS
SPORTS South Carolina St could lose its
menrsquos basketball womenrsquos softball and
womenrsquos soccer programs (the latter two
being non-revenue making) under a budget
plan presented by embattled president
Thomas Elzey (photo) who is on paid ad-
ministrative leave while state lawmakers
tackle the HBCUrsquos financial
crisis The cost-saving plan
also calls for SCSU to add
womenrsquos golf and womenrsquos
bowling (two sports less cost-
ly to run) and possibly leave
the MEAC in the hopes of
easing the athletic deptrsquos
$465K budget shortfall it fac-
es in lsquo15-lsquo16 SCSU has been
a MEAC member since lsquo70
but Elzeyrsquos plan did not say
which conference the HBCU
might join The plan came about a month
after a State House budget panel voted to
suspend school operations for two yrs
FRANKLY SPEAKING
MCB When asked if he knows of sexual
assault allegations against Rasheed Sulai-
mon though no official complaints were
filed with the Office of Student Conduct or
any law enforcement agency and if handled
Sulaimonrsquos dismissal appropriately Duke
coach Mike Krzyzewski said ldquoI donrsquot
have any comment about thatrdquo Sulai-
mon was dismissed from the team for
failing to ldquoconsistently live up to the
standards required to be a member of
our programrdquo said Krzyzewski in a
press release
NBA Anthony Mason (Pictured) died
at age 48 due to heart failure After
playing at Tennessee St Mason played
13 yrs in the NBA with the NJ Nets
Nuggets Knicks Clt Hornets Bucks
and Heat During his NBA career he
booked 108 ppg and 83 rpg while log-
ging 2963 assists He was also the NBA
Sixth Man of the Year in lsquo95 before lead-
ing the NBA in minutes played over the
next two seasons In lsquo97 he earned All-
NBA (3rd team) and NBA All-Defensive
Team (2nd team) He was also selected to
the lsquo01 NBA All-Star Game Mason also
played in Turkey Venezuela the CBA and
the USBL hellip MLB US Army WWII
veteran Henry ldquoHankrdquo Peters died of com-
plications from a stroke at aged 90 He was
a MLB executive for the St Louis Browns
KC Athletics (lsquo65-lsquo71) and Indians (lsquo87-
lsquo91) president of the National Association
of Professional Baseball Leagues the um-
brella group that governs MiLB (lsquo72-lsquo75)
and president and general manager of the
Orioles (lsquo75-lsquo87) hellip Stuart ldquoSturdquo Miller
a P for the Cardinals (lsquo52-lsquo54 lsquo56) Philies
(lsquo56) Giants (lsquo57-lsquo62) Orioles (lsquo63-lsquo67)
and Braves (lsquo68) died at age 87 from an
undisclosed cause hellip USOC At age 96
Maria Cerra died from an undisclosed
cause She was an American fencer who
competed in the womenrsquos individual foil
event at the lsquo48 Summer Olympics hellip
NHL Dan Held a C drafted in lsquo80 by the
Flyers but played for AHLrsquos Mariners (lsquo80
-lsquo82) and most of his career in Germany
until lsquo00 died at age 53 from an undis-
closed cause
By Oscar Haywood
Call 888-885-5552 FOR MORE INFO
10 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
RELATIONSHIPS
9 Reasons You Should Read This Book And Help Change The Conversation About What Healthy Love Is
The new book Loving In The Grown Zone
A No-Nonsense Guide to Making Healthy
Decisions in the Quest for Loving Roman-
tic Relationships of Honor Esteem and
Respect (Balboa Press) has been available
for a few months now and even before any
formal promotional effort the response has
been all but overwhelming with incredible
social media buzz and great reviews at Am-
azoncom and other online booksellers
Now that our official promotional campaign
has begun including appearances on televi-
sion and nationally syndicated radio as well
as our Loving In The Grown Zone Book
Blog Tour we are on a mission to make
Loving In The Grown Zone a national best-
seller This goal is not just about selling
books but our mission to champion what
our society (and especially our children and
young people) desperately needs fewer
dysfunctional broken and destructive rela-
tionships and more loving sustainable rela-
tionships of honor esteem and respect
However we cannot succeed in this mis-
sion without you In fact our primary rea-
son for writing our book and for launching
our GrownZonecom personal growth initi-
ative is to convince as many people as pos-
sible to not only support the Grown Zone
but to join our campaign for ldquoMore Self-
Love Better Decisions and Healthy Rela-
tionshipsrdquo You need to read and share our
book Loving In the Grown Zone Following
are just nine of the top reasons why we be-
lieve yoursquoll agree
1 You want to take a stand for healthy
love Infidelity Violence Disrespect
Abuse Possessiveness Exploitation Reck-
less procreation These and so many un-
loving acts are tolerated and committed in
the name of love As a result love needs
both a defense attorney and an image con-
sultant In fact no other virtue is more
falsely accused Read and share Loving In
The Grown Zone if you want to defend and
stand up for the truth about love
2 You want to prevent unhappy mar-
riages and high divorce rates How many
of us witness weddings and celebrate the
rings the hair the dress the music and the
food and drink at the receptionmdashbut cannot
honestly celebrate the marriage The fact
that half of all marriages end in divorce is
not evidence that the institution itself is
flawed but testament to the fact that a mar-
riage is only as resilient as the foundation it
is built on If you want to promote the self-
loving choices and healthy relationship
standards that prevent unsustainable mar-
riages and make good marriages last read
and share this book
3 You want to help love to reclaim its
true identity Love may be the ultimate and
original victim of identity theft with sex
money ego and self-indulgence among its
perpetrators thanks to popular culture
(including much of ldquorealityrdquo TV) movies
music peers and even preachers and par-
ents We founded Grown Zone and wrote
Loving In The Grown Zone to make the
case that true love is identified by its capac-
ity to bring honor esteem and respect to
people in relationships it is about joy
peace compassion forgiveness patience
affirmation restoration and safety Love is
always healthy and promotes personal
growth and self-love If it doesnrsquot it may be
many things but it is not love Read and
share our book if you agree
4 You are tired of dating and pursuing
relationships by trial and error Without
a commitment to personal growth and self-
love and reliable guidelines for healthy
relationship choices people are left to gam-
ble with their bodies finances emotional
health and physical safety treating the
search for love like the lotterymdashwith simi-
larly horrible odds One in a million may
find healthy sustainable love this way the
rest will get the booby prizes including
fatherless sons daddyless daughters costly
divorces serial infidelity financial abuse
domestic violence and other commonly
accepted features of unhealthy relation-
ships Read and share this book if you want
to change this paradigm for yourself and
others
5 This is not a book-sales campaign Itrsquos
a mission We want to make this perfectly
clear The Grown Zone is not just a cute
branding platform Itrsquos not about getting
Instagram reposts or pandering for follow-
ers with clever memes We are not in a so-
cial media popularity contest We are tired
of stories that start out with ldquothey fell in
loverdquo and end with ldquoheshe cheated onbeat
onabusedkilled himherrdquo We reject the
notion that abuse disrespect and self-
destructive choices should be tolerated by
us as individuals or as a society as accepta-
ble consequences of pursuing and engaging
in romantic relationships If you stand with
us read and share our book 6 You truly want to believe in good
healthy love and you want to help others
to recognize what it is not Loversquos detrac-
tors are bold loud and vocal Yet too many
of us who truly believe in healthy love are
often silent Read and share Loving In The
Grown Zone as the first step in making your
voice heard If you believe in healthy love
step up stand up and speak up
7 You want better for your children than
what you experienced in relationships Many of us have never personally wit-
nessed a healthy relationship in our own
families and communities much less been
taught about how to go about securing one
for ourselves If you are divorced a witness
or victim (actually theyrsquore one and the
same) of partner violence or are currently in
an unhappy marriage you know what it
means to fear that your sons and daughters
are doomed to the same fate Read Loving
In The Grown Zone so yoursquoll know that you
can break the cycle share it to make sure
that you do
8 You are tired of relying on others to
love you and you are ready to commit to
self-love If you are tired of chasing love
and ready to attract it the key is learning to
faithfully and unconditionally give it to
yourself Read and share our book to learn
to become what you desiremdasha healthy per-
son who loves with honor esteem and re-
spectmdashand to attract those ready willing
and able to bring you the same
Alfred Edmond Jr and Zara Green Co-Author
are co-principals of A2Z Personal Growth Enter-
prises producer of The Grown Zone discussion
series which focuses on key themes popularized
via their respective social media platforms in-
cluding their GrownZone Twitter
By Zara D Green and Alfred Edmond Jr
Continued on Page 13
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 11
YOUNG amp TRENDY
Imagine being a young teenager and decid-
ing to participate in a serious march that
you hoped would shed light on the injustic-
es facing Black people in this country as
well as change the unjust laws that were in
place allowing those injustices to be perpet-
uated without consequence
That is what our current generation ndash the
Joshua Generation ndash is up against and that
is what many that have come before them
have had to endure
This year marks the 50th anniversary of an
event that was televised around the world
called ldquoBloody Sundayrdquo and that event be-
came one of the major catalysts behind the
passage of the 1965 Voting Rights Act that
strengthen the voting rights for Black peo-
ple in this country
Inspired by Martin Luther King Jr a young
Black man by the name of John Lewis
joined the burgeoning Civil Rights Move-
ment Lewis was a Freedom Rider spoke at
1963rsquos March on Washington and led the
demonstration now known as ldquoBloody Sun-
dayrdquo
ldquoBloody Sundayrdquo refers to the March 7
1965 civil rights march in Alabama that
was scheduled to go from Selma to the cap-
itol in Montgomery to protest the shooting
death of 26-year old Black activist Jimmy
Lee Jackson who was shot in the stomach
on February 18 1965 by
Alabama State Trooper
James Fowler while the
troopers were breaking up
a peaceful protest in Mari-
on Perry County
Lewis worked with other
Student Nonviolent Coor-
dinating Committee
(SNCC) and Southern
Christian Leadership Con-
ference (SCLC) activists to
assemble and lead over
600 marchers across the
Edmund Pettus Bridge on
the way to Montgomery
Lewis and the marchers
were violently assaulted and driven back by
numerous law enforcement officials after
they crossed the bridge Lewis who still
bears the visible scar on his forehead from
the blow he received from an Alabama
State Troopersrsquo nightstick along with the
other unarmed marchers were beaten and
gassed during the attack while media out-
lets were on hand to cover the event live
The footage of the vicious and heinous at-
tacks deeply shook the country and put nec-
essary pressure on then-President Lyndon
B Johnson to advocate for the passage of
the Voting Rights Act of 1965
Lewis became one of the thirteen original
Freedom Riders and was the youngest of
the ldquoBig Sixrdquo civil rights leaders and the
chairman of the SNCC from 1963 to 1966
some of the most tumultuous years of the
civil rights movement During his tenure
the SNCC opened Freedom Schools
launched the Mississippi Freedom Summer
and organized the voter registration efforts
that led to the pivotal Selma to Montgom-
ery marches As the chairmen of SNCC
Lewis wrote a speech in reaction to the Civ-
il Rights Bill of 1963 where he denounced
the bill because it didnrsquot protect African
Americans against police brutality nor did
the bill provide African Americans the right
to vote In that year Lewis helped plan the
historic March on Washington in August
1963 the occasion of Dr Kingrsquos celebrated
ldquoI Have a Dreamrdquo speech and at 23 was the
youngest speaker that day
It is that same spirit ndash that flows from Lew-
is the last living person who addressed the
1963 March on Washington ndash that has
seemingly found its way inside the hearts
and minds of a new generation of modern
day Civil Rights leaders in this country who
are fighting to shed light on critical issues
impacting the Black community ndash from
police brutality to economic disenfranchise-
ment to political and legal disparity
All across the country we are seeing a
number of young activists that have taken
up the mantle without fear or favor to
speak up and speak out about these issues
and are not backing down
Protesters have been gathering in various
cities to demand accountability in the legal
system following the grand jury decisions
concerning Michael Brown in Ferguson
Missouri Eric Garner in Staten Island New
York and Jordan Baker in Houston Texas
The majority of demonstrations we have
seen have been youth-led movements that
has gotten the attention of mainstream
America and has breathed life into a gener-
ation of young people who had not been as
politically engaged in matters concerning
injustice as they once had been
Young people who are students community
activists and members of grassroots organi-
zations have made it a point to not stop
demonstrating and to keep up the pressure
on key entities in order to have their mes-
sage heard They have implemented ex-
tremely unique activities and messaging in
order to keep their message fresh and to
capture the attention of America
Young people have staged something they
have labeled ldquoa die inrdquo ndash which is the act of
laying on the ground to represent the hours
that Brown lie dead in the street in Fergu-
son
Protesters have added to the traditional ldquoNo
Justice No Peacerdquo chants by incorporating
ldquoI Canrsquot Breatherdquo and ldquoBlack Lives Matterrdquo
messaging
All across the country protesters took to
streets of many of the busiest intersections
in their respective cities in order to get their
message out and stand in solidarity with the
families of Brown and Garner In addition
to the street-side protests many youth de-
monstrators held massive demonstrations
inside of many of the major shopping malls
across the country
Many grassroots activist groups such as the
Houston Justice Coalition held forums and
town hall meetings aimed at local criminal
justice reform and developing plans to-
wards the next steps needed to deal with the
political law enforcement and judicial sys-
tems in the wake of the grand jury deci-
sions involving Jordan Baker Brown Gar-
ner and countless others
Black youth have been desperate for leader-
ship ever since integration and the lack of
mentorship and abandonment has forced
Black youth to find their own way to deal
with the injustices they are witnessing and
up against ndash without even considering those
who should be leading the way
This response to social and community is-
sues is nothing new Hip-hop was formed
because Black youth needed an outlet to
talk about what they were experiencing and
going through
Gangs were formed because Black youth
wanted to know what a family looked and
felt like so many joined gangs to create a
family-like atmosphere and belong to a
family that they felt truly understood them
and related to them
Black youth are no longer seeking to be
marginalized Black youth are seeking re-
spect and justice and will do what they need
to do to be safe have stability and survive
Black Youth Leading the Way in This Modern Day Movement
by Jeffrey L Boney Courtesey of
BlackPressUSAcom
12 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
THE JOURNEY
Consortium Of Faith-Based Leaders Raised Over $100000 During Black History Month for UNICEFrsquoS Efforts to Help
Stop Ebola in West Africa
On February 27 2015 at the Charles H
Wright Museum of African American His-
tory in Detroit noted faith-based leaders
from the area and key officials from the
US Fund for UNICEF
closed out their first-
ever Black History
Month campaign I AM
STOPPINGEBOLA
which raised over $100000 The funds will
support the purchase of over 2350 hygiene
kits that will be distributed in Liberia by
UNICEF to help control the spread of Ebo-
la At $43 each the kits contain soap chlo-
rine gloves and buckets among other
much-needed hygiene items and will be
provided in households and schools at risk
of the disease
The Consortium of Faith Leaders represent-
ed some of the largest African American
organizations in the country with a com-
bined membership of 11 million including
Church Of God In Christ Inc Pentecostal
Assemblies of the World Inc National
Baptist Convention USA Inc Progressive
National Baptist Convention Inc and Ab-
yssinian Baptist Church in the City of New
York The event included a number of
check presentations along with a surprise
donation from the UAW-Ford A number of
county and city officials were also present
to welcome the US Fund for UNICEF to
Detroit where the I AM
STOPPINGEBOLA campaign was hon-
ored with a proclamation from the city Key
officials from the US Fund for UNICEF
first met with members of the Faith-Based
Leadership Consortium in December 2014
to outline a pathway for an ongoing partner-
ship to assist children and families in
Africa
888-885-5552 wwwurbantrendsetterscom
From left to right Bishop Welton Lawrence Michigan - Canadi-
an Jurisdiction Church Of God In ChristDr Monica G Wil-
liams-Davis Managing Director Community Partnership US
Fund for UNICEF Bishop PA Brooks First Assistant Presid-
ing Bishop Church Of God In Christ IncCaryl M Stern Pres-
ident and CEO of the US Fund for UNICEF and Edward G
Lloyd Chief Financial Officer and Chief Operating Officer of
the US Fund for UNICEF
CALL TODAY FOR 2015 SPECIALS
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 13
Donrsquot Miss These Government Deadlines
(NAPSI)mdashWhen it comes to the federal
government getting what you need and
meeting your obligations some dates and
times can be particularly important Herersquos
a look at a few you should know
1 Selective Service Enrollment Every
man is required by law to register with the
Selective Service System within 30 days of
his 18th birthday By registering on time he
stays eligible for federal student loans and
grants many state and municipal jobs fed-
eral job training Workforce Investment Act
programs and US citizenship for immi-
grants He can even submit his information
early at 17 then at 18 he will automati-
cally be registered
Failure to register will delay men from be-
coming citizens until age 31 and can also
result in fines and prison sentences of up to
five years
Many find the easiest and fastest way to
register is to register online at
wwwsssgov In addition Selective Service
ldquomail-backrdquo registration forms are available
at any US post office and some high
schools have a staff member or teacher
appointed as a Selective Service Registrar
2 Pell Grants and student aid Federal
Student Aid provides grants loans and
work-study funds to students attending col-
lege or career school Virtually all men
must register with Selective Service to be
eligible To get the money for which you
qualify you have to meet federal and state
deadlines and your colleges may also have
a deadline Go to httpsfafsaedgov
deadlineshtm Enter your legal residence
and the school year for which you are ap-
plying for student aid Then click View
Deadlines
Generally the earlier you apply the better
3 Health Care February 15 is the deadline
for open enrollment After that you can
only get coverage if you qualify for a spe-
cial enrollment period a 60-day period
following a qualifying life event such as a
change in family status (for example birth
of a child or marriage) or loss of other
health coverage Job-based plans must pro-
vide a special enrollment period of 30 days
You can learn more at
wwwhealthcaregovmarketplace-
deadlines
4 Medicare The Initial Enrollment Period
begins three months before your 65th birth
month and ends three months after your
65th birth month for a total of seven months
(including your birth month) If you miss
this deadline you may have to pay penal-
ties on your monthly premiums More in-
formation is at wwwmedicaregov
Keep these facts and dates in mind to get
your due from the government programs
your taxes support
FAMILY TRENDS
9 Making Loving In The Grown Zone a
national bestseller will strike a tremen-
dous blow on behalf of those who believe
in truly healthy lasting life-affirming
love Itrsquos true Sex sells which is why some
many of us have been brainwashedmdashnot
only by books (with the 50 Shades trilogy a
notable example) but movies music tele-
vision and advertisingmdashto believe that
love is about sex and objectification Put-
ting books like Loving In The Grown Zone
on bestseller lists will show that the need
for healthy love is greater and deeper than
the demand for just sex
We hope that at least one of the above rea-
sons is enough to inspire you to not only
read and share our book but to join our
Grown Zone mission of helping people to
choose ldquoMore Self-Love Better Decisions
and Healthy Relationshipsrdquo (We invite you
to share your own reasons in the comment
section for this post) We are eternally
grateful to those who share our commit-
ment to helping people achieve success
without the mess and to always make the
next decision better We invite everyone as
always to lovemdashand lovemdashin the Grown
Zone If you look forward to celebrating
Excerpted from Loving In The Grown
Zone A No-Nonsense Guide to Making
Healthy Decisions in the Quest for Loving
Romantic Relationships of Honor Esteem
and Respect by Zara D Green and Alfred
A Edmond Jr (Balboa Press) Learn more
about the book at Lov-
ingInTheGrownZonecom
The Grown Zone Continued from Page 10
888-885-5552
JOIN THE UTS
NATION
TEXT 95577
UTSNOW
Newsletter
Event Updates
FREE STUFF
14 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
DIVERSITY TRENDS
Career Town Network Announces 5th Annual Ohio Champions of Diversity Awards Career Fair
Columbus Ohio ndash Career Town Networks
announced that they will host the 5th Annu-
al Ohio Champions of Diversity Awards
Luncheon Career Fair and Workshops on
September 23 amp 24 2015 at the Aladdin
Shrine Event amp Conference Center 3850
Stelzer Road in Columbus Ohio
Over the past 4 years The Ohio Champions
of Diversity Awards has worked in partner-
ship with The Ohio Conference NAACP
representing over 70 Chapters Statewide to
bring ALL Diverse communities together to
celebrate our accomplishments and dedica-
tion to diversity The Ohio Champions of
Diversity Awards is proud to be the First
and Only Awards program in Ohio that
recognizes the diverse efforts of individuals
and corporations
Created by Ohio publishing legend Amos
H Lynch Sr and his nephew Orville
Lynch who also created the annual Martin
Luther King Jr Breakfast in Columbus
Ohio the Ohio Champions of Diversity
Awards are designed to highlight and rec-
ognize the contributions of individuals and
corporations with 500 or more employees
who demonstrate outstanding efforts in Di-
versity Leadership Development Supplier
Workforce and Community Outreach This
year the awards will also include a Diversi-
ty Small Business Award
The Ohio Champions of Diversity Awards
is truly an inclusive event that represents all
persons including African American His-
panic Asian Somali LGBT Disabled
Veterans Emerging and general market
communities said Orville Lynch Founder
Career Town Networks The Ohio Cham-
pions of Diversity Awards program is a
unique one of a kind Annual 2 Day event
that includes an Awards Luncheon and an
on line and in person Career Fair Student
Career Day Panel Discussions and Work-
shops continued Lynch
The Ohio Champions of Diversity Awards
Luncheon is put together and run by All
Ohio Small Minority owned and operated
Businesses that include Career Town Net-
works Spencer 4Higher Media
Whitehouse Media Group T Communica-
tions Black Central Creative and Urban
Trendsetters Media The monies generated
for the Ohio Champions of Diversity
Awards go towards hosting the event and
ldquoStay In Ohiordquo with partial proceeds bene-
fiting the Ohio Conference NAACP and
other diverse non profit organizations
In order to continue to recognize celebrate
and honor Ohiorsquos leaders and corporations
we invite All Ohio communities and busi-
nesses to join us for the 5th Annual Ohio
Champions of Diversity Awards Luncheon
Career Fair amp Business Expo on September
23-24 2015 being held for the last time in
the Beautiful Aladdin Shrine Event amp Con-
ference Center before they close their doors
for good
For more information tickets vendor or
sponsorships contact Sharon S Gordon of
Urban Trendsetters Media at 888-885-5552
or email Sharonurbantrendsetterscom
Watch the Champions of Diversity Promo-
tional Video Online HERE
By Brenda D Spencer
WASHINGTON -- The US Small Busi-
ness Administration (SBA) will launch an
18 state road tour joined by 11 fellow fed-
eral agencies in the SBArsquos Small Business
Innovation Research (SBIR) and Small
Business Technology Transfer (STTR) pro-
grams
The SBIR Road Tour ldquoSeeding Americarsquos
Future Innovationsrdquo is a nationally focused
outreach initiative targeting advanced tech-
nology communities including women-
owned and minority-owned small business-
es in states that have underutilized funding
opportunities through these programs To-
day the agency is launching information on
the tour through wwwsbirgov and will also
launch a blog that will be active up through
the end of the tour in late August
ldquoThe SBA oversees Americarsquos largest seed
fund for small businesses in the STEM
fields The SBIR and the STTR programsmdash
allocates $25 billion a year to small inno-
vators By reserving a specific percentage
of federal RampD funds for smaller firms
Uncle Sam encourages domestic small busi-
nesses to engage in high-growth priorities
and build a strong national economy SBIR
recipients have created breakthroughs in
nanotechnology robotics mobile commu-
nications genetic therapies clean energy
and spacerdquo said Administrator Maria Con-
treras-Sweet
ldquoThe Presidentrsquos 2015 budget embodies the
Administrationrsquos ongoing commitment to
investments in job creation and economic
growth specifically through targeted in-
vestments in science technology and inno-
vation Through this tour we will educate
more small business innovators on how to
take advantage of these programs so that
their entrepreneurial spirit and our invest-
ment drives the next new big technological
breakthroughrdquo said Contreras-Sweet
SBA Promotes Innovation and Technology with National Road Tour
Continued on Page 17
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 15
National Society of Black Engineers amp American Society of Civil Engineers Join Forces to Develop and Retain Next-Gen African-American Engineers
Washington DC mdash The National Society
of Black Engineers the largest student-
governed engineering organization in the
country and the American Society of Civil
Engineers announced their renewed strate-
gic partnership in a ceremony on Feb 24 at
the National Academy of Sciencesrsquo Great
Hall in Washington DC The organiza-
tionsrsquo leaders signed a memorandum of
understanding (MOU) committing to com-
bine their resources and expertise to in-
crease the retention representation and de-
velopment of African-American civil engi-
neers in the US workforce
ldquoNSBE recognizes that it cannot fulfill its
mission without strategic partnerships
with the US engineering communityrdquo
said NSBE National Chairperson Sossena
Wood ldquoThis MOU with our first strategic
partner the American Society of Civil
Engineers is another major step toward
supporting our members building our
organizations growing the number of
underrepresented engineers and accom-
plishing much for the US engineering
professionrdquo
ldquoAs leading engineering professional so-
cieties ASCE and NSBE are uniquely
and strategically positioned to address the
US engineering workforce and innova-
tion challenges our nation facesrdquo said
ASCE President Robert D Stevens
PhD PE FASCE ldquoThis MOU repre-
sents the collaborative actions ASCE and
NSBE are undertaking to attract develop
and retain current and future black civil
engineersrdquo
According to the US Bureau of Labor Sta-
tistics in 2013 African-Americans repre-
sented 55 percent of the countryrsquos engi-
neering workforce and 54 percent of the
civil engineering workforce The statistics
also showed that African-Americans repre-
sented only 34 percent of college students
who earned a bachelorrsquos degree in civil
engineering and 33 percent of those earn-
ing a masterrsquos degree in the same discipline
Under the terms of the MOU NSBE and
ASCE will offer reciprocal memberships
co-sponsor frequent professional develop-
ment continuing education mentoring and
leadership development programming and
promote and support student and local
chapter collaborations The organizations
will also engage in large-scale efforts aimed
at promoting awareness and interest in engi-
neering careers such as an upcoming
IMAX film and educational project ndash
DreamBig (wwwdreambigfilmorg)
Strategic Partnership Leaders of the National Society of Black Engineers (NSBE) and the
American Society of Civil Engineers (ASCE) sign a memorandum of understanding before the
Charles Stark Draper Awards Dinner at the National Academy of Sciences in Washington DC
(left to right) ASCE Executive Director Thomas W Smith III ASCE President Robert D Ste-
vens NSBE National Chair Sossena Wood and NSBE Executive Director Karl W Reid
SBIR and STTR programs bring together
several federal agencies to promote innova-
tion and research around many different
areas of priority For example current
awards support the Administrationrsquos com-
mitment to Alzheimerrsquos disease and other
neuroscience priorities and Brain Research
through Advancing Innovative Neurotech-
nologies (BRAIN) Initiative
Each SBIR Road Tour stop will be hosted
by a local organization committed to sup-
porting technology-based entrepreneurship
and will provide attendees with a face-to-
face opportunity to talk directly to federal
agency program managers and decision
makers
The first series will take place the week of
March 23rd with stops in Louisville Ken-
tucky Nashville Tennessee Atlanta Geor-
gia and Columbia South Carolina The
next stops in the tour during the week of
April 27th are Long Beach Mississippi
Ruston Louisiana Oklahoma City Oklaho-
ma Wichita Kansas and Columbia Mis-
souri Additional tours will hit the north
central and northwest regions Small tech-
nology firms innovators scientists or re-
searchers seeking more information on the
SBIR Road Tour including a listing of all
states to be visited should go to
wwwsbirgov
The highly competitive SBIRSTTR pro-
grams provide the needed impetus for many
advanced technology firms to move from
ideation to commercialization and support
this nationrsquos innovation driven economy
Since the programsrsquo inception there have
been over 150000 awards totaling about
$40 billion that have helped this nationrsquos
innovators de-risk technology and keep the
nation competitive The SBIRSTTR pro-
grams have provided seed funding to com-
panies including Qualcomm iRobot Sy-
mantec and Genzyme
For more information about SBIRSTTR
programs please visit wwwsbirgov
SBIRSTTRmdashContinued from Page 16
RESOURCE SPOTLIGHT BDPA (Black Data Processing Associates) is a non-
profit organization of professionals working in or having interest in the Computer
Science and Information Technology Fields httpsbdpasite-ymcom
DIVERSITY TRENDS
16 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
Successful Sistarsquos To Seek For Business and Personal Success
Black women represent one of the wealthi-
est and most influential demographics on
the planet We are extremely goal-oriented
and career-driven and we are very entre-
preneurial We are more likely to start a
business be successful in business create
jobs and give back to our communities
Many women today are using the internet
as a way to stay connected through social
media network with professionals and start
a new business
During Womenrsquos History Month we wanted
to celebrate Black women who have decid-
ed to develop their careers by producing
online businesses conferences and expos as
well as women only membership sites that
empower and motivate other women by
helping them succeed in life family and
business
Developing a product producing a website
marketing the website and monetizing your
talent is only the beginning to succeeding
online Research the women events and
organizations represented and maybe you
will discover your passion create a new
avenue for wealth and become a Successful
Sista yourself
The goal of Dr Venus Opal Reese is to
teach purpose-driven high-achieving entre-
preneurial Black Women how to identify
monetize and leverage their worth by trans-
forming mindsets creating inspiring and
Rosettarsquos speeches and workshops are
inspiring interactive and informative
designed to help participants take imme-
diate action
Dr Venus Opal Reese
Defy Impossible Business Coach
wwwdefyimpossiblecom Rosetta Thurman
Happy Black Woman
wwwhappyblackwomancom
Sharvette Mitchell
Talk Radio amp Media Coach
wwwsharvettecom
The Sharvette Mitchell Radio Show
features various guests that include
celebrities artists authors small busi-
ness owners public speakers consult-
ants media personality and other influ-
ential people Our goal to motivate
excite and influence
Deborah Owens is hailed as thought leader
and advocate for remedying the wealth
disparities of women and minorities She is
the author of three books most recently
critically acclaimed A Purse of Your Own
An Easy Guide to Financial Security pub-
lished by Simon and Schuster
Deborah Owens
The Wealth Coach
wwwdeborahowenscom
Rachel Wilson Thibodeaux also known
as the SWAG Strategist amp Leverage
Your Brand Coach is Founder and CEO
of SWAG Strategy Solutions SWAG is
an acronym for Strategic Women
Achieve Growth SSS offers business
coaching professional speaking training
and development to women entrepre-
neurs ndash both current and aspiring entre-
preneurs along with sales professionals
Rachel Wilson Thibodeaux
SWAG Strategy Solutions
wwwswagstrategycom
Heal a Woman to Heal a Nation Inc
(HWHN) is a community based organi-
zation that promotes holistic wellness
for women and families through educa-
tion physical and mental health eco-
nomic and self empowerment
Mothyna James-Brightful
Heal a Woman to Heal a Nation
Conference
wwwhwhnorg
Small Business amp Women Empowerment
Coaches
Gina McCualey
Blogging While Brown Conference
wwwbloggingwhilebrowncom
Powerful Events
Blogging While Brown is more than a con-
ference it is a community - an incubator of
creativity collaboration and sustainability
for emerging leaders in digital media and
social change
By Sharon S Gordon
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 17
Ms Ingrid Saunders Jones is the Senior Vice President of
Global Community Connections for The Coca-Cola Com-
pany and Chair The Coca-Cola Foundation (Atlanta GA)
As the leader of Coca-Colarsquos philanthropy efforts the
company has contributed more than $460 million to sup-
port sustainable community initiatives including the His-
panic Scholarship Fund United Negro College Fund
(UNCF) Catalyst the Critical Difference for Women pro-
gram at Ohio State University the International Costal
Clean-up Boys and Girls Clubs of America the National
Council of Negro Women and the World Wildlife Fund to
name a few The Foundation also funds The Coca-Cola
First Generation Scholarship Program for first generation
college students Ms Jones also serves on the boards of
The Coca-Cola Africa Foundation and The Coca-Cola
Scholars Foundation
Extraordinary educator and political leader Mary McLeod
Bethune (1875-1955) founded NCNW in 1935 and envi-
sioned it to be an organization of organizations that would represent the national and in-
ternational concerns of Black women It would also give Black women the opportunity to
realize their goals for social justice and human rights through united constructive action
Today the National Council of Negro Women Inc (NCNW) is a council of 39 affiliated
national African American womens organizations and over 240 sections - connecting near-
ly 4 million women worldwide
National Council of Negro
Women
Ms Ingrid Saunders Jones
Chair wwwncnworg
Successful Sistarsquos To Seek for Business and Personal Success
Lucinda Cross
Activate Conference
wwwactivateconferencecom
Doreen Rainey
Get Radical Conference
wwwgetradicalconferencecom
Jessica Ann Mitchell
Blogger Week
wwwbloggerweekcom
Camika Smith
The BOSS Network
wwwthebossnetworkorg
A dynamic seasoned and no-nonsense
personal and business coach she is the
Founder of the RADICAL Success Insti-
tute and Vice President Operations
Transformation Division in the Steve Har-
vey World Group Focused on showing
people how to take their goals and make
them a reality shersquos built her career
around teaching and training individuals
entrepreneurs and executives on systems
and methods to accelerate success
The Art of Activation is a life changer and
will give you key tactics and strategies to
run in hot pursuit towards your personal
professional and global purpose Founder of
the popular Activate Conference Held
annually Activate presents a series of in-
formative events with the purpose of
ldquoactivatingrdquo the power inside of women
Blogger Weektrade 2015 is a multicultural
festival of bloggers journalists and
social media mavens hosted by Black
Bloggers Connect
As a collective The BOSS Net-
work supports women in their journey to
become independent and successful in
their endeavors utilizing network-
ing Working towards one simple
goal BOSSreg is ldquoBringing Out Successful
Sistersrdquo to build relationships and net-
works to structure a foundation where
women feel supported in their holistic
lives
LaShanda Henry has been developing
websites for over 10 years She owns over
15 web properties and is most passionate
about two things creating positive web-
sites for people of color and helping wom-
en entrepreneurs learn how to build suc-
cessful businesses online
Ms Henry graduated Columbia University
and received her bachelorrsquos degree in
Computer Science in 2002
ldquoMy lifersquos mission is to motivate inform
inspire connect With my mother in mind
I do what I do for parents looking to better
their childrenrsquos lives and for women striv-
ing to live their dreams I love to share
information and build communities online
Itrsquos what I do and who I amrdquo
Some of LaShandarsquos most popular websites include bull Multiple Shades of You Online (an African American Web Portal)
bull BBWO ndash Social Network for Women Entrepreneurs
bull SistaSense Money and Marketing blog
LaShanda Henry
Founder of Black Business Women
Online
Wwwmybbocom
National Organization Online Entrepreneur Success
18 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
BUSINESS TRENDS
Leading the Way ndash Women Leaders Matter
When it comes to successfully running a
business and managing employees women
clearly lead the way ndash Women Leaders
Matter A recent survey conducted by the
Pew Research Center found that most
Americans see women as stronger than or
equal to men when it comes to key leader-
ship traits From being honest and treating
employees fairly to mentoring staff women
executives and managers come out ahead
Thatrsquos great news because recognition of
the many attributes women bring to leader-
ship roles further reinforce the positive im-
pact women have in todayrsquos business world
Add to this the fact that according to new
research from Expert Market the number of
women-owned businesses has nearly dou-
bled in the last 20 years itrsquos easy to see
how women leaders are leading the way
Here are more reasons why women leaders
matter
Shake It Up
Letrsquos face it women leaders shake things
up Men have inhabited corner offices and
board rooms ndash not to mention seats in Con-
gress ndash far too long Having more women in
leadership roles in business as well as a
stronger presence in local and national poli-
tics helps maintain the balance and keeps
the playing fields even
Create Awareness
As women executives take on more and
more significant roles in business it helps
create an awareness of the value profession-
al women bring to a company Whenever
we read about the successes of a top CEO
such as Yahoo Incrsquos Marissa Meyer or
cheer on a woman who has left another
crack in the proverbial glass ceiling we feel
empowered and impassioned to continually
strive for our own professional goals
Encourage Workplace Diversity
As part of a diverse group women business
owners managers and executives are aware
of the many roadblocks they may encounter
on the way to success For those reasons
women leaders are in the perfect position to
pave the way for others by fostering diver-
sity in their companies And although a
recent study found that women bosses are
often penalized for hiring and promoting
other women and minorities we must con-
tinue to move forward ldquoContinue to recruit
diverse talent to meet diversity quotas and
build an environment of color creativity
and culturerdquo says Star Jones President
ldquoMake workplace diversity and inclusion a
corporate priorityrdquo
Inspire the Next Generation
Perhaps the most important reason why
women leaders matter more than ever is the
excitement they ignite in the next genera-
tion of young women Having role models
You do this of course through network-
ing If you want to network with important
people you have to know where they are
and get yourself therehellip
Here are a few ways to do that
Power network within traditional chan-
nels Go to your companyrsquos events
when you get priceless face time with
higher-ups In addition build your net-
work upon the classic infrastructures of
family friends your college alumni
group and professional associations
Join a networking group Find one
whose members span every industry
that will give you a broad understand-
ing of other businesses and exposure to
new clients
Connect with everyone That means
networking up down and sideways
Donrsquot think that to make the CEO chair
by age forty-five you should only in-
teract with managers VPs and trus-
tees Get to know the folks in the mail-
room and the coffee shop janitors the
newsstand operator security officersndash
you never know who might offer a
golden nugget of information that be-
comes your jackpot
Find lsquoem Research where your dream
team members work out get coffee
and eat lunch I am not advocating that
you become a stalker as that would
defeat your purposehellip if you become a
friendly face in your potential dream
team memberrsquos kickboxing class and
then ease into chit-chat and get to know
them slowly you can
ultimately introduce
yourself as a business
owner and propose that
they consider joining
your innovative ven-
ture
Bottom Line Trust
that the law of attrac-
tion will deliver the right people to you with
the best chemistry fit and timing And you
will magically click with your team to live
your dream
Be Where Important People Are
Darnell Smith is the
FounderCEO of Busi-
ness in the Black a online
media and marketing
company based in Dallas
Texas http
businessintheblackcom
Joining a networking
group and attending
annual business net-
working conferences
are a great way to
connect with like-
minded business pro-
fessionals
NAPW defines success as owning your
own power As the largest most-
recognized networking organization of pro-
fessional women in the country spanning
virtually every industry and profession the
National Association of Professional Wom-
en (NAPW) is a powerfully vibrant net-
working community with over 600000
members and nearly 300 Local Chapters
NAPW members have diverse backgrounds
beliefs perspectives and lifestyles with one
common bond - their ability to succeed -
See more at httpwwwnapwcom
By Star Jones Esquire President of National Association of Professional Women
Star Jones Esq
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 19
TECH TRENDS
GET YOUR SITE STATS CALL UTS AT 888-885-5552
Changes In Technology Can Present Opportunity For Small And Midsize Businesses
(NAPSI)mdashThanks to new technology itrsquos
an exciting time for small and midsize busi-
nesses Thatrsquos because many are finding
that increased access to new technologymdash
such as cloud and mobile solutionsmdashcan
provide access to services that were never
within their reach before helping them
grow and be more productive
They are also finding that using old or out-
dated technology can hinder a companyrsquos
ability to do business in a number of
waysmdashfrom security risks and compliance
issues to not being able to implement even
modest changes or updates in software all
of which can significantly hamper a compa-
nyrsquos ability to be successful and competi-
tive
A Shift In Technology
The beginning of one era in technology
often means the end or phasing out of an-
other For example to accommodate the
shift toward modern technology used by a
growing number of small and midsize busi-
nesses Microsoft will end support for Win-
dows Server 2003 on July 14 2015
This means that security patches and up-
dates will no longer
be available after
this period resulting
in a less stable and
less secure techno-
logical infrastructure
if no action is taken
However the good news is that a variety of
easy-to-integrate options are available for
those ready to upgrade including Microsoft
Azure the companyrsquos cloud platform
Cloud solutions such as Azure are designed
to provide small and midsize businesses
with the ability to scale up or down to take
advantage of opportunities or cut costs all
based on their needs
Numerous Benefits
Many small and midsize businesses report
that moving to a cloud platform like Azure
provides a range of benefitsmdashincluding
increased backup capacity enhanced disas-
ter recovery capabilities consistent compli-
ance with regulatory demands and access to
the most modern applications These bene-
fits can help small and midsize businesses
move faster
reduce costs
and ulti-
mately be
more produc-
tive
bull Backup Todayrsquos businesses generate
more data than ever before The cloud of-
fers reliable and economical backup for
data for businesses of any size and it even
automatically replicates data to help guard
against unexpected hardware failures
bull Disaster recovery Backup is a great so-
lution to protect your business from data
deletion and corruptionmdashbut it isnrsquot the
only important factor when it comes to data
Disaster recovery with Azure means your
companyrsquos data and applications will be
replicated in the cloud and accessible at any
time should anything happen to your physi-
cal location
bull Compliance With data security comes
legal and regulatory requirements With
cloud platforms like Azure your security
software will be continually updated mak-
ing it easy for your business to ensure it
remains compliant with unique industry
requirements
bull Modern applications The cloud pro-
vides the infrastructure platform and cus-
tom-made solutions in one place rather
than having to cobble solutions together
piece by piece This helps make it possible
for small or mid-size companies to spend
less time troubleshooting IT issues and
more time on activities that will drive the
business forward
Now is the time to plan your transitionmdash
and Microsoft is here to help For more
information please visit
wwwmicrosoftcomen-usserver-cloud
productswindows-server-2003 To find a
Microsoft partner in your area to assist in
your cloud transition visit
wwwpinpointmicrosoftcom
By embracing more modern up-to-date
technologies small and midsize business-
es are able to innovate in a way that al-
lows them to outpace the competition
WBC OHIO Announcement DreamBuilder
The Womens Business Center is now offering an online interactive Business Plan
DreamBuilder is a unique multi-leveled business skills training program created to help women build their dream of starting or growing their own business The 12 courses teach the basics of starting and growing a business including topics such
Rewards and Challenges of Being an Entrepreneur
Developing Your Business Idea
Who is Your Customer
Who is Your Competitor
Marketing Strategy
The significance of Branding
Pricing and so much more Upon completion you will have an edita-ble business plan Through our online tool you will become a part of the WBC DreamBuilder community You can communicate with other participants through discussion boards and messaging options In addition you will find various sample business forms and useful templates for your business Register at httpwwwdreambuilderorgwbcohio Contact us for further information (614) 732-0981
Empowering women entrepreneurs with the resources and tools to create strong sustainable business
20 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
REAL ESTATE TRENDS
HOME amp STYLE TRENDS
Five Quick Ways To Upgrade Your Home For Resale
(NAPSI)mdashWhether yoursquore considering
cashing in on your equity downsizing trad-
ing up moving for a change of scenery or
relocating for better prospects a few smart
investments and improvements can help
your home stand out from the competition
so you get top dol-
lar Even if yoursquore
not planning on
moving anytime
soon these strate-
gies can maximize
your homersquos value
and increase its
marketability
bull Sprucing up the
exterior If you
think yoursquoll have a
few years before
you move work on
your landscaping
now to give plants
time to mature
Look for easy-care
perennials such as hostas which multiply
on their own If you have less time you can
still achieve a quick makeover by power
washing paths and siding painting or up-
grading your front door and keeping the
lawn watered and weeded
bull Removing eyesores inside Some minor
adjustments can help buyers recognize
whatrsquos great about your home Swap out-
dated fixtures remove wallpaper and give
everything a deep clean Replacements
donrsquot have to be top of the line they just
need to eliminate hang-ups for potential
buyers
bull Improving the kitchenmdashto a point You
probably wonrsquot recoup the cost of a full
kitchen renovation but smaller projects such
as upgrading appliances and painting or
refinishing cabinets can modernize the
space
bull Refreshing rooms with neutral paint This is a time-honored tip for a reason
While seeing your favorite bold hues on the
walls makes you happy potential buyers
may not agree A fresh coat of neutral paint
can help them envision their own belong-
ings in the space
bull Focusing on energy efficiency The right
energy-smart upgrades can assure buyers
theyrsquore seeing an efficient home where util-
ity bills can be minimized Adding insula-
tion to the attic and walls can make a dra-
matic improvement in many homes Con-
sider the windows as well Adding a heat-
rejecting window film such as 3M Sun
Control Window Film can reduce cooling
costs and typically does not change the win-
dowsrsquo appearance Since the window film
can reject up to 99 percent of UV rays it
can protect the investment you made in
your hardwood floors rugs window treat-
ments furniture and artwork
Learn More
For further facts visit www3Mcom
homeimprovement
(NAPSI)mdashThere could be good news for
many households The garage can be so
much more than a storage room where you
hide your kidrsquos soccer cleats lawn mower
and old yearbooks With these five tips you
can make it as organized functional and
aesthetically pleasing as any room in your
house
1 For many the garage is the pri-
mary entry and exit point to the
home but it can also serve as a
terrific storage space for emergen-
cy supplies Check to make sure
your home emergency kit is up to
codemdashreplace batteries in flash-
lights and replenish your canned
food and medical supplies You
may not need them every day of
the year but itrsquos better to be safe
than sorry Also ensure that you
have backup power sources availa-
ble in the event of an outagemdasha
home generator and backup battery for your
garage door opener are proven solutions
that will help maintain accessibility and
functionality for your family no matter the
circumstance
2 While reorganizing take some time to
check your garage door Test the alignment
by disconnecting the door from the opener
once itrsquos disconnected you should be able
to lift the door easily with one hand If the
door is stuck or difficult to lift you should
call an authorized dealer for an inspection
Also be mindfulmdashif your garage door
opener was installed prior to 1993 itrsquos
probably time to have it replaced as it may
not be equipped with the latest safety fea-
tures such as photo eyes
3 When cleaning the garage homeowners
tend to think of horizontal spacemdashclearing
out boxes on the floor moving gardening
equipment and power tools over to the
sidemdashbut freeing up vertical space can be
just as important Instead of piling contain-
ers on the floor think about installing wall
shelves to maximize space If you want to
clear up additional overhead for a larger
car a hanger for bikes or other large pieces
of sporting equipment consider replacing
your overhead garage door opener
4 Yoursquove organized and upgraded your
garage but yoursquore not done yetmdashyou need
to be sure your garage is a safe place for
friends family and pets Store flammable
propane tanks outdoors and invest in a 5- or
10-pound fire extinguisher in case of emer-
gencies Lock up any other dangerous
chemicals
5 A good cleaning ultimately helps in-
crease convenience and peace of mind and
that premise can extend beyond organiza-
tional tips
Creating a clean functional space will pro-
vide the peace of mind you want and de-
serve You can turn your home into an or-
ganized retreat and your garage into a func-
tional space-saving area you can enjoy year
after year
Spring Cleaning 101 Find Extra Funds and Freedom By Decluttering Your Garage
How a few quick touch-ups can create added value to your
home
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 21
TRENDY PALETTE
(NAPSI)mdashSo many people are grilling out-
doors year-roundmdasheven when temperatures
dip below freezingmdashthat Weber Grills the
company that launched the grilling revolu-
tion more than 60 years ago has released its
top tips for hearty grillers who simply
wonrsquot give up the distinctive flavors that
only an outdoor grill can deliver
ldquoMore than half of grill owners grill year-
roundmdashand 35 percent grill when the
temperature drops below freezingrdquo
said Kim Lefko Executive Vice Pres-
ident AMERICAS Weber-Stephen
Products LLC ldquoOur annual Weber
GrillWatch Survey reveals the top
reason people brave the cold is be-
cause they feel everything tastes better
grilled They also tell us itrsquos because
they see grilling as an adventure itrsquos
lsquome timersquo and itrsquos lsquofootball seasonrsquordquo
Whether grilling for one or two or to
add some flair to your next party be sure to
bundle up on your way to the grill and arm
yourself with these essential tips from We-
ber
bull Plan on adding five to 10 minutes to the
normal time it takes to preheat your grill in
the warmer months
bull Even when itrsquos cold outside never grill in
an enclosed space that can trap deadly car-
bon monoxide such as inside a garage or
under an overhang
bull If yoursquore lookinrsquo you ainrsquot cookinrsquo Resist
the urge to lift the lid Repeatedly opening
the grill will let precious heat escape ulti-
mately increasing your grilling time
bull Use a thermometer to measure the internal
temperature of foods for delicious results
every time
bull Have backup fuelmdashcharcoal and pro-
panemdashon hand in the winter as the grill will
typically require more fuel than during the
warmer months
bull Grill what you know Cold weather is the
time to stick with the tried-and-true recipes
you know by heart to maximize efficiency
at the grill
bull Position gas grills so the wind is perpen-
dicular to the gas flow and not blowing the
flame down the burner tubes
bull Keep your grill covered to protect it from
the elements
bull Snow gloves are not barbecue gloves
Make sure you have on heat-resistant
gloves when operating your grill
For additional cold weather grilling tips
visit wwwwebercomweber-nationblog
how-to-grill-in-the-winter
Essential Tips For Year-Round Grilling
888-885-5552 inforbantrendsetterscom
URBAN TRENDSETTERS INTRODUCES
NEW APPS FOR RESTAURANTS amp MORE
22 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
HEALTH AND WELLNESS
by Bruce Johnson
heart attack survivor and news reporter-
anchor
(NAPSM)mdashldquoForty-two-year-old black
male probable heart attackrdquo To this day
the paramedicsrsquo words as they rushed me to
a Washington DC hospital ring in my
ears
It began as a normal Thursday cover-
ing news as a street reporter in the
toughest part of our nationrsquos capital
When the severe pain in my chest
began I tore open the top buttons of
my dress shirt and loosened my tie to
no avail After a few failed attempts
to shake off the pain I was rushed by
ambulance to the local hospital
As I was rolled into the emergency
room my shirt was cut off an IV
needle was stuck in my arm and
monitoring leads were stuck to my
chest I was given medication to dis-
solve any blood clots and restart
blood flow to my heart An electrocardio-
gram showed that I had had a type of heart
attack called ldquothe widow makerrdquo An artery
was abruptly and completely blocked Fifty
percent of patients who have this type of
heart attack die before they get to the hospi-
tal
My cardiologist was concerned I was
young to be having a heart attack and was
outwardly in good health
Two years before my heart attack with a lot
of help I had quit smoking and eliminated
all alcoholic drinks However my job as a
reporter for a top news station was inherent-
ly stressful I often grabbed fast food as I
tried to balance professional responsibilities
with family time It had all caught up with
me
Later that night my chest pain came back
and I was flown to another hospital where
an emergency angioplasty was performed to
widen the obstructed artery
I was in intensive care for several days be-
fore starting inpatient cardiac rehab Within
2 weeks I was walking and ready to go
home I continued my supervised cardiac
rehab as an outpatient for another 6 weeks
Determined to learn why I had my heart
attack and what I could do to prevent anoth-
er one I relied on what I did best research
and investigation I asked my family about
our history of cardiovascular disease I read
articles and listened intently when the nurs-
es and doctors explained about my blood
pressure pulse weight and medications I
worked with a nutritionist who told me that
if I ate mostly fresh fruits and vegetables
broiled fish and chicken and lower-fat
foods I could occasionally enjoy spare ribs
at family get-togethers
I had always been athletic before my heart
attack but I knew I needed an activity that
Hey Man Itrsquos Time We Have A Heart-to-Heart
Continued on Page 23
Bruce at work amp play
after surviving heart
attack
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 23
DIET FREE LIFE PROUD SPONSORS OF THE NEW UTS
FITS amp TRENDY MAGAZINE gave me control of my heart speed I start-
ed by running on a treadmill and then
moved my runs outside I listened to my
body but wasnrsquot afraid to push myself
I saw my doctors regularly to make sure
my heart was functioning at its best My
health care team was stunned by my recov-
ery often calling me a miracle which felt
great But not as good as knowing I was
living healthy tracking and controlling my
blood pressure and taking care of myself
Despite my progress I needed to prove to
myself that I was healthy Since running
had be come my passion I entered the
Marine Corps Marathon With clearance
from my doctor on October 22 2000mdash
eight years after my heart attackmdashI ran
262 miles When I crossed the finish line
I knew my heart attack hadnrsquot defeated or
defined me
I know I was spared My story could have
turned out differently and I am grateful for
this gift of life But do you know what
This could be you Heart disease remains
the leading cause of death in America
If you learn anything from my story I
hope itrsquos that YOU have to take care of
yourself and your heart No one else can
do it for you During American Heart
Month and all through the year make
your heart a priority Know your blood
pressure and keep it in control Donrsquot
smoke Eat less fatty salty and greasy
food and more fruits and vegetables Make
an appointment with your doctor Free
resources and information are available
from Million Hearts at
http1usagov1AU65x6 Take it from
me taking action today could save your
life tomorrow
HeartmdashContinued From Page 22
24 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
BEAUTY AND FASHION TRENDS
Inspiring Beauty 50 Years of Ebony Fashion Fair
The first-ever exhibition on the Ebony
Fashion Fair Inspiring Beauty explores the
50-year history of the charity fashion spec-
tacle that redefined the concepts of beauty
style and empowerment for African Ameri-
cans by examining the history of the show
and its director and producer Eunice W
Johnson
Inspiring Beauty showcases nearly 100 ob-
jects including ensembles and accessories
displayed on fully stylized mannequins to
recreate the runway experience as well as
archival photographs video and Johnsonrsquos
personal effects to tell the full story of these
unparalleled events At the center of this
dynamic show are the stunning gowns
feathered coats and statement designs seen
in the 40 garments selected from a collec-
tion of thousands Johnson amassed in five
decades
Works by designers including Stephen
Burrows Christian Dior Christian La-
croix Bob Mackie Missoni Jean Patou and Sarli illustrate themes of vision inno-
vation and power as exemplified by John-
sonrsquos entrepreneurial spirit flair for fash-
ion and philanthropic goals as co-founder
of Johnson Publishing Company publisher
of Ebony and Jet magazines
Exhibition highlights include garments
from fashion greats such as Valentino
Pierre Cardin and Alexander McQueen
for Givenchy before they reached world-
renowned status An Yves Saint Laurent
lsquoPicassorsquo cocktail dress Nina Ricci even-
ing ensemble of a shirred jumpsuit and ruf-
fle coat Karl Lagerfeld for Chloeacute beaded
gown Vivienne Westwood animal print
evening gown and Emanuel Ungaro two
piece bridal gown are examples of the spec-
tacular trends of fashion and attitude of
style
Developed by the Chicago History Museum
in cooperation with Johnson Publishing
Company Inspiring Beauty offers an un-
precedented multisensory experience to
visitors who have never attended an Ebony
Fashion Fair as well as reconnects those
who experienced it first-hand
TOUR SCHEDULE Museum of Design Atlanta GA
October 18 2014 ndash January 4 2015
Milwaukee Art Museum WI
February 5 2015 ndash May 3 2015
Minnesota History Center St Paul MN
May 22 2015 ndash August 16 2015
Charles H Wright Museum of African
American HIstory Detroit MI
September 18 2015 ndash January 3 2016
Memorial Art Gallery of the University
of Rochester NY
January 30 2016 ndash April 24 2016
Bellevue Arts Museum WA
May 20 2016 ndash August 12 2016
The George Washington University Mu-
seum and The Textile Museum Wash-
ington DC February 10 2017 ndash June 4 2017
Eunice Johnson at work 1970 Photo
courtesy of Johnson Publishing Compa-
Eunice Johnson with designer Yves
Saint Laurent 1972 Photo courtesy of
Johnson Publishing Company LLC
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 25
ldquoMaking pretty faces is my specialty
Sara King
Professional Makeup Artist
614-900-1033 wwwstyleseatcomsarakingbeauty
Special
Events
Free-Lance
Make-Up Parties
BEAUTY amp FASHION TRENDS
Available at DrsquoAndrearsquos Hair Studio
DrsquoAndrea Brown Master Designer
2151 E Dublin Granville Road Suite F
Columbus OH 43229 P 614-636-2298
5 STAR HAIR MAYVEENCOM
Natural Straight
Deep Wave
Curly Wave
Loose Wave
FREE BUSINESS OPPORTUNITY
CALL TODAY
If yoursquore like me yoursquove got a random col-
lection of carrier and essential oils some-
where in your beauty arsenal If yoursquore like
me said random collection of essential and
carrier oils is mostly just sitting there col-
lecting dust and taking up space on your
shelves Many of us aspire to be gung-ho
DIY mixtresses in our down time but life
doesnrsquot always have that in store for us In
fact sometimes we buy products we donrsquot
need and make aspirational plans that wersquore
going to learn how to use them That
doesnrsquot always happen Irsquom here to help
you sift through the clutter
First things first ndash let me introduce you to a
recipe book you should check out ndash Natural
Beauty Alchemy Make Your Own Organic
Cleansers Creams Shampoos Serums
Balms and More Itrsquos written by fabulously
named licensed pharmacist and expert
healthcare professional Fifi M Maacaron
and features more than 100 easy to follow
recipes for skin and body IMO itrsquos pret-
ty light on hair recipes but it offers helpful
and simple recipes for bellas who want to
make their own toner or serum or even per-
fumes from essential oils With permission
from the publisher I got access to a few
exclusive recipes ndash you gotta get the book
for the rest I specifically requested the
breakdown for the ldquo3-in-1 Lazy Blendrdquo ndash
you KNOW I love a good multi-use prod-
uct A DIY multi-use product SOLD
Herersquos the breakdown courtesy of The
Countryman Press
3-in-1 Lazy Blend ndash Makeup Remov-
er Toner amp Night Oil
What could be better than a makeup remov-
er that is also a toner and an anti-aging
night oil all in one bottle This formula
softens the skin and nourishes it While the
composition of jojoba oil is very close to
that of the skinrsquos own lipids and it doesnrsquot
clog pores wheat germ oil is rich in vita-
mins and minerals that prevent aging
Chamomile tea and rose water are extreme-
ly skin friendly and help alongside glycer-
in balance moisture levels Keep this oil-
water mix handy especially when you have
little time and energy left at the end of the
day
INGREDIENTS 2 ounces (60 ml) rose water
1 tablespoon almond oil
1 tablespoon jojoba oil
1 tablespoon wheat germ
1 ounce (30 ml) chamomile tea (at room
temperature)
1 teaspoon glycerin
5 drops vitamin E oil
Note You can substitute witch hazel for
rose water in case of oily skin
INSTRUCTIONS 1 Mix the above ingredients adding one at
a time Shake well and then transfer to a
spray bottle
2 Shake vigorously to disperse oil droplets
before spraying onto a cotton disc or ball
Wipe the face and neck repeating if neces-
sary to remove makeup completely
3 You do not need to rinse or follow with a
toner or night oil because this formula does
it all
4 Store the bottle in a cool place away from
sunlight and heat
Try This DIY Beauty Recipe ndash the 3-in-1 Makeup Remover Toner amp Night Oil
By Patrice Grell Yursik
Founder Afrobellacom
26 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
ARTS AND ENTERTAINMENT
NEW YORK NY and UNIVERSAL CITY Calif ndash The biggest names in en-tertainment will bring the music of the iHeartRadio app to life on Sunday March 29 for the second edition of the iHeartRadio Music Awards hosted by Oscar and Grammy award winning actor and musician Jamie Foxx The event will air live on NBC from 8-11 pm ETPT from the historic Shrine Auditorium in Los Angeles and will be broadcast sim-ultaneously on iHeartMedia stations na-tionwide and across the iHeartRadio
digital music platform
The three hour telecast will truly reflect Americarsquos favorite music and will show-case the yearrsquos most popular artists and songs determined by the iHeartRadio Chart and fan voting through iHeartRa-dio stations nationwide The evening will include performances by Rihanna Iggy Azalea Sam Smith Madonna Ja-son Aldean Jamie Foxx Meghan Trai-nor Jason Derulo Jennifer Hudson Kelly Clarkson Snoop Dogg Nate Ruess Alesso and Florida Georgia Line
along with appearances from Taylor Swift and more This yearrsquos iHeartRa-dio Music Awards will also feature un-
expected collaborations from some of
the top names in music
ldquoThis is the night we celebrate the big-gest songs and artists we played for fans on our iHeartRadio stations across America and on the iHeartRadio app over the past year along with a look at whats coming in 2015rdquo said John Sykes President of Entertainment En-terprises for iHeartMedia Inc ldquoAnd who better to host than both a Grammy win-ning musician and Oscar winning per-former Jamie Foxx This is going to be an amazing star packed Sunday night of
music on NBC
ldquoIrsquom so excited that Jamie Foxx is taking the reins at this yearrsquos iHeart awards He is the perfect choice to lead this extraordinary night of music and celebrity artists said Paul Telegdy President Alternative and Late Night
Programming NBC Entertainment
2014 was such an incredible year for so many artists across different genres so
its great to see them get the recognition they deserve said Tom Poleman Pres-ident of National Programming Platforms for iHeartMedia Whether theyre new to the scene or industry veterans each artists journey is exciting to follow from their first radio spin to their first
iHeartRadio Music Award nomination
The iHeartRadio Music Awards is the night in music where the indus-tryrsquos top artists get to shine in a relaxed and fun atmosphere and celebrate their own achievements as well as those of their peersrdquo said Ian Stewart President of Done +
Dusted Inc
Category finalists for the iHeartRa-dio Music Awards were announced on February 4 with 2014 iHeartRa-dio Innovator Award winner Pharrell Williams making a special appear-ance on NBCrsquos TODAY show to
reveal this yearrsquos Artist of the Year nomi-nees Social voting through iHeartRadio stations nationwide for the Best Lyrics Best Fan Army and Renegade catego-ries will run through Friday March 20 Category finalists (by alphabetical order) are
JAMIE FOXX TO HOST IHEARTRADIO MUSIC AWARDS LIVE ON NBC Sunday March 29 (8-11 PM ETPT)
Rihanna Iggy Azalea Sam Smith Taylor Swift Madonna Jason Aldean Jamie Foxx Meghan Trainor Jason Derulo Jennifer Hud-son Kelly Clarkson Snoop Dogg Nate Ruess Alesso and Florida Georgia Line
Continued on Page 27
Jamie Foxx
Rihanna
Snoop Dogg
Jennifer Hudson
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 27
EVENTS
The Urban Trendsetters List of 2015 Media Sponsorship is GROWING NATIONALLY amp FAST
Events Include but NOT limited to
Whorsquos Who Publishing Book Unveiling Receptions for Atlanta GA other city announcements soon
The African American Male Wellness Walk Atlanta Detroit Washington DC Niagara Falls
2015 Champions of Diversity and Career town Network Career Fair-Columbus OH and Atlanta GA
The African American Film Festival-New York City
FOR MORE INFORMATION ON ADVERTISING SPONSORSHIP OR VENDOR OPPORTUNITIES LOG ONTO WWWURBANTRENDSETTERSCOM EVENTS
CALL Mykayla Bryant or Sharon S Gordon at 888-885-5552
EMAIL mykaylaurbantrendsetterescom or Sharonurbantrendsetterscom
Artist of the Year
Ariana Grande
Iggy Azalea
Luke Bryan
Sam Smith
Taylor Swift Song of the Year
All About That Bass - Meghan Trainor
All of Me - John Legend
Happy - Pharrell Williams
Shake It Off - Taylor Swift
Stay With Me - Sam Smith Best Collaboration
Bang Bang - Jessie J + Ariana Grande + Nicki Minaj
Dark Horse - Katy Perry featuring Juicy J
Fancy - Iggy Azalea featuring Charli XCX
Problem - Ariana Grande featuring Iggy Azalea
Talk Dirty - Jason Derulo featuring 2 Chainz
Best New Artist
Bastille
Cole Swindell
Iggy Azalea
Meghan Trainor
Sam Smith Country Song of the Year
Bartender - Lady Antebellum
Burnin It Down - Jason Aldean
Dirt - Florida Georgia Line
Give Me Back My Hometown - Eric Church
Play It Again - Luke Bryan Hip HopRampB Song of the Year
Dont Tell Em - Jeremih featuring YG
Drunk in Love - Beyonceacute featuring Jay Z
Flawless - Beyonceacute
Loyal - Chris Brown featuring Lil Wayne and Tyga
New Flame - Chris Brown featur-ing Usher and Rick Ross
Dance Song of the Year
Animals - Martin Garrix
Blame - Calvin Harris featuring John Newman
La La La - Naughty Boy featuring Sam Smith
Summer - Calvin Harris
Waves - Mr Probz
Alternative Rock Song of the Year
Come With Me Now - KONGOS
Do I Wanna Know - Arctic Mon-keys
Fever - The Black Keys
Something From Nothing - Foo Fighters
Take Me to Church - Hozier Best Lyrics
All of Me - John Legend
Blank Space - Taylor Swift
Counting Stars - OneRepublic
Habits (Stay High) - Tove Lo
Stay With Me - Sam Smith
Thinking Out Loud - Ed Sheeran
Best Fan Army
5SOSFAM - 5 Seconds of Summer
Arianators - Ariana Grande
Bey Hive - Beyonceacute
Team Breezy - Chris Brown
Sheerios - Ed Sheeran
Church Choir - Eric Church
Directioners - One Direction
Selenators - Selena Gomez
Mendes Army - Shawn Mendes
Swifties - Taylor Swift Renegade Award presented by the All New 2015 Jeep Renegade
Brantley Gilbert
Charli XCX
Hozier
Iggy Azalea
Meghan Trainor
This year the iHeartRadio Music Awards is partnering with the Jeep brand to pre-sent the first-ever ldquoRenegade Awardrdquo The ldquoRenegade Awardrdquo celebrates emerging standout artists who have bro-ken boundaries while staying true to themselves These artists defy conven-tion to create new musical lanes that are distinctly their own They are authentic and passionate with the talent to stretch the limits and do something extraordi-
nary
The iHeartRadio Music Awards will be executive produced by John Sykes Tom Poleman and Liz Kelly of iHeartMedia along with Ian Stewart and Hamish Hamilton of Done and Dusted Inc who will also produce the show for NBC Stu-
dios Hamilton will also direct
Proud partners of this yearrsquos events in-clude the All New 2015 Jeep Renegade
and Taco Bellreg
For breaking news and exclusive iHeartRadio Music Awards content visit iHeartRadiocomawards or follow the social buzz on Twitter Facebook Insta-
gram and Google +
IHeart - Continued From Page 25
ARTS AND ENTERTAINMENT
28 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
TRAVEL TRENDS
FOR VENDOR AND SPONSORSHIP INFORMATION CONTACT SHARON S GORDON 888-885-5552
(NAPSI)mdashFor those looking to take an
upscale road trip but who want to get the
most for their money there are several tips
and tricks to keep in mind when planning a
getaway
Time Your Trip-If your dates are flexible
try traveling to your selected destination
during its off-season Hotels often drop
their rates to attract business when crowds
thin out and you can score a great deal
while avoiding a tourist rush Try a moun-
tain destination before ski season is in full
swing or a famous site such as the Grand
Canyon on a weekday during the school
year
Take Advantage of Luxury Partnerships-
Luxury brands often partner to provide their
customers with added value To take your
road trip up a notch from the moment you
pull out of your driveway a special edition
Crafted Line of vehicles from Lexus comes
equipped with a beautiful two-piece set of
tailor-made Tumi luggage The Lexus
Crafted Line features an Ultra White exteri-
or with Obsidian door handles side mirrors
and grille Eye-catching seats contrast
stitching headrests and door panels are
either two-tone BlackScarlet or Black
Cabernet Models include IS 250 F SPORT
LS 460 F SPORT and GS 350 F SPORT in
RWD and AWD RX 350 AWD F SPORT
and ES 350
The limited edition Tumi duffel bag set was
specifically designed to match the vehicles
for grille-to-trunk coordination Lexus own-
ers can find additional pieces of this origi-
nal luggage set and other exclusive offers at
LexusDriverscom A Meguiarrsquos New Car
Care Kit is also included as another extra
bonus for Crafted Line owners
Search for Package Deals-Regardless of
when you travel try to look for a hotel of-
fering a package deal to capitalize on your
travel investment Many upscale hotels of-
fer credit toward their on-site restaurants
bars or spas when you book in advance
online Hotels in areas such as Napa Valley
or other wine country destinations may
partner with nearby wineries to offer its
guests exclusive deals on tastings and tours
For example The Allison Inn amp Spa in Or-
egonrsquos Willamette Valley offers Lexus
owners the chance to sample three distinc-
tive local wines and receive a complimen-
tary bottle of their favorite The resort also
has an on-site fleet of Lexus vehicles avail-
able for guests to drive eliminating the
need for a rental car
Take the Scenic Route-The great thing
about road trips is that you can skip the
crowded expensive attractions and enjoy
the view from the comfort of your car seat
And all passengers will be happy to spend
more time taking in free scenic sites along
the way Take advantage of natural wonders
and roadside attractionsmdashsuch as New
Yorkrsquos scenic Finger Lakes region or
kitschy Route 66 sitesmdashwhenever possible
With these tips and tricks and a little ad-
vance planning yoursquoll save time and money
while elevating your road trip Find out
more at wwwLexuscomcraftedline
Elevate Your Next Road Trip By Seeking Out Added Value
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 29
AUTO TRENDS
When The Check Engine Light Is On Donrsquot Ignore It
Donrsquot take this lightly One of the most
vital signals of an improperly functioning
vehicle is the check engine light and when
illuminated it alerts the driver to a variety
of existing potential problems Neverthe-
less vehicle checkups
during car care events
throughout the country
reveal that the check en-
gine light is on in nearly
one out of 10 vehicles
Some common malfunc-
tions that can cause the
check engine light to illu-
minate include a faulty
oxygen sensor mass air-
flow sensor or spark
plugs and wires If the light flashes the
condition is more critical and must be
checked immediately to prevent severe
damage which may include catalytic con-
verter damage
ldquoWhen the check engine light comes on it
means that a vehicle system such as the
ignition fuel injection or emission control
is not operating properly even if the vehicle
appears to be running normallyrdquo explained
Rich White executive director Car Care
Council the source for the ldquoBe Car Care
Awarerdquo campaign promoting regular vehi-
cle care maintenance and repair
ldquoA glowing check engine light doesnrsquot
mean you have to immediately pull the car
to the side of the road but it does mean you
should get the car checked out as soon as
possible Ignoring the warning light could
result in costly repairs At the very least the
light could alert you to an engine problem
that is negatively impacting fuel economyrdquo
he added
When scheduling service make sure the
automotive shop that examines your vehicle
has professional technicians who are trained
and certified in OBDII diagnosis and repair
The technician will connect your vehiclersquos
computer system to a diagnostic scan tool
which will indicate why the light was acti-
vated
At the same time the technician can ana-
lyze idle speed throttle response engine
temperature fuel system pressure manifold
vacuum exhaust emission levels and many
other key indicators Once the problem is
fixed the carrsquos computer is reset to initiate
its release process The technician should
then be able to tell you what needs to be
done and discuss potential warranty cover-
age and further testing if necessary
For a free ldquoCar Care Guiderdquo or for further
information visit wwwcarcareorg
Donrsquot be in the dark
about your enginersquos
problem when the check
30 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
Christa Payne Area Manager 614-778-1958
christapayneaolcom Undercoverwearcomchristapayne
Call me to book your Special Girls Night Party
Business Opportunity
Changing Womenrsquos Lives
REGISTER YOUR BUSINESS IN OUR ONLINE BUSINESS DIRECTORY FREE AT WWWURBANTRENDSETTERSCOM UTS BIZ LIST
ARE YOU A TRENDSETTERS
Urban Trendsetters wants to spotlight you and your busi-
ness
Send your us your photo and brief introduction to Sha-
ronurbantrendsetterscom Subject Business Spotlight
SELL YOUR STUFF
UTS Classifieds
All print classified ad will get
FREE placement online
One Week $25 Two Weeks $40 One Month $75 Includes 1 photo up to 500 characters
Call Urban Trendsetters
Today
Your ad could be here for as low as
a $150 investment
Call Urban Trendsetters Today
888-885-5552
Urban Trendsetters Business Directory
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 31
FINANCIAL ADVISOR
Registered Investment Advisory Firm is
currently expanding throughout
Ohio We are in search of Independ-
ent Investment Advisor Representatives
Must be self-motivated professional and
willing to take direction If you have a
financial or insurance back round we
encourage your response We work with
Globally Recognized Money Manag-
ers Strong Ethics and complete transpar-
ency with clients relationships is essen-
tial Please contact Hardiman Invest-
ment Management Inc 614-209-
9748 or submit a resume via e-mail to
FREELANCE WRITERS
Do you love to write Urban
Trendsetters is growing and we
are looking for writers
If you are good writer love con-
necting with people and enjoy relay-
ing empowering information UTS is
the place for you Contact Sharon S
Gordon at 888-885-5552 for more
information or send email to in-
fourbantrendsetterscom
CLASSIFIEDS UTS Online Classifieds The Urban Trendsetters allow our customers the opportunity to submit their classified ads and pay online You may add photos videos and links to your classified ads You may also choose to upload current display ad As with our coupons our classified ads are available in print online via e-blast in our weekly top classified blast as well as front page top classified listing feature on our website
MEDIA SALES
Earn Extra Income for the Holidays
Urban Trendsetters wants to increase your
sales staff We offer a variety of media ser-
vices and we serve many different industries
If you are a professional individual seeking
unlimited income potential give us a call to-
day at 888-885-5552 or email
salesurbantrendsetterscom NO EXPERIENCE NECESSARY
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as little as 45 minutes Reduces the appearance of cellulite and varicose veins No its not water weight loss No it wont come back over
night and YES IT WORKS Donrsquot believe Try if for YOURSELF Call Mykayla Bryant Diamond Director at 937-532-8295
UTS FREE CARD
Ever wondered how your business could
profit from a Pre-Paid Card and the PPC
industry Contact UTS Free today at
614-526-8871 or email
utsfreecardgmailcom
Urban Trendsetters and Career Town Network Host STEM
Virtual Career Fairs
The purpose of this conference is to follow the governments lead in its STEM or Educate to Innovate model Our 4 goals are
1 Bring more awareness and emphasize the importance of in our educa-
tion system and encourage students to pursue degrees and careers in
STEM
2 Create more teachers and educators in the STEM areas
3 Create more diversity and careers in STEM for women and minorities
4 Create and develop relationships between corporations colleges uni-
versities and educators that will provide more positions of internships for
For Registration Vendor and Sponsorship Opportunities and Information
Call 888-885-5552 Email
Sharonurbantrendsetterscom wwwurbantrendsetterscom
Register for Your FREE Career Town Account
March- Celebrating Women of Diversity
AprilmdashHealthcare May-Internship amp Summer Opportunities HBCU
This series of career fairs will allow recruiters and job seekers to interact
one on one from the comfort of office and home Each week is dedicated
Logistics amp Warehouse Professional Healthcare and STEM
Classified Ads
$25 amp up
Your Ad
Could Be
HERE
32 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
Urban Trendsetters is YOUR NEW Online Marketing Department
SECURE YOUR ACCOUNTS TODAY Urban Trendsetters Brand Establisher amp Booster
Call 888-885-5552 for a FREE Consultation
The next most important things to secure for your brand after acquiring your domain name are the account names and profiles
on social media blogs and local directories
We all know that it is optimal to have a domain name that exactly matches your brand name or business name The same is true for
your account names as well as the URLs of your profiles on social media blogs and directories Your accounts on Web
properties are part of your brand presence and so securing your accounts
Establishing your accounts with optimal branding is of great
importance
ALL FOR $799
2 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
Door To Empowerment
ldquoEmpowering people to empower themselvesrdquo
1112 East Main Street P614-252-4777 Columbus Ohio 43205 F614-252-4890
Email doortoempowermentyahoocom
Mission Statement Door to Empowerment is a 501 c-3 community based organi-
zation with a human services commission to impact the lives of men women and
children We provide a vision plan and cultivate a holistic environment that will
have an impact on their life There is a duty to serve
Life Skills Training Computer Skills
Employment Research amp Training IEP Assistance for Parents GED Assistance Business Plan Assistance
Tax Preparation Financial Education
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 3
Call Today 888-885-5552
4 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
Publisherrsquos Page
I am not sure who first coined this phrase
ldquoAct Like A Lady Think Like A Manrdquo but
surprisingly enough I would place my last
bet it was a woman since we have been led
to believe that this means being harder or
tougher However comedian turned author
and media mogul Steve Harvey created an
absolute frenzy around ldquoAct Like A Lady
Think Like A Manrdquo through his books
movies and public speaking platform all of
which I completely enjoyed by the way he
was referring to how we as women should
approach love commitment and relation-
ships The advice was great and on point
however how does this serve us in our ca-
reers family and business success
I attended a recent event in which Lisa
Price Founder of Carolrsquos Daughter was a
guest speaker and she was talking about a
time in which she was on a panel of busi-
ness ownerrsquos one woman herself and sever-
al men The question she in particular was
asked was ldquohow do you balance home and
businessrdquo Her question to me and the
current audience was ldquowhen was the last
time you heard a man being asked this
questionrdquo As I thought about it for a mo-
ment and replied to the guests at my table
never
As a woman who has interviewed both men
and women I am guilty I have asked
women this question of balance but I donrsquot
recall ever asking a man nor do I ever recall
hearing a man asked write a book or speak
about or attended a conference or expo
where it was a topic of a manrsquos discussion
Why is that Why are we expected to be
able to be all things to all people at all
times Why is it that we are expected to
raise the children (married or single mother)
run the household hold down a full-time
position and take care of our man and do it
all with a smile Why The answer is sim-
ple because we have proven that we can
For centuries we were told that we were the
ldquoweakerrdquo sex Well for some of us this
may be true physically depending upon the
man and the woman (I have seen some cra-
zy videos on YouTube) but I would be
willing to argue to my dying day that this is
where the truth of that statement ends The
greatest example of this and you have un-
doubtedly seen this before would be if the
woman of the house goes on strike and the
man has to take on the responsibility of not
only his job as does she but also the run-
ning of the household complete with 22
kids of coursehellipnow letrsquos see who the
stronger sex is Where will he find bal-
ance I am told that if you try this at home
it may bring about a new respect for ldquothe
weaker sexrdquo I myself was a single mother
so every day was a challenge of balance
strength and purpose but that my friend is
a different subject We are just talking
women right now
As women and members of the fabulous
female species we have had to overcome
challenges and obstacles that based on past
history would bring a man to his knees
Men in general have never had to fight for
anything They made the rules and broke
them when it suited them and had a what
they say goes attitude about it and then
bullied us into believing for years that they
were right Then of course those that went
against the grain were beaten raped and
casted out of society as though carrying a
disease that may infect the other women of
the group if they were to get a single whiff
of the nonsense spewing out of the infected
womanrsquos mouth I suppose if you are afraid
of what this group of individuals would do
if they were to stand up and start thinking
for themselves and discover that with or
without you they would not only survive
and in most cases thrive you might also
want to keep this group submissive Well
they were right When given or should I
say when we took the opportunity to be
greater if they moved out of the way we are
as super as they knew we would be The
smarter of the ldquostronger sexrdquo welcomed the
change
Thank God for the first woman that said
ldquoWho do you think yoursquore talking toordquo As
well as the women background singer that
came behind her and yelled ldquoyea thatrsquos
right who do you think you arerdquo Can
you imagine the world we would live in
without her If some proud no nonsense
intelligent and fearless by any means neces-
sary women had not stepped up to the plate
and said enough is enough Much like J-Lo
in the movie Enough when she became fed
up and started fighting back against her
abuser We love a good ldquowoman powerrdquo
movie donrsquot we
Our history is filled with intelligent beauti-
ful strong and God fearing women who
knew that we have paid our dues and have
contributed as much blood sweat and tears
as men and we deserve equal rights and
respect as men We will have the right to
vote to work to learn and we will have a
seat at the table in business we will have
the right to choose what we want or donrsquot
want to happen to our bodies For so many
years we had no voice I find it so sad and
unimaginable that a time when we as wom-
en in the United State have fought for our
rights here there are still many women in-
ternationally who still donrsquot This means
we women as a whole still have a lot of
work to do
We have made many strides as women
however we still have some battles to fight
for those who canrsquot fight for themselves
We still have the fight of our little girls who
are being so hurtful and cruel to one another
based on their outer beauty and social stere-
otypes We need to change our mindset of
what real beauty is and raising the level of
our self esteem and self worth We still
have the fight of Domestic Violence and
Human Trafficking We still have the fight
of Equal Pay for Equal Work And we still
have the fight of The Right to Choose And
these are just a few Our work is not done
and all of our all of our battles have not
been won
Organizer Delegator Problem Solver Lov-
er Healthcare Provider Fighter and what-
ever else you need we are If you are a
woman you may not be ldquoEVERYrdquo woman
but I am certain you wear many titles Most
the ones I just listed all fit under the title of
mother alone Whenever there is a prob-
lem who do we call on first A woman
Why because we know the job will get
done and nobody can do it like she can I
donrsquot know about you but I always call my
mama sister or sista friend first Besides I
donrsquot know of a man that is here on this
earth without the strength of a woman just
one more thing that makes us stronger than
men They call it ldquoMother Earthrdquo for a rea-
son
Yes Steve Harvey you may have been on
the right track when advising women to
give a man a challenge when it comes to
relationships and all of those other insight-
ful tips you give are great and I completely
agree with you But when it comes to mat-
ters of general life and balance women do
things a little differently on purpose and by
design So when it comes to relationships I
will let you have that one however when it
comes to the rest of the thinking process I
am partial to continuing to ldquoThink Like A
Womanrdquo too I see that when given half an
opportunity we rise to the occasion and
when we see things arenrsquot right and changes
need to be made we come together rise to
the occasion and provide solutions Be-
cause everyone knowswhen mama ainrsquot
happy ainrsquot nobody happy May the fight
continue
Sharon S Gordon
Founder Publisher sha-
ronurbantrendsetterscom
ACT LIKE A LADY amp THINK LIKE ONE TOO
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 5
IN THIS ISSUE
PublisherCEO
Sharon S Gordon
Editor-at-Large
Lisa Freeman-
Williamson
VP Sales amp Market-
ing
Mykayla Bryant
Contributing Writers
Delois R Wright
Brenda Spencer
ProductionGraphics
Ashley Corry
Digital Media
Mykayla Bryant
Distribution
Cobrersquo Gordon
Urban Trendsetters Distribution Location
Would You Like Urban Trendsetters in Your Business Location
Call Us Today 888-885-5552
Visit Our Website for Our Full List of
Distribution Locations wwwurbantrendsetterscom
Team UTS
What is the BEE Busi-
ness Directo-
ry
The BEE (Black Eco-nomic Empow-erment) Busi-ness Directory is a community resource for locating Afri-can Americans in business and to communicate additional businesses resources and services available to build and enhance opportunities in the community Our first edition of The BEE (Black Economic Empowerment) Business Directory will launch in Central Ohio The BEE Business Directory will be published in print and online
The printed version will be available for distribution July 2015 Our goal is to reg-ister over 500 businesses by submission date May 1 2015 Join Us
GET LISTED ONLINE TODAY
WWWURBANTRENDSETTERCOM
GET YOUR Free Business Listing
Premium Directory
Launch Specials Available
Including
ADDITIONAL PHOTOS
VIDEOS AUDIO
URBAN TRENDSETTERS IS EVEN
BETTER ONLINE
Read it in printhellipExperience it
online helliphelliphelliphellip
Links from online version to
Videos Interviews Advertisers
Events Calendar Coupons amp
MORE
Local Libraries
Beauty and Barber Salons
Beauty Supplies
Book Stores
City Offices
State Offices
County Offices
Non-Profit Organizations
Restaurants and Venues
Neighborhood Stores
Drug Stores
Professional Offices
Chambers of Commerce
Churches
Media Outlets
Corporate Offices
Spirit Stores amp Locations
Recreation Centers
High Schools
Colleges amp Universities
Small Businesses
UTS Events
Page 7 International Womenrsquos Day Page 9 SportsmdashNEW Feature w Oscar Haywood Page 10 Relationship TrendsmdashThe Grown Zone Page 11 Black Youth Leading the Way in This Modern Day Movement Page 12 The Journey Page 13 Family Trends Page 14 Diversity Page 16 Successful Sistarsquos To Seek For Success Page 18 Business Page 19 Tech Trends Page 24 Fashion Trends Page 26 I Heart Music Awards
Eunice Johnson Ebony
Fashion Fair Page 24
6 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
URBAN TRENDSETTERS PRESENTS NEW SERVICES FOR
2015
ONLINE MARKETING SEO WEBSITE DESIGN EMAIL MARKETING PAY PER CLICK BLOG CONTENT CREATION PRESS RELEASE DISTRIBUTION LANDING PAGE CREATION AND DISTRIBUTION SOCIAL MEDIA CREATIONOPTIMIZATION REPUTAI-TON MANAGEMENT
ADDITIONAL SERVICES EVENT MARKETING STRATEGY amp CONSULTATION Includes Sponsorship Presentation Creation SPECIAL EVENT PUBLICATION DESIGN
POSITION TO PROSPER
Call today to book your FREE Position to Prosper 1 Hour Consultation and receive a FREE WEBSITE AUDIT TODAY
888-885-5552
MOBILE MOBILE APP CREATIION WEBINAR DEVELOPMENT AUDIO VIDEO COMMERICAL PRODUCTION MOBILE TEXT CAMPAIGN DEVELOPMENT
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 7
NEWS
Throughout history women have made
powerful leaps defending our country
fighting for equal rights and demonstrating
our gender is an asset to the world It took
nearly 150 years after the signing of the
Declaration of Independence for American
women to have the right to vote Wersquove
come a long way and today we are strong-
er than ever beforehellip but therersquos still work
to do Together wersquoll make it happen
International Womenrsquos Day celebrates the
contributions women make in every aspect
of life ndash at home at work in their commu-
nities ndash as mothers wives sisters daugh-
ters educators students and leaders We
come from different cultures backgrounds
and all walks of life united by a common
goal ndash to strengthen communities families
and societies by empowering women to
achieve equal rights and success
Last yearrsquos International Womenrsquos Day
theme ldquoInspiring Changerdquo was about envi-
sioning a better world for all women and
girls We challenged the status quo for
womenrsquos equality and took action by em-
powering each other to succeed We in-
spired young girls through mentoring made
an impact through net-
working stood up for
women against sexual assault and
became actively involved in
NAPW Foundation initiatives
expanding opportunities and ad-
vancement for women and girls
The United Nations is instrumental in ele-
vating the cause of gender equality around
the world The 1995 Fourth World Confer-
ence in Beijing marked a significant turning
point for the global gender equality agenda
because it created the Beijing Declaration
and the Platform for Action Adopted by
189 countries the Platform is a key global
policy document on gender equality with
focus on world attention on issues that mat-
ter most in the lives of women and their
families This includes access to education
health care jobs credit and the chance to
enjoy basic legal and human rights This
year marks the 20th Anniversary of the Bei-
jing Declaration and Platform for Action
and it remains a powerful source of em-
powerment and inspiration for gender
equalityhellip because like Hillary Clinton said
at the Beijing Conference 1995 ldquoHuman
rights are womenrsquos rightshellip And womenrsquos
rights are human rightsrdquo
Your Passion Makes it Happen Empower Educate Mentor Wersquore living
in a global gender revolution Women are
finding their voices and using them to in-
spire change We are ancestors of the brave
strong and mighty women who fought for
the vote It is our mission to keep fighting
for our rights leading by example and in-
spiring other women to do the same
Therersquos so much to learn from each other
and nowrsquos the time to embrace our woman-
hood and band together as strong profes-
sional sisters of this great country
Your Network Makes it Happen Moving forward means helping each other
succeed When women are under-
represented in the workplace with few op-
portunities for advancement itrsquos easy to
inadvertently hinder another womanrsquos suc-
cess According to a 2014 research study by
the Workplace Bullying Institute women
target women at work 68 of the time The
more we only try to promote our individual
success the less progress we make as a
collective force The professional women of
NAPW provide a supportive network with
each woman at different stages of her career
with a common aspiration to help each oth-
er achieve success
MakeItHappen on Social Media Like follow join tweet repeat Itrsquos the age
of hashtag activism and social media plays
a huge role in connecting women around
the world making a difference sharing
stories exchanging ideas and inspiring
women (and men) to become involved in
gender equality initiatives Join and initiate
discussions sparking involvement and in-
terest post resources pictures videos arti-
cles and get the message of equality out
there for the world to see
Herersquos to celebrating women calling for
equality and making it happen
Did you ldquoinspire changerdquo on International
Womenrsquos Day last year How will you
ldquomake it happenrdquo this year
Women of the worldhellip today is ours We are the future of history
I believe that
the rights of
women and
girls are the un-
finished busi-
ness of the 21st
centuryrdquo ndash
Hillary Clinton
We Make It Happen Happy International Womenrsquos Day By Star Jones Esquire President of National Association of Professional Women
8 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
COMMUNITY
Strategic Partnership Leaders of the National Society of Black Engineers (NSBE) and the American Society of Civil Engineers (ASCE) sign a memorandum of understanding before the
Charles Stark Draper Awards Dinner at the National Academy of Sciences in Washington DC (left to right) ASCE Executive Director Thomas W Smith III ASCE President Robert D
Stevens NSBE National Chair Sossena Wood and NSBE Executive Director Karl W Reid
Distribute to over 500 Media Partners Rates As Low As
$99 Press Release Submission
Email infourbantrendsetterscom
WE GOT YOU COVERED
The Catch the Wave Regional Conference
provides networking training and access
to both women business owners in Ken-
tucky Ohio amp West Virginia and
ORV~WBC corporate members across our
region Event Date April 20-21 2015
Location Cincinnati OH
Conference Theme Preparing for
Success httpwwworvwbcorg
Get Connected Through Community Events
Rea N Waldon PhD
Executive Director of The Ohio River
Valley Womenrsquos Business Council
Ohios Excellence in Disability
Inclusion Awards Luncheon
WrightChoice Inc
will celebrate this
years 25th anniversary
of the Americans with
Disabilities Act (ADA)
by hosting Ohios Ex-
cellence in Disability
Inclusion Awards
Luncheon presented by
Nationwide As a
workforce develop-
ment organization
WrightChoice Inc
urges the business
community to take a moment to celebrate col-
leagues or co-workers who are responsible for creat-
ing an atmosphere inclusive of people with disabili-
ties
Award categories include Allies for Inclusion Ex-
emplary Manager and Full Circle Branding Award
Nominate a person who has lead internal efforts for
disability inclusion a manager who has demonstrat-
ed leadership by hiring people with disabilities on
their team or a company that has demonstrated best
practices by including people with disabilities in
their communications and marketing strategies thus
strengthening its corporate brand and overall image
in the community For more information or spon-
sorship opportunities contact
TyKiah Wright 614-802-2364 or
Catch The WAVE
Ohio Business Expo
Wednesday March 25 2015 - 9 am to 1 pm
Aladdin Shrine Center
3850 Stelzer Rd
Columbus Ohio 43219
Learn about the many resources available to minority-owned women-owned
and small businesses Dont miss this opportunity to network with purchas-
ing representatives from the State of Ohio and diversity procurement repre-
sentatives from select private companies
The registration form below is for general event attendance Please complete
the form to register for the days activities
Agencies will be on-hand to speak to you about procurement opportunities
Matchmaker appointments are currently full however a limited number of
walk-ins are available The networking with agency staff will be similar in
nature but without the designated one-on-one appointment time
We look forward to seeing you on March 25
Online registration is encouraged but walk-ins are welcome To reg-ister or learn more about this event or the statersquos MBE and EDGE programs visit the Ohio Department of Administrative Servicesrsquo
website at dasohiogovOBERSVP or call 614-466-8380
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 9
(
SPORTS
DOWN HOME NEWS
NHL On the day of the NHLrsquos trading
deadline Mon Mar 2 the Blue Jackets
acquired C William Karlsson LF Rene
Bourque (photo) and a second round pick
in the lsquo15 NHL Draft from the Ducks in
exchange for DM James Wisniewski and
a lsquo15 third round pick previously acquired
from the Red Wings Karlsson and Bour-
que are both ex-pected to join the Spring-
field Fal-cons the Blue Jacketsrsquo AHL af-
filiate The Blue Jackets also acquired DM
Justin Falk who will play for the team
and a fifth round pick in the lsquo15 NHL
Draft from the Wild in exchange for DM
Jordan Leopold
FOR THE RECORD NBA Mavsrsquo Monta Ellis (photo) led all
with 19 pts in its 104-87 loss to the Hawks
The Mavs made 5-of-31 3-pt FGs 161
Since the NBA first adopted the 3-pt FG in
the lsquo79-lsquo80 season that tied the fifth lowest
3-pt percentage in a game for a team that
took at least 30 3-pt FGs The Mavs hold
the lowest such percentage on this list mak-
ing 4-of-31 3-pt FGs (129) earlier this
season vs the Knicks Despite that the
Mavs won that game in OT led by Dirk
Nowitzkirsquos 30 pts He also made 1-of-8 3-
pt FGs (125)
HBCU NEWS
SPORTS South Carolina St could lose its
menrsquos basketball womenrsquos softball and
womenrsquos soccer programs (the latter two
being non-revenue making) under a budget
plan presented by embattled president
Thomas Elzey (photo) who is on paid ad-
ministrative leave while state lawmakers
tackle the HBCUrsquos financial
crisis The cost-saving plan
also calls for SCSU to add
womenrsquos golf and womenrsquos
bowling (two sports less cost-
ly to run) and possibly leave
the MEAC in the hopes of
easing the athletic deptrsquos
$465K budget shortfall it fac-
es in lsquo15-lsquo16 SCSU has been
a MEAC member since lsquo70
but Elzeyrsquos plan did not say
which conference the HBCU
might join The plan came about a month
after a State House budget panel voted to
suspend school operations for two yrs
FRANKLY SPEAKING
MCB When asked if he knows of sexual
assault allegations against Rasheed Sulai-
mon though no official complaints were
filed with the Office of Student Conduct or
any law enforcement agency and if handled
Sulaimonrsquos dismissal appropriately Duke
coach Mike Krzyzewski said ldquoI donrsquot
have any comment about thatrdquo Sulai-
mon was dismissed from the team for
failing to ldquoconsistently live up to the
standards required to be a member of
our programrdquo said Krzyzewski in a
press release
NBA Anthony Mason (Pictured) died
at age 48 due to heart failure After
playing at Tennessee St Mason played
13 yrs in the NBA with the NJ Nets
Nuggets Knicks Clt Hornets Bucks
and Heat During his NBA career he
booked 108 ppg and 83 rpg while log-
ging 2963 assists He was also the NBA
Sixth Man of the Year in lsquo95 before lead-
ing the NBA in minutes played over the
next two seasons In lsquo97 he earned All-
NBA (3rd team) and NBA All-Defensive
Team (2nd team) He was also selected to
the lsquo01 NBA All-Star Game Mason also
played in Turkey Venezuela the CBA and
the USBL hellip MLB US Army WWII
veteran Henry ldquoHankrdquo Peters died of com-
plications from a stroke at aged 90 He was
a MLB executive for the St Louis Browns
KC Athletics (lsquo65-lsquo71) and Indians (lsquo87-
lsquo91) president of the National Association
of Professional Baseball Leagues the um-
brella group that governs MiLB (lsquo72-lsquo75)
and president and general manager of the
Orioles (lsquo75-lsquo87) hellip Stuart ldquoSturdquo Miller
a P for the Cardinals (lsquo52-lsquo54 lsquo56) Philies
(lsquo56) Giants (lsquo57-lsquo62) Orioles (lsquo63-lsquo67)
and Braves (lsquo68) died at age 87 from an
undisclosed cause hellip USOC At age 96
Maria Cerra died from an undisclosed
cause She was an American fencer who
competed in the womenrsquos individual foil
event at the lsquo48 Summer Olympics hellip
NHL Dan Held a C drafted in lsquo80 by the
Flyers but played for AHLrsquos Mariners (lsquo80
-lsquo82) and most of his career in Germany
until lsquo00 died at age 53 from an undis-
closed cause
By Oscar Haywood
Call 888-885-5552 FOR MORE INFO
10 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
RELATIONSHIPS
9 Reasons You Should Read This Book And Help Change The Conversation About What Healthy Love Is
The new book Loving In The Grown Zone
A No-Nonsense Guide to Making Healthy
Decisions in the Quest for Loving Roman-
tic Relationships of Honor Esteem and
Respect (Balboa Press) has been available
for a few months now and even before any
formal promotional effort the response has
been all but overwhelming with incredible
social media buzz and great reviews at Am-
azoncom and other online booksellers
Now that our official promotional campaign
has begun including appearances on televi-
sion and nationally syndicated radio as well
as our Loving In The Grown Zone Book
Blog Tour we are on a mission to make
Loving In The Grown Zone a national best-
seller This goal is not just about selling
books but our mission to champion what
our society (and especially our children and
young people) desperately needs fewer
dysfunctional broken and destructive rela-
tionships and more loving sustainable rela-
tionships of honor esteem and respect
However we cannot succeed in this mis-
sion without you In fact our primary rea-
son for writing our book and for launching
our GrownZonecom personal growth initi-
ative is to convince as many people as pos-
sible to not only support the Grown Zone
but to join our campaign for ldquoMore Self-
Love Better Decisions and Healthy Rela-
tionshipsrdquo You need to read and share our
book Loving In the Grown Zone Following
are just nine of the top reasons why we be-
lieve yoursquoll agree
1 You want to take a stand for healthy
love Infidelity Violence Disrespect
Abuse Possessiveness Exploitation Reck-
less procreation These and so many un-
loving acts are tolerated and committed in
the name of love As a result love needs
both a defense attorney and an image con-
sultant In fact no other virtue is more
falsely accused Read and share Loving In
The Grown Zone if you want to defend and
stand up for the truth about love
2 You want to prevent unhappy mar-
riages and high divorce rates How many
of us witness weddings and celebrate the
rings the hair the dress the music and the
food and drink at the receptionmdashbut cannot
honestly celebrate the marriage The fact
that half of all marriages end in divorce is
not evidence that the institution itself is
flawed but testament to the fact that a mar-
riage is only as resilient as the foundation it
is built on If you want to promote the self-
loving choices and healthy relationship
standards that prevent unsustainable mar-
riages and make good marriages last read
and share this book
3 You want to help love to reclaim its
true identity Love may be the ultimate and
original victim of identity theft with sex
money ego and self-indulgence among its
perpetrators thanks to popular culture
(including much of ldquorealityrdquo TV) movies
music peers and even preachers and par-
ents We founded Grown Zone and wrote
Loving In The Grown Zone to make the
case that true love is identified by its capac-
ity to bring honor esteem and respect to
people in relationships it is about joy
peace compassion forgiveness patience
affirmation restoration and safety Love is
always healthy and promotes personal
growth and self-love If it doesnrsquot it may be
many things but it is not love Read and
share our book if you agree
4 You are tired of dating and pursuing
relationships by trial and error Without
a commitment to personal growth and self-
love and reliable guidelines for healthy
relationship choices people are left to gam-
ble with their bodies finances emotional
health and physical safety treating the
search for love like the lotterymdashwith simi-
larly horrible odds One in a million may
find healthy sustainable love this way the
rest will get the booby prizes including
fatherless sons daddyless daughters costly
divorces serial infidelity financial abuse
domestic violence and other commonly
accepted features of unhealthy relation-
ships Read and share this book if you want
to change this paradigm for yourself and
others
5 This is not a book-sales campaign Itrsquos
a mission We want to make this perfectly
clear The Grown Zone is not just a cute
branding platform Itrsquos not about getting
Instagram reposts or pandering for follow-
ers with clever memes We are not in a so-
cial media popularity contest We are tired
of stories that start out with ldquothey fell in
loverdquo and end with ldquoheshe cheated onbeat
onabusedkilled himherrdquo We reject the
notion that abuse disrespect and self-
destructive choices should be tolerated by
us as individuals or as a society as accepta-
ble consequences of pursuing and engaging
in romantic relationships If you stand with
us read and share our book 6 You truly want to believe in good
healthy love and you want to help others
to recognize what it is not Loversquos detrac-
tors are bold loud and vocal Yet too many
of us who truly believe in healthy love are
often silent Read and share Loving In The
Grown Zone as the first step in making your
voice heard If you believe in healthy love
step up stand up and speak up
7 You want better for your children than
what you experienced in relationships Many of us have never personally wit-
nessed a healthy relationship in our own
families and communities much less been
taught about how to go about securing one
for ourselves If you are divorced a witness
or victim (actually theyrsquore one and the
same) of partner violence or are currently in
an unhappy marriage you know what it
means to fear that your sons and daughters
are doomed to the same fate Read Loving
In The Grown Zone so yoursquoll know that you
can break the cycle share it to make sure
that you do
8 You are tired of relying on others to
love you and you are ready to commit to
self-love If you are tired of chasing love
and ready to attract it the key is learning to
faithfully and unconditionally give it to
yourself Read and share our book to learn
to become what you desiremdasha healthy per-
son who loves with honor esteem and re-
spectmdashand to attract those ready willing
and able to bring you the same
Alfred Edmond Jr and Zara Green Co-Author
are co-principals of A2Z Personal Growth Enter-
prises producer of The Grown Zone discussion
series which focuses on key themes popularized
via their respective social media platforms in-
cluding their GrownZone Twitter
By Zara D Green and Alfred Edmond Jr
Continued on Page 13
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 11
YOUNG amp TRENDY
Imagine being a young teenager and decid-
ing to participate in a serious march that
you hoped would shed light on the injustic-
es facing Black people in this country as
well as change the unjust laws that were in
place allowing those injustices to be perpet-
uated without consequence
That is what our current generation ndash the
Joshua Generation ndash is up against and that
is what many that have come before them
have had to endure
This year marks the 50th anniversary of an
event that was televised around the world
called ldquoBloody Sundayrdquo and that event be-
came one of the major catalysts behind the
passage of the 1965 Voting Rights Act that
strengthen the voting rights for Black peo-
ple in this country
Inspired by Martin Luther King Jr a young
Black man by the name of John Lewis
joined the burgeoning Civil Rights Move-
ment Lewis was a Freedom Rider spoke at
1963rsquos March on Washington and led the
demonstration now known as ldquoBloody Sun-
dayrdquo
ldquoBloody Sundayrdquo refers to the March 7
1965 civil rights march in Alabama that
was scheduled to go from Selma to the cap-
itol in Montgomery to protest the shooting
death of 26-year old Black activist Jimmy
Lee Jackson who was shot in the stomach
on February 18 1965 by
Alabama State Trooper
James Fowler while the
troopers were breaking up
a peaceful protest in Mari-
on Perry County
Lewis worked with other
Student Nonviolent Coor-
dinating Committee
(SNCC) and Southern
Christian Leadership Con-
ference (SCLC) activists to
assemble and lead over
600 marchers across the
Edmund Pettus Bridge on
the way to Montgomery
Lewis and the marchers
were violently assaulted and driven back by
numerous law enforcement officials after
they crossed the bridge Lewis who still
bears the visible scar on his forehead from
the blow he received from an Alabama
State Troopersrsquo nightstick along with the
other unarmed marchers were beaten and
gassed during the attack while media out-
lets were on hand to cover the event live
The footage of the vicious and heinous at-
tacks deeply shook the country and put nec-
essary pressure on then-President Lyndon
B Johnson to advocate for the passage of
the Voting Rights Act of 1965
Lewis became one of the thirteen original
Freedom Riders and was the youngest of
the ldquoBig Sixrdquo civil rights leaders and the
chairman of the SNCC from 1963 to 1966
some of the most tumultuous years of the
civil rights movement During his tenure
the SNCC opened Freedom Schools
launched the Mississippi Freedom Summer
and organized the voter registration efforts
that led to the pivotal Selma to Montgom-
ery marches As the chairmen of SNCC
Lewis wrote a speech in reaction to the Civ-
il Rights Bill of 1963 where he denounced
the bill because it didnrsquot protect African
Americans against police brutality nor did
the bill provide African Americans the right
to vote In that year Lewis helped plan the
historic March on Washington in August
1963 the occasion of Dr Kingrsquos celebrated
ldquoI Have a Dreamrdquo speech and at 23 was the
youngest speaker that day
It is that same spirit ndash that flows from Lew-
is the last living person who addressed the
1963 March on Washington ndash that has
seemingly found its way inside the hearts
and minds of a new generation of modern
day Civil Rights leaders in this country who
are fighting to shed light on critical issues
impacting the Black community ndash from
police brutality to economic disenfranchise-
ment to political and legal disparity
All across the country we are seeing a
number of young activists that have taken
up the mantle without fear or favor to
speak up and speak out about these issues
and are not backing down
Protesters have been gathering in various
cities to demand accountability in the legal
system following the grand jury decisions
concerning Michael Brown in Ferguson
Missouri Eric Garner in Staten Island New
York and Jordan Baker in Houston Texas
The majority of demonstrations we have
seen have been youth-led movements that
has gotten the attention of mainstream
America and has breathed life into a gener-
ation of young people who had not been as
politically engaged in matters concerning
injustice as they once had been
Young people who are students community
activists and members of grassroots organi-
zations have made it a point to not stop
demonstrating and to keep up the pressure
on key entities in order to have their mes-
sage heard They have implemented ex-
tremely unique activities and messaging in
order to keep their message fresh and to
capture the attention of America
Young people have staged something they
have labeled ldquoa die inrdquo ndash which is the act of
laying on the ground to represent the hours
that Brown lie dead in the street in Fergu-
son
Protesters have added to the traditional ldquoNo
Justice No Peacerdquo chants by incorporating
ldquoI Canrsquot Breatherdquo and ldquoBlack Lives Matterrdquo
messaging
All across the country protesters took to
streets of many of the busiest intersections
in their respective cities in order to get their
message out and stand in solidarity with the
families of Brown and Garner In addition
to the street-side protests many youth de-
monstrators held massive demonstrations
inside of many of the major shopping malls
across the country
Many grassroots activist groups such as the
Houston Justice Coalition held forums and
town hall meetings aimed at local criminal
justice reform and developing plans to-
wards the next steps needed to deal with the
political law enforcement and judicial sys-
tems in the wake of the grand jury deci-
sions involving Jordan Baker Brown Gar-
ner and countless others
Black youth have been desperate for leader-
ship ever since integration and the lack of
mentorship and abandonment has forced
Black youth to find their own way to deal
with the injustices they are witnessing and
up against ndash without even considering those
who should be leading the way
This response to social and community is-
sues is nothing new Hip-hop was formed
because Black youth needed an outlet to
talk about what they were experiencing and
going through
Gangs were formed because Black youth
wanted to know what a family looked and
felt like so many joined gangs to create a
family-like atmosphere and belong to a
family that they felt truly understood them
and related to them
Black youth are no longer seeking to be
marginalized Black youth are seeking re-
spect and justice and will do what they need
to do to be safe have stability and survive
Black Youth Leading the Way in This Modern Day Movement
by Jeffrey L Boney Courtesey of
BlackPressUSAcom
12 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
THE JOURNEY
Consortium Of Faith-Based Leaders Raised Over $100000 During Black History Month for UNICEFrsquoS Efforts to Help
Stop Ebola in West Africa
On February 27 2015 at the Charles H
Wright Museum of African American His-
tory in Detroit noted faith-based leaders
from the area and key officials from the
US Fund for UNICEF
closed out their first-
ever Black History
Month campaign I AM
STOPPINGEBOLA
which raised over $100000 The funds will
support the purchase of over 2350 hygiene
kits that will be distributed in Liberia by
UNICEF to help control the spread of Ebo-
la At $43 each the kits contain soap chlo-
rine gloves and buckets among other
much-needed hygiene items and will be
provided in households and schools at risk
of the disease
The Consortium of Faith Leaders represent-
ed some of the largest African American
organizations in the country with a com-
bined membership of 11 million including
Church Of God In Christ Inc Pentecostal
Assemblies of the World Inc National
Baptist Convention USA Inc Progressive
National Baptist Convention Inc and Ab-
yssinian Baptist Church in the City of New
York The event included a number of
check presentations along with a surprise
donation from the UAW-Ford A number of
county and city officials were also present
to welcome the US Fund for UNICEF to
Detroit where the I AM
STOPPINGEBOLA campaign was hon-
ored with a proclamation from the city Key
officials from the US Fund for UNICEF
first met with members of the Faith-Based
Leadership Consortium in December 2014
to outline a pathway for an ongoing partner-
ship to assist children and families in
Africa
888-885-5552 wwwurbantrendsetterscom
From left to right Bishop Welton Lawrence Michigan - Canadi-
an Jurisdiction Church Of God In ChristDr Monica G Wil-
liams-Davis Managing Director Community Partnership US
Fund for UNICEF Bishop PA Brooks First Assistant Presid-
ing Bishop Church Of God In Christ IncCaryl M Stern Pres-
ident and CEO of the US Fund for UNICEF and Edward G
Lloyd Chief Financial Officer and Chief Operating Officer of
the US Fund for UNICEF
CALL TODAY FOR 2015 SPECIALS
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 13
Donrsquot Miss These Government Deadlines
(NAPSI)mdashWhen it comes to the federal
government getting what you need and
meeting your obligations some dates and
times can be particularly important Herersquos
a look at a few you should know
1 Selective Service Enrollment Every
man is required by law to register with the
Selective Service System within 30 days of
his 18th birthday By registering on time he
stays eligible for federal student loans and
grants many state and municipal jobs fed-
eral job training Workforce Investment Act
programs and US citizenship for immi-
grants He can even submit his information
early at 17 then at 18 he will automati-
cally be registered
Failure to register will delay men from be-
coming citizens until age 31 and can also
result in fines and prison sentences of up to
five years
Many find the easiest and fastest way to
register is to register online at
wwwsssgov In addition Selective Service
ldquomail-backrdquo registration forms are available
at any US post office and some high
schools have a staff member or teacher
appointed as a Selective Service Registrar
2 Pell Grants and student aid Federal
Student Aid provides grants loans and
work-study funds to students attending col-
lege or career school Virtually all men
must register with Selective Service to be
eligible To get the money for which you
qualify you have to meet federal and state
deadlines and your colleges may also have
a deadline Go to httpsfafsaedgov
deadlineshtm Enter your legal residence
and the school year for which you are ap-
plying for student aid Then click View
Deadlines
Generally the earlier you apply the better
3 Health Care February 15 is the deadline
for open enrollment After that you can
only get coverage if you qualify for a spe-
cial enrollment period a 60-day period
following a qualifying life event such as a
change in family status (for example birth
of a child or marriage) or loss of other
health coverage Job-based plans must pro-
vide a special enrollment period of 30 days
You can learn more at
wwwhealthcaregovmarketplace-
deadlines
4 Medicare The Initial Enrollment Period
begins three months before your 65th birth
month and ends three months after your
65th birth month for a total of seven months
(including your birth month) If you miss
this deadline you may have to pay penal-
ties on your monthly premiums More in-
formation is at wwwmedicaregov
Keep these facts and dates in mind to get
your due from the government programs
your taxes support
FAMILY TRENDS
9 Making Loving In The Grown Zone a
national bestseller will strike a tremen-
dous blow on behalf of those who believe
in truly healthy lasting life-affirming
love Itrsquos true Sex sells which is why some
many of us have been brainwashedmdashnot
only by books (with the 50 Shades trilogy a
notable example) but movies music tele-
vision and advertisingmdashto believe that
love is about sex and objectification Put-
ting books like Loving In The Grown Zone
on bestseller lists will show that the need
for healthy love is greater and deeper than
the demand for just sex
We hope that at least one of the above rea-
sons is enough to inspire you to not only
read and share our book but to join our
Grown Zone mission of helping people to
choose ldquoMore Self-Love Better Decisions
and Healthy Relationshipsrdquo (We invite you
to share your own reasons in the comment
section for this post) We are eternally
grateful to those who share our commit-
ment to helping people achieve success
without the mess and to always make the
next decision better We invite everyone as
always to lovemdashand lovemdashin the Grown
Zone If you look forward to celebrating
Excerpted from Loving In The Grown
Zone A No-Nonsense Guide to Making
Healthy Decisions in the Quest for Loving
Romantic Relationships of Honor Esteem
and Respect by Zara D Green and Alfred
A Edmond Jr (Balboa Press) Learn more
about the book at Lov-
ingInTheGrownZonecom
The Grown Zone Continued from Page 10
888-885-5552
JOIN THE UTS
NATION
TEXT 95577
UTSNOW
Newsletter
Event Updates
FREE STUFF
14 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
DIVERSITY TRENDS
Career Town Network Announces 5th Annual Ohio Champions of Diversity Awards Career Fair
Columbus Ohio ndash Career Town Networks
announced that they will host the 5th Annu-
al Ohio Champions of Diversity Awards
Luncheon Career Fair and Workshops on
September 23 amp 24 2015 at the Aladdin
Shrine Event amp Conference Center 3850
Stelzer Road in Columbus Ohio
Over the past 4 years The Ohio Champions
of Diversity Awards has worked in partner-
ship with The Ohio Conference NAACP
representing over 70 Chapters Statewide to
bring ALL Diverse communities together to
celebrate our accomplishments and dedica-
tion to diversity The Ohio Champions of
Diversity Awards is proud to be the First
and Only Awards program in Ohio that
recognizes the diverse efforts of individuals
and corporations
Created by Ohio publishing legend Amos
H Lynch Sr and his nephew Orville
Lynch who also created the annual Martin
Luther King Jr Breakfast in Columbus
Ohio the Ohio Champions of Diversity
Awards are designed to highlight and rec-
ognize the contributions of individuals and
corporations with 500 or more employees
who demonstrate outstanding efforts in Di-
versity Leadership Development Supplier
Workforce and Community Outreach This
year the awards will also include a Diversi-
ty Small Business Award
The Ohio Champions of Diversity Awards
is truly an inclusive event that represents all
persons including African American His-
panic Asian Somali LGBT Disabled
Veterans Emerging and general market
communities said Orville Lynch Founder
Career Town Networks The Ohio Cham-
pions of Diversity Awards program is a
unique one of a kind Annual 2 Day event
that includes an Awards Luncheon and an
on line and in person Career Fair Student
Career Day Panel Discussions and Work-
shops continued Lynch
The Ohio Champions of Diversity Awards
Luncheon is put together and run by All
Ohio Small Minority owned and operated
Businesses that include Career Town Net-
works Spencer 4Higher Media
Whitehouse Media Group T Communica-
tions Black Central Creative and Urban
Trendsetters Media The monies generated
for the Ohio Champions of Diversity
Awards go towards hosting the event and
ldquoStay In Ohiordquo with partial proceeds bene-
fiting the Ohio Conference NAACP and
other diverse non profit organizations
In order to continue to recognize celebrate
and honor Ohiorsquos leaders and corporations
we invite All Ohio communities and busi-
nesses to join us for the 5th Annual Ohio
Champions of Diversity Awards Luncheon
Career Fair amp Business Expo on September
23-24 2015 being held for the last time in
the Beautiful Aladdin Shrine Event amp Con-
ference Center before they close their doors
for good
For more information tickets vendor or
sponsorships contact Sharon S Gordon of
Urban Trendsetters Media at 888-885-5552
or email Sharonurbantrendsetterscom
Watch the Champions of Diversity Promo-
tional Video Online HERE
By Brenda D Spencer
WASHINGTON -- The US Small Busi-
ness Administration (SBA) will launch an
18 state road tour joined by 11 fellow fed-
eral agencies in the SBArsquos Small Business
Innovation Research (SBIR) and Small
Business Technology Transfer (STTR) pro-
grams
The SBIR Road Tour ldquoSeeding Americarsquos
Future Innovationsrdquo is a nationally focused
outreach initiative targeting advanced tech-
nology communities including women-
owned and minority-owned small business-
es in states that have underutilized funding
opportunities through these programs To-
day the agency is launching information on
the tour through wwwsbirgov and will also
launch a blog that will be active up through
the end of the tour in late August
ldquoThe SBA oversees Americarsquos largest seed
fund for small businesses in the STEM
fields The SBIR and the STTR programsmdash
allocates $25 billion a year to small inno-
vators By reserving a specific percentage
of federal RampD funds for smaller firms
Uncle Sam encourages domestic small busi-
nesses to engage in high-growth priorities
and build a strong national economy SBIR
recipients have created breakthroughs in
nanotechnology robotics mobile commu-
nications genetic therapies clean energy
and spacerdquo said Administrator Maria Con-
treras-Sweet
ldquoThe Presidentrsquos 2015 budget embodies the
Administrationrsquos ongoing commitment to
investments in job creation and economic
growth specifically through targeted in-
vestments in science technology and inno-
vation Through this tour we will educate
more small business innovators on how to
take advantage of these programs so that
their entrepreneurial spirit and our invest-
ment drives the next new big technological
breakthroughrdquo said Contreras-Sweet
SBA Promotes Innovation and Technology with National Road Tour
Continued on Page 17
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 15
National Society of Black Engineers amp American Society of Civil Engineers Join Forces to Develop and Retain Next-Gen African-American Engineers
Washington DC mdash The National Society
of Black Engineers the largest student-
governed engineering organization in the
country and the American Society of Civil
Engineers announced their renewed strate-
gic partnership in a ceremony on Feb 24 at
the National Academy of Sciencesrsquo Great
Hall in Washington DC The organiza-
tionsrsquo leaders signed a memorandum of
understanding (MOU) committing to com-
bine their resources and expertise to in-
crease the retention representation and de-
velopment of African-American civil engi-
neers in the US workforce
ldquoNSBE recognizes that it cannot fulfill its
mission without strategic partnerships
with the US engineering communityrdquo
said NSBE National Chairperson Sossena
Wood ldquoThis MOU with our first strategic
partner the American Society of Civil
Engineers is another major step toward
supporting our members building our
organizations growing the number of
underrepresented engineers and accom-
plishing much for the US engineering
professionrdquo
ldquoAs leading engineering professional so-
cieties ASCE and NSBE are uniquely
and strategically positioned to address the
US engineering workforce and innova-
tion challenges our nation facesrdquo said
ASCE President Robert D Stevens
PhD PE FASCE ldquoThis MOU repre-
sents the collaborative actions ASCE and
NSBE are undertaking to attract develop
and retain current and future black civil
engineersrdquo
According to the US Bureau of Labor Sta-
tistics in 2013 African-Americans repre-
sented 55 percent of the countryrsquos engi-
neering workforce and 54 percent of the
civil engineering workforce The statistics
also showed that African-Americans repre-
sented only 34 percent of college students
who earned a bachelorrsquos degree in civil
engineering and 33 percent of those earn-
ing a masterrsquos degree in the same discipline
Under the terms of the MOU NSBE and
ASCE will offer reciprocal memberships
co-sponsor frequent professional develop-
ment continuing education mentoring and
leadership development programming and
promote and support student and local
chapter collaborations The organizations
will also engage in large-scale efforts aimed
at promoting awareness and interest in engi-
neering careers such as an upcoming
IMAX film and educational project ndash
DreamBig (wwwdreambigfilmorg)
Strategic Partnership Leaders of the National Society of Black Engineers (NSBE) and the
American Society of Civil Engineers (ASCE) sign a memorandum of understanding before the
Charles Stark Draper Awards Dinner at the National Academy of Sciences in Washington DC
(left to right) ASCE Executive Director Thomas W Smith III ASCE President Robert D Ste-
vens NSBE National Chair Sossena Wood and NSBE Executive Director Karl W Reid
SBIR and STTR programs bring together
several federal agencies to promote innova-
tion and research around many different
areas of priority For example current
awards support the Administrationrsquos com-
mitment to Alzheimerrsquos disease and other
neuroscience priorities and Brain Research
through Advancing Innovative Neurotech-
nologies (BRAIN) Initiative
Each SBIR Road Tour stop will be hosted
by a local organization committed to sup-
porting technology-based entrepreneurship
and will provide attendees with a face-to-
face opportunity to talk directly to federal
agency program managers and decision
makers
The first series will take place the week of
March 23rd with stops in Louisville Ken-
tucky Nashville Tennessee Atlanta Geor-
gia and Columbia South Carolina The
next stops in the tour during the week of
April 27th are Long Beach Mississippi
Ruston Louisiana Oklahoma City Oklaho-
ma Wichita Kansas and Columbia Mis-
souri Additional tours will hit the north
central and northwest regions Small tech-
nology firms innovators scientists or re-
searchers seeking more information on the
SBIR Road Tour including a listing of all
states to be visited should go to
wwwsbirgov
The highly competitive SBIRSTTR pro-
grams provide the needed impetus for many
advanced technology firms to move from
ideation to commercialization and support
this nationrsquos innovation driven economy
Since the programsrsquo inception there have
been over 150000 awards totaling about
$40 billion that have helped this nationrsquos
innovators de-risk technology and keep the
nation competitive The SBIRSTTR pro-
grams have provided seed funding to com-
panies including Qualcomm iRobot Sy-
mantec and Genzyme
For more information about SBIRSTTR
programs please visit wwwsbirgov
SBIRSTTRmdashContinued from Page 16
RESOURCE SPOTLIGHT BDPA (Black Data Processing Associates) is a non-
profit organization of professionals working in or having interest in the Computer
Science and Information Technology Fields httpsbdpasite-ymcom
DIVERSITY TRENDS
16 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
Successful Sistarsquos To Seek For Business and Personal Success
Black women represent one of the wealthi-
est and most influential demographics on
the planet We are extremely goal-oriented
and career-driven and we are very entre-
preneurial We are more likely to start a
business be successful in business create
jobs and give back to our communities
Many women today are using the internet
as a way to stay connected through social
media network with professionals and start
a new business
During Womenrsquos History Month we wanted
to celebrate Black women who have decid-
ed to develop their careers by producing
online businesses conferences and expos as
well as women only membership sites that
empower and motivate other women by
helping them succeed in life family and
business
Developing a product producing a website
marketing the website and monetizing your
talent is only the beginning to succeeding
online Research the women events and
organizations represented and maybe you
will discover your passion create a new
avenue for wealth and become a Successful
Sista yourself
The goal of Dr Venus Opal Reese is to
teach purpose-driven high-achieving entre-
preneurial Black Women how to identify
monetize and leverage their worth by trans-
forming mindsets creating inspiring and
Rosettarsquos speeches and workshops are
inspiring interactive and informative
designed to help participants take imme-
diate action
Dr Venus Opal Reese
Defy Impossible Business Coach
wwwdefyimpossiblecom Rosetta Thurman
Happy Black Woman
wwwhappyblackwomancom
Sharvette Mitchell
Talk Radio amp Media Coach
wwwsharvettecom
The Sharvette Mitchell Radio Show
features various guests that include
celebrities artists authors small busi-
ness owners public speakers consult-
ants media personality and other influ-
ential people Our goal to motivate
excite and influence
Deborah Owens is hailed as thought leader
and advocate for remedying the wealth
disparities of women and minorities She is
the author of three books most recently
critically acclaimed A Purse of Your Own
An Easy Guide to Financial Security pub-
lished by Simon and Schuster
Deborah Owens
The Wealth Coach
wwwdeborahowenscom
Rachel Wilson Thibodeaux also known
as the SWAG Strategist amp Leverage
Your Brand Coach is Founder and CEO
of SWAG Strategy Solutions SWAG is
an acronym for Strategic Women
Achieve Growth SSS offers business
coaching professional speaking training
and development to women entrepre-
neurs ndash both current and aspiring entre-
preneurs along with sales professionals
Rachel Wilson Thibodeaux
SWAG Strategy Solutions
wwwswagstrategycom
Heal a Woman to Heal a Nation Inc
(HWHN) is a community based organi-
zation that promotes holistic wellness
for women and families through educa-
tion physical and mental health eco-
nomic and self empowerment
Mothyna James-Brightful
Heal a Woman to Heal a Nation
Conference
wwwhwhnorg
Small Business amp Women Empowerment
Coaches
Gina McCualey
Blogging While Brown Conference
wwwbloggingwhilebrowncom
Powerful Events
Blogging While Brown is more than a con-
ference it is a community - an incubator of
creativity collaboration and sustainability
for emerging leaders in digital media and
social change
By Sharon S Gordon
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 17
Ms Ingrid Saunders Jones is the Senior Vice President of
Global Community Connections for The Coca-Cola Com-
pany and Chair The Coca-Cola Foundation (Atlanta GA)
As the leader of Coca-Colarsquos philanthropy efforts the
company has contributed more than $460 million to sup-
port sustainable community initiatives including the His-
panic Scholarship Fund United Negro College Fund
(UNCF) Catalyst the Critical Difference for Women pro-
gram at Ohio State University the International Costal
Clean-up Boys and Girls Clubs of America the National
Council of Negro Women and the World Wildlife Fund to
name a few The Foundation also funds The Coca-Cola
First Generation Scholarship Program for first generation
college students Ms Jones also serves on the boards of
The Coca-Cola Africa Foundation and The Coca-Cola
Scholars Foundation
Extraordinary educator and political leader Mary McLeod
Bethune (1875-1955) founded NCNW in 1935 and envi-
sioned it to be an organization of organizations that would represent the national and in-
ternational concerns of Black women It would also give Black women the opportunity to
realize their goals for social justice and human rights through united constructive action
Today the National Council of Negro Women Inc (NCNW) is a council of 39 affiliated
national African American womens organizations and over 240 sections - connecting near-
ly 4 million women worldwide
National Council of Negro
Women
Ms Ingrid Saunders Jones
Chair wwwncnworg
Successful Sistarsquos To Seek for Business and Personal Success
Lucinda Cross
Activate Conference
wwwactivateconferencecom
Doreen Rainey
Get Radical Conference
wwwgetradicalconferencecom
Jessica Ann Mitchell
Blogger Week
wwwbloggerweekcom
Camika Smith
The BOSS Network
wwwthebossnetworkorg
A dynamic seasoned and no-nonsense
personal and business coach she is the
Founder of the RADICAL Success Insti-
tute and Vice President Operations
Transformation Division in the Steve Har-
vey World Group Focused on showing
people how to take their goals and make
them a reality shersquos built her career
around teaching and training individuals
entrepreneurs and executives on systems
and methods to accelerate success
The Art of Activation is a life changer and
will give you key tactics and strategies to
run in hot pursuit towards your personal
professional and global purpose Founder of
the popular Activate Conference Held
annually Activate presents a series of in-
formative events with the purpose of
ldquoactivatingrdquo the power inside of women
Blogger Weektrade 2015 is a multicultural
festival of bloggers journalists and
social media mavens hosted by Black
Bloggers Connect
As a collective The BOSS Net-
work supports women in their journey to
become independent and successful in
their endeavors utilizing network-
ing Working towards one simple
goal BOSSreg is ldquoBringing Out Successful
Sistersrdquo to build relationships and net-
works to structure a foundation where
women feel supported in their holistic
lives
LaShanda Henry has been developing
websites for over 10 years She owns over
15 web properties and is most passionate
about two things creating positive web-
sites for people of color and helping wom-
en entrepreneurs learn how to build suc-
cessful businesses online
Ms Henry graduated Columbia University
and received her bachelorrsquos degree in
Computer Science in 2002
ldquoMy lifersquos mission is to motivate inform
inspire connect With my mother in mind
I do what I do for parents looking to better
their childrenrsquos lives and for women striv-
ing to live their dreams I love to share
information and build communities online
Itrsquos what I do and who I amrdquo
Some of LaShandarsquos most popular websites include bull Multiple Shades of You Online (an African American Web Portal)
bull BBWO ndash Social Network for Women Entrepreneurs
bull SistaSense Money and Marketing blog
LaShanda Henry
Founder of Black Business Women
Online
Wwwmybbocom
National Organization Online Entrepreneur Success
18 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
BUSINESS TRENDS
Leading the Way ndash Women Leaders Matter
When it comes to successfully running a
business and managing employees women
clearly lead the way ndash Women Leaders
Matter A recent survey conducted by the
Pew Research Center found that most
Americans see women as stronger than or
equal to men when it comes to key leader-
ship traits From being honest and treating
employees fairly to mentoring staff women
executives and managers come out ahead
Thatrsquos great news because recognition of
the many attributes women bring to leader-
ship roles further reinforce the positive im-
pact women have in todayrsquos business world
Add to this the fact that according to new
research from Expert Market the number of
women-owned businesses has nearly dou-
bled in the last 20 years itrsquos easy to see
how women leaders are leading the way
Here are more reasons why women leaders
matter
Shake It Up
Letrsquos face it women leaders shake things
up Men have inhabited corner offices and
board rooms ndash not to mention seats in Con-
gress ndash far too long Having more women in
leadership roles in business as well as a
stronger presence in local and national poli-
tics helps maintain the balance and keeps
the playing fields even
Create Awareness
As women executives take on more and
more significant roles in business it helps
create an awareness of the value profession-
al women bring to a company Whenever
we read about the successes of a top CEO
such as Yahoo Incrsquos Marissa Meyer or
cheer on a woman who has left another
crack in the proverbial glass ceiling we feel
empowered and impassioned to continually
strive for our own professional goals
Encourage Workplace Diversity
As part of a diverse group women business
owners managers and executives are aware
of the many roadblocks they may encounter
on the way to success For those reasons
women leaders are in the perfect position to
pave the way for others by fostering diver-
sity in their companies And although a
recent study found that women bosses are
often penalized for hiring and promoting
other women and minorities we must con-
tinue to move forward ldquoContinue to recruit
diverse talent to meet diversity quotas and
build an environment of color creativity
and culturerdquo says Star Jones President
ldquoMake workplace diversity and inclusion a
corporate priorityrdquo
Inspire the Next Generation
Perhaps the most important reason why
women leaders matter more than ever is the
excitement they ignite in the next genera-
tion of young women Having role models
You do this of course through network-
ing If you want to network with important
people you have to know where they are
and get yourself therehellip
Here are a few ways to do that
Power network within traditional chan-
nels Go to your companyrsquos events
when you get priceless face time with
higher-ups In addition build your net-
work upon the classic infrastructures of
family friends your college alumni
group and professional associations
Join a networking group Find one
whose members span every industry
that will give you a broad understand-
ing of other businesses and exposure to
new clients
Connect with everyone That means
networking up down and sideways
Donrsquot think that to make the CEO chair
by age forty-five you should only in-
teract with managers VPs and trus-
tees Get to know the folks in the mail-
room and the coffee shop janitors the
newsstand operator security officersndash
you never know who might offer a
golden nugget of information that be-
comes your jackpot
Find lsquoem Research where your dream
team members work out get coffee
and eat lunch I am not advocating that
you become a stalker as that would
defeat your purposehellip if you become a
friendly face in your potential dream
team memberrsquos kickboxing class and
then ease into chit-chat and get to know
them slowly you can
ultimately introduce
yourself as a business
owner and propose that
they consider joining
your innovative ven-
ture
Bottom Line Trust
that the law of attrac-
tion will deliver the right people to you with
the best chemistry fit and timing And you
will magically click with your team to live
your dream
Be Where Important People Are
Darnell Smith is the
FounderCEO of Busi-
ness in the Black a online
media and marketing
company based in Dallas
Texas http
businessintheblackcom
Joining a networking
group and attending
annual business net-
working conferences
are a great way to
connect with like-
minded business pro-
fessionals
NAPW defines success as owning your
own power As the largest most-
recognized networking organization of pro-
fessional women in the country spanning
virtually every industry and profession the
National Association of Professional Wom-
en (NAPW) is a powerfully vibrant net-
working community with over 600000
members and nearly 300 Local Chapters
NAPW members have diverse backgrounds
beliefs perspectives and lifestyles with one
common bond - their ability to succeed -
See more at httpwwwnapwcom
By Star Jones Esquire President of National Association of Professional Women
Star Jones Esq
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 19
TECH TRENDS
GET YOUR SITE STATS CALL UTS AT 888-885-5552
Changes In Technology Can Present Opportunity For Small And Midsize Businesses
(NAPSI)mdashThanks to new technology itrsquos
an exciting time for small and midsize busi-
nesses Thatrsquos because many are finding
that increased access to new technologymdash
such as cloud and mobile solutionsmdashcan
provide access to services that were never
within their reach before helping them
grow and be more productive
They are also finding that using old or out-
dated technology can hinder a companyrsquos
ability to do business in a number of
waysmdashfrom security risks and compliance
issues to not being able to implement even
modest changes or updates in software all
of which can significantly hamper a compa-
nyrsquos ability to be successful and competi-
tive
A Shift In Technology
The beginning of one era in technology
often means the end or phasing out of an-
other For example to accommodate the
shift toward modern technology used by a
growing number of small and midsize busi-
nesses Microsoft will end support for Win-
dows Server 2003 on July 14 2015
This means that security patches and up-
dates will no longer
be available after
this period resulting
in a less stable and
less secure techno-
logical infrastructure
if no action is taken
However the good news is that a variety of
easy-to-integrate options are available for
those ready to upgrade including Microsoft
Azure the companyrsquos cloud platform
Cloud solutions such as Azure are designed
to provide small and midsize businesses
with the ability to scale up or down to take
advantage of opportunities or cut costs all
based on their needs
Numerous Benefits
Many small and midsize businesses report
that moving to a cloud platform like Azure
provides a range of benefitsmdashincluding
increased backup capacity enhanced disas-
ter recovery capabilities consistent compli-
ance with regulatory demands and access to
the most modern applications These bene-
fits can help small and midsize businesses
move faster
reduce costs
and ulti-
mately be
more produc-
tive
bull Backup Todayrsquos businesses generate
more data than ever before The cloud of-
fers reliable and economical backup for
data for businesses of any size and it even
automatically replicates data to help guard
against unexpected hardware failures
bull Disaster recovery Backup is a great so-
lution to protect your business from data
deletion and corruptionmdashbut it isnrsquot the
only important factor when it comes to data
Disaster recovery with Azure means your
companyrsquos data and applications will be
replicated in the cloud and accessible at any
time should anything happen to your physi-
cal location
bull Compliance With data security comes
legal and regulatory requirements With
cloud platforms like Azure your security
software will be continually updated mak-
ing it easy for your business to ensure it
remains compliant with unique industry
requirements
bull Modern applications The cloud pro-
vides the infrastructure platform and cus-
tom-made solutions in one place rather
than having to cobble solutions together
piece by piece This helps make it possible
for small or mid-size companies to spend
less time troubleshooting IT issues and
more time on activities that will drive the
business forward
Now is the time to plan your transitionmdash
and Microsoft is here to help For more
information please visit
wwwmicrosoftcomen-usserver-cloud
productswindows-server-2003 To find a
Microsoft partner in your area to assist in
your cloud transition visit
wwwpinpointmicrosoftcom
By embracing more modern up-to-date
technologies small and midsize business-
es are able to innovate in a way that al-
lows them to outpace the competition
WBC OHIO Announcement DreamBuilder
The Womens Business Center is now offering an online interactive Business Plan
DreamBuilder is a unique multi-leveled business skills training program created to help women build their dream of starting or growing their own business The 12 courses teach the basics of starting and growing a business including topics such
Rewards and Challenges of Being an Entrepreneur
Developing Your Business Idea
Who is Your Customer
Who is Your Competitor
Marketing Strategy
The significance of Branding
Pricing and so much more Upon completion you will have an edita-ble business plan Through our online tool you will become a part of the WBC DreamBuilder community You can communicate with other participants through discussion boards and messaging options In addition you will find various sample business forms and useful templates for your business Register at httpwwwdreambuilderorgwbcohio Contact us for further information (614) 732-0981
Empowering women entrepreneurs with the resources and tools to create strong sustainable business
20 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
REAL ESTATE TRENDS
HOME amp STYLE TRENDS
Five Quick Ways To Upgrade Your Home For Resale
(NAPSI)mdashWhether yoursquore considering
cashing in on your equity downsizing trad-
ing up moving for a change of scenery or
relocating for better prospects a few smart
investments and improvements can help
your home stand out from the competition
so you get top dol-
lar Even if yoursquore
not planning on
moving anytime
soon these strate-
gies can maximize
your homersquos value
and increase its
marketability
bull Sprucing up the
exterior If you
think yoursquoll have a
few years before
you move work on
your landscaping
now to give plants
time to mature
Look for easy-care
perennials such as hostas which multiply
on their own If you have less time you can
still achieve a quick makeover by power
washing paths and siding painting or up-
grading your front door and keeping the
lawn watered and weeded
bull Removing eyesores inside Some minor
adjustments can help buyers recognize
whatrsquos great about your home Swap out-
dated fixtures remove wallpaper and give
everything a deep clean Replacements
donrsquot have to be top of the line they just
need to eliminate hang-ups for potential
buyers
bull Improving the kitchenmdashto a point You
probably wonrsquot recoup the cost of a full
kitchen renovation but smaller projects such
as upgrading appliances and painting or
refinishing cabinets can modernize the
space
bull Refreshing rooms with neutral paint This is a time-honored tip for a reason
While seeing your favorite bold hues on the
walls makes you happy potential buyers
may not agree A fresh coat of neutral paint
can help them envision their own belong-
ings in the space
bull Focusing on energy efficiency The right
energy-smart upgrades can assure buyers
theyrsquore seeing an efficient home where util-
ity bills can be minimized Adding insula-
tion to the attic and walls can make a dra-
matic improvement in many homes Con-
sider the windows as well Adding a heat-
rejecting window film such as 3M Sun
Control Window Film can reduce cooling
costs and typically does not change the win-
dowsrsquo appearance Since the window film
can reject up to 99 percent of UV rays it
can protect the investment you made in
your hardwood floors rugs window treat-
ments furniture and artwork
Learn More
For further facts visit www3Mcom
homeimprovement
(NAPSI)mdashThere could be good news for
many households The garage can be so
much more than a storage room where you
hide your kidrsquos soccer cleats lawn mower
and old yearbooks With these five tips you
can make it as organized functional and
aesthetically pleasing as any room in your
house
1 For many the garage is the pri-
mary entry and exit point to the
home but it can also serve as a
terrific storage space for emergen-
cy supplies Check to make sure
your home emergency kit is up to
codemdashreplace batteries in flash-
lights and replenish your canned
food and medical supplies You
may not need them every day of
the year but itrsquos better to be safe
than sorry Also ensure that you
have backup power sources availa-
ble in the event of an outagemdasha
home generator and backup battery for your
garage door opener are proven solutions
that will help maintain accessibility and
functionality for your family no matter the
circumstance
2 While reorganizing take some time to
check your garage door Test the alignment
by disconnecting the door from the opener
once itrsquos disconnected you should be able
to lift the door easily with one hand If the
door is stuck or difficult to lift you should
call an authorized dealer for an inspection
Also be mindfulmdashif your garage door
opener was installed prior to 1993 itrsquos
probably time to have it replaced as it may
not be equipped with the latest safety fea-
tures such as photo eyes
3 When cleaning the garage homeowners
tend to think of horizontal spacemdashclearing
out boxes on the floor moving gardening
equipment and power tools over to the
sidemdashbut freeing up vertical space can be
just as important Instead of piling contain-
ers on the floor think about installing wall
shelves to maximize space If you want to
clear up additional overhead for a larger
car a hanger for bikes or other large pieces
of sporting equipment consider replacing
your overhead garage door opener
4 Yoursquove organized and upgraded your
garage but yoursquore not done yetmdashyou need
to be sure your garage is a safe place for
friends family and pets Store flammable
propane tanks outdoors and invest in a 5- or
10-pound fire extinguisher in case of emer-
gencies Lock up any other dangerous
chemicals
5 A good cleaning ultimately helps in-
crease convenience and peace of mind and
that premise can extend beyond organiza-
tional tips
Creating a clean functional space will pro-
vide the peace of mind you want and de-
serve You can turn your home into an or-
ganized retreat and your garage into a func-
tional space-saving area you can enjoy year
after year
Spring Cleaning 101 Find Extra Funds and Freedom By Decluttering Your Garage
How a few quick touch-ups can create added value to your
home
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 21
TRENDY PALETTE
(NAPSI)mdashSo many people are grilling out-
doors year-roundmdasheven when temperatures
dip below freezingmdashthat Weber Grills the
company that launched the grilling revolu-
tion more than 60 years ago has released its
top tips for hearty grillers who simply
wonrsquot give up the distinctive flavors that
only an outdoor grill can deliver
ldquoMore than half of grill owners grill year-
roundmdashand 35 percent grill when the
temperature drops below freezingrdquo
said Kim Lefko Executive Vice Pres-
ident AMERICAS Weber-Stephen
Products LLC ldquoOur annual Weber
GrillWatch Survey reveals the top
reason people brave the cold is be-
cause they feel everything tastes better
grilled They also tell us itrsquos because
they see grilling as an adventure itrsquos
lsquome timersquo and itrsquos lsquofootball seasonrsquordquo
Whether grilling for one or two or to
add some flair to your next party be sure to
bundle up on your way to the grill and arm
yourself with these essential tips from We-
ber
bull Plan on adding five to 10 minutes to the
normal time it takes to preheat your grill in
the warmer months
bull Even when itrsquos cold outside never grill in
an enclosed space that can trap deadly car-
bon monoxide such as inside a garage or
under an overhang
bull If yoursquore lookinrsquo you ainrsquot cookinrsquo Resist
the urge to lift the lid Repeatedly opening
the grill will let precious heat escape ulti-
mately increasing your grilling time
bull Use a thermometer to measure the internal
temperature of foods for delicious results
every time
bull Have backup fuelmdashcharcoal and pro-
panemdashon hand in the winter as the grill will
typically require more fuel than during the
warmer months
bull Grill what you know Cold weather is the
time to stick with the tried-and-true recipes
you know by heart to maximize efficiency
at the grill
bull Position gas grills so the wind is perpen-
dicular to the gas flow and not blowing the
flame down the burner tubes
bull Keep your grill covered to protect it from
the elements
bull Snow gloves are not barbecue gloves
Make sure you have on heat-resistant
gloves when operating your grill
For additional cold weather grilling tips
visit wwwwebercomweber-nationblog
how-to-grill-in-the-winter
Essential Tips For Year-Round Grilling
888-885-5552 inforbantrendsetterscom
URBAN TRENDSETTERS INTRODUCES
NEW APPS FOR RESTAURANTS amp MORE
22 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
HEALTH AND WELLNESS
by Bruce Johnson
heart attack survivor and news reporter-
anchor
(NAPSM)mdashldquoForty-two-year-old black
male probable heart attackrdquo To this day
the paramedicsrsquo words as they rushed me to
a Washington DC hospital ring in my
ears
It began as a normal Thursday cover-
ing news as a street reporter in the
toughest part of our nationrsquos capital
When the severe pain in my chest
began I tore open the top buttons of
my dress shirt and loosened my tie to
no avail After a few failed attempts
to shake off the pain I was rushed by
ambulance to the local hospital
As I was rolled into the emergency
room my shirt was cut off an IV
needle was stuck in my arm and
monitoring leads were stuck to my
chest I was given medication to dis-
solve any blood clots and restart
blood flow to my heart An electrocardio-
gram showed that I had had a type of heart
attack called ldquothe widow makerrdquo An artery
was abruptly and completely blocked Fifty
percent of patients who have this type of
heart attack die before they get to the hospi-
tal
My cardiologist was concerned I was
young to be having a heart attack and was
outwardly in good health
Two years before my heart attack with a lot
of help I had quit smoking and eliminated
all alcoholic drinks However my job as a
reporter for a top news station was inherent-
ly stressful I often grabbed fast food as I
tried to balance professional responsibilities
with family time It had all caught up with
me
Later that night my chest pain came back
and I was flown to another hospital where
an emergency angioplasty was performed to
widen the obstructed artery
I was in intensive care for several days be-
fore starting inpatient cardiac rehab Within
2 weeks I was walking and ready to go
home I continued my supervised cardiac
rehab as an outpatient for another 6 weeks
Determined to learn why I had my heart
attack and what I could do to prevent anoth-
er one I relied on what I did best research
and investigation I asked my family about
our history of cardiovascular disease I read
articles and listened intently when the nurs-
es and doctors explained about my blood
pressure pulse weight and medications I
worked with a nutritionist who told me that
if I ate mostly fresh fruits and vegetables
broiled fish and chicken and lower-fat
foods I could occasionally enjoy spare ribs
at family get-togethers
I had always been athletic before my heart
attack but I knew I needed an activity that
Hey Man Itrsquos Time We Have A Heart-to-Heart
Continued on Page 23
Bruce at work amp play
after surviving heart
attack
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 23
DIET FREE LIFE PROUD SPONSORS OF THE NEW UTS
FITS amp TRENDY MAGAZINE gave me control of my heart speed I start-
ed by running on a treadmill and then
moved my runs outside I listened to my
body but wasnrsquot afraid to push myself
I saw my doctors regularly to make sure
my heart was functioning at its best My
health care team was stunned by my recov-
ery often calling me a miracle which felt
great But not as good as knowing I was
living healthy tracking and controlling my
blood pressure and taking care of myself
Despite my progress I needed to prove to
myself that I was healthy Since running
had be come my passion I entered the
Marine Corps Marathon With clearance
from my doctor on October 22 2000mdash
eight years after my heart attackmdashI ran
262 miles When I crossed the finish line
I knew my heart attack hadnrsquot defeated or
defined me
I know I was spared My story could have
turned out differently and I am grateful for
this gift of life But do you know what
This could be you Heart disease remains
the leading cause of death in America
If you learn anything from my story I
hope itrsquos that YOU have to take care of
yourself and your heart No one else can
do it for you During American Heart
Month and all through the year make
your heart a priority Know your blood
pressure and keep it in control Donrsquot
smoke Eat less fatty salty and greasy
food and more fruits and vegetables Make
an appointment with your doctor Free
resources and information are available
from Million Hearts at
http1usagov1AU65x6 Take it from
me taking action today could save your
life tomorrow
HeartmdashContinued From Page 22
24 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
BEAUTY AND FASHION TRENDS
Inspiring Beauty 50 Years of Ebony Fashion Fair
The first-ever exhibition on the Ebony
Fashion Fair Inspiring Beauty explores the
50-year history of the charity fashion spec-
tacle that redefined the concepts of beauty
style and empowerment for African Ameri-
cans by examining the history of the show
and its director and producer Eunice W
Johnson
Inspiring Beauty showcases nearly 100 ob-
jects including ensembles and accessories
displayed on fully stylized mannequins to
recreate the runway experience as well as
archival photographs video and Johnsonrsquos
personal effects to tell the full story of these
unparalleled events At the center of this
dynamic show are the stunning gowns
feathered coats and statement designs seen
in the 40 garments selected from a collec-
tion of thousands Johnson amassed in five
decades
Works by designers including Stephen
Burrows Christian Dior Christian La-
croix Bob Mackie Missoni Jean Patou and Sarli illustrate themes of vision inno-
vation and power as exemplified by John-
sonrsquos entrepreneurial spirit flair for fash-
ion and philanthropic goals as co-founder
of Johnson Publishing Company publisher
of Ebony and Jet magazines
Exhibition highlights include garments
from fashion greats such as Valentino
Pierre Cardin and Alexander McQueen
for Givenchy before they reached world-
renowned status An Yves Saint Laurent
lsquoPicassorsquo cocktail dress Nina Ricci even-
ing ensemble of a shirred jumpsuit and ruf-
fle coat Karl Lagerfeld for Chloeacute beaded
gown Vivienne Westwood animal print
evening gown and Emanuel Ungaro two
piece bridal gown are examples of the spec-
tacular trends of fashion and attitude of
style
Developed by the Chicago History Museum
in cooperation with Johnson Publishing
Company Inspiring Beauty offers an un-
precedented multisensory experience to
visitors who have never attended an Ebony
Fashion Fair as well as reconnects those
who experienced it first-hand
TOUR SCHEDULE Museum of Design Atlanta GA
October 18 2014 ndash January 4 2015
Milwaukee Art Museum WI
February 5 2015 ndash May 3 2015
Minnesota History Center St Paul MN
May 22 2015 ndash August 16 2015
Charles H Wright Museum of African
American HIstory Detroit MI
September 18 2015 ndash January 3 2016
Memorial Art Gallery of the University
of Rochester NY
January 30 2016 ndash April 24 2016
Bellevue Arts Museum WA
May 20 2016 ndash August 12 2016
The George Washington University Mu-
seum and The Textile Museum Wash-
ington DC February 10 2017 ndash June 4 2017
Eunice Johnson at work 1970 Photo
courtesy of Johnson Publishing Compa-
Eunice Johnson with designer Yves
Saint Laurent 1972 Photo courtesy of
Johnson Publishing Company LLC
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 25
ldquoMaking pretty faces is my specialty
Sara King
Professional Makeup Artist
614-900-1033 wwwstyleseatcomsarakingbeauty
Special
Events
Free-Lance
Make-Up Parties
BEAUTY amp FASHION TRENDS
Available at DrsquoAndrearsquos Hair Studio
DrsquoAndrea Brown Master Designer
2151 E Dublin Granville Road Suite F
Columbus OH 43229 P 614-636-2298
5 STAR HAIR MAYVEENCOM
Natural Straight
Deep Wave
Curly Wave
Loose Wave
FREE BUSINESS OPPORTUNITY
CALL TODAY
If yoursquore like me yoursquove got a random col-
lection of carrier and essential oils some-
where in your beauty arsenal If yoursquore like
me said random collection of essential and
carrier oils is mostly just sitting there col-
lecting dust and taking up space on your
shelves Many of us aspire to be gung-ho
DIY mixtresses in our down time but life
doesnrsquot always have that in store for us In
fact sometimes we buy products we donrsquot
need and make aspirational plans that wersquore
going to learn how to use them That
doesnrsquot always happen Irsquom here to help
you sift through the clutter
First things first ndash let me introduce you to a
recipe book you should check out ndash Natural
Beauty Alchemy Make Your Own Organic
Cleansers Creams Shampoos Serums
Balms and More Itrsquos written by fabulously
named licensed pharmacist and expert
healthcare professional Fifi M Maacaron
and features more than 100 easy to follow
recipes for skin and body IMO itrsquos pret-
ty light on hair recipes but it offers helpful
and simple recipes for bellas who want to
make their own toner or serum or even per-
fumes from essential oils With permission
from the publisher I got access to a few
exclusive recipes ndash you gotta get the book
for the rest I specifically requested the
breakdown for the ldquo3-in-1 Lazy Blendrdquo ndash
you KNOW I love a good multi-use prod-
uct A DIY multi-use product SOLD
Herersquos the breakdown courtesy of The
Countryman Press
3-in-1 Lazy Blend ndash Makeup Remov-
er Toner amp Night Oil
What could be better than a makeup remov-
er that is also a toner and an anti-aging
night oil all in one bottle This formula
softens the skin and nourishes it While the
composition of jojoba oil is very close to
that of the skinrsquos own lipids and it doesnrsquot
clog pores wheat germ oil is rich in vita-
mins and minerals that prevent aging
Chamomile tea and rose water are extreme-
ly skin friendly and help alongside glycer-
in balance moisture levels Keep this oil-
water mix handy especially when you have
little time and energy left at the end of the
day
INGREDIENTS 2 ounces (60 ml) rose water
1 tablespoon almond oil
1 tablespoon jojoba oil
1 tablespoon wheat germ
1 ounce (30 ml) chamomile tea (at room
temperature)
1 teaspoon glycerin
5 drops vitamin E oil
Note You can substitute witch hazel for
rose water in case of oily skin
INSTRUCTIONS 1 Mix the above ingredients adding one at
a time Shake well and then transfer to a
spray bottle
2 Shake vigorously to disperse oil droplets
before spraying onto a cotton disc or ball
Wipe the face and neck repeating if neces-
sary to remove makeup completely
3 You do not need to rinse or follow with a
toner or night oil because this formula does
it all
4 Store the bottle in a cool place away from
sunlight and heat
Try This DIY Beauty Recipe ndash the 3-in-1 Makeup Remover Toner amp Night Oil
By Patrice Grell Yursik
Founder Afrobellacom
26 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
ARTS AND ENTERTAINMENT
NEW YORK NY and UNIVERSAL CITY Calif ndash The biggest names in en-tertainment will bring the music of the iHeartRadio app to life on Sunday March 29 for the second edition of the iHeartRadio Music Awards hosted by Oscar and Grammy award winning actor and musician Jamie Foxx The event will air live on NBC from 8-11 pm ETPT from the historic Shrine Auditorium in Los Angeles and will be broadcast sim-ultaneously on iHeartMedia stations na-tionwide and across the iHeartRadio
digital music platform
The three hour telecast will truly reflect Americarsquos favorite music and will show-case the yearrsquos most popular artists and songs determined by the iHeartRadio Chart and fan voting through iHeartRa-dio stations nationwide The evening will include performances by Rihanna Iggy Azalea Sam Smith Madonna Ja-son Aldean Jamie Foxx Meghan Trai-nor Jason Derulo Jennifer Hudson Kelly Clarkson Snoop Dogg Nate Ruess Alesso and Florida Georgia Line
along with appearances from Taylor Swift and more This yearrsquos iHeartRa-dio Music Awards will also feature un-
expected collaborations from some of
the top names in music
ldquoThis is the night we celebrate the big-gest songs and artists we played for fans on our iHeartRadio stations across America and on the iHeartRadio app over the past year along with a look at whats coming in 2015rdquo said John Sykes President of Entertainment En-terprises for iHeartMedia Inc ldquoAnd who better to host than both a Grammy win-ning musician and Oscar winning per-former Jamie Foxx This is going to be an amazing star packed Sunday night of
music on NBC
ldquoIrsquom so excited that Jamie Foxx is taking the reins at this yearrsquos iHeart awards He is the perfect choice to lead this extraordinary night of music and celebrity artists said Paul Telegdy President Alternative and Late Night
Programming NBC Entertainment
2014 was such an incredible year for so many artists across different genres so
its great to see them get the recognition they deserve said Tom Poleman Pres-ident of National Programming Platforms for iHeartMedia Whether theyre new to the scene or industry veterans each artists journey is exciting to follow from their first radio spin to their first
iHeartRadio Music Award nomination
The iHeartRadio Music Awards is the night in music where the indus-tryrsquos top artists get to shine in a relaxed and fun atmosphere and celebrate their own achievements as well as those of their peersrdquo said Ian Stewart President of Done +
Dusted Inc
Category finalists for the iHeartRa-dio Music Awards were announced on February 4 with 2014 iHeartRa-dio Innovator Award winner Pharrell Williams making a special appear-ance on NBCrsquos TODAY show to
reveal this yearrsquos Artist of the Year nomi-nees Social voting through iHeartRadio stations nationwide for the Best Lyrics Best Fan Army and Renegade catego-ries will run through Friday March 20 Category finalists (by alphabetical order) are
JAMIE FOXX TO HOST IHEARTRADIO MUSIC AWARDS LIVE ON NBC Sunday March 29 (8-11 PM ETPT)
Rihanna Iggy Azalea Sam Smith Taylor Swift Madonna Jason Aldean Jamie Foxx Meghan Trainor Jason Derulo Jennifer Hud-son Kelly Clarkson Snoop Dogg Nate Ruess Alesso and Florida Georgia Line
Continued on Page 27
Jamie Foxx
Rihanna
Snoop Dogg
Jennifer Hudson
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 27
EVENTS
The Urban Trendsetters List of 2015 Media Sponsorship is GROWING NATIONALLY amp FAST
Events Include but NOT limited to
Whorsquos Who Publishing Book Unveiling Receptions for Atlanta GA other city announcements soon
The African American Male Wellness Walk Atlanta Detroit Washington DC Niagara Falls
2015 Champions of Diversity and Career town Network Career Fair-Columbus OH and Atlanta GA
The African American Film Festival-New York City
FOR MORE INFORMATION ON ADVERTISING SPONSORSHIP OR VENDOR OPPORTUNITIES LOG ONTO WWWURBANTRENDSETTERSCOM EVENTS
CALL Mykayla Bryant or Sharon S Gordon at 888-885-5552
EMAIL mykaylaurbantrendsetterescom or Sharonurbantrendsetterscom
Artist of the Year
Ariana Grande
Iggy Azalea
Luke Bryan
Sam Smith
Taylor Swift Song of the Year
All About That Bass - Meghan Trainor
All of Me - John Legend
Happy - Pharrell Williams
Shake It Off - Taylor Swift
Stay With Me - Sam Smith Best Collaboration
Bang Bang - Jessie J + Ariana Grande + Nicki Minaj
Dark Horse - Katy Perry featuring Juicy J
Fancy - Iggy Azalea featuring Charli XCX
Problem - Ariana Grande featuring Iggy Azalea
Talk Dirty - Jason Derulo featuring 2 Chainz
Best New Artist
Bastille
Cole Swindell
Iggy Azalea
Meghan Trainor
Sam Smith Country Song of the Year
Bartender - Lady Antebellum
Burnin It Down - Jason Aldean
Dirt - Florida Georgia Line
Give Me Back My Hometown - Eric Church
Play It Again - Luke Bryan Hip HopRampB Song of the Year
Dont Tell Em - Jeremih featuring YG
Drunk in Love - Beyonceacute featuring Jay Z
Flawless - Beyonceacute
Loyal - Chris Brown featuring Lil Wayne and Tyga
New Flame - Chris Brown featur-ing Usher and Rick Ross
Dance Song of the Year
Animals - Martin Garrix
Blame - Calvin Harris featuring John Newman
La La La - Naughty Boy featuring Sam Smith
Summer - Calvin Harris
Waves - Mr Probz
Alternative Rock Song of the Year
Come With Me Now - KONGOS
Do I Wanna Know - Arctic Mon-keys
Fever - The Black Keys
Something From Nothing - Foo Fighters
Take Me to Church - Hozier Best Lyrics
All of Me - John Legend
Blank Space - Taylor Swift
Counting Stars - OneRepublic
Habits (Stay High) - Tove Lo
Stay With Me - Sam Smith
Thinking Out Loud - Ed Sheeran
Best Fan Army
5SOSFAM - 5 Seconds of Summer
Arianators - Ariana Grande
Bey Hive - Beyonceacute
Team Breezy - Chris Brown
Sheerios - Ed Sheeran
Church Choir - Eric Church
Directioners - One Direction
Selenators - Selena Gomez
Mendes Army - Shawn Mendes
Swifties - Taylor Swift Renegade Award presented by the All New 2015 Jeep Renegade
Brantley Gilbert
Charli XCX
Hozier
Iggy Azalea
Meghan Trainor
This year the iHeartRadio Music Awards is partnering with the Jeep brand to pre-sent the first-ever ldquoRenegade Awardrdquo The ldquoRenegade Awardrdquo celebrates emerging standout artists who have bro-ken boundaries while staying true to themselves These artists defy conven-tion to create new musical lanes that are distinctly their own They are authentic and passionate with the talent to stretch the limits and do something extraordi-
nary
The iHeartRadio Music Awards will be executive produced by John Sykes Tom Poleman and Liz Kelly of iHeartMedia along with Ian Stewart and Hamish Hamilton of Done and Dusted Inc who will also produce the show for NBC Stu-
dios Hamilton will also direct
Proud partners of this yearrsquos events in-clude the All New 2015 Jeep Renegade
and Taco Bellreg
For breaking news and exclusive iHeartRadio Music Awards content visit iHeartRadiocomawards or follow the social buzz on Twitter Facebook Insta-
gram and Google +
IHeart - Continued From Page 25
ARTS AND ENTERTAINMENT
28 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
TRAVEL TRENDS
FOR VENDOR AND SPONSORSHIP INFORMATION CONTACT SHARON S GORDON 888-885-5552
(NAPSI)mdashFor those looking to take an
upscale road trip but who want to get the
most for their money there are several tips
and tricks to keep in mind when planning a
getaway
Time Your Trip-If your dates are flexible
try traveling to your selected destination
during its off-season Hotels often drop
their rates to attract business when crowds
thin out and you can score a great deal
while avoiding a tourist rush Try a moun-
tain destination before ski season is in full
swing or a famous site such as the Grand
Canyon on a weekday during the school
year
Take Advantage of Luxury Partnerships-
Luxury brands often partner to provide their
customers with added value To take your
road trip up a notch from the moment you
pull out of your driveway a special edition
Crafted Line of vehicles from Lexus comes
equipped with a beautiful two-piece set of
tailor-made Tumi luggage The Lexus
Crafted Line features an Ultra White exteri-
or with Obsidian door handles side mirrors
and grille Eye-catching seats contrast
stitching headrests and door panels are
either two-tone BlackScarlet or Black
Cabernet Models include IS 250 F SPORT
LS 460 F SPORT and GS 350 F SPORT in
RWD and AWD RX 350 AWD F SPORT
and ES 350
The limited edition Tumi duffel bag set was
specifically designed to match the vehicles
for grille-to-trunk coordination Lexus own-
ers can find additional pieces of this origi-
nal luggage set and other exclusive offers at
LexusDriverscom A Meguiarrsquos New Car
Care Kit is also included as another extra
bonus for Crafted Line owners
Search for Package Deals-Regardless of
when you travel try to look for a hotel of-
fering a package deal to capitalize on your
travel investment Many upscale hotels of-
fer credit toward their on-site restaurants
bars or spas when you book in advance
online Hotels in areas such as Napa Valley
or other wine country destinations may
partner with nearby wineries to offer its
guests exclusive deals on tastings and tours
For example The Allison Inn amp Spa in Or-
egonrsquos Willamette Valley offers Lexus
owners the chance to sample three distinc-
tive local wines and receive a complimen-
tary bottle of their favorite The resort also
has an on-site fleet of Lexus vehicles avail-
able for guests to drive eliminating the
need for a rental car
Take the Scenic Route-The great thing
about road trips is that you can skip the
crowded expensive attractions and enjoy
the view from the comfort of your car seat
And all passengers will be happy to spend
more time taking in free scenic sites along
the way Take advantage of natural wonders
and roadside attractionsmdashsuch as New
Yorkrsquos scenic Finger Lakes region or
kitschy Route 66 sitesmdashwhenever possible
With these tips and tricks and a little ad-
vance planning yoursquoll save time and money
while elevating your road trip Find out
more at wwwLexuscomcraftedline
Elevate Your Next Road Trip By Seeking Out Added Value
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 29
AUTO TRENDS
When The Check Engine Light Is On Donrsquot Ignore It
Donrsquot take this lightly One of the most
vital signals of an improperly functioning
vehicle is the check engine light and when
illuminated it alerts the driver to a variety
of existing potential problems Neverthe-
less vehicle checkups
during car care events
throughout the country
reveal that the check en-
gine light is on in nearly
one out of 10 vehicles
Some common malfunc-
tions that can cause the
check engine light to illu-
minate include a faulty
oxygen sensor mass air-
flow sensor or spark
plugs and wires If the light flashes the
condition is more critical and must be
checked immediately to prevent severe
damage which may include catalytic con-
verter damage
ldquoWhen the check engine light comes on it
means that a vehicle system such as the
ignition fuel injection or emission control
is not operating properly even if the vehicle
appears to be running normallyrdquo explained
Rich White executive director Car Care
Council the source for the ldquoBe Car Care
Awarerdquo campaign promoting regular vehi-
cle care maintenance and repair
ldquoA glowing check engine light doesnrsquot
mean you have to immediately pull the car
to the side of the road but it does mean you
should get the car checked out as soon as
possible Ignoring the warning light could
result in costly repairs At the very least the
light could alert you to an engine problem
that is negatively impacting fuel economyrdquo
he added
When scheduling service make sure the
automotive shop that examines your vehicle
has professional technicians who are trained
and certified in OBDII diagnosis and repair
The technician will connect your vehiclersquos
computer system to a diagnostic scan tool
which will indicate why the light was acti-
vated
At the same time the technician can ana-
lyze idle speed throttle response engine
temperature fuel system pressure manifold
vacuum exhaust emission levels and many
other key indicators Once the problem is
fixed the carrsquos computer is reset to initiate
its release process The technician should
then be able to tell you what needs to be
done and discuss potential warranty cover-
age and further testing if necessary
For a free ldquoCar Care Guiderdquo or for further
information visit wwwcarcareorg
Donrsquot be in the dark
about your enginersquos
problem when the check
30 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
Christa Payne Area Manager 614-778-1958
christapayneaolcom Undercoverwearcomchristapayne
Call me to book your Special Girls Night Party
Business Opportunity
Changing Womenrsquos Lives
REGISTER YOUR BUSINESS IN OUR ONLINE BUSINESS DIRECTORY FREE AT WWWURBANTRENDSETTERSCOM UTS BIZ LIST
ARE YOU A TRENDSETTERS
Urban Trendsetters wants to spotlight you and your busi-
ness
Send your us your photo and brief introduction to Sha-
ronurbantrendsetterscom Subject Business Spotlight
SELL YOUR STUFF
UTS Classifieds
All print classified ad will get
FREE placement online
One Week $25 Two Weeks $40 One Month $75 Includes 1 photo up to 500 characters
Call Urban Trendsetters
Today
Your ad could be here for as low as
a $150 investment
Call Urban Trendsetters Today
888-885-5552
Urban Trendsetters Business Directory
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 31
FINANCIAL ADVISOR
Registered Investment Advisory Firm is
currently expanding throughout
Ohio We are in search of Independ-
ent Investment Advisor Representatives
Must be self-motivated professional and
willing to take direction If you have a
financial or insurance back round we
encourage your response We work with
Globally Recognized Money Manag-
ers Strong Ethics and complete transpar-
ency with clients relationships is essen-
tial Please contact Hardiman Invest-
ment Management Inc 614-209-
9748 or submit a resume via e-mail to
FREELANCE WRITERS
Do you love to write Urban
Trendsetters is growing and we
are looking for writers
If you are good writer love con-
necting with people and enjoy relay-
ing empowering information UTS is
the place for you Contact Sharon S
Gordon at 888-885-5552 for more
information or send email to in-
fourbantrendsetterscom
CLASSIFIEDS UTS Online Classifieds The Urban Trendsetters allow our customers the opportunity to submit their classified ads and pay online You may add photos videos and links to your classified ads You may also choose to upload current display ad As with our coupons our classified ads are available in print online via e-blast in our weekly top classified blast as well as front page top classified listing feature on our website
MEDIA SALES
Earn Extra Income for the Holidays
Urban Trendsetters wants to increase your
sales staff We offer a variety of media ser-
vices and we serve many different industries
If you are a professional individual seeking
unlimited income potential give us a call to-
day at 888-885-5552 or email
salesurbantrendsetterscom NO EXPERIENCE NECESSARY
Have you tried that crazy wrap thing
We NEED Distributors NOW The It Works Ultimate Body applicator is a first to market product like NOTHING you have ever seen before The Ultimate Body
Applicator is a all natural non woven cloth that is site specific ANYWHERE you place is its going to TONE TIGHTEN and FIRM in
as little as 45 minutes Reduces the appearance of cellulite and varicose veins No its not water weight loss No it wont come back over
night and YES IT WORKS Donrsquot believe Try if for YOURSELF Call Mykayla Bryant Diamond Director at 937-532-8295
UTS FREE CARD
Ever wondered how your business could
profit from a Pre-Paid Card and the PPC
industry Contact UTS Free today at
614-526-8871 or email
utsfreecardgmailcom
Urban Trendsetters and Career Town Network Host STEM
Virtual Career Fairs
The purpose of this conference is to follow the governments lead in its STEM or Educate to Innovate model Our 4 goals are
1 Bring more awareness and emphasize the importance of in our educa-
tion system and encourage students to pursue degrees and careers in
STEM
2 Create more teachers and educators in the STEM areas
3 Create more diversity and careers in STEM for women and minorities
4 Create and develop relationships between corporations colleges uni-
versities and educators that will provide more positions of internships for
For Registration Vendor and Sponsorship Opportunities and Information
Call 888-885-5552 Email
Sharonurbantrendsetterscom wwwurbantrendsetterscom
Register for Your FREE Career Town Account
March- Celebrating Women of Diversity
AprilmdashHealthcare May-Internship amp Summer Opportunities HBCU
This series of career fairs will allow recruiters and job seekers to interact
one on one from the comfort of office and home Each week is dedicated
Logistics amp Warehouse Professional Healthcare and STEM
Classified Ads
$25 amp up
Your Ad
Could Be
HERE
32 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
Urban Trendsetters is YOUR NEW Online Marketing Department
SECURE YOUR ACCOUNTS TODAY Urban Trendsetters Brand Establisher amp Booster
Call 888-885-5552 for a FREE Consultation
The next most important things to secure for your brand after acquiring your domain name are the account names and profiles
on social media blogs and local directories
We all know that it is optimal to have a domain name that exactly matches your brand name or business name The same is true for
your account names as well as the URLs of your profiles on social media blogs and directories Your accounts on Web
properties are part of your brand presence and so securing your accounts
Establishing your accounts with optimal branding is of great
importance
ALL FOR $799
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 3
Call Today 888-885-5552
4 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
Publisherrsquos Page
I am not sure who first coined this phrase
ldquoAct Like A Lady Think Like A Manrdquo but
surprisingly enough I would place my last
bet it was a woman since we have been led
to believe that this means being harder or
tougher However comedian turned author
and media mogul Steve Harvey created an
absolute frenzy around ldquoAct Like A Lady
Think Like A Manrdquo through his books
movies and public speaking platform all of
which I completely enjoyed by the way he
was referring to how we as women should
approach love commitment and relation-
ships The advice was great and on point
however how does this serve us in our ca-
reers family and business success
I attended a recent event in which Lisa
Price Founder of Carolrsquos Daughter was a
guest speaker and she was talking about a
time in which she was on a panel of busi-
ness ownerrsquos one woman herself and sever-
al men The question she in particular was
asked was ldquohow do you balance home and
businessrdquo Her question to me and the
current audience was ldquowhen was the last
time you heard a man being asked this
questionrdquo As I thought about it for a mo-
ment and replied to the guests at my table
never
As a woman who has interviewed both men
and women I am guilty I have asked
women this question of balance but I donrsquot
recall ever asking a man nor do I ever recall
hearing a man asked write a book or speak
about or attended a conference or expo
where it was a topic of a manrsquos discussion
Why is that Why are we expected to be
able to be all things to all people at all
times Why is it that we are expected to
raise the children (married or single mother)
run the household hold down a full-time
position and take care of our man and do it
all with a smile Why The answer is sim-
ple because we have proven that we can
For centuries we were told that we were the
ldquoweakerrdquo sex Well for some of us this
may be true physically depending upon the
man and the woman (I have seen some cra-
zy videos on YouTube) but I would be
willing to argue to my dying day that this is
where the truth of that statement ends The
greatest example of this and you have un-
doubtedly seen this before would be if the
woman of the house goes on strike and the
man has to take on the responsibility of not
only his job as does she but also the run-
ning of the household complete with 22
kids of coursehellipnow letrsquos see who the
stronger sex is Where will he find bal-
ance I am told that if you try this at home
it may bring about a new respect for ldquothe
weaker sexrdquo I myself was a single mother
so every day was a challenge of balance
strength and purpose but that my friend is
a different subject We are just talking
women right now
As women and members of the fabulous
female species we have had to overcome
challenges and obstacles that based on past
history would bring a man to his knees
Men in general have never had to fight for
anything They made the rules and broke
them when it suited them and had a what
they say goes attitude about it and then
bullied us into believing for years that they
were right Then of course those that went
against the grain were beaten raped and
casted out of society as though carrying a
disease that may infect the other women of
the group if they were to get a single whiff
of the nonsense spewing out of the infected
womanrsquos mouth I suppose if you are afraid
of what this group of individuals would do
if they were to stand up and start thinking
for themselves and discover that with or
without you they would not only survive
and in most cases thrive you might also
want to keep this group submissive Well
they were right When given or should I
say when we took the opportunity to be
greater if they moved out of the way we are
as super as they knew we would be The
smarter of the ldquostronger sexrdquo welcomed the
change
Thank God for the first woman that said
ldquoWho do you think yoursquore talking toordquo As
well as the women background singer that
came behind her and yelled ldquoyea thatrsquos
right who do you think you arerdquo Can
you imagine the world we would live in
without her If some proud no nonsense
intelligent and fearless by any means neces-
sary women had not stepped up to the plate
and said enough is enough Much like J-Lo
in the movie Enough when she became fed
up and started fighting back against her
abuser We love a good ldquowoman powerrdquo
movie donrsquot we
Our history is filled with intelligent beauti-
ful strong and God fearing women who
knew that we have paid our dues and have
contributed as much blood sweat and tears
as men and we deserve equal rights and
respect as men We will have the right to
vote to work to learn and we will have a
seat at the table in business we will have
the right to choose what we want or donrsquot
want to happen to our bodies For so many
years we had no voice I find it so sad and
unimaginable that a time when we as wom-
en in the United State have fought for our
rights here there are still many women in-
ternationally who still donrsquot This means
we women as a whole still have a lot of
work to do
We have made many strides as women
however we still have some battles to fight
for those who canrsquot fight for themselves
We still have the fight of our little girls who
are being so hurtful and cruel to one another
based on their outer beauty and social stere-
otypes We need to change our mindset of
what real beauty is and raising the level of
our self esteem and self worth We still
have the fight of Domestic Violence and
Human Trafficking We still have the fight
of Equal Pay for Equal Work And we still
have the fight of The Right to Choose And
these are just a few Our work is not done
and all of our all of our battles have not
been won
Organizer Delegator Problem Solver Lov-
er Healthcare Provider Fighter and what-
ever else you need we are If you are a
woman you may not be ldquoEVERYrdquo woman
but I am certain you wear many titles Most
the ones I just listed all fit under the title of
mother alone Whenever there is a prob-
lem who do we call on first A woman
Why because we know the job will get
done and nobody can do it like she can I
donrsquot know about you but I always call my
mama sister or sista friend first Besides I
donrsquot know of a man that is here on this
earth without the strength of a woman just
one more thing that makes us stronger than
men They call it ldquoMother Earthrdquo for a rea-
son
Yes Steve Harvey you may have been on
the right track when advising women to
give a man a challenge when it comes to
relationships and all of those other insight-
ful tips you give are great and I completely
agree with you But when it comes to mat-
ters of general life and balance women do
things a little differently on purpose and by
design So when it comes to relationships I
will let you have that one however when it
comes to the rest of the thinking process I
am partial to continuing to ldquoThink Like A
Womanrdquo too I see that when given half an
opportunity we rise to the occasion and
when we see things arenrsquot right and changes
need to be made we come together rise to
the occasion and provide solutions Be-
cause everyone knowswhen mama ainrsquot
happy ainrsquot nobody happy May the fight
continue
Sharon S Gordon
Founder Publisher sha-
ronurbantrendsetterscom
ACT LIKE A LADY amp THINK LIKE ONE TOO
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 5
IN THIS ISSUE
PublisherCEO
Sharon S Gordon
Editor-at-Large
Lisa Freeman-
Williamson
VP Sales amp Market-
ing
Mykayla Bryant
Contributing Writers
Delois R Wright
Brenda Spencer
ProductionGraphics
Ashley Corry
Digital Media
Mykayla Bryant
Distribution
Cobrersquo Gordon
Urban Trendsetters Distribution Location
Would You Like Urban Trendsetters in Your Business Location
Call Us Today 888-885-5552
Visit Our Website for Our Full List of
Distribution Locations wwwurbantrendsetterscom
Team UTS
What is the BEE Busi-
ness Directo-
ry
The BEE (Black Eco-nomic Empow-erment) Busi-ness Directory is a community resource for locating Afri-can Americans in business and to communicate additional businesses resources and services available to build and enhance opportunities in the community Our first edition of The BEE (Black Economic Empowerment) Business Directory will launch in Central Ohio The BEE Business Directory will be published in print and online
The printed version will be available for distribution July 2015 Our goal is to reg-ister over 500 businesses by submission date May 1 2015 Join Us
GET LISTED ONLINE TODAY
WWWURBANTRENDSETTERCOM
GET YOUR Free Business Listing
Premium Directory
Launch Specials Available
Including
ADDITIONAL PHOTOS
VIDEOS AUDIO
URBAN TRENDSETTERS IS EVEN
BETTER ONLINE
Read it in printhellipExperience it
online helliphelliphelliphellip
Links from online version to
Videos Interviews Advertisers
Events Calendar Coupons amp
MORE
Local Libraries
Beauty and Barber Salons
Beauty Supplies
Book Stores
City Offices
State Offices
County Offices
Non-Profit Organizations
Restaurants and Venues
Neighborhood Stores
Drug Stores
Professional Offices
Chambers of Commerce
Churches
Media Outlets
Corporate Offices
Spirit Stores amp Locations
Recreation Centers
High Schools
Colleges amp Universities
Small Businesses
UTS Events
Page 7 International Womenrsquos Day Page 9 SportsmdashNEW Feature w Oscar Haywood Page 10 Relationship TrendsmdashThe Grown Zone Page 11 Black Youth Leading the Way in This Modern Day Movement Page 12 The Journey Page 13 Family Trends Page 14 Diversity Page 16 Successful Sistarsquos To Seek For Success Page 18 Business Page 19 Tech Trends Page 24 Fashion Trends Page 26 I Heart Music Awards
Eunice Johnson Ebony
Fashion Fair Page 24
6 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
URBAN TRENDSETTERS PRESENTS NEW SERVICES FOR
2015
ONLINE MARKETING SEO WEBSITE DESIGN EMAIL MARKETING PAY PER CLICK BLOG CONTENT CREATION PRESS RELEASE DISTRIBUTION LANDING PAGE CREATION AND DISTRIBUTION SOCIAL MEDIA CREATIONOPTIMIZATION REPUTAI-TON MANAGEMENT
ADDITIONAL SERVICES EVENT MARKETING STRATEGY amp CONSULTATION Includes Sponsorship Presentation Creation SPECIAL EVENT PUBLICATION DESIGN
POSITION TO PROSPER
Call today to book your FREE Position to Prosper 1 Hour Consultation and receive a FREE WEBSITE AUDIT TODAY
888-885-5552
MOBILE MOBILE APP CREATIION WEBINAR DEVELOPMENT AUDIO VIDEO COMMERICAL PRODUCTION MOBILE TEXT CAMPAIGN DEVELOPMENT
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 7
NEWS
Throughout history women have made
powerful leaps defending our country
fighting for equal rights and demonstrating
our gender is an asset to the world It took
nearly 150 years after the signing of the
Declaration of Independence for American
women to have the right to vote Wersquove
come a long way and today we are strong-
er than ever beforehellip but therersquos still work
to do Together wersquoll make it happen
International Womenrsquos Day celebrates the
contributions women make in every aspect
of life ndash at home at work in their commu-
nities ndash as mothers wives sisters daugh-
ters educators students and leaders We
come from different cultures backgrounds
and all walks of life united by a common
goal ndash to strengthen communities families
and societies by empowering women to
achieve equal rights and success
Last yearrsquos International Womenrsquos Day
theme ldquoInspiring Changerdquo was about envi-
sioning a better world for all women and
girls We challenged the status quo for
womenrsquos equality and took action by em-
powering each other to succeed We in-
spired young girls through mentoring made
an impact through net-
working stood up for
women against sexual assault and
became actively involved in
NAPW Foundation initiatives
expanding opportunities and ad-
vancement for women and girls
The United Nations is instrumental in ele-
vating the cause of gender equality around
the world The 1995 Fourth World Confer-
ence in Beijing marked a significant turning
point for the global gender equality agenda
because it created the Beijing Declaration
and the Platform for Action Adopted by
189 countries the Platform is a key global
policy document on gender equality with
focus on world attention on issues that mat-
ter most in the lives of women and their
families This includes access to education
health care jobs credit and the chance to
enjoy basic legal and human rights This
year marks the 20th Anniversary of the Bei-
jing Declaration and Platform for Action
and it remains a powerful source of em-
powerment and inspiration for gender
equalityhellip because like Hillary Clinton said
at the Beijing Conference 1995 ldquoHuman
rights are womenrsquos rightshellip And womenrsquos
rights are human rightsrdquo
Your Passion Makes it Happen Empower Educate Mentor Wersquore living
in a global gender revolution Women are
finding their voices and using them to in-
spire change We are ancestors of the brave
strong and mighty women who fought for
the vote It is our mission to keep fighting
for our rights leading by example and in-
spiring other women to do the same
Therersquos so much to learn from each other
and nowrsquos the time to embrace our woman-
hood and band together as strong profes-
sional sisters of this great country
Your Network Makes it Happen Moving forward means helping each other
succeed When women are under-
represented in the workplace with few op-
portunities for advancement itrsquos easy to
inadvertently hinder another womanrsquos suc-
cess According to a 2014 research study by
the Workplace Bullying Institute women
target women at work 68 of the time The
more we only try to promote our individual
success the less progress we make as a
collective force The professional women of
NAPW provide a supportive network with
each woman at different stages of her career
with a common aspiration to help each oth-
er achieve success
MakeItHappen on Social Media Like follow join tweet repeat Itrsquos the age
of hashtag activism and social media plays
a huge role in connecting women around
the world making a difference sharing
stories exchanging ideas and inspiring
women (and men) to become involved in
gender equality initiatives Join and initiate
discussions sparking involvement and in-
terest post resources pictures videos arti-
cles and get the message of equality out
there for the world to see
Herersquos to celebrating women calling for
equality and making it happen
Did you ldquoinspire changerdquo on International
Womenrsquos Day last year How will you
ldquomake it happenrdquo this year
Women of the worldhellip today is ours We are the future of history
I believe that
the rights of
women and
girls are the un-
finished busi-
ness of the 21st
centuryrdquo ndash
Hillary Clinton
We Make It Happen Happy International Womenrsquos Day By Star Jones Esquire President of National Association of Professional Women
8 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
COMMUNITY
Strategic Partnership Leaders of the National Society of Black Engineers (NSBE) and the American Society of Civil Engineers (ASCE) sign a memorandum of understanding before the
Charles Stark Draper Awards Dinner at the National Academy of Sciences in Washington DC (left to right) ASCE Executive Director Thomas W Smith III ASCE President Robert D
Stevens NSBE National Chair Sossena Wood and NSBE Executive Director Karl W Reid
Distribute to over 500 Media Partners Rates As Low As
$99 Press Release Submission
Email infourbantrendsetterscom
WE GOT YOU COVERED
The Catch the Wave Regional Conference
provides networking training and access
to both women business owners in Ken-
tucky Ohio amp West Virginia and
ORV~WBC corporate members across our
region Event Date April 20-21 2015
Location Cincinnati OH
Conference Theme Preparing for
Success httpwwworvwbcorg
Get Connected Through Community Events
Rea N Waldon PhD
Executive Director of The Ohio River
Valley Womenrsquos Business Council
Ohios Excellence in Disability
Inclusion Awards Luncheon
WrightChoice Inc
will celebrate this
years 25th anniversary
of the Americans with
Disabilities Act (ADA)
by hosting Ohios Ex-
cellence in Disability
Inclusion Awards
Luncheon presented by
Nationwide As a
workforce develop-
ment organization
WrightChoice Inc
urges the business
community to take a moment to celebrate col-
leagues or co-workers who are responsible for creat-
ing an atmosphere inclusive of people with disabili-
ties
Award categories include Allies for Inclusion Ex-
emplary Manager and Full Circle Branding Award
Nominate a person who has lead internal efforts for
disability inclusion a manager who has demonstrat-
ed leadership by hiring people with disabilities on
their team or a company that has demonstrated best
practices by including people with disabilities in
their communications and marketing strategies thus
strengthening its corporate brand and overall image
in the community For more information or spon-
sorship opportunities contact
TyKiah Wright 614-802-2364 or
Catch The WAVE
Ohio Business Expo
Wednesday March 25 2015 - 9 am to 1 pm
Aladdin Shrine Center
3850 Stelzer Rd
Columbus Ohio 43219
Learn about the many resources available to minority-owned women-owned
and small businesses Dont miss this opportunity to network with purchas-
ing representatives from the State of Ohio and diversity procurement repre-
sentatives from select private companies
The registration form below is for general event attendance Please complete
the form to register for the days activities
Agencies will be on-hand to speak to you about procurement opportunities
Matchmaker appointments are currently full however a limited number of
walk-ins are available The networking with agency staff will be similar in
nature but without the designated one-on-one appointment time
We look forward to seeing you on March 25
Online registration is encouraged but walk-ins are welcome To reg-ister or learn more about this event or the statersquos MBE and EDGE programs visit the Ohio Department of Administrative Servicesrsquo
website at dasohiogovOBERSVP or call 614-466-8380
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 9
(
SPORTS
DOWN HOME NEWS
NHL On the day of the NHLrsquos trading
deadline Mon Mar 2 the Blue Jackets
acquired C William Karlsson LF Rene
Bourque (photo) and a second round pick
in the lsquo15 NHL Draft from the Ducks in
exchange for DM James Wisniewski and
a lsquo15 third round pick previously acquired
from the Red Wings Karlsson and Bour-
que are both ex-pected to join the Spring-
field Fal-cons the Blue Jacketsrsquo AHL af-
filiate The Blue Jackets also acquired DM
Justin Falk who will play for the team
and a fifth round pick in the lsquo15 NHL
Draft from the Wild in exchange for DM
Jordan Leopold
FOR THE RECORD NBA Mavsrsquo Monta Ellis (photo) led all
with 19 pts in its 104-87 loss to the Hawks
The Mavs made 5-of-31 3-pt FGs 161
Since the NBA first adopted the 3-pt FG in
the lsquo79-lsquo80 season that tied the fifth lowest
3-pt percentage in a game for a team that
took at least 30 3-pt FGs The Mavs hold
the lowest such percentage on this list mak-
ing 4-of-31 3-pt FGs (129) earlier this
season vs the Knicks Despite that the
Mavs won that game in OT led by Dirk
Nowitzkirsquos 30 pts He also made 1-of-8 3-
pt FGs (125)
HBCU NEWS
SPORTS South Carolina St could lose its
menrsquos basketball womenrsquos softball and
womenrsquos soccer programs (the latter two
being non-revenue making) under a budget
plan presented by embattled president
Thomas Elzey (photo) who is on paid ad-
ministrative leave while state lawmakers
tackle the HBCUrsquos financial
crisis The cost-saving plan
also calls for SCSU to add
womenrsquos golf and womenrsquos
bowling (two sports less cost-
ly to run) and possibly leave
the MEAC in the hopes of
easing the athletic deptrsquos
$465K budget shortfall it fac-
es in lsquo15-lsquo16 SCSU has been
a MEAC member since lsquo70
but Elzeyrsquos plan did not say
which conference the HBCU
might join The plan came about a month
after a State House budget panel voted to
suspend school operations for two yrs
FRANKLY SPEAKING
MCB When asked if he knows of sexual
assault allegations against Rasheed Sulai-
mon though no official complaints were
filed with the Office of Student Conduct or
any law enforcement agency and if handled
Sulaimonrsquos dismissal appropriately Duke
coach Mike Krzyzewski said ldquoI donrsquot
have any comment about thatrdquo Sulai-
mon was dismissed from the team for
failing to ldquoconsistently live up to the
standards required to be a member of
our programrdquo said Krzyzewski in a
press release
NBA Anthony Mason (Pictured) died
at age 48 due to heart failure After
playing at Tennessee St Mason played
13 yrs in the NBA with the NJ Nets
Nuggets Knicks Clt Hornets Bucks
and Heat During his NBA career he
booked 108 ppg and 83 rpg while log-
ging 2963 assists He was also the NBA
Sixth Man of the Year in lsquo95 before lead-
ing the NBA in minutes played over the
next two seasons In lsquo97 he earned All-
NBA (3rd team) and NBA All-Defensive
Team (2nd team) He was also selected to
the lsquo01 NBA All-Star Game Mason also
played in Turkey Venezuela the CBA and
the USBL hellip MLB US Army WWII
veteran Henry ldquoHankrdquo Peters died of com-
plications from a stroke at aged 90 He was
a MLB executive for the St Louis Browns
KC Athletics (lsquo65-lsquo71) and Indians (lsquo87-
lsquo91) president of the National Association
of Professional Baseball Leagues the um-
brella group that governs MiLB (lsquo72-lsquo75)
and president and general manager of the
Orioles (lsquo75-lsquo87) hellip Stuart ldquoSturdquo Miller
a P for the Cardinals (lsquo52-lsquo54 lsquo56) Philies
(lsquo56) Giants (lsquo57-lsquo62) Orioles (lsquo63-lsquo67)
and Braves (lsquo68) died at age 87 from an
undisclosed cause hellip USOC At age 96
Maria Cerra died from an undisclosed
cause She was an American fencer who
competed in the womenrsquos individual foil
event at the lsquo48 Summer Olympics hellip
NHL Dan Held a C drafted in lsquo80 by the
Flyers but played for AHLrsquos Mariners (lsquo80
-lsquo82) and most of his career in Germany
until lsquo00 died at age 53 from an undis-
closed cause
By Oscar Haywood
Call 888-885-5552 FOR MORE INFO
10 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
RELATIONSHIPS
9 Reasons You Should Read This Book And Help Change The Conversation About What Healthy Love Is
The new book Loving In The Grown Zone
A No-Nonsense Guide to Making Healthy
Decisions in the Quest for Loving Roman-
tic Relationships of Honor Esteem and
Respect (Balboa Press) has been available
for a few months now and even before any
formal promotional effort the response has
been all but overwhelming with incredible
social media buzz and great reviews at Am-
azoncom and other online booksellers
Now that our official promotional campaign
has begun including appearances on televi-
sion and nationally syndicated radio as well
as our Loving In The Grown Zone Book
Blog Tour we are on a mission to make
Loving In The Grown Zone a national best-
seller This goal is not just about selling
books but our mission to champion what
our society (and especially our children and
young people) desperately needs fewer
dysfunctional broken and destructive rela-
tionships and more loving sustainable rela-
tionships of honor esteem and respect
However we cannot succeed in this mis-
sion without you In fact our primary rea-
son for writing our book and for launching
our GrownZonecom personal growth initi-
ative is to convince as many people as pos-
sible to not only support the Grown Zone
but to join our campaign for ldquoMore Self-
Love Better Decisions and Healthy Rela-
tionshipsrdquo You need to read and share our
book Loving In the Grown Zone Following
are just nine of the top reasons why we be-
lieve yoursquoll agree
1 You want to take a stand for healthy
love Infidelity Violence Disrespect
Abuse Possessiveness Exploitation Reck-
less procreation These and so many un-
loving acts are tolerated and committed in
the name of love As a result love needs
both a defense attorney and an image con-
sultant In fact no other virtue is more
falsely accused Read and share Loving In
The Grown Zone if you want to defend and
stand up for the truth about love
2 You want to prevent unhappy mar-
riages and high divorce rates How many
of us witness weddings and celebrate the
rings the hair the dress the music and the
food and drink at the receptionmdashbut cannot
honestly celebrate the marriage The fact
that half of all marriages end in divorce is
not evidence that the institution itself is
flawed but testament to the fact that a mar-
riage is only as resilient as the foundation it
is built on If you want to promote the self-
loving choices and healthy relationship
standards that prevent unsustainable mar-
riages and make good marriages last read
and share this book
3 You want to help love to reclaim its
true identity Love may be the ultimate and
original victim of identity theft with sex
money ego and self-indulgence among its
perpetrators thanks to popular culture
(including much of ldquorealityrdquo TV) movies
music peers and even preachers and par-
ents We founded Grown Zone and wrote
Loving In The Grown Zone to make the
case that true love is identified by its capac-
ity to bring honor esteem and respect to
people in relationships it is about joy
peace compassion forgiveness patience
affirmation restoration and safety Love is
always healthy and promotes personal
growth and self-love If it doesnrsquot it may be
many things but it is not love Read and
share our book if you agree
4 You are tired of dating and pursuing
relationships by trial and error Without
a commitment to personal growth and self-
love and reliable guidelines for healthy
relationship choices people are left to gam-
ble with their bodies finances emotional
health and physical safety treating the
search for love like the lotterymdashwith simi-
larly horrible odds One in a million may
find healthy sustainable love this way the
rest will get the booby prizes including
fatherless sons daddyless daughters costly
divorces serial infidelity financial abuse
domestic violence and other commonly
accepted features of unhealthy relation-
ships Read and share this book if you want
to change this paradigm for yourself and
others
5 This is not a book-sales campaign Itrsquos
a mission We want to make this perfectly
clear The Grown Zone is not just a cute
branding platform Itrsquos not about getting
Instagram reposts or pandering for follow-
ers with clever memes We are not in a so-
cial media popularity contest We are tired
of stories that start out with ldquothey fell in
loverdquo and end with ldquoheshe cheated onbeat
onabusedkilled himherrdquo We reject the
notion that abuse disrespect and self-
destructive choices should be tolerated by
us as individuals or as a society as accepta-
ble consequences of pursuing and engaging
in romantic relationships If you stand with
us read and share our book 6 You truly want to believe in good
healthy love and you want to help others
to recognize what it is not Loversquos detrac-
tors are bold loud and vocal Yet too many
of us who truly believe in healthy love are
often silent Read and share Loving In The
Grown Zone as the first step in making your
voice heard If you believe in healthy love
step up stand up and speak up
7 You want better for your children than
what you experienced in relationships Many of us have never personally wit-
nessed a healthy relationship in our own
families and communities much less been
taught about how to go about securing one
for ourselves If you are divorced a witness
or victim (actually theyrsquore one and the
same) of partner violence or are currently in
an unhappy marriage you know what it
means to fear that your sons and daughters
are doomed to the same fate Read Loving
In The Grown Zone so yoursquoll know that you
can break the cycle share it to make sure
that you do
8 You are tired of relying on others to
love you and you are ready to commit to
self-love If you are tired of chasing love
and ready to attract it the key is learning to
faithfully and unconditionally give it to
yourself Read and share our book to learn
to become what you desiremdasha healthy per-
son who loves with honor esteem and re-
spectmdashand to attract those ready willing
and able to bring you the same
Alfred Edmond Jr and Zara Green Co-Author
are co-principals of A2Z Personal Growth Enter-
prises producer of The Grown Zone discussion
series which focuses on key themes popularized
via their respective social media platforms in-
cluding their GrownZone Twitter
By Zara D Green and Alfred Edmond Jr
Continued on Page 13
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 11
YOUNG amp TRENDY
Imagine being a young teenager and decid-
ing to participate in a serious march that
you hoped would shed light on the injustic-
es facing Black people in this country as
well as change the unjust laws that were in
place allowing those injustices to be perpet-
uated without consequence
That is what our current generation ndash the
Joshua Generation ndash is up against and that
is what many that have come before them
have had to endure
This year marks the 50th anniversary of an
event that was televised around the world
called ldquoBloody Sundayrdquo and that event be-
came one of the major catalysts behind the
passage of the 1965 Voting Rights Act that
strengthen the voting rights for Black peo-
ple in this country
Inspired by Martin Luther King Jr a young
Black man by the name of John Lewis
joined the burgeoning Civil Rights Move-
ment Lewis was a Freedom Rider spoke at
1963rsquos March on Washington and led the
demonstration now known as ldquoBloody Sun-
dayrdquo
ldquoBloody Sundayrdquo refers to the March 7
1965 civil rights march in Alabama that
was scheduled to go from Selma to the cap-
itol in Montgomery to protest the shooting
death of 26-year old Black activist Jimmy
Lee Jackson who was shot in the stomach
on February 18 1965 by
Alabama State Trooper
James Fowler while the
troopers were breaking up
a peaceful protest in Mari-
on Perry County
Lewis worked with other
Student Nonviolent Coor-
dinating Committee
(SNCC) and Southern
Christian Leadership Con-
ference (SCLC) activists to
assemble and lead over
600 marchers across the
Edmund Pettus Bridge on
the way to Montgomery
Lewis and the marchers
were violently assaulted and driven back by
numerous law enforcement officials after
they crossed the bridge Lewis who still
bears the visible scar on his forehead from
the blow he received from an Alabama
State Troopersrsquo nightstick along with the
other unarmed marchers were beaten and
gassed during the attack while media out-
lets were on hand to cover the event live
The footage of the vicious and heinous at-
tacks deeply shook the country and put nec-
essary pressure on then-President Lyndon
B Johnson to advocate for the passage of
the Voting Rights Act of 1965
Lewis became one of the thirteen original
Freedom Riders and was the youngest of
the ldquoBig Sixrdquo civil rights leaders and the
chairman of the SNCC from 1963 to 1966
some of the most tumultuous years of the
civil rights movement During his tenure
the SNCC opened Freedom Schools
launched the Mississippi Freedom Summer
and organized the voter registration efforts
that led to the pivotal Selma to Montgom-
ery marches As the chairmen of SNCC
Lewis wrote a speech in reaction to the Civ-
il Rights Bill of 1963 where he denounced
the bill because it didnrsquot protect African
Americans against police brutality nor did
the bill provide African Americans the right
to vote In that year Lewis helped plan the
historic March on Washington in August
1963 the occasion of Dr Kingrsquos celebrated
ldquoI Have a Dreamrdquo speech and at 23 was the
youngest speaker that day
It is that same spirit ndash that flows from Lew-
is the last living person who addressed the
1963 March on Washington ndash that has
seemingly found its way inside the hearts
and minds of a new generation of modern
day Civil Rights leaders in this country who
are fighting to shed light on critical issues
impacting the Black community ndash from
police brutality to economic disenfranchise-
ment to political and legal disparity
All across the country we are seeing a
number of young activists that have taken
up the mantle without fear or favor to
speak up and speak out about these issues
and are not backing down
Protesters have been gathering in various
cities to demand accountability in the legal
system following the grand jury decisions
concerning Michael Brown in Ferguson
Missouri Eric Garner in Staten Island New
York and Jordan Baker in Houston Texas
The majority of demonstrations we have
seen have been youth-led movements that
has gotten the attention of mainstream
America and has breathed life into a gener-
ation of young people who had not been as
politically engaged in matters concerning
injustice as they once had been
Young people who are students community
activists and members of grassroots organi-
zations have made it a point to not stop
demonstrating and to keep up the pressure
on key entities in order to have their mes-
sage heard They have implemented ex-
tremely unique activities and messaging in
order to keep their message fresh and to
capture the attention of America
Young people have staged something they
have labeled ldquoa die inrdquo ndash which is the act of
laying on the ground to represent the hours
that Brown lie dead in the street in Fergu-
son
Protesters have added to the traditional ldquoNo
Justice No Peacerdquo chants by incorporating
ldquoI Canrsquot Breatherdquo and ldquoBlack Lives Matterrdquo
messaging
All across the country protesters took to
streets of many of the busiest intersections
in their respective cities in order to get their
message out and stand in solidarity with the
families of Brown and Garner In addition
to the street-side protests many youth de-
monstrators held massive demonstrations
inside of many of the major shopping malls
across the country
Many grassroots activist groups such as the
Houston Justice Coalition held forums and
town hall meetings aimed at local criminal
justice reform and developing plans to-
wards the next steps needed to deal with the
political law enforcement and judicial sys-
tems in the wake of the grand jury deci-
sions involving Jordan Baker Brown Gar-
ner and countless others
Black youth have been desperate for leader-
ship ever since integration and the lack of
mentorship and abandonment has forced
Black youth to find their own way to deal
with the injustices they are witnessing and
up against ndash without even considering those
who should be leading the way
This response to social and community is-
sues is nothing new Hip-hop was formed
because Black youth needed an outlet to
talk about what they were experiencing and
going through
Gangs were formed because Black youth
wanted to know what a family looked and
felt like so many joined gangs to create a
family-like atmosphere and belong to a
family that they felt truly understood them
and related to them
Black youth are no longer seeking to be
marginalized Black youth are seeking re-
spect and justice and will do what they need
to do to be safe have stability and survive
Black Youth Leading the Way in This Modern Day Movement
by Jeffrey L Boney Courtesey of
BlackPressUSAcom
12 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
THE JOURNEY
Consortium Of Faith-Based Leaders Raised Over $100000 During Black History Month for UNICEFrsquoS Efforts to Help
Stop Ebola in West Africa
On February 27 2015 at the Charles H
Wright Museum of African American His-
tory in Detroit noted faith-based leaders
from the area and key officials from the
US Fund for UNICEF
closed out their first-
ever Black History
Month campaign I AM
STOPPINGEBOLA
which raised over $100000 The funds will
support the purchase of over 2350 hygiene
kits that will be distributed in Liberia by
UNICEF to help control the spread of Ebo-
la At $43 each the kits contain soap chlo-
rine gloves and buckets among other
much-needed hygiene items and will be
provided in households and schools at risk
of the disease
The Consortium of Faith Leaders represent-
ed some of the largest African American
organizations in the country with a com-
bined membership of 11 million including
Church Of God In Christ Inc Pentecostal
Assemblies of the World Inc National
Baptist Convention USA Inc Progressive
National Baptist Convention Inc and Ab-
yssinian Baptist Church in the City of New
York The event included a number of
check presentations along with a surprise
donation from the UAW-Ford A number of
county and city officials were also present
to welcome the US Fund for UNICEF to
Detroit where the I AM
STOPPINGEBOLA campaign was hon-
ored with a proclamation from the city Key
officials from the US Fund for UNICEF
first met with members of the Faith-Based
Leadership Consortium in December 2014
to outline a pathway for an ongoing partner-
ship to assist children and families in
Africa
888-885-5552 wwwurbantrendsetterscom
From left to right Bishop Welton Lawrence Michigan - Canadi-
an Jurisdiction Church Of God In ChristDr Monica G Wil-
liams-Davis Managing Director Community Partnership US
Fund for UNICEF Bishop PA Brooks First Assistant Presid-
ing Bishop Church Of God In Christ IncCaryl M Stern Pres-
ident and CEO of the US Fund for UNICEF and Edward G
Lloyd Chief Financial Officer and Chief Operating Officer of
the US Fund for UNICEF
CALL TODAY FOR 2015 SPECIALS
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 13
Donrsquot Miss These Government Deadlines
(NAPSI)mdashWhen it comes to the federal
government getting what you need and
meeting your obligations some dates and
times can be particularly important Herersquos
a look at a few you should know
1 Selective Service Enrollment Every
man is required by law to register with the
Selective Service System within 30 days of
his 18th birthday By registering on time he
stays eligible for federal student loans and
grants many state and municipal jobs fed-
eral job training Workforce Investment Act
programs and US citizenship for immi-
grants He can even submit his information
early at 17 then at 18 he will automati-
cally be registered
Failure to register will delay men from be-
coming citizens until age 31 and can also
result in fines and prison sentences of up to
five years
Many find the easiest and fastest way to
register is to register online at
wwwsssgov In addition Selective Service
ldquomail-backrdquo registration forms are available
at any US post office and some high
schools have a staff member or teacher
appointed as a Selective Service Registrar
2 Pell Grants and student aid Federal
Student Aid provides grants loans and
work-study funds to students attending col-
lege or career school Virtually all men
must register with Selective Service to be
eligible To get the money for which you
qualify you have to meet federal and state
deadlines and your colleges may also have
a deadline Go to httpsfafsaedgov
deadlineshtm Enter your legal residence
and the school year for which you are ap-
plying for student aid Then click View
Deadlines
Generally the earlier you apply the better
3 Health Care February 15 is the deadline
for open enrollment After that you can
only get coverage if you qualify for a spe-
cial enrollment period a 60-day period
following a qualifying life event such as a
change in family status (for example birth
of a child or marriage) or loss of other
health coverage Job-based plans must pro-
vide a special enrollment period of 30 days
You can learn more at
wwwhealthcaregovmarketplace-
deadlines
4 Medicare The Initial Enrollment Period
begins three months before your 65th birth
month and ends three months after your
65th birth month for a total of seven months
(including your birth month) If you miss
this deadline you may have to pay penal-
ties on your monthly premiums More in-
formation is at wwwmedicaregov
Keep these facts and dates in mind to get
your due from the government programs
your taxes support
FAMILY TRENDS
9 Making Loving In The Grown Zone a
national bestseller will strike a tremen-
dous blow on behalf of those who believe
in truly healthy lasting life-affirming
love Itrsquos true Sex sells which is why some
many of us have been brainwashedmdashnot
only by books (with the 50 Shades trilogy a
notable example) but movies music tele-
vision and advertisingmdashto believe that
love is about sex and objectification Put-
ting books like Loving In The Grown Zone
on bestseller lists will show that the need
for healthy love is greater and deeper than
the demand for just sex
We hope that at least one of the above rea-
sons is enough to inspire you to not only
read and share our book but to join our
Grown Zone mission of helping people to
choose ldquoMore Self-Love Better Decisions
and Healthy Relationshipsrdquo (We invite you
to share your own reasons in the comment
section for this post) We are eternally
grateful to those who share our commit-
ment to helping people achieve success
without the mess and to always make the
next decision better We invite everyone as
always to lovemdashand lovemdashin the Grown
Zone If you look forward to celebrating
Excerpted from Loving In The Grown
Zone A No-Nonsense Guide to Making
Healthy Decisions in the Quest for Loving
Romantic Relationships of Honor Esteem
and Respect by Zara D Green and Alfred
A Edmond Jr (Balboa Press) Learn more
about the book at Lov-
ingInTheGrownZonecom
The Grown Zone Continued from Page 10
888-885-5552
JOIN THE UTS
NATION
TEXT 95577
UTSNOW
Newsletter
Event Updates
FREE STUFF
14 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
DIVERSITY TRENDS
Career Town Network Announces 5th Annual Ohio Champions of Diversity Awards Career Fair
Columbus Ohio ndash Career Town Networks
announced that they will host the 5th Annu-
al Ohio Champions of Diversity Awards
Luncheon Career Fair and Workshops on
September 23 amp 24 2015 at the Aladdin
Shrine Event amp Conference Center 3850
Stelzer Road in Columbus Ohio
Over the past 4 years The Ohio Champions
of Diversity Awards has worked in partner-
ship with The Ohio Conference NAACP
representing over 70 Chapters Statewide to
bring ALL Diverse communities together to
celebrate our accomplishments and dedica-
tion to diversity The Ohio Champions of
Diversity Awards is proud to be the First
and Only Awards program in Ohio that
recognizes the diverse efforts of individuals
and corporations
Created by Ohio publishing legend Amos
H Lynch Sr and his nephew Orville
Lynch who also created the annual Martin
Luther King Jr Breakfast in Columbus
Ohio the Ohio Champions of Diversity
Awards are designed to highlight and rec-
ognize the contributions of individuals and
corporations with 500 or more employees
who demonstrate outstanding efforts in Di-
versity Leadership Development Supplier
Workforce and Community Outreach This
year the awards will also include a Diversi-
ty Small Business Award
The Ohio Champions of Diversity Awards
is truly an inclusive event that represents all
persons including African American His-
panic Asian Somali LGBT Disabled
Veterans Emerging and general market
communities said Orville Lynch Founder
Career Town Networks The Ohio Cham-
pions of Diversity Awards program is a
unique one of a kind Annual 2 Day event
that includes an Awards Luncheon and an
on line and in person Career Fair Student
Career Day Panel Discussions and Work-
shops continued Lynch
The Ohio Champions of Diversity Awards
Luncheon is put together and run by All
Ohio Small Minority owned and operated
Businesses that include Career Town Net-
works Spencer 4Higher Media
Whitehouse Media Group T Communica-
tions Black Central Creative and Urban
Trendsetters Media The monies generated
for the Ohio Champions of Diversity
Awards go towards hosting the event and
ldquoStay In Ohiordquo with partial proceeds bene-
fiting the Ohio Conference NAACP and
other diverse non profit organizations
In order to continue to recognize celebrate
and honor Ohiorsquos leaders and corporations
we invite All Ohio communities and busi-
nesses to join us for the 5th Annual Ohio
Champions of Diversity Awards Luncheon
Career Fair amp Business Expo on September
23-24 2015 being held for the last time in
the Beautiful Aladdin Shrine Event amp Con-
ference Center before they close their doors
for good
For more information tickets vendor or
sponsorships contact Sharon S Gordon of
Urban Trendsetters Media at 888-885-5552
or email Sharonurbantrendsetterscom
Watch the Champions of Diversity Promo-
tional Video Online HERE
By Brenda D Spencer
WASHINGTON -- The US Small Busi-
ness Administration (SBA) will launch an
18 state road tour joined by 11 fellow fed-
eral agencies in the SBArsquos Small Business
Innovation Research (SBIR) and Small
Business Technology Transfer (STTR) pro-
grams
The SBIR Road Tour ldquoSeeding Americarsquos
Future Innovationsrdquo is a nationally focused
outreach initiative targeting advanced tech-
nology communities including women-
owned and minority-owned small business-
es in states that have underutilized funding
opportunities through these programs To-
day the agency is launching information on
the tour through wwwsbirgov and will also
launch a blog that will be active up through
the end of the tour in late August
ldquoThe SBA oversees Americarsquos largest seed
fund for small businesses in the STEM
fields The SBIR and the STTR programsmdash
allocates $25 billion a year to small inno-
vators By reserving a specific percentage
of federal RampD funds for smaller firms
Uncle Sam encourages domestic small busi-
nesses to engage in high-growth priorities
and build a strong national economy SBIR
recipients have created breakthroughs in
nanotechnology robotics mobile commu-
nications genetic therapies clean energy
and spacerdquo said Administrator Maria Con-
treras-Sweet
ldquoThe Presidentrsquos 2015 budget embodies the
Administrationrsquos ongoing commitment to
investments in job creation and economic
growth specifically through targeted in-
vestments in science technology and inno-
vation Through this tour we will educate
more small business innovators on how to
take advantage of these programs so that
their entrepreneurial spirit and our invest-
ment drives the next new big technological
breakthroughrdquo said Contreras-Sweet
SBA Promotes Innovation and Technology with National Road Tour
Continued on Page 17
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 15
National Society of Black Engineers amp American Society of Civil Engineers Join Forces to Develop and Retain Next-Gen African-American Engineers
Washington DC mdash The National Society
of Black Engineers the largest student-
governed engineering organization in the
country and the American Society of Civil
Engineers announced their renewed strate-
gic partnership in a ceremony on Feb 24 at
the National Academy of Sciencesrsquo Great
Hall in Washington DC The organiza-
tionsrsquo leaders signed a memorandum of
understanding (MOU) committing to com-
bine their resources and expertise to in-
crease the retention representation and de-
velopment of African-American civil engi-
neers in the US workforce
ldquoNSBE recognizes that it cannot fulfill its
mission without strategic partnerships
with the US engineering communityrdquo
said NSBE National Chairperson Sossena
Wood ldquoThis MOU with our first strategic
partner the American Society of Civil
Engineers is another major step toward
supporting our members building our
organizations growing the number of
underrepresented engineers and accom-
plishing much for the US engineering
professionrdquo
ldquoAs leading engineering professional so-
cieties ASCE and NSBE are uniquely
and strategically positioned to address the
US engineering workforce and innova-
tion challenges our nation facesrdquo said
ASCE President Robert D Stevens
PhD PE FASCE ldquoThis MOU repre-
sents the collaborative actions ASCE and
NSBE are undertaking to attract develop
and retain current and future black civil
engineersrdquo
According to the US Bureau of Labor Sta-
tistics in 2013 African-Americans repre-
sented 55 percent of the countryrsquos engi-
neering workforce and 54 percent of the
civil engineering workforce The statistics
also showed that African-Americans repre-
sented only 34 percent of college students
who earned a bachelorrsquos degree in civil
engineering and 33 percent of those earn-
ing a masterrsquos degree in the same discipline
Under the terms of the MOU NSBE and
ASCE will offer reciprocal memberships
co-sponsor frequent professional develop-
ment continuing education mentoring and
leadership development programming and
promote and support student and local
chapter collaborations The organizations
will also engage in large-scale efforts aimed
at promoting awareness and interest in engi-
neering careers such as an upcoming
IMAX film and educational project ndash
DreamBig (wwwdreambigfilmorg)
Strategic Partnership Leaders of the National Society of Black Engineers (NSBE) and the
American Society of Civil Engineers (ASCE) sign a memorandum of understanding before the
Charles Stark Draper Awards Dinner at the National Academy of Sciences in Washington DC
(left to right) ASCE Executive Director Thomas W Smith III ASCE President Robert D Ste-
vens NSBE National Chair Sossena Wood and NSBE Executive Director Karl W Reid
SBIR and STTR programs bring together
several federal agencies to promote innova-
tion and research around many different
areas of priority For example current
awards support the Administrationrsquos com-
mitment to Alzheimerrsquos disease and other
neuroscience priorities and Brain Research
through Advancing Innovative Neurotech-
nologies (BRAIN) Initiative
Each SBIR Road Tour stop will be hosted
by a local organization committed to sup-
porting technology-based entrepreneurship
and will provide attendees with a face-to-
face opportunity to talk directly to federal
agency program managers and decision
makers
The first series will take place the week of
March 23rd with stops in Louisville Ken-
tucky Nashville Tennessee Atlanta Geor-
gia and Columbia South Carolina The
next stops in the tour during the week of
April 27th are Long Beach Mississippi
Ruston Louisiana Oklahoma City Oklaho-
ma Wichita Kansas and Columbia Mis-
souri Additional tours will hit the north
central and northwest regions Small tech-
nology firms innovators scientists or re-
searchers seeking more information on the
SBIR Road Tour including a listing of all
states to be visited should go to
wwwsbirgov
The highly competitive SBIRSTTR pro-
grams provide the needed impetus for many
advanced technology firms to move from
ideation to commercialization and support
this nationrsquos innovation driven economy
Since the programsrsquo inception there have
been over 150000 awards totaling about
$40 billion that have helped this nationrsquos
innovators de-risk technology and keep the
nation competitive The SBIRSTTR pro-
grams have provided seed funding to com-
panies including Qualcomm iRobot Sy-
mantec and Genzyme
For more information about SBIRSTTR
programs please visit wwwsbirgov
SBIRSTTRmdashContinued from Page 16
RESOURCE SPOTLIGHT BDPA (Black Data Processing Associates) is a non-
profit organization of professionals working in or having interest in the Computer
Science and Information Technology Fields httpsbdpasite-ymcom
DIVERSITY TRENDS
16 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
Successful Sistarsquos To Seek For Business and Personal Success
Black women represent one of the wealthi-
est and most influential demographics on
the planet We are extremely goal-oriented
and career-driven and we are very entre-
preneurial We are more likely to start a
business be successful in business create
jobs and give back to our communities
Many women today are using the internet
as a way to stay connected through social
media network with professionals and start
a new business
During Womenrsquos History Month we wanted
to celebrate Black women who have decid-
ed to develop their careers by producing
online businesses conferences and expos as
well as women only membership sites that
empower and motivate other women by
helping them succeed in life family and
business
Developing a product producing a website
marketing the website and monetizing your
talent is only the beginning to succeeding
online Research the women events and
organizations represented and maybe you
will discover your passion create a new
avenue for wealth and become a Successful
Sista yourself
The goal of Dr Venus Opal Reese is to
teach purpose-driven high-achieving entre-
preneurial Black Women how to identify
monetize and leverage their worth by trans-
forming mindsets creating inspiring and
Rosettarsquos speeches and workshops are
inspiring interactive and informative
designed to help participants take imme-
diate action
Dr Venus Opal Reese
Defy Impossible Business Coach
wwwdefyimpossiblecom Rosetta Thurman
Happy Black Woman
wwwhappyblackwomancom
Sharvette Mitchell
Talk Radio amp Media Coach
wwwsharvettecom
The Sharvette Mitchell Radio Show
features various guests that include
celebrities artists authors small busi-
ness owners public speakers consult-
ants media personality and other influ-
ential people Our goal to motivate
excite and influence
Deborah Owens is hailed as thought leader
and advocate for remedying the wealth
disparities of women and minorities She is
the author of three books most recently
critically acclaimed A Purse of Your Own
An Easy Guide to Financial Security pub-
lished by Simon and Schuster
Deborah Owens
The Wealth Coach
wwwdeborahowenscom
Rachel Wilson Thibodeaux also known
as the SWAG Strategist amp Leverage
Your Brand Coach is Founder and CEO
of SWAG Strategy Solutions SWAG is
an acronym for Strategic Women
Achieve Growth SSS offers business
coaching professional speaking training
and development to women entrepre-
neurs ndash both current and aspiring entre-
preneurs along with sales professionals
Rachel Wilson Thibodeaux
SWAG Strategy Solutions
wwwswagstrategycom
Heal a Woman to Heal a Nation Inc
(HWHN) is a community based organi-
zation that promotes holistic wellness
for women and families through educa-
tion physical and mental health eco-
nomic and self empowerment
Mothyna James-Brightful
Heal a Woman to Heal a Nation
Conference
wwwhwhnorg
Small Business amp Women Empowerment
Coaches
Gina McCualey
Blogging While Brown Conference
wwwbloggingwhilebrowncom
Powerful Events
Blogging While Brown is more than a con-
ference it is a community - an incubator of
creativity collaboration and sustainability
for emerging leaders in digital media and
social change
By Sharon S Gordon
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 17
Ms Ingrid Saunders Jones is the Senior Vice President of
Global Community Connections for The Coca-Cola Com-
pany and Chair The Coca-Cola Foundation (Atlanta GA)
As the leader of Coca-Colarsquos philanthropy efforts the
company has contributed more than $460 million to sup-
port sustainable community initiatives including the His-
panic Scholarship Fund United Negro College Fund
(UNCF) Catalyst the Critical Difference for Women pro-
gram at Ohio State University the International Costal
Clean-up Boys and Girls Clubs of America the National
Council of Negro Women and the World Wildlife Fund to
name a few The Foundation also funds The Coca-Cola
First Generation Scholarship Program for first generation
college students Ms Jones also serves on the boards of
The Coca-Cola Africa Foundation and The Coca-Cola
Scholars Foundation
Extraordinary educator and political leader Mary McLeod
Bethune (1875-1955) founded NCNW in 1935 and envi-
sioned it to be an organization of organizations that would represent the national and in-
ternational concerns of Black women It would also give Black women the opportunity to
realize their goals for social justice and human rights through united constructive action
Today the National Council of Negro Women Inc (NCNW) is a council of 39 affiliated
national African American womens organizations and over 240 sections - connecting near-
ly 4 million women worldwide
National Council of Negro
Women
Ms Ingrid Saunders Jones
Chair wwwncnworg
Successful Sistarsquos To Seek for Business and Personal Success
Lucinda Cross
Activate Conference
wwwactivateconferencecom
Doreen Rainey
Get Radical Conference
wwwgetradicalconferencecom
Jessica Ann Mitchell
Blogger Week
wwwbloggerweekcom
Camika Smith
The BOSS Network
wwwthebossnetworkorg
A dynamic seasoned and no-nonsense
personal and business coach she is the
Founder of the RADICAL Success Insti-
tute and Vice President Operations
Transformation Division in the Steve Har-
vey World Group Focused on showing
people how to take their goals and make
them a reality shersquos built her career
around teaching and training individuals
entrepreneurs and executives on systems
and methods to accelerate success
The Art of Activation is a life changer and
will give you key tactics and strategies to
run in hot pursuit towards your personal
professional and global purpose Founder of
the popular Activate Conference Held
annually Activate presents a series of in-
formative events with the purpose of
ldquoactivatingrdquo the power inside of women
Blogger Weektrade 2015 is a multicultural
festival of bloggers journalists and
social media mavens hosted by Black
Bloggers Connect
As a collective The BOSS Net-
work supports women in their journey to
become independent and successful in
their endeavors utilizing network-
ing Working towards one simple
goal BOSSreg is ldquoBringing Out Successful
Sistersrdquo to build relationships and net-
works to structure a foundation where
women feel supported in their holistic
lives
LaShanda Henry has been developing
websites for over 10 years She owns over
15 web properties and is most passionate
about two things creating positive web-
sites for people of color and helping wom-
en entrepreneurs learn how to build suc-
cessful businesses online
Ms Henry graduated Columbia University
and received her bachelorrsquos degree in
Computer Science in 2002
ldquoMy lifersquos mission is to motivate inform
inspire connect With my mother in mind
I do what I do for parents looking to better
their childrenrsquos lives and for women striv-
ing to live their dreams I love to share
information and build communities online
Itrsquos what I do and who I amrdquo
Some of LaShandarsquos most popular websites include bull Multiple Shades of You Online (an African American Web Portal)
bull BBWO ndash Social Network for Women Entrepreneurs
bull SistaSense Money and Marketing blog
LaShanda Henry
Founder of Black Business Women
Online
Wwwmybbocom
National Organization Online Entrepreneur Success
18 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
BUSINESS TRENDS
Leading the Way ndash Women Leaders Matter
When it comes to successfully running a
business and managing employees women
clearly lead the way ndash Women Leaders
Matter A recent survey conducted by the
Pew Research Center found that most
Americans see women as stronger than or
equal to men when it comes to key leader-
ship traits From being honest and treating
employees fairly to mentoring staff women
executives and managers come out ahead
Thatrsquos great news because recognition of
the many attributes women bring to leader-
ship roles further reinforce the positive im-
pact women have in todayrsquos business world
Add to this the fact that according to new
research from Expert Market the number of
women-owned businesses has nearly dou-
bled in the last 20 years itrsquos easy to see
how women leaders are leading the way
Here are more reasons why women leaders
matter
Shake It Up
Letrsquos face it women leaders shake things
up Men have inhabited corner offices and
board rooms ndash not to mention seats in Con-
gress ndash far too long Having more women in
leadership roles in business as well as a
stronger presence in local and national poli-
tics helps maintain the balance and keeps
the playing fields even
Create Awareness
As women executives take on more and
more significant roles in business it helps
create an awareness of the value profession-
al women bring to a company Whenever
we read about the successes of a top CEO
such as Yahoo Incrsquos Marissa Meyer or
cheer on a woman who has left another
crack in the proverbial glass ceiling we feel
empowered and impassioned to continually
strive for our own professional goals
Encourage Workplace Diversity
As part of a diverse group women business
owners managers and executives are aware
of the many roadblocks they may encounter
on the way to success For those reasons
women leaders are in the perfect position to
pave the way for others by fostering diver-
sity in their companies And although a
recent study found that women bosses are
often penalized for hiring and promoting
other women and minorities we must con-
tinue to move forward ldquoContinue to recruit
diverse talent to meet diversity quotas and
build an environment of color creativity
and culturerdquo says Star Jones President
ldquoMake workplace diversity and inclusion a
corporate priorityrdquo
Inspire the Next Generation
Perhaps the most important reason why
women leaders matter more than ever is the
excitement they ignite in the next genera-
tion of young women Having role models
You do this of course through network-
ing If you want to network with important
people you have to know where they are
and get yourself therehellip
Here are a few ways to do that
Power network within traditional chan-
nels Go to your companyrsquos events
when you get priceless face time with
higher-ups In addition build your net-
work upon the classic infrastructures of
family friends your college alumni
group and professional associations
Join a networking group Find one
whose members span every industry
that will give you a broad understand-
ing of other businesses and exposure to
new clients
Connect with everyone That means
networking up down and sideways
Donrsquot think that to make the CEO chair
by age forty-five you should only in-
teract with managers VPs and trus-
tees Get to know the folks in the mail-
room and the coffee shop janitors the
newsstand operator security officersndash
you never know who might offer a
golden nugget of information that be-
comes your jackpot
Find lsquoem Research where your dream
team members work out get coffee
and eat lunch I am not advocating that
you become a stalker as that would
defeat your purposehellip if you become a
friendly face in your potential dream
team memberrsquos kickboxing class and
then ease into chit-chat and get to know
them slowly you can
ultimately introduce
yourself as a business
owner and propose that
they consider joining
your innovative ven-
ture
Bottom Line Trust
that the law of attrac-
tion will deliver the right people to you with
the best chemistry fit and timing And you
will magically click with your team to live
your dream
Be Where Important People Are
Darnell Smith is the
FounderCEO of Busi-
ness in the Black a online
media and marketing
company based in Dallas
Texas http
businessintheblackcom
Joining a networking
group and attending
annual business net-
working conferences
are a great way to
connect with like-
minded business pro-
fessionals
NAPW defines success as owning your
own power As the largest most-
recognized networking organization of pro-
fessional women in the country spanning
virtually every industry and profession the
National Association of Professional Wom-
en (NAPW) is a powerfully vibrant net-
working community with over 600000
members and nearly 300 Local Chapters
NAPW members have diverse backgrounds
beliefs perspectives and lifestyles with one
common bond - their ability to succeed -
See more at httpwwwnapwcom
By Star Jones Esquire President of National Association of Professional Women
Star Jones Esq
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 19
TECH TRENDS
GET YOUR SITE STATS CALL UTS AT 888-885-5552
Changes In Technology Can Present Opportunity For Small And Midsize Businesses
(NAPSI)mdashThanks to new technology itrsquos
an exciting time for small and midsize busi-
nesses Thatrsquos because many are finding
that increased access to new technologymdash
such as cloud and mobile solutionsmdashcan
provide access to services that were never
within their reach before helping them
grow and be more productive
They are also finding that using old or out-
dated technology can hinder a companyrsquos
ability to do business in a number of
waysmdashfrom security risks and compliance
issues to not being able to implement even
modest changes or updates in software all
of which can significantly hamper a compa-
nyrsquos ability to be successful and competi-
tive
A Shift In Technology
The beginning of one era in technology
often means the end or phasing out of an-
other For example to accommodate the
shift toward modern technology used by a
growing number of small and midsize busi-
nesses Microsoft will end support for Win-
dows Server 2003 on July 14 2015
This means that security patches and up-
dates will no longer
be available after
this period resulting
in a less stable and
less secure techno-
logical infrastructure
if no action is taken
However the good news is that a variety of
easy-to-integrate options are available for
those ready to upgrade including Microsoft
Azure the companyrsquos cloud platform
Cloud solutions such as Azure are designed
to provide small and midsize businesses
with the ability to scale up or down to take
advantage of opportunities or cut costs all
based on their needs
Numerous Benefits
Many small and midsize businesses report
that moving to a cloud platform like Azure
provides a range of benefitsmdashincluding
increased backup capacity enhanced disas-
ter recovery capabilities consistent compli-
ance with regulatory demands and access to
the most modern applications These bene-
fits can help small and midsize businesses
move faster
reduce costs
and ulti-
mately be
more produc-
tive
bull Backup Todayrsquos businesses generate
more data than ever before The cloud of-
fers reliable and economical backup for
data for businesses of any size and it even
automatically replicates data to help guard
against unexpected hardware failures
bull Disaster recovery Backup is a great so-
lution to protect your business from data
deletion and corruptionmdashbut it isnrsquot the
only important factor when it comes to data
Disaster recovery with Azure means your
companyrsquos data and applications will be
replicated in the cloud and accessible at any
time should anything happen to your physi-
cal location
bull Compliance With data security comes
legal and regulatory requirements With
cloud platforms like Azure your security
software will be continually updated mak-
ing it easy for your business to ensure it
remains compliant with unique industry
requirements
bull Modern applications The cloud pro-
vides the infrastructure platform and cus-
tom-made solutions in one place rather
than having to cobble solutions together
piece by piece This helps make it possible
for small or mid-size companies to spend
less time troubleshooting IT issues and
more time on activities that will drive the
business forward
Now is the time to plan your transitionmdash
and Microsoft is here to help For more
information please visit
wwwmicrosoftcomen-usserver-cloud
productswindows-server-2003 To find a
Microsoft partner in your area to assist in
your cloud transition visit
wwwpinpointmicrosoftcom
By embracing more modern up-to-date
technologies small and midsize business-
es are able to innovate in a way that al-
lows them to outpace the competition
WBC OHIO Announcement DreamBuilder
The Womens Business Center is now offering an online interactive Business Plan
DreamBuilder is a unique multi-leveled business skills training program created to help women build their dream of starting or growing their own business The 12 courses teach the basics of starting and growing a business including topics such
Rewards and Challenges of Being an Entrepreneur
Developing Your Business Idea
Who is Your Customer
Who is Your Competitor
Marketing Strategy
The significance of Branding
Pricing and so much more Upon completion you will have an edita-ble business plan Through our online tool you will become a part of the WBC DreamBuilder community You can communicate with other participants through discussion boards and messaging options In addition you will find various sample business forms and useful templates for your business Register at httpwwwdreambuilderorgwbcohio Contact us for further information (614) 732-0981
Empowering women entrepreneurs with the resources and tools to create strong sustainable business
20 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
REAL ESTATE TRENDS
HOME amp STYLE TRENDS
Five Quick Ways To Upgrade Your Home For Resale
(NAPSI)mdashWhether yoursquore considering
cashing in on your equity downsizing trad-
ing up moving for a change of scenery or
relocating for better prospects a few smart
investments and improvements can help
your home stand out from the competition
so you get top dol-
lar Even if yoursquore
not planning on
moving anytime
soon these strate-
gies can maximize
your homersquos value
and increase its
marketability
bull Sprucing up the
exterior If you
think yoursquoll have a
few years before
you move work on
your landscaping
now to give plants
time to mature
Look for easy-care
perennials such as hostas which multiply
on their own If you have less time you can
still achieve a quick makeover by power
washing paths and siding painting or up-
grading your front door and keeping the
lawn watered and weeded
bull Removing eyesores inside Some minor
adjustments can help buyers recognize
whatrsquos great about your home Swap out-
dated fixtures remove wallpaper and give
everything a deep clean Replacements
donrsquot have to be top of the line they just
need to eliminate hang-ups for potential
buyers
bull Improving the kitchenmdashto a point You
probably wonrsquot recoup the cost of a full
kitchen renovation but smaller projects such
as upgrading appliances and painting or
refinishing cabinets can modernize the
space
bull Refreshing rooms with neutral paint This is a time-honored tip for a reason
While seeing your favorite bold hues on the
walls makes you happy potential buyers
may not agree A fresh coat of neutral paint
can help them envision their own belong-
ings in the space
bull Focusing on energy efficiency The right
energy-smart upgrades can assure buyers
theyrsquore seeing an efficient home where util-
ity bills can be minimized Adding insula-
tion to the attic and walls can make a dra-
matic improvement in many homes Con-
sider the windows as well Adding a heat-
rejecting window film such as 3M Sun
Control Window Film can reduce cooling
costs and typically does not change the win-
dowsrsquo appearance Since the window film
can reject up to 99 percent of UV rays it
can protect the investment you made in
your hardwood floors rugs window treat-
ments furniture and artwork
Learn More
For further facts visit www3Mcom
homeimprovement
(NAPSI)mdashThere could be good news for
many households The garage can be so
much more than a storage room where you
hide your kidrsquos soccer cleats lawn mower
and old yearbooks With these five tips you
can make it as organized functional and
aesthetically pleasing as any room in your
house
1 For many the garage is the pri-
mary entry and exit point to the
home but it can also serve as a
terrific storage space for emergen-
cy supplies Check to make sure
your home emergency kit is up to
codemdashreplace batteries in flash-
lights and replenish your canned
food and medical supplies You
may not need them every day of
the year but itrsquos better to be safe
than sorry Also ensure that you
have backup power sources availa-
ble in the event of an outagemdasha
home generator and backup battery for your
garage door opener are proven solutions
that will help maintain accessibility and
functionality for your family no matter the
circumstance
2 While reorganizing take some time to
check your garage door Test the alignment
by disconnecting the door from the opener
once itrsquos disconnected you should be able
to lift the door easily with one hand If the
door is stuck or difficult to lift you should
call an authorized dealer for an inspection
Also be mindfulmdashif your garage door
opener was installed prior to 1993 itrsquos
probably time to have it replaced as it may
not be equipped with the latest safety fea-
tures such as photo eyes
3 When cleaning the garage homeowners
tend to think of horizontal spacemdashclearing
out boxes on the floor moving gardening
equipment and power tools over to the
sidemdashbut freeing up vertical space can be
just as important Instead of piling contain-
ers on the floor think about installing wall
shelves to maximize space If you want to
clear up additional overhead for a larger
car a hanger for bikes or other large pieces
of sporting equipment consider replacing
your overhead garage door opener
4 Yoursquove organized and upgraded your
garage but yoursquore not done yetmdashyou need
to be sure your garage is a safe place for
friends family and pets Store flammable
propane tanks outdoors and invest in a 5- or
10-pound fire extinguisher in case of emer-
gencies Lock up any other dangerous
chemicals
5 A good cleaning ultimately helps in-
crease convenience and peace of mind and
that premise can extend beyond organiza-
tional tips
Creating a clean functional space will pro-
vide the peace of mind you want and de-
serve You can turn your home into an or-
ganized retreat and your garage into a func-
tional space-saving area you can enjoy year
after year
Spring Cleaning 101 Find Extra Funds and Freedom By Decluttering Your Garage
How a few quick touch-ups can create added value to your
home
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 21
TRENDY PALETTE
(NAPSI)mdashSo many people are grilling out-
doors year-roundmdasheven when temperatures
dip below freezingmdashthat Weber Grills the
company that launched the grilling revolu-
tion more than 60 years ago has released its
top tips for hearty grillers who simply
wonrsquot give up the distinctive flavors that
only an outdoor grill can deliver
ldquoMore than half of grill owners grill year-
roundmdashand 35 percent grill when the
temperature drops below freezingrdquo
said Kim Lefko Executive Vice Pres-
ident AMERICAS Weber-Stephen
Products LLC ldquoOur annual Weber
GrillWatch Survey reveals the top
reason people brave the cold is be-
cause they feel everything tastes better
grilled They also tell us itrsquos because
they see grilling as an adventure itrsquos
lsquome timersquo and itrsquos lsquofootball seasonrsquordquo
Whether grilling for one or two or to
add some flair to your next party be sure to
bundle up on your way to the grill and arm
yourself with these essential tips from We-
ber
bull Plan on adding five to 10 minutes to the
normal time it takes to preheat your grill in
the warmer months
bull Even when itrsquos cold outside never grill in
an enclosed space that can trap deadly car-
bon monoxide such as inside a garage or
under an overhang
bull If yoursquore lookinrsquo you ainrsquot cookinrsquo Resist
the urge to lift the lid Repeatedly opening
the grill will let precious heat escape ulti-
mately increasing your grilling time
bull Use a thermometer to measure the internal
temperature of foods for delicious results
every time
bull Have backup fuelmdashcharcoal and pro-
panemdashon hand in the winter as the grill will
typically require more fuel than during the
warmer months
bull Grill what you know Cold weather is the
time to stick with the tried-and-true recipes
you know by heart to maximize efficiency
at the grill
bull Position gas grills so the wind is perpen-
dicular to the gas flow and not blowing the
flame down the burner tubes
bull Keep your grill covered to protect it from
the elements
bull Snow gloves are not barbecue gloves
Make sure you have on heat-resistant
gloves when operating your grill
For additional cold weather grilling tips
visit wwwwebercomweber-nationblog
how-to-grill-in-the-winter
Essential Tips For Year-Round Grilling
888-885-5552 inforbantrendsetterscom
URBAN TRENDSETTERS INTRODUCES
NEW APPS FOR RESTAURANTS amp MORE
22 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
HEALTH AND WELLNESS
by Bruce Johnson
heart attack survivor and news reporter-
anchor
(NAPSM)mdashldquoForty-two-year-old black
male probable heart attackrdquo To this day
the paramedicsrsquo words as they rushed me to
a Washington DC hospital ring in my
ears
It began as a normal Thursday cover-
ing news as a street reporter in the
toughest part of our nationrsquos capital
When the severe pain in my chest
began I tore open the top buttons of
my dress shirt and loosened my tie to
no avail After a few failed attempts
to shake off the pain I was rushed by
ambulance to the local hospital
As I was rolled into the emergency
room my shirt was cut off an IV
needle was stuck in my arm and
monitoring leads were stuck to my
chest I was given medication to dis-
solve any blood clots and restart
blood flow to my heart An electrocardio-
gram showed that I had had a type of heart
attack called ldquothe widow makerrdquo An artery
was abruptly and completely blocked Fifty
percent of patients who have this type of
heart attack die before they get to the hospi-
tal
My cardiologist was concerned I was
young to be having a heart attack and was
outwardly in good health
Two years before my heart attack with a lot
of help I had quit smoking and eliminated
all alcoholic drinks However my job as a
reporter for a top news station was inherent-
ly stressful I often grabbed fast food as I
tried to balance professional responsibilities
with family time It had all caught up with
me
Later that night my chest pain came back
and I was flown to another hospital where
an emergency angioplasty was performed to
widen the obstructed artery
I was in intensive care for several days be-
fore starting inpatient cardiac rehab Within
2 weeks I was walking and ready to go
home I continued my supervised cardiac
rehab as an outpatient for another 6 weeks
Determined to learn why I had my heart
attack and what I could do to prevent anoth-
er one I relied on what I did best research
and investigation I asked my family about
our history of cardiovascular disease I read
articles and listened intently when the nurs-
es and doctors explained about my blood
pressure pulse weight and medications I
worked with a nutritionist who told me that
if I ate mostly fresh fruits and vegetables
broiled fish and chicken and lower-fat
foods I could occasionally enjoy spare ribs
at family get-togethers
I had always been athletic before my heart
attack but I knew I needed an activity that
Hey Man Itrsquos Time We Have A Heart-to-Heart
Continued on Page 23
Bruce at work amp play
after surviving heart
attack
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 23
DIET FREE LIFE PROUD SPONSORS OF THE NEW UTS
FITS amp TRENDY MAGAZINE gave me control of my heart speed I start-
ed by running on a treadmill and then
moved my runs outside I listened to my
body but wasnrsquot afraid to push myself
I saw my doctors regularly to make sure
my heart was functioning at its best My
health care team was stunned by my recov-
ery often calling me a miracle which felt
great But not as good as knowing I was
living healthy tracking and controlling my
blood pressure and taking care of myself
Despite my progress I needed to prove to
myself that I was healthy Since running
had be come my passion I entered the
Marine Corps Marathon With clearance
from my doctor on October 22 2000mdash
eight years after my heart attackmdashI ran
262 miles When I crossed the finish line
I knew my heart attack hadnrsquot defeated or
defined me
I know I was spared My story could have
turned out differently and I am grateful for
this gift of life But do you know what
This could be you Heart disease remains
the leading cause of death in America
If you learn anything from my story I
hope itrsquos that YOU have to take care of
yourself and your heart No one else can
do it for you During American Heart
Month and all through the year make
your heart a priority Know your blood
pressure and keep it in control Donrsquot
smoke Eat less fatty salty and greasy
food and more fruits and vegetables Make
an appointment with your doctor Free
resources and information are available
from Million Hearts at
http1usagov1AU65x6 Take it from
me taking action today could save your
life tomorrow
HeartmdashContinued From Page 22
24 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
BEAUTY AND FASHION TRENDS
Inspiring Beauty 50 Years of Ebony Fashion Fair
The first-ever exhibition on the Ebony
Fashion Fair Inspiring Beauty explores the
50-year history of the charity fashion spec-
tacle that redefined the concepts of beauty
style and empowerment for African Ameri-
cans by examining the history of the show
and its director and producer Eunice W
Johnson
Inspiring Beauty showcases nearly 100 ob-
jects including ensembles and accessories
displayed on fully stylized mannequins to
recreate the runway experience as well as
archival photographs video and Johnsonrsquos
personal effects to tell the full story of these
unparalleled events At the center of this
dynamic show are the stunning gowns
feathered coats and statement designs seen
in the 40 garments selected from a collec-
tion of thousands Johnson amassed in five
decades
Works by designers including Stephen
Burrows Christian Dior Christian La-
croix Bob Mackie Missoni Jean Patou and Sarli illustrate themes of vision inno-
vation and power as exemplified by John-
sonrsquos entrepreneurial spirit flair for fash-
ion and philanthropic goals as co-founder
of Johnson Publishing Company publisher
of Ebony and Jet magazines
Exhibition highlights include garments
from fashion greats such as Valentino
Pierre Cardin and Alexander McQueen
for Givenchy before they reached world-
renowned status An Yves Saint Laurent
lsquoPicassorsquo cocktail dress Nina Ricci even-
ing ensemble of a shirred jumpsuit and ruf-
fle coat Karl Lagerfeld for Chloeacute beaded
gown Vivienne Westwood animal print
evening gown and Emanuel Ungaro two
piece bridal gown are examples of the spec-
tacular trends of fashion and attitude of
style
Developed by the Chicago History Museum
in cooperation with Johnson Publishing
Company Inspiring Beauty offers an un-
precedented multisensory experience to
visitors who have never attended an Ebony
Fashion Fair as well as reconnects those
who experienced it first-hand
TOUR SCHEDULE Museum of Design Atlanta GA
October 18 2014 ndash January 4 2015
Milwaukee Art Museum WI
February 5 2015 ndash May 3 2015
Minnesota History Center St Paul MN
May 22 2015 ndash August 16 2015
Charles H Wright Museum of African
American HIstory Detroit MI
September 18 2015 ndash January 3 2016
Memorial Art Gallery of the University
of Rochester NY
January 30 2016 ndash April 24 2016
Bellevue Arts Museum WA
May 20 2016 ndash August 12 2016
The George Washington University Mu-
seum and The Textile Museum Wash-
ington DC February 10 2017 ndash June 4 2017
Eunice Johnson at work 1970 Photo
courtesy of Johnson Publishing Compa-
Eunice Johnson with designer Yves
Saint Laurent 1972 Photo courtesy of
Johnson Publishing Company LLC
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 25
ldquoMaking pretty faces is my specialty
Sara King
Professional Makeup Artist
614-900-1033 wwwstyleseatcomsarakingbeauty
Special
Events
Free-Lance
Make-Up Parties
BEAUTY amp FASHION TRENDS
Available at DrsquoAndrearsquos Hair Studio
DrsquoAndrea Brown Master Designer
2151 E Dublin Granville Road Suite F
Columbus OH 43229 P 614-636-2298
5 STAR HAIR MAYVEENCOM
Natural Straight
Deep Wave
Curly Wave
Loose Wave
FREE BUSINESS OPPORTUNITY
CALL TODAY
If yoursquore like me yoursquove got a random col-
lection of carrier and essential oils some-
where in your beauty arsenal If yoursquore like
me said random collection of essential and
carrier oils is mostly just sitting there col-
lecting dust and taking up space on your
shelves Many of us aspire to be gung-ho
DIY mixtresses in our down time but life
doesnrsquot always have that in store for us In
fact sometimes we buy products we donrsquot
need and make aspirational plans that wersquore
going to learn how to use them That
doesnrsquot always happen Irsquom here to help
you sift through the clutter
First things first ndash let me introduce you to a
recipe book you should check out ndash Natural
Beauty Alchemy Make Your Own Organic
Cleansers Creams Shampoos Serums
Balms and More Itrsquos written by fabulously
named licensed pharmacist and expert
healthcare professional Fifi M Maacaron
and features more than 100 easy to follow
recipes for skin and body IMO itrsquos pret-
ty light on hair recipes but it offers helpful
and simple recipes for bellas who want to
make their own toner or serum or even per-
fumes from essential oils With permission
from the publisher I got access to a few
exclusive recipes ndash you gotta get the book
for the rest I specifically requested the
breakdown for the ldquo3-in-1 Lazy Blendrdquo ndash
you KNOW I love a good multi-use prod-
uct A DIY multi-use product SOLD
Herersquos the breakdown courtesy of The
Countryman Press
3-in-1 Lazy Blend ndash Makeup Remov-
er Toner amp Night Oil
What could be better than a makeup remov-
er that is also a toner and an anti-aging
night oil all in one bottle This formula
softens the skin and nourishes it While the
composition of jojoba oil is very close to
that of the skinrsquos own lipids and it doesnrsquot
clog pores wheat germ oil is rich in vita-
mins and minerals that prevent aging
Chamomile tea and rose water are extreme-
ly skin friendly and help alongside glycer-
in balance moisture levels Keep this oil-
water mix handy especially when you have
little time and energy left at the end of the
day
INGREDIENTS 2 ounces (60 ml) rose water
1 tablespoon almond oil
1 tablespoon jojoba oil
1 tablespoon wheat germ
1 ounce (30 ml) chamomile tea (at room
temperature)
1 teaspoon glycerin
5 drops vitamin E oil
Note You can substitute witch hazel for
rose water in case of oily skin
INSTRUCTIONS 1 Mix the above ingredients adding one at
a time Shake well and then transfer to a
spray bottle
2 Shake vigorously to disperse oil droplets
before spraying onto a cotton disc or ball
Wipe the face and neck repeating if neces-
sary to remove makeup completely
3 You do not need to rinse or follow with a
toner or night oil because this formula does
it all
4 Store the bottle in a cool place away from
sunlight and heat
Try This DIY Beauty Recipe ndash the 3-in-1 Makeup Remover Toner amp Night Oil
By Patrice Grell Yursik
Founder Afrobellacom
26 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
ARTS AND ENTERTAINMENT
NEW YORK NY and UNIVERSAL CITY Calif ndash The biggest names in en-tertainment will bring the music of the iHeartRadio app to life on Sunday March 29 for the second edition of the iHeartRadio Music Awards hosted by Oscar and Grammy award winning actor and musician Jamie Foxx The event will air live on NBC from 8-11 pm ETPT from the historic Shrine Auditorium in Los Angeles and will be broadcast sim-ultaneously on iHeartMedia stations na-tionwide and across the iHeartRadio
digital music platform
The three hour telecast will truly reflect Americarsquos favorite music and will show-case the yearrsquos most popular artists and songs determined by the iHeartRadio Chart and fan voting through iHeartRa-dio stations nationwide The evening will include performances by Rihanna Iggy Azalea Sam Smith Madonna Ja-son Aldean Jamie Foxx Meghan Trai-nor Jason Derulo Jennifer Hudson Kelly Clarkson Snoop Dogg Nate Ruess Alesso and Florida Georgia Line
along with appearances from Taylor Swift and more This yearrsquos iHeartRa-dio Music Awards will also feature un-
expected collaborations from some of
the top names in music
ldquoThis is the night we celebrate the big-gest songs and artists we played for fans on our iHeartRadio stations across America and on the iHeartRadio app over the past year along with a look at whats coming in 2015rdquo said John Sykes President of Entertainment En-terprises for iHeartMedia Inc ldquoAnd who better to host than both a Grammy win-ning musician and Oscar winning per-former Jamie Foxx This is going to be an amazing star packed Sunday night of
music on NBC
ldquoIrsquom so excited that Jamie Foxx is taking the reins at this yearrsquos iHeart awards He is the perfect choice to lead this extraordinary night of music and celebrity artists said Paul Telegdy President Alternative and Late Night
Programming NBC Entertainment
2014 was such an incredible year for so many artists across different genres so
its great to see them get the recognition they deserve said Tom Poleman Pres-ident of National Programming Platforms for iHeartMedia Whether theyre new to the scene or industry veterans each artists journey is exciting to follow from their first radio spin to their first
iHeartRadio Music Award nomination
The iHeartRadio Music Awards is the night in music where the indus-tryrsquos top artists get to shine in a relaxed and fun atmosphere and celebrate their own achievements as well as those of their peersrdquo said Ian Stewart President of Done +
Dusted Inc
Category finalists for the iHeartRa-dio Music Awards were announced on February 4 with 2014 iHeartRa-dio Innovator Award winner Pharrell Williams making a special appear-ance on NBCrsquos TODAY show to
reveal this yearrsquos Artist of the Year nomi-nees Social voting through iHeartRadio stations nationwide for the Best Lyrics Best Fan Army and Renegade catego-ries will run through Friday March 20 Category finalists (by alphabetical order) are
JAMIE FOXX TO HOST IHEARTRADIO MUSIC AWARDS LIVE ON NBC Sunday March 29 (8-11 PM ETPT)
Rihanna Iggy Azalea Sam Smith Taylor Swift Madonna Jason Aldean Jamie Foxx Meghan Trainor Jason Derulo Jennifer Hud-son Kelly Clarkson Snoop Dogg Nate Ruess Alesso and Florida Georgia Line
Continued on Page 27
Jamie Foxx
Rihanna
Snoop Dogg
Jennifer Hudson
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 27
EVENTS
The Urban Trendsetters List of 2015 Media Sponsorship is GROWING NATIONALLY amp FAST
Events Include but NOT limited to
Whorsquos Who Publishing Book Unveiling Receptions for Atlanta GA other city announcements soon
The African American Male Wellness Walk Atlanta Detroit Washington DC Niagara Falls
2015 Champions of Diversity and Career town Network Career Fair-Columbus OH and Atlanta GA
The African American Film Festival-New York City
FOR MORE INFORMATION ON ADVERTISING SPONSORSHIP OR VENDOR OPPORTUNITIES LOG ONTO WWWURBANTRENDSETTERSCOM EVENTS
CALL Mykayla Bryant or Sharon S Gordon at 888-885-5552
EMAIL mykaylaurbantrendsetterescom or Sharonurbantrendsetterscom
Artist of the Year
Ariana Grande
Iggy Azalea
Luke Bryan
Sam Smith
Taylor Swift Song of the Year
All About That Bass - Meghan Trainor
All of Me - John Legend
Happy - Pharrell Williams
Shake It Off - Taylor Swift
Stay With Me - Sam Smith Best Collaboration
Bang Bang - Jessie J + Ariana Grande + Nicki Minaj
Dark Horse - Katy Perry featuring Juicy J
Fancy - Iggy Azalea featuring Charli XCX
Problem - Ariana Grande featuring Iggy Azalea
Talk Dirty - Jason Derulo featuring 2 Chainz
Best New Artist
Bastille
Cole Swindell
Iggy Azalea
Meghan Trainor
Sam Smith Country Song of the Year
Bartender - Lady Antebellum
Burnin It Down - Jason Aldean
Dirt - Florida Georgia Line
Give Me Back My Hometown - Eric Church
Play It Again - Luke Bryan Hip HopRampB Song of the Year
Dont Tell Em - Jeremih featuring YG
Drunk in Love - Beyonceacute featuring Jay Z
Flawless - Beyonceacute
Loyal - Chris Brown featuring Lil Wayne and Tyga
New Flame - Chris Brown featur-ing Usher and Rick Ross
Dance Song of the Year
Animals - Martin Garrix
Blame - Calvin Harris featuring John Newman
La La La - Naughty Boy featuring Sam Smith
Summer - Calvin Harris
Waves - Mr Probz
Alternative Rock Song of the Year
Come With Me Now - KONGOS
Do I Wanna Know - Arctic Mon-keys
Fever - The Black Keys
Something From Nothing - Foo Fighters
Take Me to Church - Hozier Best Lyrics
All of Me - John Legend
Blank Space - Taylor Swift
Counting Stars - OneRepublic
Habits (Stay High) - Tove Lo
Stay With Me - Sam Smith
Thinking Out Loud - Ed Sheeran
Best Fan Army
5SOSFAM - 5 Seconds of Summer
Arianators - Ariana Grande
Bey Hive - Beyonceacute
Team Breezy - Chris Brown
Sheerios - Ed Sheeran
Church Choir - Eric Church
Directioners - One Direction
Selenators - Selena Gomez
Mendes Army - Shawn Mendes
Swifties - Taylor Swift Renegade Award presented by the All New 2015 Jeep Renegade
Brantley Gilbert
Charli XCX
Hozier
Iggy Azalea
Meghan Trainor
This year the iHeartRadio Music Awards is partnering with the Jeep brand to pre-sent the first-ever ldquoRenegade Awardrdquo The ldquoRenegade Awardrdquo celebrates emerging standout artists who have bro-ken boundaries while staying true to themselves These artists defy conven-tion to create new musical lanes that are distinctly their own They are authentic and passionate with the talent to stretch the limits and do something extraordi-
nary
The iHeartRadio Music Awards will be executive produced by John Sykes Tom Poleman and Liz Kelly of iHeartMedia along with Ian Stewart and Hamish Hamilton of Done and Dusted Inc who will also produce the show for NBC Stu-
dios Hamilton will also direct
Proud partners of this yearrsquos events in-clude the All New 2015 Jeep Renegade
and Taco Bellreg
For breaking news and exclusive iHeartRadio Music Awards content visit iHeartRadiocomawards or follow the social buzz on Twitter Facebook Insta-
gram and Google +
IHeart - Continued From Page 25
ARTS AND ENTERTAINMENT
28 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
TRAVEL TRENDS
FOR VENDOR AND SPONSORSHIP INFORMATION CONTACT SHARON S GORDON 888-885-5552
(NAPSI)mdashFor those looking to take an
upscale road trip but who want to get the
most for their money there are several tips
and tricks to keep in mind when planning a
getaway
Time Your Trip-If your dates are flexible
try traveling to your selected destination
during its off-season Hotels often drop
their rates to attract business when crowds
thin out and you can score a great deal
while avoiding a tourist rush Try a moun-
tain destination before ski season is in full
swing or a famous site such as the Grand
Canyon on a weekday during the school
year
Take Advantage of Luxury Partnerships-
Luxury brands often partner to provide their
customers with added value To take your
road trip up a notch from the moment you
pull out of your driveway a special edition
Crafted Line of vehicles from Lexus comes
equipped with a beautiful two-piece set of
tailor-made Tumi luggage The Lexus
Crafted Line features an Ultra White exteri-
or with Obsidian door handles side mirrors
and grille Eye-catching seats contrast
stitching headrests and door panels are
either two-tone BlackScarlet or Black
Cabernet Models include IS 250 F SPORT
LS 460 F SPORT and GS 350 F SPORT in
RWD and AWD RX 350 AWD F SPORT
and ES 350
The limited edition Tumi duffel bag set was
specifically designed to match the vehicles
for grille-to-trunk coordination Lexus own-
ers can find additional pieces of this origi-
nal luggage set and other exclusive offers at
LexusDriverscom A Meguiarrsquos New Car
Care Kit is also included as another extra
bonus for Crafted Line owners
Search for Package Deals-Regardless of
when you travel try to look for a hotel of-
fering a package deal to capitalize on your
travel investment Many upscale hotels of-
fer credit toward their on-site restaurants
bars or spas when you book in advance
online Hotels in areas such as Napa Valley
or other wine country destinations may
partner with nearby wineries to offer its
guests exclusive deals on tastings and tours
For example The Allison Inn amp Spa in Or-
egonrsquos Willamette Valley offers Lexus
owners the chance to sample three distinc-
tive local wines and receive a complimen-
tary bottle of their favorite The resort also
has an on-site fleet of Lexus vehicles avail-
able for guests to drive eliminating the
need for a rental car
Take the Scenic Route-The great thing
about road trips is that you can skip the
crowded expensive attractions and enjoy
the view from the comfort of your car seat
And all passengers will be happy to spend
more time taking in free scenic sites along
the way Take advantage of natural wonders
and roadside attractionsmdashsuch as New
Yorkrsquos scenic Finger Lakes region or
kitschy Route 66 sitesmdashwhenever possible
With these tips and tricks and a little ad-
vance planning yoursquoll save time and money
while elevating your road trip Find out
more at wwwLexuscomcraftedline
Elevate Your Next Road Trip By Seeking Out Added Value
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 29
AUTO TRENDS
When The Check Engine Light Is On Donrsquot Ignore It
Donrsquot take this lightly One of the most
vital signals of an improperly functioning
vehicle is the check engine light and when
illuminated it alerts the driver to a variety
of existing potential problems Neverthe-
less vehicle checkups
during car care events
throughout the country
reveal that the check en-
gine light is on in nearly
one out of 10 vehicles
Some common malfunc-
tions that can cause the
check engine light to illu-
minate include a faulty
oxygen sensor mass air-
flow sensor or spark
plugs and wires If the light flashes the
condition is more critical and must be
checked immediately to prevent severe
damage which may include catalytic con-
verter damage
ldquoWhen the check engine light comes on it
means that a vehicle system such as the
ignition fuel injection or emission control
is not operating properly even if the vehicle
appears to be running normallyrdquo explained
Rich White executive director Car Care
Council the source for the ldquoBe Car Care
Awarerdquo campaign promoting regular vehi-
cle care maintenance and repair
ldquoA glowing check engine light doesnrsquot
mean you have to immediately pull the car
to the side of the road but it does mean you
should get the car checked out as soon as
possible Ignoring the warning light could
result in costly repairs At the very least the
light could alert you to an engine problem
that is negatively impacting fuel economyrdquo
he added
When scheduling service make sure the
automotive shop that examines your vehicle
has professional technicians who are trained
and certified in OBDII diagnosis and repair
The technician will connect your vehiclersquos
computer system to a diagnostic scan tool
which will indicate why the light was acti-
vated
At the same time the technician can ana-
lyze idle speed throttle response engine
temperature fuel system pressure manifold
vacuum exhaust emission levels and many
other key indicators Once the problem is
fixed the carrsquos computer is reset to initiate
its release process The technician should
then be able to tell you what needs to be
done and discuss potential warranty cover-
age and further testing if necessary
For a free ldquoCar Care Guiderdquo or for further
information visit wwwcarcareorg
Donrsquot be in the dark
about your enginersquos
problem when the check
30 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
Christa Payne Area Manager 614-778-1958
christapayneaolcom Undercoverwearcomchristapayne
Call me to book your Special Girls Night Party
Business Opportunity
Changing Womenrsquos Lives
REGISTER YOUR BUSINESS IN OUR ONLINE BUSINESS DIRECTORY FREE AT WWWURBANTRENDSETTERSCOM UTS BIZ LIST
ARE YOU A TRENDSETTERS
Urban Trendsetters wants to spotlight you and your busi-
ness
Send your us your photo and brief introduction to Sha-
ronurbantrendsetterscom Subject Business Spotlight
SELL YOUR STUFF
UTS Classifieds
All print classified ad will get
FREE placement online
One Week $25 Two Weeks $40 One Month $75 Includes 1 photo up to 500 characters
Call Urban Trendsetters
Today
Your ad could be here for as low as
a $150 investment
Call Urban Trendsetters Today
888-885-5552
Urban Trendsetters Business Directory
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 31
FINANCIAL ADVISOR
Registered Investment Advisory Firm is
currently expanding throughout
Ohio We are in search of Independ-
ent Investment Advisor Representatives
Must be self-motivated professional and
willing to take direction If you have a
financial or insurance back round we
encourage your response We work with
Globally Recognized Money Manag-
ers Strong Ethics and complete transpar-
ency with clients relationships is essen-
tial Please contact Hardiman Invest-
ment Management Inc 614-209-
9748 or submit a resume via e-mail to
FREELANCE WRITERS
Do you love to write Urban
Trendsetters is growing and we
are looking for writers
If you are good writer love con-
necting with people and enjoy relay-
ing empowering information UTS is
the place for you Contact Sharon S
Gordon at 888-885-5552 for more
information or send email to in-
fourbantrendsetterscom
CLASSIFIEDS UTS Online Classifieds The Urban Trendsetters allow our customers the opportunity to submit their classified ads and pay online You may add photos videos and links to your classified ads You may also choose to upload current display ad As with our coupons our classified ads are available in print online via e-blast in our weekly top classified blast as well as front page top classified listing feature on our website
MEDIA SALES
Earn Extra Income for the Holidays
Urban Trendsetters wants to increase your
sales staff We offer a variety of media ser-
vices and we serve many different industries
If you are a professional individual seeking
unlimited income potential give us a call to-
day at 888-885-5552 or email
salesurbantrendsetterscom NO EXPERIENCE NECESSARY
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Applicator is a all natural non woven cloth that is site specific ANYWHERE you place is its going to TONE TIGHTEN and FIRM in
as little as 45 minutes Reduces the appearance of cellulite and varicose veins No its not water weight loss No it wont come back over
night and YES IT WORKS Donrsquot believe Try if for YOURSELF Call Mykayla Bryant Diamond Director at 937-532-8295
UTS FREE CARD
Ever wondered how your business could
profit from a Pre-Paid Card and the PPC
industry Contact UTS Free today at
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utsfreecardgmailcom
Urban Trendsetters and Career Town Network Host STEM
Virtual Career Fairs
The purpose of this conference is to follow the governments lead in its STEM or Educate to Innovate model Our 4 goals are
1 Bring more awareness and emphasize the importance of in our educa-
tion system and encourage students to pursue degrees and careers in
STEM
2 Create more teachers and educators in the STEM areas
3 Create more diversity and careers in STEM for women and minorities
4 Create and develop relationships between corporations colleges uni-
versities and educators that will provide more positions of internships for
For Registration Vendor and Sponsorship Opportunities and Information
Call 888-885-5552 Email
Sharonurbantrendsetterscom wwwurbantrendsetterscom
Register for Your FREE Career Town Account
March- Celebrating Women of Diversity
AprilmdashHealthcare May-Internship amp Summer Opportunities HBCU
This series of career fairs will allow recruiters and job seekers to interact
one on one from the comfort of office and home Each week is dedicated
Logistics amp Warehouse Professional Healthcare and STEM
Classified Ads
$25 amp up
Your Ad
Could Be
HERE
32 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
Urban Trendsetters is YOUR NEW Online Marketing Department
SECURE YOUR ACCOUNTS TODAY Urban Trendsetters Brand Establisher amp Booster
Call 888-885-5552 for a FREE Consultation
The next most important things to secure for your brand after acquiring your domain name are the account names and profiles
on social media blogs and local directories
We all know that it is optimal to have a domain name that exactly matches your brand name or business name The same is true for
your account names as well as the URLs of your profiles on social media blogs and directories Your accounts on Web
properties are part of your brand presence and so securing your accounts
Establishing your accounts with optimal branding is of great
importance
ALL FOR $799
4 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
Publisherrsquos Page
I am not sure who first coined this phrase
ldquoAct Like A Lady Think Like A Manrdquo but
surprisingly enough I would place my last
bet it was a woman since we have been led
to believe that this means being harder or
tougher However comedian turned author
and media mogul Steve Harvey created an
absolute frenzy around ldquoAct Like A Lady
Think Like A Manrdquo through his books
movies and public speaking platform all of
which I completely enjoyed by the way he
was referring to how we as women should
approach love commitment and relation-
ships The advice was great and on point
however how does this serve us in our ca-
reers family and business success
I attended a recent event in which Lisa
Price Founder of Carolrsquos Daughter was a
guest speaker and she was talking about a
time in which she was on a panel of busi-
ness ownerrsquos one woman herself and sever-
al men The question she in particular was
asked was ldquohow do you balance home and
businessrdquo Her question to me and the
current audience was ldquowhen was the last
time you heard a man being asked this
questionrdquo As I thought about it for a mo-
ment and replied to the guests at my table
never
As a woman who has interviewed both men
and women I am guilty I have asked
women this question of balance but I donrsquot
recall ever asking a man nor do I ever recall
hearing a man asked write a book or speak
about or attended a conference or expo
where it was a topic of a manrsquos discussion
Why is that Why are we expected to be
able to be all things to all people at all
times Why is it that we are expected to
raise the children (married or single mother)
run the household hold down a full-time
position and take care of our man and do it
all with a smile Why The answer is sim-
ple because we have proven that we can
For centuries we were told that we were the
ldquoweakerrdquo sex Well for some of us this
may be true physically depending upon the
man and the woman (I have seen some cra-
zy videos on YouTube) but I would be
willing to argue to my dying day that this is
where the truth of that statement ends The
greatest example of this and you have un-
doubtedly seen this before would be if the
woman of the house goes on strike and the
man has to take on the responsibility of not
only his job as does she but also the run-
ning of the household complete with 22
kids of coursehellipnow letrsquos see who the
stronger sex is Where will he find bal-
ance I am told that if you try this at home
it may bring about a new respect for ldquothe
weaker sexrdquo I myself was a single mother
so every day was a challenge of balance
strength and purpose but that my friend is
a different subject We are just talking
women right now
As women and members of the fabulous
female species we have had to overcome
challenges and obstacles that based on past
history would bring a man to his knees
Men in general have never had to fight for
anything They made the rules and broke
them when it suited them and had a what
they say goes attitude about it and then
bullied us into believing for years that they
were right Then of course those that went
against the grain were beaten raped and
casted out of society as though carrying a
disease that may infect the other women of
the group if they were to get a single whiff
of the nonsense spewing out of the infected
womanrsquos mouth I suppose if you are afraid
of what this group of individuals would do
if they were to stand up and start thinking
for themselves and discover that with or
without you they would not only survive
and in most cases thrive you might also
want to keep this group submissive Well
they were right When given or should I
say when we took the opportunity to be
greater if they moved out of the way we are
as super as they knew we would be The
smarter of the ldquostronger sexrdquo welcomed the
change
Thank God for the first woman that said
ldquoWho do you think yoursquore talking toordquo As
well as the women background singer that
came behind her and yelled ldquoyea thatrsquos
right who do you think you arerdquo Can
you imagine the world we would live in
without her If some proud no nonsense
intelligent and fearless by any means neces-
sary women had not stepped up to the plate
and said enough is enough Much like J-Lo
in the movie Enough when she became fed
up and started fighting back against her
abuser We love a good ldquowoman powerrdquo
movie donrsquot we
Our history is filled with intelligent beauti-
ful strong and God fearing women who
knew that we have paid our dues and have
contributed as much blood sweat and tears
as men and we deserve equal rights and
respect as men We will have the right to
vote to work to learn and we will have a
seat at the table in business we will have
the right to choose what we want or donrsquot
want to happen to our bodies For so many
years we had no voice I find it so sad and
unimaginable that a time when we as wom-
en in the United State have fought for our
rights here there are still many women in-
ternationally who still donrsquot This means
we women as a whole still have a lot of
work to do
We have made many strides as women
however we still have some battles to fight
for those who canrsquot fight for themselves
We still have the fight of our little girls who
are being so hurtful and cruel to one another
based on their outer beauty and social stere-
otypes We need to change our mindset of
what real beauty is and raising the level of
our self esteem and self worth We still
have the fight of Domestic Violence and
Human Trafficking We still have the fight
of Equal Pay for Equal Work And we still
have the fight of The Right to Choose And
these are just a few Our work is not done
and all of our all of our battles have not
been won
Organizer Delegator Problem Solver Lov-
er Healthcare Provider Fighter and what-
ever else you need we are If you are a
woman you may not be ldquoEVERYrdquo woman
but I am certain you wear many titles Most
the ones I just listed all fit under the title of
mother alone Whenever there is a prob-
lem who do we call on first A woman
Why because we know the job will get
done and nobody can do it like she can I
donrsquot know about you but I always call my
mama sister or sista friend first Besides I
donrsquot know of a man that is here on this
earth without the strength of a woman just
one more thing that makes us stronger than
men They call it ldquoMother Earthrdquo for a rea-
son
Yes Steve Harvey you may have been on
the right track when advising women to
give a man a challenge when it comes to
relationships and all of those other insight-
ful tips you give are great and I completely
agree with you But when it comes to mat-
ters of general life and balance women do
things a little differently on purpose and by
design So when it comes to relationships I
will let you have that one however when it
comes to the rest of the thinking process I
am partial to continuing to ldquoThink Like A
Womanrdquo too I see that when given half an
opportunity we rise to the occasion and
when we see things arenrsquot right and changes
need to be made we come together rise to
the occasion and provide solutions Be-
cause everyone knowswhen mama ainrsquot
happy ainrsquot nobody happy May the fight
continue
Sharon S Gordon
Founder Publisher sha-
ronurbantrendsetterscom
ACT LIKE A LADY amp THINK LIKE ONE TOO
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 5
IN THIS ISSUE
PublisherCEO
Sharon S Gordon
Editor-at-Large
Lisa Freeman-
Williamson
VP Sales amp Market-
ing
Mykayla Bryant
Contributing Writers
Delois R Wright
Brenda Spencer
ProductionGraphics
Ashley Corry
Digital Media
Mykayla Bryant
Distribution
Cobrersquo Gordon
Urban Trendsetters Distribution Location
Would You Like Urban Trendsetters in Your Business Location
Call Us Today 888-885-5552
Visit Our Website for Our Full List of
Distribution Locations wwwurbantrendsetterscom
Team UTS
What is the BEE Busi-
ness Directo-
ry
The BEE (Black Eco-nomic Empow-erment) Busi-ness Directory is a community resource for locating Afri-can Americans in business and to communicate additional businesses resources and services available to build and enhance opportunities in the community Our first edition of The BEE (Black Economic Empowerment) Business Directory will launch in Central Ohio The BEE Business Directory will be published in print and online
The printed version will be available for distribution July 2015 Our goal is to reg-ister over 500 businesses by submission date May 1 2015 Join Us
GET LISTED ONLINE TODAY
WWWURBANTRENDSETTERCOM
GET YOUR Free Business Listing
Premium Directory
Launch Specials Available
Including
ADDITIONAL PHOTOS
VIDEOS AUDIO
URBAN TRENDSETTERS IS EVEN
BETTER ONLINE
Read it in printhellipExperience it
online helliphelliphelliphellip
Links from online version to
Videos Interviews Advertisers
Events Calendar Coupons amp
MORE
Local Libraries
Beauty and Barber Salons
Beauty Supplies
Book Stores
City Offices
State Offices
County Offices
Non-Profit Organizations
Restaurants and Venues
Neighborhood Stores
Drug Stores
Professional Offices
Chambers of Commerce
Churches
Media Outlets
Corporate Offices
Spirit Stores amp Locations
Recreation Centers
High Schools
Colleges amp Universities
Small Businesses
UTS Events
Page 7 International Womenrsquos Day Page 9 SportsmdashNEW Feature w Oscar Haywood Page 10 Relationship TrendsmdashThe Grown Zone Page 11 Black Youth Leading the Way in This Modern Day Movement Page 12 The Journey Page 13 Family Trends Page 14 Diversity Page 16 Successful Sistarsquos To Seek For Success Page 18 Business Page 19 Tech Trends Page 24 Fashion Trends Page 26 I Heart Music Awards
Eunice Johnson Ebony
Fashion Fair Page 24
6 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
URBAN TRENDSETTERS PRESENTS NEW SERVICES FOR
2015
ONLINE MARKETING SEO WEBSITE DESIGN EMAIL MARKETING PAY PER CLICK BLOG CONTENT CREATION PRESS RELEASE DISTRIBUTION LANDING PAGE CREATION AND DISTRIBUTION SOCIAL MEDIA CREATIONOPTIMIZATION REPUTAI-TON MANAGEMENT
ADDITIONAL SERVICES EVENT MARKETING STRATEGY amp CONSULTATION Includes Sponsorship Presentation Creation SPECIAL EVENT PUBLICATION DESIGN
POSITION TO PROSPER
Call today to book your FREE Position to Prosper 1 Hour Consultation and receive a FREE WEBSITE AUDIT TODAY
888-885-5552
MOBILE MOBILE APP CREATIION WEBINAR DEVELOPMENT AUDIO VIDEO COMMERICAL PRODUCTION MOBILE TEXT CAMPAIGN DEVELOPMENT
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 7
NEWS
Throughout history women have made
powerful leaps defending our country
fighting for equal rights and demonstrating
our gender is an asset to the world It took
nearly 150 years after the signing of the
Declaration of Independence for American
women to have the right to vote Wersquove
come a long way and today we are strong-
er than ever beforehellip but therersquos still work
to do Together wersquoll make it happen
International Womenrsquos Day celebrates the
contributions women make in every aspect
of life ndash at home at work in their commu-
nities ndash as mothers wives sisters daugh-
ters educators students and leaders We
come from different cultures backgrounds
and all walks of life united by a common
goal ndash to strengthen communities families
and societies by empowering women to
achieve equal rights and success
Last yearrsquos International Womenrsquos Day
theme ldquoInspiring Changerdquo was about envi-
sioning a better world for all women and
girls We challenged the status quo for
womenrsquos equality and took action by em-
powering each other to succeed We in-
spired young girls through mentoring made
an impact through net-
working stood up for
women against sexual assault and
became actively involved in
NAPW Foundation initiatives
expanding opportunities and ad-
vancement for women and girls
The United Nations is instrumental in ele-
vating the cause of gender equality around
the world The 1995 Fourth World Confer-
ence in Beijing marked a significant turning
point for the global gender equality agenda
because it created the Beijing Declaration
and the Platform for Action Adopted by
189 countries the Platform is a key global
policy document on gender equality with
focus on world attention on issues that mat-
ter most in the lives of women and their
families This includes access to education
health care jobs credit and the chance to
enjoy basic legal and human rights This
year marks the 20th Anniversary of the Bei-
jing Declaration and Platform for Action
and it remains a powerful source of em-
powerment and inspiration for gender
equalityhellip because like Hillary Clinton said
at the Beijing Conference 1995 ldquoHuman
rights are womenrsquos rightshellip And womenrsquos
rights are human rightsrdquo
Your Passion Makes it Happen Empower Educate Mentor Wersquore living
in a global gender revolution Women are
finding their voices and using them to in-
spire change We are ancestors of the brave
strong and mighty women who fought for
the vote It is our mission to keep fighting
for our rights leading by example and in-
spiring other women to do the same
Therersquos so much to learn from each other
and nowrsquos the time to embrace our woman-
hood and band together as strong profes-
sional sisters of this great country
Your Network Makes it Happen Moving forward means helping each other
succeed When women are under-
represented in the workplace with few op-
portunities for advancement itrsquos easy to
inadvertently hinder another womanrsquos suc-
cess According to a 2014 research study by
the Workplace Bullying Institute women
target women at work 68 of the time The
more we only try to promote our individual
success the less progress we make as a
collective force The professional women of
NAPW provide a supportive network with
each woman at different stages of her career
with a common aspiration to help each oth-
er achieve success
MakeItHappen on Social Media Like follow join tweet repeat Itrsquos the age
of hashtag activism and social media plays
a huge role in connecting women around
the world making a difference sharing
stories exchanging ideas and inspiring
women (and men) to become involved in
gender equality initiatives Join and initiate
discussions sparking involvement and in-
terest post resources pictures videos arti-
cles and get the message of equality out
there for the world to see
Herersquos to celebrating women calling for
equality and making it happen
Did you ldquoinspire changerdquo on International
Womenrsquos Day last year How will you
ldquomake it happenrdquo this year
Women of the worldhellip today is ours We are the future of history
I believe that
the rights of
women and
girls are the un-
finished busi-
ness of the 21st
centuryrdquo ndash
Hillary Clinton
We Make It Happen Happy International Womenrsquos Day By Star Jones Esquire President of National Association of Professional Women
8 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
COMMUNITY
Strategic Partnership Leaders of the National Society of Black Engineers (NSBE) and the American Society of Civil Engineers (ASCE) sign a memorandum of understanding before the
Charles Stark Draper Awards Dinner at the National Academy of Sciences in Washington DC (left to right) ASCE Executive Director Thomas W Smith III ASCE President Robert D
Stevens NSBE National Chair Sossena Wood and NSBE Executive Director Karl W Reid
Distribute to over 500 Media Partners Rates As Low As
$99 Press Release Submission
Email infourbantrendsetterscom
WE GOT YOU COVERED
The Catch the Wave Regional Conference
provides networking training and access
to both women business owners in Ken-
tucky Ohio amp West Virginia and
ORV~WBC corporate members across our
region Event Date April 20-21 2015
Location Cincinnati OH
Conference Theme Preparing for
Success httpwwworvwbcorg
Get Connected Through Community Events
Rea N Waldon PhD
Executive Director of The Ohio River
Valley Womenrsquos Business Council
Ohios Excellence in Disability
Inclusion Awards Luncheon
WrightChoice Inc
will celebrate this
years 25th anniversary
of the Americans with
Disabilities Act (ADA)
by hosting Ohios Ex-
cellence in Disability
Inclusion Awards
Luncheon presented by
Nationwide As a
workforce develop-
ment organization
WrightChoice Inc
urges the business
community to take a moment to celebrate col-
leagues or co-workers who are responsible for creat-
ing an atmosphere inclusive of people with disabili-
ties
Award categories include Allies for Inclusion Ex-
emplary Manager and Full Circle Branding Award
Nominate a person who has lead internal efforts for
disability inclusion a manager who has demonstrat-
ed leadership by hiring people with disabilities on
their team or a company that has demonstrated best
practices by including people with disabilities in
their communications and marketing strategies thus
strengthening its corporate brand and overall image
in the community For more information or spon-
sorship opportunities contact
TyKiah Wright 614-802-2364 or
Catch The WAVE
Ohio Business Expo
Wednesday March 25 2015 - 9 am to 1 pm
Aladdin Shrine Center
3850 Stelzer Rd
Columbus Ohio 43219
Learn about the many resources available to minority-owned women-owned
and small businesses Dont miss this opportunity to network with purchas-
ing representatives from the State of Ohio and diversity procurement repre-
sentatives from select private companies
The registration form below is for general event attendance Please complete
the form to register for the days activities
Agencies will be on-hand to speak to you about procurement opportunities
Matchmaker appointments are currently full however a limited number of
walk-ins are available The networking with agency staff will be similar in
nature but without the designated one-on-one appointment time
We look forward to seeing you on March 25
Online registration is encouraged but walk-ins are welcome To reg-ister or learn more about this event or the statersquos MBE and EDGE programs visit the Ohio Department of Administrative Servicesrsquo
website at dasohiogovOBERSVP or call 614-466-8380
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 9
(
SPORTS
DOWN HOME NEWS
NHL On the day of the NHLrsquos trading
deadline Mon Mar 2 the Blue Jackets
acquired C William Karlsson LF Rene
Bourque (photo) and a second round pick
in the lsquo15 NHL Draft from the Ducks in
exchange for DM James Wisniewski and
a lsquo15 third round pick previously acquired
from the Red Wings Karlsson and Bour-
que are both ex-pected to join the Spring-
field Fal-cons the Blue Jacketsrsquo AHL af-
filiate The Blue Jackets also acquired DM
Justin Falk who will play for the team
and a fifth round pick in the lsquo15 NHL
Draft from the Wild in exchange for DM
Jordan Leopold
FOR THE RECORD NBA Mavsrsquo Monta Ellis (photo) led all
with 19 pts in its 104-87 loss to the Hawks
The Mavs made 5-of-31 3-pt FGs 161
Since the NBA first adopted the 3-pt FG in
the lsquo79-lsquo80 season that tied the fifth lowest
3-pt percentage in a game for a team that
took at least 30 3-pt FGs The Mavs hold
the lowest such percentage on this list mak-
ing 4-of-31 3-pt FGs (129) earlier this
season vs the Knicks Despite that the
Mavs won that game in OT led by Dirk
Nowitzkirsquos 30 pts He also made 1-of-8 3-
pt FGs (125)
HBCU NEWS
SPORTS South Carolina St could lose its
menrsquos basketball womenrsquos softball and
womenrsquos soccer programs (the latter two
being non-revenue making) under a budget
plan presented by embattled president
Thomas Elzey (photo) who is on paid ad-
ministrative leave while state lawmakers
tackle the HBCUrsquos financial
crisis The cost-saving plan
also calls for SCSU to add
womenrsquos golf and womenrsquos
bowling (two sports less cost-
ly to run) and possibly leave
the MEAC in the hopes of
easing the athletic deptrsquos
$465K budget shortfall it fac-
es in lsquo15-lsquo16 SCSU has been
a MEAC member since lsquo70
but Elzeyrsquos plan did not say
which conference the HBCU
might join The plan came about a month
after a State House budget panel voted to
suspend school operations for two yrs
FRANKLY SPEAKING
MCB When asked if he knows of sexual
assault allegations against Rasheed Sulai-
mon though no official complaints were
filed with the Office of Student Conduct or
any law enforcement agency and if handled
Sulaimonrsquos dismissal appropriately Duke
coach Mike Krzyzewski said ldquoI donrsquot
have any comment about thatrdquo Sulai-
mon was dismissed from the team for
failing to ldquoconsistently live up to the
standards required to be a member of
our programrdquo said Krzyzewski in a
press release
NBA Anthony Mason (Pictured) died
at age 48 due to heart failure After
playing at Tennessee St Mason played
13 yrs in the NBA with the NJ Nets
Nuggets Knicks Clt Hornets Bucks
and Heat During his NBA career he
booked 108 ppg and 83 rpg while log-
ging 2963 assists He was also the NBA
Sixth Man of the Year in lsquo95 before lead-
ing the NBA in minutes played over the
next two seasons In lsquo97 he earned All-
NBA (3rd team) and NBA All-Defensive
Team (2nd team) He was also selected to
the lsquo01 NBA All-Star Game Mason also
played in Turkey Venezuela the CBA and
the USBL hellip MLB US Army WWII
veteran Henry ldquoHankrdquo Peters died of com-
plications from a stroke at aged 90 He was
a MLB executive for the St Louis Browns
KC Athletics (lsquo65-lsquo71) and Indians (lsquo87-
lsquo91) president of the National Association
of Professional Baseball Leagues the um-
brella group that governs MiLB (lsquo72-lsquo75)
and president and general manager of the
Orioles (lsquo75-lsquo87) hellip Stuart ldquoSturdquo Miller
a P for the Cardinals (lsquo52-lsquo54 lsquo56) Philies
(lsquo56) Giants (lsquo57-lsquo62) Orioles (lsquo63-lsquo67)
and Braves (lsquo68) died at age 87 from an
undisclosed cause hellip USOC At age 96
Maria Cerra died from an undisclosed
cause She was an American fencer who
competed in the womenrsquos individual foil
event at the lsquo48 Summer Olympics hellip
NHL Dan Held a C drafted in lsquo80 by the
Flyers but played for AHLrsquos Mariners (lsquo80
-lsquo82) and most of his career in Germany
until lsquo00 died at age 53 from an undis-
closed cause
By Oscar Haywood
Call 888-885-5552 FOR MORE INFO
10 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
RELATIONSHIPS
9 Reasons You Should Read This Book And Help Change The Conversation About What Healthy Love Is
The new book Loving In The Grown Zone
A No-Nonsense Guide to Making Healthy
Decisions in the Quest for Loving Roman-
tic Relationships of Honor Esteem and
Respect (Balboa Press) has been available
for a few months now and even before any
formal promotional effort the response has
been all but overwhelming with incredible
social media buzz and great reviews at Am-
azoncom and other online booksellers
Now that our official promotional campaign
has begun including appearances on televi-
sion and nationally syndicated radio as well
as our Loving In The Grown Zone Book
Blog Tour we are on a mission to make
Loving In The Grown Zone a national best-
seller This goal is not just about selling
books but our mission to champion what
our society (and especially our children and
young people) desperately needs fewer
dysfunctional broken and destructive rela-
tionships and more loving sustainable rela-
tionships of honor esteem and respect
However we cannot succeed in this mis-
sion without you In fact our primary rea-
son for writing our book and for launching
our GrownZonecom personal growth initi-
ative is to convince as many people as pos-
sible to not only support the Grown Zone
but to join our campaign for ldquoMore Self-
Love Better Decisions and Healthy Rela-
tionshipsrdquo You need to read and share our
book Loving In the Grown Zone Following
are just nine of the top reasons why we be-
lieve yoursquoll agree
1 You want to take a stand for healthy
love Infidelity Violence Disrespect
Abuse Possessiveness Exploitation Reck-
less procreation These and so many un-
loving acts are tolerated and committed in
the name of love As a result love needs
both a defense attorney and an image con-
sultant In fact no other virtue is more
falsely accused Read and share Loving In
The Grown Zone if you want to defend and
stand up for the truth about love
2 You want to prevent unhappy mar-
riages and high divorce rates How many
of us witness weddings and celebrate the
rings the hair the dress the music and the
food and drink at the receptionmdashbut cannot
honestly celebrate the marriage The fact
that half of all marriages end in divorce is
not evidence that the institution itself is
flawed but testament to the fact that a mar-
riage is only as resilient as the foundation it
is built on If you want to promote the self-
loving choices and healthy relationship
standards that prevent unsustainable mar-
riages and make good marriages last read
and share this book
3 You want to help love to reclaim its
true identity Love may be the ultimate and
original victim of identity theft with sex
money ego and self-indulgence among its
perpetrators thanks to popular culture
(including much of ldquorealityrdquo TV) movies
music peers and even preachers and par-
ents We founded Grown Zone and wrote
Loving In The Grown Zone to make the
case that true love is identified by its capac-
ity to bring honor esteem and respect to
people in relationships it is about joy
peace compassion forgiveness patience
affirmation restoration and safety Love is
always healthy and promotes personal
growth and self-love If it doesnrsquot it may be
many things but it is not love Read and
share our book if you agree
4 You are tired of dating and pursuing
relationships by trial and error Without
a commitment to personal growth and self-
love and reliable guidelines for healthy
relationship choices people are left to gam-
ble with their bodies finances emotional
health and physical safety treating the
search for love like the lotterymdashwith simi-
larly horrible odds One in a million may
find healthy sustainable love this way the
rest will get the booby prizes including
fatherless sons daddyless daughters costly
divorces serial infidelity financial abuse
domestic violence and other commonly
accepted features of unhealthy relation-
ships Read and share this book if you want
to change this paradigm for yourself and
others
5 This is not a book-sales campaign Itrsquos
a mission We want to make this perfectly
clear The Grown Zone is not just a cute
branding platform Itrsquos not about getting
Instagram reposts or pandering for follow-
ers with clever memes We are not in a so-
cial media popularity contest We are tired
of stories that start out with ldquothey fell in
loverdquo and end with ldquoheshe cheated onbeat
onabusedkilled himherrdquo We reject the
notion that abuse disrespect and self-
destructive choices should be tolerated by
us as individuals or as a society as accepta-
ble consequences of pursuing and engaging
in romantic relationships If you stand with
us read and share our book 6 You truly want to believe in good
healthy love and you want to help others
to recognize what it is not Loversquos detrac-
tors are bold loud and vocal Yet too many
of us who truly believe in healthy love are
often silent Read and share Loving In The
Grown Zone as the first step in making your
voice heard If you believe in healthy love
step up stand up and speak up
7 You want better for your children than
what you experienced in relationships Many of us have never personally wit-
nessed a healthy relationship in our own
families and communities much less been
taught about how to go about securing one
for ourselves If you are divorced a witness
or victim (actually theyrsquore one and the
same) of partner violence or are currently in
an unhappy marriage you know what it
means to fear that your sons and daughters
are doomed to the same fate Read Loving
In The Grown Zone so yoursquoll know that you
can break the cycle share it to make sure
that you do
8 You are tired of relying on others to
love you and you are ready to commit to
self-love If you are tired of chasing love
and ready to attract it the key is learning to
faithfully and unconditionally give it to
yourself Read and share our book to learn
to become what you desiremdasha healthy per-
son who loves with honor esteem and re-
spectmdashand to attract those ready willing
and able to bring you the same
Alfred Edmond Jr and Zara Green Co-Author
are co-principals of A2Z Personal Growth Enter-
prises producer of The Grown Zone discussion
series which focuses on key themes popularized
via their respective social media platforms in-
cluding their GrownZone Twitter
By Zara D Green and Alfred Edmond Jr
Continued on Page 13
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 11
YOUNG amp TRENDY
Imagine being a young teenager and decid-
ing to participate in a serious march that
you hoped would shed light on the injustic-
es facing Black people in this country as
well as change the unjust laws that were in
place allowing those injustices to be perpet-
uated without consequence
That is what our current generation ndash the
Joshua Generation ndash is up against and that
is what many that have come before them
have had to endure
This year marks the 50th anniversary of an
event that was televised around the world
called ldquoBloody Sundayrdquo and that event be-
came one of the major catalysts behind the
passage of the 1965 Voting Rights Act that
strengthen the voting rights for Black peo-
ple in this country
Inspired by Martin Luther King Jr a young
Black man by the name of John Lewis
joined the burgeoning Civil Rights Move-
ment Lewis was a Freedom Rider spoke at
1963rsquos March on Washington and led the
demonstration now known as ldquoBloody Sun-
dayrdquo
ldquoBloody Sundayrdquo refers to the March 7
1965 civil rights march in Alabama that
was scheduled to go from Selma to the cap-
itol in Montgomery to protest the shooting
death of 26-year old Black activist Jimmy
Lee Jackson who was shot in the stomach
on February 18 1965 by
Alabama State Trooper
James Fowler while the
troopers were breaking up
a peaceful protest in Mari-
on Perry County
Lewis worked with other
Student Nonviolent Coor-
dinating Committee
(SNCC) and Southern
Christian Leadership Con-
ference (SCLC) activists to
assemble and lead over
600 marchers across the
Edmund Pettus Bridge on
the way to Montgomery
Lewis and the marchers
were violently assaulted and driven back by
numerous law enforcement officials after
they crossed the bridge Lewis who still
bears the visible scar on his forehead from
the blow he received from an Alabama
State Troopersrsquo nightstick along with the
other unarmed marchers were beaten and
gassed during the attack while media out-
lets were on hand to cover the event live
The footage of the vicious and heinous at-
tacks deeply shook the country and put nec-
essary pressure on then-President Lyndon
B Johnson to advocate for the passage of
the Voting Rights Act of 1965
Lewis became one of the thirteen original
Freedom Riders and was the youngest of
the ldquoBig Sixrdquo civil rights leaders and the
chairman of the SNCC from 1963 to 1966
some of the most tumultuous years of the
civil rights movement During his tenure
the SNCC opened Freedom Schools
launched the Mississippi Freedom Summer
and organized the voter registration efforts
that led to the pivotal Selma to Montgom-
ery marches As the chairmen of SNCC
Lewis wrote a speech in reaction to the Civ-
il Rights Bill of 1963 where he denounced
the bill because it didnrsquot protect African
Americans against police brutality nor did
the bill provide African Americans the right
to vote In that year Lewis helped plan the
historic March on Washington in August
1963 the occasion of Dr Kingrsquos celebrated
ldquoI Have a Dreamrdquo speech and at 23 was the
youngest speaker that day
It is that same spirit ndash that flows from Lew-
is the last living person who addressed the
1963 March on Washington ndash that has
seemingly found its way inside the hearts
and minds of a new generation of modern
day Civil Rights leaders in this country who
are fighting to shed light on critical issues
impacting the Black community ndash from
police brutality to economic disenfranchise-
ment to political and legal disparity
All across the country we are seeing a
number of young activists that have taken
up the mantle without fear or favor to
speak up and speak out about these issues
and are not backing down
Protesters have been gathering in various
cities to demand accountability in the legal
system following the grand jury decisions
concerning Michael Brown in Ferguson
Missouri Eric Garner in Staten Island New
York and Jordan Baker in Houston Texas
The majority of demonstrations we have
seen have been youth-led movements that
has gotten the attention of mainstream
America and has breathed life into a gener-
ation of young people who had not been as
politically engaged in matters concerning
injustice as they once had been
Young people who are students community
activists and members of grassroots organi-
zations have made it a point to not stop
demonstrating and to keep up the pressure
on key entities in order to have their mes-
sage heard They have implemented ex-
tremely unique activities and messaging in
order to keep their message fresh and to
capture the attention of America
Young people have staged something they
have labeled ldquoa die inrdquo ndash which is the act of
laying on the ground to represent the hours
that Brown lie dead in the street in Fergu-
son
Protesters have added to the traditional ldquoNo
Justice No Peacerdquo chants by incorporating
ldquoI Canrsquot Breatherdquo and ldquoBlack Lives Matterrdquo
messaging
All across the country protesters took to
streets of many of the busiest intersections
in their respective cities in order to get their
message out and stand in solidarity with the
families of Brown and Garner In addition
to the street-side protests many youth de-
monstrators held massive demonstrations
inside of many of the major shopping malls
across the country
Many grassroots activist groups such as the
Houston Justice Coalition held forums and
town hall meetings aimed at local criminal
justice reform and developing plans to-
wards the next steps needed to deal with the
political law enforcement and judicial sys-
tems in the wake of the grand jury deci-
sions involving Jordan Baker Brown Gar-
ner and countless others
Black youth have been desperate for leader-
ship ever since integration and the lack of
mentorship and abandonment has forced
Black youth to find their own way to deal
with the injustices they are witnessing and
up against ndash without even considering those
who should be leading the way
This response to social and community is-
sues is nothing new Hip-hop was formed
because Black youth needed an outlet to
talk about what they were experiencing and
going through
Gangs were formed because Black youth
wanted to know what a family looked and
felt like so many joined gangs to create a
family-like atmosphere and belong to a
family that they felt truly understood them
and related to them
Black youth are no longer seeking to be
marginalized Black youth are seeking re-
spect and justice and will do what they need
to do to be safe have stability and survive
Black Youth Leading the Way in This Modern Day Movement
by Jeffrey L Boney Courtesey of
BlackPressUSAcom
12 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
THE JOURNEY
Consortium Of Faith-Based Leaders Raised Over $100000 During Black History Month for UNICEFrsquoS Efforts to Help
Stop Ebola in West Africa
On February 27 2015 at the Charles H
Wright Museum of African American His-
tory in Detroit noted faith-based leaders
from the area and key officials from the
US Fund for UNICEF
closed out their first-
ever Black History
Month campaign I AM
STOPPINGEBOLA
which raised over $100000 The funds will
support the purchase of over 2350 hygiene
kits that will be distributed in Liberia by
UNICEF to help control the spread of Ebo-
la At $43 each the kits contain soap chlo-
rine gloves and buckets among other
much-needed hygiene items and will be
provided in households and schools at risk
of the disease
The Consortium of Faith Leaders represent-
ed some of the largest African American
organizations in the country with a com-
bined membership of 11 million including
Church Of God In Christ Inc Pentecostal
Assemblies of the World Inc National
Baptist Convention USA Inc Progressive
National Baptist Convention Inc and Ab-
yssinian Baptist Church in the City of New
York The event included a number of
check presentations along with a surprise
donation from the UAW-Ford A number of
county and city officials were also present
to welcome the US Fund for UNICEF to
Detroit where the I AM
STOPPINGEBOLA campaign was hon-
ored with a proclamation from the city Key
officials from the US Fund for UNICEF
first met with members of the Faith-Based
Leadership Consortium in December 2014
to outline a pathway for an ongoing partner-
ship to assist children and families in
Africa
888-885-5552 wwwurbantrendsetterscom
From left to right Bishop Welton Lawrence Michigan - Canadi-
an Jurisdiction Church Of God In ChristDr Monica G Wil-
liams-Davis Managing Director Community Partnership US
Fund for UNICEF Bishop PA Brooks First Assistant Presid-
ing Bishop Church Of God In Christ IncCaryl M Stern Pres-
ident and CEO of the US Fund for UNICEF and Edward G
Lloyd Chief Financial Officer and Chief Operating Officer of
the US Fund for UNICEF
CALL TODAY FOR 2015 SPECIALS
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 13
Donrsquot Miss These Government Deadlines
(NAPSI)mdashWhen it comes to the federal
government getting what you need and
meeting your obligations some dates and
times can be particularly important Herersquos
a look at a few you should know
1 Selective Service Enrollment Every
man is required by law to register with the
Selective Service System within 30 days of
his 18th birthday By registering on time he
stays eligible for federal student loans and
grants many state and municipal jobs fed-
eral job training Workforce Investment Act
programs and US citizenship for immi-
grants He can even submit his information
early at 17 then at 18 he will automati-
cally be registered
Failure to register will delay men from be-
coming citizens until age 31 and can also
result in fines and prison sentences of up to
five years
Many find the easiest and fastest way to
register is to register online at
wwwsssgov In addition Selective Service
ldquomail-backrdquo registration forms are available
at any US post office and some high
schools have a staff member or teacher
appointed as a Selective Service Registrar
2 Pell Grants and student aid Federal
Student Aid provides grants loans and
work-study funds to students attending col-
lege or career school Virtually all men
must register with Selective Service to be
eligible To get the money for which you
qualify you have to meet federal and state
deadlines and your colleges may also have
a deadline Go to httpsfafsaedgov
deadlineshtm Enter your legal residence
and the school year for which you are ap-
plying for student aid Then click View
Deadlines
Generally the earlier you apply the better
3 Health Care February 15 is the deadline
for open enrollment After that you can
only get coverage if you qualify for a spe-
cial enrollment period a 60-day period
following a qualifying life event such as a
change in family status (for example birth
of a child or marriage) or loss of other
health coverage Job-based plans must pro-
vide a special enrollment period of 30 days
You can learn more at
wwwhealthcaregovmarketplace-
deadlines
4 Medicare The Initial Enrollment Period
begins three months before your 65th birth
month and ends three months after your
65th birth month for a total of seven months
(including your birth month) If you miss
this deadline you may have to pay penal-
ties on your monthly premiums More in-
formation is at wwwmedicaregov
Keep these facts and dates in mind to get
your due from the government programs
your taxes support
FAMILY TRENDS
9 Making Loving In The Grown Zone a
national bestseller will strike a tremen-
dous blow on behalf of those who believe
in truly healthy lasting life-affirming
love Itrsquos true Sex sells which is why some
many of us have been brainwashedmdashnot
only by books (with the 50 Shades trilogy a
notable example) but movies music tele-
vision and advertisingmdashto believe that
love is about sex and objectification Put-
ting books like Loving In The Grown Zone
on bestseller lists will show that the need
for healthy love is greater and deeper than
the demand for just sex
We hope that at least one of the above rea-
sons is enough to inspire you to not only
read and share our book but to join our
Grown Zone mission of helping people to
choose ldquoMore Self-Love Better Decisions
and Healthy Relationshipsrdquo (We invite you
to share your own reasons in the comment
section for this post) We are eternally
grateful to those who share our commit-
ment to helping people achieve success
without the mess and to always make the
next decision better We invite everyone as
always to lovemdashand lovemdashin the Grown
Zone If you look forward to celebrating
Excerpted from Loving In The Grown
Zone A No-Nonsense Guide to Making
Healthy Decisions in the Quest for Loving
Romantic Relationships of Honor Esteem
and Respect by Zara D Green and Alfred
A Edmond Jr (Balboa Press) Learn more
about the book at Lov-
ingInTheGrownZonecom
The Grown Zone Continued from Page 10
888-885-5552
JOIN THE UTS
NATION
TEXT 95577
UTSNOW
Newsletter
Event Updates
FREE STUFF
14 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
DIVERSITY TRENDS
Career Town Network Announces 5th Annual Ohio Champions of Diversity Awards Career Fair
Columbus Ohio ndash Career Town Networks
announced that they will host the 5th Annu-
al Ohio Champions of Diversity Awards
Luncheon Career Fair and Workshops on
September 23 amp 24 2015 at the Aladdin
Shrine Event amp Conference Center 3850
Stelzer Road in Columbus Ohio
Over the past 4 years The Ohio Champions
of Diversity Awards has worked in partner-
ship with The Ohio Conference NAACP
representing over 70 Chapters Statewide to
bring ALL Diverse communities together to
celebrate our accomplishments and dedica-
tion to diversity The Ohio Champions of
Diversity Awards is proud to be the First
and Only Awards program in Ohio that
recognizes the diverse efforts of individuals
and corporations
Created by Ohio publishing legend Amos
H Lynch Sr and his nephew Orville
Lynch who also created the annual Martin
Luther King Jr Breakfast in Columbus
Ohio the Ohio Champions of Diversity
Awards are designed to highlight and rec-
ognize the contributions of individuals and
corporations with 500 or more employees
who demonstrate outstanding efforts in Di-
versity Leadership Development Supplier
Workforce and Community Outreach This
year the awards will also include a Diversi-
ty Small Business Award
The Ohio Champions of Diversity Awards
is truly an inclusive event that represents all
persons including African American His-
panic Asian Somali LGBT Disabled
Veterans Emerging and general market
communities said Orville Lynch Founder
Career Town Networks The Ohio Cham-
pions of Diversity Awards program is a
unique one of a kind Annual 2 Day event
that includes an Awards Luncheon and an
on line and in person Career Fair Student
Career Day Panel Discussions and Work-
shops continued Lynch
The Ohio Champions of Diversity Awards
Luncheon is put together and run by All
Ohio Small Minority owned and operated
Businesses that include Career Town Net-
works Spencer 4Higher Media
Whitehouse Media Group T Communica-
tions Black Central Creative and Urban
Trendsetters Media The monies generated
for the Ohio Champions of Diversity
Awards go towards hosting the event and
ldquoStay In Ohiordquo with partial proceeds bene-
fiting the Ohio Conference NAACP and
other diverse non profit organizations
In order to continue to recognize celebrate
and honor Ohiorsquos leaders and corporations
we invite All Ohio communities and busi-
nesses to join us for the 5th Annual Ohio
Champions of Diversity Awards Luncheon
Career Fair amp Business Expo on September
23-24 2015 being held for the last time in
the Beautiful Aladdin Shrine Event amp Con-
ference Center before they close their doors
for good
For more information tickets vendor or
sponsorships contact Sharon S Gordon of
Urban Trendsetters Media at 888-885-5552
or email Sharonurbantrendsetterscom
Watch the Champions of Diversity Promo-
tional Video Online HERE
By Brenda D Spencer
WASHINGTON -- The US Small Busi-
ness Administration (SBA) will launch an
18 state road tour joined by 11 fellow fed-
eral agencies in the SBArsquos Small Business
Innovation Research (SBIR) and Small
Business Technology Transfer (STTR) pro-
grams
The SBIR Road Tour ldquoSeeding Americarsquos
Future Innovationsrdquo is a nationally focused
outreach initiative targeting advanced tech-
nology communities including women-
owned and minority-owned small business-
es in states that have underutilized funding
opportunities through these programs To-
day the agency is launching information on
the tour through wwwsbirgov and will also
launch a blog that will be active up through
the end of the tour in late August
ldquoThe SBA oversees Americarsquos largest seed
fund for small businesses in the STEM
fields The SBIR and the STTR programsmdash
allocates $25 billion a year to small inno-
vators By reserving a specific percentage
of federal RampD funds for smaller firms
Uncle Sam encourages domestic small busi-
nesses to engage in high-growth priorities
and build a strong national economy SBIR
recipients have created breakthroughs in
nanotechnology robotics mobile commu-
nications genetic therapies clean energy
and spacerdquo said Administrator Maria Con-
treras-Sweet
ldquoThe Presidentrsquos 2015 budget embodies the
Administrationrsquos ongoing commitment to
investments in job creation and economic
growth specifically through targeted in-
vestments in science technology and inno-
vation Through this tour we will educate
more small business innovators on how to
take advantage of these programs so that
their entrepreneurial spirit and our invest-
ment drives the next new big technological
breakthroughrdquo said Contreras-Sweet
SBA Promotes Innovation and Technology with National Road Tour
Continued on Page 17
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 15
National Society of Black Engineers amp American Society of Civil Engineers Join Forces to Develop and Retain Next-Gen African-American Engineers
Washington DC mdash The National Society
of Black Engineers the largest student-
governed engineering organization in the
country and the American Society of Civil
Engineers announced their renewed strate-
gic partnership in a ceremony on Feb 24 at
the National Academy of Sciencesrsquo Great
Hall in Washington DC The organiza-
tionsrsquo leaders signed a memorandum of
understanding (MOU) committing to com-
bine their resources and expertise to in-
crease the retention representation and de-
velopment of African-American civil engi-
neers in the US workforce
ldquoNSBE recognizes that it cannot fulfill its
mission without strategic partnerships
with the US engineering communityrdquo
said NSBE National Chairperson Sossena
Wood ldquoThis MOU with our first strategic
partner the American Society of Civil
Engineers is another major step toward
supporting our members building our
organizations growing the number of
underrepresented engineers and accom-
plishing much for the US engineering
professionrdquo
ldquoAs leading engineering professional so-
cieties ASCE and NSBE are uniquely
and strategically positioned to address the
US engineering workforce and innova-
tion challenges our nation facesrdquo said
ASCE President Robert D Stevens
PhD PE FASCE ldquoThis MOU repre-
sents the collaborative actions ASCE and
NSBE are undertaking to attract develop
and retain current and future black civil
engineersrdquo
According to the US Bureau of Labor Sta-
tistics in 2013 African-Americans repre-
sented 55 percent of the countryrsquos engi-
neering workforce and 54 percent of the
civil engineering workforce The statistics
also showed that African-Americans repre-
sented only 34 percent of college students
who earned a bachelorrsquos degree in civil
engineering and 33 percent of those earn-
ing a masterrsquos degree in the same discipline
Under the terms of the MOU NSBE and
ASCE will offer reciprocal memberships
co-sponsor frequent professional develop-
ment continuing education mentoring and
leadership development programming and
promote and support student and local
chapter collaborations The organizations
will also engage in large-scale efforts aimed
at promoting awareness and interest in engi-
neering careers such as an upcoming
IMAX film and educational project ndash
DreamBig (wwwdreambigfilmorg)
Strategic Partnership Leaders of the National Society of Black Engineers (NSBE) and the
American Society of Civil Engineers (ASCE) sign a memorandum of understanding before the
Charles Stark Draper Awards Dinner at the National Academy of Sciences in Washington DC
(left to right) ASCE Executive Director Thomas W Smith III ASCE President Robert D Ste-
vens NSBE National Chair Sossena Wood and NSBE Executive Director Karl W Reid
SBIR and STTR programs bring together
several federal agencies to promote innova-
tion and research around many different
areas of priority For example current
awards support the Administrationrsquos com-
mitment to Alzheimerrsquos disease and other
neuroscience priorities and Brain Research
through Advancing Innovative Neurotech-
nologies (BRAIN) Initiative
Each SBIR Road Tour stop will be hosted
by a local organization committed to sup-
porting technology-based entrepreneurship
and will provide attendees with a face-to-
face opportunity to talk directly to federal
agency program managers and decision
makers
The first series will take place the week of
March 23rd with stops in Louisville Ken-
tucky Nashville Tennessee Atlanta Geor-
gia and Columbia South Carolina The
next stops in the tour during the week of
April 27th are Long Beach Mississippi
Ruston Louisiana Oklahoma City Oklaho-
ma Wichita Kansas and Columbia Mis-
souri Additional tours will hit the north
central and northwest regions Small tech-
nology firms innovators scientists or re-
searchers seeking more information on the
SBIR Road Tour including a listing of all
states to be visited should go to
wwwsbirgov
The highly competitive SBIRSTTR pro-
grams provide the needed impetus for many
advanced technology firms to move from
ideation to commercialization and support
this nationrsquos innovation driven economy
Since the programsrsquo inception there have
been over 150000 awards totaling about
$40 billion that have helped this nationrsquos
innovators de-risk technology and keep the
nation competitive The SBIRSTTR pro-
grams have provided seed funding to com-
panies including Qualcomm iRobot Sy-
mantec and Genzyme
For more information about SBIRSTTR
programs please visit wwwsbirgov
SBIRSTTRmdashContinued from Page 16
RESOURCE SPOTLIGHT BDPA (Black Data Processing Associates) is a non-
profit organization of professionals working in or having interest in the Computer
Science and Information Technology Fields httpsbdpasite-ymcom
DIVERSITY TRENDS
16 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
Successful Sistarsquos To Seek For Business and Personal Success
Black women represent one of the wealthi-
est and most influential demographics on
the planet We are extremely goal-oriented
and career-driven and we are very entre-
preneurial We are more likely to start a
business be successful in business create
jobs and give back to our communities
Many women today are using the internet
as a way to stay connected through social
media network with professionals and start
a new business
During Womenrsquos History Month we wanted
to celebrate Black women who have decid-
ed to develop their careers by producing
online businesses conferences and expos as
well as women only membership sites that
empower and motivate other women by
helping them succeed in life family and
business
Developing a product producing a website
marketing the website and monetizing your
talent is only the beginning to succeeding
online Research the women events and
organizations represented and maybe you
will discover your passion create a new
avenue for wealth and become a Successful
Sista yourself
The goal of Dr Venus Opal Reese is to
teach purpose-driven high-achieving entre-
preneurial Black Women how to identify
monetize and leverage their worth by trans-
forming mindsets creating inspiring and
Rosettarsquos speeches and workshops are
inspiring interactive and informative
designed to help participants take imme-
diate action
Dr Venus Opal Reese
Defy Impossible Business Coach
wwwdefyimpossiblecom Rosetta Thurman
Happy Black Woman
wwwhappyblackwomancom
Sharvette Mitchell
Talk Radio amp Media Coach
wwwsharvettecom
The Sharvette Mitchell Radio Show
features various guests that include
celebrities artists authors small busi-
ness owners public speakers consult-
ants media personality and other influ-
ential people Our goal to motivate
excite and influence
Deborah Owens is hailed as thought leader
and advocate for remedying the wealth
disparities of women and minorities She is
the author of three books most recently
critically acclaimed A Purse of Your Own
An Easy Guide to Financial Security pub-
lished by Simon and Schuster
Deborah Owens
The Wealth Coach
wwwdeborahowenscom
Rachel Wilson Thibodeaux also known
as the SWAG Strategist amp Leverage
Your Brand Coach is Founder and CEO
of SWAG Strategy Solutions SWAG is
an acronym for Strategic Women
Achieve Growth SSS offers business
coaching professional speaking training
and development to women entrepre-
neurs ndash both current and aspiring entre-
preneurs along with sales professionals
Rachel Wilson Thibodeaux
SWAG Strategy Solutions
wwwswagstrategycom
Heal a Woman to Heal a Nation Inc
(HWHN) is a community based organi-
zation that promotes holistic wellness
for women and families through educa-
tion physical and mental health eco-
nomic and self empowerment
Mothyna James-Brightful
Heal a Woman to Heal a Nation
Conference
wwwhwhnorg
Small Business amp Women Empowerment
Coaches
Gina McCualey
Blogging While Brown Conference
wwwbloggingwhilebrowncom
Powerful Events
Blogging While Brown is more than a con-
ference it is a community - an incubator of
creativity collaboration and sustainability
for emerging leaders in digital media and
social change
By Sharon S Gordon
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 17
Ms Ingrid Saunders Jones is the Senior Vice President of
Global Community Connections for The Coca-Cola Com-
pany and Chair The Coca-Cola Foundation (Atlanta GA)
As the leader of Coca-Colarsquos philanthropy efforts the
company has contributed more than $460 million to sup-
port sustainable community initiatives including the His-
panic Scholarship Fund United Negro College Fund
(UNCF) Catalyst the Critical Difference for Women pro-
gram at Ohio State University the International Costal
Clean-up Boys and Girls Clubs of America the National
Council of Negro Women and the World Wildlife Fund to
name a few The Foundation also funds The Coca-Cola
First Generation Scholarship Program for first generation
college students Ms Jones also serves on the boards of
The Coca-Cola Africa Foundation and The Coca-Cola
Scholars Foundation
Extraordinary educator and political leader Mary McLeod
Bethune (1875-1955) founded NCNW in 1935 and envi-
sioned it to be an organization of organizations that would represent the national and in-
ternational concerns of Black women It would also give Black women the opportunity to
realize their goals for social justice and human rights through united constructive action
Today the National Council of Negro Women Inc (NCNW) is a council of 39 affiliated
national African American womens organizations and over 240 sections - connecting near-
ly 4 million women worldwide
National Council of Negro
Women
Ms Ingrid Saunders Jones
Chair wwwncnworg
Successful Sistarsquos To Seek for Business and Personal Success
Lucinda Cross
Activate Conference
wwwactivateconferencecom
Doreen Rainey
Get Radical Conference
wwwgetradicalconferencecom
Jessica Ann Mitchell
Blogger Week
wwwbloggerweekcom
Camika Smith
The BOSS Network
wwwthebossnetworkorg
A dynamic seasoned and no-nonsense
personal and business coach she is the
Founder of the RADICAL Success Insti-
tute and Vice President Operations
Transformation Division in the Steve Har-
vey World Group Focused on showing
people how to take their goals and make
them a reality shersquos built her career
around teaching and training individuals
entrepreneurs and executives on systems
and methods to accelerate success
The Art of Activation is a life changer and
will give you key tactics and strategies to
run in hot pursuit towards your personal
professional and global purpose Founder of
the popular Activate Conference Held
annually Activate presents a series of in-
formative events with the purpose of
ldquoactivatingrdquo the power inside of women
Blogger Weektrade 2015 is a multicultural
festival of bloggers journalists and
social media mavens hosted by Black
Bloggers Connect
As a collective The BOSS Net-
work supports women in their journey to
become independent and successful in
their endeavors utilizing network-
ing Working towards one simple
goal BOSSreg is ldquoBringing Out Successful
Sistersrdquo to build relationships and net-
works to structure a foundation where
women feel supported in their holistic
lives
LaShanda Henry has been developing
websites for over 10 years She owns over
15 web properties and is most passionate
about two things creating positive web-
sites for people of color and helping wom-
en entrepreneurs learn how to build suc-
cessful businesses online
Ms Henry graduated Columbia University
and received her bachelorrsquos degree in
Computer Science in 2002
ldquoMy lifersquos mission is to motivate inform
inspire connect With my mother in mind
I do what I do for parents looking to better
their childrenrsquos lives and for women striv-
ing to live their dreams I love to share
information and build communities online
Itrsquos what I do and who I amrdquo
Some of LaShandarsquos most popular websites include bull Multiple Shades of You Online (an African American Web Portal)
bull BBWO ndash Social Network for Women Entrepreneurs
bull SistaSense Money and Marketing blog
LaShanda Henry
Founder of Black Business Women
Online
Wwwmybbocom
National Organization Online Entrepreneur Success
18 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
BUSINESS TRENDS
Leading the Way ndash Women Leaders Matter
When it comes to successfully running a
business and managing employees women
clearly lead the way ndash Women Leaders
Matter A recent survey conducted by the
Pew Research Center found that most
Americans see women as stronger than or
equal to men when it comes to key leader-
ship traits From being honest and treating
employees fairly to mentoring staff women
executives and managers come out ahead
Thatrsquos great news because recognition of
the many attributes women bring to leader-
ship roles further reinforce the positive im-
pact women have in todayrsquos business world
Add to this the fact that according to new
research from Expert Market the number of
women-owned businesses has nearly dou-
bled in the last 20 years itrsquos easy to see
how women leaders are leading the way
Here are more reasons why women leaders
matter
Shake It Up
Letrsquos face it women leaders shake things
up Men have inhabited corner offices and
board rooms ndash not to mention seats in Con-
gress ndash far too long Having more women in
leadership roles in business as well as a
stronger presence in local and national poli-
tics helps maintain the balance and keeps
the playing fields even
Create Awareness
As women executives take on more and
more significant roles in business it helps
create an awareness of the value profession-
al women bring to a company Whenever
we read about the successes of a top CEO
such as Yahoo Incrsquos Marissa Meyer or
cheer on a woman who has left another
crack in the proverbial glass ceiling we feel
empowered and impassioned to continually
strive for our own professional goals
Encourage Workplace Diversity
As part of a diverse group women business
owners managers and executives are aware
of the many roadblocks they may encounter
on the way to success For those reasons
women leaders are in the perfect position to
pave the way for others by fostering diver-
sity in their companies And although a
recent study found that women bosses are
often penalized for hiring and promoting
other women and minorities we must con-
tinue to move forward ldquoContinue to recruit
diverse talent to meet diversity quotas and
build an environment of color creativity
and culturerdquo says Star Jones President
ldquoMake workplace diversity and inclusion a
corporate priorityrdquo
Inspire the Next Generation
Perhaps the most important reason why
women leaders matter more than ever is the
excitement they ignite in the next genera-
tion of young women Having role models
You do this of course through network-
ing If you want to network with important
people you have to know where they are
and get yourself therehellip
Here are a few ways to do that
Power network within traditional chan-
nels Go to your companyrsquos events
when you get priceless face time with
higher-ups In addition build your net-
work upon the classic infrastructures of
family friends your college alumni
group and professional associations
Join a networking group Find one
whose members span every industry
that will give you a broad understand-
ing of other businesses and exposure to
new clients
Connect with everyone That means
networking up down and sideways
Donrsquot think that to make the CEO chair
by age forty-five you should only in-
teract with managers VPs and trus-
tees Get to know the folks in the mail-
room and the coffee shop janitors the
newsstand operator security officersndash
you never know who might offer a
golden nugget of information that be-
comes your jackpot
Find lsquoem Research where your dream
team members work out get coffee
and eat lunch I am not advocating that
you become a stalker as that would
defeat your purposehellip if you become a
friendly face in your potential dream
team memberrsquos kickboxing class and
then ease into chit-chat and get to know
them slowly you can
ultimately introduce
yourself as a business
owner and propose that
they consider joining
your innovative ven-
ture
Bottom Line Trust
that the law of attrac-
tion will deliver the right people to you with
the best chemistry fit and timing And you
will magically click with your team to live
your dream
Be Where Important People Are
Darnell Smith is the
FounderCEO of Busi-
ness in the Black a online
media and marketing
company based in Dallas
Texas http
businessintheblackcom
Joining a networking
group and attending
annual business net-
working conferences
are a great way to
connect with like-
minded business pro-
fessionals
NAPW defines success as owning your
own power As the largest most-
recognized networking organization of pro-
fessional women in the country spanning
virtually every industry and profession the
National Association of Professional Wom-
en (NAPW) is a powerfully vibrant net-
working community with over 600000
members and nearly 300 Local Chapters
NAPW members have diverse backgrounds
beliefs perspectives and lifestyles with one
common bond - their ability to succeed -
See more at httpwwwnapwcom
By Star Jones Esquire President of National Association of Professional Women
Star Jones Esq
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 19
TECH TRENDS
GET YOUR SITE STATS CALL UTS AT 888-885-5552
Changes In Technology Can Present Opportunity For Small And Midsize Businesses
(NAPSI)mdashThanks to new technology itrsquos
an exciting time for small and midsize busi-
nesses Thatrsquos because many are finding
that increased access to new technologymdash
such as cloud and mobile solutionsmdashcan
provide access to services that were never
within their reach before helping them
grow and be more productive
They are also finding that using old or out-
dated technology can hinder a companyrsquos
ability to do business in a number of
waysmdashfrom security risks and compliance
issues to not being able to implement even
modest changes or updates in software all
of which can significantly hamper a compa-
nyrsquos ability to be successful and competi-
tive
A Shift In Technology
The beginning of one era in technology
often means the end or phasing out of an-
other For example to accommodate the
shift toward modern technology used by a
growing number of small and midsize busi-
nesses Microsoft will end support for Win-
dows Server 2003 on July 14 2015
This means that security patches and up-
dates will no longer
be available after
this period resulting
in a less stable and
less secure techno-
logical infrastructure
if no action is taken
However the good news is that a variety of
easy-to-integrate options are available for
those ready to upgrade including Microsoft
Azure the companyrsquos cloud platform
Cloud solutions such as Azure are designed
to provide small and midsize businesses
with the ability to scale up or down to take
advantage of opportunities or cut costs all
based on their needs
Numerous Benefits
Many small and midsize businesses report
that moving to a cloud platform like Azure
provides a range of benefitsmdashincluding
increased backup capacity enhanced disas-
ter recovery capabilities consistent compli-
ance with regulatory demands and access to
the most modern applications These bene-
fits can help small and midsize businesses
move faster
reduce costs
and ulti-
mately be
more produc-
tive
bull Backup Todayrsquos businesses generate
more data than ever before The cloud of-
fers reliable and economical backup for
data for businesses of any size and it even
automatically replicates data to help guard
against unexpected hardware failures
bull Disaster recovery Backup is a great so-
lution to protect your business from data
deletion and corruptionmdashbut it isnrsquot the
only important factor when it comes to data
Disaster recovery with Azure means your
companyrsquos data and applications will be
replicated in the cloud and accessible at any
time should anything happen to your physi-
cal location
bull Compliance With data security comes
legal and regulatory requirements With
cloud platforms like Azure your security
software will be continually updated mak-
ing it easy for your business to ensure it
remains compliant with unique industry
requirements
bull Modern applications The cloud pro-
vides the infrastructure platform and cus-
tom-made solutions in one place rather
than having to cobble solutions together
piece by piece This helps make it possible
for small or mid-size companies to spend
less time troubleshooting IT issues and
more time on activities that will drive the
business forward
Now is the time to plan your transitionmdash
and Microsoft is here to help For more
information please visit
wwwmicrosoftcomen-usserver-cloud
productswindows-server-2003 To find a
Microsoft partner in your area to assist in
your cloud transition visit
wwwpinpointmicrosoftcom
By embracing more modern up-to-date
technologies small and midsize business-
es are able to innovate in a way that al-
lows them to outpace the competition
WBC OHIO Announcement DreamBuilder
The Womens Business Center is now offering an online interactive Business Plan
DreamBuilder is a unique multi-leveled business skills training program created to help women build their dream of starting or growing their own business The 12 courses teach the basics of starting and growing a business including topics such
Rewards and Challenges of Being an Entrepreneur
Developing Your Business Idea
Who is Your Customer
Who is Your Competitor
Marketing Strategy
The significance of Branding
Pricing and so much more Upon completion you will have an edita-ble business plan Through our online tool you will become a part of the WBC DreamBuilder community You can communicate with other participants through discussion boards and messaging options In addition you will find various sample business forms and useful templates for your business Register at httpwwwdreambuilderorgwbcohio Contact us for further information (614) 732-0981
Empowering women entrepreneurs with the resources and tools to create strong sustainable business
20 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
REAL ESTATE TRENDS
HOME amp STYLE TRENDS
Five Quick Ways To Upgrade Your Home For Resale
(NAPSI)mdashWhether yoursquore considering
cashing in on your equity downsizing trad-
ing up moving for a change of scenery or
relocating for better prospects a few smart
investments and improvements can help
your home stand out from the competition
so you get top dol-
lar Even if yoursquore
not planning on
moving anytime
soon these strate-
gies can maximize
your homersquos value
and increase its
marketability
bull Sprucing up the
exterior If you
think yoursquoll have a
few years before
you move work on
your landscaping
now to give plants
time to mature
Look for easy-care
perennials such as hostas which multiply
on their own If you have less time you can
still achieve a quick makeover by power
washing paths and siding painting or up-
grading your front door and keeping the
lawn watered and weeded
bull Removing eyesores inside Some minor
adjustments can help buyers recognize
whatrsquos great about your home Swap out-
dated fixtures remove wallpaper and give
everything a deep clean Replacements
donrsquot have to be top of the line they just
need to eliminate hang-ups for potential
buyers
bull Improving the kitchenmdashto a point You
probably wonrsquot recoup the cost of a full
kitchen renovation but smaller projects such
as upgrading appliances and painting or
refinishing cabinets can modernize the
space
bull Refreshing rooms with neutral paint This is a time-honored tip for a reason
While seeing your favorite bold hues on the
walls makes you happy potential buyers
may not agree A fresh coat of neutral paint
can help them envision their own belong-
ings in the space
bull Focusing on energy efficiency The right
energy-smart upgrades can assure buyers
theyrsquore seeing an efficient home where util-
ity bills can be minimized Adding insula-
tion to the attic and walls can make a dra-
matic improvement in many homes Con-
sider the windows as well Adding a heat-
rejecting window film such as 3M Sun
Control Window Film can reduce cooling
costs and typically does not change the win-
dowsrsquo appearance Since the window film
can reject up to 99 percent of UV rays it
can protect the investment you made in
your hardwood floors rugs window treat-
ments furniture and artwork
Learn More
For further facts visit www3Mcom
homeimprovement
(NAPSI)mdashThere could be good news for
many households The garage can be so
much more than a storage room where you
hide your kidrsquos soccer cleats lawn mower
and old yearbooks With these five tips you
can make it as organized functional and
aesthetically pleasing as any room in your
house
1 For many the garage is the pri-
mary entry and exit point to the
home but it can also serve as a
terrific storage space for emergen-
cy supplies Check to make sure
your home emergency kit is up to
codemdashreplace batteries in flash-
lights and replenish your canned
food and medical supplies You
may not need them every day of
the year but itrsquos better to be safe
than sorry Also ensure that you
have backup power sources availa-
ble in the event of an outagemdasha
home generator and backup battery for your
garage door opener are proven solutions
that will help maintain accessibility and
functionality for your family no matter the
circumstance
2 While reorganizing take some time to
check your garage door Test the alignment
by disconnecting the door from the opener
once itrsquos disconnected you should be able
to lift the door easily with one hand If the
door is stuck or difficult to lift you should
call an authorized dealer for an inspection
Also be mindfulmdashif your garage door
opener was installed prior to 1993 itrsquos
probably time to have it replaced as it may
not be equipped with the latest safety fea-
tures such as photo eyes
3 When cleaning the garage homeowners
tend to think of horizontal spacemdashclearing
out boxes on the floor moving gardening
equipment and power tools over to the
sidemdashbut freeing up vertical space can be
just as important Instead of piling contain-
ers on the floor think about installing wall
shelves to maximize space If you want to
clear up additional overhead for a larger
car a hanger for bikes or other large pieces
of sporting equipment consider replacing
your overhead garage door opener
4 Yoursquove organized and upgraded your
garage but yoursquore not done yetmdashyou need
to be sure your garage is a safe place for
friends family and pets Store flammable
propane tanks outdoors and invest in a 5- or
10-pound fire extinguisher in case of emer-
gencies Lock up any other dangerous
chemicals
5 A good cleaning ultimately helps in-
crease convenience and peace of mind and
that premise can extend beyond organiza-
tional tips
Creating a clean functional space will pro-
vide the peace of mind you want and de-
serve You can turn your home into an or-
ganized retreat and your garage into a func-
tional space-saving area you can enjoy year
after year
Spring Cleaning 101 Find Extra Funds and Freedom By Decluttering Your Garage
How a few quick touch-ups can create added value to your
home
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 21
TRENDY PALETTE
(NAPSI)mdashSo many people are grilling out-
doors year-roundmdasheven when temperatures
dip below freezingmdashthat Weber Grills the
company that launched the grilling revolu-
tion more than 60 years ago has released its
top tips for hearty grillers who simply
wonrsquot give up the distinctive flavors that
only an outdoor grill can deliver
ldquoMore than half of grill owners grill year-
roundmdashand 35 percent grill when the
temperature drops below freezingrdquo
said Kim Lefko Executive Vice Pres-
ident AMERICAS Weber-Stephen
Products LLC ldquoOur annual Weber
GrillWatch Survey reveals the top
reason people brave the cold is be-
cause they feel everything tastes better
grilled They also tell us itrsquos because
they see grilling as an adventure itrsquos
lsquome timersquo and itrsquos lsquofootball seasonrsquordquo
Whether grilling for one or two or to
add some flair to your next party be sure to
bundle up on your way to the grill and arm
yourself with these essential tips from We-
ber
bull Plan on adding five to 10 minutes to the
normal time it takes to preheat your grill in
the warmer months
bull Even when itrsquos cold outside never grill in
an enclosed space that can trap deadly car-
bon monoxide such as inside a garage or
under an overhang
bull If yoursquore lookinrsquo you ainrsquot cookinrsquo Resist
the urge to lift the lid Repeatedly opening
the grill will let precious heat escape ulti-
mately increasing your grilling time
bull Use a thermometer to measure the internal
temperature of foods for delicious results
every time
bull Have backup fuelmdashcharcoal and pro-
panemdashon hand in the winter as the grill will
typically require more fuel than during the
warmer months
bull Grill what you know Cold weather is the
time to stick with the tried-and-true recipes
you know by heart to maximize efficiency
at the grill
bull Position gas grills so the wind is perpen-
dicular to the gas flow and not blowing the
flame down the burner tubes
bull Keep your grill covered to protect it from
the elements
bull Snow gloves are not barbecue gloves
Make sure you have on heat-resistant
gloves when operating your grill
For additional cold weather grilling tips
visit wwwwebercomweber-nationblog
how-to-grill-in-the-winter
Essential Tips For Year-Round Grilling
888-885-5552 inforbantrendsetterscom
URBAN TRENDSETTERS INTRODUCES
NEW APPS FOR RESTAURANTS amp MORE
22 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
HEALTH AND WELLNESS
by Bruce Johnson
heart attack survivor and news reporter-
anchor
(NAPSM)mdashldquoForty-two-year-old black
male probable heart attackrdquo To this day
the paramedicsrsquo words as they rushed me to
a Washington DC hospital ring in my
ears
It began as a normal Thursday cover-
ing news as a street reporter in the
toughest part of our nationrsquos capital
When the severe pain in my chest
began I tore open the top buttons of
my dress shirt and loosened my tie to
no avail After a few failed attempts
to shake off the pain I was rushed by
ambulance to the local hospital
As I was rolled into the emergency
room my shirt was cut off an IV
needle was stuck in my arm and
monitoring leads were stuck to my
chest I was given medication to dis-
solve any blood clots and restart
blood flow to my heart An electrocardio-
gram showed that I had had a type of heart
attack called ldquothe widow makerrdquo An artery
was abruptly and completely blocked Fifty
percent of patients who have this type of
heart attack die before they get to the hospi-
tal
My cardiologist was concerned I was
young to be having a heart attack and was
outwardly in good health
Two years before my heart attack with a lot
of help I had quit smoking and eliminated
all alcoholic drinks However my job as a
reporter for a top news station was inherent-
ly stressful I often grabbed fast food as I
tried to balance professional responsibilities
with family time It had all caught up with
me
Later that night my chest pain came back
and I was flown to another hospital where
an emergency angioplasty was performed to
widen the obstructed artery
I was in intensive care for several days be-
fore starting inpatient cardiac rehab Within
2 weeks I was walking and ready to go
home I continued my supervised cardiac
rehab as an outpatient for another 6 weeks
Determined to learn why I had my heart
attack and what I could do to prevent anoth-
er one I relied on what I did best research
and investigation I asked my family about
our history of cardiovascular disease I read
articles and listened intently when the nurs-
es and doctors explained about my blood
pressure pulse weight and medications I
worked with a nutritionist who told me that
if I ate mostly fresh fruits and vegetables
broiled fish and chicken and lower-fat
foods I could occasionally enjoy spare ribs
at family get-togethers
I had always been athletic before my heart
attack but I knew I needed an activity that
Hey Man Itrsquos Time We Have A Heart-to-Heart
Continued on Page 23
Bruce at work amp play
after surviving heart
attack
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 23
DIET FREE LIFE PROUD SPONSORS OF THE NEW UTS
FITS amp TRENDY MAGAZINE gave me control of my heart speed I start-
ed by running on a treadmill and then
moved my runs outside I listened to my
body but wasnrsquot afraid to push myself
I saw my doctors regularly to make sure
my heart was functioning at its best My
health care team was stunned by my recov-
ery often calling me a miracle which felt
great But not as good as knowing I was
living healthy tracking and controlling my
blood pressure and taking care of myself
Despite my progress I needed to prove to
myself that I was healthy Since running
had be come my passion I entered the
Marine Corps Marathon With clearance
from my doctor on October 22 2000mdash
eight years after my heart attackmdashI ran
262 miles When I crossed the finish line
I knew my heart attack hadnrsquot defeated or
defined me
I know I was spared My story could have
turned out differently and I am grateful for
this gift of life But do you know what
This could be you Heart disease remains
the leading cause of death in America
If you learn anything from my story I
hope itrsquos that YOU have to take care of
yourself and your heart No one else can
do it for you During American Heart
Month and all through the year make
your heart a priority Know your blood
pressure and keep it in control Donrsquot
smoke Eat less fatty salty and greasy
food and more fruits and vegetables Make
an appointment with your doctor Free
resources and information are available
from Million Hearts at
http1usagov1AU65x6 Take it from
me taking action today could save your
life tomorrow
HeartmdashContinued From Page 22
24 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
BEAUTY AND FASHION TRENDS
Inspiring Beauty 50 Years of Ebony Fashion Fair
The first-ever exhibition on the Ebony
Fashion Fair Inspiring Beauty explores the
50-year history of the charity fashion spec-
tacle that redefined the concepts of beauty
style and empowerment for African Ameri-
cans by examining the history of the show
and its director and producer Eunice W
Johnson
Inspiring Beauty showcases nearly 100 ob-
jects including ensembles and accessories
displayed on fully stylized mannequins to
recreate the runway experience as well as
archival photographs video and Johnsonrsquos
personal effects to tell the full story of these
unparalleled events At the center of this
dynamic show are the stunning gowns
feathered coats and statement designs seen
in the 40 garments selected from a collec-
tion of thousands Johnson amassed in five
decades
Works by designers including Stephen
Burrows Christian Dior Christian La-
croix Bob Mackie Missoni Jean Patou and Sarli illustrate themes of vision inno-
vation and power as exemplified by John-
sonrsquos entrepreneurial spirit flair for fash-
ion and philanthropic goals as co-founder
of Johnson Publishing Company publisher
of Ebony and Jet magazines
Exhibition highlights include garments
from fashion greats such as Valentino
Pierre Cardin and Alexander McQueen
for Givenchy before they reached world-
renowned status An Yves Saint Laurent
lsquoPicassorsquo cocktail dress Nina Ricci even-
ing ensemble of a shirred jumpsuit and ruf-
fle coat Karl Lagerfeld for Chloeacute beaded
gown Vivienne Westwood animal print
evening gown and Emanuel Ungaro two
piece bridal gown are examples of the spec-
tacular trends of fashion and attitude of
style
Developed by the Chicago History Museum
in cooperation with Johnson Publishing
Company Inspiring Beauty offers an un-
precedented multisensory experience to
visitors who have never attended an Ebony
Fashion Fair as well as reconnects those
who experienced it first-hand
TOUR SCHEDULE Museum of Design Atlanta GA
October 18 2014 ndash January 4 2015
Milwaukee Art Museum WI
February 5 2015 ndash May 3 2015
Minnesota History Center St Paul MN
May 22 2015 ndash August 16 2015
Charles H Wright Museum of African
American HIstory Detroit MI
September 18 2015 ndash January 3 2016
Memorial Art Gallery of the University
of Rochester NY
January 30 2016 ndash April 24 2016
Bellevue Arts Museum WA
May 20 2016 ndash August 12 2016
The George Washington University Mu-
seum and The Textile Museum Wash-
ington DC February 10 2017 ndash June 4 2017
Eunice Johnson at work 1970 Photo
courtesy of Johnson Publishing Compa-
Eunice Johnson with designer Yves
Saint Laurent 1972 Photo courtesy of
Johnson Publishing Company LLC
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 25
ldquoMaking pretty faces is my specialty
Sara King
Professional Makeup Artist
614-900-1033 wwwstyleseatcomsarakingbeauty
Special
Events
Free-Lance
Make-Up Parties
BEAUTY amp FASHION TRENDS
Available at DrsquoAndrearsquos Hair Studio
DrsquoAndrea Brown Master Designer
2151 E Dublin Granville Road Suite F
Columbus OH 43229 P 614-636-2298
5 STAR HAIR MAYVEENCOM
Natural Straight
Deep Wave
Curly Wave
Loose Wave
FREE BUSINESS OPPORTUNITY
CALL TODAY
If yoursquore like me yoursquove got a random col-
lection of carrier and essential oils some-
where in your beauty arsenal If yoursquore like
me said random collection of essential and
carrier oils is mostly just sitting there col-
lecting dust and taking up space on your
shelves Many of us aspire to be gung-ho
DIY mixtresses in our down time but life
doesnrsquot always have that in store for us In
fact sometimes we buy products we donrsquot
need and make aspirational plans that wersquore
going to learn how to use them That
doesnrsquot always happen Irsquom here to help
you sift through the clutter
First things first ndash let me introduce you to a
recipe book you should check out ndash Natural
Beauty Alchemy Make Your Own Organic
Cleansers Creams Shampoos Serums
Balms and More Itrsquos written by fabulously
named licensed pharmacist and expert
healthcare professional Fifi M Maacaron
and features more than 100 easy to follow
recipes for skin and body IMO itrsquos pret-
ty light on hair recipes but it offers helpful
and simple recipes for bellas who want to
make their own toner or serum or even per-
fumes from essential oils With permission
from the publisher I got access to a few
exclusive recipes ndash you gotta get the book
for the rest I specifically requested the
breakdown for the ldquo3-in-1 Lazy Blendrdquo ndash
you KNOW I love a good multi-use prod-
uct A DIY multi-use product SOLD
Herersquos the breakdown courtesy of The
Countryman Press
3-in-1 Lazy Blend ndash Makeup Remov-
er Toner amp Night Oil
What could be better than a makeup remov-
er that is also a toner and an anti-aging
night oil all in one bottle This formula
softens the skin and nourishes it While the
composition of jojoba oil is very close to
that of the skinrsquos own lipids and it doesnrsquot
clog pores wheat germ oil is rich in vita-
mins and minerals that prevent aging
Chamomile tea and rose water are extreme-
ly skin friendly and help alongside glycer-
in balance moisture levels Keep this oil-
water mix handy especially when you have
little time and energy left at the end of the
day
INGREDIENTS 2 ounces (60 ml) rose water
1 tablespoon almond oil
1 tablespoon jojoba oil
1 tablespoon wheat germ
1 ounce (30 ml) chamomile tea (at room
temperature)
1 teaspoon glycerin
5 drops vitamin E oil
Note You can substitute witch hazel for
rose water in case of oily skin
INSTRUCTIONS 1 Mix the above ingredients adding one at
a time Shake well and then transfer to a
spray bottle
2 Shake vigorously to disperse oil droplets
before spraying onto a cotton disc or ball
Wipe the face and neck repeating if neces-
sary to remove makeup completely
3 You do not need to rinse or follow with a
toner or night oil because this formula does
it all
4 Store the bottle in a cool place away from
sunlight and heat
Try This DIY Beauty Recipe ndash the 3-in-1 Makeup Remover Toner amp Night Oil
By Patrice Grell Yursik
Founder Afrobellacom
26 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
ARTS AND ENTERTAINMENT
NEW YORK NY and UNIVERSAL CITY Calif ndash The biggest names in en-tertainment will bring the music of the iHeartRadio app to life on Sunday March 29 for the second edition of the iHeartRadio Music Awards hosted by Oscar and Grammy award winning actor and musician Jamie Foxx The event will air live on NBC from 8-11 pm ETPT from the historic Shrine Auditorium in Los Angeles and will be broadcast sim-ultaneously on iHeartMedia stations na-tionwide and across the iHeartRadio
digital music platform
The three hour telecast will truly reflect Americarsquos favorite music and will show-case the yearrsquos most popular artists and songs determined by the iHeartRadio Chart and fan voting through iHeartRa-dio stations nationwide The evening will include performances by Rihanna Iggy Azalea Sam Smith Madonna Ja-son Aldean Jamie Foxx Meghan Trai-nor Jason Derulo Jennifer Hudson Kelly Clarkson Snoop Dogg Nate Ruess Alesso and Florida Georgia Line
along with appearances from Taylor Swift and more This yearrsquos iHeartRa-dio Music Awards will also feature un-
expected collaborations from some of
the top names in music
ldquoThis is the night we celebrate the big-gest songs and artists we played for fans on our iHeartRadio stations across America and on the iHeartRadio app over the past year along with a look at whats coming in 2015rdquo said John Sykes President of Entertainment En-terprises for iHeartMedia Inc ldquoAnd who better to host than both a Grammy win-ning musician and Oscar winning per-former Jamie Foxx This is going to be an amazing star packed Sunday night of
music on NBC
ldquoIrsquom so excited that Jamie Foxx is taking the reins at this yearrsquos iHeart awards He is the perfect choice to lead this extraordinary night of music and celebrity artists said Paul Telegdy President Alternative and Late Night
Programming NBC Entertainment
2014 was such an incredible year for so many artists across different genres so
its great to see them get the recognition they deserve said Tom Poleman Pres-ident of National Programming Platforms for iHeartMedia Whether theyre new to the scene or industry veterans each artists journey is exciting to follow from their first radio spin to their first
iHeartRadio Music Award nomination
The iHeartRadio Music Awards is the night in music where the indus-tryrsquos top artists get to shine in a relaxed and fun atmosphere and celebrate their own achievements as well as those of their peersrdquo said Ian Stewart President of Done +
Dusted Inc
Category finalists for the iHeartRa-dio Music Awards were announced on February 4 with 2014 iHeartRa-dio Innovator Award winner Pharrell Williams making a special appear-ance on NBCrsquos TODAY show to
reveal this yearrsquos Artist of the Year nomi-nees Social voting through iHeartRadio stations nationwide for the Best Lyrics Best Fan Army and Renegade catego-ries will run through Friday March 20 Category finalists (by alphabetical order) are
JAMIE FOXX TO HOST IHEARTRADIO MUSIC AWARDS LIVE ON NBC Sunday March 29 (8-11 PM ETPT)
Rihanna Iggy Azalea Sam Smith Taylor Swift Madonna Jason Aldean Jamie Foxx Meghan Trainor Jason Derulo Jennifer Hud-son Kelly Clarkson Snoop Dogg Nate Ruess Alesso and Florida Georgia Line
Continued on Page 27
Jamie Foxx
Rihanna
Snoop Dogg
Jennifer Hudson
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 27
EVENTS
The Urban Trendsetters List of 2015 Media Sponsorship is GROWING NATIONALLY amp FAST
Events Include but NOT limited to
Whorsquos Who Publishing Book Unveiling Receptions for Atlanta GA other city announcements soon
The African American Male Wellness Walk Atlanta Detroit Washington DC Niagara Falls
2015 Champions of Diversity and Career town Network Career Fair-Columbus OH and Atlanta GA
The African American Film Festival-New York City
FOR MORE INFORMATION ON ADVERTISING SPONSORSHIP OR VENDOR OPPORTUNITIES LOG ONTO WWWURBANTRENDSETTERSCOM EVENTS
CALL Mykayla Bryant or Sharon S Gordon at 888-885-5552
EMAIL mykaylaurbantrendsetterescom or Sharonurbantrendsetterscom
Artist of the Year
Ariana Grande
Iggy Azalea
Luke Bryan
Sam Smith
Taylor Swift Song of the Year
All About That Bass - Meghan Trainor
All of Me - John Legend
Happy - Pharrell Williams
Shake It Off - Taylor Swift
Stay With Me - Sam Smith Best Collaboration
Bang Bang - Jessie J + Ariana Grande + Nicki Minaj
Dark Horse - Katy Perry featuring Juicy J
Fancy - Iggy Azalea featuring Charli XCX
Problem - Ariana Grande featuring Iggy Azalea
Talk Dirty - Jason Derulo featuring 2 Chainz
Best New Artist
Bastille
Cole Swindell
Iggy Azalea
Meghan Trainor
Sam Smith Country Song of the Year
Bartender - Lady Antebellum
Burnin It Down - Jason Aldean
Dirt - Florida Georgia Line
Give Me Back My Hometown - Eric Church
Play It Again - Luke Bryan Hip HopRampB Song of the Year
Dont Tell Em - Jeremih featuring YG
Drunk in Love - Beyonceacute featuring Jay Z
Flawless - Beyonceacute
Loyal - Chris Brown featuring Lil Wayne and Tyga
New Flame - Chris Brown featur-ing Usher and Rick Ross
Dance Song of the Year
Animals - Martin Garrix
Blame - Calvin Harris featuring John Newman
La La La - Naughty Boy featuring Sam Smith
Summer - Calvin Harris
Waves - Mr Probz
Alternative Rock Song of the Year
Come With Me Now - KONGOS
Do I Wanna Know - Arctic Mon-keys
Fever - The Black Keys
Something From Nothing - Foo Fighters
Take Me to Church - Hozier Best Lyrics
All of Me - John Legend
Blank Space - Taylor Swift
Counting Stars - OneRepublic
Habits (Stay High) - Tove Lo
Stay With Me - Sam Smith
Thinking Out Loud - Ed Sheeran
Best Fan Army
5SOSFAM - 5 Seconds of Summer
Arianators - Ariana Grande
Bey Hive - Beyonceacute
Team Breezy - Chris Brown
Sheerios - Ed Sheeran
Church Choir - Eric Church
Directioners - One Direction
Selenators - Selena Gomez
Mendes Army - Shawn Mendes
Swifties - Taylor Swift Renegade Award presented by the All New 2015 Jeep Renegade
Brantley Gilbert
Charli XCX
Hozier
Iggy Azalea
Meghan Trainor
This year the iHeartRadio Music Awards is partnering with the Jeep brand to pre-sent the first-ever ldquoRenegade Awardrdquo The ldquoRenegade Awardrdquo celebrates emerging standout artists who have bro-ken boundaries while staying true to themselves These artists defy conven-tion to create new musical lanes that are distinctly their own They are authentic and passionate with the talent to stretch the limits and do something extraordi-
nary
The iHeartRadio Music Awards will be executive produced by John Sykes Tom Poleman and Liz Kelly of iHeartMedia along with Ian Stewart and Hamish Hamilton of Done and Dusted Inc who will also produce the show for NBC Stu-
dios Hamilton will also direct
Proud partners of this yearrsquos events in-clude the All New 2015 Jeep Renegade
and Taco Bellreg
For breaking news and exclusive iHeartRadio Music Awards content visit iHeartRadiocomawards or follow the social buzz on Twitter Facebook Insta-
gram and Google +
IHeart - Continued From Page 25
ARTS AND ENTERTAINMENT
28 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
TRAVEL TRENDS
FOR VENDOR AND SPONSORSHIP INFORMATION CONTACT SHARON S GORDON 888-885-5552
(NAPSI)mdashFor those looking to take an
upscale road trip but who want to get the
most for their money there are several tips
and tricks to keep in mind when planning a
getaway
Time Your Trip-If your dates are flexible
try traveling to your selected destination
during its off-season Hotels often drop
their rates to attract business when crowds
thin out and you can score a great deal
while avoiding a tourist rush Try a moun-
tain destination before ski season is in full
swing or a famous site such as the Grand
Canyon on a weekday during the school
year
Take Advantage of Luxury Partnerships-
Luxury brands often partner to provide their
customers with added value To take your
road trip up a notch from the moment you
pull out of your driveway a special edition
Crafted Line of vehicles from Lexus comes
equipped with a beautiful two-piece set of
tailor-made Tumi luggage The Lexus
Crafted Line features an Ultra White exteri-
or with Obsidian door handles side mirrors
and grille Eye-catching seats contrast
stitching headrests and door panels are
either two-tone BlackScarlet or Black
Cabernet Models include IS 250 F SPORT
LS 460 F SPORT and GS 350 F SPORT in
RWD and AWD RX 350 AWD F SPORT
and ES 350
The limited edition Tumi duffel bag set was
specifically designed to match the vehicles
for grille-to-trunk coordination Lexus own-
ers can find additional pieces of this origi-
nal luggage set and other exclusive offers at
LexusDriverscom A Meguiarrsquos New Car
Care Kit is also included as another extra
bonus for Crafted Line owners
Search for Package Deals-Regardless of
when you travel try to look for a hotel of-
fering a package deal to capitalize on your
travel investment Many upscale hotels of-
fer credit toward their on-site restaurants
bars or spas when you book in advance
online Hotels in areas such as Napa Valley
or other wine country destinations may
partner with nearby wineries to offer its
guests exclusive deals on tastings and tours
For example The Allison Inn amp Spa in Or-
egonrsquos Willamette Valley offers Lexus
owners the chance to sample three distinc-
tive local wines and receive a complimen-
tary bottle of their favorite The resort also
has an on-site fleet of Lexus vehicles avail-
able for guests to drive eliminating the
need for a rental car
Take the Scenic Route-The great thing
about road trips is that you can skip the
crowded expensive attractions and enjoy
the view from the comfort of your car seat
And all passengers will be happy to spend
more time taking in free scenic sites along
the way Take advantage of natural wonders
and roadside attractionsmdashsuch as New
Yorkrsquos scenic Finger Lakes region or
kitschy Route 66 sitesmdashwhenever possible
With these tips and tricks and a little ad-
vance planning yoursquoll save time and money
while elevating your road trip Find out
more at wwwLexuscomcraftedline
Elevate Your Next Road Trip By Seeking Out Added Value
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 29
AUTO TRENDS
When The Check Engine Light Is On Donrsquot Ignore It
Donrsquot take this lightly One of the most
vital signals of an improperly functioning
vehicle is the check engine light and when
illuminated it alerts the driver to a variety
of existing potential problems Neverthe-
less vehicle checkups
during car care events
throughout the country
reveal that the check en-
gine light is on in nearly
one out of 10 vehicles
Some common malfunc-
tions that can cause the
check engine light to illu-
minate include a faulty
oxygen sensor mass air-
flow sensor or spark
plugs and wires If the light flashes the
condition is more critical and must be
checked immediately to prevent severe
damage which may include catalytic con-
verter damage
ldquoWhen the check engine light comes on it
means that a vehicle system such as the
ignition fuel injection or emission control
is not operating properly even if the vehicle
appears to be running normallyrdquo explained
Rich White executive director Car Care
Council the source for the ldquoBe Car Care
Awarerdquo campaign promoting regular vehi-
cle care maintenance and repair
ldquoA glowing check engine light doesnrsquot
mean you have to immediately pull the car
to the side of the road but it does mean you
should get the car checked out as soon as
possible Ignoring the warning light could
result in costly repairs At the very least the
light could alert you to an engine problem
that is negatively impacting fuel economyrdquo
he added
When scheduling service make sure the
automotive shop that examines your vehicle
has professional technicians who are trained
and certified in OBDII diagnosis and repair
The technician will connect your vehiclersquos
computer system to a diagnostic scan tool
which will indicate why the light was acti-
vated
At the same time the technician can ana-
lyze idle speed throttle response engine
temperature fuel system pressure manifold
vacuum exhaust emission levels and many
other key indicators Once the problem is
fixed the carrsquos computer is reset to initiate
its release process The technician should
then be able to tell you what needs to be
done and discuss potential warranty cover-
age and further testing if necessary
For a free ldquoCar Care Guiderdquo or for further
information visit wwwcarcareorg
Donrsquot be in the dark
about your enginersquos
problem when the check
30 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
Christa Payne Area Manager 614-778-1958
christapayneaolcom Undercoverwearcomchristapayne
Call me to book your Special Girls Night Party
Business Opportunity
Changing Womenrsquos Lives
REGISTER YOUR BUSINESS IN OUR ONLINE BUSINESS DIRECTORY FREE AT WWWURBANTRENDSETTERSCOM UTS BIZ LIST
ARE YOU A TRENDSETTERS
Urban Trendsetters wants to spotlight you and your busi-
ness
Send your us your photo and brief introduction to Sha-
ronurbantrendsetterscom Subject Business Spotlight
SELL YOUR STUFF
UTS Classifieds
All print classified ad will get
FREE placement online
One Week $25 Two Weeks $40 One Month $75 Includes 1 photo up to 500 characters
Call Urban Trendsetters
Today
Your ad could be here for as low as
a $150 investment
Call Urban Trendsetters Today
888-885-5552
Urban Trendsetters Business Directory
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 31
FINANCIAL ADVISOR
Registered Investment Advisory Firm is
currently expanding throughout
Ohio We are in search of Independ-
ent Investment Advisor Representatives
Must be self-motivated professional and
willing to take direction If you have a
financial or insurance back round we
encourage your response We work with
Globally Recognized Money Manag-
ers Strong Ethics and complete transpar-
ency with clients relationships is essen-
tial Please contact Hardiman Invest-
ment Management Inc 614-209-
9748 or submit a resume via e-mail to
FREELANCE WRITERS
Do you love to write Urban
Trendsetters is growing and we
are looking for writers
If you are good writer love con-
necting with people and enjoy relay-
ing empowering information UTS is
the place for you Contact Sharon S
Gordon at 888-885-5552 for more
information or send email to in-
fourbantrendsetterscom
CLASSIFIEDS UTS Online Classifieds The Urban Trendsetters allow our customers the opportunity to submit their classified ads and pay online You may add photos videos and links to your classified ads You may also choose to upload current display ad As with our coupons our classified ads are available in print online via e-blast in our weekly top classified blast as well as front page top classified listing feature on our website
MEDIA SALES
Earn Extra Income for the Holidays
Urban Trendsetters wants to increase your
sales staff We offer a variety of media ser-
vices and we serve many different industries
If you are a professional individual seeking
unlimited income potential give us a call to-
day at 888-885-5552 or email
salesurbantrendsetterscom NO EXPERIENCE NECESSARY
Have you tried that crazy wrap thing
We NEED Distributors NOW The It Works Ultimate Body applicator is a first to market product like NOTHING you have ever seen before The Ultimate Body
Applicator is a all natural non woven cloth that is site specific ANYWHERE you place is its going to TONE TIGHTEN and FIRM in
as little as 45 minutes Reduces the appearance of cellulite and varicose veins No its not water weight loss No it wont come back over
night and YES IT WORKS Donrsquot believe Try if for YOURSELF Call Mykayla Bryant Diamond Director at 937-532-8295
UTS FREE CARD
Ever wondered how your business could
profit from a Pre-Paid Card and the PPC
industry Contact UTS Free today at
614-526-8871 or email
utsfreecardgmailcom
Urban Trendsetters and Career Town Network Host STEM
Virtual Career Fairs
The purpose of this conference is to follow the governments lead in its STEM or Educate to Innovate model Our 4 goals are
1 Bring more awareness and emphasize the importance of in our educa-
tion system and encourage students to pursue degrees and careers in
STEM
2 Create more teachers and educators in the STEM areas
3 Create more diversity and careers in STEM for women and minorities
4 Create and develop relationships between corporations colleges uni-
versities and educators that will provide more positions of internships for
For Registration Vendor and Sponsorship Opportunities and Information
Call 888-885-5552 Email
Sharonurbantrendsetterscom wwwurbantrendsetterscom
Register for Your FREE Career Town Account
March- Celebrating Women of Diversity
AprilmdashHealthcare May-Internship amp Summer Opportunities HBCU
This series of career fairs will allow recruiters and job seekers to interact
one on one from the comfort of office and home Each week is dedicated
Logistics amp Warehouse Professional Healthcare and STEM
Classified Ads
$25 amp up
Your Ad
Could Be
HERE
32 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
Urban Trendsetters is YOUR NEW Online Marketing Department
SECURE YOUR ACCOUNTS TODAY Urban Trendsetters Brand Establisher amp Booster
Call 888-885-5552 for a FREE Consultation
The next most important things to secure for your brand after acquiring your domain name are the account names and profiles
on social media blogs and local directories
We all know that it is optimal to have a domain name that exactly matches your brand name or business name The same is true for
your account names as well as the URLs of your profiles on social media blogs and directories Your accounts on Web
properties are part of your brand presence and so securing your accounts
Establishing your accounts with optimal branding is of great
importance
ALL FOR $799
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 5
IN THIS ISSUE
PublisherCEO
Sharon S Gordon
Editor-at-Large
Lisa Freeman-
Williamson
VP Sales amp Market-
ing
Mykayla Bryant
Contributing Writers
Delois R Wright
Brenda Spencer
ProductionGraphics
Ashley Corry
Digital Media
Mykayla Bryant
Distribution
Cobrersquo Gordon
Urban Trendsetters Distribution Location
Would You Like Urban Trendsetters in Your Business Location
Call Us Today 888-885-5552
Visit Our Website for Our Full List of
Distribution Locations wwwurbantrendsetterscom
Team UTS
What is the BEE Busi-
ness Directo-
ry
The BEE (Black Eco-nomic Empow-erment) Busi-ness Directory is a community resource for locating Afri-can Americans in business and to communicate additional businesses resources and services available to build and enhance opportunities in the community Our first edition of The BEE (Black Economic Empowerment) Business Directory will launch in Central Ohio The BEE Business Directory will be published in print and online
The printed version will be available for distribution July 2015 Our goal is to reg-ister over 500 businesses by submission date May 1 2015 Join Us
GET LISTED ONLINE TODAY
WWWURBANTRENDSETTERCOM
GET YOUR Free Business Listing
Premium Directory
Launch Specials Available
Including
ADDITIONAL PHOTOS
VIDEOS AUDIO
URBAN TRENDSETTERS IS EVEN
BETTER ONLINE
Read it in printhellipExperience it
online helliphelliphelliphellip
Links from online version to
Videos Interviews Advertisers
Events Calendar Coupons amp
MORE
Local Libraries
Beauty and Barber Salons
Beauty Supplies
Book Stores
City Offices
State Offices
County Offices
Non-Profit Organizations
Restaurants and Venues
Neighborhood Stores
Drug Stores
Professional Offices
Chambers of Commerce
Churches
Media Outlets
Corporate Offices
Spirit Stores amp Locations
Recreation Centers
High Schools
Colleges amp Universities
Small Businesses
UTS Events
Page 7 International Womenrsquos Day Page 9 SportsmdashNEW Feature w Oscar Haywood Page 10 Relationship TrendsmdashThe Grown Zone Page 11 Black Youth Leading the Way in This Modern Day Movement Page 12 The Journey Page 13 Family Trends Page 14 Diversity Page 16 Successful Sistarsquos To Seek For Success Page 18 Business Page 19 Tech Trends Page 24 Fashion Trends Page 26 I Heart Music Awards
Eunice Johnson Ebony
Fashion Fair Page 24
6 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
URBAN TRENDSETTERS PRESENTS NEW SERVICES FOR
2015
ONLINE MARKETING SEO WEBSITE DESIGN EMAIL MARKETING PAY PER CLICK BLOG CONTENT CREATION PRESS RELEASE DISTRIBUTION LANDING PAGE CREATION AND DISTRIBUTION SOCIAL MEDIA CREATIONOPTIMIZATION REPUTAI-TON MANAGEMENT
ADDITIONAL SERVICES EVENT MARKETING STRATEGY amp CONSULTATION Includes Sponsorship Presentation Creation SPECIAL EVENT PUBLICATION DESIGN
POSITION TO PROSPER
Call today to book your FREE Position to Prosper 1 Hour Consultation and receive a FREE WEBSITE AUDIT TODAY
888-885-5552
MOBILE MOBILE APP CREATIION WEBINAR DEVELOPMENT AUDIO VIDEO COMMERICAL PRODUCTION MOBILE TEXT CAMPAIGN DEVELOPMENT
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 7
NEWS
Throughout history women have made
powerful leaps defending our country
fighting for equal rights and demonstrating
our gender is an asset to the world It took
nearly 150 years after the signing of the
Declaration of Independence for American
women to have the right to vote Wersquove
come a long way and today we are strong-
er than ever beforehellip but therersquos still work
to do Together wersquoll make it happen
International Womenrsquos Day celebrates the
contributions women make in every aspect
of life ndash at home at work in their commu-
nities ndash as mothers wives sisters daugh-
ters educators students and leaders We
come from different cultures backgrounds
and all walks of life united by a common
goal ndash to strengthen communities families
and societies by empowering women to
achieve equal rights and success
Last yearrsquos International Womenrsquos Day
theme ldquoInspiring Changerdquo was about envi-
sioning a better world for all women and
girls We challenged the status quo for
womenrsquos equality and took action by em-
powering each other to succeed We in-
spired young girls through mentoring made
an impact through net-
working stood up for
women against sexual assault and
became actively involved in
NAPW Foundation initiatives
expanding opportunities and ad-
vancement for women and girls
The United Nations is instrumental in ele-
vating the cause of gender equality around
the world The 1995 Fourth World Confer-
ence in Beijing marked a significant turning
point for the global gender equality agenda
because it created the Beijing Declaration
and the Platform for Action Adopted by
189 countries the Platform is a key global
policy document on gender equality with
focus on world attention on issues that mat-
ter most in the lives of women and their
families This includes access to education
health care jobs credit and the chance to
enjoy basic legal and human rights This
year marks the 20th Anniversary of the Bei-
jing Declaration and Platform for Action
and it remains a powerful source of em-
powerment and inspiration for gender
equalityhellip because like Hillary Clinton said
at the Beijing Conference 1995 ldquoHuman
rights are womenrsquos rightshellip And womenrsquos
rights are human rightsrdquo
Your Passion Makes it Happen Empower Educate Mentor Wersquore living
in a global gender revolution Women are
finding their voices and using them to in-
spire change We are ancestors of the brave
strong and mighty women who fought for
the vote It is our mission to keep fighting
for our rights leading by example and in-
spiring other women to do the same
Therersquos so much to learn from each other
and nowrsquos the time to embrace our woman-
hood and band together as strong profes-
sional sisters of this great country
Your Network Makes it Happen Moving forward means helping each other
succeed When women are under-
represented in the workplace with few op-
portunities for advancement itrsquos easy to
inadvertently hinder another womanrsquos suc-
cess According to a 2014 research study by
the Workplace Bullying Institute women
target women at work 68 of the time The
more we only try to promote our individual
success the less progress we make as a
collective force The professional women of
NAPW provide a supportive network with
each woman at different stages of her career
with a common aspiration to help each oth-
er achieve success
MakeItHappen on Social Media Like follow join tweet repeat Itrsquos the age
of hashtag activism and social media plays
a huge role in connecting women around
the world making a difference sharing
stories exchanging ideas and inspiring
women (and men) to become involved in
gender equality initiatives Join and initiate
discussions sparking involvement and in-
terest post resources pictures videos arti-
cles and get the message of equality out
there for the world to see
Herersquos to celebrating women calling for
equality and making it happen
Did you ldquoinspire changerdquo on International
Womenrsquos Day last year How will you
ldquomake it happenrdquo this year
Women of the worldhellip today is ours We are the future of history
I believe that
the rights of
women and
girls are the un-
finished busi-
ness of the 21st
centuryrdquo ndash
Hillary Clinton
We Make It Happen Happy International Womenrsquos Day By Star Jones Esquire President of National Association of Professional Women
8 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
COMMUNITY
Strategic Partnership Leaders of the National Society of Black Engineers (NSBE) and the American Society of Civil Engineers (ASCE) sign a memorandum of understanding before the
Charles Stark Draper Awards Dinner at the National Academy of Sciences in Washington DC (left to right) ASCE Executive Director Thomas W Smith III ASCE President Robert D
Stevens NSBE National Chair Sossena Wood and NSBE Executive Director Karl W Reid
Distribute to over 500 Media Partners Rates As Low As
$99 Press Release Submission
Email infourbantrendsetterscom
WE GOT YOU COVERED
The Catch the Wave Regional Conference
provides networking training and access
to both women business owners in Ken-
tucky Ohio amp West Virginia and
ORV~WBC corporate members across our
region Event Date April 20-21 2015
Location Cincinnati OH
Conference Theme Preparing for
Success httpwwworvwbcorg
Get Connected Through Community Events
Rea N Waldon PhD
Executive Director of The Ohio River
Valley Womenrsquos Business Council
Ohios Excellence in Disability
Inclusion Awards Luncheon
WrightChoice Inc
will celebrate this
years 25th anniversary
of the Americans with
Disabilities Act (ADA)
by hosting Ohios Ex-
cellence in Disability
Inclusion Awards
Luncheon presented by
Nationwide As a
workforce develop-
ment organization
WrightChoice Inc
urges the business
community to take a moment to celebrate col-
leagues or co-workers who are responsible for creat-
ing an atmosphere inclusive of people with disabili-
ties
Award categories include Allies for Inclusion Ex-
emplary Manager and Full Circle Branding Award
Nominate a person who has lead internal efforts for
disability inclusion a manager who has demonstrat-
ed leadership by hiring people with disabilities on
their team or a company that has demonstrated best
practices by including people with disabilities in
their communications and marketing strategies thus
strengthening its corporate brand and overall image
in the community For more information or spon-
sorship opportunities contact
TyKiah Wright 614-802-2364 or
Catch The WAVE
Ohio Business Expo
Wednesday March 25 2015 - 9 am to 1 pm
Aladdin Shrine Center
3850 Stelzer Rd
Columbus Ohio 43219
Learn about the many resources available to minority-owned women-owned
and small businesses Dont miss this opportunity to network with purchas-
ing representatives from the State of Ohio and diversity procurement repre-
sentatives from select private companies
The registration form below is for general event attendance Please complete
the form to register for the days activities
Agencies will be on-hand to speak to you about procurement opportunities
Matchmaker appointments are currently full however a limited number of
walk-ins are available The networking with agency staff will be similar in
nature but without the designated one-on-one appointment time
We look forward to seeing you on March 25
Online registration is encouraged but walk-ins are welcome To reg-ister or learn more about this event or the statersquos MBE and EDGE programs visit the Ohio Department of Administrative Servicesrsquo
website at dasohiogovOBERSVP or call 614-466-8380
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 9
(
SPORTS
DOWN HOME NEWS
NHL On the day of the NHLrsquos trading
deadline Mon Mar 2 the Blue Jackets
acquired C William Karlsson LF Rene
Bourque (photo) and a second round pick
in the lsquo15 NHL Draft from the Ducks in
exchange for DM James Wisniewski and
a lsquo15 third round pick previously acquired
from the Red Wings Karlsson and Bour-
que are both ex-pected to join the Spring-
field Fal-cons the Blue Jacketsrsquo AHL af-
filiate The Blue Jackets also acquired DM
Justin Falk who will play for the team
and a fifth round pick in the lsquo15 NHL
Draft from the Wild in exchange for DM
Jordan Leopold
FOR THE RECORD NBA Mavsrsquo Monta Ellis (photo) led all
with 19 pts in its 104-87 loss to the Hawks
The Mavs made 5-of-31 3-pt FGs 161
Since the NBA first adopted the 3-pt FG in
the lsquo79-lsquo80 season that tied the fifth lowest
3-pt percentage in a game for a team that
took at least 30 3-pt FGs The Mavs hold
the lowest such percentage on this list mak-
ing 4-of-31 3-pt FGs (129) earlier this
season vs the Knicks Despite that the
Mavs won that game in OT led by Dirk
Nowitzkirsquos 30 pts He also made 1-of-8 3-
pt FGs (125)
HBCU NEWS
SPORTS South Carolina St could lose its
menrsquos basketball womenrsquos softball and
womenrsquos soccer programs (the latter two
being non-revenue making) under a budget
plan presented by embattled president
Thomas Elzey (photo) who is on paid ad-
ministrative leave while state lawmakers
tackle the HBCUrsquos financial
crisis The cost-saving plan
also calls for SCSU to add
womenrsquos golf and womenrsquos
bowling (two sports less cost-
ly to run) and possibly leave
the MEAC in the hopes of
easing the athletic deptrsquos
$465K budget shortfall it fac-
es in lsquo15-lsquo16 SCSU has been
a MEAC member since lsquo70
but Elzeyrsquos plan did not say
which conference the HBCU
might join The plan came about a month
after a State House budget panel voted to
suspend school operations for two yrs
FRANKLY SPEAKING
MCB When asked if he knows of sexual
assault allegations against Rasheed Sulai-
mon though no official complaints were
filed with the Office of Student Conduct or
any law enforcement agency and if handled
Sulaimonrsquos dismissal appropriately Duke
coach Mike Krzyzewski said ldquoI donrsquot
have any comment about thatrdquo Sulai-
mon was dismissed from the team for
failing to ldquoconsistently live up to the
standards required to be a member of
our programrdquo said Krzyzewski in a
press release
NBA Anthony Mason (Pictured) died
at age 48 due to heart failure After
playing at Tennessee St Mason played
13 yrs in the NBA with the NJ Nets
Nuggets Knicks Clt Hornets Bucks
and Heat During his NBA career he
booked 108 ppg and 83 rpg while log-
ging 2963 assists He was also the NBA
Sixth Man of the Year in lsquo95 before lead-
ing the NBA in minutes played over the
next two seasons In lsquo97 he earned All-
NBA (3rd team) and NBA All-Defensive
Team (2nd team) He was also selected to
the lsquo01 NBA All-Star Game Mason also
played in Turkey Venezuela the CBA and
the USBL hellip MLB US Army WWII
veteran Henry ldquoHankrdquo Peters died of com-
plications from a stroke at aged 90 He was
a MLB executive for the St Louis Browns
KC Athletics (lsquo65-lsquo71) and Indians (lsquo87-
lsquo91) president of the National Association
of Professional Baseball Leagues the um-
brella group that governs MiLB (lsquo72-lsquo75)
and president and general manager of the
Orioles (lsquo75-lsquo87) hellip Stuart ldquoSturdquo Miller
a P for the Cardinals (lsquo52-lsquo54 lsquo56) Philies
(lsquo56) Giants (lsquo57-lsquo62) Orioles (lsquo63-lsquo67)
and Braves (lsquo68) died at age 87 from an
undisclosed cause hellip USOC At age 96
Maria Cerra died from an undisclosed
cause She was an American fencer who
competed in the womenrsquos individual foil
event at the lsquo48 Summer Olympics hellip
NHL Dan Held a C drafted in lsquo80 by the
Flyers but played for AHLrsquos Mariners (lsquo80
-lsquo82) and most of his career in Germany
until lsquo00 died at age 53 from an undis-
closed cause
By Oscar Haywood
Call 888-885-5552 FOR MORE INFO
10 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
RELATIONSHIPS
9 Reasons You Should Read This Book And Help Change The Conversation About What Healthy Love Is
The new book Loving In The Grown Zone
A No-Nonsense Guide to Making Healthy
Decisions in the Quest for Loving Roman-
tic Relationships of Honor Esteem and
Respect (Balboa Press) has been available
for a few months now and even before any
formal promotional effort the response has
been all but overwhelming with incredible
social media buzz and great reviews at Am-
azoncom and other online booksellers
Now that our official promotional campaign
has begun including appearances on televi-
sion and nationally syndicated radio as well
as our Loving In The Grown Zone Book
Blog Tour we are on a mission to make
Loving In The Grown Zone a national best-
seller This goal is not just about selling
books but our mission to champion what
our society (and especially our children and
young people) desperately needs fewer
dysfunctional broken and destructive rela-
tionships and more loving sustainable rela-
tionships of honor esteem and respect
However we cannot succeed in this mis-
sion without you In fact our primary rea-
son for writing our book and for launching
our GrownZonecom personal growth initi-
ative is to convince as many people as pos-
sible to not only support the Grown Zone
but to join our campaign for ldquoMore Self-
Love Better Decisions and Healthy Rela-
tionshipsrdquo You need to read and share our
book Loving In the Grown Zone Following
are just nine of the top reasons why we be-
lieve yoursquoll agree
1 You want to take a stand for healthy
love Infidelity Violence Disrespect
Abuse Possessiveness Exploitation Reck-
less procreation These and so many un-
loving acts are tolerated and committed in
the name of love As a result love needs
both a defense attorney and an image con-
sultant In fact no other virtue is more
falsely accused Read and share Loving In
The Grown Zone if you want to defend and
stand up for the truth about love
2 You want to prevent unhappy mar-
riages and high divorce rates How many
of us witness weddings and celebrate the
rings the hair the dress the music and the
food and drink at the receptionmdashbut cannot
honestly celebrate the marriage The fact
that half of all marriages end in divorce is
not evidence that the institution itself is
flawed but testament to the fact that a mar-
riage is only as resilient as the foundation it
is built on If you want to promote the self-
loving choices and healthy relationship
standards that prevent unsustainable mar-
riages and make good marriages last read
and share this book
3 You want to help love to reclaim its
true identity Love may be the ultimate and
original victim of identity theft with sex
money ego and self-indulgence among its
perpetrators thanks to popular culture
(including much of ldquorealityrdquo TV) movies
music peers and even preachers and par-
ents We founded Grown Zone and wrote
Loving In The Grown Zone to make the
case that true love is identified by its capac-
ity to bring honor esteem and respect to
people in relationships it is about joy
peace compassion forgiveness patience
affirmation restoration and safety Love is
always healthy and promotes personal
growth and self-love If it doesnrsquot it may be
many things but it is not love Read and
share our book if you agree
4 You are tired of dating and pursuing
relationships by trial and error Without
a commitment to personal growth and self-
love and reliable guidelines for healthy
relationship choices people are left to gam-
ble with their bodies finances emotional
health and physical safety treating the
search for love like the lotterymdashwith simi-
larly horrible odds One in a million may
find healthy sustainable love this way the
rest will get the booby prizes including
fatherless sons daddyless daughters costly
divorces serial infidelity financial abuse
domestic violence and other commonly
accepted features of unhealthy relation-
ships Read and share this book if you want
to change this paradigm for yourself and
others
5 This is not a book-sales campaign Itrsquos
a mission We want to make this perfectly
clear The Grown Zone is not just a cute
branding platform Itrsquos not about getting
Instagram reposts or pandering for follow-
ers with clever memes We are not in a so-
cial media popularity contest We are tired
of stories that start out with ldquothey fell in
loverdquo and end with ldquoheshe cheated onbeat
onabusedkilled himherrdquo We reject the
notion that abuse disrespect and self-
destructive choices should be tolerated by
us as individuals or as a society as accepta-
ble consequences of pursuing and engaging
in romantic relationships If you stand with
us read and share our book 6 You truly want to believe in good
healthy love and you want to help others
to recognize what it is not Loversquos detrac-
tors are bold loud and vocal Yet too many
of us who truly believe in healthy love are
often silent Read and share Loving In The
Grown Zone as the first step in making your
voice heard If you believe in healthy love
step up stand up and speak up
7 You want better for your children than
what you experienced in relationships Many of us have never personally wit-
nessed a healthy relationship in our own
families and communities much less been
taught about how to go about securing one
for ourselves If you are divorced a witness
or victim (actually theyrsquore one and the
same) of partner violence or are currently in
an unhappy marriage you know what it
means to fear that your sons and daughters
are doomed to the same fate Read Loving
In The Grown Zone so yoursquoll know that you
can break the cycle share it to make sure
that you do
8 You are tired of relying on others to
love you and you are ready to commit to
self-love If you are tired of chasing love
and ready to attract it the key is learning to
faithfully and unconditionally give it to
yourself Read and share our book to learn
to become what you desiremdasha healthy per-
son who loves with honor esteem and re-
spectmdashand to attract those ready willing
and able to bring you the same
Alfred Edmond Jr and Zara Green Co-Author
are co-principals of A2Z Personal Growth Enter-
prises producer of The Grown Zone discussion
series which focuses on key themes popularized
via their respective social media platforms in-
cluding their GrownZone Twitter
By Zara D Green and Alfred Edmond Jr
Continued on Page 13
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 11
YOUNG amp TRENDY
Imagine being a young teenager and decid-
ing to participate in a serious march that
you hoped would shed light on the injustic-
es facing Black people in this country as
well as change the unjust laws that were in
place allowing those injustices to be perpet-
uated without consequence
That is what our current generation ndash the
Joshua Generation ndash is up against and that
is what many that have come before them
have had to endure
This year marks the 50th anniversary of an
event that was televised around the world
called ldquoBloody Sundayrdquo and that event be-
came one of the major catalysts behind the
passage of the 1965 Voting Rights Act that
strengthen the voting rights for Black peo-
ple in this country
Inspired by Martin Luther King Jr a young
Black man by the name of John Lewis
joined the burgeoning Civil Rights Move-
ment Lewis was a Freedom Rider spoke at
1963rsquos March on Washington and led the
demonstration now known as ldquoBloody Sun-
dayrdquo
ldquoBloody Sundayrdquo refers to the March 7
1965 civil rights march in Alabama that
was scheduled to go from Selma to the cap-
itol in Montgomery to protest the shooting
death of 26-year old Black activist Jimmy
Lee Jackson who was shot in the stomach
on February 18 1965 by
Alabama State Trooper
James Fowler while the
troopers were breaking up
a peaceful protest in Mari-
on Perry County
Lewis worked with other
Student Nonviolent Coor-
dinating Committee
(SNCC) and Southern
Christian Leadership Con-
ference (SCLC) activists to
assemble and lead over
600 marchers across the
Edmund Pettus Bridge on
the way to Montgomery
Lewis and the marchers
were violently assaulted and driven back by
numerous law enforcement officials after
they crossed the bridge Lewis who still
bears the visible scar on his forehead from
the blow he received from an Alabama
State Troopersrsquo nightstick along with the
other unarmed marchers were beaten and
gassed during the attack while media out-
lets were on hand to cover the event live
The footage of the vicious and heinous at-
tacks deeply shook the country and put nec-
essary pressure on then-President Lyndon
B Johnson to advocate for the passage of
the Voting Rights Act of 1965
Lewis became one of the thirteen original
Freedom Riders and was the youngest of
the ldquoBig Sixrdquo civil rights leaders and the
chairman of the SNCC from 1963 to 1966
some of the most tumultuous years of the
civil rights movement During his tenure
the SNCC opened Freedom Schools
launched the Mississippi Freedom Summer
and organized the voter registration efforts
that led to the pivotal Selma to Montgom-
ery marches As the chairmen of SNCC
Lewis wrote a speech in reaction to the Civ-
il Rights Bill of 1963 where he denounced
the bill because it didnrsquot protect African
Americans against police brutality nor did
the bill provide African Americans the right
to vote In that year Lewis helped plan the
historic March on Washington in August
1963 the occasion of Dr Kingrsquos celebrated
ldquoI Have a Dreamrdquo speech and at 23 was the
youngest speaker that day
It is that same spirit ndash that flows from Lew-
is the last living person who addressed the
1963 March on Washington ndash that has
seemingly found its way inside the hearts
and minds of a new generation of modern
day Civil Rights leaders in this country who
are fighting to shed light on critical issues
impacting the Black community ndash from
police brutality to economic disenfranchise-
ment to political and legal disparity
All across the country we are seeing a
number of young activists that have taken
up the mantle without fear or favor to
speak up and speak out about these issues
and are not backing down
Protesters have been gathering in various
cities to demand accountability in the legal
system following the grand jury decisions
concerning Michael Brown in Ferguson
Missouri Eric Garner in Staten Island New
York and Jordan Baker in Houston Texas
The majority of demonstrations we have
seen have been youth-led movements that
has gotten the attention of mainstream
America and has breathed life into a gener-
ation of young people who had not been as
politically engaged in matters concerning
injustice as they once had been
Young people who are students community
activists and members of grassroots organi-
zations have made it a point to not stop
demonstrating and to keep up the pressure
on key entities in order to have their mes-
sage heard They have implemented ex-
tremely unique activities and messaging in
order to keep their message fresh and to
capture the attention of America
Young people have staged something they
have labeled ldquoa die inrdquo ndash which is the act of
laying on the ground to represent the hours
that Brown lie dead in the street in Fergu-
son
Protesters have added to the traditional ldquoNo
Justice No Peacerdquo chants by incorporating
ldquoI Canrsquot Breatherdquo and ldquoBlack Lives Matterrdquo
messaging
All across the country protesters took to
streets of many of the busiest intersections
in their respective cities in order to get their
message out and stand in solidarity with the
families of Brown and Garner In addition
to the street-side protests many youth de-
monstrators held massive demonstrations
inside of many of the major shopping malls
across the country
Many grassroots activist groups such as the
Houston Justice Coalition held forums and
town hall meetings aimed at local criminal
justice reform and developing plans to-
wards the next steps needed to deal with the
political law enforcement and judicial sys-
tems in the wake of the grand jury deci-
sions involving Jordan Baker Brown Gar-
ner and countless others
Black youth have been desperate for leader-
ship ever since integration and the lack of
mentorship and abandonment has forced
Black youth to find their own way to deal
with the injustices they are witnessing and
up against ndash without even considering those
who should be leading the way
This response to social and community is-
sues is nothing new Hip-hop was formed
because Black youth needed an outlet to
talk about what they were experiencing and
going through
Gangs were formed because Black youth
wanted to know what a family looked and
felt like so many joined gangs to create a
family-like atmosphere and belong to a
family that they felt truly understood them
and related to them
Black youth are no longer seeking to be
marginalized Black youth are seeking re-
spect and justice and will do what they need
to do to be safe have stability and survive
Black Youth Leading the Way in This Modern Day Movement
by Jeffrey L Boney Courtesey of
BlackPressUSAcom
12 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
THE JOURNEY
Consortium Of Faith-Based Leaders Raised Over $100000 During Black History Month for UNICEFrsquoS Efforts to Help
Stop Ebola in West Africa
On February 27 2015 at the Charles H
Wright Museum of African American His-
tory in Detroit noted faith-based leaders
from the area and key officials from the
US Fund for UNICEF
closed out their first-
ever Black History
Month campaign I AM
STOPPINGEBOLA
which raised over $100000 The funds will
support the purchase of over 2350 hygiene
kits that will be distributed in Liberia by
UNICEF to help control the spread of Ebo-
la At $43 each the kits contain soap chlo-
rine gloves and buckets among other
much-needed hygiene items and will be
provided in households and schools at risk
of the disease
The Consortium of Faith Leaders represent-
ed some of the largest African American
organizations in the country with a com-
bined membership of 11 million including
Church Of God In Christ Inc Pentecostal
Assemblies of the World Inc National
Baptist Convention USA Inc Progressive
National Baptist Convention Inc and Ab-
yssinian Baptist Church in the City of New
York The event included a number of
check presentations along with a surprise
donation from the UAW-Ford A number of
county and city officials were also present
to welcome the US Fund for UNICEF to
Detroit where the I AM
STOPPINGEBOLA campaign was hon-
ored with a proclamation from the city Key
officials from the US Fund for UNICEF
first met with members of the Faith-Based
Leadership Consortium in December 2014
to outline a pathway for an ongoing partner-
ship to assist children and families in
Africa
888-885-5552 wwwurbantrendsetterscom
From left to right Bishop Welton Lawrence Michigan - Canadi-
an Jurisdiction Church Of God In ChristDr Monica G Wil-
liams-Davis Managing Director Community Partnership US
Fund for UNICEF Bishop PA Brooks First Assistant Presid-
ing Bishop Church Of God In Christ IncCaryl M Stern Pres-
ident and CEO of the US Fund for UNICEF and Edward G
Lloyd Chief Financial Officer and Chief Operating Officer of
the US Fund for UNICEF
CALL TODAY FOR 2015 SPECIALS
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 13
Donrsquot Miss These Government Deadlines
(NAPSI)mdashWhen it comes to the federal
government getting what you need and
meeting your obligations some dates and
times can be particularly important Herersquos
a look at a few you should know
1 Selective Service Enrollment Every
man is required by law to register with the
Selective Service System within 30 days of
his 18th birthday By registering on time he
stays eligible for federal student loans and
grants many state and municipal jobs fed-
eral job training Workforce Investment Act
programs and US citizenship for immi-
grants He can even submit his information
early at 17 then at 18 he will automati-
cally be registered
Failure to register will delay men from be-
coming citizens until age 31 and can also
result in fines and prison sentences of up to
five years
Many find the easiest and fastest way to
register is to register online at
wwwsssgov In addition Selective Service
ldquomail-backrdquo registration forms are available
at any US post office and some high
schools have a staff member or teacher
appointed as a Selective Service Registrar
2 Pell Grants and student aid Federal
Student Aid provides grants loans and
work-study funds to students attending col-
lege or career school Virtually all men
must register with Selective Service to be
eligible To get the money for which you
qualify you have to meet federal and state
deadlines and your colleges may also have
a deadline Go to httpsfafsaedgov
deadlineshtm Enter your legal residence
and the school year for which you are ap-
plying for student aid Then click View
Deadlines
Generally the earlier you apply the better
3 Health Care February 15 is the deadline
for open enrollment After that you can
only get coverage if you qualify for a spe-
cial enrollment period a 60-day period
following a qualifying life event such as a
change in family status (for example birth
of a child or marriage) or loss of other
health coverage Job-based plans must pro-
vide a special enrollment period of 30 days
You can learn more at
wwwhealthcaregovmarketplace-
deadlines
4 Medicare The Initial Enrollment Period
begins three months before your 65th birth
month and ends three months after your
65th birth month for a total of seven months
(including your birth month) If you miss
this deadline you may have to pay penal-
ties on your monthly premiums More in-
formation is at wwwmedicaregov
Keep these facts and dates in mind to get
your due from the government programs
your taxes support
FAMILY TRENDS
9 Making Loving In The Grown Zone a
national bestseller will strike a tremen-
dous blow on behalf of those who believe
in truly healthy lasting life-affirming
love Itrsquos true Sex sells which is why some
many of us have been brainwashedmdashnot
only by books (with the 50 Shades trilogy a
notable example) but movies music tele-
vision and advertisingmdashto believe that
love is about sex and objectification Put-
ting books like Loving In The Grown Zone
on bestseller lists will show that the need
for healthy love is greater and deeper than
the demand for just sex
We hope that at least one of the above rea-
sons is enough to inspire you to not only
read and share our book but to join our
Grown Zone mission of helping people to
choose ldquoMore Self-Love Better Decisions
and Healthy Relationshipsrdquo (We invite you
to share your own reasons in the comment
section for this post) We are eternally
grateful to those who share our commit-
ment to helping people achieve success
without the mess and to always make the
next decision better We invite everyone as
always to lovemdashand lovemdashin the Grown
Zone If you look forward to celebrating
Excerpted from Loving In The Grown
Zone A No-Nonsense Guide to Making
Healthy Decisions in the Quest for Loving
Romantic Relationships of Honor Esteem
and Respect by Zara D Green and Alfred
A Edmond Jr (Balboa Press) Learn more
about the book at Lov-
ingInTheGrownZonecom
The Grown Zone Continued from Page 10
888-885-5552
JOIN THE UTS
NATION
TEXT 95577
UTSNOW
Newsletter
Event Updates
FREE STUFF
14 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
DIVERSITY TRENDS
Career Town Network Announces 5th Annual Ohio Champions of Diversity Awards Career Fair
Columbus Ohio ndash Career Town Networks
announced that they will host the 5th Annu-
al Ohio Champions of Diversity Awards
Luncheon Career Fair and Workshops on
September 23 amp 24 2015 at the Aladdin
Shrine Event amp Conference Center 3850
Stelzer Road in Columbus Ohio
Over the past 4 years The Ohio Champions
of Diversity Awards has worked in partner-
ship with The Ohio Conference NAACP
representing over 70 Chapters Statewide to
bring ALL Diverse communities together to
celebrate our accomplishments and dedica-
tion to diversity The Ohio Champions of
Diversity Awards is proud to be the First
and Only Awards program in Ohio that
recognizes the diverse efforts of individuals
and corporations
Created by Ohio publishing legend Amos
H Lynch Sr and his nephew Orville
Lynch who also created the annual Martin
Luther King Jr Breakfast in Columbus
Ohio the Ohio Champions of Diversity
Awards are designed to highlight and rec-
ognize the contributions of individuals and
corporations with 500 or more employees
who demonstrate outstanding efforts in Di-
versity Leadership Development Supplier
Workforce and Community Outreach This
year the awards will also include a Diversi-
ty Small Business Award
The Ohio Champions of Diversity Awards
is truly an inclusive event that represents all
persons including African American His-
panic Asian Somali LGBT Disabled
Veterans Emerging and general market
communities said Orville Lynch Founder
Career Town Networks The Ohio Cham-
pions of Diversity Awards program is a
unique one of a kind Annual 2 Day event
that includes an Awards Luncheon and an
on line and in person Career Fair Student
Career Day Panel Discussions and Work-
shops continued Lynch
The Ohio Champions of Diversity Awards
Luncheon is put together and run by All
Ohio Small Minority owned and operated
Businesses that include Career Town Net-
works Spencer 4Higher Media
Whitehouse Media Group T Communica-
tions Black Central Creative and Urban
Trendsetters Media The monies generated
for the Ohio Champions of Diversity
Awards go towards hosting the event and
ldquoStay In Ohiordquo with partial proceeds bene-
fiting the Ohio Conference NAACP and
other diverse non profit organizations
In order to continue to recognize celebrate
and honor Ohiorsquos leaders and corporations
we invite All Ohio communities and busi-
nesses to join us for the 5th Annual Ohio
Champions of Diversity Awards Luncheon
Career Fair amp Business Expo on September
23-24 2015 being held for the last time in
the Beautiful Aladdin Shrine Event amp Con-
ference Center before they close their doors
for good
For more information tickets vendor or
sponsorships contact Sharon S Gordon of
Urban Trendsetters Media at 888-885-5552
or email Sharonurbantrendsetterscom
Watch the Champions of Diversity Promo-
tional Video Online HERE
By Brenda D Spencer
WASHINGTON -- The US Small Busi-
ness Administration (SBA) will launch an
18 state road tour joined by 11 fellow fed-
eral agencies in the SBArsquos Small Business
Innovation Research (SBIR) and Small
Business Technology Transfer (STTR) pro-
grams
The SBIR Road Tour ldquoSeeding Americarsquos
Future Innovationsrdquo is a nationally focused
outreach initiative targeting advanced tech-
nology communities including women-
owned and minority-owned small business-
es in states that have underutilized funding
opportunities through these programs To-
day the agency is launching information on
the tour through wwwsbirgov and will also
launch a blog that will be active up through
the end of the tour in late August
ldquoThe SBA oversees Americarsquos largest seed
fund for small businesses in the STEM
fields The SBIR and the STTR programsmdash
allocates $25 billion a year to small inno-
vators By reserving a specific percentage
of federal RampD funds for smaller firms
Uncle Sam encourages domestic small busi-
nesses to engage in high-growth priorities
and build a strong national economy SBIR
recipients have created breakthroughs in
nanotechnology robotics mobile commu-
nications genetic therapies clean energy
and spacerdquo said Administrator Maria Con-
treras-Sweet
ldquoThe Presidentrsquos 2015 budget embodies the
Administrationrsquos ongoing commitment to
investments in job creation and economic
growth specifically through targeted in-
vestments in science technology and inno-
vation Through this tour we will educate
more small business innovators on how to
take advantage of these programs so that
their entrepreneurial spirit and our invest-
ment drives the next new big technological
breakthroughrdquo said Contreras-Sweet
SBA Promotes Innovation and Technology with National Road Tour
Continued on Page 17
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 15
National Society of Black Engineers amp American Society of Civil Engineers Join Forces to Develop and Retain Next-Gen African-American Engineers
Washington DC mdash The National Society
of Black Engineers the largest student-
governed engineering organization in the
country and the American Society of Civil
Engineers announced their renewed strate-
gic partnership in a ceremony on Feb 24 at
the National Academy of Sciencesrsquo Great
Hall in Washington DC The organiza-
tionsrsquo leaders signed a memorandum of
understanding (MOU) committing to com-
bine their resources and expertise to in-
crease the retention representation and de-
velopment of African-American civil engi-
neers in the US workforce
ldquoNSBE recognizes that it cannot fulfill its
mission without strategic partnerships
with the US engineering communityrdquo
said NSBE National Chairperson Sossena
Wood ldquoThis MOU with our first strategic
partner the American Society of Civil
Engineers is another major step toward
supporting our members building our
organizations growing the number of
underrepresented engineers and accom-
plishing much for the US engineering
professionrdquo
ldquoAs leading engineering professional so-
cieties ASCE and NSBE are uniquely
and strategically positioned to address the
US engineering workforce and innova-
tion challenges our nation facesrdquo said
ASCE President Robert D Stevens
PhD PE FASCE ldquoThis MOU repre-
sents the collaborative actions ASCE and
NSBE are undertaking to attract develop
and retain current and future black civil
engineersrdquo
According to the US Bureau of Labor Sta-
tistics in 2013 African-Americans repre-
sented 55 percent of the countryrsquos engi-
neering workforce and 54 percent of the
civil engineering workforce The statistics
also showed that African-Americans repre-
sented only 34 percent of college students
who earned a bachelorrsquos degree in civil
engineering and 33 percent of those earn-
ing a masterrsquos degree in the same discipline
Under the terms of the MOU NSBE and
ASCE will offer reciprocal memberships
co-sponsor frequent professional develop-
ment continuing education mentoring and
leadership development programming and
promote and support student and local
chapter collaborations The organizations
will also engage in large-scale efforts aimed
at promoting awareness and interest in engi-
neering careers such as an upcoming
IMAX film and educational project ndash
DreamBig (wwwdreambigfilmorg)
Strategic Partnership Leaders of the National Society of Black Engineers (NSBE) and the
American Society of Civil Engineers (ASCE) sign a memorandum of understanding before the
Charles Stark Draper Awards Dinner at the National Academy of Sciences in Washington DC
(left to right) ASCE Executive Director Thomas W Smith III ASCE President Robert D Ste-
vens NSBE National Chair Sossena Wood and NSBE Executive Director Karl W Reid
SBIR and STTR programs bring together
several federal agencies to promote innova-
tion and research around many different
areas of priority For example current
awards support the Administrationrsquos com-
mitment to Alzheimerrsquos disease and other
neuroscience priorities and Brain Research
through Advancing Innovative Neurotech-
nologies (BRAIN) Initiative
Each SBIR Road Tour stop will be hosted
by a local organization committed to sup-
porting technology-based entrepreneurship
and will provide attendees with a face-to-
face opportunity to talk directly to federal
agency program managers and decision
makers
The first series will take place the week of
March 23rd with stops in Louisville Ken-
tucky Nashville Tennessee Atlanta Geor-
gia and Columbia South Carolina The
next stops in the tour during the week of
April 27th are Long Beach Mississippi
Ruston Louisiana Oklahoma City Oklaho-
ma Wichita Kansas and Columbia Mis-
souri Additional tours will hit the north
central and northwest regions Small tech-
nology firms innovators scientists or re-
searchers seeking more information on the
SBIR Road Tour including a listing of all
states to be visited should go to
wwwsbirgov
The highly competitive SBIRSTTR pro-
grams provide the needed impetus for many
advanced technology firms to move from
ideation to commercialization and support
this nationrsquos innovation driven economy
Since the programsrsquo inception there have
been over 150000 awards totaling about
$40 billion that have helped this nationrsquos
innovators de-risk technology and keep the
nation competitive The SBIRSTTR pro-
grams have provided seed funding to com-
panies including Qualcomm iRobot Sy-
mantec and Genzyme
For more information about SBIRSTTR
programs please visit wwwsbirgov
SBIRSTTRmdashContinued from Page 16
RESOURCE SPOTLIGHT BDPA (Black Data Processing Associates) is a non-
profit organization of professionals working in or having interest in the Computer
Science and Information Technology Fields httpsbdpasite-ymcom
DIVERSITY TRENDS
16 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
Successful Sistarsquos To Seek For Business and Personal Success
Black women represent one of the wealthi-
est and most influential demographics on
the planet We are extremely goal-oriented
and career-driven and we are very entre-
preneurial We are more likely to start a
business be successful in business create
jobs and give back to our communities
Many women today are using the internet
as a way to stay connected through social
media network with professionals and start
a new business
During Womenrsquos History Month we wanted
to celebrate Black women who have decid-
ed to develop their careers by producing
online businesses conferences and expos as
well as women only membership sites that
empower and motivate other women by
helping them succeed in life family and
business
Developing a product producing a website
marketing the website and monetizing your
talent is only the beginning to succeeding
online Research the women events and
organizations represented and maybe you
will discover your passion create a new
avenue for wealth and become a Successful
Sista yourself
The goal of Dr Venus Opal Reese is to
teach purpose-driven high-achieving entre-
preneurial Black Women how to identify
monetize and leverage their worth by trans-
forming mindsets creating inspiring and
Rosettarsquos speeches and workshops are
inspiring interactive and informative
designed to help participants take imme-
diate action
Dr Venus Opal Reese
Defy Impossible Business Coach
wwwdefyimpossiblecom Rosetta Thurman
Happy Black Woman
wwwhappyblackwomancom
Sharvette Mitchell
Talk Radio amp Media Coach
wwwsharvettecom
The Sharvette Mitchell Radio Show
features various guests that include
celebrities artists authors small busi-
ness owners public speakers consult-
ants media personality and other influ-
ential people Our goal to motivate
excite and influence
Deborah Owens is hailed as thought leader
and advocate for remedying the wealth
disparities of women and minorities She is
the author of three books most recently
critically acclaimed A Purse of Your Own
An Easy Guide to Financial Security pub-
lished by Simon and Schuster
Deborah Owens
The Wealth Coach
wwwdeborahowenscom
Rachel Wilson Thibodeaux also known
as the SWAG Strategist amp Leverage
Your Brand Coach is Founder and CEO
of SWAG Strategy Solutions SWAG is
an acronym for Strategic Women
Achieve Growth SSS offers business
coaching professional speaking training
and development to women entrepre-
neurs ndash both current and aspiring entre-
preneurs along with sales professionals
Rachel Wilson Thibodeaux
SWAG Strategy Solutions
wwwswagstrategycom
Heal a Woman to Heal a Nation Inc
(HWHN) is a community based organi-
zation that promotes holistic wellness
for women and families through educa-
tion physical and mental health eco-
nomic and self empowerment
Mothyna James-Brightful
Heal a Woman to Heal a Nation
Conference
wwwhwhnorg
Small Business amp Women Empowerment
Coaches
Gina McCualey
Blogging While Brown Conference
wwwbloggingwhilebrowncom
Powerful Events
Blogging While Brown is more than a con-
ference it is a community - an incubator of
creativity collaboration and sustainability
for emerging leaders in digital media and
social change
By Sharon S Gordon
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 17
Ms Ingrid Saunders Jones is the Senior Vice President of
Global Community Connections for The Coca-Cola Com-
pany and Chair The Coca-Cola Foundation (Atlanta GA)
As the leader of Coca-Colarsquos philanthropy efforts the
company has contributed more than $460 million to sup-
port sustainable community initiatives including the His-
panic Scholarship Fund United Negro College Fund
(UNCF) Catalyst the Critical Difference for Women pro-
gram at Ohio State University the International Costal
Clean-up Boys and Girls Clubs of America the National
Council of Negro Women and the World Wildlife Fund to
name a few The Foundation also funds The Coca-Cola
First Generation Scholarship Program for first generation
college students Ms Jones also serves on the boards of
The Coca-Cola Africa Foundation and The Coca-Cola
Scholars Foundation
Extraordinary educator and political leader Mary McLeod
Bethune (1875-1955) founded NCNW in 1935 and envi-
sioned it to be an organization of organizations that would represent the national and in-
ternational concerns of Black women It would also give Black women the opportunity to
realize their goals for social justice and human rights through united constructive action
Today the National Council of Negro Women Inc (NCNW) is a council of 39 affiliated
national African American womens organizations and over 240 sections - connecting near-
ly 4 million women worldwide
National Council of Negro
Women
Ms Ingrid Saunders Jones
Chair wwwncnworg
Successful Sistarsquos To Seek for Business and Personal Success
Lucinda Cross
Activate Conference
wwwactivateconferencecom
Doreen Rainey
Get Radical Conference
wwwgetradicalconferencecom
Jessica Ann Mitchell
Blogger Week
wwwbloggerweekcom
Camika Smith
The BOSS Network
wwwthebossnetworkorg
A dynamic seasoned and no-nonsense
personal and business coach she is the
Founder of the RADICAL Success Insti-
tute and Vice President Operations
Transformation Division in the Steve Har-
vey World Group Focused on showing
people how to take their goals and make
them a reality shersquos built her career
around teaching and training individuals
entrepreneurs and executives on systems
and methods to accelerate success
The Art of Activation is a life changer and
will give you key tactics and strategies to
run in hot pursuit towards your personal
professional and global purpose Founder of
the popular Activate Conference Held
annually Activate presents a series of in-
formative events with the purpose of
ldquoactivatingrdquo the power inside of women
Blogger Weektrade 2015 is a multicultural
festival of bloggers journalists and
social media mavens hosted by Black
Bloggers Connect
As a collective The BOSS Net-
work supports women in their journey to
become independent and successful in
their endeavors utilizing network-
ing Working towards one simple
goal BOSSreg is ldquoBringing Out Successful
Sistersrdquo to build relationships and net-
works to structure a foundation where
women feel supported in their holistic
lives
LaShanda Henry has been developing
websites for over 10 years She owns over
15 web properties and is most passionate
about two things creating positive web-
sites for people of color and helping wom-
en entrepreneurs learn how to build suc-
cessful businesses online
Ms Henry graduated Columbia University
and received her bachelorrsquos degree in
Computer Science in 2002
ldquoMy lifersquos mission is to motivate inform
inspire connect With my mother in mind
I do what I do for parents looking to better
their childrenrsquos lives and for women striv-
ing to live their dreams I love to share
information and build communities online
Itrsquos what I do and who I amrdquo
Some of LaShandarsquos most popular websites include bull Multiple Shades of You Online (an African American Web Portal)
bull BBWO ndash Social Network for Women Entrepreneurs
bull SistaSense Money and Marketing blog
LaShanda Henry
Founder of Black Business Women
Online
Wwwmybbocom
National Organization Online Entrepreneur Success
18 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
BUSINESS TRENDS
Leading the Way ndash Women Leaders Matter
When it comes to successfully running a
business and managing employees women
clearly lead the way ndash Women Leaders
Matter A recent survey conducted by the
Pew Research Center found that most
Americans see women as stronger than or
equal to men when it comes to key leader-
ship traits From being honest and treating
employees fairly to mentoring staff women
executives and managers come out ahead
Thatrsquos great news because recognition of
the many attributes women bring to leader-
ship roles further reinforce the positive im-
pact women have in todayrsquos business world
Add to this the fact that according to new
research from Expert Market the number of
women-owned businesses has nearly dou-
bled in the last 20 years itrsquos easy to see
how women leaders are leading the way
Here are more reasons why women leaders
matter
Shake It Up
Letrsquos face it women leaders shake things
up Men have inhabited corner offices and
board rooms ndash not to mention seats in Con-
gress ndash far too long Having more women in
leadership roles in business as well as a
stronger presence in local and national poli-
tics helps maintain the balance and keeps
the playing fields even
Create Awareness
As women executives take on more and
more significant roles in business it helps
create an awareness of the value profession-
al women bring to a company Whenever
we read about the successes of a top CEO
such as Yahoo Incrsquos Marissa Meyer or
cheer on a woman who has left another
crack in the proverbial glass ceiling we feel
empowered and impassioned to continually
strive for our own professional goals
Encourage Workplace Diversity
As part of a diverse group women business
owners managers and executives are aware
of the many roadblocks they may encounter
on the way to success For those reasons
women leaders are in the perfect position to
pave the way for others by fostering diver-
sity in their companies And although a
recent study found that women bosses are
often penalized for hiring and promoting
other women and minorities we must con-
tinue to move forward ldquoContinue to recruit
diverse talent to meet diversity quotas and
build an environment of color creativity
and culturerdquo says Star Jones President
ldquoMake workplace diversity and inclusion a
corporate priorityrdquo
Inspire the Next Generation
Perhaps the most important reason why
women leaders matter more than ever is the
excitement they ignite in the next genera-
tion of young women Having role models
You do this of course through network-
ing If you want to network with important
people you have to know where they are
and get yourself therehellip
Here are a few ways to do that
Power network within traditional chan-
nels Go to your companyrsquos events
when you get priceless face time with
higher-ups In addition build your net-
work upon the classic infrastructures of
family friends your college alumni
group and professional associations
Join a networking group Find one
whose members span every industry
that will give you a broad understand-
ing of other businesses and exposure to
new clients
Connect with everyone That means
networking up down and sideways
Donrsquot think that to make the CEO chair
by age forty-five you should only in-
teract with managers VPs and trus-
tees Get to know the folks in the mail-
room and the coffee shop janitors the
newsstand operator security officersndash
you never know who might offer a
golden nugget of information that be-
comes your jackpot
Find lsquoem Research where your dream
team members work out get coffee
and eat lunch I am not advocating that
you become a stalker as that would
defeat your purposehellip if you become a
friendly face in your potential dream
team memberrsquos kickboxing class and
then ease into chit-chat and get to know
them slowly you can
ultimately introduce
yourself as a business
owner and propose that
they consider joining
your innovative ven-
ture
Bottom Line Trust
that the law of attrac-
tion will deliver the right people to you with
the best chemistry fit and timing And you
will magically click with your team to live
your dream
Be Where Important People Are
Darnell Smith is the
FounderCEO of Busi-
ness in the Black a online
media and marketing
company based in Dallas
Texas http
businessintheblackcom
Joining a networking
group and attending
annual business net-
working conferences
are a great way to
connect with like-
minded business pro-
fessionals
NAPW defines success as owning your
own power As the largest most-
recognized networking organization of pro-
fessional women in the country spanning
virtually every industry and profession the
National Association of Professional Wom-
en (NAPW) is a powerfully vibrant net-
working community with over 600000
members and nearly 300 Local Chapters
NAPW members have diverse backgrounds
beliefs perspectives and lifestyles with one
common bond - their ability to succeed -
See more at httpwwwnapwcom
By Star Jones Esquire President of National Association of Professional Women
Star Jones Esq
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 19
TECH TRENDS
GET YOUR SITE STATS CALL UTS AT 888-885-5552
Changes In Technology Can Present Opportunity For Small And Midsize Businesses
(NAPSI)mdashThanks to new technology itrsquos
an exciting time for small and midsize busi-
nesses Thatrsquos because many are finding
that increased access to new technologymdash
such as cloud and mobile solutionsmdashcan
provide access to services that were never
within their reach before helping them
grow and be more productive
They are also finding that using old or out-
dated technology can hinder a companyrsquos
ability to do business in a number of
waysmdashfrom security risks and compliance
issues to not being able to implement even
modest changes or updates in software all
of which can significantly hamper a compa-
nyrsquos ability to be successful and competi-
tive
A Shift In Technology
The beginning of one era in technology
often means the end or phasing out of an-
other For example to accommodate the
shift toward modern technology used by a
growing number of small and midsize busi-
nesses Microsoft will end support for Win-
dows Server 2003 on July 14 2015
This means that security patches and up-
dates will no longer
be available after
this period resulting
in a less stable and
less secure techno-
logical infrastructure
if no action is taken
However the good news is that a variety of
easy-to-integrate options are available for
those ready to upgrade including Microsoft
Azure the companyrsquos cloud platform
Cloud solutions such as Azure are designed
to provide small and midsize businesses
with the ability to scale up or down to take
advantage of opportunities or cut costs all
based on their needs
Numerous Benefits
Many small and midsize businesses report
that moving to a cloud platform like Azure
provides a range of benefitsmdashincluding
increased backup capacity enhanced disas-
ter recovery capabilities consistent compli-
ance with regulatory demands and access to
the most modern applications These bene-
fits can help small and midsize businesses
move faster
reduce costs
and ulti-
mately be
more produc-
tive
bull Backup Todayrsquos businesses generate
more data than ever before The cloud of-
fers reliable and economical backup for
data for businesses of any size and it even
automatically replicates data to help guard
against unexpected hardware failures
bull Disaster recovery Backup is a great so-
lution to protect your business from data
deletion and corruptionmdashbut it isnrsquot the
only important factor when it comes to data
Disaster recovery with Azure means your
companyrsquos data and applications will be
replicated in the cloud and accessible at any
time should anything happen to your physi-
cal location
bull Compliance With data security comes
legal and regulatory requirements With
cloud platforms like Azure your security
software will be continually updated mak-
ing it easy for your business to ensure it
remains compliant with unique industry
requirements
bull Modern applications The cloud pro-
vides the infrastructure platform and cus-
tom-made solutions in one place rather
than having to cobble solutions together
piece by piece This helps make it possible
for small or mid-size companies to spend
less time troubleshooting IT issues and
more time on activities that will drive the
business forward
Now is the time to plan your transitionmdash
and Microsoft is here to help For more
information please visit
wwwmicrosoftcomen-usserver-cloud
productswindows-server-2003 To find a
Microsoft partner in your area to assist in
your cloud transition visit
wwwpinpointmicrosoftcom
By embracing more modern up-to-date
technologies small and midsize business-
es are able to innovate in a way that al-
lows them to outpace the competition
WBC OHIO Announcement DreamBuilder
The Womens Business Center is now offering an online interactive Business Plan
DreamBuilder is a unique multi-leveled business skills training program created to help women build their dream of starting or growing their own business The 12 courses teach the basics of starting and growing a business including topics such
Rewards and Challenges of Being an Entrepreneur
Developing Your Business Idea
Who is Your Customer
Who is Your Competitor
Marketing Strategy
The significance of Branding
Pricing and so much more Upon completion you will have an edita-ble business plan Through our online tool you will become a part of the WBC DreamBuilder community You can communicate with other participants through discussion boards and messaging options In addition you will find various sample business forms and useful templates for your business Register at httpwwwdreambuilderorgwbcohio Contact us for further information (614) 732-0981
Empowering women entrepreneurs with the resources and tools to create strong sustainable business
20 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
REAL ESTATE TRENDS
HOME amp STYLE TRENDS
Five Quick Ways To Upgrade Your Home For Resale
(NAPSI)mdashWhether yoursquore considering
cashing in on your equity downsizing trad-
ing up moving for a change of scenery or
relocating for better prospects a few smart
investments and improvements can help
your home stand out from the competition
so you get top dol-
lar Even if yoursquore
not planning on
moving anytime
soon these strate-
gies can maximize
your homersquos value
and increase its
marketability
bull Sprucing up the
exterior If you
think yoursquoll have a
few years before
you move work on
your landscaping
now to give plants
time to mature
Look for easy-care
perennials such as hostas which multiply
on their own If you have less time you can
still achieve a quick makeover by power
washing paths and siding painting or up-
grading your front door and keeping the
lawn watered and weeded
bull Removing eyesores inside Some minor
adjustments can help buyers recognize
whatrsquos great about your home Swap out-
dated fixtures remove wallpaper and give
everything a deep clean Replacements
donrsquot have to be top of the line they just
need to eliminate hang-ups for potential
buyers
bull Improving the kitchenmdashto a point You
probably wonrsquot recoup the cost of a full
kitchen renovation but smaller projects such
as upgrading appliances and painting or
refinishing cabinets can modernize the
space
bull Refreshing rooms with neutral paint This is a time-honored tip for a reason
While seeing your favorite bold hues on the
walls makes you happy potential buyers
may not agree A fresh coat of neutral paint
can help them envision their own belong-
ings in the space
bull Focusing on energy efficiency The right
energy-smart upgrades can assure buyers
theyrsquore seeing an efficient home where util-
ity bills can be minimized Adding insula-
tion to the attic and walls can make a dra-
matic improvement in many homes Con-
sider the windows as well Adding a heat-
rejecting window film such as 3M Sun
Control Window Film can reduce cooling
costs and typically does not change the win-
dowsrsquo appearance Since the window film
can reject up to 99 percent of UV rays it
can protect the investment you made in
your hardwood floors rugs window treat-
ments furniture and artwork
Learn More
For further facts visit www3Mcom
homeimprovement
(NAPSI)mdashThere could be good news for
many households The garage can be so
much more than a storage room where you
hide your kidrsquos soccer cleats lawn mower
and old yearbooks With these five tips you
can make it as organized functional and
aesthetically pleasing as any room in your
house
1 For many the garage is the pri-
mary entry and exit point to the
home but it can also serve as a
terrific storage space for emergen-
cy supplies Check to make sure
your home emergency kit is up to
codemdashreplace batteries in flash-
lights and replenish your canned
food and medical supplies You
may not need them every day of
the year but itrsquos better to be safe
than sorry Also ensure that you
have backup power sources availa-
ble in the event of an outagemdasha
home generator and backup battery for your
garage door opener are proven solutions
that will help maintain accessibility and
functionality for your family no matter the
circumstance
2 While reorganizing take some time to
check your garage door Test the alignment
by disconnecting the door from the opener
once itrsquos disconnected you should be able
to lift the door easily with one hand If the
door is stuck or difficult to lift you should
call an authorized dealer for an inspection
Also be mindfulmdashif your garage door
opener was installed prior to 1993 itrsquos
probably time to have it replaced as it may
not be equipped with the latest safety fea-
tures such as photo eyes
3 When cleaning the garage homeowners
tend to think of horizontal spacemdashclearing
out boxes on the floor moving gardening
equipment and power tools over to the
sidemdashbut freeing up vertical space can be
just as important Instead of piling contain-
ers on the floor think about installing wall
shelves to maximize space If you want to
clear up additional overhead for a larger
car a hanger for bikes or other large pieces
of sporting equipment consider replacing
your overhead garage door opener
4 Yoursquove organized and upgraded your
garage but yoursquore not done yetmdashyou need
to be sure your garage is a safe place for
friends family and pets Store flammable
propane tanks outdoors and invest in a 5- or
10-pound fire extinguisher in case of emer-
gencies Lock up any other dangerous
chemicals
5 A good cleaning ultimately helps in-
crease convenience and peace of mind and
that premise can extend beyond organiza-
tional tips
Creating a clean functional space will pro-
vide the peace of mind you want and de-
serve You can turn your home into an or-
ganized retreat and your garage into a func-
tional space-saving area you can enjoy year
after year
Spring Cleaning 101 Find Extra Funds and Freedom By Decluttering Your Garage
How a few quick touch-ups can create added value to your
home
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 21
TRENDY PALETTE
(NAPSI)mdashSo many people are grilling out-
doors year-roundmdasheven when temperatures
dip below freezingmdashthat Weber Grills the
company that launched the grilling revolu-
tion more than 60 years ago has released its
top tips for hearty grillers who simply
wonrsquot give up the distinctive flavors that
only an outdoor grill can deliver
ldquoMore than half of grill owners grill year-
roundmdashand 35 percent grill when the
temperature drops below freezingrdquo
said Kim Lefko Executive Vice Pres-
ident AMERICAS Weber-Stephen
Products LLC ldquoOur annual Weber
GrillWatch Survey reveals the top
reason people brave the cold is be-
cause they feel everything tastes better
grilled They also tell us itrsquos because
they see grilling as an adventure itrsquos
lsquome timersquo and itrsquos lsquofootball seasonrsquordquo
Whether grilling for one or two or to
add some flair to your next party be sure to
bundle up on your way to the grill and arm
yourself with these essential tips from We-
ber
bull Plan on adding five to 10 minutes to the
normal time it takes to preheat your grill in
the warmer months
bull Even when itrsquos cold outside never grill in
an enclosed space that can trap deadly car-
bon monoxide such as inside a garage or
under an overhang
bull If yoursquore lookinrsquo you ainrsquot cookinrsquo Resist
the urge to lift the lid Repeatedly opening
the grill will let precious heat escape ulti-
mately increasing your grilling time
bull Use a thermometer to measure the internal
temperature of foods for delicious results
every time
bull Have backup fuelmdashcharcoal and pro-
panemdashon hand in the winter as the grill will
typically require more fuel than during the
warmer months
bull Grill what you know Cold weather is the
time to stick with the tried-and-true recipes
you know by heart to maximize efficiency
at the grill
bull Position gas grills so the wind is perpen-
dicular to the gas flow and not blowing the
flame down the burner tubes
bull Keep your grill covered to protect it from
the elements
bull Snow gloves are not barbecue gloves
Make sure you have on heat-resistant
gloves when operating your grill
For additional cold weather grilling tips
visit wwwwebercomweber-nationblog
how-to-grill-in-the-winter
Essential Tips For Year-Round Grilling
888-885-5552 inforbantrendsetterscom
URBAN TRENDSETTERS INTRODUCES
NEW APPS FOR RESTAURANTS amp MORE
22 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
HEALTH AND WELLNESS
by Bruce Johnson
heart attack survivor and news reporter-
anchor
(NAPSM)mdashldquoForty-two-year-old black
male probable heart attackrdquo To this day
the paramedicsrsquo words as they rushed me to
a Washington DC hospital ring in my
ears
It began as a normal Thursday cover-
ing news as a street reporter in the
toughest part of our nationrsquos capital
When the severe pain in my chest
began I tore open the top buttons of
my dress shirt and loosened my tie to
no avail After a few failed attempts
to shake off the pain I was rushed by
ambulance to the local hospital
As I was rolled into the emergency
room my shirt was cut off an IV
needle was stuck in my arm and
monitoring leads were stuck to my
chest I was given medication to dis-
solve any blood clots and restart
blood flow to my heart An electrocardio-
gram showed that I had had a type of heart
attack called ldquothe widow makerrdquo An artery
was abruptly and completely blocked Fifty
percent of patients who have this type of
heart attack die before they get to the hospi-
tal
My cardiologist was concerned I was
young to be having a heart attack and was
outwardly in good health
Two years before my heart attack with a lot
of help I had quit smoking and eliminated
all alcoholic drinks However my job as a
reporter for a top news station was inherent-
ly stressful I often grabbed fast food as I
tried to balance professional responsibilities
with family time It had all caught up with
me
Later that night my chest pain came back
and I was flown to another hospital where
an emergency angioplasty was performed to
widen the obstructed artery
I was in intensive care for several days be-
fore starting inpatient cardiac rehab Within
2 weeks I was walking and ready to go
home I continued my supervised cardiac
rehab as an outpatient for another 6 weeks
Determined to learn why I had my heart
attack and what I could do to prevent anoth-
er one I relied on what I did best research
and investigation I asked my family about
our history of cardiovascular disease I read
articles and listened intently when the nurs-
es and doctors explained about my blood
pressure pulse weight and medications I
worked with a nutritionist who told me that
if I ate mostly fresh fruits and vegetables
broiled fish and chicken and lower-fat
foods I could occasionally enjoy spare ribs
at family get-togethers
I had always been athletic before my heart
attack but I knew I needed an activity that
Hey Man Itrsquos Time We Have A Heart-to-Heart
Continued on Page 23
Bruce at work amp play
after surviving heart
attack
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 23
DIET FREE LIFE PROUD SPONSORS OF THE NEW UTS
FITS amp TRENDY MAGAZINE gave me control of my heart speed I start-
ed by running on a treadmill and then
moved my runs outside I listened to my
body but wasnrsquot afraid to push myself
I saw my doctors regularly to make sure
my heart was functioning at its best My
health care team was stunned by my recov-
ery often calling me a miracle which felt
great But not as good as knowing I was
living healthy tracking and controlling my
blood pressure and taking care of myself
Despite my progress I needed to prove to
myself that I was healthy Since running
had be come my passion I entered the
Marine Corps Marathon With clearance
from my doctor on October 22 2000mdash
eight years after my heart attackmdashI ran
262 miles When I crossed the finish line
I knew my heart attack hadnrsquot defeated or
defined me
I know I was spared My story could have
turned out differently and I am grateful for
this gift of life But do you know what
This could be you Heart disease remains
the leading cause of death in America
If you learn anything from my story I
hope itrsquos that YOU have to take care of
yourself and your heart No one else can
do it for you During American Heart
Month and all through the year make
your heart a priority Know your blood
pressure and keep it in control Donrsquot
smoke Eat less fatty salty and greasy
food and more fruits and vegetables Make
an appointment with your doctor Free
resources and information are available
from Million Hearts at
http1usagov1AU65x6 Take it from
me taking action today could save your
life tomorrow
HeartmdashContinued From Page 22
24 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
BEAUTY AND FASHION TRENDS
Inspiring Beauty 50 Years of Ebony Fashion Fair
The first-ever exhibition on the Ebony
Fashion Fair Inspiring Beauty explores the
50-year history of the charity fashion spec-
tacle that redefined the concepts of beauty
style and empowerment for African Ameri-
cans by examining the history of the show
and its director and producer Eunice W
Johnson
Inspiring Beauty showcases nearly 100 ob-
jects including ensembles and accessories
displayed on fully stylized mannequins to
recreate the runway experience as well as
archival photographs video and Johnsonrsquos
personal effects to tell the full story of these
unparalleled events At the center of this
dynamic show are the stunning gowns
feathered coats and statement designs seen
in the 40 garments selected from a collec-
tion of thousands Johnson amassed in five
decades
Works by designers including Stephen
Burrows Christian Dior Christian La-
croix Bob Mackie Missoni Jean Patou and Sarli illustrate themes of vision inno-
vation and power as exemplified by John-
sonrsquos entrepreneurial spirit flair for fash-
ion and philanthropic goals as co-founder
of Johnson Publishing Company publisher
of Ebony and Jet magazines
Exhibition highlights include garments
from fashion greats such as Valentino
Pierre Cardin and Alexander McQueen
for Givenchy before they reached world-
renowned status An Yves Saint Laurent
lsquoPicassorsquo cocktail dress Nina Ricci even-
ing ensemble of a shirred jumpsuit and ruf-
fle coat Karl Lagerfeld for Chloeacute beaded
gown Vivienne Westwood animal print
evening gown and Emanuel Ungaro two
piece bridal gown are examples of the spec-
tacular trends of fashion and attitude of
style
Developed by the Chicago History Museum
in cooperation with Johnson Publishing
Company Inspiring Beauty offers an un-
precedented multisensory experience to
visitors who have never attended an Ebony
Fashion Fair as well as reconnects those
who experienced it first-hand
TOUR SCHEDULE Museum of Design Atlanta GA
October 18 2014 ndash January 4 2015
Milwaukee Art Museum WI
February 5 2015 ndash May 3 2015
Minnesota History Center St Paul MN
May 22 2015 ndash August 16 2015
Charles H Wright Museum of African
American HIstory Detroit MI
September 18 2015 ndash January 3 2016
Memorial Art Gallery of the University
of Rochester NY
January 30 2016 ndash April 24 2016
Bellevue Arts Museum WA
May 20 2016 ndash August 12 2016
The George Washington University Mu-
seum and The Textile Museum Wash-
ington DC February 10 2017 ndash June 4 2017
Eunice Johnson at work 1970 Photo
courtesy of Johnson Publishing Compa-
Eunice Johnson with designer Yves
Saint Laurent 1972 Photo courtesy of
Johnson Publishing Company LLC
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 25
ldquoMaking pretty faces is my specialty
Sara King
Professional Makeup Artist
614-900-1033 wwwstyleseatcomsarakingbeauty
Special
Events
Free-Lance
Make-Up Parties
BEAUTY amp FASHION TRENDS
Available at DrsquoAndrearsquos Hair Studio
DrsquoAndrea Brown Master Designer
2151 E Dublin Granville Road Suite F
Columbus OH 43229 P 614-636-2298
5 STAR HAIR MAYVEENCOM
Natural Straight
Deep Wave
Curly Wave
Loose Wave
FREE BUSINESS OPPORTUNITY
CALL TODAY
If yoursquore like me yoursquove got a random col-
lection of carrier and essential oils some-
where in your beauty arsenal If yoursquore like
me said random collection of essential and
carrier oils is mostly just sitting there col-
lecting dust and taking up space on your
shelves Many of us aspire to be gung-ho
DIY mixtresses in our down time but life
doesnrsquot always have that in store for us In
fact sometimes we buy products we donrsquot
need and make aspirational plans that wersquore
going to learn how to use them That
doesnrsquot always happen Irsquom here to help
you sift through the clutter
First things first ndash let me introduce you to a
recipe book you should check out ndash Natural
Beauty Alchemy Make Your Own Organic
Cleansers Creams Shampoos Serums
Balms and More Itrsquos written by fabulously
named licensed pharmacist and expert
healthcare professional Fifi M Maacaron
and features more than 100 easy to follow
recipes for skin and body IMO itrsquos pret-
ty light on hair recipes but it offers helpful
and simple recipes for bellas who want to
make their own toner or serum or even per-
fumes from essential oils With permission
from the publisher I got access to a few
exclusive recipes ndash you gotta get the book
for the rest I specifically requested the
breakdown for the ldquo3-in-1 Lazy Blendrdquo ndash
you KNOW I love a good multi-use prod-
uct A DIY multi-use product SOLD
Herersquos the breakdown courtesy of The
Countryman Press
3-in-1 Lazy Blend ndash Makeup Remov-
er Toner amp Night Oil
What could be better than a makeup remov-
er that is also a toner and an anti-aging
night oil all in one bottle This formula
softens the skin and nourishes it While the
composition of jojoba oil is very close to
that of the skinrsquos own lipids and it doesnrsquot
clog pores wheat germ oil is rich in vita-
mins and minerals that prevent aging
Chamomile tea and rose water are extreme-
ly skin friendly and help alongside glycer-
in balance moisture levels Keep this oil-
water mix handy especially when you have
little time and energy left at the end of the
day
INGREDIENTS 2 ounces (60 ml) rose water
1 tablespoon almond oil
1 tablespoon jojoba oil
1 tablespoon wheat germ
1 ounce (30 ml) chamomile tea (at room
temperature)
1 teaspoon glycerin
5 drops vitamin E oil
Note You can substitute witch hazel for
rose water in case of oily skin
INSTRUCTIONS 1 Mix the above ingredients adding one at
a time Shake well and then transfer to a
spray bottle
2 Shake vigorously to disperse oil droplets
before spraying onto a cotton disc or ball
Wipe the face and neck repeating if neces-
sary to remove makeup completely
3 You do not need to rinse or follow with a
toner or night oil because this formula does
it all
4 Store the bottle in a cool place away from
sunlight and heat
Try This DIY Beauty Recipe ndash the 3-in-1 Makeup Remover Toner amp Night Oil
By Patrice Grell Yursik
Founder Afrobellacom
26 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
ARTS AND ENTERTAINMENT
NEW YORK NY and UNIVERSAL CITY Calif ndash The biggest names in en-tertainment will bring the music of the iHeartRadio app to life on Sunday March 29 for the second edition of the iHeartRadio Music Awards hosted by Oscar and Grammy award winning actor and musician Jamie Foxx The event will air live on NBC from 8-11 pm ETPT from the historic Shrine Auditorium in Los Angeles and will be broadcast sim-ultaneously on iHeartMedia stations na-tionwide and across the iHeartRadio
digital music platform
The three hour telecast will truly reflect Americarsquos favorite music and will show-case the yearrsquos most popular artists and songs determined by the iHeartRadio Chart and fan voting through iHeartRa-dio stations nationwide The evening will include performances by Rihanna Iggy Azalea Sam Smith Madonna Ja-son Aldean Jamie Foxx Meghan Trai-nor Jason Derulo Jennifer Hudson Kelly Clarkson Snoop Dogg Nate Ruess Alesso and Florida Georgia Line
along with appearances from Taylor Swift and more This yearrsquos iHeartRa-dio Music Awards will also feature un-
expected collaborations from some of
the top names in music
ldquoThis is the night we celebrate the big-gest songs and artists we played for fans on our iHeartRadio stations across America and on the iHeartRadio app over the past year along with a look at whats coming in 2015rdquo said John Sykes President of Entertainment En-terprises for iHeartMedia Inc ldquoAnd who better to host than both a Grammy win-ning musician and Oscar winning per-former Jamie Foxx This is going to be an amazing star packed Sunday night of
music on NBC
ldquoIrsquom so excited that Jamie Foxx is taking the reins at this yearrsquos iHeart awards He is the perfect choice to lead this extraordinary night of music and celebrity artists said Paul Telegdy President Alternative and Late Night
Programming NBC Entertainment
2014 was such an incredible year for so many artists across different genres so
its great to see them get the recognition they deserve said Tom Poleman Pres-ident of National Programming Platforms for iHeartMedia Whether theyre new to the scene or industry veterans each artists journey is exciting to follow from their first radio spin to their first
iHeartRadio Music Award nomination
The iHeartRadio Music Awards is the night in music where the indus-tryrsquos top artists get to shine in a relaxed and fun atmosphere and celebrate their own achievements as well as those of their peersrdquo said Ian Stewart President of Done +
Dusted Inc
Category finalists for the iHeartRa-dio Music Awards were announced on February 4 with 2014 iHeartRa-dio Innovator Award winner Pharrell Williams making a special appear-ance on NBCrsquos TODAY show to
reveal this yearrsquos Artist of the Year nomi-nees Social voting through iHeartRadio stations nationwide for the Best Lyrics Best Fan Army and Renegade catego-ries will run through Friday March 20 Category finalists (by alphabetical order) are
JAMIE FOXX TO HOST IHEARTRADIO MUSIC AWARDS LIVE ON NBC Sunday March 29 (8-11 PM ETPT)
Rihanna Iggy Azalea Sam Smith Taylor Swift Madonna Jason Aldean Jamie Foxx Meghan Trainor Jason Derulo Jennifer Hud-son Kelly Clarkson Snoop Dogg Nate Ruess Alesso and Florida Georgia Line
Continued on Page 27
Jamie Foxx
Rihanna
Snoop Dogg
Jennifer Hudson
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 27
EVENTS
The Urban Trendsetters List of 2015 Media Sponsorship is GROWING NATIONALLY amp FAST
Events Include but NOT limited to
Whorsquos Who Publishing Book Unveiling Receptions for Atlanta GA other city announcements soon
The African American Male Wellness Walk Atlanta Detroit Washington DC Niagara Falls
2015 Champions of Diversity and Career town Network Career Fair-Columbus OH and Atlanta GA
The African American Film Festival-New York City
FOR MORE INFORMATION ON ADVERTISING SPONSORSHIP OR VENDOR OPPORTUNITIES LOG ONTO WWWURBANTRENDSETTERSCOM EVENTS
CALL Mykayla Bryant or Sharon S Gordon at 888-885-5552
EMAIL mykaylaurbantrendsetterescom or Sharonurbantrendsetterscom
Artist of the Year
Ariana Grande
Iggy Azalea
Luke Bryan
Sam Smith
Taylor Swift Song of the Year
All About That Bass - Meghan Trainor
All of Me - John Legend
Happy - Pharrell Williams
Shake It Off - Taylor Swift
Stay With Me - Sam Smith Best Collaboration
Bang Bang - Jessie J + Ariana Grande + Nicki Minaj
Dark Horse - Katy Perry featuring Juicy J
Fancy - Iggy Azalea featuring Charli XCX
Problem - Ariana Grande featuring Iggy Azalea
Talk Dirty - Jason Derulo featuring 2 Chainz
Best New Artist
Bastille
Cole Swindell
Iggy Azalea
Meghan Trainor
Sam Smith Country Song of the Year
Bartender - Lady Antebellum
Burnin It Down - Jason Aldean
Dirt - Florida Georgia Line
Give Me Back My Hometown - Eric Church
Play It Again - Luke Bryan Hip HopRampB Song of the Year
Dont Tell Em - Jeremih featuring YG
Drunk in Love - Beyonceacute featuring Jay Z
Flawless - Beyonceacute
Loyal - Chris Brown featuring Lil Wayne and Tyga
New Flame - Chris Brown featur-ing Usher and Rick Ross
Dance Song of the Year
Animals - Martin Garrix
Blame - Calvin Harris featuring John Newman
La La La - Naughty Boy featuring Sam Smith
Summer - Calvin Harris
Waves - Mr Probz
Alternative Rock Song of the Year
Come With Me Now - KONGOS
Do I Wanna Know - Arctic Mon-keys
Fever - The Black Keys
Something From Nothing - Foo Fighters
Take Me to Church - Hozier Best Lyrics
All of Me - John Legend
Blank Space - Taylor Swift
Counting Stars - OneRepublic
Habits (Stay High) - Tove Lo
Stay With Me - Sam Smith
Thinking Out Loud - Ed Sheeran
Best Fan Army
5SOSFAM - 5 Seconds of Summer
Arianators - Ariana Grande
Bey Hive - Beyonceacute
Team Breezy - Chris Brown
Sheerios - Ed Sheeran
Church Choir - Eric Church
Directioners - One Direction
Selenators - Selena Gomez
Mendes Army - Shawn Mendes
Swifties - Taylor Swift Renegade Award presented by the All New 2015 Jeep Renegade
Brantley Gilbert
Charli XCX
Hozier
Iggy Azalea
Meghan Trainor
This year the iHeartRadio Music Awards is partnering with the Jeep brand to pre-sent the first-ever ldquoRenegade Awardrdquo The ldquoRenegade Awardrdquo celebrates emerging standout artists who have bro-ken boundaries while staying true to themselves These artists defy conven-tion to create new musical lanes that are distinctly their own They are authentic and passionate with the talent to stretch the limits and do something extraordi-
nary
The iHeartRadio Music Awards will be executive produced by John Sykes Tom Poleman and Liz Kelly of iHeartMedia along with Ian Stewart and Hamish Hamilton of Done and Dusted Inc who will also produce the show for NBC Stu-
dios Hamilton will also direct
Proud partners of this yearrsquos events in-clude the All New 2015 Jeep Renegade
and Taco Bellreg
For breaking news and exclusive iHeartRadio Music Awards content visit iHeartRadiocomawards or follow the social buzz on Twitter Facebook Insta-
gram and Google +
IHeart - Continued From Page 25
ARTS AND ENTERTAINMENT
28 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
TRAVEL TRENDS
FOR VENDOR AND SPONSORSHIP INFORMATION CONTACT SHARON S GORDON 888-885-5552
(NAPSI)mdashFor those looking to take an
upscale road trip but who want to get the
most for their money there are several tips
and tricks to keep in mind when planning a
getaway
Time Your Trip-If your dates are flexible
try traveling to your selected destination
during its off-season Hotels often drop
their rates to attract business when crowds
thin out and you can score a great deal
while avoiding a tourist rush Try a moun-
tain destination before ski season is in full
swing or a famous site such as the Grand
Canyon on a weekday during the school
year
Take Advantage of Luxury Partnerships-
Luxury brands often partner to provide their
customers with added value To take your
road trip up a notch from the moment you
pull out of your driveway a special edition
Crafted Line of vehicles from Lexus comes
equipped with a beautiful two-piece set of
tailor-made Tumi luggage The Lexus
Crafted Line features an Ultra White exteri-
or with Obsidian door handles side mirrors
and grille Eye-catching seats contrast
stitching headrests and door panels are
either two-tone BlackScarlet or Black
Cabernet Models include IS 250 F SPORT
LS 460 F SPORT and GS 350 F SPORT in
RWD and AWD RX 350 AWD F SPORT
and ES 350
The limited edition Tumi duffel bag set was
specifically designed to match the vehicles
for grille-to-trunk coordination Lexus own-
ers can find additional pieces of this origi-
nal luggage set and other exclusive offers at
LexusDriverscom A Meguiarrsquos New Car
Care Kit is also included as another extra
bonus for Crafted Line owners
Search for Package Deals-Regardless of
when you travel try to look for a hotel of-
fering a package deal to capitalize on your
travel investment Many upscale hotels of-
fer credit toward their on-site restaurants
bars or spas when you book in advance
online Hotels in areas such as Napa Valley
or other wine country destinations may
partner with nearby wineries to offer its
guests exclusive deals on tastings and tours
For example The Allison Inn amp Spa in Or-
egonrsquos Willamette Valley offers Lexus
owners the chance to sample three distinc-
tive local wines and receive a complimen-
tary bottle of their favorite The resort also
has an on-site fleet of Lexus vehicles avail-
able for guests to drive eliminating the
need for a rental car
Take the Scenic Route-The great thing
about road trips is that you can skip the
crowded expensive attractions and enjoy
the view from the comfort of your car seat
And all passengers will be happy to spend
more time taking in free scenic sites along
the way Take advantage of natural wonders
and roadside attractionsmdashsuch as New
Yorkrsquos scenic Finger Lakes region or
kitschy Route 66 sitesmdashwhenever possible
With these tips and tricks and a little ad-
vance planning yoursquoll save time and money
while elevating your road trip Find out
more at wwwLexuscomcraftedline
Elevate Your Next Road Trip By Seeking Out Added Value
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 29
AUTO TRENDS
When The Check Engine Light Is On Donrsquot Ignore It
Donrsquot take this lightly One of the most
vital signals of an improperly functioning
vehicle is the check engine light and when
illuminated it alerts the driver to a variety
of existing potential problems Neverthe-
less vehicle checkups
during car care events
throughout the country
reveal that the check en-
gine light is on in nearly
one out of 10 vehicles
Some common malfunc-
tions that can cause the
check engine light to illu-
minate include a faulty
oxygen sensor mass air-
flow sensor or spark
plugs and wires If the light flashes the
condition is more critical and must be
checked immediately to prevent severe
damage which may include catalytic con-
verter damage
ldquoWhen the check engine light comes on it
means that a vehicle system such as the
ignition fuel injection or emission control
is not operating properly even if the vehicle
appears to be running normallyrdquo explained
Rich White executive director Car Care
Council the source for the ldquoBe Car Care
Awarerdquo campaign promoting regular vehi-
cle care maintenance and repair
ldquoA glowing check engine light doesnrsquot
mean you have to immediately pull the car
to the side of the road but it does mean you
should get the car checked out as soon as
possible Ignoring the warning light could
result in costly repairs At the very least the
light could alert you to an engine problem
that is negatively impacting fuel economyrdquo
he added
When scheduling service make sure the
automotive shop that examines your vehicle
has professional technicians who are trained
and certified in OBDII diagnosis and repair
The technician will connect your vehiclersquos
computer system to a diagnostic scan tool
which will indicate why the light was acti-
vated
At the same time the technician can ana-
lyze idle speed throttle response engine
temperature fuel system pressure manifold
vacuum exhaust emission levels and many
other key indicators Once the problem is
fixed the carrsquos computer is reset to initiate
its release process The technician should
then be able to tell you what needs to be
done and discuss potential warranty cover-
age and further testing if necessary
For a free ldquoCar Care Guiderdquo or for further
information visit wwwcarcareorg
Donrsquot be in the dark
about your enginersquos
problem when the check
30 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
Christa Payne Area Manager 614-778-1958
christapayneaolcom Undercoverwearcomchristapayne
Call me to book your Special Girls Night Party
Business Opportunity
Changing Womenrsquos Lives
REGISTER YOUR BUSINESS IN OUR ONLINE BUSINESS DIRECTORY FREE AT WWWURBANTRENDSETTERSCOM UTS BIZ LIST
ARE YOU A TRENDSETTERS
Urban Trendsetters wants to spotlight you and your busi-
ness
Send your us your photo and brief introduction to Sha-
ronurbantrendsetterscom Subject Business Spotlight
SELL YOUR STUFF
UTS Classifieds
All print classified ad will get
FREE placement online
One Week $25 Two Weeks $40 One Month $75 Includes 1 photo up to 500 characters
Call Urban Trendsetters
Today
Your ad could be here for as low as
a $150 investment
Call Urban Trendsetters Today
888-885-5552
Urban Trendsetters Business Directory
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 31
FINANCIAL ADVISOR
Registered Investment Advisory Firm is
currently expanding throughout
Ohio We are in search of Independ-
ent Investment Advisor Representatives
Must be self-motivated professional and
willing to take direction If you have a
financial or insurance back round we
encourage your response We work with
Globally Recognized Money Manag-
ers Strong Ethics and complete transpar-
ency with clients relationships is essen-
tial Please contact Hardiman Invest-
ment Management Inc 614-209-
9748 or submit a resume via e-mail to
FREELANCE WRITERS
Do you love to write Urban
Trendsetters is growing and we
are looking for writers
If you are good writer love con-
necting with people and enjoy relay-
ing empowering information UTS is
the place for you Contact Sharon S
Gordon at 888-885-5552 for more
information or send email to in-
fourbantrendsetterscom
CLASSIFIEDS UTS Online Classifieds The Urban Trendsetters allow our customers the opportunity to submit their classified ads and pay online You may add photos videos and links to your classified ads You may also choose to upload current display ad As with our coupons our classified ads are available in print online via e-blast in our weekly top classified blast as well as front page top classified listing feature on our website
MEDIA SALES
Earn Extra Income for the Holidays
Urban Trendsetters wants to increase your
sales staff We offer a variety of media ser-
vices and we serve many different industries
If you are a professional individual seeking
unlimited income potential give us a call to-
day at 888-885-5552 or email
salesurbantrendsetterscom NO EXPERIENCE NECESSARY
Have you tried that crazy wrap thing
We NEED Distributors NOW The It Works Ultimate Body applicator is a first to market product like NOTHING you have ever seen before The Ultimate Body
Applicator is a all natural non woven cloth that is site specific ANYWHERE you place is its going to TONE TIGHTEN and FIRM in
as little as 45 minutes Reduces the appearance of cellulite and varicose veins No its not water weight loss No it wont come back over
night and YES IT WORKS Donrsquot believe Try if for YOURSELF Call Mykayla Bryant Diamond Director at 937-532-8295
UTS FREE CARD
Ever wondered how your business could
profit from a Pre-Paid Card and the PPC
industry Contact UTS Free today at
614-526-8871 or email
utsfreecardgmailcom
Urban Trendsetters and Career Town Network Host STEM
Virtual Career Fairs
The purpose of this conference is to follow the governments lead in its STEM or Educate to Innovate model Our 4 goals are
1 Bring more awareness and emphasize the importance of in our educa-
tion system and encourage students to pursue degrees and careers in
STEM
2 Create more teachers and educators in the STEM areas
3 Create more diversity and careers in STEM for women and minorities
4 Create and develop relationships between corporations colleges uni-
versities and educators that will provide more positions of internships for
For Registration Vendor and Sponsorship Opportunities and Information
Call 888-885-5552 Email
Sharonurbantrendsetterscom wwwurbantrendsetterscom
Register for Your FREE Career Town Account
March- Celebrating Women of Diversity
AprilmdashHealthcare May-Internship amp Summer Opportunities HBCU
This series of career fairs will allow recruiters and job seekers to interact
one on one from the comfort of office and home Each week is dedicated
Logistics amp Warehouse Professional Healthcare and STEM
Classified Ads
$25 amp up
Your Ad
Could Be
HERE
32 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
Urban Trendsetters is YOUR NEW Online Marketing Department
SECURE YOUR ACCOUNTS TODAY Urban Trendsetters Brand Establisher amp Booster
Call 888-885-5552 for a FREE Consultation
The next most important things to secure for your brand after acquiring your domain name are the account names and profiles
on social media blogs and local directories
We all know that it is optimal to have a domain name that exactly matches your brand name or business name The same is true for
your account names as well as the URLs of your profiles on social media blogs and directories Your accounts on Web
properties are part of your brand presence and so securing your accounts
Establishing your accounts with optimal branding is of great
importance
ALL FOR $799
6 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
URBAN TRENDSETTERS PRESENTS NEW SERVICES FOR
2015
ONLINE MARKETING SEO WEBSITE DESIGN EMAIL MARKETING PAY PER CLICK BLOG CONTENT CREATION PRESS RELEASE DISTRIBUTION LANDING PAGE CREATION AND DISTRIBUTION SOCIAL MEDIA CREATIONOPTIMIZATION REPUTAI-TON MANAGEMENT
ADDITIONAL SERVICES EVENT MARKETING STRATEGY amp CONSULTATION Includes Sponsorship Presentation Creation SPECIAL EVENT PUBLICATION DESIGN
POSITION TO PROSPER
Call today to book your FREE Position to Prosper 1 Hour Consultation and receive a FREE WEBSITE AUDIT TODAY
888-885-5552
MOBILE MOBILE APP CREATIION WEBINAR DEVELOPMENT AUDIO VIDEO COMMERICAL PRODUCTION MOBILE TEXT CAMPAIGN DEVELOPMENT
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 7
NEWS
Throughout history women have made
powerful leaps defending our country
fighting for equal rights and demonstrating
our gender is an asset to the world It took
nearly 150 years after the signing of the
Declaration of Independence for American
women to have the right to vote Wersquove
come a long way and today we are strong-
er than ever beforehellip but therersquos still work
to do Together wersquoll make it happen
International Womenrsquos Day celebrates the
contributions women make in every aspect
of life ndash at home at work in their commu-
nities ndash as mothers wives sisters daugh-
ters educators students and leaders We
come from different cultures backgrounds
and all walks of life united by a common
goal ndash to strengthen communities families
and societies by empowering women to
achieve equal rights and success
Last yearrsquos International Womenrsquos Day
theme ldquoInspiring Changerdquo was about envi-
sioning a better world for all women and
girls We challenged the status quo for
womenrsquos equality and took action by em-
powering each other to succeed We in-
spired young girls through mentoring made
an impact through net-
working stood up for
women against sexual assault and
became actively involved in
NAPW Foundation initiatives
expanding opportunities and ad-
vancement for women and girls
The United Nations is instrumental in ele-
vating the cause of gender equality around
the world The 1995 Fourth World Confer-
ence in Beijing marked a significant turning
point for the global gender equality agenda
because it created the Beijing Declaration
and the Platform for Action Adopted by
189 countries the Platform is a key global
policy document on gender equality with
focus on world attention on issues that mat-
ter most in the lives of women and their
families This includes access to education
health care jobs credit and the chance to
enjoy basic legal and human rights This
year marks the 20th Anniversary of the Bei-
jing Declaration and Platform for Action
and it remains a powerful source of em-
powerment and inspiration for gender
equalityhellip because like Hillary Clinton said
at the Beijing Conference 1995 ldquoHuman
rights are womenrsquos rightshellip And womenrsquos
rights are human rightsrdquo
Your Passion Makes it Happen Empower Educate Mentor Wersquore living
in a global gender revolution Women are
finding their voices and using them to in-
spire change We are ancestors of the brave
strong and mighty women who fought for
the vote It is our mission to keep fighting
for our rights leading by example and in-
spiring other women to do the same
Therersquos so much to learn from each other
and nowrsquos the time to embrace our woman-
hood and band together as strong profes-
sional sisters of this great country
Your Network Makes it Happen Moving forward means helping each other
succeed When women are under-
represented in the workplace with few op-
portunities for advancement itrsquos easy to
inadvertently hinder another womanrsquos suc-
cess According to a 2014 research study by
the Workplace Bullying Institute women
target women at work 68 of the time The
more we only try to promote our individual
success the less progress we make as a
collective force The professional women of
NAPW provide a supportive network with
each woman at different stages of her career
with a common aspiration to help each oth-
er achieve success
MakeItHappen on Social Media Like follow join tweet repeat Itrsquos the age
of hashtag activism and social media plays
a huge role in connecting women around
the world making a difference sharing
stories exchanging ideas and inspiring
women (and men) to become involved in
gender equality initiatives Join and initiate
discussions sparking involvement and in-
terest post resources pictures videos arti-
cles and get the message of equality out
there for the world to see
Herersquos to celebrating women calling for
equality and making it happen
Did you ldquoinspire changerdquo on International
Womenrsquos Day last year How will you
ldquomake it happenrdquo this year
Women of the worldhellip today is ours We are the future of history
I believe that
the rights of
women and
girls are the un-
finished busi-
ness of the 21st
centuryrdquo ndash
Hillary Clinton
We Make It Happen Happy International Womenrsquos Day By Star Jones Esquire President of National Association of Professional Women
8 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
COMMUNITY
Strategic Partnership Leaders of the National Society of Black Engineers (NSBE) and the American Society of Civil Engineers (ASCE) sign a memorandum of understanding before the
Charles Stark Draper Awards Dinner at the National Academy of Sciences in Washington DC (left to right) ASCE Executive Director Thomas W Smith III ASCE President Robert D
Stevens NSBE National Chair Sossena Wood and NSBE Executive Director Karl W Reid
Distribute to over 500 Media Partners Rates As Low As
$99 Press Release Submission
Email infourbantrendsetterscom
WE GOT YOU COVERED
The Catch the Wave Regional Conference
provides networking training and access
to both women business owners in Ken-
tucky Ohio amp West Virginia and
ORV~WBC corporate members across our
region Event Date April 20-21 2015
Location Cincinnati OH
Conference Theme Preparing for
Success httpwwworvwbcorg
Get Connected Through Community Events
Rea N Waldon PhD
Executive Director of The Ohio River
Valley Womenrsquos Business Council
Ohios Excellence in Disability
Inclusion Awards Luncheon
WrightChoice Inc
will celebrate this
years 25th anniversary
of the Americans with
Disabilities Act (ADA)
by hosting Ohios Ex-
cellence in Disability
Inclusion Awards
Luncheon presented by
Nationwide As a
workforce develop-
ment organization
WrightChoice Inc
urges the business
community to take a moment to celebrate col-
leagues or co-workers who are responsible for creat-
ing an atmosphere inclusive of people with disabili-
ties
Award categories include Allies for Inclusion Ex-
emplary Manager and Full Circle Branding Award
Nominate a person who has lead internal efforts for
disability inclusion a manager who has demonstrat-
ed leadership by hiring people with disabilities on
their team or a company that has demonstrated best
practices by including people with disabilities in
their communications and marketing strategies thus
strengthening its corporate brand and overall image
in the community For more information or spon-
sorship opportunities contact
TyKiah Wright 614-802-2364 or
Catch The WAVE
Ohio Business Expo
Wednesday March 25 2015 - 9 am to 1 pm
Aladdin Shrine Center
3850 Stelzer Rd
Columbus Ohio 43219
Learn about the many resources available to minority-owned women-owned
and small businesses Dont miss this opportunity to network with purchas-
ing representatives from the State of Ohio and diversity procurement repre-
sentatives from select private companies
The registration form below is for general event attendance Please complete
the form to register for the days activities
Agencies will be on-hand to speak to you about procurement opportunities
Matchmaker appointments are currently full however a limited number of
walk-ins are available The networking with agency staff will be similar in
nature but without the designated one-on-one appointment time
We look forward to seeing you on March 25
Online registration is encouraged but walk-ins are welcome To reg-ister or learn more about this event or the statersquos MBE and EDGE programs visit the Ohio Department of Administrative Servicesrsquo
website at dasohiogovOBERSVP or call 614-466-8380
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 9
(
SPORTS
DOWN HOME NEWS
NHL On the day of the NHLrsquos trading
deadline Mon Mar 2 the Blue Jackets
acquired C William Karlsson LF Rene
Bourque (photo) and a second round pick
in the lsquo15 NHL Draft from the Ducks in
exchange for DM James Wisniewski and
a lsquo15 third round pick previously acquired
from the Red Wings Karlsson and Bour-
que are both ex-pected to join the Spring-
field Fal-cons the Blue Jacketsrsquo AHL af-
filiate The Blue Jackets also acquired DM
Justin Falk who will play for the team
and a fifth round pick in the lsquo15 NHL
Draft from the Wild in exchange for DM
Jordan Leopold
FOR THE RECORD NBA Mavsrsquo Monta Ellis (photo) led all
with 19 pts in its 104-87 loss to the Hawks
The Mavs made 5-of-31 3-pt FGs 161
Since the NBA first adopted the 3-pt FG in
the lsquo79-lsquo80 season that tied the fifth lowest
3-pt percentage in a game for a team that
took at least 30 3-pt FGs The Mavs hold
the lowest such percentage on this list mak-
ing 4-of-31 3-pt FGs (129) earlier this
season vs the Knicks Despite that the
Mavs won that game in OT led by Dirk
Nowitzkirsquos 30 pts He also made 1-of-8 3-
pt FGs (125)
HBCU NEWS
SPORTS South Carolina St could lose its
menrsquos basketball womenrsquos softball and
womenrsquos soccer programs (the latter two
being non-revenue making) under a budget
plan presented by embattled president
Thomas Elzey (photo) who is on paid ad-
ministrative leave while state lawmakers
tackle the HBCUrsquos financial
crisis The cost-saving plan
also calls for SCSU to add
womenrsquos golf and womenrsquos
bowling (two sports less cost-
ly to run) and possibly leave
the MEAC in the hopes of
easing the athletic deptrsquos
$465K budget shortfall it fac-
es in lsquo15-lsquo16 SCSU has been
a MEAC member since lsquo70
but Elzeyrsquos plan did not say
which conference the HBCU
might join The plan came about a month
after a State House budget panel voted to
suspend school operations for two yrs
FRANKLY SPEAKING
MCB When asked if he knows of sexual
assault allegations against Rasheed Sulai-
mon though no official complaints were
filed with the Office of Student Conduct or
any law enforcement agency and if handled
Sulaimonrsquos dismissal appropriately Duke
coach Mike Krzyzewski said ldquoI donrsquot
have any comment about thatrdquo Sulai-
mon was dismissed from the team for
failing to ldquoconsistently live up to the
standards required to be a member of
our programrdquo said Krzyzewski in a
press release
NBA Anthony Mason (Pictured) died
at age 48 due to heart failure After
playing at Tennessee St Mason played
13 yrs in the NBA with the NJ Nets
Nuggets Knicks Clt Hornets Bucks
and Heat During his NBA career he
booked 108 ppg and 83 rpg while log-
ging 2963 assists He was also the NBA
Sixth Man of the Year in lsquo95 before lead-
ing the NBA in minutes played over the
next two seasons In lsquo97 he earned All-
NBA (3rd team) and NBA All-Defensive
Team (2nd team) He was also selected to
the lsquo01 NBA All-Star Game Mason also
played in Turkey Venezuela the CBA and
the USBL hellip MLB US Army WWII
veteran Henry ldquoHankrdquo Peters died of com-
plications from a stroke at aged 90 He was
a MLB executive for the St Louis Browns
KC Athletics (lsquo65-lsquo71) and Indians (lsquo87-
lsquo91) president of the National Association
of Professional Baseball Leagues the um-
brella group that governs MiLB (lsquo72-lsquo75)
and president and general manager of the
Orioles (lsquo75-lsquo87) hellip Stuart ldquoSturdquo Miller
a P for the Cardinals (lsquo52-lsquo54 lsquo56) Philies
(lsquo56) Giants (lsquo57-lsquo62) Orioles (lsquo63-lsquo67)
and Braves (lsquo68) died at age 87 from an
undisclosed cause hellip USOC At age 96
Maria Cerra died from an undisclosed
cause She was an American fencer who
competed in the womenrsquos individual foil
event at the lsquo48 Summer Olympics hellip
NHL Dan Held a C drafted in lsquo80 by the
Flyers but played for AHLrsquos Mariners (lsquo80
-lsquo82) and most of his career in Germany
until lsquo00 died at age 53 from an undis-
closed cause
By Oscar Haywood
Call 888-885-5552 FOR MORE INFO
10 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
RELATIONSHIPS
9 Reasons You Should Read This Book And Help Change The Conversation About What Healthy Love Is
The new book Loving In The Grown Zone
A No-Nonsense Guide to Making Healthy
Decisions in the Quest for Loving Roman-
tic Relationships of Honor Esteem and
Respect (Balboa Press) has been available
for a few months now and even before any
formal promotional effort the response has
been all but overwhelming with incredible
social media buzz and great reviews at Am-
azoncom and other online booksellers
Now that our official promotional campaign
has begun including appearances on televi-
sion and nationally syndicated radio as well
as our Loving In The Grown Zone Book
Blog Tour we are on a mission to make
Loving In The Grown Zone a national best-
seller This goal is not just about selling
books but our mission to champion what
our society (and especially our children and
young people) desperately needs fewer
dysfunctional broken and destructive rela-
tionships and more loving sustainable rela-
tionships of honor esteem and respect
However we cannot succeed in this mis-
sion without you In fact our primary rea-
son for writing our book and for launching
our GrownZonecom personal growth initi-
ative is to convince as many people as pos-
sible to not only support the Grown Zone
but to join our campaign for ldquoMore Self-
Love Better Decisions and Healthy Rela-
tionshipsrdquo You need to read and share our
book Loving In the Grown Zone Following
are just nine of the top reasons why we be-
lieve yoursquoll agree
1 You want to take a stand for healthy
love Infidelity Violence Disrespect
Abuse Possessiveness Exploitation Reck-
less procreation These and so many un-
loving acts are tolerated and committed in
the name of love As a result love needs
both a defense attorney and an image con-
sultant In fact no other virtue is more
falsely accused Read and share Loving In
The Grown Zone if you want to defend and
stand up for the truth about love
2 You want to prevent unhappy mar-
riages and high divorce rates How many
of us witness weddings and celebrate the
rings the hair the dress the music and the
food and drink at the receptionmdashbut cannot
honestly celebrate the marriage The fact
that half of all marriages end in divorce is
not evidence that the institution itself is
flawed but testament to the fact that a mar-
riage is only as resilient as the foundation it
is built on If you want to promote the self-
loving choices and healthy relationship
standards that prevent unsustainable mar-
riages and make good marriages last read
and share this book
3 You want to help love to reclaim its
true identity Love may be the ultimate and
original victim of identity theft with sex
money ego and self-indulgence among its
perpetrators thanks to popular culture
(including much of ldquorealityrdquo TV) movies
music peers and even preachers and par-
ents We founded Grown Zone and wrote
Loving In The Grown Zone to make the
case that true love is identified by its capac-
ity to bring honor esteem and respect to
people in relationships it is about joy
peace compassion forgiveness patience
affirmation restoration and safety Love is
always healthy and promotes personal
growth and self-love If it doesnrsquot it may be
many things but it is not love Read and
share our book if you agree
4 You are tired of dating and pursuing
relationships by trial and error Without
a commitment to personal growth and self-
love and reliable guidelines for healthy
relationship choices people are left to gam-
ble with their bodies finances emotional
health and physical safety treating the
search for love like the lotterymdashwith simi-
larly horrible odds One in a million may
find healthy sustainable love this way the
rest will get the booby prizes including
fatherless sons daddyless daughters costly
divorces serial infidelity financial abuse
domestic violence and other commonly
accepted features of unhealthy relation-
ships Read and share this book if you want
to change this paradigm for yourself and
others
5 This is not a book-sales campaign Itrsquos
a mission We want to make this perfectly
clear The Grown Zone is not just a cute
branding platform Itrsquos not about getting
Instagram reposts or pandering for follow-
ers with clever memes We are not in a so-
cial media popularity contest We are tired
of stories that start out with ldquothey fell in
loverdquo and end with ldquoheshe cheated onbeat
onabusedkilled himherrdquo We reject the
notion that abuse disrespect and self-
destructive choices should be tolerated by
us as individuals or as a society as accepta-
ble consequences of pursuing and engaging
in romantic relationships If you stand with
us read and share our book 6 You truly want to believe in good
healthy love and you want to help others
to recognize what it is not Loversquos detrac-
tors are bold loud and vocal Yet too many
of us who truly believe in healthy love are
often silent Read and share Loving In The
Grown Zone as the first step in making your
voice heard If you believe in healthy love
step up stand up and speak up
7 You want better for your children than
what you experienced in relationships Many of us have never personally wit-
nessed a healthy relationship in our own
families and communities much less been
taught about how to go about securing one
for ourselves If you are divorced a witness
or victim (actually theyrsquore one and the
same) of partner violence or are currently in
an unhappy marriage you know what it
means to fear that your sons and daughters
are doomed to the same fate Read Loving
In The Grown Zone so yoursquoll know that you
can break the cycle share it to make sure
that you do
8 You are tired of relying on others to
love you and you are ready to commit to
self-love If you are tired of chasing love
and ready to attract it the key is learning to
faithfully and unconditionally give it to
yourself Read and share our book to learn
to become what you desiremdasha healthy per-
son who loves with honor esteem and re-
spectmdashand to attract those ready willing
and able to bring you the same
Alfred Edmond Jr and Zara Green Co-Author
are co-principals of A2Z Personal Growth Enter-
prises producer of The Grown Zone discussion
series which focuses on key themes popularized
via their respective social media platforms in-
cluding their GrownZone Twitter
By Zara D Green and Alfred Edmond Jr
Continued on Page 13
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 11
YOUNG amp TRENDY
Imagine being a young teenager and decid-
ing to participate in a serious march that
you hoped would shed light on the injustic-
es facing Black people in this country as
well as change the unjust laws that were in
place allowing those injustices to be perpet-
uated without consequence
That is what our current generation ndash the
Joshua Generation ndash is up against and that
is what many that have come before them
have had to endure
This year marks the 50th anniversary of an
event that was televised around the world
called ldquoBloody Sundayrdquo and that event be-
came one of the major catalysts behind the
passage of the 1965 Voting Rights Act that
strengthen the voting rights for Black peo-
ple in this country
Inspired by Martin Luther King Jr a young
Black man by the name of John Lewis
joined the burgeoning Civil Rights Move-
ment Lewis was a Freedom Rider spoke at
1963rsquos March on Washington and led the
demonstration now known as ldquoBloody Sun-
dayrdquo
ldquoBloody Sundayrdquo refers to the March 7
1965 civil rights march in Alabama that
was scheduled to go from Selma to the cap-
itol in Montgomery to protest the shooting
death of 26-year old Black activist Jimmy
Lee Jackson who was shot in the stomach
on February 18 1965 by
Alabama State Trooper
James Fowler while the
troopers were breaking up
a peaceful protest in Mari-
on Perry County
Lewis worked with other
Student Nonviolent Coor-
dinating Committee
(SNCC) and Southern
Christian Leadership Con-
ference (SCLC) activists to
assemble and lead over
600 marchers across the
Edmund Pettus Bridge on
the way to Montgomery
Lewis and the marchers
were violently assaulted and driven back by
numerous law enforcement officials after
they crossed the bridge Lewis who still
bears the visible scar on his forehead from
the blow he received from an Alabama
State Troopersrsquo nightstick along with the
other unarmed marchers were beaten and
gassed during the attack while media out-
lets were on hand to cover the event live
The footage of the vicious and heinous at-
tacks deeply shook the country and put nec-
essary pressure on then-President Lyndon
B Johnson to advocate for the passage of
the Voting Rights Act of 1965
Lewis became one of the thirteen original
Freedom Riders and was the youngest of
the ldquoBig Sixrdquo civil rights leaders and the
chairman of the SNCC from 1963 to 1966
some of the most tumultuous years of the
civil rights movement During his tenure
the SNCC opened Freedom Schools
launched the Mississippi Freedom Summer
and organized the voter registration efforts
that led to the pivotal Selma to Montgom-
ery marches As the chairmen of SNCC
Lewis wrote a speech in reaction to the Civ-
il Rights Bill of 1963 where he denounced
the bill because it didnrsquot protect African
Americans against police brutality nor did
the bill provide African Americans the right
to vote In that year Lewis helped plan the
historic March on Washington in August
1963 the occasion of Dr Kingrsquos celebrated
ldquoI Have a Dreamrdquo speech and at 23 was the
youngest speaker that day
It is that same spirit ndash that flows from Lew-
is the last living person who addressed the
1963 March on Washington ndash that has
seemingly found its way inside the hearts
and minds of a new generation of modern
day Civil Rights leaders in this country who
are fighting to shed light on critical issues
impacting the Black community ndash from
police brutality to economic disenfranchise-
ment to political and legal disparity
All across the country we are seeing a
number of young activists that have taken
up the mantle without fear or favor to
speak up and speak out about these issues
and are not backing down
Protesters have been gathering in various
cities to demand accountability in the legal
system following the grand jury decisions
concerning Michael Brown in Ferguson
Missouri Eric Garner in Staten Island New
York and Jordan Baker in Houston Texas
The majority of demonstrations we have
seen have been youth-led movements that
has gotten the attention of mainstream
America and has breathed life into a gener-
ation of young people who had not been as
politically engaged in matters concerning
injustice as they once had been
Young people who are students community
activists and members of grassroots organi-
zations have made it a point to not stop
demonstrating and to keep up the pressure
on key entities in order to have their mes-
sage heard They have implemented ex-
tremely unique activities and messaging in
order to keep their message fresh and to
capture the attention of America
Young people have staged something they
have labeled ldquoa die inrdquo ndash which is the act of
laying on the ground to represent the hours
that Brown lie dead in the street in Fergu-
son
Protesters have added to the traditional ldquoNo
Justice No Peacerdquo chants by incorporating
ldquoI Canrsquot Breatherdquo and ldquoBlack Lives Matterrdquo
messaging
All across the country protesters took to
streets of many of the busiest intersections
in their respective cities in order to get their
message out and stand in solidarity with the
families of Brown and Garner In addition
to the street-side protests many youth de-
monstrators held massive demonstrations
inside of many of the major shopping malls
across the country
Many grassroots activist groups such as the
Houston Justice Coalition held forums and
town hall meetings aimed at local criminal
justice reform and developing plans to-
wards the next steps needed to deal with the
political law enforcement and judicial sys-
tems in the wake of the grand jury deci-
sions involving Jordan Baker Brown Gar-
ner and countless others
Black youth have been desperate for leader-
ship ever since integration and the lack of
mentorship and abandonment has forced
Black youth to find their own way to deal
with the injustices they are witnessing and
up against ndash without even considering those
who should be leading the way
This response to social and community is-
sues is nothing new Hip-hop was formed
because Black youth needed an outlet to
talk about what they were experiencing and
going through
Gangs were formed because Black youth
wanted to know what a family looked and
felt like so many joined gangs to create a
family-like atmosphere and belong to a
family that they felt truly understood them
and related to them
Black youth are no longer seeking to be
marginalized Black youth are seeking re-
spect and justice and will do what they need
to do to be safe have stability and survive
Black Youth Leading the Way in This Modern Day Movement
by Jeffrey L Boney Courtesey of
BlackPressUSAcom
12 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
THE JOURNEY
Consortium Of Faith-Based Leaders Raised Over $100000 During Black History Month for UNICEFrsquoS Efforts to Help
Stop Ebola in West Africa
On February 27 2015 at the Charles H
Wright Museum of African American His-
tory in Detroit noted faith-based leaders
from the area and key officials from the
US Fund for UNICEF
closed out their first-
ever Black History
Month campaign I AM
STOPPINGEBOLA
which raised over $100000 The funds will
support the purchase of over 2350 hygiene
kits that will be distributed in Liberia by
UNICEF to help control the spread of Ebo-
la At $43 each the kits contain soap chlo-
rine gloves and buckets among other
much-needed hygiene items and will be
provided in households and schools at risk
of the disease
The Consortium of Faith Leaders represent-
ed some of the largest African American
organizations in the country with a com-
bined membership of 11 million including
Church Of God In Christ Inc Pentecostal
Assemblies of the World Inc National
Baptist Convention USA Inc Progressive
National Baptist Convention Inc and Ab-
yssinian Baptist Church in the City of New
York The event included a number of
check presentations along with a surprise
donation from the UAW-Ford A number of
county and city officials were also present
to welcome the US Fund for UNICEF to
Detroit where the I AM
STOPPINGEBOLA campaign was hon-
ored with a proclamation from the city Key
officials from the US Fund for UNICEF
first met with members of the Faith-Based
Leadership Consortium in December 2014
to outline a pathway for an ongoing partner-
ship to assist children and families in
Africa
888-885-5552 wwwurbantrendsetterscom
From left to right Bishop Welton Lawrence Michigan - Canadi-
an Jurisdiction Church Of God In ChristDr Monica G Wil-
liams-Davis Managing Director Community Partnership US
Fund for UNICEF Bishop PA Brooks First Assistant Presid-
ing Bishop Church Of God In Christ IncCaryl M Stern Pres-
ident and CEO of the US Fund for UNICEF and Edward G
Lloyd Chief Financial Officer and Chief Operating Officer of
the US Fund for UNICEF
CALL TODAY FOR 2015 SPECIALS
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 13
Donrsquot Miss These Government Deadlines
(NAPSI)mdashWhen it comes to the federal
government getting what you need and
meeting your obligations some dates and
times can be particularly important Herersquos
a look at a few you should know
1 Selective Service Enrollment Every
man is required by law to register with the
Selective Service System within 30 days of
his 18th birthday By registering on time he
stays eligible for federal student loans and
grants many state and municipal jobs fed-
eral job training Workforce Investment Act
programs and US citizenship for immi-
grants He can even submit his information
early at 17 then at 18 he will automati-
cally be registered
Failure to register will delay men from be-
coming citizens until age 31 and can also
result in fines and prison sentences of up to
five years
Many find the easiest and fastest way to
register is to register online at
wwwsssgov In addition Selective Service
ldquomail-backrdquo registration forms are available
at any US post office and some high
schools have a staff member or teacher
appointed as a Selective Service Registrar
2 Pell Grants and student aid Federal
Student Aid provides grants loans and
work-study funds to students attending col-
lege or career school Virtually all men
must register with Selective Service to be
eligible To get the money for which you
qualify you have to meet federal and state
deadlines and your colleges may also have
a deadline Go to httpsfafsaedgov
deadlineshtm Enter your legal residence
and the school year for which you are ap-
plying for student aid Then click View
Deadlines
Generally the earlier you apply the better
3 Health Care February 15 is the deadline
for open enrollment After that you can
only get coverage if you qualify for a spe-
cial enrollment period a 60-day period
following a qualifying life event such as a
change in family status (for example birth
of a child or marriage) or loss of other
health coverage Job-based plans must pro-
vide a special enrollment period of 30 days
You can learn more at
wwwhealthcaregovmarketplace-
deadlines
4 Medicare The Initial Enrollment Period
begins three months before your 65th birth
month and ends three months after your
65th birth month for a total of seven months
(including your birth month) If you miss
this deadline you may have to pay penal-
ties on your monthly premiums More in-
formation is at wwwmedicaregov
Keep these facts and dates in mind to get
your due from the government programs
your taxes support
FAMILY TRENDS
9 Making Loving In The Grown Zone a
national bestseller will strike a tremen-
dous blow on behalf of those who believe
in truly healthy lasting life-affirming
love Itrsquos true Sex sells which is why some
many of us have been brainwashedmdashnot
only by books (with the 50 Shades trilogy a
notable example) but movies music tele-
vision and advertisingmdashto believe that
love is about sex and objectification Put-
ting books like Loving In The Grown Zone
on bestseller lists will show that the need
for healthy love is greater and deeper than
the demand for just sex
We hope that at least one of the above rea-
sons is enough to inspire you to not only
read and share our book but to join our
Grown Zone mission of helping people to
choose ldquoMore Self-Love Better Decisions
and Healthy Relationshipsrdquo (We invite you
to share your own reasons in the comment
section for this post) We are eternally
grateful to those who share our commit-
ment to helping people achieve success
without the mess and to always make the
next decision better We invite everyone as
always to lovemdashand lovemdashin the Grown
Zone If you look forward to celebrating
Excerpted from Loving In The Grown
Zone A No-Nonsense Guide to Making
Healthy Decisions in the Quest for Loving
Romantic Relationships of Honor Esteem
and Respect by Zara D Green and Alfred
A Edmond Jr (Balboa Press) Learn more
about the book at Lov-
ingInTheGrownZonecom
The Grown Zone Continued from Page 10
888-885-5552
JOIN THE UTS
NATION
TEXT 95577
UTSNOW
Newsletter
Event Updates
FREE STUFF
14 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
DIVERSITY TRENDS
Career Town Network Announces 5th Annual Ohio Champions of Diversity Awards Career Fair
Columbus Ohio ndash Career Town Networks
announced that they will host the 5th Annu-
al Ohio Champions of Diversity Awards
Luncheon Career Fair and Workshops on
September 23 amp 24 2015 at the Aladdin
Shrine Event amp Conference Center 3850
Stelzer Road in Columbus Ohio
Over the past 4 years The Ohio Champions
of Diversity Awards has worked in partner-
ship with The Ohio Conference NAACP
representing over 70 Chapters Statewide to
bring ALL Diverse communities together to
celebrate our accomplishments and dedica-
tion to diversity The Ohio Champions of
Diversity Awards is proud to be the First
and Only Awards program in Ohio that
recognizes the diverse efforts of individuals
and corporations
Created by Ohio publishing legend Amos
H Lynch Sr and his nephew Orville
Lynch who also created the annual Martin
Luther King Jr Breakfast in Columbus
Ohio the Ohio Champions of Diversity
Awards are designed to highlight and rec-
ognize the contributions of individuals and
corporations with 500 or more employees
who demonstrate outstanding efforts in Di-
versity Leadership Development Supplier
Workforce and Community Outreach This
year the awards will also include a Diversi-
ty Small Business Award
The Ohio Champions of Diversity Awards
is truly an inclusive event that represents all
persons including African American His-
panic Asian Somali LGBT Disabled
Veterans Emerging and general market
communities said Orville Lynch Founder
Career Town Networks The Ohio Cham-
pions of Diversity Awards program is a
unique one of a kind Annual 2 Day event
that includes an Awards Luncheon and an
on line and in person Career Fair Student
Career Day Panel Discussions and Work-
shops continued Lynch
The Ohio Champions of Diversity Awards
Luncheon is put together and run by All
Ohio Small Minority owned and operated
Businesses that include Career Town Net-
works Spencer 4Higher Media
Whitehouse Media Group T Communica-
tions Black Central Creative and Urban
Trendsetters Media The monies generated
for the Ohio Champions of Diversity
Awards go towards hosting the event and
ldquoStay In Ohiordquo with partial proceeds bene-
fiting the Ohio Conference NAACP and
other diverse non profit organizations
In order to continue to recognize celebrate
and honor Ohiorsquos leaders and corporations
we invite All Ohio communities and busi-
nesses to join us for the 5th Annual Ohio
Champions of Diversity Awards Luncheon
Career Fair amp Business Expo on September
23-24 2015 being held for the last time in
the Beautiful Aladdin Shrine Event amp Con-
ference Center before they close their doors
for good
For more information tickets vendor or
sponsorships contact Sharon S Gordon of
Urban Trendsetters Media at 888-885-5552
or email Sharonurbantrendsetterscom
Watch the Champions of Diversity Promo-
tional Video Online HERE
By Brenda D Spencer
WASHINGTON -- The US Small Busi-
ness Administration (SBA) will launch an
18 state road tour joined by 11 fellow fed-
eral agencies in the SBArsquos Small Business
Innovation Research (SBIR) and Small
Business Technology Transfer (STTR) pro-
grams
The SBIR Road Tour ldquoSeeding Americarsquos
Future Innovationsrdquo is a nationally focused
outreach initiative targeting advanced tech-
nology communities including women-
owned and minority-owned small business-
es in states that have underutilized funding
opportunities through these programs To-
day the agency is launching information on
the tour through wwwsbirgov and will also
launch a blog that will be active up through
the end of the tour in late August
ldquoThe SBA oversees Americarsquos largest seed
fund for small businesses in the STEM
fields The SBIR and the STTR programsmdash
allocates $25 billion a year to small inno-
vators By reserving a specific percentage
of federal RampD funds for smaller firms
Uncle Sam encourages domestic small busi-
nesses to engage in high-growth priorities
and build a strong national economy SBIR
recipients have created breakthroughs in
nanotechnology robotics mobile commu-
nications genetic therapies clean energy
and spacerdquo said Administrator Maria Con-
treras-Sweet
ldquoThe Presidentrsquos 2015 budget embodies the
Administrationrsquos ongoing commitment to
investments in job creation and economic
growth specifically through targeted in-
vestments in science technology and inno-
vation Through this tour we will educate
more small business innovators on how to
take advantage of these programs so that
their entrepreneurial spirit and our invest-
ment drives the next new big technological
breakthroughrdquo said Contreras-Sweet
SBA Promotes Innovation and Technology with National Road Tour
Continued on Page 17
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 15
National Society of Black Engineers amp American Society of Civil Engineers Join Forces to Develop and Retain Next-Gen African-American Engineers
Washington DC mdash The National Society
of Black Engineers the largest student-
governed engineering organization in the
country and the American Society of Civil
Engineers announced their renewed strate-
gic partnership in a ceremony on Feb 24 at
the National Academy of Sciencesrsquo Great
Hall in Washington DC The organiza-
tionsrsquo leaders signed a memorandum of
understanding (MOU) committing to com-
bine their resources and expertise to in-
crease the retention representation and de-
velopment of African-American civil engi-
neers in the US workforce
ldquoNSBE recognizes that it cannot fulfill its
mission without strategic partnerships
with the US engineering communityrdquo
said NSBE National Chairperson Sossena
Wood ldquoThis MOU with our first strategic
partner the American Society of Civil
Engineers is another major step toward
supporting our members building our
organizations growing the number of
underrepresented engineers and accom-
plishing much for the US engineering
professionrdquo
ldquoAs leading engineering professional so-
cieties ASCE and NSBE are uniquely
and strategically positioned to address the
US engineering workforce and innova-
tion challenges our nation facesrdquo said
ASCE President Robert D Stevens
PhD PE FASCE ldquoThis MOU repre-
sents the collaborative actions ASCE and
NSBE are undertaking to attract develop
and retain current and future black civil
engineersrdquo
According to the US Bureau of Labor Sta-
tistics in 2013 African-Americans repre-
sented 55 percent of the countryrsquos engi-
neering workforce and 54 percent of the
civil engineering workforce The statistics
also showed that African-Americans repre-
sented only 34 percent of college students
who earned a bachelorrsquos degree in civil
engineering and 33 percent of those earn-
ing a masterrsquos degree in the same discipline
Under the terms of the MOU NSBE and
ASCE will offer reciprocal memberships
co-sponsor frequent professional develop-
ment continuing education mentoring and
leadership development programming and
promote and support student and local
chapter collaborations The organizations
will also engage in large-scale efforts aimed
at promoting awareness and interest in engi-
neering careers such as an upcoming
IMAX film and educational project ndash
DreamBig (wwwdreambigfilmorg)
Strategic Partnership Leaders of the National Society of Black Engineers (NSBE) and the
American Society of Civil Engineers (ASCE) sign a memorandum of understanding before the
Charles Stark Draper Awards Dinner at the National Academy of Sciences in Washington DC
(left to right) ASCE Executive Director Thomas W Smith III ASCE President Robert D Ste-
vens NSBE National Chair Sossena Wood and NSBE Executive Director Karl W Reid
SBIR and STTR programs bring together
several federal agencies to promote innova-
tion and research around many different
areas of priority For example current
awards support the Administrationrsquos com-
mitment to Alzheimerrsquos disease and other
neuroscience priorities and Brain Research
through Advancing Innovative Neurotech-
nologies (BRAIN) Initiative
Each SBIR Road Tour stop will be hosted
by a local organization committed to sup-
porting technology-based entrepreneurship
and will provide attendees with a face-to-
face opportunity to talk directly to federal
agency program managers and decision
makers
The first series will take place the week of
March 23rd with stops in Louisville Ken-
tucky Nashville Tennessee Atlanta Geor-
gia and Columbia South Carolina The
next stops in the tour during the week of
April 27th are Long Beach Mississippi
Ruston Louisiana Oklahoma City Oklaho-
ma Wichita Kansas and Columbia Mis-
souri Additional tours will hit the north
central and northwest regions Small tech-
nology firms innovators scientists or re-
searchers seeking more information on the
SBIR Road Tour including a listing of all
states to be visited should go to
wwwsbirgov
The highly competitive SBIRSTTR pro-
grams provide the needed impetus for many
advanced technology firms to move from
ideation to commercialization and support
this nationrsquos innovation driven economy
Since the programsrsquo inception there have
been over 150000 awards totaling about
$40 billion that have helped this nationrsquos
innovators de-risk technology and keep the
nation competitive The SBIRSTTR pro-
grams have provided seed funding to com-
panies including Qualcomm iRobot Sy-
mantec and Genzyme
For more information about SBIRSTTR
programs please visit wwwsbirgov
SBIRSTTRmdashContinued from Page 16
RESOURCE SPOTLIGHT BDPA (Black Data Processing Associates) is a non-
profit organization of professionals working in or having interest in the Computer
Science and Information Technology Fields httpsbdpasite-ymcom
DIVERSITY TRENDS
16 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
Successful Sistarsquos To Seek For Business and Personal Success
Black women represent one of the wealthi-
est and most influential demographics on
the planet We are extremely goal-oriented
and career-driven and we are very entre-
preneurial We are more likely to start a
business be successful in business create
jobs and give back to our communities
Many women today are using the internet
as a way to stay connected through social
media network with professionals and start
a new business
During Womenrsquos History Month we wanted
to celebrate Black women who have decid-
ed to develop their careers by producing
online businesses conferences and expos as
well as women only membership sites that
empower and motivate other women by
helping them succeed in life family and
business
Developing a product producing a website
marketing the website and monetizing your
talent is only the beginning to succeeding
online Research the women events and
organizations represented and maybe you
will discover your passion create a new
avenue for wealth and become a Successful
Sista yourself
The goal of Dr Venus Opal Reese is to
teach purpose-driven high-achieving entre-
preneurial Black Women how to identify
monetize and leverage their worth by trans-
forming mindsets creating inspiring and
Rosettarsquos speeches and workshops are
inspiring interactive and informative
designed to help participants take imme-
diate action
Dr Venus Opal Reese
Defy Impossible Business Coach
wwwdefyimpossiblecom Rosetta Thurman
Happy Black Woman
wwwhappyblackwomancom
Sharvette Mitchell
Talk Radio amp Media Coach
wwwsharvettecom
The Sharvette Mitchell Radio Show
features various guests that include
celebrities artists authors small busi-
ness owners public speakers consult-
ants media personality and other influ-
ential people Our goal to motivate
excite and influence
Deborah Owens is hailed as thought leader
and advocate for remedying the wealth
disparities of women and minorities She is
the author of three books most recently
critically acclaimed A Purse of Your Own
An Easy Guide to Financial Security pub-
lished by Simon and Schuster
Deborah Owens
The Wealth Coach
wwwdeborahowenscom
Rachel Wilson Thibodeaux also known
as the SWAG Strategist amp Leverage
Your Brand Coach is Founder and CEO
of SWAG Strategy Solutions SWAG is
an acronym for Strategic Women
Achieve Growth SSS offers business
coaching professional speaking training
and development to women entrepre-
neurs ndash both current and aspiring entre-
preneurs along with sales professionals
Rachel Wilson Thibodeaux
SWAG Strategy Solutions
wwwswagstrategycom
Heal a Woman to Heal a Nation Inc
(HWHN) is a community based organi-
zation that promotes holistic wellness
for women and families through educa-
tion physical and mental health eco-
nomic and self empowerment
Mothyna James-Brightful
Heal a Woman to Heal a Nation
Conference
wwwhwhnorg
Small Business amp Women Empowerment
Coaches
Gina McCualey
Blogging While Brown Conference
wwwbloggingwhilebrowncom
Powerful Events
Blogging While Brown is more than a con-
ference it is a community - an incubator of
creativity collaboration and sustainability
for emerging leaders in digital media and
social change
By Sharon S Gordon
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 17
Ms Ingrid Saunders Jones is the Senior Vice President of
Global Community Connections for The Coca-Cola Com-
pany and Chair The Coca-Cola Foundation (Atlanta GA)
As the leader of Coca-Colarsquos philanthropy efforts the
company has contributed more than $460 million to sup-
port sustainable community initiatives including the His-
panic Scholarship Fund United Negro College Fund
(UNCF) Catalyst the Critical Difference for Women pro-
gram at Ohio State University the International Costal
Clean-up Boys and Girls Clubs of America the National
Council of Negro Women and the World Wildlife Fund to
name a few The Foundation also funds The Coca-Cola
First Generation Scholarship Program for first generation
college students Ms Jones also serves on the boards of
The Coca-Cola Africa Foundation and The Coca-Cola
Scholars Foundation
Extraordinary educator and political leader Mary McLeod
Bethune (1875-1955) founded NCNW in 1935 and envi-
sioned it to be an organization of organizations that would represent the national and in-
ternational concerns of Black women It would also give Black women the opportunity to
realize their goals for social justice and human rights through united constructive action
Today the National Council of Negro Women Inc (NCNW) is a council of 39 affiliated
national African American womens organizations and over 240 sections - connecting near-
ly 4 million women worldwide
National Council of Negro
Women
Ms Ingrid Saunders Jones
Chair wwwncnworg
Successful Sistarsquos To Seek for Business and Personal Success
Lucinda Cross
Activate Conference
wwwactivateconferencecom
Doreen Rainey
Get Radical Conference
wwwgetradicalconferencecom
Jessica Ann Mitchell
Blogger Week
wwwbloggerweekcom
Camika Smith
The BOSS Network
wwwthebossnetworkorg
A dynamic seasoned and no-nonsense
personal and business coach she is the
Founder of the RADICAL Success Insti-
tute and Vice President Operations
Transformation Division in the Steve Har-
vey World Group Focused on showing
people how to take their goals and make
them a reality shersquos built her career
around teaching and training individuals
entrepreneurs and executives on systems
and methods to accelerate success
The Art of Activation is a life changer and
will give you key tactics and strategies to
run in hot pursuit towards your personal
professional and global purpose Founder of
the popular Activate Conference Held
annually Activate presents a series of in-
formative events with the purpose of
ldquoactivatingrdquo the power inside of women
Blogger Weektrade 2015 is a multicultural
festival of bloggers journalists and
social media mavens hosted by Black
Bloggers Connect
As a collective The BOSS Net-
work supports women in their journey to
become independent and successful in
their endeavors utilizing network-
ing Working towards one simple
goal BOSSreg is ldquoBringing Out Successful
Sistersrdquo to build relationships and net-
works to structure a foundation where
women feel supported in their holistic
lives
LaShanda Henry has been developing
websites for over 10 years She owns over
15 web properties and is most passionate
about two things creating positive web-
sites for people of color and helping wom-
en entrepreneurs learn how to build suc-
cessful businesses online
Ms Henry graduated Columbia University
and received her bachelorrsquos degree in
Computer Science in 2002
ldquoMy lifersquos mission is to motivate inform
inspire connect With my mother in mind
I do what I do for parents looking to better
their childrenrsquos lives and for women striv-
ing to live their dreams I love to share
information and build communities online
Itrsquos what I do and who I amrdquo
Some of LaShandarsquos most popular websites include bull Multiple Shades of You Online (an African American Web Portal)
bull BBWO ndash Social Network for Women Entrepreneurs
bull SistaSense Money and Marketing blog
LaShanda Henry
Founder of Black Business Women
Online
Wwwmybbocom
National Organization Online Entrepreneur Success
18 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
BUSINESS TRENDS
Leading the Way ndash Women Leaders Matter
When it comes to successfully running a
business and managing employees women
clearly lead the way ndash Women Leaders
Matter A recent survey conducted by the
Pew Research Center found that most
Americans see women as stronger than or
equal to men when it comes to key leader-
ship traits From being honest and treating
employees fairly to mentoring staff women
executives and managers come out ahead
Thatrsquos great news because recognition of
the many attributes women bring to leader-
ship roles further reinforce the positive im-
pact women have in todayrsquos business world
Add to this the fact that according to new
research from Expert Market the number of
women-owned businesses has nearly dou-
bled in the last 20 years itrsquos easy to see
how women leaders are leading the way
Here are more reasons why women leaders
matter
Shake It Up
Letrsquos face it women leaders shake things
up Men have inhabited corner offices and
board rooms ndash not to mention seats in Con-
gress ndash far too long Having more women in
leadership roles in business as well as a
stronger presence in local and national poli-
tics helps maintain the balance and keeps
the playing fields even
Create Awareness
As women executives take on more and
more significant roles in business it helps
create an awareness of the value profession-
al women bring to a company Whenever
we read about the successes of a top CEO
such as Yahoo Incrsquos Marissa Meyer or
cheer on a woman who has left another
crack in the proverbial glass ceiling we feel
empowered and impassioned to continually
strive for our own professional goals
Encourage Workplace Diversity
As part of a diverse group women business
owners managers and executives are aware
of the many roadblocks they may encounter
on the way to success For those reasons
women leaders are in the perfect position to
pave the way for others by fostering diver-
sity in their companies And although a
recent study found that women bosses are
often penalized for hiring and promoting
other women and minorities we must con-
tinue to move forward ldquoContinue to recruit
diverse talent to meet diversity quotas and
build an environment of color creativity
and culturerdquo says Star Jones President
ldquoMake workplace diversity and inclusion a
corporate priorityrdquo
Inspire the Next Generation
Perhaps the most important reason why
women leaders matter more than ever is the
excitement they ignite in the next genera-
tion of young women Having role models
You do this of course through network-
ing If you want to network with important
people you have to know where they are
and get yourself therehellip
Here are a few ways to do that
Power network within traditional chan-
nels Go to your companyrsquos events
when you get priceless face time with
higher-ups In addition build your net-
work upon the classic infrastructures of
family friends your college alumni
group and professional associations
Join a networking group Find one
whose members span every industry
that will give you a broad understand-
ing of other businesses and exposure to
new clients
Connect with everyone That means
networking up down and sideways
Donrsquot think that to make the CEO chair
by age forty-five you should only in-
teract with managers VPs and trus-
tees Get to know the folks in the mail-
room and the coffee shop janitors the
newsstand operator security officersndash
you never know who might offer a
golden nugget of information that be-
comes your jackpot
Find lsquoem Research where your dream
team members work out get coffee
and eat lunch I am not advocating that
you become a stalker as that would
defeat your purposehellip if you become a
friendly face in your potential dream
team memberrsquos kickboxing class and
then ease into chit-chat and get to know
them slowly you can
ultimately introduce
yourself as a business
owner and propose that
they consider joining
your innovative ven-
ture
Bottom Line Trust
that the law of attrac-
tion will deliver the right people to you with
the best chemistry fit and timing And you
will magically click with your team to live
your dream
Be Where Important People Are
Darnell Smith is the
FounderCEO of Busi-
ness in the Black a online
media and marketing
company based in Dallas
Texas http
businessintheblackcom
Joining a networking
group and attending
annual business net-
working conferences
are a great way to
connect with like-
minded business pro-
fessionals
NAPW defines success as owning your
own power As the largest most-
recognized networking organization of pro-
fessional women in the country spanning
virtually every industry and profession the
National Association of Professional Wom-
en (NAPW) is a powerfully vibrant net-
working community with over 600000
members and nearly 300 Local Chapters
NAPW members have diverse backgrounds
beliefs perspectives and lifestyles with one
common bond - their ability to succeed -
See more at httpwwwnapwcom
By Star Jones Esquire President of National Association of Professional Women
Star Jones Esq
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 19
TECH TRENDS
GET YOUR SITE STATS CALL UTS AT 888-885-5552
Changes In Technology Can Present Opportunity For Small And Midsize Businesses
(NAPSI)mdashThanks to new technology itrsquos
an exciting time for small and midsize busi-
nesses Thatrsquos because many are finding
that increased access to new technologymdash
such as cloud and mobile solutionsmdashcan
provide access to services that were never
within their reach before helping them
grow and be more productive
They are also finding that using old or out-
dated technology can hinder a companyrsquos
ability to do business in a number of
waysmdashfrom security risks and compliance
issues to not being able to implement even
modest changes or updates in software all
of which can significantly hamper a compa-
nyrsquos ability to be successful and competi-
tive
A Shift In Technology
The beginning of one era in technology
often means the end or phasing out of an-
other For example to accommodate the
shift toward modern technology used by a
growing number of small and midsize busi-
nesses Microsoft will end support for Win-
dows Server 2003 on July 14 2015
This means that security patches and up-
dates will no longer
be available after
this period resulting
in a less stable and
less secure techno-
logical infrastructure
if no action is taken
However the good news is that a variety of
easy-to-integrate options are available for
those ready to upgrade including Microsoft
Azure the companyrsquos cloud platform
Cloud solutions such as Azure are designed
to provide small and midsize businesses
with the ability to scale up or down to take
advantage of opportunities or cut costs all
based on their needs
Numerous Benefits
Many small and midsize businesses report
that moving to a cloud platform like Azure
provides a range of benefitsmdashincluding
increased backup capacity enhanced disas-
ter recovery capabilities consistent compli-
ance with regulatory demands and access to
the most modern applications These bene-
fits can help small and midsize businesses
move faster
reduce costs
and ulti-
mately be
more produc-
tive
bull Backup Todayrsquos businesses generate
more data than ever before The cloud of-
fers reliable and economical backup for
data for businesses of any size and it even
automatically replicates data to help guard
against unexpected hardware failures
bull Disaster recovery Backup is a great so-
lution to protect your business from data
deletion and corruptionmdashbut it isnrsquot the
only important factor when it comes to data
Disaster recovery with Azure means your
companyrsquos data and applications will be
replicated in the cloud and accessible at any
time should anything happen to your physi-
cal location
bull Compliance With data security comes
legal and regulatory requirements With
cloud platforms like Azure your security
software will be continually updated mak-
ing it easy for your business to ensure it
remains compliant with unique industry
requirements
bull Modern applications The cloud pro-
vides the infrastructure platform and cus-
tom-made solutions in one place rather
than having to cobble solutions together
piece by piece This helps make it possible
for small or mid-size companies to spend
less time troubleshooting IT issues and
more time on activities that will drive the
business forward
Now is the time to plan your transitionmdash
and Microsoft is here to help For more
information please visit
wwwmicrosoftcomen-usserver-cloud
productswindows-server-2003 To find a
Microsoft partner in your area to assist in
your cloud transition visit
wwwpinpointmicrosoftcom
By embracing more modern up-to-date
technologies small and midsize business-
es are able to innovate in a way that al-
lows them to outpace the competition
WBC OHIO Announcement DreamBuilder
The Womens Business Center is now offering an online interactive Business Plan
DreamBuilder is a unique multi-leveled business skills training program created to help women build their dream of starting or growing their own business The 12 courses teach the basics of starting and growing a business including topics such
Rewards and Challenges of Being an Entrepreneur
Developing Your Business Idea
Who is Your Customer
Who is Your Competitor
Marketing Strategy
The significance of Branding
Pricing and so much more Upon completion you will have an edita-ble business plan Through our online tool you will become a part of the WBC DreamBuilder community You can communicate with other participants through discussion boards and messaging options In addition you will find various sample business forms and useful templates for your business Register at httpwwwdreambuilderorgwbcohio Contact us for further information (614) 732-0981
Empowering women entrepreneurs with the resources and tools to create strong sustainable business
20 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
REAL ESTATE TRENDS
HOME amp STYLE TRENDS
Five Quick Ways To Upgrade Your Home For Resale
(NAPSI)mdashWhether yoursquore considering
cashing in on your equity downsizing trad-
ing up moving for a change of scenery or
relocating for better prospects a few smart
investments and improvements can help
your home stand out from the competition
so you get top dol-
lar Even if yoursquore
not planning on
moving anytime
soon these strate-
gies can maximize
your homersquos value
and increase its
marketability
bull Sprucing up the
exterior If you
think yoursquoll have a
few years before
you move work on
your landscaping
now to give plants
time to mature
Look for easy-care
perennials such as hostas which multiply
on their own If you have less time you can
still achieve a quick makeover by power
washing paths and siding painting or up-
grading your front door and keeping the
lawn watered and weeded
bull Removing eyesores inside Some minor
adjustments can help buyers recognize
whatrsquos great about your home Swap out-
dated fixtures remove wallpaper and give
everything a deep clean Replacements
donrsquot have to be top of the line they just
need to eliminate hang-ups for potential
buyers
bull Improving the kitchenmdashto a point You
probably wonrsquot recoup the cost of a full
kitchen renovation but smaller projects such
as upgrading appliances and painting or
refinishing cabinets can modernize the
space
bull Refreshing rooms with neutral paint This is a time-honored tip for a reason
While seeing your favorite bold hues on the
walls makes you happy potential buyers
may not agree A fresh coat of neutral paint
can help them envision their own belong-
ings in the space
bull Focusing on energy efficiency The right
energy-smart upgrades can assure buyers
theyrsquore seeing an efficient home where util-
ity bills can be minimized Adding insula-
tion to the attic and walls can make a dra-
matic improvement in many homes Con-
sider the windows as well Adding a heat-
rejecting window film such as 3M Sun
Control Window Film can reduce cooling
costs and typically does not change the win-
dowsrsquo appearance Since the window film
can reject up to 99 percent of UV rays it
can protect the investment you made in
your hardwood floors rugs window treat-
ments furniture and artwork
Learn More
For further facts visit www3Mcom
homeimprovement
(NAPSI)mdashThere could be good news for
many households The garage can be so
much more than a storage room where you
hide your kidrsquos soccer cleats lawn mower
and old yearbooks With these five tips you
can make it as organized functional and
aesthetically pleasing as any room in your
house
1 For many the garage is the pri-
mary entry and exit point to the
home but it can also serve as a
terrific storage space for emergen-
cy supplies Check to make sure
your home emergency kit is up to
codemdashreplace batteries in flash-
lights and replenish your canned
food and medical supplies You
may not need them every day of
the year but itrsquos better to be safe
than sorry Also ensure that you
have backup power sources availa-
ble in the event of an outagemdasha
home generator and backup battery for your
garage door opener are proven solutions
that will help maintain accessibility and
functionality for your family no matter the
circumstance
2 While reorganizing take some time to
check your garage door Test the alignment
by disconnecting the door from the opener
once itrsquos disconnected you should be able
to lift the door easily with one hand If the
door is stuck or difficult to lift you should
call an authorized dealer for an inspection
Also be mindfulmdashif your garage door
opener was installed prior to 1993 itrsquos
probably time to have it replaced as it may
not be equipped with the latest safety fea-
tures such as photo eyes
3 When cleaning the garage homeowners
tend to think of horizontal spacemdashclearing
out boxes on the floor moving gardening
equipment and power tools over to the
sidemdashbut freeing up vertical space can be
just as important Instead of piling contain-
ers on the floor think about installing wall
shelves to maximize space If you want to
clear up additional overhead for a larger
car a hanger for bikes or other large pieces
of sporting equipment consider replacing
your overhead garage door opener
4 Yoursquove organized and upgraded your
garage but yoursquore not done yetmdashyou need
to be sure your garage is a safe place for
friends family and pets Store flammable
propane tanks outdoors and invest in a 5- or
10-pound fire extinguisher in case of emer-
gencies Lock up any other dangerous
chemicals
5 A good cleaning ultimately helps in-
crease convenience and peace of mind and
that premise can extend beyond organiza-
tional tips
Creating a clean functional space will pro-
vide the peace of mind you want and de-
serve You can turn your home into an or-
ganized retreat and your garage into a func-
tional space-saving area you can enjoy year
after year
Spring Cleaning 101 Find Extra Funds and Freedom By Decluttering Your Garage
How a few quick touch-ups can create added value to your
home
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 21
TRENDY PALETTE
(NAPSI)mdashSo many people are grilling out-
doors year-roundmdasheven when temperatures
dip below freezingmdashthat Weber Grills the
company that launched the grilling revolu-
tion more than 60 years ago has released its
top tips for hearty grillers who simply
wonrsquot give up the distinctive flavors that
only an outdoor grill can deliver
ldquoMore than half of grill owners grill year-
roundmdashand 35 percent grill when the
temperature drops below freezingrdquo
said Kim Lefko Executive Vice Pres-
ident AMERICAS Weber-Stephen
Products LLC ldquoOur annual Weber
GrillWatch Survey reveals the top
reason people brave the cold is be-
cause they feel everything tastes better
grilled They also tell us itrsquos because
they see grilling as an adventure itrsquos
lsquome timersquo and itrsquos lsquofootball seasonrsquordquo
Whether grilling for one or two or to
add some flair to your next party be sure to
bundle up on your way to the grill and arm
yourself with these essential tips from We-
ber
bull Plan on adding five to 10 minutes to the
normal time it takes to preheat your grill in
the warmer months
bull Even when itrsquos cold outside never grill in
an enclosed space that can trap deadly car-
bon monoxide such as inside a garage or
under an overhang
bull If yoursquore lookinrsquo you ainrsquot cookinrsquo Resist
the urge to lift the lid Repeatedly opening
the grill will let precious heat escape ulti-
mately increasing your grilling time
bull Use a thermometer to measure the internal
temperature of foods for delicious results
every time
bull Have backup fuelmdashcharcoal and pro-
panemdashon hand in the winter as the grill will
typically require more fuel than during the
warmer months
bull Grill what you know Cold weather is the
time to stick with the tried-and-true recipes
you know by heart to maximize efficiency
at the grill
bull Position gas grills so the wind is perpen-
dicular to the gas flow and not blowing the
flame down the burner tubes
bull Keep your grill covered to protect it from
the elements
bull Snow gloves are not barbecue gloves
Make sure you have on heat-resistant
gloves when operating your grill
For additional cold weather grilling tips
visit wwwwebercomweber-nationblog
how-to-grill-in-the-winter
Essential Tips For Year-Round Grilling
888-885-5552 inforbantrendsetterscom
URBAN TRENDSETTERS INTRODUCES
NEW APPS FOR RESTAURANTS amp MORE
22 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
HEALTH AND WELLNESS
by Bruce Johnson
heart attack survivor and news reporter-
anchor
(NAPSM)mdashldquoForty-two-year-old black
male probable heart attackrdquo To this day
the paramedicsrsquo words as they rushed me to
a Washington DC hospital ring in my
ears
It began as a normal Thursday cover-
ing news as a street reporter in the
toughest part of our nationrsquos capital
When the severe pain in my chest
began I tore open the top buttons of
my dress shirt and loosened my tie to
no avail After a few failed attempts
to shake off the pain I was rushed by
ambulance to the local hospital
As I was rolled into the emergency
room my shirt was cut off an IV
needle was stuck in my arm and
monitoring leads were stuck to my
chest I was given medication to dis-
solve any blood clots and restart
blood flow to my heart An electrocardio-
gram showed that I had had a type of heart
attack called ldquothe widow makerrdquo An artery
was abruptly and completely blocked Fifty
percent of patients who have this type of
heart attack die before they get to the hospi-
tal
My cardiologist was concerned I was
young to be having a heart attack and was
outwardly in good health
Two years before my heart attack with a lot
of help I had quit smoking and eliminated
all alcoholic drinks However my job as a
reporter for a top news station was inherent-
ly stressful I often grabbed fast food as I
tried to balance professional responsibilities
with family time It had all caught up with
me
Later that night my chest pain came back
and I was flown to another hospital where
an emergency angioplasty was performed to
widen the obstructed artery
I was in intensive care for several days be-
fore starting inpatient cardiac rehab Within
2 weeks I was walking and ready to go
home I continued my supervised cardiac
rehab as an outpatient for another 6 weeks
Determined to learn why I had my heart
attack and what I could do to prevent anoth-
er one I relied on what I did best research
and investigation I asked my family about
our history of cardiovascular disease I read
articles and listened intently when the nurs-
es and doctors explained about my blood
pressure pulse weight and medications I
worked with a nutritionist who told me that
if I ate mostly fresh fruits and vegetables
broiled fish and chicken and lower-fat
foods I could occasionally enjoy spare ribs
at family get-togethers
I had always been athletic before my heart
attack but I knew I needed an activity that
Hey Man Itrsquos Time We Have A Heart-to-Heart
Continued on Page 23
Bruce at work amp play
after surviving heart
attack
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 23
DIET FREE LIFE PROUD SPONSORS OF THE NEW UTS
FITS amp TRENDY MAGAZINE gave me control of my heart speed I start-
ed by running on a treadmill and then
moved my runs outside I listened to my
body but wasnrsquot afraid to push myself
I saw my doctors regularly to make sure
my heart was functioning at its best My
health care team was stunned by my recov-
ery often calling me a miracle which felt
great But not as good as knowing I was
living healthy tracking and controlling my
blood pressure and taking care of myself
Despite my progress I needed to prove to
myself that I was healthy Since running
had be come my passion I entered the
Marine Corps Marathon With clearance
from my doctor on October 22 2000mdash
eight years after my heart attackmdashI ran
262 miles When I crossed the finish line
I knew my heart attack hadnrsquot defeated or
defined me
I know I was spared My story could have
turned out differently and I am grateful for
this gift of life But do you know what
This could be you Heart disease remains
the leading cause of death in America
If you learn anything from my story I
hope itrsquos that YOU have to take care of
yourself and your heart No one else can
do it for you During American Heart
Month and all through the year make
your heart a priority Know your blood
pressure and keep it in control Donrsquot
smoke Eat less fatty salty and greasy
food and more fruits and vegetables Make
an appointment with your doctor Free
resources and information are available
from Million Hearts at
http1usagov1AU65x6 Take it from
me taking action today could save your
life tomorrow
HeartmdashContinued From Page 22
24 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
BEAUTY AND FASHION TRENDS
Inspiring Beauty 50 Years of Ebony Fashion Fair
The first-ever exhibition on the Ebony
Fashion Fair Inspiring Beauty explores the
50-year history of the charity fashion spec-
tacle that redefined the concepts of beauty
style and empowerment for African Ameri-
cans by examining the history of the show
and its director and producer Eunice W
Johnson
Inspiring Beauty showcases nearly 100 ob-
jects including ensembles and accessories
displayed on fully stylized mannequins to
recreate the runway experience as well as
archival photographs video and Johnsonrsquos
personal effects to tell the full story of these
unparalleled events At the center of this
dynamic show are the stunning gowns
feathered coats and statement designs seen
in the 40 garments selected from a collec-
tion of thousands Johnson amassed in five
decades
Works by designers including Stephen
Burrows Christian Dior Christian La-
croix Bob Mackie Missoni Jean Patou and Sarli illustrate themes of vision inno-
vation and power as exemplified by John-
sonrsquos entrepreneurial spirit flair for fash-
ion and philanthropic goals as co-founder
of Johnson Publishing Company publisher
of Ebony and Jet magazines
Exhibition highlights include garments
from fashion greats such as Valentino
Pierre Cardin and Alexander McQueen
for Givenchy before they reached world-
renowned status An Yves Saint Laurent
lsquoPicassorsquo cocktail dress Nina Ricci even-
ing ensemble of a shirred jumpsuit and ruf-
fle coat Karl Lagerfeld for Chloeacute beaded
gown Vivienne Westwood animal print
evening gown and Emanuel Ungaro two
piece bridal gown are examples of the spec-
tacular trends of fashion and attitude of
style
Developed by the Chicago History Museum
in cooperation with Johnson Publishing
Company Inspiring Beauty offers an un-
precedented multisensory experience to
visitors who have never attended an Ebony
Fashion Fair as well as reconnects those
who experienced it first-hand
TOUR SCHEDULE Museum of Design Atlanta GA
October 18 2014 ndash January 4 2015
Milwaukee Art Museum WI
February 5 2015 ndash May 3 2015
Minnesota History Center St Paul MN
May 22 2015 ndash August 16 2015
Charles H Wright Museum of African
American HIstory Detroit MI
September 18 2015 ndash January 3 2016
Memorial Art Gallery of the University
of Rochester NY
January 30 2016 ndash April 24 2016
Bellevue Arts Museum WA
May 20 2016 ndash August 12 2016
The George Washington University Mu-
seum and The Textile Museum Wash-
ington DC February 10 2017 ndash June 4 2017
Eunice Johnson at work 1970 Photo
courtesy of Johnson Publishing Compa-
Eunice Johnson with designer Yves
Saint Laurent 1972 Photo courtesy of
Johnson Publishing Company LLC
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 25
ldquoMaking pretty faces is my specialty
Sara King
Professional Makeup Artist
614-900-1033 wwwstyleseatcomsarakingbeauty
Special
Events
Free-Lance
Make-Up Parties
BEAUTY amp FASHION TRENDS
Available at DrsquoAndrearsquos Hair Studio
DrsquoAndrea Brown Master Designer
2151 E Dublin Granville Road Suite F
Columbus OH 43229 P 614-636-2298
5 STAR HAIR MAYVEENCOM
Natural Straight
Deep Wave
Curly Wave
Loose Wave
FREE BUSINESS OPPORTUNITY
CALL TODAY
If yoursquore like me yoursquove got a random col-
lection of carrier and essential oils some-
where in your beauty arsenal If yoursquore like
me said random collection of essential and
carrier oils is mostly just sitting there col-
lecting dust and taking up space on your
shelves Many of us aspire to be gung-ho
DIY mixtresses in our down time but life
doesnrsquot always have that in store for us In
fact sometimes we buy products we donrsquot
need and make aspirational plans that wersquore
going to learn how to use them That
doesnrsquot always happen Irsquom here to help
you sift through the clutter
First things first ndash let me introduce you to a
recipe book you should check out ndash Natural
Beauty Alchemy Make Your Own Organic
Cleansers Creams Shampoos Serums
Balms and More Itrsquos written by fabulously
named licensed pharmacist and expert
healthcare professional Fifi M Maacaron
and features more than 100 easy to follow
recipes for skin and body IMO itrsquos pret-
ty light on hair recipes but it offers helpful
and simple recipes for bellas who want to
make their own toner or serum or even per-
fumes from essential oils With permission
from the publisher I got access to a few
exclusive recipes ndash you gotta get the book
for the rest I specifically requested the
breakdown for the ldquo3-in-1 Lazy Blendrdquo ndash
you KNOW I love a good multi-use prod-
uct A DIY multi-use product SOLD
Herersquos the breakdown courtesy of The
Countryman Press
3-in-1 Lazy Blend ndash Makeup Remov-
er Toner amp Night Oil
What could be better than a makeup remov-
er that is also a toner and an anti-aging
night oil all in one bottle This formula
softens the skin and nourishes it While the
composition of jojoba oil is very close to
that of the skinrsquos own lipids and it doesnrsquot
clog pores wheat germ oil is rich in vita-
mins and minerals that prevent aging
Chamomile tea and rose water are extreme-
ly skin friendly and help alongside glycer-
in balance moisture levels Keep this oil-
water mix handy especially when you have
little time and energy left at the end of the
day
INGREDIENTS 2 ounces (60 ml) rose water
1 tablespoon almond oil
1 tablespoon jojoba oil
1 tablespoon wheat germ
1 ounce (30 ml) chamomile tea (at room
temperature)
1 teaspoon glycerin
5 drops vitamin E oil
Note You can substitute witch hazel for
rose water in case of oily skin
INSTRUCTIONS 1 Mix the above ingredients adding one at
a time Shake well and then transfer to a
spray bottle
2 Shake vigorously to disperse oil droplets
before spraying onto a cotton disc or ball
Wipe the face and neck repeating if neces-
sary to remove makeup completely
3 You do not need to rinse or follow with a
toner or night oil because this formula does
it all
4 Store the bottle in a cool place away from
sunlight and heat
Try This DIY Beauty Recipe ndash the 3-in-1 Makeup Remover Toner amp Night Oil
By Patrice Grell Yursik
Founder Afrobellacom
26 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
ARTS AND ENTERTAINMENT
NEW YORK NY and UNIVERSAL CITY Calif ndash The biggest names in en-tertainment will bring the music of the iHeartRadio app to life on Sunday March 29 for the second edition of the iHeartRadio Music Awards hosted by Oscar and Grammy award winning actor and musician Jamie Foxx The event will air live on NBC from 8-11 pm ETPT from the historic Shrine Auditorium in Los Angeles and will be broadcast sim-ultaneously on iHeartMedia stations na-tionwide and across the iHeartRadio
digital music platform
The three hour telecast will truly reflect Americarsquos favorite music and will show-case the yearrsquos most popular artists and songs determined by the iHeartRadio Chart and fan voting through iHeartRa-dio stations nationwide The evening will include performances by Rihanna Iggy Azalea Sam Smith Madonna Ja-son Aldean Jamie Foxx Meghan Trai-nor Jason Derulo Jennifer Hudson Kelly Clarkson Snoop Dogg Nate Ruess Alesso and Florida Georgia Line
along with appearances from Taylor Swift and more This yearrsquos iHeartRa-dio Music Awards will also feature un-
expected collaborations from some of
the top names in music
ldquoThis is the night we celebrate the big-gest songs and artists we played for fans on our iHeartRadio stations across America and on the iHeartRadio app over the past year along with a look at whats coming in 2015rdquo said John Sykes President of Entertainment En-terprises for iHeartMedia Inc ldquoAnd who better to host than both a Grammy win-ning musician and Oscar winning per-former Jamie Foxx This is going to be an amazing star packed Sunday night of
music on NBC
ldquoIrsquom so excited that Jamie Foxx is taking the reins at this yearrsquos iHeart awards He is the perfect choice to lead this extraordinary night of music and celebrity artists said Paul Telegdy President Alternative and Late Night
Programming NBC Entertainment
2014 was such an incredible year for so many artists across different genres so
its great to see them get the recognition they deserve said Tom Poleman Pres-ident of National Programming Platforms for iHeartMedia Whether theyre new to the scene or industry veterans each artists journey is exciting to follow from their first radio spin to their first
iHeartRadio Music Award nomination
The iHeartRadio Music Awards is the night in music where the indus-tryrsquos top artists get to shine in a relaxed and fun atmosphere and celebrate their own achievements as well as those of their peersrdquo said Ian Stewart President of Done +
Dusted Inc
Category finalists for the iHeartRa-dio Music Awards were announced on February 4 with 2014 iHeartRa-dio Innovator Award winner Pharrell Williams making a special appear-ance on NBCrsquos TODAY show to
reveal this yearrsquos Artist of the Year nomi-nees Social voting through iHeartRadio stations nationwide for the Best Lyrics Best Fan Army and Renegade catego-ries will run through Friday March 20 Category finalists (by alphabetical order) are
JAMIE FOXX TO HOST IHEARTRADIO MUSIC AWARDS LIVE ON NBC Sunday March 29 (8-11 PM ETPT)
Rihanna Iggy Azalea Sam Smith Taylor Swift Madonna Jason Aldean Jamie Foxx Meghan Trainor Jason Derulo Jennifer Hud-son Kelly Clarkson Snoop Dogg Nate Ruess Alesso and Florida Georgia Line
Continued on Page 27
Jamie Foxx
Rihanna
Snoop Dogg
Jennifer Hudson
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 27
EVENTS
The Urban Trendsetters List of 2015 Media Sponsorship is GROWING NATIONALLY amp FAST
Events Include but NOT limited to
Whorsquos Who Publishing Book Unveiling Receptions for Atlanta GA other city announcements soon
The African American Male Wellness Walk Atlanta Detroit Washington DC Niagara Falls
2015 Champions of Diversity and Career town Network Career Fair-Columbus OH and Atlanta GA
The African American Film Festival-New York City
FOR MORE INFORMATION ON ADVERTISING SPONSORSHIP OR VENDOR OPPORTUNITIES LOG ONTO WWWURBANTRENDSETTERSCOM EVENTS
CALL Mykayla Bryant or Sharon S Gordon at 888-885-5552
EMAIL mykaylaurbantrendsetterescom or Sharonurbantrendsetterscom
Artist of the Year
Ariana Grande
Iggy Azalea
Luke Bryan
Sam Smith
Taylor Swift Song of the Year
All About That Bass - Meghan Trainor
All of Me - John Legend
Happy - Pharrell Williams
Shake It Off - Taylor Swift
Stay With Me - Sam Smith Best Collaboration
Bang Bang - Jessie J + Ariana Grande + Nicki Minaj
Dark Horse - Katy Perry featuring Juicy J
Fancy - Iggy Azalea featuring Charli XCX
Problem - Ariana Grande featuring Iggy Azalea
Talk Dirty - Jason Derulo featuring 2 Chainz
Best New Artist
Bastille
Cole Swindell
Iggy Azalea
Meghan Trainor
Sam Smith Country Song of the Year
Bartender - Lady Antebellum
Burnin It Down - Jason Aldean
Dirt - Florida Georgia Line
Give Me Back My Hometown - Eric Church
Play It Again - Luke Bryan Hip HopRampB Song of the Year
Dont Tell Em - Jeremih featuring YG
Drunk in Love - Beyonceacute featuring Jay Z
Flawless - Beyonceacute
Loyal - Chris Brown featuring Lil Wayne and Tyga
New Flame - Chris Brown featur-ing Usher and Rick Ross
Dance Song of the Year
Animals - Martin Garrix
Blame - Calvin Harris featuring John Newman
La La La - Naughty Boy featuring Sam Smith
Summer - Calvin Harris
Waves - Mr Probz
Alternative Rock Song of the Year
Come With Me Now - KONGOS
Do I Wanna Know - Arctic Mon-keys
Fever - The Black Keys
Something From Nothing - Foo Fighters
Take Me to Church - Hozier Best Lyrics
All of Me - John Legend
Blank Space - Taylor Swift
Counting Stars - OneRepublic
Habits (Stay High) - Tove Lo
Stay With Me - Sam Smith
Thinking Out Loud - Ed Sheeran
Best Fan Army
5SOSFAM - 5 Seconds of Summer
Arianators - Ariana Grande
Bey Hive - Beyonceacute
Team Breezy - Chris Brown
Sheerios - Ed Sheeran
Church Choir - Eric Church
Directioners - One Direction
Selenators - Selena Gomez
Mendes Army - Shawn Mendes
Swifties - Taylor Swift Renegade Award presented by the All New 2015 Jeep Renegade
Brantley Gilbert
Charli XCX
Hozier
Iggy Azalea
Meghan Trainor
This year the iHeartRadio Music Awards is partnering with the Jeep brand to pre-sent the first-ever ldquoRenegade Awardrdquo The ldquoRenegade Awardrdquo celebrates emerging standout artists who have bro-ken boundaries while staying true to themselves These artists defy conven-tion to create new musical lanes that are distinctly their own They are authentic and passionate with the talent to stretch the limits and do something extraordi-
nary
The iHeartRadio Music Awards will be executive produced by John Sykes Tom Poleman and Liz Kelly of iHeartMedia along with Ian Stewart and Hamish Hamilton of Done and Dusted Inc who will also produce the show for NBC Stu-
dios Hamilton will also direct
Proud partners of this yearrsquos events in-clude the All New 2015 Jeep Renegade
and Taco Bellreg
For breaking news and exclusive iHeartRadio Music Awards content visit iHeartRadiocomawards or follow the social buzz on Twitter Facebook Insta-
gram and Google +
IHeart - Continued From Page 25
ARTS AND ENTERTAINMENT
28 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
TRAVEL TRENDS
FOR VENDOR AND SPONSORSHIP INFORMATION CONTACT SHARON S GORDON 888-885-5552
(NAPSI)mdashFor those looking to take an
upscale road trip but who want to get the
most for their money there are several tips
and tricks to keep in mind when planning a
getaway
Time Your Trip-If your dates are flexible
try traveling to your selected destination
during its off-season Hotels often drop
their rates to attract business when crowds
thin out and you can score a great deal
while avoiding a tourist rush Try a moun-
tain destination before ski season is in full
swing or a famous site such as the Grand
Canyon on a weekday during the school
year
Take Advantage of Luxury Partnerships-
Luxury brands often partner to provide their
customers with added value To take your
road trip up a notch from the moment you
pull out of your driveway a special edition
Crafted Line of vehicles from Lexus comes
equipped with a beautiful two-piece set of
tailor-made Tumi luggage The Lexus
Crafted Line features an Ultra White exteri-
or with Obsidian door handles side mirrors
and grille Eye-catching seats contrast
stitching headrests and door panels are
either two-tone BlackScarlet or Black
Cabernet Models include IS 250 F SPORT
LS 460 F SPORT and GS 350 F SPORT in
RWD and AWD RX 350 AWD F SPORT
and ES 350
The limited edition Tumi duffel bag set was
specifically designed to match the vehicles
for grille-to-trunk coordination Lexus own-
ers can find additional pieces of this origi-
nal luggage set and other exclusive offers at
LexusDriverscom A Meguiarrsquos New Car
Care Kit is also included as another extra
bonus for Crafted Line owners
Search for Package Deals-Regardless of
when you travel try to look for a hotel of-
fering a package deal to capitalize on your
travel investment Many upscale hotels of-
fer credit toward their on-site restaurants
bars or spas when you book in advance
online Hotels in areas such as Napa Valley
or other wine country destinations may
partner with nearby wineries to offer its
guests exclusive deals on tastings and tours
For example The Allison Inn amp Spa in Or-
egonrsquos Willamette Valley offers Lexus
owners the chance to sample three distinc-
tive local wines and receive a complimen-
tary bottle of their favorite The resort also
has an on-site fleet of Lexus vehicles avail-
able for guests to drive eliminating the
need for a rental car
Take the Scenic Route-The great thing
about road trips is that you can skip the
crowded expensive attractions and enjoy
the view from the comfort of your car seat
And all passengers will be happy to spend
more time taking in free scenic sites along
the way Take advantage of natural wonders
and roadside attractionsmdashsuch as New
Yorkrsquos scenic Finger Lakes region or
kitschy Route 66 sitesmdashwhenever possible
With these tips and tricks and a little ad-
vance planning yoursquoll save time and money
while elevating your road trip Find out
more at wwwLexuscomcraftedline
Elevate Your Next Road Trip By Seeking Out Added Value
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 29
AUTO TRENDS
When The Check Engine Light Is On Donrsquot Ignore It
Donrsquot take this lightly One of the most
vital signals of an improperly functioning
vehicle is the check engine light and when
illuminated it alerts the driver to a variety
of existing potential problems Neverthe-
less vehicle checkups
during car care events
throughout the country
reveal that the check en-
gine light is on in nearly
one out of 10 vehicles
Some common malfunc-
tions that can cause the
check engine light to illu-
minate include a faulty
oxygen sensor mass air-
flow sensor or spark
plugs and wires If the light flashes the
condition is more critical and must be
checked immediately to prevent severe
damage which may include catalytic con-
verter damage
ldquoWhen the check engine light comes on it
means that a vehicle system such as the
ignition fuel injection or emission control
is not operating properly even if the vehicle
appears to be running normallyrdquo explained
Rich White executive director Car Care
Council the source for the ldquoBe Car Care
Awarerdquo campaign promoting regular vehi-
cle care maintenance and repair
ldquoA glowing check engine light doesnrsquot
mean you have to immediately pull the car
to the side of the road but it does mean you
should get the car checked out as soon as
possible Ignoring the warning light could
result in costly repairs At the very least the
light could alert you to an engine problem
that is negatively impacting fuel economyrdquo
he added
When scheduling service make sure the
automotive shop that examines your vehicle
has professional technicians who are trained
and certified in OBDII diagnosis and repair
The technician will connect your vehiclersquos
computer system to a diagnostic scan tool
which will indicate why the light was acti-
vated
At the same time the technician can ana-
lyze idle speed throttle response engine
temperature fuel system pressure manifold
vacuum exhaust emission levels and many
other key indicators Once the problem is
fixed the carrsquos computer is reset to initiate
its release process The technician should
then be able to tell you what needs to be
done and discuss potential warranty cover-
age and further testing if necessary
For a free ldquoCar Care Guiderdquo or for further
information visit wwwcarcareorg
Donrsquot be in the dark
about your enginersquos
problem when the check
30 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
Christa Payne Area Manager 614-778-1958
christapayneaolcom Undercoverwearcomchristapayne
Call me to book your Special Girls Night Party
Business Opportunity
Changing Womenrsquos Lives
REGISTER YOUR BUSINESS IN OUR ONLINE BUSINESS DIRECTORY FREE AT WWWURBANTRENDSETTERSCOM UTS BIZ LIST
ARE YOU A TRENDSETTERS
Urban Trendsetters wants to spotlight you and your busi-
ness
Send your us your photo and brief introduction to Sha-
ronurbantrendsetterscom Subject Business Spotlight
SELL YOUR STUFF
UTS Classifieds
All print classified ad will get
FREE placement online
One Week $25 Two Weeks $40 One Month $75 Includes 1 photo up to 500 characters
Call Urban Trendsetters
Today
Your ad could be here for as low as
a $150 investment
Call Urban Trendsetters Today
888-885-5552
Urban Trendsetters Business Directory
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 31
FINANCIAL ADVISOR
Registered Investment Advisory Firm is
currently expanding throughout
Ohio We are in search of Independ-
ent Investment Advisor Representatives
Must be self-motivated professional and
willing to take direction If you have a
financial or insurance back round we
encourage your response We work with
Globally Recognized Money Manag-
ers Strong Ethics and complete transpar-
ency with clients relationships is essen-
tial Please contact Hardiman Invest-
ment Management Inc 614-209-
9748 or submit a resume via e-mail to
FREELANCE WRITERS
Do you love to write Urban
Trendsetters is growing and we
are looking for writers
If you are good writer love con-
necting with people and enjoy relay-
ing empowering information UTS is
the place for you Contact Sharon S
Gordon at 888-885-5552 for more
information or send email to in-
fourbantrendsetterscom
CLASSIFIEDS UTS Online Classifieds The Urban Trendsetters allow our customers the opportunity to submit their classified ads and pay online You may add photos videos and links to your classified ads You may also choose to upload current display ad As with our coupons our classified ads are available in print online via e-blast in our weekly top classified blast as well as front page top classified listing feature on our website
MEDIA SALES
Earn Extra Income for the Holidays
Urban Trendsetters wants to increase your
sales staff We offer a variety of media ser-
vices and we serve many different industries
If you are a professional individual seeking
unlimited income potential give us a call to-
day at 888-885-5552 or email
salesurbantrendsetterscom NO EXPERIENCE NECESSARY
Have you tried that crazy wrap thing
We NEED Distributors NOW The It Works Ultimate Body applicator is a first to market product like NOTHING you have ever seen before The Ultimate Body
Applicator is a all natural non woven cloth that is site specific ANYWHERE you place is its going to TONE TIGHTEN and FIRM in
as little as 45 minutes Reduces the appearance of cellulite and varicose veins No its not water weight loss No it wont come back over
night and YES IT WORKS Donrsquot believe Try if for YOURSELF Call Mykayla Bryant Diamond Director at 937-532-8295
UTS FREE CARD
Ever wondered how your business could
profit from a Pre-Paid Card and the PPC
industry Contact UTS Free today at
614-526-8871 or email
utsfreecardgmailcom
Urban Trendsetters and Career Town Network Host STEM
Virtual Career Fairs
The purpose of this conference is to follow the governments lead in its STEM or Educate to Innovate model Our 4 goals are
1 Bring more awareness and emphasize the importance of in our educa-
tion system and encourage students to pursue degrees and careers in
STEM
2 Create more teachers and educators in the STEM areas
3 Create more diversity and careers in STEM for women and minorities
4 Create and develop relationships between corporations colleges uni-
versities and educators that will provide more positions of internships for
For Registration Vendor and Sponsorship Opportunities and Information
Call 888-885-5552 Email
Sharonurbantrendsetterscom wwwurbantrendsetterscom
Register for Your FREE Career Town Account
March- Celebrating Women of Diversity
AprilmdashHealthcare May-Internship amp Summer Opportunities HBCU
This series of career fairs will allow recruiters and job seekers to interact
one on one from the comfort of office and home Each week is dedicated
Logistics amp Warehouse Professional Healthcare and STEM
Classified Ads
$25 amp up
Your Ad
Could Be
HERE
32 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
Urban Trendsetters is YOUR NEW Online Marketing Department
SECURE YOUR ACCOUNTS TODAY Urban Trendsetters Brand Establisher amp Booster
Call 888-885-5552 for a FREE Consultation
The next most important things to secure for your brand after acquiring your domain name are the account names and profiles
on social media blogs and local directories
We all know that it is optimal to have a domain name that exactly matches your brand name or business name The same is true for
your account names as well as the URLs of your profiles on social media blogs and directories Your accounts on Web
properties are part of your brand presence and so securing your accounts
Establishing your accounts with optimal branding is of great
importance
ALL FOR $799
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 7
NEWS
Throughout history women have made
powerful leaps defending our country
fighting for equal rights and demonstrating
our gender is an asset to the world It took
nearly 150 years after the signing of the
Declaration of Independence for American
women to have the right to vote Wersquove
come a long way and today we are strong-
er than ever beforehellip but therersquos still work
to do Together wersquoll make it happen
International Womenrsquos Day celebrates the
contributions women make in every aspect
of life ndash at home at work in their commu-
nities ndash as mothers wives sisters daugh-
ters educators students and leaders We
come from different cultures backgrounds
and all walks of life united by a common
goal ndash to strengthen communities families
and societies by empowering women to
achieve equal rights and success
Last yearrsquos International Womenrsquos Day
theme ldquoInspiring Changerdquo was about envi-
sioning a better world for all women and
girls We challenged the status quo for
womenrsquos equality and took action by em-
powering each other to succeed We in-
spired young girls through mentoring made
an impact through net-
working stood up for
women against sexual assault and
became actively involved in
NAPW Foundation initiatives
expanding opportunities and ad-
vancement for women and girls
The United Nations is instrumental in ele-
vating the cause of gender equality around
the world The 1995 Fourth World Confer-
ence in Beijing marked a significant turning
point for the global gender equality agenda
because it created the Beijing Declaration
and the Platform for Action Adopted by
189 countries the Platform is a key global
policy document on gender equality with
focus on world attention on issues that mat-
ter most in the lives of women and their
families This includes access to education
health care jobs credit and the chance to
enjoy basic legal and human rights This
year marks the 20th Anniversary of the Bei-
jing Declaration and Platform for Action
and it remains a powerful source of em-
powerment and inspiration for gender
equalityhellip because like Hillary Clinton said
at the Beijing Conference 1995 ldquoHuman
rights are womenrsquos rightshellip And womenrsquos
rights are human rightsrdquo
Your Passion Makes it Happen Empower Educate Mentor Wersquore living
in a global gender revolution Women are
finding their voices and using them to in-
spire change We are ancestors of the brave
strong and mighty women who fought for
the vote It is our mission to keep fighting
for our rights leading by example and in-
spiring other women to do the same
Therersquos so much to learn from each other
and nowrsquos the time to embrace our woman-
hood and band together as strong profes-
sional sisters of this great country
Your Network Makes it Happen Moving forward means helping each other
succeed When women are under-
represented in the workplace with few op-
portunities for advancement itrsquos easy to
inadvertently hinder another womanrsquos suc-
cess According to a 2014 research study by
the Workplace Bullying Institute women
target women at work 68 of the time The
more we only try to promote our individual
success the less progress we make as a
collective force The professional women of
NAPW provide a supportive network with
each woman at different stages of her career
with a common aspiration to help each oth-
er achieve success
MakeItHappen on Social Media Like follow join tweet repeat Itrsquos the age
of hashtag activism and social media plays
a huge role in connecting women around
the world making a difference sharing
stories exchanging ideas and inspiring
women (and men) to become involved in
gender equality initiatives Join and initiate
discussions sparking involvement and in-
terest post resources pictures videos arti-
cles and get the message of equality out
there for the world to see
Herersquos to celebrating women calling for
equality and making it happen
Did you ldquoinspire changerdquo on International
Womenrsquos Day last year How will you
ldquomake it happenrdquo this year
Women of the worldhellip today is ours We are the future of history
I believe that
the rights of
women and
girls are the un-
finished busi-
ness of the 21st
centuryrdquo ndash
Hillary Clinton
We Make It Happen Happy International Womenrsquos Day By Star Jones Esquire President of National Association of Professional Women
8 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
COMMUNITY
Strategic Partnership Leaders of the National Society of Black Engineers (NSBE) and the American Society of Civil Engineers (ASCE) sign a memorandum of understanding before the
Charles Stark Draper Awards Dinner at the National Academy of Sciences in Washington DC (left to right) ASCE Executive Director Thomas W Smith III ASCE President Robert D
Stevens NSBE National Chair Sossena Wood and NSBE Executive Director Karl W Reid
Distribute to over 500 Media Partners Rates As Low As
$99 Press Release Submission
Email infourbantrendsetterscom
WE GOT YOU COVERED
The Catch the Wave Regional Conference
provides networking training and access
to both women business owners in Ken-
tucky Ohio amp West Virginia and
ORV~WBC corporate members across our
region Event Date April 20-21 2015
Location Cincinnati OH
Conference Theme Preparing for
Success httpwwworvwbcorg
Get Connected Through Community Events
Rea N Waldon PhD
Executive Director of The Ohio River
Valley Womenrsquos Business Council
Ohios Excellence in Disability
Inclusion Awards Luncheon
WrightChoice Inc
will celebrate this
years 25th anniversary
of the Americans with
Disabilities Act (ADA)
by hosting Ohios Ex-
cellence in Disability
Inclusion Awards
Luncheon presented by
Nationwide As a
workforce develop-
ment organization
WrightChoice Inc
urges the business
community to take a moment to celebrate col-
leagues or co-workers who are responsible for creat-
ing an atmosphere inclusive of people with disabili-
ties
Award categories include Allies for Inclusion Ex-
emplary Manager and Full Circle Branding Award
Nominate a person who has lead internal efforts for
disability inclusion a manager who has demonstrat-
ed leadership by hiring people with disabilities on
their team or a company that has demonstrated best
practices by including people with disabilities in
their communications and marketing strategies thus
strengthening its corporate brand and overall image
in the community For more information or spon-
sorship opportunities contact
TyKiah Wright 614-802-2364 or
Catch The WAVE
Ohio Business Expo
Wednesday March 25 2015 - 9 am to 1 pm
Aladdin Shrine Center
3850 Stelzer Rd
Columbus Ohio 43219
Learn about the many resources available to minority-owned women-owned
and small businesses Dont miss this opportunity to network with purchas-
ing representatives from the State of Ohio and diversity procurement repre-
sentatives from select private companies
The registration form below is for general event attendance Please complete
the form to register for the days activities
Agencies will be on-hand to speak to you about procurement opportunities
Matchmaker appointments are currently full however a limited number of
walk-ins are available The networking with agency staff will be similar in
nature but without the designated one-on-one appointment time
We look forward to seeing you on March 25
Online registration is encouraged but walk-ins are welcome To reg-ister or learn more about this event or the statersquos MBE and EDGE programs visit the Ohio Department of Administrative Servicesrsquo
website at dasohiogovOBERSVP or call 614-466-8380
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 9
(
SPORTS
DOWN HOME NEWS
NHL On the day of the NHLrsquos trading
deadline Mon Mar 2 the Blue Jackets
acquired C William Karlsson LF Rene
Bourque (photo) and a second round pick
in the lsquo15 NHL Draft from the Ducks in
exchange for DM James Wisniewski and
a lsquo15 third round pick previously acquired
from the Red Wings Karlsson and Bour-
que are both ex-pected to join the Spring-
field Fal-cons the Blue Jacketsrsquo AHL af-
filiate The Blue Jackets also acquired DM
Justin Falk who will play for the team
and a fifth round pick in the lsquo15 NHL
Draft from the Wild in exchange for DM
Jordan Leopold
FOR THE RECORD NBA Mavsrsquo Monta Ellis (photo) led all
with 19 pts in its 104-87 loss to the Hawks
The Mavs made 5-of-31 3-pt FGs 161
Since the NBA first adopted the 3-pt FG in
the lsquo79-lsquo80 season that tied the fifth lowest
3-pt percentage in a game for a team that
took at least 30 3-pt FGs The Mavs hold
the lowest such percentage on this list mak-
ing 4-of-31 3-pt FGs (129) earlier this
season vs the Knicks Despite that the
Mavs won that game in OT led by Dirk
Nowitzkirsquos 30 pts He also made 1-of-8 3-
pt FGs (125)
HBCU NEWS
SPORTS South Carolina St could lose its
menrsquos basketball womenrsquos softball and
womenrsquos soccer programs (the latter two
being non-revenue making) under a budget
plan presented by embattled president
Thomas Elzey (photo) who is on paid ad-
ministrative leave while state lawmakers
tackle the HBCUrsquos financial
crisis The cost-saving plan
also calls for SCSU to add
womenrsquos golf and womenrsquos
bowling (two sports less cost-
ly to run) and possibly leave
the MEAC in the hopes of
easing the athletic deptrsquos
$465K budget shortfall it fac-
es in lsquo15-lsquo16 SCSU has been
a MEAC member since lsquo70
but Elzeyrsquos plan did not say
which conference the HBCU
might join The plan came about a month
after a State House budget panel voted to
suspend school operations for two yrs
FRANKLY SPEAKING
MCB When asked if he knows of sexual
assault allegations against Rasheed Sulai-
mon though no official complaints were
filed with the Office of Student Conduct or
any law enforcement agency and if handled
Sulaimonrsquos dismissal appropriately Duke
coach Mike Krzyzewski said ldquoI donrsquot
have any comment about thatrdquo Sulai-
mon was dismissed from the team for
failing to ldquoconsistently live up to the
standards required to be a member of
our programrdquo said Krzyzewski in a
press release
NBA Anthony Mason (Pictured) died
at age 48 due to heart failure After
playing at Tennessee St Mason played
13 yrs in the NBA with the NJ Nets
Nuggets Knicks Clt Hornets Bucks
and Heat During his NBA career he
booked 108 ppg and 83 rpg while log-
ging 2963 assists He was also the NBA
Sixth Man of the Year in lsquo95 before lead-
ing the NBA in minutes played over the
next two seasons In lsquo97 he earned All-
NBA (3rd team) and NBA All-Defensive
Team (2nd team) He was also selected to
the lsquo01 NBA All-Star Game Mason also
played in Turkey Venezuela the CBA and
the USBL hellip MLB US Army WWII
veteran Henry ldquoHankrdquo Peters died of com-
plications from a stroke at aged 90 He was
a MLB executive for the St Louis Browns
KC Athletics (lsquo65-lsquo71) and Indians (lsquo87-
lsquo91) president of the National Association
of Professional Baseball Leagues the um-
brella group that governs MiLB (lsquo72-lsquo75)
and president and general manager of the
Orioles (lsquo75-lsquo87) hellip Stuart ldquoSturdquo Miller
a P for the Cardinals (lsquo52-lsquo54 lsquo56) Philies
(lsquo56) Giants (lsquo57-lsquo62) Orioles (lsquo63-lsquo67)
and Braves (lsquo68) died at age 87 from an
undisclosed cause hellip USOC At age 96
Maria Cerra died from an undisclosed
cause She was an American fencer who
competed in the womenrsquos individual foil
event at the lsquo48 Summer Olympics hellip
NHL Dan Held a C drafted in lsquo80 by the
Flyers but played for AHLrsquos Mariners (lsquo80
-lsquo82) and most of his career in Germany
until lsquo00 died at age 53 from an undis-
closed cause
By Oscar Haywood
Call 888-885-5552 FOR MORE INFO
10 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
RELATIONSHIPS
9 Reasons You Should Read This Book And Help Change The Conversation About What Healthy Love Is
The new book Loving In The Grown Zone
A No-Nonsense Guide to Making Healthy
Decisions in the Quest for Loving Roman-
tic Relationships of Honor Esteem and
Respect (Balboa Press) has been available
for a few months now and even before any
formal promotional effort the response has
been all but overwhelming with incredible
social media buzz and great reviews at Am-
azoncom and other online booksellers
Now that our official promotional campaign
has begun including appearances on televi-
sion and nationally syndicated radio as well
as our Loving In The Grown Zone Book
Blog Tour we are on a mission to make
Loving In The Grown Zone a national best-
seller This goal is not just about selling
books but our mission to champion what
our society (and especially our children and
young people) desperately needs fewer
dysfunctional broken and destructive rela-
tionships and more loving sustainable rela-
tionships of honor esteem and respect
However we cannot succeed in this mis-
sion without you In fact our primary rea-
son for writing our book and for launching
our GrownZonecom personal growth initi-
ative is to convince as many people as pos-
sible to not only support the Grown Zone
but to join our campaign for ldquoMore Self-
Love Better Decisions and Healthy Rela-
tionshipsrdquo You need to read and share our
book Loving In the Grown Zone Following
are just nine of the top reasons why we be-
lieve yoursquoll agree
1 You want to take a stand for healthy
love Infidelity Violence Disrespect
Abuse Possessiveness Exploitation Reck-
less procreation These and so many un-
loving acts are tolerated and committed in
the name of love As a result love needs
both a defense attorney and an image con-
sultant In fact no other virtue is more
falsely accused Read and share Loving In
The Grown Zone if you want to defend and
stand up for the truth about love
2 You want to prevent unhappy mar-
riages and high divorce rates How many
of us witness weddings and celebrate the
rings the hair the dress the music and the
food and drink at the receptionmdashbut cannot
honestly celebrate the marriage The fact
that half of all marriages end in divorce is
not evidence that the institution itself is
flawed but testament to the fact that a mar-
riage is only as resilient as the foundation it
is built on If you want to promote the self-
loving choices and healthy relationship
standards that prevent unsustainable mar-
riages and make good marriages last read
and share this book
3 You want to help love to reclaim its
true identity Love may be the ultimate and
original victim of identity theft with sex
money ego and self-indulgence among its
perpetrators thanks to popular culture
(including much of ldquorealityrdquo TV) movies
music peers and even preachers and par-
ents We founded Grown Zone and wrote
Loving In The Grown Zone to make the
case that true love is identified by its capac-
ity to bring honor esteem and respect to
people in relationships it is about joy
peace compassion forgiveness patience
affirmation restoration and safety Love is
always healthy and promotes personal
growth and self-love If it doesnrsquot it may be
many things but it is not love Read and
share our book if you agree
4 You are tired of dating and pursuing
relationships by trial and error Without
a commitment to personal growth and self-
love and reliable guidelines for healthy
relationship choices people are left to gam-
ble with their bodies finances emotional
health and physical safety treating the
search for love like the lotterymdashwith simi-
larly horrible odds One in a million may
find healthy sustainable love this way the
rest will get the booby prizes including
fatherless sons daddyless daughters costly
divorces serial infidelity financial abuse
domestic violence and other commonly
accepted features of unhealthy relation-
ships Read and share this book if you want
to change this paradigm for yourself and
others
5 This is not a book-sales campaign Itrsquos
a mission We want to make this perfectly
clear The Grown Zone is not just a cute
branding platform Itrsquos not about getting
Instagram reposts or pandering for follow-
ers with clever memes We are not in a so-
cial media popularity contest We are tired
of stories that start out with ldquothey fell in
loverdquo and end with ldquoheshe cheated onbeat
onabusedkilled himherrdquo We reject the
notion that abuse disrespect and self-
destructive choices should be tolerated by
us as individuals or as a society as accepta-
ble consequences of pursuing and engaging
in romantic relationships If you stand with
us read and share our book 6 You truly want to believe in good
healthy love and you want to help others
to recognize what it is not Loversquos detrac-
tors are bold loud and vocal Yet too many
of us who truly believe in healthy love are
often silent Read and share Loving In The
Grown Zone as the first step in making your
voice heard If you believe in healthy love
step up stand up and speak up
7 You want better for your children than
what you experienced in relationships Many of us have never personally wit-
nessed a healthy relationship in our own
families and communities much less been
taught about how to go about securing one
for ourselves If you are divorced a witness
or victim (actually theyrsquore one and the
same) of partner violence or are currently in
an unhappy marriage you know what it
means to fear that your sons and daughters
are doomed to the same fate Read Loving
In The Grown Zone so yoursquoll know that you
can break the cycle share it to make sure
that you do
8 You are tired of relying on others to
love you and you are ready to commit to
self-love If you are tired of chasing love
and ready to attract it the key is learning to
faithfully and unconditionally give it to
yourself Read and share our book to learn
to become what you desiremdasha healthy per-
son who loves with honor esteem and re-
spectmdashand to attract those ready willing
and able to bring you the same
Alfred Edmond Jr and Zara Green Co-Author
are co-principals of A2Z Personal Growth Enter-
prises producer of The Grown Zone discussion
series which focuses on key themes popularized
via their respective social media platforms in-
cluding their GrownZone Twitter
By Zara D Green and Alfred Edmond Jr
Continued on Page 13
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 11
YOUNG amp TRENDY
Imagine being a young teenager and decid-
ing to participate in a serious march that
you hoped would shed light on the injustic-
es facing Black people in this country as
well as change the unjust laws that were in
place allowing those injustices to be perpet-
uated without consequence
That is what our current generation ndash the
Joshua Generation ndash is up against and that
is what many that have come before them
have had to endure
This year marks the 50th anniversary of an
event that was televised around the world
called ldquoBloody Sundayrdquo and that event be-
came one of the major catalysts behind the
passage of the 1965 Voting Rights Act that
strengthen the voting rights for Black peo-
ple in this country
Inspired by Martin Luther King Jr a young
Black man by the name of John Lewis
joined the burgeoning Civil Rights Move-
ment Lewis was a Freedom Rider spoke at
1963rsquos March on Washington and led the
demonstration now known as ldquoBloody Sun-
dayrdquo
ldquoBloody Sundayrdquo refers to the March 7
1965 civil rights march in Alabama that
was scheduled to go from Selma to the cap-
itol in Montgomery to protest the shooting
death of 26-year old Black activist Jimmy
Lee Jackson who was shot in the stomach
on February 18 1965 by
Alabama State Trooper
James Fowler while the
troopers were breaking up
a peaceful protest in Mari-
on Perry County
Lewis worked with other
Student Nonviolent Coor-
dinating Committee
(SNCC) and Southern
Christian Leadership Con-
ference (SCLC) activists to
assemble and lead over
600 marchers across the
Edmund Pettus Bridge on
the way to Montgomery
Lewis and the marchers
were violently assaulted and driven back by
numerous law enforcement officials after
they crossed the bridge Lewis who still
bears the visible scar on his forehead from
the blow he received from an Alabama
State Troopersrsquo nightstick along with the
other unarmed marchers were beaten and
gassed during the attack while media out-
lets were on hand to cover the event live
The footage of the vicious and heinous at-
tacks deeply shook the country and put nec-
essary pressure on then-President Lyndon
B Johnson to advocate for the passage of
the Voting Rights Act of 1965
Lewis became one of the thirteen original
Freedom Riders and was the youngest of
the ldquoBig Sixrdquo civil rights leaders and the
chairman of the SNCC from 1963 to 1966
some of the most tumultuous years of the
civil rights movement During his tenure
the SNCC opened Freedom Schools
launched the Mississippi Freedom Summer
and organized the voter registration efforts
that led to the pivotal Selma to Montgom-
ery marches As the chairmen of SNCC
Lewis wrote a speech in reaction to the Civ-
il Rights Bill of 1963 where he denounced
the bill because it didnrsquot protect African
Americans against police brutality nor did
the bill provide African Americans the right
to vote In that year Lewis helped plan the
historic March on Washington in August
1963 the occasion of Dr Kingrsquos celebrated
ldquoI Have a Dreamrdquo speech and at 23 was the
youngest speaker that day
It is that same spirit ndash that flows from Lew-
is the last living person who addressed the
1963 March on Washington ndash that has
seemingly found its way inside the hearts
and minds of a new generation of modern
day Civil Rights leaders in this country who
are fighting to shed light on critical issues
impacting the Black community ndash from
police brutality to economic disenfranchise-
ment to political and legal disparity
All across the country we are seeing a
number of young activists that have taken
up the mantle without fear or favor to
speak up and speak out about these issues
and are not backing down
Protesters have been gathering in various
cities to demand accountability in the legal
system following the grand jury decisions
concerning Michael Brown in Ferguson
Missouri Eric Garner in Staten Island New
York and Jordan Baker in Houston Texas
The majority of demonstrations we have
seen have been youth-led movements that
has gotten the attention of mainstream
America and has breathed life into a gener-
ation of young people who had not been as
politically engaged in matters concerning
injustice as they once had been
Young people who are students community
activists and members of grassroots organi-
zations have made it a point to not stop
demonstrating and to keep up the pressure
on key entities in order to have their mes-
sage heard They have implemented ex-
tremely unique activities and messaging in
order to keep their message fresh and to
capture the attention of America
Young people have staged something they
have labeled ldquoa die inrdquo ndash which is the act of
laying on the ground to represent the hours
that Brown lie dead in the street in Fergu-
son
Protesters have added to the traditional ldquoNo
Justice No Peacerdquo chants by incorporating
ldquoI Canrsquot Breatherdquo and ldquoBlack Lives Matterrdquo
messaging
All across the country protesters took to
streets of many of the busiest intersections
in their respective cities in order to get their
message out and stand in solidarity with the
families of Brown and Garner In addition
to the street-side protests many youth de-
monstrators held massive demonstrations
inside of many of the major shopping malls
across the country
Many grassroots activist groups such as the
Houston Justice Coalition held forums and
town hall meetings aimed at local criminal
justice reform and developing plans to-
wards the next steps needed to deal with the
political law enforcement and judicial sys-
tems in the wake of the grand jury deci-
sions involving Jordan Baker Brown Gar-
ner and countless others
Black youth have been desperate for leader-
ship ever since integration and the lack of
mentorship and abandonment has forced
Black youth to find their own way to deal
with the injustices they are witnessing and
up against ndash without even considering those
who should be leading the way
This response to social and community is-
sues is nothing new Hip-hop was formed
because Black youth needed an outlet to
talk about what they were experiencing and
going through
Gangs were formed because Black youth
wanted to know what a family looked and
felt like so many joined gangs to create a
family-like atmosphere and belong to a
family that they felt truly understood them
and related to them
Black youth are no longer seeking to be
marginalized Black youth are seeking re-
spect and justice and will do what they need
to do to be safe have stability and survive
Black Youth Leading the Way in This Modern Day Movement
by Jeffrey L Boney Courtesey of
BlackPressUSAcom
12 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
THE JOURNEY
Consortium Of Faith-Based Leaders Raised Over $100000 During Black History Month for UNICEFrsquoS Efforts to Help
Stop Ebola in West Africa
On February 27 2015 at the Charles H
Wright Museum of African American His-
tory in Detroit noted faith-based leaders
from the area and key officials from the
US Fund for UNICEF
closed out their first-
ever Black History
Month campaign I AM
STOPPINGEBOLA
which raised over $100000 The funds will
support the purchase of over 2350 hygiene
kits that will be distributed in Liberia by
UNICEF to help control the spread of Ebo-
la At $43 each the kits contain soap chlo-
rine gloves and buckets among other
much-needed hygiene items and will be
provided in households and schools at risk
of the disease
The Consortium of Faith Leaders represent-
ed some of the largest African American
organizations in the country with a com-
bined membership of 11 million including
Church Of God In Christ Inc Pentecostal
Assemblies of the World Inc National
Baptist Convention USA Inc Progressive
National Baptist Convention Inc and Ab-
yssinian Baptist Church in the City of New
York The event included a number of
check presentations along with a surprise
donation from the UAW-Ford A number of
county and city officials were also present
to welcome the US Fund for UNICEF to
Detroit where the I AM
STOPPINGEBOLA campaign was hon-
ored with a proclamation from the city Key
officials from the US Fund for UNICEF
first met with members of the Faith-Based
Leadership Consortium in December 2014
to outline a pathway for an ongoing partner-
ship to assist children and families in
Africa
888-885-5552 wwwurbantrendsetterscom
From left to right Bishop Welton Lawrence Michigan - Canadi-
an Jurisdiction Church Of God In ChristDr Monica G Wil-
liams-Davis Managing Director Community Partnership US
Fund for UNICEF Bishop PA Brooks First Assistant Presid-
ing Bishop Church Of God In Christ IncCaryl M Stern Pres-
ident and CEO of the US Fund for UNICEF and Edward G
Lloyd Chief Financial Officer and Chief Operating Officer of
the US Fund for UNICEF
CALL TODAY FOR 2015 SPECIALS
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 13
Donrsquot Miss These Government Deadlines
(NAPSI)mdashWhen it comes to the federal
government getting what you need and
meeting your obligations some dates and
times can be particularly important Herersquos
a look at a few you should know
1 Selective Service Enrollment Every
man is required by law to register with the
Selective Service System within 30 days of
his 18th birthday By registering on time he
stays eligible for federal student loans and
grants many state and municipal jobs fed-
eral job training Workforce Investment Act
programs and US citizenship for immi-
grants He can even submit his information
early at 17 then at 18 he will automati-
cally be registered
Failure to register will delay men from be-
coming citizens until age 31 and can also
result in fines and prison sentences of up to
five years
Many find the easiest and fastest way to
register is to register online at
wwwsssgov In addition Selective Service
ldquomail-backrdquo registration forms are available
at any US post office and some high
schools have a staff member or teacher
appointed as a Selective Service Registrar
2 Pell Grants and student aid Federal
Student Aid provides grants loans and
work-study funds to students attending col-
lege or career school Virtually all men
must register with Selective Service to be
eligible To get the money for which you
qualify you have to meet federal and state
deadlines and your colleges may also have
a deadline Go to httpsfafsaedgov
deadlineshtm Enter your legal residence
and the school year for which you are ap-
plying for student aid Then click View
Deadlines
Generally the earlier you apply the better
3 Health Care February 15 is the deadline
for open enrollment After that you can
only get coverage if you qualify for a spe-
cial enrollment period a 60-day period
following a qualifying life event such as a
change in family status (for example birth
of a child or marriage) or loss of other
health coverage Job-based plans must pro-
vide a special enrollment period of 30 days
You can learn more at
wwwhealthcaregovmarketplace-
deadlines
4 Medicare The Initial Enrollment Period
begins three months before your 65th birth
month and ends three months after your
65th birth month for a total of seven months
(including your birth month) If you miss
this deadline you may have to pay penal-
ties on your monthly premiums More in-
formation is at wwwmedicaregov
Keep these facts and dates in mind to get
your due from the government programs
your taxes support
FAMILY TRENDS
9 Making Loving In The Grown Zone a
national bestseller will strike a tremen-
dous blow on behalf of those who believe
in truly healthy lasting life-affirming
love Itrsquos true Sex sells which is why some
many of us have been brainwashedmdashnot
only by books (with the 50 Shades trilogy a
notable example) but movies music tele-
vision and advertisingmdashto believe that
love is about sex and objectification Put-
ting books like Loving In The Grown Zone
on bestseller lists will show that the need
for healthy love is greater and deeper than
the demand for just sex
We hope that at least one of the above rea-
sons is enough to inspire you to not only
read and share our book but to join our
Grown Zone mission of helping people to
choose ldquoMore Self-Love Better Decisions
and Healthy Relationshipsrdquo (We invite you
to share your own reasons in the comment
section for this post) We are eternally
grateful to those who share our commit-
ment to helping people achieve success
without the mess and to always make the
next decision better We invite everyone as
always to lovemdashand lovemdashin the Grown
Zone If you look forward to celebrating
Excerpted from Loving In The Grown
Zone A No-Nonsense Guide to Making
Healthy Decisions in the Quest for Loving
Romantic Relationships of Honor Esteem
and Respect by Zara D Green and Alfred
A Edmond Jr (Balboa Press) Learn more
about the book at Lov-
ingInTheGrownZonecom
The Grown Zone Continued from Page 10
888-885-5552
JOIN THE UTS
NATION
TEXT 95577
UTSNOW
Newsletter
Event Updates
FREE STUFF
14 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
DIVERSITY TRENDS
Career Town Network Announces 5th Annual Ohio Champions of Diversity Awards Career Fair
Columbus Ohio ndash Career Town Networks
announced that they will host the 5th Annu-
al Ohio Champions of Diversity Awards
Luncheon Career Fair and Workshops on
September 23 amp 24 2015 at the Aladdin
Shrine Event amp Conference Center 3850
Stelzer Road in Columbus Ohio
Over the past 4 years The Ohio Champions
of Diversity Awards has worked in partner-
ship with The Ohio Conference NAACP
representing over 70 Chapters Statewide to
bring ALL Diverse communities together to
celebrate our accomplishments and dedica-
tion to diversity The Ohio Champions of
Diversity Awards is proud to be the First
and Only Awards program in Ohio that
recognizes the diverse efforts of individuals
and corporations
Created by Ohio publishing legend Amos
H Lynch Sr and his nephew Orville
Lynch who also created the annual Martin
Luther King Jr Breakfast in Columbus
Ohio the Ohio Champions of Diversity
Awards are designed to highlight and rec-
ognize the contributions of individuals and
corporations with 500 or more employees
who demonstrate outstanding efforts in Di-
versity Leadership Development Supplier
Workforce and Community Outreach This
year the awards will also include a Diversi-
ty Small Business Award
The Ohio Champions of Diversity Awards
is truly an inclusive event that represents all
persons including African American His-
panic Asian Somali LGBT Disabled
Veterans Emerging and general market
communities said Orville Lynch Founder
Career Town Networks The Ohio Cham-
pions of Diversity Awards program is a
unique one of a kind Annual 2 Day event
that includes an Awards Luncheon and an
on line and in person Career Fair Student
Career Day Panel Discussions and Work-
shops continued Lynch
The Ohio Champions of Diversity Awards
Luncheon is put together and run by All
Ohio Small Minority owned and operated
Businesses that include Career Town Net-
works Spencer 4Higher Media
Whitehouse Media Group T Communica-
tions Black Central Creative and Urban
Trendsetters Media The monies generated
for the Ohio Champions of Diversity
Awards go towards hosting the event and
ldquoStay In Ohiordquo with partial proceeds bene-
fiting the Ohio Conference NAACP and
other diverse non profit organizations
In order to continue to recognize celebrate
and honor Ohiorsquos leaders and corporations
we invite All Ohio communities and busi-
nesses to join us for the 5th Annual Ohio
Champions of Diversity Awards Luncheon
Career Fair amp Business Expo on September
23-24 2015 being held for the last time in
the Beautiful Aladdin Shrine Event amp Con-
ference Center before they close their doors
for good
For more information tickets vendor or
sponsorships contact Sharon S Gordon of
Urban Trendsetters Media at 888-885-5552
or email Sharonurbantrendsetterscom
Watch the Champions of Diversity Promo-
tional Video Online HERE
By Brenda D Spencer
WASHINGTON -- The US Small Busi-
ness Administration (SBA) will launch an
18 state road tour joined by 11 fellow fed-
eral agencies in the SBArsquos Small Business
Innovation Research (SBIR) and Small
Business Technology Transfer (STTR) pro-
grams
The SBIR Road Tour ldquoSeeding Americarsquos
Future Innovationsrdquo is a nationally focused
outreach initiative targeting advanced tech-
nology communities including women-
owned and minority-owned small business-
es in states that have underutilized funding
opportunities through these programs To-
day the agency is launching information on
the tour through wwwsbirgov and will also
launch a blog that will be active up through
the end of the tour in late August
ldquoThe SBA oversees Americarsquos largest seed
fund for small businesses in the STEM
fields The SBIR and the STTR programsmdash
allocates $25 billion a year to small inno-
vators By reserving a specific percentage
of federal RampD funds for smaller firms
Uncle Sam encourages domestic small busi-
nesses to engage in high-growth priorities
and build a strong national economy SBIR
recipients have created breakthroughs in
nanotechnology robotics mobile commu-
nications genetic therapies clean energy
and spacerdquo said Administrator Maria Con-
treras-Sweet
ldquoThe Presidentrsquos 2015 budget embodies the
Administrationrsquos ongoing commitment to
investments in job creation and economic
growth specifically through targeted in-
vestments in science technology and inno-
vation Through this tour we will educate
more small business innovators on how to
take advantage of these programs so that
their entrepreneurial spirit and our invest-
ment drives the next new big technological
breakthroughrdquo said Contreras-Sweet
SBA Promotes Innovation and Technology with National Road Tour
Continued on Page 17
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 15
National Society of Black Engineers amp American Society of Civil Engineers Join Forces to Develop and Retain Next-Gen African-American Engineers
Washington DC mdash The National Society
of Black Engineers the largest student-
governed engineering organization in the
country and the American Society of Civil
Engineers announced their renewed strate-
gic partnership in a ceremony on Feb 24 at
the National Academy of Sciencesrsquo Great
Hall in Washington DC The organiza-
tionsrsquo leaders signed a memorandum of
understanding (MOU) committing to com-
bine their resources and expertise to in-
crease the retention representation and de-
velopment of African-American civil engi-
neers in the US workforce
ldquoNSBE recognizes that it cannot fulfill its
mission without strategic partnerships
with the US engineering communityrdquo
said NSBE National Chairperson Sossena
Wood ldquoThis MOU with our first strategic
partner the American Society of Civil
Engineers is another major step toward
supporting our members building our
organizations growing the number of
underrepresented engineers and accom-
plishing much for the US engineering
professionrdquo
ldquoAs leading engineering professional so-
cieties ASCE and NSBE are uniquely
and strategically positioned to address the
US engineering workforce and innova-
tion challenges our nation facesrdquo said
ASCE President Robert D Stevens
PhD PE FASCE ldquoThis MOU repre-
sents the collaborative actions ASCE and
NSBE are undertaking to attract develop
and retain current and future black civil
engineersrdquo
According to the US Bureau of Labor Sta-
tistics in 2013 African-Americans repre-
sented 55 percent of the countryrsquos engi-
neering workforce and 54 percent of the
civil engineering workforce The statistics
also showed that African-Americans repre-
sented only 34 percent of college students
who earned a bachelorrsquos degree in civil
engineering and 33 percent of those earn-
ing a masterrsquos degree in the same discipline
Under the terms of the MOU NSBE and
ASCE will offer reciprocal memberships
co-sponsor frequent professional develop-
ment continuing education mentoring and
leadership development programming and
promote and support student and local
chapter collaborations The organizations
will also engage in large-scale efforts aimed
at promoting awareness and interest in engi-
neering careers such as an upcoming
IMAX film and educational project ndash
DreamBig (wwwdreambigfilmorg)
Strategic Partnership Leaders of the National Society of Black Engineers (NSBE) and the
American Society of Civil Engineers (ASCE) sign a memorandum of understanding before the
Charles Stark Draper Awards Dinner at the National Academy of Sciences in Washington DC
(left to right) ASCE Executive Director Thomas W Smith III ASCE President Robert D Ste-
vens NSBE National Chair Sossena Wood and NSBE Executive Director Karl W Reid
SBIR and STTR programs bring together
several federal agencies to promote innova-
tion and research around many different
areas of priority For example current
awards support the Administrationrsquos com-
mitment to Alzheimerrsquos disease and other
neuroscience priorities and Brain Research
through Advancing Innovative Neurotech-
nologies (BRAIN) Initiative
Each SBIR Road Tour stop will be hosted
by a local organization committed to sup-
porting technology-based entrepreneurship
and will provide attendees with a face-to-
face opportunity to talk directly to federal
agency program managers and decision
makers
The first series will take place the week of
March 23rd with stops in Louisville Ken-
tucky Nashville Tennessee Atlanta Geor-
gia and Columbia South Carolina The
next stops in the tour during the week of
April 27th are Long Beach Mississippi
Ruston Louisiana Oklahoma City Oklaho-
ma Wichita Kansas and Columbia Mis-
souri Additional tours will hit the north
central and northwest regions Small tech-
nology firms innovators scientists or re-
searchers seeking more information on the
SBIR Road Tour including a listing of all
states to be visited should go to
wwwsbirgov
The highly competitive SBIRSTTR pro-
grams provide the needed impetus for many
advanced technology firms to move from
ideation to commercialization and support
this nationrsquos innovation driven economy
Since the programsrsquo inception there have
been over 150000 awards totaling about
$40 billion that have helped this nationrsquos
innovators de-risk technology and keep the
nation competitive The SBIRSTTR pro-
grams have provided seed funding to com-
panies including Qualcomm iRobot Sy-
mantec and Genzyme
For more information about SBIRSTTR
programs please visit wwwsbirgov
SBIRSTTRmdashContinued from Page 16
RESOURCE SPOTLIGHT BDPA (Black Data Processing Associates) is a non-
profit organization of professionals working in or having interest in the Computer
Science and Information Technology Fields httpsbdpasite-ymcom
DIVERSITY TRENDS
16 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
Successful Sistarsquos To Seek For Business and Personal Success
Black women represent one of the wealthi-
est and most influential demographics on
the planet We are extremely goal-oriented
and career-driven and we are very entre-
preneurial We are more likely to start a
business be successful in business create
jobs and give back to our communities
Many women today are using the internet
as a way to stay connected through social
media network with professionals and start
a new business
During Womenrsquos History Month we wanted
to celebrate Black women who have decid-
ed to develop their careers by producing
online businesses conferences and expos as
well as women only membership sites that
empower and motivate other women by
helping them succeed in life family and
business
Developing a product producing a website
marketing the website and monetizing your
talent is only the beginning to succeeding
online Research the women events and
organizations represented and maybe you
will discover your passion create a new
avenue for wealth and become a Successful
Sista yourself
The goal of Dr Venus Opal Reese is to
teach purpose-driven high-achieving entre-
preneurial Black Women how to identify
monetize and leverage their worth by trans-
forming mindsets creating inspiring and
Rosettarsquos speeches and workshops are
inspiring interactive and informative
designed to help participants take imme-
diate action
Dr Venus Opal Reese
Defy Impossible Business Coach
wwwdefyimpossiblecom Rosetta Thurman
Happy Black Woman
wwwhappyblackwomancom
Sharvette Mitchell
Talk Radio amp Media Coach
wwwsharvettecom
The Sharvette Mitchell Radio Show
features various guests that include
celebrities artists authors small busi-
ness owners public speakers consult-
ants media personality and other influ-
ential people Our goal to motivate
excite and influence
Deborah Owens is hailed as thought leader
and advocate for remedying the wealth
disparities of women and minorities She is
the author of three books most recently
critically acclaimed A Purse of Your Own
An Easy Guide to Financial Security pub-
lished by Simon and Schuster
Deborah Owens
The Wealth Coach
wwwdeborahowenscom
Rachel Wilson Thibodeaux also known
as the SWAG Strategist amp Leverage
Your Brand Coach is Founder and CEO
of SWAG Strategy Solutions SWAG is
an acronym for Strategic Women
Achieve Growth SSS offers business
coaching professional speaking training
and development to women entrepre-
neurs ndash both current and aspiring entre-
preneurs along with sales professionals
Rachel Wilson Thibodeaux
SWAG Strategy Solutions
wwwswagstrategycom
Heal a Woman to Heal a Nation Inc
(HWHN) is a community based organi-
zation that promotes holistic wellness
for women and families through educa-
tion physical and mental health eco-
nomic and self empowerment
Mothyna James-Brightful
Heal a Woman to Heal a Nation
Conference
wwwhwhnorg
Small Business amp Women Empowerment
Coaches
Gina McCualey
Blogging While Brown Conference
wwwbloggingwhilebrowncom
Powerful Events
Blogging While Brown is more than a con-
ference it is a community - an incubator of
creativity collaboration and sustainability
for emerging leaders in digital media and
social change
By Sharon S Gordon
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 17
Ms Ingrid Saunders Jones is the Senior Vice President of
Global Community Connections for The Coca-Cola Com-
pany and Chair The Coca-Cola Foundation (Atlanta GA)
As the leader of Coca-Colarsquos philanthropy efforts the
company has contributed more than $460 million to sup-
port sustainable community initiatives including the His-
panic Scholarship Fund United Negro College Fund
(UNCF) Catalyst the Critical Difference for Women pro-
gram at Ohio State University the International Costal
Clean-up Boys and Girls Clubs of America the National
Council of Negro Women and the World Wildlife Fund to
name a few The Foundation also funds The Coca-Cola
First Generation Scholarship Program for first generation
college students Ms Jones also serves on the boards of
The Coca-Cola Africa Foundation and The Coca-Cola
Scholars Foundation
Extraordinary educator and political leader Mary McLeod
Bethune (1875-1955) founded NCNW in 1935 and envi-
sioned it to be an organization of organizations that would represent the national and in-
ternational concerns of Black women It would also give Black women the opportunity to
realize their goals for social justice and human rights through united constructive action
Today the National Council of Negro Women Inc (NCNW) is a council of 39 affiliated
national African American womens organizations and over 240 sections - connecting near-
ly 4 million women worldwide
National Council of Negro
Women
Ms Ingrid Saunders Jones
Chair wwwncnworg
Successful Sistarsquos To Seek for Business and Personal Success
Lucinda Cross
Activate Conference
wwwactivateconferencecom
Doreen Rainey
Get Radical Conference
wwwgetradicalconferencecom
Jessica Ann Mitchell
Blogger Week
wwwbloggerweekcom
Camika Smith
The BOSS Network
wwwthebossnetworkorg
A dynamic seasoned and no-nonsense
personal and business coach she is the
Founder of the RADICAL Success Insti-
tute and Vice President Operations
Transformation Division in the Steve Har-
vey World Group Focused on showing
people how to take their goals and make
them a reality shersquos built her career
around teaching and training individuals
entrepreneurs and executives on systems
and methods to accelerate success
The Art of Activation is a life changer and
will give you key tactics and strategies to
run in hot pursuit towards your personal
professional and global purpose Founder of
the popular Activate Conference Held
annually Activate presents a series of in-
formative events with the purpose of
ldquoactivatingrdquo the power inside of women
Blogger Weektrade 2015 is a multicultural
festival of bloggers journalists and
social media mavens hosted by Black
Bloggers Connect
As a collective The BOSS Net-
work supports women in their journey to
become independent and successful in
their endeavors utilizing network-
ing Working towards one simple
goal BOSSreg is ldquoBringing Out Successful
Sistersrdquo to build relationships and net-
works to structure a foundation where
women feel supported in their holistic
lives
LaShanda Henry has been developing
websites for over 10 years She owns over
15 web properties and is most passionate
about two things creating positive web-
sites for people of color and helping wom-
en entrepreneurs learn how to build suc-
cessful businesses online
Ms Henry graduated Columbia University
and received her bachelorrsquos degree in
Computer Science in 2002
ldquoMy lifersquos mission is to motivate inform
inspire connect With my mother in mind
I do what I do for parents looking to better
their childrenrsquos lives and for women striv-
ing to live their dreams I love to share
information and build communities online
Itrsquos what I do and who I amrdquo
Some of LaShandarsquos most popular websites include bull Multiple Shades of You Online (an African American Web Portal)
bull BBWO ndash Social Network for Women Entrepreneurs
bull SistaSense Money and Marketing blog
LaShanda Henry
Founder of Black Business Women
Online
Wwwmybbocom
National Organization Online Entrepreneur Success
18 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
BUSINESS TRENDS
Leading the Way ndash Women Leaders Matter
When it comes to successfully running a
business and managing employees women
clearly lead the way ndash Women Leaders
Matter A recent survey conducted by the
Pew Research Center found that most
Americans see women as stronger than or
equal to men when it comes to key leader-
ship traits From being honest and treating
employees fairly to mentoring staff women
executives and managers come out ahead
Thatrsquos great news because recognition of
the many attributes women bring to leader-
ship roles further reinforce the positive im-
pact women have in todayrsquos business world
Add to this the fact that according to new
research from Expert Market the number of
women-owned businesses has nearly dou-
bled in the last 20 years itrsquos easy to see
how women leaders are leading the way
Here are more reasons why women leaders
matter
Shake It Up
Letrsquos face it women leaders shake things
up Men have inhabited corner offices and
board rooms ndash not to mention seats in Con-
gress ndash far too long Having more women in
leadership roles in business as well as a
stronger presence in local and national poli-
tics helps maintain the balance and keeps
the playing fields even
Create Awareness
As women executives take on more and
more significant roles in business it helps
create an awareness of the value profession-
al women bring to a company Whenever
we read about the successes of a top CEO
such as Yahoo Incrsquos Marissa Meyer or
cheer on a woman who has left another
crack in the proverbial glass ceiling we feel
empowered and impassioned to continually
strive for our own professional goals
Encourage Workplace Diversity
As part of a diverse group women business
owners managers and executives are aware
of the many roadblocks they may encounter
on the way to success For those reasons
women leaders are in the perfect position to
pave the way for others by fostering diver-
sity in their companies And although a
recent study found that women bosses are
often penalized for hiring and promoting
other women and minorities we must con-
tinue to move forward ldquoContinue to recruit
diverse talent to meet diversity quotas and
build an environment of color creativity
and culturerdquo says Star Jones President
ldquoMake workplace diversity and inclusion a
corporate priorityrdquo
Inspire the Next Generation
Perhaps the most important reason why
women leaders matter more than ever is the
excitement they ignite in the next genera-
tion of young women Having role models
You do this of course through network-
ing If you want to network with important
people you have to know where they are
and get yourself therehellip
Here are a few ways to do that
Power network within traditional chan-
nels Go to your companyrsquos events
when you get priceless face time with
higher-ups In addition build your net-
work upon the classic infrastructures of
family friends your college alumni
group and professional associations
Join a networking group Find one
whose members span every industry
that will give you a broad understand-
ing of other businesses and exposure to
new clients
Connect with everyone That means
networking up down and sideways
Donrsquot think that to make the CEO chair
by age forty-five you should only in-
teract with managers VPs and trus-
tees Get to know the folks in the mail-
room and the coffee shop janitors the
newsstand operator security officersndash
you never know who might offer a
golden nugget of information that be-
comes your jackpot
Find lsquoem Research where your dream
team members work out get coffee
and eat lunch I am not advocating that
you become a stalker as that would
defeat your purposehellip if you become a
friendly face in your potential dream
team memberrsquos kickboxing class and
then ease into chit-chat and get to know
them slowly you can
ultimately introduce
yourself as a business
owner and propose that
they consider joining
your innovative ven-
ture
Bottom Line Trust
that the law of attrac-
tion will deliver the right people to you with
the best chemistry fit and timing And you
will magically click with your team to live
your dream
Be Where Important People Are
Darnell Smith is the
FounderCEO of Busi-
ness in the Black a online
media and marketing
company based in Dallas
Texas http
businessintheblackcom
Joining a networking
group and attending
annual business net-
working conferences
are a great way to
connect with like-
minded business pro-
fessionals
NAPW defines success as owning your
own power As the largest most-
recognized networking organization of pro-
fessional women in the country spanning
virtually every industry and profession the
National Association of Professional Wom-
en (NAPW) is a powerfully vibrant net-
working community with over 600000
members and nearly 300 Local Chapters
NAPW members have diverse backgrounds
beliefs perspectives and lifestyles with one
common bond - their ability to succeed -
See more at httpwwwnapwcom
By Star Jones Esquire President of National Association of Professional Women
Star Jones Esq
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 19
TECH TRENDS
GET YOUR SITE STATS CALL UTS AT 888-885-5552
Changes In Technology Can Present Opportunity For Small And Midsize Businesses
(NAPSI)mdashThanks to new technology itrsquos
an exciting time for small and midsize busi-
nesses Thatrsquos because many are finding
that increased access to new technologymdash
such as cloud and mobile solutionsmdashcan
provide access to services that were never
within their reach before helping them
grow and be more productive
They are also finding that using old or out-
dated technology can hinder a companyrsquos
ability to do business in a number of
waysmdashfrom security risks and compliance
issues to not being able to implement even
modest changes or updates in software all
of which can significantly hamper a compa-
nyrsquos ability to be successful and competi-
tive
A Shift In Technology
The beginning of one era in technology
often means the end or phasing out of an-
other For example to accommodate the
shift toward modern technology used by a
growing number of small and midsize busi-
nesses Microsoft will end support for Win-
dows Server 2003 on July 14 2015
This means that security patches and up-
dates will no longer
be available after
this period resulting
in a less stable and
less secure techno-
logical infrastructure
if no action is taken
However the good news is that a variety of
easy-to-integrate options are available for
those ready to upgrade including Microsoft
Azure the companyrsquos cloud platform
Cloud solutions such as Azure are designed
to provide small and midsize businesses
with the ability to scale up or down to take
advantage of opportunities or cut costs all
based on their needs
Numerous Benefits
Many small and midsize businesses report
that moving to a cloud platform like Azure
provides a range of benefitsmdashincluding
increased backup capacity enhanced disas-
ter recovery capabilities consistent compli-
ance with regulatory demands and access to
the most modern applications These bene-
fits can help small and midsize businesses
move faster
reduce costs
and ulti-
mately be
more produc-
tive
bull Backup Todayrsquos businesses generate
more data than ever before The cloud of-
fers reliable and economical backup for
data for businesses of any size and it even
automatically replicates data to help guard
against unexpected hardware failures
bull Disaster recovery Backup is a great so-
lution to protect your business from data
deletion and corruptionmdashbut it isnrsquot the
only important factor when it comes to data
Disaster recovery with Azure means your
companyrsquos data and applications will be
replicated in the cloud and accessible at any
time should anything happen to your physi-
cal location
bull Compliance With data security comes
legal and regulatory requirements With
cloud platforms like Azure your security
software will be continually updated mak-
ing it easy for your business to ensure it
remains compliant with unique industry
requirements
bull Modern applications The cloud pro-
vides the infrastructure platform and cus-
tom-made solutions in one place rather
than having to cobble solutions together
piece by piece This helps make it possible
for small or mid-size companies to spend
less time troubleshooting IT issues and
more time on activities that will drive the
business forward
Now is the time to plan your transitionmdash
and Microsoft is here to help For more
information please visit
wwwmicrosoftcomen-usserver-cloud
productswindows-server-2003 To find a
Microsoft partner in your area to assist in
your cloud transition visit
wwwpinpointmicrosoftcom
By embracing more modern up-to-date
technologies small and midsize business-
es are able to innovate in a way that al-
lows them to outpace the competition
WBC OHIO Announcement DreamBuilder
The Womens Business Center is now offering an online interactive Business Plan
DreamBuilder is a unique multi-leveled business skills training program created to help women build their dream of starting or growing their own business The 12 courses teach the basics of starting and growing a business including topics such
Rewards and Challenges of Being an Entrepreneur
Developing Your Business Idea
Who is Your Customer
Who is Your Competitor
Marketing Strategy
The significance of Branding
Pricing and so much more Upon completion you will have an edita-ble business plan Through our online tool you will become a part of the WBC DreamBuilder community You can communicate with other participants through discussion boards and messaging options In addition you will find various sample business forms and useful templates for your business Register at httpwwwdreambuilderorgwbcohio Contact us for further information (614) 732-0981
Empowering women entrepreneurs with the resources and tools to create strong sustainable business
20 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
REAL ESTATE TRENDS
HOME amp STYLE TRENDS
Five Quick Ways To Upgrade Your Home For Resale
(NAPSI)mdashWhether yoursquore considering
cashing in on your equity downsizing trad-
ing up moving for a change of scenery or
relocating for better prospects a few smart
investments and improvements can help
your home stand out from the competition
so you get top dol-
lar Even if yoursquore
not planning on
moving anytime
soon these strate-
gies can maximize
your homersquos value
and increase its
marketability
bull Sprucing up the
exterior If you
think yoursquoll have a
few years before
you move work on
your landscaping
now to give plants
time to mature
Look for easy-care
perennials such as hostas which multiply
on their own If you have less time you can
still achieve a quick makeover by power
washing paths and siding painting or up-
grading your front door and keeping the
lawn watered and weeded
bull Removing eyesores inside Some minor
adjustments can help buyers recognize
whatrsquos great about your home Swap out-
dated fixtures remove wallpaper and give
everything a deep clean Replacements
donrsquot have to be top of the line they just
need to eliminate hang-ups for potential
buyers
bull Improving the kitchenmdashto a point You
probably wonrsquot recoup the cost of a full
kitchen renovation but smaller projects such
as upgrading appliances and painting or
refinishing cabinets can modernize the
space
bull Refreshing rooms with neutral paint This is a time-honored tip for a reason
While seeing your favorite bold hues on the
walls makes you happy potential buyers
may not agree A fresh coat of neutral paint
can help them envision their own belong-
ings in the space
bull Focusing on energy efficiency The right
energy-smart upgrades can assure buyers
theyrsquore seeing an efficient home where util-
ity bills can be minimized Adding insula-
tion to the attic and walls can make a dra-
matic improvement in many homes Con-
sider the windows as well Adding a heat-
rejecting window film such as 3M Sun
Control Window Film can reduce cooling
costs and typically does not change the win-
dowsrsquo appearance Since the window film
can reject up to 99 percent of UV rays it
can protect the investment you made in
your hardwood floors rugs window treat-
ments furniture and artwork
Learn More
For further facts visit www3Mcom
homeimprovement
(NAPSI)mdashThere could be good news for
many households The garage can be so
much more than a storage room where you
hide your kidrsquos soccer cleats lawn mower
and old yearbooks With these five tips you
can make it as organized functional and
aesthetically pleasing as any room in your
house
1 For many the garage is the pri-
mary entry and exit point to the
home but it can also serve as a
terrific storage space for emergen-
cy supplies Check to make sure
your home emergency kit is up to
codemdashreplace batteries in flash-
lights and replenish your canned
food and medical supplies You
may not need them every day of
the year but itrsquos better to be safe
than sorry Also ensure that you
have backup power sources availa-
ble in the event of an outagemdasha
home generator and backup battery for your
garage door opener are proven solutions
that will help maintain accessibility and
functionality for your family no matter the
circumstance
2 While reorganizing take some time to
check your garage door Test the alignment
by disconnecting the door from the opener
once itrsquos disconnected you should be able
to lift the door easily with one hand If the
door is stuck or difficult to lift you should
call an authorized dealer for an inspection
Also be mindfulmdashif your garage door
opener was installed prior to 1993 itrsquos
probably time to have it replaced as it may
not be equipped with the latest safety fea-
tures such as photo eyes
3 When cleaning the garage homeowners
tend to think of horizontal spacemdashclearing
out boxes on the floor moving gardening
equipment and power tools over to the
sidemdashbut freeing up vertical space can be
just as important Instead of piling contain-
ers on the floor think about installing wall
shelves to maximize space If you want to
clear up additional overhead for a larger
car a hanger for bikes or other large pieces
of sporting equipment consider replacing
your overhead garage door opener
4 Yoursquove organized and upgraded your
garage but yoursquore not done yetmdashyou need
to be sure your garage is a safe place for
friends family and pets Store flammable
propane tanks outdoors and invest in a 5- or
10-pound fire extinguisher in case of emer-
gencies Lock up any other dangerous
chemicals
5 A good cleaning ultimately helps in-
crease convenience and peace of mind and
that premise can extend beyond organiza-
tional tips
Creating a clean functional space will pro-
vide the peace of mind you want and de-
serve You can turn your home into an or-
ganized retreat and your garage into a func-
tional space-saving area you can enjoy year
after year
Spring Cleaning 101 Find Extra Funds and Freedom By Decluttering Your Garage
How a few quick touch-ups can create added value to your
home
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 21
TRENDY PALETTE
(NAPSI)mdashSo many people are grilling out-
doors year-roundmdasheven when temperatures
dip below freezingmdashthat Weber Grills the
company that launched the grilling revolu-
tion more than 60 years ago has released its
top tips for hearty grillers who simply
wonrsquot give up the distinctive flavors that
only an outdoor grill can deliver
ldquoMore than half of grill owners grill year-
roundmdashand 35 percent grill when the
temperature drops below freezingrdquo
said Kim Lefko Executive Vice Pres-
ident AMERICAS Weber-Stephen
Products LLC ldquoOur annual Weber
GrillWatch Survey reveals the top
reason people brave the cold is be-
cause they feel everything tastes better
grilled They also tell us itrsquos because
they see grilling as an adventure itrsquos
lsquome timersquo and itrsquos lsquofootball seasonrsquordquo
Whether grilling for one or two or to
add some flair to your next party be sure to
bundle up on your way to the grill and arm
yourself with these essential tips from We-
ber
bull Plan on adding five to 10 minutes to the
normal time it takes to preheat your grill in
the warmer months
bull Even when itrsquos cold outside never grill in
an enclosed space that can trap deadly car-
bon monoxide such as inside a garage or
under an overhang
bull If yoursquore lookinrsquo you ainrsquot cookinrsquo Resist
the urge to lift the lid Repeatedly opening
the grill will let precious heat escape ulti-
mately increasing your grilling time
bull Use a thermometer to measure the internal
temperature of foods for delicious results
every time
bull Have backup fuelmdashcharcoal and pro-
panemdashon hand in the winter as the grill will
typically require more fuel than during the
warmer months
bull Grill what you know Cold weather is the
time to stick with the tried-and-true recipes
you know by heart to maximize efficiency
at the grill
bull Position gas grills so the wind is perpen-
dicular to the gas flow and not blowing the
flame down the burner tubes
bull Keep your grill covered to protect it from
the elements
bull Snow gloves are not barbecue gloves
Make sure you have on heat-resistant
gloves when operating your grill
For additional cold weather grilling tips
visit wwwwebercomweber-nationblog
how-to-grill-in-the-winter
Essential Tips For Year-Round Grilling
888-885-5552 inforbantrendsetterscom
URBAN TRENDSETTERS INTRODUCES
NEW APPS FOR RESTAURANTS amp MORE
22 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
HEALTH AND WELLNESS
by Bruce Johnson
heart attack survivor and news reporter-
anchor
(NAPSM)mdashldquoForty-two-year-old black
male probable heart attackrdquo To this day
the paramedicsrsquo words as they rushed me to
a Washington DC hospital ring in my
ears
It began as a normal Thursday cover-
ing news as a street reporter in the
toughest part of our nationrsquos capital
When the severe pain in my chest
began I tore open the top buttons of
my dress shirt and loosened my tie to
no avail After a few failed attempts
to shake off the pain I was rushed by
ambulance to the local hospital
As I was rolled into the emergency
room my shirt was cut off an IV
needle was stuck in my arm and
monitoring leads were stuck to my
chest I was given medication to dis-
solve any blood clots and restart
blood flow to my heart An electrocardio-
gram showed that I had had a type of heart
attack called ldquothe widow makerrdquo An artery
was abruptly and completely blocked Fifty
percent of patients who have this type of
heart attack die before they get to the hospi-
tal
My cardiologist was concerned I was
young to be having a heart attack and was
outwardly in good health
Two years before my heart attack with a lot
of help I had quit smoking and eliminated
all alcoholic drinks However my job as a
reporter for a top news station was inherent-
ly stressful I often grabbed fast food as I
tried to balance professional responsibilities
with family time It had all caught up with
me
Later that night my chest pain came back
and I was flown to another hospital where
an emergency angioplasty was performed to
widen the obstructed artery
I was in intensive care for several days be-
fore starting inpatient cardiac rehab Within
2 weeks I was walking and ready to go
home I continued my supervised cardiac
rehab as an outpatient for another 6 weeks
Determined to learn why I had my heart
attack and what I could do to prevent anoth-
er one I relied on what I did best research
and investigation I asked my family about
our history of cardiovascular disease I read
articles and listened intently when the nurs-
es and doctors explained about my blood
pressure pulse weight and medications I
worked with a nutritionist who told me that
if I ate mostly fresh fruits and vegetables
broiled fish and chicken and lower-fat
foods I could occasionally enjoy spare ribs
at family get-togethers
I had always been athletic before my heart
attack but I knew I needed an activity that
Hey Man Itrsquos Time We Have A Heart-to-Heart
Continued on Page 23
Bruce at work amp play
after surviving heart
attack
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 23
DIET FREE LIFE PROUD SPONSORS OF THE NEW UTS
FITS amp TRENDY MAGAZINE gave me control of my heart speed I start-
ed by running on a treadmill and then
moved my runs outside I listened to my
body but wasnrsquot afraid to push myself
I saw my doctors regularly to make sure
my heart was functioning at its best My
health care team was stunned by my recov-
ery often calling me a miracle which felt
great But not as good as knowing I was
living healthy tracking and controlling my
blood pressure and taking care of myself
Despite my progress I needed to prove to
myself that I was healthy Since running
had be come my passion I entered the
Marine Corps Marathon With clearance
from my doctor on October 22 2000mdash
eight years after my heart attackmdashI ran
262 miles When I crossed the finish line
I knew my heart attack hadnrsquot defeated or
defined me
I know I was spared My story could have
turned out differently and I am grateful for
this gift of life But do you know what
This could be you Heart disease remains
the leading cause of death in America
If you learn anything from my story I
hope itrsquos that YOU have to take care of
yourself and your heart No one else can
do it for you During American Heart
Month and all through the year make
your heart a priority Know your blood
pressure and keep it in control Donrsquot
smoke Eat less fatty salty and greasy
food and more fruits and vegetables Make
an appointment with your doctor Free
resources and information are available
from Million Hearts at
http1usagov1AU65x6 Take it from
me taking action today could save your
life tomorrow
HeartmdashContinued From Page 22
24 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
BEAUTY AND FASHION TRENDS
Inspiring Beauty 50 Years of Ebony Fashion Fair
The first-ever exhibition on the Ebony
Fashion Fair Inspiring Beauty explores the
50-year history of the charity fashion spec-
tacle that redefined the concepts of beauty
style and empowerment for African Ameri-
cans by examining the history of the show
and its director and producer Eunice W
Johnson
Inspiring Beauty showcases nearly 100 ob-
jects including ensembles and accessories
displayed on fully stylized mannequins to
recreate the runway experience as well as
archival photographs video and Johnsonrsquos
personal effects to tell the full story of these
unparalleled events At the center of this
dynamic show are the stunning gowns
feathered coats and statement designs seen
in the 40 garments selected from a collec-
tion of thousands Johnson amassed in five
decades
Works by designers including Stephen
Burrows Christian Dior Christian La-
croix Bob Mackie Missoni Jean Patou and Sarli illustrate themes of vision inno-
vation and power as exemplified by John-
sonrsquos entrepreneurial spirit flair for fash-
ion and philanthropic goals as co-founder
of Johnson Publishing Company publisher
of Ebony and Jet magazines
Exhibition highlights include garments
from fashion greats such as Valentino
Pierre Cardin and Alexander McQueen
for Givenchy before they reached world-
renowned status An Yves Saint Laurent
lsquoPicassorsquo cocktail dress Nina Ricci even-
ing ensemble of a shirred jumpsuit and ruf-
fle coat Karl Lagerfeld for Chloeacute beaded
gown Vivienne Westwood animal print
evening gown and Emanuel Ungaro two
piece bridal gown are examples of the spec-
tacular trends of fashion and attitude of
style
Developed by the Chicago History Museum
in cooperation with Johnson Publishing
Company Inspiring Beauty offers an un-
precedented multisensory experience to
visitors who have never attended an Ebony
Fashion Fair as well as reconnects those
who experienced it first-hand
TOUR SCHEDULE Museum of Design Atlanta GA
October 18 2014 ndash January 4 2015
Milwaukee Art Museum WI
February 5 2015 ndash May 3 2015
Minnesota History Center St Paul MN
May 22 2015 ndash August 16 2015
Charles H Wright Museum of African
American HIstory Detroit MI
September 18 2015 ndash January 3 2016
Memorial Art Gallery of the University
of Rochester NY
January 30 2016 ndash April 24 2016
Bellevue Arts Museum WA
May 20 2016 ndash August 12 2016
The George Washington University Mu-
seum and The Textile Museum Wash-
ington DC February 10 2017 ndash June 4 2017
Eunice Johnson at work 1970 Photo
courtesy of Johnson Publishing Compa-
Eunice Johnson with designer Yves
Saint Laurent 1972 Photo courtesy of
Johnson Publishing Company LLC
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 25
ldquoMaking pretty faces is my specialty
Sara King
Professional Makeup Artist
614-900-1033 wwwstyleseatcomsarakingbeauty
Special
Events
Free-Lance
Make-Up Parties
BEAUTY amp FASHION TRENDS
Available at DrsquoAndrearsquos Hair Studio
DrsquoAndrea Brown Master Designer
2151 E Dublin Granville Road Suite F
Columbus OH 43229 P 614-636-2298
5 STAR HAIR MAYVEENCOM
Natural Straight
Deep Wave
Curly Wave
Loose Wave
FREE BUSINESS OPPORTUNITY
CALL TODAY
If yoursquore like me yoursquove got a random col-
lection of carrier and essential oils some-
where in your beauty arsenal If yoursquore like
me said random collection of essential and
carrier oils is mostly just sitting there col-
lecting dust and taking up space on your
shelves Many of us aspire to be gung-ho
DIY mixtresses in our down time but life
doesnrsquot always have that in store for us In
fact sometimes we buy products we donrsquot
need and make aspirational plans that wersquore
going to learn how to use them That
doesnrsquot always happen Irsquom here to help
you sift through the clutter
First things first ndash let me introduce you to a
recipe book you should check out ndash Natural
Beauty Alchemy Make Your Own Organic
Cleansers Creams Shampoos Serums
Balms and More Itrsquos written by fabulously
named licensed pharmacist and expert
healthcare professional Fifi M Maacaron
and features more than 100 easy to follow
recipes for skin and body IMO itrsquos pret-
ty light on hair recipes but it offers helpful
and simple recipes for bellas who want to
make their own toner or serum or even per-
fumes from essential oils With permission
from the publisher I got access to a few
exclusive recipes ndash you gotta get the book
for the rest I specifically requested the
breakdown for the ldquo3-in-1 Lazy Blendrdquo ndash
you KNOW I love a good multi-use prod-
uct A DIY multi-use product SOLD
Herersquos the breakdown courtesy of The
Countryman Press
3-in-1 Lazy Blend ndash Makeup Remov-
er Toner amp Night Oil
What could be better than a makeup remov-
er that is also a toner and an anti-aging
night oil all in one bottle This formula
softens the skin and nourishes it While the
composition of jojoba oil is very close to
that of the skinrsquos own lipids and it doesnrsquot
clog pores wheat germ oil is rich in vita-
mins and minerals that prevent aging
Chamomile tea and rose water are extreme-
ly skin friendly and help alongside glycer-
in balance moisture levels Keep this oil-
water mix handy especially when you have
little time and energy left at the end of the
day
INGREDIENTS 2 ounces (60 ml) rose water
1 tablespoon almond oil
1 tablespoon jojoba oil
1 tablespoon wheat germ
1 ounce (30 ml) chamomile tea (at room
temperature)
1 teaspoon glycerin
5 drops vitamin E oil
Note You can substitute witch hazel for
rose water in case of oily skin
INSTRUCTIONS 1 Mix the above ingredients adding one at
a time Shake well and then transfer to a
spray bottle
2 Shake vigorously to disperse oil droplets
before spraying onto a cotton disc or ball
Wipe the face and neck repeating if neces-
sary to remove makeup completely
3 You do not need to rinse or follow with a
toner or night oil because this formula does
it all
4 Store the bottle in a cool place away from
sunlight and heat
Try This DIY Beauty Recipe ndash the 3-in-1 Makeup Remover Toner amp Night Oil
By Patrice Grell Yursik
Founder Afrobellacom
26 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
ARTS AND ENTERTAINMENT
NEW YORK NY and UNIVERSAL CITY Calif ndash The biggest names in en-tertainment will bring the music of the iHeartRadio app to life on Sunday March 29 for the second edition of the iHeartRadio Music Awards hosted by Oscar and Grammy award winning actor and musician Jamie Foxx The event will air live on NBC from 8-11 pm ETPT from the historic Shrine Auditorium in Los Angeles and will be broadcast sim-ultaneously on iHeartMedia stations na-tionwide and across the iHeartRadio
digital music platform
The three hour telecast will truly reflect Americarsquos favorite music and will show-case the yearrsquos most popular artists and songs determined by the iHeartRadio Chart and fan voting through iHeartRa-dio stations nationwide The evening will include performances by Rihanna Iggy Azalea Sam Smith Madonna Ja-son Aldean Jamie Foxx Meghan Trai-nor Jason Derulo Jennifer Hudson Kelly Clarkson Snoop Dogg Nate Ruess Alesso and Florida Georgia Line
along with appearances from Taylor Swift and more This yearrsquos iHeartRa-dio Music Awards will also feature un-
expected collaborations from some of
the top names in music
ldquoThis is the night we celebrate the big-gest songs and artists we played for fans on our iHeartRadio stations across America and on the iHeartRadio app over the past year along with a look at whats coming in 2015rdquo said John Sykes President of Entertainment En-terprises for iHeartMedia Inc ldquoAnd who better to host than both a Grammy win-ning musician and Oscar winning per-former Jamie Foxx This is going to be an amazing star packed Sunday night of
music on NBC
ldquoIrsquom so excited that Jamie Foxx is taking the reins at this yearrsquos iHeart awards He is the perfect choice to lead this extraordinary night of music and celebrity artists said Paul Telegdy President Alternative and Late Night
Programming NBC Entertainment
2014 was such an incredible year for so many artists across different genres so
its great to see them get the recognition they deserve said Tom Poleman Pres-ident of National Programming Platforms for iHeartMedia Whether theyre new to the scene or industry veterans each artists journey is exciting to follow from their first radio spin to their first
iHeartRadio Music Award nomination
The iHeartRadio Music Awards is the night in music where the indus-tryrsquos top artists get to shine in a relaxed and fun atmosphere and celebrate their own achievements as well as those of their peersrdquo said Ian Stewart President of Done +
Dusted Inc
Category finalists for the iHeartRa-dio Music Awards were announced on February 4 with 2014 iHeartRa-dio Innovator Award winner Pharrell Williams making a special appear-ance on NBCrsquos TODAY show to
reveal this yearrsquos Artist of the Year nomi-nees Social voting through iHeartRadio stations nationwide for the Best Lyrics Best Fan Army and Renegade catego-ries will run through Friday March 20 Category finalists (by alphabetical order) are
JAMIE FOXX TO HOST IHEARTRADIO MUSIC AWARDS LIVE ON NBC Sunday March 29 (8-11 PM ETPT)
Rihanna Iggy Azalea Sam Smith Taylor Swift Madonna Jason Aldean Jamie Foxx Meghan Trainor Jason Derulo Jennifer Hud-son Kelly Clarkson Snoop Dogg Nate Ruess Alesso and Florida Georgia Line
Continued on Page 27
Jamie Foxx
Rihanna
Snoop Dogg
Jennifer Hudson
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 27
EVENTS
The Urban Trendsetters List of 2015 Media Sponsorship is GROWING NATIONALLY amp FAST
Events Include but NOT limited to
Whorsquos Who Publishing Book Unveiling Receptions for Atlanta GA other city announcements soon
The African American Male Wellness Walk Atlanta Detroit Washington DC Niagara Falls
2015 Champions of Diversity and Career town Network Career Fair-Columbus OH and Atlanta GA
The African American Film Festival-New York City
FOR MORE INFORMATION ON ADVERTISING SPONSORSHIP OR VENDOR OPPORTUNITIES LOG ONTO WWWURBANTRENDSETTERSCOM EVENTS
CALL Mykayla Bryant or Sharon S Gordon at 888-885-5552
EMAIL mykaylaurbantrendsetterescom or Sharonurbantrendsetterscom
Artist of the Year
Ariana Grande
Iggy Azalea
Luke Bryan
Sam Smith
Taylor Swift Song of the Year
All About That Bass - Meghan Trainor
All of Me - John Legend
Happy - Pharrell Williams
Shake It Off - Taylor Swift
Stay With Me - Sam Smith Best Collaboration
Bang Bang - Jessie J + Ariana Grande + Nicki Minaj
Dark Horse - Katy Perry featuring Juicy J
Fancy - Iggy Azalea featuring Charli XCX
Problem - Ariana Grande featuring Iggy Azalea
Talk Dirty - Jason Derulo featuring 2 Chainz
Best New Artist
Bastille
Cole Swindell
Iggy Azalea
Meghan Trainor
Sam Smith Country Song of the Year
Bartender - Lady Antebellum
Burnin It Down - Jason Aldean
Dirt - Florida Georgia Line
Give Me Back My Hometown - Eric Church
Play It Again - Luke Bryan Hip HopRampB Song of the Year
Dont Tell Em - Jeremih featuring YG
Drunk in Love - Beyonceacute featuring Jay Z
Flawless - Beyonceacute
Loyal - Chris Brown featuring Lil Wayne and Tyga
New Flame - Chris Brown featur-ing Usher and Rick Ross
Dance Song of the Year
Animals - Martin Garrix
Blame - Calvin Harris featuring John Newman
La La La - Naughty Boy featuring Sam Smith
Summer - Calvin Harris
Waves - Mr Probz
Alternative Rock Song of the Year
Come With Me Now - KONGOS
Do I Wanna Know - Arctic Mon-keys
Fever - The Black Keys
Something From Nothing - Foo Fighters
Take Me to Church - Hozier Best Lyrics
All of Me - John Legend
Blank Space - Taylor Swift
Counting Stars - OneRepublic
Habits (Stay High) - Tove Lo
Stay With Me - Sam Smith
Thinking Out Loud - Ed Sheeran
Best Fan Army
5SOSFAM - 5 Seconds of Summer
Arianators - Ariana Grande
Bey Hive - Beyonceacute
Team Breezy - Chris Brown
Sheerios - Ed Sheeran
Church Choir - Eric Church
Directioners - One Direction
Selenators - Selena Gomez
Mendes Army - Shawn Mendes
Swifties - Taylor Swift Renegade Award presented by the All New 2015 Jeep Renegade
Brantley Gilbert
Charli XCX
Hozier
Iggy Azalea
Meghan Trainor
This year the iHeartRadio Music Awards is partnering with the Jeep brand to pre-sent the first-ever ldquoRenegade Awardrdquo The ldquoRenegade Awardrdquo celebrates emerging standout artists who have bro-ken boundaries while staying true to themselves These artists defy conven-tion to create new musical lanes that are distinctly their own They are authentic and passionate with the talent to stretch the limits and do something extraordi-
nary
The iHeartRadio Music Awards will be executive produced by John Sykes Tom Poleman and Liz Kelly of iHeartMedia along with Ian Stewart and Hamish Hamilton of Done and Dusted Inc who will also produce the show for NBC Stu-
dios Hamilton will also direct
Proud partners of this yearrsquos events in-clude the All New 2015 Jeep Renegade
and Taco Bellreg
For breaking news and exclusive iHeartRadio Music Awards content visit iHeartRadiocomawards or follow the social buzz on Twitter Facebook Insta-
gram and Google +
IHeart - Continued From Page 25
ARTS AND ENTERTAINMENT
28 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
TRAVEL TRENDS
FOR VENDOR AND SPONSORSHIP INFORMATION CONTACT SHARON S GORDON 888-885-5552
(NAPSI)mdashFor those looking to take an
upscale road trip but who want to get the
most for their money there are several tips
and tricks to keep in mind when planning a
getaway
Time Your Trip-If your dates are flexible
try traveling to your selected destination
during its off-season Hotels often drop
their rates to attract business when crowds
thin out and you can score a great deal
while avoiding a tourist rush Try a moun-
tain destination before ski season is in full
swing or a famous site such as the Grand
Canyon on a weekday during the school
year
Take Advantage of Luxury Partnerships-
Luxury brands often partner to provide their
customers with added value To take your
road trip up a notch from the moment you
pull out of your driveway a special edition
Crafted Line of vehicles from Lexus comes
equipped with a beautiful two-piece set of
tailor-made Tumi luggage The Lexus
Crafted Line features an Ultra White exteri-
or with Obsidian door handles side mirrors
and grille Eye-catching seats contrast
stitching headrests and door panels are
either two-tone BlackScarlet or Black
Cabernet Models include IS 250 F SPORT
LS 460 F SPORT and GS 350 F SPORT in
RWD and AWD RX 350 AWD F SPORT
and ES 350
The limited edition Tumi duffel bag set was
specifically designed to match the vehicles
for grille-to-trunk coordination Lexus own-
ers can find additional pieces of this origi-
nal luggage set and other exclusive offers at
LexusDriverscom A Meguiarrsquos New Car
Care Kit is also included as another extra
bonus for Crafted Line owners
Search for Package Deals-Regardless of
when you travel try to look for a hotel of-
fering a package deal to capitalize on your
travel investment Many upscale hotels of-
fer credit toward their on-site restaurants
bars or spas when you book in advance
online Hotels in areas such as Napa Valley
or other wine country destinations may
partner with nearby wineries to offer its
guests exclusive deals on tastings and tours
For example The Allison Inn amp Spa in Or-
egonrsquos Willamette Valley offers Lexus
owners the chance to sample three distinc-
tive local wines and receive a complimen-
tary bottle of their favorite The resort also
has an on-site fleet of Lexus vehicles avail-
able for guests to drive eliminating the
need for a rental car
Take the Scenic Route-The great thing
about road trips is that you can skip the
crowded expensive attractions and enjoy
the view from the comfort of your car seat
And all passengers will be happy to spend
more time taking in free scenic sites along
the way Take advantage of natural wonders
and roadside attractionsmdashsuch as New
Yorkrsquos scenic Finger Lakes region or
kitschy Route 66 sitesmdashwhenever possible
With these tips and tricks and a little ad-
vance planning yoursquoll save time and money
while elevating your road trip Find out
more at wwwLexuscomcraftedline
Elevate Your Next Road Trip By Seeking Out Added Value
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 29
AUTO TRENDS
When The Check Engine Light Is On Donrsquot Ignore It
Donrsquot take this lightly One of the most
vital signals of an improperly functioning
vehicle is the check engine light and when
illuminated it alerts the driver to a variety
of existing potential problems Neverthe-
less vehicle checkups
during car care events
throughout the country
reveal that the check en-
gine light is on in nearly
one out of 10 vehicles
Some common malfunc-
tions that can cause the
check engine light to illu-
minate include a faulty
oxygen sensor mass air-
flow sensor or spark
plugs and wires If the light flashes the
condition is more critical and must be
checked immediately to prevent severe
damage which may include catalytic con-
verter damage
ldquoWhen the check engine light comes on it
means that a vehicle system such as the
ignition fuel injection or emission control
is not operating properly even if the vehicle
appears to be running normallyrdquo explained
Rich White executive director Car Care
Council the source for the ldquoBe Car Care
Awarerdquo campaign promoting regular vehi-
cle care maintenance and repair
ldquoA glowing check engine light doesnrsquot
mean you have to immediately pull the car
to the side of the road but it does mean you
should get the car checked out as soon as
possible Ignoring the warning light could
result in costly repairs At the very least the
light could alert you to an engine problem
that is negatively impacting fuel economyrdquo
he added
When scheduling service make sure the
automotive shop that examines your vehicle
has professional technicians who are trained
and certified in OBDII diagnosis and repair
The technician will connect your vehiclersquos
computer system to a diagnostic scan tool
which will indicate why the light was acti-
vated
At the same time the technician can ana-
lyze idle speed throttle response engine
temperature fuel system pressure manifold
vacuum exhaust emission levels and many
other key indicators Once the problem is
fixed the carrsquos computer is reset to initiate
its release process The technician should
then be able to tell you what needs to be
done and discuss potential warranty cover-
age and further testing if necessary
For a free ldquoCar Care Guiderdquo or for further
information visit wwwcarcareorg
Donrsquot be in the dark
about your enginersquos
problem when the check
30 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
Christa Payne Area Manager 614-778-1958
christapayneaolcom Undercoverwearcomchristapayne
Call me to book your Special Girls Night Party
Business Opportunity
Changing Womenrsquos Lives
REGISTER YOUR BUSINESS IN OUR ONLINE BUSINESS DIRECTORY FREE AT WWWURBANTRENDSETTERSCOM UTS BIZ LIST
ARE YOU A TRENDSETTERS
Urban Trendsetters wants to spotlight you and your busi-
ness
Send your us your photo and brief introduction to Sha-
ronurbantrendsetterscom Subject Business Spotlight
SELL YOUR STUFF
UTS Classifieds
All print classified ad will get
FREE placement online
One Week $25 Two Weeks $40 One Month $75 Includes 1 photo up to 500 characters
Call Urban Trendsetters
Today
Your ad could be here for as low as
a $150 investment
Call Urban Trendsetters Today
888-885-5552
Urban Trendsetters Business Directory
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 31
FINANCIAL ADVISOR
Registered Investment Advisory Firm is
currently expanding throughout
Ohio We are in search of Independ-
ent Investment Advisor Representatives
Must be self-motivated professional and
willing to take direction If you have a
financial or insurance back round we
encourage your response We work with
Globally Recognized Money Manag-
ers Strong Ethics and complete transpar-
ency with clients relationships is essen-
tial Please contact Hardiman Invest-
ment Management Inc 614-209-
9748 or submit a resume via e-mail to
FREELANCE WRITERS
Do you love to write Urban
Trendsetters is growing and we
are looking for writers
If you are good writer love con-
necting with people and enjoy relay-
ing empowering information UTS is
the place for you Contact Sharon S
Gordon at 888-885-5552 for more
information or send email to in-
fourbantrendsetterscom
CLASSIFIEDS UTS Online Classifieds The Urban Trendsetters allow our customers the opportunity to submit their classified ads and pay online You may add photos videos and links to your classified ads You may also choose to upload current display ad As with our coupons our classified ads are available in print online via e-blast in our weekly top classified blast as well as front page top classified listing feature on our website
MEDIA SALES
Earn Extra Income for the Holidays
Urban Trendsetters wants to increase your
sales staff We offer a variety of media ser-
vices and we serve many different industries
If you are a professional individual seeking
unlimited income potential give us a call to-
day at 888-885-5552 or email
salesurbantrendsetterscom NO EXPERIENCE NECESSARY
Have you tried that crazy wrap thing
We NEED Distributors NOW The It Works Ultimate Body applicator is a first to market product like NOTHING you have ever seen before The Ultimate Body
Applicator is a all natural non woven cloth that is site specific ANYWHERE you place is its going to TONE TIGHTEN and FIRM in
as little as 45 minutes Reduces the appearance of cellulite and varicose veins No its not water weight loss No it wont come back over
night and YES IT WORKS Donrsquot believe Try if for YOURSELF Call Mykayla Bryant Diamond Director at 937-532-8295
UTS FREE CARD
Ever wondered how your business could
profit from a Pre-Paid Card and the PPC
industry Contact UTS Free today at
614-526-8871 or email
utsfreecardgmailcom
Urban Trendsetters and Career Town Network Host STEM
Virtual Career Fairs
The purpose of this conference is to follow the governments lead in its STEM or Educate to Innovate model Our 4 goals are
1 Bring more awareness and emphasize the importance of in our educa-
tion system and encourage students to pursue degrees and careers in
STEM
2 Create more teachers and educators in the STEM areas
3 Create more diversity and careers in STEM for women and minorities
4 Create and develop relationships between corporations colleges uni-
versities and educators that will provide more positions of internships for
For Registration Vendor and Sponsorship Opportunities and Information
Call 888-885-5552 Email
Sharonurbantrendsetterscom wwwurbantrendsetterscom
Register for Your FREE Career Town Account
March- Celebrating Women of Diversity
AprilmdashHealthcare May-Internship amp Summer Opportunities HBCU
This series of career fairs will allow recruiters and job seekers to interact
one on one from the comfort of office and home Each week is dedicated
Logistics amp Warehouse Professional Healthcare and STEM
Classified Ads
$25 amp up
Your Ad
Could Be
HERE
32 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
Urban Trendsetters is YOUR NEW Online Marketing Department
SECURE YOUR ACCOUNTS TODAY Urban Trendsetters Brand Establisher amp Booster
Call 888-885-5552 for a FREE Consultation
The next most important things to secure for your brand after acquiring your domain name are the account names and profiles
on social media blogs and local directories
We all know that it is optimal to have a domain name that exactly matches your brand name or business name The same is true for
your account names as well as the URLs of your profiles on social media blogs and directories Your accounts on Web
properties are part of your brand presence and so securing your accounts
Establishing your accounts with optimal branding is of great
importance
ALL FOR $799
8 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
COMMUNITY
Strategic Partnership Leaders of the National Society of Black Engineers (NSBE) and the American Society of Civil Engineers (ASCE) sign a memorandum of understanding before the
Charles Stark Draper Awards Dinner at the National Academy of Sciences in Washington DC (left to right) ASCE Executive Director Thomas W Smith III ASCE President Robert D
Stevens NSBE National Chair Sossena Wood and NSBE Executive Director Karl W Reid
Distribute to over 500 Media Partners Rates As Low As
$99 Press Release Submission
Email infourbantrendsetterscom
WE GOT YOU COVERED
The Catch the Wave Regional Conference
provides networking training and access
to both women business owners in Ken-
tucky Ohio amp West Virginia and
ORV~WBC corporate members across our
region Event Date April 20-21 2015
Location Cincinnati OH
Conference Theme Preparing for
Success httpwwworvwbcorg
Get Connected Through Community Events
Rea N Waldon PhD
Executive Director of The Ohio River
Valley Womenrsquos Business Council
Ohios Excellence in Disability
Inclusion Awards Luncheon
WrightChoice Inc
will celebrate this
years 25th anniversary
of the Americans with
Disabilities Act (ADA)
by hosting Ohios Ex-
cellence in Disability
Inclusion Awards
Luncheon presented by
Nationwide As a
workforce develop-
ment organization
WrightChoice Inc
urges the business
community to take a moment to celebrate col-
leagues or co-workers who are responsible for creat-
ing an atmosphere inclusive of people with disabili-
ties
Award categories include Allies for Inclusion Ex-
emplary Manager and Full Circle Branding Award
Nominate a person who has lead internal efforts for
disability inclusion a manager who has demonstrat-
ed leadership by hiring people with disabilities on
their team or a company that has demonstrated best
practices by including people with disabilities in
their communications and marketing strategies thus
strengthening its corporate brand and overall image
in the community For more information or spon-
sorship opportunities contact
TyKiah Wright 614-802-2364 or
Catch The WAVE
Ohio Business Expo
Wednesday March 25 2015 - 9 am to 1 pm
Aladdin Shrine Center
3850 Stelzer Rd
Columbus Ohio 43219
Learn about the many resources available to minority-owned women-owned
and small businesses Dont miss this opportunity to network with purchas-
ing representatives from the State of Ohio and diversity procurement repre-
sentatives from select private companies
The registration form below is for general event attendance Please complete
the form to register for the days activities
Agencies will be on-hand to speak to you about procurement opportunities
Matchmaker appointments are currently full however a limited number of
walk-ins are available The networking with agency staff will be similar in
nature but without the designated one-on-one appointment time
We look forward to seeing you on March 25
Online registration is encouraged but walk-ins are welcome To reg-ister or learn more about this event or the statersquos MBE and EDGE programs visit the Ohio Department of Administrative Servicesrsquo
website at dasohiogovOBERSVP or call 614-466-8380
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 9
(
SPORTS
DOWN HOME NEWS
NHL On the day of the NHLrsquos trading
deadline Mon Mar 2 the Blue Jackets
acquired C William Karlsson LF Rene
Bourque (photo) and a second round pick
in the lsquo15 NHL Draft from the Ducks in
exchange for DM James Wisniewski and
a lsquo15 third round pick previously acquired
from the Red Wings Karlsson and Bour-
que are both ex-pected to join the Spring-
field Fal-cons the Blue Jacketsrsquo AHL af-
filiate The Blue Jackets also acquired DM
Justin Falk who will play for the team
and a fifth round pick in the lsquo15 NHL
Draft from the Wild in exchange for DM
Jordan Leopold
FOR THE RECORD NBA Mavsrsquo Monta Ellis (photo) led all
with 19 pts in its 104-87 loss to the Hawks
The Mavs made 5-of-31 3-pt FGs 161
Since the NBA first adopted the 3-pt FG in
the lsquo79-lsquo80 season that tied the fifth lowest
3-pt percentage in a game for a team that
took at least 30 3-pt FGs The Mavs hold
the lowest such percentage on this list mak-
ing 4-of-31 3-pt FGs (129) earlier this
season vs the Knicks Despite that the
Mavs won that game in OT led by Dirk
Nowitzkirsquos 30 pts He also made 1-of-8 3-
pt FGs (125)
HBCU NEWS
SPORTS South Carolina St could lose its
menrsquos basketball womenrsquos softball and
womenrsquos soccer programs (the latter two
being non-revenue making) under a budget
plan presented by embattled president
Thomas Elzey (photo) who is on paid ad-
ministrative leave while state lawmakers
tackle the HBCUrsquos financial
crisis The cost-saving plan
also calls for SCSU to add
womenrsquos golf and womenrsquos
bowling (two sports less cost-
ly to run) and possibly leave
the MEAC in the hopes of
easing the athletic deptrsquos
$465K budget shortfall it fac-
es in lsquo15-lsquo16 SCSU has been
a MEAC member since lsquo70
but Elzeyrsquos plan did not say
which conference the HBCU
might join The plan came about a month
after a State House budget panel voted to
suspend school operations for two yrs
FRANKLY SPEAKING
MCB When asked if he knows of sexual
assault allegations against Rasheed Sulai-
mon though no official complaints were
filed with the Office of Student Conduct or
any law enforcement agency and if handled
Sulaimonrsquos dismissal appropriately Duke
coach Mike Krzyzewski said ldquoI donrsquot
have any comment about thatrdquo Sulai-
mon was dismissed from the team for
failing to ldquoconsistently live up to the
standards required to be a member of
our programrdquo said Krzyzewski in a
press release
NBA Anthony Mason (Pictured) died
at age 48 due to heart failure After
playing at Tennessee St Mason played
13 yrs in the NBA with the NJ Nets
Nuggets Knicks Clt Hornets Bucks
and Heat During his NBA career he
booked 108 ppg and 83 rpg while log-
ging 2963 assists He was also the NBA
Sixth Man of the Year in lsquo95 before lead-
ing the NBA in minutes played over the
next two seasons In lsquo97 he earned All-
NBA (3rd team) and NBA All-Defensive
Team (2nd team) He was also selected to
the lsquo01 NBA All-Star Game Mason also
played in Turkey Venezuela the CBA and
the USBL hellip MLB US Army WWII
veteran Henry ldquoHankrdquo Peters died of com-
plications from a stroke at aged 90 He was
a MLB executive for the St Louis Browns
KC Athletics (lsquo65-lsquo71) and Indians (lsquo87-
lsquo91) president of the National Association
of Professional Baseball Leagues the um-
brella group that governs MiLB (lsquo72-lsquo75)
and president and general manager of the
Orioles (lsquo75-lsquo87) hellip Stuart ldquoSturdquo Miller
a P for the Cardinals (lsquo52-lsquo54 lsquo56) Philies
(lsquo56) Giants (lsquo57-lsquo62) Orioles (lsquo63-lsquo67)
and Braves (lsquo68) died at age 87 from an
undisclosed cause hellip USOC At age 96
Maria Cerra died from an undisclosed
cause She was an American fencer who
competed in the womenrsquos individual foil
event at the lsquo48 Summer Olympics hellip
NHL Dan Held a C drafted in lsquo80 by the
Flyers but played for AHLrsquos Mariners (lsquo80
-lsquo82) and most of his career in Germany
until lsquo00 died at age 53 from an undis-
closed cause
By Oscar Haywood
Call 888-885-5552 FOR MORE INFO
10 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
RELATIONSHIPS
9 Reasons You Should Read This Book And Help Change The Conversation About What Healthy Love Is
The new book Loving In The Grown Zone
A No-Nonsense Guide to Making Healthy
Decisions in the Quest for Loving Roman-
tic Relationships of Honor Esteem and
Respect (Balboa Press) has been available
for a few months now and even before any
formal promotional effort the response has
been all but overwhelming with incredible
social media buzz and great reviews at Am-
azoncom and other online booksellers
Now that our official promotional campaign
has begun including appearances on televi-
sion and nationally syndicated radio as well
as our Loving In The Grown Zone Book
Blog Tour we are on a mission to make
Loving In The Grown Zone a national best-
seller This goal is not just about selling
books but our mission to champion what
our society (and especially our children and
young people) desperately needs fewer
dysfunctional broken and destructive rela-
tionships and more loving sustainable rela-
tionships of honor esteem and respect
However we cannot succeed in this mis-
sion without you In fact our primary rea-
son for writing our book and for launching
our GrownZonecom personal growth initi-
ative is to convince as many people as pos-
sible to not only support the Grown Zone
but to join our campaign for ldquoMore Self-
Love Better Decisions and Healthy Rela-
tionshipsrdquo You need to read and share our
book Loving In the Grown Zone Following
are just nine of the top reasons why we be-
lieve yoursquoll agree
1 You want to take a stand for healthy
love Infidelity Violence Disrespect
Abuse Possessiveness Exploitation Reck-
less procreation These and so many un-
loving acts are tolerated and committed in
the name of love As a result love needs
both a defense attorney and an image con-
sultant In fact no other virtue is more
falsely accused Read and share Loving In
The Grown Zone if you want to defend and
stand up for the truth about love
2 You want to prevent unhappy mar-
riages and high divorce rates How many
of us witness weddings and celebrate the
rings the hair the dress the music and the
food and drink at the receptionmdashbut cannot
honestly celebrate the marriage The fact
that half of all marriages end in divorce is
not evidence that the institution itself is
flawed but testament to the fact that a mar-
riage is only as resilient as the foundation it
is built on If you want to promote the self-
loving choices and healthy relationship
standards that prevent unsustainable mar-
riages and make good marriages last read
and share this book
3 You want to help love to reclaim its
true identity Love may be the ultimate and
original victim of identity theft with sex
money ego and self-indulgence among its
perpetrators thanks to popular culture
(including much of ldquorealityrdquo TV) movies
music peers and even preachers and par-
ents We founded Grown Zone and wrote
Loving In The Grown Zone to make the
case that true love is identified by its capac-
ity to bring honor esteem and respect to
people in relationships it is about joy
peace compassion forgiveness patience
affirmation restoration and safety Love is
always healthy and promotes personal
growth and self-love If it doesnrsquot it may be
many things but it is not love Read and
share our book if you agree
4 You are tired of dating and pursuing
relationships by trial and error Without
a commitment to personal growth and self-
love and reliable guidelines for healthy
relationship choices people are left to gam-
ble with their bodies finances emotional
health and physical safety treating the
search for love like the lotterymdashwith simi-
larly horrible odds One in a million may
find healthy sustainable love this way the
rest will get the booby prizes including
fatherless sons daddyless daughters costly
divorces serial infidelity financial abuse
domestic violence and other commonly
accepted features of unhealthy relation-
ships Read and share this book if you want
to change this paradigm for yourself and
others
5 This is not a book-sales campaign Itrsquos
a mission We want to make this perfectly
clear The Grown Zone is not just a cute
branding platform Itrsquos not about getting
Instagram reposts or pandering for follow-
ers with clever memes We are not in a so-
cial media popularity contest We are tired
of stories that start out with ldquothey fell in
loverdquo and end with ldquoheshe cheated onbeat
onabusedkilled himherrdquo We reject the
notion that abuse disrespect and self-
destructive choices should be tolerated by
us as individuals or as a society as accepta-
ble consequences of pursuing and engaging
in romantic relationships If you stand with
us read and share our book 6 You truly want to believe in good
healthy love and you want to help others
to recognize what it is not Loversquos detrac-
tors are bold loud and vocal Yet too many
of us who truly believe in healthy love are
often silent Read and share Loving In The
Grown Zone as the first step in making your
voice heard If you believe in healthy love
step up stand up and speak up
7 You want better for your children than
what you experienced in relationships Many of us have never personally wit-
nessed a healthy relationship in our own
families and communities much less been
taught about how to go about securing one
for ourselves If you are divorced a witness
or victim (actually theyrsquore one and the
same) of partner violence or are currently in
an unhappy marriage you know what it
means to fear that your sons and daughters
are doomed to the same fate Read Loving
In The Grown Zone so yoursquoll know that you
can break the cycle share it to make sure
that you do
8 You are tired of relying on others to
love you and you are ready to commit to
self-love If you are tired of chasing love
and ready to attract it the key is learning to
faithfully and unconditionally give it to
yourself Read and share our book to learn
to become what you desiremdasha healthy per-
son who loves with honor esteem and re-
spectmdashand to attract those ready willing
and able to bring you the same
Alfred Edmond Jr and Zara Green Co-Author
are co-principals of A2Z Personal Growth Enter-
prises producer of The Grown Zone discussion
series which focuses on key themes popularized
via their respective social media platforms in-
cluding their GrownZone Twitter
By Zara D Green and Alfred Edmond Jr
Continued on Page 13
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 11
YOUNG amp TRENDY
Imagine being a young teenager and decid-
ing to participate in a serious march that
you hoped would shed light on the injustic-
es facing Black people in this country as
well as change the unjust laws that were in
place allowing those injustices to be perpet-
uated without consequence
That is what our current generation ndash the
Joshua Generation ndash is up against and that
is what many that have come before them
have had to endure
This year marks the 50th anniversary of an
event that was televised around the world
called ldquoBloody Sundayrdquo and that event be-
came one of the major catalysts behind the
passage of the 1965 Voting Rights Act that
strengthen the voting rights for Black peo-
ple in this country
Inspired by Martin Luther King Jr a young
Black man by the name of John Lewis
joined the burgeoning Civil Rights Move-
ment Lewis was a Freedom Rider spoke at
1963rsquos March on Washington and led the
demonstration now known as ldquoBloody Sun-
dayrdquo
ldquoBloody Sundayrdquo refers to the March 7
1965 civil rights march in Alabama that
was scheduled to go from Selma to the cap-
itol in Montgomery to protest the shooting
death of 26-year old Black activist Jimmy
Lee Jackson who was shot in the stomach
on February 18 1965 by
Alabama State Trooper
James Fowler while the
troopers were breaking up
a peaceful protest in Mari-
on Perry County
Lewis worked with other
Student Nonviolent Coor-
dinating Committee
(SNCC) and Southern
Christian Leadership Con-
ference (SCLC) activists to
assemble and lead over
600 marchers across the
Edmund Pettus Bridge on
the way to Montgomery
Lewis and the marchers
were violently assaulted and driven back by
numerous law enforcement officials after
they crossed the bridge Lewis who still
bears the visible scar on his forehead from
the blow he received from an Alabama
State Troopersrsquo nightstick along with the
other unarmed marchers were beaten and
gassed during the attack while media out-
lets were on hand to cover the event live
The footage of the vicious and heinous at-
tacks deeply shook the country and put nec-
essary pressure on then-President Lyndon
B Johnson to advocate for the passage of
the Voting Rights Act of 1965
Lewis became one of the thirteen original
Freedom Riders and was the youngest of
the ldquoBig Sixrdquo civil rights leaders and the
chairman of the SNCC from 1963 to 1966
some of the most tumultuous years of the
civil rights movement During his tenure
the SNCC opened Freedom Schools
launched the Mississippi Freedom Summer
and organized the voter registration efforts
that led to the pivotal Selma to Montgom-
ery marches As the chairmen of SNCC
Lewis wrote a speech in reaction to the Civ-
il Rights Bill of 1963 where he denounced
the bill because it didnrsquot protect African
Americans against police brutality nor did
the bill provide African Americans the right
to vote In that year Lewis helped plan the
historic March on Washington in August
1963 the occasion of Dr Kingrsquos celebrated
ldquoI Have a Dreamrdquo speech and at 23 was the
youngest speaker that day
It is that same spirit ndash that flows from Lew-
is the last living person who addressed the
1963 March on Washington ndash that has
seemingly found its way inside the hearts
and minds of a new generation of modern
day Civil Rights leaders in this country who
are fighting to shed light on critical issues
impacting the Black community ndash from
police brutality to economic disenfranchise-
ment to political and legal disparity
All across the country we are seeing a
number of young activists that have taken
up the mantle without fear or favor to
speak up and speak out about these issues
and are not backing down
Protesters have been gathering in various
cities to demand accountability in the legal
system following the grand jury decisions
concerning Michael Brown in Ferguson
Missouri Eric Garner in Staten Island New
York and Jordan Baker in Houston Texas
The majority of demonstrations we have
seen have been youth-led movements that
has gotten the attention of mainstream
America and has breathed life into a gener-
ation of young people who had not been as
politically engaged in matters concerning
injustice as they once had been
Young people who are students community
activists and members of grassroots organi-
zations have made it a point to not stop
demonstrating and to keep up the pressure
on key entities in order to have their mes-
sage heard They have implemented ex-
tremely unique activities and messaging in
order to keep their message fresh and to
capture the attention of America
Young people have staged something they
have labeled ldquoa die inrdquo ndash which is the act of
laying on the ground to represent the hours
that Brown lie dead in the street in Fergu-
son
Protesters have added to the traditional ldquoNo
Justice No Peacerdquo chants by incorporating
ldquoI Canrsquot Breatherdquo and ldquoBlack Lives Matterrdquo
messaging
All across the country protesters took to
streets of many of the busiest intersections
in their respective cities in order to get their
message out and stand in solidarity with the
families of Brown and Garner In addition
to the street-side protests many youth de-
monstrators held massive demonstrations
inside of many of the major shopping malls
across the country
Many grassroots activist groups such as the
Houston Justice Coalition held forums and
town hall meetings aimed at local criminal
justice reform and developing plans to-
wards the next steps needed to deal with the
political law enforcement and judicial sys-
tems in the wake of the grand jury deci-
sions involving Jordan Baker Brown Gar-
ner and countless others
Black youth have been desperate for leader-
ship ever since integration and the lack of
mentorship and abandonment has forced
Black youth to find their own way to deal
with the injustices they are witnessing and
up against ndash without even considering those
who should be leading the way
This response to social and community is-
sues is nothing new Hip-hop was formed
because Black youth needed an outlet to
talk about what they were experiencing and
going through
Gangs were formed because Black youth
wanted to know what a family looked and
felt like so many joined gangs to create a
family-like atmosphere and belong to a
family that they felt truly understood them
and related to them
Black youth are no longer seeking to be
marginalized Black youth are seeking re-
spect and justice and will do what they need
to do to be safe have stability and survive
Black Youth Leading the Way in This Modern Day Movement
by Jeffrey L Boney Courtesey of
BlackPressUSAcom
12 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
THE JOURNEY
Consortium Of Faith-Based Leaders Raised Over $100000 During Black History Month for UNICEFrsquoS Efforts to Help
Stop Ebola in West Africa
On February 27 2015 at the Charles H
Wright Museum of African American His-
tory in Detroit noted faith-based leaders
from the area and key officials from the
US Fund for UNICEF
closed out their first-
ever Black History
Month campaign I AM
STOPPINGEBOLA
which raised over $100000 The funds will
support the purchase of over 2350 hygiene
kits that will be distributed in Liberia by
UNICEF to help control the spread of Ebo-
la At $43 each the kits contain soap chlo-
rine gloves and buckets among other
much-needed hygiene items and will be
provided in households and schools at risk
of the disease
The Consortium of Faith Leaders represent-
ed some of the largest African American
organizations in the country with a com-
bined membership of 11 million including
Church Of God In Christ Inc Pentecostal
Assemblies of the World Inc National
Baptist Convention USA Inc Progressive
National Baptist Convention Inc and Ab-
yssinian Baptist Church in the City of New
York The event included a number of
check presentations along with a surprise
donation from the UAW-Ford A number of
county and city officials were also present
to welcome the US Fund for UNICEF to
Detroit where the I AM
STOPPINGEBOLA campaign was hon-
ored with a proclamation from the city Key
officials from the US Fund for UNICEF
first met with members of the Faith-Based
Leadership Consortium in December 2014
to outline a pathway for an ongoing partner-
ship to assist children and families in
Africa
888-885-5552 wwwurbantrendsetterscom
From left to right Bishop Welton Lawrence Michigan - Canadi-
an Jurisdiction Church Of God In ChristDr Monica G Wil-
liams-Davis Managing Director Community Partnership US
Fund for UNICEF Bishop PA Brooks First Assistant Presid-
ing Bishop Church Of God In Christ IncCaryl M Stern Pres-
ident and CEO of the US Fund for UNICEF and Edward G
Lloyd Chief Financial Officer and Chief Operating Officer of
the US Fund for UNICEF
CALL TODAY FOR 2015 SPECIALS
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 13
Donrsquot Miss These Government Deadlines
(NAPSI)mdashWhen it comes to the federal
government getting what you need and
meeting your obligations some dates and
times can be particularly important Herersquos
a look at a few you should know
1 Selective Service Enrollment Every
man is required by law to register with the
Selective Service System within 30 days of
his 18th birthday By registering on time he
stays eligible for federal student loans and
grants many state and municipal jobs fed-
eral job training Workforce Investment Act
programs and US citizenship for immi-
grants He can even submit his information
early at 17 then at 18 he will automati-
cally be registered
Failure to register will delay men from be-
coming citizens until age 31 and can also
result in fines and prison sentences of up to
five years
Many find the easiest and fastest way to
register is to register online at
wwwsssgov In addition Selective Service
ldquomail-backrdquo registration forms are available
at any US post office and some high
schools have a staff member or teacher
appointed as a Selective Service Registrar
2 Pell Grants and student aid Federal
Student Aid provides grants loans and
work-study funds to students attending col-
lege or career school Virtually all men
must register with Selective Service to be
eligible To get the money for which you
qualify you have to meet federal and state
deadlines and your colleges may also have
a deadline Go to httpsfafsaedgov
deadlineshtm Enter your legal residence
and the school year for which you are ap-
plying for student aid Then click View
Deadlines
Generally the earlier you apply the better
3 Health Care February 15 is the deadline
for open enrollment After that you can
only get coverage if you qualify for a spe-
cial enrollment period a 60-day period
following a qualifying life event such as a
change in family status (for example birth
of a child or marriage) or loss of other
health coverage Job-based plans must pro-
vide a special enrollment period of 30 days
You can learn more at
wwwhealthcaregovmarketplace-
deadlines
4 Medicare The Initial Enrollment Period
begins three months before your 65th birth
month and ends three months after your
65th birth month for a total of seven months
(including your birth month) If you miss
this deadline you may have to pay penal-
ties on your monthly premiums More in-
formation is at wwwmedicaregov
Keep these facts and dates in mind to get
your due from the government programs
your taxes support
FAMILY TRENDS
9 Making Loving In The Grown Zone a
national bestseller will strike a tremen-
dous blow on behalf of those who believe
in truly healthy lasting life-affirming
love Itrsquos true Sex sells which is why some
many of us have been brainwashedmdashnot
only by books (with the 50 Shades trilogy a
notable example) but movies music tele-
vision and advertisingmdashto believe that
love is about sex and objectification Put-
ting books like Loving In The Grown Zone
on bestseller lists will show that the need
for healthy love is greater and deeper than
the demand for just sex
We hope that at least one of the above rea-
sons is enough to inspire you to not only
read and share our book but to join our
Grown Zone mission of helping people to
choose ldquoMore Self-Love Better Decisions
and Healthy Relationshipsrdquo (We invite you
to share your own reasons in the comment
section for this post) We are eternally
grateful to those who share our commit-
ment to helping people achieve success
without the mess and to always make the
next decision better We invite everyone as
always to lovemdashand lovemdashin the Grown
Zone If you look forward to celebrating
Excerpted from Loving In The Grown
Zone A No-Nonsense Guide to Making
Healthy Decisions in the Quest for Loving
Romantic Relationships of Honor Esteem
and Respect by Zara D Green and Alfred
A Edmond Jr (Balboa Press) Learn more
about the book at Lov-
ingInTheGrownZonecom
The Grown Zone Continued from Page 10
888-885-5552
JOIN THE UTS
NATION
TEXT 95577
UTSNOW
Newsletter
Event Updates
FREE STUFF
14 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
DIVERSITY TRENDS
Career Town Network Announces 5th Annual Ohio Champions of Diversity Awards Career Fair
Columbus Ohio ndash Career Town Networks
announced that they will host the 5th Annu-
al Ohio Champions of Diversity Awards
Luncheon Career Fair and Workshops on
September 23 amp 24 2015 at the Aladdin
Shrine Event amp Conference Center 3850
Stelzer Road in Columbus Ohio
Over the past 4 years The Ohio Champions
of Diversity Awards has worked in partner-
ship with The Ohio Conference NAACP
representing over 70 Chapters Statewide to
bring ALL Diverse communities together to
celebrate our accomplishments and dedica-
tion to diversity The Ohio Champions of
Diversity Awards is proud to be the First
and Only Awards program in Ohio that
recognizes the diverse efforts of individuals
and corporations
Created by Ohio publishing legend Amos
H Lynch Sr and his nephew Orville
Lynch who also created the annual Martin
Luther King Jr Breakfast in Columbus
Ohio the Ohio Champions of Diversity
Awards are designed to highlight and rec-
ognize the contributions of individuals and
corporations with 500 or more employees
who demonstrate outstanding efforts in Di-
versity Leadership Development Supplier
Workforce and Community Outreach This
year the awards will also include a Diversi-
ty Small Business Award
The Ohio Champions of Diversity Awards
is truly an inclusive event that represents all
persons including African American His-
panic Asian Somali LGBT Disabled
Veterans Emerging and general market
communities said Orville Lynch Founder
Career Town Networks The Ohio Cham-
pions of Diversity Awards program is a
unique one of a kind Annual 2 Day event
that includes an Awards Luncheon and an
on line and in person Career Fair Student
Career Day Panel Discussions and Work-
shops continued Lynch
The Ohio Champions of Diversity Awards
Luncheon is put together and run by All
Ohio Small Minority owned and operated
Businesses that include Career Town Net-
works Spencer 4Higher Media
Whitehouse Media Group T Communica-
tions Black Central Creative and Urban
Trendsetters Media The monies generated
for the Ohio Champions of Diversity
Awards go towards hosting the event and
ldquoStay In Ohiordquo with partial proceeds bene-
fiting the Ohio Conference NAACP and
other diverse non profit organizations
In order to continue to recognize celebrate
and honor Ohiorsquos leaders and corporations
we invite All Ohio communities and busi-
nesses to join us for the 5th Annual Ohio
Champions of Diversity Awards Luncheon
Career Fair amp Business Expo on September
23-24 2015 being held for the last time in
the Beautiful Aladdin Shrine Event amp Con-
ference Center before they close their doors
for good
For more information tickets vendor or
sponsorships contact Sharon S Gordon of
Urban Trendsetters Media at 888-885-5552
or email Sharonurbantrendsetterscom
Watch the Champions of Diversity Promo-
tional Video Online HERE
By Brenda D Spencer
WASHINGTON -- The US Small Busi-
ness Administration (SBA) will launch an
18 state road tour joined by 11 fellow fed-
eral agencies in the SBArsquos Small Business
Innovation Research (SBIR) and Small
Business Technology Transfer (STTR) pro-
grams
The SBIR Road Tour ldquoSeeding Americarsquos
Future Innovationsrdquo is a nationally focused
outreach initiative targeting advanced tech-
nology communities including women-
owned and minority-owned small business-
es in states that have underutilized funding
opportunities through these programs To-
day the agency is launching information on
the tour through wwwsbirgov and will also
launch a blog that will be active up through
the end of the tour in late August
ldquoThe SBA oversees Americarsquos largest seed
fund for small businesses in the STEM
fields The SBIR and the STTR programsmdash
allocates $25 billion a year to small inno-
vators By reserving a specific percentage
of federal RampD funds for smaller firms
Uncle Sam encourages domestic small busi-
nesses to engage in high-growth priorities
and build a strong national economy SBIR
recipients have created breakthroughs in
nanotechnology robotics mobile commu-
nications genetic therapies clean energy
and spacerdquo said Administrator Maria Con-
treras-Sweet
ldquoThe Presidentrsquos 2015 budget embodies the
Administrationrsquos ongoing commitment to
investments in job creation and economic
growth specifically through targeted in-
vestments in science technology and inno-
vation Through this tour we will educate
more small business innovators on how to
take advantage of these programs so that
their entrepreneurial spirit and our invest-
ment drives the next new big technological
breakthroughrdquo said Contreras-Sweet
SBA Promotes Innovation and Technology with National Road Tour
Continued on Page 17
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 15
National Society of Black Engineers amp American Society of Civil Engineers Join Forces to Develop and Retain Next-Gen African-American Engineers
Washington DC mdash The National Society
of Black Engineers the largest student-
governed engineering organization in the
country and the American Society of Civil
Engineers announced their renewed strate-
gic partnership in a ceremony on Feb 24 at
the National Academy of Sciencesrsquo Great
Hall in Washington DC The organiza-
tionsrsquo leaders signed a memorandum of
understanding (MOU) committing to com-
bine their resources and expertise to in-
crease the retention representation and de-
velopment of African-American civil engi-
neers in the US workforce
ldquoNSBE recognizes that it cannot fulfill its
mission without strategic partnerships
with the US engineering communityrdquo
said NSBE National Chairperson Sossena
Wood ldquoThis MOU with our first strategic
partner the American Society of Civil
Engineers is another major step toward
supporting our members building our
organizations growing the number of
underrepresented engineers and accom-
plishing much for the US engineering
professionrdquo
ldquoAs leading engineering professional so-
cieties ASCE and NSBE are uniquely
and strategically positioned to address the
US engineering workforce and innova-
tion challenges our nation facesrdquo said
ASCE President Robert D Stevens
PhD PE FASCE ldquoThis MOU repre-
sents the collaborative actions ASCE and
NSBE are undertaking to attract develop
and retain current and future black civil
engineersrdquo
According to the US Bureau of Labor Sta-
tistics in 2013 African-Americans repre-
sented 55 percent of the countryrsquos engi-
neering workforce and 54 percent of the
civil engineering workforce The statistics
also showed that African-Americans repre-
sented only 34 percent of college students
who earned a bachelorrsquos degree in civil
engineering and 33 percent of those earn-
ing a masterrsquos degree in the same discipline
Under the terms of the MOU NSBE and
ASCE will offer reciprocal memberships
co-sponsor frequent professional develop-
ment continuing education mentoring and
leadership development programming and
promote and support student and local
chapter collaborations The organizations
will also engage in large-scale efforts aimed
at promoting awareness and interest in engi-
neering careers such as an upcoming
IMAX film and educational project ndash
DreamBig (wwwdreambigfilmorg)
Strategic Partnership Leaders of the National Society of Black Engineers (NSBE) and the
American Society of Civil Engineers (ASCE) sign a memorandum of understanding before the
Charles Stark Draper Awards Dinner at the National Academy of Sciences in Washington DC
(left to right) ASCE Executive Director Thomas W Smith III ASCE President Robert D Ste-
vens NSBE National Chair Sossena Wood and NSBE Executive Director Karl W Reid
SBIR and STTR programs bring together
several federal agencies to promote innova-
tion and research around many different
areas of priority For example current
awards support the Administrationrsquos com-
mitment to Alzheimerrsquos disease and other
neuroscience priorities and Brain Research
through Advancing Innovative Neurotech-
nologies (BRAIN) Initiative
Each SBIR Road Tour stop will be hosted
by a local organization committed to sup-
porting technology-based entrepreneurship
and will provide attendees with a face-to-
face opportunity to talk directly to federal
agency program managers and decision
makers
The first series will take place the week of
March 23rd with stops in Louisville Ken-
tucky Nashville Tennessee Atlanta Geor-
gia and Columbia South Carolina The
next stops in the tour during the week of
April 27th are Long Beach Mississippi
Ruston Louisiana Oklahoma City Oklaho-
ma Wichita Kansas and Columbia Mis-
souri Additional tours will hit the north
central and northwest regions Small tech-
nology firms innovators scientists or re-
searchers seeking more information on the
SBIR Road Tour including a listing of all
states to be visited should go to
wwwsbirgov
The highly competitive SBIRSTTR pro-
grams provide the needed impetus for many
advanced technology firms to move from
ideation to commercialization and support
this nationrsquos innovation driven economy
Since the programsrsquo inception there have
been over 150000 awards totaling about
$40 billion that have helped this nationrsquos
innovators de-risk technology and keep the
nation competitive The SBIRSTTR pro-
grams have provided seed funding to com-
panies including Qualcomm iRobot Sy-
mantec and Genzyme
For more information about SBIRSTTR
programs please visit wwwsbirgov
SBIRSTTRmdashContinued from Page 16
RESOURCE SPOTLIGHT BDPA (Black Data Processing Associates) is a non-
profit organization of professionals working in or having interest in the Computer
Science and Information Technology Fields httpsbdpasite-ymcom
DIVERSITY TRENDS
16 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
Successful Sistarsquos To Seek For Business and Personal Success
Black women represent one of the wealthi-
est and most influential demographics on
the planet We are extremely goal-oriented
and career-driven and we are very entre-
preneurial We are more likely to start a
business be successful in business create
jobs and give back to our communities
Many women today are using the internet
as a way to stay connected through social
media network with professionals and start
a new business
During Womenrsquos History Month we wanted
to celebrate Black women who have decid-
ed to develop their careers by producing
online businesses conferences and expos as
well as women only membership sites that
empower and motivate other women by
helping them succeed in life family and
business
Developing a product producing a website
marketing the website and monetizing your
talent is only the beginning to succeeding
online Research the women events and
organizations represented and maybe you
will discover your passion create a new
avenue for wealth and become a Successful
Sista yourself
The goal of Dr Venus Opal Reese is to
teach purpose-driven high-achieving entre-
preneurial Black Women how to identify
monetize and leverage their worth by trans-
forming mindsets creating inspiring and
Rosettarsquos speeches and workshops are
inspiring interactive and informative
designed to help participants take imme-
diate action
Dr Venus Opal Reese
Defy Impossible Business Coach
wwwdefyimpossiblecom Rosetta Thurman
Happy Black Woman
wwwhappyblackwomancom
Sharvette Mitchell
Talk Radio amp Media Coach
wwwsharvettecom
The Sharvette Mitchell Radio Show
features various guests that include
celebrities artists authors small busi-
ness owners public speakers consult-
ants media personality and other influ-
ential people Our goal to motivate
excite and influence
Deborah Owens is hailed as thought leader
and advocate for remedying the wealth
disparities of women and minorities She is
the author of three books most recently
critically acclaimed A Purse of Your Own
An Easy Guide to Financial Security pub-
lished by Simon and Schuster
Deborah Owens
The Wealth Coach
wwwdeborahowenscom
Rachel Wilson Thibodeaux also known
as the SWAG Strategist amp Leverage
Your Brand Coach is Founder and CEO
of SWAG Strategy Solutions SWAG is
an acronym for Strategic Women
Achieve Growth SSS offers business
coaching professional speaking training
and development to women entrepre-
neurs ndash both current and aspiring entre-
preneurs along with sales professionals
Rachel Wilson Thibodeaux
SWAG Strategy Solutions
wwwswagstrategycom
Heal a Woman to Heal a Nation Inc
(HWHN) is a community based organi-
zation that promotes holistic wellness
for women and families through educa-
tion physical and mental health eco-
nomic and self empowerment
Mothyna James-Brightful
Heal a Woman to Heal a Nation
Conference
wwwhwhnorg
Small Business amp Women Empowerment
Coaches
Gina McCualey
Blogging While Brown Conference
wwwbloggingwhilebrowncom
Powerful Events
Blogging While Brown is more than a con-
ference it is a community - an incubator of
creativity collaboration and sustainability
for emerging leaders in digital media and
social change
By Sharon S Gordon
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 17
Ms Ingrid Saunders Jones is the Senior Vice President of
Global Community Connections for The Coca-Cola Com-
pany and Chair The Coca-Cola Foundation (Atlanta GA)
As the leader of Coca-Colarsquos philanthropy efforts the
company has contributed more than $460 million to sup-
port sustainable community initiatives including the His-
panic Scholarship Fund United Negro College Fund
(UNCF) Catalyst the Critical Difference for Women pro-
gram at Ohio State University the International Costal
Clean-up Boys and Girls Clubs of America the National
Council of Negro Women and the World Wildlife Fund to
name a few The Foundation also funds The Coca-Cola
First Generation Scholarship Program for first generation
college students Ms Jones also serves on the boards of
The Coca-Cola Africa Foundation and The Coca-Cola
Scholars Foundation
Extraordinary educator and political leader Mary McLeod
Bethune (1875-1955) founded NCNW in 1935 and envi-
sioned it to be an organization of organizations that would represent the national and in-
ternational concerns of Black women It would also give Black women the opportunity to
realize their goals for social justice and human rights through united constructive action
Today the National Council of Negro Women Inc (NCNW) is a council of 39 affiliated
national African American womens organizations and over 240 sections - connecting near-
ly 4 million women worldwide
National Council of Negro
Women
Ms Ingrid Saunders Jones
Chair wwwncnworg
Successful Sistarsquos To Seek for Business and Personal Success
Lucinda Cross
Activate Conference
wwwactivateconferencecom
Doreen Rainey
Get Radical Conference
wwwgetradicalconferencecom
Jessica Ann Mitchell
Blogger Week
wwwbloggerweekcom
Camika Smith
The BOSS Network
wwwthebossnetworkorg
A dynamic seasoned and no-nonsense
personal and business coach she is the
Founder of the RADICAL Success Insti-
tute and Vice President Operations
Transformation Division in the Steve Har-
vey World Group Focused on showing
people how to take their goals and make
them a reality shersquos built her career
around teaching and training individuals
entrepreneurs and executives on systems
and methods to accelerate success
The Art of Activation is a life changer and
will give you key tactics and strategies to
run in hot pursuit towards your personal
professional and global purpose Founder of
the popular Activate Conference Held
annually Activate presents a series of in-
formative events with the purpose of
ldquoactivatingrdquo the power inside of women
Blogger Weektrade 2015 is a multicultural
festival of bloggers journalists and
social media mavens hosted by Black
Bloggers Connect
As a collective The BOSS Net-
work supports women in their journey to
become independent and successful in
their endeavors utilizing network-
ing Working towards one simple
goal BOSSreg is ldquoBringing Out Successful
Sistersrdquo to build relationships and net-
works to structure a foundation where
women feel supported in their holistic
lives
LaShanda Henry has been developing
websites for over 10 years She owns over
15 web properties and is most passionate
about two things creating positive web-
sites for people of color and helping wom-
en entrepreneurs learn how to build suc-
cessful businesses online
Ms Henry graduated Columbia University
and received her bachelorrsquos degree in
Computer Science in 2002
ldquoMy lifersquos mission is to motivate inform
inspire connect With my mother in mind
I do what I do for parents looking to better
their childrenrsquos lives and for women striv-
ing to live their dreams I love to share
information and build communities online
Itrsquos what I do and who I amrdquo
Some of LaShandarsquos most popular websites include bull Multiple Shades of You Online (an African American Web Portal)
bull BBWO ndash Social Network for Women Entrepreneurs
bull SistaSense Money and Marketing blog
LaShanda Henry
Founder of Black Business Women
Online
Wwwmybbocom
National Organization Online Entrepreneur Success
18 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
BUSINESS TRENDS
Leading the Way ndash Women Leaders Matter
When it comes to successfully running a
business and managing employees women
clearly lead the way ndash Women Leaders
Matter A recent survey conducted by the
Pew Research Center found that most
Americans see women as stronger than or
equal to men when it comes to key leader-
ship traits From being honest and treating
employees fairly to mentoring staff women
executives and managers come out ahead
Thatrsquos great news because recognition of
the many attributes women bring to leader-
ship roles further reinforce the positive im-
pact women have in todayrsquos business world
Add to this the fact that according to new
research from Expert Market the number of
women-owned businesses has nearly dou-
bled in the last 20 years itrsquos easy to see
how women leaders are leading the way
Here are more reasons why women leaders
matter
Shake It Up
Letrsquos face it women leaders shake things
up Men have inhabited corner offices and
board rooms ndash not to mention seats in Con-
gress ndash far too long Having more women in
leadership roles in business as well as a
stronger presence in local and national poli-
tics helps maintain the balance and keeps
the playing fields even
Create Awareness
As women executives take on more and
more significant roles in business it helps
create an awareness of the value profession-
al women bring to a company Whenever
we read about the successes of a top CEO
such as Yahoo Incrsquos Marissa Meyer or
cheer on a woman who has left another
crack in the proverbial glass ceiling we feel
empowered and impassioned to continually
strive for our own professional goals
Encourage Workplace Diversity
As part of a diverse group women business
owners managers and executives are aware
of the many roadblocks they may encounter
on the way to success For those reasons
women leaders are in the perfect position to
pave the way for others by fostering diver-
sity in their companies And although a
recent study found that women bosses are
often penalized for hiring and promoting
other women and minorities we must con-
tinue to move forward ldquoContinue to recruit
diverse talent to meet diversity quotas and
build an environment of color creativity
and culturerdquo says Star Jones President
ldquoMake workplace diversity and inclusion a
corporate priorityrdquo
Inspire the Next Generation
Perhaps the most important reason why
women leaders matter more than ever is the
excitement they ignite in the next genera-
tion of young women Having role models
You do this of course through network-
ing If you want to network with important
people you have to know where they are
and get yourself therehellip
Here are a few ways to do that
Power network within traditional chan-
nels Go to your companyrsquos events
when you get priceless face time with
higher-ups In addition build your net-
work upon the classic infrastructures of
family friends your college alumni
group and professional associations
Join a networking group Find one
whose members span every industry
that will give you a broad understand-
ing of other businesses and exposure to
new clients
Connect with everyone That means
networking up down and sideways
Donrsquot think that to make the CEO chair
by age forty-five you should only in-
teract with managers VPs and trus-
tees Get to know the folks in the mail-
room and the coffee shop janitors the
newsstand operator security officersndash
you never know who might offer a
golden nugget of information that be-
comes your jackpot
Find lsquoem Research where your dream
team members work out get coffee
and eat lunch I am not advocating that
you become a stalker as that would
defeat your purposehellip if you become a
friendly face in your potential dream
team memberrsquos kickboxing class and
then ease into chit-chat and get to know
them slowly you can
ultimately introduce
yourself as a business
owner and propose that
they consider joining
your innovative ven-
ture
Bottom Line Trust
that the law of attrac-
tion will deliver the right people to you with
the best chemistry fit and timing And you
will magically click with your team to live
your dream
Be Where Important People Are
Darnell Smith is the
FounderCEO of Busi-
ness in the Black a online
media and marketing
company based in Dallas
Texas http
businessintheblackcom
Joining a networking
group and attending
annual business net-
working conferences
are a great way to
connect with like-
minded business pro-
fessionals
NAPW defines success as owning your
own power As the largest most-
recognized networking organization of pro-
fessional women in the country spanning
virtually every industry and profession the
National Association of Professional Wom-
en (NAPW) is a powerfully vibrant net-
working community with over 600000
members and nearly 300 Local Chapters
NAPW members have diverse backgrounds
beliefs perspectives and lifestyles with one
common bond - their ability to succeed -
See more at httpwwwnapwcom
By Star Jones Esquire President of National Association of Professional Women
Star Jones Esq
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 19
TECH TRENDS
GET YOUR SITE STATS CALL UTS AT 888-885-5552
Changes In Technology Can Present Opportunity For Small And Midsize Businesses
(NAPSI)mdashThanks to new technology itrsquos
an exciting time for small and midsize busi-
nesses Thatrsquos because many are finding
that increased access to new technologymdash
such as cloud and mobile solutionsmdashcan
provide access to services that were never
within their reach before helping them
grow and be more productive
They are also finding that using old or out-
dated technology can hinder a companyrsquos
ability to do business in a number of
waysmdashfrom security risks and compliance
issues to not being able to implement even
modest changes or updates in software all
of which can significantly hamper a compa-
nyrsquos ability to be successful and competi-
tive
A Shift In Technology
The beginning of one era in technology
often means the end or phasing out of an-
other For example to accommodate the
shift toward modern technology used by a
growing number of small and midsize busi-
nesses Microsoft will end support for Win-
dows Server 2003 on July 14 2015
This means that security patches and up-
dates will no longer
be available after
this period resulting
in a less stable and
less secure techno-
logical infrastructure
if no action is taken
However the good news is that a variety of
easy-to-integrate options are available for
those ready to upgrade including Microsoft
Azure the companyrsquos cloud platform
Cloud solutions such as Azure are designed
to provide small and midsize businesses
with the ability to scale up or down to take
advantage of opportunities or cut costs all
based on their needs
Numerous Benefits
Many small and midsize businesses report
that moving to a cloud platform like Azure
provides a range of benefitsmdashincluding
increased backup capacity enhanced disas-
ter recovery capabilities consistent compli-
ance with regulatory demands and access to
the most modern applications These bene-
fits can help small and midsize businesses
move faster
reduce costs
and ulti-
mately be
more produc-
tive
bull Backup Todayrsquos businesses generate
more data than ever before The cloud of-
fers reliable and economical backup for
data for businesses of any size and it even
automatically replicates data to help guard
against unexpected hardware failures
bull Disaster recovery Backup is a great so-
lution to protect your business from data
deletion and corruptionmdashbut it isnrsquot the
only important factor when it comes to data
Disaster recovery with Azure means your
companyrsquos data and applications will be
replicated in the cloud and accessible at any
time should anything happen to your physi-
cal location
bull Compliance With data security comes
legal and regulatory requirements With
cloud platforms like Azure your security
software will be continually updated mak-
ing it easy for your business to ensure it
remains compliant with unique industry
requirements
bull Modern applications The cloud pro-
vides the infrastructure platform and cus-
tom-made solutions in one place rather
than having to cobble solutions together
piece by piece This helps make it possible
for small or mid-size companies to spend
less time troubleshooting IT issues and
more time on activities that will drive the
business forward
Now is the time to plan your transitionmdash
and Microsoft is here to help For more
information please visit
wwwmicrosoftcomen-usserver-cloud
productswindows-server-2003 To find a
Microsoft partner in your area to assist in
your cloud transition visit
wwwpinpointmicrosoftcom
By embracing more modern up-to-date
technologies small and midsize business-
es are able to innovate in a way that al-
lows them to outpace the competition
WBC OHIO Announcement DreamBuilder
The Womens Business Center is now offering an online interactive Business Plan
DreamBuilder is a unique multi-leveled business skills training program created to help women build their dream of starting or growing their own business The 12 courses teach the basics of starting and growing a business including topics such
Rewards and Challenges of Being an Entrepreneur
Developing Your Business Idea
Who is Your Customer
Who is Your Competitor
Marketing Strategy
The significance of Branding
Pricing and so much more Upon completion you will have an edita-ble business plan Through our online tool you will become a part of the WBC DreamBuilder community You can communicate with other participants through discussion boards and messaging options In addition you will find various sample business forms and useful templates for your business Register at httpwwwdreambuilderorgwbcohio Contact us for further information (614) 732-0981
Empowering women entrepreneurs with the resources and tools to create strong sustainable business
20 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
REAL ESTATE TRENDS
HOME amp STYLE TRENDS
Five Quick Ways To Upgrade Your Home For Resale
(NAPSI)mdashWhether yoursquore considering
cashing in on your equity downsizing trad-
ing up moving for a change of scenery or
relocating for better prospects a few smart
investments and improvements can help
your home stand out from the competition
so you get top dol-
lar Even if yoursquore
not planning on
moving anytime
soon these strate-
gies can maximize
your homersquos value
and increase its
marketability
bull Sprucing up the
exterior If you
think yoursquoll have a
few years before
you move work on
your landscaping
now to give plants
time to mature
Look for easy-care
perennials such as hostas which multiply
on their own If you have less time you can
still achieve a quick makeover by power
washing paths and siding painting or up-
grading your front door and keeping the
lawn watered and weeded
bull Removing eyesores inside Some minor
adjustments can help buyers recognize
whatrsquos great about your home Swap out-
dated fixtures remove wallpaper and give
everything a deep clean Replacements
donrsquot have to be top of the line they just
need to eliminate hang-ups for potential
buyers
bull Improving the kitchenmdashto a point You
probably wonrsquot recoup the cost of a full
kitchen renovation but smaller projects such
as upgrading appliances and painting or
refinishing cabinets can modernize the
space
bull Refreshing rooms with neutral paint This is a time-honored tip for a reason
While seeing your favorite bold hues on the
walls makes you happy potential buyers
may not agree A fresh coat of neutral paint
can help them envision their own belong-
ings in the space
bull Focusing on energy efficiency The right
energy-smart upgrades can assure buyers
theyrsquore seeing an efficient home where util-
ity bills can be minimized Adding insula-
tion to the attic and walls can make a dra-
matic improvement in many homes Con-
sider the windows as well Adding a heat-
rejecting window film such as 3M Sun
Control Window Film can reduce cooling
costs and typically does not change the win-
dowsrsquo appearance Since the window film
can reject up to 99 percent of UV rays it
can protect the investment you made in
your hardwood floors rugs window treat-
ments furniture and artwork
Learn More
For further facts visit www3Mcom
homeimprovement
(NAPSI)mdashThere could be good news for
many households The garage can be so
much more than a storage room where you
hide your kidrsquos soccer cleats lawn mower
and old yearbooks With these five tips you
can make it as organized functional and
aesthetically pleasing as any room in your
house
1 For many the garage is the pri-
mary entry and exit point to the
home but it can also serve as a
terrific storage space for emergen-
cy supplies Check to make sure
your home emergency kit is up to
codemdashreplace batteries in flash-
lights and replenish your canned
food and medical supplies You
may not need them every day of
the year but itrsquos better to be safe
than sorry Also ensure that you
have backup power sources availa-
ble in the event of an outagemdasha
home generator and backup battery for your
garage door opener are proven solutions
that will help maintain accessibility and
functionality for your family no matter the
circumstance
2 While reorganizing take some time to
check your garage door Test the alignment
by disconnecting the door from the opener
once itrsquos disconnected you should be able
to lift the door easily with one hand If the
door is stuck or difficult to lift you should
call an authorized dealer for an inspection
Also be mindfulmdashif your garage door
opener was installed prior to 1993 itrsquos
probably time to have it replaced as it may
not be equipped with the latest safety fea-
tures such as photo eyes
3 When cleaning the garage homeowners
tend to think of horizontal spacemdashclearing
out boxes on the floor moving gardening
equipment and power tools over to the
sidemdashbut freeing up vertical space can be
just as important Instead of piling contain-
ers on the floor think about installing wall
shelves to maximize space If you want to
clear up additional overhead for a larger
car a hanger for bikes or other large pieces
of sporting equipment consider replacing
your overhead garage door opener
4 Yoursquove organized and upgraded your
garage but yoursquore not done yetmdashyou need
to be sure your garage is a safe place for
friends family and pets Store flammable
propane tanks outdoors and invest in a 5- or
10-pound fire extinguisher in case of emer-
gencies Lock up any other dangerous
chemicals
5 A good cleaning ultimately helps in-
crease convenience and peace of mind and
that premise can extend beyond organiza-
tional tips
Creating a clean functional space will pro-
vide the peace of mind you want and de-
serve You can turn your home into an or-
ganized retreat and your garage into a func-
tional space-saving area you can enjoy year
after year
Spring Cleaning 101 Find Extra Funds and Freedom By Decluttering Your Garage
How a few quick touch-ups can create added value to your
home
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 21
TRENDY PALETTE
(NAPSI)mdashSo many people are grilling out-
doors year-roundmdasheven when temperatures
dip below freezingmdashthat Weber Grills the
company that launched the grilling revolu-
tion more than 60 years ago has released its
top tips for hearty grillers who simply
wonrsquot give up the distinctive flavors that
only an outdoor grill can deliver
ldquoMore than half of grill owners grill year-
roundmdashand 35 percent grill when the
temperature drops below freezingrdquo
said Kim Lefko Executive Vice Pres-
ident AMERICAS Weber-Stephen
Products LLC ldquoOur annual Weber
GrillWatch Survey reveals the top
reason people brave the cold is be-
cause they feel everything tastes better
grilled They also tell us itrsquos because
they see grilling as an adventure itrsquos
lsquome timersquo and itrsquos lsquofootball seasonrsquordquo
Whether grilling for one or two or to
add some flair to your next party be sure to
bundle up on your way to the grill and arm
yourself with these essential tips from We-
ber
bull Plan on adding five to 10 minutes to the
normal time it takes to preheat your grill in
the warmer months
bull Even when itrsquos cold outside never grill in
an enclosed space that can trap deadly car-
bon monoxide such as inside a garage or
under an overhang
bull If yoursquore lookinrsquo you ainrsquot cookinrsquo Resist
the urge to lift the lid Repeatedly opening
the grill will let precious heat escape ulti-
mately increasing your grilling time
bull Use a thermometer to measure the internal
temperature of foods for delicious results
every time
bull Have backup fuelmdashcharcoal and pro-
panemdashon hand in the winter as the grill will
typically require more fuel than during the
warmer months
bull Grill what you know Cold weather is the
time to stick with the tried-and-true recipes
you know by heart to maximize efficiency
at the grill
bull Position gas grills so the wind is perpen-
dicular to the gas flow and not blowing the
flame down the burner tubes
bull Keep your grill covered to protect it from
the elements
bull Snow gloves are not barbecue gloves
Make sure you have on heat-resistant
gloves when operating your grill
For additional cold weather grilling tips
visit wwwwebercomweber-nationblog
how-to-grill-in-the-winter
Essential Tips For Year-Round Grilling
888-885-5552 inforbantrendsetterscom
URBAN TRENDSETTERS INTRODUCES
NEW APPS FOR RESTAURANTS amp MORE
22 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
HEALTH AND WELLNESS
by Bruce Johnson
heart attack survivor and news reporter-
anchor
(NAPSM)mdashldquoForty-two-year-old black
male probable heart attackrdquo To this day
the paramedicsrsquo words as they rushed me to
a Washington DC hospital ring in my
ears
It began as a normal Thursday cover-
ing news as a street reporter in the
toughest part of our nationrsquos capital
When the severe pain in my chest
began I tore open the top buttons of
my dress shirt and loosened my tie to
no avail After a few failed attempts
to shake off the pain I was rushed by
ambulance to the local hospital
As I was rolled into the emergency
room my shirt was cut off an IV
needle was stuck in my arm and
monitoring leads were stuck to my
chest I was given medication to dis-
solve any blood clots and restart
blood flow to my heart An electrocardio-
gram showed that I had had a type of heart
attack called ldquothe widow makerrdquo An artery
was abruptly and completely blocked Fifty
percent of patients who have this type of
heart attack die before they get to the hospi-
tal
My cardiologist was concerned I was
young to be having a heart attack and was
outwardly in good health
Two years before my heart attack with a lot
of help I had quit smoking and eliminated
all alcoholic drinks However my job as a
reporter for a top news station was inherent-
ly stressful I often grabbed fast food as I
tried to balance professional responsibilities
with family time It had all caught up with
me
Later that night my chest pain came back
and I was flown to another hospital where
an emergency angioplasty was performed to
widen the obstructed artery
I was in intensive care for several days be-
fore starting inpatient cardiac rehab Within
2 weeks I was walking and ready to go
home I continued my supervised cardiac
rehab as an outpatient for another 6 weeks
Determined to learn why I had my heart
attack and what I could do to prevent anoth-
er one I relied on what I did best research
and investigation I asked my family about
our history of cardiovascular disease I read
articles and listened intently when the nurs-
es and doctors explained about my blood
pressure pulse weight and medications I
worked with a nutritionist who told me that
if I ate mostly fresh fruits and vegetables
broiled fish and chicken and lower-fat
foods I could occasionally enjoy spare ribs
at family get-togethers
I had always been athletic before my heart
attack but I knew I needed an activity that
Hey Man Itrsquos Time We Have A Heart-to-Heart
Continued on Page 23
Bruce at work amp play
after surviving heart
attack
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 23
DIET FREE LIFE PROUD SPONSORS OF THE NEW UTS
FITS amp TRENDY MAGAZINE gave me control of my heart speed I start-
ed by running on a treadmill and then
moved my runs outside I listened to my
body but wasnrsquot afraid to push myself
I saw my doctors regularly to make sure
my heart was functioning at its best My
health care team was stunned by my recov-
ery often calling me a miracle which felt
great But not as good as knowing I was
living healthy tracking and controlling my
blood pressure and taking care of myself
Despite my progress I needed to prove to
myself that I was healthy Since running
had be come my passion I entered the
Marine Corps Marathon With clearance
from my doctor on October 22 2000mdash
eight years after my heart attackmdashI ran
262 miles When I crossed the finish line
I knew my heart attack hadnrsquot defeated or
defined me
I know I was spared My story could have
turned out differently and I am grateful for
this gift of life But do you know what
This could be you Heart disease remains
the leading cause of death in America
If you learn anything from my story I
hope itrsquos that YOU have to take care of
yourself and your heart No one else can
do it for you During American Heart
Month and all through the year make
your heart a priority Know your blood
pressure and keep it in control Donrsquot
smoke Eat less fatty salty and greasy
food and more fruits and vegetables Make
an appointment with your doctor Free
resources and information are available
from Million Hearts at
http1usagov1AU65x6 Take it from
me taking action today could save your
life tomorrow
HeartmdashContinued From Page 22
24 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
BEAUTY AND FASHION TRENDS
Inspiring Beauty 50 Years of Ebony Fashion Fair
The first-ever exhibition on the Ebony
Fashion Fair Inspiring Beauty explores the
50-year history of the charity fashion spec-
tacle that redefined the concepts of beauty
style and empowerment for African Ameri-
cans by examining the history of the show
and its director and producer Eunice W
Johnson
Inspiring Beauty showcases nearly 100 ob-
jects including ensembles and accessories
displayed on fully stylized mannequins to
recreate the runway experience as well as
archival photographs video and Johnsonrsquos
personal effects to tell the full story of these
unparalleled events At the center of this
dynamic show are the stunning gowns
feathered coats and statement designs seen
in the 40 garments selected from a collec-
tion of thousands Johnson amassed in five
decades
Works by designers including Stephen
Burrows Christian Dior Christian La-
croix Bob Mackie Missoni Jean Patou and Sarli illustrate themes of vision inno-
vation and power as exemplified by John-
sonrsquos entrepreneurial spirit flair for fash-
ion and philanthropic goals as co-founder
of Johnson Publishing Company publisher
of Ebony and Jet magazines
Exhibition highlights include garments
from fashion greats such as Valentino
Pierre Cardin and Alexander McQueen
for Givenchy before they reached world-
renowned status An Yves Saint Laurent
lsquoPicassorsquo cocktail dress Nina Ricci even-
ing ensemble of a shirred jumpsuit and ruf-
fle coat Karl Lagerfeld for Chloeacute beaded
gown Vivienne Westwood animal print
evening gown and Emanuel Ungaro two
piece bridal gown are examples of the spec-
tacular trends of fashion and attitude of
style
Developed by the Chicago History Museum
in cooperation with Johnson Publishing
Company Inspiring Beauty offers an un-
precedented multisensory experience to
visitors who have never attended an Ebony
Fashion Fair as well as reconnects those
who experienced it first-hand
TOUR SCHEDULE Museum of Design Atlanta GA
October 18 2014 ndash January 4 2015
Milwaukee Art Museum WI
February 5 2015 ndash May 3 2015
Minnesota History Center St Paul MN
May 22 2015 ndash August 16 2015
Charles H Wright Museum of African
American HIstory Detroit MI
September 18 2015 ndash January 3 2016
Memorial Art Gallery of the University
of Rochester NY
January 30 2016 ndash April 24 2016
Bellevue Arts Museum WA
May 20 2016 ndash August 12 2016
The George Washington University Mu-
seum and The Textile Museum Wash-
ington DC February 10 2017 ndash June 4 2017
Eunice Johnson at work 1970 Photo
courtesy of Johnson Publishing Compa-
Eunice Johnson with designer Yves
Saint Laurent 1972 Photo courtesy of
Johnson Publishing Company LLC
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 25
ldquoMaking pretty faces is my specialty
Sara King
Professional Makeup Artist
614-900-1033 wwwstyleseatcomsarakingbeauty
Special
Events
Free-Lance
Make-Up Parties
BEAUTY amp FASHION TRENDS
Available at DrsquoAndrearsquos Hair Studio
DrsquoAndrea Brown Master Designer
2151 E Dublin Granville Road Suite F
Columbus OH 43229 P 614-636-2298
5 STAR HAIR MAYVEENCOM
Natural Straight
Deep Wave
Curly Wave
Loose Wave
FREE BUSINESS OPPORTUNITY
CALL TODAY
If yoursquore like me yoursquove got a random col-
lection of carrier and essential oils some-
where in your beauty arsenal If yoursquore like
me said random collection of essential and
carrier oils is mostly just sitting there col-
lecting dust and taking up space on your
shelves Many of us aspire to be gung-ho
DIY mixtresses in our down time but life
doesnrsquot always have that in store for us In
fact sometimes we buy products we donrsquot
need and make aspirational plans that wersquore
going to learn how to use them That
doesnrsquot always happen Irsquom here to help
you sift through the clutter
First things first ndash let me introduce you to a
recipe book you should check out ndash Natural
Beauty Alchemy Make Your Own Organic
Cleansers Creams Shampoos Serums
Balms and More Itrsquos written by fabulously
named licensed pharmacist and expert
healthcare professional Fifi M Maacaron
and features more than 100 easy to follow
recipes for skin and body IMO itrsquos pret-
ty light on hair recipes but it offers helpful
and simple recipes for bellas who want to
make their own toner or serum or even per-
fumes from essential oils With permission
from the publisher I got access to a few
exclusive recipes ndash you gotta get the book
for the rest I specifically requested the
breakdown for the ldquo3-in-1 Lazy Blendrdquo ndash
you KNOW I love a good multi-use prod-
uct A DIY multi-use product SOLD
Herersquos the breakdown courtesy of The
Countryman Press
3-in-1 Lazy Blend ndash Makeup Remov-
er Toner amp Night Oil
What could be better than a makeup remov-
er that is also a toner and an anti-aging
night oil all in one bottle This formula
softens the skin and nourishes it While the
composition of jojoba oil is very close to
that of the skinrsquos own lipids and it doesnrsquot
clog pores wheat germ oil is rich in vita-
mins and minerals that prevent aging
Chamomile tea and rose water are extreme-
ly skin friendly and help alongside glycer-
in balance moisture levels Keep this oil-
water mix handy especially when you have
little time and energy left at the end of the
day
INGREDIENTS 2 ounces (60 ml) rose water
1 tablespoon almond oil
1 tablespoon jojoba oil
1 tablespoon wheat germ
1 ounce (30 ml) chamomile tea (at room
temperature)
1 teaspoon glycerin
5 drops vitamin E oil
Note You can substitute witch hazel for
rose water in case of oily skin
INSTRUCTIONS 1 Mix the above ingredients adding one at
a time Shake well and then transfer to a
spray bottle
2 Shake vigorously to disperse oil droplets
before spraying onto a cotton disc or ball
Wipe the face and neck repeating if neces-
sary to remove makeup completely
3 You do not need to rinse or follow with a
toner or night oil because this formula does
it all
4 Store the bottle in a cool place away from
sunlight and heat
Try This DIY Beauty Recipe ndash the 3-in-1 Makeup Remover Toner amp Night Oil
By Patrice Grell Yursik
Founder Afrobellacom
26 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
ARTS AND ENTERTAINMENT
NEW YORK NY and UNIVERSAL CITY Calif ndash The biggest names in en-tertainment will bring the music of the iHeartRadio app to life on Sunday March 29 for the second edition of the iHeartRadio Music Awards hosted by Oscar and Grammy award winning actor and musician Jamie Foxx The event will air live on NBC from 8-11 pm ETPT from the historic Shrine Auditorium in Los Angeles and will be broadcast sim-ultaneously on iHeartMedia stations na-tionwide and across the iHeartRadio
digital music platform
The three hour telecast will truly reflect Americarsquos favorite music and will show-case the yearrsquos most popular artists and songs determined by the iHeartRadio Chart and fan voting through iHeartRa-dio stations nationwide The evening will include performances by Rihanna Iggy Azalea Sam Smith Madonna Ja-son Aldean Jamie Foxx Meghan Trai-nor Jason Derulo Jennifer Hudson Kelly Clarkson Snoop Dogg Nate Ruess Alesso and Florida Georgia Line
along with appearances from Taylor Swift and more This yearrsquos iHeartRa-dio Music Awards will also feature un-
expected collaborations from some of
the top names in music
ldquoThis is the night we celebrate the big-gest songs and artists we played for fans on our iHeartRadio stations across America and on the iHeartRadio app over the past year along with a look at whats coming in 2015rdquo said John Sykes President of Entertainment En-terprises for iHeartMedia Inc ldquoAnd who better to host than both a Grammy win-ning musician and Oscar winning per-former Jamie Foxx This is going to be an amazing star packed Sunday night of
music on NBC
ldquoIrsquom so excited that Jamie Foxx is taking the reins at this yearrsquos iHeart awards He is the perfect choice to lead this extraordinary night of music and celebrity artists said Paul Telegdy President Alternative and Late Night
Programming NBC Entertainment
2014 was such an incredible year for so many artists across different genres so
its great to see them get the recognition they deserve said Tom Poleman Pres-ident of National Programming Platforms for iHeartMedia Whether theyre new to the scene or industry veterans each artists journey is exciting to follow from their first radio spin to their first
iHeartRadio Music Award nomination
The iHeartRadio Music Awards is the night in music where the indus-tryrsquos top artists get to shine in a relaxed and fun atmosphere and celebrate their own achievements as well as those of their peersrdquo said Ian Stewart President of Done +
Dusted Inc
Category finalists for the iHeartRa-dio Music Awards were announced on February 4 with 2014 iHeartRa-dio Innovator Award winner Pharrell Williams making a special appear-ance on NBCrsquos TODAY show to
reveal this yearrsquos Artist of the Year nomi-nees Social voting through iHeartRadio stations nationwide for the Best Lyrics Best Fan Army and Renegade catego-ries will run through Friday March 20 Category finalists (by alphabetical order) are
JAMIE FOXX TO HOST IHEARTRADIO MUSIC AWARDS LIVE ON NBC Sunday March 29 (8-11 PM ETPT)
Rihanna Iggy Azalea Sam Smith Taylor Swift Madonna Jason Aldean Jamie Foxx Meghan Trainor Jason Derulo Jennifer Hud-son Kelly Clarkson Snoop Dogg Nate Ruess Alesso and Florida Georgia Line
Continued on Page 27
Jamie Foxx
Rihanna
Snoop Dogg
Jennifer Hudson
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 27
EVENTS
The Urban Trendsetters List of 2015 Media Sponsorship is GROWING NATIONALLY amp FAST
Events Include but NOT limited to
Whorsquos Who Publishing Book Unveiling Receptions for Atlanta GA other city announcements soon
The African American Male Wellness Walk Atlanta Detroit Washington DC Niagara Falls
2015 Champions of Diversity and Career town Network Career Fair-Columbus OH and Atlanta GA
The African American Film Festival-New York City
FOR MORE INFORMATION ON ADVERTISING SPONSORSHIP OR VENDOR OPPORTUNITIES LOG ONTO WWWURBANTRENDSETTERSCOM EVENTS
CALL Mykayla Bryant or Sharon S Gordon at 888-885-5552
EMAIL mykaylaurbantrendsetterescom or Sharonurbantrendsetterscom
Artist of the Year
Ariana Grande
Iggy Azalea
Luke Bryan
Sam Smith
Taylor Swift Song of the Year
All About That Bass - Meghan Trainor
All of Me - John Legend
Happy - Pharrell Williams
Shake It Off - Taylor Swift
Stay With Me - Sam Smith Best Collaboration
Bang Bang - Jessie J + Ariana Grande + Nicki Minaj
Dark Horse - Katy Perry featuring Juicy J
Fancy - Iggy Azalea featuring Charli XCX
Problem - Ariana Grande featuring Iggy Azalea
Talk Dirty - Jason Derulo featuring 2 Chainz
Best New Artist
Bastille
Cole Swindell
Iggy Azalea
Meghan Trainor
Sam Smith Country Song of the Year
Bartender - Lady Antebellum
Burnin It Down - Jason Aldean
Dirt - Florida Georgia Line
Give Me Back My Hometown - Eric Church
Play It Again - Luke Bryan Hip HopRampB Song of the Year
Dont Tell Em - Jeremih featuring YG
Drunk in Love - Beyonceacute featuring Jay Z
Flawless - Beyonceacute
Loyal - Chris Brown featuring Lil Wayne and Tyga
New Flame - Chris Brown featur-ing Usher and Rick Ross
Dance Song of the Year
Animals - Martin Garrix
Blame - Calvin Harris featuring John Newman
La La La - Naughty Boy featuring Sam Smith
Summer - Calvin Harris
Waves - Mr Probz
Alternative Rock Song of the Year
Come With Me Now - KONGOS
Do I Wanna Know - Arctic Mon-keys
Fever - The Black Keys
Something From Nothing - Foo Fighters
Take Me to Church - Hozier Best Lyrics
All of Me - John Legend
Blank Space - Taylor Swift
Counting Stars - OneRepublic
Habits (Stay High) - Tove Lo
Stay With Me - Sam Smith
Thinking Out Loud - Ed Sheeran
Best Fan Army
5SOSFAM - 5 Seconds of Summer
Arianators - Ariana Grande
Bey Hive - Beyonceacute
Team Breezy - Chris Brown
Sheerios - Ed Sheeran
Church Choir - Eric Church
Directioners - One Direction
Selenators - Selena Gomez
Mendes Army - Shawn Mendes
Swifties - Taylor Swift Renegade Award presented by the All New 2015 Jeep Renegade
Brantley Gilbert
Charli XCX
Hozier
Iggy Azalea
Meghan Trainor
This year the iHeartRadio Music Awards is partnering with the Jeep brand to pre-sent the first-ever ldquoRenegade Awardrdquo The ldquoRenegade Awardrdquo celebrates emerging standout artists who have bro-ken boundaries while staying true to themselves These artists defy conven-tion to create new musical lanes that are distinctly their own They are authentic and passionate with the talent to stretch the limits and do something extraordi-
nary
The iHeartRadio Music Awards will be executive produced by John Sykes Tom Poleman and Liz Kelly of iHeartMedia along with Ian Stewart and Hamish Hamilton of Done and Dusted Inc who will also produce the show for NBC Stu-
dios Hamilton will also direct
Proud partners of this yearrsquos events in-clude the All New 2015 Jeep Renegade
and Taco Bellreg
For breaking news and exclusive iHeartRadio Music Awards content visit iHeartRadiocomawards or follow the social buzz on Twitter Facebook Insta-
gram and Google +
IHeart - Continued From Page 25
ARTS AND ENTERTAINMENT
28 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
TRAVEL TRENDS
FOR VENDOR AND SPONSORSHIP INFORMATION CONTACT SHARON S GORDON 888-885-5552
(NAPSI)mdashFor those looking to take an
upscale road trip but who want to get the
most for their money there are several tips
and tricks to keep in mind when planning a
getaway
Time Your Trip-If your dates are flexible
try traveling to your selected destination
during its off-season Hotels often drop
their rates to attract business when crowds
thin out and you can score a great deal
while avoiding a tourist rush Try a moun-
tain destination before ski season is in full
swing or a famous site such as the Grand
Canyon on a weekday during the school
year
Take Advantage of Luxury Partnerships-
Luxury brands often partner to provide their
customers with added value To take your
road trip up a notch from the moment you
pull out of your driveway a special edition
Crafted Line of vehicles from Lexus comes
equipped with a beautiful two-piece set of
tailor-made Tumi luggage The Lexus
Crafted Line features an Ultra White exteri-
or with Obsidian door handles side mirrors
and grille Eye-catching seats contrast
stitching headrests and door panels are
either two-tone BlackScarlet or Black
Cabernet Models include IS 250 F SPORT
LS 460 F SPORT and GS 350 F SPORT in
RWD and AWD RX 350 AWD F SPORT
and ES 350
The limited edition Tumi duffel bag set was
specifically designed to match the vehicles
for grille-to-trunk coordination Lexus own-
ers can find additional pieces of this origi-
nal luggage set and other exclusive offers at
LexusDriverscom A Meguiarrsquos New Car
Care Kit is also included as another extra
bonus for Crafted Line owners
Search for Package Deals-Regardless of
when you travel try to look for a hotel of-
fering a package deal to capitalize on your
travel investment Many upscale hotels of-
fer credit toward their on-site restaurants
bars or spas when you book in advance
online Hotels in areas such as Napa Valley
or other wine country destinations may
partner with nearby wineries to offer its
guests exclusive deals on tastings and tours
For example The Allison Inn amp Spa in Or-
egonrsquos Willamette Valley offers Lexus
owners the chance to sample three distinc-
tive local wines and receive a complimen-
tary bottle of their favorite The resort also
has an on-site fleet of Lexus vehicles avail-
able for guests to drive eliminating the
need for a rental car
Take the Scenic Route-The great thing
about road trips is that you can skip the
crowded expensive attractions and enjoy
the view from the comfort of your car seat
And all passengers will be happy to spend
more time taking in free scenic sites along
the way Take advantage of natural wonders
and roadside attractionsmdashsuch as New
Yorkrsquos scenic Finger Lakes region or
kitschy Route 66 sitesmdashwhenever possible
With these tips and tricks and a little ad-
vance planning yoursquoll save time and money
while elevating your road trip Find out
more at wwwLexuscomcraftedline
Elevate Your Next Road Trip By Seeking Out Added Value
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 29
AUTO TRENDS
When The Check Engine Light Is On Donrsquot Ignore It
Donrsquot take this lightly One of the most
vital signals of an improperly functioning
vehicle is the check engine light and when
illuminated it alerts the driver to a variety
of existing potential problems Neverthe-
less vehicle checkups
during car care events
throughout the country
reveal that the check en-
gine light is on in nearly
one out of 10 vehicles
Some common malfunc-
tions that can cause the
check engine light to illu-
minate include a faulty
oxygen sensor mass air-
flow sensor or spark
plugs and wires If the light flashes the
condition is more critical and must be
checked immediately to prevent severe
damage which may include catalytic con-
verter damage
ldquoWhen the check engine light comes on it
means that a vehicle system such as the
ignition fuel injection or emission control
is not operating properly even if the vehicle
appears to be running normallyrdquo explained
Rich White executive director Car Care
Council the source for the ldquoBe Car Care
Awarerdquo campaign promoting regular vehi-
cle care maintenance and repair
ldquoA glowing check engine light doesnrsquot
mean you have to immediately pull the car
to the side of the road but it does mean you
should get the car checked out as soon as
possible Ignoring the warning light could
result in costly repairs At the very least the
light could alert you to an engine problem
that is negatively impacting fuel economyrdquo
he added
When scheduling service make sure the
automotive shop that examines your vehicle
has professional technicians who are trained
and certified in OBDII diagnosis and repair
The technician will connect your vehiclersquos
computer system to a diagnostic scan tool
which will indicate why the light was acti-
vated
At the same time the technician can ana-
lyze idle speed throttle response engine
temperature fuel system pressure manifold
vacuum exhaust emission levels and many
other key indicators Once the problem is
fixed the carrsquos computer is reset to initiate
its release process The technician should
then be able to tell you what needs to be
done and discuss potential warranty cover-
age and further testing if necessary
For a free ldquoCar Care Guiderdquo or for further
information visit wwwcarcareorg
Donrsquot be in the dark
about your enginersquos
problem when the check
30 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
Christa Payne Area Manager 614-778-1958
christapayneaolcom Undercoverwearcomchristapayne
Call me to book your Special Girls Night Party
Business Opportunity
Changing Womenrsquos Lives
REGISTER YOUR BUSINESS IN OUR ONLINE BUSINESS DIRECTORY FREE AT WWWURBANTRENDSETTERSCOM UTS BIZ LIST
ARE YOU A TRENDSETTERS
Urban Trendsetters wants to spotlight you and your busi-
ness
Send your us your photo and brief introduction to Sha-
ronurbantrendsetterscom Subject Business Spotlight
SELL YOUR STUFF
UTS Classifieds
All print classified ad will get
FREE placement online
One Week $25 Two Weeks $40 One Month $75 Includes 1 photo up to 500 characters
Call Urban Trendsetters
Today
Your ad could be here for as low as
a $150 investment
Call Urban Trendsetters Today
888-885-5552
Urban Trendsetters Business Directory
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 31
FINANCIAL ADVISOR
Registered Investment Advisory Firm is
currently expanding throughout
Ohio We are in search of Independ-
ent Investment Advisor Representatives
Must be self-motivated professional and
willing to take direction If you have a
financial or insurance back round we
encourage your response We work with
Globally Recognized Money Manag-
ers Strong Ethics and complete transpar-
ency with clients relationships is essen-
tial Please contact Hardiman Invest-
ment Management Inc 614-209-
9748 or submit a resume via e-mail to
FREELANCE WRITERS
Do you love to write Urban
Trendsetters is growing and we
are looking for writers
If you are good writer love con-
necting with people and enjoy relay-
ing empowering information UTS is
the place for you Contact Sharon S
Gordon at 888-885-5552 for more
information or send email to in-
fourbantrendsetterscom
CLASSIFIEDS UTS Online Classifieds The Urban Trendsetters allow our customers the opportunity to submit their classified ads and pay online You may add photos videos and links to your classified ads You may also choose to upload current display ad As with our coupons our classified ads are available in print online via e-blast in our weekly top classified blast as well as front page top classified listing feature on our website
MEDIA SALES
Earn Extra Income for the Holidays
Urban Trendsetters wants to increase your
sales staff We offer a variety of media ser-
vices and we serve many different industries
If you are a professional individual seeking
unlimited income potential give us a call to-
day at 888-885-5552 or email
salesurbantrendsetterscom NO EXPERIENCE NECESSARY
Have you tried that crazy wrap thing
We NEED Distributors NOW The It Works Ultimate Body applicator is a first to market product like NOTHING you have ever seen before The Ultimate Body
Applicator is a all natural non woven cloth that is site specific ANYWHERE you place is its going to TONE TIGHTEN and FIRM in
as little as 45 minutes Reduces the appearance of cellulite and varicose veins No its not water weight loss No it wont come back over
night and YES IT WORKS Donrsquot believe Try if for YOURSELF Call Mykayla Bryant Diamond Director at 937-532-8295
UTS FREE CARD
Ever wondered how your business could
profit from a Pre-Paid Card and the PPC
industry Contact UTS Free today at
614-526-8871 or email
utsfreecardgmailcom
Urban Trendsetters and Career Town Network Host STEM
Virtual Career Fairs
The purpose of this conference is to follow the governments lead in its STEM or Educate to Innovate model Our 4 goals are
1 Bring more awareness and emphasize the importance of in our educa-
tion system and encourage students to pursue degrees and careers in
STEM
2 Create more teachers and educators in the STEM areas
3 Create more diversity and careers in STEM for women and minorities
4 Create and develop relationships between corporations colleges uni-
versities and educators that will provide more positions of internships for
For Registration Vendor and Sponsorship Opportunities and Information
Call 888-885-5552 Email
Sharonurbantrendsetterscom wwwurbantrendsetterscom
Register for Your FREE Career Town Account
March- Celebrating Women of Diversity
AprilmdashHealthcare May-Internship amp Summer Opportunities HBCU
This series of career fairs will allow recruiters and job seekers to interact
one on one from the comfort of office and home Each week is dedicated
Logistics amp Warehouse Professional Healthcare and STEM
Classified Ads
$25 amp up
Your Ad
Could Be
HERE
32 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
Urban Trendsetters is YOUR NEW Online Marketing Department
SECURE YOUR ACCOUNTS TODAY Urban Trendsetters Brand Establisher amp Booster
Call 888-885-5552 for a FREE Consultation
The next most important things to secure for your brand after acquiring your domain name are the account names and profiles
on social media blogs and local directories
We all know that it is optimal to have a domain name that exactly matches your brand name or business name The same is true for
your account names as well as the URLs of your profiles on social media blogs and directories Your accounts on Web
properties are part of your brand presence and so securing your accounts
Establishing your accounts with optimal branding is of great
importance
ALL FOR $799
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 9
(
SPORTS
DOWN HOME NEWS
NHL On the day of the NHLrsquos trading
deadline Mon Mar 2 the Blue Jackets
acquired C William Karlsson LF Rene
Bourque (photo) and a second round pick
in the lsquo15 NHL Draft from the Ducks in
exchange for DM James Wisniewski and
a lsquo15 third round pick previously acquired
from the Red Wings Karlsson and Bour-
que are both ex-pected to join the Spring-
field Fal-cons the Blue Jacketsrsquo AHL af-
filiate The Blue Jackets also acquired DM
Justin Falk who will play for the team
and a fifth round pick in the lsquo15 NHL
Draft from the Wild in exchange for DM
Jordan Leopold
FOR THE RECORD NBA Mavsrsquo Monta Ellis (photo) led all
with 19 pts in its 104-87 loss to the Hawks
The Mavs made 5-of-31 3-pt FGs 161
Since the NBA first adopted the 3-pt FG in
the lsquo79-lsquo80 season that tied the fifth lowest
3-pt percentage in a game for a team that
took at least 30 3-pt FGs The Mavs hold
the lowest such percentage on this list mak-
ing 4-of-31 3-pt FGs (129) earlier this
season vs the Knicks Despite that the
Mavs won that game in OT led by Dirk
Nowitzkirsquos 30 pts He also made 1-of-8 3-
pt FGs (125)
HBCU NEWS
SPORTS South Carolina St could lose its
menrsquos basketball womenrsquos softball and
womenrsquos soccer programs (the latter two
being non-revenue making) under a budget
plan presented by embattled president
Thomas Elzey (photo) who is on paid ad-
ministrative leave while state lawmakers
tackle the HBCUrsquos financial
crisis The cost-saving plan
also calls for SCSU to add
womenrsquos golf and womenrsquos
bowling (two sports less cost-
ly to run) and possibly leave
the MEAC in the hopes of
easing the athletic deptrsquos
$465K budget shortfall it fac-
es in lsquo15-lsquo16 SCSU has been
a MEAC member since lsquo70
but Elzeyrsquos plan did not say
which conference the HBCU
might join The plan came about a month
after a State House budget panel voted to
suspend school operations for two yrs
FRANKLY SPEAKING
MCB When asked if he knows of sexual
assault allegations against Rasheed Sulai-
mon though no official complaints were
filed with the Office of Student Conduct or
any law enforcement agency and if handled
Sulaimonrsquos dismissal appropriately Duke
coach Mike Krzyzewski said ldquoI donrsquot
have any comment about thatrdquo Sulai-
mon was dismissed from the team for
failing to ldquoconsistently live up to the
standards required to be a member of
our programrdquo said Krzyzewski in a
press release
NBA Anthony Mason (Pictured) died
at age 48 due to heart failure After
playing at Tennessee St Mason played
13 yrs in the NBA with the NJ Nets
Nuggets Knicks Clt Hornets Bucks
and Heat During his NBA career he
booked 108 ppg and 83 rpg while log-
ging 2963 assists He was also the NBA
Sixth Man of the Year in lsquo95 before lead-
ing the NBA in minutes played over the
next two seasons In lsquo97 he earned All-
NBA (3rd team) and NBA All-Defensive
Team (2nd team) He was also selected to
the lsquo01 NBA All-Star Game Mason also
played in Turkey Venezuela the CBA and
the USBL hellip MLB US Army WWII
veteran Henry ldquoHankrdquo Peters died of com-
plications from a stroke at aged 90 He was
a MLB executive for the St Louis Browns
KC Athletics (lsquo65-lsquo71) and Indians (lsquo87-
lsquo91) president of the National Association
of Professional Baseball Leagues the um-
brella group that governs MiLB (lsquo72-lsquo75)
and president and general manager of the
Orioles (lsquo75-lsquo87) hellip Stuart ldquoSturdquo Miller
a P for the Cardinals (lsquo52-lsquo54 lsquo56) Philies
(lsquo56) Giants (lsquo57-lsquo62) Orioles (lsquo63-lsquo67)
and Braves (lsquo68) died at age 87 from an
undisclosed cause hellip USOC At age 96
Maria Cerra died from an undisclosed
cause She was an American fencer who
competed in the womenrsquos individual foil
event at the lsquo48 Summer Olympics hellip
NHL Dan Held a C drafted in lsquo80 by the
Flyers but played for AHLrsquos Mariners (lsquo80
-lsquo82) and most of his career in Germany
until lsquo00 died at age 53 from an undis-
closed cause
By Oscar Haywood
Call 888-885-5552 FOR MORE INFO
10 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
RELATIONSHIPS
9 Reasons You Should Read This Book And Help Change The Conversation About What Healthy Love Is
The new book Loving In The Grown Zone
A No-Nonsense Guide to Making Healthy
Decisions in the Quest for Loving Roman-
tic Relationships of Honor Esteem and
Respect (Balboa Press) has been available
for a few months now and even before any
formal promotional effort the response has
been all but overwhelming with incredible
social media buzz and great reviews at Am-
azoncom and other online booksellers
Now that our official promotional campaign
has begun including appearances on televi-
sion and nationally syndicated radio as well
as our Loving In The Grown Zone Book
Blog Tour we are on a mission to make
Loving In The Grown Zone a national best-
seller This goal is not just about selling
books but our mission to champion what
our society (and especially our children and
young people) desperately needs fewer
dysfunctional broken and destructive rela-
tionships and more loving sustainable rela-
tionships of honor esteem and respect
However we cannot succeed in this mis-
sion without you In fact our primary rea-
son for writing our book and for launching
our GrownZonecom personal growth initi-
ative is to convince as many people as pos-
sible to not only support the Grown Zone
but to join our campaign for ldquoMore Self-
Love Better Decisions and Healthy Rela-
tionshipsrdquo You need to read and share our
book Loving In the Grown Zone Following
are just nine of the top reasons why we be-
lieve yoursquoll agree
1 You want to take a stand for healthy
love Infidelity Violence Disrespect
Abuse Possessiveness Exploitation Reck-
less procreation These and so many un-
loving acts are tolerated and committed in
the name of love As a result love needs
both a defense attorney and an image con-
sultant In fact no other virtue is more
falsely accused Read and share Loving In
The Grown Zone if you want to defend and
stand up for the truth about love
2 You want to prevent unhappy mar-
riages and high divorce rates How many
of us witness weddings and celebrate the
rings the hair the dress the music and the
food and drink at the receptionmdashbut cannot
honestly celebrate the marriage The fact
that half of all marriages end in divorce is
not evidence that the institution itself is
flawed but testament to the fact that a mar-
riage is only as resilient as the foundation it
is built on If you want to promote the self-
loving choices and healthy relationship
standards that prevent unsustainable mar-
riages and make good marriages last read
and share this book
3 You want to help love to reclaim its
true identity Love may be the ultimate and
original victim of identity theft with sex
money ego and self-indulgence among its
perpetrators thanks to popular culture
(including much of ldquorealityrdquo TV) movies
music peers and even preachers and par-
ents We founded Grown Zone and wrote
Loving In The Grown Zone to make the
case that true love is identified by its capac-
ity to bring honor esteem and respect to
people in relationships it is about joy
peace compassion forgiveness patience
affirmation restoration and safety Love is
always healthy and promotes personal
growth and self-love If it doesnrsquot it may be
many things but it is not love Read and
share our book if you agree
4 You are tired of dating and pursuing
relationships by trial and error Without
a commitment to personal growth and self-
love and reliable guidelines for healthy
relationship choices people are left to gam-
ble with their bodies finances emotional
health and physical safety treating the
search for love like the lotterymdashwith simi-
larly horrible odds One in a million may
find healthy sustainable love this way the
rest will get the booby prizes including
fatherless sons daddyless daughters costly
divorces serial infidelity financial abuse
domestic violence and other commonly
accepted features of unhealthy relation-
ships Read and share this book if you want
to change this paradigm for yourself and
others
5 This is not a book-sales campaign Itrsquos
a mission We want to make this perfectly
clear The Grown Zone is not just a cute
branding platform Itrsquos not about getting
Instagram reposts or pandering for follow-
ers with clever memes We are not in a so-
cial media popularity contest We are tired
of stories that start out with ldquothey fell in
loverdquo and end with ldquoheshe cheated onbeat
onabusedkilled himherrdquo We reject the
notion that abuse disrespect and self-
destructive choices should be tolerated by
us as individuals or as a society as accepta-
ble consequences of pursuing and engaging
in romantic relationships If you stand with
us read and share our book 6 You truly want to believe in good
healthy love and you want to help others
to recognize what it is not Loversquos detrac-
tors are bold loud and vocal Yet too many
of us who truly believe in healthy love are
often silent Read and share Loving In The
Grown Zone as the first step in making your
voice heard If you believe in healthy love
step up stand up and speak up
7 You want better for your children than
what you experienced in relationships Many of us have never personally wit-
nessed a healthy relationship in our own
families and communities much less been
taught about how to go about securing one
for ourselves If you are divorced a witness
or victim (actually theyrsquore one and the
same) of partner violence or are currently in
an unhappy marriage you know what it
means to fear that your sons and daughters
are doomed to the same fate Read Loving
In The Grown Zone so yoursquoll know that you
can break the cycle share it to make sure
that you do
8 You are tired of relying on others to
love you and you are ready to commit to
self-love If you are tired of chasing love
and ready to attract it the key is learning to
faithfully and unconditionally give it to
yourself Read and share our book to learn
to become what you desiremdasha healthy per-
son who loves with honor esteem and re-
spectmdashand to attract those ready willing
and able to bring you the same
Alfred Edmond Jr and Zara Green Co-Author
are co-principals of A2Z Personal Growth Enter-
prises producer of The Grown Zone discussion
series which focuses on key themes popularized
via their respective social media platforms in-
cluding their GrownZone Twitter
By Zara D Green and Alfred Edmond Jr
Continued on Page 13
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 11
YOUNG amp TRENDY
Imagine being a young teenager and decid-
ing to participate in a serious march that
you hoped would shed light on the injustic-
es facing Black people in this country as
well as change the unjust laws that were in
place allowing those injustices to be perpet-
uated without consequence
That is what our current generation ndash the
Joshua Generation ndash is up against and that
is what many that have come before them
have had to endure
This year marks the 50th anniversary of an
event that was televised around the world
called ldquoBloody Sundayrdquo and that event be-
came one of the major catalysts behind the
passage of the 1965 Voting Rights Act that
strengthen the voting rights for Black peo-
ple in this country
Inspired by Martin Luther King Jr a young
Black man by the name of John Lewis
joined the burgeoning Civil Rights Move-
ment Lewis was a Freedom Rider spoke at
1963rsquos March on Washington and led the
demonstration now known as ldquoBloody Sun-
dayrdquo
ldquoBloody Sundayrdquo refers to the March 7
1965 civil rights march in Alabama that
was scheduled to go from Selma to the cap-
itol in Montgomery to protest the shooting
death of 26-year old Black activist Jimmy
Lee Jackson who was shot in the stomach
on February 18 1965 by
Alabama State Trooper
James Fowler while the
troopers were breaking up
a peaceful protest in Mari-
on Perry County
Lewis worked with other
Student Nonviolent Coor-
dinating Committee
(SNCC) and Southern
Christian Leadership Con-
ference (SCLC) activists to
assemble and lead over
600 marchers across the
Edmund Pettus Bridge on
the way to Montgomery
Lewis and the marchers
were violently assaulted and driven back by
numerous law enforcement officials after
they crossed the bridge Lewis who still
bears the visible scar on his forehead from
the blow he received from an Alabama
State Troopersrsquo nightstick along with the
other unarmed marchers were beaten and
gassed during the attack while media out-
lets were on hand to cover the event live
The footage of the vicious and heinous at-
tacks deeply shook the country and put nec-
essary pressure on then-President Lyndon
B Johnson to advocate for the passage of
the Voting Rights Act of 1965
Lewis became one of the thirteen original
Freedom Riders and was the youngest of
the ldquoBig Sixrdquo civil rights leaders and the
chairman of the SNCC from 1963 to 1966
some of the most tumultuous years of the
civil rights movement During his tenure
the SNCC opened Freedom Schools
launched the Mississippi Freedom Summer
and organized the voter registration efforts
that led to the pivotal Selma to Montgom-
ery marches As the chairmen of SNCC
Lewis wrote a speech in reaction to the Civ-
il Rights Bill of 1963 where he denounced
the bill because it didnrsquot protect African
Americans against police brutality nor did
the bill provide African Americans the right
to vote In that year Lewis helped plan the
historic March on Washington in August
1963 the occasion of Dr Kingrsquos celebrated
ldquoI Have a Dreamrdquo speech and at 23 was the
youngest speaker that day
It is that same spirit ndash that flows from Lew-
is the last living person who addressed the
1963 March on Washington ndash that has
seemingly found its way inside the hearts
and minds of a new generation of modern
day Civil Rights leaders in this country who
are fighting to shed light on critical issues
impacting the Black community ndash from
police brutality to economic disenfranchise-
ment to political and legal disparity
All across the country we are seeing a
number of young activists that have taken
up the mantle without fear or favor to
speak up and speak out about these issues
and are not backing down
Protesters have been gathering in various
cities to demand accountability in the legal
system following the grand jury decisions
concerning Michael Brown in Ferguson
Missouri Eric Garner in Staten Island New
York and Jordan Baker in Houston Texas
The majority of demonstrations we have
seen have been youth-led movements that
has gotten the attention of mainstream
America and has breathed life into a gener-
ation of young people who had not been as
politically engaged in matters concerning
injustice as they once had been
Young people who are students community
activists and members of grassroots organi-
zations have made it a point to not stop
demonstrating and to keep up the pressure
on key entities in order to have their mes-
sage heard They have implemented ex-
tremely unique activities and messaging in
order to keep their message fresh and to
capture the attention of America
Young people have staged something they
have labeled ldquoa die inrdquo ndash which is the act of
laying on the ground to represent the hours
that Brown lie dead in the street in Fergu-
son
Protesters have added to the traditional ldquoNo
Justice No Peacerdquo chants by incorporating
ldquoI Canrsquot Breatherdquo and ldquoBlack Lives Matterrdquo
messaging
All across the country protesters took to
streets of many of the busiest intersections
in their respective cities in order to get their
message out and stand in solidarity with the
families of Brown and Garner In addition
to the street-side protests many youth de-
monstrators held massive demonstrations
inside of many of the major shopping malls
across the country
Many grassroots activist groups such as the
Houston Justice Coalition held forums and
town hall meetings aimed at local criminal
justice reform and developing plans to-
wards the next steps needed to deal with the
political law enforcement and judicial sys-
tems in the wake of the grand jury deci-
sions involving Jordan Baker Brown Gar-
ner and countless others
Black youth have been desperate for leader-
ship ever since integration and the lack of
mentorship and abandonment has forced
Black youth to find their own way to deal
with the injustices they are witnessing and
up against ndash without even considering those
who should be leading the way
This response to social and community is-
sues is nothing new Hip-hop was formed
because Black youth needed an outlet to
talk about what they were experiencing and
going through
Gangs were formed because Black youth
wanted to know what a family looked and
felt like so many joined gangs to create a
family-like atmosphere and belong to a
family that they felt truly understood them
and related to them
Black youth are no longer seeking to be
marginalized Black youth are seeking re-
spect and justice and will do what they need
to do to be safe have stability and survive
Black Youth Leading the Way in This Modern Day Movement
by Jeffrey L Boney Courtesey of
BlackPressUSAcom
12 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
THE JOURNEY
Consortium Of Faith-Based Leaders Raised Over $100000 During Black History Month for UNICEFrsquoS Efforts to Help
Stop Ebola in West Africa
On February 27 2015 at the Charles H
Wright Museum of African American His-
tory in Detroit noted faith-based leaders
from the area and key officials from the
US Fund for UNICEF
closed out their first-
ever Black History
Month campaign I AM
STOPPINGEBOLA
which raised over $100000 The funds will
support the purchase of over 2350 hygiene
kits that will be distributed in Liberia by
UNICEF to help control the spread of Ebo-
la At $43 each the kits contain soap chlo-
rine gloves and buckets among other
much-needed hygiene items and will be
provided in households and schools at risk
of the disease
The Consortium of Faith Leaders represent-
ed some of the largest African American
organizations in the country with a com-
bined membership of 11 million including
Church Of God In Christ Inc Pentecostal
Assemblies of the World Inc National
Baptist Convention USA Inc Progressive
National Baptist Convention Inc and Ab-
yssinian Baptist Church in the City of New
York The event included a number of
check presentations along with a surprise
donation from the UAW-Ford A number of
county and city officials were also present
to welcome the US Fund for UNICEF to
Detroit where the I AM
STOPPINGEBOLA campaign was hon-
ored with a proclamation from the city Key
officials from the US Fund for UNICEF
first met with members of the Faith-Based
Leadership Consortium in December 2014
to outline a pathway for an ongoing partner-
ship to assist children and families in
Africa
888-885-5552 wwwurbantrendsetterscom
From left to right Bishop Welton Lawrence Michigan - Canadi-
an Jurisdiction Church Of God In ChristDr Monica G Wil-
liams-Davis Managing Director Community Partnership US
Fund for UNICEF Bishop PA Brooks First Assistant Presid-
ing Bishop Church Of God In Christ IncCaryl M Stern Pres-
ident and CEO of the US Fund for UNICEF and Edward G
Lloyd Chief Financial Officer and Chief Operating Officer of
the US Fund for UNICEF
CALL TODAY FOR 2015 SPECIALS
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 13
Donrsquot Miss These Government Deadlines
(NAPSI)mdashWhen it comes to the federal
government getting what you need and
meeting your obligations some dates and
times can be particularly important Herersquos
a look at a few you should know
1 Selective Service Enrollment Every
man is required by law to register with the
Selective Service System within 30 days of
his 18th birthday By registering on time he
stays eligible for federal student loans and
grants many state and municipal jobs fed-
eral job training Workforce Investment Act
programs and US citizenship for immi-
grants He can even submit his information
early at 17 then at 18 he will automati-
cally be registered
Failure to register will delay men from be-
coming citizens until age 31 and can also
result in fines and prison sentences of up to
five years
Many find the easiest and fastest way to
register is to register online at
wwwsssgov In addition Selective Service
ldquomail-backrdquo registration forms are available
at any US post office and some high
schools have a staff member or teacher
appointed as a Selective Service Registrar
2 Pell Grants and student aid Federal
Student Aid provides grants loans and
work-study funds to students attending col-
lege or career school Virtually all men
must register with Selective Service to be
eligible To get the money for which you
qualify you have to meet federal and state
deadlines and your colleges may also have
a deadline Go to httpsfafsaedgov
deadlineshtm Enter your legal residence
and the school year for which you are ap-
plying for student aid Then click View
Deadlines
Generally the earlier you apply the better
3 Health Care February 15 is the deadline
for open enrollment After that you can
only get coverage if you qualify for a spe-
cial enrollment period a 60-day period
following a qualifying life event such as a
change in family status (for example birth
of a child or marriage) or loss of other
health coverage Job-based plans must pro-
vide a special enrollment period of 30 days
You can learn more at
wwwhealthcaregovmarketplace-
deadlines
4 Medicare The Initial Enrollment Period
begins three months before your 65th birth
month and ends three months after your
65th birth month for a total of seven months
(including your birth month) If you miss
this deadline you may have to pay penal-
ties on your monthly premiums More in-
formation is at wwwmedicaregov
Keep these facts and dates in mind to get
your due from the government programs
your taxes support
FAMILY TRENDS
9 Making Loving In The Grown Zone a
national bestseller will strike a tremen-
dous blow on behalf of those who believe
in truly healthy lasting life-affirming
love Itrsquos true Sex sells which is why some
many of us have been brainwashedmdashnot
only by books (with the 50 Shades trilogy a
notable example) but movies music tele-
vision and advertisingmdashto believe that
love is about sex and objectification Put-
ting books like Loving In The Grown Zone
on bestseller lists will show that the need
for healthy love is greater and deeper than
the demand for just sex
We hope that at least one of the above rea-
sons is enough to inspire you to not only
read and share our book but to join our
Grown Zone mission of helping people to
choose ldquoMore Self-Love Better Decisions
and Healthy Relationshipsrdquo (We invite you
to share your own reasons in the comment
section for this post) We are eternally
grateful to those who share our commit-
ment to helping people achieve success
without the mess and to always make the
next decision better We invite everyone as
always to lovemdashand lovemdashin the Grown
Zone If you look forward to celebrating
Excerpted from Loving In The Grown
Zone A No-Nonsense Guide to Making
Healthy Decisions in the Quest for Loving
Romantic Relationships of Honor Esteem
and Respect by Zara D Green and Alfred
A Edmond Jr (Balboa Press) Learn more
about the book at Lov-
ingInTheGrownZonecom
The Grown Zone Continued from Page 10
888-885-5552
JOIN THE UTS
NATION
TEXT 95577
UTSNOW
Newsletter
Event Updates
FREE STUFF
14 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
DIVERSITY TRENDS
Career Town Network Announces 5th Annual Ohio Champions of Diversity Awards Career Fair
Columbus Ohio ndash Career Town Networks
announced that they will host the 5th Annu-
al Ohio Champions of Diversity Awards
Luncheon Career Fair and Workshops on
September 23 amp 24 2015 at the Aladdin
Shrine Event amp Conference Center 3850
Stelzer Road in Columbus Ohio
Over the past 4 years The Ohio Champions
of Diversity Awards has worked in partner-
ship with The Ohio Conference NAACP
representing over 70 Chapters Statewide to
bring ALL Diverse communities together to
celebrate our accomplishments and dedica-
tion to diversity The Ohio Champions of
Diversity Awards is proud to be the First
and Only Awards program in Ohio that
recognizes the diverse efforts of individuals
and corporations
Created by Ohio publishing legend Amos
H Lynch Sr and his nephew Orville
Lynch who also created the annual Martin
Luther King Jr Breakfast in Columbus
Ohio the Ohio Champions of Diversity
Awards are designed to highlight and rec-
ognize the contributions of individuals and
corporations with 500 or more employees
who demonstrate outstanding efforts in Di-
versity Leadership Development Supplier
Workforce and Community Outreach This
year the awards will also include a Diversi-
ty Small Business Award
The Ohio Champions of Diversity Awards
is truly an inclusive event that represents all
persons including African American His-
panic Asian Somali LGBT Disabled
Veterans Emerging and general market
communities said Orville Lynch Founder
Career Town Networks The Ohio Cham-
pions of Diversity Awards program is a
unique one of a kind Annual 2 Day event
that includes an Awards Luncheon and an
on line and in person Career Fair Student
Career Day Panel Discussions and Work-
shops continued Lynch
The Ohio Champions of Diversity Awards
Luncheon is put together and run by All
Ohio Small Minority owned and operated
Businesses that include Career Town Net-
works Spencer 4Higher Media
Whitehouse Media Group T Communica-
tions Black Central Creative and Urban
Trendsetters Media The monies generated
for the Ohio Champions of Diversity
Awards go towards hosting the event and
ldquoStay In Ohiordquo with partial proceeds bene-
fiting the Ohio Conference NAACP and
other diverse non profit organizations
In order to continue to recognize celebrate
and honor Ohiorsquos leaders and corporations
we invite All Ohio communities and busi-
nesses to join us for the 5th Annual Ohio
Champions of Diversity Awards Luncheon
Career Fair amp Business Expo on September
23-24 2015 being held for the last time in
the Beautiful Aladdin Shrine Event amp Con-
ference Center before they close their doors
for good
For more information tickets vendor or
sponsorships contact Sharon S Gordon of
Urban Trendsetters Media at 888-885-5552
or email Sharonurbantrendsetterscom
Watch the Champions of Diversity Promo-
tional Video Online HERE
By Brenda D Spencer
WASHINGTON -- The US Small Busi-
ness Administration (SBA) will launch an
18 state road tour joined by 11 fellow fed-
eral agencies in the SBArsquos Small Business
Innovation Research (SBIR) and Small
Business Technology Transfer (STTR) pro-
grams
The SBIR Road Tour ldquoSeeding Americarsquos
Future Innovationsrdquo is a nationally focused
outreach initiative targeting advanced tech-
nology communities including women-
owned and minority-owned small business-
es in states that have underutilized funding
opportunities through these programs To-
day the agency is launching information on
the tour through wwwsbirgov and will also
launch a blog that will be active up through
the end of the tour in late August
ldquoThe SBA oversees Americarsquos largest seed
fund for small businesses in the STEM
fields The SBIR and the STTR programsmdash
allocates $25 billion a year to small inno-
vators By reserving a specific percentage
of federal RampD funds for smaller firms
Uncle Sam encourages domestic small busi-
nesses to engage in high-growth priorities
and build a strong national economy SBIR
recipients have created breakthroughs in
nanotechnology robotics mobile commu-
nications genetic therapies clean energy
and spacerdquo said Administrator Maria Con-
treras-Sweet
ldquoThe Presidentrsquos 2015 budget embodies the
Administrationrsquos ongoing commitment to
investments in job creation and economic
growth specifically through targeted in-
vestments in science technology and inno-
vation Through this tour we will educate
more small business innovators on how to
take advantage of these programs so that
their entrepreneurial spirit and our invest-
ment drives the next new big technological
breakthroughrdquo said Contreras-Sweet
SBA Promotes Innovation and Technology with National Road Tour
Continued on Page 17
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 15
National Society of Black Engineers amp American Society of Civil Engineers Join Forces to Develop and Retain Next-Gen African-American Engineers
Washington DC mdash The National Society
of Black Engineers the largest student-
governed engineering organization in the
country and the American Society of Civil
Engineers announced their renewed strate-
gic partnership in a ceremony on Feb 24 at
the National Academy of Sciencesrsquo Great
Hall in Washington DC The organiza-
tionsrsquo leaders signed a memorandum of
understanding (MOU) committing to com-
bine their resources and expertise to in-
crease the retention representation and de-
velopment of African-American civil engi-
neers in the US workforce
ldquoNSBE recognizes that it cannot fulfill its
mission without strategic partnerships
with the US engineering communityrdquo
said NSBE National Chairperson Sossena
Wood ldquoThis MOU with our first strategic
partner the American Society of Civil
Engineers is another major step toward
supporting our members building our
organizations growing the number of
underrepresented engineers and accom-
plishing much for the US engineering
professionrdquo
ldquoAs leading engineering professional so-
cieties ASCE and NSBE are uniquely
and strategically positioned to address the
US engineering workforce and innova-
tion challenges our nation facesrdquo said
ASCE President Robert D Stevens
PhD PE FASCE ldquoThis MOU repre-
sents the collaborative actions ASCE and
NSBE are undertaking to attract develop
and retain current and future black civil
engineersrdquo
According to the US Bureau of Labor Sta-
tistics in 2013 African-Americans repre-
sented 55 percent of the countryrsquos engi-
neering workforce and 54 percent of the
civil engineering workforce The statistics
also showed that African-Americans repre-
sented only 34 percent of college students
who earned a bachelorrsquos degree in civil
engineering and 33 percent of those earn-
ing a masterrsquos degree in the same discipline
Under the terms of the MOU NSBE and
ASCE will offer reciprocal memberships
co-sponsor frequent professional develop-
ment continuing education mentoring and
leadership development programming and
promote and support student and local
chapter collaborations The organizations
will also engage in large-scale efforts aimed
at promoting awareness and interest in engi-
neering careers such as an upcoming
IMAX film and educational project ndash
DreamBig (wwwdreambigfilmorg)
Strategic Partnership Leaders of the National Society of Black Engineers (NSBE) and the
American Society of Civil Engineers (ASCE) sign a memorandum of understanding before the
Charles Stark Draper Awards Dinner at the National Academy of Sciences in Washington DC
(left to right) ASCE Executive Director Thomas W Smith III ASCE President Robert D Ste-
vens NSBE National Chair Sossena Wood and NSBE Executive Director Karl W Reid
SBIR and STTR programs bring together
several federal agencies to promote innova-
tion and research around many different
areas of priority For example current
awards support the Administrationrsquos com-
mitment to Alzheimerrsquos disease and other
neuroscience priorities and Brain Research
through Advancing Innovative Neurotech-
nologies (BRAIN) Initiative
Each SBIR Road Tour stop will be hosted
by a local organization committed to sup-
porting technology-based entrepreneurship
and will provide attendees with a face-to-
face opportunity to talk directly to federal
agency program managers and decision
makers
The first series will take place the week of
March 23rd with stops in Louisville Ken-
tucky Nashville Tennessee Atlanta Geor-
gia and Columbia South Carolina The
next stops in the tour during the week of
April 27th are Long Beach Mississippi
Ruston Louisiana Oklahoma City Oklaho-
ma Wichita Kansas and Columbia Mis-
souri Additional tours will hit the north
central and northwest regions Small tech-
nology firms innovators scientists or re-
searchers seeking more information on the
SBIR Road Tour including a listing of all
states to be visited should go to
wwwsbirgov
The highly competitive SBIRSTTR pro-
grams provide the needed impetus for many
advanced technology firms to move from
ideation to commercialization and support
this nationrsquos innovation driven economy
Since the programsrsquo inception there have
been over 150000 awards totaling about
$40 billion that have helped this nationrsquos
innovators de-risk technology and keep the
nation competitive The SBIRSTTR pro-
grams have provided seed funding to com-
panies including Qualcomm iRobot Sy-
mantec and Genzyme
For more information about SBIRSTTR
programs please visit wwwsbirgov
SBIRSTTRmdashContinued from Page 16
RESOURCE SPOTLIGHT BDPA (Black Data Processing Associates) is a non-
profit organization of professionals working in or having interest in the Computer
Science and Information Technology Fields httpsbdpasite-ymcom
DIVERSITY TRENDS
16 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
Successful Sistarsquos To Seek For Business and Personal Success
Black women represent one of the wealthi-
est and most influential demographics on
the planet We are extremely goal-oriented
and career-driven and we are very entre-
preneurial We are more likely to start a
business be successful in business create
jobs and give back to our communities
Many women today are using the internet
as a way to stay connected through social
media network with professionals and start
a new business
During Womenrsquos History Month we wanted
to celebrate Black women who have decid-
ed to develop their careers by producing
online businesses conferences and expos as
well as women only membership sites that
empower and motivate other women by
helping them succeed in life family and
business
Developing a product producing a website
marketing the website and monetizing your
talent is only the beginning to succeeding
online Research the women events and
organizations represented and maybe you
will discover your passion create a new
avenue for wealth and become a Successful
Sista yourself
The goal of Dr Venus Opal Reese is to
teach purpose-driven high-achieving entre-
preneurial Black Women how to identify
monetize and leverage their worth by trans-
forming mindsets creating inspiring and
Rosettarsquos speeches and workshops are
inspiring interactive and informative
designed to help participants take imme-
diate action
Dr Venus Opal Reese
Defy Impossible Business Coach
wwwdefyimpossiblecom Rosetta Thurman
Happy Black Woman
wwwhappyblackwomancom
Sharvette Mitchell
Talk Radio amp Media Coach
wwwsharvettecom
The Sharvette Mitchell Radio Show
features various guests that include
celebrities artists authors small busi-
ness owners public speakers consult-
ants media personality and other influ-
ential people Our goal to motivate
excite and influence
Deborah Owens is hailed as thought leader
and advocate for remedying the wealth
disparities of women and minorities She is
the author of three books most recently
critically acclaimed A Purse of Your Own
An Easy Guide to Financial Security pub-
lished by Simon and Schuster
Deborah Owens
The Wealth Coach
wwwdeborahowenscom
Rachel Wilson Thibodeaux also known
as the SWAG Strategist amp Leverage
Your Brand Coach is Founder and CEO
of SWAG Strategy Solutions SWAG is
an acronym for Strategic Women
Achieve Growth SSS offers business
coaching professional speaking training
and development to women entrepre-
neurs ndash both current and aspiring entre-
preneurs along with sales professionals
Rachel Wilson Thibodeaux
SWAG Strategy Solutions
wwwswagstrategycom
Heal a Woman to Heal a Nation Inc
(HWHN) is a community based organi-
zation that promotes holistic wellness
for women and families through educa-
tion physical and mental health eco-
nomic and self empowerment
Mothyna James-Brightful
Heal a Woman to Heal a Nation
Conference
wwwhwhnorg
Small Business amp Women Empowerment
Coaches
Gina McCualey
Blogging While Brown Conference
wwwbloggingwhilebrowncom
Powerful Events
Blogging While Brown is more than a con-
ference it is a community - an incubator of
creativity collaboration and sustainability
for emerging leaders in digital media and
social change
By Sharon S Gordon
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 17
Ms Ingrid Saunders Jones is the Senior Vice President of
Global Community Connections for The Coca-Cola Com-
pany and Chair The Coca-Cola Foundation (Atlanta GA)
As the leader of Coca-Colarsquos philanthropy efforts the
company has contributed more than $460 million to sup-
port sustainable community initiatives including the His-
panic Scholarship Fund United Negro College Fund
(UNCF) Catalyst the Critical Difference for Women pro-
gram at Ohio State University the International Costal
Clean-up Boys and Girls Clubs of America the National
Council of Negro Women and the World Wildlife Fund to
name a few The Foundation also funds The Coca-Cola
First Generation Scholarship Program for first generation
college students Ms Jones also serves on the boards of
The Coca-Cola Africa Foundation and The Coca-Cola
Scholars Foundation
Extraordinary educator and political leader Mary McLeod
Bethune (1875-1955) founded NCNW in 1935 and envi-
sioned it to be an organization of organizations that would represent the national and in-
ternational concerns of Black women It would also give Black women the opportunity to
realize their goals for social justice and human rights through united constructive action
Today the National Council of Negro Women Inc (NCNW) is a council of 39 affiliated
national African American womens organizations and over 240 sections - connecting near-
ly 4 million women worldwide
National Council of Negro
Women
Ms Ingrid Saunders Jones
Chair wwwncnworg
Successful Sistarsquos To Seek for Business and Personal Success
Lucinda Cross
Activate Conference
wwwactivateconferencecom
Doreen Rainey
Get Radical Conference
wwwgetradicalconferencecom
Jessica Ann Mitchell
Blogger Week
wwwbloggerweekcom
Camika Smith
The BOSS Network
wwwthebossnetworkorg
A dynamic seasoned and no-nonsense
personal and business coach she is the
Founder of the RADICAL Success Insti-
tute and Vice President Operations
Transformation Division in the Steve Har-
vey World Group Focused on showing
people how to take their goals and make
them a reality shersquos built her career
around teaching and training individuals
entrepreneurs and executives on systems
and methods to accelerate success
The Art of Activation is a life changer and
will give you key tactics and strategies to
run in hot pursuit towards your personal
professional and global purpose Founder of
the popular Activate Conference Held
annually Activate presents a series of in-
formative events with the purpose of
ldquoactivatingrdquo the power inside of women
Blogger Weektrade 2015 is a multicultural
festival of bloggers journalists and
social media mavens hosted by Black
Bloggers Connect
As a collective The BOSS Net-
work supports women in their journey to
become independent and successful in
their endeavors utilizing network-
ing Working towards one simple
goal BOSSreg is ldquoBringing Out Successful
Sistersrdquo to build relationships and net-
works to structure a foundation where
women feel supported in their holistic
lives
LaShanda Henry has been developing
websites for over 10 years She owns over
15 web properties and is most passionate
about two things creating positive web-
sites for people of color and helping wom-
en entrepreneurs learn how to build suc-
cessful businesses online
Ms Henry graduated Columbia University
and received her bachelorrsquos degree in
Computer Science in 2002
ldquoMy lifersquos mission is to motivate inform
inspire connect With my mother in mind
I do what I do for parents looking to better
their childrenrsquos lives and for women striv-
ing to live their dreams I love to share
information and build communities online
Itrsquos what I do and who I amrdquo
Some of LaShandarsquos most popular websites include bull Multiple Shades of You Online (an African American Web Portal)
bull BBWO ndash Social Network for Women Entrepreneurs
bull SistaSense Money and Marketing blog
LaShanda Henry
Founder of Black Business Women
Online
Wwwmybbocom
National Organization Online Entrepreneur Success
18 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
BUSINESS TRENDS
Leading the Way ndash Women Leaders Matter
When it comes to successfully running a
business and managing employees women
clearly lead the way ndash Women Leaders
Matter A recent survey conducted by the
Pew Research Center found that most
Americans see women as stronger than or
equal to men when it comes to key leader-
ship traits From being honest and treating
employees fairly to mentoring staff women
executives and managers come out ahead
Thatrsquos great news because recognition of
the many attributes women bring to leader-
ship roles further reinforce the positive im-
pact women have in todayrsquos business world
Add to this the fact that according to new
research from Expert Market the number of
women-owned businesses has nearly dou-
bled in the last 20 years itrsquos easy to see
how women leaders are leading the way
Here are more reasons why women leaders
matter
Shake It Up
Letrsquos face it women leaders shake things
up Men have inhabited corner offices and
board rooms ndash not to mention seats in Con-
gress ndash far too long Having more women in
leadership roles in business as well as a
stronger presence in local and national poli-
tics helps maintain the balance and keeps
the playing fields even
Create Awareness
As women executives take on more and
more significant roles in business it helps
create an awareness of the value profession-
al women bring to a company Whenever
we read about the successes of a top CEO
such as Yahoo Incrsquos Marissa Meyer or
cheer on a woman who has left another
crack in the proverbial glass ceiling we feel
empowered and impassioned to continually
strive for our own professional goals
Encourage Workplace Diversity
As part of a diverse group women business
owners managers and executives are aware
of the many roadblocks they may encounter
on the way to success For those reasons
women leaders are in the perfect position to
pave the way for others by fostering diver-
sity in their companies And although a
recent study found that women bosses are
often penalized for hiring and promoting
other women and minorities we must con-
tinue to move forward ldquoContinue to recruit
diverse talent to meet diversity quotas and
build an environment of color creativity
and culturerdquo says Star Jones President
ldquoMake workplace diversity and inclusion a
corporate priorityrdquo
Inspire the Next Generation
Perhaps the most important reason why
women leaders matter more than ever is the
excitement they ignite in the next genera-
tion of young women Having role models
You do this of course through network-
ing If you want to network with important
people you have to know where they are
and get yourself therehellip
Here are a few ways to do that
Power network within traditional chan-
nels Go to your companyrsquos events
when you get priceless face time with
higher-ups In addition build your net-
work upon the classic infrastructures of
family friends your college alumni
group and professional associations
Join a networking group Find one
whose members span every industry
that will give you a broad understand-
ing of other businesses and exposure to
new clients
Connect with everyone That means
networking up down and sideways
Donrsquot think that to make the CEO chair
by age forty-five you should only in-
teract with managers VPs and trus-
tees Get to know the folks in the mail-
room and the coffee shop janitors the
newsstand operator security officersndash
you never know who might offer a
golden nugget of information that be-
comes your jackpot
Find lsquoem Research where your dream
team members work out get coffee
and eat lunch I am not advocating that
you become a stalker as that would
defeat your purposehellip if you become a
friendly face in your potential dream
team memberrsquos kickboxing class and
then ease into chit-chat and get to know
them slowly you can
ultimately introduce
yourself as a business
owner and propose that
they consider joining
your innovative ven-
ture
Bottom Line Trust
that the law of attrac-
tion will deliver the right people to you with
the best chemistry fit and timing And you
will magically click with your team to live
your dream
Be Where Important People Are
Darnell Smith is the
FounderCEO of Busi-
ness in the Black a online
media and marketing
company based in Dallas
Texas http
businessintheblackcom
Joining a networking
group and attending
annual business net-
working conferences
are a great way to
connect with like-
minded business pro-
fessionals
NAPW defines success as owning your
own power As the largest most-
recognized networking organization of pro-
fessional women in the country spanning
virtually every industry and profession the
National Association of Professional Wom-
en (NAPW) is a powerfully vibrant net-
working community with over 600000
members and nearly 300 Local Chapters
NAPW members have diverse backgrounds
beliefs perspectives and lifestyles with one
common bond - their ability to succeed -
See more at httpwwwnapwcom
By Star Jones Esquire President of National Association of Professional Women
Star Jones Esq
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 19
TECH TRENDS
GET YOUR SITE STATS CALL UTS AT 888-885-5552
Changes In Technology Can Present Opportunity For Small And Midsize Businesses
(NAPSI)mdashThanks to new technology itrsquos
an exciting time for small and midsize busi-
nesses Thatrsquos because many are finding
that increased access to new technologymdash
such as cloud and mobile solutionsmdashcan
provide access to services that were never
within their reach before helping them
grow and be more productive
They are also finding that using old or out-
dated technology can hinder a companyrsquos
ability to do business in a number of
waysmdashfrom security risks and compliance
issues to not being able to implement even
modest changes or updates in software all
of which can significantly hamper a compa-
nyrsquos ability to be successful and competi-
tive
A Shift In Technology
The beginning of one era in technology
often means the end or phasing out of an-
other For example to accommodate the
shift toward modern technology used by a
growing number of small and midsize busi-
nesses Microsoft will end support for Win-
dows Server 2003 on July 14 2015
This means that security patches and up-
dates will no longer
be available after
this period resulting
in a less stable and
less secure techno-
logical infrastructure
if no action is taken
However the good news is that a variety of
easy-to-integrate options are available for
those ready to upgrade including Microsoft
Azure the companyrsquos cloud platform
Cloud solutions such as Azure are designed
to provide small and midsize businesses
with the ability to scale up or down to take
advantage of opportunities or cut costs all
based on their needs
Numerous Benefits
Many small and midsize businesses report
that moving to a cloud platform like Azure
provides a range of benefitsmdashincluding
increased backup capacity enhanced disas-
ter recovery capabilities consistent compli-
ance with regulatory demands and access to
the most modern applications These bene-
fits can help small and midsize businesses
move faster
reduce costs
and ulti-
mately be
more produc-
tive
bull Backup Todayrsquos businesses generate
more data than ever before The cloud of-
fers reliable and economical backup for
data for businesses of any size and it even
automatically replicates data to help guard
against unexpected hardware failures
bull Disaster recovery Backup is a great so-
lution to protect your business from data
deletion and corruptionmdashbut it isnrsquot the
only important factor when it comes to data
Disaster recovery with Azure means your
companyrsquos data and applications will be
replicated in the cloud and accessible at any
time should anything happen to your physi-
cal location
bull Compliance With data security comes
legal and regulatory requirements With
cloud platforms like Azure your security
software will be continually updated mak-
ing it easy for your business to ensure it
remains compliant with unique industry
requirements
bull Modern applications The cloud pro-
vides the infrastructure platform and cus-
tom-made solutions in one place rather
than having to cobble solutions together
piece by piece This helps make it possible
for small or mid-size companies to spend
less time troubleshooting IT issues and
more time on activities that will drive the
business forward
Now is the time to plan your transitionmdash
and Microsoft is here to help For more
information please visit
wwwmicrosoftcomen-usserver-cloud
productswindows-server-2003 To find a
Microsoft partner in your area to assist in
your cloud transition visit
wwwpinpointmicrosoftcom
By embracing more modern up-to-date
technologies small and midsize business-
es are able to innovate in a way that al-
lows them to outpace the competition
WBC OHIO Announcement DreamBuilder
The Womens Business Center is now offering an online interactive Business Plan
DreamBuilder is a unique multi-leveled business skills training program created to help women build their dream of starting or growing their own business The 12 courses teach the basics of starting and growing a business including topics such
Rewards and Challenges of Being an Entrepreneur
Developing Your Business Idea
Who is Your Customer
Who is Your Competitor
Marketing Strategy
The significance of Branding
Pricing and so much more Upon completion you will have an edita-ble business plan Through our online tool you will become a part of the WBC DreamBuilder community You can communicate with other participants through discussion boards and messaging options In addition you will find various sample business forms and useful templates for your business Register at httpwwwdreambuilderorgwbcohio Contact us for further information (614) 732-0981
Empowering women entrepreneurs with the resources and tools to create strong sustainable business
20 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
REAL ESTATE TRENDS
HOME amp STYLE TRENDS
Five Quick Ways To Upgrade Your Home For Resale
(NAPSI)mdashWhether yoursquore considering
cashing in on your equity downsizing trad-
ing up moving for a change of scenery or
relocating for better prospects a few smart
investments and improvements can help
your home stand out from the competition
so you get top dol-
lar Even if yoursquore
not planning on
moving anytime
soon these strate-
gies can maximize
your homersquos value
and increase its
marketability
bull Sprucing up the
exterior If you
think yoursquoll have a
few years before
you move work on
your landscaping
now to give plants
time to mature
Look for easy-care
perennials such as hostas which multiply
on their own If you have less time you can
still achieve a quick makeover by power
washing paths and siding painting or up-
grading your front door and keeping the
lawn watered and weeded
bull Removing eyesores inside Some minor
adjustments can help buyers recognize
whatrsquos great about your home Swap out-
dated fixtures remove wallpaper and give
everything a deep clean Replacements
donrsquot have to be top of the line they just
need to eliminate hang-ups for potential
buyers
bull Improving the kitchenmdashto a point You
probably wonrsquot recoup the cost of a full
kitchen renovation but smaller projects such
as upgrading appliances and painting or
refinishing cabinets can modernize the
space
bull Refreshing rooms with neutral paint This is a time-honored tip for a reason
While seeing your favorite bold hues on the
walls makes you happy potential buyers
may not agree A fresh coat of neutral paint
can help them envision their own belong-
ings in the space
bull Focusing on energy efficiency The right
energy-smart upgrades can assure buyers
theyrsquore seeing an efficient home where util-
ity bills can be minimized Adding insula-
tion to the attic and walls can make a dra-
matic improvement in many homes Con-
sider the windows as well Adding a heat-
rejecting window film such as 3M Sun
Control Window Film can reduce cooling
costs and typically does not change the win-
dowsrsquo appearance Since the window film
can reject up to 99 percent of UV rays it
can protect the investment you made in
your hardwood floors rugs window treat-
ments furniture and artwork
Learn More
For further facts visit www3Mcom
homeimprovement
(NAPSI)mdashThere could be good news for
many households The garage can be so
much more than a storage room where you
hide your kidrsquos soccer cleats lawn mower
and old yearbooks With these five tips you
can make it as organized functional and
aesthetically pleasing as any room in your
house
1 For many the garage is the pri-
mary entry and exit point to the
home but it can also serve as a
terrific storage space for emergen-
cy supplies Check to make sure
your home emergency kit is up to
codemdashreplace batteries in flash-
lights and replenish your canned
food and medical supplies You
may not need them every day of
the year but itrsquos better to be safe
than sorry Also ensure that you
have backup power sources availa-
ble in the event of an outagemdasha
home generator and backup battery for your
garage door opener are proven solutions
that will help maintain accessibility and
functionality for your family no matter the
circumstance
2 While reorganizing take some time to
check your garage door Test the alignment
by disconnecting the door from the opener
once itrsquos disconnected you should be able
to lift the door easily with one hand If the
door is stuck or difficult to lift you should
call an authorized dealer for an inspection
Also be mindfulmdashif your garage door
opener was installed prior to 1993 itrsquos
probably time to have it replaced as it may
not be equipped with the latest safety fea-
tures such as photo eyes
3 When cleaning the garage homeowners
tend to think of horizontal spacemdashclearing
out boxes on the floor moving gardening
equipment and power tools over to the
sidemdashbut freeing up vertical space can be
just as important Instead of piling contain-
ers on the floor think about installing wall
shelves to maximize space If you want to
clear up additional overhead for a larger
car a hanger for bikes or other large pieces
of sporting equipment consider replacing
your overhead garage door opener
4 Yoursquove organized and upgraded your
garage but yoursquore not done yetmdashyou need
to be sure your garage is a safe place for
friends family and pets Store flammable
propane tanks outdoors and invest in a 5- or
10-pound fire extinguisher in case of emer-
gencies Lock up any other dangerous
chemicals
5 A good cleaning ultimately helps in-
crease convenience and peace of mind and
that premise can extend beyond organiza-
tional tips
Creating a clean functional space will pro-
vide the peace of mind you want and de-
serve You can turn your home into an or-
ganized retreat and your garage into a func-
tional space-saving area you can enjoy year
after year
Spring Cleaning 101 Find Extra Funds and Freedom By Decluttering Your Garage
How a few quick touch-ups can create added value to your
home
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 21
TRENDY PALETTE
(NAPSI)mdashSo many people are grilling out-
doors year-roundmdasheven when temperatures
dip below freezingmdashthat Weber Grills the
company that launched the grilling revolu-
tion more than 60 years ago has released its
top tips for hearty grillers who simply
wonrsquot give up the distinctive flavors that
only an outdoor grill can deliver
ldquoMore than half of grill owners grill year-
roundmdashand 35 percent grill when the
temperature drops below freezingrdquo
said Kim Lefko Executive Vice Pres-
ident AMERICAS Weber-Stephen
Products LLC ldquoOur annual Weber
GrillWatch Survey reveals the top
reason people brave the cold is be-
cause they feel everything tastes better
grilled They also tell us itrsquos because
they see grilling as an adventure itrsquos
lsquome timersquo and itrsquos lsquofootball seasonrsquordquo
Whether grilling for one or two or to
add some flair to your next party be sure to
bundle up on your way to the grill and arm
yourself with these essential tips from We-
ber
bull Plan on adding five to 10 minutes to the
normal time it takes to preheat your grill in
the warmer months
bull Even when itrsquos cold outside never grill in
an enclosed space that can trap deadly car-
bon monoxide such as inside a garage or
under an overhang
bull If yoursquore lookinrsquo you ainrsquot cookinrsquo Resist
the urge to lift the lid Repeatedly opening
the grill will let precious heat escape ulti-
mately increasing your grilling time
bull Use a thermometer to measure the internal
temperature of foods for delicious results
every time
bull Have backup fuelmdashcharcoal and pro-
panemdashon hand in the winter as the grill will
typically require more fuel than during the
warmer months
bull Grill what you know Cold weather is the
time to stick with the tried-and-true recipes
you know by heart to maximize efficiency
at the grill
bull Position gas grills so the wind is perpen-
dicular to the gas flow and not blowing the
flame down the burner tubes
bull Keep your grill covered to protect it from
the elements
bull Snow gloves are not barbecue gloves
Make sure you have on heat-resistant
gloves when operating your grill
For additional cold weather grilling tips
visit wwwwebercomweber-nationblog
how-to-grill-in-the-winter
Essential Tips For Year-Round Grilling
888-885-5552 inforbantrendsetterscom
URBAN TRENDSETTERS INTRODUCES
NEW APPS FOR RESTAURANTS amp MORE
22 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
HEALTH AND WELLNESS
by Bruce Johnson
heart attack survivor and news reporter-
anchor
(NAPSM)mdashldquoForty-two-year-old black
male probable heart attackrdquo To this day
the paramedicsrsquo words as they rushed me to
a Washington DC hospital ring in my
ears
It began as a normal Thursday cover-
ing news as a street reporter in the
toughest part of our nationrsquos capital
When the severe pain in my chest
began I tore open the top buttons of
my dress shirt and loosened my tie to
no avail After a few failed attempts
to shake off the pain I was rushed by
ambulance to the local hospital
As I was rolled into the emergency
room my shirt was cut off an IV
needle was stuck in my arm and
monitoring leads were stuck to my
chest I was given medication to dis-
solve any blood clots and restart
blood flow to my heart An electrocardio-
gram showed that I had had a type of heart
attack called ldquothe widow makerrdquo An artery
was abruptly and completely blocked Fifty
percent of patients who have this type of
heart attack die before they get to the hospi-
tal
My cardiologist was concerned I was
young to be having a heart attack and was
outwardly in good health
Two years before my heart attack with a lot
of help I had quit smoking and eliminated
all alcoholic drinks However my job as a
reporter for a top news station was inherent-
ly stressful I often grabbed fast food as I
tried to balance professional responsibilities
with family time It had all caught up with
me
Later that night my chest pain came back
and I was flown to another hospital where
an emergency angioplasty was performed to
widen the obstructed artery
I was in intensive care for several days be-
fore starting inpatient cardiac rehab Within
2 weeks I was walking and ready to go
home I continued my supervised cardiac
rehab as an outpatient for another 6 weeks
Determined to learn why I had my heart
attack and what I could do to prevent anoth-
er one I relied on what I did best research
and investigation I asked my family about
our history of cardiovascular disease I read
articles and listened intently when the nurs-
es and doctors explained about my blood
pressure pulse weight and medications I
worked with a nutritionist who told me that
if I ate mostly fresh fruits and vegetables
broiled fish and chicken and lower-fat
foods I could occasionally enjoy spare ribs
at family get-togethers
I had always been athletic before my heart
attack but I knew I needed an activity that
Hey Man Itrsquos Time We Have A Heart-to-Heart
Continued on Page 23
Bruce at work amp play
after surviving heart
attack
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 23
DIET FREE LIFE PROUD SPONSORS OF THE NEW UTS
FITS amp TRENDY MAGAZINE gave me control of my heart speed I start-
ed by running on a treadmill and then
moved my runs outside I listened to my
body but wasnrsquot afraid to push myself
I saw my doctors regularly to make sure
my heart was functioning at its best My
health care team was stunned by my recov-
ery often calling me a miracle which felt
great But not as good as knowing I was
living healthy tracking and controlling my
blood pressure and taking care of myself
Despite my progress I needed to prove to
myself that I was healthy Since running
had be come my passion I entered the
Marine Corps Marathon With clearance
from my doctor on October 22 2000mdash
eight years after my heart attackmdashI ran
262 miles When I crossed the finish line
I knew my heart attack hadnrsquot defeated or
defined me
I know I was spared My story could have
turned out differently and I am grateful for
this gift of life But do you know what
This could be you Heart disease remains
the leading cause of death in America
If you learn anything from my story I
hope itrsquos that YOU have to take care of
yourself and your heart No one else can
do it for you During American Heart
Month and all through the year make
your heart a priority Know your blood
pressure and keep it in control Donrsquot
smoke Eat less fatty salty and greasy
food and more fruits and vegetables Make
an appointment with your doctor Free
resources and information are available
from Million Hearts at
http1usagov1AU65x6 Take it from
me taking action today could save your
life tomorrow
HeartmdashContinued From Page 22
24 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
BEAUTY AND FASHION TRENDS
Inspiring Beauty 50 Years of Ebony Fashion Fair
The first-ever exhibition on the Ebony
Fashion Fair Inspiring Beauty explores the
50-year history of the charity fashion spec-
tacle that redefined the concepts of beauty
style and empowerment for African Ameri-
cans by examining the history of the show
and its director and producer Eunice W
Johnson
Inspiring Beauty showcases nearly 100 ob-
jects including ensembles and accessories
displayed on fully stylized mannequins to
recreate the runway experience as well as
archival photographs video and Johnsonrsquos
personal effects to tell the full story of these
unparalleled events At the center of this
dynamic show are the stunning gowns
feathered coats and statement designs seen
in the 40 garments selected from a collec-
tion of thousands Johnson amassed in five
decades
Works by designers including Stephen
Burrows Christian Dior Christian La-
croix Bob Mackie Missoni Jean Patou and Sarli illustrate themes of vision inno-
vation and power as exemplified by John-
sonrsquos entrepreneurial spirit flair for fash-
ion and philanthropic goals as co-founder
of Johnson Publishing Company publisher
of Ebony and Jet magazines
Exhibition highlights include garments
from fashion greats such as Valentino
Pierre Cardin and Alexander McQueen
for Givenchy before they reached world-
renowned status An Yves Saint Laurent
lsquoPicassorsquo cocktail dress Nina Ricci even-
ing ensemble of a shirred jumpsuit and ruf-
fle coat Karl Lagerfeld for Chloeacute beaded
gown Vivienne Westwood animal print
evening gown and Emanuel Ungaro two
piece bridal gown are examples of the spec-
tacular trends of fashion and attitude of
style
Developed by the Chicago History Museum
in cooperation with Johnson Publishing
Company Inspiring Beauty offers an un-
precedented multisensory experience to
visitors who have never attended an Ebony
Fashion Fair as well as reconnects those
who experienced it first-hand
TOUR SCHEDULE Museum of Design Atlanta GA
October 18 2014 ndash January 4 2015
Milwaukee Art Museum WI
February 5 2015 ndash May 3 2015
Minnesota History Center St Paul MN
May 22 2015 ndash August 16 2015
Charles H Wright Museum of African
American HIstory Detroit MI
September 18 2015 ndash January 3 2016
Memorial Art Gallery of the University
of Rochester NY
January 30 2016 ndash April 24 2016
Bellevue Arts Museum WA
May 20 2016 ndash August 12 2016
The George Washington University Mu-
seum and The Textile Museum Wash-
ington DC February 10 2017 ndash June 4 2017
Eunice Johnson at work 1970 Photo
courtesy of Johnson Publishing Compa-
Eunice Johnson with designer Yves
Saint Laurent 1972 Photo courtesy of
Johnson Publishing Company LLC
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 25
ldquoMaking pretty faces is my specialty
Sara King
Professional Makeup Artist
614-900-1033 wwwstyleseatcomsarakingbeauty
Special
Events
Free-Lance
Make-Up Parties
BEAUTY amp FASHION TRENDS
Available at DrsquoAndrearsquos Hair Studio
DrsquoAndrea Brown Master Designer
2151 E Dublin Granville Road Suite F
Columbus OH 43229 P 614-636-2298
5 STAR HAIR MAYVEENCOM
Natural Straight
Deep Wave
Curly Wave
Loose Wave
FREE BUSINESS OPPORTUNITY
CALL TODAY
If yoursquore like me yoursquove got a random col-
lection of carrier and essential oils some-
where in your beauty arsenal If yoursquore like
me said random collection of essential and
carrier oils is mostly just sitting there col-
lecting dust and taking up space on your
shelves Many of us aspire to be gung-ho
DIY mixtresses in our down time but life
doesnrsquot always have that in store for us In
fact sometimes we buy products we donrsquot
need and make aspirational plans that wersquore
going to learn how to use them That
doesnrsquot always happen Irsquom here to help
you sift through the clutter
First things first ndash let me introduce you to a
recipe book you should check out ndash Natural
Beauty Alchemy Make Your Own Organic
Cleansers Creams Shampoos Serums
Balms and More Itrsquos written by fabulously
named licensed pharmacist and expert
healthcare professional Fifi M Maacaron
and features more than 100 easy to follow
recipes for skin and body IMO itrsquos pret-
ty light on hair recipes but it offers helpful
and simple recipes for bellas who want to
make their own toner or serum or even per-
fumes from essential oils With permission
from the publisher I got access to a few
exclusive recipes ndash you gotta get the book
for the rest I specifically requested the
breakdown for the ldquo3-in-1 Lazy Blendrdquo ndash
you KNOW I love a good multi-use prod-
uct A DIY multi-use product SOLD
Herersquos the breakdown courtesy of The
Countryman Press
3-in-1 Lazy Blend ndash Makeup Remov-
er Toner amp Night Oil
What could be better than a makeup remov-
er that is also a toner and an anti-aging
night oil all in one bottle This formula
softens the skin and nourishes it While the
composition of jojoba oil is very close to
that of the skinrsquos own lipids and it doesnrsquot
clog pores wheat germ oil is rich in vita-
mins and minerals that prevent aging
Chamomile tea and rose water are extreme-
ly skin friendly and help alongside glycer-
in balance moisture levels Keep this oil-
water mix handy especially when you have
little time and energy left at the end of the
day
INGREDIENTS 2 ounces (60 ml) rose water
1 tablespoon almond oil
1 tablespoon jojoba oil
1 tablespoon wheat germ
1 ounce (30 ml) chamomile tea (at room
temperature)
1 teaspoon glycerin
5 drops vitamin E oil
Note You can substitute witch hazel for
rose water in case of oily skin
INSTRUCTIONS 1 Mix the above ingredients adding one at
a time Shake well and then transfer to a
spray bottle
2 Shake vigorously to disperse oil droplets
before spraying onto a cotton disc or ball
Wipe the face and neck repeating if neces-
sary to remove makeup completely
3 You do not need to rinse or follow with a
toner or night oil because this formula does
it all
4 Store the bottle in a cool place away from
sunlight and heat
Try This DIY Beauty Recipe ndash the 3-in-1 Makeup Remover Toner amp Night Oil
By Patrice Grell Yursik
Founder Afrobellacom
26 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
ARTS AND ENTERTAINMENT
NEW YORK NY and UNIVERSAL CITY Calif ndash The biggest names in en-tertainment will bring the music of the iHeartRadio app to life on Sunday March 29 for the second edition of the iHeartRadio Music Awards hosted by Oscar and Grammy award winning actor and musician Jamie Foxx The event will air live on NBC from 8-11 pm ETPT from the historic Shrine Auditorium in Los Angeles and will be broadcast sim-ultaneously on iHeartMedia stations na-tionwide and across the iHeartRadio
digital music platform
The three hour telecast will truly reflect Americarsquos favorite music and will show-case the yearrsquos most popular artists and songs determined by the iHeartRadio Chart and fan voting through iHeartRa-dio stations nationwide The evening will include performances by Rihanna Iggy Azalea Sam Smith Madonna Ja-son Aldean Jamie Foxx Meghan Trai-nor Jason Derulo Jennifer Hudson Kelly Clarkson Snoop Dogg Nate Ruess Alesso and Florida Georgia Line
along with appearances from Taylor Swift and more This yearrsquos iHeartRa-dio Music Awards will also feature un-
expected collaborations from some of
the top names in music
ldquoThis is the night we celebrate the big-gest songs and artists we played for fans on our iHeartRadio stations across America and on the iHeartRadio app over the past year along with a look at whats coming in 2015rdquo said John Sykes President of Entertainment En-terprises for iHeartMedia Inc ldquoAnd who better to host than both a Grammy win-ning musician and Oscar winning per-former Jamie Foxx This is going to be an amazing star packed Sunday night of
music on NBC
ldquoIrsquom so excited that Jamie Foxx is taking the reins at this yearrsquos iHeart awards He is the perfect choice to lead this extraordinary night of music and celebrity artists said Paul Telegdy President Alternative and Late Night
Programming NBC Entertainment
2014 was such an incredible year for so many artists across different genres so
its great to see them get the recognition they deserve said Tom Poleman Pres-ident of National Programming Platforms for iHeartMedia Whether theyre new to the scene or industry veterans each artists journey is exciting to follow from their first radio spin to their first
iHeartRadio Music Award nomination
The iHeartRadio Music Awards is the night in music where the indus-tryrsquos top artists get to shine in a relaxed and fun atmosphere and celebrate their own achievements as well as those of their peersrdquo said Ian Stewart President of Done +
Dusted Inc
Category finalists for the iHeartRa-dio Music Awards were announced on February 4 with 2014 iHeartRa-dio Innovator Award winner Pharrell Williams making a special appear-ance on NBCrsquos TODAY show to
reveal this yearrsquos Artist of the Year nomi-nees Social voting through iHeartRadio stations nationwide for the Best Lyrics Best Fan Army and Renegade catego-ries will run through Friday March 20 Category finalists (by alphabetical order) are
JAMIE FOXX TO HOST IHEARTRADIO MUSIC AWARDS LIVE ON NBC Sunday March 29 (8-11 PM ETPT)
Rihanna Iggy Azalea Sam Smith Taylor Swift Madonna Jason Aldean Jamie Foxx Meghan Trainor Jason Derulo Jennifer Hud-son Kelly Clarkson Snoop Dogg Nate Ruess Alesso and Florida Georgia Line
Continued on Page 27
Jamie Foxx
Rihanna
Snoop Dogg
Jennifer Hudson
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 27
EVENTS
The Urban Trendsetters List of 2015 Media Sponsorship is GROWING NATIONALLY amp FAST
Events Include but NOT limited to
Whorsquos Who Publishing Book Unveiling Receptions for Atlanta GA other city announcements soon
The African American Male Wellness Walk Atlanta Detroit Washington DC Niagara Falls
2015 Champions of Diversity and Career town Network Career Fair-Columbus OH and Atlanta GA
The African American Film Festival-New York City
FOR MORE INFORMATION ON ADVERTISING SPONSORSHIP OR VENDOR OPPORTUNITIES LOG ONTO WWWURBANTRENDSETTERSCOM EVENTS
CALL Mykayla Bryant or Sharon S Gordon at 888-885-5552
EMAIL mykaylaurbantrendsetterescom or Sharonurbantrendsetterscom
Artist of the Year
Ariana Grande
Iggy Azalea
Luke Bryan
Sam Smith
Taylor Swift Song of the Year
All About That Bass - Meghan Trainor
All of Me - John Legend
Happy - Pharrell Williams
Shake It Off - Taylor Swift
Stay With Me - Sam Smith Best Collaboration
Bang Bang - Jessie J + Ariana Grande + Nicki Minaj
Dark Horse - Katy Perry featuring Juicy J
Fancy - Iggy Azalea featuring Charli XCX
Problem - Ariana Grande featuring Iggy Azalea
Talk Dirty - Jason Derulo featuring 2 Chainz
Best New Artist
Bastille
Cole Swindell
Iggy Azalea
Meghan Trainor
Sam Smith Country Song of the Year
Bartender - Lady Antebellum
Burnin It Down - Jason Aldean
Dirt - Florida Georgia Line
Give Me Back My Hometown - Eric Church
Play It Again - Luke Bryan Hip HopRampB Song of the Year
Dont Tell Em - Jeremih featuring YG
Drunk in Love - Beyonceacute featuring Jay Z
Flawless - Beyonceacute
Loyal - Chris Brown featuring Lil Wayne and Tyga
New Flame - Chris Brown featur-ing Usher and Rick Ross
Dance Song of the Year
Animals - Martin Garrix
Blame - Calvin Harris featuring John Newman
La La La - Naughty Boy featuring Sam Smith
Summer - Calvin Harris
Waves - Mr Probz
Alternative Rock Song of the Year
Come With Me Now - KONGOS
Do I Wanna Know - Arctic Mon-keys
Fever - The Black Keys
Something From Nothing - Foo Fighters
Take Me to Church - Hozier Best Lyrics
All of Me - John Legend
Blank Space - Taylor Swift
Counting Stars - OneRepublic
Habits (Stay High) - Tove Lo
Stay With Me - Sam Smith
Thinking Out Loud - Ed Sheeran
Best Fan Army
5SOSFAM - 5 Seconds of Summer
Arianators - Ariana Grande
Bey Hive - Beyonceacute
Team Breezy - Chris Brown
Sheerios - Ed Sheeran
Church Choir - Eric Church
Directioners - One Direction
Selenators - Selena Gomez
Mendes Army - Shawn Mendes
Swifties - Taylor Swift Renegade Award presented by the All New 2015 Jeep Renegade
Brantley Gilbert
Charli XCX
Hozier
Iggy Azalea
Meghan Trainor
This year the iHeartRadio Music Awards is partnering with the Jeep brand to pre-sent the first-ever ldquoRenegade Awardrdquo The ldquoRenegade Awardrdquo celebrates emerging standout artists who have bro-ken boundaries while staying true to themselves These artists defy conven-tion to create new musical lanes that are distinctly their own They are authentic and passionate with the talent to stretch the limits and do something extraordi-
nary
The iHeartRadio Music Awards will be executive produced by John Sykes Tom Poleman and Liz Kelly of iHeartMedia along with Ian Stewart and Hamish Hamilton of Done and Dusted Inc who will also produce the show for NBC Stu-
dios Hamilton will also direct
Proud partners of this yearrsquos events in-clude the All New 2015 Jeep Renegade
and Taco Bellreg
For breaking news and exclusive iHeartRadio Music Awards content visit iHeartRadiocomawards or follow the social buzz on Twitter Facebook Insta-
gram and Google +
IHeart - Continued From Page 25
ARTS AND ENTERTAINMENT
28 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
TRAVEL TRENDS
FOR VENDOR AND SPONSORSHIP INFORMATION CONTACT SHARON S GORDON 888-885-5552
(NAPSI)mdashFor those looking to take an
upscale road trip but who want to get the
most for their money there are several tips
and tricks to keep in mind when planning a
getaway
Time Your Trip-If your dates are flexible
try traveling to your selected destination
during its off-season Hotels often drop
their rates to attract business when crowds
thin out and you can score a great deal
while avoiding a tourist rush Try a moun-
tain destination before ski season is in full
swing or a famous site such as the Grand
Canyon on a weekday during the school
year
Take Advantage of Luxury Partnerships-
Luxury brands often partner to provide their
customers with added value To take your
road trip up a notch from the moment you
pull out of your driveway a special edition
Crafted Line of vehicles from Lexus comes
equipped with a beautiful two-piece set of
tailor-made Tumi luggage The Lexus
Crafted Line features an Ultra White exteri-
or with Obsidian door handles side mirrors
and grille Eye-catching seats contrast
stitching headrests and door panels are
either two-tone BlackScarlet or Black
Cabernet Models include IS 250 F SPORT
LS 460 F SPORT and GS 350 F SPORT in
RWD and AWD RX 350 AWD F SPORT
and ES 350
The limited edition Tumi duffel bag set was
specifically designed to match the vehicles
for grille-to-trunk coordination Lexus own-
ers can find additional pieces of this origi-
nal luggage set and other exclusive offers at
LexusDriverscom A Meguiarrsquos New Car
Care Kit is also included as another extra
bonus for Crafted Line owners
Search for Package Deals-Regardless of
when you travel try to look for a hotel of-
fering a package deal to capitalize on your
travel investment Many upscale hotels of-
fer credit toward their on-site restaurants
bars or spas when you book in advance
online Hotels in areas such as Napa Valley
or other wine country destinations may
partner with nearby wineries to offer its
guests exclusive deals on tastings and tours
For example The Allison Inn amp Spa in Or-
egonrsquos Willamette Valley offers Lexus
owners the chance to sample three distinc-
tive local wines and receive a complimen-
tary bottle of their favorite The resort also
has an on-site fleet of Lexus vehicles avail-
able for guests to drive eliminating the
need for a rental car
Take the Scenic Route-The great thing
about road trips is that you can skip the
crowded expensive attractions and enjoy
the view from the comfort of your car seat
And all passengers will be happy to spend
more time taking in free scenic sites along
the way Take advantage of natural wonders
and roadside attractionsmdashsuch as New
Yorkrsquos scenic Finger Lakes region or
kitschy Route 66 sitesmdashwhenever possible
With these tips and tricks and a little ad-
vance planning yoursquoll save time and money
while elevating your road trip Find out
more at wwwLexuscomcraftedline
Elevate Your Next Road Trip By Seeking Out Added Value
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 29
AUTO TRENDS
When The Check Engine Light Is On Donrsquot Ignore It
Donrsquot take this lightly One of the most
vital signals of an improperly functioning
vehicle is the check engine light and when
illuminated it alerts the driver to a variety
of existing potential problems Neverthe-
less vehicle checkups
during car care events
throughout the country
reveal that the check en-
gine light is on in nearly
one out of 10 vehicles
Some common malfunc-
tions that can cause the
check engine light to illu-
minate include a faulty
oxygen sensor mass air-
flow sensor or spark
plugs and wires If the light flashes the
condition is more critical and must be
checked immediately to prevent severe
damage which may include catalytic con-
verter damage
ldquoWhen the check engine light comes on it
means that a vehicle system such as the
ignition fuel injection or emission control
is not operating properly even if the vehicle
appears to be running normallyrdquo explained
Rich White executive director Car Care
Council the source for the ldquoBe Car Care
Awarerdquo campaign promoting regular vehi-
cle care maintenance and repair
ldquoA glowing check engine light doesnrsquot
mean you have to immediately pull the car
to the side of the road but it does mean you
should get the car checked out as soon as
possible Ignoring the warning light could
result in costly repairs At the very least the
light could alert you to an engine problem
that is negatively impacting fuel economyrdquo
he added
When scheduling service make sure the
automotive shop that examines your vehicle
has professional technicians who are trained
and certified in OBDII diagnosis and repair
The technician will connect your vehiclersquos
computer system to a diagnostic scan tool
which will indicate why the light was acti-
vated
At the same time the technician can ana-
lyze idle speed throttle response engine
temperature fuel system pressure manifold
vacuum exhaust emission levels and many
other key indicators Once the problem is
fixed the carrsquos computer is reset to initiate
its release process The technician should
then be able to tell you what needs to be
done and discuss potential warranty cover-
age and further testing if necessary
For a free ldquoCar Care Guiderdquo or for further
information visit wwwcarcareorg
Donrsquot be in the dark
about your enginersquos
problem when the check
30 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
Christa Payne Area Manager 614-778-1958
christapayneaolcom Undercoverwearcomchristapayne
Call me to book your Special Girls Night Party
Business Opportunity
Changing Womenrsquos Lives
REGISTER YOUR BUSINESS IN OUR ONLINE BUSINESS DIRECTORY FREE AT WWWURBANTRENDSETTERSCOM UTS BIZ LIST
ARE YOU A TRENDSETTERS
Urban Trendsetters wants to spotlight you and your busi-
ness
Send your us your photo and brief introduction to Sha-
ronurbantrendsetterscom Subject Business Spotlight
SELL YOUR STUFF
UTS Classifieds
All print classified ad will get
FREE placement online
One Week $25 Two Weeks $40 One Month $75 Includes 1 photo up to 500 characters
Call Urban Trendsetters
Today
Your ad could be here for as low as
a $150 investment
Call Urban Trendsetters Today
888-885-5552
Urban Trendsetters Business Directory
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 31
FINANCIAL ADVISOR
Registered Investment Advisory Firm is
currently expanding throughout
Ohio We are in search of Independ-
ent Investment Advisor Representatives
Must be self-motivated professional and
willing to take direction If you have a
financial or insurance back round we
encourage your response We work with
Globally Recognized Money Manag-
ers Strong Ethics and complete transpar-
ency with clients relationships is essen-
tial Please contact Hardiman Invest-
ment Management Inc 614-209-
9748 or submit a resume via e-mail to
FREELANCE WRITERS
Do you love to write Urban
Trendsetters is growing and we
are looking for writers
If you are good writer love con-
necting with people and enjoy relay-
ing empowering information UTS is
the place for you Contact Sharon S
Gordon at 888-885-5552 for more
information or send email to in-
fourbantrendsetterscom
CLASSIFIEDS UTS Online Classifieds The Urban Trendsetters allow our customers the opportunity to submit their classified ads and pay online You may add photos videos and links to your classified ads You may also choose to upload current display ad As with our coupons our classified ads are available in print online via e-blast in our weekly top classified blast as well as front page top classified listing feature on our website
MEDIA SALES
Earn Extra Income for the Holidays
Urban Trendsetters wants to increase your
sales staff We offer a variety of media ser-
vices and we serve many different industries
If you are a professional individual seeking
unlimited income potential give us a call to-
day at 888-885-5552 or email
salesurbantrendsetterscom NO EXPERIENCE NECESSARY
Have you tried that crazy wrap thing
We NEED Distributors NOW The It Works Ultimate Body applicator is a first to market product like NOTHING you have ever seen before The Ultimate Body
Applicator is a all natural non woven cloth that is site specific ANYWHERE you place is its going to TONE TIGHTEN and FIRM in
as little as 45 minutes Reduces the appearance of cellulite and varicose veins No its not water weight loss No it wont come back over
night and YES IT WORKS Donrsquot believe Try if for YOURSELF Call Mykayla Bryant Diamond Director at 937-532-8295
UTS FREE CARD
Ever wondered how your business could
profit from a Pre-Paid Card and the PPC
industry Contact UTS Free today at
614-526-8871 or email
utsfreecardgmailcom
Urban Trendsetters and Career Town Network Host STEM
Virtual Career Fairs
The purpose of this conference is to follow the governments lead in its STEM or Educate to Innovate model Our 4 goals are
1 Bring more awareness and emphasize the importance of in our educa-
tion system and encourage students to pursue degrees and careers in
STEM
2 Create more teachers and educators in the STEM areas
3 Create more diversity and careers in STEM for women and minorities
4 Create and develop relationships between corporations colleges uni-
versities and educators that will provide more positions of internships for
For Registration Vendor and Sponsorship Opportunities and Information
Call 888-885-5552 Email
Sharonurbantrendsetterscom wwwurbantrendsetterscom
Register for Your FREE Career Town Account
March- Celebrating Women of Diversity
AprilmdashHealthcare May-Internship amp Summer Opportunities HBCU
This series of career fairs will allow recruiters and job seekers to interact
one on one from the comfort of office and home Each week is dedicated
Logistics amp Warehouse Professional Healthcare and STEM
Classified Ads
$25 amp up
Your Ad
Could Be
HERE
32 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
Urban Trendsetters is YOUR NEW Online Marketing Department
SECURE YOUR ACCOUNTS TODAY Urban Trendsetters Brand Establisher amp Booster
Call 888-885-5552 for a FREE Consultation
The next most important things to secure for your brand after acquiring your domain name are the account names and profiles
on social media blogs and local directories
We all know that it is optimal to have a domain name that exactly matches your brand name or business name The same is true for
your account names as well as the URLs of your profiles on social media blogs and directories Your accounts on Web
properties are part of your brand presence and so securing your accounts
Establishing your accounts with optimal branding is of great
importance
ALL FOR $799
10 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
RELATIONSHIPS
9 Reasons You Should Read This Book And Help Change The Conversation About What Healthy Love Is
The new book Loving In The Grown Zone
A No-Nonsense Guide to Making Healthy
Decisions in the Quest for Loving Roman-
tic Relationships of Honor Esteem and
Respect (Balboa Press) has been available
for a few months now and even before any
formal promotional effort the response has
been all but overwhelming with incredible
social media buzz and great reviews at Am-
azoncom and other online booksellers
Now that our official promotional campaign
has begun including appearances on televi-
sion and nationally syndicated radio as well
as our Loving In The Grown Zone Book
Blog Tour we are on a mission to make
Loving In The Grown Zone a national best-
seller This goal is not just about selling
books but our mission to champion what
our society (and especially our children and
young people) desperately needs fewer
dysfunctional broken and destructive rela-
tionships and more loving sustainable rela-
tionships of honor esteem and respect
However we cannot succeed in this mis-
sion without you In fact our primary rea-
son for writing our book and for launching
our GrownZonecom personal growth initi-
ative is to convince as many people as pos-
sible to not only support the Grown Zone
but to join our campaign for ldquoMore Self-
Love Better Decisions and Healthy Rela-
tionshipsrdquo You need to read and share our
book Loving In the Grown Zone Following
are just nine of the top reasons why we be-
lieve yoursquoll agree
1 You want to take a stand for healthy
love Infidelity Violence Disrespect
Abuse Possessiveness Exploitation Reck-
less procreation These and so many un-
loving acts are tolerated and committed in
the name of love As a result love needs
both a defense attorney and an image con-
sultant In fact no other virtue is more
falsely accused Read and share Loving In
The Grown Zone if you want to defend and
stand up for the truth about love
2 You want to prevent unhappy mar-
riages and high divorce rates How many
of us witness weddings and celebrate the
rings the hair the dress the music and the
food and drink at the receptionmdashbut cannot
honestly celebrate the marriage The fact
that half of all marriages end in divorce is
not evidence that the institution itself is
flawed but testament to the fact that a mar-
riage is only as resilient as the foundation it
is built on If you want to promote the self-
loving choices and healthy relationship
standards that prevent unsustainable mar-
riages and make good marriages last read
and share this book
3 You want to help love to reclaim its
true identity Love may be the ultimate and
original victim of identity theft with sex
money ego and self-indulgence among its
perpetrators thanks to popular culture
(including much of ldquorealityrdquo TV) movies
music peers and even preachers and par-
ents We founded Grown Zone and wrote
Loving In The Grown Zone to make the
case that true love is identified by its capac-
ity to bring honor esteem and respect to
people in relationships it is about joy
peace compassion forgiveness patience
affirmation restoration and safety Love is
always healthy and promotes personal
growth and self-love If it doesnrsquot it may be
many things but it is not love Read and
share our book if you agree
4 You are tired of dating and pursuing
relationships by trial and error Without
a commitment to personal growth and self-
love and reliable guidelines for healthy
relationship choices people are left to gam-
ble with their bodies finances emotional
health and physical safety treating the
search for love like the lotterymdashwith simi-
larly horrible odds One in a million may
find healthy sustainable love this way the
rest will get the booby prizes including
fatherless sons daddyless daughters costly
divorces serial infidelity financial abuse
domestic violence and other commonly
accepted features of unhealthy relation-
ships Read and share this book if you want
to change this paradigm for yourself and
others
5 This is not a book-sales campaign Itrsquos
a mission We want to make this perfectly
clear The Grown Zone is not just a cute
branding platform Itrsquos not about getting
Instagram reposts or pandering for follow-
ers with clever memes We are not in a so-
cial media popularity contest We are tired
of stories that start out with ldquothey fell in
loverdquo and end with ldquoheshe cheated onbeat
onabusedkilled himherrdquo We reject the
notion that abuse disrespect and self-
destructive choices should be tolerated by
us as individuals or as a society as accepta-
ble consequences of pursuing and engaging
in romantic relationships If you stand with
us read and share our book 6 You truly want to believe in good
healthy love and you want to help others
to recognize what it is not Loversquos detrac-
tors are bold loud and vocal Yet too many
of us who truly believe in healthy love are
often silent Read and share Loving In The
Grown Zone as the first step in making your
voice heard If you believe in healthy love
step up stand up and speak up
7 You want better for your children than
what you experienced in relationships Many of us have never personally wit-
nessed a healthy relationship in our own
families and communities much less been
taught about how to go about securing one
for ourselves If you are divorced a witness
or victim (actually theyrsquore one and the
same) of partner violence or are currently in
an unhappy marriage you know what it
means to fear that your sons and daughters
are doomed to the same fate Read Loving
In The Grown Zone so yoursquoll know that you
can break the cycle share it to make sure
that you do
8 You are tired of relying on others to
love you and you are ready to commit to
self-love If you are tired of chasing love
and ready to attract it the key is learning to
faithfully and unconditionally give it to
yourself Read and share our book to learn
to become what you desiremdasha healthy per-
son who loves with honor esteem and re-
spectmdashand to attract those ready willing
and able to bring you the same
Alfred Edmond Jr and Zara Green Co-Author
are co-principals of A2Z Personal Growth Enter-
prises producer of The Grown Zone discussion
series which focuses on key themes popularized
via their respective social media platforms in-
cluding their GrownZone Twitter
By Zara D Green and Alfred Edmond Jr
Continued on Page 13
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 11
YOUNG amp TRENDY
Imagine being a young teenager and decid-
ing to participate in a serious march that
you hoped would shed light on the injustic-
es facing Black people in this country as
well as change the unjust laws that were in
place allowing those injustices to be perpet-
uated without consequence
That is what our current generation ndash the
Joshua Generation ndash is up against and that
is what many that have come before them
have had to endure
This year marks the 50th anniversary of an
event that was televised around the world
called ldquoBloody Sundayrdquo and that event be-
came one of the major catalysts behind the
passage of the 1965 Voting Rights Act that
strengthen the voting rights for Black peo-
ple in this country
Inspired by Martin Luther King Jr a young
Black man by the name of John Lewis
joined the burgeoning Civil Rights Move-
ment Lewis was a Freedom Rider spoke at
1963rsquos March on Washington and led the
demonstration now known as ldquoBloody Sun-
dayrdquo
ldquoBloody Sundayrdquo refers to the March 7
1965 civil rights march in Alabama that
was scheduled to go from Selma to the cap-
itol in Montgomery to protest the shooting
death of 26-year old Black activist Jimmy
Lee Jackson who was shot in the stomach
on February 18 1965 by
Alabama State Trooper
James Fowler while the
troopers were breaking up
a peaceful protest in Mari-
on Perry County
Lewis worked with other
Student Nonviolent Coor-
dinating Committee
(SNCC) and Southern
Christian Leadership Con-
ference (SCLC) activists to
assemble and lead over
600 marchers across the
Edmund Pettus Bridge on
the way to Montgomery
Lewis and the marchers
were violently assaulted and driven back by
numerous law enforcement officials after
they crossed the bridge Lewis who still
bears the visible scar on his forehead from
the blow he received from an Alabama
State Troopersrsquo nightstick along with the
other unarmed marchers were beaten and
gassed during the attack while media out-
lets were on hand to cover the event live
The footage of the vicious and heinous at-
tacks deeply shook the country and put nec-
essary pressure on then-President Lyndon
B Johnson to advocate for the passage of
the Voting Rights Act of 1965
Lewis became one of the thirteen original
Freedom Riders and was the youngest of
the ldquoBig Sixrdquo civil rights leaders and the
chairman of the SNCC from 1963 to 1966
some of the most tumultuous years of the
civil rights movement During his tenure
the SNCC opened Freedom Schools
launched the Mississippi Freedom Summer
and organized the voter registration efforts
that led to the pivotal Selma to Montgom-
ery marches As the chairmen of SNCC
Lewis wrote a speech in reaction to the Civ-
il Rights Bill of 1963 where he denounced
the bill because it didnrsquot protect African
Americans against police brutality nor did
the bill provide African Americans the right
to vote In that year Lewis helped plan the
historic March on Washington in August
1963 the occasion of Dr Kingrsquos celebrated
ldquoI Have a Dreamrdquo speech and at 23 was the
youngest speaker that day
It is that same spirit ndash that flows from Lew-
is the last living person who addressed the
1963 March on Washington ndash that has
seemingly found its way inside the hearts
and minds of a new generation of modern
day Civil Rights leaders in this country who
are fighting to shed light on critical issues
impacting the Black community ndash from
police brutality to economic disenfranchise-
ment to political and legal disparity
All across the country we are seeing a
number of young activists that have taken
up the mantle without fear or favor to
speak up and speak out about these issues
and are not backing down
Protesters have been gathering in various
cities to demand accountability in the legal
system following the grand jury decisions
concerning Michael Brown in Ferguson
Missouri Eric Garner in Staten Island New
York and Jordan Baker in Houston Texas
The majority of demonstrations we have
seen have been youth-led movements that
has gotten the attention of mainstream
America and has breathed life into a gener-
ation of young people who had not been as
politically engaged in matters concerning
injustice as they once had been
Young people who are students community
activists and members of grassroots organi-
zations have made it a point to not stop
demonstrating and to keep up the pressure
on key entities in order to have their mes-
sage heard They have implemented ex-
tremely unique activities and messaging in
order to keep their message fresh and to
capture the attention of America
Young people have staged something they
have labeled ldquoa die inrdquo ndash which is the act of
laying on the ground to represent the hours
that Brown lie dead in the street in Fergu-
son
Protesters have added to the traditional ldquoNo
Justice No Peacerdquo chants by incorporating
ldquoI Canrsquot Breatherdquo and ldquoBlack Lives Matterrdquo
messaging
All across the country protesters took to
streets of many of the busiest intersections
in their respective cities in order to get their
message out and stand in solidarity with the
families of Brown and Garner In addition
to the street-side protests many youth de-
monstrators held massive demonstrations
inside of many of the major shopping malls
across the country
Many grassroots activist groups such as the
Houston Justice Coalition held forums and
town hall meetings aimed at local criminal
justice reform and developing plans to-
wards the next steps needed to deal with the
political law enforcement and judicial sys-
tems in the wake of the grand jury deci-
sions involving Jordan Baker Brown Gar-
ner and countless others
Black youth have been desperate for leader-
ship ever since integration and the lack of
mentorship and abandonment has forced
Black youth to find their own way to deal
with the injustices they are witnessing and
up against ndash without even considering those
who should be leading the way
This response to social and community is-
sues is nothing new Hip-hop was formed
because Black youth needed an outlet to
talk about what they were experiencing and
going through
Gangs were formed because Black youth
wanted to know what a family looked and
felt like so many joined gangs to create a
family-like atmosphere and belong to a
family that they felt truly understood them
and related to them
Black youth are no longer seeking to be
marginalized Black youth are seeking re-
spect and justice and will do what they need
to do to be safe have stability and survive
Black Youth Leading the Way in This Modern Day Movement
by Jeffrey L Boney Courtesey of
BlackPressUSAcom
12 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
THE JOURNEY
Consortium Of Faith-Based Leaders Raised Over $100000 During Black History Month for UNICEFrsquoS Efforts to Help
Stop Ebola in West Africa
On February 27 2015 at the Charles H
Wright Museum of African American His-
tory in Detroit noted faith-based leaders
from the area and key officials from the
US Fund for UNICEF
closed out their first-
ever Black History
Month campaign I AM
STOPPINGEBOLA
which raised over $100000 The funds will
support the purchase of over 2350 hygiene
kits that will be distributed in Liberia by
UNICEF to help control the spread of Ebo-
la At $43 each the kits contain soap chlo-
rine gloves and buckets among other
much-needed hygiene items and will be
provided in households and schools at risk
of the disease
The Consortium of Faith Leaders represent-
ed some of the largest African American
organizations in the country with a com-
bined membership of 11 million including
Church Of God In Christ Inc Pentecostal
Assemblies of the World Inc National
Baptist Convention USA Inc Progressive
National Baptist Convention Inc and Ab-
yssinian Baptist Church in the City of New
York The event included a number of
check presentations along with a surprise
donation from the UAW-Ford A number of
county and city officials were also present
to welcome the US Fund for UNICEF to
Detroit where the I AM
STOPPINGEBOLA campaign was hon-
ored with a proclamation from the city Key
officials from the US Fund for UNICEF
first met with members of the Faith-Based
Leadership Consortium in December 2014
to outline a pathway for an ongoing partner-
ship to assist children and families in
Africa
888-885-5552 wwwurbantrendsetterscom
From left to right Bishop Welton Lawrence Michigan - Canadi-
an Jurisdiction Church Of God In ChristDr Monica G Wil-
liams-Davis Managing Director Community Partnership US
Fund for UNICEF Bishop PA Brooks First Assistant Presid-
ing Bishop Church Of God In Christ IncCaryl M Stern Pres-
ident and CEO of the US Fund for UNICEF and Edward G
Lloyd Chief Financial Officer and Chief Operating Officer of
the US Fund for UNICEF
CALL TODAY FOR 2015 SPECIALS
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 13
Donrsquot Miss These Government Deadlines
(NAPSI)mdashWhen it comes to the federal
government getting what you need and
meeting your obligations some dates and
times can be particularly important Herersquos
a look at a few you should know
1 Selective Service Enrollment Every
man is required by law to register with the
Selective Service System within 30 days of
his 18th birthday By registering on time he
stays eligible for federal student loans and
grants many state and municipal jobs fed-
eral job training Workforce Investment Act
programs and US citizenship for immi-
grants He can even submit his information
early at 17 then at 18 he will automati-
cally be registered
Failure to register will delay men from be-
coming citizens until age 31 and can also
result in fines and prison sentences of up to
five years
Many find the easiest and fastest way to
register is to register online at
wwwsssgov In addition Selective Service
ldquomail-backrdquo registration forms are available
at any US post office and some high
schools have a staff member or teacher
appointed as a Selective Service Registrar
2 Pell Grants and student aid Federal
Student Aid provides grants loans and
work-study funds to students attending col-
lege or career school Virtually all men
must register with Selective Service to be
eligible To get the money for which you
qualify you have to meet federal and state
deadlines and your colleges may also have
a deadline Go to httpsfafsaedgov
deadlineshtm Enter your legal residence
and the school year for which you are ap-
plying for student aid Then click View
Deadlines
Generally the earlier you apply the better
3 Health Care February 15 is the deadline
for open enrollment After that you can
only get coverage if you qualify for a spe-
cial enrollment period a 60-day period
following a qualifying life event such as a
change in family status (for example birth
of a child or marriage) or loss of other
health coverage Job-based plans must pro-
vide a special enrollment period of 30 days
You can learn more at
wwwhealthcaregovmarketplace-
deadlines
4 Medicare The Initial Enrollment Period
begins three months before your 65th birth
month and ends three months after your
65th birth month for a total of seven months
(including your birth month) If you miss
this deadline you may have to pay penal-
ties on your monthly premiums More in-
formation is at wwwmedicaregov
Keep these facts and dates in mind to get
your due from the government programs
your taxes support
FAMILY TRENDS
9 Making Loving In The Grown Zone a
national bestseller will strike a tremen-
dous blow on behalf of those who believe
in truly healthy lasting life-affirming
love Itrsquos true Sex sells which is why some
many of us have been brainwashedmdashnot
only by books (with the 50 Shades trilogy a
notable example) but movies music tele-
vision and advertisingmdashto believe that
love is about sex and objectification Put-
ting books like Loving In The Grown Zone
on bestseller lists will show that the need
for healthy love is greater and deeper than
the demand for just sex
We hope that at least one of the above rea-
sons is enough to inspire you to not only
read and share our book but to join our
Grown Zone mission of helping people to
choose ldquoMore Self-Love Better Decisions
and Healthy Relationshipsrdquo (We invite you
to share your own reasons in the comment
section for this post) We are eternally
grateful to those who share our commit-
ment to helping people achieve success
without the mess and to always make the
next decision better We invite everyone as
always to lovemdashand lovemdashin the Grown
Zone If you look forward to celebrating
Excerpted from Loving In The Grown
Zone A No-Nonsense Guide to Making
Healthy Decisions in the Quest for Loving
Romantic Relationships of Honor Esteem
and Respect by Zara D Green and Alfred
A Edmond Jr (Balboa Press) Learn more
about the book at Lov-
ingInTheGrownZonecom
The Grown Zone Continued from Page 10
888-885-5552
JOIN THE UTS
NATION
TEXT 95577
UTSNOW
Newsletter
Event Updates
FREE STUFF
14 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
DIVERSITY TRENDS
Career Town Network Announces 5th Annual Ohio Champions of Diversity Awards Career Fair
Columbus Ohio ndash Career Town Networks
announced that they will host the 5th Annu-
al Ohio Champions of Diversity Awards
Luncheon Career Fair and Workshops on
September 23 amp 24 2015 at the Aladdin
Shrine Event amp Conference Center 3850
Stelzer Road in Columbus Ohio
Over the past 4 years The Ohio Champions
of Diversity Awards has worked in partner-
ship with The Ohio Conference NAACP
representing over 70 Chapters Statewide to
bring ALL Diverse communities together to
celebrate our accomplishments and dedica-
tion to diversity The Ohio Champions of
Diversity Awards is proud to be the First
and Only Awards program in Ohio that
recognizes the diverse efforts of individuals
and corporations
Created by Ohio publishing legend Amos
H Lynch Sr and his nephew Orville
Lynch who also created the annual Martin
Luther King Jr Breakfast in Columbus
Ohio the Ohio Champions of Diversity
Awards are designed to highlight and rec-
ognize the contributions of individuals and
corporations with 500 or more employees
who demonstrate outstanding efforts in Di-
versity Leadership Development Supplier
Workforce and Community Outreach This
year the awards will also include a Diversi-
ty Small Business Award
The Ohio Champions of Diversity Awards
is truly an inclusive event that represents all
persons including African American His-
panic Asian Somali LGBT Disabled
Veterans Emerging and general market
communities said Orville Lynch Founder
Career Town Networks The Ohio Cham-
pions of Diversity Awards program is a
unique one of a kind Annual 2 Day event
that includes an Awards Luncheon and an
on line and in person Career Fair Student
Career Day Panel Discussions and Work-
shops continued Lynch
The Ohio Champions of Diversity Awards
Luncheon is put together and run by All
Ohio Small Minority owned and operated
Businesses that include Career Town Net-
works Spencer 4Higher Media
Whitehouse Media Group T Communica-
tions Black Central Creative and Urban
Trendsetters Media The monies generated
for the Ohio Champions of Diversity
Awards go towards hosting the event and
ldquoStay In Ohiordquo with partial proceeds bene-
fiting the Ohio Conference NAACP and
other diverse non profit organizations
In order to continue to recognize celebrate
and honor Ohiorsquos leaders and corporations
we invite All Ohio communities and busi-
nesses to join us for the 5th Annual Ohio
Champions of Diversity Awards Luncheon
Career Fair amp Business Expo on September
23-24 2015 being held for the last time in
the Beautiful Aladdin Shrine Event amp Con-
ference Center before they close their doors
for good
For more information tickets vendor or
sponsorships contact Sharon S Gordon of
Urban Trendsetters Media at 888-885-5552
or email Sharonurbantrendsetterscom
Watch the Champions of Diversity Promo-
tional Video Online HERE
By Brenda D Spencer
WASHINGTON -- The US Small Busi-
ness Administration (SBA) will launch an
18 state road tour joined by 11 fellow fed-
eral agencies in the SBArsquos Small Business
Innovation Research (SBIR) and Small
Business Technology Transfer (STTR) pro-
grams
The SBIR Road Tour ldquoSeeding Americarsquos
Future Innovationsrdquo is a nationally focused
outreach initiative targeting advanced tech-
nology communities including women-
owned and minority-owned small business-
es in states that have underutilized funding
opportunities through these programs To-
day the agency is launching information on
the tour through wwwsbirgov and will also
launch a blog that will be active up through
the end of the tour in late August
ldquoThe SBA oversees Americarsquos largest seed
fund for small businesses in the STEM
fields The SBIR and the STTR programsmdash
allocates $25 billion a year to small inno-
vators By reserving a specific percentage
of federal RampD funds for smaller firms
Uncle Sam encourages domestic small busi-
nesses to engage in high-growth priorities
and build a strong national economy SBIR
recipients have created breakthroughs in
nanotechnology robotics mobile commu-
nications genetic therapies clean energy
and spacerdquo said Administrator Maria Con-
treras-Sweet
ldquoThe Presidentrsquos 2015 budget embodies the
Administrationrsquos ongoing commitment to
investments in job creation and economic
growth specifically through targeted in-
vestments in science technology and inno-
vation Through this tour we will educate
more small business innovators on how to
take advantage of these programs so that
their entrepreneurial spirit and our invest-
ment drives the next new big technological
breakthroughrdquo said Contreras-Sweet
SBA Promotes Innovation and Technology with National Road Tour
Continued on Page 17
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 15
National Society of Black Engineers amp American Society of Civil Engineers Join Forces to Develop and Retain Next-Gen African-American Engineers
Washington DC mdash The National Society
of Black Engineers the largest student-
governed engineering organization in the
country and the American Society of Civil
Engineers announced their renewed strate-
gic partnership in a ceremony on Feb 24 at
the National Academy of Sciencesrsquo Great
Hall in Washington DC The organiza-
tionsrsquo leaders signed a memorandum of
understanding (MOU) committing to com-
bine their resources and expertise to in-
crease the retention representation and de-
velopment of African-American civil engi-
neers in the US workforce
ldquoNSBE recognizes that it cannot fulfill its
mission without strategic partnerships
with the US engineering communityrdquo
said NSBE National Chairperson Sossena
Wood ldquoThis MOU with our first strategic
partner the American Society of Civil
Engineers is another major step toward
supporting our members building our
organizations growing the number of
underrepresented engineers and accom-
plishing much for the US engineering
professionrdquo
ldquoAs leading engineering professional so-
cieties ASCE and NSBE are uniquely
and strategically positioned to address the
US engineering workforce and innova-
tion challenges our nation facesrdquo said
ASCE President Robert D Stevens
PhD PE FASCE ldquoThis MOU repre-
sents the collaborative actions ASCE and
NSBE are undertaking to attract develop
and retain current and future black civil
engineersrdquo
According to the US Bureau of Labor Sta-
tistics in 2013 African-Americans repre-
sented 55 percent of the countryrsquos engi-
neering workforce and 54 percent of the
civil engineering workforce The statistics
also showed that African-Americans repre-
sented only 34 percent of college students
who earned a bachelorrsquos degree in civil
engineering and 33 percent of those earn-
ing a masterrsquos degree in the same discipline
Under the terms of the MOU NSBE and
ASCE will offer reciprocal memberships
co-sponsor frequent professional develop-
ment continuing education mentoring and
leadership development programming and
promote and support student and local
chapter collaborations The organizations
will also engage in large-scale efforts aimed
at promoting awareness and interest in engi-
neering careers such as an upcoming
IMAX film and educational project ndash
DreamBig (wwwdreambigfilmorg)
Strategic Partnership Leaders of the National Society of Black Engineers (NSBE) and the
American Society of Civil Engineers (ASCE) sign a memorandum of understanding before the
Charles Stark Draper Awards Dinner at the National Academy of Sciences in Washington DC
(left to right) ASCE Executive Director Thomas W Smith III ASCE President Robert D Ste-
vens NSBE National Chair Sossena Wood and NSBE Executive Director Karl W Reid
SBIR and STTR programs bring together
several federal agencies to promote innova-
tion and research around many different
areas of priority For example current
awards support the Administrationrsquos com-
mitment to Alzheimerrsquos disease and other
neuroscience priorities and Brain Research
through Advancing Innovative Neurotech-
nologies (BRAIN) Initiative
Each SBIR Road Tour stop will be hosted
by a local organization committed to sup-
porting technology-based entrepreneurship
and will provide attendees with a face-to-
face opportunity to talk directly to federal
agency program managers and decision
makers
The first series will take place the week of
March 23rd with stops in Louisville Ken-
tucky Nashville Tennessee Atlanta Geor-
gia and Columbia South Carolina The
next stops in the tour during the week of
April 27th are Long Beach Mississippi
Ruston Louisiana Oklahoma City Oklaho-
ma Wichita Kansas and Columbia Mis-
souri Additional tours will hit the north
central and northwest regions Small tech-
nology firms innovators scientists or re-
searchers seeking more information on the
SBIR Road Tour including a listing of all
states to be visited should go to
wwwsbirgov
The highly competitive SBIRSTTR pro-
grams provide the needed impetus for many
advanced technology firms to move from
ideation to commercialization and support
this nationrsquos innovation driven economy
Since the programsrsquo inception there have
been over 150000 awards totaling about
$40 billion that have helped this nationrsquos
innovators de-risk technology and keep the
nation competitive The SBIRSTTR pro-
grams have provided seed funding to com-
panies including Qualcomm iRobot Sy-
mantec and Genzyme
For more information about SBIRSTTR
programs please visit wwwsbirgov
SBIRSTTRmdashContinued from Page 16
RESOURCE SPOTLIGHT BDPA (Black Data Processing Associates) is a non-
profit organization of professionals working in or having interest in the Computer
Science and Information Technology Fields httpsbdpasite-ymcom
DIVERSITY TRENDS
16 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
Successful Sistarsquos To Seek For Business and Personal Success
Black women represent one of the wealthi-
est and most influential demographics on
the planet We are extremely goal-oriented
and career-driven and we are very entre-
preneurial We are more likely to start a
business be successful in business create
jobs and give back to our communities
Many women today are using the internet
as a way to stay connected through social
media network with professionals and start
a new business
During Womenrsquos History Month we wanted
to celebrate Black women who have decid-
ed to develop their careers by producing
online businesses conferences and expos as
well as women only membership sites that
empower and motivate other women by
helping them succeed in life family and
business
Developing a product producing a website
marketing the website and monetizing your
talent is only the beginning to succeeding
online Research the women events and
organizations represented and maybe you
will discover your passion create a new
avenue for wealth and become a Successful
Sista yourself
The goal of Dr Venus Opal Reese is to
teach purpose-driven high-achieving entre-
preneurial Black Women how to identify
monetize and leverage their worth by trans-
forming mindsets creating inspiring and
Rosettarsquos speeches and workshops are
inspiring interactive and informative
designed to help participants take imme-
diate action
Dr Venus Opal Reese
Defy Impossible Business Coach
wwwdefyimpossiblecom Rosetta Thurman
Happy Black Woman
wwwhappyblackwomancom
Sharvette Mitchell
Talk Radio amp Media Coach
wwwsharvettecom
The Sharvette Mitchell Radio Show
features various guests that include
celebrities artists authors small busi-
ness owners public speakers consult-
ants media personality and other influ-
ential people Our goal to motivate
excite and influence
Deborah Owens is hailed as thought leader
and advocate for remedying the wealth
disparities of women and minorities She is
the author of three books most recently
critically acclaimed A Purse of Your Own
An Easy Guide to Financial Security pub-
lished by Simon and Schuster
Deborah Owens
The Wealth Coach
wwwdeborahowenscom
Rachel Wilson Thibodeaux also known
as the SWAG Strategist amp Leverage
Your Brand Coach is Founder and CEO
of SWAG Strategy Solutions SWAG is
an acronym for Strategic Women
Achieve Growth SSS offers business
coaching professional speaking training
and development to women entrepre-
neurs ndash both current and aspiring entre-
preneurs along with sales professionals
Rachel Wilson Thibodeaux
SWAG Strategy Solutions
wwwswagstrategycom
Heal a Woman to Heal a Nation Inc
(HWHN) is a community based organi-
zation that promotes holistic wellness
for women and families through educa-
tion physical and mental health eco-
nomic and self empowerment
Mothyna James-Brightful
Heal a Woman to Heal a Nation
Conference
wwwhwhnorg
Small Business amp Women Empowerment
Coaches
Gina McCualey
Blogging While Brown Conference
wwwbloggingwhilebrowncom
Powerful Events
Blogging While Brown is more than a con-
ference it is a community - an incubator of
creativity collaboration and sustainability
for emerging leaders in digital media and
social change
By Sharon S Gordon
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 17
Ms Ingrid Saunders Jones is the Senior Vice President of
Global Community Connections for The Coca-Cola Com-
pany and Chair The Coca-Cola Foundation (Atlanta GA)
As the leader of Coca-Colarsquos philanthropy efforts the
company has contributed more than $460 million to sup-
port sustainable community initiatives including the His-
panic Scholarship Fund United Negro College Fund
(UNCF) Catalyst the Critical Difference for Women pro-
gram at Ohio State University the International Costal
Clean-up Boys and Girls Clubs of America the National
Council of Negro Women and the World Wildlife Fund to
name a few The Foundation also funds The Coca-Cola
First Generation Scholarship Program for first generation
college students Ms Jones also serves on the boards of
The Coca-Cola Africa Foundation and The Coca-Cola
Scholars Foundation
Extraordinary educator and political leader Mary McLeod
Bethune (1875-1955) founded NCNW in 1935 and envi-
sioned it to be an organization of organizations that would represent the national and in-
ternational concerns of Black women It would also give Black women the opportunity to
realize their goals for social justice and human rights through united constructive action
Today the National Council of Negro Women Inc (NCNW) is a council of 39 affiliated
national African American womens organizations and over 240 sections - connecting near-
ly 4 million women worldwide
National Council of Negro
Women
Ms Ingrid Saunders Jones
Chair wwwncnworg
Successful Sistarsquos To Seek for Business and Personal Success
Lucinda Cross
Activate Conference
wwwactivateconferencecom
Doreen Rainey
Get Radical Conference
wwwgetradicalconferencecom
Jessica Ann Mitchell
Blogger Week
wwwbloggerweekcom
Camika Smith
The BOSS Network
wwwthebossnetworkorg
A dynamic seasoned and no-nonsense
personal and business coach she is the
Founder of the RADICAL Success Insti-
tute and Vice President Operations
Transformation Division in the Steve Har-
vey World Group Focused on showing
people how to take their goals and make
them a reality shersquos built her career
around teaching and training individuals
entrepreneurs and executives on systems
and methods to accelerate success
The Art of Activation is a life changer and
will give you key tactics and strategies to
run in hot pursuit towards your personal
professional and global purpose Founder of
the popular Activate Conference Held
annually Activate presents a series of in-
formative events with the purpose of
ldquoactivatingrdquo the power inside of women
Blogger Weektrade 2015 is a multicultural
festival of bloggers journalists and
social media mavens hosted by Black
Bloggers Connect
As a collective The BOSS Net-
work supports women in their journey to
become independent and successful in
their endeavors utilizing network-
ing Working towards one simple
goal BOSSreg is ldquoBringing Out Successful
Sistersrdquo to build relationships and net-
works to structure a foundation where
women feel supported in their holistic
lives
LaShanda Henry has been developing
websites for over 10 years She owns over
15 web properties and is most passionate
about two things creating positive web-
sites for people of color and helping wom-
en entrepreneurs learn how to build suc-
cessful businesses online
Ms Henry graduated Columbia University
and received her bachelorrsquos degree in
Computer Science in 2002
ldquoMy lifersquos mission is to motivate inform
inspire connect With my mother in mind
I do what I do for parents looking to better
their childrenrsquos lives and for women striv-
ing to live their dreams I love to share
information and build communities online
Itrsquos what I do and who I amrdquo
Some of LaShandarsquos most popular websites include bull Multiple Shades of You Online (an African American Web Portal)
bull BBWO ndash Social Network for Women Entrepreneurs
bull SistaSense Money and Marketing blog
LaShanda Henry
Founder of Black Business Women
Online
Wwwmybbocom
National Organization Online Entrepreneur Success
18 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
BUSINESS TRENDS
Leading the Way ndash Women Leaders Matter
When it comes to successfully running a
business and managing employees women
clearly lead the way ndash Women Leaders
Matter A recent survey conducted by the
Pew Research Center found that most
Americans see women as stronger than or
equal to men when it comes to key leader-
ship traits From being honest and treating
employees fairly to mentoring staff women
executives and managers come out ahead
Thatrsquos great news because recognition of
the many attributes women bring to leader-
ship roles further reinforce the positive im-
pact women have in todayrsquos business world
Add to this the fact that according to new
research from Expert Market the number of
women-owned businesses has nearly dou-
bled in the last 20 years itrsquos easy to see
how women leaders are leading the way
Here are more reasons why women leaders
matter
Shake It Up
Letrsquos face it women leaders shake things
up Men have inhabited corner offices and
board rooms ndash not to mention seats in Con-
gress ndash far too long Having more women in
leadership roles in business as well as a
stronger presence in local and national poli-
tics helps maintain the balance and keeps
the playing fields even
Create Awareness
As women executives take on more and
more significant roles in business it helps
create an awareness of the value profession-
al women bring to a company Whenever
we read about the successes of a top CEO
such as Yahoo Incrsquos Marissa Meyer or
cheer on a woman who has left another
crack in the proverbial glass ceiling we feel
empowered and impassioned to continually
strive for our own professional goals
Encourage Workplace Diversity
As part of a diverse group women business
owners managers and executives are aware
of the many roadblocks they may encounter
on the way to success For those reasons
women leaders are in the perfect position to
pave the way for others by fostering diver-
sity in their companies And although a
recent study found that women bosses are
often penalized for hiring and promoting
other women and minorities we must con-
tinue to move forward ldquoContinue to recruit
diverse talent to meet diversity quotas and
build an environment of color creativity
and culturerdquo says Star Jones President
ldquoMake workplace diversity and inclusion a
corporate priorityrdquo
Inspire the Next Generation
Perhaps the most important reason why
women leaders matter more than ever is the
excitement they ignite in the next genera-
tion of young women Having role models
You do this of course through network-
ing If you want to network with important
people you have to know where they are
and get yourself therehellip
Here are a few ways to do that
Power network within traditional chan-
nels Go to your companyrsquos events
when you get priceless face time with
higher-ups In addition build your net-
work upon the classic infrastructures of
family friends your college alumni
group and professional associations
Join a networking group Find one
whose members span every industry
that will give you a broad understand-
ing of other businesses and exposure to
new clients
Connect with everyone That means
networking up down and sideways
Donrsquot think that to make the CEO chair
by age forty-five you should only in-
teract with managers VPs and trus-
tees Get to know the folks in the mail-
room and the coffee shop janitors the
newsstand operator security officersndash
you never know who might offer a
golden nugget of information that be-
comes your jackpot
Find lsquoem Research where your dream
team members work out get coffee
and eat lunch I am not advocating that
you become a stalker as that would
defeat your purposehellip if you become a
friendly face in your potential dream
team memberrsquos kickboxing class and
then ease into chit-chat and get to know
them slowly you can
ultimately introduce
yourself as a business
owner and propose that
they consider joining
your innovative ven-
ture
Bottom Line Trust
that the law of attrac-
tion will deliver the right people to you with
the best chemistry fit and timing And you
will magically click with your team to live
your dream
Be Where Important People Are
Darnell Smith is the
FounderCEO of Busi-
ness in the Black a online
media and marketing
company based in Dallas
Texas http
businessintheblackcom
Joining a networking
group and attending
annual business net-
working conferences
are a great way to
connect with like-
minded business pro-
fessionals
NAPW defines success as owning your
own power As the largest most-
recognized networking organization of pro-
fessional women in the country spanning
virtually every industry and profession the
National Association of Professional Wom-
en (NAPW) is a powerfully vibrant net-
working community with over 600000
members and nearly 300 Local Chapters
NAPW members have diverse backgrounds
beliefs perspectives and lifestyles with one
common bond - their ability to succeed -
See more at httpwwwnapwcom
By Star Jones Esquire President of National Association of Professional Women
Star Jones Esq
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 19
TECH TRENDS
GET YOUR SITE STATS CALL UTS AT 888-885-5552
Changes In Technology Can Present Opportunity For Small And Midsize Businesses
(NAPSI)mdashThanks to new technology itrsquos
an exciting time for small and midsize busi-
nesses Thatrsquos because many are finding
that increased access to new technologymdash
such as cloud and mobile solutionsmdashcan
provide access to services that were never
within their reach before helping them
grow and be more productive
They are also finding that using old or out-
dated technology can hinder a companyrsquos
ability to do business in a number of
waysmdashfrom security risks and compliance
issues to not being able to implement even
modest changes or updates in software all
of which can significantly hamper a compa-
nyrsquos ability to be successful and competi-
tive
A Shift In Technology
The beginning of one era in technology
often means the end or phasing out of an-
other For example to accommodate the
shift toward modern technology used by a
growing number of small and midsize busi-
nesses Microsoft will end support for Win-
dows Server 2003 on July 14 2015
This means that security patches and up-
dates will no longer
be available after
this period resulting
in a less stable and
less secure techno-
logical infrastructure
if no action is taken
However the good news is that a variety of
easy-to-integrate options are available for
those ready to upgrade including Microsoft
Azure the companyrsquos cloud platform
Cloud solutions such as Azure are designed
to provide small and midsize businesses
with the ability to scale up or down to take
advantage of opportunities or cut costs all
based on their needs
Numerous Benefits
Many small and midsize businesses report
that moving to a cloud platform like Azure
provides a range of benefitsmdashincluding
increased backup capacity enhanced disas-
ter recovery capabilities consistent compli-
ance with regulatory demands and access to
the most modern applications These bene-
fits can help small and midsize businesses
move faster
reduce costs
and ulti-
mately be
more produc-
tive
bull Backup Todayrsquos businesses generate
more data than ever before The cloud of-
fers reliable and economical backup for
data for businesses of any size and it even
automatically replicates data to help guard
against unexpected hardware failures
bull Disaster recovery Backup is a great so-
lution to protect your business from data
deletion and corruptionmdashbut it isnrsquot the
only important factor when it comes to data
Disaster recovery with Azure means your
companyrsquos data and applications will be
replicated in the cloud and accessible at any
time should anything happen to your physi-
cal location
bull Compliance With data security comes
legal and regulatory requirements With
cloud platforms like Azure your security
software will be continually updated mak-
ing it easy for your business to ensure it
remains compliant with unique industry
requirements
bull Modern applications The cloud pro-
vides the infrastructure platform and cus-
tom-made solutions in one place rather
than having to cobble solutions together
piece by piece This helps make it possible
for small or mid-size companies to spend
less time troubleshooting IT issues and
more time on activities that will drive the
business forward
Now is the time to plan your transitionmdash
and Microsoft is here to help For more
information please visit
wwwmicrosoftcomen-usserver-cloud
productswindows-server-2003 To find a
Microsoft partner in your area to assist in
your cloud transition visit
wwwpinpointmicrosoftcom
By embracing more modern up-to-date
technologies small and midsize business-
es are able to innovate in a way that al-
lows them to outpace the competition
WBC OHIO Announcement DreamBuilder
The Womens Business Center is now offering an online interactive Business Plan
DreamBuilder is a unique multi-leveled business skills training program created to help women build their dream of starting or growing their own business The 12 courses teach the basics of starting and growing a business including topics such
Rewards and Challenges of Being an Entrepreneur
Developing Your Business Idea
Who is Your Customer
Who is Your Competitor
Marketing Strategy
The significance of Branding
Pricing and so much more Upon completion you will have an edita-ble business plan Through our online tool you will become a part of the WBC DreamBuilder community You can communicate with other participants through discussion boards and messaging options In addition you will find various sample business forms and useful templates for your business Register at httpwwwdreambuilderorgwbcohio Contact us for further information (614) 732-0981
Empowering women entrepreneurs with the resources and tools to create strong sustainable business
20 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
REAL ESTATE TRENDS
HOME amp STYLE TRENDS
Five Quick Ways To Upgrade Your Home For Resale
(NAPSI)mdashWhether yoursquore considering
cashing in on your equity downsizing trad-
ing up moving for a change of scenery or
relocating for better prospects a few smart
investments and improvements can help
your home stand out from the competition
so you get top dol-
lar Even if yoursquore
not planning on
moving anytime
soon these strate-
gies can maximize
your homersquos value
and increase its
marketability
bull Sprucing up the
exterior If you
think yoursquoll have a
few years before
you move work on
your landscaping
now to give plants
time to mature
Look for easy-care
perennials such as hostas which multiply
on their own If you have less time you can
still achieve a quick makeover by power
washing paths and siding painting or up-
grading your front door and keeping the
lawn watered and weeded
bull Removing eyesores inside Some minor
adjustments can help buyers recognize
whatrsquos great about your home Swap out-
dated fixtures remove wallpaper and give
everything a deep clean Replacements
donrsquot have to be top of the line they just
need to eliminate hang-ups for potential
buyers
bull Improving the kitchenmdashto a point You
probably wonrsquot recoup the cost of a full
kitchen renovation but smaller projects such
as upgrading appliances and painting or
refinishing cabinets can modernize the
space
bull Refreshing rooms with neutral paint This is a time-honored tip for a reason
While seeing your favorite bold hues on the
walls makes you happy potential buyers
may not agree A fresh coat of neutral paint
can help them envision their own belong-
ings in the space
bull Focusing on energy efficiency The right
energy-smart upgrades can assure buyers
theyrsquore seeing an efficient home where util-
ity bills can be minimized Adding insula-
tion to the attic and walls can make a dra-
matic improvement in many homes Con-
sider the windows as well Adding a heat-
rejecting window film such as 3M Sun
Control Window Film can reduce cooling
costs and typically does not change the win-
dowsrsquo appearance Since the window film
can reject up to 99 percent of UV rays it
can protect the investment you made in
your hardwood floors rugs window treat-
ments furniture and artwork
Learn More
For further facts visit www3Mcom
homeimprovement
(NAPSI)mdashThere could be good news for
many households The garage can be so
much more than a storage room where you
hide your kidrsquos soccer cleats lawn mower
and old yearbooks With these five tips you
can make it as organized functional and
aesthetically pleasing as any room in your
house
1 For many the garage is the pri-
mary entry and exit point to the
home but it can also serve as a
terrific storage space for emergen-
cy supplies Check to make sure
your home emergency kit is up to
codemdashreplace batteries in flash-
lights and replenish your canned
food and medical supplies You
may not need them every day of
the year but itrsquos better to be safe
than sorry Also ensure that you
have backup power sources availa-
ble in the event of an outagemdasha
home generator and backup battery for your
garage door opener are proven solutions
that will help maintain accessibility and
functionality for your family no matter the
circumstance
2 While reorganizing take some time to
check your garage door Test the alignment
by disconnecting the door from the opener
once itrsquos disconnected you should be able
to lift the door easily with one hand If the
door is stuck or difficult to lift you should
call an authorized dealer for an inspection
Also be mindfulmdashif your garage door
opener was installed prior to 1993 itrsquos
probably time to have it replaced as it may
not be equipped with the latest safety fea-
tures such as photo eyes
3 When cleaning the garage homeowners
tend to think of horizontal spacemdashclearing
out boxes on the floor moving gardening
equipment and power tools over to the
sidemdashbut freeing up vertical space can be
just as important Instead of piling contain-
ers on the floor think about installing wall
shelves to maximize space If you want to
clear up additional overhead for a larger
car a hanger for bikes or other large pieces
of sporting equipment consider replacing
your overhead garage door opener
4 Yoursquove organized and upgraded your
garage but yoursquore not done yetmdashyou need
to be sure your garage is a safe place for
friends family and pets Store flammable
propane tanks outdoors and invest in a 5- or
10-pound fire extinguisher in case of emer-
gencies Lock up any other dangerous
chemicals
5 A good cleaning ultimately helps in-
crease convenience and peace of mind and
that premise can extend beyond organiza-
tional tips
Creating a clean functional space will pro-
vide the peace of mind you want and de-
serve You can turn your home into an or-
ganized retreat and your garage into a func-
tional space-saving area you can enjoy year
after year
Spring Cleaning 101 Find Extra Funds and Freedom By Decluttering Your Garage
How a few quick touch-ups can create added value to your
home
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 21
TRENDY PALETTE
(NAPSI)mdashSo many people are grilling out-
doors year-roundmdasheven when temperatures
dip below freezingmdashthat Weber Grills the
company that launched the grilling revolu-
tion more than 60 years ago has released its
top tips for hearty grillers who simply
wonrsquot give up the distinctive flavors that
only an outdoor grill can deliver
ldquoMore than half of grill owners grill year-
roundmdashand 35 percent grill when the
temperature drops below freezingrdquo
said Kim Lefko Executive Vice Pres-
ident AMERICAS Weber-Stephen
Products LLC ldquoOur annual Weber
GrillWatch Survey reveals the top
reason people brave the cold is be-
cause they feel everything tastes better
grilled They also tell us itrsquos because
they see grilling as an adventure itrsquos
lsquome timersquo and itrsquos lsquofootball seasonrsquordquo
Whether grilling for one or two or to
add some flair to your next party be sure to
bundle up on your way to the grill and arm
yourself with these essential tips from We-
ber
bull Plan on adding five to 10 minutes to the
normal time it takes to preheat your grill in
the warmer months
bull Even when itrsquos cold outside never grill in
an enclosed space that can trap deadly car-
bon monoxide such as inside a garage or
under an overhang
bull If yoursquore lookinrsquo you ainrsquot cookinrsquo Resist
the urge to lift the lid Repeatedly opening
the grill will let precious heat escape ulti-
mately increasing your grilling time
bull Use a thermometer to measure the internal
temperature of foods for delicious results
every time
bull Have backup fuelmdashcharcoal and pro-
panemdashon hand in the winter as the grill will
typically require more fuel than during the
warmer months
bull Grill what you know Cold weather is the
time to stick with the tried-and-true recipes
you know by heart to maximize efficiency
at the grill
bull Position gas grills so the wind is perpen-
dicular to the gas flow and not blowing the
flame down the burner tubes
bull Keep your grill covered to protect it from
the elements
bull Snow gloves are not barbecue gloves
Make sure you have on heat-resistant
gloves when operating your grill
For additional cold weather grilling tips
visit wwwwebercomweber-nationblog
how-to-grill-in-the-winter
Essential Tips For Year-Round Grilling
888-885-5552 inforbantrendsetterscom
URBAN TRENDSETTERS INTRODUCES
NEW APPS FOR RESTAURANTS amp MORE
22 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
HEALTH AND WELLNESS
by Bruce Johnson
heart attack survivor and news reporter-
anchor
(NAPSM)mdashldquoForty-two-year-old black
male probable heart attackrdquo To this day
the paramedicsrsquo words as they rushed me to
a Washington DC hospital ring in my
ears
It began as a normal Thursday cover-
ing news as a street reporter in the
toughest part of our nationrsquos capital
When the severe pain in my chest
began I tore open the top buttons of
my dress shirt and loosened my tie to
no avail After a few failed attempts
to shake off the pain I was rushed by
ambulance to the local hospital
As I was rolled into the emergency
room my shirt was cut off an IV
needle was stuck in my arm and
monitoring leads were stuck to my
chest I was given medication to dis-
solve any blood clots and restart
blood flow to my heart An electrocardio-
gram showed that I had had a type of heart
attack called ldquothe widow makerrdquo An artery
was abruptly and completely blocked Fifty
percent of patients who have this type of
heart attack die before they get to the hospi-
tal
My cardiologist was concerned I was
young to be having a heart attack and was
outwardly in good health
Two years before my heart attack with a lot
of help I had quit smoking and eliminated
all alcoholic drinks However my job as a
reporter for a top news station was inherent-
ly stressful I often grabbed fast food as I
tried to balance professional responsibilities
with family time It had all caught up with
me
Later that night my chest pain came back
and I was flown to another hospital where
an emergency angioplasty was performed to
widen the obstructed artery
I was in intensive care for several days be-
fore starting inpatient cardiac rehab Within
2 weeks I was walking and ready to go
home I continued my supervised cardiac
rehab as an outpatient for another 6 weeks
Determined to learn why I had my heart
attack and what I could do to prevent anoth-
er one I relied on what I did best research
and investigation I asked my family about
our history of cardiovascular disease I read
articles and listened intently when the nurs-
es and doctors explained about my blood
pressure pulse weight and medications I
worked with a nutritionist who told me that
if I ate mostly fresh fruits and vegetables
broiled fish and chicken and lower-fat
foods I could occasionally enjoy spare ribs
at family get-togethers
I had always been athletic before my heart
attack but I knew I needed an activity that
Hey Man Itrsquos Time We Have A Heart-to-Heart
Continued on Page 23
Bruce at work amp play
after surviving heart
attack
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 23
DIET FREE LIFE PROUD SPONSORS OF THE NEW UTS
FITS amp TRENDY MAGAZINE gave me control of my heart speed I start-
ed by running on a treadmill and then
moved my runs outside I listened to my
body but wasnrsquot afraid to push myself
I saw my doctors regularly to make sure
my heart was functioning at its best My
health care team was stunned by my recov-
ery often calling me a miracle which felt
great But not as good as knowing I was
living healthy tracking and controlling my
blood pressure and taking care of myself
Despite my progress I needed to prove to
myself that I was healthy Since running
had be come my passion I entered the
Marine Corps Marathon With clearance
from my doctor on October 22 2000mdash
eight years after my heart attackmdashI ran
262 miles When I crossed the finish line
I knew my heart attack hadnrsquot defeated or
defined me
I know I was spared My story could have
turned out differently and I am grateful for
this gift of life But do you know what
This could be you Heart disease remains
the leading cause of death in America
If you learn anything from my story I
hope itrsquos that YOU have to take care of
yourself and your heart No one else can
do it for you During American Heart
Month and all through the year make
your heart a priority Know your blood
pressure and keep it in control Donrsquot
smoke Eat less fatty salty and greasy
food and more fruits and vegetables Make
an appointment with your doctor Free
resources and information are available
from Million Hearts at
http1usagov1AU65x6 Take it from
me taking action today could save your
life tomorrow
HeartmdashContinued From Page 22
24 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
BEAUTY AND FASHION TRENDS
Inspiring Beauty 50 Years of Ebony Fashion Fair
The first-ever exhibition on the Ebony
Fashion Fair Inspiring Beauty explores the
50-year history of the charity fashion spec-
tacle that redefined the concepts of beauty
style and empowerment for African Ameri-
cans by examining the history of the show
and its director and producer Eunice W
Johnson
Inspiring Beauty showcases nearly 100 ob-
jects including ensembles and accessories
displayed on fully stylized mannequins to
recreate the runway experience as well as
archival photographs video and Johnsonrsquos
personal effects to tell the full story of these
unparalleled events At the center of this
dynamic show are the stunning gowns
feathered coats and statement designs seen
in the 40 garments selected from a collec-
tion of thousands Johnson amassed in five
decades
Works by designers including Stephen
Burrows Christian Dior Christian La-
croix Bob Mackie Missoni Jean Patou and Sarli illustrate themes of vision inno-
vation and power as exemplified by John-
sonrsquos entrepreneurial spirit flair for fash-
ion and philanthropic goals as co-founder
of Johnson Publishing Company publisher
of Ebony and Jet magazines
Exhibition highlights include garments
from fashion greats such as Valentino
Pierre Cardin and Alexander McQueen
for Givenchy before they reached world-
renowned status An Yves Saint Laurent
lsquoPicassorsquo cocktail dress Nina Ricci even-
ing ensemble of a shirred jumpsuit and ruf-
fle coat Karl Lagerfeld for Chloeacute beaded
gown Vivienne Westwood animal print
evening gown and Emanuel Ungaro two
piece bridal gown are examples of the spec-
tacular trends of fashion and attitude of
style
Developed by the Chicago History Museum
in cooperation with Johnson Publishing
Company Inspiring Beauty offers an un-
precedented multisensory experience to
visitors who have never attended an Ebony
Fashion Fair as well as reconnects those
who experienced it first-hand
TOUR SCHEDULE Museum of Design Atlanta GA
October 18 2014 ndash January 4 2015
Milwaukee Art Museum WI
February 5 2015 ndash May 3 2015
Minnesota History Center St Paul MN
May 22 2015 ndash August 16 2015
Charles H Wright Museum of African
American HIstory Detroit MI
September 18 2015 ndash January 3 2016
Memorial Art Gallery of the University
of Rochester NY
January 30 2016 ndash April 24 2016
Bellevue Arts Museum WA
May 20 2016 ndash August 12 2016
The George Washington University Mu-
seum and The Textile Museum Wash-
ington DC February 10 2017 ndash June 4 2017
Eunice Johnson at work 1970 Photo
courtesy of Johnson Publishing Compa-
Eunice Johnson with designer Yves
Saint Laurent 1972 Photo courtesy of
Johnson Publishing Company LLC
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 25
ldquoMaking pretty faces is my specialty
Sara King
Professional Makeup Artist
614-900-1033 wwwstyleseatcomsarakingbeauty
Special
Events
Free-Lance
Make-Up Parties
BEAUTY amp FASHION TRENDS
Available at DrsquoAndrearsquos Hair Studio
DrsquoAndrea Brown Master Designer
2151 E Dublin Granville Road Suite F
Columbus OH 43229 P 614-636-2298
5 STAR HAIR MAYVEENCOM
Natural Straight
Deep Wave
Curly Wave
Loose Wave
FREE BUSINESS OPPORTUNITY
CALL TODAY
If yoursquore like me yoursquove got a random col-
lection of carrier and essential oils some-
where in your beauty arsenal If yoursquore like
me said random collection of essential and
carrier oils is mostly just sitting there col-
lecting dust and taking up space on your
shelves Many of us aspire to be gung-ho
DIY mixtresses in our down time but life
doesnrsquot always have that in store for us In
fact sometimes we buy products we donrsquot
need and make aspirational plans that wersquore
going to learn how to use them That
doesnrsquot always happen Irsquom here to help
you sift through the clutter
First things first ndash let me introduce you to a
recipe book you should check out ndash Natural
Beauty Alchemy Make Your Own Organic
Cleansers Creams Shampoos Serums
Balms and More Itrsquos written by fabulously
named licensed pharmacist and expert
healthcare professional Fifi M Maacaron
and features more than 100 easy to follow
recipes for skin and body IMO itrsquos pret-
ty light on hair recipes but it offers helpful
and simple recipes for bellas who want to
make their own toner or serum or even per-
fumes from essential oils With permission
from the publisher I got access to a few
exclusive recipes ndash you gotta get the book
for the rest I specifically requested the
breakdown for the ldquo3-in-1 Lazy Blendrdquo ndash
you KNOW I love a good multi-use prod-
uct A DIY multi-use product SOLD
Herersquos the breakdown courtesy of The
Countryman Press
3-in-1 Lazy Blend ndash Makeup Remov-
er Toner amp Night Oil
What could be better than a makeup remov-
er that is also a toner and an anti-aging
night oil all in one bottle This formula
softens the skin and nourishes it While the
composition of jojoba oil is very close to
that of the skinrsquos own lipids and it doesnrsquot
clog pores wheat germ oil is rich in vita-
mins and minerals that prevent aging
Chamomile tea and rose water are extreme-
ly skin friendly and help alongside glycer-
in balance moisture levels Keep this oil-
water mix handy especially when you have
little time and energy left at the end of the
day
INGREDIENTS 2 ounces (60 ml) rose water
1 tablespoon almond oil
1 tablespoon jojoba oil
1 tablespoon wheat germ
1 ounce (30 ml) chamomile tea (at room
temperature)
1 teaspoon glycerin
5 drops vitamin E oil
Note You can substitute witch hazel for
rose water in case of oily skin
INSTRUCTIONS 1 Mix the above ingredients adding one at
a time Shake well and then transfer to a
spray bottle
2 Shake vigorously to disperse oil droplets
before spraying onto a cotton disc or ball
Wipe the face and neck repeating if neces-
sary to remove makeup completely
3 You do not need to rinse or follow with a
toner or night oil because this formula does
it all
4 Store the bottle in a cool place away from
sunlight and heat
Try This DIY Beauty Recipe ndash the 3-in-1 Makeup Remover Toner amp Night Oil
By Patrice Grell Yursik
Founder Afrobellacom
26 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
ARTS AND ENTERTAINMENT
NEW YORK NY and UNIVERSAL CITY Calif ndash The biggest names in en-tertainment will bring the music of the iHeartRadio app to life on Sunday March 29 for the second edition of the iHeartRadio Music Awards hosted by Oscar and Grammy award winning actor and musician Jamie Foxx The event will air live on NBC from 8-11 pm ETPT from the historic Shrine Auditorium in Los Angeles and will be broadcast sim-ultaneously on iHeartMedia stations na-tionwide and across the iHeartRadio
digital music platform
The three hour telecast will truly reflect Americarsquos favorite music and will show-case the yearrsquos most popular artists and songs determined by the iHeartRadio Chart and fan voting through iHeartRa-dio stations nationwide The evening will include performances by Rihanna Iggy Azalea Sam Smith Madonna Ja-son Aldean Jamie Foxx Meghan Trai-nor Jason Derulo Jennifer Hudson Kelly Clarkson Snoop Dogg Nate Ruess Alesso and Florida Georgia Line
along with appearances from Taylor Swift and more This yearrsquos iHeartRa-dio Music Awards will also feature un-
expected collaborations from some of
the top names in music
ldquoThis is the night we celebrate the big-gest songs and artists we played for fans on our iHeartRadio stations across America and on the iHeartRadio app over the past year along with a look at whats coming in 2015rdquo said John Sykes President of Entertainment En-terprises for iHeartMedia Inc ldquoAnd who better to host than both a Grammy win-ning musician and Oscar winning per-former Jamie Foxx This is going to be an amazing star packed Sunday night of
music on NBC
ldquoIrsquom so excited that Jamie Foxx is taking the reins at this yearrsquos iHeart awards He is the perfect choice to lead this extraordinary night of music and celebrity artists said Paul Telegdy President Alternative and Late Night
Programming NBC Entertainment
2014 was such an incredible year for so many artists across different genres so
its great to see them get the recognition they deserve said Tom Poleman Pres-ident of National Programming Platforms for iHeartMedia Whether theyre new to the scene or industry veterans each artists journey is exciting to follow from their first radio spin to their first
iHeartRadio Music Award nomination
The iHeartRadio Music Awards is the night in music where the indus-tryrsquos top artists get to shine in a relaxed and fun atmosphere and celebrate their own achievements as well as those of their peersrdquo said Ian Stewart President of Done +
Dusted Inc
Category finalists for the iHeartRa-dio Music Awards were announced on February 4 with 2014 iHeartRa-dio Innovator Award winner Pharrell Williams making a special appear-ance on NBCrsquos TODAY show to
reveal this yearrsquos Artist of the Year nomi-nees Social voting through iHeartRadio stations nationwide for the Best Lyrics Best Fan Army and Renegade catego-ries will run through Friday March 20 Category finalists (by alphabetical order) are
JAMIE FOXX TO HOST IHEARTRADIO MUSIC AWARDS LIVE ON NBC Sunday March 29 (8-11 PM ETPT)
Rihanna Iggy Azalea Sam Smith Taylor Swift Madonna Jason Aldean Jamie Foxx Meghan Trainor Jason Derulo Jennifer Hud-son Kelly Clarkson Snoop Dogg Nate Ruess Alesso and Florida Georgia Line
Continued on Page 27
Jamie Foxx
Rihanna
Snoop Dogg
Jennifer Hudson
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 27
EVENTS
The Urban Trendsetters List of 2015 Media Sponsorship is GROWING NATIONALLY amp FAST
Events Include but NOT limited to
Whorsquos Who Publishing Book Unveiling Receptions for Atlanta GA other city announcements soon
The African American Male Wellness Walk Atlanta Detroit Washington DC Niagara Falls
2015 Champions of Diversity and Career town Network Career Fair-Columbus OH and Atlanta GA
The African American Film Festival-New York City
FOR MORE INFORMATION ON ADVERTISING SPONSORSHIP OR VENDOR OPPORTUNITIES LOG ONTO WWWURBANTRENDSETTERSCOM EVENTS
CALL Mykayla Bryant or Sharon S Gordon at 888-885-5552
EMAIL mykaylaurbantrendsetterescom or Sharonurbantrendsetterscom
Artist of the Year
Ariana Grande
Iggy Azalea
Luke Bryan
Sam Smith
Taylor Swift Song of the Year
All About That Bass - Meghan Trainor
All of Me - John Legend
Happy - Pharrell Williams
Shake It Off - Taylor Swift
Stay With Me - Sam Smith Best Collaboration
Bang Bang - Jessie J + Ariana Grande + Nicki Minaj
Dark Horse - Katy Perry featuring Juicy J
Fancy - Iggy Azalea featuring Charli XCX
Problem - Ariana Grande featuring Iggy Azalea
Talk Dirty - Jason Derulo featuring 2 Chainz
Best New Artist
Bastille
Cole Swindell
Iggy Azalea
Meghan Trainor
Sam Smith Country Song of the Year
Bartender - Lady Antebellum
Burnin It Down - Jason Aldean
Dirt - Florida Georgia Line
Give Me Back My Hometown - Eric Church
Play It Again - Luke Bryan Hip HopRampB Song of the Year
Dont Tell Em - Jeremih featuring YG
Drunk in Love - Beyonceacute featuring Jay Z
Flawless - Beyonceacute
Loyal - Chris Brown featuring Lil Wayne and Tyga
New Flame - Chris Brown featur-ing Usher and Rick Ross
Dance Song of the Year
Animals - Martin Garrix
Blame - Calvin Harris featuring John Newman
La La La - Naughty Boy featuring Sam Smith
Summer - Calvin Harris
Waves - Mr Probz
Alternative Rock Song of the Year
Come With Me Now - KONGOS
Do I Wanna Know - Arctic Mon-keys
Fever - The Black Keys
Something From Nothing - Foo Fighters
Take Me to Church - Hozier Best Lyrics
All of Me - John Legend
Blank Space - Taylor Swift
Counting Stars - OneRepublic
Habits (Stay High) - Tove Lo
Stay With Me - Sam Smith
Thinking Out Loud - Ed Sheeran
Best Fan Army
5SOSFAM - 5 Seconds of Summer
Arianators - Ariana Grande
Bey Hive - Beyonceacute
Team Breezy - Chris Brown
Sheerios - Ed Sheeran
Church Choir - Eric Church
Directioners - One Direction
Selenators - Selena Gomez
Mendes Army - Shawn Mendes
Swifties - Taylor Swift Renegade Award presented by the All New 2015 Jeep Renegade
Brantley Gilbert
Charli XCX
Hozier
Iggy Azalea
Meghan Trainor
This year the iHeartRadio Music Awards is partnering with the Jeep brand to pre-sent the first-ever ldquoRenegade Awardrdquo The ldquoRenegade Awardrdquo celebrates emerging standout artists who have bro-ken boundaries while staying true to themselves These artists defy conven-tion to create new musical lanes that are distinctly their own They are authentic and passionate with the talent to stretch the limits and do something extraordi-
nary
The iHeartRadio Music Awards will be executive produced by John Sykes Tom Poleman and Liz Kelly of iHeartMedia along with Ian Stewart and Hamish Hamilton of Done and Dusted Inc who will also produce the show for NBC Stu-
dios Hamilton will also direct
Proud partners of this yearrsquos events in-clude the All New 2015 Jeep Renegade
and Taco Bellreg
For breaking news and exclusive iHeartRadio Music Awards content visit iHeartRadiocomawards or follow the social buzz on Twitter Facebook Insta-
gram and Google +
IHeart - Continued From Page 25
ARTS AND ENTERTAINMENT
28 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
TRAVEL TRENDS
FOR VENDOR AND SPONSORSHIP INFORMATION CONTACT SHARON S GORDON 888-885-5552
(NAPSI)mdashFor those looking to take an
upscale road trip but who want to get the
most for their money there are several tips
and tricks to keep in mind when planning a
getaway
Time Your Trip-If your dates are flexible
try traveling to your selected destination
during its off-season Hotels often drop
their rates to attract business when crowds
thin out and you can score a great deal
while avoiding a tourist rush Try a moun-
tain destination before ski season is in full
swing or a famous site such as the Grand
Canyon on a weekday during the school
year
Take Advantage of Luxury Partnerships-
Luxury brands often partner to provide their
customers with added value To take your
road trip up a notch from the moment you
pull out of your driveway a special edition
Crafted Line of vehicles from Lexus comes
equipped with a beautiful two-piece set of
tailor-made Tumi luggage The Lexus
Crafted Line features an Ultra White exteri-
or with Obsidian door handles side mirrors
and grille Eye-catching seats contrast
stitching headrests and door panels are
either two-tone BlackScarlet or Black
Cabernet Models include IS 250 F SPORT
LS 460 F SPORT and GS 350 F SPORT in
RWD and AWD RX 350 AWD F SPORT
and ES 350
The limited edition Tumi duffel bag set was
specifically designed to match the vehicles
for grille-to-trunk coordination Lexus own-
ers can find additional pieces of this origi-
nal luggage set and other exclusive offers at
LexusDriverscom A Meguiarrsquos New Car
Care Kit is also included as another extra
bonus for Crafted Line owners
Search for Package Deals-Regardless of
when you travel try to look for a hotel of-
fering a package deal to capitalize on your
travel investment Many upscale hotels of-
fer credit toward their on-site restaurants
bars or spas when you book in advance
online Hotels in areas such as Napa Valley
or other wine country destinations may
partner with nearby wineries to offer its
guests exclusive deals on tastings and tours
For example The Allison Inn amp Spa in Or-
egonrsquos Willamette Valley offers Lexus
owners the chance to sample three distinc-
tive local wines and receive a complimen-
tary bottle of their favorite The resort also
has an on-site fleet of Lexus vehicles avail-
able for guests to drive eliminating the
need for a rental car
Take the Scenic Route-The great thing
about road trips is that you can skip the
crowded expensive attractions and enjoy
the view from the comfort of your car seat
And all passengers will be happy to spend
more time taking in free scenic sites along
the way Take advantage of natural wonders
and roadside attractionsmdashsuch as New
Yorkrsquos scenic Finger Lakes region or
kitschy Route 66 sitesmdashwhenever possible
With these tips and tricks and a little ad-
vance planning yoursquoll save time and money
while elevating your road trip Find out
more at wwwLexuscomcraftedline
Elevate Your Next Road Trip By Seeking Out Added Value
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 29
AUTO TRENDS
When The Check Engine Light Is On Donrsquot Ignore It
Donrsquot take this lightly One of the most
vital signals of an improperly functioning
vehicle is the check engine light and when
illuminated it alerts the driver to a variety
of existing potential problems Neverthe-
less vehicle checkups
during car care events
throughout the country
reveal that the check en-
gine light is on in nearly
one out of 10 vehicles
Some common malfunc-
tions that can cause the
check engine light to illu-
minate include a faulty
oxygen sensor mass air-
flow sensor or spark
plugs and wires If the light flashes the
condition is more critical and must be
checked immediately to prevent severe
damage which may include catalytic con-
verter damage
ldquoWhen the check engine light comes on it
means that a vehicle system such as the
ignition fuel injection or emission control
is not operating properly even if the vehicle
appears to be running normallyrdquo explained
Rich White executive director Car Care
Council the source for the ldquoBe Car Care
Awarerdquo campaign promoting regular vehi-
cle care maintenance and repair
ldquoA glowing check engine light doesnrsquot
mean you have to immediately pull the car
to the side of the road but it does mean you
should get the car checked out as soon as
possible Ignoring the warning light could
result in costly repairs At the very least the
light could alert you to an engine problem
that is negatively impacting fuel economyrdquo
he added
When scheduling service make sure the
automotive shop that examines your vehicle
has professional technicians who are trained
and certified in OBDII diagnosis and repair
The technician will connect your vehiclersquos
computer system to a diagnostic scan tool
which will indicate why the light was acti-
vated
At the same time the technician can ana-
lyze idle speed throttle response engine
temperature fuel system pressure manifold
vacuum exhaust emission levels and many
other key indicators Once the problem is
fixed the carrsquos computer is reset to initiate
its release process The technician should
then be able to tell you what needs to be
done and discuss potential warranty cover-
age and further testing if necessary
For a free ldquoCar Care Guiderdquo or for further
information visit wwwcarcareorg
Donrsquot be in the dark
about your enginersquos
problem when the check
30 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
Christa Payne Area Manager 614-778-1958
christapayneaolcom Undercoverwearcomchristapayne
Call me to book your Special Girls Night Party
Business Opportunity
Changing Womenrsquos Lives
REGISTER YOUR BUSINESS IN OUR ONLINE BUSINESS DIRECTORY FREE AT WWWURBANTRENDSETTERSCOM UTS BIZ LIST
ARE YOU A TRENDSETTERS
Urban Trendsetters wants to spotlight you and your busi-
ness
Send your us your photo and brief introduction to Sha-
ronurbantrendsetterscom Subject Business Spotlight
SELL YOUR STUFF
UTS Classifieds
All print classified ad will get
FREE placement online
One Week $25 Two Weeks $40 One Month $75 Includes 1 photo up to 500 characters
Call Urban Trendsetters
Today
Your ad could be here for as low as
a $150 investment
Call Urban Trendsetters Today
888-885-5552
Urban Trendsetters Business Directory
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 31
FINANCIAL ADVISOR
Registered Investment Advisory Firm is
currently expanding throughout
Ohio We are in search of Independ-
ent Investment Advisor Representatives
Must be self-motivated professional and
willing to take direction If you have a
financial or insurance back round we
encourage your response We work with
Globally Recognized Money Manag-
ers Strong Ethics and complete transpar-
ency with clients relationships is essen-
tial Please contact Hardiman Invest-
ment Management Inc 614-209-
9748 or submit a resume via e-mail to
FREELANCE WRITERS
Do you love to write Urban
Trendsetters is growing and we
are looking for writers
If you are good writer love con-
necting with people and enjoy relay-
ing empowering information UTS is
the place for you Contact Sharon S
Gordon at 888-885-5552 for more
information or send email to in-
fourbantrendsetterscom
CLASSIFIEDS UTS Online Classifieds The Urban Trendsetters allow our customers the opportunity to submit their classified ads and pay online You may add photos videos and links to your classified ads You may also choose to upload current display ad As with our coupons our classified ads are available in print online via e-blast in our weekly top classified blast as well as front page top classified listing feature on our website
MEDIA SALES
Earn Extra Income for the Holidays
Urban Trendsetters wants to increase your
sales staff We offer a variety of media ser-
vices and we serve many different industries
If you are a professional individual seeking
unlimited income potential give us a call to-
day at 888-885-5552 or email
salesurbantrendsetterscom NO EXPERIENCE NECESSARY
Have you tried that crazy wrap thing
We NEED Distributors NOW The It Works Ultimate Body applicator is a first to market product like NOTHING you have ever seen before The Ultimate Body
Applicator is a all natural non woven cloth that is site specific ANYWHERE you place is its going to TONE TIGHTEN and FIRM in
as little as 45 minutes Reduces the appearance of cellulite and varicose veins No its not water weight loss No it wont come back over
night and YES IT WORKS Donrsquot believe Try if for YOURSELF Call Mykayla Bryant Diamond Director at 937-532-8295
UTS FREE CARD
Ever wondered how your business could
profit from a Pre-Paid Card and the PPC
industry Contact UTS Free today at
614-526-8871 or email
utsfreecardgmailcom
Urban Trendsetters and Career Town Network Host STEM
Virtual Career Fairs
The purpose of this conference is to follow the governments lead in its STEM or Educate to Innovate model Our 4 goals are
1 Bring more awareness and emphasize the importance of in our educa-
tion system and encourage students to pursue degrees and careers in
STEM
2 Create more teachers and educators in the STEM areas
3 Create more diversity and careers in STEM for women and minorities
4 Create and develop relationships between corporations colleges uni-
versities and educators that will provide more positions of internships for
For Registration Vendor and Sponsorship Opportunities and Information
Call 888-885-5552 Email
Sharonurbantrendsetterscom wwwurbantrendsetterscom
Register for Your FREE Career Town Account
March- Celebrating Women of Diversity
AprilmdashHealthcare May-Internship amp Summer Opportunities HBCU
This series of career fairs will allow recruiters and job seekers to interact
one on one from the comfort of office and home Each week is dedicated
Logistics amp Warehouse Professional Healthcare and STEM
Classified Ads
$25 amp up
Your Ad
Could Be
HERE
32 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
Urban Trendsetters is YOUR NEW Online Marketing Department
SECURE YOUR ACCOUNTS TODAY Urban Trendsetters Brand Establisher amp Booster
Call 888-885-5552 for a FREE Consultation
The next most important things to secure for your brand after acquiring your domain name are the account names and profiles
on social media blogs and local directories
We all know that it is optimal to have a domain name that exactly matches your brand name or business name The same is true for
your account names as well as the URLs of your profiles on social media blogs and directories Your accounts on Web
properties are part of your brand presence and so securing your accounts
Establishing your accounts with optimal branding is of great
importance
ALL FOR $799
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 11
YOUNG amp TRENDY
Imagine being a young teenager and decid-
ing to participate in a serious march that
you hoped would shed light on the injustic-
es facing Black people in this country as
well as change the unjust laws that were in
place allowing those injustices to be perpet-
uated without consequence
That is what our current generation ndash the
Joshua Generation ndash is up against and that
is what many that have come before them
have had to endure
This year marks the 50th anniversary of an
event that was televised around the world
called ldquoBloody Sundayrdquo and that event be-
came one of the major catalysts behind the
passage of the 1965 Voting Rights Act that
strengthen the voting rights for Black peo-
ple in this country
Inspired by Martin Luther King Jr a young
Black man by the name of John Lewis
joined the burgeoning Civil Rights Move-
ment Lewis was a Freedom Rider spoke at
1963rsquos March on Washington and led the
demonstration now known as ldquoBloody Sun-
dayrdquo
ldquoBloody Sundayrdquo refers to the March 7
1965 civil rights march in Alabama that
was scheduled to go from Selma to the cap-
itol in Montgomery to protest the shooting
death of 26-year old Black activist Jimmy
Lee Jackson who was shot in the stomach
on February 18 1965 by
Alabama State Trooper
James Fowler while the
troopers were breaking up
a peaceful protest in Mari-
on Perry County
Lewis worked with other
Student Nonviolent Coor-
dinating Committee
(SNCC) and Southern
Christian Leadership Con-
ference (SCLC) activists to
assemble and lead over
600 marchers across the
Edmund Pettus Bridge on
the way to Montgomery
Lewis and the marchers
were violently assaulted and driven back by
numerous law enforcement officials after
they crossed the bridge Lewis who still
bears the visible scar on his forehead from
the blow he received from an Alabama
State Troopersrsquo nightstick along with the
other unarmed marchers were beaten and
gassed during the attack while media out-
lets were on hand to cover the event live
The footage of the vicious and heinous at-
tacks deeply shook the country and put nec-
essary pressure on then-President Lyndon
B Johnson to advocate for the passage of
the Voting Rights Act of 1965
Lewis became one of the thirteen original
Freedom Riders and was the youngest of
the ldquoBig Sixrdquo civil rights leaders and the
chairman of the SNCC from 1963 to 1966
some of the most tumultuous years of the
civil rights movement During his tenure
the SNCC opened Freedom Schools
launched the Mississippi Freedom Summer
and organized the voter registration efforts
that led to the pivotal Selma to Montgom-
ery marches As the chairmen of SNCC
Lewis wrote a speech in reaction to the Civ-
il Rights Bill of 1963 where he denounced
the bill because it didnrsquot protect African
Americans against police brutality nor did
the bill provide African Americans the right
to vote In that year Lewis helped plan the
historic March on Washington in August
1963 the occasion of Dr Kingrsquos celebrated
ldquoI Have a Dreamrdquo speech and at 23 was the
youngest speaker that day
It is that same spirit ndash that flows from Lew-
is the last living person who addressed the
1963 March on Washington ndash that has
seemingly found its way inside the hearts
and minds of a new generation of modern
day Civil Rights leaders in this country who
are fighting to shed light on critical issues
impacting the Black community ndash from
police brutality to economic disenfranchise-
ment to political and legal disparity
All across the country we are seeing a
number of young activists that have taken
up the mantle without fear or favor to
speak up and speak out about these issues
and are not backing down
Protesters have been gathering in various
cities to demand accountability in the legal
system following the grand jury decisions
concerning Michael Brown in Ferguson
Missouri Eric Garner in Staten Island New
York and Jordan Baker in Houston Texas
The majority of demonstrations we have
seen have been youth-led movements that
has gotten the attention of mainstream
America and has breathed life into a gener-
ation of young people who had not been as
politically engaged in matters concerning
injustice as they once had been
Young people who are students community
activists and members of grassroots organi-
zations have made it a point to not stop
demonstrating and to keep up the pressure
on key entities in order to have their mes-
sage heard They have implemented ex-
tremely unique activities and messaging in
order to keep their message fresh and to
capture the attention of America
Young people have staged something they
have labeled ldquoa die inrdquo ndash which is the act of
laying on the ground to represent the hours
that Brown lie dead in the street in Fergu-
son
Protesters have added to the traditional ldquoNo
Justice No Peacerdquo chants by incorporating
ldquoI Canrsquot Breatherdquo and ldquoBlack Lives Matterrdquo
messaging
All across the country protesters took to
streets of many of the busiest intersections
in their respective cities in order to get their
message out and stand in solidarity with the
families of Brown and Garner In addition
to the street-side protests many youth de-
monstrators held massive demonstrations
inside of many of the major shopping malls
across the country
Many grassroots activist groups such as the
Houston Justice Coalition held forums and
town hall meetings aimed at local criminal
justice reform and developing plans to-
wards the next steps needed to deal with the
political law enforcement and judicial sys-
tems in the wake of the grand jury deci-
sions involving Jordan Baker Brown Gar-
ner and countless others
Black youth have been desperate for leader-
ship ever since integration and the lack of
mentorship and abandonment has forced
Black youth to find their own way to deal
with the injustices they are witnessing and
up against ndash without even considering those
who should be leading the way
This response to social and community is-
sues is nothing new Hip-hop was formed
because Black youth needed an outlet to
talk about what they were experiencing and
going through
Gangs were formed because Black youth
wanted to know what a family looked and
felt like so many joined gangs to create a
family-like atmosphere and belong to a
family that they felt truly understood them
and related to them
Black youth are no longer seeking to be
marginalized Black youth are seeking re-
spect and justice and will do what they need
to do to be safe have stability and survive
Black Youth Leading the Way in This Modern Day Movement
by Jeffrey L Boney Courtesey of
BlackPressUSAcom
12 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
THE JOURNEY
Consortium Of Faith-Based Leaders Raised Over $100000 During Black History Month for UNICEFrsquoS Efforts to Help
Stop Ebola in West Africa
On February 27 2015 at the Charles H
Wright Museum of African American His-
tory in Detroit noted faith-based leaders
from the area and key officials from the
US Fund for UNICEF
closed out their first-
ever Black History
Month campaign I AM
STOPPINGEBOLA
which raised over $100000 The funds will
support the purchase of over 2350 hygiene
kits that will be distributed in Liberia by
UNICEF to help control the spread of Ebo-
la At $43 each the kits contain soap chlo-
rine gloves and buckets among other
much-needed hygiene items and will be
provided in households and schools at risk
of the disease
The Consortium of Faith Leaders represent-
ed some of the largest African American
organizations in the country with a com-
bined membership of 11 million including
Church Of God In Christ Inc Pentecostal
Assemblies of the World Inc National
Baptist Convention USA Inc Progressive
National Baptist Convention Inc and Ab-
yssinian Baptist Church in the City of New
York The event included a number of
check presentations along with a surprise
donation from the UAW-Ford A number of
county and city officials were also present
to welcome the US Fund for UNICEF to
Detroit where the I AM
STOPPINGEBOLA campaign was hon-
ored with a proclamation from the city Key
officials from the US Fund for UNICEF
first met with members of the Faith-Based
Leadership Consortium in December 2014
to outline a pathway for an ongoing partner-
ship to assist children and families in
Africa
888-885-5552 wwwurbantrendsetterscom
From left to right Bishop Welton Lawrence Michigan - Canadi-
an Jurisdiction Church Of God In ChristDr Monica G Wil-
liams-Davis Managing Director Community Partnership US
Fund for UNICEF Bishop PA Brooks First Assistant Presid-
ing Bishop Church Of God In Christ IncCaryl M Stern Pres-
ident and CEO of the US Fund for UNICEF and Edward G
Lloyd Chief Financial Officer and Chief Operating Officer of
the US Fund for UNICEF
CALL TODAY FOR 2015 SPECIALS
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 13
Donrsquot Miss These Government Deadlines
(NAPSI)mdashWhen it comes to the federal
government getting what you need and
meeting your obligations some dates and
times can be particularly important Herersquos
a look at a few you should know
1 Selective Service Enrollment Every
man is required by law to register with the
Selective Service System within 30 days of
his 18th birthday By registering on time he
stays eligible for federal student loans and
grants many state and municipal jobs fed-
eral job training Workforce Investment Act
programs and US citizenship for immi-
grants He can even submit his information
early at 17 then at 18 he will automati-
cally be registered
Failure to register will delay men from be-
coming citizens until age 31 and can also
result in fines and prison sentences of up to
five years
Many find the easiest and fastest way to
register is to register online at
wwwsssgov In addition Selective Service
ldquomail-backrdquo registration forms are available
at any US post office and some high
schools have a staff member or teacher
appointed as a Selective Service Registrar
2 Pell Grants and student aid Federal
Student Aid provides grants loans and
work-study funds to students attending col-
lege or career school Virtually all men
must register with Selective Service to be
eligible To get the money for which you
qualify you have to meet federal and state
deadlines and your colleges may also have
a deadline Go to httpsfafsaedgov
deadlineshtm Enter your legal residence
and the school year for which you are ap-
plying for student aid Then click View
Deadlines
Generally the earlier you apply the better
3 Health Care February 15 is the deadline
for open enrollment After that you can
only get coverage if you qualify for a spe-
cial enrollment period a 60-day period
following a qualifying life event such as a
change in family status (for example birth
of a child or marriage) or loss of other
health coverage Job-based plans must pro-
vide a special enrollment period of 30 days
You can learn more at
wwwhealthcaregovmarketplace-
deadlines
4 Medicare The Initial Enrollment Period
begins three months before your 65th birth
month and ends three months after your
65th birth month for a total of seven months
(including your birth month) If you miss
this deadline you may have to pay penal-
ties on your monthly premiums More in-
formation is at wwwmedicaregov
Keep these facts and dates in mind to get
your due from the government programs
your taxes support
FAMILY TRENDS
9 Making Loving In The Grown Zone a
national bestseller will strike a tremen-
dous blow on behalf of those who believe
in truly healthy lasting life-affirming
love Itrsquos true Sex sells which is why some
many of us have been brainwashedmdashnot
only by books (with the 50 Shades trilogy a
notable example) but movies music tele-
vision and advertisingmdashto believe that
love is about sex and objectification Put-
ting books like Loving In The Grown Zone
on bestseller lists will show that the need
for healthy love is greater and deeper than
the demand for just sex
We hope that at least one of the above rea-
sons is enough to inspire you to not only
read and share our book but to join our
Grown Zone mission of helping people to
choose ldquoMore Self-Love Better Decisions
and Healthy Relationshipsrdquo (We invite you
to share your own reasons in the comment
section for this post) We are eternally
grateful to those who share our commit-
ment to helping people achieve success
without the mess and to always make the
next decision better We invite everyone as
always to lovemdashand lovemdashin the Grown
Zone If you look forward to celebrating
Excerpted from Loving In The Grown
Zone A No-Nonsense Guide to Making
Healthy Decisions in the Quest for Loving
Romantic Relationships of Honor Esteem
and Respect by Zara D Green and Alfred
A Edmond Jr (Balboa Press) Learn more
about the book at Lov-
ingInTheGrownZonecom
The Grown Zone Continued from Page 10
888-885-5552
JOIN THE UTS
NATION
TEXT 95577
UTSNOW
Newsletter
Event Updates
FREE STUFF
14 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
DIVERSITY TRENDS
Career Town Network Announces 5th Annual Ohio Champions of Diversity Awards Career Fair
Columbus Ohio ndash Career Town Networks
announced that they will host the 5th Annu-
al Ohio Champions of Diversity Awards
Luncheon Career Fair and Workshops on
September 23 amp 24 2015 at the Aladdin
Shrine Event amp Conference Center 3850
Stelzer Road in Columbus Ohio
Over the past 4 years The Ohio Champions
of Diversity Awards has worked in partner-
ship with The Ohio Conference NAACP
representing over 70 Chapters Statewide to
bring ALL Diverse communities together to
celebrate our accomplishments and dedica-
tion to diversity The Ohio Champions of
Diversity Awards is proud to be the First
and Only Awards program in Ohio that
recognizes the diverse efforts of individuals
and corporations
Created by Ohio publishing legend Amos
H Lynch Sr and his nephew Orville
Lynch who also created the annual Martin
Luther King Jr Breakfast in Columbus
Ohio the Ohio Champions of Diversity
Awards are designed to highlight and rec-
ognize the contributions of individuals and
corporations with 500 or more employees
who demonstrate outstanding efforts in Di-
versity Leadership Development Supplier
Workforce and Community Outreach This
year the awards will also include a Diversi-
ty Small Business Award
The Ohio Champions of Diversity Awards
is truly an inclusive event that represents all
persons including African American His-
panic Asian Somali LGBT Disabled
Veterans Emerging and general market
communities said Orville Lynch Founder
Career Town Networks The Ohio Cham-
pions of Diversity Awards program is a
unique one of a kind Annual 2 Day event
that includes an Awards Luncheon and an
on line and in person Career Fair Student
Career Day Panel Discussions and Work-
shops continued Lynch
The Ohio Champions of Diversity Awards
Luncheon is put together and run by All
Ohio Small Minority owned and operated
Businesses that include Career Town Net-
works Spencer 4Higher Media
Whitehouse Media Group T Communica-
tions Black Central Creative and Urban
Trendsetters Media The monies generated
for the Ohio Champions of Diversity
Awards go towards hosting the event and
ldquoStay In Ohiordquo with partial proceeds bene-
fiting the Ohio Conference NAACP and
other diverse non profit organizations
In order to continue to recognize celebrate
and honor Ohiorsquos leaders and corporations
we invite All Ohio communities and busi-
nesses to join us for the 5th Annual Ohio
Champions of Diversity Awards Luncheon
Career Fair amp Business Expo on September
23-24 2015 being held for the last time in
the Beautiful Aladdin Shrine Event amp Con-
ference Center before they close their doors
for good
For more information tickets vendor or
sponsorships contact Sharon S Gordon of
Urban Trendsetters Media at 888-885-5552
or email Sharonurbantrendsetterscom
Watch the Champions of Diversity Promo-
tional Video Online HERE
By Brenda D Spencer
WASHINGTON -- The US Small Busi-
ness Administration (SBA) will launch an
18 state road tour joined by 11 fellow fed-
eral agencies in the SBArsquos Small Business
Innovation Research (SBIR) and Small
Business Technology Transfer (STTR) pro-
grams
The SBIR Road Tour ldquoSeeding Americarsquos
Future Innovationsrdquo is a nationally focused
outreach initiative targeting advanced tech-
nology communities including women-
owned and minority-owned small business-
es in states that have underutilized funding
opportunities through these programs To-
day the agency is launching information on
the tour through wwwsbirgov and will also
launch a blog that will be active up through
the end of the tour in late August
ldquoThe SBA oversees Americarsquos largest seed
fund for small businesses in the STEM
fields The SBIR and the STTR programsmdash
allocates $25 billion a year to small inno-
vators By reserving a specific percentage
of federal RampD funds for smaller firms
Uncle Sam encourages domestic small busi-
nesses to engage in high-growth priorities
and build a strong national economy SBIR
recipients have created breakthroughs in
nanotechnology robotics mobile commu-
nications genetic therapies clean energy
and spacerdquo said Administrator Maria Con-
treras-Sweet
ldquoThe Presidentrsquos 2015 budget embodies the
Administrationrsquos ongoing commitment to
investments in job creation and economic
growth specifically through targeted in-
vestments in science technology and inno-
vation Through this tour we will educate
more small business innovators on how to
take advantage of these programs so that
their entrepreneurial spirit and our invest-
ment drives the next new big technological
breakthroughrdquo said Contreras-Sweet
SBA Promotes Innovation and Technology with National Road Tour
Continued on Page 17
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 15
National Society of Black Engineers amp American Society of Civil Engineers Join Forces to Develop and Retain Next-Gen African-American Engineers
Washington DC mdash The National Society
of Black Engineers the largest student-
governed engineering organization in the
country and the American Society of Civil
Engineers announced their renewed strate-
gic partnership in a ceremony on Feb 24 at
the National Academy of Sciencesrsquo Great
Hall in Washington DC The organiza-
tionsrsquo leaders signed a memorandum of
understanding (MOU) committing to com-
bine their resources and expertise to in-
crease the retention representation and de-
velopment of African-American civil engi-
neers in the US workforce
ldquoNSBE recognizes that it cannot fulfill its
mission without strategic partnerships
with the US engineering communityrdquo
said NSBE National Chairperson Sossena
Wood ldquoThis MOU with our first strategic
partner the American Society of Civil
Engineers is another major step toward
supporting our members building our
organizations growing the number of
underrepresented engineers and accom-
plishing much for the US engineering
professionrdquo
ldquoAs leading engineering professional so-
cieties ASCE and NSBE are uniquely
and strategically positioned to address the
US engineering workforce and innova-
tion challenges our nation facesrdquo said
ASCE President Robert D Stevens
PhD PE FASCE ldquoThis MOU repre-
sents the collaborative actions ASCE and
NSBE are undertaking to attract develop
and retain current and future black civil
engineersrdquo
According to the US Bureau of Labor Sta-
tistics in 2013 African-Americans repre-
sented 55 percent of the countryrsquos engi-
neering workforce and 54 percent of the
civil engineering workforce The statistics
also showed that African-Americans repre-
sented only 34 percent of college students
who earned a bachelorrsquos degree in civil
engineering and 33 percent of those earn-
ing a masterrsquos degree in the same discipline
Under the terms of the MOU NSBE and
ASCE will offer reciprocal memberships
co-sponsor frequent professional develop-
ment continuing education mentoring and
leadership development programming and
promote and support student and local
chapter collaborations The organizations
will also engage in large-scale efforts aimed
at promoting awareness and interest in engi-
neering careers such as an upcoming
IMAX film and educational project ndash
DreamBig (wwwdreambigfilmorg)
Strategic Partnership Leaders of the National Society of Black Engineers (NSBE) and the
American Society of Civil Engineers (ASCE) sign a memorandum of understanding before the
Charles Stark Draper Awards Dinner at the National Academy of Sciences in Washington DC
(left to right) ASCE Executive Director Thomas W Smith III ASCE President Robert D Ste-
vens NSBE National Chair Sossena Wood and NSBE Executive Director Karl W Reid
SBIR and STTR programs bring together
several federal agencies to promote innova-
tion and research around many different
areas of priority For example current
awards support the Administrationrsquos com-
mitment to Alzheimerrsquos disease and other
neuroscience priorities and Brain Research
through Advancing Innovative Neurotech-
nologies (BRAIN) Initiative
Each SBIR Road Tour stop will be hosted
by a local organization committed to sup-
porting technology-based entrepreneurship
and will provide attendees with a face-to-
face opportunity to talk directly to federal
agency program managers and decision
makers
The first series will take place the week of
March 23rd with stops in Louisville Ken-
tucky Nashville Tennessee Atlanta Geor-
gia and Columbia South Carolina The
next stops in the tour during the week of
April 27th are Long Beach Mississippi
Ruston Louisiana Oklahoma City Oklaho-
ma Wichita Kansas and Columbia Mis-
souri Additional tours will hit the north
central and northwest regions Small tech-
nology firms innovators scientists or re-
searchers seeking more information on the
SBIR Road Tour including a listing of all
states to be visited should go to
wwwsbirgov
The highly competitive SBIRSTTR pro-
grams provide the needed impetus for many
advanced technology firms to move from
ideation to commercialization and support
this nationrsquos innovation driven economy
Since the programsrsquo inception there have
been over 150000 awards totaling about
$40 billion that have helped this nationrsquos
innovators de-risk technology and keep the
nation competitive The SBIRSTTR pro-
grams have provided seed funding to com-
panies including Qualcomm iRobot Sy-
mantec and Genzyme
For more information about SBIRSTTR
programs please visit wwwsbirgov
SBIRSTTRmdashContinued from Page 16
RESOURCE SPOTLIGHT BDPA (Black Data Processing Associates) is a non-
profit organization of professionals working in or having interest in the Computer
Science and Information Technology Fields httpsbdpasite-ymcom
DIVERSITY TRENDS
16 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
Successful Sistarsquos To Seek For Business and Personal Success
Black women represent one of the wealthi-
est and most influential demographics on
the planet We are extremely goal-oriented
and career-driven and we are very entre-
preneurial We are more likely to start a
business be successful in business create
jobs and give back to our communities
Many women today are using the internet
as a way to stay connected through social
media network with professionals and start
a new business
During Womenrsquos History Month we wanted
to celebrate Black women who have decid-
ed to develop their careers by producing
online businesses conferences and expos as
well as women only membership sites that
empower and motivate other women by
helping them succeed in life family and
business
Developing a product producing a website
marketing the website and monetizing your
talent is only the beginning to succeeding
online Research the women events and
organizations represented and maybe you
will discover your passion create a new
avenue for wealth and become a Successful
Sista yourself
The goal of Dr Venus Opal Reese is to
teach purpose-driven high-achieving entre-
preneurial Black Women how to identify
monetize and leverage their worth by trans-
forming mindsets creating inspiring and
Rosettarsquos speeches and workshops are
inspiring interactive and informative
designed to help participants take imme-
diate action
Dr Venus Opal Reese
Defy Impossible Business Coach
wwwdefyimpossiblecom Rosetta Thurman
Happy Black Woman
wwwhappyblackwomancom
Sharvette Mitchell
Talk Radio amp Media Coach
wwwsharvettecom
The Sharvette Mitchell Radio Show
features various guests that include
celebrities artists authors small busi-
ness owners public speakers consult-
ants media personality and other influ-
ential people Our goal to motivate
excite and influence
Deborah Owens is hailed as thought leader
and advocate for remedying the wealth
disparities of women and minorities She is
the author of three books most recently
critically acclaimed A Purse of Your Own
An Easy Guide to Financial Security pub-
lished by Simon and Schuster
Deborah Owens
The Wealth Coach
wwwdeborahowenscom
Rachel Wilson Thibodeaux also known
as the SWAG Strategist amp Leverage
Your Brand Coach is Founder and CEO
of SWAG Strategy Solutions SWAG is
an acronym for Strategic Women
Achieve Growth SSS offers business
coaching professional speaking training
and development to women entrepre-
neurs ndash both current and aspiring entre-
preneurs along with sales professionals
Rachel Wilson Thibodeaux
SWAG Strategy Solutions
wwwswagstrategycom
Heal a Woman to Heal a Nation Inc
(HWHN) is a community based organi-
zation that promotes holistic wellness
for women and families through educa-
tion physical and mental health eco-
nomic and self empowerment
Mothyna James-Brightful
Heal a Woman to Heal a Nation
Conference
wwwhwhnorg
Small Business amp Women Empowerment
Coaches
Gina McCualey
Blogging While Brown Conference
wwwbloggingwhilebrowncom
Powerful Events
Blogging While Brown is more than a con-
ference it is a community - an incubator of
creativity collaboration and sustainability
for emerging leaders in digital media and
social change
By Sharon S Gordon
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 17
Ms Ingrid Saunders Jones is the Senior Vice President of
Global Community Connections for The Coca-Cola Com-
pany and Chair The Coca-Cola Foundation (Atlanta GA)
As the leader of Coca-Colarsquos philanthropy efforts the
company has contributed more than $460 million to sup-
port sustainable community initiatives including the His-
panic Scholarship Fund United Negro College Fund
(UNCF) Catalyst the Critical Difference for Women pro-
gram at Ohio State University the International Costal
Clean-up Boys and Girls Clubs of America the National
Council of Negro Women and the World Wildlife Fund to
name a few The Foundation also funds The Coca-Cola
First Generation Scholarship Program for first generation
college students Ms Jones also serves on the boards of
The Coca-Cola Africa Foundation and The Coca-Cola
Scholars Foundation
Extraordinary educator and political leader Mary McLeod
Bethune (1875-1955) founded NCNW in 1935 and envi-
sioned it to be an organization of organizations that would represent the national and in-
ternational concerns of Black women It would also give Black women the opportunity to
realize their goals for social justice and human rights through united constructive action
Today the National Council of Negro Women Inc (NCNW) is a council of 39 affiliated
national African American womens organizations and over 240 sections - connecting near-
ly 4 million women worldwide
National Council of Negro
Women
Ms Ingrid Saunders Jones
Chair wwwncnworg
Successful Sistarsquos To Seek for Business and Personal Success
Lucinda Cross
Activate Conference
wwwactivateconferencecom
Doreen Rainey
Get Radical Conference
wwwgetradicalconferencecom
Jessica Ann Mitchell
Blogger Week
wwwbloggerweekcom
Camika Smith
The BOSS Network
wwwthebossnetworkorg
A dynamic seasoned and no-nonsense
personal and business coach she is the
Founder of the RADICAL Success Insti-
tute and Vice President Operations
Transformation Division in the Steve Har-
vey World Group Focused on showing
people how to take their goals and make
them a reality shersquos built her career
around teaching and training individuals
entrepreneurs and executives on systems
and methods to accelerate success
The Art of Activation is a life changer and
will give you key tactics and strategies to
run in hot pursuit towards your personal
professional and global purpose Founder of
the popular Activate Conference Held
annually Activate presents a series of in-
formative events with the purpose of
ldquoactivatingrdquo the power inside of women
Blogger Weektrade 2015 is a multicultural
festival of bloggers journalists and
social media mavens hosted by Black
Bloggers Connect
As a collective The BOSS Net-
work supports women in their journey to
become independent and successful in
their endeavors utilizing network-
ing Working towards one simple
goal BOSSreg is ldquoBringing Out Successful
Sistersrdquo to build relationships and net-
works to structure a foundation where
women feel supported in their holistic
lives
LaShanda Henry has been developing
websites for over 10 years She owns over
15 web properties and is most passionate
about two things creating positive web-
sites for people of color and helping wom-
en entrepreneurs learn how to build suc-
cessful businesses online
Ms Henry graduated Columbia University
and received her bachelorrsquos degree in
Computer Science in 2002
ldquoMy lifersquos mission is to motivate inform
inspire connect With my mother in mind
I do what I do for parents looking to better
their childrenrsquos lives and for women striv-
ing to live their dreams I love to share
information and build communities online
Itrsquos what I do and who I amrdquo
Some of LaShandarsquos most popular websites include bull Multiple Shades of You Online (an African American Web Portal)
bull BBWO ndash Social Network for Women Entrepreneurs
bull SistaSense Money and Marketing blog
LaShanda Henry
Founder of Black Business Women
Online
Wwwmybbocom
National Organization Online Entrepreneur Success
18 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
BUSINESS TRENDS
Leading the Way ndash Women Leaders Matter
When it comes to successfully running a
business and managing employees women
clearly lead the way ndash Women Leaders
Matter A recent survey conducted by the
Pew Research Center found that most
Americans see women as stronger than or
equal to men when it comes to key leader-
ship traits From being honest and treating
employees fairly to mentoring staff women
executives and managers come out ahead
Thatrsquos great news because recognition of
the many attributes women bring to leader-
ship roles further reinforce the positive im-
pact women have in todayrsquos business world
Add to this the fact that according to new
research from Expert Market the number of
women-owned businesses has nearly dou-
bled in the last 20 years itrsquos easy to see
how women leaders are leading the way
Here are more reasons why women leaders
matter
Shake It Up
Letrsquos face it women leaders shake things
up Men have inhabited corner offices and
board rooms ndash not to mention seats in Con-
gress ndash far too long Having more women in
leadership roles in business as well as a
stronger presence in local and national poli-
tics helps maintain the balance and keeps
the playing fields even
Create Awareness
As women executives take on more and
more significant roles in business it helps
create an awareness of the value profession-
al women bring to a company Whenever
we read about the successes of a top CEO
such as Yahoo Incrsquos Marissa Meyer or
cheer on a woman who has left another
crack in the proverbial glass ceiling we feel
empowered and impassioned to continually
strive for our own professional goals
Encourage Workplace Diversity
As part of a diverse group women business
owners managers and executives are aware
of the many roadblocks they may encounter
on the way to success For those reasons
women leaders are in the perfect position to
pave the way for others by fostering diver-
sity in their companies And although a
recent study found that women bosses are
often penalized for hiring and promoting
other women and minorities we must con-
tinue to move forward ldquoContinue to recruit
diverse talent to meet diversity quotas and
build an environment of color creativity
and culturerdquo says Star Jones President
ldquoMake workplace diversity and inclusion a
corporate priorityrdquo
Inspire the Next Generation
Perhaps the most important reason why
women leaders matter more than ever is the
excitement they ignite in the next genera-
tion of young women Having role models
You do this of course through network-
ing If you want to network with important
people you have to know where they are
and get yourself therehellip
Here are a few ways to do that
Power network within traditional chan-
nels Go to your companyrsquos events
when you get priceless face time with
higher-ups In addition build your net-
work upon the classic infrastructures of
family friends your college alumni
group and professional associations
Join a networking group Find one
whose members span every industry
that will give you a broad understand-
ing of other businesses and exposure to
new clients
Connect with everyone That means
networking up down and sideways
Donrsquot think that to make the CEO chair
by age forty-five you should only in-
teract with managers VPs and trus-
tees Get to know the folks in the mail-
room and the coffee shop janitors the
newsstand operator security officersndash
you never know who might offer a
golden nugget of information that be-
comes your jackpot
Find lsquoem Research where your dream
team members work out get coffee
and eat lunch I am not advocating that
you become a stalker as that would
defeat your purposehellip if you become a
friendly face in your potential dream
team memberrsquos kickboxing class and
then ease into chit-chat and get to know
them slowly you can
ultimately introduce
yourself as a business
owner and propose that
they consider joining
your innovative ven-
ture
Bottom Line Trust
that the law of attrac-
tion will deliver the right people to you with
the best chemistry fit and timing And you
will magically click with your team to live
your dream
Be Where Important People Are
Darnell Smith is the
FounderCEO of Busi-
ness in the Black a online
media and marketing
company based in Dallas
Texas http
businessintheblackcom
Joining a networking
group and attending
annual business net-
working conferences
are a great way to
connect with like-
minded business pro-
fessionals
NAPW defines success as owning your
own power As the largest most-
recognized networking organization of pro-
fessional women in the country spanning
virtually every industry and profession the
National Association of Professional Wom-
en (NAPW) is a powerfully vibrant net-
working community with over 600000
members and nearly 300 Local Chapters
NAPW members have diverse backgrounds
beliefs perspectives and lifestyles with one
common bond - their ability to succeed -
See more at httpwwwnapwcom
By Star Jones Esquire President of National Association of Professional Women
Star Jones Esq
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 19
TECH TRENDS
GET YOUR SITE STATS CALL UTS AT 888-885-5552
Changes In Technology Can Present Opportunity For Small And Midsize Businesses
(NAPSI)mdashThanks to new technology itrsquos
an exciting time for small and midsize busi-
nesses Thatrsquos because many are finding
that increased access to new technologymdash
such as cloud and mobile solutionsmdashcan
provide access to services that were never
within their reach before helping them
grow and be more productive
They are also finding that using old or out-
dated technology can hinder a companyrsquos
ability to do business in a number of
waysmdashfrom security risks and compliance
issues to not being able to implement even
modest changes or updates in software all
of which can significantly hamper a compa-
nyrsquos ability to be successful and competi-
tive
A Shift In Technology
The beginning of one era in technology
often means the end or phasing out of an-
other For example to accommodate the
shift toward modern technology used by a
growing number of small and midsize busi-
nesses Microsoft will end support for Win-
dows Server 2003 on July 14 2015
This means that security patches and up-
dates will no longer
be available after
this period resulting
in a less stable and
less secure techno-
logical infrastructure
if no action is taken
However the good news is that a variety of
easy-to-integrate options are available for
those ready to upgrade including Microsoft
Azure the companyrsquos cloud platform
Cloud solutions such as Azure are designed
to provide small and midsize businesses
with the ability to scale up or down to take
advantage of opportunities or cut costs all
based on their needs
Numerous Benefits
Many small and midsize businesses report
that moving to a cloud platform like Azure
provides a range of benefitsmdashincluding
increased backup capacity enhanced disas-
ter recovery capabilities consistent compli-
ance with regulatory demands and access to
the most modern applications These bene-
fits can help small and midsize businesses
move faster
reduce costs
and ulti-
mately be
more produc-
tive
bull Backup Todayrsquos businesses generate
more data than ever before The cloud of-
fers reliable and economical backup for
data for businesses of any size and it even
automatically replicates data to help guard
against unexpected hardware failures
bull Disaster recovery Backup is a great so-
lution to protect your business from data
deletion and corruptionmdashbut it isnrsquot the
only important factor when it comes to data
Disaster recovery with Azure means your
companyrsquos data and applications will be
replicated in the cloud and accessible at any
time should anything happen to your physi-
cal location
bull Compliance With data security comes
legal and regulatory requirements With
cloud platforms like Azure your security
software will be continually updated mak-
ing it easy for your business to ensure it
remains compliant with unique industry
requirements
bull Modern applications The cloud pro-
vides the infrastructure platform and cus-
tom-made solutions in one place rather
than having to cobble solutions together
piece by piece This helps make it possible
for small or mid-size companies to spend
less time troubleshooting IT issues and
more time on activities that will drive the
business forward
Now is the time to plan your transitionmdash
and Microsoft is here to help For more
information please visit
wwwmicrosoftcomen-usserver-cloud
productswindows-server-2003 To find a
Microsoft partner in your area to assist in
your cloud transition visit
wwwpinpointmicrosoftcom
By embracing more modern up-to-date
technologies small and midsize business-
es are able to innovate in a way that al-
lows them to outpace the competition
WBC OHIO Announcement DreamBuilder
The Womens Business Center is now offering an online interactive Business Plan
DreamBuilder is a unique multi-leveled business skills training program created to help women build their dream of starting or growing their own business The 12 courses teach the basics of starting and growing a business including topics such
Rewards and Challenges of Being an Entrepreneur
Developing Your Business Idea
Who is Your Customer
Who is Your Competitor
Marketing Strategy
The significance of Branding
Pricing and so much more Upon completion you will have an edita-ble business plan Through our online tool you will become a part of the WBC DreamBuilder community You can communicate with other participants through discussion boards and messaging options In addition you will find various sample business forms and useful templates for your business Register at httpwwwdreambuilderorgwbcohio Contact us for further information (614) 732-0981
Empowering women entrepreneurs with the resources and tools to create strong sustainable business
20 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
REAL ESTATE TRENDS
HOME amp STYLE TRENDS
Five Quick Ways To Upgrade Your Home For Resale
(NAPSI)mdashWhether yoursquore considering
cashing in on your equity downsizing trad-
ing up moving for a change of scenery or
relocating for better prospects a few smart
investments and improvements can help
your home stand out from the competition
so you get top dol-
lar Even if yoursquore
not planning on
moving anytime
soon these strate-
gies can maximize
your homersquos value
and increase its
marketability
bull Sprucing up the
exterior If you
think yoursquoll have a
few years before
you move work on
your landscaping
now to give plants
time to mature
Look for easy-care
perennials such as hostas which multiply
on their own If you have less time you can
still achieve a quick makeover by power
washing paths and siding painting or up-
grading your front door and keeping the
lawn watered and weeded
bull Removing eyesores inside Some minor
adjustments can help buyers recognize
whatrsquos great about your home Swap out-
dated fixtures remove wallpaper and give
everything a deep clean Replacements
donrsquot have to be top of the line they just
need to eliminate hang-ups for potential
buyers
bull Improving the kitchenmdashto a point You
probably wonrsquot recoup the cost of a full
kitchen renovation but smaller projects such
as upgrading appliances and painting or
refinishing cabinets can modernize the
space
bull Refreshing rooms with neutral paint This is a time-honored tip for a reason
While seeing your favorite bold hues on the
walls makes you happy potential buyers
may not agree A fresh coat of neutral paint
can help them envision their own belong-
ings in the space
bull Focusing on energy efficiency The right
energy-smart upgrades can assure buyers
theyrsquore seeing an efficient home where util-
ity bills can be minimized Adding insula-
tion to the attic and walls can make a dra-
matic improvement in many homes Con-
sider the windows as well Adding a heat-
rejecting window film such as 3M Sun
Control Window Film can reduce cooling
costs and typically does not change the win-
dowsrsquo appearance Since the window film
can reject up to 99 percent of UV rays it
can protect the investment you made in
your hardwood floors rugs window treat-
ments furniture and artwork
Learn More
For further facts visit www3Mcom
homeimprovement
(NAPSI)mdashThere could be good news for
many households The garage can be so
much more than a storage room where you
hide your kidrsquos soccer cleats lawn mower
and old yearbooks With these five tips you
can make it as organized functional and
aesthetically pleasing as any room in your
house
1 For many the garage is the pri-
mary entry and exit point to the
home but it can also serve as a
terrific storage space for emergen-
cy supplies Check to make sure
your home emergency kit is up to
codemdashreplace batteries in flash-
lights and replenish your canned
food and medical supplies You
may not need them every day of
the year but itrsquos better to be safe
than sorry Also ensure that you
have backup power sources availa-
ble in the event of an outagemdasha
home generator and backup battery for your
garage door opener are proven solutions
that will help maintain accessibility and
functionality for your family no matter the
circumstance
2 While reorganizing take some time to
check your garage door Test the alignment
by disconnecting the door from the opener
once itrsquos disconnected you should be able
to lift the door easily with one hand If the
door is stuck or difficult to lift you should
call an authorized dealer for an inspection
Also be mindfulmdashif your garage door
opener was installed prior to 1993 itrsquos
probably time to have it replaced as it may
not be equipped with the latest safety fea-
tures such as photo eyes
3 When cleaning the garage homeowners
tend to think of horizontal spacemdashclearing
out boxes on the floor moving gardening
equipment and power tools over to the
sidemdashbut freeing up vertical space can be
just as important Instead of piling contain-
ers on the floor think about installing wall
shelves to maximize space If you want to
clear up additional overhead for a larger
car a hanger for bikes or other large pieces
of sporting equipment consider replacing
your overhead garage door opener
4 Yoursquove organized and upgraded your
garage but yoursquore not done yetmdashyou need
to be sure your garage is a safe place for
friends family and pets Store flammable
propane tanks outdoors and invest in a 5- or
10-pound fire extinguisher in case of emer-
gencies Lock up any other dangerous
chemicals
5 A good cleaning ultimately helps in-
crease convenience and peace of mind and
that premise can extend beyond organiza-
tional tips
Creating a clean functional space will pro-
vide the peace of mind you want and de-
serve You can turn your home into an or-
ganized retreat and your garage into a func-
tional space-saving area you can enjoy year
after year
Spring Cleaning 101 Find Extra Funds and Freedom By Decluttering Your Garage
How a few quick touch-ups can create added value to your
home
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 21
TRENDY PALETTE
(NAPSI)mdashSo many people are grilling out-
doors year-roundmdasheven when temperatures
dip below freezingmdashthat Weber Grills the
company that launched the grilling revolu-
tion more than 60 years ago has released its
top tips for hearty grillers who simply
wonrsquot give up the distinctive flavors that
only an outdoor grill can deliver
ldquoMore than half of grill owners grill year-
roundmdashand 35 percent grill when the
temperature drops below freezingrdquo
said Kim Lefko Executive Vice Pres-
ident AMERICAS Weber-Stephen
Products LLC ldquoOur annual Weber
GrillWatch Survey reveals the top
reason people brave the cold is be-
cause they feel everything tastes better
grilled They also tell us itrsquos because
they see grilling as an adventure itrsquos
lsquome timersquo and itrsquos lsquofootball seasonrsquordquo
Whether grilling for one or two or to
add some flair to your next party be sure to
bundle up on your way to the grill and arm
yourself with these essential tips from We-
ber
bull Plan on adding five to 10 minutes to the
normal time it takes to preheat your grill in
the warmer months
bull Even when itrsquos cold outside never grill in
an enclosed space that can trap deadly car-
bon monoxide such as inside a garage or
under an overhang
bull If yoursquore lookinrsquo you ainrsquot cookinrsquo Resist
the urge to lift the lid Repeatedly opening
the grill will let precious heat escape ulti-
mately increasing your grilling time
bull Use a thermometer to measure the internal
temperature of foods for delicious results
every time
bull Have backup fuelmdashcharcoal and pro-
panemdashon hand in the winter as the grill will
typically require more fuel than during the
warmer months
bull Grill what you know Cold weather is the
time to stick with the tried-and-true recipes
you know by heart to maximize efficiency
at the grill
bull Position gas grills so the wind is perpen-
dicular to the gas flow and not blowing the
flame down the burner tubes
bull Keep your grill covered to protect it from
the elements
bull Snow gloves are not barbecue gloves
Make sure you have on heat-resistant
gloves when operating your grill
For additional cold weather grilling tips
visit wwwwebercomweber-nationblog
how-to-grill-in-the-winter
Essential Tips For Year-Round Grilling
888-885-5552 inforbantrendsetterscom
URBAN TRENDSETTERS INTRODUCES
NEW APPS FOR RESTAURANTS amp MORE
22 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
HEALTH AND WELLNESS
by Bruce Johnson
heart attack survivor and news reporter-
anchor
(NAPSM)mdashldquoForty-two-year-old black
male probable heart attackrdquo To this day
the paramedicsrsquo words as they rushed me to
a Washington DC hospital ring in my
ears
It began as a normal Thursday cover-
ing news as a street reporter in the
toughest part of our nationrsquos capital
When the severe pain in my chest
began I tore open the top buttons of
my dress shirt and loosened my tie to
no avail After a few failed attempts
to shake off the pain I was rushed by
ambulance to the local hospital
As I was rolled into the emergency
room my shirt was cut off an IV
needle was stuck in my arm and
monitoring leads were stuck to my
chest I was given medication to dis-
solve any blood clots and restart
blood flow to my heart An electrocardio-
gram showed that I had had a type of heart
attack called ldquothe widow makerrdquo An artery
was abruptly and completely blocked Fifty
percent of patients who have this type of
heart attack die before they get to the hospi-
tal
My cardiologist was concerned I was
young to be having a heart attack and was
outwardly in good health
Two years before my heart attack with a lot
of help I had quit smoking and eliminated
all alcoholic drinks However my job as a
reporter for a top news station was inherent-
ly stressful I often grabbed fast food as I
tried to balance professional responsibilities
with family time It had all caught up with
me
Later that night my chest pain came back
and I was flown to another hospital where
an emergency angioplasty was performed to
widen the obstructed artery
I was in intensive care for several days be-
fore starting inpatient cardiac rehab Within
2 weeks I was walking and ready to go
home I continued my supervised cardiac
rehab as an outpatient for another 6 weeks
Determined to learn why I had my heart
attack and what I could do to prevent anoth-
er one I relied on what I did best research
and investigation I asked my family about
our history of cardiovascular disease I read
articles and listened intently when the nurs-
es and doctors explained about my blood
pressure pulse weight and medications I
worked with a nutritionist who told me that
if I ate mostly fresh fruits and vegetables
broiled fish and chicken and lower-fat
foods I could occasionally enjoy spare ribs
at family get-togethers
I had always been athletic before my heart
attack but I knew I needed an activity that
Hey Man Itrsquos Time We Have A Heart-to-Heart
Continued on Page 23
Bruce at work amp play
after surviving heart
attack
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 23
DIET FREE LIFE PROUD SPONSORS OF THE NEW UTS
FITS amp TRENDY MAGAZINE gave me control of my heart speed I start-
ed by running on a treadmill and then
moved my runs outside I listened to my
body but wasnrsquot afraid to push myself
I saw my doctors regularly to make sure
my heart was functioning at its best My
health care team was stunned by my recov-
ery often calling me a miracle which felt
great But not as good as knowing I was
living healthy tracking and controlling my
blood pressure and taking care of myself
Despite my progress I needed to prove to
myself that I was healthy Since running
had be come my passion I entered the
Marine Corps Marathon With clearance
from my doctor on October 22 2000mdash
eight years after my heart attackmdashI ran
262 miles When I crossed the finish line
I knew my heart attack hadnrsquot defeated or
defined me
I know I was spared My story could have
turned out differently and I am grateful for
this gift of life But do you know what
This could be you Heart disease remains
the leading cause of death in America
If you learn anything from my story I
hope itrsquos that YOU have to take care of
yourself and your heart No one else can
do it for you During American Heart
Month and all through the year make
your heart a priority Know your blood
pressure and keep it in control Donrsquot
smoke Eat less fatty salty and greasy
food and more fruits and vegetables Make
an appointment with your doctor Free
resources and information are available
from Million Hearts at
http1usagov1AU65x6 Take it from
me taking action today could save your
life tomorrow
HeartmdashContinued From Page 22
24 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
BEAUTY AND FASHION TRENDS
Inspiring Beauty 50 Years of Ebony Fashion Fair
The first-ever exhibition on the Ebony
Fashion Fair Inspiring Beauty explores the
50-year history of the charity fashion spec-
tacle that redefined the concepts of beauty
style and empowerment for African Ameri-
cans by examining the history of the show
and its director and producer Eunice W
Johnson
Inspiring Beauty showcases nearly 100 ob-
jects including ensembles and accessories
displayed on fully stylized mannequins to
recreate the runway experience as well as
archival photographs video and Johnsonrsquos
personal effects to tell the full story of these
unparalleled events At the center of this
dynamic show are the stunning gowns
feathered coats and statement designs seen
in the 40 garments selected from a collec-
tion of thousands Johnson amassed in five
decades
Works by designers including Stephen
Burrows Christian Dior Christian La-
croix Bob Mackie Missoni Jean Patou and Sarli illustrate themes of vision inno-
vation and power as exemplified by John-
sonrsquos entrepreneurial spirit flair for fash-
ion and philanthropic goals as co-founder
of Johnson Publishing Company publisher
of Ebony and Jet magazines
Exhibition highlights include garments
from fashion greats such as Valentino
Pierre Cardin and Alexander McQueen
for Givenchy before they reached world-
renowned status An Yves Saint Laurent
lsquoPicassorsquo cocktail dress Nina Ricci even-
ing ensemble of a shirred jumpsuit and ruf-
fle coat Karl Lagerfeld for Chloeacute beaded
gown Vivienne Westwood animal print
evening gown and Emanuel Ungaro two
piece bridal gown are examples of the spec-
tacular trends of fashion and attitude of
style
Developed by the Chicago History Museum
in cooperation with Johnson Publishing
Company Inspiring Beauty offers an un-
precedented multisensory experience to
visitors who have never attended an Ebony
Fashion Fair as well as reconnects those
who experienced it first-hand
TOUR SCHEDULE Museum of Design Atlanta GA
October 18 2014 ndash January 4 2015
Milwaukee Art Museum WI
February 5 2015 ndash May 3 2015
Minnesota History Center St Paul MN
May 22 2015 ndash August 16 2015
Charles H Wright Museum of African
American HIstory Detroit MI
September 18 2015 ndash January 3 2016
Memorial Art Gallery of the University
of Rochester NY
January 30 2016 ndash April 24 2016
Bellevue Arts Museum WA
May 20 2016 ndash August 12 2016
The George Washington University Mu-
seum and The Textile Museum Wash-
ington DC February 10 2017 ndash June 4 2017
Eunice Johnson at work 1970 Photo
courtesy of Johnson Publishing Compa-
Eunice Johnson with designer Yves
Saint Laurent 1972 Photo courtesy of
Johnson Publishing Company LLC
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 25
ldquoMaking pretty faces is my specialty
Sara King
Professional Makeup Artist
614-900-1033 wwwstyleseatcomsarakingbeauty
Special
Events
Free-Lance
Make-Up Parties
BEAUTY amp FASHION TRENDS
Available at DrsquoAndrearsquos Hair Studio
DrsquoAndrea Brown Master Designer
2151 E Dublin Granville Road Suite F
Columbus OH 43229 P 614-636-2298
5 STAR HAIR MAYVEENCOM
Natural Straight
Deep Wave
Curly Wave
Loose Wave
FREE BUSINESS OPPORTUNITY
CALL TODAY
If yoursquore like me yoursquove got a random col-
lection of carrier and essential oils some-
where in your beauty arsenal If yoursquore like
me said random collection of essential and
carrier oils is mostly just sitting there col-
lecting dust and taking up space on your
shelves Many of us aspire to be gung-ho
DIY mixtresses in our down time but life
doesnrsquot always have that in store for us In
fact sometimes we buy products we donrsquot
need and make aspirational plans that wersquore
going to learn how to use them That
doesnrsquot always happen Irsquom here to help
you sift through the clutter
First things first ndash let me introduce you to a
recipe book you should check out ndash Natural
Beauty Alchemy Make Your Own Organic
Cleansers Creams Shampoos Serums
Balms and More Itrsquos written by fabulously
named licensed pharmacist and expert
healthcare professional Fifi M Maacaron
and features more than 100 easy to follow
recipes for skin and body IMO itrsquos pret-
ty light on hair recipes but it offers helpful
and simple recipes for bellas who want to
make their own toner or serum or even per-
fumes from essential oils With permission
from the publisher I got access to a few
exclusive recipes ndash you gotta get the book
for the rest I specifically requested the
breakdown for the ldquo3-in-1 Lazy Blendrdquo ndash
you KNOW I love a good multi-use prod-
uct A DIY multi-use product SOLD
Herersquos the breakdown courtesy of The
Countryman Press
3-in-1 Lazy Blend ndash Makeup Remov-
er Toner amp Night Oil
What could be better than a makeup remov-
er that is also a toner and an anti-aging
night oil all in one bottle This formula
softens the skin and nourishes it While the
composition of jojoba oil is very close to
that of the skinrsquos own lipids and it doesnrsquot
clog pores wheat germ oil is rich in vita-
mins and minerals that prevent aging
Chamomile tea and rose water are extreme-
ly skin friendly and help alongside glycer-
in balance moisture levels Keep this oil-
water mix handy especially when you have
little time and energy left at the end of the
day
INGREDIENTS 2 ounces (60 ml) rose water
1 tablespoon almond oil
1 tablespoon jojoba oil
1 tablespoon wheat germ
1 ounce (30 ml) chamomile tea (at room
temperature)
1 teaspoon glycerin
5 drops vitamin E oil
Note You can substitute witch hazel for
rose water in case of oily skin
INSTRUCTIONS 1 Mix the above ingredients adding one at
a time Shake well and then transfer to a
spray bottle
2 Shake vigorously to disperse oil droplets
before spraying onto a cotton disc or ball
Wipe the face and neck repeating if neces-
sary to remove makeup completely
3 You do not need to rinse or follow with a
toner or night oil because this formula does
it all
4 Store the bottle in a cool place away from
sunlight and heat
Try This DIY Beauty Recipe ndash the 3-in-1 Makeup Remover Toner amp Night Oil
By Patrice Grell Yursik
Founder Afrobellacom
26 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
ARTS AND ENTERTAINMENT
NEW YORK NY and UNIVERSAL CITY Calif ndash The biggest names in en-tertainment will bring the music of the iHeartRadio app to life on Sunday March 29 for the second edition of the iHeartRadio Music Awards hosted by Oscar and Grammy award winning actor and musician Jamie Foxx The event will air live on NBC from 8-11 pm ETPT from the historic Shrine Auditorium in Los Angeles and will be broadcast sim-ultaneously on iHeartMedia stations na-tionwide and across the iHeartRadio
digital music platform
The three hour telecast will truly reflect Americarsquos favorite music and will show-case the yearrsquos most popular artists and songs determined by the iHeartRadio Chart and fan voting through iHeartRa-dio stations nationwide The evening will include performances by Rihanna Iggy Azalea Sam Smith Madonna Ja-son Aldean Jamie Foxx Meghan Trai-nor Jason Derulo Jennifer Hudson Kelly Clarkson Snoop Dogg Nate Ruess Alesso and Florida Georgia Line
along with appearances from Taylor Swift and more This yearrsquos iHeartRa-dio Music Awards will also feature un-
expected collaborations from some of
the top names in music
ldquoThis is the night we celebrate the big-gest songs and artists we played for fans on our iHeartRadio stations across America and on the iHeartRadio app over the past year along with a look at whats coming in 2015rdquo said John Sykes President of Entertainment En-terprises for iHeartMedia Inc ldquoAnd who better to host than both a Grammy win-ning musician and Oscar winning per-former Jamie Foxx This is going to be an amazing star packed Sunday night of
music on NBC
ldquoIrsquom so excited that Jamie Foxx is taking the reins at this yearrsquos iHeart awards He is the perfect choice to lead this extraordinary night of music and celebrity artists said Paul Telegdy President Alternative and Late Night
Programming NBC Entertainment
2014 was such an incredible year for so many artists across different genres so
its great to see them get the recognition they deserve said Tom Poleman Pres-ident of National Programming Platforms for iHeartMedia Whether theyre new to the scene or industry veterans each artists journey is exciting to follow from their first radio spin to their first
iHeartRadio Music Award nomination
The iHeartRadio Music Awards is the night in music where the indus-tryrsquos top artists get to shine in a relaxed and fun atmosphere and celebrate their own achievements as well as those of their peersrdquo said Ian Stewart President of Done +
Dusted Inc
Category finalists for the iHeartRa-dio Music Awards were announced on February 4 with 2014 iHeartRa-dio Innovator Award winner Pharrell Williams making a special appear-ance on NBCrsquos TODAY show to
reveal this yearrsquos Artist of the Year nomi-nees Social voting through iHeartRadio stations nationwide for the Best Lyrics Best Fan Army and Renegade catego-ries will run through Friday March 20 Category finalists (by alphabetical order) are
JAMIE FOXX TO HOST IHEARTRADIO MUSIC AWARDS LIVE ON NBC Sunday March 29 (8-11 PM ETPT)
Rihanna Iggy Azalea Sam Smith Taylor Swift Madonna Jason Aldean Jamie Foxx Meghan Trainor Jason Derulo Jennifer Hud-son Kelly Clarkson Snoop Dogg Nate Ruess Alesso and Florida Georgia Line
Continued on Page 27
Jamie Foxx
Rihanna
Snoop Dogg
Jennifer Hudson
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 27
EVENTS
The Urban Trendsetters List of 2015 Media Sponsorship is GROWING NATIONALLY amp FAST
Events Include but NOT limited to
Whorsquos Who Publishing Book Unveiling Receptions for Atlanta GA other city announcements soon
The African American Male Wellness Walk Atlanta Detroit Washington DC Niagara Falls
2015 Champions of Diversity and Career town Network Career Fair-Columbus OH and Atlanta GA
The African American Film Festival-New York City
FOR MORE INFORMATION ON ADVERTISING SPONSORSHIP OR VENDOR OPPORTUNITIES LOG ONTO WWWURBANTRENDSETTERSCOM EVENTS
CALL Mykayla Bryant or Sharon S Gordon at 888-885-5552
EMAIL mykaylaurbantrendsetterescom or Sharonurbantrendsetterscom
Artist of the Year
Ariana Grande
Iggy Azalea
Luke Bryan
Sam Smith
Taylor Swift Song of the Year
All About That Bass - Meghan Trainor
All of Me - John Legend
Happy - Pharrell Williams
Shake It Off - Taylor Swift
Stay With Me - Sam Smith Best Collaboration
Bang Bang - Jessie J + Ariana Grande + Nicki Minaj
Dark Horse - Katy Perry featuring Juicy J
Fancy - Iggy Azalea featuring Charli XCX
Problem - Ariana Grande featuring Iggy Azalea
Talk Dirty - Jason Derulo featuring 2 Chainz
Best New Artist
Bastille
Cole Swindell
Iggy Azalea
Meghan Trainor
Sam Smith Country Song of the Year
Bartender - Lady Antebellum
Burnin It Down - Jason Aldean
Dirt - Florida Georgia Line
Give Me Back My Hometown - Eric Church
Play It Again - Luke Bryan Hip HopRampB Song of the Year
Dont Tell Em - Jeremih featuring YG
Drunk in Love - Beyonceacute featuring Jay Z
Flawless - Beyonceacute
Loyal - Chris Brown featuring Lil Wayne and Tyga
New Flame - Chris Brown featur-ing Usher and Rick Ross
Dance Song of the Year
Animals - Martin Garrix
Blame - Calvin Harris featuring John Newman
La La La - Naughty Boy featuring Sam Smith
Summer - Calvin Harris
Waves - Mr Probz
Alternative Rock Song of the Year
Come With Me Now - KONGOS
Do I Wanna Know - Arctic Mon-keys
Fever - The Black Keys
Something From Nothing - Foo Fighters
Take Me to Church - Hozier Best Lyrics
All of Me - John Legend
Blank Space - Taylor Swift
Counting Stars - OneRepublic
Habits (Stay High) - Tove Lo
Stay With Me - Sam Smith
Thinking Out Loud - Ed Sheeran
Best Fan Army
5SOSFAM - 5 Seconds of Summer
Arianators - Ariana Grande
Bey Hive - Beyonceacute
Team Breezy - Chris Brown
Sheerios - Ed Sheeran
Church Choir - Eric Church
Directioners - One Direction
Selenators - Selena Gomez
Mendes Army - Shawn Mendes
Swifties - Taylor Swift Renegade Award presented by the All New 2015 Jeep Renegade
Brantley Gilbert
Charli XCX
Hozier
Iggy Azalea
Meghan Trainor
This year the iHeartRadio Music Awards is partnering with the Jeep brand to pre-sent the first-ever ldquoRenegade Awardrdquo The ldquoRenegade Awardrdquo celebrates emerging standout artists who have bro-ken boundaries while staying true to themselves These artists defy conven-tion to create new musical lanes that are distinctly their own They are authentic and passionate with the talent to stretch the limits and do something extraordi-
nary
The iHeartRadio Music Awards will be executive produced by John Sykes Tom Poleman and Liz Kelly of iHeartMedia along with Ian Stewart and Hamish Hamilton of Done and Dusted Inc who will also produce the show for NBC Stu-
dios Hamilton will also direct
Proud partners of this yearrsquos events in-clude the All New 2015 Jeep Renegade
and Taco Bellreg
For breaking news and exclusive iHeartRadio Music Awards content visit iHeartRadiocomawards or follow the social buzz on Twitter Facebook Insta-
gram and Google +
IHeart - Continued From Page 25
ARTS AND ENTERTAINMENT
28 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
TRAVEL TRENDS
FOR VENDOR AND SPONSORSHIP INFORMATION CONTACT SHARON S GORDON 888-885-5552
(NAPSI)mdashFor those looking to take an
upscale road trip but who want to get the
most for their money there are several tips
and tricks to keep in mind when planning a
getaway
Time Your Trip-If your dates are flexible
try traveling to your selected destination
during its off-season Hotels often drop
their rates to attract business when crowds
thin out and you can score a great deal
while avoiding a tourist rush Try a moun-
tain destination before ski season is in full
swing or a famous site such as the Grand
Canyon on a weekday during the school
year
Take Advantage of Luxury Partnerships-
Luxury brands often partner to provide their
customers with added value To take your
road trip up a notch from the moment you
pull out of your driveway a special edition
Crafted Line of vehicles from Lexus comes
equipped with a beautiful two-piece set of
tailor-made Tumi luggage The Lexus
Crafted Line features an Ultra White exteri-
or with Obsidian door handles side mirrors
and grille Eye-catching seats contrast
stitching headrests and door panels are
either two-tone BlackScarlet or Black
Cabernet Models include IS 250 F SPORT
LS 460 F SPORT and GS 350 F SPORT in
RWD and AWD RX 350 AWD F SPORT
and ES 350
The limited edition Tumi duffel bag set was
specifically designed to match the vehicles
for grille-to-trunk coordination Lexus own-
ers can find additional pieces of this origi-
nal luggage set and other exclusive offers at
LexusDriverscom A Meguiarrsquos New Car
Care Kit is also included as another extra
bonus for Crafted Line owners
Search for Package Deals-Regardless of
when you travel try to look for a hotel of-
fering a package deal to capitalize on your
travel investment Many upscale hotels of-
fer credit toward their on-site restaurants
bars or spas when you book in advance
online Hotels in areas such as Napa Valley
or other wine country destinations may
partner with nearby wineries to offer its
guests exclusive deals on tastings and tours
For example The Allison Inn amp Spa in Or-
egonrsquos Willamette Valley offers Lexus
owners the chance to sample three distinc-
tive local wines and receive a complimen-
tary bottle of their favorite The resort also
has an on-site fleet of Lexus vehicles avail-
able for guests to drive eliminating the
need for a rental car
Take the Scenic Route-The great thing
about road trips is that you can skip the
crowded expensive attractions and enjoy
the view from the comfort of your car seat
And all passengers will be happy to spend
more time taking in free scenic sites along
the way Take advantage of natural wonders
and roadside attractionsmdashsuch as New
Yorkrsquos scenic Finger Lakes region or
kitschy Route 66 sitesmdashwhenever possible
With these tips and tricks and a little ad-
vance planning yoursquoll save time and money
while elevating your road trip Find out
more at wwwLexuscomcraftedline
Elevate Your Next Road Trip By Seeking Out Added Value
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 29
AUTO TRENDS
When The Check Engine Light Is On Donrsquot Ignore It
Donrsquot take this lightly One of the most
vital signals of an improperly functioning
vehicle is the check engine light and when
illuminated it alerts the driver to a variety
of existing potential problems Neverthe-
less vehicle checkups
during car care events
throughout the country
reveal that the check en-
gine light is on in nearly
one out of 10 vehicles
Some common malfunc-
tions that can cause the
check engine light to illu-
minate include a faulty
oxygen sensor mass air-
flow sensor or spark
plugs and wires If the light flashes the
condition is more critical and must be
checked immediately to prevent severe
damage which may include catalytic con-
verter damage
ldquoWhen the check engine light comes on it
means that a vehicle system such as the
ignition fuel injection or emission control
is not operating properly even if the vehicle
appears to be running normallyrdquo explained
Rich White executive director Car Care
Council the source for the ldquoBe Car Care
Awarerdquo campaign promoting regular vehi-
cle care maintenance and repair
ldquoA glowing check engine light doesnrsquot
mean you have to immediately pull the car
to the side of the road but it does mean you
should get the car checked out as soon as
possible Ignoring the warning light could
result in costly repairs At the very least the
light could alert you to an engine problem
that is negatively impacting fuel economyrdquo
he added
When scheduling service make sure the
automotive shop that examines your vehicle
has professional technicians who are trained
and certified in OBDII diagnosis and repair
The technician will connect your vehiclersquos
computer system to a diagnostic scan tool
which will indicate why the light was acti-
vated
At the same time the technician can ana-
lyze idle speed throttle response engine
temperature fuel system pressure manifold
vacuum exhaust emission levels and many
other key indicators Once the problem is
fixed the carrsquos computer is reset to initiate
its release process The technician should
then be able to tell you what needs to be
done and discuss potential warranty cover-
age and further testing if necessary
For a free ldquoCar Care Guiderdquo or for further
information visit wwwcarcareorg
Donrsquot be in the dark
about your enginersquos
problem when the check
30 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
Christa Payne Area Manager 614-778-1958
christapayneaolcom Undercoverwearcomchristapayne
Call me to book your Special Girls Night Party
Business Opportunity
Changing Womenrsquos Lives
REGISTER YOUR BUSINESS IN OUR ONLINE BUSINESS DIRECTORY FREE AT WWWURBANTRENDSETTERSCOM UTS BIZ LIST
ARE YOU A TRENDSETTERS
Urban Trendsetters wants to spotlight you and your busi-
ness
Send your us your photo and brief introduction to Sha-
ronurbantrendsetterscom Subject Business Spotlight
SELL YOUR STUFF
UTS Classifieds
All print classified ad will get
FREE placement online
One Week $25 Two Weeks $40 One Month $75 Includes 1 photo up to 500 characters
Call Urban Trendsetters
Today
Your ad could be here for as low as
a $150 investment
Call Urban Trendsetters Today
888-885-5552
Urban Trendsetters Business Directory
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 31
FINANCIAL ADVISOR
Registered Investment Advisory Firm is
currently expanding throughout
Ohio We are in search of Independ-
ent Investment Advisor Representatives
Must be self-motivated professional and
willing to take direction If you have a
financial or insurance back round we
encourage your response We work with
Globally Recognized Money Manag-
ers Strong Ethics and complete transpar-
ency with clients relationships is essen-
tial Please contact Hardiman Invest-
ment Management Inc 614-209-
9748 or submit a resume via e-mail to
FREELANCE WRITERS
Do you love to write Urban
Trendsetters is growing and we
are looking for writers
If you are good writer love con-
necting with people and enjoy relay-
ing empowering information UTS is
the place for you Contact Sharon S
Gordon at 888-885-5552 for more
information or send email to in-
fourbantrendsetterscom
CLASSIFIEDS UTS Online Classifieds The Urban Trendsetters allow our customers the opportunity to submit their classified ads and pay online You may add photos videos and links to your classified ads You may also choose to upload current display ad As with our coupons our classified ads are available in print online via e-blast in our weekly top classified blast as well as front page top classified listing feature on our website
MEDIA SALES
Earn Extra Income for the Holidays
Urban Trendsetters wants to increase your
sales staff We offer a variety of media ser-
vices and we serve many different industries
If you are a professional individual seeking
unlimited income potential give us a call to-
day at 888-885-5552 or email
salesurbantrendsetterscom NO EXPERIENCE NECESSARY
Have you tried that crazy wrap thing
We NEED Distributors NOW The It Works Ultimate Body applicator is a first to market product like NOTHING you have ever seen before The Ultimate Body
Applicator is a all natural non woven cloth that is site specific ANYWHERE you place is its going to TONE TIGHTEN and FIRM in
as little as 45 minutes Reduces the appearance of cellulite and varicose veins No its not water weight loss No it wont come back over
night and YES IT WORKS Donrsquot believe Try if for YOURSELF Call Mykayla Bryant Diamond Director at 937-532-8295
UTS FREE CARD
Ever wondered how your business could
profit from a Pre-Paid Card and the PPC
industry Contact UTS Free today at
614-526-8871 or email
utsfreecardgmailcom
Urban Trendsetters and Career Town Network Host STEM
Virtual Career Fairs
The purpose of this conference is to follow the governments lead in its STEM or Educate to Innovate model Our 4 goals are
1 Bring more awareness and emphasize the importance of in our educa-
tion system and encourage students to pursue degrees and careers in
STEM
2 Create more teachers and educators in the STEM areas
3 Create more diversity and careers in STEM for women and minorities
4 Create and develop relationships between corporations colleges uni-
versities and educators that will provide more positions of internships for
For Registration Vendor and Sponsorship Opportunities and Information
Call 888-885-5552 Email
Sharonurbantrendsetterscom wwwurbantrendsetterscom
Register for Your FREE Career Town Account
March- Celebrating Women of Diversity
AprilmdashHealthcare May-Internship amp Summer Opportunities HBCU
This series of career fairs will allow recruiters and job seekers to interact
one on one from the comfort of office and home Each week is dedicated
Logistics amp Warehouse Professional Healthcare and STEM
Classified Ads
$25 amp up
Your Ad
Could Be
HERE
32 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
Urban Trendsetters is YOUR NEW Online Marketing Department
SECURE YOUR ACCOUNTS TODAY Urban Trendsetters Brand Establisher amp Booster
Call 888-885-5552 for a FREE Consultation
The next most important things to secure for your brand after acquiring your domain name are the account names and profiles
on social media blogs and local directories
We all know that it is optimal to have a domain name that exactly matches your brand name or business name The same is true for
your account names as well as the URLs of your profiles on social media blogs and directories Your accounts on Web
properties are part of your brand presence and so securing your accounts
Establishing your accounts with optimal branding is of great
importance
ALL FOR $799
12 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
THE JOURNEY
Consortium Of Faith-Based Leaders Raised Over $100000 During Black History Month for UNICEFrsquoS Efforts to Help
Stop Ebola in West Africa
On February 27 2015 at the Charles H
Wright Museum of African American His-
tory in Detroit noted faith-based leaders
from the area and key officials from the
US Fund for UNICEF
closed out their first-
ever Black History
Month campaign I AM
STOPPINGEBOLA
which raised over $100000 The funds will
support the purchase of over 2350 hygiene
kits that will be distributed in Liberia by
UNICEF to help control the spread of Ebo-
la At $43 each the kits contain soap chlo-
rine gloves and buckets among other
much-needed hygiene items and will be
provided in households and schools at risk
of the disease
The Consortium of Faith Leaders represent-
ed some of the largest African American
organizations in the country with a com-
bined membership of 11 million including
Church Of God In Christ Inc Pentecostal
Assemblies of the World Inc National
Baptist Convention USA Inc Progressive
National Baptist Convention Inc and Ab-
yssinian Baptist Church in the City of New
York The event included a number of
check presentations along with a surprise
donation from the UAW-Ford A number of
county and city officials were also present
to welcome the US Fund for UNICEF to
Detroit where the I AM
STOPPINGEBOLA campaign was hon-
ored with a proclamation from the city Key
officials from the US Fund for UNICEF
first met with members of the Faith-Based
Leadership Consortium in December 2014
to outline a pathway for an ongoing partner-
ship to assist children and families in
Africa
888-885-5552 wwwurbantrendsetterscom
From left to right Bishop Welton Lawrence Michigan - Canadi-
an Jurisdiction Church Of God In ChristDr Monica G Wil-
liams-Davis Managing Director Community Partnership US
Fund for UNICEF Bishop PA Brooks First Assistant Presid-
ing Bishop Church Of God In Christ IncCaryl M Stern Pres-
ident and CEO of the US Fund for UNICEF and Edward G
Lloyd Chief Financial Officer and Chief Operating Officer of
the US Fund for UNICEF
CALL TODAY FOR 2015 SPECIALS
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 13
Donrsquot Miss These Government Deadlines
(NAPSI)mdashWhen it comes to the federal
government getting what you need and
meeting your obligations some dates and
times can be particularly important Herersquos
a look at a few you should know
1 Selective Service Enrollment Every
man is required by law to register with the
Selective Service System within 30 days of
his 18th birthday By registering on time he
stays eligible for federal student loans and
grants many state and municipal jobs fed-
eral job training Workforce Investment Act
programs and US citizenship for immi-
grants He can even submit his information
early at 17 then at 18 he will automati-
cally be registered
Failure to register will delay men from be-
coming citizens until age 31 and can also
result in fines and prison sentences of up to
five years
Many find the easiest and fastest way to
register is to register online at
wwwsssgov In addition Selective Service
ldquomail-backrdquo registration forms are available
at any US post office and some high
schools have a staff member or teacher
appointed as a Selective Service Registrar
2 Pell Grants and student aid Federal
Student Aid provides grants loans and
work-study funds to students attending col-
lege or career school Virtually all men
must register with Selective Service to be
eligible To get the money for which you
qualify you have to meet federal and state
deadlines and your colleges may also have
a deadline Go to httpsfafsaedgov
deadlineshtm Enter your legal residence
and the school year for which you are ap-
plying for student aid Then click View
Deadlines
Generally the earlier you apply the better
3 Health Care February 15 is the deadline
for open enrollment After that you can
only get coverage if you qualify for a spe-
cial enrollment period a 60-day period
following a qualifying life event such as a
change in family status (for example birth
of a child or marriage) or loss of other
health coverage Job-based plans must pro-
vide a special enrollment period of 30 days
You can learn more at
wwwhealthcaregovmarketplace-
deadlines
4 Medicare The Initial Enrollment Period
begins three months before your 65th birth
month and ends three months after your
65th birth month for a total of seven months
(including your birth month) If you miss
this deadline you may have to pay penal-
ties on your monthly premiums More in-
formation is at wwwmedicaregov
Keep these facts and dates in mind to get
your due from the government programs
your taxes support
FAMILY TRENDS
9 Making Loving In The Grown Zone a
national bestseller will strike a tremen-
dous blow on behalf of those who believe
in truly healthy lasting life-affirming
love Itrsquos true Sex sells which is why some
many of us have been brainwashedmdashnot
only by books (with the 50 Shades trilogy a
notable example) but movies music tele-
vision and advertisingmdashto believe that
love is about sex and objectification Put-
ting books like Loving In The Grown Zone
on bestseller lists will show that the need
for healthy love is greater and deeper than
the demand for just sex
We hope that at least one of the above rea-
sons is enough to inspire you to not only
read and share our book but to join our
Grown Zone mission of helping people to
choose ldquoMore Self-Love Better Decisions
and Healthy Relationshipsrdquo (We invite you
to share your own reasons in the comment
section for this post) We are eternally
grateful to those who share our commit-
ment to helping people achieve success
without the mess and to always make the
next decision better We invite everyone as
always to lovemdashand lovemdashin the Grown
Zone If you look forward to celebrating
Excerpted from Loving In The Grown
Zone A No-Nonsense Guide to Making
Healthy Decisions in the Quest for Loving
Romantic Relationships of Honor Esteem
and Respect by Zara D Green and Alfred
A Edmond Jr (Balboa Press) Learn more
about the book at Lov-
ingInTheGrownZonecom
The Grown Zone Continued from Page 10
888-885-5552
JOIN THE UTS
NATION
TEXT 95577
UTSNOW
Newsletter
Event Updates
FREE STUFF
14 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
DIVERSITY TRENDS
Career Town Network Announces 5th Annual Ohio Champions of Diversity Awards Career Fair
Columbus Ohio ndash Career Town Networks
announced that they will host the 5th Annu-
al Ohio Champions of Diversity Awards
Luncheon Career Fair and Workshops on
September 23 amp 24 2015 at the Aladdin
Shrine Event amp Conference Center 3850
Stelzer Road in Columbus Ohio
Over the past 4 years The Ohio Champions
of Diversity Awards has worked in partner-
ship with The Ohio Conference NAACP
representing over 70 Chapters Statewide to
bring ALL Diverse communities together to
celebrate our accomplishments and dedica-
tion to diversity The Ohio Champions of
Diversity Awards is proud to be the First
and Only Awards program in Ohio that
recognizes the diverse efforts of individuals
and corporations
Created by Ohio publishing legend Amos
H Lynch Sr and his nephew Orville
Lynch who also created the annual Martin
Luther King Jr Breakfast in Columbus
Ohio the Ohio Champions of Diversity
Awards are designed to highlight and rec-
ognize the contributions of individuals and
corporations with 500 or more employees
who demonstrate outstanding efforts in Di-
versity Leadership Development Supplier
Workforce and Community Outreach This
year the awards will also include a Diversi-
ty Small Business Award
The Ohio Champions of Diversity Awards
is truly an inclusive event that represents all
persons including African American His-
panic Asian Somali LGBT Disabled
Veterans Emerging and general market
communities said Orville Lynch Founder
Career Town Networks The Ohio Cham-
pions of Diversity Awards program is a
unique one of a kind Annual 2 Day event
that includes an Awards Luncheon and an
on line and in person Career Fair Student
Career Day Panel Discussions and Work-
shops continued Lynch
The Ohio Champions of Diversity Awards
Luncheon is put together and run by All
Ohio Small Minority owned and operated
Businesses that include Career Town Net-
works Spencer 4Higher Media
Whitehouse Media Group T Communica-
tions Black Central Creative and Urban
Trendsetters Media The monies generated
for the Ohio Champions of Diversity
Awards go towards hosting the event and
ldquoStay In Ohiordquo with partial proceeds bene-
fiting the Ohio Conference NAACP and
other diverse non profit organizations
In order to continue to recognize celebrate
and honor Ohiorsquos leaders and corporations
we invite All Ohio communities and busi-
nesses to join us for the 5th Annual Ohio
Champions of Diversity Awards Luncheon
Career Fair amp Business Expo on September
23-24 2015 being held for the last time in
the Beautiful Aladdin Shrine Event amp Con-
ference Center before they close their doors
for good
For more information tickets vendor or
sponsorships contact Sharon S Gordon of
Urban Trendsetters Media at 888-885-5552
or email Sharonurbantrendsetterscom
Watch the Champions of Diversity Promo-
tional Video Online HERE
By Brenda D Spencer
WASHINGTON -- The US Small Busi-
ness Administration (SBA) will launch an
18 state road tour joined by 11 fellow fed-
eral agencies in the SBArsquos Small Business
Innovation Research (SBIR) and Small
Business Technology Transfer (STTR) pro-
grams
The SBIR Road Tour ldquoSeeding Americarsquos
Future Innovationsrdquo is a nationally focused
outreach initiative targeting advanced tech-
nology communities including women-
owned and minority-owned small business-
es in states that have underutilized funding
opportunities through these programs To-
day the agency is launching information on
the tour through wwwsbirgov and will also
launch a blog that will be active up through
the end of the tour in late August
ldquoThe SBA oversees Americarsquos largest seed
fund for small businesses in the STEM
fields The SBIR and the STTR programsmdash
allocates $25 billion a year to small inno-
vators By reserving a specific percentage
of federal RampD funds for smaller firms
Uncle Sam encourages domestic small busi-
nesses to engage in high-growth priorities
and build a strong national economy SBIR
recipients have created breakthroughs in
nanotechnology robotics mobile commu-
nications genetic therapies clean energy
and spacerdquo said Administrator Maria Con-
treras-Sweet
ldquoThe Presidentrsquos 2015 budget embodies the
Administrationrsquos ongoing commitment to
investments in job creation and economic
growth specifically through targeted in-
vestments in science technology and inno-
vation Through this tour we will educate
more small business innovators on how to
take advantage of these programs so that
their entrepreneurial spirit and our invest-
ment drives the next new big technological
breakthroughrdquo said Contreras-Sweet
SBA Promotes Innovation and Technology with National Road Tour
Continued on Page 17
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 15
National Society of Black Engineers amp American Society of Civil Engineers Join Forces to Develop and Retain Next-Gen African-American Engineers
Washington DC mdash The National Society
of Black Engineers the largest student-
governed engineering organization in the
country and the American Society of Civil
Engineers announced their renewed strate-
gic partnership in a ceremony on Feb 24 at
the National Academy of Sciencesrsquo Great
Hall in Washington DC The organiza-
tionsrsquo leaders signed a memorandum of
understanding (MOU) committing to com-
bine their resources and expertise to in-
crease the retention representation and de-
velopment of African-American civil engi-
neers in the US workforce
ldquoNSBE recognizes that it cannot fulfill its
mission without strategic partnerships
with the US engineering communityrdquo
said NSBE National Chairperson Sossena
Wood ldquoThis MOU with our first strategic
partner the American Society of Civil
Engineers is another major step toward
supporting our members building our
organizations growing the number of
underrepresented engineers and accom-
plishing much for the US engineering
professionrdquo
ldquoAs leading engineering professional so-
cieties ASCE and NSBE are uniquely
and strategically positioned to address the
US engineering workforce and innova-
tion challenges our nation facesrdquo said
ASCE President Robert D Stevens
PhD PE FASCE ldquoThis MOU repre-
sents the collaborative actions ASCE and
NSBE are undertaking to attract develop
and retain current and future black civil
engineersrdquo
According to the US Bureau of Labor Sta-
tistics in 2013 African-Americans repre-
sented 55 percent of the countryrsquos engi-
neering workforce and 54 percent of the
civil engineering workforce The statistics
also showed that African-Americans repre-
sented only 34 percent of college students
who earned a bachelorrsquos degree in civil
engineering and 33 percent of those earn-
ing a masterrsquos degree in the same discipline
Under the terms of the MOU NSBE and
ASCE will offer reciprocal memberships
co-sponsor frequent professional develop-
ment continuing education mentoring and
leadership development programming and
promote and support student and local
chapter collaborations The organizations
will also engage in large-scale efforts aimed
at promoting awareness and interest in engi-
neering careers such as an upcoming
IMAX film and educational project ndash
DreamBig (wwwdreambigfilmorg)
Strategic Partnership Leaders of the National Society of Black Engineers (NSBE) and the
American Society of Civil Engineers (ASCE) sign a memorandum of understanding before the
Charles Stark Draper Awards Dinner at the National Academy of Sciences in Washington DC
(left to right) ASCE Executive Director Thomas W Smith III ASCE President Robert D Ste-
vens NSBE National Chair Sossena Wood and NSBE Executive Director Karl W Reid
SBIR and STTR programs bring together
several federal agencies to promote innova-
tion and research around many different
areas of priority For example current
awards support the Administrationrsquos com-
mitment to Alzheimerrsquos disease and other
neuroscience priorities and Brain Research
through Advancing Innovative Neurotech-
nologies (BRAIN) Initiative
Each SBIR Road Tour stop will be hosted
by a local organization committed to sup-
porting technology-based entrepreneurship
and will provide attendees with a face-to-
face opportunity to talk directly to federal
agency program managers and decision
makers
The first series will take place the week of
March 23rd with stops in Louisville Ken-
tucky Nashville Tennessee Atlanta Geor-
gia and Columbia South Carolina The
next stops in the tour during the week of
April 27th are Long Beach Mississippi
Ruston Louisiana Oklahoma City Oklaho-
ma Wichita Kansas and Columbia Mis-
souri Additional tours will hit the north
central and northwest regions Small tech-
nology firms innovators scientists or re-
searchers seeking more information on the
SBIR Road Tour including a listing of all
states to be visited should go to
wwwsbirgov
The highly competitive SBIRSTTR pro-
grams provide the needed impetus for many
advanced technology firms to move from
ideation to commercialization and support
this nationrsquos innovation driven economy
Since the programsrsquo inception there have
been over 150000 awards totaling about
$40 billion that have helped this nationrsquos
innovators de-risk technology and keep the
nation competitive The SBIRSTTR pro-
grams have provided seed funding to com-
panies including Qualcomm iRobot Sy-
mantec and Genzyme
For more information about SBIRSTTR
programs please visit wwwsbirgov
SBIRSTTRmdashContinued from Page 16
RESOURCE SPOTLIGHT BDPA (Black Data Processing Associates) is a non-
profit organization of professionals working in or having interest in the Computer
Science and Information Technology Fields httpsbdpasite-ymcom
DIVERSITY TRENDS
16 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
Successful Sistarsquos To Seek For Business and Personal Success
Black women represent one of the wealthi-
est and most influential demographics on
the planet We are extremely goal-oriented
and career-driven and we are very entre-
preneurial We are more likely to start a
business be successful in business create
jobs and give back to our communities
Many women today are using the internet
as a way to stay connected through social
media network with professionals and start
a new business
During Womenrsquos History Month we wanted
to celebrate Black women who have decid-
ed to develop their careers by producing
online businesses conferences and expos as
well as women only membership sites that
empower and motivate other women by
helping them succeed in life family and
business
Developing a product producing a website
marketing the website and monetizing your
talent is only the beginning to succeeding
online Research the women events and
organizations represented and maybe you
will discover your passion create a new
avenue for wealth and become a Successful
Sista yourself
The goal of Dr Venus Opal Reese is to
teach purpose-driven high-achieving entre-
preneurial Black Women how to identify
monetize and leverage their worth by trans-
forming mindsets creating inspiring and
Rosettarsquos speeches and workshops are
inspiring interactive and informative
designed to help participants take imme-
diate action
Dr Venus Opal Reese
Defy Impossible Business Coach
wwwdefyimpossiblecom Rosetta Thurman
Happy Black Woman
wwwhappyblackwomancom
Sharvette Mitchell
Talk Radio amp Media Coach
wwwsharvettecom
The Sharvette Mitchell Radio Show
features various guests that include
celebrities artists authors small busi-
ness owners public speakers consult-
ants media personality and other influ-
ential people Our goal to motivate
excite and influence
Deborah Owens is hailed as thought leader
and advocate for remedying the wealth
disparities of women and minorities She is
the author of three books most recently
critically acclaimed A Purse of Your Own
An Easy Guide to Financial Security pub-
lished by Simon and Schuster
Deborah Owens
The Wealth Coach
wwwdeborahowenscom
Rachel Wilson Thibodeaux also known
as the SWAG Strategist amp Leverage
Your Brand Coach is Founder and CEO
of SWAG Strategy Solutions SWAG is
an acronym for Strategic Women
Achieve Growth SSS offers business
coaching professional speaking training
and development to women entrepre-
neurs ndash both current and aspiring entre-
preneurs along with sales professionals
Rachel Wilson Thibodeaux
SWAG Strategy Solutions
wwwswagstrategycom
Heal a Woman to Heal a Nation Inc
(HWHN) is a community based organi-
zation that promotes holistic wellness
for women and families through educa-
tion physical and mental health eco-
nomic and self empowerment
Mothyna James-Brightful
Heal a Woman to Heal a Nation
Conference
wwwhwhnorg
Small Business amp Women Empowerment
Coaches
Gina McCualey
Blogging While Brown Conference
wwwbloggingwhilebrowncom
Powerful Events
Blogging While Brown is more than a con-
ference it is a community - an incubator of
creativity collaboration and sustainability
for emerging leaders in digital media and
social change
By Sharon S Gordon
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 17
Ms Ingrid Saunders Jones is the Senior Vice President of
Global Community Connections for The Coca-Cola Com-
pany and Chair The Coca-Cola Foundation (Atlanta GA)
As the leader of Coca-Colarsquos philanthropy efforts the
company has contributed more than $460 million to sup-
port sustainable community initiatives including the His-
panic Scholarship Fund United Negro College Fund
(UNCF) Catalyst the Critical Difference for Women pro-
gram at Ohio State University the International Costal
Clean-up Boys and Girls Clubs of America the National
Council of Negro Women and the World Wildlife Fund to
name a few The Foundation also funds The Coca-Cola
First Generation Scholarship Program for first generation
college students Ms Jones also serves on the boards of
The Coca-Cola Africa Foundation and The Coca-Cola
Scholars Foundation
Extraordinary educator and political leader Mary McLeod
Bethune (1875-1955) founded NCNW in 1935 and envi-
sioned it to be an organization of organizations that would represent the national and in-
ternational concerns of Black women It would also give Black women the opportunity to
realize their goals for social justice and human rights through united constructive action
Today the National Council of Negro Women Inc (NCNW) is a council of 39 affiliated
national African American womens organizations and over 240 sections - connecting near-
ly 4 million women worldwide
National Council of Negro
Women
Ms Ingrid Saunders Jones
Chair wwwncnworg
Successful Sistarsquos To Seek for Business and Personal Success
Lucinda Cross
Activate Conference
wwwactivateconferencecom
Doreen Rainey
Get Radical Conference
wwwgetradicalconferencecom
Jessica Ann Mitchell
Blogger Week
wwwbloggerweekcom
Camika Smith
The BOSS Network
wwwthebossnetworkorg
A dynamic seasoned and no-nonsense
personal and business coach she is the
Founder of the RADICAL Success Insti-
tute and Vice President Operations
Transformation Division in the Steve Har-
vey World Group Focused on showing
people how to take their goals and make
them a reality shersquos built her career
around teaching and training individuals
entrepreneurs and executives on systems
and methods to accelerate success
The Art of Activation is a life changer and
will give you key tactics and strategies to
run in hot pursuit towards your personal
professional and global purpose Founder of
the popular Activate Conference Held
annually Activate presents a series of in-
formative events with the purpose of
ldquoactivatingrdquo the power inside of women
Blogger Weektrade 2015 is a multicultural
festival of bloggers journalists and
social media mavens hosted by Black
Bloggers Connect
As a collective The BOSS Net-
work supports women in their journey to
become independent and successful in
their endeavors utilizing network-
ing Working towards one simple
goal BOSSreg is ldquoBringing Out Successful
Sistersrdquo to build relationships and net-
works to structure a foundation where
women feel supported in their holistic
lives
LaShanda Henry has been developing
websites for over 10 years She owns over
15 web properties and is most passionate
about two things creating positive web-
sites for people of color and helping wom-
en entrepreneurs learn how to build suc-
cessful businesses online
Ms Henry graduated Columbia University
and received her bachelorrsquos degree in
Computer Science in 2002
ldquoMy lifersquos mission is to motivate inform
inspire connect With my mother in mind
I do what I do for parents looking to better
their childrenrsquos lives and for women striv-
ing to live their dreams I love to share
information and build communities online
Itrsquos what I do and who I amrdquo
Some of LaShandarsquos most popular websites include bull Multiple Shades of You Online (an African American Web Portal)
bull BBWO ndash Social Network for Women Entrepreneurs
bull SistaSense Money and Marketing blog
LaShanda Henry
Founder of Black Business Women
Online
Wwwmybbocom
National Organization Online Entrepreneur Success
18 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
BUSINESS TRENDS
Leading the Way ndash Women Leaders Matter
When it comes to successfully running a
business and managing employees women
clearly lead the way ndash Women Leaders
Matter A recent survey conducted by the
Pew Research Center found that most
Americans see women as stronger than or
equal to men when it comes to key leader-
ship traits From being honest and treating
employees fairly to mentoring staff women
executives and managers come out ahead
Thatrsquos great news because recognition of
the many attributes women bring to leader-
ship roles further reinforce the positive im-
pact women have in todayrsquos business world
Add to this the fact that according to new
research from Expert Market the number of
women-owned businesses has nearly dou-
bled in the last 20 years itrsquos easy to see
how women leaders are leading the way
Here are more reasons why women leaders
matter
Shake It Up
Letrsquos face it women leaders shake things
up Men have inhabited corner offices and
board rooms ndash not to mention seats in Con-
gress ndash far too long Having more women in
leadership roles in business as well as a
stronger presence in local and national poli-
tics helps maintain the balance and keeps
the playing fields even
Create Awareness
As women executives take on more and
more significant roles in business it helps
create an awareness of the value profession-
al women bring to a company Whenever
we read about the successes of a top CEO
such as Yahoo Incrsquos Marissa Meyer or
cheer on a woman who has left another
crack in the proverbial glass ceiling we feel
empowered and impassioned to continually
strive for our own professional goals
Encourage Workplace Diversity
As part of a diverse group women business
owners managers and executives are aware
of the many roadblocks they may encounter
on the way to success For those reasons
women leaders are in the perfect position to
pave the way for others by fostering diver-
sity in their companies And although a
recent study found that women bosses are
often penalized for hiring and promoting
other women and minorities we must con-
tinue to move forward ldquoContinue to recruit
diverse talent to meet diversity quotas and
build an environment of color creativity
and culturerdquo says Star Jones President
ldquoMake workplace diversity and inclusion a
corporate priorityrdquo
Inspire the Next Generation
Perhaps the most important reason why
women leaders matter more than ever is the
excitement they ignite in the next genera-
tion of young women Having role models
You do this of course through network-
ing If you want to network with important
people you have to know where they are
and get yourself therehellip
Here are a few ways to do that
Power network within traditional chan-
nels Go to your companyrsquos events
when you get priceless face time with
higher-ups In addition build your net-
work upon the classic infrastructures of
family friends your college alumni
group and professional associations
Join a networking group Find one
whose members span every industry
that will give you a broad understand-
ing of other businesses and exposure to
new clients
Connect with everyone That means
networking up down and sideways
Donrsquot think that to make the CEO chair
by age forty-five you should only in-
teract with managers VPs and trus-
tees Get to know the folks in the mail-
room and the coffee shop janitors the
newsstand operator security officersndash
you never know who might offer a
golden nugget of information that be-
comes your jackpot
Find lsquoem Research where your dream
team members work out get coffee
and eat lunch I am not advocating that
you become a stalker as that would
defeat your purposehellip if you become a
friendly face in your potential dream
team memberrsquos kickboxing class and
then ease into chit-chat and get to know
them slowly you can
ultimately introduce
yourself as a business
owner and propose that
they consider joining
your innovative ven-
ture
Bottom Line Trust
that the law of attrac-
tion will deliver the right people to you with
the best chemistry fit and timing And you
will magically click with your team to live
your dream
Be Where Important People Are
Darnell Smith is the
FounderCEO of Busi-
ness in the Black a online
media and marketing
company based in Dallas
Texas http
businessintheblackcom
Joining a networking
group and attending
annual business net-
working conferences
are a great way to
connect with like-
minded business pro-
fessionals
NAPW defines success as owning your
own power As the largest most-
recognized networking organization of pro-
fessional women in the country spanning
virtually every industry and profession the
National Association of Professional Wom-
en (NAPW) is a powerfully vibrant net-
working community with over 600000
members and nearly 300 Local Chapters
NAPW members have diverse backgrounds
beliefs perspectives and lifestyles with one
common bond - their ability to succeed -
See more at httpwwwnapwcom
By Star Jones Esquire President of National Association of Professional Women
Star Jones Esq
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 19
TECH TRENDS
GET YOUR SITE STATS CALL UTS AT 888-885-5552
Changes In Technology Can Present Opportunity For Small And Midsize Businesses
(NAPSI)mdashThanks to new technology itrsquos
an exciting time for small and midsize busi-
nesses Thatrsquos because many are finding
that increased access to new technologymdash
such as cloud and mobile solutionsmdashcan
provide access to services that were never
within their reach before helping them
grow and be more productive
They are also finding that using old or out-
dated technology can hinder a companyrsquos
ability to do business in a number of
waysmdashfrom security risks and compliance
issues to not being able to implement even
modest changes or updates in software all
of which can significantly hamper a compa-
nyrsquos ability to be successful and competi-
tive
A Shift In Technology
The beginning of one era in technology
often means the end or phasing out of an-
other For example to accommodate the
shift toward modern technology used by a
growing number of small and midsize busi-
nesses Microsoft will end support for Win-
dows Server 2003 on July 14 2015
This means that security patches and up-
dates will no longer
be available after
this period resulting
in a less stable and
less secure techno-
logical infrastructure
if no action is taken
However the good news is that a variety of
easy-to-integrate options are available for
those ready to upgrade including Microsoft
Azure the companyrsquos cloud platform
Cloud solutions such as Azure are designed
to provide small and midsize businesses
with the ability to scale up or down to take
advantage of opportunities or cut costs all
based on their needs
Numerous Benefits
Many small and midsize businesses report
that moving to a cloud platform like Azure
provides a range of benefitsmdashincluding
increased backup capacity enhanced disas-
ter recovery capabilities consistent compli-
ance with regulatory demands and access to
the most modern applications These bene-
fits can help small and midsize businesses
move faster
reduce costs
and ulti-
mately be
more produc-
tive
bull Backup Todayrsquos businesses generate
more data than ever before The cloud of-
fers reliable and economical backup for
data for businesses of any size and it even
automatically replicates data to help guard
against unexpected hardware failures
bull Disaster recovery Backup is a great so-
lution to protect your business from data
deletion and corruptionmdashbut it isnrsquot the
only important factor when it comes to data
Disaster recovery with Azure means your
companyrsquos data and applications will be
replicated in the cloud and accessible at any
time should anything happen to your physi-
cal location
bull Compliance With data security comes
legal and regulatory requirements With
cloud platforms like Azure your security
software will be continually updated mak-
ing it easy for your business to ensure it
remains compliant with unique industry
requirements
bull Modern applications The cloud pro-
vides the infrastructure platform and cus-
tom-made solutions in one place rather
than having to cobble solutions together
piece by piece This helps make it possible
for small or mid-size companies to spend
less time troubleshooting IT issues and
more time on activities that will drive the
business forward
Now is the time to plan your transitionmdash
and Microsoft is here to help For more
information please visit
wwwmicrosoftcomen-usserver-cloud
productswindows-server-2003 To find a
Microsoft partner in your area to assist in
your cloud transition visit
wwwpinpointmicrosoftcom
By embracing more modern up-to-date
technologies small and midsize business-
es are able to innovate in a way that al-
lows them to outpace the competition
WBC OHIO Announcement DreamBuilder
The Womens Business Center is now offering an online interactive Business Plan
DreamBuilder is a unique multi-leveled business skills training program created to help women build their dream of starting or growing their own business The 12 courses teach the basics of starting and growing a business including topics such
Rewards and Challenges of Being an Entrepreneur
Developing Your Business Idea
Who is Your Customer
Who is Your Competitor
Marketing Strategy
The significance of Branding
Pricing and so much more Upon completion you will have an edita-ble business plan Through our online tool you will become a part of the WBC DreamBuilder community You can communicate with other participants through discussion boards and messaging options In addition you will find various sample business forms and useful templates for your business Register at httpwwwdreambuilderorgwbcohio Contact us for further information (614) 732-0981
Empowering women entrepreneurs with the resources and tools to create strong sustainable business
20 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
REAL ESTATE TRENDS
HOME amp STYLE TRENDS
Five Quick Ways To Upgrade Your Home For Resale
(NAPSI)mdashWhether yoursquore considering
cashing in on your equity downsizing trad-
ing up moving for a change of scenery or
relocating for better prospects a few smart
investments and improvements can help
your home stand out from the competition
so you get top dol-
lar Even if yoursquore
not planning on
moving anytime
soon these strate-
gies can maximize
your homersquos value
and increase its
marketability
bull Sprucing up the
exterior If you
think yoursquoll have a
few years before
you move work on
your landscaping
now to give plants
time to mature
Look for easy-care
perennials such as hostas which multiply
on their own If you have less time you can
still achieve a quick makeover by power
washing paths and siding painting or up-
grading your front door and keeping the
lawn watered and weeded
bull Removing eyesores inside Some minor
adjustments can help buyers recognize
whatrsquos great about your home Swap out-
dated fixtures remove wallpaper and give
everything a deep clean Replacements
donrsquot have to be top of the line they just
need to eliminate hang-ups for potential
buyers
bull Improving the kitchenmdashto a point You
probably wonrsquot recoup the cost of a full
kitchen renovation but smaller projects such
as upgrading appliances and painting or
refinishing cabinets can modernize the
space
bull Refreshing rooms with neutral paint This is a time-honored tip for a reason
While seeing your favorite bold hues on the
walls makes you happy potential buyers
may not agree A fresh coat of neutral paint
can help them envision their own belong-
ings in the space
bull Focusing on energy efficiency The right
energy-smart upgrades can assure buyers
theyrsquore seeing an efficient home where util-
ity bills can be minimized Adding insula-
tion to the attic and walls can make a dra-
matic improvement in many homes Con-
sider the windows as well Adding a heat-
rejecting window film such as 3M Sun
Control Window Film can reduce cooling
costs and typically does not change the win-
dowsrsquo appearance Since the window film
can reject up to 99 percent of UV rays it
can protect the investment you made in
your hardwood floors rugs window treat-
ments furniture and artwork
Learn More
For further facts visit www3Mcom
homeimprovement
(NAPSI)mdashThere could be good news for
many households The garage can be so
much more than a storage room where you
hide your kidrsquos soccer cleats lawn mower
and old yearbooks With these five tips you
can make it as organized functional and
aesthetically pleasing as any room in your
house
1 For many the garage is the pri-
mary entry and exit point to the
home but it can also serve as a
terrific storage space for emergen-
cy supplies Check to make sure
your home emergency kit is up to
codemdashreplace batteries in flash-
lights and replenish your canned
food and medical supplies You
may not need them every day of
the year but itrsquos better to be safe
than sorry Also ensure that you
have backup power sources availa-
ble in the event of an outagemdasha
home generator and backup battery for your
garage door opener are proven solutions
that will help maintain accessibility and
functionality for your family no matter the
circumstance
2 While reorganizing take some time to
check your garage door Test the alignment
by disconnecting the door from the opener
once itrsquos disconnected you should be able
to lift the door easily with one hand If the
door is stuck or difficult to lift you should
call an authorized dealer for an inspection
Also be mindfulmdashif your garage door
opener was installed prior to 1993 itrsquos
probably time to have it replaced as it may
not be equipped with the latest safety fea-
tures such as photo eyes
3 When cleaning the garage homeowners
tend to think of horizontal spacemdashclearing
out boxes on the floor moving gardening
equipment and power tools over to the
sidemdashbut freeing up vertical space can be
just as important Instead of piling contain-
ers on the floor think about installing wall
shelves to maximize space If you want to
clear up additional overhead for a larger
car a hanger for bikes or other large pieces
of sporting equipment consider replacing
your overhead garage door opener
4 Yoursquove organized and upgraded your
garage but yoursquore not done yetmdashyou need
to be sure your garage is a safe place for
friends family and pets Store flammable
propane tanks outdoors and invest in a 5- or
10-pound fire extinguisher in case of emer-
gencies Lock up any other dangerous
chemicals
5 A good cleaning ultimately helps in-
crease convenience and peace of mind and
that premise can extend beyond organiza-
tional tips
Creating a clean functional space will pro-
vide the peace of mind you want and de-
serve You can turn your home into an or-
ganized retreat and your garage into a func-
tional space-saving area you can enjoy year
after year
Spring Cleaning 101 Find Extra Funds and Freedom By Decluttering Your Garage
How a few quick touch-ups can create added value to your
home
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 21
TRENDY PALETTE
(NAPSI)mdashSo many people are grilling out-
doors year-roundmdasheven when temperatures
dip below freezingmdashthat Weber Grills the
company that launched the grilling revolu-
tion more than 60 years ago has released its
top tips for hearty grillers who simply
wonrsquot give up the distinctive flavors that
only an outdoor grill can deliver
ldquoMore than half of grill owners grill year-
roundmdashand 35 percent grill when the
temperature drops below freezingrdquo
said Kim Lefko Executive Vice Pres-
ident AMERICAS Weber-Stephen
Products LLC ldquoOur annual Weber
GrillWatch Survey reveals the top
reason people brave the cold is be-
cause they feel everything tastes better
grilled They also tell us itrsquos because
they see grilling as an adventure itrsquos
lsquome timersquo and itrsquos lsquofootball seasonrsquordquo
Whether grilling for one or two or to
add some flair to your next party be sure to
bundle up on your way to the grill and arm
yourself with these essential tips from We-
ber
bull Plan on adding five to 10 minutes to the
normal time it takes to preheat your grill in
the warmer months
bull Even when itrsquos cold outside never grill in
an enclosed space that can trap deadly car-
bon monoxide such as inside a garage or
under an overhang
bull If yoursquore lookinrsquo you ainrsquot cookinrsquo Resist
the urge to lift the lid Repeatedly opening
the grill will let precious heat escape ulti-
mately increasing your grilling time
bull Use a thermometer to measure the internal
temperature of foods for delicious results
every time
bull Have backup fuelmdashcharcoal and pro-
panemdashon hand in the winter as the grill will
typically require more fuel than during the
warmer months
bull Grill what you know Cold weather is the
time to stick with the tried-and-true recipes
you know by heart to maximize efficiency
at the grill
bull Position gas grills so the wind is perpen-
dicular to the gas flow and not blowing the
flame down the burner tubes
bull Keep your grill covered to protect it from
the elements
bull Snow gloves are not barbecue gloves
Make sure you have on heat-resistant
gloves when operating your grill
For additional cold weather grilling tips
visit wwwwebercomweber-nationblog
how-to-grill-in-the-winter
Essential Tips For Year-Round Grilling
888-885-5552 inforbantrendsetterscom
URBAN TRENDSETTERS INTRODUCES
NEW APPS FOR RESTAURANTS amp MORE
22 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
HEALTH AND WELLNESS
by Bruce Johnson
heart attack survivor and news reporter-
anchor
(NAPSM)mdashldquoForty-two-year-old black
male probable heart attackrdquo To this day
the paramedicsrsquo words as they rushed me to
a Washington DC hospital ring in my
ears
It began as a normal Thursday cover-
ing news as a street reporter in the
toughest part of our nationrsquos capital
When the severe pain in my chest
began I tore open the top buttons of
my dress shirt and loosened my tie to
no avail After a few failed attempts
to shake off the pain I was rushed by
ambulance to the local hospital
As I was rolled into the emergency
room my shirt was cut off an IV
needle was stuck in my arm and
monitoring leads were stuck to my
chest I was given medication to dis-
solve any blood clots and restart
blood flow to my heart An electrocardio-
gram showed that I had had a type of heart
attack called ldquothe widow makerrdquo An artery
was abruptly and completely blocked Fifty
percent of patients who have this type of
heart attack die before they get to the hospi-
tal
My cardiologist was concerned I was
young to be having a heart attack and was
outwardly in good health
Two years before my heart attack with a lot
of help I had quit smoking and eliminated
all alcoholic drinks However my job as a
reporter for a top news station was inherent-
ly stressful I often grabbed fast food as I
tried to balance professional responsibilities
with family time It had all caught up with
me
Later that night my chest pain came back
and I was flown to another hospital where
an emergency angioplasty was performed to
widen the obstructed artery
I was in intensive care for several days be-
fore starting inpatient cardiac rehab Within
2 weeks I was walking and ready to go
home I continued my supervised cardiac
rehab as an outpatient for another 6 weeks
Determined to learn why I had my heart
attack and what I could do to prevent anoth-
er one I relied on what I did best research
and investigation I asked my family about
our history of cardiovascular disease I read
articles and listened intently when the nurs-
es and doctors explained about my blood
pressure pulse weight and medications I
worked with a nutritionist who told me that
if I ate mostly fresh fruits and vegetables
broiled fish and chicken and lower-fat
foods I could occasionally enjoy spare ribs
at family get-togethers
I had always been athletic before my heart
attack but I knew I needed an activity that
Hey Man Itrsquos Time We Have A Heart-to-Heart
Continued on Page 23
Bruce at work amp play
after surviving heart
attack
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 23
DIET FREE LIFE PROUD SPONSORS OF THE NEW UTS
FITS amp TRENDY MAGAZINE gave me control of my heart speed I start-
ed by running on a treadmill and then
moved my runs outside I listened to my
body but wasnrsquot afraid to push myself
I saw my doctors regularly to make sure
my heart was functioning at its best My
health care team was stunned by my recov-
ery often calling me a miracle which felt
great But not as good as knowing I was
living healthy tracking and controlling my
blood pressure and taking care of myself
Despite my progress I needed to prove to
myself that I was healthy Since running
had be come my passion I entered the
Marine Corps Marathon With clearance
from my doctor on October 22 2000mdash
eight years after my heart attackmdashI ran
262 miles When I crossed the finish line
I knew my heart attack hadnrsquot defeated or
defined me
I know I was spared My story could have
turned out differently and I am grateful for
this gift of life But do you know what
This could be you Heart disease remains
the leading cause of death in America
If you learn anything from my story I
hope itrsquos that YOU have to take care of
yourself and your heart No one else can
do it for you During American Heart
Month and all through the year make
your heart a priority Know your blood
pressure and keep it in control Donrsquot
smoke Eat less fatty salty and greasy
food and more fruits and vegetables Make
an appointment with your doctor Free
resources and information are available
from Million Hearts at
http1usagov1AU65x6 Take it from
me taking action today could save your
life tomorrow
HeartmdashContinued From Page 22
24 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
BEAUTY AND FASHION TRENDS
Inspiring Beauty 50 Years of Ebony Fashion Fair
The first-ever exhibition on the Ebony
Fashion Fair Inspiring Beauty explores the
50-year history of the charity fashion spec-
tacle that redefined the concepts of beauty
style and empowerment for African Ameri-
cans by examining the history of the show
and its director and producer Eunice W
Johnson
Inspiring Beauty showcases nearly 100 ob-
jects including ensembles and accessories
displayed on fully stylized mannequins to
recreate the runway experience as well as
archival photographs video and Johnsonrsquos
personal effects to tell the full story of these
unparalleled events At the center of this
dynamic show are the stunning gowns
feathered coats and statement designs seen
in the 40 garments selected from a collec-
tion of thousands Johnson amassed in five
decades
Works by designers including Stephen
Burrows Christian Dior Christian La-
croix Bob Mackie Missoni Jean Patou and Sarli illustrate themes of vision inno-
vation and power as exemplified by John-
sonrsquos entrepreneurial spirit flair for fash-
ion and philanthropic goals as co-founder
of Johnson Publishing Company publisher
of Ebony and Jet magazines
Exhibition highlights include garments
from fashion greats such as Valentino
Pierre Cardin and Alexander McQueen
for Givenchy before they reached world-
renowned status An Yves Saint Laurent
lsquoPicassorsquo cocktail dress Nina Ricci even-
ing ensemble of a shirred jumpsuit and ruf-
fle coat Karl Lagerfeld for Chloeacute beaded
gown Vivienne Westwood animal print
evening gown and Emanuel Ungaro two
piece bridal gown are examples of the spec-
tacular trends of fashion and attitude of
style
Developed by the Chicago History Museum
in cooperation with Johnson Publishing
Company Inspiring Beauty offers an un-
precedented multisensory experience to
visitors who have never attended an Ebony
Fashion Fair as well as reconnects those
who experienced it first-hand
TOUR SCHEDULE Museum of Design Atlanta GA
October 18 2014 ndash January 4 2015
Milwaukee Art Museum WI
February 5 2015 ndash May 3 2015
Minnesota History Center St Paul MN
May 22 2015 ndash August 16 2015
Charles H Wright Museum of African
American HIstory Detroit MI
September 18 2015 ndash January 3 2016
Memorial Art Gallery of the University
of Rochester NY
January 30 2016 ndash April 24 2016
Bellevue Arts Museum WA
May 20 2016 ndash August 12 2016
The George Washington University Mu-
seum and The Textile Museum Wash-
ington DC February 10 2017 ndash June 4 2017
Eunice Johnson at work 1970 Photo
courtesy of Johnson Publishing Compa-
Eunice Johnson with designer Yves
Saint Laurent 1972 Photo courtesy of
Johnson Publishing Company LLC
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 25
ldquoMaking pretty faces is my specialty
Sara King
Professional Makeup Artist
614-900-1033 wwwstyleseatcomsarakingbeauty
Special
Events
Free-Lance
Make-Up Parties
BEAUTY amp FASHION TRENDS
Available at DrsquoAndrearsquos Hair Studio
DrsquoAndrea Brown Master Designer
2151 E Dublin Granville Road Suite F
Columbus OH 43229 P 614-636-2298
5 STAR HAIR MAYVEENCOM
Natural Straight
Deep Wave
Curly Wave
Loose Wave
FREE BUSINESS OPPORTUNITY
CALL TODAY
If yoursquore like me yoursquove got a random col-
lection of carrier and essential oils some-
where in your beauty arsenal If yoursquore like
me said random collection of essential and
carrier oils is mostly just sitting there col-
lecting dust and taking up space on your
shelves Many of us aspire to be gung-ho
DIY mixtresses in our down time but life
doesnrsquot always have that in store for us In
fact sometimes we buy products we donrsquot
need and make aspirational plans that wersquore
going to learn how to use them That
doesnrsquot always happen Irsquom here to help
you sift through the clutter
First things first ndash let me introduce you to a
recipe book you should check out ndash Natural
Beauty Alchemy Make Your Own Organic
Cleansers Creams Shampoos Serums
Balms and More Itrsquos written by fabulously
named licensed pharmacist and expert
healthcare professional Fifi M Maacaron
and features more than 100 easy to follow
recipes for skin and body IMO itrsquos pret-
ty light on hair recipes but it offers helpful
and simple recipes for bellas who want to
make their own toner or serum or even per-
fumes from essential oils With permission
from the publisher I got access to a few
exclusive recipes ndash you gotta get the book
for the rest I specifically requested the
breakdown for the ldquo3-in-1 Lazy Blendrdquo ndash
you KNOW I love a good multi-use prod-
uct A DIY multi-use product SOLD
Herersquos the breakdown courtesy of The
Countryman Press
3-in-1 Lazy Blend ndash Makeup Remov-
er Toner amp Night Oil
What could be better than a makeup remov-
er that is also a toner and an anti-aging
night oil all in one bottle This formula
softens the skin and nourishes it While the
composition of jojoba oil is very close to
that of the skinrsquos own lipids and it doesnrsquot
clog pores wheat germ oil is rich in vita-
mins and minerals that prevent aging
Chamomile tea and rose water are extreme-
ly skin friendly and help alongside glycer-
in balance moisture levels Keep this oil-
water mix handy especially when you have
little time and energy left at the end of the
day
INGREDIENTS 2 ounces (60 ml) rose water
1 tablespoon almond oil
1 tablespoon jojoba oil
1 tablespoon wheat germ
1 ounce (30 ml) chamomile tea (at room
temperature)
1 teaspoon glycerin
5 drops vitamin E oil
Note You can substitute witch hazel for
rose water in case of oily skin
INSTRUCTIONS 1 Mix the above ingredients adding one at
a time Shake well and then transfer to a
spray bottle
2 Shake vigorously to disperse oil droplets
before spraying onto a cotton disc or ball
Wipe the face and neck repeating if neces-
sary to remove makeup completely
3 You do not need to rinse or follow with a
toner or night oil because this formula does
it all
4 Store the bottle in a cool place away from
sunlight and heat
Try This DIY Beauty Recipe ndash the 3-in-1 Makeup Remover Toner amp Night Oil
By Patrice Grell Yursik
Founder Afrobellacom
26 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
ARTS AND ENTERTAINMENT
NEW YORK NY and UNIVERSAL CITY Calif ndash The biggest names in en-tertainment will bring the music of the iHeartRadio app to life on Sunday March 29 for the second edition of the iHeartRadio Music Awards hosted by Oscar and Grammy award winning actor and musician Jamie Foxx The event will air live on NBC from 8-11 pm ETPT from the historic Shrine Auditorium in Los Angeles and will be broadcast sim-ultaneously on iHeartMedia stations na-tionwide and across the iHeartRadio
digital music platform
The three hour telecast will truly reflect Americarsquos favorite music and will show-case the yearrsquos most popular artists and songs determined by the iHeartRadio Chart and fan voting through iHeartRa-dio stations nationwide The evening will include performances by Rihanna Iggy Azalea Sam Smith Madonna Ja-son Aldean Jamie Foxx Meghan Trai-nor Jason Derulo Jennifer Hudson Kelly Clarkson Snoop Dogg Nate Ruess Alesso and Florida Georgia Line
along with appearances from Taylor Swift and more This yearrsquos iHeartRa-dio Music Awards will also feature un-
expected collaborations from some of
the top names in music
ldquoThis is the night we celebrate the big-gest songs and artists we played for fans on our iHeartRadio stations across America and on the iHeartRadio app over the past year along with a look at whats coming in 2015rdquo said John Sykes President of Entertainment En-terprises for iHeartMedia Inc ldquoAnd who better to host than both a Grammy win-ning musician and Oscar winning per-former Jamie Foxx This is going to be an amazing star packed Sunday night of
music on NBC
ldquoIrsquom so excited that Jamie Foxx is taking the reins at this yearrsquos iHeart awards He is the perfect choice to lead this extraordinary night of music and celebrity artists said Paul Telegdy President Alternative and Late Night
Programming NBC Entertainment
2014 was such an incredible year for so many artists across different genres so
its great to see them get the recognition they deserve said Tom Poleman Pres-ident of National Programming Platforms for iHeartMedia Whether theyre new to the scene or industry veterans each artists journey is exciting to follow from their first radio spin to their first
iHeartRadio Music Award nomination
The iHeartRadio Music Awards is the night in music where the indus-tryrsquos top artists get to shine in a relaxed and fun atmosphere and celebrate their own achievements as well as those of their peersrdquo said Ian Stewart President of Done +
Dusted Inc
Category finalists for the iHeartRa-dio Music Awards were announced on February 4 with 2014 iHeartRa-dio Innovator Award winner Pharrell Williams making a special appear-ance on NBCrsquos TODAY show to
reveal this yearrsquos Artist of the Year nomi-nees Social voting through iHeartRadio stations nationwide for the Best Lyrics Best Fan Army and Renegade catego-ries will run through Friday March 20 Category finalists (by alphabetical order) are
JAMIE FOXX TO HOST IHEARTRADIO MUSIC AWARDS LIVE ON NBC Sunday March 29 (8-11 PM ETPT)
Rihanna Iggy Azalea Sam Smith Taylor Swift Madonna Jason Aldean Jamie Foxx Meghan Trainor Jason Derulo Jennifer Hud-son Kelly Clarkson Snoop Dogg Nate Ruess Alesso and Florida Georgia Line
Continued on Page 27
Jamie Foxx
Rihanna
Snoop Dogg
Jennifer Hudson
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 27
EVENTS
The Urban Trendsetters List of 2015 Media Sponsorship is GROWING NATIONALLY amp FAST
Events Include but NOT limited to
Whorsquos Who Publishing Book Unveiling Receptions for Atlanta GA other city announcements soon
The African American Male Wellness Walk Atlanta Detroit Washington DC Niagara Falls
2015 Champions of Diversity and Career town Network Career Fair-Columbus OH and Atlanta GA
The African American Film Festival-New York City
FOR MORE INFORMATION ON ADVERTISING SPONSORSHIP OR VENDOR OPPORTUNITIES LOG ONTO WWWURBANTRENDSETTERSCOM EVENTS
CALL Mykayla Bryant or Sharon S Gordon at 888-885-5552
EMAIL mykaylaurbantrendsetterescom or Sharonurbantrendsetterscom
Artist of the Year
Ariana Grande
Iggy Azalea
Luke Bryan
Sam Smith
Taylor Swift Song of the Year
All About That Bass - Meghan Trainor
All of Me - John Legend
Happy - Pharrell Williams
Shake It Off - Taylor Swift
Stay With Me - Sam Smith Best Collaboration
Bang Bang - Jessie J + Ariana Grande + Nicki Minaj
Dark Horse - Katy Perry featuring Juicy J
Fancy - Iggy Azalea featuring Charli XCX
Problem - Ariana Grande featuring Iggy Azalea
Talk Dirty - Jason Derulo featuring 2 Chainz
Best New Artist
Bastille
Cole Swindell
Iggy Azalea
Meghan Trainor
Sam Smith Country Song of the Year
Bartender - Lady Antebellum
Burnin It Down - Jason Aldean
Dirt - Florida Georgia Line
Give Me Back My Hometown - Eric Church
Play It Again - Luke Bryan Hip HopRampB Song of the Year
Dont Tell Em - Jeremih featuring YG
Drunk in Love - Beyonceacute featuring Jay Z
Flawless - Beyonceacute
Loyal - Chris Brown featuring Lil Wayne and Tyga
New Flame - Chris Brown featur-ing Usher and Rick Ross
Dance Song of the Year
Animals - Martin Garrix
Blame - Calvin Harris featuring John Newman
La La La - Naughty Boy featuring Sam Smith
Summer - Calvin Harris
Waves - Mr Probz
Alternative Rock Song of the Year
Come With Me Now - KONGOS
Do I Wanna Know - Arctic Mon-keys
Fever - The Black Keys
Something From Nothing - Foo Fighters
Take Me to Church - Hozier Best Lyrics
All of Me - John Legend
Blank Space - Taylor Swift
Counting Stars - OneRepublic
Habits (Stay High) - Tove Lo
Stay With Me - Sam Smith
Thinking Out Loud - Ed Sheeran
Best Fan Army
5SOSFAM - 5 Seconds of Summer
Arianators - Ariana Grande
Bey Hive - Beyonceacute
Team Breezy - Chris Brown
Sheerios - Ed Sheeran
Church Choir - Eric Church
Directioners - One Direction
Selenators - Selena Gomez
Mendes Army - Shawn Mendes
Swifties - Taylor Swift Renegade Award presented by the All New 2015 Jeep Renegade
Brantley Gilbert
Charli XCX
Hozier
Iggy Azalea
Meghan Trainor
This year the iHeartRadio Music Awards is partnering with the Jeep brand to pre-sent the first-ever ldquoRenegade Awardrdquo The ldquoRenegade Awardrdquo celebrates emerging standout artists who have bro-ken boundaries while staying true to themselves These artists defy conven-tion to create new musical lanes that are distinctly their own They are authentic and passionate with the talent to stretch the limits and do something extraordi-
nary
The iHeartRadio Music Awards will be executive produced by John Sykes Tom Poleman and Liz Kelly of iHeartMedia along with Ian Stewart and Hamish Hamilton of Done and Dusted Inc who will also produce the show for NBC Stu-
dios Hamilton will also direct
Proud partners of this yearrsquos events in-clude the All New 2015 Jeep Renegade
and Taco Bellreg
For breaking news and exclusive iHeartRadio Music Awards content visit iHeartRadiocomawards or follow the social buzz on Twitter Facebook Insta-
gram and Google +
IHeart - Continued From Page 25
ARTS AND ENTERTAINMENT
28 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
TRAVEL TRENDS
FOR VENDOR AND SPONSORSHIP INFORMATION CONTACT SHARON S GORDON 888-885-5552
(NAPSI)mdashFor those looking to take an
upscale road trip but who want to get the
most for their money there are several tips
and tricks to keep in mind when planning a
getaway
Time Your Trip-If your dates are flexible
try traveling to your selected destination
during its off-season Hotels often drop
their rates to attract business when crowds
thin out and you can score a great deal
while avoiding a tourist rush Try a moun-
tain destination before ski season is in full
swing or a famous site such as the Grand
Canyon on a weekday during the school
year
Take Advantage of Luxury Partnerships-
Luxury brands often partner to provide their
customers with added value To take your
road trip up a notch from the moment you
pull out of your driveway a special edition
Crafted Line of vehicles from Lexus comes
equipped with a beautiful two-piece set of
tailor-made Tumi luggage The Lexus
Crafted Line features an Ultra White exteri-
or with Obsidian door handles side mirrors
and grille Eye-catching seats contrast
stitching headrests and door panels are
either two-tone BlackScarlet or Black
Cabernet Models include IS 250 F SPORT
LS 460 F SPORT and GS 350 F SPORT in
RWD and AWD RX 350 AWD F SPORT
and ES 350
The limited edition Tumi duffel bag set was
specifically designed to match the vehicles
for grille-to-trunk coordination Lexus own-
ers can find additional pieces of this origi-
nal luggage set and other exclusive offers at
LexusDriverscom A Meguiarrsquos New Car
Care Kit is also included as another extra
bonus for Crafted Line owners
Search for Package Deals-Regardless of
when you travel try to look for a hotel of-
fering a package deal to capitalize on your
travel investment Many upscale hotels of-
fer credit toward their on-site restaurants
bars or spas when you book in advance
online Hotels in areas such as Napa Valley
or other wine country destinations may
partner with nearby wineries to offer its
guests exclusive deals on tastings and tours
For example The Allison Inn amp Spa in Or-
egonrsquos Willamette Valley offers Lexus
owners the chance to sample three distinc-
tive local wines and receive a complimen-
tary bottle of their favorite The resort also
has an on-site fleet of Lexus vehicles avail-
able for guests to drive eliminating the
need for a rental car
Take the Scenic Route-The great thing
about road trips is that you can skip the
crowded expensive attractions and enjoy
the view from the comfort of your car seat
And all passengers will be happy to spend
more time taking in free scenic sites along
the way Take advantage of natural wonders
and roadside attractionsmdashsuch as New
Yorkrsquos scenic Finger Lakes region or
kitschy Route 66 sitesmdashwhenever possible
With these tips and tricks and a little ad-
vance planning yoursquoll save time and money
while elevating your road trip Find out
more at wwwLexuscomcraftedline
Elevate Your Next Road Trip By Seeking Out Added Value
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 29
AUTO TRENDS
When The Check Engine Light Is On Donrsquot Ignore It
Donrsquot take this lightly One of the most
vital signals of an improperly functioning
vehicle is the check engine light and when
illuminated it alerts the driver to a variety
of existing potential problems Neverthe-
less vehicle checkups
during car care events
throughout the country
reveal that the check en-
gine light is on in nearly
one out of 10 vehicles
Some common malfunc-
tions that can cause the
check engine light to illu-
minate include a faulty
oxygen sensor mass air-
flow sensor or spark
plugs and wires If the light flashes the
condition is more critical and must be
checked immediately to prevent severe
damage which may include catalytic con-
verter damage
ldquoWhen the check engine light comes on it
means that a vehicle system such as the
ignition fuel injection or emission control
is not operating properly even if the vehicle
appears to be running normallyrdquo explained
Rich White executive director Car Care
Council the source for the ldquoBe Car Care
Awarerdquo campaign promoting regular vehi-
cle care maintenance and repair
ldquoA glowing check engine light doesnrsquot
mean you have to immediately pull the car
to the side of the road but it does mean you
should get the car checked out as soon as
possible Ignoring the warning light could
result in costly repairs At the very least the
light could alert you to an engine problem
that is negatively impacting fuel economyrdquo
he added
When scheduling service make sure the
automotive shop that examines your vehicle
has professional technicians who are trained
and certified in OBDII diagnosis and repair
The technician will connect your vehiclersquos
computer system to a diagnostic scan tool
which will indicate why the light was acti-
vated
At the same time the technician can ana-
lyze idle speed throttle response engine
temperature fuel system pressure manifold
vacuum exhaust emission levels and many
other key indicators Once the problem is
fixed the carrsquos computer is reset to initiate
its release process The technician should
then be able to tell you what needs to be
done and discuss potential warranty cover-
age and further testing if necessary
For a free ldquoCar Care Guiderdquo or for further
information visit wwwcarcareorg
Donrsquot be in the dark
about your enginersquos
problem when the check
30 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
Christa Payne Area Manager 614-778-1958
christapayneaolcom Undercoverwearcomchristapayne
Call me to book your Special Girls Night Party
Business Opportunity
Changing Womenrsquos Lives
REGISTER YOUR BUSINESS IN OUR ONLINE BUSINESS DIRECTORY FREE AT WWWURBANTRENDSETTERSCOM UTS BIZ LIST
ARE YOU A TRENDSETTERS
Urban Trendsetters wants to spotlight you and your busi-
ness
Send your us your photo and brief introduction to Sha-
ronurbantrendsetterscom Subject Business Spotlight
SELL YOUR STUFF
UTS Classifieds
All print classified ad will get
FREE placement online
One Week $25 Two Weeks $40 One Month $75 Includes 1 photo up to 500 characters
Call Urban Trendsetters
Today
Your ad could be here for as low as
a $150 investment
Call Urban Trendsetters Today
888-885-5552
Urban Trendsetters Business Directory
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 31
FINANCIAL ADVISOR
Registered Investment Advisory Firm is
currently expanding throughout
Ohio We are in search of Independ-
ent Investment Advisor Representatives
Must be self-motivated professional and
willing to take direction If you have a
financial or insurance back round we
encourage your response We work with
Globally Recognized Money Manag-
ers Strong Ethics and complete transpar-
ency with clients relationships is essen-
tial Please contact Hardiman Invest-
ment Management Inc 614-209-
9748 or submit a resume via e-mail to
FREELANCE WRITERS
Do you love to write Urban
Trendsetters is growing and we
are looking for writers
If you are good writer love con-
necting with people and enjoy relay-
ing empowering information UTS is
the place for you Contact Sharon S
Gordon at 888-885-5552 for more
information or send email to in-
fourbantrendsetterscom
CLASSIFIEDS UTS Online Classifieds The Urban Trendsetters allow our customers the opportunity to submit their classified ads and pay online You may add photos videos and links to your classified ads You may also choose to upload current display ad As with our coupons our classified ads are available in print online via e-blast in our weekly top classified blast as well as front page top classified listing feature on our website
MEDIA SALES
Earn Extra Income for the Holidays
Urban Trendsetters wants to increase your
sales staff We offer a variety of media ser-
vices and we serve many different industries
If you are a professional individual seeking
unlimited income potential give us a call to-
day at 888-885-5552 or email
salesurbantrendsetterscom NO EXPERIENCE NECESSARY
Have you tried that crazy wrap thing
We NEED Distributors NOW The It Works Ultimate Body applicator is a first to market product like NOTHING you have ever seen before The Ultimate Body
Applicator is a all natural non woven cloth that is site specific ANYWHERE you place is its going to TONE TIGHTEN and FIRM in
as little as 45 minutes Reduces the appearance of cellulite and varicose veins No its not water weight loss No it wont come back over
night and YES IT WORKS Donrsquot believe Try if for YOURSELF Call Mykayla Bryant Diamond Director at 937-532-8295
UTS FREE CARD
Ever wondered how your business could
profit from a Pre-Paid Card and the PPC
industry Contact UTS Free today at
614-526-8871 or email
utsfreecardgmailcom
Urban Trendsetters and Career Town Network Host STEM
Virtual Career Fairs
The purpose of this conference is to follow the governments lead in its STEM or Educate to Innovate model Our 4 goals are
1 Bring more awareness and emphasize the importance of in our educa-
tion system and encourage students to pursue degrees and careers in
STEM
2 Create more teachers and educators in the STEM areas
3 Create more diversity and careers in STEM for women and minorities
4 Create and develop relationships between corporations colleges uni-
versities and educators that will provide more positions of internships for
For Registration Vendor and Sponsorship Opportunities and Information
Call 888-885-5552 Email
Sharonurbantrendsetterscom wwwurbantrendsetterscom
Register for Your FREE Career Town Account
March- Celebrating Women of Diversity
AprilmdashHealthcare May-Internship amp Summer Opportunities HBCU
This series of career fairs will allow recruiters and job seekers to interact
one on one from the comfort of office and home Each week is dedicated
Logistics amp Warehouse Professional Healthcare and STEM
Classified Ads
$25 amp up
Your Ad
Could Be
HERE
32 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
Urban Trendsetters is YOUR NEW Online Marketing Department
SECURE YOUR ACCOUNTS TODAY Urban Trendsetters Brand Establisher amp Booster
Call 888-885-5552 for a FREE Consultation
The next most important things to secure for your brand after acquiring your domain name are the account names and profiles
on social media blogs and local directories
We all know that it is optimal to have a domain name that exactly matches your brand name or business name The same is true for
your account names as well as the URLs of your profiles on social media blogs and directories Your accounts on Web
properties are part of your brand presence and so securing your accounts
Establishing your accounts with optimal branding is of great
importance
ALL FOR $799
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 13
Donrsquot Miss These Government Deadlines
(NAPSI)mdashWhen it comes to the federal
government getting what you need and
meeting your obligations some dates and
times can be particularly important Herersquos
a look at a few you should know
1 Selective Service Enrollment Every
man is required by law to register with the
Selective Service System within 30 days of
his 18th birthday By registering on time he
stays eligible for federal student loans and
grants many state and municipal jobs fed-
eral job training Workforce Investment Act
programs and US citizenship for immi-
grants He can even submit his information
early at 17 then at 18 he will automati-
cally be registered
Failure to register will delay men from be-
coming citizens until age 31 and can also
result in fines and prison sentences of up to
five years
Many find the easiest and fastest way to
register is to register online at
wwwsssgov In addition Selective Service
ldquomail-backrdquo registration forms are available
at any US post office and some high
schools have a staff member or teacher
appointed as a Selective Service Registrar
2 Pell Grants and student aid Federal
Student Aid provides grants loans and
work-study funds to students attending col-
lege or career school Virtually all men
must register with Selective Service to be
eligible To get the money for which you
qualify you have to meet federal and state
deadlines and your colleges may also have
a deadline Go to httpsfafsaedgov
deadlineshtm Enter your legal residence
and the school year for which you are ap-
plying for student aid Then click View
Deadlines
Generally the earlier you apply the better
3 Health Care February 15 is the deadline
for open enrollment After that you can
only get coverage if you qualify for a spe-
cial enrollment period a 60-day period
following a qualifying life event such as a
change in family status (for example birth
of a child or marriage) or loss of other
health coverage Job-based plans must pro-
vide a special enrollment period of 30 days
You can learn more at
wwwhealthcaregovmarketplace-
deadlines
4 Medicare The Initial Enrollment Period
begins three months before your 65th birth
month and ends three months after your
65th birth month for a total of seven months
(including your birth month) If you miss
this deadline you may have to pay penal-
ties on your monthly premiums More in-
formation is at wwwmedicaregov
Keep these facts and dates in mind to get
your due from the government programs
your taxes support
FAMILY TRENDS
9 Making Loving In The Grown Zone a
national bestseller will strike a tremen-
dous blow on behalf of those who believe
in truly healthy lasting life-affirming
love Itrsquos true Sex sells which is why some
many of us have been brainwashedmdashnot
only by books (with the 50 Shades trilogy a
notable example) but movies music tele-
vision and advertisingmdashto believe that
love is about sex and objectification Put-
ting books like Loving In The Grown Zone
on bestseller lists will show that the need
for healthy love is greater and deeper than
the demand for just sex
We hope that at least one of the above rea-
sons is enough to inspire you to not only
read and share our book but to join our
Grown Zone mission of helping people to
choose ldquoMore Self-Love Better Decisions
and Healthy Relationshipsrdquo (We invite you
to share your own reasons in the comment
section for this post) We are eternally
grateful to those who share our commit-
ment to helping people achieve success
without the mess and to always make the
next decision better We invite everyone as
always to lovemdashand lovemdashin the Grown
Zone If you look forward to celebrating
Excerpted from Loving In The Grown
Zone A No-Nonsense Guide to Making
Healthy Decisions in the Quest for Loving
Romantic Relationships of Honor Esteem
and Respect by Zara D Green and Alfred
A Edmond Jr (Balboa Press) Learn more
about the book at Lov-
ingInTheGrownZonecom
The Grown Zone Continued from Page 10
888-885-5552
JOIN THE UTS
NATION
TEXT 95577
UTSNOW
Newsletter
Event Updates
FREE STUFF
14 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
DIVERSITY TRENDS
Career Town Network Announces 5th Annual Ohio Champions of Diversity Awards Career Fair
Columbus Ohio ndash Career Town Networks
announced that they will host the 5th Annu-
al Ohio Champions of Diversity Awards
Luncheon Career Fair and Workshops on
September 23 amp 24 2015 at the Aladdin
Shrine Event amp Conference Center 3850
Stelzer Road in Columbus Ohio
Over the past 4 years The Ohio Champions
of Diversity Awards has worked in partner-
ship with The Ohio Conference NAACP
representing over 70 Chapters Statewide to
bring ALL Diverse communities together to
celebrate our accomplishments and dedica-
tion to diversity The Ohio Champions of
Diversity Awards is proud to be the First
and Only Awards program in Ohio that
recognizes the diverse efforts of individuals
and corporations
Created by Ohio publishing legend Amos
H Lynch Sr and his nephew Orville
Lynch who also created the annual Martin
Luther King Jr Breakfast in Columbus
Ohio the Ohio Champions of Diversity
Awards are designed to highlight and rec-
ognize the contributions of individuals and
corporations with 500 or more employees
who demonstrate outstanding efforts in Di-
versity Leadership Development Supplier
Workforce and Community Outreach This
year the awards will also include a Diversi-
ty Small Business Award
The Ohio Champions of Diversity Awards
is truly an inclusive event that represents all
persons including African American His-
panic Asian Somali LGBT Disabled
Veterans Emerging and general market
communities said Orville Lynch Founder
Career Town Networks The Ohio Cham-
pions of Diversity Awards program is a
unique one of a kind Annual 2 Day event
that includes an Awards Luncheon and an
on line and in person Career Fair Student
Career Day Panel Discussions and Work-
shops continued Lynch
The Ohio Champions of Diversity Awards
Luncheon is put together and run by All
Ohio Small Minority owned and operated
Businesses that include Career Town Net-
works Spencer 4Higher Media
Whitehouse Media Group T Communica-
tions Black Central Creative and Urban
Trendsetters Media The monies generated
for the Ohio Champions of Diversity
Awards go towards hosting the event and
ldquoStay In Ohiordquo with partial proceeds bene-
fiting the Ohio Conference NAACP and
other diverse non profit organizations
In order to continue to recognize celebrate
and honor Ohiorsquos leaders and corporations
we invite All Ohio communities and busi-
nesses to join us for the 5th Annual Ohio
Champions of Diversity Awards Luncheon
Career Fair amp Business Expo on September
23-24 2015 being held for the last time in
the Beautiful Aladdin Shrine Event amp Con-
ference Center before they close their doors
for good
For more information tickets vendor or
sponsorships contact Sharon S Gordon of
Urban Trendsetters Media at 888-885-5552
or email Sharonurbantrendsetterscom
Watch the Champions of Diversity Promo-
tional Video Online HERE
By Brenda D Spencer
WASHINGTON -- The US Small Busi-
ness Administration (SBA) will launch an
18 state road tour joined by 11 fellow fed-
eral agencies in the SBArsquos Small Business
Innovation Research (SBIR) and Small
Business Technology Transfer (STTR) pro-
grams
The SBIR Road Tour ldquoSeeding Americarsquos
Future Innovationsrdquo is a nationally focused
outreach initiative targeting advanced tech-
nology communities including women-
owned and minority-owned small business-
es in states that have underutilized funding
opportunities through these programs To-
day the agency is launching information on
the tour through wwwsbirgov and will also
launch a blog that will be active up through
the end of the tour in late August
ldquoThe SBA oversees Americarsquos largest seed
fund for small businesses in the STEM
fields The SBIR and the STTR programsmdash
allocates $25 billion a year to small inno-
vators By reserving a specific percentage
of federal RampD funds for smaller firms
Uncle Sam encourages domestic small busi-
nesses to engage in high-growth priorities
and build a strong national economy SBIR
recipients have created breakthroughs in
nanotechnology robotics mobile commu-
nications genetic therapies clean energy
and spacerdquo said Administrator Maria Con-
treras-Sweet
ldquoThe Presidentrsquos 2015 budget embodies the
Administrationrsquos ongoing commitment to
investments in job creation and economic
growth specifically through targeted in-
vestments in science technology and inno-
vation Through this tour we will educate
more small business innovators on how to
take advantage of these programs so that
their entrepreneurial spirit and our invest-
ment drives the next new big technological
breakthroughrdquo said Contreras-Sweet
SBA Promotes Innovation and Technology with National Road Tour
Continued on Page 17
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 15
National Society of Black Engineers amp American Society of Civil Engineers Join Forces to Develop and Retain Next-Gen African-American Engineers
Washington DC mdash The National Society
of Black Engineers the largest student-
governed engineering organization in the
country and the American Society of Civil
Engineers announced their renewed strate-
gic partnership in a ceremony on Feb 24 at
the National Academy of Sciencesrsquo Great
Hall in Washington DC The organiza-
tionsrsquo leaders signed a memorandum of
understanding (MOU) committing to com-
bine their resources and expertise to in-
crease the retention representation and de-
velopment of African-American civil engi-
neers in the US workforce
ldquoNSBE recognizes that it cannot fulfill its
mission without strategic partnerships
with the US engineering communityrdquo
said NSBE National Chairperson Sossena
Wood ldquoThis MOU with our first strategic
partner the American Society of Civil
Engineers is another major step toward
supporting our members building our
organizations growing the number of
underrepresented engineers and accom-
plishing much for the US engineering
professionrdquo
ldquoAs leading engineering professional so-
cieties ASCE and NSBE are uniquely
and strategically positioned to address the
US engineering workforce and innova-
tion challenges our nation facesrdquo said
ASCE President Robert D Stevens
PhD PE FASCE ldquoThis MOU repre-
sents the collaborative actions ASCE and
NSBE are undertaking to attract develop
and retain current and future black civil
engineersrdquo
According to the US Bureau of Labor Sta-
tistics in 2013 African-Americans repre-
sented 55 percent of the countryrsquos engi-
neering workforce and 54 percent of the
civil engineering workforce The statistics
also showed that African-Americans repre-
sented only 34 percent of college students
who earned a bachelorrsquos degree in civil
engineering and 33 percent of those earn-
ing a masterrsquos degree in the same discipline
Under the terms of the MOU NSBE and
ASCE will offer reciprocal memberships
co-sponsor frequent professional develop-
ment continuing education mentoring and
leadership development programming and
promote and support student and local
chapter collaborations The organizations
will also engage in large-scale efforts aimed
at promoting awareness and interest in engi-
neering careers such as an upcoming
IMAX film and educational project ndash
DreamBig (wwwdreambigfilmorg)
Strategic Partnership Leaders of the National Society of Black Engineers (NSBE) and the
American Society of Civil Engineers (ASCE) sign a memorandum of understanding before the
Charles Stark Draper Awards Dinner at the National Academy of Sciences in Washington DC
(left to right) ASCE Executive Director Thomas W Smith III ASCE President Robert D Ste-
vens NSBE National Chair Sossena Wood and NSBE Executive Director Karl W Reid
SBIR and STTR programs bring together
several federal agencies to promote innova-
tion and research around many different
areas of priority For example current
awards support the Administrationrsquos com-
mitment to Alzheimerrsquos disease and other
neuroscience priorities and Brain Research
through Advancing Innovative Neurotech-
nologies (BRAIN) Initiative
Each SBIR Road Tour stop will be hosted
by a local organization committed to sup-
porting technology-based entrepreneurship
and will provide attendees with a face-to-
face opportunity to talk directly to federal
agency program managers and decision
makers
The first series will take place the week of
March 23rd with stops in Louisville Ken-
tucky Nashville Tennessee Atlanta Geor-
gia and Columbia South Carolina The
next stops in the tour during the week of
April 27th are Long Beach Mississippi
Ruston Louisiana Oklahoma City Oklaho-
ma Wichita Kansas and Columbia Mis-
souri Additional tours will hit the north
central and northwest regions Small tech-
nology firms innovators scientists or re-
searchers seeking more information on the
SBIR Road Tour including a listing of all
states to be visited should go to
wwwsbirgov
The highly competitive SBIRSTTR pro-
grams provide the needed impetus for many
advanced technology firms to move from
ideation to commercialization and support
this nationrsquos innovation driven economy
Since the programsrsquo inception there have
been over 150000 awards totaling about
$40 billion that have helped this nationrsquos
innovators de-risk technology and keep the
nation competitive The SBIRSTTR pro-
grams have provided seed funding to com-
panies including Qualcomm iRobot Sy-
mantec and Genzyme
For more information about SBIRSTTR
programs please visit wwwsbirgov
SBIRSTTRmdashContinued from Page 16
RESOURCE SPOTLIGHT BDPA (Black Data Processing Associates) is a non-
profit organization of professionals working in or having interest in the Computer
Science and Information Technology Fields httpsbdpasite-ymcom
DIVERSITY TRENDS
16 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
Successful Sistarsquos To Seek For Business and Personal Success
Black women represent one of the wealthi-
est and most influential demographics on
the planet We are extremely goal-oriented
and career-driven and we are very entre-
preneurial We are more likely to start a
business be successful in business create
jobs and give back to our communities
Many women today are using the internet
as a way to stay connected through social
media network with professionals and start
a new business
During Womenrsquos History Month we wanted
to celebrate Black women who have decid-
ed to develop their careers by producing
online businesses conferences and expos as
well as women only membership sites that
empower and motivate other women by
helping them succeed in life family and
business
Developing a product producing a website
marketing the website and monetizing your
talent is only the beginning to succeeding
online Research the women events and
organizations represented and maybe you
will discover your passion create a new
avenue for wealth and become a Successful
Sista yourself
The goal of Dr Venus Opal Reese is to
teach purpose-driven high-achieving entre-
preneurial Black Women how to identify
monetize and leverage their worth by trans-
forming mindsets creating inspiring and
Rosettarsquos speeches and workshops are
inspiring interactive and informative
designed to help participants take imme-
diate action
Dr Venus Opal Reese
Defy Impossible Business Coach
wwwdefyimpossiblecom Rosetta Thurman
Happy Black Woman
wwwhappyblackwomancom
Sharvette Mitchell
Talk Radio amp Media Coach
wwwsharvettecom
The Sharvette Mitchell Radio Show
features various guests that include
celebrities artists authors small busi-
ness owners public speakers consult-
ants media personality and other influ-
ential people Our goal to motivate
excite and influence
Deborah Owens is hailed as thought leader
and advocate for remedying the wealth
disparities of women and minorities She is
the author of three books most recently
critically acclaimed A Purse of Your Own
An Easy Guide to Financial Security pub-
lished by Simon and Schuster
Deborah Owens
The Wealth Coach
wwwdeborahowenscom
Rachel Wilson Thibodeaux also known
as the SWAG Strategist amp Leverage
Your Brand Coach is Founder and CEO
of SWAG Strategy Solutions SWAG is
an acronym for Strategic Women
Achieve Growth SSS offers business
coaching professional speaking training
and development to women entrepre-
neurs ndash both current and aspiring entre-
preneurs along with sales professionals
Rachel Wilson Thibodeaux
SWAG Strategy Solutions
wwwswagstrategycom
Heal a Woman to Heal a Nation Inc
(HWHN) is a community based organi-
zation that promotes holistic wellness
for women and families through educa-
tion physical and mental health eco-
nomic and self empowerment
Mothyna James-Brightful
Heal a Woman to Heal a Nation
Conference
wwwhwhnorg
Small Business amp Women Empowerment
Coaches
Gina McCualey
Blogging While Brown Conference
wwwbloggingwhilebrowncom
Powerful Events
Blogging While Brown is more than a con-
ference it is a community - an incubator of
creativity collaboration and sustainability
for emerging leaders in digital media and
social change
By Sharon S Gordon
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 17
Ms Ingrid Saunders Jones is the Senior Vice President of
Global Community Connections for The Coca-Cola Com-
pany and Chair The Coca-Cola Foundation (Atlanta GA)
As the leader of Coca-Colarsquos philanthropy efforts the
company has contributed more than $460 million to sup-
port sustainable community initiatives including the His-
panic Scholarship Fund United Negro College Fund
(UNCF) Catalyst the Critical Difference for Women pro-
gram at Ohio State University the International Costal
Clean-up Boys and Girls Clubs of America the National
Council of Negro Women and the World Wildlife Fund to
name a few The Foundation also funds The Coca-Cola
First Generation Scholarship Program for first generation
college students Ms Jones also serves on the boards of
The Coca-Cola Africa Foundation and The Coca-Cola
Scholars Foundation
Extraordinary educator and political leader Mary McLeod
Bethune (1875-1955) founded NCNW in 1935 and envi-
sioned it to be an organization of organizations that would represent the national and in-
ternational concerns of Black women It would also give Black women the opportunity to
realize their goals for social justice and human rights through united constructive action
Today the National Council of Negro Women Inc (NCNW) is a council of 39 affiliated
national African American womens organizations and over 240 sections - connecting near-
ly 4 million women worldwide
National Council of Negro
Women
Ms Ingrid Saunders Jones
Chair wwwncnworg
Successful Sistarsquos To Seek for Business and Personal Success
Lucinda Cross
Activate Conference
wwwactivateconferencecom
Doreen Rainey
Get Radical Conference
wwwgetradicalconferencecom
Jessica Ann Mitchell
Blogger Week
wwwbloggerweekcom
Camika Smith
The BOSS Network
wwwthebossnetworkorg
A dynamic seasoned and no-nonsense
personal and business coach she is the
Founder of the RADICAL Success Insti-
tute and Vice President Operations
Transformation Division in the Steve Har-
vey World Group Focused on showing
people how to take their goals and make
them a reality shersquos built her career
around teaching and training individuals
entrepreneurs and executives on systems
and methods to accelerate success
The Art of Activation is a life changer and
will give you key tactics and strategies to
run in hot pursuit towards your personal
professional and global purpose Founder of
the popular Activate Conference Held
annually Activate presents a series of in-
formative events with the purpose of
ldquoactivatingrdquo the power inside of women
Blogger Weektrade 2015 is a multicultural
festival of bloggers journalists and
social media mavens hosted by Black
Bloggers Connect
As a collective The BOSS Net-
work supports women in their journey to
become independent and successful in
their endeavors utilizing network-
ing Working towards one simple
goal BOSSreg is ldquoBringing Out Successful
Sistersrdquo to build relationships and net-
works to structure a foundation where
women feel supported in their holistic
lives
LaShanda Henry has been developing
websites for over 10 years She owns over
15 web properties and is most passionate
about two things creating positive web-
sites for people of color and helping wom-
en entrepreneurs learn how to build suc-
cessful businesses online
Ms Henry graduated Columbia University
and received her bachelorrsquos degree in
Computer Science in 2002
ldquoMy lifersquos mission is to motivate inform
inspire connect With my mother in mind
I do what I do for parents looking to better
their childrenrsquos lives and for women striv-
ing to live their dreams I love to share
information and build communities online
Itrsquos what I do and who I amrdquo
Some of LaShandarsquos most popular websites include bull Multiple Shades of You Online (an African American Web Portal)
bull BBWO ndash Social Network for Women Entrepreneurs
bull SistaSense Money and Marketing blog
LaShanda Henry
Founder of Black Business Women
Online
Wwwmybbocom
National Organization Online Entrepreneur Success
18 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
BUSINESS TRENDS
Leading the Way ndash Women Leaders Matter
When it comes to successfully running a
business and managing employees women
clearly lead the way ndash Women Leaders
Matter A recent survey conducted by the
Pew Research Center found that most
Americans see women as stronger than or
equal to men when it comes to key leader-
ship traits From being honest and treating
employees fairly to mentoring staff women
executives and managers come out ahead
Thatrsquos great news because recognition of
the many attributes women bring to leader-
ship roles further reinforce the positive im-
pact women have in todayrsquos business world
Add to this the fact that according to new
research from Expert Market the number of
women-owned businesses has nearly dou-
bled in the last 20 years itrsquos easy to see
how women leaders are leading the way
Here are more reasons why women leaders
matter
Shake It Up
Letrsquos face it women leaders shake things
up Men have inhabited corner offices and
board rooms ndash not to mention seats in Con-
gress ndash far too long Having more women in
leadership roles in business as well as a
stronger presence in local and national poli-
tics helps maintain the balance and keeps
the playing fields even
Create Awareness
As women executives take on more and
more significant roles in business it helps
create an awareness of the value profession-
al women bring to a company Whenever
we read about the successes of a top CEO
such as Yahoo Incrsquos Marissa Meyer or
cheer on a woman who has left another
crack in the proverbial glass ceiling we feel
empowered and impassioned to continually
strive for our own professional goals
Encourage Workplace Diversity
As part of a diverse group women business
owners managers and executives are aware
of the many roadblocks they may encounter
on the way to success For those reasons
women leaders are in the perfect position to
pave the way for others by fostering diver-
sity in their companies And although a
recent study found that women bosses are
often penalized for hiring and promoting
other women and minorities we must con-
tinue to move forward ldquoContinue to recruit
diverse talent to meet diversity quotas and
build an environment of color creativity
and culturerdquo says Star Jones President
ldquoMake workplace diversity and inclusion a
corporate priorityrdquo
Inspire the Next Generation
Perhaps the most important reason why
women leaders matter more than ever is the
excitement they ignite in the next genera-
tion of young women Having role models
You do this of course through network-
ing If you want to network with important
people you have to know where they are
and get yourself therehellip
Here are a few ways to do that
Power network within traditional chan-
nels Go to your companyrsquos events
when you get priceless face time with
higher-ups In addition build your net-
work upon the classic infrastructures of
family friends your college alumni
group and professional associations
Join a networking group Find one
whose members span every industry
that will give you a broad understand-
ing of other businesses and exposure to
new clients
Connect with everyone That means
networking up down and sideways
Donrsquot think that to make the CEO chair
by age forty-five you should only in-
teract with managers VPs and trus-
tees Get to know the folks in the mail-
room and the coffee shop janitors the
newsstand operator security officersndash
you never know who might offer a
golden nugget of information that be-
comes your jackpot
Find lsquoem Research where your dream
team members work out get coffee
and eat lunch I am not advocating that
you become a stalker as that would
defeat your purposehellip if you become a
friendly face in your potential dream
team memberrsquos kickboxing class and
then ease into chit-chat and get to know
them slowly you can
ultimately introduce
yourself as a business
owner and propose that
they consider joining
your innovative ven-
ture
Bottom Line Trust
that the law of attrac-
tion will deliver the right people to you with
the best chemistry fit and timing And you
will magically click with your team to live
your dream
Be Where Important People Are
Darnell Smith is the
FounderCEO of Busi-
ness in the Black a online
media and marketing
company based in Dallas
Texas http
businessintheblackcom
Joining a networking
group and attending
annual business net-
working conferences
are a great way to
connect with like-
minded business pro-
fessionals
NAPW defines success as owning your
own power As the largest most-
recognized networking organization of pro-
fessional women in the country spanning
virtually every industry and profession the
National Association of Professional Wom-
en (NAPW) is a powerfully vibrant net-
working community with over 600000
members and nearly 300 Local Chapters
NAPW members have diverse backgrounds
beliefs perspectives and lifestyles with one
common bond - their ability to succeed -
See more at httpwwwnapwcom
By Star Jones Esquire President of National Association of Professional Women
Star Jones Esq
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 19
TECH TRENDS
GET YOUR SITE STATS CALL UTS AT 888-885-5552
Changes In Technology Can Present Opportunity For Small And Midsize Businesses
(NAPSI)mdashThanks to new technology itrsquos
an exciting time for small and midsize busi-
nesses Thatrsquos because many are finding
that increased access to new technologymdash
such as cloud and mobile solutionsmdashcan
provide access to services that were never
within their reach before helping them
grow and be more productive
They are also finding that using old or out-
dated technology can hinder a companyrsquos
ability to do business in a number of
waysmdashfrom security risks and compliance
issues to not being able to implement even
modest changes or updates in software all
of which can significantly hamper a compa-
nyrsquos ability to be successful and competi-
tive
A Shift In Technology
The beginning of one era in technology
often means the end or phasing out of an-
other For example to accommodate the
shift toward modern technology used by a
growing number of small and midsize busi-
nesses Microsoft will end support for Win-
dows Server 2003 on July 14 2015
This means that security patches and up-
dates will no longer
be available after
this period resulting
in a less stable and
less secure techno-
logical infrastructure
if no action is taken
However the good news is that a variety of
easy-to-integrate options are available for
those ready to upgrade including Microsoft
Azure the companyrsquos cloud platform
Cloud solutions such as Azure are designed
to provide small and midsize businesses
with the ability to scale up or down to take
advantage of opportunities or cut costs all
based on their needs
Numerous Benefits
Many small and midsize businesses report
that moving to a cloud platform like Azure
provides a range of benefitsmdashincluding
increased backup capacity enhanced disas-
ter recovery capabilities consistent compli-
ance with regulatory demands and access to
the most modern applications These bene-
fits can help small and midsize businesses
move faster
reduce costs
and ulti-
mately be
more produc-
tive
bull Backup Todayrsquos businesses generate
more data than ever before The cloud of-
fers reliable and economical backup for
data for businesses of any size and it even
automatically replicates data to help guard
against unexpected hardware failures
bull Disaster recovery Backup is a great so-
lution to protect your business from data
deletion and corruptionmdashbut it isnrsquot the
only important factor when it comes to data
Disaster recovery with Azure means your
companyrsquos data and applications will be
replicated in the cloud and accessible at any
time should anything happen to your physi-
cal location
bull Compliance With data security comes
legal and regulatory requirements With
cloud platforms like Azure your security
software will be continually updated mak-
ing it easy for your business to ensure it
remains compliant with unique industry
requirements
bull Modern applications The cloud pro-
vides the infrastructure platform and cus-
tom-made solutions in one place rather
than having to cobble solutions together
piece by piece This helps make it possible
for small or mid-size companies to spend
less time troubleshooting IT issues and
more time on activities that will drive the
business forward
Now is the time to plan your transitionmdash
and Microsoft is here to help For more
information please visit
wwwmicrosoftcomen-usserver-cloud
productswindows-server-2003 To find a
Microsoft partner in your area to assist in
your cloud transition visit
wwwpinpointmicrosoftcom
By embracing more modern up-to-date
technologies small and midsize business-
es are able to innovate in a way that al-
lows them to outpace the competition
WBC OHIO Announcement DreamBuilder
The Womens Business Center is now offering an online interactive Business Plan
DreamBuilder is a unique multi-leveled business skills training program created to help women build their dream of starting or growing their own business The 12 courses teach the basics of starting and growing a business including topics such
Rewards and Challenges of Being an Entrepreneur
Developing Your Business Idea
Who is Your Customer
Who is Your Competitor
Marketing Strategy
The significance of Branding
Pricing and so much more Upon completion you will have an edita-ble business plan Through our online tool you will become a part of the WBC DreamBuilder community You can communicate with other participants through discussion boards and messaging options In addition you will find various sample business forms and useful templates for your business Register at httpwwwdreambuilderorgwbcohio Contact us for further information (614) 732-0981
Empowering women entrepreneurs with the resources and tools to create strong sustainable business
20 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
REAL ESTATE TRENDS
HOME amp STYLE TRENDS
Five Quick Ways To Upgrade Your Home For Resale
(NAPSI)mdashWhether yoursquore considering
cashing in on your equity downsizing trad-
ing up moving for a change of scenery or
relocating for better prospects a few smart
investments and improvements can help
your home stand out from the competition
so you get top dol-
lar Even if yoursquore
not planning on
moving anytime
soon these strate-
gies can maximize
your homersquos value
and increase its
marketability
bull Sprucing up the
exterior If you
think yoursquoll have a
few years before
you move work on
your landscaping
now to give plants
time to mature
Look for easy-care
perennials such as hostas which multiply
on their own If you have less time you can
still achieve a quick makeover by power
washing paths and siding painting or up-
grading your front door and keeping the
lawn watered and weeded
bull Removing eyesores inside Some minor
adjustments can help buyers recognize
whatrsquos great about your home Swap out-
dated fixtures remove wallpaper and give
everything a deep clean Replacements
donrsquot have to be top of the line they just
need to eliminate hang-ups for potential
buyers
bull Improving the kitchenmdashto a point You
probably wonrsquot recoup the cost of a full
kitchen renovation but smaller projects such
as upgrading appliances and painting or
refinishing cabinets can modernize the
space
bull Refreshing rooms with neutral paint This is a time-honored tip for a reason
While seeing your favorite bold hues on the
walls makes you happy potential buyers
may not agree A fresh coat of neutral paint
can help them envision their own belong-
ings in the space
bull Focusing on energy efficiency The right
energy-smart upgrades can assure buyers
theyrsquore seeing an efficient home where util-
ity bills can be minimized Adding insula-
tion to the attic and walls can make a dra-
matic improvement in many homes Con-
sider the windows as well Adding a heat-
rejecting window film such as 3M Sun
Control Window Film can reduce cooling
costs and typically does not change the win-
dowsrsquo appearance Since the window film
can reject up to 99 percent of UV rays it
can protect the investment you made in
your hardwood floors rugs window treat-
ments furniture and artwork
Learn More
For further facts visit www3Mcom
homeimprovement
(NAPSI)mdashThere could be good news for
many households The garage can be so
much more than a storage room where you
hide your kidrsquos soccer cleats lawn mower
and old yearbooks With these five tips you
can make it as organized functional and
aesthetically pleasing as any room in your
house
1 For many the garage is the pri-
mary entry and exit point to the
home but it can also serve as a
terrific storage space for emergen-
cy supplies Check to make sure
your home emergency kit is up to
codemdashreplace batteries in flash-
lights and replenish your canned
food and medical supplies You
may not need them every day of
the year but itrsquos better to be safe
than sorry Also ensure that you
have backup power sources availa-
ble in the event of an outagemdasha
home generator and backup battery for your
garage door opener are proven solutions
that will help maintain accessibility and
functionality for your family no matter the
circumstance
2 While reorganizing take some time to
check your garage door Test the alignment
by disconnecting the door from the opener
once itrsquos disconnected you should be able
to lift the door easily with one hand If the
door is stuck or difficult to lift you should
call an authorized dealer for an inspection
Also be mindfulmdashif your garage door
opener was installed prior to 1993 itrsquos
probably time to have it replaced as it may
not be equipped with the latest safety fea-
tures such as photo eyes
3 When cleaning the garage homeowners
tend to think of horizontal spacemdashclearing
out boxes on the floor moving gardening
equipment and power tools over to the
sidemdashbut freeing up vertical space can be
just as important Instead of piling contain-
ers on the floor think about installing wall
shelves to maximize space If you want to
clear up additional overhead for a larger
car a hanger for bikes or other large pieces
of sporting equipment consider replacing
your overhead garage door opener
4 Yoursquove organized and upgraded your
garage but yoursquore not done yetmdashyou need
to be sure your garage is a safe place for
friends family and pets Store flammable
propane tanks outdoors and invest in a 5- or
10-pound fire extinguisher in case of emer-
gencies Lock up any other dangerous
chemicals
5 A good cleaning ultimately helps in-
crease convenience and peace of mind and
that premise can extend beyond organiza-
tional tips
Creating a clean functional space will pro-
vide the peace of mind you want and de-
serve You can turn your home into an or-
ganized retreat and your garage into a func-
tional space-saving area you can enjoy year
after year
Spring Cleaning 101 Find Extra Funds and Freedom By Decluttering Your Garage
How a few quick touch-ups can create added value to your
home
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 21
TRENDY PALETTE
(NAPSI)mdashSo many people are grilling out-
doors year-roundmdasheven when temperatures
dip below freezingmdashthat Weber Grills the
company that launched the grilling revolu-
tion more than 60 years ago has released its
top tips for hearty grillers who simply
wonrsquot give up the distinctive flavors that
only an outdoor grill can deliver
ldquoMore than half of grill owners grill year-
roundmdashand 35 percent grill when the
temperature drops below freezingrdquo
said Kim Lefko Executive Vice Pres-
ident AMERICAS Weber-Stephen
Products LLC ldquoOur annual Weber
GrillWatch Survey reveals the top
reason people brave the cold is be-
cause they feel everything tastes better
grilled They also tell us itrsquos because
they see grilling as an adventure itrsquos
lsquome timersquo and itrsquos lsquofootball seasonrsquordquo
Whether grilling for one or two or to
add some flair to your next party be sure to
bundle up on your way to the grill and arm
yourself with these essential tips from We-
ber
bull Plan on adding five to 10 minutes to the
normal time it takes to preheat your grill in
the warmer months
bull Even when itrsquos cold outside never grill in
an enclosed space that can trap deadly car-
bon monoxide such as inside a garage or
under an overhang
bull If yoursquore lookinrsquo you ainrsquot cookinrsquo Resist
the urge to lift the lid Repeatedly opening
the grill will let precious heat escape ulti-
mately increasing your grilling time
bull Use a thermometer to measure the internal
temperature of foods for delicious results
every time
bull Have backup fuelmdashcharcoal and pro-
panemdashon hand in the winter as the grill will
typically require more fuel than during the
warmer months
bull Grill what you know Cold weather is the
time to stick with the tried-and-true recipes
you know by heart to maximize efficiency
at the grill
bull Position gas grills so the wind is perpen-
dicular to the gas flow and not blowing the
flame down the burner tubes
bull Keep your grill covered to protect it from
the elements
bull Snow gloves are not barbecue gloves
Make sure you have on heat-resistant
gloves when operating your grill
For additional cold weather grilling tips
visit wwwwebercomweber-nationblog
how-to-grill-in-the-winter
Essential Tips For Year-Round Grilling
888-885-5552 inforbantrendsetterscom
URBAN TRENDSETTERS INTRODUCES
NEW APPS FOR RESTAURANTS amp MORE
22 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
HEALTH AND WELLNESS
by Bruce Johnson
heart attack survivor and news reporter-
anchor
(NAPSM)mdashldquoForty-two-year-old black
male probable heart attackrdquo To this day
the paramedicsrsquo words as they rushed me to
a Washington DC hospital ring in my
ears
It began as a normal Thursday cover-
ing news as a street reporter in the
toughest part of our nationrsquos capital
When the severe pain in my chest
began I tore open the top buttons of
my dress shirt and loosened my tie to
no avail After a few failed attempts
to shake off the pain I was rushed by
ambulance to the local hospital
As I was rolled into the emergency
room my shirt was cut off an IV
needle was stuck in my arm and
monitoring leads were stuck to my
chest I was given medication to dis-
solve any blood clots and restart
blood flow to my heart An electrocardio-
gram showed that I had had a type of heart
attack called ldquothe widow makerrdquo An artery
was abruptly and completely blocked Fifty
percent of patients who have this type of
heart attack die before they get to the hospi-
tal
My cardiologist was concerned I was
young to be having a heart attack and was
outwardly in good health
Two years before my heart attack with a lot
of help I had quit smoking and eliminated
all alcoholic drinks However my job as a
reporter for a top news station was inherent-
ly stressful I often grabbed fast food as I
tried to balance professional responsibilities
with family time It had all caught up with
me
Later that night my chest pain came back
and I was flown to another hospital where
an emergency angioplasty was performed to
widen the obstructed artery
I was in intensive care for several days be-
fore starting inpatient cardiac rehab Within
2 weeks I was walking and ready to go
home I continued my supervised cardiac
rehab as an outpatient for another 6 weeks
Determined to learn why I had my heart
attack and what I could do to prevent anoth-
er one I relied on what I did best research
and investigation I asked my family about
our history of cardiovascular disease I read
articles and listened intently when the nurs-
es and doctors explained about my blood
pressure pulse weight and medications I
worked with a nutritionist who told me that
if I ate mostly fresh fruits and vegetables
broiled fish and chicken and lower-fat
foods I could occasionally enjoy spare ribs
at family get-togethers
I had always been athletic before my heart
attack but I knew I needed an activity that
Hey Man Itrsquos Time We Have A Heart-to-Heart
Continued on Page 23
Bruce at work amp play
after surviving heart
attack
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 23
DIET FREE LIFE PROUD SPONSORS OF THE NEW UTS
FITS amp TRENDY MAGAZINE gave me control of my heart speed I start-
ed by running on a treadmill and then
moved my runs outside I listened to my
body but wasnrsquot afraid to push myself
I saw my doctors regularly to make sure
my heart was functioning at its best My
health care team was stunned by my recov-
ery often calling me a miracle which felt
great But not as good as knowing I was
living healthy tracking and controlling my
blood pressure and taking care of myself
Despite my progress I needed to prove to
myself that I was healthy Since running
had be come my passion I entered the
Marine Corps Marathon With clearance
from my doctor on October 22 2000mdash
eight years after my heart attackmdashI ran
262 miles When I crossed the finish line
I knew my heart attack hadnrsquot defeated or
defined me
I know I was spared My story could have
turned out differently and I am grateful for
this gift of life But do you know what
This could be you Heart disease remains
the leading cause of death in America
If you learn anything from my story I
hope itrsquos that YOU have to take care of
yourself and your heart No one else can
do it for you During American Heart
Month and all through the year make
your heart a priority Know your blood
pressure and keep it in control Donrsquot
smoke Eat less fatty salty and greasy
food and more fruits and vegetables Make
an appointment with your doctor Free
resources and information are available
from Million Hearts at
http1usagov1AU65x6 Take it from
me taking action today could save your
life tomorrow
HeartmdashContinued From Page 22
24 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
BEAUTY AND FASHION TRENDS
Inspiring Beauty 50 Years of Ebony Fashion Fair
The first-ever exhibition on the Ebony
Fashion Fair Inspiring Beauty explores the
50-year history of the charity fashion spec-
tacle that redefined the concepts of beauty
style and empowerment for African Ameri-
cans by examining the history of the show
and its director and producer Eunice W
Johnson
Inspiring Beauty showcases nearly 100 ob-
jects including ensembles and accessories
displayed on fully stylized mannequins to
recreate the runway experience as well as
archival photographs video and Johnsonrsquos
personal effects to tell the full story of these
unparalleled events At the center of this
dynamic show are the stunning gowns
feathered coats and statement designs seen
in the 40 garments selected from a collec-
tion of thousands Johnson amassed in five
decades
Works by designers including Stephen
Burrows Christian Dior Christian La-
croix Bob Mackie Missoni Jean Patou and Sarli illustrate themes of vision inno-
vation and power as exemplified by John-
sonrsquos entrepreneurial spirit flair for fash-
ion and philanthropic goals as co-founder
of Johnson Publishing Company publisher
of Ebony and Jet magazines
Exhibition highlights include garments
from fashion greats such as Valentino
Pierre Cardin and Alexander McQueen
for Givenchy before they reached world-
renowned status An Yves Saint Laurent
lsquoPicassorsquo cocktail dress Nina Ricci even-
ing ensemble of a shirred jumpsuit and ruf-
fle coat Karl Lagerfeld for Chloeacute beaded
gown Vivienne Westwood animal print
evening gown and Emanuel Ungaro two
piece bridal gown are examples of the spec-
tacular trends of fashion and attitude of
style
Developed by the Chicago History Museum
in cooperation with Johnson Publishing
Company Inspiring Beauty offers an un-
precedented multisensory experience to
visitors who have never attended an Ebony
Fashion Fair as well as reconnects those
who experienced it first-hand
TOUR SCHEDULE Museum of Design Atlanta GA
October 18 2014 ndash January 4 2015
Milwaukee Art Museum WI
February 5 2015 ndash May 3 2015
Minnesota History Center St Paul MN
May 22 2015 ndash August 16 2015
Charles H Wright Museum of African
American HIstory Detroit MI
September 18 2015 ndash January 3 2016
Memorial Art Gallery of the University
of Rochester NY
January 30 2016 ndash April 24 2016
Bellevue Arts Museum WA
May 20 2016 ndash August 12 2016
The George Washington University Mu-
seum and The Textile Museum Wash-
ington DC February 10 2017 ndash June 4 2017
Eunice Johnson at work 1970 Photo
courtesy of Johnson Publishing Compa-
Eunice Johnson with designer Yves
Saint Laurent 1972 Photo courtesy of
Johnson Publishing Company LLC
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 25
ldquoMaking pretty faces is my specialty
Sara King
Professional Makeup Artist
614-900-1033 wwwstyleseatcomsarakingbeauty
Special
Events
Free-Lance
Make-Up Parties
BEAUTY amp FASHION TRENDS
Available at DrsquoAndrearsquos Hair Studio
DrsquoAndrea Brown Master Designer
2151 E Dublin Granville Road Suite F
Columbus OH 43229 P 614-636-2298
5 STAR HAIR MAYVEENCOM
Natural Straight
Deep Wave
Curly Wave
Loose Wave
FREE BUSINESS OPPORTUNITY
CALL TODAY
If yoursquore like me yoursquove got a random col-
lection of carrier and essential oils some-
where in your beauty arsenal If yoursquore like
me said random collection of essential and
carrier oils is mostly just sitting there col-
lecting dust and taking up space on your
shelves Many of us aspire to be gung-ho
DIY mixtresses in our down time but life
doesnrsquot always have that in store for us In
fact sometimes we buy products we donrsquot
need and make aspirational plans that wersquore
going to learn how to use them That
doesnrsquot always happen Irsquom here to help
you sift through the clutter
First things first ndash let me introduce you to a
recipe book you should check out ndash Natural
Beauty Alchemy Make Your Own Organic
Cleansers Creams Shampoos Serums
Balms and More Itrsquos written by fabulously
named licensed pharmacist and expert
healthcare professional Fifi M Maacaron
and features more than 100 easy to follow
recipes for skin and body IMO itrsquos pret-
ty light on hair recipes but it offers helpful
and simple recipes for bellas who want to
make their own toner or serum or even per-
fumes from essential oils With permission
from the publisher I got access to a few
exclusive recipes ndash you gotta get the book
for the rest I specifically requested the
breakdown for the ldquo3-in-1 Lazy Blendrdquo ndash
you KNOW I love a good multi-use prod-
uct A DIY multi-use product SOLD
Herersquos the breakdown courtesy of The
Countryman Press
3-in-1 Lazy Blend ndash Makeup Remov-
er Toner amp Night Oil
What could be better than a makeup remov-
er that is also a toner and an anti-aging
night oil all in one bottle This formula
softens the skin and nourishes it While the
composition of jojoba oil is very close to
that of the skinrsquos own lipids and it doesnrsquot
clog pores wheat germ oil is rich in vita-
mins and minerals that prevent aging
Chamomile tea and rose water are extreme-
ly skin friendly and help alongside glycer-
in balance moisture levels Keep this oil-
water mix handy especially when you have
little time and energy left at the end of the
day
INGREDIENTS 2 ounces (60 ml) rose water
1 tablespoon almond oil
1 tablespoon jojoba oil
1 tablespoon wheat germ
1 ounce (30 ml) chamomile tea (at room
temperature)
1 teaspoon glycerin
5 drops vitamin E oil
Note You can substitute witch hazel for
rose water in case of oily skin
INSTRUCTIONS 1 Mix the above ingredients adding one at
a time Shake well and then transfer to a
spray bottle
2 Shake vigorously to disperse oil droplets
before spraying onto a cotton disc or ball
Wipe the face and neck repeating if neces-
sary to remove makeup completely
3 You do not need to rinse or follow with a
toner or night oil because this formula does
it all
4 Store the bottle in a cool place away from
sunlight and heat
Try This DIY Beauty Recipe ndash the 3-in-1 Makeup Remover Toner amp Night Oil
By Patrice Grell Yursik
Founder Afrobellacom
26 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
ARTS AND ENTERTAINMENT
NEW YORK NY and UNIVERSAL CITY Calif ndash The biggest names in en-tertainment will bring the music of the iHeartRadio app to life on Sunday March 29 for the second edition of the iHeartRadio Music Awards hosted by Oscar and Grammy award winning actor and musician Jamie Foxx The event will air live on NBC from 8-11 pm ETPT from the historic Shrine Auditorium in Los Angeles and will be broadcast sim-ultaneously on iHeartMedia stations na-tionwide and across the iHeartRadio
digital music platform
The three hour telecast will truly reflect Americarsquos favorite music and will show-case the yearrsquos most popular artists and songs determined by the iHeartRadio Chart and fan voting through iHeartRa-dio stations nationwide The evening will include performances by Rihanna Iggy Azalea Sam Smith Madonna Ja-son Aldean Jamie Foxx Meghan Trai-nor Jason Derulo Jennifer Hudson Kelly Clarkson Snoop Dogg Nate Ruess Alesso and Florida Georgia Line
along with appearances from Taylor Swift and more This yearrsquos iHeartRa-dio Music Awards will also feature un-
expected collaborations from some of
the top names in music
ldquoThis is the night we celebrate the big-gest songs and artists we played for fans on our iHeartRadio stations across America and on the iHeartRadio app over the past year along with a look at whats coming in 2015rdquo said John Sykes President of Entertainment En-terprises for iHeartMedia Inc ldquoAnd who better to host than both a Grammy win-ning musician and Oscar winning per-former Jamie Foxx This is going to be an amazing star packed Sunday night of
music on NBC
ldquoIrsquom so excited that Jamie Foxx is taking the reins at this yearrsquos iHeart awards He is the perfect choice to lead this extraordinary night of music and celebrity artists said Paul Telegdy President Alternative and Late Night
Programming NBC Entertainment
2014 was such an incredible year for so many artists across different genres so
its great to see them get the recognition they deserve said Tom Poleman Pres-ident of National Programming Platforms for iHeartMedia Whether theyre new to the scene or industry veterans each artists journey is exciting to follow from their first radio spin to their first
iHeartRadio Music Award nomination
The iHeartRadio Music Awards is the night in music where the indus-tryrsquos top artists get to shine in a relaxed and fun atmosphere and celebrate their own achievements as well as those of their peersrdquo said Ian Stewart President of Done +
Dusted Inc
Category finalists for the iHeartRa-dio Music Awards were announced on February 4 with 2014 iHeartRa-dio Innovator Award winner Pharrell Williams making a special appear-ance on NBCrsquos TODAY show to
reveal this yearrsquos Artist of the Year nomi-nees Social voting through iHeartRadio stations nationwide for the Best Lyrics Best Fan Army and Renegade catego-ries will run through Friday March 20 Category finalists (by alphabetical order) are
JAMIE FOXX TO HOST IHEARTRADIO MUSIC AWARDS LIVE ON NBC Sunday March 29 (8-11 PM ETPT)
Rihanna Iggy Azalea Sam Smith Taylor Swift Madonna Jason Aldean Jamie Foxx Meghan Trainor Jason Derulo Jennifer Hud-son Kelly Clarkson Snoop Dogg Nate Ruess Alesso and Florida Georgia Line
Continued on Page 27
Jamie Foxx
Rihanna
Snoop Dogg
Jennifer Hudson
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 27
EVENTS
The Urban Trendsetters List of 2015 Media Sponsorship is GROWING NATIONALLY amp FAST
Events Include but NOT limited to
Whorsquos Who Publishing Book Unveiling Receptions for Atlanta GA other city announcements soon
The African American Male Wellness Walk Atlanta Detroit Washington DC Niagara Falls
2015 Champions of Diversity and Career town Network Career Fair-Columbus OH and Atlanta GA
The African American Film Festival-New York City
FOR MORE INFORMATION ON ADVERTISING SPONSORSHIP OR VENDOR OPPORTUNITIES LOG ONTO WWWURBANTRENDSETTERSCOM EVENTS
CALL Mykayla Bryant or Sharon S Gordon at 888-885-5552
EMAIL mykaylaurbantrendsetterescom or Sharonurbantrendsetterscom
Artist of the Year
Ariana Grande
Iggy Azalea
Luke Bryan
Sam Smith
Taylor Swift Song of the Year
All About That Bass - Meghan Trainor
All of Me - John Legend
Happy - Pharrell Williams
Shake It Off - Taylor Swift
Stay With Me - Sam Smith Best Collaboration
Bang Bang - Jessie J + Ariana Grande + Nicki Minaj
Dark Horse - Katy Perry featuring Juicy J
Fancy - Iggy Azalea featuring Charli XCX
Problem - Ariana Grande featuring Iggy Azalea
Talk Dirty - Jason Derulo featuring 2 Chainz
Best New Artist
Bastille
Cole Swindell
Iggy Azalea
Meghan Trainor
Sam Smith Country Song of the Year
Bartender - Lady Antebellum
Burnin It Down - Jason Aldean
Dirt - Florida Georgia Line
Give Me Back My Hometown - Eric Church
Play It Again - Luke Bryan Hip HopRampB Song of the Year
Dont Tell Em - Jeremih featuring YG
Drunk in Love - Beyonceacute featuring Jay Z
Flawless - Beyonceacute
Loyal - Chris Brown featuring Lil Wayne and Tyga
New Flame - Chris Brown featur-ing Usher and Rick Ross
Dance Song of the Year
Animals - Martin Garrix
Blame - Calvin Harris featuring John Newman
La La La - Naughty Boy featuring Sam Smith
Summer - Calvin Harris
Waves - Mr Probz
Alternative Rock Song of the Year
Come With Me Now - KONGOS
Do I Wanna Know - Arctic Mon-keys
Fever - The Black Keys
Something From Nothing - Foo Fighters
Take Me to Church - Hozier Best Lyrics
All of Me - John Legend
Blank Space - Taylor Swift
Counting Stars - OneRepublic
Habits (Stay High) - Tove Lo
Stay With Me - Sam Smith
Thinking Out Loud - Ed Sheeran
Best Fan Army
5SOSFAM - 5 Seconds of Summer
Arianators - Ariana Grande
Bey Hive - Beyonceacute
Team Breezy - Chris Brown
Sheerios - Ed Sheeran
Church Choir - Eric Church
Directioners - One Direction
Selenators - Selena Gomez
Mendes Army - Shawn Mendes
Swifties - Taylor Swift Renegade Award presented by the All New 2015 Jeep Renegade
Brantley Gilbert
Charli XCX
Hozier
Iggy Azalea
Meghan Trainor
This year the iHeartRadio Music Awards is partnering with the Jeep brand to pre-sent the first-ever ldquoRenegade Awardrdquo The ldquoRenegade Awardrdquo celebrates emerging standout artists who have bro-ken boundaries while staying true to themselves These artists defy conven-tion to create new musical lanes that are distinctly their own They are authentic and passionate with the talent to stretch the limits and do something extraordi-
nary
The iHeartRadio Music Awards will be executive produced by John Sykes Tom Poleman and Liz Kelly of iHeartMedia along with Ian Stewart and Hamish Hamilton of Done and Dusted Inc who will also produce the show for NBC Stu-
dios Hamilton will also direct
Proud partners of this yearrsquos events in-clude the All New 2015 Jeep Renegade
and Taco Bellreg
For breaking news and exclusive iHeartRadio Music Awards content visit iHeartRadiocomawards or follow the social buzz on Twitter Facebook Insta-
gram and Google +
IHeart - Continued From Page 25
ARTS AND ENTERTAINMENT
28 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
TRAVEL TRENDS
FOR VENDOR AND SPONSORSHIP INFORMATION CONTACT SHARON S GORDON 888-885-5552
(NAPSI)mdashFor those looking to take an
upscale road trip but who want to get the
most for their money there are several tips
and tricks to keep in mind when planning a
getaway
Time Your Trip-If your dates are flexible
try traveling to your selected destination
during its off-season Hotels often drop
their rates to attract business when crowds
thin out and you can score a great deal
while avoiding a tourist rush Try a moun-
tain destination before ski season is in full
swing or a famous site such as the Grand
Canyon on a weekday during the school
year
Take Advantage of Luxury Partnerships-
Luxury brands often partner to provide their
customers with added value To take your
road trip up a notch from the moment you
pull out of your driveway a special edition
Crafted Line of vehicles from Lexus comes
equipped with a beautiful two-piece set of
tailor-made Tumi luggage The Lexus
Crafted Line features an Ultra White exteri-
or with Obsidian door handles side mirrors
and grille Eye-catching seats contrast
stitching headrests and door panels are
either two-tone BlackScarlet or Black
Cabernet Models include IS 250 F SPORT
LS 460 F SPORT and GS 350 F SPORT in
RWD and AWD RX 350 AWD F SPORT
and ES 350
The limited edition Tumi duffel bag set was
specifically designed to match the vehicles
for grille-to-trunk coordination Lexus own-
ers can find additional pieces of this origi-
nal luggage set and other exclusive offers at
LexusDriverscom A Meguiarrsquos New Car
Care Kit is also included as another extra
bonus for Crafted Line owners
Search for Package Deals-Regardless of
when you travel try to look for a hotel of-
fering a package deal to capitalize on your
travel investment Many upscale hotels of-
fer credit toward their on-site restaurants
bars or spas when you book in advance
online Hotels in areas such as Napa Valley
or other wine country destinations may
partner with nearby wineries to offer its
guests exclusive deals on tastings and tours
For example The Allison Inn amp Spa in Or-
egonrsquos Willamette Valley offers Lexus
owners the chance to sample three distinc-
tive local wines and receive a complimen-
tary bottle of their favorite The resort also
has an on-site fleet of Lexus vehicles avail-
able for guests to drive eliminating the
need for a rental car
Take the Scenic Route-The great thing
about road trips is that you can skip the
crowded expensive attractions and enjoy
the view from the comfort of your car seat
And all passengers will be happy to spend
more time taking in free scenic sites along
the way Take advantage of natural wonders
and roadside attractionsmdashsuch as New
Yorkrsquos scenic Finger Lakes region or
kitschy Route 66 sitesmdashwhenever possible
With these tips and tricks and a little ad-
vance planning yoursquoll save time and money
while elevating your road trip Find out
more at wwwLexuscomcraftedline
Elevate Your Next Road Trip By Seeking Out Added Value
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 29
AUTO TRENDS
When The Check Engine Light Is On Donrsquot Ignore It
Donrsquot take this lightly One of the most
vital signals of an improperly functioning
vehicle is the check engine light and when
illuminated it alerts the driver to a variety
of existing potential problems Neverthe-
less vehicle checkups
during car care events
throughout the country
reveal that the check en-
gine light is on in nearly
one out of 10 vehicles
Some common malfunc-
tions that can cause the
check engine light to illu-
minate include a faulty
oxygen sensor mass air-
flow sensor or spark
plugs and wires If the light flashes the
condition is more critical and must be
checked immediately to prevent severe
damage which may include catalytic con-
verter damage
ldquoWhen the check engine light comes on it
means that a vehicle system such as the
ignition fuel injection or emission control
is not operating properly even if the vehicle
appears to be running normallyrdquo explained
Rich White executive director Car Care
Council the source for the ldquoBe Car Care
Awarerdquo campaign promoting regular vehi-
cle care maintenance and repair
ldquoA glowing check engine light doesnrsquot
mean you have to immediately pull the car
to the side of the road but it does mean you
should get the car checked out as soon as
possible Ignoring the warning light could
result in costly repairs At the very least the
light could alert you to an engine problem
that is negatively impacting fuel economyrdquo
he added
When scheduling service make sure the
automotive shop that examines your vehicle
has professional technicians who are trained
and certified in OBDII diagnosis and repair
The technician will connect your vehiclersquos
computer system to a diagnostic scan tool
which will indicate why the light was acti-
vated
At the same time the technician can ana-
lyze idle speed throttle response engine
temperature fuel system pressure manifold
vacuum exhaust emission levels and many
other key indicators Once the problem is
fixed the carrsquos computer is reset to initiate
its release process The technician should
then be able to tell you what needs to be
done and discuss potential warranty cover-
age and further testing if necessary
For a free ldquoCar Care Guiderdquo or for further
information visit wwwcarcareorg
Donrsquot be in the dark
about your enginersquos
problem when the check
30 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
Christa Payne Area Manager 614-778-1958
christapayneaolcom Undercoverwearcomchristapayne
Call me to book your Special Girls Night Party
Business Opportunity
Changing Womenrsquos Lives
REGISTER YOUR BUSINESS IN OUR ONLINE BUSINESS DIRECTORY FREE AT WWWURBANTRENDSETTERSCOM UTS BIZ LIST
ARE YOU A TRENDSETTERS
Urban Trendsetters wants to spotlight you and your busi-
ness
Send your us your photo and brief introduction to Sha-
ronurbantrendsetterscom Subject Business Spotlight
SELL YOUR STUFF
UTS Classifieds
All print classified ad will get
FREE placement online
One Week $25 Two Weeks $40 One Month $75 Includes 1 photo up to 500 characters
Call Urban Trendsetters
Today
Your ad could be here for as low as
a $150 investment
Call Urban Trendsetters Today
888-885-5552
Urban Trendsetters Business Directory
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 31
FINANCIAL ADVISOR
Registered Investment Advisory Firm is
currently expanding throughout
Ohio We are in search of Independ-
ent Investment Advisor Representatives
Must be self-motivated professional and
willing to take direction If you have a
financial or insurance back round we
encourage your response We work with
Globally Recognized Money Manag-
ers Strong Ethics and complete transpar-
ency with clients relationships is essen-
tial Please contact Hardiman Invest-
ment Management Inc 614-209-
9748 or submit a resume via e-mail to
FREELANCE WRITERS
Do you love to write Urban
Trendsetters is growing and we
are looking for writers
If you are good writer love con-
necting with people and enjoy relay-
ing empowering information UTS is
the place for you Contact Sharon S
Gordon at 888-885-5552 for more
information or send email to in-
fourbantrendsetterscom
CLASSIFIEDS UTS Online Classifieds The Urban Trendsetters allow our customers the opportunity to submit their classified ads and pay online You may add photos videos and links to your classified ads You may also choose to upload current display ad As with our coupons our classified ads are available in print online via e-blast in our weekly top classified blast as well as front page top classified listing feature on our website
MEDIA SALES
Earn Extra Income for the Holidays
Urban Trendsetters wants to increase your
sales staff We offer a variety of media ser-
vices and we serve many different industries
If you are a professional individual seeking
unlimited income potential give us a call to-
day at 888-885-5552 or email
salesurbantrendsetterscom NO EXPERIENCE NECESSARY
Have you tried that crazy wrap thing
We NEED Distributors NOW The It Works Ultimate Body applicator is a first to market product like NOTHING you have ever seen before The Ultimate Body
Applicator is a all natural non woven cloth that is site specific ANYWHERE you place is its going to TONE TIGHTEN and FIRM in
as little as 45 minutes Reduces the appearance of cellulite and varicose veins No its not water weight loss No it wont come back over
night and YES IT WORKS Donrsquot believe Try if for YOURSELF Call Mykayla Bryant Diamond Director at 937-532-8295
UTS FREE CARD
Ever wondered how your business could
profit from a Pre-Paid Card and the PPC
industry Contact UTS Free today at
614-526-8871 or email
utsfreecardgmailcom
Urban Trendsetters and Career Town Network Host STEM
Virtual Career Fairs
The purpose of this conference is to follow the governments lead in its STEM or Educate to Innovate model Our 4 goals are
1 Bring more awareness and emphasize the importance of in our educa-
tion system and encourage students to pursue degrees and careers in
STEM
2 Create more teachers and educators in the STEM areas
3 Create more diversity and careers in STEM for women and minorities
4 Create and develop relationships between corporations colleges uni-
versities and educators that will provide more positions of internships for
For Registration Vendor and Sponsorship Opportunities and Information
Call 888-885-5552 Email
Sharonurbantrendsetterscom wwwurbantrendsetterscom
Register for Your FREE Career Town Account
March- Celebrating Women of Diversity
AprilmdashHealthcare May-Internship amp Summer Opportunities HBCU
This series of career fairs will allow recruiters and job seekers to interact
one on one from the comfort of office and home Each week is dedicated
Logistics amp Warehouse Professional Healthcare and STEM
Classified Ads
$25 amp up
Your Ad
Could Be
HERE
32 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
Urban Trendsetters is YOUR NEW Online Marketing Department
SECURE YOUR ACCOUNTS TODAY Urban Trendsetters Brand Establisher amp Booster
Call 888-885-5552 for a FREE Consultation
The next most important things to secure for your brand after acquiring your domain name are the account names and profiles
on social media blogs and local directories
We all know that it is optimal to have a domain name that exactly matches your brand name or business name The same is true for
your account names as well as the URLs of your profiles on social media blogs and directories Your accounts on Web
properties are part of your brand presence and so securing your accounts
Establishing your accounts with optimal branding is of great
importance
ALL FOR $799
14 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
DIVERSITY TRENDS
Career Town Network Announces 5th Annual Ohio Champions of Diversity Awards Career Fair
Columbus Ohio ndash Career Town Networks
announced that they will host the 5th Annu-
al Ohio Champions of Diversity Awards
Luncheon Career Fair and Workshops on
September 23 amp 24 2015 at the Aladdin
Shrine Event amp Conference Center 3850
Stelzer Road in Columbus Ohio
Over the past 4 years The Ohio Champions
of Diversity Awards has worked in partner-
ship with The Ohio Conference NAACP
representing over 70 Chapters Statewide to
bring ALL Diverse communities together to
celebrate our accomplishments and dedica-
tion to diversity The Ohio Champions of
Diversity Awards is proud to be the First
and Only Awards program in Ohio that
recognizes the diverse efforts of individuals
and corporations
Created by Ohio publishing legend Amos
H Lynch Sr and his nephew Orville
Lynch who also created the annual Martin
Luther King Jr Breakfast in Columbus
Ohio the Ohio Champions of Diversity
Awards are designed to highlight and rec-
ognize the contributions of individuals and
corporations with 500 or more employees
who demonstrate outstanding efforts in Di-
versity Leadership Development Supplier
Workforce and Community Outreach This
year the awards will also include a Diversi-
ty Small Business Award
The Ohio Champions of Diversity Awards
is truly an inclusive event that represents all
persons including African American His-
panic Asian Somali LGBT Disabled
Veterans Emerging and general market
communities said Orville Lynch Founder
Career Town Networks The Ohio Cham-
pions of Diversity Awards program is a
unique one of a kind Annual 2 Day event
that includes an Awards Luncheon and an
on line and in person Career Fair Student
Career Day Panel Discussions and Work-
shops continued Lynch
The Ohio Champions of Diversity Awards
Luncheon is put together and run by All
Ohio Small Minority owned and operated
Businesses that include Career Town Net-
works Spencer 4Higher Media
Whitehouse Media Group T Communica-
tions Black Central Creative and Urban
Trendsetters Media The monies generated
for the Ohio Champions of Diversity
Awards go towards hosting the event and
ldquoStay In Ohiordquo with partial proceeds bene-
fiting the Ohio Conference NAACP and
other diverse non profit organizations
In order to continue to recognize celebrate
and honor Ohiorsquos leaders and corporations
we invite All Ohio communities and busi-
nesses to join us for the 5th Annual Ohio
Champions of Diversity Awards Luncheon
Career Fair amp Business Expo on September
23-24 2015 being held for the last time in
the Beautiful Aladdin Shrine Event amp Con-
ference Center before they close their doors
for good
For more information tickets vendor or
sponsorships contact Sharon S Gordon of
Urban Trendsetters Media at 888-885-5552
or email Sharonurbantrendsetterscom
Watch the Champions of Diversity Promo-
tional Video Online HERE
By Brenda D Spencer
WASHINGTON -- The US Small Busi-
ness Administration (SBA) will launch an
18 state road tour joined by 11 fellow fed-
eral agencies in the SBArsquos Small Business
Innovation Research (SBIR) and Small
Business Technology Transfer (STTR) pro-
grams
The SBIR Road Tour ldquoSeeding Americarsquos
Future Innovationsrdquo is a nationally focused
outreach initiative targeting advanced tech-
nology communities including women-
owned and minority-owned small business-
es in states that have underutilized funding
opportunities through these programs To-
day the agency is launching information on
the tour through wwwsbirgov and will also
launch a blog that will be active up through
the end of the tour in late August
ldquoThe SBA oversees Americarsquos largest seed
fund for small businesses in the STEM
fields The SBIR and the STTR programsmdash
allocates $25 billion a year to small inno-
vators By reserving a specific percentage
of federal RampD funds for smaller firms
Uncle Sam encourages domestic small busi-
nesses to engage in high-growth priorities
and build a strong national economy SBIR
recipients have created breakthroughs in
nanotechnology robotics mobile commu-
nications genetic therapies clean energy
and spacerdquo said Administrator Maria Con-
treras-Sweet
ldquoThe Presidentrsquos 2015 budget embodies the
Administrationrsquos ongoing commitment to
investments in job creation and economic
growth specifically through targeted in-
vestments in science technology and inno-
vation Through this tour we will educate
more small business innovators on how to
take advantage of these programs so that
their entrepreneurial spirit and our invest-
ment drives the next new big technological
breakthroughrdquo said Contreras-Sweet
SBA Promotes Innovation and Technology with National Road Tour
Continued on Page 17
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 15
National Society of Black Engineers amp American Society of Civil Engineers Join Forces to Develop and Retain Next-Gen African-American Engineers
Washington DC mdash The National Society
of Black Engineers the largest student-
governed engineering organization in the
country and the American Society of Civil
Engineers announced their renewed strate-
gic partnership in a ceremony on Feb 24 at
the National Academy of Sciencesrsquo Great
Hall in Washington DC The organiza-
tionsrsquo leaders signed a memorandum of
understanding (MOU) committing to com-
bine their resources and expertise to in-
crease the retention representation and de-
velopment of African-American civil engi-
neers in the US workforce
ldquoNSBE recognizes that it cannot fulfill its
mission without strategic partnerships
with the US engineering communityrdquo
said NSBE National Chairperson Sossena
Wood ldquoThis MOU with our first strategic
partner the American Society of Civil
Engineers is another major step toward
supporting our members building our
organizations growing the number of
underrepresented engineers and accom-
plishing much for the US engineering
professionrdquo
ldquoAs leading engineering professional so-
cieties ASCE and NSBE are uniquely
and strategically positioned to address the
US engineering workforce and innova-
tion challenges our nation facesrdquo said
ASCE President Robert D Stevens
PhD PE FASCE ldquoThis MOU repre-
sents the collaborative actions ASCE and
NSBE are undertaking to attract develop
and retain current and future black civil
engineersrdquo
According to the US Bureau of Labor Sta-
tistics in 2013 African-Americans repre-
sented 55 percent of the countryrsquos engi-
neering workforce and 54 percent of the
civil engineering workforce The statistics
also showed that African-Americans repre-
sented only 34 percent of college students
who earned a bachelorrsquos degree in civil
engineering and 33 percent of those earn-
ing a masterrsquos degree in the same discipline
Under the terms of the MOU NSBE and
ASCE will offer reciprocal memberships
co-sponsor frequent professional develop-
ment continuing education mentoring and
leadership development programming and
promote and support student and local
chapter collaborations The organizations
will also engage in large-scale efforts aimed
at promoting awareness and interest in engi-
neering careers such as an upcoming
IMAX film and educational project ndash
DreamBig (wwwdreambigfilmorg)
Strategic Partnership Leaders of the National Society of Black Engineers (NSBE) and the
American Society of Civil Engineers (ASCE) sign a memorandum of understanding before the
Charles Stark Draper Awards Dinner at the National Academy of Sciences in Washington DC
(left to right) ASCE Executive Director Thomas W Smith III ASCE President Robert D Ste-
vens NSBE National Chair Sossena Wood and NSBE Executive Director Karl W Reid
SBIR and STTR programs bring together
several federal agencies to promote innova-
tion and research around many different
areas of priority For example current
awards support the Administrationrsquos com-
mitment to Alzheimerrsquos disease and other
neuroscience priorities and Brain Research
through Advancing Innovative Neurotech-
nologies (BRAIN) Initiative
Each SBIR Road Tour stop will be hosted
by a local organization committed to sup-
porting technology-based entrepreneurship
and will provide attendees with a face-to-
face opportunity to talk directly to federal
agency program managers and decision
makers
The first series will take place the week of
March 23rd with stops in Louisville Ken-
tucky Nashville Tennessee Atlanta Geor-
gia and Columbia South Carolina The
next stops in the tour during the week of
April 27th are Long Beach Mississippi
Ruston Louisiana Oklahoma City Oklaho-
ma Wichita Kansas and Columbia Mis-
souri Additional tours will hit the north
central and northwest regions Small tech-
nology firms innovators scientists or re-
searchers seeking more information on the
SBIR Road Tour including a listing of all
states to be visited should go to
wwwsbirgov
The highly competitive SBIRSTTR pro-
grams provide the needed impetus for many
advanced technology firms to move from
ideation to commercialization and support
this nationrsquos innovation driven economy
Since the programsrsquo inception there have
been over 150000 awards totaling about
$40 billion that have helped this nationrsquos
innovators de-risk technology and keep the
nation competitive The SBIRSTTR pro-
grams have provided seed funding to com-
panies including Qualcomm iRobot Sy-
mantec and Genzyme
For more information about SBIRSTTR
programs please visit wwwsbirgov
SBIRSTTRmdashContinued from Page 16
RESOURCE SPOTLIGHT BDPA (Black Data Processing Associates) is a non-
profit organization of professionals working in or having interest in the Computer
Science and Information Technology Fields httpsbdpasite-ymcom
DIVERSITY TRENDS
16 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
Successful Sistarsquos To Seek For Business and Personal Success
Black women represent one of the wealthi-
est and most influential demographics on
the planet We are extremely goal-oriented
and career-driven and we are very entre-
preneurial We are more likely to start a
business be successful in business create
jobs and give back to our communities
Many women today are using the internet
as a way to stay connected through social
media network with professionals and start
a new business
During Womenrsquos History Month we wanted
to celebrate Black women who have decid-
ed to develop their careers by producing
online businesses conferences and expos as
well as women only membership sites that
empower and motivate other women by
helping them succeed in life family and
business
Developing a product producing a website
marketing the website and monetizing your
talent is only the beginning to succeeding
online Research the women events and
organizations represented and maybe you
will discover your passion create a new
avenue for wealth and become a Successful
Sista yourself
The goal of Dr Venus Opal Reese is to
teach purpose-driven high-achieving entre-
preneurial Black Women how to identify
monetize and leverage their worth by trans-
forming mindsets creating inspiring and
Rosettarsquos speeches and workshops are
inspiring interactive and informative
designed to help participants take imme-
diate action
Dr Venus Opal Reese
Defy Impossible Business Coach
wwwdefyimpossiblecom Rosetta Thurman
Happy Black Woman
wwwhappyblackwomancom
Sharvette Mitchell
Talk Radio amp Media Coach
wwwsharvettecom
The Sharvette Mitchell Radio Show
features various guests that include
celebrities artists authors small busi-
ness owners public speakers consult-
ants media personality and other influ-
ential people Our goal to motivate
excite and influence
Deborah Owens is hailed as thought leader
and advocate for remedying the wealth
disparities of women and minorities She is
the author of three books most recently
critically acclaimed A Purse of Your Own
An Easy Guide to Financial Security pub-
lished by Simon and Schuster
Deborah Owens
The Wealth Coach
wwwdeborahowenscom
Rachel Wilson Thibodeaux also known
as the SWAG Strategist amp Leverage
Your Brand Coach is Founder and CEO
of SWAG Strategy Solutions SWAG is
an acronym for Strategic Women
Achieve Growth SSS offers business
coaching professional speaking training
and development to women entrepre-
neurs ndash both current and aspiring entre-
preneurs along with sales professionals
Rachel Wilson Thibodeaux
SWAG Strategy Solutions
wwwswagstrategycom
Heal a Woman to Heal a Nation Inc
(HWHN) is a community based organi-
zation that promotes holistic wellness
for women and families through educa-
tion physical and mental health eco-
nomic and self empowerment
Mothyna James-Brightful
Heal a Woman to Heal a Nation
Conference
wwwhwhnorg
Small Business amp Women Empowerment
Coaches
Gina McCualey
Blogging While Brown Conference
wwwbloggingwhilebrowncom
Powerful Events
Blogging While Brown is more than a con-
ference it is a community - an incubator of
creativity collaboration and sustainability
for emerging leaders in digital media and
social change
By Sharon S Gordon
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 17
Ms Ingrid Saunders Jones is the Senior Vice President of
Global Community Connections for The Coca-Cola Com-
pany and Chair The Coca-Cola Foundation (Atlanta GA)
As the leader of Coca-Colarsquos philanthropy efforts the
company has contributed more than $460 million to sup-
port sustainable community initiatives including the His-
panic Scholarship Fund United Negro College Fund
(UNCF) Catalyst the Critical Difference for Women pro-
gram at Ohio State University the International Costal
Clean-up Boys and Girls Clubs of America the National
Council of Negro Women and the World Wildlife Fund to
name a few The Foundation also funds The Coca-Cola
First Generation Scholarship Program for first generation
college students Ms Jones also serves on the boards of
The Coca-Cola Africa Foundation and The Coca-Cola
Scholars Foundation
Extraordinary educator and political leader Mary McLeod
Bethune (1875-1955) founded NCNW in 1935 and envi-
sioned it to be an organization of organizations that would represent the national and in-
ternational concerns of Black women It would also give Black women the opportunity to
realize their goals for social justice and human rights through united constructive action
Today the National Council of Negro Women Inc (NCNW) is a council of 39 affiliated
national African American womens organizations and over 240 sections - connecting near-
ly 4 million women worldwide
National Council of Negro
Women
Ms Ingrid Saunders Jones
Chair wwwncnworg
Successful Sistarsquos To Seek for Business and Personal Success
Lucinda Cross
Activate Conference
wwwactivateconferencecom
Doreen Rainey
Get Radical Conference
wwwgetradicalconferencecom
Jessica Ann Mitchell
Blogger Week
wwwbloggerweekcom
Camika Smith
The BOSS Network
wwwthebossnetworkorg
A dynamic seasoned and no-nonsense
personal and business coach she is the
Founder of the RADICAL Success Insti-
tute and Vice President Operations
Transformation Division in the Steve Har-
vey World Group Focused on showing
people how to take their goals and make
them a reality shersquos built her career
around teaching and training individuals
entrepreneurs and executives on systems
and methods to accelerate success
The Art of Activation is a life changer and
will give you key tactics and strategies to
run in hot pursuit towards your personal
professional and global purpose Founder of
the popular Activate Conference Held
annually Activate presents a series of in-
formative events with the purpose of
ldquoactivatingrdquo the power inside of women
Blogger Weektrade 2015 is a multicultural
festival of bloggers journalists and
social media mavens hosted by Black
Bloggers Connect
As a collective The BOSS Net-
work supports women in their journey to
become independent and successful in
their endeavors utilizing network-
ing Working towards one simple
goal BOSSreg is ldquoBringing Out Successful
Sistersrdquo to build relationships and net-
works to structure a foundation where
women feel supported in their holistic
lives
LaShanda Henry has been developing
websites for over 10 years She owns over
15 web properties and is most passionate
about two things creating positive web-
sites for people of color and helping wom-
en entrepreneurs learn how to build suc-
cessful businesses online
Ms Henry graduated Columbia University
and received her bachelorrsquos degree in
Computer Science in 2002
ldquoMy lifersquos mission is to motivate inform
inspire connect With my mother in mind
I do what I do for parents looking to better
their childrenrsquos lives and for women striv-
ing to live their dreams I love to share
information and build communities online
Itrsquos what I do and who I amrdquo
Some of LaShandarsquos most popular websites include bull Multiple Shades of You Online (an African American Web Portal)
bull BBWO ndash Social Network for Women Entrepreneurs
bull SistaSense Money and Marketing blog
LaShanda Henry
Founder of Black Business Women
Online
Wwwmybbocom
National Organization Online Entrepreneur Success
18 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
BUSINESS TRENDS
Leading the Way ndash Women Leaders Matter
When it comes to successfully running a
business and managing employees women
clearly lead the way ndash Women Leaders
Matter A recent survey conducted by the
Pew Research Center found that most
Americans see women as stronger than or
equal to men when it comes to key leader-
ship traits From being honest and treating
employees fairly to mentoring staff women
executives and managers come out ahead
Thatrsquos great news because recognition of
the many attributes women bring to leader-
ship roles further reinforce the positive im-
pact women have in todayrsquos business world
Add to this the fact that according to new
research from Expert Market the number of
women-owned businesses has nearly dou-
bled in the last 20 years itrsquos easy to see
how women leaders are leading the way
Here are more reasons why women leaders
matter
Shake It Up
Letrsquos face it women leaders shake things
up Men have inhabited corner offices and
board rooms ndash not to mention seats in Con-
gress ndash far too long Having more women in
leadership roles in business as well as a
stronger presence in local and national poli-
tics helps maintain the balance and keeps
the playing fields even
Create Awareness
As women executives take on more and
more significant roles in business it helps
create an awareness of the value profession-
al women bring to a company Whenever
we read about the successes of a top CEO
such as Yahoo Incrsquos Marissa Meyer or
cheer on a woman who has left another
crack in the proverbial glass ceiling we feel
empowered and impassioned to continually
strive for our own professional goals
Encourage Workplace Diversity
As part of a diverse group women business
owners managers and executives are aware
of the many roadblocks they may encounter
on the way to success For those reasons
women leaders are in the perfect position to
pave the way for others by fostering diver-
sity in their companies And although a
recent study found that women bosses are
often penalized for hiring and promoting
other women and minorities we must con-
tinue to move forward ldquoContinue to recruit
diverse talent to meet diversity quotas and
build an environment of color creativity
and culturerdquo says Star Jones President
ldquoMake workplace diversity and inclusion a
corporate priorityrdquo
Inspire the Next Generation
Perhaps the most important reason why
women leaders matter more than ever is the
excitement they ignite in the next genera-
tion of young women Having role models
You do this of course through network-
ing If you want to network with important
people you have to know where they are
and get yourself therehellip
Here are a few ways to do that
Power network within traditional chan-
nels Go to your companyrsquos events
when you get priceless face time with
higher-ups In addition build your net-
work upon the classic infrastructures of
family friends your college alumni
group and professional associations
Join a networking group Find one
whose members span every industry
that will give you a broad understand-
ing of other businesses and exposure to
new clients
Connect with everyone That means
networking up down and sideways
Donrsquot think that to make the CEO chair
by age forty-five you should only in-
teract with managers VPs and trus-
tees Get to know the folks in the mail-
room and the coffee shop janitors the
newsstand operator security officersndash
you never know who might offer a
golden nugget of information that be-
comes your jackpot
Find lsquoem Research where your dream
team members work out get coffee
and eat lunch I am not advocating that
you become a stalker as that would
defeat your purposehellip if you become a
friendly face in your potential dream
team memberrsquos kickboxing class and
then ease into chit-chat and get to know
them slowly you can
ultimately introduce
yourself as a business
owner and propose that
they consider joining
your innovative ven-
ture
Bottom Line Trust
that the law of attrac-
tion will deliver the right people to you with
the best chemistry fit and timing And you
will magically click with your team to live
your dream
Be Where Important People Are
Darnell Smith is the
FounderCEO of Busi-
ness in the Black a online
media and marketing
company based in Dallas
Texas http
businessintheblackcom
Joining a networking
group and attending
annual business net-
working conferences
are a great way to
connect with like-
minded business pro-
fessionals
NAPW defines success as owning your
own power As the largest most-
recognized networking organization of pro-
fessional women in the country spanning
virtually every industry and profession the
National Association of Professional Wom-
en (NAPW) is a powerfully vibrant net-
working community with over 600000
members and nearly 300 Local Chapters
NAPW members have diverse backgrounds
beliefs perspectives and lifestyles with one
common bond - their ability to succeed -
See more at httpwwwnapwcom
By Star Jones Esquire President of National Association of Professional Women
Star Jones Esq
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 19
TECH TRENDS
GET YOUR SITE STATS CALL UTS AT 888-885-5552
Changes In Technology Can Present Opportunity For Small And Midsize Businesses
(NAPSI)mdashThanks to new technology itrsquos
an exciting time for small and midsize busi-
nesses Thatrsquos because many are finding
that increased access to new technologymdash
such as cloud and mobile solutionsmdashcan
provide access to services that were never
within their reach before helping them
grow and be more productive
They are also finding that using old or out-
dated technology can hinder a companyrsquos
ability to do business in a number of
waysmdashfrom security risks and compliance
issues to not being able to implement even
modest changes or updates in software all
of which can significantly hamper a compa-
nyrsquos ability to be successful and competi-
tive
A Shift In Technology
The beginning of one era in technology
often means the end or phasing out of an-
other For example to accommodate the
shift toward modern technology used by a
growing number of small and midsize busi-
nesses Microsoft will end support for Win-
dows Server 2003 on July 14 2015
This means that security patches and up-
dates will no longer
be available after
this period resulting
in a less stable and
less secure techno-
logical infrastructure
if no action is taken
However the good news is that a variety of
easy-to-integrate options are available for
those ready to upgrade including Microsoft
Azure the companyrsquos cloud platform
Cloud solutions such as Azure are designed
to provide small and midsize businesses
with the ability to scale up or down to take
advantage of opportunities or cut costs all
based on their needs
Numerous Benefits
Many small and midsize businesses report
that moving to a cloud platform like Azure
provides a range of benefitsmdashincluding
increased backup capacity enhanced disas-
ter recovery capabilities consistent compli-
ance with regulatory demands and access to
the most modern applications These bene-
fits can help small and midsize businesses
move faster
reduce costs
and ulti-
mately be
more produc-
tive
bull Backup Todayrsquos businesses generate
more data than ever before The cloud of-
fers reliable and economical backup for
data for businesses of any size and it even
automatically replicates data to help guard
against unexpected hardware failures
bull Disaster recovery Backup is a great so-
lution to protect your business from data
deletion and corruptionmdashbut it isnrsquot the
only important factor when it comes to data
Disaster recovery with Azure means your
companyrsquos data and applications will be
replicated in the cloud and accessible at any
time should anything happen to your physi-
cal location
bull Compliance With data security comes
legal and regulatory requirements With
cloud platforms like Azure your security
software will be continually updated mak-
ing it easy for your business to ensure it
remains compliant with unique industry
requirements
bull Modern applications The cloud pro-
vides the infrastructure platform and cus-
tom-made solutions in one place rather
than having to cobble solutions together
piece by piece This helps make it possible
for small or mid-size companies to spend
less time troubleshooting IT issues and
more time on activities that will drive the
business forward
Now is the time to plan your transitionmdash
and Microsoft is here to help For more
information please visit
wwwmicrosoftcomen-usserver-cloud
productswindows-server-2003 To find a
Microsoft partner in your area to assist in
your cloud transition visit
wwwpinpointmicrosoftcom
By embracing more modern up-to-date
technologies small and midsize business-
es are able to innovate in a way that al-
lows them to outpace the competition
WBC OHIO Announcement DreamBuilder
The Womens Business Center is now offering an online interactive Business Plan
DreamBuilder is a unique multi-leveled business skills training program created to help women build their dream of starting or growing their own business The 12 courses teach the basics of starting and growing a business including topics such
Rewards and Challenges of Being an Entrepreneur
Developing Your Business Idea
Who is Your Customer
Who is Your Competitor
Marketing Strategy
The significance of Branding
Pricing and so much more Upon completion you will have an edita-ble business plan Through our online tool you will become a part of the WBC DreamBuilder community You can communicate with other participants through discussion boards and messaging options In addition you will find various sample business forms and useful templates for your business Register at httpwwwdreambuilderorgwbcohio Contact us for further information (614) 732-0981
Empowering women entrepreneurs with the resources and tools to create strong sustainable business
20 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
REAL ESTATE TRENDS
HOME amp STYLE TRENDS
Five Quick Ways To Upgrade Your Home For Resale
(NAPSI)mdashWhether yoursquore considering
cashing in on your equity downsizing trad-
ing up moving for a change of scenery or
relocating for better prospects a few smart
investments and improvements can help
your home stand out from the competition
so you get top dol-
lar Even if yoursquore
not planning on
moving anytime
soon these strate-
gies can maximize
your homersquos value
and increase its
marketability
bull Sprucing up the
exterior If you
think yoursquoll have a
few years before
you move work on
your landscaping
now to give plants
time to mature
Look for easy-care
perennials such as hostas which multiply
on their own If you have less time you can
still achieve a quick makeover by power
washing paths and siding painting or up-
grading your front door and keeping the
lawn watered and weeded
bull Removing eyesores inside Some minor
adjustments can help buyers recognize
whatrsquos great about your home Swap out-
dated fixtures remove wallpaper and give
everything a deep clean Replacements
donrsquot have to be top of the line they just
need to eliminate hang-ups for potential
buyers
bull Improving the kitchenmdashto a point You
probably wonrsquot recoup the cost of a full
kitchen renovation but smaller projects such
as upgrading appliances and painting or
refinishing cabinets can modernize the
space
bull Refreshing rooms with neutral paint This is a time-honored tip for a reason
While seeing your favorite bold hues on the
walls makes you happy potential buyers
may not agree A fresh coat of neutral paint
can help them envision their own belong-
ings in the space
bull Focusing on energy efficiency The right
energy-smart upgrades can assure buyers
theyrsquore seeing an efficient home where util-
ity bills can be minimized Adding insula-
tion to the attic and walls can make a dra-
matic improvement in many homes Con-
sider the windows as well Adding a heat-
rejecting window film such as 3M Sun
Control Window Film can reduce cooling
costs and typically does not change the win-
dowsrsquo appearance Since the window film
can reject up to 99 percent of UV rays it
can protect the investment you made in
your hardwood floors rugs window treat-
ments furniture and artwork
Learn More
For further facts visit www3Mcom
homeimprovement
(NAPSI)mdashThere could be good news for
many households The garage can be so
much more than a storage room where you
hide your kidrsquos soccer cleats lawn mower
and old yearbooks With these five tips you
can make it as organized functional and
aesthetically pleasing as any room in your
house
1 For many the garage is the pri-
mary entry and exit point to the
home but it can also serve as a
terrific storage space for emergen-
cy supplies Check to make sure
your home emergency kit is up to
codemdashreplace batteries in flash-
lights and replenish your canned
food and medical supplies You
may not need them every day of
the year but itrsquos better to be safe
than sorry Also ensure that you
have backup power sources availa-
ble in the event of an outagemdasha
home generator and backup battery for your
garage door opener are proven solutions
that will help maintain accessibility and
functionality for your family no matter the
circumstance
2 While reorganizing take some time to
check your garage door Test the alignment
by disconnecting the door from the opener
once itrsquos disconnected you should be able
to lift the door easily with one hand If the
door is stuck or difficult to lift you should
call an authorized dealer for an inspection
Also be mindfulmdashif your garage door
opener was installed prior to 1993 itrsquos
probably time to have it replaced as it may
not be equipped with the latest safety fea-
tures such as photo eyes
3 When cleaning the garage homeowners
tend to think of horizontal spacemdashclearing
out boxes on the floor moving gardening
equipment and power tools over to the
sidemdashbut freeing up vertical space can be
just as important Instead of piling contain-
ers on the floor think about installing wall
shelves to maximize space If you want to
clear up additional overhead for a larger
car a hanger for bikes or other large pieces
of sporting equipment consider replacing
your overhead garage door opener
4 Yoursquove organized and upgraded your
garage but yoursquore not done yetmdashyou need
to be sure your garage is a safe place for
friends family and pets Store flammable
propane tanks outdoors and invest in a 5- or
10-pound fire extinguisher in case of emer-
gencies Lock up any other dangerous
chemicals
5 A good cleaning ultimately helps in-
crease convenience and peace of mind and
that premise can extend beyond organiza-
tional tips
Creating a clean functional space will pro-
vide the peace of mind you want and de-
serve You can turn your home into an or-
ganized retreat and your garage into a func-
tional space-saving area you can enjoy year
after year
Spring Cleaning 101 Find Extra Funds and Freedom By Decluttering Your Garage
How a few quick touch-ups can create added value to your
home
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 21
TRENDY PALETTE
(NAPSI)mdashSo many people are grilling out-
doors year-roundmdasheven when temperatures
dip below freezingmdashthat Weber Grills the
company that launched the grilling revolu-
tion more than 60 years ago has released its
top tips for hearty grillers who simply
wonrsquot give up the distinctive flavors that
only an outdoor grill can deliver
ldquoMore than half of grill owners grill year-
roundmdashand 35 percent grill when the
temperature drops below freezingrdquo
said Kim Lefko Executive Vice Pres-
ident AMERICAS Weber-Stephen
Products LLC ldquoOur annual Weber
GrillWatch Survey reveals the top
reason people brave the cold is be-
cause they feel everything tastes better
grilled They also tell us itrsquos because
they see grilling as an adventure itrsquos
lsquome timersquo and itrsquos lsquofootball seasonrsquordquo
Whether grilling for one or two or to
add some flair to your next party be sure to
bundle up on your way to the grill and arm
yourself with these essential tips from We-
ber
bull Plan on adding five to 10 minutes to the
normal time it takes to preheat your grill in
the warmer months
bull Even when itrsquos cold outside never grill in
an enclosed space that can trap deadly car-
bon monoxide such as inside a garage or
under an overhang
bull If yoursquore lookinrsquo you ainrsquot cookinrsquo Resist
the urge to lift the lid Repeatedly opening
the grill will let precious heat escape ulti-
mately increasing your grilling time
bull Use a thermometer to measure the internal
temperature of foods for delicious results
every time
bull Have backup fuelmdashcharcoal and pro-
panemdashon hand in the winter as the grill will
typically require more fuel than during the
warmer months
bull Grill what you know Cold weather is the
time to stick with the tried-and-true recipes
you know by heart to maximize efficiency
at the grill
bull Position gas grills so the wind is perpen-
dicular to the gas flow and not blowing the
flame down the burner tubes
bull Keep your grill covered to protect it from
the elements
bull Snow gloves are not barbecue gloves
Make sure you have on heat-resistant
gloves when operating your grill
For additional cold weather grilling tips
visit wwwwebercomweber-nationblog
how-to-grill-in-the-winter
Essential Tips For Year-Round Grilling
888-885-5552 inforbantrendsetterscom
URBAN TRENDSETTERS INTRODUCES
NEW APPS FOR RESTAURANTS amp MORE
22 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
HEALTH AND WELLNESS
by Bruce Johnson
heart attack survivor and news reporter-
anchor
(NAPSM)mdashldquoForty-two-year-old black
male probable heart attackrdquo To this day
the paramedicsrsquo words as they rushed me to
a Washington DC hospital ring in my
ears
It began as a normal Thursday cover-
ing news as a street reporter in the
toughest part of our nationrsquos capital
When the severe pain in my chest
began I tore open the top buttons of
my dress shirt and loosened my tie to
no avail After a few failed attempts
to shake off the pain I was rushed by
ambulance to the local hospital
As I was rolled into the emergency
room my shirt was cut off an IV
needle was stuck in my arm and
monitoring leads were stuck to my
chest I was given medication to dis-
solve any blood clots and restart
blood flow to my heart An electrocardio-
gram showed that I had had a type of heart
attack called ldquothe widow makerrdquo An artery
was abruptly and completely blocked Fifty
percent of patients who have this type of
heart attack die before they get to the hospi-
tal
My cardiologist was concerned I was
young to be having a heart attack and was
outwardly in good health
Two years before my heart attack with a lot
of help I had quit smoking and eliminated
all alcoholic drinks However my job as a
reporter for a top news station was inherent-
ly stressful I often grabbed fast food as I
tried to balance professional responsibilities
with family time It had all caught up with
me
Later that night my chest pain came back
and I was flown to another hospital where
an emergency angioplasty was performed to
widen the obstructed artery
I was in intensive care for several days be-
fore starting inpatient cardiac rehab Within
2 weeks I was walking and ready to go
home I continued my supervised cardiac
rehab as an outpatient for another 6 weeks
Determined to learn why I had my heart
attack and what I could do to prevent anoth-
er one I relied on what I did best research
and investigation I asked my family about
our history of cardiovascular disease I read
articles and listened intently when the nurs-
es and doctors explained about my blood
pressure pulse weight and medications I
worked with a nutritionist who told me that
if I ate mostly fresh fruits and vegetables
broiled fish and chicken and lower-fat
foods I could occasionally enjoy spare ribs
at family get-togethers
I had always been athletic before my heart
attack but I knew I needed an activity that
Hey Man Itrsquos Time We Have A Heart-to-Heart
Continued on Page 23
Bruce at work amp play
after surviving heart
attack
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 23
DIET FREE LIFE PROUD SPONSORS OF THE NEW UTS
FITS amp TRENDY MAGAZINE gave me control of my heart speed I start-
ed by running on a treadmill and then
moved my runs outside I listened to my
body but wasnrsquot afraid to push myself
I saw my doctors regularly to make sure
my heart was functioning at its best My
health care team was stunned by my recov-
ery often calling me a miracle which felt
great But not as good as knowing I was
living healthy tracking and controlling my
blood pressure and taking care of myself
Despite my progress I needed to prove to
myself that I was healthy Since running
had be come my passion I entered the
Marine Corps Marathon With clearance
from my doctor on October 22 2000mdash
eight years after my heart attackmdashI ran
262 miles When I crossed the finish line
I knew my heart attack hadnrsquot defeated or
defined me
I know I was spared My story could have
turned out differently and I am grateful for
this gift of life But do you know what
This could be you Heart disease remains
the leading cause of death in America
If you learn anything from my story I
hope itrsquos that YOU have to take care of
yourself and your heart No one else can
do it for you During American Heart
Month and all through the year make
your heart a priority Know your blood
pressure and keep it in control Donrsquot
smoke Eat less fatty salty and greasy
food and more fruits and vegetables Make
an appointment with your doctor Free
resources and information are available
from Million Hearts at
http1usagov1AU65x6 Take it from
me taking action today could save your
life tomorrow
HeartmdashContinued From Page 22
24 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
BEAUTY AND FASHION TRENDS
Inspiring Beauty 50 Years of Ebony Fashion Fair
The first-ever exhibition on the Ebony
Fashion Fair Inspiring Beauty explores the
50-year history of the charity fashion spec-
tacle that redefined the concepts of beauty
style and empowerment for African Ameri-
cans by examining the history of the show
and its director and producer Eunice W
Johnson
Inspiring Beauty showcases nearly 100 ob-
jects including ensembles and accessories
displayed on fully stylized mannequins to
recreate the runway experience as well as
archival photographs video and Johnsonrsquos
personal effects to tell the full story of these
unparalleled events At the center of this
dynamic show are the stunning gowns
feathered coats and statement designs seen
in the 40 garments selected from a collec-
tion of thousands Johnson amassed in five
decades
Works by designers including Stephen
Burrows Christian Dior Christian La-
croix Bob Mackie Missoni Jean Patou and Sarli illustrate themes of vision inno-
vation and power as exemplified by John-
sonrsquos entrepreneurial spirit flair for fash-
ion and philanthropic goals as co-founder
of Johnson Publishing Company publisher
of Ebony and Jet magazines
Exhibition highlights include garments
from fashion greats such as Valentino
Pierre Cardin and Alexander McQueen
for Givenchy before they reached world-
renowned status An Yves Saint Laurent
lsquoPicassorsquo cocktail dress Nina Ricci even-
ing ensemble of a shirred jumpsuit and ruf-
fle coat Karl Lagerfeld for Chloeacute beaded
gown Vivienne Westwood animal print
evening gown and Emanuel Ungaro two
piece bridal gown are examples of the spec-
tacular trends of fashion and attitude of
style
Developed by the Chicago History Museum
in cooperation with Johnson Publishing
Company Inspiring Beauty offers an un-
precedented multisensory experience to
visitors who have never attended an Ebony
Fashion Fair as well as reconnects those
who experienced it first-hand
TOUR SCHEDULE Museum of Design Atlanta GA
October 18 2014 ndash January 4 2015
Milwaukee Art Museum WI
February 5 2015 ndash May 3 2015
Minnesota History Center St Paul MN
May 22 2015 ndash August 16 2015
Charles H Wright Museum of African
American HIstory Detroit MI
September 18 2015 ndash January 3 2016
Memorial Art Gallery of the University
of Rochester NY
January 30 2016 ndash April 24 2016
Bellevue Arts Museum WA
May 20 2016 ndash August 12 2016
The George Washington University Mu-
seum and The Textile Museum Wash-
ington DC February 10 2017 ndash June 4 2017
Eunice Johnson at work 1970 Photo
courtesy of Johnson Publishing Compa-
Eunice Johnson with designer Yves
Saint Laurent 1972 Photo courtesy of
Johnson Publishing Company LLC
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 25
ldquoMaking pretty faces is my specialty
Sara King
Professional Makeup Artist
614-900-1033 wwwstyleseatcomsarakingbeauty
Special
Events
Free-Lance
Make-Up Parties
BEAUTY amp FASHION TRENDS
Available at DrsquoAndrearsquos Hair Studio
DrsquoAndrea Brown Master Designer
2151 E Dublin Granville Road Suite F
Columbus OH 43229 P 614-636-2298
5 STAR HAIR MAYVEENCOM
Natural Straight
Deep Wave
Curly Wave
Loose Wave
FREE BUSINESS OPPORTUNITY
CALL TODAY
If yoursquore like me yoursquove got a random col-
lection of carrier and essential oils some-
where in your beauty arsenal If yoursquore like
me said random collection of essential and
carrier oils is mostly just sitting there col-
lecting dust and taking up space on your
shelves Many of us aspire to be gung-ho
DIY mixtresses in our down time but life
doesnrsquot always have that in store for us In
fact sometimes we buy products we donrsquot
need and make aspirational plans that wersquore
going to learn how to use them That
doesnrsquot always happen Irsquom here to help
you sift through the clutter
First things first ndash let me introduce you to a
recipe book you should check out ndash Natural
Beauty Alchemy Make Your Own Organic
Cleansers Creams Shampoos Serums
Balms and More Itrsquos written by fabulously
named licensed pharmacist and expert
healthcare professional Fifi M Maacaron
and features more than 100 easy to follow
recipes for skin and body IMO itrsquos pret-
ty light on hair recipes but it offers helpful
and simple recipes for bellas who want to
make their own toner or serum or even per-
fumes from essential oils With permission
from the publisher I got access to a few
exclusive recipes ndash you gotta get the book
for the rest I specifically requested the
breakdown for the ldquo3-in-1 Lazy Blendrdquo ndash
you KNOW I love a good multi-use prod-
uct A DIY multi-use product SOLD
Herersquos the breakdown courtesy of The
Countryman Press
3-in-1 Lazy Blend ndash Makeup Remov-
er Toner amp Night Oil
What could be better than a makeup remov-
er that is also a toner and an anti-aging
night oil all in one bottle This formula
softens the skin and nourishes it While the
composition of jojoba oil is very close to
that of the skinrsquos own lipids and it doesnrsquot
clog pores wheat germ oil is rich in vita-
mins and minerals that prevent aging
Chamomile tea and rose water are extreme-
ly skin friendly and help alongside glycer-
in balance moisture levels Keep this oil-
water mix handy especially when you have
little time and energy left at the end of the
day
INGREDIENTS 2 ounces (60 ml) rose water
1 tablespoon almond oil
1 tablespoon jojoba oil
1 tablespoon wheat germ
1 ounce (30 ml) chamomile tea (at room
temperature)
1 teaspoon glycerin
5 drops vitamin E oil
Note You can substitute witch hazel for
rose water in case of oily skin
INSTRUCTIONS 1 Mix the above ingredients adding one at
a time Shake well and then transfer to a
spray bottle
2 Shake vigorously to disperse oil droplets
before spraying onto a cotton disc or ball
Wipe the face and neck repeating if neces-
sary to remove makeup completely
3 You do not need to rinse or follow with a
toner or night oil because this formula does
it all
4 Store the bottle in a cool place away from
sunlight and heat
Try This DIY Beauty Recipe ndash the 3-in-1 Makeup Remover Toner amp Night Oil
By Patrice Grell Yursik
Founder Afrobellacom
26 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
ARTS AND ENTERTAINMENT
NEW YORK NY and UNIVERSAL CITY Calif ndash The biggest names in en-tertainment will bring the music of the iHeartRadio app to life on Sunday March 29 for the second edition of the iHeartRadio Music Awards hosted by Oscar and Grammy award winning actor and musician Jamie Foxx The event will air live on NBC from 8-11 pm ETPT from the historic Shrine Auditorium in Los Angeles and will be broadcast sim-ultaneously on iHeartMedia stations na-tionwide and across the iHeartRadio
digital music platform
The three hour telecast will truly reflect Americarsquos favorite music and will show-case the yearrsquos most popular artists and songs determined by the iHeartRadio Chart and fan voting through iHeartRa-dio stations nationwide The evening will include performances by Rihanna Iggy Azalea Sam Smith Madonna Ja-son Aldean Jamie Foxx Meghan Trai-nor Jason Derulo Jennifer Hudson Kelly Clarkson Snoop Dogg Nate Ruess Alesso and Florida Georgia Line
along with appearances from Taylor Swift and more This yearrsquos iHeartRa-dio Music Awards will also feature un-
expected collaborations from some of
the top names in music
ldquoThis is the night we celebrate the big-gest songs and artists we played for fans on our iHeartRadio stations across America and on the iHeartRadio app over the past year along with a look at whats coming in 2015rdquo said John Sykes President of Entertainment En-terprises for iHeartMedia Inc ldquoAnd who better to host than both a Grammy win-ning musician and Oscar winning per-former Jamie Foxx This is going to be an amazing star packed Sunday night of
music on NBC
ldquoIrsquom so excited that Jamie Foxx is taking the reins at this yearrsquos iHeart awards He is the perfect choice to lead this extraordinary night of music and celebrity artists said Paul Telegdy President Alternative and Late Night
Programming NBC Entertainment
2014 was such an incredible year for so many artists across different genres so
its great to see them get the recognition they deserve said Tom Poleman Pres-ident of National Programming Platforms for iHeartMedia Whether theyre new to the scene or industry veterans each artists journey is exciting to follow from their first radio spin to their first
iHeartRadio Music Award nomination
The iHeartRadio Music Awards is the night in music where the indus-tryrsquos top artists get to shine in a relaxed and fun atmosphere and celebrate their own achievements as well as those of their peersrdquo said Ian Stewart President of Done +
Dusted Inc
Category finalists for the iHeartRa-dio Music Awards were announced on February 4 with 2014 iHeartRa-dio Innovator Award winner Pharrell Williams making a special appear-ance on NBCrsquos TODAY show to
reveal this yearrsquos Artist of the Year nomi-nees Social voting through iHeartRadio stations nationwide for the Best Lyrics Best Fan Army and Renegade catego-ries will run through Friday March 20 Category finalists (by alphabetical order) are
JAMIE FOXX TO HOST IHEARTRADIO MUSIC AWARDS LIVE ON NBC Sunday March 29 (8-11 PM ETPT)
Rihanna Iggy Azalea Sam Smith Taylor Swift Madonna Jason Aldean Jamie Foxx Meghan Trainor Jason Derulo Jennifer Hud-son Kelly Clarkson Snoop Dogg Nate Ruess Alesso and Florida Georgia Line
Continued on Page 27
Jamie Foxx
Rihanna
Snoop Dogg
Jennifer Hudson
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 27
EVENTS
The Urban Trendsetters List of 2015 Media Sponsorship is GROWING NATIONALLY amp FAST
Events Include but NOT limited to
Whorsquos Who Publishing Book Unveiling Receptions for Atlanta GA other city announcements soon
The African American Male Wellness Walk Atlanta Detroit Washington DC Niagara Falls
2015 Champions of Diversity and Career town Network Career Fair-Columbus OH and Atlanta GA
The African American Film Festival-New York City
FOR MORE INFORMATION ON ADVERTISING SPONSORSHIP OR VENDOR OPPORTUNITIES LOG ONTO WWWURBANTRENDSETTERSCOM EVENTS
CALL Mykayla Bryant or Sharon S Gordon at 888-885-5552
EMAIL mykaylaurbantrendsetterescom or Sharonurbantrendsetterscom
Artist of the Year
Ariana Grande
Iggy Azalea
Luke Bryan
Sam Smith
Taylor Swift Song of the Year
All About That Bass - Meghan Trainor
All of Me - John Legend
Happy - Pharrell Williams
Shake It Off - Taylor Swift
Stay With Me - Sam Smith Best Collaboration
Bang Bang - Jessie J + Ariana Grande + Nicki Minaj
Dark Horse - Katy Perry featuring Juicy J
Fancy - Iggy Azalea featuring Charli XCX
Problem - Ariana Grande featuring Iggy Azalea
Talk Dirty - Jason Derulo featuring 2 Chainz
Best New Artist
Bastille
Cole Swindell
Iggy Azalea
Meghan Trainor
Sam Smith Country Song of the Year
Bartender - Lady Antebellum
Burnin It Down - Jason Aldean
Dirt - Florida Georgia Line
Give Me Back My Hometown - Eric Church
Play It Again - Luke Bryan Hip HopRampB Song of the Year
Dont Tell Em - Jeremih featuring YG
Drunk in Love - Beyonceacute featuring Jay Z
Flawless - Beyonceacute
Loyal - Chris Brown featuring Lil Wayne and Tyga
New Flame - Chris Brown featur-ing Usher and Rick Ross
Dance Song of the Year
Animals - Martin Garrix
Blame - Calvin Harris featuring John Newman
La La La - Naughty Boy featuring Sam Smith
Summer - Calvin Harris
Waves - Mr Probz
Alternative Rock Song of the Year
Come With Me Now - KONGOS
Do I Wanna Know - Arctic Mon-keys
Fever - The Black Keys
Something From Nothing - Foo Fighters
Take Me to Church - Hozier Best Lyrics
All of Me - John Legend
Blank Space - Taylor Swift
Counting Stars - OneRepublic
Habits (Stay High) - Tove Lo
Stay With Me - Sam Smith
Thinking Out Loud - Ed Sheeran
Best Fan Army
5SOSFAM - 5 Seconds of Summer
Arianators - Ariana Grande
Bey Hive - Beyonceacute
Team Breezy - Chris Brown
Sheerios - Ed Sheeran
Church Choir - Eric Church
Directioners - One Direction
Selenators - Selena Gomez
Mendes Army - Shawn Mendes
Swifties - Taylor Swift Renegade Award presented by the All New 2015 Jeep Renegade
Brantley Gilbert
Charli XCX
Hozier
Iggy Azalea
Meghan Trainor
This year the iHeartRadio Music Awards is partnering with the Jeep brand to pre-sent the first-ever ldquoRenegade Awardrdquo The ldquoRenegade Awardrdquo celebrates emerging standout artists who have bro-ken boundaries while staying true to themselves These artists defy conven-tion to create new musical lanes that are distinctly their own They are authentic and passionate with the talent to stretch the limits and do something extraordi-
nary
The iHeartRadio Music Awards will be executive produced by John Sykes Tom Poleman and Liz Kelly of iHeartMedia along with Ian Stewart and Hamish Hamilton of Done and Dusted Inc who will also produce the show for NBC Stu-
dios Hamilton will also direct
Proud partners of this yearrsquos events in-clude the All New 2015 Jeep Renegade
and Taco Bellreg
For breaking news and exclusive iHeartRadio Music Awards content visit iHeartRadiocomawards or follow the social buzz on Twitter Facebook Insta-
gram and Google +
IHeart - Continued From Page 25
ARTS AND ENTERTAINMENT
28 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
TRAVEL TRENDS
FOR VENDOR AND SPONSORSHIP INFORMATION CONTACT SHARON S GORDON 888-885-5552
(NAPSI)mdashFor those looking to take an
upscale road trip but who want to get the
most for their money there are several tips
and tricks to keep in mind when planning a
getaway
Time Your Trip-If your dates are flexible
try traveling to your selected destination
during its off-season Hotels often drop
their rates to attract business when crowds
thin out and you can score a great deal
while avoiding a tourist rush Try a moun-
tain destination before ski season is in full
swing or a famous site such as the Grand
Canyon on a weekday during the school
year
Take Advantage of Luxury Partnerships-
Luxury brands often partner to provide their
customers with added value To take your
road trip up a notch from the moment you
pull out of your driveway a special edition
Crafted Line of vehicles from Lexus comes
equipped with a beautiful two-piece set of
tailor-made Tumi luggage The Lexus
Crafted Line features an Ultra White exteri-
or with Obsidian door handles side mirrors
and grille Eye-catching seats contrast
stitching headrests and door panels are
either two-tone BlackScarlet or Black
Cabernet Models include IS 250 F SPORT
LS 460 F SPORT and GS 350 F SPORT in
RWD and AWD RX 350 AWD F SPORT
and ES 350
The limited edition Tumi duffel bag set was
specifically designed to match the vehicles
for grille-to-trunk coordination Lexus own-
ers can find additional pieces of this origi-
nal luggage set and other exclusive offers at
LexusDriverscom A Meguiarrsquos New Car
Care Kit is also included as another extra
bonus for Crafted Line owners
Search for Package Deals-Regardless of
when you travel try to look for a hotel of-
fering a package deal to capitalize on your
travel investment Many upscale hotels of-
fer credit toward their on-site restaurants
bars or spas when you book in advance
online Hotels in areas such as Napa Valley
or other wine country destinations may
partner with nearby wineries to offer its
guests exclusive deals on tastings and tours
For example The Allison Inn amp Spa in Or-
egonrsquos Willamette Valley offers Lexus
owners the chance to sample three distinc-
tive local wines and receive a complimen-
tary bottle of their favorite The resort also
has an on-site fleet of Lexus vehicles avail-
able for guests to drive eliminating the
need for a rental car
Take the Scenic Route-The great thing
about road trips is that you can skip the
crowded expensive attractions and enjoy
the view from the comfort of your car seat
And all passengers will be happy to spend
more time taking in free scenic sites along
the way Take advantage of natural wonders
and roadside attractionsmdashsuch as New
Yorkrsquos scenic Finger Lakes region or
kitschy Route 66 sitesmdashwhenever possible
With these tips and tricks and a little ad-
vance planning yoursquoll save time and money
while elevating your road trip Find out
more at wwwLexuscomcraftedline
Elevate Your Next Road Trip By Seeking Out Added Value
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 29
AUTO TRENDS
When The Check Engine Light Is On Donrsquot Ignore It
Donrsquot take this lightly One of the most
vital signals of an improperly functioning
vehicle is the check engine light and when
illuminated it alerts the driver to a variety
of existing potential problems Neverthe-
less vehicle checkups
during car care events
throughout the country
reveal that the check en-
gine light is on in nearly
one out of 10 vehicles
Some common malfunc-
tions that can cause the
check engine light to illu-
minate include a faulty
oxygen sensor mass air-
flow sensor or spark
plugs and wires If the light flashes the
condition is more critical and must be
checked immediately to prevent severe
damage which may include catalytic con-
verter damage
ldquoWhen the check engine light comes on it
means that a vehicle system such as the
ignition fuel injection or emission control
is not operating properly even if the vehicle
appears to be running normallyrdquo explained
Rich White executive director Car Care
Council the source for the ldquoBe Car Care
Awarerdquo campaign promoting regular vehi-
cle care maintenance and repair
ldquoA glowing check engine light doesnrsquot
mean you have to immediately pull the car
to the side of the road but it does mean you
should get the car checked out as soon as
possible Ignoring the warning light could
result in costly repairs At the very least the
light could alert you to an engine problem
that is negatively impacting fuel economyrdquo
he added
When scheduling service make sure the
automotive shop that examines your vehicle
has professional technicians who are trained
and certified in OBDII diagnosis and repair
The technician will connect your vehiclersquos
computer system to a diagnostic scan tool
which will indicate why the light was acti-
vated
At the same time the technician can ana-
lyze idle speed throttle response engine
temperature fuel system pressure manifold
vacuum exhaust emission levels and many
other key indicators Once the problem is
fixed the carrsquos computer is reset to initiate
its release process The technician should
then be able to tell you what needs to be
done and discuss potential warranty cover-
age and further testing if necessary
For a free ldquoCar Care Guiderdquo or for further
information visit wwwcarcareorg
Donrsquot be in the dark
about your enginersquos
problem when the check
30 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
Christa Payne Area Manager 614-778-1958
christapayneaolcom Undercoverwearcomchristapayne
Call me to book your Special Girls Night Party
Business Opportunity
Changing Womenrsquos Lives
REGISTER YOUR BUSINESS IN OUR ONLINE BUSINESS DIRECTORY FREE AT WWWURBANTRENDSETTERSCOM UTS BIZ LIST
ARE YOU A TRENDSETTERS
Urban Trendsetters wants to spotlight you and your busi-
ness
Send your us your photo and brief introduction to Sha-
ronurbantrendsetterscom Subject Business Spotlight
SELL YOUR STUFF
UTS Classifieds
All print classified ad will get
FREE placement online
One Week $25 Two Weeks $40 One Month $75 Includes 1 photo up to 500 characters
Call Urban Trendsetters
Today
Your ad could be here for as low as
a $150 investment
Call Urban Trendsetters Today
888-885-5552
Urban Trendsetters Business Directory
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 31
FINANCIAL ADVISOR
Registered Investment Advisory Firm is
currently expanding throughout
Ohio We are in search of Independ-
ent Investment Advisor Representatives
Must be self-motivated professional and
willing to take direction If you have a
financial or insurance back round we
encourage your response We work with
Globally Recognized Money Manag-
ers Strong Ethics and complete transpar-
ency with clients relationships is essen-
tial Please contact Hardiman Invest-
ment Management Inc 614-209-
9748 or submit a resume via e-mail to
FREELANCE WRITERS
Do you love to write Urban
Trendsetters is growing and we
are looking for writers
If you are good writer love con-
necting with people and enjoy relay-
ing empowering information UTS is
the place for you Contact Sharon S
Gordon at 888-885-5552 for more
information or send email to in-
fourbantrendsetterscom
CLASSIFIEDS UTS Online Classifieds The Urban Trendsetters allow our customers the opportunity to submit their classified ads and pay online You may add photos videos and links to your classified ads You may also choose to upload current display ad As with our coupons our classified ads are available in print online via e-blast in our weekly top classified blast as well as front page top classified listing feature on our website
MEDIA SALES
Earn Extra Income for the Holidays
Urban Trendsetters wants to increase your
sales staff We offer a variety of media ser-
vices and we serve many different industries
If you are a professional individual seeking
unlimited income potential give us a call to-
day at 888-885-5552 or email
salesurbantrendsetterscom NO EXPERIENCE NECESSARY
Have you tried that crazy wrap thing
We NEED Distributors NOW The It Works Ultimate Body applicator is a first to market product like NOTHING you have ever seen before The Ultimate Body
Applicator is a all natural non woven cloth that is site specific ANYWHERE you place is its going to TONE TIGHTEN and FIRM in
as little as 45 minutes Reduces the appearance of cellulite and varicose veins No its not water weight loss No it wont come back over
night and YES IT WORKS Donrsquot believe Try if for YOURSELF Call Mykayla Bryant Diamond Director at 937-532-8295
UTS FREE CARD
Ever wondered how your business could
profit from a Pre-Paid Card and the PPC
industry Contact UTS Free today at
614-526-8871 or email
utsfreecardgmailcom
Urban Trendsetters and Career Town Network Host STEM
Virtual Career Fairs
The purpose of this conference is to follow the governments lead in its STEM or Educate to Innovate model Our 4 goals are
1 Bring more awareness and emphasize the importance of in our educa-
tion system and encourage students to pursue degrees and careers in
STEM
2 Create more teachers and educators in the STEM areas
3 Create more diversity and careers in STEM for women and minorities
4 Create and develop relationships between corporations colleges uni-
versities and educators that will provide more positions of internships for
For Registration Vendor and Sponsorship Opportunities and Information
Call 888-885-5552 Email
Sharonurbantrendsetterscom wwwurbantrendsetterscom
Register for Your FREE Career Town Account
March- Celebrating Women of Diversity
AprilmdashHealthcare May-Internship amp Summer Opportunities HBCU
This series of career fairs will allow recruiters and job seekers to interact
one on one from the comfort of office and home Each week is dedicated
Logistics amp Warehouse Professional Healthcare and STEM
Classified Ads
$25 amp up
Your Ad
Could Be
HERE
32 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
Urban Trendsetters is YOUR NEW Online Marketing Department
SECURE YOUR ACCOUNTS TODAY Urban Trendsetters Brand Establisher amp Booster
Call 888-885-5552 for a FREE Consultation
The next most important things to secure for your brand after acquiring your domain name are the account names and profiles
on social media blogs and local directories
We all know that it is optimal to have a domain name that exactly matches your brand name or business name The same is true for
your account names as well as the URLs of your profiles on social media blogs and directories Your accounts on Web
properties are part of your brand presence and so securing your accounts
Establishing your accounts with optimal branding is of great
importance
ALL FOR $799
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 15
National Society of Black Engineers amp American Society of Civil Engineers Join Forces to Develop and Retain Next-Gen African-American Engineers
Washington DC mdash The National Society
of Black Engineers the largest student-
governed engineering organization in the
country and the American Society of Civil
Engineers announced their renewed strate-
gic partnership in a ceremony on Feb 24 at
the National Academy of Sciencesrsquo Great
Hall in Washington DC The organiza-
tionsrsquo leaders signed a memorandum of
understanding (MOU) committing to com-
bine their resources and expertise to in-
crease the retention representation and de-
velopment of African-American civil engi-
neers in the US workforce
ldquoNSBE recognizes that it cannot fulfill its
mission without strategic partnerships
with the US engineering communityrdquo
said NSBE National Chairperson Sossena
Wood ldquoThis MOU with our first strategic
partner the American Society of Civil
Engineers is another major step toward
supporting our members building our
organizations growing the number of
underrepresented engineers and accom-
plishing much for the US engineering
professionrdquo
ldquoAs leading engineering professional so-
cieties ASCE and NSBE are uniquely
and strategically positioned to address the
US engineering workforce and innova-
tion challenges our nation facesrdquo said
ASCE President Robert D Stevens
PhD PE FASCE ldquoThis MOU repre-
sents the collaborative actions ASCE and
NSBE are undertaking to attract develop
and retain current and future black civil
engineersrdquo
According to the US Bureau of Labor Sta-
tistics in 2013 African-Americans repre-
sented 55 percent of the countryrsquos engi-
neering workforce and 54 percent of the
civil engineering workforce The statistics
also showed that African-Americans repre-
sented only 34 percent of college students
who earned a bachelorrsquos degree in civil
engineering and 33 percent of those earn-
ing a masterrsquos degree in the same discipline
Under the terms of the MOU NSBE and
ASCE will offer reciprocal memberships
co-sponsor frequent professional develop-
ment continuing education mentoring and
leadership development programming and
promote and support student and local
chapter collaborations The organizations
will also engage in large-scale efforts aimed
at promoting awareness and interest in engi-
neering careers such as an upcoming
IMAX film and educational project ndash
DreamBig (wwwdreambigfilmorg)
Strategic Partnership Leaders of the National Society of Black Engineers (NSBE) and the
American Society of Civil Engineers (ASCE) sign a memorandum of understanding before the
Charles Stark Draper Awards Dinner at the National Academy of Sciences in Washington DC
(left to right) ASCE Executive Director Thomas W Smith III ASCE President Robert D Ste-
vens NSBE National Chair Sossena Wood and NSBE Executive Director Karl W Reid
SBIR and STTR programs bring together
several federal agencies to promote innova-
tion and research around many different
areas of priority For example current
awards support the Administrationrsquos com-
mitment to Alzheimerrsquos disease and other
neuroscience priorities and Brain Research
through Advancing Innovative Neurotech-
nologies (BRAIN) Initiative
Each SBIR Road Tour stop will be hosted
by a local organization committed to sup-
porting technology-based entrepreneurship
and will provide attendees with a face-to-
face opportunity to talk directly to federal
agency program managers and decision
makers
The first series will take place the week of
March 23rd with stops in Louisville Ken-
tucky Nashville Tennessee Atlanta Geor-
gia and Columbia South Carolina The
next stops in the tour during the week of
April 27th are Long Beach Mississippi
Ruston Louisiana Oklahoma City Oklaho-
ma Wichita Kansas and Columbia Mis-
souri Additional tours will hit the north
central and northwest regions Small tech-
nology firms innovators scientists or re-
searchers seeking more information on the
SBIR Road Tour including a listing of all
states to be visited should go to
wwwsbirgov
The highly competitive SBIRSTTR pro-
grams provide the needed impetus for many
advanced technology firms to move from
ideation to commercialization and support
this nationrsquos innovation driven economy
Since the programsrsquo inception there have
been over 150000 awards totaling about
$40 billion that have helped this nationrsquos
innovators de-risk technology and keep the
nation competitive The SBIRSTTR pro-
grams have provided seed funding to com-
panies including Qualcomm iRobot Sy-
mantec and Genzyme
For more information about SBIRSTTR
programs please visit wwwsbirgov
SBIRSTTRmdashContinued from Page 16
RESOURCE SPOTLIGHT BDPA (Black Data Processing Associates) is a non-
profit organization of professionals working in or having interest in the Computer
Science and Information Technology Fields httpsbdpasite-ymcom
DIVERSITY TRENDS
16 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
Successful Sistarsquos To Seek For Business and Personal Success
Black women represent one of the wealthi-
est and most influential demographics on
the planet We are extremely goal-oriented
and career-driven and we are very entre-
preneurial We are more likely to start a
business be successful in business create
jobs and give back to our communities
Many women today are using the internet
as a way to stay connected through social
media network with professionals and start
a new business
During Womenrsquos History Month we wanted
to celebrate Black women who have decid-
ed to develop their careers by producing
online businesses conferences and expos as
well as women only membership sites that
empower and motivate other women by
helping them succeed in life family and
business
Developing a product producing a website
marketing the website and monetizing your
talent is only the beginning to succeeding
online Research the women events and
organizations represented and maybe you
will discover your passion create a new
avenue for wealth and become a Successful
Sista yourself
The goal of Dr Venus Opal Reese is to
teach purpose-driven high-achieving entre-
preneurial Black Women how to identify
monetize and leverage their worth by trans-
forming mindsets creating inspiring and
Rosettarsquos speeches and workshops are
inspiring interactive and informative
designed to help participants take imme-
diate action
Dr Venus Opal Reese
Defy Impossible Business Coach
wwwdefyimpossiblecom Rosetta Thurman
Happy Black Woman
wwwhappyblackwomancom
Sharvette Mitchell
Talk Radio amp Media Coach
wwwsharvettecom
The Sharvette Mitchell Radio Show
features various guests that include
celebrities artists authors small busi-
ness owners public speakers consult-
ants media personality and other influ-
ential people Our goal to motivate
excite and influence
Deborah Owens is hailed as thought leader
and advocate for remedying the wealth
disparities of women and minorities She is
the author of three books most recently
critically acclaimed A Purse of Your Own
An Easy Guide to Financial Security pub-
lished by Simon and Schuster
Deborah Owens
The Wealth Coach
wwwdeborahowenscom
Rachel Wilson Thibodeaux also known
as the SWAG Strategist amp Leverage
Your Brand Coach is Founder and CEO
of SWAG Strategy Solutions SWAG is
an acronym for Strategic Women
Achieve Growth SSS offers business
coaching professional speaking training
and development to women entrepre-
neurs ndash both current and aspiring entre-
preneurs along with sales professionals
Rachel Wilson Thibodeaux
SWAG Strategy Solutions
wwwswagstrategycom
Heal a Woman to Heal a Nation Inc
(HWHN) is a community based organi-
zation that promotes holistic wellness
for women and families through educa-
tion physical and mental health eco-
nomic and self empowerment
Mothyna James-Brightful
Heal a Woman to Heal a Nation
Conference
wwwhwhnorg
Small Business amp Women Empowerment
Coaches
Gina McCualey
Blogging While Brown Conference
wwwbloggingwhilebrowncom
Powerful Events
Blogging While Brown is more than a con-
ference it is a community - an incubator of
creativity collaboration and sustainability
for emerging leaders in digital media and
social change
By Sharon S Gordon
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 17
Ms Ingrid Saunders Jones is the Senior Vice President of
Global Community Connections for The Coca-Cola Com-
pany and Chair The Coca-Cola Foundation (Atlanta GA)
As the leader of Coca-Colarsquos philanthropy efforts the
company has contributed more than $460 million to sup-
port sustainable community initiatives including the His-
panic Scholarship Fund United Negro College Fund
(UNCF) Catalyst the Critical Difference for Women pro-
gram at Ohio State University the International Costal
Clean-up Boys and Girls Clubs of America the National
Council of Negro Women and the World Wildlife Fund to
name a few The Foundation also funds The Coca-Cola
First Generation Scholarship Program for first generation
college students Ms Jones also serves on the boards of
The Coca-Cola Africa Foundation and The Coca-Cola
Scholars Foundation
Extraordinary educator and political leader Mary McLeod
Bethune (1875-1955) founded NCNW in 1935 and envi-
sioned it to be an organization of organizations that would represent the national and in-
ternational concerns of Black women It would also give Black women the opportunity to
realize their goals for social justice and human rights through united constructive action
Today the National Council of Negro Women Inc (NCNW) is a council of 39 affiliated
national African American womens organizations and over 240 sections - connecting near-
ly 4 million women worldwide
National Council of Negro
Women
Ms Ingrid Saunders Jones
Chair wwwncnworg
Successful Sistarsquos To Seek for Business and Personal Success
Lucinda Cross
Activate Conference
wwwactivateconferencecom
Doreen Rainey
Get Radical Conference
wwwgetradicalconferencecom
Jessica Ann Mitchell
Blogger Week
wwwbloggerweekcom
Camika Smith
The BOSS Network
wwwthebossnetworkorg
A dynamic seasoned and no-nonsense
personal and business coach she is the
Founder of the RADICAL Success Insti-
tute and Vice President Operations
Transformation Division in the Steve Har-
vey World Group Focused on showing
people how to take their goals and make
them a reality shersquos built her career
around teaching and training individuals
entrepreneurs and executives on systems
and methods to accelerate success
The Art of Activation is a life changer and
will give you key tactics and strategies to
run in hot pursuit towards your personal
professional and global purpose Founder of
the popular Activate Conference Held
annually Activate presents a series of in-
formative events with the purpose of
ldquoactivatingrdquo the power inside of women
Blogger Weektrade 2015 is a multicultural
festival of bloggers journalists and
social media mavens hosted by Black
Bloggers Connect
As a collective The BOSS Net-
work supports women in their journey to
become independent and successful in
their endeavors utilizing network-
ing Working towards one simple
goal BOSSreg is ldquoBringing Out Successful
Sistersrdquo to build relationships and net-
works to structure a foundation where
women feel supported in their holistic
lives
LaShanda Henry has been developing
websites for over 10 years She owns over
15 web properties and is most passionate
about two things creating positive web-
sites for people of color and helping wom-
en entrepreneurs learn how to build suc-
cessful businesses online
Ms Henry graduated Columbia University
and received her bachelorrsquos degree in
Computer Science in 2002
ldquoMy lifersquos mission is to motivate inform
inspire connect With my mother in mind
I do what I do for parents looking to better
their childrenrsquos lives and for women striv-
ing to live their dreams I love to share
information and build communities online
Itrsquos what I do and who I amrdquo
Some of LaShandarsquos most popular websites include bull Multiple Shades of You Online (an African American Web Portal)
bull BBWO ndash Social Network for Women Entrepreneurs
bull SistaSense Money and Marketing blog
LaShanda Henry
Founder of Black Business Women
Online
Wwwmybbocom
National Organization Online Entrepreneur Success
18 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
BUSINESS TRENDS
Leading the Way ndash Women Leaders Matter
When it comes to successfully running a
business and managing employees women
clearly lead the way ndash Women Leaders
Matter A recent survey conducted by the
Pew Research Center found that most
Americans see women as stronger than or
equal to men when it comes to key leader-
ship traits From being honest and treating
employees fairly to mentoring staff women
executives and managers come out ahead
Thatrsquos great news because recognition of
the many attributes women bring to leader-
ship roles further reinforce the positive im-
pact women have in todayrsquos business world
Add to this the fact that according to new
research from Expert Market the number of
women-owned businesses has nearly dou-
bled in the last 20 years itrsquos easy to see
how women leaders are leading the way
Here are more reasons why women leaders
matter
Shake It Up
Letrsquos face it women leaders shake things
up Men have inhabited corner offices and
board rooms ndash not to mention seats in Con-
gress ndash far too long Having more women in
leadership roles in business as well as a
stronger presence in local and national poli-
tics helps maintain the balance and keeps
the playing fields even
Create Awareness
As women executives take on more and
more significant roles in business it helps
create an awareness of the value profession-
al women bring to a company Whenever
we read about the successes of a top CEO
such as Yahoo Incrsquos Marissa Meyer or
cheer on a woman who has left another
crack in the proverbial glass ceiling we feel
empowered and impassioned to continually
strive for our own professional goals
Encourage Workplace Diversity
As part of a diverse group women business
owners managers and executives are aware
of the many roadblocks they may encounter
on the way to success For those reasons
women leaders are in the perfect position to
pave the way for others by fostering diver-
sity in their companies And although a
recent study found that women bosses are
often penalized for hiring and promoting
other women and minorities we must con-
tinue to move forward ldquoContinue to recruit
diverse talent to meet diversity quotas and
build an environment of color creativity
and culturerdquo says Star Jones President
ldquoMake workplace diversity and inclusion a
corporate priorityrdquo
Inspire the Next Generation
Perhaps the most important reason why
women leaders matter more than ever is the
excitement they ignite in the next genera-
tion of young women Having role models
You do this of course through network-
ing If you want to network with important
people you have to know where they are
and get yourself therehellip
Here are a few ways to do that
Power network within traditional chan-
nels Go to your companyrsquos events
when you get priceless face time with
higher-ups In addition build your net-
work upon the classic infrastructures of
family friends your college alumni
group and professional associations
Join a networking group Find one
whose members span every industry
that will give you a broad understand-
ing of other businesses and exposure to
new clients
Connect with everyone That means
networking up down and sideways
Donrsquot think that to make the CEO chair
by age forty-five you should only in-
teract with managers VPs and trus-
tees Get to know the folks in the mail-
room and the coffee shop janitors the
newsstand operator security officersndash
you never know who might offer a
golden nugget of information that be-
comes your jackpot
Find lsquoem Research where your dream
team members work out get coffee
and eat lunch I am not advocating that
you become a stalker as that would
defeat your purposehellip if you become a
friendly face in your potential dream
team memberrsquos kickboxing class and
then ease into chit-chat and get to know
them slowly you can
ultimately introduce
yourself as a business
owner and propose that
they consider joining
your innovative ven-
ture
Bottom Line Trust
that the law of attrac-
tion will deliver the right people to you with
the best chemistry fit and timing And you
will magically click with your team to live
your dream
Be Where Important People Are
Darnell Smith is the
FounderCEO of Busi-
ness in the Black a online
media and marketing
company based in Dallas
Texas http
businessintheblackcom
Joining a networking
group and attending
annual business net-
working conferences
are a great way to
connect with like-
minded business pro-
fessionals
NAPW defines success as owning your
own power As the largest most-
recognized networking organization of pro-
fessional women in the country spanning
virtually every industry and profession the
National Association of Professional Wom-
en (NAPW) is a powerfully vibrant net-
working community with over 600000
members and nearly 300 Local Chapters
NAPW members have diverse backgrounds
beliefs perspectives and lifestyles with one
common bond - their ability to succeed -
See more at httpwwwnapwcom
By Star Jones Esquire President of National Association of Professional Women
Star Jones Esq
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 19
TECH TRENDS
GET YOUR SITE STATS CALL UTS AT 888-885-5552
Changes In Technology Can Present Opportunity For Small And Midsize Businesses
(NAPSI)mdashThanks to new technology itrsquos
an exciting time for small and midsize busi-
nesses Thatrsquos because many are finding
that increased access to new technologymdash
such as cloud and mobile solutionsmdashcan
provide access to services that were never
within their reach before helping them
grow and be more productive
They are also finding that using old or out-
dated technology can hinder a companyrsquos
ability to do business in a number of
waysmdashfrom security risks and compliance
issues to not being able to implement even
modest changes or updates in software all
of which can significantly hamper a compa-
nyrsquos ability to be successful and competi-
tive
A Shift In Technology
The beginning of one era in technology
often means the end or phasing out of an-
other For example to accommodate the
shift toward modern technology used by a
growing number of small and midsize busi-
nesses Microsoft will end support for Win-
dows Server 2003 on July 14 2015
This means that security patches and up-
dates will no longer
be available after
this period resulting
in a less stable and
less secure techno-
logical infrastructure
if no action is taken
However the good news is that a variety of
easy-to-integrate options are available for
those ready to upgrade including Microsoft
Azure the companyrsquos cloud platform
Cloud solutions such as Azure are designed
to provide small and midsize businesses
with the ability to scale up or down to take
advantage of opportunities or cut costs all
based on their needs
Numerous Benefits
Many small and midsize businesses report
that moving to a cloud platform like Azure
provides a range of benefitsmdashincluding
increased backup capacity enhanced disas-
ter recovery capabilities consistent compli-
ance with regulatory demands and access to
the most modern applications These bene-
fits can help small and midsize businesses
move faster
reduce costs
and ulti-
mately be
more produc-
tive
bull Backup Todayrsquos businesses generate
more data than ever before The cloud of-
fers reliable and economical backup for
data for businesses of any size and it even
automatically replicates data to help guard
against unexpected hardware failures
bull Disaster recovery Backup is a great so-
lution to protect your business from data
deletion and corruptionmdashbut it isnrsquot the
only important factor when it comes to data
Disaster recovery with Azure means your
companyrsquos data and applications will be
replicated in the cloud and accessible at any
time should anything happen to your physi-
cal location
bull Compliance With data security comes
legal and regulatory requirements With
cloud platforms like Azure your security
software will be continually updated mak-
ing it easy for your business to ensure it
remains compliant with unique industry
requirements
bull Modern applications The cloud pro-
vides the infrastructure platform and cus-
tom-made solutions in one place rather
than having to cobble solutions together
piece by piece This helps make it possible
for small or mid-size companies to spend
less time troubleshooting IT issues and
more time on activities that will drive the
business forward
Now is the time to plan your transitionmdash
and Microsoft is here to help For more
information please visit
wwwmicrosoftcomen-usserver-cloud
productswindows-server-2003 To find a
Microsoft partner in your area to assist in
your cloud transition visit
wwwpinpointmicrosoftcom
By embracing more modern up-to-date
technologies small and midsize business-
es are able to innovate in a way that al-
lows them to outpace the competition
WBC OHIO Announcement DreamBuilder
The Womens Business Center is now offering an online interactive Business Plan
DreamBuilder is a unique multi-leveled business skills training program created to help women build their dream of starting or growing their own business The 12 courses teach the basics of starting and growing a business including topics such
Rewards and Challenges of Being an Entrepreneur
Developing Your Business Idea
Who is Your Customer
Who is Your Competitor
Marketing Strategy
The significance of Branding
Pricing and so much more Upon completion you will have an edita-ble business plan Through our online tool you will become a part of the WBC DreamBuilder community You can communicate with other participants through discussion boards and messaging options In addition you will find various sample business forms and useful templates for your business Register at httpwwwdreambuilderorgwbcohio Contact us for further information (614) 732-0981
Empowering women entrepreneurs with the resources and tools to create strong sustainable business
20 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
REAL ESTATE TRENDS
HOME amp STYLE TRENDS
Five Quick Ways To Upgrade Your Home For Resale
(NAPSI)mdashWhether yoursquore considering
cashing in on your equity downsizing trad-
ing up moving for a change of scenery or
relocating for better prospects a few smart
investments and improvements can help
your home stand out from the competition
so you get top dol-
lar Even if yoursquore
not planning on
moving anytime
soon these strate-
gies can maximize
your homersquos value
and increase its
marketability
bull Sprucing up the
exterior If you
think yoursquoll have a
few years before
you move work on
your landscaping
now to give plants
time to mature
Look for easy-care
perennials such as hostas which multiply
on their own If you have less time you can
still achieve a quick makeover by power
washing paths and siding painting or up-
grading your front door and keeping the
lawn watered and weeded
bull Removing eyesores inside Some minor
adjustments can help buyers recognize
whatrsquos great about your home Swap out-
dated fixtures remove wallpaper and give
everything a deep clean Replacements
donrsquot have to be top of the line they just
need to eliminate hang-ups for potential
buyers
bull Improving the kitchenmdashto a point You
probably wonrsquot recoup the cost of a full
kitchen renovation but smaller projects such
as upgrading appliances and painting or
refinishing cabinets can modernize the
space
bull Refreshing rooms with neutral paint This is a time-honored tip for a reason
While seeing your favorite bold hues on the
walls makes you happy potential buyers
may not agree A fresh coat of neutral paint
can help them envision their own belong-
ings in the space
bull Focusing on energy efficiency The right
energy-smart upgrades can assure buyers
theyrsquore seeing an efficient home where util-
ity bills can be minimized Adding insula-
tion to the attic and walls can make a dra-
matic improvement in many homes Con-
sider the windows as well Adding a heat-
rejecting window film such as 3M Sun
Control Window Film can reduce cooling
costs and typically does not change the win-
dowsrsquo appearance Since the window film
can reject up to 99 percent of UV rays it
can protect the investment you made in
your hardwood floors rugs window treat-
ments furniture and artwork
Learn More
For further facts visit www3Mcom
homeimprovement
(NAPSI)mdashThere could be good news for
many households The garage can be so
much more than a storage room where you
hide your kidrsquos soccer cleats lawn mower
and old yearbooks With these five tips you
can make it as organized functional and
aesthetically pleasing as any room in your
house
1 For many the garage is the pri-
mary entry and exit point to the
home but it can also serve as a
terrific storage space for emergen-
cy supplies Check to make sure
your home emergency kit is up to
codemdashreplace batteries in flash-
lights and replenish your canned
food and medical supplies You
may not need them every day of
the year but itrsquos better to be safe
than sorry Also ensure that you
have backup power sources availa-
ble in the event of an outagemdasha
home generator and backup battery for your
garage door opener are proven solutions
that will help maintain accessibility and
functionality for your family no matter the
circumstance
2 While reorganizing take some time to
check your garage door Test the alignment
by disconnecting the door from the opener
once itrsquos disconnected you should be able
to lift the door easily with one hand If the
door is stuck or difficult to lift you should
call an authorized dealer for an inspection
Also be mindfulmdashif your garage door
opener was installed prior to 1993 itrsquos
probably time to have it replaced as it may
not be equipped with the latest safety fea-
tures such as photo eyes
3 When cleaning the garage homeowners
tend to think of horizontal spacemdashclearing
out boxes on the floor moving gardening
equipment and power tools over to the
sidemdashbut freeing up vertical space can be
just as important Instead of piling contain-
ers on the floor think about installing wall
shelves to maximize space If you want to
clear up additional overhead for a larger
car a hanger for bikes or other large pieces
of sporting equipment consider replacing
your overhead garage door opener
4 Yoursquove organized and upgraded your
garage but yoursquore not done yetmdashyou need
to be sure your garage is a safe place for
friends family and pets Store flammable
propane tanks outdoors and invest in a 5- or
10-pound fire extinguisher in case of emer-
gencies Lock up any other dangerous
chemicals
5 A good cleaning ultimately helps in-
crease convenience and peace of mind and
that premise can extend beyond organiza-
tional tips
Creating a clean functional space will pro-
vide the peace of mind you want and de-
serve You can turn your home into an or-
ganized retreat and your garage into a func-
tional space-saving area you can enjoy year
after year
Spring Cleaning 101 Find Extra Funds and Freedom By Decluttering Your Garage
How a few quick touch-ups can create added value to your
home
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 21
TRENDY PALETTE
(NAPSI)mdashSo many people are grilling out-
doors year-roundmdasheven when temperatures
dip below freezingmdashthat Weber Grills the
company that launched the grilling revolu-
tion more than 60 years ago has released its
top tips for hearty grillers who simply
wonrsquot give up the distinctive flavors that
only an outdoor grill can deliver
ldquoMore than half of grill owners grill year-
roundmdashand 35 percent grill when the
temperature drops below freezingrdquo
said Kim Lefko Executive Vice Pres-
ident AMERICAS Weber-Stephen
Products LLC ldquoOur annual Weber
GrillWatch Survey reveals the top
reason people brave the cold is be-
cause they feel everything tastes better
grilled They also tell us itrsquos because
they see grilling as an adventure itrsquos
lsquome timersquo and itrsquos lsquofootball seasonrsquordquo
Whether grilling for one or two or to
add some flair to your next party be sure to
bundle up on your way to the grill and arm
yourself with these essential tips from We-
ber
bull Plan on adding five to 10 minutes to the
normal time it takes to preheat your grill in
the warmer months
bull Even when itrsquos cold outside never grill in
an enclosed space that can trap deadly car-
bon monoxide such as inside a garage or
under an overhang
bull If yoursquore lookinrsquo you ainrsquot cookinrsquo Resist
the urge to lift the lid Repeatedly opening
the grill will let precious heat escape ulti-
mately increasing your grilling time
bull Use a thermometer to measure the internal
temperature of foods for delicious results
every time
bull Have backup fuelmdashcharcoal and pro-
panemdashon hand in the winter as the grill will
typically require more fuel than during the
warmer months
bull Grill what you know Cold weather is the
time to stick with the tried-and-true recipes
you know by heart to maximize efficiency
at the grill
bull Position gas grills so the wind is perpen-
dicular to the gas flow and not blowing the
flame down the burner tubes
bull Keep your grill covered to protect it from
the elements
bull Snow gloves are not barbecue gloves
Make sure you have on heat-resistant
gloves when operating your grill
For additional cold weather grilling tips
visit wwwwebercomweber-nationblog
how-to-grill-in-the-winter
Essential Tips For Year-Round Grilling
888-885-5552 inforbantrendsetterscom
URBAN TRENDSETTERS INTRODUCES
NEW APPS FOR RESTAURANTS amp MORE
22 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
HEALTH AND WELLNESS
by Bruce Johnson
heart attack survivor and news reporter-
anchor
(NAPSM)mdashldquoForty-two-year-old black
male probable heart attackrdquo To this day
the paramedicsrsquo words as they rushed me to
a Washington DC hospital ring in my
ears
It began as a normal Thursday cover-
ing news as a street reporter in the
toughest part of our nationrsquos capital
When the severe pain in my chest
began I tore open the top buttons of
my dress shirt and loosened my tie to
no avail After a few failed attempts
to shake off the pain I was rushed by
ambulance to the local hospital
As I was rolled into the emergency
room my shirt was cut off an IV
needle was stuck in my arm and
monitoring leads were stuck to my
chest I was given medication to dis-
solve any blood clots and restart
blood flow to my heart An electrocardio-
gram showed that I had had a type of heart
attack called ldquothe widow makerrdquo An artery
was abruptly and completely blocked Fifty
percent of patients who have this type of
heart attack die before they get to the hospi-
tal
My cardiologist was concerned I was
young to be having a heart attack and was
outwardly in good health
Two years before my heart attack with a lot
of help I had quit smoking and eliminated
all alcoholic drinks However my job as a
reporter for a top news station was inherent-
ly stressful I often grabbed fast food as I
tried to balance professional responsibilities
with family time It had all caught up with
me
Later that night my chest pain came back
and I was flown to another hospital where
an emergency angioplasty was performed to
widen the obstructed artery
I was in intensive care for several days be-
fore starting inpatient cardiac rehab Within
2 weeks I was walking and ready to go
home I continued my supervised cardiac
rehab as an outpatient for another 6 weeks
Determined to learn why I had my heart
attack and what I could do to prevent anoth-
er one I relied on what I did best research
and investigation I asked my family about
our history of cardiovascular disease I read
articles and listened intently when the nurs-
es and doctors explained about my blood
pressure pulse weight and medications I
worked with a nutritionist who told me that
if I ate mostly fresh fruits and vegetables
broiled fish and chicken and lower-fat
foods I could occasionally enjoy spare ribs
at family get-togethers
I had always been athletic before my heart
attack but I knew I needed an activity that
Hey Man Itrsquos Time We Have A Heart-to-Heart
Continued on Page 23
Bruce at work amp play
after surviving heart
attack
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 23
DIET FREE LIFE PROUD SPONSORS OF THE NEW UTS
FITS amp TRENDY MAGAZINE gave me control of my heart speed I start-
ed by running on a treadmill and then
moved my runs outside I listened to my
body but wasnrsquot afraid to push myself
I saw my doctors regularly to make sure
my heart was functioning at its best My
health care team was stunned by my recov-
ery often calling me a miracle which felt
great But not as good as knowing I was
living healthy tracking and controlling my
blood pressure and taking care of myself
Despite my progress I needed to prove to
myself that I was healthy Since running
had be come my passion I entered the
Marine Corps Marathon With clearance
from my doctor on October 22 2000mdash
eight years after my heart attackmdashI ran
262 miles When I crossed the finish line
I knew my heart attack hadnrsquot defeated or
defined me
I know I was spared My story could have
turned out differently and I am grateful for
this gift of life But do you know what
This could be you Heart disease remains
the leading cause of death in America
If you learn anything from my story I
hope itrsquos that YOU have to take care of
yourself and your heart No one else can
do it for you During American Heart
Month and all through the year make
your heart a priority Know your blood
pressure and keep it in control Donrsquot
smoke Eat less fatty salty and greasy
food and more fruits and vegetables Make
an appointment with your doctor Free
resources and information are available
from Million Hearts at
http1usagov1AU65x6 Take it from
me taking action today could save your
life tomorrow
HeartmdashContinued From Page 22
24 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
BEAUTY AND FASHION TRENDS
Inspiring Beauty 50 Years of Ebony Fashion Fair
The first-ever exhibition on the Ebony
Fashion Fair Inspiring Beauty explores the
50-year history of the charity fashion spec-
tacle that redefined the concepts of beauty
style and empowerment for African Ameri-
cans by examining the history of the show
and its director and producer Eunice W
Johnson
Inspiring Beauty showcases nearly 100 ob-
jects including ensembles and accessories
displayed on fully stylized mannequins to
recreate the runway experience as well as
archival photographs video and Johnsonrsquos
personal effects to tell the full story of these
unparalleled events At the center of this
dynamic show are the stunning gowns
feathered coats and statement designs seen
in the 40 garments selected from a collec-
tion of thousands Johnson amassed in five
decades
Works by designers including Stephen
Burrows Christian Dior Christian La-
croix Bob Mackie Missoni Jean Patou and Sarli illustrate themes of vision inno-
vation and power as exemplified by John-
sonrsquos entrepreneurial spirit flair for fash-
ion and philanthropic goals as co-founder
of Johnson Publishing Company publisher
of Ebony and Jet magazines
Exhibition highlights include garments
from fashion greats such as Valentino
Pierre Cardin and Alexander McQueen
for Givenchy before they reached world-
renowned status An Yves Saint Laurent
lsquoPicassorsquo cocktail dress Nina Ricci even-
ing ensemble of a shirred jumpsuit and ruf-
fle coat Karl Lagerfeld for Chloeacute beaded
gown Vivienne Westwood animal print
evening gown and Emanuel Ungaro two
piece bridal gown are examples of the spec-
tacular trends of fashion and attitude of
style
Developed by the Chicago History Museum
in cooperation with Johnson Publishing
Company Inspiring Beauty offers an un-
precedented multisensory experience to
visitors who have never attended an Ebony
Fashion Fair as well as reconnects those
who experienced it first-hand
TOUR SCHEDULE Museum of Design Atlanta GA
October 18 2014 ndash January 4 2015
Milwaukee Art Museum WI
February 5 2015 ndash May 3 2015
Minnesota History Center St Paul MN
May 22 2015 ndash August 16 2015
Charles H Wright Museum of African
American HIstory Detroit MI
September 18 2015 ndash January 3 2016
Memorial Art Gallery of the University
of Rochester NY
January 30 2016 ndash April 24 2016
Bellevue Arts Museum WA
May 20 2016 ndash August 12 2016
The George Washington University Mu-
seum and The Textile Museum Wash-
ington DC February 10 2017 ndash June 4 2017
Eunice Johnson at work 1970 Photo
courtesy of Johnson Publishing Compa-
Eunice Johnson with designer Yves
Saint Laurent 1972 Photo courtesy of
Johnson Publishing Company LLC
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 25
ldquoMaking pretty faces is my specialty
Sara King
Professional Makeup Artist
614-900-1033 wwwstyleseatcomsarakingbeauty
Special
Events
Free-Lance
Make-Up Parties
BEAUTY amp FASHION TRENDS
Available at DrsquoAndrearsquos Hair Studio
DrsquoAndrea Brown Master Designer
2151 E Dublin Granville Road Suite F
Columbus OH 43229 P 614-636-2298
5 STAR HAIR MAYVEENCOM
Natural Straight
Deep Wave
Curly Wave
Loose Wave
FREE BUSINESS OPPORTUNITY
CALL TODAY
If yoursquore like me yoursquove got a random col-
lection of carrier and essential oils some-
where in your beauty arsenal If yoursquore like
me said random collection of essential and
carrier oils is mostly just sitting there col-
lecting dust and taking up space on your
shelves Many of us aspire to be gung-ho
DIY mixtresses in our down time but life
doesnrsquot always have that in store for us In
fact sometimes we buy products we donrsquot
need and make aspirational plans that wersquore
going to learn how to use them That
doesnrsquot always happen Irsquom here to help
you sift through the clutter
First things first ndash let me introduce you to a
recipe book you should check out ndash Natural
Beauty Alchemy Make Your Own Organic
Cleansers Creams Shampoos Serums
Balms and More Itrsquos written by fabulously
named licensed pharmacist and expert
healthcare professional Fifi M Maacaron
and features more than 100 easy to follow
recipes for skin and body IMO itrsquos pret-
ty light on hair recipes but it offers helpful
and simple recipes for bellas who want to
make their own toner or serum or even per-
fumes from essential oils With permission
from the publisher I got access to a few
exclusive recipes ndash you gotta get the book
for the rest I specifically requested the
breakdown for the ldquo3-in-1 Lazy Blendrdquo ndash
you KNOW I love a good multi-use prod-
uct A DIY multi-use product SOLD
Herersquos the breakdown courtesy of The
Countryman Press
3-in-1 Lazy Blend ndash Makeup Remov-
er Toner amp Night Oil
What could be better than a makeup remov-
er that is also a toner and an anti-aging
night oil all in one bottle This formula
softens the skin and nourishes it While the
composition of jojoba oil is very close to
that of the skinrsquos own lipids and it doesnrsquot
clog pores wheat germ oil is rich in vita-
mins and minerals that prevent aging
Chamomile tea and rose water are extreme-
ly skin friendly and help alongside glycer-
in balance moisture levels Keep this oil-
water mix handy especially when you have
little time and energy left at the end of the
day
INGREDIENTS 2 ounces (60 ml) rose water
1 tablespoon almond oil
1 tablespoon jojoba oil
1 tablespoon wheat germ
1 ounce (30 ml) chamomile tea (at room
temperature)
1 teaspoon glycerin
5 drops vitamin E oil
Note You can substitute witch hazel for
rose water in case of oily skin
INSTRUCTIONS 1 Mix the above ingredients adding one at
a time Shake well and then transfer to a
spray bottle
2 Shake vigorously to disperse oil droplets
before spraying onto a cotton disc or ball
Wipe the face and neck repeating if neces-
sary to remove makeup completely
3 You do not need to rinse or follow with a
toner or night oil because this formula does
it all
4 Store the bottle in a cool place away from
sunlight and heat
Try This DIY Beauty Recipe ndash the 3-in-1 Makeup Remover Toner amp Night Oil
By Patrice Grell Yursik
Founder Afrobellacom
26 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
ARTS AND ENTERTAINMENT
NEW YORK NY and UNIVERSAL CITY Calif ndash The biggest names in en-tertainment will bring the music of the iHeartRadio app to life on Sunday March 29 for the second edition of the iHeartRadio Music Awards hosted by Oscar and Grammy award winning actor and musician Jamie Foxx The event will air live on NBC from 8-11 pm ETPT from the historic Shrine Auditorium in Los Angeles and will be broadcast sim-ultaneously on iHeartMedia stations na-tionwide and across the iHeartRadio
digital music platform
The three hour telecast will truly reflect Americarsquos favorite music and will show-case the yearrsquos most popular artists and songs determined by the iHeartRadio Chart and fan voting through iHeartRa-dio stations nationwide The evening will include performances by Rihanna Iggy Azalea Sam Smith Madonna Ja-son Aldean Jamie Foxx Meghan Trai-nor Jason Derulo Jennifer Hudson Kelly Clarkson Snoop Dogg Nate Ruess Alesso and Florida Georgia Line
along with appearances from Taylor Swift and more This yearrsquos iHeartRa-dio Music Awards will also feature un-
expected collaborations from some of
the top names in music
ldquoThis is the night we celebrate the big-gest songs and artists we played for fans on our iHeartRadio stations across America and on the iHeartRadio app over the past year along with a look at whats coming in 2015rdquo said John Sykes President of Entertainment En-terprises for iHeartMedia Inc ldquoAnd who better to host than both a Grammy win-ning musician and Oscar winning per-former Jamie Foxx This is going to be an amazing star packed Sunday night of
music on NBC
ldquoIrsquom so excited that Jamie Foxx is taking the reins at this yearrsquos iHeart awards He is the perfect choice to lead this extraordinary night of music and celebrity artists said Paul Telegdy President Alternative and Late Night
Programming NBC Entertainment
2014 was such an incredible year for so many artists across different genres so
its great to see them get the recognition they deserve said Tom Poleman Pres-ident of National Programming Platforms for iHeartMedia Whether theyre new to the scene or industry veterans each artists journey is exciting to follow from their first radio spin to their first
iHeartRadio Music Award nomination
The iHeartRadio Music Awards is the night in music where the indus-tryrsquos top artists get to shine in a relaxed and fun atmosphere and celebrate their own achievements as well as those of their peersrdquo said Ian Stewart President of Done +
Dusted Inc
Category finalists for the iHeartRa-dio Music Awards were announced on February 4 with 2014 iHeartRa-dio Innovator Award winner Pharrell Williams making a special appear-ance on NBCrsquos TODAY show to
reveal this yearrsquos Artist of the Year nomi-nees Social voting through iHeartRadio stations nationwide for the Best Lyrics Best Fan Army and Renegade catego-ries will run through Friday March 20 Category finalists (by alphabetical order) are
JAMIE FOXX TO HOST IHEARTRADIO MUSIC AWARDS LIVE ON NBC Sunday March 29 (8-11 PM ETPT)
Rihanna Iggy Azalea Sam Smith Taylor Swift Madonna Jason Aldean Jamie Foxx Meghan Trainor Jason Derulo Jennifer Hud-son Kelly Clarkson Snoop Dogg Nate Ruess Alesso and Florida Georgia Line
Continued on Page 27
Jamie Foxx
Rihanna
Snoop Dogg
Jennifer Hudson
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 27
EVENTS
The Urban Trendsetters List of 2015 Media Sponsorship is GROWING NATIONALLY amp FAST
Events Include but NOT limited to
Whorsquos Who Publishing Book Unveiling Receptions for Atlanta GA other city announcements soon
The African American Male Wellness Walk Atlanta Detroit Washington DC Niagara Falls
2015 Champions of Diversity and Career town Network Career Fair-Columbus OH and Atlanta GA
The African American Film Festival-New York City
FOR MORE INFORMATION ON ADVERTISING SPONSORSHIP OR VENDOR OPPORTUNITIES LOG ONTO WWWURBANTRENDSETTERSCOM EVENTS
CALL Mykayla Bryant or Sharon S Gordon at 888-885-5552
EMAIL mykaylaurbantrendsetterescom or Sharonurbantrendsetterscom
Artist of the Year
Ariana Grande
Iggy Azalea
Luke Bryan
Sam Smith
Taylor Swift Song of the Year
All About That Bass - Meghan Trainor
All of Me - John Legend
Happy - Pharrell Williams
Shake It Off - Taylor Swift
Stay With Me - Sam Smith Best Collaboration
Bang Bang - Jessie J + Ariana Grande + Nicki Minaj
Dark Horse - Katy Perry featuring Juicy J
Fancy - Iggy Azalea featuring Charli XCX
Problem - Ariana Grande featuring Iggy Azalea
Talk Dirty - Jason Derulo featuring 2 Chainz
Best New Artist
Bastille
Cole Swindell
Iggy Azalea
Meghan Trainor
Sam Smith Country Song of the Year
Bartender - Lady Antebellum
Burnin It Down - Jason Aldean
Dirt - Florida Georgia Line
Give Me Back My Hometown - Eric Church
Play It Again - Luke Bryan Hip HopRampB Song of the Year
Dont Tell Em - Jeremih featuring YG
Drunk in Love - Beyonceacute featuring Jay Z
Flawless - Beyonceacute
Loyal - Chris Brown featuring Lil Wayne and Tyga
New Flame - Chris Brown featur-ing Usher and Rick Ross
Dance Song of the Year
Animals - Martin Garrix
Blame - Calvin Harris featuring John Newman
La La La - Naughty Boy featuring Sam Smith
Summer - Calvin Harris
Waves - Mr Probz
Alternative Rock Song of the Year
Come With Me Now - KONGOS
Do I Wanna Know - Arctic Mon-keys
Fever - The Black Keys
Something From Nothing - Foo Fighters
Take Me to Church - Hozier Best Lyrics
All of Me - John Legend
Blank Space - Taylor Swift
Counting Stars - OneRepublic
Habits (Stay High) - Tove Lo
Stay With Me - Sam Smith
Thinking Out Loud - Ed Sheeran
Best Fan Army
5SOSFAM - 5 Seconds of Summer
Arianators - Ariana Grande
Bey Hive - Beyonceacute
Team Breezy - Chris Brown
Sheerios - Ed Sheeran
Church Choir - Eric Church
Directioners - One Direction
Selenators - Selena Gomez
Mendes Army - Shawn Mendes
Swifties - Taylor Swift Renegade Award presented by the All New 2015 Jeep Renegade
Brantley Gilbert
Charli XCX
Hozier
Iggy Azalea
Meghan Trainor
This year the iHeartRadio Music Awards is partnering with the Jeep brand to pre-sent the first-ever ldquoRenegade Awardrdquo The ldquoRenegade Awardrdquo celebrates emerging standout artists who have bro-ken boundaries while staying true to themselves These artists defy conven-tion to create new musical lanes that are distinctly their own They are authentic and passionate with the talent to stretch the limits and do something extraordi-
nary
The iHeartRadio Music Awards will be executive produced by John Sykes Tom Poleman and Liz Kelly of iHeartMedia along with Ian Stewart and Hamish Hamilton of Done and Dusted Inc who will also produce the show for NBC Stu-
dios Hamilton will also direct
Proud partners of this yearrsquos events in-clude the All New 2015 Jeep Renegade
and Taco Bellreg
For breaking news and exclusive iHeartRadio Music Awards content visit iHeartRadiocomawards or follow the social buzz on Twitter Facebook Insta-
gram and Google +
IHeart - Continued From Page 25
ARTS AND ENTERTAINMENT
28 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
TRAVEL TRENDS
FOR VENDOR AND SPONSORSHIP INFORMATION CONTACT SHARON S GORDON 888-885-5552
(NAPSI)mdashFor those looking to take an
upscale road trip but who want to get the
most for their money there are several tips
and tricks to keep in mind when planning a
getaway
Time Your Trip-If your dates are flexible
try traveling to your selected destination
during its off-season Hotels often drop
their rates to attract business when crowds
thin out and you can score a great deal
while avoiding a tourist rush Try a moun-
tain destination before ski season is in full
swing or a famous site such as the Grand
Canyon on a weekday during the school
year
Take Advantage of Luxury Partnerships-
Luxury brands often partner to provide their
customers with added value To take your
road trip up a notch from the moment you
pull out of your driveway a special edition
Crafted Line of vehicles from Lexus comes
equipped with a beautiful two-piece set of
tailor-made Tumi luggage The Lexus
Crafted Line features an Ultra White exteri-
or with Obsidian door handles side mirrors
and grille Eye-catching seats contrast
stitching headrests and door panels are
either two-tone BlackScarlet or Black
Cabernet Models include IS 250 F SPORT
LS 460 F SPORT and GS 350 F SPORT in
RWD and AWD RX 350 AWD F SPORT
and ES 350
The limited edition Tumi duffel bag set was
specifically designed to match the vehicles
for grille-to-trunk coordination Lexus own-
ers can find additional pieces of this origi-
nal luggage set and other exclusive offers at
LexusDriverscom A Meguiarrsquos New Car
Care Kit is also included as another extra
bonus for Crafted Line owners
Search for Package Deals-Regardless of
when you travel try to look for a hotel of-
fering a package deal to capitalize on your
travel investment Many upscale hotels of-
fer credit toward their on-site restaurants
bars or spas when you book in advance
online Hotels in areas such as Napa Valley
or other wine country destinations may
partner with nearby wineries to offer its
guests exclusive deals on tastings and tours
For example The Allison Inn amp Spa in Or-
egonrsquos Willamette Valley offers Lexus
owners the chance to sample three distinc-
tive local wines and receive a complimen-
tary bottle of their favorite The resort also
has an on-site fleet of Lexus vehicles avail-
able for guests to drive eliminating the
need for a rental car
Take the Scenic Route-The great thing
about road trips is that you can skip the
crowded expensive attractions and enjoy
the view from the comfort of your car seat
And all passengers will be happy to spend
more time taking in free scenic sites along
the way Take advantage of natural wonders
and roadside attractionsmdashsuch as New
Yorkrsquos scenic Finger Lakes region or
kitschy Route 66 sitesmdashwhenever possible
With these tips and tricks and a little ad-
vance planning yoursquoll save time and money
while elevating your road trip Find out
more at wwwLexuscomcraftedline
Elevate Your Next Road Trip By Seeking Out Added Value
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 29
AUTO TRENDS
When The Check Engine Light Is On Donrsquot Ignore It
Donrsquot take this lightly One of the most
vital signals of an improperly functioning
vehicle is the check engine light and when
illuminated it alerts the driver to a variety
of existing potential problems Neverthe-
less vehicle checkups
during car care events
throughout the country
reveal that the check en-
gine light is on in nearly
one out of 10 vehicles
Some common malfunc-
tions that can cause the
check engine light to illu-
minate include a faulty
oxygen sensor mass air-
flow sensor or spark
plugs and wires If the light flashes the
condition is more critical and must be
checked immediately to prevent severe
damage which may include catalytic con-
verter damage
ldquoWhen the check engine light comes on it
means that a vehicle system such as the
ignition fuel injection or emission control
is not operating properly even if the vehicle
appears to be running normallyrdquo explained
Rich White executive director Car Care
Council the source for the ldquoBe Car Care
Awarerdquo campaign promoting regular vehi-
cle care maintenance and repair
ldquoA glowing check engine light doesnrsquot
mean you have to immediately pull the car
to the side of the road but it does mean you
should get the car checked out as soon as
possible Ignoring the warning light could
result in costly repairs At the very least the
light could alert you to an engine problem
that is negatively impacting fuel economyrdquo
he added
When scheduling service make sure the
automotive shop that examines your vehicle
has professional technicians who are trained
and certified in OBDII diagnosis and repair
The technician will connect your vehiclersquos
computer system to a diagnostic scan tool
which will indicate why the light was acti-
vated
At the same time the technician can ana-
lyze idle speed throttle response engine
temperature fuel system pressure manifold
vacuum exhaust emission levels and many
other key indicators Once the problem is
fixed the carrsquos computer is reset to initiate
its release process The technician should
then be able to tell you what needs to be
done and discuss potential warranty cover-
age and further testing if necessary
For a free ldquoCar Care Guiderdquo or for further
information visit wwwcarcareorg
Donrsquot be in the dark
about your enginersquos
problem when the check
30 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
Christa Payne Area Manager 614-778-1958
christapayneaolcom Undercoverwearcomchristapayne
Call me to book your Special Girls Night Party
Business Opportunity
Changing Womenrsquos Lives
REGISTER YOUR BUSINESS IN OUR ONLINE BUSINESS DIRECTORY FREE AT WWWURBANTRENDSETTERSCOM UTS BIZ LIST
ARE YOU A TRENDSETTERS
Urban Trendsetters wants to spotlight you and your busi-
ness
Send your us your photo and brief introduction to Sha-
ronurbantrendsetterscom Subject Business Spotlight
SELL YOUR STUFF
UTS Classifieds
All print classified ad will get
FREE placement online
One Week $25 Two Weeks $40 One Month $75 Includes 1 photo up to 500 characters
Call Urban Trendsetters
Today
Your ad could be here for as low as
a $150 investment
Call Urban Trendsetters Today
888-885-5552
Urban Trendsetters Business Directory
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 31
FINANCIAL ADVISOR
Registered Investment Advisory Firm is
currently expanding throughout
Ohio We are in search of Independ-
ent Investment Advisor Representatives
Must be self-motivated professional and
willing to take direction If you have a
financial or insurance back round we
encourage your response We work with
Globally Recognized Money Manag-
ers Strong Ethics and complete transpar-
ency with clients relationships is essen-
tial Please contact Hardiman Invest-
ment Management Inc 614-209-
9748 or submit a resume via e-mail to
FREELANCE WRITERS
Do you love to write Urban
Trendsetters is growing and we
are looking for writers
If you are good writer love con-
necting with people and enjoy relay-
ing empowering information UTS is
the place for you Contact Sharon S
Gordon at 888-885-5552 for more
information or send email to in-
fourbantrendsetterscom
CLASSIFIEDS UTS Online Classifieds The Urban Trendsetters allow our customers the opportunity to submit their classified ads and pay online You may add photos videos and links to your classified ads You may also choose to upload current display ad As with our coupons our classified ads are available in print online via e-blast in our weekly top classified blast as well as front page top classified listing feature on our website
MEDIA SALES
Earn Extra Income for the Holidays
Urban Trendsetters wants to increase your
sales staff We offer a variety of media ser-
vices and we serve many different industries
If you are a professional individual seeking
unlimited income potential give us a call to-
day at 888-885-5552 or email
salesurbantrendsetterscom NO EXPERIENCE NECESSARY
Have you tried that crazy wrap thing
We NEED Distributors NOW The It Works Ultimate Body applicator is a first to market product like NOTHING you have ever seen before The Ultimate Body
Applicator is a all natural non woven cloth that is site specific ANYWHERE you place is its going to TONE TIGHTEN and FIRM in
as little as 45 minutes Reduces the appearance of cellulite and varicose veins No its not water weight loss No it wont come back over
night and YES IT WORKS Donrsquot believe Try if for YOURSELF Call Mykayla Bryant Diamond Director at 937-532-8295
UTS FREE CARD
Ever wondered how your business could
profit from a Pre-Paid Card and the PPC
industry Contact UTS Free today at
614-526-8871 or email
utsfreecardgmailcom
Urban Trendsetters and Career Town Network Host STEM
Virtual Career Fairs
The purpose of this conference is to follow the governments lead in its STEM or Educate to Innovate model Our 4 goals are
1 Bring more awareness and emphasize the importance of in our educa-
tion system and encourage students to pursue degrees and careers in
STEM
2 Create more teachers and educators in the STEM areas
3 Create more diversity and careers in STEM for women and minorities
4 Create and develop relationships between corporations colleges uni-
versities and educators that will provide more positions of internships for
For Registration Vendor and Sponsorship Opportunities and Information
Call 888-885-5552 Email
Sharonurbantrendsetterscom wwwurbantrendsetterscom
Register for Your FREE Career Town Account
March- Celebrating Women of Diversity
AprilmdashHealthcare May-Internship amp Summer Opportunities HBCU
This series of career fairs will allow recruiters and job seekers to interact
one on one from the comfort of office and home Each week is dedicated
Logistics amp Warehouse Professional Healthcare and STEM
Classified Ads
$25 amp up
Your Ad
Could Be
HERE
32 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
Urban Trendsetters is YOUR NEW Online Marketing Department
SECURE YOUR ACCOUNTS TODAY Urban Trendsetters Brand Establisher amp Booster
Call 888-885-5552 for a FREE Consultation
The next most important things to secure for your brand after acquiring your domain name are the account names and profiles
on social media blogs and local directories
We all know that it is optimal to have a domain name that exactly matches your brand name or business name The same is true for
your account names as well as the URLs of your profiles on social media blogs and directories Your accounts on Web
properties are part of your brand presence and so securing your accounts
Establishing your accounts with optimal branding is of great
importance
ALL FOR $799
16 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
Successful Sistarsquos To Seek For Business and Personal Success
Black women represent one of the wealthi-
est and most influential demographics on
the planet We are extremely goal-oriented
and career-driven and we are very entre-
preneurial We are more likely to start a
business be successful in business create
jobs and give back to our communities
Many women today are using the internet
as a way to stay connected through social
media network with professionals and start
a new business
During Womenrsquos History Month we wanted
to celebrate Black women who have decid-
ed to develop their careers by producing
online businesses conferences and expos as
well as women only membership sites that
empower and motivate other women by
helping them succeed in life family and
business
Developing a product producing a website
marketing the website and monetizing your
talent is only the beginning to succeeding
online Research the women events and
organizations represented and maybe you
will discover your passion create a new
avenue for wealth and become a Successful
Sista yourself
The goal of Dr Venus Opal Reese is to
teach purpose-driven high-achieving entre-
preneurial Black Women how to identify
monetize and leverage their worth by trans-
forming mindsets creating inspiring and
Rosettarsquos speeches and workshops are
inspiring interactive and informative
designed to help participants take imme-
diate action
Dr Venus Opal Reese
Defy Impossible Business Coach
wwwdefyimpossiblecom Rosetta Thurman
Happy Black Woman
wwwhappyblackwomancom
Sharvette Mitchell
Talk Radio amp Media Coach
wwwsharvettecom
The Sharvette Mitchell Radio Show
features various guests that include
celebrities artists authors small busi-
ness owners public speakers consult-
ants media personality and other influ-
ential people Our goal to motivate
excite and influence
Deborah Owens is hailed as thought leader
and advocate for remedying the wealth
disparities of women and minorities She is
the author of three books most recently
critically acclaimed A Purse of Your Own
An Easy Guide to Financial Security pub-
lished by Simon and Schuster
Deborah Owens
The Wealth Coach
wwwdeborahowenscom
Rachel Wilson Thibodeaux also known
as the SWAG Strategist amp Leverage
Your Brand Coach is Founder and CEO
of SWAG Strategy Solutions SWAG is
an acronym for Strategic Women
Achieve Growth SSS offers business
coaching professional speaking training
and development to women entrepre-
neurs ndash both current and aspiring entre-
preneurs along with sales professionals
Rachel Wilson Thibodeaux
SWAG Strategy Solutions
wwwswagstrategycom
Heal a Woman to Heal a Nation Inc
(HWHN) is a community based organi-
zation that promotes holistic wellness
for women and families through educa-
tion physical and mental health eco-
nomic and self empowerment
Mothyna James-Brightful
Heal a Woman to Heal a Nation
Conference
wwwhwhnorg
Small Business amp Women Empowerment
Coaches
Gina McCualey
Blogging While Brown Conference
wwwbloggingwhilebrowncom
Powerful Events
Blogging While Brown is more than a con-
ference it is a community - an incubator of
creativity collaboration and sustainability
for emerging leaders in digital media and
social change
By Sharon S Gordon
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 17
Ms Ingrid Saunders Jones is the Senior Vice President of
Global Community Connections for The Coca-Cola Com-
pany and Chair The Coca-Cola Foundation (Atlanta GA)
As the leader of Coca-Colarsquos philanthropy efforts the
company has contributed more than $460 million to sup-
port sustainable community initiatives including the His-
panic Scholarship Fund United Negro College Fund
(UNCF) Catalyst the Critical Difference for Women pro-
gram at Ohio State University the International Costal
Clean-up Boys and Girls Clubs of America the National
Council of Negro Women and the World Wildlife Fund to
name a few The Foundation also funds The Coca-Cola
First Generation Scholarship Program for first generation
college students Ms Jones also serves on the boards of
The Coca-Cola Africa Foundation and The Coca-Cola
Scholars Foundation
Extraordinary educator and political leader Mary McLeod
Bethune (1875-1955) founded NCNW in 1935 and envi-
sioned it to be an organization of organizations that would represent the national and in-
ternational concerns of Black women It would also give Black women the opportunity to
realize their goals for social justice and human rights through united constructive action
Today the National Council of Negro Women Inc (NCNW) is a council of 39 affiliated
national African American womens organizations and over 240 sections - connecting near-
ly 4 million women worldwide
National Council of Negro
Women
Ms Ingrid Saunders Jones
Chair wwwncnworg
Successful Sistarsquos To Seek for Business and Personal Success
Lucinda Cross
Activate Conference
wwwactivateconferencecom
Doreen Rainey
Get Radical Conference
wwwgetradicalconferencecom
Jessica Ann Mitchell
Blogger Week
wwwbloggerweekcom
Camika Smith
The BOSS Network
wwwthebossnetworkorg
A dynamic seasoned and no-nonsense
personal and business coach she is the
Founder of the RADICAL Success Insti-
tute and Vice President Operations
Transformation Division in the Steve Har-
vey World Group Focused on showing
people how to take their goals and make
them a reality shersquos built her career
around teaching and training individuals
entrepreneurs and executives on systems
and methods to accelerate success
The Art of Activation is a life changer and
will give you key tactics and strategies to
run in hot pursuit towards your personal
professional and global purpose Founder of
the popular Activate Conference Held
annually Activate presents a series of in-
formative events with the purpose of
ldquoactivatingrdquo the power inside of women
Blogger Weektrade 2015 is a multicultural
festival of bloggers journalists and
social media mavens hosted by Black
Bloggers Connect
As a collective The BOSS Net-
work supports women in their journey to
become independent and successful in
their endeavors utilizing network-
ing Working towards one simple
goal BOSSreg is ldquoBringing Out Successful
Sistersrdquo to build relationships and net-
works to structure a foundation where
women feel supported in their holistic
lives
LaShanda Henry has been developing
websites for over 10 years She owns over
15 web properties and is most passionate
about two things creating positive web-
sites for people of color and helping wom-
en entrepreneurs learn how to build suc-
cessful businesses online
Ms Henry graduated Columbia University
and received her bachelorrsquos degree in
Computer Science in 2002
ldquoMy lifersquos mission is to motivate inform
inspire connect With my mother in mind
I do what I do for parents looking to better
their childrenrsquos lives and for women striv-
ing to live their dreams I love to share
information and build communities online
Itrsquos what I do and who I amrdquo
Some of LaShandarsquos most popular websites include bull Multiple Shades of You Online (an African American Web Portal)
bull BBWO ndash Social Network for Women Entrepreneurs
bull SistaSense Money and Marketing blog
LaShanda Henry
Founder of Black Business Women
Online
Wwwmybbocom
National Organization Online Entrepreneur Success
18 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
BUSINESS TRENDS
Leading the Way ndash Women Leaders Matter
When it comes to successfully running a
business and managing employees women
clearly lead the way ndash Women Leaders
Matter A recent survey conducted by the
Pew Research Center found that most
Americans see women as stronger than or
equal to men when it comes to key leader-
ship traits From being honest and treating
employees fairly to mentoring staff women
executives and managers come out ahead
Thatrsquos great news because recognition of
the many attributes women bring to leader-
ship roles further reinforce the positive im-
pact women have in todayrsquos business world
Add to this the fact that according to new
research from Expert Market the number of
women-owned businesses has nearly dou-
bled in the last 20 years itrsquos easy to see
how women leaders are leading the way
Here are more reasons why women leaders
matter
Shake It Up
Letrsquos face it women leaders shake things
up Men have inhabited corner offices and
board rooms ndash not to mention seats in Con-
gress ndash far too long Having more women in
leadership roles in business as well as a
stronger presence in local and national poli-
tics helps maintain the balance and keeps
the playing fields even
Create Awareness
As women executives take on more and
more significant roles in business it helps
create an awareness of the value profession-
al women bring to a company Whenever
we read about the successes of a top CEO
such as Yahoo Incrsquos Marissa Meyer or
cheer on a woman who has left another
crack in the proverbial glass ceiling we feel
empowered and impassioned to continually
strive for our own professional goals
Encourage Workplace Diversity
As part of a diverse group women business
owners managers and executives are aware
of the many roadblocks they may encounter
on the way to success For those reasons
women leaders are in the perfect position to
pave the way for others by fostering diver-
sity in their companies And although a
recent study found that women bosses are
often penalized for hiring and promoting
other women and minorities we must con-
tinue to move forward ldquoContinue to recruit
diverse talent to meet diversity quotas and
build an environment of color creativity
and culturerdquo says Star Jones President
ldquoMake workplace diversity and inclusion a
corporate priorityrdquo
Inspire the Next Generation
Perhaps the most important reason why
women leaders matter more than ever is the
excitement they ignite in the next genera-
tion of young women Having role models
You do this of course through network-
ing If you want to network with important
people you have to know where they are
and get yourself therehellip
Here are a few ways to do that
Power network within traditional chan-
nels Go to your companyrsquos events
when you get priceless face time with
higher-ups In addition build your net-
work upon the classic infrastructures of
family friends your college alumni
group and professional associations
Join a networking group Find one
whose members span every industry
that will give you a broad understand-
ing of other businesses and exposure to
new clients
Connect with everyone That means
networking up down and sideways
Donrsquot think that to make the CEO chair
by age forty-five you should only in-
teract with managers VPs and trus-
tees Get to know the folks in the mail-
room and the coffee shop janitors the
newsstand operator security officersndash
you never know who might offer a
golden nugget of information that be-
comes your jackpot
Find lsquoem Research where your dream
team members work out get coffee
and eat lunch I am not advocating that
you become a stalker as that would
defeat your purposehellip if you become a
friendly face in your potential dream
team memberrsquos kickboxing class and
then ease into chit-chat and get to know
them slowly you can
ultimately introduce
yourself as a business
owner and propose that
they consider joining
your innovative ven-
ture
Bottom Line Trust
that the law of attrac-
tion will deliver the right people to you with
the best chemistry fit and timing And you
will magically click with your team to live
your dream
Be Where Important People Are
Darnell Smith is the
FounderCEO of Busi-
ness in the Black a online
media and marketing
company based in Dallas
Texas http
businessintheblackcom
Joining a networking
group and attending
annual business net-
working conferences
are a great way to
connect with like-
minded business pro-
fessionals
NAPW defines success as owning your
own power As the largest most-
recognized networking organization of pro-
fessional women in the country spanning
virtually every industry and profession the
National Association of Professional Wom-
en (NAPW) is a powerfully vibrant net-
working community with over 600000
members and nearly 300 Local Chapters
NAPW members have diverse backgrounds
beliefs perspectives and lifestyles with one
common bond - their ability to succeed -
See more at httpwwwnapwcom
By Star Jones Esquire President of National Association of Professional Women
Star Jones Esq
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 19
TECH TRENDS
GET YOUR SITE STATS CALL UTS AT 888-885-5552
Changes In Technology Can Present Opportunity For Small And Midsize Businesses
(NAPSI)mdashThanks to new technology itrsquos
an exciting time for small and midsize busi-
nesses Thatrsquos because many are finding
that increased access to new technologymdash
such as cloud and mobile solutionsmdashcan
provide access to services that were never
within their reach before helping them
grow and be more productive
They are also finding that using old or out-
dated technology can hinder a companyrsquos
ability to do business in a number of
waysmdashfrom security risks and compliance
issues to not being able to implement even
modest changes or updates in software all
of which can significantly hamper a compa-
nyrsquos ability to be successful and competi-
tive
A Shift In Technology
The beginning of one era in technology
often means the end or phasing out of an-
other For example to accommodate the
shift toward modern technology used by a
growing number of small and midsize busi-
nesses Microsoft will end support for Win-
dows Server 2003 on July 14 2015
This means that security patches and up-
dates will no longer
be available after
this period resulting
in a less stable and
less secure techno-
logical infrastructure
if no action is taken
However the good news is that a variety of
easy-to-integrate options are available for
those ready to upgrade including Microsoft
Azure the companyrsquos cloud platform
Cloud solutions such as Azure are designed
to provide small and midsize businesses
with the ability to scale up or down to take
advantage of opportunities or cut costs all
based on their needs
Numerous Benefits
Many small and midsize businesses report
that moving to a cloud platform like Azure
provides a range of benefitsmdashincluding
increased backup capacity enhanced disas-
ter recovery capabilities consistent compli-
ance with regulatory demands and access to
the most modern applications These bene-
fits can help small and midsize businesses
move faster
reduce costs
and ulti-
mately be
more produc-
tive
bull Backup Todayrsquos businesses generate
more data than ever before The cloud of-
fers reliable and economical backup for
data for businesses of any size and it even
automatically replicates data to help guard
against unexpected hardware failures
bull Disaster recovery Backup is a great so-
lution to protect your business from data
deletion and corruptionmdashbut it isnrsquot the
only important factor when it comes to data
Disaster recovery with Azure means your
companyrsquos data and applications will be
replicated in the cloud and accessible at any
time should anything happen to your physi-
cal location
bull Compliance With data security comes
legal and regulatory requirements With
cloud platforms like Azure your security
software will be continually updated mak-
ing it easy for your business to ensure it
remains compliant with unique industry
requirements
bull Modern applications The cloud pro-
vides the infrastructure platform and cus-
tom-made solutions in one place rather
than having to cobble solutions together
piece by piece This helps make it possible
for small or mid-size companies to spend
less time troubleshooting IT issues and
more time on activities that will drive the
business forward
Now is the time to plan your transitionmdash
and Microsoft is here to help For more
information please visit
wwwmicrosoftcomen-usserver-cloud
productswindows-server-2003 To find a
Microsoft partner in your area to assist in
your cloud transition visit
wwwpinpointmicrosoftcom
By embracing more modern up-to-date
technologies small and midsize business-
es are able to innovate in a way that al-
lows them to outpace the competition
WBC OHIO Announcement DreamBuilder
The Womens Business Center is now offering an online interactive Business Plan
DreamBuilder is a unique multi-leveled business skills training program created to help women build their dream of starting or growing their own business The 12 courses teach the basics of starting and growing a business including topics such
Rewards and Challenges of Being an Entrepreneur
Developing Your Business Idea
Who is Your Customer
Who is Your Competitor
Marketing Strategy
The significance of Branding
Pricing and so much more Upon completion you will have an edita-ble business plan Through our online tool you will become a part of the WBC DreamBuilder community You can communicate with other participants through discussion boards and messaging options In addition you will find various sample business forms and useful templates for your business Register at httpwwwdreambuilderorgwbcohio Contact us for further information (614) 732-0981
Empowering women entrepreneurs with the resources and tools to create strong sustainable business
20 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
REAL ESTATE TRENDS
HOME amp STYLE TRENDS
Five Quick Ways To Upgrade Your Home For Resale
(NAPSI)mdashWhether yoursquore considering
cashing in on your equity downsizing trad-
ing up moving for a change of scenery or
relocating for better prospects a few smart
investments and improvements can help
your home stand out from the competition
so you get top dol-
lar Even if yoursquore
not planning on
moving anytime
soon these strate-
gies can maximize
your homersquos value
and increase its
marketability
bull Sprucing up the
exterior If you
think yoursquoll have a
few years before
you move work on
your landscaping
now to give plants
time to mature
Look for easy-care
perennials such as hostas which multiply
on their own If you have less time you can
still achieve a quick makeover by power
washing paths and siding painting or up-
grading your front door and keeping the
lawn watered and weeded
bull Removing eyesores inside Some minor
adjustments can help buyers recognize
whatrsquos great about your home Swap out-
dated fixtures remove wallpaper and give
everything a deep clean Replacements
donrsquot have to be top of the line they just
need to eliminate hang-ups for potential
buyers
bull Improving the kitchenmdashto a point You
probably wonrsquot recoup the cost of a full
kitchen renovation but smaller projects such
as upgrading appliances and painting or
refinishing cabinets can modernize the
space
bull Refreshing rooms with neutral paint This is a time-honored tip for a reason
While seeing your favorite bold hues on the
walls makes you happy potential buyers
may not agree A fresh coat of neutral paint
can help them envision their own belong-
ings in the space
bull Focusing on energy efficiency The right
energy-smart upgrades can assure buyers
theyrsquore seeing an efficient home where util-
ity bills can be minimized Adding insula-
tion to the attic and walls can make a dra-
matic improvement in many homes Con-
sider the windows as well Adding a heat-
rejecting window film such as 3M Sun
Control Window Film can reduce cooling
costs and typically does not change the win-
dowsrsquo appearance Since the window film
can reject up to 99 percent of UV rays it
can protect the investment you made in
your hardwood floors rugs window treat-
ments furniture and artwork
Learn More
For further facts visit www3Mcom
homeimprovement
(NAPSI)mdashThere could be good news for
many households The garage can be so
much more than a storage room where you
hide your kidrsquos soccer cleats lawn mower
and old yearbooks With these five tips you
can make it as organized functional and
aesthetically pleasing as any room in your
house
1 For many the garage is the pri-
mary entry and exit point to the
home but it can also serve as a
terrific storage space for emergen-
cy supplies Check to make sure
your home emergency kit is up to
codemdashreplace batteries in flash-
lights and replenish your canned
food and medical supplies You
may not need them every day of
the year but itrsquos better to be safe
than sorry Also ensure that you
have backup power sources availa-
ble in the event of an outagemdasha
home generator and backup battery for your
garage door opener are proven solutions
that will help maintain accessibility and
functionality for your family no matter the
circumstance
2 While reorganizing take some time to
check your garage door Test the alignment
by disconnecting the door from the opener
once itrsquos disconnected you should be able
to lift the door easily with one hand If the
door is stuck or difficult to lift you should
call an authorized dealer for an inspection
Also be mindfulmdashif your garage door
opener was installed prior to 1993 itrsquos
probably time to have it replaced as it may
not be equipped with the latest safety fea-
tures such as photo eyes
3 When cleaning the garage homeowners
tend to think of horizontal spacemdashclearing
out boxes on the floor moving gardening
equipment and power tools over to the
sidemdashbut freeing up vertical space can be
just as important Instead of piling contain-
ers on the floor think about installing wall
shelves to maximize space If you want to
clear up additional overhead for a larger
car a hanger for bikes or other large pieces
of sporting equipment consider replacing
your overhead garage door opener
4 Yoursquove organized and upgraded your
garage but yoursquore not done yetmdashyou need
to be sure your garage is a safe place for
friends family and pets Store flammable
propane tanks outdoors and invest in a 5- or
10-pound fire extinguisher in case of emer-
gencies Lock up any other dangerous
chemicals
5 A good cleaning ultimately helps in-
crease convenience and peace of mind and
that premise can extend beyond organiza-
tional tips
Creating a clean functional space will pro-
vide the peace of mind you want and de-
serve You can turn your home into an or-
ganized retreat and your garage into a func-
tional space-saving area you can enjoy year
after year
Spring Cleaning 101 Find Extra Funds and Freedom By Decluttering Your Garage
How a few quick touch-ups can create added value to your
home
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 21
TRENDY PALETTE
(NAPSI)mdashSo many people are grilling out-
doors year-roundmdasheven when temperatures
dip below freezingmdashthat Weber Grills the
company that launched the grilling revolu-
tion more than 60 years ago has released its
top tips for hearty grillers who simply
wonrsquot give up the distinctive flavors that
only an outdoor grill can deliver
ldquoMore than half of grill owners grill year-
roundmdashand 35 percent grill when the
temperature drops below freezingrdquo
said Kim Lefko Executive Vice Pres-
ident AMERICAS Weber-Stephen
Products LLC ldquoOur annual Weber
GrillWatch Survey reveals the top
reason people brave the cold is be-
cause they feel everything tastes better
grilled They also tell us itrsquos because
they see grilling as an adventure itrsquos
lsquome timersquo and itrsquos lsquofootball seasonrsquordquo
Whether grilling for one or two or to
add some flair to your next party be sure to
bundle up on your way to the grill and arm
yourself with these essential tips from We-
ber
bull Plan on adding five to 10 minutes to the
normal time it takes to preheat your grill in
the warmer months
bull Even when itrsquos cold outside never grill in
an enclosed space that can trap deadly car-
bon monoxide such as inside a garage or
under an overhang
bull If yoursquore lookinrsquo you ainrsquot cookinrsquo Resist
the urge to lift the lid Repeatedly opening
the grill will let precious heat escape ulti-
mately increasing your grilling time
bull Use a thermometer to measure the internal
temperature of foods for delicious results
every time
bull Have backup fuelmdashcharcoal and pro-
panemdashon hand in the winter as the grill will
typically require more fuel than during the
warmer months
bull Grill what you know Cold weather is the
time to stick with the tried-and-true recipes
you know by heart to maximize efficiency
at the grill
bull Position gas grills so the wind is perpen-
dicular to the gas flow and not blowing the
flame down the burner tubes
bull Keep your grill covered to protect it from
the elements
bull Snow gloves are not barbecue gloves
Make sure you have on heat-resistant
gloves when operating your grill
For additional cold weather grilling tips
visit wwwwebercomweber-nationblog
how-to-grill-in-the-winter
Essential Tips For Year-Round Grilling
888-885-5552 inforbantrendsetterscom
URBAN TRENDSETTERS INTRODUCES
NEW APPS FOR RESTAURANTS amp MORE
22 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
HEALTH AND WELLNESS
by Bruce Johnson
heart attack survivor and news reporter-
anchor
(NAPSM)mdashldquoForty-two-year-old black
male probable heart attackrdquo To this day
the paramedicsrsquo words as they rushed me to
a Washington DC hospital ring in my
ears
It began as a normal Thursday cover-
ing news as a street reporter in the
toughest part of our nationrsquos capital
When the severe pain in my chest
began I tore open the top buttons of
my dress shirt and loosened my tie to
no avail After a few failed attempts
to shake off the pain I was rushed by
ambulance to the local hospital
As I was rolled into the emergency
room my shirt was cut off an IV
needle was stuck in my arm and
monitoring leads were stuck to my
chest I was given medication to dis-
solve any blood clots and restart
blood flow to my heart An electrocardio-
gram showed that I had had a type of heart
attack called ldquothe widow makerrdquo An artery
was abruptly and completely blocked Fifty
percent of patients who have this type of
heart attack die before they get to the hospi-
tal
My cardiologist was concerned I was
young to be having a heart attack and was
outwardly in good health
Two years before my heart attack with a lot
of help I had quit smoking and eliminated
all alcoholic drinks However my job as a
reporter for a top news station was inherent-
ly stressful I often grabbed fast food as I
tried to balance professional responsibilities
with family time It had all caught up with
me
Later that night my chest pain came back
and I was flown to another hospital where
an emergency angioplasty was performed to
widen the obstructed artery
I was in intensive care for several days be-
fore starting inpatient cardiac rehab Within
2 weeks I was walking and ready to go
home I continued my supervised cardiac
rehab as an outpatient for another 6 weeks
Determined to learn why I had my heart
attack and what I could do to prevent anoth-
er one I relied on what I did best research
and investigation I asked my family about
our history of cardiovascular disease I read
articles and listened intently when the nurs-
es and doctors explained about my blood
pressure pulse weight and medications I
worked with a nutritionist who told me that
if I ate mostly fresh fruits and vegetables
broiled fish and chicken and lower-fat
foods I could occasionally enjoy spare ribs
at family get-togethers
I had always been athletic before my heart
attack but I knew I needed an activity that
Hey Man Itrsquos Time We Have A Heart-to-Heart
Continued on Page 23
Bruce at work amp play
after surviving heart
attack
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 23
DIET FREE LIFE PROUD SPONSORS OF THE NEW UTS
FITS amp TRENDY MAGAZINE gave me control of my heart speed I start-
ed by running on a treadmill and then
moved my runs outside I listened to my
body but wasnrsquot afraid to push myself
I saw my doctors regularly to make sure
my heart was functioning at its best My
health care team was stunned by my recov-
ery often calling me a miracle which felt
great But not as good as knowing I was
living healthy tracking and controlling my
blood pressure and taking care of myself
Despite my progress I needed to prove to
myself that I was healthy Since running
had be come my passion I entered the
Marine Corps Marathon With clearance
from my doctor on October 22 2000mdash
eight years after my heart attackmdashI ran
262 miles When I crossed the finish line
I knew my heart attack hadnrsquot defeated or
defined me
I know I was spared My story could have
turned out differently and I am grateful for
this gift of life But do you know what
This could be you Heart disease remains
the leading cause of death in America
If you learn anything from my story I
hope itrsquos that YOU have to take care of
yourself and your heart No one else can
do it for you During American Heart
Month and all through the year make
your heart a priority Know your blood
pressure and keep it in control Donrsquot
smoke Eat less fatty salty and greasy
food and more fruits and vegetables Make
an appointment with your doctor Free
resources and information are available
from Million Hearts at
http1usagov1AU65x6 Take it from
me taking action today could save your
life tomorrow
HeartmdashContinued From Page 22
24 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
BEAUTY AND FASHION TRENDS
Inspiring Beauty 50 Years of Ebony Fashion Fair
The first-ever exhibition on the Ebony
Fashion Fair Inspiring Beauty explores the
50-year history of the charity fashion spec-
tacle that redefined the concepts of beauty
style and empowerment for African Ameri-
cans by examining the history of the show
and its director and producer Eunice W
Johnson
Inspiring Beauty showcases nearly 100 ob-
jects including ensembles and accessories
displayed on fully stylized mannequins to
recreate the runway experience as well as
archival photographs video and Johnsonrsquos
personal effects to tell the full story of these
unparalleled events At the center of this
dynamic show are the stunning gowns
feathered coats and statement designs seen
in the 40 garments selected from a collec-
tion of thousands Johnson amassed in five
decades
Works by designers including Stephen
Burrows Christian Dior Christian La-
croix Bob Mackie Missoni Jean Patou and Sarli illustrate themes of vision inno-
vation and power as exemplified by John-
sonrsquos entrepreneurial spirit flair for fash-
ion and philanthropic goals as co-founder
of Johnson Publishing Company publisher
of Ebony and Jet magazines
Exhibition highlights include garments
from fashion greats such as Valentino
Pierre Cardin and Alexander McQueen
for Givenchy before they reached world-
renowned status An Yves Saint Laurent
lsquoPicassorsquo cocktail dress Nina Ricci even-
ing ensemble of a shirred jumpsuit and ruf-
fle coat Karl Lagerfeld for Chloeacute beaded
gown Vivienne Westwood animal print
evening gown and Emanuel Ungaro two
piece bridal gown are examples of the spec-
tacular trends of fashion and attitude of
style
Developed by the Chicago History Museum
in cooperation with Johnson Publishing
Company Inspiring Beauty offers an un-
precedented multisensory experience to
visitors who have never attended an Ebony
Fashion Fair as well as reconnects those
who experienced it first-hand
TOUR SCHEDULE Museum of Design Atlanta GA
October 18 2014 ndash January 4 2015
Milwaukee Art Museum WI
February 5 2015 ndash May 3 2015
Minnesota History Center St Paul MN
May 22 2015 ndash August 16 2015
Charles H Wright Museum of African
American HIstory Detroit MI
September 18 2015 ndash January 3 2016
Memorial Art Gallery of the University
of Rochester NY
January 30 2016 ndash April 24 2016
Bellevue Arts Museum WA
May 20 2016 ndash August 12 2016
The George Washington University Mu-
seum and The Textile Museum Wash-
ington DC February 10 2017 ndash June 4 2017
Eunice Johnson at work 1970 Photo
courtesy of Johnson Publishing Compa-
Eunice Johnson with designer Yves
Saint Laurent 1972 Photo courtesy of
Johnson Publishing Company LLC
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 25
ldquoMaking pretty faces is my specialty
Sara King
Professional Makeup Artist
614-900-1033 wwwstyleseatcomsarakingbeauty
Special
Events
Free-Lance
Make-Up Parties
BEAUTY amp FASHION TRENDS
Available at DrsquoAndrearsquos Hair Studio
DrsquoAndrea Brown Master Designer
2151 E Dublin Granville Road Suite F
Columbus OH 43229 P 614-636-2298
5 STAR HAIR MAYVEENCOM
Natural Straight
Deep Wave
Curly Wave
Loose Wave
FREE BUSINESS OPPORTUNITY
CALL TODAY
If yoursquore like me yoursquove got a random col-
lection of carrier and essential oils some-
where in your beauty arsenal If yoursquore like
me said random collection of essential and
carrier oils is mostly just sitting there col-
lecting dust and taking up space on your
shelves Many of us aspire to be gung-ho
DIY mixtresses in our down time but life
doesnrsquot always have that in store for us In
fact sometimes we buy products we donrsquot
need and make aspirational plans that wersquore
going to learn how to use them That
doesnrsquot always happen Irsquom here to help
you sift through the clutter
First things first ndash let me introduce you to a
recipe book you should check out ndash Natural
Beauty Alchemy Make Your Own Organic
Cleansers Creams Shampoos Serums
Balms and More Itrsquos written by fabulously
named licensed pharmacist and expert
healthcare professional Fifi M Maacaron
and features more than 100 easy to follow
recipes for skin and body IMO itrsquos pret-
ty light on hair recipes but it offers helpful
and simple recipes for bellas who want to
make their own toner or serum or even per-
fumes from essential oils With permission
from the publisher I got access to a few
exclusive recipes ndash you gotta get the book
for the rest I specifically requested the
breakdown for the ldquo3-in-1 Lazy Blendrdquo ndash
you KNOW I love a good multi-use prod-
uct A DIY multi-use product SOLD
Herersquos the breakdown courtesy of The
Countryman Press
3-in-1 Lazy Blend ndash Makeup Remov-
er Toner amp Night Oil
What could be better than a makeup remov-
er that is also a toner and an anti-aging
night oil all in one bottle This formula
softens the skin and nourishes it While the
composition of jojoba oil is very close to
that of the skinrsquos own lipids and it doesnrsquot
clog pores wheat germ oil is rich in vita-
mins and minerals that prevent aging
Chamomile tea and rose water are extreme-
ly skin friendly and help alongside glycer-
in balance moisture levels Keep this oil-
water mix handy especially when you have
little time and energy left at the end of the
day
INGREDIENTS 2 ounces (60 ml) rose water
1 tablespoon almond oil
1 tablespoon jojoba oil
1 tablespoon wheat germ
1 ounce (30 ml) chamomile tea (at room
temperature)
1 teaspoon glycerin
5 drops vitamin E oil
Note You can substitute witch hazel for
rose water in case of oily skin
INSTRUCTIONS 1 Mix the above ingredients adding one at
a time Shake well and then transfer to a
spray bottle
2 Shake vigorously to disperse oil droplets
before spraying onto a cotton disc or ball
Wipe the face and neck repeating if neces-
sary to remove makeup completely
3 You do not need to rinse or follow with a
toner or night oil because this formula does
it all
4 Store the bottle in a cool place away from
sunlight and heat
Try This DIY Beauty Recipe ndash the 3-in-1 Makeup Remover Toner amp Night Oil
By Patrice Grell Yursik
Founder Afrobellacom
26 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
ARTS AND ENTERTAINMENT
NEW YORK NY and UNIVERSAL CITY Calif ndash The biggest names in en-tertainment will bring the music of the iHeartRadio app to life on Sunday March 29 for the second edition of the iHeartRadio Music Awards hosted by Oscar and Grammy award winning actor and musician Jamie Foxx The event will air live on NBC from 8-11 pm ETPT from the historic Shrine Auditorium in Los Angeles and will be broadcast sim-ultaneously on iHeartMedia stations na-tionwide and across the iHeartRadio
digital music platform
The three hour telecast will truly reflect Americarsquos favorite music and will show-case the yearrsquos most popular artists and songs determined by the iHeartRadio Chart and fan voting through iHeartRa-dio stations nationwide The evening will include performances by Rihanna Iggy Azalea Sam Smith Madonna Ja-son Aldean Jamie Foxx Meghan Trai-nor Jason Derulo Jennifer Hudson Kelly Clarkson Snoop Dogg Nate Ruess Alesso and Florida Georgia Line
along with appearances from Taylor Swift and more This yearrsquos iHeartRa-dio Music Awards will also feature un-
expected collaborations from some of
the top names in music
ldquoThis is the night we celebrate the big-gest songs and artists we played for fans on our iHeartRadio stations across America and on the iHeartRadio app over the past year along with a look at whats coming in 2015rdquo said John Sykes President of Entertainment En-terprises for iHeartMedia Inc ldquoAnd who better to host than both a Grammy win-ning musician and Oscar winning per-former Jamie Foxx This is going to be an amazing star packed Sunday night of
music on NBC
ldquoIrsquom so excited that Jamie Foxx is taking the reins at this yearrsquos iHeart awards He is the perfect choice to lead this extraordinary night of music and celebrity artists said Paul Telegdy President Alternative and Late Night
Programming NBC Entertainment
2014 was such an incredible year for so many artists across different genres so
its great to see them get the recognition they deserve said Tom Poleman Pres-ident of National Programming Platforms for iHeartMedia Whether theyre new to the scene or industry veterans each artists journey is exciting to follow from their first radio spin to their first
iHeartRadio Music Award nomination
The iHeartRadio Music Awards is the night in music where the indus-tryrsquos top artists get to shine in a relaxed and fun atmosphere and celebrate their own achievements as well as those of their peersrdquo said Ian Stewart President of Done +
Dusted Inc
Category finalists for the iHeartRa-dio Music Awards were announced on February 4 with 2014 iHeartRa-dio Innovator Award winner Pharrell Williams making a special appear-ance on NBCrsquos TODAY show to
reveal this yearrsquos Artist of the Year nomi-nees Social voting through iHeartRadio stations nationwide for the Best Lyrics Best Fan Army and Renegade catego-ries will run through Friday March 20 Category finalists (by alphabetical order) are
JAMIE FOXX TO HOST IHEARTRADIO MUSIC AWARDS LIVE ON NBC Sunday March 29 (8-11 PM ETPT)
Rihanna Iggy Azalea Sam Smith Taylor Swift Madonna Jason Aldean Jamie Foxx Meghan Trainor Jason Derulo Jennifer Hud-son Kelly Clarkson Snoop Dogg Nate Ruess Alesso and Florida Georgia Line
Continued on Page 27
Jamie Foxx
Rihanna
Snoop Dogg
Jennifer Hudson
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 27
EVENTS
The Urban Trendsetters List of 2015 Media Sponsorship is GROWING NATIONALLY amp FAST
Events Include but NOT limited to
Whorsquos Who Publishing Book Unveiling Receptions for Atlanta GA other city announcements soon
The African American Male Wellness Walk Atlanta Detroit Washington DC Niagara Falls
2015 Champions of Diversity and Career town Network Career Fair-Columbus OH and Atlanta GA
The African American Film Festival-New York City
FOR MORE INFORMATION ON ADVERTISING SPONSORSHIP OR VENDOR OPPORTUNITIES LOG ONTO WWWURBANTRENDSETTERSCOM EVENTS
CALL Mykayla Bryant or Sharon S Gordon at 888-885-5552
EMAIL mykaylaurbantrendsetterescom or Sharonurbantrendsetterscom
Artist of the Year
Ariana Grande
Iggy Azalea
Luke Bryan
Sam Smith
Taylor Swift Song of the Year
All About That Bass - Meghan Trainor
All of Me - John Legend
Happy - Pharrell Williams
Shake It Off - Taylor Swift
Stay With Me - Sam Smith Best Collaboration
Bang Bang - Jessie J + Ariana Grande + Nicki Minaj
Dark Horse - Katy Perry featuring Juicy J
Fancy - Iggy Azalea featuring Charli XCX
Problem - Ariana Grande featuring Iggy Azalea
Talk Dirty - Jason Derulo featuring 2 Chainz
Best New Artist
Bastille
Cole Swindell
Iggy Azalea
Meghan Trainor
Sam Smith Country Song of the Year
Bartender - Lady Antebellum
Burnin It Down - Jason Aldean
Dirt - Florida Georgia Line
Give Me Back My Hometown - Eric Church
Play It Again - Luke Bryan Hip HopRampB Song of the Year
Dont Tell Em - Jeremih featuring YG
Drunk in Love - Beyonceacute featuring Jay Z
Flawless - Beyonceacute
Loyal - Chris Brown featuring Lil Wayne and Tyga
New Flame - Chris Brown featur-ing Usher and Rick Ross
Dance Song of the Year
Animals - Martin Garrix
Blame - Calvin Harris featuring John Newman
La La La - Naughty Boy featuring Sam Smith
Summer - Calvin Harris
Waves - Mr Probz
Alternative Rock Song of the Year
Come With Me Now - KONGOS
Do I Wanna Know - Arctic Mon-keys
Fever - The Black Keys
Something From Nothing - Foo Fighters
Take Me to Church - Hozier Best Lyrics
All of Me - John Legend
Blank Space - Taylor Swift
Counting Stars - OneRepublic
Habits (Stay High) - Tove Lo
Stay With Me - Sam Smith
Thinking Out Loud - Ed Sheeran
Best Fan Army
5SOSFAM - 5 Seconds of Summer
Arianators - Ariana Grande
Bey Hive - Beyonceacute
Team Breezy - Chris Brown
Sheerios - Ed Sheeran
Church Choir - Eric Church
Directioners - One Direction
Selenators - Selena Gomez
Mendes Army - Shawn Mendes
Swifties - Taylor Swift Renegade Award presented by the All New 2015 Jeep Renegade
Brantley Gilbert
Charli XCX
Hozier
Iggy Azalea
Meghan Trainor
This year the iHeartRadio Music Awards is partnering with the Jeep brand to pre-sent the first-ever ldquoRenegade Awardrdquo The ldquoRenegade Awardrdquo celebrates emerging standout artists who have bro-ken boundaries while staying true to themselves These artists defy conven-tion to create new musical lanes that are distinctly their own They are authentic and passionate with the talent to stretch the limits and do something extraordi-
nary
The iHeartRadio Music Awards will be executive produced by John Sykes Tom Poleman and Liz Kelly of iHeartMedia along with Ian Stewart and Hamish Hamilton of Done and Dusted Inc who will also produce the show for NBC Stu-
dios Hamilton will also direct
Proud partners of this yearrsquos events in-clude the All New 2015 Jeep Renegade
and Taco Bellreg
For breaking news and exclusive iHeartRadio Music Awards content visit iHeartRadiocomawards or follow the social buzz on Twitter Facebook Insta-
gram and Google +
IHeart - Continued From Page 25
ARTS AND ENTERTAINMENT
28 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
TRAVEL TRENDS
FOR VENDOR AND SPONSORSHIP INFORMATION CONTACT SHARON S GORDON 888-885-5552
(NAPSI)mdashFor those looking to take an
upscale road trip but who want to get the
most for their money there are several tips
and tricks to keep in mind when planning a
getaway
Time Your Trip-If your dates are flexible
try traveling to your selected destination
during its off-season Hotels often drop
their rates to attract business when crowds
thin out and you can score a great deal
while avoiding a tourist rush Try a moun-
tain destination before ski season is in full
swing or a famous site such as the Grand
Canyon on a weekday during the school
year
Take Advantage of Luxury Partnerships-
Luxury brands often partner to provide their
customers with added value To take your
road trip up a notch from the moment you
pull out of your driveway a special edition
Crafted Line of vehicles from Lexus comes
equipped with a beautiful two-piece set of
tailor-made Tumi luggage The Lexus
Crafted Line features an Ultra White exteri-
or with Obsidian door handles side mirrors
and grille Eye-catching seats contrast
stitching headrests and door panels are
either two-tone BlackScarlet or Black
Cabernet Models include IS 250 F SPORT
LS 460 F SPORT and GS 350 F SPORT in
RWD and AWD RX 350 AWD F SPORT
and ES 350
The limited edition Tumi duffel bag set was
specifically designed to match the vehicles
for grille-to-trunk coordination Lexus own-
ers can find additional pieces of this origi-
nal luggage set and other exclusive offers at
LexusDriverscom A Meguiarrsquos New Car
Care Kit is also included as another extra
bonus for Crafted Line owners
Search for Package Deals-Regardless of
when you travel try to look for a hotel of-
fering a package deal to capitalize on your
travel investment Many upscale hotels of-
fer credit toward their on-site restaurants
bars or spas when you book in advance
online Hotels in areas such as Napa Valley
or other wine country destinations may
partner with nearby wineries to offer its
guests exclusive deals on tastings and tours
For example The Allison Inn amp Spa in Or-
egonrsquos Willamette Valley offers Lexus
owners the chance to sample three distinc-
tive local wines and receive a complimen-
tary bottle of their favorite The resort also
has an on-site fleet of Lexus vehicles avail-
able for guests to drive eliminating the
need for a rental car
Take the Scenic Route-The great thing
about road trips is that you can skip the
crowded expensive attractions and enjoy
the view from the comfort of your car seat
And all passengers will be happy to spend
more time taking in free scenic sites along
the way Take advantage of natural wonders
and roadside attractionsmdashsuch as New
Yorkrsquos scenic Finger Lakes region or
kitschy Route 66 sitesmdashwhenever possible
With these tips and tricks and a little ad-
vance planning yoursquoll save time and money
while elevating your road trip Find out
more at wwwLexuscomcraftedline
Elevate Your Next Road Trip By Seeking Out Added Value
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 29
AUTO TRENDS
When The Check Engine Light Is On Donrsquot Ignore It
Donrsquot take this lightly One of the most
vital signals of an improperly functioning
vehicle is the check engine light and when
illuminated it alerts the driver to a variety
of existing potential problems Neverthe-
less vehicle checkups
during car care events
throughout the country
reveal that the check en-
gine light is on in nearly
one out of 10 vehicles
Some common malfunc-
tions that can cause the
check engine light to illu-
minate include a faulty
oxygen sensor mass air-
flow sensor or spark
plugs and wires If the light flashes the
condition is more critical and must be
checked immediately to prevent severe
damage which may include catalytic con-
verter damage
ldquoWhen the check engine light comes on it
means that a vehicle system such as the
ignition fuel injection or emission control
is not operating properly even if the vehicle
appears to be running normallyrdquo explained
Rich White executive director Car Care
Council the source for the ldquoBe Car Care
Awarerdquo campaign promoting regular vehi-
cle care maintenance and repair
ldquoA glowing check engine light doesnrsquot
mean you have to immediately pull the car
to the side of the road but it does mean you
should get the car checked out as soon as
possible Ignoring the warning light could
result in costly repairs At the very least the
light could alert you to an engine problem
that is negatively impacting fuel economyrdquo
he added
When scheduling service make sure the
automotive shop that examines your vehicle
has professional technicians who are trained
and certified in OBDII diagnosis and repair
The technician will connect your vehiclersquos
computer system to a diagnostic scan tool
which will indicate why the light was acti-
vated
At the same time the technician can ana-
lyze idle speed throttle response engine
temperature fuel system pressure manifold
vacuum exhaust emission levels and many
other key indicators Once the problem is
fixed the carrsquos computer is reset to initiate
its release process The technician should
then be able to tell you what needs to be
done and discuss potential warranty cover-
age and further testing if necessary
For a free ldquoCar Care Guiderdquo or for further
information visit wwwcarcareorg
Donrsquot be in the dark
about your enginersquos
problem when the check
30 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
Christa Payne Area Manager 614-778-1958
christapayneaolcom Undercoverwearcomchristapayne
Call me to book your Special Girls Night Party
Business Opportunity
Changing Womenrsquos Lives
REGISTER YOUR BUSINESS IN OUR ONLINE BUSINESS DIRECTORY FREE AT WWWURBANTRENDSETTERSCOM UTS BIZ LIST
ARE YOU A TRENDSETTERS
Urban Trendsetters wants to spotlight you and your busi-
ness
Send your us your photo and brief introduction to Sha-
ronurbantrendsetterscom Subject Business Spotlight
SELL YOUR STUFF
UTS Classifieds
All print classified ad will get
FREE placement online
One Week $25 Two Weeks $40 One Month $75 Includes 1 photo up to 500 characters
Call Urban Trendsetters
Today
Your ad could be here for as low as
a $150 investment
Call Urban Trendsetters Today
888-885-5552
Urban Trendsetters Business Directory
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 31
FINANCIAL ADVISOR
Registered Investment Advisory Firm is
currently expanding throughout
Ohio We are in search of Independ-
ent Investment Advisor Representatives
Must be self-motivated professional and
willing to take direction If you have a
financial or insurance back round we
encourage your response We work with
Globally Recognized Money Manag-
ers Strong Ethics and complete transpar-
ency with clients relationships is essen-
tial Please contact Hardiman Invest-
ment Management Inc 614-209-
9748 or submit a resume via e-mail to
FREELANCE WRITERS
Do you love to write Urban
Trendsetters is growing and we
are looking for writers
If you are good writer love con-
necting with people and enjoy relay-
ing empowering information UTS is
the place for you Contact Sharon S
Gordon at 888-885-5552 for more
information or send email to in-
fourbantrendsetterscom
CLASSIFIEDS UTS Online Classifieds The Urban Trendsetters allow our customers the opportunity to submit their classified ads and pay online You may add photos videos and links to your classified ads You may also choose to upload current display ad As with our coupons our classified ads are available in print online via e-blast in our weekly top classified blast as well as front page top classified listing feature on our website
MEDIA SALES
Earn Extra Income for the Holidays
Urban Trendsetters wants to increase your
sales staff We offer a variety of media ser-
vices and we serve many different industries
If you are a professional individual seeking
unlimited income potential give us a call to-
day at 888-885-5552 or email
salesurbantrendsetterscom NO EXPERIENCE NECESSARY
Have you tried that crazy wrap thing
We NEED Distributors NOW The It Works Ultimate Body applicator is a first to market product like NOTHING you have ever seen before The Ultimate Body
Applicator is a all natural non woven cloth that is site specific ANYWHERE you place is its going to TONE TIGHTEN and FIRM in
as little as 45 minutes Reduces the appearance of cellulite and varicose veins No its not water weight loss No it wont come back over
night and YES IT WORKS Donrsquot believe Try if for YOURSELF Call Mykayla Bryant Diamond Director at 937-532-8295
UTS FREE CARD
Ever wondered how your business could
profit from a Pre-Paid Card and the PPC
industry Contact UTS Free today at
614-526-8871 or email
utsfreecardgmailcom
Urban Trendsetters and Career Town Network Host STEM
Virtual Career Fairs
The purpose of this conference is to follow the governments lead in its STEM or Educate to Innovate model Our 4 goals are
1 Bring more awareness and emphasize the importance of in our educa-
tion system and encourage students to pursue degrees and careers in
STEM
2 Create more teachers and educators in the STEM areas
3 Create more diversity and careers in STEM for women and minorities
4 Create and develop relationships between corporations colleges uni-
versities and educators that will provide more positions of internships for
For Registration Vendor and Sponsorship Opportunities and Information
Call 888-885-5552 Email
Sharonurbantrendsetterscom wwwurbantrendsetterscom
Register for Your FREE Career Town Account
March- Celebrating Women of Diversity
AprilmdashHealthcare May-Internship amp Summer Opportunities HBCU
This series of career fairs will allow recruiters and job seekers to interact
one on one from the comfort of office and home Each week is dedicated
Logistics amp Warehouse Professional Healthcare and STEM
Classified Ads
$25 amp up
Your Ad
Could Be
HERE
32 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
Urban Trendsetters is YOUR NEW Online Marketing Department
SECURE YOUR ACCOUNTS TODAY Urban Trendsetters Brand Establisher amp Booster
Call 888-885-5552 for a FREE Consultation
The next most important things to secure for your brand after acquiring your domain name are the account names and profiles
on social media blogs and local directories
We all know that it is optimal to have a domain name that exactly matches your brand name or business name The same is true for
your account names as well as the URLs of your profiles on social media blogs and directories Your accounts on Web
properties are part of your brand presence and so securing your accounts
Establishing your accounts with optimal branding is of great
importance
ALL FOR $799
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 17
Ms Ingrid Saunders Jones is the Senior Vice President of
Global Community Connections for The Coca-Cola Com-
pany and Chair The Coca-Cola Foundation (Atlanta GA)
As the leader of Coca-Colarsquos philanthropy efforts the
company has contributed more than $460 million to sup-
port sustainable community initiatives including the His-
panic Scholarship Fund United Negro College Fund
(UNCF) Catalyst the Critical Difference for Women pro-
gram at Ohio State University the International Costal
Clean-up Boys and Girls Clubs of America the National
Council of Negro Women and the World Wildlife Fund to
name a few The Foundation also funds The Coca-Cola
First Generation Scholarship Program for first generation
college students Ms Jones also serves on the boards of
The Coca-Cola Africa Foundation and The Coca-Cola
Scholars Foundation
Extraordinary educator and political leader Mary McLeod
Bethune (1875-1955) founded NCNW in 1935 and envi-
sioned it to be an organization of organizations that would represent the national and in-
ternational concerns of Black women It would also give Black women the opportunity to
realize their goals for social justice and human rights through united constructive action
Today the National Council of Negro Women Inc (NCNW) is a council of 39 affiliated
national African American womens organizations and over 240 sections - connecting near-
ly 4 million women worldwide
National Council of Negro
Women
Ms Ingrid Saunders Jones
Chair wwwncnworg
Successful Sistarsquos To Seek for Business and Personal Success
Lucinda Cross
Activate Conference
wwwactivateconferencecom
Doreen Rainey
Get Radical Conference
wwwgetradicalconferencecom
Jessica Ann Mitchell
Blogger Week
wwwbloggerweekcom
Camika Smith
The BOSS Network
wwwthebossnetworkorg
A dynamic seasoned and no-nonsense
personal and business coach she is the
Founder of the RADICAL Success Insti-
tute and Vice President Operations
Transformation Division in the Steve Har-
vey World Group Focused on showing
people how to take their goals and make
them a reality shersquos built her career
around teaching and training individuals
entrepreneurs and executives on systems
and methods to accelerate success
The Art of Activation is a life changer and
will give you key tactics and strategies to
run in hot pursuit towards your personal
professional and global purpose Founder of
the popular Activate Conference Held
annually Activate presents a series of in-
formative events with the purpose of
ldquoactivatingrdquo the power inside of women
Blogger Weektrade 2015 is a multicultural
festival of bloggers journalists and
social media mavens hosted by Black
Bloggers Connect
As a collective The BOSS Net-
work supports women in their journey to
become independent and successful in
their endeavors utilizing network-
ing Working towards one simple
goal BOSSreg is ldquoBringing Out Successful
Sistersrdquo to build relationships and net-
works to structure a foundation where
women feel supported in their holistic
lives
LaShanda Henry has been developing
websites for over 10 years She owns over
15 web properties and is most passionate
about two things creating positive web-
sites for people of color and helping wom-
en entrepreneurs learn how to build suc-
cessful businesses online
Ms Henry graduated Columbia University
and received her bachelorrsquos degree in
Computer Science in 2002
ldquoMy lifersquos mission is to motivate inform
inspire connect With my mother in mind
I do what I do for parents looking to better
their childrenrsquos lives and for women striv-
ing to live their dreams I love to share
information and build communities online
Itrsquos what I do and who I amrdquo
Some of LaShandarsquos most popular websites include bull Multiple Shades of You Online (an African American Web Portal)
bull BBWO ndash Social Network for Women Entrepreneurs
bull SistaSense Money and Marketing blog
LaShanda Henry
Founder of Black Business Women
Online
Wwwmybbocom
National Organization Online Entrepreneur Success
18 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
BUSINESS TRENDS
Leading the Way ndash Women Leaders Matter
When it comes to successfully running a
business and managing employees women
clearly lead the way ndash Women Leaders
Matter A recent survey conducted by the
Pew Research Center found that most
Americans see women as stronger than or
equal to men when it comes to key leader-
ship traits From being honest and treating
employees fairly to mentoring staff women
executives and managers come out ahead
Thatrsquos great news because recognition of
the many attributes women bring to leader-
ship roles further reinforce the positive im-
pact women have in todayrsquos business world
Add to this the fact that according to new
research from Expert Market the number of
women-owned businesses has nearly dou-
bled in the last 20 years itrsquos easy to see
how women leaders are leading the way
Here are more reasons why women leaders
matter
Shake It Up
Letrsquos face it women leaders shake things
up Men have inhabited corner offices and
board rooms ndash not to mention seats in Con-
gress ndash far too long Having more women in
leadership roles in business as well as a
stronger presence in local and national poli-
tics helps maintain the balance and keeps
the playing fields even
Create Awareness
As women executives take on more and
more significant roles in business it helps
create an awareness of the value profession-
al women bring to a company Whenever
we read about the successes of a top CEO
such as Yahoo Incrsquos Marissa Meyer or
cheer on a woman who has left another
crack in the proverbial glass ceiling we feel
empowered and impassioned to continually
strive for our own professional goals
Encourage Workplace Diversity
As part of a diverse group women business
owners managers and executives are aware
of the many roadblocks they may encounter
on the way to success For those reasons
women leaders are in the perfect position to
pave the way for others by fostering diver-
sity in their companies And although a
recent study found that women bosses are
often penalized for hiring and promoting
other women and minorities we must con-
tinue to move forward ldquoContinue to recruit
diverse talent to meet diversity quotas and
build an environment of color creativity
and culturerdquo says Star Jones President
ldquoMake workplace diversity and inclusion a
corporate priorityrdquo
Inspire the Next Generation
Perhaps the most important reason why
women leaders matter more than ever is the
excitement they ignite in the next genera-
tion of young women Having role models
You do this of course through network-
ing If you want to network with important
people you have to know where they are
and get yourself therehellip
Here are a few ways to do that
Power network within traditional chan-
nels Go to your companyrsquos events
when you get priceless face time with
higher-ups In addition build your net-
work upon the classic infrastructures of
family friends your college alumni
group and professional associations
Join a networking group Find one
whose members span every industry
that will give you a broad understand-
ing of other businesses and exposure to
new clients
Connect with everyone That means
networking up down and sideways
Donrsquot think that to make the CEO chair
by age forty-five you should only in-
teract with managers VPs and trus-
tees Get to know the folks in the mail-
room and the coffee shop janitors the
newsstand operator security officersndash
you never know who might offer a
golden nugget of information that be-
comes your jackpot
Find lsquoem Research where your dream
team members work out get coffee
and eat lunch I am not advocating that
you become a stalker as that would
defeat your purposehellip if you become a
friendly face in your potential dream
team memberrsquos kickboxing class and
then ease into chit-chat and get to know
them slowly you can
ultimately introduce
yourself as a business
owner and propose that
they consider joining
your innovative ven-
ture
Bottom Line Trust
that the law of attrac-
tion will deliver the right people to you with
the best chemistry fit and timing And you
will magically click with your team to live
your dream
Be Where Important People Are
Darnell Smith is the
FounderCEO of Busi-
ness in the Black a online
media and marketing
company based in Dallas
Texas http
businessintheblackcom
Joining a networking
group and attending
annual business net-
working conferences
are a great way to
connect with like-
minded business pro-
fessionals
NAPW defines success as owning your
own power As the largest most-
recognized networking organization of pro-
fessional women in the country spanning
virtually every industry and profession the
National Association of Professional Wom-
en (NAPW) is a powerfully vibrant net-
working community with over 600000
members and nearly 300 Local Chapters
NAPW members have diverse backgrounds
beliefs perspectives and lifestyles with one
common bond - their ability to succeed -
See more at httpwwwnapwcom
By Star Jones Esquire President of National Association of Professional Women
Star Jones Esq
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 19
TECH TRENDS
GET YOUR SITE STATS CALL UTS AT 888-885-5552
Changes In Technology Can Present Opportunity For Small And Midsize Businesses
(NAPSI)mdashThanks to new technology itrsquos
an exciting time for small and midsize busi-
nesses Thatrsquos because many are finding
that increased access to new technologymdash
such as cloud and mobile solutionsmdashcan
provide access to services that were never
within their reach before helping them
grow and be more productive
They are also finding that using old or out-
dated technology can hinder a companyrsquos
ability to do business in a number of
waysmdashfrom security risks and compliance
issues to not being able to implement even
modest changes or updates in software all
of which can significantly hamper a compa-
nyrsquos ability to be successful and competi-
tive
A Shift In Technology
The beginning of one era in technology
often means the end or phasing out of an-
other For example to accommodate the
shift toward modern technology used by a
growing number of small and midsize busi-
nesses Microsoft will end support for Win-
dows Server 2003 on July 14 2015
This means that security patches and up-
dates will no longer
be available after
this period resulting
in a less stable and
less secure techno-
logical infrastructure
if no action is taken
However the good news is that a variety of
easy-to-integrate options are available for
those ready to upgrade including Microsoft
Azure the companyrsquos cloud platform
Cloud solutions such as Azure are designed
to provide small and midsize businesses
with the ability to scale up or down to take
advantage of opportunities or cut costs all
based on their needs
Numerous Benefits
Many small and midsize businesses report
that moving to a cloud platform like Azure
provides a range of benefitsmdashincluding
increased backup capacity enhanced disas-
ter recovery capabilities consistent compli-
ance with regulatory demands and access to
the most modern applications These bene-
fits can help small and midsize businesses
move faster
reduce costs
and ulti-
mately be
more produc-
tive
bull Backup Todayrsquos businesses generate
more data than ever before The cloud of-
fers reliable and economical backup for
data for businesses of any size and it even
automatically replicates data to help guard
against unexpected hardware failures
bull Disaster recovery Backup is a great so-
lution to protect your business from data
deletion and corruptionmdashbut it isnrsquot the
only important factor when it comes to data
Disaster recovery with Azure means your
companyrsquos data and applications will be
replicated in the cloud and accessible at any
time should anything happen to your physi-
cal location
bull Compliance With data security comes
legal and regulatory requirements With
cloud platforms like Azure your security
software will be continually updated mak-
ing it easy for your business to ensure it
remains compliant with unique industry
requirements
bull Modern applications The cloud pro-
vides the infrastructure platform and cus-
tom-made solutions in one place rather
than having to cobble solutions together
piece by piece This helps make it possible
for small or mid-size companies to spend
less time troubleshooting IT issues and
more time on activities that will drive the
business forward
Now is the time to plan your transitionmdash
and Microsoft is here to help For more
information please visit
wwwmicrosoftcomen-usserver-cloud
productswindows-server-2003 To find a
Microsoft partner in your area to assist in
your cloud transition visit
wwwpinpointmicrosoftcom
By embracing more modern up-to-date
technologies small and midsize business-
es are able to innovate in a way that al-
lows them to outpace the competition
WBC OHIO Announcement DreamBuilder
The Womens Business Center is now offering an online interactive Business Plan
DreamBuilder is a unique multi-leveled business skills training program created to help women build their dream of starting or growing their own business The 12 courses teach the basics of starting and growing a business including topics such
Rewards and Challenges of Being an Entrepreneur
Developing Your Business Idea
Who is Your Customer
Who is Your Competitor
Marketing Strategy
The significance of Branding
Pricing and so much more Upon completion you will have an edita-ble business plan Through our online tool you will become a part of the WBC DreamBuilder community You can communicate with other participants through discussion boards and messaging options In addition you will find various sample business forms and useful templates for your business Register at httpwwwdreambuilderorgwbcohio Contact us for further information (614) 732-0981
Empowering women entrepreneurs with the resources and tools to create strong sustainable business
20 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
REAL ESTATE TRENDS
HOME amp STYLE TRENDS
Five Quick Ways To Upgrade Your Home For Resale
(NAPSI)mdashWhether yoursquore considering
cashing in on your equity downsizing trad-
ing up moving for a change of scenery or
relocating for better prospects a few smart
investments and improvements can help
your home stand out from the competition
so you get top dol-
lar Even if yoursquore
not planning on
moving anytime
soon these strate-
gies can maximize
your homersquos value
and increase its
marketability
bull Sprucing up the
exterior If you
think yoursquoll have a
few years before
you move work on
your landscaping
now to give plants
time to mature
Look for easy-care
perennials such as hostas which multiply
on their own If you have less time you can
still achieve a quick makeover by power
washing paths and siding painting or up-
grading your front door and keeping the
lawn watered and weeded
bull Removing eyesores inside Some minor
adjustments can help buyers recognize
whatrsquos great about your home Swap out-
dated fixtures remove wallpaper and give
everything a deep clean Replacements
donrsquot have to be top of the line they just
need to eliminate hang-ups for potential
buyers
bull Improving the kitchenmdashto a point You
probably wonrsquot recoup the cost of a full
kitchen renovation but smaller projects such
as upgrading appliances and painting or
refinishing cabinets can modernize the
space
bull Refreshing rooms with neutral paint This is a time-honored tip for a reason
While seeing your favorite bold hues on the
walls makes you happy potential buyers
may not agree A fresh coat of neutral paint
can help them envision their own belong-
ings in the space
bull Focusing on energy efficiency The right
energy-smart upgrades can assure buyers
theyrsquore seeing an efficient home where util-
ity bills can be minimized Adding insula-
tion to the attic and walls can make a dra-
matic improvement in many homes Con-
sider the windows as well Adding a heat-
rejecting window film such as 3M Sun
Control Window Film can reduce cooling
costs and typically does not change the win-
dowsrsquo appearance Since the window film
can reject up to 99 percent of UV rays it
can protect the investment you made in
your hardwood floors rugs window treat-
ments furniture and artwork
Learn More
For further facts visit www3Mcom
homeimprovement
(NAPSI)mdashThere could be good news for
many households The garage can be so
much more than a storage room where you
hide your kidrsquos soccer cleats lawn mower
and old yearbooks With these five tips you
can make it as organized functional and
aesthetically pleasing as any room in your
house
1 For many the garage is the pri-
mary entry and exit point to the
home but it can also serve as a
terrific storage space for emergen-
cy supplies Check to make sure
your home emergency kit is up to
codemdashreplace batteries in flash-
lights and replenish your canned
food and medical supplies You
may not need them every day of
the year but itrsquos better to be safe
than sorry Also ensure that you
have backup power sources availa-
ble in the event of an outagemdasha
home generator and backup battery for your
garage door opener are proven solutions
that will help maintain accessibility and
functionality for your family no matter the
circumstance
2 While reorganizing take some time to
check your garage door Test the alignment
by disconnecting the door from the opener
once itrsquos disconnected you should be able
to lift the door easily with one hand If the
door is stuck or difficult to lift you should
call an authorized dealer for an inspection
Also be mindfulmdashif your garage door
opener was installed prior to 1993 itrsquos
probably time to have it replaced as it may
not be equipped with the latest safety fea-
tures such as photo eyes
3 When cleaning the garage homeowners
tend to think of horizontal spacemdashclearing
out boxes on the floor moving gardening
equipment and power tools over to the
sidemdashbut freeing up vertical space can be
just as important Instead of piling contain-
ers on the floor think about installing wall
shelves to maximize space If you want to
clear up additional overhead for a larger
car a hanger for bikes or other large pieces
of sporting equipment consider replacing
your overhead garage door opener
4 Yoursquove organized and upgraded your
garage but yoursquore not done yetmdashyou need
to be sure your garage is a safe place for
friends family and pets Store flammable
propane tanks outdoors and invest in a 5- or
10-pound fire extinguisher in case of emer-
gencies Lock up any other dangerous
chemicals
5 A good cleaning ultimately helps in-
crease convenience and peace of mind and
that premise can extend beyond organiza-
tional tips
Creating a clean functional space will pro-
vide the peace of mind you want and de-
serve You can turn your home into an or-
ganized retreat and your garage into a func-
tional space-saving area you can enjoy year
after year
Spring Cleaning 101 Find Extra Funds and Freedom By Decluttering Your Garage
How a few quick touch-ups can create added value to your
home
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 21
TRENDY PALETTE
(NAPSI)mdashSo many people are grilling out-
doors year-roundmdasheven when temperatures
dip below freezingmdashthat Weber Grills the
company that launched the grilling revolu-
tion more than 60 years ago has released its
top tips for hearty grillers who simply
wonrsquot give up the distinctive flavors that
only an outdoor grill can deliver
ldquoMore than half of grill owners grill year-
roundmdashand 35 percent grill when the
temperature drops below freezingrdquo
said Kim Lefko Executive Vice Pres-
ident AMERICAS Weber-Stephen
Products LLC ldquoOur annual Weber
GrillWatch Survey reveals the top
reason people brave the cold is be-
cause they feel everything tastes better
grilled They also tell us itrsquos because
they see grilling as an adventure itrsquos
lsquome timersquo and itrsquos lsquofootball seasonrsquordquo
Whether grilling for one or two or to
add some flair to your next party be sure to
bundle up on your way to the grill and arm
yourself with these essential tips from We-
ber
bull Plan on adding five to 10 minutes to the
normal time it takes to preheat your grill in
the warmer months
bull Even when itrsquos cold outside never grill in
an enclosed space that can trap deadly car-
bon monoxide such as inside a garage or
under an overhang
bull If yoursquore lookinrsquo you ainrsquot cookinrsquo Resist
the urge to lift the lid Repeatedly opening
the grill will let precious heat escape ulti-
mately increasing your grilling time
bull Use a thermometer to measure the internal
temperature of foods for delicious results
every time
bull Have backup fuelmdashcharcoal and pro-
panemdashon hand in the winter as the grill will
typically require more fuel than during the
warmer months
bull Grill what you know Cold weather is the
time to stick with the tried-and-true recipes
you know by heart to maximize efficiency
at the grill
bull Position gas grills so the wind is perpen-
dicular to the gas flow and not blowing the
flame down the burner tubes
bull Keep your grill covered to protect it from
the elements
bull Snow gloves are not barbecue gloves
Make sure you have on heat-resistant
gloves when operating your grill
For additional cold weather grilling tips
visit wwwwebercomweber-nationblog
how-to-grill-in-the-winter
Essential Tips For Year-Round Grilling
888-885-5552 inforbantrendsetterscom
URBAN TRENDSETTERS INTRODUCES
NEW APPS FOR RESTAURANTS amp MORE
22 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
HEALTH AND WELLNESS
by Bruce Johnson
heart attack survivor and news reporter-
anchor
(NAPSM)mdashldquoForty-two-year-old black
male probable heart attackrdquo To this day
the paramedicsrsquo words as they rushed me to
a Washington DC hospital ring in my
ears
It began as a normal Thursday cover-
ing news as a street reporter in the
toughest part of our nationrsquos capital
When the severe pain in my chest
began I tore open the top buttons of
my dress shirt and loosened my tie to
no avail After a few failed attempts
to shake off the pain I was rushed by
ambulance to the local hospital
As I was rolled into the emergency
room my shirt was cut off an IV
needle was stuck in my arm and
monitoring leads were stuck to my
chest I was given medication to dis-
solve any blood clots and restart
blood flow to my heart An electrocardio-
gram showed that I had had a type of heart
attack called ldquothe widow makerrdquo An artery
was abruptly and completely blocked Fifty
percent of patients who have this type of
heart attack die before they get to the hospi-
tal
My cardiologist was concerned I was
young to be having a heart attack and was
outwardly in good health
Two years before my heart attack with a lot
of help I had quit smoking and eliminated
all alcoholic drinks However my job as a
reporter for a top news station was inherent-
ly stressful I often grabbed fast food as I
tried to balance professional responsibilities
with family time It had all caught up with
me
Later that night my chest pain came back
and I was flown to another hospital where
an emergency angioplasty was performed to
widen the obstructed artery
I was in intensive care for several days be-
fore starting inpatient cardiac rehab Within
2 weeks I was walking and ready to go
home I continued my supervised cardiac
rehab as an outpatient for another 6 weeks
Determined to learn why I had my heart
attack and what I could do to prevent anoth-
er one I relied on what I did best research
and investigation I asked my family about
our history of cardiovascular disease I read
articles and listened intently when the nurs-
es and doctors explained about my blood
pressure pulse weight and medications I
worked with a nutritionist who told me that
if I ate mostly fresh fruits and vegetables
broiled fish and chicken and lower-fat
foods I could occasionally enjoy spare ribs
at family get-togethers
I had always been athletic before my heart
attack but I knew I needed an activity that
Hey Man Itrsquos Time We Have A Heart-to-Heart
Continued on Page 23
Bruce at work amp play
after surviving heart
attack
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 23
DIET FREE LIFE PROUD SPONSORS OF THE NEW UTS
FITS amp TRENDY MAGAZINE gave me control of my heart speed I start-
ed by running on a treadmill and then
moved my runs outside I listened to my
body but wasnrsquot afraid to push myself
I saw my doctors regularly to make sure
my heart was functioning at its best My
health care team was stunned by my recov-
ery often calling me a miracle which felt
great But not as good as knowing I was
living healthy tracking and controlling my
blood pressure and taking care of myself
Despite my progress I needed to prove to
myself that I was healthy Since running
had be come my passion I entered the
Marine Corps Marathon With clearance
from my doctor on October 22 2000mdash
eight years after my heart attackmdashI ran
262 miles When I crossed the finish line
I knew my heart attack hadnrsquot defeated or
defined me
I know I was spared My story could have
turned out differently and I am grateful for
this gift of life But do you know what
This could be you Heart disease remains
the leading cause of death in America
If you learn anything from my story I
hope itrsquos that YOU have to take care of
yourself and your heart No one else can
do it for you During American Heart
Month and all through the year make
your heart a priority Know your blood
pressure and keep it in control Donrsquot
smoke Eat less fatty salty and greasy
food and more fruits and vegetables Make
an appointment with your doctor Free
resources and information are available
from Million Hearts at
http1usagov1AU65x6 Take it from
me taking action today could save your
life tomorrow
HeartmdashContinued From Page 22
24 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
BEAUTY AND FASHION TRENDS
Inspiring Beauty 50 Years of Ebony Fashion Fair
The first-ever exhibition on the Ebony
Fashion Fair Inspiring Beauty explores the
50-year history of the charity fashion spec-
tacle that redefined the concepts of beauty
style and empowerment for African Ameri-
cans by examining the history of the show
and its director and producer Eunice W
Johnson
Inspiring Beauty showcases nearly 100 ob-
jects including ensembles and accessories
displayed on fully stylized mannequins to
recreate the runway experience as well as
archival photographs video and Johnsonrsquos
personal effects to tell the full story of these
unparalleled events At the center of this
dynamic show are the stunning gowns
feathered coats and statement designs seen
in the 40 garments selected from a collec-
tion of thousands Johnson amassed in five
decades
Works by designers including Stephen
Burrows Christian Dior Christian La-
croix Bob Mackie Missoni Jean Patou and Sarli illustrate themes of vision inno-
vation and power as exemplified by John-
sonrsquos entrepreneurial spirit flair for fash-
ion and philanthropic goals as co-founder
of Johnson Publishing Company publisher
of Ebony and Jet magazines
Exhibition highlights include garments
from fashion greats such as Valentino
Pierre Cardin and Alexander McQueen
for Givenchy before they reached world-
renowned status An Yves Saint Laurent
lsquoPicassorsquo cocktail dress Nina Ricci even-
ing ensemble of a shirred jumpsuit and ruf-
fle coat Karl Lagerfeld for Chloeacute beaded
gown Vivienne Westwood animal print
evening gown and Emanuel Ungaro two
piece bridal gown are examples of the spec-
tacular trends of fashion and attitude of
style
Developed by the Chicago History Museum
in cooperation with Johnson Publishing
Company Inspiring Beauty offers an un-
precedented multisensory experience to
visitors who have never attended an Ebony
Fashion Fair as well as reconnects those
who experienced it first-hand
TOUR SCHEDULE Museum of Design Atlanta GA
October 18 2014 ndash January 4 2015
Milwaukee Art Museum WI
February 5 2015 ndash May 3 2015
Minnesota History Center St Paul MN
May 22 2015 ndash August 16 2015
Charles H Wright Museum of African
American HIstory Detroit MI
September 18 2015 ndash January 3 2016
Memorial Art Gallery of the University
of Rochester NY
January 30 2016 ndash April 24 2016
Bellevue Arts Museum WA
May 20 2016 ndash August 12 2016
The George Washington University Mu-
seum and The Textile Museum Wash-
ington DC February 10 2017 ndash June 4 2017
Eunice Johnson at work 1970 Photo
courtesy of Johnson Publishing Compa-
Eunice Johnson with designer Yves
Saint Laurent 1972 Photo courtesy of
Johnson Publishing Company LLC
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 25
ldquoMaking pretty faces is my specialty
Sara King
Professional Makeup Artist
614-900-1033 wwwstyleseatcomsarakingbeauty
Special
Events
Free-Lance
Make-Up Parties
BEAUTY amp FASHION TRENDS
Available at DrsquoAndrearsquos Hair Studio
DrsquoAndrea Brown Master Designer
2151 E Dublin Granville Road Suite F
Columbus OH 43229 P 614-636-2298
5 STAR HAIR MAYVEENCOM
Natural Straight
Deep Wave
Curly Wave
Loose Wave
FREE BUSINESS OPPORTUNITY
CALL TODAY
If yoursquore like me yoursquove got a random col-
lection of carrier and essential oils some-
where in your beauty arsenal If yoursquore like
me said random collection of essential and
carrier oils is mostly just sitting there col-
lecting dust and taking up space on your
shelves Many of us aspire to be gung-ho
DIY mixtresses in our down time but life
doesnrsquot always have that in store for us In
fact sometimes we buy products we donrsquot
need and make aspirational plans that wersquore
going to learn how to use them That
doesnrsquot always happen Irsquom here to help
you sift through the clutter
First things first ndash let me introduce you to a
recipe book you should check out ndash Natural
Beauty Alchemy Make Your Own Organic
Cleansers Creams Shampoos Serums
Balms and More Itrsquos written by fabulously
named licensed pharmacist and expert
healthcare professional Fifi M Maacaron
and features more than 100 easy to follow
recipes for skin and body IMO itrsquos pret-
ty light on hair recipes but it offers helpful
and simple recipes for bellas who want to
make their own toner or serum or even per-
fumes from essential oils With permission
from the publisher I got access to a few
exclusive recipes ndash you gotta get the book
for the rest I specifically requested the
breakdown for the ldquo3-in-1 Lazy Blendrdquo ndash
you KNOW I love a good multi-use prod-
uct A DIY multi-use product SOLD
Herersquos the breakdown courtesy of The
Countryman Press
3-in-1 Lazy Blend ndash Makeup Remov-
er Toner amp Night Oil
What could be better than a makeup remov-
er that is also a toner and an anti-aging
night oil all in one bottle This formula
softens the skin and nourishes it While the
composition of jojoba oil is very close to
that of the skinrsquos own lipids and it doesnrsquot
clog pores wheat germ oil is rich in vita-
mins and minerals that prevent aging
Chamomile tea and rose water are extreme-
ly skin friendly and help alongside glycer-
in balance moisture levels Keep this oil-
water mix handy especially when you have
little time and energy left at the end of the
day
INGREDIENTS 2 ounces (60 ml) rose water
1 tablespoon almond oil
1 tablespoon jojoba oil
1 tablespoon wheat germ
1 ounce (30 ml) chamomile tea (at room
temperature)
1 teaspoon glycerin
5 drops vitamin E oil
Note You can substitute witch hazel for
rose water in case of oily skin
INSTRUCTIONS 1 Mix the above ingredients adding one at
a time Shake well and then transfer to a
spray bottle
2 Shake vigorously to disperse oil droplets
before spraying onto a cotton disc or ball
Wipe the face and neck repeating if neces-
sary to remove makeup completely
3 You do not need to rinse or follow with a
toner or night oil because this formula does
it all
4 Store the bottle in a cool place away from
sunlight and heat
Try This DIY Beauty Recipe ndash the 3-in-1 Makeup Remover Toner amp Night Oil
By Patrice Grell Yursik
Founder Afrobellacom
26 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
ARTS AND ENTERTAINMENT
NEW YORK NY and UNIVERSAL CITY Calif ndash The biggest names in en-tertainment will bring the music of the iHeartRadio app to life on Sunday March 29 for the second edition of the iHeartRadio Music Awards hosted by Oscar and Grammy award winning actor and musician Jamie Foxx The event will air live on NBC from 8-11 pm ETPT from the historic Shrine Auditorium in Los Angeles and will be broadcast sim-ultaneously on iHeartMedia stations na-tionwide and across the iHeartRadio
digital music platform
The three hour telecast will truly reflect Americarsquos favorite music and will show-case the yearrsquos most popular artists and songs determined by the iHeartRadio Chart and fan voting through iHeartRa-dio stations nationwide The evening will include performances by Rihanna Iggy Azalea Sam Smith Madonna Ja-son Aldean Jamie Foxx Meghan Trai-nor Jason Derulo Jennifer Hudson Kelly Clarkson Snoop Dogg Nate Ruess Alesso and Florida Georgia Line
along with appearances from Taylor Swift and more This yearrsquos iHeartRa-dio Music Awards will also feature un-
expected collaborations from some of
the top names in music
ldquoThis is the night we celebrate the big-gest songs and artists we played for fans on our iHeartRadio stations across America and on the iHeartRadio app over the past year along with a look at whats coming in 2015rdquo said John Sykes President of Entertainment En-terprises for iHeartMedia Inc ldquoAnd who better to host than both a Grammy win-ning musician and Oscar winning per-former Jamie Foxx This is going to be an amazing star packed Sunday night of
music on NBC
ldquoIrsquom so excited that Jamie Foxx is taking the reins at this yearrsquos iHeart awards He is the perfect choice to lead this extraordinary night of music and celebrity artists said Paul Telegdy President Alternative and Late Night
Programming NBC Entertainment
2014 was such an incredible year for so many artists across different genres so
its great to see them get the recognition they deserve said Tom Poleman Pres-ident of National Programming Platforms for iHeartMedia Whether theyre new to the scene or industry veterans each artists journey is exciting to follow from their first radio spin to their first
iHeartRadio Music Award nomination
The iHeartRadio Music Awards is the night in music where the indus-tryrsquos top artists get to shine in a relaxed and fun atmosphere and celebrate their own achievements as well as those of their peersrdquo said Ian Stewart President of Done +
Dusted Inc
Category finalists for the iHeartRa-dio Music Awards were announced on February 4 with 2014 iHeartRa-dio Innovator Award winner Pharrell Williams making a special appear-ance on NBCrsquos TODAY show to
reveal this yearrsquos Artist of the Year nomi-nees Social voting through iHeartRadio stations nationwide for the Best Lyrics Best Fan Army and Renegade catego-ries will run through Friday March 20 Category finalists (by alphabetical order) are
JAMIE FOXX TO HOST IHEARTRADIO MUSIC AWARDS LIVE ON NBC Sunday March 29 (8-11 PM ETPT)
Rihanna Iggy Azalea Sam Smith Taylor Swift Madonna Jason Aldean Jamie Foxx Meghan Trainor Jason Derulo Jennifer Hud-son Kelly Clarkson Snoop Dogg Nate Ruess Alesso and Florida Georgia Line
Continued on Page 27
Jamie Foxx
Rihanna
Snoop Dogg
Jennifer Hudson
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 27
EVENTS
The Urban Trendsetters List of 2015 Media Sponsorship is GROWING NATIONALLY amp FAST
Events Include but NOT limited to
Whorsquos Who Publishing Book Unveiling Receptions for Atlanta GA other city announcements soon
The African American Male Wellness Walk Atlanta Detroit Washington DC Niagara Falls
2015 Champions of Diversity and Career town Network Career Fair-Columbus OH and Atlanta GA
The African American Film Festival-New York City
FOR MORE INFORMATION ON ADVERTISING SPONSORSHIP OR VENDOR OPPORTUNITIES LOG ONTO WWWURBANTRENDSETTERSCOM EVENTS
CALL Mykayla Bryant or Sharon S Gordon at 888-885-5552
EMAIL mykaylaurbantrendsetterescom or Sharonurbantrendsetterscom
Artist of the Year
Ariana Grande
Iggy Azalea
Luke Bryan
Sam Smith
Taylor Swift Song of the Year
All About That Bass - Meghan Trainor
All of Me - John Legend
Happy - Pharrell Williams
Shake It Off - Taylor Swift
Stay With Me - Sam Smith Best Collaboration
Bang Bang - Jessie J + Ariana Grande + Nicki Minaj
Dark Horse - Katy Perry featuring Juicy J
Fancy - Iggy Azalea featuring Charli XCX
Problem - Ariana Grande featuring Iggy Azalea
Talk Dirty - Jason Derulo featuring 2 Chainz
Best New Artist
Bastille
Cole Swindell
Iggy Azalea
Meghan Trainor
Sam Smith Country Song of the Year
Bartender - Lady Antebellum
Burnin It Down - Jason Aldean
Dirt - Florida Georgia Line
Give Me Back My Hometown - Eric Church
Play It Again - Luke Bryan Hip HopRampB Song of the Year
Dont Tell Em - Jeremih featuring YG
Drunk in Love - Beyonceacute featuring Jay Z
Flawless - Beyonceacute
Loyal - Chris Brown featuring Lil Wayne and Tyga
New Flame - Chris Brown featur-ing Usher and Rick Ross
Dance Song of the Year
Animals - Martin Garrix
Blame - Calvin Harris featuring John Newman
La La La - Naughty Boy featuring Sam Smith
Summer - Calvin Harris
Waves - Mr Probz
Alternative Rock Song of the Year
Come With Me Now - KONGOS
Do I Wanna Know - Arctic Mon-keys
Fever - The Black Keys
Something From Nothing - Foo Fighters
Take Me to Church - Hozier Best Lyrics
All of Me - John Legend
Blank Space - Taylor Swift
Counting Stars - OneRepublic
Habits (Stay High) - Tove Lo
Stay With Me - Sam Smith
Thinking Out Loud - Ed Sheeran
Best Fan Army
5SOSFAM - 5 Seconds of Summer
Arianators - Ariana Grande
Bey Hive - Beyonceacute
Team Breezy - Chris Brown
Sheerios - Ed Sheeran
Church Choir - Eric Church
Directioners - One Direction
Selenators - Selena Gomez
Mendes Army - Shawn Mendes
Swifties - Taylor Swift Renegade Award presented by the All New 2015 Jeep Renegade
Brantley Gilbert
Charli XCX
Hozier
Iggy Azalea
Meghan Trainor
This year the iHeartRadio Music Awards is partnering with the Jeep brand to pre-sent the first-ever ldquoRenegade Awardrdquo The ldquoRenegade Awardrdquo celebrates emerging standout artists who have bro-ken boundaries while staying true to themselves These artists defy conven-tion to create new musical lanes that are distinctly their own They are authentic and passionate with the talent to stretch the limits and do something extraordi-
nary
The iHeartRadio Music Awards will be executive produced by John Sykes Tom Poleman and Liz Kelly of iHeartMedia along with Ian Stewart and Hamish Hamilton of Done and Dusted Inc who will also produce the show for NBC Stu-
dios Hamilton will also direct
Proud partners of this yearrsquos events in-clude the All New 2015 Jeep Renegade
and Taco Bellreg
For breaking news and exclusive iHeartRadio Music Awards content visit iHeartRadiocomawards or follow the social buzz on Twitter Facebook Insta-
gram and Google +
IHeart - Continued From Page 25
ARTS AND ENTERTAINMENT
28 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
TRAVEL TRENDS
FOR VENDOR AND SPONSORSHIP INFORMATION CONTACT SHARON S GORDON 888-885-5552
(NAPSI)mdashFor those looking to take an
upscale road trip but who want to get the
most for their money there are several tips
and tricks to keep in mind when planning a
getaway
Time Your Trip-If your dates are flexible
try traveling to your selected destination
during its off-season Hotels often drop
their rates to attract business when crowds
thin out and you can score a great deal
while avoiding a tourist rush Try a moun-
tain destination before ski season is in full
swing or a famous site such as the Grand
Canyon on a weekday during the school
year
Take Advantage of Luxury Partnerships-
Luxury brands often partner to provide their
customers with added value To take your
road trip up a notch from the moment you
pull out of your driveway a special edition
Crafted Line of vehicles from Lexus comes
equipped with a beautiful two-piece set of
tailor-made Tumi luggage The Lexus
Crafted Line features an Ultra White exteri-
or with Obsidian door handles side mirrors
and grille Eye-catching seats contrast
stitching headrests and door panels are
either two-tone BlackScarlet or Black
Cabernet Models include IS 250 F SPORT
LS 460 F SPORT and GS 350 F SPORT in
RWD and AWD RX 350 AWD F SPORT
and ES 350
The limited edition Tumi duffel bag set was
specifically designed to match the vehicles
for grille-to-trunk coordination Lexus own-
ers can find additional pieces of this origi-
nal luggage set and other exclusive offers at
LexusDriverscom A Meguiarrsquos New Car
Care Kit is also included as another extra
bonus for Crafted Line owners
Search for Package Deals-Regardless of
when you travel try to look for a hotel of-
fering a package deal to capitalize on your
travel investment Many upscale hotels of-
fer credit toward their on-site restaurants
bars or spas when you book in advance
online Hotels in areas such as Napa Valley
or other wine country destinations may
partner with nearby wineries to offer its
guests exclusive deals on tastings and tours
For example The Allison Inn amp Spa in Or-
egonrsquos Willamette Valley offers Lexus
owners the chance to sample three distinc-
tive local wines and receive a complimen-
tary bottle of their favorite The resort also
has an on-site fleet of Lexus vehicles avail-
able for guests to drive eliminating the
need for a rental car
Take the Scenic Route-The great thing
about road trips is that you can skip the
crowded expensive attractions and enjoy
the view from the comfort of your car seat
And all passengers will be happy to spend
more time taking in free scenic sites along
the way Take advantage of natural wonders
and roadside attractionsmdashsuch as New
Yorkrsquos scenic Finger Lakes region or
kitschy Route 66 sitesmdashwhenever possible
With these tips and tricks and a little ad-
vance planning yoursquoll save time and money
while elevating your road trip Find out
more at wwwLexuscomcraftedline
Elevate Your Next Road Trip By Seeking Out Added Value
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 29
AUTO TRENDS
When The Check Engine Light Is On Donrsquot Ignore It
Donrsquot take this lightly One of the most
vital signals of an improperly functioning
vehicle is the check engine light and when
illuminated it alerts the driver to a variety
of existing potential problems Neverthe-
less vehicle checkups
during car care events
throughout the country
reveal that the check en-
gine light is on in nearly
one out of 10 vehicles
Some common malfunc-
tions that can cause the
check engine light to illu-
minate include a faulty
oxygen sensor mass air-
flow sensor or spark
plugs and wires If the light flashes the
condition is more critical and must be
checked immediately to prevent severe
damage which may include catalytic con-
verter damage
ldquoWhen the check engine light comes on it
means that a vehicle system such as the
ignition fuel injection or emission control
is not operating properly even if the vehicle
appears to be running normallyrdquo explained
Rich White executive director Car Care
Council the source for the ldquoBe Car Care
Awarerdquo campaign promoting regular vehi-
cle care maintenance and repair
ldquoA glowing check engine light doesnrsquot
mean you have to immediately pull the car
to the side of the road but it does mean you
should get the car checked out as soon as
possible Ignoring the warning light could
result in costly repairs At the very least the
light could alert you to an engine problem
that is negatively impacting fuel economyrdquo
he added
When scheduling service make sure the
automotive shop that examines your vehicle
has professional technicians who are trained
and certified in OBDII diagnosis and repair
The technician will connect your vehiclersquos
computer system to a diagnostic scan tool
which will indicate why the light was acti-
vated
At the same time the technician can ana-
lyze idle speed throttle response engine
temperature fuel system pressure manifold
vacuum exhaust emission levels and many
other key indicators Once the problem is
fixed the carrsquos computer is reset to initiate
its release process The technician should
then be able to tell you what needs to be
done and discuss potential warranty cover-
age and further testing if necessary
For a free ldquoCar Care Guiderdquo or for further
information visit wwwcarcareorg
Donrsquot be in the dark
about your enginersquos
problem when the check
30 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
Christa Payne Area Manager 614-778-1958
christapayneaolcom Undercoverwearcomchristapayne
Call me to book your Special Girls Night Party
Business Opportunity
Changing Womenrsquos Lives
REGISTER YOUR BUSINESS IN OUR ONLINE BUSINESS DIRECTORY FREE AT WWWURBANTRENDSETTERSCOM UTS BIZ LIST
ARE YOU A TRENDSETTERS
Urban Trendsetters wants to spotlight you and your busi-
ness
Send your us your photo and brief introduction to Sha-
ronurbantrendsetterscom Subject Business Spotlight
SELL YOUR STUFF
UTS Classifieds
All print classified ad will get
FREE placement online
One Week $25 Two Weeks $40 One Month $75 Includes 1 photo up to 500 characters
Call Urban Trendsetters
Today
Your ad could be here for as low as
a $150 investment
Call Urban Trendsetters Today
888-885-5552
Urban Trendsetters Business Directory
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 31
FINANCIAL ADVISOR
Registered Investment Advisory Firm is
currently expanding throughout
Ohio We are in search of Independ-
ent Investment Advisor Representatives
Must be self-motivated professional and
willing to take direction If you have a
financial or insurance back round we
encourage your response We work with
Globally Recognized Money Manag-
ers Strong Ethics and complete transpar-
ency with clients relationships is essen-
tial Please contact Hardiman Invest-
ment Management Inc 614-209-
9748 or submit a resume via e-mail to
FREELANCE WRITERS
Do you love to write Urban
Trendsetters is growing and we
are looking for writers
If you are good writer love con-
necting with people and enjoy relay-
ing empowering information UTS is
the place for you Contact Sharon S
Gordon at 888-885-5552 for more
information or send email to in-
fourbantrendsetterscom
CLASSIFIEDS UTS Online Classifieds The Urban Trendsetters allow our customers the opportunity to submit their classified ads and pay online You may add photos videos and links to your classified ads You may also choose to upload current display ad As with our coupons our classified ads are available in print online via e-blast in our weekly top classified blast as well as front page top classified listing feature on our website
MEDIA SALES
Earn Extra Income for the Holidays
Urban Trendsetters wants to increase your
sales staff We offer a variety of media ser-
vices and we serve many different industries
If you are a professional individual seeking
unlimited income potential give us a call to-
day at 888-885-5552 or email
salesurbantrendsetterscom NO EXPERIENCE NECESSARY
Have you tried that crazy wrap thing
We NEED Distributors NOW The It Works Ultimate Body applicator is a first to market product like NOTHING you have ever seen before The Ultimate Body
Applicator is a all natural non woven cloth that is site specific ANYWHERE you place is its going to TONE TIGHTEN and FIRM in
as little as 45 minutes Reduces the appearance of cellulite and varicose veins No its not water weight loss No it wont come back over
night and YES IT WORKS Donrsquot believe Try if for YOURSELF Call Mykayla Bryant Diamond Director at 937-532-8295
UTS FREE CARD
Ever wondered how your business could
profit from a Pre-Paid Card and the PPC
industry Contact UTS Free today at
614-526-8871 or email
utsfreecardgmailcom
Urban Trendsetters and Career Town Network Host STEM
Virtual Career Fairs
The purpose of this conference is to follow the governments lead in its STEM or Educate to Innovate model Our 4 goals are
1 Bring more awareness and emphasize the importance of in our educa-
tion system and encourage students to pursue degrees and careers in
STEM
2 Create more teachers and educators in the STEM areas
3 Create more diversity and careers in STEM for women and minorities
4 Create and develop relationships between corporations colleges uni-
versities and educators that will provide more positions of internships for
For Registration Vendor and Sponsorship Opportunities and Information
Call 888-885-5552 Email
Sharonurbantrendsetterscom wwwurbantrendsetterscom
Register for Your FREE Career Town Account
March- Celebrating Women of Diversity
AprilmdashHealthcare May-Internship amp Summer Opportunities HBCU
This series of career fairs will allow recruiters and job seekers to interact
one on one from the comfort of office and home Each week is dedicated
Logistics amp Warehouse Professional Healthcare and STEM
Classified Ads
$25 amp up
Your Ad
Could Be
HERE
32 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
Urban Trendsetters is YOUR NEW Online Marketing Department
SECURE YOUR ACCOUNTS TODAY Urban Trendsetters Brand Establisher amp Booster
Call 888-885-5552 for a FREE Consultation
The next most important things to secure for your brand after acquiring your domain name are the account names and profiles
on social media blogs and local directories
We all know that it is optimal to have a domain name that exactly matches your brand name or business name The same is true for
your account names as well as the URLs of your profiles on social media blogs and directories Your accounts on Web
properties are part of your brand presence and so securing your accounts
Establishing your accounts with optimal branding is of great
importance
ALL FOR $799
18 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
BUSINESS TRENDS
Leading the Way ndash Women Leaders Matter
When it comes to successfully running a
business and managing employees women
clearly lead the way ndash Women Leaders
Matter A recent survey conducted by the
Pew Research Center found that most
Americans see women as stronger than or
equal to men when it comes to key leader-
ship traits From being honest and treating
employees fairly to mentoring staff women
executives and managers come out ahead
Thatrsquos great news because recognition of
the many attributes women bring to leader-
ship roles further reinforce the positive im-
pact women have in todayrsquos business world
Add to this the fact that according to new
research from Expert Market the number of
women-owned businesses has nearly dou-
bled in the last 20 years itrsquos easy to see
how women leaders are leading the way
Here are more reasons why women leaders
matter
Shake It Up
Letrsquos face it women leaders shake things
up Men have inhabited corner offices and
board rooms ndash not to mention seats in Con-
gress ndash far too long Having more women in
leadership roles in business as well as a
stronger presence in local and national poli-
tics helps maintain the balance and keeps
the playing fields even
Create Awareness
As women executives take on more and
more significant roles in business it helps
create an awareness of the value profession-
al women bring to a company Whenever
we read about the successes of a top CEO
such as Yahoo Incrsquos Marissa Meyer or
cheer on a woman who has left another
crack in the proverbial glass ceiling we feel
empowered and impassioned to continually
strive for our own professional goals
Encourage Workplace Diversity
As part of a diverse group women business
owners managers and executives are aware
of the many roadblocks they may encounter
on the way to success For those reasons
women leaders are in the perfect position to
pave the way for others by fostering diver-
sity in their companies And although a
recent study found that women bosses are
often penalized for hiring and promoting
other women and minorities we must con-
tinue to move forward ldquoContinue to recruit
diverse talent to meet diversity quotas and
build an environment of color creativity
and culturerdquo says Star Jones President
ldquoMake workplace diversity and inclusion a
corporate priorityrdquo
Inspire the Next Generation
Perhaps the most important reason why
women leaders matter more than ever is the
excitement they ignite in the next genera-
tion of young women Having role models
You do this of course through network-
ing If you want to network with important
people you have to know where they are
and get yourself therehellip
Here are a few ways to do that
Power network within traditional chan-
nels Go to your companyrsquos events
when you get priceless face time with
higher-ups In addition build your net-
work upon the classic infrastructures of
family friends your college alumni
group and professional associations
Join a networking group Find one
whose members span every industry
that will give you a broad understand-
ing of other businesses and exposure to
new clients
Connect with everyone That means
networking up down and sideways
Donrsquot think that to make the CEO chair
by age forty-five you should only in-
teract with managers VPs and trus-
tees Get to know the folks in the mail-
room and the coffee shop janitors the
newsstand operator security officersndash
you never know who might offer a
golden nugget of information that be-
comes your jackpot
Find lsquoem Research where your dream
team members work out get coffee
and eat lunch I am not advocating that
you become a stalker as that would
defeat your purposehellip if you become a
friendly face in your potential dream
team memberrsquos kickboxing class and
then ease into chit-chat and get to know
them slowly you can
ultimately introduce
yourself as a business
owner and propose that
they consider joining
your innovative ven-
ture
Bottom Line Trust
that the law of attrac-
tion will deliver the right people to you with
the best chemistry fit and timing And you
will magically click with your team to live
your dream
Be Where Important People Are
Darnell Smith is the
FounderCEO of Busi-
ness in the Black a online
media and marketing
company based in Dallas
Texas http
businessintheblackcom
Joining a networking
group and attending
annual business net-
working conferences
are a great way to
connect with like-
minded business pro-
fessionals
NAPW defines success as owning your
own power As the largest most-
recognized networking organization of pro-
fessional women in the country spanning
virtually every industry and profession the
National Association of Professional Wom-
en (NAPW) is a powerfully vibrant net-
working community with over 600000
members and nearly 300 Local Chapters
NAPW members have diverse backgrounds
beliefs perspectives and lifestyles with one
common bond - their ability to succeed -
See more at httpwwwnapwcom
By Star Jones Esquire President of National Association of Professional Women
Star Jones Esq
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 19
TECH TRENDS
GET YOUR SITE STATS CALL UTS AT 888-885-5552
Changes In Technology Can Present Opportunity For Small And Midsize Businesses
(NAPSI)mdashThanks to new technology itrsquos
an exciting time for small and midsize busi-
nesses Thatrsquos because many are finding
that increased access to new technologymdash
such as cloud and mobile solutionsmdashcan
provide access to services that were never
within their reach before helping them
grow and be more productive
They are also finding that using old or out-
dated technology can hinder a companyrsquos
ability to do business in a number of
waysmdashfrom security risks and compliance
issues to not being able to implement even
modest changes or updates in software all
of which can significantly hamper a compa-
nyrsquos ability to be successful and competi-
tive
A Shift In Technology
The beginning of one era in technology
often means the end or phasing out of an-
other For example to accommodate the
shift toward modern technology used by a
growing number of small and midsize busi-
nesses Microsoft will end support for Win-
dows Server 2003 on July 14 2015
This means that security patches and up-
dates will no longer
be available after
this period resulting
in a less stable and
less secure techno-
logical infrastructure
if no action is taken
However the good news is that a variety of
easy-to-integrate options are available for
those ready to upgrade including Microsoft
Azure the companyrsquos cloud platform
Cloud solutions such as Azure are designed
to provide small and midsize businesses
with the ability to scale up or down to take
advantage of opportunities or cut costs all
based on their needs
Numerous Benefits
Many small and midsize businesses report
that moving to a cloud platform like Azure
provides a range of benefitsmdashincluding
increased backup capacity enhanced disas-
ter recovery capabilities consistent compli-
ance with regulatory demands and access to
the most modern applications These bene-
fits can help small and midsize businesses
move faster
reduce costs
and ulti-
mately be
more produc-
tive
bull Backup Todayrsquos businesses generate
more data than ever before The cloud of-
fers reliable and economical backup for
data for businesses of any size and it even
automatically replicates data to help guard
against unexpected hardware failures
bull Disaster recovery Backup is a great so-
lution to protect your business from data
deletion and corruptionmdashbut it isnrsquot the
only important factor when it comes to data
Disaster recovery with Azure means your
companyrsquos data and applications will be
replicated in the cloud and accessible at any
time should anything happen to your physi-
cal location
bull Compliance With data security comes
legal and regulatory requirements With
cloud platforms like Azure your security
software will be continually updated mak-
ing it easy for your business to ensure it
remains compliant with unique industry
requirements
bull Modern applications The cloud pro-
vides the infrastructure platform and cus-
tom-made solutions in one place rather
than having to cobble solutions together
piece by piece This helps make it possible
for small or mid-size companies to spend
less time troubleshooting IT issues and
more time on activities that will drive the
business forward
Now is the time to plan your transitionmdash
and Microsoft is here to help For more
information please visit
wwwmicrosoftcomen-usserver-cloud
productswindows-server-2003 To find a
Microsoft partner in your area to assist in
your cloud transition visit
wwwpinpointmicrosoftcom
By embracing more modern up-to-date
technologies small and midsize business-
es are able to innovate in a way that al-
lows them to outpace the competition
WBC OHIO Announcement DreamBuilder
The Womens Business Center is now offering an online interactive Business Plan
DreamBuilder is a unique multi-leveled business skills training program created to help women build their dream of starting or growing their own business The 12 courses teach the basics of starting and growing a business including topics such
Rewards and Challenges of Being an Entrepreneur
Developing Your Business Idea
Who is Your Customer
Who is Your Competitor
Marketing Strategy
The significance of Branding
Pricing and so much more Upon completion you will have an edita-ble business plan Through our online tool you will become a part of the WBC DreamBuilder community You can communicate with other participants through discussion boards and messaging options In addition you will find various sample business forms and useful templates for your business Register at httpwwwdreambuilderorgwbcohio Contact us for further information (614) 732-0981
Empowering women entrepreneurs with the resources and tools to create strong sustainable business
20 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
REAL ESTATE TRENDS
HOME amp STYLE TRENDS
Five Quick Ways To Upgrade Your Home For Resale
(NAPSI)mdashWhether yoursquore considering
cashing in on your equity downsizing trad-
ing up moving for a change of scenery or
relocating for better prospects a few smart
investments and improvements can help
your home stand out from the competition
so you get top dol-
lar Even if yoursquore
not planning on
moving anytime
soon these strate-
gies can maximize
your homersquos value
and increase its
marketability
bull Sprucing up the
exterior If you
think yoursquoll have a
few years before
you move work on
your landscaping
now to give plants
time to mature
Look for easy-care
perennials such as hostas which multiply
on their own If you have less time you can
still achieve a quick makeover by power
washing paths and siding painting or up-
grading your front door and keeping the
lawn watered and weeded
bull Removing eyesores inside Some minor
adjustments can help buyers recognize
whatrsquos great about your home Swap out-
dated fixtures remove wallpaper and give
everything a deep clean Replacements
donrsquot have to be top of the line they just
need to eliminate hang-ups for potential
buyers
bull Improving the kitchenmdashto a point You
probably wonrsquot recoup the cost of a full
kitchen renovation but smaller projects such
as upgrading appliances and painting or
refinishing cabinets can modernize the
space
bull Refreshing rooms with neutral paint This is a time-honored tip for a reason
While seeing your favorite bold hues on the
walls makes you happy potential buyers
may not agree A fresh coat of neutral paint
can help them envision their own belong-
ings in the space
bull Focusing on energy efficiency The right
energy-smart upgrades can assure buyers
theyrsquore seeing an efficient home where util-
ity bills can be minimized Adding insula-
tion to the attic and walls can make a dra-
matic improvement in many homes Con-
sider the windows as well Adding a heat-
rejecting window film such as 3M Sun
Control Window Film can reduce cooling
costs and typically does not change the win-
dowsrsquo appearance Since the window film
can reject up to 99 percent of UV rays it
can protect the investment you made in
your hardwood floors rugs window treat-
ments furniture and artwork
Learn More
For further facts visit www3Mcom
homeimprovement
(NAPSI)mdashThere could be good news for
many households The garage can be so
much more than a storage room where you
hide your kidrsquos soccer cleats lawn mower
and old yearbooks With these five tips you
can make it as organized functional and
aesthetically pleasing as any room in your
house
1 For many the garage is the pri-
mary entry and exit point to the
home but it can also serve as a
terrific storage space for emergen-
cy supplies Check to make sure
your home emergency kit is up to
codemdashreplace batteries in flash-
lights and replenish your canned
food and medical supplies You
may not need them every day of
the year but itrsquos better to be safe
than sorry Also ensure that you
have backup power sources availa-
ble in the event of an outagemdasha
home generator and backup battery for your
garage door opener are proven solutions
that will help maintain accessibility and
functionality for your family no matter the
circumstance
2 While reorganizing take some time to
check your garage door Test the alignment
by disconnecting the door from the opener
once itrsquos disconnected you should be able
to lift the door easily with one hand If the
door is stuck or difficult to lift you should
call an authorized dealer for an inspection
Also be mindfulmdashif your garage door
opener was installed prior to 1993 itrsquos
probably time to have it replaced as it may
not be equipped with the latest safety fea-
tures such as photo eyes
3 When cleaning the garage homeowners
tend to think of horizontal spacemdashclearing
out boxes on the floor moving gardening
equipment and power tools over to the
sidemdashbut freeing up vertical space can be
just as important Instead of piling contain-
ers on the floor think about installing wall
shelves to maximize space If you want to
clear up additional overhead for a larger
car a hanger for bikes or other large pieces
of sporting equipment consider replacing
your overhead garage door opener
4 Yoursquove organized and upgraded your
garage but yoursquore not done yetmdashyou need
to be sure your garage is a safe place for
friends family and pets Store flammable
propane tanks outdoors and invest in a 5- or
10-pound fire extinguisher in case of emer-
gencies Lock up any other dangerous
chemicals
5 A good cleaning ultimately helps in-
crease convenience and peace of mind and
that premise can extend beyond organiza-
tional tips
Creating a clean functional space will pro-
vide the peace of mind you want and de-
serve You can turn your home into an or-
ganized retreat and your garage into a func-
tional space-saving area you can enjoy year
after year
Spring Cleaning 101 Find Extra Funds and Freedom By Decluttering Your Garage
How a few quick touch-ups can create added value to your
home
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 21
TRENDY PALETTE
(NAPSI)mdashSo many people are grilling out-
doors year-roundmdasheven when temperatures
dip below freezingmdashthat Weber Grills the
company that launched the grilling revolu-
tion more than 60 years ago has released its
top tips for hearty grillers who simply
wonrsquot give up the distinctive flavors that
only an outdoor grill can deliver
ldquoMore than half of grill owners grill year-
roundmdashand 35 percent grill when the
temperature drops below freezingrdquo
said Kim Lefko Executive Vice Pres-
ident AMERICAS Weber-Stephen
Products LLC ldquoOur annual Weber
GrillWatch Survey reveals the top
reason people brave the cold is be-
cause they feel everything tastes better
grilled They also tell us itrsquos because
they see grilling as an adventure itrsquos
lsquome timersquo and itrsquos lsquofootball seasonrsquordquo
Whether grilling for one or two or to
add some flair to your next party be sure to
bundle up on your way to the grill and arm
yourself with these essential tips from We-
ber
bull Plan on adding five to 10 minutes to the
normal time it takes to preheat your grill in
the warmer months
bull Even when itrsquos cold outside never grill in
an enclosed space that can trap deadly car-
bon monoxide such as inside a garage or
under an overhang
bull If yoursquore lookinrsquo you ainrsquot cookinrsquo Resist
the urge to lift the lid Repeatedly opening
the grill will let precious heat escape ulti-
mately increasing your grilling time
bull Use a thermometer to measure the internal
temperature of foods for delicious results
every time
bull Have backup fuelmdashcharcoal and pro-
panemdashon hand in the winter as the grill will
typically require more fuel than during the
warmer months
bull Grill what you know Cold weather is the
time to stick with the tried-and-true recipes
you know by heart to maximize efficiency
at the grill
bull Position gas grills so the wind is perpen-
dicular to the gas flow and not blowing the
flame down the burner tubes
bull Keep your grill covered to protect it from
the elements
bull Snow gloves are not barbecue gloves
Make sure you have on heat-resistant
gloves when operating your grill
For additional cold weather grilling tips
visit wwwwebercomweber-nationblog
how-to-grill-in-the-winter
Essential Tips For Year-Round Grilling
888-885-5552 inforbantrendsetterscom
URBAN TRENDSETTERS INTRODUCES
NEW APPS FOR RESTAURANTS amp MORE
22 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
HEALTH AND WELLNESS
by Bruce Johnson
heart attack survivor and news reporter-
anchor
(NAPSM)mdashldquoForty-two-year-old black
male probable heart attackrdquo To this day
the paramedicsrsquo words as they rushed me to
a Washington DC hospital ring in my
ears
It began as a normal Thursday cover-
ing news as a street reporter in the
toughest part of our nationrsquos capital
When the severe pain in my chest
began I tore open the top buttons of
my dress shirt and loosened my tie to
no avail After a few failed attempts
to shake off the pain I was rushed by
ambulance to the local hospital
As I was rolled into the emergency
room my shirt was cut off an IV
needle was stuck in my arm and
monitoring leads were stuck to my
chest I was given medication to dis-
solve any blood clots and restart
blood flow to my heart An electrocardio-
gram showed that I had had a type of heart
attack called ldquothe widow makerrdquo An artery
was abruptly and completely blocked Fifty
percent of patients who have this type of
heart attack die before they get to the hospi-
tal
My cardiologist was concerned I was
young to be having a heart attack and was
outwardly in good health
Two years before my heart attack with a lot
of help I had quit smoking and eliminated
all alcoholic drinks However my job as a
reporter for a top news station was inherent-
ly stressful I often grabbed fast food as I
tried to balance professional responsibilities
with family time It had all caught up with
me
Later that night my chest pain came back
and I was flown to another hospital where
an emergency angioplasty was performed to
widen the obstructed artery
I was in intensive care for several days be-
fore starting inpatient cardiac rehab Within
2 weeks I was walking and ready to go
home I continued my supervised cardiac
rehab as an outpatient for another 6 weeks
Determined to learn why I had my heart
attack and what I could do to prevent anoth-
er one I relied on what I did best research
and investigation I asked my family about
our history of cardiovascular disease I read
articles and listened intently when the nurs-
es and doctors explained about my blood
pressure pulse weight and medications I
worked with a nutritionist who told me that
if I ate mostly fresh fruits and vegetables
broiled fish and chicken and lower-fat
foods I could occasionally enjoy spare ribs
at family get-togethers
I had always been athletic before my heart
attack but I knew I needed an activity that
Hey Man Itrsquos Time We Have A Heart-to-Heart
Continued on Page 23
Bruce at work amp play
after surviving heart
attack
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 23
DIET FREE LIFE PROUD SPONSORS OF THE NEW UTS
FITS amp TRENDY MAGAZINE gave me control of my heart speed I start-
ed by running on a treadmill and then
moved my runs outside I listened to my
body but wasnrsquot afraid to push myself
I saw my doctors regularly to make sure
my heart was functioning at its best My
health care team was stunned by my recov-
ery often calling me a miracle which felt
great But not as good as knowing I was
living healthy tracking and controlling my
blood pressure and taking care of myself
Despite my progress I needed to prove to
myself that I was healthy Since running
had be come my passion I entered the
Marine Corps Marathon With clearance
from my doctor on October 22 2000mdash
eight years after my heart attackmdashI ran
262 miles When I crossed the finish line
I knew my heart attack hadnrsquot defeated or
defined me
I know I was spared My story could have
turned out differently and I am grateful for
this gift of life But do you know what
This could be you Heart disease remains
the leading cause of death in America
If you learn anything from my story I
hope itrsquos that YOU have to take care of
yourself and your heart No one else can
do it for you During American Heart
Month and all through the year make
your heart a priority Know your blood
pressure and keep it in control Donrsquot
smoke Eat less fatty salty and greasy
food and more fruits and vegetables Make
an appointment with your doctor Free
resources and information are available
from Million Hearts at
http1usagov1AU65x6 Take it from
me taking action today could save your
life tomorrow
HeartmdashContinued From Page 22
24 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
BEAUTY AND FASHION TRENDS
Inspiring Beauty 50 Years of Ebony Fashion Fair
The first-ever exhibition on the Ebony
Fashion Fair Inspiring Beauty explores the
50-year history of the charity fashion spec-
tacle that redefined the concepts of beauty
style and empowerment for African Ameri-
cans by examining the history of the show
and its director and producer Eunice W
Johnson
Inspiring Beauty showcases nearly 100 ob-
jects including ensembles and accessories
displayed on fully stylized mannequins to
recreate the runway experience as well as
archival photographs video and Johnsonrsquos
personal effects to tell the full story of these
unparalleled events At the center of this
dynamic show are the stunning gowns
feathered coats and statement designs seen
in the 40 garments selected from a collec-
tion of thousands Johnson amassed in five
decades
Works by designers including Stephen
Burrows Christian Dior Christian La-
croix Bob Mackie Missoni Jean Patou and Sarli illustrate themes of vision inno-
vation and power as exemplified by John-
sonrsquos entrepreneurial spirit flair for fash-
ion and philanthropic goals as co-founder
of Johnson Publishing Company publisher
of Ebony and Jet magazines
Exhibition highlights include garments
from fashion greats such as Valentino
Pierre Cardin and Alexander McQueen
for Givenchy before they reached world-
renowned status An Yves Saint Laurent
lsquoPicassorsquo cocktail dress Nina Ricci even-
ing ensemble of a shirred jumpsuit and ruf-
fle coat Karl Lagerfeld for Chloeacute beaded
gown Vivienne Westwood animal print
evening gown and Emanuel Ungaro two
piece bridal gown are examples of the spec-
tacular trends of fashion and attitude of
style
Developed by the Chicago History Museum
in cooperation with Johnson Publishing
Company Inspiring Beauty offers an un-
precedented multisensory experience to
visitors who have never attended an Ebony
Fashion Fair as well as reconnects those
who experienced it first-hand
TOUR SCHEDULE Museum of Design Atlanta GA
October 18 2014 ndash January 4 2015
Milwaukee Art Museum WI
February 5 2015 ndash May 3 2015
Minnesota History Center St Paul MN
May 22 2015 ndash August 16 2015
Charles H Wright Museum of African
American HIstory Detroit MI
September 18 2015 ndash January 3 2016
Memorial Art Gallery of the University
of Rochester NY
January 30 2016 ndash April 24 2016
Bellevue Arts Museum WA
May 20 2016 ndash August 12 2016
The George Washington University Mu-
seum and The Textile Museum Wash-
ington DC February 10 2017 ndash June 4 2017
Eunice Johnson at work 1970 Photo
courtesy of Johnson Publishing Compa-
Eunice Johnson with designer Yves
Saint Laurent 1972 Photo courtesy of
Johnson Publishing Company LLC
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 25
ldquoMaking pretty faces is my specialty
Sara King
Professional Makeup Artist
614-900-1033 wwwstyleseatcomsarakingbeauty
Special
Events
Free-Lance
Make-Up Parties
BEAUTY amp FASHION TRENDS
Available at DrsquoAndrearsquos Hair Studio
DrsquoAndrea Brown Master Designer
2151 E Dublin Granville Road Suite F
Columbus OH 43229 P 614-636-2298
5 STAR HAIR MAYVEENCOM
Natural Straight
Deep Wave
Curly Wave
Loose Wave
FREE BUSINESS OPPORTUNITY
CALL TODAY
If yoursquore like me yoursquove got a random col-
lection of carrier and essential oils some-
where in your beauty arsenal If yoursquore like
me said random collection of essential and
carrier oils is mostly just sitting there col-
lecting dust and taking up space on your
shelves Many of us aspire to be gung-ho
DIY mixtresses in our down time but life
doesnrsquot always have that in store for us In
fact sometimes we buy products we donrsquot
need and make aspirational plans that wersquore
going to learn how to use them That
doesnrsquot always happen Irsquom here to help
you sift through the clutter
First things first ndash let me introduce you to a
recipe book you should check out ndash Natural
Beauty Alchemy Make Your Own Organic
Cleansers Creams Shampoos Serums
Balms and More Itrsquos written by fabulously
named licensed pharmacist and expert
healthcare professional Fifi M Maacaron
and features more than 100 easy to follow
recipes for skin and body IMO itrsquos pret-
ty light on hair recipes but it offers helpful
and simple recipes for bellas who want to
make their own toner or serum or even per-
fumes from essential oils With permission
from the publisher I got access to a few
exclusive recipes ndash you gotta get the book
for the rest I specifically requested the
breakdown for the ldquo3-in-1 Lazy Blendrdquo ndash
you KNOW I love a good multi-use prod-
uct A DIY multi-use product SOLD
Herersquos the breakdown courtesy of The
Countryman Press
3-in-1 Lazy Blend ndash Makeup Remov-
er Toner amp Night Oil
What could be better than a makeup remov-
er that is also a toner and an anti-aging
night oil all in one bottle This formula
softens the skin and nourishes it While the
composition of jojoba oil is very close to
that of the skinrsquos own lipids and it doesnrsquot
clog pores wheat germ oil is rich in vita-
mins and minerals that prevent aging
Chamomile tea and rose water are extreme-
ly skin friendly and help alongside glycer-
in balance moisture levels Keep this oil-
water mix handy especially when you have
little time and energy left at the end of the
day
INGREDIENTS 2 ounces (60 ml) rose water
1 tablespoon almond oil
1 tablespoon jojoba oil
1 tablespoon wheat germ
1 ounce (30 ml) chamomile tea (at room
temperature)
1 teaspoon glycerin
5 drops vitamin E oil
Note You can substitute witch hazel for
rose water in case of oily skin
INSTRUCTIONS 1 Mix the above ingredients adding one at
a time Shake well and then transfer to a
spray bottle
2 Shake vigorously to disperse oil droplets
before spraying onto a cotton disc or ball
Wipe the face and neck repeating if neces-
sary to remove makeup completely
3 You do not need to rinse or follow with a
toner or night oil because this formula does
it all
4 Store the bottle in a cool place away from
sunlight and heat
Try This DIY Beauty Recipe ndash the 3-in-1 Makeup Remover Toner amp Night Oil
By Patrice Grell Yursik
Founder Afrobellacom
26 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
ARTS AND ENTERTAINMENT
NEW YORK NY and UNIVERSAL CITY Calif ndash The biggest names in en-tertainment will bring the music of the iHeartRadio app to life on Sunday March 29 for the second edition of the iHeartRadio Music Awards hosted by Oscar and Grammy award winning actor and musician Jamie Foxx The event will air live on NBC from 8-11 pm ETPT from the historic Shrine Auditorium in Los Angeles and will be broadcast sim-ultaneously on iHeartMedia stations na-tionwide and across the iHeartRadio
digital music platform
The three hour telecast will truly reflect Americarsquos favorite music and will show-case the yearrsquos most popular artists and songs determined by the iHeartRadio Chart and fan voting through iHeartRa-dio stations nationwide The evening will include performances by Rihanna Iggy Azalea Sam Smith Madonna Ja-son Aldean Jamie Foxx Meghan Trai-nor Jason Derulo Jennifer Hudson Kelly Clarkson Snoop Dogg Nate Ruess Alesso and Florida Georgia Line
along with appearances from Taylor Swift and more This yearrsquos iHeartRa-dio Music Awards will also feature un-
expected collaborations from some of
the top names in music
ldquoThis is the night we celebrate the big-gest songs and artists we played for fans on our iHeartRadio stations across America and on the iHeartRadio app over the past year along with a look at whats coming in 2015rdquo said John Sykes President of Entertainment En-terprises for iHeartMedia Inc ldquoAnd who better to host than both a Grammy win-ning musician and Oscar winning per-former Jamie Foxx This is going to be an amazing star packed Sunday night of
music on NBC
ldquoIrsquom so excited that Jamie Foxx is taking the reins at this yearrsquos iHeart awards He is the perfect choice to lead this extraordinary night of music and celebrity artists said Paul Telegdy President Alternative and Late Night
Programming NBC Entertainment
2014 was such an incredible year for so many artists across different genres so
its great to see them get the recognition they deserve said Tom Poleman Pres-ident of National Programming Platforms for iHeartMedia Whether theyre new to the scene or industry veterans each artists journey is exciting to follow from their first radio spin to their first
iHeartRadio Music Award nomination
The iHeartRadio Music Awards is the night in music where the indus-tryrsquos top artists get to shine in a relaxed and fun atmosphere and celebrate their own achievements as well as those of their peersrdquo said Ian Stewart President of Done +
Dusted Inc
Category finalists for the iHeartRa-dio Music Awards were announced on February 4 with 2014 iHeartRa-dio Innovator Award winner Pharrell Williams making a special appear-ance on NBCrsquos TODAY show to
reveal this yearrsquos Artist of the Year nomi-nees Social voting through iHeartRadio stations nationwide for the Best Lyrics Best Fan Army and Renegade catego-ries will run through Friday March 20 Category finalists (by alphabetical order) are
JAMIE FOXX TO HOST IHEARTRADIO MUSIC AWARDS LIVE ON NBC Sunday March 29 (8-11 PM ETPT)
Rihanna Iggy Azalea Sam Smith Taylor Swift Madonna Jason Aldean Jamie Foxx Meghan Trainor Jason Derulo Jennifer Hud-son Kelly Clarkson Snoop Dogg Nate Ruess Alesso and Florida Georgia Line
Continued on Page 27
Jamie Foxx
Rihanna
Snoop Dogg
Jennifer Hudson
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 27
EVENTS
The Urban Trendsetters List of 2015 Media Sponsorship is GROWING NATIONALLY amp FAST
Events Include but NOT limited to
Whorsquos Who Publishing Book Unveiling Receptions for Atlanta GA other city announcements soon
The African American Male Wellness Walk Atlanta Detroit Washington DC Niagara Falls
2015 Champions of Diversity and Career town Network Career Fair-Columbus OH and Atlanta GA
The African American Film Festival-New York City
FOR MORE INFORMATION ON ADVERTISING SPONSORSHIP OR VENDOR OPPORTUNITIES LOG ONTO WWWURBANTRENDSETTERSCOM EVENTS
CALL Mykayla Bryant or Sharon S Gordon at 888-885-5552
EMAIL mykaylaurbantrendsetterescom or Sharonurbantrendsetterscom
Artist of the Year
Ariana Grande
Iggy Azalea
Luke Bryan
Sam Smith
Taylor Swift Song of the Year
All About That Bass - Meghan Trainor
All of Me - John Legend
Happy - Pharrell Williams
Shake It Off - Taylor Swift
Stay With Me - Sam Smith Best Collaboration
Bang Bang - Jessie J + Ariana Grande + Nicki Minaj
Dark Horse - Katy Perry featuring Juicy J
Fancy - Iggy Azalea featuring Charli XCX
Problem - Ariana Grande featuring Iggy Azalea
Talk Dirty - Jason Derulo featuring 2 Chainz
Best New Artist
Bastille
Cole Swindell
Iggy Azalea
Meghan Trainor
Sam Smith Country Song of the Year
Bartender - Lady Antebellum
Burnin It Down - Jason Aldean
Dirt - Florida Georgia Line
Give Me Back My Hometown - Eric Church
Play It Again - Luke Bryan Hip HopRampB Song of the Year
Dont Tell Em - Jeremih featuring YG
Drunk in Love - Beyonceacute featuring Jay Z
Flawless - Beyonceacute
Loyal - Chris Brown featuring Lil Wayne and Tyga
New Flame - Chris Brown featur-ing Usher and Rick Ross
Dance Song of the Year
Animals - Martin Garrix
Blame - Calvin Harris featuring John Newman
La La La - Naughty Boy featuring Sam Smith
Summer - Calvin Harris
Waves - Mr Probz
Alternative Rock Song of the Year
Come With Me Now - KONGOS
Do I Wanna Know - Arctic Mon-keys
Fever - The Black Keys
Something From Nothing - Foo Fighters
Take Me to Church - Hozier Best Lyrics
All of Me - John Legend
Blank Space - Taylor Swift
Counting Stars - OneRepublic
Habits (Stay High) - Tove Lo
Stay With Me - Sam Smith
Thinking Out Loud - Ed Sheeran
Best Fan Army
5SOSFAM - 5 Seconds of Summer
Arianators - Ariana Grande
Bey Hive - Beyonceacute
Team Breezy - Chris Brown
Sheerios - Ed Sheeran
Church Choir - Eric Church
Directioners - One Direction
Selenators - Selena Gomez
Mendes Army - Shawn Mendes
Swifties - Taylor Swift Renegade Award presented by the All New 2015 Jeep Renegade
Brantley Gilbert
Charli XCX
Hozier
Iggy Azalea
Meghan Trainor
This year the iHeartRadio Music Awards is partnering with the Jeep brand to pre-sent the first-ever ldquoRenegade Awardrdquo The ldquoRenegade Awardrdquo celebrates emerging standout artists who have bro-ken boundaries while staying true to themselves These artists defy conven-tion to create new musical lanes that are distinctly their own They are authentic and passionate with the talent to stretch the limits and do something extraordi-
nary
The iHeartRadio Music Awards will be executive produced by John Sykes Tom Poleman and Liz Kelly of iHeartMedia along with Ian Stewart and Hamish Hamilton of Done and Dusted Inc who will also produce the show for NBC Stu-
dios Hamilton will also direct
Proud partners of this yearrsquos events in-clude the All New 2015 Jeep Renegade
and Taco Bellreg
For breaking news and exclusive iHeartRadio Music Awards content visit iHeartRadiocomawards or follow the social buzz on Twitter Facebook Insta-
gram and Google +
IHeart - Continued From Page 25
ARTS AND ENTERTAINMENT
28 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
TRAVEL TRENDS
FOR VENDOR AND SPONSORSHIP INFORMATION CONTACT SHARON S GORDON 888-885-5552
(NAPSI)mdashFor those looking to take an
upscale road trip but who want to get the
most for their money there are several tips
and tricks to keep in mind when planning a
getaway
Time Your Trip-If your dates are flexible
try traveling to your selected destination
during its off-season Hotels often drop
their rates to attract business when crowds
thin out and you can score a great deal
while avoiding a tourist rush Try a moun-
tain destination before ski season is in full
swing or a famous site such as the Grand
Canyon on a weekday during the school
year
Take Advantage of Luxury Partnerships-
Luxury brands often partner to provide their
customers with added value To take your
road trip up a notch from the moment you
pull out of your driveway a special edition
Crafted Line of vehicles from Lexus comes
equipped with a beautiful two-piece set of
tailor-made Tumi luggage The Lexus
Crafted Line features an Ultra White exteri-
or with Obsidian door handles side mirrors
and grille Eye-catching seats contrast
stitching headrests and door panels are
either two-tone BlackScarlet or Black
Cabernet Models include IS 250 F SPORT
LS 460 F SPORT and GS 350 F SPORT in
RWD and AWD RX 350 AWD F SPORT
and ES 350
The limited edition Tumi duffel bag set was
specifically designed to match the vehicles
for grille-to-trunk coordination Lexus own-
ers can find additional pieces of this origi-
nal luggage set and other exclusive offers at
LexusDriverscom A Meguiarrsquos New Car
Care Kit is also included as another extra
bonus for Crafted Line owners
Search for Package Deals-Regardless of
when you travel try to look for a hotel of-
fering a package deal to capitalize on your
travel investment Many upscale hotels of-
fer credit toward their on-site restaurants
bars or spas when you book in advance
online Hotels in areas such as Napa Valley
or other wine country destinations may
partner with nearby wineries to offer its
guests exclusive deals on tastings and tours
For example The Allison Inn amp Spa in Or-
egonrsquos Willamette Valley offers Lexus
owners the chance to sample three distinc-
tive local wines and receive a complimen-
tary bottle of their favorite The resort also
has an on-site fleet of Lexus vehicles avail-
able for guests to drive eliminating the
need for a rental car
Take the Scenic Route-The great thing
about road trips is that you can skip the
crowded expensive attractions and enjoy
the view from the comfort of your car seat
And all passengers will be happy to spend
more time taking in free scenic sites along
the way Take advantage of natural wonders
and roadside attractionsmdashsuch as New
Yorkrsquos scenic Finger Lakes region or
kitschy Route 66 sitesmdashwhenever possible
With these tips and tricks and a little ad-
vance planning yoursquoll save time and money
while elevating your road trip Find out
more at wwwLexuscomcraftedline
Elevate Your Next Road Trip By Seeking Out Added Value
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 29
AUTO TRENDS
When The Check Engine Light Is On Donrsquot Ignore It
Donrsquot take this lightly One of the most
vital signals of an improperly functioning
vehicle is the check engine light and when
illuminated it alerts the driver to a variety
of existing potential problems Neverthe-
less vehicle checkups
during car care events
throughout the country
reveal that the check en-
gine light is on in nearly
one out of 10 vehicles
Some common malfunc-
tions that can cause the
check engine light to illu-
minate include a faulty
oxygen sensor mass air-
flow sensor or spark
plugs and wires If the light flashes the
condition is more critical and must be
checked immediately to prevent severe
damage which may include catalytic con-
verter damage
ldquoWhen the check engine light comes on it
means that a vehicle system such as the
ignition fuel injection or emission control
is not operating properly even if the vehicle
appears to be running normallyrdquo explained
Rich White executive director Car Care
Council the source for the ldquoBe Car Care
Awarerdquo campaign promoting regular vehi-
cle care maintenance and repair
ldquoA glowing check engine light doesnrsquot
mean you have to immediately pull the car
to the side of the road but it does mean you
should get the car checked out as soon as
possible Ignoring the warning light could
result in costly repairs At the very least the
light could alert you to an engine problem
that is negatively impacting fuel economyrdquo
he added
When scheduling service make sure the
automotive shop that examines your vehicle
has professional technicians who are trained
and certified in OBDII diagnosis and repair
The technician will connect your vehiclersquos
computer system to a diagnostic scan tool
which will indicate why the light was acti-
vated
At the same time the technician can ana-
lyze idle speed throttle response engine
temperature fuel system pressure manifold
vacuum exhaust emission levels and many
other key indicators Once the problem is
fixed the carrsquos computer is reset to initiate
its release process The technician should
then be able to tell you what needs to be
done and discuss potential warranty cover-
age and further testing if necessary
For a free ldquoCar Care Guiderdquo or for further
information visit wwwcarcareorg
Donrsquot be in the dark
about your enginersquos
problem when the check
30 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
Christa Payne Area Manager 614-778-1958
christapayneaolcom Undercoverwearcomchristapayne
Call me to book your Special Girls Night Party
Business Opportunity
Changing Womenrsquos Lives
REGISTER YOUR BUSINESS IN OUR ONLINE BUSINESS DIRECTORY FREE AT WWWURBANTRENDSETTERSCOM UTS BIZ LIST
ARE YOU A TRENDSETTERS
Urban Trendsetters wants to spotlight you and your busi-
ness
Send your us your photo and brief introduction to Sha-
ronurbantrendsetterscom Subject Business Spotlight
SELL YOUR STUFF
UTS Classifieds
All print classified ad will get
FREE placement online
One Week $25 Two Weeks $40 One Month $75 Includes 1 photo up to 500 characters
Call Urban Trendsetters
Today
Your ad could be here for as low as
a $150 investment
Call Urban Trendsetters Today
888-885-5552
Urban Trendsetters Business Directory
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 31
FINANCIAL ADVISOR
Registered Investment Advisory Firm is
currently expanding throughout
Ohio We are in search of Independ-
ent Investment Advisor Representatives
Must be self-motivated professional and
willing to take direction If you have a
financial or insurance back round we
encourage your response We work with
Globally Recognized Money Manag-
ers Strong Ethics and complete transpar-
ency with clients relationships is essen-
tial Please contact Hardiman Invest-
ment Management Inc 614-209-
9748 or submit a resume via e-mail to
FREELANCE WRITERS
Do you love to write Urban
Trendsetters is growing and we
are looking for writers
If you are good writer love con-
necting with people and enjoy relay-
ing empowering information UTS is
the place for you Contact Sharon S
Gordon at 888-885-5552 for more
information or send email to in-
fourbantrendsetterscom
CLASSIFIEDS UTS Online Classifieds The Urban Trendsetters allow our customers the opportunity to submit their classified ads and pay online You may add photos videos and links to your classified ads You may also choose to upload current display ad As with our coupons our classified ads are available in print online via e-blast in our weekly top classified blast as well as front page top classified listing feature on our website
MEDIA SALES
Earn Extra Income for the Holidays
Urban Trendsetters wants to increase your
sales staff We offer a variety of media ser-
vices and we serve many different industries
If you are a professional individual seeking
unlimited income potential give us a call to-
day at 888-885-5552 or email
salesurbantrendsetterscom NO EXPERIENCE NECESSARY
Have you tried that crazy wrap thing
We NEED Distributors NOW The It Works Ultimate Body applicator is a first to market product like NOTHING you have ever seen before The Ultimate Body
Applicator is a all natural non woven cloth that is site specific ANYWHERE you place is its going to TONE TIGHTEN and FIRM in
as little as 45 minutes Reduces the appearance of cellulite and varicose veins No its not water weight loss No it wont come back over
night and YES IT WORKS Donrsquot believe Try if for YOURSELF Call Mykayla Bryant Diamond Director at 937-532-8295
UTS FREE CARD
Ever wondered how your business could
profit from a Pre-Paid Card and the PPC
industry Contact UTS Free today at
614-526-8871 or email
utsfreecardgmailcom
Urban Trendsetters and Career Town Network Host STEM
Virtual Career Fairs
The purpose of this conference is to follow the governments lead in its STEM or Educate to Innovate model Our 4 goals are
1 Bring more awareness and emphasize the importance of in our educa-
tion system and encourage students to pursue degrees and careers in
STEM
2 Create more teachers and educators in the STEM areas
3 Create more diversity and careers in STEM for women and minorities
4 Create and develop relationships between corporations colleges uni-
versities and educators that will provide more positions of internships for
For Registration Vendor and Sponsorship Opportunities and Information
Call 888-885-5552 Email
Sharonurbantrendsetterscom wwwurbantrendsetterscom
Register for Your FREE Career Town Account
March- Celebrating Women of Diversity
AprilmdashHealthcare May-Internship amp Summer Opportunities HBCU
This series of career fairs will allow recruiters and job seekers to interact
one on one from the comfort of office and home Each week is dedicated
Logistics amp Warehouse Professional Healthcare and STEM
Classified Ads
$25 amp up
Your Ad
Could Be
HERE
32 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
Urban Trendsetters is YOUR NEW Online Marketing Department
SECURE YOUR ACCOUNTS TODAY Urban Trendsetters Brand Establisher amp Booster
Call 888-885-5552 for a FREE Consultation
The next most important things to secure for your brand after acquiring your domain name are the account names and profiles
on social media blogs and local directories
We all know that it is optimal to have a domain name that exactly matches your brand name or business name The same is true for
your account names as well as the URLs of your profiles on social media blogs and directories Your accounts on Web
properties are part of your brand presence and so securing your accounts
Establishing your accounts with optimal branding is of great
importance
ALL FOR $799
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 19
TECH TRENDS
GET YOUR SITE STATS CALL UTS AT 888-885-5552
Changes In Technology Can Present Opportunity For Small And Midsize Businesses
(NAPSI)mdashThanks to new technology itrsquos
an exciting time for small and midsize busi-
nesses Thatrsquos because many are finding
that increased access to new technologymdash
such as cloud and mobile solutionsmdashcan
provide access to services that were never
within their reach before helping them
grow and be more productive
They are also finding that using old or out-
dated technology can hinder a companyrsquos
ability to do business in a number of
waysmdashfrom security risks and compliance
issues to not being able to implement even
modest changes or updates in software all
of which can significantly hamper a compa-
nyrsquos ability to be successful and competi-
tive
A Shift In Technology
The beginning of one era in technology
often means the end or phasing out of an-
other For example to accommodate the
shift toward modern technology used by a
growing number of small and midsize busi-
nesses Microsoft will end support for Win-
dows Server 2003 on July 14 2015
This means that security patches and up-
dates will no longer
be available after
this period resulting
in a less stable and
less secure techno-
logical infrastructure
if no action is taken
However the good news is that a variety of
easy-to-integrate options are available for
those ready to upgrade including Microsoft
Azure the companyrsquos cloud platform
Cloud solutions such as Azure are designed
to provide small and midsize businesses
with the ability to scale up or down to take
advantage of opportunities or cut costs all
based on their needs
Numerous Benefits
Many small and midsize businesses report
that moving to a cloud platform like Azure
provides a range of benefitsmdashincluding
increased backup capacity enhanced disas-
ter recovery capabilities consistent compli-
ance with regulatory demands and access to
the most modern applications These bene-
fits can help small and midsize businesses
move faster
reduce costs
and ulti-
mately be
more produc-
tive
bull Backup Todayrsquos businesses generate
more data than ever before The cloud of-
fers reliable and economical backup for
data for businesses of any size and it even
automatically replicates data to help guard
against unexpected hardware failures
bull Disaster recovery Backup is a great so-
lution to protect your business from data
deletion and corruptionmdashbut it isnrsquot the
only important factor when it comes to data
Disaster recovery with Azure means your
companyrsquos data and applications will be
replicated in the cloud and accessible at any
time should anything happen to your physi-
cal location
bull Compliance With data security comes
legal and regulatory requirements With
cloud platforms like Azure your security
software will be continually updated mak-
ing it easy for your business to ensure it
remains compliant with unique industry
requirements
bull Modern applications The cloud pro-
vides the infrastructure platform and cus-
tom-made solutions in one place rather
than having to cobble solutions together
piece by piece This helps make it possible
for small or mid-size companies to spend
less time troubleshooting IT issues and
more time on activities that will drive the
business forward
Now is the time to plan your transitionmdash
and Microsoft is here to help For more
information please visit
wwwmicrosoftcomen-usserver-cloud
productswindows-server-2003 To find a
Microsoft partner in your area to assist in
your cloud transition visit
wwwpinpointmicrosoftcom
By embracing more modern up-to-date
technologies small and midsize business-
es are able to innovate in a way that al-
lows them to outpace the competition
WBC OHIO Announcement DreamBuilder
The Womens Business Center is now offering an online interactive Business Plan
DreamBuilder is a unique multi-leveled business skills training program created to help women build their dream of starting or growing their own business The 12 courses teach the basics of starting and growing a business including topics such
Rewards and Challenges of Being an Entrepreneur
Developing Your Business Idea
Who is Your Customer
Who is Your Competitor
Marketing Strategy
The significance of Branding
Pricing and so much more Upon completion you will have an edita-ble business plan Through our online tool you will become a part of the WBC DreamBuilder community You can communicate with other participants through discussion boards and messaging options In addition you will find various sample business forms and useful templates for your business Register at httpwwwdreambuilderorgwbcohio Contact us for further information (614) 732-0981
Empowering women entrepreneurs with the resources and tools to create strong sustainable business
20 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
REAL ESTATE TRENDS
HOME amp STYLE TRENDS
Five Quick Ways To Upgrade Your Home For Resale
(NAPSI)mdashWhether yoursquore considering
cashing in on your equity downsizing trad-
ing up moving for a change of scenery or
relocating for better prospects a few smart
investments and improvements can help
your home stand out from the competition
so you get top dol-
lar Even if yoursquore
not planning on
moving anytime
soon these strate-
gies can maximize
your homersquos value
and increase its
marketability
bull Sprucing up the
exterior If you
think yoursquoll have a
few years before
you move work on
your landscaping
now to give plants
time to mature
Look for easy-care
perennials such as hostas which multiply
on their own If you have less time you can
still achieve a quick makeover by power
washing paths and siding painting or up-
grading your front door and keeping the
lawn watered and weeded
bull Removing eyesores inside Some minor
adjustments can help buyers recognize
whatrsquos great about your home Swap out-
dated fixtures remove wallpaper and give
everything a deep clean Replacements
donrsquot have to be top of the line they just
need to eliminate hang-ups for potential
buyers
bull Improving the kitchenmdashto a point You
probably wonrsquot recoup the cost of a full
kitchen renovation but smaller projects such
as upgrading appliances and painting or
refinishing cabinets can modernize the
space
bull Refreshing rooms with neutral paint This is a time-honored tip for a reason
While seeing your favorite bold hues on the
walls makes you happy potential buyers
may not agree A fresh coat of neutral paint
can help them envision their own belong-
ings in the space
bull Focusing on energy efficiency The right
energy-smart upgrades can assure buyers
theyrsquore seeing an efficient home where util-
ity bills can be minimized Adding insula-
tion to the attic and walls can make a dra-
matic improvement in many homes Con-
sider the windows as well Adding a heat-
rejecting window film such as 3M Sun
Control Window Film can reduce cooling
costs and typically does not change the win-
dowsrsquo appearance Since the window film
can reject up to 99 percent of UV rays it
can protect the investment you made in
your hardwood floors rugs window treat-
ments furniture and artwork
Learn More
For further facts visit www3Mcom
homeimprovement
(NAPSI)mdashThere could be good news for
many households The garage can be so
much more than a storage room where you
hide your kidrsquos soccer cleats lawn mower
and old yearbooks With these five tips you
can make it as organized functional and
aesthetically pleasing as any room in your
house
1 For many the garage is the pri-
mary entry and exit point to the
home but it can also serve as a
terrific storage space for emergen-
cy supplies Check to make sure
your home emergency kit is up to
codemdashreplace batteries in flash-
lights and replenish your canned
food and medical supplies You
may not need them every day of
the year but itrsquos better to be safe
than sorry Also ensure that you
have backup power sources availa-
ble in the event of an outagemdasha
home generator and backup battery for your
garage door opener are proven solutions
that will help maintain accessibility and
functionality for your family no matter the
circumstance
2 While reorganizing take some time to
check your garage door Test the alignment
by disconnecting the door from the opener
once itrsquos disconnected you should be able
to lift the door easily with one hand If the
door is stuck or difficult to lift you should
call an authorized dealer for an inspection
Also be mindfulmdashif your garage door
opener was installed prior to 1993 itrsquos
probably time to have it replaced as it may
not be equipped with the latest safety fea-
tures such as photo eyes
3 When cleaning the garage homeowners
tend to think of horizontal spacemdashclearing
out boxes on the floor moving gardening
equipment and power tools over to the
sidemdashbut freeing up vertical space can be
just as important Instead of piling contain-
ers on the floor think about installing wall
shelves to maximize space If you want to
clear up additional overhead for a larger
car a hanger for bikes or other large pieces
of sporting equipment consider replacing
your overhead garage door opener
4 Yoursquove organized and upgraded your
garage but yoursquore not done yetmdashyou need
to be sure your garage is a safe place for
friends family and pets Store flammable
propane tanks outdoors and invest in a 5- or
10-pound fire extinguisher in case of emer-
gencies Lock up any other dangerous
chemicals
5 A good cleaning ultimately helps in-
crease convenience and peace of mind and
that premise can extend beyond organiza-
tional tips
Creating a clean functional space will pro-
vide the peace of mind you want and de-
serve You can turn your home into an or-
ganized retreat and your garage into a func-
tional space-saving area you can enjoy year
after year
Spring Cleaning 101 Find Extra Funds and Freedom By Decluttering Your Garage
How a few quick touch-ups can create added value to your
home
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 21
TRENDY PALETTE
(NAPSI)mdashSo many people are grilling out-
doors year-roundmdasheven when temperatures
dip below freezingmdashthat Weber Grills the
company that launched the grilling revolu-
tion more than 60 years ago has released its
top tips for hearty grillers who simply
wonrsquot give up the distinctive flavors that
only an outdoor grill can deliver
ldquoMore than half of grill owners grill year-
roundmdashand 35 percent grill when the
temperature drops below freezingrdquo
said Kim Lefko Executive Vice Pres-
ident AMERICAS Weber-Stephen
Products LLC ldquoOur annual Weber
GrillWatch Survey reveals the top
reason people brave the cold is be-
cause they feel everything tastes better
grilled They also tell us itrsquos because
they see grilling as an adventure itrsquos
lsquome timersquo and itrsquos lsquofootball seasonrsquordquo
Whether grilling for one or two or to
add some flair to your next party be sure to
bundle up on your way to the grill and arm
yourself with these essential tips from We-
ber
bull Plan on adding five to 10 minutes to the
normal time it takes to preheat your grill in
the warmer months
bull Even when itrsquos cold outside never grill in
an enclosed space that can trap deadly car-
bon monoxide such as inside a garage or
under an overhang
bull If yoursquore lookinrsquo you ainrsquot cookinrsquo Resist
the urge to lift the lid Repeatedly opening
the grill will let precious heat escape ulti-
mately increasing your grilling time
bull Use a thermometer to measure the internal
temperature of foods for delicious results
every time
bull Have backup fuelmdashcharcoal and pro-
panemdashon hand in the winter as the grill will
typically require more fuel than during the
warmer months
bull Grill what you know Cold weather is the
time to stick with the tried-and-true recipes
you know by heart to maximize efficiency
at the grill
bull Position gas grills so the wind is perpen-
dicular to the gas flow and not blowing the
flame down the burner tubes
bull Keep your grill covered to protect it from
the elements
bull Snow gloves are not barbecue gloves
Make sure you have on heat-resistant
gloves when operating your grill
For additional cold weather grilling tips
visit wwwwebercomweber-nationblog
how-to-grill-in-the-winter
Essential Tips For Year-Round Grilling
888-885-5552 inforbantrendsetterscom
URBAN TRENDSETTERS INTRODUCES
NEW APPS FOR RESTAURANTS amp MORE
22 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
HEALTH AND WELLNESS
by Bruce Johnson
heart attack survivor and news reporter-
anchor
(NAPSM)mdashldquoForty-two-year-old black
male probable heart attackrdquo To this day
the paramedicsrsquo words as they rushed me to
a Washington DC hospital ring in my
ears
It began as a normal Thursday cover-
ing news as a street reporter in the
toughest part of our nationrsquos capital
When the severe pain in my chest
began I tore open the top buttons of
my dress shirt and loosened my tie to
no avail After a few failed attempts
to shake off the pain I was rushed by
ambulance to the local hospital
As I was rolled into the emergency
room my shirt was cut off an IV
needle was stuck in my arm and
monitoring leads were stuck to my
chest I was given medication to dis-
solve any blood clots and restart
blood flow to my heart An electrocardio-
gram showed that I had had a type of heart
attack called ldquothe widow makerrdquo An artery
was abruptly and completely blocked Fifty
percent of patients who have this type of
heart attack die before they get to the hospi-
tal
My cardiologist was concerned I was
young to be having a heart attack and was
outwardly in good health
Two years before my heart attack with a lot
of help I had quit smoking and eliminated
all alcoholic drinks However my job as a
reporter for a top news station was inherent-
ly stressful I often grabbed fast food as I
tried to balance professional responsibilities
with family time It had all caught up with
me
Later that night my chest pain came back
and I was flown to another hospital where
an emergency angioplasty was performed to
widen the obstructed artery
I was in intensive care for several days be-
fore starting inpatient cardiac rehab Within
2 weeks I was walking and ready to go
home I continued my supervised cardiac
rehab as an outpatient for another 6 weeks
Determined to learn why I had my heart
attack and what I could do to prevent anoth-
er one I relied on what I did best research
and investigation I asked my family about
our history of cardiovascular disease I read
articles and listened intently when the nurs-
es and doctors explained about my blood
pressure pulse weight and medications I
worked with a nutritionist who told me that
if I ate mostly fresh fruits and vegetables
broiled fish and chicken and lower-fat
foods I could occasionally enjoy spare ribs
at family get-togethers
I had always been athletic before my heart
attack but I knew I needed an activity that
Hey Man Itrsquos Time We Have A Heart-to-Heart
Continued on Page 23
Bruce at work amp play
after surviving heart
attack
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 23
DIET FREE LIFE PROUD SPONSORS OF THE NEW UTS
FITS amp TRENDY MAGAZINE gave me control of my heart speed I start-
ed by running on a treadmill and then
moved my runs outside I listened to my
body but wasnrsquot afraid to push myself
I saw my doctors regularly to make sure
my heart was functioning at its best My
health care team was stunned by my recov-
ery often calling me a miracle which felt
great But not as good as knowing I was
living healthy tracking and controlling my
blood pressure and taking care of myself
Despite my progress I needed to prove to
myself that I was healthy Since running
had be come my passion I entered the
Marine Corps Marathon With clearance
from my doctor on October 22 2000mdash
eight years after my heart attackmdashI ran
262 miles When I crossed the finish line
I knew my heart attack hadnrsquot defeated or
defined me
I know I was spared My story could have
turned out differently and I am grateful for
this gift of life But do you know what
This could be you Heart disease remains
the leading cause of death in America
If you learn anything from my story I
hope itrsquos that YOU have to take care of
yourself and your heart No one else can
do it for you During American Heart
Month and all through the year make
your heart a priority Know your blood
pressure and keep it in control Donrsquot
smoke Eat less fatty salty and greasy
food and more fruits and vegetables Make
an appointment with your doctor Free
resources and information are available
from Million Hearts at
http1usagov1AU65x6 Take it from
me taking action today could save your
life tomorrow
HeartmdashContinued From Page 22
24 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
BEAUTY AND FASHION TRENDS
Inspiring Beauty 50 Years of Ebony Fashion Fair
The first-ever exhibition on the Ebony
Fashion Fair Inspiring Beauty explores the
50-year history of the charity fashion spec-
tacle that redefined the concepts of beauty
style and empowerment for African Ameri-
cans by examining the history of the show
and its director and producer Eunice W
Johnson
Inspiring Beauty showcases nearly 100 ob-
jects including ensembles and accessories
displayed on fully stylized mannequins to
recreate the runway experience as well as
archival photographs video and Johnsonrsquos
personal effects to tell the full story of these
unparalleled events At the center of this
dynamic show are the stunning gowns
feathered coats and statement designs seen
in the 40 garments selected from a collec-
tion of thousands Johnson amassed in five
decades
Works by designers including Stephen
Burrows Christian Dior Christian La-
croix Bob Mackie Missoni Jean Patou and Sarli illustrate themes of vision inno-
vation and power as exemplified by John-
sonrsquos entrepreneurial spirit flair for fash-
ion and philanthropic goals as co-founder
of Johnson Publishing Company publisher
of Ebony and Jet magazines
Exhibition highlights include garments
from fashion greats such as Valentino
Pierre Cardin and Alexander McQueen
for Givenchy before they reached world-
renowned status An Yves Saint Laurent
lsquoPicassorsquo cocktail dress Nina Ricci even-
ing ensemble of a shirred jumpsuit and ruf-
fle coat Karl Lagerfeld for Chloeacute beaded
gown Vivienne Westwood animal print
evening gown and Emanuel Ungaro two
piece bridal gown are examples of the spec-
tacular trends of fashion and attitude of
style
Developed by the Chicago History Museum
in cooperation with Johnson Publishing
Company Inspiring Beauty offers an un-
precedented multisensory experience to
visitors who have never attended an Ebony
Fashion Fair as well as reconnects those
who experienced it first-hand
TOUR SCHEDULE Museum of Design Atlanta GA
October 18 2014 ndash January 4 2015
Milwaukee Art Museum WI
February 5 2015 ndash May 3 2015
Minnesota History Center St Paul MN
May 22 2015 ndash August 16 2015
Charles H Wright Museum of African
American HIstory Detroit MI
September 18 2015 ndash January 3 2016
Memorial Art Gallery of the University
of Rochester NY
January 30 2016 ndash April 24 2016
Bellevue Arts Museum WA
May 20 2016 ndash August 12 2016
The George Washington University Mu-
seum and The Textile Museum Wash-
ington DC February 10 2017 ndash June 4 2017
Eunice Johnson at work 1970 Photo
courtesy of Johnson Publishing Compa-
Eunice Johnson with designer Yves
Saint Laurent 1972 Photo courtesy of
Johnson Publishing Company LLC
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 25
ldquoMaking pretty faces is my specialty
Sara King
Professional Makeup Artist
614-900-1033 wwwstyleseatcomsarakingbeauty
Special
Events
Free-Lance
Make-Up Parties
BEAUTY amp FASHION TRENDS
Available at DrsquoAndrearsquos Hair Studio
DrsquoAndrea Brown Master Designer
2151 E Dublin Granville Road Suite F
Columbus OH 43229 P 614-636-2298
5 STAR HAIR MAYVEENCOM
Natural Straight
Deep Wave
Curly Wave
Loose Wave
FREE BUSINESS OPPORTUNITY
CALL TODAY
If yoursquore like me yoursquove got a random col-
lection of carrier and essential oils some-
where in your beauty arsenal If yoursquore like
me said random collection of essential and
carrier oils is mostly just sitting there col-
lecting dust and taking up space on your
shelves Many of us aspire to be gung-ho
DIY mixtresses in our down time but life
doesnrsquot always have that in store for us In
fact sometimes we buy products we donrsquot
need and make aspirational plans that wersquore
going to learn how to use them That
doesnrsquot always happen Irsquom here to help
you sift through the clutter
First things first ndash let me introduce you to a
recipe book you should check out ndash Natural
Beauty Alchemy Make Your Own Organic
Cleansers Creams Shampoos Serums
Balms and More Itrsquos written by fabulously
named licensed pharmacist and expert
healthcare professional Fifi M Maacaron
and features more than 100 easy to follow
recipes for skin and body IMO itrsquos pret-
ty light on hair recipes but it offers helpful
and simple recipes for bellas who want to
make their own toner or serum or even per-
fumes from essential oils With permission
from the publisher I got access to a few
exclusive recipes ndash you gotta get the book
for the rest I specifically requested the
breakdown for the ldquo3-in-1 Lazy Blendrdquo ndash
you KNOW I love a good multi-use prod-
uct A DIY multi-use product SOLD
Herersquos the breakdown courtesy of The
Countryman Press
3-in-1 Lazy Blend ndash Makeup Remov-
er Toner amp Night Oil
What could be better than a makeup remov-
er that is also a toner and an anti-aging
night oil all in one bottle This formula
softens the skin and nourishes it While the
composition of jojoba oil is very close to
that of the skinrsquos own lipids and it doesnrsquot
clog pores wheat germ oil is rich in vita-
mins and minerals that prevent aging
Chamomile tea and rose water are extreme-
ly skin friendly and help alongside glycer-
in balance moisture levels Keep this oil-
water mix handy especially when you have
little time and energy left at the end of the
day
INGREDIENTS 2 ounces (60 ml) rose water
1 tablespoon almond oil
1 tablespoon jojoba oil
1 tablespoon wheat germ
1 ounce (30 ml) chamomile tea (at room
temperature)
1 teaspoon glycerin
5 drops vitamin E oil
Note You can substitute witch hazel for
rose water in case of oily skin
INSTRUCTIONS 1 Mix the above ingredients adding one at
a time Shake well and then transfer to a
spray bottle
2 Shake vigorously to disperse oil droplets
before spraying onto a cotton disc or ball
Wipe the face and neck repeating if neces-
sary to remove makeup completely
3 You do not need to rinse or follow with a
toner or night oil because this formula does
it all
4 Store the bottle in a cool place away from
sunlight and heat
Try This DIY Beauty Recipe ndash the 3-in-1 Makeup Remover Toner amp Night Oil
By Patrice Grell Yursik
Founder Afrobellacom
26 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
ARTS AND ENTERTAINMENT
NEW YORK NY and UNIVERSAL CITY Calif ndash The biggest names in en-tertainment will bring the music of the iHeartRadio app to life on Sunday March 29 for the second edition of the iHeartRadio Music Awards hosted by Oscar and Grammy award winning actor and musician Jamie Foxx The event will air live on NBC from 8-11 pm ETPT from the historic Shrine Auditorium in Los Angeles and will be broadcast sim-ultaneously on iHeartMedia stations na-tionwide and across the iHeartRadio
digital music platform
The three hour telecast will truly reflect Americarsquos favorite music and will show-case the yearrsquos most popular artists and songs determined by the iHeartRadio Chart and fan voting through iHeartRa-dio stations nationwide The evening will include performances by Rihanna Iggy Azalea Sam Smith Madonna Ja-son Aldean Jamie Foxx Meghan Trai-nor Jason Derulo Jennifer Hudson Kelly Clarkson Snoop Dogg Nate Ruess Alesso and Florida Georgia Line
along with appearances from Taylor Swift and more This yearrsquos iHeartRa-dio Music Awards will also feature un-
expected collaborations from some of
the top names in music
ldquoThis is the night we celebrate the big-gest songs and artists we played for fans on our iHeartRadio stations across America and on the iHeartRadio app over the past year along with a look at whats coming in 2015rdquo said John Sykes President of Entertainment En-terprises for iHeartMedia Inc ldquoAnd who better to host than both a Grammy win-ning musician and Oscar winning per-former Jamie Foxx This is going to be an amazing star packed Sunday night of
music on NBC
ldquoIrsquom so excited that Jamie Foxx is taking the reins at this yearrsquos iHeart awards He is the perfect choice to lead this extraordinary night of music and celebrity artists said Paul Telegdy President Alternative and Late Night
Programming NBC Entertainment
2014 was such an incredible year for so many artists across different genres so
its great to see them get the recognition they deserve said Tom Poleman Pres-ident of National Programming Platforms for iHeartMedia Whether theyre new to the scene or industry veterans each artists journey is exciting to follow from their first radio spin to their first
iHeartRadio Music Award nomination
The iHeartRadio Music Awards is the night in music where the indus-tryrsquos top artists get to shine in a relaxed and fun atmosphere and celebrate their own achievements as well as those of their peersrdquo said Ian Stewart President of Done +
Dusted Inc
Category finalists for the iHeartRa-dio Music Awards were announced on February 4 with 2014 iHeartRa-dio Innovator Award winner Pharrell Williams making a special appear-ance on NBCrsquos TODAY show to
reveal this yearrsquos Artist of the Year nomi-nees Social voting through iHeartRadio stations nationwide for the Best Lyrics Best Fan Army and Renegade catego-ries will run through Friday March 20 Category finalists (by alphabetical order) are
JAMIE FOXX TO HOST IHEARTRADIO MUSIC AWARDS LIVE ON NBC Sunday March 29 (8-11 PM ETPT)
Rihanna Iggy Azalea Sam Smith Taylor Swift Madonna Jason Aldean Jamie Foxx Meghan Trainor Jason Derulo Jennifer Hud-son Kelly Clarkson Snoop Dogg Nate Ruess Alesso and Florida Georgia Line
Continued on Page 27
Jamie Foxx
Rihanna
Snoop Dogg
Jennifer Hudson
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 27
EVENTS
The Urban Trendsetters List of 2015 Media Sponsorship is GROWING NATIONALLY amp FAST
Events Include but NOT limited to
Whorsquos Who Publishing Book Unveiling Receptions for Atlanta GA other city announcements soon
The African American Male Wellness Walk Atlanta Detroit Washington DC Niagara Falls
2015 Champions of Diversity and Career town Network Career Fair-Columbus OH and Atlanta GA
The African American Film Festival-New York City
FOR MORE INFORMATION ON ADVERTISING SPONSORSHIP OR VENDOR OPPORTUNITIES LOG ONTO WWWURBANTRENDSETTERSCOM EVENTS
CALL Mykayla Bryant or Sharon S Gordon at 888-885-5552
EMAIL mykaylaurbantrendsetterescom or Sharonurbantrendsetterscom
Artist of the Year
Ariana Grande
Iggy Azalea
Luke Bryan
Sam Smith
Taylor Swift Song of the Year
All About That Bass - Meghan Trainor
All of Me - John Legend
Happy - Pharrell Williams
Shake It Off - Taylor Swift
Stay With Me - Sam Smith Best Collaboration
Bang Bang - Jessie J + Ariana Grande + Nicki Minaj
Dark Horse - Katy Perry featuring Juicy J
Fancy - Iggy Azalea featuring Charli XCX
Problem - Ariana Grande featuring Iggy Azalea
Talk Dirty - Jason Derulo featuring 2 Chainz
Best New Artist
Bastille
Cole Swindell
Iggy Azalea
Meghan Trainor
Sam Smith Country Song of the Year
Bartender - Lady Antebellum
Burnin It Down - Jason Aldean
Dirt - Florida Georgia Line
Give Me Back My Hometown - Eric Church
Play It Again - Luke Bryan Hip HopRampB Song of the Year
Dont Tell Em - Jeremih featuring YG
Drunk in Love - Beyonceacute featuring Jay Z
Flawless - Beyonceacute
Loyal - Chris Brown featuring Lil Wayne and Tyga
New Flame - Chris Brown featur-ing Usher and Rick Ross
Dance Song of the Year
Animals - Martin Garrix
Blame - Calvin Harris featuring John Newman
La La La - Naughty Boy featuring Sam Smith
Summer - Calvin Harris
Waves - Mr Probz
Alternative Rock Song of the Year
Come With Me Now - KONGOS
Do I Wanna Know - Arctic Mon-keys
Fever - The Black Keys
Something From Nothing - Foo Fighters
Take Me to Church - Hozier Best Lyrics
All of Me - John Legend
Blank Space - Taylor Swift
Counting Stars - OneRepublic
Habits (Stay High) - Tove Lo
Stay With Me - Sam Smith
Thinking Out Loud - Ed Sheeran
Best Fan Army
5SOSFAM - 5 Seconds of Summer
Arianators - Ariana Grande
Bey Hive - Beyonceacute
Team Breezy - Chris Brown
Sheerios - Ed Sheeran
Church Choir - Eric Church
Directioners - One Direction
Selenators - Selena Gomez
Mendes Army - Shawn Mendes
Swifties - Taylor Swift Renegade Award presented by the All New 2015 Jeep Renegade
Brantley Gilbert
Charli XCX
Hozier
Iggy Azalea
Meghan Trainor
This year the iHeartRadio Music Awards is partnering with the Jeep brand to pre-sent the first-ever ldquoRenegade Awardrdquo The ldquoRenegade Awardrdquo celebrates emerging standout artists who have bro-ken boundaries while staying true to themselves These artists defy conven-tion to create new musical lanes that are distinctly their own They are authentic and passionate with the talent to stretch the limits and do something extraordi-
nary
The iHeartRadio Music Awards will be executive produced by John Sykes Tom Poleman and Liz Kelly of iHeartMedia along with Ian Stewart and Hamish Hamilton of Done and Dusted Inc who will also produce the show for NBC Stu-
dios Hamilton will also direct
Proud partners of this yearrsquos events in-clude the All New 2015 Jeep Renegade
and Taco Bellreg
For breaking news and exclusive iHeartRadio Music Awards content visit iHeartRadiocomawards or follow the social buzz on Twitter Facebook Insta-
gram and Google +
IHeart - Continued From Page 25
ARTS AND ENTERTAINMENT
28 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
TRAVEL TRENDS
FOR VENDOR AND SPONSORSHIP INFORMATION CONTACT SHARON S GORDON 888-885-5552
(NAPSI)mdashFor those looking to take an
upscale road trip but who want to get the
most for their money there are several tips
and tricks to keep in mind when planning a
getaway
Time Your Trip-If your dates are flexible
try traveling to your selected destination
during its off-season Hotels often drop
their rates to attract business when crowds
thin out and you can score a great deal
while avoiding a tourist rush Try a moun-
tain destination before ski season is in full
swing or a famous site such as the Grand
Canyon on a weekday during the school
year
Take Advantage of Luxury Partnerships-
Luxury brands often partner to provide their
customers with added value To take your
road trip up a notch from the moment you
pull out of your driveway a special edition
Crafted Line of vehicles from Lexus comes
equipped with a beautiful two-piece set of
tailor-made Tumi luggage The Lexus
Crafted Line features an Ultra White exteri-
or with Obsidian door handles side mirrors
and grille Eye-catching seats contrast
stitching headrests and door panels are
either two-tone BlackScarlet or Black
Cabernet Models include IS 250 F SPORT
LS 460 F SPORT and GS 350 F SPORT in
RWD and AWD RX 350 AWD F SPORT
and ES 350
The limited edition Tumi duffel bag set was
specifically designed to match the vehicles
for grille-to-trunk coordination Lexus own-
ers can find additional pieces of this origi-
nal luggage set and other exclusive offers at
LexusDriverscom A Meguiarrsquos New Car
Care Kit is also included as another extra
bonus for Crafted Line owners
Search for Package Deals-Regardless of
when you travel try to look for a hotel of-
fering a package deal to capitalize on your
travel investment Many upscale hotels of-
fer credit toward their on-site restaurants
bars or spas when you book in advance
online Hotels in areas such as Napa Valley
or other wine country destinations may
partner with nearby wineries to offer its
guests exclusive deals on tastings and tours
For example The Allison Inn amp Spa in Or-
egonrsquos Willamette Valley offers Lexus
owners the chance to sample three distinc-
tive local wines and receive a complimen-
tary bottle of their favorite The resort also
has an on-site fleet of Lexus vehicles avail-
able for guests to drive eliminating the
need for a rental car
Take the Scenic Route-The great thing
about road trips is that you can skip the
crowded expensive attractions and enjoy
the view from the comfort of your car seat
And all passengers will be happy to spend
more time taking in free scenic sites along
the way Take advantage of natural wonders
and roadside attractionsmdashsuch as New
Yorkrsquos scenic Finger Lakes region or
kitschy Route 66 sitesmdashwhenever possible
With these tips and tricks and a little ad-
vance planning yoursquoll save time and money
while elevating your road trip Find out
more at wwwLexuscomcraftedline
Elevate Your Next Road Trip By Seeking Out Added Value
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 29
AUTO TRENDS
When The Check Engine Light Is On Donrsquot Ignore It
Donrsquot take this lightly One of the most
vital signals of an improperly functioning
vehicle is the check engine light and when
illuminated it alerts the driver to a variety
of existing potential problems Neverthe-
less vehicle checkups
during car care events
throughout the country
reveal that the check en-
gine light is on in nearly
one out of 10 vehicles
Some common malfunc-
tions that can cause the
check engine light to illu-
minate include a faulty
oxygen sensor mass air-
flow sensor or spark
plugs and wires If the light flashes the
condition is more critical and must be
checked immediately to prevent severe
damage which may include catalytic con-
verter damage
ldquoWhen the check engine light comes on it
means that a vehicle system such as the
ignition fuel injection or emission control
is not operating properly even if the vehicle
appears to be running normallyrdquo explained
Rich White executive director Car Care
Council the source for the ldquoBe Car Care
Awarerdquo campaign promoting regular vehi-
cle care maintenance and repair
ldquoA glowing check engine light doesnrsquot
mean you have to immediately pull the car
to the side of the road but it does mean you
should get the car checked out as soon as
possible Ignoring the warning light could
result in costly repairs At the very least the
light could alert you to an engine problem
that is negatively impacting fuel economyrdquo
he added
When scheduling service make sure the
automotive shop that examines your vehicle
has professional technicians who are trained
and certified in OBDII diagnosis and repair
The technician will connect your vehiclersquos
computer system to a diagnostic scan tool
which will indicate why the light was acti-
vated
At the same time the technician can ana-
lyze idle speed throttle response engine
temperature fuel system pressure manifold
vacuum exhaust emission levels and many
other key indicators Once the problem is
fixed the carrsquos computer is reset to initiate
its release process The technician should
then be able to tell you what needs to be
done and discuss potential warranty cover-
age and further testing if necessary
For a free ldquoCar Care Guiderdquo or for further
information visit wwwcarcareorg
Donrsquot be in the dark
about your enginersquos
problem when the check
30 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
Christa Payne Area Manager 614-778-1958
christapayneaolcom Undercoverwearcomchristapayne
Call me to book your Special Girls Night Party
Business Opportunity
Changing Womenrsquos Lives
REGISTER YOUR BUSINESS IN OUR ONLINE BUSINESS DIRECTORY FREE AT WWWURBANTRENDSETTERSCOM UTS BIZ LIST
ARE YOU A TRENDSETTERS
Urban Trendsetters wants to spotlight you and your busi-
ness
Send your us your photo and brief introduction to Sha-
ronurbantrendsetterscom Subject Business Spotlight
SELL YOUR STUFF
UTS Classifieds
All print classified ad will get
FREE placement online
One Week $25 Two Weeks $40 One Month $75 Includes 1 photo up to 500 characters
Call Urban Trendsetters
Today
Your ad could be here for as low as
a $150 investment
Call Urban Trendsetters Today
888-885-5552
Urban Trendsetters Business Directory
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 31
FINANCIAL ADVISOR
Registered Investment Advisory Firm is
currently expanding throughout
Ohio We are in search of Independ-
ent Investment Advisor Representatives
Must be self-motivated professional and
willing to take direction If you have a
financial or insurance back round we
encourage your response We work with
Globally Recognized Money Manag-
ers Strong Ethics and complete transpar-
ency with clients relationships is essen-
tial Please contact Hardiman Invest-
ment Management Inc 614-209-
9748 or submit a resume via e-mail to
FREELANCE WRITERS
Do you love to write Urban
Trendsetters is growing and we
are looking for writers
If you are good writer love con-
necting with people and enjoy relay-
ing empowering information UTS is
the place for you Contact Sharon S
Gordon at 888-885-5552 for more
information or send email to in-
fourbantrendsetterscom
CLASSIFIEDS UTS Online Classifieds The Urban Trendsetters allow our customers the opportunity to submit their classified ads and pay online You may add photos videos and links to your classified ads You may also choose to upload current display ad As with our coupons our classified ads are available in print online via e-blast in our weekly top classified blast as well as front page top classified listing feature on our website
MEDIA SALES
Earn Extra Income for the Holidays
Urban Trendsetters wants to increase your
sales staff We offer a variety of media ser-
vices and we serve many different industries
If you are a professional individual seeking
unlimited income potential give us a call to-
day at 888-885-5552 or email
salesurbantrendsetterscom NO EXPERIENCE NECESSARY
Have you tried that crazy wrap thing
We NEED Distributors NOW The It Works Ultimate Body applicator is a first to market product like NOTHING you have ever seen before The Ultimate Body
Applicator is a all natural non woven cloth that is site specific ANYWHERE you place is its going to TONE TIGHTEN and FIRM in
as little as 45 minutes Reduces the appearance of cellulite and varicose veins No its not water weight loss No it wont come back over
night and YES IT WORKS Donrsquot believe Try if for YOURSELF Call Mykayla Bryant Diamond Director at 937-532-8295
UTS FREE CARD
Ever wondered how your business could
profit from a Pre-Paid Card and the PPC
industry Contact UTS Free today at
614-526-8871 or email
utsfreecardgmailcom
Urban Trendsetters and Career Town Network Host STEM
Virtual Career Fairs
The purpose of this conference is to follow the governments lead in its STEM or Educate to Innovate model Our 4 goals are
1 Bring more awareness and emphasize the importance of in our educa-
tion system and encourage students to pursue degrees and careers in
STEM
2 Create more teachers and educators in the STEM areas
3 Create more diversity and careers in STEM for women and minorities
4 Create and develop relationships between corporations colleges uni-
versities and educators that will provide more positions of internships for
For Registration Vendor and Sponsorship Opportunities and Information
Call 888-885-5552 Email
Sharonurbantrendsetterscom wwwurbantrendsetterscom
Register for Your FREE Career Town Account
March- Celebrating Women of Diversity
AprilmdashHealthcare May-Internship amp Summer Opportunities HBCU
This series of career fairs will allow recruiters and job seekers to interact
one on one from the comfort of office and home Each week is dedicated
Logistics amp Warehouse Professional Healthcare and STEM
Classified Ads
$25 amp up
Your Ad
Could Be
HERE
32 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
Urban Trendsetters is YOUR NEW Online Marketing Department
SECURE YOUR ACCOUNTS TODAY Urban Trendsetters Brand Establisher amp Booster
Call 888-885-5552 for a FREE Consultation
The next most important things to secure for your brand after acquiring your domain name are the account names and profiles
on social media blogs and local directories
We all know that it is optimal to have a domain name that exactly matches your brand name or business name The same is true for
your account names as well as the URLs of your profiles on social media blogs and directories Your accounts on Web
properties are part of your brand presence and so securing your accounts
Establishing your accounts with optimal branding is of great
importance
ALL FOR $799
20 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
REAL ESTATE TRENDS
HOME amp STYLE TRENDS
Five Quick Ways To Upgrade Your Home For Resale
(NAPSI)mdashWhether yoursquore considering
cashing in on your equity downsizing trad-
ing up moving for a change of scenery or
relocating for better prospects a few smart
investments and improvements can help
your home stand out from the competition
so you get top dol-
lar Even if yoursquore
not planning on
moving anytime
soon these strate-
gies can maximize
your homersquos value
and increase its
marketability
bull Sprucing up the
exterior If you
think yoursquoll have a
few years before
you move work on
your landscaping
now to give plants
time to mature
Look for easy-care
perennials such as hostas which multiply
on their own If you have less time you can
still achieve a quick makeover by power
washing paths and siding painting or up-
grading your front door and keeping the
lawn watered and weeded
bull Removing eyesores inside Some minor
adjustments can help buyers recognize
whatrsquos great about your home Swap out-
dated fixtures remove wallpaper and give
everything a deep clean Replacements
donrsquot have to be top of the line they just
need to eliminate hang-ups for potential
buyers
bull Improving the kitchenmdashto a point You
probably wonrsquot recoup the cost of a full
kitchen renovation but smaller projects such
as upgrading appliances and painting or
refinishing cabinets can modernize the
space
bull Refreshing rooms with neutral paint This is a time-honored tip for a reason
While seeing your favorite bold hues on the
walls makes you happy potential buyers
may not agree A fresh coat of neutral paint
can help them envision their own belong-
ings in the space
bull Focusing on energy efficiency The right
energy-smart upgrades can assure buyers
theyrsquore seeing an efficient home where util-
ity bills can be minimized Adding insula-
tion to the attic and walls can make a dra-
matic improvement in many homes Con-
sider the windows as well Adding a heat-
rejecting window film such as 3M Sun
Control Window Film can reduce cooling
costs and typically does not change the win-
dowsrsquo appearance Since the window film
can reject up to 99 percent of UV rays it
can protect the investment you made in
your hardwood floors rugs window treat-
ments furniture and artwork
Learn More
For further facts visit www3Mcom
homeimprovement
(NAPSI)mdashThere could be good news for
many households The garage can be so
much more than a storage room where you
hide your kidrsquos soccer cleats lawn mower
and old yearbooks With these five tips you
can make it as organized functional and
aesthetically pleasing as any room in your
house
1 For many the garage is the pri-
mary entry and exit point to the
home but it can also serve as a
terrific storage space for emergen-
cy supplies Check to make sure
your home emergency kit is up to
codemdashreplace batteries in flash-
lights and replenish your canned
food and medical supplies You
may not need them every day of
the year but itrsquos better to be safe
than sorry Also ensure that you
have backup power sources availa-
ble in the event of an outagemdasha
home generator and backup battery for your
garage door opener are proven solutions
that will help maintain accessibility and
functionality for your family no matter the
circumstance
2 While reorganizing take some time to
check your garage door Test the alignment
by disconnecting the door from the opener
once itrsquos disconnected you should be able
to lift the door easily with one hand If the
door is stuck or difficult to lift you should
call an authorized dealer for an inspection
Also be mindfulmdashif your garage door
opener was installed prior to 1993 itrsquos
probably time to have it replaced as it may
not be equipped with the latest safety fea-
tures such as photo eyes
3 When cleaning the garage homeowners
tend to think of horizontal spacemdashclearing
out boxes on the floor moving gardening
equipment and power tools over to the
sidemdashbut freeing up vertical space can be
just as important Instead of piling contain-
ers on the floor think about installing wall
shelves to maximize space If you want to
clear up additional overhead for a larger
car a hanger for bikes or other large pieces
of sporting equipment consider replacing
your overhead garage door opener
4 Yoursquove organized and upgraded your
garage but yoursquore not done yetmdashyou need
to be sure your garage is a safe place for
friends family and pets Store flammable
propane tanks outdoors and invest in a 5- or
10-pound fire extinguisher in case of emer-
gencies Lock up any other dangerous
chemicals
5 A good cleaning ultimately helps in-
crease convenience and peace of mind and
that premise can extend beyond organiza-
tional tips
Creating a clean functional space will pro-
vide the peace of mind you want and de-
serve You can turn your home into an or-
ganized retreat and your garage into a func-
tional space-saving area you can enjoy year
after year
Spring Cleaning 101 Find Extra Funds and Freedom By Decluttering Your Garage
How a few quick touch-ups can create added value to your
home
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 21
TRENDY PALETTE
(NAPSI)mdashSo many people are grilling out-
doors year-roundmdasheven when temperatures
dip below freezingmdashthat Weber Grills the
company that launched the grilling revolu-
tion more than 60 years ago has released its
top tips for hearty grillers who simply
wonrsquot give up the distinctive flavors that
only an outdoor grill can deliver
ldquoMore than half of grill owners grill year-
roundmdashand 35 percent grill when the
temperature drops below freezingrdquo
said Kim Lefko Executive Vice Pres-
ident AMERICAS Weber-Stephen
Products LLC ldquoOur annual Weber
GrillWatch Survey reveals the top
reason people brave the cold is be-
cause they feel everything tastes better
grilled They also tell us itrsquos because
they see grilling as an adventure itrsquos
lsquome timersquo and itrsquos lsquofootball seasonrsquordquo
Whether grilling for one or two or to
add some flair to your next party be sure to
bundle up on your way to the grill and arm
yourself with these essential tips from We-
ber
bull Plan on adding five to 10 minutes to the
normal time it takes to preheat your grill in
the warmer months
bull Even when itrsquos cold outside never grill in
an enclosed space that can trap deadly car-
bon monoxide such as inside a garage or
under an overhang
bull If yoursquore lookinrsquo you ainrsquot cookinrsquo Resist
the urge to lift the lid Repeatedly opening
the grill will let precious heat escape ulti-
mately increasing your grilling time
bull Use a thermometer to measure the internal
temperature of foods for delicious results
every time
bull Have backup fuelmdashcharcoal and pro-
panemdashon hand in the winter as the grill will
typically require more fuel than during the
warmer months
bull Grill what you know Cold weather is the
time to stick with the tried-and-true recipes
you know by heart to maximize efficiency
at the grill
bull Position gas grills so the wind is perpen-
dicular to the gas flow and not blowing the
flame down the burner tubes
bull Keep your grill covered to protect it from
the elements
bull Snow gloves are not barbecue gloves
Make sure you have on heat-resistant
gloves when operating your grill
For additional cold weather grilling tips
visit wwwwebercomweber-nationblog
how-to-grill-in-the-winter
Essential Tips For Year-Round Grilling
888-885-5552 inforbantrendsetterscom
URBAN TRENDSETTERS INTRODUCES
NEW APPS FOR RESTAURANTS amp MORE
22 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
HEALTH AND WELLNESS
by Bruce Johnson
heart attack survivor and news reporter-
anchor
(NAPSM)mdashldquoForty-two-year-old black
male probable heart attackrdquo To this day
the paramedicsrsquo words as they rushed me to
a Washington DC hospital ring in my
ears
It began as a normal Thursday cover-
ing news as a street reporter in the
toughest part of our nationrsquos capital
When the severe pain in my chest
began I tore open the top buttons of
my dress shirt and loosened my tie to
no avail After a few failed attempts
to shake off the pain I was rushed by
ambulance to the local hospital
As I was rolled into the emergency
room my shirt was cut off an IV
needle was stuck in my arm and
monitoring leads were stuck to my
chest I was given medication to dis-
solve any blood clots and restart
blood flow to my heart An electrocardio-
gram showed that I had had a type of heart
attack called ldquothe widow makerrdquo An artery
was abruptly and completely blocked Fifty
percent of patients who have this type of
heart attack die before they get to the hospi-
tal
My cardiologist was concerned I was
young to be having a heart attack and was
outwardly in good health
Two years before my heart attack with a lot
of help I had quit smoking and eliminated
all alcoholic drinks However my job as a
reporter for a top news station was inherent-
ly stressful I often grabbed fast food as I
tried to balance professional responsibilities
with family time It had all caught up with
me
Later that night my chest pain came back
and I was flown to another hospital where
an emergency angioplasty was performed to
widen the obstructed artery
I was in intensive care for several days be-
fore starting inpatient cardiac rehab Within
2 weeks I was walking and ready to go
home I continued my supervised cardiac
rehab as an outpatient for another 6 weeks
Determined to learn why I had my heart
attack and what I could do to prevent anoth-
er one I relied on what I did best research
and investigation I asked my family about
our history of cardiovascular disease I read
articles and listened intently when the nurs-
es and doctors explained about my blood
pressure pulse weight and medications I
worked with a nutritionist who told me that
if I ate mostly fresh fruits and vegetables
broiled fish and chicken and lower-fat
foods I could occasionally enjoy spare ribs
at family get-togethers
I had always been athletic before my heart
attack but I knew I needed an activity that
Hey Man Itrsquos Time We Have A Heart-to-Heart
Continued on Page 23
Bruce at work amp play
after surviving heart
attack
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 23
DIET FREE LIFE PROUD SPONSORS OF THE NEW UTS
FITS amp TRENDY MAGAZINE gave me control of my heart speed I start-
ed by running on a treadmill and then
moved my runs outside I listened to my
body but wasnrsquot afraid to push myself
I saw my doctors regularly to make sure
my heart was functioning at its best My
health care team was stunned by my recov-
ery often calling me a miracle which felt
great But not as good as knowing I was
living healthy tracking and controlling my
blood pressure and taking care of myself
Despite my progress I needed to prove to
myself that I was healthy Since running
had be come my passion I entered the
Marine Corps Marathon With clearance
from my doctor on October 22 2000mdash
eight years after my heart attackmdashI ran
262 miles When I crossed the finish line
I knew my heart attack hadnrsquot defeated or
defined me
I know I was spared My story could have
turned out differently and I am grateful for
this gift of life But do you know what
This could be you Heart disease remains
the leading cause of death in America
If you learn anything from my story I
hope itrsquos that YOU have to take care of
yourself and your heart No one else can
do it for you During American Heart
Month and all through the year make
your heart a priority Know your blood
pressure and keep it in control Donrsquot
smoke Eat less fatty salty and greasy
food and more fruits and vegetables Make
an appointment with your doctor Free
resources and information are available
from Million Hearts at
http1usagov1AU65x6 Take it from
me taking action today could save your
life tomorrow
HeartmdashContinued From Page 22
24 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
BEAUTY AND FASHION TRENDS
Inspiring Beauty 50 Years of Ebony Fashion Fair
The first-ever exhibition on the Ebony
Fashion Fair Inspiring Beauty explores the
50-year history of the charity fashion spec-
tacle that redefined the concepts of beauty
style and empowerment for African Ameri-
cans by examining the history of the show
and its director and producer Eunice W
Johnson
Inspiring Beauty showcases nearly 100 ob-
jects including ensembles and accessories
displayed on fully stylized mannequins to
recreate the runway experience as well as
archival photographs video and Johnsonrsquos
personal effects to tell the full story of these
unparalleled events At the center of this
dynamic show are the stunning gowns
feathered coats and statement designs seen
in the 40 garments selected from a collec-
tion of thousands Johnson amassed in five
decades
Works by designers including Stephen
Burrows Christian Dior Christian La-
croix Bob Mackie Missoni Jean Patou and Sarli illustrate themes of vision inno-
vation and power as exemplified by John-
sonrsquos entrepreneurial spirit flair for fash-
ion and philanthropic goals as co-founder
of Johnson Publishing Company publisher
of Ebony and Jet magazines
Exhibition highlights include garments
from fashion greats such as Valentino
Pierre Cardin and Alexander McQueen
for Givenchy before they reached world-
renowned status An Yves Saint Laurent
lsquoPicassorsquo cocktail dress Nina Ricci even-
ing ensemble of a shirred jumpsuit and ruf-
fle coat Karl Lagerfeld for Chloeacute beaded
gown Vivienne Westwood animal print
evening gown and Emanuel Ungaro two
piece bridal gown are examples of the spec-
tacular trends of fashion and attitude of
style
Developed by the Chicago History Museum
in cooperation with Johnson Publishing
Company Inspiring Beauty offers an un-
precedented multisensory experience to
visitors who have never attended an Ebony
Fashion Fair as well as reconnects those
who experienced it first-hand
TOUR SCHEDULE Museum of Design Atlanta GA
October 18 2014 ndash January 4 2015
Milwaukee Art Museum WI
February 5 2015 ndash May 3 2015
Minnesota History Center St Paul MN
May 22 2015 ndash August 16 2015
Charles H Wright Museum of African
American HIstory Detroit MI
September 18 2015 ndash January 3 2016
Memorial Art Gallery of the University
of Rochester NY
January 30 2016 ndash April 24 2016
Bellevue Arts Museum WA
May 20 2016 ndash August 12 2016
The George Washington University Mu-
seum and The Textile Museum Wash-
ington DC February 10 2017 ndash June 4 2017
Eunice Johnson at work 1970 Photo
courtesy of Johnson Publishing Compa-
Eunice Johnson with designer Yves
Saint Laurent 1972 Photo courtesy of
Johnson Publishing Company LLC
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 25
ldquoMaking pretty faces is my specialty
Sara King
Professional Makeup Artist
614-900-1033 wwwstyleseatcomsarakingbeauty
Special
Events
Free-Lance
Make-Up Parties
BEAUTY amp FASHION TRENDS
Available at DrsquoAndrearsquos Hair Studio
DrsquoAndrea Brown Master Designer
2151 E Dublin Granville Road Suite F
Columbus OH 43229 P 614-636-2298
5 STAR HAIR MAYVEENCOM
Natural Straight
Deep Wave
Curly Wave
Loose Wave
FREE BUSINESS OPPORTUNITY
CALL TODAY
If yoursquore like me yoursquove got a random col-
lection of carrier and essential oils some-
where in your beauty arsenal If yoursquore like
me said random collection of essential and
carrier oils is mostly just sitting there col-
lecting dust and taking up space on your
shelves Many of us aspire to be gung-ho
DIY mixtresses in our down time but life
doesnrsquot always have that in store for us In
fact sometimes we buy products we donrsquot
need and make aspirational plans that wersquore
going to learn how to use them That
doesnrsquot always happen Irsquom here to help
you sift through the clutter
First things first ndash let me introduce you to a
recipe book you should check out ndash Natural
Beauty Alchemy Make Your Own Organic
Cleansers Creams Shampoos Serums
Balms and More Itrsquos written by fabulously
named licensed pharmacist and expert
healthcare professional Fifi M Maacaron
and features more than 100 easy to follow
recipes for skin and body IMO itrsquos pret-
ty light on hair recipes but it offers helpful
and simple recipes for bellas who want to
make their own toner or serum or even per-
fumes from essential oils With permission
from the publisher I got access to a few
exclusive recipes ndash you gotta get the book
for the rest I specifically requested the
breakdown for the ldquo3-in-1 Lazy Blendrdquo ndash
you KNOW I love a good multi-use prod-
uct A DIY multi-use product SOLD
Herersquos the breakdown courtesy of The
Countryman Press
3-in-1 Lazy Blend ndash Makeup Remov-
er Toner amp Night Oil
What could be better than a makeup remov-
er that is also a toner and an anti-aging
night oil all in one bottle This formula
softens the skin and nourishes it While the
composition of jojoba oil is very close to
that of the skinrsquos own lipids and it doesnrsquot
clog pores wheat germ oil is rich in vita-
mins and minerals that prevent aging
Chamomile tea and rose water are extreme-
ly skin friendly and help alongside glycer-
in balance moisture levels Keep this oil-
water mix handy especially when you have
little time and energy left at the end of the
day
INGREDIENTS 2 ounces (60 ml) rose water
1 tablespoon almond oil
1 tablespoon jojoba oil
1 tablespoon wheat germ
1 ounce (30 ml) chamomile tea (at room
temperature)
1 teaspoon glycerin
5 drops vitamin E oil
Note You can substitute witch hazel for
rose water in case of oily skin
INSTRUCTIONS 1 Mix the above ingredients adding one at
a time Shake well and then transfer to a
spray bottle
2 Shake vigorously to disperse oil droplets
before spraying onto a cotton disc or ball
Wipe the face and neck repeating if neces-
sary to remove makeup completely
3 You do not need to rinse or follow with a
toner or night oil because this formula does
it all
4 Store the bottle in a cool place away from
sunlight and heat
Try This DIY Beauty Recipe ndash the 3-in-1 Makeup Remover Toner amp Night Oil
By Patrice Grell Yursik
Founder Afrobellacom
26 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
ARTS AND ENTERTAINMENT
NEW YORK NY and UNIVERSAL CITY Calif ndash The biggest names in en-tertainment will bring the music of the iHeartRadio app to life on Sunday March 29 for the second edition of the iHeartRadio Music Awards hosted by Oscar and Grammy award winning actor and musician Jamie Foxx The event will air live on NBC from 8-11 pm ETPT from the historic Shrine Auditorium in Los Angeles and will be broadcast sim-ultaneously on iHeartMedia stations na-tionwide and across the iHeartRadio
digital music platform
The three hour telecast will truly reflect Americarsquos favorite music and will show-case the yearrsquos most popular artists and songs determined by the iHeartRadio Chart and fan voting through iHeartRa-dio stations nationwide The evening will include performances by Rihanna Iggy Azalea Sam Smith Madonna Ja-son Aldean Jamie Foxx Meghan Trai-nor Jason Derulo Jennifer Hudson Kelly Clarkson Snoop Dogg Nate Ruess Alesso and Florida Georgia Line
along with appearances from Taylor Swift and more This yearrsquos iHeartRa-dio Music Awards will also feature un-
expected collaborations from some of
the top names in music
ldquoThis is the night we celebrate the big-gest songs and artists we played for fans on our iHeartRadio stations across America and on the iHeartRadio app over the past year along with a look at whats coming in 2015rdquo said John Sykes President of Entertainment En-terprises for iHeartMedia Inc ldquoAnd who better to host than both a Grammy win-ning musician and Oscar winning per-former Jamie Foxx This is going to be an amazing star packed Sunday night of
music on NBC
ldquoIrsquom so excited that Jamie Foxx is taking the reins at this yearrsquos iHeart awards He is the perfect choice to lead this extraordinary night of music and celebrity artists said Paul Telegdy President Alternative and Late Night
Programming NBC Entertainment
2014 was such an incredible year for so many artists across different genres so
its great to see them get the recognition they deserve said Tom Poleman Pres-ident of National Programming Platforms for iHeartMedia Whether theyre new to the scene or industry veterans each artists journey is exciting to follow from their first radio spin to their first
iHeartRadio Music Award nomination
The iHeartRadio Music Awards is the night in music where the indus-tryrsquos top artists get to shine in a relaxed and fun atmosphere and celebrate their own achievements as well as those of their peersrdquo said Ian Stewart President of Done +
Dusted Inc
Category finalists for the iHeartRa-dio Music Awards were announced on February 4 with 2014 iHeartRa-dio Innovator Award winner Pharrell Williams making a special appear-ance on NBCrsquos TODAY show to
reveal this yearrsquos Artist of the Year nomi-nees Social voting through iHeartRadio stations nationwide for the Best Lyrics Best Fan Army and Renegade catego-ries will run through Friday March 20 Category finalists (by alphabetical order) are
JAMIE FOXX TO HOST IHEARTRADIO MUSIC AWARDS LIVE ON NBC Sunday March 29 (8-11 PM ETPT)
Rihanna Iggy Azalea Sam Smith Taylor Swift Madonna Jason Aldean Jamie Foxx Meghan Trainor Jason Derulo Jennifer Hud-son Kelly Clarkson Snoop Dogg Nate Ruess Alesso and Florida Georgia Line
Continued on Page 27
Jamie Foxx
Rihanna
Snoop Dogg
Jennifer Hudson
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 27
EVENTS
The Urban Trendsetters List of 2015 Media Sponsorship is GROWING NATIONALLY amp FAST
Events Include but NOT limited to
Whorsquos Who Publishing Book Unveiling Receptions for Atlanta GA other city announcements soon
The African American Male Wellness Walk Atlanta Detroit Washington DC Niagara Falls
2015 Champions of Diversity and Career town Network Career Fair-Columbus OH and Atlanta GA
The African American Film Festival-New York City
FOR MORE INFORMATION ON ADVERTISING SPONSORSHIP OR VENDOR OPPORTUNITIES LOG ONTO WWWURBANTRENDSETTERSCOM EVENTS
CALL Mykayla Bryant or Sharon S Gordon at 888-885-5552
EMAIL mykaylaurbantrendsetterescom or Sharonurbantrendsetterscom
Artist of the Year
Ariana Grande
Iggy Azalea
Luke Bryan
Sam Smith
Taylor Swift Song of the Year
All About That Bass - Meghan Trainor
All of Me - John Legend
Happy - Pharrell Williams
Shake It Off - Taylor Swift
Stay With Me - Sam Smith Best Collaboration
Bang Bang - Jessie J + Ariana Grande + Nicki Minaj
Dark Horse - Katy Perry featuring Juicy J
Fancy - Iggy Azalea featuring Charli XCX
Problem - Ariana Grande featuring Iggy Azalea
Talk Dirty - Jason Derulo featuring 2 Chainz
Best New Artist
Bastille
Cole Swindell
Iggy Azalea
Meghan Trainor
Sam Smith Country Song of the Year
Bartender - Lady Antebellum
Burnin It Down - Jason Aldean
Dirt - Florida Georgia Line
Give Me Back My Hometown - Eric Church
Play It Again - Luke Bryan Hip HopRampB Song of the Year
Dont Tell Em - Jeremih featuring YG
Drunk in Love - Beyonceacute featuring Jay Z
Flawless - Beyonceacute
Loyal - Chris Brown featuring Lil Wayne and Tyga
New Flame - Chris Brown featur-ing Usher and Rick Ross
Dance Song of the Year
Animals - Martin Garrix
Blame - Calvin Harris featuring John Newman
La La La - Naughty Boy featuring Sam Smith
Summer - Calvin Harris
Waves - Mr Probz
Alternative Rock Song of the Year
Come With Me Now - KONGOS
Do I Wanna Know - Arctic Mon-keys
Fever - The Black Keys
Something From Nothing - Foo Fighters
Take Me to Church - Hozier Best Lyrics
All of Me - John Legend
Blank Space - Taylor Swift
Counting Stars - OneRepublic
Habits (Stay High) - Tove Lo
Stay With Me - Sam Smith
Thinking Out Loud - Ed Sheeran
Best Fan Army
5SOSFAM - 5 Seconds of Summer
Arianators - Ariana Grande
Bey Hive - Beyonceacute
Team Breezy - Chris Brown
Sheerios - Ed Sheeran
Church Choir - Eric Church
Directioners - One Direction
Selenators - Selena Gomez
Mendes Army - Shawn Mendes
Swifties - Taylor Swift Renegade Award presented by the All New 2015 Jeep Renegade
Brantley Gilbert
Charli XCX
Hozier
Iggy Azalea
Meghan Trainor
This year the iHeartRadio Music Awards is partnering with the Jeep brand to pre-sent the first-ever ldquoRenegade Awardrdquo The ldquoRenegade Awardrdquo celebrates emerging standout artists who have bro-ken boundaries while staying true to themselves These artists defy conven-tion to create new musical lanes that are distinctly their own They are authentic and passionate with the talent to stretch the limits and do something extraordi-
nary
The iHeartRadio Music Awards will be executive produced by John Sykes Tom Poleman and Liz Kelly of iHeartMedia along with Ian Stewart and Hamish Hamilton of Done and Dusted Inc who will also produce the show for NBC Stu-
dios Hamilton will also direct
Proud partners of this yearrsquos events in-clude the All New 2015 Jeep Renegade
and Taco Bellreg
For breaking news and exclusive iHeartRadio Music Awards content visit iHeartRadiocomawards or follow the social buzz on Twitter Facebook Insta-
gram and Google +
IHeart - Continued From Page 25
ARTS AND ENTERTAINMENT
28 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
TRAVEL TRENDS
FOR VENDOR AND SPONSORSHIP INFORMATION CONTACT SHARON S GORDON 888-885-5552
(NAPSI)mdashFor those looking to take an
upscale road trip but who want to get the
most for their money there are several tips
and tricks to keep in mind when planning a
getaway
Time Your Trip-If your dates are flexible
try traveling to your selected destination
during its off-season Hotels often drop
their rates to attract business when crowds
thin out and you can score a great deal
while avoiding a tourist rush Try a moun-
tain destination before ski season is in full
swing or a famous site such as the Grand
Canyon on a weekday during the school
year
Take Advantage of Luxury Partnerships-
Luxury brands often partner to provide their
customers with added value To take your
road trip up a notch from the moment you
pull out of your driveway a special edition
Crafted Line of vehicles from Lexus comes
equipped with a beautiful two-piece set of
tailor-made Tumi luggage The Lexus
Crafted Line features an Ultra White exteri-
or with Obsidian door handles side mirrors
and grille Eye-catching seats contrast
stitching headrests and door panels are
either two-tone BlackScarlet or Black
Cabernet Models include IS 250 F SPORT
LS 460 F SPORT and GS 350 F SPORT in
RWD and AWD RX 350 AWD F SPORT
and ES 350
The limited edition Tumi duffel bag set was
specifically designed to match the vehicles
for grille-to-trunk coordination Lexus own-
ers can find additional pieces of this origi-
nal luggage set and other exclusive offers at
LexusDriverscom A Meguiarrsquos New Car
Care Kit is also included as another extra
bonus for Crafted Line owners
Search for Package Deals-Regardless of
when you travel try to look for a hotel of-
fering a package deal to capitalize on your
travel investment Many upscale hotels of-
fer credit toward their on-site restaurants
bars or spas when you book in advance
online Hotels in areas such as Napa Valley
or other wine country destinations may
partner with nearby wineries to offer its
guests exclusive deals on tastings and tours
For example The Allison Inn amp Spa in Or-
egonrsquos Willamette Valley offers Lexus
owners the chance to sample three distinc-
tive local wines and receive a complimen-
tary bottle of their favorite The resort also
has an on-site fleet of Lexus vehicles avail-
able for guests to drive eliminating the
need for a rental car
Take the Scenic Route-The great thing
about road trips is that you can skip the
crowded expensive attractions and enjoy
the view from the comfort of your car seat
And all passengers will be happy to spend
more time taking in free scenic sites along
the way Take advantage of natural wonders
and roadside attractionsmdashsuch as New
Yorkrsquos scenic Finger Lakes region or
kitschy Route 66 sitesmdashwhenever possible
With these tips and tricks and a little ad-
vance planning yoursquoll save time and money
while elevating your road trip Find out
more at wwwLexuscomcraftedline
Elevate Your Next Road Trip By Seeking Out Added Value
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 29
AUTO TRENDS
When The Check Engine Light Is On Donrsquot Ignore It
Donrsquot take this lightly One of the most
vital signals of an improperly functioning
vehicle is the check engine light and when
illuminated it alerts the driver to a variety
of existing potential problems Neverthe-
less vehicle checkups
during car care events
throughout the country
reveal that the check en-
gine light is on in nearly
one out of 10 vehicles
Some common malfunc-
tions that can cause the
check engine light to illu-
minate include a faulty
oxygen sensor mass air-
flow sensor or spark
plugs and wires If the light flashes the
condition is more critical and must be
checked immediately to prevent severe
damage which may include catalytic con-
verter damage
ldquoWhen the check engine light comes on it
means that a vehicle system such as the
ignition fuel injection or emission control
is not operating properly even if the vehicle
appears to be running normallyrdquo explained
Rich White executive director Car Care
Council the source for the ldquoBe Car Care
Awarerdquo campaign promoting regular vehi-
cle care maintenance and repair
ldquoA glowing check engine light doesnrsquot
mean you have to immediately pull the car
to the side of the road but it does mean you
should get the car checked out as soon as
possible Ignoring the warning light could
result in costly repairs At the very least the
light could alert you to an engine problem
that is negatively impacting fuel economyrdquo
he added
When scheduling service make sure the
automotive shop that examines your vehicle
has professional technicians who are trained
and certified in OBDII diagnosis and repair
The technician will connect your vehiclersquos
computer system to a diagnostic scan tool
which will indicate why the light was acti-
vated
At the same time the technician can ana-
lyze idle speed throttle response engine
temperature fuel system pressure manifold
vacuum exhaust emission levels and many
other key indicators Once the problem is
fixed the carrsquos computer is reset to initiate
its release process The technician should
then be able to tell you what needs to be
done and discuss potential warranty cover-
age and further testing if necessary
For a free ldquoCar Care Guiderdquo or for further
information visit wwwcarcareorg
Donrsquot be in the dark
about your enginersquos
problem when the check
30 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
Christa Payne Area Manager 614-778-1958
christapayneaolcom Undercoverwearcomchristapayne
Call me to book your Special Girls Night Party
Business Opportunity
Changing Womenrsquos Lives
REGISTER YOUR BUSINESS IN OUR ONLINE BUSINESS DIRECTORY FREE AT WWWURBANTRENDSETTERSCOM UTS BIZ LIST
ARE YOU A TRENDSETTERS
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ness
Send your us your photo and brief introduction to Sha-
ronurbantrendsetterscom Subject Business Spotlight
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Today
Your ad could be here for as low as
a $150 investment
Call Urban Trendsetters Today
888-885-5552
Urban Trendsetters Business Directory
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 31
FINANCIAL ADVISOR
Registered Investment Advisory Firm is
currently expanding throughout
Ohio We are in search of Independ-
ent Investment Advisor Representatives
Must be self-motivated professional and
willing to take direction If you have a
financial or insurance back round we
encourage your response We work with
Globally Recognized Money Manag-
ers Strong Ethics and complete transpar-
ency with clients relationships is essen-
tial Please contact Hardiman Invest-
ment Management Inc 614-209-
9748 or submit a resume via e-mail to
FREELANCE WRITERS
Do you love to write Urban
Trendsetters is growing and we
are looking for writers
If you are good writer love con-
necting with people and enjoy relay-
ing empowering information UTS is
the place for you Contact Sharon S
Gordon at 888-885-5552 for more
information or send email to in-
fourbantrendsetterscom
CLASSIFIEDS UTS Online Classifieds The Urban Trendsetters allow our customers the opportunity to submit their classified ads and pay online You may add photos videos and links to your classified ads You may also choose to upload current display ad As with our coupons our classified ads are available in print online via e-blast in our weekly top classified blast as well as front page top classified listing feature on our website
MEDIA SALES
Earn Extra Income for the Holidays
Urban Trendsetters wants to increase your
sales staff We offer a variety of media ser-
vices and we serve many different industries
If you are a professional individual seeking
unlimited income potential give us a call to-
day at 888-885-5552 or email
salesurbantrendsetterscom NO EXPERIENCE NECESSARY
Have you tried that crazy wrap thing
We NEED Distributors NOW The It Works Ultimate Body applicator is a first to market product like NOTHING you have ever seen before The Ultimate Body
Applicator is a all natural non woven cloth that is site specific ANYWHERE you place is its going to TONE TIGHTEN and FIRM in
as little as 45 minutes Reduces the appearance of cellulite and varicose veins No its not water weight loss No it wont come back over
night and YES IT WORKS Donrsquot believe Try if for YOURSELF Call Mykayla Bryant Diamond Director at 937-532-8295
UTS FREE CARD
Ever wondered how your business could
profit from a Pre-Paid Card and the PPC
industry Contact UTS Free today at
614-526-8871 or email
utsfreecardgmailcom
Urban Trendsetters and Career Town Network Host STEM
Virtual Career Fairs
The purpose of this conference is to follow the governments lead in its STEM or Educate to Innovate model Our 4 goals are
1 Bring more awareness and emphasize the importance of in our educa-
tion system and encourage students to pursue degrees and careers in
STEM
2 Create more teachers and educators in the STEM areas
3 Create more diversity and careers in STEM for women and minorities
4 Create and develop relationships between corporations colleges uni-
versities and educators that will provide more positions of internships for
For Registration Vendor and Sponsorship Opportunities and Information
Call 888-885-5552 Email
Sharonurbantrendsetterscom wwwurbantrendsetterscom
Register for Your FREE Career Town Account
March- Celebrating Women of Diversity
AprilmdashHealthcare May-Internship amp Summer Opportunities HBCU
This series of career fairs will allow recruiters and job seekers to interact
one on one from the comfort of office and home Each week is dedicated
Logistics amp Warehouse Professional Healthcare and STEM
Classified Ads
$25 amp up
Your Ad
Could Be
HERE
32 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
Urban Trendsetters is YOUR NEW Online Marketing Department
SECURE YOUR ACCOUNTS TODAY Urban Trendsetters Brand Establisher amp Booster
Call 888-885-5552 for a FREE Consultation
The next most important things to secure for your brand after acquiring your domain name are the account names and profiles
on social media blogs and local directories
We all know that it is optimal to have a domain name that exactly matches your brand name or business name The same is true for
your account names as well as the URLs of your profiles on social media blogs and directories Your accounts on Web
properties are part of your brand presence and so securing your accounts
Establishing your accounts with optimal branding is of great
importance
ALL FOR $799
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 21
TRENDY PALETTE
(NAPSI)mdashSo many people are grilling out-
doors year-roundmdasheven when temperatures
dip below freezingmdashthat Weber Grills the
company that launched the grilling revolu-
tion more than 60 years ago has released its
top tips for hearty grillers who simply
wonrsquot give up the distinctive flavors that
only an outdoor grill can deliver
ldquoMore than half of grill owners grill year-
roundmdashand 35 percent grill when the
temperature drops below freezingrdquo
said Kim Lefko Executive Vice Pres-
ident AMERICAS Weber-Stephen
Products LLC ldquoOur annual Weber
GrillWatch Survey reveals the top
reason people brave the cold is be-
cause they feel everything tastes better
grilled They also tell us itrsquos because
they see grilling as an adventure itrsquos
lsquome timersquo and itrsquos lsquofootball seasonrsquordquo
Whether grilling for one or two or to
add some flair to your next party be sure to
bundle up on your way to the grill and arm
yourself with these essential tips from We-
ber
bull Plan on adding five to 10 minutes to the
normal time it takes to preheat your grill in
the warmer months
bull Even when itrsquos cold outside never grill in
an enclosed space that can trap deadly car-
bon monoxide such as inside a garage or
under an overhang
bull If yoursquore lookinrsquo you ainrsquot cookinrsquo Resist
the urge to lift the lid Repeatedly opening
the grill will let precious heat escape ulti-
mately increasing your grilling time
bull Use a thermometer to measure the internal
temperature of foods for delicious results
every time
bull Have backup fuelmdashcharcoal and pro-
panemdashon hand in the winter as the grill will
typically require more fuel than during the
warmer months
bull Grill what you know Cold weather is the
time to stick with the tried-and-true recipes
you know by heart to maximize efficiency
at the grill
bull Position gas grills so the wind is perpen-
dicular to the gas flow and not blowing the
flame down the burner tubes
bull Keep your grill covered to protect it from
the elements
bull Snow gloves are not barbecue gloves
Make sure you have on heat-resistant
gloves when operating your grill
For additional cold weather grilling tips
visit wwwwebercomweber-nationblog
how-to-grill-in-the-winter
Essential Tips For Year-Round Grilling
888-885-5552 inforbantrendsetterscom
URBAN TRENDSETTERS INTRODUCES
NEW APPS FOR RESTAURANTS amp MORE
22 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
HEALTH AND WELLNESS
by Bruce Johnson
heart attack survivor and news reporter-
anchor
(NAPSM)mdashldquoForty-two-year-old black
male probable heart attackrdquo To this day
the paramedicsrsquo words as they rushed me to
a Washington DC hospital ring in my
ears
It began as a normal Thursday cover-
ing news as a street reporter in the
toughest part of our nationrsquos capital
When the severe pain in my chest
began I tore open the top buttons of
my dress shirt and loosened my tie to
no avail After a few failed attempts
to shake off the pain I was rushed by
ambulance to the local hospital
As I was rolled into the emergency
room my shirt was cut off an IV
needle was stuck in my arm and
monitoring leads were stuck to my
chest I was given medication to dis-
solve any blood clots and restart
blood flow to my heart An electrocardio-
gram showed that I had had a type of heart
attack called ldquothe widow makerrdquo An artery
was abruptly and completely blocked Fifty
percent of patients who have this type of
heart attack die before they get to the hospi-
tal
My cardiologist was concerned I was
young to be having a heart attack and was
outwardly in good health
Two years before my heart attack with a lot
of help I had quit smoking and eliminated
all alcoholic drinks However my job as a
reporter for a top news station was inherent-
ly stressful I often grabbed fast food as I
tried to balance professional responsibilities
with family time It had all caught up with
me
Later that night my chest pain came back
and I was flown to another hospital where
an emergency angioplasty was performed to
widen the obstructed artery
I was in intensive care for several days be-
fore starting inpatient cardiac rehab Within
2 weeks I was walking and ready to go
home I continued my supervised cardiac
rehab as an outpatient for another 6 weeks
Determined to learn why I had my heart
attack and what I could do to prevent anoth-
er one I relied on what I did best research
and investigation I asked my family about
our history of cardiovascular disease I read
articles and listened intently when the nurs-
es and doctors explained about my blood
pressure pulse weight and medications I
worked with a nutritionist who told me that
if I ate mostly fresh fruits and vegetables
broiled fish and chicken and lower-fat
foods I could occasionally enjoy spare ribs
at family get-togethers
I had always been athletic before my heart
attack but I knew I needed an activity that
Hey Man Itrsquos Time We Have A Heart-to-Heart
Continued on Page 23
Bruce at work amp play
after surviving heart
attack
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 23
DIET FREE LIFE PROUD SPONSORS OF THE NEW UTS
FITS amp TRENDY MAGAZINE gave me control of my heart speed I start-
ed by running on a treadmill and then
moved my runs outside I listened to my
body but wasnrsquot afraid to push myself
I saw my doctors regularly to make sure
my heart was functioning at its best My
health care team was stunned by my recov-
ery often calling me a miracle which felt
great But not as good as knowing I was
living healthy tracking and controlling my
blood pressure and taking care of myself
Despite my progress I needed to prove to
myself that I was healthy Since running
had be come my passion I entered the
Marine Corps Marathon With clearance
from my doctor on October 22 2000mdash
eight years after my heart attackmdashI ran
262 miles When I crossed the finish line
I knew my heart attack hadnrsquot defeated or
defined me
I know I was spared My story could have
turned out differently and I am grateful for
this gift of life But do you know what
This could be you Heart disease remains
the leading cause of death in America
If you learn anything from my story I
hope itrsquos that YOU have to take care of
yourself and your heart No one else can
do it for you During American Heart
Month and all through the year make
your heart a priority Know your blood
pressure and keep it in control Donrsquot
smoke Eat less fatty salty and greasy
food and more fruits and vegetables Make
an appointment with your doctor Free
resources and information are available
from Million Hearts at
http1usagov1AU65x6 Take it from
me taking action today could save your
life tomorrow
HeartmdashContinued From Page 22
24 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
BEAUTY AND FASHION TRENDS
Inspiring Beauty 50 Years of Ebony Fashion Fair
The first-ever exhibition on the Ebony
Fashion Fair Inspiring Beauty explores the
50-year history of the charity fashion spec-
tacle that redefined the concepts of beauty
style and empowerment for African Ameri-
cans by examining the history of the show
and its director and producer Eunice W
Johnson
Inspiring Beauty showcases nearly 100 ob-
jects including ensembles and accessories
displayed on fully stylized mannequins to
recreate the runway experience as well as
archival photographs video and Johnsonrsquos
personal effects to tell the full story of these
unparalleled events At the center of this
dynamic show are the stunning gowns
feathered coats and statement designs seen
in the 40 garments selected from a collec-
tion of thousands Johnson amassed in five
decades
Works by designers including Stephen
Burrows Christian Dior Christian La-
croix Bob Mackie Missoni Jean Patou and Sarli illustrate themes of vision inno-
vation and power as exemplified by John-
sonrsquos entrepreneurial spirit flair for fash-
ion and philanthropic goals as co-founder
of Johnson Publishing Company publisher
of Ebony and Jet magazines
Exhibition highlights include garments
from fashion greats such as Valentino
Pierre Cardin and Alexander McQueen
for Givenchy before they reached world-
renowned status An Yves Saint Laurent
lsquoPicassorsquo cocktail dress Nina Ricci even-
ing ensemble of a shirred jumpsuit and ruf-
fle coat Karl Lagerfeld for Chloeacute beaded
gown Vivienne Westwood animal print
evening gown and Emanuel Ungaro two
piece bridal gown are examples of the spec-
tacular trends of fashion and attitude of
style
Developed by the Chicago History Museum
in cooperation with Johnson Publishing
Company Inspiring Beauty offers an un-
precedented multisensory experience to
visitors who have never attended an Ebony
Fashion Fair as well as reconnects those
who experienced it first-hand
TOUR SCHEDULE Museum of Design Atlanta GA
October 18 2014 ndash January 4 2015
Milwaukee Art Museum WI
February 5 2015 ndash May 3 2015
Minnesota History Center St Paul MN
May 22 2015 ndash August 16 2015
Charles H Wright Museum of African
American HIstory Detroit MI
September 18 2015 ndash January 3 2016
Memorial Art Gallery of the University
of Rochester NY
January 30 2016 ndash April 24 2016
Bellevue Arts Museum WA
May 20 2016 ndash August 12 2016
The George Washington University Mu-
seum and The Textile Museum Wash-
ington DC February 10 2017 ndash June 4 2017
Eunice Johnson at work 1970 Photo
courtesy of Johnson Publishing Compa-
Eunice Johnson with designer Yves
Saint Laurent 1972 Photo courtesy of
Johnson Publishing Company LLC
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 25
ldquoMaking pretty faces is my specialty
Sara King
Professional Makeup Artist
614-900-1033 wwwstyleseatcomsarakingbeauty
Special
Events
Free-Lance
Make-Up Parties
BEAUTY amp FASHION TRENDS
Available at DrsquoAndrearsquos Hair Studio
DrsquoAndrea Brown Master Designer
2151 E Dublin Granville Road Suite F
Columbus OH 43229 P 614-636-2298
5 STAR HAIR MAYVEENCOM
Natural Straight
Deep Wave
Curly Wave
Loose Wave
FREE BUSINESS OPPORTUNITY
CALL TODAY
If yoursquore like me yoursquove got a random col-
lection of carrier and essential oils some-
where in your beauty arsenal If yoursquore like
me said random collection of essential and
carrier oils is mostly just sitting there col-
lecting dust and taking up space on your
shelves Many of us aspire to be gung-ho
DIY mixtresses in our down time but life
doesnrsquot always have that in store for us In
fact sometimes we buy products we donrsquot
need and make aspirational plans that wersquore
going to learn how to use them That
doesnrsquot always happen Irsquom here to help
you sift through the clutter
First things first ndash let me introduce you to a
recipe book you should check out ndash Natural
Beauty Alchemy Make Your Own Organic
Cleansers Creams Shampoos Serums
Balms and More Itrsquos written by fabulously
named licensed pharmacist and expert
healthcare professional Fifi M Maacaron
and features more than 100 easy to follow
recipes for skin and body IMO itrsquos pret-
ty light on hair recipes but it offers helpful
and simple recipes for bellas who want to
make their own toner or serum or even per-
fumes from essential oils With permission
from the publisher I got access to a few
exclusive recipes ndash you gotta get the book
for the rest I specifically requested the
breakdown for the ldquo3-in-1 Lazy Blendrdquo ndash
you KNOW I love a good multi-use prod-
uct A DIY multi-use product SOLD
Herersquos the breakdown courtesy of The
Countryman Press
3-in-1 Lazy Blend ndash Makeup Remov-
er Toner amp Night Oil
What could be better than a makeup remov-
er that is also a toner and an anti-aging
night oil all in one bottle This formula
softens the skin and nourishes it While the
composition of jojoba oil is very close to
that of the skinrsquos own lipids and it doesnrsquot
clog pores wheat germ oil is rich in vita-
mins and minerals that prevent aging
Chamomile tea and rose water are extreme-
ly skin friendly and help alongside glycer-
in balance moisture levels Keep this oil-
water mix handy especially when you have
little time and energy left at the end of the
day
INGREDIENTS 2 ounces (60 ml) rose water
1 tablespoon almond oil
1 tablespoon jojoba oil
1 tablespoon wheat germ
1 ounce (30 ml) chamomile tea (at room
temperature)
1 teaspoon glycerin
5 drops vitamin E oil
Note You can substitute witch hazel for
rose water in case of oily skin
INSTRUCTIONS 1 Mix the above ingredients adding one at
a time Shake well and then transfer to a
spray bottle
2 Shake vigorously to disperse oil droplets
before spraying onto a cotton disc or ball
Wipe the face and neck repeating if neces-
sary to remove makeup completely
3 You do not need to rinse or follow with a
toner or night oil because this formula does
it all
4 Store the bottle in a cool place away from
sunlight and heat
Try This DIY Beauty Recipe ndash the 3-in-1 Makeup Remover Toner amp Night Oil
By Patrice Grell Yursik
Founder Afrobellacom
26 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
ARTS AND ENTERTAINMENT
NEW YORK NY and UNIVERSAL CITY Calif ndash The biggest names in en-tertainment will bring the music of the iHeartRadio app to life on Sunday March 29 for the second edition of the iHeartRadio Music Awards hosted by Oscar and Grammy award winning actor and musician Jamie Foxx The event will air live on NBC from 8-11 pm ETPT from the historic Shrine Auditorium in Los Angeles and will be broadcast sim-ultaneously on iHeartMedia stations na-tionwide and across the iHeartRadio
digital music platform
The three hour telecast will truly reflect Americarsquos favorite music and will show-case the yearrsquos most popular artists and songs determined by the iHeartRadio Chart and fan voting through iHeartRa-dio stations nationwide The evening will include performances by Rihanna Iggy Azalea Sam Smith Madonna Ja-son Aldean Jamie Foxx Meghan Trai-nor Jason Derulo Jennifer Hudson Kelly Clarkson Snoop Dogg Nate Ruess Alesso and Florida Georgia Line
along with appearances from Taylor Swift and more This yearrsquos iHeartRa-dio Music Awards will also feature un-
expected collaborations from some of
the top names in music
ldquoThis is the night we celebrate the big-gest songs and artists we played for fans on our iHeartRadio stations across America and on the iHeartRadio app over the past year along with a look at whats coming in 2015rdquo said John Sykes President of Entertainment En-terprises for iHeartMedia Inc ldquoAnd who better to host than both a Grammy win-ning musician and Oscar winning per-former Jamie Foxx This is going to be an amazing star packed Sunday night of
music on NBC
ldquoIrsquom so excited that Jamie Foxx is taking the reins at this yearrsquos iHeart awards He is the perfect choice to lead this extraordinary night of music and celebrity artists said Paul Telegdy President Alternative and Late Night
Programming NBC Entertainment
2014 was such an incredible year for so many artists across different genres so
its great to see them get the recognition they deserve said Tom Poleman Pres-ident of National Programming Platforms for iHeartMedia Whether theyre new to the scene or industry veterans each artists journey is exciting to follow from their first radio spin to their first
iHeartRadio Music Award nomination
The iHeartRadio Music Awards is the night in music where the indus-tryrsquos top artists get to shine in a relaxed and fun atmosphere and celebrate their own achievements as well as those of their peersrdquo said Ian Stewart President of Done +
Dusted Inc
Category finalists for the iHeartRa-dio Music Awards were announced on February 4 with 2014 iHeartRa-dio Innovator Award winner Pharrell Williams making a special appear-ance on NBCrsquos TODAY show to
reveal this yearrsquos Artist of the Year nomi-nees Social voting through iHeartRadio stations nationwide for the Best Lyrics Best Fan Army and Renegade catego-ries will run through Friday March 20 Category finalists (by alphabetical order) are
JAMIE FOXX TO HOST IHEARTRADIO MUSIC AWARDS LIVE ON NBC Sunday March 29 (8-11 PM ETPT)
Rihanna Iggy Azalea Sam Smith Taylor Swift Madonna Jason Aldean Jamie Foxx Meghan Trainor Jason Derulo Jennifer Hud-son Kelly Clarkson Snoop Dogg Nate Ruess Alesso and Florida Georgia Line
Continued on Page 27
Jamie Foxx
Rihanna
Snoop Dogg
Jennifer Hudson
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 27
EVENTS
The Urban Trendsetters List of 2015 Media Sponsorship is GROWING NATIONALLY amp FAST
Events Include but NOT limited to
Whorsquos Who Publishing Book Unveiling Receptions for Atlanta GA other city announcements soon
The African American Male Wellness Walk Atlanta Detroit Washington DC Niagara Falls
2015 Champions of Diversity and Career town Network Career Fair-Columbus OH and Atlanta GA
The African American Film Festival-New York City
FOR MORE INFORMATION ON ADVERTISING SPONSORSHIP OR VENDOR OPPORTUNITIES LOG ONTO WWWURBANTRENDSETTERSCOM EVENTS
CALL Mykayla Bryant or Sharon S Gordon at 888-885-5552
EMAIL mykaylaurbantrendsetterescom or Sharonurbantrendsetterscom
Artist of the Year
Ariana Grande
Iggy Azalea
Luke Bryan
Sam Smith
Taylor Swift Song of the Year
All About That Bass - Meghan Trainor
All of Me - John Legend
Happy - Pharrell Williams
Shake It Off - Taylor Swift
Stay With Me - Sam Smith Best Collaboration
Bang Bang - Jessie J + Ariana Grande + Nicki Minaj
Dark Horse - Katy Perry featuring Juicy J
Fancy - Iggy Azalea featuring Charli XCX
Problem - Ariana Grande featuring Iggy Azalea
Talk Dirty - Jason Derulo featuring 2 Chainz
Best New Artist
Bastille
Cole Swindell
Iggy Azalea
Meghan Trainor
Sam Smith Country Song of the Year
Bartender - Lady Antebellum
Burnin It Down - Jason Aldean
Dirt - Florida Georgia Line
Give Me Back My Hometown - Eric Church
Play It Again - Luke Bryan Hip HopRampB Song of the Year
Dont Tell Em - Jeremih featuring YG
Drunk in Love - Beyonceacute featuring Jay Z
Flawless - Beyonceacute
Loyal - Chris Brown featuring Lil Wayne and Tyga
New Flame - Chris Brown featur-ing Usher and Rick Ross
Dance Song of the Year
Animals - Martin Garrix
Blame - Calvin Harris featuring John Newman
La La La - Naughty Boy featuring Sam Smith
Summer - Calvin Harris
Waves - Mr Probz
Alternative Rock Song of the Year
Come With Me Now - KONGOS
Do I Wanna Know - Arctic Mon-keys
Fever - The Black Keys
Something From Nothing - Foo Fighters
Take Me to Church - Hozier Best Lyrics
All of Me - John Legend
Blank Space - Taylor Swift
Counting Stars - OneRepublic
Habits (Stay High) - Tove Lo
Stay With Me - Sam Smith
Thinking Out Loud - Ed Sheeran
Best Fan Army
5SOSFAM - 5 Seconds of Summer
Arianators - Ariana Grande
Bey Hive - Beyonceacute
Team Breezy - Chris Brown
Sheerios - Ed Sheeran
Church Choir - Eric Church
Directioners - One Direction
Selenators - Selena Gomez
Mendes Army - Shawn Mendes
Swifties - Taylor Swift Renegade Award presented by the All New 2015 Jeep Renegade
Brantley Gilbert
Charli XCX
Hozier
Iggy Azalea
Meghan Trainor
This year the iHeartRadio Music Awards is partnering with the Jeep brand to pre-sent the first-ever ldquoRenegade Awardrdquo The ldquoRenegade Awardrdquo celebrates emerging standout artists who have bro-ken boundaries while staying true to themselves These artists defy conven-tion to create new musical lanes that are distinctly their own They are authentic and passionate with the talent to stretch the limits and do something extraordi-
nary
The iHeartRadio Music Awards will be executive produced by John Sykes Tom Poleman and Liz Kelly of iHeartMedia along with Ian Stewart and Hamish Hamilton of Done and Dusted Inc who will also produce the show for NBC Stu-
dios Hamilton will also direct
Proud partners of this yearrsquos events in-clude the All New 2015 Jeep Renegade
and Taco Bellreg
For breaking news and exclusive iHeartRadio Music Awards content visit iHeartRadiocomawards or follow the social buzz on Twitter Facebook Insta-
gram and Google +
IHeart - Continued From Page 25
ARTS AND ENTERTAINMENT
28 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
TRAVEL TRENDS
FOR VENDOR AND SPONSORSHIP INFORMATION CONTACT SHARON S GORDON 888-885-5552
(NAPSI)mdashFor those looking to take an
upscale road trip but who want to get the
most for their money there are several tips
and tricks to keep in mind when planning a
getaway
Time Your Trip-If your dates are flexible
try traveling to your selected destination
during its off-season Hotels often drop
their rates to attract business when crowds
thin out and you can score a great deal
while avoiding a tourist rush Try a moun-
tain destination before ski season is in full
swing or a famous site such as the Grand
Canyon on a weekday during the school
year
Take Advantage of Luxury Partnerships-
Luxury brands often partner to provide their
customers with added value To take your
road trip up a notch from the moment you
pull out of your driveway a special edition
Crafted Line of vehicles from Lexus comes
equipped with a beautiful two-piece set of
tailor-made Tumi luggage The Lexus
Crafted Line features an Ultra White exteri-
or with Obsidian door handles side mirrors
and grille Eye-catching seats contrast
stitching headrests and door panels are
either two-tone BlackScarlet or Black
Cabernet Models include IS 250 F SPORT
LS 460 F SPORT and GS 350 F SPORT in
RWD and AWD RX 350 AWD F SPORT
and ES 350
The limited edition Tumi duffel bag set was
specifically designed to match the vehicles
for grille-to-trunk coordination Lexus own-
ers can find additional pieces of this origi-
nal luggage set and other exclusive offers at
LexusDriverscom A Meguiarrsquos New Car
Care Kit is also included as another extra
bonus for Crafted Line owners
Search for Package Deals-Regardless of
when you travel try to look for a hotel of-
fering a package deal to capitalize on your
travel investment Many upscale hotels of-
fer credit toward their on-site restaurants
bars or spas when you book in advance
online Hotels in areas such as Napa Valley
or other wine country destinations may
partner with nearby wineries to offer its
guests exclusive deals on tastings and tours
For example The Allison Inn amp Spa in Or-
egonrsquos Willamette Valley offers Lexus
owners the chance to sample three distinc-
tive local wines and receive a complimen-
tary bottle of their favorite The resort also
has an on-site fleet of Lexus vehicles avail-
able for guests to drive eliminating the
need for a rental car
Take the Scenic Route-The great thing
about road trips is that you can skip the
crowded expensive attractions and enjoy
the view from the comfort of your car seat
And all passengers will be happy to spend
more time taking in free scenic sites along
the way Take advantage of natural wonders
and roadside attractionsmdashsuch as New
Yorkrsquos scenic Finger Lakes region or
kitschy Route 66 sitesmdashwhenever possible
With these tips and tricks and a little ad-
vance planning yoursquoll save time and money
while elevating your road trip Find out
more at wwwLexuscomcraftedline
Elevate Your Next Road Trip By Seeking Out Added Value
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 29
AUTO TRENDS
When The Check Engine Light Is On Donrsquot Ignore It
Donrsquot take this lightly One of the most
vital signals of an improperly functioning
vehicle is the check engine light and when
illuminated it alerts the driver to a variety
of existing potential problems Neverthe-
less vehicle checkups
during car care events
throughout the country
reveal that the check en-
gine light is on in nearly
one out of 10 vehicles
Some common malfunc-
tions that can cause the
check engine light to illu-
minate include a faulty
oxygen sensor mass air-
flow sensor or spark
plugs and wires If the light flashes the
condition is more critical and must be
checked immediately to prevent severe
damage which may include catalytic con-
verter damage
ldquoWhen the check engine light comes on it
means that a vehicle system such as the
ignition fuel injection or emission control
is not operating properly even if the vehicle
appears to be running normallyrdquo explained
Rich White executive director Car Care
Council the source for the ldquoBe Car Care
Awarerdquo campaign promoting regular vehi-
cle care maintenance and repair
ldquoA glowing check engine light doesnrsquot
mean you have to immediately pull the car
to the side of the road but it does mean you
should get the car checked out as soon as
possible Ignoring the warning light could
result in costly repairs At the very least the
light could alert you to an engine problem
that is negatively impacting fuel economyrdquo
he added
When scheduling service make sure the
automotive shop that examines your vehicle
has professional technicians who are trained
and certified in OBDII diagnosis and repair
The technician will connect your vehiclersquos
computer system to a diagnostic scan tool
which will indicate why the light was acti-
vated
At the same time the technician can ana-
lyze idle speed throttle response engine
temperature fuel system pressure manifold
vacuum exhaust emission levels and many
other key indicators Once the problem is
fixed the carrsquos computer is reset to initiate
its release process The technician should
then be able to tell you what needs to be
done and discuss potential warranty cover-
age and further testing if necessary
For a free ldquoCar Care Guiderdquo or for further
information visit wwwcarcareorg
Donrsquot be in the dark
about your enginersquos
problem when the check
30 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
Christa Payne Area Manager 614-778-1958
christapayneaolcom Undercoverwearcomchristapayne
Call me to book your Special Girls Night Party
Business Opportunity
Changing Womenrsquos Lives
REGISTER YOUR BUSINESS IN OUR ONLINE BUSINESS DIRECTORY FREE AT WWWURBANTRENDSETTERSCOM UTS BIZ LIST
ARE YOU A TRENDSETTERS
Urban Trendsetters wants to spotlight you and your busi-
ness
Send your us your photo and brief introduction to Sha-
ronurbantrendsetterscom Subject Business Spotlight
SELL YOUR STUFF
UTS Classifieds
All print classified ad will get
FREE placement online
One Week $25 Two Weeks $40 One Month $75 Includes 1 photo up to 500 characters
Call Urban Trendsetters
Today
Your ad could be here for as low as
a $150 investment
Call Urban Trendsetters Today
888-885-5552
Urban Trendsetters Business Directory
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 31
FINANCIAL ADVISOR
Registered Investment Advisory Firm is
currently expanding throughout
Ohio We are in search of Independ-
ent Investment Advisor Representatives
Must be self-motivated professional and
willing to take direction If you have a
financial or insurance back round we
encourage your response We work with
Globally Recognized Money Manag-
ers Strong Ethics and complete transpar-
ency with clients relationships is essen-
tial Please contact Hardiman Invest-
ment Management Inc 614-209-
9748 or submit a resume via e-mail to
FREELANCE WRITERS
Do you love to write Urban
Trendsetters is growing and we
are looking for writers
If you are good writer love con-
necting with people and enjoy relay-
ing empowering information UTS is
the place for you Contact Sharon S
Gordon at 888-885-5552 for more
information or send email to in-
fourbantrendsetterscom
CLASSIFIEDS UTS Online Classifieds The Urban Trendsetters allow our customers the opportunity to submit their classified ads and pay online You may add photos videos and links to your classified ads You may also choose to upload current display ad As with our coupons our classified ads are available in print online via e-blast in our weekly top classified blast as well as front page top classified listing feature on our website
MEDIA SALES
Earn Extra Income for the Holidays
Urban Trendsetters wants to increase your
sales staff We offer a variety of media ser-
vices and we serve many different industries
If you are a professional individual seeking
unlimited income potential give us a call to-
day at 888-885-5552 or email
salesurbantrendsetterscom NO EXPERIENCE NECESSARY
Have you tried that crazy wrap thing
We NEED Distributors NOW The It Works Ultimate Body applicator is a first to market product like NOTHING you have ever seen before The Ultimate Body
Applicator is a all natural non woven cloth that is site specific ANYWHERE you place is its going to TONE TIGHTEN and FIRM in
as little as 45 minutes Reduces the appearance of cellulite and varicose veins No its not water weight loss No it wont come back over
night and YES IT WORKS Donrsquot believe Try if for YOURSELF Call Mykayla Bryant Diamond Director at 937-532-8295
UTS FREE CARD
Ever wondered how your business could
profit from a Pre-Paid Card and the PPC
industry Contact UTS Free today at
614-526-8871 or email
utsfreecardgmailcom
Urban Trendsetters and Career Town Network Host STEM
Virtual Career Fairs
The purpose of this conference is to follow the governments lead in its STEM or Educate to Innovate model Our 4 goals are
1 Bring more awareness and emphasize the importance of in our educa-
tion system and encourage students to pursue degrees and careers in
STEM
2 Create more teachers and educators in the STEM areas
3 Create more diversity and careers in STEM for women and minorities
4 Create and develop relationships between corporations colleges uni-
versities and educators that will provide more positions of internships for
For Registration Vendor and Sponsorship Opportunities and Information
Call 888-885-5552 Email
Sharonurbantrendsetterscom wwwurbantrendsetterscom
Register for Your FREE Career Town Account
March- Celebrating Women of Diversity
AprilmdashHealthcare May-Internship amp Summer Opportunities HBCU
This series of career fairs will allow recruiters and job seekers to interact
one on one from the comfort of office and home Each week is dedicated
Logistics amp Warehouse Professional Healthcare and STEM
Classified Ads
$25 amp up
Your Ad
Could Be
HERE
32 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
Urban Trendsetters is YOUR NEW Online Marketing Department
SECURE YOUR ACCOUNTS TODAY Urban Trendsetters Brand Establisher amp Booster
Call 888-885-5552 for a FREE Consultation
The next most important things to secure for your brand after acquiring your domain name are the account names and profiles
on social media blogs and local directories
We all know that it is optimal to have a domain name that exactly matches your brand name or business name The same is true for
your account names as well as the URLs of your profiles on social media blogs and directories Your accounts on Web
properties are part of your brand presence and so securing your accounts
Establishing your accounts with optimal branding is of great
importance
ALL FOR $799
22 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
HEALTH AND WELLNESS
by Bruce Johnson
heart attack survivor and news reporter-
anchor
(NAPSM)mdashldquoForty-two-year-old black
male probable heart attackrdquo To this day
the paramedicsrsquo words as they rushed me to
a Washington DC hospital ring in my
ears
It began as a normal Thursday cover-
ing news as a street reporter in the
toughest part of our nationrsquos capital
When the severe pain in my chest
began I tore open the top buttons of
my dress shirt and loosened my tie to
no avail After a few failed attempts
to shake off the pain I was rushed by
ambulance to the local hospital
As I was rolled into the emergency
room my shirt was cut off an IV
needle was stuck in my arm and
monitoring leads were stuck to my
chest I was given medication to dis-
solve any blood clots and restart
blood flow to my heart An electrocardio-
gram showed that I had had a type of heart
attack called ldquothe widow makerrdquo An artery
was abruptly and completely blocked Fifty
percent of patients who have this type of
heart attack die before they get to the hospi-
tal
My cardiologist was concerned I was
young to be having a heart attack and was
outwardly in good health
Two years before my heart attack with a lot
of help I had quit smoking and eliminated
all alcoholic drinks However my job as a
reporter for a top news station was inherent-
ly stressful I often grabbed fast food as I
tried to balance professional responsibilities
with family time It had all caught up with
me
Later that night my chest pain came back
and I was flown to another hospital where
an emergency angioplasty was performed to
widen the obstructed artery
I was in intensive care for several days be-
fore starting inpatient cardiac rehab Within
2 weeks I was walking and ready to go
home I continued my supervised cardiac
rehab as an outpatient for another 6 weeks
Determined to learn why I had my heart
attack and what I could do to prevent anoth-
er one I relied on what I did best research
and investigation I asked my family about
our history of cardiovascular disease I read
articles and listened intently when the nurs-
es and doctors explained about my blood
pressure pulse weight and medications I
worked with a nutritionist who told me that
if I ate mostly fresh fruits and vegetables
broiled fish and chicken and lower-fat
foods I could occasionally enjoy spare ribs
at family get-togethers
I had always been athletic before my heart
attack but I knew I needed an activity that
Hey Man Itrsquos Time We Have A Heart-to-Heart
Continued on Page 23
Bruce at work amp play
after surviving heart
attack
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 23
DIET FREE LIFE PROUD SPONSORS OF THE NEW UTS
FITS amp TRENDY MAGAZINE gave me control of my heart speed I start-
ed by running on a treadmill and then
moved my runs outside I listened to my
body but wasnrsquot afraid to push myself
I saw my doctors regularly to make sure
my heart was functioning at its best My
health care team was stunned by my recov-
ery often calling me a miracle which felt
great But not as good as knowing I was
living healthy tracking and controlling my
blood pressure and taking care of myself
Despite my progress I needed to prove to
myself that I was healthy Since running
had be come my passion I entered the
Marine Corps Marathon With clearance
from my doctor on October 22 2000mdash
eight years after my heart attackmdashI ran
262 miles When I crossed the finish line
I knew my heart attack hadnrsquot defeated or
defined me
I know I was spared My story could have
turned out differently and I am grateful for
this gift of life But do you know what
This could be you Heart disease remains
the leading cause of death in America
If you learn anything from my story I
hope itrsquos that YOU have to take care of
yourself and your heart No one else can
do it for you During American Heart
Month and all through the year make
your heart a priority Know your blood
pressure and keep it in control Donrsquot
smoke Eat less fatty salty and greasy
food and more fruits and vegetables Make
an appointment with your doctor Free
resources and information are available
from Million Hearts at
http1usagov1AU65x6 Take it from
me taking action today could save your
life tomorrow
HeartmdashContinued From Page 22
24 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
BEAUTY AND FASHION TRENDS
Inspiring Beauty 50 Years of Ebony Fashion Fair
The first-ever exhibition on the Ebony
Fashion Fair Inspiring Beauty explores the
50-year history of the charity fashion spec-
tacle that redefined the concepts of beauty
style and empowerment for African Ameri-
cans by examining the history of the show
and its director and producer Eunice W
Johnson
Inspiring Beauty showcases nearly 100 ob-
jects including ensembles and accessories
displayed on fully stylized mannequins to
recreate the runway experience as well as
archival photographs video and Johnsonrsquos
personal effects to tell the full story of these
unparalleled events At the center of this
dynamic show are the stunning gowns
feathered coats and statement designs seen
in the 40 garments selected from a collec-
tion of thousands Johnson amassed in five
decades
Works by designers including Stephen
Burrows Christian Dior Christian La-
croix Bob Mackie Missoni Jean Patou and Sarli illustrate themes of vision inno-
vation and power as exemplified by John-
sonrsquos entrepreneurial spirit flair for fash-
ion and philanthropic goals as co-founder
of Johnson Publishing Company publisher
of Ebony and Jet magazines
Exhibition highlights include garments
from fashion greats such as Valentino
Pierre Cardin and Alexander McQueen
for Givenchy before they reached world-
renowned status An Yves Saint Laurent
lsquoPicassorsquo cocktail dress Nina Ricci even-
ing ensemble of a shirred jumpsuit and ruf-
fle coat Karl Lagerfeld for Chloeacute beaded
gown Vivienne Westwood animal print
evening gown and Emanuel Ungaro two
piece bridal gown are examples of the spec-
tacular trends of fashion and attitude of
style
Developed by the Chicago History Museum
in cooperation with Johnson Publishing
Company Inspiring Beauty offers an un-
precedented multisensory experience to
visitors who have never attended an Ebony
Fashion Fair as well as reconnects those
who experienced it first-hand
TOUR SCHEDULE Museum of Design Atlanta GA
October 18 2014 ndash January 4 2015
Milwaukee Art Museum WI
February 5 2015 ndash May 3 2015
Minnesota History Center St Paul MN
May 22 2015 ndash August 16 2015
Charles H Wright Museum of African
American HIstory Detroit MI
September 18 2015 ndash January 3 2016
Memorial Art Gallery of the University
of Rochester NY
January 30 2016 ndash April 24 2016
Bellevue Arts Museum WA
May 20 2016 ndash August 12 2016
The George Washington University Mu-
seum and The Textile Museum Wash-
ington DC February 10 2017 ndash June 4 2017
Eunice Johnson at work 1970 Photo
courtesy of Johnson Publishing Compa-
Eunice Johnson with designer Yves
Saint Laurent 1972 Photo courtesy of
Johnson Publishing Company LLC
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 25
ldquoMaking pretty faces is my specialty
Sara King
Professional Makeup Artist
614-900-1033 wwwstyleseatcomsarakingbeauty
Special
Events
Free-Lance
Make-Up Parties
BEAUTY amp FASHION TRENDS
Available at DrsquoAndrearsquos Hair Studio
DrsquoAndrea Brown Master Designer
2151 E Dublin Granville Road Suite F
Columbus OH 43229 P 614-636-2298
5 STAR HAIR MAYVEENCOM
Natural Straight
Deep Wave
Curly Wave
Loose Wave
FREE BUSINESS OPPORTUNITY
CALL TODAY
If yoursquore like me yoursquove got a random col-
lection of carrier and essential oils some-
where in your beauty arsenal If yoursquore like
me said random collection of essential and
carrier oils is mostly just sitting there col-
lecting dust and taking up space on your
shelves Many of us aspire to be gung-ho
DIY mixtresses in our down time but life
doesnrsquot always have that in store for us In
fact sometimes we buy products we donrsquot
need and make aspirational plans that wersquore
going to learn how to use them That
doesnrsquot always happen Irsquom here to help
you sift through the clutter
First things first ndash let me introduce you to a
recipe book you should check out ndash Natural
Beauty Alchemy Make Your Own Organic
Cleansers Creams Shampoos Serums
Balms and More Itrsquos written by fabulously
named licensed pharmacist and expert
healthcare professional Fifi M Maacaron
and features more than 100 easy to follow
recipes for skin and body IMO itrsquos pret-
ty light on hair recipes but it offers helpful
and simple recipes for bellas who want to
make their own toner or serum or even per-
fumes from essential oils With permission
from the publisher I got access to a few
exclusive recipes ndash you gotta get the book
for the rest I specifically requested the
breakdown for the ldquo3-in-1 Lazy Blendrdquo ndash
you KNOW I love a good multi-use prod-
uct A DIY multi-use product SOLD
Herersquos the breakdown courtesy of The
Countryman Press
3-in-1 Lazy Blend ndash Makeup Remov-
er Toner amp Night Oil
What could be better than a makeup remov-
er that is also a toner and an anti-aging
night oil all in one bottle This formula
softens the skin and nourishes it While the
composition of jojoba oil is very close to
that of the skinrsquos own lipids and it doesnrsquot
clog pores wheat germ oil is rich in vita-
mins and minerals that prevent aging
Chamomile tea and rose water are extreme-
ly skin friendly and help alongside glycer-
in balance moisture levels Keep this oil-
water mix handy especially when you have
little time and energy left at the end of the
day
INGREDIENTS 2 ounces (60 ml) rose water
1 tablespoon almond oil
1 tablespoon jojoba oil
1 tablespoon wheat germ
1 ounce (30 ml) chamomile tea (at room
temperature)
1 teaspoon glycerin
5 drops vitamin E oil
Note You can substitute witch hazel for
rose water in case of oily skin
INSTRUCTIONS 1 Mix the above ingredients adding one at
a time Shake well and then transfer to a
spray bottle
2 Shake vigorously to disperse oil droplets
before spraying onto a cotton disc or ball
Wipe the face and neck repeating if neces-
sary to remove makeup completely
3 You do not need to rinse or follow with a
toner or night oil because this formula does
it all
4 Store the bottle in a cool place away from
sunlight and heat
Try This DIY Beauty Recipe ndash the 3-in-1 Makeup Remover Toner amp Night Oil
By Patrice Grell Yursik
Founder Afrobellacom
26 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
ARTS AND ENTERTAINMENT
NEW YORK NY and UNIVERSAL CITY Calif ndash The biggest names in en-tertainment will bring the music of the iHeartRadio app to life on Sunday March 29 for the second edition of the iHeartRadio Music Awards hosted by Oscar and Grammy award winning actor and musician Jamie Foxx The event will air live on NBC from 8-11 pm ETPT from the historic Shrine Auditorium in Los Angeles and will be broadcast sim-ultaneously on iHeartMedia stations na-tionwide and across the iHeartRadio
digital music platform
The three hour telecast will truly reflect Americarsquos favorite music and will show-case the yearrsquos most popular artists and songs determined by the iHeartRadio Chart and fan voting through iHeartRa-dio stations nationwide The evening will include performances by Rihanna Iggy Azalea Sam Smith Madonna Ja-son Aldean Jamie Foxx Meghan Trai-nor Jason Derulo Jennifer Hudson Kelly Clarkson Snoop Dogg Nate Ruess Alesso and Florida Georgia Line
along with appearances from Taylor Swift and more This yearrsquos iHeartRa-dio Music Awards will also feature un-
expected collaborations from some of
the top names in music
ldquoThis is the night we celebrate the big-gest songs and artists we played for fans on our iHeartRadio stations across America and on the iHeartRadio app over the past year along with a look at whats coming in 2015rdquo said John Sykes President of Entertainment En-terprises for iHeartMedia Inc ldquoAnd who better to host than both a Grammy win-ning musician and Oscar winning per-former Jamie Foxx This is going to be an amazing star packed Sunday night of
music on NBC
ldquoIrsquom so excited that Jamie Foxx is taking the reins at this yearrsquos iHeart awards He is the perfect choice to lead this extraordinary night of music and celebrity artists said Paul Telegdy President Alternative and Late Night
Programming NBC Entertainment
2014 was such an incredible year for so many artists across different genres so
its great to see them get the recognition they deserve said Tom Poleman Pres-ident of National Programming Platforms for iHeartMedia Whether theyre new to the scene or industry veterans each artists journey is exciting to follow from their first radio spin to their first
iHeartRadio Music Award nomination
The iHeartRadio Music Awards is the night in music where the indus-tryrsquos top artists get to shine in a relaxed and fun atmosphere and celebrate their own achievements as well as those of their peersrdquo said Ian Stewart President of Done +
Dusted Inc
Category finalists for the iHeartRa-dio Music Awards were announced on February 4 with 2014 iHeartRa-dio Innovator Award winner Pharrell Williams making a special appear-ance on NBCrsquos TODAY show to
reveal this yearrsquos Artist of the Year nomi-nees Social voting through iHeartRadio stations nationwide for the Best Lyrics Best Fan Army and Renegade catego-ries will run through Friday March 20 Category finalists (by alphabetical order) are
JAMIE FOXX TO HOST IHEARTRADIO MUSIC AWARDS LIVE ON NBC Sunday March 29 (8-11 PM ETPT)
Rihanna Iggy Azalea Sam Smith Taylor Swift Madonna Jason Aldean Jamie Foxx Meghan Trainor Jason Derulo Jennifer Hud-son Kelly Clarkson Snoop Dogg Nate Ruess Alesso and Florida Georgia Line
Continued on Page 27
Jamie Foxx
Rihanna
Snoop Dogg
Jennifer Hudson
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 27
EVENTS
The Urban Trendsetters List of 2015 Media Sponsorship is GROWING NATIONALLY amp FAST
Events Include but NOT limited to
Whorsquos Who Publishing Book Unveiling Receptions for Atlanta GA other city announcements soon
The African American Male Wellness Walk Atlanta Detroit Washington DC Niagara Falls
2015 Champions of Diversity and Career town Network Career Fair-Columbus OH and Atlanta GA
The African American Film Festival-New York City
FOR MORE INFORMATION ON ADVERTISING SPONSORSHIP OR VENDOR OPPORTUNITIES LOG ONTO WWWURBANTRENDSETTERSCOM EVENTS
CALL Mykayla Bryant or Sharon S Gordon at 888-885-5552
EMAIL mykaylaurbantrendsetterescom or Sharonurbantrendsetterscom
Artist of the Year
Ariana Grande
Iggy Azalea
Luke Bryan
Sam Smith
Taylor Swift Song of the Year
All About That Bass - Meghan Trainor
All of Me - John Legend
Happy - Pharrell Williams
Shake It Off - Taylor Swift
Stay With Me - Sam Smith Best Collaboration
Bang Bang - Jessie J + Ariana Grande + Nicki Minaj
Dark Horse - Katy Perry featuring Juicy J
Fancy - Iggy Azalea featuring Charli XCX
Problem - Ariana Grande featuring Iggy Azalea
Talk Dirty - Jason Derulo featuring 2 Chainz
Best New Artist
Bastille
Cole Swindell
Iggy Azalea
Meghan Trainor
Sam Smith Country Song of the Year
Bartender - Lady Antebellum
Burnin It Down - Jason Aldean
Dirt - Florida Georgia Line
Give Me Back My Hometown - Eric Church
Play It Again - Luke Bryan Hip HopRampB Song of the Year
Dont Tell Em - Jeremih featuring YG
Drunk in Love - Beyonceacute featuring Jay Z
Flawless - Beyonceacute
Loyal - Chris Brown featuring Lil Wayne and Tyga
New Flame - Chris Brown featur-ing Usher and Rick Ross
Dance Song of the Year
Animals - Martin Garrix
Blame - Calvin Harris featuring John Newman
La La La - Naughty Boy featuring Sam Smith
Summer - Calvin Harris
Waves - Mr Probz
Alternative Rock Song of the Year
Come With Me Now - KONGOS
Do I Wanna Know - Arctic Mon-keys
Fever - The Black Keys
Something From Nothing - Foo Fighters
Take Me to Church - Hozier Best Lyrics
All of Me - John Legend
Blank Space - Taylor Swift
Counting Stars - OneRepublic
Habits (Stay High) - Tove Lo
Stay With Me - Sam Smith
Thinking Out Loud - Ed Sheeran
Best Fan Army
5SOSFAM - 5 Seconds of Summer
Arianators - Ariana Grande
Bey Hive - Beyonceacute
Team Breezy - Chris Brown
Sheerios - Ed Sheeran
Church Choir - Eric Church
Directioners - One Direction
Selenators - Selena Gomez
Mendes Army - Shawn Mendes
Swifties - Taylor Swift Renegade Award presented by the All New 2015 Jeep Renegade
Brantley Gilbert
Charli XCX
Hozier
Iggy Azalea
Meghan Trainor
This year the iHeartRadio Music Awards is partnering with the Jeep brand to pre-sent the first-ever ldquoRenegade Awardrdquo The ldquoRenegade Awardrdquo celebrates emerging standout artists who have bro-ken boundaries while staying true to themselves These artists defy conven-tion to create new musical lanes that are distinctly their own They are authentic and passionate with the talent to stretch the limits and do something extraordi-
nary
The iHeartRadio Music Awards will be executive produced by John Sykes Tom Poleman and Liz Kelly of iHeartMedia along with Ian Stewart and Hamish Hamilton of Done and Dusted Inc who will also produce the show for NBC Stu-
dios Hamilton will also direct
Proud partners of this yearrsquos events in-clude the All New 2015 Jeep Renegade
and Taco Bellreg
For breaking news and exclusive iHeartRadio Music Awards content visit iHeartRadiocomawards or follow the social buzz on Twitter Facebook Insta-
gram and Google +
IHeart - Continued From Page 25
ARTS AND ENTERTAINMENT
28 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
TRAVEL TRENDS
FOR VENDOR AND SPONSORSHIP INFORMATION CONTACT SHARON S GORDON 888-885-5552
(NAPSI)mdashFor those looking to take an
upscale road trip but who want to get the
most for their money there are several tips
and tricks to keep in mind when planning a
getaway
Time Your Trip-If your dates are flexible
try traveling to your selected destination
during its off-season Hotels often drop
their rates to attract business when crowds
thin out and you can score a great deal
while avoiding a tourist rush Try a moun-
tain destination before ski season is in full
swing or a famous site such as the Grand
Canyon on a weekday during the school
year
Take Advantage of Luxury Partnerships-
Luxury brands often partner to provide their
customers with added value To take your
road trip up a notch from the moment you
pull out of your driveway a special edition
Crafted Line of vehicles from Lexus comes
equipped with a beautiful two-piece set of
tailor-made Tumi luggage The Lexus
Crafted Line features an Ultra White exteri-
or with Obsidian door handles side mirrors
and grille Eye-catching seats contrast
stitching headrests and door panels are
either two-tone BlackScarlet or Black
Cabernet Models include IS 250 F SPORT
LS 460 F SPORT and GS 350 F SPORT in
RWD and AWD RX 350 AWD F SPORT
and ES 350
The limited edition Tumi duffel bag set was
specifically designed to match the vehicles
for grille-to-trunk coordination Lexus own-
ers can find additional pieces of this origi-
nal luggage set and other exclusive offers at
LexusDriverscom A Meguiarrsquos New Car
Care Kit is also included as another extra
bonus for Crafted Line owners
Search for Package Deals-Regardless of
when you travel try to look for a hotel of-
fering a package deal to capitalize on your
travel investment Many upscale hotels of-
fer credit toward their on-site restaurants
bars or spas when you book in advance
online Hotels in areas such as Napa Valley
or other wine country destinations may
partner with nearby wineries to offer its
guests exclusive deals on tastings and tours
For example The Allison Inn amp Spa in Or-
egonrsquos Willamette Valley offers Lexus
owners the chance to sample three distinc-
tive local wines and receive a complimen-
tary bottle of their favorite The resort also
has an on-site fleet of Lexus vehicles avail-
able for guests to drive eliminating the
need for a rental car
Take the Scenic Route-The great thing
about road trips is that you can skip the
crowded expensive attractions and enjoy
the view from the comfort of your car seat
And all passengers will be happy to spend
more time taking in free scenic sites along
the way Take advantage of natural wonders
and roadside attractionsmdashsuch as New
Yorkrsquos scenic Finger Lakes region or
kitschy Route 66 sitesmdashwhenever possible
With these tips and tricks and a little ad-
vance planning yoursquoll save time and money
while elevating your road trip Find out
more at wwwLexuscomcraftedline
Elevate Your Next Road Trip By Seeking Out Added Value
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 29
AUTO TRENDS
When The Check Engine Light Is On Donrsquot Ignore It
Donrsquot take this lightly One of the most
vital signals of an improperly functioning
vehicle is the check engine light and when
illuminated it alerts the driver to a variety
of existing potential problems Neverthe-
less vehicle checkups
during car care events
throughout the country
reveal that the check en-
gine light is on in nearly
one out of 10 vehicles
Some common malfunc-
tions that can cause the
check engine light to illu-
minate include a faulty
oxygen sensor mass air-
flow sensor or spark
plugs and wires If the light flashes the
condition is more critical and must be
checked immediately to prevent severe
damage which may include catalytic con-
verter damage
ldquoWhen the check engine light comes on it
means that a vehicle system such as the
ignition fuel injection or emission control
is not operating properly even if the vehicle
appears to be running normallyrdquo explained
Rich White executive director Car Care
Council the source for the ldquoBe Car Care
Awarerdquo campaign promoting regular vehi-
cle care maintenance and repair
ldquoA glowing check engine light doesnrsquot
mean you have to immediately pull the car
to the side of the road but it does mean you
should get the car checked out as soon as
possible Ignoring the warning light could
result in costly repairs At the very least the
light could alert you to an engine problem
that is negatively impacting fuel economyrdquo
he added
When scheduling service make sure the
automotive shop that examines your vehicle
has professional technicians who are trained
and certified in OBDII diagnosis and repair
The technician will connect your vehiclersquos
computer system to a diagnostic scan tool
which will indicate why the light was acti-
vated
At the same time the technician can ana-
lyze idle speed throttle response engine
temperature fuel system pressure manifold
vacuum exhaust emission levels and many
other key indicators Once the problem is
fixed the carrsquos computer is reset to initiate
its release process The technician should
then be able to tell you what needs to be
done and discuss potential warranty cover-
age and further testing if necessary
For a free ldquoCar Care Guiderdquo or for further
information visit wwwcarcareorg
Donrsquot be in the dark
about your enginersquos
problem when the check
30 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
Christa Payne Area Manager 614-778-1958
christapayneaolcom Undercoverwearcomchristapayne
Call me to book your Special Girls Night Party
Business Opportunity
Changing Womenrsquos Lives
REGISTER YOUR BUSINESS IN OUR ONLINE BUSINESS DIRECTORY FREE AT WWWURBANTRENDSETTERSCOM UTS BIZ LIST
ARE YOU A TRENDSETTERS
Urban Trendsetters wants to spotlight you and your busi-
ness
Send your us your photo and brief introduction to Sha-
ronurbantrendsetterscom Subject Business Spotlight
SELL YOUR STUFF
UTS Classifieds
All print classified ad will get
FREE placement online
One Week $25 Two Weeks $40 One Month $75 Includes 1 photo up to 500 characters
Call Urban Trendsetters
Today
Your ad could be here for as low as
a $150 investment
Call Urban Trendsetters Today
888-885-5552
Urban Trendsetters Business Directory
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 31
FINANCIAL ADVISOR
Registered Investment Advisory Firm is
currently expanding throughout
Ohio We are in search of Independ-
ent Investment Advisor Representatives
Must be self-motivated professional and
willing to take direction If you have a
financial or insurance back round we
encourage your response We work with
Globally Recognized Money Manag-
ers Strong Ethics and complete transpar-
ency with clients relationships is essen-
tial Please contact Hardiman Invest-
ment Management Inc 614-209-
9748 or submit a resume via e-mail to
FREELANCE WRITERS
Do you love to write Urban
Trendsetters is growing and we
are looking for writers
If you are good writer love con-
necting with people and enjoy relay-
ing empowering information UTS is
the place for you Contact Sharon S
Gordon at 888-885-5552 for more
information or send email to in-
fourbantrendsetterscom
CLASSIFIEDS UTS Online Classifieds The Urban Trendsetters allow our customers the opportunity to submit their classified ads and pay online You may add photos videos and links to your classified ads You may also choose to upload current display ad As with our coupons our classified ads are available in print online via e-blast in our weekly top classified blast as well as front page top classified listing feature on our website
MEDIA SALES
Earn Extra Income for the Holidays
Urban Trendsetters wants to increase your
sales staff We offer a variety of media ser-
vices and we serve many different industries
If you are a professional individual seeking
unlimited income potential give us a call to-
day at 888-885-5552 or email
salesurbantrendsetterscom NO EXPERIENCE NECESSARY
Have you tried that crazy wrap thing
We NEED Distributors NOW The It Works Ultimate Body applicator is a first to market product like NOTHING you have ever seen before The Ultimate Body
Applicator is a all natural non woven cloth that is site specific ANYWHERE you place is its going to TONE TIGHTEN and FIRM in
as little as 45 minutes Reduces the appearance of cellulite and varicose veins No its not water weight loss No it wont come back over
night and YES IT WORKS Donrsquot believe Try if for YOURSELF Call Mykayla Bryant Diamond Director at 937-532-8295
UTS FREE CARD
Ever wondered how your business could
profit from a Pre-Paid Card and the PPC
industry Contact UTS Free today at
614-526-8871 or email
utsfreecardgmailcom
Urban Trendsetters and Career Town Network Host STEM
Virtual Career Fairs
The purpose of this conference is to follow the governments lead in its STEM or Educate to Innovate model Our 4 goals are
1 Bring more awareness and emphasize the importance of in our educa-
tion system and encourage students to pursue degrees and careers in
STEM
2 Create more teachers and educators in the STEM areas
3 Create more diversity and careers in STEM for women and minorities
4 Create and develop relationships between corporations colleges uni-
versities and educators that will provide more positions of internships for
For Registration Vendor and Sponsorship Opportunities and Information
Call 888-885-5552 Email
Sharonurbantrendsetterscom wwwurbantrendsetterscom
Register for Your FREE Career Town Account
March- Celebrating Women of Diversity
AprilmdashHealthcare May-Internship amp Summer Opportunities HBCU
This series of career fairs will allow recruiters and job seekers to interact
one on one from the comfort of office and home Each week is dedicated
Logistics amp Warehouse Professional Healthcare and STEM
Classified Ads
$25 amp up
Your Ad
Could Be
HERE
32 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
Urban Trendsetters is YOUR NEW Online Marketing Department
SECURE YOUR ACCOUNTS TODAY Urban Trendsetters Brand Establisher amp Booster
Call 888-885-5552 for a FREE Consultation
The next most important things to secure for your brand after acquiring your domain name are the account names and profiles
on social media blogs and local directories
We all know that it is optimal to have a domain name that exactly matches your brand name or business name The same is true for
your account names as well as the URLs of your profiles on social media blogs and directories Your accounts on Web
properties are part of your brand presence and so securing your accounts
Establishing your accounts with optimal branding is of great
importance
ALL FOR $799
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 23
DIET FREE LIFE PROUD SPONSORS OF THE NEW UTS
FITS amp TRENDY MAGAZINE gave me control of my heart speed I start-
ed by running on a treadmill and then
moved my runs outside I listened to my
body but wasnrsquot afraid to push myself
I saw my doctors regularly to make sure
my heart was functioning at its best My
health care team was stunned by my recov-
ery often calling me a miracle which felt
great But not as good as knowing I was
living healthy tracking and controlling my
blood pressure and taking care of myself
Despite my progress I needed to prove to
myself that I was healthy Since running
had be come my passion I entered the
Marine Corps Marathon With clearance
from my doctor on October 22 2000mdash
eight years after my heart attackmdashI ran
262 miles When I crossed the finish line
I knew my heart attack hadnrsquot defeated or
defined me
I know I was spared My story could have
turned out differently and I am grateful for
this gift of life But do you know what
This could be you Heart disease remains
the leading cause of death in America
If you learn anything from my story I
hope itrsquos that YOU have to take care of
yourself and your heart No one else can
do it for you During American Heart
Month and all through the year make
your heart a priority Know your blood
pressure and keep it in control Donrsquot
smoke Eat less fatty salty and greasy
food and more fruits and vegetables Make
an appointment with your doctor Free
resources and information are available
from Million Hearts at
http1usagov1AU65x6 Take it from
me taking action today could save your
life tomorrow
HeartmdashContinued From Page 22
24 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
BEAUTY AND FASHION TRENDS
Inspiring Beauty 50 Years of Ebony Fashion Fair
The first-ever exhibition on the Ebony
Fashion Fair Inspiring Beauty explores the
50-year history of the charity fashion spec-
tacle that redefined the concepts of beauty
style and empowerment for African Ameri-
cans by examining the history of the show
and its director and producer Eunice W
Johnson
Inspiring Beauty showcases nearly 100 ob-
jects including ensembles and accessories
displayed on fully stylized mannequins to
recreate the runway experience as well as
archival photographs video and Johnsonrsquos
personal effects to tell the full story of these
unparalleled events At the center of this
dynamic show are the stunning gowns
feathered coats and statement designs seen
in the 40 garments selected from a collec-
tion of thousands Johnson amassed in five
decades
Works by designers including Stephen
Burrows Christian Dior Christian La-
croix Bob Mackie Missoni Jean Patou and Sarli illustrate themes of vision inno-
vation and power as exemplified by John-
sonrsquos entrepreneurial spirit flair for fash-
ion and philanthropic goals as co-founder
of Johnson Publishing Company publisher
of Ebony and Jet magazines
Exhibition highlights include garments
from fashion greats such as Valentino
Pierre Cardin and Alexander McQueen
for Givenchy before they reached world-
renowned status An Yves Saint Laurent
lsquoPicassorsquo cocktail dress Nina Ricci even-
ing ensemble of a shirred jumpsuit and ruf-
fle coat Karl Lagerfeld for Chloeacute beaded
gown Vivienne Westwood animal print
evening gown and Emanuel Ungaro two
piece bridal gown are examples of the spec-
tacular trends of fashion and attitude of
style
Developed by the Chicago History Museum
in cooperation with Johnson Publishing
Company Inspiring Beauty offers an un-
precedented multisensory experience to
visitors who have never attended an Ebony
Fashion Fair as well as reconnects those
who experienced it first-hand
TOUR SCHEDULE Museum of Design Atlanta GA
October 18 2014 ndash January 4 2015
Milwaukee Art Museum WI
February 5 2015 ndash May 3 2015
Minnesota History Center St Paul MN
May 22 2015 ndash August 16 2015
Charles H Wright Museum of African
American HIstory Detroit MI
September 18 2015 ndash January 3 2016
Memorial Art Gallery of the University
of Rochester NY
January 30 2016 ndash April 24 2016
Bellevue Arts Museum WA
May 20 2016 ndash August 12 2016
The George Washington University Mu-
seum and The Textile Museum Wash-
ington DC February 10 2017 ndash June 4 2017
Eunice Johnson at work 1970 Photo
courtesy of Johnson Publishing Compa-
Eunice Johnson with designer Yves
Saint Laurent 1972 Photo courtesy of
Johnson Publishing Company LLC
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 25
ldquoMaking pretty faces is my specialty
Sara King
Professional Makeup Artist
614-900-1033 wwwstyleseatcomsarakingbeauty
Special
Events
Free-Lance
Make-Up Parties
BEAUTY amp FASHION TRENDS
Available at DrsquoAndrearsquos Hair Studio
DrsquoAndrea Brown Master Designer
2151 E Dublin Granville Road Suite F
Columbus OH 43229 P 614-636-2298
5 STAR HAIR MAYVEENCOM
Natural Straight
Deep Wave
Curly Wave
Loose Wave
FREE BUSINESS OPPORTUNITY
CALL TODAY
If yoursquore like me yoursquove got a random col-
lection of carrier and essential oils some-
where in your beauty arsenal If yoursquore like
me said random collection of essential and
carrier oils is mostly just sitting there col-
lecting dust and taking up space on your
shelves Many of us aspire to be gung-ho
DIY mixtresses in our down time but life
doesnrsquot always have that in store for us In
fact sometimes we buy products we donrsquot
need and make aspirational plans that wersquore
going to learn how to use them That
doesnrsquot always happen Irsquom here to help
you sift through the clutter
First things first ndash let me introduce you to a
recipe book you should check out ndash Natural
Beauty Alchemy Make Your Own Organic
Cleansers Creams Shampoos Serums
Balms and More Itrsquos written by fabulously
named licensed pharmacist and expert
healthcare professional Fifi M Maacaron
and features more than 100 easy to follow
recipes for skin and body IMO itrsquos pret-
ty light on hair recipes but it offers helpful
and simple recipes for bellas who want to
make their own toner or serum or even per-
fumes from essential oils With permission
from the publisher I got access to a few
exclusive recipes ndash you gotta get the book
for the rest I specifically requested the
breakdown for the ldquo3-in-1 Lazy Blendrdquo ndash
you KNOW I love a good multi-use prod-
uct A DIY multi-use product SOLD
Herersquos the breakdown courtesy of The
Countryman Press
3-in-1 Lazy Blend ndash Makeup Remov-
er Toner amp Night Oil
What could be better than a makeup remov-
er that is also a toner and an anti-aging
night oil all in one bottle This formula
softens the skin and nourishes it While the
composition of jojoba oil is very close to
that of the skinrsquos own lipids and it doesnrsquot
clog pores wheat germ oil is rich in vita-
mins and minerals that prevent aging
Chamomile tea and rose water are extreme-
ly skin friendly and help alongside glycer-
in balance moisture levels Keep this oil-
water mix handy especially when you have
little time and energy left at the end of the
day
INGREDIENTS 2 ounces (60 ml) rose water
1 tablespoon almond oil
1 tablespoon jojoba oil
1 tablespoon wheat germ
1 ounce (30 ml) chamomile tea (at room
temperature)
1 teaspoon glycerin
5 drops vitamin E oil
Note You can substitute witch hazel for
rose water in case of oily skin
INSTRUCTIONS 1 Mix the above ingredients adding one at
a time Shake well and then transfer to a
spray bottle
2 Shake vigorously to disperse oil droplets
before spraying onto a cotton disc or ball
Wipe the face and neck repeating if neces-
sary to remove makeup completely
3 You do not need to rinse or follow with a
toner or night oil because this formula does
it all
4 Store the bottle in a cool place away from
sunlight and heat
Try This DIY Beauty Recipe ndash the 3-in-1 Makeup Remover Toner amp Night Oil
By Patrice Grell Yursik
Founder Afrobellacom
26 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
ARTS AND ENTERTAINMENT
NEW YORK NY and UNIVERSAL CITY Calif ndash The biggest names in en-tertainment will bring the music of the iHeartRadio app to life on Sunday March 29 for the second edition of the iHeartRadio Music Awards hosted by Oscar and Grammy award winning actor and musician Jamie Foxx The event will air live on NBC from 8-11 pm ETPT from the historic Shrine Auditorium in Los Angeles and will be broadcast sim-ultaneously on iHeartMedia stations na-tionwide and across the iHeartRadio
digital music platform
The three hour telecast will truly reflect Americarsquos favorite music and will show-case the yearrsquos most popular artists and songs determined by the iHeartRadio Chart and fan voting through iHeartRa-dio stations nationwide The evening will include performances by Rihanna Iggy Azalea Sam Smith Madonna Ja-son Aldean Jamie Foxx Meghan Trai-nor Jason Derulo Jennifer Hudson Kelly Clarkson Snoop Dogg Nate Ruess Alesso and Florida Georgia Line
along with appearances from Taylor Swift and more This yearrsquos iHeartRa-dio Music Awards will also feature un-
expected collaborations from some of
the top names in music
ldquoThis is the night we celebrate the big-gest songs and artists we played for fans on our iHeartRadio stations across America and on the iHeartRadio app over the past year along with a look at whats coming in 2015rdquo said John Sykes President of Entertainment En-terprises for iHeartMedia Inc ldquoAnd who better to host than both a Grammy win-ning musician and Oscar winning per-former Jamie Foxx This is going to be an amazing star packed Sunday night of
music on NBC
ldquoIrsquom so excited that Jamie Foxx is taking the reins at this yearrsquos iHeart awards He is the perfect choice to lead this extraordinary night of music and celebrity artists said Paul Telegdy President Alternative and Late Night
Programming NBC Entertainment
2014 was such an incredible year for so many artists across different genres so
its great to see them get the recognition they deserve said Tom Poleman Pres-ident of National Programming Platforms for iHeartMedia Whether theyre new to the scene or industry veterans each artists journey is exciting to follow from their first radio spin to their first
iHeartRadio Music Award nomination
The iHeartRadio Music Awards is the night in music where the indus-tryrsquos top artists get to shine in a relaxed and fun atmosphere and celebrate their own achievements as well as those of their peersrdquo said Ian Stewart President of Done +
Dusted Inc
Category finalists for the iHeartRa-dio Music Awards were announced on February 4 with 2014 iHeartRa-dio Innovator Award winner Pharrell Williams making a special appear-ance on NBCrsquos TODAY show to
reveal this yearrsquos Artist of the Year nomi-nees Social voting through iHeartRadio stations nationwide for the Best Lyrics Best Fan Army and Renegade catego-ries will run through Friday March 20 Category finalists (by alphabetical order) are
JAMIE FOXX TO HOST IHEARTRADIO MUSIC AWARDS LIVE ON NBC Sunday March 29 (8-11 PM ETPT)
Rihanna Iggy Azalea Sam Smith Taylor Swift Madonna Jason Aldean Jamie Foxx Meghan Trainor Jason Derulo Jennifer Hud-son Kelly Clarkson Snoop Dogg Nate Ruess Alesso and Florida Georgia Line
Continued on Page 27
Jamie Foxx
Rihanna
Snoop Dogg
Jennifer Hudson
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 27
EVENTS
The Urban Trendsetters List of 2015 Media Sponsorship is GROWING NATIONALLY amp FAST
Events Include but NOT limited to
Whorsquos Who Publishing Book Unveiling Receptions for Atlanta GA other city announcements soon
The African American Male Wellness Walk Atlanta Detroit Washington DC Niagara Falls
2015 Champions of Diversity and Career town Network Career Fair-Columbus OH and Atlanta GA
The African American Film Festival-New York City
FOR MORE INFORMATION ON ADVERTISING SPONSORSHIP OR VENDOR OPPORTUNITIES LOG ONTO WWWURBANTRENDSETTERSCOM EVENTS
CALL Mykayla Bryant or Sharon S Gordon at 888-885-5552
EMAIL mykaylaurbantrendsetterescom or Sharonurbantrendsetterscom
Artist of the Year
Ariana Grande
Iggy Azalea
Luke Bryan
Sam Smith
Taylor Swift Song of the Year
All About That Bass - Meghan Trainor
All of Me - John Legend
Happy - Pharrell Williams
Shake It Off - Taylor Swift
Stay With Me - Sam Smith Best Collaboration
Bang Bang - Jessie J + Ariana Grande + Nicki Minaj
Dark Horse - Katy Perry featuring Juicy J
Fancy - Iggy Azalea featuring Charli XCX
Problem - Ariana Grande featuring Iggy Azalea
Talk Dirty - Jason Derulo featuring 2 Chainz
Best New Artist
Bastille
Cole Swindell
Iggy Azalea
Meghan Trainor
Sam Smith Country Song of the Year
Bartender - Lady Antebellum
Burnin It Down - Jason Aldean
Dirt - Florida Georgia Line
Give Me Back My Hometown - Eric Church
Play It Again - Luke Bryan Hip HopRampB Song of the Year
Dont Tell Em - Jeremih featuring YG
Drunk in Love - Beyonceacute featuring Jay Z
Flawless - Beyonceacute
Loyal - Chris Brown featuring Lil Wayne and Tyga
New Flame - Chris Brown featur-ing Usher and Rick Ross
Dance Song of the Year
Animals - Martin Garrix
Blame - Calvin Harris featuring John Newman
La La La - Naughty Boy featuring Sam Smith
Summer - Calvin Harris
Waves - Mr Probz
Alternative Rock Song of the Year
Come With Me Now - KONGOS
Do I Wanna Know - Arctic Mon-keys
Fever - The Black Keys
Something From Nothing - Foo Fighters
Take Me to Church - Hozier Best Lyrics
All of Me - John Legend
Blank Space - Taylor Swift
Counting Stars - OneRepublic
Habits (Stay High) - Tove Lo
Stay With Me - Sam Smith
Thinking Out Loud - Ed Sheeran
Best Fan Army
5SOSFAM - 5 Seconds of Summer
Arianators - Ariana Grande
Bey Hive - Beyonceacute
Team Breezy - Chris Brown
Sheerios - Ed Sheeran
Church Choir - Eric Church
Directioners - One Direction
Selenators - Selena Gomez
Mendes Army - Shawn Mendes
Swifties - Taylor Swift Renegade Award presented by the All New 2015 Jeep Renegade
Brantley Gilbert
Charli XCX
Hozier
Iggy Azalea
Meghan Trainor
This year the iHeartRadio Music Awards is partnering with the Jeep brand to pre-sent the first-ever ldquoRenegade Awardrdquo The ldquoRenegade Awardrdquo celebrates emerging standout artists who have bro-ken boundaries while staying true to themselves These artists defy conven-tion to create new musical lanes that are distinctly their own They are authentic and passionate with the talent to stretch the limits and do something extraordi-
nary
The iHeartRadio Music Awards will be executive produced by John Sykes Tom Poleman and Liz Kelly of iHeartMedia along with Ian Stewart and Hamish Hamilton of Done and Dusted Inc who will also produce the show for NBC Stu-
dios Hamilton will also direct
Proud partners of this yearrsquos events in-clude the All New 2015 Jeep Renegade
and Taco Bellreg
For breaking news and exclusive iHeartRadio Music Awards content visit iHeartRadiocomawards or follow the social buzz on Twitter Facebook Insta-
gram and Google +
IHeart - Continued From Page 25
ARTS AND ENTERTAINMENT
28 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
TRAVEL TRENDS
FOR VENDOR AND SPONSORSHIP INFORMATION CONTACT SHARON S GORDON 888-885-5552
(NAPSI)mdashFor those looking to take an
upscale road trip but who want to get the
most for their money there are several tips
and tricks to keep in mind when planning a
getaway
Time Your Trip-If your dates are flexible
try traveling to your selected destination
during its off-season Hotels often drop
their rates to attract business when crowds
thin out and you can score a great deal
while avoiding a tourist rush Try a moun-
tain destination before ski season is in full
swing or a famous site such as the Grand
Canyon on a weekday during the school
year
Take Advantage of Luxury Partnerships-
Luxury brands often partner to provide their
customers with added value To take your
road trip up a notch from the moment you
pull out of your driveway a special edition
Crafted Line of vehicles from Lexus comes
equipped with a beautiful two-piece set of
tailor-made Tumi luggage The Lexus
Crafted Line features an Ultra White exteri-
or with Obsidian door handles side mirrors
and grille Eye-catching seats contrast
stitching headrests and door panels are
either two-tone BlackScarlet or Black
Cabernet Models include IS 250 F SPORT
LS 460 F SPORT and GS 350 F SPORT in
RWD and AWD RX 350 AWD F SPORT
and ES 350
The limited edition Tumi duffel bag set was
specifically designed to match the vehicles
for grille-to-trunk coordination Lexus own-
ers can find additional pieces of this origi-
nal luggage set and other exclusive offers at
LexusDriverscom A Meguiarrsquos New Car
Care Kit is also included as another extra
bonus for Crafted Line owners
Search for Package Deals-Regardless of
when you travel try to look for a hotel of-
fering a package deal to capitalize on your
travel investment Many upscale hotels of-
fer credit toward their on-site restaurants
bars or spas when you book in advance
online Hotels in areas such as Napa Valley
or other wine country destinations may
partner with nearby wineries to offer its
guests exclusive deals on tastings and tours
For example The Allison Inn amp Spa in Or-
egonrsquos Willamette Valley offers Lexus
owners the chance to sample three distinc-
tive local wines and receive a complimen-
tary bottle of their favorite The resort also
has an on-site fleet of Lexus vehicles avail-
able for guests to drive eliminating the
need for a rental car
Take the Scenic Route-The great thing
about road trips is that you can skip the
crowded expensive attractions and enjoy
the view from the comfort of your car seat
And all passengers will be happy to spend
more time taking in free scenic sites along
the way Take advantage of natural wonders
and roadside attractionsmdashsuch as New
Yorkrsquos scenic Finger Lakes region or
kitschy Route 66 sitesmdashwhenever possible
With these tips and tricks and a little ad-
vance planning yoursquoll save time and money
while elevating your road trip Find out
more at wwwLexuscomcraftedline
Elevate Your Next Road Trip By Seeking Out Added Value
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 29
AUTO TRENDS
When The Check Engine Light Is On Donrsquot Ignore It
Donrsquot take this lightly One of the most
vital signals of an improperly functioning
vehicle is the check engine light and when
illuminated it alerts the driver to a variety
of existing potential problems Neverthe-
less vehicle checkups
during car care events
throughout the country
reveal that the check en-
gine light is on in nearly
one out of 10 vehicles
Some common malfunc-
tions that can cause the
check engine light to illu-
minate include a faulty
oxygen sensor mass air-
flow sensor or spark
plugs and wires If the light flashes the
condition is more critical and must be
checked immediately to prevent severe
damage which may include catalytic con-
verter damage
ldquoWhen the check engine light comes on it
means that a vehicle system such as the
ignition fuel injection or emission control
is not operating properly even if the vehicle
appears to be running normallyrdquo explained
Rich White executive director Car Care
Council the source for the ldquoBe Car Care
Awarerdquo campaign promoting regular vehi-
cle care maintenance and repair
ldquoA glowing check engine light doesnrsquot
mean you have to immediately pull the car
to the side of the road but it does mean you
should get the car checked out as soon as
possible Ignoring the warning light could
result in costly repairs At the very least the
light could alert you to an engine problem
that is negatively impacting fuel economyrdquo
he added
When scheduling service make sure the
automotive shop that examines your vehicle
has professional technicians who are trained
and certified in OBDII diagnosis and repair
The technician will connect your vehiclersquos
computer system to a diagnostic scan tool
which will indicate why the light was acti-
vated
At the same time the technician can ana-
lyze idle speed throttle response engine
temperature fuel system pressure manifold
vacuum exhaust emission levels and many
other key indicators Once the problem is
fixed the carrsquos computer is reset to initiate
its release process The technician should
then be able to tell you what needs to be
done and discuss potential warranty cover-
age and further testing if necessary
For a free ldquoCar Care Guiderdquo or for further
information visit wwwcarcareorg
Donrsquot be in the dark
about your enginersquos
problem when the check
30 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
Christa Payne Area Manager 614-778-1958
christapayneaolcom Undercoverwearcomchristapayne
Call me to book your Special Girls Night Party
Business Opportunity
Changing Womenrsquos Lives
REGISTER YOUR BUSINESS IN OUR ONLINE BUSINESS DIRECTORY FREE AT WWWURBANTRENDSETTERSCOM UTS BIZ LIST
ARE YOU A TRENDSETTERS
Urban Trendsetters wants to spotlight you and your busi-
ness
Send your us your photo and brief introduction to Sha-
ronurbantrendsetterscom Subject Business Spotlight
SELL YOUR STUFF
UTS Classifieds
All print classified ad will get
FREE placement online
One Week $25 Two Weeks $40 One Month $75 Includes 1 photo up to 500 characters
Call Urban Trendsetters
Today
Your ad could be here for as low as
a $150 investment
Call Urban Trendsetters Today
888-885-5552
Urban Trendsetters Business Directory
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 31
FINANCIAL ADVISOR
Registered Investment Advisory Firm is
currently expanding throughout
Ohio We are in search of Independ-
ent Investment Advisor Representatives
Must be self-motivated professional and
willing to take direction If you have a
financial or insurance back round we
encourage your response We work with
Globally Recognized Money Manag-
ers Strong Ethics and complete transpar-
ency with clients relationships is essen-
tial Please contact Hardiman Invest-
ment Management Inc 614-209-
9748 or submit a resume via e-mail to
FREELANCE WRITERS
Do you love to write Urban
Trendsetters is growing and we
are looking for writers
If you are good writer love con-
necting with people and enjoy relay-
ing empowering information UTS is
the place for you Contact Sharon S
Gordon at 888-885-5552 for more
information or send email to in-
fourbantrendsetterscom
CLASSIFIEDS UTS Online Classifieds The Urban Trendsetters allow our customers the opportunity to submit their classified ads and pay online You may add photos videos and links to your classified ads You may also choose to upload current display ad As with our coupons our classified ads are available in print online via e-blast in our weekly top classified blast as well as front page top classified listing feature on our website
MEDIA SALES
Earn Extra Income for the Holidays
Urban Trendsetters wants to increase your
sales staff We offer a variety of media ser-
vices and we serve many different industries
If you are a professional individual seeking
unlimited income potential give us a call to-
day at 888-885-5552 or email
salesurbantrendsetterscom NO EXPERIENCE NECESSARY
Have you tried that crazy wrap thing
We NEED Distributors NOW The It Works Ultimate Body applicator is a first to market product like NOTHING you have ever seen before The Ultimate Body
Applicator is a all natural non woven cloth that is site specific ANYWHERE you place is its going to TONE TIGHTEN and FIRM in
as little as 45 minutes Reduces the appearance of cellulite and varicose veins No its not water weight loss No it wont come back over
night and YES IT WORKS Donrsquot believe Try if for YOURSELF Call Mykayla Bryant Diamond Director at 937-532-8295
UTS FREE CARD
Ever wondered how your business could
profit from a Pre-Paid Card and the PPC
industry Contact UTS Free today at
614-526-8871 or email
utsfreecardgmailcom
Urban Trendsetters and Career Town Network Host STEM
Virtual Career Fairs
The purpose of this conference is to follow the governments lead in its STEM or Educate to Innovate model Our 4 goals are
1 Bring more awareness and emphasize the importance of in our educa-
tion system and encourage students to pursue degrees and careers in
STEM
2 Create more teachers and educators in the STEM areas
3 Create more diversity and careers in STEM for women and minorities
4 Create and develop relationships between corporations colleges uni-
versities and educators that will provide more positions of internships for
For Registration Vendor and Sponsorship Opportunities and Information
Call 888-885-5552 Email
Sharonurbantrendsetterscom wwwurbantrendsetterscom
Register for Your FREE Career Town Account
March- Celebrating Women of Diversity
AprilmdashHealthcare May-Internship amp Summer Opportunities HBCU
This series of career fairs will allow recruiters and job seekers to interact
one on one from the comfort of office and home Each week is dedicated
Logistics amp Warehouse Professional Healthcare and STEM
Classified Ads
$25 amp up
Your Ad
Could Be
HERE
32 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
Urban Trendsetters is YOUR NEW Online Marketing Department
SECURE YOUR ACCOUNTS TODAY Urban Trendsetters Brand Establisher amp Booster
Call 888-885-5552 for a FREE Consultation
The next most important things to secure for your brand after acquiring your domain name are the account names and profiles
on social media blogs and local directories
We all know that it is optimal to have a domain name that exactly matches your brand name or business name The same is true for
your account names as well as the URLs of your profiles on social media blogs and directories Your accounts on Web
properties are part of your brand presence and so securing your accounts
Establishing your accounts with optimal branding is of great
importance
ALL FOR $799
24 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
BEAUTY AND FASHION TRENDS
Inspiring Beauty 50 Years of Ebony Fashion Fair
The first-ever exhibition on the Ebony
Fashion Fair Inspiring Beauty explores the
50-year history of the charity fashion spec-
tacle that redefined the concepts of beauty
style and empowerment for African Ameri-
cans by examining the history of the show
and its director and producer Eunice W
Johnson
Inspiring Beauty showcases nearly 100 ob-
jects including ensembles and accessories
displayed on fully stylized mannequins to
recreate the runway experience as well as
archival photographs video and Johnsonrsquos
personal effects to tell the full story of these
unparalleled events At the center of this
dynamic show are the stunning gowns
feathered coats and statement designs seen
in the 40 garments selected from a collec-
tion of thousands Johnson amassed in five
decades
Works by designers including Stephen
Burrows Christian Dior Christian La-
croix Bob Mackie Missoni Jean Patou and Sarli illustrate themes of vision inno-
vation and power as exemplified by John-
sonrsquos entrepreneurial spirit flair for fash-
ion and philanthropic goals as co-founder
of Johnson Publishing Company publisher
of Ebony and Jet magazines
Exhibition highlights include garments
from fashion greats such as Valentino
Pierre Cardin and Alexander McQueen
for Givenchy before they reached world-
renowned status An Yves Saint Laurent
lsquoPicassorsquo cocktail dress Nina Ricci even-
ing ensemble of a shirred jumpsuit and ruf-
fle coat Karl Lagerfeld for Chloeacute beaded
gown Vivienne Westwood animal print
evening gown and Emanuel Ungaro two
piece bridal gown are examples of the spec-
tacular trends of fashion and attitude of
style
Developed by the Chicago History Museum
in cooperation with Johnson Publishing
Company Inspiring Beauty offers an un-
precedented multisensory experience to
visitors who have never attended an Ebony
Fashion Fair as well as reconnects those
who experienced it first-hand
TOUR SCHEDULE Museum of Design Atlanta GA
October 18 2014 ndash January 4 2015
Milwaukee Art Museum WI
February 5 2015 ndash May 3 2015
Minnesota History Center St Paul MN
May 22 2015 ndash August 16 2015
Charles H Wright Museum of African
American HIstory Detroit MI
September 18 2015 ndash January 3 2016
Memorial Art Gallery of the University
of Rochester NY
January 30 2016 ndash April 24 2016
Bellevue Arts Museum WA
May 20 2016 ndash August 12 2016
The George Washington University Mu-
seum and The Textile Museum Wash-
ington DC February 10 2017 ndash June 4 2017
Eunice Johnson at work 1970 Photo
courtesy of Johnson Publishing Compa-
Eunice Johnson with designer Yves
Saint Laurent 1972 Photo courtesy of
Johnson Publishing Company LLC
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 25
ldquoMaking pretty faces is my specialty
Sara King
Professional Makeup Artist
614-900-1033 wwwstyleseatcomsarakingbeauty
Special
Events
Free-Lance
Make-Up Parties
BEAUTY amp FASHION TRENDS
Available at DrsquoAndrearsquos Hair Studio
DrsquoAndrea Brown Master Designer
2151 E Dublin Granville Road Suite F
Columbus OH 43229 P 614-636-2298
5 STAR HAIR MAYVEENCOM
Natural Straight
Deep Wave
Curly Wave
Loose Wave
FREE BUSINESS OPPORTUNITY
CALL TODAY
If yoursquore like me yoursquove got a random col-
lection of carrier and essential oils some-
where in your beauty arsenal If yoursquore like
me said random collection of essential and
carrier oils is mostly just sitting there col-
lecting dust and taking up space on your
shelves Many of us aspire to be gung-ho
DIY mixtresses in our down time but life
doesnrsquot always have that in store for us In
fact sometimes we buy products we donrsquot
need and make aspirational plans that wersquore
going to learn how to use them That
doesnrsquot always happen Irsquom here to help
you sift through the clutter
First things first ndash let me introduce you to a
recipe book you should check out ndash Natural
Beauty Alchemy Make Your Own Organic
Cleansers Creams Shampoos Serums
Balms and More Itrsquos written by fabulously
named licensed pharmacist and expert
healthcare professional Fifi M Maacaron
and features more than 100 easy to follow
recipes for skin and body IMO itrsquos pret-
ty light on hair recipes but it offers helpful
and simple recipes for bellas who want to
make their own toner or serum or even per-
fumes from essential oils With permission
from the publisher I got access to a few
exclusive recipes ndash you gotta get the book
for the rest I specifically requested the
breakdown for the ldquo3-in-1 Lazy Blendrdquo ndash
you KNOW I love a good multi-use prod-
uct A DIY multi-use product SOLD
Herersquos the breakdown courtesy of The
Countryman Press
3-in-1 Lazy Blend ndash Makeup Remov-
er Toner amp Night Oil
What could be better than a makeup remov-
er that is also a toner and an anti-aging
night oil all in one bottle This formula
softens the skin and nourishes it While the
composition of jojoba oil is very close to
that of the skinrsquos own lipids and it doesnrsquot
clog pores wheat germ oil is rich in vita-
mins and minerals that prevent aging
Chamomile tea and rose water are extreme-
ly skin friendly and help alongside glycer-
in balance moisture levels Keep this oil-
water mix handy especially when you have
little time and energy left at the end of the
day
INGREDIENTS 2 ounces (60 ml) rose water
1 tablespoon almond oil
1 tablespoon jojoba oil
1 tablespoon wheat germ
1 ounce (30 ml) chamomile tea (at room
temperature)
1 teaspoon glycerin
5 drops vitamin E oil
Note You can substitute witch hazel for
rose water in case of oily skin
INSTRUCTIONS 1 Mix the above ingredients adding one at
a time Shake well and then transfer to a
spray bottle
2 Shake vigorously to disperse oil droplets
before spraying onto a cotton disc or ball
Wipe the face and neck repeating if neces-
sary to remove makeup completely
3 You do not need to rinse or follow with a
toner or night oil because this formula does
it all
4 Store the bottle in a cool place away from
sunlight and heat
Try This DIY Beauty Recipe ndash the 3-in-1 Makeup Remover Toner amp Night Oil
By Patrice Grell Yursik
Founder Afrobellacom
26 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
ARTS AND ENTERTAINMENT
NEW YORK NY and UNIVERSAL CITY Calif ndash The biggest names in en-tertainment will bring the music of the iHeartRadio app to life on Sunday March 29 for the second edition of the iHeartRadio Music Awards hosted by Oscar and Grammy award winning actor and musician Jamie Foxx The event will air live on NBC from 8-11 pm ETPT from the historic Shrine Auditorium in Los Angeles and will be broadcast sim-ultaneously on iHeartMedia stations na-tionwide and across the iHeartRadio
digital music platform
The three hour telecast will truly reflect Americarsquos favorite music and will show-case the yearrsquos most popular artists and songs determined by the iHeartRadio Chart and fan voting through iHeartRa-dio stations nationwide The evening will include performances by Rihanna Iggy Azalea Sam Smith Madonna Ja-son Aldean Jamie Foxx Meghan Trai-nor Jason Derulo Jennifer Hudson Kelly Clarkson Snoop Dogg Nate Ruess Alesso and Florida Georgia Line
along with appearances from Taylor Swift and more This yearrsquos iHeartRa-dio Music Awards will also feature un-
expected collaborations from some of
the top names in music
ldquoThis is the night we celebrate the big-gest songs and artists we played for fans on our iHeartRadio stations across America and on the iHeartRadio app over the past year along with a look at whats coming in 2015rdquo said John Sykes President of Entertainment En-terprises for iHeartMedia Inc ldquoAnd who better to host than both a Grammy win-ning musician and Oscar winning per-former Jamie Foxx This is going to be an amazing star packed Sunday night of
music on NBC
ldquoIrsquom so excited that Jamie Foxx is taking the reins at this yearrsquos iHeart awards He is the perfect choice to lead this extraordinary night of music and celebrity artists said Paul Telegdy President Alternative and Late Night
Programming NBC Entertainment
2014 was such an incredible year for so many artists across different genres so
its great to see them get the recognition they deserve said Tom Poleman Pres-ident of National Programming Platforms for iHeartMedia Whether theyre new to the scene or industry veterans each artists journey is exciting to follow from their first radio spin to their first
iHeartRadio Music Award nomination
The iHeartRadio Music Awards is the night in music where the indus-tryrsquos top artists get to shine in a relaxed and fun atmosphere and celebrate their own achievements as well as those of their peersrdquo said Ian Stewart President of Done +
Dusted Inc
Category finalists for the iHeartRa-dio Music Awards were announced on February 4 with 2014 iHeartRa-dio Innovator Award winner Pharrell Williams making a special appear-ance on NBCrsquos TODAY show to
reveal this yearrsquos Artist of the Year nomi-nees Social voting through iHeartRadio stations nationwide for the Best Lyrics Best Fan Army and Renegade catego-ries will run through Friday March 20 Category finalists (by alphabetical order) are
JAMIE FOXX TO HOST IHEARTRADIO MUSIC AWARDS LIVE ON NBC Sunday March 29 (8-11 PM ETPT)
Rihanna Iggy Azalea Sam Smith Taylor Swift Madonna Jason Aldean Jamie Foxx Meghan Trainor Jason Derulo Jennifer Hud-son Kelly Clarkson Snoop Dogg Nate Ruess Alesso and Florida Georgia Line
Continued on Page 27
Jamie Foxx
Rihanna
Snoop Dogg
Jennifer Hudson
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 27
EVENTS
The Urban Trendsetters List of 2015 Media Sponsorship is GROWING NATIONALLY amp FAST
Events Include but NOT limited to
Whorsquos Who Publishing Book Unveiling Receptions for Atlanta GA other city announcements soon
The African American Male Wellness Walk Atlanta Detroit Washington DC Niagara Falls
2015 Champions of Diversity and Career town Network Career Fair-Columbus OH and Atlanta GA
The African American Film Festival-New York City
FOR MORE INFORMATION ON ADVERTISING SPONSORSHIP OR VENDOR OPPORTUNITIES LOG ONTO WWWURBANTRENDSETTERSCOM EVENTS
CALL Mykayla Bryant or Sharon S Gordon at 888-885-5552
EMAIL mykaylaurbantrendsetterescom or Sharonurbantrendsetterscom
Artist of the Year
Ariana Grande
Iggy Azalea
Luke Bryan
Sam Smith
Taylor Swift Song of the Year
All About That Bass - Meghan Trainor
All of Me - John Legend
Happy - Pharrell Williams
Shake It Off - Taylor Swift
Stay With Me - Sam Smith Best Collaboration
Bang Bang - Jessie J + Ariana Grande + Nicki Minaj
Dark Horse - Katy Perry featuring Juicy J
Fancy - Iggy Azalea featuring Charli XCX
Problem - Ariana Grande featuring Iggy Azalea
Talk Dirty - Jason Derulo featuring 2 Chainz
Best New Artist
Bastille
Cole Swindell
Iggy Azalea
Meghan Trainor
Sam Smith Country Song of the Year
Bartender - Lady Antebellum
Burnin It Down - Jason Aldean
Dirt - Florida Georgia Line
Give Me Back My Hometown - Eric Church
Play It Again - Luke Bryan Hip HopRampB Song of the Year
Dont Tell Em - Jeremih featuring YG
Drunk in Love - Beyonceacute featuring Jay Z
Flawless - Beyonceacute
Loyal - Chris Brown featuring Lil Wayne and Tyga
New Flame - Chris Brown featur-ing Usher and Rick Ross
Dance Song of the Year
Animals - Martin Garrix
Blame - Calvin Harris featuring John Newman
La La La - Naughty Boy featuring Sam Smith
Summer - Calvin Harris
Waves - Mr Probz
Alternative Rock Song of the Year
Come With Me Now - KONGOS
Do I Wanna Know - Arctic Mon-keys
Fever - The Black Keys
Something From Nothing - Foo Fighters
Take Me to Church - Hozier Best Lyrics
All of Me - John Legend
Blank Space - Taylor Swift
Counting Stars - OneRepublic
Habits (Stay High) - Tove Lo
Stay With Me - Sam Smith
Thinking Out Loud - Ed Sheeran
Best Fan Army
5SOSFAM - 5 Seconds of Summer
Arianators - Ariana Grande
Bey Hive - Beyonceacute
Team Breezy - Chris Brown
Sheerios - Ed Sheeran
Church Choir - Eric Church
Directioners - One Direction
Selenators - Selena Gomez
Mendes Army - Shawn Mendes
Swifties - Taylor Swift Renegade Award presented by the All New 2015 Jeep Renegade
Brantley Gilbert
Charli XCX
Hozier
Iggy Azalea
Meghan Trainor
This year the iHeartRadio Music Awards is partnering with the Jeep brand to pre-sent the first-ever ldquoRenegade Awardrdquo The ldquoRenegade Awardrdquo celebrates emerging standout artists who have bro-ken boundaries while staying true to themselves These artists defy conven-tion to create new musical lanes that are distinctly their own They are authentic and passionate with the talent to stretch the limits and do something extraordi-
nary
The iHeartRadio Music Awards will be executive produced by John Sykes Tom Poleman and Liz Kelly of iHeartMedia along with Ian Stewart and Hamish Hamilton of Done and Dusted Inc who will also produce the show for NBC Stu-
dios Hamilton will also direct
Proud partners of this yearrsquos events in-clude the All New 2015 Jeep Renegade
and Taco Bellreg
For breaking news and exclusive iHeartRadio Music Awards content visit iHeartRadiocomawards or follow the social buzz on Twitter Facebook Insta-
gram and Google +
IHeart - Continued From Page 25
ARTS AND ENTERTAINMENT
28 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
TRAVEL TRENDS
FOR VENDOR AND SPONSORSHIP INFORMATION CONTACT SHARON S GORDON 888-885-5552
(NAPSI)mdashFor those looking to take an
upscale road trip but who want to get the
most for their money there are several tips
and tricks to keep in mind when planning a
getaway
Time Your Trip-If your dates are flexible
try traveling to your selected destination
during its off-season Hotels often drop
their rates to attract business when crowds
thin out and you can score a great deal
while avoiding a tourist rush Try a moun-
tain destination before ski season is in full
swing or a famous site such as the Grand
Canyon on a weekday during the school
year
Take Advantage of Luxury Partnerships-
Luxury brands often partner to provide their
customers with added value To take your
road trip up a notch from the moment you
pull out of your driveway a special edition
Crafted Line of vehicles from Lexus comes
equipped with a beautiful two-piece set of
tailor-made Tumi luggage The Lexus
Crafted Line features an Ultra White exteri-
or with Obsidian door handles side mirrors
and grille Eye-catching seats contrast
stitching headrests and door panels are
either two-tone BlackScarlet or Black
Cabernet Models include IS 250 F SPORT
LS 460 F SPORT and GS 350 F SPORT in
RWD and AWD RX 350 AWD F SPORT
and ES 350
The limited edition Tumi duffel bag set was
specifically designed to match the vehicles
for grille-to-trunk coordination Lexus own-
ers can find additional pieces of this origi-
nal luggage set and other exclusive offers at
LexusDriverscom A Meguiarrsquos New Car
Care Kit is also included as another extra
bonus for Crafted Line owners
Search for Package Deals-Regardless of
when you travel try to look for a hotel of-
fering a package deal to capitalize on your
travel investment Many upscale hotels of-
fer credit toward their on-site restaurants
bars or spas when you book in advance
online Hotels in areas such as Napa Valley
or other wine country destinations may
partner with nearby wineries to offer its
guests exclusive deals on tastings and tours
For example The Allison Inn amp Spa in Or-
egonrsquos Willamette Valley offers Lexus
owners the chance to sample three distinc-
tive local wines and receive a complimen-
tary bottle of their favorite The resort also
has an on-site fleet of Lexus vehicles avail-
able for guests to drive eliminating the
need for a rental car
Take the Scenic Route-The great thing
about road trips is that you can skip the
crowded expensive attractions and enjoy
the view from the comfort of your car seat
And all passengers will be happy to spend
more time taking in free scenic sites along
the way Take advantage of natural wonders
and roadside attractionsmdashsuch as New
Yorkrsquos scenic Finger Lakes region or
kitschy Route 66 sitesmdashwhenever possible
With these tips and tricks and a little ad-
vance planning yoursquoll save time and money
while elevating your road trip Find out
more at wwwLexuscomcraftedline
Elevate Your Next Road Trip By Seeking Out Added Value
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 29
AUTO TRENDS
When The Check Engine Light Is On Donrsquot Ignore It
Donrsquot take this lightly One of the most
vital signals of an improperly functioning
vehicle is the check engine light and when
illuminated it alerts the driver to a variety
of existing potential problems Neverthe-
less vehicle checkups
during car care events
throughout the country
reveal that the check en-
gine light is on in nearly
one out of 10 vehicles
Some common malfunc-
tions that can cause the
check engine light to illu-
minate include a faulty
oxygen sensor mass air-
flow sensor or spark
plugs and wires If the light flashes the
condition is more critical and must be
checked immediately to prevent severe
damage which may include catalytic con-
verter damage
ldquoWhen the check engine light comes on it
means that a vehicle system such as the
ignition fuel injection or emission control
is not operating properly even if the vehicle
appears to be running normallyrdquo explained
Rich White executive director Car Care
Council the source for the ldquoBe Car Care
Awarerdquo campaign promoting regular vehi-
cle care maintenance and repair
ldquoA glowing check engine light doesnrsquot
mean you have to immediately pull the car
to the side of the road but it does mean you
should get the car checked out as soon as
possible Ignoring the warning light could
result in costly repairs At the very least the
light could alert you to an engine problem
that is negatively impacting fuel economyrdquo
he added
When scheduling service make sure the
automotive shop that examines your vehicle
has professional technicians who are trained
and certified in OBDII diagnosis and repair
The technician will connect your vehiclersquos
computer system to a diagnostic scan tool
which will indicate why the light was acti-
vated
At the same time the technician can ana-
lyze idle speed throttle response engine
temperature fuel system pressure manifold
vacuum exhaust emission levels and many
other key indicators Once the problem is
fixed the carrsquos computer is reset to initiate
its release process The technician should
then be able to tell you what needs to be
done and discuss potential warranty cover-
age and further testing if necessary
For a free ldquoCar Care Guiderdquo or for further
information visit wwwcarcareorg
Donrsquot be in the dark
about your enginersquos
problem when the check
30 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
Christa Payne Area Manager 614-778-1958
christapayneaolcom Undercoverwearcomchristapayne
Call me to book your Special Girls Night Party
Business Opportunity
Changing Womenrsquos Lives
REGISTER YOUR BUSINESS IN OUR ONLINE BUSINESS DIRECTORY FREE AT WWWURBANTRENDSETTERSCOM UTS BIZ LIST
ARE YOU A TRENDSETTERS
Urban Trendsetters wants to spotlight you and your busi-
ness
Send your us your photo and brief introduction to Sha-
ronurbantrendsetterscom Subject Business Spotlight
SELL YOUR STUFF
UTS Classifieds
All print classified ad will get
FREE placement online
One Week $25 Two Weeks $40 One Month $75 Includes 1 photo up to 500 characters
Call Urban Trendsetters
Today
Your ad could be here for as low as
a $150 investment
Call Urban Trendsetters Today
888-885-5552
Urban Trendsetters Business Directory
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 31
FINANCIAL ADVISOR
Registered Investment Advisory Firm is
currently expanding throughout
Ohio We are in search of Independ-
ent Investment Advisor Representatives
Must be self-motivated professional and
willing to take direction If you have a
financial or insurance back round we
encourage your response We work with
Globally Recognized Money Manag-
ers Strong Ethics and complete transpar-
ency with clients relationships is essen-
tial Please contact Hardiman Invest-
ment Management Inc 614-209-
9748 or submit a resume via e-mail to
FREELANCE WRITERS
Do you love to write Urban
Trendsetters is growing and we
are looking for writers
If you are good writer love con-
necting with people and enjoy relay-
ing empowering information UTS is
the place for you Contact Sharon S
Gordon at 888-885-5552 for more
information or send email to in-
fourbantrendsetterscom
CLASSIFIEDS UTS Online Classifieds The Urban Trendsetters allow our customers the opportunity to submit their classified ads and pay online You may add photos videos and links to your classified ads You may also choose to upload current display ad As with our coupons our classified ads are available in print online via e-blast in our weekly top classified blast as well as front page top classified listing feature on our website
MEDIA SALES
Earn Extra Income for the Holidays
Urban Trendsetters wants to increase your
sales staff We offer a variety of media ser-
vices and we serve many different industries
If you are a professional individual seeking
unlimited income potential give us a call to-
day at 888-885-5552 or email
salesurbantrendsetterscom NO EXPERIENCE NECESSARY
Have you tried that crazy wrap thing
We NEED Distributors NOW The It Works Ultimate Body applicator is a first to market product like NOTHING you have ever seen before The Ultimate Body
Applicator is a all natural non woven cloth that is site specific ANYWHERE you place is its going to TONE TIGHTEN and FIRM in
as little as 45 minutes Reduces the appearance of cellulite and varicose veins No its not water weight loss No it wont come back over
night and YES IT WORKS Donrsquot believe Try if for YOURSELF Call Mykayla Bryant Diamond Director at 937-532-8295
UTS FREE CARD
Ever wondered how your business could
profit from a Pre-Paid Card and the PPC
industry Contact UTS Free today at
614-526-8871 or email
utsfreecardgmailcom
Urban Trendsetters and Career Town Network Host STEM
Virtual Career Fairs
The purpose of this conference is to follow the governments lead in its STEM or Educate to Innovate model Our 4 goals are
1 Bring more awareness and emphasize the importance of in our educa-
tion system and encourage students to pursue degrees and careers in
STEM
2 Create more teachers and educators in the STEM areas
3 Create more diversity and careers in STEM for women and minorities
4 Create and develop relationships between corporations colleges uni-
versities and educators that will provide more positions of internships for
For Registration Vendor and Sponsorship Opportunities and Information
Call 888-885-5552 Email
Sharonurbantrendsetterscom wwwurbantrendsetterscom
Register for Your FREE Career Town Account
March- Celebrating Women of Diversity
AprilmdashHealthcare May-Internship amp Summer Opportunities HBCU
This series of career fairs will allow recruiters and job seekers to interact
one on one from the comfort of office and home Each week is dedicated
Logistics amp Warehouse Professional Healthcare and STEM
Classified Ads
$25 amp up
Your Ad
Could Be
HERE
32 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
Urban Trendsetters is YOUR NEW Online Marketing Department
SECURE YOUR ACCOUNTS TODAY Urban Trendsetters Brand Establisher amp Booster
Call 888-885-5552 for a FREE Consultation
The next most important things to secure for your brand after acquiring your domain name are the account names and profiles
on social media blogs and local directories
We all know that it is optimal to have a domain name that exactly matches your brand name or business name The same is true for
your account names as well as the URLs of your profiles on social media blogs and directories Your accounts on Web
properties are part of your brand presence and so securing your accounts
Establishing your accounts with optimal branding is of great
importance
ALL FOR $799
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 25
ldquoMaking pretty faces is my specialty
Sara King
Professional Makeup Artist
614-900-1033 wwwstyleseatcomsarakingbeauty
Special
Events
Free-Lance
Make-Up Parties
BEAUTY amp FASHION TRENDS
Available at DrsquoAndrearsquos Hair Studio
DrsquoAndrea Brown Master Designer
2151 E Dublin Granville Road Suite F
Columbus OH 43229 P 614-636-2298
5 STAR HAIR MAYVEENCOM
Natural Straight
Deep Wave
Curly Wave
Loose Wave
FREE BUSINESS OPPORTUNITY
CALL TODAY
If yoursquore like me yoursquove got a random col-
lection of carrier and essential oils some-
where in your beauty arsenal If yoursquore like
me said random collection of essential and
carrier oils is mostly just sitting there col-
lecting dust and taking up space on your
shelves Many of us aspire to be gung-ho
DIY mixtresses in our down time but life
doesnrsquot always have that in store for us In
fact sometimes we buy products we donrsquot
need and make aspirational plans that wersquore
going to learn how to use them That
doesnrsquot always happen Irsquom here to help
you sift through the clutter
First things first ndash let me introduce you to a
recipe book you should check out ndash Natural
Beauty Alchemy Make Your Own Organic
Cleansers Creams Shampoos Serums
Balms and More Itrsquos written by fabulously
named licensed pharmacist and expert
healthcare professional Fifi M Maacaron
and features more than 100 easy to follow
recipes for skin and body IMO itrsquos pret-
ty light on hair recipes but it offers helpful
and simple recipes for bellas who want to
make their own toner or serum or even per-
fumes from essential oils With permission
from the publisher I got access to a few
exclusive recipes ndash you gotta get the book
for the rest I specifically requested the
breakdown for the ldquo3-in-1 Lazy Blendrdquo ndash
you KNOW I love a good multi-use prod-
uct A DIY multi-use product SOLD
Herersquos the breakdown courtesy of The
Countryman Press
3-in-1 Lazy Blend ndash Makeup Remov-
er Toner amp Night Oil
What could be better than a makeup remov-
er that is also a toner and an anti-aging
night oil all in one bottle This formula
softens the skin and nourishes it While the
composition of jojoba oil is very close to
that of the skinrsquos own lipids and it doesnrsquot
clog pores wheat germ oil is rich in vita-
mins and minerals that prevent aging
Chamomile tea and rose water are extreme-
ly skin friendly and help alongside glycer-
in balance moisture levels Keep this oil-
water mix handy especially when you have
little time and energy left at the end of the
day
INGREDIENTS 2 ounces (60 ml) rose water
1 tablespoon almond oil
1 tablespoon jojoba oil
1 tablespoon wheat germ
1 ounce (30 ml) chamomile tea (at room
temperature)
1 teaspoon glycerin
5 drops vitamin E oil
Note You can substitute witch hazel for
rose water in case of oily skin
INSTRUCTIONS 1 Mix the above ingredients adding one at
a time Shake well and then transfer to a
spray bottle
2 Shake vigorously to disperse oil droplets
before spraying onto a cotton disc or ball
Wipe the face and neck repeating if neces-
sary to remove makeup completely
3 You do not need to rinse or follow with a
toner or night oil because this formula does
it all
4 Store the bottle in a cool place away from
sunlight and heat
Try This DIY Beauty Recipe ndash the 3-in-1 Makeup Remover Toner amp Night Oil
By Patrice Grell Yursik
Founder Afrobellacom
26 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
ARTS AND ENTERTAINMENT
NEW YORK NY and UNIVERSAL CITY Calif ndash The biggest names in en-tertainment will bring the music of the iHeartRadio app to life on Sunday March 29 for the second edition of the iHeartRadio Music Awards hosted by Oscar and Grammy award winning actor and musician Jamie Foxx The event will air live on NBC from 8-11 pm ETPT from the historic Shrine Auditorium in Los Angeles and will be broadcast sim-ultaneously on iHeartMedia stations na-tionwide and across the iHeartRadio
digital music platform
The three hour telecast will truly reflect Americarsquos favorite music and will show-case the yearrsquos most popular artists and songs determined by the iHeartRadio Chart and fan voting through iHeartRa-dio stations nationwide The evening will include performances by Rihanna Iggy Azalea Sam Smith Madonna Ja-son Aldean Jamie Foxx Meghan Trai-nor Jason Derulo Jennifer Hudson Kelly Clarkson Snoop Dogg Nate Ruess Alesso and Florida Georgia Line
along with appearances from Taylor Swift and more This yearrsquos iHeartRa-dio Music Awards will also feature un-
expected collaborations from some of
the top names in music
ldquoThis is the night we celebrate the big-gest songs and artists we played for fans on our iHeartRadio stations across America and on the iHeartRadio app over the past year along with a look at whats coming in 2015rdquo said John Sykes President of Entertainment En-terprises for iHeartMedia Inc ldquoAnd who better to host than both a Grammy win-ning musician and Oscar winning per-former Jamie Foxx This is going to be an amazing star packed Sunday night of
music on NBC
ldquoIrsquom so excited that Jamie Foxx is taking the reins at this yearrsquos iHeart awards He is the perfect choice to lead this extraordinary night of music and celebrity artists said Paul Telegdy President Alternative and Late Night
Programming NBC Entertainment
2014 was such an incredible year for so many artists across different genres so
its great to see them get the recognition they deserve said Tom Poleman Pres-ident of National Programming Platforms for iHeartMedia Whether theyre new to the scene or industry veterans each artists journey is exciting to follow from their first radio spin to their first
iHeartRadio Music Award nomination
The iHeartRadio Music Awards is the night in music where the indus-tryrsquos top artists get to shine in a relaxed and fun atmosphere and celebrate their own achievements as well as those of their peersrdquo said Ian Stewart President of Done +
Dusted Inc
Category finalists for the iHeartRa-dio Music Awards were announced on February 4 with 2014 iHeartRa-dio Innovator Award winner Pharrell Williams making a special appear-ance on NBCrsquos TODAY show to
reveal this yearrsquos Artist of the Year nomi-nees Social voting through iHeartRadio stations nationwide for the Best Lyrics Best Fan Army and Renegade catego-ries will run through Friday March 20 Category finalists (by alphabetical order) are
JAMIE FOXX TO HOST IHEARTRADIO MUSIC AWARDS LIVE ON NBC Sunday March 29 (8-11 PM ETPT)
Rihanna Iggy Azalea Sam Smith Taylor Swift Madonna Jason Aldean Jamie Foxx Meghan Trainor Jason Derulo Jennifer Hud-son Kelly Clarkson Snoop Dogg Nate Ruess Alesso and Florida Georgia Line
Continued on Page 27
Jamie Foxx
Rihanna
Snoop Dogg
Jennifer Hudson
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 27
EVENTS
The Urban Trendsetters List of 2015 Media Sponsorship is GROWING NATIONALLY amp FAST
Events Include but NOT limited to
Whorsquos Who Publishing Book Unveiling Receptions for Atlanta GA other city announcements soon
The African American Male Wellness Walk Atlanta Detroit Washington DC Niagara Falls
2015 Champions of Diversity and Career town Network Career Fair-Columbus OH and Atlanta GA
The African American Film Festival-New York City
FOR MORE INFORMATION ON ADVERTISING SPONSORSHIP OR VENDOR OPPORTUNITIES LOG ONTO WWWURBANTRENDSETTERSCOM EVENTS
CALL Mykayla Bryant or Sharon S Gordon at 888-885-5552
EMAIL mykaylaurbantrendsetterescom or Sharonurbantrendsetterscom
Artist of the Year
Ariana Grande
Iggy Azalea
Luke Bryan
Sam Smith
Taylor Swift Song of the Year
All About That Bass - Meghan Trainor
All of Me - John Legend
Happy - Pharrell Williams
Shake It Off - Taylor Swift
Stay With Me - Sam Smith Best Collaboration
Bang Bang - Jessie J + Ariana Grande + Nicki Minaj
Dark Horse - Katy Perry featuring Juicy J
Fancy - Iggy Azalea featuring Charli XCX
Problem - Ariana Grande featuring Iggy Azalea
Talk Dirty - Jason Derulo featuring 2 Chainz
Best New Artist
Bastille
Cole Swindell
Iggy Azalea
Meghan Trainor
Sam Smith Country Song of the Year
Bartender - Lady Antebellum
Burnin It Down - Jason Aldean
Dirt - Florida Georgia Line
Give Me Back My Hometown - Eric Church
Play It Again - Luke Bryan Hip HopRampB Song of the Year
Dont Tell Em - Jeremih featuring YG
Drunk in Love - Beyonceacute featuring Jay Z
Flawless - Beyonceacute
Loyal - Chris Brown featuring Lil Wayne and Tyga
New Flame - Chris Brown featur-ing Usher and Rick Ross
Dance Song of the Year
Animals - Martin Garrix
Blame - Calvin Harris featuring John Newman
La La La - Naughty Boy featuring Sam Smith
Summer - Calvin Harris
Waves - Mr Probz
Alternative Rock Song of the Year
Come With Me Now - KONGOS
Do I Wanna Know - Arctic Mon-keys
Fever - The Black Keys
Something From Nothing - Foo Fighters
Take Me to Church - Hozier Best Lyrics
All of Me - John Legend
Blank Space - Taylor Swift
Counting Stars - OneRepublic
Habits (Stay High) - Tove Lo
Stay With Me - Sam Smith
Thinking Out Loud - Ed Sheeran
Best Fan Army
5SOSFAM - 5 Seconds of Summer
Arianators - Ariana Grande
Bey Hive - Beyonceacute
Team Breezy - Chris Brown
Sheerios - Ed Sheeran
Church Choir - Eric Church
Directioners - One Direction
Selenators - Selena Gomez
Mendes Army - Shawn Mendes
Swifties - Taylor Swift Renegade Award presented by the All New 2015 Jeep Renegade
Brantley Gilbert
Charli XCX
Hozier
Iggy Azalea
Meghan Trainor
This year the iHeartRadio Music Awards is partnering with the Jeep brand to pre-sent the first-ever ldquoRenegade Awardrdquo The ldquoRenegade Awardrdquo celebrates emerging standout artists who have bro-ken boundaries while staying true to themselves These artists defy conven-tion to create new musical lanes that are distinctly their own They are authentic and passionate with the talent to stretch the limits and do something extraordi-
nary
The iHeartRadio Music Awards will be executive produced by John Sykes Tom Poleman and Liz Kelly of iHeartMedia along with Ian Stewart and Hamish Hamilton of Done and Dusted Inc who will also produce the show for NBC Stu-
dios Hamilton will also direct
Proud partners of this yearrsquos events in-clude the All New 2015 Jeep Renegade
and Taco Bellreg
For breaking news and exclusive iHeartRadio Music Awards content visit iHeartRadiocomawards or follow the social buzz on Twitter Facebook Insta-
gram and Google +
IHeart - Continued From Page 25
ARTS AND ENTERTAINMENT
28 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
TRAVEL TRENDS
FOR VENDOR AND SPONSORSHIP INFORMATION CONTACT SHARON S GORDON 888-885-5552
(NAPSI)mdashFor those looking to take an
upscale road trip but who want to get the
most for their money there are several tips
and tricks to keep in mind when planning a
getaway
Time Your Trip-If your dates are flexible
try traveling to your selected destination
during its off-season Hotels often drop
their rates to attract business when crowds
thin out and you can score a great deal
while avoiding a tourist rush Try a moun-
tain destination before ski season is in full
swing or a famous site such as the Grand
Canyon on a weekday during the school
year
Take Advantage of Luxury Partnerships-
Luxury brands often partner to provide their
customers with added value To take your
road trip up a notch from the moment you
pull out of your driveway a special edition
Crafted Line of vehicles from Lexus comes
equipped with a beautiful two-piece set of
tailor-made Tumi luggage The Lexus
Crafted Line features an Ultra White exteri-
or with Obsidian door handles side mirrors
and grille Eye-catching seats contrast
stitching headrests and door panels are
either two-tone BlackScarlet or Black
Cabernet Models include IS 250 F SPORT
LS 460 F SPORT and GS 350 F SPORT in
RWD and AWD RX 350 AWD F SPORT
and ES 350
The limited edition Tumi duffel bag set was
specifically designed to match the vehicles
for grille-to-trunk coordination Lexus own-
ers can find additional pieces of this origi-
nal luggage set and other exclusive offers at
LexusDriverscom A Meguiarrsquos New Car
Care Kit is also included as another extra
bonus for Crafted Line owners
Search for Package Deals-Regardless of
when you travel try to look for a hotel of-
fering a package deal to capitalize on your
travel investment Many upscale hotels of-
fer credit toward their on-site restaurants
bars or spas when you book in advance
online Hotels in areas such as Napa Valley
or other wine country destinations may
partner with nearby wineries to offer its
guests exclusive deals on tastings and tours
For example The Allison Inn amp Spa in Or-
egonrsquos Willamette Valley offers Lexus
owners the chance to sample three distinc-
tive local wines and receive a complimen-
tary bottle of their favorite The resort also
has an on-site fleet of Lexus vehicles avail-
able for guests to drive eliminating the
need for a rental car
Take the Scenic Route-The great thing
about road trips is that you can skip the
crowded expensive attractions and enjoy
the view from the comfort of your car seat
And all passengers will be happy to spend
more time taking in free scenic sites along
the way Take advantage of natural wonders
and roadside attractionsmdashsuch as New
Yorkrsquos scenic Finger Lakes region or
kitschy Route 66 sitesmdashwhenever possible
With these tips and tricks and a little ad-
vance planning yoursquoll save time and money
while elevating your road trip Find out
more at wwwLexuscomcraftedline
Elevate Your Next Road Trip By Seeking Out Added Value
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 29
AUTO TRENDS
When The Check Engine Light Is On Donrsquot Ignore It
Donrsquot take this lightly One of the most
vital signals of an improperly functioning
vehicle is the check engine light and when
illuminated it alerts the driver to a variety
of existing potential problems Neverthe-
less vehicle checkups
during car care events
throughout the country
reveal that the check en-
gine light is on in nearly
one out of 10 vehicles
Some common malfunc-
tions that can cause the
check engine light to illu-
minate include a faulty
oxygen sensor mass air-
flow sensor or spark
plugs and wires If the light flashes the
condition is more critical and must be
checked immediately to prevent severe
damage which may include catalytic con-
verter damage
ldquoWhen the check engine light comes on it
means that a vehicle system such as the
ignition fuel injection or emission control
is not operating properly even if the vehicle
appears to be running normallyrdquo explained
Rich White executive director Car Care
Council the source for the ldquoBe Car Care
Awarerdquo campaign promoting regular vehi-
cle care maintenance and repair
ldquoA glowing check engine light doesnrsquot
mean you have to immediately pull the car
to the side of the road but it does mean you
should get the car checked out as soon as
possible Ignoring the warning light could
result in costly repairs At the very least the
light could alert you to an engine problem
that is negatively impacting fuel economyrdquo
he added
When scheduling service make sure the
automotive shop that examines your vehicle
has professional technicians who are trained
and certified in OBDII diagnosis and repair
The technician will connect your vehiclersquos
computer system to a diagnostic scan tool
which will indicate why the light was acti-
vated
At the same time the technician can ana-
lyze idle speed throttle response engine
temperature fuel system pressure manifold
vacuum exhaust emission levels and many
other key indicators Once the problem is
fixed the carrsquos computer is reset to initiate
its release process The technician should
then be able to tell you what needs to be
done and discuss potential warranty cover-
age and further testing if necessary
For a free ldquoCar Care Guiderdquo or for further
information visit wwwcarcareorg
Donrsquot be in the dark
about your enginersquos
problem when the check
30 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
Christa Payne Area Manager 614-778-1958
christapayneaolcom Undercoverwearcomchristapayne
Call me to book your Special Girls Night Party
Business Opportunity
Changing Womenrsquos Lives
REGISTER YOUR BUSINESS IN OUR ONLINE BUSINESS DIRECTORY FREE AT WWWURBANTRENDSETTERSCOM UTS BIZ LIST
ARE YOU A TRENDSETTERS
Urban Trendsetters wants to spotlight you and your busi-
ness
Send your us your photo and brief introduction to Sha-
ronurbantrendsetterscom Subject Business Spotlight
SELL YOUR STUFF
UTS Classifieds
All print classified ad will get
FREE placement online
One Week $25 Two Weeks $40 One Month $75 Includes 1 photo up to 500 characters
Call Urban Trendsetters
Today
Your ad could be here for as low as
a $150 investment
Call Urban Trendsetters Today
888-885-5552
Urban Trendsetters Business Directory
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 31
FINANCIAL ADVISOR
Registered Investment Advisory Firm is
currently expanding throughout
Ohio We are in search of Independ-
ent Investment Advisor Representatives
Must be self-motivated professional and
willing to take direction If you have a
financial or insurance back round we
encourage your response We work with
Globally Recognized Money Manag-
ers Strong Ethics and complete transpar-
ency with clients relationships is essen-
tial Please contact Hardiman Invest-
ment Management Inc 614-209-
9748 or submit a resume via e-mail to
FREELANCE WRITERS
Do you love to write Urban
Trendsetters is growing and we
are looking for writers
If you are good writer love con-
necting with people and enjoy relay-
ing empowering information UTS is
the place for you Contact Sharon S
Gordon at 888-885-5552 for more
information or send email to in-
fourbantrendsetterscom
CLASSIFIEDS UTS Online Classifieds The Urban Trendsetters allow our customers the opportunity to submit their classified ads and pay online You may add photos videos and links to your classified ads You may also choose to upload current display ad As with our coupons our classified ads are available in print online via e-blast in our weekly top classified blast as well as front page top classified listing feature on our website
MEDIA SALES
Earn Extra Income for the Holidays
Urban Trendsetters wants to increase your
sales staff We offer a variety of media ser-
vices and we serve many different industries
If you are a professional individual seeking
unlimited income potential give us a call to-
day at 888-885-5552 or email
salesurbantrendsetterscom NO EXPERIENCE NECESSARY
Have you tried that crazy wrap thing
We NEED Distributors NOW The It Works Ultimate Body applicator is a first to market product like NOTHING you have ever seen before The Ultimate Body
Applicator is a all natural non woven cloth that is site specific ANYWHERE you place is its going to TONE TIGHTEN and FIRM in
as little as 45 minutes Reduces the appearance of cellulite and varicose veins No its not water weight loss No it wont come back over
night and YES IT WORKS Donrsquot believe Try if for YOURSELF Call Mykayla Bryant Diamond Director at 937-532-8295
UTS FREE CARD
Ever wondered how your business could
profit from a Pre-Paid Card and the PPC
industry Contact UTS Free today at
614-526-8871 or email
utsfreecardgmailcom
Urban Trendsetters and Career Town Network Host STEM
Virtual Career Fairs
The purpose of this conference is to follow the governments lead in its STEM or Educate to Innovate model Our 4 goals are
1 Bring more awareness and emphasize the importance of in our educa-
tion system and encourage students to pursue degrees and careers in
STEM
2 Create more teachers and educators in the STEM areas
3 Create more diversity and careers in STEM for women and minorities
4 Create and develop relationships between corporations colleges uni-
versities and educators that will provide more positions of internships for
For Registration Vendor and Sponsorship Opportunities and Information
Call 888-885-5552 Email
Sharonurbantrendsetterscom wwwurbantrendsetterscom
Register for Your FREE Career Town Account
March- Celebrating Women of Diversity
AprilmdashHealthcare May-Internship amp Summer Opportunities HBCU
This series of career fairs will allow recruiters and job seekers to interact
one on one from the comfort of office and home Each week is dedicated
Logistics amp Warehouse Professional Healthcare and STEM
Classified Ads
$25 amp up
Your Ad
Could Be
HERE
32 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
Urban Trendsetters is YOUR NEW Online Marketing Department
SECURE YOUR ACCOUNTS TODAY Urban Trendsetters Brand Establisher amp Booster
Call 888-885-5552 for a FREE Consultation
The next most important things to secure for your brand after acquiring your domain name are the account names and profiles
on social media blogs and local directories
We all know that it is optimal to have a domain name that exactly matches your brand name or business name The same is true for
your account names as well as the URLs of your profiles on social media blogs and directories Your accounts on Web
properties are part of your brand presence and so securing your accounts
Establishing your accounts with optimal branding is of great
importance
ALL FOR $799
26 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
ARTS AND ENTERTAINMENT
NEW YORK NY and UNIVERSAL CITY Calif ndash The biggest names in en-tertainment will bring the music of the iHeartRadio app to life on Sunday March 29 for the second edition of the iHeartRadio Music Awards hosted by Oscar and Grammy award winning actor and musician Jamie Foxx The event will air live on NBC from 8-11 pm ETPT from the historic Shrine Auditorium in Los Angeles and will be broadcast sim-ultaneously on iHeartMedia stations na-tionwide and across the iHeartRadio
digital music platform
The three hour telecast will truly reflect Americarsquos favorite music and will show-case the yearrsquos most popular artists and songs determined by the iHeartRadio Chart and fan voting through iHeartRa-dio stations nationwide The evening will include performances by Rihanna Iggy Azalea Sam Smith Madonna Ja-son Aldean Jamie Foxx Meghan Trai-nor Jason Derulo Jennifer Hudson Kelly Clarkson Snoop Dogg Nate Ruess Alesso and Florida Georgia Line
along with appearances from Taylor Swift and more This yearrsquos iHeartRa-dio Music Awards will also feature un-
expected collaborations from some of
the top names in music
ldquoThis is the night we celebrate the big-gest songs and artists we played for fans on our iHeartRadio stations across America and on the iHeartRadio app over the past year along with a look at whats coming in 2015rdquo said John Sykes President of Entertainment En-terprises for iHeartMedia Inc ldquoAnd who better to host than both a Grammy win-ning musician and Oscar winning per-former Jamie Foxx This is going to be an amazing star packed Sunday night of
music on NBC
ldquoIrsquom so excited that Jamie Foxx is taking the reins at this yearrsquos iHeart awards He is the perfect choice to lead this extraordinary night of music and celebrity artists said Paul Telegdy President Alternative and Late Night
Programming NBC Entertainment
2014 was such an incredible year for so many artists across different genres so
its great to see them get the recognition they deserve said Tom Poleman Pres-ident of National Programming Platforms for iHeartMedia Whether theyre new to the scene or industry veterans each artists journey is exciting to follow from their first radio spin to their first
iHeartRadio Music Award nomination
The iHeartRadio Music Awards is the night in music where the indus-tryrsquos top artists get to shine in a relaxed and fun atmosphere and celebrate their own achievements as well as those of their peersrdquo said Ian Stewart President of Done +
Dusted Inc
Category finalists for the iHeartRa-dio Music Awards were announced on February 4 with 2014 iHeartRa-dio Innovator Award winner Pharrell Williams making a special appear-ance on NBCrsquos TODAY show to
reveal this yearrsquos Artist of the Year nomi-nees Social voting through iHeartRadio stations nationwide for the Best Lyrics Best Fan Army and Renegade catego-ries will run through Friday March 20 Category finalists (by alphabetical order) are
JAMIE FOXX TO HOST IHEARTRADIO MUSIC AWARDS LIVE ON NBC Sunday March 29 (8-11 PM ETPT)
Rihanna Iggy Azalea Sam Smith Taylor Swift Madonna Jason Aldean Jamie Foxx Meghan Trainor Jason Derulo Jennifer Hud-son Kelly Clarkson Snoop Dogg Nate Ruess Alesso and Florida Georgia Line
Continued on Page 27
Jamie Foxx
Rihanna
Snoop Dogg
Jennifer Hudson
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 27
EVENTS
The Urban Trendsetters List of 2015 Media Sponsorship is GROWING NATIONALLY amp FAST
Events Include but NOT limited to
Whorsquos Who Publishing Book Unveiling Receptions for Atlanta GA other city announcements soon
The African American Male Wellness Walk Atlanta Detroit Washington DC Niagara Falls
2015 Champions of Diversity and Career town Network Career Fair-Columbus OH and Atlanta GA
The African American Film Festival-New York City
FOR MORE INFORMATION ON ADVERTISING SPONSORSHIP OR VENDOR OPPORTUNITIES LOG ONTO WWWURBANTRENDSETTERSCOM EVENTS
CALL Mykayla Bryant or Sharon S Gordon at 888-885-5552
EMAIL mykaylaurbantrendsetterescom or Sharonurbantrendsetterscom
Artist of the Year
Ariana Grande
Iggy Azalea
Luke Bryan
Sam Smith
Taylor Swift Song of the Year
All About That Bass - Meghan Trainor
All of Me - John Legend
Happy - Pharrell Williams
Shake It Off - Taylor Swift
Stay With Me - Sam Smith Best Collaboration
Bang Bang - Jessie J + Ariana Grande + Nicki Minaj
Dark Horse - Katy Perry featuring Juicy J
Fancy - Iggy Azalea featuring Charli XCX
Problem - Ariana Grande featuring Iggy Azalea
Talk Dirty - Jason Derulo featuring 2 Chainz
Best New Artist
Bastille
Cole Swindell
Iggy Azalea
Meghan Trainor
Sam Smith Country Song of the Year
Bartender - Lady Antebellum
Burnin It Down - Jason Aldean
Dirt - Florida Georgia Line
Give Me Back My Hometown - Eric Church
Play It Again - Luke Bryan Hip HopRampB Song of the Year
Dont Tell Em - Jeremih featuring YG
Drunk in Love - Beyonceacute featuring Jay Z
Flawless - Beyonceacute
Loyal - Chris Brown featuring Lil Wayne and Tyga
New Flame - Chris Brown featur-ing Usher and Rick Ross
Dance Song of the Year
Animals - Martin Garrix
Blame - Calvin Harris featuring John Newman
La La La - Naughty Boy featuring Sam Smith
Summer - Calvin Harris
Waves - Mr Probz
Alternative Rock Song of the Year
Come With Me Now - KONGOS
Do I Wanna Know - Arctic Mon-keys
Fever - The Black Keys
Something From Nothing - Foo Fighters
Take Me to Church - Hozier Best Lyrics
All of Me - John Legend
Blank Space - Taylor Swift
Counting Stars - OneRepublic
Habits (Stay High) - Tove Lo
Stay With Me - Sam Smith
Thinking Out Loud - Ed Sheeran
Best Fan Army
5SOSFAM - 5 Seconds of Summer
Arianators - Ariana Grande
Bey Hive - Beyonceacute
Team Breezy - Chris Brown
Sheerios - Ed Sheeran
Church Choir - Eric Church
Directioners - One Direction
Selenators - Selena Gomez
Mendes Army - Shawn Mendes
Swifties - Taylor Swift Renegade Award presented by the All New 2015 Jeep Renegade
Brantley Gilbert
Charli XCX
Hozier
Iggy Azalea
Meghan Trainor
This year the iHeartRadio Music Awards is partnering with the Jeep brand to pre-sent the first-ever ldquoRenegade Awardrdquo The ldquoRenegade Awardrdquo celebrates emerging standout artists who have bro-ken boundaries while staying true to themselves These artists defy conven-tion to create new musical lanes that are distinctly their own They are authentic and passionate with the talent to stretch the limits and do something extraordi-
nary
The iHeartRadio Music Awards will be executive produced by John Sykes Tom Poleman and Liz Kelly of iHeartMedia along with Ian Stewart and Hamish Hamilton of Done and Dusted Inc who will also produce the show for NBC Stu-
dios Hamilton will also direct
Proud partners of this yearrsquos events in-clude the All New 2015 Jeep Renegade
and Taco Bellreg
For breaking news and exclusive iHeartRadio Music Awards content visit iHeartRadiocomawards or follow the social buzz on Twitter Facebook Insta-
gram and Google +
IHeart - Continued From Page 25
ARTS AND ENTERTAINMENT
28 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
TRAVEL TRENDS
FOR VENDOR AND SPONSORSHIP INFORMATION CONTACT SHARON S GORDON 888-885-5552
(NAPSI)mdashFor those looking to take an
upscale road trip but who want to get the
most for their money there are several tips
and tricks to keep in mind when planning a
getaway
Time Your Trip-If your dates are flexible
try traveling to your selected destination
during its off-season Hotels often drop
their rates to attract business when crowds
thin out and you can score a great deal
while avoiding a tourist rush Try a moun-
tain destination before ski season is in full
swing or a famous site such as the Grand
Canyon on a weekday during the school
year
Take Advantage of Luxury Partnerships-
Luxury brands often partner to provide their
customers with added value To take your
road trip up a notch from the moment you
pull out of your driveway a special edition
Crafted Line of vehicles from Lexus comes
equipped with a beautiful two-piece set of
tailor-made Tumi luggage The Lexus
Crafted Line features an Ultra White exteri-
or with Obsidian door handles side mirrors
and grille Eye-catching seats contrast
stitching headrests and door panels are
either two-tone BlackScarlet or Black
Cabernet Models include IS 250 F SPORT
LS 460 F SPORT and GS 350 F SPORT in
RWD and AWD RX 350 AWD F SPORT
and ES 350
The limited edition Tumi duffel bag set was
specifically designed to match the vehicles
for grille-to-trunk coordination Lexus own-
ers can find additional pieces of this origi-
nal luggage set and other exclusive offers at
LexusDriverscom A Meguiarrsquos New Car
Care Kit is also included as another extra
bonus for Crafted Line owners
Search for Package Deals-Regardless of
when you travel try to look for a hotel of-
fering a package deal to capitalize on your
travel investment Many upscale hotels of-
fer credit toward their on-site restaurants
bars or spas when you book in advance
online Hotels in areas such as Napa Valley
or other wine country destinations may
partner with nearby wineries to offer its
guests exclusive deals on tastings and tours
For example The Allison Inn amp Spa in Or-
egonrsquos Willamette Valley offers Lexus
owners the chance to sample three distinc-
tive local wines and receive a complimen-
tary bottle of their favorite The resort also
has an on-site fleet of Lexus vehicles avail-
able for guests to drive eliminating the
need for a rental car
Take the Scenic Route-The great thing
about road trips is that you can skip the
crowded expensive attractions and enjoy
the view from the comfort of your car seat
And all passengers will be happy to spend
more time taking in free scenic sites along
the way Take advantage of natural wonders
and roadside attractionsmdashsuch as New
Yorkrsquos scenic Finger Lakes region or
kitschy Route 66 sitesmdashwhenever possible
With these tips and tricks and a little ad-
vance planning yoursquoll save time and money
while elevating your road trip Find out
more at wwwLexuscomcraftedline
Elevate Your Next Road Trip By Seeking Out Added Value
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 29
AUTO TRENDS
When The Check Engine Light Is On Donrsquot Ignore It
Donrsquot take this lightly One of the most
vital signals of an improperly functioning
vehicle is the check engine light and when
illuminated it alerts the driver to a variety
of existing potential problems Neverthe-
less vehicle checkups
during car care events
throughout the country
reveal that the check en-
gine light is on in nearly
one out of 10 vehicles
Some common malfunc-
tions that can cause the
check engine light to illu-
minate include a faulty
oxygen sensor mass air-
flow sensor or spark
plugs and wires If the light flashes the
condition is more critical and must be
checked immediately to prevent severe
damage which may include catalytic con-
verter damage
ldquoWhen the check engine light comes on it
means that a vehicle system such as the
ignition fuel injection or emission control
is not operating properly even if the vehicle
appears to be running normallyrdquo explained
Rich White executive director Car Care
Council the source for the ldquoBe Car Care
Awarerdquo campaign promoting regular vehi-
cle care maintenance and repair
ldquoA glowing check engine light doesnrsquot
mean you have to immediately pull the car
to the side of the road but it does mean you
should get the car checked out as soon as
possible Ignoring the warning light could
result in costly repairs At the very least the
light could alert you to an engine problem
that is negatively impacting fuel economyrdquo
he added
When scheduling service make sure the
automotive shop that examines your vehicle
has professional technicians who are trained
and certified in OBDII diagnosis and repair
The technician will connect your vehiclersquos
computer system to a diagnostic scan tool
which will indicate why the light was acti-
vated
At the same time the technician can ana-
lyze idle speed throttle response engine
temperature fuel system pressure manifold
vacuum exhaust emission levels and many
other key indicators Once the problem is
fixed the carrsquos computer is reset to initiate
its release process The technician should
then be able to tell you what needs to be
done and discuss potential warranty cover-
age and further testing if necessary
For a free ldquoCar Care Guiderdquo or for further
information visit wwwcarcareorg
Donrsquot be in the dark
about your enginersquos
problem when the check
30 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
Christa Payne Area Manager 614-778-1958
christapayneaolcom Undercoverwearcomchristapayne
Call me to book your Special Girls Night Party
Business Opportunity
Changing Womenrsquos Lives
REGISTER YOUR BUSINESS IN OUR ONLINE BUSINESS DIRECTORY FREE AT WWWURBANTRENDSETTERSCOM UTS BIZ LIST
ARE YOU A TRENDSETTERS
Urban Trendsetters wants to spotlight you and your busi-
ness
Send your us your photo and brief introduction to Sha-
ronurbantrendsetterscom Subject Business Spotlight
SELL YOUR STUFF
UTS Classifieds
All print classified ad will get
FREE placement online
One Week $25 Two Weeks $40 One Month $75 Includes 1 photo up to 500 characters
Call Urban Trendsetters
Today
Your ad could be here for as low as
a $150 investment
Call Urban Trendsetters Today
888-885-5552
Urban Trendsetters Business Directory
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 31
FINANCIAL ADVISOR
Registered Investment Advisory Firm is
currently expanding throughout
Ohio We are in search of Independ-
ent Investment Advisor Representatives
Must be self-motivated professional and
willing to take direction If you have a
financial or insurance back round we
encourage your response We work with
Globally Recognized Money Manag-
ers Strong Ethics and complete transpar-
ency with clients relationships is essen-
tial Please contact Hardiman Invest-
ment Management Inc 614-209-
9748 or submit a resume via e-mail to
FREELANCE WRITERS
Do you love to write Urban
Trendsetters is growing and we
are looking for writers
If you are good writer love con-
necting with people and enjoy relay-
ing empowering information UTS is
the place for you Contact Sharon S
Gordon at 888-885-5552 for more
information or send email to in-
fourbantrendsetterscom
CLASSIFIEDS UTS Online Classifieds The Urban Trendsetters allow our customers the opportunity to submit their classified ads and pay online You may add photos videos and links to your classified ads You may also choose to upload current display ad As with our coupons our classified ads are available in print online via e-blast in our weekly top classified blast as well as front page top classified listing feature on our website
MEDIA SALES
Earn Extra Income for the Holidays
Urban Trendsetters wants to increase your
sales staff We offer a variety of media ser-
vices and we serve many different industries
If you are a professional individual seeking
unlimited income potential give us a call to-
day at 888-885-5552 or email
salesurbantrendsetterscom NO EXPERIENCE NECESSARY
Have you tried that crazy wrap thing
We NEED Distributors NOW The It Works Ultimate Body applicator is a first to market product like NOTHING you have ever seen before The Ultimate Body
Applicator is a all natural non woven cloth that is site specific ANYWHERE you place is its going to TONE TIGHTEN and FIRM in
as little as 45 minutes Reduces the appearance of cellulite and varicose veins No its not water weight loss No it wont come back over
night and YES IT WORKS Donrsquot believe Try if for YOURSELF Call Mykayla Bryant Diamond Director at 937-532-8295
UTS FREE CARD
Ever wondered how your business could
profit from a Pre-Paid Card and the PPC
industry Contact UTS Free today at
614-526-8871 or email
utsfreecardgmailcom
Urban Trendsetters and Career Town Network Host STEM
Virtual Career Fairs
The purpose of this conference is to follow the governments lead in its STEM or Educate to Innovate model Our 4 goals are
1 Bring more awareness and emphasize the importance of in our educa-
tion system and encourage students to pursue degrees and careers in
STEM
2 Create more teachers and educators in the STEM areas
3 Create more diversity and careers in STEM for women and minorities
4 Create and develop relationships between corporations colleges uni-
versities and educators that will provide more positions of internships for
For Registration Vendor and Sponsorship Opportunities and Information
Call 888-885-5552 Email
Sharonurbantrendsetterscom wwwurbantrendsetterscom
Register for Your FREE Career Town Account
March- Celebrating Women of Diversity
AprilmdashHealthcare May-Internship amp Summer Opportunities HBCU
This series of career fairs will allow recruiters and job seekers to interact
one on one from the comfort of office and home Each week is dedicated
Logistics amp Warehouse Professional Healthcare and STEM
Classified Ads
$25 amp up
Your Ad
Could Be
HERE
32 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
Urban Trendsetters is YOUR NEW Online Marketing Department
SECURE YOUR ACCOUNTS TODAY Urban Trendsetters Brand Establisher amp Booster
Call 888-885-5552 for a FREE Consultation
The next most important things to secure for your brand after acquiring your domain name are the account names and profiles
on social media blogs and local directories
We all know that it is optimal to have a domain name that exactly matches your brand name or business name The same is true for
your account names as well as the URLs of your profiles on social media blogs and directories Your accounts on Web
properties are part of your brand presence and so securing your accounts
Establishing your accounts with optimal branding is of great
importance
ALL FOR $799
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 27
EVENTS
The Urban Trendsetters List of 2015 Media Sponsorship is GROWING NATIONALLY amp FAST
Events Include but NOT limited to
Whorsquos Who Publishing Book Unveiling Receptions for Atlanta GA other city announcements soon
The African American Male Wellness Walk Atlanta Detroit Washington DC Niagara Falls
2015 Champions of Diversity and Career town Network Career Fair-Columbus OH and Atlanta GA
The African American Film Festival-New York City
FOR MORE INFORMATION ON ADVERTISING SPONSORSHIP OR VENDOR OPPORTUNITIES LOG ONTO WWWURBANTRENDSETTERSCOM EVENTS
CALL Mykayla Bryant or Sharon S Gordon at 888-885-5552
EMAIL mykaylaurbantrendsetterescom or Sharonurbantrendsetterscom
Artist of the Year
Ariana Grande
Iggy Azalea
Luke Bryan
Sam Smith
Taylor Swift Song of the Year
All About That Bass - Meghan Trainor
All of Me - John Legend
Happy - Pharrell Williams
Shake It Off - Taylor Swift
Stay With Me - Sam Smith Best Collaboration
Bang Bang - Jessie J + Ariana Grande + Nicki Minaj
Dark Horse - Katy Perry featuring Juicy J
Fancy - Iggy Azalea featuring Charli XCX
Problem - Ariana Grande featuring Iggy Azalea
Talk Dirty - Jason Derulo featuring 2 Chainz
Best New Artist
Bastille
Cole Swindell
Iggy Azalea
Meghan Trainor
Sam Smith Country Song of the Year
Bartender - Lady Antebellum
Burnin It Down - Jason Aldean
Dirt - Florida Georgia Line
Give Me Back My Hometown - Eric Church
Play It Again - Luke Bryan Hip HopRampB Song of the Year
Dont Tell Em - Jeremih featuring YG
Drunk in Love - Beyonceacute featuring Jay Z
Flawless - Beyonceacute
Loyal - Chris Brown featuring Lil Wayne and Tyga
New Flame - Chris Brown featur-ing Usher and Rick Ross
Dance Song of the Year
Animals - Martin Garrix
Blame - Calvin Harris featuring John Newman
La La La - Naughty Boy featuring Sam Smith
Summer - Calvin Harris
Waves - Mr Probz
Alternative Rock Song of the Year
Come With Me Now - KONGOS
Do I Wanna Know - Arctic Mon-keys
Fever - The Black Keys
Something From Nothing - Foo Fighters
Take Me to Church - Hozier Best Lyrics
All of Me - John Legend
Blank Space - Taylor Swift
Counting Stars - OneRepublic
Habits (Stay High) - Tove Lo
Stay With Me - Sam Smith
Thinking Out Loud - Ed Sheeran
Best Fan Army
5SOSFAM - 5 Seconds of Summer
Arianators - Ariana Grande
Bey Hive - Beyonceacute
Team Breezy - Chris Brown
Sheerios - Ed Sheeran
Church Choir - Eric Church
Directioners - One Direction
Selenators - Selena Gomez
Mendes Army - Shawn Mendes
Swifties - Taylor Swift Renegade Award presented by the All New 2015 Jeep Renegade
Brantley Gilbert
Charli XCX
Hozier
Iggy Azalea
Meghan Trainor
This year the iHeartRadio Music Awards is partnering with the Jeep brand to pre-sent the first-ever ldquoRenegade Awardrdquo The ldquoRenegade Awardrdquo celebrates emerging standout artists who have bro-ken boundaries while staying true to themselves These artists defy conven-tion to create new musical lanes that are distinctly their own They are authentic and passionate with the talent to stretch the limits and do something extraordi-
nary
The iHeartRadio Music Awards will be executive produced by John Sykes Tom Poleman and Liz Kelly of iHeartMedia along with Ian Stewart and Hamish Hamilton of Done and Dusted Inc who will also produce the show for NBC Stu-
dios Hamilton will also direct
Proud partners of this yearrsquos events in-clude the All New 2015 Jeep Renegade
and Taco Bellreg
For breaking news and exclusive iHeartRadio Music Awards content visit iHeartRadiocomawards or follow the social buzz on Twitter Facebook Insta-
gram and Google +
IHeart - Continued From Page 25
ARTS AND ENTERTAINMENT
28 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
TRAVEL TRENDS
FOR VENDOR AND SPONSORSHIP INFORMATION CONTACT SHARON S GORDON 888-885-5552
(NAPSI)mdashFor those looking to take an
upscale road trip but who want to get the
most for their money there are several tips
and tricks to keep in mind when planning a
getaway
Time Your Trip-If your dates are flexible
try traveling to your selected destination
during its off-season Hotels often drop
their rates to attract business when crowds
thin out and you can score a great deal
while avoiding a tourist rush Try a moun-
tain destination before ski season is in full
swing or a famous site such as the Grand
Canyon on a weekday during the school
year
Take Advantage of Luxury Partnerships-
Luxury brands often partner to provide their
customers with added value To take your
road trip up a notch from the moment you
pull out of your driveway a special edition
Crafted Line of vehicles from Lexus comes
equipped with a beautiful two-piece set of
tailor-made Tumi luggage The Lexus
Crafted Line features an Ultra White exteri-
or with Obsidian door handles side mirrors
and grille Eye-catching seats contrast
stitching headrests and door panels are
either two-tone BlackScarlet or Black
Cabernet Models include IS 250 F SPORT
LS 460 F SPORT and GS 350 F SPORT in
RWD and AWD RX 350 AWD F SPORT
and ES 350
The limited edition Tumi duffel bag set was
specifically designed to match the vehicles
for grille-to-trunk coordination Lexus own-
ers can find additional pieces of this origi-
nal luggage set and other exclusive offers at
LexusDriverscom A Meguiarrsquos New Car
Care Kit is also included as another extra
bonus for Crafted Line owners
Search for Package Deals-Regardless of
when you travel try to look for a hotel of-
fering a package deal to capitalize on your
travel investment Many upscale hotels of-
fer credit toward their on-site restaurants
bars or spas when you book in advance
online Hotels in areas such as Napa Valley
or other wine country destinations may
partner with nearby wineries to offer its
guests exclusive deals on tastings and tours
For example The Allison Inn amp Spa in Or-
egonrsquos Willamette Valley offers Lexus
owners the chance to sample three distinc-
tive local wines and receive a complimen-
tary bottle of their favorite The resort also
has an on-site fleet of Lexus vehicles avail-
able for guests to drive eliminating the
need for a rental car
Take the Scenic Route-The great thing
about road trips is that you can skip the
crowded expensive attractions and enjoy
the view from the comfort of your car seat
And all passengers will be happy to spend
more time taking in free scenic sites along
the way Take advantage of natural wonders
and roadside attractionsmdashsuch as New
Yorkrsquos scenic Finger Lakes region or
kitschy Route 66 sitesmdashwhenever possible
With these tips and tricks and a little ad-
vance planning yoursquoll save time and money
while elevating your road trip Find out
more at wwwLexuscomcraftedline
Elevate Your Next Road Trip By Seeking Out Added Value
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 29
AUTO TRENDS
When The Check Engine Light Is On Donrsquot Ignore It
Donrsquot take this lightly One of the most
vital signals of an improperly functioning
vehicle is the check engine light and when
illuminated it alerts the driver to a variety
of existing potential problems Neverthe-
less vehicle checkups
during car care events
throughout the country
reveal that the check en-
gine light is on in nearly
one out of 10 vehicles
Some common malfunc-
tions that can cause the
check engine light to illu-
minate include a faulty
oxygen sensor mass air-
flow sensor or spark
plugs and wires If the light flashes the
condition is more critical and must be
checked immediately to prevent severe
damage which may include catalytic con-
verter damage
ldquoWhen the check engine light comes on it
means that a vehicle system such as the
ignition fuel injection or emission control
is not operating properly even if the vehicle
appears to be running normallyrdquo explained
Rich White executive director Car Care
Council the source for the ldquoBe Car Care
Awarerdquo campaign promoting regular vehi-
cle care maintenance and repair
ldquoA glowing check engine light doesnrsquot
mean you have to immediately pull the car
to the side of the road but it does mean you
should get the car checked out as soon as
possible Ignoring the warning light could
result in costly repairs At the very least the
light could alert you to an engine problem
that is negatively impacting fuel economyrdquo
he added
When scheduling service make sure the
automotive shop that examines your vehicle
has professional technicians who are trained
and certified in OBDII diagnosis and repair
The technician will connect your vehiclersquos
computer system to a diagnostic scan tool
which will indicate why the light was acti-
vated
At the same time the technician can ana-
lyze idle speed throttle response engine
temperature fuel system pressure manifold
vacuum exhaust emission levels and many
other key indicators Once the problem is
fixed the carrsquos computer is reset to initiate
its release process The technician should
then be able to tell you what needs to be
done and discuss potential warranty cover-
age and further testing if necessary
For a free ldquoCar Care Guiderdquo or for further
information visit wwwcarcareorg
Donrsquot be in the dark
about your enginersquos
problem when the check
30 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
Christa Payne Area Manager 614-778-1958
christapayneaolcom Undercoverwearcomchristapayne
Call me to book your Special Girls Night Party
Business Opportunity
Changing Womenrsquos Lives
REGISTER YOUR BUSINESS IN OUR ONLINE BUSINESS DIRECTORY FREE AT WWWURBANTRENDSETTERSCOM UTS BIZ LIST
ARE YOU A TRENDSETTERS
Urban Trendsetters wants to spotlight you and your busi-
ness
Send your us your photo and brief introduction to Sha-
ronurbantrendsetterscom Subject Business Spotlight
SELL YOUR STUFF
UTS Classifieds
All print classified ad will get
FREE placement online
One Week $25 Two Weeks $40 One Month $75 Includes 1 photo up to 500 characters
Call Urban Trendsetters
Today
Your ad could be here for as low as
a $150 investment
Call Urban Trendsetters Today
888-885-5552
Urban Trendsetters Business Directory
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 31
FINANCIAL ADVISOR
Registered Investment Advisory Firm is
currently expanding throughout
Ohio We are in search of Independ-
ent Investment Advisor Representatives
Must be self-motivated professional and
willing to take direction If you have a
financial or insurance back round we
encourage your response We work with
Globally Recognized Money Manag-
ers Strong Ethics and complete transpar-
ency with clients relationships is essen-
tial Please contact Hardiman Invest-
ment Management Inc 614-209-
9748 or submit a resume via e-mail to
FREELANCE WRITERS
Do you love to write Urban
Trendsetters is growing and we
are looking for writers
If you are good writer love con-
necting with people and enjoy relay-
ing empowering information UTS is
the place for you Contact Sharon S
Gordon at 888-885-5552 for more
information or send email to in-
fourbantrendsetterscom
CLASSIFIEDS UTS Online Classifieds The Urban Trendsetters allow our customers the opportunity to submit their classified ads and pay online You may add photos videos and links to your classified ads You may also choose to upload current display ad As with our coupons our classified ads are available in print online via e-blast in our weekly top classified blast as well as front page top classified listing feature on our website
MEDIA SALES
Earn Extra Income for the Holidays
Urban Trendsetters wants to increase your
sales staff We offer a variety of media ser-
vices and we serve many different industries
If you are a professional individual seeking
unlimited income potential give us a call to-
day at 888-885-5552 or email
salesurbantrendsetterscom NO EXPERIENCE NECESSARY
Have you tried that crazy wrap thing
We NEED Distributors NOW The It Works Ultimate Body applicator is a first to market product like NOTHING you have ever seen before The Ultimate Body
Applicator is a all natural non woven cloth that is site specific ANYWHERE you place is its going to TONE TIGHTEN and FIRM in
as little as 45 minutes Reduces the appearance of cellulite and varicose veins No its not water weight loss No it wont come back over
night and YES IT WORKS Donrsquot believe Try if for YOURSELF Call Mykayla Bryant Diamond Director at 937-532-8295
UTS FREE CARD
Ever wondered how your business could
profit from a Pre-Paid Card and the PPC
industry Contact UTS Free today at
614-526-8871 or email
utsfreecardgmailcom
Urban Trendsetters and Career Town Network Host STEM
Virtual Career Fairs
The purpose of this conference is to follow the governments lead in its STEM or Educate to Innovate model Our 4 goals are
1 Bring more awareness and emphasize the importance of in our educa-
tion system and encourage students to pursue degrees and careers in
STEM
2 Create more teachers and educators in the STEM areas
3 Create more diversity and careers in STEM for women and minorities
4 Create and develop relationships between corporations colleges uni-
versities and educators that will provide more positions of internships for
For Registration Vendor and Sponsorship Opportunities and Information
Call 888-885-5552 Email
Sharonurbantrendsetterscom wwwurbantrendsetterscom
Register for Your FREE Career Town Account
March- Celebrating Women of Diversity
AprilmdashHealthcare May-Internship amp Summer Opportunities HBCU
This series of career fairs will allow recruiters and job seekers to interact
one on one from the comfort of office and home Each week is dedicated
Logistics amp Warehouse Professional Healthcare and STEM
Classified Ads
$25 amp up
Your Ad
Could Be
HERE
32 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
Urban Trendsetters is YOUR NEW Online Marketing Department
SECURE YOUR ACCOUNTS TODAY Urban Trendsetters Brand Establisher amp Booster
Call 888-885-5552 for a FREE Consultation
The next most important things to secure for your brand after acquiring your domain name are the account names and profiles
on social media blogs and local directories
We all know that it is optimal to have a domain name that exactly matches your brand name or business name The same is true for
your account names as well as the URLs of your profiles on social media blogs and directories Your accounts on Web
properties are part of your brand presence and so securing your accounts
Establishing your accounts with optimal branding is of great
importance
ALL FOR $799
28 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
TRAVEL TRENDS
FOR VENDOR AND SPONSORSHIP INFORMATION CONTACT SHARON S GORDON 888-885-5552
(NAPSI)mdashFor those looking to take an
upscale road trip but who want to get the
most for their money there are several tips
and tricks to keep in mind when planning a
getaway
Time Your Trip-If your dates are flexible
try traveling to your selected destination
during its off-season Hotels often drop
their rates to attract business when crowds
thin out and you can score a great deal
while avoiding a tourist rush Try a moun-
tain destination before ski season is in full
swing or a famous site such as the Grand
Canyon on a weekday during the school
year
Take Advantage of Luxury Partnerships-
Luxury brands often partner to provide their
customers with added value To take your
road trip up a notch from the moment you
pull out of your driveway a special edition
Crafted Line of vehicles from Lexus comes
equipped with a beautiful two-piece set of
tailor-made Tumi luggage The Lexus
Crafted Line features an Ultra White exteri-
or with Obsidian door handles side mirrors
and grille Eye-catching seats contrast
stitching headrests and door panels are
either two-tone BlackScarlet or Black
Cabernet Models include IS 250 F SPORT
LS 460 F SPORT and GS 350 F SPORT in
RWD and AWD RX 350 AWD F SPORT
and ES 350
The limited edition Tumi duffel bag set was
specifically designed to match the vehicles
for grille-to-trunk coordination Lexus own-
ers can find additional pieces of this origi-
nal luggage set and other exclusive offers at
LexusDriverscom A Meguiarrsquos New Car
Care Kit is also included as another extra
bonus for Crafted Line owners
Search for Package Deals-Regardless of
when you travel try to look for a hotel of-
fering a package deal to capitalize on your
travel investment Many upscale hotels of-
fer credit toward their on-site restaurants
bars or spas when you book in advance
online Hotels in areas such as Napa Valley
or other wine country destinations may
partner with nearby wineries to offer its
guests exclusive deals on tastings and tours
For example The Allison Inn amp Spa in Or-
egonrsquos Willamette Valley offers Lexus
owners the chance to sample three distinc-
tive local wines and receive a complimen-
tary bottle of their favorite The resort also
has an on-site fleet of Lexus vehicles avail-
able for guests to drive eliminating the
need for a rental car
Take the Scenic Route-The great thing
about road trips is that you can skip the
crowded expensive attractions and enjoy
the view from the comfort of your car seat
And all passengers will be happy to spend
more time taking in free scenic sites along
the way Take advantage of natural wonders
and roadside attractionsmdashsuch as New
Yorkrsquos scenic Finger Lakes region or
kitschy Route 66 sitesmdashwhenever possible
With these tips and tricks and a little ad-
vance planning yoursquoll save time and money
while elevating your road trip Find out
more at wwwLexuscomcraftedline
Elevate Your Next Road Trip By Seeking Out Added Value
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 29
AUTO TRENDS
When The Check Engine Light Is On Donrsquot Ignore It
Donrsquot take this lightly One of the most
vital signals of an improperly functioning
vehicle is the check engine light and when
illuminated it alerts the driver to a variety
of existing potential problems Neverthe-
less vehicle checkups
during car care events
throughout the country
reveal that the check en-
gine light is on in nearly
one out of 10 vehicles
Some common malfunc-
tions that can cause the
check engine light to illu-
minate include a faulty
oxygen sensor mass air-
flow sensor or spark
plugs and wires If the light flashes the
condition is more critical and must be
checked immediately to prevent severe
damage which may include catalytic con-
verter damage
ldquoWhen the check engine light comes on it
means that a vehicle system such as the
ignition fuel injection or emission control
is not operating properly even if the vehicle
appears to be running normallyrdquo explained
Rich White executive director Car Care
Council the source for the ldquoBe Car Care
Awarerdquo campaign promoting regular vehi-
cle care maintenance and repair
ldquoA glowing check engine light doesnrsquot
mean you have to immediately pull the car
to the side of the road but it does mean you
should get the car checked out as soon as
possible Ignoring the warning light could
result in costly repairs At the very least the
light could alert you to an engine problem
that is negatively impacting fuel economyrdquo
he added
When scheduling service make sure the
automotive shop that examines your vehicle
has professional technicians who are trained
and certified in OBDII diagnosis and repair
The technician will connect your vehiclersquos
computer system to a diagnostic scan tool
which will indicate why the light was acti-
vated
At the same time the technician can ana-
lyze idle speed throttle response engine
temperature fuel system pressure manifold
vacuum exhaust emission levels and many
other key indicators Once the problem is
fixed the carrsquos computer is reset to initiate
its release process The technician should
then be able to tell you what needs to be
done and discuss potential warranty cover-
age and further testing if necessary
For a free ldquoCar Care Guiderdquo or for further
information visit wwwcarcareorg
Donrsquot be in the dark
about your enginersquos
problem when the check
30 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
Christa Payne Area Manager 614-778-1958
christapayneaolcom Undercoverwearcomchristapayne
Call me to book your Special Girls Night Party
Business Opportunity
Changing Womenrsquos Lives
REGISTER YOUR BUSINESS IN OUR ONLINE BUSINESS DIRECTORY FREE AT WWWURBANTRENDSETTERSCOM UTS BIZ LIST
ARE YOU A TRENDSETTERS
Urban Trendsetters wants to spotlight you and your busi-
ness
Send your us your photo and brief introduction to Sha-
ronurbantrendsetterscom Subject Business Spotlight
SELL YOUR STUFF
UTS Classifieds
All print classified ad will get
FREE placement online
One Week $25 Two Weeks $40 One Month $75 Includes 1 photo up to 500 characters
Call Urban Trendsetters
Today
Your ad could be here for as low as
a $150 investment
Call Urban Trendsetters Today
888-885-5552
Urban Trendsetters Business Directory
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 31
FINANCIAL ADVISOR
Registered Investment Advisory Firm is
currently expanding throughout
Ohio We are in search of Independ-
ent Investment Advisor Representatives
Must be self-motivated professional and
willing to take direction If you have a
financial or insurance back round we
encourage your response We work with
Globally Recognized Money Manag-
ers Strong Ethics and complete transpar-
ency with clients relationships is essen-
tial Please contact Hardiman Invest-
ment Management Inc 614-209-
9748 or submit a resume via e-mail to
FREELANCE WRITERS
Do you love to write Urban
Trendsetters is growing and we
are looking for writers
If you are good writer love con-
necting with people and enjoy relay-
ing empowering information UTS is
the place for you Contact Sharon S
Gordon at 888-885-5552 for more
information or send email to in-
fourbantrendsetterscom
CLASSIFIEDS UTS Online Classifieds The Urban Trendsetters allow our customers the opportunity to submit their classified ads and pay online You may add photos videos and links to your classified ads You may also choose to upload current display ad As with our coupons our classified ads are available in print online via e-blast in our weekly top classified blast as well as front page top classified listing feature on our website
MEDIA SALES
Earn Extra Income for the Holidays
Urban Trendsetters wants to increase your
sales staff We offer a variety of media ser-
vices and we serve many different industries
If you are a professional individual seeking
unlimited income potential give us a call to-
day at 888-885-5552 or email
salesurbantrendsetterscom NO EXPERIENCE NECESSARY
Have you tried that crazy wrap thing
We NEED Distributors NOW The It Works Ultimate Body applicator is a first to market product like NOTHING you have ever seen before The Ultimate Body
Applicator is a all natural non woven cloth that is site specific ANYWHERE you place is its going to TONE TIGHTEN and FIRM in
as little as 45 minutes Reduces the appearance of cellulite and varicose veins No its not water weight loss No it wont come back over
night and YES IT WORKS Donrsquot believe Try if for YOURSELF Call Mykayla Bryant Diamond Director at 937-532-8295
UTS FREE CARD
Ever wondered how your business could
profit from a Pre-Paid Card and the PPC
industry Contact UTS Free today at
614-526-8871 or email
utsfreecardgmailcom
Urban Trendsetters and Career Town Network Host STEM
Virtual Career Fairs
The purpose of this conference is to follow the governments lead in its STEM or Educate to Innovate model Our 4 goals are
1 Bring more awareness and emphasize the importance of in our educa-
tion system and encourage students to pursue degrees and careers in
STEM
2 Create more teachers and educators in the STEM areas
3 Create more diversity and careers in STEM for women and minorities
4 Create and develop relationships between corporations colleges uni-
versities and educators that will provide more positions of internships for
For Registration Vendor and Sponsorship Opportunities and Information
Call 888-885-5552 Email
Sharonurbantrendsetterscom wwwurbantrendsetterscom
Register for Your FREE Career Town Account
March- Celebrating Women of Diversity
AprilmdashHealthcare May-Internship amp Summer Opportunities HBCU
This series of career fairs will allow recruiters and job seekers to interact
one on one from the comfort of office and home Each week is dedicated
Logistics amp Warehouse Professional Healthcare and STEM
Classified Ads
$25 amp up
Your Ad
Could Be
HERE
32 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
Urban Trendsetters is YOUR NEW Online Marketing Department
SECURE YOUR ACCOUNTS TODAY Urban Trendsetters Brand Establisher amp Booster
Call 888-885-5552 for a FREE Consultation
The next most important things to secure for your brand after acquiring your domain name are the account names and profiles
on social media blogs and local directories
We all know that it is optimal to have a domain name that exactly matches your brand name or business name The same is true for
your account names as well as the URLs of your profiles on social media blogs and directories Your accounts on Web
properties are part of your brand presence and so securing your accounts
Establishing your accounts with optimal branding is of great
importance
ALL FOR $799
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 29
AUTO TRENDS
When The Check Engine Light Is On Donrsquot Ignore It
Donrsquot take this lightly One of the most
vital signals of an improperly functioning
vehicle is the check engine light and when
illuminated it alerts the driver to a variety
of existing potential problems Neverthe-
less vehicle checkups
during car care events
throughout the country
reveal that the check en-
gine light is on in nearly
one out of 10 vehicles
Some common malfunc-
tions that can cause the
check engine light to illu-
minate include a faulty
oxygen sensor mass air-
flow sensor or spark
plugs and wires If the light flashes the
condition is more critical and must be
checked immediately to prevent severe
damage which may include catalytic con-
verter damage
ldquoWhen the check engine light comes on it
means that a vehicle system such as the
ignition fuel injection or emission control
is not operating properly even if the vehicle
appears to be running normallyrdquo explained
Rich White executive director Car Care
Council the source for the ldquoBe Car Care
Awarerdquo campaign promoting regular vehi-
cle care maintenance and repair
ldquoA glowing check engine light doesnrsquot
mean you have to immediately pull the car
to the side of the road but it does mean you
should get the car checked out as soon as
possible Ignoring the warning light could
result in costly repairs At the very least the
light could alert you to an engine problem
that is negatively impacting fuel economyrdquo
he added
When scheduling service make sure the
automotive shop that examines your vehicle
has professional technicians who are trained
and certified in OBDII diagnosis and repair
The technician will connect your vehiclersquos
computer system to a diagnostic scan tool
which will indicate why the light was acti-
vated
At the same time the technician can ana-
lyze idle speed throttle response engine
temperature fuel system pressure manifold
vacuum exhaust emission levels and many
other key indicators Once the problem is
fixed the carrsquos computer is reset to initiate
its release process The technician should
then be able to tell you what needs to be
done and discuss potential warranty cover-
age and further testing if necessary
For a free ldquoCar Care Guiderdquo or for further
information visit wwwcarcareorg
Donrsquot be in the dark
about your enginersquos
problem when the check
30 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
Christa Payne Area Manager 614-778-1958
christapayneaolcom Undercoverwearcomchristapayne
Call me to book your Special Girls Night Party
Business Opportunity
Changing Womenrsquos Lives
REGISTER YOUR BUSINESS IN OUR ONLINE BUSINESS DIRECTORY FREE AT WWWURBANTRENDSETTERSCOM UTS BIZ LIST
ARE YOU A TRENDSETTERS
Urban Trendsetters wants to spotlight you and your busi-
ness
Send your us your photo and brief introduction to Sha-
ronurbantrendsetterscom Subject Business Spotlight
SELL YOUR STUFF
UTS Classifieds
All print classified ad will get
FREE placement online
One Week $25 Two Weeks $40 One Month $75 Includes 1 photo up to 500 characters
Call Urban Trendsetters
Today
Your ad could be here for as low as
a $150 investment
Call Urban Trendsetters Today
888-885-5552
Urban Trendsetters Business Directory
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 31
FINANCIAL ADVISOR
Registered Investment Advisory Firm is
currently expanding throughout
Ohio We are in search of Independ-
ent Investment Advisor Representatives
Must be self-motivated professional and
willing to take direction If you have a
financial or insurance back round we
encourage your response We work with
Globally Recognized Money Manag-
ers Strong Ethics and complete transpar-
ency with clients relationships is essen-
tial Please contact Hardiman Invest-
ment Management Inc 614-209-
9748 or submit a resume via e-mail to
FREELANCE WRITERS
Do you love to write Urban
Trendsetters is growing and we
are looking for writers
If you are good writer love con-
necting with people and enjoy relay-
ing empowering information UTS is
the place for you Contact Sharon S
Gordon at 888-885-5552 for more
information or send email to in-
fourbantrendsetterscom
CLASSIFIEDS UTS Online Classifieds The Urban Trendsetters allow our customers the opportunity to submit their classified ads and pay online You may add photos videos and links to your classified ads You may also choose to upload current display ad As with our coupons our classified ads are available in print online via e-blast in our weekly top classified blast as well as front page top classified listing feature on our website
MEDIA SALES
Earn Extra Income for the Holidays
Urban Trendsetters wants to increase your
sales staff We offer a variety of media ser-
vices and we serve many different industries
If you are a professional individual seeking
unlimited income potential give us a call to-
day at 888-885-5552 or email
salesurbantrendsetterscom NO EXPERIENCE NECESSARY
Have you tried that crazy wrap thing
We NEED Distributors NOW The It Works Ultimate Body applicator is a first to market product like NOTHING you have ever seen before The Ultimate Body
Applicator is a all natural non woven cloth that is site specific ANYWHERE you place is its going to TONE TIGHTEN and FIRM in
as little as 45 minutes Reduces the appearance of cellulite and varicose veins No its not water weight loss No it wont come back over
night and YES IT WORKS Donrsquot believe Try if for YOURSELF Call Mykayla Bryant Diamond Director at 937-532-8295
UTS FREE CARD
Ever wondered how your business could
profit from a Pre-Paid Card and the PPC
industry Contact UTS Free today at
614-526-8871 or email
utsfreecardgmailcom
Urban Trendsetters and Career Town Network Host STEM
Virtual Career Fairs
The purpose of this conference is to follow the governments lead in its STEM or Educate to Innovate model Our 4 goals are
1 Bring more awareness and emphasize the importance of in our educa-
tion system and encourage students to pursue degrees and careers in
STEM
2 Create more teachers and educators in the STEM areas
3 Create more diversity and careers in STEM for women and minorities
4 Create and develop relationships between corporations colleges uni-
versities and educators that will provide more positions of internships for
For Registration Vendor and Sponsorship Opportunities and Information
Call 888-885-5552 Email
Sharonurbantrendsetterscom wwwurbantrendsetterscom
Register for Your FREE Career Town Account
March- Celebrating Women of Diversity
AprilmdashHealthcare May-Internship amp Summer Opportunities HBCU
This series of career fairs will allow recruiters and job seekers to interact
one on one from the comfort of office and home Each week is dedicated
Logistics amp Warehouse Professional Healthcare and STEM
Classified Ads
$25 amp up
Your Ad
Could Be
HERE
32 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
Urban Trendsetters is YOUR NEW Online Marketing Department
SECURE YOUR ACCOUNTS TODAY Urban Trendsetters Brand Establisher amp Booster
Call 888-885-5552 for a FREE Consultation
The next most important things to secure for your brand after acquiring your domain name are the account names and profiles
on social media blogs and local directories
We all know that it is optimal to have a domain name that exactly matches your brand name or business name The same is true for
your account names as well as the URLs of your profiles on social media blogs and directories Your accounts on Web
properties are part of your brand presence and so securing your accounts
Establishing your accounts with optimal branding is of great
importance
ALL FOR $799
30 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
Christa Payne Area Manager 614-778-1958
christapayneaolcom Undercoverwearcomchristapayne
Call me to book your Special Girls Night Party
Business Opportunity
Changing Womenrsquos Lives
REGISTER YOUR BUSINESS IN OUR ONLINE BUSINESS DIRECTORY FREE AT WWWURBANTRENDSETTERSCOM UTS BIZ LIST
ARE YOU A TRENDSETTERS
Urban Trendsetters wants to spotlight you and your busi-
ness
Send your us your photo and brief introduction to Sha-
ronurbantrendsetterscom Subject Business Spotlight
SELL YOUR STUFF
UTS Classifieds
All print classified ad will get
FREE placement online
One Week $25 Two Weeks $40 One Month $75 Includes 1 photo up to 500 characters
Call Urban Trendsetters
Today
Your ad could be here for as low as
a $150 investment
Call Urban Trendsetters Today
888-885-5552
Urban Trendsetters Business Directory
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 31
FINANCIAL ADVISOR
Registered Investment Advisory Firm is
currently expanding throughout
Ohio We are in search of Independ-
ent Investment Advisor Representatives
Must be self-motivated professional and
willing to take direction If you have a
financial or insurance back round we
encourage your response We work with
Globally Recognized Money Manag-
ers Strong Ethics and complete transpar-
ency with clients relationships is essen-
tial Please contact Hardiman Invest-
ment Management Inc 614-209-
9748 or submit a resume via e-mail to
FREELANCE WRITERS
Do you love to write Urban
Trendsetters is growing and we
are looking for writers
If you are good writer love con-
necting with people and enjoy relay-
ing empowering information UTS is
the place for you Contact Sharon S
Gordon at 888-885-5552 for more
information or send email to in-
fourbantrendsetterscom
CLASSIFIEDS UTS Online Classifieds The Urban Trendsetters allow our customers the opportunity to submit their classified ads and pay online You may add photos videos and links to your classified ads You may also choose to upload current display ad As with our coupons our classified ads are available in print online via e-blast in our weekly top classified blast as well as front page top classified listing feature on our website
MEDIA SALES
Earn Extra Income for the Holidays
Urban Trendsetters wants to increase your
sales staff We offer a variety of media ser-
vices and we serve many different industries
If you are a professional individual seeking
unlimited income potential give us a call to-
day at 888-885-5552 or email
salesurbantrendsetterscom NO EXPERIENCE NECESSARY
Have you tried that crazy wrap thing
We NEED Distributors NOW The It Works Ultimate Body applicator is a first to market product like NOTHING you have ever seen before The Ultimate Body
Applicator is a all natural non woven cloth that is site specific ANYWHERE you place is its going to TONE TIGHTEN and FIRM in
as little as 45 minutes Reduces the appearance of cellulite and varicose veins No its not water weight loss No it wont come back over
night and YES IT WORKS Donrsquot believe Try if for YOURSELF Call Mykayla Bryant Diamond Director at 937-532-8295
UTS FREE CARD
Ever wondered how your business could
profit from a Pre-Paid Card and the PPC
industry Contact UTS Free today at
614-526-8871 or email
utsfreecardgmailcom
Urban Trendsetters and Career Town Network Host STEM
Virtual Career Fairs
The purpose of this conference is to follow the governments lead in its STEM or Educate to Innovate model Our 4 goals are
1 Bring more awareness and emphasize the importance of in our educa-
tion system and encourage students to pursue degrees and careers in
STEM
2 Create more teachers and educators in the STEM areas
3 Create more diversity and careers in STEM for women and minorities
4 Create and develop relationships between corporations colleges uni-
versities and educators that will provide more positions of internships for
For Registration Vendor and Sponsorship Opportunities and Information
Call 888-885-5552 Email
Sharonurbantrendsetterscom wwwurbantrendsetterscom
Register for Your FREE Career Town Account
March- Celebrating Women of Diversity
AprilmdashHealthcare May-Internship amp Summer Opportunities HBCU
This series of career fairs will allow recruiters and job seekers to interact
one on one from the comfort of office and home Each week is dedicated
Logistics amp Warehouse Professional Healthcare and STEM
Classified Ads
$25 amp up
Your Ad
Could Be
HERE
32 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
Urban Trendsetters is YOUR NEW Online Marketing Department
SECURE YOUR ACCOUNTS TODAY Urban Trendsetters Brand Establisher amp Booster
Call 888-885-5552 for a FREE Consultation
The next most important things to secure for your brand after acquiring your domain name are the account names and profiles
on social media blogs and local directories
We all know that it is optimal to have a domain name that exactly matches your brand name or business name The same is true for
your account names as well as the URLs of your profiles on social media blogs and directories Your accounts on Web
properties are part of your brand presence and so securing your accounts
Establishing your accounts with optimal branding is of great
importance
ALL FOR $799
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 31
FINANCIAL ADVISOR
Registered Investment Advisory Firm is
currently expanding throughout
Ohio We are in search of Independ-
ent Investment Advisor Representatives
Must be self-motivated professional and
willing to take direction If you have a
financial or insurance back round we
encourage your response We work with
Globally Recognized Money Manag-
ers Strong Ethics and complete transpar-
ency with clients relationships is essen-
tial Please contact Hardiman Invest-
ment Management Inc 614-209-
9748 or submit a resume via e-mail to
FREELANCE WRITERS
Do you love to write Urban
Trendsetters is growing and we
are looking for writers
If you are good writer love con-
necting with people and enjoy relay-
ing empowering information UTS is
the place for you Contact Sharon S
Gordon at 888-885-5552 for more
information or send email to in-
fourbantrendsetterscom
CLASSIFIEDS UTS Online Classifieds The Urban Trendsetters allow our customers the opportunity to submit their classified ads and pay online You may add photos videos and links to your classified ads You may also choose to upload current display ad As with our coupons our classified ads are available in print online via e-blast in our weekly top classified blast as well as front page top classified listing feature on our website
MEDIA SALES
Earn Extra Income for the Holidays
Urban Trendsetters wants to increase your
sales staff We offer a variety of media ser-
vices and we serve many different industries
If you are a professional individual seeking
unlimited income potential give us a call to-
day at 888-885-5552 or email
salesurbantrendsetterscom NO EXPERIENCE NECESSARY
Have you tried that crazy wrap thing
We NEED Distributors NOW The It Works Ultimate Body applicator is a first to market product like NOTHING you have ever seen before The Ultimate Body
Applicator is a all natural non woven cloth that is site specific ANYWHERE you place is its going to TONE TIGHTEN and FIRM in
as little as 45 minutes Reduces the appearance of cellulite and varicose veins No its not water weight loss No it wont come back over
night and YES IT WORKS Donrsquot believe Try if for YOURSELF Call Mykayla Bryant Diamond Director at 937-532-8295
UTS FREE CARD
Ever wondered how your business could
profit from a Pre-Paid Card and the PPC
industry Contact UTS Free today at
614-526-8871 or email
utsfreecardgmailcom
Urban Trendsetters and Career Town Network Host STEM
Virtual Career Fairs
The purpose of this conference is to follow the governments lead in its STEM or Educate to Innovate model Our 4 goals are
1 Bring more awareness and emphasize the importance of in our educa-
tion system and encourage students to pursue degrees and careers in
STEM
2 Create more teachers and educators in the STEM areas
3 Create more diversity and careers in STEM for women and minorities
4 Create and develop relationships between corporations colleges uni-
versities and educators that will provide more positions of internships for
For Registration Vendor and Sponsorship Opportunities and Information
Call 888-885-5552 Email
Sharonurbantrendsetterscom wwwurbantrendsetterscom
Register for Your FREE Career Town Account
March- Celebrating Women of Diversity
AprilmdashHealthcare May-Internship amp Summer Opportunities HBCU
This series of career fairs will allow recruiters and job seekers to interact
one on one from the comfort of office and home Each week is dedicated
Logistics amp Warehouse Professional Healthcare and STEM
Classified Ads
$25 amp up
Your Ad
Could Be
HERE
32 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
Urban Trendsetters is YOUR NEW Online Marketing Department
SECURE YOUR ACCOUNTS TODAY Urban Trendsetters Brand Establisher amp Booster
Call 888-885-5552 for a FREE Consultation
The next most important things to secure for your brand after acquiring your domain name are the account names and profiles
on social media blogs and local directories
We all know that it is optimal to have a domain name that exactly matches your brand name or business name The same is true for
your account names as well as the URLs of your profiles on social media blogs and directories Your accounts on Web
properties are part of your brand presence and so securing your accounts
Establishing your accounts with optimal branding is of great
importance
ALL FOR $799
32 READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM
Urban Trendsetters is YOUR NEW Online Marketing Department
SECURE YOUR ACCOUNTS TODAY Urban Trendsetters Brand Establisher amp Booster
Call 888-885-5552 for a FREE Consultation
The next most important things to secure for your brand after acquiring your domain name are the account names and profiles
on social media blogs and local directories
We all know that it is optimal to have a domain name that exactly matches your brand name or business name The same is true for
your account names as well as the URLs of your profiles on social media blogs and directories Your accounts on Web
properties are part of your brand presence and so securing your accounts
Establishing your accounts with optimal branding is of great
importance
ALL FOR $799