marca, destino y negocio
DESCRIPTION
Ponencia presentada en el Congreso de Marca País celebrado en la Pontificia Universidad Católica Madre y Maestra en Santiago, Rep. Dom. En la misma se explican los elementos de una marca destino, estrategias, las 4C de la marca destino (concepto propio), y un pequeño análisis de la marca República Dominicana.TRANSCRIPT
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