marc segarra
TRANSCRIPT
Customer Discovery & Customer Experience
Marc Segarra
brochure / quick view
Experienced strategist and human-centered researcher with an extensive track record of developing and aligning people into projects to achieve excellence. With a focus on Customer Discovery and Customer Experience using People-Centered innovation methods and Design Thinking tools
SUMMARY
15with creativity strategy and people innovation
years
es.linkedin.com/in/marcsegarratorres/
+70 Co-creation workshops +60 Profiles Sessions +300 Customer Interviews +55 Unique Value Propositions +40 Design Thinking Sessions / CPS +20 User Tests
!• Workshops, presentations, talks & masterclasses • Support ideation (generative techniques) • New business models (Blue Oceans) • Hybridization !• Customer Discovery/Experience for service innovation, new products & business models. • Co-creations (manage perception and team participation) • Co-designs (collaborative design sessions) • Agile methodologies for hypothesis-driven innovation (Lean Methods & Canvas) • Human centered tools (Design Thinking) • Interviews with users (Contextual and depth) • Strategic Design (CPS, Simplex Basadur) • Empathy Map & Persona • UVP (Unique Value Proposition) • UX Research / User Test / Focus groups • User Journey / Blue Print Tool / Service Design !• Team Building Sessions • Personality Profiles (Personality test + Basadur test) • Leading teams to take the user experience to a new level • Creative High Performance Teams • Multidisciplinary teams managing !• Visual information design / Visual Thinking • Retrospectives
METHODS EXPERTISE
IDEA
METHODS
TEAMS
XTRAS
CustomersPROFESSIONAL EXPERIENCE
StartupsPROFESSIONAL EXPERIENCE
Consultancy
Training
2001 2016
PROFESSIONAL EXPERIENCE
Experience & methods
Profiles • Team Building Sessions • Personality Profiles (Personality test + Basadur test) • Leading teams to take the user experience to a new level • Creative High Performance Teams • Multidisciplinary teams managing
+60 Profiles sessions
Skills
People’s behaviour
Team building
Actions
Innovative profile
Contextual interviews Understanding more and better
+300 Customer Interviews
Etnographics & Contextual interviews
Co-creation workshopsPerception / Validation
+70 Co-creation workshops
UVPThe unique value proposition
+55 Unique Value Proposition
Co-design workshopsDesigning together / Detecting phases
Designing togetherfor the next steps
28
Card Sorting
Prototyping techniquesPaper modeling / Prototyping
Co-creation with velcro modeling
User TestsViewing Use / Usability / Screencast
Observing and analysing the user behaviour
Hardware experience
Interface for Edger MAXIMA machine
Software and hardware of Admira Digital Signagewww.admiradigitalsignage.com
(IOT) Beacons startup for in-store analytics
Customer Discovery
Hybridization and product creativity for 3D printing
(some) workshops & masterclasses
Creative algorithm & Hybridization
Challenges workshop and Co-creation with participants: Apps&Cultura
Creative & Co-Creation Manager in Parc de Recerca Creativa
Workshop in 4YFN
Creative algorithm for organizations and
teams
Contact
