marc davison, 1000watt
DESCRIPTION
Real estate marketing guru Marc Davison presents on entrepreneurialism and how to be original in marketing luxury real estate or any product. From The Key 2012, luxury real estate conference by Concierge Auctions.TRANSCRIPT
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Innovation. Disruption. Destruction.
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We live in a new environment
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Road map forward is unclear
ConundrumGeneration Flux
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Creativity and Innovation
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The challengesolve the apparent paradoxOld and new
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To be successful embrace instability. develop new skills. question everything
Recalibrate everything
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Think differentlyinnovate. disrupt. destruct itself
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Innovation
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37% of ultra-high-net-worth shoppers engaged in mobile commerce.
Burberry Mobile
Only 5 of 73 brands allowed mobile purchasing
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Innovation is a state of mindThe cognitive processes innovative people engage in to create new ideas into higher-order concepts are common across cultures and hierarchies.
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Key concepts to unlocking innovation
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CuriosityThe gist, the cliché, the stereotype, and the business-as-usual stance are your enemies.
Cease viewing the world as governed by finite laws.
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OpennessTunnel vision is limiting as are preconceived notions of where one’s attention should be paid.
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Directed serendipityCreativity is a process. Make mistakes. They often lead to great breakthroughs
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SensualityExperience of your own experience, don’t skimming overThis demands sensitivity to what one feels via their five senses, moment-to-moment
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The RE industry is no stranger to Innovation
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Innovation withinbrokerages
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consumer focused
Ratings and Reviews
New tech tools
Consumer Bill of Rights
REDFIN
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10,000 buyers leads to agents last year
virtual
8% bought homes industry average is 0.05%
Sawbuck
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Hawai’i LifeLifestyle brand
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Concierge Auctions
Marketing partner
Lifestyle brand
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DiscoveryDiscoveryhow are you found today?
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Social Marketing
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Real Estate Brokerages
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Place pages
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Location
Realtor
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Reputation
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Crowd sourcing
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Marketing
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Streetadvisor
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Intel
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The Visual Web
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technology informs us with Facts
technology inform us: Instantly
technology adds value
technology informs us with Facts
Tech
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Smart customers
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Rapportive App
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Empowering
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Sales
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If your value can’t be liked, shared, ranked, reviewed rated, commented on ...
Walled Gardens
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Peer to peer
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Middlemen are being disrupted replaced by peers, platforms, friends, information and technology
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Middlemen
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Peers
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How to roll
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Keep it togetherKeep innovating
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Simple takeaways
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Dr. No
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Captain Yes
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don’t do something different; become someone different.
Consumers don’t adopt innovation; they alter ideas, adapt to them, and are changed by them
marc davison: [email protected]
thank you
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1000watt.net/spotlight