MASTERDATA MARATHON 2.0 O N E W O R L D . O N E P E O P L E . O N E D A T A

M A R C H 2 4 T H - 2 5 T H | 2 0 2 1

S T A R T : 3 P M C E T / 1 0 A M E D T

SPEAKERS

Pio Marolla

Natalia Kotova

Eugen Tissen

Denella D'Souza

Brian Thomsen

Scott Taylor

Jaroslaw Chrupek

Bianca Scholze

Michael Hinds

Karina Okuyama

George Firican

Nicola Askham

Yaniv Naor

Joseph Perez

Ole Busk Poulsen

Laura Bejarano Granados

Dr. Andreas Győry

Yasemin Kural

Connie Munyai

Cameron Amigo

Pedro CardosoSusan Walsh

Monica Kay Royal

David Castro-Gavino

Francesco Guidi

Jean-François Deldon

Alessio MezzacapoJohn ThompsonTsvetelin Anastasov T. Scott Clendaniel

Mads Flensted Hauges

Dan BartonFeroz Khan

Bill Schmarzo

Greg McLaughlin

Lars Kjøller Bo Andersen Alyssa Sliney Thorwald Herbert Thomas Taresch

SPEAKERS

Benjamin Zwicker, Jerome O'Leary

Ben Rund

Anish RaivaderaTim Aumann

Clemence W. Chee

...and many more

Marc Alvarez

Sumit Nagpal Tim Woodhouse Joe Leithauser Shawn Zulfikar Terry Britt

Nikhil Bhatia

Ole Busk Poulsen | NordeaHow to Get Data Under Governance –a Practical Approach

Brian Thomsen |  AstrocytiaMDM as the New Neural Network Driving Innovation, Business Transformation and Creativity with MDM as the Central Network

The Human Dimension of Master Data

Eugen Tissen |  DB SchenkerNever Waste a Crisis : Best Practices at DBSchenker on Restarting the Master DataManagement Journey

- Joe Leithauser - Terry Britt

- Laura Bejarano Granados - Tsvetelin Anastasov

Fireside Chat with Semarchy

PANEL DISCUSSION 

Measuring ROI of an MDM Project Using theProof of Value Approach

PROGRAM

Pio Marolla and Scott Taylor Opening

Dr. Andreas Győry & Bianca Scholze | Adidas

Successful Data Catalogs are Built onActive Communities and Automation

F I R S T L A P

1 5 M I N B R E A K

3:00 pm CET

10:00 am EDT

5:15 pm CET

12:15 pm EDT

4:15 pm CET

11:15 am EDT

3:45 pm CET

10:45 am EDT

3:15 pm CET

10:15 am EDT

5:45 pm CET

12:45 pm EDT

5:00 pm CET

12:00 pm EDT

1 5 M I N B R E A K

Thorwald Herbert and Scott Taylor

Pedro Cardoso | Syniti

The Journey to the MDM Promised Land -It 's a Question Of TRUST!

The Economics of Data, Analytics & Digital Transformation

Bill Schmarzo | Chief Data Monetization OfficerRecognized innovator, Educator, Practitioner in Data Science, Design Thinking

PROGRAM

Laura Bejarano Granados | Holt Renfrew Data Governance: From Data Focusedto People Focused

Yasemin Kural | Farfetch

Location/Geo Data - When Less is More!

S E C O N D L A P

Jerome O'Leary & Anish Raivadera  Dentsu InternationalDelivering Global Media Services withthe Intell igent Data Hub

3 0 M I N B R E A K

8:45 pm CET

3:45 pm EDT

7:45 pm CET

2:45 pm EDT

7:15 pm CET

2:15 pm EDT

6:30 pm CET

1:30 pm EDT

9:15 pm CET

4:15 pm EDT

7:00 pm CET

2:00 pm EDT

Fireside Chat with Itelligence Bo Andersen, Lars Kjøller & Scott TaylorGet the best MDM using AI , ML and RPA

GIVEAWAY

Nikhil Bhatia and Ben Rund | Riversand The Future of MDM is NOW

9:30 pm CET

4:30 pm EDT

Fireside Chat with Syniti

Outcome Focused MDM

Alyssa Sliney and Scott Taylor

Staying Human in the Automated World

Scott Taylor and Surprise Guest Interview

-Shawn Zulfikar -Thomas Taresch

-Greg McLaughlin-Monica Kay Royal

PANEL DISCUSSION 

PROGRAM

11:15 pm CET

6:15 pm EDT

10:30 pm CET

5:30 pm EDT

T H I R D L A P

Denella D'Souza | RBCBuilding Data Pipelines that Can EmpowerData Driven Analytics

11:45 pm CET

6:45 pm EDT

Joseph Perez NC Department of Health & Human ServicesDriving Decisions with Data: Delight or Disaster

10:00 pm CET

5:00 pm EDT

3 0 M I N B R E A K

12:15 am CET

7:15 pm EDT

11:30 pm CET

6:30 pm EDT

Fireside Chat with Winshuttle Tim Woodhouse with Scott Taylor MDM Opens Happiness

12:45 am CET

7:45 pm EDT

John Thompson | CSL Behring

GIVEAWAY

Analyt ics Teams – How and Why They areDi f ferent than You Think

George Firican |  Data Governance Expert 10 Vs of Big Data

Michael Hinds |  EnergyAustraliaOffensive vs. Defensive Master Data ManagementStrategies

PROGRAM

Cameron Amigo |  SPI Marine My Journey Through Data Culture: The Power of One

1:30 am CET

8:30 pm EDT

2:00 am CET

9:00 pm EDT

2:30 am CET

9:30 pm EDT

Mads Flensted Hauge | WeCare

Francesco Guidi |  SWAROVSKI Deliver Data Governance to Master DataManagement: A Data Domain Approach

8:30 am CET

3:30 am EDT

9:00 am CET

4:00 am EDT

1 5 M I N B R E A K

N E T W O R K I N G B R E A K F O R 3 H R S A N D M O R N I N G R E P L A Y

F O U R T H L A P

Compliance Seen from a Data ManagementFramework Perspective

9:30 am CET

4:30 am EDT From Strategy to Results - Approaches and Learnings frSAP MDG Design and Implementation Projects

Tim Aumann and Benjamin ZwickerCAMELOT Management Consultants AG

3 0 M I N B R E A K

Jean-François Deldon | Michelin Know Your Customer - A People and DataCollaboration Story

Dan Barton and Feroz Khan | BluestonexApproaching an ERP Data Governance Strategy

Drive Business Value through Data Governance

- Greg McLaughlin- Connie Munyai- Clemence W. Chee

- Jean-François Deldon - David Castro-Gavino

PANEL DISCUSSION 

PROGRAM

Karina Myeko Okuyama | Farfetch10:15 am CET

5:15 am EDT

Jaroslaw Chrupek |  UpfieldIs Implementation of MDM Tool a Nerve-Wreckingand Seemingly Pointless Project? How to Use thisOpportunity to Grow Your Team and Make a Markon the Business?

10:45 am CET

5:45 am EDT

11:15 am CET

6:15 am EDT

1:30 pm CET

8:30 am EDT

12:30 pm CET

7:30 am EDT

F I F T H L A P

1 5 M I N B R E A K

1:00 pm CET

8:00 am EDT

Nicola Askham | The Data Governance CoachDo I really need Data Governance for MDM?

Stairway to Heaven: 5 steps to Data Quality

11:45 am CET

6:45 am EDT

Bo Andersen and Lars Kjoller | itelligence

The Covid-19 Impact on Your Master Data andYour Urgent Need to Adapt with EmergingTechnologies

Fireside Chat with Astrocytia Brian Thomsen and Scott Taylor MDM as the New Neural Network

Alessio Mezzacapo |  Cornèr Banca SAMDM through Enterprise Data Model -Data Architecture View

Sumit Nagpal | WinshuttleMarc Alvarez | Thomson Reuters

Susan Walsh |  The Classification Guru

How Thomson Reuters Built a Foundationfor Digital Transformation with a StrategicApproach to Multi-Domain MDM.

The Dangers of Dirty Data

PROGRAM

David Castro-Gavino | HelloFresh Data Product Thinking , the Key toMoving from a Data-Driven to a Data-Enabled Organization

2:00 pm CET

9:00 am EDT

2:30 pm CET

9:30 am EDT

3:15 pm CET

10:15 am EDT

3:45 pm CET

10:45 am EDT

4:15 pm CET

11:15 am EDT

L A S T L A P

C L O S I N G & N E T W O R K I N G

1 5 M I N B R E A K

Yaniv Naor | Hugo Boss

BlockChain Technology with Master DataManagement - the Next Level

4:45 pm CET

11:45 am EDT

Scott Taylor and Surprise Guest 3:00 pm CET

10:00 am EDT Interview

W H O S H O U L DA T T E N D ?

M D M Master Data Marathon, is the one and only Marathon on

all things Master Data and on how to advance in your digital

journey. A truly global event featuring the most inspiring data

stories the world has to tell, moderated by the one and only,

Scott Taylor, the Data Whisperer.

One World. Regardless of where you are, this virtual event

targets and unites all geographic locations and unites all

Countries regardless of the time-zones.

One People. We are ONE. The pandemic made it even more

clear that we are on the same boat, facing similar challenges,

trying to stay human and stay in touch with one another despite

the obstacles that physical distancing obliges us to endure.

The MDM unites us all.

One Data. Data lovers know that already. Regardless of your

company, your locations, your industry, the journey to elevate

Data to a strategic asset is what unites us all. Master Data is the

foundation of Digital Transformation, and whether your

organisation is trying to win customers, improve efficiency or just

take it to the next level, this Master Data Marathon will give you

24 hours of content, inspiration and practical lessons on how to

make that happen. 

Are you a data lover? This is THE Marathon you've got to run for.

www.thinklinkers.com

info@thinklinkers.com

Are you involved in Data?

We all are!

Whether you are a Master

Data lover, or you are from

the Business side, trying to

get a grasp of how Data can

help you achieve your

existing objectives, this

Marathon is for you.

INFORMATION

50 speakers

24 hours non-stop!

Q&A sessions

High-energy & positive tone

Сurated and moderated by

ThinkLinkers and Scott Taylor

# M A S T E R D A T A M A R A T H O N

F O C U S E DF O R M A T

+45 65 74 12 37

C O N T A C T U S

A B O U T

F I R E E L I T E P A R T N E R S

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