Marana Chamber of Commerce

MEMBERSHIP SURVEY RESULTS May 2014

Marana Chamber Membership Survey

Response rate – 25.3% (128/505) Survey was developed by the Western

Association of Chamber Executives (WACE) in conjunction with Charlton Research.

Your data is compared WACE research of over 10,998 members of local chambers in the West that have taken the survey since January 2012.

Q1 Reasons Members Belong

Marana Chamber AZ1. Business Exposure 2. Connections with biz3. Want to make a difference4. Leads Generation5. Credibility of membership6. Advocacy Efforts7. Civic Responsibility8. Benefits/Services9. Educational Opportunities10. Participate on committees

WACE1. Business Exposure2. Connections with biz3. Want to make a difference4. Credibility of membership5. Civic Responsibility6. Advocacy Efforts7. Leads Generation8. Benefits/Services9. Educational Opportunities10. Participate on committees

Value Compared to Dues Investment Q2

WACE

43%53%

19%11% 14%

14%28%

19%

Marana Chamber

Marana Chamber Membership Survey – Q4

“Relevance to Your Business”

52%

39%37

%

12%

43%

19%

Marana Chamber Membership Survey – Q6 Primary Purpose to Create Strong Local

Economy

72%

24%

64%

31%

Marana Chamber Membership Survey

On the following slides, the bar graphs represents the following:

Hi Importance (Green bar) represents all of the members that answered the question a 7, 8, or 9 (what we consider to be a high ranking)

Hi Performance (Yellow Bar) represents all of the members that answered the question a 7,8, or 9.

NEW! Don’t Know (Red Bar) represents all of the members that could not/did not rate the performance questions

Marana Chamber Membership Survey – Q7-8

“Enhance the Community ”

79% 79%

11%10%

82%

65%

-14%

Marana Chamber Membership Survey – Q9-10

“Representing Business Interests”

86%-17%

20%21%

83%

59%

-24%

69%

Marana Chamber Membership Survey – Q11-12

“Business Friendly Candidates Elected ”

69%

33%

70% -30%

40%37%

44%

-32%

Marana Chamber Membership Survey – Q13-14

“Business Related Ballot Initiatives Passed ”

72%

40%

73%

35%

-33%

42%44%

-30%

Marana Chamber Membership Survey – Q15-16

“Involved in Job Attraction”

-48%

86%

37%

33%

85%

28%

51%

-35%

Marana Chamber Membership Survey – Q17-18

“Help Retain/Grow Existing Jobs”

-48%

86%

37%

34%

85%

-39%

47%

35%

Marana Chamber Membership Survey – Q19-20

“Informing, Educating About Issues, Problems”

-17%86%

69%

20%

91%

17%

61%

-30%

Marana Chamber Membership Survey – Q21-22“Help Build Business Relationship (Networking/Referrals)”

-1%

82.4%

71%

8%

89%

81.6%

-18%

11%

Marana Chamber Membership Survey – Q23-24

“Promoting the Community”

-7%90%

83%

10%

91%

70%

13%

-21%

How Business Friendly? Q25

Very (5)

(4) (3) (2) (1)Not DK

Town 46% 18% 3% 1% 2% 30%

County 5% 10% 14% 18% 19% 33%

State 3% 17% 26% 14% 10% 30%

Congress

3% 8% 19% 18% 22% 30%

CEO as Community Leader - Q26

90%

68%

2% 6% 9%

19%

1% 3%

Q27– The Ultimate Question Members who answer 9s or 10s are

promoters (P) Members who answer 1-6 are

“detractors” (D) Members who answer 7-8 are

“neutrals” Net Promoter Score is %P-%D= NPS P (74%) – D (7%) = +67% NPS

Q27 – The Ultimate Question

Most efficient growth companies NPS: USAA 82% Harley-Davidson 81% Costco 79% Amazon.com 73% eBay 71% Apple 66%

Average firms have NPSs in the 5-10% range

Q27 – The Ultimate Question

214 Chambers: (Avg NPS = 30%) 69%, 67% (2), 63% (3), 64%, 59%, 58%, 57%,

56%, 55% (2), 54% (2), 53% (3), 52% (5), 51% (3), 50% (2), 49% (7), 48%, 47% (4),46% (2), 45% (3), 44% (2), 43% (3), 42% (6), 41% (2), 40% (6), 39% (2), 38% (8), 37% (4), 36% (4), 35% (3), 34% (5), 33% (5), 32% (3), 31% (6), 30% (2), 29%, 28% (7), 27% (5), 26% (4), 25% (2), 24% (2), 23% (2), 22% (3), 21%, 20% (2), 19% (2), 18% (4), 17% (2), 16% (6), 14% (2), 13% (2), 10% (3), 11% (3), 9% (5), 8%, 7% (5), 6% (3), 5%(2), 4% (2), 3% (2), 2%, 1%, 0% (2), -2% (2), -4%, -5%, -16% (2), -18% (2), -26%, -28%

Questions?