mapping user intentions - search keywords to mega menus
DESCRIPTION
How Search Keywords Translated into a Mega Menus for an eCommerce WebsiteTRANSCRIPT
Usability Matters!
Information Architecture
Indian Gifts Portal - A e-Commerce Gifting Portal specializing in domestic and international gifting between NRIs.
The Site has a huge handicrafts inventory but they also have products specifically meant for gifting amongst Indians.
Increasing Find-ability
• Find-ability was a major obstacle to task completion identified during the buyer persona walkthrough.
• Mapping the Users Mind to a Mega Menu for the E-Commerce Site was one of the first steps towards increasing find-ability.
Find-ability precedes Usability. You can’t use what you can’t find.
‘Ambient Find-ability’ By Peter Morville
But what are users looking for?
Product Category - Bags
A Snapshot of Keyword Referrers to the Site with the word ‘Bag’.
A Snapshot of Internal Search Terms accompanying ‘Bags’
A Snapshot of Google Keyword Density of search terms containing ‘Bags’
Mega Menu
Increasing Find-ability by Mapping User Intent to Navigation
Flowers | Cakes | Chocolates | Home Décor | Electronics | Clothes | Bags | Jewelry | Kids | Festivals | Deals Bags
Ethnic Indian Bags
Ladies Handbags
Clutches & Purses
Wallets
Travel & Office Bags
Diaper & School Bags
Leather BagsGenuine Leather Bags >Leather PursesHand BagsSling BagsLaptop BagsClutches Wallets Mobile Pouches
Leather Bags for Men >Laptop BagsWalletsPersonalized WalletsCard WalletsMulti-Pocket BagsCross Body BagsBusiness Card Holders
Premium Leather Bags >Temanli Leather PatchworkGaofan Leather PatchworkMill LeatherCroco LeatherKashmiri Leather BagsColored Leather Bags >Red Leather
Pink LeatherBlack LeatherTan Leather
Less than 599 >Leatherite BagsCollege BagsWalletsLeatherite Clutches
Big Bags >Hold-allsBig HandbagsOvernight BagsTravel Bags
Small Bags >ClutchesPouchesWalletsBusiness Card Holders
Best Sellers >>Ladies Handbags
Clutches
Purses
Wallets for Her
Wallets for Him
Gaofan Leather
Mill Leather
Pink Leather Bags
(Free Delivery in India – All
Cities)
Love
Paintings
Flowers | Cakes | Chocolates | Home Décor | Electronics | Clothing & Fashion | Kids | Festivals | Deals Toys & Games
Ladies Handbags
Clutches & Purses
Wallets
Leather Bags
Travel & Office
Diaper & School Bags
Big Ethnic Handbags >Shopping BagsCollege Bags
Small Ethnic Handbags >Clutches PursesPotlis
By Handle >Bangle handle BagsSoft Handle BagsLeather Handle BagsShoulder Bags
Bags by Color >Multi-ColoredRedPink BlueNaturalMetallicBrownOther ColorsBy Material >
Beaded BagsCotton BagsJute HandbagsBamboo HandbagsEthnic WeavesKashmiri Leather
Embroidered BagsMirror-work BagsPatch-Work BagsZari Work Bags
Silk PursesVelvet PursesDesigner Clutch Bags
Less than 299 >Mirror Work Potlis
Less than 499 >Beaded HandbagsCotton College BagsJute BagsPatchwork Bags
Best Sellers >>Hand Embroidered
Designer Clutches
Silk & Velvet Purses
Jute Bags
Zari Work Handbags
Mirror Work Bags
Potlis
Less than 499
(Free Delivery in India – All
Cities)
Love
Paintings
Ethnic Indian Bags
Flowers | Cakes | Chocolates | Home Décor | Electronics | Clothes | Bags | Jewelry | Kids | Festivals | Deals Bags
Flowers | Cakes | Chocolates | Home Décor | Electronics | Clothing & Fashion | Kids | Festivals | Deals Toys & Games
Ladies Handbags
Leather Bags
Ethnic Indian Bags
Wallets
Travel & Office
Diaper & School Bags
Ladies Clutches >Hand EmbroideredLeather ClutchesDesigner ClutchesEthnic ClutchesStone-Work ClutchesGaofan ClutchesTemanli ClutchesAnimal Print Clutches
Ladies Purses >Beaded PursesRajasthani Mirror WorkTribal Art PursesLeatherite PursesKashmiri Leather PursesBrocade PursesZari Work Purses
By Type >Bangle handle PursesPotlisCoin PursesEvening Clutches
By Color >Multi-ColoredRedPink BlueBlackGreyNaturalMetallicBrownOther Colors
Less than 599 >Brocade ClutchesBeaded PursesEmbroidered PotlisRajasthani MirrorworkWooden Handled Bags
By Brand >GuessVertigo
Best Sellers >>Less than 599
Gaofan Clutches
Brocade Purses
Designer Clutches
Evening Bags
Black Clutch Bags
Indian Design Bags
Leather Purses
(Free Delivery in India – All
Cities)
Love
Paintings
Clutches & Purses
Flowers | Cakes | Chocolates | Home Décor | Electronics | Clothes | Bags | Jewelry | Kids | Festivals | Deals Bags
Flowers | Cakes | Chocolates | Home Décor | Electronics | Clothing & Fashion | Kids | Festivals | Deals Toys & Games
Wallets
Leather Bags
Ethnic Indian Bags
Clutches & Purses
Travel & Office
Diaper & School Bags
Shoulder Bags >Cotton Shoulder BagsJute Shoulder BagsBamboo Shoulder BagsPatchwork BagsLeatherite BagsZari Work Shoulder Bags
Sling Bags >Beaded Sling BagsLeather Sling BagsRajashtani Mirrorwork Jute Sling Bags
Handbags >Zariwork HandbagsVelvet & Silk HandbagsLeather Handbags
Cross Body Bags >Mirror-Work Zari-WorkLeather Cross Body Bags
By Color >Multi-ColoredRedPink BlueBlackGreyNaturalMetallicBrownOther Colors
Less than 999 >Beaded HandbagsCotton Handbags
By Brand >GuessVertigo
Best Sellers >>Designer Handbags
Ethnic Shoulder Bags
Tribal Weave Bags
Beaded Sling Bags
Velvet & Silk Bags
Cross Body Bags
Black Ladies Bags
Rajasthani Mirrorwork
(Free Delivery in India – All
Cities)
Love
Paintings
Ladies Handbags
Flowers | Cakes | Chocolates | Home Décor | Electronics | Clothes | Bags | Jewelry | Kids | Festivals | Deals Bags
Flowers | Cakes | Chocolates | Home Décor | Electronics | Clothing & Fashion | Kids | Festivals | Deals Toys & Games
Travel & Office
Diaper & School Bags
Leather Bags
Ethnic Indian Bags
Clutches & Purses
Ladies Handbags
Ladies Wallets >Bi-Fold WalletsTri-Fold WalletsPassport & ID HoldersCoin Purses
Animal PrintColored LeatheriteEmbossed Leather
Croco LeatherKashmiri LeatherTemanli LeatherGaofan Leather
By Color >Multi-ColoredRedPink BlueBlackGreyBrownOther Colors
Men’s Wallets >Money ClipsCredit Card HoldersBusiness Card HoldersPassport Holders
Leatherite WalletsDesigner Wallets
Leather WalletsMill Leather WalletsCroco Leather Wallets
Personalized WalletsDhoom 3 WalletsTri-Fold Wallets
Embossed LeatherBlack WalletsTan WalletsColored Wallets
Wallets on DiscountWallet & Belt CombosCard & Wallet Sets
Best Sellers >>Tri-Fold Wallets
Passport Holders
Designer Wallets
Gaofan Leather
Kashmiri Leather
Wallets for Her
Wallets for Him
Croco Leather Wallets
(Free Delivery in India – All
Cities)
Love
Paintings
Wallets
Flowers | Cakes | Chocolates | Home Décor | Electronics | Clothes | Bags | Jewelry | Kids | Festivals | Deals Bags
Flowers | Cakes | Chocolates | Home Décor | Electronics | Clothing & Fashion | Kids | Festivals | Deals Toys & Games
Diaper & School Bags
Leather Bags
Ethnic Indian Bags
Clutches & Purses
Ladies Handbags
Wallets
Travel Bags >BackpacksDuffle BagsOvernight BagsStrolleysHoldalls
Utility Bags >Passport BagsCredit Card & ID WalletsWrist PouchesCamera CasesMulti-Purpose BagsMobile Pouches
Office Bags >Laptop BagsLaptop Cum Travel BagsPortfolio Bags
By Material >LeatherLeatheriteWaterproof
By Color >Multi-ColoredRedPink BlueBlackGreyNaturalBrownOther Colors
Less than 599 >Travel BagsHaversacksPVC BagsCamera Pouches
Less than 199 >Mobile Carriers
Best Sellers >>Strolleys
Multi-Purpose Bags
Portfolio Bags
Tote Bags
Haversacks
Laptop Bags
Toiletry Bags
Duffle Bags
(Free Delivery in India – All
Cities)
Love
Paintings
Travel & Office
Flowers | Cakes | Chocolates | Home Décor | Electronics | Clothes | Bags | Jewelry | Kids | Festivals | Deals Bags
Flowers | Cakes | Chocolates | Home Décor | Electronics | Clothing & Fashion | Kids | Festivals | Deals Toys & Games
Leather Bags
Ethnic Indian Bags
Clutches & Purses
Ladies Handbags
Wallets
Travel & Office
Baby Bags >Diaper BagsBaby Bag with Bottle CaseBaby Sleeping Bags
Baby Bags By Color >PinkYellowGreenBlue
Bags for Children >Kiddie PursesKids StrolleyKids Hand Bags
School Bags >School BagsSchool Bags + Bottle Combo
College Bags >Mirror Work BagsPatchwork BagsJute BagsCotton Bags
Cartoon Character Bags >Tweety BagsBarbie BagsBen Ten BagsCars BagsThomas The Engine BagsSpiderman BagsAngry Birds Bags
Less than 599 >School BagsKids Hand BagsKiddie Purses
Less than 999 >Baby Sleeping BagsBaby Diaper Bags
Best Sellers >>Baby Sleeping Bags
School Bags
Diaper Bags
College Bags
Tweety Bags
Ben 10 Bags
Barbie Bags
Less than 599
Less than 999(Free Delivery in India – All
Cities)
Love
Paintings
Diaper & School Bags
Flowers | Cakes | Chocolates | Home Décor | Electronics | Clothes | Bags | Jewelry | Kids | Festivals | Deals Bags