1. MAPPING THE WAY FORWARDRichard Ingram@richardjingramUX Cambridge, 12th September 2014#uxcam

2. OpenStreetMap of Boston, MASo much to see and do and yet my stay was short. 3. Sketched map of Boston, MAI didnt need an accurate map. My friends edited out what I didnt need. 4. Trustees of the British MuseumBabylonBabylonian map of the worldClay tablet, probably from Sippar, southern Iraq (c.700-500 BC) 5. Trustees of the British MuseumLondonEdinburghHereford Mappa Mundi (Sheet of the World)Inked parchment, the largest medieval map known to still exist (c.1300) 6. Administrative 7. Administrative Social 8. Administrative SocialMilitary 9. Administrative SocialMilitary Political 10. Walt Disneys business map,1957Depicts a central film asset and its supporting entertainment assets 11. Growth of Las Vegas, NV 19842012Google Earth timelapse constructed from satellite imagery 12. Growth of Las Vegas, NV 19842012Google Earth timelapse constructed from satellite imagery 13. Radial hierarchical organisation structureAbout as complex and contradictory as its name suggests 14. John Rocques map of London, 1746Rocque deliberately left out the citys unsavoury elements 15. John Rocques map of London, 1746Rocque deliberately left out the citys unsavoury elements 16. John Rocques map of London, 1746Rocque deliberately left out the citys unsavoury elements 17. Map of organisation-wide content distributionOr that giant hairball the cat coughed up yesterday. Equally yucky. 18. MAPPING OUT A STORYBeyond physical geography 19. Wabash riverOhio riverMississippi river Trustees of the British MuseumNative North American buckskin mapPossibly used in land negotiations with the British (c.1744) 20. Distribution DistanceOverlap DirectionNABCAB 21. LIGHTHEATDifferent maps, same basicbuilding blocksSUNgivesgivesExploded view Concept map 22. Different maps, same basicbuilding blocksTopological map Star map 23. Find your coordinate systemAnything can be mapped using pairs of oppositesNorthWest EastSouth 24. Find your coordinate systemAnything can be mapped using pairs of oppositesExpensiveSlow FastCheap 25. Find your coordinate systemAnything can be mapped using pairs of oppositesHighSmall LargeLow 26. Plot your landmarksStart with the most prominent feature, then move outward 27. Plot your landmarksStart with the most prominent feature, then move outward 28. NPlot your landmarksStart with the most prominent feature, then move outward 29. FINDING OUR WAYThe unfamiliar environment 30. Tackling that complex trinityContent governance is an important tool for this endContentPeople Processes 31. Maintaining content consistency is hardParticularly when many contributors have other responsibilitiesweb-site?web 32. site?We 33. use 34. websiteOh 35. well 36. ...Style 37. query Content 38. Control 39. filter Publish 40. to 41. web 42. Scenario: Design a new content workflowRegional English CouncilApprox. 15,000 staff7 departmentsServing approx. 700,000people 43. Our varied, siloed environmentSome departments are responsible for 100s of pages,while others only a fewDigital Services department(Our heroes) 44. Our varied, siloed environmentHow to find our bearings in unfamiliar surroundingsFollow 45. me!Map Expert guide (Mandy) 46. Our varied, siloed environmentTo discover how content decisions are made and howthey could be improved, we need to figure out whobest to talk toMandy?? ??? 47. Lets map our environmentWell begin by marking out each of the seven departments 48. Lets map our environmentWell begin by marking out each of the seven departmentsDigital 49. Services 50. Lets map our environmentWell begin by marking out each of the seven departmentsDigital 51. ServicesChief 52. Adults 53. & 54. 55. CommunitiesExecutive'sCorporate 56. 57. ResourcesChildren 58. and 59. Young 60. PeopleEnvironment 61. 62. and 63. 64. TransportCommunity 65. 66. Planning 67. Lets devise our coordinate systemDigital 68. ServicesChief 69. Adults 70. & 71. 72. CommunitiesExecutive'sCorporate 73. 74. ResourcesChildren 75. and 76. Young 77. PeopleEnvironment 78. 79. and 80. 81. TransportCommunity 82. 83. Planning 84. Lets devise our coordinate systemSmall LargeDigital 85. ServicesChief 86. Adults 87. & 88. 89. CommunitiesExecutive'sCorporate 90. 91. ResourcesChildren 92. and 93. Young 94. PeopleEnvironment 95. 96. and 97. 98. TransportCommunity 99. 100. Planning 101. Lets devise our coordinate systemSmall Fast LargeDigital 102. ServicesSlowChief 103. Adults 104. & 105. 106. CommunitiesExecutive'sCorporate 107. 108. ResourcesChildren 109. and 110. Young 111. PeopleEnvironment 112. 113. and 114. 115. TransportCommunity 116. 117. Planning 118. Were on the move! What can we see?Small Fast LargeSlowDigital 119. ServicesChief 120. Executive'sCorporate 121. 122. ResourcesChildren 123. and 124. Young 125. PeopleAdults 126. & 127. 128. CommunitiesEnvironment 129. 130. and 131. 132. TransportCommunity 133. 134. Planning 135. Were on the move! What can we see?Small Fast LargeSlowDigital 136. ServicesChief 137. Executive'sCorporate 138. 139. ResourcesChildren 140. and 141. Young 142. PeopleAdults 143. & 144. 145. CommunitiesEnvironment 146. 147. and 148. 149. TransportCommunity 150. 151. Planning 152. Were on the move! What can we see?Small Fast LargeSlowDigital 153. ServicesChief 154. Executive'sCorporate 155. 156. ResourcesChildren 157. and 158. Young 159. PeopleAdults 160. & 161. 162. CommunitiesEnvironment 163. 164. and 165. 166. TransportCommunity 167. 168. Planning 169. Small Fast LargeSlowDigital 170. ServicesChief 171. Executive'sChildren 172. and 173. Young 174. PeopleCommunity 175. 176. PlanningCorporate 177. 178. ResourcesAdults 179. & 180. 181. CommunitiesLets map those pathwaysEnvironment 182. 183. and 184. 185. Transport 186. Small Fast LargeSlowDigital 187. ServicesChief 188. Executive'sChildren 189. and 190. Young 191. PeopleCommunity 192. 193. PlanningCorporate 194. 195. ResourcesAdults 196. & 197. 198. CommunitiesLets map those pathwaysEnvironment 199. 200. and 201. 202. Transport 203. What can our marked pathways tell us?Small Fast LargeSlowDigital 204. ServicesChief 205. Executive'sChildren 206. and 207. Young 208. PeopleCommunity 209. 210. PlanningCorporate 211. 212. ResourcesAdults 213. & 214. 215. CommunitiesEnvironment 216. 217. and 218. 219. Transport 220. What can our marked pathways tell us?Small Fast LargeFASTERSlowDigital 221. ServicesChief 222. Executive'sChildren 223. and 224. Young 225. PeopleCommunity 226. 227. PlanningCorporate 228. 229. ResourcesAdults 230. & 231. 232. CommunitiesEnvironment 233. 234. and 235. 236. TransportSLOWER 237. Where are the opportunities for improvement?Small Fast LargeSlowDigital 238. ServicesChief 239. Executive'sChildren 240. and 241. Young 242. PeopleCommunity 243. 244. PlanningCorporate 245. 246. ResourcesAdults 247. & 248. 249. CommunitiesEnvironment 250. 251. and 252. 253. Transport 254. Where are the opportunities for improvement?Small Fast LargeSlowDigital 255. ServicesChief 256. Executive'sChildren 257. and 258. Young 259. PeopleCommunity 260. 261. PlanningCorporate 262. 263. ResourcesAdults 264. & 265. 266. CommunitiesEnvironment 267. 268. and 269. 270. Transport 271. Our map: Simple, but effectiveSmall Fast LargeSlowDigital 272. ServicesChief 273. Executive'sChildren 274. and 275. Young 276. PeopleCommunity 277. 278. PlanningCorporate 279. 280. ResourcesAdults 281. & 282. 283. CommunitiesEnvironment 284. 285. and 286. 287. Transport 288. MAPPING OUT A PROCESSThe unfamiliar environment 289. Requirements for an effective CMS workflowMeet the needs of the organisation and 290. Conducting internal user interviewsAsk them to walk you through several different contentcreation and publishing scenariosDigital 291. ServicesMandyContent Officer 292. The ensuing conversationMandy talks us through the typical process for publishinga press release on the council websiteOn 293. Monday 294. I 295. received 296. a 297. request 298. from 299. John, 300. Highways 301. Manager 302. at 303. the 304. Environment 305. and 306. Transport 307. department, 308. to 309. publish 310. a 311. press 312. release 313. to 314. inform 315. the 316. community 317. of 318. the 319. start 320. of 321. major 322. road 323. improvement 324. work. 325. !I 326. first 327. called 328. Helen, 329. Technical 330. Services 331. Manager 332. at 333. the 334. Environment 335. and 336. Transport 337. department, 338. who 339. emailed 340. through 341. the 342. source 343. material 344. and 345. directed 346. me 347. on 348. the 349. technical 350. details 351. that 352. needed 353. to 354. be 355. included. 356. The ensuing conversation cont.Mandy talks us through the typical process for publishinga press release on the council websiteAfter 357. completing 358. the 359. draft 360. in 361. the 362. CMS 363. environment, 364. I 365. marked 366. the 367. press 368. release 369. as 370. 'ready 371. for 372. review' 373. and 374. emailed 375. Rachael, 376. a 377. Content 378. Manager 379. and 380. colleague 381. in 382. the 383. Digital 384. Services 385. team, 386. and 387. Helen 388. again 389. for 390. their 391. feedback. 392. 393. !After 394. one 395. or 396. two 397. line 398. edits, 399. I 400. was 401. ready 402. to 403. mark 404. the 405. press 406. release 407. as 408. 'ready 409. for 410. publishing', 411. so 412. I 413. emailed 414. David, 415. a 416. Digital 417. Media 418. Officer 419. to 420. prepare 421. and 422. publish 423. the 424. press 425. release 426. to 427. the 428. test 429. server. 430. The ensuing conversation cont.Mandy is still talking us through the typical process forpublishing a press release on the council websiteJohn, 431. Helen 432. and 433. Rachael 434. were 435. all 436. emailed 437. to 438. help 439. me 440. perform 441. a 442. second 443. review 444. of 445. the 446. content, 447. where 448. they 449. duly 450. approved 451. its 452. publishing 453. to 454. the 455. public 456. website. 457. 458. !David 459. then 460. got 461. all 462. the 463. glory 464. as 465. usual 466. by 467. hitting 468. the 469. button 470. marked 471. 'publish'.Im 472. completely 473. lost! 474. Lets 475. make 476. a 477. map. 478. Who are the characters in our story?Mandy 479. Content 480. OfficerJohn 481. Highways 482. ManagerHelen 483. Technical 484. Services 485. ManagerRachael 486. Content 487. ManagerDavid 488. Digital 489. Media 490. Officer 491. David 492. Digital 493. 494. Media 495. 496. Officer Environment 497. and 498. Transport Digital 499. ServicesHelen 500. Technical 501. 502. Services 503. 504. ManagerJohn 505. Highways 506. 507. ManagerRachael 508. Content 509. 510. ManagerMandy 511. Content 512. 513. Officer 514. David 515. Digital 516. 517. Media 518. 519. Officer Environment 520. and 521. Transport Digital 522. ServicesHelen 523. Technical 524. 525. Services 526. 527. ManagerJohn 528. Highways 529. 530. ManagerRachael 531. Content 532. 533. ManagerMandy 534. Content 535. 536. OfficerMAKE 537. REQUESTPROVIDE 538. MATERIALSOURCE 539. MATERIALCREATE 540. DRAFTREVIEW 541. DRAFTREVIEW 542. DRAFTREVIEW 543. DRAFTEDIT 544. DRAFTREVIEW 545. & 546. APPROVEREVIEW 547. & 548. APPROVEREVIEW 549. & 550. APPROVEREVIEWPUBLISH 551. TO 552. TEST 553. SERVERPUBLISH 554. TO 555. WEB 556. David 557. Digital 558. 559. Media 560. 561. Officer Environment 562. and 563. Transport Digital 564. ServicesHelen 565. Technical 566. 567. Services 568. 569. ManagerJohn 570. Highways 571. 572. ManagerRachael 573. Content 574. 575. ManagerMandy 576. Content 577. 578. OfficerMAKE 579. REQUESTPROVIDE 580. MATERIALSOURCE 581. MATERIALCREATE 582. DRAFTREVIEW 583. DRAFTREVIEW 584. DRAFTREVIEW 585. DRAFTEDIT 586. DRAFTREVIEW 587. & 588. APPROVEREVIEW 589. & 590. APPROVEREVIEW 591. & 592. APPROVEREVIEWPUBLISH 593. TO 594. TEST 595. SERVERPUBLISH 596. TO 597. WEB 598. David 599. Digital 600. 601. Media 602. 603. Officer Environment 604. and 605. Transport Digital 606. ServicesHelen 607. Technical 608. 609. Services 610. 611. ManagerJohn 612. Highways 613. 614. ManagerRachael 615. Content 616. 617. ManagerMandy 618. Content 619. 620. OfficerMAKE 621. REQUESTPROVIDE 622. MATERIALSOURCE 623. MATERIALCREATE 624. DRAFTREVIEW 625. DRAFTREVIEW 626. DRAFTREVIEW 627. DRAFTEDIT 628. DRAFTREVIEW 629. & 630. APPROVEREVIEW 631. & 632. APPROVEREVIEW 633. & 634. APPROVEREVIEWPUBLISH 635. TO 636. TEST 637. SERVERPUBLISH 638. TO 639. WEB 640. David 641. Digital 642. 643. Media 644. 645. Officer Environment 646. and 647. Transport Digital 648. ServicesHelen 649. Technical 650. 651. Services 652. 653. ManagerJohn 654. Highways 655. 656. ManagerRachael 657. Content 658. 659. ManagerMandy 660. Content 661. 662. OfficerMAKE 663. REQUESTPROVIDE 664. MATERIALSOURCE 665. MATERIALCREATE 666. DRAFTREVIEW 667. DRAFTREVIEW 668. DRAFTREVIEW 669. DRAFTEDIT 670. DRAFTREVIEW 671. & 672. APPROVEREVIEW 673. & 674. APPROVEREVIEW 675. & 676. APPROVEREVIEWPUBLISH 677. TO 678. TEST 679. SERVERPUBLISH 680. TO 681. WEB 682. David 683. Digital 684. 685. Media 686. 687. Officer Environment 688. and 689. Transport Digital 690. ServicesHelen 691. Technical 692. 693. Services 694. 695. ManagerJohn 696. Highways 697. 698. ManagerRachael 699. Content 700. 701. ManagerMandy 702. Content 703. 704. OfficerMAKE 705. REQUESTPROVIDE 706. MATERIALSOURCE 707. MATERIALCREATE 708. DRAFTREVIEW 709. DRAFTREVIEW 710. DRAFTREVIEW 711. DRAFTEDIT 712. DRAFTREVIEW 713. & 714. APPROVEREVIEW 715. & 716. APPROVEREVIEW 717. & 718. APPROVEREVIEWPUBLISH 719. TO 720. TEST 721. SERVERPUBLISH 722. TO 723. WEB 724. David 725. Digital 726. 727. Media 728. 729. Officer Environment 730. and 731. Transport Digital 732. ServicesHelen 733. Technical 734. 735. Services 736. 737. ManagerJohn 738. Highways 739. 740. ManagerRachael 741. Content 742. 743. ManagerMandy 744. Content 745. 746. OfficerMAKE 747. REQUESTPROVIDE 748. MATERIALSOURCE 749. MATERIALCREATE 750. DRAFTREVIEW 751. DRAFTREVIEW 752. DRAFTREVIEW 753. DRAFTEDIT 754. DRAFTREVIEW 755. & 756. APPROVEREVIEW 757. & 758. APPROVEREVIEW 759. & 760. APPROVEREVIEWPUBLISH 761. TO 762. TEST 763. SERVERPUBLISH 764. TO 765. WEB 766. David 767. Digital 768. 769. Media 770. 771. Officer Environment 772. and 773. Transport Digital 774. ServicesHelen 775. Technical 776. 777. Services 778. 779. ManagerJohn 780. Highways 781. 782. ManagerRachael 783. Content 784. 785. ManagerMandy 786. Content 787. 788. OfficerMAKE 789. REQUESTPROVIDE 790. MATERIALSOURCE 791. MATERIALCREATE 792. DRAFTREVIEW 793. DRAFTREVIEW 794. DRAFTREVIEW 795. DRAFTEDIT 796. DRAFTREVIEW 797. & 798. APPROVEREVIEW 799. & 800. APPROVEREVIEW 801. & 802. APPROVEREVIEWPUBLISH 803. TO 804. TEST 805. SERVERPUBLISH 806. TO 807. WEB 808. David 809. Digital 810. 811. Media 812. 813. Officer Environment 814. and 815. Transport Digital 816. ServicesHelen 817. Technical 818. 819. Services 820. 821. ManagerJohn 822. Highways 823. 824. ManagerRachael 825. Content 826. 827. ManagerMandy 828. Content 829. 830. OfficerMAKE 831. REQUESTPROVIDE 832. MATERIALSOURCE 833. MATERIALCREATE 834. DRAFTREVIEW 835. DRAFTREVIEW 836. DRAFTREVIEW 837. DRAFTEDIT 838. DRAFTREVIEW 839. & 840. APPROVEREVIEW 841. & 842. APPROVEREVIEW 843. & 844. APPROVEREVIEWPUBLISH 845. TO 846. TEST 847. SERVERPUBLISH 848. TO 849. WEB 850. David 851. Digital 852. 853. Media 854. 855. Officer Environment 856. and 857. Transport Digital 858. ServicesHelen 859. Technical 860. 861. Services 862. 863. ManagerJohn 864. Highways 865. 866. ManagerRachael 867. Content 868. 869. ManagerMandy 870. Content 871. 872. OfficerMAKE 873. REQUESTPROVIDE 874. MATERIALSOURCE 875. MATERIALCREATE 876. DRAFTREVIEW 877. DRAFTREVIEW 878. DRAFTREVIEW 879. DRAFTEDIT 880. DRAFTREVIEW 881. & 882. APPROVEREVIEW 883. & 884. APPROVEREVIEW 885. & 886. APPROVEREVIEWPUBLISH 887. TO 888. TEST 889. SERVERPUBLISH 890. TO 891. WEB 892. David 893. Digital 894. 895. Media 896. 897. Officer Environment 898. and 899. Transport Digital 900. ServicesHelen 901. Technical 902. 903. Services 904. 905. ManagerJohn 906. Highways 907. 908. ManagerRachael 909. Content 910. 911. ManagerMandy 912. Content 913. 914. OfficerMAKE 915. REQUESTPROVIDE 916. MATERIALSOURCE 917. MATERIALCREATE 918. DRAFTREVIEW 919. DRAFTREVIEW 920. DRAFTREVIEW 921. DRAFTEDIT 922. DRAFTREVIEW 923. & 924. APPROVEREVIEW 925. & 926. APPROVEREVIEW 927. & 928. APPROVEREVIEWPUBLISH 929. TO 930. TEST 931. SERVERPUBLISH 932. TO 933. WEB 934. David 935. Digital 936. 937. Media 938. 939. Officer Environment 940. and 941. Transport Digital 942. ServicesHelen 943. Technical 944. 945. Services 946. 947. ManagerJohn 948. Highways 949. 950. ManagerRachael 951. Content 952. 953. ManagerMandy 954. Content 955. 956. OfficerMAKE 957. REQUESTSOURCE 958. MATERIALPROVIDE 959. MATERIALCREATE 960. DRAFTREVIEW 961. DRAFTREVIEW 962. DRAFTREVIEW 963. DRAFTEDIT 964. DRAFTPUBLISH 965. TO 966. TEST 967. SERVERREVIEW 968. & 969. APPROVEREVIEW 970. & 971. APPROVEREVIEW 972. & 973. APPROVEREVIEWPUBLISH 974. TO 975. WEB 976. David 977. Digital 978. 979. Media 980. 981. Officer Environment 982. and 983. Transport Digital 984. ServicesHelen 985. Technical 986. 987. Services 988. 989. ManagerJohn 990. Highways 991. 992. ManagerRachael 993. Content 994. 995. ManagerMandy 996. Content 997. 998. OfficerMAKE 999. REQUESTSOURCE 1000. MATERIALPROVIDE 1001. MATERIALCREATE 1002. DRAFTREVIEW 1003. DRAFTREVIEW 1004. DRAFTREVIEW 1005. DRAFTEDIT 1006. DRAFTPUBLISH 1007. TO 1008. TEST 1009. SERVERREVIEW 1010. & 1011. APPROVEREVIEW 1012. & 1013. APPROVEREVIEW 1014. & 1015. APPROVEREVIEWPUBLISH 1016. TO 1017. WEB 1018. David 1019. Digital 1020. 1021. Media 1022. 1023. Officer Environment 1024. and 1025. Transport Digital 1026. ServicesHelen 1027. Technical 1028. 1029. Services 1030. 1031. ManagerJohn 1032. Highways 1033. 1034. ManagerRachael 1035. Content 1036. 1037. ManagerMandy 1038. Content 1039. 1040. OfficerMAKE 1041. REQUESTSOURCE 1042. MATERIALPROVIDE 1043. MATERIALCREATE 1044. DRAFTREVIEW 1045. DRAFTREVIEW 1046. DRAFTREVIEW 1047. DRAFTEDIT 1048. DRAFTPUBLISH 1049. TO 1050. TEST 1051. SERVERREVIEW 1052. & 1053. APPROVEREVIEW 1054. & 1055. APPROVEREVIEW 1056. & 1057. APPROVEREVIEWPUBLISH 1058. TO 1059. WEBWHY THE DELAYS? 1060. David 1061. Digital 1062. 1063. Media 1064. 1065. Officer Environment 1066. and 1067. Transport Digital 1068. ServicesHelen 1069. Technical 1070. 1071. Services 1072. 1073. ManagerJohn 1074. Highways 1075. 1076. ManagerRachael 1077. Content 1078. 1079. ManagerMandy 1080. Content 1081. 1082. OfficerMAKE 1083. REQUESTSOURCE 1084. MATERIALPROVIDE 1085. MATERIALREVIEW 1086. DRAFTREVIEW 1087. DRAFTREVIEW 1088. & 1089. APPROVECREATE 1090. DRAFTREVIEW 1091. DRAFTEDIT 1092. DRAFTPUBLISH 1093. TO 1094. TEST 1095. SERVERREVIEW 1096. & 1097. APPROVEREVIEW 1098. & 1099. APPROVEREVIEWPUBLISH 1100. TO 1101. WEB 1102. David 1103. Digital 1104. 1105. Media 1106. 1107. Officer Environment 1108. and 1109. Transport Digital 1110. ServicesHelen 1111. Technical 1112. 1113. Services 1114. 1115. ManagerJohn 1116. Highways 1117. 1118. ManagerRachael 1119. Content 1120. 1121. ManagerMandy 1122. Content 1123. 1124. OfficerMAKE 1125. REQUESTSOURCE 1126. MATERIALPROVIDE 1127. MATERIALREVIEW 1128. DRAFTREVIEW 1129. DRAFTREVIEW 1130. & 1131. APPROVECREATE 1132. DRAFTREVIEW 1133. DRAFTEDIT 1134. DRAFTPUBLISH 1135. TO 1136. TEST 1137. SERVERREVIEW 1138. & 1139. APPROVEREVIEW 1140. & 1141. APPROVEREVIEWPUBLISH 1142. TO 1143. WEBCMS INTERACTIONS 1144. David 1145. Digital 1146. 1147. Media 1148. 1149. Officer Environment 1150. and 1151. Transport Digital 1152. ServicesHelen 1153. Technical 1154. 1155. Services 1156. 1157. ManagerJohn 1158. Highways 1159. 1160. ManagerRachael 1161. Content 1162. 1163. ManagerMandy 1164. Content 1165. 1166. OfficerMAKE 1167. REQUESTSOURCE 1168. MATERIALPROVIDE 1169. MATERIALREVIEW 1170. DRAFTREVIEW 1171. DRAFTREVIEW 1172. & 1173. APPROVECREATE 1174. DRAFTREVIEW 1175. DRAFTEDIT 1176. DRAFTPUBLISH 1177. TO 1178. TEST 1179. SERVERREVIEW 1180. & 1181. APPROVEREVIEW 1182. & 1183. APPROVEREVIEWPUBLISH 1184. TO 1185. WEBCMS INTERACTIONS 1186. Breaking down the departmentSmall Fast LargeSlowDigital 1187. ServicesChief 1188. Executive'sChildren 1189. and 1190. Young 1191. PeopleCommunity 1192. 1193. PlanningCorporate 1194. 1195. ResourcesAdults 1196. & 1197. 1198. CommunitiesEnvironment 1199. 1200. and 1201. 1202. Transport 1203. Breaking down the departmentSmall Fast LargeSlowDigital 1204. ServicesChief 1205. Executive'sChildren 1206. and 1207. Young 1208. PeopleCommunity 1209. 1210. PlanningCorporate 1211. 1212. ResourcesAdults 1213. & 1214. 1215. CommunitiesEnvironment 1216. 1217. and 1218. 1219. Transport 1220. Breaking down the departmentSmall Fast LargeSlowDigital 1221. ServicesChief 1222. Executive'sChildren 1223. and 1224. Young 1225. PeopleCommunity 1226. 1227. PlanningCorporate 1228. 1229. ResourcesAdults 1230. & 1231. 1232. CommunitiesEnvironment 1233. 1234. and 1235. 1236. TransportTransportationEnvironmentHighwaysHelen 1237. Technical 1238. 1239. Services 1240. 1241. Manager 1242. Why is Johns sub-department failing?Small Fast LargeSlowDigital 1243. ServicesChief 1244. Executive'sChildren 1245. and 1246. Young 1247. PeopleCommunity 1248. 1249. PlanningCorporate 1250. 1251. ResourcesAdults 1252. & 1253. 1254. CommunitiesEnvironment 1255. 1256. and 1257. 1258. TransportTransportationEnvironmentHighwaysHelen 1259. Technical 1260. 1261. Services 1262. 1263. Manager 1264. Why is Johns sub-department failing?Small Fast LargeSlowDigital 1265. ServicesChief 1266. Executive'sChildren 1267. and 1268. Young 1269. PeopleCommunity 1270. 1271. PlanningCorporate 1272. 1273. ResourcesAdults 1274. & 1275. 1276. CommunitiesEnvironment 1277. 1278. and 1279. 1280. TransportTransportationEnvironmentHighwaysHelen 1281. Technical 1282. 1283. Services 1284. 1285. ManagerJohn 1286. Highways 1287. 1288. Manager 1289. Why is Johns sub-department failing?Small Fast LargeSlowDigital 1290. ServicesChief 1291. Executive'sChildren 1292. and 1293. Young 1294. PeopleCommunity 1295. 1296. PlanningCorporate 1297. 1298. ResourcesAdults 1299. & 1300. 1301. CommunitiesEnvironment 1302. 1303. and 1304. 1305. TransportTransportationEnvironmentHighwaysHelen 1306. Technical 1307. 1308. Services 1309. 1310. ManagerJohn 1311. Highways 1312. 1313. ManagerI 1314. have 1315. no 1316. access 1317. to 1318. the 1319. central 1320. CMS! 1321. CMS workarounds adding unnecessary time and costSmall Fast LargeSlowDigital 1322. ServicesChief 1323. Executive'sChildren 1324. and 1325. Young 1326. PeopleCommunity 1327. 1328. PlanningCorporate 1329. 1330. ResourcesAdults 1331. & 1332. 1333. CommunitiesEnvironment 1334. 1335. and 1336. 1337. TransportTransportationEnvironmentHighwaysHelen 1338. Technical 1339. 1340. Services 1341. 1342. ManagerJohn 1343. Highways 1344. 1345. ManagerI 1346. have 1347. no 1348. access 1349. to 1350. the 1351. central 1352. CMS! 1353. Where else could improvements be made?Small Fast LargeSlowDigital 1354. ServicesChief 1355. Executive'sChildren 1356. and 1357. Young 1358. PeopleCorporate 1359. 1360. ResourcesCommunity 1361. 1362. Planning Adults 1363. & 1364. 1365. CommunitiesEnvironment 1366. 1367. and 1368. 1369. TransportCommunity 1370. 1371. PlanningChief 1372. Executive'sChildren 1373. and 1374. Young 1375. PeopleCorporate 1376. 1377. ResourcesEnvironment 1378. 1379. and 1380. 1381. TransportAdults 1382. & 1383. 1384. Communities 1385. Where else could improvements be made?Small Fast LargeSlowDigital 1386. ServicesChief 1387. Executive'sChildren 1388. and 1389. Young 1390. PeopleCorporate 1391. 1392. ResourcesCommunity 1393. 1394. Planning Adults 1395. & 1396. 1397. CommunitiesEnvironment 1398. 1399. and 1400. 1401. TransportCommunity 1402. 1403. PlanningChief 1404. Executive'sChildren 1405. and 1406. Young 1407. PeopleCorporate 1408. 1409. ResourcesEnvironment 1410. 1411. and 1412. 1413. TransportAdults 1414. & 1415. 1416. CommunitiesSPEED UPPROCESSES= POTENTIALSAVINGS 1417. MAPPING THE WAY FORWARDThe power of drawing 1418. Balancing that complex trinityRemember: We are not completely bound by what has happened beforeContentPeople Processes 1419. New ideas wont always fit neatlySuggestion: lets not always rely on the old established categories,we can always invent new ones 1420. 1421. 1422. 1423. 1424. ?!? 1425. New ideas wont always fit neatlySuggestion: lets not always rely on the old established categories,we can always invent new ones 1426. 1427. 1428. 1429. 1430. Aha! 1431. Encourage those innate inventive qualitiesSuggestion: lets all step away from our screens and draw together. 1432. Mapmaking is a basic human instinctMake use of basic shapes, arrows, and faces. Find your axis.Above all: Embrace your mistakes. 1433. THANK YOU, CAMBRIDGE!UX Cambridge, 12th September 2014#uxcamRichard Ingram@richardjingram 1434. Recommended readingCommunicating Design: Developing Web SiteDocumentation for Design and Planningby Dan M. Brown (@brownorama)!You Are Here: Personal Geographies and Other Maps of theImaginationby Katharine Harmon!Blah Blah Blah: What To Do When Words Don't Workby Dan Roam (@dan_roam)!The Back of the Napkin: Solving Problems and Selling Ideaswith Picturesby Dan Roam!Maps of the Imagination: The Writer as Cartographerby Peter Turchi 1435. You have been watching...David Helen JohnMandy Me Mr 1436. EdRachael