Mode Shift in Cambridge

Stephanie GrollParking and Transportation

Demand Management Officer

Sparking New Ideas: Parking Strategies for Stronger CommunitiesApril 8, 2014

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Growth Without Gridlock

Kendall Square Development vs Traffic Growth

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

0

5,000

10,000

15,000

20,000

25,000

BroadwayLinear (Broadway)Binney St.Linear (Binney St.)Third St.Linear (Third St.)Main St.Linear (Main St.)

Ave

rag

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ail

y T

raffi

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4 million sf 2000-2010

(38% growth)

4% increase in residents4% increase in

employees

PTDM Ordinance, 1998SOV mode share commitment• Set at 10% below 1990 Census Data

Comprehensive set of TDM measures

Annual monitoring and reporting• Employee and/or patron mode split survey of

SOV rate• Biennial counts of parking occupancy and

driveway in/out• Implementation of TDM measures

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Sample PTDM MeasuresRobust Moderate Minimal

Market-rate parking or cash-out/ Transportation Benefit

Raffle for non-SOV employees Emergency Ride Home Program

Daily parking rate equal to a portion of monthly rate, no monthly pass

Carshare parking spaces Flexible work hours or telecommuting

HOV parking discount 10% HOV preferential parking spaces Carpool/vanpool ridematching

100% Transit subsidy Pre-tax transit purchasePromotion of location convenient to public transportation on brochures and website

Free shuttle—Private or EZRide Bus shelters Transportation Management Association membership

Park-and-ride reimbursement Annual transportation event Transportation Coordinator

Subsidy for walkers and bicyclistsBike repair service Shower/locker for walk/bike employees

Donate Hubway stationElevator large enough for 2 bikes placed horizontally on the floor

Bike buddy matching

Vanpool subsidy EV charging station—Level 2 or higher

Transportation bulletin board in central location, intranet

Employees paid for days they carpool

New employee transportation information packet

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Positive Commute Trends

How workers commute to work

Drive Alone; 45%

Carpool, 7%

Public Transit,

26%

Bike, 5%

Walk, 13%

Other, 1% Work at Home, 4%

Source: 2009-2011 ACS JTW

Mode 2000

2009-2011

Drive alone 50% 45%

Rideshare 9% 7%

Transit 23% 26%

Bike 2% 5%

Walk 13% 13%

Other 1% 1%

Work at home

2.5% 3%

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Kendall Square Built Office/R&D Parking Ratios

2009 2013

About 3.2 MSF new development

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