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1 A multisided platform for public transportation Nov 2017 ZAST / Technology by Novabase Manuel Garcia [email protected] +351 965276180

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Page 1: Manuel Garcia manuel.garcia@novabase.pt +351 965276180 · manuel.garcia@novabase.pt +351 965276180. The problem Customer view Select the appropriate ticket. Get in line to pay for

1

A multisided platform for public transportationNov 2017

ZAST / Technology by Novabase

[email protected]+351965276180

Page 2: Manuel Garcia manuel.garcia@novabase.pt +351 965276180 · manuel.garcia@novabase.pt +351 965276180. The problem Customer view Select the appropriate ticket. Get in line to pay for

The problem Customer viewSelect the appropriate ticket. Get in line to pay for it. To gain access to the transport system is a painful part of the travel experience for public transport passengers.

Users find it difficult to:• Figure out what´s the appropriate ticket to

buy for a given transport operator in a given city;

• Discover the best price for a promotion ticket involving one or several operators given the foreseen intensity of usage;

• Find the easiest way to buy/pay for the chosen ticket both for occasional and season ticket holders;

• Plan a given multimodal trip;

In a word, takefrictionoutoftheticketacquisitionprocessforpublictransportationusers.

ZAST/TechnologybyNovabase11/22/17

1

Page 3: Manuel Garcia manuel.garcia@novabase.pt +351 965276180 · manuel.garcia@novabase.pt +351 965276180. The problem Customer view Select the appropriate ticket. Get in line to pay for

The problem Customer viewSelect the appropriate ticket. Get in line to pay for it. To gain access to the transport system is a painful part of the travel experience for public transport passengers.

Users find it difficult to:• Figure out what´s the appropriate ticket to

buy for a given transport operator in a given city;

• Discover the best price for a promotion ticket involving one or several operators given the foreseen intensity of usage;

• Find the easiest way to buy/pay for the chosen ticket both for occasional and season ticket holders;

• Plan a given multimodal trip;

In a word, takefrictionoutoftheticketacquisitionprocessforpublictransportationusers.

ZAST/TechnologybyNovabase11/22/17

AUserExperience

From

Portugal(Lisbon)

To

Brussels

CarParking

2

Page 4: Manuel Garcia manuel.garcia@novabase.pt +351 965276180 · manuel.garcia@novabase.pt +351 965276180. The problem Customer view Select the appropriate ticket. Get in line to pay for

The problem Customer viewSelect the appropriate ticket. Get in line to pay for it. To gain access to the transport system is a painful part of the travel experience for public transport passengers.

Users find it difficult to:• Figure out what´s the appropriate ticket to

buy for a given transport operator in a given city;

• Discover the best price for a promotion ticket involving one or several operators given the foreseen intensity of usage;

• Find the easiest way to buy/pay for the chosen ticket both for occasional and season ticket holders;

• Plan a given multimodal trip;

In a word, takefrictionoutoftheticketacquisitionprocessforpublictransportationusers.

ZAST/TechnologybyNovabase11/22/17

3

Train

Page 5: Manuel Garcia manuel.garcia@novabase.pt +351 965276180 · manuel.garcia@novabase.pt +351 965276180. The problem Customer view Select the appropriate ticket. Get in line to pay for

The problem Customer viewSelect the appropriate ticket. Get in line to pay for it. To gain access to the transport system is a painful part of the travel experience for public transport passengers.

Users find it difficult to:• Figure out what´s the appropriate ticket to

buy for a given transport operator in a given city;

• Discover the best price for a promotion ticket involving one or several operators given the foreseen intensity of usage;

• Find the easiest way to buy/pay for the chosen ticket both for occasional and season ticket holders;

• Plan a given multimodal trip;

In a word, takefrictionoutoftheticketacquisitionprocessforpublictransportationusers.

ZAST/TechnologybyNovabase11/22/17

4

Underground

Page 6: Manuel Garcia manuel.garcia@novabase.pt +351 965276180 · manuel.garcia@novabase.pt +351 965276180. The problem Customer view Select the appropriate ticket. Get in line to pay for

The problem Customer viewSelect the appropriate ticket. Get in line to pay for it. To gain access to the transport system is a painful part of the travel experience for public transport passengers.

Users find it difficult to:• Figure out what´s the appropriate ticket to

buy for a given transport operator in a given city;

• Discover the best price for a promotion ticket involving one or several operators given the foreseen intensity of usage;

• Find the easiest way to buy/pay for the chosen ticket both for occasional and season ticket holders;

• Plan a given multimodal trip;

In a word, takefrictionoutoftheticketacquisitionprocessforpublictransportationusers.

ZAST/TechnologybyNovabase11/22/17

AUserExperience

From

Portugal(Lisbon)

To

Brussels

5

Page 7: Manuel Garcia manuel.garcia@novabase.pt +351 965276180 · manuel.garcia@novabase.pt +351 965276180. The problem Customer view Select the appropriate ticket. Get in line to pay for

The problem Customer viewSelect the appropriate ticket. Get in line to pay for it. To gain access to the transport system is a painful part of the travel experience for public transport passengers.

Users find it difficult to:• Figure out what´s the appropriate ticket to

buy for a given transport operator in a given city;

• Discover the best price for a promotion ticket involving one or several operators given the foreseen intensity of usage;

• Find the easiest way to buy/pay for the chosen ticket both for occasional and season ticket holders;

• Plan a given multimodal trip;

In a word, takefrictionoutoftheticketacquisitionprocessforpublictransportationusers.

ZAST/TechnologybyNovabase11/22/17

6

Train

Page 8: Manuel Garcia manuel.garcia@novabase.pt +351 965276180 · manuel.garcia@novabase.pt +351 965276180. The problem Customer view Select the appropriate ticket. Get in line to pay for

The problem Customer viewSelect the appropriate ticket. Get in line to pay for it. To gain access to the transport system is a painful part of the travel experience for public transport passengers.

Users find it difficult to:• Figure out what´s the appropriate ticket to

buy for a given transport operator in a given city;

• Discover the best price for a promotion ticket involving one or several operators given the foreseen intensity of usage;

• Find the easiest way to buy/pay for the chosen ticket both for occasional and season ticket holders;

• Plan a given multimodal trip;

In a word, takefrictionoutoftheticketacquisitionprocessforpublictransportationusers.

ZAST/TechnologybyNovabase11/22/17

7

BUS

Page 9: Manuel Garcia manuel.garcia@novabase.pt +351 965276180 · manuel.garcia@novabase.pt +351 965276180. The problem Customer view Select the appropriate ticket. Get in line to pay for

The problem Customer viewSelect the appropriate ticket. Get in line to pay for it. To gain access to the transport system is a painful part of the travel experience for public transport passengers.

Users find it difficult to:• Figure out what´s the appropriate ticket to

buy for a given transport operator in a given city;

• Discover the best price for a promotion ticket involving one or several operators given the foreseen intensity of usage;

• Find the easiest way to buy/pay for the chosen ticket both for occasional and season ticket holders;

• Plan a given multimodal trip;

In a word, takefrictionoutoftheticketacquisitionprocessforpublictransportationusers.

ZAST/TechnologybyNovabase11/22/17

8

LisbonCartoPark- €?TraintoLisbon(Center)- €?UndergroundtoAirport- €?

Plain

BrusselsTrainFromAirporttoBrussels(Center)- €?BusFromCentertoHotel- €?

Car,Train,Underground,Plain,Bus

Page 10: Manuel Garcia manuel.garcia@novabase.pt +351 965276180 · manuel.garcia@novabase.pt +351 965276180. The problem Customer view Select the appropriate ticket. Get in line to pay for

11/22/17

what customers want Wouldn’t it be better to simply…

• Grab your smartphone;

• Chose your transport

• Let it find the nearest station for you;

• Press check-in;

• Enter the bus/ subway/ train/ boat..

• Travel wherever you want;

• Leave the transport and press check-out;

• And let the system discover for you what´s the best price for that trip and pay for it!

ZAST/TechnologybyNovabase

9

SmartPayasyouGoEngine

Page 11: Manuel Garcia manuel.garcia@novabase.pt +351 965276180 · manuel.garcia@novabase.pt +351 965276180. The problem Customer view Select the appropriate ticket. Get in line to pay for

11/22/17

The solution A multisided platform for public transportation -A new way to travel without tickets

• A unique user experience. Across multipletransport operators;

• No cost for the passengers;

• SMART-PAY-AS-YOU-GO helps users toget best prices according to each operatorbusiness rules.

• An alternative sales channel aimed atreducing investment and operating costs, fortransport operators;

• Zast platform will not replace any existingticketing System; it will act as a new saleschannels for transport operators(multihoming), priced at a competitive value;

APlatformforpublictransportTraveling

Customers

PublicTransportOperators

10 Cloud based back-end; Access Control / Gate Interface supporting QR-Code and BLE/Beacons

ZAST/TechnologybyNovabase

TechnologybyNovabase

Page 12: Manuel Garcia manuel.garcia@novabase.pt +351 965276180 · manuel.garcia@novabase.pt +351 965276180. The problem Customer view Select the appropriate ticket. Get in line to pay for

TechnologyValidation Process

üCloudbasedback-end;

ü IOS,Androidfront-end(App);

üPoint-of-useidentification:

Closed Stations or when validation is needed There are aditional technologies available:

• QR-Code • Bluetooth Interface - Beacons (BLE), with

software and hardware provided by Zast, or only software to be integrated at gate controller

ZAST/TechnologybyNovabase

Always a solution

Universal usage

LocalConcentrator

BLE

Cloud

§ Configure§ Get Positioning

11

Plan, Travel, Pay, Enforcement, Feedback

And much more…11/22/17

Page 13: Manuel Garcia manuel.garcia@novabase.pt +351 965276180 · manuel.garcia@novabase.pt +351 965276180. The problem Customer view Select the appropriate ticket. Get in line to pay for

The problem Customer viewSelect the appropriate ticket. Get in line to pay for it. To gain access to the transport system is a painful part of the travel experience for public transport passengers.

Users find it difficult to:• Figure out what´s the appropriate ticket to

buy for a given transport operator in a given city;

• Discover the best price for a promotion ticket involving one or several operators given the foreseen intensity of usage;

• Find the easiest way to buy/pay for the chosen ticket both for occasional and season ticket holders;

• Plan a given multimodal trip;

In a word, takefrictionoutoftheticketacquisitionprocessforpublictransportationusers.

ZAST/TechnologybyNovabase11/22/17

LisbonCartoPark– ZAST(Testphase)TraintoLisbon(Center)– ZAST(Live)Lisbon– POCpanningphase

Plain

BrusselsTrainFromAirporttoBrussels(Center)- €?BusFromCentertoHotel- €?APlatformforpublictransportTraveling

Customers

PublicTransportOperators

Cloud based back-end; Access Control / Gate Interface supporting QR-Code and BLE/Beacons

TechnologybyNovabase

13

Page 14: Manuel Garcia manuel.garcia@novabase.pt +351 965276180 · manuel.garcia@novabase.pt +351 965276180. The problem Customer view Select the appropriate ticket. Get in line to pay for

From now on …

Don'tstayinlinetobuyaticket,touseapublictransport........

Just....

it

11/22/17 ZAST/TechnologybyNovabase

InnovationwritteninPortuguese