mantrac nigeria
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Corporate BrochureTRANSCRIPT
Mantrac is the sole dealer of Caterpillar products across the length and breadth of Africa reaching their audience through country specific branches such as Mantrac Nigeria. For sixty years the Nigerian hub has been involved in the vast majority of construction projects across the country and we spoke with Business Director James Agama regarding it.
BUILDING A NATION
WRITTEN BY JACK SLATER
Having just experienced a momentous 300% growth as a
company, Mantrac Nigeria has expanded themselves to
over ten separate branches around the country and due to
Nigeria’s growing needs for an infrastructure redevelopment they are
needed more than ever.
“We are experiencing a severe infrastructure deficit in our country
with regards to power and construction,” says James.
Infrastructure, such as road, rail, bridges and other utilities are
the base line foundation that a business needs to function smoothly
and grow. Poor infrastructure affects all elements of a business from
the ability to deliver products, to security, to even making employee
commutes to and from work harder and longer.
“The infrastructure can be very challenging,” James tell us, “It
pushes up operating costs and places limits on the resources that are
available.”
As the leading provider of the machinery best suited to solving
this crisis Mantrac Nigeria has placed itself as a resource in correcting
the infrastructure deficit in the country. He goes on to say that as
partners in developing the infrastructure of Nigeria that they are
always looking for new ways to improve the situation, “We are doing
everything we can to help the country,” he says, “Partnering with
major players in the most significant projects. Partnering is the only
way to improve things for our country.”
If anything Mantrac Nigeria has demonstrated that its commitment
to the developing and investing into Nigeria’s national infrastructure
is stalwart and focussed on the long term. Actions speak louder than
mere words and it is clear that they are in it for the long haul.
“We are the largest company in the field,” James relates, “We have
MANTRAC NIGERIA
Offering a variety of products and services, like the sales and rentals of Caterpillar products, the inherited maintenance of the machines and the servicing and onsite training to use the machinery, Mantrac Nigeria has dominated the construction and earth moving markets by being the best at customers service. Their presence has also additionally been proving crucial for the power generation needs of the country’s busy oil and gas sectors.
become the standard for quality in this country and it is important to
set an example.”
For the foreseeable future the company is looking ahead to
expands its coverage across the country, while maintaining the best
value for money from its brands and supported by the intimate and
engaging relationships they share with their customers.
The future is very exciting, and the company has been building an
increasingly significant presence in the power generation sector. Here,
James believes, is where the greatest potential for the future will be
found and the company’s consistent support of new infrastructure is
sure to pay off as the demand for more industrial equipment continues
to grow and draws in fresh business.
Behind being the sole provider of Caterpillar products to the
region and having some of the best customer service ratings in Africa,
are the employees and staff of Mantrac Nigeria. People management
is the company’s primary focus and without them they would not be
able to take advantage of their position or maintain it.
Without the experience of their staff, offering their exemplary
service they do or without the common focus of every member of
the team, they would not be able to maintain their current position.
Running down from the very peak of the Mantrac Empire the
importance of employee focusses
is felt throughout.
“We have a highly selective
recruitment process,” James
relates, “And we take full
advantage of Mantrac’s
comprehensive product training.”
Using a mix of direct
recruitment and agencies,
according to what position needs
to be filled, as well as their own
precise recruitment processes
Mantrac Nigeria looks both
nationally and internationally for
the best skills.
Also, in keeping with the
times, they are acquiring new
platforms to make it easier for
their staff and their customers
to interact, such as the newly
launched SalesForce CRM
system that has proven results
in making relationships stronger
and cementing the loyalty that
has become synonymous with
this company.
Leading its employee
strategy is a world class staff
development programme, “We
pride ourselves on providing
a training programme for a lot
of people. The Mantrac group
runs training across the many
different countries in which we
operate,” James was quoted, “Our
courses are tailored towards
improving the person as well as
what they bring to the business.
We also work hard to ensure that
we are offering the best in terms
of benefit and welfare packages,
so that after we’ve invested in
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MANTRAC NIGERIA
our staff they want to stay with the business.”
Along with this, Mantrac stacks a great deal of importance on
local knowledge, and James explains that as a global practice they
rely heavily on the strength of local knowledge and prefer to hire
staff that live or have lived in the country and understand the local
environment. There is after all no such thing as useless information
and with the Nigerian markets being in a constant state of flux and
competition always fighting to get a purchase in the country, this local
intelligence becomes ever more important.
With the competitive landscape changing over the years and with
new brands constantly appearing and vying for their space, James
is having to stay on his toes, “There are a lot of Chinese brands in
Nigeria now,” he explains, “To keep ourselves competitive we’ve taken
to looking at our processes, how we engage with customers and how
we can save the customer money.”
As far as strategies are concerned, looking at way to improve the
customer’s experience is always a good move, even in times of non-
crisis. It is in the way that this company keeps their edge sharp and
their approach keen that has made them the main player for the last
six decades.
“ Our courses are tailored towards improving the person as well as what they bring to the business. We also work hard to ensure that we are offering the best in terms of benefit and welfare packages.”
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MANTRAC NIGERIA
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