manning law multisite structure

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Manning Law Office About Services Resources Contact Student Loan CDM P.I. Bankruptcy Foreclosure BDM Student Loan CDM P.I. Bankruptcy Foreclosure BDM BusinessDebtReset.com BDM (Landing Page) ManningLoanLaw.com ManningLawOffice.com Phase 1 Thursday, October 3, 13

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Manning Law Multisite Structure

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Page 1: Manning Law Multisite Structure

Manning Law Office

About Services Resources Contact

Student Loan

CDM

P.I.

Bankruptcy

Foreclosure

BDM

Student Loan

CDM

P.I.

Bankruptcy

Foreclosure

BDMBusinessDebtReset.com BDM(Landing Page)

ManningLoanLaw.com

ManningLawOffice.com

Phase 1

Thursday, October 3, 13

Page 2: Manning Law Multisite Structure

Manning Law Office

About Services Resources Contact

Student Loan

CDM

P.I.

Bankruptcy

Foreclosure

BDM

Student Loan

CDM

P.I.

Bankruptcy

Foreclosure

BDM

ManningLawOffice.com

BDM

About Services Resources Contact

Restaurant

Construction

Franchise

Restaurant

Construction

Franchise

BusinessDebtReset.com

Phase 2

Thursday, October 3, 13

Page 3: Manning Law Multisite Structure

Example of Landing Page

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Page 4: Manning Law Multisite Structure

Duplicate content is bad for SEO

A workaround is to provide “snippets” of content on the main web site

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Page 5: Manning Law Multisite Structure

Example: www.BusinessDebtReset.com > www.ManningLawOffice.com/BDMThursday, October 3, 13

Page 6: Manning Law Multisite Structure

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Page 7: Manning Law Multisite Structure

Advantages & DisadvantagesPhase 1: Advantages

• All traffic & SEO benefits one site

• Requires less initial content

• Easier to manage

Phase 1: Disadvantages

• Can be less targeted

• Domain name less targeted

Phase 2: Advantages

• More targeted content

• More targeted domain name (PPC)

• Easier to navigate

Phase 2: Disadvantages

• More time-consuming to manage

• Split SEO/content benefits between sites

Thursday, October 3, 13

Page 8: Manning Law Multisite Structure

Other Considerations?

• Do certain businesses need to be completely seperate?

• Future?

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Thursday, October 3, 13