mangaroca(batida(de(côco!celebratinga relaunch! ·...
TRANSCRIPT
Press release
28/06/2017, 1 / 2
Mangaroca Batida de Côco celebrating a relaunch “The Kiss of the Coconut” – in a new look
Mangaroca Batida de Côco – the coconut liqueur made according to a seductively exotic, original Brazilian recipe – is truly a cult beverage. Recently acquired by Henkell & Co.-Gruppe, the liqueur is getting a striking new design that enhances its Brazilian flair to stimulate buying at the POS.
Mangaroca Batida de Côco updated: popular brand rejuvenated in a relaunch From July 2017, Mangaroca Batida de Côco will have a much more modern look affording a high level of product recognition. The central element of the update is a modern bottle design with a high, slim-waisted shape that facilitates handling. The redone glass bottle provides a haptic experience as well through embossing and sculpting. And the characteristic cockatoo is moving more into the centre of attention on a label of elegant simplicity in the well-known black-white-gold colour scheme. The reduced amount of print in the new label design increases clarity and readability, and the overall more stylish look will appeal to new, younger consumers as well as loyal Batida fans. Extensive activities surrounding the relaunch Enjoying high brand recognition in Germany at 80.7 percent1– thanks in part to the compelling slogan “The Kiss of the Coconut” – wide-ranging measures are being rolled out in support of the relaunch of Mangaroca Batida de Côco in its fresh new look. In addition to POS
materials and displays, a range of high-profile event marketing activities will be generating attention to the drink. At the same time, an attractively redesigned website will be providing a wealth of information and entertaining facts about the spirited, exotic coconut liqueur and its Brazilian origins, inviting consumers to rediscover Mangaroca Batida de Côco. Mangaroca Batida de Côco – “The Kiss of the Coconut” – will be available in stores in its new look from July 2017.
1 Source: independent market research institute, December 2016
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About Mangaroca Batida de Côco The energy and vitality of the Brazilian lifestyle is captured in the great-tasting thrill of Mangaroca Batida de Côco. This mild coconut milk liqueur is produced according to an original Brazilian recipe. The ingredients are carefully selected, and production and bottling take place in adherence with strict quality standards. Mangaroca Batida de Côco has long been a classic among liqueurs, enjoyed straight, on the rocks and as an exotic, refined cocktail. The highly versatile drink Mangaroca Batida de Côco delights with its signature “The Kiss of the Coconut” taste and 16 %-vol. alcohol.
For additional information visit www.batida.de
About Henkell & Co.-Gruppe Henkell & Co.-Gruppe is represented by its subsidiaries in 20 countries, exporting to more than 100 nations around the globe. The Group is the market leader for wine, sparkling wine, Prosecco or various categories of spirits in numerous countries. The building where Henkell was founded remains the headquarters of the Henkell & Co.-Gruppe, to which brands such as Henkell, Mionetto, Champagne Alfred Gratien, Törley Sekt and i heart WINES belong. Further information can be found at www.henkell-gruppe.com.
For the Henkell & Co. image video, visit www.youtube.com/watch?v=dTo25XUxDsc Press Contact:
Henkell & Co.-Gruppe Vanessa Keis Henkell & Co. Global Biebricher Allee 142 65187 Wiesbaden T. +49 (0)611 63231 E. vanessa.keis@henkell-global.com