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Source: http://einsteindiva.com/the-power-of-culture WAN-IFRA.org Digital and Offset Experience in Europe Manfred Werfel

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Page 1: Manfred Werfel Digital and Offset Experience in Europe · Source:  WAN-IFRA.org Digital and Offset Experience in Europe Manfred Werfel

Source: http://einsteindiva.com/the-power-of-culture WAN-IFRA.org

Digital and Offset Experience in Europe

Manfred Werfel

Page 2: Manfred Werfel Digital and Offset Experience in Europe · Source:  WAN-IFRA.org Digital and Offset Experience in Europe Manfred Werfel

© 2013 WAN-IFRA |

Agenda

1. Newspaper coldset offset, a success story

2. Hybrid printing opens new business opportunities

3. Boost of digital printing since Drupa 2012

4. The power of print

5. International Newspaper Color Quality Club

2

Page 3: Manfred Werfel Digital and Offset Experience in Europe · Source:  WAN-IFRA.org Digital and Offset Experience in Europe Manfred Werfel

© 2013 WAN-IFRA |

1. Newspaper Coldset Offset,

A Success Story

Mature technology

Highly automated production

Prepress, press, mailroom

3Source: Beil, Barenschee

Page 4: Manfred Werfel Digital and Offset Experience in Europe · Source:  WAN-IFRA.org Digital and Offset Experience in Europe Manfred Werfel

© 2013 WAN-IFRA |

Press Automation

The press operator will be a press run manager in future

Press control systems will be easier to operate

More information about production (MIS)

Closed-loop controls:

Register, color, web tension etc.

Automatic job changeover

4Source: www.staples.de

Page 5: Manfred Werfel Digital and Offset Experience in Europe · Source:  WAN-IFRA.org Digital and Offset Experience in Europe Manfred Werfel

© 2013 WAN-IFRA |

The Other Trend: Simpler, Less

Automated, Modular, Upgradable

Examples are

Commander CL (KBA)

Colorman e-Line (Manroland Web Systems)

Magnum HPS (Goss)

Covers market request for less expensive presses

and shorter depreciation time

5

Page 6: Manfred Werfel Digital and Offset Experience in Europe · Source:  WAN-IFRA.org Digital and Offset Experience in Europe Manfred Werfel

© 2013 WAN-IFRA |

Quality Improvements

Saturation, Color Quality Club results

Source: http://www.themana.gr/

Maximum 1996 2010 Improvement Average

Cyan 46.5 58.9 26%

Magenta 57.0 71.1 25% +26%

Yellow 68.5 87.5 28%

Minimum 1996 2010 Improvement Average

Cyan 22.0 24.4 11%

Magenta 31.5 38.4 22% +13%

Yellow 36.9 39.3 7%

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Page 7: Manfred Werfel Digital and Offset Experience in Europe · Source:  WAN-IFRA.org Digital and Offset Experience in Europe Manfred Werfel

© 2013 WAN-IFRA |

Newspaper Printing Standard

ISO 12647-3

Last revision was in 2005

Now under revision by ISO TC 130

Together with other norms of series 12647

Status “Final Draft International Standard”

Editor: WAN-IFRA

Release expected for end this year

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Page 8: Manfred Werfel Digital and Offset Experience in Europe · Source:  WAN-IFRA.org Digital and Offset Experience in Europe Manfred Werfel

© 2013 WAN-IFRA |

What Is New In ISO 12647-3?Only Digital Prepress Workflow

Data delivery based on PDF/X formats

RGB is permitted if a CMYK output profile is embedded

“Preflight” data check recommended

8

Page 9: Manfred Werfel Digital and Offset Experience in Europe · Source:  WAN-IFRA.org Digital and Offset Experience in Europe Manfred Werfel

© 2013 WAN-IFRA |

What Is New In ISO 12647-3?Screen Ruling And CTP Resolution

Screen ruling bandwidth from

40 to 54 Lines/cm

(before: 40 L/cm only)

Resolution of CTP recorder shall be

at least 500 Lines/cm

(before: 500 L/cm only)

Dot gain and colour targets have

to be met, independent of screen ruling and resolution

9

Page 10: Manfred Werfel Digital and Offset Experience in Europe · Source:  WAN-IFRA.org Digital and Offset Experience in Europe Manfred Werfel

© 2013 WAN-IFRA |

What Is New In ISO 12647-3?Reduced Total Ink Coverage (TIC)

Before the maximum TIC (or UCR) was 260%

Now the maximum TIC is 240%

Recommended: 220%

The amount of black shall be

at least 90% (before: 85%)

10

Page 11: Manfred Werfel Digital and Offset Experience in Europe · Source:  WAN-IFRA.org Digital and Offset Experience in Europe Manfred Werfel

© 2013 WAN-IFRA |

New In ISO 12647-3Gray Balance Specification

Formular for gray axis calculation,

in relation to the paper white and the

maximum black (CMY)

Grey balance values specified:

Light, Medium, Shadow Gray

11

Page 12: Manfred Werfel Digital and Offset Experience in Europe · Source:  WAN-IFRA.org Digital and Offset Experience in Europe Manfred Werfel

© 2013 WAN-IFRA |

What Is New In ISO 12647-3?Inclusion Of Flexo Newspaper Printing

Thanks to the initiative of the Italian delegation

Screen ruling is different for flexo: 36–48 cm–1

12

Page 13: Manfred Werfel Digital and Offset Experience in Europe · Source:  WAN-IFRA.org Digital and Offset Experience in Europe Manfred Werfel

© 2013 WAN-IFRA |

What Is New In ISO 12647-3?Colour Targets, Dot Gain

Magenta slightly adjusted

Secondary colours normative

Print control element

(e.g. colour strip) recommended

Midtone spread includes all

process colours (CMYK)

Print conditions for improved newsprint

(thanks to the Italian delegation)

13

Page 14: Manfred Werfel Digital and Offset Experience in Europe · Source:  WAN-IFRA.org Digital and Offset Experience in Europe Manfred Werfel

© 2013 WAN-IFRA |

2. Hybrid Printing Opens New

Business Opportunities

Axel Springer: 33 Kodak Prosper S30 inkjet units

13 print plants all over Germany

14Source: Thomas Drensek, Axel Springer Printing Plant Ahrensburg, WAN-IFRA Italia, Turin 19 + 20 June 2012

Page 15: Manfred Werfel Digital and Offset Experience in Europe · Source:  WAN-IFRA.org Digital and Offset Experience in Europe Manfred Werfel

© 2013 WAN-IFRA |

Lottery Number On Front Page

15Source: Thomas Drensek, Axel Springer Printing Plant Ahrensburg, WAN-IFRA Italia, Turin 19 + 20 June 2012

K1: 721 722 723 724 725 726 727 728 729 730 731 732

K2: 781 782 783 784 785 786 787 788 789 790 791 792

721 722 723 724 725 7 781 782 783 784 86 78

Mailroom or in-press solution (inkjet)

Page 16: Manfred Werfel Digital and Offset Experience in Europe · Source:  WAN-IFRA.org Digital and Offset Experience in Europe Manfred Werfel

© 2013 WAN-IFRA |

Personalised Game Cards

16Source: Thomas Drensek, Axel Springer Printing Plant Ahrensburg, WAN-IFRA Italia, Turin 19 + 20 June 2012

Inkjet imprinting, monochrome

6015494163

297 424 428 528 775 789

187 195 216 269 324 370 406 496 545 828 894 950

239 277 282 388 451 476 521 531 583 664 717 768 839 853 874 899 935 974

422 635 649

Page 17: Manfred Werfel Digital and Offset Experience in Europe · Source:  WAN-IFRA.org Digital and Offset Experience in Europe Manfred Werfel

© 2013 WAN-IFRA |

Individualised Newspaper

17Source: Thomas Drensek, Axel Springer Printing Plant Ahrensburg, WAN-IFRA Italia, Turin 19 + 20 June 2012

Inkjet imprinting at full press speed

A420962

Page 18: Manfred Werfel Digital and Offset Experience in Europe · Source:  WAN-IFRA.org Digital and Offset Experience in Europe Manfred Werfel

© 2013 WAN-IFRA |

The Individualised Mass Media

Lotteries and games

Targeted advertising

Individualised ads

Variable bar codes, QR codes, URLs or graphics

News updates without press stops

Linking print and mobile content?

18

Page 19: Manfred Werfel Digital and Offset Experience in Europe · Source:  WAN-IFRA.org Digital and Offset Experience in Europe Manfred Werfel

© 2013 WAN-IFRA |

Digital Imprinting

For Customised Advertising

19

Page 20: Manfred Werfel Digital and Offset Experience in Europe · Source:  WAN-IFRA.org Digital and Offset Experience in Europe Manfred Werfel

© 2013 WAN-IFRA |

3. Boost of digital printing since

Drupa 2012

Strengths of digital printing

Personalisation

Flexibility

Fast change over

No start-up waste

Low labour costs

20

Page 21: Manfred Werfel Digital and Offset Experience in Europe · Source:  WAN-IFRA.org Digital and Offset Experience in Europe Manfred Werfel

© 2013 WAN-IFRA |

HP Inkjet Presses

21Source: HP website

Page 22: Manfred Werfel Digital and Offset Experience in Europe · Source:  WAN-IFRA.org Digital and Offset Experience in Europe Manfred Werfel

© 2013 WAN-IFRA |

Jet Press 720 From Fujifilm

22Source: Fujifilm website

Page 23: Manfred Werfel Digital and Offset Experience in Europe · Source:  WAN-IFRA.org Digital and Offset Experience in Europe Manfred Werfel

© 2013 WAN-IFRA |

Kodak “Stream” Technology(here: Prosper 5000XL)

23Source: Kodak website

Page 24: Manfred Werfel Digital and Offset Experience in Europe · Source:  WAN-IFRA.org Digital and Offset Experience in Europe Manfred Werfel

© 2013 WAN-IFRA |

Océ Co-operates With Manroland

Web Systems

24Source: Océ website

Page 25: Manfred Werfel Digital and Offset Experience in Europe · Source:  WAN-IFRA.org Digital and Offset Experience in Europe Manfred Werfel

© 2013 WAN-IFRA |

Inkjet KBA RotaJET 76

25Source: KBA, www.kba.com

Page 26: Manfred Werfel Digital and Offset Experience in Europe · Source:  WAN-IFRA.org Digital and Offset Experience in Europe Manfred Werfel

© 2013 WAN-IFRA |

TKS Jet Leader 1500

26Source: TKS website

Page 27: Manfred Werfel Digital and Offset Experience in Europe · Source:  WAN-IFRA.org Digital and Offset Experience in Europe Manfred Werfel

Big Data technology can create new business

opportunities

Digital printing can be a tool

Challenges include capture, curation, storage, search,

sharing, transfer, analysis, and visualisation

© 2013 WAN-IFRA | 27

Future Perspectives

Page 28: Manfred Werfel Digital and Offset Experience in Europe · Source:  WAN-IFRA.org Digital and Offset Experience in Europe Manfred Werfel

© 2013 WAN-IFRA |

4. The Power Of Print

Printed functionality adds value

28Source: http://www.youtube.com/watch?v=Yi-b8g2ShKg, Nivea Advertising, 18.6.2013

Page 29: Manfred Werfel Digital and Offset Experience in Europe · Source:  WAN-IFRA.org Digital and Offset Experience in Europe Manfred Werfel

© 2013 WAN-IFRA |

The Power Of Newspapers

29Source: http://www.newspaperswork.be/nl/bizarre-voorbijgangers-overtuigen-adverteerders

Page 30: Manfred Werfel Digital and Offset Experience in Europe · Source:  WAN-IFRA.org Digital and Offset Experience in Europe Manfred Werfel

© 2013 WAN-IFRA |

5. International Newspaper

Color Quality Club

2014: Twenty years Color Quality Club

1994 ☞ 2012 ☟

30

Page 31: Manfred Werfel Digital and Offset Experience in Europe · Source:  WAN-IFRA.org Digital and Offset Experience in Europe Manfred Werfel

© 2013 WAN-IFRA |

5. International Newspaper

Color Quality Club

2014: Twenty years Color Quality Club

1994 ☞ 2012 ☟

31

MW 08.05.2013

International Newspaper Color Quality Club 2014–2016

www.colorqualityclub.org

Interested?Do you want to know more about the Inter-national Newspaper Color Quality Club? Are you interested in seminars on quality print production? Do you require information about WAN-IFRA’s certification program for standardised printing? Please fill in this small form and fax it to +49 6151 733-800

Name

Company

Country

E-Mail

Phone

Area of interest

You may also contact the project manager of the Color Quality Club for more information: Beatrix Beckmann, WAN-IFRA,Washingtonplatz 1, Darmstadt, Germany

E-Mail [email protected] +49 6151 733-764

Register now!You can register one ore more of your news-paper titles for the competition for member-ship in the International Newspaper Color Quality Club 2014–2016 easily. Simply scan the below printed »Quick Response Code« with your smartphone. This will bring you directly to the registration site. Complete the electronic form on your mobile device and you are done!

Alternatively you can also register on the web site: www.colorqualityclub.org

Dieser QR Code führt direkt zur Online-Registrierung auf der Color Quality Club Web Site:

Page 32: Manfred Werfel Digital and Offset Experience in Europe · Source:  WAN-IFRA.org Digital and Offset Experience in Europe Manfred Werfel

© 2013 WAN-IFRA |

Color Quality Club 2012 –

Open For All Newspapers

Different categories

1. Coldset

2. Heatset on newsprint

3. Heatset on SC/LWC

4. Extraordinary conditions

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Page 33: Manfred Werfel Digital and Offset Experience in Europe · Source:  WAN-IFRA.org Digital and Offset Experience in Europe Manfred Werfel

© 2013 WAN-IFRA |

Category 1Coldset

ISO 12647-3

33

Page 34: Manfred Werfel Digital and Offset Experience in Europe · Source:  WAN-IFRA.org Digital and Offset Experience in Europe Manfred Werfel

© 2013 WAN-IFRA |

Category 2Semi-commercial

Heatset

On Newsprint

34

Page 35: Manfred Werfel Digital and Offset Experience in Europe · Source:  WAN-IFRA.org Digital and Offset Experience in Europe Manfred Werfel

© 2013 WAN-IFRA |

Category 3Semi-commercial

Heatset

On SC/LWC Paper

35

Page 36: Manfred Werfel Digital and Offset Experience in Europe · Source:  WAN-IFRA.org Digital and Offset Experience in Europe Manfred Werfel

© 2013 WAN-IFRA |

Color Quality Club Open For

Extraordinary Print Conditions

36

Example: tinted paper

Set your standard

Follow your standard

Even if your conditions

are extraordinary

Prove your standard

operating procedures

Page 37: Manfred Werfel Digital and Offset Experience in Europe · Source:  WAN-IFRA.org Digital and Offset Experience in Europe Manfred Werfel

© 2013 WAN-IFRA |

Number Of Participants Over Time

37

61

71

157

187

156

175

181

198

162

192

1994

1996

1998

2000

2002

2004

2006

2008

2010

2012

Page 38: Manfred Werfel Digital and Offset Experience in Europe · Source:  WAN-IFRA.org Digital and Offset Experience in Europe Manfred Werfel

© 2013 WAN-IFRA |

Timetable Color Quality Club

2014–2016

2013 June Registration open

2013 Oct 15 Deadline for early bird applicants

2013 Dec 31 Registration closes

2014 Jan–Mar Monthly test runs, intermediate reports

June 2014 Final report, press release

Oct 2014 Brochure with all new Club Members

Oct 2014 Awards Dinner, World Publishing Expo

38

Page 39: Manfred Werfel Digital and Offset Experience in Europe · Source:  WAN-IFRA.org Digital and Offset Experience in Europe Manfred Werfel

© 2013 WAN-IFRA | 39

www.colorqualityclub.org

Benchmark Your Newspaper

Color Quality!

Register now

International Newspaper Color Quality Club 2014–2016

Dieser QR Code führt direkt zur Online-Registrierung auf der Color Quality Club Web Site:

Page 40: Manfred Werfel Digital and Offset Experience in Europe · Source:  WAN-IFRA.org Digital and Offset Experience in Europe Manfred Werfel

© 2013 WAN-IFRA | 40

www.colorqualityclub.org

Benchmark Your Newspaper

Color Quality!

Register now

International Newspaper Color Quality Club 2014–2016

Dieser QR Code führt direkt zur Online-Registrierung auf der Color Quality Club Web Site:

with your smartphone

Page 41: Manfred Werfel Digital and Offset Experience in Europe · Source:  WAN-IFRA.org Digital and Offset Experience in Europe Manfred Werfel

© 2013 WAN-IFRA |

Special Conference Offer

WAN-IFRA Italia 2013

Register before end of July 2013

Use promotion code “Bergamo2014”

Receive 20% discount on all registered

newspaper titles

41

www.colorqualityclub.org

Benchmark Your Newspaper

Color Quality!

Register now

International Newspaper Color Quality Club 2014–2016

Dieser QR Code führt direkt zur Online-Registrierung auf der Color Quality Club Web Site:

Page 42: Manfred Werfel Digital and Offset Experience in Europe · Source:  WAN-IFRA.org Digital and Offset Experience in Europe Manfred Werfel

Source: http://einsteindiva.com/the-power-of-culture WAN-IFRA.org

Manfred WerfelDeputy CEOExecutive Director Competence Centre Newspaper Production

[email protected]