Managing in a Hybrid EnvironmentHosts

Scot Gardner, Vice President, Global Service Provider Sales, EMEA & Russia

Aarti Gurnani, Lead Consultant, Global Service Provider, Cisco Consulting Services

© 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 22

Guest Speakers

• Andrew BussConsulting Manager

IDC Europe – DC Infrastructure and Client Devices

• Max FeneckDirector – Global Strategic Alliances

Sungard Availability Services

3© 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

Where would you rate your organisation on its transformation journey?

4© 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

How do you see your role evolving in the near term?Broker of IT Services or Chief Digital Officer?

Or both?

5© 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

How much visibility do you have today today:

Over your corporate data? Over apps in use by your business?Of your users and their usage patterns?

6© 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

What do you need from your IT Service Providers and Technology Vendors to support & accelerate your journey to Hybrid IT?

Coping with disruption in the digital economy

IT’s changing role in the era of the 3rd Platform

Andrew BussConsulting Manager, IDC Europe – DC Infrastructure and Client Devices

abuss@idc.com

Cisco CIO Summit – Hamburg – 4th March 2015

9

20%

40%

40%

42%

33%

25%

© IDC Visit us at IDC.com and follow us on Twitter: @IDC 10

2012

Business Influence in IT Purchasing

2016

IT

Line of Business -

Influence

Line of Business

– Direct Control

© IDC Visit us at IDC.com and follow us on Twitter: @IDC

Top-Line CIO Priorities"Our strategy going forward is simple. First, end-to-end process simplification. Second, reinvest the savings into growth."

(UK-based financial services group)

"Our IS organisation has to do three things: innovate, accelerate and simplify."

(Global pharmaceutical company)

"The key words are: simplification, acceleration, innovation and information security." (Global automotive related manufacturer)

Source: 2013 Enterprise CIO Survey

11

Bu s i n e s s I n n o v a t i o nE f fe c t iv e p a r tn e r s h i p b e t w e e n bu s i n e s sa n d I T a r ou n d 3 r d P l a t f o r mi m p l e m e n t a t i o n s a l l o w s o r g a n iz a t i o nt o ou t p a c e c o m p e t i t o r s t h r ou g h t h eu s e o f 3 r d P l a t f o r m2 n d P l a t f o r m I TU n c o o r d i n a t e d e f f o r t s b e t w e e nbu s i n e s s a n d I T a r o u n d 3 r d P l a t f o r mi m p l e m e n t a t i o n s ; l i m i t e d p r o g r e s st o w a r d 3 r d P l a t f o r m a d o p t i o nC o r e I TN o e f f o r t b e t w e e n b u s i n e s s a n d I T t oc o o r d i n a t e o r i n c o r p o r a t e 3 r d P l a t f o r mt e c h n o l o g y

3 r d P l a t f o r m I TC o o r d i n a t e d e f f o r t s b e t w e e n bu s i n e s sa n d I T a r o u n d 3 r d P l a t f o r mi m p l e m e n t a t i on a l l o w o r g a n iz a t i on t ok e e p p a c e w i t h p e e r s i n 3 r d P l a t f o r ma d o p t i o n

Bu s i n e s s T r a n s f o r m a t i o nH i g h l y o r c h e s t r a t e d i n t e r a c t i o nb e t w e e n bu s i n e s s a n d I T a r ou n d 3 r dP l a t f o r m i m p l e m e n t a t i o n s, e n a b l i n g aw o r l d- c l a s s o r g a n iz a t i on w i t h l a s t i n gc o m p e t i t i v e a d v a n t a g e d r iv e n b y 3 r dP l a t f o r m t r a n s f o r m a t i o n a n d a no r g a n iz a t i o n t h a t h a s e m b r a c e d i t.2 n d P l a t f o r m I TU n c o o r d i n a t e d e f f o r t s b e t w e e nbu s i n e s s a n d I T a r o u n d 3 r d P l a t f o r mi m p l e m e n t a t i o n s ; l i m i t e d p r o g r e s st o w a r d 3 r d P l a t f o r m a d o p t i o n

Bu s i n e s s I n n o v a t i o nE f fe c t iv e p a r tn e r s h i p b e t w e e n bu s i n e s sa n d I T a r ou n d 3 r d P l a t f o r mi m p l e m e n t a t i o n s a l l o w s o r g a n iz a t i o nt o ou t p a c e c o m p e t i t o r s t h r ou g h t h eu s e o f 3 r d P l a t f o r m

Source: IDC, Enterprise IT Transformation Maturity Model, 2014

C o r e I TN o e f f o r t b e t w e e n b u s i n e s s a n d I T t oc o o r d i n a t e o r i n c o r p o r a t e 3 r d P l a t f o r mt e c h n o l o g y

3 r d P l a t f o r m I TC o o r d i n a t e d e f f o r t s b e t w e e n bu s i n e s sa n d I T a r o u n d 3 r d P l a t f o r mi m p l e m e n t a t i on a l l o w o r g a n iz a t i on t ok e e p p a c e w i t h p e e r s i n 3 r d P l a t f o r ma d o p t i o n

Bu s i n e s s T r a n s f o r m a t i o nH i g h l y o r c h e s t r a t e d i n t e r a c t i o nb e t w e e n bu s i n e s s a n d I T a r ou n d 3 r dP l a t f o r m i m p l e m e n t a t i o n s, e n a b l i n g aw o r l d- c l a s s o r g a n iz a t i on w i t h l a s t i n gc o m p e t i t i v e a d v a n t a g e d r iv e n b y 3 r dP l a t f o r m t r a n s f o r m a t i o n a n d a no r g a n iz a t i o n t h a t h a s e m b r a c e d i t.

© IDC Visit us at IDC.com and follow us on Twitter: @IDC 12

Bu s i n e s s I n n o v a t i o nE f fe c t iv e p a r tn e r s h i p b e t w e e n bu s i n e s sa n d I T a r ou n d 3 r d P l a t f o r mi m p l e m e n t a t i o n s a l l o w s o r g a n iz a t i o nt o ou t p a c e c o m p e t i t o r s t h r ou g h t h eu s e o f 3 r d P l a t f o r m2 n d P l a t f o r m I TU n c o o r d i n a t e d e f f o r t s b e t w e e nbu s i n e s s a n d I T a r o u n d 3 r d P l a t f o r mi m p l e m e n t a t i o n s ; l i m i t e d p r o g r e s st o w a r d 3 r d P l a t f o r m a d o p t i o nC o r e I TN o e f f o r t b e t w e e n b u s i n e s s a n d I T t oc o o r d i n a t e o r i n c o r p o r a t e 3 r d P l a t f o r mt e c h n o l o g y

3 r d P l a t f o r m I TC o o r d i n a t e d e f f o r t s b e t w e e n bu s i n e s sa n d I T a r o u n d 3 r d P l a t f o r mi m p l e m e n t a t i on a l l o w o r g a n iz a t i on t ok e e p p a c e w i t h p e e r s i n 3 r d P l a t f o r ma d o p t i o n

Bu s i n e s s T r a n s f o r m a t i o nH i g h l y o r c h e s t r a t e d i n t e r a c t i o nb e t w e e n bu s i n e s s a n d I T a r ou n d 3 r dP l a t f o r m i m p l e m e n t a t i o n s, e n a b l i n g aw o r l d- c l a s s o r g a n iz a t i on w i t h l a s t i n gc o m p e t i t i v e a d v a n t a g e d r iv e n b y 3 r dP l a t f o r m t r a n s f o r m a t i o n a n d a no r g a n iz a t i o n t h a t h a s e m b r a c e d i t.

2nd PlatformIT

Source: IDC's Enterprise IT Transformation Maturity Model Benchmark Study, May 2014. n=243

© IDC Visit us at IDC.com and follow us on Twitter: @IDC 13

Bu s i n e s s I n n o v a t i o nE f fe c t iv e p a r tn e r s h i p b e t w e e n bu s i n e s sa n d I T a r ou n d 3 r d P l a t f o r mi m p l e m e n t a t i o n s a l l o w s o r g a n iz a t i o nt o ou t p a c e c o m p e t i t o r s t h r ou g h t h eu s e o f 3 r d P l a t f o r m2 n d P l a t f o r m I TU n c o o r d i n a t e d e f f o r t s b e t w e e nbu s i n e s s a n d I T a r o u n d 3 r d P l a t f o r mi m p l e m e n t a t i o n s ; l i m i t e d p r o g r e s st o w a r d 3 r d P l a t f o r m a d o p t i o nC o r e I TN o e f f o r t b e t w e e n b u s i n e s s a n d I T t oc o o r d i n a t e o r i n c o r p o r a t e 3 r d P l a t f o r mt e c h n o l o g y

3 r d P l a t f o r m I TC o o r d i n a t e d e f f o r t s b e t w e e n bu s i n e s sa n d I T a r o u n d 3 r d P l a t f o r mi m p l e m e n t a t i on a l l o w o r g a n iz a t i on t ok e e p p a c e w i t h p e e r s i n 3 r d P l a t f o r ma d o p t i o n

Bu s i n e s s T r a n s f o r m a t i o nH i g h l y o r c h e s t r a t e d i n t e r a c t i o nb e t w e e n bu s i n e s s a n d I T a r ou n d 3 r dP l a t f o r m i m p l e m e n t a t i o n s, e n a b l i n g aw o r l d- c l a s s o r g a n iz a t i on w i t h l a s t i n gc o m p e t i t i v e a d v a n t a g e d r iv e n b y 3 r dP l a t f o r m t r a n s f o r m a t i o n a n d a no r g a n iz a t i o n t h a t h a s e m b r a c e d i t.

2nd PlatformIT

3rd PlatformIT

Source: IDC's Enterprise IT Transformation Maturity Model Benchmark Study, May 2014. n=243

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Bu s i n e s s I n n o v a t i o nE f fe c t iv e p a r tn e r s h i p b e t w e e n bu s i n e s sa n d I T a r ou n d 3 r d P l a t f o r mi m p l e m e n t a t i o n s a l l o w s o r g a n iz a t i o nt o ou t p a c e c o m p e t i t o r s t h r ou g h t h eu s e o f 3 r d P l a t f o r m2 n d P l a t f o r m I TU n c o o r d i n a t e d e f f o r t s b e t w e e nbu s i n e s s a n d I T a r o u n d 3 r d P l a t f o r mi m p l e m e n t a t i o n s ; l i m i t e d p r o g r e s st o w a r d 3 r d P l a t f o r m a d o p t i o nC o r e I TN o e f f o r t b e t w e e n b u s i n e s s a n d I T t oc o o r d i n a t e o r i n c o r p o r a t e 3 r d P l a t f o r mt e c h n o l o g y

3 r d P l a t f o r m I TC o o r d i n a t e d e f f o r t s b e t w e e n bu s i n e s sa n d I T a r o u n d 3 r d P l a t f o r mi m p l e m e n t a t i on a l l o w o r g a n iz a t i on t ok e e p p a c e w i t h p e e r s i n 3 r d P l a t f o r ma d o p t i o n

Bu s i n e s s T r a n s f o r m a t i o nH i g h l y o r c h e s t r a t e d i n t e r a c t i o nb e t w e e n bu s i n e s s a n d I T a r ou n d 3 r dP l a t f o r m i m p l e m e n t a t i o n s, e n a b l i n g aw o r l d- c l a s s o r g a n iz a t i on w i t h l a s t i n gc o m p e t i t i v e a d v a n t a g e d r iv e n b y 3 r dP l a t f o r m t r a n s f o r m a t i o n a n d a no r g a n iz a t i o n t h a t h a s e m b r a c e d i t.

n d r d2nd PlatformIT

3rd PlatformIT

Source: IDC's Enterprise IT Transformation Maturity Model Benchmark Study, May 2014. n=243

© IDC Visit us at IDC.com and follow us on Twitter: @IDC 15

© IDC Visit us at IDC.com and follow us on Twitter: @IDC 16

Millions of Users

Thousands of Apps

Hundreds of Millions of Users

Tens of Thousandsof Apps

Billionsof Users

Millionsof Apps

Trillionsof “Things”

Business Objective:

Better customer insights to

create new products and

services

17

Cloud

Social

Business

Big Data/

Analytics

Mobility

Business Objective:

Greater Collaboration and

Better Customer Engagement

Business Objective:

Workforce productivity and

better customer engagement

Business Objective:

An optimized infrastructure

that supports greater flexibility

and collaboration across a

global operation

What Cloud?

18

0.00

5.00

10.00

15.00

20.00

25.00

30.00

2012 2013 2014 2015 2016 2017 2018

IaaS Storage

IaaS Servers

PaaS

SaaS Infrastructure Applications

SaaS LoB Applications

© IDC Visit us at IDC.com and follow us on Twitter: @IDC

New Priorities in a Fast Shifting World

20

2010 2015

3x

2010 2015

6x

2010 2015

2x

2010 2015

2x

MORE

DEVICES

MORE

DATA

MORE

APPLICATIONS

MORE

USERS

CloudMobility

Big Data/

AnalyticsSocial

Business

21

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2nd platform

3rd platform

Public

Private

Hybrid

Pure-play

Apps

IT services

Network

Social

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Telcos

xSPs

Cloud Providers

Tech vendors

Enterprise

Mid-market

SMB

© IDC Visit us at IDC.com and follow us on Twitter: @IDC 24

Telcos

xSPs

Cloud Providers

Tech vendors

Enterprise

Mid-market

SMB

© IDC Visit us at IDC.com and follow us on Twitter: @IDC 25

Telcos

xSPs

Cloud Providers

Tech vendors

Enterprise

Mid-market

SMB

Managing in a Hybrid Environment

Scot Gardner, Global Service Provider Sales, Cisco

Aarti Gurnani, Cisco Consulting Services

Andy Buss, IDC Europe

Max Feneck, Sungard Availability Systems