6th CSR ONLINE AWARDS

DIGITAL DISRUPTION

AND THE FUTURE OF CSR #CSRawards

Milan, 27-28 May 2014

Pierre-Yves Sanchis

@pysanchis

Director, Comeen

Workshop:

MANAGING YOUR SOCIAL PRESENCE -

Enriching e-reputation through CSR

Enriching e-reputation

through CSR #CSRAwards - 28/05/14 2

4

Consumers talk CSR without noticing

Crédits : comeen.com

Quality

And

Performance

HR/

Social

Client’s

respect

Tracability

Made in France

Corporate

Executives salaries

Taxes

Salary gaps

Public Awareness

Fair prices

Information

Safety problems

Work happiness

Environm

ent

Externality

reduction Purchasing

CSR Robustness

#CSRAwards - 28/05/14 5

@pysanchis

#CSRAwards

Feb 7 2013

2,7 million followers

#CSRAwards - 28/05/14 6

@pysanchis

#CSRAwards

Findus, Picard and Comigel in more than 100 000

tweets in less than 24 hours

#CSRAwards - 28/05/14 7

@pysanchis

#CSRAwards

#CSRAwards - 28/05/14 8

@pysanchis

#CSRAwards

#CSRAwards - 28/05/14 9

@pysanchis

#CSRAwards

D+17

#CSRAwards - 28/05/14 10

@pysanchis

#CSRAwards

3 months later

-30% in sales for prepared

meals (april 2013)

Source : http://www.lefigaro.fr/societes/2013/05/14/20005-20130514ARTFIG00587-findus-tourne-la-page-du-horsegate.php

#CSRAwards - 28/05/14 11

@pysanchis

#CSRAwards

BRANDS = MEDIA

#CSRAwards - 28/05/14 12

@pysanchis

#CSRAwards

25 stores in France 63 stores in France

7M Facebook fans 1M Facebook fans

53% of web share of voice

47% of web share of voice

#CSRAwards - 28/05/14 13

1 ANALYZE YOUR

ONLINE

STAKEHOLDERS

@pysanchis

#CSRAwards

#CSRAwards - 28/05/14 14

#CSRAwards - 28/05/14 15

2

DEFINE YOUR KPI

@pysanchis

#CSRAwards

#CSRAwards - 28/05/14 16

Engagement févr-14 mars-14 avr-14

Ref April School

Engagement

Rate

Engagement

Rate

Engagement

Rate

10 1 ISC Paris 3,61% 2,43% 8,00%

5 2 Sup de Co Montpellier 0,35% 5,38% 6,15%

24 3 INSEEC 3,65% 0,27% 5,20%

1 4 ESC Troyes 2,04% 12,09% 4,58%

4 5 EM Normandie 1,28% 5,69% 4,50%

8 6 TBS (Toulouse) 0,76% 3,45% 3,87%

17 7 ESSEC 1,16% 1,45% 3,45%

7 8 Neoma 11,67% 3,68% 3,04%

11 9 EM Strasbourg 2,00% 2,08% 2,89%

13 10 Audencia Nantes 2,81% 1,91% 2,51%

6 11 EDHEC 1,71% 4,18% 2,40%

23 12 Kedge 13,64% 0,83% 2,04%

2 13 Sup de Co La Rochelle 0,54% 8,69% 1,99%

19 14 ICN (Nancy) 1,25% 1,28% 1,93%

14 15 ESC Rennes 1,25% 1,91% 1,60%

3 16 Groupe ESC Pau 2,00% 6,72% 1,55%

9 17 Groupe ESC Dijon 0,49% 2,45% 1,50%

18 18 HEC 1,18% 1,36% 1,50%

21 19 Grenoble EM 1,08% 1,06% 1,14%

22 20 ISG (Paris) 1,88% 0,92% 1,03%

15 21 France BS 0,13% 1,62% 0,98%

@pysanchis

#CSRAwards

#CSRAwards - 28/05/14 17

3

PERSONNIFY YOUR

COMMUNICATIONS

@pysanchis

#CSRAwards

#CSRAwards - 28/05/14 18

@pysanchis

#CSRAwards

#CSRAwards - 28/05/14 19

4

BE AN EXPERT

@pysanchis

#CSRAwards

#CSRAwards - 28/05/14 20

@pysanchis

#CSRAwards

#CSRAwards - 28/05/14 21

5

ENGAGE

@pysanchis

#CSRAwards

#CSRAwards - 28/05/14 22

@pysanchis

#CSRAwards

#CSRAwards - 28/05/14 23

6

BE SEXY, FORGET THE S WORD

@pysanchis

#CSRAwards

#CSRAwards - 28/05/14 24

@pysanchis

#CSRAwards

#CSRAwards - 28/05/14 25

@pysanchis

#CSRAwards - 28/05/14 26

7 START SMALL

AND LEARN

@pysanchis

#CSRAwards

#CSRAwards - 28/05/14 27

@pysanchis

#CSRAwards - 28/05/14 28

@pysanchis

#CSRAwards

#CSRAwards - 28/05/14 29

@pysanchis

#CSRAwards

#CSRAwards - 28/05/14 30

@pysanchis

#CSRAwards - 28/05/14 31

8

INTEGRATE

@pysanchis

#CSRAwards

#CSRAwards - 28/05/14 32

@pysanchis

#CSRAwards

#CSRAwards - 28/05/14 33

@pysanchis

#CSRAwards - 28/05/14 34

9

MONITOR AND

FOCUS ON YOUR

COMMUNITY

@pysanchis

#CSRAwards

#CSRAwards - 28/05/14 35

@pysanchis

#CSRAwards

#CSRAwards - 28/05/14 36

@pysanchis

#CSRAwards

#CSRAwards - 28/05/14 37

10 BE REACTIVE

&

TRANSPARENT

@pysanchis

#CSRAwards

#CSRAwards - 28/05/14 38

@pysanchis

#CSRAwards

#CSRAwards - 28/05/14 39

@pysanchis

#CSRAwards

#CSRAwards - 28/05/14 40

Thank you ;)

Pierre-Yves Sanchis

pysanchis@comeen.com

comeen.com

@pysanchis

Media: e-RSE.net

Twitter : @erse_net

6th CSR ONLINE AWARDS

DIGITAL DISRUPTION

AND THE FUTURE OF CSR #CSRawards

Milan, 27-28 May 2014