managing your online reputation
DESCRIPTION
Reputation Management and the Streisand EffectTRANSCRIPT
Kevin Maxwell
Technology Shepherd
@ludwig428
ORM is new SEO
84% of marketers believe building trust will be primary focus for marketing efforts in the future* 1to1 Media Survey
4 out of 5 people say they have received advice about purchasing decisions via social media * Pew Statistics
46% of adults now have an online profile. * Pew Statistics
Total Immersion, suppression
Ask them to remove remark
Threats, legal action
Linkbacks
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How can I defend against negative online results?
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In the online reputation game:
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Get your House in Order
Create Social Currency in Advance
Be Sure to Maximize your Digital Assets
Don’t do Social Media, Be a Social Company ~Jay Baer
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Listen to the conversation.
Where is the online chatter?
Monitor the situation.
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Hugh Macleod ~ Gaping Void
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Someone is defaming me, what do I do?
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Fix the problem. The underlying issue.
Let it go? Measure the impact
Be truthful in addressing customers
Opportunity for positive feedback?
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Who is doing it right?Examples
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The Streisand Effect
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The Streisand Effect:
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Streisand sues for $50 Million
Before lawsuit image #3850 had been downloaded 6 times
After the lawsuit 420,000 times
Suit is tossed
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Best Practices –Handy Tips
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Google your phone number and email address
Press Releases
Charitable Donations
Press Releases
No Magic Wand
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Takeaways
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A overall positive corporate image will do more to mitigate any negative results than almost any endeavor to remove comments
Be a good citizen
Assign someone to engage
Create a community.
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Questions?