managing your online presence mt 2014
TRANSCRIPT
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This presentation contains content from Dr Helen Webster ‘s The Researcher Online:
Building an Online Identity. The slides are available here:
http://dh23things.wordpress.com/2012/10/10/the-researcher-online-building-your-online-identity/.
Managing your online presence
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Aims
Not to teach tools, but to have:
• an understanding of the ways in which social and
digital media platforms can enhance and be
embedded in your work as a researcher
• an understanding of the issues raised by social
and digital media tools, potential pitfalls, good
practice and impact.
• knowledge of unconventional publishing methods
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Consider three aspects of managing
your online presence
• Your profile as an individual
• Your outputs – the academic content
that you create
• Communicating and connecting
And doing it all legally!
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Why should I bother with an online presence?
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Assess yourselfWho are you online?
Image: John William Waterhouse, Echo and Narcisssus, Wikimedia Commons
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Activity
Write your name on a post-it note.
Now pass it along, 2 people to your
left.
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...now Google your partner.
• Analyse the results and draw up a
profile of information and impressions
about that person. Don’t forget to
check the images tab!
• Now pass it back, 2 people to your
right...
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More info about you out there...
http://www.nowlookhear.co.uk/katiepiatt/digital_identity.html
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60% internet users are not
concerned about the amount
of information available
about them online, and most
do not take steps to limit that
information.
http://www.pewinternet.org/2007/12/16/digital-footprints/
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http://www.welivesecurity.com/la-es/2012/08/13/google-reputacion-linea-
usuario/
Why think harder about this at all?
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Tips for managing your digital footprint
Discover it
Clean it up
• Get rid of old accounts you no longer use (such as
MySpace or Bebo)
• If you find something that could damage your
reputation, take steps to have it removed.
Restrict it
• Adjust privacy settings
• If there’s something you don’t want to lose
control of, don’t put it in the public domain –
even privately.
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Unconventional Publishing
Why might you consider stepping
outside of traditional academic
publishing routes?
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Some possibilities….
−Does not demand such crafting of hardcore prose
−You can explore other tones and types of writing
−Become more aware of audience and readers
−Learn how to manage colloquialism and levity –
contrasted to the “dutiful absolutism” of academic
work
−Becoming more nimble
−Stops yourself worrying that hours spent writing or
thinking in what you might consider to be
‘unacademic’ ways eg poetry, short stories, reviews,
essays, blogs, etc. is wasted time
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Promoting your published work
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Excellent example of Researcher 2.0
Amy Cutler
http://amycutler.wordpress.com/
Thanks to Dr Rob Macfarlane for his
recommendation
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Managing an online
presence: connecting
Lyn Bailey
Librarian
Faculty of Classics, University of Cambridge
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How do you communicate & connect?
cc licensed flickr photo shared by ☺ Lee J Haywood
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What do you want to get out of
networking?
• Advice – career, research, teaching
practice, feedback
• Information – new reading, contacts
• Opportunities – jobs, conferences,
collaboration
• Support – community, interaction
• Help – new perspectives,
collaboration, sharing
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Benefits of online networking
• Access at any time
• Contacts beyond the institution,
across the globe and across
disciplines
• Lighter touch – relationships at
different levels
• Ongoing discussions, not fixed to a
particular event or person
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Use Social Media to connect• Social Bookmarking
– Share links relevant to your subject (blogs, papers), subscribe
and create online bookmarks, e.g. Delicious or Pinterest
• Microblogging – Twitter– Follow academics, researchers, groups and societies in your
subject areas, livetweeting at conferences
• Blogging as a scholarly activity– Create a blog for colleagues or students
• Comment– Start and join in discussions on sites e.g. Mendeley,
Academia.edu, LinkedIn
• Digital file-sharing platforms– E.g. slideshare, Youtube
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Build your online networks: Twitter
Create and subscribe to
Twitter listsCheck who other people follow
Search via
#hashtags
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Managing networks on Twitter
Hootsuite – different
columns, also stream
different usernames.
Here @lettylib &
@cflcam
Tweetdeck – again
numerous columns make it
easy to track info quickly,
e.g. favourites, hashtag
search, or tweets from a
single user
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Build your online networks: Facebook
Join/create groups in your subject
Create page for
academic promotion
Like pages from
societies/groups/
institutions
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Build your online networks: LinkedIn
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Be social!
• Interact
• Ask questions
• Respond to queries
• Share ideas/information with others in your
network
• Collate and pass on responses
cc licensed flickr
photo by Miss Vio
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Any questions?
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Contact DetailsLyn BaileyLibrarianFaculty of ClassicsEmail: [email protected]: @lettylib Tel: 01223 335154
Libby TilleyLibrarianFaculty of EnglishEmail: [email protected]: @LibTil Tel: 01223 767296
Jenni Lecky-ThompsonLibrarianFaculty of PhilosophyEmail: [email protected]: @LewyLib Tel: 01223 331889