managing transformation and reimagining the possible fei chapter m… · reimagining on-going...
TRANSCRIPT
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MANAGING
TRANSFORMATION
AND REIMAGINING THE
POSSIBLE
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1. Be present or don’t show up
2. Set ridiculously high standards
3. Include everyone: people first
4. Understand that culture
happens with or without you
5. Make sure your words match your
actions
6. The best, most effective form of
social media is a face-to-face
relationship
7. Don’t be a jerk. Be nice.
8. Work. Your. Butt. Off
GUIDING
PRINCIPLES
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WHO WE
WERE
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WHO WE
ARE NOW
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BUCKS INNOVATION
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Early action = no impact on
budget
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BIRD’S THE
WORD
Setting a new standard in
construction
Sticking to principle: doing
good is good for business
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Endemic sponsor integration
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BEER AS
INNOVATION
Localized innovation Listen to the customer
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Candy is fun
(And has a $10 avg. receipt)
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THE CANDY
LAB
New standalone destination
in Downtown Milwaukee
Immediate ROI: ticketed
events, private events, new
sponsor inventory
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Turning the brand into a
keepsake
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BABY
BUCKS
Connecting with the newest
(literally) generation of fans
Win-win partner and
community integration
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Make the simple stuff simply
great
(With goal 95% retention)
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WHITE
GLOVE
SERVICE
Concierge service for 650
premium multi-year
contracted accounts
Redefining Guest Services: a
smile and a high-five
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Continuing the cultural shift
in the Sales & Service
department
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MANAGEMENT
DEGREE
PROGRAM
Bango + Bucky:
Reimagining on-going
management training w/ UW-
Madison program
Long-term cost savings by
investing in our people
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Incentivizing the support
team to innovate around
sales
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PARTNERSHIPS
Leveraging the NBA platform
to create new categories
Cutting up the categories:
going away from exclusivity
in financial services,
beverage
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Looking at sport science
through a business lens and
vice versa
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PLAYER BENCH
Innovation around
competitionMonetizing our I.P.
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Beyond basketball: thinking
as a family of brands
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BRAND
INNOVATION
MECCA game + court
activation
Black Fridays: alternate court
+ alternate uniforms
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THE FUTURE
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