managing the global enterprise - amazon web...
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José Santos
José (Joe) Santos
Kuala Lumpur, 3 December 2015
Managing The Global Enterprise Organizational Integration
José Santos
José Santos
José Santos
Global Creation for Local Performance
Outsourcing Internet Marketing and Sales
Localised SoftwareUpdated weekly
(Sources: xiaomi.com; miui.com; cnet.com; Nikkei Asian Review, Feb 2014)
José Santos
Global Innovation
A “global innovation” is not an innovation for the World, but an innovation from the World.
Global Innovation is an instance of Global Integration
José Santos
Local Innovation Global Innovation
Innovation: Local or Global?
Technical Knowledge Market Knowledge
Motorola Xiaomi
José Santos
Management Team
(Source: xiaomi.com - Apr 2015)
CEO, founder (Kingsoft 1992, Xiaomi 2010)CP, co-founder
(Purdue, Microsoft 1997)
VP, co-founder (Georgia Tech 1991,
Motorola 1995)VP, co-founder
(Kingsoft)
VP, co-founder (College of Design, CA,
Dean Ind. Design Beijing Univ.)
VP, co-founder (Thunder Stone 1997, Beijing Duokan 2010)
VP, co-founder (Purdue,
Siebel 2001, Google 2006)
President, co-founder (Microsoft 1993, Google 2006)
VP International ((BR), MIT,
Google 2008)VP
(CEIBS, sina.com 1997)
The TMT and Global Integration A new combination of international, specialised knowledge
José Santos
(Source: http://www.google.com/atap/project-tango/, Feb 2014; May 2015)
Global Innovation … even “at” Silicon Valley
José Santos
(Source: http://www.google.com/atap/projecttango/, Feb 2014)
Global Innovation … even “at” Silicon Valley
José Santos
Another (Local) Company thriving on Global Innovation
José Santos
Wall St: Values and HR Mgt
TQM and Operations Management
NYSE
Direct Selling and Distribution Network
Wal-Mart, AB, Pepsi: Scale, Process
Beer Tech
A Brazilian Company thriving on Global Innovation …
ambev in Brazil
(Sources: my research; corp. docs.)
José Santos
… and then thriving in the World
+ + =
+
+
JL +
MT +CS
AB+
HM
1983
1989 20042008
20142010
2013 2015
2010
(Source: my research; corp. docs.)
José Santos
Does your company thrive on local innovation or global innovation?
José Santos
Globalisation and the Global World
José Santos
Two views of Globalization and the Global World
José Santos
Local – Global
vs.
Particular – Universal
A common confusion …
José Santos
Made in the World
“Designed in California. Assembled in China.”
iPhone Components and Labor: $ 179
Japan 34% Germany 17% South Korea 13% USA 6% China 4% Other 27%
Source: WSJ, Dec 15, 2010
In a “Global World”...
Made in a Nation
José Santos
(Source: Wikipedia, 2015)
(Source: engadget.com)
FK annual income over US$4 million
In a “Global World”...
Made in your home
José Santos
(Source: Financial Times, Jun 2015)
(Source: hello.com, 2014)
In a “Global World”...
Financed in the World
José Santos
(Source: IBM presentation, 2007)
In a “Global World”...
Performed in the World
José Santos
(Source: Li & Fung)
In a Global World...
Improved in the World
José Santos
In a Global World, …
Dispersion of world-class technical knowledge.