managing the dmo/ blogger relationship #tbexjlm
TRANSCRIPT
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Managing the DMO Blogger Relationship
@mordecaiholtz
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HOW TO IMPROVE THE BLOGGER OUTREACH
@mordecaiholtz
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@mordecaiholtz
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A bit about me?
● 7 + years in social media, digital and content marketing.
● Active contributor to Post Planner, Social Media Today, Social Media Club and Business2Community.
● Speaker and Mentor
● Key Opinion Leader for Huawei
● Elected member of NISM.
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One More Thing
@mordecaiholtz
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● Social media of ItravelJerusalem
● Responsible for bringing TBEX
@mordecaiholtz
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Both Sides of Coin
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“Many of the truths that we cling to depend on our point of view.”
@mordecaiholtz
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What do you see?
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What the heck is a DMO?
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Let’s Cruise Through Tips on Enjoying the Relationship
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#1 BLOGGER OUTREACH FROM A PR PERSPECTIVE
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#2 BLOGGERS = BOOST OF TOURISTS
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#3 Wake up: Press trips, in their current iteration, are outdated.
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What if DMO’s offered press trips with an open itinerary?
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#4 Frame the Trip
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● Vanity Metrics
● Campiagn not FAM
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#5 Objectives and Expectations
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#6 Production Value
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#7 Humility
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#8: Right Tools
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#9 Measure
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#10 Personalize
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SUMMARY: 10 TAKEAWAYS FOR BLOGGERS & DMO
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BLOGGER TAKEAWAYS1. Niche
2. Community
3. Clear
4. Expectations
5. Stay Humble
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DMO TAKEAWAYS
1.Invest time 2.Focus 3.Measurements for
Success 4.Provide the Tools 5.Personalize
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REMEMBER
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Images Taken with Permission from IMFREE.com
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You’ve been served….thank you! @mordecaiholtz