managing telecommunications and electronic commerce
DESCRIPTION
Managing Telecommunications and Electronic Commerce. Telecommunications Processors. 4. 1. 3. 2. Telecommunications Software. 5. 2. End User Terminals. Telecommunications Channels and Media. Computers. Telecom System Components. Communication System Components. Signals Channels - PowerPoint PPT PresentationTRANSCRIPT
MGT 8520
Managing Telecommunications and Electronic Commerce
MBA 8520
TelecommunicationsSoftware
1
2 3
4
52
End UserTerminals Computers
TelecommunicationsChannels and Media
TelecommunicationsProcessors
Telecom System Components
MBA 8520
SignalsChannelsComputers/ProcessorsData Com Software
Communication System Components
MBA 8520
Telecommunications Media
Multiplexer
MultiplexerGateway
Modem
EarthStation Earth
Station
Coaxialcable
Fiberopticcable
HostComputer
MicrowaveLink
MicrowaveLink
SatelliteRegional
Office
WirelessLAN
SatelliteCentralOffice
End User Workstation
Satellite
MBA 8520
Trends in Telecommunications
More collaborative computing, online businessoperations via telecommunications networks
More vendors, carriers, alliances, and telecommunications network services
More interconnected local and global digital networks and improved transmission channels
Industry Trends
Technology Trends
Application Trends
MBA 8520
Future of Telecom• Organizations use a hybrid collection of networks• Scope of networks is broader
– Internet2 coming!• Wireless and cable technology will continue to
expand– bottleneck at consumer’s house will be broken
• Phone, PC, and TV convergence– note: BroadCom chips
MBA 8520
Evolving PC, TV, and Phone Relationships
MBA 8520
Internet2 (I2)• Collaborative effort of 120+ schools to develop
next generation Internet technology and applications.
• Goal is to enhance not replace current Internet infrastructure
• Coalition of government, education, and commercial sectors
• Some project members are already communicating using I2 technology
MBA 8520
1. Content Movies TV shows Shopping Entertainment Data & Information Educational Programming
Increase in Bandwidth Helps:
MBA 8520
2. Data Compression & Storage• Content must be digitized
1 movie = 100 GB• and compressed for storage
= 4 GB (approx. 9.3 MB/sec)
Bandwidth Implications
MBA 8520
Internet GrowthHow big is the Internet?
• Internet 1980 - 200 computers
• Internet 1998– 100 million people in
194 countries– 15 million US
households– 33,000 new users each
day; 75%/month growth
– predicted to be 1Billion by 2005
MBA 8520
Internet Growth
Internet traffic — the number of bytes transmitted from one Internet host computer to another.
Terabyte — 1,000,000,000,000 bytes
Exabyte — a quintillion (10 18) bytes
NOTE: Internet traffic exceeded 100 terabytes a week by 1997.
MBA 8520
Internet TechnologyHow does data travel over the Internet?
The Internet backbone in the US provides many pathways for data .
DS3=
T3=
OC3=
MBA 8520
Internet TechnologyHow does data travel over the Internet?
Your computer establishes a dialup connection to an ISP
The ISP connects to the Internet backbone
MBA 8520
URLsWhat’s the difference between a domain name and a URL?
Components of a URL:
http://www.fooyong.com/information/specials.html
Protocol Web server name Folder name Document name and filename extension
MBA 8520 Page 8-8
Internet MailHow does Internet e-mail reach it’s destination?
Components of an Internet mail address:
wgibson@ bcnet.com
User ID Domain name of mail server
“at” symbol
MBA 8520
Streaming media — sends a small segment of media file to your computer and begins to play it. Your computer plays a media file while continuing to receive it.
In-place multimedia technology — plays a media element as a seamless part of a Web page.
Multimedia overlay technology — adds a separate window to the current Web page where multimedia elements appear.
MBA 8520
Internet Multimedia
In-place multimedia technology
An animated GIF runs in place as part of a Web page.
MBA 8520
Some multimedia plays in a window that overlays the Web page.
Multimedia overlay technology
MBA 8520
• Media player — a software program that provides you with controls to start, stop, and rewind media segments
• Plug-in or viewer — a software module that adds a specific feature to a system or browser; examples:
Acrobat Reader Shockwave Real Audio -see text description of start-up VoxChat Cool Talk
MBA 8520
Push and Pull
Pull technology — used to request information from Web pages and ‘pull’ them into view.
Push technology — used to send information that was not directly requested from a Web site to users. Examples include personalized newspapers and Webcasts.
MBA 8520
Push and Pull
Pushed information usually appears in a scrolling box.
MBA 8520
Interorganizational System (IOS)• Transcend boundaries of the firm
– Automated teller machines– Online reordering systems– Customer reservation systems
MBA 8520
IOS Interaction• One to one
– buyer seller system• reorder system
• One to many– marketing or purchasing system
• AMTRAK CRS• GM parts acquisition
MBA 8520
Interaction
• Many to Many– electronic marketplace– AHS and Sabre evolved into this type of
interaction• The Web is a special case of M-M IOS
MBA 8520
Levels of IOS Control• Data control
– enter and receive data– one way or interactive
• Process control– integration of inventory management with reorder system
• Network control– manage the network for others to use
• MAC• Compuserve network for SABRE
MBA 8520
Firm Infrastructure
Human Resource Management
Technology Development
Procurement of Resources
InboundLogistics Operations Outbound
LogisticsMarketing
andSales
Service
Competitive
Adva
ntag
e
How Do We Transform the Value Chain with E-Commerce?
MBA 8520
Interaction between opportunities and threats
Threat of new entrants
Bargaining Power of Buyers
Bargaining Power of Suppliers
Threat of Substitute Products or Services
Rivalry Among Existing Competitors
How Do We Apply the 5-Force Model in E-Commerce?
MBA 8520
Innovative Uses of the Web
• Pioneer new business and personal services• Blend unique new technologies, such as
Java applets or VRML 3-D• Provide new experiences• Make the world smaller• Bring people together to form e-
communities
MBA 8520
Examples: Retail• On-line shopping: Cybermalls
– Internet Shopping Network (www.isn.com)• largest internet mall for computers• more than 35,000 products
– Brandpoint (www.brandpoint.com)• over 500 retailers, catalogs manufacturers and services
– Onsale Inc. (www.onsale.com)• online silent auction, of computers, as a game-like experience• attracts about 750,000 visitors each week
MBA 8520
Examples: Retail (cont.)
• On-line shopping: Others– WebLocator
(www.comsortium.com/weblocator.html)• interactive chain store location service
– Virtual Vineyards (www.virtualvin.com)• online buying service for fine wines and gourmet food
– Amazon.Com Inc. (www.amazon.com)• online database of over 1.1 million book titles
MBA 8520
Examples: Shipping
• Federal Express (www.fedex.com)– allows users to:
• arrange package pickup• track delivery status• order merchandise online• request free shipping and tracking software
MBA 8520
Examples: Banking
• Wells Fargo Bank (wellsfargo.com)– view account balances and history– transfer funds between accounts– set up auto bill payment– review upcoming scheduled payments to make
changes or cancel– send money anywhere in the US
MBA 8520
Examples: Banking (cont.)
• Security First Network Bank (www.sfnb.com)– individual checking account transactions– purchase CDs– open moneymarket accounts– open joint checking accounts
MBA 8520
Examples: Insurance
• InsureMarket (www.insuremarket.com)– information and quotes– interactive support to select insurance
• e.g., customer shopping for auto insurance– probability of theft– injury rates– cost, etc.
MBA 8520
Examples: Investment Services• Stock, bond, and mutual fund trading
– E*Trade Securities Inc. (www.etrade.com)– Charles Schwab Corp. (www.eschwab.com)– Lombard Brokerage (www.lombard.com)
• Investor’s SuperSite (www.wallstreetcity.com)– stock and mutual fund information, w/ interactive,
customizable stock ticker (written in Java)• Quote.com (www.quote.com)
– real-time financial market data, business news, etc.
MBA 8520
Examples: Entertainment and Education
• Distance Learning– University of Phoenix Online Campus
(www.uophx.edu/online/)– Louisiana College
(www.lacollege.edu/lconline.html)– Microsoft Online Institute (MOLI)– IBM’s Global Campus program
MBA 8520
Examples: Travel• Internet Travel Network (www.itn.net)
– unique feature: • users build and email a travel profile • email response when requirements are met
– generates 7 hits per second• MapQuest (www.mapquest.com)
– search engine to locate any map of the world• Preview Vacations (www.vacations.com)
– live video of travel destinations, including virtual reality tours
MBA 8520
Lessons from Cases• Build internal capabilities
– AHS, AA, GEIS• Penetrate quickly and leverage community
– RealNetworks, Yahoo, Intuit– Note “Life event” internet portal strategies
• Exploit value of information– reusable– time-valued– customizable– create new or enhance old products
MBA 8520
Lessons from Internet Securities
• Evolving Information Arbitrage Strategy– Information Broker– Content Specialist– E-Market Facilitator