Terri Eaton @terri_tweeton

Internal communications channels officer

13/09/2016

Stop. Yammer time!

Managing your Yammer community

Yamazing stuff we’re covering today

• A brief history of Yammer at Macmillan

• How we encourage staff to use it

• What works and what doesn’t

• Top tips

A brief history of Yammerat Macmillan

How we get staff to use Yammer

Overcome the barriers

• Technology

• Confidence

• Education

• Purpose

Build relationships

• Get feedback

• Recruit Yambassadors

• Speak to your team mates

• Speak to other organisations

• Attend workshops

• Interact with posts

Test and evaluate

and what doesn’t.

What works…

What works…• Specialist groups

• Exclusive Yammer content

• Inspiring customer stories

• Wellbeing stories

• An Internal Comms

account

• Competitions

• Animated GIFs

• Q&As for a specific

audience

And what doesn’t

• All staff Q&As

• Groups with no objectives

• Asking too much

• Friday afternoon posts

• Urgent posts

• Irrelevant posts

Top tips… from yamateur to yambassador

• Identify the barriers and

overcome them

• Build relationships

• Post with purpose

• Create exclusive content

• Look to third parties for ideas

• Test and learn

Thank you for listening to me yammer on!

Terri Eaton @terri_tweeton

Internal communications channels officer

13/09/2016

Visit the CharityComms website

to view slides from past events,

see what events we have

coming up and to check out

what else we do:

www.charitycomms.org.uk

Internal Communications Group

Managing online staff

communities

13 September 2016

London

#CCinternalcomms

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