managing marketing logistics professor chip besio cox school of business southern methodist...

MANAGING MARKETING LOGISTICS Professor Chip Besio Cox School of Business Southern Methodist University

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MANAGING MARKETINGLOGISTICS

Professor Chip BesioCox School of BusinessSouthern Methodist University

SIGNIFICANCE OF SUPPLY CHAINAND LOGISTICS MANAGEMENT

KEY CONCEPTS

Logistics – getting the right amount of the right products to the right place at the right time at the lowest possible cost.

Logistics Management – the practice of organizing the cost-effective flow of raw materials, in-process inventory, finished goods from the point of origin to the point of consumption to satisfy customers requirements.

Page 3: MANAGING MARKETING LOGISTICS Professor Chip Besio Cox School of Business Southern Methodist University

Relating logistics management and supply chain management to supplier networks and marketing channels

Page 4: MANAGING MARKETING LOGISTICS Professor Chip Besio Cox School of Business Southern Methodist University

The automotive supply chain includes thousands of firms that provide the 5,000 or so parts in a typical car

Page 5: MANAGING MARKETING LOGISTICS Professor Chip Besio Cox School of Business Southern Methodist University

Aligning a Supply Chain with Marketing Strategy

• Understand the Customer

• Understand the Supply Chain

• Harmonize the Supply Chainwith the Marketing Strategy

LOGISTICS & SUPPLY CHAIN MANAGEMENTSUPPLY CHAIN MGMT & MKT STRATEGY

Page 6: MANAGING MARKETING LOGISTICS Professor Chip Besio Cox School of Business Southern Methodist University

MARKETING MATTERSIBM’s Integrated Supply Chain—

Delivering a Total Solution for Its Customers

Page 7: MANAGING MARKETING LOGISTICS Professor Chip Besio Cox School of Business Southern Methodist University

LOGISTICS & SUPPLY CHAIN MANAGEMENTSUPPLY CHAIN MGMT & MKT STRATEGY

LO4

Dell: A Responsive Supply Chain

Wal-Mart: An Efficient Supply Chain

• Cross-docking

Page 8: MANAGING MARKETING LOGISTICS Professor Chip Besio Cox School of Business Southern Methodist University

Supply chain managers balance total logistics cost factors against customer service factors

Page 9: MANAGING MARKETING LOGISTICS Professor Chip Besio Cox School of Business Southern Methodist University

Advantages and disadvantages of five modes of transportation

Page 10: MANAGING MARKETING LOGISTICS Professor Chip Besio Cox School of Business Southern Methodist University

KEY LOGISTICS FUNCTIONSIN A SUPPLY CHAIN

TRANSPORTATION

Railroads

• Containers

• Intermodal Transportation

• Piggy-Back or Traileron Flatcar (TOFC)

Page 11: MANAGING MARKETING LOGISTICS Professor Chip Besio Cox School of Business Southern Methodist University

KEY LOGISTICS FUNCTIONSIN A SUPPLY CHAIN

TRANSPORTATION

Motor Carriers

Air Carriers and Express Companies

Freight Forwarders/Express Companies

Page 12: MANAGING MARKETING LOGISTICS Professor Chip Besio Cox School of Business Southern Methodist University

KEY LOGISTICS FUNCTIONSIN A SUPPLY CHAIN

TRANSPORTATION

Pipelines

Water

Page 13: MANAGING MARKETING LOGISTICS Professor Chip Besio Cox School of Business Southern Methodist University

KEY LOGISTICS FUNCTIONSIN A SUPPLY CHAIN

WAREHOUSING AND MATERIALS HANDLING

Storage Warehouses

Distribution Centers

Materials Handling

Page 14: MANAGING MARKETING LOGISTICS Professor Chip Besio Cox School of Business Southern Methodist University

CLOSING THE LOOP:REVERSE LOGISTICS

Reverse Logistics

Page 15: MANAGING MARKETING LOGISTICS Professor Chip Besio Cox School of Business Southern Methodist University

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