managing innovation
DESCRIPTION
A presentation made by Quicksand at National Seminar on Innovation for Competitive Edge on February 7th 2009 at Indian Business Academy, DelhiTRANSCRIPT
Managing InnovationA Design Perspective
February 2009
Who we are?
Who we are?
Engineer turned business student turned banker turned design entrepreneur
Who we are?
Engineer turned business student turned banker turned design entrepreneur
Toy Designer/Video Artist
Who we are?
Engineer turned business student turned banker turned design entrepreneur
Toy Designer/Video Artist
Cinematographer/Film-maker
Who we are?
Engineer turned business student turned banker turned design entrepreneur
Toy Designer/Video Artist
Cinematographer/Film-maker
Graphic Artist
Who we are?
Engineer turned business student turned banker turned design entrepreneur
Toy Designer/Video Artist
Cinematographer/Film-maker
Graphic Artist
Product Designer
Who we are?
Engineer turned business student turned banker turned design entrepreneur
Toy Designer/Video Artist
Cinematographer/Film-maker
Graphic Artist
Product Designer
Social Entrepreneur
Who we are?
Engineer turned business student turned banker turned design entrepreneur
Toy Designer/Video Artist
Cinematographer/Film-maker
Graphic Artist
Product Designer
Social Entrepreneur
Educators
What we do?
What we do?
Designed a mobile based information service for teachers in rural West Bengal
What we do?
Re-branded one of Asia’s largest Micro-finance institution
What we do?
Researched the future of hand-held devices
What we do?
Conceptualized one of the most successful CSR programs worldwide for a beverage major
What we do?
Design strategy for water treatment products for low income households
Who we are What we do
What innovation means for a Design Studio?
A Design Led Approach to Innovation
Focus on Experiences
A Design Led Approach to Innovation
Focus on Experiences
Being Multidisciplinary
A Design Led Approach to Innovation
Focus on Experiences
Being Multidisciplinary
Vibrant Articulation
A Design Led Approach to Innovation
Focus on Experiences
Being Multidisciplinary
Vibrant Articulation
Systems Perspective
A Design Led Approach to Innovation
Focus on Experiences
Being Multidisciplinary
Vibrant Articulation
Systems Perspective
Playfulness/Creative Expression/Optimism
A Design Led Approach to Innovation
Nehru Place Film Clip(example of design articulation & user experience documentation)
>> proceed to next slide <<
Video & PhotographyStop Motion AnimationUser Research
Quick Prototyping of Use EnvironmentSensitization to user realitiesRe-thinking the retail model
Video & PhotographyStop Motion AnimationUser Research
TEACHER OR FIELD WORKER
MAKES A CALL TO THE IVRS(FOR REGISTERING A QUESTION)
IDENTITY ESTABLISHED
REGISTERS A QUESTION
SYSTEM GENERATED >>[GETS A QUERY ID/ STANDARD CALL BACK PERIOD]
TEACHER OR FIELD WORKER
MAKES A CALL TO THE IVRS(FOR RETRIEVING ANSWER)
INPUTS THE QUERY ID
GETS ANSWER AS VOICE RESPONSE TO QUESTION(OR)GETS ASKED FOR SPECIFIC DETAILS
KNOWLEDGE WORKER
LOGS VOICE DATA
TRANSCRIBES THE QUESTION
TAGGING THE QUERY: > SOURCE: TEACHER/ SCHOOL/ BLOCK/ FIELD WORKER
> CATEGORY: SUBJECT
ACCESS DATABASE FOR ANSWER
KNOWLEDGE CO-ORDINATOR(ASSISTS THE K.W IN FILTERING QUERIES)
> DETERMINING THE ADEQUACY OF DETAIL SPECIFICS OF A QUESTION
> SELECTION OF EXPERT
KNOWLEDGE WORKER
CONTACTS EXPERT WITH QUESTION
MODE OF CONTACT:
> SMS
> TELEPHONE
> MEET IN PERSON
EXPERT
MODES OF RESPONSE TO QUESTION FROM KW:
> CALL BACK ON TELEPHONE
> IN PERSON
> INTERFACE
KNOWLEDGE WORKER
LINKS ANSWER TO QUERY ID
UPLOADS AUDIO FILE ONTO THE IVRS
LOGS ANSWER INTO DATABASE
LOGS ANSWER INTO PUBLIC AC-CESS INTERFACE
IVRS
IVRS
IVRS
ONE CALL CYCLE
INFORMATION FLOW
TEACHER OR FIELD WORKER
MAKES A CALL TO THE IVRS(FOR REGISTERING A QUESTION)
IDENTITY ESTABLISHED
REGISTERS A QUESTION
SYSTEM GENERATED >>[GETS A QUERY ID/ STANDARD CALL BACK PERIOD]
TEACHER OR FIELD WORKER
MAKES A CALL TO THE IVRS(FOR RETRIEVING ANSWER)
INPUTS THE QUERY ID
GETS ANSWER AS VOICE RESPONSE TO QUESTION(OR)GETS ASKED FOR SPECIFIC DETAILS
KNOWLEDGE WORKER
LOGS VOICE DATA
TRANSCRIBES THE QUESTION
TAGGING THE QUERY: > SOURCE: TEACHER/ SCHOOL/ BLOCK/ FIELD WORKER
> CATEGORY: SUBJECT
ACCESS DATABASE FOR ANSWER
KNOWLEDGE CO-ORDINATOR(ASSISTS THE K.W IN FILTERING QUERIES)
> DETERMINING THE ADEQUACY OF DETAIL SPECIFICS OF A QUESTION
> SELECTION OF EXPERT
KNOWLEDGE WORKER
CONTACTS EXPERT WITH QUESTION
MODE OF CONTACT:
> SMS
> TELEPHONE
> MEET IN PERSON
EXPERT
MODES OF RESPONSE TO QUESTION FROM KW:
> CALL BACK ON TELEPHONE
> IN PERSON
> INTERFACE
KNOWLEDGE WORKER
LINKS ANSWER TO QUERY ID
UPLOADS AUDIO FILE ONTO THE IVRS
LOGS ANSWER INTO DATABASE
LOGS ANSWER INTO PUBLIC AC-CESS INTERFACE
IVRS
IVRS
IVRS
ONE CALL CYCLE
INFORMATION FLOW
TEACHER OR FIELD WORKER
MAKES A CALL TO THE IVRS(FOR REGISTERING A QUESTION)
IDENTITY ESTABLISHED
REGISTERS A QUESTION
SYSTEM GENERATED >>[GETS A QUERY ID/ STANDARD CALL BACK PERIOD]
TEACHER OR FIELD WORKER
MAKES A CALL TO THE IVRS(FOR RETRIEVING ANSWER)
INPUTS THE QUERY ID
GETS ANSWER AS VOICE RESPONSE TO QUESTION(OR)GETS ASKED FOR SPECIFIC DETAILS
KNOWLEDGE WORKER
LOGS VOICE DATA
TRANSCRIBES THE QUESTION
TAGGING THE QUERY: > SOURCE: TEACHER/ SCHOOL/ BLOCK/ FIELD WORKER
> CATEGORY: SUBJECT
ACCESS DATABASE FOR ANSWER
KNOWLEDGE CO-ORDINATOR(ASSISTS THE K.W IN FILTERING QUERIES)
> DETERMINING THE ADEQUACY OF DETAIL SPECIFICS OF A QUESTION
> SELECTION OF EXPERT
KNOWLEDGE WORKER
CONTACTS EXPERT WITH QUESTION
MODE OF CONTACT:
> SMS
> TELEPHONE
> MEET IN PERSON
EXPERT
MODES OF RESPONSE TO QUESTION FROM KW:
> CALL BACK ON TELEPHONE
> IN PERSON
> INTERFACE
KNOWLEDGE WORKER
LINKS ANSWER TO QUERY ID
UPLOADS AUDIO FILE ONTO THE IVRS
LOGS ANSWER INTO DATABASE
LOGS ANSWER INTO PUBLIC AC-CESS INTERFACE
IVRS
IVRS
IVRS
ONE CALL CYCLE
INFORMATION FLOW
IllustrationsGraphic DesignInteraction DesignUser Research
TEACHER OR FIELD WORKER
MAKES A CALL TO THE IVRS(FOR REGISTERING A QUESTION)
IDENTITY ESTABLISHED
REGISTERS A QUESTION
SYSTEM GENERATED >>[GETS A QUERY ID/ STANDARD CALL BACK PERIOD]
TEACHER OR FIELD WORKER
MAKES A CALL TO THE IVRS(FOR RETRIEVING ANSWER)
INPUTS THE QUERY ID
GETS ANSWER AS VOICE RESPONSE TO QUESTION(OR)GETS ASKED FOR SPECIFIC DETAILS
KNOWLEDGE WORKER
LOGS VOICE DATA
TRANSCRIBES THE QUESTION
TAGGING THE QUERY: > SOURCE: TEACHER/ SCHOOL/ BLOCK/ FIELD WORKER
> CATEGORY: SUBJECT
ACCESS DATABASE FOR ANSWER
KNOWLEDGE CO-ORDINATOR(ASSISTS THE K.W IN FILTERING QUERIES)
> DETERMINING THE ADEQUACY OF DETAIL SPECIFICS OF A QUESTION
> SELECTION OF EXPERT
KNOWLEDGE WORKER
CONTACTS EXPERT WITH QUESTION
MODE OF CONTACT:
> SMS
> TELEPHONE
> MEET IN PERSON
EXPERT
MODES OF RESPONSE TO QUESTION FROM KW:
> CALL BACK ON TELEPHONE
> IN PERSON
> INTERFACE
KNOWLEDGE WORKER
LINKS ANSWER TO QUERY ID
UPLOADS AUDIO FILE ONTO THE IVRS
LOGS ANSWER INTO DATABASE
LOGS ANSWER INTO PUBLIC AC-CESS INTERFACE
IVRS
IVRS
IVRS
ONE CALL CYCLE
INFORMATION FLOW
Depicting system designIdentifying all system componentsUnified vision for all stake-holders
IllustrationsGraphic DesignInteraction DesignUser Research
Focus on Experiences
Being Multidisciplinary
Systems Perspective
Vibrant Articulation
Creative Expression
New & Emerging Scenarios in
Business Contexts
Social Contexts
Focus on Experiences
Being Multidisciplinary
Systems Perspective
Vibrant Articulation
Creative Expression
Design Thinking
New & Emerging Scenarios in
Business Contexts
Social Contexts
QuicksandDesign for Social Impact
CodesignBrand Communications
BOXStrategic Design + Research
blot!multimedia performancescreative-expression
QuicksandDesign for Social Impact
Anchored by a Social Entrepreneur
Design for SustainabilityInclusive Growth & DevelopmentLeveraging Technology for Education
QuicksandDesign for Social Impact
Anchored by a Social Entrepreneur
Design for SustainabilityInclusive Growth & DevelopmentLeveraging Technology for Education
Design for Special NeedsClient: National Association for the Blind
Enabling CommunitiesClient: Quest Alliance/ International Youth Foundation
User Centered Mobile InterfacesClient: Sony Ericsson
Anchored by a Graphic Designer & Educator
CraftsmanshipVisual AestheticsVisual Communication
CodesignBrand Communications
Anchored by a Graphic Designer & Educator
CraftsmanshipVisual AestheticsVisual Communication
CodesignBrand Communications
Visual IdentityClient: Chimes Aviation Academy
Course in TypographyClient: National Institute of Design
Design PublicationIndependent
Anchored by a Business Manager
Business ProfitabilityDifferentiation through designCustomer Focus
BOXStrategic Design + Research
Anchored by a Business Manager
Business ProfitabilityDifferentiation through designCustomer Focus
BOXStrategic Design + Research
Brand Launch StrategyClient: Coca-Cola
Innovation in RetailClient: Levis Strauss
New Product DevelopmentClient: Google
Anchored by a Photographer & Video Artist
Independent Creative ExpressionPlayfulnessExploration
blot!multimedia performancescreative-expression
Anchored by a Photographer & Video Artist
Independent Creative ExpressionPlayfulnessExploration
blot!multimedia performancescreative-expression
Electronic Music Performances
Independent Video & Music Album
Photography
QuicksandDesign for Social Impact
CodesignBrand Communications
BOXStrategic Design + Research
blot!multimedia performancescreative-expression
The Innovation Eco-system
The Innovation Eco-system
The Innovation Eco-system
...built on
Multi-disciplinarityDesign Thinking
Independent ExpressionEmpathy
The Innovation Eco-system
...built on
Multi-disciplinarityDesign Thinking
Independent ExpressionEmpathy
and...
Patience