managing employee blogs, facebook pages and websites jonathan m. crotty september 24, 2009
TRANSCRIPT
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MANAGING EMPLOYEE BLOGS, FACEBOOK PAGES AND WEBSITES
Jonathan M. CrottySeptember 24, 2009
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INTRODUCTION
“The Spec-Tator”Whole Foods Mystery Blogger
Domino’s Pizza Hickory “Pranksters”
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WHAT SITES ARE WE TALKING ABOUT?
Social networking sites – Facebook, MySpace, LinkedIn
Twitter Wikipedia Blogs and personal websites YouTube
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WHY ARE COMPANIES CONCERNED?
Use at work – time wasting, harassment
Effects of postings on company Customer relationships Confidential information disclosure Public image SEC compliance
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BLOGS AND THE WORKPLACE
“The average IQ in America would increase if a bomb were dropped on Wal-mart Stores.”
--David Noordewier
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ON THE OTHER HAND… Businesses want to encourage
legitimate and productive use of social networking sites
Company sponsored or encouraged blogs
“Tweets” to customers regarding new developments
LinkedIn and business networking
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SURVEY RESULTS
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SURVEY RESULTS
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SURVEY RESULTS
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SURVEY RESULTS
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SURVEY RESULTS
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SURVEY RESULTS
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SURVEY RESULTS
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SURVEY RESULTS
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SURVEY RESULTS
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SURVEY RESULTS
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SURVEY RESULTS
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SURVEY RESULTS
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INTERNET SCREENING OF EMPLOYEES AND APPLICANTS
Bozeman, MT password disclosure for applicants and subsequent public outcry
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PUBLIC SCHOOL TEACHERS GONE WILD
Charlotte Observer: According to the report, four other instructors have
been disciplined for using the social network for posts showing "poor judgment and bad taste." One teacher listed drinking as a favorite hobby and described her job as "teaching chitlins in the ghetto of Charlotte."
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TWITTER TWIT Job seeker offered a job Tweeted this:
“Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work.”
To which, someone at Cisco responded: “Who is the hiring manager. I’m sure they
would love to know that you will hate the work. We here at Cisco are versed in the web.”
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FACEBOOK FAIL
Former employee of Philadelphia Eagles, posted this status update:
“Dan is ******* devastated about Dawkins signing with Denver…Dam Eagles r Retarded.”
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WHAT EMPLOYER WOULD NOT WANT TO KNOW THIS?
Employment at-will provides some protections
Internet as “public sidewalk” Protect against co-worker
harassment Confidential information/SEC
compliance
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LEGAL ISSUES INVOLVED WITH INTERNET SEARCHES
“The reason I started my blog in the first place was as
a form of therapy.”
“I have decided to continue to blog and spread my story about employer backlash.”
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EEO/LABOR ISSUES ADA and confidential medical
information GINA NLRA SOX
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OTHER EMPLOYEE CLAIMS
Invasion of privacy FCRA – unauthorized consumer
reports Lawful products statutes Political beliefs – public
employers
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FEDERAL ANTI-HACKING LAWS
Stored Communications Act Computer Fraud and Abuse
Act Electronic Communications
Privacy Act
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BALANCING THE NEED TO KNOW WITH SEARCH RISKS
Think through in advance One solution not right for all
companies Consult with HR, marketing,
etc.
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BLOGGING POLICY Set expectations and
boundaries Elements:
Use of disclaimers Use at work Prohibited conduct Disciplinary consequences
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SCREENING GUIDELINES When will Internet searches be
conducted? Who will conduct the searches? Screening irrelevant information
from decision makers Disclosures to applicants/employees
about searches
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DON’T IGNORE CONSTRUCTIVE USES OF TECHNOLOGY
Encourage use where appropriate
Set guidelines for company-sponsored social networking
Top management should lead by example
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Jonathan M. CrottyAttorney at Law
Three Wachovia Center401 South Tryon StreetSuite 3000Charlotte, NC 28202
Direct Dial 704-335-9041Facsimile 704-335-9558Main [email protected]
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