managing director | ceo | board of directors
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Jorge CansinosManaging Director | CEO | Board of Directors
Consumer Goods | Spirits & Wine | DigitalContribute with passion to build an inspiring vision, strategies, beloved brands and lead high performance
teams, to achieve winning results that create sustainable wealth for my company and its stakeholders.Make a long-term impact on the welfare of the communities where we work to make the world a better
place for the next generations.Be a positive reference for my family, providing them with education and experiences based in values,
integrity and respect for diversity and the environment, allowing them to be happy and open-minded.
+34 615 509 642 [email protected] www.linkedin.com/in/jorgecansinos @JorgeCansinos
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OutlookStrategic, Results-Driven CPG Leader with Proven Track-Record
Result-driven and dynamic executive with international CPG Marketing, Sales and General Management experience.
Delivered incremental business results and improved market shares, building strong equities, customer relationships and professional endorsements.
Developed category growth strategies, IMC, Innovation, Go-to-Market, lead Mergers & Acquisitions, and maximized potential through restructuring processes.
Ability to lead high performance teams, develop talent and organizational transformation to be Great Place to WorkHonored as #2 best Supplier in the Industry, and #1 Supplier’s Personnel (Advantage Survey).
Strategic thinker responsible for Strategic Plan, Budget and P&L, I’ve grown professionally working with iconic brands.
>20Years of
experience
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Geneva, SwitzerlandSC Johnson
Cali, ColombiaColgate-Palmolive
New York, NY. USASeagram S&WG
London, UKSeagram S&WG
Dallas, TX. USAUniversity of Dallas
Madrid, SpainWork & Living Today
Santo Domingo. RDVarma
Barcelona, SpainIESE Business School
Lisbon, PortugalSeagram S&WG
Cities where I’ve lived Countries I’ve visitedCities where I’ve worked extensively
Global mindset “Man cannot discover new oceans unless he has the courage to lose sight of the shore.” André Gide
Buenos Aires. ArgentinaTelefonica B2B
Mexico DF. MéxicoTelefonica B2B
Miami, FL. USATelefonica B2B
Chicago, IL. USASC Johnson
Year Company Position
2016-
2014General Manager
2014-
2010
General ManagerSpain & Portugal
2009-
2005
Commercial Vice-PresidentColombia
General Manager Hill’sSpain & Portugal
2003-
2000CEO & General Manager
2000-
1994
Vice-President eBusinessEurope
Modern Trade ManagerSpain & Portugal
1991 Sponsoring & Promotions
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Career “There are no secrets to success. It is the result of preparation, hard work, and learning from failure.” Colin Powell
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“Leadership and Learning are indispensable to each other.” John F. Kennedy
Education
MBA Master of Business Administration. International Management. 1992The University of Dallas. Graduate School of Management. Dallas, TX. USA. GPA: 3.5/4
Phd. Economics and Business Management. 2005 – Act.UAH Universidad de Alcalá. Madrid. Thesis: Marketing Premium Products and Services
AMP Advanced Management Program. 2001IESE Business School. Universidad de Navarra. Barcelona
Postgraduate Courses: Global Internet Marketing & Advertising in Internet. 2000Florida Atlantic University at ESIC Madrid
MBA Master of Business Administration. 1991Universidad Antonio de Nebrija. Nebrija Business School. Madrid
Law Degree. 1990UAM Universidad Autónoma de Madrid. Collegiate #50.088
Associate/Visiting Professor: Instituto de Empresa Business School Universidad de Alcalá – MAPFRE Nebrija Business School
Languages: Spanish: Native English: Fluent Portuguese: Fluent
DigitalDigital Experience at Work Improved knowledge of the upcoming information technologies (Cloud, Big Data and Internet of Things) Techedge Digital Startups (2016-Today) Telefonica B2B: Katalyx Food Marketplace (2000-2003) Seagram’s: eBusiness Team - B2C and B2B (1999-2000) GVC Stock Brokers: Bolsa Conexion - Ibertex (1989-1990)
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Personal & HobbiesFamily, Friends and Sport Values
“The competitive advantages the marketplace demands is someone more human, connected and mature. Someone with passion and energy. Flexible in the face of change, resilient in the face of confusion. All of these attributes are choices, not talents, and all of them are available to you.” Seth Godin
Availability to travel and relocate abroad Disciplined, Hard Working, Team Player,
Resilient and learned to Win and Lose...