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Managing Data Costs While Customers Are Roaming Off-Net

A MOBOLIZE SOLUTION SET

MOBOLIZE for Roaming

M O B O L I Z E f o r R o a m i n g !M O B O L I Z E f o r R o a m i n g !

How much control over your data roaming costs do you really have?You’vealreadynego/ateddataroamingrateswithotheroperators;factoredaveragecostsintoyourbusinessmodel.Isthatit?

Atthispoint,theonlywaystoreduceroaming-relateddatacostsaretorestrictusageorop/mizehowdataisconsumedbycustomers.Intoday’scompe//vemarket,takingawaylovedservicessuchasFacebookandYouTubewhiletravelingimpactscustomerexperienceand,inturn,loyaltyandreten/on.

Thereisabe-erway.Op/mizedatausagedirectlyonpeoples’mobiledevices–withoutimpac/ngtheiruserexperience.Insteadofappsautoma/callyreques/nghi-resvideosthatmakenodifferenceinviewing,automa/callysetbitratesthatop/mizeuserexperienceandbandwidth.Addi/onally,smartcachingensuresthatsubscribersonlyconsumethedatathat’srequired.Operatorssaveonwholesaledatacosts.

EnterMOBOLIZEforRoaming–anon-deviceop/miza/onsolu/onthatenablesoperatorstoreducetheiroveralldatacosts;whiledeliveringnewvalue-addedservicestosubscribersthatincreaseCustomerLife/meValue(CLV)andNetPromoterScore(NPS).

AT-A-GLANCEMobolize’s mobile data orchestration enables all kinds of opportunities

•  Op/mizewholesaledatausage.

•  Differen/atedataplanstoaQractnewusers.

•  SecureWi-Fi.

•  Deliver‘s/cky’valuetominimizechurnthroughincreasedcustomerengagement.

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M O B O L I Z E f o r R o a m i n g !

Move data flow control to the edge. Installedasanapponsubscribers’mobiledevices,MOBOLIZEforRoaminggivesMNOs/MVNOstheabilitytoshape,routeandblockcontenttoop/mizeusage.

Ourpatenteddataop/miza/ontechnologiesmakesureonlynecessarydataisdelivered–elimina/ngwaste,decreasingcostandenhancingthecustomerexperience.

MOBOLIZEforRoamingusestwopatenteddataorchestra/ontechniquestodelivermobiledataandvideoop/miza/on:

Video Pacing•  Controlsthebitrateatwhichstreamingvideoisdeliveredtothephone–cu\ngdataconsump/onbyas

muchas80%.

•  Configureshowaggressivelyvideoshouldbepaced–choosingbetweenhigherbitratesthatdeliversomesavingsandlowerbitratesthatdelivermaximumsavings,withlessbufferingandstuQering.

•  Worksonencryptedvideo,likeYouTubebecauseitrunsonthephone,withtrueapp-levelawareness.

Smart Caching

•  Intelligentlyiden/fiesindividualusers’favoriteappsandwebsitesandcachesthemostusedcontent,

todelivermaximumop/miza/on.

M O B O L I Z E f o r R o a m i n g !3

M O B O L I Z E f o r R o a m i n g !M O B O L I Z E f o r R o a m i n g !

Resolu?on! Bandwidth! 2GBDataPlan!

WithoutMobolize! 1080p! 4.5mbps! 62minutesofYouTube!

WithMobolize!720p! 2.1mbps! 136minutesofYouTube!

480p! 0.9mbps! 317minutesofYouTube!

The proof is in the numbers.

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How it works.

Mobolize’svideobitratecontroltechnology(VBC)op/mizesmobilevideobydynamicallypacingadap/vebitratevideosonthedevice–op/mizingdatausagebutnotimpac/ngusers’experience.Videoplayersonthephonerespondbyreques/nglowerbitratevideosfromthestreamingserver.

Itworkswithvirtuallyanyvariablebitratevideo,includingencryptedvideo.Mobolize’strueappawarenessletsitseestreamingvideowithoutrequiringdeeppacketinspec/on(DPI).Worksonstandalonevideoappsandwebsites,aswellasembeddedvideosonwebsite.

FULLNETWORK

RATE

M O B O L I Z E f o r R o a m i n g !

Being on subscribers’ mobile devices enables operators to provide new forms of subscriber engagement & value-added services.

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v  SecureWi-Fiwhileroaming–providingpeaceofmindwhenonpublichotspots.

v  Pushrewards,offersandno?cesdirectlytousers’mobiledevices–wherevertheyare.

M O B O L I Z E f o r R o a m i n g !M O B O L I Z E f o r R o a m i n g !

Security should be central to your service.Threats to users

Withasmanyas70%ofusersconnec/ngtoanunsecuredWi-Fihotspoteveryweek,themajorityofmobileusersarevulnerabletoawiderangeofthreats:

•  Packetsniffers(e.g.AirPcap).

•  Hotspotimpersona/on.

•  HackedAirBnBhotspots.

•  Loginsessionhijacking(e.g.Firesheep).

•  Pervasivemonitoring(e.g.NSAandGCHQ).

Give users the Wi-Fi security they need and expect on unsecured public hotspots.•  Automa/cprivacyprotec/onthatiseasytouse.

•  Encryptsunsecuredtraffictoensuredataisnevervulnerable.

•  TheonlySmartVPN™solu/onthatautoma/callyturnsitselfonandoff,makingitfasterandmoreefficient.

AT-A-GLANCEGive users the Wi-Fi security they need and expect while roaming and on unsecured public hotspots.•  Ensuresecurityfor

offloadtopublicWi-Fi.

•  Bolsteryourbrandasaleaderinsecuritywhiletappingintosubscribertrust,increasingNPS.

•  GainvisibilityandcontrolintothemobiletrafficthatgoesoverWi-Fi.

•  IncreaseARPU–Wi-Fisecuritycanbeasubscrip/onservicethatisingreatdemandtoday.

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M O B O L I Z E f o r R o a m i n g !M O B O L I Z E f o r R o a m i n g !

Op?on1Encryptedtunnelmayberouted

tooperatorcore

SITEA

SITEB

OPERATORCORE

Op?on2Encryptedtunnelmayberoutedto

Mobolizecloudservice(geo-distributed,auto-scaled)

Encryptsonlyasneeded,tomaximizebaQery&performance Automa/cdetec/onofWi-Fihotspots&

encryp/onofallHTTPfrombothbrowser&apps

How it works.

1.  Wheneverauserconnectstoapublichotspot,MOBOLIZEforRoamingautoma/callyoffersSecureWi-Fitotheuser(ifnotbundledoralreadypurchased).

2.  WhenMOBOLIZEforRoamingdetectsthatthehotspotisopenorunsecure,itautoma/callyenablesencryp/onforbothwebandapplica/onHTTPtrafficbeforeitleavesthedevice.

3.  TheencryptedHTTPtrafficcanbeforwardedfortermina/onateithertheoperator’sinfrastructureoratoneofMobolize’sgeographicallydistributedcloudservers.

4.  WhentheoriginalHTTPtrafficisdecrypted,itisthenforwardedtotheapp/webserver.

5.  Onthereturnpath,theresponsetrafficisencryptedbyMobolizecloudservers(ortheoperator’sinfrastructure),andremainsfullyprotectedun/litarrivesonthedevice.

6.  Wheneverauserdisconnectsfromthepublichotspot,encryp/onisautoma/callydisabled,maximizingperformanceandbaQerylife.

USE CASESprint uses Secure Wi-Fi to increase ARPU

•  PromotesSprint’sconcernforsubscribersafety.

•  Keepssubscriberssafeall/me–wherevertheyare.

•  MajorityofmobiletrafficgoesoverWi-Fi.

•  IncreasesARPUbyprovidingWi-Fisecurityasapaidservice.

•  ContextualalertspromoteshighaQachrates.

•  HighCLV;lowchurn.

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M O B O L I Z E f o r R o a m i n g !

Take the lead in contextual marketing and notification.MOBOLIZEforRoaminghelpsmobileoperatorsengagewithsubscribersatthe‘momentofintent’–poweringmanydatamone/za/onandcustomerengagementopportuni/esforoperators.MOBOLIZEforRoamingletstheoperatorsellcontextuallybymakingrelevantno/cesand/orofferstousersatthebestpossible/me.Operatorscandifferen/atetheirofferings,increasesalesofvalue-addedservicesandimprovecustomerexperience.

A win-win for everyone. 

•  Real-/metrafficalertshelpupsellservices.

•  Deliverrelevantoffersandopportuni/es,attheright/me,attherightplace.

•  Selldataplansandservicesbasedonwhatsubscribersaredoingatthemoment.

•  Configureeventwatching(e.g.accessingacertainapporwebsite).

•  Sendreal-/meno/fica/ons(e.g.customercareapp).

•  Understandtheuser’scontexttomakethebestoffer,increasingconversionrates.

M O B O L I Z E f o r R o a m i n g !8

USE CASEMacy’s uses surveys to build brand and learn more about consumers in new direct-to-consumer marketing

Push gifts, offers & notices directly to users’ mobile devices at the right time – wherever they are

USE CASEROK Mobile funds unique services and promotions with data cost savings from music subscriptions, life insurance, roadside assistance, and more.

M O B O L I Z E f o r R o a m i n g !

Mobolize’s on-device software enables mobile providers to See, Control and Monetize data on any cellular or Wi-Fi network. Mobile Network Operators (MNOs), Mobile Virtual Network Operators (MVNOs) and app providers use Mobolize’s mobile data orchestration solutions to enhance customer engagement and increase revenue – driving Customer Lifetime Value (CLV) and Net Promoter Score (NPS).

Corporate Headquarters2716 Ocean Park Blvd. Tel: +1-310-693-8340Suite 3055 www.mobolize.comSanta Monica, CA 90405 sales@mobolize.com United States

M O B O L I Z E f o r R o a m i n g !

EliminateWi-Fi&encrypteddata“blindspots”foracompleteviewofusage

SEE

CONTROLShape&routeanytraffictoop/mize,protect&managesubscriberusage

Differen/ateserviceswithsponsoreddataplans,value-addedservices&contextualofferstoincreaserevenue,driveadop/on&reducechurn

MONETIZE

About Mobolize

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