managing advertising and sponsorship requests more efficiently

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© Dr. Patrick Cotting, [email protected] CCI COTTING CONSULTING AG, Zilstrasse 27, CH-8153 Zürich-Rümlang

SPONSOR&AD-CHECK® A Management Tool to increase the efficiency and effectiveness of Sponsorship and Advertising Requests

Developed by Sponsorize based on inputs and the demand from the Swiss Sponsorship Circle and the Swiss Sponsorship Think Tank, with expert inputs from CCI COTTING.

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Helping you to answer these questions you might have...!

  Are you facing a lot of sponsorship and media advertising demands that take a lot of time to handle?

  Would you like to reduce the costs and your time to handle them?

  Are you looking to improve the targeting and the allocation of your advertising, media and sponsorship budgets?

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e Challenges we wanted to solve!

Sponsorship and Advertising requests create high costs:   It takes a lot of time to receive, read, coordinate internally and answer them   These time investments are in most cases not core business activities and do not create

business value   They quickly cost more than EUR 50‘000 per year just in costs for the personnel handling

these requests   Most companies use MS Office Excel sheets and type again the requests in order to have a

database -> with very limited analysis functions and a high time investment to create and manage the database.

There is a lack of objectivity for the allocation of Sponsorship and Media advertising budgets   Selection Criteria once set are not always followed   Selection criteria are understood differently among the different countries, regions, managers   There is often no common weighting of the selection criteria.

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e Innovation!

  Sponsorize IZE and CCI have developed an online application that saves time and costs and that increases the quality of sponsorship and media advertising requests.

  The application is easy, self explaining and includes the following tools:

Generating requests on

your own website

Request mask based on your

own criteria

Look & Feel of your own company/ website

Statistical evaluations

Graphical analysis

Automatic generation of

PDF presentations

Export in MS Office Excel

Different treatment of customers,

employees...

Response functions

Alert system in case of high

matching

Alert system with more

criteria

Technical hotline

Weekly, monthly reporting

With PDF / photo

appendices

Flexibility to add more modules

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Request via integrated online platform: The applicant fills-out and answers the questions

S&A Check evaluates request, based on weighted criteria

Pre-Selection of potential sponsorships and advertising placements with the highest criteria match. Automatic e-mail to sponsorship/media head and applicant. E-mail content and its sending can be individualised.

Database generation: acceptance folder, rejection folder, details of applicant, more CRM options

Data analysis: - From where - who - what - how much etc. & presentation generation tool

e main work is now done by the system and the applicant!

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Functionalities (1/2)!

•  Customized form according to your needs

•  Automatic selection of the requests

matching your criteria

•  Exportation of the data via an Excel sheet

•  Automatic answers sent to the rejected demands (details and text can be individualised)

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Functionalities (2/2)!

•  Statistical analysis tool, consolidating the data

•  E-Mail answer tool, individualised answers depending on different criteria (e.g. place, employee, field of activity…)

•  Provides you with precious indicators such as (in its basic version) :

  Origin of the demands   Number of accepted/

reject demands   Categories of domains

4 Steps that save you time and costs while increasing your effectiveness and efficiency!

Pre-Selection of the Licence you would like to get (Region, Country, Continent, World)

Session with CCI (Defining the criteria, question- naires, specials, design, implemen- tation)

Program- ming & Integration (iFrames, Adapting, Integrating on your

Website or on Minisite)*

GO LIVE Coaching Hotline Training

*Duration of the process: 4-6 weeks

Almost no need to get your IT involved. They will just get an html code line to integrate the request mask on the website.

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e Pricing (from EUR 211.-/month for your company)!

•  As simple and efficient as possible

•  Cheaper than a MS Office PRO license

•  Price per geographic area, regardless of the number of teams, departments and computers

•  Permanent technical hotline during office hours

•  Flexibility to adapt the platform to your « look and feel », integrating your critiera, your weighting etc.

•  All prices in EUR, excluding VAT.

•  Languages: english, deutsch, français (italian, spanish, russian, chinese on request)

Promotion until end of 2012: Personalisation of the request mask in your look&feel offered for free

One Region

One Country

One Continent

(e.g. Europe)

World

Price per year (EUR, excl.

VAT)

1 system (Sponsoring/ or Media advertising

2'980

4'980

9'980

14'980

2 systems (sponsoring and media advertising)

4'980

7'980

14'980

19'980

3-years-contract,

Price per year (EUR, excl.

VAT)

1 system (Sponsoring/ or Media advertising

2'533

4'233

8'483

12'733

2 systems (sponsoring and media advertising)

4'233

6'783

12'733

16'983

Please contact us for an offer:

[email protected]

You want to get an expert view on your actual sponsorship and/or media advertising activites and how you could improve them? You first need to work out or adapt the strategy and the criteria?

Your needs

Our team of experts is at your disposal to support you. We offer you tailor-made solutions:

OUR SOLUTION

You don’t know the exact return your campaigns will have / had ? We develop indicators based on research and practical experience that allow you to optimise the allocation of your ressources : ROI of your campaings / Customer acquisition cost / Media impact You would like to use all your sponsorship and/or media advertising data ? We consolidate and compile the data for you. We offer you a 360° view of your activities. This gives you a better understanding and the opportunity to improve them. You hesitate between different strategic options ? We can develop or help you to develop your new strategy. Our more than 21 years know-how in the field gives you the extra notch.

Would you like to get more?

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Are you interested?!We order We are interested in a free demo presentation

Sponsorship Management Tool

Advertising / Media Selection Management Tool

Both tools (sponsorship & media advertising)

One Region

One Country

One Continent (e.g. Europe or North America)

The World

Place / Date:

Company:

Name:

Department:

Address / Place:

E-mail/ Phone:

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APPENDIX A few information on CCI COTTING

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-  Consulting in the areas of Vision, Corporate Strategy, Positioning, Marketing, Sponsoring & Partnerships, Philanthropy, CSR/CSV, Finance, Business Development, Sales, Event and Media Management.

-  Connecting Solutions – helping to acquire, build and/or to strengthen relationships to stakeholders (clients, suppliers, employees, media, institutions, journalists, …)

-  Innovative Solutions – we innovate thanks to the combination of “best practice” experience with evidence from research.

OUR PROGRAM CCI = Consulting, Connecting, Innovating

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›  We are connected to 10 Universities* either as Faculty Members or Lecturers

›  We have a network of senior consultants with whom we work for many years on a worldwide basis; among those Sponsorize in Geneva – the Partner we have supported in developing the Sponsor&Ad Check Management Solution. Sponsorize works itself together with IBM.

›  We combine experience and know-how with young innovation spirit by integrating master students from our classes in projects.

*London School of Economics, IE Business School Madrid, Cairo University, University of Lugano, AISTS-EPFL Sports Management, CIES FIFA Master of Sports Management, University of Fribourg, University of Neuchâtel, University of Applied Sciences Northwestern Switzerland, Bahcesehir University Istanbul.

WHAT MAKES US DIFFERENT The combination of „Best Practice“ with „Best Academics“

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OUR CLIENTS A few of our clients with whom we work(ed)

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ABOUT DR. PATRICK COTTING See also: cci-cotting.com / linkedin / xing / mscom.usi.ch

Founder, CEO and Chairman of

CCI Cotting Consulting AG / CCI MEDIA (since 2008)

PhD in economics and social sciences (Dr.rer.soc.oec.) Johannes-Kepler-Universität Linz (A) with „summa cum laude“ MBA (lic.rer.pol.) of the University of Fribourg/Freiburg (CH)

Classes at UCLA Anderson Management School (USA)

Faculty Member of the Università della Svizzera Italiana (USI), IE University (School of Communication) Madrid and Lecturer at Université de Neuchâtel, Université de Fribourg, Cairo University, Bahcesehir University Istanbul, FHNW, EPFL.

Former positions:

Vice President Alliances & Partnerships, CREDIT SUISSE, e-investment services Europe

Director Marketing & Sales Central Europe, EUROSPORT.

Your Contact CCI COTTING CONSULTING LTD./ CCI MEDIA Zilstrasse 27 Oberdorfstrasse 12 CH-8153 Zurich-Ruemlang CH-1712 Fribourg-Tafers +41 43 541 4000 www.cci-media.com / www.cci-cotting.com Your direct line: Dr. Patrick Cotting, CEO, [email protected] / [email protected] +41 79 555 37 25 Skype: cottingconsulting Twitter: ccimedia pinterest/pcotting slideshare.net/pcotting

managing advertising and sponsorship requests more efficiently

Business

patrick cotting

cci cotting consulting

media advertising requests

media advertising demands

lot of sponsorship

sponsorship budgets

different criteria

lot of time