managing a publishing enterprise lesson 5 (ambedkar university)
DESCRIPTION
Traditional sales and the changing face of sales. The customer is king but he now has choices. What sort of sales team would you put together to address these challenges?TRANSCRIPT
![Page 1: Managing a Publishing Enterprise Lesson 5 (Ambedkar University)](https://reader035.vdocuments.mx/reader035/viewer/2022062615/547bc1e5b4af9f57718b493b/html5/thumbnails/1.jpg)
Los Angeles | London | New DelhiSingapore | Washington DC
Managing a Publishing HousePost Graduate Diploma in
Publishing
Ambedkar University, New Delhi
Lesson 5 – Content dissemination (sales)
![Page 2: Managing a Publishing Enterprise Lesson 5 (Ambedkar University)](https://reader035.vdocuments.mx/reader035/viewer/2022062615/547bc1e5b4af9f57718b493b/html5/thumbnails/2.jpg)
Los Angeles | London | New DelhiSingapore | Washington DC
Los Angeles | London | New DelhiSingapore | Washington DC
Discussion
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Los Angeles | London | New DelhiSingapore | Washington DC
Content dissemination
![Page 4: Managing a Publishing Enterprise Lesson 5 (Ambedkar University)](https://reader035.vdocuments.mx/reader035/viewer/2022062615/547bc1e5b4af9f57718b493b/html5/thumbnails/4.jpg)
Los Angeles | London | New DelhiSingapore | Washington DC
Los Angeles | London | New DelhiSingapore | Washington DC
Best Sales Channel
![Page 5: Managing a Publishing Enterprise Lesson 5 (Ambedkar University)](https://reader035.vdocuments.mx/reader035/viewer/2022062615/547bc1e5b4af9f57718b493b/html5/thumbnails/5.jpg)
Los Angeles | London | New DelhiSingapore | Washington DC
Los Angeles | London | New DelhiSingapore | Washington DC
Sales (simple traditional)
![Page 6: Managing a Publishing Enterprise Lesson 5 (Ambedkar University)](https://reader035.vdocuments.mx/reader035/viewer/2022062615/547bc1e5b4af9f57718b493b/html5/thumbnails/6.jpg)
Los Angeles | London | New DelhiSingapore | Washington DC
Los Angeles | London | New DelhiSingapore | Washington DC
Sales (online)
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Los Angeles | London | New DelhiSingapore | Washington DC
Alternate sales (traditional)
Los Angeles | London | New DelhiSingapore | Washington DC
![Page 8: Managing a Publishing Enterprise Lesson 5 (Ambedkar University)](https://reader035.vdocuments.mx/reader035/viewer/2022062615/547bc1e5b4af9f57718b493b/html5/thumbnails/8.jpg)
Los Angeles | London | New DelhiSingapore | Washington DC
Digital sales
Los Angeles | London | New DelhiSingapore | Washington DC
![Page 9: Managing a Publishing Enterprise Lesson 5 (Ambedkar University)](https://reader035.vdocuments.mx/reader035/viewer/2022062615/547bc1e5b4af9f57718b493b/html5/thumbnails/9.jpg)
Los Angeles | London | New DelhiSingapore | Washington DC
Sale possibilities today
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Los Angeles | London | New DelhiSingapore | Washington DC
Sales policies
• Credit period• Sales returns• Discount• Target driven incentive• Special sales• Stock clearance• Stock management
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Los Angeles | London | New DelhiSingapore | Washington DC
Capturing cost centers in sales