management project csr

8/18/2019 Management Project CSR

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A STUDY ON - CORPORATE SOCIAL RESPONSIBILITY

OF

AMUL COMPANY

Submitted in the partia !u"ment #! re$uirement

!#r $uai!%in&

Ma'ter #! C#mmer(e

Part I )A((#untan(%*

Sem-II

Submitted b%

+a%e'h , Shir#d.ar

R# N#/0

Pr#1e(t ,uide 2 Pr#!Mr'Sh#bha Mathe3

4i5e.anand Edu(ati#n S#(iet%6' C#e&e #! Art6'7

S(ien(e 8 C#mmer(e

Sindhi S#(iet%7Chembur7 Mumbai 9 :;; ;;=?->;=@*


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CERTIFICATE

Thi' i' t# (erti!% that the pr#1e(t #n C#rp#rate S#(ia

Re'p#n'ibiit% #! Amu (#mpan% in parita !u"ment !#t the

a3ard #! Ma'ter #! C#mmer(e Part-I )A((#untan(%* Uni5er'it%

#! Mumbai under the &uIdan(e #! Pr#!Mr'Sh#bha Mathe3 i'

her #ri&ina 3#r. and d#e' n#t!#rm an% part #! the pr#1e(tunderta.en pre5i#u'%A'# it6' (erti"ed that the pr#1e(t

repre'ent' the #ri&ina 3#r. #n the part #! the (andidate

C#e&e Sea

Prini(ipa

DrMr' + Phadni'

Interna Eaminer

External Exmainer

Pr#!Mr'Sh#bha Mathe3


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ACNOLED,EMENT

ith immen'e pea'e I pre'ented Stud% #n C#rp#arateS#(ia Re'p#n'ibiit% #! Amu C#mpan%6 pr#1e(t rep#rt #n

the (urrir(uum #! Ma'ter #! C#mmer(e Part

I)A((#untan(%* I 3i'h t# than. a the pe#pe 3h# ha5e

etended their 'upp#rt 8 &uidan(e !#r ma.in& thi' pr#1e(t

an enri(hin& eperien(e !#r me

I 3#ud i.e t# epre'' m% 'in(ere &ratitude t#3ard' #ur

pr#1e(t &uide Pr#!Mr'Sh#bha Mathe3 !#r &i5in& pr#per

dire(ti#n 8 hepin& at e5er% 'ta&e #! m% pr#1e(t er

time% (#-#perati#n 8 5auabe 'u&&e'ti#n' heped me t#

under'tand the 'ub1e(t' 3e 8 underta.e the 'tud% in

!u"in& manner


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DECLARATION

I under'i&ned hereb% de(are that the pr#1e(t rep#rtentited Stud% #n C#rp#arate S#(ia Re'p#n'ibiit% #! Amu

C#mpan%6 'ubmitted b% me under the &uidan(e

Pr#!Mr'Sh#bha Mathe3 i' parita !u"ed !#r the a3ard #!

Ma'ter #! C#mmer(ePart I )A((#utan(%* Uni5er'it% #!

Mumbai i' m% #ri&ina 3#r. and d#e' n#t !r#m an% part #!

the pr#1e(t' undertaen pre5i#u'%


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EECUTI4E SUMMARY

A study on Corporate social responsibility - Amul Company. What is

corporate social responsibility ,the overview of the Company

,History & ntroduction of the company.!hen what is the

ob"ectives ,importants & bene#ts of the C$%.!he usiness bene#ts

to the company due to corporate social responsibility.!he

achievements of Amul 'ovements & there rands & (roducts due

to C$%.

!he C$% held by Amul ie) C$%-sensitive usiness (hilosophy, C$%-

orientation !o *istributors & %etailers, C$%-oriented !o $ta+ Amul

relief trust. !he reen u"arat tree plantation campain by mil

producers of *airy cooperatives


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Tabe #! C#ntent'

/ ntroduction

0 1b"ectives

2 %esearch 'ethadoloy

3 En5ir#nmenta P#uti#n and R#e #! Bu'ine''

4 Imp#rtan(e #! CSR

5 Bene"t' #! CSR

6 Intr#du(ti#n #! C#mpan% -AMUL

7 C#rp#rate S#(ia Re'p#n'ibiit% hed b%Amu

8 Amu Reie! Tru't


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/9 Su&&e'ti#n 8 Re(#mmendati#n

// C#n(u'i#n

/0 Bibi#&raph%

INTRODUCTION

CORPORATE SOCIAL RESPONSIBILITY

!he voluntary compliance of social and ecoloical responsibility of companies is called Corporate $ocial %esponsibility :C$%;.Corporate social responsibility is basically a concept whereby

companies decide voluntarily to contribute to a better society anda cleaner environment. Corporate social responsibility isrepresented by the contributions undertaen by companies tosociety throuh its business activities and its social investment. !his is also to connect the Concept of sustainable development tothe company


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in the /889s, when the erman eta pharm, a enericpharmaceutical company decided to implement C$%. !he enericmaret is characteri>ed by an interchaneability of products. n/886 a halt in sales rowth led the company to the reali>ation thatin the eneric drus maret companies could not di+erentiate onprice or ?uality. !his was the prelude for the company to adopt C$%

as an expression of the company


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Environmental Pollution and Role of Business

!o preserve the society it is important to protect the environment.And, therefore, every business must tae measures to protect theenvironment rather than damain it. n this section let us learnmore about di+erent types of environmental pollution and role of business. Fature has iven us air, land includin mountains, hills,forests etc. and water in the form of rivers, laes, sea etc., which

create an environment in which we live. 1ur health and well bein


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larely depend on the ?uality of such environment. However, it isobserved that the ?uality of this environment is deterioratin dayby day. We are ettin neither pure water to drin nor clean air tobreathe. We are havin untimely rains, storms, cyclones, Goods,extended summer, etc. We are also su+erin from various diseasesbecause of such lower ?uality of environment. When the ?uality of

environment deteriorates, it is said that the environment is ettinpolluted. !hus, environmental pollution refers to contamination of environment by various substances that have adverse e+ects onlivin and non-livin matters.

Environmental pollution is of three typesDi; Air pollution,ii; Water pollutioniii; and pollution

et us have a brief discussion about these three types of pollution. a;. Air (ollution D- As we now the air we breathe contains several ases, dustparticles etc. 1ur body mechanism helps us in #lterin theunwanted ones and retainin those re?uired for our survival.However, if there is an imbalance in the proportion of ases anddust particles in air, beyond a certain point, our body mechanismfails to #lter them and we face problem. !his is also true in care of other natural thins lie forests, river etc. !hus, air pollution refers

to the presence of any unwanted ases, dust particles etc. in theair, that can cause damae to people as well as nature.

Causes of Air (ollution et us now how air ets polluted. $ome of the common causes of air pollution arei. Emission of fumes from vehicles.ii. Emission of smoe dust and chemicals from manufacturinplants.iii. Emission of ases and dust arisin from atomic plantsiv. Emission of smoe from oil re#neries, burnin of trees andplants in forests, burin of coal, etc.

Impa(t #! Air P#uti#n


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Air pollution has a lot of impact on our surroundins and on us.$ome of them are- (resence of ases in air, which are notre?uired by human beins, animals and birds, creates serioushealth problems. t can create diseases lie asthma, couh andcold, blindness, hearin loss, sin disease etc. t also causesenetic disorders. n the lon run and in extreme cases it can also

be fatal. Air (ollution creates smo in the winter, which is causedby smoe and dust when they mix with fo. t reduces naturalvisibility and irritates the eyes and respiratory tract. 1>one layeris a protective layer of ases around our earth, which protects usfrom harmful ultraviolet rays that come from the sun. t etsdepleted because of air pollution and thereby causes enemutation, enetic defects and sin cancer. !he temperature of the earth increases due to air pollution. !his is because whateverheat our earth receives from the sun is not radiated to theatmosphere due to the excessive presence of ases lie carbon

dioxide, methane, nitrous oxide, etc. Air pollution causes acid rainwhich means excessive presence of various poisonous ases liesulphur dioxide, nitroen oxide etc. in the rainwater. !his causes lotof damae to veetation, trees and marine life, buildins andmonuments etc. Environment is also polluted throuh excessivenoise, nown as Foise (ollution. Foise simply means an unwantedsound that causes irritation. t is caused by modern machines andadets such as rail enines, loud speaers, enerators,aeroplanes, vehicles, machineries, telephones, televisions etc. t

initially distorts communication process, but proloned exposure tonoise pollution can cause loss of hearin, headache, irritation, hihblood pressure, neuroloical or psycholoical disorders, etc.b;. Water (ollution D-Have you seen river Iamuna near *elhiJ Are you aware about theclean ana pro"ectJ !hese two ?uestions almost immediatelyremind us about the extent to which the water of our rivers hasbeen polluted. Water pollution refers to contamination of water dueto presence of unwanted and harmful substances thus, mainwater un#t for use.Causes of Water (ollution !he various reasons of water pollution are

i. *rainae of human excreta into rivers, canals etc.ii. mproper sanitation and sewae system.iii. *umpin of wastes and eKuents by various industrial units

into the rivers and canals.iv. *rainae of toxic substances lie chemicals and fertili>ers

used in cultivation, into streams and rivers.


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v. *umpin of arbae, dead bodies and almost everythinused in rituals to the nearby water source by households.E+ects of Water (ollution !he e+ects of water pollution areDa. t can create health ha>ards amon human beins,animals and birds. *iseases lie typhoid, "aundice, cholera,astroentytis etc. are common. b. t can endaner lives of

various a?uatic species. c. t can lead to scarcity of drininwater as the water of rivers and canals as well asunderround water et polluted.

C;. and (ollution D-and (ollution refers to dumpin of useless, unwanted as well asha>ardous substances on the land that derades the ?uality of soilwe use. 1ur land ets polluted because of the human carelessnesstowards the soil.Causes of and (ollution

!he main causes of land pollution areD:i; Excessive use of fertili>ers, chemicals and pesticides in

cultivation.:ii; *isposal of solid waste of industries, mines and ?uarries.:iii; *isposal of solid waste from construction of roads, buildins

etc.:iv; EKuents of some plants lie paper, suar etc. which are not

absorbed by soil.:v; Excessive use of plastic bas, which are non-bioderadable.

:vi; *umpin of non-composable wastes from households, hotelsand hospitals as well as from industries. !hese may includecombustible items lie plastic, cloth, wood etc., and non-combustible items lie metal, lass, ceramics, cement etc.

E+ects of and (ollutionand (ollution has the followin harmful e+ectsa. %educes the ?uantum of cultivable land area.b. Causes health ha>ards as it contaminates the sources of food.c. Causes damae to the landscape.d. eads to water and air pollution.


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IMPORTANCE OF CSR

Corporate social responsibility :C$%; plays a ma"or role indevelopin the economy of a country. t can be de#ned as the wayin which a company manaes various business entities to producean impact on the society. Companies with hih C$% standards are

able to demonstrate their responsibilities to the stoc holders,employees, customers, and the eneral public.usiness orani>ations that have hih corporate socialresponsibility standards can attract sta+ thereby reducinemployee turnover and cost of recruitment. What is the importanceof corporate social responsibilityJ Anyone can ive a clear answerto this ?uestion. Companies voluntarily contribute a lare sum of money to mae a better society and a clean environment.Corporate social responsibility is a process in which all companies

come toether as one and tae part in the welfare of the society.'any orani>ations conduct campains to create awarenessamon corporate, civic bodies, and overnment bodies about theimportance of corporate social responsibility.'any national and multinational #rms are boomin in variousdevelopin countries. ut at the same time, these countries su+ersocial challenes such as poverty, corruption, population rowth,etc. !herefore, it is important for all companies to strive toetherand adapt corporate social responsibility standards to mae thesociety better than before. An orani>ation can exhibit a better

imae in the society if it cares for its employees and involve themin social activities. !he responsibilities of an orani>ation mayrane from providin small donations to executin bier pro"ectsfor the welfare of the society. 'any business houses around theworld show their commitment to corporate social responsibility.What is the importance of corporate social responsibilityJ !heanswer lies in two thinsD

/; orani>ations understandin their role in developin a society

and

0; awareness amon business houses, corporate bodies, and thepeople. Lersatile, pro#table, and dynamic businesses are thedrivin forces that build the economy of the country. We mustremember that the rowth of a country purely depends on therowth of the society and the people in the society.


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BENEFITS OF CSR

1rani>ations of all si>es are rapidly discoverin that Corporate$ocial %esponsibility :C$%; and sustainable business practices canfoster improved reen prorams and overall environmentalstewardship.

!oday, we are seein increased awareness and active participationby business professionals in the development of C$% policies.1rani>ations are increasinly more involved in reen initiatives byadoptin sustainable processes and practices, adaptin productsand services to the low-carbon economy and innovatin in all areastheir business. !he net positive on reducin waste, desinin reenbuildins, implementin reen operations and maintenance plansM all have continually proven to yield a positive return oninvestment :%1;.

C$% has come to rely on a more complex set of factors thancorporate overnance alone, and liewise also depends onsustainable development, environmental impact and supply chainmanaement. !he development of the new carbon tradin marets, veri#edemission reductions :LE%s;, also nown as carbon o+sets, andrenewable enery credits :%ECations to create and measure direct %1 from C$%. iewise,C$% e+orts have shown to yield measurable returns in waste

reduction, improved eciency, diminished liabilities, improvedcommunity relations, and brand reconition. !hrouh communicatin clear and measurable sustainabilityob"ectives and the implementation of practical and e?uallyfunctional corporate overnance mechanisms, orani>ations arereali>in that they can have a achieve %1 throuh theirsustainability e+orts.nteral strateies in ensurin substantive lon-term resultsincludeD

*e#ne path of proress in C$% and strateically manae expectedorani>ational outcomes

Ensure basic C$% values are culturally interated across theorani>ation

Adopt an e+ective enaement stratey with staeholders tocreate buyer awareness and loyalty


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(roperly map orani>ational ob"ectives and critical successindicators with C$% performance metrics


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nnovative orani>ations that understand the value of C$% wor tocreate a corporate culture in which each employee is committed todoin his or her part to improve the environment. Accordin to@orrester %esearch , e+ective C$% and sustainability practiceswithin lare companies have been shown to contribute to a pro#tincrease up to 24 percent.

hat6' Y#ur ROI )Return #n In5e'tment*G !here are proven methodoloies that demonstrate %1 bene#ts toC$%. A partial summary of such strateies has been outlined belowand reGect best practices in the implementation of successful C$%prorams desined to drive improved operational performance andnet positive %1.

Bu'ine'' Bene"t2 Impr#5in& Operati#na EH(ien(% (erhapsthe stronest M and best documented M arument for enain

employees in environmental practices is the connection betweenC$% involvement and increased operational eciency. @ront-lineemployees are often in the best position to identify inecienciesand propose improvements. Educatin employees on C$% canimprove pro#tability by supportin reater eciency throuh lesswaste, water and enery usae.

Bu'ine'' Bene"t2 Inn#5ati#n Employee E&$ education is also asource of innovation and savins resultin from the development of

new product and service lines as well as new technoloies,materials or processes that reduce water, enery usae or harmfulmaterials.

Bu'ine'' Bene"t2 Supp% Chain Mana&ement Educatinemployees on sustainability practices throuhout the supply chaincan lead to reater eciencies and help build collaboration to meetsustainability, ?uality and other oals. t can also strenthenrelationships between a company and its suppliers by alininvalues and ob"ectives.

Bu'ine'' Bene"t2 Finan(ia Re'p#n'ibiit% We are seein anunprecedented level of overnment prorams and initiativesdesined to drive corporate decision-main within marets thatinclude manufacturin, construction, etc., to invest inimplementin practical and measurable reen buildin desin,construction, operations, and maintenance solutions.


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cost of worspaces throuh use of recycled furniture whilechanin too lowNuse lihtin :which provides eco-friendly worenvironments;, to name a few.overnment subsidies and incentives often further complementand reward e+orts to develop and implement successfulsustainable operations and maintenance prorams. Fearly all of

the points needed for EE* Certi#cation :39 points; can beachieved throuh the enery and atmosphere cateory :24 points;.t is by far the larest cateory within the ratin system, andemphasi>es the combination of enery performance and renewableenery, which has shown can lower costs by up to 49percent in the#rst year alone.t is widely accepted that reen buildin occupants are healthierand much more productive in their wor. With an averae of 89percent of Americans spendin more of their time indoors, reenbuildins often have better indoor air ?uality and lihtin, amon

other ey advantaes

'easurin the impact of C$% in achievin social and environmentaloals can be dicult, but is becomin more common if notexpected within corporations, often as a factor of C$%. !ypically inbusiness, what ets measured ets manaed, and as lon as theriht metrics system is created and data is traced accurately,almost any environmental C$% initiative can yield positive results.

!here seems to be a direct correlation between the implementationof e+ective reen prorams and desin of reen buildins toimproved oce worer productivity and employee morale, whiledrivin eciencies and reduced consumption.

nnovative, forward-thinin companies have learned that theymust be fully committed to strateic initiatives that are directlytied to their businessinincreased sales and fosterin trust with employees and community,can be achieved as a win-win in almost all situations. Withcommitted leadership and a strateic approach most companiescan #nd a substantial %1 bene#t in C$%.


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Intr#du(ti#n #!C#mpan%

ABOUT AMUL Amul :Anand 'ilBnion imited;T%pe Cooperativendustry *airy@ounded /835Head?uarters Anand, u"arat,

ndiaOey people Chairman,

u"arat Co-operative 'il'aretin@ederation td.

:C''@;%evenue B$P0./4 billion

:09/9N//;Employees 624 employees

of 'aretinArm. However,real poolconsist of 2.92million mil

producermembersWebsite www.amul.com

Amu is an ndian dairy cooperative, based at Anand in the state of u"arat, ndia. !he word Amul is derived from the $ansrit wordAmulya, meanin invaluable. !he co-operative is also sometimesreferred to by the unocial bacronym D Anand 'il Bnion imited.


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@ormed in /835, it is a brand manaed by a cooperative body, theu"arat Co-operative 'il 'aretin @ederation td. :C''@;,which today is "ointly owned by 2.92 million mil producers inu"arat.

Amul spurred ndiaQs White %evolution, which made the country theworldQs larest producer of mil and mil products. n the processAmul became the larest food brand in ndia and has also venturedinto marets overseas.*r.Lerhese Ourien, founder-chairman of the C''@ for more than29 years :/862-0995;, is credited with the success of Amul.


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Achievements of the "Amul Movement"

/. !he dairy cooperatives have been able to maintaindemocratic structure at least at the rass-root level with themanaement committee of the villae level unit elected fromamon the members in ma"ority of the villaes.

0. !he dairy cooperatives have also been instrumental inbridin the social divide of caste, creed, race, reliion &lanuae at the villaes, by o+erin open and voluntarymembership.

A(hie5ement' #! ,CMMF/. 2./ million mil producer member families

0. /4,659 villae societies

2. /4 *istrict Bnions

3. 8.3 million liters of mil procured per day

4. R/49 million :B$P0.62 million; disbursed in cash daily

5. C''@ is the larest cooperative business of small producerswith an annual turnover of R42 billion :B$P853.5 million;

!he ovt. of ndia has honoured Amul with the est of allcateories %a"iv andhi Fational Suality AwardT.

/. arest mil handlin capacity in Asia

0. arest cold chain networ

2. 37 $ales oces, 4999 wholesale distributors, 6 lah retail outlets

3. Export to 26 countries worth R/49 crore :B$P06.2 million;4. Winner of A(E*A award for eleven consecutive years.


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The Amul brand

C''@ :A'B; has the larest distribution networ for any @'Ccompany. t has nearly 49 sales oces spread all over the country,more than 4 999 wholesale dealers and more than 699 999

retailers.Amul became the worldQs larest veetarian cheese and the larestpouched-mil brand. A'B is also the larest exporter of dairyproducts in the country. A'B is available today in over 39countries of the world. A'B is exportin a wide variety of productswhich include Whole and $immed 'il (owder, Cottae Cheese:(aneer;, BH! 'il, Clari#ed utter :hee; and ndienous $weets. !he ma"or marets are B$A, West ndies, and countries in Africa,the ulf %eion, and $AA%C neihbours, $inapore, !he

(hilippines, !hailand, =apan and China, and others such as'auritius, Australia, Hon Oon and a few $outh African countries.ts bid to enter the =apanese maret in /883 did not succeed, but itplans to venture aain.n $eptember 0996, Amul emered as the leadin ndian brandaccordin to a survey by $ynovate to #nd out AsiaQs top /999rands.

n 09//, Amul was named the 'ost !rusted brand in the @ood andeveraes sector in !he rand !rust %eport, published by !rust%esearch Advisory. redi+.com) UndiaQs top 09 brandsD Amul is Fo./U (roductsAmulQs product rane includes mil powders, mil, butter, hee,cheese, 'asti *ahi, Iohurt, uttermil, chocolate, ice cream,cream, shrihand, paneer, ulab "amuns, Gavoured mil, basundi,Amul (ro brand and others. Amul (%1 is a recently launched brownbeverae "ust lie bournvita and horlics o+erin whey protein,*HA and essential nutrients to ids alon with its chocolatty taste.n =anuary 0995, Amul launched ndiaQs #rst sports drin Stamina,

which competes with Coca ColaQs (owerade and (epsiCoQsatorade. Amul also o+ers mithaimate which successfullycompetes with milmaid by nestle by o+erin more fat V at lowerprice.

n Auust 0996, Amul introduced Oool Ooo, a chocolate mil brandextendin its product o+erin in the mil products sement. 1therAmul brands are Amul Oool, a low calorie thirst ?uenchin drin)'asti utter 'il) Oool Cafe, ready to drin co+ee and ndiaQs #rst

sports drin $tamina.


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AmulQs cecreams are made from mil fat and thus are icecreams inreal sense of the word, while many brands in ndia sell fro>endesserts made from veetable fat. Amul cares for its consumersand tries to o+er them the best products at best price.

AmulQs suar-free (ro-iotic ce-cream won !he nternational *airy

@ederation 'aretin Award for 0996


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Corporate Social Reponibilit! held b! Amul

Corporate social responsibility :C$%; has been de#ned as thecommitment of business to contribute to sustainable economicdevelopment worin with employees, their families, the localcommunity, and society at lare to improve their ?uality of life, in

ways that are both ood for business and ood for development.T !o meet with the C$% it is expected that a business in its entireprocurement-production-processin-maretin chain should focuson human development involvin the producer, the worer, thesupplier, the consumer, the civil society, and the environment.ndeed, a very touh tas. 'ost businesses would certainlyGounder in not bein able to achieve at least one or many of thoseexpectations. ut A'B has shown the way.

CSR-'en'iti5e Or&ani'ati#na Stru(ture A'B is a three tierco-operative oranisation. !he #rst tier is the co-operative societyat the villae,of which) mil producers are voluntary members,manain the co-operative throuh a democratically elected 8-member manain committee, and doin business by purchasinmil from members and sellin it to the district level co-operative. !here are more than //,999 co-operatives in villaes of u"arat. !he second tier is the district co-operative that processes mil intomil products, marets locally and sells surplus to the state co-operative for national and international maretin. !here are /0

district co-operatives each bein manaed by a /4-member boardelected by the collee comprisin the nominated representativesor chairmen of the villae co-operatives. !hird tier is the state level co-operative - the u"arat Co-operative'il 'aretin @ederation :C''@; responsible for national andinternational maretin of mil and mil products produced andsold to it. !he C''@ is manaed by the board democraticallyelected by and from amonst the chairmen of the district co-operatives.

!he entire three-tier structure with the C''@ at its apex, is auni?ue institution because it encompasses the entire chain fromproduction of raw material to reachin the consumer with the endproduct. Every function involves human interventionD 02.59 lahprimary mil producers) 24,999 rural wormen in more than //,399villae societies) /0,999 worers in /4 dairy plants) 649 maretinprofessionals) /9,499 salesmen in distribution networ and599,999 salesmen in retail networ. Accumulation of human capitalis sine ?ua non for the development and rowth of any enterpriseor economy. !he C''@ is sensitive towards C$%. t believes that


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technoloy and capital are replicable inputs but not the humancapital. $ince men are the basis for achievin the C$%, the C''@lays emphasis on their development into competent, courteous,credible, reliable, responsive communicators and performers.


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CSR-'en'iti5e Bu'ine'' Phi#'#ph% !he #rst step towardsdischarin the C$% is the business philosophy of the C''@. t istwo-foldD one, to serve the interests of mil producers and second,to provide ?uality products to consumers as value for money.Evolution of an oranisational system has ensured that thecorporate social responsibility towards the primary mil producers,

villae and the ecoloical balance is ful#lled. !he mil producersare paid for their mil in accordance with maret forces andrealisation of value for their produce. nvariably the price paid tothe member-producers in u"arat is hiher by /4 per cent than thenational averae.

CSR-#rientati#n T# Di'tribut#r' 8 Retaier' !he C''@ hasidenti#ed the distributors and retailers are its important lin in itsvendor supply chain. !hrouh surveys the C''@ found that 89Vof the distributors do not et any opportunity of exposure to latest

manaement practices. !he C''@ realised that it was acorporate social responsibility to strenthen the core businessprocesses of its distributors so as to eep them in mainstreambusiness and compete with those with formal trainin inmanaement. !he C''@ has developed and trained all itsdistributors throuh Lalue-'ission-$tratey Worshops,competence buildin, Amul Iatra, Amul Suality Circle meetins,computerisation, and electronic commerce activities.Competency uildin 'odule of the C''@ is meant to infuse

professional sellin sills by main the distributors and theirsalesmen aware of latest sales manaement tools and techni?ues)enhance their nowlede of products) positionin andsementation strateies for various products.Bnder Amul Iatra the distributors and their salesmen are taen ona visit to Anand. *urin this visit they are shown dairy plants, theirup eep, international standards of hyiene and ?uality) thepractices adopted for clean mil production, and above all thecooperative philosophy. !hrouh one to one tal with the farmers,the distributors and salesmen reali>e A'B is a lare business of small farmers. !he visit leaves an everlastin impression on theirminds that by sellin A'B products, they are discharin a socialresponsibility towards a lare number of poor farmers whoselivelihood depends upon their sill and interity. !hey feel proudthat they are participants in development of rural society and thusin nation buildin.Earnin&' O! ,CMMF Furturin its primary members - the milproducers - is the #rst mission of the C''@. *ischare of thisresponsibility is reGected in the manner in which the C''@


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conducts its business and shares its earnins. !he mil from thevillae co-operatives is purchased at an interim price. $o as tomaximise the earnins of the mil producers the C''@ chanesthe product pro#le durin the #scal and directs its sales andmaretin activities towards those products that would brin inmaximum returns. !rue Every business oranisation follows the

same principle. ut the C''@ follows it with


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the central interest of the producers. *urin the #scal, as theC''@ #nds that from its earnins it is possible to pay more to theproducers for mil, the #nal price is declared hiher than theinterim price bein paid. efore the C''@ closes its #nancialaccounts the co-operatives are paid


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Amul Relie" Trut

A devastatin earth?uae :%ichter scale N 6.8; hit u"arat on 05th =anuary 099/. !he epicenter of the ?uae was located in Outchdistrict. t caused death of thousands of people, tens of thousandswere in"ured, hundreds of thousands were rendered homeless anddamae of billions of %upees was done.C''@ formed a speci#c orani>ation named JAmu Reie! Tru'tJ:A%!; under the Chairmanship of *r. L. Ourien in 099/ with a

donation of %s. 49 'illions for reconstruction of the school buildinsdamaed in the 099/ earth?uae in the Outch area.

!he !rust reconstructed 5 schools damaed by the aboveearth?uae at a cost of %s. 3/./ millions in Outch area. @our of these schools started re-functionin from the last two academicsessions and the other two schools from the current session.

A school reconstructed by Amul %elief !rust in the earth?uaea+ected %atadia Lillae in 'undra !alua of u"arat

A school reconstructed by Amul %elief !rust in the earth?uaea+ected Fana Asalia Lillae in 'undra !alua of u"arat.

A school reconstructed by Amul %elief !rust in the earth?uaea+ected *evpar Lillae in 'andvi !alua of u"arat

A school reconstructed by Amul %elief !rust in the earth?uaea+ected !oda Lillae in 'undra !alua of u"arat

A school reconstructed by Amul %elief !rust in the earth?uaea+ected 'oti hadai Lillae in 'andvi !alua of u"arat

A school reconstructed by Amul %elief !rust in the earth?uaea+ected Oathada Lillae in 'andvi !alua of u"arat


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#REEN #U$ARAT TREE P%ANTATION CAMPAI#N B& MI%'PRODUCERS OF DAIR& COOPERATI(ESAmu C##p' pant m#re than /==0K a.h' tree'

'il (roducer members of u"arat *airy Cooperatives- betternown as A'B have been celebratin the nationQs ndependence*ay in a novel manner by plantin lahs of saplins across u"arat

and have taen up an ambitious plan to save the environment byplantin trees, main ndia reen and thereby reducin the e+ectsof lobal warmin. !he mil producers of u"arat *airyCooperatives are conductin mass tree plantation drive every yearon ndependence *ay for last #ve years. n last #ve years :0996 to09//; the mil producers have planted around 2//.87 lahs trees;. !he most striin feature of these entire prorammes was that ithas been initiated by mil producer members of the dairycooperatives. !he uni?ue fact about the proramme was that the

mil producer members too up the oath to protect tree saplinstill it survives and rows into tree.1ver the years, due to intensive ariculture and dairyin variousnatural resources are ettin consumed at faster pace in u"aratstate of ndia. !he state level apex body of dairy farmers in u"aratave a serious thouht in this direction and discovered a novel ideafor ivin bac to nature. !he idea was Uone member one treeUplantation on our 59th ndependence day - /4th Auust 0996.!oput this idea in to the practice a desin team constitutin of representatives of member unions were formed. !he teamaccepted the idea by heart and immediately decided to spread itamon farmer members of villae dairy cooperative societies. !henthe idea was communicated to farmer members and they allwelcomed it and enthusiastically areed to implement the idea.@or smooth implementation of the idea, the desin team chaledout the road map for various activities. Execution teams wereformed at district union level to ive #nal shape and put the plan inaction. Lillae level coordinators were identi#ed and they weretrained to streamline activity of tree plantation. Larious awareness


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Su))etion * Recommendation

n todays society, and thans to increased lobal connectedness,practicin Corporate $ocial %esponsibility has become increasinlymore important for businesses of all si>esCorporate $ocial %esponsibility can be de#ned a commitment forbusinesses to behave ethically and contribute to economicdevelopment, while also improvin the ?uality of life for itsworforce and their families. C$% also wors towards bene#tin thelocal community at lare, which in turn is helpin improve ourplanet. !he ultimate point of practicin ood C$% is to drive trust in anorani>ation, and to help maintain a healthy and sustainableplanet.f your orani>ation is not currently worin towards improvin

their social responsibility, here is your chance. ts easy, use these#ve simple tips and youll see an improvement in no time.

/. $ustainable purchasin. 'ae purchasin decisions that areresponsible and sustainable, for oods as well as services. Ex.uy business supplies with reen certi#cation, and mae yourpurchases from local suppliers.

0. !ransparency. 'ae sure your orani>ation is upfront andhonest, provide information in a way that staeholders


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involved can obtain a proper insiht into the issues they deemrelevant.

2. Community development. Ensure a positive relationship withthe community, et your orani>ation involved. (artner withdi+erent charities, and help causes in need.

3. Employee relations. @ollow the rules of law, no discrimination

towards employees, and ensure that minimum wae is met.Communicate with employees, be commitment to listen toyour employees and allow time for feedbac. 'ae them feellie they are a part of a team, use unexpected rewards andstimulate innovation.

4. Accountability. !ae true responsibility for all of yourorani>ations actions.

C#n(u'i#n

The 'tud% #n C#rp#rate '#(ia re'p#n'ibiit% AMUL

here A 'tand 9 Anand 7M 'tand - Mi. 7U Stand - Uni#n7 L

'tand - Limited

Amu mean' pri(ee'' in 'an'.rit 8 It6' the N#= Dair%

Brand in India Amu ha' muti-dimen'i#na impa(t #n rura

e(#n#m% 8 '#(iet% #! india In'pirin& Leader'hip7C#n'umin&

5aue'7 Buidin&net3#r.7C##rdinati#n !#r (#mpeti5ene'' 8

te(hn##&% !#r ee(ti5ene''


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BIBLIO,RAPY

www.oole.com

www.old.nios.ac.inX$ecbuscourthe2bottomline.wordpress.com

http://www.old.nios.ac.in/Secbuscourhttp://www.old.nios.ac.in/Secbuscour


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management project csr

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