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Ryan SkippT- S y s t e m s I n t e r n a t i o n a l G M B H

I C T S o l u t i o n S a l e s & P o r t f o l i o M a n a g e m e n t P o r t f o l i o Ar c h i t e c t u r e

Drive new levels of IT agility through delivery of unified customer requirements for cloud computing enabling secure federation of cloud services, automation of IT infrastructure, common management and policy for data center resources, and transparency in cloud service capability and metrics.

Create & Deliver

Unified Customer Requirements Through

Usage Models

Collaborate

With Standards Organizations and Industry to Accelerate Deployment

Commit

Roadmap to Guide Internal IT Deployments

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Intel Serves as Technical Advisor to the Alliance

Hundreds of Gl obal IT Leaders STEERING COMMITTEE

ADOPTER MEMBERS

CONTRIBUTING MEMBERS

SOLUTION PROVIDERS

WHY WORK TOGETHER?

TO ACCELERATE CLOUD SOLUTIONS

Unified Voice Accelerates Market Delivery PRIORITIZE

Solution Testing and Deployments based on a Common Foundation

DELIVER

Today’s Learning forms Foundation for Tomorrow’s Requirements

SHARE

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ODCA Driving Positive Results

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Aligning services with ODCA requirements

Published application resiliency best practice paper

Demoed solutions based on ODCA

requirements

Building private cloud based on ODCA

requirements

Completed first public PoC of security usage

models

Driving RFPs based on requirements

Delivering services Driving PoCs

Publishing best practices

Integrating services into POCs

ODCA Life-cycle and Momentum

ODCA Defines Usage Models

SP Align Solutions to ODCA

ODCA Shares Results

Usage Models

Evolution

Customer Voice

Industry Solutions

Initial Adoption

Scale Out

Learn

ODCA Leaders Ramp POCs/RFPs

Check-Lists Started

19 Usage Models Published

Framework Established

Peer Learning Tools Papers Delivered

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Members

Adopt

Solutions

Membership Value (Q3-2012 Survey)

72%

57%

57%

55%

47%

0% 20% 40% 60% 80%

Peer

Learning/Networking

Solving Technical

Issues

Learn from LeadingOrgs

Networking with ITLeaders

Influence VendorFeature Set

Membership Motivations

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100%

Members who wish to keep or

raise their level of ODCA engagement

Member Application Targets for Public and Private Cloud

53%

47%

38%

36%

33%

0% 20% 40% 60%

Sales and…

Productivity

HR

ERP

Security

Public Cloud SaaS

56%

53%

49%

42%

40%

0% 20% 40% 60%

ERP

Finance

Security

HR

Engineering

Private Cloud SaaS

>75% are Considering Hybrid Application Deployment

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>90% virtualization software

>2/3 server hardware

Majority of enterprise storage, networking & management

Unique opportunity to collaborate with data center market leadership to accelerate

solution delivery choices

Industry Leaders Active in the Alliance Solution Provider Member Market Representation

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Detailed membership benefits can be found in the Alliance’s website: opendatacenteralliance.org

Join It Leaders To Define & Shape Roadmap For Future Cloud And Data Center Innovation

* I n t e l i s a n a d v i s o r ( n o n - v o t i n g m e m b e r )

Steering Contributor Adopter

Benefits of Membership:

1. Drive direction of Alliance & Roadmap

2. Visible leadership through Alliance marketing

3. Deepest insight gained through collaboration with other IT leaders across Alliance groups

Benefits of Membership:

1. Drive direction of usage models through workgroup participation

2. Leadership through contributor brand recognition in Alliance marketing

3. Deep insight gained through workgroup collaboration and review of .5 roadmap

Benefits of Membership:

1. Leverage ODCA best practices in data center deployments.

2. Recognition in membership marketing for the Alliance

3. Early access and review of Alliance publications including review of .7 roadmap.

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Engagement Opportunities

The Alliance offers our membership great opportunities for engagement,

participation and learning.

Our annual Forecast conference, regional Leadership Events, and and website

engagement tools are a few of the programs that the Alliance has offer as

membership benefits.

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www.opendatacenteralliance.org

The Time is Now

Join Today • Accelerate: Collaborate with hundreds of global IT customers

• Engage: Provide feedback on requirements in development, participate in POCs

• Commit: Integrate requirements into your solutions roadmap

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