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Vodafone Chair Mobile Communications Systems, Prof. Dr.-Ing. G. Fettweis
Dr. Alejandro Zalnieriunas
Management of Technology Innovation (MTI)
Sommersemester 2011
Chapter 1: Introduction
TU Dresden Alejandro Zalnieriunas Slide 2
> Introduction
> Innovation Strategy, Open Innovation
> Innovation Process and Tools
– Ideation and Creativity
– Concept and Feasibility
– Implementation
– Life Cycle
> Innovation Measurement and Economics
> People and Innovation Culture
> Management of Knowledge and Skills
> Intellectual Property Rights (IPR)
> Selected Topics
Lecture Content
TU Dresden Alejandro Zalnieriunas Slide 3
Lecture Objective
> The objective of the lecture is to give students innovation knowledge
especially in the following areas
How Innovation happens within an organisation and behind its borders
Innovation strategy, process and culture
Innovation tools
Role of employees and management
Creativity methodology
Innovation measurement
Innovation economics
Brief study cases of innovative companies
TU Dresden Alejandro Zalnieriunas Slide 4
> Keith Goffin, Rick Mitchell. Innovation Management - Strategy and
implementation using the Pentathlon Framework, Palgrave Macmillan, 2010.
Also available in German language (FinanzBuch Verlag, 2009).
> Mark Dogson, Davig Gann, Ammon Salter. The Management of Technological
Innovation, Oxford Univertsity Press, 2008.
> Paul Trott. Innovation Management and new Product Development, Prentice
Hall, 2008.
> Klaus Kerth, Heiko Asum, Volker Stich, Die besten Strategietools in der Praxis,
Carl Hanser Verlag, 2009.
> Benno van Aerssen, Revolutionäres Innovationsmanagement, mi-
Wirtschaftsbuch Verlag, 2009.
Literature
TU Dresden Alejandro Zalnieriunas Slide 5
> Introduction
> Innovation Strategy, Open Innovation
> Innovation Process and Tools
> Ideation and Creativity
> Concept and Feasibility
> Implementation
> Life Cycle
> Innovation Measurement and Economics
> People and Innovation Culture
> Management of Knowledge and Skills
> Intellectual Property Rights (IPR)
> Selected Topics
Lecture Content
TU Dresden Alejandro Zalnieriunas Slide 11
Technology, Invention and Innovation
> Technology is a replicable artefact with practical application and the knowledge related to its development and use
> An Invention is something new, inventive, commercially usable and sufficiently explained (see also IPR section)
> An Innovation is
a successfully commercialised new idea
An invention, a new idea or new application that delivers value
the successful commercial exploitation of an invention, a new idea or application
…
AN INNOVATION IS THE IMPLEMENTATION
OF SOMETHING NEW
WHICH DELIVERS BENEFIT
INVENTION Implementation Benefit INNOVATION
TU Dresden Alejandro Zalnieriunas Slide 12
Megatrends for Long Term Strategies
2010 1995
1 5 Environmental and climate protection
2 2 Accelerated globalisation
3 3 Scarcity of natural resources
4 7 Lack of qualified staff
5 1 Demographic change
6 6 Technological progress
7 8 Growing influence of capital matkets
8 9 Shift in political power blocks
9 11 Increasing urbanisation
10 4 Migration and ethnic conflicts
11 11 Polarisation of societies
12 12 Constant structural change
RankingMegatrends
TU Dresden Alejandro Zalnieriunas Slide 15
Innovation Process / Development Funnel l
Ideation Concept Feasibility Imple-
mentation
Products,
Services… Concepts
Feasibility projects Products,
Services…
Ideas
TU Dresden Alejandro Zalnieriunas Slide 16
Ideation Concept Feasibility Imple-
mentation
Gc GF GI
GL
Ideas
Concepts Feasibility projects Implementation
projects
Decision Gates
Innovation Process / Development Funnel IIa
Problem statements, development requests
Life
Cycle
STAGE GATE PROCESS
Products,
Services,
Processes,
Business Models,
… New ideas
TU Dresden Alejandro Zalnieriunas Slide 17
Ideation Concept Feasibility Imple-
mentation
Gc GF GI
GL
Ideas
Concepts Feasibility projects Implementation
projects
Decision Gates
Innovation Process / Development Funnel IIb
Problem statements, development requests
Life
Cycle
STAGE GATE PROCESS
Project portfolio management Life Cycle Management
…
Products,
Services,
Processes,
Business Models,
… New ideas
TU Dresden Alejandro Zalnieriunas Slide 18
Innovation Process – Creativity and Analytics
Ideation Concept Feasibility Imple-
mentation
Creativity, freedom, controlled chaos, high risk, low failure costs...
Analytics, discipline, structure, high failure costs...