management of pepsi coca cola
TRANSCRIPT
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PROJECT OF MANAGEMENT
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GROUP MEMBERS
Shazia KanwalSumman Niaz
Hannan SohrabSultan
Mehmood
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INTRODUCTION OF PEPSI
Brand of Pepsico. No.1 soft drink in Pakistan Introduced by Caleb Bradham in
1893 Operates in more than 156 countries
of the world Head quarter is in New York
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PEPSI PAKISTAN Founded by Nawab Siddique Hussain
Qureshi In 1971, first plant was established in
Multan Faced severe competition from ”7up” which
was established in 1968 Introduced “Teem” to compete with “7up” “7up” was acquired by Pepsi, later Head office is in Lahore
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CONT’D PEPSI PAKISTAN
Distribution Centers are in: Karachi Lahore Multan Gujranwala Faisalabad Islamabad
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INGREDIENTS OF PEPSI Carbonated Water High fructose corn syrup Caramel color Sugar Phosphoric acid Caffeine Citric acid Natural Flavors
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INTRODUCTION OF COCA COLA
Brand of Coca Cola Co. Introduced by John Pemberton in
1886 Operates in more than 200 countries
of world Head quarter is in Georgia
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COCA COLA PAKISTAN Started in Pakistan in 1953 Head office is in Karachi Distribution centers are in:
Karachi Sialkot Hyderabad Faisalabad Gujranwala Multan Lahore Rahim Yar Khan
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INGREDIENTS OF COCA COLA
Caffeine Cocaine Carbonated water Sugar Phosphoric acid Natural flavors
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VISION, MISSION AND VALUES
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VISION STATEMENT OF PEPSI
"To be the world's best beverage company.”
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MISSION STATEMENT OF PEPSI
"To be the world's premier consumer ProductsCompany focused on convenient foods andbeverages.”
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CORE VALUES OF PEPSI
Core Values
Care for Customer
s
Sell only proud
products Speak Truth
Balanced long term and short
term benefits
Respect for others Innovative
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VISION STATEMENT OF COCA COLA
“Be a highly effective and fast-movingorganization.”
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MISSION STATEMENT OF COCA COLA
To refresh the world... To inspire moments of optimism and
happiness... To create value and make a difference.
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CORE VALUES OF COCA COLA
Leadership
Integrity
Accountability
Passion
Diversity
Quality
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BOARD OF DIRECTORS OF PEPSI
Mr. Akbar Akhtar Khan(Chairman)
Mr. Haroon Akhtar Khan(Chief Executive Officer)
Mr. Amjad Jahanzaib Khan(Company Secretary)
Mr. Ghazi Akhtar Khan(Member)
Mr. Saifullah Khan Paracha(Member)
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BOARD OF DIRECTORS OF COCA COLA
Nadeem Chowhan(Senior facilitator and consultant)
Farhad Karamally(International Management Consultant)
Naveed Khan(Admin and operations manager)
Kamran Rizvi(Founding Director)
Mehreen Shoaib(Senior Consultant)
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PRODUCTS OF PEPSICO.
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PRODUCTS OF COCA COLA CO.
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MANAGEMENT FUNCTIONSManagement Functions
Planning
Organizing Leading Controlling
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PLANNING
Planning involves Defining goals Establishing strategies Developing plans to coordinate
activities
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MANAGEMENT FUNCTIONS OF PEPSIPlanning GOAL: to beat competitors and to
improve quality Centralized decisions Traditional goal setting technique Formal Planning Handle unusual situations by
conducting special meetings with employees
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ORGANIZING
Organizing is defined as: Determining what needs to be done How it will be done Who is to do it
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ORGANIZING
Work specialization Team work Low managerial levels Training of employees
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DEPARTMENTSHRM DepartmentPlanning analysis DepartmentMRD DepartmentAudit DepartmentProduction Depatment
Quality Control Department Inventory Department Empty stock Department
Sales Department Post mix Department
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LEADING
Leading involves: Motivating Working with and through other people
to accomplish organizational goals
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LEADING
High level of motivation Bonus and salary packages 5Kg sugar on Eidain Profit Allowance Travelling allowance and daily
allowance
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CONTROLLINGControlling is defined as: Monitoring Comparing Correcting work performance
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CONTROLLING Audit of accounts Top level management has proper
check and balance on lower level management
Each manager has one assistant manager to check the performance of staff employees
How to solve conflicts between employees?
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MANAGEMENT FUNCTIONS OF COCA COLA
Planning GOAL: To ensure proper delivery of
products to customers Rational decisions Centralized decisions Traditional goal setting technique Formal Planning
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ORGANIZING
High formalization Team work Training of employees
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DEPARTMENTS
HRM Department Account Department Marketing Department R&D Department Sales Department IT Department
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LEADING
Discuss with employees various problems faced by them
Bonus and salary packages Incentives like TA, DA Social with employees
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CONTROLLING Check and balance on employees Take action against problem creators Control proper distribution of products Compare stated and real goals Manager in every field to control
activities in that department
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SWOT ANALYSIS
SWOT
STRENGTHS
WEAKNESSES
OPPORTUNITIES
THREATS
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SWOT ANALYSIS OF PEPSISTRENGTHS More brands than its competitors like Coca
Cola, Amrat Cola Most preferred soft drink in Pakistan Low employee turnover rate Discount schemes for customers from time
to time More brand loyal customers Sponsors sports, musical concerts, walks
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WEAKNESSES
Low foreign investment No discount or incentives for retailers Not considering important outlets like
hotels, canteens, colleges
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OPPORTUNITIES
Launch products in areas where Coca Cola has not made supply
Provide refrigerators where Coca Cola has not provided
Increase the sales through increase in investment in musical concerts and cultural shows
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THREATS
PEPSI stands for “Pay Each Penny to Save Israel”
Increased taxes Coca Cola is a strong competitor of
Pepsi Local brands Other drinks like juices
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SWOT ANALYSIS OF COCA COLASTRENGTHS Brand Name Most preferred drink in international
market Captures all the outlets of Railway
stations Foreign investment
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WEAKNESSES
No discount schemes for customers and distributors
High employee turnover rate Less carbonated as compared to Pepsi Less brands than Pepsi Pepsi captures the outlets of airport Lack of popularity of many Coca Cola
brands
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OPPORTUNITIES Advertise less popular brands Purchase rising brands Increase number of distribution centers Offer scholarships for students Sponsor Pakistan Hockey Team
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THREATS
Tough competitors like Pepsi Govt. policies Threat of Health Minister Public Pressure Groups Other drinks like juices
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ANALYSIS OF FINANCIAL STATEMENTS
Company Name
Total Revenue Gross Profit Net Profit
(Amount in Billions)
(Amount in Billions)
(Amount in Billions)
Pepsi 55,137 41,395 15,642
Coca Cola 40,990 29,902 8,824
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FINANCIAL STATEMENT ANALYSIS
Pepsi Coca Cola
55,437
40,99041,395
29,902
156428824
Chart TitleTotal Revenue Gross Profit Net Profit
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BALANCE SHEET ANALYSIS
Company Name
Current Assets
Fixed Assets Total Liabilities
(Amount In billions)
(Amount in Billions)
(Amount in Billions)
Pepsi 23,135 36,836 59,971
Coca Cola 14,205 34,120 48,325
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ANALYSIS OF BALANCE SHEET
Pepsi Coca Cola
23135
14205
36836 34120
15368
48325
Chart TitleCurrent Assets Fixed Assets Total Liabilities
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CONSUMER ANALYSIS OF PEPSI AND COCA COLA
Pepsi50%
Coca Cola35%
Others16%
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CONCLUSION
According to the research and survey conducted by us, management of both cmnies are performing good. But Pepsi is most preferred soft drink in Pakistan as compared to Coca Cola due to different offers due to taste.
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THANKS