Empirical Analysis of Herzberg’s Two Factor Theory of Jamuna

Herzberg’s Two

Factor

Jamuna Group of Industries

Asif Mahmud Onik ID : 141051002

Umma Tamanna ID : 141051074

Bithi Athter ID : 133051065

Shakil Rayhan ID : 133051043

Nurul Alam ID : 133051019

The Presenters…….

The nucleus of Jamuna Group has formed in

1974.

Emphasize and ensure business ethics.

Jamuna group always work together.

A team of motivated

Why Jamuna Group of Industries

Heart of this group.

The responsibility for achieving objectives of promoting growth by increasing productivity and profitability.

Development and expansion of Jamuna Group of Industries.

Why Choice Marketing Department (Herzberg’s Two Factor)

Herzberg’s Two Factor

Intrinsic (satisfiers)

Hygiene (dissatisfies)

Herzberg’s two factor Theory Intrinsic & Hygiene Theory

SerialNumber

Hygiene (dissatisfies) SerialNumber

Intrinsic (satisfiers)

1 Salary good 1 Responsibility 2 Personal life 2 Achievement3 Security of job 3 Performance4 Company policy 4 Experience5 Working condition 5 Work itself6 Technical skill 6 Opportunity for advancement7 Interpersonal relations 7 Personal Recognitions

Data Presentation and Analysis:Scale: Definitely Disagree (DD) Generally Disagree (GD) Somewhat Disagree (SA) Generally Agree (GA) Definitely Agree (DA)

Hygiene (dissatisfies) Factors as Foundations for Heightening Marketing department, Motivation in Jamuna Group of Industries.

Questions DD(%)

GD(%)

SA(%)

GA(%)

DA(%)

Salary and benefits, basic income, fringe benefits, bonuses, holidays, company cars, and similar items can heighten the motivation of the marketing department in Jamuna group.

0 023

Average25

average

Working conditions, such as working hours, workplace layout, facilities, and equipment’s provided for the job can heighten the motivation of the marketing department in Jamuna group.

0 034

average14

average

Company policy, which is the rules and regulations formal and informal that manage employers and employees in the Jamuna, can improve the motivation of the marketing department.

0 04

average38

average6

average

Intrinsic (satisfiers) Factors as Foundations for Heightening Marketing department, Motivation in Jamuna Group of Industries.

Questions DD(%)

GD(%)

SA(%)

GA

(%)

DA(%)

Responsibility, Performance, work itself can heighten the motivation of the marketing department in the Jamuna group.

13average

15average

20average

0 0

Achievement, Experience, Opportunity for advancement provided for the job can heighten the motivation of marketing in the Jamuna group.

22average

26average

0 0 0

Personal recognition can heighten the motivation of the marketing department.

2average

4average

42average

0 0

Data Presentation of marketing department in the Jamuna group:

Basic income, fringe benefits, bonuses average 55% people are

definitely agree for their job in few facilities.

Responsibility, work itself as well as mean employees response average

score of 25% (Definitely disagree).

Opportunity for advancement provided for the job marketing department

employee’s mean response average value of 57% (Generally disagree).

The findings suggest that these factors can make the marketing

department unhappy if they poorly managed by the Jamuna group

managements.

Analysis of satisfied & dissatisfied level of marketing department

Variable Frequency Satisfied DissatisfiedSex:

Male

Female

Total:

33

15

48 employees

10

12

23

3

About 12 female employees satisfaction level is high and 3 female employees are dissatisfied.

Opposite respond of male employees, 10 are satisfied and 23 people are dissatisfied.

Variable Frequency Satisfied DissatisfiedEducation Qualification:

National Diploma

BA Hon’s

BSC

Masters/MBA

Total:

10

12

8

18

48 employees

9

4

5

6

1

8

3

12

BA Hon’s, Bsc, Masters Education qualification employees according dissatisfied level 8, 3, and 12.

Variable Frequency Satisfied Dissatisfied

Working Experiences:1-5 Years

6-9 Years

Above 10 Years

Total:

30

12

6

48 employees

11

2

6

19

10

0

10 years experienced employee are more satisfied than the other employee’s.

6 to 9 years 12 people respond as a result 2 employees are satisfied and10 are not.

Report Finding

Hygiene (dissatisfaction) factor are fulfill of Marketing

Department.

Intrinsic (satisfiers) area most of the employees are not

satisfied.

Herzberg’s two-factor theory may be questionable.

Find more information like observe on employees sex,

education quality and working experiences.

Recommendation

Some factors to improve the marketing employee’s motivation in the Jamuna group of Industries are as given below:- Safe and healthy environment for marketing department

employees in Jamuna group of Industries.

Opportunity that develops human capacities for marketing department employee in Jamuna group of Industries.

Thank you