managed capacity promotion
DESCRIPTION
Managed Capacity Promotion. Disrupt / Take-out the Competition. Managed Capacity Promotion. Guarantee the Cost of Your Data Protection. The Mechanics. Target New Customers ONLY Agressively a ttack the c ompetition Managed Capacity 25% DISCOUNT - PowerPoint PPT PresentationTRANSCRIPT
Managed Capacity Promotion
Disrupt / Take-out the Competition
Managed Capacity Promotion
Guarantee the Cost of Your Data Protection
Target New Customers ONLY Agressively attack the competition Managed Capacity 25% DISCOUNT No TB Capacity expansion required for 3 years Buy-Back remaining competitive maintenance * 2 Offerings
RPO and RPO & RTO Solutions
• Buy-back is a credit up to 25% of Net to CA Purchase Price• *TB Expansion – Customer must licence for all data being
backed up by competitive solution
The Mechanics
NOT FOR EXISTING CUSTOMERS - Offer Managed Capacity (RPO and RPO &
RTO at 25% discount ) Customers purchase Capacity for the data they
are backing up today and will not be required to purchase additional capacity for the next 3 years
At the end of Year 3 – they would renew for the capacity they are actually using
DEAL REG STILL APPLIES! – Great Margins
AMAZING OFFER
Pricing is Aggressive (-25%) TARGET COMPETITION Great to win NEW Business Simple to Buy Simple to Manage Simple to Switch DISRUPT THE MARKET
What is needed
End User Addendum (requires signature) Reseller T’s & C’s (auto accept on order) Offer runs to March 31st 2013
Managed Capacity Promo – Key Messages
We’ll even help them switchWhat’s more, we’ll even help them switch to CA ARCserve by offering to buy any remaining
maintenance contracts.
All Inclusive Managed Capacity at 25% discountThe savings start immediately. If they switch to CA ARCserve All Inclusive Managed Capacity now, we’ll
welcome them with a 25% discount.
We’re taking simplifying data protection even further for our customers. Now we’re cutting through the complexity of budgeting and paying for spiralling data protection needs for the next three years –
regardless of how much our customers’ needs increase.
No price increase for three yearsAs all our customers know, data is getting bigger. But with CA ARCserve, the costs don’t have to. They
simply pay for the capacity their organisations require now, and regardless of growth, their data protection costs will remain unchanged
It’s just another reason why data protection couldn’t be simpler with CA ARCserve
SKUs
CA 11/12/2012 CARPMC16CUW25C6
CA ARCserve r16 RPO Managed Capacity - Competitive Upgrade and/or Competitive Bid option from 3rd-party per-terabyte Data Management product - ARCserve Backup and ARCserve D2D and ARCserve Replication-File Only - Product plus 3 Years Enterprise Maintenance
CA ARCserve R16 RPO MNGD CAP - COMP UPG AND/OR COMP BID O FROM 3RD-PARTY PER-TERABYTE DATA MGMT PROD - ARCserve B/U & ARCserve D2D & ARCserve REPLICATION-FILE ONLY - PROD + 3 YRS ENT MNT
CA 11/12/2012 CARTMC16CUW25C6
CA ARCserve r16 RPO RTO Managed Capacity - All Inclusive - Competitive Upgrade and/or Competitive Bid option from 3rd-party per-terabyte Data Management product - Product plus 3 Years Enterprise Maintenance
CA ARCserve R16 RPO RTO MNGD CAP - ALL INCLUSIVE - COMP UPG AND/OR COMP BID O FROM 3RD-PARTY PER-TERABYTE DATA MGMT PROD - PROD + 3 YRS ENT MNT
CA ARCserve r16 RPO Managed Capacity - Competitive Upgrade and/or Competitive Bid option from 3rd-party per-terabyte Data Management product - ARCserve Backup and ARCserve D2D and ARCserve Replication-File Only
CA ARCserve r16 RPO RTO Managed Capacity - All Inclusive - Competitive Upgrade and/or Competitive Bid option from 3rd-party per-terabyte Data Management product
Marketing
• Still with Legal being approved
Data Protection made simple
We’re offering unlimited data protection for the next three years when customers switch to CA ARCserve
Great news - CA ARCserve are taking simplifying data protection even further. Now we’re cutting through the complexity of budgeting and paying for spiralling data protection requirements for the next three years – regardless of how much needs increase. It’s a great opportunity for customers and for you, our partners.
No price increase for three yearsYour customers’ data growth is out of control, but their protection costs don’t have to be. They simply pay for the capacity they require now, and regardless of growth they experience over the next 3 years, their data protection costs will remain unchanged until they renew their maintenance.
New Managed Capacity SKUsCross-grades from for any non-Managed Capacity ARCserve-licensed environments to the new RPO & RPO/RTO SKUs and Competitive displace/quote upgrades
New Existing Customer Cross Grade
CA ARCserve r16 RPO RTO Managed Capacity - All Inclusive - Crossgrade from existing ARCserve-licensed components
and modules
CA ARCserve r16 RPO Managed Capacity - Crossgrade from existing ARCserve-licensed components and modules -
ARCserve Backup and ARCserve D2D and ARCserve Replication-File Only
New Cross Grade for Existing ARCserve CustomersCross Grade from components or Modules to Managed Capacity
25% Discount from Regular MCP List price(unlimited Data Growth not included)
NOW : Three Managed Capacity Purchasing Scenarios
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Scen
ario
1Sc
enar
io 2
Customers who have already purchased earlier versions of Managed Capacity
Purchase the “CrossGrade” from earlier versions of managed Capacity” SKUs.
Scen
ario
3
Purchase the Cross-grade from earlier. Component/Module options for Managed RPO & RPO/RTO Capacity
Customers who have already purchased ARCserve in as Component or Modules (aka ‘Solutions’ & ‘Suites’)
Partners who are involved in a competitive situation with the customer
USE MANAGED CAPACITY COMPETETIVE PROMO SKUS
Managed Capacity SKUsIdentified by Recovery Capability, instead of Technology
SecSecMinHourDayWeekMonth
Traditional Tape Based backup
Image Based Backup High Availability
R16 RPO RTOPer Terabyte & Per Socket & SBS
R16 RPOPer Terabyte & Per Socket & SBS
Recovery Time Objective: Acceptable amount of
system/application downtime
Recovery Point Objective: Acceptable amount of lost data
measured in units of time.
RPO: includes ARCserve tape backup, image backup & BMR, and file-only replication and helps lower RPO times.
RPO RTO: includes everything in RPO and adds ARCserve application replication and high availability and helps lower RPO and RTO times.
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