manage your financial institution's customer experience across all channels
DESCRIPTION
Providing customers with a great experience, regardless of how they connect, is critical to business success. Watch this webinar with Magnolia and NRG Edge to learn how to manage customer experience across all digital channels from a single console. NRG Edge, a bank technology solutions & services company, has joined forces with Magnolia CMS to bring a highly effective, digital channel servicing solution directly to financial institution managers who understand the importance of providing customers with a great experience. By attending this webinar, you will learn how easy it is to - Add, change and review content - Publish it simultaneously to all channels (including secure sites) - Have it perform flawlessly on all devices. This webinar will be useful for Chief Information Officers (CIOs), Chief Digital Officers (CDOs), Chief Marketing Officers (CMOs) at banks, credit unions and other financial institutions.TRANSCRIPT
Magnolia is a registered trademark owned by Magnolia International Ltd.Version 1.1
November 12, 2013
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Manage Your Financial Institution's Customer Experience Across All Channels
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Today’s Speakers
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Bill Beardslee, General Manager, Magnolia Americas
Marty Ronky, Director of Business Solutions, NRG Edge
Sebastian Napoli, Director of Technology Solutions, NRG Edge
Adam Galloway, Chief Architect , NRG Edge
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Topic Time
Magnolia CMS Overview 5 Minutes
Content Management Across Multiple Channels
35 Minutes
Questions 15 Minutes
Today
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Just What Is a CMS?(Content Management System)
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A Content Management System defined
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Content
Integration/Inbound
Multi-Channel OutboundMulti-Channel Outbound
PersonalizationAnalytics Commerce CRM
www Mobile Site Newsletter Landing PageApp
!
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Text
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www.magnolia-cms.com
And now, onto Marty
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•Channels solution architects for financial services
•Clients include several of the large, direct banks in the U.S. •Magnolia CMS experts
•Java / Mobile / Web / UI developers for financial services
•Financial services business and technical systems analysts
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NRG Edge – A Bank Technology Solutions & Services Co.
Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.
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Partnership
•Partners since 2006
•NRG Edge is Magnolia’s U.S. partner in financial services.
•Joint product development / support / training / sales
•Java / Mobile / Web / UI developers for financial services
•NRG Edge invited annually to present latest innovative use of content management for financial services at Magnolia’s Annual Users Conference.
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No single method supports change across all channels, including the secure banking sites. This translates into a poor and inconsistent user experience and
expensive maintenance for the institution.
Challenge: Manage Content Across Mobile & Web Silos
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Single Console Manages Content Across All Channels
Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.
Bank WebStorefront Marketing SiteWeb Online
Banking *Mobile Web Banking *
Native Mobile &Tablet Banking Apps *
Pages
Links
Tables
Charts
Video Rates Promos & Ads
Surveys ChatImagesText
Multilingual
Social Media
HelpLegalProduct Info
Calculators Documents
Disclosures
Alerts Messages
* Secure Banking Sites and Apps
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Institution-Defined Workflow for Review & Approval
Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.
The “Pulse” Enables Workflow for Review & Approval Processes
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Enabling content management across aninstitution’s digital channels increases that
institutions’ brand velocity in the marketplace.
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•Cross-channel content changes are made from a single, administrative console.
•Role-based user management and version control sets up to work within your institution’s processes.
•Intuitive interface reduces complexity and offers an easy way to manage all channel content for an institution’s non-technical staff; e.g., marketing, legal, product and other aligned groups.
•From a flexible base platform, templates are configured to fit an institution’s brand-specific requirements.
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Key Features
Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.
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Magnolia is a registered trademark owned by Magnolia International Ltd.Version 1.1
www.magnolia-cms.com
And now, onto Adam
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Magnolia is a registered trademark owned by Magnolia International Ltd.Version 1.1
Contact Greg Ryan, Director of Marketing, NRG Edge, [email protected], 610-585-3505
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Thank You. Questions?
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