manage your digital reputation 2015
TRANSCRIPT
![Page 1: Manage Your Digital Reputation 2015](https://reader031.vdocuments.mx/reader031/viewer/2022032100/55c03a79bb61eb63208b46b1/html5/thumbnails/1.jpg)
Digital Reputation ManagementTWEET NOW: @MattGentile @Century21 Social MediaIs sharing best practices on how to manage our digital reputation. #C21SMARTER
![Page 2: Manage Your Digital Reputation 2015](https://reader031.vdocuments.mx/reader031/viewer/2022032100/55c03a79bb61eb63208b46b1/html5/thumbnails/2.jpg)
© 2013 Century 21 Real Estate LLC. All rights reserved.
Today’s Topics
• ZMOT
• Manage Your Digital Reputation
• Build Your Brand
• Content Saturation Index
• Search vs Display Advertising
![Page 3: Manage Your Digital Reputation 2015](https://reader031.vdocuments.mx/reader031/viewer/2022032100/55c03a79bb61eb63208b46b1/html5/thumbnails/3.jpg)
© 2013 Century 21 Real Estate LLC. All rights reserved.
![Page 4: Manage Your Digital Reputation 2015](https://reader031.vdocuments.mx/reader031/viewer/2022032100/55c03a79bb61eb63208b46b1/html5/thumbnails/4.jpg)
© 2013 Century 21 Real Estate LLC. All rights reserved.
![Page 5: Manage Your Digital Reputation 2015](https://reader031.vdocuments.mx/reader031/viewer/2022032100/55c03a79bb61eb63208b46b1/html5/thumbnails/5.jpg)
© 2013 Century 21 Real Estate LLC. All rights reserved.
Zero Moment of Truth
![Page 6: Manage Your Digital Reputation 2015](https://reader031.vdocuments.mx/reader031/viewer/2022032100/55c03a79bb61eb63208b46b1/html5/thumbnails/6.jpg)
© 2013 Century 21 Real Estate LLC. All rights reserved.
ZMOT - 2014
![Page 7: Manage Your Digital Reputation 2015](https://reader031.vdocuments.mx/reader031/viewer/2022032100/55c03a79bb61eb63208b46b1/html5/thumbnails/7.jpg)
© 2013 Century 21 Real Estate LLC. All rights reserved.
Managing Your Digital Reputation
![Page 8: Manage Your Digital Reputation 2015](https://reader031.vdocuments.mx/reader031/viewer/2022032100/55c03a79bb61eb63208b46b1/html5/thumbnails/8.jpg)
© 2013 Century 21 Real Estate LLC. All rights reserved.
Who Are You Online?
![Page 9: Manage Your Digital Reputation 2015](https://reader031.vdocuments.mx/reader031/viewer/2022032100/55c03a79bb61eb63208b46b1/html5/thumbnails/9.jpg)
© 2013 Century 21 Real Estate LLC. All rights reserved.
Personal Branding
![Page 10: Manage Your Digital Reputation 2015](https://reader031.vdocuments.mx/reader031/viewer/2022032100/55c03a79bb61eb63208b46b1/html5/thumbnails/10.jpg)
© 2013 Century 21 Real Estate LLC. All rights reserved.
![Page 11: Manage Your Digital Reputation 2015](https://reader031.vdocuments.mx/reader031/viewer/2022032100/55c03a79bb61eb63208b46b1/html5/thumbnails/11.jpg)
© 2013 Century 21 Real Estate LLC. All rights reserved.
Consistent Presence Across Networks
![Page 12: Manage Your Digital Reputation 2015](https://reader031.vdocuments.mx/reader031/viewer/2022032100/55c03a79bb61eb63208b46b1/html5/thumbnails/12.jpg)
© 2013 Century 21 Real Estate LLC. All rights reserved.
![Page 13: Manage Your Digital Reputation 2015](https://reader031.vdocuments.mx/reader031/viewer/2022032100/55c03a79bb61eb63208b46b1/html5/thumbnails/13.jpg)
© 2013 Century 21 Real Estate LLC. All rights reserved.
Content Saturation Index
# Pages in Search Saturation Density
Greater than 1M Hyper Saturated
100K - 1M Over Saturated
10K – 100K Somewhat Saturated
0 – 10K Low Saturation
![Page 14: Manage Your Digital Reputation 2015](https://reader031.vdocuments.mx/reader031/viewer/2022032100/55c03a79bb61eb63208b46b1/html5/thumbnails/14.jpg)
© 2013 Century 21 Real Estate LLC. All rights reserved.
Daytona Beach Real Estate
Search “Daytona Beach Real Estate” AND blog45K+ ResultsSomewhat Saturated
![Page 15: Manage Your Digital Reputation 2015](https://reader031.vdocuments.mx/reader031/viewer/2022032100/55c03a79bb61eb63208b46b1/html5/thumbnails/15.jpg)
© 2013 Century 21 Real Estate LLC. All rights reserved.
Search “Ponce Inlet Real Estate” AND blog3K+ Results Great Opportunity
Ponce Inlet Real Estate
![Page 16: Manage Your Digital Reputation 2015](https://reader031.vdocuments.mx/reader031/viewer/2022032100/55c03a79bb61eb63208b46b1/html5/thumbnails/16.jpg)
© 2013 Century 21 Real Estate LLC. All rights reserved.
Search “Ponce Inlet Oceanside Condos” AND blog182 ResultsGame On!
Ponce Inlet Oceanside Condos
![Page 17: Manage Your Digital Reputation 2015](https://reader031.vdocuments.mx/reader031/viewer/2022032100/55c03a79bb61eb63208b46b1/html5/thumbnails/17.jpg)
© 2013 Century 21 Real Estate LLC. All rights reserved.
C21 Social Xchange®
![Page 18: Manage Your Digital Reputation 2015](https://reader031.vdocuments.mx/reader031/viewer/2022032100/55c03a79bb61eb63208b46b1/html5/thumbnails/18.jpg)
© 2013 Century 21 Real Estate LLC. All rights reserved.
Visual Marketing Increases Engagement
![Page 19: Manage Your Digital Reputation 2015](https://reader031.vdocuments.mx/reader031/viewer/2022032100/55c03a79bb61eb63208b46b1/html5/thumbnails/19.jpg)
© 2013 Century 21 Real Estate LLC. All rights reserved.
Market Through Video
![Page 20: Manage Your Digital Reputation 2015](https://reader031.vdocuments.mx/reader031/viewer/2022032100/55c03a79bb61eb63208b46b1/html5/thumbnails/20.jpg)
© 2013 Century 21 Real Estate LLC. All rights reserved.
Videolicious
What is Videolicious?The Videolicious App empowers all CENTURY 21® System members to create sophisticated video productions, automatically, in seconds. http://playvideo.co/91aecfed-039c-4102-8e0c-82f819fc44da
Just choose your shots, tell your story, and choose your music and Videolicious will put together a professional looking video production, in seconds.
YouTube reaches more US adults ages 18-34 than any cable networkAccording to Nielsen
![Page 21: Manage Your Digital Reputation 2015](https://reader031.vdocuments.mx/reader031/viewer/2022032100/55c03a79bb61eb63208b46b1/html5/thumbnails/21.jpg)
© 2013 Century 21 Real Estate LLC. All rights reserved.
Search vs. Display Advertising
![Page 22: Manage Your Digital Reputation 2015](https://reader031.vdocuments.mx/reader031/viewer/2022032100/55c03a79bb61eb63208b46b1/html5/thumbnails/22.jpg)
© 2013 Century 21 Real Estate LLC. All rights reserved.
Display Advertising Builds Brand Awareness
![Page 23: Manage Your Digital Reputation 2015](https://reader031.vdocuments.mx/reader031/viewer/2022032100/55c03a79bb61eb63208b46b1/html5/thumbnails/23.jpg)
© 2013 Century 21 Real Estate LLC. All rights reserved.
Adwords Express
![Page 24: Manage Your Digital Reputation 2015](https://reader031.vdocuments.mx/reader031/viewer/2022032100/55c03a79bb61eb63208b46b1/html5/thumbnails/24.jpg)
© 2013 Century 21 Real Estate LLC. All rights reserved.
Measuring Success
![Page 25: Manage Your Digital Reputation 2015](https://reader031.vdocuments.mx/reader031/viewer/2022032100/55c03a79bb61eb63208b46b1/html5/thumbnails/25.jpg)
© 2013 Century 21 Real Estate LLC. All rights reserved.
Benefits of Digital Marketing / Social
1. Increased exposure,2. Increased traffic, 3. Developed loyal fans, 4. Generated leads, 5. Improved search ranking,6. Grow business partnerships,7. Reduced marketing expenses,8. Improved sales,9. Targeted spend,10.Gain market intelligence.
![Page 26: Manage Your Digital Reputation 2015](https://reader031.vdocuments.mx/reader031/viewer/2022032100/55c03a79bb61eb63208b46b1/html5/thumbnails/26.jpg)
© 2013 Century 21 Real Estate LLC. All rights reserved.
Influencing Your Digital Reputation
http://www.mediabistro.com/alltwitter/digital-reputation_b15401
![Page 27: Manage Your Digital Reputation 2015](https://reader031.vdocuments.mx/reader031/viewer/2022032100/55c03a79bb61eb63208b46b1/html5/thumbnails/27.jpg)
© 2013 Century 21 Real Estate LLC. All rights reserved.
Share, Respond and Recognize
![Page 28: Manage Your Digital Reputation 2015](https://reader031.vdocuments.mx/reader031/viewer/2022032100/55c03a79bb61eb63208b46b1/html5/thumbnails/28.jpg)
© 2013 Century 21 Real Estate LLC. All rights reserved.
Questions?
• Facebook.com/Century21
• Twitter.com/CENTURY21
• plus.google.com/+Century21
• YouTube.com/Century21
• www.linkedin.com/company/century-21• www.thinkwithgoogle.com/collections/constantly-connected.html
• blog.digitalinsights.in/social-media-users-2014-stats-numbers/05205287.html