MAMTA CALENDAR

story from India�

AARTI BEN Pregnant women in dholakuva�

AARTI BEN Expecting second child �

Mamta system Mother & Child health care system�

doubts regarding her pregnancy�

Mamta Mother & Child health system�

aanganwadi Local Health Centre�

VARSHA BEN AASHA worker �

MAMTA DIVAS Public Heath Day�

Regular visits by AASHA workers �

MADHAN BHAI Responsible husband �

MAMTA CARD Child & Moms’ health record �

Mamta system

Mamta system

Mamta system

Mamta system

If the health record is unseen? �

Information for Life�

&

meaningful

values

messages�

add �

positive impact

What? how

objectives We wanted the mother to •  Not miss her dates of visit •  To make healthy practices into behavior And the information in the card should be accessible by everyone in family

Sense of time

wall clock

Rotten tomatoes

calendar

What if?

Special calendar

Quick prototypes

Month based

Day based

reward based

Sticky notes

low tech digital

feedback from people at SDC Zoo �

MAMTA CALENDAR

Special Calendar for Mom & Child �

Mamta calendar

remainder Reminder �

remainder

Subtle messages�

remainder

Contextual information �

remainder

Family photograph �

Usable accessible distributable

MAMTA CALENDAR

Dharmesh Ba (@dharmeshba) �

Karan Dudeja (@uncle_kd) �

�