MammOpticsRamin Miri – Pedro Hernandez – Emma Medjuck – Josef Miller

Value Proposition

MammOptics Strategy

Test Value Proposition

Find the Right Customer

Radiation-free Non-invasive Earlier detection

Researchers Doctors Patients Technicians

MammOpticsCustomer discovery

Research hospitals

Mainstream hospitals

Patients Technicians

Debra M. Ikeda, M.D.

Director of Breast Imaging Department at Stanford Cancer Center

“Optical Spectroscopy is one of the emerging techniques for breast cancer and your technology seems superior…”“We would be happy to collaborate with you once the prototype is ready and you begin clinical experiments”Purchased experimental IR-based breast imaging machine

MammOpticsCustomer discovery

Research hospitals

Mainstream hospitals

Patients Technicians

Sunita Pal, M.D.

Clinical Assistant ProfessorStanford Cancer Center

Problems with current mammograms - Current technologies cannot detect all kinds of cancer- High rate of false positives- Controversy on effects of X-rays- Patients are afraid of pain and discomfort

Ideal mammogram- High contrast- Detection of backgroung metabolism- High sensitivity and specificity

MammOpticsCustomer discovery

Research hospitals

Mainstream hospitals

Patients Technicians

IN

PROGRESS

Palo Alto Medical Foundation:

- Enough funds- Not a research hospital

UCSF General Hospital- Limited funds - Research oriented

Santa Clara Hospital- Limited funds- Not a research hospital

MammOpticsCustomer discovery

Research hospitals

Mainstream hospitals

Patients Technicians

Interview 6 women who regularly perform mammography and 8 young women who have never performed mammographySelection bias: all educated, middle/upper class-Radiation free method is the main value women see in our device- Comfort and non-invasivness is a benefit but not very important to most women- Doctors are the major influence over what method of screening women choose

MammOpticsCustomer discovery

Research hospitals

Mainstream hospitals

Patients Technicians

Alicia – X-Ray mammography technician in the Stanford Cancer Center

“X-Ray machines are perfect”

MammOptics Summary

Research hospitals

Mainstream hospitals

Patients TechniciansEarl

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MammOptics Summary

Research hospitals

Mainstream hospitals

Patients TechniciansEarl

yvangelis ts

In p

rogre

ss

Rely

on d

oct

ors

opin

ion

Com

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wit

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curr

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tech

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Who

purchases

the device?