mamma mia presentation
TRANSCRIPT
MAMMA MIA
CASE STUDY
ABOUT MAMMA MIA…
• Jukebox musical
• Hit Song from album ABBA
• Title - 1975 chart-topper
• Mamma Mia! The Movie – July 2008
• Supported by Benny and Bjourn
HISTORY OF ABBA
• Began in 1966
• Swedish pop/dance group
• 1969, met Agnetha and Anni
• 1974 – changed name to ABBA
• “Waterloo”
• ABBA TV Show in Australia
• 1976 ABBA released “greatest hits and The best of ABBA”
• 1977 “dancing queen”
CHESS
• “Chess” - Musical theatre
• Tim rice – producer and lyricist
• 1981 – met Benny and Bjorn through Richard vos
• West End – May 14 1986
• Bad review from New York Times
• Closed down on 1988
MAMMA MIA ON THE ROAD
• First production fund was $ 4.8 million
• 1999 – London’s Prince Edward Theater
• $ 6.5 million advance ticket sold
• May2000 - Toronto’s Princess of Wales Theater
• Created touring companies in US
• Word of Mouth
• Hit for first 18 months
Broadway musical• Launched in U.S under Broadway branded
productions
• $ 27 million worth of tickets sold
• Problem – World Trade Centre attack
• Recession and loss of tourist
• Raised $500,000 for the victim’s families
MAMMA MIA CORPORATIONS• Production houses – London ,Toronto, US,
Providence, R.I and Melbourne
• Versions – German, Hamburg Nov 2002 ; Japanese in December 2002 ; Moscow and Madrid
• 2002 – Grossed more than $400 million with 1 day ticket sales of $831000 in London
• Later morphed into a 9 production employing over 700 people
Why is MAMMA MIA so successful?
• Branded under Broadway
• Already accepted by a large crowd
• Combination of both hard work, skills and sheer luck
CURRENT NEWS ABOUT MAMMA MIA
• Judy Craymer to produce spice girls musical for the stage
• MAMMA MIA! becomes 12th longest-running show in broadway history
Thank
you!
Presented By:Nasreen khan
Asangla walingJithin M. George
BBA L3S2