mallimalika gupta kara kelley howard lee ozzie ortiz...mallimalika gupta kara kelley howard lee...
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Mallimalika Gupta Kara Kelley Ozzie OrtizHoward Lee
The G-Lab 2017 Team
W O LOX Buenos Aires, Argentina
Wolox is a fast-growing software design and development studio with a focus on innovation. They specialize in delivering software solutions for entrepreneurs and businesses, large and small.
Business Challenge
Recommendations
The company is expanding into the US and abroad and is looking at how to best allocate resources to grow and to maintain profitability into the future and to prepare for an IPO in the future. The company also tasked the team to look for areas of improvement within the organization to maximize growth and return on investment
WOLOX
$6
$13
$42
$32
$46
$82
$117 86%
91%
73%
55%
32%27%
100%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
$0
$20
$40
$60
$80
$100
$120
$140
Round 1 Round 2 Round 3 Round 4 Round 5 Round 6+ IPO
% o
f C
om
pan
ies
Fun
dra
isin
g
Fun
din
g A
mo
un
t ($
M U
SD)
Average Funding Amounts by RoundAmount % Raised
PHASE 1Benchmark anticipated path to IPO PHASE 2
Plan strategyfor future IPO
Recommended growth levers3
1
2
3
Cost of ServicesPeople Care Exp
United States ExpMarketing Exp
$- $2 $4 $6 $8 $10 $12
2018 Pro Forma
2018 w/ Investments
Millions
PHASE 3Funding allocation to enable strategy
2018 +
investments
2018 Pro Forma
1. Define clear core strategy2. Go to market with efficiency
and impact3. Implement metrics to inform
Buenos Aires, Argentina