mall profile - bryanstoncentre.co.za · bryanston is also home to many schools and retirement...
TRANSCRIPT
Mall profile
Contents
Mall description 1
Audience 2
Tenants 3
Special facilities 4
Location 5
Trading hours 5
Marketing opportunities 6
Exhibition space description 7
Outdoor media description 8
Indoor media description 9
Special sites 10
Exhibition sites 11
Examples of media sites 13
Contact details 15
Exhibition booking request 16
Bryanston Shopping Centre has been part of Johannesburg’s northern suburbs lifestyle since
the late 1960s. Formerly developed as a community centre, it has catered for the lifestyle
needs of Bryanston’s residents for over five decades. Today, the modern centre offers the
discerning high-end shopper a choice of over 50 well-placed stores catering to every need
and desire – from everyday necessities to one-of-a-kind luxuries.
Quality and convenience come together in this unique community-centred mall with its diverse
offering encompassing boutique fashion stores, delightful coffee shops, top-rated restaurants,
a juice bar, an organic and wholefoods store, retail chains Checkers and Woolworths, plus
much more.
Mall description
RE
TA
IL
Page 1
Typically, shoppers lean towards the wealthier end of the economic scale, which is reflective of the affluent
Bryanston area. There is an even gender split between men (48%) and women (52%) within the LSM 6 - 10 category.
Audience
Age Life stages
15-24 (10,3%), 25-34 (29,6%), 35-44
(25,6%), 45-64 (25,0%) and 65+ (9,50%)
Dependant Singles (4,43%), Breaking Out (6,71%), Settled Singles (2,59%),
Nest Builders (8,39%),Play School/Pre-teen/Teen Parents (50,0%), Single Parents
(17,8%), Empty Nesters (3,65%) and All Alone (1,79%)
Gender Marital status
Male (50,1%), Female (49,9%) Married/Living together as partners (62,0%), Married (51,2%),
Living together as partners (10,9%), Single - Divorced/Separated (6,16%),
Single - Divorced (3,99%) Single - Separated (2,16%),
Single - Never married (26,7%) and Single - Widowed (5,10%)
Monthly household income Race
R51K+ (24%), R25K – R 50,999 (47%),
R 12K – R 24,999 (21%), R8K – R11,999 (5%),
R4K – R 7,999 (2%), R4K (2%)
Black (43,6%), White (52,3%), Coloured (0,99%) Indian/Asian (2,87%)
Number of households: Language
55 000 English (46,5%), Afrikaans (14,0%), Any Sotho Language (11,9%),
Sepedi (5,49%), Sesotho (2,62%), Xitsonga (1,26%), Setswana (2,49%),
Tshivenda (3,33%), Any Nguni Language (23,1%), isiNdebele (1,44%)
IsiXhosa (3,10%), Siswati (0,36%), IsiZulu (18,2%) and Hindi/Urdu (0,02%)
Number of purchase decision-makers Life values
95 000 Motivated (15,4%), Experiencers (16,9%), Independents (10,4%), Utopians
(7,99%), Virtuous (10,7%), Traditionalists (10,7%),Comfort Zone Dwellers (8,62%),
Materialists (9,48%) and Indifferent (9,91%)
Transport Most important media used
Own average 2 cars per household Cinema (0,27%), In-store (21,8%), Outdoor Billboards and Posters (4,41%),
Internet (Desktop/Laptop) (3,71%), Internet (Mobile) (8,60%), Magazines
(3,07%), Newspapers (8,71%), Radio (9,83%) and TV (40,5%)
LSM
LSM 4 (2,10%), LSM 5 (4,93%), LSM 6 (11,8%),
LSM 7 (15,2%), LSM 8 (16,3%), LSM 9 (29,2%)and LSM 10 (20,4%)
RE
TA
IL
Page 2
Bryanston Shopping Centre’s tenant mix includes national and private
independent brands.
Store categories cover audio electronics, banks, clothing, optometrists,
florists, restaurants, hair, health and beauty, home, décor, furniture,
luggage, jewellery, pets and travel agencies, with the anchor stores
being Woolworths and Checkers.
Tenants
Total tenants Anchor tenants
49 Woolworths and Checkers
RE
TA
IL
Page 3
Parking
To make your shopping experience even more effortless and enjoyable, we still offer free
parking.
Restrooms and baby changing facilities
Our restrooms are well-maintained and equipped to help mothers care for their young ones.
The facilities are located next to Checkers on the ground floor and next to @Home on the
first floor.
Facilities for special needs
Bryanston Shopping Centre values all its customers, so we’ve ensured that there is paraplegic
parking (closest parking bays), as well as wheelchair ramps located at all four entrances.
Lifts inside the centre ensure that shoppers can access both levels, and the lower level offers
restrooms for the physically disabled. Should a wheelchair be required, simply request
assistance from Centre Management; they will be happy to facilitate.
Security
With 24-hour security, which includes car guards and CCTV-cameras, you can shop with total
peace of mind - knowing that your belongings will remain safe for the duration of your stay.
Bicycle parking facilities
Bryanston Shopping Centre offers our shoppers with bicycles, parking facilities available at
the Woolworths Food entrance.
Recycling facilities
Bryanston Shopping Centre offers their shoppers, tenants and residents within the area, the
facility to discard recyclable materials at the waste management area of the mall, together
with a glass recycling facility.
Special facilities
RE
TA
IL
Page 4
Trading hours
Annual foot countOwnership/Management
2.1 Million (Jan –Dec 2018) Redefine Retail
Properties Limited
Average car count Leasing enquiries
Free parking Penelope Matsinhe
+27 79 879 5578
GLA
13 800sqm
Monday – Friday 09h00-18h00
Saturday 09h00-14h00
Sunday/public holidays 09h00-13h00
399 Ballyclare Drive, Sandton
Bryanston Shopping Centre is located in the affluent Bryanston
suburb, conveniently located just off William Nicol Drive. The
area is well-established and was first named a suburb in 1949.
As well as established homes, there are many office parks and
newer security complexes in the area. Bryanston is also home to
many schools and retirement estates
Location
RE
TA
IL
Page 5
Bryanston Shopping Centre has a dedicated marketing team
managing the website, social media platforms, newsletters
and advertising. There are a variety of advertising platforms
available at the centre including pole ads, pave ads, posters,
ramp ads, escalator applications and centre court hanging
banners. Exhibition space is also available on both of the
centre’s two levels. Here businesses can showcase their
products or services in prime locations. In addition, Bryanston
Shopping Centre has a full events calendar packed with
exciting exhibitions and promotions.
Marketing opportunities
Exhibition sites count
3 sites
Indoor media sites count8 indoor sites
Outdoor media sites count6 outdoor sites
RE
TA
IL
Page 6
Exhibition space description
Fountain Court 22sqm R5 000 + VAT per week
Situated on the ground floor in the centre of the mall;
accommodates up to three vehicles.
Leather Land Court 12sqm R3 500 + VAT per week
Situated on the first level next to the escalators at Leather Land.
Outside display R15 000 + VAT per week
The upper parking deck, which accommodates up to 50 cars, can be sized according to
requirements and offers spectacular views of the Sandton skyline.
RE
TA
IL
Page 7
Rooftop Parking Ramp wall ad R7 000 + VAT per month
Situated at the ramp leading between the Shell garage and rooftop parking, large landscape
format of 1 900mm x 14 000mm.
Bantry Road Entrance wall ad R5 500 + VAT per month
Situated at the mall’s entrance from Bantry Road, sized at 3 850mm x 5 720mm.
Undercover Parking/Entrance wall ad R4 000 + VAT per month
Situated in the undercover parking at the entrance to the centre.
Undercover Parking wall ad R3 500 + VAT per month / R4 500 + VAT per
month / R5 500 + VAT per month
Wall site in the underground parking area, three different sizes available of 2 900mm x
3 100mm, 2 900mm x 5 800mm and 2 900mm x 7 100mm.
Undercover Parking Ramp ad R2 000 + VAT per month
Wall site alongside the parking ramp, sized at 1 200mm x 5 000mm.
Pave ad R1 980 + VAT per face per month
Pave ad poster site situated in the parking area near the centre’s main entrance.
Outdoor media description
RE
TA
IL
Page 8
LED Screen R10 000 + VAT per month
Situated at the main Exhibition Court between Ground and First Floor facing Checkers and
Europa. The actual LED is 4.8m x 2.7m
Contra-Vision Interior Atrium R12 000 + VAT per month
Situated on the elevator housing, facing the centre court interior atrium,
total size 38.2sqm, varying heights at 1 530mm, 1 630mm and 1 730mm, width at 1 490mm.
Contra-Vision Courtyard R6 000 + VAT per month
Window site, facing onto the upper level courtyard, left side sized at 1 720mm x 2 040mm and
right side sized at 1 720mm x 2 250mm
Plexi-glass wall posters R750 + VAT per unit per month
R2 000 + VAT per set of 3 per month. Six posters positioned in the corridor leading up to the
bathrooms, landscape format of 600mm x 1 000mm.
Fountain wall ad R4 500 + VAT per month
Situated above the fountain in the centre court atrium, landscape format of
2 000mm x 4 900mm.
Escalators R3 000 + VAT per set per month
Escalators leading between the ground floor and first floor, one set going up and one set going
down, sized at 710mm x 11 910mm per glass panel.
Digital unit R1 500 + VAT per month
Digital unit situated in the main atrium on the ground floor, includes a 10-second slot broadcast
every three minutes.
Lightbox R4 500 + VAT per month
Lightbox situated in the main atrium on the ground floor.
Indoor media description
RE
TA
IL
Page 9
Upper-Deck Parking - Events (Configured according to requirements)
Upper-deck parking lot off Ballyclare Drive with panoramic views of the Sandton
skyline and northern suburbs.
Special sites
RE
TA
IL
Page 10
1 1 1
5
3
4
2
6
7 8
1
Floor plan: First floor
1
4
4
4
3
5
6
2
OUTDOOR MEDIA
1. ROOFTOP PARKING
RAMP WALL AD
2. BANTRY ROAD
ENTRANCE WALLAD
3. UNDERCOVER PARKING
ENTRANCE WALL AD
4. UNDERCOVER PARKING
WALL AD
5. UNDERCOVER PARKING
RAMP AD
6. PAVE AD
INDOOR MEDIA
1. HANGING BANNERS
2. CONTRA-VISION (INT)
3. CONTRA-VISION (COURT)
4. PLEXI-GLASS
5. FOUNTAIN WALL AD
6. ESCALATORS
7. DIGITAL UNIT
8. LIGHTBOX
RE
TA
IL
Page 11
Floor plan: Ground floor
1. FOUNTAIN COURT AREA: 22sqm
Closest access: 20m
Capacity: Up to three vehicles
Ideal use: Car exhibitions
2.POSTNET COURT: 10sqm
Closest access: 50m
Capacity: Two tables
Ideal use: Small-scale exhibitions
2
1
RE
TA
IL
Page 12
Examples of media sites
Pave ad LED Screen
Escalator adsPlexi-glass wall posters
RE
TA
IL
Page 13
Ramp ad
Ramp ad
Digital unit
Wall ad
Wall ad
Examples of media sites
RE
TA
IL
Page 14
Contact details
Marketing and promotions
Rashida Abrahams Marketing manager
+27 10 045 7225 [email protected]
Exhibitions and advertising
Renus Grobler Brand manager (indoor and outdoor media)
+27 74 080 8385 [email protected]
Pulane Sello Exhibitions coordinator
+27 11 706 3519 [email protected]
Leasing
Penelope Matsinhe Centre manager
+27 79 879 5578 [email protected]
General information
Penelope Matsinhe Centre manager
+27 79 879 5578 [email protected]
RE
TA
IL
Page 15
Exhibition booking request
BUILDING/PROPERTY/SHOPPING CENTRE/EXHIBITION AREA INFORMATION
Exhibition number Exhibition area
What would you use the exhibition area for?
Period of lease required
EXHIBITOR DETAILS (IF INDIVIDUAL)
Full name and surname
Identity/passport number
Date of birth Marital status
Current physical address
Suburb City
Province Postal code
Current postal address
Suburb City
Province Postal code
Email address
Cellphone no
Landline Fax no
Average monthly income No. of years in business
EXHIBITOR DETAILS (IF COMPANY/CLOSE CORPORATION/PARTNERSHIP/TRUST)
Company name
Registration number
VAT registration number Enterprise type
Current physical address
Suburb City
Province Postal code
Current postal address
Suburb City
Province Postal code
Email address
Cellphone no
Landline
Fax no
Average monthly income No. of years in business
ENQUIRIES AND BOOKINGS
For more information about our exhibition and media sites, as well as other marketing opportunities, please contact:
Rashida Abrahams Marketing manager | +27 10 045 7225 | [email protected]
Pulane Sello Exhibitions coordinator | +27 11 706 3519 | [email protected]
Renus Grobler Brand manager (indoor and outdoor media) | +27 74 080 8385 | [email protected]
BRYANSTON SHOPPING CENTRE
Bryanston Shopping Centre, Cnr Ballyclare and William
Nicol Drive, Bryanston, Sandton
www.bryanstoncentre.co.za
Bryanston Shopping Centre
Bryanston Shopping Centre
Redefine Properties reserves the right to change pricing and specifications
RE
TA
IL