mall mortality
TRANSCRIPT
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The First Wave Started in 1999. Crossroads 1,50,000 sq. ft.
Instant success as it was the first of its kind.
Anchor tenant was their own departmental store.
Could not sustain itself even though it had a strategic location.
Center One was the first in the satellite city. -2003
Soon all other malls mushroomed in the city.
City Centre, Palm Beach Galleria, Satra Plaza, Raghuleela.
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Stats: The City
City was developed in 1972.
Population of 11,19,477 as on 2011.
Infrastructure of Rs.40 billion/USD 610 Million.
One of the worlds largest planned city.
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Brief:
Problems soon surfaced when the supply exceeded the demand
City had the capacity for around 3 to 5 malls but had 35 instead.
Brands and companies started arm-twisting the mall managemreduce prices.
The Mall business wasnt attractive like it used to be.
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Essentials of a Good Mall
Location
Connectivity and Accessibility
Visibility
Size Of the Plot
Zoning Classification
Available Infrastructure
Neighbouring Buildings
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Palm Beach Galleria
Architects : Raheja and Associates Rajeev Thakker
Initial Aim
Current Scenario
Wrong foresight planning
Infrastructure planning Why some retailers stayed ?
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Initial Aim
Palm Beach Galleria
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Current Scenario:Palm Beach Galleria
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Wrong foresight planningPalm Beach Galleria
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Infrastructure planning
Palm Beach Galleria
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Why some retailers stayed ?
Palm Beach Galleria
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CITY CEN
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CITY CENTRE, VASHI (2007)
250,000 sq ft (23,000 m2)
It is 2 kms away from Vashi station and located on palm beach ro
Constructed by Akshar and Wellwisher Group.
Ground floor- big size shops, multipurpose stage.
First & second floor- all impressive brands
Third & fourth floor- food court and multiplex Basement 2 levels of parking
Additional open surrounding parking facility
Security
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Reasons for failures:
Migration to other new malls- CENTRE ONE , INORBIT
Neighboring malls offered better services.
Low demand & high supply.
Premium brands shut down -
Location
High rent
Catchment area
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SATRA PLAZA
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Satra Plaza
Satra Properties
Real estate development; which include residential, commercia
retail, malls and hotels.
Subsidiaries
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Reasons of Failure
Name of Brand
Location
Food Court
Right Blend of Brands
Customer Profiling
Market Research
Focused planning
FUTURE PLANS
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Commercial Business Centre
From 500 sq. ft. to 10000 sq. ft. and above area officesavailable High Street Shopping Plaza Many offices with an enigmatic sea view A beaming triple height air conditioned entrance lobby State-of-the-art reception center and atrium appended w
wide passages. 15 high speed elevators with enchanting interiors An extensive two level basement car parking Round the clock security arrangement Rich haven for companies Business hotels in close vicinity to Satra Plaza
FUTURE PLANS
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Thank