malika reddy(micro soft)

8/3/2019 Malika Reddy(Micro Soft)

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Social responsibilitiesof Microsoft

By,M.Mallika Reddy.


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Microsoft Head Office -2


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Microsoft

Microsoft Corporation is a publicmultinationalcorporation headquartered in Redmond, Washington,USA that develops, manufactures, licenses, andsupports a wide range of products and services

predominantly related to computing through its variousproduct divisions. Established on April 4, 1975 todevelop and sell BASICinterpreters for the Altair 8800,Microsoft rose to dominate the home computeroperatingsystem (OS) market with MS-DOS in the mid-1980s,

followed by the Microsoft Windows line of OSs. Theensuing rise of stock in the company's 1986 initial publicoffering (IPO) made an estimated four billionaires and12,000 millionaires from Microsoft employees. Microsoftwould come to dominate other markets as well, notablythe office suite market with Microsoft Office.
http://en.wikipedia.org/wiki/Public_companyhttp://en.wikipedia.org/wiki/Multinational_corporationhttp://en.wikipedia.org/wiki/Multinational_corporationhttp://en.wikipedia.org/wiki/Redmond,_Washingtonhttp://en.wikipedia.org/wiki/Computinghttp://en.wikipedia.org/wiki/BASIC_programming_languagehttp://en.wikipedia.org/wiki/Interpreter_%28computer_software%29http://en.wikipedia.org/wiki/Altair_8800http://en.wikipedia.org/wiki/Home_computerhttp://en.wikipedia.org/wiki/Operating_systemhttp://en.wikipedia.org/wiki/Operating_systemhttp://en.wikipedia.org/wiki/MS-DOShttp://en.wikipedia.org/wiki/Microsoft_Windowshttp://en.wikipedia.org/wiki/Initial_public_offeringhttp://en.wikipedia.org/wiki/Initial_public_offeringhttp://en.wikipedia.org/wiki/Office_suitehttp://en.wikipedia.org/wiki/Microsoft_Officehttp://en.wikipedia.org/wiki/Microsoft_Officehttp://en.wikipedia.org/wiki/Office_suitehttp://en.wikipedia.org/wiki/Initial_public_offeringhttp://en.wikipedia.org/wiki/Initial_public_offeringhttp://en.wikipedia.org/wiki/Microsoft_Windowshttp://en.wikipedia.org/wiki/MS-DOShttp://en.wikipedia.org/wiki/MS-DOShttp://en.wikipedia.org/wiki/MS-DOShttp://en.wikipedia.org/wiki/Operating_systemhttp://en.wikipedia.org/wiki/Operating_systemhttp://en.wikipedia.org/wiki/Home_computerhttp://en.wikipedia.org/wiki/Altair_8800http://en.wikipedia.org/wiki/Interpreter_%28computer_software%29http://en.wikipedia.org/wiki/BASIC_programming_languagehttp://en.wikipedia.org/wiki/Computinghttp://en.wikipedia.org/wiki/Redmond,_Washingtonhttp://en.wikipedia.org/wiki/Multinational_corporationhttp://en.wikipedia.org/wiki/Multinational_corporationhttp://en.wikipedia.org/wiki/Public_company


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Microsoft.

Primarily in the 1990s, critics contend the companyused monopolistic business practices and anti-competitive strategies including refusal to deal andtying, put unreasonable restrictions in the use of its

software, and used misrepresentative marketingtactics; both the U.S. Department of Justice andEuropean Commission found the company inviolation of antitrust laws. Known for its interviewingprocess with obscure questions, various studies and

ratings were generally favorable to Microsoft'sdiversity within the company as well as its overallenvironmental impact with the exception of theelectronics portion of the business.
http://en.wikipedia.org/wiki/1990shttp://en.wikipedia.org/wiki/Monopolyhttp://en.wikipedia.org/wiki/Refusal_to_dealhttp://en.wikipedia.org/wiki/Tying_%28commerce%29http://en.wikipedia.org/wiki/United_States_Department_of_Justicehttp://en.wikipedia.org/wiki/European_Commissionhttp://en.wikipedia.org/wiki/Antitrusthttp://en.wikipedia.org/wiki/Antitrusthttp://en.wikipedia.org/wiki/European_Commissionhttp://en.wikipedia.org/wiki/United_States_Department_of_Justicehttp://en.wikipedia.org/wiki/Tying_%28commerce%29http://en.wikipedia.org/wiki/Refusal_to_dealhttp://en.wikipedia.org/wiki/Monopolyhttp://en.wikipedia.org/wiki/1990s


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History of Microsoft and History ofMicrosoft Windows

Microsoft entered the OS business in 1980with its own version of Unix, called Xenix.[6]However, it was DOS (Disk OperatingSystem) that solidified the company'sdominance. After negotiations with DigitalResearch failed, IBM awarded a contract to

Microsoft to provide a version of the CP/MOS, which was set to be used in theupcoming IBM Personal Computer (IBM PC).
http://en.wikipedia.org/wiki/History_of_Microsofthttp://en.wikipedia.org/wiki/History_of_Microsoft_Windowshttp://en.wikipedia.org/wiki/History_of_Microsoft_Windowshttp://en.wikipedia.org/wiki/Unixhttp://en.wikipedia.org/wiki/Xenixhttp://d/micro%20soft/Microsoft.htmhttp://en.wikipedia.org/wiki/DOShttp://en.wikipedia.org/wiki/Digital_Researchhttp://en.wikipedia.org/wiki/Digital_Researchhttp://en.wikipedia.org/wiki/International_Business_Machineshttp://en.wikipedia.org/wiki/CP/Mhttp://en.wikipedia.org/wiki/IBM_Personal_Computerhttp://en.wikipedia.org/wiki/IBM_Personal_Computerhttp://en.wikipedia.org/wiki/CP/Mhttp://en.wikipedia.org/wiki/International_Business_Machineshttp://en.wikipedia.org/wiki/Digital_Researchhttp://en.wikipedia.org/wiki/Digital_Researchhttp://en.wikipedia.org/wiki/DOShttp://d/micro%20soft/Microsoft.htmhttp://en.wikipedia.org/wiki/Xenixhttp://en.wikipedia.org/wiki/Unixhttp://en.wikipedia.org/wiki/History_of_Microsoft_Windowshttp://en.wikipedia.org/wiki/History_of_Microsoft_Windowshttp://en.wikipedia.org/wiki/History_of_Microsoft


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History of Microsoft

Paul Allen and Bill Gates(respectively) on October19, 1981 in a sea of PCsafter signing a pivotal

contract. IBM calledMicrosoft in July 1980inquiring aboutprogramming languagesfor its upcoming PC line.

after failed negotiationswith another company,IBM gave Microsoft acontract to develop theOS for the new line ofPCs.
http://en.wikipedia.org/wiki/History_of_Microsofthttp://en.wikipedia.org/wiki/Programming_languagehttp://en.wikipedia.org/wiki/Programming_languagehttp://en.wikipedia.org/wiki/History_of_Microsoft


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BILLGATES


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BILLGATES

Bill Gates is an American Business magnate,philanthropist, author and chairman of Microsoft, thesoftware company he founded with Paul Allen. In 2008,Gates transitioned out of a day-to-day role in the

company to spend more time on his global health andeducation work at the Bill & Melinda Gates Foundation.Gates continues to serve as Microsofts chairman and asan advisor on key development projects.

Philanthropy is very important to Gates and he startedthe Bill & Melinda Gates Foundation in 2000 with his wifeMelinda to help reduce inequities in the United Statesand around the world. The foundation supportsphilanthropic initiatives in the areas of global health and

learning.
http://microsoft.com/http://www.gatesfoundation.org/http://www.gatesfoundation.org/http://www.gatesfoundation.org/http://www.gatesfoundation.org/http://microsoft.com/


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BILLGATES.

In 1973, Gates entered Harvard University as a freshman anddeveloped a version of the programming language BASIC for thefirst microcomputer the MITS Altair. In his junior year, Gates leftHarvard to devote his energies to Microsoft, a company he hadbegun in 1975 with his childhood friend Paul Allen. Guided by a

belief that the computer would be a valuable tool on every officedesktop and in every home, they began developing software forpersonal computers. Gates foresight and his vision for personalcomputing have been central to the success of Microsoft and thesoftware industry.

Under Gates leadership, Microsofts mission has been to continuallyadvance and improve software technology, and to make it easier,more cost-effective and more enjoyable for people to usecomputers.


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SOCIAL RESPONSIBILITY(definitions)

Obligation of an organization'smanagement towards the welfareand

interests of the society which providesit the environment and resources tosurvive and flourish, and which is

affected by the organization's actionsand policies.
http://www.businessdictionary.com/definition/obligation.htmlhttp://www.businessdictionary.com/definition/organization.htmlhttp://www.businessdictionary.com/definition/management.htmlhttp://www.businessdictionary.com/definition/welfare.htmlhttp://www.businessdictionary.com/definition/and-interest.htmlhttp://www.businessdictionary.com/definition/and-interest.htmlhttp://www.businessdictionary.com/definition/provide.htmlhttp://www.businessdictionary.com/definition/environment.htmlhttp://www.businessdictionary.com/definition/resource.htmlhttp://www.businessdictionary.com/definition/action.htmlhttp://www.businessdictionary.com/definition/policy.htmlhttp://www.businessdictionary.com/definition/policy.htmlhttp://www.businessdictionary.com/definition/action.htmlhttp://www.businessdictionary.com/definition/resource.htmlhttp://www.businessdictionary.com/definition/environment.htmlhttp://www.businessdictionary.com/definition/provide.htmlhttp://www.businessdictionary.com/definition/and-interest.htmlhttp://www.businessdictionary.com/definition/and-interest.htmlhttp://www.businessdictionary.com/definition/welfare.htmlhttp://www.businessdictionary.com/definition/management.htmlhttp://www.businessdictionary.com/definition/organization.htmlhttp://www.businessdictionary.com/definition/obligation.html


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SOCIAL RESPONSIBILITY.

Individuals with a sense of responsibility to societyare the catalysts for social enterprises and corporate

changes. Individual social responsibility may lead tomaking chocolate in Madagascar or new ways ofraising money for non profits or to world-wideconsciousness raising effort on climate change.

the definition of social responsibility has to includeboth personal and corporate social responsibility.
http://www.ventureneer.com/vblog/fair-trade-more-labelhttp://www.ventureneer.com/vblog/new-nonprofit-paradigm-fusing-compassion-capitalismhttp://www.ventureneer.com/vblog/new-nonprofit-paradigm-fusing-compassion-capitalismhttp://www.ventureneer.com/vblog/blog-action-day-what%E2%80%99s-good-small-businesses-and-nonprofits-bottom-line-good-environmenthttp://www.ventureneer.com/vblog/blog-action-day-what%E2%80%99s-good-small-businesses-and-nonprofits-bottom-line-good-environmenthttp://www.ventureneer.com/vblog/blog-action-day-what%E2%80%99s-good-small-businesses-and-nonprofits-bottom-line-good-environmenthttp://www.ventureneer.com/vblog/blog-action-day-what%E2%80%99s-good-small-businesses-and-nonprofits-bottom-line-good-environmenthttp://www.ventureneer.com/vblog/blog-action-day-what%E2%80%99s-good-small-businesses-and-nonprofits-bottom-line-good-environmenthttp://www.ventureneer.com/vblog/blog-action-day-what%E2%80%99s-good-small-businesses-and-nonprofits-bottom-line-good-environmenthttp://www.ventureneer.com/vblog/new-nonprofit-paradigm-fusing-compassion-capitalismhttp://www.ventureneer.com/vblog/new-nonprofit-paradigm-fusing-compassion-capitalismhttp://www.ventureneer.com/vblog/fair-trade-more-label


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SOCIAL RESPONSIBILITY.

A voluntarily assumed obligationtoward the good of a larger social unit

as opposed to the self alone . In brief therefore CSR means

contributing to the society

meaningfully, while working towardstheprofit motive of the company


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Social responsibilityillustration


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Microsofts social

responsibility

DOING

GOOD IS THEGOODBUSINESS


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Corporate social activities ofMicrosoft


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Corporate socialresponsibilities of Microsoft.

AP) Microsoft co-founder Bill Gates traveled byboat to a remote village in eastern India to check onthe progress of a government campaign to eradicatepolio that the billionaire is helping to fund.

Gates, whose Bill & Melinda Gates Foundation hascommitted nearly $1 billion to health anddevelopment projects in India, met with health

workers and discussed the strategy to fight poliowith immunization drives and an effectivesurveillance program that identifies cases early.


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Gates visited Guleria, a village nearly 140 miles east ofPatna, the capital of Bihar, one of only two Indian stateswhere new cases of polio continue to be reported,according to UNICEF. Uttar Pradesh is the other.

In 2002, India had reported 1,613 polio cases - anumber that has now come down to about 685 cases peryear, UNICEF says.

Polio mostly strikes children under 5 and is carried in thefeces of the infected and often spread by contaminatedwater. It usually causes paralysis, muscular atrophy,deformation and sometimes death.


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The disease has dropped by more than 99 percent sincethe World Health Organization and partners launched aninitiative to eradicate the disease in 1988 throughvaccinations. But the numbers of cases - fewer than

2,000 annually - have remained at a virtual standstillsince 2000. In addition to India, polio persists in ahandful of countries, including Afghanistan, Angola,Chad, Nigeria, Pakistan and Sudan.

Every year, India mobilizes more than 2 million healthworkers for an immunization day, visiting more than 200million homes. To make sure they don't miss anybody,they also go to train stations, bus stations and ferryterminals to immunize children who are on the move.


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Microsoft. is new CSR partnerof Smile


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Microsoft. is new CSR partnerof Smile.

Microsoft is new CSR partner of SmileMicrosoft has formally collaborated withSmile Foundation as a funding partner under

its corporate social responsibility initiative.Microsoft is supporting one of Smilesnational level programmes named SmileTwin e-Learning Project [STeP] which

focuses on technology skills building foremployment generation of underprivilegedyouth.
http://smilefoundationindia.org/e_learning.htmhttp://smilefoundationindia.org/e_learning.htmhttp://smilefoundationindia.org/e_learning.htmhttp://smilefoundationindia.org/e_learning.htmhttp://smilefoundationindia.org/e_learning.htmhttp://smilefoundationindia.org/e_learning.htmhttp://smilefoundationindia.org/e_learning.htm


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Microsoft. is new CSR partnerof Smile..

The grant amounting to Rs. 7.12 Million willbe utilized by Smile across 16 Indian statesfor strengthening the ongoing STeP initiative

benefiting thousands of underprivilegedyouth. With the significant and timely supportfrom Microsoft, Smile is planning to expand

this programme to cover more youth from thedeprived section of the society.
http://smilefoundationindia.org/e_learning2.htmhttp://smilefoundationindia.org/e_learning.htmhttp://smilefoundationindia.org/e_learning.htmhttp://smilefoundationindia.org/e_learning2.htm


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Under its Unlimited Potential Community TechnologySkills Programme, christened Project Jyoti, MicrosoftCorporation India Private Limited has announced thefunding of Rs. 1.9 crore to three NGOs for enabling IT

access to underserved communities in urban slums andrural India.Besides Smile Foundation, NASSCOM Foundation andSaath Charitable Trust are the other two organizations tohave received grants from Microsoft. Till date, Microsoft

has invested Rs. 37.5 crores under this initiative,impacting 20 states and Union Territories across India.


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This collaboration entails a joint commitmentby Microsoft and Smile Foundation to delivereffective programme for taking IT to youth,

women and underserved communities inurban slums and rural India, and leveragetechnology skills to promote employability.

Smile Twin e-Learning Project has got aboost from getting support from Microsoft.


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Microsoft Cutting CSR PR Budget

Microsoft is cutting its European PR budgetfor corporate social responsibility activities,instead applying funds to promoting products

like Windows 7, Office and Xbox, reportsPRWeek.

PRWeek reports that similar cuts are in the

works in Asia and that they are imminent inthe United States.
http://www.prweek.com/uk/sectors/publicsector/article/900492/microsoft-cuts-csr-spend-across-europe/http://www.prweek.com/uk/sectors/publicsector/article/900492/microsoft-cuts-csr-spend-across-europe/


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Microsoft Cutting CSR PR Budget.

Through a spokesperson, Microsoft released acomment to Environmental Leader. The economicdownturn has obviously meant that every companyis taking a hard look at their spending, but Microsoftremains committed to our citizenship and corporatesocial responsibility efforts, the spokesperson said.Given the current economic climate, we are workingharder than ever to understand the needs and

priorities of governments in the countries where weoperate, and to use our resources and expertise tohelp address those needs.


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Microsoft Cutting CSR PR Budget.

The company recently has put greatemphasis into green marketing for IT,including the slogan Green is the new black,

which was featured prominently on the firmsduring Earth Week. A more recent survey showed that nearly 60

percent of corporate marketers expect their

companies to increase environmentalsustainability initiatives over the next two tothree years, despite the poor economy.
http://www.environmentalleader.com/2009/04/10/survey-corporate-marketers-foresee-greater-investments-in-sustainability/http://www.environmentalleader.com/2009/04/10/survey-corporate-marketers-foresee-greater-investments-in-sustainability/


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Microsoft Cutting SR PRBudget

Bill Gates spreads malaria-fighting message byreleasing mosquitoes at TED ConferenceVia:TED, excerpted still from video.
http://www.ted.com/talks/view/id/451http://www.ted.com/talks/view/id/451


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Microsoft Cutting SR PRBudget.

Three cheers for Microsoft. They are cuttingtheir corporate social responsibility (CSR)public relations ("PR") budget, which means

one less source of potential green-wash to beon guard against. We need action, not pressreleases and adobe downloads. Anyway, Bill

Gates can show the PR Dept. a more cost-effective way to get a "buzz" going (aspictured). PRWeek has the goods.
http://www.prweek.com/uk/sectors/publicsector/article/900492/microsoft-cuts-csr-spend-across-europe/http://www.prweek.com/uk/sectors/publicsector/article/900492/microsoft-cuts-csr-spend-across-europe/


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THANK U !

malika reddy(micro soft)

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