MALAYSIA

TOURISM RESEARCH

To guide Tourism Malaysia and the industry players in formulating marketing strategy based on the information and current data through researches and surveys. To ensure the compiling, processing and analyzing of information and data will be beneficial to the development of tourism industry in Malaysia. To analyze and evaluate the promotional programs that have been carried out by Tourism Malaysia.

RESEARCH DIVISION

To acquire information pertaining to the expenditure pattern, traveling behaviour and demographic profiles of foreign tourists into the country.

DEPARTING VISITOR SURVEY (DVS)

TOURISM RESEARCH DATA

ARRIVAL STATISTICS

Data compilation on number of tourist and excursionist arrival, arrivals by mode of transport, by port of entry, etc.

HOTEL SURVEY

Hotel Occupancy Survey

To obtain information such as length of stay, average room rate and number of hotel guest according to country of resident.

Hotel Facilities Survey

To obtain the latest information related to the number of hotels and room supply and also updated information on the facilities provided by the hotels around Malaysia.

TOURISM RESEARCH DATA

To identify local and international issues that will have an impact, positive or negative, towards tourist arrivals to Malaysia

1. Daily News Alert and weekly news bulletin Any news that have impact on tourist arrivals to the country and tourism

growth. 2. Monthly Arrival Justification Analysis on how the internal and external environmental factors contribute to

the growth and decline of tourist arrivals from key market areas. 3. Market Brief Consist of background/information of the selected countries. The

demographic profile, traveling pattern for inbound and outbound, accessibility, economic performance, etc.

OUTPUT :-

MARKET RESEARCH

TOURISM INDUSTRY

PERFORMANCE

13.29

10.58

15.7

’95 ’96 ’97 ’98 ’99 ‘00 ’01 ’02 ’03 ‘04 ’05 ‘06

9.69b

9.17b

10.35b

8.58b

12.3b

17.3b

24.2b 21.3b

29.7b 25.8b

31.9b

36.3b

Receipts (billion)

Arrival (million)

Country

2005

2006

2006/05

Change

%

1. Singapore (1) 9,634,506 9,656,251 0.2

2. Thailand (2) 1,900,590 1,891,921 -0.5

3. Indonesia (3) 962,957 1,217,024 26.4

4. Brunei (4) 486,344 784,446 61.3

5. China (5) 352,089 439,294 24.8

6. Japan (6) 340,027 354,213 4.2

7. India (9) 225,789 279,046 23.6

8. Australia (7) 265,346 277,125 4.4

9. U. Kingdom (8) 240,030 252,035 5.0

10. Philippines (10) 178,961 211,123 18.0

TOP 10 TOURIST ARRIVALS 2005/2006

Note: (no.) indicated rank of the country in 2005

Source : Immigration Dept. of Malaysia

TOP 10 TOURIST RECEIPTS 2005/2006

Country

2005

2006

2006/05

Change

%

1. Singapore (1) 9,634,506 9,656,251 0.2

2. Indonesia (3) 1,900,590 1,891,921 -0.5

3. Thailand (2) 962,957 1,217,024 26.4

4. Brunei (4) 486,344 784,446 61.3

5. China (7) 352,089 439,294 24.8

6. Australia (5) 340,027 354,213 4.2

7. U. K. (6) 225,789 279,046 23.6

8. Japan (8) 265,346 277,125 4.4

9. India (9) 240,030 252,035 5.0

10. S. Arabia (10) 178,961 211,123 18.0

Note: (no.) indicated rank of the country in 2005

Source : Departing Visitor Survey (DVS)

BY LOCALITY DOMESTIC FOREIGNER TOTAL

% CHANGE

2006 2005 2006 2005 2006 2005 06/05

PENINSULAR MALAYSIA

25,544,924 24,714,929 19,156,868 18,459,389 44,701,792 43,174,318 3.54

SABAH 3,032,389 2,637,761 2,357,487 2,174,558

5,389,876 4,812,318 12.0

LABUAN F.T 212,711 180,562 68,169 66,194 280,880 246,755 13.8

SARAWAK 3,110,467 2,393,166 874,808 738,319 3,985,275 3,131,485 27.2

GRAND TOTAL 31,900,491 29,926,418 22,457,331 21,438,460 54,357,822 51,364,878 5.83

HOTEL PERFORMANCE 2005/2006

Source : Hotel Survey

2005 2006 % Change

Tourist Arrivals 16.4 million 17.5 million 6.8

Tourist Receipts (RM) 31.95 billion 36.27 billion 13.5

Average Per Diem (RM) 318.8 332.7 4.4

Total Number Of Hotels 2,269 2,336 3.0

Total Number Of Rooms 155,356 157,251 1.2

Total Number of Hotel

Guests

51.36 million 54.35 million 5.83

Average Occupancy

Rate (%)

63.6 65.5 1.9

Average Length Of Stay 6.1 nights 6.2 nights 0.1

KEY TOURISM INDICATORS (2005/2006)

Profiles of Tourists to Malaysia

2005/2006

MAIN PURPOSE OF VISIT

PURPOSE 2006 2005

HOLIDAY 66.7 71.2

VFR 14.7 11.1

BUSINESS 10.7 10.9

SHOPPING 0.7 1.3

CONFERENCE 1.0 1.2

SPORT 1.3 1.1

OFFICIAL MISSION 0.8 0.7

INCENTIVE TRAVEL 0.9 0.4

HEALTH TREATMENT 0.7 0.3

EDUCATION 0.3 0.2

Source : Departing Visitor Survey

ACTIVITIES 2006 2005

SIGHTSEEING IN THE CITY 83.7 84.9

SHOPPING 82.8 78.9

VISITING BEACHES 48.3 56.6

SIGHTSEEING IN THE COUNTRYSIDE 40.9 47.7

WALKING/HIKING/TREKKING 49.1 36.9

VISITING MUSEUM 20.6 21.1

SAILING/BOATING 16.1 19.4

CULTURAL EVENTS 13.7 10.5

SCUBA DIVING/SNORKELLING 9.8 9.7

GOLFING 2.0 3.5

SPORTS 1.1 0.8

MAIN ACTIVITIES ENGAGED

Source : Departing Visitor Survey

www.tourismmalaysia.gov.my