mal darwen - killer keyword research - ionsearch 2012
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TRANSCRIPT
ionSearch 2012
Mal Darwen
Wordtracker
Wordtracker Keyword Modifiers
Keyword Anatomy
Content and Intent
Let’s talk about tools for a moment…
Let’s talk about tools for a moment…
•Finding Keywords
•Site structuring with Keyword Research
•Site Auditing
•Rank Tracking
•Easy export of Keywords + data
We’ll talk about tools in the Tools Suite later on.
Your Brain. The best tool you have available. Ever.
http://www.flickr.com/photos/perpetualplum/
Understand your Market
http://www.flickr.com/photos/pigalleworld/
Understand your Market
Define your Strategy
http://www.flickr.com/photos/hikingartist/
Understand your Market
Define your Strategy
Target Effectively
http://www.flickr.com/photos/7994528@N03/
Keyword Modifiers….
They can help you attract better traffic
Keyword Modifier
Restaurant In Chicago
Restaurant In New York
Restaurant In Tuscon
Restaurant In Seattle
Monitor
Monitor
Test
Monitor
Test
Tweak
Modifiers make keywords
flexible…
Keyword Modifier Shirts Men’s
Women’s
Children’s
Large
Small
Modifier Keyword
Mountain Bike Tyres
BMX Tyres
Road Bike Tyres
Racing Bike tyres
Keyword Modifier Mountain Bike Tyres
BMX Bike Tyres
Road Bike Tyres
Racing Bike Tyres
Keyword Modifier
Product/Primary Buy
Get
Purchase
find
Keyword Modifier
Product/Primary Quality
Bargain
Cheap
Free
Your content needs to match your Keywords!
…no, really.
SEO can not live
on keywords alone…
Be clear
in your intent
