makoto arena sales overview
DESCRIPTION
I brief overview of the sales opportunities with the Makoto ArenaTRANSCRIPT
Presented by:
Dave Shaw, VP of FUN!!
Makoto USA
The Makoto Arena
Outline for this training…
• History
• Science
• Features
• Markets
• Competition
• Differentiation
• Support
No other exercise product has such a broad,
multi-market appeal – NONE!
A note about Markets…
• Youth Fitness (YMCAs, Community Rec Ctrs,
Schools, JCCs)
• Medical Rehabilitation
• Sports Performance/ Military (Sports teams,
Gyms, Special Forces)
• Learning Disabilities/ ADHD/ Autism
• Others (Entertainment, Martial Arts, Parties,
Home Sales)
What is a Makoto Arena?
Makoto is…
History
• Invented in 1996, “Pay for play” in Arcades
• Developed for mass market 2002
• Discovered by medical community in 2003
• Now, 4th Generation - Proven, established
• Large customer base/ references
• Exposure: major motion pictures, ESPN,
Reality TV shows, Talk Shows, News
broadcasts
Features • 36/48 ultra-bright LED targets
• All lights individually addressed/programmed
• 3 imoact-certified speakers w/ variable volume control
• Uploadable/ customizable sound themes
• 8 Standard games
• Updateable/ customizable games
• Internet connectivity
• Large touch-screen monitor
• Windows-7 based
• Extensive reporting capabilities
• Made in USA – 14 gauge steel, “bullet-proof” lexan targets
• List price $9,995 (floor pads add $2,995)
The combination of random visual and audio stimuli along with cross-body, aerobic movement triggers the release of
neurotropic factors* which
promote the growth of neurons and synapses.
The growth of BDNF’s has significant implications for the treatment of numerous disabilities, academic
improvement, and enhanced
athletic performance. *BDNFs
Brain Fitness
“The average member
enjoys it for a break in their tedious workout routine. Kids love competing against one another - and everyone likes it because it’s fun!”
V. Paul Battaglia
Recreation Ctr. Director
Colorado
Youth Fitness Market
Makoto Puts Fun in Fitness
Who is the customer in the
Youth Fitness Market?
• YMCAs
• Community Recreation
Centers
• JCCs
• Boys and Girls Clubs
• Ray Croc centers
• ALL Schools! Public, private,
K-12
• Gyms
Sports Performance/Military Market
Health and Fitness Clubs “Makoto really sets us
apart from every other
club in our area. We’re
the only one that has it
and as soon as
someone understands
what Makoto does, they
never go anywhere
else!” - Holly Banks, Owner
Fitness Center
Iowa
Who is the customer in the
Sports Performance/ Military Market?
• All Pro Sports teams
• All College Sports teams
– Strength and conditioning coaches
• Private Training Facilities
– HIT Centers, Speed camps, Velocity
– Sports Specific training facilities
– Looking for ways to differentiate
• All Military installations
• Police Depts, Fire Stations
• Gyms
“Makoto is like no other
training or therapy
system I’ve ever seen. It
integrates the mind and
body for better overall
coordination and
movement. This is a true
advance in patient care.”
- Dr. J.T. Anderson, D.C.
Denver, CO
Medical/Rehabilitation Market
PT, OT and Neurological Therapy in the
Medical Industry
Who is the customer in the
Medical Rehabilitation Market?
• Note: Baseline data when used for training
• Medical Rehab Hospitals
– HealthSouth
– Balance and Movement
– Completing therapy
• Dirs. of Physical Therapy
• Private rehabilitation clinics
• Chiropractors
• Specialty Gyms
The American Journal of Occupational Therapy;
March 16, 2000
Cognitive Disabilities market
Eliminating Stigma and having Fun
“[Brain Fitness] appears to facilitate a
number of capacities, including
attention, motor control and a number
of selected academic skills, in boys
with ADHD.”
•Variable challenge levels
•ADD/ADHD
•Learning Disabilities
•Autism
•Stroke, Speech &
Physical Therapy
•Closed Brain Trauma
Who is the customer in the
Cognitive Disabilities markets?
• Learning Disabilities, ADD/ADHD,
Autism, Dyslexia, Stroke, TBI,
Multiple Sclerosis
• Private Facilities
• Homes
• Schools, YMCAs, etc.
• Support Groups
Who is the customer in the
Other Market?
• Amusement
– Bowling alleys, Arcades
– Amusement Parks
– Night Clubs, Fairs, Parties
• Martial Arts
• Home Sales
A new source of revenue for
Martial Arts
Excitement and Youth Fitness in
Amusement
Hottest New Market for 2012!
Senior
Fitness!
Improving cognitive functioning
and cardio?... At the same time!?!
It’s a home run!!!
• 1.11 grade level improvement in math fluency
• Reading fluency improved by 1.92 grade levels
• Students improved by 2.61 grade levels when performing
cognitive tasks under pressure to maintain focused attention
Institute for Human Performance,
Boca Raton, Florida
Academic Performance
“I retested a high school senior today on a timed reading and math test. He has been on makoto just about six weeks. His problem solving time went from 5 and a half minutes to just 5 minutes. His reading speed increased about 18%. Not too shabby, huh?”
- Paula Peron, MA, RN Brain Workout Center
Littleton, CO
Endorsements
No other product on the market improves a combination of:
• Physical & Mental Reaction time
• Aerobic activity
• Hand-eye coordination
• Cognitive function
• FUN!
NO direct competition!
One similar product
3Kick
Not 360 degrees
No reporting
No game variety or updates
No sound themes or updates
Only 9 single color lights
No programmability
Heavy maintenance costs
No internet connectivity
Costs ~ $7,500
“Makoto is amazing. Training on the machine builds focus, decreases reaction time, and increases body control and all this while you are having a great time. It is how the next generation of karate athletes will train.”
- Clay Morton Silver Medal Pan American Games
Bronze Medal Shotokan World Championships Member Athlete Advisory Council to the USOC
Endorsements
“Makoto is cool! It
really helps with my
focus and
concentration..
…and don’t tell
coach this, but it’s
really a lot of fun!”
Carmelo Anthony
Denver Nuggets/
New York Knicks
Endorsements
• Cornell Medical Center - Manhattan, NY
• HealthSouth Rehab Hospitals - Nationwide
• United States Sports Academy- Alabama
• YMCAs - Nationwide
• The Marsh Health Spa - Minnetonka, MN
• Washington University – St. Louis, MO
• Maple Valley High School – Vermontville, MI
• Altitude Performance Center - Aspen, CO
• Dr. Vicki Wyatt – OKC, OK
• LA PartyWorks – Monrovia CA
Other Selected Strategic
Installations and Endorsements
• Call Me!! Email Me!! Skype me!!!
• Road Shows – first come , first serve!
• Joint conference calls
• Website access – Videos – both sales & service
– Manuals
– Brochures
• www.makoto-usa.com (old)
• www.makotousa.com (new) – Password protected Dealer Area
– Downloadable brochures
– Pictures, videos, manuals
• www.facebook.com/makotousa
Dealer Support
• Dave Shaw, VP of Sales, Marketing and FUN!! – 303-766-3971 X107
– “daveshaw-tab” Skype
Makoto Arenas –
The most versatile, exciting, unique…
and SELLABLE …
product in your portfolio!