Making Your Message Stick

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Explore how schools are embracing the idea of "sticky" messages to create simpler, more compelling cases for support.Table seminar presented at the CASE District 1 2010 Conference in Boston, January 27-29, by Tamsen McMahon.

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<ul><li> 1. Making your message stick<br />CASE D1 Conference 2010<br /></li></ul> <p> 2. Tamsen S. McMahon<br />Director, Digital &amp; Strategic Initiatives<br />tamsen@sametz.com<br />@tamadear<br />Tamsen S. McMahonDirector, Digital &amp; Strategic InitiativesSametz Blackstone Associatestamsen@sametz.com@tamadear<br /> 3. what sticks?<br /> 4. to educate and nurture students, to create knowledge, and to provide service to our community and beyond. Committed to excellence and proud of the diversity of our [higher ed] family, we strive to develop future leaders of our nation and the world.<br /> Sametz Blackstone Associates<br /> 5. to create knowledge, to open the minds of students to that knowledge, and to enable students to take best advantage of their educational opportunities<br /> Sametz Blackstone Associates<br /> 6. (not those)<br /> 7. SimpleUnexpectedConcreteCredibleEmotionalStoriesS<br />Made to Stick, Chip and Dan Heath<br /> 8. So whats the problem?<br /> 9. The Curse of Knowledge<br />http://www.flickr.com/photos/wonderlane/3089163372/<br /> 10. simple<br /> 11. http://www.flickr.com/photos/stevensnodgrass/4017403148/<br /> 12. Thecommandersintent<br /> 13. What you are<br />What you do<br /> Sametz Blackstone Associates<br /> 14. The God Particle<br /> 15. unexpected<br /> 16. We train exceptional performing artists for careers that enrich and transform the human experience, using the skills, creativity, and courage nourished in our vibrant multidisciplinary community of artists and educators.<br /> Sametz Blackstone Associates<br /> 17. We train working performing artists.<br /> 18. Create a curiosity gap<br /> 19. concrete<br /> 20. transportation<br /> Sametz Blackstone Associates<br /> 21. http://www.flickr.com/photos/steffe/3087200262/<br /> 22. What does excellence look like?<br /> 23. credible<br /> 24. http://www.flickr.com/photos/alancleaver/3405608142/<br /> 25. 26. Dont lie<br /> 27. Use Brand Judo<br />http://www.flickr.com/photos/parrhesiastes/2566999335/<br /> 28. emotional<br /> 29. 30. 31. Find the so what?.<br /> 32. stories<br /> 33. 34. AvoidGenre Bias<br />http://www.flickr.com/photos/wonderlane/3089163372/<br /> 35. Tell your stories in medias res.<br /> 36. last thoughts<br /> 37. Be prepared<br /> 38. What you are<br />What you do<br />Why you do it<br />How you do it<br /> Sametz Blackstone Associates<br /> 39. Let it go<br />http://www.flickr.com/photos/bistrosavage/42258966/<br /> 40. http://www.flickr.com/photos/10604632@N02/2673376797/<br /> 41. Tamsen S. McMahon<br />Director, Digital &amp; Strategic Initiatives<br />tamsen@sametz.com<br />@tamadear<br />Tamsen S. McMahonDirector, Digital &amp; Strategic InitiativesSametz Blackstone Associatestamsen@sametz.com@tamadear<br /> 42. <br /></p>