making your - anvr michael levie.pdfnew economy $35.00 bn $81.16 bn brand valuation income cost...
TRANSCRIPT
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making your
strategies for success in a global economy
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BLUE OCEANMAKING YOUR COMPETITION IRRELEVANT
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PROCESS
CONTENT
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CONTEXT
CONTENT PROCESS
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CARTRAIN
BOATPLANE
TRANSPORTATION
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CAR TRAIN
BOAT PLANE
LEISURE
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NEW CONTEXT FOR HOSPITALITY
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Luxury Hotels
Mid-market Hotels
DEFINE THE CATEGORY
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“By being everything to everyone you're nothing to anyone”- Stephen Herfst
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Focus is often a matter of deciding what things you’re not going to doJohn Carmack
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costconstruction costs
operational costs
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MODULAR CONSTRUCTION
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ASSET HEAVY STRATEGY
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value
luxury
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BRAND
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proposition: living, bar and efficient room
position: experience
market: specific niche
approach: digital, tech
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NEW ECONOMY
$35.00 bn
$81.16 bn
BRAND VALUATION
Income
Cost
EBITDA
Direct comparison
HOW CAN WE CHANGE OUR VALUE CONTEXT?
COMPARED*
$12.17 bn
$11.61 bn
$28.45 bn
$46.72 bn
* July 2-19 data
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RAOK
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OUR FUTURE
HOTEL? / OFFICE? / HOME? / NETWORK?
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compete
beat competition
segmentation
value-cost trade-off
differentiated
competition irrelevant
channel and digital
new business processes
RED OCEAN BLUE OCEAN
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Age is an issue of mind over matter
If you don’t mind, it doesn’t matter
Mark Twain
YOUNG THINKINGThe anti “millennial” conversation
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NO
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yes
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